Evening star., 1952-04-20
On the Air
End of TeIevision's freeze
Brought New Fears With 1t
By Horny Macarthur


You might rghtfuly have expected the
to bring joy the televson boadcasters It hasn't worked
floods and this thaw in the Tv industry brought food
Of fears.
the broadcasers have been yearnng
freeze on the Tv station licenses teevison could expand
from its 50 communities
Nationwide televon suddenly reality dawned
afford it.
Televon already and the addition of
time fees for stations added by network
OF prime evening time on 80 stations OF the NBCV network
s2a5 to s2oo ' u S''' '"'' a'eS varying from
Doubling the might not double the time
enough it to send sponsor into
state of extreme shock
There optimistic of the picture however This in
creased time cost be good to
While the cost with expanding
the OF the audience will reduce another figure
to an advertiserhe Thousand reached
Some TV broadcasters point out that holding
some advertisers aoof from elevon
Whot if Mr. Jones Come to Power
This is not the only the lifting has
brought to the televsion trade boys don't
Is cenered Commissioner the FEC whose
ALLEGATION plan A'" 'A''"''-
Commissioner Jones voiced opposition the ALLEGATION
system the commission adopted freeze He
tended that the plan cities and throws
the heaviest financial burden able to pay
The UF channels pointed out were generally assigned IN
I'LL the not covered os stations now are
operating in most large cities UF transmters he said cost
thinks small city Tv tough financial time
ahead. - ~
Since Mr. Jones dissent Joined ony in mart nv
Fda Hammock who thought there ought
channels you might wonder that it would industry much
concern. This is an election year. however.
You consider this going the way to look for
trouble but as some people it, there
Robert Taft might become They see the possblv
IN that event that Commissioner Jones' Republican Ohio
might be named chairman of the FEC might send
the TV channel ALLEGATION system off in direction
There's No lmmediote Concern Here
Whatever happens "freeze" not going to
change viewing habits here Washington very soon It's
Tor two years about trading the old buying UIF con-
verter for it. ~ wa
Two new channels have been assigned 10 WASHINGTON one
educational and one commercial and there bound to be
scramble Tor the latter stations
WWDC already have indicated their to their
AM-FM services and there quite probably will than
two-Way battle for the channel
The FEC whether not it additional money to par
tally correct its understaed will stick to it's prr
After the July deadlne for filing these station appl
cations processing will begin with granting licenses where
channel bids unoppod Where applicants
the same channel hearings will be
Preference in scheduling these to
tnee no teleVlslon at present Then the
ngon as you well know already and is well
down the priorities list ~
Inc ultimate granting of the license either
that we will have TV station the month fol-
lowing The construction permit for granted
April 26 1916 and the station
A permit was granted WNBW the lot
OF ground work already had not on the air until
May 25 1947. ~
If you're waiting type. might wait for UHF as
wait for color. ~ ~ 60