Sentence:  For the industry of this model , the effect of such public pressures in the past has been to hold the price well below the short-run profit maximizing <WSD>price</WSD> ( given the wage rate and the level of GNP ) , and even below the entry limited price ( but not below average cost ) . 
Meaning of the word marked with <WSD> tags:  the property of having material worth (often indicated by the amount of money something would bring if sold)