Breakfast cereal (muesli) production and marketing J & K Barnard Farms Ltd is a family company, established in 1999 and based in the United Kingdom. The local partner, Grassroots Holding Uganda Ltd, was established in 2012. The partners will set up a joint venture for the purchase of grains (wheat, oats and barley) with dried fruits and nuts for the production of muesli (high value breakfast cereal). This will be marketed in Uganda and in the neighbouring countries. Currently, all muesli purchased in Uganda is made in other countries. The basic ingredients are already grown in Uganda. The project will build upon the strengths of J & K Barnard in post-harvest handling, processing and marketing specialist food products.Corporate Social Responsibility (CSR)The farmers will receive a higher price for their products. The partners will include the following aspects in their CSR policy: human resources management, working conditions, gender, safety and others, will be included in the project.Impact•	Employment and working conditionsThe joint venture offers good working conditions, health and safety training, with regular checks to ensure protocols are being adhered to. Local housing will be provided for some key employees who require housing. Staff will be provided with sick pay and assistance with medical needs. All staff will receive a range of skills training from health and safety to specialist crop handling. Any basic-level employees showing potential, will be selected for further training as appropriate. This training will be of an international standard and certificates will be available on completion. Housing will be provided for the lead supervisor/manager.•	Innovation / Transfer of knowledgeThere is no production of muesli in Uganda. Currently, all muesli products available are imported.•	Chain effectsImpact on local suppliersThe core suppliers to this project will be the local farmers producing the crops. In addition, some crops will be grown by Grassroots Uganda Ltd on their own land near Bombo. At the end of the project 300 farmers will be contracted for the supply of the raw material, grains and fruits. The suppliers will have access to training, seeds, a guaranteed market and better/higher prices for their products.Impact on local customers or consumersThe local customers will profit from lower prices for muesli, a healthy product.•	Impact on the sectorThe project will work closely with local institutions and NGOs with whom they will exchange information on how to improve the quality, productivity and collection of the farm products.•	EnvironmentThe farmers are already producing these products, though in lower volumes. Production from the small-scale farmers is organic by default. The process of drying the products has little impact on the environment.•	Position of womenMore than half of the employees are women of which fifteen will have medium- to high-level jobs. The local shareholders are two women who will also be managing the joint venture.•	Impact on food safetyMost farmers in Uganda leave part of their land uncultivated, due to lack of markets. As the market for the grains will be secured and demand increased, more land will be cultivated. The product will mainly be sold on the local high-end market. To collect, process, and market 60 tons of oats, wheat and barley with dried fruits from 300 outgrowers, for the production of high value breakfast cereal (muesli) for the local and regional market.