Milford chronicle., 1952-02-15

tinue. Maybe you do object 70 bio
way. But his way may be nearer
Ilght than yOu think. He knows a
great deal about your town He
KNOWS much of the inside work
ings of its big and little bnsiness
es' OF its clubs and lodges. of ito
churches and amusement nIaces
and of its people.
Have you ever considered the
services the newspaper renders
you the reader? For one thing. II
helps you save money. When Won
read the ads, you learn where Won
can find bargains without wear
ing out shoe leather or using nm
tires and gasoline.
Then in the classified ads Won
nnd an abundance of heIp and
sometimes even a laugh. Remem-
Der the time you needed someone
70 90 chores around the house and
found just the right man through
the classified ads? Have Won for
gotten the time someone advertis-
ed a room for rent to a business
girl with kitchen privileges?
your newspaper also keeps Won
informed concerning happenings
IN your town, even if the news is
not so complete as you'd like ii
You learn about projects OF civic
clubs. You find out how the
schools are progressing. You read
news of county and state interest
In fact, you know many things be-
cause of your local newspaper.
In the society section You are
told something of what goes on
among the people who entertain
in your town. Remember how Won
had a pleasant chat with friends
from out of town because of a
little item which stated that they
were the guests of some people
you know? The hosts couldn't call
every one of the visitors friends.
but the newspaper cheerfully
/ spread the word around for them
the newspaper gives much free
publicity to worthy organizations.
some equipment is needed by a
hospital The local committee has
a quota to fill. What does the chair
man do? He or she Just calls the
newspaper Office and explains. we
need funds with which to purchase
the badly needed equipment bv a
week from today. You'll give rs q
couple of good stories reouestinp
people to contribute, won't you?
where's this weeks paper?' yoy
ask. i want to find out what time
my lodge meeting is"
You wonder about church ser
vices on Sunday morning. From
your newspaper you learn not only
ABOUT Sunday services but also
about church meetings during the
week.
"A high school class is present
ing its annual play at the school
auditorium Friday evening"" the
play director explains to the re-
! porter. And another front page
story is born.
Does the newspaper charge for
this publicity? OF course not.
When you give a story to the
paper, don't forget that there are
five things a reporter must know
who, what, when, where and why
! Cor how. Check the material YOU
prepare to be sure that you have
answered all five questions.
A newspaperman works eternal
ly against time. In most instances
he can't call other persons to get
information you forgot to include.
Always before him is the old dead
line that changes not. And time is
always ticking away.
Keep in mind also that the
newspaper is in reality a public
utility and must be treated as
such. Gas has to be lighted before
it furnishes heat Electricity must
be switched on before it gives forth
light. Water has to be turned on
before it flows from the pines.
News has to be given to the news
paper befores it can be put into
print. And therein lies your re-
sponsibility, as has been mention
ed before.