Throughout the 90’s he photographed portraits and sleeve art for numerous recording artists. He also worked as an editorial portrait and features photographer for leading UK publications such as The Sunday Times Magazine, Esquire, Telegraph Magazine and Dazed & Confused. The over corporatization of the music industry during the late 90’s became the catalyst for a big change in direction, both photographic and personal. Sam abandoned his career in London in favour of quality family time, turning his camera inwards and slowing down. After several nomadic years between India and Australia Sam & family settled in the forests of Western Australia.