She served as Director of Financial Planning at Wells Fargo, JP Morgan Chase and Key Bank where she introduced and expanded financial planning services across their diverse segments. When she retired from institutions, she became a professor at the College for Financial Planning, writing textbooks and is considered an expert in both financial planning and behavioral economics. She founded Fitness Clubs of America to bring financial planning to the masses on a low cost, profitable model. Together with Catalina Franco-Cicero, her partner, they create programs that integrate how people make decisions, with knowledge and coaching to change behaviors and create a problem-solving mindset as a financial wellness program.