62022TJ0253_INF
Judgment of the General Court (Third Chamber) of 1 February 2023 –Groschopp v EUIPO (Sustainability through Quality)
(Case T‑253/22) (
1
)
(EU trade mark – Application for EU word mark Sustainability through Quality – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001)
1.
EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Assessment of distinctive character – Criteria
(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))
(see paragraphs 20, 46)
2.
EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Distinctive character – Application of specific criteria for assessment – Not permissible
(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))
(see paragraphs 22-24)
3.
EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Laudatory promotional formula
(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))
(see paragraphs 25-27, 47)
4.
EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Word mark Sustainability through Quality
(European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))
(see paragraphs 40-44, 48, 55, 56)
Operative part
The Court:
1.
Dismisses the action;
2.
Orders Groschopp AG Drives & More to pay the costs.
(
1
)	OJ C 237, 20.6.2022.