Evening star. [volume] (Washington, D.C.) 1854-1972, 1952-02-10
On theAir
Influencing Election May
Give TV Some Headaches
By Harry Macarthur

Teevison, generally expected wide
election year may wish had heard Of presidential battle
by the time voting day rolls around The months will be
full Of headaches for the ~ broadcasters.
The lies in this decision
candidates for Office clients instead considering political
speeches public service That talk by Harold Sasen
by Du Mont The time was purchased the
Committee the same way any sponsor buys air time to pedde
his 81
glance might seem an ideal solution Of the net
works problem Of treating all candidates fairly The broadcaser
edtoraze he just says the rate
card and speech get your checkbook
There CATCH though The networks s must with
the Federal Communications Commissions standing that
candidates for political Office granted equal
facilities
Same Audience Owed to All
This undoubtedly, will complications Prime evening
time sold out all the Tv networks close to it, and pres
DENTAL aprant taking good time spot will have
1t from regular Most viii along with this
any expected to give up
regular time slot more than twice during few months.
Suppose that the Eisenhower supporters the Sunday
at1o:sO half NBCTv hope catching large
from the Red Shelton audience
Senator Kefauver, Stassen Stevenson
maybe others for opportunity
To conform to the equal facilities policy. the net
work viii be bound supply candidate potential
audience of the size There
times turned politics sponsors
that relations between and the networks
likely to be strained before November rolls around
On Discussion Proqrums Too
This problem be further complicated aleviated by
interview and discussion Press"
Know "Town Meeting and the others
aspants their views are news which is what
these discussion programs like to keep abreast of.
The candidates and their supporters welcome bids appear
these shows OF course and number of already
turning spot another scheduled
for Wednesday this
to be followed by Thursday visit to Reporters Roundup"
AdBS radio.
Eisenhower already has been on Du Mon's author
Meets the Critics." by by
his views his speeches
Keauver
the starting this Thursday night with
StasSen.
Fortunately for the broadcasters peace
better chance
these interview and discussion than elsewhere the
broadcast schedules Eisenhower say points that
Meet the Press" let Taft and stasen their
sure that the program would welcome the general
Some chonees Will Be Made
futures three of radio were being
discussed in various quarters this week. according Variety
weekly journal Of show business affairs Things be different
next for Jack Benny Bng Crosby and Bob Hope.
There possibility that the cigarette which pcn
Crosby and Hope drop both them reshung
its multmlo dollar radio budget This probably
mutual consent Variety notes Hope reported expand
his TV activities since feels he proper fomat
and Crosby expected work for himself broadcasng
the juice firm in which he is major stakeholder
Benny due in New York this end discuss his future
status reported his lot with
though his the older field consistent
in the ratings The problem here that Benny
Sunday nights TV while the wants
Is Show Business where and has opioned Thursdays
CBS-TV, with to scheduling Benny then.
While he be talked into appearing Thursday nights
decision likely will be Bennys the end When
entirely up to him when he would do teevson
he would do