Evening star., 1949-04-10

/ lily, UUL III ItleFlSlOn areas the
loss is considerably greater. 1t is
estimated, for example. that the
box Office loss in New York City
is about 212 per cent.
! Alongside this estimated drop
in movie attendance you can place
another figure that is interesting
if you're an onlooker and prob
ably frightening if you own a
neighborhood theater. John w.
Craig, vice president of the Cros-
ley Division of the Avco Manufac-
turing Corp, said in speech the
| other day that the television re-
ceivers sold to date represent only
a 3 per cent saturation of the ma
tional market.
| II you're that theater owner
you can ask yourself a fascinating
question. When television is in the
hands of 60 per cent. say, of that
national market. will my box Of
nee take be reduced by so per
cent and. if it is, what will use
for the rent, and cakes and ale?
Whatever teleyision ultimately
does to the Nationwide movie
audience you can count on one
sure and one probable effect. The
probable effect will be better pic
lures in the movie theaters. Paul
Raibourne, vice president of Para
mount, points out that only 49,
000,0 900 persons see the average A
picture; that television will not,
for long time if ever, be able to
afford the $25, 900 to $4,000 a
minute cost of A pictures.
Even if competition for the >au-
dlence doesn't result in better
photoplays. Mr.. Raibourne says
you'll still have to go to movie
theaters to see Class A movies.
The sure thing is that Holly
wood will be in the television busi-
ness ultimately, either running it
or being run by it. Having been
divorced of theater ownership,
the motion picture makers can
afford to be unruff1ed by vidoe's
rising popularity. No one else has
all that experience with lights,
action and cameras.
Programs and People: All of the
networks have scheduled their
traditional broadcasts of sunrise
services next Sunday morning
and will have other special Easter
programs on the air. Three of
the nets. ABC, CHS and NBC, will
so on the air earlier than their
usual scheduled times for these
annual radio events. WRC
will have Holy Week services on
the air daily this week at las pm.
"Theater Guild on the Air"
(WMAL - Sunday. $50 p.m0
moves to Chicago for today's
broadcast. The play is Tanning
of the Shrew." with Burgess Mer-
edith and Joyce Redman. :. {.
The first commencement exer-
cises in MICS Education-by Radio
course will take place today on
University Theater" (WRC-
Sunday. 2:30 PM. The gradu-
ates will be the first so listeners to
complete the radio-assisted corre-
spondence course in Anglo-Amer-
ican fiction. conducted by the
program and the University of
Louisville. .eWEAM has anew
talent show (they used to be
called amateur contests) in the
Sunday at 8 pm. niche. The
weekly winners, selected by mail
vote of listeners, are promised
week at some local night club.
The Arlington stations Maj.
Bowes is Jerry Toronto. . Steve
Mccormick, long time presidential
announcer for MBS, becomes pro-
gram manager for VOL tomor-
row. ~
Telenotes: Fred Waring, band
leader who also has demonstrated
considerable talent for stage and
radio showmanship, is turning
now to television. The exact ma
ture of what he has in store for
video viewers will have to be dis
covered next Sunday evening at |
9 o'clock. when THE Fred Waring
Show" has its premier perfor-
nance on CHS (WOIC). Mar
garet Wycherly, the noted charac-
ter actress, will be the star of
Fairly Won" when it is presented
tomorrow at 9 pm. on "Video
Theater" (WNBW). -. Tex
McCrary, co-star with Wife Jinx
Falkenberg on "Preview"/ (WOIC
Monday. 8 PM has been given
an exceptional civilian service"
award by the Air Force. :.
WMAL-TV will take it's cameras
to the u. S. syNaval Observatory
Tuesday night for a closeup of
the eclipse of the moon that tele-
viewers can't get merely by walk
ing outdoors. The program is
scheduled for 10 pm, the eclipse
for 1923. The weather is un-
scheduled and could. of course.