He was recently appointed national media spokesperson for the American Dietetic Association, which identifies him as one of the United Statesâ€™ leading weight loss and nutrition experts. Villacorta is the owner of San Francisco-based private practice MV Nutrition, the recipient of two consecutive â€œBest Bay Area Dietitianâ€ awards (2009 and 2010) from the San Francisco Chronicle and Citysearch, and the creator of the Eating Freeâ„¢ weight management program. Villacorta also developed MV Professional Nutrition (a software suite designed to assist RDs with their own private practices) and created www.eatingfree.com (an international, Internet-based weight loss and weight management program).