The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1953-04-24
TODAY'S
BUSINESS
MIRROR
BY SAM DAWSON

4
ton day June win have ringing
echo in many a business till
chiefly in Britain but to some ex-
tent In America too.
Some 10000 Americans are ex-
pected to be there. Britain hopes
each win spend $500 during his
stay in the isles-a total of 16
million dollars (not counting trans
portationl.
Some 250,oOO more from other
lands win be spending for hotels,
food, entertainment, sightseeing,
and gifts.
British businessmen hope that
the IS0-million dollars (including
transportation left behind by Wis
itors to the coronation of George
VI viii be topped by the splurge
for his daughter.
The British government is spend
ing some 4Ia million dollars on
the pageantry. Seat rental in gov
eminent stands along the mean
dering procession route should re-
turn it some ia million dollars.
Individuals and business houses
have twice that many vantage
points for sale for perhaps three
million dollars more.
The coronation may be chaIked
up as the greatest business pro-
motion of the year.
Americans are in on the act al
ready, working the coronation
theme-costume jewelry, a lip.
stick shade, bed sheets with Brit
ish names for the hues. High
fashion stresses the coronation
look" In women's wear. A few
give-away programs-on the radio
and "25-words-or-less" contests
offer a coronation trip as top
prize.
The British Commonwealth
Chamber Of Commerce has been
working since December on push
ing sale Of British goods here.
Stores in cities from coast to coast
are urged to feature these goods,
especially from May Is to June 2.
An estimated three million dol.
lars worth Of British goods is re-
ported already sold to merchants.
Steamship lines and overseas air
carriers report almost solid book.
ings, with the tourist season off
to an unusually early start. They,
and travel agents and hotel man,
ayers, already love the new queen.
| London hotels are booked solid,
with rates up for the big week,
Some visitors win commute to the
pageant from hotels so niles
away. Steamship lines viii use
locked ships as hotels.
| French, BelgIans and Dutch
urge visitors to stay with them
and cross the channel by air or
boat for the day. ScandinaYians
tout the coronation as a side-trip
to visit to their lands.
| Insurance men estimate some
II million dollars worth Of insur.
ance Is involved. British business
| men lost money spent in prepare.
| ton for the coronation Of Edward
VII. postponed by illness, and the
GROWING Of Edward VIII, can.
| celled by abdication.
/ This time hotels, owners oi
stands and windows on the pro.
cession route, exporters Of goods
ticket agencies with package tours.
| and makers Of souvenirs are TAX,
ing out insurance against any and
all kinds Of upsets to their plans
Even some prospective visitors
are doing the same. They DOM
want TO be out for transportation
and entertainment tickets If any
thing should prevent the show.
| NEW YORK il Confidence II
the business future is expressed
today by many leading eompa.
nies--and Il Is being backed W
| BY cash.
| Stockholders are being told that
as much or more of the corpora
tons money is to be spent Tai.
year ~ last for expansion d
plants and upgrading Of equip
ment.
The management of these firm.
Is showing a much more health'
fear Of their competitors than tire,
are Of the bogey Of . pearetim'
slump.
General Electric stoekhalderl
we're told Tuesday the firm ex
poets 10 spend 500 million ssoslarl
on expansion In the next TIRE,
years 70 meet management ss
innate At the needs IL 4 gr0w
Ink civilian ecoaomY
I, jersey Standard on ssockhold
srx have been tod the 81 gEan
plans 70 sperd record 50 mi
lion doiisrs thls year On gsowsl
ard equipment.
II Llnion Carbide q Csrbon stock
holders heard Tuesday, -wttheut i
fagFmnf-sise ehemleai firm M
. xFsezd At least IS sNch.. EexhaE
more - ths fsi maiMn aar oa
lay last yssr 81 metal ard esss
producing psanls