Navajo times. [volume] (Window Rock, Ariz.) 1960-1984, 1962-10-24
OF Permits and Progress

VI FRFnlLLS ana FTOgFGSS
Our more observant readers will have noticed that
something is missing from the front page. The
ugly little space at the top, with devoted to
the mailing restrictions the paper, is no longer
necessary The Navajo Times is growing, and the
change is evidenced by the granting of second
class mailing permit.
Now, second class permit is extremely handy
thing for newspaper any newspaper to have. It
means that you able to mail your newspapers at
special reduced rate which mean lot of savings
if you have large mail b S CT p list 1t also
means, that after qualifying period, the paper is
authorized legas" the legal notices of every
description which the law requires be published
tce OF sale OF public lands, opening OF BIDS election
regulations, divorce notices. probate proceedings in
an estate and SO many, many others. These notices
published by law in order that the public may be
informed of the legal happenings which may effect
tn m individually or collectively, and the law =
strcts publication of such notices to newspapers with
specified percentage of paid subscribers in the
concerned in order to be certain that these notices
will be read by the people.
That is the really imp mt part of this second
class permit at least to the editorial staff of the pa
per. 1t means that newspaper which was distribut-
ing fewer than 4, 900 free copies year ago, is now
sufficiently in e mand, and we'll enough read that
well over 6, 600 people are now buying it. This, we
feel is tr m dOus step forward, and while we
suppose it would be modest to sit back and wait
for peoplet discover it on their own there exists the
possibility that they might not find out about it if
To u.s. at least, it vitality important that the
people do find out about it, because they made poss
fble Last winter, the $50 of paid subscriptions which
would be needed to qualify the Navajo Times for
ond class permit looked long way off, and the paper
itself not the most soldly grounded enterprise of
which the Tribe could boast.
There has been great deal of work, time, sweat,
hope and every and then little cussing neces-
sary to get this paper to the point has achieved
and while it represents accomplishment in itself,
there is still much to be done and still more to
be accomplished.
Nearly every mai brings letter or two from some
onewho has just discovered" the Times who has
been taking the Times" and wishes to renew most
of them have been enthusiastic about the paper it's
prospects for the future There seems to
be tremendous interest in the affairs and doings of
the Tribe from all quarters of the country and much
interest among those living in other places who still
think of the Reservation home"
others apparently feel do, that there is a
need for this particular type of publication Continued
and increased effort will be devoted toward fulfilling
that need more completely, and to that end, the pub
cation date of the paper is being changed of No
vember l. Thursday paper will enable the staff to
cover weekend events and get the in by dead
line time.
This will keep the paper current, and provide
some advantage to the advertisers, as well.