The Detroit tribune. (Detroit, Mich.) 1935-1966, 1958-09-06

ITSELF INELIGIBLE FOR USE or THE ADVERTISING
COLUMNS or NY INCOMPATIBLE. INTER.
NATIONAL DAILY. The CHRISTIAN SCIENCE MONITOR
DuPEs or DEvl'sDlLLIoN RAckETs INELIGIBLE
FOR MEMBERSHIP ~ THE CHURCHES or CHRIST.
SCIENTIST - nv ONE. PURE TRUE
THOSE RAckEtS:
I. SEX = ALWAYS or THE DEVIL MARRIAGE.
MERELY POTENTIAL DIVINE CONTROL.
SEX - sATANs SOCIAL r4BoMB'-RAMPANT
THRouoHour SOCIETY. THE ENTERTAINMENT
WORLD AND WORLD or LETTERS
AND EXPLOITATION or CRIME THeREiND
"a 4.-AtcoHotic BEVERAGES TOBACCO.
= DRUG sToeE MEDICINES - APPRAISERS.
sTuPePieRs. SOOTHING svRuPs." 70 roc the
THINKING or THE DEVILS ADAMS. EYES.
NUMEROUS GAINS. JUDAS KNAveS AND FOOLS,
TINE ECO AND PSYCHOLOGY OF ALL HUANA-N
PARENTHooO - THE CHASTITY FARCE OF MAT6RiAL
(so-eaIedl EXISTENCE" p. u2. NY MASTER.
PIECE. THE c. S. TEXTBOOK - IMPERATIVE FOR
cHRISTLlkE SANITY, JUDGMENT. HONESTY.
INTELLIGENCE. LIBERATION OF ALL BIBLES THE
NoN-cHRisT SCIENTIST CLERGY AND THEIR
LAYMEN FROM THE ANTi-cHRsT. PSYcHoPATHc.
ADAM-EvE MYTHOLOGY. SPIRITUAL LuNAcYi
ADMoNITIoN BEWARE OF THESE FALSE gods
WHICH FOG THE THINKING VS.. DIVINE HEARlNc
AND SEEING - CHRIST SCIENCE MESSIAH
DscERNMENT = APPREHENDINc THE GLORIOUS
LIBERTY or THE CHILDREN OF coD"l-I. God.
TO St. Paul. to you-oF THE ONE UNIVERSE - SUPER
SATURATED WITH UNAVAILABLE. INcoRRUPT-
IBLE, INvULNERABlE, oMNIPRESENT HEAVEN
AND ETERNAL LIFE. YOUR TRUE HABITAT.
NY ETERNAL IMAGE AND LIKENESS
Along Madison Avenue with KoseIow
'sATEvEPOsT' TAKING LIQUOR ADS
FOR 1st TIME
BY Joseph Kaselow my. Tribvne)
THE Saturday Evening Post" traditional symbol Of
wholesome family life in the publishing world, will accept
liquor advertising FOR THE FIRST TIME IN ITS 23o YEARS.
effective Immediately. Robert z. MseNea, president Of
Curtis Publishing Co., which publishes The POST" said this
change in advertising policy which brings major national
publication into the alcoholic beverage adver
Using field is deemed be appropriate this time and
potential and compatible with the viewpoint Of the vast
majority Of its present audience"
The publication, which limited itself to bare
men Of the change in policy said the Curtis board Of dree
tors has periodically considered the subject Of alcoholic
beverage advertising and has formulated It's policies with
due regard TO evavaon Of the Of the times in
general and Of the AUDIENCES OF OUR MAGAZINES IN
IDAY." HAS ACCEPTED ALCOHOLIC BEVERAGE AD-
vERTSINc WHICH INCLUDES BEERS. WINES AND
SPIRITS WHlSKEY(-SINcE 1947 II is not accepted in
Ladies Home Journal" another Curtis magazine
First issue in which alcoholic advertising will be possible
is that Of oc A. and industry observers pointed that
the this time would open The magazine
for the lush liquor ads Of the Thanksgiving and holiday
season. 'psVE1
READERS DIGEST" ALONE
THE CHANGE LEAVES THE READERS DIGEST"
ALONE AMONG MAJOR GENERAL MAGAZINES NOT
ACCEPTING LIQUOR ADS. Many Of the women's and
lated magazines do accept whisky but will take
beer and wine advertising There advertising dis
titled spirits radio teevision. a voluntary action
the part Of the liquor industry although has been
determined what view the Federal Communications Com
mission would take toward such advertising should be
attempted. The Post" circulation is 100000.