Evening star., 1952-03-09
the Air
Condidotes Hod Better Beware
When They Usurp Yideo Time
BY Harry Macarthur

II President Truman running he'd better hire himself
and there nothing with his acting barring occasional
tendency to overok thai twohand gesture As
was remarkns around mere the other day. he's man who
measures his words-in 18-nch lengths.
What Mr. Truman does need advice IS the nature
have its viewing habits anped with Let program Be re-
moved from the air and its supporters unlike the old doce radio
audience organize Ty stations poson-pen
letters network presidents and general
The same thing happen to unwary politician No
damage the President did to himself Thurs
day night He the teevson at o:sO that's what he
did; and NBC-TVs Foreign intrigue" went window
Must have lost him thousands supporters providing course
he had supporters in the first place which the province OF
this department to determine. thank goodness.
TeIeysion Has Two-Woy Stretch
This real problem for the politicians have
rubbing their hands together preparing
communication with the terrific impact They better be
forewarned right that there two-way stretch this
matter OF turning the whole country into political by
televsion.
The President himself likely offender This
in Office is the only political candidate
Tv networks for speech considered
non political sssas.@ !.
Truman thinks is serious matter he can
ind otherwise by deciding major ad
Bishop Sheen Berle and Frank snatra joined
in unlikely but ate band and independence No. would
have elder statesman in residence.
There pitfallpossibly lesser in nature but still pitt
falsyng wait for Others who take to eevison in the
presidential They all could teevon consltants
scan the program schedules closely search of prime safe e
Mon Doesn't Wont Speech Insteod Of Fight
There dual problem involved First the presidential
candidate who sets out to sell himself by teevon
slider the opposition Gen. Eisenhower
and radio stations Monday night $3.50
political Intentions advertise it advance
win Arthur Godeys Talent Scouts" audience away
This still is the lesser Of two evils The might
get through to the Godfrey audience but he wouldn't ALLEVIATE
the Godfrey audience either Where the boys really
into trouble Is uurpng time without exercising
man who makes himself comfortable before the TV
to watch fight not going to early
morning to vote for who makes him
Of letting him watch that fight.
candidate regard with suspicion any ofers
OF speech-makng time on televsion that's ALL
Senator Taft It might only look
good until the next morning, though when to
feel the wrath Of the Kuka. Fran and Ollie" set
it not long ago.
Whot Happens II It Isn't Ike?
Candidates who not Gen. Eisenhower might well
guard almost anywhere telvision matter of
McCrary who recently got leave NBC
chores to drive that banwagon
There is vast and vocierous body folk
Gable to members of Chorus Equity
Eisenhower This show enthusiasm to repre-
sent the whole entertainment industry whether
has Variety the show business journal
Riding bandwagon is fun Variety admits. happens
u you have 1t hitched to the horse. ~
President Truman, Senator Taft whatever
the winner November says could hardly
expected to look with love
almost unanimously favored hisg opponent1s
There actually isn't cause for Politicians
can think OF things to- about and
than anyone in show business could dream Of