His research centers on multimedia effects, online agenda setting, comparative media systems and research methodology. A recipient of several “top paper” awards, Hai publishes in Media Psychology, Journalism & Mass Communication Quarterly, Journalism Studies, Journalism, Electronic News, Journalism & Mass Communication Educator, Journal of Advertising Research, Sport Marketing Quarterly, International Journal of Communication, International Communication Research Journal, Agenda Setting in a 2.0 World, and Encyclopedia of Journalism.