Like many men, Viresh is severely allergic to shopping malls! While living in London and San Diego, he loved the flexibility and convenience of doing his shopping online instead of going into a mall. This inspired him to found the country’s first exclusively online cellular retailer in 2010 when he returned to SA. In 2013, Viresh launched Dionysus Play, a website selling accessories for mobile devices, electronic gadgets, TVs, GPS units etc.