Evening star. [volume] (Washington, D.C.) 1854-1972, 1955-09-11
National Committees
Swing Into SO Stride

minute or half hour program.
The main stumbling block is
that the sale of five-minute
spots would mean tailoring
other programs to At around
them. G
Since the conventions will be
unusually late next year-Au-
gust Is in Chicago for the Dem
ocrats and August 20 in San
Francisco for the Republican,
both parties must write much
|of their campaign literature
before they select their presi-
dental and vice presidential
candidates. They are working
on advance campaign material
dealing mostly with the Eisen-
hover administrators accom-
|plishments or failures, depend
ing on the party. Mr.. Butler
says the Democrats will have
60 per cent of their campaign
literature ready by convention
time. Republican expectations
are about the same.
Women promise to be a big
ger force in the 1856 battle than
ever before, both in vote getting
and fund raising, and both
headquarters are setting up
regional conferences and other
affairs TO whip up interest among
the ladies. Republican women.
under Assistant National Chair
man Bertha Adkins, have a
project called "Polltakers of
America" which samples public
attitudes on National and in
ternational issues-and lays the
groundwork for vote soliciting
later on.
At Democratic headquarters,
the women are deep in pro-
motion Of Teas for TV." a fund
raising gimmick by which
Women's Division Director Katie
Louchheim hopes to bring in
thousands for 1856 television
costs. TEAS for TV" is o twist
on the old chain-letter. A Demo-
cratic worker invites ten of her
friends to tea. Each guest gives
81 to the party and pledges she
viii hold a similar tea. Guests
at the ten resulting teas also
contribute and pledge. And so
on.
What TV Time Costs
The spur for the project: A
reminder that 1t costs up to
$4,000 to put a candidate on a
nationwide network for a half
hour.
Miss Adkins is almost ready to
unveil a Embarrassing program
for G. o. p. women.
Publicity stats of both parties
are stepping up their output and
plan to expand. At Democratic
headquarters. the big emphasis
is on the Democratic Digest. :"
a monthly magazine which prop
agates the party's line with the
light touch. Despite its 100000
paid circulation, the Digest loses
money. But the Democrats feel
that it is well worth its cost as
q salesman, morale-builder and
publicity-getter.
The Republicans have no pub
LEGATION similar to the Digest.
Chairman Hall says he would
like to have one, but his lawyers
tell him that existing law forbids
the selling of literature by a
political committee. Oddly, he
says. the lawyers say that it is
the purchaser who commits the
illegal act. Mr.. Hall says he has
no quarrel with the Democrats,
who apparently got contrary ad-
vice, and that he hopes Con-
gress win soon clarity the law to
make 1t clear that such publica-
tons are permitted.
To make up for the lack of q
magazine. q. o. p. publicity peo-
pie issue a stream of fact sheets,
reprints Of favorable material
from the press, and the G. o. p.
give-away newspaper. Straight
From the Shoulder" which is
now thicker than ever.
Republicans are putting in a
good bit Of work on their con-
vention. which will be the first
for San Francisco. They are
enthusiastic about the Cow