Evening star., 1943-02-25
President Joins
Service Chiefs
1oAid Red Cross
Will Be Heard Sunday
With Gen. Eisenhower
And Admiral Nimitz

President Roosevelt, Gen. Dwight
b. Eisenhower and Admiral Chester
w. Nimitz will speak to the people
OF America from Ais to 4:3O pm.
Sunday on all the radio networks
on the eve of the American Red
Cross campaign to raise S125 900 900.
The District quota is $1.555 400.
Announcement that Gen. Eisen-
hover will speak from his North
African headquarters and Admiral
Nlmitz from his Pacific station on
the same program with President
Roosevelt was made at a meeting at
the Raleigh Hotel yesterday after
noon OF the Publicity Committee of
the District Red Cross.
c. Melvin Sharp, chairman of the
public relations division of the
Metropolitan Red Cross War Fund
drive, emphasized that workers and
interpreters of Red Cross needs are
servants IN public undertaking.
Confident of Quota.
The theme of the Red Cross cam
paign is the relationship of the Red
Cross between men in the armed
services and their families at home.
On all the fighting fronts. the Red
Gross Is represented, ministering in
many ways to the needs of soldiers
and sailors. As the armed forces
nave been expanded. the Red Cross
has had to expand its services.
Confidence that the Washington
area VIII raise the District quota was
expressed by Mr.. Sharp. He told
public relations associates that the
humanitarian appeal of the Red
Gross is so closely linked with the
welfare of men in the armed serv-
lceS-aside from the daily Red Cross
services rendered on the home front
That failure is not to be consid-
ereu for one moment" Because the
need Is greater than ever before,
washington will respond to the 1943
campaign, he stressed,
E. R. Powers, Eastern area public
relations director of the Red Cross
Grew an analogy between heavier
Federal income taxes and the in
creased Red Gross campaign quota.
Inc people of America are glad to
pay. taxes, since their sons are risk
ing their lives in behalf of freedom >"
Mr. Powers said. by the same token.
the people of America will make
sacrifices in behalf of the Red Gross
Sacrificlal giving is one of the no.
bier virtues. The men in the armed
forces know what the Red Gross has
meant TO them. When you give to
the Red Cross, you are giving to
yourself; you are making an invest
ment in everything the American
people cherish"
Flags Go Out SATURDAY..
The campaign, beginning March |.
VIII be heralded Saturday when the
Red Cross flag will be displayed on
streetcarS, buses and business houses.
Or. March / a special Red Cross
appeal will be featured on the "In-I
formation Please" radio program, to
be broadcast from Constitution Hall
from 1890 to IL pm.
approximately 100000 special Red
Cross appeals will be made through
Dill Enclosures of the local utility
companies. A Red Cross appeal will
be included during the entire month
of March in the weather forecast
service provided by the Chesapeake
& Potomac Telephone Co. Bus and
streetcar passes will carry remind
er OF the national Red Cross cam
paign. twenty-five major downtown
stores and hundreds of smaller ones
In outlying territories will exhibit
special window displays.
AS the opening OF the campaign
nearS, Red Cross officials and men /
and women in every walk of life are
completing plans to ask the aid OF
Metropolitan Area residents. Hun
dreds of thousands of persons who
never enjoyed an intimate picture
of Red Cross work in past year now
know the meaning of the Red Cross
they have made blood donations
since the attack on Pearl Harbor
and feel themselves to be members
of the greatest humanitarian army
in history