He’s also founder of the Living Building Challenge. McLellan and his firm are now serving as LBC “coach” on the Georgia Tech Living Building team. McFarland launched the LBC standard in 2007 as president of the Cascadia Green Building Council, and later spun it off to a new entity, the International Living Future Institute. At ILFI, he also was instrumental in creating the Living Product Challenge, and the Declare and Just labeling platforms. He’s the author of five books on sustainability and buildings. Among other honors, he’s been recognized by Engineering News Record with the 2016 Award of Excellence, he’s been named an Ashoka Fellow, and his LBC standard won the 2012 Buckminister Fuller Award. Currently, CEO of the McLennan Design and chairman of ILFI.