Jackson advocate. [volume] (Jackson, Miss.) 1939-current, 1942-02-21
The Mississippi Power And Light Company
Contributes To Negro Morale

LAST WEEK THE JACKSON ADVOCATE was dedi-
Gated in special edition of the observance of National Ne
History Week. the OCCASION especially this time be-
ing the most significant and widely observed in civil
ian Negro life
Appearing in our National Negro History Week edition
large number of advertisements from leading bust
institutions in Jackson, well in other section of
the state whose contribution to efforts and WELL to
their relationship with the Negro patronage and public
earned and justified the fullest of appreciation
We would like however to here point the advertise
ment of the Mississippi Power and Light Company appear
ing in our National Negro History Week edition.
With four by ten spread the advertisement the
regular business card of the Mississippi Power and Light
Company was built around the central theme
Throughout the country the Negro population of
America is this week observing National Negro History
Week-a time for celebrating the accomplishments and
contributions of the American Negro both ndivd
ua and to modern progress This year the OBJ
servation of National Negro History Week especially
pertinent because of the part taken by Americas Negro
citizens in about victory effort Thousands of Ne
groes enrolled in the armed forces Of the United
States and through the Red Cross Civilian Defense and
similar activities the American Negro doing his part
as patriotic citizen.
Appearing the central theme in advertisement of
the great Mississippi Power and Light Company the
andising and marketing Of whose chief products is
dependent upon advertisement those of many other class
eS OF business we think discover here what hope
well presage day public relations generally the basic
part of the advertising program IF the great utilities copor
alton.
Since the beginning of the war with Japan there has
been growing wide spread discussion OF Negro morale
that of the Negro civilian we'll of the Negro soldier
and Incidents reported the daily press throughout the
country during the last several weeks we'll editorial
affecting the of the Negro for greater
enjoyment CT the sacred guarantees pledged under the Bill
of Rights to all citizens of the United States regardless
race creed color previous conditions of servude has
contributed to constantly sinking Negro morale in Mis-
sisslppi, the South and throughout the Nation.
Having knowledge of the use Of propaganda, we
afraid also that much of what the Negro has been read
ing boh and editorial with its resulting ill effect upon
the morale of the American Negro will find its into the
hands of the skilled German and japanese propaganda
Chimes and be used to lower the morale of the millions of
yellow, brown and black fighting the of the
United States and England in the Philippines, Hawaii China
Malay and Africa and to effect relations with the great
countries in South America like Brazil where 95 per cent
of the people, and the ruling class are of Negro blood
Returning to the advertisement of the Mississippi Pow
and Light Company certain that it has been read
and reread by hundreds of the Negro citizens
and throughout the full reaches of circulation with
great depths of feeling and appreciation and there be
no doubt that it has been great contribution to Negro
morale