Corrigan, Jr. Endowed Research Professor at the Cox School of Business, Southern Methodist University. His primary areas of research are the modeling of consumer decision making, pricing, sales promotions and econometric methods. His articles have appeared in Journal of the American Statistical Association, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business and Economic Statistics, Journal of Marketing Research, Marketing Science, Marketing Letters, Journal of Retailing and other leading academic journals. He has won the William R. Davidson Award for the best paper in Journal of Retailing, and was a finalist for the Paul Green award in 2010 and 2012 in the Journal of Marketing Research. Over the past 15 years, Professor Briesch has also consulted for many regional, national and multinational firms.