davidaulloa/AmericanStories huggingface dataset:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-08-08
Little Old New York
NEW YORK


They first lived In the attic
Of a boarding house at la
w. Fifty-seventh street. The
family did not have, much
money. But money was
not important to the head
of the family. always let UNI
swerving integrity be your
guide" he told his sons.
It is one of the stories about
Bernard Baruch and his fa-
ther that Bella Kornitzer tells
in american Fathers and
Sons" q Hermitage House
book.
AS the distinguished Hun
garian author was leaving
Baruch's study, the elder
statesman indicated a photo
graph autographed warmly to
him by Cardinal Spellman and
said: Things like this. you
see-this autograph from a
celebrated Catholic leader
could happen only in America.
I was a poor Jewish boy, the
SON of q penniless Jewish inn
migrant"
Or. Simon Baruch, the fa-
Their, became one Of the top
surgeons Of the Confederate
Army because Of the kindness
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-08-08

8 inches and has the eye
popping bra-waist-hip meas
urements Of 37-23-36. The face
that Is launching all those
ships and whipping the
Greeks and Trojans into q
frenzy and Warmers into q
multimillion-d dollar production
is on the pixie. passionate
side.
what about American
men?" I asked.
Il like them because they are
so nice and clean and have
such good teeth. Girls are sup
posed to be fascinated with
men who are subtle, but the.
European conception Of sub
tlety is to sneak up on q girl.
kiss both hands and nnurmur
about a moonlight ride to the
nearest old ruin. ! admire the
straightforward approach of
the American man. OF course.
I don't want to be tackled like
q football. but I like the frank
look in q mans eyes.
do you know" Rossana
confided, European men are
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-08-08
Little Old New York
Past Sheds Its Light on Headline Names
Boruch, BorkIey, Trumon, Among Others, Owe Fother
Debt for Their Virtues, Kornitz Book Points Out

the astonishment Of every
one who knew my father, he
was late by an hour at the field
of honor-an unforgivable Of
tense.
1T was then explained to Col.
Blair that the reason for IA
theirs hardness was that he had
been summoned to help deliver
the baby of Col. Blair's daugh-
ter. At this. fathers antagonist
approached him with OUT
stretched arms. Under no cir
cumstances would I duel with
you,' he said. as they shook
hands. They were cronies ever
afterward."
In preparing his material on
former Vice President Barley
and his father, Kornitzer in
(See SULLIVAN, Page ED
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-08-08
BY Jay cormody

of Equity direction failed to
teach him is what to do about
rising theater costs. He re-
members when 1t was possible
to produce for SOS, 900 the play
that now costs i've times that
much.
BY way of indicating how
business genius is not the kind
that fiourishes in the drama.
Mr.. Lytell recalls an incident
of a few years ago.
I'VE are doing Lambs Gam
boil (the actors big show for
actors) and we prevailed upon
Bobby Clark to do his barber
shop skit. This involved NOV
ing his barber chair from the
theater where he was playing
down to the club. It cost us
$750-but. of course, we got
Bobby for nothing. What to
do about things like that, I
don't know. And obviously,
none Of the other geniuses
around the Lambs knew either"
Until somebody does know,
If ever, he hasn't the slightest
idea how theater prices are
going to reverse the upward
trend.
Mr.. Lytell's immediate job
is making a five-week tour
of the larger cities in behalf
of Goth Century-Fox's forth
coming production, THE
Egyptian" Does that seem an
odd thing for a former star
of equally big movies to be
doing?
Well, not to the man
doing it.
1t Means Employment
These big production prof.
ects. in the theater. television.
or Aims" he says, represent
huge investments and the
daring that investments always
mean. If they do not sell. it
threatens a lot Of actor en-
ployment. Actors are obligated
to do everything they can to
help promote the. things that
mean employment. They must
believe in the thing they are
doing, of course, which is easy
in the case of The Egyptian"
He has not always so be-
lieved.
There was q time. he recalls,
when ] was the raisin King
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-08-08
On the Air

The legacy left us by the
late George Washington Hill
has been q burden at times,
but we may get some relief
some day. Some one, at any
rate, has come up with the
earth-shaking report that all
television and radio CONNER
cials do not result in at least
some gain for the advertiser.
Almost any belabored tele-
viewer could have passed this
advice along, but it wouldn't
have carried any weight.
Nothing so prosaic as good
sense counts for much around
the advertising agencies along
New York's Madison avenue.
There 1t has to be done with
technical terms. graphs and
surveys.
It is a recent survey ~ the
Schwerin Research Co4p.
which introduces evidence that
Mr.. Hill could have been
wrong after all.
He didn't invent the COM
mercial. That seems to have
been done by a Long Island
real estate firm. Two weeks
after New York's WEAF went
on the air on August Is, 1922,
the real estate men came
around with an offer of 500
for the privilege of making a
10-minute talk on the air.
Others Followed =
This was the first hint that
q broadcasting station could
have revenue of its own, with
out depending on subsidies of
set manufacturers. The 10
minute talk was al immediate
success, too, resulting in the
quick sale Of q couple Of apart
ments. Others saw the light
and by March, 1928. WEAF
had as sponsors.
It might be noted that the
then Secretary Of Commerce,
q man Of vision named Her
bert Hoover, viewed this trend
with alarm. In fact, some OF
the set manufacturers-Gen-
eral Electric, Philco. RCA,
Stromberg- Carlson. Westing-
house, Zenith and others
raised . protest at this debase-
ment of their unsullied radio
medium.
With the possible exception
Of Zenith, they have long since
stopped singing that tune.
Most Of them have joined the
debasers and now use tele-
vision to sell television sets
to people who own television
sets. Zenith, with It's Phone
vision and other fee-TV sys-
TENS, makes q fine case for
non-debased, commercial-free
television.
Mr.. Hill himself, while 1t
was surely unintentional. was
an ally Of the fee-TV forces,
though he probably never
heard Of 1t. What he gave US
was q fiendish refinement Of
the broadcast commercial. He
introduced the Irritation fac
tor" q sort Of wedding Of the
commercial and the ancient
Chinese water torture.
The Theory Worked
It doesn't matter how odious
the commercial is, went his
thesis, or how many listeners
it infuriates. The idea is to
get the brand name known. so
pelt the customers over the
head with 1t until they're so
irritated they'll never forget 1t.
Since Mr.. Hill sold Q lot Of
cigarettes with this theory,
there were few who rose up to
challenge his wisdom. Those
who joined the irritation
school. however. were not 30
few. We all have paid dearly
for Mr.. Hills success as an ad-
vertising wizard. Because 90
many learned the lesson he
A.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-08-08
By sheiIoh Grohom

sometimes moody and given
to pouts2" Well fawncy that.
Rossana currently has a
terrific crush on American
cowboys. She is convinced
that they all look like Gary
Cooper. who happens to be
her favorite actor. and that
they are all shy and gallant
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-08-08
On the Air
Those ~ Boomeronqs
Research Finds Thut Some Commercials
unsell Product Instead of Selling 1t
BY Harry Macarthur


taught, television without com.
mercials does have an attrac-
tive sound.
A natural sequel to the Hill
thesis was the tenet that all
commercials do some good.
that an advertiser can rate
them as very effective. fairly
effective and only a little bit
effective. Not so, say the
Schwerin people. They have
discovered that some CONNER
Gals "leave people less favor
ably disposed toward the pro-
duct than they were before
hand"
This is a revolutionary
thought. It maybe is even an
unthinkable thought. Schwerin
Research. however, produces
case histories.
The first has to do with one
Of the situation comedies about
married life, described as
typical in mood and plot.
The husband is a laundering
type who turns out to be
wrong about everything. So
some of the commercials en-
ployed as a gambit the notion
that the head of the family"
was, an authority who rec
commended the product. Since
the head of this family was
proved wrong weekly, "belief
for a basic claim about the
brand dropped SO per cent
below established levels"
The second case concerns q
sales message for an appli-
ance. This one devoted little
attention to the products
merits and a great deal Of
attention to the disadvant-
tages Of the old-fashioned way
Of doing things before the APP
pliance was available. After
seeing this commercial, 40
per cent less viewers chose the
make in preference to its
rivals"
There Are Cures
The third case is that Of q
service enterprise. It's COM
mercials treated members Of
the public so irnpersonally in
!. terms Of they that three
times as many negative as
positive impressions were
left"
Television commercials
boomerang more often than
is suspected. Schwerin Re-
search reports. but there is a
sure cure available. It 10
Schwerin-type research.
Another sure cure would be
the application Of q little
common sense. This alone
would make a sponsor hesitate
before having his product
recommended by a man who
has just spent Is minutes
establishing himself as q
laundering fool who is never
right.
It is good to know, though.
that the distasteful business
Of having the star make the
sales pitch can boomerang.
Maybe II 1t boomerangs often
enough well get some relief
from 1t.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-08-08
Why Not Arizona?
It's Quiet and Dry

HOLLYWOOD.

HOLLYWOOD.
Why was Oklahoma! filmed
In Arizona?
Producer Arthur Hornblow
explains: J
Availability Of the home base
in Hollywood: ideal climate
with little If any prospect Of
rainfall for the six weeks on
location shooting; q spot where
little outside noise. such as air.
planes. could interrupt shoot
ing.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-08-08

and Every much with the sex
appeal"
"In Italy," she said, "our
cowboys ride noisy motor
bikes In the city and donkeys
in the country. They are not
like cowboys at all. They
whistle for their horses and
only smile at the girls" Sure.
The. young star spent her
Continued on Page E-2, Col. T.,
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03

gang parents
grew to ncghbohood
Juggling like Useless
SO he o
Interestingly influence
young given
he's playing ball one them reading the classics The other
shooting pool
OIL BIN Rights enroll Miami University
the hod carrying class Of his hard working father.
1919 he left University Miami and turned
baseball
there little chance that his will
to n bricks valuable lifting throwing
basebaIls
pro Reading League
u rcucfer
rel Lawrence demanded Farrell held him off The
Reading peddled
conclusion of became Cincinnati
Tulsa the Meanwhile the Cardinals
grabbed him the Atlanta and
him Columbus Of the American Association.
During the winter this he played Puerto hco
living yet stay
Pops Ohio Mickey showed
him how slider snker pitch lie effective
that the Cardinals brought him
National the
suffered while neld
Groundcr
Manager stanky he Rig suppose
one OF performances
Of
Chicago pitched innings
hold u lead for the st Louis
cEys outfit playing the
renee" only mnung at the hands OF the Milwaukee club The
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03
Brooks Lawrence, Cardinals
Pitcher Is Making Good

beginning appeared that such Ne
gro Reuben
goodly Of attention by virtue OF their
mediocre their
work OF toong the batterS
performances :..Dm meant the dif
Dodgers The
Dodg huer expected make Manager AstonS first try the
hung hopes Championship However
possibly
third Milwaukee Braves threaten
he un slipping
From Race standpoint In Negro Brooks Lawrence Cardinal
kept with Negro other positions such
outncdsrs Willie Larry Dolby Smith Bin
Mnnao. nneidcs Henry Thompson junior Gillian
jackie Robinson
"A ycarod rghthandcr
his initial appearance the Cardinals
unfortunate Pittsburgh
down tho haplcss ancytes with brilliant OIL
bright spot pathe
caly weak Cardinal starr.
And passing noting Manager stany
Covcd but his pitchers tho Cardinals
might be pcrchcd clear the
stanyE mttcrs have the bali
Schocndest Jabons all ball
only find scoring games
hard put remember when tho Cardinal
few well pitched games.
In his first month
to win while dropping but three In ~ appearance
doghouac Cardinals practically dropping
the
Busch would be selling than
In Iawcncoa starting roles he finished c
yielding ~ hita walked
out ~ and complied a III average
Where has this Of
hc was born in Springfield Ohio tho husky
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03
ANN GREGORY OUT
WITH INJURED ANKLE
As UCA TOURNEY OpENS

Dallas. Tex. - CAMP 49, The
2sth Annual United Golf associa-
ton tournament opened last week
without one OF its leading princi-
pals.
Mrs. Ann Gregory. Gary. Ind.
housewife and defending women's
champion. was unable to compete
in last weeks opening event due
to an ankle injury. She was TO
compete against field Of con-
tenders led by Mrs. Theresa How
ell. Detroit. from whom she wrest-
ed the title last year She had
previously lost the title TO Mrs.
Alyce Stewart, also Detroit. in
1852.
Vying for honors in the mems
pro division were Charles Sifford.
Philadelphia, defending champion;
Bob Horton, Chicago: George
Gentry and Lee J. Smith, Kansas
City and Harry Dixon. Dallas. Sif-
ford Horton and Ted Rhodes, st.
Louis, competed In the recent All
American tourney in Chicago
Also taking part in the UGA
battle was Joe Louis. former world
heavyweight champion, recently
named to the newly created box
ing Hall OF Fame
Other title defenders include Joe
Roach. Kansas City, mems anna
teur chompion; Rafe Bott, Wash
ington. boys titlist; and Goldie
Alexander, Chicago, girls titlist.
Tee-off last Tuesday was pre-
ceeded by all day practice sessions
Monday and a banquet on Tuesday
night.
Finals in all divisions were set
for Saturday,
Winner OF the pro Division was
to receive $500 OF the $1,000 prize
money and two trophies,
Sifford won the pro title last
August at Kansas City, Mo, when
he shot a 3O2 on the courtyard
Swope Park course. He replaced
Ted Rhodes, defending champion
who did not compete.
Mrs Gregory won back her
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03

ster claims that she was married
TO John A. Royster. new known as
Daddy Grace in 1928. Bishop
Grace is said to have left her in
1928, but failed to provide for her
support. The elderly complainant
saws she is now i'll and unable to
support herself.
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03
WOMAN WANTS DADDY"
GRACE TO SUPPORT HER

Washington - amp - A
maintenance suit was filed in the
U. S. District court for the Dis
trict Of Columbia last week a
gainst Bishop Charles w. Daddy
Grace, a nationally known evan
gelist.
The suit was filed in behalf Of
Mrs. Louvenia A. Register, former
wife Of Daddy Grace. Mrs. Roy
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03

several Negro ball players
during which the
standards
century recall when editor the
Virginia State Yellow Jacket used 10 write editorials IN.
color bar baseball school
baseball champion the the
other to bring the Negro
into baseball
George Toledo baSeman Stl leads In" American
Association RIBS lis the homerIn derby
trppors,
Golfers magazine article Mr. In
football Inside Joe Perry leading
ground gamer and Mr. Outside
MCElhemmy. a Compton Jr College
College football but he certainly
proved the grid that he strictly big league by his the
pro ranks
Look for To be Big
this
Lorenzo Carter @ plans
program boys beginning the midgots
VIII their football tcam'
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03
REAL EsIATI ToR sAIG
JOHNSON a PERDUE
60. 1895

BEAUTIFUL 3 bedroom stuccO
fun basement, gas heat, 10000
81 $50 down.
4 BEDROOM HOME, newly dec.
GRATED. Low down payment.
TWO LOVELY 3 bedroom homes
gas heat, very low down pay
ment
Call PL. 1883 - Ask for BEN
SIS
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03

July dubbed inning
try
Manager stanky paid very comp
good explained the Brat but
The Big Bull big lift. starting and then
volunteering the bull the day when you're
shorthanded You learn he is absolutely fearless"
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03

combination In ths majors Baker and Banks have
another asset they both hit long ball which IN un-
usual for keystone combinations
also had the pleasure Of talking To an old
school friend, Wendell Smith. sports writer on the
Chicago Herald American. Wendell In the only Ne
gro To hold such position with daily Newspaper.
Smith contributed rnmsaSurably to getting Negro
ball players opportunity 10 play big league ball
He helped sell Branch Hickey on the idea and traV-
sIed with Robinson around the circuit during
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03

FURNACE AND BOILER clean
ing, repairing. Furnace resetung &.
Reasonable. CIR. 90l1. So
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03

championship by defeating Mrs.
Howell five and four last year.
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03
ZIG loaon Ave. No.

StucCo. , bedroom home. Large
living room with fireplace. Hard
wood floors throughout. Full base
ment. Gas heat. Garage Small
down payment,
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03
e:'''=1: ports
ny yIAGAGY 0RUyuN

Saturday August watched the Cubs beat hs Phles
62 both played night ball
develop into the
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03

pATRoNIzB ADVERTISERS
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03

SUBSCRIBE Now 49,
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03
HobuFt 7. Mitchell q Son
36l2 Elliot Ave. So.
co. $3.50
lao NJ. Seventh 81.
3o2A SneIIino Ax. s,

Z rooms with bath. fun basement
new gas furnace. $3.50 down.
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03
3S2A Portland Az. s.

Stucco Duplex. 5 rooms. Heated
sun parlor. Bath on each floor
Immaculate inside and out. Full
basement. gas heat units Double
garage. Terms.
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03

? Bedroom stuCco bungalow fIl
basement. gas heat Large yard
double garage 81 500 down
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1954-09-03
HOME WITH INCOME

81. 900 DIN. Newly dec. 2 b. r.,
Kit, Din. RIM, Liv. RIM. Wire
place and bath DIN. Apt, upstairs,
Gas ut dbl gar. il27 Hiawatha.
RO. 9-5573 Ii. 1897. Agt.
Kodiak mirror., 1954-04-03
c FER TIFIC A T E

an1 correct roll of the delinquent axe that the date when said taxes become penalty and interest separately stated and the of the whole thereof:
 uE
Kodiak mirror., 1954-04-03
CfII0F KODAK DELINQUENT TAX ROLL

Thedelin9aeut tax roll of real pro2 srty f1- soea f, inspection at tae of of the City CerT aslra
 rle said dsl!n4 lsnttax roll will be pra3ea., in the T4.rit,y of Alasta forjugn,at aal ocIero sl the the fo:e1ool, ar tleceafte tle mute
 rlatraet on said roll tn anplntof uaolit 5,z pet the nan of the person persons or rn or follows:
Kodiak mirror., 1954-04-03
Jake Foley

Aleurian Homes, Inc. Aleutian Homes, Inc. Aleltian Homes, Inc. Richard Juelson Richard >Juelson Aleutian Homes, Inc. Aleutian Homes, Inc. Mitchell R. Baldwin Unknown
 Aleutian Homes, Inc. Aleutian Homes, Inc. w. L. and Irene Phillips w. l.. and Irbne Phillips William Andrews William Andrews William Andrews
Madison County Democrat. (London, Ohio) 19??-1958, 1954-06-22
Ohio Home Demo
Council In Annual
Meet At OSU

The Ohio Home Demonstration
Council held its Annual Meeting
on the Campus of Ohio State Uni
versity June IS and 16. Attending
the conference from Madison
County were Mrs. Floyd Butts,
Mrs. Lowell Snyder and Mrs.
Robert Halterman.
A feature on the Tuesday after
noon program was talk by Mrs.
c. c. Shivley, of the League of
Women Voters. Mrs. Shivleys talk
T h G Homemaker, Community
Keeper" challenged the home
makers to their responsibilities in
community activities. -
Wednesdays session was high.
Madison County Democrat. (London, Ohio) 19??-1958, 1954-06-22
Training Day For
Area WSCS Women

Officers of the London Woman'S
Society of Christian Service, and
similar Societies in surrounding
communities, are invited to the an
nual Officers Training day on Fri
day, June 25, at 100 p. m. in the
Ashville Methodist Church.
Mrs. Dwight King of Mt. Sterl-
ing will preside, as this meeting is
for Circleville Group, a subdivis-
ion of Chillicothe District. Mrs.
King is Group Leader.
The purpose of the meeting is
for district officers to present in
formation learned in conference Of
ficerS' training clinics and to an
swer questions arising in local
Societies. That is accomplished by
separating those assembled into
small, informal groups according
to their offices.
Anyone is welcome. and officers
who cannot attend should send an
alternate.
District officers residing in
Circleville Group are the TreaSur-
er. Mrs. John Dick of New Hol-
land; the Secretary of Youth
Work, Mrs. Rolliff Wolford of
Circleville; and the Circle Chair
man, Mrs. Boyd Stout, also of
Circleville.
Madison County Democrat. (London, Ohio) 19??-1958, 1954-06-22

Greer North Main the
daughter Sally Eleanor Ensign Robert Monroe
Heydon NJ of Mr. and Mrs Linus Heydon of Battle Creek
Michigan
daughter Captain
L. S. N.
Miss Greer senior Miami
member of Sigma Delta P and Les Polques
Ecoa Americana do Rio de Janero Brazil
various schools the United States and the Hawaiian
graduation January she plans to the
u S. N. R.
Ensign Heydon graduated this month from Miami University
received his the u Navy that
shortly for flight training at Pensacola, Florida
the last Tuesday night at din
Coover Memorial Club House, London.
table with It's appointments PINK
Outlining each layer were
carnations for the ladies and OF
either the floral
dainty cards that bore the inscription sally
Compleneng the center motif either
silver candlesc with tall pink apers At
roSebud the fna note
the pink and white color scheme.
Place cards with pink bore the of these
sister Miss
Mr. Ieydon of Battle Creek Mrs Ogan K
Stroupe Mrs r. H Robson Mr. and Mrs William Robson Mr..
Mrs John W. Stroupe Mr. Mrs Lewis and
Mrs NJ Richmond Mrs Harvey Edwards Mrs M Morrisey
Miss Linda Lewis Miss Margaret A. Converse E. Robson Paul
M Yauger all of London and Mr. Mrs Charles Bger of Middle
town. S28 S. .f# #Es-#@tF n ~ UmHMNN
Madison County Democrat. (London, Ohio) 19??-1958, 1954-06-22
Mrs. M. c. Dickerson
Attends Management
School At Ohio State

Mrs: Maynard c. Dickerson OF
Hackers Hardware, London, re-
turned Friday from Columbus
where she attended the Fifth An
nIal Hardware Management
School at Ohio State University,
June 1918. The school was held
under the sponsorship of the ONO
Hardware Association in cooper
alton with Ohio State University.
Mrs. Dickerson received spec
ialized instruction in all phases OF
retail hardware field by highly
trained educators from the Univer-
sity and business field. This prog
ressive course will give Mrs.
Dickerson the latest and best met
hods on how better to serve Co.'S
toners.
~ ~
Mrs. Joe M. Morrisey, North
Main Street, left Saturday for a
visit with relatives in Burgetts-
town, Pa.
Mr., and Mrs. Dale Vance of Co
lumbus, were guests of the Bruce
Emerys, Lotspiech Avenue, Mon
day evening.