She has planned and implemented PR campaigns for international healthcare companies such as Hoffman-La Roche and Bristol Myers Squibb and has non-profit communications expertise engaging national and local target audiences. Most recent projects include a social media sleep awareness campaign for teenagers, raising awareness of family reform court issues in Connecticut and launching a regional diaper bank for families in need. Betsy is also a freelance writer with expertise in nutrition, food, health, sustainability and Domestic Violence issues.