Professor Gneezy received her Ph.D. from the Booth School of Business at the University of Chicago. Her research, which has been published in a number of leading academic journals, addresses a wide variety of questions pertaining to consumer behavior and decision-making such as behavioral pricing, prosocial behavior, social preferences and behavioral change (e.g. nutrition & poverty). In her research, professor Gneezy collaborates with small (e.g., wineries) and large (e.g. Disney) firms and integrates field experiments to test her predictions "in the wild". In recent years, Professor Gneezy shifted part of her focus to better understand, and improve, practices relating to social causes.