Over the past 17 years, his work has primarily focused on business process engineering and management within the promotional products industry, as a consultant and small business owner. To these ends, he has led numerous data infrastructure projects, developed and managed software to support business processes, built predictive models and designed dashboards. He holds a master’s of science in information systems from University of Nevada, Reno. He joined Marketing Evolution in 2014, seeing an opportunity and challenge to incorporate geographic information systems, geodemographics and spatiotemporal modeling into the Marketing Evolution technology stack.