It was a little over three years ago when Candela first saw a television commercial that would cause him to make an important decision about how he would grow his accounting practice. What caught his attention about the TV ad was the fact that it was not directed toward him but instead toward business owners who were unhappy with their accountant and were looking to make a change. It was also the very first time Candela would hear of GoodAccountants.com, the company behind the television commercial.