Information;Judgment — ECLI:EU:T:2021:227
Date: 2021-04-28
Language of the case: Spanish
Subject matter: Trade marks;Intellectual, industrial and commercial property
Procedure: Action for annulment - unfounded

Judgment of the General Court (Ninth Chamber) of 28 April 2021 – Comercializadora Eloro v EUIPO – Zumex Group (JUMEX) (Case T‑310/20) (EU trade mark – Opposition proceedings – Application for the EU figurative mark JUMEX – Earlier EU figurative mark zumex – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001)) 1. EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment (Council Regulation No 207/2009, Art. 8(1)(b)) (see paras 24-26) 2. EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative marks JUMEX and zumex (Council Regulation No 207/2009, Art. 8(1)(b)) (see paras 41, 42) Re: Action brought against the decision of the Second Board of Appeal of EUIPO of 9 March 2020 (Case R 534/2019-2), relating to opposition proceedings between Zumex Group and Comercializadora Eloro. Operative part The Court: 1. Dismisses the action; 2. Orders Comercializadora Eloro, SA to pay the costs incurred by the European Union Intellectual Property Office (EUIPO) and by Zumex Group, SA.