davidaulloa/AmericanStories huggingface dataset:
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16

The wearing of diamonds is not as COM
mon as in days gone by, but If you are in
terested in buying diamond and
desire the purest see that they are color
less and water-clear.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16

Miss Flossie Baker, clerk in the
Key West Electric Company's Of
flee, left yesterday for New York
City, where she will join Cap
tain and Mrs. Philip L. Cosgrove,
and remain to attend the Amer
lean Legion convention.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16

Successful business men know how to
hire brains to work for them. It's being
done everywhere, and Key West is no ex-
ceptiOn.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16

Miss Romelda Johnson and Ar
thur H. Sheppard, Jr., We're mar
ried yesterday in St. Paufs Epis-
copal Church by the Rev. Arthur
B. Dimmick.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16

At a meeting of city council
last night, resolution was pass
ed ordering the payment Of one
quarter of a months salary TO city
employees.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16

w. w. Demeritt, superintendent
of lighthouses in this district, left
yesterday for Miami on an IN
spection trip of aids to naviga-
ton in this area.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16

The french appeared in India in 1855,
before The English. who were more enter
pFiainw. Nav the French have the last
iamwh
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16

Mrs. Charlotte Roberts. who
had been in Key West visiting
friends, left yesterday for her
home in Homestead.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16

CHAACERN.
Case No. 11-I16
ELIZABETH FRANCES LA
ROMRARB DECKER,
Plaintiff,
RUFUS A. DECKER.
defendant.
ORDER OF PUBLICATION
TO: RUFUS \. DECKER,
! c/o Henry Decker,
. Sentinel Road.
Lake Placid. New York.
You are hereby REQUIRED to ap-
pear to the Bill of Complaint for
divorce in the above styled cause
on or before the 1st day of October,
AID. 1947. otherwise the allegations
therein will he taken as confessed.
This order is to be published once
a week for four consecutive weeks
in The Key West Citizen. IL news
paper published in the City of Kew
West. Florida.
Done and Ordered this Goth day
of August, Al. 1947.
(SEAID ROSS c SAWYER
Clerk of the Circuit Court
Monroe COUNTY. Florida
BY: Alice III. Salgado,
Deputy Clerk.
$50 Allan Il. Cleara Jr.,
solicitor for Plaintiff
sep 2-9-16-23 1947
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16
TUESDAY. SEPTEMBER Is


Evening
s:oo-News Report. Is Mins.-nbc
Newscast Every Day-cbs
hiddies Hour talso hour later)
-mbs-west
s:15-Sports; America Serenade--nbc
Frontiers Of Science. Talk-cbs
s:3c-Red Barber and Sports--cbs
America Serenade: Sports-nbc
s:45-Lowel Thomas Newscast-nbc
World News 4 Gommentary-cbs
eOo-Radio Supper Club-nbc- basic
Mystery of the Week-cbs
Fulton Lewis. Jr. trepeat hour
later)-mbs
t:7s-News and Comment-nbc
Jack Smith and Song-cbs
Dancing Music-mbs- basic
t:3o-Ths House Party-nbc
Bob Crosby's Club-cbs
Arthur Hale Commentaries basic
t:45-Kaitenborn Commensurate
Bob Trout and News-cbs
Sports (repeat 80 m. later)-mbs
1'oo-Miiton Berle Variety-nbc
Big Town Newspaper Play-cbs
Warden's Cases (r'pt 10)-mbs
7ie-Detective Yarn (r'pt 10:15)-mbs
1sao-D~<----..h J~.ay, pranr5=nusc
Mr.. and Mrs. North-cbs
The Falcon Drama-mbs
wv rNo 11hutcS NeWS-CDS
t:oo-Call the Police. Drama-nbc
We the People, GueSts-cbS
Gabriel Heater Comment-Mbs
S:1s-Real Life Drama-mbs
e:ao-Fred Waring Music-nbc
Freedom Train-cbs
America Forum. Debate
9:oo-Bob Hope Comedy-nbc
Time to Now. Drama-cbs
s:1s-Scout About Town--mbs
S:3o-Red SHELTON Comedy-nbc
Warren A. Austin Talk--cbs
California's Melodies-mbs
1o:o0-News & Variety hrs.-cbs
News, Variety. Dance hrs.-cbs
News. Dance Band hrs.-mbs
ACC PROGRAMS - Times fit either
Eastern Daylight or Eastern Standard.
eaoo-Network Silent--1 Hour east
Riddles Hour-west repeat
1:oo-News and Commentary
I:J5-Daify Commentary
H:30-Green Hornet Mystery
e:oo-Lum and Abner. Comedy
e:ib-Weekly News Review
S:30-Americas Town Meeting
9:30-Ihe Summer Serenade
1o;oo-Modern Music Museum
1o:3o-Labor U.S.A.. Talks
7e:ee-N.A.M ii. Summer Show
ll:00-News & Dance Band Hour
'z:0-Dance Band Hour-west only
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16

Miss Josephine James, accom-
panied by her mother, Mrs.
Thomas James, left this morning
for Tallahassee to resume her
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16

FIRE flies are members Of the
large beetle family.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16

Today The Citizen SAYS In
editorial paragraph:
Graduates Of June are heavif
signs of relief that September h.
no qualms for them"
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16

Subscribe to The Citizen.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16

studies in the Florida State &c
lege for Women.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16
Radio Programs


Daytime svmmavy
oeieetsd prsorams % listed below
aso breaesAst u the same time Mon.
Day through Friday. Time 10 eastern
standafh. For esntrai standard sub.
tract one hours for mountain stand.
ard TIVE heurG
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16
REPORT

Key West, Fla, Sept. Is, 1947
observation taken at $50 am.
Eastern Standard Time,
City Office
Toynnera{,.reS
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16
IN THE COUNTY JUDGES COURT.
IN AND F0R MONROE COUNTY.
FLORIDA. IN PROBATE.
NOTICE TO CREDITORS

1T re Estate OF
MADELEINE l.. BROWNE.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16

Precipitation
Rainfall, ID hours ending
$3.50 am, inches --------.------- {
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16
TIDES

NOTE: Minus sign-correc-
tons to be subtraoted.. Plus
sign-corrections to be added.)
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1947-09-16
Relative Humidity
74G

Tomorrow's Almanac
[Eacforr Standard .Tinno]
Evening star. [volume] (Washington, D.C.) 1854-1972, 1947-04-10
|Rees Offers Bill Giving
'FBI Right 10 Conduct
All Loyalty Inquiries
Bx Joseph YOUNG

Chairman Rees OF the House
Civil Service Committee today
introduced legislation empower
ing the FBI to conduct all loyalty
investigations OF Government
employees and Federal job appli-
cants.
Asserting that President Truman's
recent loyalty investigation execu-
tive order is. "too weak" Mr.. Rees
said his bill was designed ito rid
the Federal payroll of subversive
and disloyal persons who are in
strategic places in our Govern
ment."
While Mr.. Rees' measure retains
many features of Mr.. Humans or
der the major difference is that the
FBI would do all the inyestigatiye
work. Mr.. Truman's order provided
that the FBI files be consulted In
the investigations, but the investi-
cations themselves would be con-
Quoted either by the Civil Service
Commission or individual Govern
ment agencies.
Another major provision in Mr.
Rees' bill Is the creation of loyalty
review board to be composed OF
five members Of the Civil Service
Commission. which will review all
investigations conducted by the
FBI. The board will review the
recommendation made in each case
by the FBI and its decision will
be final.
In introducing the bill, Mr.. Rees
told the House:
"The principal weakness OF the
Presidents executive order Is that
it does not place on any single per-
son, department or agency the
Affirmative responsibility of seeing
to 1t that disloyal employees are re-
moved from the Federal payroll.
Under the provision of the executive
order, the head of each department
and agency is responsible for dis
charging disloyal employees In his
agency.
TT is this very situation, COM
bined with the failure Of the Civil
Service Commission to take afirm-
alive action, which existed during
the war and resulted in the en-
ployment Of persons whose loyalties
have been seriously questioned and
who still remain on our Federal pay
roll"
Under the bills provisions Federal
departments would have taken away
from them the power to fire dis
loyal employees. The measure pro-
vides that all departments submit
to the FBI the names of all en-
ployes.
The FBI would then check Its files
and II no derogatory information
Evening star. [volume] (Washington, D.C.) 1854-1972, 1947-04-10
Mems Hose

1876 Prs.-$i.oo WooI-end- Cotton
Long Hose ------------------5Se
40 IS Wool Argyle Anklsts,
white only; 10, lOK ---5ee
II Prs.-45e Rayon Ankiets. size
IL only. Dork colors --------l9e
30 Prs.-75e 5oeo Wool. sou Cot
ron Hose
~ Prs.-75e Whits Athletic Anklets,
half wool. half cotton. l0h. II,
3se
Evening star. [volume] (Washington, D.C.) 1854-1972, 1947-04-10

was discovered against an employt
the worker would receive clean bill
Of health. However, II the FBI files
disclosed that the cmploye might b.
guilty Of disloyal activities. 1t would
then begin an investigation Of the
employe.
After completing the investigation
the FBI would then submit its report
to the loyalty board. An accused
employee would be given the right to
the same kind Of hearing that Is
provided for In the Presidents ex-
ecutive order. II the board decides
the employe is disloyal or subyersive
Iit would then order his department
or agency to fire him.
The same procedure would be
followed In the case Of Federal job
applicant, except that the board
would then order the Federal agency
or department where he is seeking
employment not to hire him.
President Truman Is expected
shortly to ask Congress for funds to
carry out the provisions of his loyal
ty order, but it Is believed that Mr.
Rees has an understanding with Re-
publican leaders that hearings
should be held on his bill before
Congress acts on the Presidents re-
quest.
Mr.. Rees' bill is similar to the
executive order in many respects
particularly in the setting up Of
loyalty standards. Both set Of
standards are the same. The. COM
missions Board of Review would bt
composed OF two present commission
Evening star. [volume] (Washington, D.C.) 1854-1972, 1947-04-10

zl-Men's $43.75 All-woel 3-pe.,
Suits. Single breasted, in blue and
brown. ReeuIors: H35. 2/36. 4/37,
1913, H39, 1/44. Shorts: l/35,
1877. 1893. Longs: 2/3e. H42.
$36.75
Evening star. [volume] (Washington, D.C.) 1854-1972, 1947-04-10

ofncials. plus three other members
to be hired.
Mr.. Rees told the House he Was
opposed to Red-baiting and witch
hunting, but do believe there Is 4
reasonable approach which recog-
nizes that the security Of our Nation
depends in large measure on the
loyalty OF each Federal employee.
The Kansan continued. Il am
convinced that the vast majority OF
Federal employees are legal to our
IGovernment beyond any question of
doubt, and I am certain. too, these
loyal Americans will welcome an In
Ivestigation of their loyalty, since
such investigations will protect their
Government from being destroyed by
S1,hyerSiVe emDlOyeS. I'll
Evening star. [volume] (Washington, D.C.) 1854-1972, 1947-04-10
Mems tuxedo Suits
$3.50 Single breasted AII-weol
Tuxedos, eoot and trousers. Shorts,
sizes "a and IS s------$lo
Robes, Paja,ssas,
Underwear

$50 WeeI Robes, extra large sizes,
ton only, nicely toilored ---$9.e5
II Up TO $40 Cotton Robes, neot pot
1S-$I3.95 and SIS Robes. solid
color royons .oIso checks. All sizes,
$S.e5
S1o--$1assstp .$Il.15 cet+en and
Rsysn bojsma. .------$5.s5
30-$7.25 Cotton Psismas, checks
ond stripes --------------- 35.O0
.i9-$4.S5 cotteA Pejemss, stripes
and figures ------ -.------$ 1873
2s-$3.ss Striped Knit Cotton Ski
IS Prs.-Up TO 81 Boxer Shorts,
white and eoIoved cotton fobrics, 69e
50 Pss.-Up to $z.z5 Boxer Shorts,
excellent aooIity white and coIored
81 Pn.-$I Knitted White Briefs
with elastic woistbond -----79s
Evening star. [volume] (Washington, D.C.) 1854-1972, 1947-04-10
Misses Dresses

35-S2z.o5 to $685. Spring.
Dresses. Some lightweight wool
bolero suits. some classic COB
ordines, some pastel. black and
navy crepes---$l4.S5
Io-$l6.95 ] and z-pe. Spun
Rayon Dresses. Jr. sizes 9, to
IS, postels ----$lo.S5
lo-$35 ] and 2-pe. Light
wsisht Wool Dresses. block
crepe casual dresses -$l9.85
i-S45 Block and : White
Check Suit. size l3, fully lined,
$2e.s5
4-$3s.e5 Black and Nsyy
Reyon Crepe Dresses, sizes z
to Is -----$24.85
I-$3s.e5 Wool Crepe BoIero
Suit, size l.3-------$24.85
Beige Wool 6 q B ardine
Dress, size 10 ---$24.s5
Evening star. [volume] (Washington, D.C.) 1854-1972, 1947-04-10
BIossses, Skirts

b. H q . -
zs-$7.s5 end $s.s5 WssI SkInA
Grey, brown and block. 10. II. is
5z-$7.s5 to $Io.s5 Wool skists.
Green, red. blue. ploids and block.
Sizes lo-l8--------$
46-$4.s5 10 $6.s5 Rsyen Crepe
and Spun Rsyon Blousss. White,
posteIs, novy. brown. Sizes 81 to
So -----------------$3.S5
5s-S7.s5, Ss.s5 and $io.sS
Blsusss. Royon crepes, pure linens;
short and long sleeves. White, block
ond eolors. Sizes 80 TO 38--$5.85
e-$i4.4o and $le.e5 BIeusss.
White, yellow. Sizes 81 to 36,
$io.ss
Evening star. [volume] (Washington, D.C.) 1854-1972, 1947-04-10
Misses Coats

I4-$55 to $685. coets. sove
from $ll to more than $35 on full
length sports dress eoots Of very fine
quolity. Pastel and other coiors as
we'll as block. Forstrnonn and Stroock
wool. fobrics, coverts, twils. Sizes
10 to 20 In the. group 50
7-$zs.s5 10 $35 shortis and
ToppsFs in SNORT, young fashions,
gay spring colors: Red. green. eedor,
also block. Sizes 9 to l6----Sl9.s5
s-$7s.s5 70 SOS Luxurious Fitted
Or Fisrsd Goats of fine Forstnonn
woolens; black. beige and chomois,.
sixesr u to 10 --------$55
z-$il5 Strsoek Cashmere and Wsel
clsssie Topeosts, white, size IA; pink,
size ! z = S69.9y
e--$55 Black WesI 6sbsrdins Top
eoats. classic style, Woter-repellen
sizesfl o to 18@-------$39.9S
I-$4s.s5 ksvy Gaberdins. size I 4,
elossic topcoot, woter-rspellent,
Evening star. [volume] (Washington, D.C.) 1854-1972, 1947-04-10
Misses Suits

4s-$4s.e5 10 $685. Suits. Cob
ordines, mems weor worsteds and
wool crepes, In postel ord dark shodes,
grey stripes and mixtures, glen ploids
and checks. Misses and Junior sizes,
$50
zl--Misses' $35 10 SIS Suits, Ia
wool fIonnels. novelty fobrics, eob-
ordines and wool crepes. Block and
coIors. 9 to l8 --------$2S
Evening star. [volume] (Washington, D.C.) 1854-1972, 1947-04-10

7-$l6.e5 Wool BIaxers, blue, brown
and white. Sizes 10. IA. l8. 20,
s.
o-$zz.95 Wool Jeekets. brown,
black, dark green. Sizes 10 TO l8,
$lz.S5
-$z7.75 and SIS WeoI Tweed
jackets. Brown, size II; grey. sizes
IA, 10, 18, tweed, size 14--$l9.85
z-S29.o5 Wossr-rspelIsnt Cotton
Jsekats, Grey, size z; melon, size
Is ---------------------$e.SS
Evening star. [volume] (Washington, D.C.) 1854-1972, 1947-04-10
Luggage

Luggage
I-$3I.I4 Lsether Weekend ca.e,
$3.50
5$I3.50 Leather Club Bags.
S1o.s5
7-SI6.75 kylen Bags -$l3.4o
1-$3I.i4 Lssther Case - $3.50
sAH Prices Pfus Tdres
Evening star. [volume] (Washington, D.C.) 1854-1972, 1947-04-10
Mems Necksceas'

3S-$1.5o Ties. famous mokes o7s
SIS AII-silk Ties, ct mere froe-
ton Of former price
Evening star. [volume] (Washington, D.C.) 1854-1972, 1947-04-10
Slack Suits
sESIo.o5 and $I4.o5 Rsyen. Cot
ton Slack Suits, sizes "A, l6--$6.8S
SaCeufers

Ssreufefs
s5-$4.s5 to $685. slip-on swsstsss.
plain and iocauord knits. White,
light and dark, 81 to 40 800
sz-S7.s5 10 $io.e5 sl;p-on sweet
srs. Block. white and eoIors. Sizes
"a to 40 --------S4.S5
3z-ss.s5 10 $Io.ss csrdisan Style
swssssrs. Light and dark eoIors, also
orey. "a TO 40 -------S5.S5
WO,sse1s's RNifscO0ts
3-$Io.s5 csttsn ksinsssts, sizes
STILLS Rsysa end Cotton Cab
ardias. size "a --------$lz.s5
I-SI6.s5 Rsye~ end cettsM Twill
Rsiaeess, size II ----$6.SS
ISIS end SIS Rsyen ssain RAIN
essss, Kelly green. size 10 --$i5.SS
Is-Ss.s5 end $Io.s5 psisi PssA-
svs end kRieksn In wool check, siIss
10 TO Is ------------$3.1S
Evening star., 1947-01-05

1. NEW SLOT MACHINE How
hare quizzes been teamed up with the
slot machine?
Put nickel in the slot of the new
machine and a question with a set
of numbered possible answers flashes
on the screen; the player presses a
button to indicate his choice. If he's
right, the machine pays up to 40
to one. G. S., ChfcdeO, III.
Z. JACK FROST. BEWARE What
is the recently deseiobed frost fghter?'
A machine that protects fruit
crops by sending out infrared rays
generated by an oil-burning heater.
J. L.. Bloomington, Ind.
,. sENAToRs' AGE What is the
average age Of the 96 members of the
U. S. Senate2
56.42 years. Republicans average
55.49, and the Democrats STAT.
4. VOTING PRIVILEGE . . District
of Columbia residents r0ted orey-
ahelmingly for home rule and the
rigM to oote tn national elections. Has
the District erer had these privileges?
1t never has had the right to vote
in national elections; it did have lim-
tied home rule 73 years ago. A Con-
Evening star., 1947-01-05

Macarthur: What new honor?
stitutional amendment will be nee
essary for national suffrage. Home
rule could be granted by Congress.
8. cI LINGO What is Dear Old
u. Sc6ee in CT ineo9
The U. S. Armed Forces Institute
(USAFD which has a student and
alumni body of 1850, 900. New stu
dents are enrolling at the rate of
10000 month.
8. STAMPS What Uas done pifh
the millions of six-cent airnsail
Evening star., 1947-01-05

But the most revolutionary step
will come with self-service in meats.
It's on the way. has been tried with
considerable success on the West
Coast. Managers claim it can reduce
the cost of meat-selling by as much
as one half.
The increase of self-service is
bound to change present packaging
methods in many articles. Every item
on shelf will have to sell itself.
Standing beside it's competitors,
silently calling for the buyers
attention, it will have to be more
than a package it will have to
be a poster. In all likelihood, its
wrapper will be as colorfully attrac-
tive to the eye as an advertisement
in magazine. With printed words
and pictures, it will have to tell the
prospective customer everything
about itself. Here is a vast field
ready for its own type of genius.
It's Going Abroad
UNTIL now, strangely enough. self
service retailing has been almost ex-
clusively American. But reports of
its success have spread around the
world, and food merchants have
been coming from other countries
to study its methods. 1t seems likely
that our system of self-service will
eventually become worldwide in
stitution.
And yet, most small-store owners
with whom I've spoken continue to
feel like my grocer friend, who
refuses to worry.
We're still getting seventy per
cent Of the nations food business"
one of them reminded me. But if
the time comes when my kind of
store no longer pays - we'll, there's
no law against opening my own
supermarketr' The End
Evening star., 1947-01-05

stamped e'seelopes after the five cent
dsrnsoii rate went isae eBeci9
They were overprinted "Revalued
SC P. o. Dept" and then sent to
Army and Navy post offices.
". c. c., Biloxi. Mss.
7. JAP PINc-PoNG >. Whose pic
tHre as 'oU being placed on japanese
ping-tong paddles9
General MacArthur's. He is the
first political or military man 50
honored. 1t has been the custom to
picture wrestlers, theatrical stars
and sports figures on the paddles.
NJ. T. A.. Hartford, Conn.
.. WAGES UP Earnings Of Brit
ish industrial workers hare climbed.
What is the Average weekly income?
Slightly over FIVE pounds (about
500. Some of the lowest paid indus
tries. such as cotton, brickmaking
and shipbuilding. show the greatest
percentage of increases.
&C. T. NJ, Pelham, N. Y.
>. SHARPERS Hosc much is en-
bezzied from banking and business
concerns in the u. S. each day.
More than $1,OOO,O 900. In most
cases the loss is greatly in excess Of
the amount of the employees bond.
CONDUCTED ~ ~ M*.x
NOTE: We will pay 81 for question and
answer used in this column Proof must
accompany ansWer. Address: Tom Henry,
THIS WEEK. 40 Lexington Avenue,
New York II. N. Y. .Unaccepted contribu-
tions cannot be acknowledged o. returned.
Evening star., 1947-01-05

shopping bags, purses. pockets, or
concealed under coats.
But arresting people for theft is
a risky business. Theft has to be
proved; an error can result in ex-
pensive lawsuits, bad publicity, loss
of customers.
What. then, we're the spoilers to
do? The manager hit on a bright
idea.
Today, when a customer is seen
taking an item. the spotter comes
down from the balcony, stands di-
rectly behind her, and calls aloud
to the checker at the cash register,
Hey, Joe! One can of corn herew
That's all. Not a word to the
woman. In almost every case the
startled customer. f1ustered and
alarmed. quickly brings the corn
out of hiding and makes an honest
can of it.
A Thousand Jobs
lHIs strategy has substantially re-
duced the pilferage, which at one
time ran as high as two per cent of
total sales.
This. however, is only one of the
managers many concerns. His big
job is to bring customers into the
store and build sales volume. To do
this he has to maintain smoothly
tunctioning establishment, hire and
supervise competent employees,
order foodstuffs, watch the stores
supply of bags and wrappings, assure
the cleanliness of the premises,
soothe angry customers. make ap-
propriate donations to local charity
Campaigns and check all deliveries
OF merchandise. It's impossible to
complete the list. The manual for
managers of one chain has 2O4
closely printed pages of instruc-
tions detailing their duties.
Evening star., 1947-01-05
YOU CAN'T HELP BUYING
Continued from bare sepeu

continued from page seren
But the primary task is to attract
customers. In a California store, a
manager realized that one of the
shortcomings of a big institution
could be its lack of friendly, personal
relations with the public People like
being greeted by name when they
60 into a shop. Knowing that gra-
ciousness and personal interest in
customers could pay off in dollars
and cents, the manager hired a
hostess.
Friendiness Pays Off
LONG resident of the community,
this woman knew hundreds of people
by name. She greeted customers as
they came in, asked about their
children and their homes. Result:
Business increased noticeably as
women came again and again to
"the friendly store"
In Albany, N. Y. another astute
manager installed a professional
dieticjan. Her job was to help
customers plan balanced meals based
on the stores Specials of the week.
She was consulted by hundreds, and
business in the specials" doomed.
Many a manager has endeared
himself to mothers by establish
ing a nursery where children
may be left while Mamma mar
kets. This is service which insures
good will as we'll as immediate cash
business. Occasionally, too. you find
manager who even pipes music
into the store.
In the months and years ahead,
the supermarket will enter many
new fields of self-service. Almost the
first of them will be drugs and cos
metics, which many supermarkets
are already planning. Lunch coun-
tiers and liquor corners are also due
to become general.