Her research interests include the strategic use of information technology, consumer decision making in online and mobile channel, pricing and revenue management, and business networks. Her work has been published in the International Journal of Electronic Commerce and European Journal of Information Systems and several edited books. Prior to joining academic, she worked for General Electric and IBM in the area of e-business in supply chains, web services, and grid computing. She obtained her Ph.D. in Management Science at the Erasmus University and MSc in Computational Science at the University of Amsterdam.