Evening star., 1949-07-24

Beach," too.
All of this only proves, of
course, that institutions, like men.
have convenient memories. Do you
suppose any one around Hollywood
remembers that, before radio ever
dreamed of spreading all that
loot around, people were being
enticed into going to the movies
with bank nights, bingo games
and free dishes?
X X X
Telenotes: The leisure time
habits of the American people are
undergoing radical changes. &C
cording to Elmo Roper. the public
opinion analyst. Television, of
course, is the cause of it all. Mr.
Roper sees those not owning tele-
vision sets as typical Of what
America used to be but never will
be again. They still spend time
at what Mr.. Roper calls normal"
recreations. going to the movies
playing sports or sitting around
talking in the front parlor. The
figures show that A per cent OF
the non-TV families went to the
movies the week of the report
while only 27 per cent of the tele
vision owners went. About go per
cent of the set owners did SO
(Mr. Roper doesn't say so. but the
60 per cent undoubtedly were
visiting the IS per cent Of the
television owners who didn't &c
out at all.) The survey was part
of a continuing study Of the
television world of the future made
for CHS by the sociology de-
partment of Rutgers University.
Broadway Revue" the top
notch show featuring Sid Caesar
Imogene Coca, Mary McCarty and
Marge and Cover Champion, may
not return in the fall. Its costs
ran between $4,000 and $4,000 a
show, which the sponsor report
edly feels is too much money. .
Bert Lahr is another comedian
planning television series, hop
ing to start in the fall. Veloz
and Yolanda, the dancers, are ar
ranging to do a series OF film
shorts for video. :. =.
Programs and People: Virginia
Bruce, the screen star, will become
a radio star in a new daily series,
Make Believe Town." slated to
start on CHS August l, at $3.50
pm. 1t will not be a SERIAL but
will have separate complete scripts
for each broadcast. The an
nual summer football game be-
tween the College All-Stars and
the professional champions (the
Philadelphia Eagles. this year, will
be Mutual feature on August II.
Red Grange and Harry Wismer
will do the announcing. :. When
Suspense" returns to CHS in the
fall, it will again be guided by
Producer William Spier. One of
radios ace mystery drama men.
Mr.. Spier was in charge Of "Sus-
pense" previously between 1943
and 1948. Earl Goodwin moves
to WRC tomorrow. He will be
heard nightly at 6:15. Monday
through Friday. . A number OF
leading citizens Of Montgomery
County have, been lined up by
Ernie Tannen for appearances on
his noontime broadcasts over
WGAY. Take It or Leave It"
will be Eddie Cantor's first ad lib
assignment when he takes over as
in the fall. The for
mat of the NBC show, the first
of the jackpot quizzes. will re-
main unchanged. including the $64
question. Macdonald Carey,
the film star, began his career as
a radio soap opera actor and one
of the busiest in the field. A
new Mutual series to start this
autumn will feature top stars on
the Paramount roster.
X X
What Hath God Wrough-In-
deed Department:
Our Disc Shop expert comes up
with "Oh, No, We Never Mention
Her" as the mystery tune title on
radios stop the Music" No
word on the TV version.
This is no gold-plated sure
thing, but the film title that wins
the loot on Hollywood Calling"
might be Impact. It's only a
guess, but the clues seem to point
fo SIC Y1f1ordich r,1ot