He is Deputy Director of the X.ITE Research Center on Behaviors and Technologies. He is the author of over 50 scientific publications, many of which have been published in some of the most prestigious international scientific journals. His last monograph was “Social Guerrilla: Semiotics of unconventional communication” (Luiss University Press 2014). He was a visiting professor at the Pontifícia Universidade Católica de São Paulo, as well as a member of Lars (Roman Laboratory of Semiotics). His research area concerns the qualitative analysis of communication, with a particular focus on the theories and methodologies of semiotics and sociosemiotics.