HO-OxNo: Expertise ER4A /LINK teams SRHR PROGRAM 2021–2029
Building on Oxfam’s expertise in using a rights-based approach as  well  as working on shifting power relations and social norms, this initiative will address acute gaps in SRHR in 7 countries in sub-Saharan Africa (DRC and Ghana), in the Middle  East (Jordan, Lebanon, oPt) and in Latin America (Bolivia and Honduras).
At the heart of this initiative is the Transformative Leadership for Women’s Rights approach (TLWR), guided by Oxfam’s Ten Principles to Changing Negative Attitudes, Norms and Behaviour. The TLWR and those guiding principles will help bring a positive shift for both women and men, on attitudes and behaviours, on women’s access to resources, on informal cultural norms and exclusion practises that strengthen inequalities in daily life (norms related to GBV, participation in decisions about health, sexual health and reproduction), and in formal institutions (laws, rules, procedures, media, religious, etc.) (Oxfam, 2017).
Oxfam will also apply feminist principles and practices to campaigning (including digital and public campaigns), policy, and advocacy, with an emphasis on transforming unequal gender and power relations. More than 90,000 YW<(>&<)>AG living in vulnerable conditions and experiencing marginalization will benefit from this initiative.

PROJECT RESULTS:
Three major pillars will contribute to the enjoyment of health-related human rights for YW<(>&<)>AG (ultimate outcome).
First, thisinitiative will contribute to increasing the use of health services by diverse groups of YW<(>&<)>AG.
• Increased young women’s andadolescent girls’ agency to make informed life choices related to SRHR
• Increased collective support from boys and men to reduce gender-related social, cultural, and structural barriers to SRHR for YW<(>&<)>AG
• Increased access to SRHR knowledge and financial resources for YW<(>&<)>AG

Secondly, this project will contribute to improving the provision of gender-responsive, inclusive and accountable health services by health care providers in collaboration with the Society of Obstetricians and Gynecologists of Canada (SOGC).
• Improved health workers skills and abilities related to the provision of qualitative, inclusive and judgement-free sexual and reproductive medical care
• Enhanced quality and quantity of SRHR services and health facilities for young women and adolescent girls to have a greater access to gender responsive, youth-friendly, confidential and inclusive SRHR services

Finally, Oxfam will use its in-depth experience in influencing policy to improve the effectiveness of key stakeholders, particularly women’s rights and youthorganizations, to advocate for evidence-based health care policies, accountable legal frameworks and equitable and inclusive services, and will use knowledge of behavioural change campaigning to reduce stigma associated with accessing these services.
• Amplified voices of women and youth organizations advocating for integrated and holistic sexual and reproductive health and rights
• Strengthened political commitments of policy makers as leaders of SRHR issues

In order to increase Canadians’ participation in internationaldevelopment efforts and gender equality issues, this initiative will aim to inform Canadians through public awareness campaign on YW<(>&<)>AG’s health and rights programming and encourage them to take action to enable change in favour of SRHR. This program will provide concrete opportunities for engagement with Canadians through participation in large-scale public events, conferences, videos and storytelling, spaces for dialogue and educational sessions.