During this time she gained an extensive understanding of the Construction Industry and now uses this knowledge in her role at SPECIFIC. Joanna joined SPECIFIC in October 2014, with the main focus of her activities being to assist the team in driving forward technologies from research stages through to commercialisation, via building demonstrator projects. To achieve this, her role includes establishing and developing relationships with contractors, architects, consultants, industry and academic partners, funding bodies, etc. and determining the most appropriate routes to market for the different technologies.