Her research focuses on corporate and transnational public relations, including corporate social responsibility, nation branding, tourism promotion, and measurement and analytics. Rajul teaches classes such as public relations strategy, international public relations, and storytelling through measurement and analytical data to both undergraduate and graduate students. As an inter-disciplinary educator, Rajul is interested in developing more ties with colleagues in other colleges to share best practices, ideas, and key insights by creating a space for regular meetups and brainstorming sessions. An annual conference with interdisciplinary research and teaching projects from across the University is also something that she hopes to introduce.