She graduated in Communication Science (2005) and also in Psychology (2006), at Babes -Bolyai University Cluj-Napoca (Romania). She has two master degrees. The first is in Media and Society (Leicester University, 2007) and the second in Free-movement of people in EU (University of Oradea, 2009). She got her Ph.D. in Philosophy of Communication, West University, Timisoara, 2010, with the thesis the Philosophical Fundaments of Images. She authored a book Collective Branding. An Inquiry into Branding nation (2011). She is a member of the Research Center for Identity and Migration Studies (e-migration.ro.). popirinamihaela@yahoo.com