Detroit evening times. (Detroit, Mich) 1921-1958, 1942-07-06
New Products
Rushed to Fill
Gap in Stores
Chicago Show lists
Substitute MaterleIs
and BIackout Goods

CHICAGO Iul, IS Thcrc VII
be no gaping empty spaces 0 me
nations retail stores THIS fall be-
cause Of consumer goods shortage
is tho consensus Of manufacturers
and distributors IN Tho Mcrchan
disc Mart where opens today the
INTERNATIONAL tt07T7 n -urr1Sr7TT1ry
Market
Il was pointed oH that while
several lines high m critical mate
rial content arc now discontinued
buyers wall find many items in
this category Stll available. Be
sides they will see for the first
time scores Of now replacement
items, fresh from the research
laboratories of manu- acturcrS
with the promise Of more rcvolu-
tionary things 10 come.
Manufacturers difficulties, il
was explained. arise not alone be-
cause Of material shortages, but
also because their facilities arc
now busy on production for war,
Over SOC of the supplies of Mart
exhibitors come from factories
wholly or partially given over 10
war work. While this means re-
duced production for civilian use
IL has its eompenSating side.
Research engineers, Spurred by the
speed-up on war goods, are con-
Stantly discovering new subSti-
tute materials new manufacturing
techniuueS and design innovations,
which are transferable TO civilian
goods production.
USE NEW MATERIALS
This trend is most apparent in
the housewares and major appll-
ance field. Buyers at the market
will see a parade OF plastic, glass,
wood. earthware and new comb
nations Of these. Now being pre-
pared for fall delivery are stoves
made partly Of wood, Dutch ovens
and chicken fryers of iron and
Pyrex, sinks of wood and china
ware, refrigerators of wood and
plastics. Similar in appearance and
size TO pre- war types, the new
refrigeratorS which will appear
later in the year. are but ice boxes
constructed so the electrical unit
will exactly fit into cabinet when
procurable. The vitreouS China
sink howl is built into a matched
and bolted hard maple top.
Lamp manufacturers contendine
with the same problem Of material
shortages are likewise making in
geniouS adaptations to stern real
Ity. They are using att types OF
uncritical material in lamp bases
in new combinations and design.
To procure additional lamp base
material some have secured the
antique shops for old carriage
lamps, popular in the COS, ornate
coffee and tea pots - even spit
ICONS The latter highly polished
and filled with soil for flowers
are being shown Offering more
difficulty is the discovery OF sub
stitutes for electrical units. Silver
and silver plate is being consid-
cred. as is the possibility that the
public may be converted 10 the
idea Of purchasing new lamps and
using their old cords, plugs. etc.
FURNITURE CHANGES
Paralleling the trend toward
searching out substitute materials.
and the use OF all old ones, there
is q marked tendency 10 conserve
and in a professional manner ma
terials not now critical. This is
seen in the newer types of furnl-
ture. Influenced by the small type
defense home. several furniture
lines are being simplified and re-
scaled without sacrifice 10 taste or
style. Illustrative Of this Is Strik-
ing design innovation suitable foi
small homes. II is a cross oi
French provincial furniture anc
modern in a living room dinettC
combination. while simplicity
functonalism and double duty
qualities are typical of new furni
ture styles there is no abandon
ment OF interest in traditional
pieces.
Buyers from areas menaced by
firebombs and blackoutS VIII fine
several protective devices on dis
play. There is a plastic blackou'
cane. with a battery IN the handle
that may be adjusted 10 emit hgh'
through the length Of The cane-enr
In varying colorS and strength
There is also folding partition
designed 10 hide light when at
tached 20 build ing entrances
NfANlgtt,r IN fnr rFT.rrir H.Y y.rIF4