One day he was drinking in the wonderful Hillsborough Hotel. There’s a brewery in the cellar, where the phenomenally talented and hugely underrated brewer Stuart Ross pretty much does as he pleases and makes it up as he goes along, continually creating new beers. And every week, the tickers descend. Sheffield competes with Derby for the title of ticker centre of the universe – some of the biggest names in ticking are regulars at the Hillsborough and the nearby Fat Cat and Kelham Island Tavern. As soon as Phil had asked what they were doing and had it explained to him, he had his next project.