Her clientele includes people from the corporate world, professionals and educationists. She is the founder-director of a life skills organization called NuWay, which has been conducting interactive and experiential life skills programs for over 10 years, for youngsters from the age groups of 7 to 18. Chinoy is an alumnus of St. Xavier's College Mumbai. She has been a member of the governing body of the Hyderabad Public Schools, and continues to be a member of the HPS Society.