Establishes the combination of fresh vegetable, bulb, fruit 1. Nam Dinh province has the potential for production of agricultural products, with the strength of the coastal plain:
- Rice and assorted vegetables
- Production and Aquaculture
- Services offshore fishing
- Travel and services.
Thinh Long town located south of Hai Hau district has an area of 15.68 km2 and population of 15,900 people, a local full advantage of the district overall. Take advantage of local strengths Thinh Long has shifted from rice fields with low productivity to intensive cultivation of vegetables, tubers and fruits in the model of this town.
Thinh Long town has fertile land to suit many crops. The farmers in here has experience in cultivation of crops. Special, Watermelon and Pear shaped melon in here have higher sugar content than many other localities.
Now, consumer market is the local restaurant, some retail households in Nam Dinh province, some households of the Hai Duong, Vinh, Nghe An, Ha Tinh... Production of all goods purchased in 2010 include: 210 tons of beets, 500 tons of Xu Hao, 150 tons of Tomato, 200 tons of Watermelon, 150 tons of Pear shaped melon, also about 400 tons of Cabbage, Potato and some other vegetables.
Objective of Thinh Long town will expand the market into the southern of VietNam, and dominate the local market. 
So, due to infrastructure difficulties, the product of Thinh Long town don’t keep in good condition and stored after harvesting so that quality of the product is restricted.
From this fact, Nam Dinh Farmers’ Union has built The combination of fresh vegetable, bulb, fruit at Thinh Long town, Hai Hau district, Nam Dinh Province.
The goal of the combination:
- Create a stable income for 600 farmers;
- Achieving sales of 3 billion acquisition;
- To achieve sales revenue of 350 million VND/ha;
- Interest income from buying and selling services products in 2014 is 300 million VND;
 - Develop food standards certification clean agriculture in 2013;
 - Purchasing and consuming 60% of its products to farmers in 2013;
 - Establishment of the three farmer groups towards the production of vegetable products to ensure the quality put into the market.
-	The combination include 220 members under team leader , Mr Nguyen Van Hao.
-  Activity of the combination in Thinh Long town.
-   Tasks:
•	Provide variety of crops, fertilizers, pesticides to farmers of the combination.
•	Find sources of consumer products for farmers
- The target customers of the combination is households retail in Nam Dinh, wholesale locations of the Central Provinces and the restaurants of Thinh Long town. This market is large and stable, difficult to change the subject.

- Purchasing and selling of vegetables, tubers, fruit
- Provide seeds, fertilizers pesticides for farmers
- Technical Instructions.
- Purchasing and selling products to farmers.
Market Structure and analysis
Objectives market and customer base
*Market Structure: combinations provided for: the wholesale and retail all kinds of vegetable, fruit of Nam Dinh province and the central provinces (Thanh Hoa, Vinh, Nghe An) and this is the market capable of large and sustainable consumption.
- Characteristics of Consumers: Vegetable are frequent, daily dishes and it’s difficult to change the subject
Market size and potential
* Market size:
- The wholesale and retail 50%
- Local consumption: 30%
- Consumption in the restaurant: 20%
* Potential: Target for 3 next years to bring vegetable, fruit to restaurants and supermarkets to 40%
- Local consumption: 30%
- The wholesale and retail 50%
Analysis of competitors
- Target market: Through the survey shows the advantages of markets in the central provinces is very high because this is the basic needs of one section of people, besides the soil and air conditions after which the provinces of winter crops difficult.
- The competition is the point of buying vegetables at some other localities of Hai Hau district also planted vegetables, but the area of local and large scale so the ability to supply raw Thinh Long will have data and continuously meet customer requirements.
- Although the local production of other vegetable items, but due to soil quality and productivity, the quality of the product in Thinh Long fertile lands of good quality, more secure and more productive other localities.
 Benefits of competition
- The competition will raise the value of the goods and so that workers' incomes will be raised. The employee will be more responsible with the products they produce.
Marketing and distribution:
Marketing	
+ Exploiting information, market access initiative for introducing products, understanding the needs of potential customers.
+ Building Websites to promote products and sales transactions over the network
+ Through the support of the Farmers' Association organized to build relationships propaganda and advertising products.
+ Participating in fairs and trade promotion and introduction of local agricultural products
+ Join professional associations
Distribution
- The team of purchasing and transporting goods from production to storage of the complex concentration

- Build purchasing teams.

- Set up retail distribution channel at other locals.

Sales
- Sale to private enterprise

- Objective: Selling goods to meet the requirements of high profit

- Always make sure the number and types of customer requirements

- Support for the best distribution channels, strictly control the quantity and quality and type of the request. 50% rate of striving.

Business process and development
With the ultimate objective is the agricultural product of the combination will be certified by VIETGAP standards. When applying VIETGAP is not simply a test of land, water ... but also the systems approach, assist management through from input to output of the process and guide people to know how to record and archive records to demonstrate to customers the quality system that farmers are applying, creating higher and higher reliability for customer and know how to handle problems when complaints aboutany negligence in the cultivation process.
General objective of VIETGAP be: safety for product, safety for producer and safety for environment.
2. Impact of projects on the lives of farmers
- Raising awareness for 300 households and 5,000 farmers in the commune of food safety and environmental protection when growing vegetables, tubers, fruits goods.
- Improve quality of life of 300 households spend the incomes of farmers increased from 40.000VND/day to 60.000VND/day in 2014. Income from crops has increased from 250 million VND/ha to 350million/ha in 2014

LOGIC FRAMEWORK OF PROJECT “the combination of fresh vegetable, bulb, fruit”

Project Description	Monitoring indicators	
Means of verification

Target:
Raising awareness and knowledge to farmers on: science and technology, business marketing follow VIETGAT standards of safety for producers as well as ensuring the safety standards of food hygiene for consumers.

- Create stable employment, improve income for 300 households of the combination

- Construction of fruit and vegetable production areas of Thinh Long a reliable address for domestic customers on the safety standards of food hygiene
	
- Fruit and vegetable cultivation area increased by 5%.

- Income increased from 250million VND / ha to 350million VND / ha in 2014.

- Co-profit making service to finance the regular activities of the organization in the coming years.

- The income of farmers increased from 40.000VND/day up to 70.000VND/day	
- Through cooperative member households.

- Records track.

- Data acquisition, service and interest of the combined service.

- With reporting by local authorities and the project’s steering committee.


Goal 1: Improve understanding of the cultivation of vegetables hygiene - food safety and environmental protection for households participating in the combination.
		

Farmers Union officials and citizens to improve understanding of plant hygiene and vegetables - food safety and environmental protection.	
- 300 farmers understood about plant hygiene and vegetables - food safety and environmental protection.

- 3 groups of farmer in project exchange experience frequently.


- Estimated 20 ha is applied in accordance with technical requirements.
	
- Report of project staff.

- Report of the farmers in the project area.

Activity 1.1 - Develop communication materials.

- Assigned to 3 of 3 farmer groups participating Fas

- The contract with radio station groups in order to propagate held.	
- 18 propaganda broadcasts

- 36 group meetings for propaganda.	
- Receipt and documentation reunite monthly.


Activity 1.2:

- Printing and propaganda leaflets.

- Editor propaganda material	- There are 36 of propaganda material.

- 50,000 leaflets have been distributed to farmers.
	Them from printing, receipt of Them from printing, receipt of commune


- Objective 2: To guide the farmers planted vegetables to participate in courses on science and technology and improve business planning	- 360 learners

- 12 Organization of course

- Duration: 3 days / courses:

+ 10 classes on science and technology content

+ 2 classes of business planning.
	
- List of participants.

- Report of the training.




- Activities .1.2

Compile training materials on business planning and science and technology in vegetable cultivation

- Activities .2.2
	
-300 books on growing vegetables documents to ensure technical

-300 people are learning about science and technology

- 60 books have a plan document to be printed

-60 farmers learn to plan
	
- After each lesson has the teacher’s assessment

- Invoices and receipts

- Each group has a business project

3.Activities 3 : Organization of study tours to exchange experiences on the model of growing vegetables in Ha Tay.	
- 50 participants	
- Bill

- The written assessment of the farmer groups

4. Activities 4 : Established by three groups of farmers, these groups operate monthly	
- 300 farmers participating.

- Each group is equipped with 100 plastic chairs, a computer for internet access, a phone contact.	
The legal and activity diary
5. Activities 5 : Support farmers to build water supply systems	 - 300 farmers supported 800.000VND per household to drill wells.	 Invoices and financial documents and delivery records
6. Activities 6: review and evaluate project results	100 people involved to draw experience for the performance of the project	 Assessment report lists experiences and farmers attended

Doelstelling is de verbetering van de kwekerij van cacao- en fruitbomen door bescherming en enten voor de boeren (leden) van APPTA een lokale vereniging in Costa Rica (http://www.appta.org)