Evening star., 1955-11-08
BY WILLIAM A. MILLEN

0uc W opCCldl puultCAtys bttS
National Capital attracted about
25o.000 additional visitors, in
cluding those attending eonven.
stions and tourists bent on
pleasure, this past summer
officials said today. They took
inventory Of the results Of the
campaign and were encouraged
by the showing.
The city had a total of about
Its million Summer visitors,
Executive Director Clarence A
Arata OF the Greater National
Capital Committee Of the Wash
ington Board OF Trade. said
today The summer visitors spent
about SIS million. he estimated
This was distributed in retail
stores. places Of amusement. for
transportation, in hotels and
other businesses.
This important aid to the
economic life Of the city was
achieved through the co-opera-
ton of many agencies, notably
the Washington Board of Trade
and the Washington Hotel Asso-
citation, Mr.. Arata pointed out.
Success was obtained even
though 1854 brought much
larger conventions, such as the
American Legion gathering, to
Washington.
Mr.. Arata estimated that each
year tourists and those attend
Ing conventions in Washington
spend around $3.50 million.
Hotels, sightseeing concerns,
air lines. railroads, bus COM
panies and travel agencies dis
tributed special literature. point
ing up Washington as q summer
tourist center. Throughout their
systems they accentuated this
publicity. Mr.. Arata said.
Chairman Granville Guide of
the Greater National Capital
Committee. Herbert Blunck.
manager of the Hotel Statler
here. and president Of the Wash
ington Hotel Association, and
Bourbon Dawes, its executive di-
rector, as well as Mr.. Arata. took
part in promoting the campaign.
As an added incentive, the %
cooperating hotels here worked
out a summer package plan,
with rate reductions, children
free in the same room, a family
plan idea. special weekend In
ducements, entertainment and
other features. Mr.. Arata said
the result was that nearly three
fourths Of the hotel rooms were
occupied during the summer.
despite the Capital Transit Co.
strike, extensive heat and a
pessimistic view during the early
part Of the year, when advanced
bookings looked bad.
Hilton Puts Earnings
at IS . Share
President Conrad N. Hilton Of
the Hilton Hotels Corp. today
estimated 1855 earnings would
approximate SIS a common share.
including profits Of 81 cents aI
share from the sale Of proper
ties. The company operates the
Etatler and Mayfiower Hotels
here.
Due to booming fan business.
he said, prior earning estimates
win be exceeded by year-end.
The high level Of business activ-
ity generally has stimulated
travel and luxilry-type expendi-
lures, Mr.. Hilton said.
Benefits flowing from the ac-
QUESTION of the Statler Hotel
properties October 27. 1854 have
been a vital factor. he said.
''Integration Of these hotels
into the Hilton group has been
progressing satisfactorily, with
consequent economies In opera
tion.' he said. Further savings
In operating expenses are IN
prospect for next year when the
integration program viii be com-
pleted." "
October. with gross sales ap-
proximating $19.5 million, was
the company's largest month.
Mr.. Hilton pointed out. This
contrasted with $l6.431 million
in January, the prior record
holder. and with $11,233,6l7 I'M
October. 1854.
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