Commission européenne, DG COMP MERGER REGISTRY, 1049 Bruxelles, BELGIQUE  
Europese Commissie, DG COMP MERGER REGISTRY, 1049 Brussel,   BELGIË  
 
Tel: +32 229 -91111. Fax: +32 229 -64301. E -mail: COMP -MERGER -REGISTRY@ec.europa.eu . 
  EUROPEAN COMMISSION  
Brussels,  24.08.2022  
C(2022 ) 6199 final  
PUBLIC VERSION  
RTL Deutschland GmbH  
Picassoplatz I   
D-50679 Köln  
Germany  
 
Seven.One Entertainment Group 
GmbH  
Medienallee  7  
D-85774 Unterlohring  
Germany  
Subject : Case M.10681 - RTL DEUTSCHLAND / SEVEN.ONE 
ENTERTAINMANET GROUP / ADDRESSABLE TV TECHNOLOGY 
JV 
Commission decision pursuant to Article 6(1)(b) of Council Regulation 
(EC) No 139/20041 and Article 57 of the Agreement  on the European 
Economic Area2  
Dear Sir or Madam,  
1. On 1 August 2022 , the European Commission received notification of a proposed 
concentration pursuant to Article 4 of the Merger Regulation , by which  RTL 
Deutschland GmbH (“RTL Deutschland”, GERMANY) and  Seven.One 
Entertainment Group GmbH ( “Seven.One Entertainment Group ”, GERMANY ), 
ultimately controlled by ProSiebenSat.1 Media SE , will acquire within the meaning of 
Article 3(1)(b)  and 3(4)  of the Merger Regulation joint  control over the whole of The 
Addressable TV GmbH (“ Addressable TV Technology JV ”, GERMANY ) by way of 
purchase of shares .3 
                                                 
1 OJ L 24, 29.1.2004, p. 1 ( the ‘Merger Regulation ’). With effect from 1 December 2009,  the Treaty on 
the Functioning of the European Union ( ‘TFEU ’) has introduced certain changes, such as the 
replacement of ‘Community ’ by ‘Union ’ and ‘common market ’ by ‘internal market ’. The terminology 
of the TFEU will be used throughout this decision.  
2  OJ L 1, 3.1.1994, p . 3 (the ‘EEA Agreement ’). 
3  Publication in the Official Journal of the European Union No C 304, 09.08.2022 , p.9. 

 
2 2. The business activities of the undertakings concerned  are the following : 
 RTL Deutschland is active in TV and online entertainment as well as production 
and broadca sting services,  
 Seven.One Entertainment Group  is active in TV and online entertainment as well 
as production and broadcasting services , 
 The Addressable TV Technology JV will develop services aimed at fostering 
optimized accessibility and implementation of pre-existing non -proprietary 
technical standards on Addressable TV (“ATV”) technology. In particular, it will 
define ATV technology functionalities and provide broadcasters and consumer 
electronics manufacturers (“CEMs”) with app -based tools that enable th em to test 
and certify their respective ATV technologies match the refined technical 
implementation requirements defined by the JV.  
3. After examination of the notification, the European Commission has concluded that 
the notified operation falls within the sc ope of the Merger  Regulation  and of 
paragraph 5(a) of the Commission Notice on a simplified procedure for treatment of 
certain concentrations under Council Regulation (EC) No 139/2004 .4 
4. For the reasons set out in the Notice on a simplified procedure, the European 
Commission has decided not to oppose the notified operation and to declare it 
compatible with the internal market and with the EEA Agreement. This decision is 
adopted in application of Article 6(1)(b) of the Merger  Regulation  and Article 57 of 
the EEA Agreement . 
For the Commission  
 
 
(Signed)  
Olivier GUERSENT  
Director -General  
                                                 
4  OJ C 366, 14.12.2013, p. 5 .