davidaulloa/AmericanStories huggingface dataset:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-08-20
Quotation

The spirit Of liberty is the
spirit which is not too sure that
it is right. The spirit of
liberty is the spirit which seeks
to understand the minds of other
men and women. The spirit of
liberty is the spirit which weighs
their interest alongside its own,
without bias. The spirit of liberty
remembers that not even a sparrow
falls to earth UNDECIDED. The spirit
of liberty is the spirit of Him who,
nearly 1000 years ago, taught
mankind that lesson that it has
never learned. but has never quite
forgotten; that there may be a
kingdom where the least shall be
heard and considered side by side
with the greatest. Judge Learned
Hand.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-08-20
The Drama

There is little doubt that the
"stand-in" tactic, if carried out,
will dramatic the registration
problem. But whether it will ap-
preciably increase the number of
Negro voters remains to be seen.
Elsewhere on the civil rights
front, the Justice Department last
week urged the ICC to adopt rules
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-08-20
Ready for More

Now, the Army may go to l
million men, an increase of $780,
900; the Navy may go up $4,000
and the Air Force. $4,000. The
ultimate increases will depend on
the world situation, but congress
sional authorization has been
granted.
In addition to enhancing the
Nations ability to fight conven-
tional wars and speed by airlift
and sealift troops to any part of
the world, the new military plan
will make the services ready for
an even larger expansion. if that
should become necessary.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-08-20

long. Their circulation men search
out club rosters, membership lists,
graduation rolls and other forms
of Identification.
They are bigger, more colorful,
more imaginative than ever. Their
printing and illustrations are art
full, their paper extensively slick,
their circulation at an all-time
high.
They eXude success.
A survey Of 70 magazines
showed they crossed 1925, 1877, 76O
in national advertising revenue
last year. Hundreds more are not
in that total. About so magazines
have calculations of a million
copies or more.
A picture Of success? Hardly.
Ironically, some have been
brought close to disaster by their
spiralling calculations - smoke
columns that rise as profits are
consumed.
Pressure Of Rising Costs
Most are caught amid the pres
sure of rising costs, advertiser de-
mands and their own egos. Profits
are slim.
Some Of the most successful"
publishers are in financial trouble.
Some, literally, seem to believe
there's logic in the old chestnut:
I'VE lose on every sale but we
make it up in volume"
In recent years several name
magazines have died: Golfers,
Woman's Home Companion, Cap
per's Weekly, American Magazine,
Country Gentleman, Household,
Coronet. More may go.
Some publishers declare their
competitors are hiding publishing
losses with other, profitable cor
porate ventures. Industry sources
insist, however, that problems are
Of individual magazines-not of
the industry.
c. D. Jackson, publisher Of Life,
says, Il don't think there is a
crisis except in the case Of indi-
vidual publishers. But there's a
hell of a lot of excitement
going on"
Enough excitement to suggest
that individual crises might add
up to an industry problem.
Some, such as Life, have
changed formal to attract readers
and advertisers. The Saturday
Evening Post plans such a
change. Many are printing re-
gional editions. A number of other
inducements are being offered.
The Advertising AvoilobIe
But there is a limit to the
amount of advertising money
available.
Some of the biggest publishers
are hurting, among them the
Curtis Publishing Co., a giant so
well established it assumes with
difficulty a new role-that of
Staunchly denying rumors of man
agement upheavals and mergers.
Many Of the faithful readers
Of the Saturday Evening Post, a
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-08-20
SURFACE SUGGEST
! Why So Many Magazines Are Failing

The entire conflict is spurred
by desire to appear attractive to
the ad man in the grey flannel
suit. But there is evidence, also,
that he is beginning to get irri-
tated.
Not all magazines are in the
numbers game.
New Workers. Earnings
The New Yorker continues to
roll up near record high earn
ings. Its circulation of more than
425,000 is stable. 1t has even
turned away ads, although it is
very much in the market for
suitable ones.
I'VE never do any circulation
promotion. We never cut prices.
And we view the circulation fight
with horror" says Philip Ewald,
a spokesman.
Would this policy work with
other magazines?
"Of course it would" Mr.. Ewald
says. The mistake has been for
magazines to fight TV on a num-
bers rather than a quality edi-
torial basis"
In the first half Of 1861 the
New Yorker carried 2,342 pages of
ads, more than any other ma
tional weekly, even though it, too,
suffered a decline from 1860.
Last year it cleared $1,866, 1873,
a whopping 10 per cent of its
gross.
Despite an industry-wide drop
II per cent in the number
of ad pages through June, some
magazines did make gains. Among
them: Readers Digest, Reporter,
Playboy. Cosmopolitan, Redbook,
True and TV Guide.
Looks editors say they are
more than happy with the maya
zines position, which they term
strong.
MPA figures show these maya
zines followed the New Yorker in
the number Of ad pages m the
first six months of the year:
Business Week, Life, Time, News
week, U. S. News & World Report,
Saturday Evening Post, Yachting,
Sports Illustrated and Fortune.
The Readers Digest
This dosen't represent revenue.
Readers Digest, far back in
number of pages (partly because
it is monthly, charges more
than $4,000 for four color page.
So do Life and the Post.
MPA shows these as the circu-
lation leaders at the end of 1850:
Readers Digest Q2,592,912D, TV
Guide G,079,51D, and Life, Nc
Calls and Ladies Home Journal
leach with more than $500 000).
The Post had 6,377,367 and Look
had 6,322,417.
Some of these are members
Of large communications groupings
and other corporate ventures,
perhaps an effect of competition.
A broadcaSting company owns
MacFadden Publishing Co. Look
is part of a family that includes
newspapers and radio stations.
McCall'S belongs to a much larger
corporate parent.
More often, however, publishers
hope to stabilize the industry with
sharper editorial content and
heightened advertising ingenuity.
Among them: vending machine
sales, inserts, redeemable coupons,
product samples, perfumed ink,
recordings printed on ad pages,
colorful metallic inks, aluminium
foil pages, ee-dimensional il
fusion printed and regional edi-
tionS.
Among the page leaders, only
Yachting improved over 1860.
Some say this gain represents 6
trend toward speciality magazines.
But MPA suggests it is too early
to draw conclusions.
For example, statistics show
Playboy, which emphasizes nudes
and sophisticated sex. is up
luSty As per cent in pages while
the Harvard Business Review has
grown somewhat anemic-doWn
10 per cent. May conclusion be
drawn? Perhaps not.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-08-20

partisan support for his foreign
aid program, had reason to be
gratified with the strong backing
Republican leaders gave the arms
agency idea.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-08-20
Republicans and Democrats

The press reports set the stage
for the political Donnybrook that
ensued. A predominantly Repub-
lican State that gave Richard M.
Nixon the largest proportional
vote Of any State in the Union,
Nebraska oddly has a Democratic
Governor elected two years ago.
First, Charles Thone, the State
G. o. P. chairman, said either Mr..
Sorensen or Democratic Gov.
Frank B. Morrison should apollo
gize for some of Mr.. Sorensen's
remarks, especially the one saying
Nebraska was a place to come
from or place to die"
, The Governor replied that he
didn't want to get into a political
fight with Thone. Gov. Morrison
said the speech was mot an in
9ictment but challenge"
Problems exist in Nebraska"
the Governor said, and neither
Charlie Thone nor anybody else
can stick his head in the sand and
disprove them"
Mr.. Thone retorted: Many of
us who were born and raised on
Nebraska farms, who worked our
way through the university and
met measure of success in our
profession, resent his remarks de-
grading and ridiculing our State"
The initial reaction seemed to
support Mr.. Thone. The chairman
of the education committee of
Omaha's American Association of
University Women called the
speech the most disparaging,
untrue statement that I've ever
heard"
Its extremely bad" she added,
for a Nebraskan to come into his
own State. without figures and
statistics to make such a state
ment."
Low in Teacher Salaries
The facts and figures were not
long coming. An editorial in the
Lincoln Evening Journal noted
that Nebraska ranked 43rd among
the States in average teacher SAL
aries, and last among the States
in percentage Of State funds spent
for education. Moreover, the Jour-
nal continued, Nebraska leads the
nation in number Of school dis
tricts with 3,500-more than the
combined total of all States to
the west excluding California"
BY the time the political tenn
pest began boiling in Nebraska,
Mr.. Sorenson was back in Wash
ington where he has maintained
a discreet silence on the storm he
created.
The reaction, however, followed
him back. So far, he has received
more than hundred letters and
kilograms, scarcely a vast outpour-
ing by presidential standards, bu:
a considerable number for the
White House speechwriter speak
ing for himself to receive.
Surprisingly. the letters from
Nebraska are running better than
two-to-one in favor of his stand.
, Many letters that praised Mr..
Sorensen'S stand cited statistics,
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-08-20
Return of the Native
Stirs Nebraska
By GEORGE H. WATSON, Jr.
Contributing Writer


AS special counsel to the Pres
ident, Theodore c. Sorensen works
as chief speech writer, general
factotum in domestic affairs, and
confidant whose special relation
ship to his boss has been described
by a frank, If slightly inelegant,
quip, When Jack is cut, Ted
bleeds."
Last week. Mr.. SorenSen had
some cuts Of his own to nurse.
Suffered in his home State of
Nebraska, most of them were
diagnosed as political, and, as the
Juror died down, he seemed in
better shape than some of his
adverSarieS.
The occasion was mild enough
a ceremony on July IL honoring
the Tooth anniversary of the birth
of NebraSka's late Senator George
w. Norris. Mr.. Sorensen was in
vited to speak and flew to Nc
Cook. Nebr., to pay tribute to the
States great liberal Republican
who served his State in Congress
for 40 years. The results were
explosive.
Instead Of the platitudes COM
mon to such concentrations, Mr..
SorenSen's speech lambasted Ne
braska as an "educationally de-
pressed area" that was in danger
of becoming "old, outmoded, q
place to come from or a place
to die"
Mr.. Sorensen was quick to add,
am not referring to myself
my address is the White House,
Washington, D. c., but my home
is Lincoln, Nebr. And I am proud
of it."
But he challenged Nebraska to
build a better State with better
schools and better teachers and
better students and better citi-
zens."
Education as q Concern
Here in Norris own State, Mr..
Sorensen said, where pioneers
once vowed that every child
should 60 to the common school,
where the proportion of high
school graduates has long ranked
high and illiteracy low among all
the States of the Union-educa-
ton is, no longer, a prime con-
Germ"
. School budgets are cut, he
charged, Federal aid is opposed,
and teachers and faculties are
harasSed and underpaid.
There were the portions of Mr..
Sorensen'S speech from which
quotations were extracted that
filled Nebraska headlines the next
morning.
The Omaha World Herald, the
States largest newspaper. pro-
claimed a headline: Nebraska
Just Place to Leave or Die In.
Says Kennedy Aide" The story
added that the man who de-
livered the indictment Of the
Nebraska educational system
is himself a Nebraskan, from Lin
coin, Theodore C. Sorensen, spe-
cial counsel to President Ken
nedy."
The next days story in the
World Herald began: "Nebras-
kans didn't like Theodore c. Sor-
, ensen's slams at their schools"
An editorial in the same edition
questioned Mr.. Sorensen's fitness
to help run the country. If he is
advising Mr.. Kennedy as illogi-
cally and emotionally as he is
advising Nebraskans about their
State, then we Americans may be
in even greater peril than we had
supposed"
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-08-20
What of His Future?

President Kennedy's reaction to
his Speechmaker's foray into
speaking was reported to be non
chalant: You turn a speechmaker
loose, and see what happens, the
President was reported to have
commented.
Mr.. Sorensen, at 80, could be
more than casually interested in
what happened. Assuming his boss
is returned to the White House in
1864. Mr.. Sorensen will be only al
when his political career with John
F. Kennedy is finished.
Whether Mr.. Sorensen will be
ready for Nebraska then, or
whether Nebraska will be ready
for him, is an imponderable though
interesting question. But, judging
from a single speech made in a
small Nebraska town, it might be
the liveliest political fracas the
State has seen in many a day.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-08-20

especially those on Nebraska's low
per capita pupil spending and
teacher salaries.
The letters opposing the McCook
speech mainly objected to Mr..
Sorensen'S close Identification
with the Presidents domestic pro-
poSals, especially Federal aid to
education. They accused Mr..
Sorensen Of trying to foiSt Federal
aid programs on the State that
many of its citizens opposed.
Some Proised Speech
Typical Of the responses prais-
ing the speech was a letter from
a Valley. Nebr., farmer, who wrote:
1T took a great deal of courage
to return to your home State and
say what you had to say in Nc
Cook. I want to commend you
for having that courage and back
bone"
At the other end, an Omaha
businessman, who set a record for
adiectives, wrote: Your recent
remarks at McCook were impolite,
uncouth, undignified, inaccurate,
unfair, untruthful, incorporate
and entirely ungentlemanly."
The most thoughtful reaction of
all, however, without regard for
its position, come from a critic of
the speech who sat down and
wrote a Saline poem entitled
"Et Tu Ted"
The woman said of those in
Nebraska opposed Federal aid to
education:
independence, strength and
pride
Selt-reliGnCe still Our guide
OId-t1Shioned UirtueS pieUed
NTH Scorn
By those tOho spend from night
til morn"
Mr.. Sorensen's own reaction to
accusations of being a Federal
spendthrift, and worse, can only
be guessed. But men close to him
reported that he was somewhat
aStoniShed at the magnitude and
vehemence of much Of the COM
ment.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-08-20
BY JOHN T. CUNIFF
Associated Press Writer

NEW YORK.-Hardly any one
fails to see one in day-in the
mail. in a doctors waiting room,
on a train, newsstand, discarded
on a beach.
Billions of them are produced
each year and the total is grow
ing. Millions of families receive
mail from them. Their statesmen
approach thousands more each
day.
In sense, if you are unknown
to the MAGAZINES you do not be-
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-08-20

Some Of Americas best known
magazines have turned over
their last pages and quietly
folded. Others are having their
troubles with ink, all red. Here's
a front line report Of the cir
culatiOh wars, the growing cas-
ualty list and some Of the viii
lains that started all the shoot
ing.
Evening star., 1961-06-22
Chief Prober
For Gray Retires

Emmett ]. Motley, chief in
vestigator Of the Corporation
Counsel's office for the last six
years and a District Govern
ment employe for 40 years, Of
ficially retired yesterday.
The retirement ceremony
took place in the office of Cor
poration Counsel Chester H.
Gray.
Mr.. Motley served with the
Air Force in World War I. He
then entered the District Gov
eminent as a craftsman in the
sewer department, where he
worked for 20 years. The last
half of his civil service career
Evening star., 1961-06-22
Lewis Hotel School
Alumni Re-eIect Rosu

Maj. Domenic Rosa. USAF, of
2017 Culver place, Alexandria,
Va, has been elected to a sec
ond term as president of the
Lewis Hotel Training School
Alumni Association.
Other officers of the group
are Anthony F. Chiarella of
Yonkers. N. Y, first vice presi-
dent; Samuel P. Douglass of
Ocean City, Md, second vice
president; Miss Mildred Scott
Of the District, secretary, and
Russell H. Viau, also of the Dis
trict, treasurer.
Evening star., 1961-06-22
Budget Pinch
ThreatensCut
InLeuaI Aid

The Board of Trustees of the
Districts Legal Aid Agency was
told yesterday it may get the
additional funds needed to as
sist penniless defendants dur
ing the coming year.
The note Of optimism was
struck by board member John
Reilly, as the trustees met with
a panel of chief judges to dis
cuss the agency's financial
needs.
The Legal Aid Society, under
the direction of Washington at
torney Charles Murray, was
created last year by Congress
and provided with a $4,000
budget to carry out its first
year of operations. The agency
had at first felt that it could
operate on the same amount of
money for the new fiscal year
starting next July /.
But due to a rapid increase
in the work load and expan-
sion of operations from District
Court to include provision of
free legal service In the Num-
cipal Court, Juvenile Court,
and at hearings before the US.
Commissioner, the District
coroner and the Mental Health
Commission, the District Com
miSSioners were asked to seek a
$130,400 budget from Congress
from the coming year.
Staff Cut Back
Mr.. Murray has said that
unless more funds are forth
coming his agency must dras-
tically cut back operations. This
would include eliminating 16
temporary members of the staff
who were added in March and
paid out of funds that were
available because the agency
did not get into operation until
November and had, in effect
a surplus.
Despite the request for more
funds, budget request of SIS, ,00O
already had been presented to
House Appropriations Subcom-
mittee. However. the question
Of a need for more than $75, 900
for next year came up in recent
hearings before the subcommit-
tee, and Mr.. Reilly said he is
hopeful that the enlarged
budget request will be granted.
Could Hire More
Mr.. Murray reported yester-
day to the trustees and the
chief judges of the United
States Court of Appeals, the
District Court, the Municipal
Court Of Appeals, the Munich
pal Court and the Juvenile
Court that. assuming he does
get the added funds, he will be
able to hire seven more per-
manent employees in addition to
the present 10.
Walter N. Tobriner, president
Of the Board Of Commissioners,
joined others attending yester-
days meeting in praising work
Of the agency. He said that the
District Commissioners feel the
agency is carrying out a very
important and necessary pro-
gram"
Evening star., 1961-06-22
NEWS OF MUSIC
Recital Spans Two
Phases of Composer

porary composer in two widely
separated periods of life.
The composer was Carlos
Chavez, whose little known
Seven Pieces for Piano opened
the program. Written long be-
fore the Mexican composer be-
came a musical elder states
man, the short, tightly knit
pieces smack Of youth and of the
'20s. Disjunct, assymetrical lines,
lean textures and a rather pica-
rescue approach to bitonality
Evening star., 1961-06-22

all point to this. For those who
recall with relish the days
when 1t was avant garde, this
music must have a special nos
talgic charm, and the years
have not been kind.
The same composers 1nven-
cion was written only three
years ago and it shows the
mark of a seasoned, still gifted
but utterly serious creator. In
contrast to the light weight
pieces from the '20s, the Inven-
cion from the SOS is massive in
all respects. 1t is 20 minutes
long, and while it breaks down
into distinguishable sections, it
is a freely evolving unit. The
texture and sonoroties are thick
and dark, and serialism has
left its mark on its harmonic
language. It is a taxing expe-
rience for performer and list
ener, but the skill that went
into its making is evident at
first hearing, and justifies the
careful study it should have.
Mr.. Masselos christened the
univerSity'S new nine-foot
Steinway, but the distinction
was not an unmixed one. The
action is still stubborn, the
voicing uneven and, by the time
the Liszt Sonata had its turn,
the tuning had slipped rather
badly. But through the rough
spots there was no mistaking
the rare authority that this
extraordinarily gifted young
pianist brings to bear.
Those familiar with his stun
ming performances of major
works by Ives, Bartok and Cop
land were not surprised to find
him completely at home in
Chavez idiom.
Evening star., 1961-06-22

William Masselos' piano re-
cital at Catholic University last
night was particularly interest,"
ing for the revealing glimpses
it provided Of a major contem-
Evening star., 1961-06-22
New Air Commander

FORT LEE. Va. June az
(AP). - Brig. Gen. James B.
Upton will take over here the
first week Of July as COM
mander Of the Washington Air
Defense Sector.
Evening star., 1961-06-22
BY DONALD LEAVITT
Contributing Critic

william Masselos, piano. At Cath
ole University. Program: Seven
pieces for piano, Chavez; Invencion,
Chavez, Sonata In B. Minor.
Evening star., 1961-06-22

was spent In the office Of the
Corporation Counsel.
Mr.. Motley lives nc 14O4
Highland drive In Silver Spring,
Md.
Evening star., 1961-05-20
CIosino the Net

The House, by approving an i'm
portant amendment to the Red registra-
ton law, has moved to close hole in
the Smith Act net through which a
number Of Communist leaders have
escaped conviction or even prosecution
for organizing" groups advocating over
throw of the United States Government
by force or violence. The hole developed
when the Supreme Court three years ago
interpreted organizing" as referring
only to the original establishment of the
Communist Party and its afflliates-not
to subsequent organizatio activities. AS
a result, IA party officials who had been
convicted In lower courts were freed and
several additional prosecutions were
abandoned by the Department Of Justice.
The amendment would specify that
organizing" includes current recruiting
OF members for such groups, the forming
Of new units and the regrouping or ex-
pansion Of existing branches. A similar
amendment was approved twice pre-
viously by the House, but failed to reach
vote In the Senate. The measure
should have better luck this time.
Evening star., 1961-05-20
MuffIing the Jets

Encouraging progress Is being made
by the aviation industry in the trouble
some field OF noise abatement The
noise problem has become especially
acute with the development of huge Jet
aircraft, with roars and whines more
deafening than the racket Of propeller
driven planes, and this Is why Jet
engineers have been devoting intensive
study to ways and means Of making Jets
less Objectionable to harassed residents
near airports and airways.
The latest result of this research Is
the so-called fan-jet, described by
American Airlines at recent briefing
session here. The fan-jet's exhaust
expels air at slower rate than the
straight Jet engine and thus, 1t Is as
serted, causes less noise. Furthermore,
to reduce the whine that Is familiar to
persons on the ground, "hush kit" is
being used on Americans Astroiets that
reduces the whine by internal modifca-
ton of the engine.
While no claim Is made that with
these Improvements the big jets will be
noiseless, any reduction In the sound
level will be welcomed by homeowners
whose peace and nerves have been
shattered by the roar Of low-flying air
planes. We hope the industry's noise
abatement researches will be accelerated
and will be productive of further relief
for the unfortunates who live under the
take-off and landing paths Of Jet air.
liners,