The potters herald. [volume] (East Liverpool, Ohio) 1899-1982, 1950-10-12
A US Agency That Guards
Public Aqdinst Slickers

| Washington (LPA)-When tn
big Boys or their Charley Nc
lCarthys in Congress are not howl
ling about the "labor bosses" the.
cry about waste in government.
Their special targets are the gov
ernment agencies. The word that
supposed to make you see red il
l"bureaucrats".
/ One Of those agencies is tn,
Federal Trade Commission. That
the agency that finally forced thu
drug manufacturers to cut out th'
"cold cure" ads, because the adj
were fakes. Those preparations die
not, and could not, cure a cold o.
stop a cold. And the drug firms
finally had to stop saying the!
could.
That was a spectacular case, be
cause for a while those "cold cure
ads were everywhere. But the ETC i:
on the job day in and day out, pro
tecting the public by watching fol
false and misleading claims in ad
vertising, and making the chiselers
stop.
Every day the FTC sends out
notices of "stipulations"-that is
agreements between the FTC ano
unscrupulous business firms that
the misleading claims will be stop
ped. The ETC keeps the merchant
from slipping back into the law OF
the jungle. FTC could do an even
better job if it had more money
with which to operate.
Because Of the ETC, a company
selling electric water heaters has
stopped saying the product is revol-
Iutionary and new and heats great
quantities of water in no time at
all. Palmer's Skin Soap and Oint-
ment is not longer advertised as a
cure-all for upset skin and skin
irritation. The makers of Valdura
have stopped sending out sample
materials said to have one coat of
paint when actually they had sew
eral. The Consonata organ will no
more be peddled as one which
creates an individual tone and the
only organ in which tone is pro-
duced by its individual source. A
chair manufacturing company has
stopped using the word Swedish"
in such a way to imply that it's
u. S. furniture was Swedish made.
The Stern Brothers Of New York
have ceased selling their products
as linen and nylon when they are
not and have stopped saying that
an article is regularly sold at a
price when it is not. Canepa Com
pany no longer wraps its macaroni
and spaghetti in the symbol of the
red cross, implying sponsorship and
approval of the American National
Red Cross. The manufacturers of
Lone Pine Paint Thinner had stop
ped using pictures of pine trees
and pine cones to infer that it's
product contains a gum derived
from pine.
Neither is the Cenol Company
any longer boasting that its in
sectcide will kill carpet beetles and
flour beetles and that it is more eff
fective than DDT in controlling
reaches. The makers of Spear Mills
Poultry Feeds have stopped adver-
tising their product as one which
keeps poultry worm-free and can
be used in a flock of poultry with
out shocking the birds systems or
reducing the rate of egg-laying.
And the International Electric
Company has quit saying that its
fence controllers insure freedom
from service worries.
These are agreements reached in|
recent months by the FTC and
erring manufacturers. Corrections
which represent money saved and
suffering foregone by the al read
ing and ad-believing public. FTCI
affords protection for that section
of the public that has been genu-
inely deceived, not just bambooz-
led. "The ETC is the protector of
the public interest, but we are no
guardians to the Mortimer
Snerds who can read but won't, who
don't have to sign contracts but
do. :"
To many, the tally sheets of the
FTC are amusing. A synthetic
lemon juice powder is advertised as
the real stuff. A plastic window
when used in farm build
ing, is guaranteed to filter the sun
rays in such a way to make the
animals healthier and faster-g grow
ing; cause the hens to lay more
and larger eggs; prevent poultry
from getting leg weaknesses and
crooked breast bones. A water
heater, which could cause dang-l