The potters herald. [volume] (East Liverpool, Ohio) 1899-1982, 1941-02-20
The Cherry Tree
Where We Hdtchet Out
The Truth
. A NEW JOURNALISM
9 THE CIO FORMULA
. TELEPHONE TECHNIC
. WITH SPINICH

If you like 'em hot, here's one that
sizzles:
Carl Haessler, managing editor of
what is known as the Federated Press,
in charge of class of labor journal
ism for the CIO Auto Workers, tells
the workers how to run labor papers
after the CIO fashion, or perhaps
after the Federated Press fashion.
1t is interesting and you get good
line on what to look for when you
read papers edited by those who
get their education" from Mr..
Haessler.
A summary of Mr. Haessler's course
in so-called labor journalism is put
into nine paragraphs and it makes
most interesting reading.
But in part it looks more like what
might be course for reporters on
the Daily Worker than on what mos
of US know as labor papers.
X X X
Let us take a good look at para
graph No. (Which is headed LA
Dor Publicity" 1t boils down this
way:
"Straight releases. Telephone tech
MICS. Plants. Hints. Stalls. Follow-ups.
Meeting the reporters. DOdging their
questions. Out of town papers. Wire
services. TaclIling editors and publish
ers. Pitting one paper against an
other. Covering up Art"
There you have it. Not our idea.
Mr.. Carl Haessler's idea!
Go back and read it over again.
Pick out the words that guide you
to the kind of journalism taught
by Mr.. Carl Haessler of the Fed
Grated Press, as it is called.
Nice words are those used by Mr..
Haessler in his course of teaching the
young journalistic idea how to shoot
the works.
Let's have a little deeper look
Let's pick out some words. For in
stance, "Plants. Hints. Stalls"
A "plant" is something that needs
no further definition. Anyway it
doesn't stand for legitimate news that
happens. 1t seems to stand for some
and when somebody wants it to hap
pen for purpose known to the per-
son who makes it happen. 1t has a
certain kind Of smell about it.
"Hints" and "stalls" follow natural
ly, once you start on that kind of
trail. The purpose of stalling is fair
ly clear. You stall, let us say, when
you don't want to "come clean"
Well, there is very little stalling
in Mr.. Haessler's outline-and very
little covering up" which is another
one of the nicely descriptive words in
the outline. Why shouldn't one
cover up in labor publicity? Perhaps
reporters might ask Mr.. Haessler
about that when he offers some "la-
Dor publicity"
But, according to the outline, when
reporters come you should know how
to "dodge their questions" and how
to "pit one paper against another"
And you should know how to "cover
up"
But if the reporters don't come, then
of "tackling editors" 1t must be
thrilling to know how to "tackle an
editor"
1t must be fascinating to know all
about labor publicity, as taught by
Mr. Carl Haessler of the Federated
Press, lecturer for the CIO auto work
ers. MOST fascinating. And in
structive And so we have sought here
to offer you a FREE lesson out Of the
summary of the course, so that you,
too, dear reader, may know how to
do labor publicity on the ClO auto
workers 1871 model - streamlined
with the newest gadgets, "hints,
plants, stalls, covering up and dodg-
ing" Yes, if that's the way you like
| it.
And don't forget your telephone
technics" with spinach.-CMW.