Evening star., 1941-11-09
Chest S Drive
For$2,000,000
Opens Thursday
10000 Volunteers
Will Make Plea for
So Welfare Agencies

1nurSday as they open the 14th
annual drive of the Community
Chest.
1t will be the keynote of canvass
aimed at every potential giver in the
Nations Capital, the watchword
OF a general plea for $4,000 900 that
So Chest member agencies may con-
tinue to function.
During a whole year of tomor-
rows" echo the thousands who an
nually give of their time and money
that others may live.
"A year of human welfare services
to the young, the helpless, the sick,
the distressed" explain the hun
dreds who carry on the work of the
Chest.
Posters to Be Displayed.
Shouting the theme, posters show
ing two small children gazing visit
fully at the Capitol dome will ap-
pear today on lamp posts all over
the city. -Four thousand of these
will be along the main thorough
fares. Seventeen hundred others
will be placed on counters, in win
dows, on bulletin boards of the
larger business establishments,
churches and schools: $500 will be
put in Government offices and cor
ridors, and 5000 will be displayed
through the courtesy of the smaller
stores and business firms in the sub
urban areas.
The Hme story. with different
symbol. will be told by Community
Chest flags and posters which will
appear on more than 5000 streetcars
and buses on the day the campaign
opens. In Prince Georges County,
Md, street banners will remind
suburban residents of the drive as
it applies to Hyattsville, Mount
Rainier and Bladensburg.
Beginning at midnight tomorrow.
the poster design and slogan will
be stenciled on sidewalks in strategic
places where the hurrying crowds
of shoppers and Office workers cam
not miss them. This work will be
done by three crews of three men
from the Department Of Vehicles
and Traffic.
During the week of November 16
approximately 100000 streetcar pas
sengers will flash weekly passes
on which have been inscribed the
poster design and the slogan. The
same will appear in corners of COM
mercial display advertisements in
the newspapers during the next two
weeks.
Page Ads to Be Printed.
Full-page display advertisements
will take up the idea, beginning
Thursday, and eight of them are
scheduled to appear in the four
daily newspapers until the end Of
the campaign. November q. Ten of
the leading downtown stores will
install window displays this week.
"Only in community united for
the cause of human welfare could
80 generous and widespread a dis
play of the Community Chest ap-
peal be achieved" commented Rob-
ert H. Davidson, volunteer chairman
of the publicity unit of the cam
paign. "Results in many instances
have been made possible by the I'M
selfish and unpaid services of citi-
zens associated with our local busl-
ness and civic organizations"
A small blue booklet bearing on
the cover a reproduction of the
poster and containing in digest form
facts, figures and inspirational ma
terial will be given each volunteer
worker. This will be his guide dur
ing the two-week appeal.
John Cliord Folger will serve as
general campaign chairman. Unit
chairmen who will serve with him
are WAYNE Chatfleld Taylor, Gov
eminent Unit; John A. Reilly, Met
ropolitan Unit; Richard H. Wilmer,
Advance Gifts Unit; A. G. Neal,
Group Solicitation Unit: DR.. c. Her
bert Marshall, Capital Unit; DR.. H.
C. Byrd, Prince Georges County
Unit, and John B. Diamond, Mont
gomery County Unit.
Leaflets to Be Given Out.
Small leaflets outlining the pur-
pose of the campaign will be dis
tributed by the canvassers. These
will explain that you can buy free
dom" from disease. insecurity and
pitfalls of the future by contrlbu-
tions to human welfare services.
The most widely distributed of all
Community Chest campaign lltera-
ture will be small blue "giver tag"
on a red string and bearing a draw
ing of the Lincoln Memorial and
the words For Humanity the de-
sign adopted as permanent seal
for the Chest.
Paving the way for Metropolitan
unit solicitors, $500 prospective
Chest givers in homes and business
places assigned to these workers
will be sent post cards tomorrow
with the following message:
"Neighbor Can you spare
the time? Suppose tonight your
doorbell rang and on your doorstep
stood a friend who came to ask help
for another neighbor in desperate
trouble. You would not turn him
away you would listen to him
-.
First Luncheon Tomorrow.
Metropolitan Unit workers Will
assemble at luncheon at 1915 pm
tomorrow at the Mayflower Hotel
for q general pre-campaign rally
Father John J. Reilly. director OF
the National Shrine of the Immacu-
late Conception, will speak. .
A meeting of the Capital Unit Will
be held at the Twelfth Street Y. M
C. A. at pm. tomorrow.
Leaders of the Group Solicitation
Unit will be given their final in
ktructions at an informal breakfas,
at the Willard Hotel at 8 am. Wed
nesday.
At 12430 pm. Thursday, volun.
teer solicitors will gather in the
Willard Hotel ballroom to make
their first reports. The remaining
schedule of noon report meetings
for the campaign period, all to bt
held at the Willard, follows:
Friday, November IA; Monday
November IT; Tuesday, November
MorIoU W