Evening star., 1949-09-27
D. {. Appliance Sales
Continue 10 Reflect
Buyer Resistance
Rv Nelson IA, SHEPARD

by Nelson M. shepard
Retail sales of major electrical
appliances in August continued to
reflect the reluctance displayed by
many householders during the first
seven months of the year to pur-
chase new equipment for their
homes.
Only in the case of the we'll
advertised television set-still q
novelty to the average household
er-did August sales indicate any
substantial increase. Based on
consolidated sales data filed with
the Potomac Electric Power Co.
and covering the Washington area,
the Electric Institute of Washing
ton today reported decreased sales
in such appliances as ranges. re-
frigerators. radio sets and washers.
AS in the case of television sets,
the lowly vacuum cleaner, of which
1,275 were sold in August COM
pared with 922 in August a year
ago, was about the only other ma
jor appliance doing fairly well
Sales of television sets numbered
1869 compared with 1926 in Au-
gust of 1948.
1886 nv Sets Sold.
During the first eight months
of the year 1926 television sets
were sold in the Washington area
compared with 9,249 in the same
period a year ago.
Oil burner sales in Washington
totaled 1873 in August, a gain OF
46. Sales outside the District
were not reported.
Hirsch & Co. today announced
that James L. Adler has become
associated with its Washington
branch. Mr.. Adler has been a
resident of the city since 1912.
Hirsch g. Co., a Well-known bro
kerage house here, is member of
the New York Stock Exchange.
Turnpike Bonds Offered.
A $77,500,000 issue of Common
wealth of Pennsylvania. Turnpike
System. revenue bonds was Of
fered on the market at noon
today. =
Drexel g. Co. of Philadelphia Is
heading the syndicate handling
the bonds and the following firms
in Washington are participating:
Folger, Nolan 81 Co.; Auchincloss,
Parker g. Redpath; Alexander
Brown 81 Son and Merrill, Lynch.
Pierce, Fenner g. Beane.
Folger, Nolan also is the only
Washington firm representing the
syndicate headed by Lehman Bros.
and Blythe g. Co., which yester-
day offered $19.o00,000 Of Vir-
ginia State toll revenue bonds.
The local firm is offering them
On a basis Of yields ranging from
l.25 to 2.65 per cent of return.
Proceeds of the Virginia bonds
will be used to pay for three
bridges and ferry projects In the
Tidewater area and also to help
the State to buy the present
James River Bridge System and
the Chesapeake ferries across
Hampton Roads.
Ad Director Appointed.
Miss Caroline Phillips has been
named advertising director Of the
Joseph r. Harris Company, wo-
mems wear store at 1924 F st.
NV, Joseph r. Harris, president
of the company announced today.
She is graduate Of Smith Col
lege and a member Of the Fashion
Group of Washington and New
York. Miss Phillips formerly was
with a local advertising agen-,
and prior to that was assistant
fashion director of the Cotton
Textile Institute, and former
fashion and beauty editor Of the
American Lawn Tennis Magazine.
Association Assets Rise.
A gain of more than a billion
dollars for the fourth successive
year brought the total resources Of
the Nations savings associations
and cooperative banks to $13. .066,-
$4,000 at the close of 1948, the
United States Savings and Loan
League reported today.
The District of Columbia's 29
financial institutions of this char
acter has assets totaling $357 ,107,-
600 as of last December 81 but
disappointingly, the report omit
ted giving comparative figures OF
gains for individual States. Chair
man Morton Bodfish revealed in
the 57th annual statistical report
that the Nations 6,021 active In
stitutions of this type had gained
$1,341 ,425, 600 in assets, or la per
cent.
The number of individual saw
ings accounts in the Districts 2s
institutions was 1883 and the
number of borrowers was $4,000 at
the close of the year. Mortgage
loans outstanding as reported for
the District totaled 1927 ,020, 900.