Order of the General Court (First Chamber) of 26 June 2017 — L’Oréal v EUIPO — Guinot (MASTER SHAPE)
(Case T‑180/16)
(EU trade mark — Opposition proceedings — Application for EU word mark MASTER SHAPE — Prior national figurative mark MASTERS COLORS PARIS — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EC) No 207/2009 — Action manifestly unfounded in law — Article 126 of the Rules of Procedure)
1.      EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Criteria for assessment
(Council Regulation No 207/2009, Art. 8(1)(b))
(see paras 18, 19)
2.      EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Word mark MASTER SHAPE and figurative mark MASTERS COLORS PARIS
(Council Regulation No 207/2009, Art. 8(1)(b))
(see paras 20, 29, 36, 39, 40, 43, 52, 53)
3.      EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity of the marks concerned — Criteria for assessment — Composite mark
(Council Regulation No 207/2009, Art. 8(1)(b))
(see paras 22, 27, 49)
4.      EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Weighing elements of similarity or difference between the signs — Taking into account of the intrinsic characteristics of the signs or the conditions in which the goods or services are marketed — Make-up industry
(Council Regulation No 207/2009, Art. 8(1)(b))
(see paras 46, 47)
Re:
ACTION brought against the decision of the Fifth Board of Appeal of EUIPO of 23 February 2016 (Case R 2907/2014-5) concerning opposition proceedings between Guinot and L’Oréal.
Operative part
1.
The action is dismissed.
2.
L’Oréal is ordered to pay the costs.