davidaulloa/AmericanStories huggingface dataset:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-08-08

Mrs. Z. o. B., Washington
Does any reader know
where ! might be able to
locate an out-of-print book,
The Age Of Mammals by
Henry Fairfield Osborn?
Also, does anyone know
where I might obtain copies
of the green back Johnson's
Readers, second and third.
used in Virginia schools about
1920? I have written B. F.
johnson Publishing Com
pany in Richmond and was
unable to get them from that
company.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-08-08
Sick Cot Query

Mrs. A. B. B., Washington
We have a 9-year-old cat
who scarcely touches food
The Sidney herald., 1958-05-08
CANCER DRIVE
NOT VET FULFILLED

Mrs. Ben HUXLEY, Richland
County Cancer Drive chairman,
announces that the cancer drive
still has not fulfilled its quota.
1t is known that some people
have not been solicited due to
lack of solicitors. She urges that
all of these citizens send their
donation to her or turn it in to
the Sidney National Bank as
soon as possible.
To date $1606.56 has been turn
ed in and our quota is $4,000.
The ANGER drive will close May
rs.
AIRS. Hubley and the cancer
committee wish to thank all of
the fine people who have given
to this very worthwhile cause
and also the tireless workers who
have given so generously of their
time toward making the drive a
successful one.
May we again remind the few
who have not been contacted to
turn in your donations to the
Sidney National Bank or to Mrs.
Ben Hubley.
DR.. Cerkovnik, Pub. Chm.
The Sidney herald., 1958-05-08
Peoples Church
Delegates to
Attend Conference

Delegates of Peoples Congre-
gational church plan to attend
the 74th annual meeting of the
Montana Congregational confer
ence, to be held in Billings May
1915. This will be the first time
many will view the beautiful
new church there.
DR.. Fred Hoskins, minister and
secretary Of the General Council
of the Congregational Christian
churches and c~o-president of the
United Church Of Christ, will
speak on the theme of the
church. His subject Tuesday night
will be $50 to Speak" On We'd
nesday evening it will be $50 to
Act"
On one evening the five choirs
of the First Church will sing.
The Rocky Mountain College
Choir will sing on the other eve
ming. Discussion groups, sympo-
STA on all phases of church work,
reports of the work of the con-
ference, the fine fellowship makes
this an outstanding opportunity.
Mr.. and Mrs. v. Harry Ross, Mrs.
N. Shotnakoff, Mrs. Clint Full
kerson, Rev. and Mrs. Bernard
McLain are planning to attend
from Sidney.
The Sidney herald., 1958-05-08
MAYORS HOSPITAL
WEEK A

Mayor Harold Mercer today
proclaimed May 11-17 in Sidney
as Hospital Week. Communities
throughout the United States and
Canada are joining in this annual
observance of National Hospital
Week.
The proclamation reads:
Whereas our hospitals are pro-
viding an ever higher standard OF
care to an ever increasing num-
Der of patients; and
Whereas our hospitals r able
to maintain the high standard Of
care only because a constant sup
ply of personnel is available to
them; and
Whereas the constant supply OF
personnel is assured only through
the community's continuous sup
port and understanding of the
vital role played by hospitals,
Be it resolved that this COM
munity salutes its hospitals and
their staffs in recognition Of Ma
tional Hospital Week, May 11-17
and calls attention to the oppor-
tunity for hospital careers that
will benefit both the individual
Harold Mercer,
Mayor of Sidney.
The Sidney herald., 1958-05-08
ELKS TO SERVE
MOTHERS DAY BREAKFAST

The Sidney Elks Lodge No.
1882 will serve the annual Moth
er's Day Breakfast in the club
dining room Sunday, May IL.
This is the third annual family
breakfast. Serving will begin at
8 a. m. and continue until all
are served. Table service will
be under the direction of Lynn
and Kay Nelson, and Jane Pc
tersen. Andy Anderson, club
Steward, has a crew of expert
cooks to prepare this meal. The
senior class are leaving their
beautiful decorations for the
prom, so that many adults may
enjoy the attractive colors, as
well as provide a scene for this
memorable day in honor of moth
err. 1t is expected that 500 will
enjoy this breakfast. The admis-
sion charges are soc for adults
and all children Csc. Very small
children free. All you can eatl
Show honor and respect to
Mother. Attend the Elks Annual
Mothers Day Breakfast Sunday.
The Sidney herald., 1958-05-08
INSTALL
RIFLE n

At a drill held Sunday, May 4,
the members of Service Battery
743d Field Artillery Battalion
(24Omm How (VH) (USAR),
Sidney, Montana, installed a rifle
range on the property of Sterling
Swigart, southeast of town.
The morning was spent in
renovating the old firing pits that
were formerly used as a rifle
range and installing combination
sliding targets. Then the after
noon was spent in familiariza-
ton firing of the individual
members of the unit with the
MI rifle.
At zoo p. m. Rev. H. B. Least
man of the Christian Missionary
Alliance church, Sidney, conduct
ed church services at the firing
range for the members of the
unit desiring to attend.
The officers and men of Sid
ney's Army Reserve Unit desire
to extend their thanks to Mr..
Swigart for the use of his prop
erty for this much-needed firing
range and also extend a thanks
to Rev. Leastman for taking time
out of his busy Sunday schedule
to bring religious services to the
site of our training.
The Sidney herald., 1958-05-08

MI. Sobolik came to get them
Saturday and joined them here
for a week end visit at his par
entail home.
L. ]. Fraser returned Saturday
from Seattle, where he has been
making his home with his daugh-
ter, Mrs. Gertrude lessen and
family, since his wife's death.
On his way he stopped in Helena
and spent over a month there at
the home of his son Vernon,
where he tells us he was able TO
help in the home while his
daughter-in-law was i'll. She had
undergone two operations but was
getting along nicely when he
left. After a visit here among
old friends he plans to return
to the west coast.
DR.. and Mrs. Ralph Sorenson
and family of Wolf Point were
week end guests at the home OF
DR.. Sorenson's parents, Mr.. and
Mrs. Elmer Sorenson, and Mrs.
Sorenson's parents, the Art Han
sens just north of Sidney.
Mr.. and Mrs. A. M. Cooley re-
turned Tuesday from Mesa, Arr
IONA, where they enjoyed the
winter. The Cooleys own their
own home at Mesa and while
there enjoyed the company of
their son Albert and family of
Grand Forks, N. D., who were
with them for ten days, and their
daughter and her husband, Mr..
and Mrs. c.. ]. Reihsen and son
Jimmie OF Pennington, Mimi,
who spent five weeks with them.
The three older Reihsen sons
were in attendance at their re-
spective schools. Jack will finish
a five year course at the Mime
sofa State University this year,
Marvin is attending teachers col
lege at Winona, Mimi, and Bob
is ia junior high at Pennington.
The Cooleys also visited at the
home of their daughter and her
husband, Mr. and Mrs. J. B. Long
and children Margaret and Billie,
in Colorado Springs, both on their
way to Mesa and on their return.
They report a fine winter and
visits with many former Sidney
residents as well as some who,
like themselves, were just there
for the winter. ~
Miss Margaret Strom was re-
Gently initiated into Alpha Zeta
Phi, one of the seven social So
cieties for women at Concordia
College, Moorhead, Minnesota.
Miss Srom is a Concordia Col
lege freshman and is the daugh-
ter OF MIR and Mrs. c. o. Strom
of. Sidney.
Lorenzo Simonsen was recently
initiated into Athenian, one OF
the seven social societies for men
at Concordia College, Moorhead.
MINI. Mr.. Simonsen is a Con-
cordia College freshman and is
the son of Mr.. and Mrs. Merrior
Simonsen of rural Sidney.
The Sidney herald., 1958-05-08
DAUGHTERS
HOLD INITIATION

Seventeen new members were
initiated into Court Mother Ca
brine No. 1866 on Sunday, May
4, 1858. Grand Regent, Mrs.
Louise Krebsbach led the cere-
monies. Visitors to the Court to
help were Mrs. James Wiseman,
State Regent of Montana; Mrs.
Ralph Jones, Grand Regent of st.
GATHERINGS Court of Glendive,
and Mrs. Frank Lefor, trustee of
st. GATHERINGS.
New members initiated were
Mrs. Betty Eckroth, Mrs. Caroline
Thomas, Mrs. Carol Hammer,
Mrs. Donna Brown, Mrs. Marie
Backus, Mrs. Agnes Rehbein,
Mrs. Helen Schroer, Mrs. Mar
jorie Chadderton, Mrs. Alice
Flemming, Mrs. Harriet Bell,
Mrs. Mary Scott, Mrs. Rose F.
Murphy, Mrs. Vivian MERCER,
Miss Grace Irigoin, Miss Dorothy
Fink, Mrs. Bernadine Arnold,
and Mrs. Barbara Meyer.
Father McDermott, Chaplain,
spoke briefly to the new men,
bers.
After the initiation ceremonies
Mrs. Carol Hammer accompanied
by Mrs. Jean johnson, sang "On
This Day" and you'll Never
Walk Alone"
A tea followed with the table
decorated with the Maypole
theme. Mrs. Katy Kaufman and
Mrs. Nora Fink poured. Chair
man of the tea was Mrs. Mary
Hall with Mrs. Violet Verhasselt,
Mrs. June Schmidt and Mrs. Rosa
Lewis on her committee. Roberta
Hall played the piano during
the tea.
The Sidney herald., 1958-05-08

Mrs. Nell Cloyd left Sunday
for Bozeman, where she will be
employed at the Roecher Drug
in the cosmetic department. Mrs.
Cloyd came to Sidney seven
years ago from North Hollywood,
California, where she also held
a position as cosmetician, and
has been employed by the Tur-
ner Drug Co., during her entire
residence here. Mrs. Cloyd X
pressed regret at leaving Sid
ney, where she has made many
friends, but said she was making
the move to be near her mother
and her sons family, all of whom
are in Bozeman.
Editor Bob Pittman Of the
Glendive Daily Ranger and Mrs.
Pittman were Sidney callers last
Thursday.
MI. and Mrs. Jim Hedegaard
and son Scott of Tioga visited
in Sidney over the week end
with her parents, the Henry
Schwenkes, and with Mr.. Hede-
guards people at Savage. Mr..
Hedegaard is employed on oil
wells in the Tioga area.
Mr.. and Mrs. John Langwald
of Fairview returned last Friday
from Mesa, Arizona, where they
spent the winter. They bought a
winter home at Apache Junction
nea Mesa and plan to spend
about six months through the
winter there regularly in the fu-
ture. Returning they drove thru
a snowstorm in New Mexico and
over a six mile stretch of high
way under construction where
the car windows were slushed
over and driving was difficult
from the melting snow on the
roadway. MIR. Langwald told us
that with the sun shining every
day and temperatures in the 70s,
there is no place like that part
of Arizona where they see peo-
pie from up here every day.
James Kanesky, who has been
home on leave after 10 months
of service in Japan and Korea,
left Monday, in company with
his mother, Mrs. Ray Kanesky,
for a weeks visit together with
relatives and friends in Mime
apolis and Wilmer, MINI. James
will 90 on from there to Green
vile, Miss, where he will begin
duty at the air base May is and
Mrs. Kanesky will visit in Min
nesota for another week before
returning home. During James
visit at his home here he was
honored at family dinners at the
Walter Quilting, Kenneth Nc
Donald and Carl Herman homes.
MIR. and Mrs. Cecile Steele
have had for their houseguests
The Sidney herald., 1958-05-08
Packard Is Named
To Safety Unit

R.. E. Packard, Sidney manager
of the Mountain States Telephone
and Telegraph company, has been
designated as the Sidney repre-
sentative of the Montana council
for traffic safety by K. p. Todd,
president of the council and vice
president and general manager of
the telephone company in Mon
tana.
Packard, as council representa-
tive, will handle Sidney residents
applications for membership in
the traffic safety council.
Organized through the aid of
citizens, organizations and en-
forcement agencies in 1857, the
safety council was instrumental
in saving 81 lives to take the lead
in nationwide traffic accident re-
duction, Packard stated. The 1858
goal is to lead the nation in traffic
safety through the continued eff
fort and financial support of all
citizens, groups and firms, he said.
All companies in the Bell sys-
tenn are intensely interested in the
prevention of accidents and have
a continuing program with the
employee group, Packard said.
There are 86,128 vehicles in the
SYSTEMS fleet, largest in the coun-
try outside of the Government.
Mountain States, with 433 We
hicles in Montana, probably op-
crates the States largest fleet.
Manager Packard said the tele-
phone company is willing to pre-
sent films and programs concern
ing safety to groups in the Sidney
area.
The Sidney herald., 1958-05-08

U. S. in 1920, and on August %
of that year married Bernard
Amestoy in Sidney.
The deceased is survived by
her husband and two sons, Paul
Amestoy and Charles Amestoy,
both of Brockton, and seven
grandchildren.
Organist was Mrs. Joe Provost,
and music during the mass was
provided by Mrs. Provost, Mrs.
John Carda, and Mrs. Charles
Provost.
Pallbearers were Joe Irigoin,
Marshall Irigoin, Victor Irigoin,
Bert Bidegaray, John Bddegaray
and Augustine Bianco. Burial was
in Sunset Memorial Gardens in
Sidney.
The Sidney herald., 1958-05-08
LADIES GOLF CLUB
HOSTESS

May ID - Covered dish guest
day, Mrs. Dean Beck, Mrs. Clinton
Fulkerson.
May 21-Mrs. Bob Anvik, Mrs.
Leroy Ekedahl.
May 28-Mrs. LaMoine LaFay,
Mrs. Jay White.
June Mrs. Jim Turner, Mrs
Henry Turner.
June 11-Covered dish, Mrs
Robert st. Cyr, Mrs. VIM. Rounce,
June 18-Mrs. E. E. Edmondson,
| Mrs. Margaret Ball.
June 25-Tournament.
July 2-Mrs. Wayne Cummings,
Mrs. HUI Williamson.
July 9-Covered dish, Mrs. Geo.
Patterson, Mrs. Jim Tidyman.
July 16-Mrs. Donald Nutter,
Mrs. Babe Turner.
July 30-Mrs. Victor Koch, Mrs.
Howard Turner.
August 6-Mrs. Kay Carpenter,
Mrs. M. F. Cerkovnik.
August 13-Mrs. Gordon Beagle,
Mrs. Helen Watkins.
August 20-Mrs. Henry Ander-
son, Mrs. Clair Evanson.
August 27-Mrs. Russell Pack
ard, Mrs. Azalea Butka.
Sept. 3-Mrs. Roy Rounce, Mrs.
r. D. Benson.
Sept. 1O-Covered dish, Mrs.
Francis Jones, Mrs. Paul Cresap.
Sept. 17--Mrs. Chas. Hurry,
Mrs. Monroe Whitmore.
Sept. 24-Mrs. Bruce Harris,
Mrs. Hurry Carey.
Oct. Mrs. Nick Hansen, Mrs.
Geo. Johnson.
Oct. 8-Covered dish, Mrs. Carl
GLAND, Mrs. Irene Lalonde.
Oct. 15-Mrs. Mary Magruder,
Mrs. Phyllis Eddington.
Oct. 22-Mrs. VIM. SietZ, Mrs.
Glen Hall.
Calendar Committee:
Mrs. Wayne Cummings, Mrs. E.
E. Edmondson.
Country Club Committees
For Saturdays
June z - MI. and Mrs. Dean
Beck, Mr.. and Mrs. Dexter Lille,
Mr.. and Mrs. L. j. Lee.
July S - Mr.. and Mrs. Harold
Rounce, Mr.. and Mrs. George Blu
baugh, Mr.. and Mrs. Jay White.
August 2-Mr. and Mrs. Robert
st. Cyr, Mr.. and Mrs. Geo. Bat
terson, DR.. and Mrs. Avery San
ford.
Sept. 6-Mr. and Mrs. Roy
Rounce, Mr.. and Mrs. Jim Turner,
Mr.. and Mrs. Gordon Beagle, Mrs.
Axel Nelson.
Oct. Mr.. and Mrs. VIM. Sietz
ST., Mr.. and Mrs. Joe Niehenke,
Mr.. and Mrs. Austin Paulson,
Elizabeth Roth.
Nov. Mr.. and Mrs. Francis
Jones, Mr.. and Mrs. Glen Hall,
DR.. and Mrs. John Low.
Dec. 6-Mr. and Mrs. Bob An
vik, Mr.. and Mrs. Henry Ander-
son, MIR. and Mrs. Don Nutter.
Jan. 3-Mr. and Mrs. Joe Hal
vorson, Mr.. and Mrs. Eugene
Amoe, Mr.. and Mrs. Hubert John
son.
Feb. 7-Mr. and Mrs. HUI Will
hanson, Mr.. and Mrs. Wayne
Cummings, Mr.. and Mrs. Henry
Turner.
March - Mr.. and Mrs. Bill
Rounce, Mr.. and Mrs. Victor Koch,
Mr.. and Mrs. Nick Hansen, Mrs.
Phyllis Eddington.
The first name listed each
month is the chairman. If you are
unable to serve please find your
own substituted
The Sidney herald., 1958-05-08

Mr. and Mrs. Richard Lueder of
MI. Pleasant, Mich, Art Williams
of Ithaca, Mich, and Howard
Sincox of Fairfield, Ill. They
were here to look after their oil
interests in this part of Montana
and in North Dakota.
Mrs. Alice Kendall is reported
as. getting along nicely at the
local hospital, where she under
went major surgery Monday.
A. 0. Wang of Williston was q
week end guest at the home of
his s~on-in-law and daughter, Mr..
and Mrs. Harve Pavek and fami-
ly. MIR. Wang is county auditor
of Williams county.
Mrs. Bob Anvik and son Stevie
returnd Sunday from Billings,
where they spent the week at the
home of Mrs. Anvik's parents,
Mr.. and Mrs. Vernon George.
Mrs. Anvik drove and Bob joined
them there for the week end, and
accompanied them home.
Guests at the Hurry Carey
home this week are Mrs. Carey's
mother, Mrs. Fritz Reikofski, and
her sister Mrs. Dick Henry and
children, Karen, Jackie and Rick
ey from Columbus, Mont. They
arrived Tuesday by car and will
visit here through Mothers Day.
Mr.. Reikofski and Mr.. Henry will
join them here for the week end.
Mr.. and Mrs. S. A. Anderson
and their daughter, Mrs: L. E.
Witt drove to Billings last We'd
nesday to meet their son and
brother, DR.. Hugh Anderson,
who visited at his home here
through the week end. He was
accompanied by his fiance Miss
Edith Knox OF Gladstone, Ore.
DR.. Anderson is Resident at the
University Hospital in Portland
and Miss Knox has a position
there as x-ray technician. Mr..
and Mrs. Anderson took them
back to Billings Sunday to leave
from there for Portland. They
made the trip both ways by
plane.
Kenneth Mcdonald, manager
of the local Montana-Dakota
Utilities and his wife, and Roy
Gunderson, company salesman,
attended the 9th annual sales
and management meeting held in
Billings recently.
Mrs. George Sanders, Mrs. AL
ford Bahls and Mrs. Dudley
Stone attended the annual con-
ference of the Methodist WSCS
held in Missoula last week, Mrs.
Bahls and Mrs. Stone + con-
ference officers and Mrs. SAM
ders was a delegate.
Mr.. and Mrs. J. j. Motzko re-
turned Wednesday evening from
the west where they enjoyed a
leisurely trip in company with
their son. James was hom e
for a few days vacation from
his position as teller in the First
Independent Bank at Vancouver,
Washington. He made the trip to
Sidney by plane.
Mrs. Albert Sobolik Jr., and
sons, Dannie Albert and Bobbie
Paul, who had been visiting for
two weeks at the home of Mr..
Sobolik's parents in Sidney and
with her sister, Mrs. Dick Thomp-
son and family at Fallon, left Sun
day to return to Lowell, Wyoming.
The Sidney herald., 1958-05-08
MIR. AND MRS. MERRILL SAX
REPORT NEW GRANDSON

Mr.. and Mrs. Merrill Sax an
nounce the birth of a little
grandson, Kelvin Wood, born Fri
day, May 8 in Missoula. Mrs.
Wood, the former Lorene Sax,
and her little o r reported as
getting along fine. Mr.. and Mrs.
Jim Wood are making their home
in Missoula while Mr.. Wood is
working on his M. A. degree at
the state university.
Mrs. Merrill Sax left Satur-
day for Missoula to see the new
little grandson and plans to spend
a week or more at her daughters
home.
The Sidney herald., 1958-05-08
Obituary
Mrs. bernard Amestoy

Requiem mass for Mrs. Jeanne
Etchpare Amestoy, wife of Ber-
nard Amestoy, was held Satur-
day in st. Philomena's Catholic
Church in Sidney. The Rev. Jo-
seph Heretick of Culbertson, was
the celebrant. Rosary was re-
cited at the Cloyd-G order Nor
tuary Chapel on Friday.
Mrs. Amestoy died at her
farm home about As miles north
west of Sidney April 20, of a
heart attack. She had suffered
from a heart condition for sew
eral years.
She was born in France, on
April Is, 1893. She came to the
The Sidney herald., 1958-05-08
BUY A POPPY!

Wear a symbol of your con-
Germ for others - wear a Vet
Grams of Foreign Wars Buddy
Poppy. The VIEW will conduct its
annual sale of the symbolic little
crimson flower May 10 in this
community. The Buddy Poppy
sale will mark an occasion when
all OF us can give thanks to those
men who are still suffering the
ravages of war. The money coli
lected during the Buddy Poppy
sale viii go to those who are
still in need and to their widows
and orphans. Let's show the
world this is n community
which has not forgotten the men
who did not forget us during
our hour of need. Do your part.
Give generously - buy a VIEW
Buddy Poppy.
The Sidney herald., 1958-05-08
NOTICE

The annual meeting of the Sid
ney Cemetery Association will be
held tomorrow (Friday) May 8
at Richland County Court Room.
The meeting will be called to
order at 3 p. IN. This is a very
important meeting and all Off
GERS are urged to be present.
Sidney Cemetery Association.
The Sidney herald., 1958-05-08

You will find a nice assert
ment OF Toiletries for Mother at
Turner Drug Co. Featuring Chan
mel Perfumes and Colognes at
Turner Drug and Helena Rubin
STEMS colognes and spray mists
at Hotel Pharmacy. 16-ltc
The Sidney herald., 1958-05-08

Tussy Summer Specials -
Contraband, Safari, and Fla
mingo Col0gnes and Busting
Powder. Reg. $500 size for only
S1.00. The New Sidney Drug
Store. I6-1tc
The Sidney herald., 1958-05-08

See the new Revere Electric
Eye-Matic 8mm Movie Camera.
Instant loading, fooI-proof and
fully automatic. The New Sid
ney Drug Store. 16-1tc
The Sidney herald., 1958-05-08

Complete selection of Mothers
Day cards and box candy. The
New Sidney Drug Store. 16-1tc
The Sidney herald., 1958-05-08

Brand New 1858 Model Norel-
co Electric Shaver. Reg. Price
S24.95. Now on sale S14.98. The
New Sidney Drug Store. 16-1tc
Montana farmer-stockman., 1958-09-01
In Ny Book,
AdveatiA1tq u
Beneficial, Neceaba,llI
By II. c. BAYERS

buyer to be more injured by not get
ting his needed article because he didn't
know where to get it than the seller
would be by not finding buyer to sell
to. Therefore, advertising is most bene-
ficial to the buyer as well as the seller.
Both can lose by not contracting each
other, and advertising is the method of
contracting.
Now since we have decided that ad-
vertising is beneficial and necessary,
let us set forth the kind of advertising
that may bring the best results.
I think an ad should be attractive,
have eye appeal, be set in suitable
space and describe fairly and care
fully the product for sale. There must
be attraction enough in the ad itself
to cause the reader to read it. An ad
Montana farmer-stockman., 1958-09-01

not read is a poor investment.
Also, an ad that fails to give carefully
all the information likely desired by the
purchaser may not be very successful
In my own case, which usually is cat
tie, I may be looking for something
special and if that point is not covered
by the ad take it for granted they don't
have it and dismiss further consid-
GRAFTON.
Also I believe we should be careful
not to lover SELF in our advertising.
No doubt the seller believes in his wares
and may be over optimistic, while it is
natural for the buyer to come with a
critical eye and he may under value.
If the animal or article has been over
rated in the ad, your buyer is likely
to be disappointed, and disappointed
man is awfully hard to deal with.
Montana farmer-stockman., 1958-09-01

The public will soon find out If you
advertise honestly and conservatively.
When to advertise well deserves a
few thoughts, too. believe it well to
keep your name before the public at
all times. Even though they have never
met you, reading your ad often makes
them feel sort of acquaintanceship
with you.
However, I am strong for saving my
gun powder for the season am ready
to sell and they are ready to buy.
That's when people are looking; that's
when they will read the ads.
But. by all means, advertise. Let the
public know where you live and what
you have to sell. The best way to kill
a man off, in politics or business is
never to mention his name in print or
BY mouth.
Montana farmer-stockman., 1958-09-01

I HAVE BEEN ASKED to write an
article on advertising.
1 don't set myself up as being any
special ad writer but so sincerely be-
lieve in advertising that I have decided
to set forth some of my thoughts in
the matter.
In my book, advertising is beneficial
and necessary. Advertising is as neces-
sary to the health of business as food
is to the health of the body. Without
it business would soon become stag
nant
Every article produced in quantity
is produced for the use and need of
some one else in some other part of
the country. It's quite possible for the
Montana farmer-stockman., 1958-09-01
HERD SIRES

Modest Domino 10th
Beou LompIiehter 18th
Beou Modest D 10th