Following the Vancouver 2010 Olympic Winter Games, James was selected as one of four international advisers working with the United Nations Environment Programme on the environmental strategy for the 2014 Winter Olympic Games in Sochi, Russia. James also is the founder of NatureBank Asset Management. James has worked as an advisor and contributor to the World Economic Forum, the UK National Audit Office, Oxford Analytica, Cisco, ISIS Innovation (Oxford), Environment Canada and the Canadian Environmental Assessment Agency. James received his PhD from the University of East Anglia. In 2010, he was recognized as a Top 40 Under 40 by Business in Vancouver and was a Pacific finalist in the Ernst and Young Entrepreneur of the Year® Awards.