He received his MBA from Arizona State University in 2011 and his PhD in Marketing from Arizona State in 2016. His research area of interest is in consumer behavior, specifically in the areas of consumer identity, word-of-mouth, and compensatory consumption. He teaches courses in consumer behavior, consumer research, and services marketing. His work has been published in the Journals Appetite and Advances in Consumer Research. He has 6 years of experience working in the private sector in various business-to-business roles for a large U.S. aerospace company.