Evening star., 1941-04-11
Herald Tribune Wins
typography Honor
For Fifth Time
First Honorable Mention
In Aver Awards Goes to
Richmond Times-pisputch
Special Dispatch to The Star.

Special Dispatch to The Star.
PHILADELPHIA, April 11.-Scor-
Ing Its fifth victory in typographical
excellence, the New York Herald
Tribune has been AWARDED the F.
Wayland Aver Cup, highest recog-
milton in the 18th annual exhi-
bition of newspaper typography.
The paper was selected from
among 1893 entries, all from edi-
tions of March S.
The Richmond Times-Dispatch
won first honorable mention among
papers OF over $4,000 circulation,
the New York Times second honor
able mention and the Milwaukee
Journal third honorable mention.
PM Scores In First Year.
Among tabloids, the New York
paper PM, still in its first year of
existence, won first honorable men
tion. Second mention went to
Newsday Of Hampstead, Long
Island. and third to the News of
Washington. In this class the News
was the only previous winner, hav-
ing scored in 1910.
The Cape Cod Standard-Times
claimed first honorable mention
among standard-size journals of
10000 to $4,000 circulation. The
Dayton (Ohio) Journal and Bill
ings (Mont) Gazette came in sec
ond and third.
The judges chose the Manchester
Comm Evening Herald as best
among newspapers with less than
10000 circulation. The Alexandria
(Va.) Gazette was second and the
Troy IN. " Record was third.
Presswork Included.
Basing their decision upon typog-
raphy,. makeup and presswork,
the judges were Raymond Clapper,
Washington columnist; Melbert 3.
Cary, president of the American
Institute of Graphic Arts, and
Herbert Brucker, associate professor
of the Columbia University gradu-
ate school of journalism. Initial
elinninations were made on the
basis of the page l appearance of
entries. Final eliminations consid-
cred papers from beginning to end.
In deciding awards in the tabloid
group, only the inside makeup OF
the papers was considered
The Herald Tribune retired the
first Aver Cup In 1885, having won
IL the required three times. It
gained the first leg on the second
cup in 1899 and the second today.
In addition, the newspaper has
received numerous honorable men
tions.
First for Times-Dispatch.
The Richmond Times-Dispatch
had never previously been among
the winners. The New York Times
won the cup in 1888, 1885 and 1910.
In 1884 the Milwaukee journal
gained an honorable mention.
In the 10000 to $4,000 class, only
the Cape Cod standard-Times had
won mention, an honor 1t was
awarded in 1887. None of the win
ners in the under 10000 circulation
group had ever before received
awards.
Commenting on the exhibition.
II. A. Batten, president OF N. w.
Aver Sy Son, Inc, said:
Total newspaper circulation In
the United States has recovered
several millions from the low point
reached during the 30s and Is
apparently rising toward a mark
which will compare favorably with
totals during the best previous
years. This can be explained in
part by the stirring news Of our
times. But I think a further ex-
PLANTATION can be found in the
steady improvement in newspaper
makeup and general reliability.
Progress Impressive.
Examining the more than 1000
entries in this years exhibition, one
Is impressed with the progress be-
ing made now, when the food Of
foreign and domestic news makes
the job Of putting together an at
tractive paper much harder than 1t
would be under normal conditions.