The journal. (Caldwell, Ohio) 1934-1961, 1948-08-26
THE WEEKLY NEWSPAPER


THE WEEKLY NEWSPAPER
The following wna transcript Of the % address given BY John
editor on the Country Editors Program, August Is
Perhaps the editorial the neglected and the
tan feature Of weekly But that is easily understand
news attending and I'd writing up meetings Of
always swamping us,
exist serve everyone You and fields
the number Of customers advertising and subscription
# you too diplomatic and smooth and gloss things
your you may competitor picks up
whom offend the other hand something
reflects his which damages his business
may sharp opinion
and he will angry and perhaps etaat but he will forgive
avoid persona 0ea 0u iar
Il fair to say think that the number of local editorial sub
jects small community Caldwell with population of
100 limited that them controversial nature
and that considerable tact to small field
without offending large numbers people and thus losing patron
community large ourn
alsn On aay possible cater to of thousand classes
editor the last to hear about it The daily reaches 50 many
and such wide territory that is impossible get the
The smalown editor be Of widely diver
ica beliefs religious faiths natonaities and vocaons is
that in small fields @ require tact and
they presented otherwise their omission the part Of wisdom
something somebody he will enjoy the reputation of
seo On the oher he Join & the
movement and every new thing suggested as progress
yard and
before give it editorial M suppor. # i does not stand such
plan is to remain silent There where editor
s ns do not @
and a es oo Wasting ]
are really Of no In again the matter OF tact and
write editorials small competitive field
mus in in selection the subject matter alter one must
necons and the and factions which exist small
reading observation should have hobbies
ing especially fertile source for subject matter in small towns
and criticism and above all, must be
the portion lives To have nu
must live and be what he must be and
board; believe what he edtoaly he is
honest and sincere his enemies not love him but they will
which, like Caesars WIFE, should be above suspicion is the ed
torial column Of your paper That the soul OF the paper that
he is barred to the public.
unfair criticism toward the editor much those
dollar procured from weekly paper dollar earned by
or s w 1 hs its a 0 @
faction inherent in all that he not merely making money he
have the within keeping to public opin
@ to say the @ a. he s ns OF e @
degree the ideals of its editors and the
Use your editorial do some good
time which allotted US here Be sincere frank
the greatest single in community Each in
powerful public information. The printed word
largely molds opinion and public opinion the compelling
force which the nation
Wayne Jordan native Noble couna who the director of
journalism the University of Maine Europe with
the branch Of the military He has visited
German editors and plants Mr. Jordan writes that all
the u They print the
all parties taking editorial stand they fit
American does This invocation for Germans
the past Germany had in the of
the terust party that colored everything to suit the
partys political needs.
editors trying establish press
many with u aid and having uphill fight
Considering the difficulties however is fair to that consider
able has been made Our the branch
the military speak highly Of the work. all
editors doing
logical then that editors in the small
of the United States likewise? problems
those facing Germany
many lax in their primary duty of any weekly.
No the world has H. 900 daily weekly
newspapers addition the metropolitan
States No country the world practically
hundred population Their income
private enterprise thousands of competing industries the
greatest railroad and public utility smallest grocery bakery
laundry They advertise their products public
and business.
has often been said for political that advertising
controls the American This is not because competition