Evening star., 1942-08-15
Opening Of Gahincke|
Spring Valley Store
Has TimeIiness
Downtown Brought to
Outlying Area as Means
Of Transport Contracts
BY MARGARET NOVEL;.

Timely is the opening Monday OF
Garfinckel's Spring Valley store
Just when women are wondering
how they are going to get all the
children downtown to be outf1tted
for school they find that down
town" has moved out TO them. 1t
is not Just a branch of the main
Julius Garflnckel's, but a complete
store, with most of the departments
and facilities of the older eStab-
Iishment, plus all the charm and
convenience of being just around
the corner. Garflnckel's again
serves the community at time
when transportation to the source
of supplies is increasingly diff1cult
For the last few years, with the
selection of several Silver Star homes
in the vicinity of Massachusetts,
avenue and Fordham road NV,
the attention Of the public has been
called to the convenience of living
in the country with no loss OF in
town" facilities. AS the area has
grown I'D with its distinctive homes,
excellent bus service, fine shopping
area, theater and parklike back
ground. it has become a MODEL OF
fine city planning.
Choice Shows Foresight.
The wisdom of selecting this area
for a beautiful new store is an ind1-
cation of foresight and modern
thinking on the part of Julius Gar
f,nckel IL Co. which should bring
them great success.
The fact that world conditions
make 1t necessary for all OF us 10
stav close at home makes the service
they offer doubly important at tnls
time.
The w. c. & A. N. Miller Co. who
have made Spring Valley synony-
NOUS with good living, built this
structure for the Garfinckel Co
with their long experience in de-
signing and building for the WASH
inpton scene, they have been highly
successful in setting Just the right
note. of dignif1ed informality at
Spring Valley. The same complna-
tion of good proportion, clean Ia
cade and interior charm Whlch
make the shops of Williamsburg
irresistible has been used 10 40
vantage. With the neighborhness
of the corner stone, which every one
loves, are all the joys OF air condi.
tioning. wide windows, plenty OF
light and the clear modern colors
of 1912.
Interior a Work of Art.
The interior of the store, designed
bv Williams g. Harren of New York
is q brilliant work of art. Their
work is already known here since
they we're in charge of the new in
teriors at Garfinckers F street
store, but they have far surpassed
their earlier efforts. Within the
shell of a traditional-type building
they have constructed background
which Incorporates the very best
of modern thinking in terms OF
color and design, as well as technl-
cal ability AS you stand at the en-
trance the whole interior OF the
store Is visible.
Light, both from windows and In
direct fixtures set in the ceiling, Is
calculated for all Of its decorative
value The walls and partitions
flow from one point to another with
variations of color.
There are no abrupt forbiddlne
angles. Each vista is subtly de-
signed to lead you from one point
to another and the color Is enchant-
ing SO that you find yourself follow
ing most willingly. The silvery grey
green which in varying shades form.
the background tone of the frs,
floor is exquisite. 1t is the perfect
foil for lovely clothes and brillian
gems Of accessories which are PLACED
in lighted cases set in the walls
These are framed in high colors
such as magenta, clear yellow
strong pink or an amazing shade o.
blue violet.
Filtered Through Curtain.
Formal dinner gowns are shown
before an imposing, ceiling-heigh
window where white light filter
through a sheer glass-cloth curtain
Little girls clothes come from al
alcove, pale pink and flower-spat
tered, which has huge PATCHWORK
quilted pouf, as big as merry go
round, in the midst of the foo
repeating all the color on the wal
The tiny dressing rooms, each on
different, repeat all the lovely color
of the main salon.
On the other hand the boys sho
is all bamboo and rough twee
with dressing rooms paneled i
knotty pine Upstairs the children
barber shop and the Antoine sho
are blissfully colorfui. Petuni
shades, American Beauty red, f1es
pink, pale yellow, grey green, eac
color played skillfully against tn
other with all the technical abilit
that modern design and interic
Manning can produce. makes