Evening star., 1943-07-12
Big Production Areas
Show 100000
Gain in Population
By the Associated Press.

BY the Associated Press.
NEW YORK, July 12-Despite .
constant heavy drain to the armed
forces, worker migration to war pro-
duction centers has increased the
civilian population Of metropolitan
markets by 2,400, 900, Arno H. john
son, director of Media and research
of the ]. Walter Thompson Co.,
reported yesterday.
At the same time, he said, a
study made by the company based
on registrations for war ration book
No. showed that the worker
migration, plus demands Of the
. armed forces, lowered the civilian
population of rural and farm areas
and of smaller cities by 5,600,000
Speaking Of the postwar tmpli-
cations of such population shifts,
the report said that sit would ap-
pear that the major part OF
these shifts in population are likely
to become permanent and that the
metropolitan markets as group
will represent a greater share of the
national market after the war"
"High- Level Economy" Needed,
After the war, the report said,
some Of the population might shift
back to the smaller cities, but to
maintain full employment of our
expanded working force and to sup
ply Jobs for the returning armed
forces win require a high-level
economy utilizing to the full the
increased productive capacity of
the Nation directed to the produc-
tion of peacetime goods and serv-
ices" The increased productive
capacity, it added, is largely in the
metropolitan areas of cities over
$4,000 population.
The report said the company
used war ration book No. 2 registra- :.
tions as the basis for study in much
the same way as the Census Bureau
had used the previous sugar ration
registration as population indi-
Gator, and added that the figures
shown would be minimum so far as
large cities were concerned, not tax
ing into consideration those habit
ual dlners-out who did not register
Tor the ration book.
Figures Show Population Gain.
The company's figures showed that
during the period between the Fed
eral census of April, 1910, and March
OF this year a 100000 gain in
total United States population was
indicated.
Some of the population shifts
were rapid, the report said. It
showed that the Mobile (AIa.) pop-
ulation increased by 57.9 per cent:
the Norfolk, Portsmouth and New
port News (Va) area by so per
cent in the 1940-1s43 period. De-
troit showed gain of more than
$4,000; the San Francisco-Oak-
land area more than 236,0OO.
Meanwhile, the study indicated
New York and Boston lost popula-
tion "in substantial numbers" The
New York area, including Greater
New York, Westchester County and
Northern New Jersey counties, lost
442,3l5 IN the three-year period, ac-
cording to the report, and the Bos-
ton area lost 127,717.
Other Areas Reported,
The report said the figures were
obtained either directly from ration
boards or through cooperation Of
local newspapers.
Included In the breakdown of fie-
ures by areas for the three-year
period. with the amount of gain or
loss, were:
Baltimore, 105,534 gain; New Or
leans, La, 50,504 gain; Washington
176,399 gain; Atlanta, Ca, 1874
gain; Birmingham, Ala, 81, 1854 gain;
Norfolk, Portsmouth, Newport News,
Va. 171,S60 gain; Tampa, st.
Petersburg, Fla. 32,297 gain: Miami,
Fla. 33,261 gain; Jacksonville, Fla,
1882 gain; Charlotte, N. c., 3,172
loss; Shreveport, La, 6s1 loss; Mo-
bile, Ala, 82,249 gain; Savannah,
Ga, 27,o30 gain; Roanoke, Va,
5,13o loss; Richmond, Va, 1887
gain; Little Rock, Ark, 1875 gain;
Memphis, Tenn, 34,3O1 gain; Chat
tanooga, Tenn, 1892 gain; Nash
vile, Tenn, 4,743 gain.
Winston-Salem, N. c., 1886 loss;
Greensboro, N. c., 1906 gain;
Charleston, S. c., 35,624 gain: Mont
gomery, Ala. 1890 gain; Columbus.
Ca, 1854 gain; Asheville, N. c.,
1888 loss; Jackson, Miss, 1925
gain; Columbia, S. c., 11,159 gain;
Macon, Ca, 14.905 gain; Augusta,
Ga. 10,643 gain; Durham, N. c.,
S158 gain