Sentence:  Their central point is that coding information is not simply contained in the coded sequence, but is, in their terms, "provided by" the <WSD>genon</WSD> that accompanies it on the expression pathway and controls in which peptide it will end up. 
Meaning of the word marked with <WSD> tags:  A coding sequence (or gene) together with the information necessary to fully express that coding sequence, such as epigenetic factors.