davidaulloa/AmericanStories huggingface dataset:
St. Paul recorder., 1961-07-14
Andersen Clarifies
Letter Senf To
Mississippi Gov.

fCOnt1nued From rage -
people were denied the protection
of local police officers while en-
gagged in peaceful demonstrations.
The Minnesota governor added:
Everyone is entitled to equal pro-
lection under the law and as we
seek to improve our laws we must
all work to maintain respect for
law and the decisions of the
courts"
The statement released by Gov.
Ross Barnett Of Mississippi from
the capitol at jackson, Miss, to
the Associated Press and other
news agencies said Minnesota
Governor Assails Freedom Riders" ."
The story which was heard over
the radio and TV Monday night
and appeared in the Tuesday morn
ing Minneapolis TRIBUNE created
CONSERVATION and amazement in
the state because of the Mime
sofa governors longtime stand on
civil rights and human rights
causes.
Two weeks ago he introduced a
strong resolution in support OF
human rights at the annual Gov
ernor's conference at Honolulu
Hawaii which met ready opposition
from southern governors.
Although the resolution passed
over the opposition of the Dixie
governor contingent it was much
watered-down version.
Andersen's action at the confer
ence was the first resolution on
civil rights ever submitted to q
governors conference and set a
record.
The Minnesota chief executive
made a civil rights record in the
Minnesota legislature when he was
one of the leaders in the state
senate who helped pass the Min
nesota state FEPC law banning
race and religious discrimination
in employment.
He spoke before the st. Paul
city council in support of an open
occupancy ordinance before an
nouncing his candidacy for the Re-
publican nomination for governor,
an act which was considered pol
itically courageous to the nth de-
gree.
In the recent state legislature
session his open advocacy and hard
work passed a fair housing law"
which was not expected to get to
first base and Minnesota became
the sixth state in the union with
legislation against housing bias.
Andersen is a member of the
ct. Paul branch of the NAACl
and has always supported the bat
tie of the minority groups for
their constitutional guarantees.
This was the reason why his
letter to Gov. Ross Barnett caused
so much amazement.
His ready Qualification of the
letters contents eased the shock
but some civil rights advocates
questioned his judgement and in
tent.
However in the community gen.
orally his explanation was readily
accepted because of his outstand-
ing past record.
The Minnesota governor had dis
patched Mrs. Wright Brooks chair
man of the Governors Human
Rights Commission and assistant
Attorney-General John Casey to in
vestigate reports that five Mime
sofa Freedom Riders were being
mistreated.
The two Minnesota ENJOYS re-
ported that although the Riders
were being kept in maximum sec
urity in the state penetentiary and
not allowed reading and writing
material they were in good spirits.
Andersen's letter to Barnett was
to thank the Mississippian for
courtesies extended his emissaries.
St. Paul recorder., 1961-07-14

missing entire segments Of the IT,
OO0,O Negro consumers in the
nation.
They either ALLEVIATE the majority
of Negroes by accounting racial
differences through specially-direc-
ted programs in Negro media. Or
they throw their cards away" by
beaming their message to the gen.
eral market in the false faith that
Negroes also will be reached, the
publication claims.
The findings were reported In
two articles by Henry Allen Bull
lock, who analysed the responses
of more than 1000 Negroes and
whites to various psychological
tests and depth interviews.
In place of the two extremes,
Bullock recommends a middle
ground - integrated advertising
which will appeal to Negroes and
whites alike and make use of the
motivations common to both races.
The article claims advertising
directed specifically to Negroes
falls into two general patterns.
One of these is based on "the
apparent belief that most Negroes
are highly superstitious-prone to
use acknowledgements as cure-alls,
patent drugs for building sex po-
tency, and hair oils or face creams
to make them look like white peo-
pie" Bullock says messages such
as these appeal mainly to an un-
stable minority and ALLEVIATE the
more stable majority whose ego
cannot accept the self-image they
impose"
The other pattern operates
through a series of radio outlets
known as Negro Stations" and
employs "an entire army of &c
centric radio personalities" such
as DR.. Daddy-O, Mama Lou, Okey
Dokey, Hot ziggity, Rooty Tooty,
Deacon Sam, Miss Mandy, Groovey
George, Hotsy Totsy, and the like.
The fare dished up by these breezy
disc jockeys consists principally,
Bullock notes, of gospel music,
rock and roll, and "gulps of poorly
read news"
This "Mardi Gras technique"
misses the middle-class Negro al
together, Bullock contends. More
than this, it tends to make upper
and-middle-class Negroes actually
hostile toward sponsors who use
their disc personalities to push
their products. They feel that this
method shows disrespect for the
Negro community and places an
unwholesome stigma on it."
Bullock argues, moreover, that
products or services which become
identified as exclusively for Ne
groes tend to ALLEVIATE Negroes as
well as whites. The former, he ex-
plains, want to be identified with
the American society as a whole,
not as group apart.
On the other hand, advertising
beamed to the mass white market
in the hope that Negroes will be
reached generally fails to trigger
the motivation of Negroes" and
prevents their Identification with
the sponsor or his product and has
left them either indifferent or in
doubt"
Bullock'S alternative is advertis-
ing which appeals to whites and
Negroes alike and which he in
sists is both good business and cit
izenship. According to Bullock,
both races have common motiva-
tons toward which the integrated
message can be directed the desire
St. Paul recorder., 1961-07-14
Harvard Survey Shows Advertisers
Do More Missing Than Hitting
In Efforts To Reach Negro Buyer

into it, advertisers aren't getting profitable return their
appeals the Negro market because they don't know what
they're doing
That's the substance of study published recently in the
Harvard Business Review.
They either lean too way the other completely
St. Paul recorder., 1961-07-14
Delegates From Minneapolis
To A.M.E. Sunday
School Convention

S&uSSN
st. Peters AME delegates to
the st. Paul and Milwaukee Sun
day school and ACE. League
meeting held this week at Madi-
son, Wisconsin were: Archie Civ
ems, Ronald Holbrook, Claudia
Brown and Pamela Johnson.
Delegate from the Allen Christ
ian Endeavor League of st. Peter
church were Ralph Temple, Jackie
Mayes, LaJune Thomas and Peter
Wade.
Some of the adults designated
to attend the meetings in Madison
were Rev. and Mrs. Lowell John
son, Mrs. Wreatha Maxwell and
Curtis c. Chivers.
St. Paul recorder., 1961-07-14
David S. Lloyd, Sr.,
Rites Are Held

Final rites for David s. Lloyd,
Sr., 80, of 22O5 Fifth Av. s., who
died July IL, in Swedish hospital,
will be held at 1 pm. Friday, July
IA, at Woodard's Funeral chapel.
Rev. John Young, pastor Of Beth
esda Baptist church, will officiate
with burial in Crystal Lake ceme-
terry.
The deceased was born in Brook
lyn, N. Y. and had been a resident
of Minneapolis for so years. He
was a member of Bethesda Baptist
church.
He is survived by his wife, Mrs.
Margaret Lloyd; two daughters,
Frances Lloyd and Mrs. Eunice
Mako; two sons, David, Jr., and
James and six grandchildren.
The family prefers memorials to
Bethesda Baptist church building
fund.
Arran0apnaptw ara haing roada
St. Paul recorder., 1961-07-14

(mark 1881.
With a little effort, with
practice and patience. we can
learn to relax and let go, to
still our mind, and overcome
every distracting influence.
As we persist, our mind will
respond with increasing
quickness to the command,
BE still"
St. Paul recorder., 1961-07-14

The Missouri state legislature
finally passed an FEPC law q.
The Washington, DC. CORE plans
an assault OF DC. business firms
which it claims discriminate
against local Negroes in hiring E.
The New Orleans NAACP claims
Kennedy's appointment of Mayor
de Lesseps Morrison on the Coun-
Gil of Organization of American
states is a mistake. Said the NAA-
CP: For this assignment, we
must have a man whose qualities
embody a consuming interest and
respect for the rights of all men,
regardless of what their race, color
or national origin might be. Here,
Mr.. Morrison does not pass the
test"
Forty years ago there were only
three Negro Catholic priests in
the us. One of them Father
Stephen Theobald, was priest of
st. Peter Claver in st. Paul. This
year with the ordination of IS
priests at Bay Saint Louis, Miss,
the number has reached 12O.
Washington's B'nai Birth WOm-
en- held a reception last week
for COngOlese students studying in
Washington and it's environs =.
The new mayor of Los Angeles
Samuel YOrty, has named Negro
woman Mrs. Ethel Bryant as a
field secretary for his office.
Nat King Cole has linked another
10 year contract with Capitol Re-
cords, Inc. ABC Radio is broad
casting Negro College Choirs"
this year again. The Bishop col
lege choir (Marshall, Texas) is the
July 16 offering and Fisk Univer-
sity NASHVILLE, Tenn will be
heard July 80.
St. Paul recorder., 1961-07-14
MENONnNEES PRESENT
NAVAJO RIIGI

Keshena, Wis. (ANP) - The
Menominee Indian tribe which was
recently granted its independence
after more than 100 years OF gov
ernment supervision, held a cele-
St. Paul recorder., 1961-07-14

More readers, more advertising,
more Of everything in this news
paper, every week.-Advt.
St. Paul recorder., 1961-07-14

Pity the grouch-he's a guy who
has sized himself up and got sore
about It.
St. Paul recorder., 1961-07-14
Nofionol News
I'M Brief

CONTINUED From Page II
cluding some Congressman have
had liens drawn against them by
the Treasury department"
St. Paul recorder., 1961-07-14

The SIND annual convention of
the NAACP meeting this week in
Philadelphia heard the yearly re-
port which said: Persistent and
mrelenting pressure by the NAA-
CP will continue, using every kind
of effective strategy including sit
ins and similar demonstrations will
be made until substantial, not
token change (all along the line)
is effected in the civil rights of
American Negroes"
St. Paul recorder., 1961-07-14

Arrangements are being made
by Woodard Funeral Home.
St. Paul recorder., 1961-07-14

All visitors are welcome.
THE Journey of Faith like
another Great Journey, begins with
Single Step"
Mrs. r. Burnett, reporter.
Evening star., 1961-12-21
CorIett Is Honored
By Exchequer Club

Ben Corlett. retiring senior
vice president in the Wash
ington office of the Ameri-
can Bankers Association, was
honored yesterday by the Ex-
chequer Club at its final 1861
luncheon meeting in the Will
lard Hotel.
Mr.. Corlett also is stepping
down from the post Of chan
cellor. highest office of the
club. The organization is COM
posed of officials in the Wash
ington financial community.
New officers installed for
1862 include Donald L. Rogers,
executive director, Association
of Registered Bank Holding
Companies. as chancellor: Will
liam F. McKenna, director
counsel, National Association
of Mutual Savings Banks, vice
chancellor; Clarke Fauver, as
sistant to the board of COVER
nors, Federal Reserve System,
recorder; Stephen Slipher, vice
president, United States Saw
ings and Loan League, burser,
and Hollie Burt, executive di-
rector, National Association of
Supervisors Of State Banks, di-
rector -at-large.
Evening star., 1961-12-21
CHICAGO
LIVESTOCK

CHICAGO, Dec. 81 (AP)-(usDA)
-AoEs $500; fairly active. butcher,
opening steady to 25 lower, CLOSING
steady to weak: sows weak to rs lower
good shipping demand; 81 head =
2la lbs. 1885; around 90 head at
1925: l-2 l90-225 lbs. l7.75-lS.25;
bulk l-3 lg0-250 lbs. l7.0O-lS. 90;
2-3 240-2S0 lbs. l6.50-l725 2SO.
$50 lbs. 1900 so; mixed l-3 35O-
400 10: sowS IA. .00-l4.75; 400-6OO lbs
IL l2.50-l400; shippers took 5000.
Cattle 1000: calves 100; fresh re.
ceipts mostly cows; steer and heifel
supply mostly standard and good with
little inquiry for these kinds; few
steady to 25 lower; bulls strong; veal.
ers and stockers and feeders steady;
q load mostly prime l,l96 ID. steers
- 90; q package OF mixed choice anc
prime 1850 lbs. at 81 90: q package
mixed good and choice $50 lbs. al
70 90; a few choice $50 lbs 25 90: 8
package $50 lbs. 2450; Commercial
COWS l4.75-16.25; utility l3.5O-l5.25;
cutters l3.0O-14 25: Gamers IL so.
i3.25; utility and commercial bull.
lS.5O-2l so; few standard and Root
yealers 90O-25.OO; short load SooS
100, lb feeding steers "a 90.
sheep 1000; moderately active, al
classes about steady; choice and prime
S51lO5 10. native wooled SLAUGHTER
lambs 100; good and choice Ms. 90
1850: Gull to good lO.O0-14 so; culI
TO choice slaughter ewes 4.5O-6 90.
Evening star., 1961-12-21

at the annual meeting Janu-
airy 8.
Subject to approval by stock
holders and State and Federal
regulatory authorities, the stock
dividend will be distributed to
holders of record at 2 pm. EST
on Friday, January 10.
The increased capital re-
quired for the distribution
would be attained by transfer
of 50 million from surplus and
SIT million from undivided
profits to the capital stock
account.
Upon approval and compile
ton of the distribution, Sub
urban Trust will have STA mil
lion Of capital. SIS million of
surplus, and around So million
of undivided profits, or total
capital funds of about $14.4
million.
One new share will be issued
for each one now held, the an
nouncement pointed out.
1T is the thought of the
board that present stockholders
should receive the benefit of
past profits which have been
retained in the surplus and
undivided profits for the stock
holders" the announcement
declared.
In the opinion of the bank
management, the dividend
would create certain definite
advantages. The stock should
have greater marketability be-
cause of the increased number
of shares, and there is a great
possibility of it being owned
by more residents of our COM
munity. thereby giving us ad-
ditional potential customers.
Suburban Trust listed $205.2
million of assets on the autumn
bank condition call of Septem-
ber 27. 1t ranks as the area's s
fourth largest banking institu-
ton and the largest in Mary
land outside of Baltimore.
Evening star., 1961-12-21
Extra Voted
By Security
Storage Co.

Directors of Security Storage
Co. today declared an extra
dividend of Is cents a share in
addition to the usual quarterly
OF 40 cents, reported President
Philip L. Gore today.
The extra was the first de-
clared by the board since 1858
and was based on continued
improvement in company vol
ume and profits this year, ii
is understood.
1t will be paid on January
10 to stockholders of record at
the close on January 4.
Security Storage earnings
and sales took a nose dive in
1858 when it lost almost all of
its State Department business,
but management has carried
on an intensified drive through
out 1859, 1860 and 1861 To
recover this volume.
The extra-divldend declara-
ton indicates success of these
efforts although final results
for the year will not be avail
able for some time.
Evening star., 1961-12-21
BUSINESS
BRIEFS

Business Loans by reporting
member banks in leading cities
increased by $207 million to
$32 2,232 900, 900 in the week
ended December 13. This was
1928 million higher than a year
earlier. - Federal eserve
Board.
Distillate Fuel Oil stocks,
used mainly for residential
heating, declined in the week
ended last Friday as cold
gripped the Nation. Supplies
totaled 162, 900 barrels COM
pared with 69,118,000 the week
before. Daily average gross
crude oil. and lease condensate
production d decreased d Al, 800
barrels, totaling 7,335.160 VS..
7,132,260 a year ago.-Ameri-
can Petroleum Institute.
Fire Losses in November to-
tailed $115,850,000, the highest
for any month since Febru-
ary's loss of $116,606 900.
Losses in october were $685.
932, 900. The November total
included property losses of $24
million but not automobile,
fine arts or jewelry losses,
from the big Los Angeles area
fireS.-National Board of Fire
Underwriters.
Business Failures through
December IA totaled 1874, an
average of 335 a week. In the
most recent week tabulated
failures totaled BOG VS.. 351 for
the comparable week of 1860
and 285 in 1959.-Dun & Brad
street.
New Freight Car deliveries
Evening star., 1961-12-21
Leesburg Office
To Be Opened By
Alex. Brown

Alex. Brown & Sons, Ameri.
cas- Oldest name in investment
banking, will open a new office
in Leesburg, Va, on January 8
it was announced here today.
Charles H. C. Wight, who ha.
served as a registered repre-.
sentative in the firms Fred.
erick, Md, office. will move tt
Leesburg to become manager
OF the new office at "a NORTH
King street.
The Leesburg office will serve
Loudoun County, Va, and the
surrounding area. Its establish.
ment is prompted by the firm.
belief in rapid business growth
OF this Northern Virginia sec.
ton around the Dulles Inter.
national Airport, now under
constructing.
After graduation from Yale
in 1856, Mr.. Wight served as 9
jet photo reconnaissance pilot
in the Naval Air Corps. Before
joining Alex. Brown in 1860, he
received training in the invest.
ment banking field with Nor.
gan Stanley & Co. in New Yorh
City.
Alex Brown was founded ir
1900 and has headquarters ir
Baltimore. 1t operates a large
downtown Washington office.
Evening star., 1961-12-21
More Nearby
Banks Plan
Higher Rates

Four more banks in suburban
Maryland and Virginia have
announced plans to increase
rates on savings accounts. effec-
tive January /.
Directors acted in line with
the trend resulting from action
of the Federal Reserve Board
and the Federal Deposit Insur-
ance Corp. increasing maximum
permissible rates.
Farmers Banking & Trust
Co. in Montgomery County,
Nd, will raise it's interest rate
on savings accounts to 31a per
cent at the start of the new
year. Interest will be figured
on a quarterly basis and
credited Semiannually on April
and October /. The higher
rate will be paid on accounts
up to $4,000.
Vienna Trust Co. of Vienna,
Va, will increase its savings
interest rate to 4 per cent on
accounts of one year or longer
and 312 per cent on accounts
OF less than a year. No in
terest will be paid on accounts
of less than $40 however.
Interest will be computed on
a quarterly basis and credited
annually. Deposits will draw
interest from the first of the
month if deposited on or be-
fore the 10th Of the month,
rather than the 9Th of the
month as heretofore.
The Vienna bank will pay a
dividend Of SO cents a share
on January l to holders of
record December 5. Directors
authorized an initial semi
annual bonus to employees
amounting to 7 per cent of
earnings.
Security National Bank of
Falls Church. Va, will pay 4
per cent interest on savings
accounts remaining on deposit
one year or more and 31a per
cent on accounts remaining on
deposit less than one year.
The Citizens Bank of Ia
koma Park will pay 4 per cent
on savings accounts of one
year or longer and 31a per cent
on accounts of less than a year
and more than six months, it
was announced.
Directors have declared a
year end extra dividend of
Is cents a share and the usual
quarterly dividend of Is cents
a share. both payable Decem-
ber 81 to holders of record De-
cember 20. The declaration in
creased 1861 dividends to SIPS
share VS.. 81 a share in 1860.
Transfer Of $50,000 from un-
divided profits to surplus was
authorized.
Evening star., 1961-12-21
FronkIin-Simon Chain
Maps Expansion

Franklin Simon, which has
stores in Washington; Wheaton,
Md. and Falls Church, Va,
has embarked on a major ex-
pansion program for its fash
ion speciality chain in order to
provide better service to Gus
toners, it was announced by
President Benjamin Goldstein.
The company will strengthen
its metropolitan New York op-
peration by moving its 60-year-
old store at Fifth avenue and
38th street to the larger and
completely modernized Open
helm Collins Building on 34th
street West of Fifth avenue,
and by the addition of nine
stores now operating as Open
helm Collins in New Jersey,
Long Island and Westchester.
The chain also will open up
four new trading areas by the
acquisition of 10 Oppenheim
Collins locations in Buffalo,
Philadelphia, Wilmington and
Baltimore.
Evening star., 1961-12-21
Earnings

Baltimore & Ohio Railroad
in II months to November 80
had a net loss of $26, ,920,83O
VS.. earnings of $1,532.60 in the
1860 period.
Dana Corp. in the quarter
ended November 80 earned So
7l6.733, or 73 cents a share, VS.
$2,0l1, ,675, or 40 cents a share
in the 1860 period.
Glidden Co. in the 3 months
ended November 80 earned ST.
39l, ,729. or so cents a share, on
sales of $55,935,16O. VS.. $1,077,-
O92. or Al cents a share, on sales
of $47,565, 1886, in the 1860 Pc
riod.
Harvey aluminium, Inc, In
the year ended September 80
earned $7.100.164 or SLAB a
share on sales of $50, ,444,767,
VS.. earnings of $5,007,837, OF
$1.19 a share. on sales of $59,-
681, ,142 in the 1862 period.
Other earnings:
Evening star., 1961-12-21
Deposits and Loans
Expand in Week

Deposits of Washington's
three largest banks increased
further in the week ended De-
cember l3. while gross loans
edged slightly higher, data from
the Federal Reserve Bank of
Richmond disclosed.
Deposits of Riggs National,
American Security & Trust and
National Bank of Washington
aggregated $1,211,175,000 on
December 13. compared with
$1,176,171,000 a week earlier
and $1,142,2 900 last June %.
Comparable figures for a year
ago are not available.
Gross loans of the three
banks totaied $610,754,000 on
December 13, compared with
Evening star., 1961-12-21
Forrington Unit
To Move in January

harrington Electronics, Inc,
of Alexandria will move into
new facilities near Springfield,
Va. in uary, it was an
nounced.
The new plant in the Shirley
industrial area will permit GEN.
tralization Of optical scanning
reader production. Production
Of C compone n IS in Needham
Heights, Mass, will be trans
ferred there.
Evening star., 1961-12-21

speeches-not immediate sup
port of his bold proposals.
Informing of leaders in all
fields to the pros and cons Of
a trade partnership between
the United States and the Eu-
ropean Common Market has
been the primary aim Of the
congressional subcommi tees
which have been holding hear
ings on trade policy this month.
The papers submitted to the
Senate House subcommittee,
headed by Representative Boggs,
Democrat Of Louisiana, will be-
come the basis for the ap-
preaching debate.
Information Needed
Information precedes de-
cisions.
II, for instance, you are a
factory owner or jobholder in
an industry being hurt badly
by foreign competition, you
want to know precisely what
will be done to help you
through a rough transition if
the competition is intensified.
Words aren't enough. Will you
get low-cost loans or refrain
ing programs or special aid
and subsidies or allowances as
a displaced worker or adjust
ments in unemployment insur-
ance and Social Security pay
mentS? Or what? Specifically,
what?
AS of today, we still have
time to inform ourselves, think
through the specifics, decide
intelligently. The Comm mon
Market is still in the process Of
creation, tomorrow's obvious
threats are not yet today's
realities. But our time will not
be indefinite.
Are we to build an economic
fortress around ourselves be-
cause we're afraid of what is
outside? Or are we to take
the lead in creating a free
world community of one-half
billion Of the worlds most in
dustrialized peoples, secure in
the faith that united we can
do just about anything we want
to do?
Distributed, 1861. by the Hal!
Syndicate, Inc. All Rights Reserved)