His area of expertise is the use of digital marketing channels in an international context. This work is compiled in the collaborative book - Digital and Social Media Marketing: A Results-Driven Approach, which includes contributions from 20 authors from 6 European countries. This book builds on the Passport to Trade 2.0 project, which developed free business culture guides, including Social Media Etiquette, across 31 European countries - http://businessculture.org and a free Massive Open Online Course in the use of Social Media for International Business development.