He took an interest in art from an early age and was lauded by family and peers for his incredible ability to draw and design things with expertise. Growing up submersed in his Mexican culture, Juan Soto was drawn to create images that are reflective of this, using not only imagery of items, people and animals he saw frequently there, but using the colors and landscape that he grew up around as well. He loves working on traditional mediums such as the amate-leaf tree and using techniques through this medium that were once employed thousands of years ago.