The Farmville herald. (Farmville, Va.) 1957-current, 1960-06-10
Letters To Editor
Subliminal Program
In Political USA

In Political USA
Editor. The Herald:
Stock market action. as I
pointed out some months ago,
appears to be predicting or, as
the trade expresses it, dis
counting" Democratic cleo
ton next November. It might,
however. be more accurate to
say the market has dropped
back to stronger positions to
await developments. In this
event. the market might drop
further if the trend continues
toward the Democrats or re-
cover if sentiment swerves back
to the Republican candidate.
Everything else being even,
one psychological factor would
appear to favor John Kennedy.
This is the constant, almost sub
liminal. brainwashing to which
the American people are being
subjected regarding racial and
religious bases.
Subliminal advertising de-
ponds upon commercials flash
ed across the screen of tele-
vision or movie so rapidly that
only the subconScious mind re-
cords them. Thus, an unexplain-
able desire for popcorn, candy,
cokes or other edibles which the
management makes available,
can be created in the viewer
Whether this vehicle can be or
has been used for propaganda
purposes has not been revealed.
For years, however, the movie
radio, television and newspaper
audiences have been constantly
bombarded with material in
tended to create a feeling of
guilt in connection with racial
and religious prejudices. Films,
programs over the air and
stories in newspapers have with
increasing frequency worked in
this material. Westerns, having
acquired big spending sponsors.
frequently base their stories on
injustice to the Indian, Oriental
or Mexican. When Tonic of the
hitherto clean Lone Ranger pro-
gram declares solennly, I'VE
all brothers. Color of skin make
no difference" or when h e
WagonmaSter, Major Adams. OF
the Wagon Train program, de-
clares in effect, "There'n be no
discrimination here the viewer
is supposed to experience a
guilty feeling for preferring his
own race or creed over others.
Many do.
With these things happening
also in schools, churches and
other gathering places. it would
be unusual if the public we're
not influenced as intended.
Ignoring the probability that
the Kennedy organization spent
upward of a half million dollars
to win the West Virginia pri-
mary election. it is not I'M
probably that many Of the
states predominantly Protestant
voters felt subconsciously that
a vote against Kennedy would
be an admission of bigotry. Nor
would it be surprising if this
same carefully and surreptiti-
ously planted feeling of guilt
this sublminal brainwaEhing-
were to bring Mr.. Kennedy a
large Southern vote, not because
they want a Catholic president
or a president hardly dry be-
hind the ears. but because their
subconScious minds have been
conditioned against any show of
bigotry.
In 1913 l heard a woman
emerging from her voting place
with a puzzled expression. IN
never know why l did it. | came
here fully intending to vote for
Dewey. went into the booth in
tending to vote for Dewey. Then
l pulled down Truman's lever.
I'll never know to my dying day
why"
We cannot blame the Catho-
lies for wanting a Catholic presi-
dent, nor the Jews a Jewish
president, nor the Negroes a
Negro president. Nor should we
blame or criticize ourselves for
wanting a white Protestant
president. But we can blame
ourselves if we want one but
vote for the other because we
have been aforementioned to
do so.
Charles w. Carter
Arlington Z. Va.