Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-06-29

Darv eoIk<. MAY WE PRESENT TO YOU THE MOST
SENSATIONAL OFFER or LIFETIME THAT WILL COST YOU ONLY
MINUTES or YOUR TIME TO READ.
We are the owners and developers OF DAYT0NA HGhRlDGe
ESTATES since its inception This development DArToNA
BEACH, FLORIDA We are not sales agents representatives.
Of the We have put our own money time and tou IN
developing DAYToNA HGRDGE ESTATES and have made ms our
fes work We believe in what dong and are constantly
WORKING TO make this the finest residential in the entire
state Of Florida We have demonstrated our tah IN ms area
BY having already spent hundreds OF thousands OF collars 10 me
clearing Of lots grading roads, paving roeoS panng poN"Y
and erecting fine homes This the same quaIy OF oeVeopg
that v have completed the Washington Suburban area VeN
TO OUR PAVED ROADS, 49,
Please feel free TO check reputation tor INTEGRITY w'
the Dayona Beach Chamber Of Commerce The FIRST Atlantic Nd
ons Bank of DaNona Beach, and The Suburban Trust Co. Of Silver
snno MARYLAND who know we'll and can VerN everything
we say
Now what does all this have TO do with our OTTER to bring
YOU 10 Dsyona Beach for five days and pay all your exense'
Simply hwe confident so sure that you W" IKE wOa
Won see at DAYToNA HCHRlDGE ESTATES that you will WANT 10
settle there and spend your golden years IN THIS Sn0n9S OF
SUM- sand. sport and spectacle
We want 10 show you that DAYToNA HlGHR0GE ESTATES
REAL EXISTS NOW actually and is ready 10 make your te
fuller richer and abundant WIN OIL me Ihnes hd' Yoo
creams have promised
Now while all Of this true you might ask. how We
as business men, spend approximately $4,000 each visitor
pay for their transportation hotel and food expenses yet
afford to lose most Of this money It the visitor does moi IKE
The lot he is buying at DAYToNA MGHRIDGt EsTA1ts7
Quite canddy here is why make this offer As you
know companies have statesmen their payroll WE HAVE
NoNE Hence the usual 1917 commission fees have been elm
mated
Up until Just recently also employed statesmen TO follow
up" leads and sell prospects purchasing LOT at DAYoNA
HIcHRDG ESTATES and in this fashion, we have already sold
hundreds Of such lots
But quite frankly even though prices almost ONE
HALF Of competitors and though had going
project 10 SELL the difficulty had TO overcome was, BU
WOULD LIKE TO SEE WHAT AM BUYINcT In our analysis OF
why some prospects did purchase Overwhelming answer
was THEY DID NOT SEE DAYoNA HGHRlDGt ESTATES Hence
we concluded, "lET THEM SEE IT AT OUR ExPENsEF
In other words saIesmen did do splendid Job, They
showed pictures coored Slides and tried much possible 10
benefits Of DAYToNA HcHRDCE ESTATES but they lacked
Ingredient They couldn't literally transport their prospects TO
the actual and lei the prospect DAY1oNA HCHRDCt
ESTATES with their eyes and thus help sell themselves
That's why decided to abandon statesmen, and adopt
this sensatonaIy approach TO selling lots.
Bear mind have not raised the price Of our lots ONE
CENT the inception of first offer of lots al DaYona
Beach, The SAME prices prevail nowhe price Of the trip 10
DAYToNA BEACH and DAYToNA HCHRDCE ESTATES being The
equivalent Of saIesman's commission.
Hence approach COME AND Be OUR GUEST FOR DAYS
Have GOOD time BATHE sun YoUscltenoy all tho wonderful
Un al DAYT0NA BEACH.
Al The time. will take you 10 our development.
where you the actual o that you have purchased You'll
with your eyes thai what have said about DAYToNA
HIGHRDGE ESTATES TRUE rs all there for you 10 see and
we're you'll like what you While our competitors may
through with their promises five ten longer
have through at This very minute with PAVED
STREETS ALREADY EXISTING AND HOMES ALREADY OCCUPIED
That's why are anxious 10 show you DAfT0NA HIGH
RIDGE ESTATES That's why want you TO be guest
OWNERS AND DtvnopRs ARNOLD PERRY Bucrs Developer,