Sentence:  The Lockheed Corporation said today that it would reduce the price of its F-16 fighter plane, underscoring a new, aggressive posture. . . . "It's the old <WSD>hard sell</WSD>, which is necessitated by the market conditions both here and overseas," Mr. Dane said. 
Meaning of the word marked with <WSD> tags:  A sales technique of pressuring the potential buyer to agree to a purchase.