Title: Guinness
Content: Registration Act of 1875. It faces right instead of left, and so can be distinguished from the Irish coat of arms. Since the 1930s, in the face of falling sales, Guinness has had a long history of marketing campaigns, from television advertisements to beer mats and posters. Before then, Guinness had almost no advertising, instead allowing for word of mouth to sell the product. Guinness' iconic stature is partly due to its advertising. The most notable and recognisable series of advertisements was created by S.H. Benson's advertising, primarily drawn by the artist John Gilroy, in the 1930s and 1940s. Benson

Title: Michael Edward Ash
Content: to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic 'surge'. Ultimately called the "easy serve system," in late 1959 it began to replace the old "high and low" taps used in Ireland, before spreading to Great Britain and beyond beginning in the 1960s. At a board meeting on 9 December 1959, Benjamin Guinness (then Viscount Elveden) reported that: The invention, which made for a smoother, less characterful beer, was not without controversy, and for years a minority of Irish drinkers complained about the

Title: Guinness
Content: the "Irish Independent", "It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s." Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more "drinkable". The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986. This

Title: Guinness
Content: to the London stock exchange denying the report. Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish

Title: Guinness
Content: sales decline. "The Guardian" described the management of the brand: In the late 1980s and early 1990s, in the UK, there was a series of "darkly" humorous adverts, featuring actor Rutger Hauer, with the theme "Pure Genius", extolling its qualities in brewing and target market. The 1994–1995 "Anticipation" campaign, featuring actor Joe McKinney dancing to "Guaglione" by Perez Prado while his pint settled, became a legend in Ireland and put the song to number one in the charts for several weeks. The advertisement was also popular in the UK where the song reached number two. In 2000, Guinness' 1999 advertisement

Question: What did Guinness adopt as its trademark in the 60s?
Answer: Harp