Anderson School of Management at the University of New Mexico. His research focuses on narrative consumption and decision making processes, narrative transportation and enjoyment, product placement advertising, and the impact of consumer judgement and decision making on individual and societal welfare. His work is published in the Journal of the Association for Consumer Research, Journal of Advertising, Journal of Marketing Channels, and American Behavioral Scientist. Brian holds a UNM Regents Lectureship for his research and teaching activities in consumer behavior and managerial marketing at the graduate and undergraduate levels. He received his Ph.D. from Washington State University.