Evening star. [volume] (Washington, D.C.) 1854-1972, 1952-04-06
V Can't Take Full Credit
For Kefduver Victories
On the Air
By Harry Macarthur

There why this department shouldn't barge
political just because there others who know
The political after ALL bargng into this
departments lne by of that eecrceye gadget the
living room.
This you already televsion big politics.
presidential campaign election
had the thing four but the televsion
penetration minute then in comparison with today This
than 81 cent OF the q monpls families in
the United States have Tv receivers.
candidate who makes good showing televsion it
expected will MAX good showing at the polls which brings
Kefauver generally regarded having been
Teevson, course make the
1t does the public intimate look at him by which
to know him better The upsge in Senator popularity
be traced directly back to his Tv days chairman of the
Senate Interstate Crime Investigating Committee.
good showing on television made
good showing at the polls in New Hampshire Nebraska and
Wisconsin The fact is however, that the popularity he
has displayed far not teeviSon popularity Only small
part of it is, at rate
Nebraskas ,,s255o population than 10
7 residents of Omaha have televsion receivers In Wsco-
the PERCENTAGE roughly the Televewes the
States 34S455 persons must gather around s2oe45 sets in
Milwaukee.
There telcvsion station Hampshire there
are any in the States residents there are only
few far down the southeast Of the State the
distant fringe of the Boston Tv they afford teevison
installations which work there they rich Republicans who
Clearly, kefauver be watch when he
gets into televisior area.
Those Free Ads Hove to Go
Something. finally being problem that has
long plagued broadasting free It has
long been practice especially comedians
to toss in these gratis plugs for thing and another
There laborer the hucksterng whose job
mention product other into shows
for which somebody else paying the freight Some of the
radio
the chance slip trade into script The payof always
the produca watch refrigerator of bottled goods
Program don't like this selling
think 1t fair for selling beer his time for free and
the man selling soap has point there
latest this battle made by the sponsor
NBCTVs Comedy after
Gently their appearance that mention
Boston restaurant several other things The
according to Variety the trade newspaper utmaum
to NBC
starts to
commedians lips the umatum the audo is to be cut i'm
mediaey
only few weeks that Ed Sullivan incensed
when visiting Toast of the Town." Romo Vincent.
ad brewery. became ncened
fact that he advised Mr. Vncents that Mr. Vincent
again would appear on Toast Of the Town."
Irving Mansfield producer of "This Is Show Business"
the the problem solved Under clause the
entertainer who mentions product
other the has his salary automatically cut from
the negotiated the Teevsion Authority minimum scale
Cutting actors salary than cutting his audio
Nobody transgresses This Show Business"
It's Unfoir to Sam Levenson
up with the complaint that cBs-Tv
him. there will be justice to his charge
search better for See 1t Now the CHS has
Sunday evening half hour AS OF April TO-
w. Friendly documentary will be moved
will turn that spot CHS has to fill with something
Tuesday opposite Milton Berle NBC-TV.
deal real competition between Bere and
found the humor
admirers however people who
thought welcome originality On Tues
day nights with Fulton Sheen WTTG
It isn't fair to do this to Sam Levenson