Prior to InMobi, he was Sr Architect at Yahoo! in Advertiser and Data Platform group. He is a thought leader specialising in designing solutions involving huge amount of data. He architected Paid Search BI stack for Microsoft-Yahoo alliance that uses Hadoop, Hive, GraphDB & HBase. He has deep knowledge and understanding of various usage models involving traditional databases and newer Big Data platforms to provide customer centric and cost effective solutions. He has spent 19 years in the industry. Before joining Yahoo he has worked for companies like Tivo, Alcatel Lucent etc. Some of his recent projects include BI solutions for Paid Search Advertiser Analytics, Partner Analytics and Web Analytics. He speaks at TDWI Bangalore Chapter and is a panel member at The Fifth Elephant.@RohitChatter