Sybenetix software enables financial institutions to deliver higher returns and comply with growing regulation. Ms Jephson leads a unique team of experts in technology, behavioural science and finance that brings diverse thinking and cross-industry experience to help solve some of the biggest challenges in financial services; how to systematically measure and manage behaviour across the organization. Proprietary behavioural algorithms analyse exactly how investment professionals make decisions using multiple sources of data to build unique behavioural profiles that are used to make more skilful decisions and manage conduct risk.