Sentence:  So, the term craft is now tainted. It's association with weird beer imbibed by stuck up people is going to be hard one to shake. Anyone with that connection in their mind is instantly going to shut down when the <WSD>c-word</WSD> is mentioned. 
Meaning of the word marked with <WSD> tags:  Any word beginning with "c" that is not normally taboo but is considered (often humorously) to be so in the given context, like "clitoris" or "cancer".