Prior to this, she was working with IBS Hyderabad as Assistant Professor. She has completed PhD in the area of partner relationship management (PRM) from ABV-IIITM, Gwalior in the year 2015. Before PhD, she has one year of teaching experience at Sharda Group of Institutions (SGI) located on Agra-Mathura Highway. Her research interest includes Channel Partner Relationship Marketing, Social Issues in Marketing, Consumer Behavior, Rural Tourism etc. Her research work has been published in various international refereed journals of repute. Her teaching interest includes Marketing Management, Services Marketing, Integrated Marketing Communication etc. She has coordinated many a training programmes, workshops, FDPs and MDPs in the emerging areas of marketing.