Increasing volume of processed products through improved marketing plans and skills Annapurna Dairy Producer Cooperative Limited(ADPCL) is mainly   specialized in the collection,  chilling, processing and marketing of the milk   produced by its 484 farmer members. The cooperative furthermore has its own   feed factory, model dairy farm, and provides to its members credit and saving   services. On top of that the cooperative recently bought a piece of land   where it plans to develop a larger dairy processing facility. However, this   ambition has not been further explored as ADPCL currently has difficulties in   using the available processing capacity of its factory. Processing is   required in order to add value to the milk of their members. Nowadays, many   members do not further invest in expanding their dairy business as it is   perceived to not be profitable. Milk intake from members is no longer   increasing and remains at approximately 4000 liters per day of which 2000   liters is processed. This creates a significant threat for the cooperative.   In order to remain competitive the cooperative needs to grow and therefore   members need to produce more milk. The BHAG developed with ADPCL is:   Improving profitability of the cooperative and the profitability of dairy   farming for the members through increasing the volume of processed dairy   products from 2000 liters today to 4000 liters in 2 years time. The biggest   challenge ADPCL is experiencing in realizing this ambition is lack of   marketing of processed products. Processing capacity is available in the   current facility, but it is not used to its optimum because the cooperative   cannot find sufficient market. ADPCL and Agriterra will therefore mainly   focus in this action plan on strengthening the marketing and organizational   capacity of the organization. 
     

ADPCL recently bought a piece of land where it
plans to develop a larger dairy processing facility. However, this ambition has
not been further explored as ADPCL currently has difficulties in using the
available processing capacity of its already existing factory. Processing is
required in order to add value to the milk of their members. Nowadays, many
members do not further invest in expanding their dairy business as it is
perceived to not be profitable. Milk intake from members is no longer
increasing and remains at approximately 4000 litres per day of which 2000
litres is processed. This creates a significant threat for the cooperative. In
order to remain competitive the cooperative needs to grow and therefore members
need to produce more milk. The BHAG developed with ADPCL is: Improving
profitability of the cooperative and the profitability of dairy farming for the
members through increasing the volume of processed dairy products from 2000
litres today to 4000 litres in 2 years time. The biggest challenge ADPCL is
experiencing in realizing this ambition is lack of marketing of processed
products. Processing capacity is available in the current facility, but it is
not used to its optimum because the cooperative cannot find sufficient market.
ADPCL and Agriterra will therefore mainly focus during its cooperation on
strengthening the marketing and organizational capacity of the organization.

The BHAG developed with ADPCL is: Improving profitability of the cooperative and the profitability of dairy farming for the members through increasing the volume of processed dairy products from 2000 litres today to 4000 litres in 2 years time.