Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-06-27
In Rome
In Rome
Elegance IS
For heNen
And Women
BY EIeni

~ 6tS"
"Our publicity may be new
but Italian fashion has had cen
turtles of beauty behind it," says
Tarchiani, wife Of the
Ambassador.
Numerous European visitors
have said of the women Of Rome
that they are the most beautiful
and elegant women in the world.
This well-deserved accolade is
no accident. It comes because
Italian women are above all in
dividualists. They dress up be-
cause it gives them pleasure.
They possess an unerring instinct
for achieving dramatic effects
via simplicity that evidently
comes through their exposure to
centuries of fine art, fine man
ners. and a general love OF
things beautiful. A 18th century
fashion report said of them that
there is an absence OF stereo-
types and personal touches are
always present in italian wom-
ems dress" Fashion m e n
beauty to them. 1t means COM
fort, too. They prefer to walk.
not be the slaves of a too-sllm
skirt, even if it is supposed to be
/ fashionable.
Italian fashions really got
started in 1916, after the war.
Like America they discovered
that their own native talent
could create fine fashion and
they didn't have to wait for
Paris green light"
Since then designers like
Simonetta, Fabiani, Emilio Pucci
of Capri, Antonelli, CaroSa, Fon-
tana. Wanna, MirSa. Venezlanl.
Capucci. Giovanelli- Sciarra, and
shoemakers Ferregamo and
Dalco. have found favor with
fashionable women throughout
the world. Loyal fans OF the
italian haute couture are nu-
merous Hollywood beauties who
have visited Rome.
POSITIONS for All
A visitor summed up in geo.
graphic terms what fashion rep
resents in various world capitals
London is a mans town, Paris
a woman's, and Rome belongs tc
both"
The truth of this statement is
visible when you walk down the
Via Condotti in Rome and SEE
the shops divided in number be-
tween those catering to men ano
to women.
Perfect Setting
No city is better equipped thar
beautiful Rome to set off fashion
effectively. What better back
ground than Rome's fountain:
magnificent palaces, wide ave
nues. and her ancient ruin
standing in sharp contrast 7
d modern Italian architecture.
&c You see well-dressed people i
Florence. in Venice. in Nliaf
and you note that they are nc
rich people, or people in tn
fashion business. This fact ma
3. hit YOU while you are sippln
If an aperitif on the Via Venet
lr in Rome as "Vespa," a sol
y of motor driven scooter-blk'
:. whizzes by with a pretty gil
: perched on the back seat. a
h dressed up for her evening dat
~ Possessing a lovely dress or su
5. is a real delight for ltalla
S. women who pay attention
"a the inside and outside detal
and care for their clothes IN
= way that inspires admiratlo
from the women who never see
TO find time to press out
wrinkle. fix a button, or eve
III out a hem.
Al The Italian woman compl
ments her clothes with per1e
grooming, not too much makeu
an exciting hairdo Qtallan hal
dressers are among the fine
in the world, and keeps her oV
identity all through the proce'
She doesn't want to be like al
other woman. She's different.
Italian shoes. handbags, je'
v elry. scarfs, whose beautl1
originality appeal to all Womt
assist the Italian woman IN q
S quest for the perfect accessor.
for her fashions.
Simplicity is the keynote
2 their fashion, particularly
the realm of sportswear. 1t
their way with color and
% that distinguishes it from othe
% For the evening Italian won