Shilpa holds a PhD from Nottingham University Business School, University of Nottingham, UK. She was the recipient of prestigious Nottingham University Business School fully funded scholarship for her PhD. Dr. Shilpa has more than 20 years of teaching and research experience. Throughout her teaching career, she has had the opportunity to teach a diverse group of students from different cultural and national backgrounds. Dr. Shilpa’s research interests are in the areas of customer value, value co-creation, resource integration and consumer behaviour. More recently her research is in the area of Sustainable Lifestyle and Consumer Behaviour. Her work has been published in many international peer reviewed conferences and journals.