He served as the AIB-SE 2013 Conference Program Chair, the 2014 AIB-SE Conference Chair, and is currently serving as Chair of AIB-SE. Dr. Magnusson’s research is focused on issues related to international marketing strategy, including export marketing and localization vs. standardization. Another stream of research is focused on issues related to country of origin and global branding. His research has been published in the Journal of International Business Studies, Journal of International Marketing, Journal of the Academy of Marketing Science, Organizational Behavior and Human Development Processes, and International Marketing Review, among others. He also serves on the editorial review board of the Journal of International Marketing and International Marketing Review.