Prior to that, she worked in the arts for over twenty years leading organisations such as Cambridge Drama Centre, the Arts Marketing Association and Arts Professional. As a co-director of the consultancy Henderson Aplin Partnership she worked with the four UK arts councils, most of the UK's regional audience development agencies and a range of arts organisations of all scales. She first worked with the New Writing Partnership (as WCN was then) in 2005, and continued to work with the organisation on strategic development and human resources before joining the board in 2012. Pam enjoys alpine walking (not easy in the Fens), and playing the melodeon.