Dr. Gardner's research interests involve viewing marketing opportunities through a consumer psychology lens, with a focus on the influence of effect on consumer behavior and the role of marketing in socially positive behavior change. She is particularly interested in consumer response to energy-efficient technologies and socially beneficial products. Her work has appeared in Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, Psychology and Marketing, Journal of Business Research, Journal of Consumer Psychology, Marketing Letters, Journal of Small Business Management, Journal of Advertising and other journals.