She earned her doctorate in Marketing at Witten/Herdecke University in Germany. Her research focuses on understanding the political dynamics of markets and consumption, and how value and legitimacy are created in complex institutional systems. Ela’s research, which has been funded by the European Research Council and the Schulich School of Business Dean’s Research Fund, is published in the top-tier Journal of Consumer Research, and is currently under review at the Journal of Marketing, Marketing Theory, and the Journal of Consumer Research. ELA VERESIU Assistant Professor of Marketing