davidaulloa/AmericanStories huggingface dataset:
Detroit evening times. (Detroit, Mich) 1921-1958, 1944-12-10

2 Mass consumption is Just another term for
mass buying.
8. And mass buying just does not happen
without brand advertising. That is how mass
wants are created The graveyard Of Ameri-
can business is full of those who have tried
TO get along without brand advertising
failed.
When Isaac M. Singer, on $40 capital, In
vented the sewing machine, people refused 70
believe it was possible to "sew by machinery
Yet he sold 100 million sewing machines-to'
those same people-thanks to mass produc-
ton, mass buying-and brand advertising. \
When William Bristol, who started with no.
more capital than you customarily carry for
pocketmoney, got the idea that led to Ipana
and Massage, did people who thought brush-
ing teeth was effete nonsense, buy Ipana with
out urging? Far from 1t; mass productions
mass buying and brand advertising chasing
one another In a circle-helped bring oral
hygiene home to millions.
When a few hand-stitched "aeroplanes"
tapped precariously around the makeshih
pylons at Belmont Park in 1910, did anyone
in the gaping crowd envision the giant Mars,
returning recently from 4, 200-mile nonstop
flight with a 63-ton payload? Yet mass pro-
duction, mass buying and brand advertising
will make such performances a daily common
place, come Postwar III.
Yes The one great hope of Postwar II is to
satisfy tC0nts-not just fill needs. The differ
ence? The intensity, the persistence Wttb
Which brand advertising is put to york.
Perhaps question now looms in your mind:
"Yes-but to satisfy these mass wants will
take speHdiRg-mOney. Where's the spending
money coming from"
Look: In 1871, savings were 1877 billions. In
1912, 269 billions In 1913, 80 billions. BY
wars end, savings probably will have reached
a grand total of 100 billions.
Remember the refrigerators, the Fords, the
radios, the sewing machines, the safety razors.
the swim-suits, of past postwar eras.
And take just little look ahead-to the ply
woods, the plastcs, the television, the cleo
tronics the vitamins, the aircraft, the rayons
and nylons, of one year or two years from now.
How many new mass 1cdnts will these new
giant industries bring forth?
How many new millions will they employ?
How many billions of income will they gener-
ate How much mass production, mass buying
and mass consumption will they bring about?
HotC loo tCM prices come IN these products!
If America can supply this one answer-she
will solve all other problems.
She tCM attain the So million jobs necessary
to support the 10 billions of dollars of ma
tional yearly income rhich experts declare
are necessary.
Brand advertising as Postwar Industry No.
upon which Americas postwar future de-
ponds. Without brand advertising, it is doubt
full if these jobs and this income can be
attained. under our present way of life.
Brand advertising, put to work, will do the job.
tAwctr1 PUBLICATIONS. NC 1901 BROADWAY. NY 49, MI
Detroit evening times. (Detroit, Mich) 1921-1958, 1944-12-10

MOLE: 1%es~ %s S ]
The Michigan chronicle. [volume] (Detroit, Mich.) 1936-current, 1944-07-29
3 DETROITERS|
GRADUATE FROM
GREAT LAKES

GREAT LAKES, III. - Eight De-
troit men were among those gradu-
ating from intensive courses OF
specialized training at recent Serv-
Ice School ceremonies here at the
U. S. Naval Training Center.
The men were selected for their
specialized training on the basis of
their recruit training aptitude test
scores. Graduates are advanced in
ratings and then sent 10 sea. 10
shore stations. or TO advanced
schools for further duty of training.
The recent graduates. the schools
In which they trained or their rates
are: Edwin Lawrence Grice, 33, 2299
Monroe street. Detroit: Cornelius A.
Hellamns. 81. 2944 Macomb, Detroit.
Machinist's Mate School: Arthur Ed
Sci Northern. IS. 5000 Woodrow
street, Detroit. Machinist's Mate
School; James Sampson Russell. q,
BIZ Bethune East. Detroit, Machin-
lists Mate School: Salmatia Williams.
81. 80l2 Richmond avenue. Detroit,
Machinist's Mate School: Paul Gar
net Gardner. Is, 1904 West Warren
avenue. Detroit, Yeoman School;
Hanley Harrison Smith. %. 64l8
Vinewood avenue. Detroit. Store
keeper School; Leonard Washington.
80, 693 Benton. Detroit. Storekeeper
School
The Michigan chronicle. [volume] (Detroit, Mich.) 1936-current, 1944-07-29

A college graduate, Ensign Aroor
looks upon his new duties in q prac-
teal as well as philosophical man
ner. He explained that he began his
duties in the Navy as an enlisted
man and understands the problems
Of the colored sailor.
The Ensign is graduate Of Ark
ansas State College, class of 1885.
and played tackle on the varsity
football team. He pursued post grad
uate courses in social sciences at
Lewis Institute in Chicago and prior
to entering the service July III, 1912,
conducted a tailoring establishment
in Chicago. Before being commits
stoned he was on q mine sweeper
along the Eastern coast. He is -
years old.
Warrant OfYicer Lear Is q native
Of Keokuk, Iowa. and is 70. He is a
graduate Of the high school In this
home town and entered the service
June rs. 1912. and prior to being
assigned to indoctrination school
was a company commander at
Great Lakes.
The Michigan chronicle. [volume] (Detroit, Mich.) 1936-current, 1944-07-29
Begin Training
At Great Lakes

Eighteen Detroit, Mich, men are
receiving their initial naval indoc-
trination at the u. S. Naval Train
ing Center, Great Lakes, Ill.
q Their boot" training consists of
instruction in seamanship. military
drill and general naval procedure.
During this period a series Of apti-
tude tests will be taken by the re-
cruits TO determine whether they
will be assigned to Naval Service
School or 10, immediate active duty
at sea.
Their recruit training completed.
these men will spend q period of
leave NJ hama Ehay are; Jehn nod
gers, 70: George Garner, n: Jules
Johnson. 10. Curtis Gibbs, 70: Cliff
ford Chaplain. 10; Leroy Willis. "a:
James A. Ray. ~: Cecil Lewis. Is:
Warren Smith. %: Harold Black
well. Is: Thomas Hagerman. 20: Ed
ward Bailey. Is: Roosevelt Brown,
%: John Lawson, II; Clyde d.
Howell Jr.. 10; Samuel McClenton.
Is. all of these from Detroit; Charles
Johnson. q, Muskegon Heights; and
Lyle Bradley. 81. Paw Paw.
The Michigan chronicle. [volume] (Detroit, Mich.) 1936-current, 1944-07-29
Attitude OF Australian
Changing Toward Negro

groes here. DR.. c. ". Pitcher. CO.
Adjutor Bishop OF Sydney, in ad-
dressing the International Women's
Day committee was quoted as hav-
ing said that il was the duty of
Australians to treat the colored SOL
oier as human being with brains.
character and personality the same
as our own"
In continuing he pointed out that
he had been told that colored serv-
ice men were better behaved than
white but mistakes made by them
were publicized and played up-by
certain people. II such attacks
through the press had continued it
no doubt would have resulted in
total embarrassment for all con-
cerned.
Truths" treatment OF Negro
news is the exception rather than
the rule of Australian newspapers
AT this writing it alone speaks out
periodically but its occasions are
widening. To counterfeit such prop
aganda, other papers are printing
stories Of Paul Robson and compli.
mentary phases Of Negro life in
America.
From all indications II Is only q
small element of the population be-
lieving the published false indict-
mentS
The Michigan chronicle. [volume] (Detroit, Mich.) 1936-current, 1944-07-29

storage space are included in an
area OF nearly square mile. .
AT this supply center more than
100000 different items of supplies
are received from factories and ag-
ricultural areas in all parts of the
United States. There they are stored
and shipped 10 our warships and
advanced naval bases in the Pa
cific.
The Negro bluejackets stationed
at the depot are helping TO MAIN
tain this record. These men are
assigned 10 the larger branches on
the depot: the General Supply
Branch. Aviation Supply Annex,
Advanced Base Section, the Pro-
visions and Ships Store Stock
branch. They work at unloading
freight cars and storing material
with the help of electric or gaso-
llne-driven fork trucks. by which
large quantities Of supplies can be
handled al one time. The men are
required 70 work on night shifts,
but only for two weeks at a time.
The Michigan chronicle. [volume] (Detroit, Mich.) 1936-current, 1944-07-29
Negro War Worker
Is Well Known To
Big Axis Cities

PINE BLUFF ARSENAL. Ark
Every step in the manufacture Of
the devastating magnesium incen-
diary bombs is being accomplished
by Negro employees OF Pine Bluff
Arsenal. .
Men and women. filing the dead
ly bombs with the fire mix, operat-
ing the presses, painting. irspect-
ing. assembling. Grating. are occupy
ing important war jobs in the coun-
try's most vital arsenal. The Jobs
performed by Negro workers have
won for them the respect and trib-
ute OF the army
When the Allied Air FORCES leave
Axis cities and key industrial points
ao.aze with tons of irfcendiary
bombs. he Negro war workers al
Pine Bluff arsenal had a big hand
"a mighty big hand in the fight
The Michigan chronicle. [volume] (Detroit, Mich.) 1936-current, 1944-07-29
toe SO TO 800 LOANS


Then visit our main once. and youTl
get the best rate in town Yes. II pays
to deal with this old-sstsb lishsd
company.
The Michigan chronicle. [volume] (Detroit, Mich.) 1936-current, 1944-07-29
BY FLETCHER MARTIN

GEN. MACARTHURS HDQ. -
pelsyed-The attitude Of elements
Of the Australian Press toward
American Negro soldiers has
changed greatly during the last four
months, however il continues 10
blow cold and cutting statements
in banner lines. Especially has this
been true with the nationally read
weekly Truth" At times the latter
publication has reached heights
gained by former Governor Leigret
last December when he issued for
world publication foundationless
charges against our troops stationed
in New Caledonia.
In Southern Australia Truths
former crusade against Negro SOL
diers caused army officials 10 openly
protest. Military records substan-
tiated army claims that charges
made were out OF proportion TO &C
tual misconduct. Truths" trend
Of thought was similar to that held
by Leigret. 1T is unsafe for our
women to walk the streets alone
From their. action some Australi-
ans have chosen to believe Truths
charges while others including the
majority Of newspapers have cried
out against the treatment Of Ne
The Michigan chronicle. [volume] (Detroit, Mich.) 1936-current, 1944-07-29
DETROIT YOUTH
IN naval Band,
GOOD MUSICIAN

Y. S. Naval Air Station, BARRIERS
Point. OAHU. T. H. Take a piano.
remove the top, add wailing wood
winds. a touch of brass. some ten
der bass strings. stir well in a ket-
tie OF drums and beat till hot and
you have the music now being ad-
ministered in huge doses to the
personnel at Naval Air Station, Bar
ber's Point.
This all-colored. all-star, l7-piece
band is composed Of names that
loom large in musical circles on the
mainland-many of them tops In
their field-all of them hand-picked
for zip and sparkle and sizzling
heat, by their leader, Chief Music
ian l. K. Cakes. USN, arranger,
composer and no mean shakes him
self with the trumpet, trombone,
baritone horn. saxophone and clari-
net.
Detroit Boy
William Butler Horner, the swing
trumpeter, has his serious side. He
toured North and South America as
a member of the All-American
Youth Orchestra under Leopold
Stokowski. He halls from Detroit,
Mich.
Several speciality units are part
OF the band, such as the "Sharps
and Flats" one of the highest paid
colored acts on the mainland, with
Thurman o. Cooper. Musician Third
Glass. USNR, on the vibraharp and
swinging the vocals, Arvid M. Gar
rett, Musician Third Glass, USNR,
on the guitar and vocals. and Le-
Roy N. Morrison seeking the string
bass and handling vocals. They're
a riot of rhythm and good fun and
invariably leave the stage followed
by calls for More"
Then there's Lonnie Simmons
Sexteete, servers of the sweetest
swing imaginable for those who like
their music hot but subtle.
There's Henry Kenneth Stewart.
trombonist, who is a graduate OF
Northwestern university at Evans
ton, Ill. and Chicago Teachers col
lege and who taught music in the
Chicago Public schools for Ave
years before entering upon his mus
ical stage career.
James Ocie Johnson, Musician
Third Class. USNR. the double
jointed. double barrelled drummer
with the outfit. is one of the fun
niest mimics TO be seen.
Other stars of the band are: Frank
Derrick. clarinetist, arrsnger and
leader of the dance band; Earl L.
Freeman, ssxophonist and arranger;
Vernon L. Smith, trumpeter, all of
Chicago. Ill; and Harlem A. Floyd,
trombonist Of Saginaw. Mich; Eu-
gene A. Gilbeaux. of Beaumont,
Texas: Harry Jackson. trumpeter,
Of Cleveland, Ohio; John B. Nc
Connell. trombonist, New York
City; Nelson S. Peterson. elarinetist,
Hinton, w. Va: Frederick A. Smith.
trumpeter. Stockton. Calf; end
Saunders o. wilkins, saxophonist.
Detroit. Mich. The bandmaster,
Chief Musician l. X. Cakes. comes
from Isle. MINI. He has composed
several of the numbers currently
being played by the band, including
Well Be Living In A New World"
The Michigan chronicle. [volume] (Detroit, Mich.) 1936-current, 1944-07-29
Negro Sailors Praised
By Admiral Mayo

The Job being done by 1909 Ne
gro bluejsckets at the worlds larg-
est coastal naval supply depot, at
Oakland. Calf, was described by
Rear Admiral Arthur H. Mayo USN.
supply officer in command, as i'm
portant and efficient.
Negro sailors from all parts OF
the country are rendering excellent
service TO their country while fight
ing the battle of the Nays supply
lines at the supply depot, Admiral
Mayo said.
Commissioned only eight days
after the japanese attacked al Pearl
Harbor. this depot has been ex-
panding rapidly to keep pace with
the growth OF the Navy. Wharf
space. railroad yards, and covered
The Michigan chronicle. [volume] (Detroit, Mich.) 1936-current, 1944-07-29
River Rouge Nurse
'COmmissiOn In
Army Nurse Corps

Miss B. Louis Boddie has been
appointed TO the Army Nurse Corps
United States Army. with the rank
OF second lieutenant Headquarters
Sixth. Service Command announced
recently.
1t. Boddie, who formerly lived at
i78 Visger avenue, River Rouge.
Michigan. is a graduate of Freed
mans hospital, Washington, D. c..
and has practiced with the Detroit
Visiting Nurses Association.
Her parents live in Fort Valley,
Georgia.
Lieutenant Boddie has been as
signed TO Fort Huachuca. Arizona.
The Michigan chronicle. [volume] (Detroit, Mich.) 1936-current, 1944-07-29
Lawrence Edelin,,
Navy Honor Man

INSTITUTE. w. Va. Lawrence
{. Edelin,. former head OF the De-
partment Of Art OF the West Vir-
GINA State College. now OF 244
Bryant ST, NV Washington. D.
C.. was graduated June 10 from
recruit training as honor man OF
The Michigan chronicle. [volume] (Detroit, Mich.) 1936-current, 1944-07-29

his company az the U. S. Naval
Training Center.
Edelin, was elected candidate by
fellow Negro bluejackets and Sc
lected honor man by his company
commander on the basis Of mill
tary aptitude and progress He has
been recommended to attend avia-
ton mschinist mate school for fur
Their training.
He is a graduate OF Howard Uni
versity with a bachelor of science
degree. and Ohio State University
with a master OF arts degree.
Detroit evening times. (Detroit, Mich) 1921-1958, 1944-06-07
FRIDAY, JUNE 8

Each Friday in the month of June
we have set aside for the gradual
ing classes of Miehigan's high
schools. Many Of these classes
have arranged 20 spend their skip
day aboard the Steamer Putin
Bay and at Put-In-Bay Island
Park. Leave at . A. NJ. and home
at 8 p. NJ. Round trip fase, sl.z5
tax inc.
Detroit evening times. (Detroit, Mich) 1921-1958, 1944-06-07
Rejects Plea
On Sales Tax
International News soundphoto
Times STAR Correspondent

LANSING, June IA plea for
inclusion of a sales tax revision
measure at Gov. Kelly's special
session OF the Legislature June 19
was rejected today by State Treas
urer Brake, chairman of the
governors special tax study COM
mittee.
The plea was made by Melville
B. Mcpherson, representing the
county board of supervisors organ
ization, at a meeting here Of the
institute of local governments OF
which Brake is also chairman.
"Since the special session Is
being called on the soldier bal
lot measure and since our own
tax study committee proposes
TO answer the sales tax revision
measure within so days, I don't
think IL would be proper to in
clude IL In the special session."
Brake said.
Detroit evening times. (Detroit, Mich) 1921-1958, 1944-06-07
Woman Sued
0nRentChdrges

The OPA filed suit in federal
court today against Mrs. Virginia
Phillips of 1925 Smith. charging
that she failed 10 register her 10
unit rooming house at $40 Horton,
charged excessive rents.
Federal Judge Picard ordered
Mrs. Phillips to appear June 10
to show cause why permanent in
functions restraining her from
further violating OPA regulations
should not be issued.
OPA Enforcement Atty. c. Wal
ter Healy asserted that Mrs.
Phillips charged $50 monthly for
one three-room unit, one room up
and two in the basement, when
similar units in the neighborhood
rented for $40. The rents she
charged brought her $3.50
monthly income, Healy said
Detroit evening times. (Detroit, Mich) 1921-1958, 1944-06-07

includes the standard voluntary
maintenance of m I'm ershi p
clause, voluntary revocable
checkoff, a limited form of senior
ity clause and arbitration of
grievances. in addition to wage
and working condition clauses.
John A. Barr, industrial rela-
tons counsel for Montgomery
Ward, said he was lin no position"
to make a statement today as 10
whether the company would con-
test the WLB order.
Such decisions. he said, would
have to be made by the company's
board of directors in Chicago.
Sewell Avery. board chairman OF
Montgomery Ward, declare
yesterday that he allowed him
Detroit evening times. (Detroit, Mich) 1921-1958, 1944-06-07

self to be carried out of the firms
Chicago offices to demonstrate
1.-The march of dictatorship in this
nation"
BEFORE HOUSE
Avery testified before a special
House committee investigating
government seizure of the mail
order houses Chicago properties.
He declared the WLB should be
destroyed and replaced by a con-
occasionally approved agency SET
up to handle labor disputes.
He termed President Roosevelt's
seizure of the Ward property q
"uSurpation of power" and said il
evoked in the American people "a
spontaneous and continuing public
Detroit evening times. (Detroit, Mich) 1921-1958, 1944-06-07
CONTRACTS TERMS

The contract, signed Dec. Is,
1912, by the company and union.
Detroit evening times. (Detroit, Mich) 1921-1958, 1944-06-07
0PA VioIators Gets
More Time 10 Appeal

WASHINGTON. June 7 (INS)
Senate Democrats broke party
lines yesterday to support a Re-
publican amendment to legisla-
ton extending the Price Control
Act until Dec. /. 1915. The vote
was az to 26.
The amendment extends the
right of appeal to violators of
OPA regulations made subject to
triple fines or other civil suits.
Detroit evening times. (Detroit, Mich) 1921-1958, 1944-06-07

: Printing 5th Ia Coming
Detroit evening times. (Detroit, Mich) 1921-1958, 1944-06-07
Romans Cheer Invasion

ROME, June Z GNS)-Crowds
in Rome cheered wildly and dem
onstrated in the streets yesterday
as an Allied loudspeaker truck
announced the invasion.
Detroit evening times. (Detroit, Mich) 1921-1958, 1944-06-07

indignation which resulted in this
investigation"
This indignation II easily in
terpreted," Avery said. "a free
American people will not accept
dictatorship"
Detroit evening times. (Detroit, Mich) 1921-1958, 1944-06-07
so DAYS TO APPEAL
STAY GRANTED

A staying order was procured
that requires the pipeline COM
pany to deposit the difference be-
tween the amounts collected for
gas and the rates set forth by the
commission TO be held in escrow
for consumers pending the out
come of litigation.
Consumers will receive rebates
retroactive TO Nov. /, 1912, If the
case is not appealed or if the
supreme court upholdS the deci-
sion of the lower court, Lee said.
FIrhttng 6th Ia ConnIn0
Detroit evening times. (Detroit, Mich) 1921-1958, 1944-06-07

WASHINGTON, June Z (INS)
The WLB today ordered an ex-
tension of the terms and condi-
tons of employment in the expired
contract between Montgomery
Ward and the United Mail Order,
Warehouse and Retail Employees
Union tCIO).
1t took the action by an 8 to l
vote with the proviso that the
contract conditions be extended
pending negotiation of new
agreement between the parties, or,
if the parties disagree, pending
settlement of the dispute by WLB
order.
Detroit evening times. (Detroit, Mich) 1921-1958, 1944-06-07

All money sent at sender's risk. Do not
send cash or stamps. All checks, drafts
and money orders should be made payable
20 THE TINES PUBLISHING COMPANY.
international News Service has the ex-
elusive rights 90 use for renrofur'inn N
u or not otherwise credited in,fhIs payer
Detroit evening times. (Detroit, Mich) 1921-1958, 1944-06-07

The Detroit Times has far more
nationally famous features than
any other Detroit newspaper.
Detroit evening times. (Detroit, Mich) 1921-1958, 1944-06-07
Gas Rates
CufUpheli

The L. 6. Circuit Court of APP
peals in ST. Louis today upheld an
order issued by the federal power
commission No. !. 1912. ordering
a reduction in Michigan gas rates
and a refund of $500, 900 10
Michigan gas consumers.
Detroit's share OF the refund
will amount 10 approximately
S5.500,000, which will be paid d.
rectly to the consumers, accord
ing to Assistant Corporation
Counsel James H. Lee.
go DAYS TO APPEAL
The court decision was based
on action instituted against the
Panhandle Pipe Line Co, Texas
corporation. by the city. the
county and the Michigan CONSOLE
dated Gas Co. in February. 1912
The Panhandle company has &C
days in which 10 appeal the deci-
sion TO the Y. s. Supreme Court,
The federal power commission
ruled with Lee and issued an order
Nov. /, 1912, cutting the whole
sale rate as of that date. The
pipeline company appealed to the
circuit court of appeals.
The Wilmington morning star., 1944-02-25
MEDAL ADOPTED
BY U. S. ARMY
WASHINGTON, Feb. OAR tR

WASHINGTON, Feb. OAR R -
The bronze star, newest American
decoration for action against the
enemy, was introduced to the pub.
lie today, along with the specifl-
cation that the only place it cannot
be won is in an airplane
Obviously aimed at boosting the
morale of the mud-sloggers who
have been wondering where the
airmen got all their medals, the
new decoration does the job prop.
erly-it takes precedence over the
air medal, and also over the pur.
PIE heart.
1t can be awarded, acting Sec.
rotary of War Patterson disclosed
at a press conference, to anyone
in the Army, Navy, Marine corps
or Coast Guard who distinguishes
himself "by heroic or meritoriou;
achievement or service, not involv
Ing participation in aerial flight.
1t can be won in combat, OF
with actions in direct support Of
The Wilmington morning star., 1944-02-25
l05.-Lost and Found.

LOST: NO. 8 RATION BOOKS. ANNIE;
William Murrill, No. ration books.
Woodrow and William Murrill, Ri l,
Box 201, Leland, N. c.
The Wilmington morning star., 1944-02-25

VIRGINIA'S LARGEST GROWERS OF
Fruit Trees and Berry Plants offer one
each of the new Seedless Concord and
Golden Muscat yr. Grape Vines for
only S315, postpaid. IS Page Plant
ing Guide Free. Waynesboro Nurser-
les, Waynesboro, Virginia.
The Wilmington morning star., 1944-02-25

THREE FRESH MICH COWS FOR
sale: Also heavy springer. Rochelle's
Service Station, Market Street Road.
The Wilmington morning star., 1944-02-25

IT IS EASIER TO SAVE WHAT YOU
have with O'Cedar. Take the hard
work out of homework. The Whining
ton Furniture Co., "The Old Reli-
able
The Wilmington morning star., 1944-02-25

combat operations, and-says the
Army-''it is expected that men,
bers of the Army ground forces.
particularly infantrymen, may
lead the eligibility lists Airmen
may win the bronze star too-but
not in the air.
-V-- -
Red blood corpuscles, by-prod-
uct in preparation of dried blood
plasma for the armed forces, are
being used successfully instead Of
whole blood in treating anemia.