For over 18 years, he’s been working with various advertising agencies & publishing houses across India. He’s also been working with the film industry, shooting for the promos for over a hundred movies. He strives for perfection for every picture he shoots. He takes great care in composing each frame & pays great attention to detail. His significant brand campaigns include: Ponds, Reebok, Citibank, Cadbury’s, Alpenlibe, Pepsi, Mirinda, Coca Cola, Fanta, Big FM, Airtel, Tata Sky, ITC Limited, Aircel, Tata Docomo, Fairever, Life Style, MRF, Cavin Kare, Bru, Nescafe, Taj Group of Hotels, Club Mahindra, Parryware, TVS, Ashok Leyland, Henko, Apollo Hospitals, Samsung, ColorPlus Menswear, Prince Jewellery etc.