davidaulloa/AmericanStories huggingface dataset:
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05
De Soto Has New
Type Seat Covers

An entirely new type Of seat
cover. which appears to be a rich
type of car upholstery and which
possesses a number Of important
new advantages TO motorists, has
been developed exclusively for De
Soto owners, according to an an
nouncement by l.. G. Peed. vice
president Of the De Soto division
Of chrysler corporation.
Made of a material called VAN
ity Satinweave." the new seat
cover Is not merely slipped over
the cars cushions. but rather is
actually shrunk on 80 it fits like
a glove" Peed explained. This is
accomplished by dampening the
material before it is fitted over
the cushions. around curves and
into recesses. such az rear seat
arm rests. The dampening, he
said. in no way harms the cars
upholstery. Nor Is the upholstery
injured when the cover is dry
cleaned or scrubbed with soap and
water.
A further advantage Of the new
seat = cover is its tight, smooth
weave-so tight. in fact. that II
cannot pluck hairs from expensive
furs. A boon TO motorists in hoi
weather IL its smoothness. which
prevents clothes from sticking II
the seat while they're riding oil
getting in and out of the car.
The new seat covers, said Peed
are available in three colors-oliv,
green. which blends with the 1941
De Soto's two-tone green uphol
stery; dark blue, to 60 with tn,
two-tone blue interiors, and taupe
a neutral shade, which harmonic,
with any of the various interior
tones De Soto has made availabl,
this year.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05

uation. Bathrick explained that
what happened was that in Janu-
airy and February so many cars
were delivered that inventories
could not be built up to the Gus
tomary level for spring. Then in
March and April more cars were
delivered than could be built, re-
ducing existing inventories one
third. The result is that during
May and June deliveries cannot be
greater than actual factory pro-
duction. That will make June de-
liveries smaller than March and
April. which he says cant be
helped"
Although rs per cent or more
of our sales now may be to Gus
toners who ordinarily would not
have bought until next year. I
believe there will be buyers for
all the cars that will be built.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05

he sold The Tacoma Times p w. Bourgaze. popular 9th
banker used to bring the to him of
the old time street In those days the kids who sold
The Tacoma Times used win suits rewards for volume
business and Tommy quite few during his career
rs a member of the Fourth Estate.
II was In 1916 that he first associated himself
with the automobile business when he given work
by Ed Leonard Of the Leonard Motor company. He
sold curb-side gasoline, cranked for customers,
repaired blowouts washed windows and otherwise
made himself useful TO the veteran Ford dealer.
After three years Of this he promoted TO the
sales department and find our bootblack newsboy
again asking 'em 10 buy
In 1927 Tommy left the Leonard organization to into
business for himself the used and financing business
Then in 1888 when Ed Leonard died. Tommy Mallon lnc
and the Leonard Motor company consolidated under
the present name of the Mallon Motor company.
Married in 1926 TO Ann Rigney Of Iakeview. daugh-
ter Of Robert p Rgney, the Maons have three chill
dren, Tommy jr, 49, Annadee H. and Robert age
years.
Tommy's paytme weaknesses under three CLASH
fications fishing, duck hunting and baseball three
weaknesses he hopes develop and time
In fact his idea of heaven lots of fish, lots of ducks
lots of base hits and home overlooking Puget Sound
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05
Pafriotic Cars
Used in Big Race

INDIANAPOLIS-The patriotic
color scheme was adopted by the
American Automobile association
contest board for Its official cars
at the speedway here this year
with the three convertible Bucks
assigned to Ted Doescher. chief
steward; Seth Klein, official start
er, and Harry Bennett, assistant
chief steward, finished in red.
white and blue, respectively.
Two of the powerful Bucks were
series 20 Roadmaster convertible
coupes powered by compound car
buretor, 165 horsepower engines,
while the third was series 40
special convertible with a 125-
horsepower compound carburetor
engine.
The three cars were in almost
constant official use during the
preliminary speed trials at the
track and during the big race on
Memorial day were parked to-
gether on the apron at the start
ing line in readiness for official
use.
The cars were made available
to the AAA officials by the Buick
division of General Motors follow
ing an annual custom established
three years ago.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05
Working Out the
High Speed Problem

A new era in road building and
automobile travel is now opening,
In the opinion of traffic experts.
Good roads" which were thought
SO wonderful 20 years ago, are out
q date today and are being re-
placed with super highways" en-
sineered for the smoother flow Of
traffic.
The Northwest and Inland En-
pire have been leaders In this de-
Nelopment. The network of srterial
roads around Portland. u. s %
through Olympia, Tacoma. Seattle
and Everett, the new u. s. 10
through Ritzville to Spokane, and
the fine highway from Eugene
across the Cascades are examples
Of how highways are being
Strengthened and widened to speed
up traffic and reduce accidents.
In the east, the new Pennsylvania
Turnpike carries the motorists for
miles without intersections and the
General Pulaski skyway. between
New York and Newark. takes him
over local traffic instead Of
through it.
In consequence" com
ments the New York Times.
"there has developed no little
trouble with overheated
engines and burned out bear
ings. The road has outrun the
car
To meet the challenge Of super
highways. the problem Of luhri-.
eating q powerful engine under
sustained speed has been studied
for the last three years Al the
University OF Petroleum" Shells
$500 900 research laboratories,
according 10 announcement today.
The result Is a new. finer luhri-
cant. known AZ shell x-iOo kotol
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05

contestants in each state and the
District Of Columbia 10 compete
in state finals. Separate contests
are held for boys and girls.
The hoy and girl champions
from each Of the IS states and the
District Of Columbia. together
with sponsors Of their own choice.
win receive free trips to Dearborn
in August for the national finals.
A $1,000 university scholarship
win be awarded in national COM
petition TO the best girl driver and
another 5000 scholarship TO the
best boy driver. Ninety-six other
scholarships viii 90 TO finalists.
Runners-up in both the boy and
girl divisions each win receive
1900 scholarships.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05

During this six-week trip Bath
rick will have met almost all of
the 1000 Pontiac dealers in a Sc
RES OF "a meetings. V. L. Muir
ray. assistant general sales man.
ager In charge of the east. has
accompanied Bathrick through the
eastern part OF the country. while
v. A. Dawson. assistant general
sales manager in charge of the
west. has been with him west Of
Chicago.
almost everyone seems TO want
new cars now" said Bathrick. land
! have tried on this trip TO give
our dealers an exact picture of the
conditions that confront us now
and also TO get first hand esti-
mate of how much of the current
volume OF sales Is being borrowed
from next year"
Commenting on the present sit
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05

Selection Of sites for state finals
was revealed a. thousands Of boys
and girls enrolled In the Good
Drivers league throughout the ma
ton hurried to complete the re-
quired written tests and road tests
on automobile safety.
Boys and girls competing in the
good driving contests are shooting
at high stakes. Winners In the
national contest win be awarded
es university scholarships amount
ing TO a total OF $4,000 by Edsel
Ford. president OF the league.
From the results OF tests SUBJ
mitted by each league member.
judges will select IL leading girl
contestants and IL leading boy
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05

Skilled New York observers who have returned recently
from Latin America scott the idea that Germanys
midget automobile reputedy assembled from Derotmade
to sell for $780, constitutes to motor
industry's South American export trade.
In Rio de Jantiro these travellers whole dock
packed with the midget German vehicles, which they
told had been lying there for months. They
had been brought two Nazi freighters, of which
has since been sunk. The Brazilian market did
not show any interest in the German autos Cars from
the United States, costing three times much and
using petrol, selling readily
The explanation given by Brazans and by North Amen
long resident in Rio that experience with such
German automobiles has been unsatisfactory They do not
stand like the standard product And long Brit
tana rules the the question of replacement parts is
vital This maintenance problem Illustrated along
parallel lines by reports that Naz commercial line aircraft
have become hard to service and replace that the
transcontinenal line precautionary overhaus
have been to oneh the frequency which is standard
with such lines in the L. S. A.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05
Dodge Dealers Report
Sales on the Increase

New-vehicle deliveries made by
Dodge dealers OF the Seattle re-
gion during the report week end
ing May II. show an increase of
% per cent over the previous
weeks record. according to the
regional manager. w. A. Sellmsn.
Other sales increases. running
as high as so per cent, are re-
ported from the Is other regional
divisions Of the Dodge organiza-
ton, states Sellman. who adds that
Dodge dealers sales of used cars
and trucks are sharing in the gen
eral upward trend.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05

In round numbers this employ
ment force aggregates $500. 600
people. spread throughout the
manufacturing of motor vehicles.
parts and tires. petroleum refin-
ing. sales and servieing. federal
and state road departments, truck
and bus drivers. and raw material
suppliers.
II they all supported an average
family of four persons, a total of
&c, 100000 individuals would be
provided with a living directly
from the motor industry. That
gives some idea of how important
the operation OF motor vehicles is
in our economic system.
Employed directly In the
manufacture of motor vehi-
cles, bodies and parts, In 1899,
were s94, 900 workers, whose
payrolls amounted TO $685.
$4,000. Employment rose to
$4,000 In 1910, with proper
tionately greater increase In
payrolls due &c wage advances.
Employment in the sales and
service end of the business in 1899
amounted to !, 306,752 persons. ac-
cording to the latest bureau of
census figures. OF this number,
440,536 had jobs in automotive
retail establishments where cars,
trucks or parts are sold. Service
establishments accounted for an
other 1888 jobs; filling stations,
467, 900; and other automotive
wholesale and retail functions,
300, S21 individuals.
But all this comes far from tell
ing the whole story. Many en-
ployes not included in the $500. 900
total referred to are dependent
upon automobiles and automobile
traffic for their livelihood. For
example, there are thousands Of
workers in parking lots, in auto
camps, resorts, hotels, restaurants,
refreshment stands and automobile
clubs. There are advertising men,
tax collectors, insurance men and
others whose jobs have come into
existence through the automobile.
Then there Is the huge build
ing industry. Economists cred
II the automobile revolution
with creating the building
boom of the Twenties. That
was when people found they
could live miles from their
work and away from mass
transportation lines by having
automobiles. Homes went mp
by thousands In the suburbs.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05


Cities began stretching out.
The recent census shows that
the movement has by no
means run Its course. Some
think II IL stiIl in Its early
stages
Thus the influence Of the auto
mobile is felt in almost every walk
of life. II explains the widespread
interest in the operations of the
industry. and the concern over cur
tailment. Thousands Of jobs ara
at stake throughout the land.
Every state supplies materials and
every state has its quota of the
industry's far-flung retail organ
ization. National defense priorities
may limit the supply OF materials
and man power for automobile
production. but arbitrary restric-
ton Of output would cause I'M
necessary reduction in employment
in industries not vital to defense.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05

The doors the sales floor at the copeland
Motor company establishment in South Tacoma and
ehanie rolled brand De Soto. freshly servced and
ready to 60
Thirty minutes later the customer had
pune down the necessary of the realm and had driven
away in 1t.
And this is Walt Eseplands telephone conversation to
the mechanic IN the service department:
1T out bringing in those the first thing
you know won't have left TO sel!'
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05

to the farm in Eastern WASH
ington, Tommy has lived al
most his entire life within a
few blocks of the location oc-
cupied by mis- rather extensive
motor car establishment.
We who have passed con-
siderably beyond the present
draft age like to look back to
the day when we first went
into business started on
our first job. In Tommy's
case. that first job was shin
ing shoes so, when we say
he began at the ground and
worked up =. it is no exag-
geration.
However, shining shoes in
a farming district and
that's what South Tacoma was
in those days :. didn't seem
to hold much promise so
Tommy dispensed with the
brush and black paste and
grabbed off the corner of saith
and South Tacoma Way where
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05

Even the accomplishments of = Dick Merriwel hero
dgesbe after look my notes Tommy Mallon big
shot Ford dealer in South Tacoma.
Like many Of motor car dealers, Tommy is the
Of farmer wheat farmer in the Inland Empire
When his father settled in Washington there but 30
miles of railroad in the whole state
They still using safety pins Tommy when his
mother passed away, his father carried him off the
home Of aunt, Marguerite Doane who lived in South
Tacoma
Except for brief period in later years returned
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05
Shells U. Of P. Making Tests

Oil. containing extra safety factors
which resist heat and oxidation.
There's no doubt that speed
considered excessive a few
years ago II considered normal
driving today" II was saio by
Shells local manager, NJ. X.
LAlSin.
Shells new motor oil, created
TO meet this situation. has been
proved in months OF tests. cover
ing thousands of miles of day-and-
night driving. the only stops being
to change drivers"
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05

One Of the house rules at the Munson Motor
psny makes II unwise to be the first employee to
breeze In wearing a straw hat.
Andy Andreasen. formerly Of The Tacoma Times
staff and newcomer the Munson sales force. knew
most Of the rules but he didn't know that
and what they did to Andy's lid 'shooden heppen
70 dog
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05
Business Best | Have Ever
Seen. Says Pontiac Chief
pickup duty

Il have never seen the automobile business good as
ii is today is what D. u Bathrck general sales
of Pontiac Motor Division about the paradox that has
grpped sales and sent him a prolonged trip including
state in the union and not ending until the third week
in Inna
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05

The first enclosed cabin airplane
was built in 1912 by Bleriot, and
was flown by Legagneux.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05
Open Season.

June brings open graduates and young folks in
love- In fact Cupds weakness for target practice at this
of the has resulted in his baggng two bucks
ct the kinnebrew- Bridges Motor company.
Last night John 0rthund Of the companys service
department said Il do" to Mary Irving Of this city
with the result that they on a honeymoon
into parts unknown
Tonight Ed kinnebrew H. associated with his father in
the Nash leadership will be married Elaine Montgomery
also of Tacoma They will leave the automobile agency
to drift along until the honeymoon is over.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05
Ford Good Drivers League"
Finals Will Be Held July l
Washington State Contestants to Drive
Il Out" for Right to Enter Notionol Finols

Washington state finals for contestants in the Ford
Good Drivers League will be held July Seattle it
announced today from Dearborn Mch national headquarters
of he
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05

To mony coll of the open rood oso the coll of
the The automobile and good oods hove brought
thousands of beautiful okes and streams within reoch of the
the wee-ende Fishing throughout
country opening and these young people onono the
first 10 seek their toVore streom They CORY their boot
ohed the top of their Chevrolet and held securely with
Vocuuorip holding device octuoted by power
from the motor Note the tube connecting boot rock with
motor Vocuun
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05
Auto Industry Supports
One Out OF Seven Workers
Bosed on FomilY of Four: 26.000000
Persons Provided Living by Automobile

N
In
One out of workers the United States today
employed in motor transport according statistics in the
fifth study of series developed by the National Automobile
Dealers association acquan the public with the place of
the motor modern transportation and the necessity OF
maintaining continued production supply the needs of the
United States its defense national
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-06-05

motor vacuum.
La gaceta., 1941-04-24
Las tropas inglesas contin1an
resistiendo en- las Temopilas
Gayda amenaza a Estados Unidos con la perdi-
da de SUI concrete en- Europa y en- Africa.
Destruida la planta electrical de la poblacion
alemana de Ibbenburen

Por tercera vez los alemanes
atacaron aver a Plymouth, ca.
yendo las bombas en- las ruinas
Y produciendo algunaS de ella
la muerte a II per onaS. O,ho
cuerpos fueron extraidos del III,
bergue de un jardin, lanzado in.
tacto hasta ell techo de una casa
La aviacion inglesa destruyf
una planta electrical en- Ibben
5uren, noroeste de Alemania, n
IN bombardeo realiZado duran
te ell dia. Una fuerte explosion
ocurri6 en- ell edificio principal
Ibbenburen pertenece a West
phalia, y sc halla a II millas
de OSnabruck.
I'm despacho italiano fascis-
ia, publicado por la agencia Ste
FAM, anuncia que tOdas las islas
yugoeslavas del grupo de Korcr
la, en- ell Adriatico, han sido ocy
padas por fuerzas navale3 y te
rreStres.
Comuican desde Vichy que q.
mariscal Petain cumpli6 hoy 81
amos de edad.
Comenz6 a prestar serviciO
ell nuevo acorazado principe d,
Gales, de $4,000 toneladas, her
mano del Rey Jorge V, en- e.
cual hizo su viaje hasta los Est
dos Unidos ell embajador Lore
Halifax. Las quillas de los dos
barcos Sc colocaron en- 1887.
Algunos peri6dicOs de Lon
dres critican al gobiernO por la
falta de noticias sobre las Ope-
raciones del eiercito ingl6s er
Grecia. FL "Daily Mail recuer'
da las palabras de Lloyd George
"sobre Ell espectro de hemos lie
gado tarde''.
En- Libia ell general Wavell
prepare su ejercito para I'm de
cisivo encuentro con las divisio-
mes mecanizadas de los nazis Y
ataca en- Libia.
La gaceta., 1941-04-24

Londres, abril 24.-Las tro-
pas australians, neozelandesas
Y britanicas todayia resisten Ell
las Term6pilas apesar de las no
ticiaS jactancio>as de la propa-
ganda nazi. FL mando aleman
que aver habia dicho que sus trt
pas acababan de pasar las Ter
m6pilas e iban en- direction dt
Atenas, hoy Sc contenta con de-
cir que sus sOldados combater
ell ell desfiladero que Leonida
Y los espartanOs inmOrtalizaron
Sc mantiene intacto ell flanco IL
quierdo. FL ej-rcito ingles Sc
compone de 80 a 100000 HON
bres.
Una de las bombas de gran
tamano lanzadas en- Brest pc
la aviaci6n britannica, cay6 en-
uno de los dos acorazados ale
names que ALI Sc encuentran.
Berlin sigue haciendole pro-
p~osiciones a Viohy y ell almiran
te Darlan contin1a conferen-
ciando, en- Paris, con ell envia-
do nazi Otto Abetz.
Petain, segdn Sc sabe. no acep-
tara ell retorno de Laval a la pre-
sidencia del consejO.
Berlin dice hoy por la Radio
que csc aSunto de los Dardane.
los es propaganda inglesa perc
no 10 MEGA rotundamente.
Virgilio Gayda la emprende,
de nuevo con Estados Unidos
en- un articulo del "GiornaIe D.
Italia, y afirma que juega una
Ultima mala carta y que en- ell flu
turo su concrete no podra en-
trar en- Europa Y tampOco en- A.
frica.
Sobre ell canal de la Mancha
combatieron hoy las aviaciones
inglesa y alemana. Los cazas br'
tanicos derribaron un aparato
de bOmbardeo y otro de perse
cuci6n.
La gaceta., 1941-04-24
BOLETINES De ULTIMA HORA
Desde Estados Unidos Sc ayuda a la evasion de
los nazis. - Certificate la huelga del carbon BIZ
tuminoso. - Llegaron nuevos refuerzos a Sin
gapore. = Bendici6n para Petain. = Penetra-
ron en- bessie las tropas brit&nicas.

Washington, abril 24.-LOs
nazis tratan de justificar la e.
vasi6n de un aviador que habia
llegado a Estados Unidos, pro.
cedente del Canada, diciendo
que Ell gobierno americana NO
reconoce va csc principle de ash
10. Sabese que los agantes de-
gobierno federal lie siguen dos
pasos a una organization que
funciona en- este pals con of
Gina en- Detroit, y ayuda a los
nazis a escaparse del Canada.
FL dinero Sc recoje en- Estados
Unidos.
Washington, abril 24.-La sc
cretaria del trabajo Sra. Perk-
ms, certified hoy la huelga del
carbon bituminoso que amenaza
con paralizar, pOr falta de comt
bustible, las principles indus
trias de defensa. John L. Levi,
insiste en- que no regresen a los
pozos los mineros del norte has'
ia que los patronos del sur ha-
van acceptable las condolences del
Clio. Empezara a actuar ls
Junta de mediation.
Londres, abrh 24.-E pri-
mer ministro Churchill hablt
hoy en- la camara de los comunes
y prOmeti6 un debate, en- fecha
pr6xima, sobre la campaha de
Grecia. Sc refiri6 a los criticos
de la campaha, afirmando que
NADIA constructive han dichO J
ASSM
La gaceta., 1941-04-24

Simgapores, abril 24s-Han
llegado nuevos refuerzos er
hombres, equipo y aviaci6n. Is
perase que muy pronto llegarf
a 10000 ell nGmero de hombres
concentrates para la defensa.
Vichy, abril 24.-El Papa
mand6 hoy una bendici6n al ma
riscal Petain, jefe de estado, con
motive del cumpleahos de este.
Ruega Ell Papa por la paz de
Francia y la paz del mundo.
Berlin, abril 24.-EI mando
nazi anupcia que sus tropas mar
chan hacia Atenas, por Ell nor
oeste, pero NADIA dice en- GUAM
to a las ~Term6pilas.
Londres. abril 24.-LOs tia
lianos aseguran por la radlo que
hicieron prisionero un ejercito
griego, pero no mencionan a To-
alemanes. Por su parte los ale
names hablan como 81 Ell ej6rcito
italiano no hubiese penetrad'
en- Grecia.
LOndres, abril 24.-Las tro-
pas inglesas penetraron hoy la
defensas de Bessie. en- Abisinia.
Los patriotas etiopes siguen he
tilizando al enemigo.
Washington, abril 24.-El al
to mando de la marina planea
una extension de Ia defensa ca
trategica del hemisferio, la cree
ci6n de una nueva zona de seg1-
rldad, en- ell Norte del Atlantico.
(Pasa . IA "a. pd0Q
La gaceta., 1941-04-24
RECHAZADO Ell IMPUESTO
DE CINCO POR CIENTO

Tallahassee, abril 24.-El co
mite de miscelanea del senado
rechaz6 hoy una recommendation
del obernador Holland imponier
do un impuesto de cinco POI
ciento sobre las apuestas en- la
carreras de caballos.
Los partidarios de la medida
Sc proponen reunir las dos ter
ceras parties de los votos y de-
mandar que sea discutida por el
senado. I'm proyecto de ley re
chazado por un comite solo pue-
de discutirse por acuerdo de las
dos terceras parties de los sena-
dores.