While serving as a professor at Xavier University (2008-2009) Woodbury University (2009- present), Dr. Way’s research has examined the challenges and benefits of portfolio design as an assessment tool in adult learning environments as well as explored Persona as a personal marketing tool used to market an individual’s desired self. In addition to teaching undergraduate and MBA level business courses, Dr. Way serves on various university committees, including but not limited to, the Academic Appeals committee and University Academic Advising committee. She is a member of the American Marketing Association, Academy of Marketing Science, The Public Relations Society of America, Alpha Kappa Alpha Sorority, and the Ph.D. Project.