davidaulloa/AmericanStories huggingface dataset:
Evening star., 1962-08-07
YOUR MONEYS WORTH,
Business Urged
To Spur Selling

Businessmen could take at
least one step now without as
sistance from Washington, that
would help to get the economy
growing strongly again.
That step would be: Start
marketing goods with agrees
siveness. boldness and imagina-
ton at home and abroad.
This means stepping up ad-
vertising, rather than cutting
back. 1t means harder train
ing of statesmen and incentives
to sell right down the line.
rather than assuming that
goods will sell themselves. It
means concentrating on at
tracing additional customers
and keeping them satisfied,
rather than concentrating on
efficient production and cutting
costs. 1t means taking the re-
sponSibility of spurring tn e
economy, rather than complain
ing about tax burdens.
Critics Quoted
If this were my criticism. a
businessman might understand
ably resent it and retort What
do you know about my prob
lemS?"
But the point of this column
is that the criticisms come not
from me but from leading busi-
ness spokeSmen.
Woodrow Wirsig, editor of
Printers Ink, a well-known
marketing magazine, began his
condemnation of business atti-
tudes in March and is keeping
it up. He says to top busi-
ness management:
You stand guilty today of
profound business irresponsible
ity. The economy now faces
an agonizing crisis of growth.
You have within your hands
the power to resolve this crisis
swiftly. Yet you do almost
nothing. You complain of the
profit squeeze-but you don't
really do anything to mitigate
or eliminate it. You talk about
the marketing concept - yet
you think and act as If you
were still in a production-ori-
ented economy. You don't in
vest enough in capital equip
ment. you don't invest enough
in advertising. Yet you COM
plain that the Government
isn't doing anything. Then you
complain that the Government
is spending too much. You still
think of advertising as a cost
instead of an investment
You're still the victims OF
prejudice. ignorance and un-
warranted assumptions in your
attitudes toward advertising
and selling. -"
This is a mild" sampling OF
what Mr.. Wirsig is saying pub
licly and privately about busi-
ness failure to keep up with
the economic times"
Peddling Is Urged
Along the same lines, Dun's
Review, another highly regard
ed business publication, q few
weeks ago declared in an edi-
torial entitled Better Start Ped
ding Again:
THE truth is many Ameri-
can companies, running on mo-
mentum. have neglected or lost
the personal and basic knack oi
peddling their wares. The sue
cesSful distribution of goods
must have the fundamental
merchant instinct of service
There is no substitute for ag-
gressive salesmanship."
Also along these lines, Busi-
ness Week last month told its
business readers that "a better
way to grow-perhaps the only
way for business to grow in the
future" - is through finding
new customers and new mar
kets. This trade publication
said THE problem Of growth
perhaps should be dumped ir
the lap of the marketing execu-
tive" in this era.
Again along these lines
Prentice-Hall, a leading pub.
Usher of business publications
warned its business readers ir
July that 'it is up to business
Evening star., 1962-08-07
Earnings

Potomac Edison in year
ended June 80 earned $685. :
900 VS.. $5,252, ,243 in 1861.
Harvey Aluminium Co. in 9
months ended June 80 earned
IS, ,239,272 or 81 cents a share
VS.. S5,075, ,258 or SO cents in 1861
period.
Va. Carolina Chemical in
year ended June 80 earned
.$4,438,831 or $2O.83 a share VS..
$2,924,565 or $13.73 in 1861.
BOrman Food Stores in So
weeks ended June 30 earned
$2,104,565 or 86 cents a share
VS.. S2,208,324 or 80 cents in
1861.
Evening star., 1962-08-07
TREASURY BONDS

NEW YORK (AP) Noon over the coun-
ter U. S. Government Treasury bonds.
bid, asked, net change and yield for
Evening star., 1962-08-07
BUSINESS
BRIEFS

Business Failures in the week
ended August 4 totaled 310
compared with 269 in the pre-
vious week and 406 in the like
week a year ago.-Dun & Brad
street.
fairfield Stores, Inc, July
sales totaled $3.474,726, up
32.8% from 1861; for 6 months
S19,762,546. up 35.1% from
1861.
Evening star., 1962-08-07
MUTUAL FUNDS

NEW YORK (AP)
National Associa.
tion Securities Deal
ara Inc
Evening star., 1962-08-07

)ndS.
Partially tax exempt.
wi When issued.
Evening star., 1962-04-05
How to
STOP KILLING
YOURSELF
GIoucomo Check Easy and Vital
By DR.. PETER J. STEINcRoHN

Dear DR.. Steincrohn: I
have recently had a complete
physical examination, but I
have been wondering If the
word complete" describes it
accurately. The doctor made
all sorts Of tests but left one
out that you mentioned in
your column months ago. I
am AZ and asked how about
the pressure test for the eye.
But the doctor said it wasn't
really necessary because I
had no eye complaints. Shall
! let it rest there?-Mr. T.
I'LL STILL go along with
my conviction that no exam
ination Of anyone over 40 is
complete unless he has had
a complete eye examination
including a tonometer test
"a simple examination in
which the doctor or nurse
measures the pressure with
in the eyeball to rule out
glaucoma).
There are thousands Of
people walking the streets
today, who think themselves
healthy, yet are slowly going
blind because they have
glaucoma which they do not
suspect. This disease doesn't
often give early warning OF
its presence. II diagnosed
early. the doctor can pre-
scribe medicine Cor, if neces-
sary, operate) to prevent
blindness.
Evening star., 1962-04-05
BY LESLIE J. MASON

EAOAEooOI Va EeAACosAGLs
University Of Southern California
Are you a course-dropper?
Are you one of those stu
dents who runs away from
a course at the first sign of
trouble or the first feeling Of
failure?
Don't do it! Every time you
drop a course you weaken
yourself. Course-dropping can
develop into a habit Of failure
that viii plague you for the
rest Of your life.
It's not easy to save a
course once the habit has set
in. But it can be donel Try
my Save That Course!"
technique some week end. 1t
goes like this:
Q Your chief problem is or
ganization. Fortunately, no
matter how badly you are
doing in the course, you are
in the best possible position
to get it organized in your
mind.
The material Is still fresh
in your thoughts, even if you
have had only part Of your
mind on what the instructor
has said. You know quite a
bit about the course but the
information is a tumble of
unrelated facts. They need
unity.
Q Restudy the course. Start
right at the beginning. Read
the introduction, the table Of
contents and the chapter
headings Of the texts. Only
this time organize them.
Think about the course as
you read. chapter by chapter.
Try to fit the material and
ideas together as you go. Try
to get the overall picture.
. Make a written record
Of your review as you pro-
ceed. Since you're really
starting the course over, use
a new notebook. Take clear,
legible and complete notes.
Evening star., 1962-04-05

It is as simple as all that.
But, being human, most peo-
pie are satisfied to go along
without taking precautions if
they have no symptoms. A
study was made in the Win
nipeg Clinic and reported in
the British Medical Journal.
of the findings made on
5000 above-40 patients in the
clinic, for the early detection
of glaucoma. Investigators
found that SO Of these had
unrecognized glaucoma.
I hope this answers your
question. Mr.. T. Ask your
doctor again. If he still
laughs it off as unnecessary,
you owe it to yourself to
make an appointment with
an eye specialist for a to-
nometer test. As I said, it's
simple and painless and
takes only a minute or two
to do. =;
Dear DR.. Steincrohn: I am
5 feet 2 and weighed l60
pounds two weeks ago. I
made up my mind to lose
some weight by cutting down
on my food intake. I've lost
7 pounds, along with the
desire for so much rich, fatty
food.
Now my stomach has an
awful burning sensation.
Could this be something seri-
Evening star., 1962-04-05
By THOMAS COLLINS

Dy AAOANAEAS OOAAAANS
There has been a lot Of
conversation about retiring
to Mexico. Many letters have
come to me inquiring about
it. So I've been down to have
a look.
Here are the facts and i'm
pressions 1 come back with:
There are no legal obsta-
cles to your moving perma-
nently to Mexico, providing
you're a normal United
States citizen. For permanent
residence, you must submit to
the Mexican government evi-
adence that you have a regu-
lar income sufficient to sup
iport yourself. Beyond this.
there is little red tape.
A good many Americans on
pensions are scattered about,
usually in the larger cities
and usually in groups Of two
sor three couples rather than
in colonies. Most of them
seem to be people who have
had international expert
'enceS during their careers
Army and Navy officers, dip
lomatic people and business
men who dealt in foreign
trade. Their friends seem to
be mostly Americans or other
aliens rather than Mexicans.
You would live In Mexico
on a plane similar to the one
you would have in retirement
at home, which would be
much higher than that Of the
average Mexican. But it
would be more formal and
more sophisticated. No dan
.gling legs off a fishing pier.
mo sitting around a corner
store with a corncob pipe.
You would feel presSures to
maintain position" Mexi-
cans and other Americans
would expect this Of you.
Costs Balance Out
{ Living on such q plane
would cost less in Mexico
than in the States, but hard
ly enough to matter. Rent Git
is very difficult to buy a.
home), utilities and food. If
the retired couple main
tanned standards they would
have In the southern area OF
the States. would be about
the same. Other living costs
would be a great deal more
or a great deal less. and from
all appearances would about
balance off. The average
American couple would prob
ably not feel as comfortable
on 5000 a month in Mexico
as they would in the South.
Mexico's reputation as a
VERY economical place to
live Is not valid for most
: Americans. Maids can be had
kvery eheaply chow many do
you want in retirementO So
can gardeners, repairmen
and all other service people.
So can silver, leather and
baskets. Also, if you want to
live as the lower Income Mex
leans live-and there are lots
Of them-you can move OUT
side the cities and live for
peanuts. Americans don't
want to do that.
The climate in most of
Mexico is all the travel books
=, say it is. Wonderful. The man
would dress, day and night,
in sandals, slackS, a light
shirt, no hat and no jacket.
His wife would dress with
similar casualness. The rainy
season, from June to october.
is not depressing, consisting
mainly of afternoon showers.
Your Glamour Fades
BY retiring to Mexico, you
would look glamorous to the
people back home - real
glamorous. To the other
Americans you find about
you, and to Mexicans, you
would be glamorous for four
or five days. Americans
simply aren't as wonderful as
they think they are to the
natives Of a foreign land.
And Mexico Is foreign land.
But their money, If they
spend it, can buy some gra-
cious attention-as it does
Evening star., 1962-04-05
MASON ON EDUCATION
Drop Hard Course? You Nav Be Sorry

including maps. charts. dia-
grams and even sample math
problems.
. Wherever you have a
question on the material,
make an appropriate mark
in your notebook. This is
very important.
Evening star., 1962-04-05

These questions will give
you an excuse to leaf through
your new notebook with your
teacher. The teacher will not
only answer your questions
but he also will observe what
you have accomplished.
Evening star., 1962-04-05
THE GOLDEN YEARS
Mexico Has Charms
And Drawbacks, Too

Retirement to Mexico. in
my opinion. would be lonely.
And I would grow very tired
of looking at the lonely faces
of the other Americans
around me. I would feel un-
comfortable, like an intruder
in somebody elSe's way Of life.
Mexicans. I like. And Mexi-
CO is beautiful. But as long
as I have all my marbles,
I wouldn't retire there.
(Copyright, 1862.
General Features Corp.)
The Golden Ieors oppeors
Thursdays.
Evening star., 1962-04-05

Gus (ulcer maybe) os is the
stomach crying out" for all
the food it isn't receiving?-
Mrs. M.
IT'S NOT so much the
stomach that reSents lower
food rations, but the inner
man. The most difficult
phase of dieting is usually
the about-face in dieting
habits which occurs during
the first few weeks. 1t is
then that most patients tell
me that they get all sorts Of
discomforting symptoms like
burning, gurgling, actual
pain. depression, and dozens
of other complaints.
I tell them to hold on for a
few more weeks and they will
pass from the turbulent sea
into a safe harbor. When
their stomach has become
used to the smaller intake,
they are surprised that they
required so much food to get
through an ordinary day.
My guess, Mrs. NJ. Is that
your stomach is going
through the process of ad-
justment. After a while it
will appreciate its lessened
work schedule, and perhaps
behave better than at any
time in the past.
Be patient, as all dieterS
must be. If the burning per-
siStS a few weeks from now,
there's time enough then to
take X-rays and make other
investigations to rule out
ulcer of the stomach.
For Mrs. H.: It is true
that the diabetic who comes
down with an infection
whether it's a carbuncle or
appendicitis) Immediately re-
quires more insulin than he
has been taking. If you take
the regular doses you have
been used to, you are in
danger of getting acidosis or
diabetic coma. A good rule
is for the diabetic to consider
even the simplest scratch or
infection Especially If it oc-
ours on the foot or leg in
an elderly person. as TO-
tentially serious.
(Bell Syndicate Feature)
Tomorrow: Edge Of Alcoholism.
Evening star., 1962-04-05

At the close Of the inter-
view, ask the teacher: Have
you any suggestions ebout
what else ! can do?" He prob
ably has. And he'll be glad to
give them to you.
Most of the students who
have tried my Save That
Evening star., 1962-04-05

CourseI" technique and
there have been hundreds
discover at this point that the
instructor is on their side.
Try it and you'll find out
that, from this moment on,
it is you and the Instructor
against the course rather
than the course and the IN
structor against youI
It's a comfortable-and re-
warding-feeling.
Sunday Ion School Pesel:
Pay Attention.
Evening star., 1962-05-10

that the negotiations should
move much more quickly than
they have. The longer this
rather frayed cesSe-fire con-
tinues, the more chance we will
have of the kind Of incidents
we have had in the past few
days. That is why we were
hopeful, after the meetings at
Geneva last summer and fall,
that the negotiations between
the parties involved would take
place last fall, and we could
organize a government, rather
than trying to continue to hold
lines which in some cases are
exposed, and which are subject
to this kind of pressure. -.
Now, on the particular incl
dent, it is a clear breach of the
cease-fire, and we have in
dicated it and we hope that the
Soviet Union, which is COM
mitted to a policy based on the
statement at Vienna, in regard
to Laos, we are hopeful that we
can bring about q restoration
of the cease-fire. But we have
got to use the time to try to
move ahead in our political
negotiations. l agree it is a very
hazardous course but introduc-
ing American forces. Also
a hazardous course, and we
want to attempt to see if we
can work out a peaceful solu-
Evening star., 1962-05-10
Kennedy Chides Bonn
For Berlin Attitude

the inclusion of Communist
East Germany and East Berlin
as potential members. Their in
clusion was the chief reason for
the West German objection.
Mr.. Kennedy denied this ar
rangement would constitute de
facto recognition Of the East
German regime.
after all" the President
said, "the East German regime
and the West German govern
ment were participants in the
same room at the 1859 Geneva
conference. They didn't sit at
the table, but they sat in chairs
just behind the table. Now,
what did they constitute?
After all, the East German
regime Supervises over 80
per cent Of the traffic into
Berlin. What does that
constitute? I don't think it
constitutes recognition. :"
Evening star., 1962-05-10
Pleased by Primaries

@. Mr.. President, have you
any comment on yesterdays
election results, insofar as they
affect your administration -
the primaries?
A. I am pleased at the result
Of the last few days, in Florida
and Texas.
Q. You have in the past in
dorsed some candidates in pri-
maries, where there was op-
position.
A. I indorsed Congressman
FaScell and Senator Smathers,
at the dinner in Miami, and !
think those are the only fights
which I took an active part
in. -.
@. But does the administra.
ton have a favorite in Texa,
between Connally and Yarbor.
ough?
A. .. I was pleased tina
both candidates who have beer
attacked for their connection
with the administration dit
very well, but they are electini
q Governor in Texas. and i
is the decision of the .peopl,
Of Texas, and I am sure the.
would resent any outside inter
ference and an attempt to tall
from Washington about VIII,
should be Governor of Texas
Evening star., 1962-05-10
Settlement
On Steel Issue

@. Mr.. President, at the time
of your controversy with the
steel industry. you were quoted
as making a rather harsh state
ment about businessmen. I am
sure you know which statement
I have in mind. -.
A. Oh, well, the statement
which I have seen repeated as
it was repeated in one daily
paper, is inaccurate. 1t quotes
my father as having expressed
himself strongly to me. And
that in this I quoted what he
said, and indicated that he had
not been, as he had not been on
many other occasions, wholly
wrong.
Now, the only thing that was
wrong with the statement was
that as it appeared in the daily
paper it indicated that he was
critical of the business commu-
nity-I think the phrase was
"all businessmen" That is OBJ
viously in error, because he
was a businessman himself. He
was critical of the steel men,
and he worked for a steel COM
pany himself. and he was in
volved when he was a member
of the Roosevelt administration
in the 1887 strike, and he
formed an opinion which he
impaired to me, and which I
found appropriate that eve
ming. But he confined it, and I
would confine it. Obviously
these generaIizstions as re-
peated are inaccurate and un-
fair, and he has been a busi-
nessman, and the business sys-
tenn has been very generous to
him. But I felt at that time
that he had not been treated
altogether with frankness, and
therefore I Thought that his
view had merit. But thit as
past. That's past. Now we are
working together, I hope.
Evening star., 1962-05-10

! ploratory talks in themselves
Do you contemplate any change
in signals in view Of the Chan
cellor's objections?
A. No. I don't think that
that would be a correct in
depreciation of the German gov
ernment's position My un-
derStanding is that they are
interested and support our ex-
ploratory talks on the access
authority. What has concerned
them is the makeup Of the ac-
cess authority the relative
power and position Of the vari-
Gus members of it.
1t is not easy. The United
States is attempting to carry
on negotiations for several
powers, and all of them have
different ideas how it ought to
be done, and we have to at
tempt to coordinate it, and at
the same time present a posi-
ton which has some hope Of
working out in a peaceful way.
Now, on the talks themselves
we have never had any state
ment from the German govern
ment or Chancellor Adenauer
that these talks should not con-
tinue. These talks are going to
continue. AS I understand the
Chancellor's statement he
is not very optimistic about
these talks.
We have never been unduly
optimistic. But we believe there
should be a continuation of
these talks. Everything I
have heard in the last few days,
the German government sup
ports the position that we
should continue the explora-
tory talks, and I believe we
should.
No country has done more
than the United States in the
last IL months to strengthen
our military forces in order to
protect our commitments. But
we hope, in calling up 100000
men, adding billions of dollars
to our defense budget. which
was not done by many other
countries who speak with vigor
now-I would feel that the pur-
pose of it, we hope, is not to
fight a nuclear war, but to-
establish an environment which
permits us to have a useful
exchange. Winston Churchill
said: 1T is better to jaw. jaw"
and see if we can produce a !
useful result. We may fail, but
in my opinion. the effort is
worth it when we are dealing
with such dangerous matters.
Evening star., 1962-05-10
DOG AT PRESS CONFERENCE
Plan to Send Negroes
North Hit by Kennedy

politicians will have to care for
the Negroes his movement
enables to travel North.
Hartzell A. Craig, a 22-year-
old New Orleans Negro, told q
news conference at San Fran
cisco headquarters Of the Ma
tional Association for the Ad-
vancement Of Colored People
that the segregationists' ship
out program is a failure.
"The only people taking them
up on their offer are the ones
like me, who want to get out
and would have come anyway"
he said. They sure did me a
favor"
Mr.. Craig reached San Fran
cisco this week with his expec-
tant wife and three small chill
dren and already has a Job.
School Survey
A survey made public by
Southern School News at Nash
vile. Tenn. a week before the
eighth anniversary Of the
United States Supreme Courts
desegregation ruling, showed
nearly 250.000 Negroes attend
ing school with white persons
in II Southern and Border
States and the, District of Co
lumbia.
The survey said the 246, 1888
Negroes attending school with
white pupils represents about
7.6 per cent Of the total enroll
ment in the area and marks
an increase Of 3,497 in biracial
schools last November.
Georgia Tech in Atlanta an
nounced the acceptance Of two
Negroes as freshmen for the
coming year. The college de-
segregated voluntarily last fall
by admitting three Negro
freshmen.