Sentence:  <WSD>Valence</WSD> means "value" and refers to beliefs about outcome desirability (Redmond, 2010). There are individual differences in the level of value associated with any specific outcome. ... <WSD>Valence</WSD> can be thought of as the pressure or importance that a person puts on an expected outcome. 
Meaning of the word marked with <WSD> tags:  Value.