Título: The Simpsons Movie
Seção: Marketing
Background: The Simpsons Movie is a 2007 American animated comedy film based on the Fox television series The Simpsons. The film was directed by David Silverman, and stars the regular television cast of Dan Castellaneta, Julie Kavner, Nancy Cartwright, Yeardley Smith, Hank Azaria, Harry Shearer, Tress MacNeille, Pamela Hayden, Maggie Roswell and Russi Taylor, with Tom Hanks, Green Day and Albert Brooks in guest roles. The film follows Homer Simpson, whose irresponsibility gets the best of him when he pollutes the lake in Springfield after the town has cleaned it up following receipt of a warning from the Environmental Protection Agency. As the townspeople exile him and eventually his family abandons him, Homer works to redeem his folly by stopping Russ Cargill, the head of the EPA, when he intends to destroy Springfield.

Conteúdo: The convenience store chain 7-Eleven transformed 11 of its stores in the U.S. and one in Canada into Kwik-E-Marts, at the cost of approximately $10 million. 7-Eleven also sold Simpsons-themed merchandise in many of its stores. This included "Squishees", "Buzz Cola", "Krusty-O's" Cereal, and "Pink Movie Donuts". This promotion resulted in a 30% increase in profits for the altered 7-Eleven stores. Homer performed a special animated opening monologue for the edition of July 24, 2007 of The Tonight Show with Jay Leno, as part of another promotion.  Promotions also occurred around the world. 20th Century Fox erected a "giant pink donut" in the town of Springfield in Canterbury, New Zealand to celebrate being named Springfield, while in London a double decker-sized floating inflatable Spider Pig was set up by the Battersea Power Station. In Dorset, England, an image of Homer was painted next to the hill figure, the Cerne Abbas Giant. This caused outrage amongst local neopagans who performed "rain magic" to try to get it washed away.  McFarlane Toys released a line of action figures based on the film, EA Games released The Simpsons Game, to coincide with the film's DVD release, although the plot of the game was not based on the film. Samsung released The Simpsons Movie phone, and Microsoft produced a limited edition The Simpsons Movie Xbox 360. Ben & Jerry's created a Simpsons-themed beer and donut-flavored ice cream, entitled "Duff & D'oh! Nuts". Windows Live Messenger presented th

user: How was the movie marketed

assistant: The convenience store chain 7-Eleven transformed 11 of its stores in the U.S. and one in Canada into Kwik-E-Marts,

user: What else happened with marketing

assistant: 20th Century Fox erected a "giant pink donut" in the town of Springfield in Canterbury, New Zealand

user: Were there any other unique marketing techniques

assistant: in London a double decker-sized floating inflatable Spider Pig was set up by the Battersea Power Station.

user: What other marketing was done

assistant: In Dorset, England, an image of Homer was painted next to the hill figure, the Cerne Abbas Giant.

user: Was there marketing done anywhere else?

assistant: Samsung released The Simpsons Movie phone, and Microsoft produced a limited edition The Simpsons Movie Xbox 360.

user: Did they do any Internet marketing

assistant: JetBlue Airways held a series of online sweepstakes to win a trip to the film's Los Angeles, California premiere.