Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-10-05

Jets Disproving
Wismer's Ideas
By MORRIS SIEGEL

NEW YORK, Oct 5-Tonight in the Polo Grounds the
New York Jets play the Boston Patriots in return match
The have gotten very little publicity about the game
The World Series and songbird Joe Valach have COM
manded most of newspaper space What few lines that
have been devoted to the Jets have been favorable
The Jets are thankful 1t is sign they are winning
the battle responsibility Last year. operating the
Ttans the team received much more attention
Most of it bad This under new ownership,
the Jets striving to win public confidence just as
much football games.
The only hodovers from the unlamented Harry Wis
mer dictatorship are George Sauer personnel drec
Polo Grounds lease Otherwise it has been clean sweep
Sonny Werbin, from the world of show biz heads
the new ownership. Werbln, who handled many stars
including AL Joson, suggested how to perform to
anybody in his stable.
HE is APPLYING the same principle to his latest
piece Of talent Weeb Ewbank, who two world titles
for the Baltimore Colts given three-year contract
and blanket assignment to do whatever he thought
necessary to stage successful production.
At the moment there can be little complaint about
Ewbanks performance The Jets leading the Eastern
Division of the American Football League with 81 record
They hopeful 10000 fans will come out to watch
them play tonight This is not very big assembly for
the 6OOOseat Polo Grounds but for the Jets would
be a record breaking turnout
Former Wismer foolishly proved New Workers
read their newspapers He tilted with reporters who in
their coverage advised fans there many more worth
while attractions to in New York than Wsmers foot
ball team. Readers believed what they read.
UNLIKE WISMER's ATTITUDE, the Jets do not look
upon the Giants ugly rivals Under Werblin the Jets
regard the Giants friendly foes There 100000
potential fans in New York." Werblin explains Plenty
for everybody"
Werbln refused to boil in the face of what appears
to be petty by the National Football League to-
night They suddenly scheduled elecast Of the Browns
Pittsburgh game into New York to buck the JetsPatrots
game.
wismer would have rebeled Not werblin He is flat
tered I'VE compmented that the NIL is recognizing
competition from u.s. he explained What they do is their
business what do is In New York there is room
for both teams"
slight piece of evidence subsantiating the thought
the Jets gradually winning over the public was con-
tanned on last nights Johnny Carson program Carson
showed films of his farccal you to make the Jets team
He suited up in battle gear and pretended he a
Jet quarterback Players backed off to avoid hurting him
in the scrmmage gag. They felt II they so much as
scratched Carson they would be fired" Joe Cahi the
propaganda director pointed out Last the big
TV shows didn't even recognize the Titans.
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UNLIKE THE NETS who share the Polo Grounds
with the Jets Ewbanks footbalers resisting the temp
taon to hire players who have been released by others
"ony if they help team" Werblin says.
The operation is strictly first class One Of WerbinS
first hire Cahil publicity director CahiI
served West Point in the same capacity for 20 years He
enjoys harmonious relations with the New York press
and broadcasers 1t being reflected in coverage of the
Jets
The Werblin syndicate also discarded practically every
trace of the Wsmer rule, including the old uniforms
shoulder pads and other gear No team better dressed
than the Jets, from sweatshirt to battle gear.
Flo Zegfeld used to insist his chorus girls wear ex
pensve lingerie" Werbln said when friend told hin
it was foolish waste of money because the audience
couldn't their undergarments, Flo had beautiful
explanation.
"I know. but the girls walk differently, he pointed
out"
So do today's Jets.