He received his Ph.D. in Marketing from Northwestern University’s Kellogg School of Management in 2014. In his research, he analyzes the databases of social media companies and designs network experiments to study social media from the perspectives of users, the companies that manage social media platforms, and the firms that use them in their marketing campaigns. His current projects look at how social media alter the properties of users’ networks, and the impact this has on how information and products spread through these networks. Contact Yotam at yotam@email.arizona.edu or visit his webpage at www.yotamshmargad.com