He holds a PhD in cognitive neuroscience, and has been involved in neuroscientific research for the past 20 years. He has a broad interest in human behaviour and in how the brain orchestrates this behaviour. His research topics range from the neural mechanisms of performance monitoring, the effects of fatigue on cognition, the effects of social status on behaviour, the effects of hormones on decision-making, to using brain measurements from just a few individuals to say something about the behaviour of a population. He was on the programme committee of the Neuromarketing World Forum from 2016-2018.