Emotion is the easiest way to draw readers in. It is an easy way to get people interested in the story. It give more meaning to the stories, and most importantly, it gives people a way that they can relate with the other people. Relation is a very important as to why people read things, and are interested because they could put themselves in the subjects’ shoes. Ball does this in a flawless way. He draws readers in, he uses emotion, and most importantly he writes about and photographs what is important, and what needs to be heard from people in the community or even the world.