Milford chronicle. [volume] (Milford, Del.) 1878-1974, 1959-07-03
200 Food Retailers Haze
Received Certificates
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DIR. John A. Perkins, University
of Delaware President.
DIR. Treuenfels who has served
as coordinator of the good indus
try training center at CCNY (Col-
lege of the City of New York; off
cred the food industry represent
atives this five-point program for
retailing success. The program is
based on his study of case his
tories of the successful careers of
individual retailers:
1. Don't resist change. Welcome
change as wider opportunity.
2. Be determined-and lifelong
students.
8. Be actively conscious of what
is happening in your industry, your
trade, your own business.
4. Develop sense of the "es-
sential'. Learn to measure the
probability of one measure against
the other.
5. Use every means to lessen
the burden of mOnotOnOus chores.
DR.. Perkins welcomed the retail
ers to the campus and challenged
them to be concerned with the
welfare of institutions of higher
education. He described univer-
stiles and their stats as the chief
resources for economic and scien-
tific competition with the COM
munist nations.
Because meeting the problems
of higher education will cost
money and it may mean digging
into ones own pocket or paying
more taxes, most people in their
race to keep up with the Jones"
take a "let George do it" attitude
toward financing higher educa-
tion," DR.. Perkins said.
He pointed out that while the
University of Delaware is en-
deavoring to better the standard
of living through the extension of
knowledge and it's applications,
the people who are being served
too often do not show any recipro-
cal concern for the universities.
"As consequence, DR.. Perkins
said, higher education, which
perhaps represents the greatest
opportunity for venture capital in
our national life, is without funds
for capital expansion. 1t is also
without adequte operating budgets
to hold it's best faculty."
Sunday evening, the participants
were treated to a Delmarvalous
chicken dinner, with Mr.. G. Ed
McCauley, president of the Del
marva Poultry Industry, Inc, as
host Banquet speaker was Mr..
Leonard H. Kanter, president of
Staff Supermarket Associates, Inc.
Mr.. Kanter told the group that
the brain power which is the key
to retailing success must be re-
inforced by a new, up-coming
generation of well educated, we'll
instructed, well-acclimated young
sters trained in retail food distri-
button.
Mr.. David Eastburn, vice presi-
dent of the Federal Reserve Bank
of Philadelphia told food industry
Representatives attending Monday
mornings early bird session, that
business activity will continue to
increase during the remainder of
the year. 1t will be slowed down
by steel strike if one should de-
velop. But there is a good likeli-
hood of substantial squirt in the
fourth quarter of the year. "In
fact, a gross national product of
500 billion dollars is possible by
the end of 1859, with a total out
put of percent above 1852, he
declared.
Food marketing research at the
University of Delaware is conduct
ed by the department of agricul-
tural economics, headed by DR..
William E. Mcdaniel. Robert L.
Bull, agent in marketing and con-
sumner education with the Della
ware Agricultural Extension Ser
vice, served as short course gen.
araI chairman