Evening star., 1951-06-08
On the Air a..
Penn Stund
Nay Be the
Snort One
By Harry Macarthur


plan to test the television effect
on the box Office take in a "ccn-
trolled experiment" which would
have one game on television per
Saturday in each metropolitan
area, except for one week end
when no member games would be
televised.
The Justice Department Is
watching very closely and the
NCAA says it is keeping the de-
partment informed of every step
in it's football television plans.
The Justice Department also isl
almost certain to watch closely
what happens to the Penn home
schedule, in the event that some
of it's opponents stick by the
NCAA and refuse to be televised.
The legal angle seems to be
that any college and any number
of colleges can bar television from
the football stadium. but if a
group of them get together and
do it as an organization that might
look like conspiracy in restraint
of free trade.
~ #**
c. L. Jordan. executive vice pres
ident of N. w. Aver and Son,
thinks the NCAA football plan is
anyhow. In a recent
speech reported by the trade mag
azine. Sponsor. Mr.. Jordan de-
clared that the action was born
Of fear of the novelty effect Of
TV, but figures show it certainly
has no basis in long-range think
ing"
According to Mr.. Jordan. foot
ball he d up through 1850. the best
attendance record of any major
form of spectator entertainment
IN the country and it also has
been the most widely televised.
There was a slight drop last
fall, but it was less than 4 per
cent at a time when male stu
dent enrolment had dropped 10
per cent. In the widely TV-satu-
rated Philadelphia area, he point
ed out. IA small colleges are still
as many total admis-
sions per male student as they did
in 1948, the peak year.
AS a further item of proof, to
himself If not to the NCAA. that
television isn't the ogre it often
is considered in the sports world.
Mr.. Jordan cites some major
league baseball figures. That wide
ly televised sport enjoyed a box
office increase in April of II per
cent over the same month in 1850.
s \ II 4 II
Week End Guests:
Saturday: Milton Berle, in his
third annual "telethon" to gain
funds for the Damon Runyon Me-
mortal Cancer Fund tWNBW-I
noon1, continuing off and on until
sometime Sunday. =. Phil Silvers.
on the Sam Levenson Show
(WTOP-TV-7 p.m.). The
Rock-Ola gals softball team, meet
ing the Queens of America
(WMAL-TV-9 p.m). Maria
Riva and BODY Sherwood, in "The
Trumpet of DOOM" on Danger"
(WTOP-TV-9:30 p.m.) !
Marion Colby and the Milton De-
Lugg Trio, on the new "Doodles
Weaver. Show" (WNBW-10 p.mD !.
j.. Carol Bruce, on Earl Wright
sons "At Home Show" (WTOP-
TV-11 p.m).
Sunday: Senator William E.
Jenner and Representative Eman-
uel Celler, debating "Is the Admin
istration Endangering Our Ma
tional Security?" on American
Forum OF the Air" (WNBW- 80
pm). Senator Kari E. Mundt
and Senator Warren G. Magnu-
son. debating "Is Our Foreign
Policy Sound?" on Peoples Plat
form" (WTOP-TV-3:30 p.m).
!. FC Commissioner Frieda Hen
mock. on ''Meet the Press" (WNBW
a PM Anne Jeffreys, on
1.-THE Paul Whiteman Revue"
(WMAL-TV-7 p.mD. Joan
Bennett and Ray Middleton, on
This Is Show Business" (WToP-
TV-7:30 p.m.). Fred Allen
Vivian Blaine, John Carroll, join
ing Jackie Gleason on 1.-THE
Comedy Hour" (WNBW-s pmD.
Jan Peerce. on "Toast of the
Town" (WTOP-TV-8 p.m).
John Small, chairman of the Mu-
Initions Board of the Department
of Defense. on "Pentagon- Wash
lington" (WTTG-8:30 p.m).
Vaughn Taylor and Judith Par
rish. in "The Fast Dollar" on
"Television Playhouse" (WNBW
g pm }. :. Johnny Hodges. on
l"Garroway at Large" (WNBW-
10 pm)
Monday: William Eythe. on
| I1O41S WOOQ 0CICCl1 LOU wv MAb-
ITV-7:30 pm 1... Lynn Bari and
Lee Bowman. in Weather for To-
day." on "Video Theater" (WTOP-
tvs p.m.) /. Dorothy Warensk-
jold, on "Voice of Firestone"
(WNBW, WRC-8:30 PM.
Dennis King. in "The Narrow
Corner" on Somerset Vaughan
Theater" (WNBW-9:30 p.m.).
Judith Evelyn and Richard
Greene, in Shakespeare's "Corio-
lanus." on Studio One" (WTOP-
TWO pm).
4 y n
Quiet, Please: II Ted Crank.
founder and moderator of 1.-THE
American Forum of the Air"
didn't already know he learned
last Sunday about the speaking
privileges Of freshman senator.
Departing from the shows usual
format, he turned the gavel over