davidaulloa/AmericanStories huggingface dataset:
St. Paul recorder., 1962-09-07

zine. 1t pictured a glamorous
apartment house - the kind, Ne
groes feel, that is clearly earmark-
ed mot for me-"
Next week, the final installment
Of this article will discuss the eff
fectiveness Of this new approach
to sell the Negro market. Don't
miss it.
St. Paul recorder., 1962-09-07
Social and Personal
< ST. PAUL

Mrs Serena Shelton and her year granddaughter
Joyce Mack of Okmulge Oka to their homes Sun
day August 26 after very pleasant visit with Mrs Shelton
brother lnaw and sister, Mr. and Mrs Preston Gulroy S67
Fuller Av Many social courteses extended the vstos
Picncng and fishing at Lake Constance delightful
curson for all.
St. Paul recorder., 1962-09-07

Among the targets so far have
been a baking company, an ice
cream company, several oil COM
panies. All have succumbed.
A few instances show why en-
ployment has become a sales de-
vice. A few months ago, a brewer
fired a Negro driver in Miami.
my sales in that brand dropped
to zero" says a Negro grocer.
Narragansett Brewing Co. hired
its first Boston Negro salesman
in March, 1861. Its sales for the
rest Of the year jumped 1917.
Southerners credit much of the
masterful lead in the Negro mar
ket of the old ESQ Standard OIL
Co. (now a division of Humble
Oil & Refining Co.. to its long
standing program of seeking out
Negro service station operators.
Pepsi sales scared with the an
nouncement of Russell's promo
ton - in the markets that mat
tered; they plummeted in others,
Russell says.
Grass-roots Identification. En-
ployment alone, though, won't
make a sale. Companies must
identify themselves with Negro
causes at the grass-roots levels,
says D. Parke Gibson, Negro mar
keting consultant of New York.
Esso's Negro public relations team
enlists ministers to help find good
station operators; they attend Ne
gro teachers conventions to learn
what educational aids the teachers
would like, occasionally advise on
school and employment opportun-
tiles - program that parallels
the company's program for white
educators. F. & M. Schaefer Brew
ing Co., not only has considerably
enlarged its Negro sales force but
also sponsors the Miss Beaux Arts
contest with the Urban League
'publicizes donations to good causes
In many companies, the Negro
salesman" doubles in brass as
public relations man.
A Memphis food concern feels
it takes something spectacular tc
show good will. At the request Of
congregation, it sends buses t.
churches to take members on ar
after-church plant tour.
Advertising programs. Carna'
ton Co.'s program for evaporatec
milk illustrates many of the rec
ognized marketing dos" When
it discovered that Negroes were a
strong market, it began to devote
a large share of its ad budget, for
this one product, to Negro radio
stations, newspapers, magazines
It makes 1-min. color movies -
with a Negro cast - to show in
Negro theaters. 1t uses Negro
models on billboards in Negro
neighborhoods, gets disk jockeys
of Negro radio stations to take
part in store promotions.
In advertising, Carnation fol-
lows a cardinal - but often ig-
nored - precept. I'VE try to
feature families that have respect
but that are still average Negro
families - hospital dietician and
her family, perhaps" says adver-
tising Hce-president Paul H. Will
lis. THE people we want to reach
can better identify with these
families. We stay away from the
tendency to exploit celebrities"
Other companies offer other
tips. Don't advertise price, some
say; Negroes are seeking a pres
tige, quality image. Keep the pitch
subtle and in good taste; too gross
plea may offend. Keep 1t at
tuned to the Negroes way of life,
One Negro was irked, for example,
by a liquor ad in a Negro maya
St. Paul recorder., 1962-09-07
WEDDING ANNIVERSARIES
MINNEAPOLIS

September 8 = September Is
September 8 - Mr.. and Mrs.
Daniel Swain, 1909 Third Av. s.,
IL years.
September IL - Mr.. and Mrs.
Wilbert Grigsby, 5OOs Irving Av.
N, 80 years.
St. Paul recorder., 1962-09-07
Social and Personal
. MINNEAPOLIS

Messrs Johnnie and Stanton Moultie left Friday August
81 for their home in Chicago Ill., after exciting weeks
vacation guests of their aunt Mrs Winnie Henderson, 912
Irving Av. N. ..
Mrs Tiny Holder 1929 Fourth Av S. and her sister Mrs
Estea Howard cohosesses Tuesday, Aug 49, fishing
party and picnic held at Clearwater Lake Mrs Holder whose
St. Paul recorder., 1962-09-07

The Isle of Man, in the middle
of the Irish Sea, has for 1900 years
belonged in turn to the Irish,
Morse, Scots and English.
St. Paul recorder., 1962-09-07
WEDDING ANNIVERSARIES
ST. PAUL

September o = September Is
September 8 - Mr.. and Mrs.
John Brown, $40 Iglehart, IT
years.
September 10 - Mr.. and Mrs.
Robert P. Jones, San Diego, Calf,
six years.
September IL - DIR. and Mrs.
E. s. Weber, 1888 Rondo Av., IA
St. Paul recorder., 1962-09-07

survey conducted
among the ma
TONS companies
in which they
W e re ask e d ,
How do you sell
the Negro mar
ket ?"
Last weeks in
stallment ended
St. Paul recorder., 1962-09-07
Something To
Think About
BY Maurice F. White

This is the second installment
of an article reprinted from Bus
mess Week Magazine MAY 26,
1892 reporting the findings Of a
St. Paul recorder., 1962-09-07

% Paid p
Evening star., 1962-05-02

which can whiff his missus
at q range Of 2 miles. An
insect called q millipede has
the most legs, 784. Smallest
brain for size was a prehis-
toric dope named StegoSau-
rus, which weighed 6 tons,
with q cerebellum Of 21a
ounces.
Worst earthquake was
Japanese. It hit on Septem-
Der /, 1923, and killed 142,-
807 people. Greatest ex-
ploSion was the eruption Of
krakatoa, in Indonesia on
August ~, 1883. Rocks flew
81 miles high and the noise
was heard 5000 miles away
on Rodriguez Island. The
earth weighs 5.SS7, 7,6l3,230,-
600. 0.000. 100000 tons and
picks up 1880 more tons
each day, through falling
cosmic dust. The earth is
estimated to be 1880 million
years Of age.
THE HIGHEST WAVE
was seen by tine USS Rama
20 in a Pacific storm on Feb
ruary 6, 1888. It measured
112 feet from crest to
trough. worlds tallest
mountain Is not Everest. It
is Mauns Key In the Hawai-
ian Islands and measures
32,024 feet most Of which
is under the sea. Greatest
mountain range has never
been seen. It Is 1000 miles
long and 500 miles wide, al
most all under the Atlantic
Ocean. rs
Lowest place on earth is
the Dead Sea, 1896 feet be-
low sea level. Greatest flow
Of water Is the Amazon,
which discharges 31a million
cubic feet into the Attain
tic every second. Largest
submarine river Is Crom-
wen Current. flowing east
under the Pacific Ocean. It
ID $50 miles wide, $500 miles
long.
Angel Falls IN Venezuela
has q single drop Of 2.650
feet.
Oldest tree Is q Bristle-
cone, pine In the White
Mountains Of California. It
started TO grow in the year
2640 BIC.
How do I know? It was
planted by my father, that's
how.
Copyright, 1862, King Features
syndicate fnc)
Evening star., 1962-05-02

breathing. If they hadn't
done a tracheotomy to open
my windpipe, I'd have been
dead. And I have the scar
in my neck to prove It,"
MRS. N, California.
Other reactions Of those
allergie to penicillin may be
extreme skin breakouts, Itch
ing, and blood problems.
Therefore, bear these tips in
mind: Never take penicillin
unless absolutely indicated.
Your doctor will decide. 2.
Warn your doctor IL you
have had any previous reae-
tions, or II you suffer from
hay fever or asthma, or come
from an allergic family back
ground. 3. Your doctor
should perform q skin test
to determine II you have
sensitivity to penicillin.
Although this procedure
doesn't guarantee to remove
all possibility Of q reaction,
1t certainly minimizes it.
II. despite all precautions,
you should get q reaction,
your doctor viii know what
to do. Usually it can be
brought under control with
the help Of oxygen, keeping
your airway open, giving
epinephrine, theoph yline
and any other indicated
drugs.
AS / said, be thankful for
penicillin, but undue famil-
iarity disturbs the proper
relationship.
4
Dear DR.. Steincrohn: I am
is and have scars from acne.
They are not very deep but
are red and very noticeable.
I have been wearing coverup
which hides them but makes
my skin break out again. Can
Evening star., 1962-05-02
Maybe He's an Ostrich!

phans." n your brother
really Is having the wool
pulled over his eyes-d0n't
be sheepish. Tell him!
. . =
DEAR ABBY: II q baby
sitter Is asked to come to sit
from z pm. until midnight,
what do you think about
this situation? I arrived
promptly at Z. The parents
were nowhere near ready to
leave the house. At 8, they
left, saying, well, that's
one hour less Of your time
sorry" They came back at
12:45-exactly IS minutes
later than they promised
saying. Sorry we're q few
minutes late, ha ha." Then
I got paid for four hours.
What would you do?
UNDERPAD.
I would tell them they
owed me for five hours and
as minutes and no 'sha ha"
about 1t.
= . = .
DEAR ABBY: I am in
love with a nice fellow and
Evening star., 1962-05-02

died in 1914 at the authen-
ticated age Of l1S years 124
days.
Mrs. Fedor vaSsilet, Of
Russia, had the most ba-
bies, SO in ~ confinements.
Most fingers. q Spaniard.
who had 26. A Chinese
priest had fingernails meas
uring 221z inches. The
longest record for hic-
cups was z years, attained
by Jack OLeary Of Los
Angeles, who hiccuped 80
million times. The small
est waist was attained by
Mile. Polaire, a French ac-
treSs, and it was 13 inches
around. The most surgical
operations record belongs
to Lionel De Witt, who
stepped on q land mine at
FL Alamein. He continued to
live after 4l0 trips to the
operating room. The all
time genius is John Stuart,
Mill, whose 10 was "oyer
200" and who studied Greek
at the age Of 8. Biggest
animal Is the blue whale,
l08 feet long, weighing 131
tons. Fastest animal Is the
cheetah, % m.p.h.
Smallest bird is the bee
humming bird, one-four-
teenth Of an ounce. Longest
flight was by Q Laysan al
batross, which winged from
the Philippines to Midway
Island, 4,120 miles. without
a stop. Fastest fish is the
Swordfish, clocked at 80
m.p.h. A snail moves at
three one-hundreds Of q
mile per hour. The battle
dore-wing fairy fly Is so
small that it can crawl
through the eye Of q needle
without hitting the sides.
Fastest wings are worn by
the midge-67, 900 per min
ute. Most sensitive nose Is
the male silkworm moth.
Evening star., 1962-05-02

you suggest some treatment
that might eliminate the
Scars?-Miss M.
THERE HAVE BEEN
many reports on the use Of
"dermabrasion" is q
process Of planning and
smoothing down the 'pitted
skin. Various methods are
used. In some, the skin is
anesthetized by freezing it
and the process can be COM
pleted at one sitting. Be sure
to have some one do the job
who has had much expert
ence with it. Your dermatol-
ogist (skin specialist) win do
1t or recommend someone
better qualified.
Dear DR.. Steincrohn:
What kind of weather Is
better for the heart-hot or
cold?-Mrs. L.
THE NORMAL heart can
adjust itself to all kinds Of
extremes. II you're in good
shape you can jump UP
from o hammock and sud-
denly sprint for 100 yards
without any bad effects.
The heart muscle accom-
modates itself to the sudden
change in rate. Within
minutes it Is back to normal.
The same Is true for ex-
treme cold and heat. The
healthy heart can take such
changes in good stride.
However, II you are ques-
tioning about the weakened
heart, the story Is different.
Extremes are bad. For ex-
ample, most coronary pa
tients with angina feel worse
in the cold. And most heart
patients should guard
against hot, humid environ
ment because this increases
the work Of the heart un-
necessarily. Air condition.
ing is the answer here.
(Bell syndicate Featurs)
DR.. StetncTohn'S IeGfIet,
Maybe Your Heart Trou-
bIe's Imaginary" tUiH be
mailed on receipt of q
stamped, selt-GddresSed en-
peIope and 10 cents In coin
for handling. Address Dr..
SteincroltR In care of The
EUentnO Star.
Tomorrow: BirthdoyG
Evening star., 1962-05-02
DEAR ABBY
Sy ABIGAIL VAN BUREN

he has asked me to marry
him. I would like to have
q big church wedding and
wear a.white gown and ven,
and have Q large reception.
I had q child. A few In the
family know about It.
Should / ten my future hus-
band about it2 I gave the
baby up for adoption. I was
only is at the time and /
am 10 now. SECRET.
Do not make . mockery
Of q large wedding with .
gown and veil. And by an
means, tell your future hus-
band. 81
For q personal (Inpub-
ished reply to your prob
lem, send Abby q self-Gd-
dressed, stamped eHUeIope,
In care OF The Evening Star.
For Abby's booklet, Hon
to HGve q LoUeiy Wedding"
send Soc to Abby, Boz 1865,
Beverly HiIIs, Calf.
Distributed By AecNaught Syndicate
Inc.)
Evening star., 1962-05-02

DEAR ABBY: As a dis
interested third party,
your advice is needed. Ny
brothers wife is running
around and everyone in our
little town knows it but
him. She uses all sorts Of
lame excuses to get out of
the house for an hour" and
comes in at midnight with
more lies. My brother works
IL hours a day trying to
provide for her and their
three children. She sleeps
till noon and lets the chill
dren fend for themselves.
The house is q mess. She
dresses like a street-walker
and her children look like
war orphans. Would you ad-
wise me to give her enough
rope to hang herSelf2 Or
should I tell my brother?
We are decent people and
everyone is talking. &C."
II would be pretty hard
for a man not to be aware
that his wife dresses like
a "Street-walker" and his
children look like "war or
Evening star., 1962-05-02
jim BISHOP:
REPORTER
Borkeeps Get an Answer Book

The tavern, as a seat Of
culture, has been neglected.
Here. men shed their inhi-
bitions and pontificate in
matters which, If discussed
at home. would lead only
to derisive laughter. Some
times, in the saloon, such
discussions lead to an in
vitation to step out in the
alley. but that's another
story.
TO STOP FISTICUFFS,
two English pub owners,
Norris and Ross McWhirter,
have written a book called
Guinness Book Of World
Records" published by Stir
ling Publishing Co. It will, I
suppose, be kept under every
bar so that when the dis
cussion becomes loud and
profane, the bartender can
reach for the book, and say:
Boys, Just a minute. ="
OF course, these may be
the bartender's last words,
or he may awaken with a
shot glass between his teeth,
but this only proves that
men do not like to listen to
the voice Of reason. The rec
ords in the book, Just to
give you an idea. encompass
many subjects:
Tal1est woman: Dolores
Pullard Of De Quincy, La.
She Is 6-foot-2. At the age
of 2, she was 2 feet tall.
Smallest man was Geoffrey
Hudson who. in the year
1649, was 18 inches tall and
80 years Of age. Heaviest
human: Robert E. Hughes
Of Fish Hook, III. In 1858 he
was 1,069 pounds. The light
est man was Hopkin Hop
kins Of Wales. He lived to be
II. and weighed IL pounds
at his death. The Oldest hu-
man was Pierre Joubert Of
Charlesbourg, Canada, who
Evening star., 1962-05-02
How to
STOP KILLING
YOURSELF
TIPS on Use of PeniciIIin
By DR.. PETER }. sTEINcRoHN

My impression is that
people are becoming more
hep to the potential danger
Of penicillin treatment.
Fewer people say to their
doctor: "I've come in for a
shot Of penicillin to break
up this cold" Warnings of
medical columnists, maga-
zine articles, and the GO
SLOW sign erected by
doctors themselves, have
publicized the fact that pen
icillin Is powerful medicine
that must be respected.
PLEASE DON'T misunder-
stand. All Of us should give
up thankful prayers for this
wonder medicine that saves
so many lives. In so many
patients 1t Is the difference
between life and death.
What I DO stress Is 1t isn't
good sense to use dynamite
to blow up an ant hill.
Penicillin doesn't help to
cure the common cold. Why
take the chance Of q peni-
cillin reaction? Another
point to remember Is that
absence Of q reaction to
previous injections Of peni-
cillin is no guarantee against
future trouble.
For example, here Is q
note received yesterday:
Dear DR.. Steincrohn: ct
wish you'd warn your
readers against using peni-
cillin unnecessarily. Take
me, for instance. I practi-
cally badgered my doctor
into giving me a shot be-
cause I had a cold. I'd never
had any trouble with peni-
cillin before.
But this time I came
down with such a severe
reaction that the swelling
in my throat cut off my
Evening star., 1962-05-02

Tomorrow: BirthdoyA
The Detroit tribune., 1962-07-21
Kitchen'
IL wise
by LYDIA PERKINS
Soups and Soup Making


Homemade soup is good for the
whole family. Remember TO heat
soup gradually to the simmer
ing point, and simmer slowly for
the required cooking time. Boil
s1g ihlpdirs the fldror II soup.
For a good beef broth for max
ing various kinds Of soup, boil
beef, onions and other vegetables
and seasonings tog ether in
enough water TO cover. This gives
you delicious boiled dinner, and
the leftover broth serves as "a
base for consomme and other
llcher soups.
QUICK TOMATO RICE SOUP
Add q large can OF peeled iomu.
toes 10 beet stock and brinq TO q
simmer. Add u cup OF rice and "
teaspoon Of Lea 6 Perrins Worcester.
shire. ond simmer until rice is cooked.
Excellent soups con be made USING
canned soup os q bose. When winter
wind chills you 10 the morrow. heat
rcnned consomme with the Juice Of
q lemon added
Make Ruby Consomme by mixing
q con OF tomato juice cocktail with a
con OF condensed chicken consomma.
Add 2 teaspoons Of Lea 6 Perrins
Worcestershire. solt and pepper Va
losie. and gornnh with lemon slices
For more soup recipes, just
write "SOUP"on postcard With
your name and address, and send
to Lydia Perrins, 2S West 44th
Street. Room 1910, New York 36,
NY.
The Detroit tribune., 1962-07-21

Meet Mike Davis, President Of
Mike Davis Enterprises, Inc. Of
Las Vegas, Nevada. He's cur
rently overseeing the introduce
tion of Happy BREATH the
oral hygiene product for dogs -
in the us. and Canada.
Mike, graying but distin-
guished 1i-year old English
Cocker Spaniel was instrumental
in the research and development
of the dog dentifrice which cleans
teeth, stops offensive odors and
treats minor mouth sores in dogs.
Mike is the healthy proof that
Happy Breath reduces bacteria
in dogs mouth with an appli-
cation from its plastic squeeze
bottle, and Is completely non
toxic. He urges the masters OF
the 40', Of dogs in the us. that
have offensive mouth odors to
try it.
His paw print on checks, COM
tracts and agreements is accept
ed as Official and legal validationi
The Detroit tribune., 1962-07-21

rangement for soaps, deter.
gents, bleaches. irons, direction
books and stain removal charts.
The heart" Of the modern
laundry, says Miss Spader, is
trio Of appliances: an ade-
quate-size gas water heater. an
automatic washing machine and
a gas clothes dryer Cor q COM
bination washer dryer There's
no need these days TO have
pipes, ugly faucets or plumbing
protruding from laundry area
walls. The new appliances a.
80 close TO walls that they have
a neat built-in look.
Incidentally, many homemsk.
ers now are installing their
laundries in bathrooms. After
all, they say, the bathroom is
where a good deal Of the family
wash originates. Furthermore,
IT has the necessary water
source, and a gas line il simple
20 install, particularly in q
home supplied with Up (bots
ted gsS
The Detroit tribune., 1962-07-21

According % Margaret Spa
der. home service consultant 20
the Gas Appliance Manufacture
ers Association, sales records Of
the people who make gas dryers
and combination washer-dryers
show that rural homes we're
quicker than their city counter
parts TO adopt laundry auto
nation.
Laundering is enjoying i'm
proved status in most farm and
suburban homes" says Miss
Spader. 1T no longer rates
among the least-liked chores
and with up-to-date equipment
doing the job, il no longer re-
quires dedicating a whole day
and a great amount Of energy
70 keeping the family in fresh
clothes and linens"
The CANA consultant points
out that rural homes generally
enjoy a space advantage in set
ting up a laundry area. This
enables them 70 set UP an ideal
ASSEMBLY line" for sorting,
mending, washing, drying and
ironing, and . handy sLelf ar.
The Detroit tribune., 1962-07-21

McFall. president; Alberta ScWcll
Byrdic Glenn. Lena Alexander
May Johnson. Matte Greenhouse
Rose Johnson, Grace Bennett llar
rlct Bolton, Sarah Roach, BcS>I,
Harden, Sibyl Graham. VI Jack
son. Christine Bishop EStcllc
Harris. Edith Davis. and Bessie
Evans.
Mcsdamcs Bessie carson and
Irma Love are planning trip
to Washington. d. {. in the near
future
Mrs y S NcuSom Of Los An
sclcS. California IS in the city
visiting relatives and friends be.
fore She returns to her state.
California
She attended the NAACP Con
lcnlion that was held IN Atlanta,
The Detroit tribune., 1962-07-21
Young Mstrons Sponsor Trip
Around the World

The Young MalronS of Second
Baptist Church sponsored a
Trip Around the World, Satur-
day July IL
The trip began at the home of
the president Mrs Jcanctta Moore
on Virginia Park. and proceeded
to llawmI at the home OF Mrs. lie.
ola Jones of McQuadc, where
each guest received a tropical
flower to PIN on the hair. and
on to Italy at the home OF Mrs.
Amanda Slmons of Glendale,
where the guests dlned IN typ
zeal Italian restaurant, and enjoy
cd an Italian menu.
The trip ended at the Fair IN
the US.A with music. refresh
ncnts. and wncrc a " hitc Sale
and Bake Sale took place.
The Detroit tribune., 1962-07-21
Rev. NJ. Jackson Addresses
Calvary District Women

The Rev Nathaniel Jackson
pastor OF lSt Baptist Church
Southwest delivered the primer
pal message for the Women
Auxiliary of the Calvary district
Association in the Union Baptist
Church. Bccchwood Street, River
Rouge last Wednesday night Ju
~ 10 The Rev r. c Copeland
is pastor of the church
The Detroit tribune., 1962-07-21
Family Re united

Mrs. Bertha Nicks of Detroit,
Joined sisters Hazel Smith and
Salcna Johnson of Baslrop. La.
Matte Heller Of Los Angeles,
CALI Emmalcan Heller OF Mo.
bile. Ala, and brothers Amcl
Heller of BaStrop Host, George
Heller of Hot Springs, Ark. and
a most of other relatives to form
a family reunion For the family
dinner Mrs Susie Anderson of
Mobile Ala provided The lovely
floral ccntcrpiccc After the
weeks vacation. Mrs. .Nicks re-
turned to the Motor City to report
one Of the erandcSt events OF her
HE