Milford chronicle., 1953-07-17
Dairy Queen Plans
For Vast Expansion

selling frozen desserts, which Op-
crates through thousands of fran
chised retailing members in AZ
states as well as in Cuba, Mexico,
Canada and Alaska has just COM
pleted arrangements abroad for
expanding operations on a glObal
basis. The trade marked ice milk
dessert with the curl on top,
familiar to millions of Americans
will soon be on sale in Asiatic out
let's, in Pacific Islands, as we'll as
in a number of European cities.
Plans also are now being negOtia-
ted for extending the international
program to North Africa.
Harold F. Oltz, executive vice
president of Ar-Tik System, Inc,
which is the exclusive owner of
the machines used in the dispensing
of Dairy Queen, has just returned
to this country from a travel timer
airy by air which took him around
the world. He signed contracts
for operations to commerce imme-
diately in Australia, the Philippine
Islands, Hong Kong, India, and
Italy and initiated negotiations for
operations to commence later in
such other countries as Egypt,
France, Belgium, the Scandinavian
countries and England.
All of the Dairy Queen stores
in the United States are owner
operated on a franchise basis and
the foreign operations will be on
the same basis.
Mr.. Oltz stated. that from the en-
thusiasm with which his program
was received in countries abroad,
he believes it will he a matter of
only a few years before the Curl
/ On The Top" trademark over re-
tail stores which dispense the iced
milk dessert will be as familiar
in the native bazaars of the far
east and in the other countries of
the world as the Coca Cola bottle
Already plans are completed for
the opening of stores in Sydney
and other Australian cities and for
distribution and sale in Manila,
Hong Kong and a number of cities
in India. Mr.. Oltz believes that the
Dairy Queen operation in India will
be one of the largest of the Inter
national operations, as the pro-
gram in that country will enable
franchise holders there to retail
the Dairy Queen dessert at a very
low price while supplementing nu-
tritiOus food to the meagre diet
of the inhabitants.
Mr.. Oltz explained that the prep
aratiOns in Italy will permit sale
of Dairy Queen before tie end of
the year and in France next, year.
The ambitious overseas expan-
sion program is Dairy Queens
latest development in a history of
phenomenal growth built around
a freezer which Mr. Oltz's father
7 invented.
Sales of the present Dairy Queen
iced milk dessert were started in
the late 193O's in Illinois and In
diana but because of the war, ex-
pansiOn was slow. At the end OF
1916 there were only 21 stores in
operation but the following year
SO new retail outlets were opened
uAu AAOlll LnCll LliC VI llSlIldl UWuGIE
formed a national association tC
maintain the products high stand.
ards. uniformity and merchandis.
ing policies. Then the franchising
system was adopted, each franchise
holder being given exclusive terri.
tory and use of Oltz's freezinl
/ equipment
Last year Dairy Queen opera.
r tions consumed more than 16E
million pounds of milk in makins
the iced milk dessert which con.
tains the same basic ingredient.
as ice cream but in different pro
portions. More milk solids and les,
butter fat go into the iced mill
dessert, giving it more food valu,
and vitamins and a substantial,
lower calOric content, which
makes it less fattening.