Milford chronicle., 1947-04-04

CNdlH store age recently puDllShed an
illustrated article on Modern Markets.
which showed number of new food stores
built OF remodeled by various chain systems.
They cater to customer convenience to an un-
precedented degree. Everything the human
mind can conceive of is being done to make
shopping pleasanter and more convenient to
the ultimate consumer. Departments are
clearly delineated. Displays are amazingly
varied. Fixtures and appliances are of the
most modern type. The self-service idea pre-
dominates, and the buyer can get what he
wants with minimum of effOrt-and a max
imum of ease.
The same trend is evident in department
stores, variety stores and OtherS-all are en-
Enthusiastically competing to give the customer
a better place in which to shop. This is one
phase of the effort to better serve the public
all along the line-tO provide the most pos
sible for today's deprecated money.
5000
SOMETHING NEW HAPPENED in
good old Massachusetts,, where the Pilgrims
landed in 1920; where the Springfield News
was established in 1880 The News suffered
all the evils of strike by the unions and the
guilds. At the end of 144-days tie-up ed-
tir Sherman H. Bowles took strategic action
to distribute an issue of several thousand
copies of his newspaper. And so he natural
y put the papers in an automobile and hop
ped into the drivers seat and drove with his
papers through picket line of the unions
and guilders Evidently the police looked the
other way inasmuch as they reported they
"didn't see anything" However the strikers
produced snapshot pictures The editor was
arrested on the charge of driving without a
license and driving through picket line in
which by accident he had the luck to knock
down striker who had helped to tie-up the
paper.
Editor BOWleS was accused of all sorts of
terrible mlSdemeanOrS such as inStructing
women from the business office to operate
llne-casting machines with typewriter key
boards. Besides he worked in the stereotype
foundry, including substituting for the prin-
terS devil, writing editorials and pleading
with strikers to go back to work
The trouble with those strikers in Spring.
field is that their methods lowered the pro-
feSSlOn of arts preServatve
<&SO~&
BUSINESS MAGAZINES HAVE re-
Gently featured many articles on the efforts
of American retailers to obtain better goods
at lower prices. And that is a story of direct
interest to every consumer, and to every
mans pOcketbOOk, in these days of depre-
ciated dollars
Retailers are convinced that prices for
many kinds of goods are too high-that it is
possible to give more for the money. They
are taking that attitude in their dealings
with manufacturers. They believe that Il
good shirt should be available to the public
at $3.50 OF $2.75 instead of $3.50 or more
They are watching the pennies as we'll as the
dollars.
The purpose of all this is to better serve
and please public which is beginning to buy
carefully and in minimum amounts. The
buyer for retail store thus becomes, in eff
feet, the agent of the consumer. His interest
is the consumers interest. He knows that
there are two gauges of value for anything
price and quality. And what he is after is
the most quality at the least price
Manufacturers must pass on the increas-
ed labor and other costs of the time But
what retailers are doing is to see that the
increase is held to the lowest fgure-and
that, when possible, reductions in price will
be made. That is tremendous service to ALL