What began as a photography project for his degree has now become a personal passion. Beary regularly attends and DJs at reggae gigs, buys records, and generally extols the open and welcoming nature of the scene. His aim is to eventually shoot all the main players of Irish reggae, but as a regular attendee of the gigs this process is happening more and more organically. What has become apparent since he began the project is there is a false notion that reggae is simply relaxing, chill-out music that’s best enjoyed with a joint in hand.