Title: Breakfast cereal
Content: he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post, a salesman who was admitted to Kellogg's sanitarium as

Title: Kellogg's
Content: launched the Battle Creek Toasted Corn Flake Company on February 19, 1906. Convincing his brother to relinquish Sanitas's rights to the product, Will's company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Toasted Corn Flake Company in 1909, taking on the current name of the Kellogg Company in 1922. In 1930, the Kellogg Company announced that most of its factories would shift towards 30-hour work weeks, from the usual 40. W.K. Kellogg stated that he did this so that an additional shift of workers would be employed in an effort to support people

Title: Corn flakes
Content: to any woman who winked at her grocer. To increase sales, in 1909 he added a special offer, the "Funny Jungleland Moving Pictures Booklet", which was made available to anyone who bought two boxes of the cereal. This same premium was offered for 22 years. At the same time, Kellogg also began experimenting with new grain cereals to expand his product line. Rice Krispies, his next great hit, first went on sale in 1928. There have been many mascots of Kellogg's Cornflakes. The most popular one is a green rooster named Cornelius "Corny" Rooster, which has been the mascot since

Title: Howard Markel
Content: what we would today call “wellness and well-being," essentially paved the way for longer and healthier lives though prevention, healthy diets and exercise. His brother Will Kellogg, who co-invented corn flakes with John, quickly saw that the cereal would see far more briskly to healthy Americans when compared to only those who were ill with digestive complaints. In 1906, he founded what became the Kellogg’s cereal company. The book also explores the changing landscape of medicine, diet, religion, science, food manufacturing, advertising and marketing in the years after the Civil War to the post-World War II era. Along the way,

Title: John Harvey Kellogg
Content: problems with James Caleb Jackson who already sold a wheat cereal under that name. In 1881, under threat of a lawsuit by Jackson, Kellogg changed the Sanitarium cereal's name to "Granola". It was used initially by patients at the Sanitarium, but slowly began to build up a following among former patients. In 1890, John formed the Sanitas Food Company to develop and market food products. The Kelloggs are best known for the invention of the famous breakfast cereal corn flakes. The development of the flaked cereal in 1894 has been variously described by those involved: Ella Eaton Kellogg, John Harvey

Question: Where was William Kellogg working when he decided to sell cornflakes?
Answer: Hospital