He believes in solving hard problems by rigorously defining the problem and measuring incremental improvements. Areth is experienced in planning, developing and scaling software solutions using a variety of tools and targeting a wide array of hardware architectures. He particularly enjoys building great tools that automate process and help engineers focus on the job at hand. After graduating from Syracuse University in 2000 Areth worked at Ernst & Young, MIT and MetaCarta (which was acquired by Nokia in 2010). Before working at NVBOTS, Areth worked at Nokia on a variety of software and hardware projects including Nokia’s app store, a real time on phone search engine, and Nokia’s location search platform (Here.com acquired by Daimler, Audi and BMW).