He is also vice director of Research Center for Social Psychology and a member of Center for Studies of Political Behavior at Kwansei Gakuin University. His research focuses on the relationship between media and public opinion. He published papers in the Journals of Social Psychology and Political Science such as Political Communication, Japanese Journal of Social Psychology, and Japanese Electoral Studies. He has received society awards from the Japanese Association of Electoral Studies (2009) and the Japanese Society of Social Psychology (2010).