Hi,  
  
I am writing a SOP for the MA Fashion Buying and Merchandising/Contemporary Fashion Buying from Istituto Marangoni London/Paris . This is my dream College  
  
Can any one help me on it and provide your value feedback pls - very urgent  
  
Thanks in advance  
  
## Statement of Purpose

  
  
Fashion, to me is a form of self-expression which has got no limits; it's a vast canvas of scattered thoughts, imagination, emotions and creativity. The clothes you choose, the accessories you wear with it describes you as a person. It gives you an identity of your own. Fashion describes you as a person. Fashion brought renaissance to the mankind. It has enhanced a different view to this world and people were keen now to look through Fashion's eye in each and every step in their life.  
  
I have completed my Bachelors in Fashion Design from MIT Institute of Design in affiliation with University of Creative Art, London in 2017. Since my graduation have working with a Dubai based fashion company, Twisted Roots Garments Manufacturing as the Head Fashion Design and Manager. I oversee the collection development, sourcing, production and sales of the company's own fashion line. I design the collections, source the materials from our international suppliers, develop patterns with the production team, develop a creative vision for the marketing and photoshoots and handle meetings with the buyers along with the CEO of the company. The company also has garment manufacturing and production services which assist other local designers in sampling or larger productions for their collection, which is also managed by myself. So, I currently mange the working of the company's own fashion brand as well as the manufacturing and production services. The main aspect of managing a fashion brand is study the growing market trends and analyze if they could be incorporated within the design language of the brand, meanwhile maintaining an optimum production timeline to have a consistent price range.  
  
I was first introduced to the world of fashion merchandising and buying during my internship in the fashion brand called Max from Landmark Group during my 3rd year of college. I interned for 3 months in the kid's buying and merchandising department, and I was immediately fascinated by the dynamic and creative aspects of the buying and merchandising industry. During this internship I had the opportunity to learn and understand the workings between the buying department, merchandising department and the design department.  
  
My recent managemental work got me excited to pursue my interest in the field of buying and merchandising. During my research I came across the course provided at Istituto Marangoni. Reading more into the learning focus of the program I discern the institute to have one of the best Fashion Buying and Merchandising course out there. I know this would be a great place for me to get my degree in the field that excites me and drives me to be a better designer by understanding the needs and demands of the consumer. One the key learning from my job as a head designer and production manager was to understand the design sensibilities of the region and blend them with the design language of the brand. I know Istituto Marangoni is a place where I can get the best industry leading experience, educational experience and grow and develop the skills I have picked on throughout my career.  
  
I would be very grateful to learn from such outstanding leaders who can give me insight as how to survive and thrive in this desired field.  
  
With the growing environmental concerns relating to fast fashion industry I want to learn and understand the industry in-depth to be able to develop sustainable business plans for fashion brands and be able to contribute to the sustainable fashion movement. I think I can do all these things with my industry experience and with the knowledge that I will be obtaining by attending "MA Fashion Buying and Merchandise/ Contemporary Fashion Buying" course in Istituto Marangoni.  
  
I also believe that travelling and studying overseas will bring a significant transformation in my understanding on international fashion and design aesthetic. The exposure would help me gain firsthand knowledge and experience in different methodologies of working and introduce myself to the rich cultural and ethnic diversity.  
  
I will consider it as an honor if I could study at Istituto Marangoni and grow as a professional. I am confident that I will live up to the high standard set by your prestigious university. I hope to hear from you soon.