She was born Elena Vladimirovna Roslyakova on July 8, 1987 in Omsk, Russia. She first modeled in Russia and later on went to Japan for another modeling project. Soon after, she flew to New York to gain more opportunity in her chosen field. Throughout her career, she was put on the spotlight, endorsing several fashion houses including Fendi, Gianfranco Ferrè, Giorgio Armani, Givenchy, Gucci, Hermès, Nina Ricci, Prada, Roberto Cavalli, Salvatore Ferragamo, Balenciaga, Blumarine, Bottega Veneta, Burberry Prorsum, Sonia Rykiel, Stella McCartney, Valentino, Versace, Alberta Ferretti, Alexander McQueen, and several others.