Prior to joining the Moore School, he was an Assistant Professor at the Lubar School of Business, University of Wisconsin-Milwaukee. Professor Li’s primary research interests cover multinational strategy, user demand side perspective, and international entrepreneurship, with particular focus on emerging economies. His work has been published or is forthcoming in: Academy of Management Review, Asia Pacific Journal of Management, Decision Sciences, Journal of International Management, Journal of International Business Studies, Journal of Management, Organization Science, and Strategic Management Journal, etc. He is a member of the Academy of International Business, Academy of Management, and Strategic Management Society.