Evening star. [volume] (Washington, D.C.) 1854-1972, 1952-09-23
Wise Investing
In Community
Chest Cited
18th Fund Compoign
Launched at Dinner
For Business Leaders

The Community Chest prepared
to move into its 25th fund cam
paign for health. welfare and
recreation agencies in the Wash
ington area today. following an
anniversary dinner last night.
An impressive representation of
the areas civic and business lead
ership attended the dutch-treat
affair in the Hotel Statler.
Actual solicitation of $3.815. ASS
for 102 Red Feather agencies in
Washington and Alexandria and
Arlington. Fairfax, Prince Georges
AND Montgomery Counties. and
$334,545 for the USO and other
United Defense Fund services start
on October 6.
1t. Gen. Anthony C. McAuliffe,
assistant chief of staff, United
States Army, brought out the
value of the United Service Or
ganization to the armed forces.
USO Reaches Around Globe.
with the somber prospect of
continued international unrest,
a period of service in the armed
forces is becoming a standard
part of every young Americans
growing up" he pointed out. It
is important that influences of
home, family and community not
be severed while young men are
in service, he added.
Tangible evidence of commu-
nifty interest in our fighting
forces can be seen in the form
of USO clubs, lounges, mobile
units and camp shows scattered
around the globe" he noted.
Gen. McAuliffe pointed out that
USO in the Washington area
served more than 100000 service
men and women last year.
with a turnover of about
100000 in the Army alone facing
us in the next year, even greater
demand for service faces USO,"
he said.
E. A. Roberts of Philadelphia,
president of the United Defense
Fund, Inc, recalled that it was
created on the same principle as
a Community Chest Ito bring order
and planning and common sense
into fund raising" on a national
scale.
Plans for Increases.
The Government, he said, no
matter who wins the election.
obviously means business about
national defense. There are no
plans to reduce the armed forces.
There are plenty of plans to in
crease them, and our forces will
be scattered over the world
He reported that the USO now
operates some 257 units here and
overseas, and that monthly at
tendance increased last year from
2.5 million to SO million.
Herbert C. Blunck, general
chairman of the 1853 United
Community Chest-USO Campaign,
called for teamwork. Involved is
almost everybody in Washington.
he said.
ut means businessmen and stu
dents, housewives. laborers, doc
tors and lawyers. teachers, clery-
men-people of all faiths and with
pocketbooks of all Sizes" he point
ed out.
Mr.. Blunck also outlined a fair
share" technique of soliciting
funds, aimed at increasing firm
or corporate giving. increasing the
size of the individual gift. and
increasing the number that give.
It involves a means by which a
business executive can work out
his firms target in relation to
others within his industry.
Through the "a past campaigns
said Samuel H. Kaufman, presi-
dent of The Evening Star News
paper Co., mot single dollar has
been given to the Community
Chest, but many millions of dol
lars have been wisely invested
through the Chest-in the physica
and moral health of our metro
politan community"
The combined campaign of the
Chest, besides raising the neces-
sary money with economy of cost
and energy. he pointed out, has
brought other valuable assets tc
the agencies serving those ir
need.
Sound Budgeting.
"It has brought the invigoratine
principle of sound budgeting Of
funds" he said. Good budgetine
leads to sound planning and the
planning assures "a strengthen
z,,,. H.