Follow him on Twitter at @shanesnow. Social good is one of those terms people use in a vacuum; it's a concept, an idea, a satellite around the established norms of traditional fundraising and charitable giving. But social good and online giving are two quickly growing fields producing some very real results. The infographic below tries to put social good into better context with donation numbers, growth charts, and some comparisons to its offline (although no-less-chartiable) counterparts.