The potters herald. [volume] (East Liverpool, Ohio) 1899-1982, 1941-07-17
Radio Advertisinq


(Continued From Page One)
Importance of buying ware made in
America, and we should see to it that
every piece we make is so stamped.
AS individuals, we should be forever
stressing the point to all with whom
we come in contact. Show the man
who works in a Boston shoe factory
that it is just as important for him to
see the "Made In America" stamp on
the back of his dishes as it is for you
to be certain the stamp in your shoe
does not read, "Made in CzechoSlo
vakia." And be sure that you do
check the stamps in all you buy.
You know, folks, you can turn your
radio on most anytime of the day and
listen to Calling Doctor Quack," "Big
Twister," ETC., interspersed with long
winded announcers telling you why
Uncle Ezra's liver pills will remove
corns quicker than Chief Bull Noses
crystals will knock tonnage off mi
lady's southern exposure and why
your husbands vest will wear out long
before the parlor rug if you don't
wash your stockings in Bubbly Wub-
bly, Flakes. Then at night, Major
Blows will tell you CATER listening to
Harmonica Band number S,25612) that
If you buy car with fluent drive"
your tomatoe juice won't spoil, and
Bing HORSEBY will convince you that
Raft Cheese is much better bet than
Steamboat Playing Cards Chat de-
pends, of course, on how much mus
tard you use and how many aces you
don't have); then Professor Dizz says,
"Give an example of wasted energy
The contestant replies, "Telling a hair
raising story to bald-headed man.
After which he receives a tube of
Scourina tooth paste.
But I've never yet heard an an
nouncer state that a Flaming Ivory
plate will knock husband down more
times without breaking the plate)
than the number Of buttons, pins
pencil stubs, spools of thread and hair
pins Russell Blight casserole will
hold.
All joking aside, our industry
should sponsor programs on the air
Say that our Steubenville Pottery Co
would put on a program to exploit
their Steubenville Ivory and make
people realize that while a dish is q
dish, some are better than others
Soon, the customers would be looking
for the Fort Stuben stamp. Yes, that
would set up sales advantage foi
our plant over yours. Then your com
panies would have to follow suit, via
lNrf
not selling time for n. B. c., c. b. S
or Mutual-l'm just trying to impress
you that if we are to sell "American,'
we must advertise "American." You
don't see Rex and Millbank cigarettes
being sold to any extent in this coun.
try. Why? Because Chesterfield
Camel, Lucky Strike, Old Gold, Phil,
lip Morris, Spud and the manufac
turers of our other leading brands
give the public (via the airy @PaIt
Whiteman, Benny Goodman, Free
Waring, Glenn Miller, Andrews Sis
ters and dozens Of other big name!
in radio and music. What happens
They crowd Rex and Mllbank bacl
into Canada. DunhilI, the Engisl
pipe, was a rage for quite a few
years, until Kaywoodie, Yellow-bowl
Sweet -Briar and other American max
ers went to war by way Of signboarC
and radio. Now, if you want to fin,
Dunhill pipe, you've almost got t.
go to Toronto, Canada, to get one.
What has this all to do with dishes
Just this-If the tobacco companie!
can run foreign cOmDetiti0n out of tn,