Evening star., 1951-05-06
Research Finds q Sound Reason
For Approval of Commercials
By Horny Macarthur

in Los Angeles. It has had to
pass up business recently because
it could not clear time on enough
stations. -
The purchase Of ABC would give
CHS television stations In New
York. Chicago. Detroit. San Fran
cisco and Los Angeles. Two Of
these-in New York and Los An
geles-would have to be sold, be-
cause of an FEC rule against
single ownership Of two stations
in community.
The complications of any CBS-
ABC deal, which would have to
be settled before getting FEC ap-
proval Of the sale, are many. One
of them involves a block Of five
ABC-owned radio stations in the
'above-named cities, which would
have to be disposed Of. Reports
are that one buyer for the lot is
being sought, rather than separate
buyers for each station.
Mutual could get itself involved
in the sale. when and If it de-
velops into reality, by taking over
ABC stations which would
strengthen its network position.
Mutual also-this is just guess
ing-might find this an opportune
time to get its television network
started. 1t already is operating
WORTH in New York, but was
forced to put network plans in
allegiance because it could not
line up affiliates. Now it might
not have to await the lifting Of
the freeze" on Tv station permits.
Several New Programs
Will Be Seen This Week
You will find several new pro-
grams on, the face of your tele-
vision set this week. some local.
some network.
The first of these to come along
will be "Pentagon- WASHINGTON"
which will take over today in the
$3.50 pm. spot on Du Mont
(WTTG), where Armed Forces
Hour" has been seen. The new
show will feature a Defense Re-
porter" who will lead televiewers
into the Pentagon each week for
a brief1ng in latest world reports,
There also will be interviews with
civilian and uniformed officials
and documentary Aim clips, in
cluding pictures from the Korean
conflict. Secretary Of Air Force
Thomas K. Finletter will appear
on today's opening program, to
be interviewed by Austin Stevens
OF the New York Times and
Charles Corrdry, aviation editor
of the United Press.
Tomorrow WTOP -Tv will
launch Mark Evans and It's Good
to Know" as a regular Monday.
at-7-p.m. feature. Mr.. Evans
first regularly scheduled TV pro.
gram will present good news Of
and interviews with persons who
have unusual occupations and
those making good news by help
ing others. Not a word of bad
news will be allowed during the
15-minute show.
WTOP-TV. incidentally, will
carry the longest daily television
schedule in town starting tornor-
row. It will sign on at 1880 am.
daily with five minutes of news.
followed by Western Theater.Y
A new television version of Strike
1t Rich" viii be the 1880. am.
feature, followed by "The Steve
Allen Show" from 10 to /. cat
Home With Elinor Lee will be
seen Mondays, Wednesdays and
Fridays and "ThiS Is the Story"
on Tuesdays and Thursdays at 1
pm. The regular schedule after
that will remain unchanged, as
will the Saturday (9:55 ann and
Sunday (10:55 a.m.) sign-on times
and the daily sign-off time,
1920 am.
This week also will see the
start Of a six-program series ar
ranged by the Montgomery County
Board OF Education and WMAI,-
TV. to be seen Wednesdays at 4.
The T'V cameras will be set nm
n a simulated classroom and
groups OF pupils will be taught
rs they are in their regular school,
'ooms. The idea is to show adults
new teaching methods and the
ways teachers cope with the prob
ems encountered in the various
elementary grades.