After starting a skateboard company, working for fashion stylists, and writing about music, all before the age of 25, Ruvan became attracted to the storytelling qualities of analog photography. In February 2012 he curated an exhibition for the Swedish Consulate of New York and in March exhibited his music photographs at SXSW in Austin, Texas. Shortly after, he embarked on a tour doing a series of exhibits in Stockholm, Oslo, Copenhagen, and London. His foot is snugly rooted in pop culture with his film stills appearing in the LCD Soundsystem documentary, "Shut Up And Play The Hits." A character on "Gossip Girl" was based on his work and 10 of his fine art prints permanently decorate its set. His prints are collected by many, most notably the artist Ed Ruscha, and his clients include "The New Yorker," "British Vogue," Jill Stuart, and Paul Smith.