The Waterbury Democrat., 1942-02-11
(Reg. U. S. Pat. Off.
BY JACK GUENTHER
rnited Press Staff Correspondent

New York, Feb. 11.-(UP)-Here
is little sweet news for the nations
year-round football fanatics the
Sugar Bowl fiesta held way down
yonder in New Orleans each New
Years Day will do business at the
same old stand on Jan. /, 1913.
That is, unless the government
requests cancellation" explained A.
N. Goldberg as he asked the waiter
for-you've guessed it-some sugar
for his coffee. I'VE don't anticipate
such a request, however, because
our game is strictly a charity af-
fair. We're already mapping plans
for next year and, If you'll pardon
me. think next year should be the
best ever"
Mr.. Goldberg, whose views on the
matter are authoritative because he
Is president of the group which
sponsors the post season classic,
made a short forward pass at his
scrambled eggs and remarked that
it was not bit unusual for the SUI
gar Bowl committee to start work.
ing on its 1943 game in February Of
1912.
Full Steam Ahead
You must keep ahead of the times
in football" he grinned. people ask
me what is going to happen to bowl
games during the war Well, I don't
know the future of the Rose Bowl,
although I hope it is renewed be-
cause 1T Is a fine show, but I do
know that we are working full steam
ahead now. Tire shortages and train
cancellations didn't hurt our last
game"
New Orleans doesn't think any
curtailment is in order because the
city is far removed from the war
zones. The sport program sold out
last year before the bowl teams were
picked and Goldberg believes the
law OF supply and demand still will
be working next year. Already, the
basketball and boxing shows are be-
ing arranged and by July the tennis
tournament will be set, too.
I'm August we will mail out
ticket applications and in September
we will begin getting the requests"
Goldberg said. I'm November we
Will start watching the big teams.
We keep on good terms with all of
them at all times. We can't expect
them to come to us and we can't
just be friendly TO the big boys. The
champ OF today is the bum of to-
morrow, and vice versa"
Mr.. Goldberg skirted the right
end OF the table and scored a
touchdown on piece of toast.
Then he made two important dis
closures. First, that he believed his
game was important to national
morale. Second, that he was in New
York solely to present a trophy to
the Fordham team which played in
the Sugar Bowl last New Years af-
ternoon.
The first point is important be-
cause Goldberg doesn't make a dime
from his job. All proceeds are ear
marked for charity and he wouldn't
lose penny if the Sugar Bowl were
Cancelled tomorrow. When he says
that athletes and spectators both
Will profit by the relaxation afforded |
by New Orleans sport week he isn't |
trying to protect his wallet.
His reference to Fordham is per-
tinent, too, because it demonstrates
just how thoroughly the Sugar Bowl
does business now and what the
rival bowls may expect in the way
OF competition once the New Orleans |
group retires its bonds and can af-
ford to 60 from $4,000 per team to
100000 per team. Tradition is fine,
but you can't build gyms or dormi-
tories out of it.
Good Business
Goldberg flew from New Orleans
to New York to award the Rams a
cup because he believes in keeping
a friend once he has made one. This
Is worked out in other
ways, too. For instance, last holiday
season the Sugar Bowl didn't enter
tain only Missouri and Fordham
The officials showed the town to
Alabama and Oregon State as we'll
These two teams played in other
bowl games" he said, "but we
wanted to make friends of them.
some day we may want to do bus
mess with them. We don't consider
ope game at time. We think of the
sugar Bowl as of 10 years from now
and 20 years from now. The more
friends we have, the bigger and bet
ter and faster our game is bound to
grow"
AT this point Mr.. Goldberg had
to catch a plane SO he polished off
the rest Of his breakfast quickly and
took big swig of water. AS he
drank 1t he made a wry face. Then
he set the glass back on the tsj,le
with shudder. crossed his fingers
and groaned:
After that rain of last New