BROOD Uganda With a worldwide increasing demand for healthy and natural products, the market for traditionally baked bread is on the rise. Applicant Jomarpa Holding B.V. and third partner BBROOD-2 B.V. have developed a bakery concept which is based on baking traditional healthy sourdough products, and selling those products right out of the oven. In the Netherlands this concept has proven to be successful.Local partner Hot Loaf Bakery Ltd. is one of the larger bakeries in Uganda. Through their involvement in foundation Bake4Life, the companies have come to know one another as reliable partners. As Kampala experiences a growing middle class and a substantial expat community, the partners feel the time is right to introduce the production of healthy sourdough products to Uganda.The partners will establish a new joint venture called BROOD Uganda.This will be the first bakery producing sourdough products in stone floor ovens, thereby standing out from the standard white and often sweetened buns and loafs that are currently on sale in Uganda. The bakery will be based in Kampala, presumably next to Makarere University, in order to be close to the clients.Corporate Social Responsibility (CSR)The company will obtain European hygiene and quality certifications such as HACCP and BRC and follow the Hygiene Code for Dutch Bakeries.BROOD Uganda will give preference to motivated and capable employees from underprivileged backgrounds. If possible, jobs will be given to handicapped people.In order to keep good qualified personnel, an attractive salary will be paid with additional benefits like free English language courses for employees and their direct family.Bbrood-2 is focussing on organic and durable raw materials. Although organic products for bread production are not yet available in Uganda, BROOD Uganda will enter into discussions with local flour mills and stimulate them to start producing organic. The products furthermore will be packed in paper bags instead of plastic bags in order to differentiate and show customers Brood's concern for the environment and make them aware of their own responsibility as well.Impact•	Employment and working conditionsDuring the PSI project 21 people will be employed: 2 managers, 13 bakers, 5 packers/cleaners and 1 driver. The managers and bakers are medium/high skilled, whereas the other 6 can be considered to be basic.When opening 3 BROOD shops during the spin-off, an additional 21 people will be hired (7 per shop). This will be one manager per shop and 6 sales people. Some bakers will be sourced from Hot Loaf Bakery, but this will not lead to the loss of jobs at Hot Loaf. New bakers will be hired at Hot Loaf Bakery instead, as the industrial bakery of Hot Loaf can be seen as a stepping stone to working for the traditional bakery of BROOD Uganda.The lowest paid employee will still receive 10% above local minimum wages of UGX 130,000 (approximately 45 euro). Bakers will even be paid double or more, depending on their skills.Next to the salaries, BROOD Uganda will provide free lunches, 1 bread per week, medical care, and English language courses.•	Innovation / Transfer of knowledgeThe production process of sourdough bread is completely new to the country. It requires different skills than the skills currently present for white bread production. These skills will not only be taught to Brood's own employees, but the facilities will also be open to other bakers who want to learn the job. In cooperation with foundation Bake4Life, the partners will investigate how they can introduce the concept of good quality whole grain bread to a larger public in Uganda.The hygiene, safety and service aspects that will be introduced will also contribute to the production standards currently in use in Uganda.•	Chain effectsAt least three other companies are expected to benefit from this project: the flour miller, the packaging supplier and the security company guarding the premises. The flour supplier will be requested to become familiar with durable production as this is the ultimate aim of BROOD. Also, the packaging company will gain a higher status as paper bags contribute to Uganda's government policy to ban plastic bags as much as possible.•	EnvironmentIf required, the partners will conduct an environmental impact assessment and have it approved by NEMA.The impact on the environment however is expected to be minimal.By using paper bags instead of plastic bags, the partners set a positive example in the market.•	Position of womenBROOD Uganda aims to have an equal distribution between male and female employees, both on production and on management level. When BROOD shops will be opened, even more women will be employed as sales are usually done by women. Through their connections with Bake4Life, the venture may be able to provide microcredits to women to start their own little shops. To establish a HACCP and BRC certified production facility for healthy and innovative bakery products, with a capacity to produce approximately 800 loafs of bread and 400 pieces of viennoiserie daily for the local Ugandan market.