His research interests concentrate mainly on if and how the international business strategies of multinational enterprises (MNEs) from developed and developing countries are affected by climate change policies and the institutional objectives to move towards Future Energies; if and how MNEs adapt their international business configuration, and; how MNEs help to distribute Future Energies related technologies globally. Hinrich is also conducting research on the internationalisation and the international competitiveness of mainland Chinese companies. This research strand incorporates the influence of China's institutions on the international investment behaviour of Chinese firms. Before joining CIBUL, Hinrich was a Postdoctoral Research Fellow at the White Rose East Asia Centre/ National Institute for Chinese Studies.