She holds a PhD in Marketing from Cass Business School, an MBA from Manchester Business School, UK, and a BA in Business Administration from the Athens University of Economics and Business, Greece. Before joining academia she has worked for many years in the banking sector. Her research has been published in various major marketing journals including the International Journal of Bank Marketing, Managing Service Quality, Journal of Business-to-Business Marketing and the European Journal of Marketing. She is an internationally acknowledged expert in the area of Relationship Marketing and Relationship Quality. Her research interests include relationship quality; branding, and new service development.