Liderando el Mercado Orgánico de Palmitos en el Mundo Apropal has achieved organic palm heart certification for a first group of partners (54 approx), a process that began in 2017 and is now completed with the possibility of selling 11 containers as an organic product with a price between 20 and 30 % more on the conventional. Apropal's strategy is to differentiate itself in a market dominated by Ecuador, which produces only conventional hearts with very low prices that makes Apropal uncompetitive and profitable in the face of competition. These low market prices could take Apropal from the market if it does not achieve a differentiation with a product with higher added value. The objective is to achieve progressive organic certification of at least 60% of the total production in a period of 3 years.
At the same time, it is necessary to review the internal productive processes in the Plant and Warehouse in order to seek maximum efficiency and reduction of operating costs, which would help the competitiveness of Apropal in the short and long term; for this reason, it has been considered a consultancy by an expert in these matters.
Likewise, it is necessary to continue working on strengthening the knowledge and empowerment of managers and their importance in the decision making of the organization.

                           SN
   Tema
   Acción
   Resultados esperados
   Período
   Persona responsable
    
   Participantes directos
        
    
   Actividades del proyecto
   Total
   Mujeres
   Jóvenes &lt;35
   Nivel Interv.
       P.1
   Financial   management
   Contratacíon   de un contador interno
   EEFF   bi-mensuales
   Julio-   Dic
   Gerencia
    
   1
                    1 
   1
   local
       P.2
   Production
   Contratacíon   de jefe de campo para servicio de asistencia teçnica de socios y en especial   supervisión de 70 productores orgánicos (primer (60) y  segundo grupo (10) en proceso de   transición).
   Acopio   min. de 120 mil tallos mes. Seguimiento a 70 socios certificados como   orgánicos.
   Julio-   Dic
   Gerencia/   Comité Orgánico
    
   1
   0
   0
   local
       P.3
   Business
   Asesoria   Técnica para optimizar eficiencia en los procesos productivos en Planta y   Almacén que conduzcan a reducción de costos.
   Informe   con los indicadores de gestión en los procesos productivos en Planta y en   Almacén. El informe debe dar cuenta de la forma más optima de ejecutar cada   proceso para reducción de costos. Se espera que la perdida a Dic 2018 se   reduzca en un 70% de la registrada a Junio 2018.
   Agosto-   Dic
   GG   / Jefe de Planta/ Jefe Almacén
    
   3
   0
   0
   local
       P.4
   Business
   Software   para integrar almacen, produccion y contabilidad. 
   Diagnostico   situacion actual y Elaboración de Software que articule el sistema contable   actual con produccón y Almacén.
   Agosto-   Dic
   GG   y Contador
    
   1
   0
   0
   local
       P.5
   Production
   Georeferenciacion   de parcelas de productores organicos (60 parcelas) y del grupo en proceso de   transición.
   Mapa   digital con información detallada del area, ubicación-coordenadas, producción   de las 60 parcelas certificadas como orgánincas asi como del segundo grupo en   proceso de certificación. ( georeferenciación del primer y segundo grupo   orgánico)
   Agosto-   Dic
   GG   y Presidente
    
   2
   0
   0
   local
       P.6
   Governance
   Apoyo   logistico bajada de Bases
   Apoyo   en transporte, alimentación y materiales, para hacer Bajadas de Bases en   todos los Comités de la Organización ( al menos 8)
   Julio-   Dic
   GG/   Consejo Adm.
    
   300
   60
   50
   local
        
    
   Subtotal
    
   308
   61
   51
   0
  

The Agroindustrial Cooperative of Palmito Apropal, Agriterra's client since 2013, has achieved organic certification for a first group of partners representing an approx. of 170 Hás those that produce an approximate of 11 containers per year out of a total of 40 conventional containers. It is expected to achieve a replication effect with more farmers who can achieve organic certification in a period no longer than 3 years. The expectation is that as they perceive the benefits of producing organic palm in terms of their individual income, as well as that of the Organization, this way of cultivating will spread throughout the Organization, taking care of the environment and strategically differentiating from the environment. competition.
This Project aims to strengthen the path already advanced in productive-organic, strategic and commercial issues, as well as to continue emphasizing work in governance that is still a weakness within the Organization.