Sentence:  The last column shows the rate of exchange that would have been observed at a relative intensity of 4 ( 14.7 cm. distance ) calculated on the assumptions that the incident light intensity is <WSD>inversely</WSD> proportional to the square of the distance of the lamp from the cell and that the rate is directly proportional to the incident light intensity . 
Meaning of the word marked with <WSD> tags:  in an inverse or contrary manner