62025TJ0056_INF
Judgment of the General Court (Ninth Chamber) of 22 April 2026 –Rose Bikes v EUIPO (ROSE)
(Case T‑56/25)
(EU trade mark – Application for EU word mark ROSE – Absolute ground for refusal – Descriptive character – Article 7(1)(c) of Regulation (EU) 2017/1001 – Objective characteristics inherent to the nature of the goods and services – Sufficiently direct and concrete link)
1.
EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service – Concept
(European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))
(see paragraphs 16, 17, 19, 22)
2.
EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service – Assessment of the descriptive character of a sign – Criteria
(European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))
(see paragraphs 18, 47)
3.
EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service – Concept of characteristic
(European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))
(see paragraphs 20, 21, 35)
4.
EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service – Word mark ROSE
(European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))
(see paragraphs 44, 45)
Operative part
The Court:
1.
Dismisses the action;
2.
Orders Rose Bikes GmbH and the European Union Intellectual Property Office (EUIPO) each to bear their own costs.