She is the Director of the Centre for Asian Business and Economics (CABE) in the University of Melbourne. Her research work has been nominated and awarded at international conferences including the Academy of Management (AOM), Academy of International Business (AIB), Strategic Management Society (SMS), among others. She has also been awarded Deans' Prize for Exceptional Distinction in Research and several Deans’ Certificates for Research Excellence and for Teaching Excellence at the University of Melbourne. In addition, Helen was appointed as an Honorary Research Fellow at Monash University, where she obtained her PhD in international business.