davidaulloa/AmericanStories huggingface dataset:
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1943-03-26

Is your product one for national
distribution? Are you getting full
use of your production output ?
What are you doing for postwar
consumer demand that will effec-
lively employ your widened produc-
ton facilities? These and many
other questions are plaguing many
manufacturers of durable and con-
sumner goods today.
Your planning today for the
peace tomorrow will largely deter
mine your survival in the tremen-
dous postwar rush for customers
to buy the many products which
will then be put in manufacture.
One important market cannot be
ignored-America's 100000 Ne
groes.
The Negro market, which in 1899
spent nearly six billion dollars, will
greatly increase its buying power
after the war, due to the widely ex-
banded employment gains made
during the war in nearly every in
dustry. Much of the gain made will
be result Of Negro Indignation in
labor unions and other organized
labor groups.
From the viewpoint of the manu-
facturer, this is of extreme i'm
portance. The Negro market looms
larger as the need for full cultiva-
ton of every American consumer
becomes apparent.
To more readily see the value of
this market, let US look at the rec
ords of those companies that are
sales leaders in the Negro market
because of wise employment of
Negro specialists in sales promo
ton and merchandising; that have
enviable performance records now
in the field of selling and distribu-
ton.
One of the earliest pioneers in
the field is the Standard Oil Co. of
New Jersey. Seven years ago
Standard Oil employed James A.
Jackson, former chief of the Bust
ness Bureau of the United States
Department of Commerce. Today,
Standard Oil enjoys 25qo of all the
gasoline and oil sales to Negro con-
sumers; has over 400 Negro-owned
stations and would have shown an
increase of unusual proportions for
1912 we're it not for Pearl Harbor.
Thinking in terms of dollar value,
Negro motorists used 100000
worth of gasoline and oil in 1910.
In gallons that represents over
6, 800 900 unit gallons.
Other gasoline companies also
have enjoyed remarkable success in
the Negro market. Continental Oil
Co. of Oklahoma has an able repre-
sentative, Dudley Luck, who travels
its Negro market areas. Like
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1943-03-26
How Companies In
Many Fields Cultivate
The Negro Market
By David ]. Sullivan
in American Salesmanship Magazine

Standard Oil, it too enjoys large
sales. It would be safe to estimate
its share Of the market at about
209O. Shell Union Oil Corp. has
Negro statesmen and Negro sales
supervisors; consequently, it has a
large slice of the Negro business.
Certainly with cars costing less
in postwar years, Negro ownership
of cars will nearly double likewise,
the sales of gas and oil.
But will you be ready to get your
share of the business then?
Yes, if you include in your plans
a Negro specialist to develop the
market for you.
Consider the record Of Pabst
Sales Co., for instance. Five years
ago Pabst business among Negroes
was relatively Insignificant, despite
the fact that beer consumption
among Negroes is high. William B,
Graham did a job in Ohio, then
moved to Chicago to work for a
distributor. Edwin L. Morris, vice
president in charge of advertising
and director of sales promotion for
Pabst, conceived an idea. He said
Lets hire William B. Graham and
put him in charge of the entire
Negro market"
Sales to Negroes Soar
Pabst hired Mr.. Graham and its
sales in the Negro market have
scared ever since. Here are the re-
suits of his work in Harlem, New
York City's Negro community:
Mr.. Graham came to New York
in the winter of 1871. He surveyed
the field, then put a Negro sales
man in the Harlem territory. Pabst
sales for Harlem in the entire year
of 1910 amount to $4,000 cases.
But in May, 1912, Pabst sold over
10000 cases of beer in the same
territory. Pabst moved from fourth
place into first place nudging the
formidable Anheuser-Busch, Inc.
out of that position.
Budweiser sold 10000 cases of
premium beer in Harlem the first
nine months of 1941. Sales certain
ly, and huge sales, too!
Now, Pabst has two Negro sales
men in New York City, a 100000
radio program with Negro talent
and its sales are increasing.
Their position in the Negro mar
ket is the same throughout the
country.
In the food field, too, there are
examples of highly successful sell
ing the Negro market campaign.
Beech-Nut Packing Company for
instance, in 1888, started to employ
Negro demonstrators who first con-
centrated on crackers, then coffee,
Minneapolis spokesman. [volume] (Minneapolis, Minn.) 1934-2000, 1943-03-26
Civilization

Remember yesterday-you and l,
Tossing pennies in box,
To let the little heathens try
Religion, shoes and socks.
Less and less our pennies bought,
We had to raise our antes,
1t seems our missionaries taught
The natives to wear panties.
1t grew each Sunday less joke,
Those bigger, better pile-ons,
1t looked as if our mission folk
Had introduced our nylons.
Natives learned to walk with poise,
To live with eyes upon a star,
When suddenly they heard a noise,
And woke up in war.
I'm sure if my dark cousins knew
About the woes of income tax,
They'd dig deep without ado,
And send our pennies back!
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
French Body
Formed 10 Rule
Outside France

ALGIERS, June ; CUP)-The
French Committee of National
TO govern Frenchmen
outside Europe until the liberation
of France was organized today
under the Joint leadership of Gems.
Giraud and De Gaulle.
An official announcement said
that Gen. Giraud. military and civil
administrators of French North AZ
RIGA, and Gen. De Gaulle, leader
of the Fighting French. would
serve AS JOINT presidents of the
committee.
As constituted the committee
also included Gen. CatrouX, who
for many weeks 10 bring
the two factions together: Gen.
Georges, formerly Of the French
army high command who Just eS-
capped from France, Rene MasSigh
and Andre Philip OF De Gaulle's
French national committee, and
Jean MonneN
The committee appointed Ca
trouX as governor general of Al
geria, replacing Marcel B. Pey-
routon whose resignation two days
ago caused A temporary split be-
tween Graud and De Gaulle. Ca
trouX assumed his new duties al
once.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
Strike Shuts Packard.
$4,000 Out of Work

A racial controversy forced shut
down of the Packard Motor Car
Co. early today, affecting approx
mately $4,000 employees.
c. r. Weiss. Packard personnel
manager, said that white workers
on the night shift began walking
out of the plant shortly after !
a. m. and continued to quit work
throughout the night.
A large force Of night shift
workers gathered al the plant
gates at a. m. and persuaded
white workers on the day shift not
to enter. Weiss said.
The walkout today climaNed two
months Of sporadic strikes.
UAW-CIO officials declined 10
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
BySFRANK MORRIS

Farmers OF Southeastern Michi-
gan have successfully battled the
Seven-yeer locuSts. the corn borer
and tho japanese beetle. but now
they are surrenderinG because
strange as il may seem. this Is
not a gag-the fish are eating their
crops
Out OF the flood waters Of the
Raisln River hungry carp are
charging over the farmlandS Of
Monroe County. tearing up beans
potatoes and other crops by the
roots.
Hundreds or newly planted
acres are inundated especially in
the vicinity OF BolIeS Harbor. seven
miles south Of Monroe. and on the
RaiSin River tributaries such As
Plum. Swan, Stoney and Ten-Mile
lcreeks.
Every day this week scores Of
boys. men and women have been
spearing carp with pitchforks and
clubbing them with baseball bats.
Deputy Sheriff Albert Boss Of
Monroe County, said he has seen
some carp As large a. > pounds.
One farmer whose victory gar
den has become a fish pond is
Earnest Miller, who also runs the
general store al BolleS Harbor.
Miller explained that this is the
carp spawning period. and that
usually they Get no farther than
the creeks.
He said that in his so years he
has seen the water higher but not
often.
They've become a pest to uS
farmers" said Miller, daShlng n
piece OF carp into flour and then
into the irving pan,
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
CONFERENCE Is on

Army. federal. company and
union officials spent the night in
the plant attempting to avert the
strike but with Nut success, Leo
Lamotte. member of the interna-
tional UAW-CIO executive board,
admitted this morning.
Lamotte said that five army Off
cialS and Edward Miller, repre-
Senting the United States Labor
Cinciliation Service. conferred with
union and company officials.
We talked to the shop stew
ards asking them 10 prevent a
work stoppage hut the workers
apparently failed 10 listen" La
motto said.
He admitted that some Of the
union members were RESPONSE
bic for the repeated work stop
pages and accused them of agi-
tating strikes.
You can he sure we are go
ing 10 find the source of this
trouble"
Lamotte said union officials are
attempting a return 10 work
TO resume production on
the afternoon shift.
The army, he said, IS also con-
an independent investiga-
ton.
Defending the right of the
Negro 10 defense employment,
Eddie Tolan. famed Negro track
star and a Packard employe. APP
pealed TO small groups OF strikers
10 end discrimination in the plant
"By striking today. the men
are not only going against the
Go but the United States Con-
fContInued nm Next Pare. Col h
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
New Social Insurance
DBiIl Given Congress

WASHINGTON, June 3 GNS)
Congress today received a new
social security bill which. dras-
ticaliy revises and expands the
present system and is expected 10
be the basis of an administration
drive for a postwar cradle TO
grave plan OF social insurance.
The measure was introduced in
the Senate by Senator Robert r.
Wagner Cd OF New York. and
Senator James r. Murray d. II
Montana. and was submitted in
the House by Rep. John Dingell
CD Of Michigan.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
Family Left
Voting Stock
In MOTOR Co.
Foundation to Get
Realty Except Home;
Trust Funds Set Up

Bulk of an estate estimated at !
substantially more than $780,
100000 today was given to the
Ford Foundation, a charitable in
stitution under the will OF Edsel
Ford, late president Of the Ford
Motor Co.
Incorporated trust funds exist
for benefit of the four children,
the will revealed. In addition, the
children will share equally with
the widow, Eleanor Clay Ford, in
ownership of Ford's voting stock
in the Ford Motor Co., reputed to
be al per cent.
HOMES TO FOUNDATION
Amount of the trust funds Is
reported to be $3.50, 900 each.
The will specifically directs that
any or all other assets shall be
sold. IL necessary, to meet taxes
before the voting stock of the
Ford company Is put on the mar
ket.
The non-voting stock, Class A.
a much larger cash
value, was given to the Ford
Foundation with the provision
that whatever amount is needed
to pay estate taxes or other
charges may be used. before. the
transfer.
Referring to the gift of the nom
voting stock to the Foundation, it
was stated in the will:
1.-THE Foundation shall receive
all of my holdings of A stock.
save such as IL may be neces-
sary to sell to pay obligations OF
my estate, and the Foundation
will have full and unqualified
title, without limitation to such
shares, including the right to
expend either principal or In
come therefrom."
The will specifically stated.
however. that the B voting stock
was TO 60 to the heirs intact"
with the proviso that, if necessary,
the executor had the right TO sell
or borrow against il.
All real estate, except the
fContinued On Next Pare Col. ~
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
Army Well Insured

WASHINGTON, June 3 up
per cent of l.. S. Army
soldiers are carrying national
service life insurance Of totaI
value Of approximately $50, 800.
100000. the war department an
today.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
Quints Won't Attend
DR.. Dafoe S Funeral

CALLANDER. Ont. June 3
tUP)-The Dionne quintupletS.
who brought worldwide fame 10
DR.. Allan Roy Dafoe, will not AT
tend his funeral Saturday at To-
ronto, it was learned today.
The little country doctor who
brought the CUNTS safely through
tho perilouS early days will be
buried in Park Lawn Cemetery
after services at the Rosedale
United Church. Or. Dafoe died
yesterday of pneumonia.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
Maj War Chief in Bucharest

LONDON, June 3 ,tUP)-Nazi
Field Marshal Wilhelm List, tor
merly in command Of operations.
in Greece and Serbia, has arrived
in Bucharest on a special mission
for the German high command.
the Russian Tass news agency re-
ported from Istanbul.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
Point Values of Beef
Boosted: Pork Is Cut

Increased demand for beef In
the face of lowered production is
responsible for the raised point
values in beef. OPA officials said.
Beef round steak will cost u
points a pound as will some other
beef steaks. Hamburger will be
six points pound, an increase
OF one point.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
F0RD'S 200 MILLION WILL
GIVES BULK TO CHARITY
A Strikers Dilemma:
One of These Men Couldn't Face His Son

One Packard striker
who refused his name
stood around the gates
today protesting he could
not go home and face his
son. He told this story:
my son, a first class
pechanic's mate in the
navy, came home yester-
day on a medical furlough.
He had been shot up with
dum-dum bullets.
Last night we cele-
brated his return. Today
| was supposed to see him,
but now we are striking.
"How can | go home
and face him ?"
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04

Starting next Sunday the best
cuts Of beef will cost from one TO
three points more. although fewer
points will be needed 10 buy many
kinds of lamb. pork, veal and
variety meats. the OPA announced
today in releasing its third table
of meat point values.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
SET
To Go Over
Lewis Head
Promise Protection
by Army, if Needed;
Holds Out for WLB

WASHINGTON, June 3 CUPl-
President Roosevelt Is expected
later today or tomorrow 10 try TO
initiate a back-to-work movement
among the nations coal miners
with an appeal declaring that they
owe first allegiance 10 their war
burdened country rather than to
John l.. Lewis.
He IS expected TO promise mill
tary protection, If necessary. for
all miners who return 10 their Jobs
and 10 reaffirm the War Labor
Boards authority.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04

Calling for a II per cent pay
roll tax-6 per cent on employer
and s per cent on worker-the bill
combines national old age insur-
ance and unemployment insurance
and inaugurates a system OF health
insurance.
Senator Wagner announced that
the bill, which liberalizes provi-
sions of present law, is supported
by both AFL and Go.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04

issue statement except that
white workers are protesting up
grading of Negro employees
The company manufactures Rolls
Royce airplane engines and marine
engines for the armed forces.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04

The Times tomorrow WW pre-
sent a chart of the revised
rdtionins point values for proc
essed foods. See meat chart
today on page Ia.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
The Weather
HOTRIY TEMPERATURES

The sun vii set AZ ? 90 p m TODAY,
and rise tomorrow AZ SIS m.
The moon viii SCI a. 80 m today,
and rise tomorrow az 7.3O m.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
AGAINST ICKEs' ADVICE

Lewis had charged that The
WLB. in ordering cessation Of col
lcctive bargaining between oper-
alors and the UNIV while the
strike continues. had violated the
Wagner Act. That charge, Wagner
said i'm the Senate. was "a cruel
blaSphemy OF the most sacred right
of free labor guaranteed under the
Labor Relations Act
There is nothing in the act.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
WAGNER AssAILs LEWIS

The decision was grounded on
the Presidents determination that
the WLB shall maintain iurisdic-
ton In the case This decision was
believed 10 have been reached at a
White House conference attended
last night by members Of the
board solid fuels administrator
Harold l.. Ickes and Assistant Sec
rotary OF Interior Abe Fortas.
Meanwhile. Senator Robert r.
Wagner Cd Of New York. author
of the National Labor Relations
Act, angrjly denounced president
John J.. Lewis of The United Mine
Workers. for refusing 10 take ac-
ton which would send the nations
100000 hard and soft coal miners
back 10 the DitS.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
National League

NEW YORK r X Z
PITTSBURGH
Trinkle and lombard Sewell
and Baker
PHILADELPHIA r II +
ST. LOUIS
Boston al Cincinnati, night
game.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04

c. NJ MACARTHUR. DENTIST
iii Griswold. Over Kinsers.
Hours. 90. Sundays 10-l2.--Adv.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04

WAR WORKERS DAWN PRE-
MERE. 2 A NJ. Tonight. Roddy
Mcdowell in My Friend Flicka
Also They Came 10 Blow Up
America" FOX THEATER.-Adv.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
PORK UP 10 PER CENT

However. the gloomy beef sup
ply picture was offset by the fact
that Is per cent more hogs were
slaughtered during May than pre-,
forecast.
The point changes announced
today are scheduled 10 remain in
effect through July 3
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04

OPEN FRIDAYS TO r. VI. al
% Branch Offices. National Bank
of Detroit.-Adv.
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04
ADDED TO LIST

Two new classes of foods are on
red coupons list. timed milk and
some types of soft cheese. How
ever, crab meat, sea herring and
sea mussels were dropped from
the program.
During recent months. it was
noted. the amount of beef slaugh-
tered fell 10 per cent below an
tiCipated levels in spite of the fact
that cattle herds are now the
largest in history
Most OF the slaughtered beef
has been going TO civilians, al
though this amount has been
still insufficient to meet the
growing demand" an OPA Of
fetal declared. "The military
forces have had difficulty sup
plying even their m n m u m
needs"
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04

CONTINUED on Page Severn
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04

Continued on Next Page, Col. -
Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-04

Boston al Cincinnati, night
game.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1943-02-20
FOR SALE

BOOKS - New
Shipment weekly. A look at
our Technical Shelf may save
you dimes of postage and
weeks of waiting. PAUL
SMITH, bookseller, 334 Simon
ton st at Eaton St.
feb13tomar27
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1943-02-20
UPTOWN CHURCH
GRANTED PRIORITY

The Fleming Street Metho-
dist (Uptown) church,, located
at the corner of William and
Fleming streets, has just receiv-
ed from the War Production
Board a priority for the con-
structon of two-story block
building next to the church. The
cost will be approximately S.
900.
Work on the structure will be
resumed Monday morning and
will be rushed to completion.
The building is badly needed
and the entire membership and
friends will rejoice over the
granting of tht priority by. the
WpBl 'Hir J!tHIu lt. Hr<IJsI.I.
RI One ,floqto5rr''. Of the building win
be used as a Sunday School an
mex and the ether for social gath,
erings and recreation. y -.
A large number of service men
and their families, and defense
workers attend this church and
the new building will help the
church to entertain and meet the
needs of the people.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1943-02-20
SAILOR ON A STREET CORNER

hope it lasts long enough so 1 can
get in the Navy"
Boy" said the COB, so pleased
he almost popped the buttons off
his pea-jacket, you're sure full
of hops"
This was a segment of Middle
town that Robert and Helen Lynd
missed when they surveyed Mum
Gle and wrote their two remark
able studies: 'Middletown" and
''Middletown in Transition. So
broke in.
How do your folks feel about
the war;" l asked the COB.
They think it's hell" he said.
They're right, too" he added, and
swung up into his bus.
The hell has come home to Mid
dletown and Delaware County
with the messenger boy and his
fateful yellow envelope. But the
changes have come so gradually
Middletown hardly remembers
when and how.
They grumble about rationing,
being human. But the stores are
better stocked than most eastern
stores. especially in groceries.
You can't get a steak unless you
belong to a certain club which
has a Chinese cook, or have the
luck of the damned. Coffee is like
everywhere else; gasoline ration
ing, according to Lester c. Bush,
has not vet hurt business much.
Mr.. Bush is one of the few living
secretaries of a chamber of COM
merce who will answer questions
without hedging -. '..n .
We're still a Saturday town, -
says Mr.. Bush. That's why were
Middletown."
That's one reason. Another is
the 100 factories in little city of
about $4,000 in which the percent
age of native white workers is
81; of negroes sc: of foreign
whites 2. What the remaining
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1943-02-20

= L555lE-1~r-- -herR are FIVE cu--
cerix . year Tor E1e-ne-s e ~
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The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1943-02-20
NEW YOUNG PEOPLES
PROGRAM ARRANGED
AT CONGREGATIONAL

Members and friends of the
Senior and Junior Christian En-
deavor Societies of the Congre-
gatonal Church will gather 6
p. m. Sunday for d supper in the
Service Center.
Following the Supper, at $50
p. m, the entire group will hold
its worship service in the SArv-
ice Center, after which the Jun
ior and Senior Societies will sep
arate. for the discussion period,
Service men are particularly in
vited. All are asked to bring a
small sum in addition to- the reg
ular offering" to help defray the
cost of the supper.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1943-02-20
tl1tllt1 I!2RIlf3
FLEMING STREET METHODIST
tUptown) CHURCH
Rev. w. B. Mundy, Pastor

Rev. w. B. Mundy, Pastor
Church School, Gas a. m. John
Russell, general superintendent.
Morning worship, 1880 o'clock.
Sermon subject: Behold
knock.
Epworth League, 700 p. m.
Evening worship, 800 o'clock.
Speaker, Mr.. J6hh Russell. -.
Prayer service. Wednesday, 8
p. m. -.
The pastor cordially invites all
defense workers, service men,
visitors, members and friends to
attend church tomorrow. All
young people are invited to the
Epworth League meeting at Z
p. m. and Sunday school at Gas
a. m.
Sunday will be observed as
Layman's Day in this church.
This will be in keeping with the
Laymen's Day Program held
across Methodism. Mr.. John
Russell, a Layman, will speak at
the evening service. A cordial
welcome is extended to all.