Judgment;Information — ECLI:EU:T:2026:147
Date: 2026-02-25
Language of the case: German
Court formation: Second Chamber
Procedure: Action for annulment
Origin: Germany

Judgment of the General Court (Second Chamber) of 25 February 2026 – Loco-Soft v EUIPO (Mein Autohaus) (Case T‑485/25) ( EU trade mark – Application for the EU word mark Mein Autohaus – Absolute ground for refusal – Descriptiveness – Article 7(1)(c) of Regulation (EU) 2017/1001 ) 1. EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service –Meaning (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c)) (see paragraphs 13, 14, 34) 2. EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service – Assessment of the descriptive character of a sign – Criteria (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c)) (see paragraph 15) 3. EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service –Word mark Mein Autohaus (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c)) (see paragraphs 22-25, 33, 35) 4. EU trade mark – Definition and acquisition of the EU trade mark – Refusal of registration based on one of the absolute grounds for refusal set out in Article 7(1) of Regulation 2017/1001 – Whether sufficient (European Parliament and Council Regulation 2017/1001, Art. 7(1)) (see paragraph 36) Operative part The Court: 1. Dismisses the action; 2. Orders Loco-Soft Vertriebs GmbH and the European Union Intellectual Property Office each to bear their own costs.