Detroit evening times. (Detroit, Mich) 1921-1958, 1943-02-18

ruin the little
laugh one
might get in >.
these troubled - u
times. You do MIR. PICKERING
something about 1t. I'm count
ing on you. -,
No. ma am Usually will do
ANYTHING TO keep a steady sub
scriber happy, but not on TINS
one.
But-since a number of other
people have made similar COM
ments-I'll let you IN on some
of the headaches IN the news
paper business.
Newspapers are rated a. an
essential industry. They even
have newspapers In despotic
Adoif's Germany, even though
they can't say anything except
what Hitter wants them 10 say.
But being essential doesn't
mean We get everything we
want. You, a. a citizen. are es-
sentiaI, too, but your shoes,
sugar and (sOon) canned goods
are rationed.
We are rationed on news
print.
Newsprint is the paper we
use TO print the paper on. Fig
ure for yourself how much
third OF a million copies lone
DAYS edition. Will weigh. Lift
an armful Of, say. dozen sun
DAY papers. Then estimate how
much paper goes into hall a
million copies.
There aren't enough men 10
make this paper and not enough
trains 10 carry II without inter-
fering with the war. So-"e re
using less paper.
There isn't truck in Detroit
big enough 10 carry the paper
We use in one afternoon. It's
a hundred tons q day 700 a
week. And this Is just one
paper.
In England. for example, no
paper could have this much.
They get only 1000 tons week
for all the newspapers in the
country combined.
CyriI II. Cane. the British
consul In Detroit, recently gave
me a copy of a report by Mr.
Graham Hutton. telling what
has happened in England.
Most Of the London dailies
print four page or six page
papers. What would happen 10
the funnieS-even TO Blonde and
POpeye-if we had a fouT-page
Detroit Times?
Besides that they are short Of
metal. nearly all the able-bodied
men under IS have left; they
have had a 100 per cent black
out since Sept. 3, 1899; news
paper plants are blown up nv
EuftwafIe bombs--and still they
publish papers. The News
Chronicle office was blown off
the map one Saturday night. hut
the paper came out Monday,
printed on n neighbor's press.
Quoting Mr.. Hutton:
There IS my own experience
with a journalistic friend IN May
Of, last year in Fleet street.
Many incendiaries were falling
on the roof while my friend was
fire-watchng. a colleague Of his
was killed
The paper was still being
produced below Us. There was
Cockney CompOSltor. firc-WatCh-
ing, who kicked a spent incen-
diary over onto the glass roof OF
the electrotype room, saying, /
alluS wanted 70 do something
like this 10 that So-and-So W
peacetimc; here she goes!
Another CoCkney comp was
blown into the wastepan Of
printers ink and picked himself
out murmuring, Blimcy' II II
adj blown me onto the cylinders,
100000 copies OF my backSide
would ave been bought ter
mOrTeTt
There were two truckmen
whose truck fell in a bomb
crater. but they rushed thou
sands of copies of the paper 10
the depot In a commandcercd
handbarrow and caught the
train
Over there people who want
10 subscribe 20 certain paper
have To wait until some other
subscriber dies or goes of TO
war. Advertisers, instead of
being urged 10 advertise, are
told that 1--WE will let you run
two-inch ad a week from Tues
day"
We won't ever be as badly of.
but we're being plnched a little.
B. {. Forbes recently advised
big advertisers to contract for
space by the year, and already
In some cases certain papers are
telling advertisers that they'd
better wait a few days To run