Evening star., 1951-07-05
| On the Air
Daytime TV
| Show Is Set
For VuIIee
By Harry Macarthur

By Horry Macarthur
Autumn is the thing you
Thoughts are furthest from in tn
first week in July, but it wouldn'
be so if you were a television net
work. If you were television net
work you. like any farmer, woul,
be tending the fields. tenderl
nurturing the grain. doing every
thing you could to insure a boun
tiful autumn harvest.
A great deal of this groundwork
in televiSion this July will resul
in the fall in increased daytime
programming. NBC-TV, which
won afternoon viewers with Kat
Smiths daily variety show. nov
is planning to invade an earle.
hour, with no less a show business
personality than Rudy Vallee a
the helm. Vallee, in what Syl
vester l.. Weaver. jr., NBC vic
president in charge of television
calls "an unprecedented move TO
morning programming." will b.
seen Monday through Friday from
II am. TO IL.
"Just as Kate Smith revolu
tionized viewing habits for tele
vision in the afternoon" Weave
said. so do we expect that Rud.
Vallee will completely change tn
face of morning viewing. We ar
planning full-hour of outstand
ing variety entertainment to sup
port Rudy and expect that he will
become one of television'S trul.
great new stars"
Another program now in tn,
works-this one with a starting
date of September 10 already set
will have Frances Langford anc
Don Ameche teamed "at the heae
of an outstanding repertory grour
Iof television performers" It i:
ABC-TV which is planning this
program designed to provide the
most variegated entertainment
in daytime television," Monday
through Friday from noon to !
pm.
ABC-TV has such high hopes for
this one that it has assigned Ward
Byron, the networks executive
producer for television, to the pro-
duction and signed a long lease on
Times Hall. the former Little The
ater of West Forty-fourth street
in New York. During the summer
the houses stage and lighting
equipment will undergo $3.50, 900
worth of alterations to provide the
>est television production facilities.
The fare offered on the Lang
'ord-Ameche show will include a
situation comedy vignette, songs
oy the two principals, an audience
participation quiz, interviews, guest
star appearances. a TV version of
Miss Langfords Purple Heart
Diary" of radio and possibly one
Dr. two other things.
There are others, too, who will
attempt to get attention away
from the housework come autumn,
them Ruth Lyons and Mr..
and Mrs. Leo Durocher Haraine
Day.. The Ruth Lyons so Club"
conducted by one of Cincinnati's
savorite teleyision personalities.
will become a networ'- feature on
October /, to be seen on NBC-TV
Monday through Friday from noon
% 1890 pm. The Durocher-La-
raine Day show still is in the
nebulous stage, a mfr. and Mrs.
program" being limited as a fall
possibility.
Progress Note: .RCA has sue
cessfully demonstrated a converter
which permits high quality re-
,eption" of ultra-high frequency
belecasts on present-day very-high
receivers.
x X y i
Your Move, TV. Said Senator
Charles w. Tobey recently: THE
Nation is on the eve of a great
moral awakening, and television
will help provide the enlighten-
nent and cultural improvement
hat American citizens need"
Okay. boys. How about some
enlightenment and cultural i'm
Programs and People: "Ameri-
IAN Forum of the Air" will try to-
provide an answer a number OF
people have been seeking next
night (WNBW-10). Four
Senator's will debate just what
vas proved by the Senate hear
ngs on the recall of Gen. Douglas
Macarthur. The lessons I'M
sewing given by Mrs. Kitty Ro-
'ruck on Tuesdays on Ruth
Cranes Modern WON NJ
,WMAL-TV-3 p.m0 have proved
L popular that the planned four
programs have become an indefi-
lite series. Johns Hopkins
Science Review" (WTTG-Tues-
lay, $3.50 p.mJ will be made
lvailable to stations all over the
country, starting in September,
not Give" by teletranscription.
i. The Roller Derby will return
% ABC-TV July "a, if that void
n your life tas been getting un-
'earable. WMAL-TV has a |
lew serial coming up tomorrow
hight, to be seen at 6:45, Tues
lay through Friday. New" isn't
precisely the word for it, but
maybe you never saw "The Fight
ng Marines" with Anne Ruther-
ord and Grant Withers. :. i
March of Time Through the
Years" takes ur a timely subject
omorrow night (WMAL-TV-1O) |
With a report on dope addiction
md the outlaw industry behind
t. Phil Baker. back again as
he head man of "The $64 Ques-