Cooke says that a "sweet milkshake" – vitamin-enriched or not – is likely to put children "off trying healthy lower-sugar, slower-energy foods such as vegetables and fruit in both the short and longer term". None of her colleagues on the National Steering Group for Childhood Feeding Disorders thinks that PaediaSure Shake is a good way to treat fussy eating. The PaediaSure website says it will help get fussy eaters "back on track". Cooke says that this "high-sugar drink" is likely to have "the reverse" effect.