Sentence:  The common bond between women's experience of sport and women's experience of social exclusion is that in both institutions women experience strong discrimination stemming from a pervasive <WSD>gender ideology</WSD>. 
Meaning of the word marked with <WSD> tags:  The set of roles and assumptions in a particular culture that are associated with gender and pertain to non-sexual activities, such as occupation, appropriate expressions of emotion, etc.