Her research focuses on the micro-foundations of scientific and technological innovation and knowledge creation processes. She explores how the ability to innovate is being transformed, as well as the challenges and opportunities the transformation means for R&D organizations, professionals and their work. Her dissertation included an in-depth longitudinal field study of NASA’s experimentation with opening knowledge boundaries through Web platforms and communities. Professor Lifshitz-Assaf previously worked as a strategy consultant for seven years, specializing in growth and innovation strategy. She held related posts at a consulting firm and at a several corporate centers of large international firms in finance and telecommunications.