Evening star., 1942-09-22

time OF year, / remembered, aS my
pogo stick tried to brush me of
against an elm. that the automobile
companies had always announced
their new models.
In the old days, the middle OF
September found the men Of letters
of the automobile companies burn
ing their typewriters at both ends
in an effort to make car owners
dissatisfied with the models they
owned
For week, at least, Detroit be-
came the center OF beautiful prose.
Chryslers, Fords, Zephyrs and Bucks
were described in words which even
Romeo could not think up to call
Juliet. The fact that only year
earlier these same men had used
every known superlative to describe
the car of that year held them back
not lick.
Then there was the great auto
mobile show in New York's Grand
Central Palace, which, incidentally.
will soon be turned into an Army
induction center. This show served
as the clincher. II by chance you
didn't believe the written adver-
tisements, all you had to do was to
visit this display to see for your
self that your old model was a pile
of junk and that you should get it
off the streets as soon as you could
straighJen out the down payment
and make your peace with the
finance company.
Few Could Resist Auto Show.
| Very few car owners were able to
resist this show, even those who
just dropped in to look. When you
got home, after two or three hours
of rapturous gazing at special mod
els, the conversation always went
this way:
'I know ours has gone only $4,000
miles, but look at it this way: We're
soon going to have to buy some new
tires. The battery is getting old,
the left back door is sprung, and
there is that big hole somebody
burned in the upholstery. To get our
car put in top shape would cost just
as much, so the salesman says, as
to turn 1t in and get a new one.
Honestly. I think we have chance
to make saving. We can turn
this one In and get a car that will
last us a lifetime. You know, Of
course, the new model has improve
ments they never heard Of this time
last year."
Well do remember my visit to
the automobile show of four years
ago. owned convertible roadster
at the time-one of those one-man-
top jobs, provided your surname is
Tarzan. I left that show convinced
that the only sensible car for any
man to own was long, seven-pas-
senger, solid black sedan. came
within an ace of signing the papers
on the strength of the fact that
salesman said that no other type Of
car on the market had such trade
in value.
This car will last you forever.
naturally" the salesman said. But
II you ever want to get rid of it, you
can almost name your own price.
Undertakers are always on the look
out for cars just like this one. Big,
black and solemn looking, they use
EN- to follow hearses. More cars
like this 60 to funerals than any
other car in America"
Mrs. McLemore Unimpressed.
I couldn't wait to get home. The
one who shared car with me had
maintained that the car we owned
was all right, that we didn't need
a new one. Now I had selling
point in that great tradein value.
rushed in. Explained all No
soap Were going to look mighty
strange" she said. arriving at
Forest Hills on hot afternoon In
a funeral car" Il was covering
sports at the time) II can see us
at Meadow Brook, or arriving at
Churchill Downs, or Hialeah. People
would be afraid to pass us, lest they
be arrested for cutting in on the
procession. If ever had any doubts
as to your good sense, those doubts
are gone now"
All, lovely days, when you could
turn in a good car for one not much
better without any expense save to
yourself.
Distributed by McNauEht Syndicate, Inc !