Before joining ESADE, Ivanka worked at a consulting firm McKinsey & Co and completed a PhD at Katholieke Universiteit Leuven in Belgium. Her research, consulting and speaking activities are focused on business model innovation of established companies, such as shift to services and solution business models, platform business models and disruptive business models. She has been working closely with top management of a number of global companies, such as Atlas Copco, BAE Systems, Caterpillar, GEA, IBM, Pearson and Zoetis. She designed and thought courses in the areas of creativity and innovation, innovation & R&D management, design thinking, business model innovation and service innovation.