His research interests focus on the development of profitable marketing strategies. One area of inquiry concerns substantive and methodological questions about the cost and profit implications of market entry strategies (innovation vs. imitation). A second research stream examines manager's acquisition of information for strategic decisions, and the extent to which manager's ability to accurately forecast sales is related to the ultimate performance of new products and product lines. His work has appeared in Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Science, Harvard Business Review, and Financial Times. He is a member of the American Marketing Association and the Institute of Management Science.