She specializes in consumer psychology and behavior. Her research focuses on time perception, affect (mood and emotions), well-being and prosocial behaviors. She can address topics such as what campaigns, such as the Pink Ribbon campaign, are doing well and how they can better use consumer psychology and the public’s knowledge of consumer behavior to increase the effectiveness of their efforts. She can provide insights into the minds of consumers and how they might view or respond to these campaigns. Among the topics she can address is why consumers may be less likely to donate to breast cancer research or support initiatives and the lessons that can be learned from the ALS Ice Bucket Challenge. Reach her at mrrudd@bauer.uh.edu