Alan is also the managing partner for Duesterhaus LLC, a marketing and management consulting firm based in Spartanburg, South Carolina. His research focuses on branding and brand management. Consulting and presentation engagements have included numerous colleges and universities, BMW North America, and many startup companies and nonprofits. Dr. Duesterhaus holds a bachelor’s in history from George Mason University, a master’s in counseling psychology from James Madison University, a doctorate in higher education administration from Vanderbilt University, and a postdoc in marketing and management from the University of Florida.