A self-identified UX Ideologist, Radical Inclusionist, Keeper of Semantic Truths, Designer and Photographer with more than 25 years experience. He is a co-organizer of SOFLUX meetup group were he is a frequent speaker. He also speaks at conferences and runs UX workshops. When he’s not solving wicked UX problems he’s out in nature photographing wildlife and landscapes. He works, lives and plays in south Florida with his wife Nikki and their dogs Layla and Cassidy.