davidaulloa/AmericanStories huggingface dataset:
Evening star., 1956-08-22
omefurnishings al savings

Hand decorated china Iomps, 2S", royon
toffeto shades and metal boses. Four
new styles. Regularly 9.95. 1856
Seconds Of KooIfoom rubber pillows with
zippered white muslin covers. If perfect
9.o9 pair. ----------------2 for e.99
NyIon, royon and cotton plaid blankets,
72x9O". Regularly 500. A,90
Seconds Of Botes bedspreods including
the popular Piping Rocks. Twin, full. II
perfect 7.95 TO e.o5. 5,99
Frinsed Heirloom bedspreods in several
colors. Regularly l2o5. 1895
Izo" DoerOn eurtoins; 54, So, II, 81
and 90" lengths.
Ruffled style. Regularly 4.eo. 3,99
Toilored style. Regularly 800. 2.99
Doeron comforter with French crepe florol
cover, 72x84". Regularly 1875. T,9o
Irregular 53-pieee eorthenwore dinner
service for eight in underoloze fIoroI de-
sign II perfect l4.o5. 6,99
Down Stoirs Store, Homefurnishinos, North BuiIdino
-. also Bethesda Budget Store
Evening star., 1956-08-22

therefore before contracts for
one delivery have been signed.
Acc said the change should
increase the incentive for uranium
exploration and simplify ad-
ministration of the allowance
program. The allowance amounts
to so cents per pound Of uranium
oxide contained in the ore.
Evening star., 1956-08-22
famous make irregular hose
So z pairs 100

ifperfeet, much more
Super and wonder wearing stretch nyIon
hose, small, medium and Iorqe.
All-leotheF hond-loced moeeosins with
beod trim Sizes 40, hand washable.
Regularly l.69. 1,3S
Down Stoirs Store, Hosiery
:. olso Bethesda Budget Store
Evening star., 1956-08-22
Acc Eases Rule on Aid
To Uranium Producers
BY the Associated Press

The made easier today for producers Of
uranium ore get Federal help in developing their properties
The Atomic Energy Commission said the minor revision its
regulations by changed conditions domestic
uranium exploration and development"
The commission development of
Evening star., 1956-08-22
junior assorted sporIsWear
regularly 0,m 10 81 ,OU
3.99 to I4.95 u

Group includes skirts, blouses, shorts,
Bermuda shorts, topered pants and play
suits in sizes to s. All properly labeled
for fabric content
Orion sweaters in several styles and COL
ors. Sizes 34-4O. Regularly 2.oo and
3.9o. 1888 and 2.99
Fomous-moke cotton dresses in assorted
colors ond styles; It's. Regularly 800
to l7.o5. 100 to 1900
Down Stors Store, Junior Miss
-. also Bethesda Budget Store
Evening star., 1956-08-22
Snipe Habits Studied

ST. JOHNS, Mild. (R.--Les
Tuck, dominion wildlife officer in
Newfoundland. is studying the
nesting and breeding habits of
the Snipe.
Evening star., 1956-08-22

street, Cambridge. The National
Science Foundation said all nec-
essary steps have been taken to
insure maximum safety.
Evening star., 1956-08-22
school apparel for girls

SNORT cotton corduroy jumpers in red,
turquoise and gold
Sizes 3-6x. 2,5q
Sizes to II. asa
Assorted cotton bIouses in many styles
and colors. Sizes 7 to 4 and 10 to Ia.
Regularly l.9o. 1,39
Little girls eodts with matching leeoins.
Fitted coot with picket woistine. Red,
. turquoise, blue and rosewood in sizes 8
to 6x Regularly 22.95. 1888
Down Stors Store, Girls Apporel
. oIso Bethesda Budget Store
Evening star., 1956-08-22
DOWN STAIRS STORE
0Iso Bethesda Budeet Store


Junior pinwoIe corduroy sIoeks, ready
cuffed. Choose solids or fibrenes in sizes
9 to z. Regularly 2.9o. 1.90
Junior pinwoIe corduroy ioekets with knit
bottoms and cuffs, Upper front, self COL
lor. Sizes 6 to r. Regularly 4o9. 2.99
Fomous-moke Irregular knit poiomos in
solid colors. Sizes 6 to 20. If perfect
2.99. 1.90
IrFeguIor stretch socks in solid coIofs.
Sizes medium and large If perfect 69c.
$50, 3 pairs 100
Cotton fIonneIette sports shirts in os-
sorted ploids. Royon yoke, Sonforized
washable. Sizes to 8. Regularly 80.
1853, 3 for 500
Down Stors Store, Boys Wear
). olso Bethesda Budget Store
Evening star., 1956-08-22
children: leather shOss'3 3.4s
reuuIoPIv 8. 90

AlI-leother shoes for boys and girls in
group of strop, oxford and soddIe styles.
All with ponoIine soIes; 8H to 3.
Down Stoirs Store, Chdren's Shoes
also Bethesda Budget Store
Evening star., 1956-08-22
cotton and nyIon gloves

DoubIewoven cotton and nylon gloves in
shortie and classic styles, assorted styles
and coIors.
Down Stoirs Store, Gloves
;. also Bethesda Budget Store
Evening star., 1956-08-22
misses skirts reduced IS

The group includes cotton prints and
solids, Butcher royons and cotton baby
cords. Sizes 1918 in group.
Misses shorts in cotton twill, poplin and
Ever9oze cottons. Regularly 2.eo and
3.9e. 1888
Down Stoirs Store, Sportsweor
also Bethesda Budget Store
Evening star., 1956-08-22
printed and striped EVergIaze
cotton dresses ~

Pretty, washable, pre-shrunk cotton
dresses with sun backs and cop sleeves
Button front or Upper closure. Sizes 2
to 20, l4h to 24h.
Down Stoirs Store, Budget Dresses
also Bethesda Budget Store
Evening star., 1956-08-22

hich advances funds for development Of
Geauga record. [volume] (Chardon, Geauga County, Ohio) 1952-1962, 1956-10-04
.M&n M;chb,l
:UhA Garry Wh;ght

blue taffeta and lace. The bride
groom's mother wore a brown
and tan suit. Both mothers wore
corsages of yellow roses.
The groom is employed at
Thompson Products, Colt Road.
The couple will live with the
parents while their new home
is being built at Bass Lake,
Wilson Mills Road.
-
CHESTER - Pre-nuptial e.
vents for Miss Melva Brich-
ford started on September
when Mrs. Shirley Marco and
Mrs. Mae Sharp, aunts of her
fiance, gave a shower at the
home of the latter, 1920 Beers
ford, East Cleveland Refresh
ments, including a specially de-
corated cake were served from
a beautifully decorated table.
On September 5 Mrs. Nellie
Haydu and Mrs. Nancy Turo of
Kirkland, gave a cousins party
with Ia present.
Classmates of West Geauga
High School gave a personal
shower on September 13. Miss
Mary Ann Honeywell was host
ess and IL were present.
On Friday evening, Septem-
Der ii, after the rehearsal, Mr..
and Mrs. Louis Wright inter-
tanned at Coles Colonial.
Geauga record. [volume] (Chardon, Geauga County, Ohio) 1952-1962, 1956-10-04

CHESTER - The Chester
land Baptist Church was the
scene of the beautiful wedding
on Saturday evening September
Is when Miss Melva Brichford,
daughter of Mr.. and Mrs. Clar-
ence Brichford, redently Of
Chester, now of 1883 Center ST.,
Willoughby, became the bride
of Garry Otis Wright. Mr..
Wright is the son of Mr. and
Mrs. Louis Wright, 1927 Brew
ster Road, Cleveland.
The Rev. Allan McGaw, pas
tor of the church performed the
ceremony by candle-light at
eight O'Clock in the presence of
100 guests.
The church was appropriately
| decorated with altar vases of
white gladioli and small white
chrysanthemums, palms, canda-
labra and with candles in the
windows.
Miss Ruth Jane Reiter, class
mate of the bride, rendered suit
able organ music.
The bride was lovely as she
approached the altar. escorted
and given in marriage by her
father, in a waltz length gown
of white chantilly lace over sat
in. The skirt was edged with
fluting and the longSleeved bod
ice was made with high neck
and Peter Pan collar. Her fin
ger tip veil was held in place
by a fitted lace cap trimmed
with pearls. She wore a string
of pearls that belonged to her
late grandmother and the hand
kerchief she carried was more
than one hundred years old. The
brides flowers were of white
roses, white baby chrysanthe
NUNS and centered with q
white orchid.
The bridesmaid, Miss Joame
Braddock, of Russell, classmatt
of the bride, was in light blue
cryStalette and small veil. He
flowers were chrysanthemum'
of yellow and bronze.
Bruce Erickson, Euclid, Ohio
served as best man. Usher
were Daryl Grower, Kirkland
Neil Sharp, Cleveland; and JOIN
Brichford, brother of the bride
A reception in the church par
lors followed the ceremony. De
corations We're in pale green an,
white, with white bells over tn
table.
Pind roses and candles decor
ated the serving table, whic
> was centered with the Lowell
four-tiered wedding cake mad
by the brides mother.
= Mrs. Leo Valentine and Mrs
E., LaVere Potter, aurts of tn
l bride, served the wedding cak
e and punch.
\ Mrs. Brichford chose for he
daughters wedding, dress {
Geauga record. [volume] (Chardon, Geauga County, Ohio) 1952-1962, 1956-10-04

of Girls State at this meeting
If plans carry through.
There were sixteen women
present.
Mrs. Parker told the group
about their recent trip to Eu-
rope.
Cider, doughnuts, cheese and
coffee were the refreshments
Geauga record. [volume] (Chardon, Geauga County, Ohio) 1952-1962, 1956-10-04

rails and money from Crowell
Publishing Co. magazine SUBJ
scription drive. The equipment
is at the Red Gross rooms for
use where needed in Geauga
County.
The next meeting will be at
the home of Mrs. Ralph Hanna.
Jean Allyn will give her report
Geauga record. [volume] (Chardon, Geauga County, Ohio) 1952-1962, 1956-10-04

The American Legion Auxil-
larry Unit held their September
meeting with Mrs. Ernest Park
er. Mrs. Clay Eddy, the new
president, presided. Mrs. Fred
Epstein gave a report on the
Sunshine Unlimited project.
The Unit has received two
wheel chairs a pair of bed side
Geauga record. [volume] (Chardon, Geauga County, Ohio) 1952-1962, 1956-10-04
HAVE YOU MET

Mr.. and Mrs. Sheldon Dan
iels of Rt. 528, Huntsburg,
who came here recently from
Wooster? They have a nine
month old girl, and both teach
school at Huntsburg.
Geauga record. [volume] (Chardon, Geauga County, Ohio) 1952-1962, 1956-10-04

Mr.. and Mrs. Merrill King
of Chardon announce the en-
gagement of their daughter
Phyllis Hannah to Robert Will
liam Clark, son of Mr.. and
Mrs. William Clark of Char
don.
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04
Deatonvillc

Mrs. Grayson Leadbetter n d
Miss Adelaide Ford. of Richmond.
visited Mr.. and Mrs Leslie Mea-
dor last Sunday. Those visiting in
the Meador home Thanksgiving day
were Mr.. and Mrs. Ellis White,
Windell and Wallace White. Of Nor
folk, Calvin Meador. Mrs. Ercelle
Cauthorne and Mr.. and Mrs Rich
ard Chamberlain. all of Richmond
Ode Carruthers. of Washington
D. c., is spending some time with
Mr.. and Mrs. Chum Mann.
Mrs John Bagby and Mrs Eva
Sinclair. Of Richmond, visited Mr.
and Mrs. Henry Nash Sunday.
Mr. and Mrs Rodger Burton. of
Morven. visited Mr.. and Mrs Yes
ter jenkins Saturday
Mr.. and Mrs Jay Bell visited
and Mrs. Henry Waldrop in Rich
mond Saturday.
Mrs Ned Bradley. of Nathalie
spent the Thanksgiving holidays
with Mr. and Mrs, Witt Borum.
Mr.. and Mrs. G A Adkins and
daughter. Pat. Mr.. and Mrs. Stover
Richardson and James Adkins. OF
Danville. visited Mr. and Mrs Jack
Pembelton Saturday.
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04
Mattoax

Mr. and Mrs Payton Cassell and
DIR gh'er. Hannah. were guests
Thanksgiving day of Mrs Stew G
Musuhn in Cumberland OF e r
guests were Mrs. r. F.. Saunders,
Charles Saunders and Patsy Saun-
ders.
Misses Mary O'Nesty and Make
Duty. Of Richmond. were Thanks
giving guests of Mrs. C. G Blwlin.
The Women of the MattoaX Pres
byterian church sponsored a family
night supper Saturday at the Mat
toaX Community House. The film.
Faith Of Our Families. wa
shown following the supper.
Sunday School and worship serv-
ices are being held in the Mattoax
Community house while the church
IS being repaired
Mir and Mrs. Curtis Haden and
children, of Richmond, were guests
during the THANKSGIVING holidays of
Mrs, Empress Gunter Other WISH
tors in the same home were Mr..
and Mrs. Louis Riggsbee and Mr..
and Mrs Clinton BoWln.
Mrs Willis Denny and daughters.
Ms, Dick Inman and Mrs. Glenn
McheDny. of Pilot Mt. n. c.. spent
the Thanksgiving holidays with ]. E.
DCGS0l and other relatives in tho
community.
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04
Trenholm

Milton Cole. Willie Cole and Mr..
and Mrs MonteH Cole and family
spent Thanksgiving with their
mother. Mrs. Nellie Cole.
Mr.. and Mrs. Cecil DeNoon visit
ed her parents. Mr.. and Mrs. M l..
Kidd. in Columbia Friday.
Mr.. and Mrs Bill Raymond, Of
Farmville. spent Sunday with his
daughter, Mrs. Charles DeNoon and
Mr.. DeNoon.
Mr.. and Mrs. Stuart Stokes, OF
Richmond. visited his parents, Mr..
and Mrs w l. Stokes, Saturday
Walter Mcclure spent Thanksgiv-
ing with his parents, Mr.. and Mrs
D. H. Mcclure.
Walter Mcclure. Mrs. Margie Viii
son and daughter. Debbie, visited
relatives and friends in Richmond
Saturday
Mr. and Mrs Nash Palmore
Buck Palmore, Mr.. and Mrs. l.. J
Pettis. Mr.. and Mrs. A. c. Cleve-
land and daughter, Mr.. and Mrs
Bob Eubank, all of Richmond, Mr.
and Mrs. Otis Williams Mrs. Viii
ard Layne and Mrs. Tillman. Of
Fine Creek Mills, Mr.. and Mrs
Randolph Swami. Brownie Wilburn
George Palmore. of Ballsville, ano
Rev. j. K. Clarke. of Gainesville
visited Alvey Palmore recently.
Miss Betty Jane Willis of William
and Mary College. spent the holi
days at her home.
Mr.. and Mrs. G. L. Hagen ane
| family. of Richmond. visited Mr.
and Mrs W. I. Stokes Dunday.
| Mrs. Clyde DeNoon and Mrs D
H. Mcclure were in Farmville Tues
day
| Mr.. and Mrs. R. j Willis spen
Tuesday in Richmond
Mr.. and Mrs. Charlie Duke an6
family. Of Richmond. visited he
parents. Mr.. and Mrs. B, w. vii
burn
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04

Mrs. T. D. Christian. Saturday. DR..
Christian and his sons attended the
football game between Duke and
the University of North Carolina.
Mrs. Bessie j Eanes has returned
TO her home in Charles City county
after spending several weeks with
| the HAIRLESS.
Misses Elsie Freeman and Lottie
Marsh. of Lynchburg. spent Thanks
giving with Miss Dorothy Hudson
William Robins, Jr., of Gloucester
couaty, is spending some time with
his sisters. Mrs. E. NJ Archer anC
Miss Hope Robins. at Little Acorns
Dr. Wingfield Massie, of Wythe
vile, spent the week end with his
parents at Huguenot Springs.
Miss Alice Rogers, Of Richmond
was a recent visitor in the neighbor
| hood.
| Mrs. Frank A. Massie gave tea
il honor of Mrs. George Clay Harris
Wednesday afternoon Mrs. Harris
is the former Miss Regina Forrer
of Waynesboro.
! MI. and Mrs. J. S. Leadbettel
have sold their home on Vinita
road and are building on Ri. I'll
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04
Mrs. Alice Hudgins
Dies In Richmond

Services were held Friday fol-
Mrs. Alice Yancey Hudgins. of Ar.
Vcnia, who died November % in a
Richmond nursing home. Interment
was in the Forest Lawn cemetery
in Richmond.
Mrs. Hudgins was the widow OF
Wesley Taylor Hudgins and the
daughter Of a Confederate soldier
She spent most of her life in Buck
ingham county. where she was a
member Of Mt Zion Baptist church
Three d aug hters. Mrs. L. A
Davis, of Arvonia Mrs. r. P. Whit
ley, of Richmond. and Mrs. Paul
Abraham. of Chicago: a son. G. R
Hudgins, of Richmond. and three
grandchildren, Mrs. Frank Cox, OF
Nashville, Tenn. and Donald and
Tyler Whitley, Hampden-Sydney col
lege students, survive.
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04
School Insurance
Increase Studied

Insurance coverage on Amelia
county school buildings may be in
creased II percent by the county
school board when it meets Deem
Der 10.
The board has been studying the
increase to take care Of the in
creased cost of replacing and re
pairing the buildings in case Of fire
B. P. Carter. Richmond insurance
broker, urged that the board con
slider the increase at its November
meeting.
School officials are also conduct
ing a survey for the possible re-
routing of school buses to avoid
going through Amelia c. H Com
plants have been registered about
the congestion created by the buses
in the afternoon in Amelia
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04
Southern Baptists
Join Prayer Week

Women of the Southern Baptist
Convention will be joined by the
women of PoWhatan May Memoir
ial Baptist Church this week in
prayer for the mission work
around the world
Prayer services will be held on
Monday evening in the home of
Mrs. Kurt Ludwig, Wednesday
evening with Mrs. Sam Parker.
Thursday evening with Mrs. Guy
Palmore and Friday evening with
Mrs Russell Wilkinson.
Climax of the weeks observ-
ance will be a service at the
church at 8 p, m, Sunday, Dec
8. The Lottie Moon Christmas Of
fering for foreign missions will
be taken at that time
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04
POWhatan Seniors
TODance Way

Dancing their way to New York
that will be members of the
oohatan High School senior class
Friday. Dec 81.
The seniors are sponsoring a
Christmas dance, to be held from
3 p. M, to II midnight at the
PoWhatan War Memorial build
ing. to raise money for the senior
class trip to New York.
A Richmond band, The Saints,
will play for the dance. which will
be open to the public Miss Linda
Perkins, senior class president, is
in charge of the dance arrange
mentS.
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04
Amelia FLA, FILA
Hold limitations

Amelia High School Future
Farmers of America and Future
Homemakers of America Tuesday
conducted joint initiation services
and followed up with party and
dance.
r. F. Lane, adviser, presented
greenland pins to 10 boys; Will
liam Lawson, Edward Martin. Guy
Munford, George Hastings. Rich
ard Coleman, Jimmy Scott. Stat
ford Bowlih, Jonn BARLEY. James
Jones. Robert Southall, David
Morris, Sterling Morris. j. B. Flip
pen. Herbert Phillingame. Garland
Easter, David Justice. Allan Poore
Bobby New and Larry Miller.
Seven girls were initiated as
first year members of the FILA
They were Virginia Virginia Mar
rift. Barbara Stoeckert. Betty
Easter, Jessie Babcock, Jane
White, Mary Jones, and Marlene
Mclean.
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04
Chula

Mrs. j. W. Denny. Mrs. Glen
Mckinney and daughter. Betty Ann.
CT Pilot Mt. NJ c., and Mrs Richard
Inman, of Mount Airy, N. c.. spent
the Thanksgiving holidays with j.
e. Dodson. "A. M Dodson ad r. B.
Denny
Miss Audrey Dodson and the j.
N. Russell family spent the holidays
with their parents.
Miss Helen Warmer. of Ric h.
inond spent the holidays with her
parents. Mr. and Mrs. Marvin War
riner. of Winterham.
Mrs. Mae Tenser and sisters
Marie and Gladys, visited their sis
ter, Mrs. Elmer Felts. Sunday
Mr.. and Mrs. Ernest Beasley
and son. CT Richmond. and Mr.. and
Mrs. Sidney Allen and sons. of
Lynchburg. spent Thanksgiving with
their parents, Mr.. and Mrs. T. c.
Beasley.
Mrs. George Robertson had 10
guests at her home Thanksgiving
day.
r. B. Denny and son. Randall
visited relatives in Greensboro, N.
c.. Friday.
Mr.. and Mrs W. E. Robertson
and son. of Henderson. N. c., were
guests Of the A. NJ Dodsons Sunday
They also visited Mrs. w T. Ma
1ors. of Chula.
Mrs. R. B. Denny, Mrs. J. W..
Denny, Mrs. Richard Inman. Mrs.
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04
Woman-less Beauty
Contest Set at Dance

Chairs for the Amelia community
building viii be the goal Of a dance
sponsored by the Amelia county
Home Demonstration clubs Satur.
day. Dec. Is, from p. m to II 80
p. m. in the War Memorial building
All proceeds Will be used for
the chair fund.
A Woman-less beauty contest and
cakewalk are also planned Each
HID club has been asked to sponsor
five men dressed as women in the
beauty contest.
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04

General Motors reports a 299 per
cent drop in earnings.
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04

teachers on The Desk for Billie"
Tentative plans were made at
the meeting for observance OF
Founders day in February and for
a Valentine tea for the Amelia Wo-
mans club. AEA members will also
attend the premier of The Found
ers," by Paul Green, in Williamsburg
next spring.
O. A. Norton, Amelia principal,
Mrs. Vivian Bogg. Mrs. Cecil
Saunders and Mrs. Henry Jackson
reported on the Virginia Education
association convention held last
month in Richmond.
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04

Glen Mckinney and daughter, Betty
Ann, and Audrey Dodson drove to
Colonial Heights Friday for dinner
with Mrs R. C. Badgett. They visit
ed Edwin Denny. a patient in the
Petersburg hospital.
The P w. Barnards celebrated
Thanksgiving day with 26 members
Of the family present.
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04
AIS Senior Speaks
At Teachers Meeting.

An Amelia High School senior
talked to her teachers Thursday
afternoon at the Amelia Education
association meeting.
Miss Betty 10 Whitaker, mem
Der of the Amelia Future Teachers
OF America chapter. spoke to the
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04
Powhatan HID Club
Plans Family Supper

Its annual family Christmas
covered dish supper will be held
by the Powhatan Home Demonstra-
ton club Tuesday. Dec. 4, at $50
D. N
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04

All club members and their farni-
lies are invited to attend. according
to Mrs. Edith Parker, home demon
Stration agent There will be e.
Christmas exhibit and games will
be played.
The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1956-12-04
Huguenot Springs

Dr. William Gerow Christian. Of
Nlcksburg, Miss. and sens. Billy
and Dixon, students at the Univer-
sity Of North Carolina spent the
Thanksgiving holidays with MI. and
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-04-19
There's A NEW Way
Of Roasting Coffee
And It's The One Way That Could
Make Wilkins Coffee Still Better!

Iwonder if you will take just the next few
seconds to read this personal message from me.
You have never heard of "custom-roasted"
coffee before. You are hearing about it now
for the first time
You know that any top quality coffee you
buy is blended. Certain beans, from, certain
countries and regions from certain hill
sides contribute certain delicately balanced
qualities and values to the steaming cup of
coffee you love.
But then-after all this careful balancing
and blending Of the delicate coffee bean vari-
eties-most coffee companies roast them all to-
gether in one big mass roast! No wonder,
then, that some coffees have tasted either weak
and watery, or perhaps even bitter to you at
times (stcltdiMg even our 0t0n)
take great personal pleasure in announc-
ing to you that new improved Wilkins coffee
is now CUSTOM ROASTED-and (if you
haven't tasted our coffee recently it's just
about the most delicious satisfying cup of
coffee you ever experienced. Here's what we
now doI
First, we select each individual va
riety Of the worlds most superb coffee
beans -.
Second, instead Of blending and then
mass roasting, we roast each variety
by itself according to it's own individual
characteristics such as type, color, age,
etc.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-04-19

Finally, we blend the beans AFTER
roasting-so that the blend is just ex-
actly right, when it leaves us on its way
to you.
In this way, and only in this way, can each
individual variety of beans in the incompatible
Wilkins blend release it's precious taste ele-
ments at their very peak of flavor.
It takes longer, obviously. Custom-roast-
ing demands this specialized type of individual
roast instead of one big mass roast" that
makes for mass production economies.
But the result of Wilkins custom-roast-
ing, we feel, fully justifes the extra time,
money and trouble-the extra "coddling'-
that the worlds finest selected coffee beans
deserve.
That's the new improved Wilkins custom
roasted coffee you will find on your grocers
shelf today.
hope you will try the new Wilkins, if you
have not recently done so. am sincere in my
belief that you will agree with me: New i'm
proved Wilkins custom-roasted coffee is the
finest coffee you have ever tasted