She received her Ph.D. degree in Management Science from the University of Alberta. Her research interests include the impact of social media on service operations and recovery strategies, business applications in social media and virtual worlds, power in supply chain management and joint decision problems on the interfaces of operations and marketing. She has published in Decision Support Systems, European Journal of Marketing, International Journal of Quality and Reliability Management, International Journal of Operations and Production Management, Asian Pacific Journal of Operations Research, Information System and e-Business Management Journal, Journal of Business and Leadership and others.