His work critically examines the cultural politics of white masculinities in American popular culture with a specific focus on sport media culture. His book, Revolt of the White Athlete (Peter Lang 2007) examines the role of sporting narratives in the culture wars during the conjuncture of the mid 1990s to the early 2000s. His latest work focuses on diagnosing how cultural representations of New England Patriots quarterback, Tom Brady, figure in the latest wave of white supremacy and gender backlash ushered in by Trumpism.