The potters herald. [volume] (East Liverpool, Ohio) 1899-1982, 1950-10-05
ANA Head Says Big Business Backs
Doctors Drive Against Health Plan

Chicago (LPA) = Anybody sun
doubt that the American Medlcal
Associations October big wind
campaign is key big business
tactic in drive to elect Republl-
can Congress come November! II
so. let him read the remarks OF
ANA President Elmer Henderson
on ''The Presidents Page" in the
ANA Journal of Sept. %.
(You know the background: The
ANA is spending $1,1O0,000 in
newspaper, trade paper, magazine
and radio advertising beginning
Oct. 8 in an effort to forestall
President Truman's labor-backed
national health insurance program
Another $19,OO0,OO0 will be spent
bv insurance companies, power
companies, drug firms and small
local businesses for "tie-in" ads
prepared by the AMA's own adver-
tising agency, Lockwood-Shackel-
ford. The agency has been plugging
the drive in Editor & Publisher,
weekly organ for top newspaper
brass, as fast buck for publishers
anxious to sell advertising space.
Burden of the advertising is that
the Truman health plan is Social
ISM, and the whole Fair Deal is
socialism if not actually commun-
ism.)
Here's what DR.. Henderson has
to say:
"The Des Moines Register &
Tribune, for example, boasts that
it will sell more tie-in advertising
than any paper in the country. The
Boston Post, all the Chicago
papers, the three st. Louis papers,
the Detroit Free Press and the
Detroit News, the Toledo Blade
all are working to make this cam
paign an impressive success. The
national advertising director of the
New York Post sent US this mess
age: ANA ad copy best we have
seen in years. Tie-in program ex-
cellent and one of the most com
plete ever sent to our office. F"
ed. note: The generally liberal
Post denounced the campaign on its
editorial page, however,
"The American Newspaper Pub
fishers Association, which includes
the greater part Of the nations
newspapers, has been cooperating
even to the extent of deferring
plans Of its own for a special medi-
cal advertising campaign. All state
press associations are with US. The
National Editorial Association, rep
resenting the bulk of the country
weekIies, has cooperated with Us
enthusiastically from the start.
1.-THE insurance industry has re-
sponded enthusiastically. An In
formational Committee, composed
of representatives from the Inter
national Association of Accident a.
Health Underwriters, the Health
q Accident Conference, National
Association of Life Underwriters
and the Life Underwriters, is rend-
ering a daily progress report on
insurance cooperation with the
ANA program to some 998 units
of the industry. The National AS
socation Of Life Underwriters,
with $1,000 members, is backing
the program strongly. So is the IN
temational Association of Acct
dent g. Health Underwriters, with
5000 members. Individual compan-
les and agents all over the country
are placing space orders for their
own or some of our tie-in ads.
Hundreds of Independent retail
druggists already have responded,
and the National Association of
Chain Drug Stores, covering 5000
local stores, has pledged all out
assistance. The National Retail
Drug Goods Association, with more
than 1000 leading stores in all
parts of the country, has enlisted