Keeping track of common sense in business: monitoring and evaluation 2016-2020 To monitor results and track these results and the deliverables and targets of agro-info.net, a monitoring protocol (including baselines) has been established and is in the process of being programmed into agro-info.net.
Basic M&E systems will be developed with (inter)national and lower level federations, building on improved intake analysis with all of them. This intake data will also feed the organisation database, one of Agriterra’s notable assets, much appreciated by companies. With ten farmers’ organisations, this effort will be intensified to the point of making direct feeds between the data network of the organisations and agro-info.net and we will support them in using the data for planning, control and decision-making. Agriterra measures the outcome of its work in terms of the strengthening of customer organisations. Profiling and company assessments are the tools for this. 
In this 2016-2020 period, the measurements will depend increasingly on online data supplied by the customers, and the competition element will be larger. We therefore envisage the emergence of a ‘top 20’ of farmers’ organisations that have grown measurably stronger, as measured by profiling or other forms of assessment.Results will be monitored and publicised via agro-info.net and on the IATA Registry for maximum transparency and information sharing, as well as in yearly activity reports. 
We will also observe four perspectives to report on the impact of our activities at four levels: project outcomes; capacities of farmers’ organisations (profiling them); the living conditions and livelihoods of farming families; and impacts at regional, thematic or programme level.

In 2017 this project will allow the analyst team to fulfill its reporting obligations in accordance with the M&E protocol. The protocol distinguishes impact, outcome, output, activities and input. 
Throughout the year the input and actvities are being monitored in the monthly and quarterly progress reports prepared by analysts and discussed with business advisors.
Output variables follow the project cycle. Project planning analysis gives insight to what extent the envisaged goals of the programme Common Sense in Business are being aimed at. Analysis of results after completion of the project cycle determines the final output results in relation to planning.
Outcome is defined by the 10 operational goals of Agriterra. These goals are central to team planning and are being constantly monitored by the team coordinators with support of the client analysts. The determination of outcome results varies according to the goal in question. For example, outeach is being monitored on AIN (outreach of projects; number of active members in MBO data base). Financial goals (coverage of operational costs, membership revenue) are monitored by analysing financial reports, audited statements and project reports. The volume of mobilised loans is being monitored by business advisors in quaterly reports. As to the ten major outcome goals an AIN dashbord makes visible progress at each given moment.
Impact is evaluated by a. data analysis of all underlying levels, b. evaluation missions and c. scientific studies on the wider impact of Agriterra and client interventions.
The reporting cycle of analysts over the year 2017:
1. Monthly and quarterly progress reports
3. Project planning (1st semester) with definition of budgets, targets and outreach
2. Team summits with interim regional progress reports (mid year) as to the 10 outcome goals
3. KPI data-collection and analysis between april and september, resulting in the KPI-presentation on October 13th. In 2017 KPI analysis will not be limited to financial ratio's only but includes other performance indicators such as contrbution to 2020 goals and assessment by business advisors.
4. Evaluation missions of 2016 projects and clients (1st quarter of 2018) 
5. Project reporting, both narrative and financial (1st quarter of 2018)
6. Activity report 2017 containing an overall integration and analysis of the four levels of results.

To monitor results and track these results and the deliverables and targets of agro-info.net, a monitoring protocol (including baselines) will be established and, in due course, programmed into agro-info.net.