Evening star., 1952-07-07
|On the Air

NO GROANER HE-YOu can
stop speculating about Bing Cros-
bys immediate future in broad
casting. if that's what you have
been sitting around doing. &.
Der Bing1e. as you know, lost his
sponsor with the close of this past
radio semester. Had a very
funny skit about his predicament
on his final show, but nobody ever
heard it. .. Sponsor got to it with
a-blue pencil before air time -. .
Anyhow, he did not remain for
long in this uneasy, unsponsored
state. Come next autumn,
Bing will be peddling Coca-Cola.
|. Deal repeatedly is for both
radio and television, with one
radio show a week and TV as yet
indefinite. It's probable that
he will be heard in Edgar Bergen's
old Sunday night slot on CHS. :. :.
1t is probable, too, that you won't
be hearing Mario LAMA on the air
unless another sponsor under
writes him after his present con-
tract runs out in September.
| Patti Page, the little girl VINO
wasn't there when her new TV
show made it's debut last week, will
be there on Thursday night. 8.
She will be seen and heard hence
forth on Tuesdays and Thursdays
lat 7:45 pm. over CHS (WTOP-
ITV. The delayed debut was
caused by nothing more serious
than a previous commitment for
a singing date in Atlantic City. . &.
Red Shelton, currently vacationing
for his Sunday night NBC-TV
show, will play a leading role in
the film version of Jumbo" i.
Donald O'Connor and Debbie
Reynolds also will be in the cast
of the musical extravaganza, which
will start shooting in the fall. 4.
1.-THE Guiding Light" new day
time serial on CBS-TV, boasts two
distinctions. 1t is the first
radio serial to be transferred in
tact to television and it features
the same cast in both AM and TV
versions. >. Headed by telegenic
star, as you can see by the portrait
of Jone Allison above. Won
der how many times she gets that
first name misspelled. .. 1t really
is J-o-n-e.
COMIC-A recent showing of
the Eidophor color TV system for
theaters in New York was almost
broken up by an impromptu COM
ment from the audience, accord
ing to Variety. . 1t was during
a question period following the
Goth Century-Fox demonstration
in New York. {. . will it be neces-
sary in order to get Ediphor re-
ception to be near a TV trans
mitter?" movie exhibitor wanted
to know. MY theater is $50 miles
from the nearest station" i
Congratulations" shouted an
OUAiCA NAAiADACOA III VIC duOACk1CC,
obviously not that lucky.
X X y X
DATELINE CHICAGO Latest
figures on the fabulous number
of persons engaged in broadcast
ing the conventions have been
compiled by this same journal by
show business, Variety. f. CMan
couldn't get along without it,. +. :.
The Republicans have accredited
1874 reporters and commentators,
467 technicians and 681 produc-
ers, executives and other staff
members. They represent 311|
radio and TV stations, networks
and services. When the Demo-
Gratis meet they will be covered
by three fewer reporters and COM
mentators (73D, but it will take
469 technicians and 683 produc-
ers. executives, etc., to get them
on the air. How many is not
known, but many will be rowing
reporters equipped with small,
portable recorders about the size
of cosmetic case. Those dele
gates are going to love Their pri-