He launched the store in 2014, amidst a peaking worldwide demand for the hands-on medium, as well as during a revolution towards a culture of hipness in Dubai marked by a growing arts scene and DIY mentality. Megalla’s store hosts a number of genres of vinyl such as blues, jazz, soul, hip-hop, reggae, along with compilations of vintage Arab and African music and a rack of electronic singles. What it purposely excludes, however, is mainstream records; Megalla’s intention with the store is to provide a homey place, where people come with an open mind, to discover new material and ease into a more deliberate and slow-paced way of engaging with music.