Mr. Ahmed is the lead privacy counsel at Etihad Aviation Group, responsible for global privacy law across the world. He is also the Managing Counsel for the Etihad's Hala Division. Prior to Etihad, Mr. Ahmed was the Director of law at Microsoft Corporation, where he focused on global privacy law and regulatory compliance. Mr. Ahmed has a JD degree, a MBA and a bachelor’s degree in computer science and has completed post graduate work at Harvard. He is a frequent author and speaker on privacy issues. All views presented in this paper are Mr. Ahmed’s personal views and is not meant to be legal advice.