davidaulloa/AmericanStories huggingface dataset:
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-03-10
AUTOMOBILES FOR SALE

,2-tone ereen finish: fully custom
equipped. S1.495: Gee guarantee
CAPITOL cADILLAc-OLDSMO
co 1879 22nd st. NV. ST. $4,000
PLYMOUTH 81 cranbrook 4-dr.:: at.
tractive green finish: r. and h. ant
spection invited: 1915. HALEY'S
INC. M st. at LIST st. Sc, Ii. 10000
PLYMOUTH 40 cpe.; good light green
seat covers. good heater. new Wv
tires bait, pump and wheel; mo.
tor Just completely overhauled: car
in fine cond.; $3.50. 5o4 18th
riI.YMourn 'ss club coupe or 4sdr.
sedan r r and an r.; seat covers; both both
1896 green Ro 9aiIh' Mo Sf Rs~ 1 n.y.
Your Chrysler-Plymouth Dealer,
is Kennedy st. NV, tn. 2-4119.
PONTIAC 1883 station wagon; S.. 4Ss;
ieit over I, never sold: new warranty.
s eSss 'hl HON. D0WfF o ss65f5nf PoN sT9 e
1921 Connecticut. WO. $500.
PONTIAC 1858: must sacrifice, red
convertible. less than 5000 MI.
power steering. T. and h.. windshield
washer. fender skirts. red leather
upholstery ,1S wv Wv. tires psrfsct con-
LIAMs, ST. 3-7l00; XII. 9-s25S
ewes. -I2
PONTIAC 1854 6-cyl. Cdr; S1.74s;
new warranty. never sold; immac-
ulate. FLOOD PONTIAC. 1921 Con-
PONTIAC 1858 chieftain "s" de
luxe 4-dr.; Hydra Matte, r. and h.,
undercoat. premium white side wall
tires, windshield washer and many
other Pontiac accessories; driven
only 1900 miles by owner: price
only So, 1915. Can arrange terms and
take trade. OIL. 4-4301. Ill
PONTIAC 1919 convertible coupe; {
cylinders; IH5ydrs-Matie. !; and h:
Plymouth used cars, 63I2 Georgis
ave. NV. tn. 10000.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-03-10

This IL the one. A
Riviera Special with
Dynaf1OW, radio and
heater. 2-tone green
and grey finish Is .
style stand-Out. For
the buyer who wants
. lot of car. Written
guarantee. Car 1902
At $40 H st. NE.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-03-10
so Chew. S1,0s5

If you're interested in
value, you'll be inter-
ested In this car. I'm
maculate inside and
out. Lovely original
hunter gre e n, 2 door
Styleline. equipped with
= fine radio and heater.
Written guarantee. Car
1920 1t 61O II st.
NE.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-03-10
AUroMoBiLEs FOR SALE

PONTIAC '63 Super Catalina hard
top; 2-tone fnish, Hydra: r. and
h.. premium WV. tires, 2-tone all
300. our price. only So, l95. BLAsS-
CLARK, Florida ave. me-. AID.
Pontiac so streamliner "s" 4-door;
slip covers; Ss45. KLoPFER MO-
TORS. INC, Lincoln Mercury. safe
Buy Car. Fairfax Circle. Fairfax.
Va. Crescent $4,000. 10
PONTIAC 1859 s-cyl. 4-dr. sedan;
b1v 14d hor 5Edr ed ncas.. 1i;sgS
o9th, used cars. o31" 0eorgia ave.
f 2sGT. dr lSso s sss ! sy:. T1
new new condition 10. 500 mi; only
owner driven lwoman). Priced rea-
sonably for quick sale. EN-. 2-S750.
PONTIAC as convertible; r. and h.,
EAST MOTOR CO TordS. l4oo
PONTIAC AS S-cyl. 3-dr. streamliner;
t slast sl 5ydrf It, s-7ii5sff. h. frfsl
PONTIAC 1858 chieftain de luxe "s''
.-dr.; powder blue. with r. and h.,
terms: LIVINGSTON MOTORS. iSS
Florida. ave. ne, Elk. j-:S:.. Open
Pontiac 80 "s" cow. co, ,ned
with r. and h. and Hydra Matte;
$Sa5. No 335-A. MONHOE rOstU,
1887 EaSt-West hwy, 8, g., Nd.
JU. 5-7S04. Open evenings till 8.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-03-10

A FordOmatic Fordor
80" for the buyer who
wants nothing but the
best. Dove grey ex-
terror CLEANS like new.
Under the hood It's
perfect. II q do and
heater. Written guar
antee. Car 42s3O at
5000 MINI. Ave. NE.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-03-10
AUTOS FOR SALE Gent,

OLDS '52 "ss" 4-dr.; in peri. cond.
S1,695. JUSTINE oLDS. 5000 Bal
timore ave-, Hyattsville. Ia
OLDS 1851 "sS" Holiday coupe: ,Hy-
dra-M Matte. radio. heater. turn sigs,;;
e esssL S SSnd s:.agH4 Ts' owner s1IIoO
Obs 6s, 'iS .'ooS 4-door; r. and h.,
hydramatic. original black finish;
cheap TRANSPORTATION. $195. HOYLE
MOTOR SALES. 1717 r. !. ave. p.e'
Obs ISi 1850 1850 20 black sedan; :. and
h.; beauty: S795. PENNY MO-
TORS, 1920 R. I. ave. me-. La
Obs GiSSo f95s "ss" rocket engine con-
black top, white tires, radio. heater,
Hydra.Matic; power brakes. n Ride
cAD1LIOxcc-oIDsMoBiLE Co. 1922
22nd St. NV. ST. $4,000. Closed
oi INSH 1883 "es" rocket engine 4.dr.
sedan: ivory and black finish. white
wall tires, radio, heater, Hyrda-
Matte, power steaEing: tinted glass,
ceq%tp54YnnEi cA egs CO. SApl is2
22nd st. NV. ST. $4,000. Closed
o iISSA'f5a "as" 4-dr,; beautiful q
tone t ETsen n s5s with p pIsstia . ".
Covers. power steering. less than
1S9sTo @le MoToRs. ' fas Florida S
ave. ne. Elk. 3-2S22. Open 8 to Q.
OLDS 81 "9S" Holiday cpe.; 2-tone
green finish. light bottom. dark top.
dows. 1-owner car: $1.495. L1V-
INGsToN MOTORS 1913 Florida
o STs; ni .s$ E1 ss s-2 aoIidsy cpe.; let
black finish with ivory top, all red
leather interior, power steering.
power brakes. autronic eye, premium
Wv. tires, electric windows, ,selec-
$$;ss5. 81, ts$% s;,orI k5ivi Nc W. $p
OEDs isl or "ss' 2 4,d r. UNUSUAL,
clean and nice: one owner and car
ries our warranty; $1,295. LUS-
TINE oLDs. 5000 Baltimore ave.
Obs aEss's Sa} ISL "ss" choice of / : OF
perfect: 81 ,295. JUSTINE oLDs,
$500 Baltimore ave-. Hyattsyille'
oLDs '6s "ss" cdr; Hydra Matte,
heater, turn signals. Less than 1000
miles n1 THIS 16 p T2ca a q n sS5 car sell
MOTORS. SS01 Old Bladensburg I'd
at Piney Branch. Sill. SpG.., Md
PACKARD 81 Super 8; sood rubber
500. 10 5-4197.
PACKARD 40 4-door: radio. heater
seat covers: immaculate interior,
car for only S3Sa. WHEELER. INC: :,
Chrysler's Outstanding Dealer. $500
Wisconsin ave. NV, EN-. 3-47OS!
Open Sundays, IL to d.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-03-10

A good dependable
Dodge 1T . good low
price. It's q D0dge
First Series. one Of the
finest Dodge cars made.
l-dr. sedan; lovely
green paint job. And,
IL Is really and truly
q Good Value Special.
Ask for Car #2867 1T
61O ii st. NE.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-03-10

The Green Hornet has
nothing on this car;
Speedy, luxurious, spa
ci0uS 4-dOor Sc.
dan. In glea m l n 9
green. A good value
special. Car #2688A
at 61O Fl st. NE.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-03-10
AUroMoBILEs FOR SALE

PONTIAC 80 Catalina star Chief;
beautiful 2.tone nnish with match.
tng. 2.tone leather upholstery; r,
ana h., Hydra., premium Wv. tires,
S., 895. terms. LIVINGSTON MO-
TORS. 1913 Florida ave. ne, Elk. g.
1879. ODan to Q.
PONTIAC $50 Chieftain de luxe 4-dr.:
immaculate inside and out: one
owner. car that reflects previous
dr.. seat covers. $l,306. HALEY'S,
INC. M ct. ct LIST st. S.e.. Ii. $4,000
PONTIAC go "e'' club coupe: traded
from. the original owner; attractive
two-tone gray and hlue. =. and h.
gee tnis one and eor,gare our price
y q; a l !; q; Sc. y. $4,000: --I2
an1 rHns NE new $685., terms;
AENAULT 1851 conv.S {, and h.. good
so1 a a Can I'M. 3-Sss" between
f9H RiRk 1850 Champion 1 4.Sr.
equipped. heater and gas saving ov-
erdrive, clean throughout; test drive
S sh,s ecSnc ,a buy; tSdsE q only
"a; $4,000. 32es wii5on blvd,
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-03-10
AUTOMOBILES EoR SALE

PAcKARD s24s 4 Ef6p n poNTIH
1921 Connecticut.
PLYMOUTH '4S Special de luxe 4-dr:
sedan: equipped with r. and h. Good
economical transportation. Priced 70
sell Quickly at $344. KENYON-PEC
T Ta "a 5so $40 d 5es hT Vii 5 e!I
PLYMOUTH '4s 4-dr.; recent motor
PYgRpD I M5oo5JoRs., $3.50 pa. ave, Sc,
PLYMOUTH '4e de luxe, 4-door Sc
Se 5000 sSG0 tires heater he One oWney
PTYMoGTH 'ss coupe; new battery,
ggood tires. $500 or best offer. DE.
PIY lHde SO subursan-rhis ALL
n metal station ,na wagon has r and h:
INC. Your Chrysier Plymouth
Dealer PEI 54, No; 10 Kennedy st. nv
rk5 i S.SI No. s7a s% c, %SSSSE
FORD, 1887 East-West hwy. 5. s..
Nd, Ju. 5-7S04. Open evenings
PLYMOUTH 1s4l coupe; r., h.; rea-
Sorapie. ne. o-63US AFTER pm.
"6a Carroll st. NV, RA. 3-33o3.
PLYMOUTH '52 4-door sedan Gran
brook; has r. and h.; Immaculate
MONROE FORD, 1897 East. West
hwy, s. S., Md, JU. 5-7SO4. Open
PLYMOUTH 81 sta. wag. Savoy;
all-metal body; $685.. No. 234-A.
MONROE FORD. 1897 East West
hwy, S. s.. Md. JU. 5-7SO4. Open
PLYMOUTH 1851 convertible coupe;
r. and h.; S1,O95. DIVER MO-
TOR CO. Dodge-Plymouth, Used
Cars; 6312 Georgia ave. NV. To.
PLYMOUTH 1871 Special de luxe;
like new; 1895, terms. ROPER"
Sth and R. l. ave. ne.
PLYMOUTH 1859 convertible like
new: IL. 600 miles: original owner ;
.245. terms. ROPER" 18th and
PLYMOUTH so station wagon: one
owner car. This model has the
I nuT rv doors TS,c r. and h.; s7e5.
Ii, 10000 -12
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-03-10
AUroMoDILEs FoR SALE

0TUDEBAKER "a VS. hardtop COW.
company ofacial Gar, less than 1000
miles. new.car title and guarantee;
velvet black finish, red leather In
terror, fully equip. Here's the
chance to save some real money on
Americas most beautiful car, get q
2-year. "a. O00-mile guar. For the
best 6tudebaker deal. see Mcneil,
MCNEIL STUDEBAKER, 1418 p st.
NV. co. 5-2163. -12
sTvDERAKER SO Commander "v-s"
Starlight 5-pass, coupe; immaculate
feather gray finish. 5000 actual
miles; r, h. automatic drive. etc,
Like new inside and out; traded on
Q new 8 "a Mercury. Many years d
pleasure packed transportation In
this fine value at only $1.795.
NEUTRALITY-SUSPICIOUS.. LINCOLN
MERCURY DEALER. 3715 Bladens-
burg rd.. AP. 1899.
1913 Champion de
luxe convertible: 1895, terms. "RO-
PER-, 18th and r. /, ave. ne.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-03-10
AUTOMOBILES FOR SALE

STUDEBAKER 81. club cpe.: r. and
starting VS. engine in new car con. con.
dition, D. C. inspection guaranteed;
q months or 5000 mile warranty;
1895. NORTHEAST MOTOR CO
,lFord). go Bladensburg I'd. ne.
Ii. $4,000.
SPORTSMAN STOCK CARS t2). 200
cu.-in. engines. full race cam. alum.
Dletelv modified. Riverside 3-49l1.
ZEPHYR 80 4-dr. sedan; r, and h. j;
leather upholstery; 6-cyl. overhead
valve. The feel of big car. 81 ,095.
2-day money-back trial. 4-month
written guarantee HILL g. SAN
DERS. Wash.'s Oldest Ford Dealer,
liza Vermont ave. NV. AID. 4-4300.
III
Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-03-10
AUTOMOBILES FOR SALE

ZEPHYR 1858; H. q 8. oficial car
hoistery; icw-cost Transportation
$1.295. 2-day money-back trial. 4.
month written guarantee. HILL q
SANDERS, Wash's Oldest Fore
Dealer. lila Vermont ave. NV. AID
4-4300. III
Evening star., 1954-01-03
Lower Defense OutIoyMoyCut
Demands for Consumer Goods

ton enters 1854 at or near the
1858 level. This specifically was
true of aircraft. Even though
production for some models was
Cancelled, shifts of money were
made to other designs, from one
type of bomber or fighter to an
other that the AiDForce and De-
fense Department believed more
desirable.
Construction Eases.
, Military construction - t h e
building of giant airfields and big
Army posts-began to ease of
some during 1858, the combined
result of fulfilling plans and
trimming down future training
operations because the size of the
armed forces was to be smaller.
But there remained at least some
additional construction projects
to be started this year, including
the building of a system of air
and naval bases in Spain.
For the fiscal year beginning
next July, the guess is that the
spending of the armed forces
will be about Sal billion, or 50
billion below the current year.
1t should be noted, however.
that is not the Nations total
outlay for national defense.
There is the atomic weapon
outlay. In the current year the
Atomic Energy Commission will
spend an estimated So billion.
The guess is that approximately
the same amount will be spent
in the forthcoming year.
Evening star., 1954-01-03
Records Sole Due to Rise

! NEW YORK.-The recording
! industry expects sales of phono-
graph records to rise Is per cent
in 1854 to an all-time high OF
| $50 million dollars.
Evening star., 1954-01-03
BY The Assoeioted Press

The military men begin this
year to spend little less Of
the taxpayers money and to
ease demands. on commodities
used by both the armed forces
and the civilian. s,
AS 1853 closed the Defense
Department was spending at a
rate of about $50 billion a
month. And Secretary Charles
Wilson thought. that at that
expenditures were "at or near
the peak"
AZ great part of the money
was to pay for planes. tanks,
guns, ships and all the other
paraphernalia Of national de-
fense-almost all of it ordered
long ago and only now being
delivered in large quantities.
Production experts call it LEAD
time" They mean, for example,
that it takes as much as three
years from the time a compli-
Gated piece of equipment is
ordered until the item begins
to come off assembly lines in
mass quantity.
Production Slows.
BY midsummer it was ap-
parent that production in some
big items could be slowed down
notably in tanks and automotive
equipment. With. the approach
of 1854, other items began to
accumulate in abundance, pro-
viding not only material needed
for current use, but for build
ing up stockpiles. Ammunition
once in such short supply that
there was profound worry, was
being produced in such guam
titles that arrangements were
made for reducing or closing out
production from some sources
However, in some phases OF
the armament program produc-
Evening star., 1954-01-03

dent Of the Packard Motor Car
Co. His topic: "The Automotive
Industry Looks Ahead"
The afternoon session win
highlight specific prospects in
the area business picture, with
three simultaneous panel dis
cussions.
Hathaway Watson Of the In
dustrial consulting firm Of Booz,
Allen & Hamilton, will be gen.
eral chairman Of the conference.
w. Frank Gatewood, business
manager Of the Washington
Times Herald. will be program
chairman.
All interested business firms
whether members of the Board
Of Trade or not, are welcomed.
Ticks, priced at 81, including
the luncheon, are available at
the Board of Trade offices. room
2O4, Star Building.
Evening star., 1954-01-03
Business Outlook Conference
Scheduled Here January 26.

The Second Annual Business
Outlook Conference sponsored
by the Washington Board of
Trade will be held January 26
in the Shoreharn Hotel. Presi-
dent Harry L. Merrick an
nounced. 1t begins at $3.50 am.
and will include a 1890 pm.
luncheon session.
Scheduled to speak at the
morning session is DR.. Ralph j.
Watkins, research director Of
Dun & Bradstreet. whose topic
will be 1.-THE National Economic
Outlook" He will be followed
by DR.. Homer Hoyt, urban land
economist, on Population and
Business Trends in the Greater
Washington Area"
These talks will be followed by
a panel discussion.
Guest speaker at the luncheon
will be James N. Nance, presi-
Evening star., 1954-01-03
New Success Reported
In Battling Traffic Jams
BY the Associated Press

NEW YORK. Jan. 2.-Ameri-
can cities began to battle the
traffic congestion problem with
growing success in 1858, George
w. Anderson. executive vice pres
ident of the American Transit
Association. said in summing up
the bus and streetcar industry's
activities for the year.
Mr.. Anderson said the asso-
citation Joined with realty groups
and mercantile organizations lin
an effort to battle this evil which
is stagnating industry and COM
merce all over the country"
Looking ahead, Mr.. Anderson
said the industry anticipates a
time in the near future when
the travelling public will return
to mass transportation vehicles
as their principal mode Of travel
downtown.
Evening star., 1954-01-03
By Sterling T. Green
pre.s F;nune;ut Writer


The administration rounds out
q prosperous year in Office. hope
full and outwardly confident
that today,s rolling business adj
justment" won't become a snow-
balling recession.
President Eisenhower's first
year set all-time records for pro-
duction, employment. consumer
earning and spending. and in
dustrial expansion.
But half way along q few In
dexes stopped going UP. BY fall
some were drifting down. Farm
ers' complaints made the front
pages. BY November. because
factories had made more goods
than customers bought. many
companies were cutting produc-
ton and selling of inventories.
The curious result: Amid al
most unparalleled prosperity.
business was more concerned
over recession than imitation.
Economists divided majority
though 1854 would be down a
little but still the second best
year in history; some feared q
1949-type slump or worse.
Record for 1858.
Here, in detail, Is the kind Of
appraisal which ranking Gov
ernment economists are fur
nishing to their bosses:
Prices-very stable, although
edging up by small fractions
each month since spring. The
pattern may continue through
the first half Of 1854, with rising
rents and utility rates just about
offsetting commodity declines.
E m ployme n t. Joblessness
reached a postwar low in Oc-
tober-a bare minimum of l.
162. .000-but there were signs Of
rise this winter. Employment
for the year was at an all-time
high: in August So. .40S, 900 Amer
lean had jobs. However. factory
employment declined in the fall.
Wages Reach Peak.
Wages-Average earnings of
factory workers reached q peak
of $71.93 a. week in March and
stayed close to that level. Pay
per-hour went on rising as over
time earnings fell off.
Savings and Credit-Consum-
erS were still saving more than Z
per cent Of income. about the
same high rate as in the past
two years. Consumer spending
remained high. Installment
credit and bank credit in recent
months expanded less rapidly
Evening star., 1954-01-03
Reasonably Reassuring,
GimbeI Says Of Outlook
BY the Assoeioted Press

NEW YORK, Jan. a. The
business outlook for the first halt
of 1854 is reasonably reassur-
ing" Bernard F. Gimbel, Chair
man of the Board, of Gimbel
Brothers, Inc, said.
after is consecutive quarters
Of expansion and inventory
build-up." Mr.. Gimbel remarked
"the general economy began to
suffer a mild setback in the third
quarter of this year. However.
If there Is any further let-down,
it will no doubt be kept under
control, for there seems to be
no fundamental weakness tn the
economic structure"
Mr.. Gimbel said selling would
become increasingly competitive
but that economic indicators
would seem to suggest that con-
sumers will not shy away from
the market place"
Evening star., 1954-01-03
Administration Stresses Gains
In doubts '54Recession

than at the crest Of the boom.
Summary - One economist
looks back on 1853 as year of
gratifying prosperity Of the
classical type"--free from specu-
lation and with expansion built
solidly on growing consumption
rather than on military SPEND
ing or imitation.
Outlook for This Year.
Two extreme views are held as
to whether the United States is
moving into recession.
One, more commonly held by
European economists. Is that the
long United States boom is wear
ing out. The argument is that
the backlog Of pent-up wartime
demand has worn out, defense
spending is tapering of. indus
trial capacity is overbuilt and
consumers are well supplied,
while credit has piled up until
the economy is burdened with
debt.
Add to this the farm situation,
always watched anxiously. Lower
farm income. running about 5
per cent behind last year, is re-
f1ected in a sag in farm ma
chinery sales and in other busi-
nesses dependent upon rural
prosperity. The farm surplus
problem shows little If any sign
of improvement.
Will these factors combine to
send the economy into the de-
f1ationary spiral of falling out
put, Jobs and income?
The other school of thought,
which dominates Washington,
says mo" The optimists argue:
Defense Spending High.
Defense spending is on a high
plateau, not falling suddenly.
Population growth and marriage
rates continue high. meaning
steadily expanding markets.
The debt is not top heavy; real
wealth, in the form of tangible
assets. has grown twice as fast
as debt, even during the Korean
defense boom. The financial
markets are conservative, quite
free from speculation.
The so-called "built-in stabili-
zers"-farm price supports, un-
employment compensation, de-
posit insurance and the gradu-
ated tax system-should retard
any slump in the beginning
stage. The administration is
reacting promptly to changing
conditions and is pledged to use
strong measures, if necessary, to
avert depression.
Evening star., 1954-01-03

ration's confidence in the Ma
tion'S economic future. He
added:
1--WE believe the corporation
can best serve the long term in
terests Of its customers, en-
ployes, stockholders and defense
interests Of the Nation by main
tanning equipment at a high
efficiency level"
Mr.. FairleSS said the record
production rate of IS million
ingot tons of steel in 1858 was
accomplished by operating at
an average rate Of SO per cent of
capacity.
Evening star., 1954-01-03

planning, developing new ap-
proaches to increase sales, and
performing in a rather conser-
vative manner" budget wise.
There has been a falling. off in
the art of salesmanship during
the past year, he said, because
Of advances made in providing
the consumer with goods for
merly in short supply. AS re-
suit, he predicted, the trend in
1854 advertising copy should be
toward an even more competi-
tive type.
Evening star., 1954-01-03
NewsprintP Production
Met Demand in 1853;
Outlook Favorable
sy tho Assoeiu,sd Press


NEW YORK. Jan. 2.-Supply
and demand In the newsprint
industry we're IN close balance
in 1858, and a similar picture
was forecast for the year ahead.
It was a year Of new records,
both in consumption and pro-
duction.
At the year end. the News
print Association Of Canada re-
ported: The abnormal bulge Of
postwar demand for neNsprint
has been digested."
It was generally agreed that
the supply situation was far bet
ter than a year or so back.
The price of newsprint Is $126
q ton, delivered in New York, the
highest level in history. The
latest increase was SO a ton in
June, 1852.
High Costs Cited.
Industry sources figure news
print accounts for up to so per
cent Of the cost Of getting out a
big metropolitan daily.
At the same time. when short
ages have occurred in recent
years, the chief sufferers have
been small dailies and weeklies
and the newspapers Of civic
groups and labor, religious and
various trade publications.
The latest totals for newsprint
consumption in this country
were for the first II months Of
1853.
ANPA members reported they
consumed almost 3 per cent
more than in the first IL months
of last year, and 4 per cent more
than in the same period Of 1851.
The total through November 80.
1858. was 1890, 1866 tons, COM
pared with 4.164.611 tons in the
like 1852 period.
Those were the figures for
525 United States newspapers
which use rs per cent of the
newsprint consumed in this
country.
Record Consumption.
This record consumption was
in the face of substantial savings
by many papers which have con-
verted to narrow rolls by reduc-
ing column widths.
Advertising lineage jumped,
and the space given to news and
features rose along with 1t. The
result. in many cases. was fatter
papers.
To meet the record demand,
Canadian mills turned out more
newsprint than ever before.
Canadian manufacturers pro-
vide more than 80 per cent of
the newsprint used by United
States publishers.
At the end of II months Of
1858. the Dominion mills had
produced 5,247.971 tons, 24,297
more than at the same time last
year.
This would indicate a record
output for the year Of 5,725. 900
tons. compared with the average
annual production of 1887, 900
tons before World War II.
Evening star., 1954-01-03

q u I'll n g the
I i r S t S j x
months of the
year. accord
ing to William
E. Coyle, pres
ident of the
A d v e r t / sing
Club. of Wash
tngton.
The factors
e XII S t. Mr. .
Coyle pointed
out, to inspire
advertisers to
d o a +" m ore
careful i0h 0f
Evening star., 1954-01-03
FairIess Says Big Steel
viii Spend $500 Million
.By lie Assoeidted Press

PTTTsB URGH. Jan. o.
United States Steel Corp. which
produced steel at a record rate
in 1853 expects to spend $500
million. for new equipment and
mill requirements in 1854.
Board Chairman Benjamin F.
/. Fairless, said the proposed in
veStment represents the corpo-