His research explores popular media (such as television commercials, websites, and gaming) and dictator rhetoric (specifically, Fidel Castro) to discern various communicative strategies of constructing communal crusades in the eyes of message consumers. In addition, he researches pedagogical techniques for the modern college classroom. He is the project leader for the department's grant-funded redesign of its basic course in collaboration with the National Center for Academic Transformation. He teaches courses on the First Amendment, ethics and social responsibility, argumentation, rhetorical criticism, small group communication, and the department's basic course.