Detroit evening times. (Detroit, Mich) 1921-1958, 1943-04-28

war relief today is big business, demand
ing real brains and real ability.
Many of these women are discovering
that they have unusual executive talent.
They aren't all going back to country club
life or bridge when the war is over.
Our rowing editors report that there is
a new spirit in the colleges-the young
girls are learning new skills. Their outlook
has broadened. They aren't planning to
waste their expensive education, on little
secretarial jobs.
visited one of the big defense plants
last summer and talked TO the women
workers. Of course, many Of them expect
to get out when the war is over but many
and especially those at the draughting
boards and in the designing rooms-are in
heavy industry for the rest of their lives.
Nov, psychologically, think, this new
Y type of working woman is rather diff
ferent from the old career girl Only few
years ago, used to ask girls who applied
for jobs
DO you mean to get married or are
you serious about your career"
To be a career girl meant some one who
would somehow foreswear her sex, re-
nounce domesticity for what she hoped
would be an interesting" life. And men
were rather afraid of her
But this new woman is not self-con-
scious about her work She does not think
in terms of choice She will marry or
not as the spirit moves her and, once she
makes a real place for herself in business,
she's in it for life i. or until that retire
ment policy begins to bring in those well
come cheques.
her "
a job does not think of her work AS tenn
porary. 1t may be interrupted by child
birth but not discontinued.
She plans her life as a man plans and
makes plans for her financial future, too
At the same time, she is essentially a
woman. She has no wish TO be a poor
imitation Of man. She may be drawing
salary of $4,000 a year, but she does
not think like a man or understand like a
man. And she never will
~ THE first pface-and this is where you
L come in--you men who are going TO sell
insurance to this woman will find she is
just as anxious to secure her future as a
man is
find it's very hard to make men under
stand that she is bored by the language
OF insurance business. A mans mind takes
to it naturally. Hers does not. In fact,
she puts her back up against them. If an
insurance agent comes into my office and
gets out his little black book and then
begins to speak about lapse avoidance"
"nonforfeiture provisions" and settlement
options, or automatic premium loan pro-
vision find myself looking out of nv
window at the pigeon that has Just
allghted on the sill and l try to think of
polite way Of getting rid of nv visitor.
If, on the other hand, he has been
clever and intuitive enough to sense in the
frst two minutes Of conversation where
my heart and interests lie, he can stav
and talk to me indefinitely.
Don't think, please. l am advocating
sending young football heroes with sex
appeal around to the offices of business
women. No, l am roofing for an entirely
new approach And / believe that there
should be more WOMEN in the field of
selling insurance to women.
For instance, on Harper's Bazaar we
nave several women who sell ADVERTISING
AT hrst they were put on small accounts.
we thought of them in the beginning az
small fry. Just tryout, but thew proved
tnelr worth, many times over. In fact
they are more successful on certain ar.
counts, than men.
Continued Tomorrow