Creating the first safe and sustainable pork value chain of Vietnam Note: This project has been cancelled, because of the outbreak of African Swine Flue in Vietnam.In Vietnam, food safety is a major issue. There is a lack of production standards and tracking and tracing mechanisms for food. This also counts for pork meat. Pork consumption accounts for 70% of total meat in Vietnam and the strategic plan of the livestock production sector towards 2020 is to increase livestock production and to improve productivity and quality of pork to meet the local demand.Currently, it is difficult to get farmers producing meat of higher quality because the margins on hogs are really low. The project aims to set up a certified chain for safe pork meat and realise a market with a higher market price for safe pork meat. The project will use high quality inputs and raise pigs in a suitable well monitored environment. Every step of the chain will be independently audited and certified. Traceability is assured according to international standards. Through this project farmers will get the chance to gain a better margin on their pigs because the joint venture will create a new market with higher prices for this quality meat. The partners will realise this by:-	setting up a demonstration farm to a) show farmers different aspects of modern safe pig farming.-	producing the first safe piglets as first part of the safe chain.-	training farmers and have them let the piglets fattening into hogs and help them get certified for Viet Gap.-	setting up a sales and trade department for selling the higher quality pork meat at a higher market price to the supermarkets. The project will be realised close to HCMC. The demonstration farm and offices will be totally 3,600 m2. The project will be realised by applicant De Heus Animal Nutrition B.V. and Fresh Studio Innovations Asia Ltd. They will set up a joint venture.Corporate Social Responsibility (CSR)A specific CSR policy will be developed during the inception phase. This includes labour norms, wages, workplace health, corruption, environmental protection and union formation. The Trace Pig standard will be developed to ascertain all the aspects of safe pork meat. The will respect all CSR regulation concerning land acquisition for the farm. And they will comply with EU animal welfare regulation.Impact•	Employment and working conditionsThe employees will be local Vietnamese people. The joint venture will pay the employees at least 15-20% higher than minimum wages. The employees will get in class training by the joint venture partners for the basics. And they will get a lot of trainings on the job. The partners did not include this in the technical assistance budget because they see this as ongoing and operational costs.The joint venture will be compliant with the EIT standard, which will be audited by an independent certification body.•	Innovation / Transfer of knowledgeIn Vietnam there is no local company producing safe certified pork meat. Setting up the chain for this is innovative, a demonstration farm is new, and selling certified pork meat is as well.•	Chain effectsImpact on local suppliersThe joint venture will source supply locally. This concerns genetics, pharmaceutical products and veterinary service suppliers. Since different companies are currently also developing this experience in Vietnam, supported through the initiative of Holland Pig, this project will give them good benefits.Impact on local customers or consumersThe project focuses on supplying domestic supermarket chains and professional meat processors. The project aims to create a complete new category on the shelves in supermarkets: certified safe pork. To assure the pork brand will still remain safe after the product entered the supermarket, the supermarket department will be trained.•	Impact on the sectorThe local pig farmers. Training, demonstration of monitoring and control system and raising awareness, which afterwards should be implemented at their own farms. Also, changing mind-set of farmers in farm management by demonstration and group sessions. Nong Lam University and Can Tho University will be involved in the project and have the possibilities to send students to the farm for science related activities. The project will offer a place for a number of the Pig Holland Initiative. One of the important goals of this programme is to invest in training for Vietnamese veterinary specialists by their Dutch counterparts. The project could also serve as an example for other value chains as well. The project will be highly transparent in order to transmit knowledge, lessons learned, implemented systems and methods to other value chains that are eager to learn.Slaughterhouse and processing company will also get training, monitoring and control. The project allows the partners in the chain to make a profit out of their additional, innovative efforts.•	EnvironmentA new pig farm of course has an impact on the environment. But this demonstration farm will be the first GlobalGAP certified farm of Vietnam and therefore, comply with more sustainable farming practices.In the project the demo farm will be an example of sustainable pig production. The project aims to convert existing unsustainable pig farms to more sustainable pig farms. If this will be successful this conversion can have large positive environmental impacts on less water pollution by veterinary medicines, less water pollution by pig manure, less air pollution by pig manure and better animal welfare.•	Position of womenA lot of pig farms are managed by women. Within the joint venture 50% of permanent staff will be female.•	Impact on food safetyThe project realises a brand of safe pork meat for local customers.•	Impact on waterThe project includes a better water management at contract farmers. At the end of the project period, the project aims to produce 6,930 piglets and 1,733 hogs annually at the demonstration farm, have 150 contract farmers producing 2,600 hogs according a TRACE PIG certificate and produce annually, and sell at least 476,630