Bauer College of Business, University of Houston. He has a Ph.D. (University of Southern California), Master of Management (Indian Institute of Technology-Bombay) and B.E (Hons) in Electrical and Electronics Engineering (BITS-Pilani, India). His research involves using dynamic models and statistical (machine) learning techniques to study the impact of online media on firms and consumers. His recent studies focuses on examining the financial impact of User Generated Content (UGC) on the firm performance, assessing product quality from the textual content in UGC and influence of advertising on UGC. He has been teaching Internet marketing courses at University of Houston and University of Southern California.