The NewsMaker software platform is used by more than 8,000 PR and marketing executives for press release distribution and social media marketing. Leila also coaches other entrepreneurs and organisations in the use of social media, from policy through to measurement. She believes in the power of words and effective communication to influence hearts and minds. A former News Limited Business & Technology journalist, PR advisor to IBM Australia, and agency owner, she has worked across a wide variety of media over her career, from the Australian Women’s Weekly under Ita Buttrose, to Reader’s Digest, to The Australian newspaper. She is the f...