Milford chronicle., 1946-05-03
PERFORMANCE IN THE FIELDS

one OF the leading magazines in
the agricultural implement ana
tractor field. makes out a very good
case for improved public rela-
tons II points out that only
few years ago the agricultural de
preston was being blamed on the
tact that the farmers We're ma
,hincry poor and the farm equip
meut industry was being blamed
Tor il and made the target of an
other ''invcsti2atiOn
During the war the indust..
cam. into lis own Thanks 10 farm
machinery record crops We're pro
duccd despite three annual decline
in farm manpOWer. The" record.
We're made possible in vc.N larg
degree because labor-SaNu% ma
chincry was available Tho men.
and the women and children. too.
who did remain on the farms pat il.
longer hours. OF course. hut with
OUT mechanized equipment they
could not have met the demand
The general public Was amazed. Ii
appluudcd NoCIicruu>iy Today the
prestige ut the industry is 1T All all.
time high And dc>"iNedly 50. Let,
keep il that way the editor argues
and gives a few pointers on how he
thinks il can be done
No industry has a greater, more
romantic or more convincing stOr.
To tell the public and its customers
il is pointed out None can exert
greater beneficial influence upoI
: the mtu!c Of America. No indus
try can ever become 50 fundamental
. 10 tht progress OF civilization. Ye
farm equipment can become eve
r more tlaldam,ntal when its tru
+ economic functions gain prope
i public acceptance.
Does the public know that bette
p farm equipment is one solution to
:. our rrcurrcMt agricultural prol
! lens. o. does il prefer to continu
i subsidies ami delay the day OF III
iarmcr# economic Independence
10 the american people, seeking
still higher standard OF living al
4 fuller liic. know that farm III;
+, ..hincry can make our producti'
!, land atill more productive. and
much lower costs?
DO lht farmers themselves rca
:, ilp fully THAT the industry's col
;, tinuOuSly improved equipment vi
create acctlerating wealth for thel
contribute more than eyer belo
10 soil conservation and to the u
-, building OF presently dcclning f.
IL jility?
y This is what Harry Frreusc
;, inventor OF the Ford Fergus
~ tractor. whose company produC
no several score of farm implemel
M and will soon be on the mari
i. with a number OF others. has be
n. preaching for years. 1t is not gt
81 -ra!ly known. perhaps. that fers
,s- son turned his inventive genius
III the mechaniZatiOn OF agriCultl
i'm because he became convinced ye;
~ ago that m0deIniIins farm t"'
I'll aiuues through mechaniAatiol
substituting the machine for
DOWcr animal ON the farm y
lay the worlds greatest need. He. I
lc- others like him, who entered
y farm implement business To s.
Aumuuity. are the good Viii ;
b4SSaGors who Viii CouYluc"
world that a hi2hcl standard u1
lug and Il better ltv VIII ~:
rs from widespread u.s. OF mod
'- farm equipment. They will not {
o7- vince through talk. but rather
-. performance on the field of act
M The war gave opportunity for pl
= = Zeal demonstration the post
w. wears offer other opportunities
~ demonstrate the SOundness OF
~ contention that a prosperous
~ iculturc is essential to world p
90 },rity ana happiness. And agrl
urc cannot even apprONlmat" y
l; Dcrity unless and until it Is u
~ -, he methods and the tools OF
.''l twentieth century.
y Milton Fircmrn's Carnival
.,iG tn to 18Th. 1916. New fire
a