EN    EN EN 
 
EN    EN  COMMISSION OF THE E UROPEAN COMMUNITIES 
Brussels, 9.1.2009 
SEC(2008) 3102 final 
  
COMMISSION STAFF WORKING DOCUMENT 
 
Accompanying document to the  
Proposal for a 
 
DECISION OF THE EUROPEAN P ARLIAMENT AND OF THE COUNCIL 
  
ESTABLISHING AN AUDIOVISUAL C OOPERATION PROGRAMME WITH 
THIRD COUNTRIES  
 
MEDIA MUNDUS 
  
 
 
INDICATORS  
 
 
{COM(2008) 892 final} 
{SEC(2008) 3098} {SEC(2008) 3097} 
 
EN 2   EN 1. OBJECTIVES , EXPECTED RESULTS AND RELATED INDICATORS OF THE PROPOSAL IN 
THE CONTEXT OF THE ABM  FRAMEWORK  
Exhibit 1: Specific objectives and indicators  
SPECIFIC OBJECTIVES  RESULT INDICATORS 
Specific Objective 1:  
Increase market knowledge/intelligence and 
facilitate networking between European and third-country audiovisual professionals in 
order to improve access to third-country 
markets and to build trust and long-term 
commercial relationships 
 -Increased availability of information on the structure and functioning of 
audiovisual markets of interested countries and number of countries 
covered 
- Increased awareness about market opportunities 
- Enhanced knowledge about audiovisual cultures and practices in other 
countries 
- Increased competences of audiovisual professionals related to all aspects 
of internationalisation activities 
- Improved networking between professionals 
- Improved exchange of good practices between professionals 
Specific Objective 2:  
Improve the competitiveness and 
transnational distribution of audiovisual 
works worldwide;  
 - Improved access to additional sources of finance  
- Improved access to cultural and audiovisual content from other regions of 
the world 
- Increased market share of European audiovisual works in third countries 
and vice versa 
- Improved return on investments for European and third-country 
audiovisual companies 
- Increased public awareness of the re lease of European audiovisual works 
in third countries and vice versa  
- Creation of stable and long-term networks between producers/sales 
agents/distributors/rights holders of European Union and third countries 
Specific Objective 3:  
Improve circulation and exposure of 
audiovisual works worldwide and to increase 
public (in particular young public) demand 
for culturally diverse audiovisual content. 
 - Increased levels of demand for audiovisual works 
- Increased exposure of audiovisual programmes on TV and on VOD 
platforms  
- Improved showing conditions for audiovisual works in theatres 
- Increased awareness of the European  and third country film culture and 
heritage  
- Increased demand for third-country audiovisual works in Europe and vice 
versa, especially by younger audiences 
- Increased presence of European ch ildren’s programming on third country 
TV channels and vice versa 
Exhibit 2: Operational objectives and indicators  
OPERATIONAL OBJECTIVES OUTPUT INDICATORS 
Operational objective 1.1 
- Strengthen the skills of European and third 
countries’ professionals to improve their 
understanding of in particular the operating 
conditions, legal frameworks, financing 
systems, cooperation possibilities of their - Number of training / market projects supported 
- Number of institutions involved in the projects supported 
- Number of countries covered by these training activities (trainers, 
trainees, institutions) 
- Number of European trainers in the projects supported 
 
EN 3   EN OPERATIONAL OBJECTIVES OUTPUT INDICATORS 
respective audiovisual markets, and thus 
facilitate networking and the emergence of 
long-term commercial relationships. Improve the level of information and the knowledge of 
audiovisual markets in order to secure and 
facilitate audiovisual cooperation between 
European and third countries’ professionals.  
 - Number of non-European trainers in the projects supported 
- Number of European particip ants in the projects supported 
- Number of non-European partic ipants in the projects supported 
- Proportion of training projects supported where cooperation and 
professional contacts initiated during such projects are continued after they 
end 
- Number of co-production, production, sales, distribution contracts 
initiated after training projects  
Operational objective 1.2 
- Strengthen the script writers’ skills and 
competencies to ad dress international 
audiences in the context of international co-
production projects.  
 - Number of training projects focusing on script development supported 
- Number of scripts developed during the training activities supported  - Number of countries covered by these training activities (trainers, 
trainees, institutions) 
- Number of European trainers in the training activities supported - Number of non-European trainers in the training activities supported 
- Development stage of the scripts involved in the training activities 
supported 
- Number of participants in the training activities supported 
- Countries of the participants in the training activities supported 
- % of European participants 
- % of non-European participants  
- Number of supported projects gone into production - Number of co-productions initiated after training projects  
- Number of supported projects released (in theatres) or shown (on TV) 
- Number of admissions of the films supported at their development stage 
(% in Europe and in their home countries) 
- Number of audiovisual works supported at their development stage 
selected for an international festival  
- Number of supported audiovisua l works receiving an award at an 
international festival  
Operational objective 2.1 
- Facilitate the pitching for financing of 
international co-productions involving 
European partners from the development or 
pre-production stage  - Number of projects supported  
- Origin of the partners involved in the projects supported - Number of audiovisual works covered by the projects supported 
- Number of co-productions finalised between Europe and third countries 
thanks to the pitchings supported 
- Number of third countries involved in these international co-productions 
with European partners  
- Number of international pre-sales allowed by the projects supported  - Number of countries covered by the co-productions and/or pre-sales  
Operational objective 2.2  
- Encourage international sales of audiovisual 
works by stimulating the conclusion of 
agreements between dist ributors/ exporters/ - Number of agreements between pr oducers/ sales agents/ distributors/ 
rights-holders of EU and third countries (grouping) in order to promote the 
release of audiovisual works 
- Number of groupings continued after receiving Community support 
 
EN 4   EN OPERATIONAL OBJECTIVES OUTPUT INDICATORS 
rights-holders of EU countries and distributors 
/ exporters/ rights-holders of third countries to 
ensure the distribution (in cinemas, on TV, VOD, video, etc.) of their respective 
audiovisual works on the territory/territories 
of their partner(s). 
- Raise public awarenes s, through reinforced 
promotion campaigns, of the release of films 
from European countries in third countries, and third-country films in Europe. 
- Encourage the creation and consolidation of 
networks for artistic and industrial cooperation between Eu ropean distributors/ 
exporters/ rights-holders and distributors/ 
exporters/ rights-holders from third countries.  - Number of countries cove red by the agreements  
- Number of audiovisual works covered by the agreements  
- Number of non-European audiovisual works sold in Europe, and vice 
versa thanks to the agreements 
- Number of audiovisual works covered by the agreements shown on TV at 
prime time 
- Number of non-European audiovisual works shown on European TV 
channels at prime time 
- Number of European audiovisual works shown on non European TV 
channels at prime time 
- Admissions/revenues/downloads of non-European audiovisual works 
covered by the agreements in Europe, and vice versa 
- Admissions/revenues/downloads of non-European audiovisual works in 
Europe, and vice versa 
- Average promotion costs for the re lease of non-European audiovisual 
works covered by the agreements in European markets, and vice versa 
- Average promotion costs for the re lease of non-European audiovisual 
products in European markets, and vice versa 
- Market share of non-European audiovisual works covered by the 
agreements in European markets (t heatres, TV, VOD), and vice versa 
- Market share of non-European audiovisual works in European markets 
(theatres, TV, VOD), and vice versa 
Operational objective 3.1 
- Encourage cinema operators in EU countries 
and in third countries to reciprocally increase 
the programming and showing conditions 
(duration of exposure and number of screenings) of exclusive first releases of films, 
in particular by encour aging the creation of 
international cinema networks.  - Number of international cinema networks supported by the programme 
- Number of non-European screens of the cinema networks supported by 
the programme 
- Number of European screens of the cinema networks supported by the 
programme 
- Number of countries covered by the cinema networks supported by the 
programme 
- Number of films released in the ci nemas of the networks supported by 
the programme 
- Market share (number of screenings) of non-European films in the 
European cinemas of the networks supported by the programme (and vice versa) 
- Market share (admissions or gross box office) of non-European films in 
European cinemas of the networks (and vice versa) 
 
Operational objective 3.2  
- Increase the level of supply and showing 
conditions (time of broadcasting) of non-
European audiovisual or cinematographic 
works on European distribution channels (TV, VOD, etc.) and the level of supply and 
showing conditions of European audiovisual 
works on non-European distribution channels (TV, VOD). - Number of partnerships between European and non-European 
broadcasters supported by the programme 
- Countries covered by the partnerships 
- Economic profile of the broadcasters involved in the partnership 
(commercial, public, pay-TV, audience share, annual turnover…) 
- Number of audiovisual works covered by the partnerships 
- Share of audiovisual works covered the partnership shown on TV at 
prime time 
 
EN 5   EN OPERATIONAL OBJECTIVES OUTPUT INDICATORS 
- Build trust and long-term commercial 
relationships between European and non-
European broadcasters , VOD platforms and 
rights-holders.  - Number of partnerships between European and non-European VOD 
platforms supported by the programme 
- Countries covered by the partnerships - Number of audiovisual works available on VOD platforms involved in 
the partnership 
- % of non-European audiovisual works available on the European VOD 
platform involved in the partnership, and vice versa 
- % of revenues generated by non-European audiovisual works available 
on the European VOD platform involved in the partnership, and vice versa 
- Economic profile of the VOD platforms involved in the partnership 
(mode of distribution, relationship with the content industry, annual 
turnover, etc.)  
Operational objective 3.3 
- Support networks or partnerships, including 
media education initiatives, aimed at young 
audiences to promote the diversity of world cinema  
- Facilitate European children’s programming 
on third-country TV channels and vice versa  - Number of networks/partnerships supported 
- Countries involved in the partnerships supported 
- Type and number of partners involved (cinema network, festival, 
broadcaster, etc.)  
- Size of audience reached by these partnerships 
- Number of media education activities organised  
- Participation/attendance of young audiences at the media education 
activities organised  
- Number of non-European audiovisual works shown to European young 
audiences and vice versa thanks to the partnerships supported 
- Increased awareness of European young audiences around third-country 
cinema and vice versa 
- Media/press coverage (visibility of events) 
- Number of programmes dubbed or subtitled 
- Number and variety of dubbing or subtitling languages  - Number of European and third-country broadcasters involved in the 
partnerships supported 
- Number of supported programmes aired