Her research interests include customer decision making processes, customer relationship management, online versus offline shopping behaviors and marketing communication effectiveness. Dr. Ray also has many years of work experience in marketing research and media planning with companies such as MMA/Carat and J.Walter Thompson. She was the Advertising Education Foundation's 2008 Visiting Professor Program's national award recipient and worked with host advertising agency, DDB, Chicago on McDonald's, Budweiser, Wrigley's and State Farm accounts. She was awarded the Outstanding Professor of the Year award in 2002 with an honorary induction to the National Honors Society for Adult Learners in Continuing Higher Education (Alpha Sigma Lambda). MyLUBIN SCHOOL OF BUSINESS