davidaulloa/AmericanStories huggingface dataset:
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1949-06-25
Joe Louis Punchers
At Braun Park Sunday

ACTIVITY a. 5rs- Psrk tzs
week a CT lie - ~4r1 So t-al
As. tai cares sr1e--.s'- AID a
-zsecs- gaze ser :0r S-rcsv al
-e--ccC
TIE yce Lc1als P'-,-rers q s.4rs
All r,ee- re Ai.sK LzEe- Team
& Oero.f Ssfur1sr = &C. &c
reader with TIRE .1-s- Es--e gel
..rg un6e- nay a. 3 - ~ Ire
seco1c gsrk starts lste<.
S-ocsv AZ - , =, TIE C-s<szc
Stars III par tie D<tro.i Up
pe-s = a Baseball game al Bar
Par.
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1949-06-25
New Tennis Champ

FORT JAY. NY. -L.e-,snsz,
Richard A Cochin. q cclcsa o..
ficer Stationed 81 Fort D.n New
jersey. last FRIDAY won ire ,ern,
championship .. the Ffrs' .ry
by defeating Lieusensn; RE 3
Wilson OF West Point. ire sr
champion in three sirs.sr' sex
rs. 90 6-l.
Lieut. Cohr. Who lites Ph.s.
Lieut.. Cohen. N'ho lives r PAN
field. New jersey. was al ces
: gold trophy and ~ cir,
BAG by MAJOR General R.1 e 3.
Woodruff. commanding -snsss,
Of the FIRST Army. Coions. W..
sol hsd held the rhsrr .
FOR the past tao years
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1949-06-25
How To Get
Tickets For
Moonlight Ride

Tickets Tor ire Tuskegee
Moonlight boat ride scheduled
.o- July :. may be secured from
the following establishments OF
persons who are selling tickets
=, ire listed telephone numbers.
Conrad Vaughn. ~ e-2261
Malloys Shoe Shop. TE. z-s346
Celebrity House Cleaners and
the following telephone numbers.
MA 8S7i: TR 3-648i; TR. l.
354z: TY 6-437e: ~. 4-ol0s and
TR 1.14l1
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1949-06-25

base after n SIXTH .rnirE Var.
ren Hacker opened the On IA
single 70 r. ght cente. r.. su
SIX naer weni down N cree I'D
Newcornbe ended ire Gar ~
striking cut Hank SaueI on -.ss
pitches.
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1949-06-25
Sugar Ray KOS Hudson

PROyDEscx al aug Ray
7oc.nsoa. v~vu.>g q Tor Ms
,,.e ce.en.s As.s-sa ~ Gsviisn
r Prilst<pA.- ~ J. knocked
Ceesl hs<4s. T. five rounds
a,oncsv noh6 Lot 4rson began
srs.n.ax s~ - Agt1t :, Pomp-
Ton Lsks v,zp.tay Gayllsn
l. 90 nsng - rB4zvlie NY
RI ~ o. former middle
we. eci eAsrnCHa 40 figured IN
Ire Z shs p,rsuDs as week as he
began hs suzDsh~k by betting
BOBBY Css - ~ dhe fun count
IN IS seeoa,As n 90 second round
Claus = vsssp~a D~Gslo pGnehef
vas unable n weather the furry
q purcaes loosed BY the gallant
Crszisro
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1949-06-25
d. Newcombe Tan1es
Cubs On Six Hitter

CHICAGO fSNPA>-R.g Den Ne~eombe turned n.. SIX.
20 Ms fourth losses
into bg Leagues Brooklyn Dodges chakec -
= osss ne Chicago Cubs al W-eey Field las; Fray
o-!y o. Ne~eonbe Up ;oT 1sseS
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1949-06-25
BEAVER BEAMs

a 49, kraIEk the o-tcDr1e d ne lizard
Ctzrles Jerzkf Tc< Wsiccrs fgh- Ck'rsTo, Wsc,es
DAY tteT centr.irx tax ztot The LzXo-sz Ger
6sr rxr- he'd ~ Rrsxxe rtzciurr lzss Wednesday.
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1949-06-25
Great Lakes, Troans Win; Ron TeasIey Homers
Bill Haughton Wins
18th Straight Game

TIE Crez, Lakes Insurance Of the Detroit Arist-
err Baseball Federzon marched toward The top pos IN
TIE Cas- dror Of TIE league they defeated The De-
tror Bruins. IT'S. S1ncsy-
81 Rosssoss Trrssns q x rs Ia oo-ss s@te -
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1949-06-25

II AS . co-ols D. Hank Edwards
CUES 3.gni fielder. who got IA 0
~ re GUS Sx hits
J sTHIKEoUTs
EswccEbe gave up only two
bases on balls. che CT which
was turned info q run He walk
e5 Emil verbsn IN the SIKH
Hal Jssrcsf sacrificed Vsrban
scored or = single By Edwards.
which csroned into center field
Of Jackie Hobiason's knee. New
ccnbs struck cut three bsfters-
Roy Car1psnelia. Ne~conbe <
battery mate. gave TIE biz right
nznces one r1n edge N the
third with home run which
cleared TIE wire fence n iet cen
ter.
JACKIE got s~o hits IN three
times a. pat ne also stole second
r ire sixth. beating RUDE Walk
e.s throw with mild dust storm
In addition. JACKIE turned II q
fielding gem when re went far
70 MS LEFT 10 throw out Andy
Pafko
ONLY % PITCHES
Newconoe delivered only 81
pitches in winning MS fourth VIC
tory Only cne Cub reached Isl
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1949-06-25
ONLY % PITCHES

Newconoe delivered only 81
pitches in winning MS fourth VIC
tory. Only ore Cub reached lst
The Detroit tribune. (Detroit, Mich.) 1935-1966, 1949-06-25

81 ---E ~ILa : $3.50 . Flf 2
er-cr.
Evening star., 1949-08-31
Hearing for Brother
Reveals Death Of
Count Victor Lustig'
By the Associated Press

/ NEW YORK, Aug. 31.-The
death of Robert v. Miller. known
as Count Victor Lustig, one OF the
worlds most notorious swindlers.
was disclosed yesterday by his
brother at a court hearing In
Camden, N. j.
Miller, sentenced in 1885 to 20
years in Alcatraz, died March IL,
1947, at the age of ST, Of brain
tumor in a Federal hospital in
Springfield, Mo. Federal authori-;
ties confirmed this and said no
tice of the death never had been
published.
The brother, Emil Lustig, was
released in Camden on a personal
bond after he had been arrested
on counterfeit charge.
Miller had a fabulous career.
Secret Service agents said an oc-
casional counterfeit $40, $50 or
S1OO bill, known as Count Lus-
tig money" still turns up.
Arrested 4U llHcS.
| When the Count was booked
in 1885, an assistant United States
attorney estimated that between
1880 and 1885. about $2.340,00
in bogus bills made by Miller and
William Watts had been found.
Watts, Miller's master engraver
also was sentenced to Alcatraz.
Miller was arrested more than
40 times but boasted he had been
able to buy" his way out nearly
every time. Once he escaped from
the Federal House of Dentention
/ in lower Manhattan in broad day.
light by using rope made OF
bed sheets.
Dress Was Faultless.
The count" with faultless
dress and chauffeur driven limou-
sine. duped bankers, politicians
and many women.
/ Once he sold a money making
machine for 100000 to a Los
Angeles banker. It was guaranteed
to produce $40 bills at the turn
of a crank-and did If he had
loaded it beforehand.
When Miller was arrested in 1885,
he had in his wallet a key to
Times Square subway locker
that contained s51 900 in counter
felt bills.
Evening star., 1949-08-31
FraiIey 10 End 80 Years
On Veterans Appeals Board

Thomas j. Frailey. ST, was to
retire today as associate member
of the Board of Veterans Appeals,
Veterans Administration. after
more than 80 years of Govern
ment service.
Mr.. Frailey and his wife live at
1922 De Russey parkway, Chevy
Chase, Md. They will return to
his birthplace, Emmitsburg, Md,
where he will resume law prac-
tice.
Included in Mr.. Frailey's Gov
ernment service were two years OF
military duty during World War
I and five years during World
War II. He was with the Army
general staff here as a colonel
during the recent war. Coming
out Of the first conflict IN 1918,
he started his career as an at
torney with VA the following ..-ear.
He Is member of the District
and Maryland bars and taught
evening classes in law for 80
years at Southeastern University.
Evening star., 1949-08-31
SixCivi| War Veterans
Due 10 Decide Today
On Future Meetings
By the Associated Press

4. INDIANAPOLIS, Aug. 31.-Slx
old Civil War veterans are due to
decide today whether this is really
the last encampment of the Grand
Army of the Republic?
Although there's been plenty OF
dogged talk about more meetings,
there isn't much chance there II be
any more. But it was almost sure
to come up at the only business
session of the encampment TO-DAY.
The diehards who want to meet
as long as any ones left have had
firm opposition from the top COM
mand-Commander in Chief The
odore A. Penland, Vancouver
Wash. and Secretary Cora E. Gil
lis, jamestown, N. Y.
Both Mr.. Penland and Miss Gil
lis insist the veterans are too OLD
to be travelling around the country
on convention trips.
None of the six old men hears
we'll, and they have to lean heavily
on their gray-haired secretary II
they want to know what's going
on in their meetings. That in
cludes Mr.. Penland himself,
though he's the youngest OF TINS
encmpment-he's only 100 years
old.
Supports Plan to Disband.
About the only other veteran
who came here agreeing with the
decision to quit was 102-year-old
Albert Woolson, Duluth, Mimi
chief of staff.
Even So. none of them seemed
to get more fun out of the en-
campment than Mr.. Woolson. Not
even old Charley Chapel, who
started talking about more en-
campments before he left Long
Beach. Calf.
The decision to make this the
last convention was reached IN
T Grand Rapids, Mich, almost a
year ago.
Mr.. Chapel attended the Grand
RAPIDS encampment and he has
been grumbling about that vote
ever since. The idea of making
the 1949 encampment the last was
proposed by William H. Osborn.
Joplon. Mo, who has died since
the 1948 meeting.
Tonight the old veterans will
ride in separate cars in their pa
rade. especially routed around
Monument Circle so it can be
televised.
It will be the one event in their
encampment where they'll be out
of reach of solicitous members OF
their women's auxiliaries. The
only allied group in the parade
will be the Sons of Union Vet
eranS.
Church Bells To Toll.
Headed by the Marine Band,
the parade will include Spanish
War Veterans, Veterans of For
eign Wars, American Legion
naires, Indiana State Guardsmen,
Naval Reservists and Boy Scouts.
The 10th Air Force Band also will
march.
The parade will pause for five
minutes at 8 pm. for the tolling
of church bells. Gov. Henry F.
Schricker ordered the gesture in
honor of the CARS "last earthly
encampment."
The veterans will wind up their
encampment with campfire"
session of "reminiscences after the
parade.
That's their own meeting" 4"
said Miss Gillis.
Evening star., 1949-08-31
Andrews Base 10 Start
Social Activities Tonight

Four days of social activity at
Andrews Air Force Base will be-
gin at o'clock tonight. with a
dance at the base service club.
Tomorrow there will be an all
day carnival for the benefit of the
Air Force Aid Society, and at
7:30 pm. Friday the non commits
stoned officers will hold a square
dance at their club. At 8 pm.
Saturday they will have round
dance at the club.
Meanwhile, for Fort Myer.
North Post, Miss Lillian Hunt.
recreational director there, has
arranged an o'clock dance cruise
tonight on the steamer Bear
Mountain. At the same time the
Uniflcation Society will sponsor
its eighth family cruise for serv-
icemen and their families here.
Evening star., 1949-08-31

key, the schools volunteer pub
licity director. reported today.
But he added that the only
reason this condition exists is be-
cause parents living in North
Arlington and Fairfax counties
don't know that the school has
increased it's facilities and will
have room for 80 pupils as COM
Evening star., 1949-08-31
Cooperative School
Facilities Increased

For the first time since 1t be-
gan seven years ago, the Langley
Cooperative School at Mclean
Va, has vacancies instead of
waiting list. Richard G. McClos-
Evening star., 1949-08-31

and second grades as we'll as
classes for preschool-age children
Applications for enrolment are
being accepted by Mrs. Frederick
Holland of Vienna. chairman of
the schools Membership Com
mittee.
Evening star., 1949-08-31

pared to last years enrolment of
10.
Mr.. McCloskey, who is an as
sistant editor of the Infantry
Journal. said that Langley is
unique among cooperative
schools in that it has the first
Evening star., 1949-08-31
ADVERTISEMENT
DOCTORS WARN: {:
DON'T BOTTLE Up STOMACH Gas

II You take baking soda to rekeve stomaea
gas and often get only partial relief -.
do this! Get BiSoDoL Powder recon-.
mended by doctors for years for relief
Of gas on stomach, heartburn and other
distress due to excess stomach acidity.
Don't waste tims with baking soda.
BiSoDoL Powder relieves these 5ways'
I, Speeds relief from sas-ssfflss
stomach. Fastest relief known.
z. Gives complete, Ienssr.lo,tins Fs-
lief Than boxing seda, helps pre-.
vent immsdiofs return Of trouble.
3. Relieves hsariburn, upset, from toe
much foed, drink, smoking!
4. BisepeL let's yev sleep when aeid
indigestion strikes af night.
3. BiSepeL swestsns sour mouth,
sssmaeh. Refreshing, minty flavss.
Always keep BisoDoL Powder in your
medicine cabinet. When away from
home carry handy new BiSoDoL MintG
BissosS-AsU. Y. .. ~. -
Evening star., 1949-08-31

ADVERTISEMENT.
Laurel outlook., 1949-07-06
Russians Bring About Bar
To Proposed Hunt for Ark

LONDON.-Three explorers
accused by Moscow Of being
western spies-won't hunt for
Noah's Ark on Mount Ararat,
this year at least.
Egerton Sykes. leader Of the
British expedition to the noun
tain in Turkey near the Soviet
frontier, said Turkish authorities
refused permission for the jour-
ney.
He said Hans Roozen, a young
Dutch explorer. also was re-
fused. Sykes said Turkish au-
thorities indicated the ban also
would apply to explorer A. j.
Smith. Greensboro, N. C..
Sykes said the Turkish en-
bassy in London told him it was
instructed to confirm that the
Turkish authorities find it i'm
possible to grant permission for
an expedition to Ararat."
Moscow radio said members
Of the expeditions really were
going to Mount Ararat to spy on
Russia.
Laurel outlook., 1949-07-06
LEGAL NOTICES
NOTICE OF SALE OF DELIN.
QUENT TAXES FOR THE
YEAR 1913

lG<Aik A11o
First and/Or Second Installments
Office of the County Treasurer
of Yellowstone County, Bill
lings, Montana.
Notice is hereby given that on
the 9th day of July, 1949, be-
tween the hours of 1000 o'clock
a. m. and 300 o'clock p. M, or
on such other dates and times to
which sale may be postponed,
within the limits fixed by law.
1 will sell at public auction in
front of the County Treasurers
office at the Court House of said
County, in Billings, Montana, all
the real property in said county
upon which delinquent taxes first
and/or second installments
for the year 1913 are a lien, un:
less prior to the time of said
sale, said delinquent taxes, to-
gether with all interest, penali-
ties and costs thereon are paid
A complete delinquent list OF
all persons and property in yell
lowstone County, now owing
taxes, including all city and town
property, as to which taxes, or
taxes and assessments are de-
Iinquent, is on file in the office
of the County Treasurer and is
subject to public inspection and
examination.
Dated at Billings, Montana,
this 9th day of June, A. D., 1949.
A. WILLIAMS,
Treasurer of Yellowstone County.
First Pub. June Is, 1949-3t)
Laurel outlook., 1949-07-06
OFFICIAL NOTICE

NOTICE is HEREBY GIVEN
to the owners or agents of own,
ers of lands within proposed
Special Improvement District No
72 of the City of Laurel, Mon,
tana, that the City Council will
be in session on the 5th day OF
July, 1919, at 7:30 o'clock p. M
and there will hear and pass
upon all protests made in writ
ing and delivered to the City
Clerk within fifteen (15) days
from the date hereof, to the
creation of Special Improvement
District No. 72, the boundaries
of which are specifically describ-
ed in Resolution No. 697, pass
ed by the City Council and APP
proved by the Mayor of said
City and to making of said i'm
provement therein contained.
The character of the improve
ments to be made in said Special
Improvement District is as fol-
lows: Consisting principally of
the excavation of approximately
CWGnCy-CWO IL GU Iihiey
(2,230) linear feet of pipe trench,
the laying and complete ~installa-
ton of approximately twenty-five
hundred thirty (2,230) linear
feet of eight (8) inch vitrified
sewer pipe, together with the
complete installation of six co.
manholes and such other aces
series and equipment as may be
necessary for the proper compile
ton and proper operation of the
said sewer mains, additions and
improvements, all in accordance
with the plans and specifications
of the City Engineer.
The estimated cost of the i'm
proven ents contemplated in
Guiding the cost of engineering
and inspection is as follows:
Total cost $4,000.
Cost and expense of said i'm
provements shall be paid in
three (3) annual installments.
Dated at Laurel, Montana,
this 18th day of June, 1949.
TILLIE "HOHENDORF,
City Clerk.
First Pub. June Is. 1949-1t)
Laurel outlook., 1949-07-06

fixed the fair market value OF
the property at the amount sci
after the description: which
amount constitutes and repre-
sents the reappraised value az
fixed by the Board as of this
date.
No. l. Ne of Sec. 10, Twp.
6 No. Range 81 East M.P.M.
Approx. 800 acres. $500 acre.
There is back taxes TO the
amount of S95.71 on above
land which will have to be
paid by purchaser.
No. 2. All Sec. %, Twp. 7
No. Range 80 East, M.P.M.
Approx. $40 acres. 1928
acre.
All the above described land
is sold with reservation unto
Yellowstone County. Montana,
it's successors and/or assigns, 6A
percentum of all oil and/or gas
and other Hydro-C Cartons, pro-
duced and saved from said land.
Also above lands are subject
to the Alkali Grazing District,
Inc, Lease which expires Feb
ruary, 18th, 1850.
Such sale will be for cash, or
on such terms as may be ap-
proved by the Board, provided,
however, that if such sale is
made on terms, at least twenty
per cent (2O%) of the purchase
price shall be paid in cash at
the date of sale, and the re-
mainder may be paid in Install
ments extending over a period of
not to exceed five years, and all
such deferred payments shall
bear interest at the rate of 4%
per annum.
Sales of $4,000 or less must
be cash.
Dated May. 25th, 1949.
EARLE KNIGHT,
County Clerk.
Laurel outlook., 1949-07-06
franklin Will Reveals Ben
Was Wealthy at Age of AZ

PHILADELPHIA, Pain a will
written in 1857, Benjamin Franklin
intended to leave his wealth and
personal belongings to relatives,
friends and institutions.
This was disclosed when the long
lost will was made public by the
Franklin institute as part Of the
celebration of its 125th anniversary.
It also was the 2OOth anniversary
Of Franklin's discovery that light
ning was electrical.
Franklin was wealthy when he
quit business at the age Of AZ. DR..
Robert A. Millikan, California In
stitute of Technology, said the phi
losopher retired with an income of
about $4,000 a year, which he
termed equal to approximately $780,
900 today.
He willed various. small amounts
Of money, property and personal
belongings to members of his fam
lily.
All of his household goods and
furniture were willed to his wife to
dispose of as she desired. Income
from his printing business, which
he owned jointly with David Hall,
was divided equally among his
wife, son william and daughter
Sarah.
He also provided that in event of
his wife's death and no offspring
had been born to his children, the
printing business income should 60
to the children and grandchildren
Of his brothers and sisters.
His wife was willed two houses
and lots on Market street in Phila-
delphia. Another house in Boston
was to go to his youngest sister.
Jane Mecom. At the time of the will
Franklin held the mortgage on the
Boston house, occupied by his eldest
sister, Elizabeth Douse.
An his electrical apparatus was
to be awarded to Yale college at
New Haven, Conn.
Laurel outlook., 1949-07-06
SUMMONS (For Publication

IN THE DISTRICT COURT OF
TIE THIRTEENTH JUDICI-
AL DISTRICT OF TIL
STATE OF MONTANA IN
AND FOR THE COUNTY OF
YELLOWSTONE.
HAZEL DEMPSEY, Plaintiff,
vs..
HARRY G. DEMPSEY, Defend
ant.
THE STATE OF MONTANA TO
THE ABOVE NAMED DE-
PENDANT, GREETINGS:
You are hereby summoned to
answer the complaint in this &C
ton which is filed in the office
of. the clerk of this Court, a copy
of which is herewith served upon
you, and to file your answer and
serve a copy thereof upon the
Plaintiffs attorney within twen-
ty days after the service of this
summons, exclusive of the day of
service; and in case of your fail
ure to appear or answer, judg-
ment will be taken against you
by default, for the relief demand
ed in the complaint.
This action is brought for the
purpose of obtaining a judgment
and decree of this Court dissolv-
ing the bonds of matrimony now
existing between Plaintiff and
Defendant, on the ground of de-
PENDANTS wilful neglect; also for
general relief, as will more fully
appear in the complaint on file,
to which special reference is
hereby made.
First Pub. May rs, 1949-5t)
WITNESS my hand and the
seal of this Court this Bird day
of May, 1949.
(Court Seal)
KATIE DAVIES,
Clerk of the Above-entitled Court.
By Robert w. Richardson,
Deputy Clerk.
Hugh Sweeney, Attorney at Law,
Montana,
Attorney for Plaintiff.
First Pub. June Is, 1949-4t)
Laurel outlook., 1949-07-06
NOTICE OF ASSESSMENT
Cove Irrigation Co.

Incorporated at Laurel, Montana.
NOTICE is HEREBY GIVEN,
that at a meeting of the Board
of Directors of Cove Irrigation
Co., held on the End day of
July, 1949, an assessment of
S1.OO per share was levied upon
the subscribed capital stock of
the corporation, payable on the
Bird day of August, 1919, to the
Secretary-Treasure of said COM
pany at No. 2 Void Building,
Laurel, Montana.
Any stock upon which this as
sessment shall remain unpaid on
the Bird day of August, 1949, will
be delinquent and advertised for
sale at Public Auction on the
10th day of August, 1949, and
unless payment is made on Au-
gust 26. 1949. will be sold on
that day to pay delinquent as
sessment and expenses of sale.
Dated July 2, 1949.
By order of the Board of
Directors.
B. L. PRICE.
Secretary-Treasurer,
Box 81. LAUREL, Montana
First Pub. July 6. 1949-4t)
Laurel outlook., 1949-07-06
NOTICE OF RECEIVING BIDS
FOR PURCHASE OF
SCHOOL RIJS

NOTICE is HEREBY GIVEN,
that the Trustees of School Dis
trict No. 7, Laurel, Montana, will
receive bids up to and including
the 18th day of July, 1949, at
a P. NJ, for the purchase of a
school bus. All bids to be left
with the Clerk of the School Dis
trict. Bidders shall quote prices
on buses with capacity from forty
eight to fifty-six passengers.
Bidders shall also give the name
of both the body and chassis, and
shall also provide complete speci-
fications of both. The price
quoted shall be the delivery
price at Laurel, Montana, and
bidders shall guarantee delivery
on or before August 18th, 1919.
Trustees reserve the right to
reject any and all bids.
Dated June 20. 1949.
ROSELLA FRITZ,
Clerk of School District
No. Z, Laurel, Montana.
First Pub. June 20, 1949-3t)
Laurel outlook., 1949-07-06
NOTICE TO CREDITORS

Estate of John Lackman, Dr.
Deceased.
Notice is hereby given by the
undersigned Administrative OF
the Estate of John Lackman, Jr.,
deceased to the creditors of and
all persons having claims against
the said deceased, to exhibit
them, with the necessary vouch-
ers, within four (4) months after
the first publication of this
notice, to the said Administra-
trix at the office of Hugh
Sweeney, Attorney-at-law at 7
First Avenue, Laurel, Montana
in the County of Yellowstone,
State of Montana.
Dated at Laurel, Montana, 9th
May, 1949.
Isl MARGARET LACKMAN
Administrators of the Estate
of John Lackman, Jr., De-
ceased.
First Pub. June 1. 1949-4t)
Laurel outlook., 1949-07-06
P~sychiotry Employed
In Choosing Names
For New Products

CHICAGO.-Picture a business
executive reposing on a couch
in a psychiatrist's office.
He may be choosing a new brand
name for his products.
Because, says a new study OF 63f
brand names. the psychological
method is n Of the best ways OF
choosing your brand name.
It uses the word association test
developed by psychologists to I'M
cover the minds hidden problems.
You simply repeat the associations
suggested to you by a word given
by the psychologist. Your answer
gives him clues to what's wrong
with you, if anything.
Now the method has been adapted
to discover what, il anything, is
wrong with brand names. The
study, made by william Archer Jr.,
of the Robert N. McMurray Co.,
management experts decided there
is much wrong. Here are the find
ings:
Of the 637 names involved in the
study, "only II per cent were found
to contribute materially to the sales
appeal of the product.
"Of this IL per cent-or rs
names-six names had been Sc
lected by what appeared to be
chance or sheer good luck. An
other "a names were selected
through use of a previously sue
cessful company Or brand name.
and 46 were selected by using most
or nearly all the methods" recon-
mended in the study.
Laurel outlook., 1949-07-06
First Tea Party

First Revolutionary tea party in
America was held in Edenton, N.
c., on October IS, 1874, when Ia
dies of the town, slipping a brew of
raspberry leaves, pledged not to
buy any tea bearing the odious tax
stamp.