Case T-118/00

Procter & Gamble Company

v

Office for Harmonisation in the Internal Market (Trade Marks and Designs) (OHIM)

‛Community trade mark — Shape of a product for washing machines or dishwashers — Three-dimensional mark — Absolute ground for refusal — Article 7(1)(b) of Regulation (EC) No 40/94’

Judgment of the Court of First Instance (Second Chamber), 19 September 2001 II-2735

Summary of the Judgment

Community trade mark — Definition and acquisition of the Community trade mark — Absolute grounds for refusal — Signs devoid of any distinctive character — Three-dimensional mark — Square tablet with slightly rounded edges and corners, comprising two layers, one white with green speckles and the other pale green, for washing machine or dishwasher products

Community trade mark — Definition and acquisition of the Community trade mark — Absolute grounds for refusal — Signs devoid of any distinctive character — Features of a three-dimensional mark suggesting certain of the product's qualities without being descriptive — Effect on the assessment of distinctive character

Community trade mark — Definition and acquisition of the Community trade mark — Absolute grounds for refusal — Signs devoid of any distinctive character — Three-dimensional mark consisting of the shape and colour of the product — Distinctive character — Criteria by reference to which such character assessed

An action brought under Article 63 of Regulation No 40/94 on the Community trade mark is not admissible unless the applicant has an interest in seeing the contested measure annulled. Such an interest exists only if annulment of the measure is of itself capable of having legal consequences. (see para. 12)

It is clear from Article 4 of Regulation No 40/94 on the Community trade mark that both a product's shape and its colours fall among the signs which may constitute a Community trade mark. However, the fact that a category of signs is, in general, capable of constituting a trade mark does not mean that signs belonging to that category necessarily have distinctive character for the purposes of Article 7(1 )(b) of Regulation No 40/94 in relation to a specific product or service. (see para. 52)

Article 7(1)(b) of Regulation No 40/94 on the Community trade mark does not distinguish between different categories of trade marks. The criteria for assessing the distinctive character of three-dimensional trade marks consisting of the shape of the product itself are therefore no different from those applicable to other categories of trade marks. Nevertheless, when those criteria are applied, account must be taken of the fact that the perception of the relevant section of the public is not necessarily the same in relation to a three-dimensional mark consisting of the shape and the colours of the product itself as it is in relation to a word mark, a figurative mark or a three-dimensional mark not consisting of the shape of the product. Whilst the public is used to recognising the latter marks instantly as signs identifying the product, this is not necessarily so where the sign is indistinguishable from the appearance of the product itself. (see paras 55-56)

It does not follow from the fact that the features of a three-dimensional mark suggest certain of the product's qualities without, however, being capable of being considered a descriptive indication in terms of Article 7(1 )(c) of Regulation No 40/94 on the Community trade mark that those features necessarily confer a distinctive character on the mark. Where the target sector of the public sees the presence of those features as a suggestion that the product has certain qualities, and not as an indication of its origin, there is no distinctive character. (see para. 61)