Prior to joining the faculty at BYU, Darron received a B.S in Statistics from Brigham Young University, a M.S. in Industrial Engineering and Management Science from Northwestern University, and a M.S. and Ph.D. in Industrial Administration (Marketing) from the Tepper School of Business at Carnegie Mellon University. Darron is the faculty advisor to the Marketing Association, a club consisting of approximately 500 undergraduate students at Brigham Young University. Darron oversees the Don and Arda Jean Christensen Marketing and Behavioral Lab at BYU.