Imperial Valley press., 1943-07-15
PLANNING a FUTURE
FOR ALL OF THE PEOPLE

Inc I'll CentfO cnamDef OF commerce
is underway in the mapping of compre-
hensive program aimed at the targets of
expanding and improving Imperial coun-
ty in general, and consequently Ell Centre.
This is indeed a huge task, to try and
foretell the the future so that advantage
may be taken of improvements in science
and machinery and industrial and agri-
cultural processes. 1t is comparable to
laying out the blue prints of giant air
plane factory or other huge enterprise
and planning the steps by which the ac
complished whole can be achieved.
Such planning calls for careful study
of potentials and possibilities 1t also
calls for knowledge of retarding factors
which may have impaired development in
the past. All in all, it is not something
to be toyed with lightly because so much
of success or failure can depend upon
wise decisions intelligently arrived at.
=
Under the Craftsmanship of Roy Wo-
mack a committee is now engaged in eS-
tablishing the major 'Objectives" of such
an over all pattern along whose lines
chamber activities and individual and
community effort will strive to advance.
Because such routes must be practical,
intelligent and in conformity with forces
not only of the past, but the unknown
and anticipated future, greatest care is
being wisely given to the initial deflnl-
ton Of the objectives themselves, for if
these are wrong, all is wrong.
No abler leadership could be found
than that of Mr.. Womack. His quarter
century in the valley his understanding
of backgrounds and potentials, his aware
ness of the new things in the world of
affairs make him admirably adapted to
ocly hafnra li,,o op6 bo
hers of his committee.
That he is conscious of the import of
the committee task was clearly evident
in his suggested overall approach to the
task of picking targets.
Womack correctly predlcates his views
upon the observation that the past of
pioneering is over, and new era lies
ahead. Fear of drouth, protection from
flood, risk of investments are things of
the past The community is established
and raw materials for stable future are
now assured.
AS corrolary, the days of "scalping"
of taking all possible from soil and
community without putting just as much
back in-are gone. Big profit motives
are now obsolete, and reasonable profit
with the creation Of a community in
people will come for stability and COM
fort and real enjoyment is the motive
of the future.
In short not only does the committee
believe that we must strive toward
community in which it is profitable to
live, but also a community in which it is
real pleasure and JOY to reside.
While initial recommendations for OBJ
jectives have been submitted to the
chamber board of directors, it is probable
and possible that there will be additions
and alterations before the final "opera-
tional map" is fully defined.
In the meantime, everyone who has a
suggestion as to how such a program
can be enhanced or improved, should sub
nit those suggestions to the chamber.
And also, in the meantime, every citi-
zen should realize that this is not to be a
tissue paper program. 1t is not a theory
to be forgotten, or even plan to be work
ed on by a few people.
1t is a real building program Of the
future in which money and effort and
help should be available from every per-
son who has the sincere interest Of the val
ley at heart.
No few ring leaders can perform such
a task as is needed. The help of every
person is essential if Imperial Valley
and the cities within it are to become the
kind of place in which it is real privi-
lege to live.