Milford chronicle., 1954-12-31

IN Jne body, as is fat and so should be con-
tlnually and frequently renewed.
$3.50
HOW TO CREATE JOBS
In new study entitled Investment for
Jobs, the Chamber of Commerce of the Uni
ted States urges changes in the tax laws that
VIII encourage the investment of money in
Job-creating enterprises. The changes sug-
gested are: reduce government expenditures :
move toward lowering of the progressive in
come tax rates; tax persons with highly 1uc
tuatlng incomes on the income averaged over
period Of years; hold the corporation in
come tax rate against any further increase
ana work toward a gradual reduction: re-
dQce the capital gains tax and make more
adequate provision for the offsetting of
losses.
This program, which the Chamber terms
imperative is not proposed Just in the in
LeresC OF those who own shares in corpora
lions; AS the studys title implies, it is pro-
posed IN the interest of everyone who works
Tor living. During the next 20 years. as a
result of expected population growth we
Will have to create an average Of 100000
JOBS year II employment at the desired level
Is 10 Oe maintained. In other words, the labor
force IS to grow at the rate of 10000 people
a Week-and about $4,000, 100000 a wear
IN new capital will be needed to create Jobs
for them.
There can be no doubt that people in all
income brackets are interested i'm buving
snafes IN American enterprise-the excellent
response to monthly stock investment pro-
gram which was started only a few months
ago proves that. Also, there can be no doubt
Jnat present tax laws do discourage invest
ment-and thus act as a brake on further
industrial development and further improve
ment IN living and working standards.
&Go&G
BEEF CAMPAIGN IN FULL SWING
The nationwide beef promotion campaipn.
winch has been in full swing for a number of
weeks ana Will continue through most of
November, is an outstanding example Of how
Daslc food industry is dealing with sales
problem by using its own initiative and re-
sources.
Our cattle population is at an all-time
nigh, and, as a consequence, the volume of
oeeI on the market is unusually large. The |
long draWn-Out drOuth in some cattle regions
mas also pushed marketings beyond the nor
mai level. The beef people decided that the
way to deal with the situation was to greatly
Intensity their prOmotiOnal activities. to
show the housewife that beef is a good buv. /
ana thus to bring about greater consunp-
ciOn.
Packers and retailers have cooperated en-
with the producers. The De-
partment of Agriculture has lent a helping
hand. The vegetable industry is another par
lclpant, in promotions tying in vegetables |
with beef. The emphasis is on the inexpen-
slve cuts Of beef, such as those used for
sIeWs-these are as nutritious as the most
costly steaks and make fine eating when
properly prepared. All kinds of attractive
recipes are being publicized, along with other
written and spoken material. The upshot is
that Just about everyone in the country who
reads newspapers and magazines, listens to
yne radio, or watches TV, is getting the beef
story through news reports or advertising.
II Will be interesting to learn the results Of
.nls camapign when the figures are finally
-alileo. Meanwhile, it's encouraging to see a /
major segment of agriculture WORKING to
solve real marketing problem throuoR its
lwn efforts.