The tough, somewhat unconventional workouts were a big hit with the officers and word quickly spread. As the founder and CEO of the multimillion dollar CrossFit brand Mr. Glassman oversees a decentralized fitness empire with ‘boxes’ spread all over the world. He has a cadre of lawyers ready to defend his brand against any interlopers, but no longer trains with CrossFit himself. The reason for this curious fact is unclear and has not gone unnoticed by some of his followers, who have discussed it on social media. Although, it doesn’t appear to have dampened their enthusiasm to continue to CrossFit.