Evening star., 1950-12-03
By Harry Macarthur

ing the week. Since Mr.. Schwartz
is Broadway producer-currently
enjoying the success of "Hilda
Crane"-this is an unusual thing
The Snowman in other entertain
ment fields who has a good word
for television is a rarity.
Mr.. Schwartz, however, has just
had an experience which, it now
develops. has been shared by some
other Broadway producers. A
scene from the Samson Raphael
son play Schwartz is producing
was selected recently as one Of
the features of a "Showtime .
U. S. A." telecast (WMAL-TV-
Sunday. 7:30 p.m0.
The effect was immediate and
noticeable. Schwartz reported to
Vinton Freedley, executive pro-
ducer of the television program.
Hundreds of persons turned up
at the "Hilda Crane" box Office
following the TV showing of the
episode from the play to buy seats
for "the play they saw on tele-
vision Sunday night"
Theater people will be speaking
politely to television people right
out on the streets if there is
much more of this sort of thing.
In the Sports Field
The TV Debote Goes On
Television's effect on all other
entertainments with which it COM
petes is still subject about which
you can get a debate almost any
where. In the spectacle sports
field. TV undoubtedly aroused a
new interest in wrestling and GER
tainly was responsible for the sue
cess the roller derby has had.
In spectator sports the debate
is greatest. TV has hurt some
boxing gates, but, on the other
hand, it probably has introduced
some new customers to the fight
promoters. It has hurt the base
ball box Office. but largely through
television competition with minor
league games. Baseball telecasts
also have brought a lot of people
out to ball parks they hadn't
|Seen in years.
George Preston Marshall says
a poor team loses him more Gus
toners than a televised Redskin
game. Television probably needs
the weather as an ally before it
can do much damage to the take
of what promises to be a good
football game. There would not
have been $4,000 people sitting
through a blizzard a week ago to
watch that Ohio State Michigan
SNOWFALL fight if the Big Ten had
not banned televising this year.
But a pleasant fall afternoon would
have seen 10000 fans in that big
stadium. even if the game had
been telecast.
Television Competition
Will Mean Better Films
The movie producers finally
have had to admit that television
exists, in order to blame some
thing other than their pictures for
their bad business. This is blame
the pictures must share. but any
recent survey of the subject shows
that movie-going drops off when
the family buys television set.
The effect Of this TV competi-
ton has not been all bad. however,
and the film fans. at least. will
benefit by it. The movie exhibitors
are louder than ever in their de-
mands that Hollywood send them
better pictures and if it is to stay
in the business of making movies
for .tl1eaters hollywood sWill have
ITO do Just that Z
| Another direct result Of tele>
vision will be noticeable increase
in motion pictures in color in the
coming year. Variety. the show
business weekly. reports plans for
filming about 20 per cent of the
1851 Hollywood output in color.
This will include about half of the
IA" pictures and the total should
be more than 120 films.
| There are two reasons for the
movie-makers' incre use of
color, one os5er and the other hid
den. The first is that theater