He writes the blog “Talk Normal” and is the author of Fit to Bust: How Great Companies Fail and Knockoff:The Deadly Trade in Counterfeit Goods, and co-author of the best-selling Scoring Points. He spoke to AMA recently about his latest book, Talk Normal: Stop the Business Speak Jargon and Waffle, for an Edgewise podcast. The following is an edited version of that interview.