She holds a BBA in Business Management from the University of Massachusetts at Amherst, and an MA in Arts Administration and a PhD in Marketing from the University of Wisconsin-Madison. Prior to entering academia, Jennifer’s professional work has been in the areas of nonprofit and arts marketing, including positions in marketing and development for the Madison Boychoir, the Elvejhem Museum of Art, Williams College Department of Theatre, and the Contemporary American Theater Festival. She has consulted with nonprofit arts organizations on audience research, fundraising, and pricing strategies.