He has significant experience on strategies for identifying and safeguarding protectable assets, registering trademarks and copyrights, responding to actions by the Trademark Trial and Appeal Board, negotiating licenses, drafting agreements, and prosecuting and defending infringement claims. Mr. Larson has represented and counseled individuals, start-ups, and well-established businesses on the value of branding and intellectual property matters, including negotiating a favorable settlement for his client with a fortune 500 Company.