The Skyland post. [volume] (West Jefferson, N.C.) 193?-1988, 1945-08-16

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Since the beginning of the war
advertisers have spent hundred:
of millions of dollars to sponsor
war messages. These messages
range from the familiar war
bond advertisements to instruc-
tons on how to write letters tc
soldiers.
In few cases have advertisers
on their own hooks, decided that
a certain type of campaign was
necessary and gone out to dc
something about it. Most of
them, instead, have learned from
Ian organization known as the War
Advertising council that there
were certain jobs to be done and
have offered their services.
The War Advertising council
is largely voluntary organiza-
ton of the leading men in the
advertising profession. The coun-
Gil has worked closely with gov
eminent agencies, particularly
the Office of War Information, to
find out what home front cam
paigns are needed and has assign
ed task forces of advertising lead
ers to tackle individual problems.
The plan has worked rather
nicely, although city minded adj
vertising men have been prone
to concentrate their attention on
the urban areas and have, in ma
ny cases, left the rural job up to
the country editors.
But, after several years in
which to improve their organiza-
ton and smooth out their work
ing arrangements with the gov
Sernment, the War Advertising
council now has first-hand, up
to-the-minute information on
what subjects are considered the
most important home front prob
lens.
SALVAGE infantry
In addition to those "top" cam
paigns, advertisers also are be-
ing asked to spread other infor-
nation considered of vital i'm
portance.
These include several recruit
ment comprehension more cadet
nurses, more WACs and more
WAVES; the fats salvage cam
paign; car conservation; victory
gardens; anti-black market; tin
can salvage; the Don't Talk"
car paign; veterans readjUstment
and veterans assets; to encourage
the use of V-mail; and a cam
paign to play up the Importance
of the infantry in the war.
The advertising profession has
gone to war with a vehemence.
Whether you are reading a seri-
Gus, thought-provoking adver-
tisement of a leading war indus
try, or the silly effusions of some
comic strip advertising character,
seldom will you fail to find a
''help win the war" urge.
We don't know whether it still
holds in 1945 that the pen is
mightier than the sword Cor
should we say than the airplane),
but at least it is safe to say that
the pens are pouring forth more
ink TO-DAY than they ever did in
EMERGENCIES drives
Each month the War Advertis-
inc council lists the various cam
paigns which it has been asked
to push and classifies them ac-
cording to their immediate urgen-
cy. Thus, by looking over this
docket, one is able to learn what
educational drives the govern
Iment considers most important.
For the month of July, for ex-
ample, seven campaigns are des-
ignated as Emergency Cam
paigns." You will see a lot about
these in advertisements and hear
q lot about them over the radio
during the next two months. The
present Emergency Campaigns"
subjects to which you will be
asked to give your most serious
consideration throughout the
summer-are:
|. Anti-Inflation-a campaign
designed to make the threat OF
initiation ineligible.
2. Food and Home Canning
to emphasize the urgent need for
home canning in view of growing
food shortages.
3. international Cooperation
to emphasize that the country
cannot ego it alone" and to urge
Ieveryone to take an active inter-
est in the arguments for and
against various peace plans.
4. Merchant Marine Recruit
ment-to get more men for our
merchant fleet, particularly Off
GERS:
n.r Noococ1,o4;or opI Co1-