Previously, she was an assistant professor at the University of Georgia. Her research interests include affect (mood and emotions), art and aesthetics, hedonics and luxury branding, and intertemporal issues in choice and consumption. Patrick received her Ph.D. from the Marshall School of Business at USC. In early 2009, she was recognized along with new Bauer faculty member Rex Du as a MSI Young Scholar, and her research on luxury branding was the focus of an article in TIME magazine.