The Hardin tribune-herald. [volume] (Hardin, Mont.) 1925-1973, 1944-05-04
Behind The Scenes
American Business
By John Crdddock

By John Crdddock
Americas living habits and
standards are being changed by
rationing, shortages, travel, high
taxes service in the armed for
ces and the influx of women in
to factories. To what extent the
changes will carry over and al
ter the normal buying habits OF
the average family after the
war is naturally a question of
great interest to manufacturers
and retailers.
Some of the consumer patti
ems that may be expected have
been projected in a study by
Modern Industry magazine.
Changes in eating habits are
forecast as a result of Army and
Navy life for so many persons.
Northerners, for example,, are
learning to eat and like the
South's hominy grits; the mid
westerner is developing a taste
for the fasteners fried oysters
and roast lamb. Millions of men
and women in the service are
for the first time getting the
habit Of adequate medical and
dental care, and thousands are
having their first try at wearing
glasses.
/ Women are gaining through
war plant experience a certain
Observation-Disclosures plus a
greater appreciation for automa-
tic time and labor-saving
household machinery" in the
home. The great growth of the
middle -income family group has
reduced the commercial import
ance of both the previous high
and the previous low income
groups so that in the postwar
period, manufacturers are likely
to concentrate production on
goods for the medium-quality
medium-price range market.
This will total the largest num-
Der of families, by far, of any
ncome group in America.
MIRACLE MAKERS The
automotive industry, Americas
largest, is living up to its peace
time reputation as a performer
of miracles by continuing to
skyrocket it's armament output,
which currently has hit the
stupendous rate of $1,000, 900 an
hour. Latest announcement in a
!ong series of wartime accomp-
!ishments is the report by Will
'ys-Overland Motors that it has
turned out its zoe, Doth "Jeep"-
vehicle that less than three
years ago was still in the prov
ing ground stage.
This total, according to Ward
NJ. Canady, president of the
Toledo concern, dates from June
1941, when the company's mod
Ell was selected as standard" by
the army. At the inception of
the government contract, he
points out, the firms Jeep and
its commercial vehicles-which
utilize the same engine-were
turned out on adjacent assem-
bly, lines. However, six weeks
after Pearl Harbor all manu-
featuring facilities we're CONVEX
ted 100 per cent to war work.
THINGS TO COME-A plas-
tic-bonded plywood that is
"flame-proof", reported by Am
erican Lumber and Treating Co
.......Razors that you can buy!
After two years of war work
American Safety Razor COM
pany expects to resume pro-
1uction shortly for civilians.......
Rainproof matches. Their tips
are enclosed in a waterproof
solution and will light in the
heaviest of April showers.
CANTEEN REJUVENATTON-
Taxpayers have a personal stake
in the Jersey City Quartermas-
ter Repair Sub Depot, which is
saving them approximately ST.
500, 900 a month through re-
clamation of army equipment
and clothing. One of the new
est items to be added to the re.
clamation list is the denied arc
battle-scarred canteen.
Millions of canteens which
heretofore would have found s
home on the metal junk pile
now will be returned to active
duty as a result Of machinery