After earning a master’s degree in Experimental Psychology from St. Bonaventure University, Bob spent the next three years in the doctoral program at Arizona State University where he studied Social Psychology. His research interests include behavioral economics, decision-making, dishonest behavior, eyewitness memory, interpersonal attraction, political behavior, social cognition, and exploring many of the “predictably irrational” aspects of human behavior. Some of the scholars who have influenced Bob’s research include social influence expert Bob Cialdini (his mentor at ASU), eyewitness expert Elizabeth Loftus, Nobel Prize winner Danny Kahneman, and the always interesting Dan Ariely.