He works closely with the chancellor to recruit, retain and support talented African American and other minority students, staff and faculty for the campus. He is the first African American chairman of the Arkansas Alumni Association Board of Directors, and he is the founding leader of two alumni societies for black graduates of the university. Jordan was the first and only faculty member at the University of Arkansas to be named as the University of Arkansas Volunteer of the Year. He was one of four University faculty to spearhead an effort to bring more minority students interested in journalism to the university by launching the Lemke High School Journalism Project, in which Hispanic students from the region spend time on campus learning about journalism and putting together a newspaper.