Detroit evening times. (Detroit, Mich) 1921-1958, 1941-08-20

hoDOuhi COuNCnttOu vi uu-
vertising men at Boston Is con-
tinued and concluded In this issue.
(kTF THE first source Of power
IL imagination, the second
Is expression. In this fresh
copy for democracy. how can we
make men see and understand the
wealth--the material, the cultural,
the spiritual wealth - that Is
theirs: Let's deal with facts, right
off the top of the deck. For five
food items the American worker
works IL hours; the European
works from four and quarter TO
seven hours. For an automobile
the American worker works As
months, the best paid men abroad
work 8 months; the Russian works
two years. For a kilowatt hour Of
electricity the American works $50
minutes; the European up to 4S
minutes. The Russian works 8
days for suit of cotton under
wear; the American 2.3 hours. The
Russian works three weeks for a
pair Of shoes; the average AmerI-
can worker IL hours. The Russian
works Just under three months for
a suit of cheap clothes; the Ameri-
can, 38.5 hours.
"Piain facts sometimes stimu-
late understanding and apprecia-
ton and true patriotism n much
rs sheer imagination. The United
States, with six percent of the
population Of the world, produces
about one-half lis most important
basic raw materials. Fifty percent
of the worlds iron and steel are
made here. ftfty-two percent OF
the worlds timber il cut here. We
produce more than 60 percent Of
the cotton, more than as percent
OF the oil, 20 percent of the agri-
cultural products, 80 percent Of
the automobiles upon the earth.
In 1876 two men talked for the
first time over a telephone. Today
there are 3J million telephones in
the world, 10 million---more than
half In America. Life has
changed more In the past 40 years
than in the thousand years that
went before. There il more differ
ence between the manner of life
In 1900 and today than between
800 A. ID. and 1900. Until modern
times there were no roads better
than the roads OF Caesar, no ships
better than the galleys of the
Greeks. A few years ago the owner
OF the first motion picture show In
western town hired women at 80
much per hour 10 attend. He
wanted 10 make the picture show
respectable In that community. In
1900 n dispatch from Newport said
famous motorist had arrived In
that town with n fast nine horse
power gasoline car and that he
would shortly attempt the long
distance run 20 New York. In 1901
an organization was formed In
New York City 10 give moral sup
port to those advanced women who
wanted 10 wear the rainy day skirt
which, In It's shortest form, reached
the shoe tops. And II was only 80
far back a. Grover Cleveland that
q president remarked that sensible
and responsible women do not
want to vote
To-day communications have
put US into smaller world but We
have the opportunity 10 live an
immeasurably larger life. say
that we have the opportunity 10
live an UNNECESSARILY larger life.
But do we sense that opportunity :
DO Americans have the perspective
to see II, TO grasp II, 10 realize II I:
81 need not tell this audience
that the very essence of successful
advertising il repetition and con-
tinuity. Shall We, rs a picked
group, repetitiously and continu-
ously sell America to Americans ::
You people out there represent the
rarest human combination of the
realistic and the ideal. What will
you do about II:
"ShaIl we motif we possess
somewhat of Imagination, some
what Of the capacity for express
sion, somewhat of the courage for
dIscipline-take upon ourselves a
Continued on Next Page, Col. y