Judgment — ECLI:EU:T:2017:153
Date: 2017-03-09
Language of the case: English
Subject matter: Trade marks;Intellectual, industrial and commercial property
Procedure: Action for annulment - unfounded
Origin: Germany

Judgment of the General Court of 9 March 2017 — Puma v EUIPO (FOREVER FASTER) (Case T-104/16) 1 (EU trade mark — International registration designating the European Union — Word mark FOREVER FASTER — Mark consisting of an advertising slogan — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009 — Equal treatment — Principle of sound administration) Language of the case: English Parties Applicant: Puma SE (Herzogenaurach, Germany) (represented by: M. Schunke, lawyer) Defendant: European Union Intellectual Property Office (represented by: H. O’Neill and K. Sidat Humphreys, acting as Agents) Re: Action brought against the decision of the First Board of Appeal of EUIPO of 7 January 2016 (Case R 770/2015-1) relating to the international registration designating the European Union in respect of the word mark FOREVER FASTER. Operative part of the judgment The Court: Dismisses the action; Orders Puma SE to pay the costs. ____________ 1 OJ C 165, 10.5.2016, p. 16.