She received her PhD in Marketing from Northwestern University’s Kellogg School of Management and holds a MSc in Marketing from HEC Montréal and a BBA in Marketing from the Université du Québec à Trois-Rivières. Her primary area of research explores how reminders of resource scarcity affect consumers’ cognitions, judgment and behaviour. More broadly, her research interests focus on better understanding how pro-social values and moral considerations influence consumers’ decision making.