Toledo union journal. [volume] (Toledo, Ohio) 1942-current, 1946-01-25
It's News
To Me
By O. ]. Pecord
THEY SPEND

Each American ndustriaIists individually and through
spends millions Of dollars for public relations.
All that malakey that you read in the General
Motors propaganda Fare letter and other paid advertise
ments the products of the brains of people who are known
public relations experts.
That hooey that oozing out of your radio
loud speaker almost quite convnces that in
dusry wonderful and the unions just bunch OF agtang
eeches the mental concocon of the gentlemen who deal IN
That talk which you heard a luncheon the other day,
you hear the street favorable to General
trying get the public to think with the corporations and
against the unions
FULL HOLES
bread by ong for Motors Steel General Eec
m Westinghouse and other stricken corporations have
tough job The toughest of the job is trying to
work for bunch of industrial dos who make difficult not
almost impossible convince the public that the heads of the
big corporations are just bunch OF nice fellows kindly open
fed phianhropists who would give they had to give
me best publicity brains IN the w9rio @ la I nst IN @ M
No than good argument built up favorable TO
corporations other big shot
executive opens his mouth and puts his foot IN fe noeeo
doing public relations for of the big corporations must be
tough and disappointing job No wnder the guys with the
facie minds doing public relations work demand so much
money They must have something to compensate them for the
mess their employers make of their best efforts
How could any is supposed to know how to win
public good will for corporation do effective work in the
face of the stupid and hostility shown to the public by
their bosses?
Let public relations cook up good radio talk
for like Faress and the day that worthy gentle
will something that completely undoes everything that
Fass ghost writer put in his mouth the night before The
that these shots point
they either believe that they maserminds come look
upon the hoi polo as bunch of assinine ninnies.
WHAT ABOUT UNIONS?
While the corporations spending their millions to make
the ndustrasts look bigger than they in reality and at the
time make the unions be hotbeds of radcasm
corruption rackeerg the inquiry that to the minds
of many people swhat the unions doing in the way OF
public relations to get their story to the public?
AS matter of fact labor unions slowly coming to
realization of the importance public relations but far with
few notable exceptions they have barely scratched the surface
jobs by the public rea
ca Action Committee then the best public relations
effort that of VcePresdent Walter Reuther the Cen
eral Motors situation prior to and since the strike.
Possibly the why unions have not better job
of public relations because of them inclined to con-
fuse public relations with relations and since most towns
have daily which decidedly anabor the average
the whats the they won't print 1t anyhow
attitude the entire public relations neglected
Radio is excellent of reaching not only the
eral public but the union membership not only tells the
public its side of the story and presents its in controversies
but of the finest possible of informing the rank
file the activities their leadership in
members who will not read their union will listen to the
radio
THE COST
1t is quite possible that one of the reasons why many unions
completely neglected public relations program
is because they believe its would prohbitve While it
is true that public relations be obtained
prohibtive public relations for the unions could be
ductve of greater values than its cost
In conclusion be safely stated that despite their pub
lie relations experts the big of this
country have failed to gain public support in their present
attempt to break the unions Public opinion however isn't
with the unions because of the unions public relations efforts
possibly the of Walter Reuther General Mo-
tors but because the big shots have underemaed the nte
of the American people.
With the handicap big industry has-its leadership
good public relations program for the unions of America
would put them out in front Until they brains for
present time they will be continually fighting uphill battle
against great Odds