Dr. Samantaray has done his MBA with Marketing specialization from Berhampur University and M.Phil in Management from Alagappa University. Prof. Samantaray has also done his Ph.D. in Commerce & Business Management from Kakatiya University. He has rich and varied experience of 17 years both in industry and academic in different capacity and institutions. He has several publications to his credit in referred national and international journals. Dr. Samantaray has also presented several papers in different national conferences and seminars. His areas of interest are rural marketing, services marketing, retailing, market dynamics and consumer behavior, etc.