Sentence:  The dirty secret of the internet is that all this distraction and interruption is immensely profitable. Web companies like to boast about [...], or offering services that let you..."share the things you love with the world" and so on. But the real way to <WSD>build</WSD> a successful online business is to be better than your rivals at undermining people's control of their own attention. 
Meaning of the word marked with <WSD> tags:  To develop or give form to (something) according to a plan or process.