His work focuses on popular culture, particularly in terms of identity representation and negotiation in superhero comics, video games, and sports. His work on these subjects has been published in the Journal of Entertainment and Media Studies and the Southwest Mass Communication Journal, as well as in edited volumes like Parasocial Politics, Re/Framing Identifications, The 100 Greatest Video Games, and From Jack Johnson to LeBron James: Sports, Media, and the Color Line.