Holding a Masters degree in Journalism, she has written for several newspapers and online publications, as well as working for the Italian Institute of Culture of Lisbon and as a freelance SEO copywriter. In 2010 Alessandra moved to the UK and became a full-time member of the Packaging Europe team. She writes extensively about packaging design and packaging machinery and, as a speaker of Italian, Spanish and Portuguese, has a particular interest in the southern European packaging industry.