Evening star., 1951-07-06
By horry Macarthur

y
ing wiggery pretty far.
This, for no particularly obscure
reason, brought to mind a docu-
ment which passed across the
desk a long time ago, as the his.
tory of television is measured. II
" maybe a couple of years ago
when movie theater owners were
having their first frightened hint.
that their customers were stayine
home on Tuesday nights to com
with Milton Berle.
The document was a study O,
the PROBABLE impact of television
by an investment firm fol
the advice of those who would in.
vest their money wisely in thu
proper stocks. 1t was thorough.
going survey. The makers of auto.
mobile tires, the owners of road.
side markets and the keepers O.
orchards for the growing of ap.
Piles tt press into cider to sell tt
passersby might suffer for televis-
ion, it hinted.
On the other hand, this new
thing would be good for the bakers
Of bread and crackers, the Gamers
of sandwich spread. the packers o1
cheese and others contributing tt
TV snacks. The furniture business
would be better because of the
greater wear and tear on the living
room.
The study even went into the
probability that haberdashers
would sell fewer formal clothes but
would make up for it with the sale
Of more casual wear designed fol
comfortable lounging in front OF
a televiSlon set.
This was considered no end i'm
preSsive until the other night when
all those wigs were being worn
Those obvious hair-pieces on Car
son, Godfrey and that Hawaiian
girl were in the minority and
would have been on any television
evening. The investment counsel
wAo can get some respect around
here is the one who can prove that
TWO years ago he advised a client
to get rich on a television sideline
oy investing in the Uranium divot
business. That one has really
doomed.
Week End Guests:
Saturday: Jane Darwell, Barry
Bingham, Rosalind Marquis ano
Mayor Charles Farnsley of Louis
vile KyD. on Faye Emerson's
Wonderful Town" (WTOP-TV-
, p.mD. Mimi Benzell and
Guy Mitchell, dressing up tunes
~ aspiring songsmiths, on Songs
.or Sale" (WTOP-TV-10 PM,
.. DR.. Tingfu F. Tsiang, head of
he Nationalist China delegation
o the U. NJ. on "Chronoscope"
(WTOP-TV-11 PM.
Sunday: Janice Page, joining a
ribute to Vincent Youmans, on
Paul Whiteman Revue" (WMAL-
rV-7 p.m). John Carradine,
N Leave 1t To the Girls"
WNBW-7 PM. Secretary
# the Air Force Thomas w. Fin
etter, on Meet the Press"
WNBW-7:30 PM. Gen.
robert A. Ginsburg, on "Pentagon
washington" (WTTG - $50
M. Baritone William War;
Ield, on Recital Hall" CWNBW-
80 p.mD. Lisa Kirk, Lynn
'ari and Jimmy Savo, on Guest
louise" (WTOP-TV-9 PM.
lydia Westman and Jane Sey-
lour, in Case History" on
Television Playhouse" (WNBW-
p.mD. ;. Vivian Blaine, Jane
Gen. James Doolittle and
larry Wismer. on Celebrity Time"
WTOP-TV-10 PM. Sena-
ors John J. Sparkman, Robert
/. Kerr. Harry P. Cain and Will
am F. KnoWland. discussing
What Have the Macarthur Hear
lgs Proved?" on American
Drum of the Air" (WNBW-
0 pmD.
Monday: John Newland. on
Hollywood Screen Test" (WMAL-
'V-7:30 PM >. Lola Albright,
eanne Cagney, Douglas Dunn
rille and Marc Lawrence, on
Pantomine Quiz" CWTOP-Tv-
PM Constance Bennett
nd Richard Carlson, in "Ava-
on Cameo Theater"
- 8 PM Herb
hriner, pinch-hitting for Arthur
Iodfrey on Talent Scouts"
WTOP-TV-8:30 PM . Ma
Inc Connor, on "Voice of Fire
'one" (WNBW-8:30 PM !
AMBASSADOR Ales Bebler, perman-
Mt representative to the U. N. for
ugoslavia, on "United-Or Not?"
p.m.) Alfred
rake. in "The French Governor,
rst OF a half-hour weekly sum-
Ter series on Somerset Maugham
heater" (WNBW-9:30 p.mD
rank Kelley and Cornelius Ryan
efending their book, Macarthur.
Ian OF Action" on the returning
Author Meets the Critic"
NNBW-10 p.m) Margaret /
ayes and John McQuade, in
lightfall," on Summer Theater"
p.mD.
X 4 y X
Foreign Affairs Farley: You
zen worried about the state of
e world? Relax. Headline on a
BIS press release reads:
ARTHUR GODFREY TO JOIN
FRNAPn nADTIrtrJ r>r -r~