He holds a PhD from the Royal Institute of Technology (KTH) in Stockholm and since 2011 acting as the director of the five-year Master of Science study program in Interaction Technology and Design at Ume� University. His research and teaching interests include not only media technology, interaction technology, interaction design and students' learning, but also value creation, concurrent sourcing, marketing issues and technological changes connected to the media and the media industry. He has been published in e.g. Journal of Strategic Marketing, Journal of Media Business Studies and Industrial Marketing Management and has presented at numerous international conferences within different areas including best paper awards at Anzmac and CHI.