Cooperative as a platform for joint venture with private sector Ruihuang Cooperative is set up in a lean and mean manner. The tasks to be carried out by the cooperative are more limited compared to traditional cooperatives. The field work and marketing and sales is outsourced to other parties (subcontractors). The subcontractors are under the policies and directives of the cooperative  however the work to be carried out is planned through transparency and by mutual understanding. The subcontractors are highly involved because they have to serve the cooperative as well as themselves. The village committee has made a long-term development plan for Tianxing village. The overall vision is to develop the village into a green and sustainable community  combined with high value activities such as agro-tourism and horticulture. The cooperative and the subcontracted companies are the main executor of this plan. With the proposed project  Agriterra aims to validate its business planning and strategy  on the other hand improving the financial transparency. The goals of the proposed project (2017) is to support the young cooperative to clearly define its business strategy within the long-term development plan of the village and improving the financial transparency with the subcontracted companies.    For the year of 2018  the focus of Agriterra's advice is on governance improvement. As a young cooperative  the board has limited governance and managerial knowledge on cooperative. With continuous advice from Agriterra  he board gradually reconsigned the importance of sound governance. Agriterra will be a key advisor to support the cooperative on building up sound governance  with strong structure and competences in place.   In the year of 2019  the focus of Agriterra intervention will be on support the cooperative as a platform for the joint venture project - Agri-Tourism Flora Parc with a private company. The objective is that cooperative and members can gain greater good from this joint venture. We plan to achieve this objective by improving the capability of board and management in this joint venture cooperation  for instance project management skills  business planning skills etc. Proejct Plan 2017: It is planned to support Ruihuang with a package combined of peer-to-peer advice and specialized training. The two main components are business operation and value chain analysis  governance and financial sustainability. The proposed project starts with a feasibility study of flower business  which the cooperative want to focus on in the future. Through a feasibility study  hopefully a sound business plan could be established thereafter. Business planning will be guided by Agriterra as well. Followed by Financial management training  to rise the awareness of financial management's importance. National Business Adviser will be responsible for action follow up and project monitoring. 
Project Plan 2018: Agriterra will support Ruihuang Cooperative on shaping their strategy. Strategic plan workshop is necessary at this phase. Thereafter  it is about implementation. Agriterra will facilitate the implementation process by capacity building trainings. 
Project Plan 2019: A combination of local consultants  Dutch Agripoolers and Agriterra Business Advisor will work together to provide the cooperative the practical advice on cooperating with the private company. Necessary training sessions will be organised as well to improve the capability of key members.