Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-09-14
By HARRY BACAs

business sense and a love for
night baseball are the right tools
for successful Embarrassing, this
years big Community Chest drive
for "a million Is in the bag.
e. K. Morris, general chairman
of this years ca m paign, is
equipped with all three. The
evidence is that he knows how to
use them, too.
When he was appointed to the
job last April, Mr.. Morris greeted
the news characteristically-wi with
"a smile. He might have felt
weighted down by the response
bility. or inundated by the
thought Of the work it meant,
but Mr.. Morris just smiled.
what a thrill" he said. I'm
going to get a thrill out Of this
that money can't buy"
Money is something e. K
Morris knows a lot about, both
the kind you make for yourself
and the kind you make for other
pepole. He is known as one OF
the most astute and successful
businessmen in Washington.
In Many Businesses
He is the president Of the stor.
age business he founded here il
1925, four years after moving te
Washington. He is also a direc-
tor of the Liberty National Bank
the Washington Gas Light Co
and the Victory Van Corp. He /,
a trustee of the Better Bushes.
Bureau and past president Of the
Washington Executives Associa.
ton and an officer of an ever
longer string Of charitable. edu-
cational, social and religious in
stitutions.
His own business, the Fedora
Storage Co.. is counted among
the top storage companies In
the country. It doubled in size
in its first three years and ha,
been growing larger ever since
The company specializes in for.
eign shipments, many of them
for State Department officers and
diplomats abroad. In recent
years, the firm has built an addi-
tional acre size plant in Alexan-
dria. with a private railroad spur
to expedite its shipping.
Ideas and good management
are what made his business, he
says. and the same things will
make this years Community
Chest campaign.
He is going to run the Chest
campaign the way he does his
business-by getting the best
men and women possible for the
top jobs and letting them take
lit from there.
Beautifully Organized
Already" he says. were
beautifully organized. A fund
campaign is such q helter-skeltel
sort Of thing that you can neve,
make your organization entirely
perfect. but this year we're bet.
ter organized than ever before.
To get the men he wanted, Mr.
Morris hasn't been above using
a little undue influence" Ont
Iof his top lieutenants. a promi.
Inent Washington executive, wa
reluctant to give the time that
Ia Chest campaign demands, un-
til Mr.. Morris reminded him
of a couple of personal favors
and limited at a rather sensitive
family connection.
The man gave in and took thu
job and turned right around anc
enlisted the man HE most wantee
as an aide, a well-known banl
president, by losing a crucia'
golf match to the man on the
18th hole. That's the way it has
gone since last May and now Mr.
Morris claims to have the "real
top" industrial and business
leaders of Washington lined UP
to put the Chest campaign over
the top.
The full drive will be on during
October, named RED Feather
Month" Business and profess
sional units will go to work two
weeks earlier.
At the moment, Mr.. Morris
campaign plans are in their Sec
ond phase. The first, organiza-
ton, is about complete: the Sec
ond, training, is in progress; the
third, solicitation, is set for
October.
In the training phase, yolun-
teer leaders are learning one OF
MIR. Morris first principles for
Embarrassing:
Make your approach when
they don't have any money"
Mr.. Morris idea is this - II
sssszesssasssssss