The Tribune. [volume] (Roanoke, Va.) 1951-19??, 1954-02-13
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Booker T. Washington said that "the termination 6
TO run all people through certain educational mold
CARELESS OF the condition of the subject or the end IN
accomplished Recently have been thinking that this
same temptation applies to products and organizations
as well as people My thoughts directed along this
channel because of study that being made to as
certain to what extent the of liquor is affecting the
wehoelng OF working people. When the word 'Tuuor'
was used, my thoughts Immediately included - as
imagine the thoughts of the average person
wines beer and other ntoxicants Yet when ceased ~
run these products through the od" and thought
OF them individually realized that because of the very
low alcoholic content of beer should not be thought of
IN the same category real intoxicants
Thinking along this line BEGAN gatherino some
information on the manufacture and distribution of
beer discovered that 1T is an industru of ,nt;ou,;de
importance, gavang employment to thousands of auork-
ers and paying taTes into national treasury that
scars anro the millions. discovered too that the
makers OF one famous brand of beer SchIitz = is
sponsoring an educational program designed to I'M
press the pu6tac = particularly aUorking people aU;th
the need OF drinking IN moderation These facts
seemed so contrary to achGt the public to haze
IN mind abowt the beer industry that pushed NM
surrey further This time came across a. benuti-
fully bound publication called "The Schlitg Rhom-
6oad" When give you idea of the scope of the
contents OF this publication sare that you aD;u
De as surprised as acas to find that an Industry
that leaders time paint as a "bInck sheen"
coMd De doing such splendid job
This the January issue of "The Schlitz Rbom
bold. It's mast head indicated that it has been nub
lshed by the JOS Schtz Brewing Company at Milwau-
kee wisconsin and that this the third volume that
had been published The inside cover page carried an
article Public Relations" that would make excellent
reading Tor every leader in land 1t stressed the
need OF happy productive team and of every Schtz
worker doing and saying the right thing at the right
time Such high ideals certainly had never entered NV
mind as being the policy of brewing company and
wondered If the public in general would have greater
goodwill for the beer industry if it really knew the things
for which it stood
This copy of The Schhtz Rhomboid also had loye-
ty little poem from Whittier the ion of q;vaq: the
description of citation that had been qiven the
Schtz Breacing Company for "otstamding service to
disabled American Veterans an intemsely interest
ing industrial history of Georgia. rosing article on
the MshOautee Braces together auith pictures and
records neach player; and final narration of the
tu that a0as had by the vEJJJ guests that attended
the party that sOas given By the JOS Schttz Breao-
ing Company IN honor of the Veterans of Fore;gn
Wars.
The thing that stuck in my mind after reading the
little magazine the tremendous contribution that
the Schtz Brewing Company to be making to our
American way of life Then the thought came to me
that possibly the public stopped anayze the situa
ton as had done it would seek to cooperate with the
beer industry rather than tackle the question of drink
ing from the negative angle as it is doing
Beer drinking is evI IN itself 1t Is only qohen
drinkers abuse the of the product that qorong
sets IN. In summing up the situaton I'd like to suq-
gest mat parents and leaders cdrry on o. constant
campaign to try to help 9oumg people and others to
control their appettes to the eren that then do not
make sots of themselves IN the of any thing of
an Intoxicating nature. I'd like to suggest too that
these leaders cooperate a0h the Beer Industry in the
splendid educational program to be fostering