The Farmville herald. (Farmville, Va.) 1957-current, 1960-01-05
DIR. Whitaker Just
For Free Trade
Editor. Faranville Herald:

Editor. Farnville Herald
From letters of mine recently
published in The Falmville Herald,
some people seem to have gotten
the impression that I have a grudge
against the Farmville Creamery
and the men who operate it. l here
want to make it very clear that it
is not my desire or intention to
knock or disparage either tn e
creamery or the men who operate
it. What I have tried to express in
my letters is that l do not think it
right and proper that any one man
or firm should be granted the sole
right to sell milk or anything else
in our town. think the citizens Of
our town should be able to purchase
any brand of milk they might pre-
fer whether that brand be sold by
the Farmville Creamery or Seal
test or Safeway Store brands sold
by others in and around our town
The people Of Crewe. Va, now have
three or more brands of milk avail
able to them and if they have this
privilege, then the citizens of Farm
vile should have it.
We're 1 operating the Farmville
Creamery and could I obtain a mo-
nopoly to supply our town and COM
munity with milk, I would certainly
do SO. Therefore l am not finding
any fault with the men who now
operate the Farmville Creamery
The people l am criticiZing are the
ones who operate the Virginia Milk
Commission. I strongly feel that
this commission should license more
than one milk distributor in Farm
Vile For them to not do so, they
are being unfair to other merchants
in our town who might wish to
handle and sell brands of milk
other than the Farmville Creamery
brand and too. they are discrimi-
mating against the citizens of our
community.
If the Milk Commission should
take it upon themselves to license
but only one man or firm to sell
certain brand of butter in Farm
vile and would then refuse to per-
init the. FaMnyille Creamery to. sell
their butter in this community, l.
would feel that they were being
very unfair to the. Farmville Cream
cry and to our citizens.
Competition is the life of trade
and if a merchant is selling a prod
uct that is not inferior to products
being sold by his competitor, then
all things being equal, there is no
reason for him to fear competition.
The only reason people will cease to
buy product is because they can
obtain superior product. whether
that product be milk or anything
else. In so far as milk is concerned.
there is no bad milk licensed to be
sold in Virginia because all of it
must comply with the requirements
of the Milk Commission. Yet, while
this is true, some brands of milk
being sold in Virginia are inferior
to some other brands being sold in
our state. Just as there might be
two stores in a town selling dia-
monds. Both would sell genuine
diamonds but one of these stores
might only handle and sell top grade
diamonds while the other might sell
inferior diamonds. We might say
about milk being sold in Virginia.
what the old topper said about whis-
key. He said, "There amt no bad
whiskey, only some is better than
others"
If the Milk Commission does see
fit to license the new Safeway
Store to sell brand of milk other
than the brand now available to us,
l will feel that they are treating
us more fairly than heretofore. AS
for myself. if the brand of milk be-
ing sold by the Farmville Creamery
was equal in taste and quality to
any other brands that might be on
sale in Farmville, I would buy only
Farmville Creamery milk because
I feel it is the duty of each citizen
to support and patronize our home
industries. I hope that this letter
makes it clear to the people of
Farmville that / have absolutely
nothing against the Farmville
Creamery or the fine gentlemen
who are now operating It. 1
Respectfully yours,
L. D. whitaker