Evening star., 1951-10-07
The Passing Show
Movies Come WooinQ
America This Week
Washington Key City in Migration of Stars
And Executives Across the Landscape
The Passing Show
By Joy Cormody.

This is "Movetime S. week. the movie ndustry's care
fully shaped effort to old love- the
Actually expected to accomplish this total
miracle of courtSp The campaign will really the first
days representing merely something OF request
AS Of this moment planes out of Hollywood are
240 goodwill ambassadors to all Of the country
LIQUIDS with the people Not all the people Of There are
of these and too few Hollywood although the 24
the greatest single invasion OF its kind launched
Courtship Hos Its Dignity
1t is not in spirit of abect supplcaton but rather Of how
that Hollywood a-wooing
unhappy
parties and that the breach healed neither should
glamour people Hollywoods traditional envoys will
dominate the abroad the land Beauty and mystery
this Therefore others Will be in the ambassadorial parties Dec
tors producers and the ranking executives with the block
Offices will smile their most congenal smiles their
Washington of course is among the vital points of the great
assault Naturally will the key of hmdom
composed multiple Academy Award winner Director John
Ford Randolph Virginia boy history
Greer, Washington girl
sardom and Debb Reynolds of the freshest blooms the
EIzobeths Coming, but incidentally
Visiting concidentay will be Adoph zukor long the
tys Elizabeth beauty spoken
eoqenty for itself that would be brash to add
casual additions. who could be more brilliant?
Inensfying Holywoods confidence that will snuggle into
the countrs old embrace again
the box Office This has indicated that split
has held for several months this upn and holding
through the return eevon of the high
which lay of during the summer months.
The exuberant set in Hollywood the which
emotonay from suicidal impulse haing as
a clmactic turning point.
Competitive Challenge Accepted
Not the sober thoughtful element in the
has accepted televSion competitor going
to stay around and improve the quality product
that there escaping the necessity of
the entertainment medium It's hope therefore,
televsion will drop dead but rather quality
be increased to meet the competition
The indications of be
heartenng enough for the change
that crippled the film industry for almost two years
The rich heaven bless them although
will not be forgotten in this generation their
disaster.
There has been in the history theater
Tor those movieakes could famarze
themselves with the history Of the theate wonderfully
haphaZard art rogus gamerou beloved always
charmngy bankrupt It has been living by its
David surviving in battle royal with world full
1t Lives Almost Nothing
On less than $7000000 year-he of
in the older daythe teater has
but to make its competitors wish that they could
like that This has been quality magic not quantity
its existence inspiration times such
tive entertainment is going through.
This quality of notion the
counting the keystone of its "Moveme S. A." year.
will send its glamour
and executives but it will pin upon films as "a
Seetcar Named Desire "A Place the Sum- AN
Paris and others which exception
and the rule.
Hollywood has had bad couple years these
coming series of good whose popularity
Office hope than industry long
time.