John Fisher College. He received his Ph.D. in Mass Communication from the University of Florida. His research is focused on contemporary challenges in the fields of media management, strategic communication, and communication technology. His research includes papers written on: windowed distribution strategies, Snapchat advertising, and the diffusion of new technologies, including tablets, alternative banking, and pure play transactions. Some of his published works can be found in Journalism & Mass Communication Quarterly, the Handbook of Media Branding, and The International Journal on Media Management.