St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1957-12-27
The WEEK IN
RECORDS
BY ALBERT ANDERSON

ION THE LINE" by Harvey
Swadeos, Little Brown & Co. Bos-
ton, 1918. Men almost become
part OF a machine on the produc-
ton lines in a great factory. Har-
vey Swados digs into the person
atty Of the various men who labor
on the production line Of an auto
mobile factory.
He calls them ordinary men"
but his probing reveals many diff
ferences. There was Leroy who
had hoped 10 become an opera
singer but became part OF the
industrial machine and probably
win never get out. Then there was
Kelvin who had been a school
master in Ireland who thought
America and the factory too were
wonderful. There was Pop who
had a son whom he wanted 70
have better things out Of life than
he had.
There were Negroes ON that
production line too. Usually they
got the hardest and most disa-
greeable work. The engineers who
watched the work with pencils
and paper and studied how TO get
more work out Of every man
and every operation. somehow had
less compassion on the people OF
color, But all in all they were just
cogs in a great machine. II made
them a living this constant doing
one thing over and over and their
thinking on all sorts Of problems
even of race were laid bare. The
book is receiving acclaim.
"A RETREAT IN THE SUN"
BY John Green, Arthur Parker,
Ltd London $500. Those who
have travelled in Africa wonder
sometimes what it is which brings
the young white men who are
working in various business es-
Establishments to cast their for
tunes in some of the far away
places. "A Retreat In The Sun" is
the story Of young Enghshman !
David Kirby who seeking to settle |
down after World War II and find !
ing no job to his liking, suddenly !
comes across an advertisement |
Of a trading company operating |
on the West African coast and de-
cides to try his luck there.
Once in West Africa he finds
the life boring and not very re-
warding. The reader however will
find much Of interest because the
luthor knows a great deal about
West Africa and the various ma
and personalities which
one finds in that area.
Kirby found himself constantly
At odds with the manager Of the
and at the same time
.ound his lovely but unhappy
Young wife attractive. The climax
II the story is a brutal fight in
he warehouse after he discovers !
he manager was engaged in H.
egal activities. II is an absorbing
ale of life in Africa with unusual
lants.
HOW TO MAKE THE MOST OF
YOUR SALES TERRITORY
BY julius II. Katz, Prentice Hall.
few York. Selling is one Of the
ig opportunities in American life.
is odd that more Of our young
nen and even women do not en-
age in this profitable field than
o. Outside a insurance salesman
nd a few whiskey and beer sales
zen plus some cosmetic statesmen
cling is not an art which we
ursue to any great extent.
Author Katz who has been sell
lg all his life says that ability
D sell does not come by accident.
t must be planned and worked for
e points out.
He shows the reader how 10
plan his selling efforts to
evelop the fun potential in his
srritory, to increase his income
nd to pay him bigger and bigger
iudends from year TO year.
Katz says the successful sales
ian is one who stresses the con-
nuity Of his work. He says to-
avs sale should not be treated
3 a one time transaction but as
lie foundation for a bigger and
stter sale in the future.
MAS FEATURES OF OTHER
LABELS
Featured in a lighter vein but
so bearing on the Christmas
leme are the following records.
santa Cans ig Cgrpfu' 70 Tour, % |