Evening star. [volume] (Washington, D.C.) 1854-1972, 1949-10-16
10000 10 Open Drive
Here Tomorrow for
Community Chest
Continued From First Page

drive is $3,991,719. This is $455,-
900 more than was raised last
year, but it is also several hundred
thousand dollars less than the
Chests 102 agencies say they need.
Drive leaders hope to go we'll over
the goal to make up this def
cheney.
Chairman Frank J. Luchs is pin
ming special hope on business So
licitation. Earlier organization of
the business units has given them
already from two to three times
as many volunteer workers as they
had last year, leaders disclosed
last night.
Special Committee Assists.
Chairman Luchs, aided by a
special committee of l00iyounger
business leaders, began planning
the drive last March with de-
termination to carry it over the
top. Since then, veteran cam
paigners have been impressed by
the marked enthusiasm in the
soliciting organization.
The goal can be reached if
everyone will pledge now. accord
ing to his or her resources, and
pay in convenient installments all
through next year." Mr.. Luchs
said in statement. I'VE do not
recommend cash contributions.
People are urged to give where
they work. thus decreasing the
cost of collections
Mr.. Luchs insisted on scaling
down the original $4.353,915 cam
paign goal recommended by the
Chest budget committee because
he feared it might dampen en-
thuSiasm. He cited last years ex-
perience, when near-record
$4,566, 100 goal failed of achieve
ment by Is per cent.
Business firms and their en-
ployes now are being asked for
nearly 100000 more than they
gave last year. Their quota is
81 DOL ,37l-nearly half the drive
goal.
Key Men Increased.
To 60 after this amount, the
pycirncc .YS,if
larger firms with Is or more en-
ployes. now has recruited over 600
key men, twice as many as last
year. Business II. covering the
smaller firms, now has 1000, three
times last years total.
Task of the keymen is to re-
cruit the solicitors who actually
will collect the pledges within the
firms. Chairman Luchs has
called for a days take-home pay
or. for those earning above $4,000
year. l per cent of gross income
as the gift from each employee.
Campaign leaders are hoping
many more employees will make
donations than last year. They
also hope for larger gifts from
many Of the firms. There are an
estimated $4,000 small firms and
$500 larger ones to be covered,
with total of 100000 employees.
In the Government, total Of
$l,585,411 is being sought. The
Government raised IS per cent of
It's quota last year, and three Gov
eminent offices. including the
Nays Bureau of Aeronautics. al
ready have reported 100 per cent
in this drive. The District Gov
eminent, seeking $105,000, also
has started its campaign.
Publicity Drive To Start.
Extensive publicity for the drive
will get under way this week, with
newspapers. radio stations. de-
partment stores and transit COM
panies cooperating.
Five thousand Red Feather pos
tiers already have been placed on
lamp posts on main thoroughfares
and shopping streets throughout
the Capital, and additional posters
are being carried in buses and
streetcars. Several stores are
scheduled to devote show windows
to the drive for the next several
weeks, and newspaper advertising
donated by 20 business firms
started today.
TeIevision and radio stations are
planning a number of special pro-
grams. The Star and Station
WMAL will inaugurate series of
dramatizations about Chest agency
work on WMAL and WMAL-FM at
1890 pm. tomorrow. Station
WOIC has scheduled a television
presentation of the Red Feather