davidaulloa/AmericanStories huggingface dataset:
Askov American., 1943-11-04
War Service Fund.

Volunteer workers are making the
rounds in Askov village and Partridge
township this week in behalf of the
war service fund, the quota here be-
ing $440 or roughly, So per family.
Included in the II agencies sharing
in the fund is the U. S. O., War Pris-
oners' Aid, United Seamen's Service,
and various war relief societies.
Otto A. Jensen, chairman of the
drive here, states that while efforts
will be made to contact every home
in the community it could happen
that one or more might be missed by
the canvassers. Those who are not
thus contacted may leave their dona-
ton at the Pine Coop Oil Station
as soon as convenient.
Askov American., 1943-11-04

man Dewey of Illinois. There met a
young officer of quite high rank who
had been invalided home because of
trench feet. He is an intelligent and
alert young American. AS we sat
down to the table the young man
looked up at his host and said, "Is
this really butter? haven't seen but
ter for so long that I have forgotten
what it looks like" Query: Where
does the butter that we export 60
to?
Askov American., 1943-11-04
1ju,e:Tested Advice
About Chest Colds!

time it starts to work 2 ways at once
-and keeps on working for hours to
relieve coughing spasms and conges-
ton in the cold-clogged upper breath
ing passages, to ease muscular soreness
or tightness. 1t invites restful sleep.
And often by morning most of the
misery OF the cold is gonel Try it.
&C.,. ::::::',..v. !: E: .v.I!S:!k$:S: IS:
Askov American., 1943-11-04
Bruno Couple
Wed In Utah

Miss Shirley Ann Putnam of Bruno,
and Sgt. Clayton Cahoon, also of
that community but who is now sta
toned at Wendover Field, Utah, were
united in marriage at a candlelight
ceremony in the First Methodist
church of Salt Lake City, Utah,
Wednesday, October 27 at $50 p. m.
The couple will reside in Utah for
the present
Friends of Sgt. and Mrs. Cahoon
wish them many years of happiness
together.
Askov American., 1943-11-04
(Continued from Page ~

Continued from Page ~
pendulum swings back it will 60 too
far and probably wipe out much of
the gains that organized labor has
made in the past fifty years. Anger
and resentment are strangers to
moderation.
Who Gets It?
The other evening I was invited
to dinner at the home of Congress
Askov American., 1943-11-04

Sell, buy or trade through Amer
lean Want Ads.
Askov American., 1943-11-04
Grandma Was Right
Time Has Proved II

Today, the first choice and family
standby for relieving miseries of colds
in millions of homes is the same home
remedy grandma used Vicks
VapoRubl What better recommended
ton could a product have!
When you rub time-tested VapoRub
on the throat, chest and back at bed
Askov American., 1943-11-04
More Want Ads

FOR RENT-Mrs. H. c. Strandskov
residence in northwest Askov viii
lage. If interested write Box D,
Askov. 25W8-1t
Askov American., 1943-11-04

LOST Measuring stick and 18-inch
Lakeside pipe wrench between
Askov and two miles east. Finder
please return same to Ralph Wahl-
quist, Standard Oil agent, Askov,
for reward. 25W8-1t*
Askov American., 1943-11-04

Mr.. and Mrs. Bertel Fisher were
Great Northern passengers to Mime
apolis Saturday.
Mrs. Jens Thomson returned to
Minneapolis Monday after a short
visit at the Erling Christensen home
Miss Ruth Abrahamsen is now Of
ficiating as waitress in the Alex
Madsen cafe.
Miss Alva Fogt has accepted a po-
sition on the school faculty at Bruno
and commenced there the first of
this week.
Miss Shirley Petersen returned
home Friday from visit in Mime
apolis.
Elliott Olesen left Sunday for
Minneapolis where he will take a
course at the Dunwoody Institute.
Lloyd Johnson was in Minneapolis
the first of the week and enlisted in
the navy. He expects to start active
duty within week.
Mrs. Dagmar Hede and Lenora and
Miss Hertha Mikkelsen came from
Minneapolis for a visit over the
weekend.
L. Byron Olsen left Sunday for ST.
Paul to resume his former duties with
the American Farmers Mutual In
surance Company.
Cpl. Elden Fogt, who has been
stationed in Alaska the past year
came Monday evening for a visit al
the home of his parents, MIR. and
Mrs. E. J. .Fogt.
A deal is in the process of being
closed this week whereby Mrs. Niels
Hede will sell her farm buildings
and 20 acres in the northwest part
of the village to Martin Andersen
The balance of the farm, 70 acres
is being sold to John o. Christensen.
Mr.. and Mrs Jacob Hoogakker
and children of Chicago, ILL.,, are
making arrangements to locate on
the Paul Paulsen farm, southwest OF
town. Mrs. Hoogakker and children
arrived the first of the week and
their household goods came Tuesday
Paul Paulsen and family have moved
onto the old Elkjer farm, southeast
OF town, which they recently pur-
chased.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
JAPS RETREAT ON
TREASURY ISLAND
Continued From Page One)

bombed out prior to the invasions.
An indication that the Japanese
also may be moving inland rein
forcements was given in report
that north of Bougainville a troop
laden coastal vessel was bombed
and sunk.
On the southwestern shore of
Choiseul, where paratroops achiev-
ed unopposed landings from ships
Thursday at a village close by a
Japanese barge staging depot, the
communique today confined itself
to "our ground troops are consoli-
dating their position" There was
no indication that any fighting had
occurred yet
At South Pacific headquarters
of Admiral Halsey, spokesman
who elaborated on Macarthur S
communicate said the invaders
continued to push enemy forces
back" First reports after the
landing told of the japanese with
drawing without fight.
He also amplified the treasury
air battle, saying the enemy planes
appeared in mid afternoon where a
landing operations began at dawn
that morning. The Allied intercept
tors slightly outnumbered the enc
my. The spokesman made no COM
ment on the results of the japanese
bombing attempts.
Tokyo Claim
(Radio Tokyo made the uncon-
firmed claim that Japanese planes
sank an American Warship.)
Mounting Allied air might made
an impressive demonstration OF
how completely the Southwest Pa
cific skies now can be covered.
Planes struck at japanese ship
ping, airdromes and installations
from Ceram to Choiseul, a span OF
1000 miles.
Northwest of Australia, Liberia
tors sank a 1000 ton cargo ship off
Ceram and other bombers left a
small Japanese cargo vessel Oft the
Tanimbars in flames.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
CAMERON PRAISES
WAC RECRUIT PLAN
Continued From Page One)

of what these women are actually
doing in our own community"
According to Lieut.. Marjorie T.
Conover, in charge of Wac recruit
ing headquarters in the Army EN-
Urgency Relief office, Postoffice
building, Wacs at Camp Davis are
serving as truck drivers, jeep
drivers, warehouse workers, sig
nal corps hlepers, stenographers,
clerks, and in many other types
of jobs.
Lieut.. Conover is in Wilmington
on Thursday and Friday of each
week to enlist and inform prospects
interested in the organization of
the Tar Heel outfit, which must
be completed by December 5.
All other states in the union are
participating in the broad recruit.
ing program, Lieut.. Conover said
''We particularly want to see
North Carolina come to the fore ir
the establishments of it's batta-
ion," she added.
Wacs must be between 20 and
so years of age, possess no de-
pendents and no children under IA
They must have had two years of
High school training, or the equiv.
alent in some Specialized or tech,
inal field. They must submit to
an Army alertness test. Training
ordinarily requires five weeks.
There are many openings in boil
officer candidate groups and il
the enlisted groups; there are 155
various jobs for which girls may
apply.
Mayor Cameron and Lieut.. Con
over have announced that Mrs. J.
c. Seymour of Forest Hills is the
local chairman of the Wac Tar
Heel battalion project.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
HOUSE COMMITTEE
HIKES CIGAR TAX
Continued From Page One)

the previous tentative proposal
to five per cent. There is no
Federal tax at present. The esti-
mated yield from such tax is
$27, 500, 900.
3. A Is per cent levy on electric
light bulbs and tubes five times
the present rate and ten per cent
above the previous tentative fig
ures. Estimated yield-$1O, 900, 600.
4. A 100 per cent boost in the
tax on jewelry. The present rate
is ten per cent. The committee
previously voted for Is per cent
and decided today upon 20 per
cent. Estimated revenue from the
extra five per cent-$40, 100000.
5. A Is per cent tax on domes-
tic telegraph, radio and cable mes
sages, as compared to the present
IS per cent rate and the tentative
1y-proposed 20 per cent rate. Add
ed income-$15, 100000.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
MOSCOW CONFERENCE
PLUNGES NAILS INTO
RESTLESS ANXIETY
Continued From Page One)

velt's announcement was hailed as
setting the seal on the defeat of
Hitler, and caulking any chink that
might have existed in Allied unity.
with this news rings the death
knell of Hitler and all his criminal
associates" said the Communist
Daily Worker. The Evening STAN
dard declared that the conference
''gives political reality to freedom
cause. Its success is tremendous and
solemn and uplifting"
Sounding the well-worn phrases of
Communist menace, a transocean
propaganda agency broadcast de-
clared that Britain and the United
States had knuckled down to all OF
Russia's demands, and that the ex-
lied governments now "realize that
England is no longer able to sup
port or protect them. They realize
that they must now make a clear
choice between Moscow and Ber-
lin"
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
FULL MINE STRIKE
LOOMS BY MONDAY
Continued From Page One)

raclte miners worked today COM
pared with fewer than 10000 on
Friday when many miners observ-
ed John Mitchell Day, a traci-
uonal holiday honoring an early
union leader.
Most anthracite union locals ar
ranged weekend meetings for ex-
pressions of the War Labor
Boards award of 1922 cents day
wage increase and other conces-
slons amounting to 20 to Is cents
day. The miners had asked 81.
5. The fuels administration pro-
hibited delivery of anthracite to
any domestic consumer having
more than 10 days supply. The
order also forbade retail delivery
of more than half-a-ton to one
customer. 1t applies to all anth-
racite sizes larger than barley.
The WLB's anthracite decision
will come before the UNIV policy
committee on Monday as well as
the rejection of the Illinois agree
ment.
The latter was a proposed con-
tract worked out by the union and
Illinois operators and backed by
the union as a model" contract
for the soft coal industry. 1t pro-
posed to put the miners on a 8 1-2-
hour day., figured from the time
they entered the mine until they
left, at basic wage of $3.50 a
day with overtime for work over
40 hours week.
The current scale is 81 for a
7-hour day of work at the coal
seam with no allowance as such
for underground travel time.
The WLB said it would approve
$8.12 1-2 for an 8 1-2-hour portal.
to-portal day.
John L. Lewis, UNIV president,
has in effect rejected the VILE
proposal and in view of his atti
tude there appears scant poss2i.
lily the UNIV policy committee
will accept it.
President Roosevelt in an ulti.
matum last night expressed belief
the proposal would be accepted
eff I am mistaken and the miners
do not accept the boards propos'
ais" he said, IT shall take de-
cisive action to see that coal is
mined"
Such action might include gov
eminent seizure of the mines and
invoking Of penalties against both
the union and individuals il
strikes continued.
The number of soft coal miners
is reported by the labor depart
ment to be currently 374,00O. EN-
ployment in coal mining has de.
clined since the war due to the
draft and to migration to better.
paid war work.
The number of idle thus repre-.
scented nearly one-third the tota!
employment.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
CORDIAL ATMOSPHERE

MOSCOW, Oct. SO.-(P-speed-
ing toward a conclusion of the II
day-old tripower conference Secre-
tary of State Cordell Hull, foreign
secretary Anthony Eden and for
eign commissar Vyacheslav Molotov
met an hour earlier than usual to-
day in what was described as con-
tinued high atmosphere of cordial
ity and cooperation.
AS President Roosevelt disclosed
at his press conference yesterday
the three Allied representatives are
understood to have possibly put
their signatures to certain declara-
tons which have come before the
conference and undoubtedly will be
made public later.
There has still been no announce
ment as to how much longer the
conference will last.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
LONDON SUBJECTED.
TO NUISANCE RAID
ro1Jows Raj Attack On
Cherbourg And Maui
pertus Airfield
LONDON. Oct. 3o.-tR-London

LONDON. Oct. 3o.-lR-London
s,biected to a light nuisance
, VIZ tonight few hours after the
r 1.r delivered fresh blows on docks
m rherbourg and the Maupertus
s;rfeld nearby
al The London raid was almost 100
-" cent ineffective, the net an
peIi,rced result being a bomb hit
nODs q private residence.
o., r,'o German air force lost two
:, lDS very small number" of planes
Ola reached London during the
s tLa, alert One was believed de-
stroyed. 49, DAT ,iob+ h.++.,,.n
...sck on Cherbourg, American
ND British heavy bombers rested.
az" S.ssv little Tyshoon bombers
1n the drydocks at the
pp epp port while the Whirlwinds,
r siIlt spitfire cover, poured explo-
N :'os into the warehouses.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
PENS CLOSE NAZIS'
DOOR TO CRIMEA
,rortinued From Page One)

,r of reinforced Germans de-
iad;no Krivoi Rog and the last
I le of German-held territory
1.-THE IN the Dnieper bend.
" with the capture OF Genicheck
Tho second great battle for the
crinoea had begun. The Germans
w +he great peninsula, which juts
s vi strategically to domi-
note the Black sea, must escape
aver the railway through Pere-
Inn TO Kherson and Nikolaev if
thew are to get out before the Rus
sians smash the Perekop bottle
neck.
Investing the Crimea also was
tbe Russian army of the Cauca-
Sis. which only few weeks ago
drove the last Germans westward
across the Kerch Strait into the
eastern Crimea and now stands
ready to bridge that narrow water
zap.
The Crimea, about the size of
Vermont, is a land of plains in
the north, rises to range of
mountains and falls to a narrow
fertile strip of land that is known
as the Riviera of Russia, with
bright sun, warm sea and mud
baths. 1t was used by the Rus
slams for rest homes, many now
believed occupied by German
wounded. 1t is also the site of
Sevastopol. naval base for the
Russian Black sea fleet which the
Russians defended for 245 days
in back-to-the-Wall resistance
that helped keep the Germans out
Of the Caucasian oil fields. Sevas-
topol finally fell to the Germans
in June, 1912.
German commentators denied
that the Russians had completely
disrupted the Axis front, but ad-
mitted the Soviet offensive ire
mains the threat it was yesterday
and will be tomorrow"
So swiftly were the Russians
overrunnlng the desert steppeland
east Of the lower Dnieper that
even German broadcast was
lorced to admit ''the outcome of
'ne battle is problematical."
Pau! Winterton, BIC correspon-
e ueh' IN Moscow, broadcast that
mere is no sign of anv serio,1c
t Enemy stand along the whole of
s n,e so u Russian 'front.'" and
s spoke of Russian penetrations into
r rme German rear causing stbe Ut,
t tlon. Many enemy troons I hava
t 4,suwn away their rifles, and given
th aie e'l forces were hurled into
b ,r dngns!ng in the Dnieper river
IN ~ the Germans referred
kna ~ >, a broadcast as the s.Dnieper
est The battle was the bitter
vss around battered Krivoi Roo
n mnere the Germans were using
honob les OF tanks, Stuka dive
er D.Doers and heavy forces of fight
u.s. ~, 70 reinforce masses of coun-
d Tiisra'tacklng infantry, Moscow
dispatches said.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
IA OFFICERS, MEN
KILLED IN PLANE
CRASH AT MACKALL
Continued From Page One>

Mrs. Amy Medium, Westby. Wis
T-4 Max J. Jonientz, father,
Max Jonientz, Seattle, Wash.
rs James P. Atkins, wife, Mrs.
Mary P. Atkins, Bristow, Okla.
rs Harold T. Nicholson, father.
L. F. Nicholson, Fleming. Ky.
Pfc. Robert E. Cuskey, father,
Martin Cuskey, Brooklyn, N. Y
Pfc. John Orloff, mother, Mrs.
Hazel Orloff, Lynwood, Calf.
Pfc. James B. Saint, mother,
Mrs. Louise B. Saint, Fl. Wayne,
Ind.
The injured:
Staff Sgt. William J. Day,
mother, Mrs. Viola Day, Casper,
Wyo.
Cpl. Arthur R. Edwards, Jr.,
father, A. R. Edwards, Methuen,
Mass.
IT'S Herbert A. Pecht, motheH,
Mrs. Hazel S. Pecht, Lewistown,
PA.
Pfc. Edward J. Pritchard, Jr.,
mother, Mrs. Irene Pritchard,
Youngstown, O.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
CLUB TO MEET

The Temple of Israel Mems
club will hold its monthly
meeting Tuesday, Nov. 2, at 8
p. m. in the vestry rooms of
the temple. Robert T. Berman,
president, will preside. Henri
Emurian, minister of music at
First Baptist church, will pro-
vide the musical program.
Rabbi Mordecai M. Thurman
will present a brief summary
OF Jewish current events. Ser
vicemen are cordially invited.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
BLAKESLEE PUSHED
FOR POST IN NCEA
Continued From Page One)

cal association, and is a past Of
ficer. He is a life member of the
National Education association of
elementary school principals. For
his work on the Federal Aid Bill,
he was commended by national
leaders.
He succeeded in obtaining 100
per cent membership among New
Hanover teachers in the National
Education association last spring.
Mr.. Blakeslee is now doing
graduate work at Duke University.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
BUY WAR BONDS AND STAMPS
Were Stomach Ulcer Pains
Napoleon's Waterloo?

The great Napoleon who conquered ma
tons was himself a victim of after-eat-
ing pains. Those who are distressed with
stomach or ulcer pains, indigestion, gas
pains, heartburn, burning sensation, bloat
and other conditions caused by excess
acid should try Udga. Get a Csc box of
Udga Tablets from your druggist. First
dose must convince or return box to us
and get DOUBLE YOUR MONEY BACK.
At Saunders and drug stores every
where.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
BOARD TO CLOSE

The New Hanover War Price
and Rationing board will be
closed throughout the day
Wednesday to process ga" ra-
ton books. o. H. Shoemaker,
chairman Of the board, has
sounded call for volunteer
helpers for this tremendous
project.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
AUTO RECOVERED

An automobile, owned by
Moses Springle, Negro ship
yard worker, was recovered
late Friday night shortly after
it had been reported stolen
from the show grounds near
Tenth and Nixon streets. 1t was
found abandoned a short dis
lance away.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
RED CROSS MEET

Mrs. J. B. Sudbury, chair
man OF the Volunteer Special
Services of the Red Cross, has
asked that all members of the
staff assistance corps meet her
L u d a y morning at 1890
o'clock in the Tide Water
Kitchen.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
No. 6

No. b
The Presidents War
Relief and Control board l
must first approve OF
agencies referred tor IN,
clusion in the National
War Fund which is part
of the Community War
Chest in Wilmington and
New Hanover county.
Number of agencies are
required by law to file
statements Of collections
and expenses, but there
is no government particl-
patton in the manage
ment of the Fund or its
campaign.
The Community War
Chest campaign opens in
Wilmington and New
Hanover county during
the week of November 8.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
WHISKEY COUPONS
VALUE IS SLASHED
Continued From Page One)

He added that Virginia has been
following the reduced ration plan
for several months, as has Oregon
and Ohio. The later state, he said,
may 90 even further and only al
low quart or four-fifths of quart
every six weeks.
Whiskey disti1lers have been
operating on a 7-day work week
basis making alcohol for the arm
ed forces and for use in synthetic
rubber manufa cture, MIR. William
son said.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
JOINT MEETING

A joint meeting of the New
Hanover farmers club and the
Federation of Home Demon
stration clubs will be held
Thursday night at 1880 o'clock
in the Wrightsboro clubhouse.
Supper will be served to all
club women and their hus-
bands. Full attendance is urg-
ed, and an interesting program
is promised.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
RECITAL

The Williston High school
glee club will present an OPEN
air recital Sunday afternoon at
4 o'clock on the lawns around
the Hillcrest community CEN
ter. The program is sponsored
by the recreational commits
sion of the housing project.
Seats will be provided for both
white and co1ored. James
Thompson will conduct the
recital, for which additional To-
cal tasent has been obtained.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
SELECTED FOR ROLE

Truman B. Magill, New Han
over High school graduate, has
been selected for one of the
leading roles in the play
state Door" at the Univer-
slty of Georgia. Magill,
freshman, is also a member
OF the Mems Glee club at the
university.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
CANTEEN CLASSES

Canteen classes start Mon
day afternoon at 2:3O p. m. in
the Tide Water kitchen for all
RED Cross volunteers who hold
nutrition certificates. The
course is necessary for those
who desire to do canteen
work.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
WEEKLY SERIES

Beginning Sunday morning
at 1880 o'clock, Rabbi Morde-
cal M. Thurman will conduct
weekly Sunday morning serv-
ices in the Temple of Israel
especially for the men and
women in the armed forces,
During the ser ices, Rabbi
Thurman will lead in the dis
cussiOn of moot questions Of
the day.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
NO MORE WHEAT

There will be no further
sales of wheat at Wrightsboro
until further notice, r. w.
Galphin, county agent, said
Saturday. A number of cars
are expected later.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
ANTHRACITE COAL
DELIVERY CURBED
Continued From Page One)

committees will report the hard coal
tonnages critically needed by their
communities to prevent suffering.
The STA will allot emergency sup.
plies of coal frozen yesterday in
railroad cars in the Pennsylvania
producing area on the basis of these
commentators.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
CHJTRCH SCHEDULE

CHURCH SCHEDULE
Sunday school is held each
Sunday morning at 1890 o.
clock in the Community chapel
of St. Andrews Presbyterian
church on New Bern road.
Evening worship second and
fourth Sundays at 8 p. m. J. A.
BOdine is the church school SUI
perintendent.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
VISITS PARENTS

Cadet Willie A. Jones arrived
Saturday from William and
Mary college, Williamsburg,
Va, to visit his parents, Mr..
and Mrs. w. A. Jones.
The Wilmington morning star. [volume] (Wilmington, N.C.) 1909-1990, 1943-10-31
ELLIOTT TO SPEAK

George B. Elliott, chairman
OF the Executive committee of
the Atlantic Coast Line Rail-
road company and a former
hotarlan, will be the principal
speaker at the weekly meeting
OF the Rotary club Tuesday.
In keeping with its plan Of
having a number of progra ms
on Know Wilmington" Mr..
Elliott will discuss railroad
ing under present day condi-
lions and will also outline 9TH
er interesting facts in connec-
tion with this industry.