The Coolidge examiner., 1941-04-25
This newspaper IS . aember Of q ~
ARIZONA NEWSPAPERS AsssCATION
Fes Grssess Psbte Sssies


So much misinformation has been disseminated re-
gardng the proposed Verde (Canyon) River highway it
is high time to check up the extravagant statements
the routes Jealous sponsors.
The argument is advanced that northern and central
Arizona need direct route from Phoenix to Flagstaff
Such being cae the Black Canyon route fourtenths
of a mile shorter than the Verde route.
The Black Canyon road has a rise and fall its
maximum grade C cent? of 42O0 feet for distance
146.3 miles. 1t would $3800,000 to build The
Verde (Canyon) River highway has rise and fall its
maximum grade G. per cent? of $500 feet. 1t would
cost S6,70O,OOO.
The Black Canyon road could be opened to through
traffic in two years. due to the comparatively short dis
of construction link existing roads. Follow
ing the highway departments established practice of ap
propriang than approximately $5O0OOO to any
single road in year, it would require than ten
years to the Verde (Canyon) River highway
with existing roads.
The Black Canyon route would open a vast section
of small mines country in Yavapai county and enable
these mines truck their to the smeter at Clark
dale II would serve numerous communities along the
present winding road The Verde route rough
practically uninhabited section
recent letter from L. S. Sen Carl Hayden quotes
the secretary saying the Verde route would be
of advantage to the army in case of an emergency
Furthermore the army hasn't built military road In l4o
years The also advises that should all federal
forest funds taken from every other forest road IN the
and spent the Verde route, it would require
more than years obtain enough to build
the Tono and Prescott national forests
Senator Hayden further advises there is no chance
whatever congress making special appropriation for
the roads construction Such action isn't being nor has
it been, done for any state.
1t would be interesting to learn why advocates of a
new south road insist upon the Verde Canyon
route which is slightly longer and will cost $2,9OO0OO
more, in preference to the Black Canyon route
ALL-OUT AID FOR COTTON
Between May l6 and 25, the organized merchandis-
this country to undertake of the biggest
and most effective promotonal campaigns in American
retail history on behalf of basic crop-cotton 81
National Cotton Week isn't ordinary occasion
Cotton is the underlying factor the economies of many
states Upon cotton, millions of American families are
dependent for their livelihood Conditions in the cotton
market mean good times bad for armies of workers
employed in picking handling processing and otherwise
dealing with cotton
Today cotton is distressed crop The great foreign
markets gone. swept away by war The long es-
tabished government cotton control program has been
only partial The crop this will be large
and the ordinary domestic demand will be unable TO-
absorb it. What this all adds up to is plain More cot
ton and cotton products must be used by American con-
this year the great cotton belt is to be saved
from disaster.
The Cotton Week drive will be led as in the past, by
the nations retail Plans call for varied and at
compelling window displays newspaper and radio
advertising word mouth promotion by employees, etc.
The theme of the week will be, "For America Buy Cot
TONS" and nothing will be left undone that can contr
butte to such campaigns success.
Cotton Week will offer the consumer numerous
good buys Cotton of the most useful and least ex-
pensive of products Most of profitaby
cotton lhan we do. During Cotton Week, we will be
shown how to help American product which Is the
dominant economic factor in the lives of high percent
of our population