Worcester Democrat and the ledger-enterprise. (Pocomoke City, Md.) 1921-1953, 1941-05-23
PRES. A. H. DEUTE
ADDRESSES lad"
CLUB IN BALTIC

A. H. Deute, President, National
Brewing Co., Baltimore, Md, speak
ing before Baltimore AID Club, Balti-
more, Md, May Z, 1941, said:
Ladies and Gentlemen: In past
years, it has been my great pleasure
to talk to you on the sunny side of
craftsmanship and the brighter aspects
of business. To men like you and
me, who have spent our business
lives in the high art of present day
advertising and sales management,
there is no subject so engrossing-no
work so vitality interesting. wish /
could talk with you today along the
same lines. Some day hope the OPP
portunity will again come.
But today, those of us who are en-
gagged in advertising in any of it's
aspects, are faced with sterner reali-
ties. All that we have learned in
the past must now be brought to
bear while we, as advertising men
and sales executives, do our part in
this fight to maintain the American
way of life.
While ahead of us there are serious
times-wnile before us there are vital
and important jobs which the adver-
Using man and the sales executives
can do, we may well feel thankful
that we can bring into these times
a background of experience and
knowledge. Now we are at the point
where, as never before, the profession
al advertising mantle professional
salesmanager can prove his value to
the country. Here is our great OPP
portunity to serve. Here is not only
our opportunity-but our response
bility.
: Ours is going to be hard job-a
Job lacking in the glamour of uni
forms and. bands playing and flags
the maintenance of this American
flying. Our great contribution to
way of living will be done in the quiet
of the office or with our statesmen and
representatives on the road. Our
compensation will not come in the
form of medals or chevrons. Probab-
ly the mass of people will not even
realize what we are doing, but we,
who are supposed to know our busl-
ness, will know if we are doing our
Jobs well-and we can look within
ourselves for any compensation we de
serve.
Our first realization must be this:
America is not considering going in
to a war. We ARE in a war. We
have been in a war for long time.
The visible aspects of this warfare
may change. But for these many
days we have been fighting fight
to preserve for ourselves and the gen
erations to come that laboriously and
slowly but steadily developed struc-
ture which we call the American way
of life. We are today somewhere in
the course of that fight-how long
it will continue-to what lengths it
will go-we can not now prophecy.
But we may be assured of this-eith-
er this American way of life will
survive and continue to carry on as
the beacon light of Civilizations it
will perish under the pressure of an
tagonistic thinking and acting. What
lies ahead for ourselves and for our
children and their children depends
today upon US.
Now, there, as see it, is our posi-
ton, in the world today. We are I'M
dertaking to defend our way of life
our civilization. What, may we say,
is this thing called the American way
of life?
Ask the lawyer, and he will tell you
it is our system of law and order and
our form of government
Ask the preacher, and he will tell
you it, is our birthright of religious
freedom majesty of our church.
es, and our right to live under the
doctrine of the golden rule.
Ask the educator, and he will tell
you it is our system of education,
whereby every boy and girl has free,
full and untrammelled opportunity to
advance in proportion to his willing
ness and personal ability.
And all of these men are right
up to a certain extent.
Ask the salesmanager and the ad-
vertising manager-and he will say
that the evidences of the American
way of life are the newspaper on the
front porch in the morning-the bot
tie of milk on the kitchen step-the
orange juice and the ham and eggs