Action brought on 26 November 2021 — Beauty Biosciences v EUIPO — Société de Recherche Cosmétique (BIO-BEAUTÉ)

(Case T-750/21)

(2022/C 51/47)

Language of the case: English

Parties

Applicant: Beauty Biosciences LLC (Dallas, Texas, United States) (represented by: D. Mărginean, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Other party to the proceedings before the Board of Appeal: Société de Recherche Cosmétique SARL (Luxembourg, Luxembourg)

Details of the proceedings before EUIPO

Proprietor of the trade mark at issue: Other party to the proceedings before the Board of Appeal

Trade mark at issue: European Union word mark BIO-BEAUTÉ — European Union trade mark No 13 609 631

Procedure before EUIPO: Cancellation proceedings

Contested decision: Decision of the Fourth Board of Appeal of EUIPO of 28 September 2021 in Joined Cases R 1871/2020-4 and R 1891/2020-4.

Form of order sought

The applicant claims that the Court should:

— partly annul the contested decision in the sense of declaring the contested trademark invalid for the goods in Class 3: ‘dentifrices; essential oils; perfumes, toilet water, eau de cologne; incense; perfume water’;

— partly annul the contested decision in the sense of declaring the contested trademark invalid for the goods in Class 3: ‘Cosmetics; body deodorants; Extracts of plant for cosmetic purposes; Soaps, cleansing milk; Cosmetic creams, gels, milks, lotions, masks, pomades, powders, serums and preparations for skin care; Anti-wrinkle preparations; Cosmetic preparations for lip care; Sun-tanning preparations (cosmetics), after-sun preparations (cosmetics); Cosmetic preparations for slimming purposes; Depilatories; Hair products (hair and scalp care preparations); Baths (Cosmetic preparations for -); Make-up and make up removing preparations; Preparations for shaving and after-shave preparations’;

— alter the contested decision it in the sense of declaring the contested trademark invalid for the goods in Class 3: ‘dentifrices; essential oils; perfumes, toilet water, eau de cologne; incense; perfume water’;

— alter the contested decision and alter it in the sense of declaring the contested trademark invalid for the goods in Class 3: ‘Cosmetics; body deodorants; Extracts of plant for cosmetic purposes; Soaps, cleansing milk; Cosmetic creams, gels, milks, lotions, masks, pomades, powders, serums and preparations for skin care; Antiwrinkle preparations; Cosmetic preparations for lip care; Sun-tanning preparations (cosmetics), after-sun preparations (cosmetics); Cosmetic preparations for slimming purposes; Depilatories; Hair products (hair and scalp care preparations); Baths (Cosmetic preparations for -); Make-up and make up removing preparations; Preparations for shaving and after-shave preparations’;

— order Société de Recherche Cosmétique S.A.R.L. to pay the costs incurred by Beauty Biosciences LLC in the present action, in the proceedings before the Board of Appeals and in the proceedings before the Cancellation Division.

Pleas in law

— Infringement of Article 59(1)(a) in conjunction with Article 7(1)(c) of Regulation (EU) 2017/1001 of the European Parliament and of the Council as the Board of Appeal wrongly assessed that the EUTM No 13 609 631 BIO-BEAUTÉ is not descriptive in connection to the goods in Class 3 ‘dentifrices; essential oils; perfumes, toilet water, eau de cologne; incense; perfume water’;

— Infringement of Article 59(1)(a) in conjunction with Article 7(1)(b) of Regulation (EU) 2017/1001 of the European Parliament and of the Council as the Board of Appeal wrongly assessed that the EUTM No 13 609 631 BIO-BEAUTÉ does not lack distinctive character in connection to the goods in Class 3 ‘dentifrices; essential oils; perfumes, toilet water, eau de cologne; incense; perfume water’;