Currently he directs the R&D institute of the Chefel Company. His research encompasses design strategy, innovation product development and branding. He received his B.S. degree and M.Sc. from the design department at Kon-Kuk University, Korea. He also earned an MA from the Art & Design Manufacture Department at DeMontfort University in England, and a Ph.D. from the Department of Engineering and Design at Brunel University, London in 2001. He has worked for a consumer electronics company for more than five years as a product designer.