She participated in the swedish program equivalent to dance with the stars, is the co-founder of a fashion platform called NowManifest with a huge following, recently sold to Condé Nast. She collaboret with H&M for a capsule collection. She also joined forces with Guess by Marciano to create the brand’s first ever design collaboration – EK for Guess Marciano. She is the fashion director of her own critically acclaimed magazine StyleBy and also, SHE'S GORGEOUS.