He has taught for about 15 years at the undergraduate, postgraduate and doctoral level mainly in strategic management and organization theory often using the case method. He has written several textbooks (in Swedish) in the area of strategic management currently used by several Swedish universities. He is interested in developing interactive teaching forms, especially to combine research and teaching in new interactive forms. He has led several teaching activities in the case method for teachers at different Swedish and Nordic universities. He has been a member of WACRA since 1996 and was responsible for the hosting of the 18th annual WACRA conference in Lund June 2001.