Evening star., 1942-02-18
Dairy Industry
Revision Urged
AtHearing
Embossy-Foirfox
Manager Would
CutOutAII'FriIIs'

Sweeping revisions in certain
phases of the dairy industry here
for the duration of the war were
proposed today by representative
Of one Of the city's large dairies at
the Federal milk hearing in the
United States Chamber of Com
merce Building.
Testifying in opposition to the
Maryland and Virginia Milk Pro-
ducers' Associations proposal to
raise the price of milk. Coleman
Gore, production manager of En-
bassy-Fairfax Dairy, called for an
elimination of all 'frills' in the dairy
business.
The witness proposed the follow
ing revisionS:
Delivery of milk to homes every
other day, instead of daily de-
nveries.
No special deliveries at any time.
Standardization of bottle design
and bottle caps.
Consumers Must Wake Up.
Washington consumers, he said,
must wake up and discover why
they are paying unheard-of prices"
for milk. He added: Give the con-
sumer a just part of the market at
a just price"
0tbor recommendations made hv
the dairy official were the placing of
milk prices here on butterfat con-
tent basis, and the creation of
market-Wide pool, dividing the en-
tire market fairly between all pro-
ducersH'
Mr.. Gore pointed out that any
milk increase at the present time
would tend to cut down milk con-
sumption He admitted that the
dairy would have to pass on" this
price increase to the consumer.
In answer to the argument of
dairy farmers that farm produc-
ton costs have risen, Mr. Gore said
his dairy was experiencing similar
price rises.
The hearing was expected to close
today.
Hits Greedy Interests"
Taking the lead in opposing the
petition, which it is felt will raise
the price of milk cents quart
to the washington consumer, yester-
day, was DR.. Thomas E. Mattingly,
chairman of the Medical Advisory
to Social welfare Organizations of
the District Medical Society.
Roundly denounci1g greedy milk
interests" here and terming the pro-
posal "a new raid on consumers"
Dr. Mattingly said that organized
medicine in the District strongly
opposed the price increase. He said
it was the first test case under the
price control law.
The physician maintained that
any increase in price would result
in a decrease in consumption among
pW-income families-a stand taken
by several other witnesses heard
through the day. He said there
actually was a surplus of milk here.
Bruce B. Derrick, manager of the
producer association, reported ear
lier in the week that one reason for
the price increase was to assure a
continued supply of milk here.
The District Health Department
regulations governing milk likewise
were criticized, the opposition COM
ing from Mrs. Max o. LorenZ,
chairman of Consumer Interest
Committee of the District Defense
Council. She declared the restric-
tions were another factor which
adds unnecessarily to the cost of
producing milk"
Others testifying in opposition to
the increase were Mrs. Katherine
Arness of Greenbelt, Md, who ap-
peared with her two small children,
as a representative of the COM
munity's Milk Buyers Club; Mrs.
Clarence Hendrickson of the Nutri-
ton Committee of the American
Womens Voluntary Services; Mrs.
Charlotte Warner, Washington As
sembly of G. I. o. Auxiliaries; Mrs.
George S. Duggar, Washington
League of Women Shoppers; Mrs.
Georgia K. Benjamin, College Park
(Md.) Milk Buyers Club, and DR..
William De Kleine, representing the
local defense councils Nutrition
Committee.
The present marketing agreement
governing milk here expires May l,
at which time the producers hope
to receive the new increase.