The Farmville herald and farmer-leader. (Farmville, Va.) 1934-1957, 1953-01-02

(
supports of the Great Boom
construction and automobiles
will lose strength as the year ad-
vances.
2. Barring World War III. 1853
will find business operating under
less government control than any
year since outbreak of the Ko-
rean War. But don't expect re-
moval Of price controls to help
profit margins.
3. Salient economic feature is
the fact that our productive capa
city has now been expended tC
the point where, barring World
War III, output can take care OF
both arms and civilian needs.
4 The handwriting is on the
wall against inefficient operators
Their days are numbered The
successful businessman next year
will be the one who can control
his costs and stay out front in
his market
5. I strongly urge my business
friends to get out and sell, anC
sell hard next year; but hire the
best cost accountants you can fol
! the back office Order takers
will find fewer jobs as 1853 moves
along.
| 6, My forecasts for 1853 are
made On the assumption thai
I World War III will not strike dur.
ing the year However, I want t,
make it clear that all bets arr
OFF, the day Stain dies or re-
tires
/ 7. The H-bomb gives us an.
other lease on time Our frs
lease. from Hiroshima in 1945 t
/ the Russian A-bomb explosion il
la4o was fritered away in idl'
pickering. This time We will hav,
/ another "breather. 1t may be on,
last chance. H..
! g. 1853 will be most important
/ in the struggle for World Peace
We will need more than an r.
bomb to win the peace We shall
need a great rise of spiritua
strength. which is not now evi
dent.
/ New Business Boom
/ Q. The long business boom fol
| lowing World War II was begin
! ming to run out of steam Whel
the Korean War gave it a new
lease on life. However. the stimu.
! lus Of defense spending is alread,
fading Barring further inter.
national troubles, defense ACTIVITY
in 1858 will be floor under. ano
not a new stimulus to, bushes.
activity
10 Capital expansion will move
into readiustment phase some
/ time in 1858 This has been ar
outstanding economic force be-
hind our long period Of gooc
/ times. Nevertheless. do not now
anticipate any sharp break ir
! business. IF slide starts it shoulc
be grateful not steep.
/ IL. Big credit expansion has
been powerful shot in the
arm" for business during the past
/ two years. I predict that in 1875:
! loan repayments will become
more important than new credit
advances. This could handicap
overall business unless adver-
Using expenditures are increased
-. Under an Eisenhower Adj
ministration do not look for ex-
pansion of our money supplies as
a result of increased deficit fin
ancing. Thus. another stimulat-
! ing force will be absent next year
despite the better confidence fol-
/ lowing the Eisenhower landslide.
Conservatism In Government
49, Although General Essen
hoWere ran far ahead of his tick
ct, there has been considerable
gain in the conservative comple-
ton Of Congress. The margin in
favor of conservatism is not
measured by the slight excess OF
Republicans over Democrats. II
results from the fact that several
Democrats can be counted in the
conservative column. The en-
phasis will be on purifying Bur-
eaus and Commissions.
IA. All government departments
will be at the service of the Re-
publicans after January 20. Never
before in the history of the
United States has a conservative
government had such a powerful
bureaucracy at its finger tips. In
1853 we shall see the use OF these
bureaus to aid rather than handi-
cap business.
Hang Onto Your job
Is Unemployment win be no
problem for the workers OF the
nation during the early months Of
1883 The demand for and the
supply Of labor promise to hold
in good balance Later. however,
unemployment will incre ase,
reaching its highest point toward
the end OF the year.
Is. While employment runs
high during the first part of the
year, strikes will continue TO