Sentence:  I realize that <WSD>ooching</WSD> might seem like a stretch for writers. It's one thing for a tech start-up to <WSD>ooch</WSD> their software, but it's a different proposition for a writer to <WSD>ooch</WSD> a book. 
Meaning of the word marked with <WSD> tags:  To work toward a goal by using small low-risk steps.