Dr. Mohan joined VCU in 2013. He is a member of the American Marketing Association, Academy of Marketing Science and the Product Development and Management Association. Dr. Mohan is an AMA Sheth Foundation Doctoral Consortium Fellow (2009) and the 2012 recipient of the Phillips Dissertation Fellowship Award from Oklahoma State University. In addition, he is a former recipient of the Outstanding Graduate Teaching Associate Award for Marketing from Oklahoma State University. His research has been published in journals such as the Journal of Business Research, European Journal of Marketing, Journal of Product and Brand Management, and Journal of Services Marketing. Please visit his personal website for further details.