davidaulloa/AmericanStories huggingface dataset:
Evening star., 1952-10-20
Increase Is Predicted
In Steel AI|otments
For '53 First Quarter
By the Associated Press

CLEVELAND, Oct. 20.-T h e
Government may have to increase
consumer steel allotments for the
first quarter of next year, Steel
magazine said yesterday. Some
consumers will have used up their
1852 allotments by the end of this
year.
The Government first thought
it would take the first two months
of 1853 to finish deliveries on No
vember and December orders
which were backed up from the
steel strike.
But now the automobile indus
try has announced that it will
have received deliveries on all of
it's 1852 steel tickets by the end
of the year. The tickets are ~
thorizationS the Government gives
consumers to buy steel under the
controlled materials plan.
Some auto makers are even
considering borrowing against
f1rst-quarter allocations to keep
production roaring through De-
cember.
Still unanswered. Steel said, l.
the question of whether all stee
CONSUMERS will be able to get de-
livery on their 1852 allotments BY
the end of the year. or whether
the auto industry's position lis 6
result of favoritism to it. tht
largest steel consumer"
Steelmaking rose one point las
week to 1855 per cent of ratee
capacity production or % millior
net tons for the seven-day period
Evening star., 1952-10-20
Hope Tells Truman:
axe Jane Russell
On Whistle Trip

Bob Hope dropped in at the
White House today and gave
President Truman tip for his
next whistle-sto tour.
II told him to take Jane Rus
sell with him and get some of the
bigger and better whistles" the
comedian said as he left the Pres
ident'S Office.
President Truman had pre-
sented Mr.. Hope with a scroll
signed-according to the recipient
by more than a million GIs in
appreciation of the entertain-
ment programs he has put on at
home and abroad.
The comedian refused to take
sides in the current political CAM
paign, explaining: I'm right
down the middle of the road
just like California driver"
Evening star., 1952-10-20
Produce Markets

:. Baltimore quotations supplied by the
steady others. BusheI baskets u. s. No
MaTyIand inch Up
ss5 rdSsE Somes "a nsh s. up ncis: iss5 stay
and U. 6; No. 2s size A. unwashed. Pennsyl-
vania 100 pound sacks Katahdins 435-
40. 40: y S; ,os No Is size l;sS; Pennsyl;,
sweet Potstoes: TAT 8 slishaiS SfEs' stronger. Bushe
Msrysnd MSnksts D. .nd Nna NS TsshSa sSsns a9d wfSS @
erssS tSn. 800 NsT RoT Rea9s
3.75.
Beans and Cabbage.
Snap beans-Bushel baskets and hamp-
ers Maryland and virginia valentines,
fair to generally good quality. 1851 90.
Repacks,, cartons 6-12-ounce cellophane
oagS; g;,,a i'iS, bs.,.s, s,,.,.,v ...,u. p,.,.,
ssS 7ol ons qsisnd
viTsinis. % s.oo14 90: p Best s.so-4: o.
New jerseg S. mostly
.1a Brussels sss sSsql spTSqtsEsS York d0ns Is
Cabbage-,About steady. Domestic round
kets packed locally, Pennsylyania, 100
| i IL
York rs; Virginia. i.s5-i.5o. Maryland
bushel baskets. fair quality, 75-1::O0.
Carrots-Topped, washed ,Bushel bas-
yfw hshsr
baskets; o75;l:oo. New York bo-pound
POULTRY Quotations.
Poultry---Moderate receipts of turkeys
Of Of o, other classes very light. Turkeys,
Livestock Markets.
Cattle, $500, holdovers 500, run pre-
dominately slaughter steers and replace
ment cattle with about 35 loads Of each
in early balance COWS bulls and
dsced, earl early ' trading 0e fair Sso's TO Sow ioi
slaushter. steers and COWS. slow others
THURSDAY at 26.50-30. 90. early cows ssjei
i5o.1-999 above IT THURSDAY: gamers and cut;
enough done on other classes to quote.
Calves 400: trading fair for high soo2c
ssriX 4 sales les steady with TSsrsdas 81 st 500:
SOLD other weiehts and grades. .''''
's and sOS ss HfaanF ann M Tsas esnt Ss
5 pound barroVs and giits 1 1s; ;5S-Se, 90. 40;
poand SG '9snas v 5si S0TR
unS loog5S 50ps poGs naGer toS
$50 pounds up 1900 down.
Sheep 100: very little in early, small
package good to prime around SS-pound
wooed lambs steady at 2700; odd head
heavy utility shorn slaughter ewes at
500.
| Grain Market.
Flour-Receipts. 15.050 1o0-pound
sacks.
WheataeReceipts, s4.23s bushels. ship.
nents. 56.274 bushels; stocks, 4949, ,246
bushels. No. 2 red winter garlicky spot.
domestic. 2.0sh; october. 2.0sh: No. 8,
2.05k.
Corn-Receipts. 70. 233 bushels: ship
ments; 1897 bushels: stocks. 1,444.662
bushels
stocks. none.
none; stocks. l6l03 bushels.
| Rye-Receipts. none; shipments. 1O42S
bushels: stocks. 3,215 bushels.
| Soybeans-Receipts, none; shipments.
none; stocks. $50 bushels.
Millfeed-Receipts. go tons.
Evening star., 1952-10-20
Chicago Livestock

CHICAGO, Oct; 20 Up (uspA,.-salable
nogs. IA 900: market slow. $500 cents loWel
on butchers and closed 40-50 cents off
soWs scarce, very uneven, generally steady
to % cents lower: choice 19O-270-pound
head choice 190-21O pounds, 10 10: around
two Ioadlots 325 pounds, 1870; few lots
50-1S0 pounds. 17.0O-1S.50; sows under
400 pounds. 17.50-1S.00: few choice un-
der 300 pounds. 1925; most 400-5OO
weights down to 1900 and below; indi-
Salabie cattle. 10000: salable calves,
300; slauehter steers and heifers fairly
active. steady to strong: cows and bulls
active, strong to- fully so cents higher
vealers stlong; few loads prime 1.O50-
l;3QO-pound steers. 35.50-3650: bulk
shoice q ice and prime steers q :00.35.00; good
cial to low--good steers, 21.00-25.50; most
choice to lowoprime heifers. 30.00-33. .75;
load or SO "a. .00-34 so; good to low:-choice,
rs 5.50-29.5 so; utility and commercial grass
cows. IA 50-19. 90; few high-commercial
cows up to 1880: Gamers and cutters,
! 1.50-14.50; utility and commercial bulls.
10 .00-21 so; good heavy and medium
to prime veaiers, &c. 6.O0-34 90.
Salable sheep $500: not established on
any class: shipper demand narrow.
Evening star., 1952-10-20
u. 5. Jewish Appeal
Reports S18,15O,OOO
OF 1852 Goal Raised

The United Jewish Appeal
closed a three-day conference at
the Shoreham Hotel yesterday by
announcing that $18,150.00o Of its
$35 million goal for the last three
months of 1852 has been raised.
simultaneously, at the Hotel
Statler, delegates to the National
Jewish Welfare Board meeting
disclosed they have recommended
a 1853 budget of $2,759,885 to
provide religious, welfare and
morale services for Jewish serv-
icemen.
Edward M. M. Warburg, general
chairman Of Jewish Appeal. said
receipt of the $18.150,000 "is as
tonishing." It brings to $64. .o00. 900
the total raised by the organiza-
tion this year.
The Districts share of the $l8.-
10000 was 100000.
The money. Mr.. Warburg said.
will be used to strengthen Israel's
position in the world trade marts.
The proposed National Jewish
Welfare Board budget allocates
Isl 10000 to the armed services.
l$717,575 for programs at Jewish
community centers patronized by
servicemen, $531 .033 to make up q
deficit incurred by unforeseen costs
of services to the Armed Forces.
$4,000 for recruiting and training
JWB workers and $4,000 for the
World Federation of Young Mems
Hebrew Associations.
Evening star., 1952-10-20

vertising Clubs and is a director
of the Merrick Boys Club.
Before joining the agency, Mr..
Boucher had 80 years of expert
ence in the motion picture busi-
ness.
Insurance Sales Rise.
Sales OF ordinary life insurance
here in September amounted to
$10,31l,000, an increase of 20 per
cent from September. 1851, the
Life Insurance Agency Manage
ment Association of Hartford,
Conn, announced.
Sales in nine months this year
aggregated $98, ,239, 900. a gain of
II per cent from the same period
last year.
Evening star., 1952-10-20
New York Cotton

NEW YORK. Oct 90 Rt-cotton fu-
Prices dipped momentarily on trade sell
ing, and then started to move higher on
@ local % demand. % The hen volume M ieani 81 hedRe she
selling was only moderate. Some demand
for contracts was Influenced BY current
price levels of q little more than 81 q
pound along with prospects for more
active export covering in futures later on
as result Of the large MSA cotton pur-
chase grants issued last week.
Midmorning prices were 10 to 80 q
bale higher than the previous close. De-
cember 37.1s; March. 1886, and
Evening star., 1952-10-20
Jones & Co. Chances
Disclosed PrematureIy

The report in The Sunday Star
that Max A. Hewitt will become a
general partner in the firm of
Robert c. Jones & Co., and the
firms name changed to Jones.
Kreeger and Hewitt. was released
prematurely.
Mr.. HeWitt's addition as a gen.
eral partner and the change in the
firms name is not scheduled to
become effective until November
and the formal announcement
was to have been made at that
time.
Evening star., 1952-10-20
Market Averages
FOREIGN Exchange

NEW YORK, Oct. 20 R.-Foreien ex-
change rates follow tGreat Britain in dol.
lars, others in centS):
|. Canadian dollar in New York open mar.
States cents, up Il Of a cent
Europe-Great Britain (pound) 2.79ss
Iup Il Of q cent? Great Britain 30-day fu.
srtsn Sfss 5e s5dsy futures nD 7s cent p of
cent: Great Britain 90-day futures, 2.7Sh:
up "a of q cent: Belgium franc). 90. on
.O0hs Of a cent: France 0rancl. .2Sss Of q
cent. unchanged; Holland (guilder). 26.35,
Unbalanced: italy diral. .16N Of cent.
unchanged; Portugal tescudo). 3;5O. un-
Changed; Sweden (krona), 1895. un-
hanged switzerland dranc) Greel. 1885,
Unclaimed.
Latin America-Argentina dreel. IA
Unchanged; Brazil free). $50. unchanged;
Mexico, II 81, UNCHANGED; Venezuela tBo-
WAR 30.03. UNCHANGED.
Far East-Hong Kong dollar. 1855. un
hanged.
Evening star., 1952-10-20

va S4oAAAo NS
Mr.. Boucher
Is a popular fig
ure in promo
tion and pub
licity circl es
here. A past
chief barker of
the Washington
Variety CT b,
Mr. Boucher is
serving on its
Board of Gov
OrS. H e
also is q MEM
ber of the XII
wants, Touch
A.
Evening star., 1952-10-20
New York Cotton

NEW YORK, Oct 90 P.-Gains in
on trade and commission house demand.
When the demand was satisfied the mar
ket reacted partially on profit-taking.
ing further developments in the spot
cotton situatino. particularly to the atti-
tude Of producers in view of the recent
substantial declines in the market. Ac-
cording to some views Of exporter groups.
MSA cotton purchase grants may be
larger this season than last and the lack
Of further applications for cotton loans
from the Export Import Bank were
taken as an indication that foreign
countries can buy more with their own
funds this year.
Noon prices were 30 to so cents q bale
higher than the previous close. Decembe-,
37.1S; March, 37.36. and May. 37.32.
Evening star., 1952-10-20
Dividends Announced

NEW YORK. Oct. 20 R.-Dividends
announced:
Pc Stock of Pay
Rate. riod. record. able.
Resumed.
Wells Gardner 49, 16c - 1924 1890
Increased.
Anelo Cal Nt( Bk-SF SOC @ 1910 IL
Extra.
CT Lakes Dr&Dock SOC 11-20 1910
REGULAR.
Anglo Cal MI Bk-sF SOC Q 3-10 Al
Ct Lakes dr&Dock o1i22ee g II-2oo 1870
Howard SITS pf $i.06k @ lilo 12-1
Evening star., 1952-10-20

Greenberg, vice
president and
general man
ager.
It is under
stood that Mr.
Rosenberg will
be elected a di-
rector and vice
president of the
d e p a I t m e mt
store OrganlZa-
ton. He re-
turns to his
home town, the
scene of his
arntru intn fhs
Evening star., 1952-10-20
hOUtjy Sole8 On tne EXenSn8e.
11:00 an. 23o 600 1900 noon 400 oot
100 D. m $40 600 1900 pm 600 O0f


IL 100 a. m. $50 600 1900 noon 400 600
100 u.m SO 600 300 pm. 600 900
tUnit Of trading 10 shares. I'm bank.
ruptcy or receiyership or being reorganized
sumed By such companies. Rates Of divi-
dends in the foregoing tables are annual
disbursements based on the last quarterly
or semiannual declaration. Unless other.
wise noted special or extra dividends are
not included. cid Called. Rex dividend
xr Ex rights. a Also extra or extras. B An
nual rate. plus stock dividend. Declared
or paid In 1851. plus stock dividend.
able in stock. estimated cash value on ex
dividend date Paid last year h Declared
or paid after stock dividend or splitup
k Declared or paid this ysa- an accumula.
tive issue with dividends in arrears.
Payable in stock. exact cash yaro =
determined on declaration date. Paid
this year, dividend omitted: deIerred Y. ~
action taken at last dividend meeting. De-
clared or paid in 1852. plus stock DIVIDEND.
Liquidating dividend. wi When issued.
x-ds Ex distribution wd When distributed.
Evening star., 1952-10-20

Mr.. Parker. MIR. Tyssowski.
common share, after taxes, COM
pared with $747,414 or 50. .62 in the
previous year.
This was disclosed in the an
nual report, signed by President
Andrew Parker and Board Chair
man John TySSoWski, and read at
the annual stockholders meeting
today by Mr.. Parker. Mr.. Tyssow-
ski presided and all directors were
reelected.
The record volume compared
with 2,765.0 .066 in the previous
year and reflected healthy growth
of the companyS BetheSda-Chevy
Chase and other suburban stores,
as we'll as the downtown store.
Years Difficulties Cited.
I'VE view with considerable sat
isfaction the Improvements in
sales, profits and other phases of
our operation for the fiscal year
ended July 31-a year of unusual
difficulties and problems for re-
tail merchants" the report stated.
Y. E. Booker. resident partner
of Alex. Brown & Sons here,
was among the stockholders who
complimented the management on
the "unusally fine" showing. Mr..
Tyssowski commented that the re-
suits were superior to the average
big store experience across the
Nation.
Book value of the common stock
at the end of the year was $45.78
a share VS.. $4414 a year earlier.
The company maintained divi-
dends of SIS a share on the pre-
.ferred and 81 on the common in
the year.
The total disbursement of $685.
$50 left S4O9.3O6 of the profits for
use in the business. Inventories
on July, 81 totaled $7.006,734, or
nearly $553,238 less than a year
earlier. The ratio of current as
sets to current liabilities was 2.75
to l.
Cost of merchandise and service
sold to customers in the year in
creased to $27, ,O35, 1892 VS.. $25 1881, =
342 in the previous year. Wages
and salaries amounted to $10,-
366,624 VS.. $10,177,452, other bene-
fits for store members totaled
$816,932 VS.. $705,706 and other
expenses aggregated $4,790,760 VS..
81, 4,458,57.
Federal income taxes required
$1,002 ,666 or 2.5 per cent of sales
VS.. $747,414 or IT per cent Of
sales in the previous year.
New Store to Be Opened.
The new branch store at Alex
andria is expected to be open in
time for the Christmas season,
the report stated. officials said
it will carry an inventory of
around 100000 at retail and will
be about half as big as the Be-
thesda- Chevy Chase store.
1t will not have furniture,
restaurant ana SOIue Quiet led
lures, hut many departments will
be as large as at the Bethesda
Chevy Chase store and it will
have plenty of parking space.
With I'll ,622 of the 250,000 out
standing shares represented at the
meeting, stockholders reelected
these directors: James w. Ander-
son. Donald Buckingham, Lee D.
Butler, Clarence Dodge, Nelson T.
Harrison, John T. Koehler, A. Lo-
throp Luttrell, Mr.. Parker, Philip
M. Talbot, Charles H. Tompkins,
Mr.. Tyssowski and Lloyd B. Will
son
officers were reelected at an
organizational meeting of the
board following the stockholders
session.
Bert Rosenberg Returns.
Bert Rosenberg has been ap-
pointed general merchandise
manager of the Goldenberg Co.,
1t was announced today by Sol
Evening star., 1952-10-20

business world, and Goldenberg's,
where he was formerly associated,
after an absence of Is years.
Ad Executive Named.
Frank Boucher has been ap-
pointed executive of sales and pro-
motion for the Alvin Epstein Ad-
,,o,t;e;~oo Anonnu
Evening star., 1952-10-20
Odd-Lot Dealings

| NEW YORK Oct. 90 IP.-The New York
Stock Exchange reported today these odd
Hot transactions by principal dealers on the
iI55.712 shares on $500 orders; sales Of
1e3.256 shares on 4.14S orders including
724 shares sold short on % orders. ;,
Evening star., 1952-10-20
Metal Quototions

NEW YORK. Oct 90 QP.-Spot nom
ferrous metal prices today: Copper. 24La
cents a pound, Connecticut Valley. Lead,
Ii cents q pound New York. Zinc. 1914
cents a pound, East st. Louis. Tin, 1.21h
q pound. New York. At Pittsburgh. scrap
steel No. heavy was quoted att 43.
Evening star., 1952-10-20

AASOClAte0 KEe8S,b
ST ACTIVE ISSUES.
Int Ct No 6s 81 53
LS&MS 3hs 81 66%
LehVHTrm5sS4 SAih
Lor!ltrd 3s 63 o9N
Me Cen 4las go 80
Manati Su 4s57 1914
MSPSSM A. 81 81
IMo-Pac 5Has 40 61E
Mo-Pac 6s GA 1o6%
IMo-Pac IS ~ p 1o7
Mo-Pac So S0H 1o7H
Mo-Pac 50 81 ] 1c7
IMo-Pac As 76-- 9o,A
N 2 C IS 2O13 IS
| INYC4Aas2013A 66
N Y C As 90. 81
|NYCHR 3Ms 81 7lH
NYNHin4las22 S9N
|NYNHH4s2007 67N
In Y o w As o. IN
In Y o w As 55 2lh
lNoPac4hs2047 96H
Pac G&E33ssS5 1o3N
Pac T&T3KasS7 80
lPennRR 4las65 1c4N
lPennRR4 NsS1 90
PenRR4 AsS4E 95H
lPhillipnRy 4S37 19
PhilipRy 4s3Sct 1e
iPWVa 4iaS 5SA e6N
lPWVa 4izs SOB 96N
ISLSF As % SeN
Scott P CIV IS ~ 1863
lShellUn gas II o2N
lSo Pac 4hs 60 1o3N
lSoPac4l lasOr77 lob
lSoP SFT33as75- 99N
lSoPac s 2As 81 93N
SO Ry 6las SO 1o7H
SO Ry 4s Sc 1o1
l5tdOIn cv31ssS21o6H
tdOilNJ23ss71 ooN
Third Ave $500 Ivy
Ivy Sh Is 1881 = 50
wis Cen As 40 30
Evening star., 1952-10-20

WORLD BANK
IntBR&D3s72 % 4
IntBR&D 3s 70 81 16I
NEW YORK CITY
81 80 1o1
FOREIGN 1915
Australia3Ns56 IS
Chile 2fa-3s 93 33
Denmk 4Has 90. .
Ital 3s II. Al
Japan 6hs 64- 1l9
Japan 5las 66 1o3s6I
TokyoElL6s So lisa
DOMESTIC l:l5I
AluCoAm 31s64 1o1h|
'.m&FP5s2O3O rs
AMP 4.S0s 81 81
AmT&T 3has "a lisa
AmT&T 2s4sb7 11lNI
AmT&T 2As61 1oe
Amt T&T2Ns rs 93Ih
Am Tob IS 80 100
Att c L 4las 81 1864
L & o 5s 95 @ 77N
B&O eva h2O10 67iz
B & o As 75 A 94ih
Bos Me IS 81 IS
Bost Me As 60. 7ois
Can Sou IS 90 1o5A
Can Nat 4has57 1o73z
Can Pac As perp 1o2
CRRNJ BIAS 81 54iz
Gao 3las 90 D 95iz
Chi q e I inc 81 65h
C&NW 4hs 80 So
Clev El III $50 1oolz
Co;F&Iev43466 96ls
Det Ed 3ass 70 1o4lz
Det I'd cv 3s bS 1854
Det I'd Ss 20 1914
DowCh CIV 1882 1o3lh
Fla Z c b "a 9oh
Gen Eds 33ss70 1oA3h
Goodrtch2As66 06
Evening star., 1952-10-20
Woodward & Lothrop
Sales Set Record,
Profits Improve
By DonoId B. HodIey

Sales of Woodward & Lothrop
reached a record 45,119,813 in the
year ended July 81 and profits in
creased to $1,000. .666 or 1854 a
Evening star., 1952-10-20
N. Y. Bond Market

FURNISHED by the Associated Press.l
LIST INCLUDES MOST ACTIVE ISSUES.
Evening star., 1952-10-20

Coml Solv Ia
Comw Eds l.S0
ComwEd pf / 80
CondeNast .45e
Cone Mills ! zoe
Cons Cigar 2
Con Copper Me
Cons Eds 2
ConGEBal lao
Con GrocerS le-
ConNatGas 2h
ConsRRCuba pf
|ConRRCub pfct-
Cons Text Zap
consVultee 100
Consum Pow 3
Container "a -
Cont Bak l 60
Cont Can 2
Cont c & 8 go
Cont DiamF 80
Cont Mot .45e--
Cont Oil 2.40
Cooper Bess 2b
Copper Rng 80
tCopweld pf ga.
Corn Prod $50
| CornellDub 9Or
Corning Gl Ia
lCoty Inc 15e
lCoty Intl .1Og--
Crane Co "a
Grown C&S Mp
CroWnCork pf2
|tCrwn 2 pf4.20-
|Cruc Stl 2asf
Cruc Stl pf B
Cub Am 8 l he-
|Cudahy Pack
ICurtis Pub. Zoe
lCurtiss VIZ .46e-
lCurtiss Wr A q
lCutler Ham "a
lDavisCh pf 2.30.
dayton P&L q
lDecea Rec 70
| IDeepRock Oil q
Deere Ah ----
IDel & Hud A.
IDelLack&W Ae,
Del P & L 1.20-,
derby Oil NJ
IOet Eds lao
Devoe&Ray A 2.
lDiam Match "a
Dia Mat pf Ia
lDiamT Mot See
Diana Str so
lDist Cp s ! Goa
iDivco Cp roe -
IDixie Cup / go
IDr Pepper so
lDoehlr Jar li4e
Dome Min 20
Douglas Airc 3a
lDow Chem If
lDresserInd 80
IDuplan Cp .10e-
IDu Pont 2.56e
DuPnt3 apf3h-
EAGLE 1.20a- =.
East Air Line -
East st Stl s4e-.
Eastman 1.S0r-
Exec Pr 1.D- -
IElec AutoLite B.
Evening star., 1952-03-06

zach Of these bowls
is . handy, con.
y venient size thai
You'll use and use.
they are ideal r Tor
casseroles. scallopeo
potatoes, stews, e: etc.
They look attractive
on your table.
Evening star., 1952-06-01
you save LIS on all of these

6o-gouee, l5-denier nyIon sheers pro-
portioned lengths, short, long or medium.
Regularly l.95. SPECIAL l.56
5l-souoe. 20-denier nylon waking sheers.
Proportioned lengths. Regularly Les.
SPECIAL 1.32
5l-eouoe, 30-denier nyon business sheers
Proportioned lengths. Regularly lbs.
SPECIAL Los
Dark heel nylons the heels block or.
noy. 5l-eouee, l5-denier. ReouIorlys
Los. SPECIAL 1.32
All in sizes sh to ii Z. smart spring and
summer shades.
Fine Cotton Isle. too. ]. for active sports
weor -. sizes 9 to II, medium length.
Regularly Los. SPECIAL I.s2
Evening star., 1952-06-01

put fifth Of what you'd planned spend stockings
in piggy bank Then hurry choose from $50 pors
esoctN the types you'll for We've eossore
Porty nylons for you walking and business sheers
snort dok heeed nylons. And looking at the
list far left you'll see tho Of them are ovo-
obe your fovote stocking length Roman Stripes even
included some fine isles exciting sovnq
W6L-Hosiery. First Floor also Behesdo-chevy Chase
Evening star., 1952-07-27
HOLLYWOOD.

1O1Ax WOIOs
Television Is going to have a
rebellion on its hands unless it
soon sets up a fatter budget for
female wardrobes. according to
Don Loper. who Is one Of the
worlds ranking designers Of
women'S clothes.
Many top actresses are refus-
ing to appear on TV because Of
the mediums obliviousness to
wardrobe. Loper says. And many
others will be kissing of video, If
they aren't furnished the proper
gowns.
The meticulous Loper has a
low opinion of TV producers
who are content to get a stars
wardrobe on those trade deals
where the designer furnishes
the clothes in return for q credit
line on the show.
He Likes Money
I'm the only one IN this
business who gets paid by TV,"
he states. I'm not interested in
credit lines. I'd rather have the
money. I'm that common"
Loper designs all Of Dhah
Shores gowns for her TV show,
and gets paid for it. when an
NBC executive cried about my
price. I simply reminded him
that he was paying Dinah $16.-
600, so If he felt he couldn't af-
ford me, he should trim $4,000
from Dinah's budget and give it
to me-"
He is impatient with TVS at
titude toward its clothes budget.
CLOTHES are an art, and with
them you can make any woman
look divine. If any one tells you
that clothes don't make the
woman, then slug him. 1t just
isn't true" Loper says.
When Irene Dunne goes be-
fore the TV film cameras for her
second playhouse Of Stars" Sc
ries, Loper will be designing her
gowns. There's no problem, and
she'll look divine" the modest
Loper predicts.
Just recently Loper signed a
three-year contract with a ma
jor theatrical agent, and he
plans to enter TV himself soon,
as a producer.
He Is VersotiIe
His versatile background in
cludes 3 term as an associate
producer at MGM Studios. He
has been an actor, dancer and
set designer. Loper has also been
Evening star., 1952-07-27
Designer Is Miffed
Video Pretty Stupid, Loper Soys,
In Its Wardrobe for Women
By Hal Humphrey

responsible for much Of the In.
terror decor in many Of the
major hotels here.
When he does begin producing
his own TV shows. a lot Of So
called video experts will find
their ulcers agitated constantly.
Loper does not agree that
there is a mystery connected
with the business which these
experts would have us believe.
"This was my big fight at the
movie studios" he recalls. "They
were constantly telling me that
I couldn't use certain colors. No
reason was ever given. so I ig-
nored their warnings. And there
proved to be no problem. Every
thing turned out divine"
When color TV becomes q
reality, which Loper foresees in
another year. he believes that
the industry will be forced to
pay more attention to the ladies
and what they wear.
"The movies had to come to
1t, and now TV Is competing
with movies. so it will have to
come. around. too," Loper says.
TV is finding out that when all
else fails. it's a good idea to try
money"
(Copywright. 1859. Mirror Enterprises
Syndicate.)