St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1953-12-18


Ought Together publisher weekly cOntempor
The other day he
advertising overheard telling business
from whom they sought advertising that their paper was
leading weekly that this would be out OF bust
in two years.
They to suffering business who In
for 10 that there
In this and that their circulation was twice as
large as etc.
In St Paul. in November at a public banquet
peos 200 acknowledged that
"n ahead that his trying to catch
with
1t seems that our contemporary ought get
gethr that all of them win tell the same story One We
and the other still In
the lead but they're going to catch up
Spokesman (nneapos) Recorder
had the biggest business their 10 history in
their fiscal ending August 81 1858 They have more paid
other Negro medium advertising they
plant machinery equipment
fume employees partme employees than any other
conducted by the Twin Cities with the
possible exception of two other firms.
TRUTH MATTER: man
talking checked the leading down
conversation question
found this paper otseng the one which putting
copies newsstand customer who
This ratio OF sales was in spite Of the fact that the YOU
reading 10 competitors sheet
generally policy
staff members who solicit business
relgiouy follow established policy not KNOCKING other
paper in this field They therefore operate on high plane and have
sell the Recorder
maintaining and increasing leadership in ccula
ton and advertising attest the soundness OF NO KNOCKING
policy
matter
Negro publishing field perhaps ought to set forth facts
life We predict only
Negro operating in this field.
daily paper although
crashing Minneapolis being
there nothing that be
chang
ing the situation permanently.
Publishing high past years
like St Paul with
paper publishing Minneapolis
daily firm supplies fully the daily
of the 10000 people in Minneapolis and its environs
People
tent As they put
with money going try
nomc being
than they received when the situation highly
petiye
In the Negro field the
economically unsound to spend
which win be 20 old
ton ad Image and community influence they
Using dollars here
Negro higher white brethren can't af-
too long period Of time.
two papers in this field has raised the advers
ing organization
vertise their affairs paper
consider when advertising publicity
Now while most OF them realize this effectively
bulk of the to whom they address
usually forced organizations
in two papers instead of the which will bring the
suits
This right standpoint wanting
everybody fair" show underdog
In the long 1t Is
to spend money with two papers, when win suf
lice III IL wasfeful
Merchants who advertise regularly
they think is worthy medium
barment and with ridiculous circulation phone
calls wild tales change
divide their
years 1t win doubt continue
Only very, few merchants to
Negro in
neapoiis In
approaching paper
Most advertisers paper support
has helped build into a prestige
people they have In its
growth and continued
They also that all
bread the Spokesman papers
realize papers
build institution which distinguished
service to the Negro community well
matched by other organization
| on the local scene
We only this
Negro journalistic field paper
out OF business in that
be because dear competitors
failed TO continue the printing
and best newspaper its kind n
Predictions the enter
especially coming competitor specu
aton coored by bias thinking say that
thinking about anything
to these communities willing
it needed long aheadcec
Newman