Evening star., 1943-06-23
Further Paper Slash
Forecast at Farley Of
Circulation Chiefs
Added Supplies Hinge
On Breaking Blockade
Of Scandinavia
BY the Associated Press.

u! (nt ASSoCldbeu fESSS.
CLEVELAND, June 23.-W. G.
Chandler, until recently director of
the War Production Boards printing
and publishing division, declared to-
day that further mandatory news
print curtailmentS are in prospect
for the fourth quarter of this year
unless circulation and advertising
volume decline"
He told the International Circula-
ton Managers Association reality
is compelling those charged with a
fair distribution of available supplies
for newspapers to be buSily engaged
in planning further reductions in
allowable quotas of newsprint.
This immediate per cent cut
Will take care of the eXigencieS of
the moment. War economics NAV
develop reduction in advertising that
will cause newSprint to balance with
a known decline in production. All
the experts predicted advertising
losses in late 1912 and for each sue
cessive month of 1943. But each
month, Media Records tell different
story.
May Recommend Cut.
Unless circulation and advertising
volume decline, your industry ad-
visory group will be compelled to
recommend to WPB further man
datory curtailmentS for the fourth
quarter of 1943
Never in your business life has
your responsibility been greater to
use your Judgment, experience and
thinking to properly distribute Your
newspaper. In peacetime years your
task was to distribute and sell the
greatest quantity Of paper in terms
OF printed newspapers, without too
great regard for how or when. or
where. Since last January you have
operated under mild restrictions
necessary to the saving of critical
materials-gasoline, rubber, zinc
and paper.
1t IS not my function to tell YOU
or my responsibility to decide, on
the extent to which available print
paper will be rationed in the last
quarter of l943. But the informa-
ton now available from the paper
makers of Canada, Newfoundland
and the U. S. A., through their re-
sponslble government officials. clear
~ points to restrictions in use more
drastic than any yet discussed"
Paper Outlook Dark.
Mr.. Chandler said "the newsprint
supply situation is likely to grow
worse until the German blockade of
the Scandinavian pulp and paper
producing countries is broken" and
declared 1T is an anomaly that, as
our military picture brightens, our
neWsprint situation is likely to
Garken."
Another speaker. Managing Direc-
tor James N. Shyrock of the Audit
Bureau Of Calculations. told the
circulation managers 45th annual
convention, ALREADY circulation rev.
enue accounts for nearly 40 per cent
OF the total of newspaper income,
and the day NAV soon come when
1t will be the chief source
Postal Rules Relaxed.
Present prohibition against send
ing packages to soldiers abroad un-
less they specifically request them
will be relaxed for several weeks to
permit mailing of Christmas gifts.
1t. Col. Harold Ambrose, the chief
OF the control branch of the Army
Postal Service. told the meeting.
Thirteen per cent of the 10000 900
pieces of mail now being sent weekly
to soldiers serving on foreign soil
are incorrectly addressed, Col. Am
brose declared. He said this condi-
ton had become SO acute recently
that the Post Office Department had
been unable to cope with it and had
recommended that it be permitted
to reject at the point of mailing any
mail, other than personal letters.
for men in the eXpeditionary forces