In 2015 he has directed work for Aquascutum, Sassoon and MCM, in addition to several editorial projects. McGovern has previously worked on editorial and video content at Nowness, Dossier and V Magazine. He worked for American Apparel in various roles, including visual merchandising and press. McGovern's first foray into fashion film, 'Someone Who Needs Something', was selected for the London Short Film Festival in the Fashion Popcorn category. The short film was praised for its innovative engagement with the fashion beauty product. Later that year he was invited to speak about the future of fashion media at a live panel discussion on industry website Showstudio. In addition to his own practise, currently McGovern lectures on moving image, and is Video Editor at The Future Laboratory.