Sentence:  A Quick Tour of the Big Seven I've organized this book by traits, devoting a single chapter to each of the seven chief traits that compose the good self/bad self. I end the book with an appendix dedicated to the art of apology, which you'll learn can be one of the most important elements in preserving <WSD>your good self</WSD>, and your reputation. 
Meaning of the word marked with <WSD> tags:  (self); The good aspect of yourself or your reputation.