Darren has gained 40 new subscribers for his newsletter every day, he was not complaining about the number of subscribers, but looked for ways to increase his e-mail list. Darren, who is an enthusiast of internet marketing, decided to implement pop-ups on his website (using a rather basic design…). Thanks to the pop-up which offered visitors regular updates about blog posts, Darren managed to increase the number of his newsletter subscribers to 350 per day, an increase of 875%!