Sentence:  And Kerry doesn't know how to <WSD>hillbilly</WSD>. And it is not a Texas thing, by the way. John F. Kennedy used to <WSD>hillbilly</WSD> us. And that meant that he flirted with us. He had a twinkle. Bill Clinton <WSD>hillbillied</WSD> us. And Kerry has got to learn how to do that. He has got to dial back and show some relaxed affability. 
Meaning of the word marked with <WSD> tags:  To emphasize one's rural or humble upbringing; to use unsophisticated charm.