The fields of teaching and research are marketing, human resource development, and management of innovation. He is heading the Master program in Industrial management in German language (Geschäfts- und Industrieverwaltung). Besides, he is part of a team that is responsible for the design of the Industrial Engineering and Management degree programs in German language at the University Politehnica Bucharest. He supervised more than 120 IME master theses and is author/coauthor of about 30 publications in international journals and conferences.