Evening star. [volume] (Washington, D.C.) 1854-1972, 1949-06-26


evision seems to be undergoing q
continuing change. Gone, in many
quarters. Is the old feeling that
this might take the place Of night
baseball. but never of the movies
The view that If you can't lick EN-
you had better join 'em Is gain
ing wider attention, according to
all indications. II a large part OF
the future television fare is to be
on film, Hollywood is an ideal
position. Of course.
Just last week a new project to
make motion pictures designed
especially for video was reported
in the film capital. This one in
wolves Bernard Luber. an execu-
tive with Nassour Studios, and
Rudolph Polk. former musical di-
rector at Enterprise. who have
formed a production company to
make q series Of 26-minute films
for television. Leading musical
and ballet figures will be featured
Among these, according to the
report, are Artur Rubinstein
Marian Anderson, Jascha Heifetz
Gregor Piatigorsky. Isaac Stern
Jan Peerce. Patrice Munsel, An
dres Segovia, the Don Cossack
Choir, the Budapest String Quar-
tet and Alicia Markova and Anton
Dolin. Production of the first OF
the company's films for television
is expected to start in August.
Already another Hollywood pro-
Queer, Jack Chertock, has signed
q deal to produce 50 half hour in
stallments of Lone Ranger" serial
films for video. These should be
ready to start on ABC-TV in mid
September for General Mills,
sponsor of radios Lone Ranger"
Another move which might be
one in the coming battle between
Hollywood and New York for tele-
vision production supremacy Is
the installation of kinescope re-
eording equipment in MICS Hol-
iywood outlet, KNBH. Heretofore,
TV shows recorded on kinescope
and rebroadcast have been East
ern shows sent to Western viewers
this way.
The first two Hollywood pro-
grams seen in the East and Mid
die West will be musical. Sunday
at Home" starting next Sunday
night at 10 pm. on NBC. and
"Nocturne," scheduled for a July
. bow.
Washington's second-oldest tele-
vision station, WNBW. celebrates
o birthday tomorrow, having
achieved a hale and hearty two
years Of age. WNBW was the first
postwar video station in the
country. the seventh on the air
In the county and the 18th to be
awarded a commercial license by
the FEC. When it started there
were 5000 receivers in the Dis
trict. where more than 10 times
that many are in use today.
In addition to it's local pro-
gramming, WNBW is the origina-
ton point of a half-dozen net
work shows - Meet the Press"
Here's Archer" American Tele-
vision Forum" THE Eyes Have
It." Meet Your Congress" and
the local portion Of the nightly
"News Caravan"
There will be proper festivities
In celebration of the birthday to-
morrow on '"Television Journal"
between 6 and $50 pm.
Telenotes: The success achieved
by the March of Time-ABC tele-
version of Gen. Dwight Essen
howers Crusade in Europe"
.(WMAL-TV-Thursday, 8 PM,
has prompted a sequel of sorts.
According to Roy Larsen, presi-
dent Of Time. Inc. March of Time
is starting to complete the pic
torial Recommendation of World
War II with the same type of film
coverage of the war in the Pacific.
The weeks major televiSion
premiere will occur Tuesday night
at 8 on the NBC-TV network
,(WNBW), when Olsen and john
son bring their antic art to the
new medium. The series. Fire
ball Fun for ALL" will be dedicated
to the same sort of nonsense Olsen
and johnson have been cheering
vaudeville and theater audiences
with for years. If the two don't
prove to be video naturals, a lot