Ending violence, empowering change Stoppa våldet, stärka förändring The overall project outcome is: is to create a  society where all stakeholders work to create a gender responsive environment in which women and girls fully achieve their rights and make decisions about their lives freely and independently . The project seeks to address the root causes of gender inequality, challenge harmful norms and stereotypes, and create a society where gender-based violence and discrimination are unacceptable, women's rights are protected, and women can fully participate and contribute to all aspects of social life. Det övergripande projektets resultat är: är att skapa ett samhälle där alla intressenter arbetar för att skapa en genuskänslig miljö där kvinnor och flickor fullt ut uppnår sina rättigheter och fattar beslut om sina liv fritt och självständigt. Projektet syftar till att ta itu med grundorsakerna till ojämlikhet mellan könen, utmana skadliga normer och stereotyper och skapa ett samhälle där könsbaserat våld och diskriminering är oacceptabelt, kvinnors rättigheter skyddas och kvinnor kan delta fullt ut och bidra till alla aspekter av det sociala livet. . The project will contribute to the following outcome: create a society where all stakeholders work to create a gender responsive environment in which women and girls fully achieve their rights and make decisions about their lives freely and independently. The project seeks to address the root causes of gender inequality, challenge harmful norms and stereotypes, and create a society where gender-based violence and discrimination are unacceptable, women's rights are protected, and women can fully participate and contribute to all aspects of social life.

The contribution aims to achieve the following key results:

Key result 1: Transformed Gender Attitudes and Roles: Changed attitudes and behaviors in  Serbian society related to various aspects of private life, through targeted interventions with boys, men, and girls and young women, challenging traditional gender norms and promoting more equitable attitudes and behaviors, to create a society that embraces gender equality and rejects harmful stereotypes.

Key Result 2: Enhanced Institutional Response: State institutions and CSOs ensure effective prevention and improved access to gender-sensitive quality services for survivors of domestic violence. Strengthened institutional practices and capacities to effectively prevent and address violence against women and girls. This includes improved coordination among judiciary, police, social welfare, healthcare, and education professionals, ensuring comprehensive and timely responses to cases of violence.

Key result 3: Economic and career empowerment of women and girls: Women and girls empowerment and skills development lead to equitable access to economic and social opportunities. Providing women and girls opportunities for gender balanced future ready careers, by developing policies and programs to address labor market inactivity and occupational gender-based segregation, improving existing economic empowerment programs, conducting research on women's employment incentives and opportunities, and providing tailored support services for female entrepreneurs. Collaboration with public and private sectors, higher education institutions, employer associations, and the private sector to prevent gender-based segregation, sexual harassment, and discrimination.

Key results 4: Legal and Cultural Transformation for Gender Equality: Creating an environment where women's leadership and voices are valued and incorporated into policy making. Supporting the development and implementation of legal regulations and strategic policies that promote gender equality, womens sexual and reproductive rights through strengthening women's leadership capacities and advocating for equality in decision-making processes.

The project will be implemented using a four-tier approach reflected in the four key results, ensuring interconnection between the different levels to address the factors that put women and men at risk of gender inequality. The project will consist of three components, following above-mentioned key project results structure. 

Component 1: improvement of gender equality and deconstructing gender roles and stereotypes, using gender-transformative programs. This will be achieved primarily through work with boys and men, but also with girls. The activities will focus on attitudes regarding relations and responsibilities in private life, responsible parenting based on positive disciplining of children, open and honest communication, economic partnership based on respect and support, promotion of alternatives for conflict resolution and non-threatening behavior, including prevention of stereotypical and other forms of behavior presenting a risk to health and exposure to violence in partner relationships.

Component 2: Improving institutional response to violence, by addressing identified challenges related to violence prevention and protection of women survivors from vulnerable groups.  These groups include women and girls from Roma communities, as well as elderly women.  The component  also aims to address forms of violence that are under reported and lack a sufficiently developed system of protection and support, such as sexual violence and rape. Support will be directed towards the development of institutional practices that prioritize the individual needs of survivors and focus on provision of long-term support, until risks of further exposure to violence are mitigated. Furthermore, through this component, the health sectors capacity (public and private) to prevent and respond to gender-based violence, will be strengthened. This will be achieved through taking stock of previous efforts, such as the online accredited training on the platform of Faculty of Medicine at the University of Belgrade, which will be re-accredited on a yearly basis, and by improving resources and tools available at the level of health institutions, in line with the findings of the needs assessment conducted in the previous phase of the Joint Project.

Component 3: Economic and career empowerment of women and girls focuses on economic and career empowerment of women and girls, aiming to provide them with opportunities for gender-balanced and future-ready careers. This will be achieved through the development of policies and programs that address labor market inactivity and occupational gender-based segregation. The project will also work on improving existing economic empowerment programs and conducting research on women's entrepreneurship. Moreover, the project will provide tailored support services specifically designed for women entrepreneurs, aiming to enhance their skills and facilitate their success. By promoting women's access to economic and social opportunities, the project contributes to creating a more equitable society. 

It is important to emphasize that economic and career empowerment of women and girls is new area, as the previous phases were not dealing with these topics.