His main research interests include revenue generation in intercollegiate athletics and sport ticket sales. His work and expertise has been referenced in ESPN.com, the SportsBusiness Journal, and The Chronicle of Higher Education, and Dr. Popp's research has been published in a variety of academic journals such as Sport Marketing Quarterly and the Sport Management Review. Prior to teaching, he worked in media relations and event management for NCAA Division II (Bellarmine) and NAIA (Viterbo) athletic departments, as well as with the Cairns Taipans in Australia’s National Basketball League.