Valley frontiersman., 1950-03-17

publisher Ot the Homer News. he first copy Ot 1O- mer's new nineogrophed sheet reached our desk just this week: .-.: And right along with our words of conerotuotion we'd like to reach deep down into five-yeor back ground of country newspaper edtor-ing and stick in some condolences know he's going to need our expression of sympathy good deal more than he'll feel the need for congrotuotory word from us
 We'd like to foreworn Mr. Hegdoh, in the hope thot maybe he either skirt hurdle the pitfalls that we've poughed right through land sometimes mired right down in, clear up to outstuck neck)
 For instance we'd like to let Mr. Hegdoh know about this matter of names in the news. 1t won't be long before he's annoyed some of the good 7omeres by putting their names in q news story; and then it won't be much longer before he's annoyed some more of them by not putting their names in news story
 As far as we know, there's not much to do in a situation like thdt but let nature take it's cOurse In either event the end result will be the same-conce- Iutions in the subscription list.
 Then there'I be the day that Mr. HegduhI, con- VInced he's uncovered q neWsWOrthy item that will appeal to Homer folks, will go to some lengths to de- vaop story thot he feels will have interest and appeal to his reoders That's the day the heavens will descend about his ears, for taxes, therel be son1e hnq in that story thot noffensive it may seenn will annoy his biggest advertiser, and therell go his primary source of newspaper revenue.
 he consolation here, though, Mr. Hegduh, IS thot the chief advertisers chief competitor will be so happy at the annoyance thot hereafter he will come in with more than enough advertising to replace the lost space
 
 type of news thot ought to appear in the Homer News ThereI be those stounch tomer-ites who will feel thot even q casual mention of the weather must reflect nothing but good Therefore, if Mr. HegdohI says it's raining, representatives of that school will pin his ears back. However, if he decides to tenporize and admit that the sun always shines in Homer, then proponents of the other school of thought will blast him for making the country sound attractive that hordes of cushess new settlers will bend tner footsteps toward 7onner there to take all the good land from the pioneering residents and remain to eke out living through the gracious handouts of those seIf-sone pioneers.
 Finally, there will be the matter of editorials. If Mr HegdahI is a true neWspdpermdn, he probably will feel the editorial is an essential of his paper. Now here's where his readers really will get in their innings If his editorials rose-coIored he'll be criticized for lack of policy evasion of truth If his editorials on occasion find it necessary to name spade spode II be condemned by his readers either as (o) a con- servotve, (o) communist (c an outsider who ty- ing to run the town of Homer to suit himself
 If, on the other hand, Mr. HegduhI is wise beyond the point of newspaper deos he may decide that the Homer News can get along without editorial. But once he's embarked upon hot course, there'II be great hue and cry about the iIyvered editor who's trying to 9ouge living from the town without ever