His most recent experiences point towards a preference for sport, having held the position of communication director for the 2010 FIFA World Cup in Cape Town for a period of five year. He’s also presented workshops for the 2014 and 2018 World Cups, in Brazil and Russia respectively. In his submission below Cronje reflects on how the Olympics transpired in Rio de Janeiro, ands asks if Africa is now ready to host the showcase event? – Stuart Lowman