He’s also the founder of The Velvet Cell publishing house, an independent publisher of limited edition photography books. The Velvet Cell Books was established to give a platform to similar photographers who are passionate about urban photography. It was founded in 2010 and ran for a year as an online magazine before going on to print artists books. To date it was published the work of seven photographers, from all over the world, including New York, Amsterdam, Madrid, Vienna and London.