She earned her PhD in Design Management from Staffordshire University, UK. Afterwards, she gained a postdoctoral research fellowship in the Center for Applied Business Research in the Business School. Her research areas are divided in three main empirical areas: 1) Explore the use, implementation, impact and effects of design [specializations] in the generation and development of innovations.,2) Design frameworks that assist entrepreneurs, professionals and students to assess ecological and sustainable practices in the design, development, production and dispose of products and services, and 3) Explore the collective memory of inhabitants to have an understanding of the cultural identity that pertains in a territory.