The midland journal. (Rising Sun, Md.) 1885-1947, 1942-06-05
pa & SON

2sy ii As&ts&9IE
Released by Western Newspaper Union.
INITIATION
A SERIOUS PROBLEM
INITIATION is MORE THAN A
THREAT. It is very serious dan
ger which we face. Should it come
in the wild form experienced by
Germany, and to a large extent by
France, following World War I, it
would, in all probability, cause us
to lose the war.
Germany recovered largely be-
cause to considerable extent we
fed the German people. We loaned
her 100 per cent American dollars
with which to buy American food
products. She never repaid those
dollars. We could not find a friendly
people who would be able to feed
US under imitation conditions.
In an effort to avoid the evils Of
imitation, we can certainly accept
limitation on profits, limitation on
wages, ceiling on prices, and pay
heavy federal taxes for war purposes
for the duration. We can do these
things much more cheerfully for
limited time than be slaves to the
Huns for generations.
We are engaged in an "all-out"
war, and that means either sacri-
fees for the period Of the war, or
slavery.
BUSINESS AND
AMERICAN PEOPLE
WE, THE RANK AND FILE of
the American people, are part of
American business. We are the 81
lent partners. 1t makes no differ
ence as to what our job may be,
whether that of a mechanic, mer-
chant, clerk, member of profess
sion, a farmer, or what have you,
the continuance of that job is de-
pendent, directly or indirectly, upon
business.
Business conducts an intelligent
effort to sell its products. 1t buys
newspaper and periodical space,
time on the air, billboards and other
forms of advertising, in which to
tell of the advantages to the pur-
chaser of those things business pro-
duces. In its advertising it does
not tell of the advantage to bust
ness gained by the sale of its prod
ucts. It tells only of the value to
the purchaser.
But business makes no effort to
sell itself to the people, its silent
partners. Business takes it for
granted that we know all about this
American institution in which we
are so vitality interested; that we are
familiar with our relationship to
that institution and that it can call
upon us whenever it is in need OF
assistance.
Not realizing our relationship to
business; not realizing how vital the
continuance of business is to our
personal welfare, we do not heed its
call. To us, the rank and file of the
American people, business is an
enemy that will prey upon us If we
do not prey upon it. It is our part
to take from business all it is pos
sible to collect, not realizing that in
doing so we are taking from our
selves.
What business needs is as compe-
tent an advertising manager and
staff of copywriters for itself as it
has for it's products. It needs to
sell it's silent partners on its value
to them. The fact that business has
not done this-has not shown us our
relationship as silent partners-is
largely responsible for our present
attitude of "soak business"
FARM LABOR
IN CALIFORNIA
THE GOVERNMENTS of the Unit
ed Nations, including our own, are
calling on American farmers for
greater quantities of food. The farm
ers are asked to produce more at
time when they, like all other indus
tries, are short of help because Of
the call to the colors of hundreds of
thousands of farm boys.
California proposed to solve, or at
least partially solve, the farm help
problem during the fruit and grain
harvest season by inducing school
boys of IS years and over to forego
their summer vacations and vollIn-