His proposed project is a 3-minute interactive online film with embedded 360VR inserts that tells the story of the journey to becoming a Whale Heritage Site. The video will provide immersive, interactive insight into the life of a whale watching tour operator, his business, and the enviromental, social and economic benefits of becoming part of an accredicted Whale Heritage Site. Alex plans to measure the impact of the film through direct inquiries from an embedded call-to-action in the multi-media project, and through applications & sign-ups to the Whale Heritage Sites program.