Shapiro was formerly a Chief Creative Officer at a leading ad agency. He pursued photography as a hobby initially, but he became passionate about it and turned photography into his career. Shapiro has given speeches pleading with photographers to write down the details behind their photographs. He believes that photographs mean more and are worth more if viewers know the story behind them. Shapiro wants to know the story behind people in portraits. He wants to know why they are interesting, and what the photographer was going for in each shot. He believes writing about each photograph makes them more interesting for audiences. Featured Keynote