At Oxagile, she creates research-based articles in which martech is interweaved with other verticals and software solutions including but not limited to media and entertainment, online video, big data, business analysis, eLearning, fintech, and adtech. Yana spends much time exploring the untapped potential of technology and the benefits it can bring to businesses of every stripe. She contributes not only to Oxagile’s blog, but also to a number of popular websites, such as ITProPortal, Business2Community, UX Matters, News Medical, The Innovation Enterprise, and Datafloq, to name a few.