The Waterbury Democrat., 1943-10-13

A catchy phrase often Identifies a show to its audience as readily as an announcement of its name, and if the catchy phrase catches public fancy, the program is sure to be a hit.
 Fibber McGee and Molly pioneer ed in the catchy phrase department with Faint Funny McGee" and the lesson learned was so valuable that when Hal Peary left that show to star in his own Great Cildersleeve series over NBC, the catchy phrase became an integral part of his pro- grams. 'LeRoy's' impudent Are You Kiddin' "is one Gildersleeve phrase that everybody knows--it was intro- duced on the opening show three years ago and was immediately picked up by every teen-aged kid in America. Last year, the druggist character. MT. Peavey was given @ catchy phraSe-- -"Well-ll, now l wouldn't say that" and this year the newest character in the series Luther Giddens, the painter is pop ularizing I'm not like other people no siree."
 Judy Canova's catch phrase is Are You Tellin' I?" She Introduced 1t years ago on the Paul Whiteman programs and still uses 1t to identi- fy her on her own Tuesday CBS program.
 On "Abies Irish Rose" Mir. Co., hens catch phrase Is I'm Warming You" Big Towns" catch phrases are two--the rewsboy's ct the start of the program--"Extra, Extra, Get your Big Town illustrated Press" and announcer Warren Sweeney's s end of the program sign off which is newspaperdom's own THIRTY THIRTY THIRTY"
 John Charles Thomas introduces himself on his Sunday NEG pro- gram with Good Afternoon Dear Friends. Welcome to My Program; ;' but Bill Stern, on the Sports News reel" prefers to wait for the finish before he identifies himself with And that's the Three O mark for tonight"
 One of the American public's cur- rent topics of interest is the all-im- portant issue: "Will Congress Adopt the Sales Tax?" This is the subject Raymond Clapper will discuss on his Monday night broadcast, October 1S, at 1000 p. m. (EWT) over Mutual.
 On Thursday, october 2l, the noted news commentator and col umnist, will talk on one of the most significant post-war topics, What do American Fighting Men Expect From Their Country After the WarP" Mir. Clapper will base his opinions on his recent interviews with American fighting men abroad. The commentator spent some four months this summer in Europe and was on hand to witness our invasion of Sicily and Italy.
 Raymond Clapper is heard regu- larly Mondays and Thursdays at 10:OO p. m. (EWT) over Mutual. The Army, unof1cially, came to the rescue of John Charles Thomas last Saturday as the baritone was stalled on the road to the NEG studios with a flat tire. Three soldiers sauntering along the road, recog- nized Thomas from his appearances at the Hollywood Canteen, helped him change the tire, and thereby earned Thomas undying gratitude plus lunch at the Brown Derby and tickets for the broadcast.
 Bill Adams, who plays 'Fletcher" the drawling city editor on CBS' new Big Town series, isn't as lackadaisical as he sounds. Adams found time of study many things in his college days, including law, music, and dramatics. One time dramatic coach at Yale. he was @ member of the Army Air Corps in World War I and at the finish of the war, joined John Barrymore's production of Hamlet" then play ing in London. He's been in show hilginess ever since.