His research focuses on social perceptions of the firm and how the firm manages these perceptions to create value. His specific interests include impression and crisis management, organizational celebrity, legitimacy, reputation, and stigma; and the role of the media in firm-stakeholder discourse. His research has been published in the Academy of Management Review, Academy of Management Journal, Journal of Management Studies, Organization Science, and Organizational Research Methods. He is a research fellow at the Oxford University Centre for Corporate Reputation and maintains a website dedicated to content analysis research and methodology. He received his Ph.D. in Management from the University of Maryland.