She received her Ph.D. in Marketing from Indiana University, Bloomington. She has taught at Ramapo College of New Jersey, Shippensburg University of Pennsylvania, and Central Michigan University. Her research interests include green marketing, health marketing, prosocial behavior, and consumer behavior and welfare. She has published in Journal of Marketing, Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Experimental Social Psychology, Journal of Health Psychology, International Journal of Pharmaceutical and Healthcare Marketing, and Health Marketing Quarterly.