His current research interests include emotions, personal value and virtue, tourism behaviors, online behaviors, digital piracy and social network sites. Some of his research have been published in Journal of Hospitality Marketing & Management, Journal of Retailing and Consumer Services, International Review of Retail, Distribution and Consumer Research, Journal of Information, Communication, Journal of Internet Commerce, The Marketing Review, Communication and Ethics in Society, Asian Journal of Business Research and Journal of Services Research. In addition, his research has been presented at the American Marketing Association, Academic of Marketing Science, SERVSIG International Research Conference, Marketing in Asia Group, Australia and New Zealand Marketing Academy Conference. Prior to his academic career, Halimin had more than 15 year’s business experience in various industries.