He has been accredited by the British Academy of Cosmetic Dentistry. This highly prestigious award is given in recognition of excellence in cosmetic dentistry. James is the youngest dentist to achieve this. In 2010 James was voted as the 5th most influential dentist in the UK and in 2011 was voted #1 in the Private Dentistry Elite 20. His opinions and skills are regularly in magazines, on radio and since 2009 James has been the dental expert providing advice and treatment on Channel 4’s highly popular, BAFTA winning, Embarrassing Bodies program. James is a UK opinion leader for Ivoclar Vivadent and when not working in clinic James regularly lectures in the UK and abroad.