His research interests include dissemination of market knowledge within firms, integrated marketing communications, corporate communication, and cooperative R&D. He can be contacted at: david.jimenez@ual.es Manuel Sánchez-Pérez is Professor of Marketing in the Department of Economics and Business, University of Almeria, Spain. He received his PhD from University of Valencia. His fields of research are marketing management, strategic marketing, industrial marketing and business relationships. He can be contacted at: msanchez@ual.es