Evening star., 1953-12-24

Take for Rose Bowl
$4,000 More Than
Game's S Gate Money
BY the Assoeieted Press

" WV NASoGt0vSo rVSSS
NEW YORK, Dec. 24.-Tele-
vision and radio sponsors are
becoming sports Santa Clauses"
for q lot Of colleges-and con-
ferences - represented in the
football bowl games January /.
The spectators at the annual
New Years Day spectacles will
pay nearly So million to watch
the games, but the TV and radio
rights will bring in almost a.
million more, an Associated
Press survey disclosed today.
That's a pretty nice chunk of
money for the colleges to slice
up among themselves. Most of
them have to count their con-
ference brothers in, too, how
ever, so the athletic funds at
many colleges will be swelled by
the TV-radio take along with
the gate receipts.
Biggest bonanza of all is the
Rose Bowl at Pasadena, Calf,
matching UCLA against Michi-
gan State. The TV-radio money
there even tops the gate re-
ceipts, since the sponsors get an
advantage over the other bowl
games by coming on the air
after the other major games are
over. Also. the game pits the
No. 3 team in the country, Mich
igan State, against the No. 5
team, UCLA.
TV-RadiO Take 100000.
The combined TV-radio take
for the West Coast classic is
100000, well ahead of the gate
of $4,000. After game expenses,
stadium rental, taxes and other
expenses are taken out, each
conference figures to get about
$350,000. That will pay for a
lot of scholarships, tackling
dummies, baseball bats, tennis
balls and other minor sports
items.
The Sugar and Cotton Bowls
also are reported to have TV-
radio contracts in six figures
to go with ticket sales in the
$500, ,000-$400,000 range. But the
Orange Bowl-probably the days
best attraction from the spec
tator's point of view since it
matches Maryland, the No. l
team, against Oklahoma, No. 4
has a TV-radio contract CALL
ing for only $4,000.
The teams will go home from
Miami with quite a sum, how
ever, for 5000 seats have been
added to the bowl this year.
making the capacity close to
10000. That should push the
gate receipts to around 1886, 900,
and each team gets $4,000.
which they'll split with other
conference members.
Cotton Bowl Lucrative.
Rice. No. 6, and Alabama, No.
13, will take home slightly more
than $150,0O0 apiece from the
Cotton Bowl at Dallas, which
will take in a gate of 100000
plus 100000 from TV-radio
and the program and concession
money combined. -...
Officials of the New Orleans
Sugar Bowl, who have Georgia
Tech, No. s, VS.. West Virginia,
No. 10, refused to release figures
on the financial aspects of the
game, as is their custom. But
sources in New Orleans put the
Sugar Bowl gate at 1865 900
last year, and it was reliably
reported here that the TV-radio
would bring in another $100, 900.
The annual East-We Shrine
All-Star game at San Francisco
January 2 also benefits from
TV-radio-and from the lack of
competition from other games.
The crowd of $4,000 will pay
$280,0O0, with another $65,OOO
coming from TV-radio.
Others to Draw Well.
None of the other bowl games
has any appreciable TV-radio
money coming in, although all
concerned will do all right at the
box office.
For instance. the Gator Bowl
crowd at Jacksonville, Fla, will
pay $153.000 to see Texas Tech,
No. IL. against Auburn, No. II.
Radio will add $1,000 for a local
broadcast.
Here's the picture for the other
games, with the site, teams,
crowd and expected gate receipts:
Cigar Bowl. Tampa. Fla.-La
Crosse (WiS.) Teachers VS..
Missouri Valley; 10000; $35, ,000-
$40, 900.
Tangerine Bowl, Orlando, Fla.
Arkansas State VS.. East Texas
State: $4,000; SIS. .O0O-$60, 900.
Sun Bowl, Ell Paso, Tex
Mississippi Southern VS.. Texas
Western; $4,000: $45, 900.
Salad Bowl, Phoenix. Ariz.-
Great Lakes Navy VS.. Fort Ord;
$4,000; $4,000.