Her research interests include multiscreening, media multitasking, attention and advertising effects. Her work has been published in top tier journals in the field of communication and advertising (e.g., Human Communication Research, Journal of Advertising, International Journal of Advertising). Furthermore, her work has been honored with several awards of the American Academy of Advertising and the International Communication Association. In 2017, she received the ASCoR Baschwitz Article of the Year Award for Young Researchers.