Judgment — ECLI:EU:T:2015:56
Date: 2015-01-29
Language of the case: English
Subject matter: Trade marks;Intellectual, industrial and commercial property
Procedure: Action for annulment - unfounded

Judgment of the General Court (Ninth Chamber) of 29 January 2015 — Blackrock v OHIM (INVESTING FOR A NEW WORLD) (Case T‑59/14) Community trade mark — Application for the Community word mark INVESTING FOR A NEW WORLD — Mark consisting of an advertising slogan — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009 1. Community trade mark — Definition and acquisition of the Community trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Distinctive character — Application of specific criteria for assessment — Inadmissibility (Council Regulation No 207/2009, Art. 7(1)(b)) (see paras 19-21) 2. Community trade mark — Definition and acquisition of the Community trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Slogan with a fantasy character (Council Regulation No 207/2009, Art. 7(1)(b)) (see para. 22) 3. Community trade mark — Definition and acquisition of the Community trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Flattering promotional formula (Council Regulation No 207/2009, Art. 7(1)(b)) (see paras 23, 24) 4. Community trade mark — Definition and acquisition of the Community trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Word mark INVESTING FOR A NEW WORLD (Council Regulation No 207/2009, Art. 7(1)(b)) (see paras 26-41) Re: ACTION brought against the decision of the First Board of Appeal of OHIM of 31 October 2013 (Case R 573/2013-1), concerning an application for registration of the word sign INVESTING FOR A NEW WORLD as a Community trade mark. Operative part The Court: 1. Dismisses the action; 2. Orders Blackrock, Inc. to pay the costs.