Dr. Persuit teaches courses in integrated marketing communication, public relations, advertising and communication ethics. Her research interests are the rhetoric and philosophy of integrated marketing communication and communication ethics. Before returning to Duquesne University for her Ph.D., Dr. Persuit worked in integrated marketing communication in the consulting engineering field and was a marketing communications manager for a Fortune 500 manufacturing company. She is co-advisor, with Dr. Bill Bolduc, of Pier601 Creative, the COM Studies Department's student-run IMC firm. She also plans the biennial IMC Conference at UNCW.