ARCHIVESHISTORIQUES
DELACOMMISSION
COLLECTION RELIEEDES
DOCUMENTS "COM"
COM(82)371
Vol.1982/0130

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COMMISSION OFTHEEUROPEAN COMMUNITIES
COM(82)371 final
Brussels.10June1982
GENERALBUDGETFOR1982
SECTIONIII-COMMISSION
TRANSFEROFAPPROPRIATIONS No17/82
(Non–compulsoryexpenditure )
FROMCHAPTERB-101-CONTINGENCY RESERVE
TOCHAPTERA-27-EXPENDITURE ONPUBLISHING ANDINFORMATION
ArticleA-272-Expenditure onthedissemination ofinformation
andonparticipation inpublicevents
ItemA-2722-Currentaffairsfilmsfordevelopingcountries
156000ECU
TheFinancialControllerapprovedthisproposalon11May1982in
accordancewithArticle21(4)oftheFinancialRegulationandcertified
thattheappropriations wereavailable.
t
,1r-.-..v-"-,...... ,/V--/
COM (82)371 final

GROUNDS
1)BACKCROUND
1.1 In1970 theUnited Kingdom decided .forfinancial reasons ,tostop
producing anddistributing itsnews magazine "News Pictorial ".
TheSecretary ofState forForeign andCommonwealth Affairs then
suggested totheCommission that ittake charge ofthemagazine .
1.2 Theidea was toreplace itwith aEuropean newsreel forcinema and
television inthedeveloping countries .Thecontent ,featuring
history ,science ,culture andartinEurope ,would reflect ,through
current political ,economic andcultural affairs ,thedevelopment
.ofcooperation "between theCommunity andthedeveloping countries .
Thethree versions inEnglish ,French andArabic would "beproduced
andedited bytheCommission from news film supplied bytheMember
States andtheCommission itself ,each providing what itcould ,
lc,3 After discussion andapproval bysenior Member States' officials
theproject wasadopted bytheCommission inJune 1977 fora
six-month trial period .Onthestrength oftheresults ofasurvey
among Commission representatives inthecountries concerned ,the
Commission decided ,with theCouncil 'sassent ,tocontinue the
exercise ,thus creating thenewsreel "Europe Pictorial ",
1.4 Theoperation developed normally "until December 1980when the
Council ,after cutting 200000ECU from theappropriation for
Europe Pictorial ,obliged ,theCommission torevise itsprogramme
for 1981 .
1.5 Production wasimmediately adapted tothefunds available ,but at
the cost ofapartial suspension ofthe contract ,between the
Commission and thecompany producing themagazine :theArabic
version was dropped ;thelength ofthenewsreel was cutby15
thenumber ofcountries served by19%andthenumber ofcopies
circulated by53/£«
1.6 Acareful appraisal was subsequently made oftheresults ofthe
survey oneffectiveness fortheyear I98O ,theimpact ofthecut
inappropriations for1981 andthebudgetary situation for1982 ,
attheendofwhich theCommission agreed ,on31July 1981 that the
operation should continue initspresent form ,theoriginal
circulation should bepartially restored andthe contents further
improve :"!;provided that additional budgetary funds could beobtained !.
1.7 Thepurpose ofthis request foratransfer o?156000ECUrepresent t;
theadditional suraneeded tomeet the obligations deriving from the
reinstatement oftheoriginal provisions ofthecontract ,i.e *a
total of848000ECU .

-2-
1.8Itisimpossibletoobtainanidealofthesizeofthebudget
requiredforthisoperationwithouttakingintoaccountthe
nationalfunds(some400000ECU)invested "byalltheMemberStates
togetherinsupplyingthefilmedfootagemakingupaboutQOjiof
thecontentsofthemagazine.
2)CIRCULATION
2.1Circulation ,whichhadsteadilyincreasedsincethemagazinewas
firstproduced,hadto"bereconsidered whentheappropriations
werecut,asthetablebelowshows.
2.2Circulation since1977'
YearFrequencyof Number Numberofcountries
issue ofcopies _,* ACPOtherTota
1977Weekly 126 262046
1978Weekly 136 352156
1979Weekly 172. 442569
1980Weekly 166 442064
JWeekly 35 167221981)Fortnightly 120 39544n
)Averageperweek 77*5 421052
^"Somecountriestakebothweeklyandfortnightlyissues.
2.3Inaddition,somethirtyCommunityfeatureswerecirculatedeach
yearinothercircuitsunderagreements madewiththeInternational
NewsreelandNewsFilmAssociation ,whichnumbers34newsreel
producersthroughouttheworld,andwiththetelevision newsagency
Visnews,whichservessome200stationsinahundredcountries,and
alsobymeansofco–productions withdifferentassociatessuchas
theItalianRadioandTelevisionCorporation (Serviziesteri),
EuropeanTelevisionServicesoftheFederalRepublicofGermany,
andothers.
2.4Butthesixrequestsreceivedin1981foraregularsupplyofatotal
ofsomethirtyweeklycopiescouldnotbemet.
3)EDITORIALCONTENT
3.1Editorialresponsibility lieswiththeCommissiondepartments.An
enlargedEditorialCommitteemadeupofrepresentatives ofthe
Council'sInformation Groupmeetsperiodically tocoordinatethe
supplyofnationalmaterialandmonitordevelopment ofthemagazine.Number Numberofcountries
ofcopiesACPOtherTotal
126 262046
136 352156
172 442569
166 442064
35 16722
120 39544177.5 4210521

-3»
3.2 Each week the seven-minute edition -down tosixminutes since
19Si-usually covers three subjects ,thus making between 120
and150subjects ayear .InI978 longer features (tenminutes )
were introduced .These allow more detailed individual treatment
ofthemes such asthedifferent countries oftheCommunity ,the
European Parliament ,theLome Convention ,theUNDrinking Water
andSanitation Decade ,and soon.Certain subjects arecovered
inco–productions ,theMember States providing material atthe
Commission 'srequest .
3o3 Thecontent ofthemagazine ranges over many different sectors ,
which canbegrouped under four headings :political ,technological ,
social andmiscellaneous ,which canillustrate theactivities of
themember countries ,theties between them andthelinks with the
developing countries ,,Wide coverage isgiven totheaction of
theEuropean institutions –theCommission ,theCouncil and
Parliament -;mdtotheCommunity 'smain projects andactivities
connected with development aid .
3®4 More specifically ,Europe Pictorial features national activities ,
aidtovarious sectors from themember countries ,theEDP ,the
EIB 3,ndnon-governmental organizations ,aswell asadvanced
techniques highlighting European potential inkeyareas ofthe
economy .
3.5 Visits byleading figures ,consultative assemblies ,thesigning of
agreements andachievements infields asdiverse asagriculture ,
fisheries ,science ,energy ,food aidandthe environment make up
thebulk ofthe subjects ,while cultural features and entertainment
provide light relief andvariety inamagazine ,half ofwhich
deals with cooperation between theCommunity andtheThird World ,
asshown bythetable below®
3o6 Editorial since 1977 (innumber ofsubjects );
Themes 1977 19781979 I98O1981
(sixmonths )
Political 17 35 23 23 23
Technological 34 57 5360 57
Social 11 14 17 25 14
Miscellaneous 33 52 43 37 38
Special features 0 26 5 5
Total 95 160142150132
Co-productions 0 0 2 7 3
3„7 Europe Pictorial thus satisfies thecuriosity andslakes thethirst
forinformation inthedeveloping countries® And asasource of
"cross –fertilization "–very much appreciated according tothe
surveys made –itenables everyone tolearn something about his
neighbours®

-4-
3.8Toanalbeit small ,butnevertheless tangible degree ,themagazine
also follows therecommendations ofUNESCO onthenewdesign for
information byshowing that Europeans areclosely watching events ,
problems ,activities orshows connected with thedeveloping countries .
4)ASSESSMENT OFEFFECTIVENESS
4.1 Since Europe Pictorial waslaunched ^four regular surveys ,thelast
covering 198O ,have been made ontheuseofthemagazine andtheinterest
4„2 Theresults indicate that cinemas aresystematically screening the
magazine .Therate ofutilization bytelevision networks shows much
wider fluctuations ,since itunfortunately depends onthefinal decision
ofoneprogramme producer .
4.3 Though interest varies from onecountry toanother ,theoverwhelming
majority ofusers saythey arevery satisfied ,anopinion confirmed
bytherequests forextra copies received during theyear .For some
people Europe Pictorial performs anessential information andeducation
function .Forothers ,ithastaken aplace coveted bytheeastern
bloc countries ,and ,forafew ,itistheonly available source of
information .
4<,4Intheir replies tothequestionnaires theCommission representatives
also stressed theeducational role ofthemagazine ..Requests for
information onaparticular technique described inEurope Pictorial
have been received back inBrussels ,thus confirming thepositive .
results ofthesurveys .
4®5The twooperations –cinema andtelevision –have also been assessed
onthebasis of"contacts made ",meaning thenumber oftimes that ,
in198O ?themagazine wasseen andmemorized byaudiences andviewers »
Thefigures ,summarized below ,were determined bytaking into account
theactual rates ofutilization disclosed bythesurvey andtherates
ofmemorization applicable toEurope –probably lower than those in
thedeveloping countries .Thesocio-professional category "managerial
staff andelite "isalso segregated inthesummary below .
4.6 Audience ofEurope Pictorial in1980aroused
Number of Cinema TV
(millions )Total
Contacts "managerial
staff and élite " 57 47 104
Contacts "ail
catégories " 221 153 379
Annual audience 296 634 930

-5-
5)funds
5„1Th8fundsrequiredtoproducethemagazinewerefixed,afterthetrial
periodin1977»at725000ECU.'Theywere,reneweduntil1-980withan
allowancetocoverinflationweightingandanextra5$"toensurefurther
development .
5.2Thefinancialpicturesince1977:
Estimated Budget
expenditure appropriations
(ECU) (ECU)
1977Trialperiod
(sixmonths)292000 292000
1978 725000 725000
1979 800000 800000
I98O 892000 892000
1981 1190OOO1 692000
1982a)initial
estimate 1073ooo2 692000
b)minimum
budget 848ooo3
1Includinganincreaseinthecostoffilmandphotographic materials,
whichprovedtobelessthanexpectedwhendeterminingbudgetary
requirements for1982„
2Thisfigureincludedthesumof692000ECUenteredasaprecaution,
andareserveof381000ECU(seedetailsinthepreliminarydraft
ofthe1982budget,Volume7Ajpage283).
^Seedetailsofcalculationin5°4below.
5.3Thefinancialcontributions totheproductionoffootagesuppliedbythe
MemberStates,evaluatedatsome400000ECU,mustbeaddedtothebudget
grantedbythebudgetaryauthorityforanoverallviewoftheoperation
5.4TheminimumbudgetrequiredtoproduceEuropePictorialworksoutas
follows?
1)Contractualobligations ECU
Fixedcosts 209400
Editingcosts 121200
Production(basedoninvitationtotender)387900
2)Noj>'Cont.ractxialbutuoavoidabl®charges
Eeiatedproductioncharges 52200
Filming(ESCsubjects) 40000
TOTAL810700

-6-
ECU
3)Reserveforfluctuations ofECUrates
(roughly4-5$)
4)Minimum "budget
5)Budgetaryallocation–1982
6)Transferrecruested848000
692000
15600037300
6)CONCLUSIONS
6.1ThetransferrequestedfromChapter101toChapterA27(item2722)
amountsto156000ECU.
6.2Thisadditional stunwillservetorevivethecontractualobligations
originallyundertakenbytheCommission.Countingthecontribution
inkindftomtheMemberStatestothisinformationprojectitamountsto12.5$oftheactualbudget.

-7-
APPROPRIATIONS INCHAPTERB-101
AT10MAY1982
ECU
1.Amountenteredin1982budget 5000000
2.Transfersinprogress
toItemA–2721 141000
toItemB-7130 200000
341000
3.Transferauthorized
toItemA-2988 52000
4.Amountavailable 4607000