The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1946-09-16
Credit For Holiday Publicity
Goes To Key West Resident

{ Oftentimes one wonders how
| things are accomplished and why
Icertain towns are featured in lead
ing national newspapers and
magazines. Sometimes it is just
a coincident but other times it is
downright, progressive civic
minde dneSs.
Key West Featured
In the October issue of Holiday,
a monthly magazine by the Curtis
publications, Key West will be
featured with four or five multi
colored pages devoted to the Is
land City. To purchase this space
! in magazine of Holidays circu-
lation would cost approximately
! $4,000 to $4,000 but all this free
publicity will be given to the
city through the determined and
continual Key West outlook OF a
local resident.
/ The person responsible for this
free advertising for Key West is
Miss Gertrude Laubscher, OF the
! Tides.
Praises Island City
Miss Laubscher had as her
guests last winter, DR.. and Mrs.
Harold Riley. DR.. Riley is in
charge of a health clinic in Rookie
Teller Center, New York City,
and in conversation he men,
toned that he was good friend
of Mrs. John Erskine, who writes
lIunder the name of Helen Worden
for Holiday. She is staff mem
Der and also does free-lance work.
Miss Laubscher was quick to
ask her guest if he could prevail
upon Helen Worden to do a piece
on Key West for Holiday. Miss
Laubscher stressed Key Vests
four great advantages: Overseas
Highway, fishing, history and
climate. She told DR.. Riley she
believed that an article of this
nature would be beneficial to Key
West and to Holiday.
Purchases Home
DR.. Riley, who since then has
purchased a home on Flagler
Avenue here, agreed to see what
he could do about interesting
Mrs. Erskine in the article. He
succeeded in getting her to come
here. She arrived in the city
with her husband, who taught at
Miami University last winter.
They arrived the latter part of
February, staying from Thursday
night to Saturday morning. Dur
ing that time, with the aid of Miss
Laubscher, DR.. and Mrs. Morgan,
Mrs. Sanchez of the Star Coffee
Mills, Mr.. and Mrs. Margaret
Mitchell and many others, the
Erskines were shown Key Vests
finest points of attraction and
given meals featuring Key West
dishes. g,
Shown City ~,
The Erskines were driven all
over the island. As a result of
the Key West hospitality show
cred on the visitors, the city will
be featured in next months Hol-
iday, which will reach local book
stands next week.
Key West will get further pub
licity when the c. of c. secretary
speaks over WGBS in Miami, an
swering questions of a Miami
commentator about Key West and
the Holiday pictures and articles
I'm particular.
|, Please. No Publicity On This
Jefferson B. Brownies book,
Key West the Old and New, was
given Mrs. Erskine for further
data, including other hard-to-get
articles and stories by her Key
West sponsors.
One item that has many fingers
crossed in the hope Mrs. Erskine
will not use it in her feature ar
ticle on Key West is the morbid
story concerning Won Cosel that
some Well-intentioned Key West
er gave her for data The spon-
sors feel, and rightly so, that this
type of publicity has no connec-
ton with the attractions of the
city, its colorful history or its
bright prospects of the future and
is worse than no publicity at all.
Mrs. Erskine has a young face
with premature grey hair. She
is a very attractive lady, who
dresses with a china-doll effect
that accentuates her petiteness.