Evening star., 1951-02-02
On the Air
ItWus Much
Faster the
Baldwin Wuy
By Harry Macarthur

by marry MoCArrnuT
Faith Baldwin is going to be-
come this departments favorite
author if she isn't careful. This
admiration is not inspired by her
literary endeavors, popular as
these may be among the readers
of women's magazines. Rather,
it is aroused by her approach to
the writing trade and her disdain
for the solemn approach to tele-
vision.
Producer Jack Barry, who also
does Juvenile Jury" and Life
Begins at 80" is the man who
discovered the real Faith Bald
win. He was explaining to her
the other day some of the prob
lens concerned with putting to-
gether her new television pro-
gram, "The Faith Baldwin Thea
ter of Romance" tWMAL-TV-I
alternate Saturdays, II ann.
"Well spend a week on the
adaptation" said Mr.. Barry at
one point.
"A week?" said Miss Baldwin in
amazement and alarm. why. it
didn't take that long to write the
novel in the first place"
That new television show for
Jerry Strong turns out to be the
combination variety-quiz pro-
gram, Bouquets and Bonuses"
(WMAL-TV-Sunday, 4:30 p.m),
which alternates between Wash
ington and Baltimore. In the
few weeks this has been on, it has
developed definite need for
some one who can inject more life
and some light comedy into the
quiz sessions.
The local sponsors think Mr..
Strong is just the man for the
Job. Officially. the announcement
is that he is to make a guest ap-
pearance this Sunday and there
is no word about future plans.
Advertising agencies do not buy
hotel cocktail parties to announce
mere guest appearances, however.
The additional television activ-
ity will have no effect on Mr..
Strong's continuing morning show
on WINK, except on the mornings
after he falls into the clutches
of the wrong people or under the
spell of the Old New Orleans
chateau BRAND. Those mornings
he may be falling out of bed in
Chevy Chase at the hour when
he is supposed to start talking
into a microphone at WINK.
X X \
It may be some time before the
years greatest comedy pair. Helen
Traubel and Jimmy Durante. get
together again, according to
note from Durante. who appreci-
ates the great soprano as much as
any one does.
You're 100 per cent right that
it would be a misuse of talent
to use Miss Traubel as a perma-
nent foil" he writes. I'VE were
lucky to get her the second time |
as she leaves for a tour very
soon"
You can bet, though, that Miss
Traubel and Durante will join
forces again as soon as the oppor-
tunity does arise. They obviously /
enjoy working together.
What happend to Sheilah
Graham Wednesday is something
nobody seems to know yet. The
Stars Hollywood columnist wrote .
that her television program was
to be given wider coverage by
NBC-TV and would start in
Washington on January 81. If
you looked for it. you know it
didn't and, so far, the WNBW
people don't know when it will.
X X X
Programs and People: Jack
Benny's telecast last Sunday drew
an audience of 1874 per cent of the
television sets turned on at the
time, according to Trendex. i
Arthur Godfrey is scheduled to
return to his entertaining chores
ARTHUR Godfrey Time" (WTOP
Monday through Friday. 10
ann, Talent Scouts" (WTOP-TV
Monday, $50 pm) and Arthur
Godfrey and His Friends" (WTOP-
" Wednesday. pm) next |
week. Paul Winchell, in case
you didn't notice last Monday
night on NBC-TV, is now one up
on other ventriloguists. Most of
them have dummies that only |
talk back: Winchell's Jerry Ma
honey also dances like Ray Bolger. |
The Frank Sinatra Show"
WTOP-TV - Saturday. 9 p.m.) |
will be cut to half-hour, at least |
locally, as of tomorrow night, to
make way for the melodrama
series, Danger" The latter will
be seen here at $50 Saturdays
via kinescope. Walter Slezak, un-
less plans have been changed,
will be the star of the first play
in the series. in a performance
which had New York critics pelt-
ing him with praise from all