davidaulloa/AmericanStories huggingface dataset:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-01-03
How to
STOP KILLING
YOURSELF
Reasons for Behavior
By DR.. PETER J. STEINcRoHN

Do you go much Are the social merry go
round? Or other exreme confirmed homebooy
These days the "neuros" is banded about loosely
patient who is too gegaous wonder
troubling the fellow who has lost
contacts and prefers TO live the life OF
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-01-03

Even our holidays are based
on the tradition Of officers mixing
with enlisted men. On the Festi-
val of the Three Kings held each
January every unit has a ban
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-01-03

Tomorrow; The "otu'e of on1ie'y.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-01-03

It is at Sidi bel Abbes, a town
Iof $4,000 which the Legion has
both literally and figuratively
built during its 100 years of
residence there, that the recruits
receive their last two weeks Of
processing and are finally issued
their white kept.
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31
Moon Wink Motel
Acquired By
FOstOria Couple

The Moon Wink Motel, three miles
south of here on Route 25, has
changed ownership, it was learned
this week from Mr.. and Mrs. Burl
Meyer who built the motel in 1862
and have operated it since.
Possession of the 12-unit motel
will be taken on June Is by Mr.. and
Mrs. Charles Mcclellan of Fostoria
who acquired it at reported price
in excess Of $4,000.
The McClellans, who are now oper-
ating restaurant and auto service
station at the intersection of Route
% and 224 six miles south of Fos-
toria, will not be able to locate here
for approximately year, after
which they hope to make their home
in Bluffton.
The new owners have three child
rem, Stephen, senior next year at
Fostoria high school; Bonnie who will
be in the eighth grade and Billie who
will be in the fourth grade next
year. Stephen has been prominent in
Fostoria high school athletics and
expects to continue in college.
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31

of the 10 who have served the local
schools attended the reunion. C. A.
Arganbright, 19O6-'14, here from
Columbus said that he had always
regarded the eight years in Bluffton
as the best years of his life, and
relished an alumni meeting here
above any other educational organ
ization to which he belongs.
Former Superintendent A. J. B.
Longsdorf described Bluffton schools
during his administration, 1925-'44,
the financial problems of the depres-
sion, and the growth of the school
plant through it all. The new high
school building was erected, stadium
was built, and the "Buccaneer" annual
had its beginnings as Annual
Leaves" Superinten n lent Mr..
Longsdorf signed a total of 1133
diplomas, nearly half of the total
number who were graduated in the
75-year history.
Former high school teachers pre-
sent for the occasion included Mrs.
Continued on Page 10)
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31
PSI 'OLd Grads On Hand
For BIS 18th Anniversary

Nearly 400 persons attended the
18th anniversary reunion of the
Bluffton High School Alumni associa-
tion last Saturday evening in the
high school gymnasium including
251 who received their diplomas here.
From the Atlantic to the Pacific,
old grads had made a special effort
to return "home" for the Diamond
Jubilee celebration, and Reuben Thut,
'S7, Bluffton, proved to be the oldest
graduate present. Close behind was
C. L. Doty, 81, retired New York
banker, who joined POSTMASTER Aaron
Murray in presenting Mr.. Thut with
the prize.
Mr.. Murray also read a letter from
Miss Margaret Richards, 'S5, oldest
living graduate of the school, who
was unable to be present.
The program, which began with
7 o'clock dinner, lasted until nearly
IL O'Clock, after which old grads
parted to various local homes and
talked over old times until the wee
hours.
Two former school superintendent
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31
Be Campus Prepares Traditional Graduation Ceremonies
Swiss To Open FOur-Day Program
Closing Monday With Graduation

Within two-day period the magic of commencement
activities at Buffon college will transform the baseball
green first into bit of old Switzerland Friday and then
for Saturdays traditional May Queen coronation into the
make-belieVe land of the Popagonans
Swiss Day and the coronation ceremony will be the
beginning busy which includes
and then bacaaureae service and
the all-mportant Monday.
The Coronation
of activities crownng
the this will place the the head of
Marjorie of White Pigeon Mich Her May Day will
Mddebury maid of and James
Buon resident of Goshen Ind her escorts
Roger Bxe of nearby Lafayette May Day chairman charge of
the which includes 80 attendants for the addition
bearers children dance
to the music of the college orchestra
Bartered
The will place o'clock Saturday afternoon
followed by the Alumni banquet o'clock in the and
senan of The Bartered Bride opea the evening the
high school auditorium $3.50 Presented under the joint
ship of speech departments Lehman Dale
The Saturday activities will begin early when
Mems Womens Varsity Breakfasts will gather
breakfast at the Walnut Grill.
morning program game
and tennis matches between the varsity alumni pickup
luncheons bring together
&c. opening
of class boxes which have buried in their sidewalk vaults
College Hall is arranged for 13O for the classes of 1856 49,
16 and O6.
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31

has had the role of a public and
private school teacher and principal
as we'll as pastor and social worker
in his long career.
Miss Brenneman, once the entire
English department, is now chairman
of the humanities division and pro-
fessor of English. She once saved
Ropp Hall from going up in flames
by quick work in extinguishing a
cupboard fire alone in the building.
Another major contributor to the
BC sports program has been Mr..
Burcky, professor of physical edu-
cation and baseball coach. He has
coached the entire gamut of sports
at one time or another, and in ad-
dition to college work is interested
in farming and the Allen County
Agricultural Society, of which he is
a board member.
The familiar figure at the chapel
organ is Mr.. Holtkamp, professor of
organ and music theory. In earlier
years, he directed the Mems Glee
club and choral society. His services
include the part of. organist at the
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31
Town Meeting On Zoning Set
Monday In BIuftOn Library

Are Bluffton citizens interested in
long-range village planning, and in
zoning regulations which would dis
trict the town according to land
usage for residential, business and
industrial purposes?
Acting on recent recommended
ton of the Business Mems associa-
tion, Bluffton council and village Of
ficials have called a meeting of the
towns residents to discuss these SUBJ
jects Monday evening, June 4, in the
Blufton library.
Mayor David L. Riser has an
nounced that Robert H. Green, resi-
dent engineer for Harland Bartholo-
NEW and associates, who are pre-
pairing a master plan for Lima and
Allen county, will be one Of the
speakers at the Monday meeting.
Walter NJ. Lawson, chairman of the
Allen County Planning Commission,
and executive secretary of the Com
munity Development Committee, will
also address the meeting.
The visitors will explain what the
county hopes to accomplish with long
range planning, and how a similar
plan might be developed for this
municipality.
The discussion viii cover such
matters as the value of setting up
industrial zones as an aid to orderly
community development; residential
zoning to protect residential proper
ties from encroachment by business
and industry; regulations governing
the establishment of new subdivi-
sions, and building codes.
Mayor Risser said that the village
officials hope that large group of
interested persons will attend the
meeting and express their feelings
on the subject in order to guide
council in its thinking on zoning and
planning.
The Business Mems association has
already gone on record in favor of
village zoning.
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31
Two Registered For Miss Liberty Belle
Title In BIufftOn Fourth OF July Parade

With the Fourth of July "Glad I'm
American" parade just few weeks
away community organizations were
urged this week by the Rodeo COM
mittee to submit their "Miss Liberty
Belle" entries to the Bluffton News
office as soon as possible.
Two Bluffton organizations have
already submitted their entries for
the big parade which will march
through the downtown business sec
ton starting at $50 p. m. and ter
inmate on Harmon Field as a prelim-
mary to the 18th annual Independence
Day Rodeo. The Rodeo is sponsored
by the Bluffton Community Sports
mems club, Business Mems associa-
tion and the Saddle Horse club.
Entered in the parade are floats
and queen candidates from the Junior
Garden club and the Future Farmers
of America.
First to enter was the FLA chap
ter. Their queen is Raeleen Bucher,
daughter of Mr.. and Mrs. Roy
Bucher, Route 2, Bluffton. Her atten-
dants will be Ann Zimmerly, daugh-
ter of Mr.. and Mrs. Denver Zimmerly,
and Pat Basinger, daughter of Mr..
and Mrs. Lorain Basinger.
Gerry Martin, daughter of Mr.. and
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31
MOther-In-LaW OF
Be Senior Dies
In Auto Accident

Tragedy touched the Bluffton COM
munity Sunday morning when a one
car accident on U. S. Route 224 east
of Findlay took the life of Mrs. Leah
Casper, IS, Milwaukee, Wis, mother
in-law of Edmund Leech, who will
graduate at Bluffton college COM
mencement exercises Monday. During
the past year Mr.. Leech has acted as
supply pastor for four Presbyterian
rural churches in the area.
Mrs. Casper died at l :25 p. m. in
Blanchard Valley hospital, Findlay,
of traumatic shock due to internal in
juries and a fracture of the pelvis.
She was a passenger in a car driven
by her daughter, Mrs. Virginia Leech,
48, Bluffton, which went out of con-
troll on the wet pavement.
State Highway patrolmen investi-
eating the accident said the car skid
ded into the ditch and turned over,
throwing the four passengers from
the wreckage. Mr.. Leech, his wife and
son, Jonathan, 10, were treated at the
hospital for cuts and abrasions and
body bruises and later released.
Mrs. Casper, who had been visiting
in her daughters home, was born
March 8, 1888 in Germantown, Wis,
the daughter of Mr.. and Mrs. Louis
Boecker. Her husband, Edwin F.
Casper, preceded her in death.
Other survivors include sons, Ralph
and Edward Casper, Milwaukee; and
William Casper, Waterford, Wis; !;
sisters, Martha and Amelia; a broth
er, Louis Boecker, Blue Springs, Mo. !;
and seven grandchildren. A son Ken
meth is dead.
The body was shipped to Milwaukee
for services at the Gerbers Mortuary.
Burial will be in Wanderers Rest.
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31
81 Will Graduate
In 18th Annual
Be Commencement
Enrol T. Elliott, Editor OF
''The American Friend" To
Address Class Monday

Climaxing four busy days of grad
uation activities, Bluffton college will
hold its Seth annual commencement
program in Founders Hall Monday
morning at 10 o'clock. Thirty-one
seniors, including four from the
Bluffton community, will participate.
Speaker for this years commence
ment will be Enrol T. Elliott, general
secretary of the Five Years Meeting
of Friends and editor of "The
American Friend" His address on
the topic, Frontiers of Good WHIP,
will include a background of exper-
ience in his travels in Europe, East
Africa and the Near East.
DIR. Lloyd L. Ramseyer, president
of the college, viii speak at the
baccalaureate service in Founders
Hall on the preceding day, Sunday,
at p. m.
The class is one of the smaller
groups to be graduated in recent
years and compares with "a last year
and 49 who were graduated in the
spring of 1854. Four of the group will
not receive their degrees until August
rs, when summer work will be COM
pleted.
Bluffton students in the senior
class include Samuel w. Diller, son
of Mr.. and Mrs. Leland Diller;
Darrell Lee Diller, son of Mr.. and
Mrs. Archie Diller; Lois Marquart
King, daughter of Mr.. and Mrs.
Harley Marquart; and Edmund M.
Leech, who has been supply pastor
for group of nearby rural
Presbyterian churches during his
stay this year in Bluffton.
Samuel Diller will receive his ABB
degree in August, and Darrell Diller
will receive a BS degree at the same
time. A BS degree in home economics
will be awarded in Monday exercises
to Mrs. King, and Mr.. Leech will
Continued on Page 4)
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31
The Bdrtered Bride Holds Promise
Of Unique Stage Treat Friddy-Sdtmddy

With both the A Capella choir and
the speech department working to-
gether on the production, Bluffton
commencement visitors and the COM
munity in general appear to be in for
an exceptional treat when Smetana's
comic operetta, "The Bartered Bride,
is staged Friday and Saturday nights
at the high school gymnasium.
A small Bohemian village during
the festivities of the Patron Saints
Day is the scene of the two-act pro-
duction which features Nancy Tritch,
freshman from Findlay, and Ronald
Ropp, sophomore from Normal, ILL.,, in
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31
Poppy Sale Nets
S257 For Vet Aid

A total of $257.14 was contributed
Saturday to the Poppy Sale sponsored
by Post 382, American Legion Aux
iliary. The announcement was made
by Mrs. Berdell Huber, chairman of
the sale in Bluffton.
Mrs. Huber wishes to thank every
one who helped make the sale sue
cess and all those giving contribu-
tions. The money is used to aid dis
abled veterans and their families.
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31
Births

The following births were recorded
at Bluffton Community hospital dur
ing the past week:
Mr.. and Mrs. John Gauss, North
Baltimore, a girl, Susan Rene, born
last Wednesday.
Mr.. and Mrs. Paul Gotchell, Mt.
Blanchard, a girl, Paula Eileen, born
Saturday.
Mr.. and Mrs. Byron Boutwell,,
Bluffton, a boy, Kelly Douglas, born
Sunday.
Mr.. and Mrs. Clair Montgomery,
(Janet Steiner), Bluffton, girl, Re
becca Sue, born Monday.
Mr.. and Mrs. John Lloyd, Cleve-
land, a boy, Charles Emerson, born
Sunday in a Cleveland hospital.
Charles Lloyd, S. Main street, is the
paternal grandfather.
Mr.. and Mrs. John Augsburger,
Milford, Ind, a daughter, Kimberly
Kay, born May %. Mrs. Augsburger
is the former Shirley Galloway,
daughter of Mr.. and Mrs. Wayne
Galloway.
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31
Swiss To Have
Their Day Friday
On College Campus
Familiar Music OF Accordion
And Either To Mark Der
Schweitzer Tag

Bluffton college campus, and par
ticularly Founders Hall, will echo
Friday to the music of accordion and
either and to voices lifted in song
in the Swiss-German dialect familiar
each year to Der Schwietzer Tag
Swiss Day" for the descendants of
the Swiss who settled in Bluffton,
Pandora, Berne, Ind, and Wayne
county and helped to found the col
lege.
The program will get underway at
noon on the baseball green with a
basket lunch and shares of a huge
wheel of the famous Swiss cheese of
Wayne county. The program in
Founders Hall will follow at p. m.
and be resumed again at s p. m. in
the evening:
A highlight of both the afternoon
and evening sessions will be the
appearance of Doctor Hrs, Swiss
consul stationed at Cincinnati.
A display of century old bedroom
made up of antique furnishings of
early Swiss settlers of the Bluffton
area will also be feature of the day.
The program beginning at p. m.
is as follows:
Vorsitzer, d'Stutz Wilhelm; Bibel
Lesung und Gebaet; Wilkommen,
d'Soldner Dora; SINCE, Vorsinger,
d'Thut John; Oppis foh deh Reform
ierta Schwyzer bin Bluffto n,
dGoetsch Berta; Weber Chor vo
Continued on Page 10)
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31

or longer
The list of faithful professors and
the date they joined the faculty is
as follows: DR.. l. w. Bauman, 1929;
H. w. Berky, 1918; Naomi Brenne-
man, 1918; A. C. Burcky, 1922; Otto
Holtkamp, 1928; John P. Klassen,
1924; Russell A. Lantz, 1927; Pearl
Bogart Mann, 1911; M'Della Moon,
1921; Katherine Meyer, 1928 and Dr.
]. S. Schultz, -.
The role of a faculty member over
a quarter century at Bluffton college
usually has included many duties and
interests beyond the realm of the
classroom. A few items which have
identified the individuals through
the wears are included here, but not
necessarily according to importance
in their careers.
Mr.. Berky, professor of chemistry,
once coached all sports, and still con-
times as tennis coach. Credit for
much of the campus landscaping also
qoes to hime, and an unusual hobby
is that of experimenting with plastic
sculpture.
DIR. Bauman, professor of sociology,
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31

the leading roles.
Others in the cast are Fred Stolen
bach, Tom Reichenbach, Barbara
Streid, Daryl Badertscher, Don Pan
nabecker, Marilyn Blomgren, William
Schantz and Jane Nyce. Saundra Ber-
ry is the accompanist together with
the college orchestra.
The production, directed by Profess
sors Dale Dickey and Earl Lehman,
evolves about Jenik, a young son of
the wealthy Micha, and Marie, Jenik's
sweetheart, who has been bargained
in marriage by her family to another
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31

Mrs. Wilbur Neuenschwander, Bluff
ton, has been selected as the "Miss
Liberty Belle" candidate by the Jun
ior Garden club. Her attendants are
Beverly Benroth, daughter of Mr.. and
Mrs. Eugene Benroth, and Linda
Sommers, daughter Of Mr.. and Mrs.
Evan Sommers.
A queen to be proclaimed "Miss
Liberty Belle" will be selected from
nominees representing the various or
Continued on Page 81
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31
Stearns NeW Head
Of Local Red Cross

Ralph Stearns, assistant postmaster
of Bluffton, has been appointed chair
man of the Bluffton Branch of the AL
len County Red Cross Chapter, it was
announced this week by Walter Sell
ing county chairman.
Mr.. Stearns has served on the Red
Cross Home Service committee and
has been a member of the board of di-
rectors of the county chapter for sew
eral years. He succeeds Edwin Rice,
who has been branch chairman and
headed the annual Red Cross drives
here for the past three years.
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31
Vidella Herr Is Chm.
Of Summer S Days

Vidella Herr, co-owner of the Vida
Vidella Shop has been selected as
chairman of Summer Dollar Days in
Bluffton. She was appointed by Paul
Basinger, president of the Business
Mems association, to succeed Ed
Roth, who recently resigned as
manager of the Charles Company
department store.
The new chairman has called for a
meeting of retailers at 10 a. m. Fri
day at the Edelweiss restaurant to
set a date for the late summer at
traction.
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31
LEGION CARNIVAL

Post 382, American Legion, has
announced that the carnival to be
held from Wednesday through Sat-
urday will be at Schmidt's Field on
Vance street and not in the parking
lot at the rear of the Town Hall as
previously planned.
There will also be matinee on
Saturday afternoon starting at 2
o'clock.
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31
RUBBISH COLLECTION

The regular monthly rubbish col
lection will start Monday morning, it
was announced this week by Street
Commissioner Lee Coon. Residents
are asked to have waste cans at the
curb by noon.
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31
Veterans OF % Years Service On Faculty
To Be Honored By College Board OF Directors

376 loya service Buffton college will be
the board directors the Alumni banquet Saturday
evening specially designed will be presented
the faculty who have the staff
The Bluffton news. [volume] (Bluffton, Ohio) 1875-current, 1956-05-31

First Mennonite and also choir
director at other churches at various
times.
Continued on Page 10)
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-02-05

loyalty over 1TOm one pTOuuCl
of a manufacturer to some other
product he makes?
Does your family's social back
ground, or Its size, or the size Of
its income have a direct relation
to your degree Of brand loyalty?
Businessmen spend millions Of
dollars on promotions-some OF
them on the theory they can
build up brand loyalty, some on
the theory they can win people
away from loyalty to other
brands.
Why Is . Consumer?
Research at the Massachusetts,
Institute of Technology, de-
scribed by Prof. Ross M. Cum
bingham in the current "Har-
ward Business Review" has pro-
duced some answers. But Prof,
Cunningham says still more re-
search will produce still more
answers, especially on why con-
sumers act as they do.
Prof. Cunningham's most i'm
portant conclusion is that II
definitely pays to advertise in
dividual products-to link a spe-
cific product in the buyers mind
with a specific brand label.
He finds brand loyalty is a
very substantial asset =. ;"
he reports that the study
financed by the Sloan Research
Fund Of the NJ. /. T. School Of
Industrial Management. with the
Chicago Tribune cooperating
points to this:
"a significant amount of brand
loyalty to individual products
does exist-nore. indeed. than
has hitherto been realized by
many marketing executives.
There are many instances
where 30 per cent or more of a
family's purchases have been
concentrated on q single brand
over three whole years"
Panel Of 800 Families
Prof. Cunningham is M. /. T.
associate professor of marketing,
a member of the technical adj
visory council of the Industrial
Advertising Research Institute,
and is also a member of the
Market Research Council.
He focused his research on
q consumer purchase panel" of
more than 900 families and their
detailed buying habits as
recorded daily and reported
weekly to the Chicago Tribune
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-02-05
Soviet Plans
Big Industries
In the UruIs

MOSCOW, Feb. 4 R.-The
Soviet press has just announced
new plans for a vast development
of industry in the strategically
less vulnerable East Siberian and
central Asian regions Of the
U.S.SR.
The scheme Is similar to
those which built up huge in
dustrial completes in the Urals
before. during and Immediately
after World War II. That pro-
gram was credited by many with
q great role in Soviet resistance
to the Nazi invasion.
Leading Soviet authorities say
the development of Kazakhstar
and the Irkutsk region of Sibe-
ria west of Lake Baikal have
been given priority. Deposits Of
iron, coal and other raw mate
rails are reported to have been
explored in both regions recently
The exploitation of this new
wealth, along with development
of associated industries, would
give the Soviet Union what would
amount to a whole new INDUS
trial system in previously under
developed regions.
Writing in Izvestia, D. Kuna-
yev, chairman of the Kazakf
Council Of Ministers, said more
money would be invested in that
Soviet Republic in the next five
years than in the 80 years since
the Russian revolution. The pro-
gram. he said, would include fac
tories for production Of trucks
tractors, diesel locomotives, min
ing and metallurgical equipment,
which never have been manu-
featured in that region.