He got his Ph.D. at the Central Academy of Fine Arts. He primarily teaches art and design. His research interests mainly lie on visual culture studies, visual communication, and media design. His publications include Transmutation and Alienation—The way and development stage of visual marketing and contemporary art cooperation (Modern Communication, 2015) and The Development and Forecast of Chinese Design: General Report on Design Industry Development of China (2014-2015) (China Social Sciences Academic Press, 2015).