His identity, created by Yokoland, is split into two distinct sections, each with its own dedicated colour. Morten Spaberg, landscape photographer, is green. Morten Spaberg, portrait photographer, is red. The concept extends throughout the identity. A double-sided book was made by glueing two books back-to-back, one landscape, one portrait. His business cards are double-sided. And when viewing Morten's website on a smartphone or tablet, the content changes depending on the orientation of the device.