He worked at the Graduate School of Information, Yonsei University as a research professor from 2011–2013. He worked with KAIST Business School as a post-doctoral fellow from 2010–2011. He has a Ph.D. from the Catholic University of Korea (2010). His research areas include investigating the effects of personalized intelligent agents in e-commerce and social commerce, adoption of information technology, and data analytics of social network and collective intelligence. He has published papers in the International Journal of Electronic Commerce, Technological Forecasting and Social Change, Cyberpsychology Behavior and Social Networking, and other journals.