The Waterbury Democrat., 1942-09-16
BACK
 WAR BONDS PLAN
Ten Percent Savings Idea Given Impetus by Movie
 Stars Personal Pleas

One phase of the motion picture industry'S war bond drive has al- ready proved itself 8 sweeping suc- cess-a phase that will have no specific bearing on the industry's billion dollar sales objective for September. This is the vastly in- creased number of factories and war production plants that have stepped into line on the ten per cent pay savings plan since the drive started.
 Under the impetus of visits from Hollywood stars, scores of large fac- tories have already reported striking increases in their payroll deduction enrollments. In every instance where "star rally'' has been held at a factory, the workers have in- creased their previous pay-envelope war bond deductions to bring the present average well above ten per cent.
 The Treasury Department has ex- pressed itself as vitally concerned with the payroll plan, stating that if deductions can be brought up to ten per cent of payrolls in all types of industries throughout the coun- try, the present voluntary system of bond selling can be continued. Should the movie industry's Sep tember efforts raise the August pay deduction average of 5.3 per cent substantially closer to the 10 per cent goal, the drive would be con- sidered a success, Washington states, even if the billion dollar gen. eral sales objective is not attained.
 For this reason the film stars who are now covering three hundred cities throughout the country are devoting approximately half their time to factory rallies, the plants being designated by the war savings staff in each locality.
 The actual black and white audit ing results of the factory rallies will not begin showing up until October, but from that point on will have provided permanent material con- tribution to the work of the Treas ury Department and war savings staff. In the factories visited to date including very large quota covered on Labor Day, male stars and glamor girls seem to have had almost uniformly successful results
 After Hedy Lamarr's visits to the Johnson and Johnson plant in Elizabeth, N. J., one hundred per cent enrolment for the bond saw ings plan was announced. At the York Safe company, in York, Pa, Miss Lamar raised $2o,000 in addi- tional salary pledges during brief visit.
 Jimmy Cagney's vehement and straight-from-the-shoulder talks to thousands of workers in Gary, Ham, mond and East Chicago steel mills brought an earlier average of four per cent savings enrolment up ahead of the ten per cent mark. In Michigan City, 12,000 Studebekare and Bendix workers signed 12.00C pledges after CagneyS visit. Walter Pidgeon, Joan Leslie and Adolphe Menjou produced equally heartening results at the giant Kaiser shipyardS in Salem, Oregon | O41dk 4Co 44A0SA4DCAAb <AAA4A 4SANAAS@AO AO@ V , and Virginia Gilmore promoted an enormous increase of ten per cent salary allocations in the New Ha- ven, Hartford and New Britain areas.
 Immediate results, on an unan- ticipated scale, were reported after : Edward Arnold and Frances Dee ; had addressed 1000 personnel di- ; rectors at luncheon at the Pea body tOtel Ixi Memphis. After the visits of the same stars to East St Louis, H., salary pledges jumped from 8.2 per cent to 12.4 per cent, 45 per cent increase.
 Another striking development oi the drive, this time through the eff forts of Hedy Lamar, was reported in Newark, N. J. Col. Franklin boiler, president of the Prudential Insurance company, pledged that prudentials 10000 salesmen would be given quotas and act as "Cou' mandos" in the bond drive.