Commission européenne, DG COMP MERGER REGISTRY, 1049 Bruxelles, BELGIQUE  
Europese Commissie, DG COMP MERGER REGISTRY, 1049 Brussel,   BELGIË  
 
Tel: +32 229 -91111. Fax: +32 229 -64301. E -mail: COMP -MERGER -REGISTRY@ec.europa.eu . 
  EUROPEAN COMMISSION  
Brussels,  14.10.2021  
C(2021 ) 7520 final  
 PUBLIC VERSION  
Bain Capital Investors, L.L.C.  
c/o Bain Capital Europe, LLP  
Devonshire House , 5th Floor  
Mayfair Place  
London W1J 8AJ  
United Kingdom  
 
Chal-Tec Invest GmbH  
Wallstrasse 16  
10179 Berlin  
Germany  
Subject : Case M. 10490  –   BAIN CAPITAL / CTI / BBG HOLDING  
Commission decision pursuant to Article 6(1)(b) of Council Regulation 
(EC) No 139/20041 and Article 57 of the Agreement on the European 
Economic Area2  
Dear Sir or Madam,  
1. On 21 September  2021 , the European  Commission received notification of a proposed 
concentration pursuant to Article 4 of the Merger  Regulation by which the 
undertaking s Bain Capital Investors L.L.C. (‘Bain Capital’, United States ) and 
Chal-Tec Invest GmbH (‘CTI’, Germany ) acquire within the meaning of Article s 
3(1)(b) and 3(4) of the Merger Regulation joint control of the undertaking Berlin 
Brands Group Holding GmbH (‘BBG’, Germany), controlled by CTI , by way of 
purchase of sha res.3 
2. The business activities of the undertakings concerned are:  
 for Bain Capital: private equity investment firm in a variety of industries 
globally, including information technology, healthcare, retail and consumer 
products, communications, financial services and industrial/manufactu ring, 
                                                 
1 OJ L 24, 29.1.2004, p. 1 ( the ‘Merger Regulation ’). With effect from 1 December 2009,  the Treaty on 
the Functioning of the European Union ( ‘TFEU ’) has introduced certain changes, such as the 
replacement of ‘Community ’ by ‘Union ’ and ‘common market ’ by ‘internal market ’. The terminology 
of the TFEU will be used throughout this decision.  
2  OJ L 1, 3.1.1994, p . 3 (the ‘EEA Agreement ’). 
3  Publication in the Official Journal of the European Union No C 396, 30.9.2021 , p. 13. 

2  for CTI: private investment vehicle holding the shares in BBG and other 
undertakings active globally in the retail and real estate sector , 
 for BBG: design, development and sale of consumer goods, in particular 
electrical appliances and consumer electronics, in Europe, the United States 
and China . 
3. After examination of the notification, the European Commission has concluded that 
the notified operation falls within the scope of the Merger  Regulation  and of 
paragraph 5 (b) of the  Commission Notice on a simplified procedure for treatment of 
certain concentrations under Council Regulation (EC) No 139/2004 .4 
4. For the reasons set out in the Notice on a simplified procedure, the European 
Commission has decided not to oppose the notified operation and to decl are it 
compatible with the internal market and with the EEA Agreement. This decision is 
adopted in application of Article 6(1)(b) of the Merger  Regulation  and Article 57 of 
the EEA Agreement . 
For the Commission  
 
 
(Signed)  
Olivier GUERSENT  
Director -General  
                                                 
4  OJ C 366, 14.12.2013, p. 5 .