The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1943-01-02

> Clapper

Politicians Flee When
No Man Pursusfh
lndustr;srsss See
Vision Of The Future
olobsl Wsr Must Have
Sloj,sl Peace
WeeaI-Wide Opportunities
~ End Of Conflict
by RAYMOND CLAPpER
viAsMNGroN-when I look
oycr some Of the commercial sd-
vsrtisins that Is appearing now.
4 get the idea that the people
who inspire some OF 1t are think
ing quite q bit ahead of our poll
ticians.
One sample of the new advcr-
Using that Is facing forward. TO
grasp the new opportunities that
% many politicians would run
away from. Is q two-page layout
IN Time magazine this week by
the Austin company, an engineer
ing and construction concern with
Worldwide experience.
This advertisement is entitled
The Vision to Build a New
World" The text says in part:
America has caught I'D with
the idea that this In a global war.
We are fighting 1t that way
Cant we sec that the peace
must be worldwide. too? That
there is no peace without the
hope of prosperity becoming
living. breathing thing In every
longitude and LATITUDE? That
now, as never before In the MEM
DRY of man. industrial brains and
business vision are face to face
with worldwide opportunity
That's an engineering firms
advertisement. II sounds more
like Henry Wallace than like
MANS Witherow. who doesn't
want any Twas on the Danube.
This commercial advertisement
goes on to say:
'Thc world n waiting for
constructive Industrial leader
ship 1. waiting with re-
sources, manpower and mar
1kcts waiting and hoping
not for exploitation, but for
cooperation.
I'VE. Of Austin. see this the
more clearly because, as world
wide engineers and builders be-
fore the war. we handled con-
tracts in Is foreign countries.
There are potential Pittsburghs.
Detroits. Schnectadys and Port
Newarks waiting all over the
with tot liu1slIih Ntsttn W
bring them into being.
I'VE hav already shaped our
plans to heip companies or gov
ernments. translate those oppor-
t,lnities into realities We are
prepared to design. build and
equip industrial projects. of all
kindt, complete with all facilities,
including the necessary transpor-
ZION and public utility develop
ments and new communities, II
required. Right now, of course.
war construction comes first, and
will until the emergency ends.
I'VE will welcome any oppor-
tunity to discuss with industrial
executives or government Off
cials tentative ideas or definite
projects contemplated in Ameri-
CO or elsewhere"
That's a commercial advertise
ment. The Austin company
which 10 doing this advertising
Ia looking for business. And
here's an advertisement by Pan
American Anyways In which the
foreign minister of Mexico lis
quoted on the subject OF what the
technical age can do for the
common man. Here Is Chicago
4 Southern Air Lines, talking In
an advertisement about how the
airplane can circle the globe In
the interests of unity and make
the whole world neighbors. Other
air lines have similar themes in
current advertising.
The contrast between the Wis
sion In some of this advertis-
ing and the run Of moth-eatcn
political speeches Ia painful.
Except In the casss Of q few
nen like Vice President Wal
lace. Secretary Hull. Under
Secretary Welles and an occa-
aicnal other one here or there.
like Milo Perkins. the political
utterances of this period are
cold and barren. II Ia rs II
politicians had a rule that they
must be 50 years behind the
times.
1ndustrialists are showing more
imagination than politicians. The
advance Of technology. the things
that the airplane is doing to the
world. what air-eonditioninE can
do, and what refrigeration can
do. and tropical medicine. those
-. ,>u. ACKNOWLEDGEMENT NJ which