Milford chronicle., 1951-12-21
Older Beauties Take
Play In Charm
Chart For so
BY VIVIAN BROWN
AP Nswsfeatures Writer

NJ NtNaAeaAuEea WGAteE
Older girls are the real beauties
Of this generation, say beauty ex-
perts. And Leap Year, 1852, will
see more of them tossing orange
blossoms into the marriage ring
along with their younger sisters.
If you need proof that glamOr
shouldn't be nipped in the bud
when the 30 mark rolls around,
glance down the roster of Ameri-
cas- most popular beauties-stage,
screen, radio, televisiOn stars -
most of them admit to being "Over
30"
Up until now girls have been
embarrassed to utter "21-plus" at
the voting booths, but these days
they're taking bows because they
do not look their age" The frank
" "3O's and 40's" make beauty
headlines every day in the week,
and members of the "Over so" set,
taking a cue from charming Gloria
swanson, lead the glamOr parade.
As the ranks of the lover 30
set swells, more of the girls are
willing to hop on the bandwagon
there is satisfaction in numbers
age is not time of life-it's
a state of mind" says John Robert
Powers, rounding out quarter-of-
a-century as model agent.
Mr.. Powers recalls that a gen
Grafton ago only the very young
girls were in demand as models
But today his most successful mod
els are in the older-giTl bracket
Says he:
1.-TWO of my outstanding models
are Connie Johannes, mother o
three children and Ellen Allerdyce
who has four children. Both o
these girls, who have been model
ing for me for IS years are smart
er and lOvelier than ever"
Powers believes that women to
day look younger because the
make the most of everything Go
gave them. No woman need D
frustrated about her age if sh
takes an interest in herself, n
believes.
He is firmly convinced ths
women aren't perfectly coordinal
ed in body and mind until they ar
about 40 years of age. He point
out that any woman can be Lowell
until she dies eff she uses he
senses to the full" The mo'
charming woman he has eve
known is rs years of age, he say
DR.. Martin Gumpert, physical
author and lecturer on Geeriatri'
noting that wOman's life expe'
fancy is now "a years, believ'
that in about ten years women WI
cause a complete upheavel in An
erica. merely by the fact that mo-
of them will accept age as an ass
and will begin to leave the in
print of their years on polite
emotional problems and fashion
Says he:
Industry can do much to ma
ing older people comfortable al
happy. We have Junior, teen-ag
misses and even maternity depaI
.>ments in stores. Well why not Sc
iOr departments where older peOl
can find things designed for thE
special needs?"
He believes we must discard o
present standard of measuring co
sumers and give a break to t
mature person without tagging n
as "old-aged." COsmeticians cOu
do this. according to him, by Sc
ing older women an Indian SUI
mer beauty" or some such attrs
tive plan.
Nine. Helena Rubinstein, phone
beauty authority, who has spe
almost a half-century advising t
ladies on the why's and hOws
beauty says:
women over 35 hold the cent
of interest for 1852. They have
come fascinating. youthful a
gIamOrous. One Of the reasons
this new age of beauty is that o
er women are taking more int
est in their personal care. =. I'll
plan for longer years Of activity
their chosen fields, so they mi
continue to look young and small
Nine. Rubinstein expresses
opinion that women have learI
to conquer every mark of age
their appearance. Says she:
"In 1910 a girl of 20 looked
and a woman of IS often looked
Even 20 years ago a woman Of
looked As. Today it is just the
verse-mOthers look as young
their daughters. It is difficult
guess any wOman's age if she Ia
care of her looks and keeps