The potters herald. [volume] (East Liverpool, Ohio) 1899-1982, 1949-04-28

If you tally your daily papers
J for a year you'll find that some
rather odd and relatively unimport-
ant things get into headlines.
For instance, there was the case
of the COW that got into silo and
couldn't get out. Nor could her
owners figure out way to get her
out.
So hundred of people wrote and
wired and phoned suggestions
about how to go about getting a
COW out of silo.
United Nations? Oh, heck, we
gotta get that COW out of the silo.
Probably lots of folks don't know
what a silo might be-or even care.
Anyway, a silo is tall round
structure into which finely chop
ped corn stalks are stored. A mar
row slot of door runs from bot
tom to top. As silage is put in this
opening is closed, starting at the
bottom, until finally the whole
thing is closed and fermention be-
gins.
The COW got in somehow, but
wasn't smart enough to figure out
an egress.
If Bill Green were to drop a dime
! through subway grating in New
York City and were to squat over
said grating, trying to figure out
way to retrieve that dime, hund-
reds of people would offer sugges-
tions, out of sympathy for great
man who would bother to try to
get back his dime.
Making headlines is fairly easy,
| if you are willing to do the things
that grab headlines, or if you have
the luck, or the Imagination.
If, in the midst of hoity toity
drawing room crowd, all of the
fleas in a flea circus somehow
escaped their circus confines and
sought shelter on the guests, that
could get plenty of headlines, like
when dwarf was induced to sit
upon j. P. Morgan's knee during a
Capitol Hill quiz show.
Or like when the late Ivy Lee in
|duced the late Mother Jones to
shake hands with the then young
John d. Rockefeller in the midst
of serious inquiry into the why's
of odious Rockefeller mine labor
relations in Colorado.
Someone who never rated a
headline in a life time can get
big one by jumping off the Empire
State Building, which, fortunately,
is now said to be jump proof. But
it's been done, only the jumper
never seems able to read the head
lines thus induced. A three-story
jump is preferred by many because
there is strong chance of survival
and ability to read what get writ
ten.
A few days ago man jumped
from the Golden Gate bridge, land
ing safely in the water (if you can
land in water) because he was ac-
by a faithful parachute.
He got headlines, even though the
whole thing was about as import
ant as dog fight in an alley.
These things are excusable on
the ground that reporters and
headline writers know that people
like to read about freakish things
and about the foibles of other peo-
pie.
= X <
However, there is food for
thought in such things. Publicity
men could learn a good deal by
watching headlines. They could
earn that there is gain in the num-
Der of lines of copy to be had by
lumanizing their stories.
That goes for labor men and
causes, as well as for others.
Resort publicity men aren't en-
'irely foolish when they use plenty
IF pictures of pretty girls wearing
'canty bathing suits. They create
5he idea that fun awaits in such
resorts.
Accidents, too, rate notice. How
many remember the Birthday cake
or President Roosevelt that got
smashed when tho trIIck hoar;no n