East Cleveland leader. [volume] (East Cleveland, Ohio) 1942-1970, 1956-02-16
Real Estate News
BY Larry Allen

What is Multiple Listing, and how
does it work? Multiple Listing is
commonly called "The Super Market
Method of Buying and Selling a
House" You will remember that
years ago you would go into a
neighborhood store and ask for a
can of Heinz beans. The grocer
would say that the only beans he
carries are Campbell's. If you
wanted Heinz, you would have to
60 to another small store which
carried only that brand; and so on
down the shopping list the same
situation was repeated making
grocery shopping real chore. Then
along came the super markets and
you found that you could buy what
ever commodity you needed and
whichever brands you preferred all
in one store. This example SYM
bolizes Multiple Listing.
Today's buyers do not have to
visit thirty different real estate
offices to learn how much house
their money will buy. They need
only stop into one Multiple Listing
office and they will be shown pic
lures of every exclusive listing of
81 different real estate companies,
covering a territory from East 55th
st. to Painesville. They can choose
from bungalows, ranches, colonials,
older singles, two families, apart
ments, and even businesses, all from
the picture listing file of any Null
tiple Listing Office. This is GER
tainly Super Market" buying.
The seller who lists his home with
Multiple Listing office gets his
home placed on the shelves of this
real estate master market. Regard
less Of which realtors he has given
the exclusive listing to, a picture
of his nome and a full description
will be shown to buyers walking
into offices in Cleveland, East
Euclid, Wickliffe, and
the Heights.
1t is this huge amount of con-
centrated marketing and wide dis
tribution that has made Multiple
Listing so successful. Remember,
now, Multiple Listing is an ex-
elusive listing with one realtor
member Of the Multiple Listing
Service which has been "farmed
out to 81 other realtors and ap-
proximately $50 statesmen. The very
best results Of excellent service are
then the reward of buyers and SELL
ers alike.
A two-family frame home at
14725 Colt rd. has been bought by
Mrs. Helen Sanderson for her
grandchildren, Mr.. and Mrs. Bruce
Presley. This home was in immacu-
late condition and furnished an ex-
cellent buy at $22,5OO. The deal
was handled for Robert and Edith
Hageman jointly by Paul j. Ever
son, Realtor. and DeVanna Realty
through Multiple Listing. Larry
Allen was the salesman.
Realtor Z. L. James reports the
sale of a four bedroom lakefront
ranch home with attached garage
at 3433 East Shore dr., Timberlake.
The home sold in the $4,000 price
range for Mr.. and Mrs. Welker.
A three-bedroom colonial at 22731
Arms ave. was sold to Mr.. and Mrs.
Andrew Andrus by Mr.. and Mrs.
Jacob Koss. The home features a
vestibule entrance and knotty pine
recreation room. John Scebbi of
Realm Realty handled the sale.
A frame and brick three-bedroom
semi-ranch at 326 Walworth dr..
Euclid, has been acquired by
Michael and Helen Sfura. This
home, in the $4,000 price range,
featured attached garage; built-in
electric oven and stove, carpeting
and colorful landscaping. Sellers are
Walter and Thelma Nickerson
through Paul ]. Everson, Realtor.
Salesman was John Elmer Keefe.
A four-year-old frame bungalow
in scenic Indian Hills has new own
ers. They are Teddy and Alvira
Sulkowski. This home, at 1880
Glenridge, Euclid, was sold through
Multiple Listing in ten days and
within 2fo of the asking price.
Sellers were Paul and Mildred Lsf-
yatis. The transaction was handled
jointly through Altype Realty and
H. Town Realty, Bill Bach
US, salesman.