The Detroit tribune., 1963-08-31
Advertising =

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Continued from Back Paqe)
GIVE The DEVIL ENOUGH ROPE. 81!
THE DARKEST HOUR PREcEpEs The DAWN"
(s&H 80 0'"" :
THE DEVIL. MURDERER LIAR, VOID OF
TRUTH Iv-oLD OF REALITY, Sanity! a
MYTH II - VIA
JESUS FIRST - AND SECOND COMING - 20 YEARS
kEIuRN IN CHRIST SCIENCE - ONLY SANE.
HONEST SATAN-FREE CHURCH, THERAPEUTICS
CATHOLIC FREEDOM OF THE WILL" - RE-
DUcTIoN TO ABsURDlTY!
SATAN. SIN. SEX - LUST IN OR OUT OF
PARENTHooD! = NoN-cHRsT, SCIENTIST
MAKES IMPERATIVE A DECLARATION OF
lREPeNTANcE INDEPENDENCE" FROM THE FOUR
EUROPEAN. RELIGIOUS cRPPLEsl - SATAN
BOUND. WHITEWASH. NoN-cHRST SCIENTIST THERA-
EUTlcs EDUCATION. CULTURE, POLITICS.
RECREATION ENTERTAINMENT - IN ORDER TO
APPREHEND THE NEW HEAVEN AND THE
NEW EARTH! Revelation 2:l) AND THEIR
EXCLUSIVE REALITY AND THE UTTER
NoT-H-l-N-tcNE-s-s OF THE THINGS SEEN, TEN
P0RAL'! tSt Paul. - THE EVIL THE HUMAN!
THE MATERIAL MERELY SATANIC, ANTLcHRIsT.
ADAM-EvE "LoRDGoD" tcen. 27. ete) FRAUDS
MYTHS N-oT-H-I-Nc-N -Es.s - MORTAL
THOUGHT PHENOMENA! - coUNTERFETs.
BURLEsoUEs AND, FORTUNATELY. OFTEN
SYMBOLS OF DIVINE REALITY!
Ex-c-L.uS-EvE-N-ES OF GOOD HEAVEN AND
ETERNAL LIFE4 UTTER N-oT-H.LNc-NE-s-s
OF MATTER SN DISEASE. DEATHS, DEFoRMITiEs.
DISASTERS. PEsTLENcEs, WARS EVEN! HELL,
AND THEIR FATHER. THE DEVIL!
THE ADVERTISING WORLD
"ALONc MADISON AVENUE
"FUN, STATUS, SEX ADS ovERDoNE?"
BY William n. Even
In fhe opinion Of advertising people, the creative
minds business overworkng several basic eIe-
to an irritating degree. In doing they may be
hurting the beievabiy Of advertising and they be
inducing unfortunate unintended side effects.
These overdone elements might be classified loosely
fun Status" and sex" Although they can be inter-
related and often are ads they will be discussed sep
aratey here.
Fun if YOU follow the ads masse. is what Amer
leans seem to exist for Everywhere you look people are
having IL. There's fun with the new convertible run wfn
The rvmpvs ROOM fun with the new refrigerator.
These are nothing, however. when compared to food
and drink Where such ads involve people, fun gives way
to vertabe ecstasy Beer drinkers especially seem 70 i've
in world Of huge delight.
Status symbolism like fun, seems to be appearing
in more and more advertising and for many d'fferen'
kinds of products Take the male prototype TOR ns'snee
He's ean rugged muscular, sophisticated mPesses OF
other msn-and of II his hair is slightly grey az
the temples 50 much the better. Shows seasonn9
Finslv there is SEX Everywhere there is SEX There's
hardly product or service can't IT in advertising
and most do al some time. We need not get 'nfo as
eusson Of the use of this ingredient in movie ads wnere
Naked brutal appears to be the aeeeP'eo mean"
OF gaining attendance at fhe local drve-n.
BUT IT'S OVERCOME
What we're concerned with is the Hsh-hearfed run
kind Of SEX or the high approach that sefs ones
pulses to pounding.
The combined effect Of number OF campaigns os"s
the same has;e eIements can have tremendous impact
on the unsvspeeng public Over period OF time ihey can
change affitues habits morals and complete Paer"s OF
living
Fun. status symbolism and sex in their eurren' os's'
are suspect and should be watched