Evening star. [volume] (Washington, D.C.) 1854-1972, 1952-04-08
On the Air
1t Tells All
About All
In Variety
By Harry Macarthur

Portrait of TV editor reading
Variety, the Bible" of show bust
ness:
Page one: Danny Hayes Vid-
pic Accent in NBC DECKER"
meaning that hush-hush negotia-
tons between the comic and the
network hinge on his desire to do
IS per cent of his television on
film, with only a few live shows
per season. -. Benny to Stick on
Sunday Radio for Next Season"
meaning just what it says.
that Jack Benny and his sponsor
have decided to continue his Sun
day radio show as is through next
season. despite television. Could
be he read that statistic that radio
sets in use have increased in the
face of TV from 60 million in
1916 to 1903 million in 1851.
Page two: "Robt. Montgomery
Must Explain Charges to D. c."
. meaning that Mr.. Montgom-
cry has been called to explain to
the House Agriculture. Committee
on Wednesday his broadcast
charge that the United States
Government is squandering money
in it's efforts to stop hoof and
mouth disease in Mexico.
Groom Merrill Almost Couldn' t
Get to Wedding" meaning
that there were almost interna-
tional complications and that
Singer Roberta Peters almost was
left waiting at the synagogue a
week ago when Robert Merrill, on
his way to marry her, got trapped
by Greek Independence Day pa
rade.
Page four: lem Use in TV Key
to Eastmans Hike in Pro Sales
Last Yr." Meaning that East
man Kodak is quite happy that
TV is with us and using all that
film which it is paid to process.
Page 10: "Scot TV Site Juice
less" Meaning that nobody in
Kirk O. Shots, the village where
IScotland's only TV transmitter is
located, watches television. No
electricity there.
Page 80: ''Murrow Gets Top 81
CHS Paycheck" Meaning that
Edward r. was paid $132,144 in
1851, more than Board Chairman
William S. Paley, who had to be
satisfied with a measly 100000.
|. :" Meeting Loses Backer: to
Stay as Sustainer" Meaning
that the sponsor is dropping
Americas Town Meeting" on tele-
vision, but that ABC-TV will con-
tinue it in the Sunday night at
$50 spot.
Page 80: Gardner All Star De-
but Via Film" Meaning that
Ed Gardner will bring "Duffy's
Tavern" to television on NBC-TV's
"All Star Revue" on May 81, with
the show to be filmed in Holly
wood. "NBC-TV Plans Shift
ing Shelton to 7:30 Sum-, Mine,
Drama for Wed" Meaning that
the network would like to lead into
its Sunday evening programming
with the high-ranking Red Skel-
ton comedy session Meaning
also that someone thinks a top
notch hour-long drama would be
better competition for a variety
show than another variety show.
|. The program produced by
Worthington Miner, late of Studio
One" would replace Kate Smith
opposite Arthur Godfrey
Sylvester L. Weaver, jr., MICS TV
weep, says to all Of this, mo COM
ment."
Page "a: Nolan Ankling Kane
on AM-TV Over Film Snag"
Meaning that Lloyd Nolan will not
be Martin Kane, Private Eye
after the end of the current cycle
on radio and television. The
actor wants to do the TV show on
film so he can stay in Hollywood
the sponsor says live-or-nothing
/. "Pixers Young, Dunno Yen
Buy of Phoenix AM-TV".
Meaning that Loretta Young and
Irene Dunno would like to buy
IKPHO and KPHO-TV in Phoenix
Ariz., but the station boss doesn't
want to sell. The two stars
recently bought KHAN, Las Vegas
radio station which has a TV
application on file.
Dora OK. NT iInhv7 po,r-iy,u NH