Evening star., 1942-06-22
Messages 10 Public
Aid Morale, President
Informs Ad Men
Federation Praised
For Splendid Spirit
of Cooperation
r, the Associated Press.

RS the Associated Press.
NEW YORK, June 22-President
Roosevelt said TODAY that the desire
for liberty and freedom can be
strengthened by reiteration of their
benefits through advertising.
In LleSSage to the 38th annual
convention of the Advertising Fed
Grafton of America, the President
said:
1T is obvious that there are many
changes going on in your field. For
the duration there will be diminu-
tion in product advertising, but this
does not mean an end of advertis-
ing
There are MANY messages which
should be given the public through
the use of advertising space. The
desire for liberty and freedom can
be strengthened by reiteration of
their benefits.
Calls Cooperation Splendid.
IF the members of your organiza-
tion will, wherever possible, assist
in the war program and continue
the splendid spirit of cooperation
which they have shown during the
past year. advertising will have
worthwhile and patriotic place in
the Nations total war effort
Bruce Barton, president of Batten
Barton. Durstine e. Osborn, New
York. declared in the convention
keynote address that the American
people were having taste of total
itarianism" by relinquishing many
things and ARE cheerfully deter
mined to continue this self-denial
for the durs ton" of the war.
But let any man or group Of men
after the war suggest that this regi-
mentation be permanent, and he or
they will find themselves promptly
separated from the public payroll, "
Mr.. Barton added.
In the good days of peace we
thought democracy was the best
form of government: now, having
lost it temporarily, We know it is
best. and We want it promptly re-
stored
Canal 1ramc leases.
Joseph B. Eastman. director OF
the Office of Defense Transporta-
tiOn. told the advertisers that for
a long time" no ships had operated
between the East and West coasts
through the Panama Canal and
that as a result the railroads had
carried the entire burden of trans
continental traffic, made heavy by
the war
= He said that at present the rail-
roads were carrying about 100000
barrels of gasoline q day to the
Eastern Seaboard. much of it from
the remote Southwest.
( Thus far there has been no break
down and no serious congestion in
domestic transportation" he said
at has done promptly and well all
that it has been called upon to do
Mr. Eastman said the railroads
had done well. but that theirs would
have been sorry plight" if it had
not been for help given by their
erstwhile foes the trucks and buses. :"
Buses Supplant Locals.
Trucks have been carrying "at
least 18 per cent as many ton
miles as the railroads" he said,
adding that buses to large extent
had taken the place Of the old rail-
road local trains. AS matter of
fact, he said. railroads were among
the largest users OF trucks and
buses
Because of the rubber shortage
Mr.. Eastman continued, the rail-
roads faced the prospect of con-
tinually increasing freight and pas
senger traffic.
He said that voluntary restric-
tions on travel were necessary, but
that vacation travel as yet had not
been classified as unnecessary, al
though employers had been asked
to spread vacations throughout the
year and to make more of them
begin and end in the middle OF
week