He received his Ph.D. in Business Administration from Duke University in 2011.His research focuses on the psychological processes behind how consumers plan, allocate, and represent their time and money. His dissertation examined the effects of perceived resource constraints and memory accessibility on the degree to which consumers consider their opportunity costs. In ongoing research, he examines the downsides of setting too many plans, how consumers assess the value of money, and the psychological antecedents of financial fragility.At Duke, Spiller taught Marketing Management in the Markets and Management Studies program. At UCLA Anderson, he teaches Consumer Behavior in the MBA and FEMBA programs. Education