He started his career as a news reporter at Al-Etejah English TV in 2012, writing about regional and international developments for newscast and working as Beirut correspondent for two years. In 2014, Ahmed moved to work as Content Team Leader/Chief Editor at Carma, a Dubai-based media monitoring and analysis company, where he led a team of more than 40 writers and reporters to deliver bespoke reports to high profile companies and government institutions in the UAE and the Gulf region.