As a Data Scientist he focuses on the analysis of “Deep Data”, large and information-rich data sets derived from many seemingly unrelated sources but linked across individuals to provide novel behavioral insights. He is particularly interested in the role of technology and automation to induce behavior change and help individuals live happier and healthier lives. At the same time his research emphasizes solutions for achieving triple-win strategies. These are solutions that not only benefit individual consumers, but are profitable for firms, and have a large positive impact on society at large.