Context: CREATE TABLE table_name_96 (money_requested__ INTEGER, first_aired VARCHAR, company_or_product_name VARCHAR)
Question: What is the average money requested in the episode first aired on 18 January 2005 by the company/product name IV Cam
Answer: SELECT AVG(money_requested__) AS £_ FROM table_name_96 WHERE first_aired = "18 january 2005" AND company_or_product_name = "iv cam"