davidaulloa/AmericanStories huggingface dataset:
Evening star., 1942-04-30
Advertise 10 Keep
Brand Names Alive,
Producers Are Told
Commerce Department
Cites Danger Of Losing
Value of Labels

Ey the Associated Press
Continued advertising to keep
brand names alive in the public
mind was advocated in the current
issue of Domestic Commerce, weekly
publication of the Commerce De-
partment.
With the advent of war, wrote
Nathan D. Golden, one of the de-
partment's industrial consultants,
the function OF advertising becomes
increasingly important and one of
its major jobs is providing infor-
nation to those fighting on the home
front and in the production fields, "
to help producers to increase out
put of fighting tools and promote
more efficient use of products by
civilians"
with the possible introduction of
the victory label for canned and
packaged goods" said Mr.. Golden,
"the question arises, what will hap
pen to brand names of merchandise
for which producers have spent
millions of dollars in advertising to
make consumers brand conscious ?
Come what may in our effort to
conserve materials, labels and dis
tinctive brand names may, of neces-
sity, become eliminated temporarily
from packages and products.
Manufacturers in Great Britain
have met this problem in safeguard
ing their investment in brand names
by continued advertising. Brand
names can and should be kept alive
in the minds of those to whom the
manufacturer must look for busi-
Evening star., 1942-04-30

kins and hands folded reverently
Even Misha wears an enraptured
smile as he drinks in the Sophie,
applauds feverishly along with
every one else, resolved not to let
Sophie leave the floor.
Chari is the dancing daughter Of
Lauretta and Clymas, Apache
maulers currently in the Shoreham
Blue Room. Her unprogrammed but
nonetheless sensational appearances
during several U. S. o. benefits in
which her parents have participated
have all but stopped the shows
Chari includes only few ara
besques, points and back bends in
her dance repertory. and she isn't
able to execute them any too
steadily. She intends to go to ballet
school soon and learn the finer
points Of the art, but still the au-
diences which have seen her can't
resist her. They figure she has q
long time to learn. For Chari Is
only years old.
3SAoy hOWCA A0AA6C VWA AttlC
ball OF flre, Roberta, has untoward
tastes in food. She doesn't think
50, but II mustard on potato chips
Isn't out OF this world then we all
may as well 60 on q diet of unsea-
soned geranium blossoms for the
rest Of our lives. Roberta munches
that grisly combination right in the
lounge, furthermore. And ask her,
too, how she enjoyed that "red Or
CANDY" with which she draped her
palate earlier this week. What
girl!
Earline King pronounced "Er-
leen," and don't be SO facetious) is
singing in the King Cole Room in
company with Bob Pace and in the
absence Of Evelyn Knight. Miss
knight is to return during the latter
part OF May.
Paul Young's Romany Rooms
show has q name, and it's appro-
pirate for the music-comedy up
heaval currently taking place there.
Earthquakes" it's called. And Alta
Blake, tapster, Is back to help keep
the rafters in a quaking state.
Evening star., 1942-04-30

plicated Dilling divorce suits during
which Judge Rudolph Desort re-
marked:
IF Mrs, Dilling doesn't answer
everybody else will begin to talk and
I'll have nervous breakdown"
The author of The Red Network" !"
suing her husband for divorce and
vice versa, was on the witness stand
when her attorney, Theodore Miller,
asked:
would you ever act as an agent
for Hitler?"
Il recommended Weinshenk for
that position" she retorted.
The judge Immediately held her in
contempt and fixed the fine, allowing
her five days to pay it. 1t was the
ninth citation cropping up in the
course of the two-month- trial.
''Weinshenk" is Maurice Wein-
shenk, Albert billings attorney.
AS proceedings were resumed,
Harry w. Standidge. attorney for Mr..
Evening star., 1942-04-30
Chinese Are Hearfened
By Roosevelt Speech
BY the Associated Press,

BY the Associated Press
CHUNGKING, April 30-Chinese
quarters here indicated today they
were greatly heartened by Presi-
dent Roosevelt's Tuesday night
speech-especially his assurance that
ways would be found to deliver war
supplies to China despite the clos
ing Of the Burma road.
In return for this assurance the
Central News said. China offers
for the comfort of President Roose-
velt and her other American friends
her unf1inching faith and unswerv-
ing determination which no ad-
verSitieS In Burma or any other
theater of war ca nSwerve."
The army organ Sac Tang Pao
said Mr.. Roosevelt's speech showed
that Americas man power and
resources have been sufficiently mo-
milized to enable serious blows to
be dealt to the enemy" and added
that the address would affect Axis
morale just as it will encourage the
Allies
Evening star., 1942-04-30

ness In the postwar period. If the
STABILITY Of advertised merchandise
is to be maintained, people must
be told continually of the high quail
ity of the merchandise bearing
specified brand names"
Mr.. Golden said that advertising
to promote more effective use of
products by civilians may call for
the use of larger space than ordi-
narily would be used for a selling
campaign" and that it was the type
Of advertising that would special
ize in long copy-long enough to tell
the complete story"
Evening star., 1942-04-30
Trade Mark REGISTERED. U. s. Patent once

Random Notes:
Sophie Tucker so far this week has
been singing those lines ever popu-
lar to her faithful following to
packed houses of the nostalgia same
Every one sits about Troika's tables
in rapt awe as the red-hot one clicks
her eyeballs roguiShly from side to
side. The walters stand with nap
Evening star., 1942-04-30
Fined for CONTEMPT,
Mrs. DiI|ing Faces
Jail Next Time
Another Stormy Session
In Divorce Cose Brings
Threat by Judge

Ry the Associated Press.
CHICAGO, April 30.-Mrs. Eliza
beth Dilling faces a probable Jail
sentence for the next contempt of
court citation against her. the last
and sixth one having drawn a $50
fine.
The fine was imposed yesterday at
another stormy session of the COM
Evening star., 1942-04-30

Weinshenk, inquired about the
source Of contributions 10 Mrs. Dill
ing's Patriotic Research Bureau.
Has this got anything to do with
my divorce or is this q sedition
trial?" asked Mrs. Dilling.
"I just fined you for contempt"
the Judge intervened, "and the next
time something like this happens
I'll send you to jail"
The judge denied the petition in
behalf of Attorney Weinshenk for an
order to compel Mrs. Dilling to pro-
luce list of documents and records.
Evening star., 1942-04-30
Poet Provides Vitomin Pills

PHILADELPHIA. (P). A new
working agreement between the
Empire Ordnance Corp. and the
United Electrical Radio and Ma
chine Workers &C. I. o. provides
that the company shall furnish each
of its 1000 workers with two vita
min pills daily.
Evening star., 1942-04-30

Lost and found columns Of Toxic
newspapers are crowded these days.
Every time IN American buys .
War bond the JAps lose face.
Evening star., 1942-01-14
Alien Board Will Hear
IS Cases al Fort Howard

The Alier Enemy Board for the
District vii assemble tomorrow at
Fort Howard, Md. to consider the
cases of Is enemy aliens lnterned
there. The aliens were apprehended
in this area.
United States Attorney Edward M.
Curran sail each alien has the
privilege O. calling witnesses to
show his friendliness to the United
States and that while lawyers are
not permitted to take part at the
hearing, they may appear as friends
of the alters.
The hearing is conducted in
secret and the board will then de-
termine wlether aliens are to be
interned TO, the duration of the war,
placed on parole or allowed to go
free.
The board held its first session
yesterday At Baltimore and dis
posed of fo,;r cases involving enemy
aliens at the Detention HeadQuar-
tiers at Gloucester City, N. ]. Mr..
Curran ano his assistant, Bernard
J. Long, attended yesterdays ses-
sion.
Evening star., 1942-01-14
Martin Unity Talk
Labeled Politics by
Democratic Chief
Flynn Reps Proposal
To Give Henderson..s
Job to Hoover

Chairman Flynn Of the Demo-
cratic National Committee today
charged that Chairman Martin
of the Republican National Commit
tee, in proposing the name Of for
mer President Hoover As price con-
troll administrator in place Of Leon
Henderson, was playing partisan
politics.
Mr.. Flynn said, also, that a major
ity Of the Republican Senators had
voted for amendments to the price
control bill to take away from Mr..
Henderson control over prices Of
foodstufis.
II am intrigued by the ingenious
ness and disinterestedness of the
minority party in its moves toward
national unity" Mr.. Flynn said.
Mr.. Martins proposal that Mr..
Hoover should be named price con-
troll administrator was contained in
an address in the National Radio
Forum Monday night.
Appeal for Unity.
In the address, Mr.. Martin made
Oil dHHCdl 4OI Adt4Olld4 odJ Zig
the administration and the country
should avail themselves Of the serv-
ices of men of tried experience and
proved ability. Mr.. Hoover's name
was among those used by Mr.. Martin.
along with those OF ALI Landon,
Wendell L. Willkie, Thomas E.
Dewey, Alfred E. Smith. John w.
Hanes and Lewis w. Douglas The
last three are Democrats who broke
away from the New Deal
MY esteemed contemporary
Chairman Martin of the Republi-
can National Committee, Mr.. Flynn
said, has nominated Herbert
Hoover to be price control admins
traitor. He does not state whether
this Is because Of the ex-Presidents
administrative ability, or merely as
a token Of the Republican desire to
signalize the adjournment Of pol
itics during the war period.
Condolences Noted.
"At any rate, Mr.. Hoover's name
heads the list Of people Mr.. Mar
tin thinks should occupy major posts
in the administration. Mr.. Martin
is thoroughly non-partisan In his
nominations, for he includes in his
list several Democrats. 1t is only
coincidence that among them are
conspicuous the names of Demo-
Gratis who opposed their partys
nominee in the last election and
were prominent in the forces af-
filiated with the Republicans
1T is likewise coincidental that
a majority Of Republican Senators
voted for amendments to the price
control bill, which would take away
the authority Of Price Control Ad-
ministrator Leon Henderson to op-
crate in relation to the prices on
pretty much everything we eat and
wear-except with the countenance
and approval Of the Secretary of
Agriculture-and hiked the pro-
posed ceiling on agricultural prices. !"
The United States Coast Guard
needs men.
Evening star., 1942-01-14
Clash Over Dance Fund
Marks benninq Session

A revolving fund of SIS was voted
the entertainment committee by the
Benning Citizens Association last
night, following clash between
President Howard L. Wait and
Committee Chairman E. E. Grassen
at a meeting in the Odd Fellows
Hall.
Mr.. Wait declared the bylaws
did not permit mourning indebted
ness by undertaking free dances for
young people, the first Of which was
held last month, without specific ap-
proval of the association. Mr.. Gras-
sen declared blanket approval for
this months free dance was given
at the last meeting.
Mr.. Grassen resigned his chair
manship, but remained a member
of the committee and pledged full
cooperation.
Harry Spywak. chairman OF the
Zoning Committee, reported apph-
cation has been made to change
from semi-commercial to 40-A parts
of River Terrace to permit construc-
ton of three-story apartments.
Claude A. Wood was made chair
man of the Metropolitan Police
Boys Club fund campaign in the
area.
Evening star., 1942-01-14
Mrs. Katharine Wy|ie
Leaves 100000 Estate

An estate valued at upward Of
100000 was left by Mrs. Katharine
v. H. Wylie, late Washington social
leader and prominent in the Toc-H
religious movement, who died Octo-
ber IS last in Brookline Mass, Dis
trict Court was advised today in q
petition for the probate Of her will
The American Security d Trust
Co., executor, filed the petition. The
will, dated June 10, 1926, sets up
trusts for the benefit Of the members
of her family.
Mrs. Wylie left two sons and two
daughters. who will share in her es-
tate. She left $445 ,238 in personal
property. mostly in stocks and bonds.
Her real estate in the District had a
total assessed valuation of $176,288,
while in Montgomery County, at
Carderock, Md, she had property
valued at s6,450; in Miami, Kans.,
real estate worth $500 and three cot
tages in North Hatley, Province of
Quebec, Canada, estimated to be
worth $4,000 Debts Of the estate will
be about $1,000, the court was ad-
vised.
Evening star., 1942-01-14
Japs Declare Hong Kong
Is Nearly Back 10 Normal
By the Associated Press.

By the Associated Press.
TOXIC. IAN. IA (Omcial Broad
casD.-A Do.nei dispatch from Hong
Kong today reported that con-
ditions in the Japanese-captured
British crown colony had returned
virtually t. normal" both on Hong
Kong Island and in Kowloon, on
the mainlasd.
The dispatch said bus service
had been restored and the city
lighting system put in operation
again unde. supervision OF a civil
service reconstruction committee
formed by Chinese residents and
the Chinese Chamber of Commerce
with the all of the Japanese army.
"A few Americans and British"
the dispatch added. were helping
in these projects. but the rest were
interned in 4 hotel in Kowloon."
Banks We're reported still closed.
with exchange brokers carrying on
the colony's financial functions.
Chief problem was said to be the
10000 Chinese refugees who fled
to Hong Kong to escape the war.
This situation. Domei reported, was
being eased by sending 5000 OF
them daily back to their farms on
advice of Japanese army authori-
ties.
Evening star., 1942-01-14
Capital Yacht Club
Seen Probable Base
For Coast Guard Unit
Slips for IS Vessels,
Quarters for Crews
Would Be Provided

, The Coast Guard is considering
taking over the Capital Yacht Club,
Tenth street and Maine avenue
S.W, as a base for Coast Guard YES
sells operating on the Potomac River
patrol. 80
Disclosure that the service had
decided on the site as best suited
for q base of operations came fol-
lowing a meeting Of club members
last night, marking the organtza-
tion's 50th anniversary.
Richard s. Doyle, former club
commodore and chairman Of COM
mittee named by the flag officers to
discuss the problem with Coast
Guard ofI1cials, said that the newly
appointed captain for the port of
Washington, Coast Guard officer.
had requested that the clubs two
story home and q portion of its
docks be turned over to the Govern
ment for the duration of the war.
The service Is looking for a
sufncient number of berths to &C
commodate eventually a fleet of IS
Coast Guard Reserve vessels as well
as billeting quarters for their crews,
Mr.. Doyle said.
Coast Guard headquarters veri-
fed today that officials had combed
the Washington water front for a
base and had found the facilities
at Capital best suited for their pur-
poses. A spokesman at headquar-
ters said that negotiations were
now under way between club off,
GERS and the senior Coast Guard
officer of the Fifth Naval District
at Norfolk.
In the event the transfer Is made.
the club will be forced to suspend
operations, members agreed last
night. 1t has a membership Of 157,
with approximately 100 boats of all
Si1oe
Evening star., 1942-01-14
A. N. A. Councils Oppose
Random Vitamin Dosage

By the Associa ted Press.
CHICAGO, Jan. 1.-THE Ameri-
can Medical Associations Councils
on Food and Nutrition and Indus
trial Health expressed disapproval
yesterday of "the mass, indiscrim-
mate administration Of vitamins to
industrial employees.
In report to the associations an
nual Congress on Industrial Health,
the councils held:
1T is irrational from the thera-
peutic point of view and therefore
has no place in industrial health.
1T Is unwise nutritionally, because
special vitamin preparations cannot
take the place of valuable natural
foods in achieving the completely
satisfactory nutritive state.
Because good diet can achieve
all that vitamin preparations have to
offer and more, the practice is
uneconomical."
Evening star., 1942-01-14
More Enemy Diplomats
Are Sent 10 Resort

Additiona. members Of the staff
of the Italian Embassy and of the
Eumanian and Bulgarian Legations
"are being concentrated" at White
Sulphur Springs, w. Va, while
awaiting departure from this coun-
try. the State Department an
nounced today There was no ex-
pie nation whether the diplomats
had left WASHINGTON.
The Cerr1an Embassy and Hun
garian Leoation stats already are
established at White Sulphur
Springs, with the Japanese Embassy
and consular stats concentrated at
Hot Springs, Va.
Negotiations hac rSon under way
since soon efter this ntry entered
the war for an exc lge OF Axis
diplomats II the Un.0sd States for
American diplomatic and consular
officials in enemy countries.
Evening star., 1942-01-14
BY the Associated Press.

BERLIN, Jan. IA (Ofncial Broad
cast) The German high command
reported today the sinking OF four
merchant vessels totaling 1000 tons
in an Atlantic convoy.
1t said the sinkings occurred In
a bitter fight by lone submarine
with the convoy which, the daily
high command communique said
was strongly escorted.
In the northern Arctic. the bull
letin added, bombers sank a 5000
ton merchantmen.
In the air war against Britain. the
high command said an 8,000-ton
merchantmen was sunk yesterday
during the day and another vessel OF
the same size was severely damaged
Harbor installations and industrial
plants also were bombed, it added.
Evening star., 1942-01-14
| 8O-Pound Baby
Hippo Arrives
AT Zoo Here

The birth of an 80-pound baby to
Pinkey, a Zoo hippopotamus, was
announced Uoday by DR.. William M.
Mann, Zoo director.
The youngster came into the
world at am. william H. Black
burne. heaokeeper at the Zoo, and
several othrrs had joined DR.. Mann
in an all-nght vigil.
The father is Bongo, q three
tonner. The mother weighs a mere
$500 pounds. The sex of the
youngster las not yet been de-
termined.
The last hippo baby at the Zoo
was born tc Old Nom, who died 10
years ago after presenting the es-
tablishment with half a dozen
youngsters.
Evening star., 1942-01-14
the essence" in solving the indi-
vidual transportation problem.
1t was as follows:

the essence" in solving the tndi-
vidual transportation problem.
1t was as follows:
Cd Sufficient supplies Of repair
parts to provide for the maintenance
of the 100000 cars now on the
highway; (2) draft deferment for
proven automobile mechanics to
encourage them to stay in service
stations instead of seeking employ
ment in war industries; 90 appi-
cation of the prospective "rationing"
plan for automobiles so the stocks
now frozen will be out of the
hands of dealers by July l, and 90
a production program of 100000 cars
a month between April ! and De-
cember 81. This number. he ampli-
fed, added to the 100000 new cars
held by dealers and the 205 900 to
be produced this month, would COM
pensate for about so per cent OF
the vehicles that will become un-
serviceable this year.
The phrase AL out for victory is
meaningless if the American Gov
ernment worker can't get to his
place Of employment" Mr.. Ourisman
said.
Communicating Fear Felt.
Testimony also developed that
alarm had been spread among car
owners by the press conference
statement Of Mr. Henderson on
January 2 that communicating
of automobiles was "one of the
gloomy possibilities Of a prolonged
war. While Mr.. Henderson later
had sought to allay such fears,
witnesses said that his first state
ment had halted used car sales
and had also prompted owners
to dispose of their cars. John E.
Raine of Baltimore, representing the
Maryland automobile dealers, said
published reports of the Henderson
statement had very seriously af-
fected business"
Meanwhile, modification of the
tire rationing program was urged
yesterday by the executive council
of the American Federation OF
Labor to meet the needs of trans
portation services essential to the
health and welfare of the people"
Daniel j. Tobin. head of the A.
F. L. Teamsters Union, estimated
that strict enforcement of the
rationing system would throw al
most 100000 truck and taxicab
drivers out of work.
Evening star., 1942-01-14
Henderson Tries Out
New Bicycle Designed
To Save Steel, Rubber
Price Administrator
Shows Skill by Tokine
Secretary for Ride

The problems of wartime produc-
ton had Price Administrator Leon
Henderson on a bicycle this morn
ing, but not because the tire ration
ing program forced him to give up
his automobile.
Mr. Henderson was inspecting the
new Victory" bicycle, designed to
save needed steel and other metals.
at the first of two demOnStra tionS
here by manufacturers to prove how
they can aid the country's war
effort.
At the second, tire manufacturer
showed Secretary of Commerce
Jones a tire made from rubber OBJ
tanned from the guayule plant and
1t looked just like any other tire.
The first was the more spectacular
demonstration Mr. Henderson, cigar
at a jaunty angle and his wide
brimmed gray hat waving in the
breeze, rode bicycles He rode for
newspaper photographers, for news
reel men, for retakes and for close
ups.
During most of his bicycle riding,
which occurred on the Mall across
the street from his Offices, Mr. Hen
derson passed up the new Victory
cycle for an older model there for
contrast-a delivery cycle with
wire bask in front, which turned
out to be an excellent place for car
rying a small, blond O. P. M. secre-
tary named Betty Barrett.
The Bicycle Manufacturers Asso-
citation, represented by its secretary
treasurer. H. M. Meloney, said the
new cycle, with not spot of chrome
trim and with smaller tires, was de-
signed in conference between the o.
P. M. and the manufacturers. 1t
weighs "a pounds, or less, which
means q saving of approximately Is
pounds Of steel and other vital
metals, per cycle. The meaning of
the figure is indicated by the pro-
duction figure for bicycles for last
year-2,00O,00O.
Eventually wood pedals and ham
die grips or guayule rubber will re-
place the current rubber ones.
Secretary Jones, when he was
shown the all-guayule tire and
guayule plant today by William
O'Neil, president Of the General Tire
& Rubber Co., commented that he
had seen that stuff all over Texas,
but never knew what it was.
The cost of the guayule rubber in
the tire shown Mr.. Jones was 17l2
cents a pound, the ceiling set by Mr.
Henderson's Office. To this there is
added an approximate 20 per cent
cost for shrinkage, bringing the cost
to only slightly more than that of
obtainable hevia rubber. Its wear
is estimated as about 80 per cent Of
that of hevia rubber.
Evening star., 1942-01-14
Donish Ship Reported Lost

BERLIN, jan IA (Offlcial Broad
cast R.-A Copenhagen dispatch
said yesterday the Danish Foreign
Once announced the sinking OF the
1,e50-ton Danish steamship Axel
Carl in belligerent action. The
dispatch said the crew OF 20 were
rescued and interned.
Evening star., 1942-01-14
4 Ships in Convoy Sunk
By Sub, Nazis Report

The Star notifies its readers
that this dispatch ,UdS sent by
permission of an enemy country
and may contain propaganda.
No ne,Ds is permitted to be sent
from Berlin, Toxic or Rome
unless it SerUes some purpose.
Read it. as it is printed, for
,Dhdt it is North.
Evening star., 1942-01-14
Doq Serves Beer

A dog adopted by a hotel in Sus-
sex, England, fetches beer for GUS
toners and cloths to wipe the coun-
ter, and rings q bell for time.