Evening star., 1951-11-02
By EIeni

LOS ANGELES.-lC is tnt
American designer who knows
best how to create fashions fol
American women and their way
of active life. Strong fashion
trends must be watched, bought,
and. to be truly successful, enjoyed
by women who wear them. YOU
are the one who has the last SAY
So"
From our ION the spot" cover
age out here we think women
throughout America are going to
see that California's designers
have shopped beautifully and
carefully for their fabrics. They
have been responsible for letting
fabrics take on new qualities. be-
cause California does earlier test
ing on many fashion items, notice
able trends emerge here.
Fabrics have now become per-
sonalities in their own right.
Whereas they formerly have been
bland. they have achieved vivid
interest. as Jeanne Pierre of JUL
lard fabrics pointed out to us in
a fashion group meeting. The
"broken" look is a tremendous
factor in the texture story out
here. In pattern. weave, or color
this is a trend to note.
In colors, through all the collec-
tions we've seen. there's a con-
tinuing interest in gray but it is
silvered up a bit. Beiges are high
fashion, as are the controversial
blues that run from vibrant sap
phire. turquoise. to a blue COM
parable to bankers gray. The
strong insistance of California de-
signers to use color as a flash on
a neutral costume, a fabulous
technique Of print development
that allows them to be neat, and
not disorganized. and the strong
swing to reds that have a rosy
cast, are just some of the other
things that we've observed.
Sportsweor for the East
Down to specifics and sports
wear items that we think will
wend their way eastward and
very happily so! American
women are the greatest sports
women in the world. They like
to look decorative as well as
practical.
From Pat Premo come sun
dresses with remarkably well-cut,
provocative necklines and we'll
cut backs. Foreign fabrics, such
as an imported Swiss "stardust"
design that is a taffeta iridescent
weave with metallic star border,
was used to fashion a dress with
q full skirt with a crinoline- lined
hem. From France came a per-
Gale with plastic printing on it..
Linen, by Moygashel. is seen every
where in the California collec-
tions. Processing has made it
resistant to everything practically,
but a wrinkle or two, and you
will note that linen will be in
two weights, one for dress wear
and the other for suitings. All
the jackets in the Pat Premo COL
lection are fully lined since she
doesn't like to see raw edges"
Crispness is the key word for
many fashions from the Coast.
Even piqueS, cottons soft as silk,
jacquard weaves and percales all
have this quality.
From Peggy Hunt, whose forte
Is designing late-day and evening
things, comes the word" as to
crispness. Pure silk paper taffeta
posed over numerous petticoats
is as crisp a fabric as any seen.
Even the laces that trim a great
many Of her designs look crisp,
either due to starching or the
venice type of lace that is used to
embellish conversation making"
necklines that are young looking,
yet interesting. The charcoal color
in paper-thin taffeta is hand
some touched with white. A
crepe one-piecer, on slim lines,
with a detachable pique collar
and button-on fange on the
sleeve. will probably be seen not
only on Wiltshire boulevard but
on some lady lunching at the
Colony. Cigarette faille is an
other lettuce like" charmer.