Milford chronicle., 1949-06-10
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A FEW REASONS WHY YOU
SHOULD OWN A WILLY'S
OVERLAND STATION WAGON

VFEAkLANU CIAIAVN WAVVN 1
It has more road clearance with |
out more overall height.
1t has standard wheel base both
in length and width.
Not narrow in front so you can
turn your front wheels inside OF
those expensive tenders like they're
putting on some cars.
You won't DE on hard surface
road all the time.
1t has safety glass Throughout that
you can buy anywhere Which would
ne very cheap. Compared 10 these
oval Jobs on new automobiles they
have to send to the factory for.
An overall steel station wagon
is wonderful
Also, our car is powered by that
famous Jeep engine that saved
many lives during the war.
With the Overdrive makes 1t very
cheap to operate and in these
times ahead that will mean some-
thing.
Also, leather uphOlstering lasts
longer and does not soil. No need
for seat covers. Another saving.
With our super cushion tires it
makes riding much easier especial
" with this wonderful front-end
suspension, which only costs SIS.
While we are speaking of prices
-$14.00 for a good steel fender or
$1,000 for a grill. These are more
like the old times.
Our May 30th inventory was
parts in stock valued at $4,000 to
$4,000. We have parts. So does all
your automotive stores. Auto-Lite
ignitions.
AS far as trade in value all our
New York and Philadelphia papers
are advertising as wanting used
Willy's equipment because 1t is
cheaper to get ready for resale.
Also, they are so constructed so as
to be warm as any car in the Win
ter time. Willy's Overland build
their own heaters. We are self
sustaining. They are wonderful to
drive and will go in any garage un-
like the new house boat mentioned
in current magazines.
On the newsreel / saw some film
reports on automobile designs of
the future which look hopeful, es-
pecially the all-steel station wagon
with the four cylinder motor and
the overdrive. On the other hand.
the excessive cost and the waste of
material in most designs are alar-
ming.
In comparison with 1910 models.
road visibility in the new cars has
been reduced to the danger point.
The seats are so low and the hoods
so long in the new cars that it is
far easier to see an airplane flying
at a height of 5000 feet than it is
to see the highway straight ahead.
When all that l want on the
dashboard are five simple instru-
ments, why do have to pay for a
plastic extravaganza that puts a
juke box to shame?
Recently a friend turned in her
1941 car for one of these new 1949
hOuseboats. Proudly she drove il
up to her garage. There she stop
ped. The car was too wide and toe
long to go in and still permit open
ing and closing of the doors.
In the end, she had to remove {
steel column. add a new overhead
door. and eliminate both the work
bench at the rear and the stair
case which led to the living quar-
ters Upstairs-aIl at a cost of more
than $500! A nice tidbit on top o.
the already over-priced car!
To bring down the scandalOuslI
high prices of the car market, i
has been obvious for three year:
that maximum production of mo
tor cars would be required. To ac-
hieve maximum production. sim
plicity of design, and ecOHomica
use of materials are essential. To
days cars should be no larger thai
necessary to meet the needs of the
mass of customers.
Every effort should have beer
made TO produce rugged pOstwa
cars, as independent as possible q
complicated meChanisms and witt
all parts readily accessible TO tn
mechanic.
improvements III cuStueeIluj
should have been utilized to tn
full to decrease gasoline cOnsump
ton. not only to save the cOnsum
ers money. but also to stretch Ol
petroleum reserves i'm the vital ma
tiOnal interest Instead, the post
war car is larger and more compli
Gated than ever, a hungrier con
sumner Gf steel and other scare
materials. cOstlier to repair an
more powerful rather than NOR
economical on gas.
Moreover. to replace one fende
on the modern dream cars ma
cost about $10O. On some of theI
Dashed fender can be repaire
only by cutting away part of tn
body. And it costs a lot of none
to get a mechanic just to hunt fC
the vitals which We're easily acce;
Sible in the older cars