Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1946-03-22
Butter-Nut in Omaha.
Gold Medal Gets Votes

ButteF-Nut IN Omaha.
Gold Medal Gets Votes
Although Gold Medal leads all
-four brands in Milwaukee, with
$780,, and Is passed only by
Omar, a regional brand, in Omaha
(35.6RS), from half TO two-thirds
Of Negro families in the three east
ern cities prefer il. Similarly,
Aunt Jemima attracts the highest
percentage Of buyers Of pancake
and waffle mixes In Milwaukee
and Omaha 1854 and 1890,
but its strength among Negroes in
the three cities Is even greater,
ranging from 59.3Ro in Washing
ton TO 1851 in Philadelphia. Pills
bury Is a slow second In each Of
the three.
Bread brand preferences are
more varied. Continental leads in
Milwaukee and Omar in Omaha,
but Bond is first, with more than
half Of Negro families, in Wash
ington and Philadelphia, and
Schmidt's, 4l.9G6 in Baltimore.
Use Less Dog Food
Red Heart leads among dog
foods in Milwaukee, Washington
and Baltimore, but its popularity
Is about twice as great in the two
western cities. Pard is first in
Omaha and Hunt Club in Phila-
delphia. Although dog ownership
Is nearly as high among the east
eTn Negroes as the western whites,
use Of dog food is about one third
less.
The proportion of Negroes using
pAckaged coffee Is about $3.50 in
the eastern cities, as compared
with about 072o for whites in Mil
waukee and Omaha, and the pro-
portion Of -four users Is slightly
less--abOut 94@o TO 09%o. The use
Of pancake and waffle mixes, how
ever, Is about the same, and the
Negro families buy slightly more
bread.
A somewhat higher proportion
Of Negroes than whites apparently
buys soap products for household
laundry use. A different brand
was found TO lead In most areas
Fels Naptha bar In Milwaukee and
Philadelphia, 0xydol in Omaha,
Ivory in Washington, Octagon In
Baltimore.
Colgate q FaVorite
The Negro use Of toOthpaste Is
slightly less than that Of the west
ern whites, both being around
704o. Colgate IL ahead In all mar
kets except Omaha, where it Is
slightly outranked by Pepsodent,
but Colgate averages about 500
stronger In the Negro markets
than in the white. PepsOdent is
second in Washington and Phila-
delphia and lpana second in Bal
timOre.
About 400 Of the Negro fam
lilies buy packaRed liquor, and
about one-third Of these prefer
blended whisky. In Washington
rum Is second, in Baltimore and
Philadelphia, gin. About 7O@o Of
the colored families buy cola"
drinks, with Coca Cola preferred.
The proportion Of eastern Negro
and western white cigaret smokers
appears to be about the same
500. but about 400 Of the eastern
colored women smoke cigarets as
against about 30SS Of the western
white women. Although Lucky
Strike was first In nationwide vol
ume in l94B, and leads among
Milwaukee men and Milwaukee
and Omaha women, Camel Is pre-
ferred by about 40qe Of the Negro
men In all three cities; Chester
field Is second, with about 1885,,
and Lucky averages only about
1879. Similarly. Camel leads among
Negro women, with more than
30R. Philip Morris Is second In
Washington, Lucky Strike In Bal
timore and Chesterfield In Phila-
delphia.
Chevrolet, Ford Leaders
Motor car ownership among Ne
groes In Washington Is about
three times as great, proportion
ately, as in Baltimore and about
four times as great as Philadelphia.
Chevrolet, prewar national sales
leader, IL first In Washington, and
Ford first in Baltimore and Phila-
delphia. More than 27fc Of the
WRshingtonians plan to buy a
new car when available, as com
pared with 1851 of the Balti-
more and 22.5G6 Of the Philadel-
phia families.
About S7GS Of the Washington
Negro families own war bonds, as
against SI.7Gc Of the Baltimoreans,
and 74.2Gs Of the Philadelphians.
One-hfth Of all these groups plan
to use this money for education
of children, and one-third to buy
or build or improve a home. From
"a TO 3lGS. however, are undecided.
or will devote the money to saw
ings or other purposes.
From $50. in Washington, to
$50, in Philadelphia, Of all Negro
families have weekly earnings be-
tween $50 and $3.50, but the pro-
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