Sentence:  Most publicized is the Italian firm, Bulgari jewellery, who commissioned Fay Weldon, in 2001, to write what became "The Bulgari Connection" (in the circumstances, a wonderfully wry, <WSD>Ludlumesque</WSD>, title). 
Meaning of the word marked with <WSD> tags:  Titled in the style of Robert Ludlum's novels, typically consisting of "The", followed by a proper noun used attributively, then an understated common noun.