Sentence:  The dirty secret of the internet is that all this distraction and interruption is immensely profitable. Web companies like to boast aboutnb..., or offering services that let you..."share the things you love with the world" and so on. But the real way to build a successful online business is to be better than your rivals at undermining <WSD>people</WSD>'s control of their own attention.head 
Meaning of the word marked with <WSD> tags:  The mass of a community as distinguished from a special class (elite); the commonalty; the populace; the vulgar; the common crowd; the citizens.