His forte revolves around International Marketing, with specific emphasis on perfumes and cosmetics in addition to Islamic products and services. He understands and meanders his marketing and academic approaches with specific attention to geopolitics, intercultural marketing (religion and marketing), and marketing in an Islamic environment for ESSEC MBA. A PhD holder in Political Science from the Paris Institute of Political Science, Dr. Cedomir has published a large collection of books and articles, which include ‘Marketing in an Islamic Environment’ and ‘Le Marketing En Europe Centrale’. His articles now serve as a reference for the undergraduate students. Recently he served as Visiting Fellow in University of Malaya, Kuala Lumpur, Malaysia.