Milford chronicle., 1960-11-25
TIME MOST PRECIOUS

y
valuable possession, you probably would not
answer: Time
But think about it for a minute. What
else is it you have that must be used COR
rectly now, or pass forever along life's road
and never return-and your supply of which
gets smaller every day, and hour?
If time is your most priceless possession,
it stands to reason that you should use the
always shortening supply of it we'll. A Pres
idential candidate, some years ago, used a
good phrase. He spoke of the "unrepentant
minute" That is a good description. The
minute ~Or hour once gone, never returns
not the same one.
If you use it incorrectly, now, you have
missed the boat So, the lesson is to spend
your time wisely. Get all you can out of it,
Actually your time is what concerns you.
Time does not die and fade away-time is
infinity. But you and | die and pass from
the scene.
So our portion of time is a priceless
possession. 1t is the only thing you can't
increase in this life. You only have so much,
and you will never have as much tomorrow
as you had today. That's a pretty good ar
gument to do something worthwhile today.
It's worth a thought.
OPTIMISM'S NOT ALL
The public is m e t m e to- d that
to admit that anything is wrong with the
state of economic affairs may bring the
whole structure down with crash. Accord
ing to this view, it is not the actual condi7
tion of business that is Important but what
people say about it.
This is nonsense. Recessions do not
arise out of mere talk, nor can one bring
about prosperity by more optimistic state
ments. The notion that the people talk
themselves into a recession is fallacious.
Businessmen cancel orders when their books
tell them that something is wrong Workers
who are laid off know that all is not we'll in
their line of work, whatever the profession
al optimists may say
The matter was thoroughly tested in the
great depression of the 193Os After the
stock market crash, on all sides remarks
were heard such as PROSPERITY is lust
around the corner" and Business is fun
damentally sound" If confidence were all
important, it should have sprung up when
shrewd old John D. Rockefeller, Sr announ-
ced, For some time, my son and have been
buying sound common stocks" But, con-
fidence and optimistic talk notwithstanding,
the depression hung on.
The famous chant, every day in every
way, things are getting better and better, "
is not wise business guide The critic who
pinpoints some wrong condition helps more
you may destroy confidence"
SUPPORT HOME MERCHANTS
In this issue of the Milford Chronicle
are to be found the advertisements of some
Milford merchants. These merchants are,
through the medium of our paper, asking
for your support. We all realize that thou
sands of dollars go out of Milford every year
that should be and could be spent in our
community. 1t behooves all thinking people
to consider this matter and keep as much
of our money at home as possible.
The idea that the slogan "Trade at
Home is the despairing cry of dying COM
munity, is absurb, although there are some
citizens who classify it in this wise. Town
boosting is an art practiced by those live,
wide-awake communities, made so by citi-
ZenS who believe in their town and support
their merchants.
The merchants of this county are not
asking for, nor entitled to charity" If
they cannot deliver the goods at equal prices,
quality considered, they certainly do not ex-
pect your trade. If local buyer will take
into consideration the services that backs
up a sale made by local business house. the
immediate delivery effected, the convenient
terms often allowed and the courteous con-
sideration extended it will be plain that
buying at home" has its advantages.
When you buy here, thereby creating a
demand, the local merchants will be able
to increase their stocks, thus offering a va
riety that can compare with some of the
stores in large metropolitan centers. They
cannot do this, however, until they have
some assurance of general local support
The Milford Chronicle calls attention to
the fact that community, like an individ-
ual, cannot spend its money and keep it too,
but a community made up of many people
who spend their money at home, can spend
that money time and time again among its