The Waterbury Democrat., 1941-04-28
COLLEGE STAR IN
 SEX APPEAL TEST
Bob Moore Is in Hollywood to See, Kiss Marlene
 Dietrich, Actress
BY FREDERICK c. OATIIMAN United Press Hollywood
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 Hollywood, April 28-(UP)-Bob Moore, San Francisco College base- ball star whose reactions to sex ap- peal heretofore have been nil, came to Hollywood today to let Marlene Dietrich kiss him, not for his, but for sciences sake.
 Miss Dietrich, in & specially de- signed negligee as revealing as her perfume Is heady, said she intended to put her all in that kiss. She said If she didn't start the Moore pulses to pounding, nothing could.
 Moore, Q student in San Francisco State college, isn't the kind of a man who kisses and tells. But he's kissed 'em all right, Q lot of 'em, and he's never felt any different. He al- ways emerges from kiss, calm and hungry for a hamburger.
 Miss Dietrich may be different" he said, but I doubt 1t. Lips are lips and kisses are kisses and they leave me cold. They talk about kiss- ing as 8 sport but I'll take baseball. Now there's a game. Why .."
 Measured By Machinery Robert was interrupted by one of Q number of Warner Brothers press agents, whose fine touch seemed to be apparent behind the discovery that Q woinan's effect of man, with or without kisses, can be mea- sured by machinery.
 The apparatus Is the psychometer, put to its present use by Dr. Joseph Cation, Stanford University psychi- atrist who claims 1t will measure any woman's sex appeal upon any man in units of what he calls "fnanpower."
 The machine Is a box, like radio with c dial measuring manpower irl units of from one to 100. Its op- eration is based upon the phenome- non of precipitation in the palms of the hands. The more excited @ man t, the sWeatier his hands.
 Nothing makes sweaty except maybe nine innings of baseball" |" blurted Moore.
 Quiet there, Robert, while we con- tinue with the scientific explana- tion:: So the man holds an electric contact In his hand while he en- gages in kiss. If his hand gets Sweatier the dial registers the de- gsee.
 The device was installed last week in the room of the psychology class in San Francisco, of which Moore is Q member. The students gazed long upon photographs of Miss Die- trich and imagined they were mak- ing love to her. You never Ssaw so many sweaty hnads. Every pupil registered 100 or more, just look ing at Miss Dietrich's picture, unt,a 1t came Roberts turn.
 Day Was Too Hot Tt was a hot day." he insisted. "Otherwise nothing would have hap. pened. I looked at that picture of Miss Dietrich and didn't feel any. thing at all"
 Sh-sh-h, Robert until we finish telling about you: So he grasped the contact and the dial registered a measly seven. Technician Joe Weston checked the machine mad Robert tried again to imagine hin.- self In love with Miss Dietrich. Sic clicked off one and one-half mna- power, so far as he was concerned
 T wiped my hands with my hand kerchief," he explained. "Only I didn't wipe 'em good enough, I sail felt just the same"
 All right, Robert, If we can't keep you still, go ahead with the story:
 "So I came down here to try again." he sadi. Maybe Miss Die- trich will do smoothing to me that her picture couldn't. But doubt 1t. When get back home I've got to write a paper about 1t. So what 1t turns out to be Is homework. :.S::nd of funny at that, kissing Q movie actress, being studying. It's what they call modern education, guess.
 You guess, Robert? Didn't you hear Miss Dietrich is making a movie called "mannowar2u