Evening star., 1949-09-23
Chest Quota Set
At S1,901,371 for
Business, Employees
By jones 6. Deone

BY jones 6. Deone
Business firms and their en-
ployes will be asked to give nearly
$4,000 more to this years Com
muhity Chest drive than they gave
last year.
The business quota in the drive
/ is $1,901 ,371-nearly half the
total goal of $3,99l,7 TIC. The drive
opens next month.
Chairman Frank Luchs, an
nouncing the campaign quotas,
appealed today for at least TO-
900 more donors and a minimum
gift of a full days take home pay
from all workers.
In addition to the business
quota, Mr.. Luchs set these figures
for the other two divisions cover
ing the entire Metropolitan Area:
Government, which raised ST.
4N.917 last year-$1 ,585, All, an
increase of 9.49 per cent.
ReSlQentlaI, S5O4, ,937.
Extra from Business.
Business is being relfsd on for
two-thirds of the extra $550,000
drive leaders hope to raise over
last years quota. Mr.. Luchs pointed
out. The business unit has Jagged
in past drives, and leaders hope to
boost its standards substantially.
! The Government and Residen-
. tial solicitors, on the other hand,
generally have achieved better
results and consequently are being
allotted smaller increases, the
chairman explained.
Geographically the quotas were
allocated as follows:
| Observation-Disclosures, $780,
$50 Cup 7 per cent?; Business
Unit I, 81 1.462.166 CUP IA per cent? !;
Business Unit II. $247,506 Cup %
per cent?.
County Figures Raised.
Prince Georges County-$6O,4 ,435
Cup 46 per cent?.
NEUTRALITY-SUSPICIOUS. Cup 10
per cent?.
Fairfax-$41,331 Cup SO per
cent?.
Arlington-s6o,s 1888 Cup % per
cent?.
Alexandria-$67, ,22s Cup 20 per
cent?.
The quotas for the nearby coun-
ties include both business and
residential solicitation, although
the individual counties have their
own breakdowns for these units.
Biggest stress in the new busi-
ness drive will be on the smaller
firms-those with fewer than is
employes-which make up Busi-
ness Unit II, Mr.. Luchs disclosed.
There are an estimated $4,000
such firms to be covered, with some
10000 employees. Yet last year,
only $500 contributions were re-
ceived from both the employees and
the firms themselves, Chest officials
said.
Many Not Solicited.
One reason-probably the chief
one-was that many of these
small-size companies never were
approached by any Chest solicitor,
the officials concede. There weren't
enough solicitors to go around.
This year, Mr.. Luchs said, the goal
is 10000 campaign workers, many
of whom already have been
recruited.
An estimated $500 firms of
Business Unit with Is or more
employees, have a total of $4,000
workers. Mr.. Luchs hopes to get
results with many who didn't give
anything last year-some 10000.
The new approach to business is
based on pre-campaign report
that said business firms and their
femployes should have a greater
share in the support Of the Chests
102 agencies.
Individual Gifts Outlined.
Mr.. Luchs said he is counting
primarily on business to carry the
drive $150,000 to 5000 900 over the
top. It is the only part of the
community yet to be tapped fully,
he said.
The campaign chairman said
employees should give l per cent
/ Of their annual salary if they earn
more than $4,000. or a days pay
if under that amount. Firms, he
said, should give a fair" amount
! that reflects 102 campaigns.
In the residential drive, the
housewife should be asked, he
J said, to give either what a days
; work is worth to her or one days
!; household allowance.
There were 330, 900 contributors
last year. This time, Mr.. Luchs
y said, he wants at least 400, 900. :