Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1946-08-30
First of General
Mills Appliances
Ia Electric Iron

OA8 VI the Twin NlbS9 HSWg9t
poOt-war industries, home appli-
ances, has swung Into high gear.
ORIeials nc General Mills Mechani-
cal Division plant at 1870 Central
Ave. N. r., reported that about
$1,000 General Mills TPu-Heat
irons, Arst IN the eompany's new
family Of home appliances, have
already rolled OF the assembly line
and are now being distributed %
dealers IN this area. The plant II
currently turning out around 1900
irons q day.
The new streamlined iron was
nrSt produced back In mid-June on
q small scale. Gradually, the pro-
duction tempo was stepped up.
When full production 10 reached,
the plant plans 10 turn out $1,000
irons o month.
UmIque New Machinery
With the new industry, General
Mills brings some unique new ma
chinePy 10 this area. In nianufac-
turing the TTu-Heat iron, the only
automatic chrome and nickel plat
ing machines IN the Twin Cities are
used. The chrome platter IL capable
Of finishing between 200 and 100
sets Of Tru-Heat Iron parts an
hour.
Other unique devices at the plant
are q specially fooled Hanchett
grinder that cuts out sole plates At
the rate Of 400 per hour; q Kings
bury drilling machine for punching
holes In the irons sole plate; Q
huge press which gives the Iron les
sshimmy trim"i four special edge
grinders for sole plates, and q com
pleta barrel plating line setup,
where iron sole plates and tops are
dipped In and out Of large watts
containing hot and cold solutions.
An interesting spot IN the plant
IN tho assembly room whore q long
row Of girls In plain blue slack.
suits piece the iron together amid
the hum Of riyet machines and air
fixtures. Six coil winding machines,
designed &C the plant, are used In
the assembly process.
IrOn Features Tru.Heat Control
Betty Croker, recently voted by
homemakers Americas most popu-
lar home service personality, will
sponsor the Tru-Heat iron as well
az future General Mills home APP
pllances. Distinctive features Of
the Iron are q new method Of heat
control, safety side rests, q Full
vue foursway sole plate, and Tru-
Heat fabric seloctoT.
Tru-Heat control IL q patented
principle Of heat control that holds
the temperature Of the sole plate
within q few degrees Of the desired
heat. The iron follows recommends.
tons made by Good Housekeeping
Institute, whose authorities report
ed that postwar irons used on new
or types Of textile fabrics viii have
10 maintain more accurate tenn
psratureS than pre-war irons.
AecOr ding 10 demonstrators,
safety side rests provide greater
stability and make the Iron easier
10 use. In addition, they eliminate
need for the old-fAshioned square
heel, making possible the stroke
saving Full-Vue four-way ironing
surface. The tapar-Foundod heel
affords smooth operation In all di.
rsctions.
A double check control Il the
Tru-Heat fabric aeloctor dial, To-
Gated high on the front handle. II
shows exact temperature 90 we'll
a. fabric settings. Before leaving
The Central Avenue plant, the irons
are tasted and re-teated 10 insure
all-round perfection.
Merchandising aud DiGtFlbatiOn
The merchandising and distribu.
ton methods 20 Be used In bringing
The new General Mills line Of APP
planes 10 homemAkera have been
etreamllned. The products will b
sold through all types Of retail
stores cuatomarIly selling home ap-
planes. There win BE- no exclu-
sive franchises and any retail store
may purchase the Iron for resale
using established electrical, Appll.
Anee, and hardware distributors ~
the source.
After introduction Of the iron IN
Minnesota and other MidwestaFu
states, company plans call for en-.
panded distribution until full M.
honal eoverage 10 achieved early
next year. An aid In identifying
the iron Ia n polka dot pattern
used on cartons, shipping contain.
ers, literature. advertisements, dis.
EAlnv unnNariala ate