Following her undergraduate degree in psychology, Julianne joined the advertising world working her way up from reception to Brand leader while reading for postgraduate qualifications in Psychotherapy and Supervision. Today Julianne occupies the role of Chairperson using her energy and vision to set the culture at TBWA\ANG. Ms Grima has dedicated her career as a Psychotherapist to understanding the nature of human behavior and above all supporting people from all walks of life to regain the inner strength they may have lost along their journey. It is with great enthusiasm that she turns the insights acquired over a span of nearing two decades towards the understanding of consumer behavior and translating those insights into great advertising.