Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1953-10-02

Jhck-ot-eli-trades II ever there
was one. On q larger weekly he In
relieved Of some of those duties.
but never all Of them-for he has
TO fill In many times In numerous
places. His job parallels that Of
the editor Of q small daily.
But don't think for a moment
that the publisher OF the large
daily IL q one-niche man. While he
may be freed Of lot Of the chores
Of the publisher Of a smaller news
paper he faces q multitude OF
problems not common to the little
man. Once you cross a certain line
IN the publishing business, you
face the big problems OF employee
relations, labor unions, mass dis
tribution, newsprint shortages.
and greater and greater civic re-
sponsibility.
Newspapering has become a
complicated profession. The editor
must be able TO sense the public
pulse. evaluate the news. and re-
lay the events OF the day TO the
reader in such q manner that he
win fully understand what In TAX
ing place at home and abroad. II
Is his responsibility. too. 20 inter-
pref the news, advise on matters
Of local concern and stand up for
the peoples rights. He must
know something about everything
and everything about something"
the latter being the Newspaper
business.
II 10 his duty, also. 20 display
the news In his publication In such
q manner. geographically. as to
attract the readers eye TO the
more important news. At the same
time. he must not everyday an UNI
important event; or underplay an
important happening. He weighs
the news as carefully ~ the but
cher weighs the meat or the gro
Ger the apples. or the filling sta
ton attendant measures the gaso-
line. Did you ever stop 10 think of
thatH
What about the admanH Did
you know that he probably spent
several years In school learning 70
plan ads that would appeal, TO you
as q reader. sell merchandising for
you a. an advertiser. and bring
buyer and seller together Did
you know that he studied mer-
chandising, layout, copywriting,
seIling-and continues TO study
those things-so that he can ad-
wise intelligently on advertising
and can be a merchandising coun-
selor, 50 TO speak7
Do you realize that the reporter
must be q person Of broad train.
ing. with n great knowledge Of
many things? Did you ever stop
10 think Of the multitude Of as
MiRnments he covers? OF the COM
plcated subjects he IL called upon
to reportH
Sit down some day and try to
write q story about Q meeting you
attended For example. the city
council, the medical society. the
bar. the ministerial alliance, the
PTA. Ever try to write up @ trial,
q football game. a drowning, q
funeral a fair or festivaI-all in
the same day? That's q fair sam
pie OF the reporters JOB. Often
times. in addition. he has to cover
the police station. the city hall.
the court house, the chamber Of
commerce-and write q feature
about the biggest melon, or the
smallest midget. or the newest
automobile It's fun No doubt
about that. And you meet the
finest people, the worst people. the
prettiest. the Zaniest--all those
who make life what II is. That II
the reporters iob-bringing you
life as II is-for he IL the mirror
Of all that happens.
There are society reporters. po-
ice reporters, sports reporters.
feature writers-each with q sepa-
rate task 10 performer the
larger newspapers. On the smaller
publications the reporter does q
aII-Hke q one-man band.
Writing q story In one job. Get
ting u into print IL another. Enter
now the mechanics Of publishing
q Newspaper.
That story. that I'd. that had
Hne--aIl must be set In type. A
few, very few newspapers. stin
are SCI by hand On those. every
small lettsr In the Newspaper is
picked out individually from .
type case. and set in It's proper
place In the columns. On most
newspapers typesetting IL .
mechanical ohore performed BY =
Llnosype-a machine which sets
a. It's name indicates, . line Of
type al . time Tt@ Linotype op~r-
mtor. the compo~tsoT. the makeup
mAn- the prr@aEnan--a have ths4Y
toos to DO In the baekshop. and
an have spent years training for