Nutrivita Biotech & Nutraceutical Sea Buckthorn is a berry that grows abundantly on the foot mountains of the Himalaya in Pakistan. It is believed to be a nutraceutical (= food with beneficial health effects). The berries are presently collected from "wild" plants, a risky and sometimes painful process. The berries are sold to traders from Pakistan and neighbouring countries. Prices fluctuate strongly.The joint venture will collect and harvest the berries and process it into three products: softgel capsules, fruit juice and sandwich spread. For the softgel, super critical CO2 extraction will be used to preserve the nutritional properties of the berries. and insert them into the gel as oil. Pakistan and India are major markets for these kind of nutraceuticals. The applicant will design the processes and develop the recipes.The project will cover the whole production chain. Some thousand collectors will be contracted for the whole year trained and supplied with protective clothing and tools. They receive training from a local branch of the WWF, showing how to collect the berries without destroying the vegetation. Another NGO will provide logistics for the project and safeguard the interest of the local community, making sure that they are fairly paid and protected. If necessary, 500 acres of Sea Buckthorn will be planted to substitute the wild buckthorn. The berries will be cold stored and transported to the production plant in Islamabad, using the logistic infrastructure of the third partner. The production plant is to be built on the premises of the local partner.The joint venture will divide its shares between the applicant and the local partner.Corporate Social Responsibility (CSR)The critical points are child labour, environmental care and community rights in the area where the berries are to be collected. All the points are addressed in the plan. It also mentions the CSR towards the factory workers, like labour norms, safety and hygiene, and women's rights. Most importantly is that that training for collection will be done together with NGOs in the area to prevent environmental damage.Impact•	Employment and working conditionsSalaries above average in Pakistan, other fringe benefits such as health care, meals, transport etc.•	Innovation / Transfer of knowledgeSuper critical CO2 is proven technology but not yet used in Pakistan.•	Chain effectsImpact on local suppliersThe local suppliers and the harvesters will be able to earn money in a period when there is no alternative work available, as the berries ripen in another season than the other fruits of the area.Suppliers of kind of raw materials will generally benefit, as most ingredients are locally produced.Impact on local customers or consumersNeutral, depending on the health effects of the products. It can be compared to products using Ginseng root extract.•	Impact on the sectorIt will boost the work of NGO's trying to preserve the nature of this area. It will also have a positive effect on tourism: the berries can only flourish in a well preserved area.•	EnvironmentPositive. The population will have an incentive to preserve nature. A Chinese company effectively destroyed the berry production by not preserving the ecosystem, depriving many people of a source of income.•	Position of womenPositive. A high percentage of women will be employed. To collect and process the nutrients of the Sea Buckthorn berries into 10 million soft-gel capsules, 15 million litre of beverages and 1 million kg of spread per year.