The Ypsilanti daily press. (Ypsilanti, Mich.) 1928-1962, 1942-06-30
DRIVING 1T HOME

The government is really getting
down TO business in the matter OF
raising money to carry on the war
driving home to one class at a time
just now the retailers Of the ma
tion-the fact that war means sac
rifice Of energy, time and profits.
Next 10 small manufacturers, who
have no material for routine pro-
duction and no war contracts for
emergency production, are mer-
chants whose prices are curbed and
whose profits are squeezed TO a dan
gerously low point by increasing
costs OF operation. There is only one
way for them to overcome the war
time handicap in any appreciable
degree. say government agents.
That way is to become better mer-
chants, buy wisely, give best posi-
bic service and drive everlastingly
for volume to offset narrowing mar
gins OF profit.
To encourage alertness, to direct
attention of the public TO those who
respond most helpfully in the appeal
for more money and 10 substantially
boost the sale OF war stamps and
bonds, the government is institutlng
a nationwide drive for enlistment o;
all retailers and their salespeople In
selling general securities in addition
10 their usual merchandise.
The drive starts today with a tre-
mendous wave OF publicity. Newspa-
pers, radio, billboards. special
speakers are bending TO the task OF
boosting sales TO the top. or the bill.
lion dollars TO be raised before next
May the Michigan quota is $4,000
600. This represents approximately
Two per cent OF retail sales.
Opinion has been expressed that
this goal is low, that II will be
passed long before next May, but 1t
must be remembered that the retail
ers have stiff competition in this
business OF selling government Sc
curities. There are many other
statesmen in the field. Ypsilanti. for
example, is already close 10 the mil
lion dollar mark and new pressure
may be expected along channels al
ready in operation.
We haven't started yet 10 feel the
pinch OF the war, we are told, but
II we don't get down to hard work
and sacrifice pretty soon, IL may be
too late when We DO start With
merchants and sslespeople continu-
ally driving for Victory sales, the
government feels that war con-
sciousness will spread and that sen.
timentt will kindle into the fighting
spirit that must prevail TO win.
Too much praise cannot be voiced
for the magnificent response OF re-
tailers to this special appeal. II the
response in Ypsilanti is an indica-
ton, there will be a glorious buying
spree started "a the stores drop
usual business az noon Wednesday
for fifteen minutes and concentrate
on the beginning OF one of the great
est wartime sales In history.
II is hardly necessary 70 say that
merchants who are responding to
this emergency appeal are desery-
ing Of special consideration and sup
port. Every resident who appre-
ciates in any degree at all the value
Of cooperation and patriotism. can
not help sdmiring the men and
women who willingly plunge into
this vital work. They are courag-
eous, they have faith in American
ism and love the ideals for which u
stands. They have the old pioneer
spirit Of devotion, perseverance and
regard for the rights OF others.
They are the heroes OF the home
front, and so we hail them with
most profound good wishes for their
ultimate success--success In selling
which will mean success in fighting
through TO victory.