He earned his Ph.D. in mass communication from Florida State University. Prior to that, he received a Master’s degree in media and communication from Bowling Green State Univerity. Currently, his research focuses on how people use and are impacted by various media in both individual and societal levels. Specifically, he is interested in how users adopt emerging media technologies to enhance positive psychological feelings such as enjoyment, and to drive socially important outcomes. He has presented over 20 conferences papers at ICA, NCA, AEJMC, and BEA, among others. His works have been published in multiple journals such as Media Psychology, Human Communication Research, International Journal of Communication, Electronic News, and 3D Research.