Anita uses research, conflict resolution and co-creation skills to get people from different worlds to innovate and make decisions together, both in the commercial world and the public realm. Her clients have included News International’s ‘Times and Sunday Times Online’ newspaper where her analytic skills got to work deducing how to make their paid-content strategy attractive to readers by facilitating online co-creation between Times readers and News of the World executives .She has also worked with government bodies where she has aided decision making on government policy regarding integration and counter-terrorism with cross-party and civic advisors. She currently works with the telecommunications company Orange to innovate and market new technologies by uniting consumers, product managers and marketers in the co-creation process.