She coordinates the Advertising and Public Relations Degree at this School. She lectures Interactive Marketing and New Advertising Media for undergraduate students and New Media in the MSc in Corporate Communications at the University of Navarra. She acted as Vice-Chair for the A20 COST Action, a European research network on the Impact of the Internet on the mass media. Her research focuses on the commercial uses of the new interactive media platforms, and on the special relationship between youth and information technologies.