The Daily Alaska empire. [volume] (Juneau, Alaska) 1926-1964, 1950-07-03
New FASHIONS FOR
FALL AT BEHREND5;
BUYER COMES HOME

IT will be a glamorouS fall for
women. according to Mrs. Leota
Dmith, wcmens, wear buyer for B..
M. Behrends Company.
And as glamorous for the men
for whom women are alleged to
dress in their best apparel.
Mrs. Smith returned last week
after month along the coast
buying fall clothing for her Al
aska customers.
1--WE are coming into season of
heavenly colors, exciting new
clothes and styles" Mrs. Smith said.
sThere will not be just one fash
ionable color this fall. There will
be dozen-lush pumpkin, clear
reds, saffron yellow, charcoal black
among them.
Skirt Lengths Stabilized
One thing pleased Mrs. Smith
the skirt length situation has fin
ally stabilized. Skirt lengths for
suits, she said, were IS and 1872
inches Frocks were shorter. Alb
out IA inches from the floor.
Il believe that the manufactur-
ers deserve the credit for main
tanning a reasonable length for
skirts" she said. THE lines of a
suit are ruined by shortening or
lengthening when styles change,
and this the makers realize
Fabrics in new merchandise will
be elaborate. 1t will be velvet
season and there will be fancy
weaves in new woolens. Here
checks will continue to be popular
as will plaids and stripes.
The name of a new jersey, Sag
no-mor, reveals the reason for its
popularity among winter materials,
but its lovely shades must be seen
to be appreciated, Mrs. Smith said.
Velvets will be used for every
thing suits, dresses, hats-even
bags shoes and gloves.
And Oh the Hats
"And, oh, fall hats are out of
this world" Mrs. Smiths enthus-
iasm for the new hats indicated
hat they will really be pretty spec
Ial. They are feminine, wearable.
Feathers and yelling make them
becoming. Even the firms like
Stetson and Dobbs that usually
specialize in tailored things are
making dressy cocktail hats. You'll
owe them
Goats? Well, they are mostly
casual. Tha. is probably because
so, many women on the coast wear
ur coats for dress. For cloth
coat, something tailored or casual
or general use remains smart and
popular Mrs. Smith said.
Suits are Slim
Suits continue to favor the slim
Silhouette but dresses may be full
~ follow a pencil line. Draped
shoulders and semi dolman sleeves
IRE still good.
Sequins, beads, lace-everything
o make them very dressy will dis
inguish cocktail dresses. The bal
erina length for dinner or evening
iresses Mrs. Smith said, is fast
disappearing. Formal gowns were
full length and cocktail dresses
about 1872 inches from the floor"
BY Angus. l this shiny new mer-
ehandise will begin to arrive at
Behrends, and the fall season will
3e on its way At least as far as
women's wearing apparel is con-
cerned.
Her month in the south was spent
n Los Angeles, San Francisco,
Portland and Seattle. Mrs. Smith
followed the market weeks that
we're staggered so that no two
we're held at the same time. So
many eastern manufacturers have
representatives on the Pacific Coast
and so many western firms have
come into fashion prominence that
California has become style CEN
ter equal to New York, according
to Mrs. Smith, who found the buy
ing of winter clothing in midsum-
mer not too difficult because of
the moderate weather. 1T was
even cool suit weather, in fact,
which was help for an Alaskan, y
she said.