Much of her research and art production centers around observing and commenting on contemporary culture. Helfand has exhibited her work across Canada and internationally in such places as Harbourfont, Toronto, The National Art Gallery of Malaysia, Kuala Lumpur, Malaysia, Penang State Art Gallery and Museum, Penang, Malaysia, Casa de las Americas, Havana, Cuba, Windsor Art Gallery, Windsor, Ontario, McIntosh Gallery, University of Western Ontario, London, Ontario, at the Annual Festival of Photography in Kaunas, Lithuania and the Kelowna Art Gallery