davidaulloa/AmericanStories huggingface dataset:
St. Paul recorder., 1961-07-07
State Boptists
Meet Next Week
CONTINUED From Page ID

dropped from relief. They assisted
Rev. Milton Combs, who is pres
emily missionary in Burma, while
in Seminary. Supports the Baptist
Theological Seminary in Nashville,
Tenn.
Present state officers of the
convention are: DR.. Floyd Massey,
Jr., president; DR.. B. H. Hunter,
first Hce-president; Rev. Joseph
Jackson, second vice-president;
Rev. James Holloway, third, vice
president and finance chairman;
DR.. H w. Bolts, Sr., president
emeritus; Rev. Stanley r. King,
recording secretary; Rev. John
Young, corresponding secretary;
Sam Smith, treasurer and Willie
B. Hale, director Of Music.
St. Paul recorder., 1961-07-07

Rosa Grier; two sons, James and
Ernest Christopher; three grand
children; sister-in-law, Mrs. Essie
Arnold, all Of Minneapolis, and
other relatives.
Burial was in Crystal Lake
cemetery. Arrangements were in
charge of Woodard Funeral Home
St. Paul recorder., 1961-07-07
National Advertisers Take
New Look At Huge
Negro Buying Power
BY RAY SHAW
Staff Reporter Of The Wall Street Journal

New York-A market with annual purchasing power of
nearly $40 bion-amost equal that of all Canadais at
tracing more attention US business firms But they
finding market that its of ground rules and
that requires than the usual amount of advertising decac
and marketing knowhOw.
This special group the nations 19 million Negroes Never
St. Paul recorder., 1961-07-07

tennis tournaments and an At
lanta, Ga, sports banquet; at all
of them, of course, the brand name
Coca-Cola is prominently displayed.
Some manufacturers, including the
top two evaporated milk producers,
Pet Milk Co. and Carnation Co.,
advertise in Negro movie houses
with filmed commercials. Radio
Corp. of America publishes a news
letter - Baton" - that's sent to
Negro opinion leaders. The news
letter carries stories of new RCA
products and accounts of the COM
pany's use of Negro entertainers in
it's recording and broadcasting div
isions.
Reflecting the increased interest
in the Negro market, communica-
tions media designed to reach this
segment of the population have
shown a rapid growth. Twenty
years ago, there were three Negro
oriented radio stations in the US;
now 700 stations devote all or part
OF their sponsored programming
to Negroes. Ebony magazine, with
a formal similar to Life, in 1860
had ad revenues of $2,7OO,OOO, up
from $1,624,3 in 1855. Circula-
tion rose from 10000 to 625, 900 in
this period. Last year the maya
zine carried advertising of 81 of
the 100 largest national adveris-
ers, up from 80 of the nations top
spenders in 1855.
Although advertising is widely
used to reach Negro consumers
marketers insist that sales promo
ton campaigns are equally import
ant. Many of these are beamed at
Negro church, lodge and social
organizations.
The habit of belonging to or.
ganizations is stronger among Ne.
groes than whites, so we try tc
use these as a means of reaching
the Negro market" says Eyre
Saitch, a Negro who directs com.
munity relations for F. & NJ. Schae.
fer Brewing Co, New York. Schae-
fer maintains a film library to lend
films to Negro churches and civic
groups. The company also contri.
butes financially to the Urbar
League, an interracial group or.
ganized to improve race relations
, and makes certain at least one
Schaefer official attends important
: functions Of the league.
Sponsoring a CotiIlion
Coca-Cola and Daggett & Rams.
dell, New York perfumers, spon.
sored the National Council Of Ne.
gro Women's international debu,
tante cotillion in New York last
winter. Hamilton Watch Co. coop.
crates with the National Bar As.
ISOLATION, a Negro lawyers organ
ization, in selecting a Negro Bar,
rister Of the Year" Last year
Hamilton compiled a guide to con.
ventions of Negro organization.
St. Paul recorder., 1961-07-07


before have they been courted SO
assiduously by people with some
thing to sell. The reaction of Ne
gro leaders, at least in some cities,
has been to try to set up fairly
rigid standards of corporate con-
duct for firms that wish to do bus
mess with Negroes.
IF an employer has an unfair
employment policy, and it's known
to Negroes, he can advertise, he
can promote, he can do anything
he wants to, and he won't sell
merchandise" comments Clarence
l. Holte, director of the ethniC
markets division of Batten, Bar
ton, Durstine & Osborne, one OF
the nations largest advertising
agencies.
The Philadelphia Story
The growing practice by Ne
groes of making their consumer
expenditures work for them tc
achieve social change is under,
scored by a series Of scanily,
pubicized happenings in Philadel,
phia during the past year. There
400 ministers have organized a
system of sporadic trade boycotts
which they can turn on and of
with blitzkrieg speed, against Phil
adelphia-based companies which
they believe are discriminating
against Negroes in employment.
Boycotts, of course, are nothing
new for Negroes in their quest fol-
social and economic status equal
to that of whites. But the success
of Philadelphia's "Selective Pat
ronage Program" as the ministers
call it, indicates that this form OF
intermittent shopping pressure
soon may spread to other major
cities where Negroes make up a
stable part of the population. In
Philadelphia, the ministers say, the
boycotts have caused a dozen big
companies including Sun Oil
Co, Gulf Oil Co, Tasty Baking
Co. and Pepsi-Cola Co.-to hire
more Negroes. The ministers claim
that as a result of the boycotts
Philadelphia area companies have
added 900 Negroes to their pay
rolls in the past year-most OF
them in white-collar jobs.
The boycotts have come as a
jarring surprise to some companies
that believed they were friends OF
the Negro" or that they were "en-
hghtened" in their employment
practices. Sun Oil Co. and its sub
salaries, for example, are among
the largest employers of Negroes
in the Philadelphia area, having
nearly 1000 on their payroll. The
company says it has employed Ne
groes for so years and reports 1t
puts some of them in white-collar
and supervisory capacities; this
year Suns college recruitment
program included three Negro col
leges.
Nevertheless, early this year a
committee Of Negro ministers sur
veyed Suns employment practices
and said it found them wanting.
The ministers suggestions" were
specific: At least IS Of the CON-
panys more than 1000 Philadel-
phia office workers should be Ne
groes (it had only six at the time
according to the ministers); there
should be at least three Negro
St. Paul recorder., 1961-07-07
Urban League
Labor ReIofions
Secrefurv Dies

New York, June 20. - J. Carl
ton Yelden, Labor Relations Sec
retary of the National Urban
League for the past five years, died
St. Paul recorder., 1961-07-07

For he is our peace, who
has made us both one, and
has broken down the dividing
wall of hostility.
-(Ephesians 2:lD
Here is a suggestion of a
new dignity which comes to a
man who has found himself
drawn into this fellowship of
Christ. II is a newness that
comes from a sense of one
ness with others in Christ.
St. Paul recorder., 1961-07-07

ana distributed copies OF II 10 Ne
gro leaders.
Advertising and promotion eff
forts beamed to the Negro often
stronger-than-usual brand loyalit-
les. Says John White, manager of
Detroits Gotham Hotel, whose
clientele is mostly Negro: When
Four Roses was the only liquor
advertised in the Negro paper here,
it was the only brand I could sell.
One day got so cases of another
brand by mistake, and almost
had to give it away"
An Irritating Commercial
If many Negroes show greater
brandname loyalty than whites,
they also tend to display a high
degree of sensitivity to slurs
against their race, some of which
apparently are made unintention-
ally by advertisers. One manufac-
turer of mems toiletries which
sponsored a TV sports show that
attracts a high percentage of Ne
gro viewers recently advertised an
after-shave tale that was guar
anteed not to show on the user S
face. Maybe the powder won't
show on a white persons face, but
it'll certainly show on a Negroes,
complains a Negro advertising
man. The company has at least
a half dozen other products it
could have advertised that Ne
groes can use"
Changing a Beers Image"
Not long ago, Jacob Rupert, a
New York brewery, switched en-
phasis on the name of its beer
from Knickerbocker to Rupert in
the East. One reason, says a brew
cry executive, was that I'VE were
concerned that the name Knicker-
booker, when slurred, would sound
too much like 'Niggerbocker'."
One area where Negroes pay
scant attention to advertising is
travel. "An over Harlem on Sun
day mornings you see Negroes
dropping travel sections of news
papers into trash cans" says a Ne
gro marketer. Negroes know darn
well they'd better not patronfze
most of the advertisers in the trav-
ell section"
Aware or this situation, Amer
lean Oil Co. has won widespread
approval in Negro communities by
distributing a travel guide for Ne
groes listing service stations, res
taurants, motels and parks at
which they are welcome.
Airline Reluctance
Greyhound Bus Lines and a few
railroads advertise in Negro news
papers, but airlines have been re-
luctant to attempt to tap the Ne
gro market. I'VE don't believe that
Negroes have the individual pur-
chasing power or mobility to make
them good airline customers" says
one airline executive. Anyway,
we're afraid we'd lose an equal
number of white customers if we
became very popular with Ne
groes."
Some foreign carriers and resort
areas hold a different view of the
Negro as a customer. The Bahama
Islands are trying to lure Negro
tourists through public relations
campaign conducted in the Negro
press. Varig Airlines, a Brazilian
line, has filmed scenic spots in
its country and shows the film to
Negro groups. British Overseas
Airways Corp. advertises flights
to the West Indies in the Negro
press. And before this country's
relations with Castro's Cuba turn
ed sour, the island government was
bidding for American Negro tour
lists on a vacation without hum
iliation" theme.
St. Paul recorder., 1961-07-07

To keep dust from sticking to a
dustpan. wax the pan with no-rub
liquid wax.
St. Paul recorder., 1961-07-07

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Evening star., 1961-09-29
Woman Slayer
Faces Sentencing

A Washington woman was
found guilty yesterday by a
District Court jury of man
slaughter in he fatal shoot
ing Of another woman in the
street last June after an argu-
ment.
The woman, Mrs. Elizabeth
Terry, 40. of 3700 block of D
street S. E., was tried on a Sec
ond-degree murder charge but
found guilty of the lesser
charge. Sentencing was de-
ferred pending a probation Of
flee report.
The victim was Mrs. Beatrice
j. Poston, 80, of 4 Adams
street NV, who was shot in
the head and stomach with a
.32-caliber pistol.
The maximum penalty for
manSlaughter is Is years in
prison and a $1,000 fine.
Evening star., 1961-09-29

Pert and pretty pboxes profes cIoches, shells and
toques ore included in this fine group. Choose from
Vevets, veIours, wool feIts and novelties in popular
shades of beige, black, brown, coffee, eoId moss
green, navy, purple, red, sapphire and turquoise.
Budget Millinery Washington, Bethesda and Corners
Washington Store Open Today Until 500 pm.
-. Bethesda and 7 Corners Until $50 pm.
Evening star., 1961-09-29
JuVeni|eCOurt
Shortcuts Fail
To Trim Load
By HARVEY CLEW
Star Staff Writer

Juvenile Courts case backlog
increased during the 1861 fiscal
year although new procedures
allowed faster disposition of
many cases, the courts annual
report shows.
AS the years start on June
80. 1860. 502 juvenile and 1,165
adult cases were pending, the
report showed. 1t said 646 juve-
nile cases and 1,408 adult cases
were pending at the years end
on June 80, 1861.
This was in spite of increases
in the number of Juvenile and
adult cases settled without an
appearance before Orm w.
Ketcham. the courts only
judge, the report showed.
New Juvenile Record
- The court has Jurisdiction
over juveniles under 18. Its
adult jurisdiction covers par
ents of children born out of
wedlock, violation of child
labor and school laws, and
adults who contribute to the
delinquency of minors.
The report said the court
received 1897 new juvenile
cases during the year. This
was two under the 1854 high
of 3,899. New adult cases during
the year amounted to 1,485, the
report said.
In the juvenile category, new
cases included $50 housebreak-
ings, $50 petty larcenies, 234
robberies, 232 traffic cases and
232 cases of unauthorized use
of autos.
There were 83 sex offenses.
including nine rapes; IL homi-
cides, 191 simple assaults and
l43 aggravated assaults.
More Personnel Urged
OF the adult cases, 868 in
volved children born out of
wedlock and SOS were non-sup-
port cases.
Noting that it takes about a
year for an adult case to reach
trial, eight months for a case
involving a non-detained juve-
nile and four to six weeks for
a child held in the Receiving
Home, the report said the court
needs more judges, probation
officers and social workers.
1t said increased waiting
periods are not only a de-
moralizing experience for the
children, but a costly procedure
for the taxpayer"
Congress adjourned this week
without acting on legislation
to break the courts logjam.
Montgomery County sentinel. [volume] (Rockville, Md.) 1855-1974, 1961-08-10
REAL Es1ArE-RENr
FOR IMMEDIATE RENTAL

Approx. 1900 50. #. entire floor
new air cond. building; util. &
janitor services provided. De-
sirable as sep. Offices or Suites
for prof. Studio or Business
usage. Mr.. town & county bldgs.,
storage space avail. in bsmt. S.
E. Bogley. Inc, Pc. 2-6151.
$3.50
Montgomery County sentinel. [volume] (Rockville, Md.) 1855-1974, 1961-08-10

AUGUST 13-Sunday; Rev. DR..
Gather Warfield, world renown-
ed Missionary, will teach the
Mems Bible Class of Rockville
Methodist Church, w. Montgom-
cry Ave. Visitors Welcomed
1910
Montgomery County sentinel. [volume] (Rockville, Md.) 1855-1974, 1961-08-10

2 BEDROOM HOUSE-Corner
lot, fenced yard, see at 1901
Lewis Drive, Rockville, Md.
Phone Pc. 2-6931 after 5 pm.
for appt. Remodeled, avail.
Aug. 18th. 3t-8.15
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-10-15
Here's a quiz, based on sur
PrisiIsg new research, that will
tell yOH how smart yOH are at
making decisions

WE LIVE in universe of chance, and
like it or not, we must take chances. Our
personal success may depend upon our
capacity to choose logically. Four recent
studies - one jointly sponsored by Harvard
University and the US. Navy, the others
by the University of Chicago, Massachu-
sets Institute of Technology and the
University of Pennsylvania - have aimed
at finding out how people behave when they
are faced with risk-taking decision.
Here, in laymen's language, are some
of the surprises about gambling habits that
these researchers have turned up:
Most people Oper-rGte long Shots In gen.
eral, they prefer remote chance of large
reward to high probability of small one.
. People hate sure loss. Even if they can
avert big loss later by taking small one
now, most people foolishly try to stave off
even the small loss by taking longer and
longer chances.
People gamble most inielhigent!y, strangely
enough, when they're new to the game.
Once they feel they've mastered the rou-
tine, they begin to take irrational chances.
Losers take bigger risks. If player is los
ing, the emotional desire to catch up often
leads to unwise decisions that put him
farther behind.
. Winners go conservative. There's nothing
like winning to make gambler turn care
full. He no longer needs desperately to
catch up, and he becomes concerned largely
about protecting his winnings. So-he
stops taking chances.
How WELL do you avoid these pit.
falls? Your ability to make the right deci-
sion at the right time will 60 long way
toward determining your personal success.
Answer the following questions. On
Page % you'll find out what your replies
show about you.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1961-10-15

L. You are playing peg-board game where the
goal is to your peg to the end before the other
player gets there. The situation looks like the dia.
gram at right: A coin is tossed on each play, but
before the toss you, your opponent, must decide:
You can (a) pick heads, meaning that you'll move
up space if you win, but stand pat if you lose;
(b) pick tails, meaning that you'll move up spaces
if you win, but back 8 if you lose.
<. You're going to need several new household
appliances totaling about $1,000 in year or SO.
You read that economic experts believe there may
be some imitation ahead, pushing prices up two or
three per cent. Doy you: (a) Wait until you need the
Evening star., 1961-05-04
School Official
Cites SHORTAGE
Of CIussrooms

There is a serious shortage
Of clasSrooms in the District, a
school official told the North
Michigan Park Civic Associa-
ton last night.
John M. RieckS, associate
superintendent in charge of
building and grounds for Dis
trict public schools, said the
new Backus Junior High School
being built at South Dakota
avenue and Hamilton street
NE. will be followed by still
another junior high school in
the area. This second school
will be located in the vicinity
Of Hamilton street and New
Hampshire avenue NE, he said.
Mr.. Riecks said he would hope
to have the school completed
in December Of 1864.
In his talk Mr.. Riecks
touched on the question Of hav-
ing community library facili-
ties a part Of new schools. He
said this plan has been tried
and then abandoned in all but
one case. Mr.. Riecks explained
that branch Libraries are used
most when located in a busi-
ness area. Schools are usually
located in residential areas and
including community library
facilities with them would cut
down on use made Of the
library, he said.
Later In the meeting the
group voted to join the Urban
League.
The meeting was conducted
by Ira Johnson, president in
the Michigan Park Christian
Church, Taylor street and
South Dakota avenue NE.
Evening star., 1961-05-04

Jackie Cooper and Robert
Stack. Outstanding perform
ance by an actress in a series;
Donna Reed, Barbara STAN
wyck and Loretta Young.
Through tension like this we
can all sleep.
The best drama. and best
actor in leading role categories
accurately echo the emptiness
of the season and. as usual,
overlook some really fine con-
tributions. The best perform
ance I've seen anywhere was
Jason Robards, jr., for "The
Iceman Cometh," and I'm sure
that at least q half dozen other
Plays Of the Week perform
ances were superior to those
nominated. But even in the
network field the delectable
contribution Of Dame Edith
Evans to Hallmark's Time Re-
membered" was ignored. The
brilliant Sacco-VanZetti two
part drama (NBC) last year
was recognized for writing
(Reginald Rose), direction
(Sidney Lumet) and named for
the seasons top drama. But
the actors were ignored.
One reason for the latter
may have been that the Emmy
reminder list Of outstanding
performances listed star Martin
Balsam as Nicholas Balsam.
Another oddly: Perry Como,
in his best year. didn't make
the variety category. Ahead Of
him: Astaire, Kaye, Belafonte.
the Garry Moore and Jack
Paar series.
Speaking Of that all-impor-
tant Reminder list. incidentally,
I asked Robert Herridge how 1t
was that none Of his programs
were included. The inquiry
from the Acadmey asking for
n o m minations came to the
office when ! was away" he
shrugged.
Never saw q fellow less per-
turbed.
Welcome, Ladies: The tenth
anniversary convention Of the
American Women In Radio and
TeleviSion opens with q ban
quet at the Mayflower Hotel
tonight. President Esther CThe
DucheSs") Tufty will call the
convention to order and Gov.
Evening star., 1961-05-04

take, are q 1alf re1lecLlOn .OI q
dismal season in all except
the news and public affairs
field.
Here the choice Is also con-
fused, but happily difficult.
For example:
The nominees for outstand-
ing program achievement in
public affairs and education
are:
0 CHS Reports.
. Project 20.
. The goth Century Series.
. The U-2 Affair (NBc White
Paper).
. Winston Churchill CThe
Valiant Years..
The winner. in this field will
prove absolutely nothing.
At least three categories are
represented here, not one, and
Project 20. really belongs in q
class by itself. AL five deserve
the induStry'S accoladeS and
reflect more credit on the
medium than % per cent Of
the shows and performers that
will walk off with EmmieS.
Otherwise, the Emmy show
MAY 10. NBC-4), will seem
like a tape playback Of previ-
Gus seasons, especially where
the various Hollywood series
are involved. To illustrate:
Nominees for outstanding per-
formance by an actor in q
series are Raymond Burr,
Evening star., 1961-05-04

Leroy Collins, president of the
National Association Of Broad
casters, will speak. (Mr. Collins
1t should be noted, is readyine
his own organization for per-
hapS its most crucial conven-
ton yet. The NAB. meeting
opens with a visit from Pres
Kennedy next Monday.
McCall's Gold Mike" awards
to women in radio and TV will
be awarded here Saturday in
conjunction with the AWRT
convention. The top award win
ner should come as no surprise
its MICS first-rate reporter
from the U.N., Pauline Fred
erick. (And no relation to the
movie actrees Of yesteryear, q
thought that never fails to
cross someone's mindO
Evening star., 1961-05-04
FIN Stations

WoL.FM-sA1 Me.A-S:3e an. to mIdnlght
WFAkFM-10o.3 Me- an. to midnight
-FM-1o1.1 Me.-74-hsuT operation.
WcMS-FM-1o3.S Me.-S en-. to midnight:
Saturday I an. to I Pm; Sunday . an
to midnight
WeTS SFM-si.S Me.--S to 10 pm. Sunday
through ThurSssy.
WxRA-FM-105.s Me.-12 HsSA to Il pm.
WMAL -FM-1o1.3 Me.-s an. to i;4S an.
WPec-FM-s5.S Me.-1o an. to 4 pm. Msn
day through Saturday.
WIMD.FM-sl.1 Me.-S an. 10 Il Pm.
WeAY.FM-ss.S Me.--S an 10 midnight.
WAVA.FM-10S.1 Me.-5:3o an. to 10 pm.
WeTB.FM-so.1 Me.-s 10 111S p.m., Sus
day. 5 10 I1:1S Pm. MOHday'IhuTSdsy
. to Sis D.m. Fridsyi . 70 AIS pm,
Saturday.
Evening star., 1961-05-04
Other AM Stotions

WINx-1s0O Ee.-7l-hOuF spsrstlSn.
WPIk-13o ke.-Daylight shIy.
WQMR-10s0 ke.-DsNisht only.
WUsT-112o ke.-DsyIIght snIy.
WFAX-1720 ke.-Dsyllght snly.
WWDc-A1760 Re.-2l-heuT operation.
WEEL-13to Ke.-2a-hSur spsrstlsn eEesVt
Mssdsy midnIght to 9 an. tuesday.
W00k-134o Ke.-24-hOuF Spsrstion Monday
Saturday; Sunday an. to midnight.
WEAM-13sO Ke.-7A.hSuF operation except
Sunday midnight to 5 an. Moaday.
WD0N-iSA0 ke.-Dayllght only.
WPec-1sSo Ke.-Daylight Oay.
WAvA-1se Ke.-5:30 an. 10 S:ts IN.
WRc-FM-s3.S Me.-s;3o en-. 10 an.
Evening star., 1961-05-04
ON THE AIR f}, Gfs>}
That Same Old
Emmy Dilemma
BY BERNIE HARRISON
Star TV Critic

Voting Blues The annual series which the ques
tions Who Picked Him?, That's Category, Is almost
upon and the TV Academy members marking
ballots from the most added list Of nominees SINCE we
years Emmy affair
respect the nominees. which announced the
the Pulitzer Prizes which wasn't the only