As a blogger, he’s built a niche ecotourism/conservation site, Green Global Travel, into one of the top travel blogs in the world by combining inspiring storytelling, sound SEO, and innovative approaches to social media. He’s become increasingly in-demand as a speaker, covering topics ranging from branding and social media marketing to responsible travel and how DMOs can work with bloggers. He’s also made a name for himself as a branding/content strategy consultant, advising companies such as International Expeditions and Zegrahm Expeditions.