In 2009 Will created BeetleCam, a remote-control buggy with a DSLR camera mounted on top, which he used to take close-up photographs of potentially dangerous African wildlife. Since then Will has also pioneered the use of drones for filming wildlife from the air and developed his own motion sensor triggers for DSLR camera traps. Will recently founded Camtraptions Ltd, a company through which he is developing new remote and camera-trap products for photographers and film-makers around the world.