Evening star., 1943-08-22
HOLLYWOOD.

American women spend far too
much time fitting themselves to
dresses and hats and keeping their
figures in trim shape The face, all
too often, Is neglected. And the
situation grows worse instead Of
better.
This stern warning was sounded
today by Wally Westmore, head Of
the Paramount makeup depart
ment and probably the most cele-
brated member Of the Westmore
family, which since 1921 has been
helping Hollywood's glamour stars
remain that way.
The makeup department Is one
OF major Importance on every big
film lot. Facilities costing millions
Of dollars to establish and main
tain have been placed at the make
up mans disposal And since the
screen, in closeup. magnifies the
human face some 200 times. any
flaws in their work would be imme-
diately discernible.
Name almost any Hollywood CLAM
our girl, from Claudette Colbert to
the newest newcomer on his lot,
and Wally Westmore has doubtless
experimental with her appearance.
So listen to what he says:
Study Yourself In the mirror for
a few minutes. Remember that the
purpose of makeup is to correct
blemishes and achieve youthful
appearance. The younger you are
the more you can afford to ignore
makeup entirely.
Nose Not for Take-offs.
Women who use makeup use it
for q purpose, but If it is applied
properly it is applied in minimum
rather than maximum amounts.
That Is one OF the real arts of proper
make-up-knowing when to stop.
It's not just question of dipping
pun in The wrong shade of pow
der and then slapping it on your
nose.
you won't find any experienced
actress, for instance, starting her
facial job by applying makeup
first to her nose, the most prominent
part of any face. Makeup must be
applied evenly all over.
ASK any feminine star about
lips. She knows that an angular
line tends to increase the appear
ance OF age. So be sure to round
out everything; make 1t all soft
curves to accentuate the feeling of
youth. Middle-aged women lose the
fullness in their lips, which become
thin. So they should round them
out. The same holds true of eye
brows-no angular lines anywhere. j."
Wally Westmore, who gets less
personal publicity than his broth
ers. is handsome, congenial fel-
low with a perpetual smile. All the
stars like him. And he likes most
OF them. But he doesn't work over
time at the glamour business. Comes
the end OF a day. Wally boards his
motorbike and half an hour later
Is in overalls tending his Victory
garden. one Of the most prolific in
Beverly Hills. Forming a solid back
ground for his honey offstage ex-
istence is his attractive wife. Ed
wilma. a Texas girl. and their two
children.
For Summer Only.
The Hollywood heat wave being at
its height while Wally was talking
from his perch in a tipped back
barber chair, he was reminded to
say a few words on the subject of
summer makeup, especially for
legs.
I've just been talking to Betty
Hutton about It," he said, "and we
agreed it's better to omit the stuff
entirely than to put it on hurriedly.
getting all those streaks. After a
woman applies leg makeup she
should rub tale lightly on her hands
and then polish the legs briskly. 1t
gives a sheen like a silk stocking. !"
Now, II you want few additional
tips by which you may hope to rival
Dorothy Lamour, Loretta Young or
Hedy Lamar, gather in close and
listen to more gems OF makeup
"hooohi q II "CSIlliOIC,
The one bad fault in applying
lip rouge is the use OF too dark a
color. Thus the lips look like black
holes in the face instead of some
thing soft and desirable. Better to
use too light shade than too dark.
'Middle-aged women, especially
should be extremely careful Of lip
stick with too much purple in it.
That adds to their age
Eye shadow should never be used
in the daytime. And in nine out of
ten cases brown mascara is better
than black, which tends to harden
the appearance of the eye.
These are items of advice that
have been proved sound by actual
test and observation on the screens
most celebrated beauties, Wally en-
phasized. If you're doubtful, ask
such naturally gorgeous creatures as
Ingrid Bergman and Susan Hay
ward. 1t may seem like gliding the
lily to apply makeup to their near