Over the years, Ross has also been a columnist, author, broadcaster, on-stage presenter, TV producer and PR consultant often specialising in sport and television. He has contributed to national newspapers in the UK like The Guardian and The Daily Telegraph; he has written for magazines ranging from Golf Monthly and Sport Business to RTS Television and Broadcast. Ross spent a few years as a radio news producer/reporter and has worked in various roles for several TV channels including National Geographic and Screensport in the UK and South Africa's SuperSport on which he was most recently an on-air pundit. Ross has written 13 books on sports including an alternative history of the Ryder Cup (Ryder Cup Revealed) and The Official Encyclopedia of Manchester United.