The Tribune. [volume] (Roanoke, Va.) 1951-19??, 1955-01-29

sic value definitely fifty cents Because the
selling job hard and widely scattered sales forces
mad TO be Offered greater commission incentives that
generally approved for fund raising bodies This meant
That the of national advertisers could not be
secured In pubczng the coin 1t also meant that some
criticism was inevitable-yet the coin had to be sold.
29 report before the Banking and Currency
Committee made in 1947 by Mr.. Hull pointed out the
iact tna very few commemorative coin issues had been
success He stated that only per cent of the coins
were ordered from the minis per cent
OF those issued the organizations was even
ally returned to the minis to be melted down. The total
number of CarverWashingon issued from the minis
to the various banks throughout country amount to
3SOOOOO To date there has disposal of approx
matey 3,4OOOOO selling from 1Oc to S15O face val
ue The largest number sold over face the next
largest for SOC and the smallest number for
over face value.
Our experience with commemorative coin sales was
w uque DIS IS lhoicated by the facts expressed above
30 Negroes manifested very little interest In the
development OF service memorial which was DESIGNED
to perpetuate the ideals and teachings of Booker wash
ngton Organized and individuals purchased from
TWO TO three coins hundred Sold Ninety-seven
to 9S per cent of the half dollars purchased were by
white people Our experience indicates that the white
people were interested in seeing the ideals and
teachings of Booker T. Washington perpetuated than
Negroes.
81 Many individuals and organizations felt that
''e couid make success OF the sale of the cOmmemo
and snd dua
VINO attempted to promote the sale of these half dollars
eventually lost money and gave up the promotion as
most difficult program to pu. over
'H' wade presentations to Virginia Genera, As
"y ior snree years for the construction of an Indus.
tral Training School the birthplace If Roo, r.
Washington. u i'ooher l.
Because of the pressing need for a state main
,eo system OF industrial training for Negroes in the
virginia area Tor three the Memorial devoted time
ons ana nanpower to the drawing up of detailed plans
Of ,lo
me Memorial offered to donate the ground necessary
Tor TINS undertaking from its land in Franklin County,
Virginia. 0''
80. Maintained offices in Tuskegee, Ala Atlanta
Missouri. ~ ~
Because of the program of the Booker r Wash !
lngton Birthplace Memorial was nationwide the main
tenance OF offices at these key points was
Du, 81. Made southwide tours for three years with
The Burning Bush based on the philosophy Of Booker
4. washington as gesture of goodwill
The Burning Bush' decentralization f;1rd h.
Inc CaVacaoe OF America and based on Incidents from,
m W % booker L. Washington, used in varous
COMMUNITIES 10 arouse interest in the Memorials move
et 10 reach the public in an interesting wav and il
ington. = wash
3D. secured the cooperation of the Pittsburgh Con-
@ iof period OF six months in effort to interes.
IN assisting with the development of the Booker
l. washington Birthplace Memorial through coin much
ases. This paper carried by-Iine SLOGAN. "R,,v
TWO very few half dollars ordered as results of
this campaign. ' Vi
DO Spent more than $4,000 in paid advertise
ments In Negro received less than e. ooo
purchase of coins by Negroes N0 -
Inc response to this series of ADVERTISING in tho
Negro press another indication of the ac of ;t
est evidenced by the Negro public
80 Entire nation has been made conscious If tho
o'rtnpace OF Booker 7. Washington, who wa. a great
american who gave his life in unselfish service IN hi;
fellowmen. e " ms
Inc saying that "a prophet is not without honor
save IN ms own country does apply to the birth
place OF Booker T. Washington nearly as much as # did
before the organization of the Booker T. Washington
iehpiace memorial Through thousands of dollars ofj
paid advertisement through millions of ,ines noo III
goodwill advertisement from the platforms of thousands
Oh SCHOOLS and churches throughout the nation from be
rostruns OF hundreds of organizations through million
VI pieces OF printed terature through song and story
radin farm 1871. -. .o ".