Evening star. [volume] (Washington, D.C.) 1854-1972, 1945-09-23

of people who'll tell you that If We ex-
pect to play an important role, more
trained men will be needed to handle
the job.
American businessmen will have to
shoulder big part of the task. On the
international front, foreign traders in
the past have sharply influenced the
worlds opinion of us. A business rep
resentative abroad who does a poor
job may swiftly cancel out the efforts
of trained diplomats.
For this reason, a 81 Zoo, 900 expert
ment being conducted in Washington
holds much hope for the future. Forty
large corporations have shelled out the
cash to run what is, in effect, School
for American Ambassadors of Good
Will.
Foreign Service Education
Set up last year by the business
supported Foreign Service Educational
Foundation, the school has sufficient
backing to carry it along for at least
five years. 1t is called the School for
Advanced International Studies and
Institute for Overseas Service. It oc-
cupies brick building at 1906 Florida
avenue NV. Its second year of classes
begins Wednesday.
Names of the Board of Trustees read
like who's who of American business
and diplomacy. Corporations back of
the project so much want Uncle Sam to
oa Il
they're putting up as much as $4,000
apiece to give him course in how to
win international friends and keep
them.
The foundation has three paramount
aims
/. To build a reservoir of highly
trained personnel for diplomatic and
business posts abroad.
2. To help businessmen and prospec-
tive foreign service officers appreciate
one anothers problems.
3. To train businessmen for specific
jobs overseas.
Have Landed Important Jobs
Already former students have taken
over important responsibilities. One
landed job with large chemical man
ufacturer to organize a new foreign
service department. One went to the
State Departments Division of Eco
nomic Controls
Another has research post with the
Pan American Union. A girl student
was employed by the State Department.
Division of Public Liaison. A 47-year-
old business trainee now has charge of
foreign sales operations for a large
firm
How did business happen to get be-
hind this project? Because two men
DR.. Halford L. Hoskins and Repre-
sentative Herter, Republican, of Massa-
chusetts, voiced some bitter truths.
Trade representatives abroad, they said,
too often rubbed foreigners the wrong
way.
Many of those men knew all there was
to know about the gadgets they sold
but nothing about the people they sold
them to. Result: The businessmen
worked at cross-purposes with the dip
lomats, frequently undid the best ef-
forts Of the State Department.
> Incidentally, they also often lost sales
to more astute foreign traders.
Firms Need Right Men
Eleven years as dean of Tufts Col
lege's Fletcher School of Law and Di-
plomacy convinced DR.. Hoskins that
American business firms all too often
picked the wrong man to represent them
abroad. What business needed, he be-
lieved was more trained men who would
personify the essential democracy,
courtesy and understanding of the peo-
pie of the United States.
Teaming up with Mr.. Herter, he en-
visioned a school that would concen-
trate on such training The Foreign
Service Educational Foundation was
the result.
The school was set up and two distinct
phases of training were organized:
l. The School for Advanced Interna-
tional Studies, degree conferring
graduate school to turn out specialists
in the foreign field for business and
government.
2. The Institute for Overseas Service,
center to coach business people only
For every $500 contribution, supporting
corporations were permitted to nominate
an executive or staff member for a
years training.
State Department Consultant
Director of the school is DR.. Hoskins,
54-year-old author of The New Orient"
and British Routes to India" His
career as an educator was rounded out
with practical work in the international
field, including service as a State De-
partment consultant.
Faculty members include such out
standing authorities as William Y. FL
lott, member of the Commerce Depart
ment's Business Advisory Council and
former vice chairman of the War Pro-
duction Board; Herbert Feis, economic
adviser to the State Department be-
tween 1881 and 1914, and author of
1.-THE Sinews of Peace; John H. Hazard,
Foreign Economic Administration au-
thority on Soviet economy; HALO Hol-
born, professor of history at Yale and
former consultant to the Office of Stra-
tegic Services; Hal B. Larry, Commerce
Department expert on economics and
statistics and author of THE United
States in World Economy" and DR.. Dur
ward v. Sandifer, assistant chief of the
State Departments Division of Inter-
national Security and Organization.
Former Dartmouth President
John S. Dickey, director of the State