She holds a Ph.D. in Information and Decision Sciences from Carlson School of Management, University of Minnesota, and received her master’s degree and bachelor’s degree in China, respectively from Fudan University and Zhejiang University. Her research interest includes online markets, social media, and crowdsourcing. Methodologically, Zhuojun focuses on building econometric models to examine and solve interesting research questions using both observational data and randomized experiments. Topics that she has investigated include sniping behavior in online auction markets, referral reward scheme design using users’ Facebook profile, and the impact of crowdsourcing on mobile app user engagement and loyalty. As an empirical researcher, Zhuojun aims to use data analytical techniques to unpack the underlying mechanisms of these IS applications as well as to extend the theoretical understanding to improve their efficiency.