Prior to joining ICS, Yoshi was a Lecturer and Research Assistant at Pennsylvania State University (University Park, PA). He also worked as a Research Associate at the Mind of Market Laboratory and the Division of Research, both at Harvard Business School (Boston, MA). His business experience includes marketing research and strategic consulting work with Olson Zaltman Associates, the inventor of the patented research method ZMET (Zaltman Metaphor Elicitation Technique).