Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-09-14
By HARRY BACAs

business sense and a love for
night baseball are the right tools
for successful Embarrassing, this
years big Community Chest drive
for 81 million Is in the bag.
e. x. Morris. general chairman
of this years c a m paign, is
equipped with all three. The
evidence Is that he knows how to
use them, too.
When he was appointed to the
job last April. Mr.. Morris greeted
the news characteristics lly-with
"a smile. He might have felt
weighted down by the RESPONSE
bility, or inundated by the
thought Of the work 1t meant
but Mr.. Morris just smiled.
what q thrill" he said. I'm
going to get q thrill out Of this
that money can't buy"
Money is something E. K
Morris knows q lot about. both
the kind you make for yourself
and the kind you make for Other
pepole. He Is known as one Of
the most astute and successful
businessmen In Washington.
In Many Businesses
He Is the president Of the Stor.
age business he founded here II
1925. four years after moving Il
Washington. He is also a direc.
tor of the Liberty National Bank
the Washington Gas Light Co
and the Victory Van Corp. He Il
Ia trustee Of the Better Bushes,
Bureau and past president Of thu
Washington Executives Associa.
ton and an officer Of an ever
longer string Of charitable, edu.
cational, social and religious In.
situations.
His own business, the Fedora
Storage Co.. Is counted amonf
the top storage companies II
the country. It doubled in sizt
in its first three years and ha,
been growing larger ever since
The company specializes in for.
eign shipments, many Of then
for State Department officers ane
diplomats abroad. In recent
years. the Arm has built an addi-
tional acre-size plant In Alexan.
dria. with a private railroad spur
to expedite its shipping.
Ideas and good management
are what made his business. hi
says. and the same things viii
make this years Community
Chest campaign.
He is going to run the Chess
campaign the way he does his
business-by getting the best
men and women possible for the
top jobs and letting them take
IL from there.
Beautifully Organized
Already" he says. we're
beautifully organized. A func
campaign Is such q helter-skeltel
sort of thing that you can nevel
make your organization entirely
perfect, but this year we're bet
ter organized than ever before.
To get the men he wanted. Mr.
Morris hasn't been above usinl
a little undue influence" On,
Of his top lieutenants, a promi
Inent Washington executive. wa
reluctant to give the time tina
Ia Chest campaign demands, un,
til Mr.. Morris reminded hin
of a couple of personal favor!
and limited at q rather sensitive
family connection.
The man gave in and took thu
job and turned right around ane
enlisted the man HE most wantet
as an aide, a well-known banl
president, by losing a crucia
golf match to the man on the
18th hole. That's the way it ha.
gone since last May and now Mr.
Morris claims to have the ''rea.
top industrial and bushes.
leaders of Washington lined ur
to- put the Chest campaign over
the top.
The full drive will be on during
October, named RED Feather
Month" Business and profes-
sional units will go to work two
weeks earlier.
At the moment, Mr.. Morris
campaign plans are In their Sec
'ond phase. The first, organiza-
ton, is about complete: the Sec
ond. training. is in progress; the
third. solicitation. is set FOR
October.
In the training phase, volun-
teer leaders are learning one OF
Mr.. Morris first principles for
Embarrassing:
Make your approach when
they don't have any money"
Mr.. Morris idea is this - II
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