Sentence:  Moreover , if the critic instructs his audience in what to see in a work , he is contributing to this pseudo <WSD>thinking</WSD> ; if he instructs them in how to evaluate a work , he is helping them to achieve their own identity . 
Meaning of the word marked with <WSD> tags:  use or exercise the mind or one's power of reason in order to make inferences, decisions, or arrive at a solution or judgments