The brands he has worked with in advertising include: Coca Cola, Dell, Total, Google, GE, LG, Starbucks, Smirnoff, Tropicana, and Johnnie Walker. In 2015 Samir directed the VR film New Wave with Aron Hjtartarson from Framestore. New Wave is captured in spherical live action video, and is the first VR film to feature dynamically changing, character specific voiceover. He has also made three documentaries: Discordia, Bombay Calling and Nollywood Babylon. He was nominated with co-director Ben Addelman for the "Best World Cinema - Documentary" award during the 2009 Sundance Film Festival for the film Nollywood Babylon. He won the Grand Jury Prize at the Indian Film Festival of Los Angeles for Bombay Calling. In 2010, he won Best Young Director and a Gold Lion at the Cannes Lions International Festival of Creativity. He was also selected for the Saatch & Saatchi New Directors Showcase.