NoL311/6 OfficialJournaloftheEuropeanCommunities 22.11.74
REGULATION (EEC)No2930/74OFTHECOUNCIL
of18November 1974
onadvertisingandpublicitycampaignsdesignedtopromotetheconsumption
ofmeat
pigmeat,andinArticle17ofCouncilRegulationNo
123/67/EEC(6)of13June1967onthecommon
organizationofthemarketinpoultrvmeat ,THECOUNCILOFTHEEUROPEAN
COMMUNITIES ,
HavingregardtotheTreatyestablishingtheEuropean
EconomicCommunity ,andinparticularArticles43
and209thereof;
HavingregardtotheproposalfromtheCommission ;
HavingregardtotheOpinionoftheEuropeanParlia­
ment(');
Whereasthereisanimbalancebetweensupplyand
demandonCommunitymeatmarketsandanymeans
ofrestoringthenecessarybalanceshouldthereforebe
used;whereastothisendRegulation (EEC)No
1857/74(2)alreadyprovidesforanadvertisingand
publicitycampaignforbeefandveal;
Whereassuchcampaignsshouldbeorganizedforthe
othertypesofmeatforwhichthereiscommonorgani­
zationofthemarket,tofinishonthesamedateas
thatlaiddownforbeefandveal;
Whereasnotwithstanding Article3ofCouncilRegula­
tion(EEC)No729/70(3)of21April1970onthe
financingofthecommonagriculturalpolicy,aslast
amendedbyRegulation(EEC)No2788/72(4),provi­
sionshouldbemadefortheEuropeanAgricultural
GuidanceandGuaranteeFundtocontributetothe
financingoftheaforementioned campaignsforbeef
andveal,pigmeatandpoultrymeat ;whereassuch
contributions shouldnotexceed50%oftherelevant
expenditure ;
WhereastheCommunity contribution tothe
financingoftheseadvertisingandpublicitycampaigns
shouldalsobelimitedtoamaximumofthreemillion
unitsofaccountapportionedamongtheMember
Statesonthebasisoftheratiobetweenthepopulation
ofeachMemberStateandthetotalCommunitypopu­
lation;
Whereastheresultsofthemeasuresprovidedforin
thisRegulationshouldbeexaminedbvtheManage­
mentCommitteeforPigmeatandtheManagement
CommitteeforPoultrymeatandEggs,eachforthe
sectorfallingwithinitscompetence ,inaccordance
withtheprocedureslaiddowninArticle24of
CouncilRegulationNo121/67/EEC(5)of13June
1967onthecommonorganizationofthemarketinHASADOPTED THISREGULATION :
ArticleI
MemberStatesmay,duringtheperiodto20July
1975,promoteadvertisingandpublicitycampaigns
designedtobringtheconsumers '"choicemoreinto
linewiththesupplyanddemandpositionforpigmeat
andpoultrymeatproducts.
Article2
Thesecampaignsshall:
—makeuseofthemostappropriateadvertising
meanstoensuremaximumeffect;
—takeaccountoftheparticularconditionsobtaining
withregardtothemarketingandconsumption of
themeatconcernedinthedifferentpartsofthe
Community.
Article3
1.Themeasuresproposedshallbecommunicated
totheCommission attheearliestpossibledate.
2.Nolaterthansixmonthsaftertheentrvinto
forceofthisRegulation,theresultsofthemeasures
hereinprovidedforshallbereviewedinaccordance
withtheprocedureslaiddowninArticle24ofRegula­
tionNo-121/67/EECandArticle17ofRegulationNo
123/67/EEC.
Article4
1.Notwithstanding Article3ofRegulation (EEC)
No729/70theGuaranteeSectionoftheEuropean
AgriculturalGuidanceandGuaranteeFundshallreim­
burseupto50%ofanyexpenditureincurredin
respectofmeasurestakenpursuanttoArticleIofthis
RegulationorofRegulation (EEC)No1<S57/74as
appropriate ,onapplicationbyaMemberStateand
undertheconditionslaiddowninArticles2and3of
thosetwoRegulations .(')OJNoC127,IS.10.1974,p.14.
(2)OJNoL195,18.7.1974,p.17.
(J)OjNoL94,28.4.1970,p.13.h)OJNoL295,30.12.1972,p.1.
p)OJNo117,19.6.1967,p.2283/67. COOJNo117,19.6.1967,p.2301/67.

22.11.74 OfficialJournaloftheEuropeanCommunities NoL311/7
2.Themaximumcontribution bytheFundin
respectofeachMemberStateshallnotexceedthe
followingamounts:
unitsofaccount3.Suchdetailedimplementing rulesasmaybe
necessaryshallbeadoptedinaccordancewiththe
procedurelaiddowninArticle13ofRegulation(EEC)
No729/70.
Article5
ThisRegulationshallenterintoforceonthethirdday
followingthedayofitspublicationintheOfficial
JournaloftheEuropeanCommunities .
Asregardsthefinancingoftheadvertisingandpubli­
citycampaignforbeefandvealthisRegulationshall
applyasfrom21}uly1974.Belgium 116400
Denmark 59100
Germany 708900
France 607800
Ireland 35400
Italy 642000
Luxembourg 4200
Netherlands 155400
UnitedKingdom 670800
ThisRegulationshallbebindinginitsentiretyanddirectlyapplicableinallMember
States.
DoneatBrussels,18November1974.
FortheCouncil
ThePresident
Cli.BONNET