Milford chronicle., 1942-02-27
SIMPLIFY YOUR BEAUTY
ROUTINE FOR 1912
Says Helena Rubinstein In An
nOuncing Her Famous Annual
20@o Sale

As a woman, and as an American
1912 will find you assuming an i'm
portant role in the national defense
program. You will be so eager to do
nate your time, your energies and your
abilities toward this one all-important
goal-you will probably find less time
/ for your own personal beauty needs
and good grooming. And yet, accord
ing to Helena Rubinstein, famous
beauty authority, good grooming will
be more important in the coming year
than ever before, and you must not
neglect yourself because lin order to
do a job WE'LL" says Madame Rubin
stein, "a woman must be sure that she
looks well. She draws her courage, her
hope and her strength from the know
ledge that she is attractive and we'll
groomed."
Now you can stock up on the beauty
essentials which you will need to keep
you at the peak of your loveliness at
a minimum expenditure of time and
money, for during the week of Febru-
airy 2S, you may purchase Madame Ru-
binstein's famous preparatiOns-her
creams, lotions, powder, and lipsticks
at a saving of 20Go. This annual 209o
sale, which is eagerly awaited by every
beauty-seeking woman, takes place this
year at CoOpersmith's from February
2S to March 7, inclusive. Here is won
derful opportunity to budget your
beauty and save the difference for de-
fense stamps and bonds.
Since time will be more precious
than ever before in 1912, you will have
to simplify your beauty routine, and
Madame Rubinstein suggests these
"Quickies"-time and budget beauty
savers-to keep you looking your love-
liest:
Two MINUTES: (HigM and mOrHing)
Cleanse massage with Pasteurized
Face Cream, one cream that does the
work of four. Two minutes and your
skin has been cleansed, softened, mas
saged and soothed. A time-saver. A
money-saver.
ONE MINUTE: (RigM and mOrRiHg)
-RouSing wash with Beauty Grains.
If your skin is inclined to be oily or
blemished, this grain wash does the
work of a treatment in one minute.
ONE MINUTE: before making ub)-l
Apply Town and Country Makeup
Film to give your skin both hatery and
protection from winter winds or indoor
heat-and be sure your makeup will
stay on all day long.
ONE MINUTE: Waterproof Eye Beau
the remarkable Water
proof Mascara, which goes on in one
minute, giving your eyes incredible
depth and sparkle, your lashes magical
thickness. And it won't smudge or run ,
even if you're caught in a downpour.
FIVE TO FIFTEEN MINUTES: Gala .
Masque Pickup. For special occa- .
sions, for gala evening benefit parties,
give Yourself a quick beautifying pick
up masque treatment with wonder
working Herbal Masque. A few min
utes and you feel as radiant and up
lifted as though you've had an hours
Ordinarily, this stream-lined, efec-
live beauty treatment would cost you
5000, but during the 2O95 sale, it can
be purchased for $+.SO-leaving you
with $1.2O to buy defense stamps for
your country. t @
Should you have any doubts about
which "Quickies" are best suited for
tour type of beauty, be sure to con-
,ult Helena Rubinstein's specially train
ID expert at Coopersmith's and have her
ielp you to he your most beautiful self
his year.