davidaulloa/AmericanStories huggingface dataset:
Evening star., 1955-10-27

PONTIAC 80 Chleftain de luxe conF.;
has Olds "8s" engine. hydra, :
and h., Wv. tires. maroon with
new. bleek top IN extremely Eood
as low as IS down.
Frank Small, Jr., Inc.
1880 Good Hope I'd. Sc. LU, l-9947
P0NTIACs-,51 4-dr.; hydra. T. and
b.. ike new, $3.50: '59 ccnyertibie
e, hydra. Z. and b.. $500; .53
PA. ave. ne. ct 9Th. II. 6-6464
PONTIAC 80 de luxe 8 4-door. 7,
and h.; auto. trans. w..w. tires.
Best buy IN toEp q S495, low q
S4B down MCNEIL PONTIAC.
l32Q Wis. ave- OIL; 4.e0O0, In
PoNTiAc .ss g iase ) soay.: !: !: snd I..a
seas SeHRrL SoNf1s Sas lSg sS laa Mis. dSsn Sss..
pL. $4,000. In the Heart Of Pc
thenda rs
PONTIAC s54 starchief 8 convef-
tibfe; power equipped; alte radio
and heater; hydramatic drive; elec.
tric eye: tinted glass; wire wheel
covers otner extras. an tmmAcu-
late very Low niiieage; one-oWner;
worthwhile guarantee; only 81
WHEELER, INC.
HRYSLER-PLYMOUTH-IMPERIAI
LARGEST WASHINGTON DEALER
480D Wiec0nsin Ave. EN-. 2-l02(
PONTIAC s65, VS.. Chlettain. 4-door
Z. and b.. auto. trans, w..w. tires,
company ofiicial car. new car it'll
and guar, 5000 Oh for over allow.
enss 70 hslR On down psyment
oL- $4,000. In the Heart Of Pc.
Pontiac .s5. starchief eony,. :. snt
h., auto. trans. power brakes ant
steering: company oflclal car. new
car title and guar, $1,000 OF Of
over allowance 70 help on dowr
payment MCNEIL PONTIAC. 732f
Wis. ave, OIL. $4,000. I'm tbs
PONTIAC 'bs chieftain de luxe
sedan; gray; equipped; sseb. cce
Capitol Cadillac Olds.
122a s2nd et. N. w, ST. $4,000
Evening star., 1955-10-27
EORn 80


Customline VS. Tudor; radio, heat.
en- excellent finish and IN good
; condition: SHeb
PARKWAY-FORD
3a5I NJ st. NV. AD. 2-0is5
FORD 40 convertible: radio and
heater: owner: $3.50. Call OIL.
FoRD FoRDp0 fhunderbird I'd 1856; oris.
owner; 9 tops, straight shift. over.
srlSs Axe Eyss sFssn ss sh5G,1e @ sgl s.Ssss sSss5s
FORD 1881 eonyertibIe: custom
grille. custom paint. custom interior,
W.-w. tires. - b. This car immaeu-
late: must be seen to be appreei-
ated: SSS& CAPITAL CAR Dis
TRIBuTORS, eco Rhode Island
ave. ne, Ho. 2-4s60. volkswegon
FSoRD 1855 Country SQUIRE; Blue;
$500 miles: all accessories. white
sidewalks. cost So, 100. owner leav-
ing country, must sell, best uffef,
Gail Elk. 3-2s3l. 80
FORD 81 Victoria Custom "s''
hardtop coupe; 2-tone green nnish
with contrasting seat covers. r,
and h., turn signals, Wv. tires
etc: Q real sharp car, only 1915
IS low es s. down.
Frank Small, Jr., Inc.
5000 Pa. Ave. Sc. Lu. 2-gs2i
Evening star., 1955-10-27
4 AUToMoBiLEs FOR SALE

covers. Real ssrssin. % down
ROYAL MOTORS, INC.
cHRYsLER-FLYMouTH. IMPERIAL
400 Ga. Ave. NV TA. 0.2900
PONTIAC 1885 Star Chief Catalina;
., and b., Hydra -Matic, Wv. tires.
sCo sTicso snIs sodssy. i;aIS osIg ss4ss. oga S1ss
MOTOR SAILS. i7i7 r. !. ave
PONTIAC 1855 starehiet cataiina
power brakes. electric sSwindows;
iieW-car warranty: Sc. 400; imInnc-
uiate. FLOOD PONTIAC, 422i
Connecticnt, Wo. 0-e4O0.
Evening star., 1955-10-27
rOACTTN Pontiac

egBzsETf!sEl egzE fsslE 3 iRAhI iRsgIEs5S' saR005 q
Evening star., 1955-10-27

f0RD 1851 victoria: tan and hroNn;
overdflre. 2, and n. turn sies., Sc;
excel. eend,; orig. owner; Ssze,
FORD 80 s-cyiinder Tudor: beau
tiful Hawaiian bronze. r. and h..
seat covers, other accegsortess IN
extremely good eond. throuEhnnt:
special today. $4e5i as low as Ss
down.
Frank Small, Jr., Inc.
1873 Good Hope Rd. 81. Lu. l-9e47
FORD 'b6 Pairlane Rordor: all ex-
trns, 3 mos. old. 1000 miles. Best
offer accepted. 10. 2-e774. --2e
FORn 1854 customline e.eyi. Tudor
sedan. radio. heater, oyerdriye,
hrand-neW Wv. tires diplomat
leaving country. Call NO. I-lSoe.
from $3.50 am. 70 1880 pm. ~
FORD 'bS 6-eyi Fordor: beautiful
glacier blne finish. contrasting seat
covers, r. and b.. turn signals,
other accessories; one owner. low
mi; special today. $3.50: IS low
as SIS down.
Frank Small, Jr., Inc.
$500 Pa. ave. Sc. LU. 2-ss27
~--lJO
Evening star., 1955-10-27
FORD 'h3

EAnhW Jill
SO51 NJ ct. NV. AD. 2-0Iss
FORD 1856 Victuria; Fordpnnatic,
Z. and h., Thunderbird engine, 2
tone extras: $2.595. oV. 3-i6lb.
FORD '55 Thunderbifd; equip, red
with white oylon top. Wv tires
30 showroom condition: $685.
UNITED AUTO SALES. Chillum and
Rigs rds.. chillnfn. Nd, HA y
HENRY , 1859: Continental lit
I. and b.. y. 8. Master white-valls;
excel. eond. Call 20. 2-6136 eftei
8 pm. ---27
HENRY J 1851; has new custom
made seat covers: heater; low mile.
age: beautiful grey finish; ideal fol
second car. S195.
AnacoStia Motor Co.
17ns Good Hope Rd. Sc.
IN A.1933 ---27
Evening star., 1955-10-27
FORD ,51

FORD 81
Victoria (haydtopl radio, heater, 2
tone raven black anG sandstone
white linish: $606.
PARKWAY-FORD
3o5f M ST. NV. AD. 2-0ls6
FORD '66 Custom IS" Ranch wae-
on. 5000 MI: = and h.. power
steering. Wv. tires. tinted glass:
Fordomatic; S2.395. Oh. 2-oS4I.
FORD s55 VS. Fairiane sunliner
convertible; 2-tone black. and CO.
nary yellow finish, black top. r.
and b.. Fordomatic drive. Wv.
tires; power steering and brakes.
matching 2-tonf leather interior.
etc.. 5000 miles; real top down
1alue, So, ,296. MONTGOMERY
STUBBS, Lincoin-Mercury Dealer,
3715 Biadenshnrg rd.. AP.. 7-2a2a
FORD 153 Tudor; equipped; Szgg.
HoRNERS COR. Buick dealer. TIA.
ave. ne, at 9Th. II. 6-6464.
EoRD 81 de luxe club coupe: !,
and h.; dir. sig.. seat covers; Goo0
tires, b clean car; x496.
WHEELER, INC.
cHRYeLER-pLY1GoUTH-IAfPKRIAIl
1l326 Ga. ave. Wheaton, "a,
Evening star., 1955-10-27

sTUDEBAKTR 81 commander 4.
DR.. heater; dir. sign; seat covers
good tires; auto. trans. $b4b.
WHEEL Err INC.
Evening star., 1955-10-27

CHRYeLER-PLY -IAdPERIAL
1I325 Ga. Ave. wheaton. Nd.
THdNDERBiRD 1855: black. has
both summer and winter top: power
steering. power brakes, elec. win.
doWs and seat. Whtte-wall tires:
driven only . few thousand miles:
GRADY MOTORS CORP
1900 wis. Ave. NV. Oh. 1900
Evening star., 1955-10-27
Anacostia Motor Co.
l70s Good Hope Rd. BE.

PLYMOUTH 50 special de luxe &
finisS, seat covers: one owner, .
real BARGAIN. only S095. safety
tested for your protection: 30-day
written warranty.
Evening star., 1955-10-27
AuToMoRlLEs FOR SALE

PONTIAC 80 chleftain De luxe cons.;
new black top Il, extremely good
cond.. don't miss this for only $500
Evening star., 1955-10-27
(Ford)

TgTUDEBAKRR 1865: IKE rev. This
vel sauipped ssononisaii no I, caaSsEppion aSE
Evening star., 1955-10-27

PAUL BROS. (OldS)
WIS. AND EIErcoTT ST. NV.
IKE. 7-is0S 9-e Closed sunday:
Evening star., 1955-10-27
,51 OT,DSMOBIIE

Rocket 't9Se 4-doof; green finish:
OPEN DaiIY TO 10 PM.
Colonial OldSmObile Co.
Evening star., 1955-10-27

MERCURY 1851 club coupe; like
down: ae 'es5,tase' ss.peo snilss. sssa iR5 RopEs
18th and 3; I. ave. ne,
MERCURY 1858 convertible Monte
gey''; new condition: radio. heater,
Si-sSss tiISEg ISEgopfMRssEe fMsEeoTReiIsS Tee4Ss d5e!sUs; eU;
MERCURY ise ~ 4 5s Mon,srey: assi re-; eqaip.;
terrific buy only SSe6. UNITED
AUTO SALES, Chillum and Riggl
fd., Chtlium. Nd. HA. 2-37T7.
Evening star., 1955-10-27

MERCURY 80 custom cony.: 2.tont
turn sisnais. Wv. tires. special 70. To-
day only $3a5. as low. as s. down
Frank Small, Jr., Inc.
1900 Pa. Ave. s.E. LII. 2-gs27
Evening star., 1955-10-27

Frank Small, Jr., Inc.
1890 Good Hope Rd. Sc. LU. l-ge47
Evening star., 1955-10-27

Frank Small, Jr., Inc.
1888 Good Hope I'd. Sc Lu. l-ee47
Milford chronicle., 1955-09-30
I'm THE AIR FORCE"
By EIains Townsend Dlckerson


pillar. they snapped their photo
flash bulbs and it was as simple
and as relaxed as sou please.
looked like a manikin.
1t surelz is nice to hear that
Hayes 6ad is home again after
spendi1s two weeks in a Whining
tsa hospital. It's just awful being
so far from home when one Of our
family is not up to par Not really
a member Of my family. but I feel
like she is, is Eileen Wharton
Spence. I got letter from Eileen
Just yesterday and / know you'll be
sorry to learn she is ia a Dover
hospital BY the time you read this
she should be home at Cooper's
Corner in Dover. Eileen and Bill
have three adorable children and
know she's anxious to be with them
again.
Next month. in about two weeks,
Hayes is flying to Delawara to
have a visit with his parents. He
hasn't seen them since his TIDY
ia North Africa this summer and
is anxious for them to see his mo-
vies and slides Of the Arabs and
their market places in the Medina.
OF Gibraltar and of the base that
was home for the summer months.
Naturally, he'll fly home il the
skitef and naturally. I viii stay -
/ Topeka. Two boys from the 33Sth
j Squadron will be with him on the
flight and they viii be far more
pleasant as passengers than Hayes
/ three Dickerson girls. Dawn wea-
theirs such trip very well y9ince
she is intrigued with the radio
headset, b1ss Lynne has her head
buried in ice cream cups during
the whole 1000 miles and am
a nervous ft watching for oil leaks.
i oncoming aircraft, scanning the IN
struments for malfunctions and
heaven knows I wouldn't know pne
Fir I saw one. Yes, ole Hayes will
enjoy his two male companions
am sure. So you'll be seeing him
soon anyway.
4 I'll be writing to you instead
Always
Elaine Townsend Dickergon
editor Note The picture aboss
/. which Elaine writes had not arriv-
ed as we go to press.-Editor9
Milford chronicle., 1955-09-30


The following is a weekly round
up of livestock prices and mlscella-
neous commodities prevailing last
week. This report shows average
prices received by Delaware farm
grs for commodities that We're mar
keted throughout this week
VEAL CALVES
Choice: $25.00 to $3l0O, mostly
S28.00 per cWt.
Medium to Good $1,000 to S24.5O,
mostly S22.59 per cwt.
Rough and Common: $500 to
$500. mostly $500 per cwt.
Monkeys: $500 to $3.50, mostly
S13.50 per cwt.
LAMBS
Medium: $500 to S22.00, mostly
1880 per cwt.
Common: $1,000 to $1,000, mostly
s14.00 per cwt
SLAUGHTER COWS
Medium to Good: $1,000 to SlS.z5,
mostly $3.50 per cwt.
Common: $1,000 to $11.75, mostly
5000 per cwt.
Gamers and Cutters: $500 to
S9.75, mostly $3.50 per cwt.
STEERS
Good Light Steers: $1,000 to
S2100, mostly $500 per cwt.
FEEDER HEIFERS
Dairy Type: $500 to $12.50, most
" e11 90 DeF CWt.
Beef Type: S14.00 to $2LOO, most
/ ly $1,000 per cwt.
BULLS
over 1000 pounds
Medium to Good. $1,000 to $1,000
mostly $500 per cwt.
500 to 1000 pounds
Medium to Good: S10.50 to $14.00
mostly $3.50 per cwt.
STRAIGHT HOGS
(gOOd quality
12O, to 10 lbs: S16.75 to Slh5u
mostly S17.25 per cWt.
10 to 240 lbs: $3.50 to $l8.25
mostly $500 per cwt.
240 to $50 lbs: S15.75 to S17.25
mostly $500 per cwt.
SOWS
(gOOd quality
200 to 300 lbs: S10.25 to Sl4.2l
MOSTLY 1880 per cwt.
300 to 400 lbs. $1100 to s1S7i
mostly 1925 per cwt.
over 400 lbs: $1,000 to $1l.7'
mostly S11.00 per cwt.
Milford chronicle., 1955-09-30

the decrepit, the timid, the in
adequately trained until after
they've gotten into trouble. And If
you hurry these people up, it could
be worse. It will help a lot to be-
more fussy in granting licenses
and renewals. But us good drivers
will still have to exercise some
.self-controI- and courtesy.
ae@
POgram In Persa9
Freedom Of religion is eyerybodys
business. We soon find out that
anv attempt to suppress religion
is like a disease. It spreads and no
one is safe from its effects. One
Of the most serious epidem1cs OF
this sickness has showed up in
Iran with the persecution OF the
Baha'i faith.
Baha'i is a highly respected re-
ligion all over the world. In the
lU S. there are thousands OF be-
levers all across the country and
thu temple at its national head
quarters in Wilmette, Ill, is one
Of the most beautiful buildings IN
this country. Baha'i members are
among the most outstanding and
substantial members Of their COM
munities.
In Iran MOhammedan Mullahs
melted the mob to violence against
members Of the Bahai faith with
infiammatory speeches lover the
government-Owned radio station
As a result, the Baha'i temple in
Teheran was desecrated, its dome
destroyed, the home Of its prophel
looted. Atrocities were committed
against women and children. Homes
we're burned and crops leveled t
the ground.
The Baha'is made an appeal (
the United Nations at Geneva un
der the freedom of religion clause
of the UN Declaration Of Human
Rights. which Iran had signed.
This is only the first step how
ever. Baha'is in the homeland O.
their prophet are forbidden to as
ssemble for worship. Over 500 cen
ters have, in effect, been taken ovei
by the government of Iran.
Economic pressure has bee
placed or them. The government
seems to be taking steps to hav
I3aha'is dismissed from their job
if they will not renounce the BAHIA
faith. The government may nc
want them to get slaughtered b1
it doesn't seem to mind too niue
if there is gross discriminatio
against them.
{ The oddity of Trans refusal
recognize Baha'i as a religion
S the fact that they are recognize
f as an Independent faith in almos
1 every country. World opinion mus
f force the government Of Iran
Milford chronicle., 1955-09-30
DELAWARE FARM MARKET NEWS
sOkss News lnsermution Supplied BY The sure0U q o
ssa.s Beara Of AgrIsuluTs. Dover. DeIawao

BOARS
lgO0d quality
Under $50 lbs: $1,000 to $3.50
mostly $1150 per cwt.
over $50 lbs: $500 to 1915,
mostly $3.50 per cwt.
SHOATS
Medium to Good: S14.50, mostly
$3.50 per cwt.
FEEDER PIGS
Is to IL weeks Oid)
Choice: $500 to S1lO0, mostly
$1,000 per cwt.
Medium to Good: $500 to $500,
mostly $3.50 per ewt.
Comlaon. s3.e9 to $3.50, mostly
$4.00 per cwt
HORSES AND MULES
Work Type $4,000 TO $1,000,
mostly $4,000 per head.
Butcher Type: S14.00 70 SS5.OV,
mostly s25.0O per head.
LIVE POULTRY
Heavy Breeds
Fowl: S1.OO to S1.7O, mostly
cockerels: 60c to csc, mostly soc.
Roosters: soc to $1.25, mostly
Light Breeds
Cockerels: soc to Soc, mostly 4Oc.
Bantam Chickens: 30c to Soc,
mostly 4Oc.
DUCKS
Muscovy Ducks: 6Oc to s1.1O,
mostly $1.00.
RABBITS
Large Breeds: soc to slS5, most
small Breeds: soc to 75c, mestly
Young Rabbits: 8Oc to 45e, most
ly S5c. .
Ungraded, Mixed: 45c to 74c per
Pullet: 24c to 44c per dozen.
MISCELLANEOUS PRODUCE
Tomatoes: Csc to $L60 per p
bushel.
shell 80,
Peppers: 4Oc to Soc per % Du-
shel.
sweet Potatoes: s5e to 500 per
ss bushel.
Lard; $4.25 to $4.75 per 5O-io
can.
Milford chronicle., 1955-09-30
Washington Letter : By Robert Nelson TaYlor

pay more than lip service to the
principles of the UN declaration,
to grant the Baha'is their legal
freedom to worship in fact, as well
as in name and to end such prac-
tices as closing their places OF
worship and denying them their
jobs.
Too Good For Cows
For the first time since Columbus
discovered our half of the globe,
the attention of Western Hemi-
sphere cattle breeders is focused
on the Dominican Republic, wonder
nation Of the New World. Here, IN
Ciudad Truiillo, an International
Cattle Fair will be an important
feature of the International Fair
for Peace and Progress of the. Free
Nations in which Dominicans Will
also celebrate the accomplishments
of the Is year Era of Trujillo".
Not the least among the advances
in agriculture, industry science
and art that have brought this
lonce backward nation into the very
select group Of those that are
ldebt-free, have money in the bank
and a favorable trade balance, IS
its cattle industry that now sup
niles the domestic market and ex-
norts about four million pounds
OF beef a year. Generalissimo Ra-
lfael L. Trujillo, who led his coun-
try out of debt, confusion, and des-
pair, is himself one Of its largest
4 and most enthusiastic ranchers and
plans 10 exhibit his purebreds ~
competition with the breeders OF
five American countries.
Eighteen cattle associations, four
of them from the q. S., are already
entered in the Cattle Fair, where
beef and dairy cattle. horses, swine
goats and poultry will be exhibited
January 5th to 10th inclusive U. ;
contestants for the $157, ,000 in prizes
include. to date, the American
Brahman and American Charolais'
/. breeders associations Of Houston
Tex. the American Aberdeen-Angui
Breeders Association and the Eas
tern Brahman Association. Furthe
. entries WI be received until DC
/, tober 24.a. The judges will b
!; chosen from U. S. universities.
I Interested breeders are invites
+ to write the Commission erganiza
4 dora. Feria de Ia Paz Confrater
n nfdad del Mundo Libre, Ciudad Tru
lilo. We are further advised tina
q the registration fee of $500 pro
3 vides for hay and fodder, the ami
d mails will be housed in air eondl
+ toned stalls, and that exhibitor
T will have the opportunity Of sell
o ing their stock at auctions
Milford chronicle., 1955-09-30
No Immediate Danger


ON. economy, both business and
industry, has expended and we
have the fullest employment ever.
your cash income is probably also
the highest ever. While all this
is frue. it is not necessarily good IN
the long run if prices climb cor
respondingIy. OnlS Is short years
ago .your dollar bought you twice
as much as it does now. Remember
when YOU paid s800-s1,0O0 for q
new Ford car? One reason for TO-
dav's- conditions is that you nave
worked shorter hours and bor-
rowed more muney. I an not ad-
visiig against more iEstallment
purchases: but I do appeal to you
TO work harder and longer 70
Droduce enough to match your IN
creased borrowings.
The trouble is that too few peo-
ME really care wbat is happening
now. They say that future gener-
ations will have to liquidate our
nresant Government Debt. This is
true regardfpg the big Federal
Debt but it has nothing to do with
vour personal debts. You mass pas
these up yourself. Let US rsmemDc'
that with the material prosperity
which we snherit there goes q
responsibility 20 our children and
our community to leave our coun-
1 try financially strong for them
Let US be fair to those who vii
follow us. that they may enjoy ths
! standard Of living we now know
let US not fall short Of this oblL
CATION, but meet our borrowing
with with increased production g
as to hold up the purchasing powel
+ oF n4rr dollar.
Milford chronicle., 1955-09-30
WASHINGTON LETTER
NeM nefense ~

New Defense Areas
The recent furOre over lurid
magazine story on the Air Force
school for survival" at Stead Air
Force Base, near Reno, New, where
29, 900 combat airmen have thus
far undergone training against
sbrainwashing techniques, has
doubtless served a useful purpose.
After Co. Burton z. Mckenzie,
commanding officer of the base,
and Major John II. 0liphant, di-
rector Of training, had been called
on the carpet at the Pentagon, and
the story aired in the press, most
parents would agree, we think, with
1t. Gen. Emmett (ROsy) 0'Donnell
that these officers were running
a good school" And thoughtful
parents would want the protective
training for sons Of theirs who
might someday face enemy capture
Most Americans, we believe
would 20 farther than that. We can
see no good reason why the brain
washing school" idea should moi
be adopted by the Army as we'll
and Sue Navy too.
And we might even suggest thal
another course be added. It might
be called the Status Of Forces
Con--ep II would teach the mer
crirnina1 law the criminal lega
nrocednras Of every country il
wbicb thew might have to serve
wbara under the Status Of Forces
rrreatv thew would be tried in tn
local courts-rather than u. S
military courts-should they se
( into trouble locally.
Since the Constitution. Wnici
Milford chronicle., 1955-09-30
Same Old R0adblOek

IA calm and sOft-spoken Y. ,.
Secretary of State suEnmed up for
the UN General Assembly, in his
hest professional manner, the ten
sions presently bedeviling the world
in one area after another. He also
reviewed swiftly the blodohsed, the
subversion of free nations and the
contest between the free world and
the Communist world for domina-
ton in armed might that marked
the UN's first len years-and said
there are welcome signs
that the second decade may in fact
be more harmonious than was the
first"
Mr.. Dulles seemed to fell that
charter revision, as called for by
the founders after "a first decade OF
experience" might help in this dl-
rectiOn. He frowned on the abuse
Of veto power in blocking the ad-
mission of "eligible" nations, but
said that drastic charter revis1ons
were not necessarily required.
The Secretary urged German re-
unification and European security
agreement that would relieve the
nervous nations, Russia included,
Of fears Of German aggression.
Russia he said, should accept Presi-
dent Eisenhower's proposal for
swapping military blueprints" /" and
mutual aerial inspection. The Reds
should also turn loose their safe
Iites. He said the Red Chinese rec
ord "has been an evil one, that
we checked the Reds military as
sault O nnationalist islands, and
reminded his hearers that the y. >.
has a distinctive relationship to
these islands reinforced by q
mutual defense treaty with the Re
public Of China covering TaiWan
/ (Formosa) ind Penghu."
But his speech may be best re-
membered for the understatement
not of the UNs first decade, bui
Of the 8 years since the Bolshevlh
Revolution. Mr.. Dulles said: 1t Is
| indeed difficult to develop really
cordial relations between govern.
ments when one is seeking by sub
version to destroy the other"
$50
Don't Blow Your Top
Millions of motorists will agTe'
with the opinion aired at the an
nual meeting of the American Auto
mobile Association, that the slow
poke driver is more deadly thai
the speeder, and that there shoult
be anti-dawdling laws.
But, the problem is not tha
simple. We can't deny the high
ways to the man whose car ha
40 hp rather than upwards c
200. Nor are we legally equippe
+ to revoke the drivers licenses c
Milford chronicle., 1955-09-30
TODAY,s RETAIL PICTURE

AS anyone who reads the newspaper ads
knows, competition is intense among retail
ers these days. Even though consumption IS
at an all-time high, production has kept pace
with it and in some cases Out-run it. This
means that retailers must 90 to great lengths
to gain and hold customers.
In this battle for business, how are the
smaller retailers faring?
The Wall Street Journal recently devoted
a lengthy feature article to that, based on
surveys and interviews made In all parts OF
the country. The general findings were eX-
pressed in these words: Many small retail
ers say sales and profits are sagging in 1858
fierce competition. But others j. are more
than holding their own II. little merchants
are stocking better products, stepping up
services. AS price trimming squeezes profit
margins many are keeping closer watch on
COSTS" The newspaper cites number OF
typical and specific cases where aggressive
small merchants, with energy and ambition
and new ideas, have made big gains IN sales
and are looking at bright profit pictures.
What it all adds up to is that success IN
retailing-as in any other business must be
earned. 1t takes hard work It demands
competence and high degree of business
acunen. 1t requires understanding OF the
public taste and willingness to cater to that
taste Nor is this confined to the smaller
retailers In time the biggest retail business
in the country would fail if it didn't offer the
kind of seyvice and present the attractions
consumers want
G1xps4ience in good times and bad, II
peacerand war, has proven beyond argument
that there is plenty of room in this country
for all kinds of retailerS-the big ones anC
the little ones, the chains and the independ
ents. Each has certain advantages on its
side which, wisely used, enable it to succeed
The fact that retail competition is stiffel
than ever has not changed that fact.
1Sg0N&