Cui serves on the editorial board of Marketing Science, and is an ad hoc reviewer for European Journal of Operations Research, Information Systems Research, Journal of Marketing Research, Journal of Retailing, Management Science, Manufacturing & Service Operations Management, Marketing Science, Production & Operations Management, and Review of Marketing Research. He was selected as one of the Marketing Science Institute 2011 Young Scholars, and received the 3M Non-Tenured Faculty Award in 2007-2010. Cui earned his PhD in Managerial Science and Applied Economics at the Wharton School, University of Pennsylvania.