Freeman School of Business. She has a Ph.D. in Cognitive Psychology from Rutgers University. Prior to coming to Tulane, Janet held academic positions at Duke University’s Fuqua School of Business and Princeton University’s Woodrow Wilson School of Public Affairs. Janet’s current research is at the intersection of marketing and public policy where she uses insights from behavioral economics to investigate how consumers navigate the healthcare marketplace. To investigate these questions she conducts laboratory studies, field studies and examines archival data to better understand healthcare as a consumer experience. Her hope is that these insights can be used to better inform policies that improve consumer welfare