davidaulloa/AmericanStories huggingface dataset:
The Farmville herald. (Farmville, Va.) 1957-current, 1957-12-20
1854 CHEVROLET

4-dooT Bel M radio. heator.
2-tone green. real clean, com
pletely reconditioned
The Farmville herald. (Farmville, Va.) 1957-current, 1957-12-20
1852 CHEVROLET
1853 OLDSMoBiLE

4-door super 1873" hydro
motto transmission. blue
finish. power brakes. power
steering. fadio, heater, eicc
tronic eye Loaded with the
extras, one owner, 10000
miles
The Farmville herald. (Farmville, Va.) 1957-current, 1957-12-20
FOR SALE


newals Oh new subscriptions sole
ted. Here axe a few Christmas
special prices. Saturday Evening
Post one-yrar. Sc tWo one-yeai
subscriptions. $40: Ladies Home
Journal, one-year $3.50; two one
years, Sc; Jack And jill one-year
$780, two one-vears $500 Con-
tact II v Lancaster. Jr.. 408 Hieh
street Fafnlvilla. Phone 31sR.
1918 80
CASE - one self service refriger-
ated case. liz I'll. Osborns Grocery,
Phone 99l 1910 At
~--------~~-- ~.--~
PUPS Christmas Collie pups.
win hold til Christmas. Freddie
Gamage Phone Drake 5-555l.
Gainesville va. 12-13-3tp
- - - ~------- ~------
WREATHs Christmas cemetery
wreatils AZ sizes and prices.
mounted Oh strong easels. We de-
liver TO WestgieW cemetery Order
now for Christmas delivery Car
ter's Flower shop. Third 81. Phone
800. l2-i3-3tp
POINSETTIAS Christmas plants
a2aleas, nuns, etc Order early to
assure Christmas delivery. Carriers
Flower Shop. Third St.. Phone
500. Ig-l3-9tn
- - 2 > = = ----- ---~-~--
1857 BEL AIR Station wagon.
loaded with power equipped and
extras. Phone Falmville 1921 j.
l2-l3-3p
---~ = --~~ --~----~---~--
SPENCER s individual design can
bring you new figure beauty. mar
velous comfort. Mrs. Putney. reg
is'ered corsetiere Phone 468.
l2-l7-5tp
HAMS cured Elmo Goodman.
Cumberland Va. l2-l7-at
l956 DODGE pickup one-haM ton,
radio, heater. oak body b bod ac-
tual miles 5000 hlogd Shoemaker,
leu's Bai'b5f SHOP l2-20-lp
FOR YOUR CHRISTMAS sl,oanIno
Lovely old H,ns!ish and sterling sil
yer cut glass. cAiaa taas,tal ite,ns
Open till 10 ID ", rha Iittla snan
TO Motel. Cumberland WI Is-sa.f+
---------~-
II u a'e TINT. ioF lhIls'aias - Suede
' "'o l"eAe. " II >zo.pa NaiGe Tor
--------
IlAs azaleas, nuns,
s'c' Shoula he oledered 4early n ash
SaIe Christmas delivery Carriers
! i0Mei o1oA. rAole ti1. THIRD S..
~---- II
is76 CHEVROLET Bcl air coaverG-
pie Excellent condition Wt9ta MIS-
f G Moon. Box 49, FarmYille or
f. ), Cumberland Va l2-20-ap
= - : : :, :
s,ona !. si-sil olleIiletds
X AN'N0t If. N.Y. 1iaaildNAl}E II / Me-
herfin val II 20-st
ID ~, a ~ $500. 4 --
s,ss : L Is I'LL t'o'3S7A oh WeSl +
t5on 4. 4, III, eA0eiiqait ioea-
stN'4 dLdi uinetllS, OIL central
heat hardwood floors. modern
kitchen and baths. Large lot
slowine AZ gross Landon At-
SRs Realtor Municipal Blde
farmville 12-i3-tf fFi
rr-,,r, : - - -
rr-areT, = - n 9tF il-hs-
Charm and Parents maeazjne
Mrs, Puiney. qualified distrjbntar
Phone 468. l2-6-stn W. .
r r,c - ,---~-~~~~-
!. .'I.'ol'EiSeh' beautiful home with
peulooiiis' lull baths, oil heat.
IN" =. n ~, Easement ciose-m location.
wood College. Under SIS 0o0 T.andon
G Atkins. Realtor, Far,nyjlle
5-24-tf IT.
a ID 5tfsn. \ S ~5ss bred pss.. me me
l--o-4lp ~
t RESIDENCE near Longwood |
hardwood floors. one 3 bedroom
The Farmville herald. (Farmville, Va.) 1957-current, 1957-12-20
1853 CHEVROLET

l-ton pickup truck, heater
and defroster. 4-speed trans
mission, excellent farm truck
just like new, low mileooe
The Farmville herald. (Farmville, Va.) 1957-current, 1957-12-20

-~
COMMONWEALTH OF VIRGINIA.
In the Clerks Office OF the Circuit
Court Of the County of Bucking-
ham. on the 10Th day Or Deem
Der, 1857.
Order of Publication
ROSA HOOKER LEE
Plaintiff.
against
BERNARD LEE
Defendant
Ihe object Of this suit IS to obtain
divorce from the bond of matri-
inony which was created bv the
marriage Of the plaintiff to the de-
iendant, On the grounds Of wilful
desertion and abandonment by the
defendant Of the plaintiff: and to
nave the court decree the plaintiff
custody and supervision of their in
liant children born OF the marriage
III IS further ordered that this
order be published once a week for
Tour successive weeks iii The Farm
VILE Herald. newspaper published
N the town Of Farmville, Virginia,
which has general circulation in the
SAD County Of Buckingham.
And an affidavit having been
made and filed that the defendant
Rernard Lee is not resident Of the
State of Virginia, il is ordered that
~ DO appear here within ten DAYS
after due publication hereof. and dc
what may be necessary to protect
his interest i'll this suit.
A Copy-Teste.
JOHN g. SPENCER. Clerk
G. M. ROGERS. >. d.
Buckingham. Virginia. l2-20-4t
The Farmville herald. (Farmville, Va.) 1957-current, 1957-12-20

NOTICE TO THE PUBLIC
NOTICE IS HEREBY GIVEN that
pursuant to Sections 2g-Ia5, g-6.4 Aid
9-6.6 OF the Code Of Virginia the
Commission Of Game and Inland
FISHERIES. meeting at Richmond
Virginia. On November ii. 1857. ord.
ered the following proposed changes
IN the rules and win hold 4 Public
Hearing for the purpose Of adopting
tAese ruies at Room lG0. Z North
Second Street Richmond, Virginia
January IN. 1875 III y 30 n. Nj. COPY
OF said proposed rules have been
iiled with the Division 0f Statutory
Research ana Drafting.
fhat Il Shall be lawful to take
carp and gar from the public waters
OF The State. except waters stocked
Witlftfcul- bg means Of bow and ILL.,
row, AT any time. Provided Row
eFer- Il shall be unlawful to use
efosSoow or poison arrows Ill any
-ime tor tins purpose.
All persons taking f4sh M this
manner Shall be required 70 have !
regular fishing license.
That seasons, creel limits and 9th
ef provisions for taking fish from
Commission owned and Of con
trolled ponds shall be under such
conditions ana within such dates ~
prescribed By the Commission.
That Regulation ~. concerning
use of bait for trot line fishing be
rescinded
COMMISSION Or GAME AND
INLAND FISHERIES
BEVERLEY w. STRAS. JR.
Chairman
The Farmville herald. (Farmville, Va.) 1957-current, 1957-12-20
1853 CHEVROLET

4-door seddn. 2-tone color.
seat covers, excellent condj-
ton. ready to ID
The Farmville herald. (Farmville, Va.) 1957-current, 1957-12-20
LEGAL NOTICE

Please take notice that the
Board OF Supervisors Of Bucking
ham County Al its regular meet
ing held On November 4. 1857 the
following ordinance was passed.
Am ORDINANCE PROHIBITING
THE DRIVING or MOTOR We
HIcLEss. ENGINES. OR TRAINS,
WHILE UNDER THE INFLU-
ENCE OF INTOXICATING IIQ-
uORs. ETC AND THE PENAL
T'Y THEREFOR.
Be IT RESOLVED by { Ii c
Board oi Supervisors Of Bucking-
ham County. State Of Virginia,
that il shall bc unlawful for any
person to drive or operate any
automobile on other motor vehicle,
car truck. engine Oh train iii the
County Of Buckingham while un-
aer the Influence or alcohol.
brandy rum. whiskey. gin. wine,
beer, lager beer, ale, porter. stout
OF any other liquid beverage Or
article containing alcohol or while
under the influence Of narcotic
drug or any other self admins
tered intoXicant OF drug Of what
soeyer nature.
Any person violating any pro-
vision 81 this ordinance Shall be
guilty Of misdemeanor. punish
able BY fine Of not less than one
hundred dollars nor more than
three hundred dollars or impri-
sonment ior thirty days. either
or both IN the discretion OF the
Court M Jury trying the same. for
FIRST offenSe. and the Court
may, IN It's discretion. suspend the
during the GOOD behavior
d the person convicted. Any per-
s0n convicted Of d second or 9TH
ut subsequent offense under this
ordinance shall be punishable by
\ line of not less than one hun
1ied dollars nor more than three
hundred dollars and by imprison-
nent for thirty days.
A Copy -teste.
JOHN 9. SPENCER. CLERK
The Farmville herald. (Farmville, Va.) 1957-current, 1957-12-20
9Oc per inch
FOR SALE

= =
WOOD cut 70 stove length. Sls 90
per load within ten mile radius
Slabs 81 90 per load at mill locai-
ed near TobaccoviIle. off Route H.
r. j. Willis, Bansville, va Phone
Cafiersvllie. Drake 5-453l. l2-l7 At
- ~~~ -~-------~-
RESIDENCE: Z rooms. 2 baths, oil
heat. large lot. 307 South Main st
Mrs. A. w Brooks. phone pa.
ll-22-lOP
~~~~~~~~~~~~-
PUPPIES H. Collie $40 ana SO,
Mrs. S. w. Putney. III. Route 6.
Farmville, Va. Phors 608. 9-27-tf
~~~~~~--~~
REMINGTON : RAND typewriter
and adding machines. No down
payment $loo per week, South
side Sundry Co. 3-12-tf
HOUSE ~ 704 First avenue for
sale. For details call CTR or 1903.
l1-l2-tf
.
CANDY CASE 10 #. with 3
shelves. Osbonn's Grocery. Phone
991. l2-l0-4t
-~---~- - -9---~--~- -------~
TURKEYS order Your fresh
dressed turkey now for Christmas.
Article Farms, Arthur and Leroy
Welchlin, Phone Farmville 2029 j
12-13-3t
~----- 49, ----~
$500. down balance like rent buys
2 family house in good location
in Farmyille Large lot. Hurry on
this one Landon Atkins, Realtor,
Municipal Bldg. Falmyille.
l2-13-tf F.
The Farmville herald. (Farmville, Va.) 1957-current, 1957-12-20
WANTED
What's Free?

This sp c c is offered without
charge by The Herald To anyone
who wishes to give something
away Free" 2-l-tf
The Farmville herald. (Farmville, Va.) 1957-current, 1957-12-20
1855 FORD

vs. customIine. 4-door Fordo-
motto tronsmission. 70 d ia,
heater and defroster 2-tone
blue 2o. 900 miles
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-11-10

herbsO feminine
oil first deoeoped ESQ
o4ay are the of nguondns hoM /RN
Montgomery County sentinel., 1957-12-05

tation Room. Forte Sandison
and Paul Johnson head the COM
mittee on arrangements.
Mr.. and Mrs. Ernest Beall
spent the long Thanksgiving
weekend in Arlington, where
they visited in the homes of their
children's families: Mr.. and Mrs.
Francis Beall, Mr.. and Mrs. Vim
cent Beall, and Mrs. Ernest Beall.
Mrs. Milton Walker entertained
recently at houseWarming for
Mr.. and Mrs. Carlton Ward in
their new home on James Street.
Mrs. Grace NorSOn of New
York is visiting here with Mr..
and Mrs. Carlton Ward. On Sat
urday evening, Mr.. and Mrs. Rob-
ert Dutrow entertained at a fam
lily dinner in honor of Mrs. Nor
son.
Mrs. James Nadine, the former
Miss Helen Caulfield, whose we'd
ding took place on Saturday
morning at st. Martins, was
honored at several pre-nuptial
showers in recent weeks. Miss
Christine Nadine and Miss Au-
gusta Byrnes were joint hostesses
in Bethesda at a miscellaneous
shower last Wednesday evening.
On the Sunday preceding the
wedding, Mrs. Albert Gloyd of
Boyds entertained at kitchen
shower for the bride.
Among the out-of-town guests
at the Madine-Caulfield wedding
were Mr.. and Mrs. William Cape
well of Moorsetown, N. j.; Mr..
and Mrs. Charles Wilson of Riv-
erton, New Jersey, and Mr.. and
Mrs. James Fulghum of Roam
oke, Virginia.
Mr.. and Mrs. j. B. Ely were
hosts on Sunday at dinner for
Mr.. and Mrs. Harry Kanode of
Adamstown, Mrs. Clay Plummer
and Mrs. c. E. Crawford.
Montgomery County sentinel., 1957-12-05

have returned from Pennington,
Missouri, where they attended
their family reunion, the first real
get.together for the family in
fifty years. The Horizons enjoyed
nine-state tour in conjunction
with their trip to Pennington.
Mrs. Helen Crown, chairman
of the United Givers drive for
Gaithersburg, wishes to thank
her corps of workers and all the
residents of the town who con-
tributed to the recent fundrais-
ing campaign. The excellent CO.
operation resulted in our exceed
ing our quota of $725.
The Gaithersburg High School
band will present a concert on
Friday evening, December 6, in
the high school gymnasium, with
Miss Frieda Price directing.
While there is no admission
charge, a silver offering will be
received.
Fire note of the week: There
has been only one fire call in
Gaithersburg since our last re-
minder on fire hazards; and Vim
cent Napoli reports that this was
caused by one of those avoidable
circumstances: smoking in bed.
His current safety hint concerns
the winter storing of power mot
ors and gasoline in the base
ments. Mr.. Napoli admonishes
that most heating plants have
flame or sparks or ignition pos
sibilitieS that can cause real
trouble if they contact your
mower fuel. So check it!
Incidentally, any social, civic
or fraternal group desiring a
brief program on fire prevention,
hazards and protection can ar
range for such by calling Gath
ersburg 513 or PO. 2-2121, Ex-
tension 222. There is available
film on Christmas fire haz-
ards, especially timely just now.
Also, representative of the Fire
Department will be glad to dis
cuss the work of the department
with any group.
The Gaithersburg Business
Mems Association will hold its
banquet and dance on Monday
evening, December 8, in the Plan
Montgomery County sentinel., 1957-12-05

will be turned on and the jolly
old fellow will arrive with a
pre-holiday treat for all the
youngsters.
Sponsored by the Gaithersburg
Business Mems Association, the
Christmas party will be held on
the lot between the Western Auto
store and the Ben Franklin. The
high school band will be on hand
to provide music, and Santa
promises to have a supply of
candy, oranges and toys for all
the kiddies.
This is an open party to which
the entire community is invited;
so be sure to join your friends
Montgomery County sentinel., 1957-12-05
High School
Band to Play,
Santa is Due
BY MOllie Christie
GaIthersburg $50

Christmas will officially
come to Gaithersburg tonight
Thursday at z o'clock, when
the lights of Santa Claus lane
Geauga record. [volume] (Chardon, Geauga County, Ohio) 1952-1962, 1957-05-30
BY Mrs. Mildred Skinner
Telephone 3484

MONTVLLE - The Commun-
ity Church Ladies Aid held a
tea at the aid rooms last Thurs
day, with Mrs. Maud Huntoon,
Mrs. Grace Stapel and Mrs.
Rose Weitzenhof acting as host
eSses. The Pres, Mrs. Helen
Brace took charge of the bus
mess meeting and the Chaplain,
Mrs. Marie Beardsley had
charge of devotionals. There
were sixteen members and one
guest, Mrs. Grace Pier, present.
The next tea will be held on
June Is, with Mrs. Kathryn
Sussman, Mrs. Sadie Stanley
and Mrs. Norma Rygas host
eSSeS.
On Sunday, June 2, there will
be a Family pot-luck dinner at
the Aid rooms following the
services of the Montville Com
munity Church. Mrs. Irma Gyet-
ko and Mrs. Edwina Stone will
have charge of the dinner.
Mr.. and Mrs. Ted Stone, Mr..
and Mrs. Herbert Koerner, Mr..
and Mrs. Jos. Churchfield, Mr..
and Mrs. Roy Perry, Mr.. and
Mrs. Merton Beardsley and Mrs.
Max Weitzenhof attended the
Interurban open Grange meet
ing and dinner at Auburn Sat-
urday evening, May 13.
Geauga record. [volume] (Chardon, Geauga County, Ohio) 1952-1962, 1957-05-30

A meeting of the Zoning Com.
was held at the Fire house
Monday evening. The Township
Trustees again appointed Mr..
Arthur Colbow to serve on the
zoning Com. thus leaving the
terms as follows Herbert Koer-
ner, l yr.; Merton Beardsley,
2 yrs; Max Weitzenhof, 3 yrs.
Carl Hart, 4 yrs. and Arthur
Colbow, 5 yrs. Election of Of
ficerS was held as follows;
Pres, Merton Beardsley; Vice
Pres, Arthur Colbow and Sec.,
Mildred Skinner.
Fred Hoffman, Milton Gray,
Steve Donovan, Carl Hart, Arth-
ur Colbow, Merton Beardsley
and Robert Scheller attended
the Community Workshop" at
the dining hall of the Fire
Station at Burton last WedneS-
day afternoon and evening. A
roast beef dinner was served
by the Ladies Auxiliary of the
Fire Dept. at 6 pm.
The class rooms of Miss Fen
ton, Miss Zigli and Mrs. Trask
enjoyed an outing at Metropol-
itan Park Wednesday. Mr. VOL
ken drove one bus and accom-
panied Miss Fenton'a scholars
while Miss Fenton remained in
Mr.. Wolkens class room for the
day Lester Skinner was the
bus driver for the other load.
Geauga record. [volume] (Chardon, Geauga County, Ohio) 1952-1962, 1957-05-30

of Brigham Rd., Gates Mills,
are spending some time with
the Rene Potts family and will
attend the graduation of their
youngest son in June, from the
Mayfield High School.
Mr.. and Mrs. Elwood Grove
and children were in Elyria on
Sunday to attend a surprise
party for Mr.. G. Kay, father
of Mrs. Grove.
Mr.. VIM. Randell of E. Hill
Drive, has been at the Clinic
for observation,
Geauga record. [volume] (Chardon, Geauga County, Ohio) 1952-1962, 1957-05-30
CHARLES HOHL JR.
BUYS AYRSHIRES

Charles w. Hohl, Jr., Char
don, Ohio recently made an
initial purchase of two register
ed Ayrshires, according to the
Ayrshire Breeders Association
Executive Secretary, Chester c.
Putney, of Brandon, VT.
Geauga record. [volume] (Chardon, Geauga County, Ohio) 1952-1962, 1957-05-30
EastHiU
. BY Mrs. Martin Langaa
Telephone Park 9-7S37

EAST HILL - Mr.. and Mrs.
D. Bailey of Bradington, Fla,
flew back to Florida on Mon
day after spending a few weeks
with their children, the VIM.
CarolseliS and D. Valleys, on
E. Hill Drive.
Mr.. and Mrs. C. KingSland
of Winter Park, Fla, formerly
Geauga record. [volume] (Chardon, Geauga County, Ohio) 1952-1962, 1957-05-30
NEWS from M ONTVILLE

Mrs Charles Leggett helped
nrepare and cook the dinner.
Geauga record. [volume] (Chardon, Geauga County, Ohio) 1952-1962, 1957-05-30
TU HLL 4
Spring
Painting
Supplies

Makes no difference whether its a tiny can
to fix up few rough spots or enough to
paint your whole hOuse-we have it here
with all the fixings. And you can depend
on every purchase you make here-it has
to be right or your money back.
Geauga record. [volume] (Chardon, Geauga County, Ohio) 1952-1962, 1957-05-30

ONE ROUND OF RUG CLEANING IN
The AVERAGE HOME PAYS The en-.
TIRE COST CF THE SHETLAND
COME IN AND SsE a
DEMONSTRATION TOpAY.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-11-07
Equitable Honors
McAIeer, Johnson
For Long Service

Shareholders of Equitable
Savings and Loan Association
yesterday were told of sub
stantial gains made during the
last year and paid tribute to
two veteran officers, President
Edward L. McAleer and Sec
rotary Milton r. johnson.
Mr.. McAleer will complete
Al years of service with the as
ISOLATION on November Is and
Mr.. johnson completed 80
years on October 20.
The association celebrated its
18th anniversary November 4.
Mr.. McAleer joined it on No
vember Is, 1916, became Sec
rotary and a director in 1885
and was elected president in
1850. Mr.. johnson joine d
Equitable on october 20, 1919,
was named assistant secretary
in 1885 and became director
and secretary in 1850.
Shareholders attending the
18th annual meeting reelected
these directors: Fontaine c.
Bradley, Charles H. Doing.
James C. Dulin, Richard F.
Green, Mr.. johnson. Alfred H.
Lawson, Robert L. Lewis. Mr..
McAleer. Otis H. Ritenour.
Frank ]. Stryker, Wilson L.
Townsend.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-11-07
Barber & Ross
Meets Needs With
Modern Methods

Barber g. Ross Co., which
has opened a new warehouse
store at 1928 Fourth street NE.
is one of the largest and most
modern firms in the area build
ing supply trade.
It uses short-wave radio
equipped cars for it's sales and
supervisory staff to facilitate
job site requirements. 1t also
operates a twin engine air.
plane, which President Ross
Lipscomb and Vice President
Davis Crickenberger use to
cover large areas.
A. j. Renner. manager of the
prefabricated homes division,
also IS a pilot and all three
executives are looking forward
to the day when deliveries can
be made by helicopter. A fleet
of so trucks and station wagons
now serves customers.
The new 46.000-square-foot
warehouse-store begins still
another chapter for the firm,
which was founded as a hard
ware business here in 1878 un-
der leadership of Samuel Ross,
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-11-07
Regional Actuarial Club
Plans Meeting Here

The fall meeting of the Mid
die Atlantic Actuarial Club will
be held at the home Office
building of Acacia Mutual Life
Insurance Co. on Friday, No
vember IS.
Howard w. Kacy, Acacia
president. will welcome visitors.
Speakers will include: w. Ru-
Ion Williamson. consulting &C
tuary, who took a prominent
part in establishing Social Sc
curity; Robert A. Crichton,
president. Variable Annuity
Life Insurance Co.; Lloyd K.
Crippen, vice president and ac-
tuary of Acacia.
James M. Bates. vice presi-
dent and actuary of Home Sc
curity Life Insurance Co.. will
lead an informal discussion of
timely subjects. including pre-
authorized checks. family plans,
premium grading and cleo
tronic equipment.
Robert j. Myers, chief &C
tuary for the Social Security
Administration and president
of the club, will preside.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-11-07
YOUR
MONEYS WORTH
Vodku's Phenomenal Boom
BY SYLVIA PORTER

Less than 10 years ago a
restauranteur in Hollywood,
struggling to introduce ginger
beer to his customers. began
trying various types of spirits
as a mixer. In one experiment,
he added vodka and a lime.
tasted the resultant 10, the
Moscow Mule was born.
The drink caught on in CAL
ifornia, so did vodka. and what
has become the most phenom-
email boom in the modern his
tory of the multi-billion dollar
American liquor industry was
off to a spectacular start.
The story Of domestic vodka
is a tale of a sales squirt so
perpendicular and unexpected
in an industry which has been
going through some severe
shake-outs since World War II
that it's a pleasure to present
this up-to-date report.
When the figures for 1857 are
totted up. vodka will have out
solde bonds, Scotch and Cana
dian, predicts Licensed Bever-
age Industries. And by next
year, says this trade authority,
vodka will be out-Selling gin,
will be the third most popular
drink behind blends and
straight WHISTLES.
From seller SO insignificant
that as recently as 1851 the
Government classified vodka
among Miscellaneous Spirits"
in calculating its tax receipts.
the product has increased to a
sales level of Is million gallons
in 1857 alone-and just in the
past IL months. vodka sales
have scared almost SO per cent!
Lots of reasons are advanced
to explain the sensational &C.
ceptance of drink which only
a few years ago was looked
upon as too foreign. too exotic
and almost too potent for hui
man consumption.
In the industry. the experts
point out that it was World
War II which sowed the seed
of the boom. because people
turned reluctantly to vodka
when brands of WHISTLES they
had been drinking became
scarce and then found. to their
amazement, that they liked the
stuff. The experts emphasize
that vodka is lighter and milder
than most whistles, contains
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-11-07

fewer calories. leaves no after
breath.
But it seems to me that none
of these much-touted attrac-
tions would have jet-propelled
vodka to top rank had not the
industry had the wisdom to risk
fortunes on advertising drives
and the luck to hit the right
notes in the campaigns.
In 1913. for instance. the in
dustry's entire vodka advertis-
ing budget was $25 900. In 1858,
vodka advertising will reach an
all-time high of So million,
When the industry began
counting the consumer, it hit
the perfect theme of sophisti-
cation. high fashion.
Whatever the future. though,
the fact is that the present is
a $500 million market a year
for vodka alone and a brilliant
record of doubled and redou-
bled sales year after year.
But what happens if our re-
lations with Russia become
more strained and the name OF
vodka enters politics? Here
end on dizzyingly appropri-
ate note:
Some historians. says the
industry. now claim the Amer
lean Indian distilled a vodka
The vodka men are safe at
home
distributed 1857. by the Hall syndi-
cate, Inc, All Rights Reserved
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-11-07
TWA Demonstrates
Jetstreum Service

Trans World Airlines demon
strated its new Upstream
transcontinental service yes
terday. More than 100 news
writer's and guests were taken
on two flights over Baltimore
and metropolitan Washington.
Most striking feature of the
luxury liner was quietness.
This is achieved by length
ening the wings to $50 feet
apiece and moving the engines
further out on the wings.
Heavy interior insulation added
to the clublike atmosphere of
the Upstream.
A new type of sleeper seats,
which enable passengers to
stretch out in comfort with
legroom to spare, obviously are
a boon to the coast-to-coast
rider.