Sentence:  It is natural that he should turn for his major support to a select and dedicated few from the organization which actually owns the university and whose goals are , in their opinion , identified with its highest good and ( to <WSD>use</WSD> that oft-repeated phrase ) ' the attainment of excellence '' ' . 
Meaning of the word marked with <WSD> tags:  put into service; make work or employ for a particular purpose or for its inherent or natural purpose