An accomplished recording artist with over twenty international releases, Shad started his professional life as an entrepreneur in the record industry. For almost two decades he ran Sweetfish Recording Studios, which blossomed into a publishing company, record company and interactive media company before Shad recognized that his favorite part of the job was introducing interns to the creative process and to entrepreneurial engagement. He left the industry (although he continues to write and record music) in order to returned to the academy and has not looked back since.