In making the film, Bob learned that pain is under-treated because of irrational fears about cannabinoids and opioids, and in helping his ailing father and many friends with chronic pain, became an activist, co-founding GivePainAVoice.org with Canadian film director Tina Petrova. Bob, 60, himself is partly disabled by a nerve disorder that causes spasms in his lower back, the result of a car crash 4 years ago. Last year Bob submitted a paper reviewing decades of Federal studies on opioids, cannabinoids, pain, and brain disorders to the FDA, that expands on these editorial comments with 2 pages of references: Evidence-Based Policymaking: What’s Absent From the Opioid Crisis.