Milford chronicle., 1955-03-11
NO SUBSTITUTE FOR LOCAL PAPER


numJy ana create permanent prosperity is |
% encourage the building up of steady pay
rolls.
Information that shows the Individual
his interest in productive enterprise is indiS-
pensable to the sound solution of questions |
hat encourage the establishment or growth 7
Of industries and business.
Just as industries bring business to every
store, so do they make possible advertising |
and subscribers upon which the local news
paper depends, and herein lies the interest
of editors in the problems of industry.
That this philosophy is sound and has a
direct bearing on the prosperity Of every
community, every business and every indi- |
vidual is evidenced by figures released by |
She Chamber of Commerce of the United |
States covering the period from 1910 to 1850. !
They show that for every 100 new indus
trial workers in nine counties surveyed by |
the Chamber, retail sales zOOmed $360,000,
personal income $590000, and bank deposits
$270,000.
An increase of 100 industrial workers
meant TIA new jobs in other lines of work,
112 more households and a population in
crease Of 296-new purchasers of all man.
ner of goods and services. The survey COW
cred ten year period and was designed to
measure the impact Of new industry on local
business.
y
lens of the people. They involve the well
fare of the publisher, who is the spokesman
for the people and every business in the
community.
People rely heavily on the home town
paper. No other agency is substitute for
it. From politics, deaths, births and editor
ial comment on public issues, local and ma
tiOnal, to household recipes, the grass roots
press informs its subscribers.
10 AI,,A IL,
sit down with, and study. Its editorials help
its readers formulate their own conclusions
on current issues-nOt necessarily in agree
ment with the editor 1t is therefore logical
that editors should take the lead in discuss
ing issues which involve production and pay
rOlls-bread and butter for all.
FREEDOM TO SHOP AROUND
Competition is nothing but freedom look
ed at upside down. In a market where buy
ers are free to shop around, sellers must out
do each other to get and keep customers.
Through competition there is produced the
maximum of goods and services that the pub
lie wants most. Competition does not mean
"dOg eat dog" Instead, it is the necessary
preface to cooperation. Competition helps
us to decide with whom we can best cooper
ate in production.
Freedom to shop around is found at all
the levels of economic activity. A business,
for instance, buys the supplies and services
it needs from other businesses which offer
the best values. And every housewife exer-
cises her freedom to shop around every day
When she goes out to buy foods or clothes or
household wares or anything else, she pa
trOnizes those merchants who, in her Opin-
ion, will give her the most for the dollar
They may be chain stores or independent
stores they may be large or small. But COM
petition forces all of them to offer every in
ducernent they can-price, service, quality,
more compelling advertising-tO attract her
trade.
1t is competition that holds qualities up
and prices down, and that forces the busi-
nessman to fight an endless war against
waste and avOidable expense. Yes, cOmpeti-
tiOn is freedom looked at upside DOWN
the other side of the coin. We can't prize it
too highly.
THE BATTLE OVER TINE
Daylight saving time" means fighting
words to many persons. They will not be
pleased at the suggestion made by Mayor
Robert F. Wagner of New York, and second
ed by Mayor Joseph S. Clark, Jr., of Phila-