The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1941-05-27
ECONOMY, THEME
OF NEW BREAD AND
CAKE PACKAGES


be economical, but now it has al
so become a patriotic duty. 1t
stands to reason that if you can
save money on the everyday
things of life without stinting
yourself or sacrificing quality,
you will have just that much more
money left over which you can
put into savings in the form of De-
Tense Bonds or Defense Savings
Stamps. And when you do a
thing like that you help yourself
and help your country at the
same time.
This Defense Program has made
us more thrift-minded than we
have been in a long time. We're
watching our pennies a little
closer and we're cutting out I'M
necessary waste wherever pos
sible. Perhaps that's the reason
the new money-saving bread and
cake packages are especially in
teresting at this time. Bread and
cake are staples with just about
all of us. We're so used to buying
them frequently and seeing them
around the house constantly that
we seldom realize when we waste
them needlessly, because the last
few slices of the bread or a couple
of portions of the cake go stale be-
fore we can use them all.
The new packages are designed
to plug these little wastes and
save pennies each week that
mount up to dollars during year.
Take bread for instance: most all
bread nowadays is sliced for con-
venience and quick serving, and
because it's sliced it allows the
air to circulate freely once the
package is opened. This nat
urally dries the bread, and, es-
pecially in small families, causes
the bread to become stale before
it is completely consumed. One
enterprising baker has solved this
problem by dividing the loaf in
to two twin halves, each twin in
dividually packed, then both
halves wrapped together in
waxed wrapper.
It's thrifty idea because you
can serve one half and save the
other half still wrapped in the
two protecting wrappers. This
new twin packed loaf keeps bread
fresh longer and saves money by
eliminating stale bread waste.
The healthfulness has also been
improved by addition of energy
giving Vitamin B-1.
Another thrift feature is the
half-white, half-wheat package,
variation of the twin packed loaf
that gives YOU two kinds of bread
for the price of one.
But perhaps the most popular
new idea is the unique cake pack
age that eliminates the muss and
fuss of cutting cake as well as
the problem of keeping it fresh. 1t
also answers the perennial hot
weather question of how to have
good fresh cake without the both
err of home baking.
The baker who designed this
package first bakes a large size
two layer gold cake and fills and
ices it generously. in the favored
home style. Then he departs from
regular packaging routine by di-
viding the cake into eight equal
portions. Each portion is placed
in a separate compartment and
the entire cake is covered with a
cellophane wrapper
which rs held to the base of the
tray by cardboard collar that
snaps off and on again.
Thus, if the housewife wants to
serve two or three portions, she
snaps off the collar. lifts the cello
plane wrapper, and removes the
desired number of servings. To
preserve the rest of the cake and
keep it moist and fresh, she mere
ly replaces the cellophane wrap
per and snaps the collar on to hold
it firm.
Because of large scale manu-
featuring economies the baker
sells this cake for less than it
would cost to bake at home. And
in addition to their thrift features
the new packages save time and
labor and give the housewife more
leisurc-something she can al
ways use to good advantage.