Evening star. [volume] (Washington, D.C.) 1854-1972, 1952-02-17
On the Air
The Theoter Finds TeIeyision
AFnend Rather 7 honuFoe
By Harry Macarthur

The eater turning up evidence here and there that
there is room for both it and teevon in this country
excerpts from current Broadway plays often Ed
sulyans Toast the plays producers
than else eevison ventures do more
good at the box office than TV does harm discovered
There considerable body opinion that might
turn out to be Of the heahe teater has
had IN years 1t might the optimistic reason bring
back the stock companies which used to thrive before the movies
found their voice.
Teevons onehour dramatic shows the thinking goes
spreading wide the literature creating
audiences with appetite for legitimate
TV plays excellent Of them however,
in hss shey do say IT, Every who nnd
Is more OF potential theater customer than before
Concrete examples Of immediate theater
turn up with some frequency The most recent find teevon
friend rather than foe the musical
Jamie pe-Broadway engagement in Boston after
opening IN New Haven While the show still in New Haven
portion Of the had debut immediate result
OF squirt in advance sales in both Boston and New
A Silver Anniversary No Less
DR. Edwin Franko Goldmans will be given an
especially enthusiastic rendition tomorrow night by Paul Lvae
1880 PM On February 1927 Goldman sgnaed for the
launched what has become the Oldest
sponsored program network radio
moved into Carnegie Hall occasion Band of America
will celebrate the 25 anniversary with salute to Dr. Goldman
and q number Of other special events
The gone through number of changes during
It's steady the air.
classics After the came the quieter melodies of
Rosario Bourdons orchestra semcassical period
Highways OF Melody Several Lavae made the
switch back to the rousing brass band tunes
This return to marches incidentally indication that the
sponsor intends to stick by radio for awhile least They are
commodity for which there steady demand Cities
Service incidentally has this longevity record by sticking
with radio through factors which other sponsors in
the neld into rerenchmen-a depression
period when no radio craftsmanship needed to pedde the
product
MeCleeV Experimenting Again
Albert McCeery producer director Cameo Theater"
tWNBW-Snday 1890 PM who some highly magina-
1--WE use OF the eeyson another experiment.
ready Tor trial Mr. McCey the man. you will remember who
pointed ou early that there little in combining e
VISOR show to the heaers procenum did lot with
adapting the thearn technique to Tv and with
tne early small screens in mind good and often highly
effective Of close-ups. 81
HIS project now is teevision presentation of
henrik 1psens Peer Gynt" Cameo Theater starting week
from tongnt ana continuing March has hopes
tnat this Will pave the proper television treatment of
some OF the classics OF literature theater which lose in
the CONDENSATION to one-hour segment
Given the scope Of three weekly nstallents Guy de yrys
script Tor the TV production OF en repeatedly follows
the original closely instead being condensed "aaptaon
the public and critics who camorng for adult and
thoughtful productions of such books plays viii this
sort OF thing cCeey feels great teevson
II the viewers keep track happens zone Mans
from week to week they able to follow
Peer Gynt in three weekly installments.