The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1954-06-21
Key West Cupboard Caters To Sportsmen
Evinl'ude Motor And Co-Deyil Boat
Provides An Ideal Combination
Ii You Are Interested In Fishing
By BILL crpH

Sevelu Ye0rs ago. raymond MoloneY. IT, come to the
he might as well have good time doing it, He therefore
combined hs hobby of boung with the ses and service Of
so to M GIDoo motors to- The results hove been fine
Mooneys shop - Key West Outbond - il located at
Ills Eaton Street Mony locol fishing enthusiasts consider
and motors People interested in the science Of humn mo-
trs also go Key West Ouboud order to study ON oue
OLD problem Are oil fishermen iors? Or ue oil cus
fshermen?"
Opened In 1852
n0Ymond Moloney opened his present shop in 1852.
Because he knows surrounding voters thoroughly hos
the chaer members Of local boat club he hos had little
difficulty In attracting customers His BIGGEST problem IN
keeping enough stock hond sutsfy their demands
just lost week for instonce 20 Evinrude ouboord
motors rived These rdnqe in size from to rs hp Most
OF them dre sold oreudy.
The thing opples to boats "
Key West Oubou1d hondles three brond nomes -
Spsed-CIutt Cult Liner and GoDevil All Of these mukes
are considered rstquqlitY products and us in great de-
mond.
You might be interested in scuninq that the "coDev
10 built at Big Coppt Key ond sells. imprinted for the
ond1ngy low price of $685.
The noAuol question pops up ~ why advertise bust
ter! Instead OF q con- in every goruge" Mooney hopes
somsdoy to see On cupboard motorboot in every back
yord
IT, beyond me" suYs Raymond how people will risk
their lives ond be satisfied with smu cutches on the hiqh.
way brdgss Everyone who likes the outdoors ought TO
have boat It's the cheapest kind Of healthy fun uvoil-
able in Key West"
1t takes than lkeabls personality or frstcqss
mechanical ability to moke in eny business In
oToef % ma out Hoymonds secret quered him concern
ing motors.
'Man' he exclaimed in rother exosperuted munner.
Evinrudssl"
He practically capitalize the rest Of his words THEY
ARE THE ORIGINAL OUTBOARDl"
History OF Cupboard Motors
A Wisconsin boy with Viking blood in his veins Ole
Evnrude mode the first successful outbood motor in 1906
According to Ole Evinrudes wife his invention looked
like coffee grinder and sounded just little worse How
ever would push old rowbout Though the wuer at
about live miles per hour While Evinrude wizurd in
the muchine shop i.s wasn't particularly fond of manage
ment ond the development 81 his invention MIGHT have
stopped at this point his WIFE, Bess. had not stepped into
Bess Evinruds believed in her husbund AND in publicity
70 she sat down and wrote I'D for in Milwaukee
,,,n DON'T ROW THROW THE OARS AwAY USE AN
Since that I'D was published millions hove thrown the
ous owuy in favor Of Evinrude-muds motors
Comes To Florida
Just at the time the onelunger Evinrude motor had
reGched the heights of success Bess hsoh fled Evn-
rude sold his factory d bsgon travelling oil over the us
hoping to find spot whore his wife could reqoin her
strength 1915. he arrived in Florida where he bought
Goblin cruiser and plyed our inlund VOTERS
must hove been this venture that once more returned
Cles mind to thinking about outbodds He down to
dToi1ng board and cams up with brilhont new idea A
LIGHTWEIGHT CUPBOARD WITH TWO cYLNDERsl
cont be done psssimiss shouted in derision. By
iSz their Laughter choked down their hroots when
the revolutionary motor ETO hit the rnorket The
name wos coined from the first letters of Evnrude Light
Twin Cupboard.
Developments Of Racing
Dunng the twenties. rucing outbocuds captured the
Puocs foncY Ole had been Consistently turning out new
models OF ELTOs Now in 1928 he ogon storted the
world - this time with toucYinder outbond. nstontly
become the frebol of the outbooud world To this day.
the tours e the buebloods Of the ouboord fdily
ond ae inc pride and JOY Of the Evnrude organization
~ IS4S WIN the Elo organization becoming bigger and
bigger logcoi thing happened. The old Evinrude
pony una inc new ELTO combined also absorbing
third manufactures. Ole md his wife begm to
uove iney nqd rsoched the pinocle of but
soonsss entsIeo the hoppy picture.
0sss ana Ole Evinrude died within IA months Of
socn other. o9d although these two partners
longer the picture. their nomes will olwGYs live amongst
ns greet N Pertectng the cupboard motor Evnrude not
proved ms mechanical genius but gave happiness and
s"sT !" millions OF boat owners throughout the world.
Excellent For Salt Water
naYmono M0oneY. Of Key West Outboord will tell
'n IvnIuoes ore the best motors tor soltwoter He
ess ne seamless steel shaft and other ecnosionIesshng
Anougn Moloney il sold" on Evinrudss they ore not
ns oniY noke which he hondles in his shop He keeps
supply q tecondhcnsd used motors on hond and monY
eus'IHsas Prefer these because Of their low price
heY West Oubod hos excellent choice OF Spinning
Tockls tor sport tishino
Oniy ON inexperienced writer would have the temeriY
=, 10y .nol sucn-ond-such thing is best = especio[
msn ,Psokng OF sports equipment suggest that you