Evening star., 1957-04-30

41CAC 40 Az AAOGAo- kOOuo A4A
the lower prices OF gallon Jug
milk in Highs stores!
Highs lower milk prices are
in keeping with the demands
of the public, as expressed in
scientifically conducted market
surveys. And in contrast, while
many entrenched dairy inter-
ests have rugged the milk busi-
ness for their own profit and
benefit, Highs has operated in
the best interests of the public.
What does the public want in
milk?
Foremost, they want purity,
freshness and quality. And
there isn't any purer, fresher,
higher quality milk than Highs
milk at any price.
Highs milk is purchased To-
cally from local dairy farms.
And Highs pays the farmer
premium prices to obtain the
finest milk available.
Highs milk is subjected to the
most rigorous tests. In addition
to regular Health Department
tests, Highs retains an inde-
pendent laboratory and the
most modern scientific equip
ment to test every truckload Of
milk delivered from the farm
for processing through its plant.
Chemical and archaeological
checks are made at fine differ
ent stages of processing. Addi-
tionally, empty Jugs are care
fully inspected after they are
sterilized, bottled jugs are in
spected before every shipment
to Highs stores, and. periodi-
cally, milk is taken directly
from the stores for spot checks.
Highs gallon jug is the last
word in sanitation. No other
container matches its sparkling
cleanliness. The characteristics
of glass make the gallon jug the
ideal container for milk.
The public wants convenience
in obtaining all the milk they
need that meets their require
mentS for purity, freshness and
high quality. And Highs method
of observation-disclosures its 80
neighborhood StoreS-is found
ed on convenience.
Highs milk is distributed
through its own stores, seven
days a week. And Highs stores
are open daily from 8 am. to IL
pm. Highs SO stores in Wash
ington, Maryland and Virginia
are conveniently located in
neighborhoodS and shopping
centers, each with few excep-
tions. providing ample parking
facilities. There's a Highs store
near you.
The public wants this high
quality, convenient-to-b milk
at lower prices that will enable
them to give their families all
the pure milk they need for
good health and normal growth.
Milk is a basic food; natures
most perfect food. And no one
outgrows his need for milk.
But when milk prices are out
OF line-a situation that pre-
walls in Virginia and a few
other states-milk consumption
is affected. The public drinks
less milk and large families. in
particular, are the victims. They
just can't afford to give their
children all the milk necessary
to good health and normal
growth.
But gallon jug milk, with its
proven economies, has put the
price of milk within the reach
of all. Wherever the gallon Jug
has been introduced-in WASH
ington, Baltimore, Akron, Cleve-
land, Canton, and dozens of
other marketS-milk consump-
tion has climbed to record
peaks. That, too, has been
proven in market surveys. Saw
ings Of more than $100 annually
are possible by a typical family
of four.
There are sound, economic
reasons why Highs can sell W.T.
amin D, Homogenized, Grade
a milk at lower prices. Again,
there's no hocus- pocus in the
lower prices of gallon jug milk
In Highs stores.
There is no expensive paper
container to throw away: the
gallon jug can be used over and
over again. And the gallon lug
costs the customer nothing be-
cause he can return it at any
time and obtain a full refund OF
his initial deposit. The gallon
jug costs Highs nothing be-
cause Highs, too, uses it over
and over again. It is sterilized,
filled with pure, fresh milk: and
delivered to a Highs store to be
used again by another customer.
The savings in the container
alone amount to from 8 to 8
cents a gallon.
Highs processing costs are
far lower, too. It costs Highs
less TO process milk into gallon
Jugs than 1t does into any other
fluid milk container for home
use; 1t costs less to handle GAL
lon Jugs and put them into
Highs stores. Nor is there any
delivery cost from Highs stores
TO the customers homes. The
customer makes his own 'home
delivery" at his convenience.
and the savings is up to Is cents
gallon.
Unfortunately, the freedom to
buy milk at lower prices is in
sharp contrast to the restric-
tions placed on our Virginia
neighbors. Highs has-ard is
fighting the Virginia State
MIX Commission in an effort
to bring the benefits of gallon
jug milk distribution to Virgin
ians. Freedom to choose the
purest and freshest milk at the
lowest price Is denied Virginians
because milk producers, includ-
ing Highs. are forbidden TO
charge less for milk than the
retail prices fixed by the Vir-
ginia State Milk Commission.
Highs will continue It's fight
for freedom Of enterprise in
Virginia. And Highs will con-
tinue to practice the sound,
economic policies which ha0e