Prior to joining the Carlson School, he was a member of the marketing department at Ohio State University. His industry experience includes working for Oscar Mayer, NCR Corporation, Business Incentives, and Grant Thorton International. He has published a number of articles and research monographs on topics related to marketing research, consumer behavior, and business planning. Hansen has a BS in agricultural sciences and business, and MBA in marketing and quantitative methods and a PhD in marketing, statistics and quantitative methods from the University of Wisconsin.