Her research examines how digital technologies influence the way people perceive, process, and evaluate branded messages. Also, her research investigates the effect of discrete emotions (e.g., sadness, fear, awe, relief) on persuasion. She has published articles in various journals, including Journal of Business Research,Computers in Human Behavior, Journal of Current issues and Research in Advertising, and Behaviour & Information Technology. She is an active member of the American Academy of Advertising.