Detroit evening times. (Detroit, Mich) 1921-1958, 1942-10-18

Snyder, a wizard of the lenses
who because he can make his
camera perform like a Rem.
brandts brush has become one
OF the highest paid commercial
photographers in New York.
General Motors once paid S20,-
900 TO the Dionne Quintuplets'
fund for the privilege Of having
Snyder journey up to Calender
to click his shutter at the girls
for about twenty-five minutes.
To this date, he remains the
only commercial photographer,
outside OF their staff camera
men, 10 have been permitted 10
capture the quints on cclluloid.
We are not referring OF course
to the various movies in which
they have appeared.
SNYDER reeeites az much as
$500 a picture from large adj
vertiSing accounts and if you
wonder why, just drop into any
camera shop and gaze at the
miraculous Snapshots put on
display as huge blowups by the
Eastman Kodak people 10 show
what kind of pictures their
film will produce. Jimmy took
them.
Snyder's Manhattan studio il
like Hollywood movie studio
on smaller scale. Every.
where are props. small sets, arc
light, hackdrops and other &C
coutrements 10 deceive tho
human eye into seeing what
Snyder wants II 10 see in his
photographs.
hen an ddreTfisinR agency
gives Snyder a catCh-line or
paragraph TO illustrate photo
graphically. he becomes pro.
Queer and director. scenic 90.
Signer, makeup man, casting
director and tcchniclan ol the
dark room. II he decides that
the best illustration would be a
picture OF a man warming his
feet AT a fireplace with rye
highball IN his hand, he doesn't
sock out fireplace. He doesn't
60 "on location lie merely
orders his carpenters 10 con
struct a fireplace in a corner OF
the studio.
Jinnv hos builf up and
Knocked down enough settings
10 have furnished the East
River housing development. II.
Illustrations calling for a back.
ground Of blue sky AMI white
clouds offer no problems 10
this Nabob OF the Negatives.
once he took a beautiful shot of
the sky and blew il up 10 the
-st2e-eE the wafi-of Il ROOM ft
now serves rs a convenient
baCkdrop for The Great Indoors.
-
Jimmy SNYDER studied at at
Cooper Union. among his class.
mates being the top Broadway
photographers. Murray Norman
and the noted illustrator, Sol
Taper He also studied IL
the Students League and the
National Academy of Design.
His first ambition was 20 he a
portrait painter hut after doing
odd jobs around photography
shops, the field Of floodliChts
and focal strength lured him
and he wound up rs a photog.
rapher at the y. Y. Times.
Three years later he was earn
ing more than $4,000 "A year in
his own studio. IT was here he
would hoist automobiles into his
place il the picture called for
that prop. Nowadays. he would
be more likely to build the car
right IN his studio.
~ present SNYDER. az addition
to his work for the advertising
firms. is Photographic adviser
TO the firm which puts out the
Sears, RoebuCk catalogue and
though he does no actual lens
work is paid $4,000 annually
for his counsel.
=
Snyder has his oirn ideas oJ
what Hollywood Camcramen
who work on stills should offer.
He says instead of using sub
iccts like Hcdy LaMarr or
Paulette Goddard or Ann Sheri-
dan, etc, nc would concentrate
on G. Aubrey Smith or Roddy
or James Gleason
revealing moods and express
sionS instead of the usual
OF Hollywood Sex,
Snyder admitted that perhaps
No MIGHT hove a difficult time
.ll,nl-mg the boys Of tho Army