He holds a Ph. D. in Communication from the University of Nebraska, Lincoln. Dr. Schedel is one of the "original", and is still one of the few, rhetorical theorists who use Julian Jaynes's theories as bases for the study of public communication. His initial foray into Jaynes's contributions to the study of symbolic "magic" and the metaphoric nature of "consciousness" was his 1982 Ph.D. dissertation. This line of study continues to this day. In more recent years, Jung's theories concerning archetypes, with special emphasis being placed on "psychoid archetypes"; meme theory, chaos theory, Kenneth Burke's and William Covino's theories about rhetorical "magic", and Norse mythological thought concerning "wyrd" have been used to supplement and inform Jaynes's contributions. Some of Dr. Schedel's thoughts on these subjects were articulated at the Julian Jaynes conferences in PEI.