He seeks to honour and glorify the ordinary moments that are often overlooked. He craves the inbetween moments, the off-camera smiles and the part eaten desserts. His work is characterised by John’s ability to create a strong sense of place and environment – to put the viewer there, in that moment, absorbing that point in time. Brands, agencies and clients seeking that real and evocative moment often turn to John for his natural aesthetic, easy compositions and strong use and understanding of natural light. He works quickly , responsively and enjoys the collaborative process. This relaxed , easy going yet professional approach, keen eye for the intriguing and respect for the everyday moment is what sets John apart from the rest.