St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1958-10-24
THIS N THAT
by hazel
underwood

part Of
Putting a message across;
Public Relations Is something
you're a part of
Either for profit or loss.
You, in your job, are the firms
emissary.
All that you say and you do
COUNTs-plus or minus - with
Tom, Dick or Harry,
Public Relations is - YOU!
Billions that go into winning the
peoples
Confidence, friendship, good viii,
You can knock higher than several
steeples
II you're a Crouch and a pill.
You put the blessing, or you put
the curse on all
Planning and policy too,
Public Relations is private and
personal.
Public Relations is YOU!
II is by you the customer judges:
You give the Public its slant.
You're the promoter Of grins or Of
judges;
It's the impression you plant
Thatn decide If the firms reputa-
TONS
Proved by performance, all
through;
Public Relations is private rela-
tons.
PUBLIC RELATIONS IS YOU!
-Berton Braley.
Being human, I know you have
gone back to a store, a church,
school, a home and many other
places because 1.-THE clerk, the
people, the teacher, the parents
or some one in the place you want
smiled and was 80 nice to you.
You recall the day you went
shopping in a big department
store. At least that was your in.
tention. A clerk asked If there
was anything you wanted and you
told her yes, thank you.
You turned to show her what
you wanted and she was gone. You
looked all around and noticed she
had gone up to very well dressed
customer, all smiles and was about
to show her something when an
other clerk walked up to you and
said in a soft sweet voice, II will
be very happy to wait on you"
At first you thought of walking
out of the store but the things you
wanted were in your hands so moi
wanting her to think you were
small" you handed her the thing
you had selected.
Your selection was quite large
and as your former clerk cam,
down the aisle with her singl,
piece of lingerie she took you
package out Of the second clerks
arms and said, this is MY Gus
toner. Clerk number two tolC
her to give her order back or sh'
would call the floor manager. Be
fore you could say anything th'
floor manager came to you and il
a very apologize tone asked yo'
which clerk you wanted to make
the sale.
You told him clerk number 2
He asked you what had happened
You told him the first clerk walk
ed away and left you to wait OF
another customer and clerk mum
Der two told you she would b
happy to wait on you. He sale
thank you, handed the secon'
clerk your lingerie and walke'
away talking with clerk humble
one,
That was Public Relations in IL
worst and best form, Clerk mum
Der two asked you to please com
back and shop again and tina
she would gladly wait on YOU
Clerk number one was told sh
was no longer needed II she di
such a thing once more.
In all walks Of life we are Pub
llic Relations. Many a person Ia
left church because some on
has spoken to them in such
short tone Of voice that gave thel
the idea they would not be &c
welcome to attend services Their
A pleasant smile from ar
church member brightens the da
for the newcomer who is trying
find A church 10 transfer his men
bership. You remember the fsmi
who attended church in a stranl
city. one Of the ushers made the
an welcome they cast their lo'
.,,h ,ha church They had be-