Judgment of the General Court (Eighth Chamber) of 3 September 2015 —
Warenhandelszentrum v OHIM — Baumarkt Max Bahr (NEW MAX)
(Case T‑254/14)
Community trade mark — Opposition proceedings — Application for the figurative Community trade mark NEW MAX — Earlier figurative Community trade mark MAX — Relative ground for refusal — Article 8(1)(b) of Regulation (EC) No 207/2009
1.                     Community trade mark — Definition and acquisition of the Community trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Criteria for assessment (Council Regulation No 207/2009, Art. 8(1)(b)) (see paras 24, 25, 45)
2.                     Community trade mark — Definition and acquisition of the Community trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Figurative marks NEW MAX and MAX (Council Regulation No 207/2009, Art. 8(1)(b)) (see paras 26, 46)
3.                     Community trade mark — Definition and acquisition of the Community trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity of the marks concerned — Criteria for assessment (Council Regulation No 207/2009, Art. 8(1)(b)) (see para. 37)
Re:
ACTION brought against the decision of the First Board of Appeal of OHIM of 29 January 2014 (Case R 2035/2012-1), concerning opposition proceedings between Baumarkt Max Bahr GmbH & Co. KG and Warenhandelszentrum Ltd.
Operative part
The Court:
1.
Dismisses the action;
2.
Orders Warenhandelszentrum Ltd to pay the costs.