He grew up in Cincinnati, Ohio and studied at the University of Cincinnati Conservatory. After college he performed with the Cincinnati Symphony Orchestra, arranged and conducted the first two seasons at the Kings Island theme park, and conducted touring companies of "Jesus Christ Superstar" and "Godspell". In 1974, after recording the theme music for television's "Donahue" show, he moved to Chicago to create music for advertising. Joe began as an arranger and session musician for Lilidahl Productions, and produced his first commercial for United Airlines at age 24. Joe began his production company in 1977, teamed with Steve Ford from 1980-84, then left Chicago for California.