Evening star., 1950-12-03
7 Te|evision- Radio
Broadway Producer Arthur Schwartz
Gets q Helping Hand From TV

r ATthur Schwartz
nd From TV
Macarthur
owners know color pictures are
better competition for television
The other is that the film pro-
ducers know. even If the head of
each major studio is afraid to be
the first to admit it, that they
some day will come to terms with
television. They also know that
color television is inevitable, for all
its growing pains.
| When these two things come to
pass, a color film in the vaults is
going to be lot more valuable
than an ordinary black -and-white
one.
Thot Storm ConceIs
Redskin Telecost
It was that storm of a week
ago which caused cancellation of
today's telecast Of the Redskin-
Steelers football game. Pittsburgh
still is too snowbound for WMAL-
TV to get its equipment in.
The November rating of television
programs by the American Re-
search Bureau (Which many in
the business consider the most ac-
curate of the audience surveys
shows Milton Berle still reaching
the most homes (5.5 million). The
good taste both of some television
today and of its audience is in
dicated by the ratings which fol-
low in the homes-reached group
ling. "Television Playhouse" is in
second place, followed by "Your
Show of Shows" Comedy Hour"
eddie Cantor). "Toast of the
Town" and "Fireside Theater." "
You have to go clear down to
seventh place before "Stop the
Music" turns up. Emperor
6-month-old japanese Spaniel
featured on "Tailwaggers" (WMAL-
TV). will celebrate that anniver-
sary on the program tomorrow
night as 6:45. A local drug
store chain has signed to sponsor
a series of hour long feature films
to run on WNBW. Monday
through Friday. at pm. The
premiere is set for December II.
Rodio Personalities
Gother YuIe Gifts
Jerry Strong. WINK morning
man, will open his Christmas
House for Orphans at Seventh and
r streets NV. tomorrow morning
at 6. From then through Decem-
ber % he will be on hand daily
from 6 am. to pm. doing his
morning show and collecting toys
for Washington orphans. The
house was built by the Hecht Co.
and Mr.. S. reports it's the hand
soonest one he's had yet.
Most of the other Christmas
projects of the local radio person.
alities already are under way. Jim
Gibbons is set up in front of the
Trans-Lux Building in his WMAL
Country Store Contributed by
Tom Amatucci of Toms Auto
Service) to collect canned goods
toys and other gifts. Bill Herson
has his WRC Dollhouse going al
Eleventh and G streets NV. and
WWDC has its booth. to collect
gifts for the Blue Plains home for
the aged, in business in front OF
the F street entrance of the Ma
tional Press Building.
Voices Of Freedom
Gets WRc Premiere
voices of Freedom" a 12-inch
long playing record written and
produced by Sol Panitz, will have
its premiere tomorrow night at
1880 on WRC. The voices heard
on the documentary are authen-
tic. They range from William
Jennings Bryan speaking on Phil
ippine freedom in 1901 to Presi-
dent Truman's reaffirmation of
his faith in freedom in 1850.
MICS Robert Mccormick is the
narrator.
Rabbi Norman Gerstenfeld will
be the December speaker on
ABC's Message of Israel
(WMAL-Sunday. 1890 ann.
His topic for the five appearances
will be "The Spiritual Challenge
of the Communist Menace" 3"
Rabbi Gerstenfeld has been one
of the regular guests on the pro-
gram.
The grand finals of Horace
Heidt's Youth Opportunity Pro-
gram" will be held in Washington
next Sunday for the third con-
secutive year. The show will be
at Uline Arena, under the spon-
sorship of Boiling Air Force Base
The entertainment will start at
Z pm. with the broadcast at 9::3O
over WTOP.