Title: British Airways ethnic liveries
Content: British Airways ethnic liveries In 1997 British Airways (BA) adopted a new livery. One part of this was a newly stylised version of the British Airways "Speedbird" logo, but the major change was the introduction of tail-fin art. Also known as the Utopia or world image tailfins, they used art and designs from international artists and other sources to represent countries on BA's route network. The signature of the artist was carried near the design on the tail. The new corporate logo was created by the London-based design agency Newell and Sorrell, who also oversaw the implementation of the tailfin

Title: British Airways
Content: the exception was the Concorde fleet, which would have a new tailfin design based on a stylised, fluttering Union flag. What became known as the "ethnic images" included Delftware or Chinese calligraphy, related to countries on the company's network of routes. This was reported to have caused problems with air traffic control: previously controllers had been able to tell pilots to follow a BA plane, but they were now harder to visually identify. Several people spoke out against the change, including the former Prime Minister Margaret Thatcher, who famously covered the tail of a model 747 at an event with

Title: British Airways
Content: aeroplanes carried a Union Jack scheme painted on their tail fins. The original tail scheme was changed in 1984 as part of a new livery designed by Landor Associates. In 1997, there was a controversial change from the use of the former British Airways branding (which incorporated stylised elements of the Union Jack) to a new livery which was intended mainly to reflect the diversity of places served by the airline – so-called "World Images". This involved a range of different designs appearing on tailfins and elsewhere, although the bodies of all the planes would use the corporate colours consistently;

Title: History of British Airways
Content: of the partnership with USAir as well. In 1997, Ayling dropped BA's traditional Union Flag tailfin livery in favour of world design tailfins, in an effort to change the airline's image to be more cosmopolitan; several members of the senior management had expressed negative opinions of nationalism within the company. This move quickly came under fire by the media for making hundreds of employees redundant while squandering money on expensive rebranding. Several influential figures, such as former Prime Minister Margaret Thatcher, spoke out against abandoning the Union Flag scheme and BA turning its back on the nation. British Airways' long-time

Title: British Airways ethnic liveries
Content: Under service with Qantas, the British Airways titles were removed and replaced with Qantas' own, but the remainder of the livery was left unchanged. Finally in May 2001 the new Chief Executive, Rod Eddington, announced the entire fleet would receive the new Union flag livery. Eddington argued that while an attempt to increase the airline's appeal was not a bad thing, the exercise hurt the image of the carrier among its core customers — those that are attracted by the British identity, which the ethnic tailfins diluted somewhat. British Airways ethnic liveries In 1997 British Airways (BA) adopted a new

Question: In 1997 which airline replaced the flag on its tail fin with ethnic designs from around the world?
Answer: British Airways