The Tribune. [volume] (Roanoke, Va.) 1951-19??, 1954-06-26

1hose OF us who literary or RELIGIONS n;ndod
sometimes fail to appreciate tremendous nnact
mas on our American way of life got to
thinking about this recently when reviewed statistics
on the great sums of money that are being snen+ j.;
ieo ana the large numbers of people who secure en-,
pioyment through this source The money Rms nm int
unions ana the workers who benefit from these
lures legion. ~ f'"i-
AMe paat'cudr eVents that chanaeUed auu think
ing otomg thas line aoere several Dictures ebo,,;,
prominent Negroes featured in adsertisiuo COM, If
the Jacob Ruppert Breaoery qoEich makes, Ka;.L
ooc"er Beer These included such people as the Sney
sn'emaemt OF Nurses of the Harlem Hospital the first
Me9ro 'oomam ever to head Neao York City Nsrsi,o
otovJ. Superintendent Olida c. DniIa ,voe sbo.,m
rece'"'mg an aOard of merit from Vice-President
herman A. Kate of the Jacob Ruppert Breaoera Then
'"ere s0ere Actress Marine Suivnm NJ Chester Kinds
ca0ac aoorker OF NeaO York City, group of prominent
e'o f0TH tddaes attending social classic and Others
In reading of the vast advertising program that the
makers OF hnckerbocker Beer is carrying on I was so
impressed by the large amount of consideration that ia
being given to the Negro market that decided +b.+ ia
call on This particular company could secure its
cooperation in establishing Memorial to Americas
greatest Negro leader Booker T. Washington espec-
Tally sought help the distribution of the
1hgton nall dollar told representatives of the Jacob
RUPERT Brewery of efforts to perpeuae the ideals
ana teachings of Booker T. Washington through the
establishment of Service Memorial" at his birthplace
IN FRANKLIN County, Virginia and asked if they would
NifAiiS great
oy using the CarverWashington half dollar as good
VIII builder in their advertising field Without any hest
taton, they purchased 10000 of these half dollars to
give to their customers in making change and stated that
they will be willing to buy quarter of million of them
there is demand the part of those who purchase
Knckerbocker Beer.
In the February issue of the Roanoke Tribune
cdtIed attention to the fact that because of the Loav
alcoholic content of beer 1t should not be oaaht of
as an smtoracamt also sought to direct attention to
the fact that the beer industry is of nationwide ina
portance IN that 1t not only gives employment to
thousands of aCorkers bat also pays millions of dol
lars into national treasury I'M the form of tares
In summing up the situation this week. I'd like to-
point out another factor that should be of special interest
to Negro readers That factor is this:
Since such large sums of money being spent by
the beer industry in advertising and since large po
ton of this money is being spent projects that will
contribute to the wellbeng of Americans of various
groups all else being equal every Negro who drinks
beer would do well to drink the beer that considers his
needs In doing he would contribute racial better
ment by purchasing the beer that included Negro
and Negro projects in it's advertising spending
program. And in this connection we have very good
to recommend Knickerbocker because of the
large consideration given to Negro industry and Negor
welfare by the Jacob Rupert Brewery.