EN Official Journal of the European Union C 204/15

Publication of an application pursuant to Article 6(2) of Council Regulation (EC) No 510/2006 on the protection of geographical indications and designations of origin for agricultural products and foodstuffs

2010/C 204/07

This publication confers the right to object to the application pursuant to Article 7 of Council Regulation (EC) No 510/2006 (1). Statements of objection must reach the Commission within six months from the date of this publication.

SINGLE DOCUMENT

COUNCIL REGULATION (EC) No 510/2006

‘BAYERISCHES RINDFLEISCH’/‘RINDFLEISCH AUS BAYERN’

EC No: DE-PGI-0005-0640-08.08.2007

PGI ( X ) PDO ( )

1. Name:

‘Bayerisches Rindfleisch’/‘Rindfleisch aus Bayern’

2. Member State or third country:

Germany

3. Description of the agricultural product or foodstuff:

3.1. Type of product:

Class 1.1. Meat, fresh

3.2. Description of the product to which the name in (1) applies:

‘Bayerisches Rindfleisch’ comprises carcases or cut meat originating from bovine animals (of all categories) which have been born, reared, fattened and kept in Bavaria until slaughter. ‘Bayerisches Rindfleisch’ must not show any signs of DFD on the carcase and the pH value must not exceed 6,0. DFD means that the meat is dark, firm and dry. Meat with these characteristics is considered to be flawed. Furthermore, ‘Bayerisches Rindfleisch’ must satisfy the criteria of conformation classes E, U and R of the Community classification of carcases and fat-cover classes 2 to 4.

Due to the conditions of the natural environment and the climate, there is a marked difference between Bavaria’s breed composition and that elsewhere in Germany. The difference compared with northern Germany is particularly pronounced.

There, the Holstein-Friesian dairy breed predominates, whereas in Bavaria the dual-purpose Fleckvieh breed is particularly widespread (80 %), followed by the Braunvieh and Gelbvieh breeds. Bavaria also has breeds adapted to their specific location: Murnau-Werdenfels and Pinzgauer cattle. However, ‘Bayerisches Rindfleisch’ may only originate from the traditional Bavarian breeds of Fleckvieh, Braunvieh, Gelbvieh, Pinzgau and Murau-Werdenfels cattle.

Depending on the type of animals for slaughter, the beef used for ‘Bayerisches Rindfleisch’ must also meet the following additional requirements as regards age and slaughter weight:

Calf: an animal weaned at the age of at least five months and aged no more than eight months at slaughter with a minimum weight of 120 kg and a maximum weight of 220 kg.

Yearling: a young bovine animal aged between eight and twelve months with a minimum weight of 150 kg and a maximum weight of 300 kg.

Adult bovine animal: a male or female bovine animal aged more than twelve months with a minimum weight of 220 kg. The slaughter weight for bulls is a maximum of 430 kg and the age of slaughter a maximum of 24 months. For females, the age of slaughter is limited to a maximum of seven years and the slaughter weight to 450 kg.

3.3. Raw materials (for processed products only):

—

3.4. Feed (for products of animal origin only):

—

3.5. Specific steps in production that must take place in the defined geographical area:

The animals must be born, reared and fattened in Bavaria, i.e. the entire life cycle must take place there.

No geographical restrictions apply as to where the animals are slaughtered. However, they must have reached the slaughterhouse within three hours of loading. This ensures that the quality of the meat, on which the good reputation of ‘Bayerisches Rindfleisch’ depends, remains high. Excessively long transport times can impair the quality of the meat (e.g. DFD).

The following should be noted as regards the key factors for quality assurance at all the stages of marketing of ‘Bayerisches Rindfleisch’: the name ‘Bayerisches Rindfleisch’ may only be used for meat from animals which can be shown, with no gaps in the records, to have been born and fattened in Bavaria and for which, in addition to these steps, the criteria of the Single Document have been complied with. The superior and constant quality is guaranteed by the fact that every animal is recorded in the animal origin and information database (see http://www.hi-tier.de/) or in comparable systems and a certificate of proof of origin accompanies the animal to the point of slaughter.

3.6. Specific rules concerning slicing, grating, packaging, etc.:

—

3.7. Specific rules concerning labelling:

—

4. Concise definition of the geographical area:

Freistaat Bayern (Bavaria)

5. Link with the geographical area:

5.1. Specificity of the geographical area:

Cattle rearing and the associated use of pasture have defined large parts of the Bavarian landscape for centuries. This is particularly apparent in Bavaria’s uplands and in the foothills of the Alps, where use of meadows and pastures predominates over arable farming and the climatic and topographical conditions favour typical Bavarian cattle production. Since time immemorial cattle breeding has formed the mainstay of the small family farms in the pasture belt in the foothills of the Alps. It should also be noted that cattle breeding takes place on a considerable scale in the other regions of Bavaria as well and that the resulting meat is traditionally also marketed as ‘Bayerisches Rindfleisch’.

5.2. Specificity of the product:

Breeding

Bavarian cattle breeding is famous and acknowledged throughout the world. As a result, Bavarian breeding stock is exported worldwide. The Weilheim and Miesbach spotted cattle breeding associations are highly successful. Bavarian cattle are highly rated throughout the world because they combine a high meat yield with a high milk yield.

The typical Bavarian Fleckvieh, Braunvieh, Gelbvieh and Murnau-Werdenfels, along with the Pinzgauer cattle breeds account for way over 90 % of the herd. All these breeds originate predominantly or exclusively in Bavaria.

The history of the Fleckvieh, the most important breed in Bavarian beef and veal production, began when Max Obermaier and Johann Fischbacher from Gmund am Tegernsee brought some of the renowned Simmental cattle from Switzerland to nearby Miesbach in 1837.

Miesbach is now the most important breeding society for the sale of Fleckvieh heifers and calves. The breeding area stretches from Munich to the border with Austria, with the Weilheim breeding area to the west and the Traunstein breeding area to the east. There are almost 50 000 herdbook cows in around 1 800 holdings. Yearlings are reared mainly through pasture and hill grazing, though this is not compulsory. The strengths of the breeding cattle are as follows: productivity, health, best udders, best physique. Fleckvieh cattle can adapt to all situations on holdings. The breeding society has made the name of Miesbach known throughout Europe and indeed the world.

The other typical Bavarian breeds (e.g. Allgäu Braunvieh, Franconian Gelbvieh, Pinzgauer and Murnau-Werdenfels) were developed alongside the Fleckvieh at the time. Braunvieh can be found above all in the rugged mountainous and Alpine region of Allgäu as well as in the rough grazing land and pastures which extend beyond it.

Reputation of ‘Bayerisches Rindfleisch’

‘Bayerisches Rindfleisch’ is well-known and enjoys a good reputation in Germany and abroad. It is exported in large quantities, mainly to Italy and France. For example, in France ‘Bayerisches Rindfleisch’ is marketed as ‘boeuf de Bavière’, thus taking direct advantage of the high regard which French consumers have for it.

Consumer research conducted by the Technical University of Munich in 1998, 2003 and 2007 has clearly demonstrated that consumers hold ‘Bayerisches Rindfleisch’ in high regard. The research conducted in 2003 and 2007 shows that ‘Bayerisches Rindfleisch’ enjoys a good reputation, with people willing to pay 85 cents more (65 cents in 2007) per kg of beef for roasting. In the 2003 nationwide study, around 65 % of those surveyed (88 % in southern Germany) stated that ‘Bayerisches Rindfleisch’ was of a very high or a high quality. In the same study, 75 % of the southern German consumers surveyed agreed that Bavaria had good natural conditions for producing beef, 63 % that the countryside in Bavaria was still unspoilt and this was the reason for the quality and good taste of ‘Bayerisches Rindfleisch’.

The high quality associated with ‘Bayerisches Rindfleisch’ is therefore based on the link between its origin and quality as perceived by the consumer. The product's special reputation and the causal link between this reputation and the region has been demonstrated many times by means of representative surveys, including recently.

Link with Bavarian cuisine

In Bavaria, beef used to be served mainly on feast days — at Easter, Whitsun, church fairs and Christmas. Since time immemorial boiled beef has played an extremely important role in Bavarian cuisine on such occasions. For example, boiled beef (from oxen) is a typical meal which is very popular throughout Bavaria. Other typically Bavarian dishes are ‘Tellerfleisch’, ‘Münchner Kronfleisch’ and ‘Bofflamot’ (Boeuf à la mode). Beef and veal are also used to make one of Bavaria's most famous sausage products: ‘Münchner Weisswurst’. Its veal content of at least 51 % gives this product the typical taste which has made it famous worldwide.

High-quality meat through quality assurance at all stages of marketing

Over the last 20 years, the product's special reputation has been supported and strengthened by means of a targeted quality assurance system extending over all stages of marketing.

Various measures, and in particular the exclusion of lower-quality DFD meat as well as the measurement and enforcement of a maximum pH value of 6,0 as a mandatory quality assurance criterion, have played a significant part in making ‘Bayerisches Rindfleisch’ well-known and contributing to the high regard in which it is held by consumers. These factors are also important for making decisions when purchasing beef.

5.3. Causal link between the geographical area and the quality or characteristics of the product (for PDO) or a specific quality, the reputation or other characteristic of the product (for PGI):

Most beef cattle and cows in Bavaria are raised in the Alpine region, the foothills of the Alps, the hills bordering the foothills and the uplands of eastern Bavaria. In other areas of Bavaria too, the centuries-long tradition and major importance of cattle breeding and beef production to farming in Bavaria has made the breeders and beef farmers there specialists in their sector. ‘Bayerisches Rindfleisch’ is held in high regard by consumers because of its special characteristics in terms of the quality, reputation and taste of the meat which is from slaughtered animals of the typical Bavarian breeds described above with the age and weight criteria as also described. This, and the important role of native beef in Bavarian cuisine, have contributed to making ‘Bayerisches Rindfleisch’ a regional speciality which is well known beyond Bavaria’s borders and which is held in particularly high regard. Bavaria is Germany’s number-one cattle state as well as being a world leader in the breeding of Fleckvieh, Braunvieh and Gelbvieh. Of the 12,7 million cattle of all breeds in Germany, around 3,5 million (some 27 %) are on Bavarian farms.

The fine reputation of ‘Bayerisches Rindfleisch’ among consumers is the result of decades of quality assurance measures implemented by the Bavarian agri-food sector (‘Geprüfte Qualität — Bayern’). This reputation has been clearly documented several times by the above-mentioned consumer research in 1998, 2003 and 2007.

Reference to publication of the specification:

(Article 5(7) of Regulation (EC) No 510/2006)

Publication by the DPMA:

http://register.dpma.de/DPMAregister/geo/detail.pdfdownload/66 (seventh edition of the specification to which the authorising decision refers)

(1) OJ L 93, 31.3.2006, p. 12.