Commission européenne, DG COMP MERGER REGISTRY, 1049 Bruxelles, BELGIQUE  
Europese Commissie, DG COMP MERGER REGISTRY,  1049 Brussel,   BELGIË  
 
Tel: +32 229 -91111. Fax: +32 229 -64301. E -mail: COMP -MERGER -REGISTRY@ec.europa.eu . 
  EUROPEAN COMMISSION  
Brussels,  27.1.2021  
C(2021 ) 548 final  
PUBLIC VERSION  
To the notifying parties  
Subject : Case M .10044  – MISSISSIPPI VENTURES / PARCOM / HEMA  
Commission decision pursuant to Article 6(1)(b) of Council Regulation 
(EC) No 139/20041 2 and Article 57 of the Agreement on the European 
Economic Area3  
Dear Sir or Madam,  
1. On 15 December 2020 , the European Commission received notification of a proposed 
concentration pursuant to Article 4 of the Merger  Regulation by which the 
undertakings Mississi ppi Ventures B.V. (‘Mississippi’, the Netherlands), controlled by 
the Van Eerd family,  and Parcom Buy -Out Fund VI Coöperatief U.A. (‘Parcom’, the 
Netherlands),  acquire within the meaning of Article 3(1)(b) and 3(4) of the Merger 
Regulation joint control ov er the whole of the undertaking HEMA B.V. (‘HEMA’, the 
Netherlands).  The concentration is accomplished  by way of purchase of shares .4 
2. The business activities of the undertakings concerned are:  
 for Mississippi: investments on behalf of the Dutch entrepreneu rial Van Eerd 
family which also owns Jumbo Supermarkets in the Netherlands,  
 for Parcom: private equity investment in middle market companies with 
management and operations based in the Benelux,  
 for HEMA B.V.: retail sales of a wide range of non -food products, including 
clothing, home textiles, cosmetics, personal care, bicycle equipment, gardening 
                                                 
1 OJ L 24, 29.1.2004, p. 1 ( the ‘Merger Regulation ’). With effect from 1 December 2009,  the Treaty on 
the Functioning of the European Union ( ‘TFEU ’) has introduced certain changes, such as the 
replacement of ‘Community ’ by ‘Union ’ and ‘common market ’ by ‘internal market ’. The terminology 
of the TFEU will be used throughout this decision . 
2  For the purposes of this Decision, although the United Kingdom withdrew from the European Union as 
of 1 February 2020, according to Article 92 of the Agreement on the withdrawal of the United 
Kingdom of Great Britain and Northern Ireland from the Euro pean Union and the European Atomic 
Energy Community (OJ L 29, 31.1.2020, p. 7), the Commission continues to be competent to apply 
Union law as regards the United Kingdom for administrative procedures which were initiated before the 
end of the transition pe riod. 
3  OJ L 1, 3.1.1994, p.  3 (the ‘EEA Agreement ’). 
4  Publication in the Official Journal of the European Union No C 451, 29.12.2020 , p. 5. 

2 tools, and office supplies through its department stores in the Netherlands and 
other countries.  HEM A also has limited activities in the retail sale of food 
products and informal restaurant services.  
3. After examination of the notification, the European Commission has concluded that 
the notified operation falls within the scope of the Merger  Regulation  and of 
paragraph s 5(c)  and 6 of the Commission Notice on a simplified procedure for 
treatment of certain concentrations under Council Regulation (EC) No 139/2004 .5 
4. For the reasons set out in the Notice on a simplified procedure, the European 
Commission has de cided not to oppose the notified operation and to declare it 
compatible with the internal market and with the EEA Agreement. This decision is 
adopted in application of Article 6(1)(b) of the Merger  Regulation  and Article 57 of 
the EEA Agreement . 
For the Commission  
 
 
(Signed)  
Olivier GUERSENT  
Director -General  
 
                                                 
5  OJ C 366, 14.12.2013, p. 5 .