ARCHIVESHISTORIQUES
DELACOMMISSION
COLLECTION RELIEEDES
DOCUMENTS "COM"
COM(80)331
Vol.1980/0120

Disclaimer
Conformément aurèglement(CEE,Euratom)n°354/83duConseildu1erfévrier1983
concernantl'ouvertureaupublicdesarchiveshistoriquesdelaCommunauté économique
européenneetdelaCommunautéeuropéennedel'énergieatomique(JOL43du15.2.1983,
p.1),telquemodifiéparlerèglement(CE,Euratom)n°1700/2003du22septembre2003
(JOL243du27.9.2003,p.1),cedossierestouvertaupublic.Lecaséchéant,lesdocuments
classifiésprésentsdanscedossierontétédéclassifiésconformément àl'article5dudit
règlement.
InaccordancewithCouncilRegulation(EEC,Euratom)No354/83of1February1983
concerningtheopeningtothepublicofthehistoricalarchivesoftheEuropeanEconomic
CommunityandtheEuropeanAtomicEnergyCommunity(OJL43,15.2.1983,p.1),as
amendedbyRegulation(EC,Euratom)No1700/2003of22September2003(OJL243,
27.9.2003,p.1),thisfileisopentothepublic.Wherenecessary,classifieddocumentsinthis
filehavebeendeclassified inconformitywithArticle5oftheaforementioned regulation.
InÜbereinstimmung mitderVerordnung(EWG,Euratom)Nr.354/83desRatesvom1.
Februar1983überdieFreigabederhistorischen ArchivederEuropäischen
Wirtschaftsgemeinschaft undderEuropäischen Atomgemeinschaft (ABI.L43vom15.2.1983,
S.1),geändertdurchdieVerordnung(EG,Euratom)Nr.1700/2003vom22.September2003
(ABI.L243vom27.9.2003,S.1),istdieseDateiderÖffentlichkeitzugänglich.Soweit
erforderlich,wurdendieVerschlusssachen indieserDateiinÜbereinstimmung mitArtikel5
dergenanntenVerordnungfreigegeben.

COMMISSION OFTHEEUROPEAN COMMUNITIES
PROPOSAL FOR ACOUNCIL REGULATION (EEC )
LAYING DOWN GENERAL RULES OFAPPLICATION FOR
CAMPAIGNS AIMED ATPROMOTING THE CONSUMPTION
OFOLIVE OIL INTHE COMMUNITY
(presented bytheCommission totheCouncil )COM (80)331 final
Brussels ,17th June 1980
αο/,<1
1 1 <5*A^\ h -Jte
Y3x x\V
C0M(80 )331 final

EXPLANATORY MEMORANDUM
1.Article11(3)ofRegulation No136/66/EEContheestablishment ofacommonorga­
nizationofthemarketinoilsandfatsprovidesfortheallocationofacertain
percentageoftheconsumptionaidtopublicitycampaignsand,possibly,toother
campaignsaimedatpromotingtheconsumption ofoliveo.iIintheCommunity.•
Forthe1978/79and1979/80marketingyears,theCouncilfixedthispercentage
at6%and4.5%respectively.
•Article .11(4)ofRegulation No-136/66/EECspecifiesthatthegeneralrulesofappli­
cationofthatArticlewillbelaiddownbytheCouncil,actingbyaqualified ma­
jorityonaproposalfromtheCommission.
TheobjectofthisproposalforaRegulationistosubmitfortheCouncil'sappro­
valthosegeneralrulesofapplication,definingtheareasinwhich,intheopinion
oftheCommission,thecampaignstobeundertakenshouldbecarriedoutsoasto
contributeinthemosteffectivemannerpossibletothedesiredupturninconsump­
tion.
Thereis,ontheonehand,„theneedtodisseminateexistinginformation,especially
asregardsthe.variousqualitiesofoliveoiland,ontheother,thesearchfor
newoutletsbymeansofamarketstudyandadvertising andpromotioncampaigns.
Moreover,researchwork,especiallythekindaimedatmakingascientific examina­
tionofthenutritionalaspectsofoliveoil,shouldbeencouraged. _:
,Finally,specialreduced-price salestocertainclassesofconsumerscouldbe
carriedout..''
ThecampaignsspecifiedabovewillbedecidedonbytheCommission,following
consultations withbodiesspecializing inmarketstudiesandadvertisingstudies
aswellaswithresearchinstitutes.Everyyearbefore31OctobertheCommission \
willcommunicatetotheCounciltheprogrammeofcampaignsenvisaged.However,as
regardsspecialsales,thesewillbedecidedoninaccordancewiththe'Management
Committee *procedure. i .
. V.
2.Thisproposalentailsnofinancialeffectinitself.Atthetimeofthecommunica­
tiontotheCounciloftheprogrammeofcampaignsenvisaged,theCommissionwill
statetheamountavailableasaresultofdeductionsfromconsumptionaid,aswell
asthedistribution oftheamountsforthevariouscampadgilsenvisaged.Thededuc­
tionsfromconsumptionaidalreadydecidedonarereckonedat2.4MECU(1978/79 .
marketingyear)and3.5.MECU(1979/80marketingyear).

Proposalfor
COUNCILREGULATION (EEC)
layingdowngeneralimplementing rulesforcampaignsaimedatpromotingthecon­
sumptionofoliveoilintheCommunity ,
i
THECOUNCILOFTHEEUROPEAN COMMUNITIES,
HavingregardtotheTreatyestablishing theEuropeanEconomicCommunity,
HavingregardtoCouncilRegulation No136/66/EECof22September 1966ontheesta-
(1)blishmentofacommonorganization ofthemarketinoilsandfats.aslastamended
(2)byRegulation (EEC)No590/79,andinparticularArticLe11(4)thereof,
HavingregardtotheproposalfromtheComnission,
WhereasArticLe11(3)ofRegulation No136/66/EECprovidesthatapercentage of
the(Dnsumption aidshallbeallocatedtopublicity campaigns and,possibly,toother
projectsaimedatpromotingtheconsumption ofdiveoiLintheCommunity;
WhereasthemarketsituationforoliveoilintheCommunityisshowingadropin
consumption whichmayeventually leadtoastructural imbalancebetweensupplyand
demandandwhereasinordertopreventsuchasituationdeveloping,theexisting
systemofconsumption aidnowneedstobesupplemented bytheimplementation ofa
consumerinformation programme andothercampaignstopromoteoliveoiLinthe
Community,
HASADOPTEDTHISREGULATION :
Article 1
UnderthecampaignsreferredtoinArticle11(3)ofRegulation No136/66/EEC,the
followingmeasuresmaybetaken:
(a)dissemination ofexistinginformation,inparticular asregardsthevarious
qualitiesofoliveoil;
(b)marketstudiesaimedatenlargingtheoliveoilmarketintheCommunity;
(c)advertising andpromotion campaignstoencourageconsumption in-theCommunity
ofoliveoilandofproductsinthepreparation ofwhicholiveoilisinvoLved;
(1)0JNo172,30.9.1966,p*3025/66
(2)0JNoL78,30.3.1979,p.1

(d)researchwork,inparticular workhavingasitsobjectascientificexamination
.of.thenutritional aspectsofoliveoit;
(e)specialreduced-price salestocertainclassesofconsumers.
Article2
ThemeasuressetoutunderArticle 1(a)to(d)shallbedecidedonbytheCommission
ThemeasuresreferredtoinArticle1(e)shallbedecidedoninaccordance with„
theprocedurelaiddowninArticle38ofRegulation No136/66/EEC.
Article3
TheCommissionshallcommunicate totheCouncileveryyearbefore31Octoberthe
programmeofmeasureswhichitanticipates puttinginhandinthecourseofthe
followingmarketingyear.
Withaviewtodrawingupsuchaprogramme,theCommission mayconsultbodiesspe­
cializinginmarket 'andadvertisingstudiesaswellasresearchinstitutes.
Article4
Detailedrulesgoverningtheimplementation ofthisRegulationshallbelaiddownin
accordancewiththeprocedurelaiddowninArticle38ofRegulation No136/66/EEC.
Article5
ThisRegulationshallenterintoforceonthethirddayfollowingthatofitspu­
blicationintheOfficialJournaloftheEuropeanCommunities.
ThisRegulationshallbebindinginitsentiretyanddirectlyapplicableinall
MemberStates.
Doneat........ ■-- .FortheCouncil