Evening star., 1951-06-12
On the Air
| Nature May
Give eUsAIl
Immunity
By Harry Macarthur

II ii 4
By Harry Macarthur
1 There lis just a bare possibility
that the sponsors Of radio and
|ltelevision have overdone it. They
may have said too much, too In
Isistently and too often. Nature,
wonderfully dependable always,
may take over in its inexorable
way.
We may--like those flies which
lsneered at science and, with ma
lures aid, became immune to the
deadly effects OF DDT-develop a
race of humans immune, through
overexposure. to the TV and radio
commercial dinned in our ears.
1.-THE day may be closer, too. than
many of us suspect.
It took a pair Of little girls
riding movieward on bus to
demonstrate that nature, like the
Bill of Rights, is able to keep up
with anything an advertising man
or an electronics engineer can
think of. One was about 10 and
the other 7 or 8 and they were
Observation-Disclosures televi-
sion.
The name of John Cameron
Swayze came up, which also was
natural. It is good resounding
name and one with lilt to tempt
a childish tongue. From John
Cameron the conversation switch
ed to the product his "News Car
avan" sells.
DO you think" said the 10
year-old, obviously a girl who looks
ahead and wants to be prepared
to do the right thing. that those
are ladies' cigarettes?"
ut doesn't make any differ
ence," said her younger friend.
They're all alike. All tobacco is
the same. It's the same way with
Everything they advertise. It's all
the same, but they tell you it's
better"
We can stop worrying about
that generation.
For Listening Only: A noble ex-
pertinent was tried Sunday eve
ming. The television set was
turned off for an hour and a half
and it didn't hurt a bit. The rea-
son, as some others must have
discovered, was the presence on
1.-THE radio of a pair of summer
EImusical shows-Mario LAMA re-
IIplacing Edgar Bergen (WTOP-
i Sunday, 8 p.m9 and the NBC
:ISymphony's Summer Concerts, "
filling in for "Theater Guild on
the Air" (WRC-Sunday, $3.50
Ip.mJ. ......
The period between 8 and $50
on a summer Sunday night is an
ideal one for relaxing with pleas
ant sound-with music that is
5good but lightly emotional rather
=lthan taxing and demanding of
&lclose attention. Both of these
shows seem to have been arranged
with this thought in mind. And
both are in a field where television
has intruded very little.
| ''The Mario Lama Show is
presented simply as an oppor-
Itunity for LAMA to sing, which,
after all, is a better excuse than
a lot of radio programs have for
being. Whether his is great
voice or not is something for the
music critics to decide. It already
is a highly popular voice and he
charges the air with undeniable
excitement when he sails into a
song. LAMA will have guest stars
(next week, Margaret Whiting)
on his straightforwardly musical
show. but he will remain it's
major attraction. He can sing a
song.
The Summer Concerts" series
will have both guest conductors
and guest stars during the coming
weeks and some higly talented
people have been lined up. On
Sundays seasonal opener Alfred
Wallenstein and Patrice Munsel
were filling the roles and this
viewer has no complaints at all.
It might be more enjoyable to see
Miss Munsel as well as hear her,
but listening to her is still among
life's pleasures.
\ Films Fill In: The first night
Ito see a major switch to summer
television programming is Satur-
day. Saturday Night Revue" Gin
cluding both "The Jack Carter
Show" and "Your Show of
Showso is already off NBC
(WNBW). replaced by an hour
long film at 8. "Midwestern Hay
ride" (starting this week. for an
hour at 8 and "The Doodles
Weaver Show" at 10. The TV
editor got so engrossed in WMAL-
TVS girls baseball again that he
forgot to catch Mr.. Weaver until
the opening show was near its
close. The comic turned out to be
winding things up with his. i'm
Ipersonation of an auto race, which
Ihe has been using to good effect
for a long time.
On CHS tWTOP-Tv), Ken Muir
rays sponsor is filling in for him
with film series, devoted prin-
Icipally to British photoplays, at
I8. This Saturday evening Frank
ISinatra and Danger" also will be
replaced, the former, at 9, by a