Vidisheva was wise enough to keep her focus on education while being the in fashion modeling business. She had a childhood dream of being a banker and she made her dream come true, working at Goldman Sachs in New York. It was only after she joined Harvard that she was inspired to start her own business, and since Fashion was the only industry she knew well, especially since she had been a part of that world since a very long time, she pursued her business venture in the same field and launched shoptiques.com.