He is also working as a consultant for different companies, cities and municipalities, worldwide. Sebastian finished his Ph.D. at the Institute of Marketing and Media at the University of Hamburg (Germany) on “Cities as Brands: Quantifying Effects in Place Marketing”. Sebastian’s work was presented at various international conferences, in books and book chapters, and peer-reviewed journals. Furthermore, he is part of the editorial board for the journal Cities. In his current research, he concentrates on: Place brand management, Place brand measurements, Success measurement in place marketing and the involvement of residents in the branding of places (so-called community branding).