Commission staff working document - Annex to the Proposal for a Directive of the European Parliament and of the Council amending Council Directive 89/552/EEC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities - Impact Assessment – Draft Audiovisual Media Services Directive - Statistical annex {COM(2005) 646 final} /* SEC/2005/1626 */





[pic] | COMMISSION OF THE EUROPEAN COMMUNITIES | Brussels, 13.12.2005 SEC(2005) 1626 COMMISSION STAFF WORKING DOCUMENT Annex to the Proposal for a DIRECTIVE OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL AMENDING COUNCIL DIRECTIVE 89/552/EEC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities Impact Assessment – Draft Audiovisual Media Services Directive STATISTICAL ANNEX {COM(2005) 646 final} COMMISSION SERVICES WORKING PAPER Impact Assessment – Draft Audiovisual Media Services Directive *** STATISTICAL ANNEX Figure 1: UK Digital Television Penetration by Household 3 Figure 2: Development of TV revenues by some categories in the EU-15, 2000-2009 (US$million) 4 Figure 3: Penetration of digital television in Europe, 2004-2009 (% of total TV households) 5 Figure 4: Compound average growth rate of TV subscription spending per household in the EU-15, 2004-2009 (%) 6 Figure 5: TV Viewing Between Broadband Users and Others 2003 in 11 Countries 7 Figure 6: Development of Internet access turnover by category in the EU-15, 2000-2009 (US$millions) 8 Figure 7: Advertising revenues in the EU-15 by segment of the entertainment and media market, 2000-2009 9 Figure 8:European advertising expenditure in newspapers, television and the Internet, 2000-2009 (US$million) 10 Figure 9: Regulation of non-linear servives (general or specific) in % answers 11 Figure 10 Growth of broadband penetration towards saturation 11 Figure 11: Shares in total advertising 13 Figure 12: Advertising growth rates 13 Figure 13 US advertising turnover for Product Placement 14 Table 1: Development of VOD/SVOD in Europe, 2001-2009 15 Table 2: Share of multichannel advertising in total television advertising, 2000-2009 (%) 16 Table 3: Development of the sports TV rights market, 2000-2009 (US$million) 17 Table 4: Free DTH households as a percentage of total TV households 2004 (%) 18 Table 5: Compound average annual growth rates of advertising revenues in Europe, 2005-2009 (%) 19 Table 6: TV audience market share of foreign channels in % (2004) 20 FIGURE 1: UK DIGITAL TELEVISION PENETRATION BY HOUSEHOLD [pic] Figure 2: DEVELOPMENT OF TV REVENUES BY SOME CATEGORIES IN THE EU-15, 2000-2009 (US$MILLION) [pic] Source: PwC, Global entertainment and media outlook 2005-2009. FIGURE 3: PENETRATION OF DIGITAL TELEVISION IN EUROPE, 2004-2009 (% OF TOTAL TV HOUSEHOLDS) [pic] Source: Datamonitor. FIGURE 4: COMPOUND AVERAGE GROWTH RATE OF TV SUBSCRIPTION SPENDING PER HOUSEHOLD IN THE EU-15, 2004-2009 (%) [pic] Source: PwC, Global entertainment and media outlook 2005-2009. FIGURE 5: TV VIEWING BETWEEN BROADBAND USERS AND OTHERS 2003 IN 11 COUNTRIES [pic] FIGURE 6: DEVELOPMENT OF INTERNET ACCESS TURNOVER BY CATEGORY IN THE EU-15, 2000-2009 (US$MILLIONS) [pic] Source: PwC, Global entertainment and media outlook 2005-2009. Figure 7: ADVERTISING REVENUES IN THE EU-15 BY SEGMENT OF THE ENTERTAINMENT AND MEDIA MARKET, 2000-2009 [pic] Source: PwC, Global entertainment and media outlook 2005-2009. FIGURE 8:EUROPEAN ADVERTISING EXPENDITURE IN NEWSPAPERS, TELEVISION AND THE INTERNET, 2000-2009 (US$MILLION) [pic] Source: Rand Europe FIGURE 9: REGULATION OF NON-LINEAR SERVIVES (GENERAL OR SPECIFIC) IN % ANSWERS [pic] Source: Commission services survey to the members of the ‘Television without Frontiers’ Directive’s Contact Committee FIGURE 10 GROWTH OF BROADBAND PENETRATION TOWARDS SATURATION [pic] Source: RAND Europe Projections based on 2005 OECD dataset. FIGURE 11: SHARES IN TOTAL ADVERTISING FIGURE 12: ADVERTISING GROWTH RATES [pic] Carat: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK, Estonia, Hungary; Latvia, Lithuania, Romania, Slovak Rep, Czech Rep, Poland PWC: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK, Hungary; Romania, Czech Rep, Poland Egta: 20 European countries FIGURE 13 US ADVERTISING TURNOVER FOR PRODUCT PLACEMENT [pic] TABLE 1: DEVELOPMENT OF VOD/SVOD IN EUROPE, 2001-2009 VOD/SVOD households (US$ millions) | Annual spending per household (US$) | Aggregate annual spending (US$ million) | 2001 | 0.3 | 20 | 6 | 2002 | 0.6 | 30 | 18 | 2003 | 2.0 | 40 | 80 | 2004 | 3.3 | 50 | 165 | 2005 | 6.4 | 60 | 384 | 2006 | 10.0 | 65 | 650 | 2007 | 13.9 | 70 | 973 | 2008 | 18.0 | 75 | 1350 | 2009 | 22.3 | 75 | 1673 | Source: PwC, Global entertainment and media outlook 2005-2009. | Table 2: SHARE OF MULTICHANNEL ADVERTISING IN TOTAL TELEVISION ADVERTISING, 2000-2009 (%) | 2000 | 2004 | 2009 | Austria | 10% | 19% | 27% | Belgium | 88% | 87% | 88% | Denmark | 26% | 34% | 43% | Finland | 2% | 4% | 11% | France | 4% | 5% | 7% | Germany | 6% | 8% | 10% | Greece | 0% | 1% | 1% | Ireland | 5% | 11% | 16% | Italy | 1% | 3% | 10% | Netherlands | 78% | 76% | 78% | Norway | 34% | 36% | 40% | Portugal | 5% | 7% | 11% | Spain | 2% | 7% | 11% | Sweden | 41% | 46% | 51% | United Kingdom | 17% | 20% | 28% | EU-15 | 12% | 15% | 19% | Czech Republic | 1% | 2% | 6% | Hungary | 15% | 17% | 20% | Poland | 4% | 6% | 9% | Romania | 0% | 3% | 6% | Source: PwC, Global entertainment and media outlook 2005-2009. | TABLE 3: DEVELOPMENT OF THE SPORTS TV RIGHTS MARKET, 2000-2009 (US$MILLION) 2000 | 5,008 | 2001 | 5,475 | 2002 | 6,346 | 2003 | 5,609 | 2004 | 5,714 | 2005 | 6,335 | 2006 | 7,328 | 2007 | 6,831 | 2008 | 7,577 | 2009 | 7,452 | TABLE 4: FREE DTH HOUSEHOLDS AS A PERCENTAGE OF TOTAL TV HOUSEHOLDS 2004 (%) Austria | 46.7 | Belgium | 6.2 | Denmark | 13.4 | Finland | 7.2 | France | 5.1 | Germany | 26.2 | Greece | 6.5 | Ireland | 5.5 | Italy | 5.3 | Luxembourg | 19.3 | Netherlands | 5.4 | Norway | 0.2 | Portugal | 0.7 | Spain | 2.9 | Sweden | 12.2 | Switzerland | 23.4 | UK | 1.2 | Source: Screen Digest (November 2004) | TABLE 5: COMPOUND AVERAGE ANNUAL GROWTH RATES OF ADVERTISING REVENUES IN EUROPE, 2005-2009 (%) TELEVISION | 6.4 | INTERNET | 22.2 | MAGAZINES | 4.6 | NEWSPAPERS | 4.2 | RADIO | 5.6 | OUT-OF-HOME | 5.6 | SOURCE: PWC, GLOBAL ENTERTAINMENT AND MEDIA OUTLOOK 2005-2009. | TABLE 6: TV AUDIENCE MARKET SHARE OF FOREIGN CHANNELS IN % (2004) Country | Foreign public channels | Foreign channels | Other foreign | Total foreign | targeting the market | channels (est.) | channels (est.) | AT | 10,5 | 6,3 | 16,5 | 33,3 | BE (CFR) | 14,5 | ~ | 32,3 | 46,8 | BE (VLG) | 5,3 | ~ | 13,9 | 19,2 | CY | 3,7 | ~ | 49,6 | 53,3 | CZ | ~ | ~ | ca 6 | ca 6 | DE | ~ | 0,9 | ~ | 0,9 | DK | 1,4 | 15,4 | 5,1 | 21,9 | EE | 15,6 | ~ | ~ | 15,6 | ES | ~ | ~ | ca 2 | ca 2 | FI | ~ | ~ | ca 5 | ca 5 | FR | ~ | ~ | ca 1 | ca 1 | GB | ~ | ~ | 0,2 | 0,2 | GR | ~ | ~ | ~ | 0,0 | HU | ~ | 0,6 | 2,7 | 3,3 | IE | 16,0 | ~ | 29,2 | 45,2 | IT | ~ | ~ | ca1 | ca1 | LT | 3,6 | ~ | 15,7 | 19,3 | LU | 25,6 | ~ | 60,0 | 85,6 | LV | 9,6 | ~ | 24,5 | 34,1 | NL | 4,6 | 29,9 | ca 10 | ca 40 | PL | ~ | 5,1 | 11,3 | 16,4 | PT | ~ | ~ | ~ | ~ | SE | 0,7 | 25,2 | 2,5 | 28,4 | SI | ~ | ~ | 25,9 | 25,9 | SK | ~ | ~ | 26,9 | 26,9 | Source: OBS | © European Audiovisual Observatory / Observatoire européen de l'audiovisuel / Europäische Audiovisuelle Informationsstelle | Yearbook Online Premium Service 2004 / Premium Service en ligne de l'Annuaire 2004 / Jahrbuch Online Premium Service 2004 | [pic] [pic] Averages of 20 (egta, pwc) and 24 (carat) European countries [pic] [pic]