Evening star. [volume] (Washington, D.C.) 1854-1972, 1949-10-19
Chest Drive Success
Seen # All Employees
In Firms Are Reached

II all the employees In all Wash
ington area business firms are
solicited this year, the Commu-
nifty Chest fund drive is guar
anteed to go over the top"
This was predicted yesterday
by Minor Hudson, co-chairman of
Business Unit I. at the units
opening rally at the United States
Chamber of Commerce Building.
In past years, only 80 per cent
Of business employees were con-
tacted," declared Mr.. Hudson.
THAT was the great weakness in
our campaign The overall area
quota of $3.991,719 is bound to be
met, he said, eff we hit that
other two-thirds."
"Cover Every Firm"
Mr.. Hudson asserted there are
$500 companies with 10000 en-
ployes who have never given to
the drive. just because they never
were approached. He called on
the several hundred "keymen" to
try to cover every firm, execu-
tive and employe" in Washington
area business.
Campaign Chairman Frank ].
Luchs also expressed confidence
the unit goal of 1852 900 will be
attained, pointing out there are
almost twice the workers this
year as last" Edward j. Keyes,
executive director for the drive,
emphasized the Importance of
keymen and co-keymen appointed
by executives.
Business Unit I. covering firms
with Is or more employees already
has opened advance solicitation
in 125 firms. These early efforts,
said Maurice L. Nee. unit CO.
chairman, would be responsible
for half of the units quota.
InstalIment PIedging.
In urging workers to hit hard
on lnstallment pledging. Thorn
ton Owen, also a co-chairman,
pointed out people are used to
buying on the installment plan,
land there's no reason why they
can't give on the installment basis
likewise" One days take-home
pay from each employe is not too
much that way. he added.
Guest speaker at the session
yesterday was DR.. Cloyd Heck
Marvin. president of George
Washington University. who
traced the growth of the Com
munity Chest since it's beginnings
in the late 1920s, and asserted
when we consider the population
increase and the increase in the
wealth of the community" the
job OF raising money today is no
greater than in 1929.
The Advance Gifts Units met |
at noon today in the Hotel
Washington, as did part of Bust
ness Unit II, covering small firms.
The second half of Business Unit !
II will meet at noon tomorrow.
The first report meeting is sched-
uled for Monday in the Washing
ton Hotel.
"Bellwether" Gifts Received.
Chest headquarters yesterday
received pledges and gifts of 81
LOG from the first of 1875 bell
wether" business firms that have
undertaken to I complete their
solicitations by the opening report
meeting October 81.
The firm is the G.. B. Macke
Co., 212 H street NV, which
operates an automatic vending
machine business. Ninety three
employees gave $1,022, executives
gave S484 and the firm itself gave
5000. Aaron Goldman, president.
is chairman of Business Unit II
in the drive.
The Chest yesterday opened a
trailer on F street near Fourteenth
street NV. for the sale of tickets
to the Red Feather Gala Show
to be held at the Armory at pm.
next Tuesday. The trailer will be
open from 10 am. to $3.50 pm.
daily.
Campaign Chairman Luchs
thanked the Advertising Club of
Washington at its weekly meeting
yesterday for its cooperation in
preparing publicity for the drive.