St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-01-25
BUSINESS NOTES

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anticipating the 1852 business ex-
pansion (which is certain to
come according to every predic-
tom by placing orders now for
future delivery This Is particular
~ true in the field Of household
appliances where warehouse in
ventories are stin high. but where
manufacture will be severely cur
tailed because Of the defense pro-
gram.
Good news for periodical dis
tributOrs. The circulation for
all magazines for 1851 exceeded
$500. 900 copies, and the predic-
ton for 1852 Is that this in
crease will be accelerated.
1852 should be a banner year
for all types of advertising, and
the dispenser of services or COM
modities who fails to take full ad-
vantage of this increase in pub
Hcity media will be doing himself
a great disseTviCe.
There will be a third CT insur-
ance dividend this year which
should approximate a quarter Of a
billion dollars. Most veterans are
pretty well on their financial feet,
so that a greater proportion Of
this money should find its way in
to new purchases.
1t is safe to say there will be no
new federal tax legislation passed.
Any additional financing needed
to keep the defense program cur
rent will be attempted through
the sale of government securities
to individuals, and corporations.
One of the best investments
possible Is in the purchase Of
utility stocks. No industry is
more certain OF substantial
dividends.
Terrific pressure is one to as
sist the home builders in their de-
mands to be eliminated from GER
tain Of the scarce materials re-
striCtiOns cIampcd on other do
nestle Industries. The argument
and it is a good one is that hous-
ing, so desperately needed, is a
direct defense project. Indications
are that the contractors might
win this one
Business need not be disturb
ed at the prospect of long ses-
sion of the present Congress.
This is election year, and most
Of the time of the Legislators
will be employed in building
political forces.
The increase in national in
come for 1852 will definitely en-
hance the opportunities for small
business men. When money is
plentiful consumers are less dis
posed to seek the bargains" Of
chain store competition; this is
true even when general prices are
experiencing mild initiation, as
they will despite OPS.
The Small Defense Plants Ad-
ministration will operate through
offices in Philadelphia, Seattle,
Boston, Atlanta Kansas City
CMoD. Minneapolis, Cleveland,
Denver, Richmond, New York,
Dallas, San Francisco, and Chi
cago. This agency handles and ad-
vises business members relating
to SMALL plants. It is of utmost
Importance that every small Op-
orator desiring a defense con-
tract should contact this agency
at once.
Business development" will
he an attractive term to in
dividuaIs with surplus cash.
Careful and close scrutiny Of
community possibilities should
easily disclose excellent OppOr-
tunities to back Pnterprising
and able Young persons In lucra-
five fields. Now IL the time,
Beauty cultruists are in for an
all time cut from the nations in
come. Milady. regardless Of sta
ton in life, is going to spend a
record sum in developing her
charm and beauty. Cosmetics and
perfumes will especially reap a
harvest.