Excellent Products goes Asia Partners will establish a joint venture, Excellent Products Company Limited, for the production of Homologated (certified) Towropes and a complete new safety product, invented and developed by the applicant, which is called the Crossafe. Dutch applicant is Excellent Products B.V., which currently outsources production of homologated safe products (like towropes, bungees, netting) and imports and distributes them in the Netherlands to a vast network of European customers. The project will be developed together with one of their current suppliers from Thailand, Dexon, which is active in the rubber sector, which also happens to already run a small production facility in Vietnam. Partners mainly target their sales to Asian countries as well as Australia and the USA. They feel that especially the Asian market has an enormous potential as the need for safer products will increase together with the expansion of the Car market. Besides, they envisage that the existing laws in Europe, like for example the EN-norm for transportation of goods, will be implemented in the future in the Asian market too. The Crossafe is an innovative product as such and has this year been introduced in Switzerland. All towropes produced in the PSI Project will meet the international standards for safety (TUV/BSI/EN-norm/Reach).Corporate Social Responsibility (CSR)Partners seem committed to apply basic CSR rules.The following issues are anchored within their policy: Safety standards and regulations (compliance to all EU safety standards like TUV, BSI and EN-norm. Also, the factory will work according ISO 9001 and will be audited; Environmental Management; Salary and working hours; Child labour and Gender; Health and safety programme; Discrimination; Corruption; Chain Responsibility.Impact•	Employment and working conditionsAt the end of the project it is expected the project will employ 54 people of which 44 people in production (basic-level) and 10 people in management (medium-/high-level). Of this total they expect to employ at least 50% women in all levels.Two years after the project they expect to grow to 52 people in production (basic-level) and have the same number of 10 people in management (medium-/high-level).The wages will be based on the minimum wages of the region + 20%.If the targets are being met, a bonus will be paid.The working conditions will be conform standards (like Arbo in the Netherlands) adapted to Vietnam's needs and standard practices.The project will offer employees a clean factory, education, health insurance, free use of kitchen and free drinks and rice.•	Innovation / Transfer of knowledgeThe project aims to train Vietnamese employees how to manufacture safety products which comply with European (safety) standards.It is vital to the project that the homologation requirements on tensile strength are met, otherwise the products (towropes) cannot carry the TUV and BSI logos. This technical know-how is not available in Vietnam nor in southern East Asia and this valuable knowledge will be transferred in the project.•	Chain effectsThe following beneficiaries are mentioned by the Applicant:-	Employees and their families.-	Local suppliers of raw material (partners like to reduce transport so will source from local suppliers as much as possible).-	Transport companies.-	Government (tax and lease of land).The project is expected to have a positive impact on the entire chain.•	EnvironmentNeutral impact. All operations are done according to the European environmental standards (REACH).•	Position of womenThe project targets to employ 50% women. In practice this would be more because women are expected to be better than men for certain operations.Also, two of the shareholders are women (one from the Netherlands and one from Vietnam) and they guarantee that women will be protected. The establishment of a production facility of 2,000 m2 for the manufacture of homologated safe products, which will employ 54 persons and capable of producing at least 500,000 pieces of TUV certified towropes and 100,000 pieces. Of the innovative Crossafe