davidaulloa/AmericanStories huggingface dataset:
Arizona sun., 1949-12-09
THINGS ADVERTISING DOES
By Graham Patterson
Publisher Pathfinder News Magazine


Recently large research organization queried some
thousands of and women in than 100 different
cities scattered from coast to coast the subject of ad
vertising. The question asked "Do you believe
that advertising makes the things you buy cost more or
Surprisingly 80 per cent of the people questioned
thought that advertising makes things cost more while
only 80 percent stated they believe advertising lowers the
cost of products.
This all the surprising when realizes that
nowhere else in the world has advertising 8 better
srated it's tremendous power lower the cost OF
Where else for instance, will you find such large
Of Of f % a on
will you find many people enjoying so many abor-sav
ing electric roners toasters rac
tors automatic furnaces, washing machines home treez
ers? And in offices and business establishments time
saving and laborsavng devices such as the adding ma
chnes calculators debating machines are common
place.
To American inventive genius, of course, goes the
credit for devsng most of these wonderful things but
nventng product does not automatically make avail
able to everyone People must first learn that prod
uct is available what it is for what it will do now 1t Will
time work, money, make life safer
fuller enjoyable in way another It is adver
tsng's function to tell them.
But even that is not sufficient Those who want the
product find it too high price for them to afford
be high. AS more and more people want the product
however the cost of producing it lowered for it is only
because Of production that many of wonder
full modern household devices and other things be sold
at price that brings them within the reach of millions
instead of hundreds
Again. that is where advertising performs vitality i'm
portant service-in creating sufficiently large demand
does make product popular; it is the products popu
arty that makes it's production practical and the
price economical And is advertising that creates that
popularity.
particularly good illustration of the working of this
economic cycle is the automobile Only 40 years ago. you
had pay considerably than current prices for
automobile that could compare with todays models
Advertising created the demand for and auto
mobiles and the output increased the product improved
and the price went down. Can anyone say that adver-
tsng added to the cost of automobiles?
Radio is another example. When radio sets first came
the market they cost much teevison receivers DO
today But advertising spread the word of the end
fhof
and as they did, manufacturers able to produce
stantly better sets at lower and lower prices.
In addition to making more things available to more
people at lower prices advertising provides the public with
safeguard that not always recognized For the
facurer, investing szable in advertising realizes
that the volume sales that will repay his investment
be insured only by producing honest product that will
live up to his claims.
will be made after
Arizona sun., 1949-12-09

The Negro people must remain
united if they are to force the sec
ond session of the Eighty-First
Congress to pass civil rights legis-
lation and any "dogmatic brushing
aside" of offers of cooperation can
only weaken the fight and help
the Dixiecrats, William L. Patter-
son, National Executive Secretary
of the Civil Rights Congress has
declared in letter to Roy Wilkins,
Acting Secretary of the NAACP.
On November 18th, Mr.. Patter-
son announced the wholehearted
support of the Civil Rights Con-
greSS and its chapters throughout
the country for the NAACP-
initiated National Civil Rights
Mobilization, which is to eliminate
in national conference in Wash
ington on January 1917, 1850. Mr..
Wilkins rejected the offer of sup
port by the Civil Rights Congress-
1--WE understood your Call to
mean what it said," Mr.. Patterson
wrote. 1--WE understood that unity
was desperately needed to achieve
the detectives of the Civil Rights
Campaign"
He continued, "You have out
lined a Crusade which has great
potentialities. Let us work to-
gether to achieve all that is in
herent in those plans. We, too,
seek to realize full and complete
democracy under the American
Constitution and the American
concept of democracy"
However" Mr.. Patterson added,
"the trail of broken promises made
by major politicians creates grave
doubts in our minds as to what
will be given. We know that demo-
cracy is not given. We know that
all can be won in militant united
struggle History has placed
unity upon the order of business"
Mr.. Patterson explained that he
was mindful of the difference in
outlook existing between the NAA-
CP and CRC, but said that he was
impelled by his understanding of
Arizona sun., 1949-12-09

The dollar is becoming an out
cast, ayers an economist. How
ever, all of us are willing to be
big brother to it.
Arizona sun., 1949-12-09

no payments will be made after
July 25, 1852.
The headlines do not apply to
veterans who enlisted or re-enlist-
ed under the Armed Forces Vo1un-
tary Recruitment Act. They have
up to two years from their date
of discharges to claim readjust-
ment allowances, provided that
they apply within five years from
the termination of their Public
Law 100 enlistment or re-enlist-
onY1f
Arizona sun., 1949-12-09
CARS FOR DISABLED
VETERANS

World War II veterans who in
service lost, or lost the use of, one
or both legs at or above the ankle
may be entitled to receive an au-
tomobile or other conveyance at
Government expense. They have
until June 80, 1850, to apply.
Carl r. Gray, Jr., Administrator
of Veterans Affairs, said flatly that
the $2.8 billion special dividend to
be paid to some 100000 World
War II veterans next year is a
dividend under law, not "bonus"
or a treasury grab," as it has
been called in some quarters.
Evening star., 1949-05-25
Walters Phone Coll
To Miss Perkins Led to
Inquiry OfficioI Says
By Joseph Young

A telephone call to Civil Service
Commissioner Frances Perkins
fro mRepresentative Walter. of
Pennsylvania, the House Demo-
cratic patronage chief. was the
start of the commissions investi-
CATION and subsequent order Of
dismissal involving Roy James, it
was disclosed today before a Sen
ate Civil Service subcommittee.
The disclosure was made by
Lawson A. Meyer, the commissions
executive director, who said the
commissions post audit of Mr..
James, who was an $8,500-a-year
Army Department employe. fol-
lowed the phone call. Mr.. Meyer.
however, reiterated the commits
sion's denial that political pres
sure caused 1t to find Mr.. James
unqualified for his position as a
programming specialist. Post
audit" is the commissions express
sion for its checking up on an
employe after he takes a job.
The subcommittee. headed by
Senator LANCER, Republican, OF
North Dakota, is investigating
charges made by Mr.. James. a
Government career employe with
18 years service. that his dismis-
sal was caused by pressure
brought by Representative Walter.
Mr.. James resigned from Govern
ment service briefly last year to
make an unsuccessful race on the
Republican ticket for the con-
TA1 y
Evening star., 1949-05-25
spseial pispeseh 10 Ths ssar

PHILADELPHIA, May 25.-Mor-
ris cafritz. Washington real estate
operator. spent $4,000 here at .
public auction sale of the famous
Drexel jewelry collection. it was
learned today.
The jewelry belonged to the late
Mr.. and Mrs. George w. Childs
Drexel. who once ruled Philadel-
phia society. Mr.. Drexel, fnancier
yachtsman and one-time pub
Usher Of the Public Ledger. died
In 1874. His widow, the formei
Mary s. Irick, died last December
There were no children. The
bulk Of the Drexel estate was left
TO the Drexel Institute Of Tech
nology, which collected $304 .00e
from the sale Of the jewelry alone
Mr.. Cafritz was the frees'
spender among more than SOC
persons who attended the auction
last Thursday and Friday TO bid
or Just to cape at 254 items rang
ing from q garnet parasol handle
TO . necklace containing 46 grad
uated round diamonds weighing
about 90 carats. He bought the
necklaces for 9ss. 1000. tho highes,
Evening star., 1949-05-25
New Disorders Occur
In ItaIy's Farm Strike
~ the Associated Press

ROME, May 25.-New disorders
broke out in both the north and
south Of italy today as the farm
strike, which has already resulted
in two deaths and over 100 in
tured, entered its eighth day.
Police arrested more than 15o
strikers who invaded farms s,
fought with workers and tried to
occupy land.
At Andria. near the Adriatic
port of Bari, some 1000 strikers
marched onto farmlands. Police
drove them out and arrested their
leader-the secretary Of the local
communists dominated chamber Of
labor.
In Northern Verona 5000 strik-
ers also sought to occupy farms
but were driven out by police. In
running fighting. during which
police used their clubs. more than
80 strikers were injured. Neal
Venice % persons were arrested
following fighting between strik-
ing and nonstrikipg workers.
There was no Immediate sign
Of q solution for the strike which
threatens rice. wheat and hay
crops.
The strikers are asking for g
national contract with better
working conditions. Landowner
are holding out for contracts on
q provincial basis.
Evening star., 1949-05-25
Shanghai Torn by Roaring Battle
AsNationa|ists> FightingtoEscape
Reds Blow u p Arms Fuel Dumps
James Lack of Experience Led
ToOuster, Civil Service Says
Commission Outlines
Action in Case, Cites
His Right to Appeal

The Civil Service Commission
made public today a chronological
account of its action in the case
Oh Roy E. James. Army Depart
ment program analyst. and ex-
planned its dismissal order against
Mr.. James was issued because
nothing in his previous experience
fitted him for the job he held.
''Mr. James has the right of
appeal to the commissions Board
of Appeals and Review If he feels
that his experience has not been
properly evaluated," the commits
sion commented In its statement.
The commission stated it prom
ised to "look into the case and
determine whether the appoint
ment was in accordance with the
regulations" after Representative
Walter of Pennsylvania. Demo-
cratic patronage chief in the
House. had made inquiry.
Commission spokesmen had
emphasized previously. however.
that Mr.. Walter exercised no
pressure" on the commissionD
Mr.. James. a Republican, ran
against Representative Walter for
his House seat last fall and con-
tends that Mr.. Walter demanded
his custer from his Government
Job.
In pursuing its inquiry, the
commission related, it was found
the Army Department had not
furnished, after lapse Of two and
a half months. the post audit"
report on Mr.. James which regu-
Evening star., 1949-05-25
Cofritz Pays $78, 900 for Gems
At DrexeI Collection Auction

price paid for any article IN the
collection.
He also bought these items: A
Tiffany platinum and-gold neck
lace set with a 25-carat emerald
as big as an airmail stamp, Il
smaller emeralds and 149 dia-
monds. $1,000: a soo-diamond
Ichoker worn by Mrs. Drexel in her
dowager days. $7,400: a platinum
link bracelet containing four
Cabochon emeralds and lsl dia-
|monds, $500: a diamond and
turquoise necklace, $4.400: an
emerald and diamond brooch,
So, 800: diamond and turquoise
brooch. "a 300: a necklace contain
ing 81 matched. graduated oriental
pearls with q cluster diamond
clasp, 81 $50: q 74-diamond brooch
with q turquoise center. i.625,
and q nine-strand necklace Of seed
pearls on platinum mounting
set with diamonds. $500.
Before the sale started. Alc-
tioneer Edmund B. Brickley Of
Samuel T. Freeman a Co. esti-
mated that the jewelry collection
would bring between 5000 900 and
S225. 900.
Mr.. Cafritz and his wife. Gwen,
win celebrate their 20th wedding
anniversary July II. =
Evening star., 1949-05-25
TrumonNomes Nathaniel Davis
New Minister to Hungary
Will Replace Chopin,
Called Home After
Mindszenty Case
BY the Asseeio,sd Press

President Truman today nom
mated Nathaniel p. Davis as
Minister to Hungary, where this
country has had no representa-
ton since the trial Of Cardinal
Mindszenty.
The action set at rest reports
that the post might be left vacant.
Mr.. Davis. now Ambassador to
Costa Rica. will succeed Selden
Chaplin. who returned to Wash
ington for consultations" follow
ing the Mindszenty case.
In q letter to Mr.. Chaplin. re-
leased with today's announcement,
Mr.. Truman said he expects to as
sign Mr.. Chaplin soon to IAN i'm
portant diplomats" post.
Three new ambassadors were
nominated at the same time, they
are:
Joseph Flack. now ambassador
to Bolivia. to be ambassador to
Costa Rica. succeeding Mr.. Davis
Evening star., 1949-05-25
Union Charges Indictment
.0f Bridges Is Ordered
sy a.. Assssa~ssA fsss.

sA. FRANcIBCo. May a.
The Cfo LonRsisorefnenis Union
charged today tire administration
has ordered the indictment 81
Harry Bridges, the urion pres
idenf.
United States Attorney Frank
Henneasey sasd o Federal Grand
Jury today would consider an In
pcrtans Indictment
He refused further comment
except 10 asy. Il have ssrict orders
from waxalngson not 70 ssy any
thing about this
Tl,e statement issued b. tsss Ia
srrnataonsi Longshosensns and
wagehouenen's unsou hesdasssf :
ssra did not say on what grounds
indictment Of Mr.. BfdEss had
been ordered
on< az tie key axures tn ssss
|isss Bridges eeportassas h@sssnx
arrived laers from WasaanEtan.
He d .yohn r. Bcyd sp~essi sszsss-
ant 70 Assorney 0enexhl Cara.
He refused 70 connerss % his
ry,asxaon. He told q fspwf<T iass
|nsxnt. IN be happy 70 taax 70
yoaa sosnnvow.
Mr.. Hr3dKea. an AusissiaMss. sfas
termed an 'ssseyEessc fR1eAi. rAas
NOT Communists tn nnsdanxs ssae-
snsstea 70 sae taea Secretary ~
Labor Yrsnnsa Fskins sfEsw tae
1875 iesgsng. He ssesszss "a
AMERICAS rifixxn ss is<s
Mr. Bridges vss Espessed -
sxew York.
Evening star., 1949-05-25
Reds in Berlin
Bow 10 Demand
OF Rail Strikers
Pay in West Marks
Offered in Move
To End WoIkout
BY the kssoeioied Press

BERLIN. May 25.-The Rus
sian-controlled German railway
system today proposed a settle
ment Of the bloody, five-day Ber-
lin railway strike with an offer te
pay the strikers in West marks,
This would meet the main de-
mand of the striking West Berlin
railway workers.
The offer was contained in an
interview with Reichsbahn Presi-
dent Willy Kreikemayer by the
Soviet-controlled Berlin radio.
The union called an immediate
conference to consider the terms
Kreikemayer made 1t plain that
the plan called for charging West
marks, worth four times as much
as Russian-zon East marks, for
train fares in the Western sectors
Strikers to Get Jobs Back.
The railway head said in his
interview that the strikers would
be taken back. except for those
the company considers guilty OF
damaging property.
The $4,000 Western sector en-
ployes left their jobs Saturday
causing a complete halt in raj
transportation within the city.
The Russians threw a new dis
cordant note in the rail situa-
ton by demanding custody of 10.
comotives In American sector
railyards. Forty Soviet soldiers
entered the Anhalter station
shortly after noon and insisted
on permission to take Commu-
mist workmen with them so they
could remove locomotives which
had been tied up by the strike.
Western German police stood
firm in their new job of guarding
the rail property, which tech
nically Is under Soviet control
A crowd of strikers gathered out
side while Russian officers dis
cussed the problem with German
police inside the station.
Demanded Three Locomotives.
-Four Soviet officers also came
to the Priesterweg freight yards
and insisted on removing three
locomotives. An American Mill
tary Government official sent
there to remove a stranded Rus
sian troop unit told them they
could have only one locomotive.
The Russian unit Of about 81
soldiers had been marooned by
the strike for five days. They had
come to the Priesterweg yards
with Soviet coal and food trains,
but the trains were stopped when
the strike began.
Brig. Gen. Frank Howley, the
American commandant for Ber-
lin, had sent an officer to tell the
Russians to get out. Strikers told
police they would permit the Rus
slams to leave by truck or take out
two freight cars. but the Russians
had insisted on hauling full trains
out.
Today, however, the 'lost bat
talon" retired in good order.
They went out in trucks sent from
Potsdam, Soviet headquarters.
The announcement Of the
Soviet-controlled radio on a "set-
Evening star., 1949-05-25
MeCarran Joins Attack
On LiIienthaI, Calls fol
His Custer From Acc
Joint Committee Coils
AdmiroI Ginerieh for
Closed Hearing Today
PRINCETON PHYSICIST Refuses
to Answer Red Probe Questions.
Page AS.
BY J. A. oLeoY

Senator McCarran, Democrat, OF
Nevada today joined the congress
sional attack on Chairman David
E. Lilienthal of the Atomic Energy
Commission, declaring he "ought
to be removed"
81 voted against his confirma-
ton two years ago and I would
vote against it again." the Nevada
Senator said. He said he believed
developments have justified his
action.
The McCarran statement came
as the Joint Congressional Atomic
Energy Committee prepared to
meet in closed session at 2:30 with
Rear Admiral John Gingrich. who
was security officer of the Atomic
Energy Commission until he re-
turned to the Navy a few weeks
ago.
Open Hearing Tomorrow.
The joint committee. headed by
Senator McMahon. Democrat. OF
Connecticut, is expected to resume
open hearings tomorrow morning
to give commission members a
chance to give their side OF the
issues which gave rise to the in
vestigation.
These include the question OF
checkups on students receiving
fellowships from the commission
and the loss of a small quantity
Evening star., 1949-05-25
Victor Reuther, 81,
.UAW Chiefs Brother
Wounded in Ambush
Shotgun BIost Through
Window Follows Pottern
Of Attock on WoIter
" A,sos;a,sd Press

DETROIT. May 25.--A steaitily
gunman. firing through a win
dow. shot and wounded Victor
Reuther OF the United Auto
Workers Union at his home last
night.
Badly hurt, the 37-year-old
brother Of Walter Reuther. uAW
president. faces the possible loss
Of hts right eye. pierced by q
shotgun pellet.
DR.. c. r. Lam, the surgeon at
tending Mr.. Reuther. said at IL
am. today that his condition
was good" There were injuries
of the face and neck as well rs
the eye from six pellets.
Several blood transfusions had
been made and the doctor said he
was In danger Of losing the sight
of his right eye.
Thus. for q second time In IL
months. police today sought Q
man, or men. apparently bent on
murder In the Reuther family.
Walter Reuther escaped death nj
the hands OF . mysterious as
sailant on the night Of April 20
last year In q shooting very sim
liar to the attack on Victor.
Walter called his brother'i
shooting another dastardly and
lun~American trick
Sees "TeSrer Campaign
Later Walter charged that the
attacks on himself and Victor we're
carried out By men who were
paid TO do 1t In q campaign Of
terrorism
In a formal statement. issued at
- 4 = ~
Evening star., 1949-05-25
Eldest Brother Of Queen
Dies II 81 h Scotland
ny ~ Asssei~sss sssss

oLANIs. Scotland, May 1s>--
The Earl Of stratnmnre and KinT.
horne. brother of Queen Elizabeth
died today at Oiamis Castle. HI
was 81.
The earl WAS th& eldest Of tnf
Queens three brothers He hAt
been m for severAl na0nsns
He ms the 18th Of Tn Linz. suc-
ceedang 70 Tire tisie when hts
father died In 1874
His hesr 10 his seeond scn-. Tim
,fhy Patrick. 81. An sidey acas
John pasrick. vas kalisd ID sctscn
ii North Afyira IN i1Si.
Evening star., 1949-05-25
West Defends Regime
In Germany as Soviet
Seeks 4-Power Rule
Acheson, Bevin. Sehumon
Refuse to Go Boek to
Disastrous Paralysis
by the Associated Press

PARIS, May 25.-The three
Western powers stood firm todAy
behind the new West German re-
public against a Soviet move to
replace 1t with four-power control
over Germany.
The council convened for to-
days session at 1888 pm. (10:3a
am, EDIT.
Secretary of State Acheson and
Foreign Minister Robert Schuman
of France and Ernest Bevin oi
Britain, in turn, yesterday de-
clared the clock must not be
turned back to what they termed
disastrous paralysis"
Vishinsky Offers 5-Point Plan.
They were referring to the five-
point proposal of Soviet Foreign
Minister Andrei Y. Vishinsky to
re-establish quadripartite control
Of Germany through the >old Al
lied Control Council for Germany
and the Berlin Kommandatura.
The Russian representative
walked out of the Allied Control
Council in March, 1948, declaring
the body dead" The Komman-
datura has not been functionine
since last year when the Com
munist-dominated East Berliners
boycotted regular elections anc
set up q hand-picked Communist
government for the Soviet Sec
ton Of the city. The election
produced an anti-Communist ad-
ministration in the Western sec.
tors of the city.
Points Are Listed.
Mr.. Vishinsky's five-point pro-
posal was:
/. Re-establish the contro
council as supreme governing
body in Germany.
2. Re-establish the Allied Kom.
mandatura in Berlin.
8. Create an alderman Stats
Council. founded on German eco.
nomic organs existing at present
in the Soviet zone and the thret
Western zones.
4. Establish an all-Berlin cit.
government on the basis OF cleo
tions to be set by the Kommanda'
tura.
S. Create q new four-power su.
pervisory authority over the Ruin
industrial basin to be aided BY
consultative body Of representa-
|tives Of neighboring nations. suct
as the three Benelux nations and
Poland, Czechoslovakta and Den.
mark.
Threat TO Government Seen.
American sources later inter.
preted Mr.. Vishinsky's proposal Q!
multiplying the West German re-
public and pointed out 1t would
have deprived the Germans Of ths
local government they received p
the occupation statute drafted b.
the three Western powers.
|. The proposal also would have
implied recognition for the "Peo.
lples Congress" regime In Eastern
Germany and would have meant
sacrificing the Western-mindec
West Berlin city government
lthese sources said.
Evening star., 1949-05-25

HULL, England, May Is R.--
Mrs. Mary Hannah Walker, in a
hospital, sang a song. smoked q
cigarette. drank a bottle Of stout
and wouldn't get back into bed
when the party was over. 1t was
her birthday. She was l03.