Carola’s research is focused on modeling consumers’ food choices in general, and consumers’ decision strategies in particular. She has worked extensively on determinants of consumer behavior, purchase decision making, and food quality from consumers’ perspective. Her current research includes consumer preferences for local food, urban agriculture, and sustainable (food) products; willingness to pay for new technologies; and the influence of food labeling on purchase decisions. Furthermore, she investigates the role of social networks on adoption of genomics and healthy food choices. In her research Carola applies a variety of methods ranging from auctions and choice experiments to eye tracking and taste tests. To date she has published about thirty peer-reviewed journal articles.