His research focuses on the latest developments of Journalism and Public Relations, especially concerning new technologies, and new media’s effect on the profession, a field he has studies for almost 20 years. He has presented, published and written extensively on how readers react to content published online, and on how media professionals adopt and use new trends and technologies. Before joining academia full-time, Danny worked in newspapers, including the Miami Herald, where he received national accolades for his work. He received his Ph.D. and Master's from the University of Miami, in Florida, and Bachelor's and Technical Degree in Data Processing from institutions in Brazil, where he was born and raised.