Traditionally, he has done research in the areas of individual and organizational decision-making. Recently, he has been researching what makes ideas succeed in the social marketplace of ideas, and how people can craft ideas that are more likely to succeed. His research has appeared in the Journal of Organizational Behavior, Quarterly Journal of Economics, Cognitive Psychology, Organizational Behavior and Human Decision Processes, Journal of Consumer Behavior, Strategic Management Journal, and the Journal of Risk and Uncertainty. Heath has taught courses on organizational behavior, negotiation, power and politics in organizations, strategy, and international strategy. Prior to joining Stanford, Heath taught at the University of Chicago Graduate School of Business and the Fuqua School of Business at Duke University. He can be reached at chip.heath@stanford.edu.