davidaulloa/AmericanStories huggingface dataset:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22
Writer Complains
Soviet Ads Follow
lCuDituIistic Line

CHICAGO. April % tP. = A
Russian writer is complaining
that Soviet advertising follows
the capitalistic line Of stressing
brand names instead Of the
qualities of the goods.
M. NikolSky urged that mes
|sages such as buy the Chief
Canning Administrators green
peas be replaced by ads that
play up "the nature Of the prod
|uct and tell the buyer about the
products virtues and the ways
lin which 1t can be used"
Mr.. Nikolsky's observations
were contained in an article
Regarding Our Commercial
Advertising" published in Sow
|yetskaya Torgovlya No. 10, an
|ofhcial organ of the USSR Min
|istry of Trade.
The article was translated and
summarized in Advertising Age
United States trade publication
"Our advertisements call toe
much attention to the firm and
to the trade name Of the prod
|uct;" Mr.. Nikolsky wrote. I'm
SO doing, we are copying capt.
Italist advertising practices
which are entirely unsuitable
for u.s."
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22
YOUR
MONEYS WORTH
Should You Buy Stocks?
" SYLVIA PORTER

ID There no longer Is a
stock market" in which nearly
all stocks go up or down stimuli
taneously and there well may
never be again. You can be badly
misled II you Judge what is hap
pening to stocks by what is hap
.pening to the familiar stock
averages. Primarily because buy
ers Of stocks are much more
educated and sophisticated than
ever before. during any week or
month. many stocks win be in a
bull" market, many others win
be in a bear" market.
Fluctuations Narrower
co During the past % years.
fluctuations in stocks on average
have been getting smaller and
smaller. A major reason for this
increasing stability is that life
insurance companies, investment
trusts and pension funds have
become major buyers and own
ers Of stock. These investors
don't panic" easily.
(3) At the same time, some
forces which contributed to the
upsurge in stock prices from
1949 to 1855 are losing power.
Millions of dollars Of new high
grade stocks will be sold in 1857
and these will absorb money
that otherwise would go into
outstanding stocks. AS interest
rates have increased during the
Eisenhower administration, big
scale investors have been shift
ing part Of their money from
stocks to bonds Of corporations,
States and cities now carrying
the highest interest returns In q
quarter-century.
~ The long-term trend of
stock prices is upward and since
the close Of the last century the
rise has averaged 3 per cent q
year.
These are just a few Of the
fundamentals. You'll get plenty
more from Mr.. Smith. And now
let's get really specific.
Tomorrow's column: you're a
widow :"
Copyright 1857. Hall syndicate. lne.)
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22
WINGS & WHEELS
BY CHARLES YARBRoUcH

No one envies the experts as.
signed the task and responsibility,
of finding the cause Of an ali
crash.
From the CAB last week came
a report on one of the most pain.
stakingly investigated aircraft
accidents of all time, the COLI.
sion Of two east-bound airliner,
over Grand Canyon. at almost
precisely 1890 the morning o.
June 30.
Establishing the time is ont
example Of the exhaustive search
Air traffic control tape record.
ings supplied 10 barely audible
words from one of the planes, q
mans voice 100 to 200 cycle.
above the normal male voice
pitch. salt Lake." it said. "ares
Cor alb 7l8 =. we are coins
lin"
A second voice was heard OF
the tape saying up up"
Investigators put the tap'
through a Photographic analysis
a technique used in "visibl,
speech" which makes an energ,
pattern of words. From Thu
came words indefinite but which
fitted energy patterns of "look,
pull" or come"
The tape showed time Of tn,
transmission was 10:30.53.
The laboratory study indicated
that both general voice patterns
particularly as to pitch, showed
the speakers were under grear
emotional stress, indicating,
the CAB said. that they were
already in serious trouble"
In another of the myriad tests
the board actually put two
planes of the accident type intc
the air over the same route anC
at the same altitude t21. 900 feet
to establish Importance of so.
called eyewitness accounts.
Board investigators were sta.
toned IA miles east of Flagstaff
Ariz.. approximate position Of
the nearest witness"
On separate days the two
liners few the routes of the ILL
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22
Ford Sales
And Profit
Show Gain

DETROIT, April % (R.-Ford
Motor Co. reported yesterday its
consolidated net sales for the
first three months Of 1857
amounted to $1.569, 500, 900, the
highest quarterly sales In the
company's history.
The sales compared with ST.
203. 100000 In the first three
months Of 1856. and with ST.
410. 100000 in the first quarter
of 1855. with total sales Of 81,
551 100000.
Consolidated net income in
the first quarter of 1851
amounted to 100.500,000 COM
pared with $73.700.000 in the
first quarter Of 1856 and $102,-
100000 In the first quarter Of
1855.
Based on the average number
Of shares of capital stock las
reclassified) outstanding during
each period. earnings per share
amounted to $1.85 in the first
quarter Of 1857: $l.37 in the
first quarter Of 1856 and $1.93
in the first quarter Of 1855.
The company reported factory
sales Of cars and trucks in the
first quarter Of 1857 totaled 626.-
FOG units. compared with 523. 1892
units sold in the first three
months Of 1856 and 657.7l4
units in the first quarter of 1855.
First-duarter profits. a COM
pany statement said. were re-
duced more than is per cent by
unusual costs associated with the
company's new product and ia
cility expansion programs. 1t
added:
I'm the second and third quar-
tiers, these costs are expected to
continue because Of the many
new plants coming into produc-
ton and because Of the costs as
ISOLATED with the development
and introduction Of the Edsel
Line this fall. These programs
will not yield revenue until the
new plants are in production
and the new products are being
marketed In quantity"
An accompanying condensed
consolidated balance sheet re-
ported total assets ct March 81,
1857. were $1,000, 400, 900. This
figure included property. plant
and equipment listed at $l.763.-
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22
CHICACOLWEsTOcK

CHICAGO. April 90 th.--fUsDA)
mostly 25 higher on bulk butchers; trade
closed dull. only steady to strong on sew
eral hundred head: sows slow and un-
even, generally steady; only fair ship
ping demand: mixed 2s3 10000 ID
butchers lS.50-fS,75; few straight No.
3 lots to 1910 late; several lots I 3
l90-230 ID 1S75-l9. 00;, few lots No
IL .e0-220 ID lD,OO-19.95: Az head
lots No. FL ID 1885, most 20 24O-
$50 10 ls25-fS.50: few lots No. lie
240-250 Id 1875: small volume mostly
3 2SO-3i0 ID l7.75-lS.:5; larser lots
1878: few heads under $50 ID to IL 90
Salable cattle $4,000; calves 400;
steers slow; steady to % lower; thar
THURSDAY; heifers moderately active
mostly steady to weak COWS slow
steady to week at last weeks low close
vealers steady to 100 lower: bulls fully
stesdy; .stockers and feeders steady; few
loads OF prime steers l.200-1 1874 ID al
27.25-2S. 90; load or SO OF prime still
to sell; few loads Of high choice to low
prime 25.50-26 80: choice steers 30. 90.
$500 most good to low choice 1880
22.1Q; high choice and prime heifers
%. 1924 80: most good and choice
heifers l9,5O-23 90; utility and COM
mercial COWS l2.50-13 so: most Gamers
and cutters 10.25-12.50: utility and
commercial bulls 15.5O-l7.50; most
good and choice vealers 10000 90;
odd head choice and prime $500; few
loads mostly choice 590-675 lb vearlinst
calves $3.50.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22

You're a widow In your early
SOS. You have just received the
life insurance your husband left
you and you're facing the prob
lem of protecting it and getting
Ia good income from 1t. What
should you do? Put 1t all in Gov
eminent bonds. all in stocks. dc
both. do neither?
You're a man in your 40s with
10 wife. two children. a good job,
some insurance. United States
saving bonds and you're now &C.
formulating a nestegg in the bank
too. Should you buy stocks al
today's prices? II so. is there q
type Of stocks which is best for
you?
You're single--a man or wom-
an-you have a steady job and
you're buying a savings bond
every month through the payroll
deduction plan. Is this the wisest
way for you to save? Anything
else you should do? =.
Or you're a businessman load
ed" with stocks and worrying
about the stock markets action,
wondering if you should hold or
sell. Or you're approaching
l65 and retirement, eagerly look
ing for sound advice on a finan-
cial program. ;. Or you're a
successful professional, thinking
ahead to your retirement Is OF
20 years from now, wishing some.
one would help you work out ar
investment program in advance
You are In one Of these six
major groups Cor If you haven't
an extra dollar to invest today,
surely you hope to have some
day..
What should you do?
/ In the columns to come. you
will get the answers from Win
throp Smith. directing partner
of Merrill Lynch. Pierce. Fenner &
Beane, the largest stock Arm in
the world.
But first, here are some points
about our economy. the stock
market and the outlook that are
absolutely fundamental today.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22

fated planes, making position re-
ports to a CAA communications
truck located with the investiga-
tors. Weather was better on one
test day than it was the accident
day. 1t was equal or better the
second day.
Results showed the aircraft
could not be seen. though their
exact positions were known
Once a reflective flash was seer
and binoculars trained on it, but
though the plane was visible
through glasses. the experts
could not determine type OF
make.
But for all the tests, the labo-
ratory examination of tiny
scratches and big propeller
slashes on piece of wreckage; for
all the months of digging, the
experts were forced to the con-
clusion that basically. cause OF
the crash is undetermined. II
might have been caused by any
one Of six factors. The big one
They didn't see each other In
time"
| It is the driver-not the man.
ufacturer, the advertiser, or the
salesman-who must accept the
blame for auto fatalities.
Thus the 1857 handbook Of
highway accidents published by
the Travellers Insurance Com
panies of Hartford, Conn.,, points
the accusing finger.
For it is the driver who can
control the horsepower and use
| it safely for his greater ease
and convenience. It is the
driver who is lectured to, legis-
lated at. prayed for and preached
to.
"And it is the driver who mods
sagely, promises readily and for
gets everything but his sense
of Overwhelming power when ne
steps on the gas the mind
Iidling while the car is in high. "
+ u \ 4
| Edwin J. Kirschner, newly
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22
FOREIGN EXCHANGE

NEW YORK. April 20 Ra.-Foreign
exchange rates follow Great Britain In
dollars; others In cents unchanged I'M
|. Canadian dollar in, New York open
market 1882 per Gent premium OF
1O4. 15ss us. cents Up / 1872.
s.. rs. 29J32, up 1882; 80 day futures
I2.7Sll, up Is; so day futures 2.7S 1892
up. e; 90 day futures 27Sh. up a.
Belgium ttrancl l99A. up u: France
ernl de'itsche mark 23S0: Holland
(guilderb 26l5ia, up .0oia: Italy iliral
.l6h OF q cent; PORTUGAL (escudo) $50;
Sweden tkronal 1894 Switzerland
iirsnc) freel 23.33ls; Denmark 'kronel
Latin America: Argentina Ureel 2.55;
Brazil freel ! So; Mexico Sol; Vene-
Far East: Hong Kong dollar 1880.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22

appointed to the air stan Of the
international Cooperation ADJ
ADMINISTRATION. has q new book
out predicting a strong come
back Of the zeppelin 'as a vital
means Of military transport"
The age Of atomic power may
well become the golden age Of
the zeppelin, Mr.. Kirschner says
in "The Zeppelin in the Atomic
Age" published by the Univer-
Isity Of Illinois Press. He sees
the lighter-than-air craft as an
in-between carrier. faster than
q ship. carrying more cargo than
Ia plane lat a fraction Of the
cost" Of present air travel.
/ One Of the towns better
phrase-flippers Ralph Cox. pres
Iident Of Aircoach Transport AS
sociatiOn, is accusing the Penta-
CONS Military Traffic Manage
lment Agency Of being 1.-THE great
est drag on aviation since
gravity"
/ In plea for wider utilization
of the independent air carriers.
he also accused present policies
lof feeding us a starvation diet
land accusing us of being UNDER
weight"
/ Mr.. Cox contends. the United
States suffers a mobilization air.
lift deficit that could properly
Ibe called the Achilles heel Of
our defense structure. This" he
says. sis deficit in both guam
tity and quality. In other words,
the United States does not have
enough airplanes earmarked for
emergency airlifts, nor the
proper types.
!
/ Newest thing in traffic speed
control is a radar-controlled sign
which flashes for the guilty
driver "Slow down, you are
speeding"
One has been erected at the
Portsmouth Air Force Base,
IN. H.. by Motor Vehicle Re.
search, Inc, of Lee, N. H.
! Progressing on that basis. the
project would include a notion
picture camera and a counting
system to prove that the motor
ist resumed illegal speed after
getting the flashed warning.
Idea then would be to mail traf-
fic tickets to the offenders,
showing the time. date, speed
and plate number.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22
Esd Highs Dairy Store
Opened in East Riverdale

C. Y. Stephens, president OF
Highs Dairy Products Corp. an
nounced opening of a new store
the company's 93d-at 5512
Edmonston road in the East
Riverdale MD Shopping Gen.
ter.
He said the new store is the
18th In the Maryland suburban
area. He said As additional store.
are located in the District ant
20 are in Northern Virginia. HI
said there is ample parking spac,
available at the new store. al
which the public may secure {
complete line Of dairy products
eggs. baked goods, soft drinks
ice cream and toppings.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22

registration filed by Gregory &
Co. should be denied.
The company is accused OF
offering securities in the United
States, including the Washing
ton area, frequently from so to
100 per cent above the current
market price. officials said.
The commission recalled the
Quebec Securities Commission on
December 6 last revoked Gregory
g. Co.'S broker dealer registration
for violation of the Quebec
securities law. Despite this, il
said. the company continued its
offer and sale Of securities in the
United States. AS a result OF
this. the Quebec Commission
has launched court proceedings
against Gregory & Co.. and
Kenneth H. Gregory. its presi-
dent. director and controlling
stockholder. Sthe commission here
declared.
In its amended order, the
commission alleged the firm and
Mr.. Gregory violated Section
Of the Securities Act with their
offering and sale of common
stock Of two additional COM
panies. Apollo Mineral Devel-
opers. Ltd. and Dupont Mining
Co. Ltd. The order also contends
the company since about Deem
Der l, 1855, has engaged in the
conduct Of a securities business
while not being registered with
the commission as a broker
dealer.
In its September 10 order last
year, the commission said it had
reason to believe the company
and Mr.. Gregory violated the
law through the Offering and
sale of the non-registered CON-
mon stock of Cameron Copper
Mines. Ltd. and Zenith Mines
Ltd.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22

800 900 and inventories at $780,
100000 tMD. In the tabulation
70 liabilities. reserves and capital
l$1.513. 100000 tB) was listed as
retained for use in the business,
At the end Of 1856 Ford MotS
Co. reported total assets at 81
l792.634.9l8. with property. plant
and equipment listed at $2.335.-
1886, 1871,
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22
Abramson Agency Named
To Handle Two Accounts

The Abramson Advertising
Agency In The Star Building
has been named to handle ad-
vertising for two firms-Kenyon-
Peck Chevrolet. Arlington, and
Shurfire Fuel Products, Inc. The
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22
Revercomb and Landlord
To Speak at Convention

Senator Revercomb. Republic
can Of West Virginia, and Rep
resentative Landlord. Democrat
Of Maryland. will be among
speakers addressing the conven-
ton Of the Woodmen of the
World Life Insurance Society at
the Hotel Washington. This will
be held Friday and Saturday
Raymon r. Kesby, Cheverly, Md,
head counsel, said.
More than IS delegates and
officers representing $500 men,
bers in West Virginia, Maryland,
Delaware and the District. will
attend the convention, officials
said. Paul H. DeLawter. 761l
Georgia avenue NV, q member
Of the society's Committee on
Legislation. and Andrew j.
Brown 1898 Eleventh street NE
q Head Camp auditor. win be
prominent in the gathering.
President Howard M. Lundgren
of Omaha. Nebr., Chairman OF
the Board E. D. Rivers. former
Georgia governor. and Perry o.
Wilkinson. member Of the Mary
land House Of Delegates. will
address the convention. Com
missioner Robert E. Mclaughlin
will welcome the delegates.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22
Harris, Upham Adviser
viii Speak in Capital

Percy S. Weeks, manager Of
the investment advisory depart
lment of Harris. Upham & Co.,
NATIONWIDE investment firm, will
discuss the economic outlook at
a special meeting at the firms
Washington Office, 1905 G street
NV, at 8 pm. on Thursday,
April IS.
E. F. Bastable. Washington
office manager, will serve as
chairman for the meeting.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22
'' 3 BUSINESS
SEC to Probe Stock Deals
OfMontreoI Firm in Areo
By WILLIAM A. MULLEN

washington investors reported victims Of Canadian
mining stock selling scheme expected to be witnesses
hearing here Thursday into Gregory Co. Of Montreal the
Securities g. Exchange Commission today announced
The commission said it issued today amended order
the to determine whether application bokerdeaIer
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22
ODD-LOT DEALINGS

NEW YORK April % UH.-The New
| York Stock Exchange reported today
these odd lot transactions. BY principal
dealers on the exchange for April Is:
22S,5gs shares including 2.164 shares
sold short
Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-04-22

account executive for both Is
Leonard Gutenberg. The agency
will handle newspaper and radio
advertising for Kenyon-Peck and
also will handle radio advertis-
ing for Shurfire.
STAINS and Sypher to Head
Panel Discussion Tomorrow
Deputy Postmaster General
Maurice H. STAINS and Alden H.
Sypher. editor of The Nation S
Business, will head a panel dis
cussion at tomorrow evening s
meeting of the Washington
Chapter. National Office Man
Iagement Association.
This will be held at 6 pm. at
the Occidental Restaurant, 141l
Pennsylvania avenue, NV. Some
is members of the Post Office
Department staff will visit the
Ichapter and lend technical as
sistance to the panel where
necessary. Possible areas for saw
ing money and learning more
about efficient methods of using
the mails will be discussed
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1957-12-14

q good portion of his 1856 81
81 bbatical leave in South Africa.
Here is the only answer TO
The shortage of skilled labor. II
will become an increasingly IA
vcrable and logical answer as
industry becomes more varied
as is happening. Gold and die i.
mond mining are still very i'm
rorfanf from iiie point OF view
CT South Africa's balance CT in
ternational trade. but in actual
employment and value of out
put they are no longer domi-
nant. Indeed, extensive indus
trializaiion implies a spread of
he base 20 an increasing varie-
iY of industries end occupations.
including trade end self-em-
ployed occupations"
Over the years, Griffin be-
lieves, the potency of these eco
romic pressures will accelerate
The pragm;tic approach of
dealing with problems as they
arise will yield best results.
From this poirt o. view. the
dangerous men . are those
who guild their actions b. s1inc
which to them seems
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1957-12-14
Norway Sordine Pudding

Brisk wintry weather calls for
hearty, healthful hot meals to
satisfy keen appetites. A differ
ent and delicious hot dish either
for lunch or the main meal, Nor
way sardine pudding has the adj
ded advantage of being both eco
nomical and easy 10 prepare.
Ingredients: 1924 OIL cans
Norway sardines: 3 medium
sized potatoes; medium sized
onions; eggs; Ia cups milk:
IA ID. butter. melted; salt. pepper
TO taste.
Method. Grease casserole
lightly with butter and cover
bottom with a layer of thinly
sliced potatoes which have been
brushed with melted butter.
Place layer of thinly sliced
onions on top of potatoes. Top
with a layer of whole Norway
sardines and season TO taste. Re-
peat this procedure. but change
the order so that the fourth layer
will be onions: fifth, sardines.
and sixth. potatoes. Beat 3 eggs
vigorously with " cups of milk.
Add balance of melted butter to
the casserole and then the egg
and milk mixture, filling cas-
serole TO the brim. Decorate top
with whole Norway sardines.
Bake in $50 degree oven for
about 40 minutes. or until pud-
ding turns golden brown.
Yield 4 to 6 generous servings.
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1957-12-14
Experts Sees Akienn kaaal elaws elo~s,nq

ANN ARBOR - Rigid racial
barriers in South Africa are
gradually being softened by the
nations shortage of skilled labor.
University of Michigan bust
ness economist reports.
Prof. Clare E. Griffin says the
country which has won world
tame for its gold and diamond
mines has moved steadily to-
ward modern indusfrialization.
II has The natural resources for
large steel industry. and has
'plowed back" a fairly high pro-
portion of its earnings in capital
investment.
AS a result, says Griffin. bust
nesSmen and government Off
Gals have begun to look the
other way when natives per-
form jobs which by the strict
letter of the law are restricted
to whites.
Il saw native mine employees
Who were operating machines
and doing work well above the
level Of 'hewers of wood and
drawers of water co which they
are theoretically limited re-
ports the professor, who spent
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1957-12-14
,continued From Page 81
Statistics Show No
Discrimination In
Wayne Nursing
College

There is no racial dlscri-
n,;nation in the Wayne
State university or Mercy
College nursing education
urograms according to a
srtrdy made public this
week by the Detroit Com
mission on Community Re-
lat'ons.
Prepared by the Com
RI ss;on's Hospital Advisory
Committee. the report says
The educational programs
of the schools of nursing
are operated, both in
policy and practice. with
o. reference to race"
Enrolment statistics in
.u.h schools confirm the
s.aied policy.
{ shteen Negro girls have
..aduated in nursing from
W1vne stree 1850. Current
~. tire university has 25 Ne
gro Girls studying nursing
o. q total enrolment in
TIL, fed of 1872.
...cccy college has two
Negro girls with Junior
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1957-12-14

are kept, too. Absorbs the moisture.
Want your nickel faucets to
CLEAN? Polish them first with soft
cloth dipped in ammonia then wash
them with hot water and soap (use
a toothbrush for cleaning the backs
of the faucets), and polish them
again with a soft dry cloth.
Save the keys from coffee cans
and shortening tins TO use as han
dies for corn on the cob.
Washing a linoleum floor? Mix
half a cup of Perma Starch into
your pail of soapy water. The starch
gives linoleum extra luster.
The best way to reheat leftover
rice is to put Il in sieve and set Il
oper boiling tooter.
When you are washing high up
on walls. wrap towels or washcloths
around your wrists TO keep water
from running down your arms.
II you haze a party and ,cant 10
prevent the room from getting stale
Nth cigarette smoke. put botDl OF
vinegar In an inconspicuous place