His primary research interests are in developing data and model driven decision tools in a cross-section of problem domains, guided by the theme of “Better Decisions through Better Models”. Some of his recent work includes Data Mining Models for Marketing Analytics using Bayesian Networks, Multiple Objective Models and Risk Analytics in Supply Chain Design, and the use of Heuristics and Good Enough Models based on Choice Architecture design. His work has been published in journals such asManagement Science, Journal of Multi-Criteria Decision Analysis, and International Journal of Production Research. He has taught courses at the under-graduate, graduate, and doctoral levels, as well as in the executive MBA program at GWU.