Judgment — ECLI:EU:T:2017:855
Date: 2017-11-30
Language of the case: German
Court formation: Second Chamber
Subject matter: Trade marks;Intellectual, industrial and commercial property
Procedure: Action for annulment - unfounded
Origin: Germany

Judgment of the General Court of 30 November 2017 — Mackevision Medien Design v EUIPO (TO CREATE REALITY) (Case T-50/17) 1 (EU trade mark — Application for EU word mark TO CREATE REALITY — Trade mark consisting in an advertising slogan — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009 [now Article 7(1)(b) of Regulation (EU) 2017/1001]) Language of the case: German Parties Applicant: Mackevision Medien Design GmbH Stuttgart (Stuttgart, Germany) (represented by: E. Stolz, U. Stelzenmüller and J. Weiser, lawyers) Defendant: European Union Intellectual Property Office (represented by: A. Graul and S. Hanne, acting as Agents) Re: Action brought against the decision of the Fifth Board of Appeal of EUIPO of 20 December 2016 (Case R 995/2016-5) concerning an application for registration of the word sign TO CREATE REALITY as an EU trade mark. Operative part of the judgment The Court: 1. Dismisses the action; 2. Orders Mackevision Medien Design GmbH Stuttgart to pay the costs. ____________ 1 OJ C 104, 3.4.2017.