Evening star., 1947-05-18

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gram directors Is, simply, that one
mans drivel Is another mans Joy.
They can't please all Of the peo-
pile all Of the time, but they are
not even sure how to please some
of the people come Of the time.
The man who could tell a broad
caster, with certainty. who likes
what and why could be the rich
est man In radio. starting tomor-
row morning.
4**
Broadcasters, the listeners hay-
ing become restive, are giving .
good deal of thought to the prob
lem. One method of attacking 1t
is by the program panel, wherein
a group of listeners sit down with
radio station, listen to pro-
gram and then tell the station what
they liked and disliked about it..
The stations program director then
begins to get an idea as to how
all of his prograning, as well
as the program examined, can be
improved. He also should begin
to know more about the directions
his experimenting must take to Gre
ate in his audience a desire for
something better than soap operas
and Stan Kenton.
The program panel is to be enl-
ployed now by WTOP, which plans
to examine It's local programs, or
at least some of them, by this
method. II you would care to lend
hand, you will be welcomed. 1t
works like this: Those who let the
station know of their desire to take
part are asked to fill out ques-
tionnaire, so that cross-section
panels can be selected to include
various income groups, education
levels, etc. Each panel group, OF IS
listeners, will meet at the station
to listen to recording Of pre-
viously broadcast show. While 1t
is in progress, numbers will be dis
played to indicate the portion Of
the program under consideration.
The members of the panel will in
dicate, on form they will have,
whether they like, dislike, or are
Indifferent to each portion of the
program. Following this, there will
be q discussion session, conducted
by WTOPs research director, Fay
Day, who will try to determine
what's good and bad about the show
and why.
WTOP is not saying, speak now,
or forever hold your peace" but
those who have noticed some OF
radios shortcomings might think
seriously about participating in this
program. Listeners may not be able
to raise the level of radios enter
tainment, but this Is one way they
can help the broadcasters do it.
Spot announcements: Elwood
Gary, the Metropolitan tenor, makes
the last Of his wonder Flame on
the Air" (WMAL, Tuesday, 1880
pm) appearances this week before
setting OF on a singing tour. It's
his third as guest star on the
show. It also is the last time the
program will be broadcast in this
slot, its moving to Thursday at 7:30
pm. on May 20. In the new spot
it's to have some changes of formal,
too. -. WQQW will have a special
program marking II Am an Ameri-
can Day" this afternoon at 3:45,
produced by the Institute for Demo-
cratic Education. WARL, with
the adoption of daylight saving time
for the District, has extended its
broadcast day to BIS pm. >. VOL
has offered the State Department
its wire recording of the press con-
ference during which Representa-
tive John Taber voiced his views
of the Voice Of America" broad
casts. At the moment the State
Department, understandably, has
not indicated its anxiety to have
the record. May having been
so whimsical up to this point, we
are not sure whether or not we
should tell you about WGAY's BE
a Good Radio Neighbor Campaign"
But we can't wait until July. So,
what WGAY Is doing is this. 1t is
broadcasting slogans several times
a day, reminding its listeners that
open-window days are with us.
Keep your radio turned low, WGAY
says, because your neighbor might
not like the programs you like.