She has over 60 papers and reports examining applied social psychological problems. Her work focuses on how jurors perceive victims of sexual assault, and how beliefs about gender influence people’s perceptions more broadly. She is also Australia’s leading researcher examining the psychology of blood donation where she works with the Australian Red Cross Blood Service to promote effective donor recruitment and retention strategies. Dr. Masser has received University and National teaching awards for her four year applied social psychology course and tutor training program.