Sentence:  Although the false glamour surrounding bourbon or other whisky commercials is possibly no more fatuous than the pseudo-sophistication with which TV soft-drinks are downed or toothpaste applied , there is a sad difference between <WSD>enticing</WSD> a viewer into sipping Oopsie-Cola and gulling him into downing bourbon . 
Meaning of the word marked with <WSD> tags:  provoke someone to do something through (often false or exaggerated) promises or persuasion