Sentence:  In this sense, a campaign to respect the rights of nonsmokers in public places through legislation is a "product" that is as real as a Winston "that tastes good like a cigarette should." This broader, more abstract definition also means the conventional theory of a "product life cycle" is pertinent to <WSD>metamarket</WSD> organizations. 
Meaning of the word marked with <WSD> tags:  The process of promoting the exchange or adoption of things other than goods or services that are offered for sale.