EUROPEAN COMMISSION Brussels, 5.12.2018 SWD(2018) 482 final COMMISSION STAFF WORKING DOCUMENT Accompanying the document REPORT FROM THE COMMISSION TO THE EUROPEAN PARLIAMENT AND THE COUNCIL Interim Report in accordance with Article 26(1) of Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries and repealing Council Regulation (EC) No 3/2008 {COM(2018) 788 final}



Contents Section 1: Statistics on the calls for proposals 1. Call for proposal AGRI-SIMPLE-2016 2. Calls for proposal AGRI-MULTI-2016 3. Call for proposal AGRI-SIMPLE-2017 4. Call for proposal AGRI-MULTI-2017 5. CALL FOR PROPOSAL AGRI-SIMPLE-2018 6. CALL FOR PROPOSAL AGRI-MULTI-2018 7. Evaluation of the proposals for promotion programmes Section 2: Statistics and details on Commission’s own initiaves 1. High Level Mission to Colombia and Mexico, 7-12 February 2016 2. High Level Mission to China and Japan, 16-22 April 2016 3. High Level Mission to Vietnam, Singapore and Indonesia, 2-9 November 2016 4. High Level Mission to Canada, 30 April – 3 May 2017 5. EU Pavilion at SIAL Canada in Toronto, 2-4 May 2017 6. High Level Mission to Saudi Arabia and Iran, 7-13 November 2017 7. EU Pavilion at SIAL Middle East, 12-14 December 2017 8. SPS Seminar Korea, 20-21 March 2018 9. High Level Mission to China. 14-19 May 2018

10. EU pavilion at SIAL China, 16-18 May 2018 Section 3: Details on technical support 1. Objectives and target audience 2. EU agri-food promotion portal 3. Events 4. Information and promotion campaigns



COMMISSION STAFF WORKING DOCUMENT Accompanying the document REPORT FROM THE COMMISSION TO THE EUROPEAN PARLIAMENT AND THE COUNCIL Interim Report in accordance with Article 26(1) of Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries and repealing Council Regulation (EC) No 3/2008



Section 1: Statistics on the calls for proposals 1.Call for proposal AGRI-SIMPLE-2016 1.1.Submission statistics Number of proposals by topic, requested grant and comparison with the available budget Topic Number of proposals Requested grant (EUR) Available budget (EUR) Requested/available SIMPLE-01-2016 – Union quality schemes 33 28.936.430 10.050.000 288% SIMPLE-02-2016 – Merits of Union agricultural products 36 46.503.300 6.700.000 694% SIMPLE-03-2016 -promotion on milk/dairy, pig meat products or a combination of those two 23 44.421.614 12.350.000 360% SIMPLE-04-2016 -promotion in China, Japan, South Korea and Taiwan 19 31.645.859 11.725.000 270% SIMPLE-05-2016 -promotion in USA and Canada 27 35.565.457 11.725.000 303% SIMPLE-06-2016 -promotion in Central and South America and the Carribbean 2 1.021.981 7.035.000 15% SIMPLE-07-2016 -promotion in South East Asia 6 6.625.481 7.035.000 94% SIMPLE-08-2016 -promotion in Africa and the Middle East 9 12.411.296 4.690.000 265% SIMPLE-09-2016 -promotion in other third countries 9 9.479.369 4.690.000 202% SIMPLE-10-2016 -promotion of milk/dairy products, pig meat products or a combination of those two targeting any third country 35 93.860.125 21.000.000 447% Total call AGRI-SIMPLE-2016 199 310.470.913 97.000.000 320%

Number of proposals by Member State Member state Number of proposals Austria 3 Belgium 13 Bulgaria 3 Cyprus 1 Czech Republic 1 Germany 2 Denmark 3 Estonia 1 Greece 41 Spain 22 Finland 2 France 17 Croatia 2 Hungary 1 Ireland 5 Italy 45 Lithuania 9 Latvia 3 Netherlands 4 Poland 4 Portugal 3 Romania 1 Slovenia 7 Slovakia 1 United Kingdom 5 Total 199 Number of submissions by type of proposing organisation Type of proposing organisation* Number EU level trade or inter trade organisation 0 Agri-food sector body 51 Producer association 98 MS level trade or inter trade organisation 148 Total n° of applicants 297 * - based on declarations made by applicants Information on or promotion of quality schemes* SIMPLE internal market SIMPLE third countries EU quality schemes 43 50 Organic production method 14 17 Outermost regions 16 3 National quality schemes 15 13 * - based on declarations made by applicants; same proposal can promote more than one quality scheme Proposals by product sector Product sector Number of proposals Requested budget (EUR) Share of total requested budget (EUR) Fresh and processed fruit and vegetables 42 60.881.350 19.6% Meat 30 51.843.533 16.7% Dairy products 29 70.932.421 22.8% Other eligible products 8 7.530.212 2.4% Wine, cider and vinegar 7 2.509.772 0.8% Beer 6 4.055.981 1.3% Cereals 3 1.412.912 0.5% Horticultural products 3 2.717.886 0.9% Spirits, liqueurs and vermouth 3 3.292.734 1.1% Bread, pastry, cakes, confectionery, biscuits and other baker's wares 2 1.788.508 0.6% Olive oil 2 3.715.119 1.2% Beverages made from plant extracts 1 2.530.671 0.8% Eggs 1 709.047 0.2% Fishery and aquaculture products 1 734.505 0.2% Honey and beekeeping products 1 279.245 0.1% Sugar 1 575.960 0.2% Mixed products 59 94.961.058 30.6% of which baskets with wine 32 35.698.283 11.5% Total 199 310.470.913 100% 1.2 Statistics on accepted proposals Evaluation outcome SIMPLE call Status of proposal Number of proposals % Accepted 60 30% Reserve list 19 10% Rejected - no budget 26 13% Rejected - below threshold 52 26% Ineligible 42 21% TOTAL 199 100%

Number of proposals by call and topic, requested grant and consumption of indicative budget per topic Topic Number of proposals Requested grant (EUR) Indicative budget (EUR) Share of indicative budget spent SIMPLE-01-2016 8 5.953.197 10.050.000 59% SIMPLE-02-2016 6 9.901.855 6.700.000 148% SIMPLE-03-2016 10 11.073.863 12.350.000 90% SIMPLE-04-2016 6 11.252.044 11.725.000 96% SIMPLE-05-2016 9 18.557.750 11.725.000 158% SIMPLE-06-2016 1 963.331 7.035.000 14% SIMPLE-07-2016 4 4.868.055 7.035.000 69% SIMPLE-08-2016 4 7.732.315 4.690.000 165% SIMPLE-09-2016 4 4.202.627 4.690.000 90% SIMPLE-10-2016 8 19.727.078 21.000.000 94% Total call AGRI-SIMPLE-2016 60 94.232.114 97.000.000 97%



Approved proposals by Member State Member state Number of approved proposals Amount of co-financing (EUR) Share of total co-financing (EUR) AT 2 4.200.000 4.5% BE 5 5.863.211 6.2% DE 1 1.974.890 2.1% DK 2 2.071.709 2.2% ES 6 10.248.583 10.9% FR 8 9.075.352 9.6% EL 8 16.384.710 17.4% HR 1 3.316.510 3.5% IE 1 3.008.565 3.2% IT 10 23.593.771 25.0% LT 6 4.984.236 5.3% LV 1 2.761.304 2.9% NL 1 1.599.280 1.7% PL 1 2.040.320 2.2% PT 1 731.175 0.8% SI 6 2.378.498 2.5% TOTAL 60 94.232.114 100.0%



Approved proposals by product sector Product sector Number of proposals Approved budget Share of total budget approved Fresh and processed fruit and vegetables 14 28.336.915 30.1% Meat 12 16.114.331 17.1% Dairy products 7 13.968.287 14.8% Other eligible products (honey. vinegar. beverages made from plant extracts) 3 3.829.002 4.1% Beer 5 2.453.566 2.6% Cereals 2 985.597 1.0% Spirits, liqueurs and vermouth 3 3.292.734 3.5% Olive oil 1 3.222.639 3.4% Mixed products 13 22.029.044 23.4% of which baskets with wine 5 7.957.878 8.4% Total 60 94.232.114 100.0%



2.Calls for proposal AGRI-MULTI-2016 2.1 Submission statistics

Number of proposals, requested grant and comparison with the available budget Topic Number of proposals Requested grant Available budget Requested/available Total call AGRI-MULTI-2016 - multi programmes implemented on the internal market or in third countries 27 116.102.232 14.300.000 812% Member State of the coordinator Coordinator member state Number of proposals Belgium 2 Bulgaria 2 France 7 Germany 1 Greece 3 Italy 3 Lithuania 1 Netherlands 2 Spain 5 United Kingdom 1 Total 27 Number of submissions by type of proposing organisation Type of proposing organisation* Number EU level trade or inter trade organisation 5 Agri-food sector body 6 Producer association 16 MS level trade or inter trade organisation 46 Total n° of applicants 73 * - based on declarations made by applicants Information on or promotion of quality schemes MULTI call EU quality schemes 8 Organic production method 4 Outermost regions 1 National quality schemes 0 * - based on declarations made by applicants Target countries Number of proposals % Internal market 20 74% Third countries 7 26% Total 27 100% Proposals by product sector

Product sector N° of proposals Requested budget Share of total requested budget Horticultural products 5 7.823.072 6.7% Mixed products 5 18.429.905 15.9% Fresh and processed fruit and vegetables 4 27.072.624 23.3% Olive oil 4 4.886.846 4.2% Wine 3 7.506.894 6.5% Dairy products 2 24.900.000 21.4% Meat products 2 15.228.502 13.1% Bread 1 5.460.000 4.7% Other eligible products 1 4.794.388 4.1% Total 27 116.102.232 100.0% 2.2 Statistics on accepted proposals Evaluation outcome MULTI call Status of proposal Number of proposals % Accepted 6* 22% Reserve list 1 4% Rejected - no budget 0 0% Rejected - below threshold 16 59% Ineligible 4 15% TOTAL 27 100% * after addition budget has been allocated



Number of proposals, requested grant and consumption of indicative budget* Topic Number of proposals Requested grant Indicative budget Share of indicative budget spent Total call AGRI-MULTI-2016 6 16.827.217 14.300.000 118% * after addition budget has been allocated Details on accepted proposals* Applicants’ member states Number of approved proposals Product sector Target countries Amount of co-financing (EUR) Share of total co-financing (EUR) BE+NL 1 Fruit (fresh or dried) DE 1.322.400 7.9% FR+ES+PT 1 Outermost regions logo BE, FR, DE, PL, PT, ES 2.700.000 16.0% DE 1 Cut flowers and plants, bulbs roots and live plants FR, DE, PL, SE 1.399.478 8.3% IT+ES 1 Olive oil US, JP 568.282 3.4% ES+FR 1 Wine. cider and vinegar US, CA 2.400.000 14.3% UK+DK 1 Organic products UK, DK 8.437.056 50.1% Grand Total 6 16.827.217 100.0% * after addition budget has been allocated





3.Call for proposal AGRI-SIMPLE-2017 3.1 Submission statistics* Number of proposals by topic, requested grant and comparison with the available budget Topic N° of proposals Requested grant (EUR) Indicative budget (EUR) Requested / available SIMPLE-01-2017 -Union quality schemes 45 64.907.025 12.375.000 525% SIMPLE-02-2017 -merits of Union agricultural products 43 80.636.570 10.125.000 796% SIMPLE-03-2017 -promotion in China, Japan, South Korea, Taiwan, South East Asia or India 26 46.580.231 14.750.000 316% SIMPLE-04-2017 -promotion in USA, Canada or Mexico 19 30.627.547 11.600.000 264% SIMPLE-05-2017 -promotion in Africa, Middle East, Iran or Turkey 16 27.752.872 8.450.000 328% SIMPLE-06-2017 -promotion in other third countries 11 11.158.681 11.600.000 96% SIMPLE-07-2017 - promotion of milk/dairy products, pig meat products or a combination of those two targeting any third country 24 39.591.211 12.600.000 314% SIMPLE-08-2017 -promotion of beef products targeting any third country 5 5.179.988 4.000.000 129% Total 189 306.434.124 85.500.000 358% * Submission statistics do not take into account 1 incomplete proposal received after the submission deadline via email; they also do not take into account changes in requested grant and topics selected by the applicants that were confirmed during the evaluation.



Number of proposals and requested grant by Member State Member State Number of proposals Requested grant (EUR) % AT 2 4.200.000 1.4% BE 10 12.513.855 4.1% BG 8 18.453.415 6.0% CY 2 2.342.968 0.8% CZ 2 3.917.021 1.3% DE 7 7.296.788 2.4% DK 1 577.601 0.2% EL 30 64.763.709 21.1% ES 16 31.663.997 10.3% FR 23 32.179.549 10.5% HR 2 3.454.490 1.1% HU 2 407.600 0.1% IE 2 4.149.037 1.4% IT 36 53.391.032 17.4% LT 10 15.923.818 5.2% LV 5 6.235.588 2.0% NL 5 8.300.969 2.7% PL 8 14.541.191 4.7% PT 8 5.825.043 1.9% RO 1 1.145.175 0.4% SE 1 1.407.560 0.5% SI 1 391.391 0.1% UK 7 13.352.329 4.4% Total 189 306.434.124 100.0% Number of submissions by type of proposing organization Type of proposing organization* Number Agri-food sector body 44 Producer organisation or association of producer organisations 95 Trade or inter-trade organisation 95 Trade or inter-trade organisation of the Union 0 Total n° of applicants 234 * - based on declarations made by applicants Information on or promotion of quality schemes Quality scheme* Internal market Third countries EU quality schemes 47 42 Organic production method 13 13 Outermost regions 6 5 National quality schemes 15 9 * - based on declarations made by applicants; a programme can promote more than one quality scheme Proposals by product sector Product group Number of proposals Request grant Basket of products 62 107.213.864 Fresh or processed fruit and vegetables 35 55.778.806 Dairy products 26 48.184.166 Meat and meat preparations 27 40.150.875 - Bovine 6 6.689.811 - Pork 5 9.332.740 - Poultry 3 5.174.475 - Sheep and goat 2 984.025 - Meat preparations 5 8.840.002 - Baskets 6 9.129.822 Olive oil 12 28.639.448 Wine, cider and vinegar 10 4.471.357 Other eligible products 4 4.732.970 Cereals 2 4.985.250 Spirits, liqueurs and vermouth 2 3.611.535 Eggs 2 3.305.190 Bread, pastry, cake, confectionery. biscuits and other baker's wares 2 2.200.918 Beer 2 1.245.056 Vegetable oils other than olive oils 2 435.071 Cut flowers and plant, bulbs roots and live plants 1 1.479.618 Total 189 306.434.124

3.2 Statistics on accepted proposals Evaluation outcome Status of proposal Number of proposals Share of all proposals Accepted 52 28% Reserve list 9 5% Rejected - below threshold 101 53% Ineligible/inadmissible 27 14% TOTAL 189 100% Number of successful proposals by topic, requested grant and consumption of indicative budget per topic* Topic Number of proposals Requested grant (EUR) Indicative budget (EUR) Share of indicative budget spent SIMPLE-01-2017 11* 16.690.765 12.375.000 135% SIMPLE-02-2017 10 20.136.116 10.125.000 199% SIMPLE-03-2017 3 9.415.941 14.750.000 64% SIMPLE-04-2017 7 13.284.743 11.600.000 115% SIMPLE-05-2017 5 5.228.960 8.450.000 62% SIMPLE-06-2017 3 1.984.691 11.600.000 17% SIMPLE-07-2017** 10 18.053.351 17.100.000 106% SIMPLE-08-2017 4 5.167.988 4.000.000 129% Total 53* 89.962.556 90.000.000 100% * Grant agreement for the proposal 779621 – PiaveDOP has not been signed thus allowing to grant the first two programme proposals from the reserve list in Annex II to Commission Implementing Decision C(2017) 6934, namely 779464-4EU and 779549- E4QUALITY. ** with addition of the “crisis” budget of 4.500.000 EUR



Approved proposals by Member State* Member state N° of approved proposals Amount of co-financing (EUR) Share of total co-financing (EUR) Belgium 4 3.376.588 3.8% Germany 2 2.102.813 2.3% Greece 4 7.634.216 8.5% Spain 10 25.536.966 28.4% France 17 31.559.954 35.1% Hungary 1 240.000 0.3% Ireland 1 1.417.500 1.6% Italy 4* 5.086.852 5.7% Lithuania 2 3.032.308 3.4% Latvia 1 1.012.747 1.1% Netherlands 2 3.065.418 3.4% Poland 1 1.904.266 2.1% Romania 1 1.145.175 1.3% Slovenia 1 391.391 0.4% UK 2 2.456.362 2.7% TOTAL 53 89.962.556 100% * Grant agreement for the proposal 779621 – PiaveDOP has not been signed thus allowing to grant the first two programme proposals from the reserve list in Annex II to Commission Implementing Decision C(2017) 6934, namely 779464-4EU and 779549- E4QUALITY.



Approved proposals by product sector* Product sector N° of proposals Approved budget (EUR) Share of total approved budget (EUR) Dairy products 9 19.867.868 22.1% Basket of products 10 20.802.904 23.1% Olive oil 3 14.806.959 16.5% Fruit and vegetables 8 11.769.921 13.1% Bovine meat 5 6.216.933 6.9% Meat preparations 3 5.342.642 5.9% Meat preparations; pork meat 2 2.121.320 2.4% Spirits, liqueurs and vermouth 1 1.533.760 1.7% Other eligible products 2 1.218.357 1.4% Cereals; other eligible products 3 1.169.550 1.3% Fruit juice 1 1.053.868 1.2% Bovine meat; sheep and goat meat 1 1.022.810 1.1% Bread, pastry, cakes, confectionery, biscuits and other baker's wares; chocolate and derived products 1 1.012.747 1.1% Sheep and goat meat 1 800.000 0.9% Meat preparations; poultry meat 1 642.175 0.7% Vegetable oils other than olive oils 1 391.391 0.4% Wine, cider and vinegar 1 189.351 0.2% Total 53 89.962.556 100% * Grant agreement for the proposal 779621 – PiaveDOP has not been signed thus allowing to grant the first two programme proposals from the reserve list in Annex II to Commission Implementing Decision C(2017) 6934, namely 779464-4EU and 779549- E4QUALITY.





4.Call for proposal AGRI-MULTI-2017 4.1 Submission statistics Number of proposals, requested grant and comparison with the available budget Topic* Number of proposals Requested grant (EUR) Available budget (EUR) Requested/available MULTI-A-2017 - increasing the awareness of Union sustainable agriculture on the internal market 11 29.542.753 15.050.000 196% MULTI-B-2017 -Union quality schemes - internal market or third countries 8 37.031.135 15.050.000 246% MULTI-C-2017 -merits of Union agricultural products - internal market or third countries 16 65.575.874 12.900.000 508% Total call 35 132.149.762 43.000.000 307% Member State of the coordinator Coordinator member state Number of proposals Belgium 4 Bulgaria 1 Germany 2 Denmark 1 Greece 4 Spain 2 France 12 Italy 4 Latvia 1 Netherlands 3 Zambia - ineligible 1 Total 35 Number of submissions by type of proposing organisation Type of proposing organisation* Number EU level trade or inter trade organisation 8 Agri-food sector body 11 Producer association 3 MS level trade or inter trade organisation 23 Total n° of applicants 45 * - based on declarations made by applicants Information on or promotion of quality schemes MULTI call EU quality schemes 9 Organic production method 4 Outermost regions 2 National quality schemes 2 * - based on declarations made by applicants Target countries Number of proposals % Internal market 29 83 % Third countries 6 17 % Total 35 100%

Proposals by product sector Product sector Number of proposals Requested budget (EUR) Share of total requested budget Basket of products 5 26.292.209 20% Sheep and goat meat (fresh, chilled and frozen) 3 21.908.122 17% Dairy products 5 20.124.185 15% Fruit and vegetables 5 19.474.203 15% Bovine meat (fresh, chilled and frozen) 2 7.378.512 6% Cut flowers and plants. bulbs roots and live plants 5 7.237.408 5% Wine, cider and vinegar 1 6.415.365 5% Bread, pastry, cakes, confectionery, biscuits and other baker's wares 1 5.400.000 4% Beer 2 5.394.113 4% Other eligible products 3 4.887.616 4% Spirits, liqueurs and vermouth 1 2.700.320 2% Pork meat (fresh, chilled and frozen) 1 2.537.108 2% Preparations of vegetables, fruit or nuts (incl. table olives) 1 2.400.602 2% TOTAL 35 132.149.762 100%



4.2 Statistics on accepted proposals Evaluation outcome Status of proposal Number of proposals % Accepted 9 26% Reserve list 8 23% Rejected - below threshold 9 26% Ineligible 9 26% TOTAL 35 100% Number of accepted proposals*, requested grant and consumption of indicative budget Topic Number of proposals Requested grant (EUR) Indicative budget (EUR) Share of indicative budget spent MULTI-A 3 10.042.389 15.050.000 67% MULTI-B 3 13.788.240 15.050.000 92% MULTI-C 4* 21.553.169 12.900.000 167% Total 10* 45.383.798 43.000.000 106% * it includes additional proposal ID 779465 from the reserve list after addition budget has been allocated



Accepted proposals* by origin of beneficiaries, product/sector, target markets and requested grant



Topic Coordinator’s MS Partners’ MS Product sector Target countries Requested grant (EUR) A FR DK+BE+IE+FR+NL+UK Dairy products (excl. Cheese) DK+BE+IE+FR+NL+UK 2.880.000 ES HU Sheep and goat meat (fresh, chilled and frozen) ES+HU 5.460.000 BE Cut flowers and plants, bulbs roots and live plants BE+BG+DE+DK+FR+ NL+UK 1.702.389 B FR IT Vegetables (fresh, chilled and dried) excluding sweetcorn; Fruit (fresh or dried); DE+FR+IT 4.428.000 FR NL Cheese; Dairy products (excl. Cheese) DE+FR+NL 6.959.638 EL BG+RO Preparations of vegetables, fruit or nuts (incl. table olives); UAE+KW+ SA 2.400.602 C NL BE Bread, pastry, cakes, confectionery, biscuits and other baker's wares BE+NL 5.400.000 FR HU+FR Fruit (fresh or dried); Vegetables (fresh, chilled and dried) excluding sweetcorn; FR+HU 4.073.221 FR IE+UK Sheep and goat meat (fresh, chilled and frozen) DE+FR+IE+UK 8.224.061 ES ES+PT Rabbit meat ES+PT 3.855.887 TOTAL 45.383.798 * it includes additional proposal ID 779465 from the reserve list after addition budget has been allocated

5.CALL FOR PROPOSAL AGRI-SIMPLE-2018 5.1 Submission statistics Number of proposals, requested grant and comparison with the available budget Topic Number of proposals Requested grant Available budget Requested/ available Simple-01-2018. Union quality schemes 28 36.236.292 11.000.000 329.4% Simple-02-2018. AGRI methods & products 32 37.948.272 7.000.000 542.1% Simple-03-2018. Sheep & goat meat 3 4.083.829 2.000.000 204.2% Simple-04-2018. China, Japan, Asia 29 52.072.195 26.250.000 198.4% Simple-05-2018. Can, USA, Mex, Colombia 21 43.700.209 22.500.000 194.2% Simple-06-2018. Other geographical areas 33 41.486.225 26.250.000 158.0% Total call AGRI-SIMPLE-2018 146 215.527.021 95.000.000 226.9% Proposals by Member State Member state Number of programmes Total budget Requested grant Share of total requested budget Belgium 8 11.730.558 8.736.750 4.1% Bulgaria 3 10.010.444 7.643.908 3.5% Czech Republic 3 6.531.624 4.665.729 2.2% Germany* 7 7.519.549 4.187.032 1.9% Denmark 1 4.755.088 3.804.070 1.8% Greece 22 43.292.622 34.129.259 15.8% Spain 14 28.825.845 20.605.748 9.6% Finland 2 4.385.818 3.370.997 1.6% France 20 34.662.169 26.982.843 12.5% Ireland 6 12.490.424 9.512.037 4.4% Italy 31 73.611.947 56.338.119 26.1% Lithuania 5 8.987.573 6.861.712 3.2% Latvia 1 937.445 749.956 0.3% Netherlands 1 1.199.979 839.986 0.4% Poland 9 20.396.211 15.868.643 7.4% Portugal 5 5.450.870 4.150.600 1.9% Romania 2 2.768.261 2.214.609 1.0% Slovenia 5 3.207.675 2.245.372 1.0% UK 1 3.742.359 2.619.652 1.2% Total call AGRI-SIMPLE-2018 146 284.506.464 215.527.021 100.0% * 5 were submitted by an applicant from a non-EU country Number of submissions by type of proposing organisation Type of proposing organisation* Number Agri-food sector body 38 Producer association 67 MS level trade or inter trade organisation 78 Total n° of applicants 183 * - based on declarations made by applicants Information on or promotion of quality schemes Number of proposals EU quality schemes 65 Organic production method 24 Outermost regions 7 National quality schemes 15 * - based on declarations made by applicants Proposals by product sector Product sector Number of proposals Requested Grant Share of total requested grant Basket of products 41 60.425.699 28% Fresh or processed fruit and vegetables 36 57.500.750 27% Meat and meat preparations 24 37.343.922 17% Bovine 5 4.128.322 2% Basket of meat products 4 6.875.442 3% Meat preparations 4 4.544.620 2% Poultry 4 5.949.831 3% Sheep and goat 4 6.703.481 3% Pork 3 9.142.227 4% Dairy products 20 29.791.922 14% Olive oil 6 11.850.469 5% Honey and beekeeping products 5 2.459.760 1% Wine. cider and vinegar 4 5.122.133 2% Other eligible products 3 3.031.664 1% Cereals 2 5.410.250 3% Cut flowers and plants. bulbs roots and live plants 1 280.000 0% Spirits. liqueurs and vermouth 1 489.468 0% Beer 1 544.254 0% Fisheries 1 554.400 0% Bread. pastry. cakes. confectionery. biscuits and other baker's wares 1 722.331 0% Total call AGRI-SIMPLE-2018 146 215.527.021 100%

5.2 Evaluation statistics Evaluation outcome AGRI-SIMPLE-2018 Status of proposal n° % Accepted 58 39.7% Reserve list 9 6.2% Rejected – no money 25 17.1% Rejected - below threshold 38 26.0% Ineligible 16 11.0% TOTAL 146 100.0% Number of proposals, requested grant and consumption of indicative budget Topic Number of proposals Total grant Indicative budget by topic Share of indicative budget spent SIMPLE-01-2018 -Union quality schemes 8 13.384.497 11.000.000 122% SIMPLE-02-2018 -merits of Union agricultural products 7 6.403.194 7.000.000 91% SIMPLE-03-2018 -sustainable sheep/goat meat production 1 1.810.526 2.000.000 91% SIMPLE-04-2018 –promotion in China, Japan, South Korea, Taiwan, South East Asia or Southern Asia 13 27.870.725 26.250.000 106% SIMPLE-05-2018 -promotion in Canada, USA, Mexico or Colombia 12 22.715.290 22.500.000 101% SIMPLE-06-2018 -promotion in other third countries 17 24.958.927 26.250.000 95% Total call AGRI-SIMPLE-2018 58 97.143.160 95.000.000 102% Accepted proposals by Member State Member state of the coordinator Number of programmes Total grant amount Share of total grant amount Belgium 3 3.466.480 3.6% Bulgaria 1 1.580.261 1.6% Czech Republic 1 742.000 0.8% Denmark 1 3.804.070 3.9% Greece 7 12.474.716 12.8% Spain 6 11.392.098 11.7% France 11 13.451.886 13.8% Ireland 1 3.158.417 3.3% Italy 18 34.399.016 35.4% Lithuania 2 1.758.051 1.8% Netherlands 1 839.986 0.9% Poland 4 8.531.209 8.8% Portugal 1 795.707 0.8% Romania 1 749.264 0.8% Total call AGRI-SIMPLE-2018 58 97.143.160 100.00% Number of applicants in accepted proposals by type of proposing organisation Type of proposing organisation* Number Agri-food sector body 12 Producer association 24 MS level trade or inter trade organization 34 Total n° of applicants 70 * - based on declarations made by applicants Accepted proposals informing on or promoting quality schemes MULTI call EU quality schemes 23 Organic production method 8 Outermost regions 1 National quality schemes 5 * - based on declarations made by applicants Target countries of accepted proposals Number of proposals Co-financing budget % of total number of proposals % of total co-financing budget Internal market 16 21.598.217 27.6% 22.2% Third countries 42 75.544.943 72.4% 77.8% Total 58 97.143.160 100% 100%

Accepted proposals by product sector Product sector Number of proposals Requested budget Share of total requested budget Fruit and vegetables 17 30.273.221 31.2% Fruit (fresh or dried) 7 12.695.989 13.1% Preparations of vegetables, fruit or nuts (incl. table olives) 4 9.053.434 9.3% Fruit (fresh or dried), Vegetables (fresh, chilled and dried) excluding sweetcorn, Preparations of vegetables, fruit or nuts (incl. table olives) 4 7.088.199 7.3% Vegetables (fresh, chilled and dried) excluding sweetcorn 1 749.264 0.8% Fruit (fresh or dried), Vegetables (fresh, chilled and dried) excluding sweetcorn 1 686.335 0.7% Meat and meat preparations 12 22.027.405 22.7% Pork meat 2 6.150.708 6.3% Bovine meat and Pork meat 1 3.158.417 3.3% Meat preparations 2 2.748.179 2.8% Sheep and goat meat 1 1.810.526 1.9% Poultry meat 2 1.799.000 1.9% Pork meat, Meat preparations 1 828.735 0.9% Pork meat, Poultry meat, Meat preparations 1 480.893 0.5% Bovine meat 1 433.507 0.4% Cheese and dairy products 13 18.907.782 19.5% Basket of products 10 18.696.851 19.2% Olive oil 1 4.090.977 4.2% Other eligible products 2 2.763.982 2.8% Cereals 1 2.520.000 2.6% Wine, cider and vinegar 2 1.758.051 1.8% Bread, pastry, cakes, confectionery, biscuits and other baker's wares 1 722.331 0.7% Total 58 97.143.160 100.0% 6.CALL FOR PROPOSAL AGRI-MULTI-2018 6.1 Submission statistics Number of proposals, requested grant and comparison with the available budget Topic Number of proposals Requested grant Available budget* Requested/available MULTI-A-2018 - sustainable sheep/goat meat production 1 3.863.253 4.000.000 96.6% MULTI-B-2018 - fruits and vegetables in the context of proper dietary practices 6 9.788.118 8.000.000 122.4% MULTI-C-2018 - Union quality schemes or merits of Union agricultural products 16 57.111.851 30.000.000 190.4% MULTI-D-2018 - promotion in any third country(ies) 13 39.272.090 37.100.000 105.9% Total call 36 110.035.312 79.100.000 139.1% * Topic D includes 5 million EUR top-up from the unspent crisis budget Member State of the coordinator Member state of coordinator Number of programmes Belgium 4 Bulgaria 4 Cyprus 1 Germany 1 Denmark 1 Greece 7 Spain 2 France 4 Ireland 1 Italy 7 Lithuania 1 Netherlands 1 Portugal 1 Romania 1 Total 36 Number of submissions by type of proposing organisation Type of proposing organisation* Number EU level trade or inter trade organisation 7 Agri-food sector body 17 Producer association 30 MS level trade or inter trade organisation 49 Total n° of applicants 103 * - based on declarations made by applicants Information on or promotion of quality schemes MULTI call EU quality schemes 11 Organic production method 7 Outermost regions 1 National quality schemes 2 * - based on declarations made by applicants

Target countries N° of proposals % Internal market 23 63.9% Third countries 13 36.1% Total 36 100% Proposals by product sector Product sector N° of proposals Requested budget Share of total requested budget Fresh or processed fruit and vegetables 12 23.349.463 21% Basket of products 10 33.386.856 30% Wine, cider and vinegar 6 22.995.603 21% Dairy products (excl. Cheese) 3 15.949.654 14% Bovine meat (fresh. chilled and frozen) 2 6.686.217 6% Spirits. liqueurs and vermouth 1 1.164.640 1% Olive oil 1 3.954.459 4% Pork meat (fresh. chilled and frozen) 1 2.548.420 2% Total 36 110.035.312 100% 6.1 Statistics on evaluated proposals Evaluation outcome MULTI call Status of proposal Number of proposals % Accepted 21 58.3% Reserve list 0 0.0% Rejected - below threshold 11 30.6% Ineligible 4 11.1% TOTAL 36 100.0% Number of proposals, requested grant and consumption of indicative budget Topic Number of proposals Requested grant Indicative budget Share of indicative budget spent MULTI-A 0 0 4.000.000 0.0% MULTI-B 5 9.788.098 8.000.000 122.4% MULTI-C 10 44.747.494 30.000.000 149.2% MULTI-D 6 21.001.858 37.100.000 56.6% Total call 21 75.537.451 79.100.000 95.5% Accepted proposals by origin of beneficiaries, product/sector, target markets and requested grant





Topic B Coordinator MS Partners MS Product sector Target countries Requested Grant (EUR) BE FR Fresh F&V France, Belgium, Italy, Poland, Germany 1.015.961 DE AT Fresh F&V Germany, Austria 2.368.844 CY EL+BG+RO Fresh F&V Czech Republic, Germany, Poland 3.747.478 BE DE Fresh F&V Belgium, Germany 1.232.244 EL EL+CY Fresh F&V Greece, Germany, Poland 1.423.570 Topic C DK SE Pork meat Denmark, Sweden 2.548.420 FR DK+FR+IE Cheese Denmark, France, Ireland 3.740.000 LT EE Cheese, Dairy products (excl. Cheese), Spirits, liqueurs and vermouth Estonia, Latvia, Lithuania, Germany, Poland 2.055.193 FR BE+DK+FR+IE+NL Dairy products (excl. Cheese) Belgium, Denmark, France, Ireland, Netherlands 9.900.000 BE FR+ES F&V Belgium, France, Germany, Greece, Poland, Spain 3.839.834 IT NL Organic products France, Germany, Italy 6.415.404 PT IT Wine Denmark, Germany, Portugal, France 2.796.367 FR IT+BE+NL Bovine meat Belgium, France, Italy 5.995.475 IT FR Olive oil France, Germany, Italy 3.954.458 EL IT+EL Wine, cheese Germany, France, Italy, Greece 3.502.341 44.747.494 BG CY Cheese Brazil, Japan, United States 2.309.654 Topic D FR DE Wine United States 7.881.360 IT PL Organic products Thailand, United States, Indonesia, Singapore, Vietnam 1.811.682 ES FR Wine China, Hong Kong, Taiwan, S. Korea, Japan, Singapore 2.880.000 IT EL Wine Canada, Russian Federation, Japan 4.639.093 EL BG Wine Belarus, Brazil, China 1.480.067



7.Evaluation of the proposals for promotion programmes Proposals that are submitted following the publication of the calls for proposals have to be firstly checked for their compliance with the admissibility, eligibility, exclusion and selection criteria set out in the annual work programme/call. For the evaluation of proposals, experts are selected in a way to ensure a high level of skills. experience and knowledge in the areas of the call (including project management. marketing. communication. internationalisation and evaluation of results in relation to the agri-food sector) while ensuring absence of conflict of interest. Special attention is given to achieving a balanced composition in terms of skills, experience, knowledge, geographical diversity and gender. The evaluation was made against the award criteria set out in the annual work programme/call. Each proposal was evaluated against the award criteria, independently by (at least) 3 experts. The experts prepared an individual evaluation report (IER) with comments and scores for each criterion. For each proposal, the individual experts then formed a consensus group in order to reach a common view and agree on comments and scores (in a consensus report). Finally, the panels are convened for each topic of the call to examine and compare the consensus reports to check the consistency of their scores and comments and — in case of equal scores — to agree on a priority order. The ‘above-threshold proposals’ (i.e. proposals that passed both the individual and overall thresholds) are ranked by the experts in order of their overall score in their panel ranked list. Based on the expert ranking and the budgetary constraints the Agency has drawn up call ranked lists. The Agency did not deviate from the panel ranked list(s) nor did the Commission in case of selection of simple programme.



Section 2: Statistics and details on Commission’s own initiatives 1.High Level Mission to Colombia and Mexico, 7-12 February 2016

High-level missions are part of a series of Economic Diplomacy activities envisaged to facilitate market access for European agri-food products. They typically include a political part dedicated to political meetings of the Commissioner and a business part with activities for business delegates representing European exporters. Participants to the missions are recruited via calls for applications which are published for each high-level mission via different channels: ·official invitations to the European Parliament's Committee on Agriculture. ·the Member States and their Ministries of Agriculture. ·the major professional organisations. ·the Civil Dialogue Group on Quality and Promotion. ·DG AGRI website and social media. ·and since 2017 also via the EU Representations in the Member States; the National Promotion Bodies. and CHAFEA’s website. The selection is based on several criteria particularly geographical balance among the Member States; sectorial balance taking into account the products potential for the target country market; balance between SMEs and bigger companies; national and European umbrella organisations. 42 business representatives (out of a 58 applications) from 14 Member States accompanied Commissioner Hogan in this mission. Participation per Member State: EU umbrella organisations 3 Belgium 3 Bulgaria 1 Denmark 1 Finland 1 France 2 Germany 4 Greece 1 Ireland 2 Italy 3 Spain 10 Poland 2 Portugal 2 UK 2 Netherlands 1 Participation per Sector: Alcoholic beverages 8 General 2 Dairy 6 Fruit and Veg 3 Meat 15 Cereals and Potato starch 2 Confectionary 2 Political deliverables of the mission included: ·Market access issues; ·Good communication channel established between Colombian authorities and the EU in different issues: organics, SPS, rural development etc.; negotiations were launched on the organics agreement;

·Awareness about the EU and the Trade Agreement increased; ·GI friendly partner in the region Elements of business delegation programme: ·Networking dinner with Commissioner ·Introductory seminar for European producers about Colombian market ·Business seminars on EU products for local buyers, retailers and distributors ·B2B meetings ·Retail visits in Colombia: Carulla. Jumbo. Exito ·Networking dinner with the EU MS Embassies and representatives of the Mexican authorities ·Business Seminar on Mexican market ·Retail visits in Mexico: Chedraui. La Europea Plaza Carso. Liverpool. La Bottega Culinaria. Condesa. High Level Mission to Colombia and Mexico – evaluation highlights ·92% of business delegates were satisfied with the mission ·72% of business delegates indicated a possibility for their business to grow as a result of the mission. 2.High Level Mission to China and Japan, 16-22 April 2016 45 business delegates (out of 151 applications) from 15 Member States took part in this mission. Participation per Member State:

EU umbrella organisations 7 Belgium 5 Bulgaria 1 Denmark 1 Finland 1 France 7 Germany 4 Greece 1 Ireland 3 Italy 11 Spain 9 Poland 5 Portugal 5 Sweden 2 UK 3 Netherlands 1 Participation per Sector: Meat (pork/beef/poultry) 20 Alcoholic beverages 14 Dairy 10 F&V and Olive Oil 3 General 10 Cereals 3 Other (animal fat/genetic material) 3 The mission delivered the following results: ·SPS and market access: restrictions connected to Schmallenberg virus lifted for 4 Member States and some administrative progress on BSE; ·GI negotiations: a successful round took place in November. Next one was in February 2017; ·Organics: agreed to revisit current positions and a meeting took place between the CNCA and DG AGRI in July 2016; ·Cooperation in agriculture research: DG Plewa attended the Food Security and Safety Summit in China in November; ·Young farmers: a cooperation project agreed to be launched. Regarding the mission in Japan (Tokyo. Yokohama). the results of the vising include: ·several SPS barriers were tackled or advanced upon: end of beef ban due to BSE (beyond the lift of the ban on Italian beef); ·Japan agreed to harmonise with widely recognised international standards in the field of food and wine additives; · recognition of the regionalisation principle in the area of animal diseases; ·Strong political message was delivered regarding EU ambition for EU-Japan FTA and EU readiness to conclude the FTA as soon as possible. Elements of the business delegation programme:

·Handbooks on the Chinese and Japanese markets ·Working meetings with Commissioner Hogan ·Workshop organised by the EU Chamber of Commerce in China ·Seminar on Green Agriculture and Sustainable Trade ·Business seminar on European products for Chinese businesses ·Site visits in China: organic farm, GI production sites, Chongming Ecological Agricultural Science and Innovation Center ·Launch of the “European Restaurant Week” in China ·Retail visits in China: Sanyuanqiao Best Collections, Carrefour, Metro, Jenny Lou ·Introductory seminar on Japanese market ·Launch of the “Tastes of Europe – Restaurant Week” In Japan ·Business seminar on EU products ·B2B meetings ·Retail visits in Japan: Takashimaya. Metro, Motomachi Union Supermarket ·Site visits in Japan: in and around port of Yokohama. High Level Mission to China and Japan – evaluation highlights ·91% of business delegates satisfied with participation ·75% expected their business to grow as a result of the mission ·One year after the mission 81% of business delegates confirmed that contacts established during the mission facilitated their business and 44% of them concluded new business deals for a total sales value of over 75 million EUR a year.

3.High Level Mission to Vietnam, Singapore and Indonesia, 2-9 November 2016 The visit to Vietnam was organised in the wake of the EU-Vietnam Free Trade Agreement. concluded on 2 December 2015. The Commissioner focused his diplomatic efforts on swift implementation of the FTA in order to maximise the opportunities it offered, while emphasising the importance of removing SPS barriers to trade. Good political contacts were made during the visit with progress expected on SPS issues. Similarly, the visit in Indonesia followed the launching of the negotiations on the EU-Indonesia Free Trade Agreement amid expectations for much higher trade flows. The Commissioner raised issues of GI protection and TBT and SPS barriers, including progress on “single entity” status for the EU, access to the port of Jakarta as well as discussions on BSE status. 52 business representatives (out of 82 applications) from 16 Member States participated in this mission. Participation per Member State: EU umbrella organisations 7 Belgium 1 Bulgaria 2 Denmark 1 Finland 2 France 3 Germany 3 Greece 1 Hungary 1 Ireland 2 Italy 7 Spain 7 Poland 4 Portugal 3 Romania 1 UK 3 Netherlands 3 Participation per Sector: Meat (pork/beef/poultry) 21 Dairy 9 F&V and Olive oil 7 Alcoholic beverages 6 General 4 Cereals 4 The mission featured a number of new elements: -Introductory briefing meeting organised in Brussels ahead of departure -Business delegation visited one country – Singapore – without the Commissioner -Mission was linked to a major international trade event (SIAL Interfood Indonesia) -Programme of activities benefited from cooperation with Member States and co-financed promotion programmes -Working breakfasts with the Commissioner were organised for different categories of products. -Programme of business delegation activities featured different elements organised according to the objectives of the mission.

1.To improve market knowledge:

-Market Entry Handbooks -Introductory seminars including with Vietnamese Minister of Agriculture on the FTA -Retail visits: Lottemart, Occident Mart, AEON Mall, ANNAM Gourmet market (in Vietnam), Fairprice Finest, La Petitie Boutique, Quartier, Sheng Siong (Singapore), Carrefour (Indonesia) -Information sessions per different sectors and product categories -Networking activities

2. To organise business contacts on the spot: -B2B meetings -Business fora for local buyers -Press conferences -Visit to SIAL Indonesia



3.To allow for interaction with the Commissioner. Commission and Member States officials: -Breakfasts, debriefing and other networking opportunities with Commissioner -Participation in the event “Ballade en France”.

High Level Mission to Vietnam, Singapore and Indonesia – evaluation highlights ·Average satisfaction rate among business delegates at 96% ·One in four business delegate closed business deals as an immediate result of the mission ·One year after the mission 89% of the business delegates confirmed that contacts established during the mission facilitated their business and 53% concluded business deals. 4.High Level Mission to Canada, 30 April – 3 May 2017

High Level Mission to China was organised to coincide with the beginning or provisional application of the CETA agreement as well as the SIAL Canada fair in Toronto where the EU was designated the Region of Honour. Commissioner’s political programme was organised in parallel to the activities of the business delegation. The objectives of business delegation activities were to: ·Increase market knowledge. notably by providing insights into the regulatory framework and consumer preferences; ·Provide local business contacts. A 60-strong business delegation (out of 156 applications) came from 22 Member States. featuring 57% delegates who joined Commission’s missions for the first time.



Participation per Member State: EU umbrella organisations 5 Austria 3 Belgium 5 Bulgaria 1 Cyprus 1 Denmark 1 Finland 1 France 4 Germany 1 Greece 2 Hungary 4 Ireland 3 Italy 8 Latvia 1 Lithuania 3 Netherlands 1 Poland 3 Portugal 1 Romania 1 Slovak Republic 1 Slovenia 1 Spain 6 Sweden 1 United Kingdom 2 Participation per Sector: Alcoholic beverages 17 Confectionary + genera 14 Dairy 12 Fruit and Veg 8 Meat 9 Activities organised for the business delegates: ·Networking dinner ·Business forum ·B2B meetings ·Participation in the opening of EU pavilion at SIAL Canada, visit of the fair ·Session on CETA ·Retail visits to Loblaws, Metro, Pusateri’s ·Site visits to the LCBO, Ontario Food Terminal, St. Lawrence Market, Food Starters, Food Innovation & Research Centre.

High Level Mission to Canada – evaluation highlights ·59% overall satisfaction rate among business delegates ·Highest rated activities by business delegates: retail visits, business forum, introductory seminar ·56% of business delegates expected their business to grow as a result of the mission. 5.EU Pavilion at SIAL Canada in Toronto, 2-4 May 2017 Commission organised EU pavilion at SIAL Canada in Toronto in order to profit from the Region of Honour status granted to the EU by fair organisers in 2017 as well as to emphasise the trade opportunities opened by the CETA agreement. The pavilion was organised in order to: ·Promote and raise the profile of Union agricultural production methods, quality schemes and high quality and safety standards in particular in the context of CETA. ·Promote EU products through common activities (permanent / non-permanent ones) all day long for 3 days. ·Achieve good media coverage and exposure of EU products. Priority topics of pavilion communication included: ·CETA agreement ·'Safe Food for Canadians' (new Canadian regulation to be implemented in 2017 implies that importers have a license for importation) ·PDO/PGI/TSG: Stress value and message of the origin ·In addition: Organic / sustainable agriculture Product categories exhibited at the EU pavilion: Wine, Spirits, Beer, Fresh and Processed meat, Olive Oil, Fresh fruits and vegetables, Processed fruits and vegetables, Dairy products, Processed cereals, Bread, Pastry, Cakes, Biscuits and other bakery products, Chocolate and derived products, Confectionary, Honey, Gums resins and plant extracts, Cotton, Living plants, products with Geographical Indications.

List of activities and features of the EU pavilion: ·Display and tasting of a selection of GI and organic products. combined with informative session moderated by and expert in each category. At least 10 products from 10 different Member States were represented in each category of products. ·Interactive screen directing visitors to Member States’ pavilions. EU companies and EU co-financed programmes, informing of benefits of CETA, providing information on GI products and presenting promotion campaigns running in Canada. ·SIAL opening by the Commissioner ·Open general information session on CETA ·Session and quiz on GIs ·Presentation of EU co-financed promotion campaigns ·EU-Canadian products pairing ·Cooking shows and classes with local chef ·Mixologist contest ·Press interviews with EU business delegates. 6.High Level Mission to Saudi Arabia and Iran, 7-13 November 2017 Organised within the framework of EU economic diplomacy, the high-level mission to Saudi Arabia and Iran had two parallel aspects: bilateral meetings of the Commissioner with relevant national authorities and accompanying business delegation activities. Objectives of this mission included discussions on market access, establishment or enhancement of business relations as well as improved understanding of the markets. 44 business delegates joined Commissioner in Saudi Arabia, 42 in Iran, mostly overlapping and coming in total from 19 Member States (169 applications from 23 Member States). Participation per Member State: EU umbrella organisations 6 Austria 2 Belgium 3 Bulgaria 3 Denmark 2 Finland 3 France 8 Greece 2 Hungary 1 Ireland 3 Italy 5 Spain 5 Lithuania 4 Poland 3 Portugal 3 Romania 1 Netherlands 3 Participation per Sector: General 9 Dairy & Baby Milk 11 Fruit and Veg 9 Beef. Lamb &Genetic Material 10 Poultry & Eggs 3 Cereals & Seeds 7 Olive oil. Sauces and Condiments 3 Bakery & Confectionery 3 Fodder & Feed 4

In order to assist business delegates in valuable market intelligence, the Commission procured Market Entry Handbooks for both visited countries and organised preparatory briefing meeting ahead of the mission. Elements of business delegation programme in Saudi Arabia: ·Business Event "Doing business in Saudi Arabia: Agri-Food sector" ·Press conference ·Individual B2B meetings ·Participation in SFDA conference on food safety ·Official dinner ·Retail visits (to selected supermarkets, shopping malls), European Food Festival ·Field visits (to selected local agri-food companies) ·Breakfasts with Commissioner.

Elements of business delegation programme in Iran: ·Exclusive expert presentation on financial transactions with Iran ·EU-Iran Agri-Food Business Forum ·Individual B2B meetings ·Press conference ·Official dinner ·Retail visits (to selected supermarkets. wholesalers. bazaars) ·Field visits (to selected local agri-food companies)

·Breakfasts and debriefing with Commissioner



Evaluation by business delegates High level mission to Saudi Arabia and Iran – Evaluation highlights: 54 Business delegates participated in more than 300 B2B meetings and more than 400 attendees of business seminars. 7.EU Pavilion at SIAL Middle East, 12-14 December 2017 EU pavilion of 160 m2 was organised at SIAL Middle East in Abu Dhabi. UAE on 12-14 December 2017. This activity belonged in a follow up to Commissioner’s visit to Saudi Arabia and Iran and served a purpose of communicating about key characteristics of EU agri-food products to regional mainly business audience: sustainability, quality, diversity, safety, taste and traceability. The EU pavilion had solely communication and informative function. with no explicit B2B element which was typically covered by EU Member States and private stands. EU companies and promotion programmes exhibiting at the fair. Pavilion’s activities featured permanent display of selected EU quality food and beverage products from most Member States, scheduled info session on EU food safety and quality policy coupled with tasting of samples made from EU food products by an acknowledged chef Donnchadh Geraghty from Ireland as well as a permanent info desk. Food product categories exhibited at the pavilion included: ·Fruits, vegetables and nuts

·Meat: Beef and poultry ·Dairy and cheese ·Chocolates and confectionery ·Olive oil ·Preparations of cereals, flour, starch or milk ·Pastry processed products ·Food preparations for infant use. The fair in general attracted relatively low number of visitors in 2017 and as a result it is estimated that EU pavilion was visited by approx. 520 visitors including 160 who participated in the cooking shows and info sessions. EU pavilion at SIAL Middle East – evaluation highlights ·69% of pavilion visitors interested in buying or consuming European products ·Quality was identified as the main driving element behind EU products’ popularity (53%); 21% valued their taste and visual appeal. 8.SPS Seminar Korea, 20-21 March 2018 “EU Agri-Foods SPS Seminar” was organised in Four Seasons Hotel. Seoul. South Korea on 20-21 March 2018 as the first SPS Promotion Seminar under EU Promotion policy. SPS Promotion seminars respond to a need for dissemination of EU high safety and quality standards in third countries having highest export growth potential. This includes promoting key elements of the EU Common Agriculture Policy such as EU quality schemes for agricultural products. EU organic production or sustainable production systems for EU agri-food products including in particular EU ‘from farm to fork’ Sanitary and Phytosanitary (SPS) regime. Specifically for Korea, the Seminar aimed to capitalise on opportunities for agri-food products opened by the EU-Korea Free Trade Agreement. Issues covered in presentations: ·Overview of EU food safety regulations ·Animal identification and traceability in the EU

·International standards for safe trade of animal products ·Food information to consumers in the EU ·EU policy on GIs and organics ·Challenges and opportunities on the Korean market ·The EU phytosanitary system (F&V) and the EU pesticides management system ·Regionalisation for plant diseases ·The EU management system for pesticides, residues and chemicals ·Enforcement of EU SPS legislation: controls, audits, inspections. The seminar agenda included a Round Table " The Korean market. Food Safety and Quality standards: benefits and challenges". The aim of this round table was double: to wrap up and insist on the most important political aspects seen during the lectures (trade irritants with Korea) and to provide to stakeholders other than the Korean official services a chance to have a say. The core of the discussions consisted of identifying elements which may constitute challenges to EU exporters trying to enter the Korean market along with possible solutions. The Round Table was held facing the public and counted with speakers including EU MS trade attachés, EU exporter's representatives, Korean Importers Association, chambers of commerce, Wine and Spirit Importers Association, Fruits Importers Association, private companies, legal firms etc. Attractive products display was another magnet for target audiences.

It provided a presentation of food and beverage products from majority of EU MS including products provided directly by MS representatives and their contacts in Korea featuring the following product categories: ·Beverages: mineral water, juice, wine and spirits; ·Confectionery and Chocolate ·Dairy and cheese; ·Fish (processed); ·Nuts and olives; ·Olive oil, balsamic vinegar, sauces and dips; ·Pastry cooked products: biscuits and waffles; ·Preparations of cereals.

The cooking show was a major attraction of the seminar and served as the right complement to the expert sessions. It featured presentations and serving of signature dishes prepared by resident chefs from Austria and Korea as well as hired chef from Italy and a celebrity Korean chef Jae-Hoon Lee. The show generated enormous interest as well as a suitable environment for B2B relations.

“EU Agri-Foods SPS Seminar” – evaluation highlights: •147 participants over 2 days •>70% of participants had increased their overall knowledge on the European Union and EU food safety standards •>50% of participants had increased their knowledge on EU quality policy on GIs, organics and safe EU exports to Korea •<40% of participants had increased their knowledge of the EU’s plant health standards of the EU’s phytosanitary system and of the EU’s pesticides management system •All participants had increased their knowledge of the EU’s GI products following the Seminar •64% found the quality of the speakers to be good, while 36% found it very good •91% of participants overall satisfied with the reception, cooking shows and product display •16 Korean media outlets covered the event •19 articles about the seminar published in Korean press and media •6 social media influencers and bloggers participated. 9.High Level Mission to China. 14-19 May 2018 High Level Mission to China featured events organised in Shanghai and its immediate neighbourhood as well as in Shenzhen. The largest mission organised within Promotion policy’s own initiative activities. It gathered 65 business delegates from 24 Member States (more than 170 applications) representing the following categories of products: · Dairy ·Alcoholic Beverages ·Meats & Meat products (Pork; Beef; Poultry) ·Fruits & Vegetables ·Confectionary ·Olive oil

Programme for business delegates was organised in parallel to Commissioner Hogan’s agenda of political meetings. The objectives of activities offered to business delegates were to: ·improve the delegates’ knowledge about Chinese market, its consumers and trends; ·provide networking opportunities with Chinese business people as well as Member States commercial representatives; ·enhance the visibility of European agri-food companies on the Chinese market.

Events organised for the business delegates included: ·preparatory briefing meeting in Brussels, including presentation of a dedicated Market Entry Handbook · internal briefing meeting and networking dinner ·targeted seminar on the Chinese market with presentations from the EU Chamber of Commerce in China, EU SME Centre, China Policy, RCS, Carrefour, EU IPR Helpdesk, Eibens, Publicis Communications ·info desks from EU SME Centre, EU IPR Helpdesk, EU Chamber of Commerce in China ·Sectoral workshops on market access, key SPS issues, future consumption and consumer trends ·Business dinner ·Working breakfasts with Commissioner ·Participation in the opening of EU pavilion at SIAL China and visit of the fair ·B2B matchmaking at SIAL China ·Debriefing from political meetings of the Commissioner ·Retail visits to Metro, Hema supermarkets ·Site visits in Shanghai to Bright Dairy & Food. Carrefour Food Safety Lab, Free Trade Zone, Yumi Research Center ·E-commerce workshop in Shenzhen

·Networking business dinner with local businesses ·Site visits in Shenzhen to the logistics centre, High Green Market High level mission to China – evaluation highlights ·86% general satisfaction rate among business delegates ·76% of business delegates expect their business to grow in China as a result of this mission ·The most useful events as rated by business delegates: meetings/interaction with the Commissioner, business seminar, retail visits. 10.EU pavilion at SIAL China, 16-18 May 2018 EU pavilion at SIAL China in Shanghai was organised on 16-18 May 2018 to coincide with Commissioner Hogan’s high level mission to China with business delegation. A 168 m 2 pavilion was designed with an objective of communicating key characteristics of EU agricultural food and beverage products: food safety, tradition, nutritious value and traceability, with a special focus given to GI products on the occasion of ongoing negotiations of the EU-China GI agreement. The EU was also designated as Region of Honour of SIAL China 2018. Animations and activities in the pavilion included: ·Official opening ceremony ·Product display ·Tasting area ·Cooking show & policy · information sessions ·Infopoint ·Panel discussion session hosted by

SIAL: “Geographical Indication

labels – promising high quality and tradition”. Tasting area was organised into tasting stations with the following product categories: meat, cheese, fruit and vegetables, beer, wine and confectionery. In total, 33 250 samples of quality EU food and beverage products were served during three days of the fair.

Member States contributed selected products both to the tasting stations as well as to product display while it was ensured that products from across the EU are equally represented. The EU pavilion was envisaged to provide additional visibility for the EU at the fair under “Enjoy It’s from Europe” signature while indirectly representing Member States European companies and promotion programmes and reinforcing their status and messaging with the visiting business people and public. Cooking shows were delivered by Michelin-star German chef operating in Shanghai. accompanied with a commentary by a local moderator and policy officer from the Commission explaining about safety and quality aspects of EU products used for the preparation of the dishes. EU pavilion at SIAL China – evaluation highlights ·12 cooking and information sessions ·588 participants in total ·88.5% participants satisfied ·85% learned about EU added value for food safety, 71% about health quality of EU foods ·81% interested in buying EU foods



Section 3: Details on technical support 1.Objectives and target audience Technical support services are part of the measures on the initiative of the Commission foreseen by the reformed promotion of agricultural products policy. The objectives of these services are defined in the Regulation (EU) No1144/2014, Article 9: "2. The Commission shall develop technical support services, in particular with a view to: (a) encouraging awareness of different markets, including by means of exploratory

business meetings; (b) maintaining a dynamic professional network around information and promotion

policy, including providing advice to the sector with regard to the threat of imitation

and counterfeit products in third countries; and (c) improving knowledge of Union rules concerning programme development and

implementation." Subsequently, Chafea and European Commission developed the services presented below targeting the following audiences: 1. National and/or European organisations of producers representing different agricultural

product sectors (e.g. dairy, meat, fruit and vegetables, wine etc.)

2. SMEs exporting within the EU and to third countries 3. National authorities (such as ministries of agriculture and paying agencies) 4. Organisations providing support for internationalisation of SMEs 2.EU agri-food promotion portal Based on the input from the stakeholders, the portal was created available at the following web address: https://ec.europa.eu/chafea/agri/ . It includes market information, information concerning the available funding opportunities, news and events as well as tools supporting the potential applicants for EU funding in their proposal preparation as well as assisting exporters in their export activity. The portal contains an interactive map with information concerning all adopted programmes since 2014 including target markets and budget information. Please see below the home page of the portal: Information regarding the portal statistics can be found in the technical support services section of the report. Please find below examples of the specific tools offered as part of the portal:



Market entry handbooks Market entry handbooks constitute a tailor-made analysis of the third country markets with identified opportunities for the EU agri-food products. The countries covered by the reports correspond to those where business delegations visits were organised as well as to the priority countries identified each year in the Annual Work Programme. Examples can be found below. There are currently eight market entry handbooks available on the portal with six additional in the preparation. Highlights: ·tailor-made proprietary market reports. ·export opportunities identified per sector. ·advice on the market entry conditions, distribution channels and marketing channels.

·cultural aspects including the DOs and DON'Ts. ·part of the briefing of the business delegation. Find partners tool In order to facilitate contacts between different organisations eligible for funding as well as stimulate applications for the MULTI call, a specific tool was developed on the portal. It gives the applicants the opportunity to fill in their organisation's profile and define parameters of the desired profile of the partner organisation.



Highlights: ·tool tailored to the specificities of the promotion policy. ·facilitates contacts between organisations from different regions and Member States. Eligibility checker This tool was created in order to help the applicants navigate through the eligibility criteria and ultimately reduce the number of ineligible proposals. Campaign visual creator Another area which is problematic for the applicants and beneficiaries of the EU funding concerns the rules on visuals. It is however very important that the rules are being adhered to. This tool, as well as other documents available on the portal, allow the applicants and beneficiaries upload their visual and make a simulation how their marketing material may look like, which is at the same time visually appealing and following the rules in place. Frequently Asked Questions

As a complement to call documents, such as the call texts, guide for applicants and helpdesk, a series of Frequently Asked Questions was developed. It is updated every year and includes weekly updates during the call submission period. It is searchable which facilitates its use. Interactive map of EU-funded campaigns Interactive map serves as the repository of all campaigns adopted since 2014 and allows for the search by different parameters. e.g. proposing country, target country, product sector. It provides links to the actual campaign websites and increases the transparency by featuring the campaign budget, including the share of the EU funding. Webinars In order improve the quality of the proposals, each year the weak areas are identified and complemented by the applicants' feedback. Based on this information, tailor-made webinars are organised together with the experts in the field. The target audience constitutes of the potential applicants for EU funding as well as the EU exporters in general. There are currently six webinars available on the portal and further four in preparation. Examples of the webinars can be found below. Statistics can be found in the part of the report dedicated to technical services. 3.Events Info days Info days on calls for proposals are organised every year following the publication of the calls for proposals. They include presentations of the calls as well as statistics of previous calls, information concerning the eligibility and support tools available. They also feature presentations of the EU-funded programmes by the beneficiaries in order to share best practices. One general info day takes place in Brussels. The objective is to increase awareness of the funding opportunities as well as to increase the knowledge of the rules applicable to the calls for proposals. In collaboration with the Member States, Chafea and European Commission participate in the national info days where possible attended by a native speaker. Statistics can be found in the technical support services part of the report. Highlights:

·relevant audience (agri-food stakeholders); ·more in-depth information concerning the calls; ·opportunity to ask questions; ·web streaming for higher outreach; ·examples of best practices.

Presentations of EU funding opportunities and match-making In 2018, Chafea and European Commission organised for the first time the presentation of the EU-funding and the match-making event during one of the biggest European food trade fairs – SIAL in Paris on 23 October. The exact registration figures were not yet known at the time of writing this report.