She is the Programme Director for the Masters of Management (Entrepreneurship and Innovation) course. Her main research interests are sport entrepreneurship, sport innovation and public policy. Her recent books include Sport Entrepreneurship (Springer, 2018), Sports Innovation Management (Routledge, 2017) and Sport Entrepreneurship and Innovation (Routledge, 2016). She is on the editorial board of the Journal of Entrepreneurship and Public Policy, European Management Journal, Journal of Entrepreneurship in Emerging Economies, Journal of Science and Technology Policy and International Journal of Entrepreneurship and Small Business. She has published in a range of journals including Journal of Business Research and the Journal of Business and Industrial Marketing.