davidaulloa/AmericanStories huggingface dataset:
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-02-12
Nine New Wartime Uses
Given for ADVERTISING
BY MERRYLE S. RUKEYsER


maintaining or improving It's
competitive position in the field.
II also should include an ef-
fort TO foster and perpetuate the
competitive private enterprise
system after the war IN mass of
worldwide reacuonary trends to-
ward state socialism and totah-
tartan patterns.
Advertising and selling are
more than tools of the private
enterprise system. They are sig
nifiCant symbols of the Ameri-
can way of life They represent
the basic fact that in the United
States the citizen has the free
dom in normal times TO choose
goods and services which appeal
to his taste, not being compelled,
As in totalitarian countries. TO
take whatever has been deCreed
by the bureaucratic bosses.
Advertising is based on the
democratic art Of persuasion, not
CompulSlOn, and 1t teStlfieS 10 the
underlying truth that the Gus
toner is the real boss IN all
business and determines what
goods shall be profitably pro-
duced and how and where labor
should be employed in peace
time.
On the other hand totalitar-
ian countries which CXalt the
state and depreCiate the indl-
vidual citizen will not tolerate
persuasion. which is directed as
free men, but demand coercion.
which i61he technique of slave
economics.
If corporate executives arc
CourageouSly q term med 10
assist in victory and 10 preserve
the private enterprise system.
they need not fear after the war
hostile politicians and academic
business baiterS For politicians
are only the middlemen in the
m a rk e { place for IDEAS, and.
with ears 10 the ground. they
attempt 10 succeed by giving the
public what they want
In a democracy the voters are
the ultimate bosses. and bust
ness can condition the future by
talking over the shoulders of the
politicians 10 the voters them
selves. They can do this through
educational economic adver-
Using.
Ito cntrcnCh a company
with the public. 50 that itS po-
Sition will carry IT through the
difficult post war period.
2 Reminder advertising 10
keep intact the asset value of
corporate good will and brand
names even " lille wartime
prioriticS temporarily suspend
the production and sale Of Gus
tomary products 10 civilians.
Excuse it please adver-
Using by corporations engaged
i'm armament work. who want TO
make a courteous explanation 10
their regular customers of the
reasons for their temporary in
ability 20 fill their ord ers
promptly. This is designed 10
prevent loss of corporate good
will and OF customer loyalty as
a result Of irritations inevitable
in the shift from peace TO
war economy.
4 Advertising of substitute
products 10 replace materials
withheld from civilians by prl-
ority orders. This is designed 10
make new Synthctics acceptable
TO customers.
Advertising new opportu-
mites created by wartime read
iustmentS. For example. the
campaign 10 conserve oil last
fall gave insulating material
companies an opportunity to
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-02-12
Fighters
for
America

Stirring episodes in our
army navy and marine corps
viii bc described on this page
from time 10 time The series
Is dedicated 10 the members
Of our armed T, ceS and their
families. so that they may
know the history of their Serv-
ices and be proud.
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-02-12

General Franco. SPANS dc
tatOr. ConfcrS with NuSSolnl:
will meet Marshal Petaln on his
way back 10 Spain
Towns in Erltrea and Italian
SOmaliland are captured by adj
VanCing British forces in Africa
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-02-12
No Excuse
BY ARTHUR "BUGS" BAER

BY ARTHt "BUGS" BAER
Once Their, En-u-1 Admiral Byng and French
named No,tarc Nj Eyll --s battle
while ai-ias ls what 'e f-- though, ncHicieucy.
9TH, English shoot admiral wIost night
naHnicker Arouct, to enCouag, the others
And fae others much encouraged refreshed
that they started md kef' winning.
NoN me English and Vltalfe and YOU and know that
brave lose terrific ga's spite courage ability.
Ua.a.ra - I........as..
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-02-12

IN an address dctircTed before
PttSbuygh Sup-Teiegrdph rouBd
table. NJ. RukCyser described
advertising az an intellectual
tool which Shouid be employed
to adjust ciUiIious TO the shaft
10 dbnormdl conditions and 10
temporary maritime reriSion IN
liriH1 standards.
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-02-12
* YEARS AGO TODAY
Feb. ~, 1917

War cost for England is APP
proximately SIS $4,000 a day.
London announces.
J-boats sink FIVE more ships !.
total ships lost since February
! is SO.
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-02-12

n abnormal cOHdtiOnS ana 10
temporary maritime reriSlOn M
lrmg standards.
COMPANIES can ease the
~ difficulties of TRANSITION n,
through telling the public in
courteous advertising and mer-
ChandiSing the reasons behind
the current drastic changes. on
the constructive side, they can
acQuaint consumers with SubStl-
tute materials and products. and
give practical hints for conSerV-
ing existing m e a comfort
goods. the new production Of
which has been curtailed for the
duration.
In addition TO the normal
function of advertising TO move
products. printed craftsmanship
can also be used TO sell concepts
to sell the business as well as
the product and also TO impress
the public with the long-term
merits of the private enterprise
system.
The time is ripe to use eduCa-
tional or concept advertising.
With the public reasonably well
employed, it is in a mood 10 ac-
Cept the objective truth about
the economic functions of mod
ern business.
Later. when the postwar un-
employment comes. the public
might be less receptive.
At that later date. when new
demagogueS may again be talk
ing about tho decay of capital
ism 1t will be too late for bust
ness TO start telling its story.
ANY related remarks attempted
then Will be regarded as purely
defensive.
The time for modern business
TO meet emergencies Is long be-
fore thay occur through preven-
tive methods. Corporate public
ity should be tied TO the realities
as disclosed by modernlzcd
streamlined bookkeeping. which
is subject TO independent veri-
fication
Annual reports should be the
fountain source of taCtudl data
concerning the behavior Of the
modern corporation in war and
peace. They should bear dra-
matte and understandable ac-
counting of the years activities
in terms which Will be meaning
full to employees, customers and
the general public, as well as
TO stockholders.
DRESIDENT ROOSEVELT has
Il promised that there VIII be
no wartime millionaireS. Cor
porate income taxes have been
lifted. and excess profit taxes
have twice been revised upward,
and the treasury j. contemplate
ing vastly higher rates.
This means 10 corporate eX-
ecutives that during the emer-
genCy the counters OF success IN
business cannot be accumulated
i'm the form of retained money
profits. To a large extent COM
panieS will instead be operating
in order 10 produce tax dollars
for the government However,
there are opportunities for I'M
portant nonpecunlary gains,
which establish long term ben
Gifts.
II seems 10 me the basic OBJ
iective of management should be
10 assure the continuity through
and after the emergency Of the
particular company over which
he presides. and this includes
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-02-12
DEfR6IsT FINES

Published every Weekday Evening and
SUNDAY Morning hy The Times Publishing
Company al 1925 Times square Detroit
Mich
Entered at Detroit Mich as second Class
Mai Matter
TELEPHONE CHERRY $500
Subscription rates on airancei bv mai
20 any place IN the United states canada
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-02-12
Rubber independence

PRODUCTION OF rubber in the United States sufficient
for all military and many civilian needs, is predicted
b. Federal Loan administrator Jesse Jones by the middle
Of next year
According to Mr.. Jones synthetic processes viii be
producing rubber al the rate of 100000 annually by
that time
In addition there "a considerable importation of rub
Der from South America.
And the production OF Guayule rubber IN the United
States has very real and almost lncstmabe possibilities
Since the most extensive and eXtravagant peacetlme
use Of rubber in the United States required more
than 100000 tons annually complete and permanent
American independence foreign rubber supply
5 fnrcSc,ahlc.
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-02-12

-T-ilS-is immediately important because unavorable
l trends Of war the Western Pacific have almost
entirely cut off normal sources of rubber.
About 90 per cent of the worlds rubber has been
coming from the present Pacific and the United
states normally consumed about 65 per cent of the total
rubber produced in the world.
SO the japanese occupations of most of that area and
continuing operations against the rest have presented the
United States with acute problem
Apparently have that problem solved now, or at
least well on the way to soution-whiCh is fortunate
because our ability 10 carry on and win the
actually and utally involved
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-02-12
ONE YEAR AGO TODAY
Feb. ~, 1871

s'Uctly pr0hIhi'et
Detroit evening times. (Detroit, Mich) 1921-1958, 1942-02-12

MAIN point of the disaster 10
VI tho Normandie was lost in
most accounts II was TO be
-U-1r best troop transport The
authorities have successfully
proved there was no sabotage
hut In doing so they confessed
negligence comparable 10 that
~ Pearl lIaTbnr.
u.st..ru'ed DO, KIng Features synd Inc.
Reproduction In whole or IN part
srciy prohibited
Evening star., 1942-10-27
BY WILLIAM G. THOMAS,
HOLLYWOOD

HoILYWooD1m those odd fellows the picture business
I in Hollywood!
kid
and during vactons while
important
Dorothy pictured
Evening star., 1942-10-27

morning the company was scheduled
to arrive I had band, welcoming
committee of leading citizens and
members of the press and, as piece
de resistance, the Governor of the
State. I saw the train in the dis
tance A small figure was hanging
out on the steps waving. I assumed
it was the conductor or brakeman.
1t wasn't. 1t was the star AS the
train pulled in he took his upper
plate out and hurled it at me. 1t
missed me. 1t hit the Governor
square in the face! returned to
Hollywood that night.
When I first went to Paramount
as q publicity man, Immediately
inaugurated series of Searches"
We searched for practically every
thing and found lot of space in
the papers doing it.
These searches included the one
for the panther woman: for the lion
man: for Alice in Alice in Won
uclldIlu. anu Ille search 1OT
beauty during which we brought
II people to Hollywood from every
point on the globe, including British
South Africa, New Zealand, Aus
tralia, etc.
The search for the panther
woman resulted in bringing not
one. but four panther women to
Hollywood. The only one that is
still prominent is Gail Patrick,
originally Margaret Fitzpatrick from
Birmingham. Ala. The other three
included Kathleen Burke of Chicago,
who played the panther woman
role IN the picture, Island of Lost
Souls Dick Arlen was the star.
Now Dick Arlen is starring in Pine
Thomas productions. Then there
was Iona Andre, originally Luana
Anderson of Nashville, Tenn, and
Verna Hillie of Detroit.
For the lion man. we found
Buster Crabbe, the swimming star.
Evening star., 1942-10-27

AS one of the small people of the
world who had read his history and
medieval legend, Mr.. Gwilt wished
for the peace, contentment, dignity
and passive contemplation that must
be the life of tree Somewhere, he
had read that by concentrated wish
fulness this miracle of transforma-
ton had been accomplished, and
who could say it would not happen
again?
Experiment With Nature.
This ambition to root in the soil
and become part of Mother Nature,
Mr.. Gwilt encouraged sufficiently to
plant his feet in the good earth and
pray for fulfillment. The expert
ment is tried in his front yard but
before Mr.. Gwilt develops a trunk
and begins to leaf, the interlude is
trying upon the audience.
In the transition from reality to
the full-blown sycamore tree there
are many minutes to be filled with
explanation and conversation, and
most of this is dull and uninspired.
Whatever substance "Mr. Syca-
more" may have had in magazine
pages has vanished in the expan-
sion, and the F'rings script as viewed
last night possesses hardly more
than the flimsy structure for
one-act play. 1t lacks the imagina-
ton and the dramatic devices of
"On Borrowed Time" which it sug-
gests, and apart from the short
postmans dream is devoid of action.
Audiences saturated with war
news are eager for elements of es-
cape. There is a warm and affec-
tionate feeling for those who sense
an instinct for kindness and peace
which they cannot quite under
stand, but which searches for an
outlet. Fantasies which inhabit the
realm of pure art may supply this
demand, but "Mr Sycamore" gropes
and stumbles without finding the
answer
Offers Excellent Cast.
The Theater Guild with it's faith in
the play reached out to Hollywood
and induced Stuart Erwin to come
East for his first legitimate role in
IS years. AS the gray uniformed
and faithful servant of the Post
Office Department for 20 years, Mr.
Erwin conveys the idea of rugged
stability and integrity, but not one
who would be weighed down with
philosophical yearnings. Standing
for most of the evening gives no
choice of style, but in his slow
paced and faltering technique Mr..
Erwin was as good as the lines
would permit.
The ethereal Lillian Gish plays
Evening star., 1942-10-27
Mr.. Sycamore
Flimsy Dramatic Fare
Theater Guild Offering
At National Theater Fails
In Absorbing Movement
BY ANDREW r. KELLEY,

In It's quest for the unhackneyd in theme and treatment the
Theater Guild the fantasy of KEITH called
and opened at the National 1ater last night
attraction of the American Theater Society
Originally
into fulength this whimsical
dream ainS thes
Evening star., 1942-10-27
Budapest Quartet
Concert Honors
Music Teachers
Unity, Beauty and
Depth Mark Playing
OF String Group
By ALICE EVERSMAN.

ny @AAASA IL NHASGANA]AASs
The members of the Washington
Music Teachers Association were
guests of the Gertrude Clarke Whit
tall Foundation last night in the
Library of Congress. where con-
cert was given in their honor by the
Budapest String Quartet. The
Coolidge Auditorium and the Whit
tall Pavilion were taxed to capacity
by the crowd which expressed its
appreciation of the finely performed
program in enthusiastic manner.
The quartet has been heard many
times in many varied programs, yet
seldom has it surpassed in beauty
of nuances and depth of expression
it's playing last night. The re-
markable unity which this group
has attained is so firmly established
that the result resembles one instru-
ment and one intelligence In
dividually the members have become
familiar as artists of their medium.
yet it would be impossible to select
one as responsible for the polish of
the whole or as more outstanding
musically than the Others
Quite appropriately the program
opened with Beethoven's Quartet
in G Major, Op. 18. No. 2" which is
known as the "Compliment" quartet.
It's graceful elegance formed a
charming greeting and the smooth
execution of the artists brought out
it's freshness and brightness in every
detail.
Permeating the work is the de-
light of the composer in the new
medium on which he but lately en-
barked and his pleasure in the skill
that came so quickly to him. 1t was
balanced in the concluding number
by the lovely Quartet in B Flat
Major, Op. ST. by Brahms. in which
a spiritual affinity with Beethoven
is recognizable and in which his own
particular type OF gay humor has
full play.
The mood of the evening was
bright and spirited except for the
Andante of the Brahms quartet and
the Music for Four String Instru-.
ments"' by Charles Martin Loefner.
The latter is dedicated to the
memory of Victor Chapman and as
such has the shadow Of melancholy
in it. The composer has expressed
his thought within limited tonal
range and without any desire for
dramatic effect producing thereby q
gentle veiled sadness.
Loeffier's writing is remarkably
compact and the fabric of his work
is rich in luxurious harmonies of
sound. The varied color of the in
struments is interviewer closely and
even when permitted tonal fight.
maintain the same related form. A
mystic quality pervades throughout.
with delicate touches indicating
sentiment without definite or COM
peuing statements. The facile en-
ployment Of a wealth of musical
ideas to a shadowy mood is accom-
plished with original means and
with extraordinary skill. For a work
Of this character the warm, vibrant
tone Of the Budapest Quartet Is
especially well adapted.
Evening star., 1942-10-27

"MR. sYCAMoRE'-Present by the
Iheater Guild, Inc. at the National
Theater. new comedy in two acts and
story by Robert Ayre Featuring Stuart
Erwin, Lillian Gish and Claiborne Foster.
directed BY Lester Vail. Settings de-
the supervision of Theresa Helburn and
Lawrence Langner
Evening star., 1942-10-27


MRS. GWilt, who finds it difficult to
adjust herself to this unusual ex-
pertinent leaping from cold reality
to the cosmos. Claiborne Foster as
the town gossip and poet made the
most OF character which seemed
underWrltten. Leona Powers, Harry
ToWnes, Franklyn Fox, John Philli-
per, Harry Sheppard and Russell
Collins give excellent support in the
other dominant roles.
In this simple statement of a
yearnlng for peace the settings de-
signed by Samuel Leve-particularlv
the tree in embryo and in majestic
growth-are aids to what illusion
Mr.. Sycamore" offers.
Evening star., 1942-10-27

Exhibit of
PRIZE-WINNING
SNAPSHOTS
$I2,50O NEWSPAPER
NATIONAL SNAPSHOT
AWARDS
EXPLORERS HALL
National Geographic Society
10th and Nj Sts. NV.
Oct. 20 to Nov. l, inclusive
Weekdays: 10 am. to 10 pm.
Sundays: II noon to 6 pm.
Special Shouting
Daily 700 to 1000 PM.
"oaeaAads ef Colon"
Dramatizins Through
Motion Pictures
The Way of Life in America.
"4i9h SAks4 2>s The Cat"
Official East Indies Government
Motion Picture Illustrating Strategic
Economic Significance of Dutch East
Indies.
Both in Full.eolor kodachrome
THE PUBLIC AND 4LL MEN.
BERS OF THE ARMED FORCES
INVITED.
Evening star., 1942-10-27
Three Hunters Killed

GAGE, Idaho, Oct. q (P.-Three
men were killed during the opening
hours Of the Idaho deer hunting
season Sunday.
Evening star., 1942-10-27
Where and When
Current Theater Attractions
and Time of Showing

Stage.
National-"Mr. Sycamore. a new
comedy with Stuart Erwin and Lii
Ian Gish: Tonight at $50.
Screen.
Capitol - Seven SWeethearts !"
Kathryn Grayson among them:
1890 am. Ito, $50. $50 and 1920
pm. Stage shows: 1910, $50, 5:35
and 800 pm.
Columbia-"Holiday Inn" Irving
Berlin's musical with Astaire and
Crosby: 1o:45 am, l, 3:l5, 5:25, TAO
and 9:55 pm.
Earle-"You Can't Escape For
ever" George Brent in the news
paper game: 11:10 am, 1:50, 4:4O,
7:25 and 1910 pm. Stage shows:
1855, 3:45, $50 and $40 pm.
Keith's-"Between Us Girls" Di-
ana Barrymore in pigtails: Ills
am, 1:20, 1925, $50, 7:35 and Gas
pm.
Little-"The General Died at
Dawn" Gary Cooper outwitting
Asiatic bandits: 11:20 am, 1::3O,
3::35, 5:35, TAO and 9:45 pm.
MISUNDERSTANDING Tigers" the
AVG in action over China: IL am,
l, 3, 5:15, 7:30 and 9:45 pm.
Palace-"Iceland," Sonia Henie,
the Marines and Sammy Hayes Or
chestra: u, 2:30, 455, 1925 and $50
pm.
Pix-"Poison Pen" with Flora
Robson: l, 3:35, 6:10. $50 and 11::35
pm. Exile Express: 2:10, 4:5O,
7:30 and 1910 PAN.
Trans-Lux-News and shorts; con-
tinuous from 10 am.
Tho Ayic is vo tchin~ yo,. Loon
Evening star., 1942-10-27

PASCuAC' 1>oW 1Aly pal tilCl, Dill Z lllC,
and 1 produce pictures for Para
mount.
I was a publicity man in Holly
wood for II years and had the op-
portunity of meeting the stars be-
fore and after they became stars. I
even had hand in helping make a
few of them stars. 1t was. lots of
fun.
I remember one OF my first as
signments. They were going to film
big Western epic in Arizona and I
was sent down in advance to pre-
pare a rousing welcome for the star
and company when it arrived. For
obvious reasons I can't tell you the
name of the star, but he is still a
star and is still making big Western
productions
I did pretty good job and the
Evening star., 1942-10-27
DR.. Ley Goes to Rome
For Fete Honorinq Duce
BY the Associated Press.

BY the Associated Press.
BERLIN From German Broad
castS, oct. 27.-Dr. Robert Lev,
leader of the German labor front
lett Tor Rome last night as head of
a Nazi party delegation which will
participate in celebration of the Goth
anniversary of Mussolini's march
on Rome" on October 30.
Evening star., 1942-10-27

John Gwilt, a
small town post
man, could find
the daily trudge
as Uncle Sans
courier tryin n 6
upon his feet,
and monotonous
for one with fine
sensibilities. In
his rounds he
became the re-
pOSitory of much
of the towns Sc
crets and gossip,
and a mite wea-
ried of humdrum
existence
Evening star., 1942-10-27

The Axis is watching you; keep
'em signing, while you keep buying
War Savings Stamps.
Evening star., 1942-10-27
1nstigator Of Searches
Now Hollywood Producer

Producer ,pho Hollywood relates his
erploiter
Harold Heternan.
Evening star., 1942-10-27

theater evening.
One can readily imagine that
Evening star., 1942-10-27

ADJUSTMENTS,
Imperial Valley press., 1942-08-16
L. A. BUTTER & EGGS
MongreI Escapes,
Beats Execufioner

WAUKEGAN, Ill, Aug. 15-UP)
"A black-and-tan mongrel dog
whose proposed execution by shoot
ing caused heated debate between
humanitarians and police was fug-
tive from the city dog pound to-
day.
The dog, convicted as an incur
able bitter, settled the controversy
last night by digging a mole under
the fence of his pen and escaping
on the eve of execution.
The little rascal just dug his
way out and I haven't seen him
since" said Dog Warden Walter R.
Crawford.
Protests that shooting the dog
was brutal were made by Mildred
Fitzhugh, investigator for the Or
phans of the Storm Dog refuge. She
insisted that he be gassed.
Imperial Valley press., 1942-08-16
ANGELS TRIM RAINIERS TO INCREASE
LEAD while STARS DUMP SENATORS

Olsen to defeat San Diego.
Fern Bell cracked out the two
Dagger, Ham Schultz singled fnfield
and Wally Westlake laid down
another single to bring in Bell with
the winning marker.
Each side used three pitchers,
Henry Pippen toiling for the Oaks
in the ninth and tenth innings.
The first Portland-San Francis
Co game was a slugfest. The Beav-
ers scored three runs in the open
ing Stanza but the Seals tied it up in
the second The Beavers came back
in the fourth with a five-run rally.
The Seals threatened to knot the
count again in the fifth with a four
run rally but the Beavers braced
themselves and iced the game in the
seventh when Larry Barton lifted a
homer over the right field fence.
The Beavers led all the way in
the second game.
Imperial Valley press., 1942-08-16
BY UNITED PRESS

A four-Tun sixth inning spree at
the expenses of pitcher AL Libke
gave the league-leading Los An
geles Angels a Al win over the Seat
tie Rainiers Friday night in the
opening game of their series.
While the Angels continued to
dominate the circuit with a safe
margin, the second-place Sacra-
mento Solons were being dumped
10 by the Hollywood Stars.
Oakland edged out San Diego 9-8
in a 10-inning battle and the Gel
larite Portland Beavers twice plast-
cred the fast-skidding San Francis
co Seals, 81 and To, in wild
double header.
Seattle pitcher Libke was doing
pretty nicely holding the Slugging
Angels hitleSs until the sixth frame
when he lost his control and allowed
two of the four runs to Sift through.
The Rainiers took one-run lead
in the fifth when Ned Sickle rifled
out a triple and came in on long
fly by Ed Kearse.
In that fateful sixth, Libke walk
ed two Seraphs and was touched
for a single by Ed WatkuS and a
double by Roy Hughes that scored
two runs.
The Angels got their other two
runs in the same inning off Ed
Carnett who relieved Libke.
Jess Flores won his eighth game
for the Angels since coming back
down to the minors.
Shortstop Joe Hoover's homer in
the fifth inning proved the margin
Of the Stars victory over the Sol
ons who were held down to -four
hits by Nanny Perez.
Kemp Wicker, Sacramento pitch
er, yielded five base hits, including
Hoover's circuit blow.
With two out in the tenth and
the score tied 80, Oakland collect
ed a double and two singles off Al