He is also an Adjunct Assistant Professor of Neurology at Albany Medical College and a Visiting Scholar at the MIT Center for Collective Intelligence. In 2004 Chris and Dan Simons received the Ig Nobel Prize in Psychology "for demonstrating that when people pay close attention to something, it's all too easy to overlook anything else - even a woman in a gorilla suit." Chris & Dan co-authored a book titled The Invisible Gorilla that was inspired by this experiment and the response to it. For several years Chris has also done consulting work for research labs, corporations, and government agencies.