Evening star. [volume] (Washington, D.C.) 1854-1972, 1952-09-11

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Something sensationally new
you'll be the talk Of the cocktail
crowd with Houbigant's Swivel
Btikl Looks Just like a jumbo lip
stick even operates like one!
5uSt turn the base Of this rev.
olutionary new case and out
comes your favorite Houbigant
stick perfume Chantilly,
Quelques Fleurs, LIE Parfum Ideal.
Don't be without one! Only $50
plus tax.
X X X
II yOu can write you'll want
20 write beauty ON your lips
with Martha Lorraine's
Touchdown lip brush of. fine
sable! 1t paints = luscious, clean
lip outline famous makeup
experts recommend II and
you'n love 1t 8 sizes: 81, 1.5O,
u. plus tax. Vibrant colors to
add . bright note for fall.
X X X
The fabulous house Of Lentheric
has Just introduced its new
Hne Of skin-care treatments, at
The Hecht Co.
"Clean Up," q refreshing clear
liquid that gently wipes off every
gmidgin Of CRIME and makeup
-. leaves you with a beautifully
clean skin ready for new make
up. Might Work" q sooth-
ing, rich-as-cream liquid which
you smooth on just before lights
out" It leaves only a light,
greaseless film which lubricates
your skin as you sleep. Both
products come in squeeze-easy
plastic bottles. And for their
Introductory offer you get a
tiny and large size. Use the small
one hrst and If you aren't Just
thrilled with the results re-
turn the large one and your
money VIII be refunded. Each
product $50 plus tax.
X X \
Huntan can be pretty discourage
Ing in the fall with new Off
shoulder fOrmals, cocktail FASH
IONS. 30 to make sure your neck
and shoulders have the flattering,
feminine "magnolia" look
start today with "Neckline'
cream. . soft lubricant to soften
rOughened spots to smooth
away sun and wind lines. You'll
be delighted with it. Just IS plus
tax In the cosmetic departments,
The Hecht Co., all stores.
X X X
Have you tried Lip Life? It's
one Of the those wonderful
round-the-clock beauty aids every
smart" woman wants. Soft and
creamy to the lips, it's long last
ing and more important
blends with your individual color
ing. There are two basic types
which afford a complete color
range to harmonic with all nor
NAL skin tones. Right by itself
In the daylight-and ideal as a
basic for your more intense
favorite lipsticks for nighttime
glamour. Only 81 plus tax.
K X r
And talking about radiance" ..
no point in hiding our light I'M
der a bushel! But we want you
to take . look ut The Hecht Co.
Hand and Body Lotion this
frothy, fragrant lotion made with
Hexachlorophene, the wonderful
bacteria killer, sooths and silkens
your whole body. And the won
derful thing Is you can afford to
use It generously because . giant
bottle Of Is ounces costs only
1.2S plus tax. And while you're
there take . look at some Of
the others bearing that Famous
Hecht Co. label
Hand Cream is only 1.29 for 8 OF.
Double Whipped Cleansing
Cream in an 8 OF. size is only
1.29. Deodorant cream is 74c,
Lanolated Creme Shampoo in a
giant size of Is or, 81. Skin
Freshener, 16 o., 1.29. CASTLE
Shampoo, 80 o., 1.79. Lemonized
Creme Shampoo, is OF. 50. Purse
dispenser with hand and body
lotion, T9c. AL plus tax. And re-
member no cover charge -. Il.
every penny goes into the pro-
duct. Have q complete list Of
identifying products for Q small
eost-at The Hecht Co.