Prior to joining SMU, Ernst held an Assistant Professor position at Tilburg University. He obtained his PhD, cum laude, from the University of Groningen. His research interests include pharmaceutical marketing, the marketing-finance interface, online advertising and retailing. His work has been published in the Journal of Marketing, Journal of Marketing Research, and Academy of Management Journal. Ernst is a recipient of the 2017 Dean’s Impact Award, Dutch Marketing Science Award, and a runner-up for the EMAC McKinsey Award. He received several research grants. Ernst served as an expert witness for the Court of Amsterdam and provided guidance to large players in the pharmaceutical and advertising industry. Ernst taught courses on marketing models, customer intelligence, and marketing research. He obtained various teaching honors.