She passed her Ph.D. in 2010 from the University of Grenoble Alpes, and completed her Bachelor’s and Master’s degrees in the same university. She has been a visiting scholar at the University of Michigan in 2007-2008 where she could get into her passion for sensory marketing research. Her dissertation focused on packaging visual incongruence perception as an efficiency lever for mass consumption goods. Aside from vision, she mostly is interested in the impact olfactory and tactile inputs have on the overall consumption experience.