Evening star., 1954-10-12
The Political Min
One Of Best SoIesmen
COP. Has Is Nixon
Technique and Sales ToIk
Called Clever and Concise
By Gould Lincoln

DENVER, COl0.-Ine greatest sales.
man for the Republican admin
istration In Wasllinaton-outside Of
President Eisenhower himself lis
Richard NJ. Nixon, youthful Vice
President. He has thrown himself
into the campaign to elect an 84th Con-
gress ready to support the President
and his program-a Congress which
necessarily must be Republican-con-
trolled.
He has done so with zest and vigor
and an ability which carried his audi
ences along with him. Invariably, he has
drawn good crowds as he has criss-
crossed the country, entering all the
States where the Republicans have at
least fighting chance. He will be on
the 60 right up until election day.
Clever Sales Talk.
Mr.. Nixon's technique and sales talk
are clever. They are designed particu-
larly to appeal. not only to the Repub-
hcans but to the millions Of independ-
ents and Democrats who voted for Gen.
Eisenhower in 1882 Always it is mes
sage from the President he brings,
whether his audience be in New Mexico
VA SAAAO VI N1doodSAAuoCtb0s GO1 CA0AAhASp
the Vice President, when he spoke few
nights ago in the gymnasium at the
University Of New Mexico, told his audi
ence the President had "asked me to
extend his warmest personal greetings
to the people of New Mexico and to Gov.
Mecham." Gov. Mecham is the Repub-
lican candidate for the Senate against
incumbent Democratic Senator Ander-
son. He is Republican Governor who
has served two terms and is credited
with having cleaned up the State house,
which gave Mr.. Nixon just the kind Of
opening he likes. He commented: Gov.
Mecham has done in New Mexico what
President Eisenhower has done in
Washington. He has given the people
honest, decent, clean government. His
keen understanding of the Communist
menace, gained while he was q special
agent Of the FBI. will be invaluable to
him in the Senate as he considers the
programs which will be most effective
to deal with communism at home and
abroad"
Concise Approach.
In sentence or two the Vice Presi-
dent has given his listeners two of the
main issues on which the Republicans
rely-clean government as compared.
to what the people had before the Re-
publicans took overland anti-commu-
nism. He does not suggest that the
Democrats are Communists, merely
that they were misguided and did not
understand the Communist threat. In
deed. Mr.. Nixon does not 60 in for de-
nouncing the Democrats and their can
didates, personally. He is quite aware
that to win in the coming elections the
Republicans will need Democrats-the
Democrats who in 1852 "liked Ike" He
tries to draw them into the fold again
rather than repel them. This does not
mean, however, he is averSe to taking
a shot at the spellbinders who are now
attacking the President. Consider"
he says, "the noisy threesome that
urges the people to veto the Presidents
program by voting against an Eisen-
Congress, Stevenson.
Mitchell and Morse. Mr.. Stevenson
states his fallacious case with uuips
and criticisms: Mitchell, with smear
and fear; Morse with whatever brand
OF expedient politics he happens to be
using at the moment"
... Quick On His Feet.
The Vice President is quick on his feet
and a fluent talker. Indeed, he is among
the best speakers in the country today,
and quick with a phrase, too. His de-
scription of the difference between the
foreign policy Of the Truman admins
tration and that of the Eisenhower adj
miniStration is case in point. Demo-
Gratis tell us there is no change from
the Truman-Acheson foreign policy"
the Vice President comments. There's
all the difference in the world-the
Truman-Acheson policy got us into
war; the Eisenhower Dulles policy got
us out" It may be called an oversimpli-
f1cation by Mr.. Nixon, but it's the kind
OF thing that the man in the street can
grasp without straining his intelligence.
The Eisenhower crusade for peace has
become more and more foremost talk
ing point Of the Vice President and Of
other Republican speakers. They call
the turn whenever they can; it's better
to have Gen. Eisenhower and the Re-
publicans and peace than to have the
Democrats and war. Further, trouble
spots in the world are being eradicated,
with the aid Of the United States diplo-
macy In Iran, in Trieste. and in Eu-
rope, things are taking turns for the
better. Democrats who are today conf
dent OF victory might with some advan-
tage remember the potency Of the slo-
gan that reelected Woodrow Wilson in
l916-"He kept us out of war"