The Detroit tribune. (Detroit, Mich.) 1935-1966, 1943-09-25
PERFUME
r, GERTRUDE THOMAS
Der AMP

Il
ne and no other cosmetics!
he's perfume still come from
Nance How can perfume have
Icohol. when Gin can't? Couldn't
have alcoholic perfumes
H. the war cut off supplies or
&seniial oils? Can't America sup
4 the ingredients for perfume?
low can there be new perfumes,
H. year? Should / use my per-
hme sparlnely?
n Very few women could. in all
kcnesty put perfume at the top
a list Of absolute necessities
<nong cosmetics. And yet who
sould want 10 do entirely with
Gt It?
n Perhaps perfume shouldn't be
tnsidered a cosmetic at all. 1t
sort OF fourth-dimension to
bur beauty. Intangible, invisible
-cyen understandable.
n Perfume should be Keeling un-
~ the impact OF the blows II
|as taken since 1939--when
france entered the war. But It's
handing up. Why? Well. there
Re so many why's. we thought
might answer some here.
No perfume has been imported
Tom France. since France fell.
IND France made most OF our
|nest perfumes. But there are
tany French perfumes, still In
be shops. which were imported
|efore France fell. The war did
|ot come suddenly. and the agents
|ere for the famous French per-
hme houses were forewarned
nough TO stock up heavily while
be sea were still free. Also
tey brought in stocks OF essen
bal oils and are duplicating here
rom French formula. exact repli-
IN fragrance. made In Amer
"a
Wella cocktail glass full OF
erfume would last quite long
me- Alcohol has been rationcd
the perfumer. But he uses so
iuch less than the disiillers
bar he hasn't been rationed out
husness-by a long shot.
We have many non-alcoholic
erfumes. Fragrances can be car
led In creams. pastes. oils.
acheis and these are not help
" TO keep too much sales pres
ure from the alcohol-carried
'agrances Actually alcohol as
arrier for perfume Though dis
ovcred by Elizabeth OF Hungary
the l4th century, was very
tie used until late Victorian
mes.
A brief geography OF essential
lis VIII show you why many
Irfumes contain oil OF jasmine
ON Crasse. Frances. orange and
mon oils from Italy and Sicily.
Uranium oils from French col
iies, lemon grass and citronella
ON Asia, spice oils from Africa.
nd fixatives such as civet and
uck came from the Himalayas.
" stocks OF these oils and fix
ives are on hand. and they are
'ing blended with synthetics
hlch we are learning to make.
We can't supply enough TO re-
'odnce here. from native oils.
ID synihetics. the exact formula
a French when we
lplicate a French formula here.
Is with the same ingredients
e French had. and which we're
own in Bulgaria TO produce
Jar roses. But the labor for
nd-picking Is now scarce CAL
'rnla citrus groves can produce
2 orange and lemon oil once
lported from ltaly-but all
ose rinds must be squeezed by
nd and that takes labor. Qua
mala and Haiti grow lemon
ass and citronella-which are
rfect substitutes. Civet and
ask will probably be developed
nthetically In America. But all
ose things take time and chem
= and laboratories and ma
lnery-much OF which are
eded in war work. Someday,
Weer' we may have the most
gaging OF fragrances springing
'm coal-tar and the test-tube.
They're new TO you but they've
en- In the making for two or
rec years. You see. perfumes
a long time being brought
perfection. SO these perfumes
re born before the war, and
Just now making their de-
should be used wise
and shop for II even more |
sely, Be.sure you like the test
Whit OF fragrance. before
y plunge for the whole bottle.
a ask the man who gives you
perfume 10 buy you a dear
loved. always-used scent. Don't ,
perfume any longer a one