Her husband was a marketing executive for a big hair care company. So she had some pretty big advantages over the average woman in the street in the first place. But even allowing for that, she has been pretty successful. Her products are sold in her own two shops and are also distributed in up-market retail chain John Lewis. She has also deployed her television skills in selling on QVC, where her appearances attract something of a cult following. The website is also very well put together with lots of information about the products and a blog where Liz herself sometimes posts stuff about what the company is up to. Customers can, and do, post their comments and opinions.