davidaulloa/AmericanStories huggingface dataset:
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16

ciSionS for rice.
But the record must be main
tanned. One should remember that
a market can sometimes relapse
even more rapidly than 1t can
be built. Industry promotion, in
changing consumer use habits and
accelerating demand, operates eff
ficiently and effectively only when
run on a continuous basis. The
Rice Council is the advertising and
sales organization of rice growers
and millers, and is the vehicle to
do just that.
Today new developments can be
brought to homemakers rapidly.
and today's homemaker is eager
for knowledge. She is concerned
about nutrition, health, and weight
as well as preparation of foods.
She thinks about vitamins, miner
ais, protein, carbohydrates and
cholesterol. She needs the advice
of home economists and doctors.
Day in and day out, in a hundred
different ways, the Rice Council is
bringing her the story that "rice
is her most useful food" She is
learning about the many delicious
ways rice can be prepared, about
its versatility, and its dietary adj
~vantages.
In the final analysis, such pro-
motion spells sales. furthermore,
great untapped markets offer new
opportunities for rice. If all of us
continue our constant support of
the Rice Council program, we can
achieve further and continuing
gains in our rice economy.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16
Dairy Judging Team
OF Canton Takes First
Place AT Flora Contest

The FLA dairy judging team
of Canton, composed of Billy
Watford, Kenneth Steen, James
Sowell and Crobin Ellis, Won
first in dairy judging at the Big
Black Council held at Flora.
Ethel's team won first place in
livestock judging, with 766
points; Madison was second with
$50 points; Durant was third
with 592 points and Canton was
fourth with 576 points.
In dairy judging, Ethel was
second to Canton with 1886
points to Canton's 383 points;
Durant was third with 1854
points. Billy Watford was indivl-
dual high score
Billy is a ninth grader from
Sharon, Kenneth Steen is a ninth
grader from Shoccoe, James
Sowell is a ninth grader from
Billiards. Gin, and Corbin Ellis
is a tenth grader from Canton.
Ten schools entered judging
teams in the competition.
Livestock was furnished by the
following: Kendall quinn, John
Anderson, Ed Bardin and Robert
Willis.
Bill Knight, the vocational
agriculture teacher at Canton
High School, is the team coach.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16
Rice Council Has Effective Program
A EditOrial)

1t is sometimes difficult for peo-
pie who are not engaged directly in
promotion or advertising to ap-
preciate just what it is and what it
can do for their product and in
dustry.
But it can be explained simply.
If we take a look at what we our-
selves buy, eat, wear, and do, we
know how much our own lives r
influenced by sales messages.
Sometimes we are "sold" by adj
vertlslng, merchandising, or pub
licity without ever realizing it.
These various approaches often
help us decide the make OF our
car or washing machine, the brand
OF cigarettes we purchase, the type
OF toiletries we use, the way we
wear our hat.
In similar fashion, the Rice
Council for Market Development
uses various sales tools to influence
people to buy more rice so that rice
farmers and millers increase their
business.
The Rice Council has certain
basic detectives. One aim is to
get people who do not use rice at
all to begin using it. Another is to
make better customers out of oc-
casional users, and to increase the
frequency of use by all users.
To date, the facts show that the
Council has been effectively &C
complishing these detectives. The
retail rice sales record for the past
three years shows that consumers
r. making more favorable de-
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16
Social Security
Office Searches
For Survivors

The Social Security Admin
stration is trying to get in touch
with about $4,000 people who are
now able to collect monthly So
cial security benefits as a re-
suit of recent changes in the
law, according to John F. Pate,
Manager of the Jackson office.
They the the survivors of work
ers who died after March 81,
1888 and before January /, 1910,
after working under social secu-
rity for at least a year and a
half before their deaths. Included
among those newly eligible are
widows, aged dependent parents
and disabled children age Is and
over.
The original Social Security
Act provided benefits only for
retired workers. The Act was
amended in 1889 to make bene-
fits payable to the survivors and
dependents of workers, but no
provision was made to pay
monthly benefits to the survivors
Of workers who died before 1910.
To qualify for benefits under
the new provisions, a widow or
dependent mother of a worker
who died before 1910 must be
e. years of age or over. A de-
pendent father must be IS or
over. A disabled son or daugh-
ter must have a disability so
severe that it keeps him or her
from doing any substantial gain
full work and the disability must
have begun before the child's
18th birthday.
If you believe that you may
now be eligible for monthly So
cial security benefits as a re-
suit of this change in the law,
get in touch with your social
security office now about making
an application. The social securi-
ty office in Jackson is located
at 431 North Street.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16
MARCH is NATIONAL
EGG N

In celebration of Naional Egg
Month, why not try a different
way to serve the traditional
breakfast bacon and eggs.
You can make EGG NESTS -
Separate the white of room
temperature eggs. Allow one egg
for each nest. Beat the whites
until stiff and season with salt
and pepper. Fashion the nests on
a creased baking sheet by drop
ping the whites from a teaspoon
into sparate little piles. Indent
the center of each nest. Slip an
yolk into each nest and generous
ly cover with crispy bacon crum-
bles. Bake in a moderately heat
ed oven until yolks are set.
Serve Immediately on buttered
toast.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16
Survey Shows
Many Families
Short Of Milk

Although nutritionists do not
consider milk an expensive food,
many other people apparently
do. A recent Mississippi survey
by the Agricultural Experiment
Station showed a serious short
age of dairy products in about
"a per cent of the 808 homes
studied.
DR.. Dorothy Dickens, head of
home economics research at Mis-
sissippi State University, noted
that low income was associated
with these shortages. Where
meals cost less per person, gen.
orally less dairy products were
used. Shortage, too, was more
often found in large families
with low income. Negro families
used less than white families.
Milk is a good buy" DR..
Dickins said. For this reason
liberal quantities of fluid milk
are included in the low-cost, as
we'll as the moderate cost, food
plans Of the USDA. For the
family who must save on milk
there are many economical.
forms.
1T is highly important that
families with small amounts to
spend for food seek advice OF
SPECIALISTS, such as home econo-
mics teachers and home demon
stration agents, about the use of
dairy products in such diets =
and that educators and the dairy
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16
Frank Smiths
NEWSLETTER

My visit to Australia to parti-
,ipa5e in the Pacific meeting of
he International Road Fedora
lion was highly interesting.
Along with other American dele
gates, those of us representing
me u. S. Congress met with
representatives of government
and private business from l6
other Pacific countries. l also
took this opportunity to discuss
American cotton exports with
Pacific business people.
All of these countries look to
he United States for the exam
pie Of how to develop their own
road programs, which are essen
ton for the proper economic de-
yelopment Of the entire Pacific
region. Better road programs in
his area of the world otter great
opportunities for the American
road-building industry and for
segments of the transportation
and petroleum industries.
The land area of Australia is
approximately the same as that
Of the United States, less Alaska,
but the population of the coun-
try is only a little over ten mil
lion people. One-third of the
area Of the country is desert
wasteland which can never be
developed, but another third has
a climate very similar to that
Of the United States, and the
remaining third can be utilized
for grazing and more intensified
agriculture if water supply be-
comes available. Australia OBJ
Viously has great potential for
both economic and population
growth. An aggressive postwar
immigration policy has already
increased the population of the
country by nearly fifty per cent.
There are many opportunities
for profitable trade between Au-
stralian and the United States,
IN items which are of special in
crest to the South. AS an exam
pie, chicken is the most expen-
sive meat in the country, with
IN inferior quality selling for
more than twice the American
| price. Canned American chick
en-, but not frozen, is allowed to
be imported. On the other hand,
wool is the major Australian ex-
port, but a high tariff keeps it
out Of the United States.
Australia is our partner ir
SEATO, the Southeast Asia
Treaty Organization designed to
offer military and economic re-
sistance to Communism in that
area (the SEATO nations will
be meeting in conference in
Bangkok next week. SEATO
has many different problems
from NATO, but it is the obvious
base Of military support which
we must have available for
action in that part of the world.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16
Goodman Boy Awarded
Good Conduct Medal

Fort Hood, Texas - Army
Specialist Fourth Glass John F.
MCGEE, "a, son of John H. Nc
Gee, of Goodman. recently was
warded the Good Conduct
Medal while serving with tn
First Armored Division at Fort
Hood, Texas.
Specialist MCGEE received the
medal which is awarded on a
selective basis to each soldier
who distinguishes himself from
among his fellow soldiers by his
exemplary conduct, efficiency
and fidelity.
He entered the Army in March
1859 and was last stationed at
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16
Home A9enA Na1e4
By MARY HARPOLE

Do you know: What is the Ma
tons Biggest Industry?
1t is farming. Farming en-
ploys almost seven and one-half
million workers. This is more
than is employed in the steel
industry or the automobile
industry Or transportation
and public utilities combined.
The investment in agriculture
represents SCI, 300 for each farm
employee, as compared with $751;
800 for each worker in manufac-
turing industry.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16

To have smooth sheets without
ironing, take them from your
clothes dryer before they're COM
pletely dry. Fold them and place
them on top of the drey to finish
drying. A little experience will
help you to know just when to
remove them from the dryer.
They shouldn't be damp, but
neither should they be bone dry.
Pull a corner out of the dryer
to test, because fabrics feel
damper inside the dryer than at
room temperature.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16
Farmers Have Two
Weeks In Which To
Release Cotton Acres

"What we do toward getting
our cotton acreage released and
reassigned during these next
three weeks or less will make a
big difference in the economy Of
Mississippi this year." ia mes
are reminded by DR.. William L.
Giles, vice president for agri-
culture and forestry, Mississippi
State University.
"Of even greater importance is
the fct that the future of cot
ton in Mississippi will be in
fluenced by our action this
month";" he declared.
April l is the deadline for re
leasing and for requesting add
tional cotton acreage within the
state.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16
EASIER IRONING

There is a lot you can do be-
fore you start ironing to make
the job easier.
If you have a wringer or spin
~ner-washer, take time to avoid
unnecessary wrinkles and crea-
ses. Straighten clothes before
they go through the wringer to
avoid punching. Don't overload
the spinner.
If you have an automatic
washer, follow directions for its
use. Use special cycles adapted
to different fabrics, or shorten
cycles Especially SPIN for wash
and wear fabrics.
If you have a dryer, learn to
use it to cut down on ironing.
Read the direction book and fol
low it. And remember - over
drying puts in deep wrinkles.
So does overlooking the dryer.
And so does leaving the clothes
in the dryer after they are
done"
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16
24% OF Families Interviewed In Mississippi
Study Should Use For Milk Products

industry assist such families in
every way they can. Low income
iamllies and large families are
especially in need of assistance"
The area of survey included
families in Meridian, Clarksdale,
picayune and Winona. Each
nomemaker interviewed was ask
ed about the amount of dairy
products used at home during
he week preceding the inter-
view. FLUID milk, whole, skim,
outtermilk, chocolate milk, dry
mix, canned milk, cream, cheese,
.ce cream and other milk pro-
iucts we're included in the lost
If items studied.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16
GOVERNMENT
SURPLUS SALES

Now anyone Can buy Direct
from u. S. Government Sur
plus Depots, by mail for your
self or for resale. Cameras,
binoculars, cars, jeeps, trucks.
boats, hardware, office ma
chimes and equipment, tents,
tools, and ens-of-thousands OF
other items at a fraction of
their original cost. Many items
brand new. For list of hun
dreds of u. S. Government
Surplus Depots. located in
every State and overseas with
pamphlet "How Government
Can Ship Direct To YOU" plus
procedures. How To Buy and
how to get Free Surplus. mail
$500 to Surplus Sales Infor-
nation Services, P. o. Box
No. 1918, Washington 5, D. c.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16

Don't gamble with your future
or the future of those who de-
pend on you for their welfare.
Know your right and duties
under the social security law.
Your social security office has
free booklets which will answer
your questions. Or, specialists in
the office will help you with
particular problems. Your social
security office is located at 43f
North Street, Jackson, Missis-
sippi.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16

Your social security account
number is your key to future
benefits. Your number Identifies
your personal account. Be sure
to give this number to your en-
ployer. If you lose your social
security card, ask your local so
cial security office for a dupli-
cate card with the same num-
Der.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16

Nine out of ten people work
ing today can expect to receive
social security benefits when
the time comes. The time to learn
about your rights and obliga-
tons is now. Visit your social
security office at All North
Street, Jackson. Mississippi, now.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16

never got around to filing a de-
layed return, those earnings
could not be included in tn e
average. His widow and children
had to take a smaller benefit.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16

Do you have questions on how
and when you should report your
farm net earnings for social Sc
curity purposes? Send for social
security booklet OASI-25d for
the answer to these and other
questions on how social securi-
ty affects farmers. You can OBJ
tain this booklet at your local
social security office.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16

Invest now in the future of
Mississippi = Plant more pine
trees today!
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16
IMPORTANT 70 MISSISSIPPI

Fort Massachusetts, was an important Civil
Wal stronghold off the Gulf Coast. Named
for the home state of the troops who
occupied it after the War, this historic
site is a major attraction in the popular
resort area.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16

Fort Gordon, Georgia.
MCGEE is a 1856 graduate of
Richland Vocational High
School.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16

Read The Classified Ads!
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-03-16

$28 million investment

The legally-regulated beer industry fills
an important role in Mississippi's economy.
Besides paying more than 81 million in
state taxes annually, this industry employs
over 10000 Mississippians. The 5000 re-
tailers and yer so wholesalers in the state
have invested well over $28 million in
buildings, trucks and other equipment.
The legal beer industry is a good neighbor
in every way, helping support Old Age
pensions, rural road programs, schools and
other necessary functions OF local and
state governments.
Evening star., 1961-12-06
KENNEDY TEXT
President Describes
His 7 rode Proposals

NEW YORK, Dec. s (APJ.
The tert OF President Ken
nedy'S speech, prepared for
deliuery today to the National
Association of Manufacturers
after Introductory remarks.
tollo,DS::
However we may differ
at times on approach. we are
in basic agreement on goals.
Your organization and this ad-
miniStration are both devoted
to achieving a stronger, more
prosperous America, in a world
of free and peaceful states,
making the most of our human
and material resources and
avoiding the most harmful ef-
fects and fluctuations Of infla-
ton and recession. And 1t is
not an exaggeration to say that
this endeavor proceeds today
under conditions more fraught
with peril than have prevailed
at any previous period in our
history.
As communism continues its
long-range drive to impose its
way Of life on all the world, our
strongest desire is not unnat-
urally to seize the initiative
to get off the defensive-to do
more than react to the Soviets,
But, while this is not an un-
reasonable urge, its concrete
application is more difficult. In
the military arena, the initia-
tive rests with the aggressor-
a role we shun by nature and
tradition-and our alliances are
thus largely defensive. In the
paramilitary arenas Of subver-
sion, intimidation and insur-
rection, an open and peaceful
society is again at a disad-
vantage.
But there is one area in
particular where the initiative
can and has been ours-an
area of strategic Importance in
which we have the capacity
for still greater effort-and
that is the area of economic
policy.
The Marshall Plan was an
example of our initiative In
this area. So were Point 4 and
DECD and the Alliance for
Progress. The years new long
range program to aid in the
growth of the underdeveloped
and usually unaligned nations
can bring us still further gains
not merely as a blow against
communism but as a blow for
freedom. OF equal if not greater
Importance is ! the stunning
evolution Of Western European
economic unity from treaty to
concrete reality. And it is the
success of this still-growing
movement which presents the
West, at this time. with an
historic opportunity to seize
the initiative anew. The United
States is. in fact, required to
do so for its own self-interest
and progress
Evening star., 1961-12-06
Our Balance
OF Payments

While exaggerated fears can
be harmful. we would not in
spire needed confidence abroad
by feigning satisfaction with
our international balance of
payments position. In essence,
that position reflects the bur-
den of our responsibilities as
the free worlds leader, chief
defender of freedom and major
source of capital investment
around the world. AS the cost
of those responsibilities grows,
and is not offset by foreign
expenditures here, the none
tary deficit in our relations
with the rest Of the world
grows. except to the extent that
our trade surplus (of exports
over imports) can increase with
! it. During the previous three
years. as competition in inter-
national markets increased, our
trade surplus did not keep
pace. At the same time, higher
interest rates in other coun-
tries as well as speculation in
the price Of gold attracted some
American short-term capital
away from our shores. Our
balance of payments was in
deficit at a rate of nearly 81
billion a year; and, with its
consequences extended by a
weakened confidence in the
dollar, we suffered a net loss
of $5 billion in our gold re-
serves.
The complete elimination of
this problem is clearly some
time off-but so are any dan
gerous consequences. The Unit
ed States still holds some 43
per cent of the free worlds
monetary gold stock. a pro-
portion far larger than our
share of it's trade and clearly
sufficient to tide us over a
temporary deficit period while
we mount an offensive to re-
verse these trends. Our ex-
Evening star., 1961-12-06

lports and export surplus have
both been rising. The net claims
of Americans against foreign
ers have doubled during the
last decade, and the annual in
crease in the value Of our as
sets abroad has regularly ex-
ceeded our payments deficit.
Contrary to the assertion that
this Nation has been living be-
yond its means abroad, we have
been increasing those means in
stead.
This year. moreover, our
wholesale prices have been
steady-confidence in the dol
lar has been upheld-.the specu-
lation fever has ceased-the
outflow Of gold has been re-
duced from 81 billion in the
10 months before February l,
1860, to $3.50 million in the last
10 months and, due partly to
the temporary decline in i'm
ports that accompanies a re-
cession. overall, our payments
deficit in 1861 will be less than
half Of the 1860 deficit.
There is cause for concern,
in short, but no cause for
alarm. We should be blind to
neither our basic strengths nor
our basic problems. A long
term deficit requires long
range solutions, and we must
not be panicked by set-backs
Of a short-run nature or the
inevitable results Of a reviving
economy.
For negative, short-sighted
remedies will do more to
weaken confidence in the dollar
than strengthen it; and this
administration, therefore. has
no intention of imposing ex-
change controls. devaluing the
dollar, raising trade barriers, or
choking off our economic re-
covery.
What we will do, and have
been doing. is to take a series
Of positive steps to reduce our
outpayments and increase our
Evening star., 1961-12-06
Stresses Vests
Buyino Power

7 The Communist bloc, largely
isolated and self contained,
represents an economic power
already larger by some stand
ards than that of Western
Europe and gaining on the
United States. But the COM
bined output and purchasing
power of the United States and
Western Europe is more than
twice as great as that of the
entire Sino-Soviet bloc. Though
We have only half as much
population, and far less than
half as much territory, our
co-ordinated economic strength
will represent a powerful force
for the maintenance and
growth of freedom.
But will our strength be COM
bined and co-ordinated-or di-
vided and self-defeating? Will
we work together on problems
of trade. payments and none
tary reserves-or will our mu-
tual strength be splintered by a
network of tariff walls, ex-
change controls, and the pur-
suit of narrow self interest in
unrelated if not outright hostile
policies on aid, trade, procure
ment. interest rates and cur
rency?
This is not a debate between
deficit" nations and surplus"
nations. 1t is not speculation
over some grand design" of the
future. 1t is a hard, practical
question now for every member
of the Western community
involving most Immediately for
this Nation our policies in the
two mutually dependent areas:
our balance of payments and
our balance of trade.
Evening star., 1961-12-06
Series of Steps
Are Outlined

eceiptS from abrO