davidaulloa/AmericanStories huggingface dataset:
The Southern Jewish weekly. [volume] (Jacksonville, Fla.) 1939-1992, 1954-09-10
BY DAVID SCHWARTZ

Copyright 1854 Jewish Telegraphic Agency, Inc)
The papers are full of the story of the battle of
Louis Wolfson to gain control of the big mail order
house of Montgomery Ward
Battle is particularly interesting word in this
connection 1 am reminded of story told of an
other mail order king Julius Rosenwald
During the first World War, General Pershing
gave reception to the top brass at which the dol
lar-a-year men who had military status were in
vited. Julius Rosenwald reluctantly appeared
dressed in a generals uniform.
The reception began with each officer announc-
ing his identity full name and title After the
generals had sounded off, one after the other,
Rosenwald announced himself as General Mer
chandSe"
There was, of course a big laugh. But the fact
is that to be the head of great commercial enter
prise requires abilities and talents paralleling
those of military leader.
At the age of AZ, Louis Wolfson, son of for
mer junk dealer commands corporations which
have assets of more than 200 million dollars, and
now seeks the control of billion-dolar corpora
ton This is an age in which social consciousness
has come to the fore and, while we all individually
for the most part for wealth, we have come to
The Southern Jewish weekly. [volume] (Jacksonville, Fla.) 1939-1992, 1954-09-10
Louis WOlfSOn and Julius ROSenWald

stigmatize great fortunes.
But whether great fortunes should be en-
couraged or not we cannot overlook the fact that
their attainment entails outstanding quail
ties Ralph Waldo Emerson, who cared little for
material wealth, noted that there are geniuses in
commerce as well as in war; in the arts or the
sciences.
Peculiarly enough, Julius Rosenwald denied
this. He liked to tell the story about the man who
won fortune in a numbers lottery.
The man explained that he did this by "using"
his brains "It was this way" he said. Zone night
dreamt of the number g. and the following night 1
dreamt of the number 8, so used my brains, add
ed the two numbers together, got Is, and bet on
that number"
Rosenwald insisted that neither by brains nor
work would one get to be a millionaire. They
might help but the chief element, he thought, was
luck.
There is something in Rosenwald's statement,
but it is not the whole truth. There is kind OF
artistic quality in those who achieve great for
tunes We may say that it is not the highest artistic
quality but it is kind of artistic quality, never
theless. The fact that Rosenwald did not see this
quality in himself does not mean anything The
genius is not conscious of any outstanding quality
in himself
The Southern Jewish weekly. [volume] (Jacksonville, Fla.) 1939-1992, 1954-09-10
AMERICAN JEWISH TERCENTENARY
OBSERVANCE BEGINS SUNDAY

This month, more than five mil
lion American Jews in hundreds
of cities and towns across the
country will inaugurate the cele-
bration of the American Jewish
Tercentenary.
Geared to the theme, Mans
Opportunities and Responsible
ties Under Freedom" the observ-
ance will be launched officially
with Remuneration Service on
Sunday, September IL, at 4:30 P.
NJ, at Congregation Shearith Is
rael of New York, founded in 1854
by the first Jewish settlers in
New Amsterdam. The service will
be broadcast over the American
Broadcasting Company's radio
network from 4:30 to 500 P. NJ,
Eastern time.
The eight and a half month
celebration will be brought to a
close with an outdoor religious
ceremony at the Center Barron
The Southern Jewish weekly. [volume] (Jacksonville, Fla.) 1939-1992, 1954-09-10

Amphitheatre in Washington, D..
c., on May 20, 1855.
More than two and half years
of planning have gone into de-
velopment of the nationwide Ter
centenary program by the Nation
al Tercentenary Committee of 800,
headed by Ralph E. Samuel, with
David Bernstein as executive di-
rector. The Tercentenary will be
celebrated in over $50 cities and
towns from coast to coast. All ma
tional Jewish organizations and
many other national bodies are
cooperating with the National
Tercentenary Committee.
The entire period of the Ter
centary has been proclaimed to
be one of Thanksgiving, prayer,
study and celebration" by the
National Precautionary Committee
on Religious and Educational Par
ticipation, and by all rabbinical
and synagogue bodies.
The Southern Jewish weekly. [volume] (Jacksonville, Fla.) 1939-1992, 1954-09-10

''The judgment of the State De-
partment is not infallible. This
was evidenced by its recent de-
feat of the proposed E. D. c. plan
by France We must show the
Administration that in its attitude
toward Israel, it is also wrong
Israel is beachhead of democ-
racy in a vast area of reaction. 1t
is an outpost Of American think
ing and methods and as such
deserves the backing of this gov
eminent"
Before he asked TO be excused
from the dias May outlined the
Zionist program as adopted by his
administration. He brought before
his assemblage a picture of z.O.A.
activity in Israel centered around
the Kfar Silver project and the
Z.O.A. house in Tel Aviv which is
proving to be a cultural center for
The Southern Jewish weekly. [volume] (Jacksonville, Fla.) 1939-1992, 1954-09-10
Southeast Leaders of
zO.A. Score State Dept.

Mortimer May National President of the Zionist Organization
America address delivered before the assembled body of the
delegates attending
Conference Jacksonville Labor Day weekend declared
American Zions marshal their
those who the foreign policy Of this and show
them their erroneous attitude Israel and their
of the Arab hazardous the of the world Before
being with attack weakness
amebic dYsenarY which acquired Israel
and Europe, the Zionist leader declared:
The Southern Jewish weekly. [volume] (Jacksonville, Fla.) 1939-1992, 1954-09-10

that city. He urged further sup
port of the Palestine Economic
Corporation.
May came to Jacksonville upon
his return from a visit to Israel,
and after attending an extraordi-
nary meeting of the Z.O.A. ad-
ministrative council in New York.
While in Jacksonville he attended
full sessions of the Conference,
and met with delegates in special
sessions. May has promised to be
on hand wherever he was needed
to raise Z.O.A. monies, and this
intense exertion in behalf of his
movement was blamed for the
attack of fatigue which caused
the abrupt ending to the speech
he was delivering to his consti-
tuents. It is believed that after
brief rest at his home in Nashville
the beloved leader of Southern
Jewry and National Zionism will
be able to resume his tasks as
president.
May was introduced by Leon
ard Moss of Jacksonville. Greet
ings from the Jacksonville COM
were extended by Philip
Coleman. President of the Jack
Jewish Community
Council. Ben Wenick of Knox
vile. Tennessee. was Master OF
Ceremonies for the evening. Pre-
ceding the address by the Nation
al Z.O.A. executive officer. the
officers of the Southeastern Re-
gion were installed by Ben Sill
verman of Savannah. Georgia.
Newly elected officers, install
ed at the Jacksonville Jewish
Center by Ben Silverman of Sa-
vannah, Ga, included:
President: Leo Burson. Mem
phis. Tenn.
Vice Presidents: Max Hurvich,
Alabama; Wallace Cohen, Ala
bama; Fred Jonas, Miami Beach;
H. George Miller, Orlando; Mich
ael Adilman, Georgia; S. L. Ep-
Ian, Georgia; Harry D. Kantor,
Mississippi; Jack FRESHMAN, North
Carolina; Morris Pilsk, Tennessee;
Mrs. Hannah Kishner, Tennessee,
and David Goodwin, Miami
Beach.
Secretary: Max Weiss. DaYtona
Beach.
Treasurer: Leo G oldb erger,
Tennessee.
Assistant treasurer: Morris
Simon. Coral Gables.
Auditor: Abe Schafer, Miami
Beach.
Administrative CO m mitt e
chairman: S. B. Lehman. Miami
Beach: Harry Jaffe. Alabama.
vice chairman.
Mortimer May, a previous Pres
ident of the Southeastern Region,
was named honorary president
for life.
The Southern Jewish weekly. [volume] (Jacksonville, Fla.) 1939-1992, 1954-09-10

Israel Ambassador Abba Eban ). returning from
his Government jerusalem will be Of the principal speakers the
National Leadership Israel Bonds
Hotel ia New York Saturday evening" September Sunday
September L. The which will be attended by
from all Of the country will make plans for the decisive phase Of the
1854 Israel Development Bond campaign $7OOOOO for a
economic expansion Discussion Of plans for the drive and the role Israel
M National Chairman the Israel Bond Organizations Julian vnezk
:eeond from right Chairman Of its Executive Committee and Henry
Statss Canada Europe
The Southern Jewish weekly. [volume] (Jacksonville, Fla.) 1939-1992, 1954-09-10
PLAIN TALK
BY ALFRED SEGAL
REPORT ON A WEDDING

was at distinguished Jewish
wedding the other evening-dis-
tinguished. that is. in religious
meaning and in reverential dig
nifty: distinguished enough for
this reporter to tell all about it.
I forget the details of other we'd
dings I have attended. didn't try
to remember them: Those we'll
rehearsed. silly mincing steps of
the wedding party down the aisle
:. the formal words Of fhe cere-
monY which in these times fre-
quentlY turn out TO be quite
empty as far as the participants
are concerned the buzz of con-
gratulatorY effusions.
But this wedding was one for
me to remember through all my
days toward the time, maybe,
when my own grandchildren will
be getting married. Maybe they
can have weddings like this one.
We all sat there in a silence of
deepest reverence: it was like
being solernnlY in schulz though
this wedding was taking place in
the ballroom Of a hotel. The
bridal party was marching down
the aisle with none of the ballet
steps that are of wedding process
sions so often. They were people
on a solemn pilgrimage toward
a sacred occasion.
They marched thus between the
guests seated at the dinner tables;
dinner was for later. The cantor,
Emil Rosen, was awaiting them
on the platform in the robes Of his
office; he was to perform the
marriage ceremony.
The service was all in song.
except for the formal words of
legality. The cantor began with
the Song of Songs out of our
Scripture; none of the tiresome
"Oh Promise Me" Of other we'd
dinqs I've been at. The Biblical
Song of Songs was so new and
fresh to most of us. I'VE could
follow the cantor in the printed
book of the wedding that was at
every elbow. The brides father
had provided that.)
Out of the Song of Songs he
sang to the bride E. Behold
thou art beautiful, my beloved,
behold thou art, beautiful. Thy
eyes are like doves from behind
the veil" The song said she was
"a locked garden +. a locked
spring, a sealed fountain . Z. a
garden spring, a well of living
waters and flowing down from
Lebanon"
In the second verse the bride
groom addressed his bride in the
voice of the cantor: Zone alone is
she. my dove. my perfect one. my
beloved. ComelY is she and my
beloved. fair is she and my bride.
Like a lily among the thorns. so
is my beloved among the daugh-
tiers. How beautiful and how
pleasant. o love. in thy attraction.
One alone is she TO- her mother.
chosen TO her that bore her"
We sat there in the gratefullest
respect of people who all at once
felt they had discovered God in
decor of the hotels ballroom.
sS44 bay come up in the strangest
pl0far out of the synagogues
;PEciAL ostinued on Page 81
The Catholic times. [volume] (Columbus, Ohio) 1951-current, 1954-08-20

SPEAKING OF DoLLAR-AMoNTH CLUBS Your goes
month through ORPHANS BREAD
Tripoh. Lebanon Deposits the DAMIEN LEPER 90
the Damien Institute Trchur India
Egypt will valued dollars the BASILANS
our School Club Won't you JOIN of these clubs?
The Catholic times. [volume] (Columbus, Ohio) 1951-current, 1954-08-20
ST. HELENA OF THE EAST

This mother Of the Emperor Constantine built
lovely chapeIs in all the shrines of the Holy
Land. We beg SI50 for Sister ST. Helena who
Is IN training with the Sisters of st. Dominic at
Mossul, Iraq. Can you adopt her, making this
new Helena your very special daughter in
missions?
The Catholic times. [volume] (Columbus, Ohio) 1951-current, 1954-08-20

Matthew is beginning his studies for the
priesthood at st. Joseph's Seminary in
Alwaye. India. He is a poor boy but rich
in Gods grace. For the next six years,
Matthew will be needing $10O yearly. Can
you adopt him as your own special priest
to be, giving your donations in amy INSTALL
ments:
The Catholic times. [volume] (Columbus, Ohio) 1951-current, 1954-08-20

NEW FEAST August 20 the Feast x
Won't mite for his Shrine Chapel, which
hope build beyond Jordan? you do
pamphlet him, Once Upon A Time"
The Catholic times. [volume] (Columbus, Ohio) 1951-current, 1954-08-20
Office Furniture Esulpmsns

COLUMBUS BLANK BOOK MFG. CO.
Stationery. wood. steel office furniture,
printing. si7 5. High CA. t-517i
The Catholic times. [volume] (Columbus, Ohio) 1951-current, 1954-08-20

This new Bishop of KOttayam in India ven-
tured a trip TO the United States. to plead
for his new Charitas Hospital at TheIIakom.
On his arrival he fell ill. Please do help him
with this great project for his beloved poor.
Can yen encourage this young Bishop by
giving $40 for stone in this humble hospital?
The Catholic times. [volume] (Columbus, Ohio) 1951-current, 1954-08-20
GODS WANT AID

From Bishop Cahsai of Ethiopia comes plea
for humble Chapel at Endeber. This month
we shall give all the donations from our CHAPEL
OF-THE-M0NTH CLUB. whose members give q
dollar monthly. Won't ven join? Perhaps you
NAV wish TO give a special chalice to Endeber,
costing SIS God will surely bless you.
The Catholic times. [volume] (Columbus, Ohio) 1951-current, 1954-08-20

MARYS BANK this Charity
Sanorum for the tubereur at Bhanne Lebanon Sister Gabriel
in
her thirty-three there
RanL
The Catholic times. [volume] (Columbus, Ohio) 1951-current, 1954-08-20

OTHER FEAST: The Assumption
IN the Holy Land the Feast of Our Lady of Palestine
Your $40
there, brings beautiful Rosary of olive
Christ land
Evening star., 1954-10-03
Susquehonno River
Scenes to Feature
Roll Fan Trip
HARRISBURG.

Several hundred rail and
camera enthusiasts and people
who "just like trains" can enjoy
an "off-the-beaten-path" rail
tour next Sunday.
The trip will feature q 65-mile
ride along the Susquehanna
River during the scenic autumn
season from Perryville, Md, to
Harrisburg, Pa, including a
photo stop at Conowingo Dam
and a guided tour Of Pennsyl-
vania's State Capitol. =
Sponsored by the Metropolitan
Philadelphia Railway Associa-
ton. the excursion train will
leave Pennsylvania Station, Phil
adelphia.
For the convenience Of Wash
ington rail enthusiasts. a special
stop Of the Legislator, leaving
Washington at 9 am, will be
made at Perryville to connect
with the train.
The train will travel over the
Pennsylvania's picturesque Co.
lumbia and Port Deposit branch
along the Susquehanna River and
will arrive at Harrisburg at LAO
pm. Several stops. including
the one at Conowingo Dam, will
be made at scenic points along
the river.
On the return run, the rail
fans will travel over the low
grade freight line via Creswell,
Quarryville and Atglen to the
main line at Parkersburg. They
will arrive in Philadelphia at
6:55 pm.
Evening star., 1954-10-03
The Travellers Notebook
European Trovel Becomes
Thriftier in November
By Jacques Futrelle. il.
Tho ssar's TravsI Edises

In less than q month, 'off f-sea-
son travellers to Europe viii begin
to reap more benefits In the way
Of dollar savings.
As Europe recognizes 1t, the
off-season Of fall. winter and
spring began with the arrival Of
September. This. did not. how
ever, bring all the economy that
will be offered as a lure to trans
Atlantic travellers on and after
November !.
Two upcoming events drama
tie the price differential. One
is that. beginning November !.
the cost Of round-trip plane
tickets to Europe's gateway cities
viii be dropped by about $50.
Another November event is the
Evening star., 1954-10-03

travel-on-credit system is being
promoted ardently by airlines.
It saves nothing-in fact, 1t re-
quires payment Of interest-but
it does permit the traveller to
take of on an expensive trip by
making q relatively small down
payment.
OFF Season More Populor
Off-season vacations In Europe
are growing in popularity. as
they are In many other Amert-
can and foreign resorts. Fig
ures for 1953-54 thrift season
travel to Europe by Americans
show an increase Of nearly SO
per cent since 1850.
According to Birger Nordholm,
chairman Of the European Travel
Commission, q total Of 200,8
United States citizens departed
by ship and plane for Europe
during the most recent thrift
season (September. 1858. through
April. 1850. He points out that
the increase Of nearly SO per
cent Is far above the 49 per cent
rise registered in the year-around
flow Of citizens to Europe since
1850 (2S6,226 for the full II
months Of 1850 as against 425.-
TIL for the full year 1889.
Mr.. Nordholm attributes the
extra rapid rise in thrift season
travel during the last four years
to the public's growing aware
ness of Europe's many fall
winter-spring attractions, plus
the lower rates and wider choice
of accommodations then avail
able"
Competition in Summer
A similar view, with a slightly
different twist. was voiced re-
Gently by Russell Singer, vice
president Of the American Auto
mobile Association. Mr.. Singer
made an extensive tour Of Eu-
rope last summer and his obser-
vations went out to the AAA
membership. OF of season
travel, he said 1t merits ex-
tremely careful consideration. He
added:
Weather records, as well as
the experience Of veteran travel
ers, bespeak the seasonal cli-
matte attractions of the spring
and fall. There are other ad-
vantages: Less congestion. lower
rates, wider choice Of transpor-
tation and accommodations.
Actually. the number OF
travellers free to 60 anytime OF
year who yet subject themselves
to inconvenience Of the peak
period is surprising. It is unfor-
tunate, also, that those who can
make their trips only during the
summer must compete with 9th
ers who can choose their travel
time from any Of IL months"
He, also touched on motor
travel In Europe's off-season
saying:
Frequently the question Is
asked whether one can travel
by automobile In Europe without
adhering to q set itinerary and
schedule, without making ad-
vance reservations. The answer
is that during the off-season
one can motor with as much
Evening star., 1954-10-03
Some 25% Reductions

inauguration OF Italy's econom,
plan period.
Evening star., 1954-10-03
New Wuikiki Hotel
Accepts Reservations
HONOLULU.

Books are now open for tour
lists wanting reservations in Ha-
waits newest and tallest hotel,
the Princess Kaiulani.
Doors will be open in late
spring or early summer. It viii
be Matson Lines fourth Waikiki
hotel. Rates in the 290-room, IL
story hotel will begin at So single
and $50 double.
Top floor Of the hotel viii fea-
ture O skyroom cocktail lounge
with an encircling promenade
commanding an inspiring view
Of sea and mountains. All bed
rooms on the ocean side" have
small lanais. or balconies.
Evening star., 1954-10-03
New Cruise Liner
NEW YORK.

The Swedish American Line
has now placed the order for .
new cruise liner 10 be built prin-
cipally along the same lines -
the new flagship. Kungsholm.
The new ship is to be delivered
at the end OF 1855. It VIII be
named after its famous forerun-
ner, the GripSholnn. the White
Mercy Ship"' Of World War ii
fame. which Is now flying the
German nag as the FIRST postwar
passenger liner Of the North
German Lloyd. The old Grips
holm win be called the Berlin.
Evening star., 1954-10-03

freedom as In the United States.
but that during the peak months
Of June, July and August 1t is
wise Gas in some sections In this
country TO make advance reser-
yations."
Evening star., 1954-10-03

a&ttsS oHS ~ es~@i~&
Although Italy. or parts Of It.
has q winter climate warmer
than that Of the northern colll1-
tries Of the continent, 1t expert
ences with the rest Of Europe .
drop in tourist income when the
American visitor hordes OF sum-
mer depart for home with their
dollars. Its economy plan period
formalizes a less expensive sea-
son that really comes into effect
throughout most OF Europe.
While most other countries are
content to simply let the tourist
businesses trim prices. Italy puts
the reductions on official record.
Announcing the reductions re-
Gently, the Italian State Tourist
Office advised travel agents here
and elsewhere of the specific
savings the American traveller
can expect. AS one phase Of the
plan, travel agencies will give
departing American tourists q
travel card which will entitle
them to reductions Of Is per cent
on railroads. cableways. buslines
and coastwise and lake steamers
in Italy.
There will also be q 10 per cent
reduction at Italian hotels on the
full-pension rate only (American
plan) and 10 per cent in res
taurants and night clubs.
The plan is effective through
next March IS.
Liner Fores Cut, Too
The ofF-season for Europe in
general also cuts transatlantic
liner fares. The greatest savings
are in the more expensive types
of shipboard accommodations.
Airlines not only reduce fares
on their first-class flights but
also on tourist planes. Here, too.
the greater expenditure effects
the greater savings.
Here are some examples:
On-season, first class round
trip fares from New York are-to
Paris, $756: London. $720; Rome,
$S77; Lisbon. about $731; Frank
furt, about $789. Thrift season
flrst-class round trips generally
are $50 cheaper. On thrift sea-
son tourist flights, the prices fall
to $461 for Paris, $425 for Lon
don, about $552 for, Rome and
other cities in proportion.
Stopovers Promoted
With the bargain season COM
ing on, some Of the trans-At-
lantic airlines are emphasizing
the advantages Of stopovers, not
only for vacationers but also for
businessmen. Being In a highly
competitive field. virtually all
lines offer whatever another
carrier dreams up. Two exam
Piles will point up the stopover
plan.
kim Royal Dutch Airlines is
talking up its $3.50 bargain to
Amsterdam. That round-trip
fare from New York can provide
stopovers at Brussels, Paris, Lon
don, Shannon, Dublin and Glas-
gov.
The availability of stopover
cities depends on the route fol-
lowed. Swissair. for instance,
offers as many as 13 cities on its
flights to Rome. The actual
itinerary would be New York.
Shannon, Dublin, London. Am
sterdam, Brussels, Paris, Ge-
neva, Nice. Rome, Milan, Zurich.
Stuttgart. Frankfurt and back
to New York. The saving In this
case comes more in the form of
providing an aerial cruise and
the convenience Of many cities
on one trip, rather than in a
reduced basic fare.
On Credit, Too
Another factor. while not In
itself cutting costs. Is the spread
ing Of time-payment travel. This
The Nome nugget., 1954-09-10
Alaska Steam Amazed at Defense Dept. Rejection Of Passenger Service
(Continued from Page 1)

(Continued from Page D would greatly exceed the costs of carrying them by air or by vessels of the Military Sea Transport Service.
 At Seattle, a statement issued by the Alaska Steamship Go. said the lines officials expressed amazement" and said that Pike's statement twas not substantiated by reports of military officers di- rectly concerned with the trans portation of passengers on Alaska Steam vessels"
 The response of the company continued:
 Company officials pointed out that since passenger service is being discontinued there was nothing to be gained by con- troversy over the matter, but they feel that these statements may have raised the doubts in the minds of many friendly support CTS who have been endeavoring to find ways and means of con- tinuing passenger service.
 "They point out that hundreds of unsolicited testimonials and all most complete absence of com plaints, with many repeat book ings during the tourist season, have proved the popularity of this service.
 "They further stated that fire prevention facilities meet and surpass the strict requirements of the Coast Guard and that these passenger ships never have suf- fered a serious fire.
 "It is suggested that MT. Pike's information came from personnel unfamiliar with Alaska Steam passenger service"