davidaulloa/AmericanStories huggingface dataset:
Evening star., 1954-04-04

ADV. PUBLIC REL. and /or sales pro-
motion: part time; top refs; $IO0
monthly in adv. EN-. 2-09S4.
ARCHITECT, craftsman, resid. exper.
er. as craftsman, estimator, legman
ARCHITECT. registered. retired from
with architect as asst. Capable de-
%: SPEAK FrencS-Ens.n, Ssn !Re' sBo aE. aSe
BOOKKEEPER. typist. age %; good
record: high school Grad: honest.
pnnHxEpbsE hsrd T9rssr; Ii ,ts t4-e5lI: $50 wk.
old. Employed with contractor. Eve.
stud. accountancy. Box 437-D. Star.
CARPENTER. painter. exper., own
own tools and trans; gen. repairs,
CfRgdlPEs dsfFfi PTEIC y1TE WA
Over ten years of diversified public
and private accounting experience,
desires part time assignments. Box
cHXGFFsiT5R. CoLoRED. experienced.
tuil or part time. HO. 10000.
man. aooe:d sae.pisne.S fssF sGeF
CoNSTRUCTION MAN. AZ. finishing
nights Tor engineers degree, wants
work part part or full time. ia. 2-2200,
CONsTRUCTION ENGNEER-Can
figure and. run the work. Good gen.
eral experience. VA FHA. Gov. and
remodelins; phone. co. 5-1619.
CONSTRUCTION sUPT, reliable 1s
yrs; exper. Available now. WA: z
DRIVER JOB wanted. good refer
epce. Call Ho. 2-293S after pm.
ENGINEER for 12 yrs. in motor and
trucking trade requires position. Call
ENG. license d. C High and low
pressure steam. Experienced in lge.
apt maintenance as well as dry
cleaning and laundry plant. EN-
3-l912 until 5 p.m.. or EN-. 2-792O
FIREMAN, colored. High and low
pressure experience. DE. 1910.
GARDENER. Experienced; one or
more days work a week. Telephone
HOTEL nT; s-oIoqi or REST. STEWARD. exper. :.
day. night: sober. dependable: seeks
perm. place. Box 446-D, Star.
yANITOR or mailman: elevator op-
orator. OF work of any kind by
,s colSTsd sosNsaEnNcI msn L. ,'EGhlsS,c 7aal2S
W MAlN1ENANCE MEOnANlC. expert"
enced in all bldg. repairs: sober:
conscientious worker. LU. 4-244S. 4"
OFFICE MANAGER, experienced in
administration, customer relations,
correspondence. accounting. personal
contact Notwithstanding. credit and
Responsible. Steady. College degree.
ST. 3-g096 or Box 399-D. Star. Z"
PAINTER-Inside and outside paint
ing: reas. prices; free estimates;
work guar. WADE. EX. 3.a633. g.
class work: contract or hourly.
BALDWIN. no. 2-9467.
PAINTING, exterior and interior
work. BY the day or week. Ii.
4-S311. -
MAN with paralysis In right arm de-
sires work as cashier, watchman,
elevator op., MESSENGER, timekeepeT
or news concession. ME- e-0100.
Evening star., 1954-04-04
INSTRUCTION COURSES

ENGLISH LESSONS in writing and
conversation. Speech and PERSONAL
tty Editorial assistance. Call DU.
THE NATIONAL ACAD EMY OF
BROADCASTING starts new term
April 5. Prepare for radio and TV
Jobs in announcing. writinH and
production. DE. 2-65S0. 18th and
NE%T ESnE0e PRoFEssIoNAL broadcast
class April 5. Enroll now. Job as
announcer guaranteed. CAN PATH.
FINDER, Me. S-b255. -
CONTINUED on Next Page.l
Evening star., 1954-04-04
PART-TIME EVENINGS

This is not canvassing, but pleasant
work for local branch of ma
earnings with advancement oppor-
tunitieS. This will not interfere
with your household duties NJ
present employment. For interyiew
call MR.. GELLMAN at Granite
4-461S Monday only between /
pm. and pm.
Evening star., 1954-04-04
HELP-WoMEN tcens., ,
BAKER

Colored or white. with exper. In res
taurant baking. Able to furnish
Ho REsftAuhRxNT. SD 17th St.
BAKERY SALEsLADY experienced,
fRHs fql sins SAERRRY ARRF Il bfcaTfgssEN %SE2irg En-
5000 Sargent rd.. chillum. Nd. -
BEAUTICIAN, experienced; highest
salary and commission. WYMAHJ
BEAUTY SALON. 60OS Conn. ave-.
BEAUTICIAN, al around. salary
open. SHIRLEY BEAUTY SALON.
sEHTriEiANs lay EysA &; NV. w. Experienced hair
modern salon: Wisconsin and
ply in person. GABRIEL. 1019
sEaTF1ciSN. GGnPi Sys 1iIi fuli or part time. good
opportunity. ia. 7-26Os or H. s.
BExUTICIAN, shampoo and manicur-
ing asst. to hair stylist. 6-day week.
Es EssatSn S D.1snD .6 Day sSS Psg ES Esif
sTYLIsT. .723 11th st NV.
BEAUTICIAN, man or woman. Busy
than ever before. BARRETT PARK
ER, S406 Ga. ave, 8. g. Nd: -6
cellent opportunity; guaranteed sal
ary; hours 8 to 6. EN-. .2-1171.-5
BEAUTICIAN--All around. for sub.
shopping center: near T. 9. Country
BEAUTICIAN-For busy shop; tor
salary and commission; LILLIAN
CRAMER. 1115 18th st. NV. -6
BEAUTICIAN, all round operator,
with or without following; top sal
ary and commission; also manicur-
fef eHN aR~ Nj RAN t.
ter; tervieW SPN Ho. @ a-sos4. Sa; Shop ics Closed M
nv pE: S-2S56. wv
BEAUTICIAN. man or woman. all
AROUND. for our Clarendon fve.I
shampoo and manicurist girl wanted
for our Conn. ave. salon. 5-day
week. Top salary and commission.
eEAITETcI1iIN21 eEEMAIFTE 1iIN21 Conn; ro,,nE ave onsr.to-
full or part time. Apply in person.
S34 Upshur st. NV. -5
BEAUT1ClAN-Exper operator.
iuIl or part time. Good 09do salary. plus
BEAUTICIAN, 5-day VIZ. Top salary
SHEPHERD Park sEAUTY SALON,
BEAUTICIAN-2 exper.: also exper.
Apply t in ss person AM HNir2's 'idzS1!ri BEAUTY
BEAUTICIAN MANICURIST for
Georgetown salon; must be thor
oughly experienced. ROSE RAYNOR
BEAUTY SALON, DU. 1851. a
round and one shampoo girl and
manicurist. HUNTING TOWERS
BEAUTY SALON. Alex, Va. XII.
SOLO; ewes. and Sum. XII. S-623O.
eEAUTY OPERATOR-Also manicur-
iSt. for exclusive NV. hotel apart
ment bldg; air-conditioned salon;
closed on Monday; salary. optional.
Call EN-. 2-3S71. Sundays EN-.
sEATTY oPERATOR-All around;
must be good and steady; very good
salary and commission; steady Job.
JILL BEAUTY SHOP. 1926 Conn.
eEAUTY" OPERATOR, experienced;
full or part time; hours, $50 to 8.
.:EISNER's, ST: $4,000. %
8EAUTY OPERATOR, part time,
FRENCH BEAUTY SHOP. 1891 14th
st: NV. AID. 4-9674. . ,
BEAUTY OPERATOR - All around
operator, experienced only. Call
BERNARpS, 1925 Ga. ave. NV.
RA 2-02k2
Evening star., 1954-04-04
AGENTS

A. DRESS SHOP in your home. No
Investment. Good commission. Write
MODERN MANNER. 26O AN 5th
ave-. New York.
Evening star., 1954-04-04
hELP--WoMEN

CASHIER-CIGAR CLERKS for col,
1ege drugstore. local refs. req
oUIGLEY's, 21st and q NV. -
CIGAR CLERK for downtown drug
store. must be experienced; day hrs
Apply WHALEN DRUG. 1401 II st
NV. RE. 7-792S. -
CLERK with some knowledge Of typ
ing; 6-day wk. Permanent position
to right party. Apply in person.
CATALANO CO.. 5711 Lee hwy,
Arl.. Va. 4
CLERK-White, experienced: marker
and inspector for dry cleaning plant
day call TIE. 6-0426, weekdays
Evening star., 1954-04-04
HELPWoAAEN'
IMMEDTATR OPP0RTuNITy

IMMEDIATE OPPORTUNITY fol
bookkeeping machine operators. Tx
perienced only need apply. Starting
salary commemorate with exper.
fence and ability. 5-day week with
maximum employe dement's available
TIoNAL BANK. 1887 Conn. ave. n ".
AMAZING EXTRA MONEY plan give.
you up to $500 per wk. No canvass.
ing. investment or experience neceS.
saIy; Can CLARK,s. IA. 6-907t
today or EN-. 2-7207 Monday for
free details.
WANTED--Refined white lady, in
home for aged people. non-smoken
day duty. Must be active, cheerful
and kind and have references. Live
IN or out. Excellent salary. Boz
AREA SUPERVISOR - Established
cosmetic firm needs two mature,
high-type career women over 80 To
assist present manager handle ex-
panding sales program. Excellent
Write business and personnel back
ground. Box 282-H. Star.
MAKE EXTRA MONEY introducinl
worlds cutest children's dresses. Biz
selection adorable styles; low prices
complete display free; rush name
HARTFORD, Dept. L-542. Cincinnati
25, Ohio.
INCREASE INCOME, show friends
lovely handkerchiefs: easy sales, re-
peats; experience unnecessary; lib
eral percentage; no risk offer; ex-
elusive opportunity. SCHMID CO.
Dept. 21. Kingston. N. Y.
LOOKING FOR PART TINE WORK?
AVON PRODUCTS offers excel. oppor
to earn good income: give service m
regular customers. RE. 7-8101. II
ALEXANDRIA
REAL ESTATE SALESWOMAN
Excellent opportunity for qualified
person. Call j. c. CHATEL. DE.
2-1137. q
Evening star., 1954-04-04

TYPIST with experience in manu-
script typing wanted for ELECTRO
TYPING of extensive MANU-
SCRIPT. Give phone number. Box
459-D. Star.
TYPIST-CLERK
Young girl for permanent position in
good English and spelling essential.
but no heavy experience required;
previous dictaphone work helpful;
interesting, varied type work; 5-day
week and opportunity for advance
ment. Phone HO. 2-6800 for ap-
pointment. --6
WAITRESS. experienced, white; full
time. BETHESDA INN. 1926 Wis.
ave. OIL. 4-3980 or OIL. 4-9S92.
WAITRESS. white, over 81, expert
enced. CAPT. GUYS MITE CLUB,
1919 New York ave. NV, ST. B.
94S7. a
MATTRESSES, day and night shift;
excellent opportunities. Apply 2003
Eve cf n VI
Evening star., 1954-04-04

SALESPERSON, young. to sell small
appliances. Experience preferred.
High school education. Salary and
commission offer good income.
Pleasant working conditions. Apply
Monday afternoon only to Mr..
Dworkin. SUN RADIO. 11th and Z
stS. NV.
wife Al cook,
housekeeper; husband. driver. house
and yard man: for lovely country
home near Washington. Private
apt with Tv in home. Couple with
car preferable. Must have good
rsferences; Can Sat. and SUM-.
RETIRED CPLE. or widow fwhiteJ to
manage small apt.-rm. house; light
duties In exch. for apt. Ia. 9-9590.
WHITE COUPLE for part-time work.
small apt. bldg. Mt. Pleasant area.
Nice liv. rm.. bedrm., kit, bath.
bsmt. apt. avail. Reas. rent, salary
for services. Box 18Th, Star.
EXTRA CASH-6ell Americas finest
greeting card assortment. Also. sta
tionery, napkins and novelties; sam
piles on approval. Write, phone or
visit. MASTERCRAFT. SOL 10th
Dt. NV. DL 10000.
Evening star., 1954-04-04

ASSEMBLY - Experi-
enced only; must be able to solder.
Call AP. 1856.
FIELD MGR. or supervisor in d. C.
or Md. for 66-year-old company.
Full or part time. HA.t 2-S462.
GIRL. experienced. white.
living in Falls Church area; no
ewes: and Sun. RUST MANOR
PHARMACY, JE. 2-l111. "A
FOUNTAIN HELP. Young girl with
experience; white only: good pay;
B or 9 day wk.; located in Arling-
ton blk. from courthouse, 2200
Wilson blvd. Call MR.. PAUL, ia.
S-1135. a
GENERAL OFFICE WORK. white. over
1S years of age: 5z days week.
KRESGE'S 5 AND 10. 9TH and E NV.
-6
HOSTESS, part-time. for large Prot
estant church. One qualified to plan
and arrange for dinners and other
social functions. Box 251-H. Star.
MATTRESSES. cashiers:
short training course no cost; no
experience required; no age limit.
New class begins April 5. 10 am.
to z pm. REGISTER now. WASH
1NGTON RESTAURANT ASSN,
ZUO3 Eye st. NV. %
Evening star., 1954-04-04
SlTUATloNS-MEN

ACCOUNTANT OFFICE MANAGER
PURCHASING AGENT. Desires DO.
sition, Of trust and responsibility
Broad (Big ~ automotive expert.
ence, also electronic manufacturing
A. RUSSELL MILLER. IA. 9-275l.
ACCOUNTANT, office manager. exper-
fenced. desires permanent connec-
AGSoUNAT;AS;CSYl.s t5ea, a; ;CSlsl; az with sxc.,,.r,
BACKGROUND of public accounting,
internal auditing and systems work
desires part-time work performing
accounting services for small busi-
ness, or full-time internal audit
position with large organization.
Box 415-D. Star. 6S
Evening star., 1954-04-04
WAITRESS

WAITRESS
Exper.. good sal. and tips, apply in
person between ALL p.m., NAPOL-
EONS RESTAURANT, 2649 Conn.
ave. D
X-RAY TECHNICIAN - Radiologist's
ONCE: Silver Spring. JU. 9-9255.
x-RAY TECHNICIAN, radiologist Of
fice. Must type. ST. 3-265S after
GIRL. 25 to 35 yrs., in real estate
typist and take shorthand. One
who will take interest in the work
and wants permanent position; 5a-
day week. See Miss Milstead. MAR
SHALL j. WAPLE CO., 1924 14th
st. NV. AID. 4-2005. ---5
LADY with ability to train for man
agement position. Over II. white;
ref. req; car neces. WESTMORE-
LAND STERLING. UN. 4-7097. %
LADY, colored. settled. to take care
Of invalid lady, will give room and
bears; m; smell s,; salary :d Ho Qr2 S1167l 6Gllst,
and can work part time. write Box
9l2, Alex. Va. %
WOMAN, with selling experience. and
capable of managing furniture show
room. Apply in person, Tues. April
g after 10 am. d. c. FURNITURE
ASSOCIATES. 701 Lamont st. NV.
WOMAN. white. with child of 8 or 4
or lady. to care for Ayr. r.-old girl and
OIL. 2-859S. "A
WOMEN-Learn new trade; good pay
while learning. MICHAEL ROBERTS
STUDIO 9lS F st. NV RE. 7-2713
Evening star., 1954-04-04
HeLp--WoAEN
DIETICIAN

EXPERIENCED. MUST BE
CAPABLE OF TAKIN q
COMPLETE CHARGE OF
CAFE T e RIA. GOOD
SALARY. COMPANY BENE-
FITS. STATE EXPERIENCE
AND OTHER QUALIFICA-
TIONs. APPLY BOX 378-H
STAR.
/.
Evening star., 1954-04-04
CLERKS

CLERKS
White. for counter work In cleaning
plant; good salary and hours. SAM
TARY CLEANERS, 1920 14th st. NV.
CLERKS
White. for counter work In Silver
Spring cleaning plant; good salary
and hours. SANITARY CLEANERS,
$50 Ellsworth dr.. JU. 8-2220.
CLERK
In credit office of fine
ladies speciality store.
Must be rapid typist and
good at figures. Some
bookkeeping experience
preferred. Store bene-
fits, excellent oppor-
tunity, permanent posi-
ton. Apply to Mr.. Aiken.
L. FRANK co.
1900 F st. NV.
Evening star., 1954-04-04

SUPERVISOR. Addressograph-G -Graph.
otype dept. Must be thoroughly fa-
miliar with machine operations. ex-
perience and ability to supervise
dept. with approx 20 employees.
Write giving qualifications and res
sWn@cI7eH Tms; BSx .A 2S4-H, Star, sTr,r,p A, A
6andxritins and be able TO-. work work
SATURDAYS, Sundays and holidays
or 8 days wk. Apply in person
only bet. 10 am. and pm. Rm
412. 1925 G st. NV. -
TECHNIClAN, medical, for lab. ply
sician's ONCE; exper. essential; perm
position; top salary. good hours;
Also exper. medical secy. Box 2OS:-H
TELEPHONE SOLICITORS-Wom
to make phone calls from home for
appointments for our sales force.
Apply letter. State definite time
available for calls, also experience
II any. p. o. Box 1888, D. C. a
TYPiST. willing to learn general Of
permanent position with local office
nationally known machinery manu-
facturer. two-girl office, 5-day week,
dignified working conditions in
downtown air conditioned n "
building. Phone District 7-6694 be-
tween. 10 and 4. Position available
TYPfsT.. sxper.. take dictation on new
I AfIneton Ss e calf PqsH Mr. ao RossEs s'slGn sanl
day; Pm to 8 pm. ia. 2-3421
TYIfST. 'ccurate dependable; some
filing; permanent, go hrs. week;
$3.50 Avail. April Is. Box 4O7-H.
Evening star., 1954-04-04
MACHINE OPERATORS
FOR LOCAL
rNTroTTcTpTAr nT AAYvr

Experience not necessary, but de-
sirable. We will train you.
Excellent working conditions, gener-
Gus benefits, sick and disqualification
coverage, paid holidays, vacations,
life insurance.
Opportunities for increased earnings,
merit basis. 40-hour work week.
Write stating marital status. age.
education. experience. references
and addresses. phone number and
home address. Box 153-H. Star.
Evening star., 1954-04-04

RESIDENT MANAGER
Exper. and capable person for lin
ited-duty position in Count air
cond. self-service elev. apt. bldg. on
Capitol sp Hin; Attrac' Spp0r; ioT t,Se Sc
very large efici apt, utils and
nominal salary. Janitor Is only
other ennloye necessary. Write, CIV
ing details, to
JESS FISHER MANAGEMENT CO.
1920 K st. NV.
Evening star., 1954-04-04
DRY CLEANING
UTILITY

We have a permanent position avail
helpful. Vacation with pay, free in.
surance and other employe benefits
Apply ELITE LAUNDRY. 2119 14ti
Evening star., 1954-04-04
REPRESENTATIVE
m AIATYNNAT Add0OT ATTNN

REPRESENTATIVES,
FOR NATIONAL ASSOCIATION
Management or sales experience
Permanent. Exclusive territory. An
endeavor of prestige and good earn
ings: $4,000 to $4,000 per year
If Won qualify. Must have car and
willing to do some travelling. To
arrange interview send resume to
NATIONAL SAFE DRIVERS ASSO-
CITATION 1701 10th st. NV" Wash
ington q, D. C.
Evening star., 1954-04-04

DOCTOR'S ASSISTANT. Part time
Thursday. Friday, Saturday. ExpeI
or training desirable. Reply Bo
33O-H Star. -
Evening star., 1954-04-04
STENOGRAPHER-TYPIS
NE. SEC

NE. SEC.
Desire qualified person for perm.
position with wholesale distributor,
21-35. Excel. opportunity for right
party. 5-day wk. Call MR.. NEW
HARD. LA. $4,000. for appoint
ment, -H
Evening star., 1954-04-04
NURSE, REGISTERED

Preference given to those with public
health experience; 5-day wk.: sal
ary dependent upon qualifications.
Write ALEXANDRIA HEALTH
Evening star., 1954-04-04

ALENANDRIA
REAL ESTATE SALESWOMAN
Excellent opportunity for qualified
person. Call j. c. CHATEL. DE.
2-1137. q
Evening star., 1954-04-04

Colored OF white. with exper. In res
taurant baking. Able to furnish
references: good salary. TALLY
HO RESTAURANT. S12 18th st.
Evening star., 1954-04-04
HELP DoMEsTlc

COOK and houseman chauffeur or
couple, both mature, neat. reliable.
table; exper., best local refs. req,
2 adults, live In pref. DE. 2-234 o.
Evening star., 1954-04-04
315 18th STREET NV.
COUNTERWOMAN

White. to take charge branch dry
cleaning store. one with experience
preferred; good salary and pleasant
WORKING conditions. Apply MRS
DEE, 720 18th st. NV, after II am
Evening star., 1954-04-04

girl Friday, for grow
ing engineering and contracting
firm located in air-cond. bldg. in
Silver Spring; 5-day wk. Salary to
start. $65; under 35 yrs; knowledge
OF bookkeeptng helpful. Write Box
Kodiak mirror., 1954-02-06
Technjcolor MovIv Sun. A nd Mon.

Donald O'Cunnor and Debbie Reynolds are the stars of T Love Melvin" Techni- color musical, which will be shown Sunday and Monday at the 9rpheum.
 Reunited for the first time since their joint success in Singh in the Rain" O Conner and Miss; Reynolds now appear in the song dance d-laughfilled story of a moviestruck girl who crashes the gates to Hollywood fame after her photographer boy friend gets her picture on the cover of a national magazine.
 Tuesday and Wednesday the title of the picture is The Sayage". Showing Thursday fofs one day only is "The Four Poster" with Rex Harrison and Lili Palmer.
 Fridays screen treat will be the spicy Models Inc. 1" Road House.. a reissue will be Saturdays contribution. It ..stars Ida Lupino. Cornel Wilde, Celeste Holm and :Richard Widmark.
Kodiak mirror., 1954-02-06

MT. and Mrs. clifford G. Fay have purchased a part ot lot 1 block 8 of the Leite ad dition from MT. and Mrs. FL bert c Black, and a warranty deed for the transfer has been recorded.
Evening star., 1954-04-21

television show recently is an
atomic advertising bomb"
Think of it" he said. Three
quarters of q million dollars
spent in an hour and a half.
Can you imagine an advertiser
figuring such an expenditure in
the newspapers Of this country
on q given day?"
Suggests Program.
Mr.. Biggers outlined an eight
point program so I'VE can con-
tinue with the best medium of
them ALL" He suggested:
/. Better editing, more news
of what the home folks are do
ing, brighter newspapers, shorter
stories, more pictures. more back
ground material on top news,
more 'how to do it" articles and
more news Of interest to teen
ayers.
2. Livelier editorial pages, be-
cause "this is one feature that
television hasn't got and never
can have"
3. Better selling to advertisers.
4. Better and earlier delivery
Of newspapers.
S. Mechanical improvements
Evening star., 1954-04-21
Without Touching a Tool
You Can Get Up To 15%
More Power From Your Engine
Shell Premium Gasoline NTH TCP,
the greatest gasoline Development in
81 years, neutrolizes lead and carbon deposits
that cause pre.ignition and nisfring.

With your first gallon, TCP addi-
tive starts to break through the
power barrier set up by lead and
carbon deposits. It 'fireproofs"
the hot spots in combustion
chambers, preventing pre-igni-
ton. Power works for you again!
It changes the deposits on spark
plugs so they no longer short-cir-
cult. You get a full spark again
the plug fires every time. Your
engine smooths out and the fuel
pays off in power.
Before you've finished your
second tankful, Shell Premium
with TCP has done what no gaso-
line could do before: 1t has tuned
your engine to new power-and
automatically without tools. You'll
have up to 15% more power than
you may be getting now.
TCP is a Shell-discovered ad-
ditive carefully blended into Shell
Premium Gasoline. There's moth
ing like it for keeping harmless
the deposits that constantly build
up in combustion chambers and
on spark plugs. To keep your en-
gine tuned as only TCP additive
can do it, buy Shell Premium Gas
oline with TCP when you fill your
tank. Remember, the only place
you can get it is at Shell Stations.
Evening star., 1954-04-21

permitted for proper services
and commodities"
Robert Mclean, president Of
the Associated Press since 1898,
yesterday was reelected head Of
the worldwide news gathering
cooperative. He is president Of
the Philadelphia Bulletin.
Clarence B. Hanson, jr., pub
Usher Of the Birmingham (Ala.)
News. was elected first vice pres
ident by the board Of directors.
Oscar S. Stauffer of the Topeka
(Kans.o State Journal and pres
ident Of Stauffer Publications,
was chosen second vice president.
Lloyd Stratton was reelected
secretary and Robert Booth was
renamed treasurer.
Elected to the executive COM
mittee were Mr.. Mclean, John
S. Knight of the Chicago Daily
News. Benjamin M. McKelway
Of The Washington Star, Paul
Miller Of the Rochester IN. W
Democrat and Chronicle, Robert
B. Choate of the Boston Herald
and Harry F. Byrd, jr., Of the
Winchester (Va.) Evening Star.
Evening star., 1954-04-21
Newspapers Advised
To Meet Challenge
OF " Competition
BY the A.soeia,ed Press

NEW YORK. April 21-The
president of the American News
paper Publishers Association
said today newspapers had a
record year in circulation and
advertising in 1853. but coun-
seled them against treating tele-
vision competition lightly.
Circulation in 1854 may con-
tinue on its merry way, but ad-
vertising isn't" George c. Big
gers of the Atlanta Journal and
Constitution told the ANPA an
nual convention.
Mr.. Biggers said television was
soaking up the advertising dol
lars" He described the General
Foods Corp. 25th anniversary
Evening star., 1954-04-21

to set type faster and print news
papers In greater quantities.
chronological advances should
hit the newspaper business some
day with a resounding crash, :"
he said.
6. Cooperation of employees.
Somehow, somewhere along the
line" he said. I'VE must make
our people understand that we
cannot continue pyramiding our
costs through feather bedding
our contracts"
z Learn to print In color, in
the face Of forthcoming color
television.
8. Demand that syndicates de-
velop new features. Are we de-
veloping new material for our
newspapers as fast as, the TV
folks are arranging new stuff
for their programs?" he asked.
Giving figures for 1853, Mr..
Biggers said:
Circulation reached an all
time high, 1,785 daily newspa-
pers with a total circulation Of
54.472,286.
National advertising revenue
scaled a new peak-$634 million.
Retail advertising revenue hit
the jackpot total of $2.021 bill
lion"
But Mr.. Biggers said costs had
spiraied. with payrolls doubled
in the last 10 years and the cost
of newSprint more than doubled
in the last 61a years.
Turning to figures for TV, Mr..
Biggers said:
I'm 1949, TV advertising
volume was $68, 400, 900. Last
year it was $688, 700. .000-a
growth of GOT per cent"
Incredible Growth.
He said television had de-
veloped almost incredibly, with
the number of TV set owners
rising from 3,950,0OO in 1949 to
27,500,000 today-an increase
of $50 per cent. The number OF
TV stations, he said, has in
creased in the same time from
SO to 344. or 251 per cent.
Mr.. Biggers held that news
papers still had the advantage
in that they are a printed
medium that could be read at
leisure and in that they formed
a permanent record.
A report by the ANPA's Fed
eral Laws Committee hit at what
it called increasing efforts to
prohibit and regulate advertis-
ing.
"A trend which should be of
great concern to newspaper
executives" it said, "is the in
creasing effort to prohibit and
regulate advertising of various
kinds by legislative mandate
or bureau orders.
Many Interests Involved.
MANY different interests are
involved in these efforts: The
Federal Government, profess
sional organizations seeking to
restrict and prohibit advertising
by people in and out of their
profession, prohibitionists SEEK
ing to ban liquor advertising and
other special interests"
The committee, headed by j.
Hale Steinman, publisher, Lam
caster tPaD Intelligencer-Jour-
nal. said:
False and misleading adver-
tising should be and is now
prohibited and punishable.
Proper advertising should be