Sentence:  Still, the movie manages to locate some gentle satire in our culture's love-hate relationship with the internet. At one point, Ralph must attain a certain level of <WSD>viral</WSD> popularity, assisted by the BuzzFeed-esque content guru Yesss (Taraji P. Henson), and the movie is savvy about how accidental spikes in fame can turn into cynical algorithm manipulation. 
Meaning of the word marked with <WSD> tags:  Spread by word of mouth, with minimal intervention in order to create buzz and interest.