Evening star., 1949-09-25
News of Video and Radio
Its Biggest Audience Yet Will See
This Coming World Series
By Harry Macarthur

This years World Series will
have the widest play-by play COW
erage yet on television. This is not
because television has developed a
sudden interest in the baseball
seasons climax, but merely be-
cause television itself has devel-
oped. Last year the series was
seen in part by two separated TV
audiences, the Boston games being
telecast in the East and the Cleve-
land games in the Midwest. The
coaxial cable link completed since
then viii make the video series
available in entirety in both areas.
Mutual, which has both tele-
vision and radio rights to the
series under contract, is farming
out the video coverage, not yet
having a TV network of its own.
The sponsor has made the tele-
casts available to all four net
works, a public service gesture
which insures a lot Of free air
time. Some IS stations in Is cities
will carry the series pictures.
The games will be seen locally
on WNBW, WOIC and WTTG.
Several reasons have combined to
keep the telecasts off of WMAL-
TV. The management feels, in
the first place, that it would be
unfair to all the others to give
all that free time to one sponsor.
There also is the feeling that it
is a little redundant for all sta
tions in the area to carry the
same program. since there un-
doubtedly are people who don't
care a hoot about the World Series
outcome. Then there is a prior
commitment to telecast the Wash
1ngton Redskin game on October
9, the series sponsor requiring that
q station must carry all games If
it carries any.
At least two other stations in
the country are not trading free
time for the privilege of telecast-
ing the series. Milwaukee will be
without TV series coverage, the
only station there, WTMJ-TV,
having turned down the deal.
Baltimore's WMAR-Tv also is
passing up the baseball classic.
On radio, the series will be
carried by Mutual and broadcast
by some 600 stations in the United
States and Canada. VOL is the
local outlet.
A new video show for which the
sponsor has high hopes will make
its bow Friday at 8 pm. on ABC
(WMAL-TV). It's title is "Auc-
tion-Aire" and it will be just what
the name implies--an auction of
automobiles, fur coats and such
trinkets. payment to be made in
labels from the sponsors canned
goods. A telephone system will
be set up to permit viewers In
New York, Philadelphia, Boston,
Baltimore and Washington to bid
against those In the studio au-
dience. You can't bid and then
run out to the store and stock UP
on canned goods to get labels,
either. If you are the highest
bidder. q man will be around
within the hour to check up on
you. There was talk last week
that 1t might be q Pinkerton or
q Burns man, to lend dignity to
the proceedings.
y r Il
Arthur Godfrey, the one-man
radio broadcasting industry, re-
turns tomorrow to take up where
he left off early In the summer
on CHS. His schedule again will
place him before the microphones
and cameras a total Of 7a4 hours
a week. Arthur Godfrey Time"
runs daily, Monday through Fri
day, from 10:15 to 1880 am. on
AM only. Arthur Godfrey's Tai
ent Scouts" Con AM and TV
simultaneously will be on Mon
days at $3.50. And again on