Promundo support to strategic plan Promundo strategiska plan Promundo is a US based organization that works globally with gender equality, primarily by prioritizing work with men and boys' active involvement in breaking masculine (negative) norms. One works with several different areas such as strengthening the economic situation of women and for more active and present fathers.

Research is used as a basis for all interventions.

Promundo is a world leader when it comes to statistics on men's and boys' roles and behaviors related to gender equality.

Promundo has a broad base of donors, where the total budget over four years is about SEK 270,000,000. But, it is only another donor besides Sida that gives unearmarked support. Promundo was invited to submit a concept paper that Sida considered was well in line with the gender equality strategy adopted by the Swedish government in 2018, why we in a next step asked Promundo to submit a concrete proposal for support to their overall strategy  and not project support. Promundo submitted that proposal and applied for around SEK 36,000,000 for support to Promundo's strategic plan for the period 2019-2022. Promundo är en USA baserad organisation som arbetar globalt med jämställdhet, främst genom att prioritera arbete med män och pojkars aktiva engagemang för att bryta maskulina (negativa) normer. Man arbetar med flera olika områden som t.e.x att stärka kvinnors ekonomiska situation och för mer aktiva och närvarande fäder. 

Man använder sig av forskning som en bas för alla interventioner. 

Promundo är världsledande vad gäller statistik kring mäns och pojkars roller och beteenden relaterat till jämställdhet.

Promundo har en bred bas av givare, där den totala budgeten över fyra år är ca SEK 270 000 000. Men, det är enbart en annan givare föurtom Sida  som ger oöronmärkt stöd. Promundo uppmanades att inkomma med ett koncept papper som Sida ansåg var väl i linje med den jämställdhetsstrategi som den svenska regeringen antog 2018, varför vi i ett nästa steg bad Promundo inkomma med ett konkret förslag för stöd till deras strategi totalt sett och inte projektstöd. Promundo inkom med att förslag och ansöker i det om SEK 36 000 000 för stöd till Promundo´s stategiska plan för perioden 2019-2022. For the 2019-2022 phase, Promundo seeks to enhance its identity and impact as “the global think tank and action research center on transforming masculinities. key actions for their current strategic plan:
Results Area 1: “Research for Action” – Through new and existing multi-country research initiatives, including IMAGES, Promundo will generate and disseminate high-impact research on transforming masculinities and gender equality that is used to influence policy, programs, and institutions.
Results Area 2: “Programming to Scale” – Promundo will develop, evaluate, and make long-term investments to scale-up new and emerging gender-transformative program methodologies engaging men and boys alongside women and girls for gender equality, including a focus on systems-wide and non-programmatic interventions. This also includes conducting research and providing critical technical assistance in workplaces and strategic corporations as a key space for transforming gender and masculine norms and power, including working with corporations to change their branding and advertising to promote healthy masculinities.
Results Area 3: “Shifting the Narrative on Masculinities” – Increase their global support for gender equality and healthy masculinities through two flagship campaigns, the MenCare initiative, and creation of one new global campaign, Like a Boy, focusing on promoting healthy masculinities for boys ages 8-15.