Women IN Business (WIN) Programme 2019-2022 Women IN Business (WIN) Programme 2019-2022 TechnoServe has applied to Sida for funding of 56.5 million SEK to carry out the "Women IN Business (WIN)" programme in Mozambique during the period 2019-2022. 

The intervention intends to contribute to increasing women’s economic empowerment in Mozambique by identifying, catalysing and scaling up systemic solutions that benefit low-income women. The WIN programme applies a method called Market System Development (MSD), a diagnostic tool for markets and value chain to target and test alternatives to female led businesses. 

TechnoServe carried out four sector market assessments (textiles, trade sector, childcare services and agro-processing), and decided to start  with textile sector interventions while deepen the understanding of others. New sectors and value chains will be added as market system opportunities are identified. Organisationen Technoserve har till Sida inkommit med ansökan om finansiellt stöd på 56 500 000 SEK till genomförande av insatsen "Women IN Business (WIN)", ett femårigt program för Moçambique med start 2019 och förväntad sluttid i december 2022. 

Insatsen förväntas bidra till att stärka kvinnors ekonomiska egenmakt i Moçambique. Programmet riktar sig till kvinnliga låginkomsttagare och  baseras på metoden "Market System Development" (MSD). Programmet har genomfört en inledande designfas med stöd från Sida under de senaste två åren, och förväntas nu gå in i en mer storskalig genomförandefas, som bygger på slutsatser och lärdomar från förra fasen. 

MSD-metoden innebär att genomföraren gör en diagnos av marknad och värdekedjor för att rikta och testa olika alternativa lösningar kring kvinnors företagande.  TechnoServe har i tidigare fas tittat särskilt på fyra sektormarknader - textil, handlen, barnvård och jordbruk (agro-processing). Slutsatsen från denna analys var att textilmarknaden är den med bästa potential att börja arbeta i. De andra sektorerna kommer utredas vidare för att hitta fungerande marknadslösningar. The overall goal of WIN is to increase womens economic empowerment (WEE) in Mozambique by identifying, catalyzing and scaling up systemic solutions that benefit low-income women. To reach this goal, WIN forms partnerships with private sector companies who can bring about change in their market by addressing the constraints that low-income women face to enter and grow within it. For 
low-income women, this leads to increased access to business support functions, and an improved business and employment environment. This in turn helps to increase the womens incomes, assets, control and other elements of economic empowerment as outlined in WINs empowerment dimensions. 

WIN follows a Market Systems Development (MSD) approach. MSD seeks ways to engage and incentivise permanent actors in a market system  including public and private institutions  to make changes to their operating model or service provision in a way that benefits the poor, and to crowd in other actors to replicate successful initiatives so that they become a norm within a system. MSD requires detailed assessment up-front about how a market system is currently functioning, to determine the key constraints and opportunities faced by the target beneficiaries in the sector, and the potential for leveraging points that can catalyse systemic change addressing these constraints.