Evening star., 1952-01-01

,ntinuity Of tradition or owner.

sntinuity Of tradition or owner
Zip.
The new generation accepted
inheritance as a public trust
TO all of us who have directed
ne affairs Of The STAR" Frank
Ioyes wrote in a later year. "it ha.
lad an entity of It's own to which
We were ministeringan entity
far beyond our own indiyiduali-
ties
Faith In Star justified.
The three friends who had
bought The Star in defiance of
conservative business advice lived
to see their faith fully justified.
When George Adams died in 1886.
having served as company presi-
dent for the previous seven years
Samuel Kaufman resumed the
office until his own death in 1906,
Crosby Noyes' name remained at
The Stars masthead until 1908
when he succumbed to an attack
|of influenza while travelling In
California.
For brief period. Theodore w.
Noyes held down both top jobs on
the paper, although most Of his
texperience and his major interest
LAY In the editorial field. His
brother Frank, having served as
business manager of The Star for
"a years. had left Washington in
1900 to become editor and pub
Usher Of the Chicago Record
Herald. In 1909. he returned to
take over as company president.
In assuming control of an in
lstitution which stood at the top of
its field. the younger generation
faced a delicate problem of bal
ance. They must not allow the
paper to Stagnate. On the other
hand, nothing in the situation
called for radical change or un-
necessary tampering with a prov
en- formula. In steering their
course between the twin shoals of
sensationaliSm and complacency,
the new pilots continued to favor
the conservative side of the chan
incl.
Stability did not rule out prog
Iress, however. Over a period of
years. some startling changes were
worked out in the old-fashioned,
ifour-page Star - changes made
imperative by the growth of news
paper competition in the Capital.
The process had begun In 1888,
when Frank B. Noyes persuaded
his skeptical elders that the COM
munity could support a daily
eight-page paper, with extra sheets
on Saturdays.
Changes Came Rapidly.
After that, developments came
rapidly. Released from rigid
space restrictions, The Stars col
umns began to lose their old
lcramped look. Illustrations made
their bow. At first, these were all
in the form Of hand-drawn line
cuts, but by the mid-90s occasional
hotographs-limited to portraits
or still" shots-could be found
The first issue Of the Sunday
Star, which appeared on March
26, 1905, was a thoroughly grown.
up newspaper of Sc pages, not
counting 24-page magazine sec.
ton with full color on the outside
Another innovation of tn,
.. period, destined to become &
trademark of The Star, was thu
daily front-page cartoon. Fol
, many years cartoons had appeared
occasionally on page one. They
became regular feature on Janu-
Iary 81. 1907, when a young mar
from Kentucky, Clifford K. Berry.
man, began a long and distin.
guished career drawing The Stars
picture editorials.
The spur Of competition might
bring about a complete restyline
; OF the paper. Tt might produces
drastic circulation rate cuts, as il
did in 1910. But it could occasion
|, no sacrifice Of principle. It wa,
in this same period that The Star
under the leadership of Busines.
Manager Newbold. began an al.
5 most single-handed drive to clear
up Washington advertising.
Advertising Standards Low.
| Advertising standards in Wash.
ington in the days leading up t,
/ World War were no higher thar
they had been in 1852. The tradi.
ton had been handed down from
the early patent medicine men Iik.
!. DR.. Rose. who had proclaimed t,
old-time Star readers that hi
pa1n-curer might "be relied on TO,
, curing and giving almost instan
,, relief" from rheumatism, ague
sudden colds, cholera, dysentery
cholera morbus pleurisy, ear.
: aches, toothaches, cholic, all pain.
5 in the limbs, joints and back
: spine diseases. lumbago, scalds
burns, chilblains, sprains, bruises
pimpleS and all chronic erup.
: tions."
; The products had changed
) through the years, but the phi.
! losophy had not. In 1910, Wash,
) ington was notorious as a cit,
i where little had been done Il
+ protect the public against fraud
: The traditional newspaper atti.
: tude was one of ''grab-what-you,
' can-get, ask no questions and le
4 the buyer beware.
e 1t was Mr.. Newbold's idea tina
this sort of thing injured the rep
: utation Of newspaper. He hel,
a the revolutionary notion that TIL,
. Star should consider itself as re
sponsible for what appeared in 1t!
advertising columns as it did TO
!, its news content. Accordingly. /,
: rigid system of censorship was Sc
= lup within the advertising depart.