Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-09-08

porated here, Mr.. Rosenberg
himself emerged as the opera
tor Of a wig outfit which
recently opened in Baltimore,
Securities Men Named
In addition to the former
used car men, these former Of
ficers Of American Diversified
Securities have been active in
the new wig business:
Richard Gildar, who started
out with Mr.. Lenoff at Customs
Wig StyliSts and moved on to
the Wig Shoppe at 1852
Columbia road NV.
Paul Sachs, who also moved
from Customs Wig StylistS to
the Wig Shoppe.
Arnold Binder, who is listed
as manager of the Third
Princess, a Georgetown wig
establishment opening this
month at 1645 Wisconsin
avenue NV.
On the financing end of some
of the wig business is a firm
which was identified closely
with the used car business
United Securities Corp. at 6400
Georgia avenue NV.
Customers Of Custom Wig
Stylists who buy their wigs on
the installment plan are getting
time payment books from
United Securities Corp. Just as
car buyers did in the heyday
of used car selling here,
Inevitably, since so many
used car veterans have moved
into the wig business, there arr
marked similarities between the
old methods of selling used cars
and the new methods of selling
wigs.
Here are some of the SINH.
larities:
The same conditional sales
contracts and credit applica-
tons used by a used car firm
were brought into the wig bus
mess and used by Custom Wig
Stylists. Women buying wigs
were signing financing papers
which carried references to
allowance on trade-in," pre-
vious car financed BY" body
STYLE" year, make and equip
ment." The form shown on Page
One was acquired by a Star re-
porter when she went wig
shopping.
Some Of the same advertis-
ing gimmicks are being used,
The lure Of mo money down"
that attracted used car buyers
is serving the same purpose
with prospective wig buyers
The amount Of the monthly
payment but not the overall
price OF the wig Is listed so
the wig buyer is no better off
than the former used car buy
ers when it comes to knowing
how much they will actually
have to pay.
Customers Dissatisfied
Women are discovering, as
the used car buyers did before
them, that no matter how dis
satisfied they are with their
purchase they are stuck with
monthly payments running
into hundreds Of dollars. A
finance company buying the
promissory note from the wig
company couldn't care less II
the wig doesn't fit or the hail
comes out in chunks
II women refuse TO make pay
ments because they are dis.
satisfied-even II they return
the wig-they are promptly
sued for their payments
One wig firm has filed A
suits against customers in the
past six weeks for sums rang.
ing from $l86 to 1912.
A finance company sued fol
S672 and issued an attach
ment on a Government girls
checking account, which wipec
out her bank balance. Salarie
are being garnisheed.
The advertising and thu
high-pressure craftsmanship II
the wig salons are being di'
rected at low-paid workers
similar to the ones who go
caught In the used car squeeze
A woman who signed a prom
issory note for S2l7 to buy
wig, according TO garnishmen
action. was earning exactly S
an hour.
DeceptiOns Revealed
Some Of the complaints from
wig buyers also strike a IA
miliar chord. Women complain
that they thought they wer,
buying one kind Of wig bu
got another. They complain
that when they take their vii
back TO be set and serviced
the wig they get back is no
the wig they brought in. Ant