davidaulloa/AmericanStories huggingface dataset:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
Big Sales Job
Seen in Banks

Banks need to give more at
tention to telling their custom
ers about the services they
have to offer, declared Reed
Sass. president of the Finan-
cial Public Relations Associa-
ton, here last night.
BY taking a friendly interest
in customers, bank officers and
employees often have opportuni-
ties to tell Checking account
customers about the advantages
Of safe deposit boxes, travellers
checks or services of the trust
department. he said.
A consistent selling job spells
the difference between stand
ing still and growing in this
time of competition, he warned.
Mr.. Sass, who is vice presi-
dent of the Fort Worth Ma
tional Bank, OF Fort Worth,
Texas, addressed a dinner
meeting of the Safe Deposit
Section of the District Bankers
Association at the Mayflower
Hotel.
Nearly so members of the
Baltimore Safe Deposit Section
and members of the Financial
Public Relations Council of
Washington were guests.
Ralph H. Mittendorf, vice
president of American Security
& Trust Co. and chairman of
the District Safe Deposit Sec
ton, introduced the speaker
and guests.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
Cooperation Urged
For Federal Census

Advertising and public rela-
tons officers were urged yester-
day to give full support to the
largest market survey ever I'M
dertaken. the 1860 Federal
Census. which starts April /.
A. w. Won Strive, public in
formation officer for the Cen
sus Bureau, told New York
Chapter of the American Pub
lie Relations Association, the
census will provide important
new statistics for business. la
Dor groups and the Govern
ment.
Around 100. 900 enumerators
will visit 60 million homes in
s9~ly April to list an estimated
$50 million persons. he pointed
out. He urged that public re-
lationS and advertising groups
promote public cooperation
with the census taker.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
PEOPLE
IN
BUSINESS

Murray Fisher has been
named general sales manager
Of Slattery's Radio and Tele-
vision stores. He formerly held
a similar position with another
large area appliance chain.
william M. Sutton has be-
come retail manager for the
Baltimore Division of Shell Oil
Co. The division serves Wash
ington and nearby States.
Kenneth Hine reported his
Communication Workshop has
moved to larger quarters at 1923
Connecticut avenue, NV. from
1885 Jefferson place, NV.
National Terrazzo and Mossic
Association moved to 200 K
street. NV. from TIL four
tenth street, NV.
Electronic Teaching Labora-
tories, Inc, has named S. Gun
mar Myrbeck & Co., ad agency
of Washington and Quincy.
Mass, to handle its advertising.
v. E. Fehr and Edwin E. Edel
have been named advertising
and public relations account
executives with APR Consult
ants. Inc.
william A. BorOwski has been
elected vice president of Muir
ray & Hester, Inc. He Joined
the firm in l941.
0. Edward johnson has been
named salesman of the year
at Darby Printing Co. A COM
mittee of three fellow employees
selected him. He has been with
the firm nearly 20 years.
william G. Gavin has become
district sales and service man.
ager for data processing divi-
sions of Consolidated Electro
dynamics Corp, subsidiary Of
Bell g. Howell.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
Insurance Men
PIon Regional
Session Here

The 50-year-old Washing
ton-Baltimore Sales Congress
of life insurance leaders will
be expanded into a regional
meeting as the first annual
Mid-Atlantlc Sales Congress at
the Shoreham Hotel on April
81.
The District Life Underwrit-
erS Association is sponsoring
the event which will draw in
surance executives from Mary
land, Virginia, Delaware, West
Virginia and parts of PennSyl-
vania as well as the District of
Columbia. A limit Of 1000 has
been set on attendance.
Howard J. Riordon, general
agent for the John Hancock
Mutual Life Insurance Co., has
been named general chairman
and program chairman for the
conference. it was announced
by William r. Tooker, presi-
dent of the District associa-
ton and general agent for
Berkshire Life.
Other committee chairmen
will include: Thomas r. Bu-
chanan, publicity; William j.
Haggerty, tickets; Charles M.
Fairchild, finance; Vernon r.
Zimmerman, entertainment;
Mrs. Wayne E. Dorman, social;
Francis M. Sharkey, company
relations; H. Lee Atwell, jr..
arrangements; John N. Sulli-
van. door prizes; w. Arthur
Bingham. sergeant at arms.
A crowded program will in
clude five nationally known
speakers to be announced later,
Mr.. Riordon said.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11

ern Virginia sections are served
from there. c. Cation Merchant,
jr.. is founder and president of
the firm.
A feature of the new Wash
ington quarters is a spacious
modern waiting room for GUS
toners. All the first floor is
devoted to service.
Inventories of passenger car
tires. batteries and other &C
;essories are on the second
floor. Supplies and service for
trucks are handled on the third
floor.
Stanley Leith, branch man.
ager. said branch volume is
running about equal to a year
ago, despite bad weather.
The company handles all
Firestone wholesale business in
the area although Firestone also
has a number Of retail stores
in operation here.
Scott Wilson, real estate
broker, handled arrangements
for the new lease.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
CHICAGO
LIVESTOCK

CHICAGO. Mar. II (AP).-CUSDA)
$500; slow early, later trade
fairly active, butchers under go lbs.
80 to IS lower $50 lbs. and heavier
% to 30 lower: sows 20 lower early
clearance; mixed grace % and mixed
l-3 20O-270 lbs. l5.25-1565 several
hundred Is and mixed y and Is 100
go lbs. 1850 10. thirty-nine head
closely sorted Is 200 lbs. 10 90: mixed
2-3 and IS 210-3l0 lbs. 1475-l5 rs:
load mixed "a $50 lbs IA 00 mixed
- 33O-55O Id. sows l3O0-14 90.
Cattle 400: calves none: small sup
ply largely cows and only few small
lots steers and heifers: few sales
steers adm heifers steady. cows fully
steady: bulls absent: vealers steady:
few small lots and individual head
standard to good steers 81 .5O-2b. 80;
few good and low choice 20. OO-26. so:
a few GOOD heifers 81. 1923 90: few
good and choice 25. 5O-26.25 small lot
standard 81 90: utility and commercial
cows 1625-1S.50, commercial 1878
20; Gamers and cutters 1450-17.50:
few good vealers 5000: utility and
standard 16.00-2S.O0.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
Need for DiviS0rS

Why the divisors are needed
can be shown by what hap
pened to the is utilities in the
APP index between this Monday
and Tuesday.
Monday the utility index was
97.3, the divisor 1877, and the
dollar average $49.54. But Tues
day a 81 split in one of the
utilities used went into effect.
To compensate for that the
utility divisor was lowered to
7.64. Tuesdays utility index
closed at 97.3, for a loss of two
tenths of l per cent for the
day.
Because the value of the new
share (about one half of Mon
days unsplit share) was much
lower than Mondays, the dol
lar average Of the Is dropped
from $5l.42 Monday to $49.54
Tuesday, for a loss of $l.88.
The dollar drop would have
indicated a big decline in utility
stock values-which just wasn't
so.
The AP utility index drop of
OF per cent compares with a
drop in the Dow Jones l5-util-
ity index Of 0.24 per cent.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
Firestone Distributor
Triples Capitol Space

Merchants Tire Co., whole
sale distributor of Firestone
tires and auto accessories in
the Washington area, has more
than tripled the space of it's
Washington branch by moving
1t to 1924 Kalorama road NV.
With more than 5000 square
feet. the three-story building
has been leased from ALDER
Oldsmobile. Inc. Former quar-
tiers at 1913 P street NV, pro-
vided 5000 square feet. They
have been taken over by L. P.
Steuart Motors.
Merchants Tire was organ
lied as a Firestone dealer at
Manassas, Va, in 1913 and
acquired the area distributor
ship in l948.
The Washington Branch was
established in 1858 and serves
the District of Columbia and
nearby Maryland.
Headquarters of the firm re-
main at Manassas, and North
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
Collection Course
For Doctors. Dentists

The Physicians and Dentists
Adjustment Service, a division
of the Credit Bureau, Inc, will
sponsor a hospital and medical
personnel credit and collection
course on March 1924.
course on March 1924 at
Credit Bureau Offices, 222
Sixth street NV.
Miss Frances N. Herman of
the National Retail Credit AS
ISOLATION of st. Louis, Mo-, will
be instructor.
The Physicians and Dentists
Adjustment Service is a char
ter member Of the Medical
Credits Division of the Associ-
ated Credit Bureaus of Amer
lea.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
Construction Group
Honors Five From D. &.

Five Washingtonians were
among 81 men to be cited for
outstanding contributions to
the construction in dustry" at
the National Construction In
dustry Conference here yester-
day and today.
They included: Waldemar
Weichbrodt, deputy director
appraisal and mortgage divi-
sion. Federal Housing Admin
istration; William H. Scheick,
vice president, research, Timber
Engineering Co.; Ralph H.
Gloss, Timber Engineering:
Norman P. Mason, administra-
tor, Housing g. Home Finance
Agency: Gerald F. Prange, d.
rector of technical service, Ma
tional Lumber Manufacturers
Association.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11

ways; $6.6 million to highways"
Mr.. De Butts estimated yester-
day in a speech at Atlanta.
Looking at these figures, is
1t any wonder that railroaders
sometimes feel as frustrated as
a woodpecker working on a steel
telephone pole?" he asked.
Addressing a joint luncheon
of the Transportation Club Of
Atlanta and the Southeast
Shippers Advisory Board, Mr..
De Butts said every one of these
other forms of transportation
is a limited-service type.
"Only railroads can be termed
true common carriers if you are
willing to allow me to define
what I mean by common" he
said. 1T simply means that
railroads serve anyone at any
time for any freight that must
be moved in the interest of the
country's economy or the ma
tional defense"
Cites Big Investment
Emphasizing that the rail-
roads are credited with hav-
in ga net investment in plant
OF more than SITS billion. MIR.
De Butts said this vast outlay
is a created resource beyond
pricing.
In addition to Federal sub
sides to other forms of trans
portation, those who rely on
railroads but use them only
when they must have also
contributed to the wasting
away of the carriers, Mr.. De
Butts said.
Conservation of the railroad
transportation calls for greater
use, not lin tation, he added.
THE growing needs Of our
peacetime economy, the con-
tinuing requirements that rail-
roads be strong for the national
defense, cannot be satisfied by
railroads that are being wasted
through non-uSe.
Scores Restrictions
Railroads must be freed Of
arbitrary restrictions that limit
them in their ability to serve
you and the rest Of America.
And the railroads ask little
more than this although my
summarizing in that one SEN
tence may seem to ignore many
things that have been referred
to as railroad problems" he
declared.
Grant your railroads some
freedom to exercise inherent
competitive strengths they
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
West Virginia C&P
To Offer Debenture

Chesapeake g. Potomac Tele-
phone Co. of West Virginia will
place SIS million of debentureS
on the market NEXT Tuesday,
March IS, President James B.
Morrison announced yesterday,
Bids will be receivable until
II am. on March Is. The de-
bentures will be due in the year
2000
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
MeIpor Establishes
PIosmo Physics Unit

A Plasma Physics Branch has
been established at the Physical
Science Laboratory Of Melpar,
Inc, in Falls Church, Va.
r. c. Jones has been named
acting supervisor of the new
suit. He also is supervisor of
the laboratory's physical sec
ton and came to Melpar in
1857 from the Naval Research
Laboratory.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
CAPITAL DISTINCTION 49,, ea-
Washington Is Eost's
Top SingIe-Beds City

are still most popular by a ra-
ito of about 80 to 10.
They're more conservative in
the country" Mr.. Tanning
noted. Its less expensive to
buy one bed than two"
According to association fig-
ureS, the manufacture of mat
treSses and bedsprings is q
acknowledgement industry.
That is Is per cent increase
in volume over sales a decade
ago.
Part Of the increase can be
attributed to the growth in
population, Mr.. Tanning said,
and part to new developments
in the industry. Those include
such items as foam rubber
mattresses and liking size" beds
= some Of which measure Z
feet long and 6 feet wide.
Cold Boosts Sales
The sale Of beds, he noted,
begins to increase each fall las
people start to think about cold
weather coming"
The official theorized that the
main reason more and more
people are turning to single
beds is because some authorities
have held that such a practice
is healthier.
when two are sleeping in q
bed" Mr.. Tanning said. "one
person is lighter and the other
heavier and they disturb each
other"
There has also been some
publicity that it is healthful
to sleep singly." he added. "And.
of course, the manufacturer
likes to sell two mattresses in.
stead Of one"
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
BY SAM DAWSON

Associated Press Business News Writer
NEW YORK, Mar. 11.-Wall
Street pros and amateur index
watchers across the Nation
many owning no stock at all
-shivered Tuesday when the
Dow Jones industrial index
dipped below 600.
Yet it's a good bet that few
Of the amateurs could name the
80 stocks in the index or ex-
plain how the closing index fig-
ure Of 599.l0 was arrived at
especially since the actual dol
lar average Of the 80 stocks
that day was only $73.03O
A few may even think that
599.10 is the dollar average of
the 80 stocks rather than a per-
centage Of the index level that
existed during a base period.
But stock market averages
such as Dow Jones industrial,
the Associated Press 60-stock
index. and Standard g. Poor's
500-stock index - are closely
followed by pros, amateurs, and
much of the general public.
Drop Brings WOnderment
Thus newspaper readers
noted that the Dow-Jones
hadn't been below 600 since
February 10. 1859 - and by
January 4 of this year had
reached 685.
So the drop below 900 brings
wonderment about what's COM
ing next.
Indexes usually reflect &C
curately the changes in market
trend, which is all they're de-
signed to do. They don't show
the trend of individual stocks
or particular industries. Often
these are going in the OPP
posite direction from the in
dex.
The oldest index is the Dow
Jones. which started January
2. 1897 with IL stocks whose
average that day was Al cat
that time in both percentage
points and dollars.
The AP 60-stock average
has been compiled since 1885,
although for comparison 1t
was carried back to January /,
1927. Its range in 1885 was
61.8 to 1877 and it was COM
piled by simple arithmetic
just adding up the stock prices
and dividing by go.
Standard & Poor's Uses 500
Standard g. Poor's 500 stock
index started March /. 1857.
but uses the base years of
l94l-43 to get its percentage
comparisons. Dow Jones and
AP use market leaders. Stand
ard 81 Poor's uses about che
half of the issues listed on the
New York Stock Exchange. but
the stocks used represent about
30 per cent Of the value Of all
stocks held by investors.
The present Dow Jones index
(and APPS to much lesser de-
gree bears scant resemblance
to the original.
Only two stocks presently in
the Dow Jones index were in
the original, and even these
were out Of 1t for some time.
Three of the original IL COM
panieS are no longer in exis-
tence. Another is now a divi-
sion Of a present index &C.
cupant. -Four stocks were drop
ped last year and four others
substituted.
Simple Arithmetic Given Up
The index number was raised
to 20 in 1916 and to 80 in 1928.
Simple arithmetic had to be
given up. There have been so
many stock splits, stock divi-
dends, and substitutions OF
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11

have. Give them opportunity
to adjust and adapt to meet
1905 transportation needs in
this country. Encourage them
and support them in gaining
release from restrictions that
now make it impossible for
them to remain strong through
use"
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
Business
Rails Hit by Subsidies
Of $10.2MiIIion q Day,
DeButts Tells Shippers
BY DONALD B. HADLEY
Star Financial Editor

The Federal Government alone pours out $02 million
every day substitute transportation facilities which
the railroads must compete charges Harry Butts pres
dent of the Southern Railway.
During the last fiscal year the daily handout was broken
this way $14 million aviation $22 million to water
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
Stock Market Indexes
Cause Wonderment

companies, that just adding up
the 80 and dividing by 80 could
not give a true picture of the
percentage of change.
So divisors are used. Dow
Jones first started dividing the
80 stocks by IS instead of 80.
This sent the index figure well
above the dollar average on any
particular day. The divisor has
had to be lowered again and
again. At the start of 1860, the
total dollar value Of the 80
stocks was divided by 1888.
That is why wnen Tuesdays
index figure of 599.l0 was down
4.92 points from Mondays
close, the dollar average of
1903 was down only 81 from
Mondays average Of the actual
price Of one share each of the
an
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
ODD-LOT TRADING

NEW YORK, Mar. IL tAP).-The
New York Stock Exchange reported
today these odd-lot transactions by
principal dealers for March 10: Pur-
chaseS of 4l0,S66 shares: sales Of
2sl 1926 shares including 3,405 shares
sold short
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
TREASURY BONDS

NEW YORK. Mar. II (AP).-Yester.
Gays closing over-the-counter United
Sates Government Treasury bonds.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
OVER COUNTER

Washington listinRs on over-the-
counter markets furnished by the Ma
tional Association OF Securities Deal
ers as OF l pm. Friday. March II:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
BY WILLIAM MacDOUGALL
Star Stan Writer


The National Association of
Bedding Manufacturers has
made it official: Washington is
the biggest "single bed" city
in the East.
Double beds still predomin-
ate in the Capital, according to
]. P. Tanning, general manager
of the association, but the
trend is to twins.
Double mattresses account
for about go per cent of sales
in Washington" he said, land
single sizes about 40 per cent.
Throughout the Nation, Mr..
Tanning said, double mattress
ses outsell singles about 65 to
35. Washington ranks second
only to Los Angeles in it's trend
TO smaller beds, he added.
Many Live Alone
I'm Washington" he explain
ed. there are lots of single
people working for the Govern
ment. There are lots of eff
cheney apartments and lots of
twin beds because many people
live alone"
The associations findings
were compiled from Census
Bureau figures and reports
from its 440 members, who are
mostly manufacturers. Head
quarters for the association is
at 724 Ninth Street NV.
Some years ago, Mr.. Tanning
said, doubles outsold singles
about 80 to 20. He observed
that in most rural areas, such
as Mississippi, the larger beds
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11
FOREIGN EXCH'GE

NEW YORK, Mar. IL (APr.-For-
eign exchange rates Great Britain In
DOLLARS, others in cents and decimals
OF cent?
Canada in N. Y.
lfreel 1052lS7 105 o342
EuFone.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1960-03-11

Prices quoted In dollars and thirty.
seconds.
:. Subject to Federal taxes but not to
State income taxes.
Evening star., 1960-08-12
fuil price ROPER. Ia s-17Io GOO

FIAT 'b3 "IlUU' 4-dr.. gray, WV.
tires. heater: $4,000 mi; S1,1OO.
DU. 3-2474, afternoon EN-. q
Evening star., 1960-08-12
AUTOMOBILES FOR SALE

CHEVROLET '5e 2-door business
coupe; perfect black hnish, eco
noriieal 6-cylinder engine with
stardsrd transmission; radio,
Evening star., 1960-08-12

all black. CH. S-4SOS.
FORDS 1850; company cars: variety
OF body styles and equipment; each
with new-car title and guarantee;
Evening star., 1960-08-12

FIAT 800" SO full-sunroof conv. ;
7. and h; excel. cond.: must sell
immed.; $3.50, SP. 3-39l3.
Evening star., 1960-08-12
TRIANGLE FORD

1910 R. !. Ave. NE. La. 9-1O03
FORD 1884 CUsTOMLTNE TUDOR
REAL CLEAN. $3.50
Evening star., 1960-08-12
AUTOMOBILES FOR SALE

CHEV. 1859 Bel Air 2-door club
sedan; auto. trans, radio, heater:
low mileage: like new: ore owner;
must be sold regardless OF price.
SUBURBAN
Evening star., 1960-08-12
Page-Hughes Buick, Inc.

and h, VS. engine, auto. trans
p.s.: S1,195.
Evening star., 1960-08-12

6UbU I3th STREET
SILVER SPRING. MD. JU. 5-61S6
Evening star., 1960-08-12

FORD 1860 Galaxie; fully equip.
air-cond., less than 1000 mi;
sacriice. diplomat leaving eoun-
try. CO. $1,000, between 10 and
IL noon and 2 to 4 pm.
FORD 1854 9-pass. Country Squire
sta. wag.: low actual mileage, p.s.,
Pm. r. and h.: win finance; low
down payment. OWNER. MA.
FORD '53 VS. 9-passenger Country
Sedan; Fordomatic. radio, heater:
9 low-mileage car, suitable for any
family use, S495.
MANN OLDS
SILVER SPRING. MD, JU. B-6ls6
Evening star., 1960-08-12

FORD 80 dalaxie convertible. 2.
and h.. auto, power steering: ike
new: S1.995.
THACKER MOTORS i
18th and R. ]. Ave. EE. La. e-110o
FORD SO Country sedan Sta. Wag1
cond. S1.095. kI. s-9046.
FORD go Galaxie Fordor nardtop;
new: low mileage: S2.395.
THACKER MOTORS
18th and r. ]. Ave. NE. LA. e-1100
FORD '53 4-dr. Customline sedan:
fully equipped: snow tires: good
eond.: 1895. HU. 3-31o4
Evening star., 1960-12-25
LONELY SAILOR HEARS CAROLS
Academy Names
Winter Leaders

ANNAPOLIS, Dec. "a (AP)
Ronald H. Reimann of DAN
villes H., has been named COM
mander of the 3800-man bri-
gade of midshipmen for the
winter period. the Naval Acad-
emy announced yesterday.
Navy's All-America halfback
Joe Bellino. was named sub
commander of the 4th Bat
talon.
Other officers include:
Robert S. Hill, jr., son Of Mr.
and Mrs. L. T. Ludwig Of Route
4, Charlottesville, Va, Sd Bat
talon commander.
Thomas o. Tucker, ward OF
Mrs. Marie Robertson Of Route
!, Edgewater, Md. commander
Of the 5th Company.
Melvin Hanze Long, son ol
Mrs. Evelyn B. Long, 3l0s
Nichols avenue Sc, Washing
ton, D. c., commander Of the
1th Company.
william Ray Needham. sor
OF Rear Admiral and Mrs. Ray
c. Needham, 1925 Fort Hunt
road, Alexandria. Va, COM
manGer of the 18th Company
Evening star., 1960-12-25
Negro Leaders
Aide to Speak

FARMVILLE, Va, Dec. "a
(AP). - A former assistant to
DR.. Martin Luther King, Ala
bama Negro leader, will be the
main speaker at a Negro rally
and freed o. m pilgrimage in
Farmville on January 2.
He is the Rev. Ralph Aber-
nathy, president of the Mont
gomery improvement Ii ague
which led the Negro fight
against segregated facilities in
the Alabama city.
The meeting is being spon.
sored by Prince Edward Chris
tian Association and the Vir-
ginia Christia n Leadership
Conference with the indorse-
ment of the National Associa-
tion for the Advancement of
Colored People.
Public schools in Prince Ed
ward have been shut down for
two school years.