She currently teaches courses in marketing and consumer behaviour. Her research interests include the effects of demographics, psychographics and marketing communications on consumers’ behaviours. She is currently researching in the travel, leisure, and service arenas. Dr Edna J. Ragins is an associate professor of marketing in the School of Business & Economics at North Carolina A&T State University. She is actively involved in teaching, service and research. Her research interests include consumer behaviour, marketing communications and marketing education. Her research has been published in various journals and conference proceedings.