Imperial Valley press., 1941-12-15
SECOND ONLY TO THE
WAR EFFORT IS THIS

Imperial Valley needs a more thor
ouRh civic poing-olcr than il has cvel,
recelved-snd enc far more thorough
th&n ahE presently contemplated
Today Imperial Valley. like all Other,
parts OF he nation. concentrates first and
most intensely OH he War effort. hIt
there is another effort which i> vital ta
the future Of tire valley. 1t is onp which
can be carried on simultaneously with
our part in the War-and il should he
second only to the war effort.
1T Is IN" effort to develop Imperial
Valleys future.
This week federal Agricultural Con-
servation committee report that there
are from 4O0 - 500 fpv>r farmers in the
valley this wear than last MAS 4 falt. even
though II WAS enc We lad predicted fer
many months. Ii should point III, Va
to what We need. We can fill that need.
we believe, by doing iour THINGS. by con-
centrating on thCm, bY putting every
extra energy into thonl They ar:
l. Attracting more conscientious farm
erS to the valley to uWn their oHn farms.
to take part in the community lif, aad
to become, actually, part OF Imperial
Valley.
,. Detailing the facts which make
Imperial Valley an ideal place lor such
items IN The W;r effort as air force train
ing schools, inland landing fields aad
even VA production factories.
;. Bringing N#c"tiuHl3tnd promoters -
Imperial Valley 50 that th>-y may c>tab-
lish the kind Of places which attract
tourists and winter residents.
a. fastening the opening Of the East
side Mesa lands 10 agriculture.
Talk will Lot accomplish any of these
things. Neither will the sort oi hit-or-
ll..t ',,f,,
effect ,hlta fan Action i The only path
to deleloIn..n,, and ii mast oa rullyelI-
trated Coz operative. ;fIlmulNv i; Iuu.
IT CAN HE DONE
Here are suggested methods = acconi-
plish the four obi2ctiveS listed above:
l. Hire a man whose sole ioi il Will
be to reach good midWeStelm farmers.
directly and net through some vague pub
icity releases. with word Of the benefits
that await them in Imperial Valley. Give
him $4,000. from which his salary and his
expenses must be met, 10 do his Job. Make
it plain that we are not interested in gen
eralization. that what We want Is results
-lhOre farmers on more .urnlS.
2. Hila another man, under the same
financial conditions as the first. to tell
the army. the air school heads. the air
port experts. the producing Industrial
lists and others Of like class. the CLIMATE
cally and geographically strategic posi-
ton and advantages Of Imperial VALLEY
in their lines. Max i hi> lob TO bring
to the valley such air schools airportS,
military bases and other projects as
would otherwise 90 elsewhere. but which
might Just Is we'll come here. This task,
heretofore. has been left to volunteer
effort. Indications are that success will
be fair, but at best the volunteers have
not enough time to devote to the task.
Make ii a full time io5.
3. Hire a third man. with financial ar
rangements the same as in the other cases.
who is No l salesman, and give him
the job Of interesting promoters in the
valley. vino are willing 10 set up the kind
Of resorts that attract visitors. We have
none how. and until We do have, oar
visitors are going to be lust passing
through"
4. More later on this subject.