Having been in the industry since 1986, his career has included software development, data center management, system integration, consulting and sales solution development. For many years he ran his own company Urban Technology offering storage, supercomputer, UNIX server, network consulting and integration services. An outside the box thinker, he creates unique technology solutions to solve difficult business problems taking advantage of datacenter convergence to reduce cost while pushing the envelope taking resiliency and availability to the next level. He has a passion to engineer every solution making storage, compute and networking are sized appropriately. He removes complexity keeping capital expenses (CapEx) and operating expenses (OpEx) in line. Urban lives on a hobby farm outside of Minneapolis. He sings. plays guitar, rides horses, blogs, is involved with non-profit causes and travels around the globe.