The daily monitor. (Mount Clemens, Mich.) 1940-1942, 1941-04-03

hour he leaned across the Ia
BILE, and the fleeing uneasiness
between them was gone. Listen,
Bee, / had brainstorm today. 1t
was so busy, kept hearing the
girls saying 4 wish she'd make
up her mind!" and suddenly. out
OF the blue, I got this idea"
"What idea?"
"Well, you remember those
things you said about helping
customers choose the proper
clothes? Today, one after an
other, ! heard women saying
But I don't know If it'll 60 with
my hat!'-tl.ings like that. ! new
er really paid a great deal of
attention to the selling angle be-
fore, but since that talking-to
you gave me about customers
benefiting by salesgirps opin-
you're just trying to ring me
In on this idea of yours. You're
trying to give me some credit for
it, beforehand, IL it's good"
"No, I'm not. I'm trying to get
some help from you. Because
we'll both have to work on this"
'Tell me about it. quickly"
1.-THE departments upstairs-
the College Shops and Young
Sophisticate and the Little Shop
and even the Salon have styl-
list, don't they? That sort Of serv-
ice comes much too high for q
basement department. But sup
pose, Bee-here's' the big idea,
so listen - suppose In Budget
Fashions we had ready-assem-
bled costumes?
II don't mean simply display
ing q hat, some gloves and q
handbag together, near q dress,
7 the way things are displayed in
show windows. ! mean that we
could have q regular accessory
section. Each item would be key
ed to dress, or to several dress
es, In stock.
Instead of a salesgirl advis-
ing the customer, as you tried to
do, all sales would be co-ordin-
ated. In other words, automatic
ally, as q matter of policy. q
salesgirl would show hat, bag,
extra belts, collars - whatever
it happened to be-every time
she showed q dress. There could
be some line about, OF course
you're not obliged to buy these.
but 1t does give you an idea OF
how much you can do with this
one dress
II think It would make sales
easier to close, and certainly the
customer who isn't good on See
ing the possibilities Of q dress
would find shopping easier"
He was talking rapidly and en-
Enthusiastically, his whole face
animated.
From the merchandising an
gle, we'd turn over double or
triple The accessory goods we do
now. OF course, we'd have to see
that items from different manu-
facturers were all keyed in color
and style to harmonic or COM
plement Zach other. Wed have to
coordinate our buying In some
way to have every item fit in
with every other as far - style,
quality, and finish 60. :.
"And the prices, too. You can't
sell q IS hat to INCH . % dress.
But ell that's pure mechanics.
The idea Of ensembled sales, en-.
sembled showing, ensembled fit
ting and m ensembied technique
throughout Budget Fashions IL
the thing. Bee, I'm sure, II they'd
let us experiment In . small way,
! we could prove the idea's valu-
able!"
Anthony, Il sounds wonder
full" She remembered Ill the
ffetful customers VIII o m she
hadn't been able 70 convince
simply by telling them about the
collars end belts that would liv-
en- up q basically good dreA
"It's % practical, too, becauss
it's simple. You show . woman .
dress. You get the hat, the belt,
the collar and show her that
That's demonstration. She can
see the effect for herself. Why.
It's marvellousl I'm sure sales
will simply toar.
.And you know what else, An
thonyf All those busy little
numbers, With ehsap clips. too
many bottoms, extra ruffles that
give me The creeps, will 20 right
out the window. When . girl sees
that Z dress lIlhe hat can't b
varied-whsn shs's ~ 4 Sieht