She teaches courses on advertising, media planning and marketing communications. Her research interests are social media, websites, media planning, advertising, knowledge management, and marketing communications. She has published in Public Relations Review, International Journal of Information Management, Global Media Journal, and Journal of Marketing Communications. She worked at Initiative Media (1999-2003) and Universal McCann (2003) for the advertising and media planning strategies of national and international clients such as Unilever, Ferrero, Adidas, Citibank, and Johnson & Johnson.