Milford chronicle., 1952-09-26
StrarObridge's Viii
Open Store October I

Strawbridge & Clothier will open
the five doors to the new Whining
ton store on Governor Printz Boul-
evard shortly after 10 a. m. on
Wednesday, October first, accord
ing to Dwight G. Perkins, President
of the firm.
Three Eosy Steps To shopping
Eighty-four years of experience
in store keeping enabled this firm
to give to the public the most con-
venient, most beautiful, and most
efficiently equipped store that mod
ern science and industry can pro-
duce. Strawbridge & Clethier fully
realizes that, to be. successful, a de-
partment store must conform to the
three easy rules for shipping ser
vice: it must be easy to locate;
it must have ample space to make
it easy to park a car; and its de-
partments must be streamlined and
well-lighted so that the busy Gus
toner will find it easy to shop for
the family and personal needs
without having to resort to the an
tiquated hunt system.
The Strawbridge & Clothier Store
as the central and largest building
in the great new Metropolitan Mer-
chandising Mart, will be easily ac-
cessible to shoppers. The owners
of the Mart have extended Lea
Boulevard from Market street di-
rectly into the shopping area. In a
Joint improvement project with the
State of Delaware, two lanes have
been added to Governor Printz
Boulevard while all roads in the
Edge Moor section have been i'm
proved. Eventually, according e
Don LOTUS, chairman of the board
of directors of the Merchandising
Mart, plans call for the Governor
Printz BCuleyard to be an eight
lane highway before the Merchan
disc Mart which will have buildings
on both sides of the road.
Shoppers will be delighted will
the extensive parking space tha
will accommodate 5000 cars, whel
the entire Merchandise Mart i
completed. There will be room t
park 1900 cars, all on the stOr
level when Strawbridge G. Clothie
opens on October first. The thir
easy step to comfortable shOppin
has been covered by the well-plan
ned arrangement. IF related depart
ments ,as we'll as the .ultra-moder
fixtures for displaying merchandise
and the last work in wall cases
floor racks, and eye-level wa
inches. No longer in this mOG2r
age need a shopper run to tn
doorway to match a sample
thread by daylight, The most III
to-date lighting, combining tn
beneficial fluorescent and incade'
cent rays, displays the merchandiS
in it's true cOlOrs.
Within the four walls of tn
handsome, contemporary buildin
of Fieldstone, with Limestone an
Granite trim, the customer wi
find varied assortments of me
chandise for the home, and fasl
ions for the family, from pins
grand pianos.
Not Merely Branch Store
Occupying $4,000 square feet
the center of the Merchandise
Mart, the Strawbridge & Cloth
store can in no way be consider,
Just another suburban store. 1t
Metropolitan Department StOI
complete in every way, pattern
after the parent store in Philade
phia, and equipped to serve an e
panding Metropolitan area. In cor
fort and beauty it is second
none. The window shopper will
enthralled by the twenty-five she
windows, presenting panorama
ever-changing giamorous fashio
and home decorative themes as t
seasons advance news wort
ideas.
The store is air-condition
throughout its three spaciO
floors, easily accessible by me
ern escalator, elevator and sta
ways.
Home Makers Needs On The Lowe
Main Floor
Particular attention was paid
planning the location of depa
ments to facilitate speedy select
for the shopper whose time is l
tied. All the needs for the hOI