Evening star. [volume] (Washington, D.C.) 1854-1972, 1951-06-29
On the Air
Tv Movies
|Moy Help
/ heaters
BY Harry Macarthur


buck turned for all concerned.
The plan, called '.theatervision'
around NBC, is for TV to give the
ltheaters something other than
prize fights to help lure those lost
customers back to the box Office.
lit already has been blueprinted
and should get going about Au-
gust |, according to Variety, the
weekly journal of show business
news.
The initial contributions to the
welfare of the movie house owners
would be five films. each 70 to 30
minutes long and each including
the ilighlights of a top comics
teleVision shows Of the past sea-
son. The feature-length TV high
light programs for theaters would
mot be kinescope recordings but
new motion pictures on 35 MN.
/ film. They would be filmed in
iNBC-TV's Center Theater, using
ltelevision techniques with movie
cameras replacing the electrorlic
ones.
The first five titles, NBC hopes,
will be THE Jimmy Durante
Show 1.-THE Eddie Cantor Show"
THE Sid Caesar-Imogene Coca
Show, " The Dean Martin-Jerry
Lewis Show" and '"The Milton
|Berle Show" There may be some
difficulty in the cases of Durante
and Martin and Lewis because of
their film contracts, but NBC is
hopeful that these can be ironed
out.
A considerable potential audi
|ence is seen by Sylvester L. Weav-
|er, NBC vice president in charge
|of television. The shows are
called protested theater," the
comics and their material having
been seen at one time or another
lby Is million viewers. This Is
million average audience repre-
Isents only one-third of the po-.
Itential TV audience. too, which
means that As million televiewerS
might be made moviegoers.
There are millions, also, in
lareas where television hasn't yet
appeared and sizeable numbers
of them might want to find out
what all the shouting has been
labout.
The "theatervision" plan looks
good to NBC, anyhow. and you
can be sure that hopeful theater
owners win give it a try.
Week End Guests:
Saturday: John Carradine, in
Barry and the Beautiful Doll. !"
on The Faith Baldwin Theater Of
Romance" ,tWMAL-TV - 1890
Ipm.l. -. Morey Amsterdam and
performing son, on 1.-THE Sam
Levenson Show" tWTOP-TV-7
lp.mD. E. JUNE Keegan and An
ldrea Mclaughlin, on THE Paul
IWhiteman TV Teen Club
| (WMAL-TV-8 PM Joan Nc
Craken, Pearl Bailey. Nancy Walk
Ier and Phil Baker. on Faye Emer-
sons Wonderful Town" (WTOP-
ITV-9 PM. Duke Ellington.
Peggy Lee and Johnny Desmond,
Joining the new master of cere-
monies, Stave Allen, on Songs
for Sale" (WTOP-TV-10 PM
! Sunday: Anne Jeffreys, on "The
Paul Whiteman Revue" (W1AL-
iTV-7 p.m0. :. John K. NJ. Nc
icaffery, on Leave It to the Girls
| (WNBW-7 p.m.) Sam Leven-
Ison, Victor Borge and Bert
Wheeler, on This Is Show Bust
ness" (WTOP-TV-7:30 PM. :.
David Lilienthal, on Meet the
Press" (WNBW-7:3o PM
Robert Merrill and Pat Rooney, or
Toast of the Town" (WTOP-TV
.I-8 p.m0. Pianist Gyorgy
Sander, on CIV Recital Hall
(WNBW-8:30 PM. :. Cornelis
Otis Skinner and Binnie Barnes
ion Oscar Levant's new Guest in
the House" (WTOP-TV-9 PM
Dorothy Elder and Edgar
lStehli, in THE Plot" on ''Televi-
sion Playhouse" tWNBW)--
lIpm0 :. Ray Middleton and Jane
Wilson, on Celebrity Time
(WTOP-TV-10 PM. -. Senator
George w. Malone and James
Reston, discussing do We Irritats
Our Allies?" on American Forum
of the Air" (WNBW-10 PM.
| Monday: Olive Blakney, or
I'sHollywood Screen Test" tWMAL-
lTV-7 pm1... Adele Jergens ane
Jackie Coogan, on "Pantomimt
Quiz" (WTOP-TV-8 PM.
Nina Foch, in Betrayal" or
l"Cameo Theater'' (WNBW--;
PM. James Melton, on ''Voics
Iof Firestone" (WNBW-8::30 PM
=. Kent Smith. in "And Adam
lBegot," on Lights Out" (WNBW
I--9 p.m.). Mr.. and Mrs. Rolane
Young, on Phil Bakers Who
Whose" (WTOP-TV--9::30 PM
Roddy Mcdowell. in j. B
lPriestley'S when We Are Mar
Iried," on Robert Montgomer,
presents" (WNBW-9:30 p.n1.)
=. Maria Riya, Alfred Ryder ant
John Newland, in 1.-THE Swan" OF
Summer Theater" (WTOP-TV-
10 p.m.).
X 4 x
Visitor: Phil Regain, the durable
Irish tenor. will be in Washington
Sunday for his weekly CHS broad
cast (WTOP-5:30 PM. TIL
radio show, which the popula
singer takes to an armed service