Milford chronicle., 1955-05-20
Cooperative Effort
Aid To u. S. Farmers

American Farmers and the dairy
interests of this country have been
plagued with surplus production for
quite some time. The federal gov
eminent has helped in many ways
to move this surplus by establish
ing quotas, buying for military use,
and outright purchase of much OF
these surplus items.
Tie food retailers of the nation
have given even greater aid to the
movement of this surplus dairy
production. Many dairy promotions
sponsored by the Department of
Agriculture, the American Dairy
mems Association and corporate
and Independent grocery organiza-
tons have successfully moved into
the homes of consumers large
quantities of Dairy Products.
The American Dairy Association
on national basis and the many
state dairy associations on state
level each year have been sponsor
| ing promotions for the sale of
dairy products. These promotions
carried out by the retail grocery
markets have been the means of
fostering increased sales of the
ever increasing produce of the dairy
herds of the nation.
| In all Acme Markets and Ameri-
can Stores this year the June
Dairy Month" feature during that
month will be a typical example of
the methods used in helping the
| farmers with their problem of NOV
ing surplus production. The execu-
tive offices in Philadelphia, recog-
nizing the importance of this type
of cooperation with the farmers,
| have issued instructions to the en-
tire organization to fully support
the program of the American Dairy
mans Association.
The display, merchandising, and
selling of fresh fluid milk produced
| in every milk shed in which Acme
Markets and American Stores are
operated is given a prime place in
each of these retail outlets selling
programs. The finest equipment for
the storing, displaying and ease of
purchase is maintained in order
that all of the customers can pur-
chase their full requirements of
natures most complete food-fresh
| fluid milk. The fullest cooperation
with all local diaries is maintained
to keep bountiful supplies of milk
on hand at all times.
Production of butter is another
phase of Acme Markets and Ameri-
can Stores program of aiding farm
production. Today, about one-fifth
of all the butter produced in the
United States is churned in Mime
sofa and Wisconsin,. comprising a
region known as "Dairyland" be-
cause of the hundreds of fine dairy
herds that supply milk to co-opera-
| tive creameries.
One of the fundamental princi-
| pies of Acme Markets and Ameri-
can Stores is cooperation with
producers of all types of food. The
company was among the first to
recognize that scrupulously fair
treatment of producers is a fore
runner of scrupously fair treat
ment of its customers.
/ Louella Butter produced eyciu-
sively for Acme Markets anu Amer
lean Stores is recognized as an I'M
surpassed product of the butter
making art. The company is one
of the worlds largest distributors
of fine butter with sales of many
millions of pounds yearly.
Louella Butter has its origin in
"Dairyland" and Min
nesota. The company's field men
cooperate with dairy farmers SO
that only the highest grade of milk
reaches the cooperative creameries
where Louella Butter is produced.
In many cases Acme Markets and
American Stores buys the entire
output of creameries. This famous
Louella Butter has been on the
market since 1907 and is sold only
in Acme Markets and American
| Stores.
In the making of Louella Butter
under strict supervision, the very
latest machinery and methods are
used in the six basic steps, milking.
grading, separation, paSteuriZing,
churning, and working this fine
product Through it's representa-
tives, Acme Markets and American
Stores supervises all these steps
at the dairy farms and creameries.
| 1t also supervises laboratory tests
at the creameries and, in addition,
tests the finished product in its own
| labora tories.
When production is completed,
| Louella Butter is hauled by fast
freight in modern refrigerator cars
to warehouses in the East where
| it is carefully placed in cold stor-
age rooms at low temperatures I'M
til needed at Acme Markets and
American Stores. Louella Butter,
the winner of over 500 dairy con-
tests on national, state, and coun-
ty levels. is truly quality controlled
from the cow to the counter. The
general public bestows its own
award every day-steady consumer
preference for one of the finest but
tiers anywhere in the world.
The Louella brand of evaporated
milk is preferred by many mothers
for iEfant feeding because of the