Before the employment at the faculty she has worked as a program manager in a marketing department. She received her PhD in 2009 with the topic on the relationship between market orientation, innovation and business performance. She has cooperated in several marketing courses; currently she teaches Principles of Marketing, Marketing Planning and Small Business Marketing. Her main research topics are related to market orientation and marketing in small firms. Her articles have been published in journals, such as Journal for East European Management Studies and Journal of Business Economics and Management, as well as a part of the monograph European Retail Research. She is a member of editorial board of the Slovenian scientific marketing journal Akademija MM.