He has worked as an International Marketing Coordinator in a large Danish multinational enterprise (Danfoss) as well as an International Marketing Manager in a company producing agricultural machinery. After working in industry he received his PhD from Copenhagen Business School. He has published articles in internationally recognized journals and is the author of Global Marketing, 4th edition, which has been translated into Chinese and Russian, with an Indian and a Spanish edition due to be published shortly. Svend Hollensen's research interests are within relationship marketing, globalization and internationalization of companies. Svend Hollensen has also worked as a business consultant for several multinational companies, as well as global organizations like World Bank.