The Hardin tribune-herald. [volume] (Hardin, Mont.) 1925-1973, 1946-01-17

The first Is to reap the benefit Of
1893 million dollars worth Of adver.
Using which has made the Ameri.
can public war bond conscious. Sec
ondly, a recent treasury survey
shows that 50 per cent of the peo-
pie who have consistently bought war
bonds through the four war years,
want to continue doing SO. If the
bonds are available.
A third factor is the imitation
angle. These billions OF dollars in
vested by the people in war bonds
have had a steadying influence on
the economic condition Of the nation,
and have helped probably more than
any other one influence to prevent
runaway spending.
Bureau Being Streamlined
Already termination Of employ
ment notices have been sent to
hundreds Of these wartime en-
ployees. and from glamorous Ted
R. Gamble. the young director Of
WE'D. on down the line. there is a
general exodus.
Gamble is succeeded by Verne
Clark. state director Of the Iowa
war finance committee, and Indiana
sends Lou Carow. its director OF
public relations, to take owe the job
of director Of press. advertising and
radio for the new peacetime bond
selling agency.
Purchase Of government bonds
through the payroll savings plan will
be continued by the treasury. and II
is expected that special benefits will
be awarded to those companies
which. during the war. set up special
bookkeeping arrangements to keep
track Of the sale Of millions u
dollars in bonds through weekly de.
auctions from pay checks.
Holdings Of these government
bonds by the American people
more than 10 million people. pro-
vides a backlog Of security never
before enjoyed by such a large seq
ment Of the population. OF the l84
billion dollars worth sold. approx
mately SO billions were in the small
E, F and G bonds held largely by
individual investors. And sale Of
these government bonds accounted,
roughly. for about one-third of the
cost Of the war. the other two.
thirds having been raised by tax.
alton.
New Drive in Spring
The treasury department is ex.
pected to get its new campaign for
the continued sale of these govern
ment securities underway early ir
the spring. just as soon as the new
organization is set up. Then those
folks to whom regular purchase OF
government bonds has become d
habit, a thrift habit. may resume
their purchases with the same OBJ.
jectives in mind that caused them
to invest during the var
Mr.. Clark, the new director OF the
bond division of the treasury. made
a splendid record in Iowa during
the war, particularly among the
farm and rural sections of this
rural state. and his record no doubt
accounted for his selection to head
the peacetime agency. His selection
also gives rise to the implication
that the treasury also plans to lay
particular stress in its selling pro
gram on the value Of government,
bond purchases to farmers and resi-.
dents of the rural areas. since Mr.
Clark's experience vas concerned
principally with farm areas.
Weeklies to Aid Campaign
1t would also give rise to the be.
lief that the treasury plans to go &c
the weekly newspapers and small.
town dailies in the rural areas tc
carry the message Of the new bona
program to the people. Both secre'
taries of the treasury. Morgenthau
and Vinson, have paid high trib
ute to the weekly press as being
the strong right arm" Of the treas
ury for the tremendous job they die
during the war in carrying war bone
appeals to the people.
The treasury feels the war bone
thrift habit inculcated in the people
50 strongly during the war is toe
good a trait to eliminate. hence. al
though the old war finance division
is in process Of liquidation, the new
division is at the same time in proc.
ess Of getting underway for q new
government bond campaign.
They feel that these 50 per cen,
Of the people who want to continue
their bond purchases should have
the opportunity. although there is nc
expectation that bond purchases will
be On the proportions Of the war.
time drives.