He wanted to visit all 50 states before he turned 50, and he did. His MO was to find a 50 Main Street in each state, visit the people at that address, take their pictures and tell their story. This project developed into an idea for a book, 50 Main Street, The Face of America. Piero started working on this project over 7 years ago, and as he developed the idea for the book, he approached a number of publishing houses with the idea, all of whom turned him down. Last March, he met with an agent to discuss the likelihood of finding a publisher. At BEA the agent found a publisher, and this July 4th, 50 Main Street will be published by Cameron+Co with a foreword by none other than Douglas Brinkley.