The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1953-04-17
Citizen Reader
Urges Nationwide
Publicity BY
C. OF C. And USO

c. OF c. And USO
An alert Citizen reader Jack Le-
vine, has sent in nine suggestions
for the Mothers Day letter con-
test being sponsored BY the USo-
INCA and Chamber Of Commerce
topping II off with the remark:
This Isttsr writing contest
shows Postmaster General SOM
merfield that Key Wsssers are
still encouraging postal business,
despite his loud shirf' blast"
The contest referred to is for all
enlisted men in the Key West
area. The best letter written by
one Of them and judged SO BY
anonymous leaders win win for
that man a Mothers Day alex
pense trip to Key West for his
mother. The mother must live In
the continental United States. The
man must write the letter on USO
stationary, turn it in at USO head
quarters IN an unsealed envelope
80 the judges can read it. Al code
number on envelope and letters
win protect the identity Of the
sender.
The letter to Richard Evans.
USO-YMCA club director to The
Citizen, and Chamber Of Com
Hierce manager Harold Laubscher
reads as follows:
s'Dear Mr. Evans:
II was happy to read, IN yes.
tefday's Key West Citizen, that
your Mothers Day Servicemen's
Letter Writing Contest idea Is
really clicking. As mentioned,
when we discussed the idea re-
cent Il should prove to be q
terra success.
Although there Is no question
that with your extensive experience
with service personnel and the CO.
operation Of the Key West Cham
Der Of Commerce, every possible
public relations angle win be ex-
plotted Ii this venture, cannot
help but offer 4 few suggestions
to arouse nationwide interest IN
the contest. Please accep. them
based on the sincere interest Of
my wife and myself IN this area.
Il. The press. radio and telei
vision editors, BY wire service,
should be contacted with the con.
test news story. Especially ad-
vantageous Is to reach the editors
Of small town and hometown news
media. Editors should be urged to
stress the hometown angle BY adj
vising mothers that they can par.
ticlpate BY writing 10 sons station
ed In Key West, urging them 70
enter the letter writing contest.
~. National USO and YMCA In
New York should be urged to cir
cularize all Club Directors through
out the U. s. about the contest,
TO urge local directors to utilize
local publicity machinery to urge
mothers Of sons stationed In Key
West to write their sons about en-
tering the contest. II should bring
some interesting human interest
stories.
''S. Local Public Relations Off.
GERS Of al branches Of service
(there may be some army and ar
force enlisted men on duty herel
should be asked to use their own
public relations media to dissemi-
nate stories.
-. There may be hundreds Of
enlisted men under orders Ii var
iOus parts Of the u. s. 10 be trans
ferred TO Key West prior to the
April 26th deadiine. Wouldn't II be
q good idea 10 establish that any
one enroute with competent orders
q eligible. Similarly, ships 1t sea
CT At other ports, under orders 70
report 10 Key West, would be eli.
gible as far as the ships person
mel are concerned. This would 81.
50 widen the scope Of interest.
IS. III Key West and adjacent
areas. posters and US0 stationary
should be distributed to al res
tauFants or similar establishments
where servicemen congreKate or
visit. There Is no telling where 4
serviceman would SET the inspira-
ton % write the winning letter.
For married servicemen living OF