Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1946-08-23

On August Ii this newspaper twelve years old
Founded 1884 with little else except ambition, enthusiasm
faith and determination II has to position OF leader
ship among the Negro papers Of the country To the casual
observer twelve Is not long time but In the e OF
many the Negro newspapers here and elsewhere twelve
years full lifetime When this newspaper into being
this served by Since that time four papers
have appeared only succumb the vcssdes
Of the publishing business In this field this newspaper has
had competition from other mediums during the years
of the IL years its existence Despite the competition and
the smaness of the field and the other factors peculiar to
this managed to readers and advertisers
creasingIy effective service
We proud that we have continued to please the people
of this city They have shown their appreciation by reading
the paper increasing numbers Our circulation reached its
ame high In January Of this year and much to our gra-
cation along the month of March and topped all previous
records Our advertising sales without which exists
very long shows at this date increase OF ID per cent
this period last year Costs Of operation have of course
gone have all People expect more for their money
these days and tests the ingenuity skill and resourceul
of number of this paper to give the readers
Most of the money this paper has earned through the
years gone back to the community in rent pese
cidena TO the production of newspaper In addition the
paper has had for the intangible public services which
staff expends huge amount of time and energy answering
questions large variety of subjects giving directions and
serving az publicity workers for varied causes serving
combination NAACP Urban League and Civic and Commerce
Association These services must be paid for out OF the earn
ngs On any) Of the paper produced by the cents
for and the money the advertisers spend to attract your
attention to their establishments and merchandise.
We have minded the extra work must do. Even
when could not afford to give such service were glad
the could admit that during
the most recent that enough public support forth
coming to promptly for all the demands the public has
however II circulation and advertising figures the proper
index the public has begun to realize that this newspaper
pubic INSTITUTION an nSttuton when mas served tne So
muny faithfully and still fills place which no other instu
ton In the city occupies
OF course our main job is to get the news to the people
We think do IL well and always trying to do II
better Our coverage local and national Is good Our
editorials timely fearless and and are regular
country We buy at considerable cost the NNPA service
and the Continental Feature service and others that
readers do have buy other to find out what
Ii going in Negro America Space limitations prevent us
from printing than small fraction of the national
which Ia received each week but always in position
to Gull from the of the meat of each important
tona happening Our local staff writers constantly on
the lookout for stories of all types They have errted out
and investigated many discriminatory practices against Ne
gro citizens They their talents to throw the spotlight of
publicity on those who violate the rights OF any citizen They
just eager report the progress and achievement of
the people and the fairness of those who give the Negro the
opportunity for advancement In any line of endeavor The
community life including the important work of the church
and the social agencies carefully reported Our coumnsts
both the national and local fronts the best Our cover
age Of social happenings Is thorough and in good taste and
without the ~ and emphasis which, II practiced holds
the social life of the Negro community TO dcue There is
something In the paper each week to the interest of
every member of the family from the tiny tot who likes the
comic strips Grand Pop who ongingy admres the photos
of pretty ladies' Our Typography good and has praise
from all America In Minnesota paper is known
among the best printed weekes in the state Our photos
good because think readers want and deserve good
pictures We try hard to give readers the best in all
departments that afford Maybe that's why have
lasted twelve years.
IT'S been lot of work keeping this publication coming
out each week for twelve years In bad times and good times
It's been fun and II has had its portion of heartaches and
aching backs Everybody who has part in producing the
paper the truck driver who picks up copy to the editor
publisher who makes the final decisions has enjoyed the life
and progress of the paper Lnotyper composto press
men, engravers sereotypers reporters staff
correspondents coumnst eopyreades bookkepers the ad
versng solicitors circulation workers. paper folders and
maers and the news boy or girl or the posman who brings
yo the paper do good job each week keeping the
coming.
We keep smiling working and sometimes praying know
ing that trying in small way to the
finest folks In the world.
Join Up. ST. Paul. Join Up!