He received a B.S. in Pharmacy from the Government College of Pharmacy (Bangalore University, 1996), M.B.A. (Concentration in Pharmaceutical Marketing, 2002) and a Ph.D in marketing (minor: pharmaceutical marketing, 2008) from the University of Mississippi. His primary scholarly interest lies in the area of New Product Development (NPD). Some notable topics of interest include but are not limited to, product design, aesthetics, knowledge management, acquisition and in-licensing innovation, DTCA (Direct to Consumer Advertising) and drug safety, among others and research methodology using multivariate statistical techniques such as structural equation modeling and multilevel modeling. One healthcare related research interest that has piqued his interest in recent times is in the risk assessment of currently marketed prescription only lifestyle drugs.