The Petal paper. [volume] (Petal, Miss.) 1953-19??, 1959-08-06
East Side

Chair piece Three Valentines Parts and two are too long
to use here however part three my avoe suitable in length
1t follows entitled Love On Madison Avenue"
George Emond Asbury Ill has had disappoinments
than Job since he left Yale three years ago. but looks as
he the brink of real Horao Alger success story
In spite of splendid preparation he had hard time getting
oohod in the advertising business He had studied English
statistics psychology the mating habits OF primitive tribes and
forensic medicine He had read all the speeches by leaders OF
profession about how needed fresh honest TALENT and he be-
leved every word. George was the earnest type.
Oddly enough however the sample campaigns he had pre-
pared while still undergraduate didn't to make the right
impression any of the agencies where he applied for work He
had been convinced for example that his tobacco slogans were
original candid and memorable: why worry about lung cancer
DO you want live forver?" followed by tasteful reminder
that "asocras Won't Kill You Amy Quicker Than Any Other
Cigarette" But the Arocra people didn't have vacancies
iUs then.
II the same with his liquor copy. "Ge you twice as
drunk half the fme read Because it is blended with pure
fuse OIL Old Dog Hair Burbon goes into your boodea twice
fast Brand 3D. This demonstrated by cute drawing of
gentleman sumped barr his body transparent you
could the alcohol seepns right through the stomach walls
No takers.
Something akin to genius he felt had gone into his singing
commercial the of the Doxology Chevrolet Has Big
ger Fins Than Anybody es Fins General Motors couldn't
His luck began turn however when he started working
with exer products He almost persuaded brassere company
10 buy his V program designed go the during the next
political convention The commercials to be closely integral
ed with The action the convention floor Just the Presidential
appear the with these words y gde is construct
ed just ike your candidates principles firm uplifting but
defuIy flexible" pity the company couldn't afford TO
sponsor such expensive program
Bot with his latest effort George doesn't how he
miss This time he has gone all the ways he has thought up
perfume which he hopes he have brought out by
lsnvn the firm that already has done well with Apege and
ky SIM II will be sUperscenf presented in gold bottle shaped
Ike ypodrmc syringe, and will have ecks of genuine gold
dust floating in il, like Danziger Godenwasser.
The angle will be TO advertise it THE Dual Purpose Per-
fyme Attracts Men, Repeats Germs" The name of course will
be Aureo Ny Sin.
love that George Esmond I'LL The thing that endears him 10
me the fact that John reported he's the earnest type
Were he Yale he could work for anytime To be sure
use only Mississippi Southern College men, They TOO earnest
or something
Another writer whom like is Dr. James Mcbride Dabbs of
Mayesve sc Dr. Dabbs president of The Southern Regional
Council Atlanta author Of The Southern Heritage Oh he's
LOT of things, as I'm sure many dbecrats will eyoU.
Recently Gene Cox sent me excerpt from article by DR.
Dabb The Wicked Flee which appeared in the PRESBYTERIAN
OUTLOOK indebted TO Gens had it not been for him. I'd
never have the article what with reading anything
don't write.
think you'll agree with that Dr. Dabbs insight, shown
In the following indeed great Truly this Dabbs Christ
ian gentleman And by my ssadards there darned few such
men around today
1 From The Wicked Flee;
What do know about the NEGRO? There u.s. of course the
old remark The Southern white knows the Negro All this
that the Southern white knows about what the Neg
no will work for how long and hard he will work and how much
you get OBJ Of him. the Negro machine But for know
ing the Negro human being did, should act
fnu so fooishk TODAY