Launched in 2014, each of Ashley's patterns begins with inspiration from fresh flowers. She forages, visits her floral market and partners with floral farmers to hand-select an array of blooms before studying and arranging them in her signature, wildly organic style. She captures their beauty from multiple angles over the course of several days before selecting and editing her favorite shots. As inspirations strike, she transforms the final image into patterns, prints and limited-edition products.