Judgment — ECLI:EU:T:2017:152
Date: 2017-03-09
Language of the case: English
Court formation: Eighth Chamber
Subject matter: Trade marks;Intellectual, industrial and commercial property
Procedure: Action for annulment - unfounded

Action brought on 27 July 2016 – Maximum Play v EUIPO (MAXPLAY) (Case T-400/16) Language of the case: English Parties Applicant: Maximum Play, Inc. (San Francisco, California, United States) (represented by: M. Graf, lawyer) Defendant: European Union Intellectual Property Office (EUIPO) Details of the proceedings before EUIPO Trade mark at issue: EU word mark ‘MAXPLAY’ – Application for registration No 14 047 963 Contested decision: Decision of the Fourth Board of Appeal of EUIPO of 26 May 2016 in Case R 2273/2015-4 Form of order sought The applicant claims that the Court should: annul the contested decision; order EUIPO to pay the costs. Pleas in law Infringement of Articles 7(1)(b) and 7(1)(c) of Regulation No 207/2009. Failure to take into account properly previous European Union trade mark and national registrations as well as a national application. ____________