Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-06-10
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Washington Men Monopolize
Spotlight in Social World


Sometimes l wonder how
Washington society columns
ever landed in the women's
section of a newspaper. Men
give the parties, they are the
chief reason for the parties,
they make the toasts at
parties. they tell the anecdotes
at parties, and they're the
main topic at parties. Take
look at the gleanings of a
weeks elbow rubbing and
you'll See what / mean.
SENATOR MIKE MON
rooney was advancing plan
at a gathering the other after
noon that would cut TV cam
paign costs, help the networks
solve program problems and
keep the viewers happy. i.
What the hostess wore or
served I can't tell you, but the
Senator's idea drew every
body's interest.
Mike figures that televiSion
viewers take dim view of
relinquishing their favorite
programs to a long campaign
speech. So he is trying to
persuade the networks that
all they need to do is shorten
certain half hour programs to
rs minutes, allowing the
political campaignerS to buy
the remaining 5 minutes. :.
In this way the audience
devoted to 81 Love Lucy"
Groucho Marx. etc.. would not
sit there crashing their teeth
and hating the candidate who
had replaced their pet pro-
gram. Instead. they would
still be tuned in and in a
happy mood to hear a brief
speech A 5-minute talk packs
more of a wallop anyhow than
a half hour one and it costs
less. They might even
end up voting for the candi-
date, figures the Senator.
WORLD BANK PRESIDENT
Eugene Black came up with a
charming story at the dinner
given by UnderSecretary of the
Treasury and Mrs. Randolph
Burgess the other evening. 1t
involved the quickest money he
ever raised, and it put all
feminine talk at the dinner out
of mind.
Back in his bond selling DAYS
OF World War II, said the at
tractive Georgian, he APP
preached Mrs. Sylvia Green
WllkS, daughter of Americas
richest woman, eccentric Hettie
Green. -. Mrs. Wilks then
had $50 million in her check
ing account alone at the Chase
National Bank, and having
moved it already once, the
bank was scared to death that
she would get annoyed and
move it again to another de-
pository. But, said Eugene,
tHere was war on and he was
4olng to approach her anyway.
In 80 minutes conversation
he got Mrs. Wilks to write out
a check for war bonds to the
tune of $40 million! :. ''Then
l went on back to Princeton
where I was living" he said,
land I went to see Einstein the
same day to see if I could sell
him bonds. At the end of 81
hours of explaining interest,
risk, discount bonds. and so
forth, finally persuaded AL
fred Einstein to put up $18.75
for one $25 bond!"
THE COUNTRY CLUB
NEWS last week, even before
the Presidents attack of illness
Friday morning. concerned the
country's reaction to Ike's
playing 81 holes of golf on
Memorial Day. The White
House didn't bruit it about.
but letters of fear came in
from all parts of the country.
The White House answered
them thusly:
The President expends less
effort playing q holes via a
motor cart than in his half
hour practice swing session. in
which he INDUCES twice a
week on the back lawn of 1000
Pennsylvania avenue. tAll
swings and no puts. The
thought that he was doing a
lot more than suspected was
supposed to make the worriers
cease worrying.
A powerful piece Of golf
propaganda was being circu-