While still in college, she was on the founding team of a venture-backed start-up company in equipment manufacturing. Her research is focused on improving the management of early stage new product development, which results in better product planning methods, simple and efficient decision heuristics and successful project organization. She applies participatory Fuzzy Cognitive Map modeling in scenario planning, product planning and stakeholder engagement. She is member of the Participatory Modeling pursuit funded by the National Socio-Environmental Synthesis Center (SESYNC).