His research is aimed at understanding consumer's judgments and choices by using tools from experimental psychology and behavioral economics. In particular, he studies the contextual factors that influence people's choices and judgments. His research is both basic and applied--from probability judgment to product customization decisions. Jonathan received his PhD in marketing from the Fuqua School of Business, Duke University, and his A.B. in public and international affairs from Princeton University. He is the winner of the Hillel Einhorn Young Investigator Award, awarded biennially by the Society for Judgment and Decision-Making. Prior to joining Stanford he was a member of the faculty at the Columbia Business School. Courses Taught