He was awarded a PhD in Media Management and an M.A in Entrepreneurship with a specialty in New Venture Creation. Focused on media entrepreneurship as his main area of interest, Datis passed his postdoctoral at Aalborg University with a project of "User Innovation in Public Service Media" and studied how Danish media may foster media entrepreneurship by commissioning user innovations. He has been author of numerous articles in English and Persian and has served in editorial roles in several academic journals. In addition, he is the head of the special interest group of “Emerging Media Markets” in the European Media Management Association. He periodically lectures in the Center for Communication, Media and Information Technologies in Aalborg University, Denmark, Stuttgart Media University and Berlin University of Digital Sciences in Germany.