Evening star. [volume] (Washington, D.C.) 1854-1972, 1957-05-13

Then why do we-a chain like Market Tire-who
use almost similar terms in our own selling every day
in the week-pubsh printed statement like this?
The Answer is simple
Sometimes salesman will use these terms only to
confuse you that he sell you what HE wants
to- at the price HE wants you to pay regardless of
what YOU came in for
BUT WHEN MARKET TIRE USES THESE
TERMS WE MEAN EXACTLY WHAT YOU
Market Tire did not become one of the country's
largest discount tire houses by using double talk and
"fine print to mislead yOu
That just stands to reason.
The only real question to ask yourself the next time
you go out to buy tire is WHICH TIRE DEALER
CAN YOU TRUST?
Now very frankly, and in defense of the better
element in our business we do not believe that every
ones guilty of these sales tactics today
The blame should be laid only at the doors of those
who are deliberately employing these tactics.
1t is these dealers who year after year, encourage
the public to buy price aone-without regard for
quality and performance.
1t is these dealers who fail to clearly define their
use sugar-coated meaningless terms to lure the public
in they sell them something else more profitable
1t is these dealers who figurativey beat the grade
over the head to get volume at any price
1t is these dealers who year after year emphasize such
sales "come-ons as leftover designs and discontinued
models who use these selling tools to bring the public
in believing that these are Spectacular buys"
It is these dealers who employ every stratagem to
make YOU the buyer believe that inferior quality tires
no with 20
forget everything but the low price.
These are just some of the examples of "sales gim-
micks" that employed to make the public believe
that they have the magic formula" of something for
nothing in tires
Should all tire dealers be wholly blamed for the fact
that dealers ride these sales gmmicks for all they
are worth?
Should all tire dealers be blamed because of those who
choose to twist and misuse tire terms?
We at Market Tire may incur the dspeasure of other
dealers in our industry by publishing these facts.
But that does not bother us. We refuse to have any
part of this business of offering tires that cannot be
honestly represented We stock only first line and
MUM tires made by the leading manufacturers in the
industry.
We do not think any other brands are worthwhile
selling Our reputation is such that insist on selling
only Americas best-knOwn brands of tires
But regardless of this the fact remains:
Inc dealer VINO SuccumDS 10 the temptation 10 misuse
these terms to confuse the motoring public does not
deserve your patronage.
YOU OWE 1T TO YOURSELF, TO GO TO A
DEALER WHO WILL GIVE YOU THE STRAIGHT
FACTS ABOUT TIRES!
What can you believe when you go out to buy tire?
Whom can you believe?
Why you put your faith and confidence in
Market Tire?
Here in plain print are few of the answers:
l. Market Tire is one of the largest discount tire
houses in the country today.
Market Tire Company is stated by tire specialists
who have made career of studying and knowing
tires. They are not Clerks" in store full of many
things. Tires are our business-nOt just another
sideline.
Market Tire operates entirely value thru volume.
Webuy by the carload We pass our savings to YOU