The Chronicle-star combined with the Moss Point advertiser., 1944-08-25

in more industries and more cap
itol. This is self evident.
Naturally TIE next question
would be; how are we going TO
induce mere industries to locate
here? How are we going to get
capital to invest its money here?
It is a straight selling PROPOSE
ton. The same laws that apply
in selling anything else also ap-
ply here. These, briefly, are:
First, before you can sell any
thing successfully you, yourself,
must be sold on the product you
are selling Next you must make
a favorable impression on the
one to whom you are offering
to sell. You must know your
subject so as TO be able to answer
al legitimate questions. You
must be able to sell the idea to
the prospective purchaser that it
is to his advantage to buy your
product You must, and / mean
MUST, be in a presentable man
ner while trying to sell. Your
product must have a clean, neat,
appearance. There are many 9TH
er things that ! could mention
that will not be necessary for
this discussion.
We are selling Pascagoula to
the outside world. They do not
know anything about it. Perhaps
never, even, heard Of it. You be-
gin to give a description of it
and display a folder showing the
principal business houses. exte-
rior and interior. Your streets,
with grass and weed covered va
cant lots, termite-eaten, unpaint-
ed buildings, or badly needing
paint. Ho W far do you think
you would get? Not very far.
There is such a thing as psy-
chology. Thisr applies to many
things. The well dressed per-
son knows it and can meet
other people at his best, and on
the other hand, If his clothes are
seedy and of poor quality he
feels Inundated on meeting some
Of his elite friends. This same
psychology applies to buildings.
You have an up-to-date building,
properly arranged and all the
colors as they should be. You
naturally feel better when your
friends come to pay you a call.
On the other hand if your build
ing is dark and drab, poorly ar
ranged, needing paint and gen
eral cleaning up, YOU feel EN-
barrassed when your unexpect-
ed friend of means drops in. Re-
member, YOU are a salesman,
selling Paseagoula to business
men. What would you suggest
that we do to make it more at
tractive? Are you satisfied with
II as it is? Oh! know that the
freezing of material has hindered
many Improvements: But if we
are going to sell Pascagoula to a
cold business world, we are going
to have to make her more attrac-
tive. We are going to have to do
some real collective and indivi-
dual planning. There are a very
few of our business houses that
are now doing the business that
that their buildings were design
ed for. We have taken old
buildings and %rearranged them
as best we could TO meet our
present needs. This is especially
true of the drug stores and res
taurants. These can never be up
to date that way. In both in
stances the owner decides what
equipment ne wants and where
he wants it. Then the building is
designed to fit the equipment.
That rule will hold true in most
every kind of business. Pascal
goula needs a city hall with au-
ditorium sufficient to handle
large crowds, conventions. etc.
We need a new county court
house with modern escape-proof
Jail on top. We need an office
building for professional men.
In fact two such buildings would
not he amiec One for doctors and
dentists alone. As it is. some of
our doctors are in cubby holes.
That is the best they could do.
This building MUST be especial
ly designed to meet the needs of
the doctors themselves and their
patients. We need an up-to-date
hotel and I think that two would
be preferable. We need a Vet