davidaulloa/AmericanStories huggingface dataset:
Evening star., 1961-08-20
Myers-Hunt

Mr.. and Mrs. Randall Stu
art Myers of Annandale an
nbunce the engagement of
their daughter Chloe Ro-
maine to Mr.. Richard Ar
den Hunt. son of Mr.. Will
liam Hunt of Falls Church,
and the late Mrs. Max
ine Holloway Hunt.
Evening star., 1961-08-20
CorneII-Burrouqhs

Mr.. and Mrs. Derwood D.
Cornell of Arlington an
nounce the engagement Of
their daughter Virginia Hub
bard to Ensign William
Stanley Burroughs. jr.,
USNR, son of Mr.. and Mrs.
Burroughs of Arlington.
Evening star., 1961-08-20
Roeder-Dority

Mr.. and Mrs. William F.
Roeder of Falls Church an
nounce the engagement of
their daughter Marybeth to
Mr.. Carroll B. Dority, jr., son
Of Mr.. and Mrs. Dority of
Charleston, S. C. A Novem-
Der wedding is planned.
Evening star., 1961-08-20
ButIer-FuIIer

Mrs. Charles F. Butler an
nounces the engagement of
her daughter Doris Annette
to End 1t. Oliver G. Fuller,
USAF, son of Mr.. and Mrs.
Charles Fuller. Miss Butlar is
also the daughter of the late
Mr.. Butler. A fall wedding is
planned.
Evening star., 1961-08-20
Pokress-Abdo

Mr.. and Mrs. Milton L.
Pokress announce the en-
gagement of their daughter
Susan Helene to Mr.. Albert
N. Aldo, son of Mrs. Evelyn
Aldo of Syracuse, N. Y. An
october is wedding is plan
ned.
Evening star., 1961-08-20

Woodward, Mrs. Henry Spies,
Sr., and Mrs. Charles Hudson.
Home Demonstration
Agents attending will be Miss
Beatrice Fehr, and Mrs. Jen-
ME Smith.
Speakers will include DR..
E. T. York, jr., administrator
of the Federal Extension
Service; DR.. Lloyd Hartman
Elliott, president of the Uni
versity of Maine and Mr..
George E. Lord, director of
Maine Extension Service.
Evening star., 1961-08-20
Of 20 to 33R%

The following items are being discontinued
and are available only while they last
Evening star., 1961-08-20
ENGAGEMENTS

to Mr.. Max H. Mendlovitz,
son of Mr., and Mrs. Jacob
MendlovitZ of New Braunfels,
Tex. The bride-elect is also
the daughter Of the late DR..
Mackler. An early summer
wedding is planned.
Evening star., 1961-08-20
Cohen-Moffson

Mr.. and Mrs. Albert Co.
hen of Silver Spring an
nounee the engagement of
their daughter Judith Sharon
to Mr.. Stanley Ronald Moff-
son of Silver Spring. A June
wedding is planned.
Evening star., 1961-08-20
Sutkomp-Younq

Mr.. and Mrs. Arthur E.
Satkamp of Oak Park, Ill,
announce the engagement of
their daughter Julie Ann to
Mr.. John A. Young, son of
Mr.. and Mrs. Arthur E.
Young of Arlington. A June
wedding is planned.
Evening star., 1961-08-20
BroWn-Gideon

Mr.. and Mrs. Paul C. Brown
of Orwigsburg, Pa, announce
the engagement of tn cir
daughter Marion Louise to
Mr.. Donald w. Gideon, son
of Mr.. George Gideon and
the late Mrs. Maude Gideon.
Evening star., 1961-08-20
Ryder-BeIber

Mr.. and Mrs. Melvin Ryder
announce the engagement of
their daughter Mary Jane to
Mr.. Henry l.. Belber, son of
Mr.. and Mrs. Leon H. Bel
Der of Ventnor. N. j. A De-
cember wedding is planned.
Evening star., 1961-08-20
Snyder-CoIe

Mr.. and Mrs. Charlie w.
Snyder of Silver Spring an
nounce the engagement of
their daughter Nancy Lou to
Mr., Francis Edward Cole, jr.,
Sor of Mr.. and Mrs. Cole of
Mount Rainier.
Evening star., 1961-08-20
McMurrer-
PdttOVino

Mr.. and Mrs. Patrick D.
McMurrer of Chevy Chase an
nounce the engagement of
their daughter Mary Michael
to Mr.. Robert Francis Pat
tavina, son of Mr.. and Mrs.
Carl j. Pattavina.
Evening star., 1961-08-20
MQckIer-
Mendlovitz

Mrs. Jacob Mackler an
nounces the engagement of
her daughter Suzan Marilyn
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20

The newspaper is the oldest of adver-
Using media. For more than two CEN
turtles, almost all advertising was done
in newspapers
But during the Goth Century commu-
nications methods changed as rapidly as
transportation vehicles. During the 1920's
there was a great increase in magazine
circulation. In the 1905 radio covered
the country. Today, television has attain
ed a similar status.
During the rise of each new medium,
opinions were voiced that the newspaper
would join the horse-and-buggy in history.
Yet during these periods newspaper circu-
Nation continued to increase and the in
vestment in newspaper advertising in
creased even more rapidly.
Thus in the year 1861, the newspaper
remains the dominant advertising medium
of the nation. In local communities, the
newspaper has not been seriously chal-
lenged as the basic retail advertising
medium.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20
THIRTY YEARS AGO
$4,000 DEPOSITED DURING
OPENING HOUR

Holmes County began return
inc to its former financial stand
ing in banking circles when the
Bank of West re-opened for busi-
ness with deposits totaling over
$4,000 during the banks first
hour.
Plans were completed by the
state banking departments with
the customers in agreement Of
"freezng" deposits, similar to
the arrangements made by the
Commercial State Bank in Good
man and the Merchants and Far
mers Bank and Trust Company
Of Lexington. The bank at West
had formerly suspended business
when the bank at Lexington had
suspended, as it is identified
with the local institution.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20

of displays, posters, steamers ano
window pieces. a study by the
greeting card firm revealed last
spring. It's also important to
get there ''furstest with the
mostest." ''The earlier the cards
were up in the racks and the
more frequent the use of out
posts" D. M. Gray, vice pres
ident of sales for the Kansas
City, Mo. firm, said, "the greater
the sales volume"
Outposts, or double displays,
are defined as card racks in areas
other than the stationery depart
ment. Retailers, happily. have
noted that these outposts also
serve as shopping reminders for
products other than cards them
selves. Easter cards, for instance,
in the childrens' clothing depart
ment, remind parents hat it's
time to shop for juniors spring
suit.
SMOKE SIGNALS-A major
tobacco company reports it has
discovered a reliable new prog
nosticator of rises and falls in
the nations economy. Industry
sales of "roll-your-own' ciga-
rette products rose quite notice
ably in the weeks preceding the
business slumps of both 1888
and 1860. it's observed by Brown
e. Williams Tobacco Corp, maker
of Bugler kits and other roll
your-own brands. Apparently
economv-conscious smokers turn
to these lower-cost products as
an early belt-tightening measure
when layoffs or financial trou-
bles threaten.
However, B & w researchers
add roll-your-own sales are less
reliable when it comes to signal
ing an upturn by a decrease in
their volume. 1t seems MANY
consumers are slower to switch
out Of the practice when their
finances improve. the company's
research indicates.
Unfortunately, there's no way
to test the theory against the
real big crash that began in
1929. B & w, now Americas
foprth-largest cigarette manu-
facturer. didn't introduce its roll
your-own produce line until 1888
Deep depression conditions al
that time produced "astronomi-
cal" sales, one company veteran
recalls.
THINGS TO COME - It's
spring again and young love is
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20
Newspaper Advertising Two Centuries Old

The newspaper has been able to re-
tain its favorable position for a simple
reason: No one has found a substitute
for the newspaper, especially from the
standpoint of convenience to the shopper.
Consider the want ad page, for in
stance. 1t may contain 5000 words. 1t
may offer up to 500 different items to
the consumer, giving specific information
about each. An hour would be required
to present this information over the air.
Even if a listener Or viewer were will
ing to sit through an hour of want ad
presentations. he would remember prac-
ideally nothing from the advertisements.
And even with the waste of time he could
never be sure the information he sought
would be covered.
But in the newspaper want ad section
the consumer may check on information
of interest to him in a matter of seconds
- at his convenience.
Mclean County (Ky.) News
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20
LEXINGTON GRAMMAR
SCHOOL RECEIVE IA RATING

Lexington Grammar School re-
ceived the highest rating by the
Mississippi Accrediting Commits
sion for 1950-51. This rating of
AA was continued from 1949-
so which is rated on their facul-
ty, library, Institutional ma
terials curriculum, sanitary and
health requirements. The Lex
ington High School retained the
rating enjoyed during 1949-50
given by the Mississippi Acre
diting Commission of the South
ern Association of Secondary
Schools and Colleges. The rating
given the two schools is tn e
highest that can be obtained by
schools in Mississippi.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20
SPECIAL G. AT
HOLMES JUNIOR COLLEGE

Thirty-seven Holmes County
Home Demons ration members
will be presented with twenty
five year award pins at a spe-
cial recognition program on Fri
day, April % at Holmes Junior
College at 2 p. m. The Fifteenth
National Home Demonstration
Week will be observed from Nav
l to May 7 with over seven and
one-half million homemakers
taking part throughout the coun-
try.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20
featuring plant or other type in.

featuring plant or other type in
dustry.'
The retailer, the Federation
feels, must adapt his hours to
suit his location and local con-
ditions, and in a manner which
will give his customers-the
public-the best possible service.
This group feels that he obvious
ly cannot accomplish this under
he restrictions recommended
under Mr.. Kennedy's proposal.
SHOW YOUR WARES-An
old adage to the effect that you
have to show your products to
sell them still holds true, ac-
cording to a retailing survey
conducted by Hallmark Cards,
Inc.
Sales of this company's we'll
known products at retail were
in direct proportion to the use
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20
Goodwin To Receive
Mississippi's Highest
Advertising Award

Mississippi's highest advertis-
ing profession award, the Sill
ver Medal, will be presented to
George w. Goodwin, of the God
win Advertising Agency of jack
son and New Orleans, at a
luncheon to be held in Jackson
on April q.
Mr.. Goodwin, who founded his
agency in 1887, was selected for
the honor by a committee repre-
senting the Advertising Club of
Mississippi, the Advertising Fed
Grafton of America and Printers
Ink, national Magazine of the
advertising business.
The award is given for "a life
time of achievement in the high
est traditions of the advertising
profession"
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20
Fiqhtinq Communism Is A Job For The Professionals
BY ]. Edgar Hoover. Director of the FIJI
r, Director of the FIJI

nately attached to those whose views
differ from the majority. Those
whose lives are not led according to
what one segment of society might
decree to be the snorm" are too fire.
quently challenged as Reds
Attributing every adversely to COM
munism is not only irrational, but con-
tributes to hysteria and fosters ground
less fears. Communism is, indeed, I'LL
paramount adversary, and it leans on its
credo of invincibility and a concept of
historical i~nevitability to accomplish its
ends. The way to fight it is to study it,
understand it, and discover what can be
done about it. This cannot be achieved
by dawdling at the spring of knowledge;
it can only be accomplished by dipping
deeply into thoughtful, reliable, and
authoritative sources of information.
The job of curtailing and con-
tanning communism is one for legally
constituted authorities with the
steadfast cooperation of every loyal
citizen. This is neither the time for
i~nactiOn nor vigilante action. We must
unite as a people. we must understand
our basic American heritage under
law, and we must face the communist
menace with deliberatiOn, quiet cou-
rage, and knowledge. These are the
qualities which communism shrinks
from - these are the qualities
against which communism can never
succeed.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20
ONE YEAR AGO
MUNICIPAL
r DEDICATED

Holmes County's Library pro-
gram took another giant step
forward with the dedication of
the Lexington Municipal Libra
ry, a project spearheaded by
the Lexington Chamber of Com
merce assisted bv virtually
every organization in town. Lo-
cal trustees for the library who
were in charge of the formal
opening were Mrs. Allie S. Po-
vail, chairman: Miss Clara Wat
son, vice chairman; Mrs. P. H.
Williams, Jr., secretary; Jack B.
va es. treasurer: Herman F.
Flowers, gifts chairman.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20
Behind the Scenes
In american
Business
BY Reynolds Knight
by Reynoio, Knight

NEW YORK, (SpeciaD - The
Presidents proposal of a 25-cent
increase in the minimum wage
and extension of the law to cover
an additional 43 million workers
is causing considerable conster-
nation not only in Congress but
in economic circles.
The American Retail Fedora
ton reports that surveys it has
conducted indicate that the pend
ing legislation would result in
higher prices, an inflationary up
trend, greater competition from
foreign imports and a competi-
tive handicap for U. S. exports,
and at inopportune time.
Extension of the Federal
wage-hour law to the COM
munity level is considered a
serious aspect of the pro-
posal," ART spokesman state.
1T appears now that many
marginal workers and part
time and student workers
would lose their jobs because
of the increase, and that
firms would be forced to get
along with fewer employees
or increase selling prices
The 4.3 million additional
workers are nearly all in retail
and service fields that are basi-
cally local enterprises, the sur
vey shows. "Thus the imposi-
ton of a 40-hour week on such
services as retail outlets would
in all probability prove q hard
ship both on the business and
the employee" the Federation
points out, 'since such businesses
cannot control employer produc-
ton on the same basis as a manu-
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20

America. historically an impreg-
nablc fortress against tyranny, is en-
gagged in a mortal struggle with world
communism. It is time for both citi-
zens and governmental authorities to
confront this threat in a calm, realis-
tic rational, law-abiding manner.
The ingredients for communist coups
in nations which have fallen under its
spell always include a populace shaken
with fear, hysteria, and confusion. Above
all. however, is the danger of irrespon-
sible counteraction by citizens who lend
impetus to communism through inept at
tempts to fight this insidious menace.
The leaders of worldwide COM
munism proclaim that even America
can succumb to the "rules of revolu-
tion" conceived by Karl Marx and
galvanized into the first successful
communist revolution by V. l. Lenin.
Lenin said, "The more powerful
enemy can be conquered only by exerting
the utmost effort, and by necessarily,
thoroughly, carefully, attentively and
skillfully taking advantage of every, even
the smallest, rift among the enemies"
There exists today in our land a
vital "rift' which the communists
are exploiting. Unfortunately, this in
wolves certain people across the cOun
try who engage in reckless charges
against one another. The label of
Communist" is too often indiscrimi-
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20
ANNUAL SPRING FESTIVAL
OPEN SUNDAY IN DURANr

The Annual Spring Festival,
sponsored by the C~astalian Gar
den Club, opened Sunday with
Q secord attendance in the max
ing and featuring a concert by
the 60-member Durant High
School Glee Club, a tour of three
homes and a tea which high
lighted the event
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20
TEN YEARS G
LEXINGTON HIGH SCHOOL
STUDENTS GUESTS OF MPI.

A group of thirty-three Lex
ington High School students
visited Jackson as guests of Mis-
sissippi Power and Light Com
pany to inspect the new 100000
kilowatt Rex Brown Steam elec-
trio generating station in the
Capitol City. A chicken dinner
was enjoyed at the plant along
with a colored sound movie por-
traying the history and develop
ment of modern electric service.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20
c u TO
OPEN MONDAY

The Spring term of Circuit
Court opened in Lexington Mon
day, April 20 with Judge S. F.
Davis presiding and District At
torney r. A. Jordan, Circuit
Clerk j. D. Weeks and Sheriff
w. l.. Ellis in their respective
places.
The Grand Jury reported con-
ditions in Belmont we're good
and that of the thirty-five wit
nesses examined by the jury
twenty true bills. were presented
to Judge Davis.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20

ONE YEAR AGO: Mayor Allie
S, Povall, right. and H. l..
Nichols are obviously happy and
proud of the beautiful new Lex
ington Municipal Library which
held its formal opening Monday
afternoon. A branch Of the
Holmes County Library, the new
building was made possible by
funds contributed by the City
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20

blooming, even among dolls. A
new boy doll has been developed
as a boy friend for a teen-age
girl doll Dental researchers
are testing an electric tooth
brush, designed to dislodge food
particles by means of a small
electrical charge passing through
the bristles.
BITS O. BUSINESS The ma
tons farmers realized a net in
come Of $12 billion in 1860, up
from $11.8 billion in 1859, ac-
cording to preliminary estimates
of last years figures by the De-
partment of Agriculture.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20

Honorable Walker Wood,
Secretary of State, compiled an
interesting list which included
Holmes County as one of the
states twenty banner" counties
in industrial and economic prog
reSS.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20
THROUGH the YEARS
by Bill HeoIy

hopping place. And George Pat
.Pterson has received many com
pliments on the floreseent lights
hat were installed in the IGA
Store.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20

Of Lexington, a $4,000 gift Of
MI. and Mrs. Nichols and
through the cooperation OF the
State Library Commission.
The plaque at the entrance Of
the $25, 5000 modern building
reads: Lexington Municipal Lii
brary - In Grateful Recogni-
ton Of the Thoughtful Genero-
sity Of Mr. and Mrs. H. Z.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20

Nichols, ST.. 80 Erected 1860 -
Allie Povall. Mayor, Henry H.
johnson, Attorney, Aldermen:
Eugene Herman, Calvin Moore.
]. William Moses, Louie Beall
Nichols, George S. Patterson -
Builder: Alfred Harden Erwin -
Architect: +. N. Touchstone, Jr.
and Associates, Jackson. Miss.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20
The Lexineton Adve. tiser
Thursday, April 20, 1861


HAZEL BRANNoN SMITH (Ms Walter D. Editor ad Publisher
Established in 1887 - Published Every Thursday Subscription rates: m
where in Holmes County, $500 per year; Outside Holmes County, $3.50.
Entered as second LAS matter at the PstO Office at Lexington, Mississippi
Were it left for me to decide whether we should have govern
ment without newspapers Or newsp 1pers without government, I should
NOT hesitofe for a moment to prefer the Iotter. But should mean thot
every man should receive those papers ond be capable Of reading
them"
Thomas Jefferson in a letter 10 Edward Darlington
On January 16, 1887
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20
TWENTY YEARS AGO

Mayor Norman Weathersby
issued a proclamation declaring
Clean Up and Paint Up Week
for Lexington April 81 through
April 26.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20

A new Buick Flexible funeral
car was added to the facilities
of Southern Undertakers this
week and A. L. Gibson is taking
great pride in showing off the
new car that carries every new
convenience.
The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1961-04-20

Western Auto Store took on a
bright new look this week with
a new coat of paint added to the
woodwork and awning. The Jit-
ney Jungle Store also added a
new coat of red and green paint
which spruced up the popular
Evening star., 1961-04-13
Kennedy and Adenouer
Discuss rode, NATO

ing with Secretary RuSk at the
State Department late yester-
day. Mr.. Rusk told him anc
Foreign Minister Heinrich vor
Brentano that the United
States would be prepared tc
take whatever action may be
necessary to meet any threat tc
its rights and obligations ir
West Berlin.
German officials said Mr.
Kennedy had made clear yes
terday that he has no intention
of shelving the plan for fur
nishing NATO with a nuclear
striking force-provided the
European allies want it. Mr.
Kennedy is also understood to
have stressed his known desire
to have NATO build UP its non
'nlclear military power ir
Europe.
Evening star., 1961-04-13

put Congress on record as op-
posing any change in Ameri-
cas- China policy.
Senator Dirksen said Repub-
hcanS would press for action
"at the earliest possible mo-
ment" and predicted over
whelming approval from Con-
gress, which has expressed
similar sentiments 13 times be-
fore.
He told a press conference
this morning that he and House
Minority Leader Halleck were
most happy" at the Presidents
reputation last night OF
London reports that the United
States might end its oppoSi-
ton to U. N. discussion of the
China question.
Effects Are Appraised
The Senate leader conceded
that Congress could do little
to alter the views or the votes
of other nations in the U. N
on the China issue, but he said
passage of the resolution would
"re-energize" American opinion
on the subject.
Mr.. Halleck said he thought
the resolution would strength.
en- the Presidents determine
ton and, in turn, might i'm
prove chances of keeping the
China issue off the U. N
agenda.
Senate Majority LIE adel
Mansfield oppose Senator
Dirksen's suggestion that thu
Senate act on the resolution
without referring it to the For
eign Relations Committee fol
study. The Montana Demo
Evening star., 1961-04-13
DeadHonored,
EichnlannGefs
Trial Respite

JERUSALEM, April Is (AP).
Adolf Eichmann, on trial in
Jerusalem for completely in the
death Of 6 million Jews, re-
mained in his barred cell today
while Israel honored the mem
ory of the Nazis' Jewish VIC
Tins with nationwide rites.
The day was set aside as
Martyrs and Heroes Memo
rial day."
The observance brought a
days recess in the proceedings
against Eichmann. When the
trial resumes tomorrow, the
opposing attorneys are to COM
plete arguments over Israel's
right to bring Eichmann be-
fore an Israeli court.
Israel charges that Eichmann
during World War II was the
operational director of a Nazi
plan known as "the final solu-
tion" of the Jewish problem
total determination of the II
million Jews in Europe.
The legal argument devel-
oped soon after the trial opened
Tuesday, with Eichmann's chief
counsel, DR.. Robert Servatius
Of West Germany, contending
that Israel has no right to try
Eichmann, that the 1850 law
under which he is charged
cannot apply because it was
promulgated after the alleged
offenseS and that Eichmann
was only a tool of his Nazi
masters.
Israeli Attorney General Gid
con Hausner has spent more
than three trial sessions in
argument against these con-
tentions. He told the court he
would need another hour to-
morrow to sum up Mr.. Serva-
titus said his counter-argument
would take another half hour.
Meanwhile, the nation paused
to commemorate the Jews who
died during the war.
The central point for the
ceremonies was the new shrine
at Har Hazikarom, on a hilltop
about 3 miles outside Jeru-
salem. 1t is a group of stone
buildings crypt. a synagogue,
and a memorial hall. They
stand on the borders of a great
square for assemblies.
The program called for the
reburial of the ashes of an un-
known number of Nazi victims
in the crypt and the kindling
of an eternal light" Inscribed
in the floor of the building are
the names of 81 Nazi extermi-
nation camps.
An exhibition entitled Warn
ing and Witness" was set up
in the memorial hall.