She has advanced degrees from the University of Utah and North Carolina State University and focuses her research and teaching on sustainable tourism, agritourism, and natural resources recreation. The California case study that Jerusha will be presenting at the Ecotourism and Sustainable Tourism Conference 2011 – “Best Practices in Sustainable Tourism Marketing – A California Case Study” – sought to identify sustainable tourism marketing best practices in California that could be utilized for benchmarking by tourism organizations.