Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-08-11

AOSCILicA, III MARK Evans
G tenhaus
family run the big midtown salon
and have maintained the repu.
tation for service, quality and
ability that began in 1919.
But back to the question: 80
many women" Mr.. Gartenhaus
says, think mink is mink-and
If the pelt bears this name 1t
must be the best. This is com.
pletely wrong conception. There
are almost as many different
qualities in mink as there are
colors in the rainbow. We, Of
course, always advise our Gus
toners to buy the best fur Of its
kind-which, incidentally, is all
that we offer. If you can't buy
the best mink, we urge you to
buy the best in a fur that you
can afford
IF you do decide on mink, first
pick your shade. And here, you
have virtually every hue imagin.
able to choose from-all in beau.
teous natural color. They are
doing marvellous things in breed.
ing on the American ranches.
and you can find your color
it's blue, grey, black.
white, brown or any variation
thereof. We do not sell blended
or dyed mink and we advise
against buying them.
LET me right now reiterate .
point our store always makes:
Buy your fur from q man who
clearly labels the name Of the
animal, country Of origin.
whether dyed or natural, and has
prices that are clearly visible-no
codes!
when 1t comes to the style
to choose, it's no different from
any other wearing apparel you
would buy. It depends on what
the garment will b used for -.
sheer, dressy glamour or casual.
good looking warmth, etc. Buy
q mink style that suits your fig.
ure, much a. you would . dress.
The heavier woman looks best In
q subtle color and style that en-
phasizes height. Tall and slim
girls can wear whirling motifs
and bright shades. Short women
create attractive silhouettes IN
modified coats with let-cut
stripes running up and down.
whether you buy Q custom.
styled or ready-made mink coat
Is strictly up to the customer.
However, we gladly style any
wrap to suit an individuals needs
and ideas. Our custom-styling
includes such services a. per-
sonal selection Of mink bundles.
pattern-designs and try-on MT
tings, finest craftsmanship and
style details. All Of this Is han.
died in our own work rooms, a.
we'll as re-styling, remodeling and
repairing of mink garments.
ITO digress a minute. let me
ask you to remind all your lis
teners to always have re-styline
and remodeling handled by .
reputable furrier. Making Over
q fur is no simple tailoring job
1t must be done by q man who
knows skins-and can cut orig
inal fur patterns. Only . master
furrier can tell you whether its
worth having your older mink
re-styled. Many times 1t u not.
Savings In August
"If you want to know when to
buy mink-it's the same a. with
any other fur. II you're looking
for the largest up-to-date selec-
ton and want to use q lay-away
plan, BUY NOW, IN AUGUST.
A reputable store can give you an
honest saving in August. But, II
you want last seasons" styles,
you'll have to wait until next
January and February sales.
"Just to wrap the whole
thing up for you, let me say
this: Before you pick your mink
especially your first mink
PICK YOUR FURRIERl Ale
ways deal with Q reputable re-
taller. Then you don't have to
be an expert, he will b one for
you"
Well, that certainly answered
the question for my inquiAtivO
fair lady" listener, didn't itP
OF course, being the loyal type
I would like TO add that told
her shO wouldn't have to look
any further than 0artenhaus
for an honest, reliable, skillful
furrier-and I'll say the same
to you right now. THIS fine
family institution has, for over
. decade, provided thousands Of
fashionable Warrington ladies'
with custom and ready-madO
wraps, fur care and repair. In
addition they have pioneered
such customer benefits a. q no
chargO-for-credit plan, free life
time cold storage with each new
purchase, "trade-in" plan, an un.
conditional guarantee with every
purchase, plus an "old-school"
style Of friendly service that's all
but vanished In retail stores