davidaulloa/AmericanStories huggingface dataset:
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-04-05

Baton Rouge, La, Mar. 31.-The
Louisiana Association :. of High
School Principals Conference will
be held at Southern University,
April 10 and IL, it was announced
this week by DIR. w. w. Glen, CO.
ordinator for the meeting.
During this conference, the prin-
cipals' take a critic i look at their
school problems and invite some
Of the nations top consultants to
assist in finding solutions and ex-
ploring possibilities.
This year, the educators will
have as their guest DR.. Raymond
G.. Wilson, executive secretary,
Southern Association of Colleges
and Secondary Schools, Atlanta,
Ga, who will deliver an address
at the Thursday morning session
and DR.. Robert Cummins, South
ern Education Foundation.
Others appearing on the two-day
program will include a number of
professors from Grambling College
and Southern University and men,
bers of the State Department of
Education and the East Baton
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-04-05
coIored farmer Puts Cotton And
Tobacco Land In Soil Bank,
And Concentrates On Livestock

Bank Program, as well as other inn
proved practices. They were the
first in their county to establish
pastures of Coastal Bermuda as
improved grazing; among the first
to provide W-type drainage water
ways; and were leaders in the
Soil Bank signup.
eve decided 20 years ago that
we were going to make a success
of farming, but our outlook then
didn't look good" says Mr.. Cooney.
At the time, he was growing a few
acres of cotton and tobacco on
rented land, blowing his crops
morning and evening with an OK
and making ends meet by teach
ing in a one-room Florida school.
Within five years, the Cooneys
had saved up enough to buy a pair
Of mules and make the down-pay-
ment on 100 acres near Tallahas-
see. Then the bad luck struck.
Their home burned and they moved
to Monticello, Fla, where they had
lived once before, and began rent
ing again.
In 1850 they moved to Boston,
Ga, and started buying 306 acres.
Within few years, they had sold
enough timber off the farm to COM
plete the payment.
Today, Mr.. and Mrs. Cooney and
their four children live in an at
tractive home. Their beautifully
Handicapped yard even has a small
fish pond. In the backyard their
tractor and other equipment are
housed in a shed when not in use.
Mrs. Cooney has 60 layers from
which she gathers around 10 dozen
eggs a week. Most of these are
sold in town.
Mr.. Cooney is growing into live
stock production. He has % head
of Aberdeen Angus cattle, includ-
ing two purebred bulls. Also he
has five Duroc and Beltsville No,
l sows. His livestock is grazed in
60 acres of pastures and finished
on 100 acres of corn.
81 plan to continue expanding
my livestock and cutting back on
cotton and tobacco" says Mr..
Cooney. 81 just don't have the help
to handle these crops, and l don't
intend to keep my children out Of
school,"
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-04-05
JEFFRIES IS ELECTED PRESIDENT
OF NEGRO MARKET DEVELOPERS

Jesse j.. Lewis Associates, DlTn-
ingham, Ala, and James S. Avery,
ESQ Standard Oil Company of
New Jersey, New York. Howard
Fitzhugh, Howard University pro-
lessor of marketing and HENDRIX
Organization associate, was re-
named NAMD executive director.
All members of the organiza-
tons Ethical Practices Commits
sion were reappointed by the body.
Mr.. Hendrix heads the commits
sion with its members consisting
of Mr.. Albright, ]. R. E. Lee, vice
president, Florida A. and M. Uni
versity, Tallahassee, Howard B.
Woods, executive editor, The st.
Louis (Mo.) Argus, and Wendell
P. Aston, ESQ. Mr.. Lee also heads
the associations Educational Ac-
tivities Committee, and Ramon S.
Scruggs, Michigan Bell Telephone
Company, Detroit, is Awards COM
mittee chairman.
Tom Hawkins, HENDRIX Organl-
zation, who formerly served NAMD
as state director for the District
of Columbia, Maryland and Vir-
ginia, was elevated to the post OF
regional vice president. Alvin J..
Talley, r. Mars, The Contract Com
pany, becomes director for D. c.
Md.-Va. Jack Moore, The Atlanta
Coca-Cola Bottling Company, was
retained as state director for
Georgia, with Mr.. Woods becoming
the new state director for Mis-
souri,, succeeding Mr.. Porter.
Consultants to the NAMD board
of directors are DR.. w. L. Crump,
director Of public relations, and w.
v. Harper, coordinator of indus
trial relations, Tennessee A. and /.
State University. Mr.. Harper
serves as director of the Market
ing Clinic, which has been annually
promoted by TIE Tennessee uni
versity for the Market Develop
ers.
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-04-05
Robert Shaw To
Conduct hayden's
"The Creation"
On Easter Sunday

Hayden's great oratorio, "The
Creation, will be presented as a
special Easter Sunday broadcast
by the New York Philharmonic on
CHS Radio Sunday, April 6 at 3:05-
4:3O PM, EST. The work will be
conducted by Robert Shaw, who has
been heard on CHS Radio recently
as associate conductor of the
Cleveland Orchestra, and who
makes his debut on this occasion
on q Philharmonic broadcast.
Soloists assisting in the perform
ance will be Adele Addison, So
prano; John McCollum, tenor, and
Mack Harrell, baritone, as the
Archangels Gabriel, Uriel and
Raphael, respectively. Soprano
Louise Natalie and baritone Paul
Ukena will sing the roles of Eve
and Adam. The choral group for
"The Creation" will be the Robert
Shaw Chorale, noted. chorus or
ganized by Mr.. Shaw in 1913.
Haydn's great work was written
between 1876 and 1898 and is set
to 4 text which blends sections
from the Scriptures and from Mil
toms PARADISE Lost" For these
performances, Mr.. Shaw will use
an English textual adaptation by
himself and Alice Parker.
"The Creation" is composed in
three parts: Part l depicts chaos
and the emergence Of order; Part
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-04-05

cessful job done by Billboard for
ESQ in the Negro market was GER
tainly a factor in the opening of
other opportunities for Negro mar
ket developers. Mr.. Jackson is
now in retirement.
Five of the ID men receiving the
NAMD's Ten Year Award were in
Nashville for the ceremonies. They
were A. L. Smith, jefferson, Tex,
Leonard Custom Tailors Company;
William F. Majors, The Coca Cola
Bottling Company of Memphis; Al
win J. Talley, Washington, D. c.,
and Samuel w. Whiteman, Char
lotte, R. Mars, The Contract Com
pany, and Frank A. Dee, Schenley
Industries, New York. Tom Shrop-
shire, Philip Morris & Company,
received award for Herbert H.
Wright, who has had more than
10 years with the nationally known
tobacco firm.
Others honored, but not present,
included Eddie Hillard, Sandusky
Brewing Company, and Craine Che
nault, Pabst Brewing Company,
both of whom reside in Cleveland;
Preston D. Chestnut, E. F. Young,
Jr., Manufacturing Company, Sell
ma, Ala; David F. Watson, Pepsi
Cola Company, New York; Mishael
Jones, Carry Ice Cream Co.,
Thompson Diaries and Peoples
Drug Stores, Washington, D. c.;
Berned Creswell, P. Ballantine and
Sons, New York; Wendell P. AL
ston, ESQ Standard Oil Company
of New Jersey, New York, and
Ramon S. Scruggs, Michigan Bell
Telephone Company, Detroit.
Joseph F. Albright, retiring
NAMD president, Nashville, was
gifted with a gavel by the asso-
citation. Norman E. Jones, Tampa
public relations firm head, made
the presentation in behalf of the
associations membership. DR.. Will
liam L. Crump, director of public
relations at the University, was
POSTMASTER for the dinner in which
the Institutions vice president, DR..
A. v. Boswell, brought greetings
in behalf Of President w. s. Davis.
Moss H. Hendrix, The Moss H.
Hendrix Organization, Washington
D. c., made presentation to Mr..
Walker, while Mr.. Whiteman.
NAMD board member, awarded the
Ten Year Citations.
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-04-05

dler, and the Paul Breaux High
School Choir of Lafayette, under
the direction of Miss Earline d.
Pipkin.
Fridays program begins at 9
am, with E. C. Land, president
of the group and principal of Low
cry High School, Donaldsonville,
presiding. Speakers at this ses-
sion will be the Honorable Shelby
M. Jackson, state superintendent
of education, and DR.. Cummins,
who also doubles as general con-
sultant. Special music during this
session will be presented by the
Central Memorial High School
Choir of Bogalusa, with Miss Bar
bara Conrad, directing.
Friday evening, the principals
will return to their group discus
sions and close their session at a
general assembly set to begin at
2:30 pm. Mrs. E. T. M. Hayes,
principal of Thomastown High
School, will preside.
At the final session, Kilgore will
give a conference summary. Other
reports will also be read and re-
ceived by the assembled group.
One report will deal with the hon.
ors, members of the organization
received at the National Associa-
ton of Secondary School Princi-
pals Conference, held recently in
Indianapolis, Ind.
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-04-05

estate firm renting the dwellings
had sent notices to white tenants
saying it had been instructed by
the owners "to vacate all the apart
ments in this row and change the
type of tenants" The notice, the
commission said, stated, reflective
April 1, all of these apartments
will be available to colored folks"
Dean N. R. HI. Moor of Trinity
Cathedral, co-chairman of the COM
mission, called the move blatant
discrimination against white fami-
lies" He said such practices main
tain our slums and the social prob
lens that go with them"
The commission said inspection
showed the apartments were run
down and unattractive and in poor
ly maintained buildings" Dean
Moor said landlords must assume
responsibility for keeping property
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-04-05
Negro Soldier 49,.

Continued from Page One)
Sullivan, % years old, served in
Korea as a sergeant in the Second
Division. He was captured by
Communist forces in 1850 and at
Panmunjom in January, 1854, re-
jected an opportunity to be repat-
rated, choosing instead to 60 to
Communist China.
Facing newsmen in his hotel
room shortly after his arrival, Sui
Ivan seemed nervous, spoke halt
ingly and was often incoherent.
He said he had gone to Communist
China to work, study and add my
| voice for peace" and that he was
returning home because it was
"about time"
He said he had gone to Com
munist China "in the skin and
heart of Negro" and had been
Every happy among soul-stirring
and peace-loving people"
He said he had been paid "more
than sufficient" and at first
seemed to indicate that he had
been paid by the Red Cross. When
pressed he said "the Government"
had provided the money.
Asked what he had studied, he
replied "the international situation,
which today really is in a state of
." what ardent stirring
for peace in the world"
After another interchange in the
same vein, Sullivan stood up, said
he was tired from travelling since
Friday and walked out. AS he left
he responded to final question by
giving his age and saying that his
family now lived in Sausalito,
Calf.
Sullivan looked we'll and was
dressed in a neat but out-of style
double-breasted blue suit.
The Red Cross representative,
Leland Smith, and Edwy Reeves,
United States Consul, met Sullivan
at the border and accompanied him
in car to the hotel. Mr.. Reeves
later said he had questioned Sulli-
van to ascertain whether he had
done anything in Communist China
that could cause forfeiture of his
United States citizenship.
Mr.. Reeves said he had had
trouble getting straight Eyes or
no answers" The United States
Consulate is making arrangements
to send Sullivan to the United
States by the first available ship.
Sullivan is one of Fl American
Korean war captives who elected
to live in Communist China. One
has died and eight others besides
Sullivan have gone back to the
United States.
Sullivan was dishonorably dis
charged from the Army after he
decided to go to China. He told a
French correspondent in Peiping
in 1866 he was glad he had left
the United States where he was
Disseminated against because of
his color, and that he never wanted
to leave his happy life in Com
munist China. .s.-s -. s.o....oa
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-04-05
Nearly 100000 white and colored

Nearly 100000 white and colored
cotton and tobacco farmers have
offered to put 3,188,145 "allot-
ment" acres into the Acreage Re-
serve of the Soil Bank this year to
help reduce price-depressing farm
surplusses, reports the u. S. De-
partment of Agriculture.
Among these farmers is Benja-
min Cooney of Boston, Ga, who
for the second time has put all
his allotment" cotton and tobacco
acres into the Soil Bank, and is
now concentrating on livestock.
Altogether, Gel $40 farmers have
offered 12,234,O acres for the
1858 Acreage Reserve program;
and $4,000 have signed up to put
2,715,000 acres into the Conserva-
ton Reserve. This is in addition
to the 6,5OO,OOO acres banked
under the Conservation Reserve
program in 1856 and '57.
A. S. Beacon, Georgia Super
visor of Negro extension work,
says Mr.. and Mrs. Cooney first
put land in the Soil Bank last
year, when they banked" four
acres of cotton land and two acres
of tobacco land-all of their allot-
ment of these crops. They received
rental payments to help them
maintain their income while rest
ing the land from surplus produc-
ton and letting it be restored for
use when needed.
But they didn't rely on Soil Bank
payments alone. They raised and
sold 80 hogs, a half dozen calves,
5000 watermelons, and seven tons
of peanuts.
County Agent C. w. McIver says
the Cooneys believe in the Soil
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-04-05
Campaign Opening, Easter Programs
Featured On Abe April Breakfasts

New York, March "a = William
J. Trent, Jr., executive director of
the United Negro College Fund, Of
ficially opens the Funds 1858 CAM
paign over the American Broad
casting Network, April Is. The pro-
gram is one of the regular weekly
broadcasts of the "Negro College
Choirs." TIE choral group of Bene-
dict College, Columbia, S. c., di-
rected by Emmett I. Wroten, will
be featured on this special broad
cast.
The choir of Hampton Institute,
under the direction Of William A.
Scales, will also be heard in a spec
ial broadcast on Easter Sunday,
April 6. This program was record
ed for the ABC series in Chicago
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-04-05
Negro Market.
CONTINUED from Page One)


also president of the National
Newspaper Publishers Association,
was principal speaker for the
NAMD's Awards Dinner, held on
the beautiful campus of Tennessee
A. and l. State University, during
a three-day period of activity
which brought large number of
product representatives toTTennes-
sees capital city.
Terming market developers "out-
posts" Mr.. Walker told the dinner
group that Ito man an outpost
calls for courage" and that persons
entrusted with such roles must
have ability, must be willing to
sacrifice, to persevere. The privi-
lege of manning an outpost is not
given to every person. 1t is an as
signment for the exceptional, for
those who are daring, adventurous,
unselfish."
In the course of his address, Mr..
Walker took the occasion to COM
pliment NAMD for it's interest in
ethical practices. Pointing out
that market developers twill get
to the top much quicker and stay
there longer by being ethical" the
speaker noted "a great need for
the establishment Of and adherence
to ethical practices" among mar
keting people. Don't try to rise
by stabbing your competitor in the
back" he urged.
Earlier, NAMD had reaffirmed
its policy statement on ethical
practices, adopted in its 1867 con-
vention. In part, the statment de-
clared it to be a firm policy of the
association that none of its men,
bers shall ever disseminate any
unsubstantiated charges which i'm
ply that any business concern, as
a matter of company policy, has
taken positions on racial matters
which are inconsistent with the ira
ditional American pattern of free
and fair competitive enterprise"
Mr.. Walker was the first recip-
lent of the marketing groups an
nual award honoring James A.
Billboard" Jackson, who pioneered
special marketing activity in be-
half of ESQ Standard Oil Company
of New Jersey. Having at one
time employed Mr.. Jackson, Mr..
Walker opinioned that "the sue
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-04-05
LOUISIANA PRINCIPALS TO
Meet AT SOUTHERN UNIVERSITY

Rouge Parish School System.
Immediately following registra-
ton and at 9 am, w. Leon Hayes,
vice-president Of the meeting group
and principal of Webster High
School, Minden, will preside over
the first general session, at which
Miss C. Marie Collier, president,
Louisiana Education Association
and L. L. Kilgore, State Depart
ment of Education, will bring
greetings.
Then DR.. F. G. Clark, president,
Southern University, will introduce
the main speaker, DR.. Wilson, who
will also serve as general consult
ant during the two-day meeting.
The speaker will talk from 1.-THE
Administrators Role in Curricu-
lum Improvement"
The morning sessions ends with
DR.. Glenn making announcements
and the acknowledgement of all
resource persons and guests. Mon
day evening will be spent in group
discussions.
At 7:30 pm, the principals will
hold their annual banquet in the
University Dining Hall. DR.. Mack
Spears, principal, McDonough No.
35 High School, New Orleans, will
be the POSTMASTER. Banquet
speaker will be DR.. Samuel L..
Candy billiard University, New
Orleans.
Special music for Monday will
be presented by the Washington
Parish High School Choir, under
the direction of Miss Lenora Chan
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-04-05

during the Hampton Cheir's re-
cent Midwest concert tour.
Subsequent April broadcasts will
present :the choir of Johnson C.
Smith University, Charlotte, N. c..
under the direction of Christopher
w. Kemp, April 20; the choir of
Texas College, Tyler, Texas, direct
ed by Frederick d. Harvey, April
81.
The weekly radio series, narrated
by Milton Cross, originates in New
York over the American Broad
casting Network, Sundays, 1925
to 11:O0 am. (WABC-N. Y.-12:35-
Loo p.m.). Check local radio list
ings for broadcast time in your
area.
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-04-05

Nashville, Tenn. = A nationally
known advertising executive, Le-
Roy w. Jeffries, vice president OF
Johnson Publishing Company, Chi
cago, was chosen president of The
National Association Of Market De-
developers last week, becoming
the third lead of the five-year-old
professional organization of per-
sons engaged in marketing.
Mr.. Jeffries succeeded Joseph F.
Albright, public relations director
of Meharry Medical College and
Nashville public relations firm
head. The first president of the as
ISOLATION was Moss H. Hendrix, d.
rector, The Moss H. Hendrix Or
ganization, Washington, D. c., who
was retiring board chairman of
the marketing organization. Ma
MD restricts the holding of its
presidency to two consecutive one
year terms.
Jesse J. Lewis, president, Jesse
J. Lewis Associates, Birmingham
public relations firm, was elected
NAMD first vice president, and
William G. Porter, assistant to the
marketing vice president, AnEeus-
er-Busch, Inc, st. Louis, became
second vice president of the as
ISOLATION. The body voted to elimi-
nate the office of board chairman,
previously held by its retiring pres
ident, giving this function to its
president.
Returned to office were Louneer
Pemberton, secretary, who is as
sociated with the Dayton (Ohio)
Urban League: William F. Majors,
The Coca Cola Bottling Company
Of Memphis (Tenn.), treasurer, and
Frank A. Dee, Schenley Distillers,
New York, assistant secy. Tom
Shropshire, Philip Morris & Com
pany, New York, was named assist
ant treasurer, succeeding the as
sociation,s newly elected first vice
president.
Five members-at-large were cleo
ted to the board Of directors. These
persons include Mr.. Hendrix, Mr..
Albright, Samuel w. Whiteman,
Charlotte, N. c., I. Mars - The
Contract Company, Paul Banks,
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-04-05
Pittsburgh
White Protest
Discrimination
In Housing
Rap Apartment
House Exclusively
For Negroes
For Negroes

Pittsburg, Pa. March 81 The
mayors commission on human re-
lations accused the owners of a
North Side apartment house of
discriminating against white falni-
lies.
The commission said the real
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-04-05

in good condition"
eff dwelling units are in such
bad repair that white families will
not rent them, they are unfit for
occupancy by people of any race"
the dean said.
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-04-05

II the creation Of living things;
and Part III, . vision Of Paradise
in which Adam and Eve celebrate
the glory Of God.
Arizona sun., 1958-05-08
Views Previews & Reviews
Edward Banks

ity worker. S. Policies of labor
unions that maintain all white
craft and technical groups.
Employment managers have
developed several blanket an
SwerS of courteous refusal to
Negro applicants. "The white
workers would walk out in mass
if you were hired, of course !
don't mind" Sorry, you don't
have enough training or expert
ence." mo more positions are
available, we just hired the last
man needed"
Many business concerns will
give "token employment" of
Negroes and other minority
workers. A few will be hired to
take the pressure off the firm
as a face saving gesture or to
make company records appear
democratic. These few minority
workers seldom obtain jobs of
skill or supervision.
All minority workers must be
included in the overall ecOnO-
mic development if we are to
combat totalitarian philoso-
phies at home and abroad. The
intelligence and skills of these
workers must not be wasted to
pacify the traditional fears of
prejudiced white workers.
On Wednesday, May 7, Mayor
Jack Williams signed a procla-
nation for Equal Opportunity
Week, May 11-17 for the City of
Phoenix. This nationwide pro-
gram was initiated by the Presi-
dents Committee on Govern
ment Contracts as part of it's
efforts to eliminate diScrimina-
ton of a racial and religious ma
ture in employment on work be-
ing performed under govern
ment contract. Der
The Presidents Committee on
Arizona sun., 1958-05-08
People To People"
Goodwill Movement Urged

NASHVILLE Roy Wilkins,
executive secretary of the Nat
ional Association for the Ad-
vancement cf Calored People,
today called for people to peo-
pie" communication between
the races in an address pre-
pared for delivery at a mass
meeting of the Nashville branch
of the NAACP.
Our country" he pointed out
in the prepared text, "is now
engaged in people to people
diplomacy on the international
front. We need a 'reople TO
people movement among the
citizens of goodwill in the South,
a movement that will rise above
the rabble-rousers, the sewers
of falsehoods and suspicion, a
movement that will get around
the self-seeking politicians who
would make personal capital OF
dissention and fear
1.-The vast majority of white
southerners wants peace and
progress and obedience to the
law on school desegregation. It
wants to find way to comply
in good faith, with deliberate
speed. The overwhelming ma
jority of Negro Southerners-
only 13 per cent dissent, ac-
cording to Gallup poll wants
school desegregation in accord
ance with the Supreme Court
ruling