Dr. Manchiraju is also a faculty affiliate of Florida State University’s Family Institute. Broadly speaking, his research and teaching interests are related to marketing and psychology. Prior to joining Florida State University, Dr. Manchiraju has taught at various universities at different levels (e.g., lecturer, graduate instructor), which include Iowa State University, Indiana University-Bloomington, and Philadelphia University. He has published several book chapters, conference proceedings, and research journal articles. He volunteers for various professional organizations on a regular basis.