Sentence:  I think we have learned to beware of these political charlatans. We have enough horse sense to neutralize their <WSD>hokum</WSD>. But let's start right now to take their <WSD>hokum</WSD> apart and show up its component elements for just what they are—the siren songs of demagogy. 
Meaning of the word marked with <WSD> tags:  (An instance of) meaningless nonsense with an outward appearance of being impressive and legitimate.