The Arizona post., 1952-10-03
EDITORIAL

The Arizona Post is in its seventh year of exist
ence, and during that time have never raised our
subscription price, in spite of the fact that the rates
have had to pay printers engravers photographers
etc, have all been upped considerably
Now it has to point where must either
raise our rates or 90 out of business So starting with
subscriptions falling due November l. our yearly rate
will become 81 instead of So Not that this will solve
problem completely, because our main revenue must
still come from advertising. But it will help some.
Publishing an Anglo7Jewish paper in Tucson does
not present the financial problem that of larger
centers of Jewish population such Detroit Chicago,
Minneapolis, Los Angeles Here have just several
thousand families as possible subscribers There they
have tens of thousands
AS it now stands Tucson is one of the smallest Jew
ish communities in the us. which has such publica-
tiOn And yet in cities many times larger the Anglo
Jewish papers receive yearly subsidy from the Jewish
Community Council. This do not get and have not
asked for in Tucson feeling that paper which is pub
Shed private enterprise without strings attached
must be better paper for obvious reasons.
We cannot complain about the way the people of
Tucson have responded to the Arizona Post True there
too many who read their neghbors paper thus i'm
posing someone's private possession and deprving
of sorely needed Likewise the response from
the advertisers has been good bcause Arizona Post read
have tremendous loyalty to advertisers, and
Arizona Post ads do bring results.
Sad but true too often we hear some of our Jewish
businessmen ask "What good get out of it. if
advertiser To those answer: supporting Anglo
Jewish in the advertising columns just mpOr
tant important, than subscribing to it, for
advertising is main source of revenue. paper
not exist without advertising.
In return you receive an investment in your own
community by investing with us, through advertising.
A Jewish community without Anglo-JewiSh paper is
like body without head, machine without motor
The Arizona Post is the heartbeat of the Jewish
muny the raying point for it's drives the town-crier
for it's coming events and the clearing house of its
In times of and vehicle of public relations the
Arizona Post has proven its value many times dur
ing the past years Without it, the community would lose
powerful weapon and great friend in the fight against
anti-Semitsm and better group relations.
During the past year the Arizona Post established the
Tucson Public Schools Milk Fund.- which supplies milk
needy children regardless of race color creed So
when someone asks what good can they get out of
either subscribing advertising in the Post then
only point to works. and if he does not believe
in supporting that sort of thing, then he wouldn't want
to buy what we're selling Four years ago. realizing the
need for athletic league for young helped
bIossomed into flOurshing eight-team group.
In 1850 we co-Sponsored the appearance in Tucson
of the Israel Philharmonic Orchestra, which the
cynical admitted of the finest things that
ever happened in Tucson to promote better understand
ng well as being an outstanding musical triumph
1t is unfortunate that with such record, this paper
must literally at times, approach of Jewish
businessmen with its hat in its hand and answer such
question: "Wha good out of the POSt?" So, to
he who cannot beyond the end of his when he
tells II cannot afford to advertise in your paper
answer YOu cannot afford not to- Plus all of this he
will find that he will get results if he advertSeS
sistently.
To our loyal readers, may urge you to patronize
advertisers. Tell them you their ad In the Ar
iona Post. If they not advertising ask them why
All of this will help u.s. and right now need your help
In for all of this promise you even better
Arizona Post