Evening star., 1949-11-09
Business Gifts
Speedup Sought
In Chest Drive
$l.750,000 Remains
To Be Collected
By Thanksgiving

BY Thanksgiving
A speedup in business donations
to the Community Chest drive is
being sought urgently today by
leaders anxious to put the drive
over the top by Thanksgiving.
With more than $1,750,000 still
to raise. Campaign Chairman
Frank ]. Luchs indicated that, un-
less business comes through
faster, the $3,991,719 drive may
have serious difficulty keeping up
the pace set thus far.
Last week the drive set some
thing of a reporting record by
climbing to more than $4,000. 900
In five days, and the total rose
to $2.207.958 at the second gen.
eral report meeting yesterday
IS per cent of the goal.
Some Units Still Lag.
But, some of the drives major
soliciting divisions still are hover
ing at 80 per cent Of quota or
even lower.
One Of these tagging units is
Business II, which meets today
for its second individual report of
the week. Business II theoretically
has a coverage of $4,000 small
firms with $4,000 employees; yet,
up to yesterday, it had chalked up
only 2,873 gifts for a total of
$73,717-just 80 per cent of its
quota.
Business I, which covers some
2,100 bigger firms. has a much
better record. Yesterday it
reached so per cent of a 81 ,467, ,291
quota, to hold its position as the
drives Number Two producer to
date. Yet even here leaders re-
ported showdown which they are
striving to correct.
The Residential unit, with a
quota only fifth the size of that
Of the combined business groups,
was the only one of those oper-
ating in Washington to report a
sizeable increase at yesterdays
meeting. 1t was the first Resi-
dental report in more than a
week. Mrs. Theodore Wedel, unit
chairman. announced a new total
of $148,8S0. or A per cent of
quota.
Government Unit at $50.
Government solicitors, who have
been leading all other units, added
only 2 per cent yesterday. re-
porting total of $1.035,114 or
IS per cent. The Governments
$1,585,411 quota is the biggest for
an individual drive unit.
Government, Business I and
Residential solicitors all will hold
meetings in the Hotel Washing
ton tomorrow, and Chairman
Luchs is hoping for appreciable
increases.
Among the five nearby COM
munities participating in the area
wide drive, Alexandria made the
best showing yesterday with sub
scriptions of $26,376. or 80 per
cent. ~
The other county areas. how
ever, trailed well behind. Arling-
ton reported $14,072, or % per
cent; Fairfax reported $10,410, or
Is per cent; Prince Georges re-
ported $12,256. or 20 per cent,
and Montgomery, while turning
in a money total OF $22.858, re-
manned in the cellar percentage
wise at 16 per cent. The five
counties together are being relied
on for $365 1856 of the drives goal.
2O0,101 Contribute.
The entire drive now lists a
total of 200,101 contributors
about half the number Chairman
Luchs is aiming for. Mr.. Luchs
has called for 10000 new givers,
most of them among business
workers.
The drive chairman told solici-
tors yesterday the goal can be
reached by Thanksgiving Day, "if
we see the people who have the
resources to give" Last report
meeting is scheduled for Novem-
Der %. the day before Thanks
giving.
Mr.. Luchs said the Washington
area lis blessed with large ma
terial resources" the people of
the community "are better in
formed about Chest agencies than
in previous years." and the goal
must be raised IF we are to meet
the basic health, welfare and
recreation needs of our neighbors
next year."
Therefore, plead with you, as
your fellow worker, to see the po-
tential donors whose names and
Offices and homes are your per-
sonal responsibility in this cam
paign, he urged.
Award Presented.
At yesterdays meeting, Red
Feather Award was presented to
the Silver Spring branch of Char
les Schwartz g. Son, Washington
jeweler. for reaching 100 per cent
employe participation IN the Chest
drive in less than one week. The
store opened only week ago.
Also named to the Red Feather
Honor Roll for outstanding cam
paign performance were the fol-
lowing Washington firms: Food
Fair Super Markets. Bates Jewelry
Co., D. J. Kaufman g. Co., Norton
g. Co.; Broad Branch Market.
Stephanson,s Bakery. Earle &
Ceres Restaurants. Milton S. Kron-
helm d Sons, Inc; Franc Jewelry
Co., A. Kahn, Inc, and Chambers
Boot Shop.
Reservist Association