Course Coordinator. A sociolinguist, he currently focuses on attitudes and ideologies around linguistic variation, folk linguistics and perceptual dialectology. His research focuses on teenagers' perceptions of linguistic variation in contemporary spoken Irish and on the standardisation of Modern Irish. He is particularly interested in the changing relationship between self and society in the late modern age and in the impact such changes have on language variation and change in a minoritised language context. Within this paradigm, he has investigated the role of subjective, social-psychological factors in language variation and change in Irish.