Detroit evening times. (Detroit, Mich) 1921-1958, 1942-03-16
Forbes
Manufact
See Big Demand
For All Goods
By u. {. FORBES

ing mat CONSUMERS VIII Niuiii'A
for everything produced?
| Nave a lurking suspicion that
they are. Ny
Yes, yes, yes, Price Admins
traitor Leon Henderson and
other theorists at Washington
have taken their pencils in hand
and compiled what they regard
as incontrovertible arithmetic
calculated 10 prove that the
American people Will have far
more 10 spend than merchandise
10 spend II on.
They fear such pcll-mell COM
petition for all kinds of things
that unbridled initiation will be
melted.
Doubtless they are RIGHT -
figuring that approximately half
of the nations =
viii be concentrated on war OBJ
icctivcS, that hall OF the 80
called national income will be
expended by the government
Thcy remind me of the days
when | was "A schoolboy, StruG-
Cling 10 solve elementary euclid
problems. They usually ended
with tho letters QED, an
abbrcviation for quod crat
demonstrandum - m AN n e.
which was 10 be dCmonStra TED.
Washington wlScaCres have
felt not the slightest difficulty
in demonstrating, beyond all
cavil. that there will be IN
Satiablc demand for every kind
and class of things producible.
that millions of wage carriers
and others will he so eager 10
buy that they will bid up prices
Unfortunately.
WHY do ] not read the picture
that way? Among other reasons,
these:
All higher-bracket income tax
payers Will be penallzed on their
1912 earnings as never before.
Their purchasing power viii be
severely slaShed.
Some 100000 individuals and
families who never before were
called upon 10 pay income tax
are slated for rather a rude
awakening. They will find that
they cannot spend everything
they earn. they viii find that
tax collectors will make heavy
demands upon their pockets.
The cost OF living. already up
is bound 10 rise more. Political
mancuNcrlnC Wircpulllng. gerry
wandering at Washington prom
iSc 10 make food dearer, promise
10 increase production costs be
cause Of still further increases
in union wages. Income taxes
VIII be supplemented by An end
less variety OF new conSumptlve
taxes.
Higher rents are portended
Travel is 10 cost more. So are
amuSementS. SO are all kinds OF
clothing. all kinds Of furniture
and other house furnishings
footwear, 10 say nothing OF
cosmetics and such like things
dear to the hearts OF our women
folk.
Happily, many employers are
encouraging their wage earnerS
10 set aside part of their pay
every week for the purchase of
defense bonds. Everybody else is
being urged 10 demonstrate
their patriotism by buying war
obligations. Such measures Will
become intensified.
This means further inroadS
upon the amounts left available
for normal spending.
Furthermore. sacrifice" is
being daily cXtolled as patriotic.
1t IS being drummed into us
that il is admirable 10 go With
out things.
The federal treasury avows
lis determination TO Withdraw
The greatest possible volume OF
purchasing power.
So. all in all. business manage
mcntS who assume that they can
safely abolish all sales efforts
may experience disappointment.
There has admittedly been quite
a lot of overbuying, boarding
This means reduced purchasing
by and by.
BlaCking-out all advertising
may be discovered 10 have been
pCnny-wiSc, pound-fooliSh.
Far-sighted business states
manship suggests that it will be
wise 20 cultivate customers.