In the past, he worked with IMT Nagpur, IIM Raipur, Amity Noida and Google India Private Ltd. During his tenure at Google India, he trained employees on Google Policy, Online Sales and Marketing, Google Analytics and other Google products. He received his doctorate degree in Linguistics from JNU, New Delhi. His PhD thesis was titled ‘Interlingual Errors in the Writing Samples of the Undergraduate Students in Bihar.’ Besides Second Language Learning, his research interests include ‘pubic speaking anxiety,’ ‘crisis communication,’ ‘persuasive communication,’etc. Over the last three years, he has published many cases in the areas of Marketing and Communication. His cases are available through case publishing houses like Ivey Publishing, HBR and Case Centre. In June 2017, one of his cases titled ‘When the Tone of an Email Went Wrong’ was featured in the bestseller list.