Sentence:  Many histories of classical Greece and Rome present gender roles as static universal norms conforming to the dominant patriarchal <WSD>gender ideology</WSD> in each culture (e.g., Cowell 1980). 
Meaning of the word marked with <WSD> tags:  The set of roles and assumptions in a particular culture that are associated with gender and pertain to non-sexual activities, such as occupation, appropriate expressions of emotion, etc.