The Sidney herald., 1960-03-09

Minneapolis, Mimi, March y -
b. c. Gamble, President of Gamble
Skogmo, Inc, Minneapolis based
retail and wholesale distributing
company, announced today the
beginning of a unique merchandise
ing and sales promotion for the
Gamble Stores during 1860.
The plan calls for the substantial
reduction of retail prices of 100
important items of merchandise
that will be featured in the Gam
BILE Stores during the coming year.
MI. Gamble said, Sometime ago
I became deeply concerned with
rising prices and the general grow
ing spiral of initiation, and this
was the motivation behind the
program we are launching this
week.
Initiation, is something like the
weather . everybody talks about
it, but few people do anything
about it, and that includes most
manufacturers and most retailers.
/ don't think it's up to the govern
ment to try and provide the solu-
ton, initiation is something all of
us have to do something about,
and that includes labor, manufac-
turing and retailing.
We believe, at Candles, that
by reducing prices in the face of
general cost increases instead of
raising them at this time we may
start a trend which might have a
restraining influence on the gen.
eral trend.
For dramatic purposes" Mr..
Gamble continued, "the plan need
ed some device something to
trigger it , D.. many ideas were
suggested and discussed until
someone said = It's too bad it's
not our Tooth Anniversary
Because the idea of reducing
prices in these days of rising prices
might generally be considered a
bit out of the ordinary, it seemed
logical that we take some other
liberties. AS a result we decided
to celebrate our Tooth Anniversary
IS years too soon.
We're doing the Tooth Birthday
Celebration part of plan with
tongue in cheek, but u plan tc
sell 100 items of important and
improved merchandise at lower
prices is dead serious.
The development of the plan
began early in 1859. The first Ster
was to invite executives of 10(
leading manufacturers in the coun-
try to Candles offices in Min
neapoliS, where the detailed plar
was presented and explained.
1.-The objective" Mr.. Gamble
explained, "was to find a way tt
reduce costs so the retail price o.
the product to the public could
be substantially reduced withou
reducing quality.
The incentive we offered to The
manufacturer for cooperation wa
to order in sufficient quantity II
assure the manufacturer a STEADY
customer for his product through
out 1860.
Such a plan would make it pos
sible for the manufacturers Il
order supplies and raw material
on a firm basis for a longer period
of time. Also, the manufacturer
could anticipate and plan produc-
ton in periods of time that would
ordinarily be low production per
iods during the year."
Carl Raugust, Vice President o
Candles, at that point disclosed
TO the manufacturers the elabor
ate sales promotion plans tina
were being developed to sell tn,
merchandise.
Every conceivable media will
be used including -. an hou
long TV special produced by Davi,
Susskind of New York, that vii
appear tomorrow night on a net
work of 81 stations. This show vii
launch the one year sales drive i
Candles 1904 stores in 20 state,
In the same week, ads in magazin
spectacular inserts will appear
From then on, a regular schedul
of magazine advertisements wi
appear throughout the year.
The campaign will continu
throughout the year, spear-heade