Evening star., 1950-12-10
Presented by
GEO RGE'S
RADIO AND TELEVlsION co

the Of
puohcty men, ticket sellers and newspapermen Phones
were ringing people shouting adding machines and
typeWriters cackng of it seemed to bother
Charles r. Garty the originator, General Chairman
OF the American Legion Cup Bowl played yes
terday
1t Wednesday were Just three days left
before the game, and by it had down to
contest OF who could bring in the most bad
Inc weatherman, for instance, had headline SNOW
EXPECTED THIS WEEK END" From prospective FANS that
wasn't calculated to get a reception.
If had to do it over again." said Garity, IT wouldn't
attempt such promotion on eight weeks notice But
one who inexperienced in bowl game promotion can
nave any idea OF the tremendous problems ahead.
For instance take the selection and acquisition of the
teams I'm sure the average person thinks it's Just ques
ton OF sending invitation to the school, and waiting
the players to vote Yes No. But listen to this chain of
command:
First you have clear the invitation with the Con-
ference to which the University belongs it goes
the President of the University who has to approve next
to the Director of Athletics who takes up with the Athletic
Board next to the Coach of the team the University
Board of Regents, and finally, every Of the above
has passed on the proposition the players vote the bid
so you can the primary problem of getting the teams
to play in the Bowl be mountainous headache taken
by itself. But who knows tell you that's just
the beginning.
"For instance, I'll trace the game from the minute the
idea first born Something like eight weeks ago
elected Commander Of the National Cathedral American
Legion Post. And got to thinking, here I've lived In
Washington since 1885, love the city, and what have
contributed to it. The answer was not much.
"And then thought, wouldn't be wonderful II could
help bring major game Washington, game that
would perhaps match the two top in the country.
the whole community rising behind the project join
ing together civic enterprise. It but
a dream worth trying.
and promote an entirely new Bowl game knew the
would recognize that worthy the proceeds
of which would be turned to worthy organization
the American Legion.
II had first to get the financial backing, and you
guess that took deal of doing Then had to round
had that contacted group sportswrters help select
the Bowl teams We sent out feeers and then the fire.
works began
IT could tell you thousand stories OF university politics,
internal ctions and financial finagng which the layman
hardly thinks would associated with the haowed halls
of education.
"And tell you it takes more than courage high
purpose and good faith to put on successful bowl game
prestge or worthy Charity to attract two major
What it takes is Bowl-pronoton team composed Of
Cash, on the Line; and Green, Back
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