Social marketing of reproductive health supplies in sub-Saharan Africa Social marketing of reproductive health supplies in sub-Saharan Africa - DRC - 2021- 2025 Social marketing of reproductive health supplies Sida upphandlar en leverantör av social marknadsföring av ett omfattande utbud av sexual och reproduktiv hälsoprodukter. Leverantören skall dessutom erbjuda informationskampanj för att öka efterfrågan för produkterna, utbildning av personal som säljer/sätter in produkterna, kvalitetssäkring, produktregistrering, regionalt mervärde, samt - där möjligt- bidra till lokala och regionala insatser att utöka tillgång till preventivmedel och säkra aborttjänser med hög kvalitet, och för att minska stigma runt dess använding hos sexuellt aktiva ungdomar samt abort.

Målgrupperna är sexuellt aktiva tonåringar (10-19 år), gifta/sammanboende och ogifta unga människor (20-24 år),  gifta/sammanboende och ogifta kvinnor och män över 24 år, samt män som har sex med män.

Programmet implementeras 2019-2022.

Det finns tre geografiska komponenter: 1) Ett regionalt program i Väst- och Centralafrika (minst 10/15 länder, därav Mali måste vara ett av länderna), 2) landprogram i Demokratiska Republiken Kongo, Liberia och Mocambique, samt 3) en option för ett regionalt program i 3-5 länder i Östafrika från 2020, vilket innebär en möjlighet för Sida att utvidga kontraktet till att omfatta ytterligare ett regionalt program i Östafrika för upp till 50 MSEK.

Den totala budgeten för programmet (inkluderat optionen) är 365 MSEK. Sida will procure a supplier to provide social marketing of a comprehensive mix of sexual and reproductive health commodities and devices. Additionally, the supplier will deliver demand generation, training, quality assurance, registration of products, regional added-value, and – where possible – contributions to local and/or regional advocacy efforts to promote access to high-quality contraceptive and safe abortion services and products and to reduce stigma around contraceptive use among unmarried, sexually active young people as well as abortion stigma.

The target groups are Sexually active adolescents (10-19 yrs), Married/cohabiting and unmarried young adults (20-24 yrs), married/cohabiting and unmarried women and men over 24 years, and men who have sex with men.

The program will take place from 2019-2022.

There are three geographical components: 1) A regional West and Central Africa program (at least 10/15 countries, of which Mali must be one), 2) country programs in Democratic Republic of Congo, Liberia and Mozambique, and 3) an option for a regional East African program from 2020 (at least 3 of 5 countries), which will allow Sida to expand the program to another regional program for up to 50 MSEK.

The total budget for the program (including the option)  is 365 MSEK. The programme is expected to contribute to progress on universal sexual and reproductive health and rights (SDGs 3.1, 3.3, 3.7, 5.6) through allowing women and girls the possibility of managing their fertility, and through giving women, men and young people better means to protect themselves from sexually transmitted infections (STIs) and HIV. This will occur because of increased knowledge of, and demand for, SRH products and SRHR amongst the beneficiaries, better quality, choice and supply of contraceptive and safe abortion services in the private sector, and gender transformative and equitable social marketing (and advocacy efforts where relevant and possible). Inputs required to achieve these outputs are demand generation, commodity purchasing, sales and distribution, training and quality assurance, regional programming, and all with a poverty- and rights-based approach. 

DKT aims to deliver more than 33.6 million couple years of protection (CYPs), averting over 9.5 million unintended pregnancies, 62,000 maternal deaths, 3.5 million maternal disability-adjusted life years (DALYs), 11.3 million unsafe abortions, 75,000 HIV infections, and 3 million HIV-related DALYs in the following countries in Sub-Saharan Africa:

Component A: Regional Francophone West and Central Africa (FWACA) programme in Benin, Burkina Faso, Cameroon, Chad, Côte dIvoire, Gabon, Gambia, Guinea, Guinea Bissau, Mali, Mauritania, Niger, Senegal and Togo

Component B: DRC, Liberia and Mozambique 

Component C: (2020-2021): Ethiopia, Kenya, Tanzania, Uganda.