Sentence:  In addition to radiating personality, a <WSD>femcee</WSD> had to sell products. When she wasn't demonstrating a kitchen appliance, as Furness did in commercials, a <WSD>femcee</WSD> often hosted game shows, where the prizes were wonderful new consumer goods on display in department stores and on supermarket shelves. 
Meaning of the word marked with <WSD> tags:  A female host of a television show.