She thinks the prescription aspect of the program is effective for a number of reasons. One is that people in general inherently trust their health care providers, and they know the value of a prescription to help them to feel better. By using that same familiar format as a tool to access healthy foods, it emphasizes just how important a healthy diet can be. It's also a tangible reminder to eat well week after week. And, additionally, the financial assistance is crucial to taking the motivation and making that health behavior change possible.