Evening star., 1953-04-15

PARK which they purchased from the ST.
was to be called "Budweiser Stadium" announcement
(which promptly caused Commissioner Ford Frick to take
action In matter of hours AnheuSer-Busch modified It's
plans Busch Stadium do? 1t would, Commissioner
Frck agreed At least it somewhat less commercial
A LOT OF THESE Johnny Come e-Latelys in sports have
made mistake In baseball, particularly, they are
treang ground Uncle Sam for years has been
studying the structure industry seeking to learn
whether it monopoly whether 1t violates interstate
commerce regulations etc. Both of the courts
baseball has been fortunate classified sport
But stadium to be named after beer, or an auto
mobile any of the dozens of DUPONT products oaseoa
will be asking for trouble Mr. Frick moved with aacry and
judgment which could not be said for Mr. August Busch r
promotion advisers.
Since Frick's breakdown "Budweser Stadium" the
Toledo Club American Association has taken the hn
although technically league club is out of Fricks
realm Toledo inherited the Brewers when the Boston
Braves moved to Milwaukee was to call its club the
GlasS Sox honor of particular nrano OF glass
but to that Toledo proud of its total manufacture
of the product.
This was not so fragrant silly. Whoever heard OF glass
socks? Glass glass ashrays glass panes
glass chns But Glass So the idea was aban-
doned and now called simply the Toledo Sox
pending Improvement.
FOUR YEARS OR SO ago lady from Dover Del, and her
husband decided to promising colt South Pacific
Mrs Nora Mkel hubby although identified chiefly
with the sale of automobiles were denied the name by the
Jockey Club smash show South Pacific doing all
right without horse plugging it, Jockey Club officials ruled
disappointed Mkes acting quickly, submitted the
substitute Reperoe only they misSpeed the word
and it Repetoire The Jockey Club approved
pretty colt Good enough to have lot OF people betting
he'd win the Kentucky Derby
You be little lucky too. to get craSsy COM
suggestion whether in racing baseoa
or . . . no. let's skip bowling Mrs Ethel Mars was one OF
the luckier Some OF her promising
hlies was Mrs Mars is closely associated with
candy Milky Way" Close enough at least to own the
works and her farm the Milky Way. At any rate
promoted to find suitable name
for the fly The winning tag was Nations Iaste'
This plus the Milky Way Farm" connection, might have
comment by the Jockey Club but IL o
NATIONS TASTE WASN'T A BAD racer, for a fly She
900 Hyde Park Stakes at Arlington Park in 1886
faded from the picture winner But she wasn't
bad publicity outlet
and Mrs. Mkcl shortly after the name South Pacific
junked Of pcoire, must have done double
when another winner okayed kiss Me
Kate" inquiries made to the Jockey Club
apparently all that seemed to develop that
musical hit, Kate" hadn't started to at the
! time as the horse
late Col Jacob Rupert spoke of chang
ing of his newly acquired ball club from yankees
to "nickerbockers" latter brand of his beer When
called on Rupert declared that he only joking
Ironically the secondbes pro basketball team is known
as the New Knckerbockers But there is aiaton
the Rupert estate and questions are asked 1t
I lust goes prove something other