During his 12+ years' stint in print media, he worked with leading media organizations like The Times of India, PTI, and The Indian Express and wrote primarily on Hindi cinema. He also edited the "IFFI Daily", on behalf of Directorate of Film Festivals, in Goa in 2010. Then, he worked with leading international academic publisher SAGE Publications India where he single-handedly published over 120 titles within 5 years. He now works with Rupa Publications India, a leading publisher of India and is based in New Delhi; and writes occasionally on varied subject but more specifically on cinema.