His research examines processes of industry transformation and implications for firms and socio-technical trajectories. Jeroen is interested in the question: How do alternative technologies and ideas successfully penetrate in the marketplace or society at large, rather than falter? A challenge to the status quo often fails or, takes an unanticipated path, even when deemed potentially efficacious and economically feasible. Moreover, organizations' success is ambivalently linked to that of the alternatives they support. In order to address these observations, Jeroen's research focuses on how social processes and evolution of the built environment jointly condition the formation of self-sustaining markets. His research produces novel insights related to coordination and commitment across organizations and industries.