Evening star., 1952-03-17
On the Air:
You Could
Call Sinotro
"a Success
By Harry Macarthur

By Harry Macarthur
No Surprise That decision by
lCBS-Tv executives TO drop the
Frank Sinatra TV show was not
unexpected. And it doesn't
mean that another and more
Favorable spot won't be found for
Ihim. It does mean that his
mission was accomplished, II you
believe the trade talk about what
lSinatra's mission was on Tuesday
nights at 3.
This story had It that CBS
didn't expect Sinatra to make .
Spectacular showing against Milton
|BerIe, but the strategy was to cut
into Berle,s audience enough that
Arthur Godfrey could 90 into the
rating lead and become Mr..
|Television." NBC-TV's Red
|Skelton came along and con-
founded that plan for awhile. but
the new ratings for February are
in and CBS is happy.
The ratings don't agree. but
then they seldom do. and you
won't find anyone ct CHS Quib-
bling about that. Nielsen
gives the top spot to CBS-TV's II
Love Lucy" "a rating which does
make sense. all right). with Berle
second. Shelton third and Godfrey
fourth.
It Is the American Research
Bureau which finally has accom-
|plished what CHS has been try
ing to do for SO long. This,
incidentally viii confuse those
cynics. usually in the advertising
trade. who contend. possibly be-
cause they know they would
Operate that way themselves. that
ratings tend to favor shows Of the
networks which give them support
by subscribing to them. Any
how. ARB, on which CHS used to
look with no favor, finds Godfrey
in first place. followed by SHELTON.
with Berle In q third place tie
with Groucho Marks "You Bet
Your Life"
It can't give CHS much con-
ISOLATION. with all that money
down the drain on Sinatra'S
lightly sponsored show. but the
|dethroning Of Berle probably was
accomplished by Bishop Fulton j.
Sheen on DuMont, who gave view
|ers something rewarding to do on
Tuesday nights at 8.
\ *&
Correspondence Department
TT have just read In your column
your reference to Freddy Martin
and his suspicion that Tulips and
Heather is q steal from his Car
men Carmella.' This recalled To
my mind my sister and I singing
Carmen Carmela' Gone - as
youngsters too many years ago
to refer to, but certainly more
than several. We found It in q
book Of Mexican folk songs which
we borrowed from the Los Angeles
Public Library. It's the same
tune. however. and leads me to
wonder who stole from whom
Juanita e. Terry.
II don't know what Freddy
Martins lawyer told him. but
Rcan tell you that, whoever wrote
Carmen Carmela,' it was pub
lished q good 80 years ago. ]
know Freddy Martin has been
around long time, but I didn't
think he went back that far.
1t is true that C. c. is note for
note the same as this new tune,
whatever they call it"-John w.
Willis. :
We rest. Mr.. Martin. Your wit
nesses.
Personal, Not Private-Among
the reasons why Roy Rogers
didn't sell Trigger was q letter
from one Of his fans which told
him plainly how things stood in
one quarter 81 have always
played cowboys" /" wrote 7-year-old
Tommy Simpson, Of La Porte.
Texas. land I always play you.
But II you sell Trigger, I'll be
Gene Autry" ;. Tommy, obvious
" knows what passes for an epi-
thet around the Rogers rancho
!. Eloise McIlhone, she told
Wayne Oliver Of the Associated
Press the other day, is q very
misunderstood girl Doesn't
hate men at all: she even married
|one :. But her Leave It to the
Girls" reputation persists. even
though the show lis OF the air and
she is seen only on '.Eloise Salutes
the Stars" tmoving from CHS to
|DuMont. March 23) and as an
occasional guest on other shows
-. It all started back in 1045,
when Leave It to the Girls was
Ia new radio show =. The firSt
three programs were calm but
lon the fourth. according to Miss
|McIlhone, q man turned up who
|"took the view that the woman's
place was In the home that
women didn't have enough sense
Ito -Eote-or come in out Of the
rain" -. Eloise, in her own
words, really teed on" The