The potters herald. [volume] (East Liverpool, Ohio) 1899-1982, 1943-05-13

One of the most amazing features OF
our present situation, relative to the
relations between civilians and service
men, is the big campaign of unions ana
one big cigarette company to get
smokes to the fighting men abroad.
That this column should be written
about business concern may seem
queer. But any effect that contributes
to the welfare Of our men abroad as
generously as this one does, is entitled
to be talked about, regardless of who
may be involved.
SO, let us discuss for these few
minutes the Job which has been under
taken by the Brown & Williamson
Tobacco Company of Louisville, where
Blue Grass traditions continue among
amiable and friendly people.
X X X
The cigarettes go to the service men
free Unions here at home pay for
them, but at very low price.
Already millions of cigarettes have
been shipped abroad through the
unique proposal made by the company.
On moderately large orders the Gig
arettes cost the unions here about four
and one-half cents pack. Image that!
Remember, these cigarettes -
RaleighS are union made, as or
course are all the company's products
Unions that contribute $50 for the
purchase of 800 packs get their smokes
at five cents Il pack.
But great many unions are con-
tributing $3.50, which buys 5000 packs
In every case of an order that large
the company itself donates 500 addi-
tional packs free. That's what brings
the cost down to four and one-half
cents per pack.
X X X
/ A greeting card goes into every car
ton of ten packs and on every pack
the company sticks a little label giving
the name and number of the local
union which made the purchase.
There probably isn't a town of any
size in the whole country that hasn't
sent Il quantity of RaleighS for service
men through this generous arrange
ment.
AS a matter of fact, it might be Il
nice idea to write a letter to II. '.
Hartnett, president of the company, at
Louisville, to let him know that union
men appreciate this company's kind of
generosity.
If there be some cramped soul who
thinks that out of this great distribu-
ton of Raleighs lot of new Raleigh
smokers will come into existence, let's
hope he's right.
Those who know the officers of the
company and who know its policies
will know that the company is doing
this magnificent job because it believes
here is an opportunity to perform
service for our fighting men.
X X X
The Brown & Williamson Tobacco
Company was a union concern when it
was small.
George Cooper, who then was preSi-
dent, agreed with the late Wood AXton
that it was right to operate a union
ShOp-and that is the real reason why
the company has for so many, many
years been a union shop in every single
job.
Mr. Cooper's associates, who are
today the active men, agreed with him
and they are sincere in their policy
today That calls for Il reciprocal
friendship.
Perhaps that is one reason why the
company's business has grown stead
lily, until ii ha become one of the great
tobacco manufacturing firms of the
wOrld--wth three union labels on
every pack and box.
Greetings to this fine lirm-and may
be YOUR union would like to join in
sending free cigarettes to men in the
service abroad Why not?-CMW.