Sentence:  The importance given to ‘original content' for instance comes from the general notion that the online newscast is a new medium and therefore requires original content instead of supplying the user with mere copies of its print version (‘<WSD>shovelware</WSD>'). Though this may be a valid opinion, the underlying assumption – online newsmedia are just an arm of their respective print, television or radio bodies – can be criticized. 
Meaning of the word marked with <WSD> tags:  Traditional media content, such as printed news reports, republished hastily on the Internet without considering the needs and capabilities of that medium.