davidaulloa/AmericanStories huggingface dataset:
Evening star., 1952-03-28
SPECIAL BARGAIN

SPECIAL BARGAIN
SILVER sPRING-WooDMooR
Delightful, different home in q highly
desirable community. near schools
and shopping center No. 8 East
moor dr.. corner Pierce. See this
beautiful rambler today; built with
st. Joseph's brick. white roof. Liy.
Z 5m s.l fireplace: din; % Tmi; de !, luxe sit; {, (;
pine: gas h.-w:h.. copper radiation;
Cali B.. NJ oDUM. RE. b2l6: ewes.
Three Bedrooms $11,25O
Rambler subject to sround rent.
Pretty shingle home on level lot in
Rockcrest. Screened porch, mod.
kit: reas. terms.
OLNEY
Three-bedrm. brick rambler. Din.
rm.. fun bsmt.. oil heat. side porch; ;
1a-aere lot. Price S16,76O. Terms
or trade arranged.
New Brick Rambler
Spacious liv.-din. rm. comb. with
firepl. and picture window; ultra
poser, @ dishwashe;r % and prs6 real break ak
fast nook: 3. grand bedrms., tiled
bath. excel. closet. space; full paint
ed bsmt., space for rec. rnl.. out
side entr:; left. concrete porch;
concrete driveway; trees on nice lot
65x120. Conv. to buses, shops and
schools. Excel. value at S19.75O.
Wood -Conley Co., Realtors
1115s Ga. Ave. Lo. 4-7200 til Q
Evening star., 1952-03-28

Silver Spring DandleS
$12 ,950-S1 500. down. A swell s.
old. De luxe kit. with Bendix
washer, picture windows. See 1t
today.
Sparkling 2-bedrm. brick
rambler. full bsnt. with recr. rm.,
laundry rm, and Workshop; big
bright kit: side porch; picturesque
lot with Anchor fence.
bier Of the year. Big. Aft. brick
with many extras. Only q few left.
Call SH. 1103 It'll 8
RAFFELL REAL ESTATE. REALToR
SILVER SPRING
4 BEDRMS.-$16,950
Assume large GI loan with small
old on nice corner lot.
LARGE FAMILY HOME
500 MO-, $4,000 CASH
center-hall plan. spacious living rp.
lge. kit. with breakfast rook and
pantry. Beautiful sun and back
porches; A bedrooms, 2 sleeping
basement; garage; corner lot; conv.
SOUTHERN COLONIAL
Truly. this Is. one Of the outstanding
center-han plan. lee. liv. rm. with
fireplace, guest-size dining room
beautifully equip. kitchen, powder
rm.. front and side porches; End A.,
3 large well-proportioned bedrooms
and bath. Large level lot.
Capital Realty Co., SH. 0673
TIL 9 PM: L No Ans. TO. 5627:
Silver Spring-$16.950
FogE,bsSrm , brick ie 6. Can. &c Coz ,L Liv rm
tile bath. on 1st A.; lge. corner
fenced yard. Can assume lge. GI
Brick Rambler-$16,95O
Three bedrms. mr.. st. Bernadette and
public schools. Tiled bath. Table
space In kit. with elec. range and
Lieu. It. refgr.; lge. lv. rm., rear
yard fenced; gas heat. In excel.
COLONIAL
With built-in gar, 3 lse. bedrms. and
lee.. din. rm.. equipped kit. and y
entrance; screened side porch: conv.
81, Silver aso Spring location Priced
Wood -Conley Co., Realtors
S7IO Ga. Ave. 81. 800 Until 8.
Evening star., 1952-03-28
FoREsTv1LLE

SyslS %slboro sT pfs s5sk and SInsaeW e buse Ha o
rms. Ice equip. kit. tile bath, full
bsmt: level lot. 50x145 with tall
shade trees; $14s250 on reasonable
T. D. BURGESS
~ N Ae,1 an n
Evening star., 1952-03-28
AVONDALE

AVONDALE
Three -bedrm. brick, with pine-panel
den and full dry bsmt., large Level
fenced lot. Very low priced, for
immediate sale. For further In
formation call Mr.. Dora. RE. $3.50
ewes; UN. zoos.
Colonial Investment Co.
Evening star., 1952-03-28
BIG KITCHENS

Desisned and built to save you ster
easy. Picture windows. fireplaces
sliding closet doors, Ia baths, full
bsmt. Built By master craftsmen foI
your convenience and happiness In
o community Of folks you will b
proud to call neighbors.
Evening star., 1952-03-28
BRICK RAMBLERS
S15 ann TIP
''E1; 'RE1E;NSON-.JOYCE
BUNGALOW

45O5 Knox rd.. College Park
Till 6 pm. AP. 1878; after 6. TO
Evening star., 1952-03-28

8 BEDROOMS AND DEN :.
Only $4,000 for this quality built
stove and refgr.. full din. rm., lge.
liv. rm. with fireplace and knotty
pine wall; den or 4th bedrm. finished
in knotty pine. Hollywood bath;
lge. level lot. One Of our best buys
WOODSIDE REALTY co.
SH. GAO TIL o PM. -
Evening star., 1952-03-28
NEAR SCHOOL

New custom built Cape Cod. Of finest
fireplace, entrance yestibule. full
din. rm.. GE kit: bedrms. and
tile bath on 1st q. An open pane!
stairway leads to lge. 2S-tt. finished
rm. with many built-in features;
tiorial purposes. This lovely home
is within q blk. Of aew ia-million-
AaIlap oof.nNf- V.rfaa G1 g E00
Evening star., 1952-03-28
HICKS REALTY co.

s7O6 Mt; Vernon Ave. AL. 1900.
Evening star., 1952-03-28

Grades (TFsAl1D SIS CoNsiDERED) & M 1:Ss
Directions to property: Out s. Capitol
to d. C. line, continue on Indianhead
hwy. n mile to Forest Heights sign,
and omen sign 20
Evening star., 1952-03-28

COLLEGE PARK, MD.
BALTIMORE BLVD.
Sixteen large rms. 4 baths; lot,
1O0x300; commercial Bargain, $25,-
600. Call Mr.. Ray, uN. S033: ewes,
TO. 6261. PAUL n. LAUTERBACH
q co. -
Evening star., 1952-03-28

BENSON-JOYCE
45o5 Knox Rd., College Park. TIN
q PM. rAP. 1878; Aft. 8. TO. 1855.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1952-10-19
Dances Are Planned
For Area Servicemen

A Halloween dance, United Ma
lions Day celebrations and a series
of square dances top the Military
District of Washington's social
calendar this week.
Women may register as host
esses for the dances at the Armed
Services Hospitality Committee
in the District Building. Four
teenth and E streets NV.
The weekly retreat parade will
be held at 4:30 pm. Friday at
Fort Myer, with the Army Band
playing.
A schedule of dances-all start
ing at $3.50 pm.-follows:
Tuesday - Orchestra dance at Fort
McNair Recreation Center No. l. U. N
dance at Fort Belvoir Service Club No. !
and orchestra dance at Fort Myers
we Wednesday@orchestrs ' dances at For,
Belvoir Service Club No; 8 and at Fort
Myer North Area Service Club. fatigue
country dance at Fort Belvoir seryic.
at Walter Reed Hospital and square dance
at Fort Belvoir Service Club No. |.
Thursday-Sauare dance at Fort McNair
and ORCHESTRA dance at Fort Myer South
Friday-U. N. open house and square
dance at Fort Belvoir Service Club No. 3
ana square dance at Fort Belvoir Service
saturday-square dance at vint Hill
Farms Station, Va.
party at Fort Bevor o Service eng Club f's No.
and Halloween dance at Fort Belvoir
Service Club No. 3.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1952-10-19
Government Expects
Lower Crop Prices,
Sleeper Farm Costs

The Agriculture Department
predicted last night that farmers
next year will get slightly lower
prices for their crops, and pay
slightly more for the things they
buy.
The overall economic situation
of the farmers. however. will be
fair and Just. the Agriculture De-
partment indicated.
I The department said prices
that farmers receive next year
are expected to be about 100 per
cent of parity-the figure that
gives farmers a just income in
relation to the things they buy.
This year. farm prices have
been about 102 per cent of parity;
last year. lot per cent.
Some further easing in prices
seems likely for 1853, particularly
for meat animals and vegetables, "
the Agriculture Department said.
The department said 1853 eco
nomic conditions will depend
largely on international develop
ments and the size and timing of
the defense program"
by mid-1953 national security
spending is expected to be at an
annual rate of SIS billion to $50
billion. compared with $50 billion
at present." the Agriculture De-
partment said. "The rate is ex-
pected to level off sometime in the
last half of the year. Consumers
are likely to increase their spend
ing further next year."
Evening star. [volume] (Washington, D.C.) 1854-1972, 1952-10-19
Msgr. Honnon Receives
PreIute's Robes Today

The Right Rev. Msgr. Jerome d
Hannah, vice rector of Catholic
University, will be invested with
the robes of a domestic prelate at
/ 3 pm. today in st. Paul's Cathe-
dral, Pittsburgh. his home diocese
Msgr. Hannah was elevated to the
monsignori by Pope Plus XII in
September.
The Most Rev. John F. Deardon,
Bishop OF Pittsburgh. will officiate.
The Rev. DR.. Thomas j Quigley,
superintendent of schools. Pitts
burgh diocese, will give the SER
mon.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1952-10-19

= pillow pURe-lsleR -
0o Eliminates bacteria.
odors, stale air in pillows
and bedding. A permanent
method Of quick sanitary
cleaning. Complete Kit
for 6 pillows for use with
JET 80 Cleaner. N8ion.
Ayy advertised n $50
The Mississippi enterprise. (Jackson, Miss.) 1938-current, 1952-02-09

May God bless each person VIII,
contributed to this cause.
The Mississippi enterprise. (Jackson, Miss.) 1938-current, 1952-02-09
New Jerusalem
Rev. w. T. Smith, pastor

rev. w. Smltn, pastor
The pastor, Rev. W. T. Smith,
will deliver both messages Sunday,
at II o'clock a. m. His subject will
be THE man who nearly let 60"
At z o'clock p. m. his subject will
be, 1.-The Christian will be render
ed by all choirs," under the direc-
tons of Mr. Cornell Osborne.
The Rev. G. w. Staffney will de-
liver a message in the church au-
ditorium at o'clock .. m. spon-
sored by the BTU.
Tuesday night, February IL, there
will be church social in the home
of Mr.. and Mrs. c. A. Crawley,
given by the Circle of Love. Fri
day night at, 7:30 o'clock there
will be a Musical Festival given
by the Young Peoples and Cos
pei Choirs" in the church audi
forum. The public is always in
vited to worship with us.
The Mississippi enterprise. (Jackson, Miss.) 1938-current, 1952-02-09

Miss Lille Belle Walker, chair
man of the Mothers March on
Polio, wants to thank each woman
who helped to work in the drive.
We have already reported 1922 90
with twenty more people to report
which will bring the amount up to
over $4,000. A list of the workers
will published in next weeks pa
pers.
All people who were not con-
tacted during the drive please do
like Mrs. Joe Lundy who brought
her contribution of $500 to the
YWCA.
May God bless each person who
The Mississippi enterprise. (Jackson, Miss.) 1938-current, 1952-02-09
Utica News

Antonio Jacob, reporter and agent
for The Mississippi Enterprise.
Final rites for Mrs. Mary E. Gar
ner were held Tuesday afternoon
at o'clock from the Temple Church
of Christ holiness with Rev. ].
7. Woodson the pastor officiating
lnterment was in the Temple Gem
etery with the Frazier and Collins
Funeral Home in charge of ar
rangements.
Mrs. Garner is survived by one
sister, Mrs. Dorothy Grant of Los
Angeles, California; her father and
step-mother, Mr.. and Mrs. Silas
Smith of Hattiesburg, Miss; three
step-daughters, Mrs. Ozzie Craft
of Carpenter, Miss, Mrs. Ora Cor
nor of Columbus, Miss, Mrs. Ollie
Rose Brown of Mobile, Ala; and
one brother, Mr.. John Smith of
Utica, Miss; and numerous other
relatives.
The Temple Church was honored
Sunday, Feb. 3rd to have Rev
Leonard Watson accompanied by
his charming wife of Hazelhurst.
Also Rev. L. j. Jackson and his
handsome sons from Jackson, Miss,
as guests. Rev. Watson delivered a
S wonderful message, followed by
some wholesome and inspiring re-
marks by Rev. L. ]. Jackson, which
was enjoyed by those present.
Mr. Will Hicks of Adams Sta
ton was taken seriously i'll several
days ago. The prayers of the var
ious friends are with you for very
speedy recovery.
Cpl. Ulysses S. Hopkins, son of
Mrs. Mary Hopkins is hoem on fur
Tough, after some time spent over
seas service in Korea. We rejoyce
with Mrs. Hopkins.
Friends extend sympathy to. Mrs,
Adline caldwell in the loss of her
sister. None of them that trust in
Him shall be desolate Psalms "a:
%.
The Mississippi enterprise. (Jackson, Miss.) 1938-current, 1952-02-09

Miss Leverne Johnson and Mary
Helen Gipson enjoyed a pleasant
weekend in the home of their cou-
sin and mother and step-father,
Mr.. and Mrs. Aaron caldwell.
Here's wishing for Mr.. Pleas
McCadney and Prof. B. F. William
a speedy and complete recovery
from their recent illness.
Send all your news to Antonio
Jacob, your Utica reporter, and
buy The Mississippi Enterprise.
The Mississippi enterprise. (Jackson, Miss.) 1938-current, 1952-02-09
Greenwood News


SUNDAY SCHOOL LESSON !.
FEBRUARY 10, l952-THE DECIS-
SION OF TWO RICH MEN
Printed Portion: Luke 1898; 10:
lie.
The Importance of the danger of
The love of and lust for earthly
temptations. st. Luke donated the
greatest part of two chapters to
make it clear. He sets forth two
rich men. The first rich man had
a good reputation. He, like many
other Jews of his day, had observed
most of the commandments and felt
that he had laid a good foundation
on which to build on merit by
Works-Eternal life. He went to
the Giver of Eternal Life desiring
to know what else was needed
Jesus said, "One thing you lack
Sell all you have and distribute
to the poor and you shall have
treasure in Heaven-and come and
follow me. Note, Jesus the Giver
OF Eternal Life commanded him
to do one thing and invited him
to come along with the Master
The minute of decision comes to
every individual to give up the
Love OF Earthly things, accept Je-
sus and Eternal Life; or cleve to
worldly things and refuse, reject
and leave Jesus and Eternal Life.
The rich young ruler choose to re-
ject Jesus and Life-for his wealth
on earth and Death. What will
you do?
The second rich man did not try
to justify himself, but repented
for his sins and promises to dis
tribute his wealth to the poor.
Note. Jesus gave this man on cred
1t, in that he trusted this man to
do as he said he would. What a
marvellous and gracious Savior Je-
sus is. He knows the hearts of men,
past, present and future
What is the danger for the poor?
The poor has to give up covetous-
mes, jealousness, enmity, discour-
agement, doubt, fear and at last.
laziness-and take up, faith prayer,
work, thanksgiving and praise. The
The Mississippi enterprise. (Jackson, Miss.) 1938-current, 1952-02-09
YWCA News
National YWCA Staff Member

National YWCA Staff Member
Visits The Branch Y.W.C.A.
Miss Kathaleen Carpenter, mem
Der of the National YWCA Staff,
met with the Committee of Man
agement and membership of the
Branch YWCA on Monday, Feb
ruary 4, 1852. She talked to the
Committee of Management men,
bers about the job of the committee
and program building technique.
Miss Carpenter stressed the inn
portance of the volunteer, and gave
accounts of YWCA work in few
OF the IS countries in which it
operates, to the membership of the
Branch YWCA.
On Tuesday, February 5, Miss
Carpenter worked with Mrs. c. c.
Mosley, teen-age program director,
and the Y-Teen Interclub Council.
In the council meeting she told of
Y-Teen work in other associations
and countries.
Wednesday, February 6, found
Miss Carpenter working with Miss
Walker, director of the YWCA, and
the Teen-Age Program Committee
The Mississippi enterprise. (Jackson, Miss.) 1938-current, 1952-02-09

and Y-Teen Advisers. She talked
with the committee members and
advisers on the job of the Teen
Age Committee and Y-Teen Pro-
gram Building.
Miss Carpenters visit to the
Branch YWCA was quite AN in
spiration to all she came in con-
tact with.
The Mississippi enterprise. (Jackson, Miss.) 1938-current, 1952-02-09
North Jackson
News

Funeral services was held at Mt.
Pleasant Baptist Church on Sun
day, Feb. 3, for Pfc Jim Shelton.
Jr., son of Mr.. Jim Shelton and
Mrs. Sarah Shelton, of ST. Louis,
Mo. Service was under the direc-
ton of the American Legion Post
214 of Jackson, Miss. Survivors
The Mississippi enterprise. (Jackson, Miss.) 1938-current, 1952-02-09

poor do not have as much of dan
ger of temptations and alienation
of their love from Jesus as the
rich, therefore, Jesus says, How
hard is it for rich man to enter
the Kingdom"
The Mississippi enterprise. (Jackson, Miss.) 1938-current, 1952-02-09

SUNDAY SCHOOL LESSON
FEBRUARY 10, l952-THE DECIS-
SION OF TWO RICH MEN
Printed Portion: Luke 1928; 10:
lie.
The Mississippi enterprise. (Jackson, Miss.) 1938-current, 1952-02-09

AS we begin the observance oS
Negro History Week, we shall each
week pick out Negro Businesses
OF Greenwood to salute for their
progress. We also ask readers to
send in to Rev. John H. Coates,
any stories of Progress in any fields
that you wish published.
This week we Salute the BRAD
LEY'S SCHOOL OF BEAUTY
CULTURE AND SHOP, founded
and owned by Mrs. Ruth Bradley
Gardner, located at 720 Howard
The Mississippi enterprise. (Jackson, Miss.) 1938-current, 1952-02-09
SPECIAL NOTICE

1t was announced thru a local
Greenwood Paper that |. Rev.
John H. Coates was secretary of
the Christian Welfare and Assist
ance Club of Mississippi-Rev. c.
I. Thornton, Custodian.
; Please know that after / found
out the facts, refused to accept
the last check he owed me for
secretarial work. AS I see it, the
motives and practices are far from
Christianity and Welfare for the
needy
Signed: Rev. John H. Coates
The Mississippi enterprise. (Jackson, Miss.) 1938-current, 1952-02-09

Street Greenwood. Mrs. Gardeners
story Of progress and contribution
to her race is one of which all
Greenwood can be proud.
The Mississippi enterprise. (Jackson, Miss.) 1938-current, 1952-02-09

include his mother, sisters, 2
brothers and a host of relatives
and friends. He is gone but not
forgotten.
The Mississippi enterprise. (Jackson, Miss.) 1938-current, 1952-02-09

The Branch YWCA will be hos
tess to all young women at a VAL
entine Party on Thursday, Febru-
airy IA, 1852, at TOO p. m.
The Mississippi enterprise. (Jackson, Miss.) 1938-current, 1952-02-09

The keenest politicians have
their ears to the ground now.
Evening star., 1952-06-19
On the Air
On the Air
Maybe That Primary Result
WAS Also q Vote for Quiet
By Harry Macarthur

1t IS possible that we are moment. 1t not
belng against the sound guess that lot
It is not likely maybe and
possible There other
the victory vote Hartman
ulie
Evening star., 1952-06-19

Evening news broadcast, di-
rect from The Stars news
room, Monday through Friday
over Stations WMAL and
WMAL-FM; 6 pm.
Evening star., 1952-06-19
TeIevision Tomorrow
Fridoy. June 20. 1852

WHe-lG1s
4 Chanel;
Disc 23o Shop
N Disc Jockey; N ony
wmAl HsIywsat
= ~
Ssr1O's sars": Nancy. Est. So D.Is a
Prologue the u A.;
. . nSA% EN- H. Ruth Lyons: so Little r!'use PIes phsu 2s
D. Hawkins Falls; G1s eahhy
W0P-1o Nw-Doan
and Bert
T. Pick Temples
Evening star., 1952-06-19

$3.50, WWDC, WASH-Reporters'
Roundup: w. Averell Hartman is
interviewed
1890, WTOP-Damon Runyan
Theater: so You Won't Talk" is
dramatized.
1890, WRC-Your Hit Parade:
Sarah Vaughn is guest vocalist.
1915, VIVID C-Production Re-
port: Senator Walter F. Bennett
discusses Industrial Expansion for
Mobilization"
1880, WMAL, WWDC, WASH
Senator Taft.
Television Today.
TOO, WNBW, WMAL, WTOP-
Senator Taft: The Senator gives his
Answer to Abilene"
$3.50, WNBW-Treasury Men in
Action: The drama is The Case
of the Foolproof Setup."
800, WTTG-Playhouse: Eliza
beth Frazer and Patrick O'Neal
star in Bird of Prey"
$3.50, WMAL-Meet the Champ:
Boxing bouts from Fort Myer, Va.
$3.50, WNBW-James Melton
Show: Arlene Francis and Billy
Gilbert visit.
1880, WTTG-Author Meets the
Critics: Ralph de Toledano's 'Spies,
Dupes and Diplomats" is discussed.
1880, WTOP-Ive Got a Secret:
OrSon Bean, Louise Allbritton,
Laura Hobson and Melville Cooper
make up the panel Of Garry
l lMoore's new quiz show.
Evening star., 1952-06-19

iof people arrived home hot and
ear-weary, then rushed to the fire
house to cast vote for Hartman
and quiet.
~ ~
CONTRIBUTION-The Olym-
pic Committee may still be short
some 100000, but Wally Butter
worth is whiting the figure
down. Tonight on Meet the
Champ" (WMAL-TV-9:30 PM
he will turn over $4,000 to Armed
Forces Olympic representatives
This comes out of money saved on
production costs during the last
"a weeks of the show, probably
la better use than many made OF
saved production funds. This
brings the total meet the
Champ" contribution to the Olym-
pic Committee to more thar
$4,000.
/
GET READY-A campaign sons
the likeI of which hasn't beer
heard since Happy Days ART
Here Again" bounced out of radio.
20 years ago is reported in the off.
ing. It, too, is an oldie. The title
is II Love the Sunshine of Youl
Smile" and the Eisenhower
hackers expect great things of il
in march tempo.
NAMES IN THE NEWS-Fay.
Emerson will resume her moder.
ator role on Author Meet.
the Critics" (WTTG-Thursday
1890 p.mD following her tw.
month vacation in Europe
. July 3 is the date
set. Wally Cox. comedians
comedian, will take trial run in
a show of his own this summer
A situation comedy titled ''Mr
Peepers." it will be seen Thurs
days at $50 pm. on NBC-TV,
starting July 3. Bandleader
Dick Stable, who has played for
all Dean Martin-Jerry Lewis radio
and TV shows since they got to-
gether four years ago. is staying
with them in their next movie.
Hal Wallis has signed him to
play q bandleader named Dick
Stable in Scared Stiff" Mil
ton @. Ford's late evening show
on WMAL-TV will 60 off the air
after Friday nights telecast.
X \ X =
PROGRAM NOTES-Ed Wynn,
Ben Blue, frankie Laine and Phil
Foster will be featured in the con-
Guiding "All Star Revue" show of
the season on Saturday night
WNBW-8). The TV debut
of ''Duffy's Tavern" scheduled for
this spot, has been postponed until
fall. It then will be presented,
NBC-TV plans, as a half-hour
series. "The Stork Club" will
take a month off after the June
26 show, then return July 26 as a
Saturday night half-hour on
CBS-TV.
Evening star., 1952-06-19
ADVERTISEMENT.

ounce serving Of beet tops fur
niShes you with all the vitamin A
and calcium you need in one day?
1t also gives you ascOrbic acid-C,
IribOflavin and iron tossed in for
good measure. When you buy
fruits and vegetables here ut the
market You know you are getting
them vitamin-rich because the
merchants buy each days supply
fresh that day.
Few Of us realize that sweet
breads and calf brains can be
frozen and kept in home freezers.
Roy COunselman's Stand No. 334
INA. 92O5) has a plentiful supply
OF these. and will wrap them for
freezing for you. They are good
summer fare, light, but still tasty
and nutritious. If you don't own
a freezer, take some home anyway.
They'll keep two or three DAYS
in your refrigerator. Just remem-
ber to consult your cook book for
the right way to prepare them.
They are easy to fix and delicious!
The genuine Finnan Haddie
with skin on) is available at
Naehle's Stand, No. SAL. People
come from all over Washington to
get this delightful Scotch favorite.
Boil it slowly ten or fifteen min
utes in milk or water, then serve
with cream sauce or drawn butter
and collect the compliments. Old
fashioned Goldfish is here, too. Now
that potatoes are back, you can
again enjoy Goldfish cakes for sup
per or breakfast.
From this you see, everything
you may want, even scarce and
hard-to-find foods are available at
CENTER MARKET CITY
5th and X SITS. NV.
Evening star., 1952-06-19

riman over Senator Kefauver in
the local primary, but the sound
waves played their part. There is
food for thought here for any
politician.
Martin Codel suggested recently
in his authoritative newsletter,
Television Digest. that presiden-
tial candidates may be "over- stay
ing their welcome" via television.
They may, he intimated, discover
to their chagrin that there is
some sense to the formula fol-
lowed by Jimmy Durante, EDDIE
Cantor. Bob Hope. Jack Benny,
Danny Thomas and the others.
In other words, absence makes
the heart grow fonder and you
know what familiarity breeds. MIR
Codel has a point mere and ii
extends beyond television.
Senator Kefauver and Mr.. Har-
lriman seemed, to one viewer who
wasn't making any mathematical
measurements. to turn up with
about equal frequency on the TV
screens before this weeks pri-
mary. Senator Kefauver COM
pounded this, however. He ap-
piled George Washington Hilrs
old beat-'em- -over- -the-ears tech
nioue.
1t was Mr.. Hill's theory. accord
ing to students of huckstering
that the effectiveness of broadcast
advertising increases with its I. @.
In this case I. @. stands for ir-
ritant quotient.
The Kefauver people went in for
this in big way. A sound truck
roamed the streets, shouting the
cause. If Mr.. Hartman
employed the same device, he cer-
tainly didn't get the same pene-
tration. Many must have felt that
the Kefauver loudspeaker was
following them around.
On the day of the voting the
pitch was increased. You couldn't
ride two blocks on radio
equipped streetcar or bus without
having your reverie interrupted by
the paid political announcement.
. My name is Estes Kefauver.
. My name is Estes Ke-
The theory behind this sort of
air advertising seems to be that if
you hear a name often enough
you won't be able to remember a
competitors name at the crucial