Imperial Valley press., 1942-03-04
Every
State
Included

To market To market 49,.
In every state in the union rol
the thousands of carloads of 1000
grown in the desert below sea level
which is Imperial Valley
.. Every month in the year I'M
perial Valley grown food is serrec
on the breakfast luncheon, anC
Dinner tables in virtually eN cry nook
and corner OF the United States.
Imperial Valley melons or grape
fruit for breakfast Imperia
Valley honey for the hot biscuits
Imperial Valley butter I'M
perial Valley cream Sausage Of
steak from animals faUcned in this
lush agriculture, paradise.
THE WHOLE MENU
Imperial valley lettuce IN q unch-
con salad Imperial Valley or
angc Juice imperial Valley
chicken made into pics -. Impcr-
.ial Valley peas
FOR DINNER
81 Imperial Valley carrots bycwnct
around a rcaS; taken from bee
fattened in the Valley Imper-
ial Valley string beans I'M
.perial Valley avocado salad
Imperial Valley squash I'M
.pelial Valley strawberries in short
cake
But how Gees the food Get from
the desert below sea level to tho
thinner tables Of the nation?
- Freight cars and trucks roll out
-sf Imperial Valley in a never end
ing stream OF yeGr-around SER
vice
SYSTEM IN SKELETON
Here is the marketing system
skelett lized The farmer takes his
products 10 the packing shed if its
the kind tila. has to be packed. Tho
buyers GO &c The sheds. look over
the products. and purchase ttcsC
they want. Tic products then roll
TO mark"t
Chicago S thc GT-.. G4S.riJu.ior
center and New York City is the
greate>t market for Imperial VAL
ley rr duets.
= Tha doesn't mean. h h,we"er that
no other city gets Imperial Valley
products One day last month let
tllce wen; to markets in Chicago
New York. Philadelphia PITTSBURGH
Detroit, Cleveland Boston. Baltl-
more. Kansas City ST. Louis. Gin
cnnati. Washington. Minneapolis,
St. Paul Atlanta, and Fort Worth.
The same dav Imperial Valley let
ftuce relied to Portland. Seattle.
San Frsncisco, and LES Angeles
This distribution is typical of the
marketing of most Of the valley
products The products are redis-
tributed from the great marketing
centers through the wholesalers
Nor have Imperial Valley pro-
ducts always been confined to tho
tables in the United States. Be-
fore the war. Imperial Valley pro-
ducts were enjoyed abroad. That
export business stopped. Of course.
when the blockade went on food
products.
WAR BOOSTS DEMAND
BY the way, the war has not n
creased the demand for valley
products al all growers agree.
Valley growers do have an ad-
vantage which the climate ant
the seasons give them. While !.
greater portion Of the nation i
locked in ice and snow. many
fruits and vegetables are being har-
vested and marketed by valley
rancherS. Most CT the nation L
out of competition in the winter
months with only Florida. southern
Texas and southern Arizona in the
field against Imperial Valley growL
products
AHEAD OF RIVALS
The climate. irrigation. and tht
,0il permit ranChcrS to ect ava;
ahead of thcir rival growers IL
other sections. They have the ad-
vantage over their nearest rivals
Arizona, because they arc nearer
the market in Los Angeles. Arizona
has a Slight edge Cn Imperial VAL
Icy as faI as eastern markets go.
Imperial Valley can grow almost
unlimited amounts Of food pro-
ducts No one knows how much
because growers never have haC
the 90 signal permitting them tc
grow as much as they possibly
can Then. too. there are the as
yet undevelcped acres in the east
and west mesas, some day TO be
opened to irrigation.
II more food is needed. Imperial
Valley will grow it.
f