1999R0890 — EN — 13.11.1999 — 001.001 — 1
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►B COMMISSION REGULATION (EC) No 890/1999
of 29 April 1999
on the organisation of publicity measures relating to the Community system for the labelling of
beef and veal
(OJ L 113, 30.4.1999, p. 5)
Amended by:
Official Journal
No page date
►M1Commission Regulation (EC) No 2398/1999 of 11 November 1999 L 290 17 12.11.1999
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COMMISSION REGULATION (EC) No 890/1999
of 29 April 1999
on the organisation of publicity measures relating to the
Community system for the labelling of beef and veal
THE COMMISSION OF THE EUROPEAN COMMUNITIES,
Havingreg ard to the Treaty establishingthe European Community,
Having regard to Council Regulation (EC) No 2071/98 of 28 September
1998 on publicity measures on the labellingof beef and veal(1), and in
particular Article 4 thereof,
(1)Whereas Council Regulation (EC) No 820/97 of 21 April 1997establishinga system for the identification and reg istration ofbovine animals and reg ardingthe labellingof beef and beefproducts(
2) introduces a new system of labellingintended to
provide the consumer with additional guarantees;
(2)Whereas Regulation (EC) No 2071/98 makes provision for theCommunity to finance publicity measures intended to inform theconsumer of the guarantees offered by the system for the label-lingof beef and beef products;
(3)Whereas the Commission is to draw up a list of the MemberStates wishingto participate in the implementation of thepublicity measures and is to set the amount for their financinginaccordance with the procedure laid down in Article 27 of CouncilRegulation (EEC) No 805/68 of 27 June 1968 on the commonorganisation of the market in beef and veal(
3), as last amended
by Regulation (EC) No 1633/98 (4);
(4)Whereas detailed rules are needed for the practical implementa-tion of the publicity measures planned, in particular as regardsthe content, choice and implementation of the programmes;whereas those detailed rules must take account of the need toensure cooperation with the Member States concerned; whereas,to that end, the Member States must put forward programmes foradoption to the Commission, monitor the implementation thereofand make the correspondingpayments;
(5)Whereas the administration and financial management ofcontracts are now covered by Commission Regulation (EC) No481/1999 of 4 March 1999 layingdown g eneral rules for themanagement of promotional programmes for certain agriculturalproducts(
5); whereas it is therefore not necessary to provide for
such rules under this Regulation;
(6)Whereas the measures provided for in this Regulation are inaccordance with the opinion of the Management Committee forBeef and Veal,
HAS ADOPTED THIS REGULATION:
Article 1
1. The Member States which plan to implement publicity measures
informingconsumers of the g uarantees offered by the Communitysysem for the labellingof beef and beef products introduced by Reg ula-tion (EC) No 820/97 shall inform the Commission of their intention
(1) OJ L 265, 30.9.1998, p. 2.
(2) OJ L 117, 7.5.1997, p. 1.
(3) OJ L 148, 28.6.1968, p. 24.
(4) OJ L 210, 28.7.1998, p. 17.
(5) OJ L 57, 5.3.1999, p. 8.
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before 1 December of each year and for the first time before 1 May1999.
2. In accordance with the procedure laid down in Article 27 of
Regulation (EEC) No 805/68 and on the basis of the informationreceived pursuant to paragraph 1 of this Regulation, before the begin-ningof each year and for the first time before 15 May 1999 theCommission shall:
— draw up a list of the Member States which have informed the
Commission of their intention to implement publicity measures inaccordance with paragraph 1,
— apportion amongthose Member States the funds for the financingof
the publicity measures and of their assessment, takingaccount ofbeef and veal consumption and production in each Member State.
3. Before the end of each year, the budget estimates serving as a
basis for the overall fundingof the measure shall be reviewed. Accountshall be taken of the result of that review in order to determine thefundingfor the followingpublicity campaig n.
Article 2
1. In accordance with Community rules, followinga tenderingproce-
dure carried out usingall appropriate means and on the basis of theprogrammes submitted in response, the competent authority designatedby each Member State shall select the agency or organisation respon-sible for implementingthe publicity measures. Within three months ofthe drawing-up of the list of Member States provided for in Article 1(2),it shall submit the programme of publicity measures proposed by theagency or organisation so selected to the Commission, together with areasoned opinion on that agency’s or organisation’s compliance with theconditions laid down in Article 3. ►
M1In duly justified cases, the
Commission may authorise an extension of one month in that timelimit.◄
2. The Commission shall consider the programmes presented by the
Member States and, where they meet the criteria laid down in Article 3,shall authorise each Member State to conclude a contract with theagency or organisation which drew up the programme accepted, afterinformingthe Manag ement Committee for Beef and Veal thereof.
3. The competent authorities shall conclude the contracts usingthe
standard contracts made available to them by the Commission.
Article 3
1. Programmes shall include at least:
— a detailed description of the publicity measures planned and the
anticipated results,
— a clear, detailed estimate of the foreseeable cost of each measure,— details of the resources to be employed,— the time limits for implementation and the timetable for the various
measures; the measures shall be implemented within 12 months ofthe date of signing of the contract,
— particulars of any third parties playinga part in implementation.
2. The measures covered by programmes:
— shall provide information on the conditions and obligations laid
down in Regulation (EC) No 820/97 for the Community system oflabelling, in particular as regards the traceability of the meat and theguarantees afforded by the relevant monitoring system,
— shall not be confined to the system applicable in a single Member
State but shall provide information on the system of labellingas awhole and in particular on its Community scope. To that end, thevarious examples of labellingshall refer to more than one MemberState,
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— shall make no reference to trade marks,
— must not replace similar measures already beingimplemented but
may, where applicable, supplement them.
Article 4
Commission Regulation (EC) No 481/1999 laying down general rules
for the administration of programmes to promote certain agriculturalproducts shall apply save as otherwise provided in this Regulation.
Article 5
This Regulation shall enter into force on the day following its publica-
tion in the Official Journal of the European Communities.
This Regulation shall be binding in its entirety and directly applicable in
all Member States.