As highlighted in the most recent report from the American Society for Aesthetic Plastic Surgery (ASAPS), more than half of all Americans now approve of cosmetic enhancement; a fact that Dr. Richards says is likely due to the surge in popularity and success of non-surgical treatments, such as dermal fillers or BOTOX Cosmetic®. However, he stresses the need to discuss a patient’s aesthetic enhancement goals and expectations in detail, as non-surgical procedures often do not achieve the transformation attainable with more classic procedures such as eyelid surgery or a facelift.