The Durant news. (Durant, Miss.) 1882-1985, 1944-11-16
PIGGY WiggIy's
Anniversary Sale
Starts On Friday

In celebration Of the 2sth Anniversary
of PIGGLY-WIGGLY, the Piggly-Wiggly
store here, operated by Brannon-McCul.
lar Co., will launch on Nov. 18th an un-
usual Anniversary Sale commemorative
not only the birth of Piggly-Wiggly
but also of Self-Service.
1t was in 1916 that a young wholesale
grocery salesman, Clarence Saunders
became so unfavorr5ly impressed be-
cause of the slow and inefficient service
which hurried and impatient customers
were receiving in grocery stores, that
he began seeking a more economical and
time-saving method of selling foods in
retail stores thar the usual one requir-
ing customers I stand before counters
and await their turns.
In September of that year in Memphis
Tenn, he opened the first Self-Servlce
store as a solution to the problem. He
named this store Piggly Wiggly-deriv-
ed from the nursery tale his mother
han told him about how a certain pig
civ wiggly" went to market. The sue
cess of this store was spontaneous ana
spectacular. The name "Piggly WfgglyV
caught the imagination of young ana
old and overnight became a common
American by-word.
By the end of the first year OF the
life of Self-Service, over 80 Piggy Wig
sly stores were doing a stupendous busi
ness. BY 1922 there we're more than zoo
Piggy Wiggly stores firmly estabiish-
ing the name PIGGY Wiggly and It's uni
que system in the routine shopping pro-
cedure Of the American housewives all
over the country.
Through the intervening years science
and invention have made many changes
IN the modes Of living OF people, out
pigply Wiggly stores over the Nation
have grown and kept apace with these
changing conditions and today IN COM
munities all over these United states
in Canada, in Hawaii, and in Alaska
Home-owned Piggy Wiggly stores boast
Tho most attractive exteriors, the most
uoaarn fixtures, and the finest foods TO
be found.
The Piggy Wiggly store OF l94A Is
unite a contrast to the old-time grocery
store Of the past generation. Seif-serV-
,ca brought with it the necessity LOT
cleanliness in every nook and corner
This together with courtesy, freshness
variety, quality, uniformity, vaiue' anu
convenience has been the keynote to the
.uccess of Piggy Wiggly, in the opinion
OF the officials Of the organization
Durant's first Piggy Wiggly store
~as opened in 1886 by Brannon-McCu'-
Tar Co. Since that date the familiar
name apiggly wiggly" has spread all
over this section Of Mississippi. lno
rapid growth Of this business IN WI
community marks an important step !"
the progress of our city,
Mr.. McCullar and his partners G. U.
and G.. M. Brannon is a native OF MIS-
sissippi. They have been prominently
affiliated with grocery activities In 'ne
North Mississippi for more than twenty
wars Their knowledge Of the food busi-
meas ia undeniable and their interest IN
the community life and progression are
evident by the number OF civic ae'iVi.e
in which engaged.
Mr.. McCullar acts as the etficieh'
manager of the local Piggly Wlggly
store. He has been serving In TINS capa-
c;tv for the past 15-years, and together
with his LOYAL personnel he is succeed
ing in operating this store in the capapie
manner in which people naturally ex-
pect a Piggy Wiggly store to be run'
This Piggly Wiggly store Is operated
under a franchise contract from the
piggly Wiggly Corporation OF Atlanta
Ca The Purchasing Department OF the
Corporation is located in Cincinnati "
when interviewed Mr.. McCuliar de-
c,ared that every detail is complete 70
make this Anniversary Sale one OF the
greatest food promotions that Durah'
has ever experienced and customers
from towns nearby are expected to come
to our city and benefit also from the
avalanche of values and bargains "hie"
will be available at Piggy Wiggiy'
He further stated that he would SIN
cerely like to thank the people OF pu-
rant. and Holmes and Alfalfa county Tor
the loyal manner in which they nave
stood by him and his Piggy Wiggiy
personnel through the years, and parti-
cularly during the difficult months
which have just past and when sun 'e
ahead with merchandise and manpo"er
searce He feels that they have proved
their good will toward Piggy Wiggiy'
He further feels that he and the men
and women who work with him owe all
Durant a real debt Of gratitude for the
part they have contributed to Piggy
Wiggly's success. This gigantic AnniVef-
sarv Sale with it's bargains in ceiepra-
tion of the 2sth birthday of Piggy wig
DIV is their way of recompenslng TO al
extent for that cooperation and loyalty
II Tl- A>,u