Her publications include Mobile Society: Culture, Identity & Technology (2008), Mobilized: Women & Mobile in the Information Society (2010), and Mobile Communications: Towards a New Digital Ecosystem (2013). Her research interests include mobile advertising and marketing, mobile merchandising, the new media impact on consumer behaviour and mobile communications from a gender perspective. Together with Juan Miguel Aguado, she is currently coordinating an international four year research project on the impact of personal information management as an economic asset revolutionizing both the digital media and advertising systems.