She holds an MFA in Electronic Media (2003) and a Ph.D. in Advertising from the University of Florida (2013). Her current research is on science communication with a focus on hydraulic fracturing. Her interdisciplinary and industry background led her to publish research on creativity, storytelling, and qualitative methods. She recently published and presented on using video as data in qualitative research, which reflects her extensive experience with the medium and methodology. Rich Haut - Houston Advance Research Center (HARC)