Sentence:  The debate led to a decision that Chicago needed neither a big name nor an experienced academic administrator , but rather , as Trustee Chairman Glen A. Lloyd put it , `` a top scholar in his own right '' - a bright light to <WSD>lure</WSD> other top scholars to Chicago . 
Meaning of the word marked with <WSD> tags:  provoke someone to do something through (often false or exaggerated) promises or persuasion