Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-07-29

The reports on the first
month have been so encourag-
ing that we foresee continued
increase, to everyone's benefit,
as the promotion moves ahead
through Labor Day"
officials anticipate this
months visitors will exceed
those of last year by more than
100000. Further. additional
money will be brought into the
cash registers of Washington
area businessmen and the Dis
trict government.
Tourists visiting Washington
July through July IS num-
bered 420,553. officials said.
This was much more than half
the total July visitors, 721 ,240.
last year. they explained. Hotels
have reported an increased
patronage and sightseeing bust
ness has moved ahead, officials
said.
Mr.. Crouch pointed out the
Summer Jubilee idea was de-
signed not only to increase the
visitor business in Washing
ton between June Is and Labor
Day. but also to acquaint resi-
dents of this area with the in
Vulnerable events and attrac-
tons of the National Capital.
This was planned to bring more
residents into the downtown
shopping community, benefiting
business.
Record Breaking Attendances
At Celebrations Cited
Mr.. Crouch cited record
breaking attendances at WASH
ington's Fourth of July cele-
bration on the Washington |
Monument grounds, the Presi-
dents Cup Regatta canoe races
on the Potomac July IA and |
the six recently concluded free
Watergate Pops concerts. He
declared this gives evidence |
that both phases of the Sum-
mer Jubilee promotion in it's
first month have been success
full.
That the Summer Jubilee
promotion has been effective
Is evidenced in the increase in
visitors to date. officials as
serted. June tourists this year
numbered $1,000 compared
with $4,000 in June 1856. This
was an increase of more than
$4,000. much of it in the latter
part of the month.
The District OF Columpia's 3
per cent tax on transient
hotel, motel and lodging house
rooms gave additional indica-
ton of the increase with June
showing collections of $9l.779
against $86.440 for June 1856,
officials declared. This was an
increase to the city's treasury
of $3.50. Comparable figures
for July are not vet available,
but officials anticipate they
also will show a corresponding
increase.
The Districts food and bever-
age tax is another indication,
they said. These collections
reached more than $567 900 for
June, compared with $50l 900
for June year ago. This was
an increase of more than $685.
900.
Major Publicity Effort
Aids Calendar Of Events
Aiding in this big publicity
effort to bring more business
here during the summer are: A
calendar of events compiled by
the Greater National Capital
Committee, the Hotel Associa-
ton of Washington family-rate
plans and other information
embodied in a brochure with
10l 900 of these distributed
throughout the Nation. The
Potomac Electric Power Co. sent
out with its bills 100000
pamphlets promoting the Jul
bilee.
The Chesapeake a. Potomac
Telephone Co. also advertised
the promotion widely. Local
business is using the Jubilee
insigne and slogan in newspa-
per and magazine ads locally
and nationally.
Twenty-nine downtown stores
and shops and restaurants.
theaters and hotels are display
ing flags and banners proclaim
ing the Jubilee. Others have
adorned their windows and ar
ranged Jubilee displays within
their establishments and have
otherwise contributed to the
program.
The Ice Cream Manufac-
turers Division of the Mer-
chants and Manufacturers AS
ISOLATION brought out an orig
inal Summer Jubilee ice cream.
Ameriman Airlines Seeks
g. Passenger Fare Increase
A 6 per cent increase in do
nestle passenger fares. effective
September IS. was sought today
by American Airlines. II filed
q petition with the Civil Aero
nautics Board.
This follows similar appeals
by seven other domestic car
riers recently. American de-
FOREIGN EXCH'GE
NEW YORK July 20 OF1 .--Foreign