Greenwood’s research examines the intended and unintended consequence of innovation, and how access to the resulting information affects welfare at the interface between business, technology, and social issues; notably in the contexts of healthcare and entrepreneurship. He is currently and Associate Editor at Management Science and his work has been published in such leading outlets as: Administrative Science Quarterly, Management Science, Information Systems Research, Productions and Operations Management, MIS Quarterly, the Communications of the ACM, and PLOS ONE.