Her research focuses on how U.S. federal tobacco regulation influences consumer behavior, specifically concerning e-cigarettes and tobacco products labeled as “natural,” “organic,” or “additive-free.” Dr. Pearson has authored over 50 scientific articles on tobacco control topics, and published in high-impact journals such as the New England Journal of Medicine, Tobacco Control, and Nicotine & Tobacco Research. Dr. Pearson began her career in tobacco control as a Tobacco Education Coordinator for the American Lung Association of Nevada in 2004.