Evening star., 1952-07-03
THE EVENING STAR, Washington, D. c. ALL
8,
Small Firms Reported Higher Newsprint Cost
Backing Steers Big s Brings Rise in Price
In Union Shop Fight MU.S. Newspapers
By The Assoetated Press

NEW YORK, July 3.-Many
newspaper readers in cities across
the Nation are paying few cents
more each week for their papers
since the announcement in May
that the price of Canadian news
print was going up to q record
high.
An Associated Press survey to-
day showed prices for single
copies, home deliveries or mail
subscriptions have been boosted
by newspapers in more than 40
cities.
Numerically, a good portion OF
the increases are concentrated III
the Middle West. In the Michigan
Indiana Ohio area alone, % papers
have taken such step. The others
range from New York to San
Francisco.
Many Consider Price Rise.
The number of newspapers re-
ported in the survey-51-as hav-
ing acted to date, is small COM
pared with the total of around
1,75O daily newspapers published
in this country.
But many other papers indi-
Gated price increases were under
consideration. And some boosted
their charges earlier in the year.
when higher cost Of neWsprint was
anticipated.
Most of the newspapers cited
the newsprint price boost as q
major factor in their decisions. at
the same time pointing to con-
tinuing advances in other costs
of production.
The newsprint advance. effec-
tive June 16, brought the price per
ton to $126 at New York, highest
in history.
Price 10 Cents in Bay Area.
Today's Associated Press survey
showed:
Readers who buy their papers
on the street or at newsstands in
several Eastern and Midwestern
cities are finding prices one to two
cents higher per copy. In the San
Francisco Bay area. some increases
iof three cents have been posted.
with the single copy price now 10
cents.
Sunday papers in a number Of
cities cost three to five cents more.
And in most Of the places where
single-copy prices have been
boosted. the newsboy who delivers
the papers to homes is collecting
from five to 10 cents more weekly
from each subscriber.
Newspaper readers in one city
were told: Even after this rate
increase. the weekly payments by
subscribers will still be less than
the cost of the newsprint and ink.
delivery cost and carriers profit"
Something Has to Give"
A Texas circulation manager.
reporting general opinion that the
Inewsprint rise will force action by
the papers on circulation or adj
vertising rates. said:
Were all talking about it, and
something has to give"
Many of the newspapers show.
ing increases in the survey boosted
home delivery weekly rates but
left single-copy prices unchanged;
some others boosted the street
price but retained former rates for
home delivery.
Sunday edition prices have been
increased to 20 cents from Is cents
by the New York Times and
Herald Tribune, Cleveland Plain
Dealer. San Francisco Chronicle
and the Examiner. and Oakland.
Calf. Tribune. The Akron, Ohio,
Beacon Journal Sunday paper ad-
vanced to Is cents from IL cents:
the Rochester. N. Y, Democrat &
Chronicle and the Dayton, Ohio,
Daily News to Is cents from 10
cents. The Dayton. Ohio. Journal
Herald boosted its Saturday paper
to 10 cents from cents.
The Kankakee, ILL.,, Daily Jour-
nal increased its out-of-State mail
subscription rate to $14 from $12
year. and discontinued mail SUBJ
Scriptions in its carrier home de-
livery area.