davidaulloa/AmericanStories huggingface dataset:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-03-24
HERE'S BILL VEECK
Senators Picked
At Bottom Again

Baltimore will take advantage
of the recent deal with the
White Sox and set up the kind
of strong defense that once
was the Sox trademark. Maybe
in the long run the trade will
favor the White Sox. Baseball
is played in the short run,
though. somewhere between
the first and ninth innings)
and, as a selector. can't af-
ford to wait for Ward and
Nicholson to develop. I hope
the White Sox can.
I see a fierce struggle for
fourth and fifth between the
White Sox Ind the Twins. A
lack of good pitching will keep
the Twins from really moving
into contention. OF course, one
injury or one regular having q
bad season could murder them.
Q'm out of that one nicely.
The Angels will drop to sixth.
really think they'll sink much
lower but I haven't any CUTS.
They have made no changes
in personnel. hoping apparent
ly that miracles are reoccur-
ring phenomenan. 1t won't
happen. Talent has to tell
sometimes. although you can't
prove 1t by Gene Autry's ca
reer, can your
Boston has improved enough
to nose out Cleveland, q state
ment which Johnny Pesky
might not take as an unquali-
fled endorsement. For q change
Boston will whack a few over
their own left-field wall. The
way things we're going last year
they weren't sure whether to
raise or rae 1t.
New uniforms, new starting
time, new manager. even a new
strike zone won't help Charley
Finley's Athletics. Even Charley
admits it's a sick team. He
wants to take undoubtedly
on his doctors advice-to q
warmer climate.
Guess Who?
1t is automatic among horse
players that picking the last
horse is tougher than picking
the winner. This could be be-
cause horses are handicapped
to make the races even.
In baseball. they have his
torically favored the opposite
approach. With the Washing
ton entry, the fine art of base
ball handicapping has achieved
unheard of heights, whic h
means the Sena tors could con-
ceivably achieve unheard Of
depths.
Please do not clip this and
send it back to me in the au-
tumn with ,ome such clever
repartee as "Ha-ha." I will be
! quite busy, come autumn. loft
! lily picking the football stand
, ings.
tcopyrisht. 1919. Field Enterprises. Ine.)
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-03-24

in the fifth inning. OToole,
squaring off for a bunt. took
a full swing and the bat hit
Torres mask. Braves officials
said the injury was not serious,
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-03-24
WHITE SOX WIN
ON CARDS ERRORS

ST. PETERSBURG, Fla,
Mar. 20 tAP).-Two ninth
inning errors set up two runs
by which the White Sox ended
a four-game st. Louis winning
streak, Az. today.
Phil Gagliano and Julian
Javier kicked ground balls be-
hind rookie Alan Brice, follow
ing Pete Wards single, that
filled the bases with one out.
Camilo Carreon, trying to
check his swing, topped an in
field hit to third, scoring the
deciding run, and Charlie Max
well drove in an extra tally
with an outfield fly.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-03-24

MILWAUKEE, 900 900 OOO-O 4 l
CINCINNATI 90 900 900 i0x-i Z Q
Burdette. Hendley (6l and TORE
decker (5l: o'Toole. Brosnan (el and
Edwards. W-o'Toole. L-Hendiey.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-03-24

Houston 900 O65 OOO-l1 IL /
Los Angeles 900 0O1 100 2 Z Q
Mcmahon, Nottebart 80, Caffrey
tSD and Campbell, Adlesh 49,: Chance,
Jones (6), Morgan "a, Spring 81 and
RODGERS, Kirkpatrick (S). W-Notte-
bart. I-Chhnce
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-03-24

BOSTON 600 OO4 OO2-6 Is 4
CHICAGO 2O1 100 3Ox--7 o
Monbouduette, Farley (s) anc
Nixon; Ellsworth. Mcdaniel (6l
W Mcdaniel. L--Monbouduette.
Home runs-Boston, Clinton. Chi.
cago. Brock, Landrum.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-03-24

s. sGlf Lou. "a S SSSS SSSSS SSSSSS-4 II 1
Horlen, Fisher 80, Wilhelm 191 and
Carreon; Taylor, Stack (5), shantz
t6l, Brice l0) and Oliver, Sawatski
(6). W-Fisher. L-Brice.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-03-24

Television

Bowling
Championship Bowling,
WMAL-7, noon.
Bowling Teens. WMAL-7, !
pm.
Golf
Arnold Palmer and Gary
Player VS.. Dave Mari and John
ny Pott (filmed). wMAL-7. 3
pm. (repeat Of Saturday.
Bob Goalby VS.. Bob Charles
tfilmed), WRC-4. 4pm.
Auto Racing
Monte Carlo sports Car rally
WTOp-D. 2.30 nm.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-03-24
Orioles Third

They will be followed. at a
discreet distance. by tn Tigers.
Bob Scheffing makes few mis-
takes. Having taken his basic
training with the Browns and
Cubs, he knows just what not
to do.
In third place, the Orioles.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-03-24

Kaat and Ratliff; McLish, Durer
Lr--Mctish.
Home run--Minnesota Ratliff.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
popular fashions
SpOrtSWear

WASHINGTON, LANGLEY PARK,
sHIRLIheToN
800 Misses pedol pushers, novelties
and solids. Sizes 1918, Orig. 4.98-
1913 - ------ 2.99
500 Misses slocks in Docron poly
ester and cotton. 1918. Orig. 5.98-
1913 - 3.99
POPULAR FASHIONS SPoRTSWEAR-
Washington. Street Floor; LaHpleg Park,
ShtrliHetoH, First Floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
WOmen'S dresses
WASHINGTON STORE ONLY

100 Women's dresses, one and two
piece styles, sizes l4h-2 ".
Comp. 10 l7.98-$25 Sl2
WoMEN'S DRESSES
Washington Store Only, Second Floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
cOrSetS and
brassiereS
STORE ONLY

II Fomous-moke oirdles ond ponty
oirdles. Broken sizes. Comp. TO
$5-7.9S --------- 800
100 Nylon loee bondeous, stropless
Bed cups. Orig. 5.95-5.95 2.4s
80 Luxury nylon loee oorter belts,
white only, medium size. Comp. 10
$50 l.29
coRSETS AND BRASSTERES-Wdsh-
iHotoR Store Only, Third Floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
mems clothing
WASHINGTON, LANGLEY PARK,
SHlRlINGTON

WASUtFN9NOtNs @NfN1hGN b@NNg
SHlRLINGToN
los Lonsbrook Spring and Summer
weight Suits. Comp. to 5o.e5, $500
WASHINGTON STORE ONLY
IS AII-WooI Suits, 3-button lounge
and noturoI-shouldeT models. Orig.
59.e5-$85 -------- $500
so Lonsbrook Wosh 6 Weor Suits.
Doeron polyester and cotton blends.
Orig, 1895 - ---I 1890
as Imported Cotton Roincoots.
Natural and block. Broken sizes.
SpecioI 500
10 Sport Coots, foil and spring
weight. Broken sizes. Orig. 1886
1895 500
MEMS CLoTHING-WashiHOto
Street Floor:
Langley Park. ShirlinOtoH, First Floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
lingerie
WASHINGTON STORE ONLY

so Nylon trieot briefs, block and
postels. Broken sizes. Orig, 81
$3.50 Lac
90 Nylon trieot loee- trimmed briefs,
hi shodes, postels. Al in the group.
Orig. .6S-S2 81
IS Nylon treot pettieoots, white,
postels, hi shodes. S-M-L. Orig. 81
20 =----- ----- ---------- Ivy
20 Nylon trieot pettieoots, loee-
trimmed. White, block, red In the
group. S-M-L. Orig. SOS $50
SO Polished cotton slips, white only.
Sizes 1884 Orig. 50 2.o9
so Shortie bikini polomos, polko-
dotted cotton botiste. SIN. ORIG.
81 - 2.99
20 Double-sheer nylon peIonoirs,
white, blue, red, beige. Petite-S-M.
Orig. SIS 800
so poiomos, cotton broodeloth in
florol prints. Sizes 32-4o In the
group. Orig. 50 z.9o
Washington store oniv,
Third Floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
Sale Friday Morning Sorry, No Mail Phone Orders
mems furnishings
WASHINGTON, LANGLEY PARK,
ShlRLlNGToN

WASHINGTON, LANGLEY PARK,
SHlRLINGToN
700 pr. fomous-moke hose, stretch
and broken sizes. Worried potterns.
Orig. ST ice pr.
300 Lono-sleeved shirts, mostly
whites 10 group. Reg. colIors and
button-downs. Orig. 2.eo-$5,
l.59, z for So
WASHINGTON STORE ONLY
100 pr. Mems undershorts, Docron
polyester and cotton blend. Broken
sizes. Orig. l.o5 l.l9
90 Mems ties, royons, oeetotes,
mostly stripes. Some fomous-moke
elip-ons. Orig. so - use
MEMS NEUTRALITY-SUSPICIOUS..
Street Floor;
langley Park, ShtrliRgtons First Floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04


Decorative designs and coIors thot
ore vot-dyed and pre-shrunk. 4S"
vide. Cotton soiIcIoth and textures.
DRAPERIES q UPHOLSTERY
EU5sr s"s FG sn1a sGS sscSa P Pooi
major appliances
WASHINGTON STORE ONLY
! Deluxe Toppon Gas Ronoe with
automatic clock. Speeiol - $2o6
| Gibson l4-cu.-Ft Upright Freezer,
>SI79
] Westinghouse Portable Automatic
Dishwosher -------$I3z
u Gorbooe DISPOSED. floor somple,
! General Electric Automatic EIec-
trio Dryer ----------- S71
2 Aportment-Size Wrinoer Woshers,
S2S
Emerson Quiet KooI Dehumidifier
S4e
| chrysIer l-H.P. Air Conditioner
with 1000 BTUs ------$l66
Westinghouse Air Conditioner, two
speeds, ventilation control SITS
| Deluxe Webcor Stereo Tope Re-
cordef ------------ SSS
! Westinghouse Portfolio Four-speed
Photograph -------$5 $50
Moenovox Four-Speed Portfolio
Photograph ------- $37
Grundio Moiestic Stereo-Rodio
Combination ---------$l66
Moonovox Stereo Console, QUITO
motto changer ---------- $i39
WASHINGTON. LANGLEY PARK.
SHlRLINGToN
so Bio Eight Tronsistors, carrying
eose, eorphone and botteN. Special
1883
so Ten-Tronsistor Portfolio Rodios,
Gift poks. Speciol - ------l5.Se
8 Deluxe Toble Rodios, with AM
FM-SW ond seIf-eontoined FIN
stereo. Special - ------- $l79
so Six-Tronsistor Portfolio Rodios,
CoTIvt09 COSes Outtct1' SpS(ioi ssSS
4 Delmonico Stereo Consoles with
tope recorders. AN ond FM bond
rodio. Speciol ---- S277
s Four-Speed Photographs with
carrying hondIe ond tone control.
Special ----- ------- 1885
6 Portfolio 10" TV Sets in ivory
color SIIA
6 Westinghouse %" Console Tvs
with Uh1F ------------- 80 $Zlb
3 cosy Automatic Washers with 3
cycles .-.-- VII
3 Deluxe Automatic Washers. z
wosh speeds and four cycles. Special
3 Moytoo Deluxe Automatic Wosh-
ers with lint filter. Special - $2oS
3 Whirlpool Wrinoer Washers or
costers III
3 Columbus Cos Ronoes with top
burners S95
s Mooic Chef Cos Ranges in yellow,
SOS
MAJOR APPLIANCES. RADIO 4
Washington, Strfh Floor;
LANGLEY Park, shtrliHgtOH, LotOer Lepsl
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
tots & tOddIerSs
coats
wOnlen's gloves

WOmen'S gloves
WASHINGTON, LANGLEY PARK,
SHIRLINGToN
so prs. Comp. to 40 =,
200 and 800 II
Nylon gloves and cotton gloves
slightly soiIed from dispIoy. Broken
sizes.
NEUTRALITY-SUSPICIOUS. Street Floor;
Langley PARK a Shtrlineton, first Floor
entire stock of
girls suits
WASHINGTON, LANGLEY PARK,
SHIRLlNGToN
100 Orig. OS9
W99.I400 I'D
Solids, ploids, some with pIeoted
skirts. white removable coIlors. Sizes
LA. Sove now for Eoster!
SO Girls' Suits, Botony woods, postel
solids. TIA. Orig. 1899 1899
GIRLS WEAR-WashinOton
Fourth Floor; Langley Park,
ShtTltHotoH, Second Floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
blouse clearance i'm
time for Easter!

WASHINGTON, LANGLEY PARK,
SHlRLlNGToN
S ses Gs"'. " 81
Toilored and frilly styles. Cottons,
Docron poIyester and cotton, nylons.
Short, "a or long sleeves. Prints
and solid eolors. Sizes 3o-39 in
group.
MISSES SPORTSWEAR-Wd Washington.
Second Floor Langley Park and
ShtrliHptoH, First Floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04

housewares
WASHINGTON STORE ONLY
So Aluminium Whistlino Teo Kettles,
3-qt. size. Special 1888
80 Five-Cell Flashlights. complete
with lotteries. Special -~----l.ls
81 Fiber Baskets, voSied styles.
Special -------- 81
II NI-Purpose Stock Choirs. Varied
coIors. Orig. 500 1873
II Contour Type Polio choirs,
voried eolors. Orig. 500 3.99
SO Heavy Aluminium Fypons.
Special l.Ss
HoUSEWARES--washin Store ONLY,
Sixth Floor
patio tables special
WASHINGTON, LANGLEY PARK,
SHIRLIkGToN
81 pieces - 30
nOOO -
All-steel construction, 10" diometer,
20" high. AttroctiveIy deeoroted!
HoUSEWARES-Washi
s ssisl ElSCs I fo,sss L Psse'
fOur-cycIe power
mowers
100 Movers OnO0
special OO
Lifetime steel deck, fomous Clinton
engine, l9-inch cut, staggered
wheels, leof mulchino attachment.
Sove now!
HoUSEWARES-Washin gton,
SiItH Floor; Langley Park,
ShtTlsngton, Loper Lspel
WASHINGTON, LANGLEY PARK.
SHIRLINGToN
special purchases
imported holland
DuHhIDS
(MoiI and phone orders accepted on
oil bulbs--minimum order 81
GIadiOIus 10 for Csc
Portiol Listing
lavender Dream lLovendorl
Cinderella Pink
Fire Bird lGeronium Redl
Snow Princess lWhite)
Green Woodpeekes l6reenl
Atlantie lOronoe-redl
Eifel Tower lWhitel
Carmen deep redl
Memorial Day Rosy mooenfol
Son Souei tScorIett-yellow STRIPED
Ruffled champoln lRuffled Pink
Flower Song lYellowl
Morning Kiss Pure white)
Victory Doy loronoe redl
Ven Meeseren lConory yeIlowD
Pestel Beauty lCreom g Violet
Silhouette tlovendor g redl
Blue conqueFoF tDork violet bIuel
unsuFpessebls tBlood Fedl
Winston Churchill lDork redl
Dahlias 35c ea.
PortioI Listing
RedmasteF tRedl
Pink Delight
Golden Leader tYellow)
BIixxerd tWhite)
lavender Perfection
Red Flame
House OF Orcnae
BFondaris lRed g Yellowl
American FIos lRed g Whitel
King Albert Purple g whitel
Fire Fly lRedl
Purity tWhitel
Rising Sun Yellow
Princess MeFseFes Rose lSolmonl
White AsteF
Beg0nias use ea.
Portiol Listing
comells Types Double Scohet
Double White
Double Pink
Double Oronos
Double yellow
carnetion Types Fimbrioto Seorlet
Fimbrioto Pink
Finbrioto Orange
Fimbrioto Dork Red
Honsins Bosket Type
pendulo Pink
White
Red .N
yellow
Lilies 62c en-.
Orange Triumph
REGGIE
Speciosum Rubrum
Henry
Towering Bulbs
10 80 a Box
45c box
Double eRemoass linked eolor)
Monbretios loronoel
American Shamrock lredl Gorden
Orchids twhite-red centerl
0ARDRR sHop--fgonaewayss
Washtneton. SiTfh Floor Lanoieu PARK.
shtrliHgtoH, Patio Shops
fill 60 D.m.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
entire stock of
girls suits
girls wear
WASHINGTON, LANGLEY PARK,
BURLINGTON

SHlRLlNGToN
IS Girls coots, spring woods, broken
sizes. Comp. to 1000 1899
IS Girls dresses, porty and toilored.
Comp. 10 6.oo- 1929 500
80 Girls cotton dresses, sizes TIA.
Comp, TO 500 800
WASHINGTON STORE ONLY
10 Girls white dresses, nylon and
Docron polyester. Orig. 1922
1899 SIS
GIRLS WEAR-Wdshington
Fourth Floor; Langley Park,
ShirliHpton, Second Floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
mems spOrtswear
WASHINGTON STORE ONLY

$50 Mems Sport Shirts, long and
short sleeves. Some shirt loes. Orig.
S4-SS.95 -------------SI
10 Terry Cloth Pullovers, ldeol for
worm weother. Orig. 50 1877
80 Mems Beech Joes, stripes, by
fomous moker, Orig. 6.95-s.95,
2.sT
$50 Mems Long, Sleeve Sport Shirts,
solids, ploids, checks. Orig. S., l.o4
8 Mems Teryeloth Beech lockets.
SIN sizes. Orig. ll.95 400
MEMS -Rashin0ton,
Street Floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
nO-irOn nyIOn
Jersey dresses
WASHINGTON. LANGLEY PARK,
SHIRLINGTON

200 Orig. O9O
I2.98.I49S ID
Delightful prints. exciting potterns
In the eosy-core fobric thot woshes
so we'll, pocks without muss or fuss!
Sizes 10 TO 20 and l2R to 22h
in group.
DAYTIME DRESSES-Washtnoton
Third Floor; Langley Park, Second Floor;
ShirliHgtoH, First Floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
lightweight wool
dresses
WASHINGTON, LANGLEY PARK,
SHIRLINGToN

Royons, cottons, ocetote brocode,
nylon Jerseys. Sizes 10 to 20 and
l2h to 22h in group.
DAYTIME DRESSES-WdshinDtoH
Third Floor LdaOley Park, Second Floor:
ShtrliHgtoH. First Floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04

Atwood ploids. tweeds and checks.
Slim and pleoted skirts in new spring
eolors. Sizes 9-l4.
SUB-TEEN sHoP-washtnOfon,
Fourth Floor Langley Park,
ShirliH0fon, Second Floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
sIipcOver and
drapery fabrics
WASHINGTON, LANGLEY PARK,
SHlRLINGTok

1000 Yds. 0Mc -
Orig. I.90 OO
Decorative designs and colors thot
are vot-dyed and pre-shrunk. 48"
vide. Cotton soileIoth and textures.
DRAPERIES q UPHOLSTERY
Washington, Fourth Floor; Langley Park,
Lower Level; ShirlingtoR, Second Floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
Sub-teen shop

SDOH
WASHINGTON, LANGLEY PARK,
SHlRLINGToN
20 Young teens dresses cottons,
sizes 8-l4. Orig. lo.99- 4.99, 500
20 Young teens Jomoieo shorts,
Doeron polyester and cotton. Orig.
2.99 -l.99
WASHINGTON ONLY
3 Young teens cotton dresses, Sizes
8-l4 Orio. 8.oo-lo.oe 3.ee
2 Young teens wool cor eoots, size
10. Orig. l4.99 ---- --9.8S
! Young teens blue hopsoekino eoot,
size z. Orig. S25------ 1899
6 Young teens wool skirts. Broken
sizes. Orig. 7.99-----------2.99
SUB-TEEN SHoP-Washin0ton,
Fourth Floor;
Langley Park. shiriiHstoH. Second floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
fOur-cycIe power
mowers

Lifetime steel deck. fomous Clinton
engine, l9-inch cut, staggered
wheels, Ieof mulehino attachment.
Sove now!
HOUSEWARES-Wdshi
SirtH Floor; Langley Park,
ShiTlington, LoweT Level
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
popular fashion
dresses

300 Juniors, Misses and Holf-Size
Dresses. prints. solids. Orig. 1893
1873 100
$50 Imported Irish Linen Dresses,
sleeveless styles, snort sheoths.
Block, beige, turquoise, pink. Sizes
1920. Orig. 1913 $50
POPULAR FASHION DRESSES
WASHINGTON and Langley Park,
Second Floor; ShifhHgtoH, First Floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
mems shoes
WASHINGTON STORE ONLY

Mems Discontinued cosuoIs and dress
oxfords by Roblee. Broken sizes.
MEMS SHoES-Washinston store only.
Street Floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04

famOuS-Enaker's
daytime dresses
WASHINGTON, LANGLEY PARK,
SHIRLlNGTON
n ~ csys. +" Go
Excellent selection Of styles, fobres
-. nony iocket dresses Sizes TO-
20 ond l2h-22h in group
DAYTIME DRESSES--Wdshtnot
ThUd FLOOR Langley Park Second Floor.
ShiflinetoH, First Floor
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-04-04
dress fabric
remnants
\ ~ price

Useful IL yd. lengths Of eottons,
silks, royons, nyIons, Doeron poly
ester and wooIens. Current spring
eolors. 80" to As" wide in group.
FASHION FABRIcs-WashinOton,
Third Floor: Ldnglev Park, First Floor;
ShirIinOtoH, Second Floor
Evening star., 1963-01-20
Nv BILL VEECK

Even by stretching Webster's
definition from here to Ascot
Downs. I am afraid that can't
qualify as a sportsman - not
even a sportsman, second
grade.
Hence I feel highly qualified
to discuss that noble breed
with complete detachment and
quiet authority.
A baseball sportsman (my
definition, not Webster's) is a
fellow who meets three rather
stringent requirements:
/. He must have a large
enough outside income to be
able to indulge passion for
running a ball club for his
personal pleasure rather than
for the pleasure Of his fans.
2. He must finish in the Sec
ond division. Regularly. II he
finishes higher once he may
still be called "a sportsman"
by a few traditionalists, but he
definitely has lost the right to
be called "a true sportsman" a"
If he finishes in the first di-
vision regularly he becomes just
another owner, and If he wins
the pennant well, let's not
even think about that.
3. Through ineptitude or
some similar vagary, he must
not draw enough customers to
break even. This gives him an
Evening star., 1963-01-20
HERE'S BILL VEECK

air of austerity and makes him
a benefactor. In fact, If he
loses enough money he will find
himself being called a pure
sportsman"
To Philip Knight Wrigley,
then, goes the ultimate acco-
lade: Here is a true sports
man.
Has Advantages
The question now arises as
to why anybody would want to
be a true sportsman. Well, it
does have its advantages. He
is accorded polite, respectful,
silk-glove treatment in a seq
ment of the press. Rowdies
lower their voices when he
passes. Children automatically
tug their forelocks and gentle
women curtsy. No one would
dream of questioning his mo-
tives or tactics as they would
those of the avowed promoter.
I've never quite understood
the psychology behind it all,
except that sympathy seems to
be involved. Why anyone
should feel sorry for a fellow
down to his last six residences,
an island full of gold, so per
cent of the chewing gum mar
ket and a building on Chi
cago's Michigan avenue, I'll
never quite understand.
Wrigley wants to win a world
Evening star., 1963-01-20

he also might draw a few ex-
ira hundred thousand custom
ers each year would have been
in dreadfully poor taste.
The Boss" ruled that night
baseball was but a passing
fancy and that the towers
would corrupt the beauty of
the park.
Not having been first, or
fifth, or 10th, Phil Wrigley, is
not about to become goth. He
has vowed to repopularize day
baseball, a project which, on
the evidence of the last 25
years, should give him some
thing to occupy his time for
the next 25-Walter O'Malley
to the contrary.
Some years later he had an
other idea for bringing a world
championship to beautiful,
lightless Wrigley Field. Again,
I must admit, it was unique.
Wrigley arranged a working
agreement with the Milwaukee
Brewers. but before he would
give the Brewers any money he
stipulated that they must NOT
sell him any players they de-
veloped on their own.
Fans Won't Argue
And so the following year
Whit Wyatt went to Brooklyn,
instead of Chicago, and pitched
the Dodgers to a couple OF
Evening star., 1963-01-20
Meet Phil Wriq!ey-the True Sportsman of Baseball

pennants. But the plan itself,
Wrigley would argue, was a
good one. And nobody in
Brooklyn would give him an
argument.
All this was mere preparation
for the evolving of the revolv-
ing manager. In addition to
being-as usual-unusual, this
plan has some definite advant-
ages. You don't ever have to
fire a manager. You just re-
volve him a few degrees on his
axis and he ends up working
for somebody else-successfully
1t is a plan which has en-
abled the Cubs to waste more
playing talent in the last two
years than the sum total of
the other 10 clubs.
Don't think 1t has been easy
to finish ninth (this even taxed
their plan) in the National
League with the kind of play
ers the Cubs have had.
With his latest brainstorm
the signing of an athletic d.
rector" Wrigley is beginning to
give us a peek into his long
range plans.
Becoming WrigIey U.
firing of his professional as
sociates (Wrigley always has
been a man of taste) he is
planning to turn the Cubs into
Evening star., 1963-01-20

Wrigley u, and qualify them
for action in the Big Ten.
To fill the post he turned to
the Air Force and signed Col,
Robert v. Whitlow, a man emf
nently qualified by his total
lack of baseball experience.
Whitlow comes to the job
bulwarked by long experience
with Army efficiency and per-
ception, known and admired by
every ex-serviceman. The CT
had a word for it-SNAFU.
In other words, Wrigley has
found the ideal man to serve as
liaison between the confusion
of the Cub generals and the
bewilderment of the troops.
Oh, I know it's easy to say
anybody could have thought
Of 1t. That's what they said
after Columbus discovered
America, too.
Let us always remember
though, that Columbus and
Wrigley were there first.
Copyright, 1868, Field Enterprises. Inc.
Evening star., 1963-01-20

championship more than any
thing in the world. How do I
know? Because the commercials
his advertising agency has so
skillfully prepared have told me
so, over and over. What other
assurance could any reasonable
man want?
/ must concede, however, that
the commercials neglect to
mention that he is willing to
win only on his terms, accord
ing to his own highly individ-
ualistic plan.
Wrigley's mission is to prove,
beyond any doubt, that stand
ard business tactics" whatever
the means, can be as success
full in baseball as in the gum
business.
Difficult Problem
This poses a difficult prob
lem, even to his advertising
wizards: How can you tell II
the plan is working If you don't
know what 1t is? And how can
you prove it's successful If the
team keeps losing?
1t was once suggested to
Wrigley that lights would show
off beautiful Wrigley Field tc
its best advantage and that
night ball would prove a con-
venience to the fans, This is
the only way to talk to a true
sportsman. To mention thai
Evening star., 1963-01-20
Booters Chilled

CARDIFF, Wales, Jan. 10
(AP) .-England's rugby team
defeated Wales 1875 in the Five
Nations tournament in freezing
weather Saturday.