Since moving to Dubai from the UK in 2006, she has built her career in MiddleEastern media in both print and digital publications. She has establishedherself as one of the region’s leading beauty experts and is currently one ofthe only beauty journalists who write in both English and Arabic. Basmaworks with global brands on a regular basis, styling beauty, hair, and makeupeditorials. She has also interviewed a number of international celebrities anddesigners and worked closely with many fashion and beauty professionals in theindustry. In addition to her expansive productand beauty treatment knowledge, she is also a certified makeup artist andskincare therapist, with additional certification in cosmetic science.