Milford chronicle., 1962-11-23
Pepsi-colo PIons
New Sofety compuigr,

riding practice will be inaugurated
throughout the Peninsula tn | S
month 1t was announced last week
by school officials and William f.
Morgan. president of the Pepsi
Cola Bottling Company of Sails
bury, which is financing the pro-
gram as a public service.
The Bicycle Safety Program, to
be used in local elementary school
classrooms, centers around a 16mm
color-sound film titled, you n
Your Bicycle. The film illustrates
the importance of bicycle safety
and dramatizes factors. involved in
the proper operation and care OF
bicycles. Also. it explains registra-
tion procedures and rules of the
road" for cyclists, indicating h o W
they compare to automobile driv-
ing practices.
In addition to prints OF h e
film, which becomes the property
of the schools, the new audi-visual
program includes discussion out
lines for teachers, and bicycle safe
ty certificates, bicycle mainten-
ance guides and safety quizzes
for students.
"Pepsi.Col Bottling Company of
Salisbury feels privileged to he as
socisted with our forward-looking
educators in providing bicycle
safety program for the school chill
dren in our community" Mr.. Nor
gan said, I'VE are certain that any
child who takes part in this pro-
gram will not only become better
bicycle rider today but also will
be a safer, more responsible auto
mobile driver in the future"
Maryland school authorities E.
sponsfble for administration OF the
film prints and educational mater
rails include: Royd A. Mahaffey,
superintendent of Schools, Wicom-
leo County, Md, John l.. B o d.
Superintendent of Schools, and c.
N. Saughan. Supervisor of Trans
portation, Somerset County, Md,
Wilbur S. Hoopengardner, Super
intendent of Schools, Caroline
County, Nd, James G. Busick, Su-
perintendent of Schools, and Lester
Holsberg, Principal, A C a d m y
School. Dorchester County, Md.
Reade w. Corr, Superintendent of
Schools, and John E. Miller. Super
visor OF Transportation, Que en-
Anne County, Md, Gerald E. Rich
ter. Superintendent of Schools, and
Edward e. Motovidlak, Supervisor
Of Transportation, Talbot County,
Md, Paul S. Hyde, Superintendent
of Schools, and Mrs. Louise S.
Adkins. Supervisor of Instruction,
Worcester County, Md.
Also. Oliver c. Greenwood, Divi-
sion Superintendent, and Mrs. Lucy
Phillips, Supervisor of Elementary
Schools, Accomack County, Va,
and w. F. Lawson, Jr.. Superinten-
dent of Schools, Northampton,
County, Va.
Also, DR.. George r. Miller, Jr.,
Delaware State Superintendent o Z
Public Instruction; George w. Ay-
ars, Delaware State Director o
Health, Physical Education n d
Driver Education; and Charles
Lemmel, Delaware State Supervi-
sor of Driver Education. The pro-
gram will be conducted in X en-
and Sussex Counties in Delaware.
In every classroom where t h e
film is shown, teachers. will dis
tribute to each child a bicylce
maintenance guide, showing t h e
key parts of a bicycle and advis-
d. \, 0xN, to 70
and maintain the ccmponents. On
the reverse side of the guide is
an illustrated quiz. Whats Wrong
in the Picture?" based on typical
bicycle-riding situations. The quiz
is designed for use in the class
room.
Each student also will receive
membership certificate in the Pepsi
Cola safe Bike Riders Club,
suitable for framing and hanging
in the youngsters home, where it
would serve as a constant remind
er of bicycle safety. This docu-
ment incorporates a pledge by the /
student to observe the safe bicycle
riding practices shown in the film !
The teachers discussion guides |
specify step-by-step procedures for
conducting effective classroom ses-
sions on bicycle safety, and include |
suggestions for student homework |
assignments and for community |
wide expansion of the bicylce safe
ty program. Every teacher w b o |
shows the film receives one Of
these discussion outlines.
Explaining Pepsi-Cola's interest |
in the bicycle safety program Mr.
Morgan said: I'VE are deeply con- /
vinced that a business enterprise I
must not only contribute to t h e I
economy Of the community it serv-
es.- but also to its cultural and /
social advancement as we'll In our
eyes. there could be no better way I
to fulfill this obligation that o
help further the education and well
fare Of our youngsters. Wit h o u
question, the bicycle safety pro
gram contributes to this import
ant objective"
Mr. Morgan added that "every 1
public spirited citizen recognizes
the pressing need to educate our
youngsters to be safe bicycle rid
ers." Citing the significant "popu-
lation explosion" he noted t h at
more and more children are en-
rolled each year in elementary
schools. This mems more children
riding to school on bikes. tt e
danger of accidents many of
them fatal increases at the same
time" he observed.
aIf il vital therefore that n1r