Dr. Cox directed the Entrepreneurship Centers at Ball State University and the University of Wisconsin-Madison and was the director of research at the Ewing Marion Kauffman Foundation. Cox attended the University of Nebraska on a basketball scholarship and went on to receive a master's degree in management information systems and a doctorate in strategic management. He came to Pepperdine and completely rewrote the entrepreneurship curriculum to reflect the creative processes of entrepreneurs. During his tenure at the Graziadio School, nearly 100 businesses have been started by his students/alumni, a remarkable number for any graduate business school. An award-winning educator, Cox especially enjoys helping young entrepreneurs and is an inspiring speaker and innovation seminar leader. He is married to Elly and they have four children.