The midland journal. (Rising Sun, Md.) 1885-1947, 1941-07-04
NEAR THE EDGE
BY J. e. Jones


Washington, D. G. July When
a German submarine sank the Unit
ed States freighter Robin Moor
about the last cord of friendly re-
lations between Germany and the
United States Government was sew
cred. Feeling ran very high in Wash
ington for several days, but cooled
off when news reached the Capital
that all of the missing survivors had
been rescued.
The President ordered the freez-
ing of all German assets in the Unit
ed States, and then the State De-
partment was directed by the Presi-
dent to request the German Gov
eminent to close all of its consul
lates, and travel and propaganda
agencies in this country by July 10.
The German Embassy still func-
lions in Washington.
clustering Hitler has gone be-
yond his threat that he would sink
an American freighter carrying Brit
ish supplies The Robin Moor had no
such supplies, and the sinking of it
was accepted by our own Govern
ment as definance of our claim of
freedom of the seas, even outside
the war zones.
There will be more declarations
of purpose by the United States Gov
eminent that Germany will think
hostile. About the next thing that
may be expected to happen will be
the discontinuance of maneuvers
and precautions by American Naval
ships in the Atlantic; inasmuch as
the Administration is committed to
deliver arms, ammunition, food and
supplies to England. That means
that our Government is ready to
meet Germany and if necessary, to
go-gunning for submarines and de-
stroyers that interfere with Amer
lean merchant or Naval Ships.
Sound Philosophy OF Advertising
What sounds like an intelligent
and timely philosophy of advertis-
ing was offered recently in talk,
''Advertising-An Integral Part of
Our American Formula" delivered
before the Advertising Federation
of America by Paul Garrett, Vice
President and Director of Public
Relations, General Motors Corpora
ton.
Mr.. CARROTS answers to several
pertinent qestions frequently rails
ed for discussion warrant further
dissemination. Here they are:
Advertising even in case the de-
mand for goods exceeds the supply
is not needless but needful effort in
the same way that designing, en-
gineering, production and merchan-
dising are needful."
Advertising at a time like the
present is patriotic in the same
sense that production, except as it
interferes with defense, and mer-
chandising, except as it disrupts
the defense flow, are : patriotic. 1t
is patriotic unless it is put to an
unpatriotic use."
Except in those clear cases where
defense would suffer loss of par
ticular material or service, consum-
er demand helps defense by strength
ening the economy to meet the bur-
dens of defense. No consumer should
be stimulated to demand something
needed for defense. But production
for defense, which comes first al
ways, needs to be backed by strong
people,"
1.-The greatest obligation of all is
to strive for ever better understand
ing through advertising"
1t is not popularity understood
who benefits most from the Amer
lean formula. 1t is the worker who
with a machine can make a dollar
an hour as against a previous dol
lar day without machine. 1t is
the customer who could not even
hope otherwise to own the things
this mass economy brings to his
doorstep.
But, as Mr. Garrett says, mass
production is not self-perpetuating
1t is through individual enterprise
that we distribute them. 1t is the
customer that makes the choice"
Banks Loading For Defense