Roseblade believes that purely personal creative endeavours nourish and enrich his commercial work; he operates under the philosophy that spending ten to fifteen percent of his regular working hours experimenting on his own art provides a precious wealth of influence for his commercial work and enables him to remain competitive. London Safari, Roseblade's debut artistic exhibition, is an outgrowth of that philosophy and, at two and a half years in the making, his most extensive personal project to date.