Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1953-08-01
Europe Gets The Jet Sex Treatment
(From The Los Angeles Tribune)

(FrOm The Los Angeles Tribune)
AS newspaper, the Tribune believes that it is one
thing to reflect accurately the moral condition of
muny through the publication of matters of public
ord-divorces, police news, ETC. which of sexual
nature The Tribune also believes that it is consistent
with custom to headline such matters where they loom
headline caibre either for their novelty sgnifi
But it is totally different thing, and graver re-
sponsiby-f it could be classified as responsible be-
havour at all - to stimulate appetites for the bizarre
and morbid, by magnfying Incidents distortng circun-
stances and manufacturing statistics and trends to
vide for sensational presentation in order to
capture public interest and to increase circulation.
We charge this to certain Negro publications who are
the to dstorting the whole of Negro life in the
United States by their emphasis the bizarre (Which
they try to picture the usual the exotic and morbid
until life begins to- take on the aspect of society
Of freaks. <''' '1 = ~ -" -
For the sake of circulation these magazines picture
Negro society in constant unremittng search after
glamour dedicated to mscegenation and the acquisition
OF Cadillae and seeking, above ALL to vndcate the
tired and totally fcona theory of the Negroes superor
ty as bedmate, marital or otherwise.
The current issue of the magazine, Jet is case in
point In this issue of JET there article which, quite
frankly puts Jet in the role of the continent
of Europe, its field of operations being the American
Negro
In essence the article suggests to the mpressionable
that Europe vast for the full play of the nc-
nations of the sexuay morbid that is say the Negro
for the magazine suggests that all Negroes sexual
ly morbid unfufiled. and only restrained from
rape by the bounds of law and prejudice.
But Europe is without morals says Jet in effect
and So the logical sexual playground for the repressed
Negro the proving ground for his superior enOWmentS
endowments which the magazine suggests, and has
suggested before, best called into play in contact
with the opposite
Attention of the Negro male this week for instance
is directed particularly to Sweden where according to
the magazine, begin to their fangs and to
drool vlslby at the sight of coored j.. also to
will of
bareSt gesture the unspoken thought in the afirma-
tive and off to make love to Negro the drop of
hat to France where similar diversions are held out
Tor the Negro woman we'll the Negro man. French
men beng like that about the darksknned female
The whole thing is gigantic libel on Europe, as
well as reflection on the psychic balance morality self
and good character of the Negro 1t pictures us
again in the whterape tradition modified somewhat by
an asserted inclination toward participation by the Euro
peans.
This is, of course, largely Pigment of Jets imagi-
nation an aphrodsac deliberately concocted by the ed
tors to stimulate jaded circulation.
Europe is, we grant additionally less inhibited in
sexual matters than the D. S. 1t is unlikely further
more that postwar conditions may have brought about
moral decline to some degree, it has in the u S.
. But to picture the entire continent in state of
Negro-nduced heat merely to capitalize the naivete
of people, and capture circulation not only unprncped
and Irresponsible but essentially an even worst depravitv
than that pictured.
Furthermore, the myth of the Negroes extraordinary
sexuaty has been overdone and in the interests of ac
curacy the white mans peace of mind, and the Negro
nlmself ought certainly to be retired to the archives
Essentially the Negro is workaday individual like
the white man-housebroken as is the white man. to
family life monogamy, and common garden variety SEX
Occasionally, he crosses racial lines to marry but
that natural and his right for the lines unnatural
and falsely drawn and ought not be there anyway But
except in disturbed individuals, the color of the mate
whether white black red yellow probably the least
of his or her attractions.
And people all over the world are pretty much like
the American white man, the American Negro the Am
erican japanese, ad infnitum and everywhere women
rape with about the same degree of facility.
1t doesn't do Jet credit nor Negroes credit-al this
distorted and dscredtabe perturbation of the attrac
lions of Europe - besides which it might get some
Negroes foolish enough to take the magazine at it's word
in going to Europe, in awful lot of trouble.
We suggest to Jet that it cease raising the third
head of tired old issue and seek some other means
OF increasing tagging reader appeal