He has research experience of 6 years. His current research interest targets the analysis of the marketing consequences of the Internet and digital media on industries and markets. He has expertise in the application of analytics in business, with specific emphasis on marketing, sustainability, retailing and E-commerce. He has used many statistical tools in his research including SPSS, LISREL, SmartPLS, Excel and R. He is also assisting numerous start-ups in their digital and analytical needs.