Sentence:  The company has built its business on the motto “everything is a recommendation”—the company likes to brag that it tailors every aspect of its interface for each individual user. It's a <WSD>playbook</WSD> the company perfected with House of Cards, which was a tremendous gamble for the business of television when Netflix launched the show in 2013. 
Meaning of the word marked with <WSD> tags:  A set of commonly employed tactics and strategies.