He writes, consults and speaks across the world on topics such as strategies for growth, strategic innovation and making strategy happen. Freek uses rigorous research to gain insight into how business really works. His work has appeared in the most reputed academic journals, such as Administrative Science Quarterly, the Academy of Management Journal, Organization Science, and the Strategic Management Journal but also in various managerial publications such as the Harvard Business Review, Sloan Management Review, the Financial Times and the Wall Street Journal.