Milford chronicle., 1961-04-14
Food Distribution
Conference At u of =
CONTINUED from page one)

Richard l.. Waddell, marketing
editor of BUSINESS WEEK maga-
zine, also stressed the growing
trend away from mass marketing
and toward regional and area mar
ket development. In his presenta-
ton, Business and the New Ad-
ministration" Waddell said he ex-
poets foreign affairs to dominate
| the attention of the new Admins
tration during it's first two years.
After that. barring an internation-
al emergency, he expects the new
Congress to show increasing inter-
est in business trends and the
| domestic economy.
The role of agriculture and par
| ticularly the Importance of agricul-
tural research, was stressed by
keynote speaker, Dean George NJ.
| Worrilow of the University of Del
aware School of Agriculture.
Agriculture is a basic industry
whose strength and welfare affects
everyone, the Dean declared. "Al-
though agricultural production / s
embarrassingly abundant at the
moment, everyone benefits from an
adequate food supply. Consumers
today have more high quality foods
! at relatively lower costs than ever
before, he said.
He described the School of Ag-
riculture's research and extension
/ programs in food distribution as
aimed at greater efficiency in food
/ h.ar int nf
quality, and improved merchandis-
| ing.
Another opening-day speaker, ID.
Brantley Watson, yice-president of
Mccormick and Company, describ-
Led good management in terms of
being able to get things done thru
and with, people.
What kind of a manager you are
J depends on whether you look at
your employees as commodities or
| people, Watson said. "In the food
industry today, where the watch
word is service, a cooperative atti-
tude is essential. The employee
must be made 10 feel that he is
an integral part of the organiza-
! tion, sharing in the benefits of its
success. 1t is the job of the mana
ger to establish the kind of climate
or atmosphere that encourages CO.
operation, he said.
A panel of eight women on the
Monday afternoon program voiced
some of their pet peeves in grocery
shopping. They wanted faster check
out, lower prices instead of trad
ing stamps, fresh produce at the
| last stop instead of the first stop,
high quality meat and fresher pro-
duce, and trained baggers at the
check out counter to save them
from mashed tomatoes.
Among the comments from the
panelists were these:
Il buy my meat and vegetables
from one store and my canned
goods from another. I've found an
independent that does his own
meat cutting and | can get exactly
the kind of meat |. want.
I'D rather pay alittle more and
| get top quality It's not that | want
to pay more. but l do want top
merchandise.
A $3.50 scholarship. sponsored
by the National Food Brokers As
sociation was awarded Monday mite
to University of Delaware graduate
student Richard Dean Shippy. The
award was made by r. L. FitZwater
chairman of the National Food
Brokers Association, following the
Conference banquet
Fitzwater commended Shippy for
his extraordinary academic achie-
vements as graduate student in
food distribution. Shippy is a native
of Michigan and received the b. s.
degree from Michigan State Univer-
sity in 1853. At the University of
Delaware, he assisted with whole
saler and retailer training program
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