The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1941-11-01

Not long ago at the invitation
Of an enterprising dealer, / at
tended q showing of the 1912
models Of popular make OF mo-
tor car. Mounted on a velvet
lined turntable, the newest and
latest IN the automobile field
awaited my inspection.
The models were beautiful
Their appeal from every stand
point was 50 effectively present
ed that you just couldn't help
but want one. Eager statesmen
explained each new feature en-
Enthusiastically. Several persons
placed orders. No one bothered
to look under the hood or pry
into the mechanism. The car
carried the name of a reputable
manufacturer and because of
that name and the reputation il
carried the purchase KNEW
that the unseen features were
as represented ar that the car
would perform perfectly. Il
Suppose that while every Wis
ibie part--the body upholstrys
trim, paint -iob-were Of finest
quality. but everything invisible
was cheap and Of lowest qsialitys
ard wnen the purchaser tried TO
drive Il the motor would knock.
the transmission growl and
groan and as far as utility was
concerned his bright, new, beau
tiful car turned out to be a total
loss.
DO you think that after such
an experience customer would
60 back 70 that dealer and buy
another ear Of the same maker
Would YOU? Would such a dis
grunfled customer recommend
the product to his friendsz
Would he be impressed by any
future advertising Of that car or
have any confidence in any
statements the manufacturer
might maker
This month Flor ia put her
new models on the market Fruit
stands and grocery stores in
metropolitan areas displayed
beautifully packed boxes Of what
to all appearances was the
choicest oranges end grapefruit
They were too bright and shiny;
their color was perfect and they
looked 50 GOOD that the house
wife Just couldn't resist them.
The price was high, but she Wis
toned the health value Of Flor
ida oranges and her mouth wa
tered at the thought Of juicy,
delicious grapefruit for break
fast She took il for granted that
the fruit would be good to eat
Why shouldn't il be7-for years
Florida had been advertising her
tree-ripened, juicy, delicious
fruit, and these ads further as
sured her that the state itself
saw 10 II that no fruit left Flor
ida until il was RIPE They had
: special Commission appointed
by the governor TO insure that
Every box was carefully inspect
ed: all fruit was checked for
sugar and juice eontent-and
certainly anything bearing the
fair name Of FLORIDA would
have to be good ~
But what does the trusting
housewife find2 When she at
teFnpts 10 prepare her Beautiful
fruit for breakfast she finds that
inside Of that appealing outer.
artificsslly colored skin. IS nofhE
ing but a mess Of half dry. bitter.
meat and about q teaspoon fun of
uuinine-flavored juice. She real
izes that she IS a sucker and a
sap. What she thinks Of Florida
couldn't be printed. II win be a
long day before she lets herself
IN for another raw deal like that.
FLORIDAl-Don't say FLORIDA
20 her. brother.
Each year we permit the self
ishness and greed Of a few ruth
less operators TO ruin the mar
ket. cast reflection on the
whole citrus industry and. worse
sim. the integrity and honesty OF
the state itself. We have laws
books full Of them; we have in
kpectors-droves Of them And
stiIl we continue TO ship worth
less. lousy. green fruit that even
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