davidaulloa/AmericanStories huggingface dataset:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29


CADILLAC 1854 "69" coupe; blue
finish; has all equipment; $S.99S:
Capitol Cadillac-O Co.
1922 22nd st. NV. ST. $4,000
CADILLAC 1912 sedan: dark gray
sisa. EMEaso edS'S e okME ssd ebui Shis
1889 Pa. ave. Sc. Ii. $4,000.
CADILLAC As "62" 4-door: 7. and
h. Hydra-Matic: 2-tone finish:
thoroughly checked IN every way;
sss5. SILVER f sPR1N sSu Mo a SeS co.,
INC. 1902 E.-W. hwy Cat Ga. ave. J,
Sill. Sps.. Nd. JU. $4,000.
CADILLAC '5e Fleetwood 4-door; =.
and n. Hydra-Matic. Wv. tires:
baoy. blue finish, elec. windows, one
sPsfNo S MofoR co 49, iNc sn ioSs
Md w' J HTy $500. 81 Ga aVe''. Sill sps''
CADiLLAC as 4-dr. sedan: standard
shift. one owner: $4,000 miles; new
tires; peri; cond.: Ss96 or best offer.
CADILLAC 1854 "62" sedan; fully
equipped incl. air conditioning;
beautiful gray finish; $4.7s5; ccc
Capitol Cadillac Odds. Co.
1922 22nd st. NV. ST. $4,000
CADILLAC 80 "62" 4-dr.; r., b.,
Hydra; only S1.195. ROYAL MO-
TORS, INC. 400 Georgia ave. IA.
CADILLAC 40 "e2" cdr. sedan; T..
priced to sell at $s95. ROYAL MO-
TORS, INC. 10 Kennedy st. NV.
CADILLAC Isl epe. De Vile: excel.
incl. 21-in. ~: $1,995. OIL. 4-64 SO.
CHEVROLET HE; nLEI. 20; green sna Ivory
COMBINATIONS" r. and h.: 81 ,345,
SIS down. SToHLMAN CHEVROLET
TRIPLE GUARANTEE. Call AID. q
S722: ask for Bill Serhus. 8 am. till
o pm. SERVICEMEN FINANCED.
CHEyROLETS-'49 cow. cpe.: green,
r, h.: S499. '52 conv., r. and h.;
81. 099. STANLEY H HORNER. INC.
Buick Dealer. Fla. ave. ne. at 9th.
cH iii HsSiGsi 80 a-door; r. and h.,
tioned: S747. EMERSON q ' oRME
Quick, 18th and NJ SITS. NV. DI. q
S196.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29

CHEVROLET 81; 1885. No cash
needed: bargain Of the year: for
credit approval. call TU. 2-4200,
BILL ROSS. 7400 Ga. ave. NV.
CHEVROLET 1910 2-dr.: heater, rood
tires: $50. RE. b-665s after pm
CHEVROLET AT 2-dr. sedan; radio
and heater: $lS5. Call after 8 p;m.,
CHEVROLET 1871: r. and h.: defros-
ter: recent repairs; good cond.
unexpected sale. IA. 5-9413.
CHEVROLET '53 Bel Air COW.
Powerglide; r. and h.: Wv. tires;
$3.50 or best offer. TU. 2-6397.
CHEVROLET 1919 conv.: r., h.. looks
new; excl. buy for $495. 40 r: !.
CHEVROLET 1854 "2iO": Powerelide.
beautiful. 2-dr.: Wv. tires: equip.
forced to sell 81 1876. sos down:
pU. 1922. 40 r. l. ave. ne. a
CHEVROLET 81 de luxe club coupe;
orig. 2-tone green: r. and h.: Power
glide: low mileage: l owner: finest
condition $685. cash or S25 down.
WOLFE MOTORS, 1911 Wis. ave.
NV EN- 3-0142 80
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29
STORES FOR RENT

1912 GEORGIA AvE.-Nearly COM
pleted. Apply 1915 Georgia ave. NV.
600 KENNEDY ST. N.w.--Modern
store or Office on ground floor, ti4tl
50, IT: blds. q yrs, old. EARLY
DAWN q CO, 'TU. 2-232S. 80
COR. MASS. AND CONSTITUTE ION
AYES. NE. 1873 9TH Stood any
business, will rent as or stores
SSi2. s614 GEORGIA AVE-. neariy
comnleted Anplv 1918 Georgia ave
DOWNTOWN. 927 10th ct. n W. ~ Ideal
for any business: l4xl00 IT,: park.
Mr.. KAY, ME-. 5000. ST.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29
TRUCKS FOR SALE

'53 s4-ToN STAKE BODY, excel.
cond., Deal value at SOS. Call
10. 4-646S bet. 8 and 5. %
GMC TRUCK. left. van: good cond. ;
new parking lights; Just passed D. C.
inspection. $295; no cash needed:
BUICK, goth and R. I. ave. ne.
IS i25 Is-ToN PICKUP with heat
ers and ladder racks. 1000 actual
miles each. A buy at $3.50 each
for quick sale. Call 10. 4-646S bet.
8 and 5. 3
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29
OFFICES 3 STUDIOS FOR RENT
(continued.)

PHYSICIAN Or DENTAL OFFICE
About l.s0o 50. #. on lss nooT front
sin ave. near Mass. ave, opposite
Cal Ma. s-e636. Mr.. MACK. Il
ALEXANDRIA Wash. blvd. and
Montg. ST. rs, $500 50. IT.
completely paneled: ,. sasDe ting az
7.740o. III. a-4375. Il
IDEAL LOCATION, business once;
doctor, dentist, beauty salon. Pa
MINI. ayes. s rooms, parking. JU.
B ilStfii OFFICE SPACE. about
conditioning furnished, and also par
titioned. Only S1.50 per 50. #. A
BARGAIN. Consult Mr.. Young.
SHANNON a. LUCHS CO., 724 4th
st. NV, Ma. S-2345. Il
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29
81 CHEVROLET

81 CHEVROLET
1-owner ""210' 4-dr.: equipped with
T: and h., seat covers. An excep-
tional value. Priced to sell risht
now. $685..
Kenyon-Peck Chevrolet
IA. 2-9oO9 Open Til gao Weekdays.
CHEVROLET 1851 convertible: radio,
heater and Powerglide, new top; ex-
| cellent condition: sos down. PENNY
M al956a 1920 R. l. ave. ne. ID Ia.
CHEVROLET '52 de luxe 4-dr.: fully
out. Special at $685.. MCNEIL. Pom
TAG; s332200 Wis. ave. Bethesda. Md
CHEVROLET 'bs "210' 4-dr.; Power.
glide. radio. Airfiow heater. custom
ST s'y 81 ,nd ilssh 10y 20 mlssSsj
after 6 pm. 80
CHEVROLET '62 panel; less than
10000. This was used for juvenile
| furniture. We are q discount house
and have no need for the truck
$500. BABY suPERMART. 2457-59
18th st. NV, HU. 3-S2S9. 81
CHEVROLET '53 Suburban earryall:
% SE5Fne oqf IS down s + nG
/ CHEVROLET TRIPLE GUARANTEE.
| Call AID. 2-S722, ask for Bill Serhus,
8 an; TIL 0 pm. sERV1CEMEN
CHEVROLET "a ls-ton pickup; re-
| movable custom cab over bed, used
| only as passenger car, perfect;
$1,l95. Ii. 4-4500 between s am.
and 9 pm. --3l
CHEVROLET '4e: metal van-typs
body; buy cheap. LII. l-94O0.
CHEVROLET 1854 "210" Cdr; green
fin: Wv. tires. equip; beaut.. l.
owner car; need to sell; 1925. DU.
7-2327. no R. !. ave. ne. 80
CHEW. 81 4-dr.; Powerglide. T. and h.
Top cond,; only S615 for quick sale.
Call MAJOR SWENsoN. 10. $4,000.
Ext. 40S1.
cHRYSLER '54-ROYAL DEAL
New Yorker de luxe 4-dr. sed.: r. and
h.. power steering. power brakes and
PowerFlite. Solar glass; s. ,495. Only
S495 down. ROYAL MOTORS. 400
Ga. ave. NV. Phone ia. $4,000. z
CHRYSLER SO New Yorker sedan; r.
and h.; toroue drive. power steering,
power brakes, Solex. glass. Wv.
tires: beautiful 2-tone blue and gray;
immaculate, low mi: one owner;
worthwhile guarantee; Sl.7S9.
WHEELER, INC.
cHRYsLER DEALER. $500 Wis. NV.
EN-. 3-410S, 9 It'll 9.
CHRYSLER 80 New Yorker de luxe
| 4-dr. r. and h., power steering.
| looks like new; 81 lbs. ROYAL
| MOTORS, INC. Is Kennedy st. NV.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29
WAREHOUSES FOR RENT

DOWNTOWN-Garage or warehouse
rear GA M st. NV: 1900 50. IT.
Immediately available. Inquire MRS
HEAD, Ii, 7-9400. or see your real
s. CAP. ST. AREA. 10000 50. IT. with
10000 SO. #. parking area adj
Avail. immed. Ii. 7-7400, JU. g.
ALEX. AREA, $4,000 50. IT. with H.
900 SO. it. adj. for parking area II
needed on No. hwy bet. b. C. and
Alex. Ii. 7-7400, JU. 9-4375.
WAREHOUSE TO LEAsE-Ten thou
sand square feet with floor level
loading to truck bays and rail cars.
Aforementioned private and general
offices. Perfect for manufacturing OF
distribution. Adjacent to Route ]
and interchange. Is minutes to
downtown. For inspection and in
formation. 3412 Lawrence ST.. Bls-
APPROX. $500 SO. FIT. of sround-
t1r. space. Mr.. 1st and NJ SITS. sc.
Very reas. rent. During bus. hrs,
Ma. S-S664: ewes, IA. 9-0959. >
2 BRICK BLDGS., each 10xlSa "a
II. alley: $3.50 each; So. on Ga.
and Allison. BOSS & PHELPS, INC.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29
ALEXANDRIA

On. No. l Highway-12,0 200 50. IT,.
5000 so. #. paved of street parking
office space, fluorescent lightins:
tailboard loading docks, clear span
suitable for motor freight lines
electronics. manufacturing, etc. Cal
ME. S-3091: ewes. ia. 9-6005. q
$4,000 SO. FT.-One FL
NEW BLDG. OPP. PENTAGoN. 20
CELL. HEIGHT. R. r. SIDING. TAI
GATE LOADING. PRIVATE PARK.
ING FOR 35 CARS. MINED. POSS
|CAFRITZ DI. 7-9O8C
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29
GARAGES

GARAGES FOR RENT. mr.. Union Sta
ton n.e.-Excel. for car or storage;
brk.. como. f.. cleo. JU. 9-SS42.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29
TRAILERS

ELCAR SUN COACH
Extralarge living room, shower and
toilet, gas cook stove. hot-water
heater. plenty of closet space,
screened-in porch. Delivered price,
Sl,S95: $500 down. balance like
AMERICAN TRAILER CO.. INC.
403O WISCONSIN AVE. NV.
WO. 6-3231
OPEN 9 A.M.-9 PM. EXCEPT SUN.
3
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29
AUTOMOBILE FOR SALE
CADHI.AHS

SIS, '53s. SIS. sis, '49s. '4ss, AIS.
The best selection Of cadillses 81 in
HOYLE MOTOR SALES
17I7 r. !. Ave. NE Do. 7-S300
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29

CADILLAC '52 convertible; r. and h.
dual range Hydra-Matic. electric eye
Wv, tires. a one-ln-a:niliion. PoI
BILL ROSS. 7400 Ga. ave. NV.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29

CHEVROLET 1855 Bel Air station
ea sdSp s sa.4s! Gee nn aaaF.nt tS'
Capitol Cadillac-OldS. Co.
1922 a2nd St. NV. ST. $4,000
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29
BUSINESS PROPERTY FOR SALE
BUSINESS PROPERTY FOR RENT

vIRGINIA-Used car lot with office.
fronting on Arl. blvd. and Leesburs
pike: choice location. Formerly OPP
Grated as used car lot. CULMORE
REALTY CO. JE. 1880. II
LOOKING FOR MORE SPACE in a
good business district? Entire build
ing, or smaller units, at 1873 Conn n.
m e5TS, W. s.' 5 nSna EVENINGS Evenings. '"'
100 SO. FIT. 928 9Th ST. NV. tcor.
9TH and K n.w.) Ind f., suitable
for ofiices, wholesaler, printer
union. insurance: freight elevator.
heat lights char service Sl Iis- r PEI
co GO. Az eth iO St. -n NV. Re. 7essa4.
UPPER NV. CORNER-Approx. 5000
50. TT; can be used as store or of.
fice, parking for approx. 8 cars
CULMoRE REALTY CO., JE. 4-665O
DOWNTOWN BLDG. with adjoining
indast G,t N. Me s-oo4l. '' VI go 90
1911 ath ST. N.w.--store and .nd-f
apt: good for anv bus with CT
without restaurant rvtures. NE
GARAGE AND GAS sTATIoN-suit.
also. a3aa BALTIC, blvd. College park
Md. WE 5-5Sae. WE. 5-o756 =
UPSHUR ST. NV.
BET. GA. AVE. g. 18th ST.
Formerly Hicks Chevrolet. Modern
building, second commercial, air
SsTehoass p Square sae ea ops5
space. Ample parking. NE. s-110
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29
AUTOS AND TRUCKS FOR HIRl
AUTOS AND TRUCKS WANTED

STAKE BODY TRUCK for hire by
| Job, contract or hour. JAMES H.
RICE. Ii. 6-S979. 31s
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29

"a station wagon: ST.
6S5, S16S down: r. and h, Power
glide. Wv. tires: perfect in every
way; for credit approval, call TU. .
1900. BILL ROSS. 7400 Ga. ave.
NV.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29

CHEVROLET so de luxe 2-dr: r. ard
h; Powerglide: orig. finish: like new;
driven only 10. 900 mi. an unusual
value for only S7S9.
WHEELER, INC.
cHRYSLER DEALER; 1890 Wis. NV.
en-. 3-410S. 8 till 9.
CHEVROLET 1854 cdr. sedan: radio
and heater; sos down. PENNY
MOTORS. 1920 R. I. ave. ne. La.
CHEVROLET "a "2lV. De luxe 4.
only $500 true miles. Has Il been Su1 4
second family car. WondeIful con-
real bargain. EN-. 2-6546.
CHEVROLET '63 4-door; T. and h.
t tSTn r, signals; o S;tOns blue; m9ssh
6at G.. ave.. sil. sps,. Nd. IT, !:
CHEVROLET '4e convertible; r. and
b.. new black top; AL mechanical
condition! $50 down on approved
S eTsdit IN SILVER X5J SPRING a MOTOR
sve.). siI.. sps.. Nd. ID. s-4565.
CHEVROLET so styleline de luxe
464-A. MONROE FoRD. SOLO Wis.
ave. NV. WO. $4,000. Open ewes.
It'll pm.
CHEVROLET "a station wagon; heat
er: low mileage; 2-tone green: like
a aeS ap EsoHISs; v Sls5So. Car No.
s wsia hTE Iii ~ pms sD it. G s4sso5 open
CHEVROLET 80 convert: 7. and h..
Powerglide, baby blue, dark blue top.
l92-xB. MONROE FORD. l337
East West hwy. Sill. Spg.. Nd. Open
evenings till 9. JU. 5-1S04.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29
WHEELER, INC.

CHEVROLET '53 station wagon: r
and h: all metal body: beautiful
2-tone finish: immaculate condition
throughout. worthwhile guarantee
S1,345.
WHEELER, INC.
CHRYSI Err DEALER. $500 Wis. NV.
EN-. 3-470S. 8 It'll 8.
81 Bel Air: 2-tone
black and cream. Powerglide. radio
and heater: low mileage; S995.
ARCADE PONTIAC co.
3460 14th NV. AID. 4-S500. Ext.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29
INDUSTRIAL PROP. WANTED

BUILDING AND YARD wanted 70
rent. suitable for junk shop, in D. c.
area. Box 2l0-X. Star. go
SPACE FOR LIGHT MANUFACTURE
ING. 12,0n0 to 10000 #. on l floor,
heat, toilet. Within 5 miles down.
town D. c. area. Annual rental I'm
der $4,000. MA. S-96S2, or write
Room 200, Victor Bldg.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29

CHEVROLET SO: ss95. s16s down;
2-tone blue: heater, etc. For credit
approval, call TU. 2-4200. BILL
ROSS, 7400 Ga. ave. NV.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29

IN every g sway way including double
power: S2,395:, financing arranged
for anyone with good credit. For
credit approval. call tn. 2-4200.
BILL ROSS. 7400 Ga. ave. NV.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29
INDUSTRIAL PROP. FOR RENT

1 TO 80 ACRES, off Shirley hwy.-1c
50. #. per year. All utilities or will
build XII. 9-7774. XII. S-S1S1.
MODERN FIRE RESISTING BLDG.
$500 SO. #. 900 # ONCE space,
in Hyattsville. blk. of Route I.
Interior loading dock and sara9e for
o trucks. Equipped with stock shelv-
ing If desired WA. 7-4243. between
$50 am. and 5 pm. %
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29

1-owner "2l0' 4-dr.: equipped with
r. and h., seat covers. An excep-
tional value. Priced to sell right
now, $685..
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29
AUTOMOBILES FOR SALE

CHEVROLET so de luxe cdr: r. ard
h; Powerglide: orig. finish: like new;
driven only 10000 mi, an unusual
I value for univ $50
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29

CHEVROLET 80 de luxe 4-dr.: fully
equipped, perfect condition through
out. Special at $685.. MCNEIL POM
TIAC, 1920 Wis. ave-. Bethesda. Nd.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29

'53 Suburban carryali:
original blue. Ready to 90 to
Work: S1.l45. SIS down. sToHLMAN
CHEVROLET TRIPLE GUARANTEE
Call AID. 2-S722, ask for Bill Serhus,
EJNANfEn
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-03-29

3140 Lee Hwy. Arlington. Va.
IA. 10000. Open Til 9:30 Weekdays.
CHEVROLET 1851 convertible: radio,
heater and Powerglide, new top; ex-
cellent condition: sos down. PENNY
MOTORS. 1920 r. /. ave. ne. LA.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-01-02

isfy customers" he added. This
viii not be the fault Of news
papers, magazines. radio and TV
stations or other media.
at will be the fault Of reason
ably competent advertisers. adj
vertising agencies and specialists
In other phases Of advertising.
Among the disappointed adj
vertisers viii be the businessman
who Is careful In other things
but win spend thousands Of doll
lars on homemade advertising.
Another win employ good adj
vertising talent. but then will
slash carefully written scripts or
scramble balanced layouts to sat
isfy his own vanity.
.sThen there will be those who
believe they can fool the public.
They will spend hours and doll
lars trying to circumvent the
clear and fair rules Of the Better
Business Bureau. For every guilt
BILE person taken in by their mis-
leading promises, dozens Of po-
tential customers win spot these
phonies and avoid doing business
with them"
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-01-02

postwar peak during 1851, 1852
and 1888. began leveling OF, In
1854. and We look for it to stabil-
lie in the year ahead. 2 he de-
clared.
Tourist business increased in
1854 and some credit should 60
to the family rate plan inaugu-
rated BY our member hotels.
Under this plan. children under
IA years Of age accompanied by
their parents could stay free in
rooms Of their parents he said.
Optimism OF washington
hotel executives for 1855 and the
years ahead Is manifest In the
hundreds Of thousands Of dollars
being spent for new or improved
facilities. Washington hotels In
general are In the best physical
condition In their history"
Says IT'S Up to Advertiser.
I'm dollars spent, 1856 should
be q record breaking year in adj
vertising In the Washington area,
declared Stuart Armstrong. pres
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-01-02

and should be as good or q little
better In 1885," added Mr.. Rich,
who is president Of B. Kicks Sons
Co.
employment is stable in the
District at this time. Merchan-
disc Of all types is in good sup-
ply and the viii to spend Is inn
proving. The public seems to
have confidence In stabilized
competitive prices.
"The downtown situation
seems to be looking up and there
Is more Of an effort being made
Ito bring people downtown and
to acquaint them with the larger
variety Of merchandise available
there" he said.
/ indications are pretty good
that there viii be q 5 to Z per
cent increase In the Government
wage scale and this. Of course,
win help retail business"
Prospects Look Good.
Philip M. Talbot, first vice
president and director Of the
NAM as well as second vice
president and director Of the
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-01-02
copo 7rode Leaders Optimistic but Cautious at Years Close

stronger demand than last year
and win continue In 4 strong
position because real estate
Yields are more attractive than
those IN the general investment
market. The brokers, problem
win be to secure good listings
rather than to find purchasers.
because this area Is wen sup
piled with rental units, . healthy
competitive situation exists b
all neighborhoods and not much
new apartment construction Il
expected IN 1856" he said.
urban renewal. including
slum clearance, neighb0rhood
conservation and public works,
was the most important 1854 de-
velopment in real estate he
said. This program win greatly
change values and uses OF exist
ing properties and offers q won
derful opportunity for investors
and brokers"
Food Sales Increase.
Food sales increased ia the
Washington Metropolitan Area
during 1854. but competition
also increased as the year pro-
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-01-02

I'm the first half Of 1854.
sales Of chain dralgstores de-
clined moderately. but this trend
was reversed and q moderate
increase appeared In the last
half. For the year as q whole
there was a small gain.
Merchandise was plentiful
and inventories continued to
rise due to new products. duplica-
ton Of existing items. the OPEN
ing of new stores and enlarge
ment Of existing units. Employ
ment was stabilized. but the
supply Of pharmacists remained
inadequate he continued.
"sales In 1855 are expected to
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-01-02

=
cOiiiiIis!ciai cOlstruclloh SLioulu
ar.o,,, ~. $500, ~, 49,
point dollar volume in I955
slould exceed that of the wear
iust past altholrh there il "a
clear indication a IL what r,ey
cent vill he dietrih,,teS l,etween
the downtown araa so-called
and the o1tlyine shonning dis
tricts
aManv ~ the nessimist;c asti.
mates which de develnneG wit,, FL ts,e
election ~ : Ren,,hiican adnoins
istraticr have d;se,,rsarsd. r.
Il I re . tl,st red,,ct;ons - va
erai ennlovnant nave rsoc,,e,,
t,e ana - ! cucIa ana tbat tbs
tntai na,v min, ,.ss,,,,s s. s IL ~, ~
rard cli,oh X addition tbeys
= evarv ind,cafior that ! nav
;,crsess - a,,c,,+ Z "a, 49,. cs,st hi, Mi
=. ,,ctad 80 rsd 4 - s,,, 800. ".
49, NJ $50 49,, ~. 4s sssS
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-01-02

4
War II auto traffic outstripped
highway construction, accident
frequency jumped and imitation
boosted repair bills. Jury awards
in accident suits also moved up-
ward. All this contributed to
adverse loss ratios. Losses in
many instances exceeded pre-
miurns earned" he declared.
THE higher risks often were
turned down.
This lack Of capacity Of the
insurance companies to absorb
the greatly increased volume Of
liability business was due largely
to the fact that rate changes
always lag at least two years
behind experience.
Beginning in 1854, however.
rates began to catch up with
experience. there was q leveling
of in the rate of increase of new
automobile business and the In
fiationary spiral reached its
peak.
Lower Rates Expected.
"The insurance agent there
fore is looking ahead to an eased
situation next year with regard
to the placement Of the moro
hazardous risks, which In turn.
should be reflected across the
board with regard to all types
Of risks. thus making for an
optimistic 1855 outlook he de-
clared.
Contributing further to the
hopeful spirit Is the expectancy
that liability rates will go down.
There have been some reduc-
lions already and more are an
ticipated. This will do much to
make the agents job simpler. (
"A crucial problem for the
District agent is the so-called
'sundowner., q person principally
engaged In another business who
sells insurance on the side. In
Virginia q person must show
that he Is engaged primarily in
selling insurance to become q
licensed agent. A change in the
District law viii be sought"
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-01-02

sales in the Nation was 6 per
cent above q year ago In 10
months this year. sales in the
District were up only 4 per cent.
.sThe smaller gain here was
due undoubtedly to uncertainties
Of an election year and the adj
vent Of Government group In
surance,a he declared.
IT think it only fair to point
out that the continued program
of playing Santa Claus to peo-
pie Of this country by the Federal
Government is having its effect
on life insurance sales,
The life insurance Industry
and its representatives should
endeavor to do a better mer-
clandising Job and do all In
their power to prevent further
expansion Of Government social
security and group insurance
benefits. They should do this
in the interest Of the 30 million
policyholders who are trying to
provide for their own and pay
taxes too"
1854 Pressure Eased.
]. Douglass Wallop, IT.. presi-
dent of the District Association
of Insurance Agents. said, "Ths
difficulty In placing the more
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-01-02

also Is 4 director Of the United
States Chamber Of Commerce
and IS chairman Of It's Domestic
Distribution Committee. He Is 3
vice president and q director Of
the National Retail Dry Goods
Association as wei.
Afraid Of Complacency.
.There have been. many OBJ
servations OF business trends and
some literally glow with opti-
mism. / share this optimism but
also feel that we must be cau-
tious that 1t does not make us
complacent.p he declared.
Sound merchandising, ade-
quate stocks and improved serv-
Ice will be just ais important, and
perhaps more so. In q period Of
improvement In the national
economy.
christmas business Of Wash
ington stores was exceptionally
good, exceeding in many cases
the all-time record years Of 1852
and 1858. It Is estimated this
improved trend win continue In
1855 and that sales win show an
increase Of 8 to 5 per cent
Auto Leader Enthusiastic.
sThe motor vehicle industry
recorded Q very successful year
In 1854, only slightly on from
the pace set In 1885," declared
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-01-02

Residential Appraisers. Trained
appraisers we're called In to rep
resent both the agencies and the
property owners. he pointed out.
Because OF changing values
and the growth Of the National
Capital, he declared. trained
appraisers have been much more
in demand with building and
loan associations, insurance
companies. banks. mortgage
banks and other institutions tn
|terested in property financing.
Mr.. Donofoe said there seems
10 be . scarcity Of these experts.
but that special courses 1t
American University and at
other universities across the
country have been designed to
relieve the shortage. The Az
course Is sponsored by the wash
ingt0n Real Estate Board.
MIR. Donohoe pointed 10
Georgetown and Capitol Hill
residential work as examples Of
what can be done BY reniodeiins
older properties. n
Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-01-02

additional terminal facilities for
motor vehicles.
IAN important development Is
the expanding activity aimed at
rehabilitatine many downtown
residential areas and the pro-
posed Southwest acknowledgement
offers high hope Of further rails
ing standards IN the central
area" he raid.
Tempers His Forecast.
Tempering an optimistic fore
cast for 1855. President Herbert
j. Rich Of the Merchants and
Manufacturers Association
= - -