The Nome nugget., 1948-12-29
YOUR FREEDOM TO READ
(BY George s. BensOnl

Among privileges we enjoy as Americans free speech and free print of first rank Most of us prize these and other freedoms, though give little thought to them. We just take them for granted Gallup poll on the Bill of Rights would embarrass majority of citizens Try your poll and how many of your friends name the freedoms listed in the First Amendment to the Constitution
 Freedom of the press is of those freedoms We benefited by this freedom everyday The information that helps make intelligent citizens to freely Our press is not curbed restricted by the icon- ceived notions of tyrant dictator. We can buy the public prints choose, and at very reasonable price. We buy many of them, including those with opposing points of view without taking very much change out of pocket.
 Why the small price of newspapers and magazines? Just the paper and printing costs would amount to as much pay for them Does fearsome dictator pay the difference? Does aXrch bureaucracy foot the bill just to keep itself in power? Are public prints subsidized by Congressional appropriations? No, they not Then how do we have freedom of press, when able to buy for little what costs much more?
 These things accomplished through advertising: Advertising thus becomes of the basic features of American democracy It is easy that the adverts ing space sold by the publishers of newspapers and magazines makes possible for publishing enterprise pay it's bills Because of advertising, great press is able to remain independent and at the same time render important service to the American people.
 Advertising itself performs the major service of in- creasng constantly the already high standard of living which America enjoys. Our industry depends upon ad- vertsng to do its share in the efficient distribution of all the things that makes in meeting the needs and de- sires of the people And whenever something is de veloped advertising carries the message to those who may want the product service. Advertising sells goods
 Not only does advertising sell goods, it also sells the desire to improve Americans have wanted to be- static. Advertising has helped to expect inn provenents, to want better things When people have desire for better living standards then your great output of factories will have to stop Advertising creates the desire to buy that keeps economy the It sells goods and in selling them it is the great educa tor of the masses
 These facts show that the business of advertising has important bearing upon freedom of press.
 cherish freedom of the press, must also respect publications business enterprises We need to derstand that expenses of gathering news from all the world for American readers paid in large part by revenues from advertising space And just as import ant we must not forget that high standard of living depends upon advertising.
 say these things because there are those who attack the American Way by the sneak method These destroy CTS (from within and withouD will not attack freedom of the press They know cherish it. But they will at tack advertising They will not attack our high stand ards of living, which they envy. But they will attack e profit idea, without which American initiative and en terprise would cease to give jobs and goods May wt ever be on guard against those who would knock out the verv nrons from under America