He studies youth subcultures, digital media, and identity and has published research in those areas in Symbolic Interaction, Journal of Contemporary Ethnography, Deviant Behavior, and elsewhere. He has edited two books on gaming, Gaming as Culture: Essays in Social Reality, Identity and Experience in Fantasy Games (McFarland 2006) and The Players' Realm: Studies on the Culture of Video Games and Gaming (McFarland 2007), as well as a book on identity and authenticity, Authenticity in Self, Culture and Society (Ashgate 2009). He is currently writing a book on subcultural studies for Polity Press.