She received her B.S. in Industrial Engineering from the Georgia Institute of Technology in 1996 and her M.S. and Ph.D. in Industrial Engineering and Management Sciences from Northwestern in 1998 and 2001, respectively. In addition to her university experience, Dr. Swann participated in several research projects at General Motors and IBM, focusing on pricing in different industries. At General Motors, Dr. Swann developed a tool integrating pricing, production and distribution of vehicles while meeting Corporate Average Fuel Economy (CAFE) requirements. At IBM, she explored pricing models for efficient bandwidth allocation.