She teaches and researches fashion studies, public relations, advertising, popular culture and the creative industries. She is the co-author of Public Relations in Asia Pacific: Communicating Effectively Across Cultures (John Wiley, 2010); an associate editor of the Journal of Fashion, Style and Popular Culture (Intellect Books) and is co-editor of Global Fashion Brands: Style, Luxury & History(Intellect Books, 2014) and Transglobal Fashion Narratives: Clothing Communication, Style Statements and Brand Storytelling (Intellect Books: forthcoming May 2018). She also co-founded the Fashion Salon as a discussion and networking platform for the fashion industry in 2014.