Sentence:  Sugar daddies prefer to think of it as a special friendship in which they provide gifts and help to a deserving young woman. And <WSD>sugar babies</WSD> convince themselves that a nice boyfriend should want to help out with his girlfriend, and in return she would naturally want to show her appreciation by spending time with him. 
Meaning of the word marked with <WSD> tags:  The younger recipient (usually female or a bottom) of interest from a sugar daddy or sugar mama, especially financial and romantic in an intergenerational relationship