He began teaching at the Paraíba State University in early of 1989. At the end of 1996 he began to teach at the Federal University of Paraíba. He worked in a large food processing industry for several years. During this period, he created a software company with three partners. Currently, he teaches and runs a project of the Ministry of Education of the Brazilian government called PET. Professor Cavalcanti's research focuses on competitive intelligence and marketing. Professor Cavalcanti holds a Ph.D. and M.Sc in Business Administration. Other details: http://lattes.cnpq.br/3217476088555920