1996R2275 — EN — 01.01.2000 — 001.001 — 1
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►B COUNCIL REGULATION (EC)No 2275/96
of 22 November 1996
introducing specific measures for live plants and floricultural products
(OJ L 308, 29.11.1996, p. 7)
Amended by:
Official Journal
No page date
►M1Council Regulation (EC) No 2702/1999 of 14 December1999 L 327 7 21.12.1999
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▼B
COUNCIL REGULATION (EC)No 2275/96
of 22 November 1996
introducing specific measures for live plants and floricultural prod-
ucts
THE COUNCIL OF THE EUROPEAN UNION,
Having regard to the Treaty establishing the European Community, andin particular Article 43 thereof,
Having regard to the proposal from the Commission (
1),
Having regard to the opinion of the European Parliament (2),
Whereas the production of live plants and floricultural products is a
very important economic activity in a large number of CommunityMemberStates;
Whereas, following an increase in production within the Community
and growth in imports from third countries, supply of such products isrising fast; whereas consumption should therefore be stimulated;
Whereas there is potential for increasing consumption of Community
products both within the Community and abroad, in particular byimproving awareness among existing and potential users and bybringing production more closely into line with consumer requirements;
Whereas the various groups working in the sector have a special role to
play in implementing measures to encourage consumption;
Whereas a Community financial contribution should be provided for to
encourage specific measures to increase consumption; whereas provi-sion should be made forthe r egularevaluation of the measur es financedin or derto monitorthe achievement of theirobjectives;
Whereas the measures thus provided for are intended to stabilize the
market in live plants and floricultural products; whereas, therefore, theexpenditure arising from Community part-financing thereof should bedeemed intervention within the meaning of Article 3 of Council Regula-tion (EEC) No 729/70 of 21 April 1970 on the financing of the commonagricultural policy (
3),
HAS ADOPTED THIS REGULATION:
Article 1
The Community may contribute to the financing of measures put
forward and implemented by groups representing the sector to promotethe consumption of Community live plants and floricultural productsfalling within CN code 06.
Article 2
1. The measures referred to in Article 1 shall cover advertising and
public-awareness measures, including the organisation of and participa-tion in fairs and other trade events within the Community►
M1 ◄.
Where deemed necessary, such measures may be preceded by market
studies of consumerattitudes and behaviourand may be accompanied,where appropriate, by the provision of marketing advice to the variouseconomic operators in the sector.
(1) OJ No C 216, 26. 7. 1996, p. 14.
(2) Opinion delivered on 15 November 1996 (not yet published in the Official
Journal).
(3) OJ No L 94, 28. 4. 1970, p. 13. Regulation last amended by Regulation
(EC) No 1287/95 (OJ No L 125, 8. 6. 1995, p. 1).
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2. The measures referred to in Article 1 shall not be designed to
promote commercial brands or to favour products from a particularMemberState.
Article 3
1. Community contribution to the financing of the measures provided
forin this Regulation shall be deemed inter vention intended to stabilizethe agricultural markets within the meaning of Article 3 (1) of Regula-tion (EEC) No 729/70.
2. Such Community contribution to the financing may not exceed
60 % of the actual cost of the measures.
Article 4
The measures referred to in Article 1 may be granted Community
funding for a period of no more than three years. An evaluation studyshall be carried out in the final year. The study shall assess the extent towhich the objectives referred to in Article 1 have been achieved and theadvisability of pursuing the measure concerned.
Article 5
The measures provided for in this Regulation shall be defined and the
rules of applications thereof shall be adopted in accordance with theprocedure provided for in Article 14 of Council Regulation (EEC) No234/68 of 27 February 1968 on the establishment of a common organ-ization of the market in live trees and other plants, bulbs, roots and thelike, cut flowers and ornamental foliage (
1).
Article 6
This Regulation shall enter into force on the third day following its
publication in the Official Journal of the European Communities .
This Regulation shall be binding in its entirety and directly applicable in
all MemberStates.
(1) OJ No L 55, 2. 3. 1968, p. 1. Regulation as last amended by Regulation
(EC) No 3290/94 (OJ No L 349, 31. 12. 1994, p. 105).