davidaulloa/AmericanStories huggingface dataset:
Evening star., 1950-05-07

letter from policy holder, an Iowa farmer.
II been chasing all over the country" he
grumped, trying to get that form you sent
me notarized What in tarnation's the sense
of it? If sign, you got my signature. Don't
make sense wasting half day to get some
bitty girl to make a mark on it"
His letter reached the desk of one of the
company officials, who made few inquiries.
He discovered that the sole reason for requir-
ing notary public seal was that in the early
days of the insurance business some fussy
legal eagle had arbitrarily decided this should
be done. Actually, there was no need for it.
They'll Listen
MUTUAL LIFE has since eliminated notariza-
ton from more than 70 different kinds of
FORMS Many other insurance companies are
following suit.
Even more welcome, of course, are usable
positive suggestions. The big companies
spend millions of dollars every year on re-
search to find out what you want. When you
step up and tell them, they listen hard.
Electric razors, foot rests on the backs of
seats, freshly made coffee and many other
comforts provided in planes are the results
ofpassenger suggestions. In food stores, pre-
packaged meats to which you can help
yourself and express counters for check
ing out small purchases without waiting
i'm a slow line are the ideas of GUS
TONERS.
Department stores, public utilities, auto
mobile makers, radio and television broad
casters and many other businesses are
constantly adding new features suggested by
the man in the street.
Recently, one large chain of food stores
has become so public-relations conscious that
it now aggressively solicits your advice At
first the company tried matchmaking mana
gers of local stores with the idea of asking
customers what they wanted done and pass
ing the suggestions on up to headquarters.
This didn't work well because the local men
Continued on page 20
Evening star., 1950-05-07

director in Liverpool, suggesting how the
system of renting deck chairs might be more
efficiently organized.
Ten minutes after they handed in the mes
sage the chief radio operator appeared at their
cabin to ask whether they would let him hold
it up for a while. Five minutes later the
chief purser came TO apologize. And five
minutes behind him came the captain
of the biggest ship ON the high seas with
more apologies.
They enjoyed excellent deck chairs and per-
feet service during the rest of the voyage.
When a mere consumer takes even more
direct and spirited action, he sometimes can
make the greatest Goliath of corporation
quail before him. A San Francisco mother of
six proved this some years ago. Her methods
are not precisely to be recommended, but
they do prove the point.
Her adversary was the local gas company.
A dispute over payment of bill had dragged
on for weeks. In the end the company decided
to settle the matter once and for all by turning
off her gas That was where the company
made a mistake.
The day after this deed was done the
mother gathered her brood and marched into
the company's headquarters Office. There she
calmly hoisted the youngest child onto high
counter and lined the others up beside it.
Il can't feed them without gas to cook
with" she informed startled clerk. "You
turned it off, so you feed them. And don't let
the little one fall"
With that she marched out, leaving pande-
monium behind. She spent the afternoon
shopping and visiting friends. When she re-
turned home at the end of the day, her chill
dren, each equipped with a lollipop, were
waiting for her at the door in the care of
three of the gas company's officials. The lat
ter bowed in defeat, apologized, turned on the
gas and departed mopping their brows.
1t is possible for plain Joe Doakes even to
change old, established ways of doing big
business. Some time ago the Mutual Life
Insurance Company of New York received
Evening star., 1950-05-07
WHAT the PUBLIC THINKS.

Charles E.. Wilson. President Of General
Electric, says. ''What the public thinks
about amy business has always been inn
portant. The new factor is that more Of
ms businessmen admit IL. But you can't
get good public relations just by hiring
experts. The public' attitude must be the
concern of everybody i'm the company"
Evening star., 1950-05-07

it. Chances are the results will surprise you.
A few years ago New York City Office
worker rented cottage in the country for
summer week ends. Every Friday at quitting
time, laden with packages, he made wild
dash for his train. And every time he was
stopped at the gate to the train platform and
asked to show his ticket, which meant piling
his packages on the floor to search his pockets
while long line of other passengers gathered
behind him, complaining noisily about the
delay.
~Do Sozneshing"
ATTEMPTS to reason with the gateman did
no good. He had been instructed to examine
all tickets, he said, and that was that.
Then one Friday the week-ender missed his
train because he couldn't find his ticket in
time. Wrathful, he marched to the nearest
telegraph Office and sent long wire to the
railroads traffic manager, describing what
had happened.
This is silly" he concluded. do some
thing"
The following Monday he received an an
swer thanking him for his suggestion and
promising an investigation. Two weeks later
the practice of examining tickets at the gate
was abandoned for all except long-distance
express trains. The custom had done no harm
in earlier years when passenger traffic was
comparatively light, and most passengers had
long since accepted the annoyance with sheep
like docility Our hero was simply the first
to call the attention of the right man
to the current fOul-up.
Getting to the right man is the secret of
success in this sort of thing. Recently, a
Boston housewife bought box of cookies at a
grocery where she didn't customarily trade
and found several fruit flies buzzing inside.
Evening star., 1950-05-07

She complained 10 the clerk who sold them to
her, but he haughtily doubted that such
thing could be.
Irritated by this, she wrapped up the box
and mailed it to the president of the nation
ally known company which made the cookies.
Almost by return mail she received whole
carton of the cookies minus flies and plus
letter of abject apology
According to public-relations men, this
story is typical. Edward L. Bernays, who is
considered by many the No. expert in the
field, explains:
THE man in the lower echelon - the sales
clerk, the janitor, the ticket taker = has his
private troubles, and his job is apt to be so
routine that he looks on the public as an un-
necessary nuisance. 1t is seldom any use to
make a complaint or suggestion to him.
''But the man at the top, if he knows his
stuff, realizes that his company is asking for
your vote every day. He is as sensitive as
seismograph to the slightest tremor of public
i'll will It's impossible for him to succeed
fully, but he constantly tries to please all of
the people all of the time. If he doesn't see
the importance of this, he is either absurdly
old-fashioned or just plain stupid"
The Deck-Chaix Deal
BERNAYs likes to tell a story about couple
who booked passage to England on the Queen
Elizabeth and foresightedly hired deck chairs
in advance. When the ship sailed, however
the deck steward cantankerously refused to
acknowledge their claim to the chairs because
the records of pre-sailing rentals had gone
astray The chief steward shrugged off re-
quest that he look into the matter
1t was petty affair, but it was annoying
The couple finally went to the radio desk and
drafted a radiogam to the lines managing
Evening star., 1950-05-07
BOSS B, ..,.,. ,,....

u. S. industries have travelled a long way since the
average American speaks up, the big shots knock
themselves please him. Here's the inside story
The Republican. [volume] (Oakland, Md.) 1877-current, 1950-04-13
HOYES

Sunday visitors Of Mr.. and Mrs. A.
G. Brenneman were Mr.. and Mrs.
Milburn Mann. Oakland; Mr.. and Mrs.
John Joe Brenncman and son, Acct
dent; and Mr.. and Mrs. Ernest Haus-
en- and two children.
Mr.. and Mrs. Arthur f. Dewitt
and daughter were Sunday guests Of
her parents, Mr.. and Mrs. Thanc
White, Oakland.
Mrs. N. X. Welch and son. Ray
mond, were recent guests Of Miss Icie
Friend.
Mr.. and Mrs. Claude Bishoff and
daughter were Wednesday evening
guests Of Mr.. and Mrs. Arthur f. De
Witt.
Friday evening dinner guests Of Mr..
and Mrs. William Enlow we're Mr.. and
Mrs. Clyde Sanner, Jr., and daugh-
ten Sunday dinner guests were Mr..
and Mrs. Harley Glover and daugh-
ter and Sunday evening guests were
Mr.. and Mrs. Claude Bishoff and
daughter
Mrs. Margaret Rush and daughter.
Carol Ann, have been visiting her
mother, Mrs. c. B. Friend, and Mr..
and Mrs. Hubert Friend, and Mrs W.
A. Custer since Wednesday. Others
visiting Mrs. Friend Sunday were
Mrs. Charley Rush and son, Bobby,
Mr.. and Mrs. Raymond Speicher and
The Republican. [volume] (Oakland, Md.) 1877-current, 1950-04-13

family, Universal, Pa, are guests of
Mrs. Harmon's mother, Mrs. William
Miller for several days.
Guests for the weekend at the
home OF Mir. and Mrs. Sherman Fra
zee were Mr.. and Mrs. Carl Georg and
family, Canton. Ohio; Mr.. and Mrs.
Oswald Gcorg, Hampstead, Nd; Mrs.
Arthur Georg and son, Greentown,
ONO, and Mr.. and Mrs. James Elmo
and family, Baltimore. The Elmos
viii remain for a week.
Monday guests at the home of Mr..
and MIS- Ross Speicher were Misses
Florence, Ella and Mary Anne Fazza-
lar and their brother, Frank Fazza-
lali. all Of Baltimore.
Dinner guests at the b. O. Aiken
home ON Monday were Rev. and Mrs.
Margold Harmon, Mrs. Keith Lohr
and Mrs. William Miller.
Mr.. and Mrs. pat" Riley, Balti-
more, visited friends here over the
weekend. Their infant son was bap-
tized i'm st. Paul's Lutheran church.
with the pastor, Rev. William +. Carl
son, officiating. Mrs Riley was the
former Miss Virginia Kamp, daugh-
ter of Mr.. and Mrs Harrison Kamp.
former Accident residents.
Mr.. and Mrs. Paul Shultz and
daughter Gretchen, Salisbury. Pa,
were guests Of Miss Kathryn SPEECH
er and mother last Wednesday.
Mr.. and Mrs. Wilmer Margroff and
family spent the past weekend in
Baltimore with relatives. They were
accompanied home by Mrs. George
Margroff, who had been there for a
week with her daughter, Mrs. Robert
Collins. The group also included in
their trip the nations capitol and en-
ioyed seeing the annual cherry bios
SONS which attracts thousands of per-
sons each year.
Mrs. Lonnie Broadwater and Mrs.
Delbert Broadwater and Laurence
Wiley were Friday evening visitors of
Nj. and Mrs. P. J. Kahl.
Beverly Ruth Eichelberger, Davis,
W. Va, spent Easter with her mother,
Mrs. Earl Deal. Other guests OF Mr.
and Mrs. Earl Deal over the weekend
were Mr.. and Mrs Jacob Jones and
daughter. Patty, Of Hoyes. and Mr.
and Mrs. Glen Eichelberger, Davis.
The Republican. [volume] (Oakland, Md.) 1877-current, 1950-04-13
Ads, Too Late
For Classification

FOR SALE Another high bacl,
wall sink, all porcelain, with faucets.
Dewitt and DeBerrY. Adv. 1t.
FOR SALE New lean single-row
"Esco' milk cooler with Is compress
sor. Nothing extra for heavy duty
compressor. Dewitt and DeBeiry.
ADV. 1t.
FOR SALE-Used "Crossley" Shell
vador refrigerator $500 Dewitt
and DeBerry.-Adv. 1t.
FOR SALE-B-flat cornet, king
make, including case. See Mrs. Prem
tice DeBerry-Adv. 1t.
The Republican. [volume] (Oakland, Md.) 1877-current, 1950-04-13
ACCIDENT

----.-- -.--1----- ~
I' arr'll- le"''ef association VIII
{ Thursday evening, April 20,
'idCnt Mrs W. W. Dewitt an
need. The session will begin at
It o'clock
r. and Mrs. Ross Spoicher and
glitter, Iva Kathryn, spent several
last week in Columbus, Ohio.
PC the Iolmer attended the annual
,'hiioh OF fafm 6uleau lnsuran e
h45AE managers. W hiIe IN Column
lhe% were entertained as dinner
la 3J IN" nome OF NM and Mrs.
The Republican. [volume] (Oakland, Md.) 1877-current, 1950-04-13

Mr.. and Mrs, Boyd Paugh and daugh-
tiers, Vivian and Janet.
Mr. and Mrs. Jack Amott, OXon
Hill, Md. and Mr. and Mrs. Harry
Chapman and daughter Baltimore.
were Weekend guests of Mr.. and Mrs.
W. w. Dewitt, Sunday dinner guests
included Miss Mary Speicher, Hyatts-
vile.
Mrs. Elizabeth Layman, Keyser, is
visiting Mr.. and Mrs. Clark Schloss-
nagle and family.
Iva Kathryn Speicher spent Mon
day with Nancy Turney.
Mr. and Mrs. Hubert Friend and
daughters were Sunday dinner guests
of her mother, Mrs. Dennis Brenne-
man, Bittinger.
Mr. and Mrs. Ross Specher and
daughter visited her parents, Mr.. and
Mrs. j. G. Glotfelty and attended the
The Republican. [volume] (Oakland, Md.) 1877-current, 1950-04-13

program at the L. b. Church, Nc
Henry, Sunday evening.
Miss lcic Friend. Mrs r. b. Friend.
Mrs Hobart Bishofr and Mrs Claude
Bishoff and daughter attended the
cantata in the Methodist Church, at
Friendsvlle, Sunday morning
Mr.. and Mrs. Montell Friend and
children were Sunday dinner guests
of his parents, Mr.. and Mrs. r. B.
Friend.
Delayed
Nj. and Mrs. Ross Specher and
daughter Iva Kathryn spent several
days in Columbus, Ohio.
Mrs. Boyd Paugh visited her moth
er, Mrs A. b. Friend and Mr. and
Mrs. Hubert Friend.
Mrs. W. A. Custer. Mr.. and Mrs.
Wade Skies, New Salem, Pa, Mr..
and Mrs. Glen Brenneman, Bittinger.
The Republican. [volume] (Oakland, Md.) 1877-current, 1950-04-13

of
Friend and Mrs A. b. Friend. in Baltimore
The Republican. [volume] (Oakland, Md.) 1877-current, 1950-04-13
NOTICE!

N y I z Il
There will be meeting of Roy and Cover
Post No 3, AmVets Sunday, April l6, at p M, ut
the Post Home.
Because Of the Importance of this meeting, all
members are urged TO attend.
An attendance prize will be awarded and re-
freshments served following the meeting.
T. R. JAMES, Post Commander
The journal. (Caldwell, Ohio) 1934-1961, 1950-10-26
PIMA Practices
Deadline Nears
Farmers Must
Complete Plans

William H. Archer, chairman
of the Noble county production
marketing committee, reminded
farmers this week that the dead
line for completing 1850 farm
practices expires soon.
All practices, according to Mr..
Archer, must be completed by
December 81 of this year. 1t is
the responsibility of the farmer
to report all completed practices
to the Main street PIMA office.
Receipts for materials used in
the completion of work must ac-
company the report.
Mr.. Archer said Monday that
the office would discontinue the
issuance of purchase orders on
December l. If the purchase or
der is issued before Dec. /, how
ever, it will not prevent the far
mer from receiving credit for
any material purchased and used
during the month of December.
The committee this week is
mailing cards to all farmers who
have signed up for practices, re-
minding them of the deadline
and the necessity of starting
work on projects soon.
The journal. (Caldwell, Ohio) 1934-1961, 1950-10-26
Baker Bros. Will
Hold Grand Opening

Grand opening of the new
Baker Sales G. Service on U. S.
Route 81, South, will be held on
Saturday, Nov. 4, according to an
announcement made today by
Carl Baker.
AS a preliminary to their
grand opening, mixed dance
will be held in the show rooms
of the new building, Tuesday.
evening, Oct. 81, and the public
is invited.
Two prizes will be given, one
for the best dressed and the 9TH
er for the most comic. The Viii
lage Serenaders will furnish the
music.
The Baker Sales and Service
will be the new agency in Cald-
well and Noble county for Buick
automobiles. They will also
handle international Harvester
machinery.
The journal. (Caldwell, Ohio) 1934-1961, 1950-10-26
Board Approves
Two Farm Plans
r. M. Wilson Is
Session Speaker

The improvement of woodland
management in Noble county
was discussed last week at a
meeting of the Noble Soil Con-
servation District supervisors,
held at their offices in the base
ment of the Caldwell postoffice.
r. M. Wilson, soil conservation
forester for this area, led the dis
cusSion. Mr.. Wilson makes his
headquarters in Cambridge.
At the meeting the supervisors
approved two applications for
assistance. These were filed by
Lester G. Smithberger for las
acres in Marion township, and
by Roy E. Leach for 80 acres IN
Beaver township.
Herzle Garrett, a member of
the board of supervisors, gave a
report on his visit to the school
for soil conservation held last
month at Berea college, near
Cleveland. During the evening,
Mr.. Garrett led a discussion on
disseminating conservation.
Present at the meeting were
Herbert Blackburn, Luther
Schramm, Edwin L. Crum, Dale
j. Lothes, Clarence Mcknight,
Floyd Henderson, Roger King,
Mr.. Garrett, Mr.. Wilson and
Granville Smith, head of the To-
cal conservation office.
The journal. (Caldwell, Ohio) 1934-1961, 1950-10-26
Local Members
Al Grand Ckapier

Amazon Chapter, No. 80, o. E.
S., is well represented this week
at Grand Chapter, being held in
Cleveland, at the city auditor
ium.
The grand session began Tues
day morning and will close this
Thursday evening with election
and installation of grand Off
GERS for the coming year.
Attending from Caldwell are
Mrs. Ruth Evilsizer, Lillian Bey-
er, Mary Kathryn Lorenz, Opal
Brumbach, Mary Upton, Ger
trude Harper, Mary Young and
nellie Startzman.
Mrs. Evilsizer is worthy ma
tron of Amazon chapter. 1t will
be remembered that Caldwell's
Richard Clark painted the back
drop, which will be used on the
stage for all the important cere-
monies.
John Groves, John Kirchner,
Willis Mcdonald, all of Cald-
well, and Chas. w. Hawkins, of
Cumberland, represented this
community at Grand Chapter for
the Masons held last Friday and
Saturday in the Cleveland
Temple.
The journal. (Caldwell, Ohio) 1934-1961, 1950-10-26
Taxes For 1850
To Be Based On
l949 Reappraisal
Auditor Wilson
Says No Increase
In Sight Locally

Noble County Auditor Jack
Wilson and his deputies are busy
this week working on the tax
duplicates which will be used for
the first half of the 1850 real es-
tate tax collection in this county.
The tax duplicates are based
on the figures of the 1949 prop
erty reappraiSal here, which
means there will be no increase
IN taxes for this county the COM
ing year.
In other words, Noble county's
taxes will be based on figures
supplied by the reappraisal board
here, who completed their work
in 1949.
Auditor Wilson, as well as 9TH
er officials thruout the state, are
watching with interest, Belmont
county's testing of Section 5615
from the General Code of Ohio,
also known as House Bill GA,
which was effective Oct. 25, 1949.
According to this section $50
percent of state subsidies to loo
al government and school dis
tricts to be withheld after 80
days if county auditor does not
comply with the findings of the
Board of Tax Appeal regarding
assessment of real estate"
Auditor Wilson said it was
now in the hands of the State
Supreme court but as yet no de-
cision has been handed down. If
the court rules in favor of Bel
mont county, it literally means
there will be no reappraisal for
the next five years.
Should the decision favor the
state board of tax appeals, every
county in the state of Ohio will
have to comply with the law or
lose half of all state money COM
ing. TO schools and local govern
ment.
Officials in this county, includ-
ing the auditor and commission
ers are standing pat behind the
l949 reappraisal figures, al
though the state board of tax ap-
peals said they were too low.
In other words, none of the
local officials feels that the state
can set reappraiSal figure for
this county and they are stand
ing 100 percent behind the local
mem who did such a thorough
job in 1949.
The journal. (Caldwell, Ohio) 1934-1961, 1950-10-26
j. S. Harris, 81,
And Going Strong

j. S. Harris, retired newspaper
editor and former owner. of the
Noble County Leader, observed
his 82nd birthday anniversary,
Sunday, at his home.
A family dinner was enjoyed
Sunday evening at the home of
his son, Mr.. and Mrs. Clyde Har-
ris, of North street.
Despite his age, Harris is still
going strong and now writing a
column in The Leader each
week.
Founder and publisher of The
Leader for a number of years,
Harris is also taking an ac-
tive part in the current cam
paign and voiced an appeal to-
day that everyone exercise his
American privilege and vote on
Nov. z.
The journal. (Caldwell, Ohio) 1934-1961, 1950-10-26
New Draft Calls
Eight Men To Be
Inducied Nov. Fl
Another Group Took
Their Pre-Induction
Physical, Monday

Noble county has received a
draft call for eight men to be in
Quoted on Nov. 81. Mrs. Lucy
Jennings, clerk of the draft
board, said another pre-induc-
ton physical exam would also
be held on Nov. 13 for IL young
men.
The eight men who will be
drafted into the armed forces on
Nov. q have not yet been Sc
lected by the draft board. Mrs.
Jennings said they would re-
ceive their notice for induction
thru the mails in the near flu
ture.
A group of 20 young men left
Monday morning for their ply
slcal examination at Fort Hayes,
Columbus. The original order
called for "a but due to laxity
of several in not reporting their
marriage status, this number
was reduced at the last minute.
One member of the group en-
tered school after he had receiv-
ed his pre-induction notice and
did not report, thinking his stat
US had been changed. But the
draft board said this was not the
case and he will be later drafted
from Chicago, H., where he is
now located.
The group who left Monday
morning are in the 81 year old
bracket and it has not yet been
exhausted, according to Mrs.
Jennings.
AT the same time, Selective
Service is helping to draw up
broad new conscription plan re-
quiring every young man to
serve his country
At the same time, it eyed
childlesS married men as the
next possible source of draftees.
But nothing official has yet
been decided. Married men and
others with dependents are now
deferred by regulation issued
by President Truman. The Pres
ident can change it without con-
sulting Congress.
A revision in the law would be
necessary to draft veterans or to
raise the present age limit of 25.
The journal. (Caldwell, Ohio) 1934-1961, 1950-10-26
Predict Countians
Will Cast Heavy
Vote In Election
Candidates Going
Down Homestretch
In Hot Campaign

In the 1913 election, only 43.7
percent of Republicans and 30.3
percent of the Democrats voted
in the presidential election, ac-
cording to a vote tabulation re-
leased for Noble county.
Although 5000 voters were ell
igible in the county to vote, only
5,919 went to the polls. Of this
number, 3,494 were Republicans
and 2,425, Democrats.
ne opportunity to vote is
yours and on Nov. 7, this num-
Der should be increased consid-
erably, due to the Importance of
the election itself. Every eligi-
bic voter in Noble county should
make it point to go to the polls
on Nov. z
A meeting of all presiding
judges in the "a precincts of this
county will be held Saturday,
Nov. 4, at the common pleas
courtroom in Caldwell. Chair
man Glenn Dutton of the election
board will be in charge and fin
al instructions will be issued rel
ative to tally of the votes. They
will also receive the necessary
supplies at this time. The meet
ing will be held in the afternoon.
Clerk j. Kyle Walkenshaw
said the absent voting was
heavy and there is every indica-
ton that a record breaking num-
Der of votes will be cast Nov. 7.
( 1t is especially necessary that
tthe farmers get out and vote for
they are considered the control
ling block in this section.
In the meantime, the various
candidates are spreading thru
out the county, coming down the
homestretch in what promises to
be a hot campaign, before the
polls open.
No one candidate has been CIV
en- the edge and they are all ap-
pealing to the voters to get out
and take an active part in the
election.
The journal. (Caldwell, Ohio) 1934-1961, 1950-10-26
James McGregor
To Give Recital

Two sophomore music majors
at Capital University Conserva-
tory of Music will present an or
gan recital on Nov. S, at 400 p.
m. in Mees Hall, Columbus.
They are James McGregor, of
Caldwell, son of DR.. and Mrs. A.
G. McGregor, and Eugene Brand
of Richmond, Ind. Both are stud
ents of William S. Bailey, of the
conservatory.
McGregor's complete program
is as follows: Sonata I by Borrow
ski; l Allegro ma non troppo; II
Andante; III Allegro con fuoco;
Andante from Sonata No. z by
Rheinberger and Chorale in A
minor by Franck.