Prior to joining LSU, Dr. Schwarz worked in the market research industry for technology clients such as SAP, Baan and HP, as well as other Fortune 500 firms. As a professional within the market research industry, he crafted research aimed at developing advertising campaigns for both new and established products and built models to forecast future trends in the credit card, food and beverage industries. During the last 12 years at LSU, Dr. Schwarz has focused on teaching in the MBA program and helping students learn about the role of information technology within organizations.