Sentence:  The finished - and drastically cut - product would begin with a hazy longshot of Joyce entering the suds , then bursting above the pool 's surface clad in layers of lavender lather , and I had a hunch this item was going to sell tons and tons of soap ; <WSD>even</WSD> to clean men and boys . 
Meaning of the word marked with <WSD> tags:  used as an intensive especially to indicate something unexpected