He specialises in East Asia’s media and cultural industries, creative labour, consumer culture and sociology of fashion. His work has appeared in Asian Journal of Business Research (MAGScholar), Clothing Cultures (Intellect), Information, Communication and Society (Taylor & Francis), International Journal of Fashion Design, Technology and Education (Taylor & Francis), International Journal of Fashion Studies (Intellect), Journal of Business Anthropology (Copenhagen Business School Open Journals), Journal of Consumer Culture (Sage), Young Consumers (Emerald) and The International Sociological Association E-Symposium (Sage), in addition to his co-authored book Celebrity Culture and the Entertainment Industry in Asia: Use of Celebrity and Its Influence on Society, Culture and Communication (Intellect Books/University of Chicago Press, 2017[Distribution]).