Imperial Valley press., 1944-08-31
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Perfume. Cattle Feed
Beth From Citrus Fruit!

Your reporter, to whom an orange
has always been an orange, and
lemon a lemon, had series of sur
prises last week when he spent
day visiting the Exchange Products
plants and saw what becomes of Ex-
change growers fruit that doesn't
go into fresh fruit distribution.
An orange. he learned. was a whole
lot of things, from pectin in powder
form to orange meal, an excellent
cattle feed. A lemon-regardless of
size or shape-can be broken down
until one tiny component, the oil, is
taken out to become an ingredient
of milady's finest perfumes.
X 4
But your reporters first big sur.
prise on seeing the Exchange
Orange Products plant at Ontario
and the Exchange Lemon Products
plant at Corona, California, was the
size of these operations.
At each place you walk through
building after building and floor
after floor of specially constructed
machinery washers, extractors,
pasteurizers, heating tanks, storage
tanks, filter presses. After more
than an hour of this at each estab-
lishment, you don't wonder that The
Exchange Orange Products Com
pany handled los, 500 tons of
oranges last year, and the Ex-
change Lemon Products Company
.1S2,079 tons of lemons.
1t would take book to describe the
elaborate scientific steps developed
through years of meticulous re-
search by which these plants turn
this fruit into high quality products.
Here are simply few notes:...
The big thing at the Orange Prod
.ucts plant this last year has been
the making of canned juice and
.orange concentrate for the armed
forces and Lend-Lease. In twelve
months the plant supplied the gov
;ernment with 807 900 gallons of
concentrated orange juice, used
largely by English and Russian
,nothers and children.
"A Sunkist employee now in service
wrote from Africa: he had dived
-into a foxhole, lit on something
hard, found it was an empty Ex-
change orange juice can.
The Lemon Products plant has been
busy making lemon juice concen-
.trate, which is shipped East and
slnade into the lemon powder used in
sArmy emergency rations.
"A ton of oranges yields to
spounds of orange oil. Lemon oil is
likewise scarce and precious. But
Just as important at both plants is
pectin, which goes now for jams
and jellies for the services -. also
80 England for Jams, iellies. and
marmalade TO replace the butter the
British can't get.
strongest impression you gain at
both plants is-there's no waste.
Every last element of the orange or
Jemon that can possibly be used is
extracted, refined, purified and sold.
The Exchange Products Depart
snent handles sales for both plants,
4nd scouts for new markets. The Re-
search Department constantly seeks
new uses, new products. While
now producing largely for war, the
whole peacetime function of the
products operation is to return the
grower every possible dollar for all
fruit which cannot be profitably sold
an the fresh fruit market, thus en-
haneing the total per acre return.
This operation works out remark
ably well for Exchange growers, for
swo reasons. First, the efficiency and
economy Of large scale operation.
eecond, the grower participates di-
rectly IN the processing business
and shares in its returns.
its just one more way, added to all
the other ways, in which Exchange
growers come out better because of
Cooperative effort. Why don't you
join them?
NEXT REPORT: In ,his
paper ioo peekS from today.