His main research is focused on the implementation of service infusion strategies among traditional industrial manufacturers. His research was sponsored by the Center for Services Leadership at Arizona State University, where he won several teaching awards. Prior to his studies at ASU, Professor Salas spent more than a decade in corporate sales at AT&T, where he held several management and consulting positions. Salas is a member of the PhD Project, American Marketing Association and Academy of Marketing Science. He has presented his work at academic conferences and at multinational corporations. In addition to teaching, Salas leads an international research team working extensively with a leading European technology company in implementing service infusion strategies.