davidaulloa/AmericanStories huggingface dataset:
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29

average white family.
1t is estimated that Negro ur-
ban home ownership rose nearly
1909 between 1910 and 1850.
Negro college enrolment is up
2,5OOfo from 1880 and the Negro
has improved his job classification
and, along with this, has moved up
the wage scale. The census reports
227Ge increase in Negro clerical
workers from 1910 to 1850; a 77Cs
increase in craftsmen and fore
men; a 1870 rise in professional
and technical workers; an S7E
rise in sales personnel.
Tailored for the Job
Manufacturers reaching for this
rising market through Negro pub
locations tailor their ad copy
specifically for the job.
Many advertisers in the Negro
media use Negro models. Pet Milk
Co, of St Louis, began using
Negro media in 1916 and while the
company says it is impossible to
measure the results in actual fig
ures, c. J. Hibbard, advertising
director says the campaign has
been very successful" their ads
often feature the Fultz quadru-
plets, famous Negro babies of
Reidsville, N. c., who have been
raised on Pet milk. It also por-
trays the happy family"-pic-
lures of a Negro bus-driver, for
example, with his family, Pet
milk users.
Dean Milk Co. a large Chicago
dairy, realized last year that Ne
gro people are almost never men
toned in the ads, unless they are
sports or movie stars. 1t took pic
lures in local stores showing the
average Negro consumer talking
to the Dean Dairy Maid and ran
them in the Chicago Defender. a
leading Negro newspaper, Dean
sales on Chicago's South Side
shot up considerably as result.
PiIlsbury Mills has been running
full page ads since June 1850,
featuring its best-selling Best
Flour. 1t ties the ads in with the
Negro market by having the Eb-
Ony food editor, Freda de Knight,
a graduate of Paris Gordon Bleu
gourmet cooking school, visit Ann
Pillsbury's kitchen.
Quaker Oats Co, sponsors two
Negro radio programs in Harlem,
one of them, Larry Fuller's "Har-
lem Frolics" to push its cereals
and corn meal sales. 1t also does
lot of outdoor advertising in the
South, aimed at Negro buyers. At
one time 1t also had Negro disc
jockey Jon Massey, Of Washing
toms WWDC, push its Aunt Jem-
ina self-rising flour by having
him visit Negro supermarkets
each week and conduct radio in
terviews with customers.
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29
Korean Veteran Buried
Az r. SnelIino

Funeral services for Pvt. Aug
ustus o. Gus" McElroy will be
held today friday, Feb. 20, at
1000 a. m. at st. Thomas Episco-
pal church.
McElroy, the son of Mr.. and
Mrs. Walter McElroy, 4041 Gin
ton Ave, Minneapolis was killed
in the Korean campaign and his
parents were first notified of his
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29
Genevieve SteefeI Heads
Minneapolis Mayors Council
On Human Relations

The Minneapolis Mayors Coun-
ell on Human Relations elected its
first woman chairman Tuesday
when 1t unanimously named Gene
We've Steefel chairman for the en-
suing year. Meeting at the DON
aldson Tea room the important
Mill City Voluntary community
agency also named Rev Curtis
Akenson, pastor, First Baptist
church as first vice-chairman;
Marvin Johnson, personnel direc-
tor, Minneapolis public schools,
second Wce-chairman; Stanley
Ballard, Musicians Union leader,
secretary, and Raymond Cannon.
attorney, treasurer.
Cecil Newman, chairman OF the
nominating committee submitted
the slate.
Mrs. Steefel, one of the original
members OF the council appointed
by Mayor Hubert II. Humphrey.
six years ago, is both a sectional
and national leader in the human
relations and mental health field,
She was the chief local propon-
ent of the Minneapolis community
self survey of l947, in which over
1000 Minneapolis citizens par
ticipated in a voluntary examina-
ton of discrimination against
minority racial and religious
groups in Minneapolis.
The new chairman was active
on the Unitarian study of Mime
sofa state mental institutions
which provided the basis for Gov.
Luther Youngdahl's sweeping pro-
gram to improve aid to the states
mental hospitals.
During World War III, Mrs.
Steefel interested herself In relo-
cation and placement Of Nisei
Americans who came TO the Twin
Cities and helped make the local
program one Of the best in the
nation.
She was a member of the Ma
tional board OF the disbanded
American Council on Human Re-
lations which maintained head
quarters in Chicago.
During the postwar period she
was a member of the Minnesota
delegation which went to WASH
ington and made a strong plea
for continuation Of wartime
FEPC. Most recently. she was
member of a joint council and
NAACP committee which went to
Washington for a conference with
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29

Secretary of the army Frank
Pace and General Lawton Collins
on the matter Of the continued
Army segregation patterns.
This conference, arranged by,
Senator Hubert II. Humphrey and
participated in by Walter White
and Clarence Mitchell, national
NAACP officials, is credited with
sccelerating the ending of all Ne
gro units in the army.
The new chairman Is the wife
Of Lawrence Steefel, professor In
the department Of European his
tory at the University of Mime
sofa
YOungdahl Again Heads Fund
Drive
Charles d. Spring. chairman Of
the council during the absence Of
the outgoing chairman, Rev.
Daisuke Kitagawa, announced
that Rev. Reuben Youngdahl.
first council chairman, would
again head the annual fund rails
ing campaign.
This years campaign to raise
the modest budget Of $4,000 win
run from May 5 to 9. Last year
Minneapolis business and Union
leaders engaged in a whirlwind
campaign of several days to raise
the council budget.
Walter Wallace. president Of
the Towle Co., Is the newest
Mayors Council member APP
pointed by Mayor Eric Hoyer
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29

To insure success Of that public
entertainment your club Is plan
ming avail yourselves Of the train.
ed publicity and advertising cOun-
sci Of this newspapers staff. It's
the SPOKESMAN in Minneapolis
and the RECORDER In st. Paul.
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29
MARKHAM IN HOSPITAL q

]. L. Markham, editor of the
Hennepin County REVIEW. Hop
kins weekly, entered Mount
Sinai hospital Wednesday, Feb
ruary 27 for surgery, for the re-
moval Of cataracts from an eye.
A member of the board of direc-
tors of the Minnesota Editorial
Association, Markham is acknow-
lodged as one of the outstanding
editors and publishers of the up
per midwest.
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29
HUMPHREY STARTS
OFF MILL CITY
NAACP DRIVE

The Minneapolis NAACP has a
deficit and the junior U. S. Sena-
tor started off the drive to get
the branch out of the financial red
by contributing his check for $25
to the drive.
Senator Humphrey told Cecil
Newman, finance committee mem
ber that the Minneapolis branch
legal redress committee had ac-
complished a yeoman job in push
ing the Army into the Indignation
program and he hoped the public
would rally to pay the costs
of the trip members of the COM
mittee made to Washington sew
eral months ago. Z
The finance committee is .
special committee set up to hqui-
date Indebtedness to the branch
legal redress committee, 1t is com
posed of Mr.. Blackwell as chair
man, Clarence Hughes, Mrs. Law
renee Steefel and Cecil Newman.
Moses Blackwell. chairman Of
the finance committee said this
week that his committee solicited
the contributions of all persons in
terested in breaking up segrega-
ton in the Army who recognized
the great job the Minneapolis
branch had accomplished.
Contributions to the fund TO
erase the deficit should be sent
to the branch treasurer Johnny
HUTCHINSON, 419 e. Seth st. Con-
tributions to date: Senator HUI
tributions to date: 7
Senator Hubert Humphrey, $25;
Minneapolis Spokesman, $40; Har-
old Wilson, IS; Alkaline Franks
$40.
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29
LINCOLN CLARION
INLAND MEMBER

Peterson City, Mo. - The In
land Daily Press Association, mid
continental organization of ASS
daily newspapers and a few col
lege organs, now has its first Ne
gro member, The Lincoln Clarion,
published by the Lincoln Univer-
sity (Mo.D School of Journalism.
The Board of Directors of In
land unanimously approved the
Clarion membership application
at the quarterly meeting Of the
association in Chicago, Feb. IL.
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29
WheatIey Aux. Annual
Dinner Features Various
Twin City Organizations
By ED BLACKWELL

About $50 people attended the Phyllis Wheaey auxiarys
9th annual banquet held last Thursday Feb 81 at the settle
ment house
This year. instead of having guest speaker the pro-
gram various groups and organizations had tables at the ban
and speaker from each table introduced the officers Of
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29
EIGHT PAGE PAPER

Beginning with this issue the
Spokesman and Recorder papers
will be increased to eight pages.
The additional two pages Will
contain cartoons, features and
photos of interest. There will be
no increase in subscription rates.
The single copy rate is 10 cents
per copy. BY the year, by mail, the
paper costs $500 or less than
eight cents per copy.
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29

Pallbearers at the funeral were
Roger Thompson, Freddie Ingram
Hobart T. Mitchell Jr., Lloyd
Smith, Johnnie McHie Jr., Robert
Wormley.
Rev. Louis Johnson, rector of
st. Thomas church. officiated at
the funeral and Neal Funeral
Home was in charge of arrange
ments
Interment was at FIT. Smelling
National cemetery.
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29
CARL ROWAN Is PAPA

A baby boy was born TO Mr..
and Mrs Carl T, Rowan, 300 46th
Ave. So, Friday, Feb. %. Mr..
Rowan is president of the Mime
apolis Urban League and a Mime
apohs Tribune staffer.
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29
BY JANE SHERMAN

Forrest Virgins has always been treated as lease by
the university administration and simply as human
being This at least what suggested by report of the
committee academic freedom and of the AAUP
american Association of University PrOfessors
II has always been the the Negro the the
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29
The Refers RGng!
The Refers Rung!
D. F. |. Forces Hold
Capacity Dinner; Hopes
Soar For Victory
By Staff Correspondent

Gov G. Mennen Williams of Michigan and Minnesota Sena-
Hubert H. Humphrey Minnesota last week and left
behind huge trail of enthusiasm among the most tmid Demo-
cratic. Farmer Labor party members
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29
the NEGRO MARKET:
the NEGRO MARKET:
Wall Street Journal
Reports On Increasing
Negro Consumer Market
BY FELICIA ANTHENELII in Wall Street Journal

Some U. S. businessmen think they're standing the
ShOrene of whole of backing
their judgement with hard cash.
What they think they discovered special market
among Negroes Not all businessmen would it exists
separatey from all markets But it's idea which retaer
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29

manufacturers might find worth
exploring.
The total Negro population now
numbers Is million. with an ag-
gregate income of about SIS
billion yearly. And it's been i'm
proving it's economic status at a
rapid rate in the past decade,
largely as a result of large scale
migrations to the big cities.
Trek to the Cities
In Chicago, for instance, the
number of Negroes jumped 500
from 1910 to 1850, compared with
a mere go in the white popula-
ton. Some other cities which
have shown large gains: Los An
geles, 1857; Detroit, 109Gt. Cleve-
land 1876; New York 623S.
One indication of the increased
interest in the possibility of get
ting more Negro customers can be
seen in increased advertising in
Negro publications.
For example, the March issue of
Ebony, the slick Life-like maya
zine for Negroes, boasts IL new
national advertisers. Among them
are such diverse concerns as Phil
co. Morton's Salt, Van Camps
Nunn-Bush and Magic Chef
In New York, the Amsterdam
News, a Negro newspaper, recent
" added to its advertising such
diverse companies as George A.
HORNED & Co, makers of meat
products, Whitehall Pharamacal
Co, which produces Anacin,
headache remedy, and British
Overseas Anyways Corp.
Says Clyde Hunt, Amsterdam
News advertising director: The
firm which recognizes the special
aspect of the Negro market and
works with them is proving most
successful in the selling market. "
Don't Talk Down"
What are these special aspects ?
John II. johnson, publisher of
Ebony, offers his advertisers the
use of a film. Selling the Negro
Market" which graphically pre-
sents some Of his ideas on the sub
ject. For one thing, it advises,
Don't talk down to the Negro, or
patronize him. Rn't mention Joe
Louis or Jackie Robinson, unless
you know he's interested in sports.
Don't pigeon-hole him into any
class. Talk on a level with him,
and call him Mr.. or by his first
name, according to local custom.
Joseph B. Lacour, general
manager of Associated Publishers,
Inc, a cooperative group repre-
senting Negro newspap per
throughout the country, asserts:
Many avenues of spending are
closed to the Negro, or are i'm
practical for him. AS a result, he
spends more of his income on such
consumer goods as clothing and
food and home furnishings"
Statisticians have no trouble
trotting out abundant evidence in
dicating that the Negroes econ
omic status-and buying potential
is sharply improving.
Official census figures indicate
that the average Negro family in
come climbed 1925 between 1910
and 195O-compared with an earn
ings increase of 1867 for the
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29

Give. Today to the Red Cross.
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29

Give. Today % the Red Gross.
St. Paul recorder. [volume] (St. Paul, Minn.) 1934-2000, 1952-02-29
WhGf Is Friendship?

Friendship is compounded of all of those
selves and slide insensibly into the nature
and temper of men of most different con-
situations, as well as those strong and &C
tive spirits which can make their way into
perverse and obstinate dispositions; and
because discretion is always predomin-
ant in it, it works and prevails least among
fools. Wicked men are often reformed by
it, weak men decentralization.
Milford chronicle., 1952-06-20
HOllymOunt H. D. News

The regular monthly meeting of
the Hollymount Home DemOnstra-
tiOn Club met at the Coolspring
Grange Hall on Wednesday, June
II, at 1880 p. m.
The meeting was opened by the
president, Mrs. G. Y. Price. Miss
Norma Birmingham, as guest pian-
list, accompanied the group as they
sang America"
Mrs. Price welcomed Miss Louise
WhitcOmb of the University of Del
aware, and 55 members and guests
of various woman's clubs through
out Sussex County, who attended
the meeting to hear the guest
speaker, Judge Ernest V. Keith,
who spoke on the need of a home
in Sussex County for children who
are maladjusted and delinquent be-
cause of broken homes and drink
ing parents.
Judge Keith said he wasn't in
favor of a large industrial home,
he preferred the cottage type. 1t
could be called, "Children's Viii
lage," with a series of cottages
and quite a large acreage, so that
the village could in time become
self-supporting by raising live
stock and it's own food. He said it
would solve a problem long need
ed for children who are victims of
drinking parents and it would give
help to mothers, who are unable to
take care of their children, and
who could work to help support
them, but cannot leave them while
they work.
The members and guests enjoy
ed hearing Judge Keith and will dc
quite a bit of thinking about his
suggestions.
Mrs. Willis McIlvain and Mrs
William .Conroy, project leaders
gave a demonstration "SeafooC
Dishes" Mrs. McIlvain prepared q
Crab Casserole and Mrs. Conroy /;
Shrimp Cocktail, which they pass
ed around for the group 60 taste
Both were very delicious, and quite
a few pointers were given on the
many excellent ways fish can be
prepared to give us more economi-
cal, and high protein dishes so nee
essary to good health.
The meeting was then adjourn
/ ed, and the hOstesses, Mrs. B. Camp
bell, Mrs. L. Doty, Mrs. E. Vaughn
and Mrs. NJ Birmingham served ice
cream and cookies.
Milford chronicle., 1952-06-20

AnBCOn LnaC IS DOunQ TO give trouble
from here on out.
Frederick will be the attraction
at Viola in this Sundays tilt. Viola
has made a strong comeback since
their opening day lacing at the
hands of Wyoming. The addition of
several newcomers especially
Nicky Rodriguez and Alvin
Thomas, former Caesar Rodney
tOssers, has added power that has
been paying off. The return of their
veteran hurler, Bill Biddle, has
bOlstered the Viola hopes. Buddy
Kimmel looms as the Frederick
mound choice although Roy Kemp
will be ready. Frederick still hopes
to add new faces before the dead
line on June 30.
Paced by the hitting of Leon
Rates, Jim Cubbage and Lou Hobbs
the Harrington nine came from be-
hind in the last inning to put over
three runs to erase a 5 to 3 Farm
ingtOn lead and went on to win
IS to 5. Hobbs was relieved by
Charley Riley in the final inning.
Paul Dean went the route for Far
mingtOn and except for the drop
ping of a fly by Smith in the ninth
would have pulled through. Bobby
Messick and Hooper Rust with two
singles each paced Pennington at
the plate.
Heavy Hitting by Teddy Mich
aels, who had a single, double and
triple, Johnny Williams, with a
single and triple and Harold Ben
nett with two singles led Wyoming
to 8 to 2 victory over Glendale.
Harold Belts was the big gun for
the host nine as he laced out two
doubles while Wilson Jones, Gil
Darby and Roland Marker had two
singles each with Dave Burton
4 breaking in with a double. Aub
Berry, Wyoming southpaw, Went
the route to chalk up his second
straight win while Bobby Neibert
the loser, and Tommy Wells split
! the work for Glendale.
/ Viola hit the ball hard and often
to score an, easy win over Hickman
16 to 1. Ken Walls was driven to
cover early in the second inning
with Earl Quillen coming in to fin
ish up and pitch good ball. Bill
Biddle celebrated his return to the
Viola lineup after serving in the
Armed Forces for the past two
/ years, to hurl 3-hit ball and coast
to an easy triumph behind steady
/ play on the part of his teammates
Nick Rodriguez laced out triple
and two doubles, Buck Semans haC
a double and two singles, Wander
wende duplicated the feat while
Snyder had 3 Onebase raps. DalC
Palmer, Cal O'Day and Carl Park,
er accounted for the three Hickman
safeties. Viola scored 8 runs in the
first two innings to build up a heavy
lead at the start.
Harold Rothmel bested Freder-
ica's Buddy Kimmel in a tight
mound duel on the latter's diamond
as the FELTON, tossers registered
their third straight win to move
into third place, one-half game be-
Milford chronicle., 1952-06-20
TORNADO WARNINGS


JACKSON, Miss.-(P)- MISSISSIPPI
pfs highway patrol and the Jack
son Weather Bureau have blue
printed plan for a statewide tor
nado warning network. The nature
Of tornadoes makes it impossible
to predict where they will strike
until the familiar and dreaded black
funnel appears, and then too often,
it is too late.
George Fish, meteOrologist in
charge Of the Jackson Bureau and
Col. II B. Birdsong, director Of the
Mississippi Safety Commission, have
devised a warning system that will
use the highway patrols nine radio
stations as relay points.
Highway patrolmen will be in
structed in how to spot and recog-
nize the severe thunderstorm activ-
ity that usually precedes tornadoes.
They will be given a regular course
in weather observing. The patrol
men win report storms to the near
est radio relay station. This infor-
nation will be radioed to the Wea-
ther Bureau which in turn will
have it broadcast over local radio
stations in the storm area.
Milford chronicle., 1952-06-20
LEAGUE.
Standings
Results

Results
Wyoming G, Ellenaale 2.
Harrington d, Pennington 5.
FELTON, 5, I'redeTica 8.
Viola 16, Hickman l.
Sundays Schedule
Harrington at Wyoming.
FELTON, at Hickman.
Frederick at Viola.
Ellendale at Pennington
Wyoming and Harrington contin-
ued an unbeaten pace in the Mar
Del Circuit over the past weekend.
although the latter nine had to
come from behind in the final inn
ing to nip Pennington to 5. Wy
Oming topped Glendale 8 to 2.
FELTON, rolled up their third straight
as they downed Frederick 5 to 8.
while Viola made it two in a row
by scoring heavily against Hick-
man to win is to l.
Something has to give this COM
ing Sunday as the two unbeaten
mines, Harrington and Wyoming.
clash on the Caesar Rodney dia-
mOnd for their first get-together
this season. Both teams have been
playing good ball and hitting the
ball at a good clip. Lou Hobbs or
lefthander Charley Riley loom as
the mound hopes that Manager
Welch will call on for Harrington,
while pilot Freddie Clemence at
Wyoming will send out Joe Moul-
trie or southpaw Aub Berry, who
has registered two straight wins.
The meeting between these two
clubs may be the break for Eel
ton as they invade Hickman. Eel
ton dropped the season opener to
Harrington after a bad first inn
ing and have been unbeatable since
behind the steady pitching of Har-
old ROthmel and Manager Johnny
Bunnell. Hickman has been TAX
ing their jolts but Manager Jake
Cannon expects his team to start
rolling any moment. Rothmel will
be on the firing line for FELTON, with
Earl Quillen or Willard Thomson
working for Hickman as they try
to get in the win column.
Glendale with a we'll balanced
club that has been playing good
ball despite their record can come
up with q surprise as they go into
Pennington on Sunday The visit
Ors have fast fielding nine and
some good pitching in Bobby Me
bert and Tommy Wells but haven't
been getting any breaks. Manager
! Oscar Draper is rounding out a
smooth going combination at Farm
Milford chronicle., 1952-06-20
Beware OF Food Fads,
Says NutritiOnist

Beware Of food fads", says Miss
M. Gertrude Holloway, nutritionist
of the Delaware Agricultural Ex-
tension Service.
It's easy for homemakers to be-
come confused about Just what is
the right diet to serve her family
now days. Women are confronted
with a large number of Especial"
diets, with some conflicting ideas,
in today's magazines, radio and
newspapers, says Miss Holloway.
MANY Of the fads are actually
harmful to health and besides most
diets should be used only on a doc
tors advice"
Food and health are very impor-
tant and people want and need nu-
tritiOnal help, therefore, many per-
sons listen to food advice that
sousds good but may not be entire
ly sound, Miss Holloway feels.
She suggests the Basic Seven
Food Guide as being the best guide
to good eating. If homemakers see
to it that meals each day include
the nuber of servings from each of
the Basic Seven food groups that
are recommended, they can be
quite certain that they are serving
well-balanced diet. The Basic
Seven is well known, and informa-
tiOn about it and how to use it as
food guide are available through
several agencies, such as the EX-
tension Service, nutrition commit
tees and agencies interested in the
health and welfare of people.
Food fads are usually costly and
may cheat the body of needed nu-
trients. Others require difficult
preparation and expense that are
unnecessary.
Milford chronicle., 1952-06-20
Z, 5,OOO,OOO Cars VIII
Cross NeIU Bridge
By July Fourth
CONTINUED from first pagej

NNe-AN-A@eA AAaAA AAAok RaBNg
that the bridges total income to
date in excess of paid expenses is
$3,550,679.2O and the net income
for the month of May was $780,
731S7 compared with S4S1,S7216
during the month of April.
The average daily number of
crossings has increased materially
the report said. In March that av-
erage was 14.177 vehicles a day;
in April 17,4OO and May 1859.
Based on Coverdale and Colpitts es-
Inmates this would represent a year
ly average of 1875 vehicles per
day.
Salaries paid from the opening
day until the end of May amounted
to $155,35716, while all other ex-
rcnses amounted to 69,435.23. To-
tai expenditures since the begin
ming of operations was $224,792.39,
Daniels reported.