She is most known for her work with Victoria's Secret and the Sports Illustrated Swimsuit Issue. Despite her recent air rage arrest, her newfound notoriety has not changed her status of officially being used for publicizing the Danish tourism program: "Who doesn't like a Dane?" although her agency Elite Model Management tried to distance her and themselves from it by changing her official booking name to Lykke May after the arrest and subsequent publicity, in time for New York's Fashion Week in July 2006.