davidaulloa/AmericanStories huggingface dataset:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-03-25

with inspiring the trend to de-
lelop complete stores in the sub
Urban area. His ideas were in
corporated in the successful
Operations of the Silver Spring
land Arlington (Va.} stores.
The success story Of The
FHecht Co. here has led to Its
most recent achievement. that
of being chosen by the United
States Information Agency as
1.-THE locale for filming of a docu-
mentary to be shown in foreign
countries. The film is one of a
series on American business
and cultural life undertaken by
the USIA.
Throughout the years the
company has taken an active
part in the community life OF
the Washington area. Most OF
the company executives have
been active participants in the
civic, business and charitable
institutions Of the city.
Its promotion techniques also
have provided a stage for scores
Iof such prominent theatrical
performers as Mary Martin
Helen Hayes, Hal March, Kirk
douglas, Carol Charming, Bess
IMyerson, Denise Darrell. Jaye P
Morgan and Dagmar,
| With its SPRAYING holdings in
land and buildings. stores, ware
houses, parking lots and auxil-
liary service buildings. it might
seem that at last the zenith has
been reached.
Spirit Unchanged
But the top management OF
the company is descended from
Samuel and Babette Hecht. The
board chairman is Samuel M
Hecht, a grandson. and the
corporation president is Robert
H. Levi, son-in law of Alexan-
der Hecht.
The years have not dimin-
ished that central theme taught
Iby the founders of the Hecht
empire. The aggressive. en-
Iterprising spirit" still remains.
| Even now the company is re-
viewing potential sites in the
Southeast Washington area
seeking a new outlet that will
bring the goods and services OF
the 60-year-old institution closer
! to the consumers.
The end-of -the-year balances
for 1855 are big, but the COM
pany has set its sights even
higher. The next goal is q year
| ly gross Of 500 million.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-03-25

company became the exclusive
outlet for the name products here
To broadcast the news Of this
NEW policy, the company began
AN intensive advertising pro-
gram employing full pages OF
illustrated display ads daily in
local newspapers.
Twenty-Five years had passed
since the modest beginning at
I5l5 Seventh street. An indif-
lferent observer might have
thought the company, comfort
ably housed in its new quarters
and with hundreds Of employees
where there once had been 10
clerks, had reached its zenith.
! Grows With City
/ But business doomed, the city
grew and The Hecht Co. be-
Ilieved it could grow, too.
Even in the fateful depression
years, the aggressive, enterpris'
ing spirit" which had charac-
lterized its earliest efforts was
evidenced.
The day after President
Roosevelt declared the 1893 bank
holiday, a group of 20 Hecht Co
Officials met in New York. They
decided the country still had Q
future, and vigorous promotion
policy was mapped. In the fol-
lowing weeks the company's adj
vertising stressed the stores
faith in America, using such
phrases as Full Steam Ahead
The result was Jump from $.t
million to $9.2 million in sales IN
one year.
In the mid-30s, the COM
pany began establishing "frsts.
| It was the first local department
store to provide ground floor to
top floor escalators 1880; the
! first to utilize the charge plate
system 1885,: the first to build
| a parking garage (193D. In the
next decade it became the first
department store here to open q
complete suburban store ClS4f'
in Silver Spring, Md.
| 1t was also in the mid-thirties
when the company's forward
looking policies began to pay
The employees, no less than the
customers, were the pride OF the
Hecht brothers.
Relief From Heat
The story is still told Of the
hot, humid August day when
Alexander Hecht. on one OF nus
frequent strolls through the
store, noticed a clerk lounglne
wiltedly on a counter top. He
approached the clerk and sus-
gested it did not look very nice
to see his long frame 30 I'M
tremendously draped among the
mems furnishings. .
I'm sorry, sir" the clerk
YEARLY replied. But it's so not
i'm here, I'm practically dying.
The next day workmen were
lbusily installing large fan g
throughout the store. comph-
ments of Mr.. Alex.
One of the key officials OF the
store, during its rapid growth
was Charles B. Dulcan. VINO
Joined the firm as a part-time
Salesman in 1912. He rose
| through the ranks to become
general manager and vice presi-
dent, He retired in 1852.
Harry M. Davidow, now ex-
ecutive vice president and gen.
Ieral manager of the Washing
lton-area stores, is another prod
net of the Hecht brothers
system. He joined the firm IN
1926 and rose rapidly through
supervisory positions to achieve
his present post.
Oficials credit Mr.. DaVldoW
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-03-25

vertisement declared. They
thanked the many customers fol
, their compliments and we'll
wishes.
In their opening announce
.nent, the brothers had said they
represented an aggressive, en-.
terprising spirit which hao
brought the family success ir
Baltimore.
This spirit made itself felt
during the ensuing 60 years. as
evidenced by the massive growth
of the company in this area and
as Ter norm as New York City
In the first full years opera
tion, Alexander and Moses Hecht
mad made sales totaling $4,000
Now S72 Million
Last week it was announced
that the firm had achieved a
record -sila ttering volume OF S72.-
100000 iI its Washington area
sales operation, nearly $40 mil
lion ahead of its closest COM
petitor here.
The goal of success was the
driving force Samuel and Ba-
bette Hecht instilled in their
five sons and two daughters,
1.-THE couple had settled in Bal
tinlore in the post-Civil War
years and opened their first shop
on Canton avenue (now Fleet
street, there.
They raised their family in an
apartment above the store. The
/. ooys, Emanuel, Meyer, Albert
), Alexander and Moses, proved tc
be apt pupils OF the art of mer-
chandislng. each performing as
signed duties in the family busi-
mess from early youth onward.
The early training made a sue
cesSful businessman Of Moses
Hecht at the tender age of 9. i
was 1882 when Moses took thu
contents of his savings bank tt
the market place at the wharves
He spent his capital on a basket
OF ripe cantaloupes, loaded thu
basket on his small wagon ane
Ehawked his wares from door tt
door.
Profits from Nickles
Having purchased a relativel!
. large quantity, he was able tx
sell the fruit at S cents each anc
!, Melted a tidy profit from thu
transaction.
Six years later. at the age O.
Is, Moses was made genera
: manager of the store. In thu
! nsuing years the famil.
branched out in the bustling por
: city and by 1896 had four out
: let's there.
Alexander was chosen to heat
the mission to Washington tt
develop a new store here. Nose
came along to contribute his ex
perience and help in the new
venture. .-.. ---
Within five years Hecht & Co.
as the operation here was thel
. named, found it necessary tt
expand into the adjoining build
ing at SIT. But 1t was only frs
step. In the succeeding years ad
ditional properties in the blocl
were leased or purchased ant
departments within the stor'
r were expanded. At one point, tn
: firm advertised itself as tn
Store of Specialized Shops.
: Mems shoes, for example, wer
= fitted in a former lunchroon
with shoe customers using tn
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-03-25

1CFCI lSIlAS StLAtRA%pAA'S EASE 80 -
terprise at SIS Seventh street
NV.
At 7 am. the doors of the FIVE
story building were opened to
the public.
The Hecht Co had come to
Washington.
The company will begin its
celebration of its go years here
April 3 with a series of lunch
cons and ether events extending
throughout the month.
Star Advertised Opening
Alexander and Moses Hecht
the brothers, had advertised
their opening in The Star. 1t
would be an informal opening,
they said. Later. after the in
evitable last minute touches had
been added, they promised, I'VE
shall hold our formal opening
amid flowers and music, perhaps,
and distribute elegant souvenirs. ?"
More than half of that first
advertising notice, which utilized
full column, was an open letter
to the residents of the Capital
Tttyy ftsNvro tho n,.nthnyc
Briefly it told of the 25-year
history of the Hecht family's
merchandising experience in
Baltimore. dating from 1871.
1--WE have four stores there
Baltimore - there are five
brothers of us" the announce
ment said.
Seeking new merchandising
worlds to conquer, the Hecht
family, headed by Samuel and
Babette Hecht, had sent two OF
the sons to Washington to in
augurate the new business.
Confident of Success
The open letter exuded a brash
confidence in the success of the
new venture and outlined prin-
ciples which would be followed
by the management.
:. We have come over to this
city, because we believed you
wanted such store as we in
tend to keep-because we know
there is room for business con-
Quoted on the broad liberal basis
as we conduct in Baltimore >
Among their pledges to future
customers was this one:
1--WE shall guarantee anything
we sell. and shall take back any
thing with which you are not
satisfied
Customer satisfaction, the phi
losophy of retailing in which all
five Hecht brothers had beer
raised by their frugal, hard
working parents, was the dom
inant theme of the letter.
This business tenet so moved
Alexander, oldest of the two
brothers. that he opened an Of.
flee on a balcony overlooking the
main sales floor. From this
vantage point he made frequent
trips to the selling counters, Of
fering aid to customers momen.
tarily overlooked in the rush Of
business and advice to the custo.
mers obviously in doubt about q
purchase.
Week of Surprises
A week after the informa
opening. the brothers knew thet
confidence had not been mis-
placed.
1T has been a week of sur.
prises to us-from the time thu
store opened" their second ad'
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-03-25
By TOM BURKE

Friday 20 1896 dawned cold and clear in Washington
For the had busy exnguing the gas
and lights city streets
In the pe-dawn darkness other hands busy. Two
brothers of prominent Baltimore mercantile family
evershy completing preparations for the opening OF new en-
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-03-25
HEIGHT FOUNDERS AND MANAGER

Two brothers from Baltimore, Moses and Alexander
Hecht started the Hecht Co in Washington. Harry
NJ Davidow is the present executive vice president
and general manager of the company's Washington
area stores.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-04-01
APIS. UhFURhIsHED-vA.

) MINIS. TO PENTAGON --Iiv. rm,,
hedrn, kit and bath; mod, apt, !;
avail. April / S65 mo. ia. 2-9363
iRL. RossLYN Lee emc. $50;
ocdrm S7G incl Eas' top .oca-
ALEA;mLove!y ! bedrm s?5 to-, top
30 s. Wash 81 Il
ENJOY GRACIOUS LIvING-New
duplex ) spacious rms, fireplace,
mahog. paneling. GE kitchen, Sl20
month Phone IA 2-3493. -
NEAR CLARENDON--l-bedrm. newly
painted apt modern; sos. IA.
ICLOsE.IN ARLINGroN-Lse. king
furn.: stores and transp. nearby
! months free rent If you NOV, in
1 -BEDRM. APT: living rm., din
I'm KY 10 $50 month. all utilities
and water furn.: mr.. Stores and
buses; md FIR; married couple de-
sired S6j mo. Sun. and ewes call
KE. S-4949; days. ia. 7-"27S;
ARLINGTON. best area. close in
one and TWO bedrms., redecorated,
mod KIT walking distance Airing
ping center, auiet; So 80 and sos;
mr.. Glebe. ID 40l4 Columbia PIKE,
A ri 'vsa"'MNice i-bedroom apt. in
new DEVELOPMENT, SO, includlng
utilities. TYRoLL HILLS APIS:
pike 70 Greenbrier ST., l block risht
on Greenhrier 10 Sth road, turn
right i block to development, Res
mgr, ia. 5-1336 or Mr.. Macy
ARI.. / Blk. Fort Myer. 5-min. Pen
taeon; 10 min. D, C.--New gar
den-tyEe apt bldg bids PVT Eta rI paFkins
| S;450-Ss0 SO plus utils. Avail
immed. 1918 n Quinn. ia. 7-66S7.
ALEXANDRIA-Rent free; i-bed.
| rm air-eond, apt. is available FOL
middle aged couple who can take
! care Of small apt. house. Box 3l6-
AIExANDRIA-Just finished. air.
cond ants. Most convenient &c
everything Rent enc. s5;i-S83!
! ] bedrm, So: utils. inc! 24li
Mt Vernon ave, OV 3-2296
ARL. Large lst-Aoor apt pvt
bli!t-in pine-paneled recreation
. ADi44ls tl4ai AAllAlh bdA e4lolA4h hbb4
( huoreseent lights. outside entr-
! garuen project near Pentason. Fl
/ Myer SI@5. IA. 7-926s IA =
HILLSIDE GARDENS and . bed.
/ rm apts SSJ-SlOI. iuc.udlnE
j utilities, open daily. 80; Sunday
I l2-O. 1914 North 18th ST., All
/ ia. S-6s71 OF IA. 9-424i
LIT. MYER HEIGHTS and . bed,
rm apis for immediate and tuturt
J occupancy; S15-SJ1. including util-
/ tiles. Omen daily, st. Sunday. /.
| II 8. 1914 North 18Th ST., All
! IA. S-6s77 or ia. 9-4244.
! SOUTH ARLINGTOS--A fine 5-rm
= bedroom apt. entire LIST fir;
! exposures: close to Pentaeon. park
7 ing on premises: S95 mo. Available
Ap5II ! sIg con- OF q. AL a,;,3,5o,,,.
redec.. So 80 utii incl Keys. Apt
A. 1880 N, Quinn, EN-. 3-3044
ARL. NEUTRALITY-SUSPICIOUS. cor.
ner Wash. blvd. and No Kensing-
ton st l-bedrm. apt: LIST 4
front corner nicely redecorated.
floor Sanded IN vell-kept type build
lng heat furn; settled ADULTS;
S67 30, al bus: open. WO. 6-Hn29
l-BEDRM. APT -S7g.5n
All cjoSe-ln DE luxe apt bldg
carpeicd halls super SOUND inSula-
ton parpuet floors. 3 ige closets:
uniim. storage: parking. IA 5-6534.
.-BEDRM APT. -S95
All CloSe-ln DE luxe apt. bids
csTpeted halls 3 exposures. parquet
floors. super sound Insulation, un-
lin. storage, parking. IA. 5-6534
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-04-01
APIS. NORTHUMBERLAND.

SILvrR SPRING. o35 Bonifant St
Bedrm., liv. rm.. kit, dinette. bath;
500. 30 mo. incl utils. See isnitor
in bSmt i
ROCKVILLE i Dedrm. and bed.
rms: living rm. dinette bath and
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-04-01
1889 EUCLID ST. NV

An efficiency in this modern and
well-kept building can now be rented
al only $50 per month. including
utilities and REFRIGERATOR. To inspect.
SEE or phone res mgr. AID c.-h78A.
B, P. SAUL CO, 925 18th 81 NV.
Ma S-21nn
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-04-01

l-BEDRM APT -ST9.50
All cI0Se-In DE luxe apt bldg
carpeicd halls super SOUND inSula-
ton parpuet floors. g lge closets
uniim. storage: parking. IA 5-6534.
II
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-04-01

OUIUItU-lI5 UpSIIUT INV.
Living rm.. bedrm.. cleo. kit, di.
nette, bath; adults only; must havl
realty reference. sos incls. heat
INV Close to shops and transp
WASHINGTON REALTY RIA R-RHO(
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-04-01
..REDRM APT --snh

--BEDRM API,--NW0
Arl cioSe-ln - Dc luxe apt bids
csTpeted halls Z exposures, parquet
floors. super sound Insulation, un-
lin. storage, parking IA. 5-65J4.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-04-01
704 M ST. NV APT. 4

Available now-Fiye rooms. kitch-
en- and bath To inspect. get key in
drugstore white only ren: $50 ~.
which includes heat and not water
B SAUL co,
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-04-01
ARLINGTON

sos North Pollard st.-Two-bed-
room APT Large living room sep
arate dining room, modern kltchen
and bath Most convenient location
Near Hecht Co and Arlington Hall
Rent SIl0 incl. utiis See Mrs.
call SHANNON a. LUCHS. "a l4th
ST. NV Ma S-2345.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-04-01
COLORED
LOB V ST NV
1885 KALORAMA RID. NV.

TWO very lge rooms mod kit and
tiled bath Heat hot water and iAni.
I tor service furnished VIII rcdecorate
10 your taste <gU
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-09-07
TAPERED SHAPE

D'AMtOItiO's, delicate as a
she'll, prettied scith
peaM de sole
A-The TFelIis, with spindle-sIim
"middlin heel" in black suede oIor-
orized by silk peou de soie---2z.os
B-Ths GTozi0. frooile-Iook sling in
peou de sole and suede. A fitting
compliment to your Suzy perette
Lody Foir foshions---------22.98
Shoe Salon, Ord Floor, Washington;
End Floor, PARKinoton
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-09-07
WHITE BEAVERS
MARSHNTALLOW-SOFT
LONG.HAIRED IMPORTS
DOREE EXCLUSIVES

White beaver! devastating
enough un-odorned +. almost be-
yond the Legal flottery limit en-
HANGED by greet dollhouse roses,
bindings of royon sotin, pouffs Of
ostrich. imported beavers, ours
alone in Washington. From col
lection priced from 1898 to 2z.50.
Millinery Salon, Bird Floor, Wosh-
ineton; End Floor, Silver Spring and
PARKinoton.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-09-27

wkeS Gassrfssns aayxStissiasns,
addye1sea ~ Ser nsxsl III vo3
<kesess efsyjaei ssg.ysarss ehDiV
s,a9as ., o.dei aisist,ei. o. mr.
scssi :eits SoDi<s s<ft< Inc -,
sess pf,osnsis ~sy GET iosa
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-09-27
PERSONAL .csa..,
cytlAI MRIriN(; Id .6l.lnr. ,

elytisl WHITING ana s3isiny. pre-
; ssees,ics 81 s-4fSs.
:M0uNJ VERNON M0sPtrAi MIR.
+. ibs ssrsisS Professional eagg ans
; as;y t0vd S1nsieoas;;g 1901 q.
:; ven 4 ~ 60 sd I. 10 u
sgkM4NgNr. 81. sn&ms3o Sns "a.
(: ~ COLLEGE. 49,. . II ma
1 k.Slt. Room DAHctSE. :suse: vi.
I, :.s7 n.pir ~ yours. 20. ..AySs.
~ SARGE r1nA.S yead:ns p.Stns
(; insl a;nuN -s;.a. Or wedding u
!: saunG Eli.as. f:,1 81. .d&ke arp.
+: rev Ray $GrED gisAs. u
!; S.st.fl
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-09-27


:sSd. :osalsa ~ ;.:s sse:11 :.
r:en~k; :olyrnyemesl t:s
MeSraks and = (. Stnr
Ui ;afse ifnrsLsrEeusS :.ss.s; B.
resiove5 6swr Is .isr xscnDs ..
~ ;a;cB:Hli,. ts,dsv. .irar =.
:>sssi,s n!Ed.ns tctrsS Stiu Sutis'
o.dslns s5ts:oe',s saaS " obisins'
=: l::s S;st~ S;.s,:-, Commission
,;@se St 5.Hs,. Mzrs'sh6
aEAt.LD BtDS as;: M trce.vts nn;l
...s:.. Erttios Mzg :. 1896. ~ ~
o;,ics ~ He S.fie goaUs { S.ss;.lss
ZION .; Laurel MAJ yiGas. c@ss;s.
% 81: s.2Sc ne peStsr:ynis u
sksra 81 ~ tcr.er .isnnc:.. 4
'cysfr :'.)B6 CS;:;.s:t;ssk Sysnaf
- stnfv 9wsls.@ sne zet23t
;;;iapc; ;:es q Kg@sisg.ge, ssErs
1880. ioSast{ CT IA. s;:0pssea :sls,s
Nay improvement; between s4ilf.
:;f;S,s" E;sd ans Gs.s'as;Sa Al
q t'iesr ;.1p:0ve.9 r:::z iri;ss y
~ i:..ai.ixHi .s.-t&Al. 31Sse -. ;..sti
Details. Bidding :e;5iS ana spse!a
e;Sliss SngNis0es :nas Ne aSiSlugs
2: :he :ssl:N i;eadx E0E:.a.Ss.cl
GfEce al Lxc:e.. S5sry;saS.
TO EynDEHs,--<;es:e.
yEero.Sss for SaaSsr9es:ub o. 81
soiiotssez sz.sd p1v;ie sieeeot.=seh
rfcJSef spg tie Ct.g az a)nxxE
,:yia. virginia. yin ps resolved Z
sss ef2ee o! tie t.i1T ?rgcEASi3i
Ase1:, :.s:a y :.nsSi sstSest. Alcx
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y D.S,~.. MAY &; i%53 at x;s;.s
t.n.a ts.ey .Ts:; Se SJsGe:s c@sasS
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ayeS: II. Eward 81 (.sa:ysets. 4
SSsSGs9. .~iil b. Aa6c 81 she c;k
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1'sscri1i;s;:. @HOa zee: .: ~
@sa:ss:S .sg@gs ~ aiog' y
sfi~ee" DEWITT A1cr.,S
'liD.vsslth Sye5ys :
s;.u specifications.
M, :s-l-5S. DcSs
n:S.s:y l.i3',,l e
sluGinE si9.ilS
Gems
3:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-09-27
kRoposALs

SLAiyty BINS kii; be tses.seG Until
'iDs:.. t.sSsy. April ~. 1858 Al
Ire 5:litr &; l:.s state iseads Sem.
:::iss:H. ,; t-s3seL maryland oiies.
ihe ~ vaYshass the .sarst .sael,l.
iosa;ed o.; tire .n.tess A:ns.t X
i:a; S,.sIS 2fD 10. 9. le.vJibla
v:zs. sxst u WhIis ,jsxk. ..:ieTs
etv>ac AssjliSt. pf15ess:e. 10 H;.its
'>as.. Maryland. icsa;ed m IA,
S;oy.Std h.knxsy .nsa.0seIeal ae.
tvast Brat M:ns AMI CsSAtetei;
:i&a:sSf.uE. ~ u ta.sn !.i,pfeSc-
IN. g.oun9 llsse. ~ midnight ri.
Gay. Jane !, 1855 Ct:Eiis. n:@.
6lhE Jarnis xne sast'ei hlcGinl
snsric::cs may chtai@s.: e. sht
sssetS ;sra4x fsa,,,,.sas ,ioa .;sS..e III
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-09-27
ACCCiyNTANT S9n IN.

ACCOUNTANT. S1n.00D
;ssss ssS.vs.< A-5<x.. "a Zsst.
St.s ec5ss ~<zSf 8: Eec :. Il.
fSs.-s Ee< svssx~-s. 81 L ~.
ftsrT.. sss:sts fT- &sx. <As.sssa
- 81 sks. ~x-z.s NJ - .s..s
sxzs-: sss-s. ~yrs.9 - .Ss
~. scct. as-ss ~. gy~H T. So :.
= Il. esgr<s. ssex s.sss.. 1ssss...
r. <e<f 1e~E.- DIR. Stean - Gssii
.E'ksts.-.S<ss az - 81
Oxx&R F-EsgTDNs
.kBgsaeAxs *: ksSSs - 80 sac
.sifso ;E-ses. szax All g-s.tf -
90 ~ snSrSsssz. .sa: es1as1- hrp <t..
:f-i~Tt-tt--SsN a. - SIS
se-a err sisEA.-En SO
t-trsst1f7 SEret.s- cha. ~ 3 ,
c. fse4Dere ~ fefe-ee I.
ATLAS kGCY. RE. 1877
its9 D. = 80 So I'm go
Evening star. [volume] (Washington, D.C.) 1854-1972, 1956-09-27

ACrT.. oFe.Gf3t. sfkYts. fsl.lIJ piNg
ANN PALMER HAYNES
I14ys.r!ai i'stsvhssi cvssaissnt
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