62024TJ0436_INF
Judgment of the General Court (Second Chamber) of 23 July 2025 –Löwen Entertainment v EUIPO – Wazdan Holding (Magic Crown)
(Case T‑436/24)
(EU trade mark – Opposition proceedings – Application for EU word mark Magic Crown – Earlier EU word mark Crown – Relative ground for refusal – No likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001)
1.
EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment
(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))
(see paragraphs 15, 16, 54)
2.
EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the marks concerned – Criteria for assessment
(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))
(see paragraphs 21, 39, 50)
3.
EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the marks concerned – Assessment of the distinctive character of an element of a trade mark
(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))
(see paragraph 23)
4.
EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Word marks Magic Crown and Crown
(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))
(see paragraphs 30, 33, 40, 44, 48, 66, 67)
5.
EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Weak distinctive character of the earlier mark – Effect
(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))
(see paragraphs 55, 62-64)
Operative part
The Court:
1.
Dismisses the action;
2.
Orders Löwen Entertainment GmbH to bear its own costs and to pay those incurred by Wazdan Holding LTD;
3.
Orders the European Union Intellectual Property Office (EUIPO) to bear its own costs.