Milford chronicle., 1962-10-19
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FOOTBALL FANS


FOOTBALL FANS
Every year at this time many of us have
a series of gala football week-ends We look
forward to Saturdays like children look for
ward to getting out of school, and we drive
hundreds of miles, often, to see this or that
college football team.
The color of fall weather, the excitement
of the game, the new clothes which have
been bought for the cooler days, the crisp
and energetic air, the crowd, the enthusiasm
of youth, and other things add up to the
best time of year.
But also, with this holiday atmosphere
often comes tragedy. The roads are often
crowded on the day of major college foot
ball game and, unfortunately some alumni
start late for the game. Some celebrate too
much and drive very late into the night
And every year automobile crashes
shock us and take away some of our friends
or acquaintances There is not much anv
editor can do about this. No editorial VIII
change all people or even, perhaps, a few.
But if we are aware of what usually hap
pens, and are reminded of it, we will discuss
it and think about it. And some will be per-
suaded to exercise a little more caution
which will be of value.
Think carefully, then, next time you con-
slider driving to game in bad weather
Start early, avoid haste on the road and
you'll probably live to see next Saturdays
game, too.
HUNTING TIME
The fall hunting season is almost upon
us and this is the time all hunters get res
tive in an office or on the job, and long to
take to the outdoors in search of sport and
game. :,
In the Milford area the woods will be
in beautiful dress this fall and hunting, at
least at the beginning of the season, will be
Joy to the eyes and spirit, as well as good
sport and good conditioning.
Outdoor sports have attracted more and
more people in recent years. Boating and
fishing is a booming sport and industry
Hunting all kinds, is also on the rise.
The good sportsman keeps in mind that
good hunting practices provide Tor good
hunting in the years to come. There are
some who make it a consistent practice to
disregard game conservation practices and
this policy, if followed by enough of us, IS
likely to cause poorer hunting conditions and
a decrease in our game population IN the
years to come.
Good conservation practices and careful
ness in the use of guns are two recommends
tions we make to all sportsmen. Every year
some game hogs disregard conservation and
each year too, there are unnecessary accl-
dents, which often takes the lives of hunters.
For those who kill friend or kins-
man, hunting sometimes ends forever. This
year, then, make up your mind to enjoy the
sport, the outdoors and the recreation ana
relaxation of hunting without hogglng,
poaching or carelessness. 1t will be better
season all round, for everyone, ii every hunt
er is also good sportsman
FROSH PUSHCART TO DEPARTMENT
Success in merchandising from push
cart to plush department store-is not and
never has been matter of accident or luck.
Americas great merchants achieved tame
and fortune through foresight, effort, and
confidence. They possessed the virtues Oh
vision, vigor, and sense OF vocation.
Thus writes Russell j. Fornwalt in The
Sample Case magazine. In the course OF MS
article he quotes some things the legendary
John Wanamaker said as far back as 1861.
Though century old now, they seem as
modern as tomorrow. Among them: Mere
cheapness does not denote bargains. What
ever benefits our patrons benefits us. Mer-
chandise must have integrity, and so must
the merchant when he speaks of the goods
and fixes the price" "You cannot charge
more than other people for the same thing
but you can do better storekeeping, you can
have different and better stocks, and you
can see that the thing is better DONE" Keep
up the old standards, and day by day raise
them higher"
Every successful retail operation follows
rules and maxims much like these. That
isn't because retailers are any more gen.
erous than the rest of us. 1t is because re-
lentess competition forces them to offer the
best possible values and because dissatis-
fled customer goes elsewhere the next time.
The free market, with its full freedom of
choice, is the best protector the consuming
nuh1ic has.