Sentence:  The dirty secret of the internet is that all this distraction and interruption is immensely profitable. Web companies like to boast about [...], or offering services that let you..."share the things you love with the world" and so on. But the <WSD>real</WSD> way to build a successful online business is to be better than your rivals at undermining people's control of their own attention. 
Meaning of the word marked with <WSD> tags:  Genuine, unfeigned, sincere.