davidaulloa/AmericanStories huggingface dataset:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08
Glossary of TeIevision Language

considered q comedian (although
he trieS) nor q singer (although
he tries OCCASIONALLY or Q dancer
1.-TWO or three steps, at most) nor
an actor (Heaven knowsD. As
Fred Allen observed Of Ed SulE-
van, what he does the best Is
point. Some Of them talk Cor gab)
easily and q select few even know
how to listen to someone else.
They are often called star, or
host. or King, or Prince, most
often, ham.
COw-Catchers - Commercials
which are shown Just prior to the
introduction Of o program. They
are divorced from the program
and the aim Of the "cow-catcher"
Is to seem to be Q part Of 1t. The
industry frowns on this as well as
the trailer" commercial, which is
inserted in the same fashion at
the end Of a program.
Piggy-Back Commercials -
This refers to the practice Of ad-
vertising more than one product
within filmed or tapped spot
commercial. Compatible products
pancakes and syrup, for example)
are ok, according to the code, but
otherwise, the announcements
should be regarded as separate.
Lead-Ins-These are introduce
tons by the host, star or person.
atty Of the commercial message.
A lead-in is not only necessary
to provide smooth continuity
on q program assuring the au-
dience Of the program or perform
er's return) but is highly desirable
when the performer commands
respect, like a reporter, or can be
amusing about it, as in the
case Of Johnny Carson. A sponsor
who pays only for q minute spot
commercial on Carson'S Tonight
show may thereby get the benefit
Of several extra minutes Of atten-
ton. -
Integrated Commercial - This
refers to the Incorporation Of the
sales message into the content of
the show itself and may be per-
formed by the star or an ANNOUNCE
er who serves as q regular mem
Der Of the company. Example:
Don Wilson, with Jack Benny.
/. d. Campaign-A spot adver-
Using campaign. The sponsor buys
the eight second spot Just before
the station Identification (Which
Is two seconds long, and thereby,
through broadcasting oSmosis,
picks up the extra two seconds. A
celebrated I. D. campaign: The
Muppets. for wilkins Coffee.
Plug Ola, or the Hidden Plug -
The practice Of deliberately men
tioning q product Gas If Spontane-
ously) for some pre-arranged, hid
den gain. The networks and
stations forbid these but they're
tough to detect when artfuIly
done.
Sponsor Identification - A
term employed to describe q rela-
tionship between the performing
star and the product which ena-
bles the sponsor to use the star as
o sales symbol. (The Pavlovian
btt.)
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08
Italy,:
New Coalition

Aldo Moro last week formed
a new government In Italy, a
four-party Opening to the left"
coalition, and formally accepted
the post Of Prime Minister.
For the first time in nine
months, Italy has a -caretaker
government. Aldo Moro, a leader
Of the Christian Democratic
Party, is the man Of the hour, the
Prime Minister Of a left-leaning
four-party coalition.
1t was not easy for Mr.. Moro and
his Vice Premier, Pietro Nenni,
the old Socialist warhorse, to put
together this political foursome,
which also includes the Demo-
cratic Socialist and Republican
parties.
First, Mr.. Moro had to convince
the rightwingers In his own party
that the opening to the left"
aimed at peace and social justice,
was not, in fact, leaving the door
ajar for Communist infiltration.
Mr.. Nenni. on the other hand.
had to convince his forces, which
include q substantial minority of
pro- Communists, that they should
participate in a non-Marxist
government.
After both men succeeded in
overcoming these high hurdles,
another faced them. This con-
cerned the division of Cabinet
posts. The Socialists demanded
one of these ministries-budget,
treasury or finance-and also that
Giulio Andreotti, an ardent pro-
Western Christian Democrat. not
be reappointed as Defense Minis
ter. In an apparent compromise. a
Socialist, Antonio Giolitti, was
given the budget post and Mr..
Andreotti remained in Defense, a
post he had held through five
governments since 1859.
The breakdown for Cabinet
posts goes like this: Christian
Democrats, the nations largest
political party, Is; Socialists, g.;
Democrats Socialists, 8 and the
Republicans l.
The Democratic Socialists were
given the key Foreign Ministry
post. This went to Guiseppi Sara
gat, a former Socialist.
Although the Moro government
marks the first time in Is years
that the Nenni Socialists have
participated directly in the ma
tional administration, Italy'S
dedication to NATO and a pro-
Western foreign policy will not be
compromised.
The Socialists, advocates of
neutralism, have agreed not to try
to disrupt Italian international
commitments. They are more
interested now in promoting
internal social welfare legislation
and in this goal they have the
support Of Mr.. Moro.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08
VenezueIu:
Decision Time

Venezuelans last week turned
out in heavy numbers, despite
pro-CaStro terrorist threats, to
elect Raul Leoni, q democratic
leftist, as their new President.
Their victory is q victory for
us all"
The United States representa-
tive on the Council of the Organi-
cation Of American States, Ward
P. Allen. was the speaker and he
was paying tribute to the Vene-
zuelan people for their courage in
going to the pollS-more than 90
per cent Of eligible voters Of that
tension-torn country did-to vote
in the national election last Sun
day In the face Of threats by pro.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08
Asks Summit

On Friday, the Patriarch Of the
Eastern Orthodox Church, Athen-
agoras I, proposed that "simmit"
agoraS I, proposed that a sum-
NIT" meeting Of the heads Of the
major branches Of the Christian
religion be held in Jerusalem dur
ing the Pope's visit there. The
Patriarch said such a meeting
would be "a great event, a won
derful thing" There was no i'm
mediate reaction from the Vat
lean.
While the world weighed the
religious, political and psychology
ical connotations of Pope Paul's
decision. the work of the Ecumen-
ical Council. now in recess until
next September. was not over
looked.
In perhaps its most important
action, the Council approved a
constitution reforming the sacred
liturgy.
Among the reforms In the lit
urgy will be a simplifying Of the
rites of the mass, more emphasis
on the Bible, discretion to say
parts Of the mass in the native
tongue. the possible incorporation
Of some elements from the ira
ditionS and culture Of individual
peoples" into divine worship and
the promotion of sacred music.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08
By BERNIE HARRISON
Star staff Writer

The Federal Communications
Commission, under Chairman z.
William Henry, begins hearings
tomorrow on proposals to clamp
legal ceilings on the possible
adoption Of rules on length and
frequency Of broadcast CONNER
Gals. A variety Of witnesses rang
ing from network officials to the
president of the League Against
Obnoxious TV Commercials will
be heard.
The question Of whether there
are too many commercials on TV
and radio would seem to be simple
but the unwary observer should be
warned. The broadcaSting indus
try has developed a language Of
its own.
1t includes q new meaning for
the word spot" since Lady Mac
Beth last tried to wash one out Of
her hands.
Here is a glossary Of the terms
the reader should clip and keep at
hand to follow the hearings:
Commercial - The broadcast
term for an advertisement. They
may be as short as eight seconds.
Commercial content of any hour
program in prime time may not
exceed 17.2 per cent Of the time,
according to the industry own
code.
Spot - Technically, q spot Is
any commercial, but it Is most
commonly applied to those COM
mercials which are repeated for q
period of time ON q variety of pro-
grams or stations. It is an adver-
Using technique involving the pur-
chase of time on selected stations
rather than the purchase Of q
show or shows, or portions there
Of. The sponsor who elects to
place his advertising budget in
specific shows Is generally buying
long-range Identification for his
product in addition to q measure
Of program control, through the
agency placing the account. The
spot campaign is often one which
saturates the market for q brief
period of time.
Make Goods - A trade term
for commercial spot announce
ments that are pre-empted (see
"pre-emption") for public service
by station or network for public
service and then presented, or
made good" at later date. The
expression was used most recently
by the TV Bureau of Advertising,
which asked agencies and spon-
sors to permit TV to schedule
make goods" on those spots can
celed because Of President Ken
nedy's assassination.
Pre-emptiOn-The action Of a
station or a network in removing
from the schedule q previously
listed program or commercial In
favor Of another feature which, In
the broadcaster's Judgment, Is Of
overriding interest.
Prime Time - The three most
profitable hours of a broadcasting
day, generally between 1880 pm.
and 1890 pm. A network which
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08

precedent-setting papal event-to
the Holy Land, which includes
territories now belonging to Israel
and Jordan, on January 4 for a
two-day total visit. The trip will
be dedicated to peace among
men" and to bringing our sepa-
rated brethren" into the one
church.
Protestant, Jewish and Greek
Orthodox leaders quickly hailed
the Pope's plan. Some saw 1t as
an aid to the cause Of peace, 9TH
ers. all Christians, declared that
it was an imaginative move which
would help the ecumenical or uni
flying drive. Many believed that
the Holy Land journey would be
only the first for the 66-year- old
Pope outside Italy in the months
and years ahead.
The Egyptian press criticized
the trip, charging that it would
be seen as aiding Israel.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08

The implications Of the Federal
panel study are far-reaching.
It concerns q Enthusiastically huge
industry that pours out yearly
some 500 billion cigarettes. seven
billion cigars, II million pounds OF
smoking tobacco, IS million
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08
Insurance Risks

The big insurance companies
have not yet entered this field,
which Is based on the statistically
predicted longer lifetimes for non-
smokers.
For one reason, they explain,
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08
u. S. Position

The occasion for Mr.. Aliens
laudatory comment was an emer-
gency meeting Of the GAS Coun-
Gil, called In Washington to con-
slider Venezuela'S charge that
Communist Cuba had committed
aggression against her. The
charge was based on the discovery
last month Of a three-ton cache
Of automatic weapons and ammu-
milton, bearing Cuban markings.
which was found on Venezuelan
beach.
With strong United States
backing, the Council voted 16 to 0
to investigate the charge. 1t au-
thorized Juan Bautista de La
vale, its chairman, to appoint a
commission to go to Venezuela for
an on-the-spot inquiry. He named
representatives from the United
States, Argentina, Costa Rica,
Uruguay and Colombia as COM
mission members.
The action was taken under
Article of the 1947 Treaty of Rio
de Janeiro which provides that, If
a country is denounced as an
aggressor by two-thirdS of the
other signatory nations, all must
break diplomatic relations with
the guilty one. If this step were
taken, it would mean. of course,
complete isolation of Cuba by the
other hemisphere nations.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08
By JOHN BARBOUR
Associated Press Staff Writer

The ritual is simple and per-
sonal. You reach for q cigarette
and light 1t up. The average
American smoker does this some
/, 20 times q dsy-well over 1000
: times q year, at q annual cost
: Of about 500.
? Now this ritual is on trial.
Ten medical and statistical ex-
spertS-chosen for their lack of
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08

through error and established by
stupidity"
But, Of course, people kept on
smoking.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08

Hockett Of the Tobacco Industry
Research Committee has rejected
fatty the hypothesis" that
smoking caused any Of the vari-
etieS Of Ill health.
He said q number Of plant ma
terials have been chewed and
smoked to make use Of certain
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08

- L. smoking harmful? For
years controversy has ragged over
The question. Soon, q Gov
eminent panel Of experts, re-
garded a. unbiased, will issue
. its own verdict after . long
and thorough study Of all the
evidence available. This article
sets the stage for the panels
report
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08

may be indicated In the next days
and weeks.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08
Court Action Seen

It could provide Q new avenue
in the courts for persons seeking
damages against tobacco compa-
MES on charges that smoking was
bad for health-and not 50 labeled
by the tobacco companies.
Then, also Of concern are tobac-
co stocks on the stock market,
and employment In tobacco towns.
These are all problems In the
minds Of Government officials,
awaiting the scientific verdict.
The argument for and against
smoking Is almost as old as tobac-
CO itself. England's Queen Eliza
beth was for it. But King James I
was against 1t.
He called 1t "loathsome to the
sight, disagreeable to the smell,
noxious to the brain, injurious to
the lungs, and by It's clouds Of
black smoak, nearly resembling
the horrid steams Of hell"
20 citizens" he cried. IF you
have any sense Of shame, or dread
Of infamy, left in your boSoms, lay
aside the use Of tobacco, o custom
attended with ignominy, received
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08

POUNDS OF CHEWING CODdCCO ana IS
million pounds Of snuff.
II you wrapped up all Of the to-
oacco produced in q year on United
States farms, you'd have Q cigar
weighing some % billion pounds,
worth SIS billion, and providing
livelihood for 10000 farm fam
lies. So says the tobacco institute.
In the Economy
Smoking tobacco Is one of the
most conspicuous Items In the
American economy-from massive
stockpiling to cigarette butts in
the gutter to displays and vending
machines.
If you still have any doubts,
count the number Of tobacco ad-
vertisements you see and hear
each day In newspapers, televi-
sion, radio, magazines.
American smokers spend over
SIS billion . year for tobacco
products. Various governments,
State, local and Federal, collect
$50 billion In tobacco taxes.
It Is Q big business built on o
big habit.
What would an adverse report
by the Federal panel do7
Undoubtedly there would be an
I'm m diate-although perhaps
temporary-drop In tobacco sales.
But considering the remarkable
resiliency Of the tobacco industry
over the years, swapping back
from bad publicity and public dis
favor, there might be o question
as to how long 1t would last.
But such o report could have
important secondary effects.
It could arm the Federal Trade
Commission In the regulation Of
tobacco advertisements.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08

bias on the issue-are weighing
seVidence that smoking Is or is
not harmful to health.
= This jury. gathered by the Fed
seral Government will deliver its
verdict in coming days.
The jury will make no recon-
smendations. 1t will merely evalu-
ate the scientific work to date to
measure the risk to health-if
there Is one.
To many observers there seems
little doubt that the panel will
indict smoking as harmful In q
number Of areas-from impaired
lung function to heart and artery
disease.
This view Is based on o body
Of statistical data which certain
researchers say shows shortened
lives for smokers, increased risks
Of cardiovascular disease and lung
cancer. and poorer lung function.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08

Communist terrorists that they
would be shot down II they did.
The result Of the vote was a
victory for Raul Leoni, q colleague
of President Romulo Betancourt
in the Democratic Action Party.
Mr.. Leoni, Is due to be inaugural
ed as President next March. If he
is, 1t will be the first time in
Venezuelan history that q demo-
cratically elected chief Of state
(Betancourt) will have been sue
ceeded by a person similarly
chosen.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-12-08
Motter Of Evidence

"sSAhSt VI 6'tSGuNG
Not all Of the data has sup
porting hard" evidence. There
have been findings Of changes In
the Innings Of the bronchial
tubes Of smokers-and these
changes have been called pre-
cancerouS. There have been find
ings Of higher cholesterol levels
in smokers. There have been find
ings Of cancer-causing chemicals
in tobacco smoke.
= The bits and pieces are many.
The Federal panel digested well
over 1000 scientific reports on the
effects Of tobacco to set forth its
own conclusions.
To the evidence condemning
tobacco, the tobacco industry and
its research committee offers this
line Of argument:
There is no direct proof of any
Of the charges. The body Of the
evidence Is statistical. There are
too many other factors that can
enter into complex disease like
lung cancer to assume that smok-
ing has any more connection
than, say. air pollution.
For example, DR.. Robert C.
Evening star., 1963-04-30
Webb Knapp
ReportsLosses

Webb g. Knapp, Inc, had a
difficult" year In 1862, but
plans to break ground soon for
its L'Enfant Plaza office CEN
ter in Southwest Washington.
the company said today in its
annual report.
The New York real estate de-
velopment firm said 1t incurred
a net loss of $l9,625,l5l last
year, compared with a profit
of $2,462, 700 the previous year.
owing to the softness OF the
real estate market, manage
ment was unable to realize its
program Of property sales to
which 1t had looked for sub
stantial profits" william Zee
kendorf, chairman. and Will
liam Zeckendorf, jr., president
said.
Rental and other gross in
come last year totaled $60.6
million, off from 1862 million
in 1861.
Evening star., 1963-04-30

%. share hTio iots Others h'IG. ld.shSfs ARE lots
E-dividend. Plus extra or extras
Evening star., 1963-04-30
Stock Prices
Steady With
Trading Active

NEW YORK (AP). - The
stock market steadied in mod
crate trading early this after
noon.
Changes OF most key stocks
were fractional. A few spe-
cially situated or higher-priced
stocks made wider moves either
way!
The list seemed to have alb
sorbed most of the profit TAX
ing which pulled down the av-
erages during the preceding
two sessions. but had little mo-
tive for q sustained upward
drive.
Big Three motors, electron-
les. oils and rails were gen.
orally higher. Steels, serospace
Issues, electrical equipments,
and chemicals we're mixed.
Chrysler rebounded. Ford
and General Motors added
fractions.
United States Steel, which
reports on quarterly results
after the close, remained
somewhat easy after pairing a
fractional loss. Republic Steel
traded about unchanged fol-
lowing It's report Of lower earn
ings. Bethlehem was steady.
Fractionally higher were
Radio Corp. IBM, American
Telephone, international Tele-
phone, Union Carbide, Sinclair
Oil and Southern Pacific.
Prices were irregular on the
American stock Exchange.
Trading was quiet.
Corporate bonds were steady
in light trading.
Evening star., 1963-04-30
METALS

NEW YORK (AP).-Spot nonferrous
metal prices today: Copper 81 cents .
pound, Connecticut Valley Lead l0h
cents cents ISSnT pOund. w East fstk 81 LOUIS Sns In
1.15h a pound, New York. Foreign
silver 1870 per Troy ounce, New York.
In Pittsburgh Scrap Steel No. 1 heavy
was quoted today by Iron AGE at
Evening star., 1963-04-30
ODD-LOT TRADING

NEW YORK (APl.-The New York
Stock Exchange reported today these
odd lot transactions by principal
dealers for April 20: Purchases OF
300.179 shares: Sales OF 3S4. .6S4
shares including 1925 shares sold
short
Evening star., 1963-04-30

In BANKRUPTCY or fecelyefthip OF
being reoraaniEed under the Bankruptcy
Act, OF securities assumed by such cum
panies. xi Ex interest Ct : Certificates
q Stamped, Dealt In tlat. Il Matured
Evening star., 1963-04-30

4
Sales figures are unofficial.
| Unless Otherwise noted. rates Of diyi.
dends In the ioregolnG table are annual
disbursements based on the last quarterly
or semlsannual declaration. Special or
extra dlvidends or payments not deslg.
mated a. regular ere Identified In the
following foolnotfa.
| q Sales In iull.
cid Called. I'd . Ex dividend. x-.,4-|
TX distribution. u ~ rights NV With.
out warrants W. With warrants, wd
When distributed. WI When issued. nd .
Next day delivery.
y Also extra o. extras, b. Annual rate
plus stock dividend c. Llquldatlng divl.
dend. q Declared or paid 10 ip61 Plus
stock dividend e. Paid last year 4 Pay.
able In stock during 1913. estimated cmsh
value on ex-dlvidend or en-dlstTibutloh
date. g Declared or paid 90 lar this
year Declared or PAID after stock
dividend OF split up. h Declared or paid
this year, On accumulstlve issue with
dividends In arrears. . Paid this year.
dividend omitted, deferred OF no action
taken. Al last dividend meeting De
clared or paid In 1857 plus stock diW.
dend. j. Payable In STOCK during 1867,
estimated cash value. on ex-dlvldend or
eS diSribution date.
Evening star., 1963-04-30
D. c. SECURITIES

Bid and asked prices on stocks listed
N the Philadelphia BALTIMORE Wash
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-20
WSSC Inspects
BY TeIevision

In recent years, the WASH
ington Suburban Sanitary
Commission has been a pio-
neer in the use OF closed
circuit television for the IN
spection OF sewer interiors
This system enables the
WSSC to pinpoint such prob
lens as root penetration and
ground water infiltration so
that they can be remedled
with q minimum Of excava-
ton. and resultant lower
repair costs.
The Nome nugget., 1963-01-28
EurOpe's Cold Wave Kills Off Four Pet POrpOiSes

CESENATICO, Italy R - Four porpoises, including one sent to this Adriatic seaside resort from Florida, died Saturday-victims of Europe's cold wave.
 The severe winter was too much for Florida-born Palooza, h is Adriatic-born mate Lalla, and their two aquarium chums, Jumbo and Belle.
 Ice formed over their pools as usually sunny Cesenatico was lash ed for days by snow and freezing winds. The porpoises repeatedly smashed against the ice, trying to keep their pools from freezing over and prevent them from breathing. Their keepers tried to help.
 But in the effort to fight off ice, the porpoises suffered numerous injuries, officials said. Their deaths were attributed to those injuries.
 Lalla and Palooza were among the worlds most famous porpoises. She was fished out of the Adriatic and was pining away in the Cese- natico aquarium.
 Officials figured she was lonely and asked Miami, Fla, to help. The American city sent Palooza in August 1860. With a jazz band playing a wedding march, he was dumped into the pool.
 Lalla and Palooza had two babies, but both died.