Sentence:  The dirty secret of the internet is that all this distraction and interruption is immensely profitable. Web companies like to <WSD>boast</WSD> about "creating compelling content", or offering services that let you "stay up to date with what your friends are doing",...and so on. But the real way to build a successful online business is to be better than your rivals at undermining people's control of their own attention. 
Meaning of the word marked with <WSD> tags:  To speak of with pride, vanity, or exultation, with a view to self-commendation; to extol.