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Imperial Valley press., 1942-01-23
Imperial Valley Press

g.. Established April 20. 1901.
Published every afternoon except
Saturday ana sunday Saturday
afternoon issue now succeeded
by the SUNDAY Post-press, eS-
tablished 1886 by the Imperial
Valley Publishing company. G25
state Street, III c-ent"3. IIiii.
Paul JenA1nS, publisher; A c
Johnston. president and gem
eral manager; +. n, <it2hugh,
secretary and managing editor.
West Holiday Co, Inc, National
Advertising Representatives.
Member, California Newspaper
Publishers ASsoclation.
Suoscriptiox rates: In California
&C per copy.
In conjunction with the Post
Press (Sundays). per month 75c;
paid-in advance. 3 months, $21O;
months, S4.00; one year, $3.50;
outside California ST per month.
Entered at I'll Centre, California,
post office as second class mat
ter.
Imperial Valley press., 1942-01-23
BY STANLEY JONES

SINGAPORE, Jan. :3. CUP)-
Australian. British and Indian
troops are fighting heavily on the
Western Central and Eastern Ma
laya fronts but the japanese, in
creasing their pressure on the Wcs-
tern flank, have succeeded in
thrusting inland from the Bato
Pahat sector, a general headquar-
ters communique said today.
British planes increasinginly ac-
tive though still far outnumbered
broke up a japanese plane attack
on Singapore for the second
straight day today and shot down
at least one enemy bomber and
probably two, it was asserted.
British Hurricane fighters had
broken up a heavy Japanese attack
on the island yesterday after a
merciless earlier raid in which SO
persons were killed and 17O wound
ed.
Imperial Valley press., 1942-01-23

WASHINGTON. Jan. 23-tUPl-
GEL. DOu2Ia.j Ma2Althur5 forces
are stubbornly blasting back at
continuous, "eXtrcmely heavy Jap
anesc attacks and havC inflicted a
larec casualty tel on enemy troops,
the war department reported to-
day.
The communiquc reported the
battlC-the blsEcSt American war
acton since Argonne--has raeeo
for the past .4/nOurs as the rein
forced Japanc.e troops smashed
again ana again at the short Amer
lean positions On BataaA peninsula.
japanese losses were reported
"heavy and the Z. s. troops We're
said TO haEr Dcalen off every at.
tack thus far launched
The conm'mique revealed the
JaGalcsc hav' apparently placcG
their offensive on G4-nOur con-
tinuous basis, hoping to wear down
the American and Filipino troops
by their superiority in numbers
WAVELL SENDS NOTE
The war department said also
that Gen Sir Archibald WaVell,
supreme commander Of the south
west Pacific for the United Ma
tiCaS, has sent Macarthur Il mes
sage "Walmly congratuating him
and his command lor their mag
nificent defense Of the Philippines.
Describing the combat operations,
the war department said:
The fighting has been extremely
heavy. The encmy's assault troops
have been strongly reinforced.
Nevertheless all japanese attacks
have been repulsrd with heavy los
.es. apparently the enemy has
adopted policy ol continuous as
saultN, without regard to casual
ties. hoping by great superiority
in numbers to crush the defending
iOrcra.
MATTER OF TINE
How long the outnumbvled Amer
lean forces c&l hold out under the
storm of japanese attack which
is backed up by the fun resources
of Japm& l4tb army plus Speclal
units and constantly arriving re-
Imperial Valley press., 1942-01-23
ImperiaIs Retreat
ToNew Positions
In MouImein Area

RANGOON. BURMA, Jan. %.
(UPl- Well informed quarters an
nounced today that Imperial troops
were Withdrawing to better posi-
tionS from frontier outpoStS east
of Moulmein, the main objective OF
hammcring JapancSe-Thal OIL
fensivc from Thailand.
"Thc policy of the high command
seems TO be opposed to frontal
contacts. A withdrawal to positions
where transport and COmmunica-
tionS are better than in the noun
tain tracts is taking place they
said
Tic statement said it was un-
likely that a major engagement
would be fought in The frontier
area, where the invaders are press
ing through a wild humid region
toward the Gulf Of Maraban and
Moulmein. on;E As miles to the
west.
The drive, coupled with an ap-
parent movement Of japanese fore
eS northWard from the TavoY area,
appeared aimed p choking off the
entire TcncSSc!,m ann from Bur
ma and giving The invaders gate
way for Il thrust a. Eangoon and
the Burma road.
Rangoon lies 100 miles across the
gulf from MOulmein.
Official reports Of Tie fi2n,in'
in the KaWkareik zone, aDuut y
miles inside the border from Thai
land, said the attackers had been
stopped at all points, and OBJ
servers had believed the Japanese
would have to obtain reinforce =
mentS before continuing the thrust.
Imperial Valley press., 1942-01-23
Foe Beer Down
On MaIaya Front

superior Japano"c force in the
Ycng Tong area of the central
front.
The commumique said that in
yeterday's Japanese raids on Sing
apore at least six enemy planes
were shot down and that two more
probably were destroyed, in addi-
ton to numerous others damaged.
There were two japanese raids
in quick succession on Singapore
this morning. Bombs were heard in
the distance but in Singapore City,
the noise heard plainly was that
of British Hurricane and Ameri-
can-madc Buffalo planes which
seemed operating il increasing
numbers.
Tie neW, fast Hurricanes espec-
tally brought a rise in spirit in
Singapore because they seemed able
both to take punishment and to
strike back hard.
Imperial Valley press., 1942-01-23
JAPSNEARAUSTRALIA

SYDNEY, Australia, Jan. %. CUP
Australia sent an urgent appeal
to President Roosevelt and Prime
Minister Winston Churchill for aid
today after the government recciV-
ed reports Of Japanese troops land
m& in New Guinea and the Bis
murck and solomon islands.
Definite reports we're received
that japanese troops had landed
al k'ta, harbOr town OF Bougain-
Vile Island in the Solomons about
1000 miles east Of Australia and
it was announced that there were
reports Of landings in New Guinea
and the BiSmarckS.
latInc tleclG ol Japanese planes
RANGED oScr me cnL!rr island group
nuI tltuI ot Australia and Il lleet
.O1 three JupaIlcse cruisers. three
deStrOyerS and five troop trans
ports Wa5 Streaming somewhere off
the BismarckS in addition to three
aircraft carriers from which raid
ing planes took off.
FLY TOWARD AUSTRALIA
A wireless flash from Gasmata on
Imperial Valley press., 1942-01-23
Dutch Hit Eight
Enemy Worship
BY JOIN Il. MORRIS

BATAVIA, Jan. %. (UP)-Dutch
ailplaneS scored direct hits on eight
japanese WarShips and transports
in a smashing aerial attack on enc
my vessels in the straits between
Borneo and Celebes islands, an
official statement disclosed today.
Big bombs of 660 pounds each
were dumped on the WarshipS in the
Strait OF Macassar, as the enemy
fleet apparently was striking at the
cast coast of Borneo, where the
japanese already had taken Tara
kan and were expected TO attempt
to invade Ballk Papan, big OIL
plant.
The Dutch aerial attacks were
believed to have been carried out
from some Of the SO secret air
dromes built in the jungles of Ror-
neo in preparation for counterbloWs
against AN invasion. 1t was no.
definitely indicated that American
Flying Fortresses took part in the
operations, although some of the
big bOmberS are known to be IN
the Dutch East Indies.
IL HITS SCORED
Twelve direct hits were scored on
the eight enemy ships.
Direct hits were made on a large
Warship presumably a battleship
or aircraft carrier, heavy cruiser,
Il smaller cruiser, destoyer and
tour transports, the communlque said.
According to the Netherlands East
indies news agency, dive bomber
took part in the attack.
Dutch planes also bombed Kuch-
ing, the capital Of Japanese held
SaraWak, on the north coast ui
Borneo, setting fire to storage
Imperial Valley press., 1942-01-23

HOLLYWOOD. Jan. % - Every
whore in MoyietoWn people ate cN-
tracting money from Otner people
for defense bonds. The processes
seem 10 be quite palnless u SORT
ol game 10 see Who can deste ucW
Tay Of selling or n-ins bond. or
stamps
Even mattresses. cab du~ea aAd
snCe-Shn" boys asn benz tipped
with defense stamps. The gin rum
my fends. nrW carry saea.s Of
stamps and pay their eanbimg
debts with them. CAe man who
grumbled about 1t and demanded a
premium has been practically Ca-
tracized by the movie crowd
The completion Of a picture IA
longer is time when makeup
experts. hairdresserS, script RiIls
and the chief technicians expect
TO get from the stars the same
2ift wrist watches. desk sets, lug
gage and liquor they've received
for years. Defense bonds are gwen
now, invariably. Most impressive
donation came from Tommy Dor
sey. Every member Of the big sup
porting cast and crew, down to
The last chorus gal and carpenter
got S25 bond, and $50 bonds went
10 featured players, director and
camcraman.
Dorsey's band Clipped in for {
$500 bond for the Loss.
Imperial Valley press., 1942-01-23
Americans Fight
'IsIond Argonne
Aqoinst invaders S

inforcements-W not certain.
It was evident that Macarthur
and his men are giving an e%!l-
bition of fighting courage equal lo|
the best in American history.
Macarthur again furnished eHl-
dencp of the efficiency OF his cS-
pionage communications network
functiCning behind the Japanese
lines. He sent to Washington
another report ON Developments on
the JaDanese-hel island Il MN
danao. The report said that the
Japanese at Davao had organized
a militia of 10000 japanese local
residents, presumably to aid III the
task of controlling the tar-llm&
territory and reducing the strain
and dispersion Of purely military
forces.
l.. $. BOLSTERS BURMA
Macarthur fought his dcapr rate
battle against time while America .
high war command bent every Cl-
fort to rush U. S. rcinf9rccmcntS
particularly fighting planes
to the great united nations second
defense line in the Far East
Burma, the Dutch Indies and Aus
tralaSia.
1t was Il nip-and-uck race be-
tween Japan'S cnpclopng often
sive, already battering ~ lie APP
proaCheS to Australia. the outer
fringe of the Dutch isles and the
fringe Of Burma. and the stream
of American aid HOW pouring to-
ward the Southwest Pacific.
The japanese, apparently SenSi-
tive to the approach of reinforce
mrntS to the united nations Ser-
ond line. turned on the heat against
Macarthur - as they have also
against Singapore.
WHOLE ARMY LANDS
The entire 14th Japanese army
was ashore on LuZon. 1t WIS bttl-
Warked by additional units brig
AIDED with the l4th army command
and by a tremendous number OF
reinforCementS streaming ashore
along the IinRayen cuff and Subie
bay.
Hourly. il appeared, the pressure
against MacArthur# short, @I.l
and stubby lines acro:S jl.e waist uI
BaLuan province l. mounting. The
SIZE Of the Japanese force Oh l.u%un
was estimated anywhere from 300
600 to 100000 men. What proper
ton of this army was being hurled
against Macarthur was not known
but it was presumed that the Japa-
neSe are moving into combat all
available troops as rapidly aS posi-
BILE.
Imperial Valley press., 1942-01-23
HoIIYwoods
Euncie S
By Paul Harrison

slant draae OF test flights from the
faCtOrifs
Never has % director encounter
I'd more bad llek than Archie
MAYO met flr other afternoon on
some oHida .ceues at 20th-Fox
rnr "NGantIdo When a squadron
of pAnes WASH. scorching the
cloud. an actor Nas blowing up
in MS ltues ur slmc freak tech
meal fanW, Naz occurring. The
company 0a. uttery and Mayo was
@Ild
Finally everything seemed TO BE-
straigh,cncd ont for another try.
Ida Lupino and Jean Cabin took
their places. But as the scene be-
gan. Mayo spotted the approach
ing Specks Of "A particularly big
coIcy ef Army plane. CUT" he
screamed Here come some more
Army bombers--'
Imperial Valley press., 1942-01-23

the south coast of New Guinea
reported a cloud of Japanese air.
craft heading westward toward
Australia this morning.
Radio stations ON the New Guinea
coast went silent as japanese air
planes passed
Early government reports indi-
Gated that Japanese troops had most
probably been landed at Rabaul,
chief town OF the BiSmarckS, but
later statements said that the re-
ports had not been confirmed.
1t was known tnut 800 women
Imperial Valley press., 1942-01-23
NOSE PICKING
May be q Sign of
vv0 RIM S

Don't blame your child 1t looks like just
nasty habit. but it may mean that urly
crawling roundworms are stutinE trouble
inside the child riaht nor. Other w1rnlnt
signs are: "pcky" appetite, fdgetinE, un-
easy stomach, itching seat.
Anybody, anywhere. can catch round.
worms! If you even suspect your child has
them, get Jayn0's Nermifuge rieht away
It's Americas leading proprietary worm
medicine. Scientifically tested, and used by
millions for over Il century.
Jayne's eXpels stubborn worms. yet acts
gently If no worms are there. il is lust 4
mild laxative. Demand Jayne's Nern,nuge.
Imperial Valley press., 1942-01-23

and children had been evacuated
from Rabaul by plane in eXpecta-
ton Of Japanese landing.
CABINET MEETS
Chiefs of all three fighting serv-
ices, army, navy and air force, AT
tended an emergency meeting OF
The cabinet.
1t Wa after thiS meeting that
the government sent urgent mes-
SascS to President Roosevelt and
Prime Minister Churchill appealing
1or immediate reinforcementS for
the entire southwestern Pacific
Zone
Deputy Prime Minister F.. M
forde. who is also war minister
sald 1t was quite clear that the JAP
anc.c lnsanded to secure base.
from which to strike at Australia.
All cabinet ministers remained
at Melbourne after canceling plans
sor weekend travel.
Imperial Valley press., 1942-01-23

Write SELLING into yoMR
advertising $500. tCritc ~
into H.
When You sell face TO face
with one shopper, one buyer
-. you make or lose ONE
sale.
When you write ADNERTIS-
ING to sell the things YOU
sell you multiply the
process thousands, thou
sands of times.
Don't write careIessIy. Write
with all of the skill and abil-
Ity that you can summon.
II is so important! WORK
ut ii!
An al that SELLS is terribly
in earnest. 1t has II JOB to do.
Imperial Valley press., 1942-01-23
GRAVITY INCREASES.

Today'S communique indicated
that the situation on all three
fronts was increasingly grave as
the Japanese increased their pres
sure in an attempt to get their
forces reStarted in a rapid advance.
The japanese had succeeded in
filtering in on the maze Of roads
from the west coast in the Batu
Pahat region.
There was heavy fighting on
Payong Hill (Bukit Payong) Just
north of Batu Pahat, the communi-
que said.
On the central front the Imper-
ial forward troops were fighting
Stubbornly against strong Japan
eSe forces in the area of the Chaan
river, 70 miles from the rebrall
Strait which separates Singapore
from the peninsula.
ARTILLERY IN ACTION
On the eastern front, British ar
tillery bombarded the Japanese
while the advanced Imperial forces
engaged them in the area of Mer
sing Ga miles above the strait.
1t was admitted that a British
fighter plane had been lost when
a British formation challenged Il
Imperial Valley press., 1942-01-23
yafQS.
The communique said:
BIG WARSHIPS HIT

BIG WARSHIPS HIT
To-day bombers and fighters Of
the Royal Netherlands army car
ned out an attack on a concentra-
uon Of japanese ships in the mid
die of the Macassar Straits. Direct
hits by bombs of 300 Kilograms were
scored on one large Warship, one
heavy cruiser, one cruiser and one
large transport.
Furthermore, one destroyer. two
large transports and one smaller
ship We're hit with bombs of 80
Kilograms oabout 175 pounds dur
ing dlye-bombing attack by our
fighters.
"A total of 10 direct hits we're
made on eight ships. There wel4
no losses on our side"
Imperial Valley press., 1942-01-23

n LOAD to carry. SALES
make it doesn't dawdle.
Unless you are skillful, N
competent, experienced
craftsman don't write
funnies, don't be facetious.
don write slogan,, don't do
tricks, don't do smart things
in your advertising
......but write in straight
forward fashion to folks.
with earnestness, with ex-
citement to tell them
ot the advantages that would
cause them to prefer the
things that You sell il they
only knew aud believed
them.
That kind of writing hayV I
Il record behind IL .sac
md y
Imperial Valley press., 1942-01-23
DANGER SPOT

Rabaul was regarded as the great
danger spot for the moment because
its fine harbor would give the Jap
Imperial Valley press., 1942-01-23
CLIPPED FROM CHECKS

At entrances to studio cafes are
desks where young actresses Sign
up players and other employees in
a plan by which the movie COM
panies deduct regular amounts
from the pay checks and buy de-
tense bonds.
On the set of the Eleanor Pow
ell musical, defense bonds are con-
tinuously being raffled off and
rapidly. Chorus girls sell tickets
on boards marked off for seventy
five 25-cent chances.
Imperial Valley press., 1942-01-23

Airplanes in this region have
pestered moviemakers for years by
spelling sound tracks with the roar
Of motors. The war, Of course,
quadrupled the trouble because of
military activity and an almost con-
Imperial Valley press., 1942-01-23
Botucn Defenders
Dig I'm Strongly

JSIlIllould'
I have travelled during The last
10 days for hundreds Of miles, III
Specting camps throughout the
peninsula. lodging bombs with
Filipino priv2tes and American
generals. have spent Il day IN
the field with the engineers who
are building an important road,
another with signal corps llctcn-
ants Stringing communication LINES.
l have seen the big guns llrng.
the bakers turning out thousands
of pounds of bread Il day the medl-
cal corps setting up hundreds OF
beds outdoors. the nurses III over
alls and the surgeons ready to tend
wounded in tented operatine rooms.
COUNTRY Is WILD
During trampS through The jun
Gle have sucked sugar cane, pick
ed tiny bananas, dug up peanuts
which would have tasted better
had they been roasted.
I have journeyed through com-
try which is rich in deer boars,
pheasants, quail and other game,
and with tiny monkeys whom the
American soldiers feed and tame
for pets. The men who are fight
ing now in Bataan intend to take
them home as souvenirs
The weather now is perfect.
There is a moderately warm sun
by day and the nights are cool
enough to make the WOODEN blank
cts comfortable.
There are pure springs and ar
tesian wells to supply safe water.
and the health of the troops IS
excellent. But as a prccauton
against malaria army doctors
make each officers and man take
Quinlne before meals.
Imperial Valley press., 1942-01-23

A wireless flash from Gasmata on
The Ypsilanti daily press. (Ypsilanti, Mich.) 1928-1962, 1942-02-07
READ THESE SIMPLE RULES

Contest starts at a. M, Monday, Feb. 9Th
Contest closes at p. m, Saturday, Mar. 7th.
Amy boy girl enter who lives in Ypslanti in
any city town served by the Goldman Ypsianti
St.-e, with the exception of daughters of
Goldman employees
Anyone desiring to enter this contest must come to
the Goldman Store and get a contest mRership
card.
No entries accepted after February 18th.
During the contest every garment leaving the Gold
man Store will have Contest Tag on the bag, with
the number of votes allotted for that particular clean
ing order.
VOTES ARE BASED ON ONE VOTE FOR EACH
ONE CENT OF THE DRYCLEANING AMOUNT.
Example:-37c amount, 81 votes-69c amount, So
votes-95c amount, IS votes-etc, etc.
The Ypsilanti daily press. (Ypsilanti, Mich.) 1928-1962, 1942-02-07
Wonderful Opportunity for All You Boys and Girls Try
Cor These Valuable Prize .SOme Will Wn!. You May be
Among the Lucky OnesRead On and What Easy Con
test This Is
BIG PR|ZE S!


based ONE VOTE ONE the dryeag
s if get ge8
is nvote be grlwt
the
number
can Call nehbos yclenng
Goldman Bros during the Tags The the
Of a simple
The Ypsilanti daily press. (Ypsilanti, Mich.) 1928-1962, 1942-02-07

Highest number of votes wins first prize second
highest number wins second prze-~--~third highest
number wins third prize. and on down the line.
There will be 2 COMPLETE SETS OF PRIZES
one set for the boys. and set for the girls.
In case of tie scores duplicate prizes will be awarded.
Winners will be notified by mail and in this newspap-
er, as soon as all votes counted.
No contestant is permitted to transfer, SELL exchange
or give his or her votes to another contestant.
Tags may be brought to the Goldman Store as often
as desired during the contest. Always bring your
membership card with you.
Goldmans regular drycleaning prices will prevail DUR
ing this contest, of course.
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-07-05

west to east tthe usual movement and that
the storm is past
But the opposite is true if the rainbow is
seen in the morning
Rainbow in morning,
Sailors take warning"
A morning rainbow means the sun is in
the east and the rain is in the west where
the rainbow is at this time of day. That inn
plies that the rainfall and the storm are still
to the westward and probably will move over
the observer soon. It's a good time to carry
an umbrella.
People with curly hair-and especially
red-headed girls carry their own weather
forecasting system around on their heads.
Naturally curly wavy hair gets more curly
the higher the humidity or moisture in the
air. The more moisture. the more rain.
In contrary fashion people with straight
har-even though it has been made wavy by
a permanent-know that dampness takes the
wave out of their locks
Beams of sunlight, filtering down through
clouds often are said to be THE sun drawing
water" 1t is true that the sun is evaporat-
ing water 10 form moisture in the air, but
it is doing this all the time. The sign of
drawing water" has no special significance
in regards to future weather.
There is a lot of weather folklore related
TO the stars and the moon. But whether tho
horns" of the partial moon point up or
down" has nothing TO do with the approach
of storms.
As a matter of fact people can't agree
whether lunar horns that point up mean
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-07-05

wet or dry. The drys claim that up points
catch the rain and stop it from falling. The
vets say the points overflow and bring rain.
In the same fashion down" points can
mean wet or dry depending on whom you
talk to- The drys claim the down points
mean the water has run out and therefore
more rain will not come The vets. on the
other hand claim the water is just about TO
run out Of the moon
You can add it all up any way you want
to and take your choice.
Whether the points are up or down. how
ever does have something TO do with the
seasons of the year. A moon in the Spring
(just on the laws of chance) ought to be
wetter moon than one in the Fall. But the
moon has nothing to do with 1t.
OF all the stars there is only one which az
fects the worlds weather That star is the
one we call the sun.
From the rays Of the sun come all the
worlds weather but one has figured out
how TO the 10 predict local conditions.
However, scientists know that on a long
time and worldwide basis the cycles in the
suns radiation are linked with great. broad
cycles OF world weather.
Studies Of tree ring growth in dry ttl-
iona, that push time back thousand years.
show that this is so Times Of much rain M
yearly growth. Dry periods too, show up by
thin tree rings II is possible 10 count back
from year TO year and see what happened 10
Arizona weather now long past
The remarkable thing is that the tree ring
growth GIBBS and falls in IL year cycles just
in rhythm with the IL year solar cycle of
rays from the sun.
DR.. c. G. Abbot OF the Smithsonian Insti-
tuition in Washington believes II is possible 20
work out long range forecasting methods for
large Of the earths surface by study
ing the radiation from the sun That is, he
might be able to predict wet and dry periods
years ahead of time.
But Or. Abbot is the first to admit that
this method cannot yet replace local weather
bureaus or replace If you want TO try it
the signs in the sky which tell local weather
The only people who cannot get good
weather reports now are mere civilians-and
the enemy. Reading the local weather signs
can help an Americans to overcome this diff
ficulty and will not help the enemy.
So go ahead. Tip your hat respectfully TO
Grandpa and his weather lore. 1t worked
for him. 1t can work for you.