She has written books, appeared on TV more than 200 times, a well respected academic researcher, she speaks at conferences regularly, all in all; an unstoppable force of nature. Her old website did not effectively communicate all of this; in terms of Dr Vonda Wright's personal brand, it just did not work. To add to this, the outdated design and back-end on top of the hundreds of pages made it difficult to update and for a woman as on the go and as active as Dr Vonda Wright this was simply not acceptable. A new website was needed.