She has almost 15 years experience working in the media industry, and in November 2016 launched fashion, beauty and lifestyle news website Husskie - which focuses on the lives of influencers and inspirers. Previous to that, she held editorial positions at Bauer Media and at Express Media Group. Yelena is often called upon for her knowledge in the influencer realm and will be speaking on the panel at “The Insiders’ guide to being a Digital Influencer” on Wednesday 1 March.