Introducing new online e-commerce and digital solutions to Bosnia In Bosnia, the marketing sector is mainly active in newspapers, radio, television and billboards. The use of e-commerce is coming up in Bosnia next to these traditional media. New IT applications adapted to the Bosnian demands are needed to support further grow of this sector. This project aims is to provide Bosnian clients and broader regional Balkan clients with two new tools which are compatible to use in e-commerce in Bosnia. Tool 1 is a PR marketing and monitoring package. With this package companies can assess the effectiveness of online activities such as marketing campaigns and brand management through Bosnian or other Balkan countries within the demanded time frames of clients. Tool 2 is an auction package. With this package Bosnian clients can digitally set up a regulated auction. The partners will be applicant S5 B.V. MERKwaardige Specialisten and local partner Via Media d.o.o. They will set up a joint venture company in Sarajevo. The project can provide a Bosnian company to step into this new market. It will provide good skilled jobs, it helps the marketing sector to better sell the local advertisement channels and it helps companies to sell local products through digital auctions and public procurement for example with tenders.Corporate Social Responsibility (CSR)The partners consider CSR a process that requires constant attention throughout the years. The joint venture focuses on environment, human rights, labour rights, certification (ISO 9001 and ISO 26000), good governance, transparency and liquidity, sector development, fair trade and social engagement.Impact•	Employment and working conditionsThis project employs mostly highly educated jobs. The management and developers will be trained and certified on SCRUM project management. This improves their employability and value. The developers will be trained on high level programming. A lot of trainings will be provided by external training institutes. And extensive training will be provided by highly experienced employees of S5. After project implementation employees will be offered a personal development and training programme. The employees start with a one year contract. After positive evaluation and mutual agreement the contract will be switched to permanent contract. The salaries will be above living wages and average wages in the sector and amounts at least 5,219 euro net per year. Working week is 40 hours. Employees will be paid by bank.•	Innovation / Transfer of knowledgeThese packages are not available in Bosnia Herzegovina. Local IT companies are not developing this, they focus on work for the international market instead of the Bosnian market. This due to the fact that the Bosnian market is not yet developed, it is a risk to start this up. It is in stage of first movers and innovative for the country.•	Chain effectsImpact on local suppliersThe project will source the software package of auction and P&R tool thorough S5. All the software licences, CD’s, packaging, promotion material, band width, internet and office supplies will be sourced through local suppliers.•	Impact on local customers or consumersFor PR and marketing agencies the project will set a new standard for marketing professionals and independent agencies enabling them to make a giant leap to increase their online effectiveness and efficiency. Since the value of their services increases, they can charge higher prices. Also, other customers, like private and public organisations will improve the effectiveness of their online efforts to promote their services and products. Furthermore, performance of PR activities can be measured, which will create value in the entire chain. The ROI on marketing activities become transparent. The online auction software will create and visualise new segments and a sales channel for products. New trading linkages can arise within specific niches, since there is no need to have large inventories or large amounts of staff and the process of selling and pricing is done automatically. Consumers can benefit because they are able to purchase from an increased number of companies and with wider range of products.•	Impact on the sectorThe new knowledge and local markets on these tools will give benefits for the Bosnian IT sector and companies outside the new company. Auction software and accurate PR monitoring tools increases the perceived value of internet in by individuals (e-commerce) and companies (advertising). This is complementary to current IT businesses.The project will cooperate with the Sarajevo School of Science and Technology in a long-term agreement to share knowledge through guest lectures (annually at least 5), developing a new curriculum (e.g. programming and front end developing) that matches Bosnian market demands. Annually at least 5 internships will be contracted.•	Position of womenThe project focuses on employing 12 women, of which 7 on high positions. In Bosnia, IT is mainly focused on men. The joint venture will actively attract female employees. During verification it became clear that also the local partner actively promotes female employment within the company and the sector. Setting up a company which develops adjusted software auctions packages and PR Marketing and Monitoring packages, for Bosnia and region Balkan countries.