After breaking ground in the Philippines, he moved to New York and immersed himself in fashion photography creating emblematic images for Miss Universe, among other pageant organizers. He developed his own style and came to be known as a “radical image maker” in fashion. His photos have appeared in publications such as U.S. Vogue and Schön! Magazine London, Tatler, and IN Magazine in Dubai. He shuttles between Los Angeles and New York for assignments.