He has 30 plus years of professional experience with FMCG industry. He commenced his career with Unilever in 1983. He switched different groups during his career including Unilever & PepsiCo with in Pakistan and as well in abroad. In 2005 he joined Engro group and launched Engro Foods Limited (EFL). He remained the CEO of EFL for over six years. Under his leadership company won the G20 World Top 15 company award in early 2012. Then he moved to Dawood foundation. Again in 2014 he came back as CEO of Engro Foods Limited and made the company to win prestigious FT/IFC Transformational Business Award 2014 under his leadership.