Supporting the Ministry of Finance to promote Uruguay's economic potential The main development objective of this project is to enhance Uruguay's presence in the international arena by strengthening the capacity of the Ministry of Economy and Finance (MEF) in knowledge, experience sharing and communication. The three dimensions of this objectives can be described as follows:  A)   Enhance the visibility of Uruguay's  competitive advantage internationally B)   Strengthen capacity of the MEF in communication C)   Strengthen capacity of the MEF in knowledge and experience sharing with other countries. The grant is comprised of 3 components: Component 1 - Supporting the redefinition of the Communication Unit at the Ministry of Finance to enhance professionalization Support the MEF in undertaking a Communications audit, needs assessment and operations manual, to identify strengths and weaknesses and adopt a performance improvement plan based on a benchmarking exercise with other G-20 Countries. Based on this, facilitate the design and implementation of a results and performance based communications strategy. Support the MEF's capacity to develop and implement a series of seminars for journalists, think tanks and civil society, staff from Executive and Legislative  branches on Uruguay as an investment destination of choice. This will include the development of materials, training for trainers, awareness raising, basic skills to communicate, etc. Conduct a pilot training with two other ministries. Component 2 - Development of a multimedia platform to promote Uruguay among national and international investors. ICT platforms have become an important tool to make more efficient the disclosing of information, both from information requests and pro-active transparency provisions. The IDF will support the development of ICT platforms that will enable the MEF to more efficiently handle information requests on investment opportunities and to make available information considered key for investors. The component will finance the establishment of a multimedia platform with up to the minute information reflecting investment opportunities in the country, the government agencies in charge of each permit and the needed requests to participate in a bidding or business opportunity in order to attract new investors. It will also finance ways to publicize the multimedia platform in order for investors to know that it exists. Within this component we foresee the organization of a series of conferences to promote both the platform and Uruguay as a destination of choice for international investors. A well designed strategy to market the Port of Montevideo internationally could also help to further increase Uruguay's strategic position as a regional logistics hub for the Southern Cone. Component 3  - Strengthen capacity of the MEF in knowledge and experience sharing with other countries The IDF will help the MEF put in place an institutional set up (new unit or added responsibility to an existing unit), which would be used to promote knowledge and experience sharing with other countries. This would include training on south-south processes, and visits to other countries to learn about institutional solutions. The IDF will also support an initial series of south-south exchanges, such as technical support from the MEF to its Paraguayan counterparts on public finance and debt management issues. This would help creating capacity through learning-by-doing. In addition, the IDF can also be an instrument for cross-border coordination on regional trade and transit policies, among MERCOSUR and associated countries. Such cross-border collaboration is required to not only to reach consensus on MERCOSUR initiatives but also to address constraints faced by an integrated, transnational logistics chain, which would benefit the entire region The main development objective of this project is to enhance Uruguay#s presence in the international arena by strengthening the capacity of the Ministry of Economy and Finance (MEF), through its units of debt management and communications, in knowledge, experience sharing and communication. The three dimensions of this objectives can be described as follows:  A) Enhance the visibility of Uruguay#s competitive advantage internationally  B) Strengthen capacity of the MEF in communication  C) Strengthen capacity of the MEF in knowledge and experience sharing with other countries