The Daily Alaska empire. [volume] (Juneau, Alaska) 1926-1964, 1943-07-22
few LIMITATIONS
TO BE FELT IN
FASHION WORLD

Bishop. manager for the b. M.
Behrends Department Store, brings
news of fashions obtainable for the
fall and winter season.
Although clothing is to be on a
non-ration basis, production has
been limited as a result OF the
limitations imposed upon manufac-
turers and designers in securing
fabrics and essentials. This, along
with the terrific shortage of man
power and skilled needlecraftsmen,
will slow production of wearing ap-
parel and under the circumstances
deliveries as well.
Mr.. Bishop noticed a terrific in
crease in buying insofar as stores
were concerned, with most firms
finding it necessary to send buyers
out every day into the markets
in order to obtain anything avail
able
Fashions themselves are probably
lovelier than they ever have been,
according to Mr.. Bishop. American
designers have outdone themselves
in order to introduce new details
and accents into clothing, making
them just as interesting and indi-
vidual, if not more SO, than in
the past.
Naturally there are restrictions
as to the amount of yardage that
may be put into garment and
designers have relied upon their
ingenuity to detail their apparel
in such a manner that it will be
more to the point than ever.
The trend in womens clothing is
towards better suits and dressy
afternoon or functional gowns. Gla-
morous evening gowns are extreme
! ly hard to purchase, because of the
amount of material needed to pro-
duce this type of dress. With manu-
| facturers on an allotment basis
for their fabric source, they are
conserving cloth and putting it
into the dressy cocktail type in
preference to the evening gown.
Chinese Influence
The newest Innovation which has
been introduced this season from
high fashion standpoint is the
Chinese influence. This consists of
Grapes cleverly done to give a
striking, pencil slim effect that IL
really lovely and very flattering
The Chinese trend is followed close
ly in fashion favor by the peasant
decor. This is obtained by very
novel treatment of peasant embroi-
derry and trimmings, the result
being very gay and very youthful.
| The color which has arisen to
great prominence in this new mode
is gray. Gray will be worn by
fashion conscious women in coats
suits, dresses and millinery Black
is perhaps the most important
color, followed by brown and beige
tones.
Wool dresses are very few and
far between, and if available, the
color assortment will be very linn
tied. The majority of dresses for
party wear will be in crepes, with
the casual frocks being almost en-
tirely In acetates and rayons. These,
however, are very lovely and Amer
leans will begin to realize that the
pure silk dress has probably dis
appeared from the fashion picture
forever. This is understandable as
our fabric sources have done such
marvellous things with rayon.
Suits a Backlog
American women have gladly ac-
cepted suits as the backlog for a
versatile wardrobe The selection is
large and varied in either the cas-
ual or dressy types. The only fab
ric not plentiful in the suit world
at this time is gabardine. 1t will
probably be out of the picture in
any great quantity until spring
However in other fabrics there is
an ample supply of 100 percent
woods from the finest houses.
Surprising as it may seem, more
fur trimmed coats will be worn this
year than ever before. These are
beautifully done in silver fox, lamb
leopard, lynx, wolf and badger
Flat furs other than lamb, includ-
ing squirrel, mink, beaver anc
shirred beaver are extremely haro
to procure.
Gray is also prominent in the
coat picture, as is black, red, brown
tan and green Tweeds are not as
plentiful as heretofore, nor do they
have the fashion significance which
they once held. The most popular
type of untrimmed coat is the
chesterfield. This is very impor-
tant coat for fall because of its
versatility The second noteworthy
in the untrimmed field is the
hoy box model" This is especially
true as far as the sport coat Ii
RARNEV COOC1