Her primary areas of research and teaching interests include data mining, information visualization, social network analysis, and online user behavior. In particular, she is interested in studying the value of virtual platforms, social media, and networked environments, and the role they play in shaping user behavior. She has published on the topics of information visualization, social media, and online user behavior in journals such as Journal of Information Technology Management, Library Management, Information Systems Research, and Decision Support Systems. She holds a BS and MS in computer science and information engineering from National Taiwan University and a PhD in information systems from the University of Texas at Austin, McCombs School of Business.