The coastland times. [volume] (Mnateo [i.e. Manteo], N.C.) 1947-1959, 1953-01-09
N EW CHEVROLET
OFFERING M A N Y
NEW e A TUR E S.
The Greatly Improved 1853
Models on Display
January 9

Expanded to include a third Sc
ries of cars, and boasting more sig
nificant advances than ever incor-
porated in model in the low-price
field, the widely discussed new
Chevrolets make their first ap-
pearance at dealer showrooms Fri
day, January 9.
For the 1853 market bodies have
been completely re-designed. All
cars have increased power, with
special emphasis on a new power
train that includes a new engine
and improved automatic transmits
sion. In performance, in economy,
in driving and riding qualities, ex-
terror and interior appointments,
the latest Chevrolet models con-
tribute Importantly to automotive
progress.
Features of the new cars range
throughout the bodies and chassis.
Some features of major interest.
The entirely new series, to be
known as the Bel Air and credited
with being the most luxurious
models in Chevrolet history. To be
produced as two-and four-door Sc
dams, convertible and sport coupe.
the Bel Airs are included in the
choice of 16 Fisher body types.
Other passenger car series are de-
signated as the "Two-Ten" and
"One- Fifty"
A new 115-horsepower "Blue
Flame" engine and a refined Pow
erglide automatic transmission re-
engineered for greater operating
economy and faster pickup. The
so-called STANDARD" engine also
moves up to 108 horsepower, gain
of TIA per cent over 1862.
Power steering, which reduces
manual effort yet maintains ira
ditional steering safety, makes its
debut. The second innovation is the
Autronic Eye, an electronic mech
anism that automatically lowers
headlamp beams for passing.
Roomier and stronger bodies
with greatly expanded visibility.
All have curved, one-piece wind
shields from which the center di-
WIDER has been eliminated. Other
body construction highspots in
clude front swingout door hinges
to provide easier entrance; fold
away seat backs in two-doors; and
wrap-around rear windows.
Operating advances cover the
automatic choke on all cars, soft
err, smoother brake action, easier
steering, even more reliable start
ing in damp weather, static-free
ignition, softer front and rear
springs for improved ride, and
higher capacity generator.
An array of convenience items
including key-turn starting, crank
type door ventipane controls and
almost one-fourth more luggage
space. Trunk lid openings have
been enlarged and deepened. The
sill is now at virtually trunk floor
level as an aid to luggage load
ing.
A lavish choice of colors marked
by brilliant new greens and blues
are offered in IS solids and 10
two-tone combinations.
For 1853 Chevrolet will offer 16
passenger car bodies in it's three
distinct series. The Bel Air series
includes two and four-door sedans
sport coupes and convertibles. The
"Two-Ten" comes in two and four
door sedans, club and sport coupes
convertible and Townsman and
Handyman station wagons. Avail
able in the "One-Fifty" series are
two-and four-door sedans, business
and sport coupes and the Handy
man station wagon.
The new chevrolet high compress
sion engine that will be installed
in all Powerglide equipped models
has a displacement of 235 cubic
inches. In addition to an impress
sive Increase in horsepower over
any previous Chevrolet engine, the
new power plant is more economi.
cal. The combustion chamber has
been revised for higher compress
sion. Full pressure fabrication has
been adopted and pistons are Of
aluminium. Hydraulic valve lifters
are continued.
The principal difference in the
improved powerglide is the in
clusion of a new automatic opera
ton that will add appreciably tt
ocononov and accalaration Witt