Evening star., 1953-12-15
On the Air

| COII1CS QR Will oil dS1CCoN1C C4A-
tertainment next Monday night
not the least likely prospect
for next Monday night-partial
credit will have to go to a man
who has nothing to do with the
show. He is Maxim Lowe. The
closest he has ever come to STU
dio One" is the front end of his
television set. His job is booking
the music and entertainment at
the Shoreham Hotel here.
He got into the Studio One"
act unintentionally, simply by
booking Ann Crowley for a two
week singing date in his hotels
Blue Room. A few days after she
opened here, Miss Crowley was
offered the TV chore, the lead in
a special holiday musical. The
only catch was that rehearSals
started yesterday, the same day
that the second of Miss Crowley's
two contracted weeks at the
Shoreham was to start.
This is the way it goes in show
business, a feast or famine trade.
An entertainer has more jobs
than he can handle in one week
and a few weeks later is lat lib
erty," wishes just one of those
dates he had to turn down was
+ available now.
In Miss Crowley's case, how
ever, she didn't have to turn
down the bright Studio One"
opportunity. Mr.. Lowe is no
man to stand in the way of a
pretty girl. He signed a new
conner to the night club singing
trade. Jenny Collins, to replace
her this week, and Miss Crowley
! took off for New York and "Stu-
dio One," with a promise to re-
turn.
Miss Collins, incidentally, is a
newcomer only to night clubs,
OF to professional singing. She
ace sang for Arthur Godfrey
q the radio and she served an
Lmonth stint in one of the
leding roles in "The King
al l."
Hiss Crowley will not be in
stlnge surroundings when she
fats the Studio One" cameras.
I Shhas made guest appearances
on variety of shows. and not
all I them variety shows. She's
beerseen on the Eddie Fisher
show the Kate Smith show,
"MuSal Comedy Time" "Play-
house of Stars" and "Ellely
Queer among others. She also
has doe radio acting on Thea
ter Gud on the Air"
On Studio One" Miss Crow
ley WILDE singing lot Of Cole
Porter lusic in a holiday show
titled fnderella 49,"
Miss rowley, she should be
warned. Incidentally, had better
play tina promised return en-
gagement as soon as possible.
Those fulre commitments can
be troubleome.
A danceteam recently had to
fill one at9his same Blue Room
by commutlg nightly from New
York. Frak Sinatra still owes
one to the hpitol Theater, if it
hasn't been cancelled by the
statute of limitations. The Cap
itol is where Z had his big break
with Tommy Dorsey and prom
ised the late tene Ford to play
a week there any time at a
fabulously lowfee.
Red Skeltona supposed to owe
a week to the Erie Theater, too.
Since the Earls has long since
become the WaNer and now has
converted to Cierama, it isn't
likely that Skelt0 will be needed
there soon.
so
ACTION, MAYSE - It's not
just your imagination If you've
been thinking thatthe TV COM
mercials seem to be getting
longer and longer The Tele-
vision Code ReviewBoard of the
National Associati0 of Radio
and Television Broaacasters has
noticed it. too. TfH board re-
Gently met to review reports on
a two-month "offl the air"
monitoring project. said Board
Chairman John E Ftzer of the |
report:
There is every evilence that !
sincere effort is beirg made to |
program the medium in con-
formance with the geieral pro- |
visions governing good aste pre-
scribed in the code. Thwe Is too
much commercialism-Gr find
ings indicate-in the se1se that
advertising messages in to many