Evening star., 1951-01-17

fiat figure most likely based present TV circulation.
estimated 65 900 televon sets in s47 the number
has grown approximately II million, with audience of
predict that before the end of Chambers
pact million TV sets not to mention compile
tion of the coaxa cable to the West Coast
THE AMAZING GROWTH of Tv is pointed up by unofficial
figures covering the last three years In 19S the gross OF
S87 million In 194 for 9S stations
it 1888 million Last for lot stations 1t was $loo
million, estimated.
The value of time on vdeo figures has sky
rocketed breahakngy Two New York stations which de-
hours Class evening) time on January
1s4s reported getting $50 hour $3.50 for
minute spot and $3.50 for eight-second commercial
I'm book" one District spokesman says Chandler gave
the TV rights It's or less general knowledge that
automobile manufacturer offered $500000 for one live per-
ormance of South Pacihc-and was turned down! II single
musical is worth that kind of what's an entire World
Series running anywhere from four to seven games wort With
the All-Star game thrown into the deal?
I'm ADDITION THE AUDIENCE is what might be called
nonracurap" he added In other words, there's no other
program average would rather watch than World
Series only say it, Even Berle at the peak OF his
popularity fracturap World Series eecas
which the added advantage going during the afternoon
when competition is virtually nil and when time cheaper
O course it's II games but the understanding that
the Giants got $50O00O from cigarette manu-
actrer for its radio and TV rights plus use on sign space IN
the It's for IT games but the audience is COM
paavey limited and there's plenty OF competition from the
Yankee and Dodger broadcass when they're IN town. II New
York with only million TV sets and viewer potential of 10
mionfractural mind yos worth half million dollars is
the entire country worth only twice much?"
the lifts the freeze TV stations it's forecast that
million viewers eventually will be potential World
Right the lot stations embrace ee different
according charts with network shows avail
stations of Omaha far south Jacksonville
north to Boston, With the completion Of the coaxal cable
II California stations and two in Salt Lake City will boost the
number network stations to a.
MOST OF THE MILLION for Tv will into the players
pension fund here again antChander cubowners find
dollar today worth about half much
10 ago. they say in effect The dollar gets
cheaper cheaper that amount OF money which
baseball get of TV will remain the Suppose with
rising living it's to raise players pension?
Will the TV receipts take care of the increase?"
charge that Chandler violated basic rule in sales
manShp which enter contract when the
rising costs and rising circulation
extend xyear contracts for adVertsng"
critic demanded Il don't think So Well radio and TV
stations different They charge according to the number
listeners viewers they have 1t only be potential
figure the charge made nevertheless and adjusted from
year year Sponsors don't object to charges the circulation
Chandler have done all right getting $370OOO
rights the six but still he
TV away"
Only time will tell