He earned his PhD in Marketing from the Georgia State University, Atlanta. Prior to getting a PhD, he obtained a M.S. in Business Economics, and a M.S. in Managerial Science from Georgia State University, a PGDM from ITM Business School, Navi Mumbai, India, and a B.S. in Physics from the University of Delhi. Dr. Sharma is interested in studying the impact of firm and customer level strategies on firms’ performance. His substantive areas of interest include New Product Management, Marketing-Mix Decisions, M&A, Customer Management, and International Business. His research has been published in top-tier journals including Marketing Science, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing, and Harvard Business Review. He worked in CPG and Financial and Banking Industries prior to joining PhD.