The potters herald. [volume] (East Liverpool, Ohio) 1899-1982, 1943-09-16

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The Ohio Power Company to cooperate
In a voluntary program to conserve
fuel, manpOwer, equipment, and criti
Cal materials according to an an
nouncement by Mr.. Il. II. Couch, Divi-
sion Manager of that Company.
This program is not necessitated by
any shortage in the electricity supply
in the area served by this company or
In the nation as whole" said Mr..
Couch. I'm it's appeal to all electric
customers urging them not to waste
electricity the WPB states that in the
electric industry the installed generat
ing capacity, together with capacity
now under construction, is ample to
meet all fOreseeable electric needs.
But, they point out, it is essential to
save the use of electricity so as to re-
duce directly or indirectly the demands
for fuel, materials, transportation, and
manpOwer." Before the war began
we were planning to expand our facil-
tiles for electrical supply in this area
to meet increased demands. AS the
estimates of necessary war material
were marked up and up, SO the demands
for electric power grew by leaps and
bounds so that it has been necessary
for us to substantially increase our
capacities. Nevertheless, as our Gus
toners know, there has been no halt
In war production for want of power
and, in addition, there has been ample
electricity to take care of essential
civilian needs. 1t is therefore apparent
that the basic reason for the conserva-
ton plan is to save fuel from which
most of our power is made and certain
critical materials required for the use
Of electricity.
THE program is entirely voluntary
and depends for it's success upon the
public's patriotic cooperation in the
plan to achieve maximum production
for war. The function of The Ohio
Power Company's management is sim
ply to disseminate to it's customers the
recommendations of the War Produc-
y ton Board"
The War Production Boards report
indicates that conservation may impede
the war effort if not applied within
reason. The report on the program con-
tains the warning that no effort should
be made to curtail necessary military,
aviation and police lighting, lighting
essential to public health including
eyesight conservation and safety, plant
protection transportation, and produc-
tiOn purposes"
1T is not anticipated that there can
be prOpOrtiOnately large savings in the
use Of power by industries. In fact, the
trend is toward greater use of cleo
tricity both for lighting and power by
manufacturing plants so as to main
tain or improve maximum production
levels.
The WPB urges hOusehOlders to
eliminate all waste in the use of vari-
GUS appliances and to turn off lights
and appliances when not needed. On
the other hand, the public Is warned
not to curtail electrical uses necessary
for safety, morale, and health, includ-
ing eyesight conservation. Again in the
home the savings by individual fam
lilies may seem relatively small, but
the conservation of basic resources will
be substantial.
The principal burden in the conser-
vatiOn program falls upon the COM
mercial class of customers, who are
asked to make substantial cuts in their
use of electricity. A report on the
whole conservation program which
AZ E~
states that; ut should be made clear
to customers that the desired savings
in lighting should be secured primarily
by turning off lights which are not nee
essary and replacement at renewal
time when lamps are burned out with
lower wattage lamps" The report
makes the following specific recon-
mendations:
1-Indoor and Outdoor Advertising,
PrOmOtiOnal and Display Sign
Lighting
a. Daytime: Eliminate completely.
b. Night t-time: Reduce burning hours
SO far as practicable but in no case
burn for an interval exceeding two
hours and only during the period from
dusk until 10 p. m. in terms of local
time.
c. Electric signs necessary for direc-
tion or Identification of places of pub
lie service, such as public restaurants,
public lodging establishments, trans
portatiOn terminals, etc, may be Oper-
ated during nighttime but only while
the establishment is open for business.
d. Reduce lamp wattage of all signs
by the maximum practicable amount.
decorative and Ornamental Light
ing Including Decorative Flood
Lighting
a. Exterior lighting: Eliminate COM
pletely at all times.
b. Interior Lighting: Eliminate all
nOn-essential lighting; reduce the bal
ance by the maximum practicable
amount.
3-Sh0w Window Lighting which does
not provide interior illumination
a. Daytime: Eliminate completely.
b. Nighttime: Reduce burning hours
SO far as practicable but in no case
burn for an interval exceeding two
hOurS and only during the DeriOd from