davidaulloa/AmericanStories huggingface dataset:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-06-22
YOUR
MONEYS WORTH
Consumers Power Grows
~ SYLVIA PORTER

achieve q better balance be-
tween the production Of goods
and Of worthwhile community
services.
In the just-issued Twentieth
Century Funds annual report,
August Heckscher, director of
the fund, says fatty that "the
accepted emphasis on produc-
ton has given way to q ques-
ton: Production for what?"
and Heckscher was at the con-
ference to elaborate on his
theme that our automobiles are
better than our education, our
Kitchen gadgetry more central
to our preoccupations than the
form and Inability Of our
cities"
1t was exhilarating meet
ing and the experts dug into
many fundamentals. Just to
suggest a couple:
Is there q serious threat that
we're running out Of consumer
wants which will keep our
growing economy employed,
and Is there q danger that we
may stimulate meaningless
wants just to keep workers en-
ployed? The conferences con-
clusion was q strong mo" to
both questions, but at the same
time the experts were unani-
nous on the need for more at
tention to and spending on
community Services-particu-
larry education, health-and on
redevelopment of our cities.
construction Of roads, desirable
public buildings.
AS the conference came to q
close. an unexpected theme de-
veloped with startling power
the need for America to devote
vast sums in money, brains and
Skills to the development of
millions Of new consumers out
side our borders. This one de-
serves q column by itself; it'll
appear tomorrow.
Distributed. 1888, by the Hall syndi-
cate. Inc. All Rishts Reserved
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-06-22
StocksDoWn
SIighfIyAfter
New'58Peaks
By Ed MORSE
..Oel.s.a Pres. Pln.nsl.l writer

Associates frean FINANCIAL Writer
NEW YORK. June II R.-
The stock market snapped q
string Of four straight weekly
rises and showed q slight loss
on average this week.
On the first two trading ses-
sions Of the week. the market
moved 10 successive new highs
for 1858. Wednesday saw some
moderate profit. taking. Heavy
selling drove down prices on
Thursday. A smart comeback
on Friday recouped more than
half the previous days losses.
The Thursday market break.
based on the revised Associated
Press averages. turned out 10
be the worst OF the year. II
was the sharpest decline since
last December II. based on
both the AP 60-stock average
and the Dpw-Jones industrial
average.
Two main factors were
ascribed as the cause for this
big selloff. One was uncon-
firmed published reports that
the Federal Reserve Board
planned to reverse its easy
money policy 50 as to halt in
fiation. now that the recession
seemed to be bottoming out.
The second was profit taking.
There we're plenty Of profits 10
be cashed. The market had
recovered well over half Of its
losses in the decline to last
October's lows.
The brisk recovery on Friday
was related to q news report
from Washington to the effect
that the Federal Reserve is
sticking TO its easy-money
policy but no longer is moving
full speed toward more and
easier credit.
Most important technical de-
velopment Of the week was the
rise Of the short interest to its
highest level since the New
York Stock Exchange began
keeping records in May 1891.
The Associated Press average
Of so stocks declined so cents
to $l73.80 during the week.
The five most active issues
this week on the New York
Stock Exchange were: United
States Tobacco, UP q at 2934
on 246.700 shares; American
Motors of q at 1914; General
up 70 at 39ss; Sperry
up Ia at 1914, and
Chrsyler, up "a at 4Sh.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-06-22
BUSINESS
BRIEFS

New businesses are shrinking
In number. There were 1898
new business interpretations In
May. down 2.3 per cent from
i2.220 in May. 1857. II was the
NTH month In a row that this
index Of economic activity de-
clined-Dun a. Bradstreet.
inventories Of steel held by
metal fabricators have dropped
10 the lowest point since late
1855. Metal fabricators used
about SO million tons Of nm
ished steel a month In the FIRST
quarter OF 1858 with 81 million
tons coming directly from the
mills and the remainder from
stock. - National Industrial
Conference Board.
Smoking tobacco sales are
booming. with April volume
20.57 per cent over April, 1857.
The industry guesses that the
recession and a bigger market
Of pipe smokers in colleges are
reasons for the increase.
Fire losses In the United
States In May are estimated at
SIS, 633. 900. an increase Of S.3
per cent over the $79.045, 900
for May. 1857. and q decrease
Of 1876 per cent from the April
total of 500. 06l 900. Losses for
the first i've months totaled
s49i 1877 900. q rise Of 30 per
cent from the $3.50, 445. 900
losses in the like period Of 1857.
National Board Of Fire I'm
derwriters.
Magnolia Petroleum Co., q
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-06-22
CHICAGO GRAIN

CHICAGO. June 81 H-The grain
trade apparently came 10 the eonclu-
sion this week that II will have 10
scratch hard and deep for corn sup
plies TO meet futures commitments.
fhe situation has become so presSins
that on Friday the futures prize was
run up as much as y cents a bushel
on word that a mere 53U,0OO bushels
Of the scant supply have been shipped
The wheat prices reacted mainly to
The weather.
The heaviest pressure Of the week,
though, was on soyoean prices. IL
came from dairy reports that the
Commodity Credit Corp, was selling
large amounts Of surplus Government
owned beans on domestic markets,
mostly in nearby states.
Wheat closed the week lSa-2ss cents
. bushel lower than a week ago; corn,
Q cents higher 10 y lower oats, ss-l'4
higher. rye, l-ih lower soybeans,
aa-2hs lower: lard, % cents a hundred
pounds HIGHER to 20 cents lower.
RANGE Of prices for the week:
Close Close
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-06-22
PROPOSED NEW ISSUE
PROPOSED NEW ISSUE
The LAzARD FUND, INC.
Capital Stock
Psr Value 81
Offering Price $500 Per Share
lin ,nse tr,ns.ction, invoIvnr lea, than 500 ,hare)
Copitol Stock
Per Vslus 81
(Psr Value 81

The Fund initally will be closed-end diversified
investment company, but upon delivery of the shares
being offered the Fund will accept for redemption
any of its shares rendered for that purpose and to
that extent, will become an open-end company. The
Fund does not now intend to make any continuous
offering of additional shares The Fund will be prin
cpally equity fund; although it will endeavor to
realize both dividend income and capital gain, its
primary objective will be capital appreciation.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-06-22

Who speaks for you, the
American consumer?
No one, really.
There Is no formal, Nation
wide organization Of consumers
as such. You have no represen-
tative in Washington who lob
bies for your interests as q
consumer, as your union Hobbies
for your interests as a wage
Garner. or your trade organiza-
ton Hobbies for your interests
as a businessman. Actually,
because most Of you wear two
hats" your views as a consumer
on prices and wages may con-
fiict violently with your views
as a businessman on prices or
as an employe on wages-and
thus. an organization Of con-
sumers probably never would
mean much.
What's more. you rarely
speak out for yourself. Most of
the time. you, as q consumer.
are silent.
Yet, despite all this. your
power in the marketplace is
enormous and is growing by the
day. The claim that you are
now the boss of the market
place is not fancy fiction. It's
unmistakable fact.
This past week end at Arden
House in Hartman, NY,
about 35 Of the Nations lead
ing economists and experts on
marketing and advertising met
for an intensive, unprecedented
conference on the role Of the
consumer, under the sponsor
ship Of Life magazine. Among
the points stressed was the ex-
tent Of the consumers power
despite his usual silence and
the fact that no one speaks in
his name.
The very fact that the con-
ference was called is exceeding
ly revealing. Since the start of
World War II the overwhelming
emphasis in our land has been
on the production Of goods. In
creasing the level Of production
has been our goal; production
has been the yardstick by which
we have measured prosperity.
our capacity to outproduce the
world has been our loudest
boast.
Now. though, important voices
are raising important doubts
about the virtues Of our goal.
the quality Of our production.
In his important new book.
"The Affluent Society,"" Har-
ward economics Professor j.
Galbraith critically examines
our type Of production. and DR..
Galbraith was at the Arden
House conference to elaborate
on his theme that we must
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-06-22
FOREIGN EXCH'GE

NEW YORK, June 81 R-Closing
foreign exchange rates yesterday;
Great Britain in dollars. others In
cents, UNCHANGED unless otherwise
roted.
Canadian dollar in New York open
market 29I32 per cent premium or
IO3.90ss q. s. cents up 1872 OF a cent.
Europe: Great Britain (pound) SSH
% f32 OF q cent; 80 day futures
iu sS: s e. "a, 81 e On cent Of 50 c. Ssy
20 day futures 80 S11sS, on Siss Of
q cent; Belgium urane) 2.00ss,
France Jfranel .237s Of q cent: Ger
many lwesternl (deutsche mark
JiiraJ 49, Of cent: Portugal
lescudo) $50: Sweden (kronal 1884
Switzerland (franc) (free) 23.34: Den
mark (krone) 1880.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-06-22
NEW YORK BANKS

NEW YORK, June II R.-National
Association Securities Dealers Inc:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-06-22

Unit OF Tadihs 70 mares o. yales u IulI kates
buTsements based the last auarsriy semisnnusl
Seesrsou Unless cheEwi'' aot.d sIecL OF extra
Annual sts pS. stScS Dividend seisre o. osd
this wear Payable IN stock durins 1857 estimated
cash value on eS&iyiaend OF exdis.Eibuton date
dend os splitiyp kPeclaEsd q PAID this wear a5
this year dividend omitted deferred o. no action taken
It last dividend meeting rDeclared paid 10 1889
plus stock dividend. PAYABLE In stock during 1858
eSimsted cash value on ex-dvidend o. redistribution
date, vliquidating dividend cid Called, = e. diyt
out warrsnts Wv WITH ysrragts wd Whsn alStEihuted
receiyership being reorganized under the Bank
ruptcy Act OF securities assumed BY such companies
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-06-22

registration statement relating to these securities has
been filed Wth The Securities and Exchange Commits
sion but has not yet become effective These securities
may not be sold may offers Be accepted prior to
The time the registration statement becomes effective.
This advertisement shall constitute offer to sell
the solicitation Of offer TO buy shall there
be any sale Of these securities in any State in uhieh
such offer solicitation or sale would be uHIaIiuI prior
10 registration qualification under the securities
Ia0s Of any such STATE
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-06-22

Shares Of the Fund will be offered TO the public
mencing on about June rs, 1858, through group
Of underwriters headed by LAZARD FREREs & co.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-05-19

Now you con see now you con shop &. . now
you con save q. E. f.. at Super Giant. A new dimen-
sion in retailing! Now otter II years Of offering
you better food for better living :. Giont Foods
introduces the new Super Giant with 40 new
departments and over 10000 brond new items
under one roOf-oIl beautifully and sPoeiousIy
orronsed. You and your fomiIy con shop for
most everythins-frOm eOokweor to eurtoins
from clothing TO eomeros from rugs to
records! Super Giont hos summer furniture,
picnic outfits, toys, sports equipment, home
wares over 10000 items, notionoIIy famous,
first quality goods, and you save every doy on
everything. AND THIS IS WHY: Super Giont's
sensational low price policy, along with no de-
Iiveries, charges, financing, loyowoys, Gods,
phone orders eliminates costly extros you
serve yourself and help yourself TO sovinss!
Visit Super Giant today Toxic the entire fomiIy
and witness the new dimension in retoilins.
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-09-27
Southern Beauty
Congress Meets :
October 1879

Birmingham, Ala. - "Service Is
Your Most Important Product" is
], the theme of the 18th annual meet
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-09-27

the same theory applies to the
session on English and speech"
MANY of the students who turn
to beauty culture as a career never
attended high school. AS beauty
schools owners and teachers, we
feel we should do everything we
possibly can to help them prepare
themselves to meet, greet and serve
the public the same as a doctor,
lawyer, teacher or any other pro-
fesional person." Mrs. Jackson as
serted.
Outstanding hairstylists, we'll
known beauty culturists and top
leaders in the beauty industry are
included on the program. Guest
artists conducting daily clinics will
be Bill Simmons and Landlords of
New York City, and Clemmie An
thony of Milwaukee, all top stylists.
In addition, eighteen of Ameri-
cas- leading dealers will exhibit
new equipment and beauty pro-
ducts.
Mrs. Ruth Jackson extends a
hearty invitation to all beauty
school owners, teachers of beauty
culture and beauticians to attend
this years unique show. Registra-
ton and reservation may be OBJ
tanned at the Southern Beauty Con-
gress headquarters at 316 North
18th Street, Birmingham, Ala.
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-09-27
Research Guides
Growers Choice
Of Truck Crops

If there's a chest" variety Tor
each of the vegetable crops grown
commercially in Mississippi, the
Truck Crops Branch Experiment
Station at Crystal Springs is like
" to find it. And if there's not
one, then plant breeders at the
Station are bent on developing
such a variety.
Literally hundreds of varieties
and strains are tested each year,
the annual report of Superintend-
ent John A. Campbell shows. In
tomato work, for instance, 1O3
lines and varieties were included
in observational and breeding plots.
Fifty-three kinds of green bush
snap beans grew in the breeding
nursery vast year. A blackrot re-
sistance study involved 1913 varie-
ties and lines of cabbage. Bell
peppers, watermelons, broccoli,
cauliflower and lettuce are among
other crops grown in variety tests.
These variety studies, and the
corresponding breeding programs
which accompany them at the
Truck Crops Station, have produc-
ed new varieties especially suited
to Mississippi conditions and in
many cases of wide adaptability in
other areas.
A wide range of disease and in
sect control methods and materials
are studied. Thirty-six insecti-
eide treatments were applied to
cabbage last spring and 30 during
the fall. Twelve different chemical
treatments were used against foil
age diseases of tomatoes. Sweet
corn not treated for earworm con-
troll was SO percent infested, that
treated had 81 percent infesta-
ton. Seventeen chemical treat
ments were tried on snap beans
and "a were tested in seeded soil
diseases.
| Other studies include fertility
J rates for vegetables, chemical weed
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-09-27
Remove Grass
From Reseeding
Crimson Glover

State College, Miss.-"If you
want your reseeding crimson clover
to volunteer back this fall, you'll
have to get the heavy grass growth
off first" advises w. R. Thompson,
Extension pasture specialist.
He lists two methods Of getting
the grass off the crimson clover
land: Craze it off between now
and October Is; or either clip the
area and cut it for hay.
Many farmers have found that
when crimson clover is left to vol
unteer and no renovation is done,
they get poor stands, Mr.. Thomp-
son said. But if the area is reno
waited about the time the seed
should terminate and come up, they
generally get good stands.
For those farmers who want
oats in the crimson clover area
Mr.. Thompson recommends wait
ing until late October and sod seed
ing the oats and fertilizer at the
same time.
Crimson clover will not make
good growth without phosphate
and potash. These can be tor
dressed before the seed come up
or can be put in with sod seedei
at tn time the oats or wheat are
inter-planted.
Farmers who want ryegrass II
combination with crimson clover
should be careful not to use toe
much nitrogen.
off you apply a large amount OF
nitrogen at one time, the ryegrass
is likely to grow so fast that il
will choke out the clover" ne
pointed out. Limit your nitrogen
and top dress several times in
stead Of putting out large amount
of nitrogen at one time"
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-09-27
Time To Plant
Small Grain On
.FaIIOWed Ground

Farmers who have not yet begun
small grain planting on fallowed
land should plant now, according
to w. R. Thompson, Extension
agronomist.
Even though the land has been
fallowed and is in excellent condi-
ton, it is still advisable to use
cultipacker after planting, he
said.
Oats or wheat can be sown on
top of the ground and then disked
or narrowed in.
Small grain planted now for
good fall grazing should be fer
tilted heavily, Mr.. Thompson
pointed out.
For those farmers who want to
plant a clover in the small grain,
the agronomist suggests waiting
until the grain has been grazed
down once.
If vetch is to be planted with
the small grain, it can be sowed
at the same time as the oats or
wheat,
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-09-27

extremely warm or very dry. The
procedure then is simple: mix in
to his food daily a couple of
tablespoons of fresh fat-bacon
grease or lard.
Finally, during your checkup,
examine your pets teeth for tar
tar and broken enamel, and his
eyes, ears and feet for evidences
of wounds, inflammation, infec-
ton and skin ailments. If you
notice anything suspicious, get
your veterinarian to examine him
carefully.
When you check your pet reg
ularly, it will save you money and
anxiety, and perhaps even the
life of your favorite pal.
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-09-27

turists. The latest techniques and
methods of teaching and practic-
ing beauty culture are demonstrate
ed at these sessions.
One of the highlights Of the four
day conference will be q special
and unique "brainstorming" work
shop for beauty school owners and
teachers and vocational school in
structors.
The workshop will be conducted
by two representatives from Mi
lady Publishing Corporation of
New York. transforming sessions
will be held on topics such as Re-
cruiting new students; Planned
lesson programs; Public relations,
medication and your students;
Satellites and their affect on stu
dents; Teaching craftsmanship in
your school, English and speech
made easy; and visual aids.
Mrs. Ruth ]. Jackson, Chairman
of Southern Beauty Congress, an
nounced that the workshop will be
different from any ever conducted
by any organization for those en-
gagged in the teaching of beauty
culture.
eve need to put more and more
stress on a wider degree of educa-
tion to help our students to be bet
ter prepared to serve a larger and
more advanced public" Mrs. Jack
son said.
take for instance the satellite
phase of the program" Mrs. Jack
son continued, "the purpose Of It
is to give the beauty school teach
ers a simple outline of what satel-
lies are, their purpose, how they
operate and the effects they have
on our thinking and daily actions"
Mrs. Jackson pointed out that
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-09-27

Now that Fall is upon US, it's
time to think of getting the kids
ready to go back to school, to get
the house and car prepared for
winter, to get the flower beds
ready for the arrival of frost, to
take vitamins to ward off winter
colds-in short, to prepare for
Old Man Winter. Wait minute!
What about the family pet? Does
your dog or cat need a Fall
checkup," too?
You bet he does! When the
weather turns cold, he will spend
most of his time outside in the
bitter air, or be confined for the
most part to the hot Ito him)
dry house. Either way, he needs
to be checked carefully to be sure
that he is ready to spend a happy
healthful winter.
First, let's look at his coat to
make sure that your dog is
healthy. If his fur is glossy and
he is not shedding too much,
chances are he is in excellent
health.
Look for evidence of fieas, ticks
and other parasites, and, if
you find them, deal with them
promptly. They are bad for your
pet, and can cause much trouble
for you because they breed in the
woodwork, especially during win
ter months.
A certain amount of shedding
is to be expected in the Fall, and
you should brush your cat or dog
daily to keep his coat glossy. If
you notice excessive shedding,
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-09-27
New Book Gives
Reason For Fights
Between Negroes
And White Youths

Race prejudice is not the main
reason for street fighting between
Negro and white gangs, says Har-
rison Salisbury, Pulitzer Prize win
ming reporter. This conclusion is
reached in Salisbury's new book.
"The Shook-Up Generation" pub
lished October Is by Harper &
Brothers.
Mr.. Salisbury, whose book is an
account of juvenile delinquency
around the country, believes that
white boys fight Negro boys simp-
ly because one group may live in
a housing project, while the others
are on the outside, or because they
quarrel over some real or imagi-
nary boundary line.
To gather material for "The
Shook-Up Generation" Salisbury
spent many weeks with juvenile
delinquents, including the notorious
all Negro Bedford Stuyvesant
gangs of Brooklyn. He talked with
the youngsters in their hangouts
and interviewed social workers, DO
lice, and teachers.
One of his sources of informa-
ton was Abe Taylor, social worker
from North Carolina, who works
at the Harlem Boys Club. The au-
thor tells the story of Taylor's
work with the gangs, how he meets
them, advises them, and tries &C
bring them back into the good
graces of the community.
"Not all the young men who
work for the New York Youth
Board are as humane and under
standing and able as Mr.. Taylor.
But many are" writes Harrison
Salisbury. "There is, however, one
real fault to be charged against
these street club workers. 1t is
simply put. There are not enough
of them"
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-09-27
HELPING BUILD MISSISSIPPI
for over q third Of q century

This advertisement is the second in series
devoted TO the unlimited potentioIs of Mississippi
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-09-27

control, irrigation and greenhouse
production. The complete report of
the branch station is published in
the August issue of Mississippi
Farm Research available on re-
quest from the Experiment Station
Truck Crops Station at Crystal
Springs.
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-09-27

ing of the Southern Beauty Con-
gress show to be held in this city
October 26 through 20.
Southern Beauty Congress is the
South's oldest beauty culture exhi-
bition. 1t will be held in the Ma
sonic Auditorium, 1880 North 9TH
Avenue.
This years show will include
several educational workshops and
clinics for teachers and beauty cul-
Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1958-09-27
Speaking OF Rets.....
Pets Need "FaN cheekvp" Tool

check his diet. It is generally
caused by improper feeding
such as table scraps or even too
much lean meat - neither of
which provides adequate nutri-
ents. If you are already feeding
reliable brand of pet food ac-
cording to directions, you won't
have to worry about this condi-
ton except when your house is