Evening star., 1951-06-17
Circulation Managers
1WiII Exchange Ideas
1At Convention Here

lAl JUHVGiltlUu IlCIC
A record gathering Of 800 circu-
Ilation managers, who have charge
lof the sales and deliveries of
american and Canadian news
papers, will exchange ideas and
methods at the SIND annual con-
vention of the international Cir
culation Managers Association.
which will start in the Hotel
Statler tomorrow and continue
through Thursday.
Ideas ranging from how to give
lthe neighborhood boy better basic
business training to speeding upI
distribution of newspapers by air.
plane will be heard during the 56I
discussion sessions scheduled for
the three days. 1t is the first meet
of the circulation men in Wash
ington since 1918.
Salesmanship will keynote the
sessions, inasmuch as these men
are responsible for selling more
than 57-million newspapers in
North America every day. The key
note sales address will be made
at the opening breakfast Tuesday
morning with Arthur H. Motley
president of Parade Publications,
Inc, as the speaker.
Other Speakers Announced.
Other speakers and their topics,
as announced by E. P. Schwartz,
first vice president of the ICMA,
and circulation director of the
Des Moines Register and Tribune
will include:
Carl Nelson. director of Publi-
cation Research Service, Reader
ship Survey Values" Don Shook.
deputy director of the Printing!
and Publishing Division, Depart
ment of Commerce, --latest In
formation on the Newsprint Sit
uation;" James N. Shryock, man.
aging director Of the Audit Bu-
reau of Circulation, "ClarifyingI
Questions on Standard Newspa-
per Auditing Procedures; Gene
Robb. assistant to the general
manager of Hearst Publications,
"ABC Retail Trading Zones inI
Relation to 1850 Census Figures;;"|
Representative Gross, Republican,
of Iowa, and member of the
House Post Office Committee
Second Glass Postage Rates and
Mail Service" Richard P. Stifel,
promotion manager of United
States News and World Report.
How Magazines Sell Subscrip-
tions by Mail"
Senator Kefauver, Democrat, of
Tennessee will be the luncheonI
speaker on Thursday.
Disable to Address Banquet.
Principal social event of theI
convention will be a banquet
Wednesday night. at which,
Michael Disable, director of Price,
Sterilization, will be principal
speaker.
Jack Carson, of motion picturesl
and television, will be presented
with an award as "Humorist of
the Year" The Daryl Harpa
Revue will headline the enter
tainment.
The local committee also has
arranged receptions and tours for
wives of the members during their
stay In the Capital, including al
tea at the Brazilian Embassy.
Members of the committee hand
ling local arrangements are these
Washington circulation managers.
E. j. DeVore. The Star: Raymond
F. Mack, the News; Harry Glad
stein, the Post and H. A. Robin
son and c. A. Corcoran, the
Times-Herald.
Jere c. Healey, president of
ICMA, and circulation director oil
the Newark News. will preside at|
all sessions. The ICMA Year
book, edited by Jack Calvin, OIL
the Houston Post. second vicel
president. will be distributed atI
the meeting. Other details of the
convention will be handled byI
Arthur Daniels. of the Atlanta
Journal, third vice president, and
L. w. McFetridge, of the Tulsa
| World, Secretary-treaSl1 Sl1rer