davidaulloa/AmericanStories huggingface dataset:
Arizona sun., 1949-11-25
Thanksgiving

Yesterday was Thanksgiving and how many OF us were
thankful? There many who thankful, many
others who not thankful because they felt insecure
with clouds still lettering overhead They know not
what tomorrow may bring but nevertheless, they too
should be thankful for the blessings which have been be-
slowed upon them during the year.
We understand there normal man who is entirely
satisfied, but if wait until all desires grafied
in order to be thankful it is doubtful if the time will
arrive.
HAPPINESS IS RELATIVE TERM.
We happy because better off than some
people and unhappy because not we'll off as
others.
is to credit that many people live happy and
cheerful lives although those about have of this
worlds goods than The poor gets along very we'll
in his little cottage Notwithstanding the fact that the
millionaire across the road lives in palace
The right sort of is not made comfortable especial
ly by seeing other people uncomfortable.
Happiness is largely the product of our Imagination
If spend time imagining how much better might
be, shall be miserable.
1t easy turn the imagination the other way and
think how much worse mghtbe for This produces
in feeling of welbeing
healthy ought to be glad simply to be alive. All
things should be of interest to him.
One thing that should be remembered is that
capacity for happiness is directly in proportion to
capacity for suffering When cannot suffer acuely
can hardly be happy acutey Maybe this accounts for
the happy mood of the Negro which has always been
mystery to the white
Arizona sun., 1949-11-25
Letter To Editor

Dear Editor:
I received an edition of your pa
per and it was excellent.
I was born in Laveen, Arizona
and was reared in Phoenix, attend
ed Dunbar, and Carver High School.
I left Phoenix in April in AT and
have resided in Chicago and Ban
gor, Michigan since.
I joined the United States Naval
Reserve with 214 years of serv-
ice. I had my boat training at the
Naval Training Center at Great
Lakes, Illinois and now have the
rate of Gunners Mate 3rd Class.
When I left Phoenix the Arizona
Sun was smaller paper, but I'm
proud to see that my home paper
has grown. I would like to take a
subscription to the Arizona Sun.
Send me the rates.
I will visit my father, John Hask-
er, 1929 South 18th Avenue during
the summer of 1850.
Very truly yours
Ozia Hasker
3612 Indiana Ave Apt. 2
Chicago Is, Illinois.
In remaking the world after the
war, the side streets should not be
overlooked.
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16
Knights Lead in Jackson st. Circuit

After getting late start, the
Jackson Street Glass B Basketball
league is well under way and has
completed half of its schedule. The
league. sponsored by the Junior
Council Committee of the Jackson
st. Community Council. was orga-
nized to give tesm play to beginners
and groups not eligible for other
leagues in the community. Six teams
are entered and games are played
every Wednesday night in the Gar
field High gymnasium.
The Knights Club from Neigh
borhood House leads the league at
present with two win and no loss
record. The teams representing the
Japanese Methodist and the Japan
csc Presbyterian are tied with two
wirs and one loss
In the first gone last week, the
Bulldog Hi-Y team trounced the
Collins Cuintette 45-8 with Sandy
Swancv Gazing 10 points as high man
for the winners. Peter Yee tailed
points for the Collins bows who
put up good fight but found them
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16
DubS Walk Over
fife Sextet

Undefeated WWG's of the girls
asketball league had no trouble
inning Fife Monday night in the
buddhist gym. The Dubs downed
he visitors, "a to 9.
Bill Beach's Baptist Comets, led
W Mihara and Fukuyama, over
owered the Lotus Lancers, 35 to
g. in a Glass A game.
The scorings follow:
COMETS (35)-Mihara 8. Minato
1orita 3, Murakami 2, Ishimitsu 2
Yoshinaka l, Fukuyama 8. Nitta 4
ITO 6, Tokunaga 1; JANCERS OBJ
-Jinguji l, Oyabe 6, Mano 4, Naka-
nura 4, Edamura 8, Keno. Aoyama
WWG'S OAK. Kitayama 10, B
Yoshino 8. r. Tanaka 2, Tanino 4
9asegawa. Chikamura, Takizaki
FIFE (0-Hashimoto 2, Tanabe 7
Yoshioka. Watanabe, Mizukami
Yamamoto. Iwakiri, Ueda.
ANNA KAY'S (20)-Koz Nakani-
hi 7. Nagai 10, Kim Nakanishi. I
-anabe. M. Kinoshita. Iwasaki
Vuiii: STARLETTES G9)-A. 40
lama 6. S Nakashima S, ]. Fujii 6
=. Fulfil 2. Hirabayashi, Okamoto
Shimbo. Kobata. Tanaka. Fukeda.
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16
TOkuda Drug Trims Polka Dots, 5l-25,
To Win "AA' Crown; RiSShO Takes B

AL Mar and Heat Heyamoto led
the Tokuda assault on the thorough
" beaten Polks Dots. Tokudas were
out in front 25-11 at the game
break
Seccnd-half winning Rissho Roc
kets downed first-half victorious
Toda's Monarchs by a 25-19 count
10 snare the Class p diadem. TIE
Rockets held their four-point mar
sin throughout the contest. leading
at halftime. 1912. Kaz Ichikawa
Gerald Okamoto and George Fuke-
ola were the Rocket aces. Tom XII
tano of the Monarchs tailed eight
points.
In an "A" opener. Greenhouse
pulled a surprise by nosing out the
Savoys. 27-26
The scorings follow:
ToKUDA DRUG (5D-Heyamotp
10, l. Nishimura 7, Fujino l. S.
Fulfil A, Yasuda 5, A. Mar Is, Y.
Takeuchi. Kinoshita 6, Otani 4
Adachi /; POLKA DOTS (25)-D.
Fuiii u. Kozu l, S. Hata 4, A.
Loyie G, H Wong 6, B. Ohashi, K.
Ycai, Kawahara, Miyake, Suguro
RISSHO (25)-J. Mark 3, j. Ka-
lyama l. K Ichikawa 7, Tsutsu-
noto 3, G.. Fukeda S, Okamoto b,
Koizumi, Kawahara. Tsue, Hayashi,
F. Fukeda. MONARCHS Q9)-
Inouye l, Furugori, Kitano 8, Yu-
tani, Teramoto. Sasaki 2, Nagai Q
Matsuoka 2. Kono, Furumoto 2
Hirabayashi. Takashima 2.
GREENHOUSE enc. Aoyama
2, T. Mano 4. M. Mano 2, Nagasawa
1, Shigihara Q, Mikami 8, T. Funai
6, A Funai 7; SAVOYS (26)-
Osawa 4, Yoshinaka 2, zee 8, Hino
4, Yoshino 2, Kodama 8, Fujimoto
Shibata g.
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16
STARS
TO TEE OFF
THIS SUNDAY

Weather permitting, the Puget
Sound Golf Association will hoid
its February monthly tournament
this Sunday, Feb 20, it was announ-
ced today.
The starting times and the four
somes follow:
"a" FLIGHT
At West Seattle
3 am-Kawaguchi 10, Tsuboi 49,.
N. Nskagawa 10. UT. Nakagawa 49,
8:06-Shimoishi 13", Sakura IL.
s. Iwana IL, Arai IL.
8:12-Harada IL, Nakao IL, KaShi-
wagi IL. G.. Shimizu TO-
8:18-Umino 10, G. Okada 9. Ma
tori 9. K. Nakamura 8.
8:24-Okimoto 8. M. Yamaguchi
g. Hattori 7. Nagamatsu 4.
"B" FLIGHT
At jefferson
8 a..m--Tai II, Momoda II. T.
Furuta II. Tanigawa 17".
8:05-Urakawa II. Tachiyama II.
Teraoka II.
8:10-Miyake 16, Sakoda Is, Okla
motto 16. w Nakamura Is
8:15-Kiyomizu is, Egashira Is.
Uno Is, Saiki is.
8:20-Furukawa Is, Iwata Is. Y
Furuta Is, Sakahara Is.
8:25-Yoshino is. Miyahara Is.
B. Okada ID, Funai IA.
&C" FLIGHT
At West Seattle
$3.50 a.m.-Fujikado 28", Tsujimo-
to 30, Takagi %
8:36-Toda %, Tanabe 28", va
maguchi 81.
8;40-Kuranishi 20, Kihara %.
Hagimori 49,
8:46-Jitodai %. Mizukami 81,
Ted Jue 20, Iguchi 20.
8.52-Kashino 10, Eguchi 10, va
mazda Is. Yamane 49,.
not eligible for prizes.
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16
WaDatO Nisei OK
In Boxing Show

WAPATO, Wash, Feb. 16-Good
showing was made by Wapato rep
resented by four Nisei boxers at
last Thursday nights Yakima
YMCA boxing card
Turning in one of the top bouts
Charley Esparza of Yakima came
cut in the third round to win a
nod over Mes Umemoto Umemoto
stunned Esparza with right in the
first round. Both are 29-pounders.
Gilbert Inaba, l26, won a third
round technical knockout over
Chuck Lane, Yakima. Ken Segara
won split decision over Chuck
Belfield. Selah. Vern Harmon, Cen
trail Washington college. decisioned
Harry Umemoto who is a Wapato
Junior High school student.
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16
mel Rowling Schedule

Alleys 7 and 8-Higashi's VS.. In
ternational Realty.
Alleys 8 and ION w. Times VS.
Over the Top Beverage.
Alleys IL and 12-City Produce
VS.. Cathay Post.
TUESDAY, March 1
Alleys and IN. w. Times VS..
Hieashi's.
Alleys 8 and tInternational
Realty VS.. City Produce.
Alleys and 8-shanty Inn VS.
p. 8 Laundry.
Alleys 7 and 8-12th Ave Service
VS.. Main Drug.
Alleys o and 10--Cathay Post VS..
Sakahara's.
Alleys II and 12-PSvGA VS..
Over the Top Beverage.
TUESDAY, March 8
Alleys and 2-Cathay Post VS..
18th Ave Service.
Alleys 3 and 4-Shanty Inn VS..
Sakahara's.
Alleys S and 6-Main Drug vs.. In
ternational Realty.
Alleys 7 and 8-City Produce VS..
PSVGA.
Alleys and 10-Over the Top
Beverage VS. Higashi's
Alleys IL and 12-P 8. Laundry
VS.. N. w. Times
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16
NISEI GIRLS
TO COMPETE
In PIN MEET

SALT LAKE CITY, Utah, Feb
16-Third annual Nisei Women's
National Bowling Tournament will
be held on March 4. and 6 in the
Temple Bowling Alleys here.
Chairman Lylienne Kurisaki an
nounced today that there will be
approximately sixteen teams entered
Squads are expected from Seattle
San Francisco. Los Angeles, Denver
Idaho, Ogden and Salt Lake.
High bowlers competing will pro-
badly be Jean Numoto and Sue
Lew, Seattle; Kay Watanabe and
Chiyo Sugimoto, Los Angeles; Rosa
Mayeda and Amy Konishi. Denver;
Amy Kawsmura, Idaho; Make
Kato, Ogden; and Lylienne Kuri-
saki and Mitzie Iwasaki, Salt Lake
City.
The '48 winners we're: singles
Amy Konishi (510), Denver; doub-
les-Amy Konishi and Helen Mura.
saki f993). Denver; team-Salt Lake
All-Stars (Mieko Kusaba. Make
Ksto, Judy Haramoto, Chiyo Hori-
uchi and Lylienne KurisakD, 1852;
all-events-Amy Konishi (1501)
Denver; high game-Judy Hara-
moto (206). Salt Lake City; high
series-Maxie Kato 1929, Ogden.
Deadline for all entries is Sun
day, Feb. 20. All entries must be
addressed to Chiyo Horiuchi, CO
JACL, Beason building, Salt Lake
City.
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16
Who's Who
Among Cagers
TOKUDA DRUG
SEATTLE WaShl

Seattle, Wash.)
Mote Yasuda, Isao Nishimura.
Manabu Fujino, Shobo Full. Chuck
Kinoshita, Sci Adachi. Hold Otani
Yuk Takeuchi, Sub Takeuchi, Heat
Heyamoto. AL Mar. Stan Karikomi
coach.
AMERICAN AUTO
Portland, Oreg.)
Gay Chin, Whiz Wong. Bob Luck,
T-Bone Okla, Happy Lee, Bruce
Wong, Ronald Luck, Jack Nomi.
Willie Hirata. Mickey Tamiyasu
POLKA DOTS
Seattle, Wash.)
Daibo Full, George Kozu. Sci
hi Hata. Art Louie, HOWE Wong,
b. Ohashi, Koicni Yagi. Harry Ka-
vahara, c.. Miyake, Kallio Suguro.
BEACON CLEANERS
(Spokane, Wash.)
E1dLlk lIO anu Od0dO hulOlWd, W.
captain; Roy Suzuki. George Saiki,
Teddy Yonago, Paul Kurose, Hugh
Xasai, Sammy Hirata, Bob Kuri-
nura COACH.
MERCURY
Seattle, Wash)
Tommy Deguchi. Bobby Yasuno-
bu. Richard Tsuji. Blotz Suyama,
Art Yoshioka. Kay Saito, Gaylord
Iwasaki. Ray Otani, George Kurata,
Jiro Yoshitake.
ESQUIRES
Portland, Oreg.)
Hiro Onishi, Joe Nishikawa, Ned
Mazda, George Murakami, Ray Ma
tsushita Shorty Kaga, Indy Sata,
George Tsugawa. Joe Tanaka. Fred
Toya, Ben Soejima, Jim Miyoshi
John Murakami, coach.
NUGGETS
Seattle, Wash.l
Shig Kaseguma, TAX Yagi. Pat
Hagiwara, Johnny Kusakabe. Joe
Full. Raymond Sasaki, Sam Sakai
Junks Ikeda.
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16

Two local basketball league cham
pionships we're decided last Friday
night in the Buddhist gym.
Tokuda Drug proved that its team
was the boss five" in the Glass
AA circuit by smothering the
Polka Dots. 81 to rs. in the show
down tilt. The druggists charged
nto a commanding $50 lead be-
fore the stunned Polka Dots could
hit the hoop for their first point.
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16
|Centralia Thumps
Seattle NiSei

Centralia blasted Tokuda Drug,
local Glass AA championship quin-
tet. in an exhibition game Sunday
on the Buddhist floor. After gaining
a 1920 lead at rest period, Contra
liza moved right along to win, 54
to 80.
The scoring follows:
CENTRALIA (54)-Beeler 10, Nc
Nulty IA, Jones 20. Pierce 6, Carl
son, Raymond 4: TOKUDA (38--
A. Mar, Heyamoto 8, Fujinc 4,
Yasuda 6, Y. Takeuchi Q, Kinoshita
6, H. Otani, Nishimura 8, S. FuJii
4. Adachi, s. Takeuchi.
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16

going in the Inland Empire city.
Seattle's Mercury. Nuggets and
White River or Wah Nee and Por,
lands Esquires will be the other
our quintets in the cage classic.
AL Brightman, young and popular
basketball coach at Seattle Univer-
sity. will present the awards-the
three-year perpetual trophy, the
permanent championship cup, the
runner-up trophy, and the consola-
ton cup-at the tournament sports
lance on Sunday. Feb 20. in the
Buddhist auditorium.
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16
THIRD ROUND
TUESDAY, Feb. %

Alleys l and 2-PSVGA VS.. Shan
ty Inn.
Alleys 3 and Main Drug VS..
P. s. Laundry.
Alleys and 6-Sakahara,s VS..
18th Ave. Service.
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16
LATE BASKETBALL RESULT

Fey (32)-DelFierro IL, Beltran
2. L. Mamon 10, Caasi 6. Murrsv
Santos. b. Mamon; MAIN DRUG
CROWS f28)-Hayasaka 4, Komo.
rita Q, Kato, Shinoda 2, Sato 2
j Mizvki, Okla IL, Onodera 2, Okla
zaki. Shioyama. Okiyama 4.
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16

elves outclassed.
In the second game. the Knights
Club chalked up 500 win against
the Japanese Methodist team. The
Knights were spanked by their
pringy forward, Joe Chiprut, who
tailed II points. Guard Sol Can
diotti took. second hcnors with II
points. The teams were more evenly
matched than the lopsided score
'ndicates-the Methodists played q
good game but lost all the breaks
while the Knights were deadeyes
and couldn't seem to miss. Roy
Tanagi led the Methodists with S
points.
The third game IVES won by the
Japanese Presbyterians from the
Kings Club by default
Each team will have two more
games to play during the league
schedule and the Knights and
Bulldog lily will have ore make
up game to play
The following games are sched-
lied: Feb. Is, Knights VS.. Japanese
PRESBYTERIAN: Kings VS. Bulldog Hi
Y: japanese Methodist VS.. Collins;
Feb. %. Knights VS.. Collins; Kings
VS.. Japanese Methodist; Bulldog
lily VS.. Japanese Presbyterian.
On March 2, there will be plav-
off among the four leading teams
with the League leaders against the
third place team and the second
playing the fourth. The winners OF
these two games will meet the fol-
lowing week to determine the Lea
rue championship.
Team standings in the league are
as follows:
w J.
Knights Club 2 O
Japanese Methodist 2 1
japanese Presbyterian 2 l
Bulldog Hi-Y 1 1
Kings l 2
Collins O 3
How weak q thing Is gentility, II
n wants vtyfy,al-Rt.IJar
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16

The Towering of civilization is
the finished mantle man OF
sense. of grace. Of accomplishment.
Of social power-the gentleman.
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16

How weak q thing Is gentility, II
II wants virtuei-FuIler
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16
Basketball Sked
WEDNESDAY, Feb. l6
Tn Ruddhist Gvm

In Buddhist Gym
p.m--WWG's VS.. u. W. Goods
tG)
pm.--Anna Kay's VS. Lotus (G)
3 pm--Fife VS.. Starlettes (G)
THURSDAY, Feb. II
IN Buddhist Gym
7 pm.--WWG's VS. Chicks 90
pm-Anna Kay's vs. U. w. CO.
eds (GN
8 p.m.-Starlettes VS.. Lotus &C.
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16
BALL TOURNAMENT STARTS FRIDAY
TOkuda, Mercury Will Meet in Opener
THE '4s TOURNEY ALL-STARS
MEMS


FIRST TEAM-Isao Nishimura,
Tokuda Drug; Glen Yee. Cathay
Post 1856 Ray Otani. Mercury. Ray
Sai;o, Ontario JACL; Shig Saka-
moto, Portland Stars.
SECOND TEAM-Mote Yasuda.
rokuda Drug; Roy Suzuki Beacon
Cleaners; j. Matsumoto. Ontario
JACL: Al Mar. Cathay Post 1856;
Shobo Fuiii, Tokuda Drug
WOMEN'S
FIRST TEAM-Kay Shigehara.
Anna Kay's; Betty Jean Andrews.
wwG's; Keiko Kitayama, High
School: Toni Yoshioka, Lotus:
Decko Iwasaki. High School: Carol
Daty, High School.
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16

Men Of courage, men Of sense
and men Of letters are frequent;
but a true gentleman Is what one
seldom sees.-Steele.
The Northwest times. [volume] (Seattle, Wash.) 1947-1955, 1949-02-16
'4s TOURNEY FINALS

Tokuda Drug 81. Cathay Post
rs (mens championship
Mercury 40. Portland Stars "a
mems consolation
High School %, WWG's 10 (wo-
mems championship
Evening star., 1949-07-14
Fringe-footed Lizard.

During the summer many nature
hunters develop their skill Of track
reading. Those who spend their
vacations on the deserts find ample
opportunity to increase their knowl-
edge.
The deserts of California ano
Arizona offer exceptional facilities
for practice. To many a desert
appears to be a lifeless waste. To
q trained reader, the signed diaries
are thrilling reading material.
One of the most beautiful dwellers
on the sand dunes Of both States
Is the fringe-footed lizard who swims
swiftly under the sand. These
unique travellers have discarded
scales like those worn by most lizards
for q rounded on fiat smooth body
and they have fringes on their feet
to hasten movement under the sand.
Further, they have special protec-
ton for their eyes and an efficient
ejector for particles getting into the
nose. ~.
During the spring the nuptial COL
ors are beautiful and the swift
traveller resembles an animated
Jewel. His back is orange-vermilion
on a pure white ground color. On
his back and shoulder a pattern
picked out in maroon and black. At
other times 1t takes an alert observer
to see the lizard in its perfectly
matching colors.
One very interesting thing about
Evening star., 1949-07-14
Natures Children
BY LiIIion Cox Athey

the sand swimmer is his false eye
This third eye is located behind the
true eyes. The eye on the crown has
a pupil, iris and curved lense-like
covering. No use has been found fol
this eye. Some claim 1t is to regulate
the heat for the brain.
From early morning until late
afternoon, sand swimmers seek the
ridges, here the sun is the hottest.
The lizards find insects here In
abundance.
Maltese cross" signatures lead
from the creosote bush to the sunny
ridges. The lizard-eating ground
cuckoo or roadrunner is stalking
lizards for baby food. Nearby nests
are full of baby roadrunners waiting
for their rations. In spite of the
swiftness of the lizard, it is not quick
enough to outwit thea roadrunner
Yet the number of lizards are ample
each spring to feed both parents
and young. ~
Reading sand diaries is mora in
tereSting and as thrilling as dstec-
tive stories, further. you can follow
a signature that will lead you to a
scence of murder, courtship or tree
for-all fight.
One summers vacation on the
deserts of California or Arizona, OF
even the sandy beaches, will qualify
you for membership in the sand
reading fraternity.
Evening star., 1949-07-14
The BIRDS EYE BIRD
MY ~ 7avN0Ek ooH1 m4x7 nNs aANE 1Ml
YOU SQUEEZE TIE THE M2EN!Ne WITH YOU
oeAheEs IN THE MORNING. JAt<iN6 a 7:I5 1KAiNz
Nv Word for 1t
By Frank Colby

Taggart Associated Bakeries Chead-
quarters in Kansas City. The pro-
gram was called Frank and Her
man. I was Frank" and Herman
Engel, a German comedian, was
Herman"
A clipping in my scrapbook roads
(Oct. Is, 1929: THE initial program
of Frank and Herman will be de-
voted to composition of commercial
song for the opening and closing OF
the broadcasts. They viii first put
words together to form, lyric and
then they will put the words to
music"
Now the bakeries for which we
broadcast were located in Houston,
Waco, Little Rock, Oklahoma City,
Atlanta, Cedar Rapids, Memphis,
Tulsa, San Antonio, Corpus Christi,
st. Joseph, Kansas City and Muncie.
Several other places were added
later. The sponsoring bakeries vari-
Gus brands of bread were Fair-Maid
Hilltop, Colonial, Rainbow, Manor
and 30 on. It was therefore neces-
sary to transcribs . separate singing
Evening star., 1949-07-14

commercial for each bakery, the
record to be played at the beginning
and ending of each broadcast.
This was the first use OF tran
scribed singing commercials In the
history of radio, so far as ! have
been able to ascertain.
ne music chosen was the old
Civil War marching song, When
Johnny Comes Marching Home. "
And here are the words (the name
of the bread was changed to f1t the
local name):
Buy loaf of Fair Maid bread today,
today.
Ask your grocer for the best and
he will say:
Fair Maid bread, and I'll tell you
Because it makes the butter ny"
Buy loaf of Fair-Maid bread today.
And that, readers, is what started
the whole business. Please forgive
me!
Evening star., 1949-07-14
Who Started Those Singing
Commercials?

Several persons have pleaded
guilty to inventing the radio singing
commercials. Billy Rose thinks he
originated them. John Guedel, who
produces People Are Funny" and
several other network programs, is
sure he's the culprit. The authors
of the "Pepsicola hits the spot" song
are positive that they started the
singing commercial craze. And there
are many other claimants.
All are mistaken. 1t was I who did
ITO years ago come October Is!
And have newspaper clippings to
prove it.
Now you are wondering why any
sane person would voluntarily con-
fess infiicting such a scourge upon
the Nation. The truth Is, I am
appalled, at what I have done and
seek to ease my conscience by con-
fession.
1t came about thus. My (then)
advertising agency created . comedy
radio program for the Campbell
Evening star., 1949-07-14
Goren on Bridge
Making the Little Things COu

Making the Little Ihangs Count'
Extravaganza In the Use OF inter-
mediate cards accounts for the loss
Of a great many hands. Tens, mines
and even eights are not always &C
corded the respect to which they
are entitled. Many trick has been
ssquandered because Of an anxiety on
the part of defender to signal with
"a card that he could i'll afford to
spend. An example Of sound econ
omy in the matter Of intermediate
cards is provided by today's hand.
The bidding was right out Of the
] book. South's jump rebid to
two no-trump was well justified by
the texture of his hand and the
point count of 20. A momentary
digression may here be in order
to point out a widespread abuse
that is, the indiscriminate employ
ment of jump two-no-trhnp rebids
when opener holds only slight values
above his opening strength. Such a
call normally requires 10 or 20 points
or IL honor tricks in excess OF an
opening bid. There is reluctance
on the part of many players to rebid
one no-trump when some excess
values are held for fear that re-
t sponder will interpret this as weak
ess. Such apprehension is uncalled
~. A player who has opened the
Sdding has already established the
bet that he has a good hand which
responder must not lose sight OF,
though mild rebids are made by
opener. With this thought in mind,
the one who has opened the bidding
should refrain from making doubt
full jumps on the second run.
With the opening lead of the
queen of hearts, declarer could see
that he had his work cut out Tor
him. There was the diamond suit
to develop and the club f1nesse to
take and dummy was rather shy
of entries. A count of the assets
made it clear that the club f1nesse
would have to be relied upon and
/. that two tricks would have to be
developed in diamonds.
j The normal procedure would be
!; to play in the hope that East held
the ace of diamonds and make two
leads toward the king-queen, but
entries were not available for the
purpose. There was another play
that offered an equal chance Of
success. That depended upon the
$3.50 chance that West held the jack
of diamonds. Declarer therefore led
q low diamond to dummy at trick
two. West was obliged to win with
:, the jack and cleared the hearts.
Another diamond set up the re-
mainder of the suit and West cashed
his long hearts, for the third and
fourth defensive tricks, but that con-
cluded the East and West boom.
Declarer was not even subjected
TO the mental anguish of the
finesse Of the queen Of clubs, for by
the time four heart tricks had beer
ulayed, and four diamonds, East ha6
to make three discards. Since he
had to hold on to four spades, HI
parted with his clubs In the hops
that partner could do something
about that suit. So that when tht
last lead came from dummy ths
king showed up perforce.
tcepyrtxht, 1s4s, by Charles Il. oorsa