The people's voice. [volume] (Helena, Mont.) 1939-1969, 1945-01-05
Advertising the State


In his message governor appropria-
ton of 10000 for advertising the state to attract tourist
trade and possible investors This proposal contained
in the platform of both political parties it bound to
become to be presented to the legislative assembly
doesn't that is of staggering Importance whether
this appropriation made question
whether it the best that be made of that
of money believe merits the serious consideration of the
assembly.
quite possible, that should the end in the next
twoyear period planned and carefully executed advertising
campaign might attract additional tourist trade with
dollars flowing into the states gas stations hotels
ETC. We have real attractions to offer the tourist trade
good roads, wonderful and for months of the
year. comfortable weather But the things that attract poten
ta investors are something besides sunshine and mountain
scenery"
To be sure, known wealth underground in min
erals; have timber and land all calling for development
and But these things have Always had and
safely that the availability of these
is secret to large investors But there thing that
have not had in the past and have less of and
that population which makes a home market.
Of haven't large population because
have not been developed these two things
relationship and have be considered
problem since larger population depends increased
industrial development that the assembly should
anayze the problem and what be done about it.
Perhaps the legislators might give consideration to
industrial development along
manufacturing lines that has taken place in the state of Wash
ngon This can't be claimed to be Just result of the war
sure mighty largely to the but
would could not have taken place without the major
and essential inducement-cheap, public power
The Bonneville power administration producing and dis
bung produced at the Bonneville and Grand Couee
establishment of the great production industries served by
it. These industries if sensby converted pro-
duon disable goods should create demand for
development of Cheap, public available
sufficient the that drew this industrial
development made possible the production of
tia war material without which would been unable
to prosecute the
And the charge private utilities will that
costing taxpayers money has not the least merit The
Bonneville administration has met its amortization payments
the of the installation of production ia
transmission lines paid interest to the federal
all made ended fiscal
December LIST with cash of millions of dol
lars This all being done by the sale of electric power at
low cost.
private electric utility operating sound, immediate
promakng business cannot expand faster than demand for
its product is in evidence is not interested has it
the to expand its facilities to magnet for
other industrial development must operate to the greatest
possible extent conformity with the rule of competitive bust
primarily with the public interest but with its
private interests
The first job in Montana if it is to indusray
meraly and attract investors and large population pen
ul and cheap power And until have that industrial
development will of necessity be picayune and large
tent monopoly controlled And the monopoly interests do not
parallel the pubcs interests
We not going to attract permanent population with
anything other than jobs Availability of jobs will bring
workers and workers business opportunities not
during tourist but all the supplying
families and their homes.
California concentrated time Immediately after the
last tourist advertising campaign, but finally found
velopment and succeeded in developing port
and Public power and this what brought the industries
and brought permanent population. S
We hope that the legislators will be realistic and, while
look it, the suggested appropriation will not break
Montana, neither will it make it. {