Pritchard’s research focuses on the intersections of race, queerness, sexuality, gender and class with historical and contemporary literacy and rhetorical practices, as well as fashion, beauty, and popular culture. His first book, Fashioning Lives: Black Queers and the Politics of Literacy (Southern Illinois University Press, December 2016), has received three book awards: the inaugural Outstanding Book Award from the Conference on Community Writing (CCW), and the 2018 Advancement of Knowledge Award, as well as the 2018 Lavender Rhetorics Book Award from the Conference on College Composition and Communication (CCCC).