Evening star., 1951-03-29
On the Air
Springtime
Brings Some
TVChonees
On the Air
By Harry Macarthur

By Harry Macarthur
You may not have felt any
faint rustlings of spring yet, but
they are being felt in the broad
casting business. The new season
lis manifesting itself in television
with little program shifts, with
reports of ghosts to be given up
at the end of current 13-week
periods and hints here and there
of things to come.
NBC-TV already has been busy
laying plans for its Operation
Summer" which will place the
emphasis on low-cost programs.
One of these will be a summer
time Saturday Night Revue" a
13-week affair to be installed. at
considerably less expense, while
Sid Caesar and Imogene Coca are
vacationing.
Some changes, possibly not en-
tirely seasonal. already are taking
place. Monday night, starting
next week, will have a new look
on ABC (WMAL-TV) with three
new programs filling in the 8 to
$3.50 period.
One of these will be "Hal in
Hollywood" set for the 8 pm.
half-hour. This one, described as
"an informal visit behind the
scenes of the worlds movie capi-
tai. with the people-known and
unknown-who make the news in
the great motion picture mecca. ="
is conducted by Hal Sawyer. His
first well-known guest will be Ann
Sheridan, who undoubtedly will
have a surprise for you.
This Could Be You" already
lis installed in the $3.50 slot and
it will be inspected at the earliest
opportunity. The description given
this department an outlandish
description If ever there was one
- mentioned something about
couples re-enacting the scenes of
their first hearing of the song
that still makes them starry-eyed.
(How do you raise an eyebrow on
a typewriter2
The 8 pm. Monday program on
WMAL-TV is one moving over
from Du Mont's old Sunday sched-
ule-"The Arthur Murray Show"
Regular performers will be Kath-
ryn (Mrs. Arthur Murray, Bale
rina Gerri Gale. Emil Coleman's S
Orchestra and the four Paulette
Sisters. The first guest star will be
Jack Carter.
X X X
No Sponsor, No Verse: Appar-
emily NBC-TV would not rather
funk its Nielsen test than read
another poem by Edgar A. Guest.
The poets 3:l5 television program
CWNBW is reported from New
York to be going off after tomor-
rows concluding show. NBS To-
cally has received two letters of
information in the matter-one
advising that the Guest program
concludes this week, the other
that it will continue through next
week. At any rate, the assumption
is that a sponsor had better turn
up in a hurry if the poet is to
stay on NBC-TV's air.
Small World Department: !:
Eight years ago, Jeanette Rach-
muth. Brooklyn high school stu
dent. sought ou her teacher to get
his advice on pursuing q writing
career. He had sympathy, encour-
agement and several concrete sug-
gestions for her and she went on
her way. The other day pupil and
teacher met again-when Miss
Rachmuth, now a writer for the
English language Anglo-Jewish
Press. went to interview Sam Lev
enson. CBS-TV comedian and ex-
Brooklyn school teacher.
Add Newcomers: Hawkins
Falls, Pop. $780," first launched
on NBC-TV last summer, will re-
turn to the network (and WNBW)
Monday, to be seen at 5 pm
Monday through Friday. 1t will
be sponsored by a soap company
and it will be televised from Chi
cago. radios Sudsville, but it will
not be a soap opera. No, sir. It
Will be a "television novel," with
the viewers invited to partake of
a chapter a day." Harry
Right . in His Hands, But He
Dropped-1t" Wismer will start a
new weekly show "Telesports Di-
geSt." tomorrow night at $50 on
WITG. 1t will include films Of
outstanding sports events of the
week and interviews of sports
stars.
-
Programs and People: The
producers of Somerset Maugham
lelevision Theater" are not vast
ing any time in taking advantage
OF the expansion from q half hour
70 an hour with the move to NBC-
Nv on alternate Monday nights
at $3.50. The first dramatization
IN the new spot will be "Of HUI
man Bondage" Art Baker will
snow film of one of baseball's
Lou Gehrig, tomorrow
night at $3.50 (WTTG) on You
Asked For It." June Iocrbo ~
Will appear on Pulitzer Prize
Playhouse" tomorrow night at 9