Sentence:  The great ultimate ends of religion have served as magnificent beacon lights that <WSD>lured</WSD> people toward them with an almost irresistible force , mobilizing energies and inducing sacrifices ; for example , the Crusades , mission efforts , just wars . 
Meaning of the word marked with <WSD> tags:  provoke someone to do something through (often false or exaggerated) promises or persuasion