The Waterbury Democrat., 1944-05-24
NEW COIFFURES :. SOFT, SLEEEER.
Hair Design Institute Gre ates Summer ''EiairdOs
 toLive In and With"

Summer '1zairio's to Live Tn and With", created by the American Hair Design Institute, were shown to the New York Beauty and Fash ion Press at the Hotel Roosevelt recently. All the cultures had an upward and forward feeling i. soft but never casual sleeker than the fiy-away fashions of last summer yet every whit as easy to alantile.
 These summer cultures were cre- ated with the busy American woman in nlind-to harmonize with the clothes slle wears and the things she does. Yet, while basic as to line and feeling, there is nothing regimented about them. Each would. of course, be changed in detail to 1t facial contours and features. just as custcgn-liiade gown may follow the general silhouette of the cur- rent fashion, but would be gathered in here" and let out there" ac- cording to the figure of the woman who wears it.
 Topper" was swept up in soft waves at the sides, carried diagon- ally across the back, with the front section brought forward in a dou- ble-decker roll. This "eye-catcher" is easier to handle than bang and much cooler during the hot weather months. For long hair, 1t would be caught in soft puffs in back con- tinuing the upward feeling of the coiffure. For short hair 1t would be swirled and cut to follow the natural hairline.
 "Pin.up" was swept up at the sides, softened with big curls. and the front section brought forward with two soft rolls on one side. and feathered back from the forehead at the opposite side with fringe of tiny curls to conceal bad ilair- line. The back hair was crossed and rolled to high rather than a low chignon. leaving the neck cool and comfortable.
 Gracious Lady" showed a very short haircut waved high at either side with soft curls brought for ward opposite the part and mount ing higher toward the crown of the head. The back was swirled up- wsrd in a modified shingle. This coiffure was recommended for any woman over twenty-five. Sophisti- cated but fiattering. 1t was designed to minimize rather than emphasize the age of the wearer.
 "Flirtatious" boasted 6 heart shaped front section providing a kind of modified flat-top. Sides were waved upward to the crown of the head, and 1t was pointed out how much more fattering. more youthful this hair design is than the usual fiat-tops which most wo- men try and discard because they are not becoming.
 Since 1886 the American Hair De- sign Institute has set the pace in hair fashions. Long before the fall of Paris focused the attention of the fashion world on American dress designers. the American Hair De- sign Institute was pioneering Amer lcan hair designs. en.
 American hair designs may be had in every salon bearing the shield of tine American Hair Design 1nsti- tlIte. At it's New York headquarters Q kind of practical human research laboratory on hair is maintained. with over 150.000 women a year-of every type. age and walk in life serving as guinea pigs. Experienced hairdressers from every American Hair Design Salon go there regularly from all over the country-to learn the new techniques, the new tricks in handling hair. and the lat est fashions in cultures. That is why every American Hair Design, whether given in New York. Texas or Colorado. is not only styled in the very latest fashion, but so set that any woman can comb it herself between shampooS.