Evening star., 1962-10-03
sEGH AT LARGE
Daytime Viewers
Get q Break
Bv MORRIS sIEeEE

vIDEoLAND, u S. A. OCT. S.-Here where the coaxlal
cable snakes through the picture tube country tneyo De
happy to Newt Minow. They want 10 ask tne FCC
fellow who rides shotgun them what he THINKS OF MS
vast wasteands now after the first two chapters OF the
latest afternoon serial, Dodgers VS.. Giants
THEY'RE not waiting for the Hooper ratings up here
They satisfied it's smash, particularly Yesterdays
absorbing nstallment which will be concluded tooay on
the same wave lengths at the time and featuring
most of the panel.
They rate it the best daytime audience grabber since
Mccarthy and the Army and Hoffa and the Senate were
among the first to show how the Nation couo miss soap
opera serials and still thrive.
MR. NINow,s PLEA FOR MORE shows in the public
interest certainly answered by the spectacle sageo
in Chavez Ravine yesterday 1t wasn't intended so IN
fact it wasn't intended shown at ALL small over
sight developed the last week of the season. the Dooge
script writer's reverting to their Hollywood uporngng
upstaged their clients by assigning them minor roles "he
the Colts and Cardinals visited.
The Dodgers uayed the part so well they actually
overpayed it. The next thing they knew they were con-
fonted by the Giants at the current addition TO see winch
becomes the supporting cast in the soonCocome ols
spectacular against Yankees hoovers from last years
production.
The Giants, who last pennant before there was
color TV, made quick pitch for an ntrooucuon 10
MICS peacock by winning act one on tner nome !o'
Monday Yesterday the Dodgers the Jackpot ana the
San Franciscans could claim violation under the equal
time section.
REQUIRED THE GIANTS only TWO nouIS anu %
minutes to act out their in Candlestck Park Monday
In OMaleys Tai Maha stadium yesterday the Dodgers
took record four hours and 18 minutes Had the equal
time provisions been enforced rgdly the game would
have ended before the sixth inning when the DoogerS
crashed through with that seven-run scene stealer
Mr. Don Drysdale, huge handsome galoot who would
have made it as TV figure without his baseball oacK
ground had an unusual in yesterdays outdoor version
of Omnibus He was while he was IN the game
as the starting pitcher for the Dodgers ana again Wnen
he was in the viewing audience.
After his stand-ns had been wheeled tn Mr. Drysdale
sneaked in between innings with better pitch In oeha
of Vtas than he for the Dodgers This same scene
also brought Mr. Jim Gentle of the Orioles to the screen
In view of the orioles finish in the American League IL
was wonder Mr. Gentle got this close to World
Series It no doubt reward for not using that greasy
kid stuff
IN THE TV BUSINESS, where jungle law rules, there
ALWAYS are bruised feelings One day you're top star ana
the next day you're selling detergents like Mr. peppers
If there victim result of the newest daytime snow
it's Young Dr. Malone.
Until the Giants and Dodgers took over his time Dr.
Malone was on hand daily Monday through Friday at $50
nm with more problems than Ben Casey ever thougnt
possible Maybe the interude will do DR.. Malone good
TIN give him time to think Of answers to his daily
dlemmas
Dr. Malone may be worked up over his enforced idle
ness but he definitely is the envy Of the Messrs Alvin
Dark of the Giants and Walter Aston Of the Dodgers
REGARDLESS of whose team wins the right to go into the
finals against the Yankees there won't be one day OIL Tor
rest and contemplation.
But that's show biz.