Judgment — ECLI:EU:T:2026:189
Date: 2026-03-11
Language of the case: English
Procedure: Action for annulment
Origin: Czechia

Judgment of the General Court of 11 March 2026 – MAX magazín v EUIPO – RCS Mediagroup (MAX) (Case T-114/25) 1 (EU trade mark – Revocation proceedings – EU word mark MAX – Genuine use of the mark – Article 58(1)(a) of Regulation (EU) 2017/1001) Language of the case: English Parties Applicant: MAX magazín s. r. o. (Brno, Czech Republic) (represented by: F. Santonocito, lawyer) Defendant: European Union Intellectual Property Office (represented by: D. Gája, acting as Agent) Other party to the proceedings before the Board of Appeal of EUIPO, intervener before the General Court: RCS Mediagroup SpA (Milan, Italy) (represented by M. Francetti and M. Cristofori, lawyers) Re: By its action under Article 263 TFEU, the applicant seeks the partial annulment of the decision of the Second Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 13 December 2024 (Case R 589/2024-2). Operative part of the judgment The Court: Dismisses the action; Orders MAX magazín s. r. o. to bear its own costs and to pay those incurred by RCS Mediagroup SpA; Orders the European Union Intellectual Property Office (EUIPO) to bear its own costs. ____________ 1 OJ C, C/2025/1781, 31.3.2025.