He comes across a video online which appears innocent enough – that of young men being tied up and tickled for as much as 20 minutes by other young men, as part of an apparent sport. This is competitive endurance tickling, another strange aspect of American culture – like competitive eating. Contestants are invited on an all-expenses paid trip to Los Angeles to take part. He contacts the company that runs these contests, Jane O’Brien Media in Los Angeles, for an interview but is surprised when he gets a very hostile response. They don’t want any association with the bisexual Farrier, who rightly so believes that the videos ‘are a bit gay’. He invites some representatives from Jane O’Brien Media to Auckland, but that first encounter doesn’t go so well. Farrier and his camera crew head to Los Angeles to delve deeper into this murky world…