The Waterbury Democrat., 1942-07-02
Display OF Maxin1un1 Prices No1O Compulsory Nearly POO "Cost-of-Living Commodities" Af- fected by Price Ceiling Regulation
 March, 1922, Prices Must Pre-
 vail Says OPA.

be marked separately on each arti- cle. (D The selling price of an individual item say & shirt - may be identified as the ceiling price for that item, stamping "ceil- ing price" on the individual ticket. This individual marking is neces- sary only when ceiling price sign for 8 group of merchandise is not used. (5) The ceiling prices must be shown even though merchandise iS offered for sale at price below the ceiling. Ill such case, a dis play card might read "sale - table and napkin sets = ceiling price $22o, sale price $1.79." (6) An individual ticket may be arranged 50 that 8 ceiling price and sale price are shown separately. The ticket for a living room suite, for example, may read ceiling price - $ll9, sale price = $e9." 9. e. Is 1t permissible to dis play ceiling prices of certain goods by price lines? A. Yes, for some time. To ease the retailers work in cases where related merchandise in different price lines is freuuent- ly mixed together in the store. the regulation permits him to display the ceiling prices of certain goods by price lines. This may te done only for articles marked by aster- isks in Appendix B of the regula- tion.
 10. Q. Exactly how should this marking by price lines be done? A. The ceiling price by price lines may be indicated on a card posted near the merchandise to which the prices refer. In addition, each sep arate item in the indicated price lime must be marked with its actual selling price. For example, & de- partment store may have three price lines of dresses mixed on a single rack. It might post a sign on or near the rack stating: Cell ing prices of these dresseS-$3. .98, $4!98, $6.98." In addition each dress, in this instance, must bear its actual selling price though not iden- tified as ceiling price. The same method may be used for any mer- chandise marked by an asterisk in Appendix B. which is cuStomarily suggested shrdl cmfwy shrdlu shrdlu segregated by size, color or type, rather than price.
 II. e. What is the guiding rule in displaying ceiling prices for cost of-living commodities? A. The guiding rule is consumers should be able to see the ceiling price" marker clearly when standing at the point of purchase without hav- ing to ask or look for 1t, and with out having to thumb through the pages" This is the "eye" test. In other words, the customer should be made aware of the ceiling price" whether or not he has a special interest in seeing 1t. For the same reason, care should be taken when lists are used to make the printing large and clear enough, so that the customer cannot miss 1t. Where a sign Is used the sign should be located in such 8 manner or contain sufficient description so that the customer can readily un- derstand to what merchandise the ceiling price refers.
 l.. Q. will 8 typewritten sheet of ceiling prices be acceptable? A. Yes, if conSpicuously labelled "ceil- ing prices" in large letters. Such list should be posted at or near the place in the store where those commodities are offered for sale. If there are more than one sheet, however, the sheets must be posted individually, not one on top of the other.
 F. o. Is posting of ceiling price in booklet form, or in layers of lists acceptable?
 A. No.
 IA. @. Is 1t acceptable for store keeper, who has all his items marked with hteir selling prices, to put up sign "all prices in this store are no higher than our ceiling" and take no other steps to post his ccil- ing prices2
 A. No. This is not sufficient. It is insufficient also to use a counter marker such as "all prices on mer- chandise on this counter are ceiling prices" The price itself must be identified as ceiling price"
 IS. @. Must 6 retailer indicate ceiling prices for merchandise on display in show windows, or adver- tised in newspapers and on tine radio?
 A. No.