He serves as the course head of Marketing Analytics. Professor Guissoni has developed research projects in collaboration with leading companies and executives in Brazil such as Nielsen, Natura, Johnson&Johnson and Magazine Luiza. Professor Guissoni has won awards for his teaching every year. He has served as the chair of FGV’s Latin American Retail Annual Conference since 2015, which aims to encourage knowledge generation and dissemination in retailing among Latin American business schools.