davidaulloa/AmericanStories huggingface dataset:
Evening star., 1961-06-27
~ SYLVIA PORTER

One Of every II Americans
today is IS or older, a rise OF
236 per cent since 1920 to q
total Of II million. AS ad-
vances are made in the con-
quest of diseases of middle
age, a doubling in this age
group in the next 40 years Is
forecast.
Despite this obvious business
potential, the typical business.
man ignores the older con-
sumner. AS the Philadelphis
Federal Reserve Bank pointed
out in a recent study entitled
After the Gold Watch" mer.
chants willingly take theil
money but few manufacturer.
and retailers have yet made
an effort to develop the over.
65 market"
OF the millions Of Americana
l65 and over, IS per cent are
women and of those IS anC
over, 81 per cent are women
What's more. a huge number
of these women are alone; the
widowed, divorced or single
woman constitutes the largest
group of the over.65 in M,
country.
Obvious Challenge
Despite this obvious chal.
lenge, few businessmen have
the vaguest idea Of how anc
what to do about it. Fact,
are scarce and one reason i,
that the older consumer doesn't
cooperate in supplying the
facts. The Philadelphia Re.
serve Bank made an astute OBJ.
servation when it said NOBODY
likes being marked old and sin
gled out for special attention
least of all q woman!
The over-65 age group ha.
been growing three times al
fast as the population in the
past 10 years. Almost IL mil.
lion persons reached 65 each
year, so per cent above the
rate in 1910. Despite the clear
need for reliable information
about this American as ar
Garner, saver, spender, the Sc.
nior market has been the least
probed Of all markets.
Nevertheless, these point.
appear clear.
The older consumer doe;
constitute a separate and dis.
tinct market-which is complex
tricky. hard to sell but great
with promise.
The spending pattern of thu
older consumer does differ from
that of the younger consumer
and the senior citizen does hay,
special needs and desires fol
food, clothing, housing, recrea,
ton, etc.
Shopping Habits Differ
The shopping habits Of oldel
citizens differ too. AS an illus.
tration, a study by Robert E
Dodge Of the University of Ore,
gon indicates older people pre-
fer to shop in central shopping
Evening star., 1961-06-27
Haft Predicts
BigExpansion
For Dart Druq

Sales of Dart Drug will rise
to between $25 million and $50
million in the next five years
and the chain will have A dis
count drug stores by then. pre-
dicted President Herbert H
Haft last night.
Speaking at a reception at
tended by bankers, brokers and
suppliers at the Sheraton Carl
ton Hotel. Mr.. Haft pointed to
the company's present 13 stores
and sales Of $5,917,892 in the
year ended March 81 and q net
income of $125,266 for the
same period.
Dart will open eight new
stores in the coming year and
expects to maintain the pace
in later years, he declared. The
company will confine opera
tions to the Washington trad
ing area and will not have
more than one store to a Sec
tion, he said.
Mr.. Haft gave these reasons
why his firm can keep costs
down, along with estimates OF
savings in each case: No de-
liveries (6 to 8 per cent OF
sales); no trading stamps q
per cent?; no charge customers
C to 8 per cent?: no night
stores with low volumes; no
greeting card cases that take
time of clerks; no food coun-
ters that are Improbable.
Big drug orders are deliv-
cred directly from supplier to
each store wherever possible
he added. Forty per cent Of
each Dart Drugs store is in
drugs, compared with averages
Of 10 to 20 per cent in some
other area drug chains. he said
Me Haft said negotiations
with another local drug chain
for consolidation have not been
concluded as reported. Ac-
QUESTION Of this group Of stores
may still be accomplished, he
said. He declined to name the
firm referred to.
Evening star., 1961-06-27
Earnings

New York Central R.R. in S
months ended May 81 had q
loss Of $25, ,279,551 VS.. earnings
of $5,665,03 or 81 cents a
share in 1860 period.
BrOwn-FOrman Distillers In
year ended April 80 earned
$4.654,761 or $1.22 a share VS..
$4,203,761 or $1.09 in 1860.
Kelsey-Hayes Co. in 9 months
ended May 81 earned $2,399, ,031
or $1.61 a share VS.. $2,440,474
or $1.68 in 1860 period.
TIKI Oil Corp. in 8 months
ended May 81 earned $1,319,541
or "a cents q share VS.. 81, $780,
913 or IS cents in 1860 period,
American Rubber b Plastic
in year ended February "a
earned 1922, ,23O or $1.64 a share
VS.. $1,023.795 or $2.05 in 1860
Other earnings included:
Evening star., 1961-06-27
BUSINESS
BRIEFS
Machine TooI orders in MAY

Machine Tool orders in May
totaled $42.5 million compared
with $41.3 million in April and
$54.9 million in March. May
shipments totaled $42.S million
VS.. $40.1 in April.-Ntl. Machine
Tool Builders Assn.
Spencer KellOg & Co., Inc.
notified shareholders that a
special meeting will be held on
July 26 to consider combining
with Textron, Inc. Textron
shareholders will meet on July
25.
PhilcO Corp. received a sos
million Air Force contract for
furnishing and installing tele-
typewriter equipment on exist
ing communications.
CIT Financial Corp. and
Thorp Finance Corp. have
called off merger plans an
nounced last month.
Evening star., 1961-06-27

cows and bulls steady; other classes
scarce; mixed choice and prime LOO
1,4OO lbs. 22.75-24. 90; a small lot Of
&. 90 -2S. 50; sood COOL 800 800 lbs. @ 81 80. So
200: utility and 81 standard 1900;
81 .O0-22 90; with many mixed gooc
and choice 21.75-22. .25; utility and
standard 16.5020.00; cutter, utility
and commercial cows l5.0O-17.75: can.
ners 14.00-16.50; utility and CONNER.
choice vealers 90. .0O-2 rs. 90; culis dowr
to 1000: q load of good 496 ID. stock
steer calves 24.75; q load OF good 91s
ID. feeding steers 21.50; choice sSt
ID. 23.10,
Evening star., 1961-06-27
TREASURY BONDS

NEW YORK (AP) Noon over the coun.
ter US. Government Treasury bonds, bid.
asked, net change and yield for Tuesday.
Evening star., 1961-06-27
Shopping Habits Differ

The shopping habits of older
citizens differ too. AS an illus
tration, a study by Robert E.
Dodge Of the University of Ore
gon indicates older people pre-
fer to shop in central shopping
Evening star., 1961-06-27
More Shoes Shipped

ROME.-Italian shoes are
making a big imprint through
out the world. Last year nearly
28, 100000 pairs Of shoes were
exported compared with 49,
100000 in 1859 and only 300,-
900 in 1851.
Evening star., 1961-06-27

Oscar !. Dodek, executive vice
president of D. J. Kaufman,
Inc. John T. Barnett. general
manager for area stores Of
Sears, Roebuck & Co., became
vice president.
Mr.. Dodek, the outgoing pres
ident, reported the bureau han
died 5,235 complaints and 40, 1853
inquiries in the last year, q
total Of As, ,998 service cases.
Reach 4-Year Low
While the overall total has
remained about unchanged in
recent years, the latest COM
plant list reached q new four
year low. Mr.. Dodek pointed
out. He said this reflected
efforts of the bureau in de-
terring dishonest advertising
and merchandising.
New District regulations re-
uuested. by the bureau have
stopped false going g-out-of-
business" sales, which cost bust
men and consumers heavily. he
said.
Mr.. Dodek also praised the
merchandise advisory commit
tee headed by Mrs. Katherine
Parker of Frank r. Jelleff. Inc,
for its drive against false ad-
vertising.
He pointed to formation Of a
financial advisory committee
to investigate unethical activ-
tiles of some securities firms.
The bureau is supporting leg
islation to amend the Districts
gift enterprise law on condi-
ton that it includes a ban on
trading stamps.
Senate Probe Due
A Senate subcommittee
which will start an mveStlga-
ton of packaging and labelling
practices tomorrow has been
armed with many consumer
complaints from across the
Nation against false and mis-
leading practices, the bureau
members were told at today'S
meeting.
Senator Hart, Democrat Of
Michigan, who heads the Sen
ate Antitrust and Monopoly
subcommittee, said the COM
plants viii be explored at the
three-day hearing.
The speaker praised the Ma
tion's Better Business Bureaus
for publieizing bad business
practices and warning con-
sumers.
There Is a new awareness
on the part of consumers
they want good value for their
money. honesty. forthrightness
Evening star., 1961-06-27
CHICAGO
LIVESTOCK

CHICAGO. June ~ (AP) (UsDA) =
steady to rs higher; soWs fully steady
to strong. good shipping demand;
complete clearance; az head 1-2 223
ID. butchers 1880: several shipments
mixed 1-3 l9O:240 lbs. 17.75-lS.25:
SzS SzS oS o2SoiS5O L! lSs 57S6-J775; sS "a 3
260-300 lbs. 16.25:17 90; mixed Ia
soo.69O d9 saS lbs 50 sOws 14:90O;15so; :0 2-a and
Cattle $500; calves 100: slaughter
steers 1880 lbs. down steady to 26
higher, prime steers all weights and
steers all grades over 1880 lbs. steady
TO so lower; heifers steady to strong;
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-10-15

other charge Of carrying and
using firearms was dropped.
The small boat was found
submerged off Milos, and the
yacht was sunk off Seriphos
Island. A diver found a holster
and cartridges but no gun on
the yacht.
Ranney said he left the two
seamen with the small boat at
MiloS, and that the yacht went
down in a storm after he had
picked UP the supposed watches
at Seriphos and found the
package contained heroin. He
said he was frightened and
tried to get back to Piraeus.
Ranney's mother, Mrs. Esther
Lowen, said at Chanute that
she would not comment on the
case. Her son had not lived
there since his sophomore year
in high school in 1851. His
father died in 1913.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-10-15
Bonn Rejects
Zone Concession

L1MBURG. Germany, Oct. IA
D.-Foregn Minister Heinrich
Won Brentano said today West
Germany Is not prepared to
agree to a nuclear free zone in
central Europe in return for
continued free western access
to Berlin.
He also said that any pro-
posal for military disengage-
ment was unacceptable to Bonn
as a western concession for a
Berlin settlement. Premier
Khrushchev has advanced both
proposals.
Finally, Mr.. Won Brentano
dened as completely inaccu-
rate" newspaper reports that
West Germany was prepared to
talk with Communist East Ger
many.
He told q meeting Of his
Christian Democratic Party
that Bonn wanted to have con-
facts with "the people behind
the iron curtain but not with
their jailers."
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-10-15
u. N.

Continued From First Page
in the responsibilities of any
undersecretary, including my
self. In the absence of a chief
we have intensified consulta-
ton among ourselves on all
matters of general interest.
II applaud the manner in
which the undersecretaries
and the staff generally have
carried on in solemn tribute to
Dag Hammarskjold and in
conformity with their duties
as international civil servants"
Mr.. Cordier. now undersec-
rotary for General Assembly
and related affairs. was for
merly Mr.. Hammarskjold's ex-
ecutive assistant.
At his news conference, Mr..
Zorin said he was willing for
the acting secretary general to
have three, four. six or seven
principal advisers-at a J. Xxi
mum, one each from the Soviet
Union. the United States, At
RIGA, Latin America, Western
Europe, Eastern Europe and
Asia.
He said he would not agree
to any number that would in
clude Western Europe and ex-
clude Eastern Europe. It was
obvious he did not name the
number five simply because
that formula would have that
effect.
But the statement from the
United States spokesman gave
the impression that five was
the only number the United
States would accept. An in
formed source explained that
these five would be from the
Soviet Union. the United States,
Africa, Latin America, and
Western Europe.
This is on the assumption
that the interim secretary-gen-
eral himself would be an Asian
u Thant Of Burma, who is
acceptable to both Americans
and the Russians.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-10-15
RedsForce
More 10 Leave
Berlin Border

BERLIN, Oct. IA (AP).-The
Communists today resumed the
forcible eviction of East Ber-
liners linving close to the con-
crete curtain.
Moving men accompanied by
armed vopos Peoples Police
appeared at BernauerstraSse
and other border streets and dis
placed families from numerous
apartments facing West Berlin.
It was a continuation of the
Red German regimes relent-
less program for sealing off
West Berlin and barring the
way to East German refugees.
Hundreds of small houses and
garden plots have been wrecked
on the outer perimeter of Ber-
lin to create an escape-proof
death strip"
In the city center, there have
been no demolitions. But hun
dreds of families have been
moved from apartment blocks
on the border, and windows fac
ing west have been bricked up.
West Berlin police say until
now only trusted Communist
families are allowed to stay in
apartments where they could
see the glossy, neon-lit tempta-
tons of West Berlin from their
windows.
Nevertheless escapes from
these apartments are reported
almost daily, despite the iden-
tity checks by police of every
person entering the houses from
the East Berlin side.
The new Excavations today
indicated that not even the
most reliable Communist family
would be trusted.
Families were removed along
Bernauerstrasse, Wolliner-
strasse, OBSERVATION-DISCLOSURES
all near the French sector.
A Communist newspaper said
they were moved to save them
from "provocation by revenge
seeking trouble makers"
But West German police in
Brunswick said the Communists
temporarily suspended evictions
along the border with West
Germany, presumably to free
workers for the tagging potato
harvest.
East German newspapers car
ried reports of Chronic short
falls" in bringing in the potato
and sugar beet harvest in many
parts Of East Germany.
Nevertheless. a well-informed
allied source in Berlin said re-
ports indicated the mass evac-
uation of the entire 100-mile-
long West Berlin border was
planned for completion before
the winter.
The Reds have at least Is, 900
Vopos on guard duty around
the Berlin perimeter to prevent
escapes.
One guard detachment fired
wildly into the American sector
for more than an hour early
Friday after nine refugees
rammed a truck through the
barbed-wire fence and escaped.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-10-15
Upton Sinclair
Murries at SO

CLAREMONT, Calf, Oct. ID
(AP)-Novelist Upton Sinclair
and Marry Elizabeth Willis, a
one-time school teacher. were
married today in a quiet cere-
money at st. Ambrose Episcopal
Church.
The Pulitzer prize-winning
writer is 80. the bride 10.
A score Of friends and rela-
tives attended the brief service
performed by the rector, the
Rev. Oswald w. jefferson.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-10-15
Greeks DoomAmericon
To Die in Ship Mystery

PIRAEUS, Greece, Oct. Il
(AP). A Greek court today
sentenced a young Kansan to
death before a firing squad as
the result of a mysterious Ae-
gean voyage from which two
Greek seamen never returned.
The charge was willful MUIR
der. The three judges fixed the
penalty despite a plea for Glenn
ency by the jury of seven men
and three women that found
the American guilty.
Roger Ranney, 26, of Cha
mute, Kan, who said he came
here last year as a tourist
photographer, turned pale,
eripped the rail of the prison.
er's dock and shook his head.
If there is no appeal. or an
appeal is rejected, the sentence
probably will be carried out in
about seven months at the
small prison island of Aegina,
Is miles off Piraeus.
Presiding Judge John Psilo-
poulos actually sentenced Ran
ney to die twice, once for the
murder of George Manteleros
and again for the murder of
Djmitrios Efstathiou.
The two seamen have been
missing since last November 81
when Ranney hired them to sail
with him on the rented 39-foot
yacht Delos from Piraeus. Their
bodies never were found.
Ranney testified he agreed to
Manteleros' plans for a watch
smuggling deal and was tricked
into narcotics smuggling. But
he declared he had left the two
seamen safe and well on the
Aegean Island of Milos.
He was found guilty also of
two lesser charges, scuttling
the yacht Delos and the Fal-
comet, a launch the Delos was
towing.
But he was found not guilty
of forging ships papers. An
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-10-15

spokesman described reports
that the London meeting had
been definitely set as pre-
mature"
The West German govern
ment evidently did not share
this view. Its spokesman said
the proposal for the London
meeting had been accepted by
all four governments.
British sources said the
French seemed unsatisfied that
the ambassadors discussion in
Washington had reached a
point where the matter could
satisfactorily be turned over to
a higher level meeting.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-10-15
FL u

Continued From First Page
flu in this country at present.
DR.. Daniel L. Finucane, Dis
trict Health Director, said yes
terday that there are un-
doubtedly many persons in
medical risk categories who
should have the shots but who
have not had them.
Complications Feared
Doctors point out that most
types of flu do not kill people.
but that the danger lies in the
complications which occur
when a person contracts flu
and becomes rundown. These
may include bacterial pneu-
monia and others.
Two weeks ago, the American
Academy of Pediatrics. meeting
in Chicago, went on record as
being against mass immuniza-
ton against flu because there
is no indication that an cpl
demic is likely in this country.
1t did, however, advise immun-
ization Of children who might
be medical risks such as those
with rheumatic fever, tubercu-
losis and others.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-10-15
D. c. Area Reserves,
Guard Report for Duty

Camp Sims at Fifteenth place
and Alabama avenue Sc. when
they depart for service at Fort
George G. Meade, Md.
Similar Group
The 1l4th Engineers are
commanded by Capt. Arthur S.
WEIGH of 4757 Macarthur bou-
levard NV, treasurer Of the
Association Of the United States
Army. This unit is similar to
the 107th except that it has no
bridge. 1t will go by train to
begin service at Fort Benning,
Ga.
A ceremony honoring the
two National Guard units will
be held at 10 am. tomorrow
at the District Armory park
ing lot. The troops will be
given o District of Columbia
flag. bands will play and the
guard commander, Mai. Gen.
William H. Abendroth, will
speak.
The 368th Engineer Detach-
ment is a geodetic survey unit
commanded by 1t. Col. R. B.
Finley Of 5311 T street Sc, an
employe of the Army Map
Service. This detachment re-
ports at the Keller Army Re-
serve Center, $500 Reed street
NE, and is scheduled for ac-
tive service at Fort Belvoir, Va.
The 800th M. P. Company is
commanded by Capt. L. M.
Walton Of 1881 Grub road,
Silver Spring, Md. The unit
scheduled for service at Fort
Chaffee. Ark, reports at the
Maus-W arfield Reserve Cen
ter. 1850 Baltimore road, Rock
vile, Md.
Hospital unit
Also reporting at the Rock
vile center is the 354th Gen.
eral Hospital, commanded by
Col. r. M. Van Matre, a psy-
chiatrist, of 1896 Sheridan
street NV, This unit will be
sent to Fort Meade.
The 300th Civil Affairs
Group is commanded by Col.
J. r. Bracewell of 100 Marian
drive. Alexandria. Va, an en-
ploye in the Research and
Development Division of the
office of the Chief of the Army
Transportation Corps. The Of
fices and men report at the
training center in Louisiana
Hall at Fort Myer and are
scheduled for deployment to
Fort Gordon, Ga,
The 223d Military Intelli-
gence units also reports at the
Louisiana Hall training center.
Commanded by Mai. Heinz Just
of 1862 Brunswick avenue,
Kensington, Md, the organiza-
ton will travel cross-country to
Fort Lewis, Wash.
In addition to the Washing
ton area units, other organiza-
tons reporting today and their
destinations are:
The Baltimore medical de-
tachment to Fort Chaffee; the
two Frederick signal companies
to Fort Meade; the Richmond
artillery battalion to Fort Camp
bell, KY; the Charlottesville
and Galax medical attachments
to Fort Meade and the Freder-
icksburg engineer unit to Fort
Belvoir.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-10-15
POLICY

Continued From First Page
ions Communist Party con-
gress.
British sources said the meet
ing was tentatively decided
upon during discussions in
Washington this week between
the State Department and am
bassadors of the three other
Western powers.
French Seen Obstacle
Objections arose when the
ambassadors met again yester-
day, the sources said. Exact
nature Of the objections was
not clear, but officials privately
indicated that they came from
the French.
Throughout the Berlin crisis.
President de Gaulle has shown
q lack Of enthusiasm for rush.
ing into any negotiations with
the Russians.
His attitude has been that
the West should stand firm
against Soviet threats and wait
until the heat dies down before
considering any proposals.
The French Foreign Ministry
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-10-15
Nixon Sees
Kennedyon
Powder Kegs

LOS ANGELS. Oct. IA (AP)
Former Vice President Nixon
said today President Kennedy
now is riding high politically
but is sitting on twin powder
kegs-one international, the
other domestic.
Mr.. Nixon issued a statement
a spokesman said was designed
to answer many questions Mr..
Nixon has received on his views
about the political situation in
1854.
The Republican presidential
nominee of last year, recently
announced his candidacy for
the COP nomination for gov
ernor Of California next year.
At that time he said: II shall
not be a candidate for presi-
dent in 1864.
Kennedy Would Win
Today Mr.. Nixon said polls
indicate Mr.. Kennedy would
win by a decisive margin If the
election were held now, "but
anyone would be foolish to as
sumo that this win be the situa-
ton in three years"
Mr.. Nixon said all Americans
hope neither the international
nor the domestic powder kee
explodes.
He continued: But reals
tically. prospects for trouble
for Mr.. Kennedy cannot be un-
derestimated.
For example, If Mr.. Ken
needy makes another blunder
like Cuba. the Republican NOM
inee will be a shoo-in in
The great majority of econ
omists believe that the Ken
nedy administrations econom-
ic policies. based on deficit
spending. are unsound and if
continued will catch up with
him inevitably. The only ques-
ton is when.
Refers to Spending
Some believe that by mas
sive government spending, Mr..
Kennedy will be able to see
that the economy reaches a
peak in November, 1864, but
an increasing number believe
that the inflationary bubble
will break late in 1868 or early
In 1864. This would mean dis
aster for the country and for
the Kennedy administration
politically"
Mr.. Nixon said Republicans
should do all they can to avoid
either eventuality.
"a Republican victory in con-
gressional and State elections
next year will assure the cleo
ton Of a Republican President
in 1854" he said. Il have
never known a time when the
morale Of the Republican work
erS was higher than it is today
in all parts of the country