Young Women's Misinformation Concerning IT Careers: Exchanging One Negative Image for Another
Authors: Donna M. Grant; Linda V. Knight; Theresa A. Steinbach
Year: 2007

Introduction Goal of the Research Numerous researchers have indicated that a particular piece of misinformation, the perception of Information Technology (IT) professionals as being geeks and loners, may be one of many explanations for the under-representation of women in Information Technology. In particular, Jepson and Perl (2002) identified a nerdy image of IT people as one of six reasons that girls do not choose IT careers. Hazzan and Levy (2006) identified a "geeky" and loner image as one of three factors discouraging women from IT careers, positing that women are more likely to be interested in careers involving more interaction with people. Margolis and Fisher (2002) suggested that women are more likely to be affected by the geek stereotype than men are, and thus, when women do not experience an intense obsession with computers, they are more likely to contemplate whether they really belong in the IT field. Eglash (2002) described the geek identity as not only a gender but also a race concern that acts as a gatekeeper and paradox in the participation of science and technology as it potentially hinders diversity. The purpose of this research was to determine if girls in the United States, ages sixteen through eighteen, at the age when they are making university and career choices, do indeed view IT professionals in this negative way. Significance of the Issue The geek/loner issue is important for multiple reasons. The predicted growth of IT jobs in the United States (Hecker, 2005), the shortage of IT professionals (McGee, 2005), and the under-representation of women in the IT field have raised serious concern regarding the US technology workforce in the 21st century (Camp, 1997; Grant, Knight, & Steinbach, 2006; Holzer, 2006; Lazowska, 2002; Sanders, 2005). According to the employment outlook for 2004-2014 by the Bureau of Labor and Statistics (Hecker, 2005), computer and mathematical science occupations are projected to increase 30.7 percent, an additional 967,000 jobs. Of the 30 fastest-growing occupations during this time, six are in computer-related disciplines: network systems and data communications analysts, computer application software engineers, computer systems software engineers, network and computer systems administrators, database administrators, and computer systems analysts. A 2005 study by the Society for Information Management (cited in McGee, 2005) lists critical shortages in IT project management and "business domain" experts for 2005-2008. McGee (2005) cites two reasons for the shortage of IT professionals. A 10 percent decline from 10 or 15 years ago in the number of students majoring in technology-related degrees has been estimated. Some universities report upwards of a 50 percent decrease in enrollment in these degrees. As baby-boomer professionals begin retiring, an expertise shortage will exacerbate the situation. There has been an 18.5 percent decline in the percentage of women in the IT workforce since 1996 (Information Technology Association of America, 2005). Women composed 32.4 percent of the total IT workforce in 2004. A third of these women are in administrative occupations such as "data entry keyer" and "computer operator." If these administrative occupations are removed from the calculations, women IT professionals and managers fall to 24.9 percent, virtually the same percentage as in 2002. Over the past two decades, the number of young women in the US pursuing careers in Computer and Information Sciences (CIS) has significantly decreased. The National Center of Educational Statistics (2005) reported that in 1984, 32,439 undergraduate students received bachelor's degrees in CIS. Men represented 20,416 of the total (63 percent), while women were 12,023 (37 percent). However, in 2004, 59,488 students received their bachelor's degrees in CIS of which 44,585 (75 percent) were men and 14,903 (25 percent) were women. Thus, the percentage of CIS majors who are female has dropped from 37 percent in 1984 to just 25 percent in 2004. …