At the early age of 11, Eddie starting making films on his MacBook iSight camera and uploading them to YouTube. After meeting his idols Shane Dawson, iJustine, Michael "Totally Sketch" Gallagher, and Joe Nation at the age of 14, Eddie started pursuing web based content creation and bringing his unique ideas to life. By age 17, Eddie had self-produced and directed his first professional music video in Hollywood, California. Although he has faced harsh bullying throughout his life, Eddie decided to turn hate into inspiration and be the voice for others who feel out of place. His work centers around themes of self-empowerment, self-love, and being one's self.