The daily monitor leader. [volume] (Mount Clemens, Mich.) 1942-19??, 1943-04-15


Provide Comfort
for Men off Job
The biggest news item in
men fashion is the shift to utll-
.ty clothing. This shift began in
the middle of 1912 and has con-
tnued to date. Its direction is
toward clothes that Will give the
greatest wear. The matter of
style is secondary and high
fashion" items are definitely out
forthe- duration Sy-Hffff4teiff5ttte- of
this shift is the sharp trend up
wards in marriage of base
ments and first floors in retail
establishments throughout the
country. In the old days work
ers' clothes and strictly utility
clothes were shown IN the base
ments of most mems wear estab-
liShmcntS. Sports items and 9TH
or high fashion sports gadgetry
were nvariably shown in de-
partments of their own on the
first floor.
But during the past several
months mems sports clothes have
been Shorn of their frills. Utility
clothes have been in greater de-
mand and so the inevitable
marriage of the two has taken
place! Both are now convenient
ly shown in the same depart
ment and utility is the dominant
factor: with shopping time saved
Tor the customer.
What has actually happened is
that the sports clothes have Dor
lowed from the work clothes
and the result for want of a bet
ter descriptive term, is current
ly described as Utility Clothes.
All wood and wool blends con-
stitute the chief feature Of utility
clothing which must lie durable.
Wool best meets wartime re-
quirements and 10 the limit of
the availability of wool for civil
IAN use, II viii Continue TO be
one of the chief features of util-
lty clothing during the Spring.
FASHION FUNCTIONS
From the standpoint of neces-
slty and practicability, synthetic
fabrics come into their own in
actlNe-Wear /. e.; utility clothes.
Aralac, the new synthetic made
from skinned milk looks and
feels like wool and comes in an
unlimited variety of colors. Cor
duroy in shirts and Jackets often
combined with checked wool for
style effect, 20 with equal
aplomb TO factory ard Civilian
Defense duties. Cotton too, is
popular in utility clothes, for it
takes to laundering easily and
quickly. Prime requisites in util-
ity clothing are laDrics that
stand up TO wear, in colors that
mark from the military and labor
field with comfort as their prime
objective.
There is an unlimited variety
OF utility clothing ranging from
out and out work clothes to lei
sure apparel for men in all
types of work. Stacks, sweaters,
Weskits and especially the type
OF sport shirt that doubles for
casual wear with the mere addi-
tion of tie, are in greater de-
mahd than ever. Jackets are en-
Toying new era OF popularity
IN their own merits. They range
from the traditional three button
type TO the wind-water rcpcllcnt
style favored by factory working
men and equally functional for
Iff-duty activities IN after work
ing hours that cover anything
from repairing things around the
home TO Air Raid Warde work.
With the advent of Spring. il
is an unquestioned fact that
more and more men will be
spending more and more time
out OF doors in various pursuits
Of duty and rcinvigoration. Of.
ten workers will 90 right from
the assembly line to the playing
field and their clothes must be
right wherever they are and
whatever they do. Utility cloth
ing with its practical outlook on
wartime living, its comfort de-
sign that eliminates frills and its
sound construction answers this
need
NEW STANDARDS
And, because the clothes
bought today will have to last
they are more rugged, durable
and functionally styled than the
clothes of any other decade, and
bid fair TO become standard
equipment in very mans ward
robe in peace as in war.