Building the Queen Pineapple Industry Leader The Labo Progressive Multi-Purpose Cooperative underwent a cooperative assessment in August of 2017 where the analysis of their main agribusiness venture, the processing of  Queen pineapple fruit and fiber showed huge potentials.  The business possess unmet and growing market demand, an abundance of raw materials, lucrative margins but beset with problems on production and processing inefficiencies and limited scale. At the time of the assessment, LPMPC was only serving 11% of the ordered volume for pineapple fiber,  80% of the pineapple drink. Their main product, pure pinapple juice, can easily rival the leading brand in the market with its better taste and competitive price but currently has very limited market presence. The goal of LPMPC is to upgrade and modernize its processing technology and facilities to increase juice production by 400%,  in order to meet current and future demand. The cooperative aims to dominate the Queen pineapple processing industry in the country.    

             Action
   Expected   results
   Period
   Responsible
       Project Activities
    
       Increase production capacity for    pineapple juice
   Plant   Layout/ Design for 10,000 L per month capacity
   Q1   to 3 2018
   LPMPC
       Test new harvesting and processing system for the pineapple   fiber
   Comparative   analysis of new system with old methods
   Q4   2017
   LPMPC
       Create new department focusing on Agribusiness
   Agribusiness   department created with its own manager reporting directly to the board
   Q4   2017
   LPMPC
       Strategic Planning
   Defined   Market Positioning and Marketing/ Promotional Campaign Strategy and Plan
   Q4   2017
   LPMPC
       Market Development/ Marketing
   Additional   market outlets are opened (retail shops, schools, institutional). Geographic   coverage increased to 5 provinces 
   Q1   toQ3 2018
   LPMPC 
    
   Subtotal
       Services 
    
       Advice
    
       Coaching and advise on proper layout and design of modern   processing facility
   System   Design, plant layout  of new processing   facility and state of the art machines  
   Q1   to Q2 2018
    Agripooler
       Coaching and advise on business structure and strategic   marketing
   New   business structure and market development strategies and plan, and promo   campaign
   Q1   2018
   Business   Advisor/ Agripooler or Consultant
       Monitoring and Business Advise
   Business   Advise on demand
   Q1   to Q3 2018
   Business   Advisor
       Training 
    
       Financial management training
   Board   and Staff trained
   Q1   2018
   Agriterra
       Supervisory Board Roles and Functions
   Board and Staff   trained/ SB inlcuded in the org structure
   Q4   2018
   Agriterra
       Exchange visit
    
       Visit processing plant (pineppale) within Agriterra area of   operation
   Team exposed   and informed on pineapple processing and marketing
   Q3 2018
   Agriterra
  

 The goal is to upgrade and modernize the cooperative processing technology and facilities to increase juice production by 400%,  in order to meet current and future demand. The cooperative aims to dominate the Queen pineapple processing industry in the country.   
Also to improve the production of pinapple fibre to meet local and international demand