The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1950-05-04
HOSPITALITY MONTH PLAN
CALLS FOR HOST SCHOOLS

Preliminary plans are being
made for the second annual OBJ
servance OF Hospitality Month"
akroughout Mississippi during
Zane this year with emphasis TO
~ placed on holding of Travel
Mast Schools in various Mississip-
Mi communities.
The Mississippi Agricultural and
aadusfriai Board, which originated
end sponsored the states first OBJ
xexvance of this kinda program
- emphasize the tourists impor-
tmnce TO the state, will spearhead
sAss summers observance which
xul be ciimaxed with q miss Hos
DStasuy'', contest early In July.
Al total OF IS communities
throughout the state participated
n last years Hospitality Month"
ahservance held during the month
n May. The A. q I. Board will
akaempt this year to secure an even
greater interest from the many
aSffeg and towns throughout the
afate which are benefiting direct
In from tourist and vacation bust
meas.
The Board plans to seek the aid
~ community organizations form
I'd last year, various state agen-
xies, transportation and oil COM
panies, hotels, restaurants and
saher industries affected either d.
Hcctly or indirectly by the tourist.
Material covering the organiza-
zen and conducting of Travel Host
schools already has been gathered
NJ the A. q l. Board and will be
made available for community and
sndustry use prior to this years
Hospitality Month" observance.
This material, gathered by the
National Association of Travel Of
sfcfals, has been used In numerous
a9her communities throughout the
aston, and this organization
s0fnts out that wherever real
aAought and energy were put be-
Atnd the development of a Travel
Host School the activity has been
u benefit to the community and
IN outstanding success.
sThe A. & I. Board, which is Of
epfally responsible for develop
aent OF tourist business for the
cate, estimates that Mississippi's
sravel volume since last June has
mon the greatest in history. In
yafries received by the travel de-
partment have jumped to a n all
nine high, and Gulf Coast official
sources report a rs per cent in
srease IN winter tourist business
inr a new record.
Thus the, tourists Importance
3rom both an economic and public
relations standpoint cannot be
overlooked by Mississippians of all
yalkas of life, in the opinion OF the
Board. rrxz-~ xs
80 .GISIist's Importance to the
stefe economically Is readily seen
m estimates of the dollar volume
n this industry. For instance, per-
SanaI expenditures for travel, va
cations and related industries In
me nation we're expected to reach
the. staggering total Of approx
pately $40 billion in the three
vars of 194S through l25Ql
Aupring the past five years the
T. Poard has used advertising.
photographs, posters,
"a how displays. literature.
fssS ] 3r writer's and various other
y co attract tourists to the
aate. and with apparent success.
The objective OF the Boards
proposed Travel Host School pro-
Eram IN June Is to educate Mis-
sesstppkans In the art of delivering
f6urteous attention, accurate in
sprmation. good food and clean ac-
sommodations at prices which will
~ considered fair and competitive
xlkh those which are in effect else
shere.
2 srhe Travel Host School, the
8oard points out. Will prepare
%1 -