Evening star. [volume] (Washington, D.C.) 1854-1972, 1943-07-14
6-Point Plan 10 Avert
Rationing Of Clothes
Announced by Nelson
Continued From First Paee.)

flee of Civilian Requirements and
clothing manufacturers and distribu-
tors. He said the industry had
helped form and had Endorsed the
new program.
Shortage in some clothing and dry
goods lines - particularly cotton
sheets, pillowcases and mems shirts
and shorts-can be overcome, Mr.
Nelson said, by focusing industry's
efforts on essential consumer needs
and by directing production into
volume" lines instead Of fancy
goods.
Production of essential textiles
not only will be maintained at cur
rent record levels, Mr.. Nelson said
but increased. wherever possible
without interfering with military
production. This will be done by
adoption of a three-shift operation
by all mills that can do so, protec-
ton Of industrys labor supply and
action by WPB to assure adequate
flow of materials to mills and
prompt attention to requests for re-
pair and maintenance parts.
Stores Will Assist.
Another point in the program, he
said, will be orderly and adequate
distribution. Store sales methods
will be adjusted so as to avoid pro-
motion of the sale of scarce goods.
The basis of this policy" he said,
"is the voluntary elimination by the
industry of all retail practices which
tempt people to buy more than they
Immediately need-'fear of scarcity
appeals in advertising and in sales,
and other promotional activities
which in ordinary times help to
swell the volume of sales
Mr.. Nelson said the policy does
not call for a reduction in the
volume of retail advertising, but
simply requests the elimination Of
certain types of appeals"
An industry-wide program is be-
ing worked out to channel produc-
ton of fabrics into the fields where
they are most needed. AS a first
step, yarns and fabrics will be al
located to manufacturers of the
most critical goods. WPB has COM
piled list of essential products, and
mills will be asked to work ia
cilities to the limit in production Of
fabrics suitable for a variety of uses
on the list.
Educational Drive.
BY increasing the importation of
burlap, WPB hopes to relieve the
demand for cotton goods in the
manufacture of bags used to move
farm crops. The re-opening of the
Mediterranean to shipping will
make such increased importation
possible.
A last point of the program calls
for broad educat ional drive de-
signed to teach the public better
care of their clothing. The retail
industry will release material tell
ing how to obtain maximum wear
from clothes.
I'VE need not have clothes ration
ing in the United States" Mr.. Nelson
said. There is an adequate supply
of textiles and textile products to
11iCCO Oil llllllloly dllu eSoeIllldl
civilian needs. The major problem
is to see that the proper distribution
and use is made.
The manufacturing industries and
the wholesale and retail trade have
promised full cooperation in this
program and have been most helpful
in working out those parts of the
program which directly concern
them.
THE consuming public has an i'm
portant part in this program, al
though their part is simply stated.
1t will consist primarily of three
simple rules: Don't buy any more
than you need, don't buy it before
you need it, and make it last as long
as you can"