He holds a Ph.D. in Business Administration from Texas Tech University, an M.B.A. from Montclair State University, and a B.A. in Economics from Bogaziçi University. His research areas include social media marketing, service marketing, and brand management. His research has appeared in the Journal of Business Research, Journal of Service Research, Journal of Services Marketing, Service Business, Industrial Management, and International Journal of Computational Intelligence. He teaches courses in principles of marketing, social media marketing, and sales. He is a member of the American Marketing Association and a regional coordinator for the Society for Global Business and Economic Development. For more information, please visit http://otopaloglu.com/