It was there he recognised his clients’ needs for high performance skincare products that were more effective than those generally found in department stores and pharmacies. As well as producing better results in their own right, higher performance formulations could also maintain and enhance the discernible results clients experienced from cosmetic medical treatments. In 1991, Dr. Heber founded Doctors Formula, the first Australian distributor of Alpha Hydroxy Acid (AHA) products, to cosmetic medical clinics, the beauty industry and pharmacies.