Her ongoing multi-sited ethnographic research investigates the cultural and economic politics of Vietnam’s rapidly growing commodity coffee industry. She is currently working on a book manuscript that explores this industry as a space for local Vietnamese farmers, traders, government officials, multi-national corporations, and international organizations to navigate market-oriented socialism and the complexities of contemporary Vietnam. She is also developing a parallel project that explores the nascent specialty coffee scene in the context of “DIY” cafe culture, branding, and social media in south-central Vietnam and the Vietnamese-American diaspora.