Information;Judgment — ECLI:EU:T:2025:755
Date: 2025-07-23
Language of the case: English
Court formation: Eighth Chamber
Procedure: Action for annulment - unfounded

Judgment of the General Court (Eighth Chamber) of 23 July 2025 – Impossible Foods v EUIPO – Impossible Foods (IMPOSSIBLE BAKERS) (Case T‑67/24) ( EU trade mark – Opposition proceedings – Application for the EU figurative mark IMPOSSIBLE BAKERS – Earlier EU word mark IMPOSSIBLE – Relative ground for refusal – No likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001 ) 1. EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b)) (see paragraphs 15, 16, 79, 80) 2. EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the marks concerned – Criteria for assessment – Composite mark – Assessment of the distinctive character of an element of a trade mark (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b)) (see paragraphs 21, 22, 33, 35, 36, 60, 61) 3. EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative mark Impossible Bakers and word mark IMPOSSIBLE (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b)) (see paragraphs 34, 42, 52, 62-64, 75, 91, 92, 95, 96, 97) 4. EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the marks concerned – Criteria for assessment – Composite mark – Determination of the dominant element or elements (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b)) (see paragraph 46) 5. EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the marks concerned – Elements of a trade mark having a descriptive character (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b)) (see paragraph 49) Operative part The Court: 1. Dismisses the action; 2. Orders Impossible Foods Inc. to bear its own costs and to pay those incurred by Impossible Foods, SL; 3. Orders the European Union Intellectual Property Office (EUIPO) to bear its own costs.