She holds a Ph.D. in International Business and Marketing with a focus on Social Media Marketing. Samii is also an adjunct instructor at Harvard Extension School and Harvard Summer School and previously was an Assistant Professor of Digital Marketing managing the Master of Digital Marketing and Analytics program at Aurora University. Her research focuses on global social media marketing, investigating the link between brand image and social media from a global context. With over 10 years of working in the field of social media, Dr. Samii educates small and medium sized enterprises on aligning their social media goals with their current business objective in her consulting firm, ReallyLeila, LLC.