He spends about 70% of his time on his art, of which about 1/3 is spent on marketing. Story is on artists as small businesspeople. The Bay Arae has a higher percentage of artists than any city besides NYC and LA, and about half of Bay Area artists are self-employed. Despite the stereotype of the starving artist who waits tables to survive, many artists have learned to view themselves as entrpeneurs and have taken classes in business, Kurt Rogers San Francisco SFC The Chronicle ARTISTS_0030_kr.JPG MANDATORY CREDIT FOR PHOTOG AND SF CHRONICLE/ -MAGS OUT less