Liderando el Mercado Orgánico de Palmitos en el Mundo Apropal has achieved organic palm heart certification for a first group of partners (54 approx) a process that began in 2017 and is now completed with the possibility of selling 11 containers as an organic product with a price between 20 and 30 % more on the conventional. Apropal's strategy is to differentiate itself in a market dominated by Ecuador which produces only conventional hearts with very low prices that makes Apropal uncompetitive and profitable in the face of competition. These low market prices could take Apropal from the market if it does not achieve a differentiation with a product with higher added value. The objective is to achieve progressive organic certification of at least 60% of the total production in a period of 3 years.
At the same time it is necessary to review the internal productive processes in the Plant and Warehouse in order to seek maximum efficiency and reduction of operating costs which would help the competitiveness of Apropal in the short and long term for this reason it has been considered a consultancy by an expert in these matters.
Likewise it is necessary to continue working on strengthening the knowledge and empowerment of managers and their importance in the decision making of the organization. The Agroindustrial Cooperative of Palmito Apropal Agriterra's client since 2013 has achieved organic certification for a first group of partners representing an approx. of 170 Hás those that produce an approximate of 11 containers per year out of a total of 40 conventional containers. It is expected to achieve a replication effect with more farmers who can achieve organic certification in a period no longer than 3 years. The expectation is that as they perceive the benefits of producing organic palm in terms of their individual income as well as that of the Organization this way of cultivating will spread throughout the Organization taking care of the environment and strategically differentiating from the environment. competition.
This Project aims to strengthen the path already advanced in productive-organic strategic and commercial issues as well as to continue emphasizing work in governance that is still a weakness within the Organization. SN
  Tema
  Acción
  Resultados esperados
  Período
  Persona responsable
 Participantes directos
  Actividades del proyecto
Total
  Mujeres
  Jóvenes lt,35
  Nivel Interv.
 P.1
  Financial  management
  Contratacíon  de un contador interno
  EEFF  bi-mensuales
  Julio-  Dic
  Gerencia
 1
1  1
  local
 P.2
  Production
  Contratacíon  de jefe de campo para servicio de asistencia teçnica de socios y en especial  supervisión de 70 productores orgánicos (primer (60) y segundo grupo (10) en proceso de  transición).
  Acopio  min. de 120 mil tallos mes. Seguimiento a 70 socios certificados como  orgánicos.
  Julio-  Dic
  Gerencia/  Comité Orgánico
 1
  0
  0
  local
 P.3
  Business
  Asesoria  Técnica para optimizar eficiencia en los procesos productivos en Planta y  Almacén que conduzcan a reducción de costos.
  Informe  con los indicadores de gestión en los procesos productivos en Planta y en  Almacén. El informe debe dar cuenta de la forma más optima de ejecutar cada  proceso para reducción de costos. Se espera que la perdida a Dic 2018 se  reduzca en un 70% de la registrada a Junio 2018.
  Agosto-  Dic
  GG  / Jefe de Planta/ Jefe Almacén
 3
  0
  0
  local
 P.4
  Business
  Software  para integrar almacen produccion y contabilidad.  Diagnostico  situacion actual y Elaboración de Software que articule el sistema contable  actual con produccón y Almacén.
  Agosto-  Dic
  GG  y Contador
 1
  0
  0
  local
 P.5
  Production
  Georeferenciacion  de parcelas de productores organicos (60 parcelas) y del grupo en proceso de  transición.
  Mapa  digital con información detallada del area ubicación-coordenadas producción  de las 60 parcelas certificadas como orgánincas asi como del segundo grupo en  proceso de certificación. ( georeferenciación del primer y segundo grupo  orgánico)
  Agosto-  Dic
  GG  y Presidente
 2
  0
  0
  local
 P.6
  Governance
  Apoyo  logistico bajada de Bases
  Apoyo  en transporte alimentación y materiales para hacer Bajadas de Bases en  todos los Comités de la Organización ( al menos 8)
  Julio-  Dic
  GG/  Consejo Adm.
 300
  60
  50
  local
 Subtotal
 308
  61
  51
  0