In a column for ZDNet, Samuels explained that there are a few essential traits that define any true leader. Samuels is a firm believer in the power of networking and how simple teambuilding can be a way to overcome what he calls a "fear factor" that routinely impedes collaboration. Part of bringing people together is being an expert storyteller. Leaders need to be able to convey ideas in a meaningful way, to build up narratives of ideas and concepts that engage, excite and promote ongoing teamwork. Finally, above all else, leaders need what Samuels calls a "future gaze," or the ability to look beyond the work of the here and now and to what might come down the line. Research and an awareness of the latest trends are vital to becoming a genuine futurist.