Evening star., 1951-08-30
By Harry Macarthur

0kSAASoAAASSAA
ception with a thought expressed
here recently to the effect that
CBS-TV has largely preferred to
sign up the sponsor first, then
get the show" If it has appeared
that way to us, it does not appear
so to the networks man. For one
thing, he says. CBS-TV controls
ia larger percentage of GtS) shows
than NBC does-I think the fig
ureS run well over so per cent"
How about Steve Allen, Garry
Moore and Dorothy Doan. he sug-
gests, in whose case talent came
first and then the sponsor? And.
you might suggest right back.
how about "The Goldbergs" and
Sam Levenson, cast out of their
time slots because sponsors wanted
another show. instead Of being
kept there and sold to another
sponsor?
The NBC-Tv attitude, which
was commended in that earlier
column, was exemplified by sat
urday Night Revue" Comedy
Hour" and -Four Star Revue" to
name three expensive examples.
These shows came first, with
sponsors allowed to get on board
to take advantage Of the large
audiences the programs attracted.
Anyhow, If CBS-TV does con-
troll so per cent of its shows and
the ad agencies and sponsors only
40 per cent, it is to be congratu-
lated. Things are about so per
cent ideal around there.
SuccesS-Maybe we'd better not
listen to those COMMERCIAL broad
casters VINO argue that TV chan
nels shouldn't be assigned to edu-
Gators because educators do not
know how to run TV stations.
Iowa State Colleges WOI-TV.
only college-operated television
station, now shows a net profit OF
$69, ,533 for the past 10 months.
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Adventure and Intrigue-Among
the new shows promised for this
ITV season are several as yet un-
reported here. One of these is
the new Monday-through-F Friday
series featuring Gabby Hayes,
which you will find already in
stalled on WNBW at Sis pm. &.
Another is Intrigue" a new Sc
Iries of adventure films, which will
start in october on Thursday at
1890 over WNBW. The leading
characters will be a pair of Amer
lean correspondents and the films
now are being made in Europe at
the actual locale of the stories.
A new "Bigelow Theater" Sc
ries, with films made especially
for te.evision. will start Thursday,
September 6, at 10 pm, on
WTTG.
Sports Note--The charity foot
ball game on September 9 at Sol
dier Field, Chicago, between the
Chicago Bears and the Cleveland
Browns, will be televised by Du-
Mont WTTG will carry the tele-
cast here, starting at 2:30 pm.
| Names in the NewS-Victor
Borge (who lost his NBC-TV show
for the same reason that Sam
Levenson lost his CBS-TV show,
no time available) has been
signed for MICS Saturday night
"All Star Revue" There are
two schools of thought about Dag
mar. Maybe even more than that.
Two, anyway, about her TV future.
One rumor says that she may be-
come a permanent member OF
Frank Sinatra's cast on CHS If
NBC can't find show for her. The
other story is that ABC-TV has her
first program on her own Sched-
uled for an october starting date.
The show would be a family
comedy" -. Elinor Lee, director
of community service for WTOP
and WTOP-TV, is called "topI
flight" in a citation awarded by
the Southeast Regional Confer
ence of the National Federation of
Business and Professional Wom-
ems Clubs. It's a wonder there
was room for anything else on
that citation after they got that
name on it. Victor Young, Or
chestra leader for radios "Con-
tented Hour, has written a song,
"Just One Kiss" for use by Ginger
Rogers in the play, Love and Let
Love-" which will open the Gayety
season in a few weeks. Arnold
Stang, radio and TV comic, has
turned up now with role in the
current adventure Of Captain
Video". Richard Rodgers is writ
ing a full-length musical score for
NBC-TV's documentary series of
the Navy in World War II. "Vic-
tory at Sea" Singer 10 Stat
ford has been signed for a movie
role in MY Fine Feathered
Friend"
X i \ \
Program NOteS-U. s. Dieway
Number One," documentary on
traffic safety, will be the Labor
Day Week end feature on Amer
lean Inventory" (WNBW-Sun-
day, 8p.m.). It's thesis: The most
dangerous place in the world is not
a road in Korea but an open high
way in the United States. 4.
Joseph Schildkraut will play the
leading role in Appearance and
Reality" when Somerset Maug-
ham Theather" reverts to a full
hour next Monday at $50
(WNBW). ABC-TV has pur-
chased the new United Press
Movietone News service and will
present a complete television
newspaper" nightly, starting in
October.