Título: Bring Me the Horizon
Seção: Image and legacy
Background: Bring Me the Horizon, often known by the acronym BMTH, are a British rock band from Sheffield, South Yorkshire. Formed in 2004, the group now consists of vocalist Oliver Sykes, guitarist Lee Malia, bassist Matt Kean, drummer Matt Nicholls and keyboardist Jordan Fish. They are signed to RCA Records globally and Columbia Records exclusively in the United States. The style of their early work, including their debut album Count Your Blessings, has been described primarily as deathcore, but they started to adopt a more eclectic style of metalcore on later albums.

Conteúdo: During the band's early years, they were praised for their business acumen for selling mail-order merchandise and not relying on sales at live shows. Bring Me the Horizon's image has been characterised by the dominating personality of singer and front-man Oliver Sykes, and he has often been seen as the band's "Poster boy", bearing the brunt of the band's controversial reputation. In their early years, Bring Me the Horizon's image was infamously characterised by its members fashion sense and use of skinny-fit jeans, T-shirts with death metal band logos on the front and colored hair/straightened hair. The band's image fit into what was called scene fashion. The effect of their fashion aesthetics showed people, in show promoter Iain Scott's perspective, that "you don't have to look like a diabolical metalhead to be into metal or play in a metal band". However, their fashion conscious appearance earned them a "style over substance" label.  Many controversies that occurred in their early years greatly affected public perceptions of the band, particularly an incident in 2007 at Nottingham's Rock City venue, when a female fan claimed that Oliver Sykes had urinated on her. The charges were dropped due to a lack of evidence from CCTV footage in the area. There were several documented examples of violence against the band during their live shows, including Sykes being pepper sprayed on stage; and people getting on stage to assault the band.  Their third album (2010's There Is a Hell...

user: What image did they project?

assistant: Bring Me the Horizon's image was infamously characterised by its members fashion sense

user: How did some of their members dress?

assistant: skinny-fit jeans, T-shirts with death metal band logos on the front and colored hair/straightened hair.

user: How else did they project their image?

assistant: "you don't have to look like a diabolical metalhead to be into metal or play in a metal band".

user: Who said that statement about not having to look like a diabolical metalhead?

assistant: show promoter Iain Scott's perspective,

user: Was the band involved in any controversies?

assistant: an incident in 2007 at Nottingham's Rock City venue, when a female fan claimed that Oliver Sykes had urinated on her.

user: What were the results from this incident?

assistant: The charges were dropped due to a lack of evidence from CCTV footage in the area.

user: Were there any other incidents involving the band?

assistant: There were several documented examples of violence against the band during their live shows,