Her main area of interest is retailing, with a PhD thesis on Shopping Centers, and she holds courses in Economy of Commerce, Retail Marketing, Policies and Strategies in Retailing, but she teaches courses in other areas as well, such as Services Marketing or Event Marketing. She has published in various journals and has participated in numerous international conferences (European Marketing Academy Conference, World Conference on Learning, Teaching and Educational Leadership, International Conference Emerging Markets Queries in Finance and Business, Marketing from Information to Decision), and serves as a reviewer for Journal of Marketing Management, Studia UBB Oeconomica and Marketing – from information to decision.