Evening star. [volume] (Washington, D.C.) 1854-1972, 1954-06-20
IN Mems Fashions
British Are
.nchoIIenged
Style Leaders
(SeUenth IN a series Of articles
on sDhGt Is being iDorp IN UGfjOus
parts of the iDorId.)
BY EIeni

StSsU
Here are the names: Edward
4 q. Robinson. Douglas Fairbanks,
1r., Walter Pidgeon and Robert
Taylor. They're with those Of
Lord Hollenden, the MahArajah
Of Kashmir and the Maharajah
sof Nepal.
( Global film-making what 1t Is
to-day you might have the Inn
Spression some all-star ftlm u
being planned.
Not the case at all. The names
are on paper pattern bags hang
ing side by side In Q Savile Row
tailoring establishment In Lon
don.
They are just q few Of the men
who are members Of that exclu-
sive group who enjoy wearing
clothes tailored In the British
manner.
London's lead position In the
field Of mems wear has re-
manned unchallenged since the
days when Beau Brummel de-
clared that good form In dress
consisted Of having an "impec-
cable neckcloth, spotless linen.
an elegant top-hat, and q we'll
fitting coat"
London is q ''maY1's town" for
correct attire as Paris Is o WON.
ans fashion city.
Well Dressed BritisheF
The well-dressed British man
never looks fiashy or odd" He
will never wear q regimental
striped. school, or club tie that
doesn't denote his own member
ship. He will never be seen In
London without q hat, gloves and
an umbrella on his arm. That
useful accessory proves handler
than a walking stick as you never
know when it win drizzle in
london.
He'll never wear crepe-soled
shoes In the city, and suede shoes
are worn for daywear only. Brit
iShers like their tweeds to be q
bit baggy. They say Americans
clean and press everything too
much. When q spot comes up,
it's usually their tailor who'll
look after IL rather than their
sending 1t straight to the clean
erS.
No Dunning
Fine British tailoring estab-
Mshments are known to never
dun their customers. They may
be carried on the books for years
without any monthly bills being
sent to keep reminding them they
are overdue in payment. Once
you are known" you're alright,
say men who miss this kind of
special treatment when away
from Britain.
They miss, too, the guidance
their tailors give them. In Lon
don If they have q tendency to
ego of the rails" q tailor can be
E quite firm and In the mildeSt
possible way make them change
their mind about an o1-beat
clothing idea they have gotten.
They speak fondly Of the tailor
patronized frequently by their
father and grandfather before
them: the man who taught them
the fashion facts Of life.
Many q Savile Row tailoring
firm sends representatives to
cities throughout the world once
or twice q year to minister to
their absent customers fashion
needs.
Edwordion Look
Two years ago some West End
tailors revived the Edwardian
look. The mode was somewhat
taken over by the Teddy Boys"
the dance-hall youngsters, who
exaggerated the Edwardian ele-
gance in male dress and have
managed to kill somewhat what
might have been o fairly inter-
Osting fashion revival.
Vestiges Of this look. however,
remain In o number Of current
British styles. There are the little
ticket pockets on jackets. mar
rowing uncufed trousers, narrow
ties, homburgs. dark-toned wor-