Evening star., 1944-12-07
nam Drive
Starts Next Week on
Earn More Theme
BY thf Associated Press.

BY thu Associated Press.
NEW YORK, Dec. 7.-An adver-
ttsing program sponsored by the
National Association of Manufac-
turers to tell "how Americans can
earn more, buy more, have more"
was announced today at the 49th
annual NAM meeting.
Walter B. Weisenburger, NAM ex-
executive vice president, said the ad-
vertising will be placed in daily
newspapers in cities of more than
$4,000 population, starting next
week Mr.. Weisenburger, in an ad-
dress prepared for the NAM War
and Reconversion Congress, de-
clared:
Lets not be blind to the fact
that, while the people of this coun-
try believe in the system of free,
competitive enterprise. they haven't
the same faith in you fellows who
run the system.
IF you fellows in industry can
help Americans get jobs, oppor-
tunity, economic security and better
living, better than anybody else
and you can-they'll remarry pri-
vate enterprise and stop flirting
with collectivism."
Publisher Halls Program.
Linwood I. Noyes, president of
the American Newspaper Publishers
Association, hailed tie NAM news
paper advertising program and said
"the free American press and the
free system of American enterprises
are completely correlated and in
terdependent"
Mr.. Noyes, who also is publisher
Of the Ironwood (Mich.) Globe, said:
."All the operations of industry,
labor and all business and social
intercourse are mingled with the
press, and the destiny and the prog
ress and the success of America and
the press are interlocked. Our free
doms are directly dependent on the
free American press"
Mr.. Noyes said that after the war
efforts would unquestionably be
made ito discredit capital and man
agement and labor"
Excepting for occasional rebuttal,
industry has been silenced under the
constant attacks waged against it
during the last 10 years." he de-
clared.
The most effective way to coun-
teract the crackpotism of the past
decade" he said, is to offer some
thing more sound and more work.
able than the crackpot can advance.
Industry has sound program but :
industry must sell its program and |
the newspapers offer the only effect
i've selling medium. Industry must do
this in the form of paid advertising |
Press agents never have and never |
will do selling job"
Mr.. Noyes said the selling program
must continue over a long period.
Mr. Weisenburger declared man.
agement must speak up now"
War Work Stressed.
Other speakers at the NAM meet
ing urged the 2,500-odd Industrial
lists to tell the Nation how new
products will help provide more jobs
satisfying postwar markets All re-
minded, however, that war work
comes first.
A talk prepared by DR.. Gustav
Egloff, research director of the Uni
versal Oil Products Co., Chicago,
said: Newly developed processes
for turning out these new products
will provide maximum employment,
while increased purchasing power
will assure good markets"
DR.. Egloff, also president of the
American Institute of Chemists.
forecast that science could give the
answer to food shortages, depletion
of soils, storage of surpluses for
use In lean years and similar job
providing solutions to problems to
desires of industry covering hous-
ing, clothing, health, communica-
tions, transportation, rubber, plastics
and glass.
Wilson Stresses "Victory First"
More guns now-butter later"
was the comment of John M. Han
cock, co-author with Bernard
Baruch of the Nations master re-
conversion plan.
Victory IlrSt-then fecOnVefS1On' /
was the theme of Charles E. Wilson,
president of General Motors Corp.
one of the country's largest war or
peace producers.
While the urgency of stepped-up
war needs overshadowed everything
else, most speakers urged that peace
plans be kept up to date to insure
postwar jobs.
William P Witherow, president of
the BlawKnox Co., Pittsburgh, de-
clared:
One of the surest ways to keep
war workers on the job is for them
to know that postwar jobs are being
planned for them"
He said a NAM survey showed
employment of 55,0000OO "a pos
sibility."
Paul G. Hoffman, head of the
Committee for Economic Develop
ment, a top postwar planning group
of businessmen, declared that Jobs
a-plenty must continue as indus
trys planning goal while war as