Evening star., 1951-09-05
By Horry Macarthur

salad dressing. The lower mid
dies prefer Andre Kostelanetz'
Itype music and dislike bourbon Il
the extent that they drink it al
the time in highballs made with
ginger ale.
Come to think of it, there is NJ
room in any class, high or low
under this system. for nudists
people who hate music or tota
abstainers. You couldn't even bt
a low brow, by these standards
without drinking beer.
Anyhow. this is the way it goes
or the way that man thought this
up said it goes.
All of this, all but forgotten lore
was brought to mind again by the
report of an additional measuring
device, by which you can test
yourself any time you like. The
talent shows of television are the
basis for this new yardstick, ac-
cording to Social Research, a Chi
cago organization which made O
survey.
If you like talent shows (Arthur
Godfrey's, Horace Heidt's, Ted
Mack's, etc. you are among the
lower middle class; if you don't
take them too seriously, you are
upper middle. Upper middles think
commercial TV programs should
be stated by professional talent,
while lower middles identify them
selves Fundamentally with the
Iamateur, if the performer shows
any signs of talent.
Well, that's what the Social
Service survey says, anyhow. High
brows, of course. are too busy
drinking cheap wine and talking
to watch television and low brows
ARE sitting there with a can of
beer, watching the ball game and
enjoying themselves fully.
X X X x
For Women Only (MOstly)-The
battle for the housewives midday
Iattention will be joined with a
vengeance next week when ABC-
ITV comes charging onto the field.
The big ABC entry Ito be seen
here on WMAL-TV) will be
the new Frances Langford-D
Ameche Show" which will be on
the air Monday through Friday
from noon to l pm, in direct
Opposition to CBS-TV'S soap opera
parade.
1t is quite an extensive affair
that ABC has put together for
Miss Langford and Mr.. Ameche
and a number of participating
sponsors already have come aboard
to help foot the bills. The two
stars will divide the master of
ceremonies chore, will interview
famous guest artists daily, will
sing, solo and in duet, and will
conduct an audience participation
segment.
Monday also will see the return
of daytime favorite of last sea-
son, Kate Smith, who will be back
in the 4 pm. hour on NBO-TV
CWNBW). Miss Smiths entertain
ment will follow the same pattern
as last year-SongS, chatter, fash
ion news, guest stars and a variety
of other things. This one was a
smooth-running, generally enter
tanning show and there is no rea-
son why it shouldn't repeat this
year.
Programs and PeOple-Eddie
Cantor, who provided some of the
better comedy moments of last
season, will return to The Com
Iedy Hour" Sunday (WNBW-S
p.m) and will be back every
fourth Sunday after that ac-
cording to an announcement made
on the opening show, Cantor will
be followed on succeeding weeks by
Spike Jones. Milton Berle and
Ezio PIMA, Martin and Lewis, Alb
bott and Costello Your Show
Iof Shows" (WNBW-Saturday. 9
Ip.mD, returning this week, will be
decorated again this year, both
Iaurally and usually, by Margue-
rite Piazza Madeline Carroll
comes to "Television Playhouse
this Sunday (WNBW-9 p.m.) to
play the leading role in Woman
of Intrigue" Flora Campbell last
seen here at the Gayety in THE
Curious Savage" will also be in
the cast.
Personal, Not Private-When
Director Pres Wood of CBS-TV's
i"Guest House" finally arranged
things so he could get away for a
tWo-Week cruise on his sloop he
had only one complaint-no tele-
vision on the boat +. CasS Frank
lin and Monica Moore, singing
now in the Sazerac Room at the
Old New Orleans, will appear to-
might with Mark Evans and Elinol
Lee (WTOP-TV-7 p.m0 :, DR.
Roy K. Marshall has written a
book bearing the same title as his
television show, "The Nature OF
Things" 1t comes out this month
. Ruth Gates, the Aunt Jenny
of Mama" returning to CHS
TV Friday (WTOP-TV-8 p.m.)
is the only member of the cast
who was in the original stage play
Il Remember Mama" She ha.
played the role more than 1,0O(
times, with TIA Broadway perfor.
mances. road, summer stock, ra.
dio and television appearances.