Evening star., 1954-09-22
Caring for.
Your !. !. :.
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Sensible care will prolong the
life Of your fur coat and keep 1t
fresh looking throughout the
season. Fur coats actually re-
quire less attention than cloth
coats. Furs do not crease or
wrinkle so the fur coat never
has to be pressed. Fluf1ing up
the fur by shaking it briskly re-
stores its well-groomed look.
These facts are reported by the
Associated Fur Manufacturers,
Inc. In the interest Of assuring
the customer maximum service
and satisfaction with her fur
coat purchase.
Since furs, like precious jewels,
must be bought with confidence
In the integrity Of the seller 1t
is a primary rule that all fur
purchases should be made from
a reliable retailer. When buying,
the customer should ask the
furrier's advice on the best way
to care for the fur she is Sc
lecting.
1. Buy a fur coat that is COM
Portable in action. Be sure arm
holes are deep enough so the coat
slips easily over suits as well as
dresses. Be sure the coat, no
matter how straight or fitted in
silhouette, is roomy enough for
ease in movement when you
walk, when you wrap it snugly
closed.
When driving a car. pull the
coat up at back SO that there will
be no pull at the seams or rub
bing against the seat.
! q. Do not attach jewelry or
flowers with pins that penetrate
the fur skins and rub the top
hair. Garry the handbag in diff
ferent ways SO that one section
of the coat front is not continu-
ally being worn by the bag rub
bing against 1t. If carrying a
newspaper or a package hold it
In the hand instead of close to
the fur.
8. If coat gets wet do not put
it near any heat to dry. Put it
on a hanger and let it dry at
ordinary room temperature, away
from the radiator. Use a padded
hanger so that the neck and
shoulders will dry in place.
4. To freshen their appear
ance. fluff up your furs by shak-
ing them briskly. Never comb
or brush the fur.
5. Always have the fur coat
cleaned and glazed by an expert
furrier or the fur servicing de-
partment of a reputable store.
Never have the coat cleaned by
a dry cleaning process that will
be harmful to the fur. Do not
use any cleaning fluids contain
ing naptha, benzine, gasoline or
other petroleum derivatives.
6. Cold storage is the best
method for caring for furs when
not in use. Storage should be
arranged through a reliable re-
tail furrier or department store.
When storing the furs, advice
should be asked from the person
in charge about the cleaning and
repair necessary before placing
the coat in cold storage.
Z. Use care when putting on
the fur coat so that there is a
minimum of touching the edges
Of the front opening. around the
edges of the pockets and at the
wrists. Adjust push-up sleeves
to the desired length by pushing
up the windbreaker lining if the
sleeve is wide or by adjusting
through the elbow section If the
sleeve is tapered. This eliminates
rubbing the fur thin at the
wrists.
8. Never hang the coat on a
metal peg that can put a hole
in the fur. In restaurant or
theater, when checking your coat
be sure it is placed on a coat
hanger. If there are no hang
ers available fold the coat and
place it on a chair.
8. Do not apply perfume di-
rectly to the fur. Put the
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