Evening star., 1941-04-28
|5,0O0Announcement
On Radio 10 Boost
Defense Securities
Every Station in Nation
To Garry at Least Five
Notices Today
puth. Assnciatad prasS

BY the Associated Press.
Five thousand separate radio an
nouncements today inaugurated the
most intensive selling campaign in
the peacetime history of the Nation,
as the Treasury began its dime-to-
thousands defense savings drive.
1t is expected to rival and perhaps
surpass the historic Liberty Bond
campaigns of World War days.
The new securities, Of which the
Treasury hopes to sell at least So
900 ,000, 600 in the next 18 months,
go on sale Thursday morning in
$4,000 post Offices and several thou
sand banks. Later department
stores and thousands of other places
may handle them.
+ The new securities, planned to
help meet part of the huge pre-
paredness bill, we're tailored pur-
poSely to fit the purse of every
American. They include 10-cent
stamps for children, baby bonds for
the average man, and larger bonds,
up to $4,000 denominations, for
wealthier persons, trust funds and
businesses.
Radio Time Contributed.
Every radio station in the Nation
was expected to have at least five
one-minute announcements on the
campaign starting today. Time has
been contributed by the stations and
advertisers. Newspaper and maga-
zine campaigns also are in the max
ing, and shorts for the movie screen
are being rushed.
President Roosevelt, Secretary of
the Treasury Morgenthau and POST
master General Walker will give the
defense savings drive an official
sendoff in a special radio program
Wednesday night The President
will lay his money down to buy the
first bond.
Officials indicated no effort would
be made to get people to put large
amounts in defense savings at once.
Instead, the plan is to get the public
to purchase smaller amounts on
weekly or monthly plans, so that
over period of time they will buy
more than if they Splurged imme-
diately.
Pay Roll Deductions Urged.
Employers will be urged to insti-
tute voluntary pay roll deduction
schemes, by which employees would
authorize their employers to invest
a certain percentage of their regular
pay check in the new defense savings
securities. One Federal agency, the
Federal Reserve Board, and one big
business, the American Telephone &
Telegraph Co, already have started
such programs.
While the campaign will be di-
rected from Washington, commit
tees are being set up in each State
and community to publiclze and
stimulate the sales. Governors and
other dignitaries will hold these jobs.
/ Soon, parades of motion picture
stars will be photographed buying
the new bonds to set examples for
their fans: billboards will clarion
the America on Guard" slogan of
/ the campaign: contest editors al
ready are substituting the new bonds
for cash prizes, and thousands of
Wonlen's clubs will be organized
to help out.
Savings Stamps Offered.
The first line Of merchandise"
for the statesmen will be the savings
stamps. really an adaptation of the
postal savings stamps which have
been sold at post Offices for many
years. They are in denominations
of 10, Is and so cents. 81 and IS.
Buyers receive little albums in which
to paste them-albums designed so
that when full they can be ex-
changed for baby bonds. These
stamps earn no interest but can be
redeemed for cash at face value
at any time.
The next line consists of series
E" bonds. These are almost exactly
the same as the baby bonds" which
have been sold since 1885. They are
in denominations Of S25, $50, Sl00,
$500, $1,000, sell at rs per cent of
face value Ca $25 bond is sold for
s1875), and increase in value every
six months so that they reach full
face value at the end of 10 years.
If held 10 years. they earn the
equivalent of 20 per cent interest.
For more affluent investors, the
Treasury has designed "series F"
and series q" bonds in denomina-
tions running up to $4,000. One
bears no interest but is sold at
discount like the series s. bonds,