What makes his store unique is that while the breadth of wares is great-ranging – from home furnishings to infant products and garden equipment – the items are carefully selected and inventively showcased. Vinçon has often been compared to the Terence Conran shop in New York City, which is similar in that the merchandise ranges from inexpensive to high-end goods, a shrewd business strategy that draws people into the store. Amat has fostered a casual environment where shoppers feel free to come in off the street and browse; food is welcome, as are dogs. Yet the store caters to an increasingly sophisticated clientele. Walking into Vinçon is akin to entering a showroom displaying Amat’s personal collection.