She started working in the broadcasting technology sector, as Editor of online publication Advanced-television.com and continued with the audiovisual industry. Geny was Assistant Editor at the UK’s leading trade publication, AV Magazine for five years. As a freelance journalist she's worked within the audio visual industry writing for: Lighting and Sound International; InAVate and Rave Europe in the UK; RedUser magazine in Argentina, Risk UK, KNX Today, Promotion Magazine and Connessioni in Italy.