There are two ways a photographer can do headshots: one approach is to do a cookie-cutter method and do 'em quick and cheap. The other is to create headshots that make a statement, that do a job of selling the subject to potential clients as well as the photographer. Martin has adopted the latter approach and both galleries are brimming with creative headshots that belong in the twilight zone between portrait and promotion, with many moving into territory formerly occupied by environmental portraits and beauty.