Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1954-12-11
Gifts Give
Luxury and
Usefulness
Shopping This Year
For "Her" Is Eosier
For Him" During
This Christine.

offering an unprecedented and
thoroughly DELIGHTFUL combination
of glamor and practicalitv. this
wears crop of gifts for the gals
heralds a gala Christmas with en-
during charm, and it's going to be
easier than ever for chin" to shop
for her" as a result.
In former years, a lady might
discover under her tree CLAM
orous neglisee. Thrilled with this
dainty and delicate attribute to her
famlninity, she would try 1t on
briefly, lururiatine in the rich
folds and Grapes, the ruffles and
lace.
She would admire herself in the
mirror and then, regretfully, re-
wrap 1t In tissue paper and place
1t In her closet along with other
treasures that she was afraid To
use or wear.
On t,'e other hand. the useful
aprons and robes and slippers she
received were short on flattery
Practical gifts were plain and
sturdy; glamorous gifts were frag-
lie and frivolous.
Different This Year
But this years would-be Santa
will find an altogether different
picture awaiting him when he
visits the fashion departrnents.
Progress has caught I'D with the
feminine instincts that call for the
flatterv or glamour with the good
sense of practically.
The most fragile-1ooking lingerie
Is completely washable. Dream
soft cashmere sweaters are moth
PROCEED. Exotic 1ounging slippers
are comfortable flexible. vet will
not crack. Intricate pIeated blouse
dellcacies need no ironing and
keen their pleats forever.
These are lust few examples
of ways In which luxury has met
the challenge of sinplified living
The male shopper-or any other
shopper, for that matter-faces no
conflict this year between the two
extremes of Citing. The questions
us it useful?" and "Is it flatter-
fng?" are now answered in the
affirmative by almost every gift.
The most luxurious furs-once
unfit for really bad weather-are
now treated for hearty durability.
Gloves that are lined for addition
al warmth retain their feminine
slenderness through artful styling.
Handbags with ample carry-space
look deceptively slim.
Frilly cocktail aprons, embroid-
cred, sequin-studded or ruffled,
: remain gpert and : hi1lowy after
countless washings.
Intfmates Desirable
The sleep-wear field offers new
variety, new style-consciousness
and, Of course, great practical
advances In easy-care qualities.
Granny nightgowns, b1oomer
and Bermuda shorts pajama styles,
exquitite peignoir and nightgown
sets are available in a tremendous
assortment of quick-dry, no-iron
synthetics and natural fabrics that
have been treated for permanent
freshness and facile upkeep.
And how much more she ap-
preciates daintiness and high styl-
Ing when she can wear it, wash it
and wear it again,
Even cosmetic gifts achieve new
practically in packaging and func-
ton. Travelling kits, boudoir show
pieces, re-usable apothecary Jars
and tree decorations are some of
the newly functional packaging
devices that house cosmetics this
Christmas.
The items themselves are group
ed with down-to-earth good sense
Sets for the bath contain a logi-
cal assortment Of oil or bubble
connections, busting powder, COL
ogne and soap in matching scents
Travel sets feature unbreakable
containers or non-liquid beauty
aids in small, convenient amounts.
PurSe-size fragrances come in SOL
Id, cream and LIQUID sachet forms
and in containers that make pref
ty fittings for any handbag.
Light Weight Luggage
Luggage is another gift group
that has made a mark in combin-
ing glamorous and practical ele-
ments. Now lightweight and fash
ionable shaped, luggage pieces are
engineered to carry all travel
needs with utmost safety and con-
venience. Designer colors and pat
terms are available in the most
sturdy materials and many are
easily cleaned with damp cloth
In every gift category the Won
derful story is repeated. The two
Christmas stars, glamour and prac-
ticality, merge to make this Yule-
tide merry time indeed for every
Santa and his lady.