The daily monitor. (Mount Clemens, Mich.) 1940-1942, 1941-02-20
Report Japs Make Sweeping Demar

when and where the light u
needed. This medium seems %
me to be right behind the &C.
tual salesman and the actual
SALE" .et
Probably one of the greatest
prides of Mr.. Ewald Is In the
financial integrity of his organ
ization during its entire cor
porate life. It has never missed
a cash discount in the payment
of publication and other bills
nor a payroll-for even during
the State of Michigan and. later.
the national bank holiday In
1888, the money for the payroll
was rushed from New York City
by airplane.
Humble Beginning
Humble, indeed, was the be-
ginning Of the company back In
the days when the automobile
was considered only q plaything
of the rich. But the birth Of
the agency timed beautifully
with, the growth of the motor
car and the growing recognition
of the value Of advertising-a
union of mass production and
mass selling.
Probably the. cornerstone Of
the growth of this organization
is based on the philosophy Of
Mr.. Ewald that an advertising
agency's function Il to do any
thing and everything that may
be done legitimately - sell more
of the clients merchandise.
Ideas and a plussage Of service
these are the two thoughts
that have continually permeated
the personnel of the entire
agency since its founding. Fruit
of this philosophy may be SYM
bolized by the fact that the
Hyatt Bearings Company, it,
first client, is still client.
The growth Of the agency In
the first decade Of its life might
be considered normal. But in
1920 began its phenomenal
growth-for the decade starting
IN that year represents the bust
est and maddest :, America. All
industry was driving furiously
toward a peak, with Detroit and
the automobile industry in the
forefront.
Opportunity Grasped
And Campbell-Ewald Com
pany grasped the opportunity to
expand and climb with industry.
The personnel doubled and
tripled-new departments were
OBSERVATION-DISCLOSURES, radio, out
door, publicity, direct mail
headquarters were moved to
the General Motors Building
and today the company occupies
nearly an acre Of floor space
there. f
In 1922 the Chevrolet Motor
account came to Campbell-E
Ewald-and is still services by
this company-the largest single
advertising account in the world.
Later other General Motors d.
visions came to the company
and since that time it has been
q major national advertising or
ganization, with branches In the
principal cities Of the country.
It is but natural, with head
quarters in Detroit, that It has
among its clients many automo-
tive accounts-but the company
has broadened and expanded to
include the merchandising Of
adding and computing machines,
banks, transportation lines, foot
wear, luggage, golf balls, RIB
Der sundries, bathing suits,
household and medical products.
The company inaugurated the
first research department Of any
advertising agency In Detroit
and, to augment the knowledge
Of automobile merchandising.
Mr.. Ewald took over and has
since operated successfully .
Chevrolet leadership a q prac-
tical laboratory for essential In
formation.
Pioneer In Advertising
The agency has been q pioneer
in developing new and better
advertising technique-has won
numerous national awards for
newspaper advertising and d.
rect mail, for outdoor boards
and for radio programs.
Mr., Ewald Is as proud Of the
contributions Of his agency 70
all movements and associations
for the betterment of advertis-
ing-and for its contributions to
the civic and philanthropic ef-