A year ago, she founded CARMa (Creating Access to Resources & Markets), (www.carmaconnect.in) with a lofty ambition: to change the karma of entrepreneurs in India. She writes a regular monthly column for the magazine, Entrepreneur. She is a TED speaker. She has just published her book Entrepedia, a step by step guide to becoming an entrepreneur in India. The book has a prelaunch sale of 50,000 copies and is on its way to becoming a best seller.