Sentence:  Such data is of great value both to the <WSD>bottlers</WSD> and to Coca-Cola′s sales and marketing groups. / “When the <WSD>bottler</WSD> looks at this information, he might be interested in how a certain supermarket is performing, while we in the company are interested in how much, for example, McDonalds is buying in the Southeast,” Aviles notes. 
Meaning of the word marked with <WSD> tags:  A person, company, or thing who bottles, especially in bulk.