davidaulloa/AmericanStories huggingface dataset:
Holmes County herald., 1960-02-04

W. Byrd were her daughter
and family, Mr.. and Mrs. NAL
colin Bishop and daughters
Janet and Nancy of Drew.
Sunday guest of Mrs. L. p.
Johnson was her brother. Mrs.
James Cunningham of Tchula.
PFC Bootsy Hooker USING
arrived Tuesday from Ports
mouth, Va, for a ten day
Through with his parents Mr..
and Mrs. E. w. Hooker.
Mrs. ]. M McRae and Mrs.
+. w. Rainwater drove to
Meridian Monday to meet Miss
i. 2 on her return
from Randolph Macon College.
Lynchburg, Va.
Mr.. w. A. Byrd of Oxford
was a Sunday guest of his
mother, Mrs. j. W. Byrd.
Mrs. j. H. Bean and Miss
Beth Beall visited in Jackson
Monday.
Mr.. and Mrs. E A. Hanna
OF Marion, Ala, and E. w.
Hanna of Mobile, Ala were Sat
urday guests of Mrs. Ruth
Roach.
Visiting the Rev. and Mrs.
Frederick Fowler III the past
week was his brother, Paul
Fowler from Weaton College,
Weaton, III.
Mr.. and Mrs. D T. Ruff,
Mrs. E. M. Alexander and
Mrs. John Kimbrough attended
a session of the legislature the
past week.
Mrs. Pat Barrett and Mrs.
j. M. McRae were Jackson
visitors Thursday.
HousegueSts of Mrs. M. H.
Cade are her sister and brother
in-law, Mr.. and Mrs. C. A.
Watts of Prarieville, La.
Among those out of town at
tending the funeral of Mrs.
Daisy Jacobson Wednesday
were Mr.. and Mrs. Morris Lee
wis, Mr.. and Mrs. Ceylian Le-
wis, Mr.. and Mrs. Henry Par
is, Mr.. and Mrs. Dudley Bur-
well, Mr.. and Mrs. Morris Lee
wis III, Mr.. and Mrs. Robert
Berman, all of Indianola; Mrs.
Jack Dante, Charles Dante,
Mrs. Bernard Tenninbaum of
Dumas, Ark, and Mr.. Herman
Paris of Atlanta.
Mr.. and Mrs. E. w. Hooker
spent the weekend in New Or
leans.
Mrs. P. D. Bragg and Mrs.
R. S. Henley were among
jackson visitors Thursday.
Edward Ellington, student at
Miss. State University, spent
the weekend with his parents,
MIR and Mrs. Irby Ellington.
Mr.. Sturgeon Mcknight of
Jackson visited his sister and
family. Mr.. and Mrs. w. A.
Ramsey Wednesday.
Mrs. Effie Swittenberg and
Mrs. T. B. Lobby were week
end guests of Mrs. Switten-
berg's son and daughter in law,
Mr.. and Mrs. Robert SWitten-
Holmes County herald., 1960-02-04
BIBLE u GROUP
MEETS ON

The Bible Study Group met
Thursday morning at 10 o'clock
with Mrs. John Kimbrough Jr.
Mrs. Jere Turk taught the
international Sunday School
lesson for the coming Sunday
service.
The next meeting will be in
the home of Mrs. Vernon King
on Clifton Street.
Holmes County herald., 1960-02-04
STYLE SHOW AT
COUNTRY CLUB

Mrs. Jere Turk, social chair
man of the Holmes County
Country Club, is planning a
luncheon and style show at the
Country Club for Tuesday, Mar
ch LIST. with styles by Phelps
Dress Shop. Other members
selected to work with Mrs.
Turk are Mrs. Jimmie East,
Mrs. Douglas Smith and Mrs.
Lynn Jordan. Tickets win go
on sale throughout the County
sometime this week. Watch
Holmes County herald., 1960-02-04
MRS. HOLLOMAN HOSTESS
WEDNESDAY BRIDGE CLUB

Mrs. M. E. Holloman en-
~tertained the members of her
bridge club Wednesday after
noon with Mrs. A. L.. Gibson
playing for absent member.
Mrs. H. P. Hammett won
high score, Mrs. Harden Erwin
received second high and bingo
and Mrs. Holloman won low
score.
A dessert course and coffee
were enjoyed after the contest
ended.
Holmes County herald., 1960-02-04
THURSDAY BRIDGE MET
WITH MRS. POVALL

Mrs. c. 0. Povall's home on
Boulevard was the meeting
place of the Thursday night
bridge club, with all members
present.
High score was won by Mrs.
George Povall, second high
Mrs. c. O. Povall and bingo by
Mrs. Tom Shepherd.
A delectable party plate and
Cokes were served by the hos
tess.
Holmes County herald., 1960-02-04
Home
Agent
BY Mary F. HarpOIe,

Pork-Oranges and Orange
P-roducts-Cranberry Products
Hroiler-Fryers- Peanuts and
Peanut Products, Sweatpotatoes
Carrots Grapefruit Lard
cabbage Eggs Raisins
Onions.
That sounds like a grocery
list, doesn't it? And these items
might be ones you viii want to
include on your shopping list
and menues during February.
They are the foods on the
Plentiful Food list for February.
Holmes County herald., 1960-02-04

berg in Jackson.
Friends regret that Mr.. and
Mrs. Earl Tate are leaving our
city to make their home in
Belzoni Mr.. Tate is Admin
istrative Supply Technician with
the National Guard.
Holmes County herald., 1960-02-04
1860 Food Shopping

1860 Food Shopping
Some of the things that may
influence our food shopping in
1860 include?
More items in a particular
store. The average supermar-
ket will carry at least 1000
items.
More foods in broil in the
bag pouches.
aluminium cans becoming
more important. Aluminium
foil boiling pouches for frozen
foods; you may find this pack
aging of frozen fruits, berries
and for baby foods.
More emphasis on transpar-
emit wrappings, especially for
breads and candies. Film pac-
kagings will be improved to
make them more resistant.
sturdy and durable.
Holmes County herald., 1960-02-04

this newspaper for further de.
tails.
Holmes County herald., 1960-02-04

What is the difference be-
tween a ham and a picnic
ham? A ham is the cut from
the upper part hind leg of a
pig or hog. The picnic is the
shank end of the shoulder.
Holmes County herald., 1960-02-04
Buying Onions

OuJn6 OAAAUAAS
Be sure the skin of the on
ions you buy is dry enough to
crackle, is firm and solid, bril-
ght and shiny. Store in a cool,
dry place. To prevent tears,
peel under running water.
Holmes County herald., 1960-02-04

To avoid soaring floors when
moving heavy furniture, slip an
old, heavy sock over each leg.
They slip right along
Evening star., 1960-12-09

MERCURY 'Ss Parkiane 2-door.
hardtop: power steering. brSEea
radio. heater, automatic; exceiieli&
condition: S1,005.
Evening star., 1960-12-09

LINCOLN '5s CAPRI 4-dr.: fully
saaiD''d; JACK sai9VS eElhtRp LII price
1925 Conn. Ave. NV. EN-. 2-essa
LINCOLN SO Premier 4-door haYd-
top sedan: distinctive white dnish
matching white leather trimmed
interior: Ford Motor Company's
ultimate In motoring pleasure and
comfort: Q host Of features far too
numerous to mention; one.owner
car: 800 actual miles: reflects
neW-ear condition: sure 10 please
the most discriminating buyer.
One OF the most exceptional values
ever offered at only S3.250.
Evening star., 1960-12-09
Olmstead (Olds)

EST olDs DEALER SINCE 1895
1000 Wilson Blvd. Arl. IA. T-s40O
LINCOLN so black 2-door haYdtop:
air Conditioned. 81 2Qk
Evening star., 1960-12-09
Au1oMoIILEs EoR SALE Av1oMosILEs EuR SALE

oiLDsM0BM3 I'D lyssS4 s5 Holiday hard
power EQUIP. air cond., Z. and b.,
Wv tires: must sell. sac; S40O.
Evening star., 1960-12-09

ScodEaTSsS'LET- coEaTs'oL s!tce t-coREvAIs- CORVETTE
arlington. Va. IA. T-sfsi
Evening star., 1960-12-09

SILVER SPRING. IN Nd, Ju. 6.s1ss
oLDs '5e "9s" Holiday hardtop;
br. and g. s. lots q extras: H 1EMs; low mi I;
excel; eond., almost new; S1.1e5.
Evening star., 1960-12-09

0LDsM0BILE 1860 company on
cial cars: several models; all have
air conditioning. DrastiealIy re-
duced prices. CCc guarantee.
Capitol Cadillac OldS Co.
1929 22nd st. NV. FE. $4,000
oLDSMoBILES, 1860; company Of
ncial cars: variety Of models and
equipment, Special discounts and
trades while they last.
OPEN EVENINGS UNTIL Q Pm.
Suburban Cadillac-Olds Co.
BRADLEY SHOPPING CENTER
BETHE6DA. MD. OIL. 6-75OO
OLDSM0BILE $50 Holiday sedan:
nyr,Is;,.r. nydrs.;; 7. and h., Wv. tires;
PAIIRdTAx dIdn MOTOR SALES. cR.
0LDsMOBIEs, 1851; Company Of
neial cars; several models to
choose from. variety Of equipment.
Special discount while they last.
OPEN EVENINGS UNTIL 8 Pm.
Suburban Cadillac Olds Co.
BRADLEY SHOPPING CENTER
BETHEeDA. MD. OIL. 6-77OO
OLDs. 81; SO engine; fair cond. :;
must sell, S76. JU. 0.9664 after
D: Sum-. all day.
Evening star., 1960-12-09

.r,,r, 5000 18th ST,
SILVER SPRING. MD. JU. 6-6ls6
0LDsMOBILE 1858 Dynamic "Ss''
Holiday sedan; power steering,
power brakes, radio, heater. Our
MANN NYnQ
Evening star., 1960-12-09

MERCEDES BENZ go "220S z.df. !:
mercedes blue; genuine leather
interior, Wv. tires. AM-M Ta-
.oio. arm rests: guar. 1906.
American Service Center
Evening star., 1960-12-09

OLDS '54 "SS"; :. and b., W.-V,
tires. good cond., AD. 2-5sOe.
oLDSM0BILE 1855 "s8"; $495 or
best o6er: good tires. Call after
z PM, HE. 4-2992.
Evening star., 1960-12-09
AUTOMOBILES FOR SALE

FORD 'Ss Country Sedan: T-sirc
new brakes: peri; mech; must seij
ct once: S595. OR. 4-57si,
Evening star., 1960-12-09

FORD SO Pairlane 800" Tudor
hafatop: radio, heater, eruiseo-
metic. Wv. tires. power steering,
atone SoS ,rd, red and white fintsh, ST.
Mest sCy. nEy. Silver Spring. Nd
Evening star., 1960-12-09

FORD 80 country sedan station
wagon; power brakes, steerinT:
automatic transmission. etc; real
Evening star., 1960-12-09
GUY STEUART

MERCEDEs.BENz 1860 "990-s":
sea Rreen, auto, clutch, AMIN
radio; 5000 mi; many extras.
Call EN-. 2-O346.
Evening star., 1960-03-24
CHICAGO
LIVESTOCK

CHICAGO, Mar. "a (APl-(UsDA).
$500; moderately active and
uneven. mostly steady to strong on
early Clearance; mixed grade 2-3 200
700 ID butchers l5.50-1575: little
under 22O lbs below 1855 except a
few IS around 220 lbs down to l5.4O;
mixed l-2 and 2ns and a few lots is
2OO-24O lbs 15.15-160O; few lots Is
and mixed 1-2 200-220 lbs most sorted
for grade 16.10-l6.25; so head sorted
Is 2lO lbs 1885; mixed grade 2-3
250-1S0 lbs 1525-l5.65: few lots IS
24O-250 lbs 15.75-l6.00; a short deck
3s 300 lbs 1900; 2-3 mixed grade
330-350 ID sows 10 5O-14.50
Cattle 900; calves 100; slaughter
steers and heifers steady; canneT and
cutter cows % to so lower; utility
and commercial steady; bulls weak to
1esdsrs 5G N steady sseIs "a ,o few choice o50
mixed good and choice 24.00-26 so:
utility and standard 20.O0-23. so: a
few cutter and utility dairy bred steers
26,25-37 90: good % .50-s5 so: utility
and standard 17.50-22 90; utility and
commercial cows l6.0O-19.00; Gamers
and cutters 13 50-17 90: utility and
commercial bulls 20.5O-22 so; a few
choice vealers 32.O0-34 90; standard
and good 23.00-30.00; a load Of good
Sss ID feeder steers "a so; load
mixed medium and good 1000 lbs
% rs: a half a load mixed steer and
heifer $50 ID stock calves medium and
good $3.50.
Evening star., 1960-03-24
Exchange Eases
Listing for Some
Investment Firms

NEW YORK. Mar. "a (AP)-
The New York Stock Exchange
has approved special original
listing requirements for invest
ment companies providing
funds for medium sized and
small businesses.
G. Keith Funston, exchange
president. said the action was
influenced by the necessity to
encourage the formation and
growth of the private capital
essential to finance the expan-
sion of our economy.
THE purposes of such invest
ment companies can be greatly
encouraged by providing 3
marketplace for their securi-
ties.
The Small Business Invest
ment Act Of 1858 encouraged
formation of investment COM
panies to provide venture
capital for medium sized and
small business.
Under the new policy the ex-
change will modify the normal
81 million net annual earnings
requirement Ito the extent ap-
propriate for companies of this
type"
However. net tangible assets
applicable to common stock
should be at least SIG million.
Normally the exchange requires
So million in net tangible assets.
Evening star., 1960-03-24
Sales Executives
Plan Conference

The Washington Sales Ex-
ecutives Club will hold its
annual one-day sales confer
ence at Hurst Hall, American
University. on Saturday, March
26, it was announced by VIII
liam G. Russell, club president.
Aaron Goldman, president of
@. B. Macke Corp, and Robert
H. Levi. president of the Hecht
Co., will speak at the end of
the afternoon session. Lunch
con speaker will be Lemuel r.
Boulware, vice president,
General Electric Co.
From the university faculty,
Dean Nathan A. Baily of the
School of Business Admins
tration. DR.. N. G. Photias, DR..
Arthur L. Rayhawk, DR.. Donald
w. Hill, DR.. Ellis Weitzman
and Harold B. Wess will par
ticipate.
Evening star., 1960-03-24
Dover Corp. Shows
Sharp 1859 Gains

The Dover Corp. which
directs five manufacturing
divisions and three subsidiaries
from headquarters here. today
reported net income Of $685.
82l or $3.50 a share in 1859.
compared with $1,924,21S or
$2.01 a share in 1858.
The net was 80 per cent
shove the previous year. Sales
totaled $36.7l9,o76. a Jump of
80 per cent from $27,71S,lS0 in
the preceding period.
President Fred D. Durham
pointed out that both earnings
and sales were up substantially
for the second year in a row.
He said 1859 gains were due
TO improved conditions in the
oil we'll equipment industry
served by the Norris Division
and to activity in construction
and home building industries
served by three other divisions
and two subsidiaries.
Evening star., 1960-03-24

lures bearing a 47s per cent
rate.
On February 25, just a month
ago, FNMA offered 500 mil
lion of 1-year debentures with
a 47s per cent coupon. These
sold at a discount price of
SO 30/32 to yield 4.94 per cent.
The Tuesday offering is ex-
pected to sell at par or maybe
a premium to yield 41s per
cent or less.
The last previous longer-term
issue, $100 million of l2-year
debentuTes, was sold last Janu-
ary 26, only two months ago,
with a 51s per cent coupon and
at a discount price of 995s to
yield SIT per cent. The long
term issue this coming Tues
day is expected to sell at par
or better to yield 4.625 per
cent or less.
Both of FNMA's new issues
will be dated April IL, with the
1-year maturity date set for
April 10 next year and the
10-year maturity set for April
40. 1870.
The debentures will be Of
fered through the agency's fis-
cal agent. John H. Claiborne,
jr., assisted by a Nationwide
selling group of recognized Sc
curity dealers. They will be
issued in denominations of
$1,000. $1,000, $4,000. $4,000
and 100000.
Net proceeds will be used to
redeem 500 million of deben-
lures that will mature April IL
and to repay borrowings from
the United States Treasury.
Maturing debentures may be
redeemed at any Federal Re-
serve Bank or branch.
Evening star., 1960-03-24

Washington reported that tele-
vision set sales in the territory
served by Potomac Electric
Power Co. totaled 15,515 units
in the two months, compared
with 1885 q year ago.
Room air conditioners num-
bered 1896 VS.. 1914 a year
earlier and food waste dispossrs
increased to 2,483 from 2,316,
Ironers numbered 20 VS.. 13.
Two-months totals for other
appliances and a year ago in
cluded: Radios, 1904 VS.. 49,
381; electric refrigerators and
refrigerator -freezers, SAT- VS.
1859; electric ranges 1918 vs.
1887; dishwashers, 1882 VS.
1878; electric dryers, 1878 VS.
1889; automatic clothes wash
ers, ATOP VS.. 6.185; conventional
washers, 1876 VS.. 1,024; water
heaters, 219 VS.. 298; dehumidi-
f1ers, 283 VS.. 1926: vacuum
cleaners, 2,089 VS.. 1898.
Evening star., 1960-03-24
Paper Producers
Mark Up Prices

NEW YORK, Mar. "a (AP)
Paper producers. caught in a
cost-price squeeze, are begin
ming to mark up prices on some
key items.
Rates for Kraft paper and
multiwall bags, two of the in
dustry's biggest sellers, have
been raised by st. Regis Pulp
& Paper Co. Other major max
ers are expected to fall in line.
Printing paper prices also are
rising. West Virginia Pulp g.
Paper Co. reported coated
printing paper charges are be-
ing raised by $40 a ton.
Smaller increases are being
posted for uncoated printing
grades.
Evening star., 1960-03-24

QUESTIONS, and expansion into
Prince William and Loudoun
Counties. has more than
doubled in the past year.
But growth Of the company
which has declared a divi-
dend every year for lot years
has not been without its prob
lens.
Rising Costs Big Problem
Mr.. Bittinger, like most busi-
nessmen. says the company's
major concern has been spiral
ing costs. The price of natural
gas. he said, has risen 10 per
cent in 10 years. Taxes. too,
have increased considerably.
In areas where the Gas Light
Co. has more direct control,
however, the firm has been able
to reduce costs.
1--WE reduced the cost of labor
per therm "a unit of heat, !"
he explained, "by accomplish
ing some economies. We put
together some of our best brains
in a value cost task force
to investigate costs. and de-
termined the relative value of
various things. Their work re-
suited in improved servicing
and some street work econo-
miles,"
The task force findings, he
said, had increased production
throughout the company by
improving dispatch procedures,
setting UP work projects and
training men.
One of the greatest disap-
pointments the company has
faced in recent years, accord
ing to Mr.. Bittinger, was its
failure to obtain storage rights
for natural gas in Prince
Georges County.
Evening star., 1960-03-24
Military Investment
Manual Distributed

The Armed Forces Depart
ment Of Harris, Upham g. Co.
at 1905 H street NV, is dis
tributing the third edition OF
its 24-page Military Investment
Manual.
This third edition reflects
the increasing number of in
vestors in the armed services,
said Gen. John E. Dahlquist,
USA, retired, who heads the
department.
Evening star., 1960-03-24
PEOPLE
BUSINESS

Sol Kann, president of S.
Kann Sons Co. of Washington,
has been named to the consti-
tuition and bylaws committee
Of the National Retail Mer-
chants Association.
Frank L. Mulvaney, director
Of interline reservations for the
Air Transport Association will
resign, effective April IS, to join
Remington Rand's Unfvac Divi-
sion as assistant to the man
ager Of Real Time Computing
Systems.
George s. Trimble, jr., has
been named corporate vice
president for advanced pro-
grams Of the Martin Co. in
Baltimore.
Capt. Robert M. Barnes, USN,
retired, has become Washington
representative for Engineering
Controls. Inc, of st. Louis.
Robert Taylor has been
named district sales manager
for Allegheny Airlines in this
area.
Dave Herman Associates has
been named to handle all ad-
vertising and public relations
for Schlitz beer wholesalers in
the Washington area.
Benjamin Schmid has been
appointed representative for
Julius Vile Sons & Co. in Mary
land and the District of Colum-
bia. He has been a sales execu-
tive in the liquor industry since
repeal of prohibition.
Eastern Petr0- Chem Sales
has opened Offices here and will
represent Aero Precision Elec-
tronics of Dayton, Ohio.
Evening star., 1960-03-24
Sherwood Webster
Joins Sude & Co.

Sherwood F. Webster has
Joined Sade g. Co., Washington
securities firm, as manager OF
the syndicate participation and
trading department, it was an
nounced by Leo Sade.
Mr.. Webster formerly was an
account executive with the K
street Office Of Merrill Lynch,
Pierce, Fenner & Smith. He is
a graduate Of American Uni
versity.
Evening star., 1960-03-24
Variety Records
Opens 3d|Store

Variety Records, Inc, fast
growing Washington record
chain, opened its third store
IN Wheaton Plaza today.
Vice President Joseph Gold
berg said the new Wheaton
store will keep a complete rec
ord inventory. In only 81
months, Mr.. Goldberg has
opened stores in both Bethesda
and Alexandria as well as
Wheaton.
Evening star., 1960-03-24
GE|CO 10 Pay
San1eDiVidend
On More Stock

Directors Of Government EN-
ployes Insurance Co. late yes
terday declared a so per cent
stock dividend and also de-
cided to maintain an annual
cash dividend rate of 81 a share
on the 2,041, 1893 shares that will
be outstanding after payment
o fthe stock dividend.
Directors acted after stock
holders at the annual meeting
earlier in the day cleared the
way for the melon by approx
ing an increase in authorized
capital stock to 2.5 million
shares from 1.6 million shares.
The so per cent stock dis
tribution, amounting to one
new share for each two held
of record April 8, will be paid
April 30. It will involve is
suance of 6S0,63l additional
shares and will in effect be a
3-for-2 split.
Taken From Surplus
The company's outstanding
stock will be increased from
l 1851 1852 to 2.O4l .S93 shares
The $2.722,524 representing the
par value of the dividend
shares will be transferred from
earned surplus to capital stock
account.
In a letter to stockholders,
President L. A. Davidson said
the remaining 458,107 shares
Of capital stock will be retained
as authorized and unissued
shares and will be available for
payment of future stock divid-
ends in accordance with the
company's established dividend
policy.
Mr.. Davidson said no frac-
tional shares will be issued, and
that dividend stock underlying
the total of all fractional shares
will be sold at the prevailing
market price and net proceeds
distributed ratably to the stock
holders entitled to, them.
Affiliate Votes Melon
Directors of Government
Employees Corp, auto flnan-
cling affiliate of GEICO, de-
clared a 5 per cent stock divi-
dend, payable May 16 to stock
holders Of record on April 8
at another meeting yesterday
Payment of this stock divi-
dend is intended to capitalize
the undistributed portion of
earnings for 1859, the an
nouncement said. Such earn
ings totaled $40S, 1897 or S2.45
a share on the shares outstand-
ing December 81.
Evening star., 1960-03-24
N. Y. PRODUCE

NLW YORK, Mar. "a (AP) CUsDA)
changed.
Cheese steady. Prices unchanged.
Wholesale egg stock spotty; New
York quotations follow dncludes Mid
westernl: Mixed colors Extras 1880
lbs). 80 IA Va extras medium, 40-41;
32. Whites: Extras (4S-50 lbs), 42h-
20; extras medium. 421a-43. Browns:
Extras (4S-50 lbs). 44-45.
Nearby: Whites: Top quality (4S-5O
lbs). 46-49: mediums. 43-45; smails,
lbs), 46-47Is; mediums, 1914; smaiis.
Evening star., 1960-03-24
Reports Encourage
Followers of Oils

Highly favorable 1859 annual
reports from Phillips Petroleum
and Shell Oil Co. were very en-
couraging to followers Of oil
shares today.
Phillips net Of $l04, 639, ,00O
was UP "a per cent from 1858
while gross Of $1,179,247, 900
was II per cent above 1858. Net
was equal to $3.05 a share VS..
$2.45.
Shell Oil net was $128,583,-
600, a gain of 14.6 per cent
while gross of $1,674,l32, 900
was up SO per cent. Net was
equal to $2.43 a share VS.. 1912
in 1858.
Evening star., 1960-03-24
- YOUR
MONEYS WORTH
Hep Consumers Buyino PLons
~ SYLVIA PORTER

What types Of major ap-
pliances is the fairly young
American family in the higher.
middle income brackets par
ticularly interested in buying?
Air conditioners: the buying
Interest in these is extraordi-
narily high clothes dryers
Dr.. color TV :. power motors
and power tools built-in
ovens Hi-F equipment
freezers.
How does this family feel
about buying the same make
of car it now owns, when and
as 1t buys a new one?
A big percentage - much
larger than in previous years
would not buy the same make
of car the family has today.
What is this family's atti-
tude toward the handsome
packaging of many products to-
day and advertising claims in
general?
Skepticism Crews
Skeptical-and it has a great
desire for more information
about packaging, more guidance
through the maze Of advertising
claims.
Does this family differ from
the average family in use of
consumer credit?
Definitely. It is still sticking
to the comparatively low-cost
30-day charge account and is
avoiding such more expensive
forms Of credit as the revolving
credit charge account.
Today. Consumer Union-the
nonproflt organization founded
a quarter-century ago to further
consumer education in the
market place-revealed the re-
suits of its annual survey of its
own 00,000-plus subscribers.
This year 10000 answered the
detailed QUESTIONABLE, making
this by far the largest sampline
Of consumer buying by any
organization. public or private.
This is not a random SAM
pling Of our population-which
is precisely the reason it is so
provocative a document. Rather.
Gu has come up with a compos-
lite Of a very special and
crucially significant group of
buyers. Half the respondents
have incomes of over $4,000.
Most hold professional or man
agerial positions and "A per
cent have had some college
training. Most are In the
family raising and durable
goods-buying ages of IS to As,
Nearly SO per cent own cars and
more than a third own two
cars-far above the national
average.
Discretionary Group
This, then. is the group with
tremendous discretionary buy
ing power. Here are the I-don't-
haye-to-buy-it-if families, the
baskbone of the market for
new products. less essential ap-