After a trip to Spain in 1968, he moved to Los Angeles and began to seriously pursue photography – building a dark room and photographing everything around him, especially people. While driving up Laurel Canyon Boulevard one day in 1975, he discovered the subject that would dominate his photography for the next three years. Off the side of the road he saw the bodies of skateboarders, dipping and arching in the air, and was immediately inspired. At a time when there were few cameras aimed at skateboarders, Holland was welcomed into the scene and soon began driving the kids all around Southern California, documenting the riders and their culture. Although not a skateboarder himself, Holland has a true appreciation for the sport that resonates in his dramatic, awesome images.