He received a Ph.D. in marketing from the University of Wisconsin at Madison in 2007 with minors in Statistics and Social Psychology. Professor Henderson's research applies quantitative methods to address basic marketing questions, such as the measurement of returns on promotional activities and the determinants of consumer behavior. Professor Henderson also teaches a class to first year MBA candidates entitled "Analysis of Markets," a survey of the application of quantitative methods in modern marketing management. This class is taken by virtually all MBA candidates wishing to pursue a career in marketing management.