Dr. Jacobs has advised district-winning student teams in the American Advertising Federation’s National Student Advertising Competition. He has written and lectured on media marketing and consumer satisfaction with media products. He also lived for a year in London where he researched the development of the advertising industry in the United Kingdom. His most recent research is focused on ethnic differences in media use. Dr. Jacobs earned B.A. and M.A. degrees in Advertising from Michigan State University and a Ph.D. in Communication from The Ohio State University. Chief among his personal interests is world travel. He’s visited dozens of countries around the world including Japan, Egypt, Sweden and Turkey. Academics