Milford chronicle., 1947-09-26

according to observations made by authori-
ties in the field this week.
There has been a complete change in the
complexion of retail promotion recently
From various parts of the country reports
are being received of special selling efforts by
retail stores The fact that these events have
been relatively successful was taken to mean
that the retail business is back on a promo
tional basis.
Among the most significant developments
has been the virtual abandonment of institu-
tional advertising by retailers. In the era of
shortage this type Of promotion had its hey
day. With uncertainty as to what goods
might be available on retail floors at any
time, the institutional method fitted the prob
lem by guiding the customer to the store on
the promise of being able to get the best of
what was on the market there.
Today even the most devoted institutional
advertisers, it was noted, have returned, al
most without exception, to item promotion.
Anniversary sales and other storevwide
promotions have been undertaken in various
parts of the country and, according to market
reports, they have in some instances met with
high success. Here again item promotion
figures largely
Among retailers throughout the nation
last week it was openly declared that the pro-
motion lid is off. Dollar days have been
staged in numerous communities. There is
much more emphasis on fall opening promo
tions, both store-wide and as community
undertaking..
Reports indicate that there is a greater
number of requests for promotion informa-
tion on Christmas selling being received by
organizations equipped to supply it. Not only
is the number greater than heretofore, but
the inquiries have come in earlier.
Retailers, it was noted, are planning to
use all the newspaper space available to them
in the months ahead, although the quantity
is still restricted.
DELAWARES STATEWIDE program
of cancer control among women over 40 years
of age leads the way in providing sensible
safeguards against the disease which prob
versal M
The Delaware experiment" will be "the
first test in the world of the ability of cancer
control to cut the death rate s.
Physicians have long held that, though
there is yet no sure weapon against cancer in
its advanced stages, 1t can be arrested in q
majority of cases if caught early enough
Usually, however, lack of vigilance by vic.
TINS has permitted the ailment to get beyond
control before competent medical help is
called in.
1O IOI0SLctu IIl1S Tie O6ldWdf6 DIVlSlOn O1
the American Cancer Society has approved
plan to raise 100000 to pay for the exam
ination of $4,000 women twice annually
Those who can afford it will be asked to pa!
So for each test, but every effort will be mad
to see that every woman over 40 is given tn
examination.
That is wise undertaking. Women ar
the principal victims of cancer, and shoul
be the first to benefit by advanced methods o
control. The program ought to be pressed
and other State cancer control organization
should take steps promptly to follow goo
, example.
ANY LONG-RANGE FIRE-preventio
program that is to produce maximum result
must include fire instruction in the schools @
! America-bOth urban and rural
Traffic safety has long been taught
thousands of schools. Fire safety deserve
equal attention. AS one authority said, "It
apparent that if safety education in the fiel
OF fire prevention had been adequately PR
sented in the elementary schools during tn
past fifteen or twenty years, the loss of chi
dren's lives from this cause would be great
reduced today"
The methods used to teach fire preventio
: may be of various kinds. Periods of time ma
, be allotted to it, or it can, in many cases,
combined with subjects which are an eStal
lished part of the curriculum Regardless
: method, the main thing is that the instru
ton be vivid and forceful-and really driv
n home the fundamentals of fire prevention
t young minds.
e Fire prevention study should begin in ell
: mentary grades and consist of lessons whiC
). are easily understood by very young childre
!. In higher grades, more advanced materi
: may be used, including instruction in fl
i instruction. mature students be given tee
a nical information dealing with the more cor
It plex aspects of the fire problem
n The responsibility for putting such pr
( gram into effect belongs to school authoriti
if everywhere. It should be started now, on
t, national SCALE as positive and continuo
effort to meet an emergency condition.
i'd he chose the 18th tves during her vacation.
GM