Detroit evening times. (Detroit, Mich) 1921-1958, 1941-08-09
Attack on Enterprise


living under for eight years has aimed heart-oows
almost continuously at big and little business.
The latest campaign extnguish the American
private competitive system has recently been launched
by Thurman Arnold
He has been Fostering the oil and gas companies
10 their advertising expenditures While the motive
for this new administration inquston is hidden there
fear that this may be- the opening gun In general
attack by the Roosevelt Socialists ALL advertising
The case Tor competitive advertising in answer to
the yelled attacks Thurman Arnold has been put very
ably in the Editor and Publisher by Dr. L. D. H. Weld,
former president of the American Marketing Association
and also formerly professor at Yale University.
DoCroR WELD says,
l. Advertising is fundamental feature of
competitive system our free economy involves the right
Of a company to influence people to buy its product
advertising is part of the selling process.
There is to curtail advertising than
there is to curtail competitive selling"
That should be as apparent as the MONDAY sun to
any sound American unless as in the of the
administration Socialists, they have gone blind reading
Karl Marx.
In going directly to Thurman Arnolds inqusitoral
QUESTIONABLE to the oil and gas companies Doctor Weld
says:
I'm this QUESTIONABLE il is asked TO what extent
competitive forces have compelled the adoption of adver
Using methods This Is asked though there was
something sinister If oil company is compelled by
competition to advertise"
MOTE also the innuendo implied in the Thurman Ar
~ mold phrase advertising methods'-an implication
that advertising methods crooked
This is an affront to the whole American business
structure, which this administration seems bent on reduc
ing the shameful levels that exist totatarian states
Defending the right of competitive advertising as
inalienabe Doctor Weld says:
advertising Is integral part of competitive sell
ing. The right to advertise Is INHERENT IN OUR
BASIC ECONOMY"
The tremendous social benefits of advertising-par
ticulary competitive adversngis pointed out by Doctor
Weld
These social benefits in the shape of improved
products and lower prices to the consumer.
COMPETITIVE advertising sharpens the brains of bust
- and calls for talent and expands the field
of enterprise.
It is only the socialistic wreckers at Washington
who need to be told these obvious truths.
Doctor Weld up his impregnable defense of
competitive advertising in these words:
ct has made people want things that they are
willing to work in order to get them.
at has been a factor in making business will
ing to invest in production facilities.
Advertising has been factor In raising the
standard of living and in increasing the national income
around SOO per capita 1850 to around 5000 per
capita today.
advertising has been a basic stimulus to lower
costs, increased investment, greater production i'm
proved products increased earning power and rising
standards Of living"
The advertiser should be the freest man in America
for he is the BREATH OF BUSINESS.
And he will be when the Socialists in the admins
traton take their stranglehold off of the neck of
great business institutions.
p