Sentence:  <WSD>Uptitling</WSD> as a strategic device, however, is not a joke: a recent UK survey by Reed International revealed that 50 per cent of workers would register greater job satisfaction with a nicer title, even if it made no difference to their duties or salary. 
Meaning of the word marked with <WSD> tags:  The practice of giving a job an impressive title to make it appear more desirable.