Sentence:  As the "over-the-counterculture'" has grown, as once cutting-edge alternative styles and products have become "<WSD>mallternative</WSD>," Newbury Comics has benefited from the market moving in its direction. Black leather biker jackets, body piercings, tattoos, and jarring hairstyles, which once could shock the counterculturally challenged, today are part of a lifestyle choice that barely raises eyebrows. 
Meaning of the word marked with <WSD> tags:  Any style or genre that is ostensibly counterculture or alternative, but actually mainstream enough to be encountered at a mall, or among the type of people who frequent a mall.