Detroit evening times. (Detroit, Mich) 1921-1958, 1944-10-01

The economic effect of brand advertising from the stand
point of overall public benefit, is astonishing
In the Of drug sundry. sales increased 600
12year period while advertising dropped from 226
to $3.50 marketing costs dropped from 285q to 116 sell
ing prices to the pubic pere reduced orer 500.
In the case Of nationally advertised electric refrigerator
the 1927 unit price to $50 By 1910 the
price had dropped to $685. storage capacity had
increased $685. and electric kowa hour consumption had
been cut 60e6.
In the of washing machine in 1909
the original makers did not believe in Advertising instead
they sold through statesmen But these statesmen
had be trained their travelling expenses had be paid and
heavy there other expenses which, though
avodabe had TO be passed to the in the listed
retail price So in 1915 advertising started and
here is what happened First their statesmen found selling far
easier because their prospects already knew the machines
capabilities Second volume increased that became
essary to move into new factory.
Most important from the public standpoint prices inn
medatey reduced 25 and hare been constantly
manufacturer is able sell the public far better washing
machine at less than 10 the price Of the O0io! 1909 model
Brand Advertising Brings Peak Production
In the three above taken random brand advertising
accomplished three definite results a helped to inform the
public performance and quality b) raised sales vol
ume c) lowered cost to And this does not take
into the thousands people employed in making and
selling these products whose jobs would be nonexstent
brand advertising had not forced the pace.
In business worlds largest publishers of monthly
magazines the same economic process is at work.
Year after year. magazines have been better written
better designed better printed Circulation has grown by
leaps and bounds few years payros supported
only few, today employ thousands Despite increased
manufacturing have been able to maintain low
newsstand prces-n reduce the-because
through advertising magazines being merchandised
to the public.
But top of that the brand advertising carry
publications behalf of American manufacturers also keeps
doWn the cost Of publications to the public This Is true
Of any publisher
leading national weekly magazine costs about $50 per copy
to print yet the newsstands it sells to the public for only
0t and the annual subscription price reduces this cost to
less than &c copy year The Sunday edition of great
metropolitan newspaper costs about 5t per copy to print
but sells for only Zoe to the public Brand advertising makes
the difference.
Brand Advertising Means More Postwar Jobs
The tremendous volume of advertising in Americas maya
zines newspapers cards. bboards and the radio
is proof of the economic soundnes of brand advertising and
its lasting benefits to the public
More than any other thing American business and
contributed much to making Americas living standard
the highest the world has ever known
Brand advertising of all products is the most potent force
in America 1t will not only lead production and
lower prices but will support the So million jobs and the
140 billion dollars of yearly national income which economic
experts declare vital for postwar prosperity.
pusIcA rohs No 1901 BROADWAY n NJ