He also teaches Pragmatics Applied to Second Language Teaching and Learning at the International Center for Higher Spanish Studies-Comillas Foundation. Currently, he is also the coordinator of the program “Lengua y cultura españolas”, carried out as part of an agreement between the Universidad of Cantabria and the University of the North Carolina at Charlotte (U.S.A.). In the past, he has taught at The Ohio State University and Western Michigan University. His current research interests include advertising, Socio-Pragmatics, and Spanish as a foreign language. Page Updated: 22-Aug-2013