Sentence:  Finance is seldom romantic. But the idea of peer-to-peer lending comes close. This is an industry that brings together individual savers and lenders on online platforms. Those that want to borrow are matched with those that want to <WSD>lend</WSD>. 
Meaning of the word marked with <WSD> tags:  To allow to be used by someone temporarily, on condition that it or its equivalent will be returned.