As a media historian, she focuses on cultural semiotics in Canadian multicultural cinema, the audio-visual media of Québec, Central and Eastern European media and cinema, inter-war German cinema, and on the legacies of Jean-Luc Godard. Her interdisciplinary theoretical grid includes theories of gender and genre; new media narrative theory; the philosophy of Ludwig Wittgenstein; philosophical and analytical-psychological (neo-Jungian) approaches; theories of propaganda, persuasion and globalization, as well as phenomenology of horror and mysticism. She is an internationally recognized expert consultant in academic competitions, has sat as a jury member at more than twenty international film festivals, and has curated twelve international film retrospectives across Canada and abroad.