He has a blend of industry as well as academic experience. He has industry experience of 6 years and have worked at the level of Area Manager in his last assignment with the industry. He has 8 plus years of academic experience. He has been working with Shri Chimanbhai Patel institute of management and Research since 2014. His Research interests include consumer behavior, green marketing, stress management and consumer marketing. He is actively involved in teaching and research. He has published/presented and participated in various international and national conferences and seminars.