His feature debut, Beauty Day, premiered at the Museum of Modern Art in New York City as part of their Canadian Front programming series. The film was also an official selection at the Hot Docs international film festival and was nominated in the ‘Best Documentary’ category of the 2012 Genie Awards. Previously, Jay worked for video game developer Silicon Knights, where he directed the short film ‘The Goblin Man of Norway’, a viral marketing film for the XBox 360 game ‘Too Human’. Jay is the editor and founder of The Documentary Blog and is the co-host of the Film Junk Podcast. He is currently working on his next feature length documentary, ‘How to Build a Time Machine’. Following