Evening star., 1949-11-15
(This article is the fourth OF
d series on supplenaenting the
family incomeJ ...


(This article is the fourth OF
series on experimenting the
family incomeJ .-..,
Julietta K. Arthur's newly pub
lished book, How to Make q Home
Business Pay" Is one OF the most
valuable guides q woman planning
to earn money with her handwork
or by offering services to others
can have.
This book is truly as its pub
fishers claim, "a handbook for
women who want to earn money
at home" Mrs. Arthur offers de-
tailed information on kitchen
products that sell, on making hand
skills pay, on services people will
buy, on managing a home business,
on turning home into factory. on
what good packaging can do, on
selling what you produce, and on
laws and taxes one should heed.
d One Of Mrs. Arthur's first prem
ises is that a housewife must ap-
proach this business Of making
money in a well-thought-out,
thorough and practical way, and
she has scrupulously needed her
own. advice. She has consulted
experts in various fields for in
formation and criticism. She has
followed each chapter with a 'case
history" of a woman who made a
success of her own small business.
When possible. she has included
actual statements Of operating
costs, overhead, packaging costs,
selling expenditures and profits.
Also following each chapter is
an appendix, do You Want to
Know More" where addresses of
trade associations, women's ex-
changes, Government advisory
groups, outlets for products and
bibliographies ranging from free
Government publications to books
are included. In some cases, tests
developed to check STABILITY OF
products, effectiveness of packag-
ing and so forth, are offered. With
amazing thoroughness, Mrs. Ar
thur has sorted out and catalogued
needed, vital information that it
would take an individual months
Of hunting to uncover.
For example, here in Washing
ton, If you are interested in sell
ing homemade cakes you learn
in Mrs. Arthur's second chapter
that they must be produced un-
der conditions regulated by law
In the appendix is an alphabet
ical list of State officials con-
cerned with such regulations
Here you would learn that the
persons to contact in Washing
ton are the District of Columbia
health officer and the director o1
the Division Of Weights ano
Measures and Markets. To dis.
cover whether or not your cake
would meet standards Of com.
mercial bakers. you could check
yourself on a score card designed
by Texas A. and M. College. ANY
legal situations you might en-.
counter, such as coming and taxes
would be covered in the chapter
devoted to that subject.
Mrs. Arthur's chapter on pack
aging ID particularly interesting
"The sad TRUTH" she declares, "is
that nobody can afford to sit back
complacently and rely on mere
quality to sell his merchandise
!. packaging will always be your
most immediate step to a wider
audience. Manufacturers often
spend hundreds Of dollars for the
design Of just one label. If you
are going to meet this competi-
ton you will have to substitute
ideas for dollars. Along the way
you will find plenty Of inspiration
In the success stories Of other
women who have done just that.
For example, one woman ap-
peared at q clinic sponsored by
the New York State Department
of Commerce with an excellent
salad dressing she had prepared,
packaged in q clear glass bottle
with an expensive silver label
Designer Cate Glass made the
wise suggestion that she put her
product. instead, In q stoneware
crock or bottle which would pro-
tect the really delicious dressing
and at the same time hide the
unappetizing green color. Shs
proposed. also that common rec
sealing wax be used to stopper it t<
give it "tone," and q black-and-
white label which would be clear