He is the author of The Associated Press Guide to Internet Research and Reporting, and he has lectured extensively about demographic research throughout the United States. Bass was the lead news manager for the AP's coverage of the 2000 Census. He joined Bloomberg in 2010 and is a data editor for Bloomberg News in New York. He was also the data editor for coverage of the 2010 Census for the State and Municipality team as well as a consultant for the Projects and Investigations team. Bass has worked at the Wall Street Journal, the Houston Post (where he was the 1994 Texas Headliners Foundation Reporter of the Year) and the Alabama Journal, where he shared the 1988 Pulitzer Prize for General News Reporting.