Paul college of Business and Economics at the University of New Hampshire. His research focus is directed toward understanding consumer behavior, purchase behavior, and decision making (demand side research), with particular attention to wine and wine tourism. He has published numerous articles in such journals as the Cornell Hospitality Quarterly, International Journal of Hospitality Management, International Journal of Wine Business Research, Journal of Hospitality and Tourism Research, Journal of Product Innovation Management, and the Journal of Consumer Marketing, among others.