Detroit evening times. (Detroit, Mich) 1921-1958, 1942-05-02
A Fine Example

ON APRIL q, in message to Congress- President
" Roosevelt said
Every dime and dollar not vitality needed for abso
lutte necessities should 60 into bonds and stamps to
add to the striking power of our armed forces"
Emphazng that, as unter-inflationary policy
such purchases be made out of current income and
not out of savings the President added
IL have been urged by many persons and groups to
recommend the adoption compulsory plan Of savings
BY deducng certain percentage of every ones income
II prefer, however. TO keep the voluntary plan in
effect long possible, and hope for magnificent
response"
THERE is good to believe that the Presidents
/ confidence is not msplaced-that the voluntary
method financing the through popular subscrip
tons will work and that best be made to work by
adhering to the American way of doing things.
1t can be made to work by utilizing the business
organizations and the business abilities of
and industry.
Furthermore in one great field of activity-the drug
ndusry-the Presidents idea has already been put to
work on an unprecedented scale.
On a wholly voluntary basis but in consultation with
retail advisory council of the treasury department. the
entire drug industry of America is now engaged in
nationwide campaign to enable every family to buy war
stamps at sales of their retail druggists
easily they buy toothbrush.
THIS 3O-day sales drive gives the federal government
/ some SIXTY THOUSAND neighborhood sales out
lets, including than 5000 chain drugstores and
than $4,000 independent druggists serving every
community
There is no annoying solicitation but every
at every drug counter is given convenient opportunity
to part of his her spare change in purchasng-and
receiving immedatey-a stamp.
The opportunity is given in the form of printed
reminder that quarter will buy II bullets to be used
against Americas enemies
In back of the retail stores the wholesale drug
distributors and the drug manufacturers
These big companies together with their advertising
agencies provide at remuneration to themselves the
sales literature and promotion including radio programs
for which radio time is donated by the broadcasting
company
GALES representatives of the supply concerns
- making their regular calls upon the retail trade
keep the retailers supplied with stamps and other
needed material
This utilization of established and highly developed
trade in all its phases gives the the complete
of of the worlds most efficient merchandising
systems and enables the public to participate in the
effort with the least possible inconvenience.
Finally, this comprehensive patriotic service does not
cost the government cent-a the expenses and
head betrayed through the national drug industry and
trade associations part of their contribution to the
nations cause
n EDITORIAL in American Druggist, written by
n John w. McPherrin editor in chief, calls the
paign, appropriately democracy in action" The edi-
torial says:
Inc retan DRUGGISTS WhOiesaIe druggists, anu mahu-
facturers who working together in the greatest
30day sales drive conducted by any industry
doing much more than selling millions of stamps.
They demonstrating the American way of doing
business and all that means to free people everywhere
This newspaper heartily endorses the drugstore
pagn desiring not only to help acquant the public with its
purposes but also commend the thousands of business
involved for their splendid service and to suggest
that they have given practical demonstration of how
American business IN IT'S ENTIRETY function
efficiently helping the American people to finance the
If ALL our lines of related industry and trade will
do the druggists doing there need be talk
Of compulsory savings in free America.
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