She has in-depth knowledge of baby products and has written numerous product tests and reviews. She lives in North London, with her husband and son. Caroline Cosgrove established Baby Concierge, the nursery advisory service, in 2002. Since then she has advised parents-to-be from all walks of life on every aspect of baby shopping. Unlike a conventional shop, Baby Concierge is wholly independent, advising clients solely according to their needs, and with no affiliation to specific manufacturers or products.She has two children and also lives in North London.