Sentence:  Rather , it is typical of the thousands of quacks who use phony therapeutic devices to fatten themselves on the miseries of hundreds of thousands of Americans by robbing them of millions of dollars and <WSD>luring</WSD> them away from legitimate , ethical medical treatment of serious diseases . 
Meaning of the word marked with <WSD> tags:  provoke someone to do something through (often false or exaggerated) promises or persuasion