René has been working professionally in media since 2012 playing a major creative role in media campaigns, short films, advertisement, and media consultation. René uses his creative vision to empower the Latino community by focusing on culture, social issues, and giving the Latino community a voice. In 2012, René directed and co-produced a short Documentary on Mexican Rodeo called ‘Charreria’. The short documentary highlighted an organization in the State of Washington that practices Charreria; the members of that organization are immigrants of Mexico and they teach their American-born children the practice along with the cultural value of the sport. Born in LA from Mexican-Immigrant parents, René plans to dedicate his career to tell the stories and struggles of the immigrant and sons of immigrants.