He has worked in the outdoor industry since 1989 as a guide, outfitter, independent sales representative, writer, and photographer. He is the author of the new book “The Adventure Gap: Changing the Face of the Outdoors” and the co-writer/co-producer of the documentary film An American Ascent. James has written for the Wisconsin State Journal, Madison Magazine, and Wisconsin Trails. He is currently a contributor to several outdoor-focused print and online publications such as National Geographic Adventure, Rock & Ice, Alpinist, SUP, Elevation Outdoors, Women’s Adventure, the Clymb.com, Park Advocate, High Country News, Land & People, Outside Magazine and The Guardian