Previous to going the self-employment route, Sarah worked as an in-house creative for a Dutch travel magazine. Her 2016 took an interesting turn about a month in when she realized all her well thought out resolutions and goal metrics didn’t truly connect with her heart. She turned this realization into a transformative plan. All her resolutions were replaced by 12 monthly experiments, and her focus went from performance to experience. She calls it her “personal research on being”, with topics ranging from “Saying Yes” to “Emotional Discomfort”, “Generosity” and “Gender Equality”.