Evening star. [volume] (Washington, D.C.) 1854-1972, 1959-02-24
RESEARCH MEASURES
TARS AND NICOTINE
IN FILTERED SMOKE
Smoke Is "InhaIed" by
Smoking Machines and
Analysed by
Research Scientists.

-
New York, N. Y. Especial report)
Specially constructed machines
which "inhale" cigarette smoke BY
vacuum action, and hold II 10 be
analysed, have created new data
on filter cigarettes.
By this process, scientists are
able TO measure the tar and nicO-
tine content of smoke which has
passed through filter, and COM
pare leading filter cigarettes ON
this basis.
A group of these machines is be-
ing shown to the public at Green's
boro, N. c., in the ultra-modern
tobacco plant Of the P. Lorillard
Company. Demonstrations are
conducted to show that the ciga-
rette is smoked by the machine,
much as a human being would
smoke it, in regular puffs. The
smoke (which would be inhaled by
the average smoker is then cap
tured in a glass container.
Lorillard's research scientists
analyze this smoke, particularly to
determine tar and nicotine con-
tent. BY this method, they have
compared all leading brands Of
filter cigarettes.
Results of continuous tests
made by highly reputable indie.
pendent laboratories confirm
that Kent continues to give the
least tars and nicotine in the
smoke, as inhaled" by the ma
chine, when compared 10 all other
leading filter cigarettes.
Scientists Believe Kent's
Unique Filter Accounts for Low
Tar and Nicotine in Smoke
The research scientists respon-
sible for the proper conduct Of
these tests make sure that no
chance Of error is possible, since
the tests are carefully controlled
and repeated time and time again.
They believe that a major reason
for Kent'S outstanding perform
ance lies in the construction Of the
Kent filter, which is patented and
exclusive to Kent.
Close security is still maintained
around certain portions Of the
Lorillard laboratories, where the
design of the Kent filter was de-
veloped. But this month, medical
journals will receive specific infor-
nation about the principle Of FL
tration in the Kent filter.
A booklet, 1.-The Story of Kent, +"
has been made available to physi-
clans. This report, written by SCI
entists attached to the Lorillard
research project, relates the series
of events which led to the creation
of the Micronite filter.
First, a major research founda-
ton, under LOrillard sponsor.
ship, determined that the average
puff of cigarette smoke contained
over IL billion semi-sOlid parti-
cles. Further research revealed
that inhaled smoke from an Ordi-
nary cigarette has a predominant
proportion of particles ranging
from OIL microns to l.6 microns
in diameter.
Ordinary filter fibers are so
large that they create spaces
through which the small smoke
particles can easily pass. In the
superior Kent filter, however, the
fibers are mechanically manipu.
lated in such a manner as to
create extremely tOrtuOus pas
sageways for the smoke. In this
maze-like network Of superfine
fibers the smoke particle has
much less chance TO slip through
the filter, into the smoke which
you inhale.
Kent's 1858 Sales Gain
Greatest in Industry's History!
For the Lorillard management,
the investment in time and money
necessary to produce this filter has
paid of handsomely. In 1858, Kent
outgained all other cigarettes
combined, with a staggering in
crease of twenty billion cigarettes
sold, over 1857.
An industry spokesman pointed
to this fact as an indicator that
Kent has found the taste smokers
are looking for, in filter cigarettes.
During the past year, he noted
more smokers changed to Kent
than to any other cigarette in
America.
''In this business" he said,
Shafts a sure indicator that the
taste is right. No matter how
much people may talk about tar
and nicotine, they wind up with
the cigarette that tastes best to
them. The taste of the new Kent
obviously holds tremendous ap.
peal for the great smoking pub.
lic."
His statement reflected proper
credit upon a group of men who
have often been forgotten in press
reports of the much-publicizec
success story of the Kent brand
These are the old line tobacco
men, often referred to as leaf
men" in the industry, who have
maintained a rigid quality contro
over the tobaccos used in today''
popular Kent blend. These mer
have worked hand in hand with
the research scientists who devel.
oped Kent'S filter, with one com.
mon goal: to make the best-tastin(
filter cigarette which could b
made, consistent with the least
tars and nicotine Of all leading
brands.
Meanwhile, other major com
panieS have attempted to follow
Lorillard's lead in the competition
to lower tar and nicotine conten
for the smokers. Some have made
good improvements over their oil
standards and the overall result
has been a general lowering o
tarS and nicotine in cigarettes
which most experts approve heart
lily, as at least "a step in the RICH
direction" Others have tried h
initiate Kent, but none have beer
able to duplicate Kent's full filte.
action. Lorillard research is cred
tied with the first major scientific
break through in reducing tar
and nicotine, and has CONSTANT,
maintained this superiority. TIL
quest for constant improvement
continues with the night light
burning bright in Lorillard re
search labs in Greensboro.
In any event, the smokers o
America will continue to deman,