Samarah was born in 1965 Zagreb to Bosnian and Sudanese parents. He spent years compiling the project "Srebrenica - genocide at the heart of Europe". He has widely exhibited his works most notably at the Holocaust Museum in Washington DC and United Nations building in New York. He is also renowned for his billboard campaign in Republic of Serbia. The campaign exhibited the images of Srebrenica massacre on large commercial billboards in the cities across Serbia as a method of raising awareness about event that took place during the Srebrenica Genocide.