She completed her Ph.D. degree in Strategy from the Rotman School of Management, University of Toronto in 2014. Florenta’s main areas of interest are the economics of innovation, scientific productivity, and entrepreneurship. Her research explores the drivers and consequences of technological innovation and entrepreneurship primarily related to the organization of knowledge creation with a focus on collaboration. Prior to her Ph.D., Florenta was a technical consultant and project manager for various data-driven large-scale business decision-making projects in a variety of industries such as market-research, publishing, automotive and health-care.