Dr. Varsha has Authored 100 Publications in International, national and Trade Journals, Book chapters and Case Study Collections, including the Journal of Product and Brand Management, the Journal of Marketing Communication, Healthy Marketing Quarterly, the International Journal of Mobile Marketing, the Journal of Consumer Marketing, Young Consumers, the Asia-Pacific Journal of Business Administration, Middle East Media Educator, Marketing Insights and Marketing News, marketing management text book 15 / e [ Philip Kotler, Father of marketing and this text book is bible for marketing management, case contributor, by Invitation] Ivey case collections and the Emerald Emerging Markets Case Studies Collection. She has also won gold medals in the categories of not only, “Outstanding Management Researcher Award – 2016”, “Young…