davidaulloa/AmericanStories huggingface dataset:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
Painless V AID Shown;
Eat Popcorn 1t Pleads

The latest thing in TV adj
vertising - invisible and pain
less-got its first demonstra-
ton here today.
The new technique. Sub
liminal Perception" known in
the trade as "SP") was shown
to some 300 Congressman, Fed
eral Communications Commits
sion members and reporters.
The show. put on at WTOP
television studios, took the
form OF a 5-minute segment Of
the TV program. THE Gray
Ghost"
At 5-second intervals during
the drama. the message Eat
popcorn" was flashed on the
screen for a tiny fraction Of a
second.
The idea is 10 invade the
subconscious mind OF the
viewer. Although he will not
see the sales message. unless
he has an "abnormally low
Threshold" presumably II will
get through TO him anyway.
The advantage. according Ia
the inventor, James M. Weary,
Is that a T'V or movie watcher
can be sold without having his
pleasure interrupted.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13

Mr.. Weary. who was on hanc
to answer questions at today''
demonstration. said he hac
been startled by some of the
accusations made against his
brain child.
Last November. Representa-
tive Dawson. Republican oi
Utah. asked for a ban on "SP.'
Asked by a reporter today II
he considered subliminal ad.
vertising q "sneaky" technique
Mr.. Weary said letting the au-
dience know in advance was
designed 10 meet this objection
At the end Of the demonstra.
ton, the audience was asked
whether anybody saw the slo-
gan, Eat Popcorn. while Il
was being flashed. Not ono
hand went up.
Tsp" was tested last fall In
movie houses, where soft drinks
and popcorn ads were flashed
on the screen every I'VE seconds
during a feature film. Accord.
ing TO the sponsors. sales In the
lobby zoomed.
That, Of course. is the only
way the effectiveness Of the
technique could be tested.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
$73.Q Billion Budget Presented
Britain Halls
Presidents
to Reds

LONDON. Jan. Is (R.-Brit-
ain officially hailed today Pres
ident Eisenhower's message Ia
Nikolai Bulganin and declared
the Soviet Premier's acceptance
Of its constructive proposals
would be an important ster
toward world peace.
At the same time Govern
ment officials here said Brit
ain very likely would Join the
United States and Russia in
any "gentleman's agreement
not to use their veto powers in
the United Nations Security
Council.
In his message. Mr.. Eisen-
hover proposed an American
Soviet remuneration Of u. N
veto rights in all matters af-
fecting the peaceful settlement
Of disputes.
Called Constructive
A British Foreign once
spokesman made this state
ment at q news conference:
I'VE warmly welcome the
Presidents message.
1T contains q number Of
constructive proposals which. II
accepted. would move US for.
ward on the road to peace"
Prime Minister Macmillan's
reply TO two recent letters from
Continued ON Page AS. Col.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
BUDGET TELLS
ONLY PART OF
FISCAL STORY

The s73.o billion Federal
budget tells only part Of
the story Of Government
money matters.
Actually. Uncle Sam ex-
poets TO disburse $86.7 bill
lion during the fiscal year
starting next July /. That
includes OUTLAWS for Social
Security. highways and
other operations handled
through trust funds outside
the regular budget.
Total receipts from the
public are expected TO ag-
gregate 1878 billion, COM
pared with the budget rev.
enue figure Of $74.4 billion.
The larger sum includes
earmarked income to the
trust funds.
While the regular budget
shows a surplus Of $466
million. the cash budget"
has income exceeding OUT
lays by 1924 million.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13

phasis will be placed on the
development and production of
ballistic missiles. ballistic mis-
sile submarines. ballistic missile
detection. further dispersal OF
the Strategic Air Command re-
taliatory bombers and improve
ment OF their alert status. mod
ernization of the early warning
See DEFENSE, Page ALL
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
Need Is Cited
7 unks Surround
Venezuela Palace

CARACAS. Venezuela, Jan. Is
(R.-Tanks and armored cars
surrounded President Marcos
Perez Jimenez' palace today as
top military and government
leaders went into a meeting.
Cabinet ministers and mill
tary leaders began arriving at
the palace at $50 am. Many
departed at 1880.
Only armed forces and gov
eminent officials were allowed
TO enter the heavily guarded
palace. Traffic was banned for
two blocks around the palace.
Dispatches from Caracas, are
subject 10 censorship.
Apparently this is the FIRST
time tanks have appeared on
Caracas streets since Friday
when Gen. Perez Jimenez
formed q new cabinet and
ousted the unpopular heads of
his Interior Ministry and Sc
curity Police In an effort 10
save his regime.
A crisis has persisted since
q military revolt was put down
on New Years Day.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
Economy TARGETS
COMIC CONTEST
IN FULL SWING

SETTLE BAILEY wos the most
populor entry in the Stars comic
eortoon contest lost year ond moy
repeot os this yeer's competition
BY young omoteurs gets under woy.
There ore $500 in Gosh prizes and
q host OF notion prizes. Detoils ore
on the Stcr Feoture Pose B-l2 and
in the comics section.
THE BAND ployed on at cOnsti-
tuition Holl lost night but Doy
Thorpe. Stor Music Critic, found
the surroundings were out Of place.
See Pose A-20.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
Postmusters URGE
Scent Letter Rute
Dy one Aasoclated Pres.

The National Association OF
Postmasters today urged that
postage rates for first-class let
tiers be raised to S cents.
The association placed scent
stamps on envelopes carrying
its statement in q press release,
although Uncle Sam would
have delivered them for 3 cents.
The release came on the
same day that President Eisen-
hover asked for a scent rate
in his budget message to Con-
gress.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
Eisenhower to See
Press Wednesday

President Eisenhower will
hold a news conferenc G
Wednesday at 1890 am,
(EST)-his first since last &C.
tober 30.
The long interval since the
Presidents last meeting with
newsmen is due in part to the
minor stroke he suffered No
vember IS.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13


fiscal year ending next June 30.
But the President pointed out
that 1t reflects. by increased
emphasis on missiles and new
weapons. the great impact Of
science and technology on mod
ern military power" and the
growing danger" Of Soviet
arms and attitudes.
In his message TO Congress.
Mr.. Eisenhower asked for
power. never before possessed
by a President in war or peace.
10 transfer up to 50 billion be-
tween appropriations for PEN
tagon military functions.
This means that. II Congress
approves. the President would
be permitted to transfer money
or programs from one service
to another tfor example. Air
Force TO the Navy or from
one project to another within
the same service.
Mr.. Eisenhower requested
the authority in order to mod
ify or accelerate programs on
short notice" If new discoveries
call for shifts to weapons Of
demonstrated superiority. He
added:
This transfer authority is
important and I will not hesi-
tate TO use it,"
Powerful Weapon
This power to shift funds
obviously would give the Presi-
dent a tremendous weapon for
settling or preventing inter-
service disputes. Although So
billion is only 5 per cent of the
total defense budget. 1t is seen
to be a much more significant
portion when fixed expenses like
salaries. base maintenance, etc.,
are subtracted.
Under the new budget. the
total military force Of the
United States will again be re-
duced. this time by $1,000 to a
post-Korean war low Of 2.525.-
900 by June 30. 1859. The Army
will be cut $4,000 down to $780,
600; the Navy. $4,000 to $50. 900:
the Marine Corps. $4,000 to
It's. 900. and the Air Force u.s.
900 to $4,000.
The President asserted. how
ever. that our forces will be
more powerful and better
equipped" = with weapons Of
higher firepower.
He said that particular en-
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
Space Age Defense
To Cost $39.81BiIIion
President Seeks Drastic New Power
To Shift Armed Services Funds
BY L. EDGAR PRINA
Star star Writer

President Eisenhower today pcetag OF s39s billion
for defense his FIRST budget and asked for historic
new authority in spending It,
The budget modest increase $500
lion the billion estimated spending figure for the
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
.S6.3B Billion
Aid Outlined
Only l/3 Of Program
Purely Military

President Eisenhower today
outlined a s6.3 billion program
to counter Soviet military sub
versive and economic threats to
the free world during the next
fiscal year.
Less than a third Of his pro-
gram would 60 into purely mill
tary assistance for America
allies.
Sixty-aEe per cent is devoted
70 various forms Of economic
aid.
The emphasis on nonmili-
tary programs reflects q grow
ing concern within the admin
istration that Congress may be
stampeded into authorizing a
big military buildup while un-
derestimating the Soviet cam
paign Of economic penetration
abroad.
Fund For Bank
An unusual item among the
Presidents economic aid re-
quests called for a 50 billion
addition to the lending author
ity OF the Export-Import Bank.
The last capitalization author
lied by Congress was in 1855.
The mutual security request,
covering all military and some
economic aid program S,
amounts to $3.9 billion this
year. $50 million more than the
President started asking last
year and 81 billion more than
Congress provided.
The military assistance re-
quest is SIS billion. There is
another 1855 million in Mr.
Eisenhower's budget for "de-
Tense support" or economic aid
to friendly nations who other
wise could not maintain the
armed strength the United
States believes vital to free
world defense.
Other Trade Measures
Another major feature Of the
Presidents foreign economic
policy outlined in the budget
is his plan to extend the Re-
ciprocal Trade Agreements Act
for five years and broaden his
authority to lower American
trade barriers.
Besides the 50 billion re-
queSted for the Export-Import
Bank. the President also wants
to expand the new $500 million
Development Loan Fund by
$625 million. as authorized BY
Congress last year.
The DLF has received re-
quests for some $500 million
in loans since it was set UP.
Plans are to commit about 5000
million Of the funds lending
authority by June 30 and the
other 500 million next fiscal
year.
The administrators increas-
ing interest in improving
American propaganda TECH
niques and in expanding ex-
changes Of persons with Iron
Curtain countries is not re-
Elected in the budget.
The President has asked
$ll0 million in new money for
the United States Information
Agency and plans to spend
See AID, Page A-lO
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
Profit SHARING
Is JAW Goal
Demands for Shorter
Work Week Put OF

LIE IhOIT. Jan. IL tA1. -
The United Auto Workers Union
called today for a profit-sharine
plan in 1888 wage contracts and
postponed demands for q
shorter work week.
The unions proposed profit
sharing would begin when q
manufacturers profits topped
10 per cent. before taxes. on net
capital. Corporate executives.
stockholders. workers and con-
sumers would be included In
any sharing.
Under the JAW proposal.
half Of profits above 10 per
cent would be retained by the
manufacturer for stockholders
and executives: one-fourth set
aside for hourly-rated workers
and salaried employees other
than executives. and one-fourth
for consumers In the form OF
rebate on purchases.
1t said the division formula
Is used by corporations in COM
putting executive bonuses.
World situation Cited
In postponing demands for
a shorter work week, the JAW
said il acted "as responsible
citizens in the light of the
realities Of the world situation. /"
The union proposed an i'm
mediate general wage increase,
but set no specific amount.
1t added. however, it should
be based on increased produc-
tivity" and be higher than rates
in ending three-year contracts
that provide a yearly boost OF
2la per cent or 6 cents hourly,
whichever is greater.
The present average hourly
wage in the auto industry is
about $2.40 including cost OF
living allowance.
Increased benefits under the
existing supplemental unem-
ployment benefit plan were
asked. The plan should be ex-
banded, too. the JAW said,
TO include workers who be-
come victims of short work week
schedules"
Plan Entirely New
The JAW said its proposed
plan is brand new-never sug-
gested in its exact form any
where before by anybody.
The union said its suggestion
See JAW, Page Ale
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
Other District Budsst Stories.
Passs Ala and 81

OtheF District budaef Stories.
Pages Ala end 81
--~-~~~~~------
city spending. including q new
school building program aimed
at a 30-to-l elementary pupil
teacher ratio. And 1t asks q
$25 million Federal payment.
SIS million more than Congress
appropriated for this year.
No new taxes are recon-
mended.
While the proposed budget
totals $2l3.887 900. an addi-
tional 100000 has been re-
served to cover supplemental
needs during the year. bring
ing the funds estimated to be
required for fiscal 1859 to $2l4.-
6S7 900.
The Presidents message said
the big budget package. $i5.5
million larger than the present
years. is partly intended TO
raise the standards Of munic-
ipal services toward the levels
appropriate to the Nations
Capital"
Other Items Listed
Included. besides the 3o-to-l
school construction program,
are:
/. A $53O.o00 boost in public
assistance grants. plus another
SITS. 900 for increased case load.
2. Substantial funds for inn
provements at District General
Hospital.
3. A 40 per cent jump In gen.
eral-fund construction spend
ing. as well IS stable allot-
ments for streets. sewers and
water mains.
4. Funds for 1.O4l new city
employees. mainly for schools
and the welfare and health de-
partments.
5. A 100000 item for plan
ming a SIT million West NUM-
cipal Center once building.
A three-year backlog Of I'M
appropriated Federal payment
funds would be tapped for 81
million Of the proposed IS nil
lion boost In the Federal share
Of the budget.
The city since 1856 has been
entitled TO q $23 million Federal
payment annually. Congress In
the last two years appropriated
only $40 million. and in 1855 1t
granted SIS million instead Of
an authorized $50 million.
But Congress in the 1854
Public Works Act authorized
subsequent tapping OF these
amounts. the Presidents mes
sage pointed out.
Budget Tightly Balanced
The increased Federal pay
ment is a main prop Of the pro-
posed spending plans. The bud
get is tightly balanced. II uses
up most Of q $9.7 million sur
plus with which the city ex-
poets TO end the present fiscal
year. 1t also banks on an anti
cipated $2.4 million gain over
this year in receipts from tax
and other revenue sources. in
addition TO the proposed higher
Federal grant.
The spending chart is SIS
million bigger than the one
budget officers recommended To
the District Commissioners in
September. The city heads
added the 30-to-l program. his
pital funds and other items
They also cut back a proposed
SIS million reserve to the White
House-approved $500. 900.
The operating portion Of the
Continued ON Page Ala. Col. I
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
payRaiseAsked
For t.5Mi||ion
Measure includes
Boost for Military
by JOSEPH YOUNG
star Government columnlst

President Eisenhower today
asked Congress TO approve pay
raises for the Governments is
million classified and postal
workers as well as for military
personnel.
Mr.. Eisenhower did not
specify the amount. but Budget
Director Percival Brundage told
newsmen the administration
proposal was for about q 6
per cent pay raise.
Mr.. Brundage said he under
stood the White House will
send its specific pay raise
legislative proposal in full de-
tail to Congress tomorrow.
The Presidents pay raise
Recommendation was submitted
in his 1859 budget message.
Costs Disclosed
The cost OF the proposed
increases for non-d efense
agencies classified employees
would be STE million. For
classified employees in the
Defense Department the cost
would be SOS million. The
increased pay for military per-
sonel would cost $l82 million.
Together with the $3.50 postal
pay raise cost. the total cost
sof the administrators civilian
military pay proposals would be
S726 million.
Administration officials say
the pay proposal would call for
a s per cent raise for classified
and postal workers. In addi-
ton. slightly higher increases
will be asked for employees IN
some Of the middle and top
salary grades. 1t was predicted.
In his budget message. Mr..
Eisenhower reversed the stand
taken by the administration
last year when 1t opposed any
kind Of a Federal pay raise and
finally ended up by the Presi-
dent vetoing the IL per cent
classified and $546 a year postal
employe pay raises passed by
Congress.
Need Is Cited
In his budget message today
Mr.. Eisenhower told Congress /:
IF we are to retain in Gov
eminent service the highly
skilled and able civilian en-
ployes who contribute SO much
TO the Nations strength, II is
clear that certain revisions are
needed in the statutory pay
structures for these employees.
Continued OnPage Ali. Col. I
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
|$213.S Million
Funds Sought
For District
Big Rise Proposed
In City Spending;
No New foxes Seen
BY JAMES G. DEANE
star stan Writer

A record s2l3.s million Dis
trict budget for the year start
ing next July was sent to
Congress today by President
Eisenhower.
The budget proposes major
increases In school and other
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
1858 Estimates Revised

For the current 1858 fiscal
year. the President revised ex-
pense estimates upward to
STAB billion. and revenue fore
casts downward to STA billion.
This unbalances the 1858
budget with a $400 million
deficit expected next June 80.
Most Of the increased spend
ing is for stepping up pro-
duction Of missiles. nuclear
weapons and atomic warships;
for stimulating research and
scientific education. and for
raising armed force and Gov
eminent civilian worker pay.
Mr.. Eisenhower said Russia's
missile progress as dramatized
by her Sputniks, together with
her rejection of a workable dis
armament plan. "compels" in
creased defense activities by
this country.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
Cites Superiority

Cites Superiority
In the face Of the growing
Soviet threat. he confidently
declared that today we pos.
seSs military superiority over
any potential aggressor or ag-
greSsors."
He stressed that "our con-
Germ is for the future" And
he said he believes his new
budget adequately provides
for our Federal responsibilities
in the year ahead"
Giving priority to national
security over lesser needs" the
President proposed a wide
range Of cost-cuting moves in
the domestic field that he said
should lead to savings of sew
eral billion dollars annually
within a few years. For the
1859 fiscal year. civil benefit"
expenditures were projected at
only 5000 million under the
current year.
Sums Up Proposals
He summed up his proposals
in this way:
Il feel confident that this
budget expresses the way in
which the American people
will want to respond to the
promises and dangers of the
dawning age Of space conquest.
New dimensions must be
added to our defenses. and OUT
NODDED activities must be dis
carded. Closer international
cooperation is vital in a world
where great distances are losing
their meaning.
las We devote more Of our
efforts and resources to these
compelling tasks, we will have
to limit our demands for less
essential services and benefits
provided for the Federal Gov
eminent.
Our reponse must rise
above personal Selfishness.
above sectional interests. above
political partiSanship."
Economy Targets
The Presidents economy tar
gets included farm BENEFITS, vet.
Grams pensions. public assist
ance grants and Stun clearance
programs among other things
1t may be hard to get Congress
TO change. His savings propo-
See BUDGET. Page All
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13

ltary purposes.
That was. in his own judy
ment "the most important"
~~~-~-~--~-------
Text Of Presidents Letter to Premier
euleenin. Poee AS
proposal he made iI0nis lengthy
reply to Soviet Premier Bull
ganin's letter Of December 10.
Mr.. Eisenhower told Premier
Bulganin Il am ready" for an
East-West summit meeting but
only on two conditions. First
there should be advance prep
aration through diplomatic
channels and by our foreign
minister's" and second. 1t
should be "ascertained" that a
top level meeting would. in
fact. hold good hope Of advanc-
ing the cause OF peace and
justice in the world"
Tests Easy to Detect
Missile tests piercing outer
space would be relatively easy
to detect. officials pointed out
today. implying that the Presi-
dent has q satisfactory means
Of inspection In mind.
Whether q test ban on mis-
siles designed for military pur-
poses would be enforceable.
however. may become q matter
Of controversy.
High officials here say there
are ways of telling whether
missile tests are for military
purposes.
Presumably this would re-
quire international observation
Of the firing Of ell missiles into
outer space for peaceful pur-
poses. Then any unmc7itored
missile In space would auto
matieally be considered Of mil
itary significance.
Precisely WOrded
Here is the precise wording
of the Presidents proposal to
limit the use Of outer space to
peaceful exploration:
II now make, Mr.. Chairman.
q proposal to solve what I con-
slider to be the most important
problem which faces the world
today:
g. :. I propose that We agree
that outer space should be used
only for peaceful purposes. We
face q decisive moment in his
tory in relation TO this matter.
Both the Soviet Union and the
United States are now using
outer space for the testing Of
missiles designed for military
purposes. The time to stop Is
now"
One Interpretation is that
the President was seeking an
immediate. bilateral agreement
on this one point of banning
military missile tests.
No other nations Of the
world are now known to be
testing or near the expert
mental stage in military rock
etry.
London Talks Recalled
It may have been noteworthy
that in President Eisenhower's
repetition Of other disarma-
ment proposals, presented as
a NATO-approved package at
the London talks last August
20. there was no proposal to
resume negotiations in the new
25-member United National
Disarmament Commission.
The U. N. General Assembly
Continued on Page A-1O, Col. I
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
President Asks
ManyCutsin
Domestic Items
He Declares U. S.
Is Stronger Than
Any Aggressor
BY GARRETT ID. HORNER
Star stan Writer

President Eisenhower today
sent Congress a record peace
time budget to meet "the
promises and dangers Of the
dawning age Of space conquest"
He estimated Federal ex.
penditures for the 1859 fiscal
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
President Bids
Soviet 10 Ban
Space War
Reply to Buleonin
Sets z Conditions
For Summit Tulks
BY EARL H. vOSS
star stan writer

President Eisenhower has
proposed that the United States
and the Soviet Union agree to
an immediate ban on the test
ing Of missiles designed for mil
itary purposes.
That was. in his own judy
ment "the most important"
Text Of Presidents Letter to Premier
euIsenin. Pose As
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13

year starting July / at s73.9
billion. higher than any year
since 1858 when the Korean
war ran the budget up to STAB
billion.
He forecast that Government
revenues will rise to S74.4 bill
lion for fiscal 1859 to provide
a precariously balanced budg-
ct. with a surplus of $500 mil
lion.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13

Portiol Text Of Presidents Message
and Related Stories. Pooe Alb
Evening star. [volume] (Washington, D.C.) 1854-1972, 1958-01-13
WEATHER FORECAST

Cloudy with sleet or rain today. Rain and
snow mixed tonight. low 50. Clearing. high
10 tomorrow. Full report on Page A-2)