Professor Keenan’s research focuses on barriers to and motivators of prosocial behavior, using a combination of field, laboratory, and online experimental methods. Her recent work investigates donors’ aversion to overhead spending by nonprofits, including its negative effects on the choice to give. A subset of Professor Keenan’s research focuses on topics related to environmental sustainability, including drivers of green product choice, hotel towel reuse, and the underlying psychological processes involved in climate-change-related judgments. Her research has been published in Science, the Journal of Consumer Research, and Nature Climate Change.