He holds a Ph.D. in marketing from USC and an MBA and B.A. in political science and psychology from the California Polytechnic State University, San Luis Obispo and has previously taught at the University of Maryland, George Washington University, University of California at Riverside, and San Diego State University. His main research interests center on consumer behavior, nonprofit fundraising, “win-win” deals, and autism subtypes. Lars became interested in the autism spectrum after being diagnosed with Asperger’s syndrome in 1996 and has since written extensively on this topic.