The Lexington advertiser. [volume] (Lexington, Miss.) 1904-1985, 1948-10-07

HAZEL
EYES

This is National Newspaper week
The Advertiser is observing same
by enlarging the size OF your
favorite newspaper from six to
seven columns. This increase
means that from now on an 8-page
ape gives you al much reading
matter as nine and one-thiro
pages of the old size.
This is in keeping with the
Advertiser policy of continually
enlaraing and making as many
improvements as possible for your
reading pleasure. Our next step
will probably be to convert the
Advertiser into a regular daily
newspaper size which is an eight
column page. If Lexington
should ever get large enough TO
support a semi-weekly paper we
would be glad to put out a semi
weekly. 1t takes all our time.
This marks the third major
change in the Advertiser since
tha writer assumed ownership
five and one-half years ago.
The first thing we did was to
change the type used Tor eau
and stream-line the makeup
adopting modern type faces ana
ox-slrs This was during the war
srd ne soon as we could get de-
livery on new type for the read
matter in the paper. what We
caIl straight matter" we cnans-
"a nom the old seven point hara-
to.read type used for 50 many
.rsarr e. the modern eight point
yvre ,,sed now. The result was
,ess eve strain In reading the Al
Ser4iser and j more attractive
~. The last major change was
,,,;th the death Of the late I. =.
Rarr. the removal from the fron'
raer s. all advertising. Modern
rsSvrnapers throughout the coun.
trv had long since discontinued
usin9 advertising on the non'
page. ,r;.h
almost universal approval as your
Continued and increased patron
aae sienifies as well as your
words 81 commentator, written
and spoken.
Todcv the Advsrtissr has fns
LARGEST paid-up circulation In IA
entire history and Il reaches mors
people, white md colorsd, every
week IN Holmes county than any
other psricdicul. Newspaper or on
gonisution.
Founded in 1887, the Advertiser
Is older than~any other business
in Holmes county as far as we
know. We are older than the
Commercial-Appeal, that veneer
able newspaper that proudly OBJ
served its hundredth anniversary.
We have before us today a
copy of the Advertiser printed
Friday, October IS, 1865 in which
the editor says: Merchants and
other business men of New Or
leans, Canton, vicksburg, Yazoo
City and elsewhere. will not find
a better medium through which
to communicate with the people
Of this and adjoining counties
than the Lexington Advertiser
The care and attention bestowed
upon its advertising columns
commend it to the patronage OF
the public"
The same thing is true today,
SO years later.
We appreciate more than we
can tell you the friendship and
good will of our readers and
friends. On the occasion OF
National Newspaper Week we
want to tell you so.
On the front page of that 1865
Advertiser there is printed a
motto: PRINCIPLES AND MEN
TRUTH: THE WEAPON WHICH
WI USE IN THEIR DEFENSE.
Mr. H. M. Shelton, the Adver-
tiser publisher of that day, is long
since dead and gone but the Adj
vertiser is still here and dedi-
Gated still to the task of pre-
senting the truth each week.
1t is the least we can do in APP
probation for the wonderful pri-
vilege of living in a free country.
the only major country in the
world where the press is free to
tell the truth.