Her research on marketing has included digital marketing, social media marketing, social media management, multichannel retailing, sponsorship, brand management in b2b, brand management in b2c, business model innovation. Her works have appeared in journals such as International Journal of Innovation Management, Industrial Marketing Management, Journal of Business Ethics, and IMP Journal. She has developed and taught several innovative courses related to Marketing Management, Digital Marketing and Management Consulting to graduate, undergraduate and master-level students.