Título: Late Night with Jimmy Fallon
Seção: Online presence
Background: Late Night with Jimmy Fallon is an American late-night talk show hosted by comedian Jimmy Fallon. The hour-long show, which premiered on March 2, 2009, and ended on February 7, 2014, aired weeknights at 12:35 am Eastern/11:35 pm Central on NBC in the United States. The third incarnation of the Late Night franchise originated by David Letterman, the program originated from NBC Studio 6B (and Studio 6A for the final 6 months of its run) in the GE Building at 30 Rockefeller Center in New York City.

Conteúdo: The incorporation of the Internet was an innovation decided long before the show began. Highlighting interactivity, Fallon dove into the Web prior to the show premiering, creating a Twitter account and beginning a vlog on the show's official website, which ran snippets of comedy bits and background reports on how he was building the show. The show's Web site was staffed by three full-time bloggers, who compile viral videos and post photos. Questlove tweeted during tapings of the show. "I think a lot of shows don't use the Internet as well as they could," said Fallon in 2009. "The Internet has been awesome," he added. "They've got my back."  Online interaction and its presence on the show were crucial to its success. Fallon devoted considerable time and resources to incorporating digital ideas into his comedy -- "he sits at his desk behind a Mac, not a microphone" -- focusing especially on social media, which connects the younger audience.  Fallon published a welcome video for the Late Night YouTube Channel in May 2013; the channel featured segments such as "Ask Jimmy," "Night News Now," and "Web Exclusives." Many of the videos received a very high number of views, including the ""#Hashtag" with Jimmy Fallon & Justin Timberlake" clip that had garnered over 17 million views by October 21, 2013. During the open letter controversy between musical artists Miley Cyrus and Sinead O'Connor, the channel published an a cappella version of Cyrus' song "We Can't Stop" on October 8, 2013,

user: What is Fallon's online presence?

assistant: Fallon dove into the Web prior to the show premiering, creating a Twitter account and beginning a vlog on the show's official website,

user: Did he get a lot of followers?

assistant: Many of the videos received a very high number of views,

user: What video was the most popular?

assistant: Jimmy Fallon & Justin Timberlake" clip that had garnered over 17 million views by October 21, 2013.

user: What other online platforms is Fallon on?

assistant: beginning a vlog on the show's official website, which ran snippets of comedy bits and background reports on how he was building the show.

user: Was the vlog popular with fans?

assistant: The show's Web site was staffed by three full-time bloggers, who compile viral videos and post photos.

user: Did Fallon's online presence ever cause controversy?

assistant: controversy between musical artists Miley Cyrus and Sinead O'Connor, the channel published an a cappella version of Cyrus' song "We Can't Stop"

user: What was the pubic's reaction to that?

assistant: CANNOTANSWER

user: What did you find most interesting in your article?

assistant: Fallon published a welcome video for the Late Night YouTube Channel in May 2013;