Detroit evening times. (Detroit, Mich) 1921-1958, 1943-04-28

7 AM certainly no expert on insurance.
i And l am not going to walk where
angels fear to tread in field which
you know so we'll and promote so intelli-
gently
Instead, I am going to talk to you
about WOMEN.
When | say women, am not thinking
of women of leisure, or of debutantes, or
of the clinging vines who hug the ghost
of Yesterday I'm thinking now of the
woman with job -. the woman who is
going to help shape the pattern OF our new
world and, incidentally handle a great
deal more of its wealth than she ever did
before.
You'll say. :. . oh, Of course you mean
the career woman and think that there's
nothing new in that. You've been selling
her insurance for long time, haven't
you? Well, there is something new about
her land incidentally, | don't know
single business woman who likes to be
called a career woman) -. You'll notice
that we never use that term in Harper's
Bazaar Now, it's THE GIRL OR THE
WOMAN WITH A JOB.
ET'S go back bit to the last war. Of
l. course, there were many enterprising
women launched in the work Of the world,
long before that time . :. There were out
standing energists in many fields But 1t
was in 1917 that the career idea was sewn
in the average female mind.
Young women who had never before
dreamed of working suddenly found them
selves logged out of their homes by the
demands of war The seed took root, but
the vision was limited at first to the So
called womens fields. "A WOMANS
PLACE IS IN THE HOME became "A
WOMAN'S PLACE is IN STENOGRA-
PLY, IN THE COSMETIC INDUSTRY,
IN THE SHOPS, in the apparel trades, in
women's magazines.
Fathers and husbands who had ex-
pected to support their wives and daugh-
tiers saw them drifting into offices with
benevolent, but still skeptical pride
1t never occurred to most of them that
this was more than a passing phase, an
occupation until marriage. cure for
middle-aged nerves. In fact, it is only very
recently that the idea of women at work
has been accepted as a matter Of course.
The war has accelerated this accept
ance. And when the war is over, we are
going to find new chapter written :.
For women will be entrenched in jobs in
EVERY feld-in technical work, in chemi-
cal industries, in agriculture with capital
"a in politics, in newspapers -. and not
just on the womans page either.
This postwar woman is going TO de-
mand equal payment with men. If she's
capable of running the show, she's not
going to be content to be assistant to the
vice president and she's not going to
accept the vicarious satisfaction Of power
behind the throne.
I AN not crusading for women's rights. l
L am simply facing facts.
Here are few straws in the wind from
my own acquaintance. The vice president
of one of New York's biggest speciality
shops is taking course in chemistry in
the evenings. She doesn't say where she
is heading but l can make good guess
that she'll wind up in the plastic industry
before she is through.
A daughter of one Of the country's
leading bankers has gone straight from
finishing school to Massachusetts Institute
of Technology. A few years ago, in her
little social set she would have been con-
sidered bit odd Now she is only one of
hundreds.
l have been interested to observe the
change in my friends who work in various
war relief agencies. The organization Of