Question: Who came up with the idea of mother's day?

Disambiguated questions and answers:
context: Although Jarvis was successful in founding Mother's Day, she became resentful of the commercialization of the holiday. By the early 1920s, Hallmark Cards and other companies had started selling Mother's Day cards. Jarvis believed that the companies had misinterpreted and exploited the idea of Mother's Day, and that the emphasis of the holiday was on sentiment, not profit. As a result, she organized boycotts of Mother's Day, and threatened to issue lawsuits against the companies involved. Jarvis argued that people should appreciate and honor their mothers through handwritten letters expressing their love and gratitude, instead of buying gifts and pre-made cards. Jarvis protested at a candy makers' convention in Philadelphia in 1923, and at a meeting of American War Mothers in 1925. By this time, carnations had become associated with Mother's Day, and the selling of carnations by the American War Mothers to raise money angered Jarvis, who was arrested for disturbing the peace.
question: What company came up with the idea to commercialize Mother's Day ?|What company came up with the idea to commercialize Mother's Day?|What company originally came up with the idea to commercialize Mother's Day?
short_answers: Hallmark Cards
Hallmark Cards, Inc.
Hallmark
wikipage: Mother's Day
context: No context provided
question: Who came up with the original idea for Mother's Day ?|Who came up with Mother's Day in the United States?|Who came up with the original idea for Mother's Day?
short_answers: Ann Reeves Jarvis
Anna Maria Jarvis
Anna Jarvis
context: In Belgium, Mother's Day ("Moederdag" or "Moederkesdag" in Dutch and "Fête des Mères" in French) is celebrated on the second Sunday of May. In the week before this holiday children make little presents at primary school, which they give to their mothers in the early morning of Mother's Day. Typically, the father will buy croissants and other sweet breads and pastries and bring these to the mother while she is still in bed – the beginning of a day of pampering for the mother. There are also many people who celebrate Mother's Day on 15 August instead; these are mostly people around Antwerp, who consider that day (Assumption) the classical Mother's Day and the observance in May an invention for commercial reasons. It was originally established on that day as the result of a campaign by Frans Van Kuyck, a painter and Alderman from Antwerp.
question: Who came up with Mother's Day in Antwerp?
short_answers: Frans Van Kuyck
wikipage: Mother's Day

Long-form answers:
knowledge: content: Mother's Day in the United States is an annual holiday celebrated on the second Sunday in May.
wikipage: Mother's Day (United States)
content: It was established by Anna Jarvis, with the first official Mother's Day celebrated through a service of worship at St. Andrew's Methodist Church in Grafton, West Virginia, on May 10, 1908.
wikipage: Mother's Day (United States)
long_answer: Mother's Day in the United States is an annual holiday celebrated on the second Sunday in May.  It was established by Anna Jarvis with the first official celebration on May 10, 1908.  By the early 1920's Hallmark Cards and other companies had started selling Mother's Day cards. In Antwerp, Belgium, Frans Van Kuyck, a painter and alderman, is credited with establishing Mother's Day as a result of a campaign.  Antwerp celebrates Mother's Day on 15 August, Assumption, but the country of Belgium celebrates it on the second Sunday in May.