She completed her PhD in Marketing at University of Illinois Urbana-Champaign in 2003. Her major areas of research include behavioral pricing, price fairness perceptions, service pricing, consumer information processing, and online consumer behaviors. Her work has appeared in Journal of Marketing, Journal of Retailing, Journal of Consumer Psychology, Journal of Service Research, Journal of Interactive Marketing, Journal of Economic Psychology, and International Journal of Electronic Commerce. She also serves on the editorial review board of Journal of Business Research, Journal of Product & Brand Management and Journal of Consumer Marketing.