The Durant news. (Durant, Miss.) 1882-1985, 1953-08-06
IT'S ALWAYS COOL AT
OUR HOUSE

Do you think that it is impos-
sible to air condition your home?
That only large buildings can
make use of this engineering mira
Gle?
With summertime around. and
the thermometer soaring into the
SOS and eos. everyone willis. Per-
haps out in the west and middle
west where the air is dry we can
live and work in such high tenn
peratures and not be greatly af-
fected, but in our eastern part Of
the United States the air is humid
most of the time, and consequently
we feel extremes in temperature
to a high degree.
1t was an effort to combat this
situation that stimulated the deve-
lopment, manufacture and use of
air conditioning equipment to
maintain the air at its healthful
best. There is hardly a restaurant,
theatre or public building where
the air is not specially treated.
To most of us it means Just
that the air is colder, but enjoy
ing air conditioning is like going
to the theatre. We observe only
the finished product, with much
going on behind the scenes that
we never see. To condition" the
air. it must be cleaned, dehumidi-
fled. cooled and circulated.
There are many different SUBJ
stances which polute the air we
breathe. The greatest portion of
impurities present in city air is
composed of carbon particles.
Many of these products of air pol
luton produce harmful physical
effects when inhaled over a period
OF years. Such physical changes
would, however, depend on the
composition of the particles inhal-
ed. In the average community al
most two tons of dirt and dust
fall on each square mile in year.
The room air conditioner filters
out such particles and brings well
come relief to everyone, particu-
iarly to asthma and hay fever suf-
ferers. Tie air it brings into the
room is cleaned as it comes in,
and the air in the room remains
clean because the unit fits snugly
into the window and enables you
70 keep I'll tn" windows closed. In
this way you not only shut your
home to dirt and heat, but out
door noises are reduced. Your
housekeeping tasks are substan-
TALLY cut because dust and dirt
particles are not so numerous, and
the moisture that makes them
stick TO furniture and fabrics is
~emoYed
You know how much easier it is
to breathe on crisp. cool day
than on hot. humid one. Your
room air conditioner works to re-
move excess moisture from the air
to make breathing as easy in sui
try August as it is on clear Oc-
tober day in the country. When
you come in from hot, grimy city
streets your room is comfortably
and BEAUTIFULLY cool. The far cor
ners of the room are Just as cool
as the area around the air con-
ditioner. Air is circulated evenly
and smoothly around the entire
room. ..t.-
Besides these features, the
amazing thing is, that although
the room air conditioner is an cleo
trically refrigerated unit. it re-
quires no building alterations.
There are no ducts. pipes. drains
or water connections necessary.
1t Is. fitted into a window easily
and quickly for all-season comfort.
1t is merely plugged into a con-
venient outlet and you have cool,
quiet living.
There are several handsome mo-
dels available so that any decorat-
ing scheme can be followed. A
special room air conditioner is de-
signed for the bedroom, one for
the living room, available in tan
or ivory. Another model designed
for the home or office cools a room
up to 4S5 square feet in size. and
can be had in tan, ivory, mahogany
or blonde veneer. Still another
model is a luxurious console. II is
the ultimate in room comfort, styl-
ed In modern manner that will
be an addition to any interior.
SO you SCI, cool comfort is pos
sible for your home and the ope-
rational cost is only few pennies