He has a B.Sc. and M.Sc. from the University of Guelph and a Ph.D. from Purdue University. John's research interests include consumer behaviour and food demand analysis at the individual, household and market level; innovation in the agri-food and biotechnology sectors; and microeconomic analysis of agri-food and development issues. His research has been published in a number of leading agricultural and applied economics journals, as well as Food Quality and Preference and Appetite. Awards include a Presidential Distinguished Professor Award from the University of Guelph, Outstanding Professor in the Faculty of Agricultural and Food Science at the University of Manitoba and the AAEA Outstanding Ph.D. Dissertation.