He has his own record label named Maybach Music Group, which he founded in 2009. It was following the foundation of this record label that he released his studio albums successively. He was also the first artist to have signed with Diddy’s Management Company. He was named as the hottest MC by MTV in 2012. The rapper is quite popular for his releases, and has attracted the attention of crowd across the world. He received huge popularity in quite less time.