Buenaventura, a Granada, Spain based graphic design studio was commissioned to develop a new brand experience for his architecture practice. Pedro Salmerón asked for a corporate identity that’s able to accommodate the several aspects of his work. By reducing the design to its essentials, Buenaventura’s creative team came up with a brand experience that fully visualizes the architect’s leading and relevant position. They have created a uniform yet flexible visual system which is elegant and graphically relevant at the same time. The corporate identity is based on several layers and a very clean visual language, which pulls the new design away from traditional representations.