Sentence:  Given the results reported in this chapter, one obvious solution to the ‘<WSD>plonk</WSD> paradox' (why cheap wine tastes good on holiday but terrible at home) would be to try and recapture some of these sensory impressions in one′s own living room, in order to enhance the flavour/pleasantness of the wine-drinking experience (and turn that horrible tasting wine into something that tastes really rather nice), and to elucidate the respective contributions of contextual effects on hedonic ratings. 
Meaning of the word marked with <WSD> tags:  (wine)  Cheap or inferior everyday wine.