davidaulloa/AmericanStories huggingface dataset:
Tabor City tribune., 1963-07-24
A&P Trad demurk
Quality Products

The efforts of APP are
aimed constantly at selling in
its stores the highest quality
foods at the lowest prices
possible.
One method by which APP
accompliSheS this task is by
operating its own manufactur-
ing plants.
BY producing fine foods in
large volume. APP is able to
sell at substantially 10 lower.
prices to the consumer.
One such subsidiary company
OF Arp is the Quaker Maid
Company, which processes or
produces such products as Ann
fage Foods. Our Own and
Necta Teas. and White House
Milk.
The large, modern plants of
the Quaker Maid Company are
located stratcgically in the
food producing sections of the
country.
There are plants at Brock
port, n. Y; Brooklyn. n. Y:
West Bend, Wisconsin: Manito-
voc, Wisconsin,; and Terre
Haute. Indiana. In addition to
these, there is factory at
Bloomdale. Ohio. and extensive
salmon cannericS in Alaska.
These up-to-datc. well-man-
aged food factories. which pro-
duce food products for ARP
only, supply foods for some
$500 A & p stores across
America.
In these plants careful Sc
lccted ingredients are blended
and proccSsed according to
scientifically precise formulas
assuring uniform high quality
products which bear the rami-
liar APP labels.
These products are prepared
and packagcd by skilled en-
ployccS. using the finest of
technical equipment. much of
VIII 'ch is fully automatic in
operation.
Experienced food manufac-
turing experts personally sup
erviSc every step and keep
careful watch on the many
recording devices and gauges
n d c eating performances of
machines. weight and quality
measurements. tenn per ature.
timing. pressure. humidity. and
other factors so that constant =
" controlled processing is
maintained.
ScrupulouS cleanliness pre-
walls in the plants that produce
APP foods for the Company
believes that the conditions un.
der which its products are
made are just as much a
quality factor as the selection
Of ingredients. or as skill in
manufacture.
The entire manufacturing
process - from raw materials
through TO packaged product
is subject to continuous labor.
atory control. Graduate foot
chemists and expert laborator,
technicians carefully test sam
pies Of ingredients. samples oI
the product during processing
and samples of il when finish.
ed.
Unrelaxing vigilance is exer.
cised to meet A&P's prescribed
quality standards; no deviation
Tabor City tribune., 1963-07-24

section of the company's New
York store was curtained off
and chemist was put to work
making baking powder, which
the company put out under rs
own name and sold at a frac-
ton of the going price. =.
This venture hSralded the
beginning of APPS manufact-
ming operation and subseqt,-'
emily the food-tasting laborat-
orieS designed TO see that each
item sold in Arp stores meets
the company'S high quality
standards.
In 1888 a second son, John,
joined his brother and father
in the business and rounded
out the triumvirate that was 20
lead the company in its forma-
tive years. Mr.. John, who was
seven years younger than Mr..
George, was l6 when he came
to work as a fivc-dollar-a-
week clerk in the main store
in downtown New York.
But it was not long before
he was working closely with
his father and brother in
broadening the company'S line
and in peppering the map with
more and more rCd-and-gold
fronted stores.
More Stores Added
AS the country kept improv-
ing its machinery and the pop
ulation kept changing its taSt-
cS, these three kept adapting
their operations to meet the
new needs.
AS their operations in the
cities grew, they did not fail to
remember that vast scgments
of the population were still cut
off from the urban centcrS by
bad roads, and they organized
a vast fleet of travelling "Stor-
es' 20 service this market.
The red-and-gold Arp wag-
on, whose driver acted as store
manager, clerk, cashier, and
blacksmith and veterinar-
ian to his team of horses. be-
came familiar sight on lit
orally hundreds of mud-tu-
the-hubs wagon routes thro-
ughout the country.
In 1901, when MarConi first
demonstrated his telegraph and
the first oil well gushed in
Texas, there were 200 Arp
stores and hundreds of wag-
ons. In 1912. the year the Ii
tanic hit an iceberg and sank
in the North Atlantic. the
number of stores and wagons
had more than doubled
Economy Store" Introduced
Cash and Garry Shopping
But all this progress was tn
pale into relative inSignifi-
canoe in the years Immediate
ly following. For in 1912. MFR.
John hit upon an idea that
was responsible for the most
important decision in the COM
pany's history.
At that time. the individual
Arp stores offered all the ser
vices that other food retailers
gave: Arp clerks took tcle-
phone order, provided homo
delivery, gave away premiums
and even chalked up charge
accounts.
To Mr.. John there was
volume business. This was 90
strip away all the unnecessary
services, to sell food over the
Tabor City tribune., 1963-07-24

One of the most modern
food establishments i'm this
area opened in Tabor City
when the 4 & + Tea Com
pany unveiled its new Super
Market at Z Live Oak Street.
Company Officials have an
nouncCd that the latest addi-
ton to the nations Oldest and
largest food chain is one of
the fines, Super Markets IN
the CarolinaS and replaces the
former Tabor City location. y
involves investments in excess
of 100000.
Mr.. J. II. Nichols. Vice Pres
ident in charge of the Firms
Operations in the CarolinaS,
has extended an invitation 10
all residents of Tabor City and
the surrounding area to visit
the store during the Grand
Opening Week ana Indicated
ample parking space is avail
able al the new store. The
store itself comprises approxi-
mately 10000 square feet of
floor space and approximately
$4,000 square feet of parking
area, To accommodate 81 cars.
The clean lines of the fas-
cade of red brick and white
frame trim are cUordinated
with a graceful roof which is
dominated by an elegant Gu
pola with weathcrVanc-ili
reminiscent of 18th Century
Virginia Architecture.
/ MIR. Nichols commented. Eve
/ are certainly proud to dedicate
! To the Tabor City Community
q new Super Market to serve
the people of this County: and
we are doubly happy that the
| new store could be the Com
pany'S latest approved design
this handsome Early Amer
lean" style"
While the exterior of the
building hints at history. once
having entered the store, the
visitor steps right back into the
2Oth Century with its flourc-
scent lighting, its tile, chrome
and porcelain. The structure is
completely aforementioned for
the year round comfort of
, shoppers. There are three
check-out stands TO speed the
flow of traffic through the
store. For the customers con-
/ vCnlcncC, there is a Magic
/ Carpet" door, which opens and
/ closes automatically.
The cOmplcXity of the Super
Market operation is hardly
noticeable to the average OBJ
scrvcr-thc arrangement Of
store being orderly and easy
to follow. The store provides a
complete sclf-serVicc Meat De-
/ partmcnt. Meats are prc-Cut
and prcpaCkaged and are plain
ly marked with the name of
the item, price per pound. act
ual weight and total price.
The housewife can quickly
choose what she wants from
the many sizes and cuts in the
opcn-facc refrigerated cases.
If, however, she wants a SpccI-
al cut or odd quantity of any
merchandise, store personnel
will be readily available To
take the order and transmit il
TO the cutting room for prompt
/ perSonaliZed service.
There will be approximate
ly $500 items of name brand
merchandise available includ-
ing the famous Ann Page, Jane
resulted in tbp birth pr ina
Tabor City tribune., 1963-07-24

such as Harper'S Weekly an
nouncing the fantastic tea val
ueS available by mail order
from New York; tea clubs"
were being organized in cities
up and down the coast.
By 1869, ten years after it
opened its doors, the original
VeSey Street store had been
outgrown and supplanted by a
larger location next door, cof-
fee had been added to the line
"a few years later il would be
chrlStencd Eight O'Clock) and
Wells Fargo wagons were de-
livering the Company'S brands
throughout the land.
Within short time after
1869 there were retail branch
houses" in Boston and Phila-
dclphia, and by the beginning
of the 1905, APP stores were
Springing up in major cities
along the eastern Scaboard.
1t was a national tragedy.
the Chicago Fire of 1871, that
first took the company into the
heart of the Midwest.
The nation modified its re-
sources TO come to the aid Of
the ruined city, and as relief
supplies began to rumble in by
the train-load, APP foods were
among the first to arrive.
Soon an APP store had been
hastily set up, and within
few months there were two
more. And as the thriving
community rebuilt itself, the
APP stayed to open more re-
tail outlets.
By 1880, when the hustle
was a standard accessory of
feminine attire and horses were
still pulling trollcyS, there
were 95 Arp stores scattered
from Boston to Milwaukee.
Not only was the company re-
cogniZed as the most efficient
coffee and tea business in the
world, but il had already been
established as a symbol of the
new chain store concept. BY
this time, the company had
added coffee and spices to its
line of teas.
That was the year when
George l.. Hartford, then Is
years old, the Oldest son of the
founder came to work for the
company. Young "Mr. George"
began as the chief cashier of
the New York store, and for
some years his most time-con-
Stunning task was the counting
bill by bill of the chains daily
cash income.
But MIR. George had more on
his mind than just keeping
track of what came in. From
the beginning he gave minute
attention to the mechanics of
the purchasing and retailing
operation. and it was not long
before this attention resulted
IN what, in retrospect, was an
historic decision for the COM
pany.
Sometime in The 1905 the
youngster happened to men
ton to a chemist friend that
baking powder must consist of
extremely expensive ingredi-
ents. since its price was so
high. Not at ALL" answered
the friend, its just alum and
bicarbonate OF soda
Shortly thereafter the back
Tabor City tribune., 1963-07-24
A&P's History Dates Back
10 Pre-CiviI War Duvs

The year of APPS founding,
1859, was marked by many
significant developments in
American history. John Brown
raided Harper's Ferry as the
storm clouds of the Civil War
gathered. Colonel Edwin Drake
drilled the first oil well at
TituSville, Pennsylvania, clear
!, ing the way for the Motor Age.
The ComStock Lode was un-
covered in Nevada, and the
first hotel passenger elevator
in the country was installed in
New York'S Fifth Avenue Ho-
tel.
Arp began in that year with
a man, an idea and a Shipload
of tea. The man was George
II. Hartford, then 26, who had
left his home in Augusta,
|, Maine, and had worked bries-
ly in ST, Louis before heading
East again to New York City.
His idea was to sell good tea,
then the favoritc national beV-
erageS, TO New Workers at g.
bout a third of the retail price
by buying an entire clipper
Shipload and selling it directly
to the public, thus eliminating
many in-between steps and
costs.
First Store Opened
So successful was his vent
ure in selling the first ship
load at dockside that he i'm
mediately opened his first
store at 81 Vasey Street in
New York City.
OF all the events that hap
pened in 1859, the opening of
that little store was certainly
one of the most significant be-
cause it was destined to have a
, profound effect on the lives
of generations of Americans:
for it meant the establishment
of a new concept of efficient,
low-coSt mass distribution that
led to the development of many
other great chainS-food drug,
variety and general merchan-
disc.
The Vasey Street store was
a wonder to behold. Outside, a
huge gaslit "T" illuminated a
store front of "real Chinese
vermillion and flaked gold"
Inside, the red and gold
scheme was carried over to the
huge tea bins that lined the
walls; japanese lanterns and
brilliant gaslit chandeliers that
threw a bright hue over the
cashiers cage, which was built
in the shape Of a Chinese pa
CODA.
To bring the highest possi-
BILE volume of customers
marching through the store, he
employed promotional techni-
ques, including a brass band
that played on Saturday nights.
that were spectacular even in
the era when p. +. Barnum
was in the height of his glory.
Service Extended
To Other Areas
The Vasey Street store anu
the cost-cutting philosophy on
which it was based was so sue
cessful that Mr.. Hartford was
soon spreading his activities
beyond the confines of 81
Vasey Street.
Advertisements began ap-
pearing in national magazines
more efficient way Of doing a
Tabor City tribune., 1963-07-24

resulted In tnG Dlrtn OF the
Combination Store" and clear
ed the way for the develop
ment of the super market a
few years later.
Company Decentralized
1t was also in 1925 that the
spread of the company'S oper-
atoms resulted in the decision
to deccntraliZe.
That year five separate Di-
visions were organized. Each
one had its own president and
advisory board of directors. its
own warehousing men, and
transportation employees.
In 1926 a sixth Division was
added and in 1898. a seventh.
Today's seven Divisions are
headquartercd in New York,
Boston, Chicago, Pittsburg.
Philadelphia, Detroit, and
Jacksonville.
The stores in this area arc
part of the Southern Division
with headquarters in Jackson
vile. Florida, of which MIR.
II. NJ. Smith is president.
In the late Thirties. the sup
er market entered the scene.
Beginning with 20 super mark
cts in 1895, it pushed steadily
upward, replacing service"
stores by the score. This trans
ition at a steady pace Except
ing the war years. to point
where today most of the retail
Continued On Page p
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-01-02
Trips Are Slated
For CARE Donor

GIL THORP
DR.. KILDARE
BUCK ROGERS

A generous American will be
given a "trip to Washington.
NeV York and Colombia in
February BY the Fibre Box
Association.
The trip will 90 to the donor
Of the 5o-mil'ionth CARE pack
age His Identity is still UNI
known. out he is expected 10
max ehis gift sometime during
January.
The don " and his family will
be guests OF .lonor at cere-
monies in Washington, will
then 90 - United Nations and
CARE headquarters In New
York and viii travel to Colon
bia TO deliver the gift person.
ally TO a needy family.
The Fibre Box Associations
members box food and self-help
equipment for CARE packages
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-01-02

Archdiocese Of Washington,
will be held at Loyola -on-Po-
tomae, Faulkner, Nd, January
1920. ~t
The Rev. John F. Devine,
81, director Of student person
mel and instructor OF theology
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-01-02
Leonard Storr
BY Dick Brooks
George Tusko

married couples will be held
May 1926 and November 1924.
Couples desiring TO attend may
contact Mr.. and Mrs. Richard
Brintzenhofe, 6ll4 st. Margaret
drive. Washington ~.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-01-02

at Georgetown University. will
conduct the retreat. II will be-
gin with mass at 6;1S pm. Fri-
day, January 10, and end at
4 pm. Sunday.
Other weekend retreats for
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-01-02
Married Couples
Retreat Planned

A weekend retreat for mar
ried couples. sponsored by the
Family Life Movement Of the
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-01-02

70 auonN No malc
''ss "'s ON"
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-10-23
Puthet Loo
Holds 5 in
Plane Crash

TOKYO. Oct. 90 (AP).-
American and other survivors
of the crash Of an Air America
cargo plane shot down over
Southern Laos are prisoners
of war" Of the pro- Communist
Pathet Lao and will be ar
raigned by them. q Red Chi
nese news agency said today.
1T is natural that they must
be tried" the New China news
agency quoted q spokesman for
the Pathet Lao military high
command as saying. The
Pathet Lao did not specify
charges, but said the crew was
engaged in military sabotage. "
The Communists did not give
the number of survivors nor did
they identify them except as
American. Thai and National
ist Chinese soldiers. But the
Communists description Of the
plane and the time and loca-
ton Of the attack conceded
with Western information that
the Pathet Lao downed O GAG
Air America cargo plane Sep
tember 5 while 1t was on a
supply drop mission to Royal
list refugees.
Air America said in Vien-
tiane, Laos, Monday that Eu-
gene Henry Debruin Of Kau.
kauna. Wis, three That's and {
Hong Kong Chinese survived
the crash and were being helc
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-10-23

CHICAGO, Oct. % (AP)-
Nearly one-hah Of Chicsgo's
approximately 10000 public
school pupils were absent from
classes yesterday. most Of them
staying away In what Negro
eivil rights leaders claimed was
the Nations largest school
boycott.
The massive one-dsy civil
rights boycott was In protest
against what leaders called the
growing school segregation in
Chicago" and against the
policies Of Benjamin c. Willis,
superintendent Of public
schools.
They claim that Supt Willis.
one Of the Nations highest
paid public officials and In his
10th year Is superintendent. Is
Irresponsible for what they term
de fscto segregation in the
public schools.
5000 Demonstrate
The boycott, with heaviest
absenteeism reported in schools
In predominately Negro neigh
borhoods, was climaxed late
yesterday by q demonstration
by an estimated 5000 to 10000
persons who marched around
the city hall-county building
and at the downtown offices Of
the Board Of Education.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-10-23

The marchers. both white
snd Negro. ehanted. sang and
displayed signs. There were nj
incidents a. they listened Il
speeches by leaders Of the
Freedom Day Boycott Com
mittee Of the Co-ordinatins
Council Of Community orgsni-
cations, an alliance Of civil
rights organizations. Rush
hour traffic in the loop was
damned.
Supt. Willis earlier this
month resigned his $4s.500-a-
year post because, he said. the
Board Of Education was en-
croaching upon his admin
strative duties. But the board
which has two Negro members,
rejected his resignation and
Supt. Willis later accepted the
boards proposal to reconsider,
224,770 Absent
Supt. Willis reported that
224.770 pupils In the city's $50
schools were absent from
classes yesterday because Of the
boycott or other reasons. The
total enrolment Is 469.733.
The stayaways, both Negro
and white, totaled l75,01s. or
STA per cent In elementary
schools. and 49.752. or 1874 per
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-10-23
Food Crisis Seen
In Many Lands
By Year 1000.
BY the Associated Press

The Agriculture Department
in what 1t calls q hard look
ahead. said today that mar
faces staggering problem in
developing food production
sufficiently to feed the worlds
population In the year 1000.
In what 1t called q compre-
hensive new study Of the world
food problem, the department
said the world most likely viii
have to feed more than double
the present three billion people
by the beginning Of the next
century.
The Job will have 10 be done
when there Is little new land
to draw on in many areas and
not enough capital to raise
yields much in most areas, the
department said.
The food problem, It said
will exist largely In Asia
Africa and Latin America.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-10-23
Methodists in Africu
Pick Native Leader

PORT ELIZABETH, South
Africa. Oct. % (AP).-A So
year-old African clergyman, the
Rev. Seth Mohtimi. yesterday
became the first African to be
chosen leader Of q major church
in South Africa. He was elected
president OF the country's
l.S64.0OO member Methodist
Church by . large majority
at the church's annual con-
ference here.
He started life a. . herd boy
In neighboring Basutoland and
has been . minister for 80
years.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-10-23

by the Pathet Lao. The airline
said Joseph c. Cheney of
Wayne, Mich, and Charles g,
Herick Of San Antonio. Tex,
were missing and presumed
dead.
The plane was chartered for
the supply mission by the
United States aid agency or
behalf Of the Laotian govern
ment.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-10-23
Boycott Hits Chicago Schools
In Day of Segregation Protest

cent In high schools The daily
average absenteeiEm was re-
ported as 1928. School off,
cials said an undetermined
number Of pupils had been
threatened with, harm II they
attended classes,
School board officials said
Negroes in elementary schools
outnumber white pupils 1s2. 223
to l74,202. High school enroll
ments show 80.647 white stu
dents and 42,710 Negroes.
The boycott nearly emptied
some Of the schools In Negro
districts.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-10-23
Open House at Home

A tea and open house viii
be held from 2 to 8 pm. Sat-
urdsy at the Baptist Home for
Children, 1901 Greentree road,
Bethesda. A goal Of $1,000 has
been set for the donation
day" event.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-10-23

The Scotch you see in the picture above is noble
potion from the heart ofScotland-the first true extra
light Scotch produced by a world-famow maker.
Traditionasts should stay with the original ''Black
White" in the dark-geen bottle If you want an ex-
citing new experience try 'Black White" Extra
the great tradition smooth, unclouded glowing on
the palate. Why not get bottle of sach-today1
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-10-23
"BIack & White" announces companion Scotch:
"BIack & White" Extra Light
Problems light blend
traditional Scotch
for Black White Extra Light

EVERY great Scotch has its own secret formula Now
"Black & White" has t0UO The great original And its
companion -"Black & White" Extra Light
The Whistles for "Black & White Extra Ligh, come
from the traditional regions Of Scotland The barley
malt stepped in the soft water of mountain streams
and dried over fires of glowing peat. And the fresh
air ofthe Highlands permeates the casks in which the
Scotch natures.
BLENDED SCOTCH WHISKY sss PROOF - THE ElErscH
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-08-18

"THE GILDED LILY" 1895. Amusing romantic
comedy about girl who achieves fame by
turning down a titled sutton CIaudette
Colbert, Fred MacMurray. 12:55-o
Thursday AN.
WOMAN ON THE BEACH," le47. A Naval
officer loves the wife of blind painter.
Well acted Joan Bennett. Robert Ryan.
1905
Thursday PM.
HOT TIP" 1895. A horse lover risks the
family fortune. Amusing comedy. James
Gleason. 1:00-5
CHINA" 1913. Uninspired war film. Alan
Laid, Loretta Young 500
drama of Mexican priest who refuses to
support the anti-cIeric government. Henry
Fonda, Pedro Armendariz l1:l0-5
RAINBOW ROUND MY SHOULDER" 1852.
A lively musical about Hollywood studio
messenger. frankie Lame. Charlotte Austin.
12:55-q
Friday AN.
'vAGABoND LOVER" 1929. outdated musical.
Rudy VaIee 1905
Friday PM,
ARMY SURGEON" 1912. Fair World War
meIodrama. James Ellison, Jane Wyatt.
1:00-5
THE UNNAMED BREED" 1913. Pleasing
western with some comedy and fast action.
Sonny Tufts, Barbara Britton. 500
THIS ABOVE ALL" 1912. A dated but
powerful story of romance between a dis
iIIusioned British soldier and a patriotic girl.
Tyrone Power, Joan Fontaine. 300
DESTINATION MURDER" 1850. Weak crime
meIodrama. Joyce Mackenzie, Hurd Hatfield.
11:l0-5
LADY ON A TRAIN" l945. A girl sees
murder but nobody believes her. Fairly ex-
citing mystery Deanna Durbin, Ralph
BelIamy. 11:30-7
TARTAN AND THE HUNTRESS." l947.