A visual culture expert and creative director by trade, she has extensive professional experience in advertising, consumer engagement, strategic and visual communications. Within the industry, Dr. Jenkins has led creative initiatives and worked with notable clients and agencies including Calvin Klein, Topps Inc., Verizon, Globalhue, Draft, and McCann. She has also created integrated communications campaigns in diverse media ranging from television, print, and radio to interactive, guerilla and digital. Her current research explores historical significance, ethics, and intersections among digital media, advertising, and culture. Some of her works include American Advertising Federation white papers on Millennial Perspectives on Diversity and Multiculturalism, Brands and Youth Engagement, and her book The Convergence Crisis: An impending Paradigm Shift in Advertising.