Milford chronicle., 1960-11-25
A DOG is A GOOD PET

HeOple WIN small Cn1lQf6n OICe0 nave a
dog, too. The reason is simple: children like
dogs, and dogs like children. Before child
is given dog, it is important that he is old
enough to care for it. 1t is important that
he is taught that with the privilege of hav-
ing a dog go corresponding responsibilities.
A six-year-old child is old enough to feed
dog and to help look after it. Parents of
a six-year-old will have to be called in when
it comes to bathing the new addition to the
family There is no question about the fact
that it is a worthwhile experience for a child
to have something alive for him to love and
look after
Training a dog also helps child to de-
velop patience and imagination. Of course,
it is not desirable to buy child dog until
he expresses willingness to care for it and
to train it.
Children grow up into big-live citizens.
Those children who regard dog as a pet
to be enjoyed at will and then to be discard
ed for someone else to care for usually grow
up into the type of citizen who is interested
in civil rights but not in civil responsible
ties
Those of us who are so busy shouting
about our rights that we don't have time to
contribute to the betterment of society are
not very worthwhile citizens and are not in
harmony with the many great religions of
the world.
Teaching children responsibility is the
first step in the direction of responsible
nation. 1t is much more constructive ap-
proach to the problem of irresponsible gov
ernment for the Individual than is disil-
lusionment because of the complexity of the
program.
Better get that kid dog!
ON NEWSPAPER ADVERTISING
After all the revolutionary changes
which have taken place in the advertising
world in the last fifteen years, the newspa-
pert is now proven-remains the best
medium of advertising.
The newspapers are the only advertising
medium which can guarantee their circula-
tion figures. Newspapers have submitted to
various auditing bureau methods which can
easily be checked by any prospective adver-
tiser and, their circulation is we'll known
Moreover, each newspaper printed is
bought by someone, and something that is
bought is wanted, and therefore, read. This
is true of the newspaper, but is not true of
many other major advertising mediums.
For example, in the case of radio and
television, the usual advertising pitch is to
draw a circle around the transmitter and
claim a certain proportion of the listening
audience according to the numbers of users
in that area. But there is no definite proof
that certain number of sets are turned
on and there is less proof about which sta
tion is being received on these sets.
On the contrary, the audience of news
paper is always many times greater than
the number of paid subscribers The aver
age newspaper is read by more than one
person and-in most cases-a newspaper
is read by many people.
Moreover. a newspaper is permanent
record, and-as kept in libraries, in schools
and in business files-constitutes a perma-
nent source of advertising. 1t is not stretch
ing the facts to say that most newspapers
are read by more than a dozen persons,
especially those located in places such as
barbershops.
In spite of all the competition from new
media, newspaper advertising continues to
grow and the public continues to express
its confidence in newspapers to an amazing
degree.