Evening star., 1951-06-11

telecastng rights major sports event drop
bucket to what might be realized They asking
what about this eaer elevon? Why not pipe TV exclusively
into certain heaers and make customers admission fee
Why sell TV rights sponsor for 100000 when be
possible to get 10, even 20 times that amount?
THE cHARLEs-MAxIM fight televsed. 1t drew 1926
customers at rngde True it wasn't much of attraction,
although Charles recognized heavyweight champion
Maxim held the ghtheavy title But they dull fighters
to watch.
Surveys nevertheless indicated 20 million people looked
the dreary spectacle eevision 1t nothing
Saloon and parlor televonites won't Joe Louis fight
Lee savold Wednesday night in the Battle of the Ancen
There be broadcast elecast No eecas that barring
the piping of the the of theaters in five
cities, including Washington
This that if person is of mind, he may
Keiths the Lincoln Theaer street and to watch
Naturally certain amount of the will revert to the
promoter which this the International Boxing Club
For this reason if other Louis Savold may make
history of sort establish whether the trend to restrict
TV is sound While remaining dubious attraconLou1s rs
81 the hill Savold rusty allegedly 35-s
still pioneering effort therefore, certain
dignity.
MEANWHILE, COLLEGE football graphing with similar
problem Collegiate Athletic Association wishes
restrict live teevson Things going along swimmngy
until the University of Pennsylvania bucked the traces 1t wants
to eeca Penn games Notwithstanding the threat of NCAA
members to cancel engagements with the ouakers
To extent televiion has discouraged col
leges from maintaining varsity football in point is
Georgetown which has claimed that it's been losing more than
100000 season.
baseball the parler TV patron
remain relatively contract to teeyse the
World Series and AStar signed time by
"A B. Happy Chandler gentleman who finds himself lame
duck commissioner possibly result Happy signed away the
rights Including broadcasting) for Sc million.
that if he'd visioned he'd have
realized that in five baseball could demand $40
million, for the privileges sa. si
NOW THE ORIGINAL phonevision man. Comdr. E F. Nc
Donald president of Zenith Radio Corp into the
Gate receipts of teeved sports events have
dropping steadily with exceptions advertisers
make up their boxoce losses Until and it, broadcast tee
vision gets box Office toward granting exclusive
coverages to theater teevison will continue"
Comdr Mcdonald necessary
public opposes its having exclusive of
important national events These he insists also should be
available home television but not basis which spells
economic ruin for promoters The Cod Mcdonald spells
1t comes out p-h-o-n-e-v-i-s-i-o-n.
This sort of gmmick whereby the home teeviewer pays
the telephone Combine the two systemstheaer
and home vsonand great sports events be brought to
millions people at the time bring prosperity
to promoters" Mcdonald predicts
CONlDR darky suggests that heater TV alone
won't prosperity There fewer than IL million
this country discloses Perhaps million
heaers that be economically connected to teevison
circuits"
the other hand he ALREADY in this country are 3
million evson and it's expected there will be 40
to so million within few years"
This is what the mans saying and it's beginning to sound
honeymoon paying paor patron is over
If he wants to see big fight he'll have to pay or