The Waterbury Democrat., 1943-01-15
SPECIAL DAYS, !. WEEKS BEGIN ].
 ANNUAL CYCLE
By HENRY PLATT

Limited Press Stan Correspondent
 New York, Jan. i4. (Up5 --eolns of them are for the good of youi soul and others to reduce your cast balance. Some are proclaimed by governors and mayors and a few even by the President. All of then add up to about as many days al there are in the year, and they arl known to the promoters trade ai Special Weeks and Days.
 Their annual reign of appeali begins today with attacks on you sense of both human and cornfnod. l. ity values; the March of Dimes of the National Foundation for In' fantile Paralysis, ending on Presi' dent Roogevelt's birthday, and tht Large -si2e Promotion" of the na' tion's drug chains. These campaign! will be followed by a varied cyclC of observances, each claiming youl support for its own cause, institu' ton, or product.
 . Wheel Goes Round
 Here are some of the deeds, con. victions and purchases that are ex. pected from you as Q mentally alert, rnarket.wise and otherwise discriminating citizen of this com. petitive democracy:
 Abate noise make goot music be a better parent give dogs a good home swim fol health ;. prevent fires .. renneIn. Der prison inmates fly mode planes restore wild life eat in restaurants sew and save al home write letters cultivate hobbies prevent accidents read the Bible save for Christ mas be kind to animals -. think of the newspaper boys strive for better homes, inter. racial brotherhood, and Good VII conserve natural resources be tolerant vote intelligentlJ . observe the Golden Rule take care of your foot health watch your posture buy Amer ican art, advertised brands, baby things, new furniture, cotton clothes, Buddy Topples, notions prefer apples to cherries tc raisins to peanuts to candy to eggs to doughnuts to Idaho potatoes tc domestic wines recognize the significance of American Citizen ship, the United States Constitu- ton, education, newspapers, for. eign trade, aviation, Pan-Arneri- can aviation, agriculture, the Army the Navy, Christian family life Christian rural life, business and professional women, want ads good books, window displays, hos pitals, thrift, poetry, drama, socia, hygiene, youth, first aid, Boy Scouts, Girl Scouts, boys clubs, the retail trade. retail grocers, retail bakers, the merchant marine, sail- ors, and Indians honor your father, your mother, Gold stal Mothers ... support the Red Cross child health, negro health, tht deaf, religious education, Jewish education, outdoor cleanliness help in the fight against cancer anc tuberculosis. N
 Drop MOther-in-Law Day
 There Is no longer Q national Ap' peal to respect your mother-in' law. Some obServanceS have be- come war casualties and others like Child Labor Day this year were dropped because the sponsors felt that the sometimes hidden commercial aspect of many cam paigns would place stigma on those devoted to higher goals.
 Today's opening event, the drug chains Large.Size Promotion, ii frankly commercial, but of practi. cal value to the consumer. It sug. geSts that buying small quantities Iin drug stores is just 50 much waste Of money and, incidentally, of packaging materials, labor and shipping space. For example, l2 tablets of one kind of aspirin cost l2 cents, but 100 tablets cost 5s cents, not Q dollar, saving you q cents. x
 There, is a cleansing cream cost ing 47 cents for ounces, but only 80 cents for 16 ounces, and @ shav- ing cream priced at 25 cents fol the small size and 33 cents foi twice its weight. You would waste $1.11 by buying nine-day supply of certain yitamin capsules instead of 8 72-day supply, Similar propor- tions between small and large size prevail for many nationally adver- tised flair trade" drug items. and beginning today, you can find them listed on pocket savings tables as well as on a magic slate" counter piece which will go on display in some 4,O00 chain drug stores. Just spin the wheel and dial the, corrl- parative package prices.
 And if the drug chains asked you to enroll the money thus saved into the March of Dimes against infan- tile paralysis, this would be known as a publicist's tie-up.