His research interests focus on consumer behavior and advertising effectiveness, and he is particularly interested in the heuristics consumers employ to cope with complex information. Scott teaches MBA and undergraduate courses in Consumer Behaviour and Branding. His research has been published in Journal of Consumer Research, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Psychological Bulletin, Journal of Experimental Psychology: Human Perception and Performance, and Journal of Experimental Social Psychology. Prior to Rotman, Scott has taught at the University of Chicago, the University of Iowa, and Carnegie Mellon University.