She teaches courses in media management, audience analysis, new communication technologies, and media entrepreneurship. Her research focuses on media management and entrepreneurship issues. She is one of the recipients of the Emerging Scholar Grant of AEJMC and the Madelyn Lockhart Dissertation Fellowship. She served as the teaching chair of the Media Management, Economics, and Entrepreneurship division in 2017 and organized this audience analytics workshop this year to help AEJMC members integrate social media and Web analytics practices into their teaching and research. She earned her PhD in Mass Communication with a minor in Marketing from the University of Florida and a certificate in Advanced Social Media Strategy jointly offered by Syracuse University and Hootsuite Media.