Detroit evening times. (Detroit, Mich) 1921-1958, 1943-06-03


LITIGATION of their products by brands.
Pointing out that maker of commodities
must be proud of his product when he identi-
fes it publicly with every means at his COM
mand, Boren planned to move through con-
tinued hearings Of the Boren- Halleck special
House committee, and may seek legislation
calling for complete reorganization of the
OPA.
Going even farther, 43 members Of the
House Republican congressional food study
committee incline to the belief that the OPA
should be abolished entirely and its work
placed with the agriculture department, ac-
cording to the committees spokesman, Rep.
Thomas A. Jenkins of Ohio.
Rep. Jenkins said that most of the nations
food difficulties are directly traceabe to d-
vided control in handling problems related to
production, distribution and prices.
sc A THE present time Jenkins said,
Il "some 10 federal agencies have a d-
rect or indirect control over food and II is
obvious to every that such situation
cannot promote even partial solution of a
grave food problem.
ut il clear to Us that control must be
centralized and we feel that such control
properly belongs in the department Of agr-
culture and in the secretary of agriculture,
who is a cabinet member"
Jenkins said the Republican group wanted
immediate hearings before the House banking
and currency committee on the bill for the
transfer of OPA functions to the agriculture
department, introduced in the House last
week. Jenkins said: ---
Further and more dangerous food short
ages will come unless the buncling is stopped
and common sense administration applied"
In statements in the last week, Rep. Boren
blamed the menace to private industry
OPA crackpots, and named some he considers
in that category. He said;
THE evidence has become so overwhem
ing, the indication of OPAs complete fouting
of Congress has become so drastic, that il
has grown beyond the function of single
congressional committee
THE evidence is that certain members Of
the OPA are seeking to destroy American
business, change our whole economy, and i'm
pose their rule upon American life. | intend
to ask the House steering cOmmittee-repre
senting the whole Congress-to call the mat
ter to the attention of the President, and
demand complete reorganization-a reor-
ganiZation which would omit the crackpOts.
such men as DIR. j. X. Galbraith, chief policy
maker for the OPA."
EDITORS NOTE - OPA Administrator
BroWn over the IDeek-end accepted Dr.. Col
broith's rsHRnotion.
y OREN pointed out that pursuit of the
ID present OPA policies will deal destructive
blows to small merchants. who cannot afford
heavy advertising costs and depend on ma
tiona advertising of products by the manu-
facturers.
AS far as grade labelling is concerned, the
Oklahoma representative said it will upset
small business and serve TO place production
in the hands of few huge concerns.
1T looks 10 me as though the 0PA needs
a mighty good housekeeping. When the com
mittee hearing gets under way next week.
well probably call Administrators Brown and
a lot Of his staff. At a previous meeting with
the committee. Mr.. Brown seemed to be open
minded and indicated he would be guided by
his study of the situation
Members of the committee have been
studying book written by DR.. Galbraith, in
which the economist said branded merchan-
disc represents monopoly and attacked the
whole American system of individual brands.
The book, Modern Competition and Bust
ness Policy contains attacks OH advertising.
Boren said:
II feel that this book is Of such vital inn
pOrtance that should call II TO the attention
OF Prentiss Brown. the price administrator.
Advertising Is the basis of the American
system of private enterprise and a free press.
American business depends for its existence
upon serving the public with constantly better
and' more useful products, and in informing
the public Of the truth Of those products
through advertising.
sc A DVERTISING in turn supports and
y makes possible free press. " we