One of her research foci is to study how people process and use media. In particular, she is interested in message processing and effects, and the dynamic reciprocal influences between media choice/use behavior and media processing over time. Another research focus is to understand contextual influences on decision, cognition, and communication by building new probabilistic and dynamic systems based upon quantum rather than classical probability theory. Her research has been continuously supported by U.S. National Science Foundation and the Air Force Office of Scientific Research.