He came to the spotlight when he published his article, A Stiff upper lip is Killing British Men. This article was published on October 17th 2014 and took the world by storm with its open discussion of the issues surrounding masculinity. This is a piece that was later expanded upon to create the non-fiction wonderfully thought provoking book which is, Man Up: Surviving Modern Masculinity. He currently lives in Toronto Canada, where he is a prolific journalist for many outlets.