St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1955-08-12
We're OF Age Now!

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In this issue Of the paper celebrate 2lst anniversary
continuous publication In other words Of age have
celebrated the 2s year which marks the year at which all
Americans are entitled TO vote.
Having reached maturity after early life Of trials and
rbuaon newspaper may be pardoned for looking back
bit the years which gone before Each year this
niversary occasion gives editorial opportunity do little
reminscng socktaking of the accomplishments of the
paper in the past years. and its hopes for the future
The brightest part the years of publication through these
years has been the fine support which the community has given
have not been able to translate that support into
sturdy medium Of expression and news certainly
be charged up the general community which believe
has done very well by the paper
We still do not get the patronage business firms
have large advertising budgets in proportion to the money
which Negro families spend with such firms Not enough Ne
goes the people for whom this has been primarily pub
shed take upon themselves insist that the firms they do
business WITH spend part of their advertising budget in
local Negro media.
just how important consideration this is be
when remind the public that this paper employs Min
Negroes in advertising gathering and publicity
and printing jobs than other types of communication which
includes the local daily and weekly newspapers radio TV
direct mail and the bill board industries These types of
muncaton supported by the nickcs dimes and dollars Of
Negro families well the white The return in
jobs TO the Negro group is still negligible This of the
that of alert families regularly select
firms which advertise in this to trade with and Of
whom regularly suggest to firms that do not advertise in
columns that they should
Our circulation has continued grow each year of 81
In only year there decline in paid circulation and that
years The steady climb in circulation has
been made without extensive promotona efforts through the
growing interest Of the Negro community and through the
wider interest Of the majority group in the progress and ad
of the legitimate ambitions Of their Negro fellow
citizens
The paper has been used by the Negro community and
white friends and well herS first line of against
all types of and religious discrimination The paper
viii fight and all attempts keep the Negro in position
Of u second-class citizen
This policy extends itself include any man group
any color who being advantage
of the skin color creeda preference beliefs In pursuing
this policy the paper has every and then found itself
odds with powerful forces in the community and has often
lost income from its desire justice done the least of
Gods children
ouspoken in all of its 81 years the enemies il has made
have been than compensated for by the large with
which the paper held in this section of the nation
AS class medium apaper devoted the Negro
y has the reputation of being Of the top Negro journals
in the u.s. rated by authorities the Negro This
idle boast for December 1860 EBONY Magazine
called this paper one of the 10 top Negro papers the
hon.''
In It's fight for democracy and equal treatment
confined its criticism those in the majority group
charged with being unfair the Negro because of
not heated to be critical of members Of the Negro
y for their shortcomings and failures whenever felt it
vantages which to the community in the long
what is good for the community usually good for the
paper
In all Of its 81 years this newspaper has taken the position
that the better off socially economically the Minnesota Negro
became the better off this newspaper would be- It's campaigns
for jobs upgrading better housing fuller political parcpa
on better upkep of residential districts support of religious
institutions larger of city health facilities recreaona IA
cities and hundred and other things which il felt
beneficial most definitely had definite design purpose
The papers aim to stimulate and interest both the Negro
resident and the community AT large in the potential
the hardworng thrifty home buying education seeking
bilious Negro segment of the ey's population.
In advancing these aims be said both
unselsh and selfish In the continuous drive for the rights of
the coored people claim have been unssh has al
ways been our feeling in the 81 years Of as
class newspaper that Negro newspaper which does
strive To be crusader in the public worth
upon which il printed The crusader must take risk
and be nnsefsh IN devotion TO principles regardless Of
Our selfish desire has been 20 Negro community
prosperous attractive well respected economically
well off that of such progress would rub off