His Milan-based practice works across the fields of architecture, design and communication. Its aim is to reveal unexpected narrative features of spaces on different scales and applications. From in-store identity for mass retailing brand Ipercoop to Growing By Numbers (Milano) and The Irrational City (Venice), both part of an ongoing series of urban-scale light installations that draw attention to the transient or permanent features characterizing the identity of a city. The practice has been taking part in several exhibitions – 13th Biennale d’Architettura in Venice is the last one - and being included in four editions of ADI Design Index – the best of Italian design yearbook. Paolo Cesaretti is lecturer at Domus Academy and SPD Scuola Politecnica di Design and visiting professor at Politecnico di Milano, IULM Milano, RWU Rhode Island, TU Tehran University.