Her research focuses on how businesses manage social interactions. She also studies advertising and communication strategies. Professor Mayzlin's research has won a number of awards, including the John D.C. Little Best Paper Award, the ISMS Long Term Impact Award, the O'Dell Long Term Impact Award, and the Frank M. Bass Outstanding Dissertation Award. She serves on the editorial boards of Marketing Science and International Journal of Research in Marketing. Prior joining USC, Professor Mayzlin served on the faculty of Yale University's School of Management. She received her PhD from MIT.