He was a TV One reporter in the seventies, later a reporter at Channel 10 and Channel 7 Australia and ran Channel 10 News Adelaide for several years,as well as Channel 7 Perth's news & current affairs and Channel 10 Queensland. He was a spokesman for TV3 during its receivership in the bad old days. For the past six yars he's written about media, advertising & marketing and HR for The Independent Financial Review. He lives in Orewa with his wife & two sons.