Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1960-11-05
New Jobs Open
For Negroes In
Beauty Field

"A quiet revolution mas taken
place in the beauty field. Spanked
when scientists and beauty experts
joined hands to devise a chemical
method by which extra curly hair
could be relaxed, it has opened
many exciting new avenues of EN-.
ployment to qualified Negroes.
One of the firms which employs
Negroes in impressive numbers is
Helene Curtis Industries, Inc, of
Chicago, the worlds largest manu-
facturer of professional hair care
products. Altho Helene Curtis has
long maintained a policy of EN-.
ploying persons without regard to
race, its development of Ever Perm
made it mandatory that qualified
new people be hired to fill the
highly specialized jobs that came
into existence.
Today, Negro representatives OF
Helene Curtis Industries can be
found in every part Of the country
In the South, a former Birming.
ham beautician, Miss Pauline Ste.
ger, tours the region constantly ir
her now position as a technical con.
sultant and sales representative
for Helene Curtis Ever-Perm
Through clinics, shows and personal
calls, Miss Seger performs two i'm
portant jobs for Helene Curtis. She
instructs beuaticians in the use OF
the product and assist beauty sup.
ply distributors in its marketing
The key cities in Miss Steger's ter.
ritory are Little Rock, Ark; New
Orleans and Baton Rouge, La;
Jackson, Miss; Birmingham, Mo.
bile and Montgomery, Ala; Or.
, lando, Fla; Atlanta and Savannah
Ga. and Columbia, s. c.
Similar jobs are filled in the
Midwest by Miss Grace Wright OF
Detroit; in the East by Miss Ger.
trude Thomas of Philadelphia; ir
the West by Mr.. Bill Powers, OF
New Haven and San Francisco.
Negroes have been employed in
! the home office of Helene Curtis In.
dustries in Chicago for many years
in both white-and blue-collar jobs
Newcomers, who fill highly special
, izer jobs, were hired as the use fol-
their services arose. They have
been advanced to still more respon.
sible positions on the basis of merit
! alone.
Examples in point:
Theodore 2. Manuel Joined the
staff two years ago as a sales rep
! resentative. At recent general
sales meeting in Chicago, the firm
announced his promotion to field
sales supervisor of the Special
Markets Department. Mr.. Manue
travels almost constantly in his
new job in order to advise Ever
Prom sales representatives in all
parts of the nation.
At the same sales meeting, recog.
milton was accorded to Miss Geor.
gia Calhoun, educational consult.
ant for Helene Curtis Ever Perm
line.
The beauty business and the fiele
of journalism may appear to b.
widely separated-but it was hel
experience in mass communications
that led to the employment Of Mis-.
Clotye Murdoch as sales promo
tion advisor to the Special Market.
Department. A former associat,
editor Of Ebony Magazine, Mis-.
Murdoch joined Helene Curtis aftel
doing graduate study in radio, TN
and journalism at Boston Univer
sity Of Wisconsin.
The revolution in feminine beaut,
! "a revolution born in the chemica
laboratories Of Helene Curtis In
dustries has indeed had far-reach
ing effects. To women in general
it has brought new beauty and new
freedom. To qualified job appli
cants, it has brought new career,
in = field which has limitless hori
IONS.