Named one of the top 30 people under 30 in Finance by Forbes Magazine, Dr. Gladstone’s research draws from both Behavioural Economics and Consumer Psychology to understand financial decision-making. He is best known for his research investigating when money and spending influence happiness. Joe's research involves active collaborations with companies and government departments, using large-scale transaction datasets and experiments. Joe completed his PhD at the University of Cambridge and was the Fox Fellow at Yale University. Prior to starting his PhD, Joe graduated first in his class in degrees from Oxford and Cambridge University. Joe is a regular guest on BBC World News, where he comments on topics related to consumer behaviour. Joe's research has been profiled in many of the world’s leading news outlets, including The Wall Street Journal, Time Magazine, The Economist, and New York Magazine.