His areas of academic research are visual rhetoric, public-discourse, and cultural studies. His current project, "Haiti: Crisis, Western Imaginings, and Visual Rhetoric," employs visual rhetoric scholarship to engage with contemporary representations of Haiti. He has published other articles on a range of subjects, including the online historicization of the HIV/AIDS pandemic; cinematic depictions of the New South Africa; the realm of fantasy and online identity as facilitated by Web 2.0; the role of history and allegory in classic New Zealand film; and the cinematic spectacle of the Global South's slums.