Her research in the area of consumer information processing and memory has appeared in the Journal of Consumer Psychology, Journal of Consumer Research, Journal of Economic Psychology, Journal of Experimental Social Psychology, Journal of Marketing, and Psychometrika. She is a reviewer for several journals and is a member of the editorial review boards of the Journal of Consumer Psychology, Journal of Consumer Research, Journal of Business Research and Social Influence. She has also taught at Southern Methodist University and Ohio State University. Prior to joining academia, Rajagopal worked as a product manager at Unilever.