Nogales international., 1942-07-10
Community Death Or A Doctor Fee?

do by running down our Heaven-on-Earth to every
one they contact, they want to choke the most en-
chanting singer of this erritorys merits-the Cham
ber Of Commerce-and leave our most effective
provider Of new business PROSTATE and gasping for
breath.
This time the bellyachers have stopped to robbery
They've stolen the tashed battle cry of politicians
who have nothing else to offer "Cut Down Taxes"
Their argument runs something like this: Grub
Der raoning has put end to tourist business for
the duration of the war, and probably for eternity.
The Chamber of Commerce has been buying adver-
tsng to induce people spend their greenbacks here,
making the place more prosperous, and We haven't
liked it. Now there won't be any tourists. The city
council and county board of supervisors should cut
, down their contributions to the Chamber of Com
merce and scrape few mills off the tax rate. Not
that it would save anybody any real money, but just
for the principle of the thing"
That's their talking point and it has as many
holes as we'd like to see in Hitler and Hrohto.
Regular tourists (i.e., people travelling through
the country strictly for peasure) admittedly get
ting fewer in number, although we still see enough
ouofsate cars here to warrant advertising for their
patronage No actually knows whether the class
of visitors who spend their entire winters i'll the West
will raise or lower in number. Colorado has reported
this type of summer trade on the increase
Tourist business Ge. business from outside
Santa Cruz County, is on the upgrade and can be
built into tremendous flood if we'll spend more
not less-money on promotional advertising
Wnor6 S IL coming from! 1ucSOn PnOenlX, Fort
Huachuca, Mariana, and every place in southern Ari-
zona which has defense work or army personnel
Three months ago this type of tourist business be-
gan dribbling in. You can verify for yourself how
much it's grown by looking around the border any
weekend You can get some idea of what it can be
built into by considering the fact that Phoenix and
particularly Tucson booming as before in
their history.
Tucson admits having less real tourists, but they
aren't bowling. They can't take time out for such
fOolshness. Hotels are bustling and on a regular
business day you often have to wait your turn to re-
ceive service in cafes The city is janmed with army
men and defense workers and their families along
with continuous flow of relatives and friends who
come from all parts of the country to visit these new
coners gathered from everywhere. All these people
have money to spend and willingness to spend it
and they also can always manage transportation
Gown to the border without difficulty. They'll do it,
too, ii we make them want to come by telling them
what we have to offer in climate and amusement.
Contrary to the general idea locally Nogales
isn't widely known. You can find many long time
residents in northern Arizona who know no more
than the general vicinity of city and who know
nothing about it. Also contrary to general belief a.
large percentage of Americans shy away from the
border because of disastrous experiences yp-jonts
Which fiourshed in some border towns during prohi-
btlon days. Nogales is and has always been the best
border town. We know it, but others must be told
yes, convinced.
Word of mouth advertising is bearing some re-
suits but it is too slow and too scattered The Cham
Der of Commerce has never had budget large enough
to adequately tell the story about Santa Cruz County
and the border to the outside world. Every civic
minded citizen will disregal tic ridiculous idea that
would all be better off financially save the few
pennies it costs each taxpayer to have the chamber
continue this vitality necessary endeavor California,
the most successful of all tourist enticers is actually
increasing their advertising expenditures by stagger
ing sums.
Thousands of new arrivals with SuIDI1S money
and leisure time their hands are literally on our
doorstep waiting to be invited inside. Right now,
while the influx is reaching it's peak we must induce
them to the border instead Of waiting until they get
in the fixed habit of going other localities which