The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1950-04-20

VI tf11o w VIZ IAN
cf The family who totes the shop
y:,.g basket and who must make
the grocery budget balance out"
1t also indicates that women as
well as men are vitality concerned
with current problems. Roper's
report demonstrates, too, that
Americans are not much impress
cd by alarmist contentious that
ZIG business" is imposing on
them. Roper found that people
are not at all bothered at the idea
of .bigness' and they believe that
ii run properly big business can
serve them well. The common
impression is that bigness pro-
cLces efficiency. end tlias means
lover prices"
BITS o. BUSINESS - Con-
founding the pessimists, who've
been waiting for weeks to see
consumer resistance take a fall
out of sales, demand continues to
coast along at a comfortable clip.
Latest Commerce Department fl
cures show retail dollar volume
to be matching last years peaks.
On the credit side are automo-
biles and accessories, which have
chalked up an 18 per cent gain;
furniture, up IA per cent; ano
lumber and building materials,
II per cent. Food sales dipped a
bit, along with apparel and gene
raj merchandise Three of
every five American women are
housewives, according to a sur
vey of the aproned set recently
completed by Annamary Morgan,
consumer research director of
Perma Starch, Inc. The study,
undertaken in connection with
the introduction of a new synthe-
tic starch which stays in clothes
through many washings, revealed
Montana as having the highest
percentage of homemakers. Eigh-
ty-eight per cent of that states
adult women are thus employed
Runner-up is Oklahoma, with n
per cent.
Suburban and near-suburban
home building sites are getting
more and more expensive, thanks
to the steady boom in house con-
struction. Price jumps in thai
field are cropping up all over the
country, and prices are running
anywhere from 10 to 100 per cent
above comparable ones in 1919
Paradox? Unemployment is or
the increase, and SO is the tota
number of jobs available. The an
swer is simply that new job
seekers r constantly pouring
into the market. Meanwhile, the
federal government is beginning
to fret about dwindling state I'm.
employment insurance funds
Massachusetts, and Rhode Island
are already looking for help, anc
several others may follow sui
soon.
THINGS TO COME - Plastic
progress: an inflatable loungs
chair adjust to any position
either sitting or lying. Sun bait.
ers will like the built-in storage
compartment in the back-fol
cigarets, lotion. sun glasses. anc
other beach parsphernalia. Tit
chair is small enough when de.
fiated to tuck easily in a beach
bag - Fresh flowers, by mail
that's the budding new greetins
card Technique conceived by New
York's tlowergram Company
You simply select a card and you
favorite flower; the store pack
ages it ii on attractive ace.at'
container fcr delivery on the da,
you specify. Freshness is injured
by 8 Gatei filled, leakproaf plas
tic flower holder - The newes
thing in flame proof draperies
a material that combines cottoi
with asoes. IS yarn. allied "Colcr
bestos," it comes in ten diffe
rent hues, all Of which are safe
ly washable with soap and waite
Lawn and garden enthusiast
will like: ~ a new lightweight
rubber-tired lawn spreader which
retails for a bit under $6.00-it'
adapted for seed, fertilizer, ant
dry weed and pest killers; CD
plastic tape that permits quicl
grating of seedlings simpl.
cut the seeding on the bias
match it with a similar cut oil
a budwood stock of the same size
and wrap both shoots in a plac
with the tape. You can take then
N.,% &-1- ,..lo- xxx~n@- - oha1Y