Evening star., 1942-01-09
Curtai|ment Of Sugar
To Put Sweet Tooth
On Shining DIET
CopituI Faces Tusk Of
DiscipIining Taste for
Candy, Soft Drinks, Etc.

Washington sweet tooth is in for
some disappointments this year and
perhaps for the duration of the war.
The recent o. p M. blanket order
compelling all manufacturers using
sugar to curtail their 1912 consump-
ton to 1910 levels finds local retail
ers of ice cream, soft drinks and
candy facing sharp reductions in
sales.
Distribution Of Coca-Cola, for in
stance, will be reduced so per
cent for the District this year,
according to an Official OF the
local bottling concern. He said the:-
sirup. which is carbonated and bot
tied here. comes from Baltimore and
that the distributors there have been
forced to cut down.
Several instances Of price boosts
doubling the usual retail price for
Coca-Cola were reported. Some
dealers said they were forced to
raise prices in order eto hold down
their sales in the light Of the ration
ing order.
DNAAVh couSh
The bottling concern official said
attempts were being made to
work out an equitable distribu-
ton to the more than 5000 soft drink
dealers here, but that things didn't
look so bright"
While ice cream might not be on
the minds Of everyone in this nea'-
zero weather, people will have to re.
sign themselves to eating less in the
months 10 come
The International Association of
Ice Cream Manufacturers, which has
an Office here, reported vesteri,.y
that under the present o. P. NJ. Or
der the ice cream industry through
out the country faces a 80 per cent
reduction over last year
A decrease OF 25 per cent is in
store for the District, Maryland
and Delaware area, according to an
ofncial Of the association.
1s4l Output Tipped.
The year 1941 was a banner year
for the ice cream industry, with co.
900 900 more gallons being manufac-
tured last year over 1910. it was esti-
mated This represented an 1873 per
cent increase in sales
Independent candy manufa cturers
in the District likewise forecast a
curtailment of sales unless amend
ments are forthcoming in the Gov
ernment order.
It is understood that o. P. M. is
studying the entire sugar situati ton
with a view of making such amend
ments in the original order, which
went into effect January /.
At the same time there were indi-
cations the Government may order
sugar rationing for the regular con-
sumner in order to halt a wave of
boarding which Agriculture De-
partment experts said began last
year.
While present supplies were said
to be ample for the rest of this year,
some regulation appeared necessary
to assure an equitable distribution
among all users The boarding.
which parallels incidents in the first
World War, If allowed to continue
much longer. might result in acute
shortages later for those who do not
hoard.
With the Philippine sugar supply
severed and the Hawaiian trade cut
because of shipping difficulties, the
industry is leaning heavily on the
sugar-producing islands of the West
Indies. including Puerto Rico and
Cuba. Experts point out. however.
that this country may have to share
this supply with some of the Allied
nations.
Russia has lost to the Germans
valuable areas which produce beet
sugar, they point out.
Of1cials said that before inaugu-
rating rationing, the Government
might appeal to consumers to limit
purchases voluntarily to normal re-
ouirementS.