davidaulloa/AmericanStories huggingface dataset:
The journal. (Caldwell, Ohio) 1934-1961, 1954-01-14

of plans to increase the effective
ness Of their sales staff"
In some cases, more statesmen
may be required, he said, 'but
more often it means an analysis
of what difficulties are being
encountered in selling today and
how the men may be trained to
meet these difficulties per-
haps more advertising is called
for"
Commenting on recent sales
practices in one line auto
mobiles - DR.. Maynard reported
that personally conducted poll
of so representative businessmen
found only three who could re-
member having been subjected
to a real attempt to sell them d
new car in the last five years.
What more need be said on
that point?" he asked.
A re- examination of the pro-
duct line is an important task
at present, he believes, for most
manufacturing and marketing
executives.
Such examination, he propos-
ed, might deal with obsolescence
due to changes in customer de
sires or greater efficiency OF
competitors, with prices, and
with production and selling
costs. Package design and the
meaning of the trend to subur-
ban living are also worthy Of
study, he suggested.
The Ohio State business auth
ority sees little reason to fear
an important decline in 1854
along the consumer buying
front, insofar as ability to buy
Perhaps SO per cent of our
families now have increasingly
large savings because they have
not been made to want new
goods Or more of the older items
as much as they want the safety
factor of increased savings.
without depreciating the i'm
portance of a degree of protec-
tive reserve for every family, it
is suggested that perhaps our
economic well-being might be
bettered if sales and advertising
activities were increased, but,
above all, heightened in effici-
ency.
The challenge" DR.. Maynard
said, ''is to increase our sales
efficiency in such way as tol
help the consumer to enjoy the
great benefits of our stepped-up
factory production levels.
&c. Decisions and actions, not
a blind following of past pat
terms, seem to be imperative for
most manufacturers, wholesalers
and retailers"
The journal. (Caldwell, Ohio) 1934-1961, 1954-01-14
ACCIDENT REPORT

State highway patrolmen
charged Clarence o. Wheeler, 48,
of Pleasant City, with failing to
stop within the assured clear
distance ahead after his car
rammed into another auto driven
by James Pelock, Al, of Cam
bridge. The accident occurred
when Pelock slowed down to
make right turn at $40 p. m.
on route 81 about 1.3 miles south
of Byesville last Friday.
The journal. (Caldwell, Ohio) 1934-1961, 1954-01-14
Legal Notice

Public notice Is hereby given that
The Ohio Bell Telephone Company mas
fled with The Public Utilities Com
mission OF Ohio an Application showing
that the Company ts entitled, because
OF increased costs In conducting its
business and for other reasons as sec
forth In said Application, to reasonable
and equitable increases and adjustments
IN its rates and charges for basic and
other exchange telephone services, intra-
state message toll telephone service,
private line services and channels and
teletypewriter exchange service, ana
70 revise it's Exchange Rate Tar In,
P.U.C.O. No. !, Its General Exchange
Tariff, P.U.C.O. No. 3, its Message Toll
Tele e P9ons TO- sss ssfyies f;,e Tsrl sri PgG9
No. l and Its Teletypewrfter Tartn,
P.U.C o. No. 2 70 effect such increases
and adjustments In Its rates and charges,
all as more fully set t., forth IN the AppnE,
In the exhibits thereto attached And
made part thereof.
The proposed revfsions WIN eftect
increases and adjustments m rates and
charges throughout the territory In
which the Company operates
,,..Ia The Rsaysf Of the Appeason 90 ,Ss 5S
(a5 Approve the proposed rates and
charges and the changes and the with
drawa proposed In said Application;
WI AppIOtO LILO IulliH Va tkkC UO-
posed schedule sheets In the form
attached to the Application or as they
may be revised In order 70 reflect
such revisions thereof as may become
effective, pursuant to orders OF the
Commission, during the interim be
tween the filing OF the Application
and the date upon which said pro-
posed schedule sheets become effective:
and
(c) Estsbllsh an effective date for
said proposed schedule sheets.
A copy OF the Application, including
q copy OF the present and proposed
schedule sheets, may be inspected by
any interested party at the office of the
Commission, State Once Building, Front
Street, Columbus, Ohio, and at any
business Office OF the Company.
The form of this notice has been
approved by The Public Utilities Com
mission Of Ohio.
THE OHIO BELL
TELEPHONE COMPANY
By W. 8. SPARKLING
Vice President
6, 81, % J & L
The journal. (Caldwell, Ohio) 1934-1961, 1954-01-14

No. 2i05 is cut in sizes 12, ID, 10, 18,
90, SO, 3S. 40. az. A. Size lS: ga yds.
5i-in.
No 25l2 Is cut I'm sizes 2, 4, O, 8. Size
(: Jumper and jacket, lR yds. 64-in.
blouse, rs yds. 35-in.
Send 30c for EACH pattern with nam e,
address, style number and size to AUD
REY LANE BUREAU, Box S6S, M Madison
Square station, New York 10, n. Y. The
new FALL-WlN1ER Fashion BOOK
shows scores OF other styles, 25c extra.
The journal. (Caldwell, Ohio) 1934-1961, 1954-01-14
REMOVED HOME

Homer Weldon, county en-
gineer, was removed to his home
on Cumberland street on We'd
nesday in the McVay ambulance
from Bethesda hospital.
The journal. (Caldwell, Ohio) 1934-1961, 1954-01-14
OBITUARY

Mrs. Margaret Adeline Archer,
daughter of Benjamin and Mary
Smoot Vaughn, was born on
August "a, 1864, in Enoch town
ship, Noble County, Ohio, and
passed away from this world on
January S, 1858.
On January l, 1900, she was
united in marriage to Percell
Archer at Caldwell, Ohio, by
Reverend J. H. Starrett. To this
union, one daughter, Pansy
Henrietta, was born, who pre-
ceded her mother in death in
September of 1887.
Maggie, as she was affection
ately known by all who knew
her, spent most of her life in
Caldwell. For many years, she
operated tea-room here.
She leaves to mourn her loss,
three grandsons: Donald Ward
Cox, of Chicago, Ill, James
Franklin Cox of Xenia, Ohio,
and Frederick Manson Cox, of
Columbus, Ohio, and their wives;
five great grandchildren and a
host of friends and neighbors.
When she was IS years of age,
she took her three grandsons
into her home, following the
death of their mother and faith
er.
It's sad to see her vacant
chair,
The bed in which she slept
And walk into her place of
prayer
Where she had prayed and
Wept.
But she would not want the
ones she loved
To grieve for her today.
We must not say that she is
dead
For she is just away.
Away upon journey
In land bright and fair
And tho her home here is
empty,
We know she's happy there.
y
Card of Thanks
We wish to express our sincere
appreciation to friends and
neighbors for their many acts
of kindness during the illness
and after the death of our dear
Grandmother, Mrs. Maggie Arch
er. Thanks to each and everyone
who helped in any way.
Mr.. and Mrs. Donald Cox
Atty. and Mrs. James Cox
Mr.. and Mrs. Frederick Cox
The journal. (Caldwell, Ohio) 1934-1961, 1954-01-14
"A "Hard-SelI" Outlook Predicted
For 1854 But Business Will Be Good

hardsel situation is what most industries forsee in the
but 1854 business will be good for those who deserve
IT. according DR. H H Maynard of Ohio State University
The chairman of the Universys business organization de-
partment declared that e thing that needs stress
In 1854 for businessmen the making of the mplementaton
The journal. (Caldwell, Ohio) 1934-1961, 1954-01-14

Top-dressing meadows with
manure and straw will help
protect legumes from winter IN
jury.
The journal. (Caldwell, Ohio) 1934-1961, 1954-01-14
NOTICE OF APPOINTMENT
Case No. 1851
Estate of Harry C. Clymer,

Notice is hereby given that Nola
Clymer. of Dexter City, Ohio, has
been duly appointed administrators
with the will annexed of the estate
of Harry G.. Clymer, deceased, late of
Dexter City, Noble County, Ohio.
Creditors are required to file their
claims with said fiduciary within four
months or be forever barred.
Dated this 18th day of January, 1854
w. V. ARCHER,
Acting Probate Judge of said County
% % 80
The journal. (Caldwell, Ohio) 1934-1961, 1954-01-14

If it's advertised in The journal
Say so when you are buying.
The journal. (Caldwell, Ohio) 1934-1961, 1954-01-14
CARD OF THANKS

CARD OF THANKS
We wish TO express our graft
tude to everyone who assisted
us in anyway during the illness
and death of our brother and
uncle, C. A. Drake.
Sisters, Nieces and Nephews
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-06-27
THE SUN SUN GOES OUT ~

eyes with smoked glass or heavily
over-exposed camera film. Never
look at the sun with unprotected
eyes. Especially, ssereT look directly
at the sun through even a small
telescope or field glasses. The
lenses act as burning glasses, and
the heat in one quick instant can
do irreparable damage to the eyes.
Note the appearance of little
crescent images formed when the
crescent sun shines through small
apertures - between the leaves of
a tree or through a hole in a cur
tain. If you have east windows,
you can try a curious experiment
by shutting out all light except
that coming through a small hole
about an eighth-inch across). Let
the light shine onto a piece of
paper or a wall eight or 10 feet
away from the hole. 1t will form an
accurate picture of the partially
eclipsed sun. a. S. D., JR
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-06-27
WHEN

ity will be around 80 miles wide. 1t
will extend from eastern Nebraska,
squarely over Minneapolis. then
on to the Keweenaw Peninsula Of
Upper Michigan, across Canada,
the Atlantic, Scandinavia, Russia,
Iran and India. All along this
course groups of scientists will be
waiting to take advantage of the
brief period of total eclipse. The
maximum complete blackout will
be two minutes, IS seconds, near
the Faeroes Islands. The maximum
in this country win be one minute,
"a seconds on Lake Superior.
Protect Youx Eyes
HOWEVER. including partial
phases, the eclipse will last around
two hours, with maximum Obscu-
rity at just about Z am, Eastern
Daylight Time, or 6 am, Central
Daylight Time.
When you watch it. screen your
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-06-27

HogmOne Oil. When applied ex-
ternally, through gentle massage.
Estrogenic Hormone OIL enables
your skin to hold moisture. This
moisture fills out the underskin,
which in turn sEnooths out the
surface skin. Wrinkles disappear,
one by one. Even under a summer
sun your skin looks younger!
Zee amazing Eesu1as-10vvg
Make Estrogenic HormOne OIL a
daily habit. 1t is particularly good
during the summer because it is
light, pleasant and its liquid
form is quickly absorbed by the
skin. Wear it by day. Apply to
your face and throat every might.
Estrogenic HormOne Oh contains
10000 international units of nat
ural estrogens per ounce. 1t can
make your skin look smoother.
younger-nOw and for years to
come. TwO-months supply. 500
plus tax. Helena Rubinstein, Inc,
655 Fifth Ave-. New York %.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-06-27

On Wednesday the world
will watch a rare event:
the sums eclipse. Here's
how it will look to you
AMnLIONS of Americans who rise
I'VE early enough next Wednes-
day will see an event of world
interest an eclipse of the sun.
And even those who do not get up
ON time viii hardly be able to miss
it, for the solar blackout win be
televised, kinescoped, mOvied and
radiOed - the most thoroughly
observed astronomical happening
in history.
A solar eclipse takes place when
the moon comes between the sun
and the earth. and cuts off the
formers light. The sun goes out"
completely along a narrow path.
On Wednesday this path Of total
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-06-27

EVERY woman over IS should
1malea spectral point Of daily skin
care in summer. Drying heat and
sunmakeslEinagef faster. It becomes.
parched. flaky, more prone to
wrinkles and crepiness. Yet this is
so unnecessary! For any woman
can keep her skin smoother and
younger looking with EstrOgenic
HormOne OIL.
owhowHmames aeSeakwEinlEles
Science has proven that estrOgenic
hOrmOnes are one Of the most
effective ingredients known today
in making women look younger.
Up to IS. a wOElan's skin receives
an ample supply Of natural estrO-
gems through the blood system.
But after IS. natures supply Of
estrogens begins to diminish. As a
result, your skin becomes dry and
subject to lines and wrinkles.
TO postpone this aging process.
scientists in Helena Rubinstein
Laboratories developed EstrOgenic
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-06-27

hosoHes IL cosc Mademe RbRsW found that esfOgNRc vOn
can defeat snkes and kep yOsger looking NO GN hOw
ks Essegec HOymon Oh help prevent ssns damage skis
East Cleveland leader. [volume] (East Cleveland, Ohio) 1942-1970, 1954-01-14
Pot Luck Offers
Decorating Ideas

"Just Among Ourselves" good
talk, good food, good fun will char
acterize the annual Hilltop Garden
Club pot-luck day, January 21st,
1854, at Caledonia School. The
Hilltop family" will include club
members, Caledonia school per-
sonnel, and Miss Martha Driver,
Caledonia branch librarian.
Mrs. Richard P. Wolf, chairman,
Of the hostess committee will have
the buffet tables ready for lunch
con at II noon in the garden club
room.
Conversation Pieces" represent
ing hobbies of members will be on
display in the windows which form
one side of the room. These have
been arranged by the room display
chairman, Mrs. Cuthbert J. Rowles.
The Arts and Crafts committee,
an active group under the direc-
tion of Mrs. Norman Gascoigne,
will provide more inspiration on
the opposite side of the room where
six bulletin boards will carry Great
tive designs done by the members.
These will remain in the Visual
East Cleveland leader. [volume] (East Cleveland, Ohio) 1942-1970, 1954-01-14

Thorne rd. has enlisted in the Z. S
air force and is beginning his train
ing at Lockland Air Base.
CLARK AFB-Now on their re.
turn trip to the United States from
their duty stations with the Thir.
teenth Air Force in the Philippines
is one airman from East Cleve-
land.
Arriving in San Francisco early
in January aboard the USNS
General C. G. Norton" will be
A-1C William c. Tupes, 14516 Ar
denall ave.
Airman Tupes will be stationed
next with the 518th Air Defense
Group at the Niagara Falls Air
port, n. Y.
During his Philippines tours,
Airman Tupes served at Clark Air
Force Base, north of Manila, with
the 6200th Air Base Group.
Serving aboard the attack trans
port USS Olmsted which took part
in amphibious force training opera
tions at Norfolk, Va, in December
was Lloyd J. Douglas, seaman
USN. He is the son of Mr.. and
Mrs. Pete E. Lafleur of 1926 Hay
den ave.
East Cleveland leader. [volume] (East Cleveland, Ohio) 1942-1970, 1954-01-14

Sciences mighty mite," the
transitor, will be the subject of
a lecture-demonstration by Rob-
ert C. Clark, of Cleveland, public
relations supervisor for the Ohio
Bell Telephone Company, before
members of the Mems Club of the
Church of the Cross at the church,
Caledonia and Winsford Roads, on
Tuesday, January 10Th, at $50.
In a non-technical manner Clark
will explain the development and
use of this tiny wonder which, in
general, will take the place of the
vacuum tube many times its size in
the fields of communications and
electronics. With portable equip
ment he will demonstrate some of
its uses.
The speakers equipment will in
clude a "walkie-talkie" no larger
than a mans fist, made possible
by use of the transistor. In DEM
onstrating the transistor's amaz-
ing powers of amplification, he
will make a small device boom like
thunder.
Our scientist has predicted that
the next % years will be the
"Transistor Age" Another has
said that in years to come atomic
energy will be the muscle and the
transitor will be the brain.
The most important element in
the transistor is germaninum, de-
veloped by Bell Telephone Labora-
tories, which is the purest metal
known to man. 1t has only one part
impurity to one million parts
purity, being so perfect, in fact,
that to make it function some i'm
purities have to be injected
into it.
Clark, who will emphasize the
growing trend toward miniaturiza-
tion in the field of communica-
tions, has been with the Ohio Bell
for rs years. Previous to his entry
into the telephone business, he was
in the sales field and employment
work and then in the advertising
departments of newspapers in De-
troit, Akron and Canton
East Cleveland leader. [volume] (East Cleveland, Ohio) 1942-1970, 1954-01-14
Our CTS

Richard ]. SON, 1899
Thorne rd. has enlisted in the U. S.
air force and is beginning his train
ing at Lockland Air Base.
East Cleveland leader. [volume] (East Cleveland, Ohio) 1942-1970, 1954-01-14
Top Swedish
.Gymnasts To
Show Here

Cleveland is one of the cities to
be visited by the Swedish National
Gymnastic team in it's coast-to-
coast tour of the United States, to
make the first time in four years
that an European gymnastic team
has visited this country.
This 16-man team was rated
Number One by the press at the
international gymnastics festival
this past summer at Rotterdam.
so teams, representing practically
every country, was entered in that
event. The team is in charge of
Eric Linden, famous coach of the
Swedish National and Olympic en-
tries.
Each of the 16 men on the team
is an Olympic or Swedish National
winner in a openfield field.
The Cleveland exhibition will be
staged at American Turner's gym
nasium, 1919 Lorain ave-, Friday,
January 22nd at $3.50 pm. Demon
strated will be tumbling, calisthen-
les, apparatus work and vaulting.
Sponsors Of the exhibition, which
will be an inspiration for teachers
of physical education as we'll as
provide opportunity to see what is
taking place elsewhere in gym
nastics, include the YMCA (all
branches), Western Reserve Uni
versity Department of Physical
Education, all Greater Cleveland
Turner's, A.A.U. Gymnastics Com
mittee, Cleveland Athletic Club,
Cleveland Sokols, Tudor Arms Ath-
letic Department and all Swedish
American clubs and lodges.
Tickets may be secured at the
Y House on Lee I'd. or Koenig's
Hardware.
East Cleveland leader. [volume] (East Cleveland, Ohio) 1942-1970, 1954-01-14
Your Clubs

The first meeting for the new
year for the East Side Alliance
of Delta Delta Delta will take
place Tuesday evening, January
10Th at $50 p. m. in the home Of
the Misses Jane and Pat Casey
1878 Kenmore rd., Shaker Hts.
The program for the evening
will be talk given by Mr.. Ralph
Beattie of the Beattie Company on
precious stones. Hostesses will be
Mrs. D. P. King, Mrs. w. H.
Pangborn, Mrs. Harold Douda,
Mrs. c. P. st. Clair, Mrs. r. w.
Stevens. Mrs. Robert H. Hall is
taking dinner reservations and
can be contacted at YE 2-1945.
Club notes may be sent to Elsa
c. Berg, 14600 Euclid ave-, or-if
brief, phoned to PO. 1873. While
the deadline is Tuesday at p. M,
it is appreciated when club items
are received no later than Monday.
A wildlife film will entertain
the Sunny Monday Club at it's
January 18th meeting at the East
Cleveland Woman's Club 1747
Lake Front ave. The hour is 1870
and all Golden Ayers are welcome.
With Christmas handmade gifts
out of the way, Book and Thimble
members will probably pick up
those unfinished articles to work
on at their Friday, January 22nd
meeting in the home of Mrs. J. H.
L. Janson, 1866 Hampton rd. AS
usual, while the other members
sew, one member will do the enter
tanning. This time Mrs. j. J. Rich
ardson will talk about Hawaii.
The Ohio Music Teachers Asso-
citation meets Friday, January 22nd
in Higbee Music Center Concert
Hall, with Mrs. Harriet S. Harris,
chairman presiding.
Mr.. Frank Friedrich, program
chairman will introduce Mr.. Frank
lyn Cornahaw, a private instructor
of artist grade students.
The East Cleveland Woman's
Clubs Circles are joining forces
today noon, sponsoring a "Smor-
gasbord" in an endeavor to re-
plenish the welfare fund Golfers.
Members will bring their favorite
culinary delights to add to the
fare.
Mrs. Elizabeth Shalvoy, Circles
Chairman, will major domo the
affair assisted by the four Circles
Mrs. George Leffel, Mrs.
Harold A. Burrow, Mrs. H. NJ.
and Mrs. Anne DeLacey.
Bridge and canasta will add
pleasant few hours to the day.
East Cleveland leader. [volume] (East Cleveland, Ohio) 1942-1970, 1954-01-14
Church News

Church news may be sent to Elsa
c. Berg, 14600 Euclid ave-, or-if
brief-phoned to PO. 1878. Dead
line for all news is Tuesday at 5
p. m. 1t is appreciated when church
news is received no later than Mon
day. When there is a special event,
talk it over with Miss Berg.
Wittenberg Women's Guild will
hear review of "a Bargain With
God" at their Thursday, January
21st meeting at Higbees at IL
o'clock. This book was to have been
reviewed on December 18th, but
another was given instead.
Circles of the Windermere Meth
odist Church will meet at the fol-
lowing times and places:
Tuesday, January 18th: 1890
p. m., Circle 5 with Mrs. Chester
Harlan at the East Cleveland
Woman's Club 1747 Lakefront ave-;
7:45 p. m., Circles 9 in The Home
Builders Room; p. m., Circle 10
with Mrs. John Kline, 1862 Argus
ave.
Wednesday, January goth, all
circles will meet at 1890 p. NJ
Circle l with Mrs. H. K. Morlan,
1882 Holyoke ave.; Circle 2 in the
Home Builders Room; Circle 3
with Mrs. Ray Gilmore, 1922 Colt
rd.; Circle with Mrs. F. B. Motz,
1888 Reyburn rd.; Circle 6 with
Mrs. j. D. Woodley, 1915 Fern
wood ave.; Circle Z with Mrs. Robt.
Hamilton, 1918 Burnette ave.
Thursday, January 21st: 8 p. m.
Circle s with Mrs. VIM. R. White,
1905 Earlwood rd.
Mrs. Rebecca Claflin will review
East Cleveland leader. [volume] (East Cleveland, Ohio) 1942-1970, 1954-01-14
PTA NEWS
STUDY FOODS

STUDY FOODS
FOR PRE-SCHOOLERS
Food as the Child Sees 1t" is
the title of a film to be shown at
the Cleveland Pre- School Mothers
get-together in the old gym Janu-
ary goth at 1890 am. The film is
loaned through the courtesy of the
Cleveland Health Museum.
While mothers study this sub
ject, Miss Martha Driver will con-
duct the usual story hour in the
next door library.
East Cleveland leader. [volume] (East Cleveland, Ohio) 1942-1970, 1954-01-14

department chairmen to give mid
term reports and make her own
report.
Windermere Assembly No. 7 Or
der of Rainbow for Girls will hold
formal initiation Wednesday,
January Goth, at 1880 p. m. at the
East Cleveland Women's Club,
1747 Lakefront ave. This is the
last meeting of the present Wor-
thy Advisor, Mrs. Chris Beach,
who will hold the traditional rose
ceremony for her officers and choir
following the initiation.
Charlotte Wormald is the wor-
thy advisor elect.