Imperial Valley press., 1941-11-04
Electric Ranges
Free Housewives
From Bondage
1871 Models Reduce
Food Budgets to a
Bare Minimum

Having released women IRON the
chains OF kitchen bondage whose
biggest link was the old cooking
stove with its dirt, discomfort neat
and inetficienCy. the i94l electric
range now goes further-it reduces
food budgets to a minimum and
transforms the kitchen, heretofore
used only because of necessity to
room that reflects the social atmo&-
phere of the entire home.
Both inside and cut the new
modern electric ranges to be dis
played at the city-Wide Treasure
Hunt are scientific marVelS Of CO.
ordination and economy. To women.
they are household servants CO.
operating with clockWork efficiency
for superb food preparations To
men. they are symbolic OF the kln5
Of living they have always EODtd
to offer their wives.
SIZE RANGE WIDE
Ranging in every size, from the
small apartment type to the large
sized family model with a tleXlbll-
ity of utility and purpose never bo-
fore attained, the new electric
ranges are priced within the reach
OF every average home.
New major features have been
installed in the 1941 ranges tn.
blend increased cooking speed with
greater protection of foods being
prepared. Probably the creates;
single improvement in convenience
for the American housewife te,-
ture which she has always hoped TO
find in her electric range, is the
actual table-area surface utility Oh
the range itself.
With this increased uSable space
the housewife does not need to rely
on kitchen tables, on panty shelves,
on make-shift arrangements 70 hole
the appliances and foods she IS pre-
pairing to cook, bake, roast or brOil.
At her fingertips is space, lar5o
enough to keep handy everything
she may need.
SAVES ON CURRENT
Cooking speed has been increased,
in some models from II to l8 per
cent. This faster cooking heat cuts
down time wasting moments ~
gives the housewife extra leisure
tor other activities More, it saves
on current costs because in i'll
creased cooking speed there comes
decreased Wattage expense.
This faster and more economical
operation is made possible by units
permanently sealed against outside
air to prevent oxidation Of the en-
closed coils.
Automatic heat control has been
improved Four oven switch posi-
tions for preheat, bake, broll and
off, or as in some models, preheat.
bake, speed broil and broil, offer
an all-purposeful range for every
kind of cooking need required.
The simplicity Of cooking opera
tionS is even furthered in the l94t
models. Gadgets have been ellmi-
mated which could be concentrated
in one essential operation, and the
new models present switches, knobs
or buttons which do in one process,
what two or three used to do before
/ FINISH CID-RESISTING
Deep we'll cookers with full porce-
lain, acid-resisting finish surface
cooking units and special steam
compartments with thermostatic
control, are outstanding advances
which will delight every home
maker.
Most of the new models adhere to
scientific control of vitamized COOK
ing. They are made to follow the
best medical knowledge on means
of preserving vitamins IN food and a
single switch operation-a dial set
at any temperature for any desir =
period up to 30 minutes-Will per
form to true dietic requirements
and then automatically turn down
to a selection of any of the four
other heats.