Her research interests are consumer well-being, consumer experience, and persuasion strategies in the service industry context. She is an active researcher and her work appears in such journals as Journal of Hospitality & Tourism Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, and Cornell Hospitality Quarterly. In addition to her research, her teaching interests lie on students’ learning engagement and students’ happiness. She teaches such classes as Hospitality Cost Control, Strategic Lodging Management, and Hospitality Marketing. Professor Seonjeong Ally Lee is interested in understanding how to promote students’ learning engagement to prolong their learning activities in their lives beyond college graduation.