Her research is at the intersection of motivation and self-perception, with implications for consumer behavior, marketing and public policy. Her work has been published in the Journal of Experimental Psychology: General, the Journal of Personality and Social Psychology, the Journal of Marketing, and the Journal of Consumer Psychology. Y. Jin Youn is a Ph.D. student in consumer behavior at Seoul National University. Her research interests include self-control, envy, social exclusion, rivalry, and gift giving. She is passionate about all types of social interactions and how it influences consumers’ decisions and behaviors. References: