He is passionate about the healthcare industry and believes that it is his duty to help people in need. Peter Morgan understands that sometimes people may feel fear towards dentists because they associate them with pain and discomfort. On the other hand, Peter Morgan does not wish for people to neglect their dental health because they are afraid of going to the dentist, which is why he dedicates himself to becoming a reliable yet understanding dentist that would try his best to practice with as little pain as possible.