The Ypsilanti daily press. (Ypsilanti, Mich.) 1928-1962, 1945-07-13

actuated by their acquired habits
They tend TO purchase at the
same store, year in and year out, al.
though other stores may give bet.
ter service. They buy the same
kind OF food, shoes and household
goods even though better products
are in the market for less money.
They read the same newspaper and
magazines, making II very difficult
for new publication to get a foot
hold. Established habits make 1t
especially hard for new concerns.
Need Of More Education
or course, there are enough ex-
ceptions to the above rule to bait
on newcomers who try to do like.
wise. The few successful new
firms, like the few winners in a
lottery, keep people continually
starting new businesses. am
strongly in favor of helping the
small businessman who is already
operating a small factory or re.
tail store. But do advise parents
OF returning veterans to warn their
sons against trying to be pioneers
unless they have great patience,
good health and sufficient CAPT
tai. Better buy an established
business. But to succeed in any
business a man should have a bust
ness education.
Therefore, returning service men
should go to some school to learn
the basic principles of business or
else get a job which will enable
them to learn such principles. 1t
is great mistake to go out into the
postwar business world without
first studying economics, account
ing. distribution and production
when you are to have business OF
your own some day, or are always
10 work for some one else.
AnaIyze Your Sons
Every returned service man
should analyze himself and determ-
inc for what he is best fitted. Here
are the six main groups: ID The
professions, such as medicine, law
and the ministry. CD Engineering,
including chemistry and electricity.
CD Real estate, building and con-
struction work "a Agriculture,
forestry and horticulture. (5) Manu-
featuring, designing and assembl.
ing. 90 Merchandising. advertis.
ing and promotion. But to succeed
under competitive postwar condi.
tons, in any one Of these groups,
man should have a years educa.
ton in business.
To help returning service men
get such a business education the
Z. S. Government will give $500
per year for tuition and $50 a month
for board and lodging, with perhaps
certain additional aid for men with
children. Certainly. every return.
ing service man should jump at this
chance. In years to come he will
look back upon such training for
business as the most valuable year
Of his life.
Play Safe
Just one more word to service
men: Don't get hipped with the
idea that you should go into cleo
tronics, plastics. aviation or some
other new glamorous industry.
Don't go back on the old and estab-
lished industries. Remember that
Of the $50 concerns which began
to manufacture radios following
Worry War l, only 144 now exist!
Remember that for every one air
plane sold during the postwar era
there will be sold a million loaves
of bread! Remember that since
the days when our great, great,
grandparents read by candle light,
the humble candle has been sub
ject to fierce competition by whale
oil, kerosene gaslight and cleo
tricity. Yet more candles were
sold last year than in any previous
year OF our history.