He was the Ferrero Chair in International Marketing from 2009-2014. He holds a Ph.D. and a M.Sc. (Management) from INSEAD; a Master of International Business from the Indian Institute of Foreign Trade, New Delhi; and a B. Tech. (Mining Machinery) from the Indian School of Mines. Before joining ESMT in 2009, he was Assistant Professor of Marketing at the Martin J. Whitman School of Management at Syracuse University in New York and Post Doctorate Visiting Faculty at ESSEC in France. He has also taught in the Grande École of HEC Paris as a Visiting Professor.