The coastland times with which is combined the pilot and herald of Belhaven and Swan Quarter. [volume] (Manteo, N.C.) 1959-1973, 1961-06-16

with them in Ohio.
We face together a mutual chal-
lenge. You, of the States third
largest industry, TO produce that is
fully competitive, we, of State
government, to promote that pro-
duct to the best advantage. Both
of us have to run to stand still.
In meeting like this, we bring
out our problems and chart our
solutions. We share news about the
impending developments all the
way from rapid highway develop
ment and change in travel habits to
potential legislation affecting our
industry.
We bring into focus facts such
as the completion of Interstate
Highways 40 and n in the Yves
and the Hampton Roads Bridge
Tunnel in the East that will change
travel habits so radically that it
will amount to an explosion of
traffic.
We bring these impending
changes into focus in time to pre-
pare for the explosion-or we are
wasting a prime asset of an organ
ization like this. and of the resour-
ces Of the Department of Conser-
walton and Development.
The whole of C&D and its eight
divisions are at your service and
are here to help you in any way
they can.
Now let's try the shoe on the
other foot.
How we'll do your regional and
local enterprises for promotion and
development Of travel face up to
their responsibilities?
Where are vigorous do-it-your-
self development programs under
way?
How aggressively are private
operators promoting their own at
fractions, and backing up adver-
|tising with development?
These things are vitality import
ant. They are more important now
than they have ever been in the
history of our State.
The State accepts the response
bility of basic promotion for the
entire State, but it must be on the
basis of the entire state. At the
end of a year the State program
must balance out that way. Dur
ing a year it will advertise mount
aims and beaches and Sandhills and
Piedmont attractions separately
and in various ways, but at the
end of the year it will balance out
into program coordinated to pro-
mote the entire State-and the
records and schedules of the Ad-
vertising Division are open for
your inspection at any time you
wish to check this.
We accept and treat with the
utmost seriousness the mandate OF
the General Assembly to the De-
partment of Conservation and De-
velopment, which is:
''to map and carry into effect
a system plan for the nation
wide advertising of North Caro-
lima, properly presenting, by the
use of all available media, true
facts concerning North Carolina
and it's resources"
In the last biennium this rep
resented investment by the State
of 100000 in over $50 display ad-
vertisements in magazines and
newspapers with over 400 million
circulation, over 1000 showings Of
North Carolina motion pictures,
and a considerable number of tele-
vision and radio programs. The
States effort also was represent
ed in the publication of over 2
million booklets and pamphlets,
and servicing nearly $4,000 in
quries about North Carolina as a
place to live, work and play.
These impressive figures are not
cited boastfully, but as factual
summary of some of the things
that the State, through its Depart
ment of Conservation and Devel-
opment, is doing to promote North
Carolina and its travel industry.
The travel industry deserves
and is getting good support-and
not only from the State.
One of the finest, most unself-
ish things I know of was done by
the North Carolina Press Associa-
ton when the State Advertising
program was launched in 1887. BY
resolution the publishers Of North
Carolina requested the Department
of Conservation and Development
not to expend one penny Of the
advertising fund for advertising