The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1942-09-15

ieTe iris sorse are two
toned N diagonal weave. her
ringeone and hrd's-eye
HighhEh,ed in ths fleece pc
tare are ths nsw enes with az
much a. q ss1< content n
essein fibre. Made from milk.
Il has the look ef Wool and
the warm feel
oBsoIEsCENCE AVOIDED
New fashion rulings are
hssed entirely on existing
fashions, They are net intend
81 10 make your pfeseni ssr'i-
robe obsolete. or n freeze sx-
isting stocks, They are COM
mon sense rulings 10 escape
RECOMMENDATION. % eiiminste
waste and. most Of all. 10 help
Americas war program
Were changing the cut Of
our coats. without disturbing
the style -. q contribute the
wool to our soldiers, We're
achieving the effect with line
...not with frills. and trans
lating our silk dresses into
rsrsehutes,
We're eliminating everything
that IL not necessary. that We
may convert millions ~ yards
of fabric. plus valuable ma
chimes and countless man
hours. to the manufacture Of
Americas weapons of war;
STILL WITH Us
Fashion il and always VIII
he with us. New fashion r,il-
ings brook no compromise with
quality accept no substitute
for becominenes or wesrsesii-
~.
The changes are % slight
that they are scarcely notice
able, two inch hens instead of
three. aim skirts that nstter!
Waste 10 q national sim.
n 10 unpatriotic 10 put away
prs-limitation clothes. wear
them. enjoy them. and know
that you are adding bit to
the great effort Of fashions
enlistment for victory,
Shortage IL a word that crops
up on every side nowadays
The answer depends entirely
on what IL meant by shortage.
II II means that you cannot
20 10 the market and get ex-
actly the quality of material In
the particular fibre content you
want. the answer Is yes Or
n shortage means specific pure
silks. certain qualities OF
worstsds and woods, = limitation
OF the quantities OF eottons
and rayons that may be pur-
chased the answer Ia yes.
SOMETIMES BITTER
But there IL actually no
shortage As long as II IL pos
sible To obtain materials that
In many instances are better
than their predecessors, and,
In no case any less part Ut
the trim fashion picture Of the
American woman,
The actual reserves are df-
ficult 10 estimate for there In
no way 10 check accurately
the extent OF pre-limitstion
boarding in large manufactur-
ing concerns. Then too. the
spreading of stocks on hand
cannot be estimated. for II de-
ponds on the styling OF mater
ials that keep 10 the minimum
weight TO fulfill their function
al purposes 4. E. and depends on
immediate observation Of the
wPB regulation order L-so.
aimed at fabric conservation.
PRo-RATING BEGINS
All divisions OF the fashion
fabric industry =. woolens, cot
tons. rayons -. are already pro-
rating their lessened prodne-
ton OF NEW fabric among their
regular garment manufacturing
customers and the retailers. In
their turn the manufacturers
will probably prorats orders
to retail stores.
This will force retail stores
into q long range policy OF
merchandising. with the initial
order constituting the compists
order without the usual replace
ment facilities that have bean
their mainstay in maintaining
complete sizs and color stocks.
Perhsp. you'll look a little
farther. shop a little longer to
find the garment that fits and
suits you. but what women
doesn't love a foray into the
market.
ELL Waydyohe