Keywords

Summary



Keywords

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1. Freedom to provide services - Treaty provisions - Scope - Limits

(EEC Treaty, Arts 56 and 59)

2. Freedom to provide services - Restrictions - Limitation of the re-transmission of advertising contained in radio or television programmes broadcast from other Member States

(EEC Treaty, Art. 59)

3. Freedom to provide services - Restrictions - Justified by reasons relating to the general interest - Cultural policy - Permissibility - Conditions

(EEC Treaty, Art. 59)

4. Freedom to provide services - Restrictions - Conditions affecting the structure of foreign broadcasting organizations operating in the audio-visual sector - Justification based on reasons relating to the general interest - None

(EEC Treaty, Art. 59)

5. Freedom to provide services - Restrictions - Limitation of the re-transmission of advertising contained in radio or television programmes broadcast from other Member States - Justified on grounds relating to the general interest - Conditions

(EEC Treaty, Art. 59)

Summary

1. The abolition of restrictions on freedom to provide services within the Community referred to in the first paragraph of Article 59 of the Treaty entails, in the first place, the abolition of any discrimination against a person providing services on account of his nationality or the fact that he is established in a Member State other than that in which the service is to be provided.

National rules which are not applicable to services without discrimination as regards their origin are compatible with Community law only if they can be brought within an express derogation, such as that contained in Article 56 of the Treaty, which may not be invoked in order to pursue objectives of an economic nature.

In the absence of harmonization of the rules applicable to services, or even a system of equivalence, restrictions on the freedom to provide services may arise in the second place as a result of the application of national provisions which affect any person established in the national territory to persons providing services established in the territory of another Member State who already have to satisfy the requirements of that State' s legislation. Such restrictions come within the scope of Article 59 if the application of the national legislation to foreign persons providing services is not justified by overriding reasons relating to the general interest or if the requirements embodied in that legislation are already satisfied by the rules imposed on those persons in the Member State in which they are established.

Lastly, the application of national provisions to providers of services established in other Member States must be such as to guarantee the achievement of the intended aim and not go beyond that which is necessary in order to achieve it. Therefore it must not be possible to achieve the same result by less restrictive rules.

2. Conditions imposed by a Member State on the transmission by operators of cable networks established in its territory of radio or television programmes containing advertisements specifically intended for the public in that State broadcast by a broadcasting body established in the territory of another Member State, which relate both to the structure of such bodies and to the advertising contained in the programmes, constitute restrictions on the freedom to provide services covered by Article 59 of the Treaty.

3. A cultural policy with the aim of safeguarding the freedom of expression of the various (in particular, social, cultural, religious and philosophical) components of a Member State may constitute an overriding requirement relating to the general interest which justifies a restriction on freedom to provide services.

4. Conditions affecting the structure of foreign organizations operating in the audio-visual sector cannot be regarded as being objectively necessary in order to safeguard the general interest in maintaining a national radio and television system which secures pluralism.

5. Restrictions on the broadcasting of advertisements may be imposed for an aim relating to the general interest, namely protection of consumers from excessive advertising or, in the context of a cultural policy, maintaining a certain level of programme quality. However, if such restrictions affect only advertising intended specifically for the public in the Member State in question, they are not justified by overriding reasons relating to the general interest, since they are designed to restrict the competition to which a national body with a monopoly over the broadcasting of such advertising may be exposed from foreign operators.