Detroit evening times., 1943-01-04
GIN War Effort:
Free Enterprise

THE great General Motors Corporation recently pub
Is | Hshed flll-page advertisement this and other
leading newspapers Of the country telling the story OF It's
important role In war production.
II is an amazing story, and well worth the telling
General Motors plants are producing great variety
~ war goods-arpane engines and machine guns mill
arv vehicles and marine Desels and almost endless
list Of devices and parts.
It is producing these vital things in the greatest
volume in history and in constantly increasing volume
II is producing them in constantly increasing quality
II is producing them at constantly decreasing cost
The story is certainly great credit to General
Motors and one Of which it is doservedly proud.
IOWEVER. that is not why General Motors is telling
II the story.
Il is pleased with its own record, of
But its real satisfaction is in the fact that the
American system Of free enterprise under which it was
possible for General Motors TO exist, has proved its
superiority over all other forms of enterprise
The text Of the advertisement stresses this point
OF our enemies in this war 1T says:
They said that America unprepared for and
could not arm In time.
But they overlooked secret wespon'-industral
KNOW HOW.
They forgot that America free enterprise had for
years been encouraging-stimulating- men TO
how to make things better and betterin greater
voIume-st constantly lower costs"
That is the story General Motors has made it's
advertising tell
And If is story the American people will
forget
TT is fortunate for all of U.s. as the General Motors
advertisement says that American industry HAS this
know how"
It gave us a ready-made capacity for production
superior to the combined productive capacities of all
enemies in this
1t enabled us to CASH IN on our productive
capacities with minimum loss of time after involve
ment in ->-
Strangely it is precisely what America has DONE
in the past year of that enemies thought
could not do
More strangely, the very instrument of magnh-
cent wartime industrial achevement-the American
system of free enterprise which served it's foundation
has long been the target of skeptcs radicals and SUBJ
versionsts within own land.
Our American parlor-pinks have long said big
business" detrment to the country.
Radical politicians have long sought TO create and
perpetuae their own power by destroying the demo-
cratic American economic and social system under which
production exists and thrives.
FORTUNATE we are indeed that neither alien nor
/ domestic enemies of free enterprise succeeded in
undermining the productive institutions that have SAVED
AMERICA.
II will profit every American to read the General
Motors advertisement
General Motors is but ONE of our great American
industrial enterprises tremendously big of course
but small in relation to the whole
II represents not merely capacity to achieve
certain victory this war but fabulous progress and
prosperity in the past, and of greater
progress and prosperity happiness and security in
peaceful years in the future
Free America has the industrial know how to win
overpower aggressors and uphold the ideals of
free everywhere, Let us resolve TO KEEP AMERICA
FREE and forever.