Milford chronicle., 1963-12-27
Continued from page y

TERIALS. With some few ex
ceptions, the above applies gen
orally to many of the basic ray
materials, including iron an
steel, and especially aluminium
The present firming in quota
tions will not carry much furthe
and could be subject to setback,
later in the year.
20. SUGAR. Sugar prices
however, will hold in a general.
ly high range all through 1864
FL. BUILDING SUBURBIA
I forecast that new building will
continue around present level.
through 1864, with additiona
growth in suburbia." This ap.
plies to single homes and t
apartment houses, which coulc
easily be overbuilt as the hotel.
and motelS have been.
%. PUBLIC CONSTRUCTION
Otherwise, strength in building
will occur mainly in the public
sector especially roadbuilding
%. REAL ESTATE. l predic
that farms on the "right side
Of cities will constantly increase
in value during 1864. say "righ
side" because every city seems
to have some one best direction
in which to grow. This usually
is toward the higher land anc
often to the west; but this is
o m e hing subdivision de-
velopers must watch very close
ly.
"a. RURAL AREAS. AS / have
said before, the way to buy real
estate profitably is to drive out
the main road away from the city
in which you live, on the "right"
side. Every few miles, stop and
inquire the price of land; so
long as it is quoted by the foot,
get back in your car and drive
until it is quoted by the acre.
Everything else being a profit
over the long term.
rs. FLORIDA PROPERTY.
There is still lot of land in
Florida, and there are many
retired people who are hoping
to move there. I forecast that
your best Florida buy in 1864
will be waterfront property. God
made only so much waterfront
land; but there is an enormous
amount of interior land which
for many years will be good only
for pasturage. Do not buy land :
anywhere until you see it; don't
depend on blueprints, catalogs,
and super sales organizations.
26. FLORIDA HOME. l be-
lieve a small home in a small
Florida city, and ownership of
the vacant lot on each side there
of, will prove a safe and at
tractive investment in 1864 for
anyone who has a check coming
in regularly from the North.
p. ADVERTISING. While TV
advertising will continue strong
for patent medicines and some
other products, / forecast that
honest newspaper advertising
will hold its own. Newspaper ads
can be cut out and kept for
reference, which is impossible
with radio or TV ads.
%. NEWSPAPERS. forecast
that competing newspapers will
continue to consolidate; and there
may possibly be a return to the
days when newspapers repre-
sented the opinions of some one
man with courage, influence, and
personality rather than the de-
ciSionS of a "cold" board Of
directors. Note that this is
something televiSion is already
trying to develop in its news
reports, and newspapers must
match it.
29. STRIKES. | believe that
1864 will be free from large
strikes. The "big show" of
course, will be the negotiations
between the auto workers and
manufacturers. However, I pre-
dict that both sides will arrive
at a peaceful settlement before
the deadline.
80. WAGES. While labor will
not get all the pay increases it
wants in 1864, it will get the
equivalent in "fringe benefits. ;"
81. EMPLOYMENT. l fore
cast employment will rise fur
ther in 1864, due to a pros
porous economy with new and
expanding operations. Unem-
ployment will rise, too, because
Of the influx Of young job seek
ers and displacement of un-
skilled workers by automation.
80. WORK WEEK. There will
be continuing agitation to cut the
40 hour week in 1864 to a 35-
hour week with the same pay. l
forecast this will not be accom-
plished. There may be a COM
promise to 37-1/2 hours, though
this will depend largely upon
President Johnson.
SO. FOREIGN TRADE. Rising
in the U. S. in 1864
will enable us to compete more
effectively with lower per-man-
hour labor costs in Europe.
Labor costs in italy are already
rising, and initiation is threaten
ing Europe particularly
Italy and France.
"a. INITIATION. Like the rest
Of the world, we will be tempted
to resort more and more to in
flation; but | forecast this will
nnf 10 - .,1ko1 Fa14Ar u 1OHA