Smyrna times., 1948-04-01
SODA SHOP
NEW IDEA
In THEATRE
Will Include Candy Counter,
Table Service
WALL MURALS


Smyrna theatre is the incorpora-
tion of soda shop within the
building proper. Designed by the
architects, John ]. link and Fred
erick L. w. Moehle of Baltimore,
the soda shop will specialize in
sandwiches, salads, sodas and all
other services usually found in
other similar business establish
ments. The Smyrna theatre is
one of the first theatres in the
country to have a shop of this ma
ture included as component part
of the building.
Included in this arrangement
will be a candy counter that will
extend into the lobby, thereby re-
lieving the patron from the neces-
sity of going all the way into the
shop just for bar of candy on his
way into the theatre. This count
er will carry the very finest of ma
tionally prominent brands of
candy.
The soda Shop, located to the
left of the lobby as one enters the
theatre has both counter and table
service. The horseshoe counter is
equipped with stools on one side
and at the bend of the horseshoe
and has standing room on the side
nearest the street, with tables ar
ranged around the remainder of
the room. The fountain and sand
wich equipment is of the very fin
est stainless steel, insuring COM
plete sanitation, designed, manu-
factured and installed by the
Equipment Sales Company of Phil
adelphia. The working facilities
of the fountain can be seen from
the lobby through the candy count
er. This feature will afford the
patron the opportunity to view the
behind the counter" equipment in
regards to its cleanliness and san
itation. The management states
that "the shop will be run on the
highest standards regarding clean
liness, courtesy and service"
The soda fountain and luncheon
cite being placed adjoining the
lobby is unique in that it has an
entrance directly from the lobby. |
Meet me in the Smyrna Theatre |
lobby" will have real meaning. The |
soda fountain itself is the last |
word in modern island construc-
tion, combining ice cream and soda
service with luncheonette all SELF
contained.
The beautiful Formica counter,
the upholstered padded seats at
soda fountain and the handsome
upholstered booths were designed !
not only to please the eye and
comfort of the patron, but the en-
tire installation was designed |
chiefly with an eye to its efficiency.
Efficiency, of course, translates
primarily into one word and that
is speed! Guests of the theater
can make appointments allowing a
minimum of time before the per-
formance begins and know that
they will receive prompt and
courteous service. The public will
find very convenient the open dis
play candy case where quick
purchase of candy may be made
before the show goes on and cand-
les may be purchased from the
same case from the soda luncheon
cite room.
Besides the entrance from the
lobby, the shop has another en-
trance directly from Commerce
Street. Lunches will be served at
noon time and the shop will re-
main open until sometime after
the last show ends at night.
The owners, very much Impress
ed with this new theatre idea, say,
I'VE have given a great deal Of
thought and deliberation to the in
clusion of a soda shop within the
building and we feel that, in the
future, a shop of this type will be
an integral and necessary part in
every theatre"
The decorative scheme of coral,
egg shell, and green is in keeping
with the decorative scheme for the
rest of the theatre. On the wall
facing the street are mural paint
lngs by Willard Borrow,
Tho TTpffaI ofnf.n l. |