The Waterbury Democrat., 1943-08-11
NEXT FORTUNE TO COME FROM
 K|DD|E CARS
BY BURNS BENNETT Jnited Press Staff Correspondent

United Press StaH correspondent
 Memphis, Tenn, Aug. Il. (UP)- Memphis unfathomable Clarence Saunders-who has already made and lost two fortunes-is at 1t again!
 The originator and former head of the famous Piggly- -Wiggly chain is all set to make another fortune with his latest development-a non- rationed all-wood kiddie car. However, Saunders admits that the kiddine toys are "just something to occupy my time until after the war when I intend to get back on top permanently with my "Kee- doozle.'
 His "Keedoozle" is a slot machine that will deal out groceries. He first hit on the idea of his feed-the- kitty grocery store in 1940-while working on his third and current fortune. The first store was erected in Memphis. In his experimentation he rebuilt and tore down the store three times before he was satisfied with his guinea pig"
 When the war came on, Saunders was set to install his money-in-the- slot stores all over the United States and Canada.
 He says that he would have made a million dollars within a year with his idea if the war hadn't started when 1t did-not to mention revolu- tionizng the grocery industry. According to his blueprints, a customer would be able to do all his shopping without touching a single basket or pinching a single head of lettuce. The customer would merely insert his key in certain slots, give twist of the wrist, and there would be his package, all priced, wrapped and ready to go Saunders admits that his "Kee- doozle" doesn't take point-rationing into consideration.
 His newest product-the wagons and carts-are constructed entirely of wood with only few nails. He designed each of them himself, as well as the tools with which they are built.
 l LhJOyCu ACCtCASCS
 Saunders plans for a "Kee- doozle" fortune after the war may sound like roseate dreams to those who don't know the dynamic form CT grocery tycoon, but Memphians lend an ear when he discusses his postwar fortune. If he hits the jackpot again, no one will be sur priced.
 Ups and downs are no stranger to this Virginia grocery clerk who par layed a $4-a-amonth job at IA to the top of the nations chain store heap at AZ.
 Early in the roaring POS, Saun- ders saw his first fortune fade and disappear. It was a fortune that he had built by organizing the startling 1,260-store Piggly- -Wiggly chain that operated in 40 states and listed a $l00, ,000, ,000-a-year business. In 1923 he spent a $4,00000 personal for tune trying to resist "bear" raid on the corporations stock.
 From the ruins of his first mill lions rose the Clarence Saunders Sole Owner of My Name" stores These he built into $8.000,000 en- terprise--only to have 1t blasted into bankruptcy in 1881,
 At 6i now, and steely gray, Saun- ders is still fighter and admits that he has enjoyed his buffetings at the hands Of the financial world
 Tt's kept me alert" he pointed | olt. "I'd probably have been dead today if I'd kept my first million routed away from doing nothing"
 T don't really expect to make a million of these little gadgets. But when things settle down. I'll show the grocery business something its never seen before. Until then, I'll | just kid along with these kiddie cars. You know I can't stand to be Idle"