European Union Cultural Initiatives in Jordan 2024-2027 Contract related to: European Union Cultural Initiatives in Jordan 2024-2027 - The European Union (EU) and Jordan have agreed to consolidate their partnership by agreeing on a set of priorities for the period 2021-2027, with the aim of supporting and strengthening Jordan's resilience and stability, while seeking to also address the impact of the protracted conflict in Syria.Accordingly, the EU¿s Multiannual Indicative Programme 2021-2027 (MIP), for Jordan, focuses on enhancing good governance, creating growth and jobs including through support to green growth and investing in human development as priority areas.The PPs and MIP are fully in line with the Jordan Vision 2025 and the recently adopted Government Indicative Executive Programme for 2021-2024 (GIEP). It is evident that both the PPs and the Government of Jordan (GoJ) policies aim at revitalising the economy, strengthening good governance, promoting peace and security, strengthening fiscal stability and boosting Gross Domestic Product (GDP) growth. The implementation of the foreseen structural and economic reforms requires knowledge transfer and harmonization of the domestic regulatory and policy frameworks with EU and international standards in order to be efficient, successful and sustained. This action will support the public sector institutions to develop and implement effective policy and regulatory frameworks that enable the implementation of the PPs. Given the magnitude of the protracted Syrian crises in Jordan, this action will support MoPIC in the management of the Jordan Response Plan (JRP). In this respect the program complements and builds synergies with relevant components of the Support to Livelihoods under the regional response to the Syrian crisis AAP equally presented in 2022.In addition, the implementation of the EU-Jordan PPs requires efficient, effective, and accountable public sector institutions. The quality, capability, and effectiveness of the Jordanian public sector are given special attention both in GIEP and the MIP, and have been prioritized by His Majesty King Abdullah II, in both his letter to the Jordanian people on the occasion of his 60th birthday, as well as in his letter of designation to Prime Minister (PM) Bisher Al Khasawneh. Accordingly, the GoJ has been taking serious steps towards modernising its public sector institutions which will be supported by this demand-driven Action. The main type of support under this Action will be the provision of capacity building and technical assistance to public institutions operating in all areas relevant to the Partnership Priorities, mainly through the EU¿s legacy institution building tool, the twinning modality. Special attention will be provided to the EU-Jordan Investment Platform which will be launched in June 2022.Recognizing the importance of strategic communications and public diplomacy in promoting EU values to Jordan (and therefore implementation of the PPs) and taking a ¿whole of delegation¿ approach, this Action will also support strategic communication initiatives to increase EU interventions visibility in Jordan, in addition to cultural exchange initiatives. This will allow the development of long-term strategic approaches that will foster and mobilise networks of target audiences (youth, academics, influencers, civil society and cultural actors).