This is a position he has held since 2010. While he has taught many of the courses offered; his concentration has focused on marketing research, marketing strategy, and digital marketing. He also teaches survey design in the Doctorate of Management program. In addition to teaching, Eric has a number of research interests including digital marketing, cross-cultural marketing, marketing pedagogy and branding. He has presented his research at a number of prestigious conferences including the American Marketing Association, Cross Cultural Research Conference and Academy of International Business. In addition, he has presented in Hawaii, Las Vegas, San Diego and Milan, Italy.