In addition to serving as a Southern Miss faculty, Bradley also owns a behavioral research firm, The Bradley Research Group, which specializes in measuring consumer behavior. Bradley has been the principal investigator/primary researcher on more than 1,000 private and public research projects related predominately to either evaluating the relationships between and among employee/customer behavior and firm performance or measuring the economic impact of prescribed events. He took a few moments to reflect on his professional career and outside interests in a question-and-answer format.