She is also a bicultural specialist in social marketing strategies and in the creation of media products for Hispanic Latino audiences. Currently, Ms. Rodríguez works as Senior Deputy Director of the National Diabetes Education Program (NDEP) at the Centers for Disease Control and Prevention (CDC). She has been the driving force behind NDEP's efforts to work with the entertainment industry and with international diabetes organizations as well as the leader of the Hispanic/Latino Initiative in the Division of Diabetes from CDC.