He is also a visiting professor at the University of Lorraine and Aix Marseille University in France and a Senior Research Fellow at King’s College (UK). His research has been published in the Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Business Ethics, International Journal of Advertising, among others. He serves as Program Co-Chair of the 2019 Academy of Marketing Science Annual Conference to be held in Vancouver, BC.