Foster School of Business, University of Washington, Seattle. He received his Ph.D. from the University of Southern California with a focus in quantitative marketing and econometrics. His dissertation was a finalist for the European Marketing Academy’s best paper based on a doctoral dissertation and received numerous awards. His research interests are in social media, internet marketing, and innovation. His research has appeared in leading academic journals such as Journal of Marketing Research and Marketing Science. His research has been referenced in outlets such as Wall Street Journal, Fast Company, Forbes, and futurity.org. He has received funding for his research from the Marketing Science Institute and University of Southern California’s Center for Global Innovation.