Evening star. [volume] (Washington, D.C.) 1854-1972, 1945-03-28
Retail Merchants
Plan B-Day 10 Aid
Seventh War Drive

/ B day-the B is for Bond-will
be observed by retail merchants
throughout the country on May A.
to open the Seventh War Loan
drive, according to plans laid yes
terday at conference between
Treasury Department officials, and
leading retail business men from
Washington and throughout the
Nation.
The B day designation is part of
the military theme, THE Mighty
Seventh Invasion" adopted for the
merchants campaign, to stimulate
the bond drive for supporting the
invasion of Japan.
B day is to be observed all day
throughout the Nation, but B hour
on that day is to be picked indi-
vidually by the separate communi-
ties to tie in with their peak bust
ness period. A suggestion that the
same hour be used simultaneously
throughout the Nation was aban-
doned because of time variations in
different sections, and differences
| III lOSdl IuoIOillo diid DuolliCoo
practices. On B hour all sales
would cease, except for the sale of
bonds.
Two-Day Conferences.
These were the highlights of a
program developed over two days
of conferences and luncheons held
at the Treasury Department, Amer
lean Security & Trust Co., and the
Statler Hotel. Heading the arrange
ments were: DeloS Walker, of r.
H. Macy & Co., New York City, who
is chairman of the Retailers War
Campaign Committee, and Samuel
j. Cohen, chief of the retail stores
section, Treasury Finance Division.
Attending were about 100 repre-
sentatives of leading retail trade
associations, big department stores,
and experts of the War Finance
Division of the Treasury both from
Washington and the field.
No official vote was taken on the
program. and wide latitude was ac-
corded individual businesses and
trade associations as to how they
would adapt the program to their
own specific interests. But acqui-
escence in the broad-guage plan
was indicated
More Advertising Urged.
More extensive use of advertising
by stores for the purpose of selling
bonds was recommended, and a
comprehensive advertising program
was presented including an official
copy policy" and many exhibits and
sample advertisements: Advertisers
were asked to stress the fact that the
war to crush Japan will be bigger,
tougher and longer than most Amer
leans expect" There will be only
two war loan drives this year, in
stead of the three last year, and the
goal will be larger, total of $4,000
100000, of which, $7000,000,0O is
expected to be sold to individuals,
including s4.000,000Oo0 worth of E
bonds. The drive will run from May
IA, to June 80.
Offered to the retailers for slim
ulating their drive were a number
of displays, exhibitions, publications,
posters. of which the outstanding
one will be the flag being raised
on Two Jima; 16-millimeter motion
pictures, transcribed programs for
radio presentation, scrips for play
let's and material from the Army
for display. accompanied by COM
bat veterans.
Solicitors may be organized into
so-called third army" or a naval
task force" A big war souvenir
show, with prizes for the best souve-
Mrs, will be a feature of several
cities.
Pledges Associa ton Aid.
William. E. Schmid, chairman of
the board of Julius Garfinckel's Co.,
Inc, of this city, who is chairman
of the National Retail Dry Goods
Associations Seventh War Loan
Committee, pledged the co-opera-
ton of the NRDGA in the cam
paign Llewellyn Harries Of New
York, sales promotion manager of
the association, participated actively
in the two days conferences. Most
of the leading retail organizations
were represented.
Representatives of Washington
business taking part in the pro-
ceedings included Mr.. Schnid of