davidaulloa/AmericanStories huggingface dataset:
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1961-07-07

CONFINED From rage ID
dropped from relief. They assisted
Rev. Milton Combs, who Is pres
entity a missionary in Burma, while
in Seminary. Supports the Baptist
Theological Seminary in Nashville,
Tenn.
Present state officers Of the
convention are: DR.. Floyd Massey,
Jr., president; DR.. B. II. Hunter,
first vice-president; Rev. Joseph
jackson, second vice-president;
Rev. James Holloway, third. vice.
president and finance chairman:
DR.. H. w. Bolts ST., president
emeritus; Rev. Stanley r. King.
recording secretary; Rev. John
Young. corresponding secretary;
Sam Smith, treasurer and Willie
B. Hale, director Of Music.
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1961-07-07
SABATHANI BAPTIST

Jesus saith unto him, I am the
way, the truth, and the life: no
man cometh unto the Father but
by me-" st. John 14:6.
The morning worship hour began
with a devotional period with the
Senior Deacon Board in charge.
Music was rendered by the choir
under the direction Of Rev. Stanley
King. Mrs. Vienna Warder was
organist and Mr.. Marshall Bruce
was pianist. Soloists were Mrs.
Clara Davis and Miss Lena Buch-
anan.
The scripture was from st. Mark
3:20-30 and read by Rev. Samuel
Robinson. Rev. John Kitrell was
the speaker for the morning hour.
Basing his sermon on John 1873
and 8 and using as a subject "Sin
It's Superlative Degree, Rev. Kit
trell brought a very inspiring ser
mon.
Following the morning services
the ordinance Of communion was
observed
This was the last Of a series Of
speakers on the radio broadcast
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1961-07-07
Mrs. Berthe Christopher
SUeeUmbS; Funeral July

Services for Mrs. Bertha Chris
topher, II, Of 511S James Av. NJ,
who died June 20, at Fairview hos
pital, were held at 1 pm. satur-
day, July 1, at Zion Baptist church
with her pastor Rev. Joseph Jack
son, minister at Pilgrim Rest Bap-
fist church, officiating.
Born in Fayetteville, Ca, she had
been a resident Of Minneapolis for
SO years. She was a member Of
Pilgrim Rest Baptist church.
Survivors include two daughters,
Florence Christopher and Mrs.
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1961-07-07
Isl Negro Priest ord0ined
A. Wisconsin Seminary

Labelle, Wis. (ANP) The Rev.
Wendell Sims, a native Of St
Louis, last Thursday was ordained
a Roman Catholic priest along
with four Brazilians in impressive
ceremonies at the Redemptorist
seminary and became the first Of
his race to enter the priesthood
here.
Father Sims was ordained along
with Fathers John Barreto OF Co
ari; Areolino Araujo Of Codajas,
Raymond Bastos of Manaus, and
Francisco Martins Of Belem.
Redemptorist priests, members
Of a religious order within the
priesthood, staff missions in Brazil.
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1961-07-07

tennis tournaments and an At
lanta, Ca, sports banquet; at all
of them, of course, the brand name
Coca-Cola is prominently displayed.
Some manufacturers, including the
top two evaporated milk producers,
Pet Milk Co. and Carnation Co.,
advertise in Negro movie houses
with filmed commercials. Radio
Corp. Of America publishes a news
letter - Baton" - that's sent to
Negro opinion leaders! The news
letter carries stories of new RCA
products and accounts of the COM
pany's use Of Negro entertainers in
its recording and broadcasting div
iSions.
Rejecting the increased interest
in the Negro market, communica-
tons media designed to reach this
segment Of the population have
shown a rapid growth. Twenty
years ago, there were three Negro
oriented radio stations in the US;
now TOO stations devote all or part
OF their sponsored programming
to Negroes. Ebony magazine, with
a formal similar to Life, in 1860
had ad revenues of S2,700, 900, up
from $1,624, 1897 in 1855. Circula-
ton rose from 400, 900 to 625, 900 in
this period. Last year the maya
zine carried advertising of 81 of
the 100 largest national advertis-
ers, up from 80 of the nations top
spenders in 1866.
Although advertising is widely
used to reach Negro consumers,
marketers insist that sales promo
ton campaigns are equally import
ant. Many Of these are beamed at
Negro church, lodge and social
organizations.
The habit Of belonging to or
ganizations is stronger among Ne
groes than whites, 80 we try to
use these as a means of reaching
the Negro market" says Eyre
Saitch, a Negro who directs COM
munity relations for F. & M. schae-
fer Brewing Co., New York. Schae-
fer maintains a film library to lend
films to Negro churches and civic
groups. The company also contri-
butes financially to the Urban
League, an interracial group or
ganized to improve race relations,
and makes certain at least one
Schaefer Official attends important
functions Of the league.
Sponsoring n COtiIIion
Coca-Cola and Daggett & Rams
dell, New York perfumers, spon-
sored the National Council Of Ne
gro Women's international debu-
tante cotillion in New York last
winter. Hamilton Watch Co. GOOD
crates with the National Bar As
ISOLATION, a Negro lawyers organ
ization, in selecting a Negro Bar
rister Of the Year" Last year,
Hamilton compiled a guide to con-
ventions Of Negro organizations
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1961-07-07
Services Held For
MRS. Helen Hook

uNN - ANSNSAN HNSSaA
Services for Mrs. Helen Hook,
70, of 1926 Fifth st. N, a Mime
apolis native, who died June 20,
at a local hospital, were held at 1
pm. Monday, July 8, at Wood
ards Funeral chapel. Rev. J. r.
Holloway officiated with burial in
Ft. Smelling National cemetery.
She is survived by one brother,
Fred Kane of Minneapolis; one
sister, Mrs. Louise Dovan Of Ma
son City, Ia; four nephews, Rom
aid and Kenneth Judy, Minneapolis,
Anthony Dovali, Mason City and
Fred Kane, Jr., Minneapolis.
Woodland Funeral Home was in
charge Of arrangements.
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1961-07-07
Mrs. LoFFoine Howard
Services FriduN,

services frtu0yI Jury ,
Services for Mrs. Lorraine e
Howard, 81, Of 800 Aldrich Av
NJ, who died July 4, in Mime
apolis General hospital, will be helc
at 1 pm. Friday, July 7, at Wood,
ard Funeral chapel. Rev. JOSEPH
jackson, pastor of Pilgrim Rest
Baptist church, will officiate witt
burial in Lakewood cemetery.
Mrs. Howard was a lifelong resi-.
dent of Minneapolis.
Surviving are one daughter, Ger,
aldine Alexander; her mother, Mrs
Anna Lewis; father Andrew Lewis;
one brother Robert Lewis, all Of
Minneapolis, and other relatives.
Woodland Funeral Home is ir
charge Of the service.
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1961-07-07
CHURCH
NEWS

and next Sunday the broadcast win
again come direct from the church.
We invite you to attend any Of
our worship services whenever you
so desire. Sunday school IL at $3.50
and morning worship Ia at 10:A6.
Evening services begin promptly
with the broadcast at 9 pm.
Mrs Randolph Burnett, reporter.
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1961-07-07


before have they been courted so
assiduously by people with some
thing to sell The reaction Of Me-
gro leaders, at least in some cities,
has been to try to set up fairly
rigid standards of corporate con-
duct for firms that wish to do bus
mess with Negroes.
IF an employer has an unfair
employment policy, and it's known
to Negroes, he can advertise, he
can promote, he can do anything
he wants to, and he won't sell
merchandise" comments Clarence
l. Hottie, director Of the ethnic
markets division Of Batten, Bar
ton, Durstine & Osborne, one of
the nations largest advertising
agencies.
The Philadelphia Story
The growing practice by Ne
groes of making their consumer
expenditures work for them to
achieve social change Ia under
scored by a series Of scantily-
publcized happenings in Philadel-
phia during the past year. There
400 ministers have organized
system Of sporadic trade boycotts,
which they can turn on and off
with blitzlxrieg speed, against Phil
adelphia-based companies which
they believe are discriminating
against Negroes in employment. e
Boycotts, Of course, are nothing
new for Negroes in their quest for
social and economic status equal
to that of whites. But the success
of Philadelphia's "Selective Pat
ronage Program" as the ministers
call it, indicates that this form of
intermittent shopping pressure
soon may spread to other major
cities where Negroes make up
stable part Of the population. In
Philadelphia, the ministers say, the
boycotts have caused a dozen big
companies including Sun Oil
Co.. Gulf Oil Co., Tasty Baking
Co. and Pepd-Cola Co.-to hire
more Negroes. The ministers claim
that as a result Of the boycotts
Philadelphia area companies have
added 600 Negroes to their pay
rolls in the past year-most Of
them in white-collar jobs.
The boycotts have come as a
Earring surprise to some companies
that believed they were friends Of
the Negro" or that they were ZEN
hghtened" in their employment
practices. Sun Oil Co. and its sub
salaries. for example, are among
the largest employers Of Negroes
in the Philadelphia area, having
nearly 1000 on their payroll The
company says it has employed Ne
groes for so years and reports 1t
puts some of them in white-collar
and supervisory capacities; this
year Suns college recruitment
program included three Negro col
leges.
Nevertheless, early this year a
committee of Negro ministers sur
veyed Suns employment practices
and said it found them wanting.
The ministers suggestions" were
specific: At least % Of the COM
pany's more than 1000 Philadel-
phia office workers should be Ne
groes lit had only six at the time,
according to the ministers); there
should be at least three Negro
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1961-07-07

Rosa Grier; two sons, James and
Ernest Christopher; three grand
children; sister-in-law, Mrs. Essie
Arnold, all Of Minneapolis, and
other relatives.
Burial was in Crystal Lake
cemetery. Arrangements were in
charge Of Woodland Funeral Home.
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1961-07-07

gro leaders
Advertising and promotion ef-
forts beamed to the Negro often
straightforward brand loyalit-
les. Says John White, manager of
Detroit's Gotham Hotel, whose
clientele is mostly Negro: when
Four Roses was the only liquor
advertised in the Negro paper here,
it was the only brand I could sell.
One day got so cases Of another
brand by mistake, and I almost
had to give it away"
An Irritating Commercial
If many Negroes show greater
brandname loyalty than whites,
they also tend to display a high
degree of sensitivity to slurs
against their race, some Of which
apparently are made unintention-
ally by advertisers. One manufac-
turer Of mems toiletries which
sponsored a TV sports show that
attracts a high percentage Of Ne
gro viewers recently advertised an
after-shave tale that was guar
anteed not to show on the users
face. Maybe the powder won't
show on a white persons face, but
it'll certainly show on a Negroes"
complains a Negro advertising
man. The company has at least
a half dozen other products it
could have advertised that Ne
groes can use"
Changing a Beers Image"
Not long ago, Jacob Rupert, a
New York brewery, switched en-
phasis on the name Of its beer
from Knickerbocker to Rupert in
the East. One reason, says a brew
cry executive, was that I'VE were
I concerned that the name Knicker-
booker, when slurred, would sound
too much like 'Niggerbocker'."
One area where Negroes pay
scant attention to advertising Is
travel. IAN over Harlem on Sun
day mornings you see Negroes
dropping travel sections Of news
papers into trash cans" says a Ne
gro marketer. Negroes know darn
well they'd better not patronize
most of the advertisers in the trav-
Ell section"
Aware OF this situation, Amer
lean on Co. has won widespread
approval in Negro communities by
distributing a travel guide for Ne
groes listing service stations, res
taurants, motels and parks at
which they are welcome.
Airline Reluctance
Greyhound Bus Lines and a few
railroads advertise in Negro news
papers, but airlines have been re-
luctant to attempt to tap the Ne
gro market. I'VE don't believe that
Negroes have the individual pur-
chasing power or mobility to make
them good airline customers" says
one airline executive. Anyway,
we're afraid we'd lose an equal
number of white customers If we
became very popular with Ne
groes."
Some foreign carriers and resort
areas hold a different view Of the
Negro as a customer. The Bahama
Islands are trying to lure Negro
tourists through a public relations
campaign conducted in the Negro
press. Var1g Airiines, a Brazilian
line, has filmed scenic spots in
its country and shows the film to
Negro groups. British Overseas
Anyways Corp. advertises flights
to the West Indies in the Negro
press. And before this country's |
relations with Castro's Cuba turn
ed sour, the island government was
bidding for American Negro tour
lists on a vacation without hum
iliation" theme.
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1961-07-07
National Advertisers Take
New Look At Huge
Negro Buying Power
BY RAY SHAW
Stan Reporter Of Tho Wall Street journal

York-A market with annual purchasing power Of
nearly $40 bonamOst equal to that of all Canadais at
tracing attention from US business firms But they
finding market that has its set Of ground rules and
that requires than the usual of advertising dacy
and marketing knowhow.
This special group nations 10 million Negroes Never
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1961-07-07

For he In our peace, who
has made us both one, and
has broken down the dividing
wall Of hostility.
-(Ephesians 2:lD
Here IL a suggestion Of a
new dignity which comes to a
man who has found himself
drawn into this fellowship of
Christ II is a newness that
comes from a sense Of one
ness with others in Christ.
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1961-07-07
Urban League
Labor ReI0fions
Secretary Dies

New York, June 20. - ]. Carl
ton Yeldell, Labor Relations Sec
rotary Of the National Urban
League for the past five years, died
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1961-07-07

To keep dust from sticking to q
dustpan, wax the pan with no-rlb
liquid wax.
Evening star., 1961-03-05
Sorority Plans
Phantom
Dinner

A phantom dinner has been
selected as the annual fund
raising benefit to be given
by the Parents Club of Beta
Beta Chapter Of Gamma Phi
Beta Sorority at the Univer-
sity of Maryland.
The benefit will be held at
the chapter house at the uni
versity from g. to 4 pm.
next Sunday. Although the
main course" will be q "phan-
tom" one. dessert will be pro-
vided. Those attending the
Dinner" will be expected to
make contributions in ad-
vance according to imaginery
menu item prices listed on q
program they will receive.
Mrs. D. A. Sander Of Ken
sington. is in charge Of do
nations
Evening star., 1961-03-05

When the new administra-
tion took over in January,
the change from Republican
to Democratic leadership
brought a completely new
group of men to fill the posi-
tions Of those who lead our
country.
There are certain old So
cial customs that these new
corners Of high position
should follow. Naturally, due
to the great growth of the
executive departments Of our
Government. some Of these
traditional courtesies have
had to be modified. However,
the procedure they should
follow when having cards en-
graved (for social calling
purposes) have remained
pretty much the same
through the years.
Suppose we start at the
top! 1t is interesting to note
that until former President
Eisenhower assumed office,
no Joint" cards had ever
been used by a President.
Actually the cards of the
President and his wife do not
come under the heading of
calling cards" Never, under
any circumstances. do they
ever pay a call or return one.
Their cards are used only
upon the occasions when they
present gifts or send flowers.
For these purposes their
cards read, THE President"
nothing more; his wife, Mrs.
Kennedy; the Joint card,
"The President ION one line)
and Mrs. Kennedy"
Engraved upon the card
Of the Vice President, is "The
Vice President; his wife,
MRS. Johnson" The Chief
Justice Of the United States
uses THE Chief Justice" :" The
Speaker Of the House Of Rep
resentatives is THE Speaker"
1t is to be noted that no
surname is included for those
holding the highest offices in
our Government. The title
itself is sufficient. The card
Of the wife Of these officials
contains only the surname,
too. with two exceptions.
Given names and addresses
should never be included.
Note: The Joint card of any
of the officials mentioned
above would follow the same
pattern as that of the Presi-
dent and his wife.
The form for the members
Of the cabinet is much the
same, with one exception.
The official himself is simply,
Evening star., 1961-03-05
Benefit
Planned

Committees to plan and
operate the annual benefit of
the Christ Child Society will
be appointed at a meeting of
the society's board of direc-
tors Tuesday. The meeting
will be held at 1890 am. at
the Christ Child Hospital,
Rockville.
Chairman of the benefit,
which is to assist emotion
ally disturbed and needy chill
dren, is Mrs. Maurice S. May,
former president of the So
ciety. Co-chairman is Mrs.
Helen v. Holmes, president
of the Christ Child Hospital
Auxiliary.
The benefit will be held
June 8 at the hospital, which
provides out-patient care for
disturbed childrens
Evening star., 1961-03-05
MODERN
MANNERS,
Advice to Newcomers:
Follow Old Customs
By CAROLYN HAGNER SHAW

for example, THE Secretary
of Treasury" his wife just
Mrs. Dillon" The exception
is that today, for the sake of
clarity with our over-crowded
Nations Capital, it is per-
fectly proper that the wife
Of a cabinet official have her
own personal card, on which
may be engraved the full
name, Mrs. Douglas Dillon.
1t is not considered i'm
proper that the wives of the
Vice President and the Chief
Justice follow this same form
(the Speaker is unmarried).
However, it is to be remem-
bered that the card contain
ing the full name should
never be used except when
the wife is paying a call on
her own, sending flowers or
gifts.
The card bearing only the
last name should accompany
any call, etc, that is made
accompanied by the card of
her husband. BY the way, no
address should ever be in
cluded upon any Of the cards
Of either the official or his
wife in this high ranking
category.
Questions and Answers
Question: was recently
divorced and have petitioned
the court to allow me to
resume my maiden name,
dropping the name of my
former husband entirely. We
had no children. How should
I have my calling cards en-
graved? Should it be Miss"
or Mrs" I hope it is
Miss!
Mrs. L. T. B.
Answer-It isn't. That is. II
you want to do the right
thing. Your full maiden name
should be preceded by Mrs"
The Miss" should never be
used if you have been mar
ried. even though you do re-
sumo your maiden name.
Question - I am god
mother to the little daughter
of a friend of mine. They are
Episcopalians and the little
girl will soon take her first
communion. Am 1 supposed
to present a gift? L always
give one on birthdays and
Christmas, but am wondering
what I should do now?
Mrs. w. B. A.
AnSwer-There is no actual
ruling about this, but usually
a gift is given. In my opinion,
a leather bound Bible is an
Evening star., 1961-03-05

excellent choice. An appro-
pirate sentiment should be
written on the fly leaf.
CRegistered U. s. Patent ohce)
Evening star., 1961-08-06
Reds Emerqe

BY the Eighth Party Congress in
1919, however, the Bolshevik wing
had become the Communist Party,
and the dictatorship Of the pro-
letariat" had become reality in
Russia.
It was time, the Soviet leaders
felt, for a new party program.
The new plan charted the steps
to be taken to establish the so
cialist state"
MARX had said that state pro-
crosses from capitalism, to So
cialism, and then, finally, to COM
munism0
Because the new Soviet Repub-
lie was ravaged by civil war and
foreign intervention, the program
gave priority to a strong standing
army.
Lenin told the Congress that
"the existence Of the Soviet Re-
public side by side with imperialist
states tor a protracted period Of
time is unthinkable. In the end,
one or the other will be victorious.
Until that end is at hand, q series
Of the most frightful clashes be-
tween the Soviet Republic and the
bourgeois states is inevitable"
The program promised the peo-
pie a series of material improve
ments. Women were promised lib
Grafton from the material bur-
dens Of obsolete domestic house
keeping by replacing it with rom-
munal houses common dining
rooms, central laundries, nurseries
and the like
Evening star., 1961-08-06
Quotation
of the Week

Mankind has always built a
little more than he has hitherto
been able or willing to destroy;
got more children than he has
been able to kill; invented more
laws and customs than he had any
intention Of observing; founded ,
more religions than he was able
to practice or even to believe in;
made in general many more
promises than he could keep:
and has been known more than,
once to commit suicide through
mere fear Of death. Now in our
time, in his pride to explore hiss
universe to its unimaginable limits
and to exceed his possible powers,
he has at last produced an en-
barraSSing series of engines too
powerful for their containers and
too tricky for their mechanicians; ..
millions of labor saving gadgetS
which can be rendered totally
useless by the mere failure Of the
public power plants. and has
rendered himself to such helpless &.
ness that q dozen or less Of the
enemy could disable a whole city
by throwing few switches. rnis =
parodoxical creature has COM
mitted all these extravagances
and created all these dangers ana
sufferings in quest-we are told
for peace and security-Kdth-
crime Anne Porter In "The Days
Before"
Evening star., 1961-08-06
Civil Defense:
New Interest

A House Military Operations
subcommittee last week held
hearings on an administration
request for a $207 million civil
defense appropriation.
The Pentagon has long pom
dered this question:
II people are interested most in
what affects them most directly
(and they are) why has there been
such apathy about civil defense?
Numerous reasons have been
given in the numerous years when
Congress has been cutting to the
bone the modest requests for
money for civil defense.
In the last 10 years the country
has spent only $619 million-or
an estimated 81 cents per year
per person-on civil defense. A
civil defense budget submitted by
the White House earlier this year
totalled $104 million. Then in his
defense spending budget the
President requested $207 million
more, to bring the total for one
year to half the amount spent
in the last 10 years.
The problem has not been en-
tirely fiscal, it's true. The experts
have not been able to agree. If
there should be an atomic at
Evening star., 1961-08-06
The Impetus

This attitude was changed con-
siderably by President Kennedy'S
strong words on the subject in his
Berlin address to the Nation and
by the linking Of the subject with
the expanding military prepara-
ton Of the country. The President
asked $207 million for a fallout
shelter program. This would mean
finding. marking and stocking
shelters in existing Government
and private office buildings, fac
tories, schools and churches.
There is no provision for building
new shelters; such q construction
program would run into many
times $207 million. No shelters are
provided for individual homes or
apartments. AS explained, the ad-
ministration program would take
care of space for so million Amer
leans principally in large cities.
It was estimated that 10 to is
million lives could be saved in
case Of thermo-nuclear attack.
Under the chairmanship of Rep
resentative Holifield, Democrat of