She received her Ph.D. from the University of California, Irvine and has held academics positions at UCLA, University of Queensland, University of New South Wales and the University of Newcastle. Her current research interests focus on: social and cause-related marketing, entrepreneurial networks and exchange, relationship marketing within membership associations and hedonic consumption and well-being. She has published articles in such journals as Social Networks, Social Cognition, Journal of Epidemiology and Community Health, Industrial Marketing Management and Journal of Non-Profit and Public Sector Marketing. Cynthia is passionate about providing quality research training to undergraduate and post-graduate students and in 2005 she was awarded the Vice-Chancellor's Citation for Outstanding Contributions to Student Learning.