He is the author of The Commodification of Childhood: The Children’s Clothing Industry and the Rise of the Child Consumer and has an edited book forthcoming, The Lived Experiences of Public Consumption. Dr. Cook’s research focuses on the phenomena of children as consumers in the United States. In particular, he explores how tensions between “the child” and “the market” create children’s consumer culture, including through advertising, food, rituals, clothing and media. Dr. Cook is also the founder of The Consumer Studies Research Network (CSRN), a scholarly network created to exchange information about how commodities and a market logic have come to pervade virtually all forms of social life and social interaction.