However, Sergey Brin is also a lover of reading and therefore, he develops an intensive collection of books on various topics. Additionally, he reads every piece of published material in the world. He devotes considerable time of his day to reading because it enables him to innovate and invent on consistent basis. He says that reading can inspire him. Afterwards, he puts his aspiration into technological context in order to produce new product ideas. Sergey also has an uplifting sense of social responsibility that causes him to become a philanthropist as well.