He graduated with his dental degree from USC School of Dentistry in 1976. He practices in Beverly Hills, California, with a heavy emphasis on Dento-Facial Aesthetics and Comprehensive Periodontal-Implant Rehabilitation. For decades, he has applied dento-facial aesthetics as both a dentist and a professional sculptor. He prides himself on merging both artistic inspiration and scientific discipline to create long-lasting, beautiful smiles that look completely natural and not "over done." Committed to precision, he uses the Dental Operating Microscope, the latest in microscopic surgical technologies. This state-of-the art device is uncommon, used only among the most advanced dental practices. Dr. Rifkin also formulated "The Rifkin Method," a system of aesthetic predictability and a series of steps that delivers unparalleled results.