His research examines how people generate, learn, and apply knowledge, primarily through studying analogy, categories, and vocabularies. His work provides guidance for negotiating, making decisions, communicating, and working together more effectively. A prolific author, he has published extensively and won awards such as the EGOS Conference Best Subtheme Paper, Most Downloaded Article of the Year in Cognitive Science, and numerous grants for his excellence in research. He received his PhD from Northwestern University and taught previously at the Kellogg School of Management, Columbia Business School, and The University of Texas at Austin.