He has a research focus on innovation, user engagement, co-creation, and social media. Gary has taught undergraduate and MBA courses in professional selling, entrepreneurship, and international marketing. He has had two articles accepted by the leading academic journal of new product development, JPIM, and has written for several industry publications. Before beginning his academic career, Gary worked in finance and served as a marketing consultant to a number of startup firms. Gary has a Ph.D. in marketing from the University of Illinois at Chicago, an M.S. in finance from Carnegie Mellon University, and a B.S. in mathematics from Miami University.