On the one hand, by design, he recalls the grand auteur tradition that stretches all the way to Masters like Irving Penn and Steven Meisel. Contrary to this historically orientated mindset he insists on retaining the freshness of his digital native roots by embracing the spontaneous power of online iconography. Stratis Kas achieves iconic value that is relevant for today by being unafraid to immortalize cracks in perfection, celebrate wrongness and welcome mistakes.