21.5.92 OfficialJournaloftheEuropeanCommunities NoC129/5
II
(PreparatoryActs)
COMMISSION
AmendedproposalforaCouncilDirectiveontheapproximationofMemberStates'laws,regu­
lationsandadministrative provisionsonadvertisingfortobaccoproducts(')
(92/C129/04)
COM(92)196final—SYN194
(SubmittedbytheCommissionpursuanttoArticle149(3)oftheEECTreatyon30April1992)
(')OJNoC167,27.6.1991,p.3.
ORIGINAL PROPOSAL AMENDED PROPOSAL
THECOUNCILOFTHEEUROPEANCOMMUNITIES ,Unchanged
HavingregardtotheTreatyestablishingtheEuropean
EconomicCommunity ,andinparticularArticle100a
thereof,
HavingregardtotheproposalfromtheCommission ,
IncooperationwiththeEuropeanParliament,
HavingregardtotheopinionoftheEconomicand
SocialCommittee ,
Whereastherearedifferencesbetweenthelaws,regu­
lationsandadministrative provisionsoftheMember
Statesonadvertisingfortobaccoproducts;whereassuch
advertisingtranscendsthebordersoftheMemberStates
andwhereassuchdifferencesarelikelytoconstitute
barrierstofreecirculationofproducts,meansofsupport
forthisadvertising ,andthefreeprovisionofservicesin
thisarea,aswellastodistortcompetitionandthus
impedetheestablishmentandoperationoftheinternal
market;

NoC129/6 OfficialJournaloftheEuropeanCommunities 21.5.92
ORIGINALPROPOSAL AMENDED PROPOSAL
Whereasobstaclestotradeshouldbeeliminatedand,to
thisend,therulesrelatingtotobaccoadvertisingbythe
abovemeansshouldbeharmonized,leavingtoMember
Statestheintroduction ,undercertainconditions,of
measurestheyconsidernecessarytoguaranteepublic
healthprotection ;
Whereas,inconformitywithArticle100a(3)ofthe
Treaty,theCommissionisobliged,initsproposalsunder
paragraph 1concerninghealth,safety,environmental
protectionandconsumerprotectiontotakeahighlevel
ofprotectionasabasis;
Whereastheserulesmusttakedueaccountofpublic
healthprotection,inparticularinrelationtoyoung
people;
Whereas,giventheinterdependence betweenthevarious
formsofadvertising,printed,written,oral,byradioand
televisionbroadcastandcinema,andtopreventanyrisk
ofdistortingcompetitionandcircumventing therules
andregulations,suchharmonization shouldcoverall
advertisingformsandmediaapartfromtelevisionadver­
tising,whichisalreadycoveredbyCouncilDirective
89/552/EEC(');
WhereastheEuropeanCouncilheldon28and29June
1985inMilanstressedtheimportanceoflaunchinga
Europeanactionprogrammeagainstcancer;
WhereastheCouncilandtherepresentatives ofthe
GovernmentsoftheMemberStates,meetingwithinthe
Council,intheirresolutionof7July1986ona
programmeofactionoftheEuropeanCommunities
againstcancer(J)setforthisprogrammetheobjectiveof
contributingtoanimprovementinthehealthandquality
oflifeofcitizenswithintheCommunitybyreducingthe
numberofillnessesduetocancerand,accordingly,
regardedmeasurestocountertheuseoftabaccoastheir
primeobjective;
Whereastobaccoconsumption constitutesavery
importantdeathfactoreachyearintheMemberStates
oftheEuropeanCommunity ;
Whereasadvertisingplaysafundamental rolein
promotingsmoking,particularlyamongyoungpeople;
WhereasattheCouncilofMinistersmeetingon3
December1990theMemberStatescameoutinfavour
offullharmonization ofadvertisingfortobacco
products;
(')OJNoL298,17.10.1989,p.23.
(2)OJNoC184,23.7.1986,p.19.

21.5.92 OfficialJournaloftheEuropeanCommunities NoC129/7
ORIGINALPROPOSAL AMENDED PROPOSAL
Whereas,giventhecurrentstateofMemberStates'
nationallegislationandbearinginmindtheirlikely
furtherdevelopment ,fullharmonization canonlytake
placeonthebasisofacompletebanonadvertisingfor
tobaccoproducts;
Whereasthetobaccoindustrymustbeabletoinform
consumersofthevarioustypesandbrandsoftobacco
productsincompliancewithmarketlawsandtherulesof
competition ;
Whereas,however,theuseoftobaccoisextremely
damagingtohealthandsuchinformationshould
thereforeberestrictedtointerestedpartiesonly,i.e.the
consumersoftobaccoproducts;
Whereasadvertisingmust,tothiseffect,beauthorized
onlyinestablishments specializinginthesaleoftobacco
andwithenclosedindoorpremisesforservingtheir
customers ;
Whereasbyretainingthepossibilityfordisplayingadver­
tisingwithinsuchoutlets,advertisingcanthusfulfilits
essentialpurpose;whereasitwillthusbepossibleto
guaranteetheprotectionofthepopulationingeneral
andofyoungpeopleinparticular;
Whereasallformsofindirectadvertisingproducethe
sameeffectsasstraightadvertisingfortobaccoproducts;
whereasabanshouldthereforebeimposedonsuch
indirectformsofadvertisingwhich,whilenotactually
mentioningthetobaccoproduct,usetrademarks,
emblems,symbolsorotherdistinctiveelementsasso­
ciatedwithtobaccoproducts;
Whereaspersonsororganizationswho,undernational
law,havealegitimateinterestinthemattermustbe
giventheopportunitytotakeactionagainstanyadver­
tisingwhichdoesnotconformtotherulesestablishedby
theMemberStatesinapplicationofthisDirective,
HASADOPTEDTHISDIRECTIVE :
Article1
ForthepurposeofthisDirective,thefollowingdefi­
nitionsshallapply:
advertising:anyformofcommunication ,printed,
written,oral,byradioandtelevisionbroadcastand
cinema,withtheaimordirectorindirecteffectsof
promotingatobaccopoduct,includingadvertising

NoC129/8 OfficialJournaloftheEuropeanCommunities 21.5.92
ORIGINALPROPOSAL AMENDEDPROPOSAL
which,whilenotspecificallymentioningtheproduct,
triestocircumventtheadvertisingbanbyusingbrand
names,trademarks,emblemsorotherdistinctive
featuresoftobaccoproducts;
tobaccoproducts:allproductsintendedtobesmoked,
sniffed,suckedorchewed,inasmuchastheyare,even
partly,madeoftobacco;
tobaccosalesoutlets:establishments specializinginthe
saleoftobaccoandwithenclosedindoorpremisesfor
servingcustomers.Shopswithseveralcountersfora
rangeofdifferentgoodsonsaleareexcludedfromthis
defintion .
Article2
1.WithoutprejudicetoDirective89/552/EEC,all
formsofadvertisingfortobaccoproductsshallbe
bannedintheterritoryoftheCommunity .
2.MemberStatesshallensurethatbrandsor
trademarkswhosereputationismainlyassociatedwitha
tobaccoproductarenotusedforadvertisinginother
areas,ifthisbrandortrademarkisbeingusedfor
advertisingofatobaccoproduct.
2a.Theprovisionsofparagraph2shallnotaffecta
company'srighttoadvertiseunderitsbrandortrade
markproductsotherthantobaccoproductsoncondition
that:
(a)theturnoverfromtobaccoproductsmarketedunder
thesamebrandortrademark,evenbyadifferent
company,doesnotexceedhalftheturnoverfrom
non-tobaccoproductsofthisbrand;
(b)thebrandortrademarkwasfirstregisteredfor
non-tobaccoproducts.
3.MemberStatesshallensurethatnewtobacco
productsdonotmakeuseofthereputationacquiredby
certainbrandsortrademarksalreadyusedinassociation
withproductsotherthantobaccoproducts.
4.Anyfreedistributionoftobaccoproductsshallbe
banned.
Article3
MemberStatesmayauthorizeadvertisingwithintobacco
salesoutlets,providedthatitisnotvisiblefromoutside
thepremises.

21.5.92 OfficialJournaloftheEuropeanCommunities NoC129/9
ORIGINALPROPOSAL AMENDEDPROPOSAL
Article4
MemberStatesshallensurethatthereexistsappropriate
andeffectivemeanstocontroltheimplementation ofthe
nationalmeasuresadoptedinaccordancewiththis
Directive.Thesemeansmustincludeprovisionsensuring
thatpersonsororganizations which,accordingtothe
nationallegislation,canjustifyalegitimateinterestinthe
suppressionofadvertisingwhichisincompatiblewiththis
Directive,maytakelegalactionagainstsuchadvertising
orbringsuchadvertisingtotheattentionofanadminis­
trativebodycompetenteithertopronounceon
complaintsortoinstitutetheappropriatelegal
proceedings .
Article5
ThisDirectiveshallnotprecludeMemberStatesfrom
introducingmeasuresconcerningadvertisingfortobacco
products,inaccordancewiththeTreaty,whichthey
deemnecessarytoguaranteethehealthprotectionof
theircitizens,providedthatsuchmeasurescomplywith
thisDirective .
Article6
1.MemberStatesshalladoptandpublishby31July
1992thelaws,regulationsandadministrative provisions
necessarytocomplywiththisDirective.Theyshall
forthwithinformtheCommissionthereof.
WhenMemberStatesadopttheseprovisions,theseshall
includeareferencetothisDirectiveorshallbeaccom­
paniedbysuchreferenceatthetimeoftheirofficial
publication .Theprocedureforsuchreferenceshallbe
adoptedbyMemberStates.
2.MemberStatesshallapplytheprovisionsreferred
toinparagraph 1from1January1993.
Article7
ThisDirectiveisaddressedtotheMemberStates.