He then moved to edition for FHM, the monthly men’s magazine best-selling in Europe with over 700,000 copies per month. He was then appointed Managing Director of Emap in the Southeast Asian Division, based in Sydney, for three years before returning to the UK, and in November 2006, he was appointed Chief Executive Officer of the Cannes Lions International Festival of Creativity. The division now operates six festivals: Cannes Lions, Eurobest, Dubai Lynx, Spikes Asia, Digital Asia and the Festival of Asian Marketing Effectiveness.