(1)

In Title II, Chapter II is amended as follows: (a) Section 1 is amended as follows: (i) the Title of the Section is replaced by the following: ‘Section 1 Promotion’; (ii) the following heading is inserted before Article 4: ‘Sub-section 1 Promotion in third countries’; (iii) Article 5a is deleted; (iv) the following sub-sections 2 and 3 are added: ‘Sub-section 2 Promotion in the Member States Article 5b Eligible operations 1. The sub-measure of the promotion of Union wines referred to in Article 45(1)(a) of Regulation (EU) No 1308/2013 shall consist of information for consumers as regards: (a) responsible consumption of wine and the risk associated with alcohol consumption; (b) the Union scheme of protected designations of origin and protected geographical indications, in particular conditions and effects, in relation to the specific quality, reputation or other characteristics of wine due to its particular geographical environment or origin. 2. The information activities referred to in paragraph 1 may be carried out through information campaigns and through participation in events, fairs and exhibitions of national or Union importance. 3. Operations shall be eligible under the promotion measure provided that: (a) they are clearly defined, describing the information activities and including the estimated cost; (b) they comply with the legislation applicable in the Member State where they are carried out; (c) the beneficiaries have resources to ensure that the measure is implemented effectively. 4. The beneficiaries shall be professional organisations, producer organisations, association of producer organisations, inter-branch organisations or public bodies. However, a public body shall not be the sole beneficiary of a promotion measure. Article 5c Characteristics of the information 1. The information referred to in Article 5b(1) shall be based on the intrinsic qualities of wine or its characteristics and shall not be brand-oriented or encourage the consumption of wine on the grounds of its specific origin. However, where information is disseminated for the purpose of Article 5b(1)(b), the origin of a wine may be indicated as part of the information operation. 2. All information concerning the effects of wine consumption on health and behaviour shall be based on generally accepted scientific data and shall be accepted by the national authority responsible for public health in the Member State where the operations are carried out. Article 5d Duration of the support The support for promotion operations shall last no longer than three years. Article 5e Advance payments Member States may provide for support to be advanced before any operation has been implemented, provided that the beneficiary has lodged a security. Article 5f Demarcation with rural development and promotion of agricultural products Member States shall introduce clear demarcation criteria in their national support programmes to ensure that no support is granted under Article 45(1)(a) of Regulation (EU) No 1308/2013 for the operations supported under other Union instruments. Sub-section 3 Common rules Article 5g Eligible costs 1. Personnel costs of the beneficiary referred to in Articles 4 and 5b shall be considered eligible if they are incurred in relation to the preparation, implementation or follow-up of the particular supported promotion project, including the evaluation. This includes the costs of the personnel contracted by the beneficiary specifically on the occasion of the promotion project and the costs corresponding to the share of the working hours invested in the promotion project by permanent staff of the beneficiary. Member States shall only accept personnel costs as eligible if the beneficiaries provide supporting documents setting out the details of the work actually carried out in relation to the particular supported promotion project. 2. Overheads incurred by the beneficiary shall be considered eligible if: (a) they are related to the preparation, implementation or follow-up of the project, and; (b) they do not exceed 4 % of the actual costs of implementing the projects. Member States may decide whether those overheads are eligible on the basis of a flat rate or on the basis of the presentation of supporting documents. In the latter case, the calculation of those costs shall be based on the accounting principles, rules and methods used in the beneficiary's country where the beneficiary is established.’ (b) The following Article 6a is inserted: ‘Article 6a Replanting for health or phytosanitary reasons 1. Replanting of a vineyard following a mandatory grubbing-up for health or phytosanitary reasons on the instruction of a competent authority of a Member State referred to in Article 46(3)(c) of Regulation (EU) No 1308/2013 shall be eligible provided that the Member State: (a) provides for that possibility in its national support programme; (b) communicates to the Commission in the framework of the submission of the national support programme or its modification the list of harmful organisms covered by that measure as well as a summary of a related strategic plan established by the competent authority of the Member State concerned; (c) complies with Council Directive 2000/29/EC (8). 2. The expenditure for replanting for health or phytosanitary reasons shall not exceed 15 % of the total annual expenditure on restructuring and conversion of vineyards in the Member State concerned. 3. Member States shall introduce clear demarcation criteria in their national support programmes to ensure that no support is granted under Article 46(3)(c) of Regulation (EU) No 1308/2013 for operations supported under other Union instruments. (8) Council Directive 2000/29/EC of 8 May 2000 on protective measures against the introduction into the Community of organisms harmful to plants or plant products and against their spread within the Community (OJ L 169, 10.7.2000, p. 1).’." (c) The following Section 6a is inserted: ‘Section 6a Innovation Article 20a Eligible operations 1. The innovation in the wine sector referred to in Article 51 of Regulation (EU) No 1308/2013 shall consist of the development of the following: (a) new products related to the wine sector or by-products of wine, (b) new processes and technologies necessary for the development of grape wine products. 2. The eligible costs shall concern tangible and intangible investments for knowledge-transfer, preparatory operations and pilot studies. 3. The beneficiaries of support for innovation shall be producers of the products referred to in Part II of Annex VII to Regulation (EU) No 1308/2013 and wine producer organisations. Research and development centres shall participate in the project supported by the beneficiaries. Interbranch organisations may be associated to the project. 4. Beneficiaries of support for innovation may request the payment of an advance from the paying agencies where that option is included in the national support programme. The payment of the advance shall be subject to a requirement to lodge a security. 5. Simple replacement investments shall not be eligible expenditure. Article 20b Demarcation with rural development and other legal regimes and financial instruments Member States shall introduce clear demarcation criteria in their national support programmes to ensure that no support is granted under Article 51 of Regulation (EU) No 1308/2013 for operations supported under other Union instruments.’