COMMISSION OF THE EUROPEAN COMMUNITIES 
Brussels, 30.10.1996 
COM(96) 520 final 
COMMUNICATION FROM THE COMMISSION 
TO THE EUROPEAN PARLIAMENT AND THE COUNCIL 
THE IMPACT AND EFFECTIVENESS 
THE SINGLE MARKET 

THE IMPACT AND EFFECTIVENESS OF THE SINGLE MARKET 
TABLE OF CONTENTS 
SUMMARY 1 
1 THE ECONOMIC IMPACT OF THE SINGLE MARKET PROGRAMME 3 
1.1 Introduction 3 
1.2. Trade and foreign direct investment 3 
1.3 Market structures 4 
1.4 Income, employment and convergence 5 
2. A SINGLE MARKET WORKING FOR ITS CITIZENS 6 
2.1 Free movement of persons 6 
2.2 The Single Market and social policy 7 
2.3 Consumer interests 7 
2.4 Environmental protection 8 
3. THE EFFECTIVENESS OF THE SINGLE MARKET PROGRAMME 10 
3.1 The scale of the challenge 10 
3.2 Survey results 10 
3.3 Products 11 
3.4 Services 13 
3.5 Capital 14 
3.6 Public procurement 15 
4. REMAINING OBSTACLES TO FREE MOVEMENT... 17 
4.1 Ineffective implementation, enforcement and redress 17 
4.2 Gaps in the legislative framework 18 
4.3 Over-complicated rules 20 
4.4 Old and new obstacles at national level 20 
4.5 Management of Community Legislation 21 
4.6 The Single Market and services of general interest 21 
5. A RENEWED COMMITMENT TO THE SINGLE MARKET 23 
5.1 Effective application and enforcement of Community law 23 
5.2 Reducing over-regulation 24 
5.3 Completion of the legislative framework at Community level 24 
5.4 Complementary action at Community level 25 
5.5 Conclusions: the need for a renewed commitment to the Single Market 26 
Appendix 1 : Sources of information for this review 
THE IMPACT AND EFFECTIVENESS OF THE SINGLE MARKET: SUMMARY 
1. Jobs and sustainable growth are at the top of the Union's agenda. The Commission's 
Confidence Pact, "Action for Employment in Europe", identified the Single Market as the 
launching pad for attaining higher levels of job creation and sustainable growth. The 
Commission now has solid evidence of the positive effects of the Single Market, based on a 
first exhaustive survey of its economic impact and effectiveness conducted over the past two 
years.1 
2. In terms of economic impact the news is encouraging. It is still too early for many Single 
Market measures to have taken full effect but there are clear signs of significant change in 
the European economy. We now have evidence of the following positive, albeit preliminary 
effects of the Single Market in triggering the expected reinforcement of integration, 
competition, economic performance and benefits for consumers: 
• growing competition between companies in both manufacturing and services; 
• an accelerated pace of industrial restructuring, with the resultant benefits in terms of 
greater competitiveness; 
• a wider range of products and services available to public sector, industrial and 
domestic consumers at lower prices, particularly in newly liberalised service sectors 
such as transport, financial services, telecommunications and broadcasting; 
• faster and cheaper cross-frontier deliveries resulting from the absence of border 
controls on goods; 
• greater mobility between Member States for both workers and those not 
economically active (including students and retired people). 
3. Calculations of the overall economic effects of these changes suggest that the SMP has resulted 
in: 
• between 300,000 and 900,000 more jobs than would have existed in the absence of 
the Single Market; 
• an extra increase in EU income of 1.1-1.5% over the period 1987-93; 
• inflation rates which are 1.0-1.5% lower than they would be in the absence of the SMP. 
• economic convergence and cohesion between different EU regions. 
4. These benefits have been gained without any reduction in safety standards for consumers or 
workers. In many areas standards of protection for the citizen have in fact increased. 
Citizens of the Union also enjoy more personal freedom and have more choice than ever 
before. The Commission's survey confirms that Community legislation in the Single 
Market area has, taken as a whole, created the basic conditions for free movement and 
economic efficiency. The situation in today's Single Market is in sharp contrast to that of 
the mid-1980's when: 
• all goods were stopped and subject to checks at frontiers; 
A more detailed account of the Commission's findings can be obtained from the Office of Official Publications 
in the following documents: 
• 38 background studies and 1 business survey (to be published Nov. 1996 - Jan. 1997); 
• A (100 page) Working Document of the Commission Services summarising the main findings of the studies 
(Nov. 1996) 
2 A more detailed analysis of the economic impact will be published in "European Economy" (Dec. 1996) 
1 b 
• most products had to comply with different laws in each Member State; 
• services such as transport, telecommunications, banking and broadcasting were not 
subject to competition; and 
• citizens who were not employed could be subject to restrictions on residence and risk 
losing social security rights in another Member State. 
5. It is up to economic operators to make the most of the Single Market. The role of public 
authorities at national and Community level is confined to creating appropriate economic 
and institutional conditions. In the context of a more favourable economic climate, operators 
will be better placed to exploit to the full the opportunities that are now available. This 
report shows that where these opportunities are taken the benefits are significant. 
6. The Commission's analysis suggests that these opportunities would have been even greater 
if Member States had been more diligent in putting in place the Single Market measures 
already agreed and applying the principles of the Community law on which they are based. 
Delays in applying and enforcing Single Market rules at national level continue to limit the 
Single Market's positive contribution to growth, competitiveness and more employment. 
7. The Community must build on its successes and iron out the remaining political and 
practical difficulties which inhibit the Single Market's full potential from being achieved. 
The Commission is putting forward clear policy recommendations for action at two levels: 
• first and foremost, at the national level, where the main responsibility for applying 
Single Market rules lies. The Commission is urging that enforcement of Single 
Market legislation and Treaty rules be stepped up. In addition, the Commission calls 
for vigorous action to be taken to reduce excessive regulation at national level which 
inhibits both competition and competitiveness; 
• at the Community level, where further efforts must be made to complete the 1985 
agenda in a few key areas (such as abolition of border controls on persons, taxation 
and company law), where further means have to be devoted to the control of 
implementation and to updating the legislation and where Community policies in 
related areas such as competition, consumer policy, information and the environment 
may need to be developed further in order to ensure the most effective use and 
development of the Single Market. 
The introduction of a single currency in 1999 will also make the Single Market more 
effective, by eliminating the constraints which now result from exchange risks and by 
generally increasing transparency and competition. 
8. In its conclusions to this report, the Commission calls for action to deliver a properly 
working Single Market. It spells out what is required in terms of a renewed commitment to 
the Single Market, not only at the highest political level - the European Council in Dublin -
but also from all those who must contribute to making the Single Market a success - national 
authorities, the European Institutions and, above all, economic operators themselves. 
1 THE ECONOMIC IMPACT OF THE SINGLE MARKET PROGRAMME 
1.1 Introduction 
The Single Market Programme (SMP), as set out in the Commission White Paper of 1985, 
constituted the most ambitious and comprehensive supply-side programme ever launched. It has 
begun to remove the market rigidities and barriers to mobility which in the mid-1980s gave rise to 
persistent economic under-performance, reflected in rising unemployment and poor 
competitiveness. 
Implementation of Single Market liberalisation measures is proceeding well. Without a doubt, the 
elimination of frontier controls and delays, the free circulation of capital and the liberalisation of 
financial services have been widely and warmly welcomed by economic operators. However, 
implementation of a certain number of measures has encountered problems (technical barriers, 
public procurement). The evaluation exercise begun here seeks to identify and estimate the 
economic effects of measures taken to eliminate trade barriers only to the extent that they have 
actually been successfully carried out. 
it is important to underline that the following assessment cannot be definitive and unqualified, 
because: 
• first, it is difficult to isolate the effects which can be attributed exclusively to Single Market 
integration. The past decade saw the accession of five new Member States, German 
reunification, the economic transformation in Central and Eastern Europe, a substantial increase 
in the volume and effectiveness of Community Structural Fund assistance, a globalising world 
economy and the information technology revolution. These developments have affected the 
dynamics of the Single Market. 
• second, the Single Market legislation is still to take full effect. Much of it did not come into 
force until 1994 or 1995; some will not be implemented until after the year 2000. Economic 
operators are still adapting to the new regulatory and commercial environment and have had 
little time to adjust to new freedoms; the recent recession may have made them reluctant to take 
advantage of new opportunities. There has been insufficient time for the effects of regulatory 
change to work through. 
Given the nature of Single Market measures, their implementation has resulted in essentially 
microeconomic effects and modifications to the structure of production and trade inside the EU. As 
a consequence, the analysis focuses on identifying and measuring microeconomic phenomena. 
Nevertheless, an attempt is also made to evaluate the macroeconomic impact on income and 
employment. 
Elimination of trade barriers has the following expected microeconomic consequences: lifting 
barriers will lead to improvements in the allocation of resources to take advantage of specialisation 
based on comparative advantage and economies of scale. There is a danger that the removal of 
barriers might be accompanied by a re-segmentation of national markets via anti-competitive 
behaviour (e.g. cartels, abuse of dominant position, state aids). Competition policy is an essential 
tool for preventing such behaviour and for translating efficiency gains into lower prices and better 
quality for consumers. 
1.2. Trade and foreign direct investment. 
The Single Market has led to an important increase in trade and in the EU's share of foreign direct 
investment at world level. However, the increase in trade amongst Member States has not been at 
the expense of trade with third countries. Furthermore, a relative convergence of Member States' 
production structures can be discerned as a result of specialising in the same sectors but different 
price-quality niches, a development which eases the process of Monetary Union. 
The analysis carried out demonstrates that lifting trade barriers has increased trade volumes 
between Member States by 20-30% in manufacturing products. This growth has not been at the 
expense of exporters from outside the Community who have, in fact, also benefited from the 
creation of the Single Market. Fears expressed that the Single Market would be less open to 
foreign suppliers have turned out to be groundless. Extra-EU manufacturing imports have 
increased their share of consumption over the period 1980-93 from 12 to 14%. 
As for trade inside the Community, a noticeable change in the nature of flows can be detected. 
The Single Market does not seem to have reinforced trends towards increased sectoral 
specialisation, with Member States concentrating on particular activities according to their 
respective, comparative advantages; instead, Member States are increasingly specialising within 
industrial sectors in certain price-quality ranges. Consumers have benefited from the resulting 
increased range of products available for sale. 
Member States are therefore active across the whole spectrum of economic activity, differentiating 
themselves from each other by the price-quality market niche that they strive to occupy. The result 
has been a convergence of Member States' industrial structures. This is particularly important in 
the context of Monetary Union. 
Regarding foreign direct investment, one can see that the Single Market has made the EU more 
attractive as a location. As a result, the EU absorbed 44% of global foreign investment flows in 
the early 1990s, compared to 28% in the middle of the 1980s. The Single Market seems to have 
had a particularly strong impact on the financial services sector. 
13 Market structures 
The European economy has undergone profound restructuring characterised by an explosion in the] 
number of mergers and acquisitions. Nevertheless, there has been an increase in competition on 
national markets, which has led to a greater convergence of prices for goods and services. 
An important part of these foreign direct investment flows has been associated with mergers and 
acquisitions, which have themselves multiplied as the Single Market has been implemented. This 
applies, in particular, to cross-border mergers and acquisitions between Community firms. 
Between 1986 and 1995, the number of mergers and acquisitions has increased from 720 to 2296 
in industry and from 733 to 2602 in services. However, 70% remain purely domestic operations 
between firms from the same Member State. This could reflect firms' desire to pursue, at least in 
the first instance, a defensive strategy nationally, leaving some European level restructuring to the 
future. 
Restructuring which has already been carried out has led to increases in the level of concentration 
at the SU level considered as a whole. Taking manufacturing, between 1987 and 1993 the share of 
the four largest firms increased from 20.5% of the total, on average, of European turnover, to 
22.8%. Nevertheless, there has also been a decline in concentration at national level, even though 
the average size of firms has been rather stable. This development, apparently paradoxical, has a 
two part explanation: on the one hand, declines in the market share of dominant firms on their 
home markets due to increased competition; on the other hand, increases in these dominant firms' 
share of the European market due to a strategy of pan-Europeanisation. In other words, Europe-
wide, large firms' volume of activity has grown, but the geographic distribution of this activity has 
changed, with relative declines on home markets and increases on other Member State markets. 
This development is significantly less marked for service activities, especially those that remain 
heavily regulated, where increases in national concentration can actually be observed. These 
sectors may witness major pan-European restructuring in the future. 
Intensification of competition has reduced the increase in firms' profit margins (of the order of 0.5 
percentage points between 1987 and 1991), particularly in sectors where trade barriers used to be 
most significant. In some of these sectors this has led to price reductions, benefiting consumers. 
Furthermore, the opening-up of markets has encouraged the convergence of prices across Member 
States for various goods and services. This convergence is all the greater the larger the degree of 
liberalisation due to the Single Market. As a result, between 1985 and 1993 the coefficient of 
variation for prices (including taxes) between Member States for identical goods and services 
shrank: from 22.5% to 19.6% for consumer goods, and from 33.7% to 28.6% for services. 
Conversely, the coefficient of variation actually increased for energy products from 21.1% to 
31.7%, and for construction from 22.1% to 27.4%. In other words, in sectors where national 
markets remain very fragmented, no convergence can be seen. 
1.4 income, employment and convergence 
The Single Market has had a positive impact on income. It is also one of the forces contributing to] 
a certain convergence on the part of outlying Member States. The level of employment would have E 
been lower in its absence. ! 
The combination of microeconomic processes described above has been used to try to estimate the 
macroeconornic impact of the Single Market Programme using various models. These estimates 
indicate that investment has been boosted by I to 3%, whilst inflation has been reduced by I to 
1 l/i% by comparison with what these variables would have been in the absence of the Single 
Market. As a result, Community income in 1994 is estimated to have been LI to 1.5 percentage 
points higher due tc the Single Market - an increase of 60 to 80 billion ECUs. Around half of these 
effects came from increases in competition and efficiency improvements., the rest from 
improvements in technical progress associated with the Single Market. 
For several reasons, the recent EU's employment record has been poor. Economic analysis shows, 
however, that the SMP has produced a higher employment levet than would he ye bee?? thieved in 
its absence. The difference is estimated at between 300,000 and 900,000 jobs. However, this 
positive effect has been overshadowed by unfavourable economic conditions not ear..ri?3S?.ed with 
the SMP. 
Furthermore, higher levels of Community-wide income have been accompanied by & cert&in 
convergence in favour of the majority of Member States on the Community's periphery with 
Ireland, Spain and Portugal experiencing growth above the Community average. This trend results 
from the joint effect of accession (in the case of Spain and Portugal), increasing support from 
structural and cohesion fund, and the Single Market. Economic analysis shows that the SMP has 
had a specific positive impact on convergence. 
To conclude, the macroeconornic impact of the Single Market, as far as it can be detected so far, is 
clearly positive. Undoubtedly, these effects will continue to grow in the future, to the extent that 
the Single Market is properly implemented and economic operators actually readjust themselves to 
the new, more competitive environment created. 
2. A SINGLE MARKET WORKING FOR ITS CITIZENS 
The Single Market is much more than an economic enterprise. Together with other Community 
policies, it has contributed significantly to lower prices and more consumer choice, the extension 
of personal freedom and rights, higher living standards, better health and safety at work, product 
safety and reliability, and'a safer environment. 
2.Î Free movement of persons 
The Single Market is essentially complete in this area, with the notable exception of the removal of 
border controls on people. Some clarification of legislation may be necessary, however and 
implementation at national and local level must be improved. 
The freedom to move from one country to another to work, study and reside is one of the most 
tangible benefits of the Union for individuals. Free movement of workers has been a reality for the 
six founding members of the European Community since 1968 and now applies to all Member 
States and three of the EFTA countries (Norway, Iceland and Liechtenstein). Supporting measures, 
such as the mutual recognition of equivalent diplomas or the right to transfer social security 
entitlements, increase opportunities for individuals and their dependants to relocate anywhere in 
the EU. 
Within the framework of the SMP, legislation also provided for aggregation and portability of 
workers' acquired pension and social security rights. Efforts have since focused on extending these 
freedoms to the unemployed, such as students and retired people, and on strengthening mutual 
recognition of equivalent educational and vocational qualifications so that employed and self-
employed people are able to make use of their right to free movement without being penalised in 
the field of social security. The EURES network also provides services and information about EU 
job vacancies and living and working conditions. 
Labour force surveys show a slow but steady increase in EU nationals working in other Member 
States. However, migration is confined to specific occupations such as managers, professionals or 
specialised technicians and contracted workers in the building sector, and is most prevalent in 
border areas where Intra-EC migration increased by 18% between 1987 and 1994. 
In fact, there has been no large scale migration of labour within the Community. Increased trade 
between Member States as a consequence of the Single Market and the fact that capital has proved 
more mobile than labour have substituted for migration. Cultural and linguistic differences also 
continue to deter worker relocation. 
The Single Market legislative framework is essentially complete in this area. Although significant 
progress has been made, there remains a need for further efforts at Union level, not least to ensure 
that the existing Community provisions are up-to-date, understood and applied. It is also clear, not 
least from the Commission's surveys of the functioning of the Single Market, that some real 
obstacles - both legal and practical - still confront European citizens seeking to exercise their rights 
to free movement and residence within the Union. The Commission has launched a number of 
initiatives such as the High Level Panel on Free Movement, and "Citizens First!" information 
action. In order to address these issues the Green Paper "Education, Training and Research : the 
obstacles to transnational mobility" also analyses remaining obstacles to mobility for students, 
trainees, the unemployed, reseachers, voluntary workers (whether citizens of the EU or legal 
residents) and proposes some lines for action. 
Community-wide agreement has not been reached on the removal of border controls on the 
movement of individuals. Progress between the majority of Member States has been on the basis 
of intergovernmental agreements only. The maintenance of border controls represents national 
preferences for carrying out identity checks against terrorism, drug trafficking and other public 
order controls at frontiers, rather than internally. This failure is an impediment to full exploitation 
of the opportunities afforded by the Single Market. 
2.2 The Single Market and social! policy 
The SMP has influenced the EU's social environment, while social policies, at national and 
Community level, have facilitated the smooth operation of the Single Market. Fears that 
investment would flow substantially to Member States with lower labour costs, cr which have 
opted out of some elements of the common social policy appear largely unfounded. 
Many social measures form an integral part of the Single Market framework. Social security 
provisions recognising periods of insurance in another Member State and the European Works 
Councils Directive and the Directive on the posting of worker?; are among the examples of 
measures which support the free movement of people and ensure that the Single Market prevents 
competition based on lowering levels of social protection. 
Outright harmonisation of social policies is not a Community objective. However, the realisation 
of the Commission's 1989 Social Action Programme has led to the establishment of a framework 
of basic minimum standards, for example in the field of health and safety at work.. These provide a 
bulwark against using low social standards as an instrument of unfair economic competition. The 
continuing aim should be to develop and improve standards for all the Member States of the 
Union. 
The SMP has accelerated the internationalisation of companies. Multinationals um restructuring 
and reorganisation across the Community to sustain competitiveness. The expectation of a shift in 
economic activity towards Member States with low labou? costs has also not beer: borne out. 
Competitive undercutting of pay and conditions by firms exploiting Member Stes dii^fere^oes in 
labour costs cr regulations is rare. Most EU and non-EU multinationals admit that except for very 
specific functions and sectors, for example centralised management for airlines, other faeto:;5 have 
been more important in location decisions. In the manufacturing sector, for ex&rcpkï, vr&nsport 
facilities or logistics are determinant. 
Adequate social security protection is a precondition for use of the right to move within the Union. 
Without such protection, disparities between the social security schemes of the different Merita-
States would adversely affect people moving across frontiers, Measures co-ordinating the social 
security schemes of Member States, guarantee that rights to social security benefits acquired a? in 
the process of being acquired under national legislation (for example pensions, heaiih- insurance, 
family benefits) will not be lost when people leave their country to work to look for a job, x reside 
or to stay elsewhere in the Union. 
2.3 Consumer interests 
The efficiency and smooth functioning of the Single Market depend aiso en eô7iïûlncTs~â"7icTrârïc~l 
influence. A proper functioning of the market implies that a fair share of benefits v^li £^ttfe te j 
consumers. An efficient Single Market needs strong consumer organisations with at cess - cU??.; ! 
information and instruments to represent and enforce consumers' rights. The SMF \\z: of t.~ed I 
retailers and consumers wider access to cheaper and better products and services. | 
European consumers, as well as businesses, were meant to benefit from greater compétition., lower 
prices, a wider variety of products and services and new distribution channels. The evidence 
already presented in Chapter 1 shows that this is beginning to happen. In accordance with Article 
100a(3), high levels of consumer protection are embodied in harmonising legislation 
Considerable progress has been made. There is evidence of a switch to EU-wide soureing, 
particularly in products such as electrical household appliances, branded food and furniture. In 
manufacturing sectors, such as foodstuffs and textiles, evidence on price levels is inconclusive: in 
7 
service sectors, such as air transport and telecommunications, price reductions may not be 
exclusively linked to the SMP. However, the acceleration of price convergence, particularly in 
consumer goods where quality variation is limited, is due to the SMP. Lower prices and greater 
price convergence have been inhibited by price controls (particularly for medical and 
pharmaceuticals products) or consumer preferences for national, regional or local products 
(particularly for foodstuffs, where only branded products benefited from improved market access). 
Consumers have had access to a wider range of products and services, particularly for 
telecommunications equipment, financial services, and more inter-city flights in air transport. 
The benefits of more choice and keener prices have generally not compromised the safety or 
welfare of consumers. The SMP put consumer safety before the free circulation of goods and 
services. Open markets might have led to additional risks, for example as a result of variations in 
standards and of free circulation of imported goods and services. So the SMP was accompanied by 
the convergence of conformity assessment systems, tougher penalties against producers of 
defective products and early warning and withdrawal systems for use in emergencies. 
The promotion of consumers' interests depends on the availability of clear and correct information 
on which rational and transparent choices should be based. This is a precondition for the proper 
functioning of the single market. In this respect, denomination and labelling information should be 
an effective and proportionate means of informing consumers without being used by Member 
States to fragment the market and to protect national producers. 
Community actions such as those intended to improve access to justice and cross-border 
applicability of guarantees are critical if consumers are to exploit Single Market opportunities. But 
because the amounts involved are often small, cross-border law-suits are rarely feasible. The 
Commission has already proposed some innovative solutions to meet the needs of consumers with 
genuine grievances so that cross-border shopping can earn consumers' confidence. More generally, 
consumer policy needs to be integrated into other single market action (such as liberalisation, 
information, or financial services where consumers still face difficulties in protecting their 
interests) in order to better take into account and promote consumers' interests. 
2.4 Environmental protection 
Environmental policy and the Single Market are complementary. It is still too early to make a 
definitive assessment of the environmental impact of the SMP. Better coordinated arrangements 
for environmental protection and fewer differences between Member States' legislation are 
essential to avoid new technical trade barriers while ensuring that environmental policy objectives 
are met. 
Article 2 of the EC Treaty provides that the Community shall have as its task, by establishing a 
common market, to promote, inter alia "a sustainable and non-inflationary growth respecting the 
environment". Both policies must strive for a more efficient use of resources, including 
environmental resources, the cost of which must be properly taken into account. The link between 
these policies recognised in the Treaty is complemented by a widespread recognition among 
businesses of the need for environmental legislation. For some sectors, environmental 
requirements have been an incentive for businesses to invest in new environmentally-friendly 
technologies which have also increased competitiveness. 
Prior to the implementation of the Single Market, expectations about the potential environmental 
impact of the Single Market were quite pessimistic. It is too early to make a definitive assessment 
and to quantify the environmental impact of the SMP in order to validate or disqualify those fears. 
However, the studies undertaken for this review estimate important medium-term gains for the 
environment when Single Market measures in some sectors such as energy are fully 
implemented. Thus a single energy market is likely to increase gas consumption, far less polluting 
than other fuels, and decrease C02 emissions by 105 million tonnes p.a.. 
As regards transport, it is difficult to assess the contribution which the Single Market has made to 
traffic growth in the first half of this decade. However, growth in road freight transport in EU-15 
has been around 15% between 1990 and 1994, and average annual growth rates in road freight 
traffic were slightly higher between 1990 and 1994 than during the 1980s. The environmental 
concern associated with those trends, in the absence of major improvements in vehicle fuel 
economy, is the increase in both particulates and C02 emissions which makes it difficult for the 
Community to achieve inter-alia its C02 stabilisation and reduction objectives. In addition, 
increasing traffic puts additional pressures on the environment in transit regions (e.g. the Alps). 
At the same time, technological improvements made to vehicles under Community legislation, 
e.g., in harmonised technical specifications introducing stricter emission standards, will at least in 
the future lead to reductions in air polluting emissions from road transport. Early estimations 
foresee considerable emission reductions in the field of regional transport of goods. It is also 
hoped that progress on fair and efficient pricing in transport as well as the proposed revision of 
the current fiscal framework for heavy goods vehicles (COM/96/331) will result in an additional 
substantial reduction in emissions. Finally, it is expected that the strategy to revitalise the 
Community's railways will, in the longer term, strengthen the competitive position of this 
environmentally more benign form of transport. 
Measures to provide for free circulation within the SMP, such as technical specifications, have 
embodied high levels of protection for the environment, in accordance with Article 100a(3). In 
'new approach' legislation, environmental protection and energy-efficiency are often enshrined as 
'essential requirements' 
However, as in other areas where there is a growing awareness of the need for an adequate 
regulatory framework to meet the concerns of today's citizens, there is a risk that Member States 
may adopt diverging legislation in the environmental field which may result in the fragmentation 
of the single market. A Community framework may in many cases be the best guarantee that 
actions taken have their full impact and strike an appropriate balance between single market and 
environmental objectives. 
Examples of areas of national regulation which require scrutiny in this context include: 
• emissions and hazards which, although partially regulated at EU level (e.g., use of titanium 
dioxide), is mostly covered by national legislation (emissions of solvents); 
• national eco-label schemes, which are currently proliferating in spite of progress with the 
development of the Community eco-label may lead to market distortions and confusion among 
consumers; 
• waste management regulations, where insufficient enforcement or inadequate implementation 
have resulted in different requirements for producers at national level. 
The Commission considers that the proper integration of single market and environmental policy 
to ensure the best possible progress towards the achievement of Treaty objectives is a key issue 
for the Community. Further reflection is needed among European Institutions about how to 
achieve this balance. The Commission therefore intends to initiate a political debate on this 
subject on the course of 1997. 
3. THE EFFECTIVENESS OF THE SINGLE MARKET PROGRAMME 
The SMP has transformed the conditions under which cross-border business is carried out. Most of 
the principal obstacles to integration of product, service and capital markets have been removed. 
Internal political boundaries are no longer strategically important for business. 
The process of removal of barriers is more advanced and the legislative framework is more mature 
for product markets than for services. Distortions of investment decisions and cross-border 
transactions in some service markets are still widespread. This is partly explained by structural and 
behavioural impediments, but regulatory or administrative obstacles still apply in some sectors. 
In several areas, Single Market rules have yet to be completely implemented. But even here, the 
necessary structures have been put in place to eradicate remaining barriers and prevent their 
replacement. These make the recent gains in completing the Single Market irreversible. 
The removal of trade barriers and wider commercial horizons have helped to increase options for 
European businesses. The barriers are coming down and companies can win new market share if 
they grasp the emerging opportunities. Whether the Single Market will deliver on its promise now 
depends primarily on the responsiveness of companies to new market openings. 
3.1 The scale of the challenge 
Competition in the European economy was severely limited in the mid 1980s by barriers to trade 
and investment between the Member States. Cross-border shipments required voluminous 
paperwork and faced interminable delays at frontiers. Manufacturers had to re-engineer products 
for each national market. Public procurement markets were shielded from cross-border and local 
competition; contracts were usually awarded to local suppliers. Service providers were either 
prohibited from providing cross border services and operating in other Member States or faced 
insurmountable barriers. Businesses anxious to reorganise on a pan-European footing were 
confronted with legal and fiscal complications. Exchange controls and other obstacles hindered 
cross-border financial transactions. The victim of this protectionism was the consumer, who paid 
too much and had less choice. 
The SMP aimed to remove these obstacles to free circulation of goods, services, capital and 
persons. However, the positive impact of single market legislation may be countered by national 
regulations which are not inconsistent with internal market rules or by anti-competitive business 
practices. These may stand in the way of the development of efficient product, services and labour 
markets that can adjust easily and quickly to increased outside competition. Although Member 
States are responsible for most of the features of the business environment, it is also the role of 
Community competition and state aids policies to ensure that firms do not engage in anti­
competitive behaviour, that the operation of providers of services of general economic interest is 
consistent with the competition provisions of the Treaty, and that state aids do not distort 
competition. 
This chapter assesses whether legislation to remove obstacles to the free circulation of goods, 
services, capital and for opening up of procurement markets has been effective, i.e., to what extent 
obstacles to free movement have been overcome. 
3.2 Survey results 
The economic evidence that the Single Market is working is backed up by the perceptions of 
European business, which clearly sees the SMP as having removed a series of obstacles to cross-
border transactions and as having increased market opportunities. Two major surveys, one 
involving organisation representing 50% of EU industrial production and 48% of jobs, the other 
10 
using replies from 13,000 European businesses, confirm this positive perception by industry. The 
approval rating, however, is higher among manufacturing firms than services (31 to 51% for 
manufacturing and 15 to 37% for services). The proportion of companies seeing the Single Market 
as effective is even higher in sectors where non-tariff barriers were most prevalent and onerous 
(i.e. electrical machinery, food, chemicals, transport). These findings represent business across the 
spectrum, since the survey was not confined to sectors most directly affected by the SMP. 
Larger companies are particularly outspoken in their positive assessment of Single Market 
integration; 47% of large companies with more than 1000 employees consider that the SMP has 
successfully eliminated obstacles to EU trade in their sector, as opposed to 38% of firms with 20 to 
49 employees. Intervening sizes of firm hold intermediate positions. This pattern is repeated for 
views on specific measures. Lower levels of enthusiasm on the part of SMEs may reflect their 
generally more national or local scope. Many sectors most sensitive to the SMP are dominated by 
higher than average sized firms (telecommunications equipment, electrical machinery, chemicals 
and man-made-fibres, pharmaceuticals, motor vehicles and machine tools). 
Compliance costs are a big problem for most SMEs. Large companies can redeploy staff to deal 
with the associated paperwork. Smaller companies say that this imposed fixed cost represents a 
higher proportion of their turnover than that of a larger company. Nevertheless, SMEs in some 
sectors have expressed positive views about the impact of the Single Market on their activity. For 
example, in the detergent and cosmetics sector, SMEs have had better access to European markets, 
and in the construction machinery sector, 29% of SMEs as opposed to 7% of large firms feel that 
the Single Market has encouraged them to sell abroad. 
Within this broadly positive picture SMP effectiveness varies. The Commission's findings are 
summarised under the headings of products, services, capital and public procurement 
liberalisation. 
3.3 Products 
Single Market legislation has assured the free movement of most products and the new regulatory 
system is generally welcomed. Border controls have been successfully abolished. Implementation 
of the remaining Directives will enable full exploitation of the benefits. The principle of mutual 
recognition is difficult to apply in practice but the problem is being addressed. More European 
standards are needed to eliminate non-regulatory obstacles to market access. On the whole, 
producers can now confidently work to product specifications for a Single Market. 
It is above all in the market for manufactured products that, in contrast to the situation that 
prevailed a decade ago, the dimensions and the characteristics of the Single Market can be seen 
emerging. The two outstanding contributions to this change situation are the abolition of customs 
and fiscal formalities and the elimination of technical barriers to trade. 
Abolition of customs and fiscal formalities: 
Changes in customs and fiscal procedures have reduced by two-thirds the supplementary cost of 
cross-border shipments, eliminated 60 million customs forms and allowed for an 85% decrease in 
the number of Community transit movements. These savings amount to about 0.7% of the value 
of intra-EU trade, or 5 billion ECU per annum. Traders now regard the change as generally 
beneficial, although adjustment costs and current arrangements for fiscal declarations on cross-
border transactions are seen as cumbersome. In general, traders welcome the abolition of physical 
stoppages at internal frontiers. However, two-thirds of respondents to a special survey regard the 
present VAT payments system as transitional and want an origin-based system. 
11 
Abolition of technical trade barriers: 
The greater part of Community trade in products is subject to legally binding specifications or tests 
with which they must comply before being placed in the market. In the past, these mandatory 
requirements (over 100,000 of them existed in 1985) were defined at national level, excluding 
partner country products from the market unless they were re-engineered or tested to local 
specifications, possibly at considerable cost. There are now signs that business believes that 
technical harmonisation and mutual recognition, introduced to remove the barriers, have been 
effective. In key product sectors (chemicals, mechanical engineering, office equipment, foodstuffs, 
motor vehicles), 35 to 50% of respondents to the Eurostat survey regard the technical 
harmonisation and mutual recognition measures as effectively overcoming technical barriers. 
The measures introduced have been based on a number of distinct elements. It is useful to consider 
them separately. Most have had considerable success, but they have also had their difficulties. 
• Detailed harmonising legislation cover products accounting for some 30% of industrial output. 
Endorsement of efforts to remove barriers in these sectors, including chemicals, 
pharmaceuticals, and motor vehicles has been particularly marked. 
• New approach Directives cover at least a further 17% of output. Where the measures have been 
in force for some time, as with the Pressure Vessels Directive, they have been favourably 
received. The new approach is distinctive because of the choices it offers to the producer as to 
the technical solution chosen and as to the choice of any test or certification body. It is therefore 
perhaps unsurprising that anxieties seem to focus around the early days of operation of the 
Directives and how this flexibility is to be interpreted in practice. 
• Harmonised European Standards offer optional fast track compliance with new approach 
Directives. Some problems have been experienced due to delays in the delivery of the 
standards. This reflects the time-consuming nature of standards writing - on average it takes 5 
years for the private sector standards bodies to draft and obtain consensus on a European 
Standard. Notwithstanding notable shortfalls in areas such as construction products, the 
standards bodies have made rapid strides in adapting to the surge in demand. It is expected that 
the bulk of the standards required for the operation of the new approach legislation will be in 
place within two years. 80% of standardisation now takes place at European or international 
level, as compared to 80% at national level only 10 years ago. The onus will be on European 
industry, if it wants the harmonised standards, to provide sufficient resources to finish the job. 
• The SMP offers producers increased flexibility to choose bodies for test and certification. There 
has been a shortage of choice of such bodies in some sectors and in some Member States. Much 
depends on the diligence of the Member States, both in expediting the notification of suitable 
bodies and in ensuring that a uniformly high standard of performance is met. 
• Un-harmonised national requirements affects some 25% of output. Market access for these 
products depends on mutual recognition and this is proving difficult to enforce in a way which 
guarantees access to al! Member State markets. The entry into force in 1997 of a new 
notification procedure for national measures restricting market access should reduce uncertainty 
about the application of mutual recognition. 
Despite these caveats, the surveys make clear that the Community has succeeded in establishing 
ground-rules and an institutional infrastructure which is capable of delivering a technical barrier-
free Single Market. 
Further, this progress has been based on high levels of health, safety, environmental and consumer 
protection. Only rarely have national authorities contested these as being insufficient. Fears 
expressed in the early days of the SMP have proved groundless; improvements in free circulation 
have been achieved without putting these overriding requirements at risk. The Commission's use 
of independent scientific advice when preparing harmonisation measures intended to protect public 
12 
health has certainly made a big contribution to this. Its independent scientific committees have 
been particularly useful. Recourse to such advice in the management of Community rules will help 
to prevent problems and to provide rapid and effective responses to those problems which do 
emerge. 
Even where regulatory problems have been resolved, some producers have experienced difficulties 
in persuading economic operators to accept the results of conformity assessment from bodies 
which they do not know, or the adequacy of voluntary national standards and marking 
requirements with which they are unfamiliar. The Commission encourages market-led initiatives to 
remove obstacles to mutual recognition and intcr-changcabilily of marks or to develop common 
European standards and marks. But this is not a regulatory problem. Only a change of customer 
attitudes can overcome this non-regulatory technical barrier. 
Yet this shows how far consumer confidence is crucial to the operation of the Single Market. For 
the market to work well, customers need to be sure that products do indeed meet the requirements 
for placing on the market. This is especially so for those with which they are unfamiliar. This 
confidence could be undermined, in the Single Market, by a suspicion that products could be 
placed on the market in another Member State and then circulate freely without being in 
conformity, either because the common technical specifications had not been implemented there, 
or because the lack of an adequate mechanism for detecting and punishing false declarations of 
conformity, inadequate controls at external frontiers, or inadequate supervision of lest procedures. 
The achievement of free movement has reinforced the need for agreed inspection and surveillance 
procedures to prevent such concerns from arising. More attention (o this area is neeceo in the 
future management of the Single Market. 
3.4 Services 
The Community has established a basic legal framework in manv service markets. The most I i obvious restrictions have been removed. But legislative measures have only been ccixkig on 
stream since 1993. Delays in transposing the new rules into national law have impeded progress j 
(e.g. insurance). Further measures may be needed, particularly for financial services. ! 
More effort has been needed to integrate service markets than products. The measures aimed to 
eliminate deep-seated unchallenged obstacles to cross-border provision of services and 
establishment in partner countries. Prior to the SMP, national markets were segregated iirough 
quantitative restrictions on trade, by means of outright prohibitions on competition from non-
domestic suppliers (road freight transport) or privileged treatment for them (air transport). Other 
requirements in national regulations increased the cost of entry or establishment (financial 
services) or deterred cross-border provision of services (insurance). 
The SMP aimed to separate decisions on market access from technical rules on supervision, market 
stability, safety and consumer protection by setting minimum EU licensing requirements for 
operation (subject to 'home country control1). In other sectors, where services could be offered 
across borders, harmonisation of general interest provisions was necessary to allow for the home 
country control principle to be applied. In professional or regulated services, where the right to 
practice is often conditional on holding specified qualifications, the approach of the "mutual 
recognition" of equivalent qualifications was pursued. 
Services targeted by the SMP account for over 50% of jobs and added-vaiue In service sectors, 
including sectors with high growth and job creation potential. Other service sectors have been 
indirectly but significantly affected. The physical organisation of distribution and shipment 
networks has been transformed to meet the needs of an integrated market. These market services 
contribute to other sectors: every 100 ECU of industrial output embodies 20 ECU of service inputs. 
13 
Table 1 shows the effectiveness of EU measures for services sectors as perceived by economic 
operators. The SMP has successfully removed most of the targeted restrictions. In road freight, air 
transport and telecommunications liberalised services, operators can now freely provide services 
across borders. Removal of the restrictions has fundamentally changed operator capacity to win 
custom in partner countries. Between 1990 and 1995, there has been a 300% increase in the 
volume of road transport services delivered by partner country hauliers within the territory of 
individual Member States. This has allowed for more efficient provision of pre-existing volumes 
of haulage services. In air transport, new alliances and new market entrants are removing rigid 
structures, to the benefit of consumers. In banking services, the introduction of the 'single banking 
licence' has substantially reduced the cost of establishment in partner countries; cross-border 
branches have increased by 58% in the 2 years since the legislation entered into force. 
In telecommunications, the liberalisation of telecommunications equipment, data and value-added 
télécoms services, satellite services and, from 1996, mobile communications and the use of utility-
owned networks and cable TV networks has removed barriers to investment and led to lower 
prices and better service. In isolated instances, however, such as insurance, the measures have not 
yet succeeded in opening up national markets. The approximation of legislation undertaken to date 
still contains some loopholes which are used to hamper cross-border provision of services or 
establishment (such as national rules on protection of the "general good" in financial services). 
These problems, discussed further in Chapter 4, require case-by-case examination and further 
measures may have to be taken to remove remaining restrictions. Furthermore, the Commission is 
concluding consultations on the 'freedom to provide services' and 'general good' provisions of the 
Second Banking Directive and a Green Paper consultation on Consumers and Financial Services. 
More general initiatives may be needed, especially in the area of new Information Society services. 
3.5 Capital 
Almost all impediments to free movement of capital have been removed. Remaining national 
restrictions derive from taxation law or prudential controls in the financial services field and are 
not a serious impediment, except for continuing restrictions on investments by pension funds; 
However, the lack of a harmonised approach to taxation of income from capital remains a major 
distortion of the market. 
Capital restrictions on long-term investment flows and commercial transactions have long been 
abolished. Directive 88/361 introduced complete liberalisation of capital movements in the EU 
from 1990 (all derogations have now expired). In 1993, controls on exchange and financial 
transactions were removed. The adoption of new Treaty provisions prohibited all restrictions on 
capital movements and payments between Member States. 
These freedoms are qualified by Member States' right to restrict capital transfers where permitted 
by their fiscal law or to ensure application of national prudential controls in the area of financial 
services. These rights are used by some Member States for different financial markets; ten Member 
States have entered reservations within OECD against freedom of establishment and operation of 
branches of foreign insurers, banks and other financial institutions. 
The most significant restrictions affect investment undertaken by pensions funds, six Member 
States currently restrict a range of pension fund investments. Where restrictions go beyond 
prudential necessity, they amount to breaches of the Treaty and prevent the maximisation of 
returns for both the fund's members and the employer. Technological advances and the global 
freedom of capital movements make a single capital market crucial to EU competitiveness, growth 
and jobs. 
Flows of capital are also distorted by national differences in the tax treatment of income on savings 
and the tax deductibility of life insurance premiums and mortgage interest payments. It should be 
14 
Table 1: Effectiveness of Single Market measures in removing barriers to the free provision of services (as perceived by economic operators) 
Barriers 
Cross-border service restrictions Restrictions on 
Establishment Restrictions on Factor 
flows 
*S Capital controls Re^ulaTolTTte^hlu^aTbaTrilrs3 Fiscal issues Others 
Banking 77Discriminatory conditions 
for cross-border sale of 
services 
•f Restrictions on marketing and 
service content sS Discriminatory 
conditions for licences sS Prudential requirements 
S Conditions for sales ^o> Tax on savings 
® Investment income 
tax 
© Death duties 
77Discriminatory conditions 
for cross-border sale of 
services 
S Restrictions on marketing and 
service content Insurance sS Discriminatory 
conditions for licences "TT Capital controls S Consumer protection 
Conditions for sales ^ Taxation of 
reserves 
© Taxation of 
premiums © Contract law 
S Cabotage restrictions 
s S Recognition of 
diplomas s S Excise duties Road freight transport J"* Bilateral quota restrictions on 
the access to other EC markets 
•fS Price restrictions sS Discriminatory licensing 
conditions sS Weights and dimensions 
S Road safety rules 
S Speed limiters 
S Resting hours sS Border formalities for 
goods 
Air transport 77Bilateral restrictions on 
free access to other EC 
markets 
s S Price restrictions 
© Slots allocation S S Exclusive rights for 
licensing of air carriers 
© Ownership rules in third 
country Dilaterais 7 Cabotage restrictions 
s S Designation and 
capacity restrictions *S Conditions for sales 
sS Security and safety rules 
© Airport charges • VAT 
sS Exclusive rights on: 
mobile, data and 
satellite services S Border formalities for 
passengers 
S S Access to computer 
reservation systems 
* State aids, unfair 
practices 
<§> Fair access to Telecoms liberalised 
services S Discriminatory conditions for 
access to network sS Exclusive rights to 
sell equipment 7 Technical conditions for use of 
networks 
® National licensing rules 
for broadcasters 
© Media ownership 
restrictions networks 
TV Broadcasting services S Restrictions on cross-frontier 
broadcasting 
s Rental and Lending rights 
S Term of- copyright protection 
S Copyright applicable to satellite 
and cable 7 Technical conditions for use of 
networks 
* VAT sS Border formalities for 
goods 
* Technical barriers on 
products Distribution (Fast 
moving consumer 
goods) No restrictions No restrictions sS Restrictions on free 
movement of goods 
Advertising © Types of products and media 
© Comparative advertising No restrictions * Restrictions on media * Misleading advertising 
Content restrictions 
ss Barrier effectively removed; ^ Barrier partially removed; ® Remaining barrier; - Not relevant 
These type of barriers tend to increase the cost of supplying services internationally and could be considered equivalent to technical barriers in manufacturing 
recalled that Directive 88/361 also referred to the need for Fiscal harmonisation, the absence of 
which may give rise to distortions in capital flows that are likely to be accentuated by a single 
currency. 
Despite these constraints, almost all formal impediments to free circulation have now been 
eliminated. The outstanding OECD 'reservations' are limited to certain financial instruments and 
geographical areas and, except for pension fund restrictions, do not apply to a large volume of 
capital market transactions. Between 1984 and 1994 the volume of foreign assets and liabilities 
held by investors or owed by borrowers in other Member States doubled. In the UK, for instance, 
outward portfolio investment stocks rose from 6 to 60% of GDP between 1979 and 1993, whilst 
the inward stock rose from 6 to 42% of GDP over the same period. In countries such as France, 
Italy and Spain, where capital restrictions were previously significant, the Single Market has led to 
the removal of liquidity constraints. Demand for borrowing by investors can now be more easily 
met by capital inflows from partner countries and returns on capital investment across the EU are 
steadily converging. In addition, capital market liberalisation has reinforced the pressure on 
national authorities to comply with fiscal and monetary disciplines. 
3.6 Public procurement 
For the full benefits of procurement liberalisation to be achieved, more effort is needed both from 
national public authorities to implement the Directives and from purchasing entities to apply them 
to their procurement procedures. It is also necessary to improve access for suppliers. Where 
public purchasers and firms seeking to do business with public entities have applied the 
liberalised framework of Community rules, they have in some cases brought economies to public 
budgets and new business to dynamic enterprises. 
Open competition in public procurement is the key to a vigorous enterprise economy and 
successful Single Market. Public procurement accounted for 1 1.5% of EU GDP in 1994, or ECU 
721 billion (the combined size of the Belgian, Danish and Spanish economies or ECU 2,000 per 
citizen). About 110,000 of EU public authorities are estimated to be required to follow public 
procurement procedures. 
Even though the overall figure of 10% import penetration of procurement markets is disappointing, 
15% to 25% of products like office machinery, medical equipment, télécoms equipment and motor 
vehicles are now procured from suppliers in other Member States. 
On the supply side, a Commission survey of 1,600 procurement active suppliers showed high 
response rates to new market openings (of 90% and 70% to domestic and cross-border 
opportunities respectively). Tenders for new cross-border opportunities led to 44% winning new 
business and 31% selling to authorities in other Member States; 36% reported increased domestic 
competition. This reflects the increase in transparency in the market: the number of tender notices 
published in the Official Journal of the European Communities increased from 12,000 in 19X7 to 
95,000 in 1995. 
But these results still fall far short of the total potential benefits. 85% of public authorities, many 
of which are very small and engaged in limited volumes of procurement, are not publishing 
tenders. 
One of the reasons for this under-achievement is of course the substantial delay in incorporating 
the I I procurement Directives into national legislation and enforcing them effectively. Only 72% 
o( the national implementing measures required have been taken. There are 39 procedures 
currently in motion for lack of implementation, or unsatisfactory implementation of the Directives. 
Overall, only 3 Member States have completely and correctly transposed all the Directives. The 
European Council in Florence singled out the procurement sector as requiring an acceleration of 
national transpositions efforts. Market surveillance and enforcement remain a serious issue. 
15 
For its part, the Commission is considering such issues as effective application and enforcement of 
the legislation; how market access can be improved by information, training and electronic 
procurement; how the application of public procurement law can also take account of other 
policies on Trans-European Networks (TENs), SMEs, the Cohesion and Structural Funds; and 
access to third countries" procurement markets. 
16 
4. REMAINING OBSTACLES TO FREE MOVEMENT 
If the Union's efforts to complete a Single Market have largely been effective, there are no 
grounds for complacency. It is inevitable in a project as complex as the SMP that problems will be 
encountered in the definition and implementation of the new ground-rules. This chapter looks in 
more detail at the obstacles to the functioning of the Single Market, as background to setting the 
priorities for further action in Chapter 5. 
4.1 Ineffective implementation, enforcement and redress 
Agreed Community rules must be put into law in every Member State and applied effectively and 
fairly. Regrettably this is not always the case. Member States have not yet fully delivered on their 
commitments. 
The Commission has been actively pursuing these shortcomings, in particular by opening formal 
infringement procedures against Member States which do not Iul 111 their obligations, but the real 
remedy is more determined action at the national level. This review also confirms the diagnosis of 
the Commission's Strategic Programme for the Internal Market (1993) that the lack of consistency 
between legal systems in the individual Member States affects the exercise of Single Market rights. 
• Transposition 
Although the transposition rate for Single Market measures is steadily improving, with an average 
rate of 90.% for EU-15, inadequate transposition is still a concern. 56% of the 1985 White Paper 
measures have been transposed in every Member Slate. Substantial delays have occurred and poor 
quality transposition is also preventing business from fully exploiting the potential of the Single 
Market. 
Member States may also use different transposition techniques, which can result in legislation 
which, after transposition, leads to legal uncertainties and problems of interpretation. The result is 
that interested parlies may have to cope with different requirements, according to the Member 
States in which they operate, which leads to high compliance costs. Typical examples are public 
procurement and recognition oi' diplomas. But the costs do not only fall on businesses and 
citizens; recent Court judgements have shown that Member Stales can under certain circumstances 
expose themselves to substantial claims for damages by inadequate transposition. 
• Enforcement 
Uneven enforcement of EU legislation is often regarded as the most persistent barrier to trade or 
fair competition within the Single Market because overcoming it entails close scrutiny of national, 
regional, or even local practices. What is needed, above all, is mutual confidence between the 
Member States. Yel enforcement methods arc far from harmonised across Member States, leading 
to two major concerns : 
the risk of exploitation oi' inadequate enforcement by some producers or service providers, 
which will undermine the high level of protection which the legislation aims to uphold; and 
distortion of competition between producers as a result o^ differences in the way that 
enforcement is carried out. Business is complaining about the uneven and sometimes allegedly 
discriminatory application of controls, both between and within Member States. 
The lack of familiarity with, and consequent incorrect application of. Community law by national 
civil servants is a frequent cause of complaint from both businesses and individuals trying to 
exercise their rights in the Single Market. 
There is a pressing need to ensure effective and equivalent enforcement in every Member State, if 
necessary by adopting new rules, for certain aspects of harmonised product legislation. In the area 
of harmonised product legislation, particularly where the producer alone is responsible for assuring 
17 
that his product conforms to the law, effective market surveillance is required to deal with such 
subjects such as mutual assistance between control authorities, information exchange, common 
control programmes, audits, training and data-bases. 
Another kind of enforcement problem may arise in areas where market opening relies on the 
'mutual recognition' principle. Inspectors in one Member State may have difficulty in identifying 
the requirements with which products or service providers must comply or in assessing the 
conformity of the product or service provider to those requirements. There is a need for more 
exchange of information about national regulations and related conformity assessment procedures. 
• Redress 
The absence of effective remedies may hinder the correct enforcement of Community legislation. 
The provision of effective remedies requires a chain of mechanisms, from the capacity to identify a 
defective product to the willingness and ability to take measures to remove it from the market and. 
if appropriate, impose sanctions. 
Redress can be sought by private parties through the courts but here, too, there are barriers. The 
absence of effective judicial remedies to enforce Community legislation may hinder redress. 
Common measures to guarantee proper enforcement of harmonised law by the courts have 
sometimes been introduced (e.g. for the Community Trade Mark), but elsewhere the enforcement 
of the liability of the State by private parties in civil actions may be limited. In some cases, it is 
unrealistic to expect individuals with limited resources to take action before national courts. Even 
when such action is taken, the degree of awareness of Community law among legal practitioners is 
sometimes very low. 
4.2 Caps in the legislative framework 
Eleven years after the 1985 White Paper programme was agreed, a 'hard core" of its proposals still 
remains to be adopted, and market liberalisation in sectors which were not covered by that 
programme has not been completed. Some adjustment of existing measures is also needed to 
clarify and, in some cases, simplify Community rules. 
(a) Non-adoption of White Paper measures 
The main stumbling blocks arc in key areas affecting business management, such as company law, 
and corporate taxation, financial services and the liberalisation of the transport and energy 
markets. In particular, the failure of the European Union to put in place a consistent and simplified 
taxation system at EU level or to remove discriminatory provisions which create distortions 
between Member States' tax regimes has prevented companies from conducting operations as a 
single, integrated Union-wide business. This, in turn has inhibited their contribution to higher 
employment. The importance of these problems is consistently conllrmcd in submissions from 
business organisations. 
The areas in which the original Single Market agenda has not been delivered arc : 
• Company taxation 
A more coherent approach to the tax treatment of company income within the Single Market is 
long overdue. There is still no policy framework for eliminating all forms of double taxation on, 
and other possible obstacles to, cross-border income flows within the Single Market. Such a 
framework would also prevent tax losses as a result of cross-border arbitrage, avoidance or 
evasion. Problems often referred to by business, which arc only partly covered by current 
Commission proposals, include the absence of a common system for EU-wide consolidation of 
losses within groups, the tax treatment of permanent establishments compared to domestic 
companies, the persistence of withholding taxes on interest and royalty payments within groups of 
18 
companies as well as for inter-company dividends, and the uncompleted network of "bilateral 
conventions". 
• Approximation of taxation treatment of investment income 
The current co-existence of different national systems of taxation for investment income and the 
current distortions between residents and non-residents which prevail in some countries lead to 
distortions in capital movements. 
• An origin-based VAT system 
Many of the concerns voiced today do not in fact stem from the transitional regime but rather from 
difficulties with the Community VAT legislation. The present system is based on physical 
monitoring of the movement of goods and as such is no longer suited to modern business practices. 
In addition, special arrangements, options and powers allowed by Directives, together with 
derogations and differences in implementation of common provisions, have led to divergence in 
the way the common VAT system is applied. The recently-proposed work programme for an 
origin-based VAT system aims to get rid of these problems by removing any distinction between 
domestic and intra-Community transactions and providing legislation which can be applied and 
enforced equitably throughout the EU. 
• Company law 
Cross-border mergers arc still hampered by legal problems. Two unadopted proposals (the tenth 
Directive and the European Company Statute) would complete the legal framework and allow 
companies to reap considerable cost savings through simplified organisation and administration. 
This is a high priority for facilitating business in Europe. The adoption of the proposed framework 
Directive on take-over bids would provide several means of guaranteeing minimum standards o( 
protection for shareholders in case of take-overs. This measure docs not tackle structural barriers 
to take-overs but could provide a framework of greater legal security which would make it easier 
to address these other obstacles later. 
(b) The need for adjustment of existing measures 
This review has identified some instances where existing measures do not meet the needs of 
economic operators wanting to engage in cross-border transactions, either because of imprecise 
provisions or narrow scope. 
• Unclear legislation 
Some SMP rules have resulted in divergent, occasionally even conflicting, interpretations in the 
Member States. Lack oi' clarity in the public procurement Directives has led to some 
enforcement problems. Other sector-specific measures (machinery in the work place, the 
'leased line" Directive, and the transparency Directive for pharmaceutical products) have also 
given rise to problems of interpretation. 
In the foodstuffs sector, questions have arisen about the balance between harmonised and non-
harmonised measures and about the interaction of the various legislative texts. The 
Commission intends to address these issues, amongst others, in,a wide-ranging Green Paper on 
Food Law. 
• Limited scope 
In a few eases. Single Market legislation has not adequately covered all barriers to trade or 
anticipated new developments in the market as lor example the difficulties caused by the 
absence of a single authorisation procedure for insurance intermediaries or national installation 
rules in respect of certain industrial products. 
19 
4.3 Over-complicated rules 
In a limited number of cases, the implementation of the SMP has generated additional costs for 
business, of two kinds: 
• the first is short-term, transitional costs of change to harmonised systems and new technical 
requirements (such as the need to prepare and translate documentation for compliance with 
Machinery Directive); 
• the second is the cost of excessively complex and detailed regulation, which forces companies 
to invest substantially and on a permanent basis in order to comply. For example, INTRASTAT 
imposes relatively high reporting requirements on traders compared to the previous system. 
Current arrangements for indirect taxation can be burdensome in respect of the place of supply, 
the need for fiscal representatives and the introduction of special schemes for distance selling or 
new means of transport. Both of these issues have now been addressed by initiatives taken by 
the Commission, namely the SLIM initiative and the recent proposal of a work programme for a 
new common VAT system. 
4.4 Old and new obstacles at national level 
Simplification of national rules would contribute to a more efficient Single Market. The successful 
abolition of the "first line" of market-fragmenting measures has increased the importance of 
removing remaining national regulatory obstacles to cross-border transactions. 
While national rules may serve public policy objectives, they are not always proportionate to the 
desired objectives and some may be protectionist in effect. Many of these obstacles were familiar 
to the architects of the original SMP. 
An illustration can be found in the pharmaceuticals sector, where national regulations in respect of 
price and reimbursement schemes delay access to national markets and may be used to encourage 
local products. 
Uncoordinated technical legislation aimed at protecting the environment and consumers is 
frequently seen by business as a complication in the Single Market and a reason for a greater 
degree of harmonisation of rules. In some cases, the problem may be linked to shortcomings in 
existing EU legislation as, for example, in waste recovery, where there is little restriction on the 
type of measures that Member States can adopt. In others. Community rules have been overtaken 
by additional, more stringent specifications at national level. Such differentiation has a significant 
impact on smaller companies seeking to enter new markets. Although many of these measures can 
be justified by Treaty provisions, they may sometimes be out of proportion to their objectives. 
Invocation of the subsidiarity principle and recourse to Article 100a (4) to justify the maintenance 
of national environmental protection measures also worries some sectors, particularly chemicals, 
although to date recourse to Article l()0a(4) has been limited to a handful of cases with limited 
trade effects. 
The advent of information society services is also bringing with it the risk of uncoordinated 
national initiatives to address public policy concerns. The Commission has recently made a 
proposal for mechanisms to reinforce regulatory transparency in the single market for information 
society services in order to ensure a more co-ordinated approach where necessary. 
More generally, the persistent tendency of some Member States to prescribe detailed technical 
regulations for products represents a constant threat to the Single Market; on average more than 
450 new national technical rules for products arc notified to the Commission every year. There is 
little sign yet that Member States arc ready to observe the self-discipline in rule-making that they 
advocate so vociferously for the Union. 
20 
4.5 Management of Community Legislation 
(a) Scientific expertise 
The objective of the management of technical regulations is to keep the protection of the health 
and security of EU citizens and of the environment at a high level. Directives therefore need to be 
adapted according to the latest scientific knowledge. 
• The efficiency of regulations depends on a fast decision making process; the food additives case 
provides an example of the difficulties which arise when procedures are excessively slow and 
cumbersome. 
• The adaptation of directives should be based on independent scientific evidence in respect of 
relevant processes, production methods, inspections, sampling and testing methods. 
The Commission has a number of scientific committees involved in the preparation of proposals. 
In order to strengthen the credibility of their decisions, these bodies need to be reinforced in their 
autonomy, structure and composition. 
The availability of scientific knowledge at Community level is a requirement for legislation 
guaranteeing the best possible protection of health, security and the environment, but it also 
enables the Community to react to new challenges demanding new regulations, in order to prevent 
the appearance of new obstacles to trade. The Commission will increasingly make use of scientific 
expertise available from its Joint Research Centre to contribute to questions related to the 
protection of health, security and the environment. 
(b) The external aspects of the Single Market 
The development of internal Community legislation is not independent from the actions of the EU 
in the external sphere: 
• Member States' commitments in international negotiations can affect their commitments 
towards the Community and vice versa; 
• it is in the interest of the Community to base internal legislation on the outcome of progress 
achieved by international bodies in so far as the standard guidelines and recommendations of 
those bodies are scientifically justified and capable of meeting the Commission's specified 
levels of health protection. 
The Single Market implies that the EU needs to negotiate coherently in international trade matters 
in order to achieve further market openings through bilateral or multilateral means such as Mutual 
Recognition Agreements in the field of recognition of conformity assessment results. 
The Single Market is also a critical factor for the promotion of the global competitiveness of 
European business: firms have to operate in a wider market, thus prompting rationalisation of 
operations, reduction of costs and innovation and diversification of products; the introduction of 
competition in upstream activities leads to a reduction o\~ costs for inputs; and the increased 
competition that they face in their own sectors pushes business to become more efficient and cost 
competitive, and to offer higher quality products and services. 
4.6 The Single Market and services of general interest 
Efforts to establish a Single Market in services of general interest, where Member States have 
traditionally awarded special or exclusive rights to designated suppliers, have made significant 
progress but are still incomplete. 
In telecommunication services, value-added services have already been liberalised and the 
deadline for liberalisation of voice telephony and infrastructures is imminent. In these areas, the 
definition of transparent rules to guarantee access to networks under fair and competitive 
21 
conditions and to promote consumer interests, and subject to guarantees for certain regulatory 
objectives, such as the provision of universal service or technical requirements for inter­
operability, is currently receiving much attention. 
In energy, although important steps were made in the early 1990s in the form of the Directives on 
transit and price transparency, efforts at market liberalisation are only now coming to fruition. A 
common position for a Directive concerning common rules for the Single Market in electricity was 
agreed in July 1996 which foresees limited but progressive market opening and competition and 
introduces the element of customer choice, thus breaking existing monopoly situations. 
Progressive market opening will liberalise one-third of each national electricity market after a 
period of six years. Substantial benefits for all consumers can only be expected from full 
liberalisation: additional gains for consumers would amount up to ECU 10-12 billion per annum, 
an equivalent of ECU 30 per inhabitant - or twice as much as gains anticipated from the opening 
already agreed. The introduction of third party access in gas would also lead to savings of 900 
million ECU per annum for consumers and substantial additional gains could result from increased 
gas-to-gas competition. 
Further attention to the regulatory framework for liberalisation will be required if the full benefit 
from integration is to be reaped. Competition rules will be a key tool for regulating the market 
(both through, ex-ante guidance and case-by-case application). In the transition to effective 
competition in sectors where access to networks is important, action on two fronts will be needed: 
• agreement on common rules to provide transparency in the behaviour of network operators and 
clear criteria regarding conditions for access to the network and the services provided over 
them; 
• rigorous application of EU competition rules alongside implementation of the regulatory 
framework. 
Effective liberalisation would be assisted by the separation of regulatory responsibilities and 
operational activities. The application of the principle of the Single Market to rail transport and to 
postal services should also result in significant cost reductions and consumer benefits. 
22 
5. A RENEWED COMMITMENT TO THE SINGLE MARKET 
In this concluding chapter, the Commission puts forward the basis for a new political commitment 
to the Single Market. This constitutes a call to action to all parties concerned with making the 
Single Market a success: the national authorities in the Member States, the economic agents for 
whom the market has been created and the Institutions of the Union. 
The Commission identifies the main areas to be addressed in order to achieve full commitment to 
the Single Market. This will involve, in the first place, living up to commitments already entered 
into, including: 
• effective application and enforcement of existing Community law; 
• reducing the burden of over-regulation, particularly, but not exclusively at national level, which 
still impedes the operation of the market; and 
• filling in the few important gaps in the Single Market to meet objectives that were set in 1985. 
It will also require a new commitment to meet new challenges. 
5.1 Effective application and enforcement of Community law 
Proper enforcement of common rules across the entire Single Market is the major priority. This 
issue is widely perceived as a problem by businesses and individuals, who suffer from delays in 
implementation of the law in some Member States, and variations in its interpretation and 
enforcement from one Member State to another. But it is also important for ensuring equivalent 
levels of safety and security throughout the Union. This may require change in the administrative 
and even judicial culture in each Member State. 
Enforcement issues present a growing challenge and should be given greater attention at the 
political level. All parties concerned should be ready to consider a more innovative approach, to 
include the following programme: 
• Specific initiatives to strengthen Community rules: more effective rules for enforcement are 
required and in particular a strengthening of market surveillance of compliance with 
Community requirements. 
• A framework for enforcement policy: Member States should be more open in discussion of 
enforcement and be ready to exchange detailed information about their enforcement structures, 
procedures and problems. 
• Audits of national enforcement measures are needed in order to establish a high level of mutual 
confidence between enforcement agencies in the Member States. 
• Mobilising scientific and technical expertise: more systematic recourse should be made to 
independent scientific and technical expertise 
• Speeding up infringement procedures: rapid follow-up to well-founded complaints and where 
necessary the pursuit of infringement procedures against the Member States will be given high 
priority. 
• Better enforcement instruments for the Single Market, as well as wider involvement of national 
courts in enforcement. 
• Monitoring the operation of the Single Market, should be steppted up by improvement of 
national collection of statistical data on services and greater use of the Commission's network 
of Euro-Info Centres. 
23 
5.2 Reducing over-regulation 
Some national legislation untouched by the SMP is still a significant and perhaps unnecessary 
barrier to market access and cross-border operations. Specific measures are needed to increase the 
visibility of such legislation and to simplify it where possible. Action already underway to 
simplify Community legislation for the Single Market should be extended. 
(a) Community rules: 
The Commission has already launched the SLIM (Simpler Legislation for the Internal Market) 
initiative which aims at the development of ideas for the simplification of Community Directives 
and, where appropriate, the national rules which implement them. A report on four areas 
(INTRASTAT, construction products, ornamental plants and recognition of diplomas) will be 
presented to the Council shortly. On the basis of these results the Commission will define the 
working method and scope of further work. 
(b) National rules: 
The following measures should be considered: 
• A Register of national market-fragmenting measures, which will allow a review at Community 
level of national legislation which is alleged to obstruct the Single Market. 
• Reduction of administrative burdens arising from Member States' regulation, in particular 
measures to address the issues of simplification of the start-up phase for business. 
• Exchange of information, in particular about Member States' experience in reviewing their own 
regulations in order to assess the need for them or to reduce their costs. 
5.3 Completion of the legislative framework at Community level 
There are a few important gaps in the legal framework necessary to ensure the free movement of 
goods, services, capital and persons. These result either from a failure to act on proposals already 
made or from new developments in society which make common rules necessary. 
a). Finishing off the 1985 White Paper: 
A number of key elements in the White Paper blueprint have yet to be implemented. The 
outstanding gaps are critical to furthering growth, competitiveness and employment and in 
ensuring the full participation of citizens the Single Market. Proposals have been presented to the 
Council in respect of a number of key areas: 
Measures to ensure the free movement of persons: The legal framework necessary to ensure the 
free movement of persons is not yet in place. In political terms the persistence of border controls 
on persons at some internal frontiers, if not all, is the most important failure oflhe SMP. Proposals 
for three Directives necessary for the removal of border controls are before the Council and 
Parliament and must be acted upon. The Commission may also wish to propose additional 
measures to improve further the right for persons to move and reside freely within the territory of 
the Community. Further work is also required to facilitate the acquisition and preservation of 
entitlements to social benefits. 
Taxation issues: This report has highlighted a number of areas in which the absence of a common 
or coordinated approach to taxation constitutes an impediment to the operation of the Single 
Market. 
• A common system for Value Added Tax: Until the distinction in the tax treatment of 
"domestic" and "cross-border" operations is removed it will not be possible for business to 
24 
treat the entire Single Market as its home market. The Commission has recently put forward a 
multi-annual work programme to achieve this objective. 
• Eliminating double taxation and other obstacles to cross-border income flows: Lack of 
progress on the harmonisation of the tax treatment of companies or individuals operating in 
more than one Member Stale has been one of the most conspicuous failures of the original 
SMP. It also represents a serious obstacle to the generation of more jobs. 
• Approximation of taxation of investment income: Different national systems of taxation of 
investment income are still leading to distortions in the Single Market for capital. 
The creation of a European company law system: The absence of a Community-wide company law 
system imposes additional costs on the significant minority of firms wishing to be established in 
more than one Member Stale. 
Adjustment ol" existing legislation: Some internal market legislation contains unnecessary 
ambiguities or complexity. The main areas for immediate action are construction products and 
financial services; others will be identified in due course. 
b). A Single Market for tomorrow's economy: 
The needs of the information society: As national authorities seek to establish rules for the 
operation of information technology-based services, they may inadvertently re-fragment the Single 
Market. The Commission will present an action plan considering, inter alia, legislative measures 
necessary to ensure the functioning of networks for the communication and transmission of 
information, or the possibility of extending the principle of'mutual recognition' of national rules 
to these emerging markets. 
Biotechnology: Biotechnology provides the key for developing a wide range of new products, 
while ensuring safety and the protection of health in the fields of medicine, agricultural products 
and foodstuffs. Without common science-based legislation compatible with the Single Market, 
European research and exploitation of its results will be discouraged and placed at a disadvantage 
compared with its competitors. 
Specific initiatives for services: The importance of services for the Union economy (about 70 per 
cent of employment) means that additional measures may be needed to overcome the obstacles to 
the cross border provision of services or establishment. 
A single energy market: After evaluating the experience gained in the first phase of market 
opening, the Commission will propose the final steps required to build a real single market for 
electricity. Building on the success demonstrated by the unanimous common position of the 
Council on electricity, similar efforts are now being initiated to liberalise the gas market. 
5.4 Complementary action at Community level 
A legal framework is not enough for a Single Market. Other policy instruments will have to come 
into play in order to promote full use of the Single Market; first and foremost, a single currency. 
A single currency: The Euro is the most important means of consolidating and increasing the 
efficiency of the Single Market. It will not only reduce transaction costs and remove the exchange 
risks associated with cross-border trade and investment, but also increase price transparency, 
thereby enhancing competition. 
Employment and social policy: The Community should support national training and active 
labour policies, notably through the European Social Fund. Community social policy will also 
25 
continue to ensure that free movement of persons is not hampered by national social policy 
measures and that high social standards can prevail in the Single Market. 
Competition policy: The introduction of a Single Market requires even greater vigilance in the 
implementation of competition policy. The current framework may need to be reconsidered in 
respect of streamlining Community guidelines on state aids. 
Tax policy: In its recent report, the Commission, taking into account the views expressed by 
members of the High Level Group of personal reprepresentatives of Finance Ministers, gave its 
assessment of the need for a coherent overall tax policy at Community level. 
Information policy: The Commission is already implementing a number of initiatives, such as the 
'Citizens First!" information action, to meet the growing need for permanent access to information 
about individual rights and opportunities in the Single Market and clear sign-posting to problem-
solving contact points in national and local administrations. 
Environmental policy: The Single Market is based on sustainability and adequate protection of the 
environment. Uncoordinated national initiatives may run the risk of achieving sub-optimal 
effectiveness in terms of environmental policy as well as impeding the benefits of a Single Market. 
The Commission is determined to improve the integration of environmental policy within the 
Single Market. 
Enterprise policy: The Multi-annual SME Programme can assist smaller firms in the Single 
Market, notably by the improvement of the business environment and the Europeanisation of 
business strategies for SMEs, through the provision of information and support services providing 
transnational co-operation opportunities. 
Trans-European Networks: Infrastructure networks need to be integrated to accommodate the 
increasing mobility in goods, services and people. Public and private resources can jointly 
accelerate the development of trans-European infrastructures. Overcoming the barriers to such 
public private partnerships should be a priority for the Community. 
Research and innovation policy: Community Research, Development and Technology policy 
contributes to the scientific knowledge necessary for the implementation of the Single Market in a 
number of fields (health, standardisation and telematics). The progressive development of 
Community innovation policy will help to create the conditions for a better use of the opportunities 
created by the Single Market, notably through high-technology start-ups. 
Consumer policy will need to enhance consumer interests, especially in respect of financial 
services, services of general interest and the Information Society. 
5.5 Conclusions: the need for a renewed commitment to the Single Market 
The Single Market under the impetus of decisions already taken will undergo important 
developments in the coming years. This Communication has shown how far the Single Market 
has already fundamentally modified the economic and political environment within the Union. 
• On the economic front, many of the expected benefits of a Single Market without internal 
frontiers are beginning to make themselves felt, in terms of increased competition 
between firms, industrial restructuring, lower prices and more choice for consumers. 
Although the overall economic effect of these changes has so far been relatively modest 
in terms of extra economic income or extra jobs, a process is well under way which will 
yield increasingly important dividends in the future. Business is getting more 
competitive at the international level - as the growing foreign direct investment in the 
Union shows. The strategy of European businesses is also changing to become more 
oriented to a wider market. 
26 
» Politically, too, the existence of a Single Market has radically altered the framework for 
national decision-making on matters which affect the market. The new mobility of 
economic resources means that national rules increasingly need to take account of these 
market effects. In addition, the inter-dependence of Member States in ensuring that the 
objectives of common legislation are met has increased. In a market without internal 
frontiers the protection of security, safety and health are indivisible; the effective 
enforcement of the law has become a common, rather than a purely national concern. 
The Single Market remains politically centre-stage as a key instrument by which the current 
priorities of the Union can be delivered. 
• First, jobs. As the Commission indicated in the Confidence Pact, making the most of the 
Single Market is the first step towards generating employment in the Union. Increased 
competition generated by open markets is the key to international competitiveness which 
will secure the livelihood of our citizens in the longer term. Already there are signs that 
the existence of the Single Market is beginning to make a positive contribution to overall 
employment levels in the Union, even during a severe recession. A more favourable 
economic climate should produce even better results in future. 
• Second, the Community is faced with the trend towards the globalisation of the world 
economy. The move to the Single Market represents by far the most extensive and 
successful example of the elimination of barriers between national markets. If the 
momentum is sustained, both at the level of the market framework and of business 
adaptation to it, then the Community will be well placed to influence and exploit the 
wider opportunities which globalisation will offer. Progress towards the extension of the 
Single Market to services of general interest will accelerate this trend, as will the effects 
of full entry into force of the legislation already in place. 
• Third, the achievement of EMU will contribute to the efficient operation of the Single 
Market by elimination of transactions costs and exchange risk of cross-border payments 
and by eliminating the sub-optimal allocation of resources to which currency fluctuations 
can give rise. But the Single Market, by promoting convergence and a more 
economically homogeneous environment, will contribute to the conditions for the success 
of EMU. 
• Fourth, the Union commitment to develop its relationship with the Central and Eastern 
European Countries (CEECs), through the Europe Agreements and through negotiations 
for enlargement, places the take-over of the acquis of the Single Market by the CEECs 
squarely on the agenda. The preparation of the CEECs has already begun within the 
framework of the pre-accession strategy. The success with which the Single Market can 
be extended to these countries will be strongly influenced by the extent to which they 
perceive it as comprehensive and fully operational, based not only on a complete and 
coherent legal framework, but on the institutions, structures and practices to support it. 
These huge rewards can still escape us if wc are not fully committed to delivering a Single 
Market that works. If the major effort of pulling a common legal framework into place for the 
Single Market is largely behind us, what is needed now is to ensure that the conditions exist in 
every Member State to allow businesses or citizens to take full advantage of this framework. 
This requires a commitment at every level: Community, national, regional and local. Making a 
success of the Single Market also requires the engagement of economic operators as well as 
those responsible for making and applying the rules. 
27 
Appendix î : Sources of information for this review 
a). The scope of the Singte Market Programme (SMP) 
For the purposes of this review, the SMP has been taken to comprise: 
• the 282 measures outlined in the Commission's White Paper of 1985 which aimed to remove 
outstanding fiscal, technical and physical barriers to the free circulation of products, services, 
capital and persons; 
© pre-existing legislative measures which provided an important basis for single market 
completion. To a large extent, the 1985 White Paper completed an already extensive 
construction. However, the measures identified in 1985 were particularly important as they 
addressed residual obstacles which had the effect of preventing much of the benefit of earner 
actions from being reaped; 
• additions to the programme of legislative measures to bring about single market completion in 
areas which had been overlooked in the 1985 White Paper (these included libéralisation- of 
certain network-based services, such as telecommunications and energy markets); 
• flanking Community policies designed to optimise the functioning of the single market, s;?ch as 
competition policy and measures to promote regional cohesion. 
b) The research effort: 
In order to provide a thorough and informed response to the Council mandate for this review, the 
Commission launched an extensive information-gathering exercise. This has comprised 38 Sadies 
and an extensive survey of business opinion, as described briefly below : 
19 studies of manufacturing and services sectors : each aimed to determine whether i T: Single 
Market measures under review have led to the disappearance of barriers to free circulation and 
identify any remaining obstacles to cross-border transactions; 
• 6 "barrier studies" : each aimed to assess progress in dismantling the most important non-tariff 
barriers (technical barriers, public procurement, customs and fiscal formalities, industrial 
property protection, currency management and capital market liberalisation); 
• the economic impact of removing barriers was examined in a further 13 studies, which dealt 
inter alia with trade and investment flows, price convergence, competition and competitiveness, 
employment and labour markets, and economic cohesion. 
• a major survey of the awareness, attitudes and reactions to the Single Market programme at 
company level was coordinated by the Statistical Office of the European Communities 
(Eurostat), based on replies from 13,000 enterprises in 12 Member States; it asked a 
representative sample of firms with more than 5 employees in the services sector and more than 
20 employees in the manufacturing sector, (24,000 in all) to rate the success of the Single 
Market programme and its impact on their strategies and operations. 
Other sources of evidence about the effectiveness of Single Market legislative measures have also 
been considered, including independent studies or surveys carried out in the Member States. 
c). Data issues: 
Throughout this analysis an effort has been made to obtain up-to-date Community-wide data from 
a single source (Eurostat). The advantage of data from this source is that it is based on uniform^ 
definitions and builds on reliable data collected at regular intervals by national statistical bodies. 
This approach had to take account of the following considerations: 
• many of the data series examined in this review are relatively specialised and are not collected 
with great regularity (as with price level data, where surveys are only carried out at 5-yearly 
28 
• intervals). In such cases, it has proved impossible to obtain data for the period after the last 
survey (1993). 
many of the concepts involve ratios or relative indicators which require a combination of two 
sets of data used in the analysis (such as price-cost margins or concentration indices). In many 
cases, all relevant data is not available from Eurostat and use has been made of specialised 
databases (e.g. Visa, PI MS, Amdata). More complex data of this kind often lags behind more 
accessible indicators such as trade flows; 
much of the analysis classifies data by sectoral groupings, as with productivity and efficiency 
effects, for example, where comparisons are undertaken by degree of sensitivity to the SMP. 
This level of analysis requires data which is disaggregated by sector, such data only becomes 
available after some delay; 
data problems are particularly pronounced in respect of service sectors. This reflects lack of 
attention to service sectors in the past, because of the mistaken belief that they were not 
affected by internationalisation. In addition, many of the traditional concepts related to cost, 
productivity and trade do not always find a quantifiable equivalent in service sectors. Lack of 
data availability for services has proved to be a particular difficulty in the course of this 
analysis. Quantified findings quoted in respect of individual service sectors are often taken from 
the specially-commissioned studies for these sectors, and involve calculations performed 
specifically for the purposes of this review. 
29 
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