Over the summer, Chambers approached Julie Johnson-Busbin, WCU professor of marketing, to ask for help. Johnson-Busbin felt the “Facebook Generation Marketing” and “Introduction to Professional Sales” classes she was teaching would be the perfect outlet for students to apply the knowledge and skills gained in the classroom to real-world work. The classes would assist the Christmas Connection in increasing its overall awareness in the community and generating increased donations. As a result, two service-learning projects arose.