He is also a research fellow of the Center for Information and Communication Studies and associate director of Media and Public Opinion Research Centre (FMORC) of Fudan University. His research focuses on new media, public opinion and media effects. His current research projects include social differentiation, media use, opinion expression and political participation in China, media use and identity of new migrants in Shanghai, new media and journalism, and comparative foreign TV news around the world, among others. His works have appeared in Asian Journal of Communication,Chinese Journal of Communication, Communication & Society, and various major journals in the field of communication in China.