She started her freelance journey to pursuit her dream in providing people with their life moments captured in a professional and elegant way. Creative brief stated that identity needs to have a touch of Emilija’s photography style. Her style is very clear, simple, elegant yet still it has a touch of professionalism. So identity was made based on elegance and simplicity, also the alignment and negative space around the elements of identity supports professional look. Two versions of logo were created - the monogram and the word mark, so it would be flexible in usage, when smaller logo is in need and if in the scenario it’s not a must have of a full name, then a monogram comes into play. Read Less