Evening star., 1952-06-22
Truth About TV Crime Shows
Is Thot They Don't Dominate
On the Air
By Horv Macarthur

- H~S ivy 0OH 0Vs1IHs0SS
By Harry Macarthur
time perhaps bring some eevsons critics face to
face with
TelevsoN quite betting
from sde those views of the Nations terat"
pressed Academy magazine Academy
Television Arts and Sciences
magazine noted of the men of letters poled
had unstnted praise for Tv today AL either
Indifferent Tv TV only terms of its potential
tiles"
another direction Representative
family eevon set 1t aroused him that he got through the
House resolution calling for investigation broadcast
ming and then fastened to testify before the investigating
mittee.
you listen to the man from Arkansas you will discover that
and "shootin and KILN stompin' people alleys
From every direction teeon is charged with being primer
in crime and violence The has been created all the
noise that mysteries and thrlers dominate the fare
Sponsor Took Direct Approach
The to that has provided by broad
obvious direct They examined the network
schedules the amount Of time each devoted each
The CHS survey hadn't been completed at time but
those for Abe DuAont and NBc had The results
among mystery
for only 104 cent OF the networks weekly time the air
mysteries per
and at NBC for S cent CHS casual observer
be no better or worse than the other networks in this line so It's
figure probably falls between NCs low and ABCs ess-than-
astronomical high.
This hardly domination by the mystery shows ABc finds
more time for chidrens programs d64) and drama d3A)
just much for sports d0A%). DuNdont
chdren (262 discussion
and talks 82q) drama d199) $780, quiz audience
participation G04%) sports (56ao variety 5) and womens
programs Q16qo).
1t Has Good Programs Too
At NBC mysteries outranked in time the air chill
drens $780, drama 67qo), musical 86qo),
Q23) quiz and audience participation Q42) and variety
(236) There than hint here that television not
so black would paint it. 1t has its lowcabe
all right but it has good ones
suffers perhaps conditioning its audience
by radio listening Radio for long time provided
Millions radio
off when they went to bed.
Maybe without knowing it. they have television
to perform the function to take radios old place.
They the switch at hour of the night
entertained disappointed happen
can't this non-discriminating
teevon There simply isn't enough creative talent in the
networks 20 day. bound
dross among the gold.
Impoct Works Both Woys A*
the Of medium ITSELF unsatisfactory
Nv painful than equally unsatisfactory
radio You refuse to give radio full attention
II it doesn't hold It is extremely difficult to disregard
result its muchvaunted impact that
quickly than almost any other medium.
advertising quoted its about
plight between televiSion
matter newsstand.
you up magazines
try to strike magazines whole might
out with black Cheap sensation probably
weighs the solid stuff. SO
nobody do that with magazines magazine
stands its bad Unfortunately isn't
true of teevison Though is really nothing than series
of different magazines people tend to criticize TV single
thing"
The point you your eevson set with
discrimination it will be friend rather than foe You
be able to locate Of that hoochy koochy dancing that