davidaulloa/AmericanStories huggingface dataset:
Evening star., 1963-03-26
Steel Plants
OufIdysJunp
Sharply in 81

NEW YORK, (AP) - The
steel industry in 1862 jumped
the amount Of cash earmarked
for refurbishing and expansion
of facilities by nearly one third,
a study shows.
The Iron Age, Woodworking
weekly, said the finding
emerged from analysis Of cash
handling by the eight largest
steel concerns, accounting for
about 80 per cent Of steelmak-
ing capacity.
The magazine said their al
locations for depreciation shot
up $188 million. owing in part
to new. depreciation guidelines
published by the Treasury De-
partment last summer.
In addition, the new invest
ment credit authorized by Con-
gress produced another $50 mil
lion or more for capital ex-
penditure.
THE magnitude Of these ad-
ditions can be seen from the
fact that they equal something
like 20 per cent Of steel indus
try capital spending last year. ("
the Iron Age said.
The magazine cautioned that
only about one-half the depre-
citation figure represented a net
addition, since the rest was
diverted from income.
While steel company earn
ings declined nearly 16'per cent,
cash flow = basically. income
plus depreciation - increased
8 per cent, it said.
Evening star., 1963-03-26
Space Council Numes Aide

Jack E. Leonard has been named chairman of the
Vertical Lift Aircraft Council of the Aerospace Industries
Association He is Eastern office manager with offices
in Washington of the aircraft division of the Hughes
Tool Co., Culver City. Calf.
Evening star., 1963-03-26

picked because its researchers
found that 37ls per cent Of the
cosmetics sold annually are
bought during q 90-day period
starting october.
The color insert will have IA
pages of editorial matter on
beauty care and % pages OF
advertising. At the same time
cooperating druggists win pro-
claim October Beauty Month
and have appropriate store
displays.
A novel feature viii be pay
ments to drug retailers by Di-
rect Ad, Inc, for local adver-
tising support on a proportional
basis based on purchases of
the advertised products during
1862 or, in the event Of q re-
taller being a new customer
for the product, on purchases
from January l through June,
1868.
To be eligible for the pro-
motional fund. retailers must
sign agreements to display,
promote and sell the products
featured in the guide during
the month of October and to
use the display materials fur
nished.
CAMPAIGNS:
The Advertising Council, the
non-profit organization which
annually conducts savings
bond, forest fire prevention
highway safety. physical fitness
Peace Corps and other cam
paigns for the Government
currently is trying to awaken
Americans to the challenges Of
the future.
Evening star., 1963-03-26
BY CHARLES COvELL
Star staff Writer

American women will be told
how to become more beautiful
in a SIS million campaign that
its originator, the Manchester
Organizations, Inc. of Wash
ington. calls the largest space
buy for a single insertion in
advertising history.
Beauty ads and advice from
Actress Irene Dunno Singers
Roberta Peters and Connie
Francis and Actress Dina Mer-
rill viii appear in a S6-page
detachable color insert to be
published simultaneously in the
October issues Of Readers Di-
gest and Redbook magazines.
Even q lowly male will be
represented. The Rev. Bob
Richards, two time olympic
pole vault champion, will write
on the health and spiritual as
poets Of beauty.
Joining in what the agency
says Is the greatest beauty aid
promotion In the history Of the
drug industry are retail drug
gists and cosmetics manufac-
turers throughout the country.
One Of a Series
Big though this campaign is,
IL is only one In a series, on
which the 12-year-old Man.
chester Organizations, headed
by ]. Gordon Manchester. is
building a national business.
An agency spokesman reported
more than $40 million in bill
ings in 1862, up 22.8 per cent
over 1861.
Conceived about a year ago,
the first in the series was a 20
page insert, BEST Ideas for
Supermarket Shoppers" which
appeared in the February Read
er's Digest. 1t. required the out
lay of $758.000 by the is CO.
operating major food adver-
tisers.
Future magazines With ma
magazine" are planned for the
toy manufacturers late this
fall and other industry-wide
groups during 1864. The toy
campaign win require an out
Evening star., 1963-03-26
BUSINESS BRIEFS

Business Failures in the week
ended March 81 totaled 295
compared with 34s in the pre-
vious week and 351 in the like
week a year ago.-Dun g. Brad
street.
Consumer Spending will
reach an annual rate of $685.
billion in the first quarter
This would be q is per cent
increase over the last quarter
Of 1862 and 5 per cent above
last years first quarter. Com
merce Department.
ChrysIer Motor Corp. has re-
eeived an Army contract Of
e2,017.672 for 1911 trucks.
They viii be made st Chr. sler's
Warren, Mich. plant.
Evening star., 1963-03-26

VS.. $1.875.64S or 70 cents in
1861.
National Linen Service In 6
months ended February %
earned $2.032, 900 or 7S cents
a share VS.. $l,S36,792 or 81
cents in 1862 period.
Briggs Manufacturing Co. ir
year ended December 81 hac
q loss Of $1.195, ,75s VS.. q los:
Of $55S,94S in 1861.
Leeds q NOrthup in 9 months
ended February 20 earned
$927, 900 or $1.O2 q share VS..
$830.000 or 81 cents in 1862
period.
Kroehler Manufacturing in
year ended December 81 earned
$7S5.297 or "a cents a share
VS.. a loss Of $234,634 In 1861.
Other earnings included:
Evening star., 1963-03-26
NEWS or ADVERTISING
Beauty Campaign Biggest Ever

In a booklet sent to those
who respond to a series Of ads
1t tells readers what they can
do about the challenge of awak-
ening peoples in other lands
the scientific and chronological
challenge. the challenge of in
ternational cooperation, the
Communist challenge and the
challenge Of our own perma-
nent revolution.
NEW ACCOUNTS:
Larrabee & Lewis, Inc. =
Holiday Inns in Washington
Pennsylvania and New Jersey
GLM Associates, Inc. - In
dustrial advertising and mar
keting for Control Science
Corp, Alexandria research anc
electronics manufacturing COM
pany.
PERSONNEL CHANGES:
James E. Shreve has Joined
Earle Palmer Brown and AS
sociates as an accountant. He
formerly was a senior account
ant with Wayne Kendrick anc
Co. He also served two years
with the Army Finance Depart
ment in Frankfurt. Germany.
NOTES:
The Japanese are trying To
blend liquor with the famed
cherry trees they sent to Wash
ington.
Suntory, Ltd, has picked the
Cherry Blossom Festival for the
introduction into this area oi
its whisky and liquors through
the Kronheim Co., Inc.
The Army Times Publishing
Co. has announced that four.
color advertising will be avail.
able in the new Family Mag.
azine scheduled to become
part of the United States edi.
tions Of Army Times, Navy
Times and Air Force Times
May %.
Color was previously avail.
able only in the European anC
Pacific editions.
The color supplement will
have a circulation Of approx.
mately 293, 900. Printing will b
done in Germany, Japan ant
the United States and all edi'
tons will have it as a regular
Feature.
Evening star., 1963-03-26
TREASURY BONDS

NEW YORK CAPD-Noon over The
counter US. Government Treasury bonds.
9las asked net ehange and yield for
Evening star., 1963-03-26

D. B. o'Connell of Vienna, Va, has
been named manager Of purchasing
and stores for United Air Lines in
Chicago. Since 1861, MIR. o'Connell has
been manager Of supply at the COM
pany's maintenance base here. His new
uties will include the handling of all
purchasing. stores. inventory control.
materials transportation and surplus
disposal activities.
Evening star., 1963-03-26
Tax Collection Cost

The Internal Revenue Serv-
ice collects nearly 500 billion
per year at a cost Of only about
" cent for every dollar of rev.
enue brought in.
Evening star., 1963-03-26

lay comparable to the food in
sert.
The Manchester organiza-
ton acts as sales and produc-
ton representatives of Direct
Ad, Inc, which publishes the
insert. Costs Of accompanying
industry wide promotional cam
paigns are paid for by the diff
ference between the magazine
bulk rate at which the pub
Usher buys the space and the
page rate at which 1t is sold.
In the food campaign, this
consisted of distributing free to
retailers 10 million copies Of
the insert and q "Supermarket
Shoppers" kit. The National
Association of Food Chains and
the National Association Of Re-
tail Grocers co-operated.
The editorial pages in the in
sert carried articles by chefs
and other food authorities on
everything from shopping to
weight control while the ads
stressed new and appealing
ways of serving foods.
Druggists Cooperate
For the American Beauty
Guide campaign. Manchester
has enlisted the support of the
National Association of Chain
Drug Stores and the National
Association of Retail Druggists
which represent some 5000
drugstores throughout tn e
country.
Manchester said October was
Evening star., 1963-03-26

Bernard L. Roberts has been elected president Of the
Wacott-Taylor Co., Inc, Of Washington, specialists
in business systems and institutional seating Mr. Roberts
who has been with the company for 80 years. formerly
vice president He succeeds the late Ward Taylor In
other promotions, Glen Monnig named vice presi
dent-treasrer and Edward T. Hutchson jr. elected
secretary.
Evening star., 1963-03-26
Of People
Gets Stewurdess' Wings

Miss Mary Ann Newby, daughter of
Mr.. and Mrs. Norman r. Newby Of 2237
Observatory place. has Joined North
west Orient Airlines as stewardess.
Miss Newby, who will be based in
Minneapolis, MINI. attended the air
lines stewardess school.
Evening star., 1963-03-26

MICA, Inc. In year ended
December 81 earned s12. .706. .S4S
Or $3.50 a share.
Universal Marion Corp. in
year ended December 81 earned
sl,l29,648 or IS cents a share
Evening star., 1963-03-26
Druggists Cooperate
AMERICAN STOCK EXCHANGE

s . 's s % F G S SESSs' SE sSs SST sS. as: Us: diYs'
Evening star., 1963-03-26
Dutu Center Appoints Two

Joshua Fry and Richard E. Brindey have been APP
pointed account representatives for Data Center Division
of Control Data Corp Bethesda. Mr. Fry was formerly
employed by Univac Division Of the Sperry Rand Corp
and Mr. Brndley formerly head Of the local office Of
Electro international, Inc
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-03-10
FOR FIRST LADIES?
National Gem Collection Getting
Two GIittering New Donations
By AMELIA YOUNG
Star staff Writer

One of these years, perhaps even within Mrs.
Kennedys tenure, the First Lody may have q
national jewel collection to dip into for grand
occasions something comparable to the crown
jewels Of England or Denmark
The nucleus of such treosure-trove oIreody
exists at the Smithsonian Institution, keeper of the
fabulous Hope diamond Ia gift from JeWeIer Harry
Winston in 1851 and the Napoleon 275-corot
diamond necklace (eiVen by Mrs. Herbert Moy lost
November).
At the time he presented his mion-doIIor
diamond, Mr.. Winston expressed the wish that q
national collection would grow from it and that the
Presidents wives be allowed to wear the pieces.
So for no such policy exists. Presumably Mr..
Winston and the other donors could establish it
by formal request. Or the present "owners"-the
Government and people of the United .Stotes-
could effect it through Congress.
In the meantime, the national collection is
growing
Mrs. John A. Logan hos decided to the Smith
sonion the worlds largest known blue sapphire Of
gem quality, which she has owned since 1852.
The gorgeous 423-corot stone wos given to her
by her former husband, the late M. Robert Gueoen-
helm, who was the first American to purchase it.
Its history, like the history Of most unique gems is
lost in legend and impossible to authenticate,
according to the eweler who sold it to Mr. Guoeen-
helm.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-03-10
Owner Beheoded

It was mined either in Ceylon or Burno, prob
oby the latter, and supposedly its first owner. the
native who found it, was beheoded for falling to
turn it in to his Ieoder.
Then so the story goes it passed to mohoroio
and remained in India for on unknown number of
years. At least SO or go years oeo-ond here the
history becomes certon-o prominent EneIishmon
Whom the jeweIer declined to nome) came by the
stone in q financial transaction in the East. He
later permitted it to be brought to the United Stotes
to be shown at the New York Worlds Fair and the
sapphire remained here, in the jewelers. custody,
until purchased by Mr. Guoeenheim.
The gem is mounted on clip and may be
worn either as q brooch or pendent Mrs. Logan
who will keep it throughout her lifetime, wears it
Continued on Page Dill Col.
The Mississippi enterprise., 1963-01-19

JACKSON, Miss. - 10 year
old James A. Alexander of
81 Crawford Street, a former
student of one of the City's
high schools, was arrested at
his home, Tuesday night and
charged with the death of an
other teen-ager, L. J. McMer-
chant, 18, of 3106 Whitfield
Mill Road. McMerchant was
shot to death on the sidewalk
in front of College Park audi
torium as a large crowd left
a high school basketball
game.
According to Det. SgtS. o.
M. Luke and r. @. Turner,
Alexander told them that Nc
Merchant had picked on him
since they were small chill
dren, frequently taking food
and money from him.
Alexander said he app
reached McMerchant in front
of the Auditorium on the
night of the murder, to ask
why he had taken money from
his smaller brother the day
before. Alexander claimed
The Mississippi enterprise., 1963-01-19
Teen-ager Killed;
Others Wounded

he pulled a pistol and that
it fired when McMerchant
grabbed him.
McMerchant, who was list
ed in the 1860 Year Book as
an 9th Grade student, wore
number II with the Bullpups
of that varsity season. He
was also pictured with a group
of Hi-Y Boys in this same An
nual, was dead on arrival at
the University Hospital.
Three other youths weer also
received at the hospital to be
treated for shots in the legs,
caused by a spray of bullets,
They were identified as 10
Ann Waugh sn,16, 1921 Dal,
ton; Frank Rogers, %, 1852
Biloxi; and Willie Howard, o,
1856 Short Hickory.
Police officers said the
shooting had no connection
with the basketball game. II
seems that neither Alexander
or McMerchant were connec.
ted with any city school. Sgt
J. c. Collum and Officer Her.
shal Wilborn Joined in the in
veStigation.
The Mississippi enterprise., 1963-01-19
Bolton News
Mrs. MaIissia S. Dixon,
Reporter

Asbury Methodist Church
held its regular meeting. Sun
day, January 13 at the usual
hour with the pstor, Rev. Os-
car Allen Rogers, Jr., bringing
an inspiring message. I'm
mediately following the mes
sage, the following babies
were christened: Christian
Shaw Rogers, son of Rev. and
Mrs. Oscar A. Rogers, Jr.:
Cynthia vonne WAYNE
daughter of Mr.. and Mrs.
Sammie Wayne God parents
are: Miss Sue Jones and Mr..
Jerome McLaurin; and Rich
ard Humphrey Harris End, son
of Mr.. and Mrs. Richard Har-
ris, God-parents are Mr.. and
Mrs. Myles Harris of Californ-
LA.
Special visitors we're: Mrs.
Oscar Allan Rogers, Jr., and
The Mississippi enterprise., 1963-01-19

by Officials of State Depart
ment of Education, jackson; /;
Mr.. Rudolph E. Waters, Dean
of Instructors, Alcorn. Mrs.
Leora McGhee Farley was
coordinator of the Exhibits
and display of free and in
expensive Teaching Materials.
Registration was in charge of
] o e M. Byrd, Annie Man
gum, Jean Robinson, Edna
Lewis, Joseph Taylor, Robert
Mcdaniel. U S h ers were:
Grace Earl, Elizabeth Muir
ply, Thomas Dillon, Annie L.
w e m S, Matte Broadnax,
Burnett Joiner.
The Mississippi enterprise., 1963-01-19

sons, Mr.. and Mrs. Sammie
Wayne and daughter of Jack
son, Miss; Mr.. and Mrs.
Richard Harris and son of
Jackson; Miss Sue Jones,
teacher at Brinkley Junior-Se
ior High School, Jackson; Mr..
Jerome Laurin, student at
Tougaloo Southern College
and Mr.. Arthur Turner of Pic
ayune, Miss, senior at Jack
son State College. Members of
the church were pleased to
have these visitors and invite
them and others to come back
at their earliest convenience.
The Mississippi enterprise., 1963-01-19

Ewalt.
Group 2 Leader, Mrs. Mary
G. Stanton, Prince st. School,
Natchez; Consultant, Mrs.
Beulah Williams, Principal,
Beulah Elementary School,
Silver Creek; Mr.. Fred John
son, Principal, Brum-
field School, Natchez.
Group 3; Leader, Mrs. Odes-
sa Reeves, Principal Pattison
School; Consultants, Mr.. c.
E. Tells, Alcorn College, Mr..
Roosevelt Catchings, Ray
mond; Recorder, Mrs. Meier
son Guy Dunham.
I Closing remarks were made
The Mississippi enterprise., 1963-01-19
leonfyne Price to
Aid Fisk U. $6-MiIIion

sored by the Chicago Divisionor
the Fisk Centennial Develop
ment Fund, DR.. Edwa I'd w.
Beasley, outstanding Chicago
pediatririan chairman.
Founded at Nashville, Tenn,
In 1866, Fisk Is one of the ma
don's leading liberal arts col
leges. 1t is seeking Sc, 900, 600
for capital improvements and
endowments by 1866.
The Mississippi enterprise., 1963-01-19

CHICAGO - t@ - Inter-
nationally famous soprano
LeonVne Price will lend her
vocal support to a drive to raise
So, 600. 600 for a Fisk university
capital Improvements fund BY
singing a benefit concertfor the
school at Mccormick Place
here, Feb. 8.
The concert is being spon-
The Mississippi enterprise., 1963-01-19
Rites For /.
Continued from page l.

(COntlnueQ from page ~
ters, Mrs. Maggie Washing
ton, Mrs. Lala Marshall; 2
brothers, Mr.. Howard of Jack
son; Mr.. j. c. Coon Lee of
Los Angeles, California; three
nieces, 2 nephews and other
relatives.
Funeral arrangements are
in charge of Collins Funeral
Home and interment will be
in Garden Memorial Park.
The Mississippi enterprise., 1963-01-19

Sunday will be the first pastoral
day for the year at New Jerusa-
lem Baptist Church at 22e East
Whitfield Street. All new officers
will be installed. with the pastor,
the Rev. W. T. Smith. giving the
charge. H. c. Stingley is secre-
tary and Mrs. Ida Holbert Is re-
porter.
The Mississippi enterprise., 1963-01-19
WILLIAMS Ill

Willie Williams of 223 whitfield
Street who has been seriously i'll
in the Baptist Hospital. Is now
much improved and able to be
up and about his duties. Williams
is a member Of Mt. Helm Bap-
tist church.
The Mississippi enterprise., 1963-01-19

"APPOINTS NEGRO LA
BOR SEC" Harrisburg,
Pa. William P. Young of
Pittsburgh, has been appoin-
ted Secretary of Labor and
Industry in the cabinet of
Gov-elect William w Scran-
ton. The job pays $40, 900 an
nually. 65 year old Young,
will become the second mem
ber of his race to serve in a
state cabinet in Pennsylvania
The Mississippi enterprise., 1963-01-19
State Educators

Continued from page ID
Hue Marshall, Nixon Junior
High, Utica; Mrs. Theresa
Lewis, Principal, Susie b.
West Elementary School, Nat
chez; Recorder, Mr.. Robert
The Mississippi enterprise., 1963-01-19
Headlines In
Continued from page y

Continued from page u
of this semester. They are:
l. Fear for the safety of his
parents and his son who lives
with them at their farm home
in Kosciusko. Gunfire rid
died the home during the
Christmas holidays. 2. The
fact that if he wished to go
to the library he must notify
federal marShalS and his
Army bodyguard a week in
advance. The inconveni-
ences of giving his federal es-
corts an hours notice in ad-
vance before securing his
meals. by the ifime they
arrive I'm not hungry any
more" he is quoted as saying.
4. The refusal of federal au-
thoritieS to extend their pro-
lection to members of his
family. 5. His inability to get
adequate sleep because of the
continuing practice of dormi-
tory students on the floor a.
bove him moving furniture
about through the night. Ac-
cording to Mrs. Constance
Baker Motley, Mr.. Meredith's
attorney, ''his major concern
is for the safety of his fam
ily." She also has stated that
should Meredith fail to en-
roll at the beginning of the
second semester, he almost
assuredly would return to the
university next September, al
which time there would prob
ably be other Negro students
at the University.
Evening star., 1963-09-28

South West North East
INT Pass 3NT All Pass
Opening lead: Six of spades.
Drury illustrated his point
with a hand that I filched from
him later. The average player
would 60 down on this hand;
Drury'S pupils would make it.
And so would readers of this
column.
South refuses the first two
spade tricks but wins the third.
Now he needs two diamond
tricks to make the contract.
The average player would 60
over to dummy with a club to
take a diamond finesSe. Cur
tains! West wins with the king
of diamonds and defeats the
contract with the rest Of the
spades.
No Finesse
The expert takes no finesse.
After winning the third spade,
the expert leads out the ace of
diamonds.
The fall Of the king Of dia-
mondS is just gravy. South
would make the contract even
if East had both the king and
queen Of diamonds. South would
give up a diamond, win the
heart return and give up an
other diamond. Then he would
thake the rest with high cards.
The play of the ace of dia-
mondS guarantees the contract
when West has the singleton
king or queen of diamonds as
well as when East has both
the king and queen. II West has
the guarded king or queen of
diamonds, the contract is
doomed.
Daily Question
Partner opens with one no
trump (16 to 18 points,, and the
next player passes. You hold:
AKJ5 0QJ93 oQ7s2 A82
What do you say?
Answer: Bid two clubs, the
Stayman convention. This asks
partner to show a major suit
if he can. If he bids two hearts,
you will raise to four hearts.
Otherwise, you will go to three
no-trump.
tcoDyriRht 1868. Gen. Features corp.I
Evening star., 1963-09-28
SHEINWOLD
ON BRIDGE
By ALFRED SHERWOOD
National Champ
Avoids Finesse

Good players look for a way
to avoid a finesSe," Doug
Drury was saying to his class
in San Francisco the other day,
as l shamelessly eavesdropped
from another room. Drury
should know what good players
do, since he has won oOdles of
national and regional cham
South dealer.
Both sides vulnerable.
NORTH
A84
3A85
pJ854
%KQ96
WEST EAST
AQ10763 AXIS
07642 8QJ93
OK pQ732
%743 &82
SOUTH
AA92
3Kl0
pA1096
%AJ105
Evening star., 1963-09-28
WORD GAME
Find So or more words in
VALVIFORM

meaning "valve-Shaped." Aver.
age mark is al words; time
limit, so minutes.
Rules of the game: !. Words must b
Of four or more letters. 2. Words which
acquire four letters by the addition Of
S. such as bats" "cats," are not
used. 3. Only one form Of a word Il
used. 4. Proper names are not used.
Answer to CRITICIZED
cited, cite, cider, citric. credit, critic,
cried, ride, rice, rite, icteric, icier,
iridic, tier, tier, tired, tidier, tide, tied,
tried, trice, edit, edict, deictic, dire, dirt,
diet, direct, dice.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-10-18

ter name Of a sheep station in
New Zealand, though a Welsh
village with So letters comes in
a fairly close second.
The longest regularly coined
English word is anti-interdenOm-
ENTHUSIASTICALLY go letters.
The editors also note a 45-letter
term describing a miners lung
disease: pneumonOultramicrO-
Observation-Disclosures. They
say that it is listed in the New
Word section Of the Merriam
Third International, but this is
an error. 1t appears in the main
vocabulary Of the Third but
first showed its elongated face
Evening star. [volume] (Washington, D.C.) 1854-1972, 1963-10-18
BY Carl GrubeFf

in the New Words section Of the
Merriam Second.
But that's the only error l
found in a chronicle of hundreds
Of thousands Of facts, ranging
from the earliest man in the
word GO million of years agO)
to one of the noble achieve
mentS Of our Western culture,
the largest sail ever mounted on
a yacht "a parachute spinmaker
for Vanderbilt's Ranger" with
an area Of over twO-fifths Of an
acre.. You'll find the book great
good fun and a handy-dandy
argument settler.
CcODyriEht. 1853. By william Norris