Shoppers love it, and the mall has made it a charitable cause: for every person who snaps a selfie with Paul and posts it on social media using the hashtag #YorkdaleFashionSanta, Yorkdale donates $1 to the SickKids Foundation. For that reason, as well as his obvious attractiveness, this is the best new take on a mall Santa, far better than the creepy robotic version. Mason explained that it takes people a moment to get adjusted to a modern Santa: