His current research focus is on understanding the types of data that online entities track about individuals, and how this data is used to personalize content on the Web. His current work in this space has examined personalization on major search engines, as well as price discrimination and price steering on major e-commerce and travel websites. He completed his PhD in Computer Science at the University of California, Santa Barbara under the direction of Ben Y. Zhao in 2012. Professor Wilson received a Best Paper: Honorable Mention award at SIGCOMM 2011, and his work has been featured on CBS Nightly News, Scientific American, NPR Marketplace, MIT Technology Review, the Wall Street Journal, and the Boston Globe.