The Lexington advertiser., 1951-01-25
THROUGH
HAZEL
EYES

Dear Subscriber:

yVut H@itfS "ia the uate your
subscription expires on your pa
per this week. II your subscrip-
ton Is due or overdue we would
appreciate your immediate re-
newal. In checking a part of our
mailing list This week we found
large number of delinquent
subscribers -- and frankly we
can't afford 10 carry these any
Aonger.
Publishing newspaper is very
expensive. Ne one works for us
on cTedit--and all of our supply
houses expect their money every
80 days-just like our subscribers
expect and receive prompt pay
Snent of their own wages, salaries,
etc.
Up - and including February
18th we are going to give our
subscribers theopportunity ofpay-
ing up their subscriptions 10 the
date due ant also the privilege
IL they wantit, of extending their
subscription for as long as two
years in advance-all ali the pre-
sent rate sf $3.50 per year in the
elccunty and $500 pei year out
sxide the county.
This rate has been the same
since 1Sf3. We have not gone up
in spite of the fact that we are
now paying three and one-half
times as much wages and sala-
ries. @All of this goes into local
trade channels Ne@sprint and all
the other materials and equip
ment we use has increased from
thirty to fifty per cent and on
some items even more since l943.
tt is with a great deal of re-
gret that we find ourselves forced
to raise our f0fure subscription
rates to $500 per year inside the
county and $3.50 outside.
Men in service are the only
exception Amy serviceman may
renew or subscribe at the old
local rate of $3.50.
All due subscriptions not paid
by February 18th will be billed
Oh that date and if not paid with
i'll a prescribed time we win be
compelled to drop the name:
from the nnaifirg list.
We have such a large mailing
list and tine time it takes TO make
out and mail bills on subscrip,
tfOfls car n1tich more puDfxfabfy'
be spent in wor king on TIRE pa
per in view of our two-gIrl office
staff. Ifom-ould lake one person
working full TIME to keep UP with
our 2700 Subscribers. We g.sn at
ford THAT
So if yuu appreciate ygEwT pa
per and want to keep on @ritting
it please 40 us The Kindness ri
getting yyour subscription pRid up
to date and II you wish To
take advantage 0f our nffer ts'
let you tay two years IN ad-
vance at the old rate we WIN be,
happy TO ado so.
This is election year and you
are gong 10 want to keep up
with all tine candidates. More
are announcing each week. This
spring and summer candidates
for state as well as county office
are going to have lots to say
and most of you willbe interest
ed.
You'll eeltsinly want to keep
up with our Holmes county boys
in the military service~-particu-
larry the boys in Battery B who
are now enreuie to Fort jackson,
SIC.
If you live on farm or are
interested in one you should read
carefully every issue of The Ad-
vertiser. In every edition you will
find ideas on homemak1ng and
farming written by experts--and
if you carry these ideas out if
viii result in better living at
home and more Haoney in the
bank.
In addition there are articles
from time to time IA the paper
that show you whe9e you can.
I Ike advantages sf certain
government programs--especially
in the forestry and sol conser-
walton services-that WILL mean
substantial improvement in your
farming activities and a higher
standard of living for you faml-
gs' now and add greater value to
your land IN the FIGURE.
Every week therein you see
the advertisements of this com
nurity's leading merchants wSth
messages telling you Where you
can get a needed commodity at a
good price. In these days of high
living costs we know CUR pa
irons read the advertisements as
carefully as they do the news con
sents. Every housewife is IN
tSrested in making her dollars
stretch farther we all are.
So we hope you realize you
can't afford to be without your
favorite newspaper and let us
hear from all of you delinquents
right away. If you're paid up to
I.A. ..o.., rrn.a foo can fakp ad-