The Durant news. (Durant, Miss.) 1882-1985, 1941-12-04
THROUGH
N A z E I
E y E S
Hazel Branaen

told her club emDer that they /
should all go down to jackson and
buy what they needed there.
Don't ask US who it was. We didn't
ask and thus don't know. But it could
have been n Of many here who feel
like ten cent worth Of white tissue
paper is better if bought someplace
other than Durant.
Durant, like all small towns, has
it's share of people who go elsewhere
to buy everything they can when they
make their living directly or indir-
ectly from their own home town.
They are either too dumb to know
they are cutting off their noses to
spite their faces or else they are so
selfish and small-spirited they don't
want to see their neighbors make any
money.
We feel like Durant has more than
its share of such people.
People who do not try to trade at
home for everything they possibly
can are not the highest type of citi-
zens. The life of a small community
like Durant is so closely interviewer
that when n makes a dollar it is
shared eventually by everyone in
the community.
Many of the people in Durant
make their living directly from the
railroad. The railroad depends for
tie livelihood on the patronage and
good will Of people from every little
town on the &c tracks. Durant mer-
chants recognize the value Of the
railroad to their own prosperity and
ship all their goods by rail. Railroad
employees have just as big a stake in
the development and growth of BUSH
ness in Durant as any other group.
Those who own their homes here
have a large stake in the business
~well-being of Durant. Business men
and property owners share the lar
gest burden to taxation in this COM
munity. The more they prosper and
pay their taxes the better communi-
ty we have as a whole.
II all the store buildings in Durant
were vacant property-owners would
have to pay all the taxes. The per-
son renting a home would pay the
increase. Thus it is only a matter
Of common sense and good business
to buy at home.
Durant is pretty well s'clubbed"
to death. We have five clubs who
are always sponsoring something or
another. They are usually good eau
ses. But this doesn't alter the fact
that Durant merchants are the ones
called upon to pay the freight. This
sort of thing is nothing but a glori-
fled kind of racket" and business
men are high-pressured into Co
operating" If they were given some
thing for their monet it would be a
different proposition. But the same
women who "sell' them an idea for
their club to make money are the
ones who go to Jackson or Memphis
for items identical to what they could
get here.
W. do not blame the people al
together, these Offopolis folks, who
go "off" to shop. Sometimes they do
not know where they can get an item
they need and they assume it is not
sold in Durant.
There, Mr.. Durant Merchant, is
where YOU are falling down on the
job. 1t is up to YOU to see that every
man, woman and child in Durant is
thoroughly familiar with the stock of
goods you are selling so that when
they need anything in your line they
automatically think Of you.
The best way you can acquaint the
people of Durant with the goods you
are selling is to advertise yer week
in the Durant News. This paper goes
into nearly every home in Durant
every week. In addition We have a
splendid circulation in Pickens, Good
man, West. Sails. Lexington and
Tchula.
The News is your very best adver-
Using medium because it is read ev-
cry week by over 1000 Holmes
county families.
If you are really a good business
man you will realize that it is to
your own interest to have your own
personal message every week TO the
people of your community.
Remember, the leading stores do
not advertise because they are the
leading stores. They are the leading
stores because they advertise.
600
The editor Of this paper is tire
mendously proud that The Durant
News is head of the list Of weekly
newspapers in the State Of Missis-
sippi securing applicants and enlist
ments in the U. S. Navy in the cur
rent enlistment campaign.
Commander Walton. Of New Or
leans, was in the office this week to
congratulate us on what he termed
sour splendid work"
The News is first among the week
lies Of the state and fifth among all
papers in results secured from the
Nays advertising campaign for en-
rna&r Tb,,s u,o laad a nurohar of