Craig Wall Sr. College of Business Administration at Coastal Carolina University. His research interests include online consumer behavior and the economic value of social media information. His research has been published in academic journals including the Journal of Electronic Commerce Research, Information Systems Management, and The Journal of Computer Information Systems. Dr. Church has also authored and presented work for national and international conferences including the Americas Conference on Information Systems (AMCIS), the International Conference on Information Systems (ICIS) and the Conference on Information Systems and Technology (CIST). His current teaching interests include the Management of Information Systems and Information Systems Project Management.