Judgment — ECLI:EU:T:2016:420
Date: 2016-07-20
Language of the case: German
Court formation: First Chamber
Subject matter: Trade marks;Intellectual, industrial and commercial property
Procedure: Action for annulment - unfounded
Origin: Germany

Judgment of the General Court of 20 July 2016 — Reisenthel v EUIPO (keep it easy) (Case T-308/15) 1 (EU trade mark — Application for word mark keep it easy — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009) Language of the case: German Parties Applicant: Peter Reisenthel (Gilching, Germany) (represented by: E. A. Busse, lawyer) Defendant: European Union Intellectual Property Office (represented by: A. Schifko, acting as Agent) Re: Action brought against the decision of the Fifth Board of Appeal of EUIPO of 26 March 2015 (Case R 2659/2014-5), concerning an application for registration of the word sign keep it easy as an EU trade mark. Operative part of the judgment The Court: 1. Dismisses the action; 2. Orders Mr Peter Reisenthel to pay the costs. ____________ 1 OJ C 270, 17.8.2015.