He received a B.A. in Mathematics from Hamilton College in New York, an M.B.A. in Marketing from the American College of Thessaloniki in Greece, and a Ph.D. in Marketing from the University of Texas at San Antonio. His area of expertise is consumer behavior, specifically related to family spending decisions, personal financial decisions, and consumer goal pursuit. His research has been published in the Journal of Consumer Psychology and appeared in media such as Newsweek, Yahoo!, and many more, including international media in Australia, England, India, Ireland, New Zealand, and South Africa.