Within a few minutes after the appearance of a new photograph, hundreds of "Likes" are recorded on Facebook. The secret of his popularity is that Ron Shoshani does what no one did before him. Ron grew up in a family where a lot of attention was paid to design. This contributed to the development of his interest in photography, especially in the tourist genre. At some point Ron noticed that there is a big difference between the way cities like New York, London and San Francisco are presented in glossy international magazines and the images representing Tel Aviv. "Nowadays every self-respecting city is interested in tourism and has a portfolio of photos showing its potential and the beauty of its landscapes. Tel Aviv has as much to offer as those other ci...