However, opening a clinic of this type requires a significant investment of capital given the laboratory equipment needed and the high level of training and competence for the embryology staff. After most of the initial planning was completed, Dr. Purcell’s marketing consultant referred her to the Silicon Valley SBDC to help polish the business plan and secure an SBA loan for the venture. Having the resource of the SBDC provided education and resources needed for the process as well as to help move the venture forward.