Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1950-06-30

AANhN uNNAAANNu tNbiu AbNF W lWNNl
according 10 the 1860 consumer
Analysis OF tho 50, Paul market,
iasusd by the 81, Paul Dispatch.
I'taReer Press.
The small but definite, declines
were probably attributed In part
20 the increased popularity OF prr-
pared cake mikes, ginger bread
mix, and biscuit and muffin
mikes.
In answer TO the question, DO
you buy regular white bread 2"
02sT Of the 1900 families GOV.
cred In the survey said yes" q
decrease frum the ei.Sg6 who ro-
piled AffirmAtIvcly last year.
The decline In the number of
purchasers OF rye bread was oven
more marked. In 1913, 7A.I% OF
the families said that they bought
rye bread, In lpA9. 1855 listed
themselves a. purchasers, but In
tho currunt study. only 67.e%
said that they bought rye bread.
From 1919 10 1850, the number
OF families buying prepared cake
mix increased from I2t% 10 1lTSs
for regular purchasers and from
47,7% 10 80.IE for occasional
purchasers, The report includes .
note Of caution. however. In the
form Of the number Of families
who have tried cake mix and dis
continued purchasing the commod-
ity. In 1913. Sos were In tia
tried but discontinued group and
this year. s.b% were In that class.
The consumer preference list OG
regular cake list purchasers
changed markedly from i94p 10
1850 occident still lad the field,
but with only 2O.S%. an compared
with AtS% In ie4s, PiIlsbury
moved up from IAN 70 AIS and
Betty Croker jumped from l.eS6
TO AIS. Cinch dropped from si.29s
10 ass.
In the frozen orange juice race.
Birds Eye easily led the field. with
24sR Of the buyers listing Il ~
their preferred brand. Sun Filled
was second with 1879. Bn0wcrop
had T7% Of the buyers: Minute
Maid. 3.8Ps; Cold Gold. 3,4%; VI.
tAhty. 201s: Booth. ~: Honor
Brand, i.3%. and 33.S% Of the
buyers said don't know" when
asked their preference. However.
only iL7% Of the families said
that they purchased frozen orange
Juice.
Despite the publicity about fro
Een orange juice, canned or bot
tied orange juice continued 70
Register strong gains. In l047,
3I2% Of the families purchased
canned or bottled juice; In Ie4s
37ST bought such products: In
ISi9. the figure was l03% and
this year 4Ib% Of the respon-
dents said that they were pur-
chRserH
The number Of families buying
margarine dropped from 36bP6
in 1919 TO 2SI% In 1860. All
Sweet was the favored brand Of
I4.2% Of the buyers: DUTkces for
324% tup from 22s% last year.;
Sweet Sixteen for 83% and VII.
s1n Certified for AN.
In the reAdy-to-eat breakfast
food department, Whsatiss was
favored by 1881 KsllogE's corn
flakes by 32s%; KsIIogg'S Rice
Krspies, 24.iE: Cherries, 2l6%
Grape Nuts. say; NablScO shred
dcd wheat, TN. Xix, 1876; Post
Toasties. ssT, and other brands
by smaller percentages of buyers.
In the powdered securing clean.
ser field, Ajax almost doubled
its purchasers. moving from lt.l%
in 1879 10 z7.2qs In 1860. Old
Dutch dropped from 2b.s% 20
227Gs; Royal Lemon from 1879
10 1881. and Bwtft's from lS.19S
20 1886.
The soap picture has changed
considerably In the past year In
81. Paul. Dreft moved Up from
IB3% 70 I7.I% In the soap for
dishes" group; DUE Jumped from
76% 70 I46E: Ivory dropped
from 2OIE 70 IIs9: Vel was
about the same ~ In 1919 with
1919 this year. and Tide moved
up from III 70 iO5%.
TeIsvisi0E st owners Increased
from IL p Of the families survey
I'd 20 1854 OF the fsSniiieA A.
miraI, the preferred brand u llb76
of the owners last year, moved
into first place this year with
1919.
PhiIco. the ehOies Of 1874 last
year, was preferred BY il7% this
year. RcA dropped from 1854
10 II7&. and hOtOrola dropped
from I7b% 70 II7%~- From Al
VeTtislnG Age.