Evening star. [volume] (Washington, D.C.) 1854-1972, 1959-08-09
Foil
Color
Forecast

The consumer demand
plays an important role in
future fashion colors. BY
clocking requests from GUS
toners, retail stores help
forecasters determine the
most desirable shades prac-
tically a year before fashions
are created.
Unified influence prevails
in color tastes, as indicated
by the REPETITION of color
preferences in items Of
everyday living that also APP
pear in women's dress fash
ions.
Predicting color trends in
advance of a season is a
highly important service to
both the fashion industry
and the consumer. The man
ufacturer can plan his forth
coming line, knowing in adj
vance the "signal" colors that
will be in demand. Basic
shades Of black, beige, navy,
grey and white are not shown
on the color chart because
they are familiar volume
shades that should always be
included. The high and I'M
usual colors are those that
are swatched and defined.
The same weight Of all
American wool yarn used in
sweaters appears on these
color charts to obtain accur-
ate and perfect tones.
Early Forecast
The earliest color forecast
chart by the fashion indus
try is offered each season by
Woolknit Associates. For over
a decade they have estab-
lished an enviable record for
accuracy with their advance
color cues for sportSwear. The
skirt industry is guided by
this service,
Since the knitwear indus
try works so far ahead and
must dye the wool yarn be-
fore doing the dual job Of
creating silhouettes and Gre
ating knitted fabrics, it is.
necessary to prepare these
forecasts a year ahead. The
fall SO colors, compiled after
thorough research of fash
ion influences, clocking con-
sumner requests and studying
trends here and abroad, were
supplied to the sportswear in
dustry in January for fall SO.
Fellows are highlighted for
the exceptionally colorfNl fall
SO season, according to the
latest chart, and will lend
their sunny glow to every
fashion category.
Two leading shades are a
light clear Chick Yellow and
a richer, deeper Daisy's Eye.
Coincidentally, the automo-
tive industry has evidenced
the same trend to yellow. The
sunny look touches other
pastels with new vigor and
life, among them an orangey-
toned Apricot and a golden
brown Amber Cats Eye.
Delightful misty greens, in
yellowed, blued and grayed
variations open a new field
of wearable neutrals. Among
them are the yellow-green
Fig, the delicate Iceland Moss
and Sea Grass. Lime is a
favorite, as is a deeper Dell
Green.
Singing Blues
Blues fairly sing out their
flattery in a wide array,
ranging from a newly deep
ened pastel. Gentle Blue,
through the clear brilliance
of CloiSOnne Blue and Persian
Blue. No new shade in fash
ion has touched the accept
ance royal has enjoyed dur
ing the past four seasons.
Authorities feel that it may
be regarded as a basic shade
for the future. The intensi-
fled glow of Flame Blue,
deeper-than-royal, quenches
the thirst for a new royal
family tone.
The flash of pinkS and
reds is bright and vivacious.
Among them is Vibrant Pink
and Vital Red, a clear rose
hued shade. Ruby Fort adds
a new, deep, whey flavor.
The rich flair of purple is
significant in Purple Ink, a
dark shade of great depth;
and handsome Plum which
will also appear in mems
Sportswear.
Browns have been in
vigorated with exciting new
tonal touches. Otter Brown
has the rich tone of the fur
for which it is named. The
trend toward off-beat neu-
trail shades is beautifully in
terpreted in the earthly soft
ness of the greened-brown
Peat Moss. Contributing to
the important trend toward
neutrals is the gentle an
tiqued look of gold and
QraV touched Chadac