Her primary research focuses on organization-public relationships and engagement, nonprofit management/fundraising, and strategic use of social/digital media. Her work has appeared in several peer-reviewed journals, including Public Relations Review, Nonprofit and Voluntary Sector Quarterly, Journal of Promotion Management, Journalism & Mass Communication Educator, and others. She has taught various public relations and strategic communication courses, such as principles of public relations, public relations research, public relations cases, public relations/strategic communication campaigns, and international public relations. She is a former fundraiser and public relations practitioner at Partners for the Future Foundation, the charity arm of the American Chamber of Commerce in Korea. She also worked at United Way North Central Florida to develop a donor relations program.