Sentence:  Proprietorships can establish a meaningful identity , representing a human personality , and thus establish sincere <WSD>relationships</WSD> with customers and community . 
Meaning of the word marked with <WSD> tags:  a relation between people; (`relationship' is often used where `relation' would serve, as in `the relationship between inflation and unemployment', but the preferred usage of `relationship' is for human relations or states of relatedness)