62023TJ0548_INF
Judgment of the General Court (Seventh Chamber) of 24 April 2024 –Daimler Truck v EUIPO (TRUCKS YOU CAN TRUST)
(Case T‑548/23) (
1
)
(EU trade mark – Application for the EU word mark TRUCKS YOU CAN TRUST – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001)
1.
EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Assessment of distinctive character – Criteria
(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))
(see paragraph 12)
2.
EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Concept of distinctiveness
(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))
(see paragraphs 12, 13)
3.
Community trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Marks consisting of advertising slogans – Distinctive character – Criteria for assessment
(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))
(see paragraphs 15, 16)
4.
EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Marks consisting of advertising slogans – Slogan conveying an objective message
(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))
(see paragraph 17)
5.
EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Word mark TRUCKS YOU CAN TRUST
(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))
(see paragraphs 25-30)
Operative part
The Court:
1.
Dismisses the action;
2.
Orders Daimler Truck AG to bear its own costs;
3.
Orders the European Union Intellectual Property Office (EUIPO) to bear its own costs.
(
1
)	OJ C C/2023/147, 16.10.2023.