She has a proven track record in managing user-centric practices in a variety of creative environments. In 2009, she started on a journey to help create a user-experience planning practice for Draftfcb Chicago, a global integrated advertising agency. During her time as Director of Strategic Planning in User Experience she was able to instill into the organization a user-focused directive and process across channels including mobile, social and eCommerce. Her clients included among others Nike, IHOP, Sharpie, JELL-O, Prismacolor, Expo Markers, Valspar, KMART, Taco Bell, KFC, State Farm and The United States Postal Service. For her efforts she was listed on the Direct Marketing Associations list of 30 under 30 in 2011.