davidaulloa/AmericanStories huggingface dataset:
The Wilmington morning star., 1945-12-07
Advertising Proves Value

Many persons and firms using advertising
space sparingly and seldom will tell you that
it's benefits are problematical and that its val
ne is on the missionary level. On the other
hand, no one who has watched crowds stream
ing into stores on the heels Of large advertise
ments can fail to recognize its power to at
tract business.
By way of contrast it is worth noting that a
great soap manufacturing company. believing
its project held a permanent place IN pubic
favor, stopped its advertising and soon folded
up.
A current example Of advertising value is
offered in Col. Robert McCornick's fight on
Marshall Field in Chicago. Colonel McCor-
mick, publisher Of the Chicago Tribune.
sought to prevent Mr.. Field securing an Asso'
ciated Press franchise for his Chicago Sun.
For month upon month Colonel Mccormick
kept the name Of Mr.. Field and his newspaper
before his readers. The result is that instead
Of driving the Sun to the wall he made It.
The result OF his campaign was opposite to
what he longed for. but it proved the worth
of advertising. The people Of Chicago. either
by reading or hearsay. had the name of the
Sun before them perpetually and inevitably
began to subscribe for it.
Another example, if another is needed. is
provided by John Wanamaker. the Philadel-
pMa merchant who later opened n great store
in New York despite that he would face the
stiffest kind of competition. Mr.. Wanamaker,
in the early days of his merchandising career,
used his first profits for advertising his store.
Soon he was adding more floor space, and
when he opened in New York, where compe-
ting merchants were using part-page advertise
ments, he started buying full-page space and
two pages double trucks as the advertising
fraternity calls thern) with the result that his
place way down on Broadway out Of the then
popular shopping district. and further out now,
was attracting throngs Of patrons, to the char
grin and discomfort Of his competitors.
As Porky used to say: That's all, folks"
The Wilmington morning star., 1945-12-07
Surplus Property In Snarl

The Wall Street Journal says the confusion
knavery. Clumsy and ineffective manage
ment has been superimposed on impractical
legislation.''
Conditions obviously are much as they were
after World War 1, but on a larger scale.
The Journal cites several "indictments'' be.
ing pressed by "critics in Congress and within
the administration against performance thus
far. They are not to be shrugged off If the
business Of selling surplus government prop
s erty is ever to be placed on sound business
basis. Something must be done and done
quickly to prevent complete chaos
Here are the 'indictments:''
Failure to sell hundreds of millions of dol.
lars worth of scarce consumer and capital
goods while they are needed, and before regu.
lar producers resent their competitive sale.
Failure to prepare for the torrent of sur.
plus property of every description which will
descend in the six months ahead Officials es.
innate that by next June a torrent of some
$35 billion of surplus in the U. S. will have
engulfed disposal agencies. Like the first fail
ure, this is largely due to neglect in building
outlets.
Failure to combine policy making with
operations. The Surplus Property Admnistra
ton sets policies, while the Reconstruction
Finance Corp must sell "a per cent of tn,
SURPRISES in the u S. The split has encourag
ed buckpassing and friction.
Failure to decide who's going to sell wha
The Wilmington morning star., 1945-12-07
Turned Down

Several reasons probably entered into the
decision to refuse Wilmington a franchise in
the Piedmont league.
The public has not been informed Of them
All that we are told is that adverse action was
taken, which, it is generally felt. is a rather
cavalier procedure.
However, among the reasons. we under
stand, is that the Stadium grrandstand is not
rooted. If this happens to be the chief item
in the refusal, and even if it is Piedmont
rule that stands shall be covered. it would
still seem that an exception could be made
with the provision that roof be placed on
the grandstand within given period of time.
The fact that baseball always draws large
attendance, whether semi-pro or amateur,
which would have strengthened the financial
standing of the league, ought. in all reason,
to have had the recognition it deserves.
The Wilmington morning star., 1945-12-07
Find The Money

Councilman Robert S. LeGwin is to be COM
mended for his proposal in Wednesdays Colm-
Gil session that City Manager A. c. Nichols
be instructed to proceed at once with prelimin-
airy arrangements for taking a new census.
Although the question OF financing the pro-
ject was presented as an obstacle, which
might cause an indefinite delay it is to be
expected that Mr.. LeGwin will offer City At
torney Campbell and City Clerk Benson. to
whom, on a motion by Councilman ]. E. L..
Wade, the financial problem was referred, all
the assistance he can give in the interest Of a
major public service and the great value a
new census would prove to the community.
On the surface it would appear that the
lack Of special appropriation in the amount
needed Approximately $5,0oO) has been I'M
necessarily injected in the proposal through
failure to recognize the importance Of the I'M
dertaking. In more years than one can easily
count from memory the city has been able
to finance undertakings lacking special appro-
priations There would seem to be no sound
applied again.
Wilmington has been at disadvantage
since the population began to grow with the
coming of the war. The 1910 census which
Washington used as guide does not present
the true picture of the citys population, nor
has it from the day the government started
its allotment system, with the consequence
that the city has been on short rations of all
kinds. Now that suburbs to the east and south
49,
mington's growth gain proper recognition
is through new enumeration of its residents.
The longer this enumeration is delayed the
more difficult will it become for Wilmington
to take its place among leading population
in the state
The proposal is so vital to the postwar de.
velopment of business, industry and com.
merce, that the Council should bend every
effort to carry it out promptly, as it has
other proposals of less importance in the past.
The Wilmington morning star., 1945-12-07
The Doctor Says
CONFUSION EXISTS
ON YlTAMIN l]SE
BY WILLIAM O'BRIFN .

NALN, NJ. b.
Confusion concerning the pron.. -.
use of vitamins may lead ~ r,Gpef
o. confidence in the science ~ a, 1881 Os'
triton. Physicians are urysd uu'
Norman Jolliffe, M. D. IN INV w
Journal of the American M AZ me
Association to present sound iHs.a
nation to their patients and hsl,
them in their dilemma. Aslp
Vitamin preparations arr u,.,
both as dietary supplement, sa
as medicines in treatment ~ 4 s
tlclency diseases, supplems ~.
may be recommended in na
where the diet is adequate in c o,S.s
respects. Extra vitamin D is givs. .
during childhood, especially WHEN when
the child is growing rapidly. asa
during the winter months ~ n, sna
sunlight is absent. even thougs tsa
diet is ideal. o. vie
Additional vitamins are os.s,s
by infants and patients on ,nssi,,
diets. Children fed on COW, n;a
mixture do not receive enomas
vitamin c with the milk, SO j. -
given in the form of citrus tr,r;,
or tomato juice; infants fed at III.
breast receive an ademst.
amount of vitamin c from NV
mothers diet it she drinks tbs, s
| Juices. "''se
Restricted diets for obesity di,.
betes, gallbladder disease, nen@,
ulcer and food allergy NAV nv.
quire the use of supplemental w.t.
minis. During illness from iotsa.
tons or surgical operations and IN
convalescence, extra vitan,;n.
may be advised. Supplemental
vltamins are also prescribed in
hyperthyroidism (overactiv. ,,n
roid gland), pregnancy, lactation
and during periods of unusual
physical exertion, N''
Under ordinary conditions eytr,
vltamlns are not needed bv aduIt.
eating a normal diet. Food fad
dlsts develop vitanin detciencv
disorders by eating unusual die,
combinations. Such dietary de.
hclencies cannot be corrected bv
taking vitamin pills. If your diet
lacks protein, carbohydrate, fat or
minerals. vitamin pills are not III,
answer to your problem.
Physicians prescribe vitami,
preparations for treatment of No.
ficiency diseases. These are we'll.
known conditions such as ricketts,
scurvy, beri-beri, and others. The
amount Of vitamins needed in eacb
case must be ascertained by the
physician.
Confusion has arisen from til.
recommendation to use vitamin
supplements for the treatment Of
deficiency disease. The public is
asked to take these preparations
II their symptoms are caused bv
oe1lc1ency disease. As the average
person cannot be certain about
this, he takes them just to be on
the safe side. We have no proof
that vitamin concentrates are of
any real value when used in this
way.
The Wilmington morning star., 1945-12-07
BY JAMES d. WHITE
associated Press Staff Writer

SAN FRANCISCO, Dec 6.-R)-
The presence Of American Ma
rines in China is becoming more
controversial.
Today these developments were
reported:
l. Two Marines hunting rabbits
northeast of Tientsin were fired
upon by a Chinese civilian arms1,
with a pistol. One was killed, the
other wounded.
2. Marines in Tientsin today fig
ured they would be there some
time. They understood they have
30 days ration on hand and 12o
more on the way.
3. Twelve hundred miles away,
American officers at Canton who
operate Chinese airport receiv.
ed an anonymous letter threatening
an American blood purge" No
reason was reported, but the dis
patch mentioned the well-known
fact that even that far south there
is a concentration of Chinese Com
munists. Chinese Communists wa1u
American troops to leave China:
Because, they say, their presence
there helps the Chang Kai-shek
government in Chungking.
The Wilmington morning star., 1945-12-07

and wounded nine. The official ex-
PLANTATION was that the hand-gre-
made was thrown by 1.-TWO unem-
ployed military men, who, the Of
fetal news agency said, confessed
they were paid by Communists.
Chungking censorship obscures
further details of the student strike,
but as professors are mentioned in
the same dispatches it may be as.
sumed that the agitation goes deep
er than the students.
In Peiping, which is in the area
occupied by American Marines,
Chang Kai-shek's official in charge
Of concentration and repatriation
Of Japanese, General Ma Yu-Wen,
told press conference this on Nov.
30:
1--WE know that American troops
will not be able to go back home
until after Japanese civilians have
been taken care of
He said that the 1000 japanese
troops in the area would be dis
armed by Dec. 3, and estimated
that there were more than 100000
Japanese civilians left.
He did not explain why $4,000
Marines will not be able to 60
back home" because 100000 I'M
armed Japanese civilians remain.
The Wilmington morning star., 1945-12-07
LETTER BOX
AUDITORIUM SITE

The city council has invited the
people of Wilmington to express
their preference for location Of
the proposed municipal auditor.
UNI. DR.. Houston Moore, in re.
cent letter to the Star, is definite.
ly against the Marine hospital as
potential ste. The writer would
like to take stand for this site.
DR.. Moore states that "accesibi-
lily and design are the chief
things to be considered. He sug-
gests downtown location as "the
only solution" So as to be acces.
sible to our citizens as well as our
visitors. The boundaries of our city
have certainly become enlarged
in the past few years and perhaps
the center of business activity may
still be Front and Princess, but
certainly not the center of our pop
ulation. In this portable ige, "ac'
cessibility'' should also include
space where guests may attend an
entertainment and have place 10
park. The cost of such space IN
the downtown area would be very
high.
AS to ITALIAN hall:
Is this beautiful and Impressive
old building again to be the scene
Of battle, fight for its very
existence? Wilmington should De
proud that it has Thalian Hall ana
treasure it as one Of our interest,"
ing old landmarks. It is a mohu,
ment to tine culture and charm y.
our interesting old LANDMARKS !.
is a monument to the culture sIa
charm of our historic past. Benlha
it's footlights, many of the cou.'
try's finest artists, Richard Mans
field. Joseph Jefferson Maaa ;ii
Nordica and hosts of others "la
blend their stilled voices In s',en.
Plea for it's preservation. No otnts
city in the state has anything ~ .
compare with it. Preserving u ..
few relics of our historic p a..
should be a forward step III D''
cultural progress of any CITY,
The Marine hospital site seems
ideal for the following reasons
First, it is already owned O' 'N'
city. nav.
Second, it adjoins public p play.
ground and thus has arF =,
grounds to permit the erecupb b,ss
a large auditorium, with =, pan hsy.
SPACE SPACE enough for beau IT. sig
handicapped approach Will vi" =, the
materially to the beauty w., 0.
design" Ito quote DR., MOORE
the building. oorte- 0.
Third, it is nearer the 5 CENT
population than the o0"'
area. crooyer
Wilmington. N. c.
Dec. 6. 1915
The Wilmington morning star., 1945-12-07
TOP O. THE MORNING

Iwant to walk by the side Of the man
Who has suffered and seen and knows,
Who has never whined when the scheme
went wrong
Nor scoffed ut the failing plan
But taken his dose with . heart Of trust
And faith of a gentleman;
Who has parted and struck and sought
and given
And, SCARED with thousand spears,
Can lift his head to the stars Of heaven
And isn't ashamed of tears.
The Wilmington morning star., 1945-12-07
BEES LIKE OLD HOME

JERSEY SHORE, Pa.,-W.D- A
cash and carry back" policy went
into effect here recently, engineer.
ed by honey producers staff OF
busy bees.
A resident bought several honey
combs from a beekeeper on the
other side of town and placed them
on his back porch. Later, investi.
eating the appearance Of a swarm
OF bees around his house, he dis.
covered the newly purchased honey
mad disappeared. It had. been
transported back to its former
The Wilmington morning star., 1945-12-07
TheLiterary
Guidepost
BY BILL GLOVER
GUMBO YA-YA, Compiled by
Lyle Saxon, Edward Dreyer
and Robert Tallant (Hough-
ton. Mifflin SD.
Nv BILL GLOVER


Historically, graphically and
proportionally, the folklore of the
Louisiana bayous and New Or
leans has been explored with prob
ably 8greaer thoroughness than
that of any other part of this
that of any other part of this land.
that Of any other part of this land.
To the company of the Hearns,
Cables and Baudiers must now be
added the Louisiana Writers Prof.
ect of the almost-forgotten WPA.
Material for this strange gumbo
in which all elements of the popu-
lace have their say was collected
by members of the varied groups
or those long associated with
them. This is no outsiders hasty
survey but a native distillation.
All the colorfu citizenry are
here: Longfellow's Evangeline and
the Baby Dolls of Perdido Street;
the fragile beauty of Creole So
ciety and the lustiness of Irish
Channel; Mardi gras and shrimp
fishermen; loup garous, gris-gris.
charms, midnight ha'nts and noon
day hunts. In truth, a strange, &C.
casionally tedious but fascinating
study of legend, half-truth and
truth, the sacred and the profane.
A collection of photographs and
drawings, grouped and placed to
highlight appropriate portions OF
the text, is a welcome addition to
the volumes contribution as part
of the rapidly growing shelf OF
local histories.
The book ends with the fillip OF
three appendices in which the
superstitions, colloquialisns and
customs of the ethnic groups are
neatly -catalogued for those who
like to amaze their friends with
riddles, potions. magical cures. or
the Cajun of "ca grimace, the
Gumbo Of lever I'm lapin" or the
The Wilmington morning star., 1945-12-07

Day By Day
ON THE OTHER HAND
BY WILLIAM T. ELLIS

Ever since w Day the news
papers thave been full of stories
OF Japanese atrocities during the
war. These are true, and should
be remembered, and the guilty
punished. For if justice disappears
from the earth the bottom drops
out of everything. The first pillar
OF peace is justice.
That the Japanese are capable
Of the most atrocious acts of saw
agery has. been a b u n d a thy
proved. Lest our thinking fall into
too sweeping generalization after
the fashion of those who cry, kill"
all the Japs'-we need to recall
the shining record of Japanese
soldiers serving under the Ameri-
can flag in Europe. High autAori-
ties say that their record was the
best OF all our armies. And we
may not forget that there is not
a single act of sabotage attributed
to the japanese informed in this
country.
Not only is there good and bad
in. every people, but the bad may
be made good. The example of the
Nlsel is our ground of hope that
the japanese nation may become
truly civilized i. or C,1ristianized.
The Church's plan to invade ia
pan with a new army of Mission
aries is one of the most hopeful
signs on the days horizon.
The Wilmington morning star., 1945-12-07
ANIMAL AMITY

REDONDO BEACH, Cal.,-W.D-
A dog, a cat and pigeon solved
their own housing shortage here
by sharing the same coop at the
home of 13-year-old Ronnie Can
non, and became inseparable
friends.
The Wilmington morning star., 1945-12-07
Creole Of Ca m'enquiquine!"
A TREASURY OF HORSE
STORIES, selected by Mar
CARAT CaheII Ca1f (R.ruo~.

$3.75).
- Here's a better anthology than
most, and one with a point. There
is verse and prose, ranging from
the Bible to a most stirring story
by Jessamyn West. and there are
Illustrations in color.
Among the writer's are Swift,
Caesterton. Hawthorne, Pirandel-
10, Shakespeare, Kipling, Brown
ing, Longfellow. Frost, Dickens,
Thackeray, rane, Bojer and
others, for more than $50 interest
ing pages.
The Wilmington morning star., 1945-12-07

There is not single member Of this great
body (u. S. Senate) who does not bear sincere
love for Harry Truman, the man. But many
OF us find increasing dissatisfaction on
the actions of Harry Truman, the statesman.
Sen. Alexander Wiley OF Wisconsin.
The Wilmington morning star., 1945-12-07

Our Navy must be stronger than anv
possible combination of the navies in the
Pacific and Atlantic not only those possible
enemy s nayies now existing, but any that
future .-Vice-Adrnl. Charles M. roolo - ~ u.e
Deputy Chief of Naval onerations. ''Ae' 'f''
The Wilmington morning star., 1945-12-07

Thou art the great life.changer,
o Lord God Almighty. We pray
to Thee to giv> new hearts to our
enemies. that inward peace MAY
grow into world peace. Amen.
The Wilmington morning star., 1945-12-07
DEFINITION

Pedestrian: A man with two cars, wife
and son.--Maryland Tobacco Grower.
Evening star., 1945-07-22
Our Readers Talk Back

And another thing i like garlic
in my cooking!
Mrs. H. J. BEEN
Stepney. Conn.
-. MARCIA DAVENPORT makes
farmers and their families seem like
hopeless imbeciles! If she visited my
home "a farm in which there is no
filthy-smelling attic) she would have
all the privacy she desires.
And no one of my acquaintance
says "ye" in place of you!
Mrs. w. D. EDWARDS
Kinsman. Ohio
-. AM a widow with three small
girls. We live in the country with
my mother, also widow. We have
no car and are several miles from
town. Yet anytime we need any,
thing from box of matches to a
doctor we have good neighbors who
are ready to help US out.
We raise our own garden, which
is plowed up in the spring by those
same neighbors and worked with
hoe by us thereafter. We can enough
iood to do us through the winter.
We also have our COW and plenty
of milk and butter.
Could we do this in the city?
Marcia Davenport really summed
up city life in one sentence - no
body really cares" Here in the
country ps care. We don't wish to
be just another cog in the machin-
Evening star., 1945-07-22
STILL POURING IN

I'm MAD! I'm good and madl! To
think that anyone could write such
an article! t"Cities Are Best" by
Marcia Davenport My home is in
the country and l hope it always
will be.
We have lived in this community
of around so families for ID years.
In and around our little valley you
will find every class of people from
wealthy baron to a lowly drunk
ard, and there is good and friendh-
ness in each.
And if anyone dared to say
word against our mail carrier, he
would be thought crazy! OHr mail
carrier doesn't have time to butt
into everyone else's business.
LOIS THOMSON
Sheridan, Ore
-. Our neighbors do not chew hay
and murder the English language.
One is retired businessman who
has huge chicken farm. He's totally
blind - and very successful man.
Another is Wellesley graduate who
taught in a private school for girls
before marriage.
Yes, our RID. man has a
jalopy and it hasn't too much
paint on it, but he is our friend.
We are very happy to be told that
a friend had four letters from her son
in Belgium today and that another
one had letter from her husband
telling of his liberation from Nazi
camp. When he brings me a letter
from my lad in England, he starts
blowing his horn when he turns the
corner.
He even came to the church where
we were doing Red Cross work to
deliver a box from my son.
Evening star., 1945-07-22

cry of an already overcrowded,
noisy city. We would rather be the
neighbor down the road who can
lend pinch of soda or a helping
hand.
EVELYN p. HAMILTON
Calhoun City, Miss.
SECOND SHIFT
YOUR editorial page is my favorite
of all magazine pages. l am sending
Evening star., 1945-07-22

sometimes wonder if | am helping
much to win this war"
ORPHA E. WHEREBY
New Philadelphia. Ohio
LIVE SHELLY
USUALLY THIS WEEK is very enjoy
able, and / suppose mistakes are
apt to happen. But the enclosed
story t''Live Shell Loose"l is a de-
liberate attempt to mislead people
as to the possible danger of handling
ammunition.
Guns and ammunition are my job
and any man who has done any
shooting in the Navy knows that to
drop projectile as described in the
story (five-inch shelD involves as
much danger as dropping an inert
piece of steel.
The hero" of this story was no
hero. He was an idiot, or lacking
in the brains he should have had to
be an officer.
ELMER G. FoRGUE, CGM
Great Lakes Gunnery School
Great Lakes, Ill.
Reader Forgue has given us
both barrels, but Lieut.. Comdr.
S. A. Harvey, USCC, Executive
officer, Munitions Detail, Port
Security Command, is our au-
thority.
He read the article, said: "Live
shells are loaded aboard trans
ports for use in their guns, and
it is possible that a shell might
drop to the deck and if certain
type of fuse were used 1t might
explode on contact"
Hare you something 10 sayf Write TO
the Letters Editor. THIS WEEK Mogo-
zine, 420 Lexington Are. ". y. IL. ". Y.
Letters cannot be acknowledged or returned,
but zoe WiR print the shortest and best
Evening star., 1945-07-22

Second Shift" by Sgt. Don Osier
to my son.
He has stood guard duty many a
lonely night in the past three years
on the bleak, stormy shores of New
foundland.
He once told me in a letter: II
Evening star., 1945-02-25

"A very handy kitchen neces-
sity fastens to wall and
folds away when not in use.
Opens any shape can easily
and smoothly. Sorry no mail
or phone orders.
Evening star., 1945-02-25

C ! e a m i n G
enameled meta
bre a d oXe S
W i t h lif up
doors, two COM
partmentS. Ven
tilated. No mail
or phone orders.
Evening star., 1945-02-25
Outdoor Dryers
s6.9B

Sturdy clothes dryers COM
plete with $50 feet Of strong
clothesline. So easy to set up
and then fold away compactly.
Comes with socket,
Evening star., 1945-11-27
Reception Yesterday

The Indian Agent General, Sir
Girja Shankar Bajpai, who is ac-
credited to the British Embassy with
the rank of minister, and Lady Bal
pal gave delightful reception yes
terday afternoon. They received
from S to o'clock in the charming
home on Macomb street which their
government purchased for the
Washington home Of its represen-
tative.
The Minister and Lady Bajpai re-
ceived their several hundred guests
in the reception room, their two
daughters, the Misses Bajpai, assist
ing, and, like their mother, wearing
colorful saris, their native costume.
Invited to the fete were officials of
this Government, heads of diplo-
matte missions, with a generous
number of officers OF the armed
forces and a few from the residen-
tial circles of Washington.