Wij willen schone kleren! The project WE WANT CLEAN CLOTHES! Clean Clothes Campaign builds upon the successful previsous project 'Who Run the World? Girls!' (WRTW?G!) that was funded largely by the Oxfam Novib WPS fund. This project focuses on the role of female leadership in the fashion industry and will build on the insights gained from WRTW?G! Clean Clothes Campaign, showing that young women in Bangladesh, Cambodiaand India are fighting for socially important issues like a living wage, a safe and healthy workplace and trade union freedom. Theyput their own position and safety at risk to improve their own working conditions - and that of their peers. The project offers interactive peer-to-peer 'perspectives allowing supporters who are already aware of the exploitation in the clothing industry to share their knowledge and enthusiasm on this topic in an attractive way with their peers, who in turn can become ambassadors. WE WANT CLEAN CLOTHES! shows the increasing awareness of the importance of Clean Clothes among broad sections of the Dutch population and links it to the working conditions of garment workers in the producing countries. The target audience is invited to join the group of like-minded and share this with friends and peers. Within this project we involve Dutch citizens and consumers in our 2015 objectives reflecting our gender specific position: living wage for all; safe and fire-proof work spaces that are free from sexual harassment andviolence; freedom of association; and female leadership. The activities of this project are part of a broad movement for good working conditions.

The main objectives of this program include:
 to increase visibility among Dutch public and Dutch fashion brands ofthe situation of garment workers and their female leaders who fight for a living wage, safe working conditions, freedom of association and compensation for loss and damages.
 To promote a better understanding among the Dutch public of the implementation of the Bangladesh Security Agreement and thereby increase support for the initiative among customers and businesses.
 mobilize Dutch citizens to put pressure on Dutch clothing brands to take concrete steps in the field of living wage. Those who work on this issue also understand what this means in particular the role and socio-economic status of women and gender relationships at home and at work.
 mobilize Dutch citizens to put pressure on Dutch clothing brands to take concrete steps in the field of safe working conditions. Safety is defined broadly and includes a safely constructed and healthy environment, free from gender (sexual) violence and intimidation.
 mobilize Dutch citizens to put pressure on Dutch clothing brands to take concrete steps in the field of freedom of association and strengthening the role of women therein.
 mobilize Dutch citizens to put pressure on Dutch clothing brands to be transparent about the origin and production locations of clothing.
 Direct support of workers in case of acute labor rights violations and (sexual) violence against trade union leaders, in case of involvement of Dutch clothing brands, including the payment of compensation to victims of casualties after a disaster (and to victims of sexual harassment and violence).