Sentence:  "And boy," he <WSD>splurged</WSD>, "we are filming a peach, a pip and a wow! Is it a knockout? Oh, baby! A prize-fight picture entitled 'The Honor of the Champion,' starring Reginald Van Veer, with Honey Precious for the herowine. Boy, will it pack the theayters!" 
Meaning of the word marked with <WSD> tags:  To (cause to) gush; to flow or move in a rush.