Before Berlin, James studied at Central St Martin’s Art College in London receiving a Bachelor of Arts in Theatre Design. Always passionate about photography he started to experiment with product photography on the side during his work in theatre. This slowly took over as the work and demand grew stronger, until James decided to focus his skill primarily on jewellery photography. With his background in theatre, James takes a more experimental approach to photography using self built light modifiers and other improvisations to create the perfect picture.