Title: Dan Rather
Content: and Managing Editor of "The" "CBS Evening News". Rather assumed the position upon Cronkite's retirement, making his first broadcast on March 9, 1981. From the beginning of his tenure, it was clear that Rather had a significantly different style of reporting the news. In contrast to the avuncular Cronkite, who ended his newscast with "That's the way it is", Rather searched to find a broadcast ending more suitable to his tastes. For one week in September 1986, with CBS the target of potentially hostile new ownership, Rather tried ending his broadcasts with the word "courage" and was roundly ridiculed for

Title: Walter Cronkite
Content: of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like." He was the lead broadcaster of the network's coverage of the 1960 Winter Olympics, the first-ever time such an event was televised in the United States. He replaced Jim McKay, who had suffered a mental breakdown. On April 16, 1962, Cronkite succeeded Douglas Edwards as anchorman of the CBS's nightly feature newscast, tentatively renamed "Walter Cronkite with the News", but later the "CBS Evening

Title: Arnold Zenker
Content: Artists left the network without an immediate substitute. For 13 days, Zenker delivered the "CBS Evening News", telling viewers that he was "sitting in for Walter Cronkite". After the strike ended, Cronkite returned on April 11, 1967, and opened with the words, "Good evening. This is Walter Cronkite, sitting in for Arnold Zenker. It's good to be back." Once the strike ended Zenker returned to his former post. After that he went on to host a variety of television and radio shows in Boston and Baltimore and worked at one time in labor relations at ABC. Zenker founded the company

Title: Walter Cronkite
Content: dispatch Cronkite to the CBS Radio Network booth to report the events and play the audio over the television airwaves while the crew worked on the camera to see if they could get it set up quicker. Meanwhile, CBS was ten minutes into its live broadcast of the soap opera "As the World Turns (ATWT)", which had begun at the very minute of the shooting. A "CBS News Bulletin" bumper slide abruptly broke into the broadcast at 1:40 pm EST. Over the slide, Cronkite began reading what would be the first of three audio-only bulletins that were filed in the

Title: Walter Cronkite
Content: News" on September 2, 1963, when the show was expanded from 15 to 30 minutes, making Cronkite the anchor of American network television's first nightly half-hour news program. Cronkite's tenure as anchor of the "CBS Evening News" made him an icon in television news. During the early part of his tenure anchoring the "CBS Evening News", Cronkite competed against NBC's anchor team of Chet Huntley and David Brinkley, who anchored the "Huntley-Brinkley Report". For much of the 1960s, the "Huntley-Brinkley Report" had more viewers than Cronkite's broadcast. A key moment for Cronkite came during his coverage of John F. Kennedy's

Question: What was CBS TV news broadcaster Walter Cronkite's stock closing phrase?
Answer: And that's the way it is