Milford chronicle., 1962-10-05
Hammond's Showing
Cadillacs, Ramblers
Continued from page onel

lIOLQ page OucJ
models, the Coupe de Vile and the
Series Sixty-Two coupe. Th r
new appearance is accomplished
by a shortened roof line, a back
window that is SO per cent smaller
in over all area and a crisp formal
design to the metal surrounding
the back light With the shortened
roof line the rear deck becomes
seven inches longer, contributing
greatly to the long and low silhOu-
ette.
The outstanding engineering ac-
complishments include anew en-
gine that is more durable and more
efficient while giving a substan-
tial weight reduction and tn e
smoothest most rugged drive line
yet known to the industry. 1t has
durability twice that of any oper-
ating design.
In the area of comfort and con-
venience an elegant new inStru-
ment panel is featured on all mod
els, seating comfort is further inn
proved with cOntoured and raised
seat backs ON the Sixty Special Sc
dan and Eldorado .Biarritz conver-
tlble while the interior trim conn
binations include more styling
combinations than ever offered by
Cadillac. Additionally, the use OF
wood trim is increased and options
such as an adjustable steering
wheel, AMIN radio and combined
air conditioning and heater con-
trolls appear for the first time on
| a Cadillac.
The 1868 Ramblers announced
this week by American M o S
Corporation re-emphasiZe h {
compact leaders size and balance
concept while utilizing new body
building techniques to take on q
fresh new appearance. They are on
display locally at Hammonds.
The new Rambler Classic Si1
and Ambassador VS., which will &c
on sale October 5, are lower in
| silhouette, look much bigger but
are actually more than an inch
shorter in overall length t h 7
pervious models.
Coming on the heels of the besr
sales year in the company'S his
tory, Rambler's first major appear
ance change in several years i
based on an advanced unit con
! Struction method that results in {
stronger, safer body and create
precision and quality in manufac
turing.
Other highlights of the '63 Ram
bier include a seven fold increas'
in use of galvanized steel for great
er rust resistance, step down
design with lower over all height
curved side glass, new grille de
| sign, large wrap around bumpers
new Twin Stick floor shift trans
mission with overdrive, permanen
tly fabricated transmissions, a /
ternators, and many other inn
provements to further r due,
maintenance costs and service re
! quirements. Continued features in
clude Rambler's double safety
brake system and ceramic armor.
ed muffler and tailpipe.
/ Thomas A G. oupe, sales vice
president, said the new Ramblers
'reconfirm our confidence in t h c
compact concept as the dominant
single force in the automobile in.
| dustry."
ID pite advance prediction.
that there would be some new sizt
race in 1868, with Rambler in it
we continue to be committed tt
the common-sense approach to cal
| design" Coupe said. We believe il
an optimum balance between con
venient overall exterior size an
| full family roominess inside, a n
balanced gasoline economy an<
modern performance.
/ We continue to be committed
also to styling stability and con
tinuity, and to the avoidance
| change merely for the sake
change. Our new look does not re
suit simply from surface change.
but from new bone and muscle un
| derneath. Even the curved sid,
| glass which contributes important
ly to Rambler's new luxury lool
has practical value in increased
visibility and interior room an
reduced wind noise"
| Coupe said that one of the by
products of our new unit body con
struction is increased wheelbase
without increased overall length.
While wheelbase is not the de.
sign-controlling factor it once was
in the automobile industry, t h {
| design that permitted us to move
up from 10S inches to 112 offers
| definite advantages in rOOmin esS.