His range of clients includes names such as Urban Decay Cosmetics, Free People, Atlantic Records, Universal Music Group, Calvin Klein, Diesel, Playboy, For Love & Lemons, The 2 Bandits, Novella Royale, Cleobella, Slow & Low Whiskey, American Born Moonshine, Vanessa Mooney, among others. Whether fashion, beauty or editorial work, his kind of voyeuristic but yet mysterious and timeless photographs seem to tell stories. Asher’s aim is to show the sex appeal of strong and confident women.