She has taught MBA classes at the China Europe International Business School (CEIBS), Helsinki School of Economics and Business Administration, and the University of California, Berkeley. She is also a co-author of the leading textbooks, Marketing Management: An Asian Perspective and Principles of Marketing: A Global Perspective. As an active researcher, she has published and reviewed for journals including the Journal of Advertising, the Journal of Marketing, the Journal of International Business Studies, Marketing Letters, Long Range Planning and the Journal of Pragmatics. Her teaching and research interests are in advertising and consumer behaviour, especially pertaining to Asia. As a consultant and trainer, Professor Ang has worked with organisations such as Caterpillar, Glaxo Wellcome, Johnson & Johnson Medical, Nokia and Wipro.