His real name is Richard Serrell. Richie Rich has had a big influence on rapper Snoop Dog. Snoop has said that the reason that he started the rap group "213" is because he got inspiered by Richie Rich's group "415". Richie Rich was in the group untill 1990 when he got arrested for possession of cocaine and went to jail. When he got out he procede with a solo career and has been colaborating with rappers like 2Pack and Luniz.