He is a cultural sociologist (Ph.D. 2009, Northwestern University) who studies the role of objects and media in everyday life. He investigates how objects objects shape belief and behavior by tracing the unanticipated pathways that objects travel. His interests in gender and sexuality appear in his work on HIV/AIDS campaigns in Ghana, published in the American Journal of Sociology (2010), Social Psychology Quarterly (2008) and his book Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns (University of Chicago Press 2016). Other work has addressed the relationship between gender and cultural practices of reading and internet use, published in the Annual Review of Sociology (2005) and Information Technology and International Development (2007). Broadly, his interests in gender studies include the study of sexuality, masculinities, queer theory, gender and culture/media, and health.