Equilibrium Modified Atmosphere Packaging The joint venture between the Dutch company Dillewijn Zwapak B.V. (part of Van Dillewijn Group B.V.) and General Printers Ltd would like to set up a production facility for the local production of plastic packaging material for vegetable exporters using eMAP technology.eMAP measures the respiration rate of each individual batch of vegetables on the farm and calculates the ideal respiration rate. In the plastic bag microscopic holes are lasered, matching the ideal respiration rate of the vegetables. This technology extends the shelf life of the product considerably, reduces the weight loss of the product and improves the product presentation. An interesting aspect of eMAP packaging is that it reduces the weight of the product with up to 5% to 10%. This will have a major effect on transport cost and the sales of the vegetable exporters. Currently, MAP packaging material is used for vegetables exports. In the MAP packaging there are also microscopic holes, but they are based on an average respiration rate and not on the ideal respiration rate of the individual product.In 2011, Kenya exported a total of 120,000 tons of vegetables. The vegetables chain represents a production value of about € 300 million. The customers of the eMAP packaging project are the major vegetable exporters to the UK and the European mainland.Corporate Social Responsibility (CSR)•	The production facility and processes will be certified in compliance with Ethical Trade Initiative and British Retail Consortium (BRC) social responsibility standards.•	Staff will receive at least market conform remuneration, commensurate with their education, responsibilities and achievements in their jobs. Minimum wages are at least 120% of the current minimum wages in Kenya.•	All staff will receive medical insurance.•	All production and management staff will receive extensive in-house training and will be offered career perspectives, based on their achievements within the company.•	Special attention will be given to work safety, and all production staff will receive protective clothing.•	A strict equal opportunity strategy will be adhered to for all staff recruitment.Impact•	Employment and working conditions- The production facility and processes will be certified in compliance with Ethical Trade Initiative and BRC social responsibility standards.- Staff will receive at least market conform remuneration, commensurate with their education, responsibilities and achievements in their jobs. Minimum wages are at least 120% of the current minimum wages in Kenya.- All staff will receive medical insurance.- All production and management staff will receive extensive in-house training and will be offered career perspectives, based on their achievements within the company.- Special attention will be given to work safety, and all production staff will receive protective clothing.- A strict equal opportunity strategy will be adhered to for all staff recruitment.•	Innovation / Transfer of knowledgeThis project will introduce the next generation of packaging in the country. By the local production, local value is added. Furthermore, local production increases the availability and flexibility of the packaging.•	Chain effectsThe joint venture will outsource the printing of the packaging material to the local partner.For the local customers, the vegetable exporters, it improves the local availability of the packaging material at a reduced price.•	Impact on the sectorFor the local customers, it improves the local availability of the packaging material at a reduced price.•	EnvironmentBesides electricity use, the project will not have much negative impact on the environment. An environmental impact assessment will be conducted. The left over plastic can locally be recycled.•	Position of womenThe joint venture is an equal opportunity employer. However, most of the time the majority of these kinds of jobs will be done by women. The aim of this project is to introduce a packaging (plastic bags) material facility using Equilibrium Modified Atmosphere Packaging (eMAP) technology.