The Waterbury Democrat., 1943-01-22

ed in many lang
 Peter EdsOm uageS and to many lands have been publicized. But radio is only one phase. Movies are used, and the printed word. Some of these printing jobs would knock your eye out, and they're published in two, three and four colors and in languages such as Arabic, Chinese and Afrikaans, as well as the familiar Spanish, Portu- guese, German and English.
 Most pretentious of the publica- tion jobs is the new magazine Vic- tory. It's a big picture-magazine job of the Life, Golfers, Look and Satevepost size. Vol. 1 No. was put out as a trial a few months ago. Issue No. 2 is now on the press, and No. 3, edited and pub- lished by Crowell- Golfers under direction of the Office of War In- formation overseas branch, will be out in February or March.
 This issue No. will contain paid advertising, solicited from American business houses in foreign trade. The magazine will be placed on the newsstands in foreign countries and 1t will be for sale. The idea here is to make it compete with a Ger man propaganda magazine called Signal, which has been distributed all over the world for the past thrse years and by perhaps -' 25 million copies to make the German cause look good in the eyes of neutrals, non-belligerents and conquered countries.
 ROCKEFELLER BROKE THE ICE
 First effort to knock Signal of the foreign newsstands was made by Nelson Rockefeller's Office of the Coordinator of Inter-American Affairs, which published magazine called En Guardia, or On Guard, in Spanish and Portuguese for South American consumption. En Guardia clicked. so this pattern was adopted for other countries, and a certain unconscious rivalry has per- haps developed between the Rocke- feller boys and the Elmer Davis OWI boys as to who Is putting out the best magazine.
 Either way, the German Signal is a shoddy and sorry job by compari- son. Signal is decidedly second rate. Fuzzy paper and not SO good printing. There's nothing cheap about the American magazine, how ever. Slick paper, beautiful illus trations, elegant typography, tint blocks and full color on some pages. Aside from the difference in quality, there is 8 marked contrast in content, too. The German sheet portrays the gay and smiling faces of tho inhabitants of occupied countries, the tears of gratitude as the Czechs, Poles, Ukrainians and such people were delivered to the tender Nazi saviors from stern rule of oppression. In other words hooey!
 The American magazines on the other hand, lay off all blatant con- demnation of our enemies and try to present a carefully docum:nted picture story of just what life in the United States really is and what the American war effort is shooting at. WE'RE SUBTLE ABOUT IT
 Home life of an American work man of German descent, to show what the American standard or nv- ing amounts to. Any sap would be able to get the point Of this, con- ' trasting it to living standards in Germany or any of the occupied countries.
 Stories of what refugees from Nazi oppression are doing in Amer ica.
 what Freedom" means under the American way of life.
 What the Four Freedoms are all about.
 The story of American war pro- duction and American resources No direct bragging, but subtly put ting across the idea that this much strength can't lose.
 Stories of American feats of arms, such as the saga of the cruiser Marblehead.
 The story of American planes.
 Issue No. 3 will have a press run of over 50,0OO copies, and will De printed in four or five languages | In addition to the newsstand ols. tribution, there will be selected l circulation, spotted by State De partment, Army Navy and OW1'; own personnel abroad, to make sure that the messages reach im' portant foreign officials and are read where they will do the most good. In other words, this IS 6 direct approach to the more liter ate, the more intelligent, the morS influential leadership in foreigr countries.
 Victory isn't for sale or distribu' ton in the U. s. .