The people's voice. [volume] (Helena, Mont.) 1939-1969, 1941-11-12
Rubber Co..
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} hour, in rain, than a car equipped
with any other make or brand of tires
travelling at so miles an hour in dry
weather, nor will the tires stop a
car so percent quicker than all other
makes or brands of tires under all
weather conditions and on all types
of roads, as represented by the re-
spondent
The complaint also charges that the
respondent falsely represents the
quality, material and type of construc
ton of its aforesaid automobile tires.
The respondents automobile tire
General Dual s" is of Apply" con-
struction, and the General Dual 10"
is of "6-ply" construction. The com
plant alleges that the respondent
caused to be stamped or nodded on
the side walls of the tires the word
General" and, in connection there
with, the phrases dual 8" or dual
TO-" but failed to have stamped or
nodded thereon the actual number of
plies used in the construction of the
tire.
| The complaint alleges that such
stamping or molding on the side walls
of the respondents tires, respectively,
without also stamping or molding the
exact number of plies used in their
construction has the tendency and
capacity to mislead and deceive sub
stantial portion of the purchasing pub
| lie.
Ford Motor Co., Dearborn, Mich,
has been ordered by the federal trade
commission OF cease and desist from
misleading representations of prices
in the sale of passenger motor We
hicles.
Commission findings are that the
respondent company, selling its}cars
through its authorized dealers at
prices suggested by the Ford Motor
Co., conducted a nationwide adver-
Using campaign. In its advertise
ments, the findings continue, it used
| illustrations or descriptions featuring
large numerals designating the fob.
price of the car so illustrated or de-
scribed. These figures, according to
findings, were featured in such way
as to create the impression that fully
equipped cars so illustrated or de-
scribed could be purchased complete
and ready for operation at the fob. or
delivery point for the designated
prices or at other and distant point
for the designated prices plus actual
cost of transportation.
The cars so described or illustrated,
according to findings, have not been
the cars usually sold for the featured
prices, such featured prices generally |
having been those charged for the re-
spondent's less expensive cars. The |
cars so described or illustrated were
not purchasable at retail for the
prices emphasized in the advertise !
ments or at the fob. or delivery point |
named, or at the ultimate destination |
plus actual freight or TRANSPORTATION |
charges, without the payment of addi-
t1onal charges for added items. such
as bumpers, bumper guards, spare
tire, tube or tire lock, and other ac-
cessories constituting a complete car
ready for operation and for sale at a
designated point at definite price.
In addition to these extra charges, |
the findings continue, charges to re-
tail purchasers for items such as |
taxes, advertising, handling and con-
ditioning frequently have been added.
In some instances, where statements
these extra charges appear
in the respondents advertisements
have been printed in such fine type
as to be almost totally obscured by
the larger type or figures featuring
the fob. price.