davidaulloa/AmericanStories huggingface dataset:
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-06-21

lang on to your hat and don't become
- too excited If you see advertising these
. days that is trying NOT to sell you
something.
Many people will think the day of the Mil
lennium has arrived when they this kind
of paid advertising but it is only a surface
ripple of vast and deep changes which are
going on in the lttle-understood business of
advertising
Just as the war is bringing changes in the
life of every American and every American
business so. too. are profound changes going
on IN American advertising.
More and more. as you look at your news
papers and magazines you will sec what are
called service ads; messages that give you
sound advice on how TO save rubber tires, or
make gasoline go farther, or how to use
cheaper cuts of meat.
In food advertising the stress is on national
health and how 20 eat the right foods and be-
come stronger and better nation.
Advertising is demonstrating that it, too
can meet the challenge of the war effort.
If YOU see an adj that is trying NOT to sell
you something you are surprised by this kind
Of advertising, and think it is some kind of
revolution, il is probably that you, like most
other people, have never quite realized what
advertising IS
Most folks say, "oh, advertising is just
selling"
But this is only partly true and by no
means the whole story.
When advertising is used TO sell things as
, 1t often is, many, many people benefit by
this act
With hermits the only exception everyone
N the United States hives as nc does (and he
lives mighty we'll compared with the rest of
,he world because ne rs able to sell something
20 somebody else
Even the most humble workman in plant,
or a farm boy behind his pillow is there be-
-ause ne has something 10 sell his labor.
With labor man makes things or grows
things. that In turn be sold 10 somebody
who wants 20 buy them our whole nation
is founded on the firm foundation OF making
things that can be sold and receiving payment
for them
That's what business and labor and agri-
culture are all doing together
Advertising fits into this broad picture be-
cause it is part Of the vast machine that con-
sttutes selling something 20 someone else
and that makes IL an essential element in our
American business and industry
Call advertising the spark plug. or the
carburetor what you VIII but remember
that advertising is one part of that great
machine and a very vital part
II advertising were 20 disappear tomorrow
that act would strike deep INTO everything
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-06-21

fund by. the method of pay roll deduc.
tons
Advertising is just one tool of our civlza-
tion-one tool among many which enables
business TO sell things more rapidly and more
widely than could be done in our grandfathers
day
Because it is tool advertising is Ike
hammer lying on a table. If IT is not at work
building something the hammer is pretty use
less TO anyone except perhaps the person
who collects hammers as another person
might collect stamps.
But once the hammer is put 10 work il
can do good by building things
Some misguided people say that all adj
vertising ought to be stopped be the VIC
tim of some special kind Of tax because it is
occasionally misused This is like saying
that all hammers ought TO be thrown in the
ocean because some hammers have been used
TO murder people
If anyone gets mad enough 10 want 10 do
something about the wrong kind Of advertis-
ing it is only necessary TO stop buying the
product which the al seeks to discuss II
enough people feel the same way about the
advertising, this method will produce a sharp
drop in sales and the offending company VIII
reform its advertising efforts.
This is a remedy which is like washing
with soap and water the mouth OF a small
boy who says a naughty word II is not
cessary TO cut out the boys tongue TO stop
his conversation just because some Of his con-
versation is offensive
The president of one of the nations largest
advertising agencies explains TO The Amer
lean Weekly
Advertising, if properly defined and
derstood, has before it today a magnificent
opportunity II can encourage our people TO
fight harder work harder and thus win
through more quickly to a victorious peace
by those whose task it is to build better
world, it will be used in constantly increasing
measure. Ours has been called the Age of
Propaganda, and the term has come perilousy
close at times to being one of reproach. That
is because too often the great force which we
direct has been used for selfish or sinister
ends.
But think that can truly be said
to be acquiring a new understanding of our
responsibilities to the public and to ourselves
That is good, and inevitably it will result in
good.
Advertising is today being used to help
make our Nation strong in time Of war. II
will be Of even greater use in cultivating and
making available to every one the fruits of
peace And it may be that some day our
country may call upon it to carry to other,
less favored nations our vision OF universal
brotherhood and abundance, of tolerance and
human comradship and goodwill"
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-06-21

In a recent COM
munity charity drive
in a large Eastern
city paid advertis-
ing in newspapers
was used to tell the
purpos e s of the
campaign to raise
funds. One of the
most powerful Of all
the messages in this
a d verti sing cam
paign w 8 one
signed by two local
labor leaders: one
from G. I. O. and
the other from A. f.
of l..
The labor leaders
message, over their
own honest-to-good-
ness signatures, had
a real appeal.
When the cam
paign closed il was
estimated that this
single al by labor
brought several hun
dred thousand dol
lars into the fund.
In fact labor was so
pleased by the re-
suits that this year
a plan is under way
to o btain labor's
contribution to the
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-06-21

which has been built up in
America for the last two CEN
turtles.
The older concept Of adver-
Using was that it "sold"
something. Because the
wheels of America do go round
by making and selling and
buying things, it is UNDER
standable why advertising is
SO closely linked in peoples
minds with selling.
But the newer realization Of
advertising and this will ex-
plain why many recent ads
try NOT TO SELL YOU
SOMETHING is that adver-
tising is really only a quick
and easy way TO talk with a
lot of people at once. You
might spend the same amount
of money to hire men To ring
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-06-21

is something that cannot be bought or sold
1t can only be given, and willingly.
All advertising really does is to enter into
a kind of mass conversation" with people.
AS everyone knows there are all kinds Of
conversation.
There is good clean, honest and truthful
conversation.
And there is the other kind from the shady
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-06-21

doorbells and deliver your advertisement in
person, but il would be nowhere neaR as eff
fcent.
For most people the usual pattern of adver-
Using in the past has been to spread informa-
ton about something you had to sell. You
told how good your breakfast food was, or
what fine automobiles you made or the tires
or the vacuum cleaners and so on for the
hundred thousand and one things that are
used and needed in Americas way of life.
But II you have been watching the ads
lately you will see that paid advertising can
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-06-21

side Of the street; the lies. the
blackmail, the innuendo and in
flammatory rabble-rousing.
Wherever you hear the spoken
word you will hear either one or
the other of these kinds of con-
versation.
In the same way you can read
either of these two kinds Of con-
versation in the printed word
wherever you look; in books, in
magazines. in newspapers or in
pamphlets.
Good advertising is just good
and truthful conversation in a
printed form.
Everybody, at some time in
their lives, uses advertising. Peo-
pie advertise when they have lost
a pocketbook or a dog or when
they seek employment.
n .l.-lf.-I l.
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-06-21

Of the newspapers every day are filled with
examples of just plain people using adver-
Using.
Because advertising is the spreading of in
formation even the laboring man-who so Of
ten thinks of himself as completely divorced
from everything that seems to represent big
busness-now finds that advertising can be
very helpful to tell labor's side Of any story.
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-06-21

be used for many
other purposes than
just selling things
The Federal Cow
eminent itself is
spreading informa-
ton through advcr-
Using on how TO en-
list in tho Army,
the Navy or the
Marines. Or il is
telling about War
Stamps and War
Bonds.
All this advcrtis-
ing and il is as
much advertising as
ads for soap, or
baby clothes, or a
breakfast cereal
reveals that adver-
Using is not just
selling som e thing.
Rather IL rs spread
ing Information
Some people may
say that the Govern
mont IS trying 20
sell" patriotism by
such methods But
that is a Islander on
the word Patriotism
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-06-21

II 10 june 81. 1912
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-06-21

The New Trend
S T oW ar d
In for m q rio n
r either Til an
High Pressure
SoIesmonship in
The Field Of Ad-
ver+ising. S Till
O n e O ( til e
w orId's Most
Misunderstood
Professions
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-05-08
Probe Started
In Fatal Crash
Of Auto, Train
Driver Is Killed.
3 Others Injured
at Path St. Crossing

An investigation was started
today into a collision of an auto
mobile and a Detroit-bound Pere
Marquette passenger train at the
Twenty-fourth street crossin 6
which killed one occupant of the
auto and seriously injured three
others.
Gottfried F. Meier. 3r, of 1860
Twenty-fifth street, driver of the
car, was thrown out of the car
and decapitated beneath the
wheels of the train.
Evalee Childress, 20. of BOZ
South Military avenue suffered a
compound fracture of the nose,
possible fractures of the collar
bone, right leg. pelvis and skull;
Mayme Fabian, rs. of 1872 Vine
wood avenue, possible internal and
spine injuries. and Lemuel Mcneil,
80, of 757 Twenty-fourth street,
possible skull and spine fractures
and chest injuries. All were taken
to receiving Hospital.
Witnesses said the car. which
was carried $40 feet on the loco
motive COW catcher, did not stop
before starting across the tracks.
The train. they said, was travelling
slowly. The crossing has no gate
or warning flasher. police reported.
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-05-08
Nazi Filler Krug
Sent Back TO-
Canadian Camp
Bueas Returns Prisoner
TO Dominion After
Full Day Of Questioning

John S. Bugas. Detroit FBI
chief, today has receipt for
Lieut.. Hans Peter Krug. n, who.
wearing an American victory suit
and a ready smile, was turned
over to Canadian authorities at a
Windsor railroad station before a
sizeable crowd of curious on
lockers.
The luftwaffe flier will be re-
turned to the Bowmanville con-
Icentration camp, from which he
escaped and made his way to De-
troit April II for a 48-hour So
journ. allegedly in the protective
custody of two Detroiters. He was
captured by FBI agents last FRI
day in San Antonio, Texas, and
returned here yesterday.
ANSWERS QUESTIONS
Krug spent most of yesterday
answering FBI questions in the
Federal Building.
He seemed quite friendly and
I believe he answered all quos-
lions truthfully," Bugas said.
He was identified by Is persons
who saw him I'm Detroit"
The Nazf remained in the FB1
office under guard during Fed
eral Building air raid test and
Bugas said he asked no questions
concerning the trial. Before leav.
ing for Canada, Krug ate a hearty
meal at FBI expense.
AS Bugas relinquished custody
of the prisoner to Lieut.. George
Brent. veteran Canadian guard,
and a sergeant and a corporal,
four or five cameramen attempted
to snap Krug.
MORE SHOOTING THAN WAR
There's moro shooting here
than I'm the war;" quipped the
German, covering his face.
A reporter reminded Krug that
his no-cuff, no-lapel suit. pur-
chased by the FBI, was a victory
suit.
Its n victory for me,~ he
retorted. 81 got the suit"
Max Stephan, Detroit restaura-
teur. is being held here pending
federal grand jury action, and
Mrs. Margareta Bertelmann il
awaiting an enemy alien board
hearing for allegedly aiding Krug
lin his escape from Detroit.
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-05-08

at Fort Mcclellan. Paul's mother
is i'll in the hospital.
Said the father:
81 haven't said much In my
letters 10 the boy about his
mothers illness. i don't want
him TO worry. told him his
mother wasn't feeling well, for
he'd wonder why she didn't
write"
Steven Ferrioli, "a. is in Jack
son. Miss, his mother. Mrs. T. +
Ferrioli, reports. And Mrs. Ella!
Hanna's son. Corp. Paul Yazbeck
81. is at Chanute Field with the
air corps, and Henry M. Biondi
%. son of Mrs. Concetta Boindi,
is with the Marines in San Diego
And Harvey Rob son, half
brother of Mr.. and Mrs. Elmer
Couet, across the street from the
Rexin home. is with the coast
guard. Harvey was a salesman for
]. L. Hudson Co. before he en-
listed.
That's the story of Townsend
avenue. How about the story OF
your block? Write 10 the Times,
Fightin est Block Editor.
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-05-08
State 10 Rest
At Graft Trial

The state will rest IFS case to-
day against Sc defendants in the
handbook conspiracy trial being
heard by a jury in Judge Earl c.
Pugsley's court. according 10 Spe-
cial Prosecutor Chester p. O'Hara.
Former Bethune Inspector Ray
mond w. Boettcher spent yester-
day on the witness stand, testify
ing that police inspectors jobs
we're purchased by three lieuten-
ants for $500 each. He said he
collected the money and gave il
10 Richard w. Reading. former
mayor, convicted in the recently
concluded policy case.
Boettcher identified group of
former police officials, defendants
i'm the case. as having paid him a
portion OF money collected from
handbookS. He then traced the
sum. after taking his "cut" to the
hands of higher police and city
officials.
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-05-08

Although her father couldn't
explain to registrars what she
looked like because he had never
seen her, Miss Mildred Woolf to-
day has a sugar ration card, prob
ably the youngest Detroit citizen
reported to have one.
Weighing Ia pounds. Mildred
was born only three hours before
the registration deadline at 9
o'clock last night.
While waiting 10 see her for the
first time. her father, Samuel
Woolf of 4274 Duane street, rushed
from Woman's Hospital to a
nearby school to register the
family.
I'll just have to guess that
she Is blonde like the other two
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-05-08

the heart TO show her friend. Mrs
Rexin. a Mothers Day card, which
had just come from Joe Cufari
her son.
Nor did Mrs. Catherine Cataldo
two houses away. show the caro-
she had just received from her
son. Roy. "a, who is with his anti
aircraft outfit in Hawaii. Roy was
an Eastern High School boy as are
so most of the boys from Town
send avenue.
ADMIREs GIFT FROM SON
Next door l found Mrs. Fred s
Arnold admiring some fine silver
salt and pepper shakers, gift
from her son. Frederick F., %
Fred is with the coast guard. He
enlisted two days before Pear
Harbor.
Said the mother:
To-day In our silver wedding
anniversary. He remembered. IL
IL hard to have him away, but
I'm glad he wanted to go, glad
ne enlisted. chose his service.
guess we're all I'm this together.
and we're with the boys. What
they want we want. I wouldn't
have II any other way"
But there were tears in her eyes
as she handled the pretty silver
pieces.
There are two boys gone from
the corner. Hugo Riggi, %. son OF
Mr.. and Mrs Peter Riggi. His ad-
dress ? San Francisco. and no word
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-05-08
Townsend-C anfieId
Area Deserving
Of City's Salute
BY VERA BROWN

Eyes right, for a salute, driving
out Garfield when you come TO
Townsend avenue.
1t is just gesture OF respect TO
that gallant block. which runs
south TO Sylvester avenue, where
already Is boys have marched off
to war. II is a real fighting block.
Each morning when the postman
starts down the street, doors open,
and mothers are waiting on door
steps.
Today, there Is a shower of
special cards for Mothers Day,
but Mrs. Frank Andrioli, who lives
in the middle of that block, insists
she has the finest Mothers Day
gift of ala card from Raymond,
%, from Australia. saying he had
landed there safely.
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-05-08
New Baby RatiOnee
Sugar Card Issued to Mildred WooIf. Borr
Three Hours Before Registration DeadIine

kids" Woolf said as he filled In
the blank describing family
members.
BY coincidence, on the same
floor of the same hospital and
weighing the same 7h pounds
was another newborn girl who is
registered, and her name is Wolf,
not to be confused with Woolf.
Just day old, she was regis
tered by her father. John w. Wolf
of 1927 Stoepel avenue. He, like
Woolf. has two other children, a
boy and a girl.
81 just put her down as "Baby
Girl" because we haven't decided
on her name yet" said Wolf.
Both babies were reported doing
nicely, as were the mothers, Anne
Wolf and Anna Woolf.
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-05-08
Sugar Ghosts
90, 900 More Than Census
Register in Chicago

CHICAGO. May 3 GNS).-Un-
- somebody's round figures arc
20 round. Chicago may have
lousands OF loving ghosts
10 account for.
Registration officials reported
today that approximately $500, 600
persons signed up for sugar ration
ing here in the four-day rcgistra-
ton ended yesterday.
The 1910 census placed the
Windy City's population at B.
10000.
City officials pointed out that
even the influx of war workers in
addition 10 normal growth could
not account for so large an in
crease.
Rationing men could not see
tourist registrants making up
the difference.
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-05-08
DSR Sees
Willow
Rum Boom

With limited DSR service to the
Willow Run bomber plant already
installed, transportation officials
will meet here tomorrow to pre-
pare for the day when more than
loo, 900 persons-nearly 40 per cent
OF them from Detroit-must find
rides daily to the plant.
Thomas II. Nicholl. regional di-
rector of the Office OF Defense
Transportation. said he would be in
Detroit TO meet with the Willow
Run transportation committee to
coordinate information now COM
piled and discuss the possibility OF
pooling the services of other bus
lines with those of the DSR to
carry the load.
One of the chief stumbling
blocks in the problem so far is
whether the government will fur
nish sufficient homes in the gen.
eral area of the plant or whether
the majority will have to live in
Detroit where municipal services
are already furnished.
The Willow Run transportation
committee is composed of Fred A.
Nolan, general manager of the
DSR; Harry Mack of the Ford
Motor Company; Donald SlutZ,
Detroit director for the ODT;
City Traffic Engineer d. Grant
Mickle: p. L. Radcliffe of the
Great Lakes Greyhound Lines. and
IDSR Commissioner Louis c.
Miriam.
The committee today is conpil-
ing preliminary report of its find
ings to submit to Mayor Edward
II. Jeffries Jr.
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-05-08

for several weeks. The Riggi fam
lily knows that means Hugo has
sailed away. Hugo was married
TO Patricia Riccobono just before
he left.
OFF TO MARINES
In the lower fiat. Floyd Ollerich,
%, went of TO the Marines. He
lived with Mr.. and Mrs. William
Mccormick: was their cousin.
Down the street. at 2238 Town
send avenue. there are two service
stars in the window. Corp. Her
man Sekol, Is, son OF Mrs. Marie
Sekol. is at Manchester, Conn. and
her son-in-law. Lewis Hageman,
u. is at Fl. Benning. Ga. Mrs.
Sekol and her daughter are keep
ing the home fires burning.
Larry Kaiser, former Cass Tech
nical High School boy. son of Mr..
and Mrs. Harvey Kaiser. across
the street from the Sekol home,
is in Hawaii. They had a letter
this week for Mothers Day. Larry
was there during Pearl Harbor. He
is with the engineers.
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-05-08
THREE IN SERVICE

81 have three in service, Ray
mond: Carl. 26, who Is at Fort
sill. Okla, and a foster-son, who
~ like my own"
He is Louis Demiatia, %, sta
toned at Camp Robinson. Ark.
Said she. with tears in her eyes
tears Of JOY, today:
THE house II lonely without
my three boys, but I'm proud of
them"
Then she went out tho back
door 10 call Mrs. Frank L. Rexin
who lives next door. These mother.
on Townsend share their joys and
their sorrows. And these days the
mothers 60 most often TO the home
of Mrs. Rexin.
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-05-08
LETTER FROM son

Mrs. Mary Francisc 1888
Townsend avenue. got letter, too,
this week from her son. John A..
stationed in Hawaii, aboard de-
stroyer. Russell A. Hart. a post
office clerk. is carrying on alone
without his only son. Paul, who is
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-05-08
I Million Sign
Here for Sugar
Rationing Books
100000 Not Qualified
Because of Excess
Supply on Hand

More than 100000 Detroiters
registered for sugar rationing
books. II was estimated today by
Caspar ]. Lingeman. county ra-
tioning head.
Ration books issued fell about
100000 short of the 1000, 900 mark
because that number registered
but did not qualify for books, hav-
ing an excess of the allowed
amount of sugar on hand.
Preliminary reports 10 state
rationing headquarters from all
over the state showed that $685.
600 sugar rationing books had
been issued and 4.118,000 applica-
tons had been received. Arthur
II. Sarvis, rationing director, said
that some counties had registered
more than 100 per cent" Of ex-
pected figures indicating popula-
ton increases since the 1910
census.
Ration officials again stressed
the fact that ration stamps must
be used during the period dated
on the stamp.
CANCELLED BY DEATH
II was also pointed out that in
case OF death in a family within
10 days of issuance OF the ration
book, the book must be imme-
diately returned TO the sugar
rationing board.
Provision i'm case of theft oil
sugar rationing books has been
provided for. Herman J. Browe,
sugar administrator for Detroit
public schools. said.
Lost or stolen sugar ration
books will be replaced by the
county sugar administrator. III the
book is stolen the case will be
turned over 10 federal authorities
Meanwhile. officials saluted the
thousands of volunteer sugar,
registrars who, for four days,
worked without pay 10 register
patrons for war ration books.
Teachers. nurses. community
workers and housewives helped in
the task
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-05-08
son ABOARD LANGLEY

Her only son. Frank Jr., u. was
aboard the i'll = fated airplane
carrier Langley. lost in the battle
Of Java. The navy department has
reported young Frank missing.
Said Mrs. Rexin:
"It would be worse II my
Frank had not wanted to go.
know that. He loved II. But
know he IN alive. l. I think
about u I 60 TO pieces, 40 ! just
keep living from hour to hour.
waiting. I am afraid to read the
newspapers, and afraid not 10.
You've been printing more names
Of boys from the Langley. Are
you through, do you think:
I'VE got the message from the
navy department about my boy
on Easter Sunday.
HAVE TO CARRY on
81 thought I could not live,
hut we have TO carry on here
somehow. Frank loved the navy.
He loved seeing the world. He
was I'm Hawaii. In China, the
Philippines. have every letter
he wrote me. talked with
Charles A. Snay, the radio
technician who was on the
Langley. He knows my Frank.
Mr.. Snay said he saw Frank
after the Pixos was sunk, so I
know Frank came through the
sinking Of the Langley. Mr..
Snsy said Frank was In the
water beside him, swimming"
Her voice broke for an instant.
"Many boats picked up the
boys. My Frank must be safe"
OF COURSE, HE'S SAFE
Said Mrs. Annie Amato. from
next door. south. whose son
Joseph. %. is at Camp Sill:
"Of course, he's safe"
And Mrs. Amato did not have
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-05-08

"Your Own Horoscope" by
Frances Drake. il one Of many
famous features In The Detroit
Times.