The coastland times with which is combined the pilot and herald of Belhaven and Swan Quarter. [volume] (Manteo, N.C.) 1959-1973, 1961-06-16
SUMMARY
Continued from Page Nine)


Continued from Page Nine)
beaches and mountain resorts is
also true of Piedmont cities in the
conventions business. Those that
furnish the best hotel, convention
hail and entertainment programs
are the ones doing the business.
And while we are talking about
big things. like convention hotels,
let's don't overlook the little things
Like common courtesy.
It has been a revelation to me
looking at some of the mail coming
into the Advertising Division.
There are an astonishing number
of THANK You letters. and the
thing, believe it or not, that people
thank us for most is FRIENDLY
COURTESY OF THE PEOPLE.
We take friendfiness and cour-
tesy for granted in North Caro-
lima.
We have to go to large cities,
from where great many of our
visitors come, to appreciate an out
siders' reaction to friendly world,
helpful deep. We have to compare
New York cab driver, Phila-
delphia hotel clerk, a Detroit bus
driver with our people who meet
the travelling public to understand
that we have priceless asset in
the natural friendliness Of Tar
Heels.
Now, add adequate facilities and
basic information to this friendh-
ness, and we have an unbeatable
combination.
There has been much emphasis
on the so-called "slnokestack in
dustry" in North Carolina but few
people have realized that the travel
industry is one of the best devices
for attracting manufacturing in
dustry.
Get people to visit our vacation
attractions, and you may be sure
they will find industrial and re-
tirement living attractions here,
too. A large electronics plant To-
Gated in eastern North Carolina
because the President of the Com
pany was introduced to our State
on a visit to Pineliurst. We know,
too, that a great textile company
located a plant in western North
Carolina because it's executive visi-
ted the mountain recreational areas
surrounding the spot they selected
for a major manufacturing enter
prise.
Our Vice President, Ed. Pickard,
couldn't have been more right when
he told a meeting of civic leaders
in Waynesville recently, that, and
I quote, "the fastest, most effective
way to attract industry is by first
attracting tourists"
The basic purpose of the State
Advertising program is to create
and maintain a true image OF
North Carolina throughout the ma
ton.
To marvellous scenery, we are
adding comfortable quarters and
conveniences, and we are nipple
menting the natural ,friendliness of
our people and their instructive
courtesy to visitors by providing
them with the essential informa-
4ion about their state-and their
indlrstry-to enable them to make
their courtesy more useful to new
comers-and profitable to them
selves.
These things take time, and the
current deficiencies that we are
talking about constructively to-
night are shining targets for flu
true action rather than black
marks on our record.
The very nature Of our Council
makes critical examination a prime
function. Without facing up real
istically to things that can be done
to make our industry better, and
to keep it constantly on top of the
competitive ladder, we would not
be discharging our responsibilities
as leaders of the Industry that al
most unnoticed over the years has
burst out into blazing prominence
as our States third largest dollar
producer.
And while we aren't assembled