Commission européenne, DG COMP MERGER REGISTRY, 1049 Bruxelles, BELGIQUE  
Europese Commissie, DG COMP MERGER REGISTRY, 1049 Brussel,   BELGIË  
 
Tel: +32 229 -91111. Fax: +32 229 -64301. E -mail: COMP -MERGER -REGISTRY@ec.europa.eu .  EUROPEAN COMMISSION  
Brussels, 29.4.2021  
C(2021 ) 3189 final  
PUBLIC VERSION  
  
CVC Capital Partners SICAV -FIS S.A.  
20 Avenue Monterey  
L-2163 Luxembourg  
Luxembourg  
Subject : Case M. 10164  – CVC/Stark Group  
Commission decision pursuant to Article 6(1)(b) of Council Regulation 
No 139/20041 and Article 57 of the Agreement on the European Economic 
Area2 
Dear Sir or Madam,  
(1) On 23 March 20 21, the European Commission received notification of a proposed 
concentration pursuant to Article  4 of the Merger Regulation by which CVC Capital 
Partners SICAV -FIS S.A. ( 'CVC ', Luxembourg) intends to acquire within the 
meaning of Article 3(1)(b) of the Merger Regulation sole control of STARK Group 
A/S ( 'Stark ', Denmark)  (the 'Transaction ').3 CVC and Stark are designated 
hereinafter as the 'Parties '. 
                                                 
1  OJ L 24, 29.1.2004, p. 1 (the 'Merger Regulation '). With effect from 1 December 2009,  the Treaty on the 
Functioning of the European Union ( the 'TFEU ') has introduced certain changes, such as the replacement 
of 'Community ' by 'Union ' and 'common market ' by 'internal market '. The terminology of the TFEU will 
be used throughout this decision.  
2  OJ L 1, 3.1.1994, p. 3 (the 'EEA Agreement').  
3  Publication in the Official Journal of the European Union No C 113 , 31.3.2021, p.  12. 
In the published version of this decision, 
some information has been omitted 
pursuant to Article 17(2) of Council 
Regulation (EC) No 139/2004 concerning 
non-disclosure of business secrets and other  
confidential information. The omissions are 
shown thus […] . Where possible the 
information omitted has been replaced by 
ranges of figures or a general description.  
 
2 1. THE PARTIES  
(2) CVC and its subsidiaries manage investment funds and platforms. In particular, 
CVC owns Ahlsell AB ( 'Ahlsell '), which is active as a retailer  and distributor of 
installation products for heating, ventilation and air -conditioning  ('HVAC '), 
electrical equipment, tools and supplies, as well as building materials. Ahlsell has an 
approximate turnover of EUR [2 500 - 3 000] million. Ahlsell is active in Denmark, 
Finland, Norway and Sweden ( 'the 'Nordics ').  
(3) Stark is mainly active as a retailer and distributor of heavy building materials, such 
as timber products, bricks, insulation, plasterboards, doors, windows and cement. 
Stark also offers a limited range of installation products and tools and s upplies. Stark 
is active in the Nordics and in Germany . 
2. THE CONCENTRATION  
(4) On 8 January 2021, CVC agreed to acquire Stark via certain, indirectly wholly 
owned, special purpose vehicles under a sale and purchase agreement. Following the 
Transaction, Stark wo uld be fully owned and solely controlled by CVC.  
(5) As a result, the Transaction constitutes a concentration within the meaning of 
Article  3(1)(b) of the Merger Regulation.  
3. UNION  DIMENSION  
(6) The undertakings concerned have a combined aggregate world -wide turnov er of 
more than EUR 5 000 million4 (CVC : EUR […] million  (2019) ; Stark : EUR […] 
million  (2019) ). Each of them has a  Union -wide turnover in excess of EUR 250 
million  (CVC: EUR […] million  (2019) ; Stark : EUR […] million  (2019) ), and they 
do not achieve more than two  thirds of their aggregate U nion-wide turnover within 
one and the same Member State.  
(7) The Transaction therefore has a U nion dimension  within the meaning of Article 1(2) 
of the Merger Regulation .  
4. MARKET DEFINITION  
(8) The Parties are both active in the  distribution of building materials. Whereas Ahlsell 
is a specialist builder 's merchant, Stark is  a generalist builder 's merchant.  Ahlsell 
specialises in  the distribution of  installation products in the segments HVAC and 
electrical , as well as tools and supplies . Stark is active as distributor of general 
building materials.  Ahsell is present both at wholesale and retail levels whereas 
Stark is only present at the retail level.  
                                                 
4  Turnover calculated in accordance with Article 5 of the Merger Regulation . 
 
3 4.1. Relevant Product Market  
4.1.1.  The Commission 's Previous Decisions  
(9) Within the overall market of distribution of building materials , the Commission has 
previously defined a  market for the distribution of building products in general , but it 
has left open whether this market  can be further divided into: (i) wholesale to 
retailers, (ii) retail  sale to professional customers, and (iii) retail sale to consumers 
('non-professional customers ') primarily through (DIY) stores.5  
(10) In respect to (i),  wholesale to retailers , the Commission has further considered 
a distinction by product category.  
(11) In resp ect to (ii) and (iii),  retail sale to professional customers and consumers , the 
Commission has also noted that a distinction may exist between generalist builder 's 
merchants and specialist builder 's merchants6. Within specialist builder 's merchant s, 
the Commission also consider ed whether separate product markets exist for the 
distribution of individual product categories , for example insulation, installation 
products .7 However, such potential segmentations have been ultimately left open.   
(12) Against th is matrix whereby the markets for the distribution of building materials are 
defined by sales channel , distinction between generalist and specialist merchants,  
and product categories, t he Commission has considered that the distribution of  
(i) installation products8 and (ii) tools and supplies9 to constitute separate markets 
from the market for the  distribution of building materials.  
(13) In relation to the distribution of installation products, the Commission has 
considered a distinction between the following s ales channels: (i) wholesale to 
retailers, (ii) retail sale to professional customers, and (iii) retail sale to non -
professional customers.10 The Commission has also considered further 
segmentations by individual product categories , in particular it has con sidered (i) the 
wholesale  distribution of heating, ventilation, air conditioning (HVAC) and (ii) the 
wholesale or retail distribution of electrical products .11 These further segmentations 
have been ultimately left open.  
(14) Similarly in regard to the distribution of tools and supplies, the Commission has 
previously considered  a distinction by sales channel: ( i) wholesale to retailers, 
(ii) retail sale to professional customers, and (iii) retail sale to non -professional 
customers . The Commission also co nsidered a further segmentation by product  
category whereby, the distribution  of workwear and personal protective equipment  
                                                 
5  See, for example, Case COMP/M.7703 – PontMeyer/DBS , paragr aphs 11 –12; Case COMP/M.3407 – 
Saint  Gobain/Dahl , paragraphs 12 and 16; Case COMP/M.3142 – CVC/Danske Traelast , paragraphs 11 –
13; Case M.8733 – Lone Star/Stark , paragraph 25; and Case COMP/M.9406 – Lone Star - Stark Group / 
Saint Gobain BDD , paragraph 19  
6  Case COMP/M.3943 – Saint -Gobain/BPB , paragraph 15.  Case COMP/M. 9790 – Blackstone/KP1 , 
paragraph 22 and 23. 
7  Case COMP/M.3407 – Saint Gobain/Dahl , paragraph 15 and Case COMP/M.3943 – Saint -Gobain/BPB , 
paragraphs 17 -19.  Case COMP/M.4050 – Goldman Sachs/Cinven/Ahlsell , paragraphs 8 –13 
8  Case M.7910 – Kesko/Onninen, paragraph 21  
9  Case COMP/M.9644 – Nordstjernan/Momentum Group , paragraphs 13 -21. 
10  Case COMP/M.4050 – Goldman Sachs/Cinven/Ahlsell , paragraphs 8 –13. 
11  Case COMP/M.7457 – CVC/Paroc , paragraphs 23 -25. 
 
4 would constitute a separate market .12 However, the Commission '' but it ultimately 
left this issue open.13 
4.1.2.  The Parties ' Arguments  
(15) The Parties agree with t he segmentation by sales channel s. At the wholesale level , 
the Parties agree with the distinction of installation products and tools and supplies 
but argue that a further distinction by product category  is not necessary as the 
majority of supplier s offer a broad portfolio within each of these two categories . At 
the retail level, the Parties agree with the distinction between generalist and 
specialist merchant markets and with the further segmentation of specialists ' 
merchant markets by t he broader categories regarding installation products and tools 
and supplies. However, they argue that each of these two markets should not be 
further segmented  by product cate gory.  
(16) In conclusion, the Parties submit that  at the wholesale level there are t wo relevant 
product markets: the wholesale market for the distribution of installation products 
and for the wholesale market for the distribution of tools and supplies. At the retail 
level, the Parties submit there is a generalist market for building mater ials, which can 
be further segmented by type of customer (professional and non-professional ), and 
two specialist markets: one for installation products and  another for tools of supplies 
further segmented by type of customer but not by product category . 
4.1.3.  Assessment  
(17) In respect to the wholesale markets, the majority of the respondents to the market 
investigation  confirm ed that there are two distinct markets : one  for the wholesale of 
installation products ; and another  for the wholesale distribution of tools a nd supplies. 
However , the majority of respondents  that expressed a view  do not ag ree with 
a further segmentation of each of these  two markets by product cat egories.14  
(18) The alternative segmentation of the wholesale installation products into HVAC in 
one hand , and electrical products, on the other does not affect the outcome of the 
competitive assessment of the Transaction, therefore the Commission concludes that 
exact product definition of the wholesale installation product market maybe left 
open.  
(19) Similarly , the further distinction of workwear and PPE from the overall tools and 
supplies market does not affect the outcome of the competitive assessment of the 
Transaction, therefore the Commission concludes that exact prod uct definition of the 
wholesale  market  for tools and supplies  maybe left open.  
(20) In respect to the retail markets , the majority of the respondents have also confirmed 
that the following are distinct markets:  (i) general ist building  materials , (ii) retail 
distribution for installation products, as well as (iii) retail distribution for tools and 
supplies. The majority of respondents that expressed a view also agree with a further 
segmentation of each of these three markets by customer type, and into retail sales to 
                                                 
12  Case COMP/M.9644 – Nordstjernan/Momentum Group , paragraphs 13 -21. 
13  Case COMP/M.9644 – Nordstjernan/Momentum Group , paragraphs 13 -21. 
14  Responses to Q1 – Questionnaire to customers, question 8; and Q2 – Questionnaire to competitors, 
question 6.  
 
5 professi onals and retail sales to non -professionals.15  However, the majority of 
respondents do not consider it necessary to further segment the retail market for 
installation products into HVAC products and electrical products. The majority of 
respondents that exp ressed a view also do not consider it necessary to further 
distinguish the workwear and PPE from the tools and supplies market.16.  
(21) The alternative segmentation of the retail buildings materials market by customer 
type, into retail sales to professionals an d retail sales to non -professionals does not 
affect the outcome of the competitive assessment of the Transaction, therefore the 
Commission concludes that exact product definition of the retail markets for 
building materials may  be left open.  
(22) The alternativ e sub -segmentation by product category of the retail markets for 
installation products  into HVAC products and electrical products does not a ffect the 
outcome of the competiti ve assessment of the Transaction. Similarly the alternative 
sub-segmentation by cu stomer type, into retail sales to professionals and retail sales 
to non -professionals also does not affect the competitive assessment of the 
Transaction, therefore the Commission concludes that exact product definition of the 
retail markets for installatio n products may  be left open.  
(23) The alternative sub -segmentation by product category of the retail markets for tools 
and supplies into work -wear and PPE does not affect the outcome of the competitive 
assessment of the Transaction. Similarly , the alternative segmentation by customer 
type, into retail sales to professionals and retail sales to non -professionals also does 
not affect the competitive assessment of the Transaction, therefore the Commission 
concludes that exact product definition of the retail market s for tools and supplies  
may be left open.  
(24) Based on the above , for the purpose of assessment of the Transaction the 
Commission will consider the following markets and segmentations:  
(a) Wholesale market of installation products with a possible segmentation by 
product categories into HVAC products and electrical  products . 
(b) Wholesale market of tools and supplies with a possible distinction of 
workwear and PPE products . 
(c) Retail distribution ma rket for  building materials with a possible segmentation 
by customer type into professional and non-professional  customers , and 
between generalist builder's merchants and specialist builder's merchants . 
(d) Retail distribution market for  installation products , as a possible segment of 
the retail specialist building materials market,  with a possible further 
segmentation by customer type into professional and non -professional 
customers, as well as  by product category into HVAC products and electrical 
products  
                                                 
15  Responses to Q1 – Questionnaire to customers, question 6; and Q2 – Questionnaire to competitors, 
question 4.  
16  Responses to Q1 – Questionnaire to customers, question 9; and Q2 – Questionnaire to competitors, 
question 7.  
 
6 (e) Retail of tools and supplies , as a possible segment of the retail specialist 
building materials market,  with a possible further segmentation by customer 
type into professional and non -profession al customers, as well as with 
a possible distinction of the prod uct category workwear and PPE.  
4.2. Relevant Geographic Market  
4.2.1.  The Commission 's Previous Decisions  
(25) In relation to  wholesale markets for installation materials, including the alternative 
segmentations into HVAC and electrical products, the Commis sion has consid ered 
the relevant geographic market to be  at least  national  but ultimately left the exact 
definition open. 17 Similarly, the Commission  also considered the wholesale markets 
of tools and supplies, including the workwear and PPE to be at least national  but 
ultimately left the exact market definition open18 
(26) In rela tion to the retail distribution markets for  building materials, installation 
products (including further product segmentations), tools and suppli es (including 
workwear and PPE)  the Commission has pr eviously found the relevant geographic 
market s to be national or potentially narrowe r (local ).  The question has been 
ultimately been left open.19 The alternative of national or local markets applies to 
both retail sales to professional customers and retail  to professional customers.  
(27) The retail local markets have been defined by catchment areas of 30  km radius from 
generalist builder 's merchant stores  and by catchment areas of 50  km from specialist 
builder 's merchant stores , which includes the installation products and the tools and 
supplies products .20 
4.2.2.  The Parties ' Arguments  
(28) The Parties submit that each wholesale market for installation products (including 
the HVAC and electrical products segmentations), as well as the wholesale market 
for tools and supplies (including workwear and PPE segment) are national in scope.  
(29) The Parties submit that each of the retail markets for distribution of buil ding 
materials, installatio n products and tools and supplies are national in scope  because 
all of their main com petitors operate at the nation al level  and their price lists  are set  
nationally.  Moreover, the Parties argue that customers also order online and by 
phone and have their purchases delivered directly to them either from the retailers ' 
warehouses, or from t he manufacturers ' sites. For example, […]. Nonetheless, the 
Parties have provided data for catchment  areas with in a 30 km radius of Stark 's 
stores and for catchment areas with in a 50 km radius of Ahlsell 's stores.  
                                                 
17  Case COMP/M.7457 – CVC/ Paroc , paragraph s  26-28. 
18  Case COMP/M.9644 – Nordstjernan/Momentum Group , paragraph  16. 
19  Case COMP/M.3142 – CVC/Danske Traelast , paragraphs 14 -16. 
20  Case COMP/M.7703 - Pontmeyer/DBS , paragraph 21; Case COMP/M.7107 – Cordes & Graefe Case 
COMP/ M.3184 - Wolseley / Pinault Bois & Materiaux , paragraphs 19 –22. 
 
7 4.2.3.  Assessment  
(30) The majority of respondents to the market definition considers that the retail markets 
of (i) building materials, (ii) installation products and (iii) tools and supplies are 
local (i.e. based on catchment areas within a 30 km radius from t he store for 
generalist builder ’s stores or 50 km radius from  the store  for specialist builder ’s 
stores ) whereas wholesale markets  for installation products and tools and supplies  
are national.21 
(31) In line with past decisional practice , the Commission considers the wholes ale 
markets for (i) installation products and (ii) tools and supplies are at least national in 
scope for the purposes of this Decision.  
(32) In respect  to the retail markets of building materials, installation products (including 
HVAC and electrical products),  tools and supplies (including workwear and PPE) 
the geo graphic relevant market s are national or local. The exact geographic market 
definition can be left open, as the outcome of the competitive assessment does not 
change  under either of these two alternat ives.  
5. COMPETITIVE ASSESSMEN T 
5.1. Analytical framework  
(33) Under Article 2(2) and (3) of the Merger Regulation,22 the Commission must assess 
whether a proposed concentration would significantly impede effective competition 
in the internal market or in a substantial  part of it, in particular through the creation 
or strengthening of a dominant position. De pending on the position of the p arties in 
the supply chain, a concentration may entail horizontal and/or non -horizontal effects.  
(34) Horizontal effects arise when the parties to a concentration are actual or potential 
competitors in one or more of the relevant markets concerned. The Commission 
appraises horizontal effects in accordance with the guidance set out in the Horizontal 
Merger Guidelines.23 
(35) Non-horizontal effect s arise when the parties to a concentration operate in different 
levels of the supply chain in certain relevant markets (vertical effects) . The 
Commission appraises non -horizontal effects in accordance with the guidance set out 
in the Non -Horizontal Merger  Guidelines.24 
(36) Both the Horizontal and Non -Horizontal Merger Guidelines distinguish between two 
main ways in which mergers between actual or potential competitors on the same 
relevant market may significantly impede effective competition, namely 
non-coordi nated and coordinated effects.  
                                                 
21  Responses to Q1 – Questionnaire to customers, question 10; and Q2 – Questionnaire to competitors, 
questions 8 and 9.  
22  As regards the assessment in relation to the EEA, s ee also Annex XIV to the EEA Agreement.  
23  Guidelines on the assessment of horizontal mergers under the Council Regulation on the control of 
concentrations between undertakings (OJ C 31, 5.2,2014, p. 5) . 
24  Guidelines on the assessment of non -horizontal me rgers under the Council Regulation on the control of 
concentrations between undertakings  (OJ C 265, 18.10.2008, p. 6).  
 
8 (37) In horizontal mergers, non -coordinated effects may significantly impede effective 
competition by eliminating the competitive constraint imposed by each party to the 
merger on the other, as a result of which the merged entity w ould have increased 
market power, without resorting to coordinated behaviour. In that regard, the 
Horizontal Merger Guidelines consider not only the direct loss of competition 
between the merging firms, but also the reduction in competitive pressure on non -
merging firms in the same market that could be brought about by the merger.25  
(38) The Horizontal Merger Guidelines list a number of factors , which may influence 
whether or not significant non -coordinated effects are  likely to result from a merger. 
In particul ar, the Horizontal Merger Guidelines refer the  large market shares of the 
merging firms, the fact that the merging firms are close competitors, the limited 
possibilities for customers to switch suppliers or the fact that the merger would 
eliminate an impor tant competitive force.26 Not all these factors need to be present 
for significant non -coordinated effects to be likely. The list of factor s is also not 
exhaustive . 
(39) In non -horizontal mergers, non -coordinated effects may arise when the concentration 
gives ri se to foreclosure. In vertical mergers, foreclosure can take the form of input 
foreclosure, where the merger is likely to raise costs of downstream rivals by 
restricting their access to an important input; and/or the form of customer 
foreclosure, where the  merger is likely to foreclose upstream rivals by restricting 
their access to a sufficient customer base.27  
(40) In assessing the likelihood of an anticompetitive foreclosure scenario, the 
Commission examines whether the merged entity would have post -transactio n the 
abilit y to foreclose access to either inputs or customers, whether the merged entity 
would have the incentives to do so and whether such foreclosure strategy would have 
a detrimental effect on competition.28 
5.2. Horizontally affected markets  
(41) Both Parties are active in the Nordics. Sweden is the largest market for Ahlsell 
where approximately [60-70]% of its revenue is generated, followed by Norway with 
[10-20]%, Finland with [10-20]% and Denmark with [0-5]%. Denmark is the largest 
market in Nordics for Star k. Approximately [50-60]% of the Stark 's revenue is 
generated in the Nordics (the remaining [40-50]% in Germany). Stark 's sales in the 
Nordics are split between Denmark ( [40-50]%), Sweden ( [20-30]%), Finland 
([20-30]%) and Norway ( [5-10]%). 
(42) The Parties ' activities overlap in the retail markets for building materials in Sweden, 
Finland and Norway. The Parties ' activities also overlap in the retail of installation 
products, including in the HVAC and electrical products segments in these countries 
and in Denmark  as regards HVAC segment . Finally, the Parties ' activities overlap in 
the retail of tools and supplies, including in work wear  and PPE  in Sweden, Norway 
and Finland.  Although Ahlsell almost exclusively serves professional customers, 
                                                 
25  Horizontal Merger Guidelines, paragraph 24. 
26  Horizontal Merger Guidelines, paragraph 26. 
27  Non-Horizontal Merger Guidelines, para 3 0 
28  Non-Horizontal Merger Guidelines, para 30 
 
9 there is an overla p in both sales channels to professional and non -professional 
customers  in respect to each of the retail markets : for building materials, installation 
products and the HVAC and electrical products segments, tools and supplies, 
including workwear and PPE .  
(43) While n ot all overlaps give rise to affected markets , the Transaction gives rise to the 
following horizontally affected markets (on the basis of value market shares)  under 
all plausible market segmentations  in terms of product and geography (national or 
local pursuant to catchment areas with 30  km or 50  km): 
(a) Retail sale of building materials to professional customers at national level in 
Finland and at local level in Finland, Sweden and Norway;  
(b) Retail sale of installation products to professional customers at national level 
in Sweden  and at local level in Finland, Sweden and Norway;  
(c) Retail sales of HVAC to professional customers at national level in Sweden  
and at local level in Finland, Sweden and Norway;  
(d) Retail sale of electrical products to professional cu stomers at national level in 
Sweden  and at local level in Sweden and Norway;  
(e) Retail sale of tools and supplies to professional customers at national level 
and at local level in Sweden;  
(f) Retail sale of professional work wear  and PPE to professional customers  at 
national level in Finland and Sweden and at local level in Sweden.  
5.2.1.  Retail sale of building materials to professional customers  
(44) As mentioned in paragraph (8), Stark is a general builders merchant. I t therefore has 
a larger offering of building products than Ahlsell who specialises in the distribution 
of installation products and tools and supplies.  In fact, an analysis of the Parties’  
internal documents  shows that they  do not see each other as competitors. This is 
reflected in the market positions that each Party has in the retail markets for building 
materials, both at national and local levels. Within all possible affected markets, 
Stark 's highest  market share is at [30-40]% (at local level  in Sweden ), whereas 
Ahlsell 's highest  market share is at [0-5]% (at local level in Sweden) .  
(45) At national level, one affected market arises in the retail distribution of building 
materials to professional customers in Finland. The Parties have a combined market 
share of [20-30]% and the increment brought about by the Transact ion is negligible . 
Stark has a market share of [20-30]% whereas that of Ahlsell is merely [0-5]%. This 
is consistent with Stark being primarily focused on building materials while Ahlsell 
is only present in this market to a limited extent. In addition, there are several other 
competitors present at a national level, such as Kesko, Hartman, RTV, and 
Puumerkki. Kesko, which is considered by respondents to the market investigation 
to be a very close competitor to Stark, has a market share of [20-30]%. Hartman, 
RTV, and Puumerkki hav e market share s of [5-10]%, [5-10]% and [5-10]%, 
respectively . 
(46) Based on a local market definition, additional affected markets arise in catchment 
areas in Finland, Norway and Sweden. In  Finland, there are 20 affected catchment 
 
10 areas with a 30 km radius fro m Stark 's stores  ('Stark catchment areas)  and nine 
catchment areas with a 50 km radius from Ahlsell 's stores  ('Ahlsell catchment 
areas ').  The Parties ' combined shares  are in the range of 20 -30% and the increment 
brought about by Ahlsell is consistently below [0-5]%.29 In Norway , […]* two 
affected catchment areas , one with a 30  km radius from a Stark ' store and another of 
50 km from Ahlsell 's store , where the Par ties have a combined share of  [20-30]% 
and [20-30]% and the increme nt brought about by Ahlsell is up to  [0-5]%.30 In 
Sweden there are 18 affected catchment areas with a 30  […]* * radius from Stark 
stores and catchment areas with a 50  km radius from Ahlsell […]** *. In these 
catchment areas the Parties ' combined market shares range from 20 -39%; however 
the increment brought about by the Transaction is consistently low, within a range 
from [0-5]%.31With regard to building materials, the Parties do not appear to be 
close competitors.  The Parties have argued and the m arket investigation confirmed32 
that Ahlsell focuses on light products (e.g. plumbing, electrical products) whereas 
Stark focuses on heavy products (e.g. timber, bricks). While, light and heavy 
products form part of the same overall retail building material s market,  as there is 
some overlap between what can be described as a light and a heavy product, and in 
particular since suppliers tend to stock both types of products to some extent ; the  
market is nevertheless very differentiated  as the suppliers offer a wide range of 
products.  Ahlsell 's sales of light building materials are in fact peripheral to its 
installation business and Ahlsell only sells heavy building materials in a few 
locations in Sweden.33 On its end, Stark as a generalist builder offers both lig ht and 
heavy materials but with an emphasis on the so -called heavy materials.  Indeed, for 
the most part, the Parties ' portfolios of products are not in direct competition but 
rather complement one another. In the market investigation, the majority of 
respo ndents that expressed a view consider that the Parties have mainly 
complementary offerings.34 
(47) The Parties also target different customer groups. Whereas Ahlsell focuses on 
installers, in particular, plumbers and electricians, Stark focuses on builders, in 
particular masons and carpenters. In fact, the majority of customers and competitors 
that expressed a view consider that Parties target the same customers to a limited 
extent. Moreover, considering the limited product overlap between the Parties, the 
same type of customer does not necessarily look for the same item in Ahlsell 's and 
Stark 's offerings.  
(48) The majority of respondents that expressed a view does not consider Ahlsell and 
Stark to be very close or close competitors. The majority of respondents that 
expressed a view consider Dahl to be a very close competitor to Ahlsell, followed by 
                                                 
* Should read “there are”  
** Should read “km”  
*** Should read “stores”  
29  See Annex I, section A.1.  
30  See Annex I, section B.1.  
31  S Annex I, section C.1.  
32  Responses to Q1 – Questionnaire to customers, question 12; and Q2 – Questionnaire to competitors, 
question 11.  
33  Form CO, paragraph 71 and Parties' response to RFI no.3, question 1.  
34  Responses to Q1 – Questionnaire to customers, question 11; and Q2 – Questionnaire to competitors, 
question 10.  
 
11 Onninen and Rexel.  Similarly , the majority of respondents that expressed a view 
consider Kesko and XL Bygg to be very close competitors to Stark.  
(49) The majority of respondent s that expressed a view also consider that the Transaction 
will have no impact on price s, quality and choice in the markets for retail of building 
materials to professional customers.35  
(50) In light of the above, particularly in view of the results of the mark et investigation, 
the Commission concludes that the Transaction does not raise serious doubts as to its 
compatibility with the internal market or the functioning of the EEA Agreement in 
relation the retail distribution of building materials to professional  customers , both at 
national and local levels . 
5.2.2.  Retail sale of installation products to professional customers  
(51) In the retail sale of installation products , Ahlsell, as a specialist builder merchant, 
has a stronger position than Stark.  
(52) At the national level , one affected market arises in the retail sale of installation 
products to professional customers in Sweden.  The Parties have a combined share of 
[30-40]% and t he increment brought about by the Transac tion is below [0-5]%, as 
Stark has a very small presence on this market and its possible segments. Once 
again , these  shares  reflect  the different focus and nature of the Parties product 
portfolios. Other suppliers in Sweden are Dahl with [10-20]% market share, 
followed by So nepar with [10-20]%, Rexel with [10-20]% and Solar with [5-10]%. 
(53) If a narr ower market definition were adopted, the Transaction would also give rise to 
two other national ly affected markets in Sweden: the retail sale of HVAC products to 
professional custome rs and the retail sale of electrical products to professional 
customers. Similarly to the overall installation products market, the increment 
brought about by the Transaction is very limited  and below [0-5]% as the Target 
does not have a significant presen ce for the retail distribution of  these products. In 
the retail sale of HVAC , the Parties have a combined share of [30-40]%. The market 
leader is Dahl ( [30-40]% share) ; other suppliers are Solar  ([5-10]%), 
Lundagrossisten  ([5-10]% share) . In the retail sal e of electrical products, the Parties 
have a combined market share of [20-30]%. Other suppliers are Sonepar ([20-30]% 
share) , Rexel ([20-30]% share), and Solar ( [10-20]% share) . 
(54) The market investigation suggests that the Parties are not close competitors in 
relation to installation products. A majority of customers and competitors that 
expressed a view consider that the Parties have a different or very different product 
assortment  regarding HVAC, one of the categories of installation products where 
they overlap.  The majority of respondents to the market investigation that expressed 
a view also consider that the Parties ' electrical product assortments are different.  
Only in relati on to work wear and PPE, the majority of the respondents that 
expressed a view consider the product assortment to be similar.  However, Ahlsell 's 
workwear and PPE is ancillary to its installation business, while Stark 's is ancillary 
to its heavy building m aterials business and thus they target different customer 
groups.  
                                                 
35  Responses to Q1 – Questionnaire to customers, question 22; and Q2 – Questionnaire to competitors, 
question 29.  
 
12 (55) The majority of respondents that expressed a view also consider that the Transaction 
will have no impact on price s, quality and choice in the  national  markets for retail of 
installation prod ucts to professional customers, nor in the narrower markets of 
HVAC and electrical products at national level.36 
(56) At the local level, there are a several  affected catchment areas  not only in Sweden, 
but also in Norway and Finland.  
(57) In Sweden  in respect to the  retail sales of installation products there are 3 7 affected 
Stark catchment areas and 64 affected Ahlsell catchment areas.  In the vast majority 
of these catchment areas the Parties ’ combined market shares in the installation 
markets are between 20 -30% with a n increment of up to [0-5]%. There are also a 
number of catchment areas where the Parties ha ve a combined share between 
30-50% and the increment is up to [0-5]%. Finally , there ar e a few areas where the  
combined share is between 50 -80% where t he increment is up to [5-10]% and two  
catchment areas where the Parties have a combined share between [80-90]% and the 
increment is up to [0-5]%.37 The catchment areas where the Parties have co mbined 
market share of [50-60]% and above are further discussed in paragraph  (66). 
(58) In respect to narrow market of HVAC there are 31 affected Stark catchment areas 
and 65 affected Ahlsell catchment areas  in Sweden . In the majority of these areas the 
Parties have a combined market share between 20 -30% with an increment of up 
to [0-5]%.There are also a number of areas where the Parties have a combined 
market share between 30 -50% with an increment up to [0-5]%. However , there are a 
few areas where the combined share is between 50 -80% and where the increment is 
up to [5-10]%; and two cat chment areas where the Parties have a combined share 
between 80 -89% and the increment is up to [0-5]%.38 The catchment areas where the 
Parties have a  combined share below [40-50]% do not appear to raise concerns given 
that the increment is below [0-5]% and given the lack of closeness of the Parties .  
The catchment areas where the Parties have combined market share of [50-60]% and 
above will be  further discussed in paragraph  (66) below . 
(59) In respect to the narrow local market s of electrical products, there are 32 affected 
Stark catchment areas and 55 affected Ahlsell catchment areas  in Sweden . In the 
majority of these areas the Parties have a combined market share between 20 -30% 
with an increment of up to [0-5]%.There are also a number of areas where the Parties 
have a combined market share between 30 -50% with an increment up to [0-5]%. 
Finally , there are a few areas where the combined share is between 50 -70% with an 
increment is up to [5-10]%; three catchment areas where the combined market share 
is between 70 -80% and the increment up to [0-5]% and two catchment areas where 
the Parties have a co mbined share between [80-90]% and the increment is up to 
[0-5]%.39 The catchment areas where the Parties have a combined share below 
[40-50]% do not appear to raise concerns given that the increment is only up to 
[0-5]% and given the lack of closeness of th e Parties .  The catchment areas where 
the Parties have combined market share of [50-60]% and above are further discussed 
in par agraph  (66). 
                                                 
36  Responses to Q1  Responses to Q1 – Questionnaire to customers, question 22; and Q2 – Questionnaire to 
competitors, question 29.  
37  See Annex I, sections C.2.1 and C.2.2.  
38  See Annex I, sections C.3.1 and C.3.2.  
39  See Annex I, sections C.4.1 and C.4.2.  
 
13 (60) In Norway , there are five affected Stark catchment areas and four affected Ahlsell 
catchment areas in respect to the installation products market. Except for one 
catchment area where the Parties have a combined share of [70-80]% and an 
increment of [5-10]%, in all other catchment areas the Parties have a combined share 
between [20-30]% with an increment below [0-5]%.40  Given the low combined 
shares and increment of less than [0-5]%, the vast majority of catchment areas do  not 
appear to raise concerns. The catchment area where the Parties have a combined 
share of [70-80]% is further discussed in paragraph (66). 
(61) In respect to the HVAC products segment, th ere are six affected Stark catchment 
areas and five affected Ahlsell catchment areas in Norway. Except for one catchment 
area where the Parties have a combined share of [70-80]% and an increment of 
[0-5]%, in all other catchment areas the Parties h ave a co mbined share between 
20-30% with an increment below [0-5]%.41 Given the low combined shares and 
increment of less than [0-5]%, the vast majority of catchment areas do not appear to 
raise concerns. The catchment area where the Parties have a combined share o f 
[70-80]% is further discussed in paragraph  (66). 
(62) In respect to the electrical products segment, there are eight  affected Stark catchment 
areas and three  affected Ahlsell catchment areas in Norway. The Parties have 
combined shares between 20 -30% with an increment below [0-5]% in all areas 
except  for one where the combined share is [30-40]% and the increment [0-5]%, and 
another where the  combined share  is [60-70]% and the increment [5-10]%.42 Given 
the low combined shares and increment of less than [0-5]%, the vast majority of 
catchment areas do not appear to raise c oncerns. The catchment area where the 
combined share is [60-70]% and the increment [5-10]% is further discussed in 
paragraph (66). 
(63) In Finland there are three affected Stark catchment areas and two affected Ahlsell 
catchment areas in respect to the retail sale of installation products. In these 
catchment areas the Parties ' combined market share range between [20-30]% and the 
increment is below [0-5]%.43 
(64) In respect to the HVAC segment, there are 24 affected Stark catchment areas and 24 
affected Ahlsell catchment areas in Finland. In the vast majority of catchment areas 
the Parties have a combined share of 20 -30% with an increment below [0-5]%. 
There are few catchment areas where the Parties have a combined share of 30 -40% 
with an increme nt up to [0-5]%. There is one catchment area where the Parties ' 
combined share is [40-50]% and the increment below [0-5].44 The catchment areas 
where the Parties have a combined share below [40-50]% do not appear to raise 
concerns given that the increment i s below [0-5]% and the Parties’ lack of closeness . 
The catchment areas where the Parties have a combined share of [40-50]% is further 
discussed in paragraph  (66). 
                                                 
40  See Annex I, section B.2.  
41  See Annex I, section B.3.  
42  See Annex I, section B.4.  
43  See Annex I, section A.2.  
44  See Annex I, section A.3.  

 
15 increase or a quality or choice decreased as a result of the Transaction at local level , 
in particular in the catchment areas identified in Table 1 .46 
(67) In light of the above, particularly in view of the results of the market investigation, 
the Commission concludes that the Transaction does not raise serious doubts as to its 
compatibility with the internal market or the functioning of the EEA Agreement in 
relation to the retail distribution of installation products to professional customers, 
both at national and local levels.  
5.2.3.   Retail sale of tools and supplies to professional customers  
(68) At the national level, t he Transaction gives rise to an affected market in the retail 
sale of tools and supplies to professional customers in Sweden, where the Parties 
have a combined share of [30-40]%. The increment brought about by the Transaction 
is minimal at [0-5]%. Ahlsell has a share of [30-40]% whereas Stark has a share o f 
[0-5]%. This is consistent with Ahlsell 's activities primarily being focused on 
installation products and tools and supplies; whereas Stark is more focused on 
building materials. There are a  number of alternative suppliers  such as Momentum 
([10-20]% market share), Procurator ( [5-10]% market share), and Würth ( [5-10]% 
market share).  
(69) If a narrower market definition is adopted where workwear and PPE are a  part of  a 
separate market from other tools and supplies, the Transaction would give rise to 
affecte d national markets in Sweden and in Finland . In Sweden, the Parties have 
a combined market share of [20-30]%. However, the increment is low ( [0-5]%). 
Ahlsell has a  [20-30]% share and Stark has a [0-5]% share. Ahlsell 's main 
competitors in the segment are M omentum ( [10-20]% share), Procurator ( [5-10]% 
share) and Würth ( [5-10]% market share). In Finland, the Parties have a combined 
market share of [20-30]%. However, the increment is small and just over [0-5]%: 
Ahlsell has a [20-30]% share and Stark has a [0-5]% share. Ahlsell 's main 
competitors in the segment are Würth ( [20-30]% share), Etra ( [10-20]% share), IHK 
([10-20]% share) and Linström ( [5-10]% share) amongst others.  
(70) At the local level, additional affected markets arise  for the retail to  professional 
customers of tools and supplies, and for workwear and PEE in Sweden.  
(71) The Transaction gives rise to 14 affected Stark catchment areas and 15 affected 
Ahlsell catchment areas for the market for tools and supplies  (excluding 
PPE/workwear) in Sweden . In the vast  majority of these affected catchment areas , 
the Parties ' combined market shares in these locally affected markets are in the 
region of 20 -30%. There are two  Stark  catchment areas  and three A hlsell catchment 
areas where th e market shares are between 30 -40% and there a small number of  
areas where the combined market share is above [40-50]% (detailed in Table 2 
below) . In all affected catchment areas , the increments  brought about by the 
Transaction range  from [0-20]%.47  
(72) In relation to workwear/PPE, the Transa ction gives rise to 10 affected Stark 
catchment areas and 11 affected A hlsell catchment areas in Sweden. In the majority 
                                                 
46  Responses to Q1  Responses to Q1 – Questionnaire to customers, questions 23.1 and 23.2; and Q2 – 
Questionnaire to competitors, questions 29.3 and 29.4  
47  See Annex I, sections C.5.1 and C.5.2  

 
17 5.3. Vertically affected markets  
(77) As Ahlsell is active in the wholesale of installation products, as well as the 
wholesale of tools and supplies in all Nordic countries, and  Stark is active in the 
wholesale of building materials in Finland, the Transaction als o creates  vertical links  
with the Parties ' retail distribution businesses . Not all vertical links give however rise 
to vertically affected markets. Mainly due to the Parties ' positions in the retail 
markets the following vertically affected markets arise  (on the basis of value market 
shares) : 
(a) Wholesale of installation products  (national)  and retail of these products to 
professional customers at national and local levels in Sweden and at local 
level in Norway  and Finland . 
(b) Wholesale of HVAC products  (nationa l) and retail of these products to 
professional customers at national and local levels in Sweden and at local 
level in Norway  and Finland . 
(c) Wholesale of electrical products (national) and retail of these products to 
professional customers at local level in Sweden, Norway.  
(d) Wholesale of tools and supplies and retail of these products to professional 
customers at national and local levels in Sweden.  
5.3.1.  Wholesale and retail distribution of installation products  
(78) Ahlsell is active in the wholesale of installation products in Sweden, Finland and 
Norway however, its presence is relatively limited, since it has a market sh are up to  
[5-10]% in Sweden, up to [5-10]% in Finland and up to [0-5]% in Norway, including 
in the HVAC and electrical products segments . The wholesale markets are vertical 
affected markets, due to the Parties ' position in the retail markets for these products, 
in particular Ahlsell 's position.  
(79) At the national level, the Transaction gives rise to aff ected markets in Sweden for the 
retail  (downstream)  and wholesale distribution (upstream) of installation products. If 
a narrower market definition is adopted, the wholesale and retail markets for HVAC 
products are also affected. In the wholesale markets, Ahlsell has a market share of 
[5-10]% in the overall installation products  market and of [0-5]% in the HVAC 
products mar ket. In the respective  retail market s, Parties have a combined share of 
[30-40]% in the overall installation product and [30-40]% in the HVAC products 
market . Stark brings an increment  of less than [0-5]% in both installation products 
and in the HVAC sub -segment .   
(80) At the local level, there are a several vertically affected catchment areas  in Sweden  
not only regarding the downstream retail sale of installation products and the HVAC 
segment and the respective upstream national wholesale markets , but also regarding 
the downstream  retail sale of  electrical products  market  and the respective upstream 
national wholesale market . In Sweden, Ahlsell has also a market share of [5-10]% in 
the wholesale of electrical products.  
(81) Likewise , in Norway the Transaction gives rise to vertically affected markets in the 
upstream wholesale and  the downstream retail of installation products , HVAC and 
electrical products  due to the Parties ' combined position in downstream markets . The 
 
18 position of Ah lsell at the upstream wholesale is however limited  ([0-5]% market 
share ).   
(82) Similarly, d ue to the Parties ' position at the  downstream  retail local markets , in 
particular Ah lsell's, the Transaction gives raise to vertically affected markets for the 
upstream  wholesale and downstream retail of HVAC products in Finland . In 
Finland , Ahlsell has a small share of [5-10]% in the upstream wholesale of HVAC 
products.  
(83) Both looking at the national and local markets in the three  countries, the merged 
entity will have no ability to adopt an input foreclosure strategy. Fir st, as explained 
above Ahlsell has a very limited presence  in the upstream wholesale market s and 
therefore lacks the necessary degree of market power . There are a number of 
competitors active at t he wholesale level in each country , which provide alternative 
sources of supply to builders merchants. Second, Ahlsell 's supplies are not 
sufficiently important inputs for Stark and other general builder 's merchants  as the ir 
focus is the distribution of building materials . Third,  Ahls ell is already present in the 
downstream retail installation product markets and the increment brought by the 
Transaction is small.   
(84) In addition , the merged entity will also not have the incentive to adopt an input 
foreclosure strategy, First, Ahlsell 's main wholesale customers are not  close 
competitors of Stark , therefore it would not compensate to lose sales at the wholesale 
level , by refusing to sell or increase the wholesale prices,  when these losses  cannot 
be compensated fo r at the retail level , by selling more retail products  via Stark . 
Second , Ahlsell is already making some wholesale  sales  to Stark , while it is also 
present at the retail level , which means that the sales to Stark are not a threat to its 
retail business for the companies do not directly compete. Supplying only to Stark 
would also not be profitable, as Stark cannot absorb  all the wholesale supplies of 
Ahlsell . 
(85) Similarly, the merg ed entity would not have the ability to adopt a customer 
foreclosure strategy. First Ahlsell is already vertical ly integrated in the installation 
markets and the increment brought at the retail level is small. Second,  Stark  has a 
small share of the retail markets for HVAC products in Sweden, Finland and 
Norway, both at national  (below [0-5]%) and local levels  (up to [5-10]%). Stark  is 
therefore  not an important customer of HVAC wholesale distributors . Third, there 
are sufficient alternatives to Stark to who m Ahlsell 's wholesale competitors can sell 
their output.  
(86) In addition, the merged entity will also have no incentives to adopt a customer 
foreclosure strategy. Stark has a small presence in the retail markets of HVAC 
products,  therefore the possibility to enjoy increased margins downstream by virtue 
of a price increase at the wholesale level is very unlikely.  
(87) Indeed, t he majority of competitors that expressed a view considers that the 
Transaction will have no impact on their ability to source , installation products , nor 
on their ability to access retailer s.50 
                                                 
50  Responses to Q2 – Questionnaire to competitors, questions 22 and 23.  
 
19 (88) In light of above, and in view of the results of the market investigation, the 
Commission concludes that the Transaction does not raise serious doubts as to its 
compatibility with the internal market in relation to the vertical link between the 
wholesale and the retail distribution of installation products.  
5.3.2.  Wholesale and retail distribution  of tools and supplies  
(89) Ahlsell is a wholesale supplier of tools and supplies in Sweden,  but it has a very 
limited pre sence with a less than [0-5]% market share. Due to the Parties ' presence in 
the retail market s, in particular Ahlsell 's, the Transaction gives rise to vertical 
affected markets both at the national  level  (combined share of [30-40]%) and local 
level  (combin ed shares between 30 -60%) .  
(90) The merged entity will have no ability to adopt an input foreclosure strategy. First, 
Ahlsell ha s less than [0-5]% share  of the  wholesale  market . Second, Ahsell supplies 
are not significant inputs  for Stark and its close competi tors, as they focus on 
building materials. The merged entity will also have no incentive to adopt such 
strategy . Being already present today in the retail market, where the increment 
brought by the Transaction is small, the merged entity will have no ability to adopt 
an input foreclosure strategy both at the national and local levels.  Likewise, the 
arguments made rega rding the relevance of Ahlsell supplies and the relevance o f 
Stark as a wholesale customer  for the installation markets also apply to tool and 
supplies markets.  
(91) Indeed, the majority of competitors that expressed a view considers that the 
Transaction will h ave no impact on their ability to source, tools and supplies, nor on 
their ability to access retailers.51 
(92) In light of above, and in view of the results of the market investigation, the 
Commission concludes that the Transaction does not raise serious doubts as to its 
compatibility with the internal market  or the functioning of the EEA Agreement  in 
relation to the vertical link between the wholesale and the retail distribution of tools 
and supplies.  
(93) The Commission therefore concludes that the Transaction does not give rise to 
serious doubts as to its compatibility with the internal market  or the functioning of 
the EEA Agreement  in relation to any vertical links.  
                                                 
51  Responses to Q2 – Questio nnaire to competitors, questions 22 and 23.  
 
20 6. CONCLUSION  
(94) For the above reasons, the European Commission decide s not to oppose the 
Transaction and to declare it compatible with the internal market and with the EEA 
Agreement. This decision is adopted in application of Article 6(1)(b) of the Merger 
Regulation and Article 57 of the EEA Agreement.   
For the Commission  
 
 
(Signed)  
Margrethe VESTAGER  
Executi ve Vice-President  
ANNEX I  
A - FINLAND  
A. 1. Finland Building  Materials  
Catchment Areas from Stark Stores 
(30Km)   Catchment Areas from Stark stores 
(30KM)   Catchment Areas from Ahlsell stores 
(50KM)  
Vantaa Petikko  Stark  [20-30]%  Tampere 
Hankkio  Stark  [20-30]%  Vantaa  Ahlsell  [0-5]% 
Ahlsell  [0-5]%  Ahlsell  [0-5]%  Stark  [10-20]% 
Combined  [20-30]%   Combined  [20-30]%  Combined  [10-20]% 
Vantaa 
Martinlaakso  Stark  [20-30]%   Tampere Nekala  Stark  [20-30]%  Hyvinkää  
 Ahlsell  [0-5]% 
Ahlsell  [0-5]%  Ahlsell  [0-5]%  Stark  [20-30]% 
Combined  [20-30]%   Combined  [20-30]%  Combined  [20-30]% 
Helsinki 
Suutarila  Stark  [20-30]%   Tampere Lielahti  Stark  [20-30]%  Helsinki  Ahlsell  [0-5]% 
Ahlsell  [0-5]%  Ahlsell  [0-5]%  Stark  [20-30]% 
Combined  [20-30]%   Combined  [20-30]%  Combined  [20-30]% 
Helsinki 
Herttoniemi  Stark  [20-30]%   Lahti Mukkula  Stark  [20-30]%  Helsinki, 
Herttoniemi  Ahlsell  [0-5]% 
Ahlsell  [0-5]%  Ahlsell  [0-5]%  Stark  [10-20]% 
Combined  [20-30]%   Combined  [20-30]%  Combined  [10-20]% 
Kotka  
 Stark  [20-30]%   Lahti Laune  Stark  [20-30]%  Espoo  Ahlsell  [0-5]% 
Ahlsell  [0-5]%  Ahlsell  [0-5]%  Stark  [20-30]% 
Combined  [20-30]%   Combined  [20-30]%  Combined  [20-30]% 
Espoo 
Kivenlahti  Stark  [30-40]%  Pori Stark  [20-30]%  Espoo Olari,  Stark  [20-30]% 
Ahlsell  [0-5]%  Ahlsell  [0-5]%  Ahlsell  [0-5]% 
Combined  [30-40]%  Combined  [20-30]%  Combined  [20-30]% 
Joensuu  Stark  [20-30]%   Mikkeli  Stark  [20-30]%  Joensuu  Ahlsell  [0-5]% 
Ahlsell  [0-5]%  Ahlsell  [0-5]%  Stark  [20-30]% 
Combined  [20-30]%   Combined  [20-30]%  Combined  [20-30]% 
Lohja  Stark  [10-20]%  Kotka  Stark  [20-30]%  Lohja  Ahlsell  [0-5]% 
Ahlsell  [0-5]%  Ahlsell  [0-5]%  Stark  [20-30]% 
Combined  [10-20]%  Combined  [20-30]%  Combined  [20-30]% 
Turku Skanssi  Stark  [20-30]%   Hämeenlinna  Stark  [20-30]%  Turku, 
Satakunnantie  Ahlsell  [0-5]% 
Ahlsell  [0-5]%  Ahlsell  [0-5]%  Stark  [20-30]% 
Combined  [20-30]%   Combined  [20-30]%  Combined  [20-30]% 
Turku 
Artukainen  Stark  [20-30]%   Lappeenranta  Stark  [20-30]%     
Ahlsell  [0-5]%  Ahlsell  [0-5]%     
Combined  [20-30]%   Combined  [20-30]%     
 
A. 2. Finland I nstallation  Products  
Catchment Areas From  Stark Stores ( 30km )  Catchment Areas From  Ahlsell Stores (50km ) 
Tampere , Lielahti  Stark  [0-5]%  Oulu, Oritkari  Ahlsell  [20-30]% 
Ahlsell  [10-20]%  Stark  [0-5]% 
Combined  [10-20]%  Combined  [20-30]% 
Oulu  Stark  [0-5]%  Oulu, Rusko  Ahlsell  [20-30]% 
Ahlsell  [20-30]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
Lappeenranta  Stark  [0-5]%  
Ahlsell  [20-30]%  
Combined  [20-30]%  
 
A. 3. Finland Hvac  Products  
Catchment Areas From  Stark Stores ( 30km )  Catchment Areas From  Ahlsell Stores (50km ) 
Vantaa Petikko  
 Stark  [0-5]%  Vantaa  
 Ahlsell  [20-30]% 
Ahlsell  [20-30]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
Vantaa 
Martinlaakso  
 Stark  [0-5]%  Hyvinkää  
 Ahlsell  [10-20]% 
Ahlsell  [20-30]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
Helsinki Suutarila  
 Stark  [0-5]%  Helsinki  
 Ahlsell  [20-30]% 
Ahlsell  [20-30]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
Helsinki Stark  [0-5]%  Helsinki, Ahlsell  [20-30]% 
Catchment Areas From  Stark Stores ( 30km )  Catchment Areas From  Ahlsell Stores (50km ) 
Herttoniemi  
 Ahlsell  [20-30]%  Herttoniemi  
 Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
Espoo Kivenlahti  
 Stark  [0-5]%  Espoo  
 Ahlsell  [20-30]% 
Ahlsell  [10-20]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
Tampere Hankkio  
 Stark  [0-5]%  Kerava  
 Ahlsell  [20-30]% 
Ahlsell  [20-30]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
Tampere Nekala  
 Stark  [0-5]%  Tampere, Vihiojtie  
 Ahlsell  [20-30]% 
Ahlsell  [20-30]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
Tampere Lielahti  
 Stark  [0-5]%  Tampere, 
Turvesuonkatu  
 Ahlsell  [20-30]% 
Ahlsell  [20-30]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
Turku Artukainen  
 Stark  [0-5]%  Turku, 
Satakunnantie  
 Ahlsell  [20-30]% 
Ahlsell  [20-30]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
Turku Skanssi  
 Stark  [0-5]%  Turku, Skanssi  
 Ahlsell  [20-30]% 
Ahlsell  [20-30]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
Oulu  
 Stark  [0-5]%  Oulu, Oritkari  
 Ahlsell  [30-40]% 
Ahlsell  [30-40]%  Stark  [0-5]% 
Combined  [30-40]%  Combined  [30-40]% 
Lahti Laune  
 Stark  [0-5]%  Oulu, Rusko  
 Ahlsell  [30-40]% 
Ahlsell  [30-40]%  Stark  [0-5]% 
Combined  [30-40]%  Combined  [30-40]% 
Lahti Mukkula  
 Stark  [0-5]%  Rauma  
 Ahlsell  [30-40]% 
Ahlsell  [30-40]%  Stark  [0-5]% 
Combined  [30-40]%  Combined  [30-40]% 
Lohja  
 Stark  [0-5]%  Lohja  
 Ahlsell  [10-20]% 
Ahlsell  [20-30]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [10-20]% 
Kuopio  
 Stark  [0-5]%  Kuopio  
 Ahlsell  [20-30]% 
Ahlsell  [20-30]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
Jyväskylä  
 Stark  [0-5]%  Jyväskylä  
 Ahlsell  [20-30]% 
Ahlsell  [20-30]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
Seinäjoki  
 Stark  [0-5]%  Seinäjoki  
 Ahlsell  [20-30]% 
Ahlsell  [20-30]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
Pori 
 Stark  [0-5]%  Pori 
 Ahlsell  [20-30]% 
Ahlsell  [20-30]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
Vaasa  
 Stark  [0-5]%  Vaasa  
 Ahlsell  [20-30]% 
Ahlsell  [20-30]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
Mikkeli  
 Stark  [0-5]%  Mikkeli  
 Ahlsell  [20-30]% 
Ahlsell  [20-30]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
Kotka  
 Stark  [0-5]%  Bay 
 Ahlsell  [20-30]% 
Ahlsell  [40-50]%  Stark  [0-5]% 
Combined  [40-50]%  Combined  [20-30]% 
Joensuu  
 Stark  [0-5]%  Joensuu  
 Ahlsell  [20-30]% 
Ahlsell  [20-30]%  Stark  [0-5]% 
Combined  [30-40]%  Combined  [30-40]% 
Hämeenlinna  
 Stark  [0-5]%  Kouvola  
 Ahlsell  [30-40]% 
Ahlsell  [30-40]%  Stark  [0-5]% 
Catchment Areas From  Stark Stores ( 30km )  Catchment Areas From  Ahlsell Stores (50km ) 
Combined  [30-40]%  Combined  [30-40]% 
Lappeenranta  
 Stark  [0-5]%  Eagle  
 Ahlsell  [30-40]% 
Ahlsell  [30-40]%  Stark  [0-5]% 
Combined  [30-40]%  Combined  [30-40]% 
 
 
B - NORWAY  
B.1 Norway Building  Materials  
Catchment Areas from Ahlsell stores (50KM)   Catchment Areas from Stark Stores (30Km)  
Tromsø  Ahlsell  [0-5]%  Tromsø  Stark  [20-30]% 
Stark  [20-30]%  Ahlsell  [0-5]% 
Combined  [20-30]%  Combined  [20-30]% 
 
B.2 Norway Installation  Products  
Catchment Areas from Ahlsell  stores (50KM)   Catchment Areas from Stark Stores (30Km)  
Bergen Fana  Ahlsell  [20-30]%  Bergen Midtun  Stark  [0-5]% 
Stark  [0-5]%  Ahlsell  [20-30]% 
Combined  [20-30]%  Combined  [20-30]% 
Bergen 
Fabrikkgaten  Ahlsell  [20-30]%  Bergen Sandviken  Stark  [0-5]% 
Stark  [0-5]%  Ahlsell  [20-30]% 
Combined  [20-30]%  Combined  [20-30]% 
Bergen Åsane  Ahlsell  [20-30]%  Førde  Stark  [0-5]% 
Stark  [0-5]%  Ahlsell  [20-30]% 
Combined  [20-30]%  Combined  [20-30]% 
Bergen Godvik  Ahlsell  [20-30]%  Mandal  Stark  [0-5]% 
Stark  [0-5]%  Ahlsell  [70-80]% 
Combined  [20-30]%  Combined  [70-80]% 
Førde  Ahlsell  [20-30]%  
Stark  [0-5]%  
Combined  [20-30]%  
 
B.3 Norway HVAC  Products  
Catchment Areas from Ahlsell stores (50KM)   Catchment Areas from Stark Stores (30Km)  
Bergen Fana  Ahlsell  [20-30]%  Bergen Midtun  Stark  [0-5]% 
Stark  [0-5]%  Ahlsell  [20-30]% 
Combined  [20-30]%  Combined  [20-30]% 
Bergen 
Fabrikkgaten  Ahlsell  [20-30]%  Bergen Sandviken  Stark  [0-5]% 
Stark  [0-5]%  Ahlsell  [20-30]% 
Combined  [20-30]%  Combined  [20-30]% 
Bergen Åsane  Ahlsell  [20-30]%  Bryne  Stark  [0-5]% 
Stark  [0-5]%  Ahlsell  [10-20]% 
Combined  [20-30]%  Combined  [20-30]% 
Bergen Godvik  Ahlsell  [20-30]%  Mandal  Stark  [0-5]% 
Stark  [0-5]%  Ahlsell  [70-80]% 
Combined  [20-30]%  Combined  [70-80]% 
Førde  Ahlsell  [20-30]%  Førde  Stark  [0-5]% 
Stark  [0-5]%  Ahlsell  [20-30]% 
Combined  [20-30]%  Combined  [30-40]% 
Sortland  Ahlsell  [20-30]%  
Stark  [0-5]%  
Combined  [20-30]%  
 
B.4 Norway Electrical Products  
Catchment Areas from Ahlsell stores (50KM)   Catchment Areas from Stark Stores (30Km)  
Bergen Fana  Ahlsell  [20-30]%  Bergen Midtun  Stark  [0-5]% 
Stark  [0-5]%  Ahlsell  [20-30]% 
Combined  [20-30]%  Combined  [20-30]% 
Bergen 
Fabrikkgaten  Ahlsell  [20-30]%  Bergen Sandviken  Stark  [0-5]% 
Stark  [0-5]%  Ahlsell  [20-30]% 
Catchment Areas from Ahlsell stores (50KM)   Catchment Areas from Stark Stores (30Km)  
Combined  [20-30]%  Combined  [20-30]% 
Bergen Åsane  Ahlsell  [20-30]%  Førde  Stark  [0-5]% 
Stark  [0-5]%  Ahlsell  [20-30]% 
Combined  [20-30]%  Combined  [20-30]% 
Bergen 
Godvik  Ahlsell  [20-30]%  Mandal  Stark  [5-10]% 
Stark  [0-5]%  Ahlsell  [60-70]% 
Combined  [20-30]%  Combined  [60-70]% 
Stord  Ahlsell  [20-30]%  
Stark  [0-5]%  
Combined  [20-30]%  
Haugesund  Ahlsell  [20-30]%  
Stark  [0-5]%  
Combined  [20-30]%  
Arendal  Ahlsell  [30-40]%  
Stark  [0-5]%  
Combined  [30-40]%  
Førde  Ahlsell  [10-20]%  
Stark  [0-5]%  
Combined  [10-20]%  
 
 
C - SWEDEN  
C.1 Sweden Building  Materials  
Catchment Areas from Stark Stores 
(30Km)   Catchment Areas from Stark Stores 
(30Km)   Catchment Areas from Ahlsell stores 
(50KM)  
Malmö  
 Stark  [10-20]%  Hörby  Stark  [20-30]%  Ystad  Ahlsell  [0-5]% 
Ahlsell  [0-5]%  Ahlsell  [0-5]%  Stark  [20-30]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Sjöbo  
 Stark  [20-30]%  Karlskoga  
 Stark  [20-30]%  Luleå  Ahlsell  [0-5]% 
Ahlsell  [0-5]%  Ahlsell  [0-5]%  Stark  [20-30]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Kalmar  
 Stark  [20-30]%  Kristinehamn  
 Stark  [20-30]%  Kalmar  
 Ahlsell  [0-5]% 
Ahlsell  [0-5]%  Ahlsell  [0-5]%  Stark  [20-30]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Söderhamn  
 Stark  [20-30]%  Värnamo  
 Stark  [20-30]%  Söderhamn  Ahlsell  [0-5]% 
Ahlsell  [0-5]%  Ahlsell  [0-5]%  Stark  [20-30]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Hudiksvall  
 Stark  [30-40]%  Alingsås  
 Stark  [20-30]%  Hudiksvall  
 Ahlsell  [0-5]% 
Ahlsell  [0-5]%  Ahlsell  [0-5]%  Stark  [30-40]% 
Combined  [30-40]%  Combined  [20-30]%  Combined  [30-40]% 
Kiruna  Stark  [30-40]%  Arvika  
 Stark  [20-30]%  Kiruna  Ahlsell  [0-5]% 
Ahlsell  [0-5]%  Ahlsell  [0-5]%  Stark  [30-40]% 
Combined  [30-40]%  Combined  [20-30]%  Combined  [30-40]% 
Gällivare  Stark  [30-40]%      Gällivare  
 Ahlsell  [0-5]% 
Ahlsell  [0-5]%     Stark  [30-40]% 
Combined  [30-40]%     Combined  [30-40]% 
Bollnäs  Stark [30-40]%      Bollnäs  Ahlsell  [0-5]% 
Ahlsell  [0-5]%     Stark  [20-30]% 
Combined  [30-40]%     Combined  [20-30]% 
Piteå  
 Stark [30-40]%      Piteå  
 Ahlsell  [0-5]% 
Ahlsell  [0-5]%     Stark  [20-30]% 
Combined  [30-40]%     Combined  [20-30]% 
Gislaved  
 Stark  [20-30]%      Gislaved  Ahlsell  [0-5]% 
Ahlsell  [0-5]%     Stark  [20-30]% 
Combined  [20-30]%     Combined  [20-30]% 
Färjestaden  
 Stark  [30-40]%      Västervik  
 Stark  [20-30]% 
Ahlsell  [0-5]%     Ahlsell  [0-5]% 
Combined  [30-40]%     Combined  [20-30]% 
Boden  Stark  [20-30]%      Örnsköldsvik  Stark  [20-30]% 
Catchment Areas from Stark Stores 
(30Km)   Catchment Areas from Stark Stores 
(30Km)   Catchment Areas from Ahlsell stores 
(50KM)  
 Ahlsell  [0-5]%      Ahlsell  [0-5]% 
Combined  [20-30]%     Combined  [20-30]% 
 
C.2 Sweden Installation Products:  
C.2.1 Catchment Areas from Stark Stores  
Catchment Areas from Stark Stores 
(30Km)   Catchment Areas from Stark stores (30KM)   Catchment Areas from Stark stores 
(30KM)  
Hisings Backa  
 Stark  [0-5]%  Västerås  
 Stark  [0-5]%  Värnamo  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [20-30]%  Ahlsell  [70-80]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [70-80]% 
Mölnlycke  
 Stark  [0-5]%  Skara  
 Stark  [0-5]%  Strängnäs  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [30-40]%  Ahlsell  [40-50]% 
Combined  [20-30]%  Combined  [30-40]%  Combined  [40-50]% 
Mölndal  
 Stark  [0-5]%  Sölvesborg  
 Stark  [0-5]%  Alingså  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [10-20]%  Ahlsell  [40-50]% 
Combined  [20-30]%  Combined  [10-20]%  Combined  [40-50]% 
Lerum  
 Stark  [0-5]%  Uppsala  
 Stark  [0-5]%  Arvika  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [20-30]%  Ahlsell  [30-40]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [30-40]% 
Södra Sandby  
 Stark  [0-5]%  Sjöbo  Stark  [0-5]%  Piteå  
 Stark  [0-5]% 
Ahlsell  [10-20]%  Ahlsell  [30-40]%  Ahlsell  [20-30]% 
Combined  [20-30]%  Combined  [30-40]%  Combined  [20-30]% 
Arlöv  
 Stark  [0-5]%  Stenungsund  
 Stark  [0-5]%  Örnsköldsvi k 
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [40-50]%  Ahlsell  [20-30]% 
Combined  [20-30]%  Combined  [40-50]%  Combined  [20-30]% 
Lund  
 Stark  [0-5]%  Karlshamn  
 Stark  [0-5]%  Västervik  Stark  [0-5]% 
Ahlsell  [10-20]%  Ahlsell  [20-30]%  Ahlsell  [30-40]% 
Combined  [10-20]%  Combined  [20-30]%  Combined  [30-40]% 
Kungsbacka  
 Stark  [0-5]%  Tomelilla  
 Stark  [0-5]%  Söderhamn  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [30-40]%  Ahlsell  [20-30]% 
Combined  [20-30]%  Combined  [30-40]%  Combined  [30-40]% 
Märsta  
 Stark  [0-5]%  Gislaved  
 Stark  [0-5]%  Hudiksvall  
 Stark  [0-5]% 
Ahlsell  [10-20]%  Ahlsell  [80-90]%  Ahlsell  [20-30]% 
Combined  [10-20]%  Combined  [80-90]%  Combined  [20-30]% 
Malmö  
 Stark  [0-5]%  Karlskrona  
 Stark  [0-5]%  Kiruna  
 Stark  [0-5]% 
Ahlsell  [10-20]%  Ahlsell  [10-20]%  Ahlsell  [20-30]% 
Combined  [20-30]%  Combined  [10-20]%  Combined  [20-30]% 
Älvängen  
 Stark  [0-5]%  Hörby  Stark  [5-10]%  Gällivare  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [50-60]%  Ahlsell  [30-40]% 
Combined  [20-30]%  Combined  [60-70]%  Combined  [30-40]% 
Bollnäs  Stark  [0-5]%  Karlskoga  
 Stark  [0-5]%  
Ahlsell  [20-30]%  Ahlsell  [20-30]%  
Combined  [30-40]%  Combined  [20-30]%  
Eskilstuna  
 Stark  [0-5]%  Kristinehamn  
 Stark  [0-5]%  
Ahlsell  [20-30]%  Ahlsell  [20-30]%  
Combined  [20-30]%  Combined  [20-30]%  
 
C.2.2 Sweden Installation Products: Catchment Areas from Ahlsell Stores  
Catchment Areas from Ahlsell Stores 
(50Km)   Catchment Areas from Ahlsell stores 
(50KM)   Catchment Areas from Ahlsell  stores 
(50KM)  
Alingsås  Ahlsell  [20-30]%  Skövde  
 Ahlsell  [30-40]%  Malmö - Fosie  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [30-40]%  Combined  [20-30]% 
Stenungsund  Ahlsell  [20-30]%  Ystad  Ahlsell  [30-40]%  Strängnäs  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [30-40]%  Combined  [20-30]% 
Eslöv  Ahlsell  [10-20]%  Borås  Ahlsell  [20-30]%  Helsingborg  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [10-20]%  Combined  [20-30]%  Combined  [20-30]% 
Catchment Areas from Ahlsell Stores 
(50Km)   Catchment Areas from Ahlsell stores 
(50KM)   Catchment Areas from Ahlsell  stores 
(50KM)  
Lund  Ahlsell  [10-20]%  Katrineholm  Ahlsell  [20-30]%  Trelleborg  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [10-20]%  Combined  [20-30]%  Combined  [20-30]% 
Landskrona  Ahlsell  [10-20]%  Sala 
 Ahlsell  [20-30]%  Uppsala  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [10-20]%  Combined  [20-30]%  Combined  [20-30]% 
Lund  Ahlsell  [20-30]%  Lidköping  Ahlsell  [30-40]%  Trollhättan  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [30-40]%  Combined  [20-30]% 
Kungälv  
 Ahlsell  [20-30]%  Norrtälje  
 Ahlsell  [20-30]%  Eskilstuna  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Göteborg  Ahlsell  [20-30]%  Nässjö  Ahlsell  [20-30]%  Uddevalla  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Göteborg - 
Partille  Ahlsell  [20-30]%  Mjölby  Ahlsell  [20-30]%  Västerås  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Göteborg - 
Almedal  Ahlsell  [20-30]%  Falkenberg  Ahlsell  [20-30]%  Hallstahammar  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Göteborg - 
Biskopsgården  Ahlsell  [20-30]%  Emmaboda  Ahlsell  [20-30]%  Köping  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Hisings Backa  Ahlsell  [20-30]%  Motala  Ahlsell  [20-30]%  Karlshamn  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Mölndal  Ahlsell  [20-30]%  Jönköping  Ahlsell  [20-30]%  Hässleholm  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Kungsbacka  Ahlsell  [20-30]%  Sävsjö  Ahlsell  [50-60]%  Varberg  Ahlsell  [30-40]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [50-60]%  Combined  [30-40]% 
Enköping,  Ahlsell  [20-30]%  Mariestad  Ahlsell  [20-30]%  Karlskrona  Ahlsell  [30-40]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [30-40]%  Combined  [30-40]% 
Malmö -Arlöv  Ahlsell  [20-30]%  Kristianstad  Ahlsell  [20-30]%  Ljungby  Ahlsell  [70-80]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [70-80]% 
Malmö - 
Bulltofta  Ahlsell  [20-30]%  Värnamo  Ahlsell  [80-90]%  Kalmar  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [80-90]%  Combined  [20-30]% 
Söderhamn  Ahlsell  [20-30]%  Sunne  Ahlsell  [40-50]%  Oskarshamn  Ahlsell  [40-50]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [40-50]%  Combined  [40-50]% 
Gislaved  Ahlsell  [70-80]%  Bollnäs  
 Ahlsell  [20-30]%  Kiruna  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [80-90]%  Combined  [30-40]%  Combined  [20-30]% 
Vimmerby  
 Ahlsell  [30-40]%  Västervik  Ahlsell  [30-40]%  Gällivare  Ahlsell  [30-40]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [30-40]%  Combined  [30-40]%  Combined  [30-40]% 
Arvika  Ahlsell  [40-50]%  41 Örnsköldsvik  Ahlsell  [20-30]%  Falköping  Ahlsell  [30-40]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [40-50]%  Combined  [20-30]%  Combined  [30-40]% 
Hudiksvall  
 Ahlsell  [20-30]%  
Stark  [0-5]%  
Combined  [20-30]%  
 
 
C.3 Sweden HVAC  Products  
C.3.1  Catchment Areas from Stark Stores  
Catchment Areas from Stark Stores 
(30Km)   Catchment Areas from Stark stores 
(30KM)   Catchment Areas from Stark stores 
(30KM)  
Hisings Backa  
 Stark  [0-5]%  Stenungsund  
 Stark  [0-5]%  Arvika  Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [70-80]%  Ahlsell  [20-30]% 
Combined  [20-30]%  Combined  [70-80]%  Combined  [20-30]% 
Mölnlycke  
 Stark  [0-5]%  Karlshamn  Stark  [0-5]%  Piteå  Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [20-30]%  Ahlsell  [30-40]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [30-40]% 
Mölndal  
 Stark  [0-5]%  Tomelilla  
 Stark  [0-5]%  Örnsköldsvik  Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [20-30]%  Ahlsell  [30-40]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [30-40]% 
Lerum  
 Stark  [0-5]%  Gislaved  
 Stark  [0-5]%  Västervik  Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [80-90]%  Ahlsell  [20-30]% 
Combined  [20-30]%  Combined  [80-90]%  Combined  [20-30]% 
Kungsbacka  
 Stark  [0-5]%  Skellefteå  
 Stark  [0-5]%  Söderhamn  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [20-30]%  Ahlsell  [20-30]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Märsta  
 Stark  [0-5]%  Hörby  
 Stark  [0-5]%  Hudiksvall  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [50-60]%  Ahlsell  [20-30]% 
Combined  [20-30]%  Combined  [60-70]%  Combined  [20-30]% 
Älvängen  
 Stark  [0-5]%  Karlskoga  
 Stark  [0-5]%  Kiruna  
 Stark  [0-5]% 
Ahlsell  [30-40]%  Ahlsell  [50-60]%  Ahlsell  [30-40]% 
Combined  [30-40]%  Combined  [60-70]%  Combined  [30-40]% 
Eskilstuna  
 Stark  [0-5]%  Kristinehamn  
 Stark  [0-5]%  Gällivare  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [50-60]%  Ahlsell  [50-60]% 
Combined  [20-30]%  Combined  [60-70]%  Combined  [50-60]% 
Västerås  
 Stark  [0-5]%  Värnamo  
 Stark  [0-5]%  Strängnäs  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [70-80]%  Ahlsell  [30-40]% 
Combined  [20-30]%  Combined  [80-90]%  Combined  [30-40]% 
Uppsala  Stark  [0-5]%  Alingsås  
 Stark  [5-10]%  Bollnäs  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [70-80]%  Ahlsell  [30-40]% 
Combined  [20-30]%  Combined  [70-80]%  Combined  [30-40]% 
Östersund  
 Stark  [0-5]%  
Ahlsell  [20-30]%  
Combined  [20-30]%  
 
C.3.2 Sweden HVAC Products: Catchment Areas from Ahlsell Stores  
Catchment Areas from Ahlsell Stores 
(50Km)   Catchment Areas from Ahlsell stores 
(50KM)   Catchment Areas from Ahlsell stores 
(50KM)  
Alingsås  Ahlsell  [20-30]%  Malmö - Fosie  
 Ahlsell  [20-30]%  Borås  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Stenungsund  
 Ahlsell  [20-30]%  Strängnäs  Ahlsell  [10-20]%  Falköping  
 Ahlsell  [30-40]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [10-20]%  Combined  [30-40]% 
Lund  
 Ahlsell  [20-30]%  Helsingborg  
 Ahlsell  [10-20]%  Skövde  Ahlsell  [30-40]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [30-40]% 
Kungälv  
 Ahlsell  [20-30]%  Uppsala Söder  
 Ahlsell  [20-30]%  Ystad  Ahlsell  [30-40]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [30-40]% 
Göteborg - 
Partille  
 Ahlsell  [20-30]%  Uppsala Norr  
 Ahlsell  [20-30]%  Hallsberg  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Göteborg - 
Marieholm  Ahlsell  [20-30]%  Trollhättan  Ahlsell  [20-30]%  Katrineholm  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [30-40]%  Combined  [20-30]% 
Catchment Areas from Ahlsell Stores 
(50Km)   Catchment Areas from Ahlsell stores 
(50KM)   Catchment Areas from Ahlsell stores 
(50KM)  
Göteborg - 
Hisings Backa  Ahlsell  [20-30]%  Eskilstuna  Ahlsell  [20-30]%  Sala Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Göteborg - 
Almedal  
 Ahlsell  [20-30]%  Uddevalla  
 Ahlsell  [20-30]%  Lidköping  
 Ahlsell  [40-50]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [40-50]% 
Göteborg - 
Biskopsgården  
 Ahlsell  [20-30]%  Västerås  
 Ahlsell  [20-30]%  Norrtälje  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Mölndal  
 Ahlsell  [20-30]%  Hallstahammar  
 Ahlsell  [20-30]%  Nässjö  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Arlöv  
 Ahlsell  [20-30]%  Köping  
 Ahlsell  [20-30]%  Falkenberg  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Kungsbacka  
 Ahlsell  [20-30]%  Karlskoga  
 Ahlsell  [20-30]%  Emmaboda  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Enköping  
 Ahlsell  [20-30]%  Örebro  
 Ahlsell  [20-30]%  Motala  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Malmö - 
Bulltofta  
 Ahlsell  [20-30]%  Kristianstad  
 Ahlsell  [10-20]%  Jönköping  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Sävsjö  Ahlsell  [50-60]%  Söderhamn  
 Ahlsell  [20-30]%  Skellefteå  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [50-60]%  Combined  [20-30]%  Combined  [20-30]% 
Mariestad  
 Ahlsell  [30-40]%  Gislaved  Ahlsell  [80-90]%  Västervik  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [30-40]%  Combined  [80-90]%  Combined  [20-30]% 
Luleå  
 Ahlsell  [10-20]%  Vimmerby  
 Ahlsell  [20-30]%  Östersund  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Värnamo  Ahlsell  [80-90]%  Arvika  Ahlsell  [30-40]%  Örnsköldsvik  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [80-90]%  Combined  [30-40]%  Combined  [20-30]% 
Varberg  
 Ahlsell  [30-40]%  Hudiksvall  
 Ahlsell  [20-30]%  Oskarshamn  
 Ahlsell  [80-90]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [30-40]%  Combined  [20-30]%  Combined  [80-90]% 
Piteå  
 Ahlsell  [20-30]%  Sunne  
 Ahlsell  [30-40]%  Kiruna  
 Ahlsell  [30-40]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [30-40]%  Combined  [30-40]% 
Karlskrona  
 Ahlsell  [30-40]%  Bollnäs  Ahlsell  [30-40]%  Gällivare  
 Ahlsell  [50-60]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [30-40]%  Combined  [30-40]%  Combined  [50-60]% 
Ljungby  Ahlsell  [80-90]%  Kalmar  
 Ahlsell  [20-30]%  
Stark  [0-5]%  Stark  [0-5]%  
Combined  [80-90]%  Combined  [20-30]%  
 
C.4 Sweden Electrical  Products:  
C.4.1 Catchment Areas from Stark Stores  
Catchment Areas from Stark Stores  (30Km)   Catchment Areas from Stark stores 
(30KM)   Catchment Areas from Stark stores (30KM)  
Hisings Backa  
 Stark  [0-5]%  Älvängen  
 Stark  [0-5]%  Värnamo  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [20-30]%  Ahlsell  [60-70]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [70-80]% 
Mölnlycke  
 Stark  [0-5]%  Västerås  
 Stark  [0-5]%  Alingså  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [10-20]%  Ahlsell  [20-30]% 
Catchment Areas from Stark Stores  (30Km)   Catchment Areas from Stark stores 
(30KM)   Catchment Areas from Stark stores (30KM)  
Combined  [20-30]%  Combined  [20-30]%  Combined  [30-40]% 
Mölndal  
 Stark  [0-5]%  Skara  
 Stark  [0-5]%  Arvika  Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [30-40]%  Ahlsell  [50-60]% 
Combined  [20-30]%  Combined  [30-40]%  Combined  [50-60]% 
Lerum  
 Stark  [0-5]%  Sölvesborg  
 Stark  [0-5]%  Örnsköldsvik  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [20-30]%  Ahlsell  [10-20]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Södra Sandby  
 Stark  [0-5]%  Sjöbo  Stark  [5-10]%  Västervik  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [40-50]%  Ahlsell  [60-70]% 
Combined  [20-30]%  Combined  [50-60]%  Combined  [60-70]% 
Arlöv  
 Stark  [0-5]%  Stenungsund  
 Stark  [0-5]%  Söderhamn  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [20-30]%  Ahlsell  [30-40]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [30-40]% 
Lund  
 Stark  [0-5]%  Karlshamn  
 Stark  [0-5]%  Hudiksvall  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [20-30]%  Ahlsell  [30-40]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [30-40]% 
Kungsbacka  
 Stark  [0-5]%  Tomelilla  
 Stark  [0-5]%  Gällivare  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [50-60]%  Ahlsell  [10-20]% 
Combined  [20-30]%  Combined  [50-60]%  Combined  [20-30]% 
Malmö  Stark  [0-5]%  Gislaved  Stark  [0-5]%  Strängnäs  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [70-80]%  Ahlsell  [70-80]% 
Combined  [20-30]%  Combined  [80-90]%  Combined  [70-80]% 
Trelleborg  
 Stark  [0-5]%  Karlskrona  
 Stark  [0-5]%  Bollnäs  
 Stark  [0-5]% 
Ahlsell  [20-30]%  Ahlsell  [20-30]%  Ahlsell  [20-30]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Eskilstuna  
 Stark  [0-5]%  Hörby  Stark  [5-10]%  
Ahlsell  [20-30]%  Ahlsell  [60-70]%  
Combined  [20-30]%  Combined  [60-70]%  
 
C.4.2  Catchment Areas from Ahlsell Stores  
Catchment Areas from Ahlsell Stores 
(50Km)   Catchment Areas from Ahlsell stores 
(50KM)   Catchment Areas from Ahlsell stores 
(50KM)  
Lund  Ahlsell  [30-40]%  Kungsbacka  Ahlsell  [20-30]%  Västerås  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [30-40]%  Combined  [20-30]%  Combined  [20-30]% 
Kungälv  Ahlsell  [20-30]%  Enköping  Ahlsell  [20-30]%  Hallstahammar  Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Göteborg - 
Partille  Ahlsell  [20-30]%  Malmö - 
Bulltofta  Ahlsell  [20-30]%  Hässleholm  
 Ahlsell  [40-50]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [40-50]% 
Göteborg - 
Marieholm  Ahlsell  [20-30]%  Malmö - Fosie  Ahlsell  [20-30]%  Kristianstad  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Göteborg - 
Hisings Backa  Ahlsell  [20-30]%  Strängnäs  Ahlsell  [20-30]%  Karlshamn  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Göteborg - 
Almedal  Ahlsell  [20-30]%  Helsingborg  Ahlsell  [20-30]%  Halmstad  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Göteborg - 
Biskopsgården  Ahlsell  [20-30]%  Uppsala Söder  
 Ahlsell  [10-20]%  Borås  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [10-20]%  Combined  [20-30]% 
Mölndal  Ahlsell  [20-30]%  Trollhättan  
 Ahlsell  [20-30]%  Falköping  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Arlöv  Ahlsell  [20-30]%  Eskilstuna  
 Ahlsell  [20-30]%  Skövde  
 Ahlsell  [30-40]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Catchment Areas from Ahlsell Stores 
(50Km)   Catchment Areas from Ahlsell stores 
(50KM)   Catchment Areas from Ahlsell stores 
(50KM)  
Combined  [20-30]%  Combined  [20-30]%  Combined  [30-40]% 
Ystad  
 Ahlsell  [40-50]%  Sävsjö  Ahlsell  [50-60]%  Arvika  Ahlsell  [50-60]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [40-50]%  Combined  [50-60]%  Combined  [50-60]% 
Sala 
 Ahlsell  [20-30]%  Mariestad  
 Ahlsell  [20-30]%  Hudiksvall  
 Ahlsell  [30-40]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [30-40]% 
Lidköping  
 Ahlsell  [30-40]%  Värnamo  Ahlsell  [80-90]%  Sunne  
 Ahlsell  [60-70]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [30-40]%  Combined  [80-90]%  Combined  [60-70]% 
Norrtälje  
 Ahlsell  [10-20]%  Varberg  
 Ahlsell  [30-40]%  Bollnäs  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [30-40]%  Combined  [20-30]% 
Nässjö  
 Ahlsell  [20-30]%  Karlskrona  
 Ahlsell  [30-40]%  Västervik  
 Ahlsell  [70-80]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [30-40]%  Combined  [70-80]% 
Mjölby  
 Ahlsell  [20-30]%  Ljungby  Ahlsell  [70-80]%  Örnsköldsvik  
 Ahlsell  [10-20]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [70-80]%  Combined  [20-30]% 
Falkenberg  
 Ahlsell  [10-20]%  Kalmar  
 Ahlsell  [20-30]%  Oskarshamn  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [10-20]%  Combined  [20-30]%  Combined  [20-30]% 
Emmaboda  
 Ahlsell  [20-30]%  Söderhamn  
 Ahlsell  [20-30]%  Gällivare  
 Ahlsell  [10-20]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Motala  
 Ahlsell  [20-30]%  Gislaved  Ahlsell  [70-80]%  Vimmerby  
 Ahlsell  [60-70]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [70-80]%  Combined  [70-80]% 
Jönköping  
 Ahlsell  [20-30]%  
Stark  [0-5]%  
Combined  [20-30]%  
 
C.5 Sweden Tools and Supplies:  
C.5.1 Catchment Areas from Stark Stores  
Catchment Areas from Stark Stores (30Km)   Catchment Areas from Stark stores 
(30KM)   Catchment Areas from Stark stores (30KM)  
Sjöbo  Stark  [10-20]%  Hörby  Stark  [10-20]%  Söderhamn  
 Stark  [5-10]% 
Ahlsell  [5-10]%  Ahlsell  [10-20]%  Ahlsell  [10-20]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Stenungsund  
 Stark  [5-10]%  Norrtälje  
 Stark  [5-10]%  Hudiksvall  
 Stark  [5-10]% 
Ahlsell  [10-20]%  Ahlsell  [10-20]%  Ahlsell  [10-20]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Karlshamn  
 Stark  [5-10]%  Alingså  
 Stark  [10-20]%  Strängnäs  
 Stark  [5-10]% 
Ahlsell  [10-20]%  Ahlsell  [10-20]%  Ahlsell  [30-40]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [40-50]% 
Tomelilla  
 Stark  [5-10]%  Arvika  
 Stark  [5-10]%  Bollnäs  
 Stark  [10-20]% 
Ahlsell  [10-20]%  Ahlsell  [20-30]%  Ahlsell  [40-50]% 
Combined  [20-30]%  Combined  [30-40]%  Combined  [50-60]% 
Gislaved  Stark  [0-5]%  Västervik  
 Stark  [5-10]%     
Ahlsell  [10-20]%  Ahlsell  [20-30]%    
Combined  [10-20]%  Combined  [30-40]%    
 
C.5.2 Sweden Tools & Supplies: Catchment Areas from Ahlsell Stores:  
Catchment Areas from Ahlsell Stores (50Km)   Catchment Areas from Ahlsell stores 
(50KM)   Catchment Areas from Ahlsell stores 
(50KM)  
Ystad  Ahlsell  [10-20]%  Karlskrona  
 Ahlsell  [10-20]%  Hudiksvall  
 Ahlsell  [10-20]% 
Stark  [5-10]%  Stark  [0-5]%  Stark  [5-10]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Norrtälje  Ahlsell  [10-20]%  Söderhamn  Ahlsell  [20-30]%  Sunne  Ahlsell  [20-30]% 
Catchment Areas from Ahlsell Stores (50Km)   Catchment Areas from Ahlsell stores 
(50KM)   Catchment Areas from Ahlsell stores 
(50KM)  
Stark  [0-5]%   Stark  [5-10]%   Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [30-40]% 
Sävsjö  Ahlsell  [10-20]%  Gislaved  
 Ahlsell  [10-20]%  Bollnäs  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [5-10]%  Stark  [5-10]% 
Combined  [20-30]%  Combined  [10-20]%  Combined  [30-40]% 
Värnamo  
 Ahlsell  [20-30]%  Vimmerby  
 Ahlsell  [20-30]%  Västervik  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Varberg  
 Ahlsell  [20-30]%  Arvika  
 Ahlsell  [20-30]%  Oskarshamn  
 Ahlsell  [30-40]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [5-10]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [30-40]% 
 
C.6 Sweden Workwear and PPE  
C.6.1  Catchment Areas from Stark Stores  
Catchment Areas from Stark Stores (30Km)   Catchment Areas from Stark stores (30KM)   Catchment Areas from Stark stores (30KM)  
Stenungsund  
 Stark  [0-5]%  Norrtälje  
 Stark  [5-10]%  Hudiksvall  
 Stark  [0-5]% 
Ahlsell  [10-20]%  Ahlsell  [30-40]%  Ahlsell  [10-20]% 
Combined  [20-30]%  Combined  [40-50]%  Combined  [20-30]% 
Karlshamn  
 Stark  [5-10]%  Arvika  
 Stark  [5-10]%  Strängnäs  
 Stark  [5-10]% 
Ahlsell  [20-30]%  Ahlsell  [30-40]%  Ahlsell  [40-50]% 
Combined  [30-40]%  Combined  [40-50]%  Combined  [50-60]% 
Tomelilla  
 Stark  [5-10]%  Västervik  
 Stark  [5-10]%  Bollnäs  Stark  [5-10]% 
Ahlsell  [20-30]%  Ahlsell  [40-50]%  Ahlsell  [40-50]% 
Combined  [30-40]%  Combined  [40-50]%  Combined  [50-60]% 
Hörby  Stark  [10-20]%  
Ahlsell  [30-40]%  
Combined  [50-60]%  
 
C.6.2 Sweden Workwear and PPE: Catchment Areas from Ahlsell Stores  
Catchment Areas from Ahlsell Stores 
(50Km)   Catchment Areas from Ahlsell stores 
(50KM)   Catchment Areas from Ahlsell stores 
(50KM)  
Ystad  Ahlsell  [10-20]%  Söderhamn  
 Ahlsell  [20-30]%  Bollnäs  
 Ahlsell  [20-30]% 
Stark  [5-10]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Norrtälje  Ahlsell  [10-20]%  Vimmerby  
 Ahlsell  [20-30]%  Västervik  
 Ahlsell  [20-30]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [0-5]% 
Combined  [20-30]%  Combined  [20-30]%  Combined  [20-30]% 
Värnamo  Ahlsell  [20-30]%  Arvika  Ahlsell  [30-40]%  Oskarshamn  
 Ahlsell  [30-40]% 
Stark  [0-5]%  Stark  [0-5]%  Stark  [5-10]% 
Combined  [20-30]%  Combined  [30-40]%  Combined  [40-50]% 
Varberg  
 Ahlsell  [40-50]%  Sunne  
 Ahlsell  [30-40]%  
Stark  [0-5]%  Stark  [0-5]%  
Combined  [40-50]%  Combined  [40-50]%