Here he is both the director of the Research Centre on social responsability and communication and the president of the post-graduate course in Corporate Communication. Above all, his research is involved in social transformations, theory of sociology and cultural and communicative processes. He published “Not only soft” (Milan, 2004), “Society traces” (Milan, 2005), “Interculturalism” (Milan, 2005),”Communic-a-ctions” (Milan,2006”, “In the plural” (Milan, 2009) among his other books.