Sentence:  Several protesters, many of whom said they were Jewish, invoked what they called <WSD>pinkwashing</WSD>, Israel's alleged touting of its progressive stance on gay rights as a way of deflecting global attention away from its treatment of Palestinians. 
Meaning of the word marked with <WSD> tags:  The practice of a state or company presenting itself as gay-friendly and progressive, in order to downplay their negative behavior.