Evening star., 1949-11-13

stop the Music" Colgate The
ater." Suspense" "Tele- -Theater."
"Fireside Theater," Morey Amster-
dam and Crusade in Europe"
The ARB survey was a diary
report. with viewers listing pro-
grams as they watched them.
Pulse rates programs by asking
questions, after the fact. Hooper
makes phone calls to video homes
while shows are on the air.
Perhaps the only message to be
cleaned from all of the above is
that program ratings should not
be taken too seriously unless your
name Is Milton Berle.
* *
Starting tomorrow at 4::45 pm.,.
WMAL is launching a new daily
serial for children, which has had
results in other cities that can
be called sensational. Titled Fire
fighters" its dramatic narrative
deals with the adventures of a
rookie fireman and. with the aid
of a participating club for its
young listeners, It also manages
to spread the message Of fire pre-
vention.
Not long after "Firefighters"
went on the air in Cincinnati, Fire
Chief Barney Houston wrote the
producers that false alarms had
been cut better than 20 per cent. ;"
1t was directly due, he thought,
to the program and its teachings.
Telenotes: Paul Whiteman,
whose television activities have
been. principally concerned with
the Saturday night "TV Teen
Club" became the head man of a
new video variety show last week.
1.-The Paul Whiteman Revue" is
seen Sundays at 7:30 on ABC
WMAL-TV) -. Elinor Lee. long
time commentator on women's
affairs for WTOP, also took the
helm of a new program during
the week. The "Elinor Lee Show"
will be q regular Wednesday-at-
S pm. half hour on WOIC. :.
Evalyn Tyner, the piano wizard
who contributes one of video's
liveliest half hours of musical en-
tertainment, is moving back to
Friday nights alto on WMAL-TV.
The Roller Derby telecasts move
from Friday to Saturday nights.
. Nina Foch and John Conte,
who met last season in a television
drama and recently became en-
gagged, will appear together again
tomorrow night on "Tele-Thea-
ter" (WNBW-8 PM. They will
play leading roles in Temporarily
Purple" . A new series of mys-
terry films starts tomorrow on
WMAL-TV. They'll be seen Mon
days at 7:45 pm. After q
couple of tries with night club re-
vues, Tonight. on Broadway"
(WOIC-Sunday, 7 p.m) comes
up tonight with excerpts from
Regina" the new musical version
of. "The Little Foxes" starring
Jane Pickens. Those night club
shows had the industry wags call
ing the program This Is Broad
way?" s--
Programs and People: WTOP
enters the after-1 am. field this
week with new personality,
about whom it is excited, or maybe
even wildly enthusiastic. He's a
young man named Gene Klavan,
who will follow Eddie Gallaher
nightly, from 1890 to 2 am. :.
Music lovers will get an additional
hour of symphonic music on Mon
day nights. starting tomorrow with
the WMAL broadcast Of the first
of the seasons neighborhood con-
certs of. the National Symphony
Orchestra. Bill Coyle of The
Star will be the narrator for the
broadcasts of the concerts, which
are presented in school auditori-
ums under the sponsorship of The
Star. Joby Reynolds. popu-
lar local singer, starts new musi-
cal program Tuesday night at
10:45 on VOL. Making music
with her will be Charles Keaton,
VOLS staff organiSt. Suzanne
Lundgren. mezzo- soprano, and
Joanna Floyd, pianist. will be