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COM (74)1463
Vol.1974/0235

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COMMISSION OFTHEEUROPEAN COMMUNITIES
COM(74)1463final
Brussels,13September1974
Proposaifora
CouncilRégulation
onthefinancingofadvertising andpublicitycampaigns
designedtopromotetheconsumption ofmeat
(PresentedbytheCommissiontotheCouncilpursuanttothe
secondparagraphofArticle149oftheEECTreaty)
COMC74)1463final

Explanatory Statement
WithRegulation(EEC)Nr1857/74of16July1974"theCouncilhasadoptedthe
provisionsforanadvertising andpublicitycampaignforbeefandveal.
TakingintoaccountthedecisionsoftheCouncilof15/l6July1974this
measuremustbeenlargedtocoverallprincipalcategoriesofmeatandthe
provisionsofthefinancementofthetotaladvertising andpublicitycampaign
havetobeadopted.
Financialaspects
CertainprovisionsofthisRegulationaredesignedtolaydownthearrangements
forCommunityfinancingofthesemeasures.Themeasuresprovidedforinthis
proposalconstitutemarketinterventions withinthemeaningofArticle3(l)
ofRegulation(EEC)No729/70andarechargeable -to.theEAGGFGuaranteeSection.
WhilethisRegulationleavesittotheMemberStatetodeterminehowtoset
aboutthenatter,itisnevertheless necessarynotonlytorestrictthe
Community'sshareinthefinancingto50%oftheexpenditureincurredin
connectionwiththecampaigns,butalsotomakeitsubjecttoaceilingof
3millionunitsofaccount,thissumtobeapportioned amongtheMemberStates
inaccordancewiththeproportionwhicheachMemberState'spopulationisto
thetotalcommunitypopulation.TheCommunity'sexpenditureistobefinanced
undertheEAGGFGuaranteeSectionoftheBudgetoftheEuropeanCommunities.

Proposal foraCouncil Regulation onthefinancing
ofadvertising andpublicity campaigns designed to
promote theconsumption ofmeat
(Presented "bytheCommission under Article 149^of
the ;EECTreaty )*
THE COUNCIL OPTHE7UR0PEM COMMUNITIES
Having regard totheTreaty establishing theEuropean Economic Community ,and
inparticular Artiole 43thereof ;
Having regard totheproposal from theCommission ;
Having regard totheOpinion ofthe European Parliament ;
Whereas inasituation intheCommunity markets formeat characterized byan
imbalance between supply anddemand itisappropriate toutilise energy means
capable ofrestoring thenecessary balance ;whereas tothis endCouncil
Regulation (EEC)No1857/74(1 )of16July 1974 onanadvertising andpublicity
campaign forbeef andveal provides already foraction inoneofthesectors
involved ;
Whereas itisappropriate toextend this action totheother type 3ofmeat coming
within thescope ofaoommon ,market organization andtolimit ittothesame
period asthat laid down forbeef andveal ;
Whereas itisnecessary ,inderogation from Artiole 3ofCouncil Regulation
(EEC)NO729/70(2 )of21April 1970 concerning thefinancing oftheCommon
Agricultural Policy ,aslast amended byRegulation (EEC)No2788/72(3 )tolimit
thecontribution bythe European Agricultural Guidance andGuarantee Fund to
50fooftherelevant expenditure ;
Whereas itismoreover appropriate tolimit theCommunity contribution tothe
financing ofthis advertising andpublicity campaign toamaximum of3million
units ofaccount apportioned among theMember States onthebasis oftheratio
between thepopulation ofeach Member State andthetotal Community population ;
(1)0JNO-L 195,18.7.1974 ,p.17
(2)OJNoL94,23.4.1970 ,f*13
(3)OJNoL295 ,30.12.1972 ,p.l
(*)This proposal replaces theproposal foraCouncil Regulation (EEC)concerning
thefinancing ofanadvertising andpublicity campaign forbeef presented to
theCouncil bytheCommission on15July 1974 (Doc.COM(74 )1156 final A).

-3-
Themaximumcontribution laytheFundinrespectofeachMemberState
maynotexceedthefollowingamountss
Belgiujn 116,400u.a.
Denmarlc 59,100u.a,
Germany 708,900u.a,
France 607,800u.a,
Ireland 35,400u.a
Italy 642,000u.a,
Luxembourg 4,200u.a,
Nethcrlands 155,400u.a,
UnitedKingdom 670,800u.a,
Article4
Suchdetailedimplementing rulesasmay"benecessaryshall"beadopted
undertheprocedurelaiddowninArticle13ofRegulation(EEC)Ho729/70.
Article5
ThisRegulationshallenterintoforceonthethirddayfollowingits'
publicationintheOfficialJournaloftheEuropeanCommunities.
ThisRegulationshallbebindinginitsentiretyanddirectlyapplicable
inallMemberStates.
DoneatBrussels,
FortheCouncil

-2-
Whereas theresults ofthemeasures provided forinthis Regulation
should "beexamined "bytheManagement Committee forPigmeat and "bythe
•Management Committee forPoultrymeat andEggs ,eaoh foritsownsector
ofcompetence ,under theprooedures laid down inArticle 24ofCouncil
Regulation Ho121/67/EEC (4)of13June 1967 onthecommon organization
ofthemarket inpigmeat andinArticle 17ofCounoil Regulation No
123/67/EEC (5)of13June 1967 onthecommon organization ofthemarket
inpoultrymeat ;
HAD ADOPTED THIS REGULATION î
Article 1
TheMember States which ,during theperiod 21July 1974 "to20July 1975 *
conduct advertising andpublicity campaigns designed totetter orientate
consumers' choices inrelation tosupply anddemand for "beef andveal ,
pigmeat andpoultrymeat products ,mayapply totheGuarantee Section of
theEuropean Agricultural Guidance andGuarantee Fund forreimbursement ,
subject totheconditions laid down inthisRegulation ,ofupto50$
oftheexpenditure incurred inrespect ofmeasures taken inthis
connection .
Artic.lo2.
1.Contribution laytheFund shall "belimitod toexpenditure resulting
from campaigns
–using means ofpublicity best suited toensure maximum effect ;
-talcing account oftheparticular conditions obtaining with regard
tothemarketing andconsumption ofthemeat ooncerned inthe
different parts oftheCommunity ,
2.Themeasures proposed ortaken shall becommunicated totheCommission
attheearliest possible date .
3.Ontheexpiry ofsixmonths from theentry into force ofthis Regula­
tion ,theresults ofthemeasures herein provided forshall beexamined ^
under theprocedures laiddowninArticles 24ofRegulation Ho121/67/E3C f
and17ofRegulation Ho123/67/EEC.
(4)0JHo117,19.S.1967 ,P.2283/67
(5)0JNo117,19.6.1967 ,p.2301/67