2002R0094 — EN — 26.02.2002 — 001.001 — 1
This document is meant purely as a documentation tool and the institutions do not assume any liability for its contents
►B COMMISSIONREGULATION(EC)No94/2002
of18January2002
laying down detailed rules for applying Council Regulation (EC) No 2826/2000 on information
andpromotionactionsforagricultural productsontheinternalmarket
(OJ L 17, 19.1.2002, p. 20)
Amended by:
Official Journal
No page date
►M1Commission Regulation (EC) No 305/2002 of 18 February 2002 L 47 12 19.2.2002
▼B
COMMISSIONREGULATION(EC)No94/2002
of18January2002
laying down detailed rules for applying Council Regulation (EC)
No 2826/2000 on information and promotion actions for agricul-
turalproductsontheinternal market
THE COMMISSION OF THE EUROPEAN COMMUNITIES,
Having regard to the Treaty establishing the European Community,
Having regard to Council Regulation (EC) No 2826/2000 of 19
December 2000 on information and promotion actions for agriculturalproducts on the internal market,(
1) and in particular Articles 12 and 16
thereof,
Whereas:
(1)Detailed rules should be laid down for applying the measures to
provide information about, and to promote, agricultural productsand, secondarily, foodstuffs on the internal market.
(2)In the interests of sound management, the frequency with whichlists of themes and products eligible under these measures are to
be drawn upshould be sp ecified.
(3)In order to prevent any risk of distortion of competition, guide-
lines should be drawn upon the way the sp ecific origin ofproducts covered by promotion and information campaigns is tobe referred to.
(4)The procedure for presenting programmes and selecting imple-
menting bodies should be determined with a view to ensuring
the broadest possible competition and free movement ofservices.
(5)Criteria governing the selection of programmes by the MemberStates and their scrutiny by the Commission should be estab-lished with a view to ensuring that the Community rules are
complied with and that the measures to be implemented are
effective, in particular in the light of Council Directive 92/50/EEC of 18 June 1992 relating to the coordination of proceduresfor the award of public service contracts(
2), as last amended by
Commission Directive 2001/78/EC(3).
(6)In the context of its collaboration with the Member States, once
the Commission has scrutinised the programmes it is to notify
the Management Committee of the programmes approved andtheir budgets.
(7)General guidelines on campaigns should be laid down for thepurpose of managing the programmes to be implemented.Campaigns should have an informative aspect in accordance
with Article 3 of Regulation (EC) No 2826/2000. Initially, these
guidelines have been drawn upfor a limited number of keysectors, without prejudice to the inclusion of other sectors orthemes at a later date. Guidelines have still to be drawn upforlive plants and floricultural products.
(8)With a view to ensuring that the Community measures are effec-
tive, preferential criteria should be laid down for selecting
programmes so as to optimise their impact.
(9)In the case of programmes involving more than one MemberState, provision should be made for measures to ensure that theMember States concerned cooperate in submitting and scruti-nising programmes.2002R0094 — EN — 26.02.2002 — 001.001 — 2
(1) OJ L 328, 21.12.2000, p. 2.
(2) OJ L 209, 24.7.1992, p. 1.
(3) OJ L 285, 29.10.2001, p. 1.
▼B
(10)The consequences, which may involve, where appropriate, a
reduction of Community financing, should be spelled out in
cases where an organisation is rejected for lack of part-financingby a Member State and Article 9(3) of Regulation (EC) No2826/2000 does not apply.
(11)The checks to be carried out by the Member States onprogrammes managed directly by them should be determined.
(12)Detailed rules on the Community's financial contribution shouldbe laid down in the interests of sound financial management. Itshould be specified in particular that, in the case of multiannualprogrammes, the Community's total financial contribution maynot exceed 50 % of the total cost.
(13)The various arrangements ensuring that commitments enteredinto are fulfilled should be laid down in contracts to beconcluded between the parties concerned and the competentnational authorities within a reasonable time limit, using stan-dard forms of contract supplied by the Commission.
(14)With a view to the proper performance of such contracts,contractors should lodge a security equal to 15 % of theCommunity contribution in favour of the competent authority.To the same end, a security should be lodged where an advancepayment is applied for.
(15)The primary requirement within the meaning of Article 20 of
Commission Regulation (EEC) No 2220/85(1), as last amended
by Regulation (EC) No 1932/1999(2), should be defined.
(16)With a view to budget management requirements, a penaltyshould be laid down for failure to submit, or late submission of,intermediate payment applications and for late payment by
Member States.
(17)In the interests of sound financial management and in order to
avoid any danger that payments to be made take up the wholeof the Community financial contribution and leave no balanceto pay, provision should be made for advances and intermediatepayments not to exceed 80 % of the Community contribution. To
the same end, applications for payment of the balance must
reach the competent authorities within a specified time limit.
(18)The Member States should monitor the implementation of themeasures covered by this Regulation and the Commission shouldbe kept informed of the results thereof. In the interests of sound
financial management, provision should be made for the
Member States to cooperate where measures are implementedin a Member State other than the one in which the competentauthority signing the contract is established.
(19)Regulation (EC) No 2826/2000 harmonises information andpromotion measures for agricultural products on the internal
market and brings them together in a single text. The detailed
implementing rules for the different sectors should thereforealso be harmonised and simplified. Accordingly, the existingsectoral implementing provisions and regulations relating to thepromotion of agricultural products should be repealed.
(20)The measures provided for in this Regulation are in accordancewith the opinion of the joint meeting of the managementcommittees on agricultural product promotion,2002R0094 — EN — 26.02.2002 — 001.001 — 3
(1) OJ L 205, 3.8.1985, p. 5.
(2) OJ L 240, 10.9.1999, p. 11.
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HAS ADOPTED THIS REGULATION:
Article 1
For the purposes of Article 6(1) and Article 7(1) of Regulation (EC)
No 2826/2000, ‘programme’ means a coherent set of measures of ascope that is sufficient to contribute towards improving information
about, and sales of, the products concerned.
Article 2
1. In compliance with the criteria set out in Article 3 of Regulation
(EC) No 2826/2000, the promotion and/or information message passed
on to consumers and other target groups shall include the intrinsicqualities and/or characteristics of the product concerned.
2. Any reference to the origin of products shall be secondary to the
central message of a campaign. However, the origin of a product may
be indicated in the case of a designation under Community rules or afeature of a typical product needed to illustrate the promotion or infor-mation campaign.
Article 3
The lists of themes and products referred to in Article 4 of Regulation
(EC) No 2826/2000 shall be drawn upby 31 March at the latest everytwo years. The initial lists are set out in Annex I hereto.
The competent national authorities for the application of this Regula-
tion are listed in Annex II.
Article 4
Programmes as referred to in Article 1 shall be implemented over a
period of at least one year but not more than three years from thedate on which the relevant contract takes effect.
Article 5
1. With a view to implementing measures contained in programmes
as referred to in Article 6 of Regulation (EC) No 2826/2000, theCommunity trade federations or interbranch organisations that are
representative of the sector(s) concerned shall submit programmes in
response to calls for proposals issued by the Member States concernedno later than 15 March the first time and no later than 15 June there-after. Such programmes shall comply with the guidelines referred to inArticle 5 of Regulation (EC) No 2826/2000 and the specifications
stipulating exclusion, selection and award criteria distributed to that
end by the Member States concerned.
The initial guidelines are set out in Annex III hereto.
2. Member States shall take the necessary steps to ensure that, under
contracts involving their country, the authorities awarding contractsenforce Directive 92/50/EEC.
3. Where an information and/or promotion programme involving
more than one Member State is planned, the Member States concernedshall cooperate in drawing up compatible specifications and calls forproposals.
4. In response to such calls for proposals, the organisations referred
to in paragraph 1 shall draw up information and promotionprogrammes in cooperation with the implementing body or bodies thatthey have selected by a competitive procedure using appropriate meansvalidated by the Member State concerned.
5. In the case of programmes involving more than one Member
State, the Member States concerned shall cooperate in selecting theprogrammes and shall undertake to contribute to their financing inaccordance with Article 9(2).2002R0094 — EN — 26.02.2002 — 001.001 — 4
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Article 6
In cases where a Member State makes no financial contribution and
Article 9(3) is not applied, the trade federation or interbranch organisa-tion of that Member State shall be excluded from the programme.
Article 7
1. No later than 31 August each year, but for the first time no later
than 15 May, the Member States shall send the Commission a provi-
sional list of the programmes and implementing bodies which they
have selected and a copy of each programme. In the case ofprogrammes involving more than one Member State, this notificationshall be made by common accord of the Member States concerned.
2. Where a programme is found not to comply with the Community
rules or the guidelines referred to in Annex III, the Commission shallinform the Member State(s) concerned, within 60 calendar days ofreceipt of the provisional list, that all or part of that programme is
ineligible.
3. After checking programmes, the Commission shall notify the joint
management committees provided for in Article 13 of Regulation (EC)
No 2826/2000 of the programmes selected and their budgets no later
than 31 July the first time and no later than 15 November thereafter.
4. The proposing trade federations or interbranch organisations shall
be responsible for the proper implementation of the programmes
selected.
Article 8
Where Article 7 of Regulation (EC) No 2826/2000 is applied, the
provisional list of programmes shall be communicated to the Commis-sion no later than 15 June the first time and no later than 30 Septemberthereafter. The joint management committees shall be informed for the
first time no later than 15 September and no later than 15 December
thereafter.
Article 9
1. The Community's financial contribution to measures as referred to
in Article 9(1)(b) of Regulation (EC) No 2826/2000 shall amount to:
(a) 50 % of the actual cost of measures under programmes lasting one
year;
(b) 60 % of the actual cost of measures during the first year and 40 %
during the second year under programmes lasting two years, up to atotal Community contribution not exceeding 50 % of the total cost
of the programme;
(c) 60 % of the actual cost of measures during the first year, 50 %
during the second year and 40 % during the third year underprogrammes lasting three years, up to a total Community contribu-tion not exceeding 50 % of the total cost of the programme.
This financial contribution shall be paid to Member States as referred
to in Article 10(2) of Regulation (EC) No 2826/2000.
2. Member States' financial contributions to measures as referred to
in Article 9(2) of Regulation (EC) No 2826/2000 shall amount to 20 %of their actual cost. Where more than one Member State contributes tothe financing, the share to be paid by each shall be proportionate to thefinancial contribution of the proposing organisation established in its
territory.
Article 10
1. As soon as the final list, referred to in the third subparagraph of
Article 6(3) of Regulation (EC) No 2826/2000, of programmes selectedby the Member States has been drawn up, the individual organisationsconcerned shall be informed by the Member States whether or not theirapplications have been accepted. The Member States shall conclude2002R0094 — EN — 26.02.2002 — 001.001 — 5
▼B
contracts with the selected organisations within the following 30
calendar days. Beyond that deadline, no contracts may be concludedwithout prior authorisation from the Commission.
2. The Member States shall use standard forms of contract supplied
by the Commission.
3. Contracts may not be concluded by the two parties until a perfor-
mance security equal to 15 % of the maximum annual financial
contribution from the Community and the Member State(s) concernedhas been lodged in order to ensure satisfactory performance of thecontract. The security shall be lodged in accordance with Title III ofRegulation (EEC) No 2220/85.
However, where the contractor is a body governed by public law or
acts under the supervision of such a body, the competent authority ofthe Member State may accept a written guarantee from the supervisory
body covering an amount equal to the percentage specified in the first
subparagraph, provided that the supervisory body undertakes to ensurethat:
— the obligations entered into are properly discharged, and
— the sums received are used properly to discharge the obligations
entered into.
Proof that the performance security has been lodged must reach the
Member State within the time limit laid down in paragraph 1.
Performance securities shall be released within the time limit and on
the terms laid down in Article 12 of this Regulation for payment ofthe balance.
4. The primary requirement within the meaning of Article 20 of
Regulation (EEC) No 2220/85 shall be implementation of the measures
covered by the contract.
5. The Member State shall immediately send the Commission a
copy of the contract and proof that the performance security has been
lodged. It shall also send a copy of the contract concluded by theselected organisation with the implementing body.
The latter contract shall contain the provision that the implementing
body must submit to the checks provided for in Article 13.
Article 11
1. Within 30 calendar days of the contract being signed, a contractor
may submit an application for an advance payment to the Member
State concerned, together with the security provided for in paragraph3. Beyond that date, no applications for an advance may be made.
The advance payment may amount to no more than 30 % of the annual
contribution from the Community and the Member State(s) concerned.
2. The Member State shall pay the advance within 30 calendar days
of submission of the application for advance payment. Where paymentis made late, Article 4 of Commission Regulation (EC) No 296/96(
1)
shall apply.
3. The advance shall be paid on condition that the contractor lodges
a security equal to 110 % of that advance in favour of the Member
State in accordance with Title III of Regulation (EEC) No 2220/85.
However, if the contractor is a body governed by public law or acts
under the supervision of such a body, the competent authority may
accept a written guarantee from the supervisory body covering anamount equal to the percentage specified in the first subparagraph,provided the supervisory body undertakes to pay the amount coveredby its guarantee if entitlement to the advance as paid is not established.2002R0094 — EN — 26.02.2002 — 001.001 — 6
(1) OJ L 39, 17.2.1996, p. 5.
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Article 12
1. Applications for intermediate payments of the Community and
Member State contributions shall be submitted before the end of thecalendar month following the month in which each period of three
months calculated from the date of signing of the contract expires.
Such applications shall cover the expenditure incurred during thequarter concerned and shall be accompanied by a summary financialstatement, the relevant supporting documents and an interim report onthe implementation of the contract. Where no expenditure has beenincurred during the quarter concerned, a statement to that effect shall
be submitted within the same time limit as for applications for inter-
mediate payments.
Except in cases of force majeure , where an application for intermediate
payment and the relevant documents are submitted late, the paymentshall be reduced by 3 % for each whole month by which it is overdue.
Intermediate payments and the advance payment referred to in Article
11(1) taken together may not exceed 80 % of the total annual financialcontribution from the Community and the Member States concerned.Once that level is reached, no more intermediate payment applications
shall be submitted.
2. Applications for payment of the balance shall be submitted within
four months of completion of the annual measures covered by the
contract.
To be considered as duly submitted, applications must be accompanied
by:
(a) a summary financial statement showing all expenditure scheduled
and incurred and all relevant supporting documents relating to theexpenditure;
(b) a summary of the work carried out (activity report);
(c) an internal report, drawn up by the contractor, evaluating the
results obtained, as ascertainable at the date of the report, and the
use that can be made of them.
Except in cases of force majeure , where an application for payment of
the balance is submitted late, the balance shall be reduced by 3 % foreach month by which it is overdue.
3. The balance shall not be paid until the documents referred to in
paragraph 2 have been checked.
Where the primary requirement referred to in Article 10(4) is not satis-
fied in full, the balance payable shall be reduced proportionately.
4. The security referred to in Article 11(3) shall be released on
condition that definitive entitlement to the advance as paid has beenestablished.
5. Member States shall make the payments referred to in the
previous paragraphs within 60 calendar days of receipt of the applica-tion for payment. However, that period may be interrupted at any timeduring the 60 days after the application for payment is first recorded as
received, by notifying the contractor concerned that the application is
not acceptable either because the amount is not due or because thesupporting documents required for all additional applications have notbeen supplied or because the Member State sees the need for furtherinformation or checks. The payment period shall start running again
from the date of receipt of the information requested, which must be
forwarded within 30 calendar days. Except in cases of force majeure ,
where the above payments are made late, the amount reimbursed tothe Member State shall be reduced in accordance with Article 4 ofRegulation (EC) No 296/96.
6. Performance securities as provided for in Article 10(3) must
remain valid until the balance is paid and shall be released by meansof a letter of discharge issued by the competent authority.2002R0094 — EN — 26.02.2002 — 001.001 — 7
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7. Within 30 calendar days of receipt, the Member State shall send
the Commission:
— the quarterly reports on implementation of the contract,
— the summaries referred to in paragraph 2(a) and (b),— the internal evaluation report.
8. After the balance has been paid, the Member State shall send the
Commission a financial statement detailing the expenditure incurredunder the contract.
It shall also certify that, in the light of checks carried out, all the
expenditure may be considered eligible under the terms of the contract.
9. Any securities forfeit and penalties imposed shall be deducted
from the expenditure part-financed by the Community and declared tothe EAGGF Guarantee Section.
Article 13
1. In particular by means of technical, administrative and accounting
checks at the premises of the contractor and the implementing body,the Member States shall take the steps necessary to verify that:
(a) the information and supporting documents supplied are accurate,
and
(b) all the obligations laid down in the contract have been fulfilled.
Without prejudice to Council Regulation (EEC) No 595/91(
1), the
Member States shall inform the Commission at the earliest opportunityof any irregularities detected during checks.
2. The Member State concerned shall determine the most appro-
priate way of checking on the measures covered by this Regulation
and shall notify the Commission thereof.
3. In the case of programmes covering more than one Member State,
the Member States concerned shall take the necessary steps to coordi-nate their checks and shall inform the Commission thereof.
4. The Commission may take part at any time in the verifications
and checks provided for in paragraphs 2 and 3. To that end, the compe-tent authorities of the Member States shall notify the Commission ingood time of verifications and checks planned.
The Commission may also carry out any additional checks it considers
necessary.
Article 14
1. Where undue payments are made, the beneficiary shall repay the
amounts concerned plus interest calculated on the basis of the time
elapsing between payment and repayment by the beneficiary.
The interest rate to be used shall be that applied by the European
Central Bank to its operations in euro on the date of the unduepayment, as published in the C series of the Official Journal of the
EuropeanCommun ities , plus three percentage points.
2. Amounts recovered and the relevant interest shall be paid to the
paying agencies or departments and deducted by them from the expen-diture financed by the European Agricultural Guidance and Guarantee
Fund in proportion to the Community financial contribution.
Article 15
Articles 10, 11, 12, 13 and 14 shall also apply to programmes
presented in accordance with Article 7 of Regulation (EC) No 2826/2000.2002R0094 — EN — 26.02.2002 — 001.001 — 8
(1) OJ L 67, 14.3.1991, p. 11.
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The contracts for these programmes shall be concluded between the
Member States concerned and the selected implementing organisations.
Article 16
1. The following provisions are hereby deleted:
(a) Articles 13, 14, 15, 16 and 17 of Commission Regulation (EEC)
No 2159/89 of 18 July 1989 laying down detailed rules forapplying the specific measures for nuts and locust beans asprovided for in Title IIa of Council Regulation (EEC) No 1035/
72(
1);
(b) Article 6 of Commission Regulation (EC) No 1905/94 of 27 July
1994 on detailed rules for the application of Council Regulation
(EC) No 399/94 concerning specific measures for dried grapes(2).
2. The following Regulations are hereby repealed:
(a) Commission Regulation (EEC) No 1348/81 of 20 May 1981 on
detailed rules for applying Council Regulation (EEC) No 1970/80laying down general implementing rules for campaigns aimed atpromoting the consumption of olive oil in the Community(
3);
(b) Commission Regulation (EEC) No 1164/89 of 28 April 1989 laying
down detailed rules concerning the aid for fibre flax and hemp(4);
(c) Commission Regulation (EEC) No 2282/90 of 31 July 1990 laying
down detailed rules for increasing the consumption and utilisationof apples and the consumption of citrus fruit(
5);
(d) Commission Regulation (EEC) No 3601/92 of 14 December 1992
laying down detailed rules for the application of specific measuresfor table olives(
6);
(e) Commission Regulation (EEC) No 1318/93 of 28 May 1993 on
detailed rules for the application of Council Regulation (EEC) No2067/92 on measures to promote and market quality beef and
veal(
7);
(f) Commission Regulation (EC) No 890/1999 of 29 April 1999 on the
organisation of publicity measures relating to the Communitysystem for the labelling of beef and veal(
8);
(g) Commission Regulation (EC) No 3582/93 of 21 December 1993 on
detailed rules for the application of Council Regulation (EEC) No2073/92 on promoting consumption in the Community andexpanding the markets for milk and milk products(
9);
(h) Commission Regulation (EC) No 803/98 of 16 April 1998 laying
down detailed rules for 1998 for the application of Council Regula-
tion (EC) No 2275/96 introducing specific measures for live plantsand floricultural products(
10).
3. The Regulations listed in paragraph 2 shall continue to apply to
information and promotion programmes approved before the entry into
force of this Regulation.
Article 17
This Regulation shall enter into force on the seventh day following its
publication in the Official Journal of the European Communities .2002R0094 — EN — 26.02.2002 — 001.001 — 9
(1) OJ L 207, 19.7.1989, p. 19.
(2) OJ L 194, 29.7.1994, p. 21.
(3) OJ L 134, 21.5.1981, p. 17.
(4) OJ L 121, 29.4.1989, p. 4.
(5) OJ L 205, 3.8.1990, p. 8.
(6) OJ L 366, 15.12.1992, p. 17.
(7) OJ L 132, 29.5.1993, p. 83.
(8) OJ L 113, 30.4.1999, p. 5.
(9) OJ L 326, 28.12.1993, p. 23.
(10) OJ L 115, 17.4.1998, p. 5.
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This Regulation shall be binding in its entirety and directly applicable
in all Member States.2002R0094 — EN — 26.02.2002 — 001.001 — 10
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ANNEX I
(a)List of themes for which information and/or promotion measures may
becarriedout
— Information about protected designations of origin (PDOs), protected
geographical indications (PGIs), traditional specialities guaranteed
(TSGs) and the graphic symbols laid down in agricultural legislation.
— Information about organic farming.— Information about agricultural production systems that guarantee product
traceability and the labelling of such products.
— Information on the quality and safety of food and nutritional and health
aspects.
(b)Listofproductswhichmaybecoveredbycampaigns
— Milk products.
— Quality wines psr, table wines with a geographical indication.
— Fresh fruit and vegetables.— Processed fruit and vegetables.— Live plants and floricultural products.2002R0094 — EN — 26.02.2002 — 001.001 — 11
ANNEX II
LISTOFCOMPETENTBODIESINTHEMEMBERSTATES
(foradministeringRegulations(EC)No2702/1999and(EC)No2826/2000)
Member State Name and address
Germany Bundesanstalt für Landwirtschaft und Ernährung (BLE)
Referat 411
D-60631 Frankfurt/MainTel. (49-69) 15 64-756/757/862
Fax (49-69) 15 64-791
E-mail poststelle@ble.de
Internet www.ble.de
Austria Agrarmarkt Austria
GB II/Abt. 4/Ref. 1
Dresdner Straße 70
A-1201 WienTel. (43-1) 33151-241
Fax (43-1) 33151-299
E-mail Eva.Leutner@ama.bmlf.gv.at
Wein: Bundesministerium für Land- und Forstwirtschaft,
Umwelt und Wasserwirtschaft
Stubering 12
A-1010 WienTel. (43-1) 71100-0
Fax (43-1) 71100-2901
E-mail
Belgium Vlaamse Gemeenschap:
Administratie Land- en Tuinbouw (ALT) (de heer J. Van
Liefferinge)
Directeur-generaal
Leuvenseplein 4
B-1000 BrusselTel. (32-2) 553 63 40
Fax (32-2) 553 63 50
E-mail jules.vanliefferinge@ewbl.vlaanderen.be
Région wallonne:
Agence Wallonne à l'Exportation (AWEX) (M. Ph. Suinen)
Directeur général
Place Sainctelette 2
B-1080 BruxellesTel. (32-2) 421 82 11
Fax (32-2) 421 87 87
E-mail mail@awex.wallonie.be
Denmark Ministeriet for Fødevarer, Landbrug og Fiskeri
Direktoratet for FødevareErhverv,
Kampmannsgade 3
DK-1780 København VTel. 45 33 95 80 00
Fax 45 33 95 80 80
E-mail dffe@dffe.dk
Ministeriet for Fødevarer, Landbrug og Fiskeri
Direktoratet for FødevareErhverv,
Interventionskontoret (Carsten Andersen)
Kampmannsgade 3
DK-1780 København VTel. 45 33 95 80 02
Fax 45 33 95 80 34
E-mail caea@dffe.dk▼M12002R0094 — EN — 26.02.2002 — 001.001 — 12
Member State Name and address
Spain Ministerio de Agricultura, Pesca y Alimentación (MAPA)
Subsecretaría — Dirección General de Alimentación
(S.G. Promoción Agroalimentaria)
Paseo Infanta Isabel 1
E-28014 MadridTel. 34 91 347 53 91
Fax 34 91 347 51 68
E-mail ssgpromo@mapya.es
Finland Maa- ja metsätalousministeriö
InterventioyksikköPL 30
FIN-00023 ValtioneuvostoTel. 35 89 160 97 53
Fax 35 89 160 97 90E-mail intervention.unit@mmm.fi
France Office national interprofessionnel des viandes de l'élevage
et de l'aviculture (OFIVAL) (M. Gueudar Delahaye)
80, avenue des terroirs de France,
F-75607 Paris Cedex 12Tel. 33 1 44 68 50 00
F a x3 314 46 85 00 6
E-mail
Office national interprofessionnel du lait et des produits
laitiers (ONILAIT) (M
meBoulengier)
2, rue Saint-Charles
F-75740 Paris Cedex 15Tel. 33 1 73 00 50 00
F a x3 317 30 05 05 0
E-mail
Office national interprofessionnel des fruits, des légumes et
de l'horticulture (ONIFLHOR) (M. Laneret)
164, rue de Javel
F-75739 Paris Cedex 15Tel. 33 1 44 25 36 36
F a x3 314 42 53 16 9
E-mail
Office national interprofessionnel des vins (ONIVINS) (M.
Dairien)
232, rue de Rivoli
F-75001 ParisTel. 33 1 42 86 32 00
F a x3 314 01 50 69 6
E-mail
Office national interprofessionnel des produits de la mer et
de l'aquaculture (OFIMER) (M. Merckelbagh)
11, rue de Sébastopol
F-75001 ParisTel. 33 1 53 00 96 96
F a x3 315 30 09 69 9
E-mail ofimer@ofimer.fr
Office national interprofessionnel des céréales (ONIC)
Office national interprofessionnel des oléagineux, protéagi-
neux et cultures textiles (ONIOL) (M. Drege)
21, avenue Bosquet
F-75015 ParisTel. 33 1 44 18 20 00
F a x3 314 55 19 09 9
E-mail
Institut national des appellations d'origines (INAO) (M.
Benard)
138, Champs-Élysées
F-75008 ParisTel. 33 1 53 89 80 00
F a x3 314 22 55 79 7
E-mail jd.benard@inao.gouv.fr▼M12002R0094 — EN — 26.02.2002 — 001.001 — 13
Member State Name and address
Fonds d'intervention et de régulation du marché du sucre
(FIRS) (MmeUlmann)
120, bd de Courcelles
F-75017 ParisTel. 33 1 56 79 46 00
F a x3 315 67 94 65 0
E-mail
Office de développement de l'économie agricole des dépar-
tements d'outre-mer (ODEADOM) (M. Danel)
31, quai de Grenelle, Tour Mercure 1
F-75738 Paris Cedex 15Tel. 33 1 53 95 41 70
F a x3 315 39 54 19 5
E-mail
Office national interprofessionnel des plantes à parfum,
aromatiques et médicinales (ONIPPAM) (M. De Laurens)
25, rue du Maréchal Foch
F-04130 VoixTel. 33 4 92 79 34 46
F a x3 349 27 93 32 2
E-mail
Greece Υπουργείο Γεωργίας
∆ιεύθυνση Γεωργικών Εφαρµογών
Οδός Πατησίων 207και Σκαλιστήρη 19
GR-11253 ΑθήναTel. 30 10 867 53 59
Fax 30 10 867 84 51
E-mail
Ireland Department of Agriculture, Food and Rural Development
Food division
Kildare Street
Dublin 2Tel. (353-1) 607 20 00/607 23 90
Fax (353-1) 607 20 38
E-mail maura.nolan@agriculture.gov.ie
mel.mcdonagh@agriculture.gov.ie
Italy AGEA
Dr. Alberto Migliorini
Organismo Pagatore
Via Palestro, 81
I-00185 RomaTel. (39-06) 49 49 92 86
Fax (39-06) 4 46 34 09
E-mail aimauo01@tin.it
Luxembourg Administration des services techniques de l'Agriculture
16, route d'Esch,
boîte postale 1904
L-1019 LuxembourgTel. 45 71 72 215
Fax 45 71 72 341
E-mail www.asta.etat.lu
asta.asta@asta.etat.lu
Netherlands Ministerie van LNV
Directie I.Z.; desk PDA
Postbus 20401
2500 EK Den Haag
NederlandTel. (31-70) 378 68 68
Fax (31-70) 378 61 05
E-mail infotiek@dv.agro.nl▼M12002R0094 — EN — 26.02.2002 — 001.001 — 14
Member State Name and address
Ministerie van LNV
AgentschapLASER
Regio Zuid-West —
Postbus 1191
3300 BD Dordrecht
NederlandTel. (31-78) 639 53 95
Fax (31-78) 639 53 94
E-mail
Portugal INGA
Rua Fernando Curado Ribeiro, n.o4G
1649-034 LisboaTel. 351.21.751 86 81
Fax 351.21.751 88 13
E-mail fmandr@inga.min-agricultura.pt
United Kingdom Department of Environment, Food and Rural Affairs
(DEFRA)
International Relations and Export Promotion Division (Jill
Russell)
Room 324, Whitehall Place East block
London SW1A 2HHTel. (44-207) 270 19 04
Fax (44-207) 270 84 94
E-mail jill.russell@defra.gsi.gov.uk
Rural Payment Agency (RPA) (Rosemary Welch)
PO box 69
Reading RG1 3YDTel. (44-1189) 68 76 62
Fax (44-1189) 68 77 34
E-mail rosemary.welch@rpa.gsi.gov.uk
Sweden Jordbruksverket
S-55182 JönköpingTel. (46-36) 15 50 00
Fax (46-36) 71 95 11
E-mail jordbruksverket@sjv.se▼M12002R0094 — EN — 26.02.2002 — 001.001 — 15
▼B
ANNEX III
GUIDELINESFORPROMOTIONONTHEINTERNALMARKET
Information on the Community system of protected designations of origin
(PDOs), protected geographical indications (PGIs) and traditional special-
itiesguaranteed(TSGs)andtheirrespective logos
1. OVERVIEW OF THE SITUATION
The Community's information campaign in 1996-98 was the first step taken
to publicise the existence, meaning and benefits of the two Community
systems for protecting agri-foodstuffs with specific characteristics and for
increasing their commercial value.
In view of the campaign's short run, recognition of these designations, which
now cover some 562 Community products, should be improved by conti-
nuing with the measure to publicise their meaning and benefits. The
information will also cover the Community logos created to this end, in parti-
cular the logo for PDOs and PGIs created in 1998.
2. GOALS
— To encourage producers/processors to use these quality systems.
— To stimulate demand for the products concerned by informing consumers
and distributors of the existence, significance and benefits of the quality
systems and their logos, the conditions under which designations are
awarded, and the relevant checks and controls.
3. MAIN TARGETS
— Producers and processors.
— Distributors (supermarkets, wholesalers, retail outlets, restaurants).— Consumers.
— Opinion multipliers.
4. MAIN MESSAGES
— The product has specific characteristics associated with its geographical
origin (PDO/PGI).
— The product has specific characteristics associated with its particular
traditional method of production, regardless of where it is produced
(TSG).
— Quality aspects (safety, nutritional value and taste, traceability).— Diversity, richness and flavour of the products concerned.— The presentation of some PGI, PDO or TSG products as examples of the
successful commercial enhancement of foodstuffs with special character-
istics.
5. MAIN CHANNELS
— Electronic channels (an Internet site).
— PR contacts with the media (specialised, women's and culinary press).
— Contacts with consumer associations.— Information at points of sale.— Audio-visual media.— Written documents (leaflets, brochures, etc.).— Participation at trade fairs and shows.— Publicity in the specialised press.
6. DURATION OF THE PROGRAMME
24-36 months, with targets set for each stage.
7. INDICATIVE BUDGET
EUR 4 million.2002R0094 — EN — 26.02.2002 — 001.001 — 16
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Informationonthegraphicsymbolforthemostremoteregions
1. OVERVIEW OF THE SITUATION
The outside evaluation study shows that the Community's 1998-99 informa-
tion campaign on the graphic symbol (logo) for the most remote regions was
received with a great deal of interest on the part of those operating in that
sector.
As a result, some producers and processors sought approval for their quality
products, so that they could use the logo.
In view of the short run of this first campaign, the time is now ripe to
improve the various target-groups' awareness of the logo by continuing the
measures to inform them about its meaning and benefits.
2. GOALS
— To publicise the existence, meaning and benefits of the logo.
— To encourage producers and processors in the regions concerned to use
the logo.
— To improve awareness of the logo among distributors and consumers.
3. MAIN TARGETS
— Local producers and processors.
— Distributors and consumers.— Opinion multipliers.
4. MAIN MESSAGES
— The product is typical and natural.
— It originates in a Community region.— Quality (safety, nutritional value and taste, production method, link with
origin).
— The product's exotic nature.— Variety of the supply, including out of season.— Traceability.
5. MAIN CHANNELS
— Electronic channels (Internet site, etc.).
— Telephone information line.
— PR contacts with the media (e.g. specialised journalists, women's press,
culinary press).
— Demonstrations at points of sale, fairs and shows, etc.— Contacts with doctors and nutritionists.— Other channels (leaflets, brochures, recipes, etc.).
— Audio-visual media.
— Publicity in the specialised and local press.
6. DURATION OF THE PROGRAMMES
24-36 months, with targets set for each stage.
7. INDICATIVE BUDGET
EUR 3 million.2002R0094 — EN — 26.02.2002 — 001.001 — 17
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Organicproduction
1. OVERVIEW OF THE SITUATION
The consumption of organically produced agricultural products is particularly
popular among urban populations, but it is still not well developed compared
to the consumption of conventional products.
2. GOALS
— To make the Community rules on organic production methods, the checks
performed and the Community logo known to the public at large.
— To encourage the consumption of organic farming products.— To broaden consumers' knowledge of organic farming and its products.
3. MAIN TARGETS
— Households (parents aged between 20 and 50).
— Operators in the sector (with a view to making them aware of the
Community logo and encouraging their interest in using it).
4. MAIN MESSAGES
— Organic products are natural, suited to modern daily living and a pleasure
to consume. They result from growing methods that respect the environ-
ment. The products are subject to stringent rules and they are checked for
compliance by independent bodies and public authorities.
— The messages must be well thought out and positive and they must take
account of the specific consumption patterns of the various target groups.
— The Community logo is the symbol for organic products which meet
strict production criteria and have undergone stringent inspection.
The information on the Community logo can be supplemented with infor-
mation on the collective logos introduced in the Member States, provided
that their specifications meet stricter conditions than those laid down for
the Community logo.
5. MAIN CHANNELS
— Internet site.
— Telephone information line.
— Contacts with the media (e.g. specialised journalists, women's press).— Contacts with doctors and nutritionists.— Contacts with teachers.— Other channels (leaflets, brochures, etc.).— Visual media (cinema, specialised television channels).— Radio spots.— Publicity in the specialised press (for women and the elderly).
6. DURATION OF THE PROGRAMMES
12-36 months, giving priority to multiannual programmes that set objectives
for each stage.
7. INDICATIVE BUDGET
EUR 6 million.2002R0094 — EN — 26.02.2002 — 001.001 — 18
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Milkandmilkproducts
1. OVERVIEW OF THE SITUATION
There has been a drop in the consumption of liquid milk, particularly in the
major consumer countries, mainly due to the competition from soft drinks
targeted at young people. By contrast, there is an overall increase in the
consumption of milk products expressed in milk equivalent.
2. GOALS
— To increase liquid milk consumption.
— To consolidate consumption of milk products.— To encourage consumption by young people.
3. MAIN TARGETS
— Children and adolescents, especially girls aged 8 to 13.
— Young women and mothers aged 20 to 40.
4. MAIN MESSAGES
— Milk and milk products are healthy, natural, high-energy products suited
to modern living and enjoyable to consume.
— Messages must be positive and take account of the specific nature of
consumption on the different markets.
— The continuity of the main messages must be ensured during the entire
programme in order to convince consumers of the benefits to be had
from regularly consuming these products.
5. MAIN CHANNELS
— Electronic channels.
— Telephone information line.— Contacts with the media (e.g. specialised journalists, women's press, the
youth press).
— Contacts with doctors and nutritionists.— Contacts with teachers.— Other channels (leaflets and brochures, children's games, etc.).— Demonstrations at points of sale.— Visual media (cinema, specialised TV channels).— Radio spots.— Publicity in the specialised press (for young people and women).
6. DURATION OF THE PROGRAMMES
12-36 months, giving priority to multiannual programmes that set targets for
each stage.
7. INDICATIVE BUDGET
EUR 6 million.2002R0094 — EN — 26.02.2002 — 001.001 — 19
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Wine
1. OVERVIEW OF THE SITUATION
Wine production is ample but consumption is static or even in decline for
certain types of wine, and supply from third countries is on the increase.
2. GOALS
To inform consumers about the variety, quality and production conditions of
European wines and the results of scientific studies.
3. MAIN TARGETS
Consumers aged 20 to 40.
4. MAIN MESSAGES
— Community legislation strictly regulates production, quality indications,
labelling and marketing, so guaranteeing for consumers the quality and
traceability of the wine on offer.
— The attraction of being able to choose from a very wide selection of
European wines of different origins.
— The health effects of moderate wine consumption.
5. MAIN CHANNELS
— Information and public relations measures.
— Training for distributors and caterers.— Contacts with the medial profession and specialised press.— Other channels (Internet site, leaflets and brochures) to guide consumers
in their choice and create opportunities for consumption at family events.
6. DURATION OF THE PROGRAMMES
12-36 months, giving priority to multiannual programmes that set objectives
for each stage.
7. INDICATIVE BUDGET
EUR 6 million.2002R0094 — EN — 26.02.2002 — 001.001 — 20
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Freshfruitandvegetables
1. OVERVIEW OF THE SITUATION
This sector suffers from a structural market imbalance which is more
pronounced for some products, regardless of the communication measures
taken hitherto.
There is a noticeable lack of interest among consumers under 35, which is
even stronger among the school-age population. This is not in the interests
of a balanced diet.
2. GOALS
The aim is to restore the image of the products as being ‘fresh’ and ‘natural’
and to bring down the average age of consumers, chiefly by encouraging
young people to consume the products concerned.
3. MAIN TARGETS
— Young households under 35.
— School-age children and adolescents.— Mass caterers and school canteens.— Doctors and nutritionists.
4. MAIN MESSAGES
— The products are natural.
— The products are fresh.— Quality (safety, nutritional value and taste, production methods, environ-
mental protection, link with the product's origin.)
— Enjoyment.— Balanced diet.— Variety and seasonal nature of the supply of fresh products.— Ease of preparation: fresh foods require no cooking.— Traceability.
5. MAIN CHANNELS
— Electronic channels (Internet site presenting the products available, with
online games for children).
— Telephone information line.— PR contacts with the media (e.g. specialised journalists, women's press,
youth magazines and papers).
— Contacts with doctors and nutritionists.— Educational measures targeting children and adolescents by mobilising
teachers and school canteen managers.
— Other channels (leaflets and brochures with information on the products
and recipes, children's games, etc.).
— Visual media (cinema, specialised TV channels).— Radio spots.— Publicity in the specialised press (for women and young people).
6. DURATION OF THE PROGRAMMES
12-36 months, giving priority to multiannual programmes that set objectives
for each stage.
7. INDICATIVE BUDGET
EUR 6 million.2002R0094 — EN — 26.02.2002 — 001.001 — 21
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Processedfruitandvegetables
1. OVERVIEW OF THE SITUATION
There is a structural imbalance on this market which is more pronounced for
some products that also face stiff competition from imports and where the
attempts at communicating with consumers have met with little success.
In particular it is worth noting that consumers are receptive to processed
products because they are easy to prepare. This is therefore a market with
growth potential which can also benefit basic production.
2. GOALS
The image of the product needs to be modernised and made more youthful,
giving the information needed to encourage consumption.
3. MAIN TARGETS
— Housewives.
— Mass caterers and school canteens.— Doctors and nutritionists.
4. MAIN MESSAGES
— Quality (safety, nutritional value and taste, preparation methods).
— Ease of use.
— Enjoyment.
— Variety of supply and availability throughout the year.— Balanced diet.— Traceability.
5. MAIN CHANNELS
— Electronic channels (Internet site).
— Telephone information line.
— PR contacts with the media (e.g. specialised journalists, women's press).
— Demonstrations at points of sale.— Contacts with doctors and nutritionists.— Other channels (leaflets and brochures featuring products and recipes).— Visual media.— Women's press, culinary press, professional press.
6. DURATION OF THE PROGRAMMES
12-36 months, giving priority to multiannual programmes that set objectives
for each stage.
7. INDICATIVE BUDGET
EUR 3 million.2002R0094 — EN — 26.02.2002 — 001.001 — 22
▼M1
Liveplantsandflowerproducts
1. OVERVIEW OF THE SITUATION
The supply situation in the sector is increasing competition between products
from within the Community and products from third countries.
The evaluation studies of the promotion campaigns carried out from 1997 to
2000 suggest that, in order to facilitate the sale of Community production
within the European Union, the whole chain from producer to distributor
needs to be better organised and rationalised, and consumers should be better
informed about the intrinsic qualities of products.
2. GOALS
— To increase the consumption of flowers and plants of Community origin.
— To rationalise the industry of each Member State and keep participants
more informed at all stages, in particular encouraging practices which
benefit the environment.
— To strengthen the partnership between professionals from several Member
States, allowing, amongst other things, the most advanced knowledge in
the sector to be shared, and certain specific products to be developed.
3. MAIN TARGETS
— Producers
— Nurseries— Distributors— Students— Opinion multipliers: journalists, teachers— Consumers.
4. MAIN MESSAGES
— Quality of European products
— Environmentally-friendly production methods— Techniques aiming for more durable products— An optimum mix of varieties of plants and flowers.
5. MAIN CHANNELS
— Fairs and exhibitions: stands representing products of several Member
States
— Training measures for professionals, consumers and students— Shared knowledge leading to greater product durability— Consumer information measures through the press, and also through
initiatives such as catalogue publishing, gardeners' calendars, and
possibly a ‘plant of the month’ campaign: measures to promote pot plants
— Increased use of electronic media (Internet, CD-ROM, etc.).
6. DURATION OF PROGRAMME
Twelve to 36 months, giving priority to programmes presenting a strategy
and properly justified objectives for each stage.
7. INDICATIVE BUDGET
EUR 4 million.2002R0094 — EN — 26.02.2002 — 001.001 — 23