As a journalist, he learnt the ropes of sub-editing and feature writing at The Times of India, Newstime (Eenadu Group), The Hindustan Times before launching himself as a ‘Communications Consultant’ in 1991. Over the last twenty years, he has explored the world of television serials and documentary films, on the one hand, and on the other, he has provided able backroom support to management consultancies, public relations agencies, foreign news agencies, and think-tanks alike.