62022TJ0306_INF
Judgment of the General Court (Third Chamber) of 22 March 2023 –Fun Factory v EUIPO – I Love You (love you so much)
(Case T‑306/22) (
1
)
(EU trade mark – Opposition proceedings – Application for EU word mark love you so much – Earlier EU figurative mark I LOVE YOU SINCE FOREVER – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001)
1.
EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment
(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))
(see paragraphs 17, 18, 50, 51)
2.
EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Attention level of the public
(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))
(see paragraph 21)
3.
EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Word mark love you so much and figurative mark I LOVE YOU SINCE FOREVER
(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))
(see paragraphs 27-28, 30, 39-40, 47, 49, 55, 58-60)
4.
EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity between the goods or services in question
(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))
(see paragraph 29)
5.
EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment
(European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))
(see paragraphs 31-32)
Operative part
The Court:
1.
Dismisses the action;
2.
Orders each party to bear its own costs.
(
1
)	OJ C 284, 25.7.2022.