Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-03-16
Continued from page Is
These Jobs Will


near the top ten I've listed lot Of people trained
engineers are making top salaries executives Of
kind or another there is nothing the matter with eng
neerne seppngone to the top ten But the practice
Of engineering itself wouldn't get you there. And neither
would the practice Of physics chemistry the teaching
Of it. For thing people who like this sort Of work
not as much interested in money as you seem to be.
FRIEND You mentioned the job Of Director Of Scientific
Research in the top ten. That's scientific job isn't II!
KEEzER: Yes at least in part The Director Of Research
must have at least good working idea Of what the people
on bis staff doing, and what may eventually come
from But he has got to have something else For success
he must have the administrative capacity to keep opera
ton manned by all sorts of people with all sorts Of tempera
>ments and habits working smoothly and efficiently
FRIEND That's an unusual capacity?
KEEzER: One Of the most unusual in any field and paid
for accordingly. is particularly right in the
field of industrial research which has been expanded with
a tremendous rush in recent years. Last year American
industry spent over 81 billion for research and develop
ment. That's about three times as much as spent only
four years ago.
In getting this tremendous boom industry of Innovation
properly organized and administered it isn't right now.
the successful Research Director will have of the
best paying jobs by 1868. He is not there yet.
FRIEND Are there any others in your top ten that
going up particularly fast between and 1868?
KEEzER Yes should think that the business executives
who expert in accounting and financial control in
for special BOOM American industry is getting and
bedeved by the problem of keeping costs down
competition gets keener and wages keep going up This
is putting those who masters of the ntrcaces Of
financial control in peculiarly strategic position to get
ahead fast.
FRIEND Two Of your top ten jobs i'm pay in sales and
advertising. / don't see how they rate.
KEEzR: Well professor Yale, David M. Potter made
pretty good stab few years ago at explaining part Of it
ing not badly needed in economy Of scarcity" he
wrote, because total demand is usually equal to or in
excess Of total supply and every producer can normally sell
much as he produces 1t is when potential supply out
strips demand is, when abundance prevails that
advertising begins to fulfill really essential function
And you could add the master Of selling and advertising
is in spot to command big pay for his services
FRIEND But will always be people Of plenty? keep
hearing that must give up many things to buy the
rockets and submarines need to be safe.
KEEzER: keep hearing that, too but don't believe it.
After we have provided all of the national defense ncud
ing foreign aid effectively stil going to
be people of plenty increasing plenty unless we get
stupid That means that selling going to continue to be
basic economic process in the United States, and that
the people who do particularly effective job at it will
continue to get paid in proportion.
FRIEND And is II because TV is good at selling that