He is also a popular face of big brand advertisements like Sony Ericsson, Skoda, Activia, Airtel, Dairy Milk, Eva Deodorant, Only Vimal Reid & Taylor (with Amitabh Bachchan), Kawasaki Bajaj etc. He has done many fashion shows like Lakme Fashion Week, shows for Provogue, Spykar, Giodarno and so on. At the age of 22, he was the runner up of Mr. India 2005. He got famous for his role of Virat Singh Vadhera in a show Ek Hazaron Mein Meri Behna Hai opposite Nia Sharma, which aired on Star Plus. He was listed at 9th position on the Eastern Eye newspaper’s renowned list of the 50 Sexiest Asian Men In The World.