East Cleveland leader. [volume] (East Cleveland, Ohio) 1942-1970, 1958-01-09

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of AfyS
Surplus 1N
City AA& \

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"DOWN BY THE vIADUCT"
l3Ist st. & st. cluir
SAYS:
Hello. again - and some
Of you guys cheoted just
q little on thut free 'Sput-
mix Viewer" or - T h e
Thing" If you didn't out
right ask what it wos
good for - you sort OF
limited that you were
open to suggestions.
Being os how this is O new ysor,,
however. I forgive oil ond wish
you hoppy viewing right into
1859 and beyond. Speaking OF
beyond. and looking back no fur
shsr thon New Yeor's Eve
could nome few fellows who
were looking beyond the beyond
but THE BOSS hes been peek
ing) soys not 10 bring up un-
pIeosont subjects in front OF the
Gosh customers, os il diseovroges
buying.
"Whoi's more" soys THE BOSS,
speaking of buying. you ore
supposed TO be writing an od-
vertisement you know. like
II soys ot the bottom OF the
column. "ADVT.." and the ideo
OF an advertisement is to sell
merchandise. So far you've men
toned the 'Sputnik Viewer.
which we gave away for free,
and q huppY New Year. which
you also ore not charging for.
and some poetry about beyond
the beyond" which ] don't even
know if anybody will under.
stand whot you ore talking
about now how about some
SPARKLING COPY on some OF
the thousands OF items OF stuff
that we SELL = Sc double El
you've heord Of the Hard
Sell - hovent you?"
rs there any other kind?",
snop back quick as o ~ cowboy
with gun. The BOSS woIked
out. ] think he wos o bit pssved
- but he's probably right
ought 70 get down 10 business.
And speaking Of getting down
to business you can't get
much further down thon the feet
No. we don't sell feet. but we
do sell shoes. You con buy
shoes q lot cheaper than we sell
them - just saw fellow I'D.
vertise some for S2.98 and ouI
cheapest pair is S5.95. Those
S2.98ers will probably cover
your stockings just about as
completely as even one OF our
Herman shoes. which start al
$685.. and if they should drop
out OF your pocket and get lost.
it will only take s29s TO re.
place them.
On The other FOO, (ho), IL yes
were going 10 WEAR them, in
sssod OF just carrying them IN your
pocket, ! honestly believe ours
would be better deoi. Not only
would they give you more shoe
mileage per dime, but they'd give
your feet moro milsose, is you
follow me. once read about
hollywood ssor thot hod 800 poir
Of shoes, but even Hollywood
hosnt produced sol o. guy
with more thon single poir
Of feet.
One OF the things that surprises
most everybody who sells work
shoes is that the some mon who
will blithely spend S25 for q
poir OF Sunday go TO meeting
shoes. which he may weor
from two to ten hours q week.
will bolk at spending 8, 10 or
IL cortwheels for a pair OF
quolity work shoes. In which
he spends most OF his wokinu
hours. and mokes his LIVING.
and which he subjects 10 oils. |
greoses. stresses and suuins
which would ruin his SIS dress
shoes in one short hour.
We're mighty proud OF our
shoes at SURPLUS CITY -
they're all honest Goodyear
wells. and as for the Hermon
shoes. we olwoys tell the
money won't buy
anything better ond we
mean 1t. We've made q lot OF |
friends with Hermon Shoes -
the only trouble is that, even
though most fellows who buy O
pair come back for onother, its
q long time between drinks on
account OF they lost SO lono.
Rows fhot for Hard Sell, BOss?"
(He's book osoin.l
BOSS: "Fuh! You'd probably do
better advertising q reouIui
S2:ss shoe tor sl.s8."
IS; But I lust got through .oyine
we hod nothing below s5.9s."
BOSS: "Thot's right. We hovent |
- but if we hod-"
IS: Isn't il hard enough 10 sell
.eo' goods. without trying to sell
imo Jinorv stuff"
BOSS: Bah! - zone oooin"
We'll. ihofs the woy IL soe.
some days you cont even be right
" ever sharp.
Speaking OF some days - even
this winter on some doys YOU
can be good and cold if you
work OF play outdoors. So I'm
glad to report that at last we
have complete stock of sizes
on THERMAL UNDERWEAR -
the new three.dimensionol knit
developed by the NAVY for sub
zero climates. It's all cotton
and completely washable
comes in two pieces. drawer.
and long-sleeved shirts.
We had spseiol on il for Oh,
opening of S7.se soeh piece ion.
doIlor under the vegulo, o,;esl
ond we sold out 50 fus, ond oo,
50 mony orders thot we hoven,
been obIs 70 offer o eomple,e sir.
run until this week. We're ,.-
peotino thot vs,v ...-:-t