Her research focuses on examining how subtle cognitive processes influence consumer behavior. Most of this work has focused on how memory is used inferentially to guide subjective judgments, and she is currently examining howmemory influences consumers’ online behavior. In addition to this focus, she also examines other unconscious influences on consumer behavior. This line of work focuses on how contextual or situational factors alter how consumers process and are influenced by information they receive. Before joining Warwick Business School, Tamara completed her PhD in Psychology at the University of Manitoba, Canada and then received a postdoctoral fellowship from the Social Sciences and Humanities Research Council of Canada to study the cognitive processes that guide online consumer behavior at the Ross School of Business at the University of Michigan.