He has been involved in the teaching, coaching and research of children's health, physical activity and sport for over 20 years. Craig publishes regulary a vareity of peer-reviewed scientific journals, magazines and newspapers. He established and was the first convenor of the special interest group Paediatric Exercises Science for the British Association of Sport and Exercise Sciences (BASES). Research study outcomes have been disseminatred to such organisations as the British Cycling Federation (BCF), British Gymnastics Association (BGA), the England and Wales Cricket Board (ECB) and several Premier League Football Clubs.