She has designed and conducted social scientific studies of all types, from lab-based experiments to large-scale representative surveys to focus groups and interviews. Jo has long-standing interests in animal advocacy, environmentalism, and the use of empirical evidence for social change. She holds a BSc in psychology from the University of Toronto, a PhD in social psychology from the University of Waterloo, and completed a two-year postdoctoral fellowship at Cornell University in judgment and decision-making.