Evening star. [volume] (Washington, D.C.) 1854-1972, 1951-06-21
On the Air
| 7 here's New
Hope in the
| Tv Future
By Harry Macarthur

/ QelgnLlng millions weekly WIFI
his barbed shafts of wit aimed al
the La Brea tar pits and a place
named Cucamonga. His TV shows
which were largely Bob Hope
radio shows that the home audi
ence was permitted to look at, too
did not do anything senseational
to advance the television art, how
ever.
The COMICS first TV season
served a purpose. though. II
taught him. he now says, that
ltelevision is ready for fresh ideas
a lesson learned better late than
never. It was ready for fresh ideas
when he came along with those
old ones.
The major fresh idea he has
come up with is that his rapid
fire comedy technique, while il
may have been all right for
radio. is not the style for tele-
vision.
"On an hour show, or any TV
show for that matter" he says,
you can't stand a guy who uses a
machine gun technique
| Another thing Hope learned
from his first season In the new
medium is that shows held to-
gether by a central theme are more
likely to be successful than a
collection of miscellaneous acts
and comedy skits. His future TV
programs will have a story line
running through them, since that
way you can build UP to a
climax"
The Hope plans now call for six
hour-long shows during the 1851
So season and four additional
short appearances. All will be-on
NBC-TV and all will be live"
Rustler: A seven-year-old Hopa-
long Cassidy fan, recently moved
from suburbs to a nearby small
farm, took to the opel. spaces with
glee. but one thing still was lack
ing in his life.
I'VE have to get a horse" he
kept telling his mother. Day after
day he reminded her. After all.
when you give man range to
ride you have to give him some
thing to ride it on. What's Hopa-
long Cassidy without a horse?
Came the day when mother sud-
denly noticed that her small
fseven-year -old Hoppy and his
close friend, much larger and
much younger dalmatian, were
missing from the corral. Search
parties set out. For a long and
frightened time the hunt was
Ifruitless.
Then down the road came a
irattling truck from a nearby farm.
It pulled to stop and the farmer
driving deposited his passengers.
a small, unchastened Hopalong
Cassidy adrnirer and a large, un-
chastened dalmatian.
This boy and this dog" the
farmer explained, "were out in my
pasture trying to get a rope
around the neck of my horse. Be-
tween them, they might have
made it, except that he's a pretty
mean old horse"
Hopalong Cassidy, himself, had
better have fast defense ready
III he ever meets one mother
around these parts.
\ X u
Take Him Away: Among those
who admire the living drama are
some who tend to look down their
noses at the broadcasting art.
Some of them. even, are won't to
sheer when such a one as radios
Arch Oboler invades the realm of
the dramas backward child, the
cinema.
Well, one of their boys has
drifted over into radio, by way of
a song which has been recorded by
"a girl named Rosemary Clooney.
At any rate the announcer of a
disc jockey show heard here night
ly after the TV goes off seems pre-
pared to swear on a stack of
Hooperatings that the lyrics Miss
Clooney sings were written by
William Saroyan.
These lyrics, in a rough trans
lation made by an incredulous
listener, run something like this:
Come on to my house, my house.
a come on, come on to my house.
my house-a come on, come on to-
my house, my house, I give you
Christmas tree. Come on to my
house, ETC.. I give you candy !.
Come on to my house, ETC.. give
you everything"
You Of the living drama can
have back William Saroyan. Get
him out OF Tin Pan Alley and take
a MIN TO your-a mouse.
X X \
Danger; History in the Making:
Miss Wendy Barrie, erstwhile film
star now giving her all to televi-
sion, will, according to an excited
memo here on the desk, make
video commercial history this
Monday tJune 25) when she be-
comes the first emcee-star to ap-I
ply hair coloring to her own
tresses before the NBC-TV net
work audience"
Miss Barrie will perform this
historic experiment while "TheI
Letter" is being presented on
Somerset Vaughan Theater'I
(WNBW-alt. Mondays, $50 p m. } :.
starting as a blond, which she
will happen to be at $50 Mon ;
day night, and emerging as a
brunette. This will be, the an
nouncement says without danger
OF contradiction in this corner,
"a new record for endorsement
by emcees for sponsors prod