Evening star., 1960-04-26
Publishers See
so Problems
And Prospects

HHUIIVSPVUIS
NEW YORK. April 26 (AP).
The years ahead in the pres
ent decade were painted today
as full Of problems for the
American newspaper industry,
but full of prospects for con-
tinued development and
growth as well.
Groups of delegates to the
American Newspaper Publish
ers Associations 74th annual
meeting were given this pic
ture in talks prepared for to-
days sessions.
ANPA Vice President Mark
Ferree said that the proper
description of the decade lies
somewhere between the soar
ing sixties" and ".the searching
sixties"
He said that "our economy
has not scared as some esti-
mated it would do and GER
tainly all Of us are searching
constantly for new and better
ways of producing newspapers
and for more efficiency and
more economic operation" He
added:
I'VE have many problems.
There is the problem of seeing
that the public is informed
factually as to what is going
on in the world; there is the
problem of maintaining our
truSteeship of the right of the
people to know; there is the
problem of finding the revenue
sufficient to operate; there is
the problem of the increasing
competition for the advertis-
ing dollar; there is the problem
Of meeting the constantly ris-
ing cost spiral.
These are our problems and
we must find the solution. We
must solve them ourselves. We
do not look to Government
to keep us in business"
Represent S47 Papers
H. H. Cahill, association Sec
retary, pointed out that ANPA
membership now is at it's high
est in history, with BAT news
papers representing almost 90
per cent of weekday and 95
per cent of Sunday circulation
OF the Nations newspapers.
Most of us had a large and
satisfactory year in 1889" he
said and predicted that most
would wind up 1860 we'll ahead
of last year.
Byron c. Vedder of the
Champaign-Urbana CIll.) Cour-
ier, who acted as overall chair
man for the discussion sessions
of publishers representing news
papers of up to $4,000 circula-
ton, declared that newspapers
must adopt the kind of tech
Observation-Disclosures used in other
industries.
To-day we are confronted
with costs that have risen more
than we have been able to ele-
vate advertising and circulation
revenues" he said.
Profits Nourish Ethics
"The best ethics of journalism
stem from healthy operations"
he continued, economically
sound and free from pressures.
A profit from the newspaper is
not only necessary to owners:
~ insures the best answer for
the American people"
Paul F. Chalfant of the
Waynesboro (Pa.) Record Her
aid, presiding at a session for
members with circulation under
10000, said his experience has
convinced him that "the most
knowledgeable newspapermen
in the business" came from
newspapers of that size.
Chairman for the discussion
group with more than $4,000
circulation was Richard H. Am
berg of the st. Louis (Mo.)
Globe-Democrat.
Mr.. Amberg deplored the
trend toward fewer and fewer
papers in the great cities and
towns of America" and called
for labor-management Coop
Grafton as a means toward halt
ing it.
I'VE must somehow find a
way to sell the story of pro-
ductivity and efficient manage
ment to both management and
the unions in our business" he
declared. This, it seems to me,
is the great challenge of 1860
to the publishing world"