Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-03-22

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mercial.
Actually" he said. as only
he can pronounce the word, Il
wanted to bring q commercial
with me-one that was asso-
ciated with our program for
several years when We were
selling Bufferin. I'm certain
that you, too, fondly remember
the gentleman through whose
stomach the little AS and
BIS used to hurry In their
race to get into the blood
stream. Unfortunately, he is
no longer with us. You see. the
little trap door In his stomach
rusted shut and he Bufferined
himself to death"
He did speak UP for T'v:
II realize that television is
sometimes boring. noisy, dis
tracing. repetitious and gen.
orally nauseating. But so are
some people / know. The diff
ference is that one can snap
the television off and not have
to answer In court for It,"
How did Hitchcock persuade
the reluctant sponsors that
commercials were the only an
swer to the quality discrepancy
in television?
1T was simply this: II we
don't have commercials, when
Is the television addict ever
going to get to the bathroom?
The alacrity with which my
sponsor responded to this argu-
ment and permitted us TO have
commercials is. I feel, q tribute
to his humanitarianisni."
On TV Violence: 1T is very
much like an iceberg. II you
think there is q great deal Of
It on the screen. you should
see what goes on behind the
scenes"
TVS Impact? Naturally,
people are very much con-
cerned with the influence Of
television on the viewer. That
is why all our stories have
morals. All of them carry a
little lesson--advice like mother
used to give-you know, walk
softly, but carry Q big stick.
Strike first, ask questions
later That sort Of thing. Fur
thermore, on our program the
criminal is always punished. II
nothing else, we force him to
watch the commercials. We
are very insistent about this.
After all, you and / know that
murder can be a very sordid
business - especially II you
don't have q good lawyer"
He signed off by thanking
the Press Club for the opportu-
nifty to meet with 1t. Il knew
we would get along WE'LL" he
said. After all. our occupa-
tons are not too unalike. We
both labor in q vast wasteland
and we both earn our liveli-
hood by terrifying the public
Mr.. Hitchcock should CONF
here more often. He doeSnt
need O movie (like his soon II
be released "The Birds" fol
an excuse.
The TV Game: Got q sure
fire idea for q TV series? Will
ing to 90 fifty-fifty with some
body who'll promote it for you?
Forget it.
Charles (Chuck) Hill. able
Tv director Of the United
States Information Agency
started out three and one-half
years ago with 100 percent
ownership Of q Tv spy drama
series which he created, re-
searched and scripted. Further
more, he was an established
TV director (Person to Person
NBC Public Affairs with en-
tree to all offices plus a power.
full agent. Last week. NBC an.
nounced that the series. en-
titled Espionage, was set fol
next fall. Hill now owns 10 per.
cent Of it.
Write the moral yourself.
II the show goes two years
Hill stands to net Q handsom
amount. If 1t doesn't, his re-
ward will consist entirely o.
the weekly royalty.
To top off the story. NIB
has set Espionage opposite Be-
Casey (ABC) and the Beverl,
Hillbillies (CBS), TVS No.
and No. 2 shows. "Just m
luck" said Hill-'but on tn
other hand, NBC must feel tina