Having experienced great results for herself, she began casually teaching others who were inspired and uplifted by the experience. In 2000, she conceived of AffirmingSpirit Blank Affirmation Cards, and in 2003 she launched the product and website. Nancy created and ran the 2008 AffirmingSpirit Affirmation Study with participants across the United States to gather information about why affirmations work for some, but not for others. A year later, in 2009, she extended her offerings to small business owners with Quantum MasterMind for Solopreneurs.