Dr. Tran earned her Ph.D. in Marketing from the University of North Texas. To date, her research has been published in Business Horizons, Journal of Advertising Research, Management Research Review, and Psychology & Marketing. Dr. Tran has also presented at the American Marketing Association Winter Educators’ Conference, Academy of Marketing Science, European Institute of Retailing and Services Studies Conference (EIRASS), and Society for Marketing Advances. Her paper titled “The Impact of Microblog Postings and Emails on E-servicescape, Trust, Retail Patronage, and E-WOM” was awarded Most Innovative Research Paper from Elsevier 19th EIRASS Conference in Vienna, Austria.