Soref later directed Platinum Blonde, an inspirational short film that landed him a Housekeeping Deal at Paramount Studios. With the help of Paramount, The Seventh Coin became Soref's debut as a feature film writer/director. Starring Peter O'Toole, The Seventh Coin won two festival awards in 1993, including best first time director. Throughout the following decade Soref directed or executive produced over a hundred commercials and music videos. In 2003, Soref returned to feature films, co-producing Basic for Columbia Pictures, starring John Travolta and Samuel L. Jackson. In 2009 Soref wrote, directed and produced the critically acclaimed thriller Not Forgotten starring Simon Baker and Paz Vega.