62022TJ0295_INF
Judgment of the General Court (Second Chamber) of 1 March 2023 –Crush Series Publishing v EUIPO – Mediaproduccion (The Crush Series)
(Case T‑295/22) (
1
)
(EU trade mark – Opposition proceedings – Application for EU figurative mark The Crush Series – Earlier EU figurative mark CRUSH – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001)
1.
EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment
(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))
(see paragraphs 17, 18, 82)
2.
EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity between the goods or services in question – Criteria for assessment – Complementary nature of the goods
(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))
(see paragraphs 22, 41, 44, 50)
3.
EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative marks The Crush Series and CRUSH
(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))
(see paragraphs 34, 45, 48, 53, 65, 81, 86, 87, 90)
4.
EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment – Composite mark – Determination of the dominant element or elements
(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))
(see paragraphs 54, 58, 59, 64)
5.
EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Attention level of the public
(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))
(see paragraph 88)
Operative part
The Court:
1.
Dismisses the action;
2.
Orders Crush Series Publishing s.r.o. to pay the costs.
(
1
)	OJ C 257, 4.7.2022.