After having been editor-in-chief of the journal Läkemedelsvärlden and medical reporter for Sweden’s leading daily, Dagens Nyheter, he is now a freelance based in Malmö. He contributes regularly to journals such as Läkertidningen, tandläkertidningen, Medicinsk Veteskap, Läkemedelsvärlden and Copenhagen Life Science. GlaxoSmithKline has already set up a department for bioelectronics, employed some heavyweight researchers in the area, established a research fund to finance 40 independent researchers, and is offering a one million dollar award for the team of researchers that solves some specific hurdles. Medical technology is joining the party, but will the medical technology companies follow suit or will the international pharmaceutical companies win the tug of war after all?•