Erin teaches both traditional as well as online classes, and enjoys experimenting with new pedagogical approaches. Erin holds a BS in Chemical Engineering from the University of Michigan, an MS in Biomedical Engineering from the University of Minnesota, and a PhD in Marketing from Michigan State University. She spent about 4 years working in the pharmaceutical industry as a chemical engineer. Her main research interests include international marketing, retailing, new product development, innovation, and marketing strategy. Her research has been published in the Journal of Product Innovation Management, Journal of the Academy of Marketing Science, International Business Review, Journal of Business Ethics, and the Journal of Business Research, among others.