Detroit evening times. (Detroit, Mich) 1921-1958, 1943-12-05

goes about her holiday buying
and selects the many delicious
canned and packaEed foods on
which she depends TO make her
festive dinners and suppers SO
successful I
Read the label whether you
are planning 10 give Aunt Mary
a warm Blanket, or Cousin Susan
gift of linens. or Tom a smart
piece OF luggage
Read the label because the
consumer can make an intolh-
gent choice between two prod
ucts only when she is provided
with accurate and adequate
statements OF facts about those
products Further, without such
definitions about their respective
quality. size, performance, etc,
etc, the selling price asked has
no meaning as a guide 10 real
values
You are well under way with
your Christmas shopping list;
take that blanket for Aunt Mary.
How can You be sure you are
getting your moncvs worth in
blanket buying Al hat pau
look closely AZ the label attached
10 one cd~c of the blanket, which
states "This South Pole Blanket
is 1890. or single bed size, il
weighs 81 pounds; its tensile
strength Cor pull required TO
break the warp yarns is rs lbs;
it has ll6 points in tested
rating on heat transmission; its
color rates good when graded
for color fastness its shrinkage
is only Scc after three hard
washings In short, most eX-
cellent, serviceable and warmth
giving blanket"
Compare another blanket as
shown by the sales clerk, with
different information on its label;
then, put your money down on
the best buy, according 10 the
information supplied
Or take those bath towels you
thought you would give TO Cousin
Susan; of course you want to
buy a quality gift, but how will
you discriminate that the set
with the attractive colored band
is real towel value for your
spending dollar? Read the label
il may state that this towel
absorbs 33 OF. of water and costs
81 look at another towel whose
label may state; this towel alb
serbs 40 OF. OF water" and then
at still another towel whose label
informs that II absefbs GO Oh.
of water. Which will be the best
buy" for your dollar?
No matter what the product
or what the merchandise cloth
ing. furniture or foods the con-
sumner will make the wisest and
most thrifty choice, the more she
knows in advance about that
product In short, what every
consumer wants is "INFORMA-
TON" and still more informa-
ton! Such information as sup
piled by the manufactures, and
stated on the label. should cover
the following points
l. What the Product Is Made OF
Composition
2. How It Is Made
Construction
3 What IT Will DO
Performance
4 How To Use II
(PraCtice)
s. How To Care For 1t
(Upkeep)
The purpose Of every label is,
therefore. 10 enable the consumer
to buy wisely. TO save her shop
ping time. and the store to sell
intelligently; labels provide the
pertinent or necessary facts at
the point of sale, even with in
adequately trained salespeople,
since the label is "a silent sales
man" now more important than
ever in these days of help short
ages: labels (because they show
the customer in a printed state
,ee 80. = actually is buy.
ing) prevent MISUNDERSTANDING
fewer returns" and adjust
ments," all especially fatiguing
when holiday shopping and
bothersome at any time
The label then, makes il pos
| sible. by free choice and per
sonal ability, for the consumer
or housewife 20 make more in.
telligent use Of the family in
come That is why she should be-
entirely clear about the advan'
tages OF this method Of aiding
her to get her moneys worth
a method technically known as
informative Labelling" and op-
posed by another method advo.
Gated by some and called Grade