Montgomery County sentinel. [volume] (Rockville, Md.) 1855-1974, 1955-01-20
What the "All America" Award
ReallJ Means to Rockville

Red1 McdllS CO Rockville
AS the SENTINEL it, there are two ways OF looking
at the All America award that has bestowed upon Rock
vile today by the National Municipal League and LOOK
magazine.
One is the Sophisticated" way lot of wseacres will
be telling about this and they'll be animated by be-
lifting and Safeguarding motives Some folks always
just must be smarter than anybody else 81 knew it all the
time and it's just eyewash." We all know them.
These people will start out by saying that it's all pub
cy on the part of LOOK and the League They'll point
that Americans are addicted to publicity tricks and that not
day goes by but that young lady named Miss Ma
hona Tangerine to promote the sale of tangerines.
WE'LL let's meet these Smart" people on their own
grounds. The National Municipal League has no Stock
doesn't sell thing for the dollar They highly respect
able of people who aren't trying to sell anything for
monetary profit. They experts in how to city
budget without sknnng the taxpayer They to feel
that there should be little deaism in government and that
the term need not should not be of reproach
have idea that the League stands only for honest local
government but truly efficient local administration An
awfuy lot of best people belong to the League support
it, and don't make cent out of it.
No. all that the League be of by the cynical
is that it is trying to dramaze virtue for the benefit of the
average taxpayer And that of course, terrible thing
isn't it?
LOOK like the SENTINEL is business 1t may be
bit bigger than But don't think that LOOK will
be able to pay the salary of than additional office
boy from the will get from all the copies of
its Feb issue with Rockvies story that will sell here
And we'd hate to be that office boy when LOOKS circulation
drops thousands it fails to carry Rockville
yarn.
We suspect that LOOK is not adverse to letting people
know that it stands for something praiseworthy
honesty and efficiency in Government and we for one
glad to know it. It's just possible that of pictures
about young lady with four legs of Monroe proportions
might bring LOOK readers than sobersde story
civic virtue We hope not but we're afraid might be true
So let's give LOOK hand wiseguy for mixing public service
with business at the expense of and more business
What does that leave with the sophisticated side
of the matter? WE'LL let's be "sophisticated and see
In the jargOn of the publicity world, Rockville is
getting something worth lot of money for nothing
national publicity good place in which to live and
bring up family We don't think that half of California
will in next Monday clamoring buy old houses
at three times their 1910 value and Offering to buy
of that farmland that County neighbOrs are itch
ing to sell for subdivisions.
But DO think that lot of folks in Washington who
will be househunting in the County this spring may tuck
Rockville" away with plus tag after it.
We DO think that progressive new business will note
the fact that the City is progressive and that's the only
kind of new business want.
We DO think that the Board of Trade and the develop
the real estate have half the energy they think
they have they will legmatey exploit this sales argument
to the ht in their behalf and in behalf of the Community
We DO think that lot of people who live in Rockville
but take casually will be just bit prouder to belong to
community that has nice things said about it, and DO
think these people will become active citizens
To the ardheaded cite these facts dollars-and-
cents arguments behalf of at least mild cheer for the
award.
To the softheads who don't have to have price tag
virtue and who aren't afraid say there is little need
to say except CONGRATULATIONS The award is for YOU
For you you cared enough about dececy and honesty
to work for register for it, vote for it, They say virtue
its own reward And that's good enough for and for you
too But today somebody gave you national pat the
back for virtue
Go ahead Mr. and Mrs Rockvlle Throw that chest
out Hold that head hight Run the coors to the masthead
ROCKVILLE, MARYLAND, US.A. IS AN ALL-AMERICA
CITY, Keep on hitting the line and theren be line
at all!
Just for Fun Let's