Rowley devised the Guilty Pleasures concept as a slot on his BBC London radio show, to attempt to 'reclaim' songs that are viewed as "slightly shameful to love". His club night Guilty Pleasures takes place at KOKO in Camden Town, and has spawned two compilation albums, a Sunday afternoon radio show, and a television show on ITV1 hosted by Fearne Cotton on which established performers will perform cover versions of Guilty Pleasures favourites.