Sentence:  Passing through Manningham, whether on foot or by car, there is one aspect of the streetscape that would signal that you are in an area that is, in British terms, 'multi-ethnic', and that is the <WSD>signage</WSD> above the shops. [...] [T]here is also specific <WSD>signage</WSD> signalling the Muslim nature of some of the properties. <WSD>Signage</WSD>, pointing out that this is a Muslim bookshop or that this is a "halal" butcher, indicates the religious identities that are the primary target of these shops. 
Meaning of the word marked with <WSD> tags:  Signs, particularly those imparting commercial, directional, or road traffic information, taken collectively.