He has ten years of experience in the international trade and hospitality industry. He published refereed journal papers in International Journal of Contemporary Hospitality Management, Cornell Hospitality Quarterly, Information Technology & Tourism, and Journal of Foodservice Business Research and presented refereed conference and invited papers. His research is focused on customer experience in different service settings such as hospitals, hotels, restaurants and air travel. Additionally, he worked on studies related to revenue management, lodging sales, pricing, and information systems.