She teaches and writes in the areas of trademarks and unfair competition, entertainment law, contracts, and law and literature. Her scholarship focuses on trademark use, distinctiveness, and defenses, particularly on social media. Her current projects include Tagmarks, forthcoming in California Law Review; “Athlete Trademarks,” forthcoming in The Oxford Handbook of American Sports Law; and Trademark Failure to Function, a work in progress on the Lanham Act’s “use as a mark” requirement and its relationship to trademark distinctiveness.