He did his masters in Industrial design from IIT Delhi after graduating in mechanical engineering. He has an worked as a styling designer at Hero Honda Motors Ltd. for more than five years before starting his career in academics. He has lead various motorbike styling design projects in the past and has been instrumental in establishing an industrial design studio at Hero Honda. He is currently pursuing his doctoral research in the field of design and emotions. He is deeply interested in promoting design eductaion in all regions of India.