Dr. Tejinderpal Singh is a certified professional trainer in qualitative data analysis by Atlas.ti Germany. He is a post graduate from University Business School, Panjab University Chandigarh and Doctorate from Punjabi University Patiala. He is associated with University Business School, Panjab University for the last 12 years in the area of data analytics and digital marketing. He was awarded IIBF Marco Research Award by the Indian Institute of Banking and Finance in the year 2014. Dr. Singh is presently working on two research projects sponsored by UGC New Delhi and ICSSR New Delhi. He is serving as Chief Editor of International Journal of Marketing and Business Communication. He has many publications in national and international Journals of repute.