Evening star., 1951-02-11
Hard of H caring
News Letter
Mr.. Dixon wasn't to blame.

Let US call our man Mr.. Dixon. Mr..
Dixon read very informative maga-
zine article which told him all about
hearing aids. what to avoid and what
he should do to get q hearing aid at
the right price. With all this tnfor-
nation Mr.. Dixon reasoned he couldn't
go wrong.
Now Mr.. Dixon was one Of those un-
suspecting souls with an intelligence
level above average. The magazine
printing the article on hearing aids
was one Of the most reputable publi-
cations Of its kind. but what Mr..
Dixon didn't reason out was that the
article was slanted to benefit certain
manufacturers and groups who would
benefit either directly or indirectly
through his hearing aid purchase. A
large advertisement In the daily paper
told the rest of the story. Mr. Dixon
| did not need any more convincing
that he should go right down to the
| drugstore and get the much-needed
hearing aid. No one had to tell him
that he was unable to hear clearly.
He already knew this. He didn't
| have to be told.
The magazine article. and the adver-
tisement, and even Mr.. Dixon's closest
friends, gave him no reason to doubt
his judgment in buying the hearing
/ aid the easy way and saving half the
cost he would ordinarily pay as out
lined in the magazine article.
Mr.. Dixon had known the druggist s
| family for sixty-odd years. having
moved into the city when he was
1 twenty-five years Of age. The drug
sist was an honest man beyond doubt.
He knew how to compound a prescrip-
ton. for this was his life's work. But
| Mr. Dixon didn't stop to think that
hearing aids were only side line
with the druggist who knew nothing
I about mechanics and electronics. In
fact. the druggist knew no more about
hearing aids than, Mr.. Dixon knew
| wasn't long until Mr. Dixon knew
more about how to adjust his hearing
aid than the druggist who fitted him.
thereafter was IS that for three years he
was carrying around in his pocket
several ounces Of hearing aid which
did not, solve his hearing problem.
L
together and decided it might be SEN
See see what was the matter. An hour
| spent in the hearing aid office proved
/ that he had worn the hearing aid
adjusted & for the nna,nsd wrong ear which wos was
could have saved himself three years
| in church and trying to hear the
| voices of his friends who because Of
his hearing difficulties avoided him at
| every opportunity. II Mr.. Dixon, who
had been successful business man,
had Just used ordinary every day reso e.
| bias hearing aid articles and learned
| to evaluate the manufacturers. adver::
| tisements and gone to a hearing aid
/ ofice In the first place, he would not
| have been robbed of three years good
| hearing to which he was, entitled IN
and professions who try to make hear
/ ing aids a side line Like Mr.. Dixon.
/ we here at the Washington Hearing
1 Clinic believe the hard of hearing are
| best served by those whose life work
aids: Like your, physician and phar;
/ trust placed in him by his community,
/ the hearing aid man has confidence
and trust to safeguard. He renders
service to his community OF hard
of hearing persons. by making fit
tins. adjusting and s seryicips p.,,i hear. tS.
hard OF hearing maintain. level in
society and industry equal with any
other American citizen and without
hindrance.
For appointment telephone National