The Daily Alaska empire., 1945-12-17
PLANNING OF COMPLETE NEW FOOD CENTER HERE
 MARKED BY INN0vATE0N
Successful Local Market Business Now Adds
 Grocery Section

Century Market reopens here to- morrow-not only i'll new guise and in new location, but conducted on new and greatly expanded scale.
 It's now the 20th Century Super Market Spurred by the driving leadership of partner-owner-o tors Roald C. Copstead and Harold Bates, full grocery, fruit and pro- duce sections have been added to the former prosperous meat busi- ness they have conducted in Ju- neau the past eight years-puoting under one roof complete foods shopping center designed expressly for utmost customer convenience and service.
 The New 20th Century Super Market quarters, located in the main floor corner of the old First National Bank Building at Front and Seward Streets, the former Irving's Market location, is a symphony in ivory, green and black, with eye-catching murals in oil by local artist John Harris. Semi indirect fluorescent lighting throughout floods the brightness of mid-day into the farthest corners, bringing each item of goods into full prominence for easy selection.
 The Harris murals portray two large scenes. One. familiar to most residents of Southeast Alaska, de- picts the pursing of salmon seine. The second carries viewers in fancy to the orange groves of sun-bathed Southern California or Florida--as that fancy directs The murals are in the position of principal promi- hence to one entering the main doorway of the store, at the corner. Placed upon Q large wall space enclosing mezzinine stockrooms, they immediately catch the eye of the shopper.
 One familiar with the fermer store in the same location will find himself in entirely strange sur roundings upon visiting the new 2Oth Century Super Market. For good reason-old fixtures and ar rangements have been completely cleared away. and a market based upon ideas advanced far beyond anything previously seen in Alaska has replaced them.
 When the 20th Century Meat Company was first opened in Ju- heau by Copstead and Bates, eight years ago, in the site across Front Street from the new super market, it then presented the most ad- vanced meat preparing and dis pensing ideas of it's day. But now those ideas have made great strides forward and are i'll their fullest development, joined by newer ser vice advances created from the experience of the co = owners, to find complete fulflllment in the layout of the new goth Century Super Market.
 Innovations marking the design of the new establishment include the two separate receiving en-
 frances for meats and grocery wares; the overhead grocery stock rooms with mechanical conveyors the three huge insulated, refriger- ated and humidified rooms for storing perishables and the especi- ally equipped preparation rooms for meat products, fruits and vege- tables.
 Approximately half the consider able expenditure Copstead and Bates have invested in the new food center is represented i'll the euuipping and installation of the three cold rooms. Tn the rear corner of the store is the largest refriger- ated fruits and vegetables room in all Alaska, where the temperature is maintained between 40 and 45 degrees fahrenheit at all times-the recognized best temperature for keeping garden items at the peak of their goodness Not only tenn perature, but humidity is controlled to close tolerance, the washed air carrying the high moisture content that best preserves produce
 Toward the fore part of the market, immediately adjoining the meats sales area, is another large room which has a set temperature of 28 degrees, for the storage or meats. This freezer room is equip ped with trackways along which the hung sides are rolled from the meat receiving area.
 Between the two. connected by q doorway to the meat room, is situated the third cold storage room. where the temperature can