Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-09-08

dealers, car statesmen, auto fl
nance company operators or
home improvement salesmen-
all licensed-"becauSe Of our
previous experience with their
methods of operation"
Licensing Proposed
AS early as January. a futile
effort was made to have the
wig salons licensed by the
Board of Cosmetology. which
regulates the beauty parlors
and individual beauticians.
Marcel A. Cadeaux, chair
man of the board and a long
time maker and seller OF wigs
himself, proposed bringing the
wig shops under the authority
of the board.
The board sent out an in
vestigator who asked the wig
shop operators about their
practices. When they insisted
that they did not cut or shape
a woman'S own hair, the board
concluded that they could not
be licensed under the Cos
metolopy Act.
Since then, however, the
owners of the old-line beauty
salons which sell wigs as part
of their beauty services ana
do have to be licensed have
become increasingly incensed.
HairdreSSers Upset
Mrs. Helen Polinger, prest-
dent of the Washington Hair
dressers Association, reported
that most Of our members
seem to be very upset about
these wig places springing up
that don't have to be licensed"
She said the members con-
tend that a customer can't buy
a wig without trying it on and
unless the seller is a licensed
cosmetician, he is not supposed
to touch a client"
A check Of licensed beauti-
clans here indicated their pro-
tests center on the sale Of
cheap, machine made wigs at
immense profits under con-
tracts which tie the customers
to the wig firms for years.
One beautician claimed some
places are offering machine
made rejects. She said some
of the wigs have as much as
an inch between tufts Of hair
and after one cleaning, 1t
looks much like a bald spot
would on normal hair"
Another beautician compared
bad wigs to Sizing in cheap
material. 1t can look all right
but once the dress Is washed.
it falls apart. The same is
true of a bad wig"
BeauticIans to Protest
The beauticians plan to air
their grievances tomorrow
night when the Hairdressers
Association holds its monthly
meeting. Mr.. Cadeaux plans
to lead a discussion on whether
wig sellers should be licensed
cosmetologistS.
Mrs. Polinger said hair
dressers feel that If enough
concern can be aroused to get
the wig sellers licensed, per
hapS this will start a check
into their business practices"
While the licensed beauti-
clans brood, the wig business
is booming. One wig manu-
facturer put out a publication
which was apparently adj
dressed originally to beauty
salons, but has become a man
ual for wig sellers.
Wig Sellers Get Tips
Talking about the profits In
store, the publication notes:
THE average cleaning, setting
and styling bill is $40. Besides,
every woman who buys a wig
needs a wig box, a wig brush.
wig conditioner and wig set
ting spray.
1T isn't only the initial prof.
it on the sale of wigs (many
salons today pay their entire
rent with wig profitS)-it'S the
servicing that will add addi-
tional profit to your opera
ton"
A section on how to sell wigs
unveils the secret of the wig
boom. Wig sellers are told:
whenever you talk wigs,
mention them casually. The
fact that many stage, screen
and television actresses, social
leaders and fashion authorities
have taken to wearing wigs as
a matter Of course means that
your basic selling job has al
ready been done for you.
Women are great imitators,
and once the important peo-
pie in their lives take up a new
fashion, they will follow as
soon as they can"