Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-03-28
BUSINESS TRENDS
BUSINESS TRENDS
New Cigarette Brands
And GimmicksA Appear
BY TRUMAN r. TEMPLE
Star Staff Writer

Cigarette makers show sign of et-up in putting
brands and gimmicks on the market.
Philip Morris pushing king size makes with filters
Saratoga, and menhoated version Paxon. Both come in
plastic cases designed to retain humidity
Liggett & Myers Lark introduced this week,
charcoal filter Meeting the health question headon the
company submitting to medical journals its studies
Of the filters ability to screen out "irritants."
For those who need help in taperng Off Mark Cross
New York speciality and maorder store offering 1895
cigarette case with mechanism that locks the case for
predetermined time between smokes.
Retailers particularly those who sell apparel count
Easter their second most important season Of the year
before Christmas by lengthy newspaper
strikes beginning to find their Easter business affected
well.
Easter comes on April year. eight days earlier than
in 1862 and merchants in those two ctehaven been able
to tell all their customers about apparel appliances and
furniture cases. business has been sharply below
what could be expected under normal circumstances
Sales figures usually start climbing month or more
This year. however they're tagging In addition to the news
strikes department stores have been hurt by severe
In New York the Federal Reserve Boards index showed
that after seasonal adjustment department store sales
skidded from l2l in November l13 January Even all
the major there begin publishing immediately re-
aers fear that damage to Easter sales already will have
been done.
Latest postscript to megalomana: Fort Worth
department store has opened its own subway.
Leonard the largest store in the CITY, owns and OPP
crates the g. Railroad Marvin and obediah Leo
nard 1t carries shoppers free rides between the store
parking lot mile away SUBWAY mas
steel replacing free bus service the company had
previously tried.
Medical check-ups gain support from management A
University Michigan found that extending periodic
physcals all employees the most common sug-
geston by executives
Routine medical checks of Westinghouse executives in
recent year disclosed that nearly third had diseases un
detected until the according to sdy by News Front
Four men had cancer.
The magazines survey 200 American corporations with
annual sales of $3.50 million found that SO per cent
have kind of preventive care
program About 40 per cent extend to all employees Twenty
per apply to executives only while another 40 cent
extend it also TO workers in hazardous jobs.
The japanese pushing attenuation in their new cargo
ships thereby cutting down the size of crews and operating
costs Latest 70000ton supertanker Takosan Mau owned
by Mtsuf Steamship Co. carries Of only 3d. BY con-
trast smaller To- American tanker OF 1900 tons must
carry a minimum of 80 TO Al men,
Among labor-savng devices japanese ships: remote
control of the engine from the bridge Japanese au-
thorities plan TO cut the minimum even below 49,
For those who bought seat belts but don't bother to
fasen them. safety switch by BorgWarner Corp
available It the starter from operating until the
belt is fastened and is called the Stay Safe Reminder For
Riddles another firm has introduced safety belt with
Mickey Mouse the buckle. His lock and open the
clasp.
United States Agriculture Department pioneer In the
development Of dehydraed potatoes and wash-and-wear
fabrics has tested potato flakes in New Orleans and
Cleveland with favorable consumer response.