He has a Ph.D. in Marketing from the University of Florida, an MBA from Duke University, and a B.S. in Agricultural Business Management and Marketing from Cornell University. His current research interests include medical tourism service quality and brand positioning, retirement tourism, recreational shopping, and cross-cultural consumer behavior. His research has been published in such journals as the Journal of the Academy of Marketing Science, Journal of International Consumer Marketing, Health Marketing Quarterly, International Journal of Behavioural and Healthcare Research, and International Journal of Leisure and Tourism Marketing.