The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1944-08-11

A prominent magazine which
was especially interested in de-
veloping national advertising once
employed me. The publishers were
especially DESTROYS for me to dis
cover some product not now profit
ably marketed. After three months
Of intensive study / was forced to
report that 1 was unable to find a
single industry in which some con-
Germ, somewhere, was not already
making millions. This included ev-
erythins from cradles to coffins.
This is even more true today
than it was at the time of this
study. 1t shows that success de.
ponds upon the man rather than
lehe industry which he is engaged
or the locality W h r e he works.
This is especially important for
young men to remember in this
new age when they expect every
thing to be planned for them and
when they will temporarily be
seeking security rather than free
dom.
Opportunities r e found every
where for those with integrity, in
dustry and the pioneering spirit.
This will be truer after the war
than ever before although the
temptation to '1et George do it,,
will also be far greater. Although
the small businessman has hard
er row to hoe than the big cor
porations, yet there may be more
opportunity for the individual with
t h e small businessman. This is
probably what the Readers Digest
has in mind in offering $4,000 in
prizes in its August issue. The pub
hshed answers to this inquiry will
be very interesting.
The big business corporation has
a momentum III h carries it
along through the power of organi-
cation and money together with the
ability to use national advertising
profitably. 1t is not so dependent
upon the energy and imagination
of any one individual. The small
businessman, however, is absolute
ly dependent for success upon a
few exceptional men. Although as
an investor I prefer to put my
money into a large corporation,
yet as a returning serviceman I
would seek to help some small
businessman.
understand that y is difficult to
end a book to ser ,icernan unless
you have q letter from him asking
that, i: be sent. If va think your
bny IL wondering what he Is to
dc when he gets blck, have him
ask you to send him a classified
telephone directory for your city.
these directories may be little
ecld mines for those vino are will
i-g to study them. When someone
asks for my idea as for what he
| is best fitted, I give him a CLASH
fled telephone directory and sug-
gester he read it through as to
headings while waiting in my Of
flee. This very often solves his
problem so that he does not need
help from me.
There will be a great temptation
after the war for returning SOL
diers to get into politics or labor
unions or. farmers leagues or
something of the kid to Secure
justice for the serviceman". Some
of these organizations may have
been useful in the past: but those
men will get on best in this post
war era who depend more on their
Co.; INC: themselves and less upon
politics and man made organiza-
tio1S.
May add one .1iore suggestion
without being misunderstood?
Many prayers are said in vain.
American and German boys cam
not expect Goo will answer the
prayers of both groups when they
pray for victory. Both American
and German boys, however. C n
logically pray for peace and o r
guidance as to what they should
do after peace comes. Hence. my
final advice regarding postwar
Jobs is that the family should take
God into their confidence more.
Don't try to decide this or any other
inportant question alone.