No C 49/72 Official Journal of the European Communities 28. 2. 90 
Proposal for a 
COUNCIL REGULATION (EEC) No . . . 
of... 
on measures to increase the consumption and utilization of apples 
(90/C49/47) 
THE COUNCIL OF THE EUROPEAN COMMUNITIES, 
Having regard to the Treaty establishing the European 
Economic Community, and in particular Article 43 
thereof, 
Having regard to the proposal from the Commission, 
Having regard to the opinion of the European Parliament, 
Having regard to the opinion of the Economic and Social 
Committee, 
Whereas the consumption of apples in the Community is 
stagnating; whereas, moreover, surpluses of apples are 
withdrawn from the market each year; whereas there are 
possibilities for increasing quantities consumed, in particular 
by bringing production closer into line with consumer tastes; 
whereas, moreover, fruit and vegetables are healthy products 
the consumption of which should be encouraged as part of a 
health policy; 
Whereas possibilities of increasing consumption of products 
sold fresh and of products prepared from apples must be 
developed; 
Whereas the producer organizations have a special role to 
play in the implementation of measures to achieve that 
development; 
Whereas provision should be made for specific measures to 
increase the consumption of fresh apples and for the 
development and diversification of processed products to be 
encouraged by a financial contribution from the Community 
to the measures implemented; 
Whereas the aim of the measures provided for is to achieve 
the objectives laid down in Article 39 of the Treaty; whereas 
provision should be made for a Community financial 
contribution towards the implementation of those measures 
from the Guarantee Section of the European Agricultural 
Guidance and Guarantee Fund, 
HAS ADOPTED THIS REGULATION: 
Article 1 
The Community shall make a contribution of up to 60 % 
towards the financing of measures to encourage an increase 
in the consumption of fresh apples harvested in the Community, including research into varietal diversification, 
presented and conducted by representative groups 
combining the various branches, of activity of the sector. 
Article 2 
1. The Community shall make a contribution of up to 
50 % towards the financing of measures undertaken in the 
framework of programmes with the objective of increasing 
the disposal of products processed from apples harvested in 
the Community. Such programmes shall be drawn up and 
implemented jointly by one or more producer organizations 
and one or more apple processors. The measures may cover 
chilled products prepared for direct consumption. 
2. The Community contribution shall be up to 60% 
where the implementation of the programme includes the 
conclusion of delivery contracts between producer 
organizations and processors. 
Article 3 
The measures provided for in Articles 1 and 2 must not relate 
to trade marks and must not refer to any Member State. 
Article 
The contribution towards the financing of the measures 
provided for in Articles 1 and 2 shall be deemed intervention 
intended to stabilize the agricultural markets within the 
meaning of Article 3 (1) of Council Regulation (EEC) 
No 729/70 O). It shall be financed by the EAGGF 
Guarantee Section. 
Article S 
The measures provided for in Articles 1 and 2 shall be 
defined and the detailed rules for the application of this 
Regulation shall be adopted in accordance with the 
procedure laid down in Article 33 of Council Regulation 
(EEC) No 1035/72 (2). 
Article 6 
This Regulation shall enter into force on the third day 
following its publication in the Official Journal of the 
European Communities. 
(>) OJ No L 94, 28. 4. 1970, p. 13. 
(2) OJ No L 118, 20. 5. 1972, p. 1. 
28. 2. 90 Official Journal of the European Communities No C 49/73 
This Regulation shall be binding in its entirety and directly applicable in all Member 
States. 
Done at Brussels, . . . 
For the Council