She earned her PhD at the Paul Merage School of Business at the University of California, Irvine. Her [Page xxiv]research interests include neuroeconomics and consumer decision making. Her current work focuses on the neural response of addictive product users such as cigarette smokers to marketing cues. She is a trained researcher in functional magnetic resonance imaging (fMRI) and has received the Athinoula A. Martinos Center for Biomedical Imaging Functional MRI Visiting Fellowship at Harvard Medical School and Massachusetts General Hospital. She also has an MBA from the Wharton School of Business and an MA from the Lauder Institute at the University of Pennsylvania, and she graduated cum laude with a BA from the University of California, Los Angeles.