She received her Ph.D. in Computer Science from the University of Zurich, Switzerland, in 2010, and spent her postdoctoral years at Harvard School of Engineering and Applied Sciences. Her research focuses on cultural differences in users’ interaction with technology with the goal to create culturally intelligent user interfaces that automatically adapt to people’s preferences and perception. To achieve large-scale comparisons of various cultures, she employs datasets from companies such as Doodle and from her own experimental website LabintheWild.org.