Sentence:  Finance is seldom <WSD>romantic</WSD>. But the idea of peer-to-peer lending comes close. This is an industry that brings together individual savers and lenders on online platforms. Those that want to borrow are matched with those that want to lend. 
Meaning of the word marked with <WSD> tags:  Having the qualities of romance (in the sense of something appealing deeply to the imagination); invoking on a powerfully sentimental idea of life; evocative, atmospheric. (from 17th c.)