Remotivi - Fair Representation - ID This project develops a marginal group media representation index that is used to rank Indonesian media outlets on how supportive they are towards marginal groups. The objectives of the project are:
- To encourage and motivate media in raising awarenessof the existence, and then the rights, of marginal groups in our everyday life. Specifically, the marginal groups considered will be: ethnic and religious minorities, women facing exploitation, PWDs, and LGBT groups.
- To map the drawback of journalism practices in coveringmarginal issues.
- To provide the target groups with adequate data and insight in order to strengthen their strategy in interactingwith the media.

In order to reach those objectives some methods are applied:
Research
- A research is conducted to develop the index. We plan to measure the representation and presence of marginal groups in the news through a method of content analysis.
- For this first run, the research will analyze the news text of 20 chosen online and print media outlets. We will do this by collecting their content samples for a period of 24 months .
- In the assembling process of research design, we involve various marginal group organizations to hear their opinions. Furthermore, we also invite them to be assessors of the media contents that we gather and categorize according to the type of target groups. Therefore, the index is resulted from the score gained by news content analysis and by the assessment done by the target groups.
- At the end of research, we will conduct an interview and a qualitative research to identify the key factors underlying the performance of the top performing media outlet.

Campaign
While we are analyzing their contents, we will also conduct a socialization campaign through  social media and offline discussions as well as publishing articles and videoson remotivi.or.id and Remotivi#s Youtube channel. We will also conduct various media visits and editor discussions in order to promote our cause. We will also involve the variousmarginal groups in this campaign, facilitating their voices and (hopefully) helping them build precious connections with media institutions.
Dissemination
- After the assessment process, we will release the index ranking. We will organize a launchingevent designed for maximum exposure and media attention.
- The index will be published on an onlinepage that provides detailed data for anyone in need. In addition, we set a database containing individuals and organizations who are representatives and experts on marginal issues. We believe that this will help the journalists in finding the appropriate news sources for marginal group issues
- The index will then be transliterated into a video essay in order to reach a broader audience.

Empowering the target groups
We plan to also use this occasion to empower the marginal groups with our capacity building one-day
workshop. We want to improve the understanding of the various target groups on how communication
and media relations work. We will convey tothem how the media representation and the index data
relates to their condition, and help them decide their future communication strategies. At the same
time, we want to introduce them to how media plays a big part in their life, their marginalized
conditions, and how media could also help in alleviating them. We also hope that their continuous
involvement in the project (the media visits, discussions, and their role as assessors) will enrich their
experience in dealing with the media and provide them with precious social networking.

The project wishes several impacts:
- An improvement of the quantity and quality of marginal group issues covered by the media
- Target groups know how to manage their strategy interacting with media
- A more engaged attitude of broader audience with marginal issues