The Waterbury Democrat. [volume] (Waterbury, Conn.) 1917-1946, 1943-04-21
War BOND ADS
CALLED SUBSIDY
A.N.P.A. President Warns
Convention; Must Be
Safeguarded

New York, April 2i--CUp)-Wai.
ter ~. Dear, president OF the Amer
lean Newspaper Publishers Associa-
ton told the ANPA convention to-
day that 3 proposed congressional
appropriation Of e25. 1000, 600 10 $780,
O00, 600 for war bond advertising In
newspapers "smacks OF subsidy"
Dear, publisher Of the Jersey City
IN. j. Jersey Journal, said, how
ever, that "the basic principle Of
advertising Is Just as applicable and
will be equally as effective for the
government as experience has prov
en- it to be-"
However" ne added, government
advertising must be safeguarded
from political influence and directed
by independent advertising experts
who have demonstrated their ability
and the confidence In which they
are held by the newspapers. This
confidence has been built up by the
honorable and businesslike handling
Of the trurst imposed In the expen-
diture Of private funds"
The bill to be introduced In Con.
gress, he said, proposed shat an APP
preparation Of Is to so million doll
lars shall be voted by Congress for
advertising in newspapers OF
treasury bond sales, the appropria-
ton to be equally divided between
daily and weekly newspapers"
This provision smacks Of SUBJ
sidy," Dear said.
'Some newspaper groups have
publicly acclaimed approval Of the
idea and through over-enthusiaSm
or because of economic pressure
have expressed advocacy on the
ground that such expenditure, par
ticularsy in the case Of the small
newspaper, would serve as q stop
gap for the economic depression
which endangers the continuation
Of such publications.
"While we have the deepest sym.
pathy for any of our fellow publish
ers who may find the going diflcult,
and realize the value and importance
of the weekly press, we cannot sub
scribe to the wisdom Of accepting q
subsidy. Such a program would
prove disastrous. Under such cir
cumstances, no longer could the
American newspaper maintain Its
claim Of q free and independent
press"
He urged that newspapers "learn
to regard government advertising as
falling in the same category as a
commercial advertising campaign"
In a discussion of newsprint sup
plies, Dear said that with govern
ment on one hand imposing re-
strictive measures In the use Of pa
per because Of scarcity and prior
demands of war necessities, and
with our acquiesence in increased
price, it strains the limits of patience
to note that the government itself
is the principal offender in waste
full practices in the use Of paper"
Newsboys have sold a total OF
$40, 100000 in war savings stamps,
the ANPA committee on the news
paper boy reported.
The $500 first prize and gold medal
in the annual Journalism awards
were presented to Frederick G. Irion
of Kansas City, Mo-, and the SYRIA
cuse University School of Journal
ism, for an essay which hailed news
papers as weapons Of Democracy"
w. G. Chandler, director Of the
printing and publishing division Of
the War Production Board, warned
at yesterdays afternoon session that
present newsprint reductions must
be maintained If supplies are to be
available.
Publishers also discussed person.
mel problems created by the war and
several reported successful employ
ment Of women in composing rooms.