She received her Ph.D. from the University of Kansas. Her research focuses on cognitive issues in strategic decision making and management information systems. She has published or has papers forthcoming in journals such as Strategic Management Journal, Journal of International Business Studies, Organization Science, and MIS Quarterly. Reetika Gupta is an assistant professor of Marketing at Lehigh University. She received her Ph.D. from Baruch College, City University of New York. Her research interests include consumer behavior in interactive consumption environments and consumer learning of new products.