The Glacier reporter. [volume] (Browning, Mont.) 1953-current, 1961-03-30
From The SideIines
BY Tiff Mckay

TO catch the fancy Of the Ameri
can public and sticks tight enough
10 be applied 10 every thing that
comes along. The latest such
word is image" For example
you read constantly Of the "im.
age Of America" the Image oi
the Democrat Cor Republican
party" and the Image" of every.
thing from your dead ancestors
10 the car you can't afford 10
buy in 1880. Where do these
words come from and what do
they mean?
As I understand IL. advertising
companies get most of their cred
il for the popularity of such
words; and as most of these
companies have their offices on
Madison Avenue in New York
City. the words are called "Madi
son Avenue JargOn." This may
not be true, but who am / to
dispute IL?
OF course the popularity OF
such words determines the sue
cess Of the advertising company
which coins them. Remember the
enc about the toOthpaste- for
people who can't brush after
every meal? It's widely report
I'd that both the toOthpaste com
pany and the advertising com
pany made a handsome fortune
on this one promotion.
But we started out talking
about images" The meaning of
the word as now used is fairly
easy 20 understand. Just pick a
word, and the first thing that
comes TO your mind is the image
OF the thing or person you name
Here may be some good exam
pies:
Wife - II this means no more
nights out with the boys, you're
either a bachelor or a good time
Charlie.
Home - Some place to 60
when there's no place else to go
II this is your case, you're prob
ably a natural born Congressman
or an expense account executive.
Bureau of Indian Affairs = II
the first thing that comes TO your
mind is Prime Minister Nehru,
you're probably a typical non
Indian American.
We could 20 on and on. but
no two people think of the same
thing when a word is mentioned.
So try it yourself.
A few years ago, We used to
associate the term Image" with
someone or something out of our
reach. or with things or people
bearing marked resemblance TO
each other. But nowadays, we
hear such things as the Image
of President Kennedy" or the
Image of Castro" and the like
until we get so confused that we
don't know whether they are
alive or dead and even begin TO
doubt whether they know them
selves.
And now a new Image" topic
has arisen. A leading manufac-
turer Of cosmetics has come out
with coloring for milady's eye
lids. Remember the good old
DAYS when you could tell whether
or not a woman wore makeup by
lust looking at the eye shadow
delicateIy daubed just above her
eve Iashes? Now this is all chang
ed. According to this manufac-
turer. you can now buy eye shad-
ow in eolors as dawn rose, heaven
blue. yivacious violet, or even
burnt toast. And more than that,
this manufacturer claims these
eolors will accurately reflect the
perfect image of you whether or
not you just got up, are on your
way 10 heaven, or just don't want
10 take the time TO make couple
of fresh pieces of toast for the
old man.
American society now seems TO
have completed another cycle.
n hasn't been too long ago that
ms Indians painted our eye lids.
But when we did this, our i'm
age" was called such things as
napan. barbaric. or just plain
stupid. After looking al some OF
The new eve lid colors being used
today. / can personally guarantee
that ioday's well dressed woman
can still learn something about
the ANCIENT art of face painting
from some of our Indian matrons,
Now I wonder why this hasn't
occurred TO someone before2
why not start an Indian cosmetic
industry 1t just might work
All three bills introduced in
the last Legislature concerning
use of Federal funds in financing
pubIic school programs were
nassed and signed into law by
70 Governor. A big vote OF
thanks goes TO Joe Lewis and
Percy Dewolfe for their fine ef
forts in appearing on behalf oi
a L l.