The Ypsilanti daily press. (Ypsilanti, Mich.) 1928-1962, 1944-05-05

chased on wholesale basis for
sales forces. These families will
~spend at least .sS,sOo,O00,0OO for
new cars just as soon as they can
be delivered
Household Appliances
This market includes all Of the
varieties OF household equipments
commonly in use. such as electric
irons. sewing machines. vacuum
cl aners, washing machines. stoves,
radios. refrigerstors. fans. garbage
disposal Units. lamps. carpet
sweepers. mangles, electric toas,.
erS. etc. l3.750,000 families will
want one or more household ap-
planes Many OF these will buy
some kind OF mechanical refrigera.
tor and possibly $500 900 radios
will be purchased
A potential market. I'm excess OF
$1,000 100000. therefore exists for
household appliances This does
not include household equipmen,
fol apartments. for commercial use
or for export In connection with
the sale OF such articles. the sales
forces OF dealers and distributors
will. greatly be increased For the
small businessman, the merchan-
dizing OF household appliances may
offer an attractive future.
Home Furnishings
Iany items in this category,
such as floor coverings and furni-
ture. have not been restricted dur
ing the war. To some extent
families have been able TO keep
abreast of the replacement de-
mands and buy some new articles
Home furnishings, therefore, will
not enjoy the postwar demand tnat
the more restricted metal and rub
Der consumers goods will have.
Nevertheless, nearly $500, 900
families will buy furniture, rugs,
carpets and-or linoleum along
with lamps, glassware. curtains,
draperies and household linens
Most of the thousands OF couples
who have been married during
the war have not yet had an oppor-
tunity to furnish their homes.
Furthermore, there may be a sharp
rise in marriages after the war
which should mean several hun.
bred thousand more customers.
What About Building?
Within six months after the
war Is over and materials are avail
able. az least 100000 families
should be In the market for "a
new home. Nearly $50 of these
will not spend more than $500 for
a house. A little more than ESQ
will he able TO spend IN to $4,000.
/ This is where the big market exists
/ for pre-fa bricated -houses. provid-
ed manufacturers can get their
/ costs down.
Some 400 OF the families will he
/ able TO spend more than $1,000 on
/ a new house At the moment the
| bic real estate market is in homes
costing less than $4,000. After
the War before initiation sets in
/ a good deal of house should be
possible at around this figure The
trend is away from the larger type
OF house More household con
veniences and better utilization OF
| space should enable even large
families to live comfortably in
smaller houses.
Farm improvements
A big postwar market exists for
repairs and Improvements in eX-
| listing farm structures. Such i'm
| provements would include interior
and exterior painting, insulating
new plumbing and bathrooms and
general re-modelling. Kitchens
will be modernized and much new
heating equipment installed. Over
10000, 200 urban and rural families
are almost certain to make some
| kind of Improvements of repairs to
/ their homes in the postwar era
/ To do this, they will spend close
| to $4,000 100000
Finance Companies
Most families will not-pa ca N
| for the above-described items. The
habit of instalment buying, while
deplorable, is firmly engendered
in the American people Conse-
/ quently, the outlook for most credit
and financing companies should ne
bright. But for the same reasons
| the country will be headed for an
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