Sentence:  In the household market , there are also low-sudsing detergent formulations based on nonionic actives with about the same amount of phosphate builder ; light-duty <WSD>synthetic</WSD> detergents with much less builder ; and the dwindling built soap powders as well as soap flakes and granules , none of which are now nationally advertised . 
Meaning of the word marked with <WSD> tags:  not genuine or natural