She holds a PhD in Advertising from the University of Texas at Austin, a Master’s of Arts in Mass Communication from Abilene Christian University, and a Bachelor of Fine Arts in Journalism from Southern Methodist University. Dr. Roberts’ research interests include international advertising, global brand building, crosscultural advertising, intermedia agenda setting infl uence and political communications. She began her career as a television advertising copywriter and later operated her own advertising and public relations agency prior to earning her doctorate degree.