She uses quantitative and qualitative research strategies to examine jounralism in light of the changing media environment. Her aim is to improve the practice of journalism in a manner that enhances publications' relationships with their audiences by understanding their identities. Her classes have worked with Chicago-based clients such as Crain's Chicago Business, WGN and the Chicago Reader. She is also a member of the school's innovation projects resousrce board, which focuses on guiding multiplatform development ventures.