He got his start playing drums in rock and jazz bands and orchestras. Reineck began writing for television advertising after a recording session at TA2 Sound + Music in 2011, and since then has worked on projects for Lincoln, Rice Krispies, Stella Artois, Under Armour and Ford. In 2013, Reineck was a writer for the Bolthouse Farms campaign song, “Cravings” and “Matt Bonner Anthem” with Jeff Lurie and Ryan Malcolm of Canadian Idol. He wrote the music for the film, The Nigerian (director, Ben Goloff), which screened at Rendez-vous du cinéma québécois. Reineck has written songs for the YouTube series, Super Science Friends, and recently he wrote and produced the music for Vibrant Marketing’s LGBT Activation (Montreal Pride).