Milford chronicle., 1957-11-01

pound, and highest horsepower per
cubic inch in industry history.
With the new prices announced,
the CO. horsepower Mark IS will
lead other Outboards in most horse
power per dollar $12.17 per horse
power). The 70-horsepower Mark
rs will lead in the two other in
dugtry categories, with about IL
horsepower per cubic inch of pis-
ton displacement and only 2.5
pounds per horsepower. The COM
pany said it expects the industry's
most miles per gallon" crown to
go to it's 45-horsepOwer Mark So
when tests are completed on all
makes Of outboards.
In announcing the 1858 prices,
Carl Kiekhaefer, president, said:
THE three models added to the
line have been priced in accord
ance with the reduction in overall
prices from last year. The lower
prices have been made possible in
large part by increased production
volumes particularly in the higher
horsepower categories. We can
now pass on to the consumer the
savings which we have made in
improved manufacturing schedul-
ing and plant efficiencies. The i'm
mediate acceptance last year of the
60 horsepower 6-cylinder Mark IS
was an important contributing fac
tor and brought the 13 per cent de-
crease in price on the electric
model for next year.
I'VE see production volumes con-
tinuing to move upwards at a
steady rate along with public de-
mand for multi-cylinder outbOards
with multi-purpose utility. Fami-
lies now want outbOards with
which they can water ski and
cruise as well as fish. Pulling
power, load carrying capacity, and
thrust without a compromise in
speed have become the combined
requirements voiced by new fami-
lies coming into Outboarding.
To provide this multi-purpose
utility, engines must have a wide.
useful operating range. Mercury a
chieves this by smaller displace-
ment per cylinder and lighter re-
ciprocating parts, thus permitting
higher safe engine speeds( reVolu-
tions per minute) than those pOssi-
BILE with large bore, heavy recipro-
eating parts.
I'VE believe the success of the
six cylinder Mark Is was the con-
firmation for the entire boating in
s,f Ae ho Ixr
motor introduced last year of over
4O-horsepower, it certainly indi-
Gated to the industry that the pub
lie was ready for more powerful
motors with improved performance
and pulling power, with no COM
promise of speed"
At the same time the Kiekhaefer
Corporation also has announced
that it has extended its program of
propeller selection with the higher
powered outboards. Mercury was
the first outboard company to un-
dertake the plan which began with
last years 60-horsepOwer model.
The 1858 program will also apply
to the 40, As and 20 horsepower
motors, with a variety of propel-
lors to suit every load condition.
1t permits Mercury buyers to
choose the propeller best fitting
the use they will make of their
boats-cruising, water skiing, pull
ing power, top speed or cOmbi-
nation of these.
Ten propellors will be available
for the Mark 55 and Mark So, rang
ing from an S-inch pitch 3-blade
bronze propeller to 14-inch pitch
'-blade propeller. For the Mark
rs and 7S, eight propellors will be
available. ranging from a 71b-inch
pitch 3-blade bronze propeller to
"a 21-inch pitch 2-blade propeller
Dealers select the propeller for
each buyers boat locally.