His artistic practice has special interest in collective initiatives. He has been part of Colectivo Invisible (2007–2010) directing a publication and producing performance festivals. In 2008 he co-founded the residency program Residencia en la Tierra that lasted until 2013. Since 2012 he has been part of laagencia, with whom he also co-curated the XIV Regional Artists Salon, zona centro occidente in Bogotá. Cruz manages Ambiente Familiar a photography studio focused in art and architecture.