Evening star., 1943-04-11
Introducing Drive No. 2
Local Microphones Will Hum Tomorrow
AS Another Bond Campaign Begins
ByJ. ". Sfebb.

Az the Treasury Department pre-
pares to let fly with its second War
bond drive on behalf Of freedom 1t
finds ready and willing abettor in
radio, network and local. The COL
laboration could have been assumed
long before such thing as a second
bond campaign was even thought
necessary. Hitler and his DR.. Goeb-
bels that eloquently had proven the
importance of the Government-radio
relationship. In any case. the sta
tions nationally are standing by to
supply that hour-to-hour impetus
which the buying public needs to
head for the nearest War bond stall
at the earliest moment-and to con-
tinue to do so until the personal
budgets begin dripping tears. Open
ing gun of the drive which starts to-
morrow appropriately cuts loose to-
night at the stroke Of midnight with
the Government transcription, This
Is America" over WMAL. During
the course Of the next 30-or-so hours
the admirable barrage will become
terrific, as the press agents say. All
local stations virtually will be out
doing themselves, each other and
the Treasury Department itself on
the day of April IL, 1943.
Through the facilities of NBC-
WRC, the oflicial rally in New York
setting drive No. 2 on its way will
feature pep talks by Treasury Sec
retary Morgenthau, New York's Gov
ernor Dewey. labor officials and
Imperative Mayor La Guardia. This
oficial event takes place at 9 am,
but much by way of bond boosting
will have preceded it.
ample, will have thrust extra assign
ments into the hands of their re-
spective waker-uppers. Art Brown,
grubbing the sleep out OF his eyes,
begins at $50 am. to remind the
populace what sluggards they are If
they do not purchase bond or two
first thing upon their arrival down.
town. Evalyn Tyner, between piano
soil, Arthur Godfrey, between his
virtuoso renditions on the phonog-
raph turntable, and the others of
the am. passing parade of WTOP
will describe the simplicities of con-
tributing a few dollars to yourself
and your friends in the front lines.
And sandwiched in between the
Beethoven and Brahms of WMALs
''Today's Prelude" will be admoni-
tions no less pointed.
Nor will the process show signs
Of slackening by noon. At that ap-
proximate hour, Miss Sylvia Milrod
Of WINK takes her normally indoor
fixture, Victory Starts at Home"
out on the street before the Earle
Theater, there to catch the opinions
of passers-by and simultaneously to
seal negotiations on as many War
bond deals as possible within half
an-hours time. Kterview programs,
transcribed, also are slated through
out the day by WWDC and WTOP.
These are the "cross-section" type,
such individuals as traffic cop,
bell hop. bank president and tele-
phone operator presenting their
views on the matter of spending
money wisely.
Sponsors even have fallen with
abandon into the spirit of the thing.
Somehow, without succumbing too
nauseously to the temptation of
"tying-in" their products with the
drive, they, too, will have canny
suggestions to offer on behalf of
Treasury Department and you
Where the sponsors may stumble,
the stations, on a sustaining basis,
intend to supply brief plugs OF their
own. And without exception they
will carry such Government issues
as the transcribed 2-minute talk by
Secretary Morgenthau and the spe-
cial Transcribed half-hour program
inspired by Mrs. Roosevelt, This Is
America" at various intervals in the
course of the drive inaugural.
Over WMAL and WTOP, pickups