In 1991, at the age of nine, Lil Wayne joined Cash Money Records as the youngest member of the label, and half of the duo The B.G.'z, alongside fellow New Orleans-based rapper Lil' Doogie. In 1996, Lil Wayne formed the southern hip hop group Hot Boys, with his Cash Money label-mates Juvenile, Young Turk and Lil' Doogie (who now goes by B.G.). Hot Boys debuted with Get It How U Live!, that same year. Most of the group's success came with their platinum-selling album Guerrilla Warfare (1999) and the 1999 single "Bling Bling". Along with being the flagship artist of Cash Money Records, Lil Wayne is also the chief executive officer (CEO) of his own label imprint, Young Money Entertainment, which he founded in 2005.