The Durant news. (Durant, Miss.) 1882-1985, 1948-12-09
THROUGH
HAZEL
EYES
By Hazel Brcnnon

This whole county and especial
ly the city of Durant has been
shocked and saddened by the
tragic death of young Malcolm
Longinotti, splendid son of Mr.
and Mrs. j. l.. Longinotti, of
Durant.
Malcolm lost his life in a plane
explosion off the California coast
Tuesday, December 7th
He was a graduate Of Annapo-
lis and made an excellent record
in school there and in the regu-
lar navy following his graduation.
Everyone who knew him adj
mired and respected him and he
was loved by a wide circle OF
friends.
His joy and enthusiasm in fly
ing was expressed by his volun-
teering in the air arm of the
Navy, where he was making a
wonderful record.
His wife, Eleanor, and his
parents, and only brother, James,
and other members of the family
have the deepest sympathy of
all their many friends.
This week we heard a mer-
chant say; Il believe I'll put an
ad in the paper and tell them if
they can't find it in Jackson to
try U.S."
We'd suggest that all you good
folks who are now getting ready
to do your shopping should visit
your local stores and inspect the
large and varied stocks of Christ
mas gifts and goods offered by
them. Then if you can't find
what you want, your local mer-
chants won't fall out with you
for going some place else to shop
He's not going to fall out with
you anyway. But we believe
you'll agree with US that your
local merchant is due a break on
your patronage first He's the one
who is here day after day. week
after week, and year after year,
paying his taxes, giving employ
ment to other people in the COM
munity, making a good citizen
every day in the year by helping
support anything and everything
to advance this community and
its interests.
We ask our readers to be es-
pecially considerate of the large
number of merchants who regu-
larry, week after week, patronize
this newspaper with their ad-
vertisements. You will be show
ing good judgment because you
will be taking advantage of the
numerous bargains and other out
standing gift items to be had
right here at home.
Il you want to be especially
nicsetell them you saw Their. ad-
vertisement in this newspaper.
1t will help US and them both
because they will know then the
tremendous drawing power of an
advertisement appearing in this
newspaper.
Tell them you saw it in The
Durant News.
Generally speaking our mer-
chants know the best medium of
advertising is the local news
paper which is welcome visitor
every week in the great majority
of homes in this section-but we
want them to realize it even more
than they do and to realize the
service we perform for them
every week for a very small
charge. This will cause them to
spend more of their advertising
dollars with us when they realize
they get more complete coverage
with us than any other medium.
Highway Patrolman Yearwood
was in this week asking us to
help put on a safety campaign
for the benefit of all our citizens
Last week end there were six
people killed iii Mississippi in
accidents due to care
lessness for the most part.
With the holiday season APP
preaching we should all make
sure our autos are checked
against all hazards, lights. glass,
horn, windshield wipers, drivers
rear view mirror, muff
Ter and steering gear. noticeably
defective tires.
All wagons are urged to have
proper lights when on the high
ways at night, Patrolman Year
wood said, and bicycles, too, are
being inspected for proper lights
for night operation.
November was the worst month
in the year for fatal accidents in
Mississippi and the number Of
far exceeded the same
month last year.
All citizens are urged to CO.
operate with the Highway Patrol
and make our highways safer for
driving.
20 careful Tho lifa 1yo,, eava