Born in 1906 as Győző Vásárhelyi, he trained at the Académie Pololini-Volkmann, then in 1929 in Budapest, at Sándor Bortnyik’s Académie Műhely (close to Bauhaus), before moving to Paris in 1931. He began his career in advertising with Havas, Devambez, Draeger, where between 1936 and 1944 he created an important graphic oeuvre which includes the Zebra series, considered to be a first example of Pop Art.