Evening star., 1955-01-05
,TIoN OF ONE OF YOUR MOST IMPORTANT POSSESSIONS

companies offering insurance for the same pur-
pose and of the same type may not only have
different premiums for these policies, but offer
diferentbenefts and different rights and options.
This is because the many possible benefits
can be combined in a great variety OF pack
ages" Depending on your needs and on what
you want to pay, you can get the package OF
benefits which exactly suits your particular
requirements.
Another package, costing an identical
amount per year in premiums, could
contain benefits for which you may
never have need, or which could not
possibly be adapted to your future
needs. Such package, regardless of
cost, obviously is NOT suited to You.
s'How can determine, then, how much my
insurance should cost?''
Generally speaking, life insurance is like any
other commodity or service that you buy You
get about what you pay for. If you want house
on two acres in the country with five bedrooms
and four baths, you expect to pay more than
for three-bedroom two-bath house on half an
acre. Yet this does not mean that either of these
houses is not good buy. The question is simply
what you need.
Just as in houses, life insurance is produced
in many grades and types. If the one you choose
fits your needs, you have good buy. If it does
not fit, or, looking ahead, probably cannot be
made to fit, you have no bargain, no matter how
little you pay.
s'But when buy house, have some idea
of what house should cost. Isn't there any
average price, for insurance."
ry4iL- ..x,,. L.
notably among companies which insure similar
groups Of people. This is because the standards
Of companies for selecting their risks for select
ing their investments and for controlling their
expenses do not vary widely. But death bene-
fits are today only part OF a successful mans
insurance needs. Living" benefits have become
more and more important. They and other pol
icy rights and privileges affect the total cost.
They also make possible the continued useful
ness and fexibiity of your insurance plan over
the years.
ssDoes this mean that there are no hest buys
In insurance policies?"
No, IL does not. But it does mean that the
only bargain from your point of view is insurance
that fits your particular needs and requirements.
In considering these needs, remember that mod
ern lite insurance is not a "die-fO-win" propOSi-
tion-tie insurance industry now pays out more
in living" benefits to living people than it pays
out in death claims. Practically all insurance
policies now offer other benefits and other valua-
bic rights in addition to death benefits 1t is these
benefits you should study carefully because they
vary greatly.
'sWhat are the policy provisions that have
an effect ON cost and how important are
these provisions to me?'
One of the best features of modern life in
surance is this-yOH dOnt have to "die-t0-Win." /"
If for any reason you are not able to continue
paying your premiums, except for some term
insurance plans, every life insurance company
will give you the cash value of your policy-or
continue your protection with Paid-Up or Ex-
tended Insurance. But there's real difference
between the amounts provided by the policies Of
different companies. In the examples which fol-
low there is shown the difference between the
highest" and lowest of the benefits provided
by the IS largest United States life insurance
companies Company A" in each instance is
the company with the highest" and Company
B" has the lowest"
CASH VALUES
Cash Values are the so-called savings ele-
ment in life insurance-the amount you can take
in cash or the amount which determines how
much you can borrow against your policy. Two
policies may have the same name, require the
same number of premiums and pay the same
death benefit but have greatly different cash
values.