She is a senior data architect, advisor and coach who guides organizations to form their own solutions, visions and teams to overcome data challenges. With years of hands-on experience with different tools, techniques and organization models, she favors practical wisdom. According to Barbara, practical wisdom requires transcending theoretical principles of action. To overcome challenges, theoretical knowledge is a start, but the goal can only be delivered from forging theory, time and again, into practical, real-world deliverables in the messiness of a real world environment. Barbara’s experience was acquired delivering solutions to top echelon clients, multinationals and governmental organizations gaining such experience.