davidaulloa/AmericanStories huggingface dataset:
Evening star., 1960-02-16

Businessmen throughout the
United States collectively spent
about $65 last year to catch
your eye and ear.
That investment, in the
form of advertising messages,
is a per capita sum for every
man, woman and child in the
country.
The total investment, ac-
cording to the Washington Of
flee of the Advertising Fedora
ton of America, was about Sll
billion-a record sum for the
industry.
For that reason, advertising
executives throughout the
country are celebrating Nation
al Advertising Week February
IA to 20 with a greater guSto
than ever before. Their slogan
this year is: advertising helps
you to enjoy the good life"
1t was a banner year for
almost every segment of the
advertising field from newSpa-
pers to television, according to
preliminary estimates released
through the Federation.
Newspapers maintained their
hefty lead. recording some $3.5
billion worth of advertising, up
$500 million from 1858. Direct
mail advertisements ranked
second with $1.573,000,0O0.
Third-place ranking belonged
to television, which earned an
estimated volume of S1.525,-
100000. Magazines, radio, busi-
ness papers and outdoor media
were next in that order with
lesser sums.
The outlook for the next
few years is for an increasing
expenditure, an industry
spokesman said. Projected ad-
vertising volume is expected to
surpasS $l8 billion before the
end of the decade.
Federation figures indicate
that United Kingdom busi-
nesSeS invested about $18 per
capita on advertising, followed
by Sweden, 81, and FraAce and
Denmark, Sc.
"The contrast is startling" a
Federation official declared.
"(Some of the most advanced
Evening star., 1960-02-16
Tennessee Gas
Stock Offered

Marking the largest corporate
equity financing transaction SC
far this year, a public offering
of l.6 million shares of Tennes-
see Gas Transmission Co. COM
mon stock was made today by
an underwriting group headed
Jointly by Stone g. Webster
Securities Corp. and White
Weld & Co., Inc. The stock
was priced at $34.5O per share.
The company will apply net
proceeds to retirement of $34
million of Short-term notes
and use the balance in connec-
ton with its expansion pro-
gram.
Directors have authorized
the distribution on or about
June IA to common stock
holders of record May 20, of
one additional share of COM
mon for each two shares held
on the record date, subject to
approval by stockholders.
Holders of record of the
common stock presently being
offered will share in this dis
tribution,
Evening star., 1960-02-16

around Sl42 million Tor state
Loan and two companies it has
merged since then, Lincoln
Service and Equitable Credit
Corp. of Albany, N. Y.
Mr.. Weir emphasized the
latest figures are only estimates
and the annual report of the
company will not be completed
and audited until about March
!.
In answer to a stockholders
question, Mr.. Weir said the
company plans to enlarge it's
sales financing operations in
the coming year in durable
goods, excepting automobiles.
More Offices Planned
He also said the company
plans to increase the number
Of its offices in New England,
Texas and Alabama in the
coming year, subject to isSu-
ance of State licenses. 1t has
filed IA applications for Offices
in Texas.
Stockholders reelected all
directors at the annual meet
ing held in the American Sc
curity g. Trust Building. Re-
elected we're:
Ellsworth C. Alvord, Robert
:. Baker, James A. Barnes, CAL
vert I. Bean, Wilbur Bean,
Charles Delmar, Sibley E. Ev-
eritt, Page Hufty, James M.
Johnston. Scott w. Lucas, Cam
den R. McAtee, j. A. Pappadeas,
Orville U. Singer, Robert P.
Smith, Walter R. Tuckerman,
Mr.. Weir, Paul H. Williams,
Chester M. Wright.
Immediately after the stock
holders meeting. the directors
met and reelected all officers
and declared a regular quar-
terly dividend of 37l2 cents a
share on the preferred stock
and 25 cents a share on both
classes of common stock.
The dividends will be paid
March Is to holders of record
March /.
Evening star., 1960-02-16
WeIex EIectronics
Opens Office Here

Welex Electronics Corp, a
subsidiary of Welex, Inc, of
Fort Worth. Tex, has opened
executive offices in the Solar
Building, 1000 Eighteenth
street NV.
Established last May, Welex
Electronics operates a research
laboratory and manufacturing
facility at 3045 V street NE.
Around 80 engineers and skilled
Evening star., 1960-02-16
Germans Honor
TWA Official

William C. Love, TWAS dis
trict sales manager in Wash
ington, has been awarded the
officers Cross of the Order of
Merit by the Republic of West
Germany for his significant
contributions to civil aviation
in Germany.
Mr.. Love, who served as
TWAS sales manager in Ger
many from 1850 to 1859, re-
ceived the decoration here at
a luncheon given by Albert F.
Ernecke, Commercial Counselor
at the German Embassy.
Evening star., 1960-02-16
Long Island Pepsi
Declares Dividend

Directors Of PepSi-Cola Bot
ting Co. of Long Island, which
has a large stockholder inter-
est here, have declared a reg
ular quarterly dividend of 10
cents a share.
1t will be paid March IS to
stockholders of record March /.
Evening star., 1960-02-16

to him. There are several logi-
cal reasons why" and each
shouts a lesson and a chal-
lenge not only to New York,
but also to other city officials.
A first why" lies in the fact
that increasing numbers of
workers and shoppers in the
New York area are getting
thoroughly fed up with traffic
jams and with agonizing delays
IN getting TO work or to shops
by car-and they're returning
to mass public transportation.
The great turn away from
mass public transportation be-
gan a decade ago when the post
war autos became available in
quantity. Between 1948 and
last year, passengers riding New
York'S subways and buses
slumped from over 2.6 billion
a year to 1T billion.
Now, The auto is choking
itself in the CITY," said Mr..
O'Grady. People may find a
bus or subway a few minutes
late, but seldom more than that.
BY comparison. tieupS on high
ways leading into the city or
on city streets may make a diff
ference of hours in getting
to work or the stores"
What confirms this explana-
ton is that the big upturn
started in November. The
Christmas buying season in al
most any city can make a nor
mally irritating traffic Jam in
tolerable.
What suggests that the re-
turn to public transportation
is more than temporary is that
the increase hasn't lessened
since.
Evening star., 1960-02-16
Dealers Show
Is POSTPONED

The RIG Speciality Co. deal
erS' show originally scheduled
for Sunday has been postponed
until next Sunday, Monday and
Tuesday, a spokesman for the
firm said.
The show will be held in the
showroom and Offices at 60l5
Chillum place NE.
Evening star., 1960-02-16
Parking Lots Help

A second why" lies in the
city's building of parking lots
on the outskirts to encourage
commuters to drive their cars
to the city's periphery, park
and go the rest of the way bv
bus or subway.
Where parking lots have
been developed adjacent to
highways on which there is
heavy traffic as we'll as to bus
and subway lines, there has
been a marked increase" in
use OF public transportation.
A third why" lies in the
new bus equipment which has
been put into use by the city
in recnt months-and provoca-
lively. the biggest traffic up
swing has been on bus lines.
A fourth and potentially
tremendously important why"
in future years lies in the
emerging return to the cities
by families disenchanted with
committing and suburban traf-
flee, school, etc. problems.
It's an infant trend, but it's
beginning. And, when cities
really make middle-income
Evening star., 1960-02-16

technicians are employed, to-
gether with some As craftsmen
and clerical workers.
WeleX, Inc, is owned by Hal
liburton Oil Well Cementing
Co. of Duncan, Okla.
Evening star., 1960-02-16
YOUR
MONEYS WORTH
Trek to Public TRANSPORTATION
BY SYLVIA PORTER

To the aStoniShment of the
New York Transit Authority,
passenger traffic on New York S
subway and bus lines began to
pick up last November and
has continued to gain.
In the seven months ended
January 81, the Transit Au-
thority carried almost 10 mil
lion more subway and bus pas
Sengers and took in Sill mil
lion more in revenue than in
the same period in the previous
year. Instead of the deficit
forecast in its 1959-60 operat-
ing budget, the Transit Au-
thority now faces a surplus.
What's more, it need not fear
an expensive wage demand,
for it has just signed a two
year contract with the Trans
port Workers Union. The
seemingly precarious 15-cent
fare now appears safe.
why the sudden flow of
passengers and black ink?"
reporters asked the authority's
chairman when he announced
the statistics last week. To
their astonishment in turn, he
said:
I'VE really don't know. It's
very hard to say"
Several Reasons
Armed with some notions
of my own. l called on one of
the Transit Authority's three
C o m missioners, Joseph E.
O'Grady, and put the question
Evening star., 1960-02-16
Business
State Loan Eorninqs
Near $1.35 q Share,
Weir Tells Holders
BY DONALD B. HADLEY
Star Financial Editor

earnings of State Finance Corp the year
ended December should approximate $55 million
share. President Davis Weir indicated the
stockholders meeting today.
receivable at the years approxmated $l54-
884 000 compared with figure year earlier OF
Evening star., 1960-02-16
Several Reasons
OVER COUNTER

Washington listings on over-the-
counter markets furnished by the Ma
tional Association Of Securities Dealers
as of / pm. Tuesday. February l6:
Evening star., 1960-02-16
TREASURY BONDS

NEW YORK. Feb. Is CAP).-Yester.
days closing Over-the-counter United
States Government Treasury bonds:
Evening star., 1960-02-16

housing available. the trek
back to city living, downtown
shopping and mass transpor-
tation could be sensational"
Distributed 1850. by The Hall Syn
dicate, Inc. All Rights Reserved }
Evening star., 1960-02-16
MUTUAL FUNDS

NEW YORK, Feb. IS AP).-NatiunaI Assoc
latun Securities Dealers, Inc.
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1960-10-08
MIA Sets 9TH
Annual Confah

WASHINGTON-The 18th an
rual convention of the Nation
wide Hotel Association is Schcdul-
cd to be held October l6-l9 at
Euckroe Beach and Hampton.
Va. according to Theodore r..
IIagans Jr. Association president
and manager Of the New Dun
bar Hotel in d. c.
Thomas W Young. president
of the Norfolk tVal Journal and
Guild. heads list Of convention
speakers including Don A. Davis.
Jr.. secretary Peoples Building
Loan association; James w Bry-
ant. Hampton Institute Business
Manager: the Revcrcnds Vernon
p. Bodcin. Hampton chaplain,
John F. Williams. J b. Reid,
and Walter d. Dennis.
The convention banquet will
be held at Norfolk's Plaza Hotel
where trophies for Hotel OF the
Year" and Hotel man OF the
Year" will be awarded. Trop-
HES will be donated.
A dance and fashion show will
he held Monday. October II
where Miss y. II A." viii he
crowned and presented tro-
rhy from The Coca Cola Com
psny. Atlanta. Ga
Miss Bonnie McEachin. MIA
2nd vice president and owner
of the Plaza Hotel; Charles II
Williams. Buckroc Beach. and
r. A. Markham. proprietor OF
Nlarh Haven Beach, Va. com
prise the convention committee
hosting the meeting
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1960-10-08
UNCF Lists October
Broadcast Schedule

NEW YORK The student
choirs Of Tuskcgec Institute. Shaw
University. b ishop. Morehcusc
and Paine Colleges will be heard
during October on the ABC Radio
Network series, Negro College
ChUirs.
The weekly programs feature
the choral groups of member in.
stitutions of the United Negro
College Fund.
NEGRO College ChoirS" is car.
red by ABC affiliated stations
throughout the country on vary.
ing days and at different hours.
Check local newspaper listings
FIR air-timc in Specific areas.
The Shaw University (Raleigh.
MO- choir will be heard the
week of Oct. 9 under the direction
of Harry Cil-Smthe.
During the week Of oct l6.
Bishop College (Marshall. Tex
choir broadcasts under the di.
rcction of J. Harrison Wilson.
Morchouse Colleges (Atlanta)
all.male glec c.nh will be heard
the week of Oc,. % Wendell
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1960-10-08
Adult Classes
Draw Over 5000

Enrolment in courses Offered
BY the Division Of Adult Educa.
ton. Wayne State University
University of Michigan. totals
more than 5000 men and women
for the fall semester The majority
Of Division sponsored classes meet
on the Wayne State Unlvcrs 8
campus.
Senior citizens. eligible to take
classes under the reduced reg.
iStration plan Of two dollars per
class. account for five per cent
OF the total enrolment Another
four per cent includes married
couples taking advantage OF the
reduced fec plan which allows
them to take course together
for three quarters OF the total
registration fee.
Courses offered by the Division
al the University OF Michigan
Dearborn Center were increased
this fall and attracted rcgistra
ton of $50 students.
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1960-10-08
ally to all present.

ally to all present.
Or Archer Clayton. Of Saei-
nav, was the principle speaker.
Congressman Bentley was instru-
mental on getting DR. Clayton,
named as DR.. Of the year.
Actor George Murphy. Of Cali
fornia. a personal friend of Mr..
Bcntlcy's was also present and
talked TO the guests individually.
Among the guests present were.
Mrs. Bcrnice Darlington. Rev and
Mrs. Oglcsby, Mr. and Mrs.
Homer Smith. Rev and Mrs. l..
A. Arpen, Rev. and Mrs. Rhonc-
nee. Rev. and Mrs Ad. Evans,
Others seen were: Mrs Herbert
Dudley. Rex. and Mrs Boon. Or.
and Mrs. +. T.. Potts, Mrs A. NJ
Martin. Rev. and Mrs Joseph
Roberts. Mrs. l, Gatln. Mr. and
Mrs. TiWood Picket. Mrs. Crcola
Boyd. Mr. and Mrs Lyman Bur
res. Mr.. and Mrs Herman, Mrs
Kinney Mrs. b. j. McFall, and
many others.
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1960-10-08
Antique Show

Antique lovers will have an OPP
portunity TO add to their collcc-
ton or inst browse at the Great
Lakes Antique Show in Dctroit'S
Masonic Tcmplc October 10 thro-
ugh IS. All antiques at this hall
million dollar show, Detroit's old
est antique show. are for sale
SHOW hours are ~ noon TO 1890
pm. Oast evening TO 9 PM.
The fifty-fivc booths, represent
inc noted dealers from the East
and Midwest. will contain many
outstanding collections. several
recently purchased in Europe es-
pccially for this show. There will
be fugiiivcs from the past to
interest -. from aai'lre
jcwcrly TO Civil 49, - arms.
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1960-10-08
Aging In The
Modern " GRID

pr Catherine + Sicltz. Chair
ran OF the Merrill Palmer Insti-
tutc's Committee on AGING. will
be discussion leader for the
AGING IN THE MODERN WORLD
discussion series sponsored by
the Detroit Public Library The
tuition.frec course. aimed al
adults in the prcrctircmcnt years
will hold ten weekly meetings ON
MONDAYS at 100 pm. beginning
October 3. at the McrrlllPalmer
Institute. II East Ferry Al
vance registration is required
Taking up such problems OF
retirement as increased leisure
lime finances. family responsible
tics. and health, the discussions
viii he based uDon short ESSAYS
and specially prepared films
public libraries and adult cdu'
ca,ion groups throughout the
country are concentrating on such
nroprams as AGING IN TIE
MODERN WORLD leading up TO
the White House Conference on
Aeinr. January 9l2. 1861. whcn
delegates of several hundred or
paniza,ions concerned with the
needs of the aging will attempt
80 formulate recommendations
for improving and developing
programs to permit the country
TO take advantage of the expert
once and kills Of the older per
sons in our population, to create
conditions which will better en-
able them to meet their ne'os ;.
and TO further research ON as'na'
Prospective reais'rsnts may cal"
FAirmont l.o37o. ext. Isl.
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1960-10-08
Kickoff" Forum

The High School International
Club Of the Detroit Public Lib
rary went into its fourteenth
year of activity on October 4,
when its Kickoff program was
forum on THE Congo" moder.
atcd by veteran news analyst and
foreign correspondent Russell
Barnes. of the Detroit News The
meeting. open TO all young adults
from Detroit high schools. was
held at Parkman Branch Library.
1866 Oakman Blvd and began at
7;3c pm.
Tcenagers who are interested
in current events on the national
and international scene are invited
TO attend the Clubs weekly meet
ings, Mondays az 7;30 pm. lex
cepf The first meeting. Tuesday,
October d., at Psrkman Branch
Library.
Each program takes up a new
ncvsworthy topic. with different
points of view being taken by
student panclstS under the mod
eratorShlp of distinguished and
qualified guests
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1960-10-08

Just FolkS For Nixon-Lodge.
a group of INDEPENDENT women.
was announced this week by Val
J. Washington Director Of Minor.
tics Tor the Republican National
Committee.
In connection with the an
nounccmcnt Of this group. which
will encompass more than 10000
Negro women in l28 cities. Wash
inglon appointed Mrs. f line
Brown jenkins as national di-
rectrcss of the Just Folks group.
Mrs Jenkins has rcsigncnd her
position as public school teach
or in the District of Columbia
to work for the election of Vice
President Richard NJ Nixon and
Ambassador Henry Cabot Lodge.
She will tour the nation speaking
and organizing the Just Folks
groups
Mrs. Jenkins, who has been ac-
tive for the past several years
in many national organizations,
was among the first group Of
Negro school feathers 70 be trans
ferred r. previo Gus aIl-whife
schools in the Districts inteers-
ton program. a daughter OF Rev.
Russell s. Brown. general seere-
tary cf theN African Methodist
Chi: ches of America, Mrs. Jen.
kias was BORN in Butte, Montana
SHE founded Beta Phi Chapter.
Delta Sigma Theta al Denver
Calo ado. was the first president
Of the Alpha Wives Of Washine.
ton. PC. served as president Of
The Faculty w IS OF Howard
University.
Mrs. jenkins fourlcd Chill
drcn's Hour school summer pro.
gram TO supplement- cultural nc.
tivaios Cor Ncero children. She
was the FIRST Nero To- receive
= r~r1ra ~ ri1'vs IN TIC school
svs',.l C. f.arcr md Is well.
known as a public speaker.
She holds ia from Denver
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1960-10-08
Seek Admiti0nee
OF Expelled Leader

san Jose. Calf. - San Jose
CORE continued TO pressure Cab
fornia authorities TO secure the
admission Of expelled Alabama
sitin leader ,luhn Dixon to san
Jose State College.
DR.. John T Wahlqtist, San
Jose state President. said BY
gcntlcman'S agreement we do not
take students who do not have
honorable discharges from their
former schools. =
Dixon was cne OF nine Alabama
State College students expelled
for participating in lunch count
e. sit.ins this spring. CORE raised
The morey 70 brine Dixon 10 San
Jose and n provide him with
scholarship assistance.
Al the request of CORE. Cali
fornia attorney general Stanley
Mosk has urged the admission OF
Dixon. He said The basic issue
t. whether We can allow the states
of the Deep South with their
racial nrejudiccs to dctcrmln.
policy for TIE rest &C the country
CORE chairman Aileen A
Hutchinson stated, Everyone
Who believes in racial cqualii,
and the right of peaceful protest
should write 10 President Wahl
uuist in San Jose and TO Governor
Grown in Sacramento. We must
make eur voices heard
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1960-10-08
W5U Faculty members TO
Participate In (onfnb

Importance OF community
strengths and resources for deal
ing with mental Illnesses will be
stressed al the 23rd annual state
wide conferences of the Michigan
Society for Mental Health at the
Detroit.Leland Hotel. Thursday
through Saturday, Oct 6. 7 and 8.
Participating will be a number
of faculty members from WAYNE
State University. Waynes school
of Social Work is a coSponSor
of the program.
General meetings. open 10 the
public. will take up ways an alert
ed community can make local
treatment available for adults
and children by such services as
psyehiatric units in general hos
pitfalls. aftercare and rehabIita-
ton facilities.
Topic Of the opening general
session Of the conference, Thurs
day, Oct. 6, 8 pm. will be How
TO Act Toward EmotionaIIy Dis
furbed Neighbors, Friends and
Relatives" Speakers will be Mat
hew Ross, Md, medical director.
American Psychistric Association,
Washington, DC.
Serving with the conference
planning committee. in addition
to DR.. Gottlicb and DR. Lyman,
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1960-10-08

Leone. All were selected as
symbolinng THE highest quail
ties in womanhood. service and
achievement for which NCNW
was founded in 1885.
Mrs. BethUne was good friend
Ct Mrs. Franklin D. Roosevelt
who heads fhe list OF honorary
chairmen Of the Debvtsnfe Ball.
Co-chairmen are Miss Marian An
derson, Mrs. Ralph Bvnche, Miss
Lena Horne, Mrs. Edward Dud-
ley and Mrs. Sophia Ysrnall
jacobs. The Ball was co-spon-
sored by The Coca-CoIa Com
pany and Dsgsett and RamsdeII.
New York.
The Ball was planned TO launch
campaign for funds to erect
on public land in WASHINGTON.
the first memorial TO an Ameri-
tlll +Nt-l ". - ltNVl ttlob " 'tiio
effect has been passed by Con-
press and signed into law by
President Eisenhower dwelling
of statute and dedication Of
the Center will take place in
January. 1863 This program Will
also inaugurate celebration OF the
Emancipation Centennial.
According to Mrs. Dorothy l..
Height NCNW national president.
the National Fund Drive for the
benefit of the Bcthune Memorial
will be officially launched in
January. 1861 Meanwhile. a Sc
cond Dcbutantc Ball will be
staged in Washington and the
25th Anniversary Convention will
be held in New York. both in
November. 1860.
The planned Education Center
will serve as headquarters for
the $4,000 member organization
as well as meeting place and
archives
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1960-10-08
Guest Artist Concert
Features Ed KiIenyi

The first semi-annual Wayne
State University Guest Artist Con
cert will be presented Monday.
OCT. 10 at Q pm in the Com.
munity Arts Auditorium
Sponsored by University radio
station WDET and the music de-
parimcnt, the concert will feature
the internationally known pianist
Edward kilcnyi Kilcnyi. who stu.
died IN Hungary. is professor Of
music at Florida State University.
Tallahassee. Florida The con.
cert will be broadcast live over
WDET.
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1960-10-08
Elaine Brown jenkins
Heads lust FOLKS Group

University. and an MA from Ohio
State University. She is the wife
OF Howard jenkins. Chief of Regu-
latIons. office of Labor-Managc-
ment. US Department of Labor.
Mrs. Jenkins is the mother OF
.Uldic. a freshman at Flora Stone
Mathcr Reserve. Cleveland. lo.
ward III. as student at George
town Day School, and Larry. a
student at Brightwood Demon.
stration School in Washington.
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1960-10-08

During the last four months
of 1859, 1892 times Of shoes
and clothing were given free TO
reeCy children. This was nearly
iwo-thirds cf The total amount
given in the entire year-and,
economically, 1852 was a fairly
good year locally, they pointed
out.
But we must be prepared.
Laing said. for any situation that
may arise which viii increase
the ne. : cf the school clothing
program. such as unemployment
caused hy layo.f' or strikes.
Tho ain he
solution 10 THIS communi, prob
lem Contributions by family Of
their Discarded shoes and cloth
IN impose no strain upon the
taxp GERS to keen in school chill
drcn whose Parents have been hit
by temporary financial difficulty.
This is the easiest and best way
we've found during the last %
wears IN which the drives have
been held"
Donations should be wrapped
in bundles. shoes tied in pairs.
and tai.en IA a public school be-
fore the drive ends Friday. Oct.
II A home pickup may be ar
ranged by calinc the Volunteers
Of America at Woodward 2-83lO
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1960-10-08
Fall Public School
Clothing Drive On

Public support of the current Fall Public School Cloth
ing Drive is held by officials III charge valy necessary
to build up depleted stocks caused by the heavy fan de-
to cothe needy children for school,
head Of Detroit cosponsors of the
Public Schools Social Service and drive figures back
ancy director the appeal for wearabe shoes and
of the local of the Volunteers clothing.