davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1941-08-10
Hawaiions Cop
Swimming Honors

ST. LOUIS, Aug. 8. CUP)-The
Alexander House Community asso-
citation of Maui, Hawaii, today had
"a points to lead the field in the
1941 national AAU mems outdoor
swimming championships at Maple
wood pool.
The Hawaiians dominated the
first four Of the meets IL events
to be run off. None of them was
entered in the three meter spring
board dive, the opening event, but
they took the first three places in
the next two and finished second
behind the repeating championship
Chicago Towers club in the 300 me-
ter medley relay.
The victory for the Towers club
put it in second place today with
13 points.
Bill Smith, jr., II year old Hawaii
an sensation, won the 200 meter
free style event. Otto Jaretz did not
defend his title.
Earl Clark, of Columbus, o., took
the three meter diving champion
ship. In the 1900 meter grind Kiyo-
shi Nakama dethroned his brother
Bunmei who finished third behind
Jose Balmores.
A fourth member of the Hawaiian
team, Charles Oda, was among the
leaders early in the 1900 meter free
style event, but suffered a cramp
and was forced out during the sixth
lap of the 30 lap race.
The summary for the first four
events:
Three meter springboard dive
won by Earl Clark, Columbus, o.;
Miller Anderson, Chicago, second;
Joe Cook, Chicago, third; Sammy
Lee, Occidental coiiege fourth
1900 meter free style-Won by
Kiyoshi Nakama Hawaii; Jose Bal
mores, Hawaii, second; Bunmei Ma
,ama, Hawaii, third; Arnie Eckm-
Imperial Valley press., 1941-08-10
NEW YORK STOCKS

NEW YORK, Aug. tUP)
Stocks declined fra ctions to more
than point today. with the main
list reaching the lowest levels since
mid-July. The decline was the
eleventh in succession.
Todays dip reflected uneasiness
of traders over the war new, dis
courag agement regarding the treasury
departments suggestions 10 stifer
taxes on bushes, and worry over
the repeated warning Of economists
that production in many civilian
fields will be retarded soon because
of supply shortages.
Dow Jones closing stock aver
ages: 30 industrial, 126.40, off los;
20 rails, 29,S5. off .2s; IS utilities
1888 off OF.
Stock sales were 100000 shares
against 100000 last Saturday. Curb
stock sales were $4,000 shares COM
pared with 10000 a week ago.
Imperial Valley press., 1941-08-10
Power,Precision
Matched on Courts
As Ladies Battle

RYE. N. Y, Aug. 9. CUP)-It was
the familiar theme of precision ver-
sus power today as Mrs. Sarah
Cooke and Pauline Betz, respective
first and second choices to succeed
Alice Marble as queen of American
tennis, squared off in match gen.
orally expected to determine who
will be favored in the national
championships late this month.
The occasion was the finals OF
the Eastern grass courts tourna-
ment, usually considered the best
of the previews of the big show at
Forest Hills. Mrs. Cooke was held
a slight favorite at Westchester
country club.
The precision advantage rested
with Mrs. Cooke, diminutive New
Englander rated one of the best
strategists on the courts today. The
edge in power was conceded to Miss
Betz, a Californian who is second
only to Miss Marble in hitting a
ball with almost unladylike force
and vigor. Both made the most OF
their strong points in moving up
from the semi-finals. although Miss
Betz had a narrow shave.
She eventually eliminated Doro-
thy May Bundy of Santa Monica
Calf, 0-6, 6-3, 6-6. after listless
first set. Trailing, As, in the final
set. she rallied to take three straight
games and the match. Mrs. Cooke
had an easier time with Mary
Arnold of Los Angeles and won
in straight sets, 6-2, 6-3.
There also was considerable in
terest in the two seni-final match
es in the mems singles flight. There
Don McNeill, the present mems
king, was to meet Frank Kovacs
of Oakland, Calf, and Bitsy Grant,
the tiny Georgian. was pitted
against Wayne Sabin of Reno, New.
Imperial Valley press., 1941-08-10

Loses
tile

With its right arm" missing. E.
Centros softball club Friday night
fell by the wayside and dropped
the first half title and right to
play for the valley championship
to Brawley 8 to in El Centro
stadium.
Apparently sorely handicapped
without the use Of Joe Hurst, vet
eran valley pitcher, Ell Centre
nevertheless got away with two
runs in the first inning and held
Brawley to single score until the
fifth inning when the northenders
drove in three runs followed by
three more in the seventh and an
other in the eigtht.
FL Centro managed to tally once
in the eighth.
Van Nostrand hurled 7i2 innings
for FL Centro before being replaced
by Noel Smith. Webster pitched
for Brawley.
Hurst was kept ION the bench
in anticipation of the Saturday
night game in San Diego between
El Centro Elks and San Diego Elks,
first game of the Elks tournament.
Friday nights victory gave Braw-
lev first half honors and the right
to meet Imperial in a three game
playoff for the title.
Imperial Valley press., 1941-08-10
Rieser 0vercomes
Handicap. Leads
National Hitters

NEW YORK, Aug. 8. CUP)-Pete
RieSer. outfielder whose sciatica has
kept him out of the Brooklyn Dodg-
ers' lineup, played in only three
games last week but, making six
safeties in 10 trips to the plate,
rose again to lead the National
leagues hitters.
Averages released today-includ
ing games played Thursday-showed
Rieser batting $40, only one point
above Johnny Hopp, speedy out
fielder of the st. Louis Cardinals.
Third in the senior circuit was last
weeks leader Nick Etten of the
Phillies, who slumped five points
to .333
Ted Williams of the Boston Red
Sox, with an amazing average of
.409, assumed a 38 point margin
over the best in the American
league. Cecil Travis of the Washing
ton Senators climbed to the run
ner up spot with .370 when Joe Di-
Maggie of the New York Yankees
dropped from .377 to 1858.
Howard Krist, undefeated right
handler of the Cardinals, retained
his National league pitching lead
as he chalked up his ninth success
sive triumph. A record of seven
wins and two losses gave young
Marvin Breuer of the New York
Yankees command of the junior Cir
cult hurlers.
The leaders in other depart
ments follow:
Runs - (A) DiMaggio, Yankees
101; (N) Hack, Cubs, II.
Hits-(A) DiMaggio, Yankees 1853;
(N) Slaughter, Cardinals 129.
Doubles-(A) DiMaggio, Yankees
"a, (N) Rieser, Dodgers 81.
Triples-(A) Keltner, Indians IL;
(N) Slaughter, Cards 8.
Home runs-(A Keller, Yankees,
81; (N) Camilli, Dodgers, 20.
Runs batted in-(A) DiMaggio,
Yankees 100; (N Mize, Cardinals
80.
Stolen bases-(A) Case, Senators
18; (N) Frey. Reds 13.
Imperial Valley press., 1941-08-10
Dodgers Swap
To First Again

The second bright spot was the
way the Dodgers tore into Jim To-
bin, Braves veteran righthander
who in his last three starts has
pitched the best ball in the league
With a battling knuckler added tc
his repertoire, Tobin had beaten
the Cards, 30, the Pirates, 80, and
the Reds, SO. But Tobin was raked
for IL hits by the Dodgers includ-
ing Joe Medwick's 18th homer and
doubles by Medwick, Riggs, Wasdell
and Wyatt.
CUBS STOP PIRATES
The Pirates drive was not only
stopped but practically put into re-
verse by rookie named Paul Erick
son of the Cubs. Erickson, big
righthander with plenty of smoke
held the Pirates to one hit-a
seventh inning single by Bob Ell
, liott-and beat them, 10. He fam
ned six men, whiting pinch hitters
Debs Garms and Spud Davis in the
ninth. It was Erickson's first major
league victory, and snapped Pitts
burgh's six game winning streak.
The Cubs got to John Lanning for
10 hits but were lucky to get their
one run on McCullough's infield hit
with the bases loaded.
Babe Young's 18th inning homer
broke up a pitchers duel between
Cy Blanton and Bill Lohrman and
the Giants nosed out the Phillies,
3-2. 1t was Young's 18th circuit
clout and fourth in the last four
games. Lohrman held the Phils to
six hits, none after the fourth
YANKS LOSE AGAIN
In the American League, the lead
ing Yankees suffered their sixth
defeat in their last eight starts
when Bob johnson cracked out his
goth homer of the year with two
mates aboard in the fifth to give
the Athletics a So decision before
29,270 arc light guests at Shibe
Park. Phil Marchildon held the
Bombers to seven hits. but he was
easy for Charley Keller who COL
lected three doubles and single
in four trips. Joe DiMaggio went
hitless, falling to third in the
league batting race Since the In
dians were idle, the loss only whit
tied a half game off the Yanks
lead. They still are II lengths in
front
Cracking out 16 hits the Red Sox
put the slug on the Senators, 1873.
Jimmy Foxx made four singles, and
Bobby Doerr hit two doubles and a
single. Charlie Wagner was the
winning pitcher, with some relief
help from Mike Ryba.
Scoring eyc'y one of their l6 runs
after two were out, the White Sox
swamped the Browns, 1872 Chicago
had five scoring innings in piling
up its biggest total of the year.
Taft Wright led the White Sox with
two homers and double, driving in
six runs.
Imperial Valley press., 1941-08-10
MARKET QUOTATIONS
L. A. PRODUCE

LOS ANGELES, Aug. tUP) =
Trading was moderate to rather
slow.
Bunched vegetables: beets 5o-65c,
carrots 6O-75c. celery root $4,000
dixon 7O-sOc, green onions 3.60-3.75
leeks 1852; mustard $4,000. par
sley lilo; radishes 1.5o1.s0; spin
ach 9O-11O; turnips 1890. per doz
dill 100; mint 3Oc; watercress 35c.
Cantaloups: San Joaquin Wy jbo
23s 1.25-135; ass 1.15-1.25; Hales
best 1925 6O-75c. Riverside jbo
23-27s 1.1O-135; 33-3es 85-1; New
Workers 1O-1Ss 5O-65c. Honeydews
San Joaquin SIPS and jbo crates
6-ss 75-1.OO; Persians San Joaquin
6-ss s5-1.00 Casabas 4-6s 60-75c.
Squash: white summer San Diego
75-l; italian 75-9Oc. Pismo 90-.1.00;
yellow crooneck 75-s5c. local cream
and table queens 65-75c. Banana
III p C ID.
Imperial Valley press., 1941-08-10
Fresno Gains Full
Game on Saints
BY UNITED PRESS

The Fresno Cardinals gained a
full game on the league leading
Santa Barbara Saints Friday night
by shifting Anaheims Aces II to 7
while Santa Barbara was losing to
Bakersfield's Badgers 6 to l.
Verne Johnson pitched tight
eight-hit ball to turn back Santa
Barbara while his mates were clean
ing up with a five run rally in the
fifth off Barisoff.
Fresno waited until the eighth
inning to put over a five run rally
that beat Anaheim, and then was
forced to hold off a ninth inning
rush of the Aces that netted three
runs.
Stockton beat out Merced tC
6 by some heavy stick work, put
ting over the winners in the ninth
inning.
Imperial Valley press., 1941-08-10

lep, Indianapolis, fourth. Ilme
1858.
200 meter free style-Won by Bill
Smith, jr., Hawaii; Takashi Hirose
Hawaii, second; Paul Heron, Ha-
Waii, third; Michael Priano, Brook
lyn, fourth. Time 2:l6.1.
300 meter Medley relay-Won by
Chicago Towers club adolf Kiefer
George Lowe, Otto Jaretz); Alex
ander House Community associa-
ton, Maui, Hawaii (Bill Smith, jr.
Jose Balmores, Takashi Hirose) Sec
ond; olympic club, San Francisco
third; Pasadena Athletic CLUB
fourth. Time 1921.
Imperial Valley press., 1941-08-10
Dutra Heads List
In PEA Tourney

LONG BEACH, Calf, Aug. 8.
UP)-Olin Dutra, defending cham
pion and six time winner of the
tournament, today led the way into
the second round of the 18th an
nual southern California PGA
championship by defeating Joe
Robinson, Los Angeles, one up in
the opener yesterday with 68.
Chief upset in first day matches
was the defeat of Fay Coleman.
runner-up last year, By Johnny
Kraus of Santa Barbara, two up.
Bud Oakley, Palos Verdes, also shot
a 68 in the morning qualifying
round.
Following two 18 hole rounds OF
semi final play today, the 36 hole
championship round will be played
tomorrow.
Imperial Valley press., 1941-08-10
Explosion Wrecks
Gas Company Plant

AUBURN, Cal, Aug. g. up
Savage workers cleared away debris
today in the wake Of fire and
butane gas explosion which wreck
ed the Placer Gas company plant
here.
Damage estimated at s5 900 was
caused when several tanks of bu-
tame exploded, destroying 180 other
tanks, most of them empty, and
endangered a master butane tank
of 10000 gallons capacity.
A 10000 volt power line was cut
by the fire and whipped around
the burning building until power
was shut off.
There were no injuries.
Imperial Valley press., 1941-08-10
L. A. LTV E5IOCK

LOS ANGELES, Aug. 8 (UP) =
Federal State Market News Serv-
ice)
Hogs 100, steady; small lots med
ium to choice 1sO-225 lb 11.65-12.35
top 1875; few light lights Z; pack
ing sows 9.25.
Cattle 300; cleanup trade steady:
few common steers held above g.;
medium to low choice fed steers
quoted 10.50-12; cows 7-7.75; odd
head held above S.25; good lacking
Gamers and cutters 81; odd bulls
vealers IA, others 13 down; few
8-S.25; calves so; steady odd choice
calves 9.50-11.5O; choice lacking.
Sheep 100; no early sales; good
to choice lambs nominally quoted
10.75-11 and good shorn ewes AIS.
Imperial Valley press., 1941-08-10
L. A. STOCKS

LOS ANGELES, Aug. 8 CuP) -
The Los Angeles stock exchange
declined steadily for the second
consecutive day as moderate trad
ing failed 20 bolster the market.
Three stocks were up. six down and
six unchanged. Approximate trans
actions were 1000 shares.
Quotations;
central Investment 19s4 off =,
Blue Diamond 2ls, Southern Cali
fornia Edison Common %. Southern
Pacific 1S off ~ Hancock oil 81
up y, Union oil 15h, Aircraft Ac-
oessories IL off Is, Cessna air craft
7S. off \ Ryan Aircraft u.
Imperial Valley press., 1941-08-10
Ortiz Loses to
State Champion

HOLLYWOOD, Aug. 9. tUP)-
Tony Olivera. San Francisco BAN
tamweight boxer, last night sue
cessfully defended his California
state title by hammering out de-
cisive 10 round victory over Manuel
Ortiz of El Centre. Olivera. weigh
ing 1T pounds, took all but three
rounds. Ortiz took one and two were
Imperial Valley press., 1941-08-10
Padres Lose to
Low|y Friscomen

ming for two runs. Scribner gave up
10 hits to Corbett's eight but was
tight in the pincheS.
Portland peat Hollywood to 4
b. driving three runs across in the
third inning off Ira Bittner. Dou-
bles by Herman Schultz and Brown
in the eighth settled the issue.
Imperial Valley press., 1941-08-10
CHICAGO GRAINS

CHICAGO, Aug. 9 UP) - Wheat
prices yielded more than a cent a
bu. today but rally in the final
minutes erased much of the loss.
The recovery was due mainly to
scanty offerings and short cover
ing operations rather than any new
developments.
Wheat closed 4 to Y cent bu.
lower. Corn was up Z to u; oats
off % TO 4s; Rye unchanged to
off p, and soy beans were up
y to off q.
Imperial Valley press., 1941-08-10
ITALIAN GROUP TO
MEET IN SAN DIEGO

SACRAMENTO, Aug. 9. CUP)-
San Diego was selected today as
the l943 convention city of the
Italian Benevolent Societies Of the
Sons of Italy. Anthony Fiore OF
San Francisco was unanimously re-
elected grand president Of the or
ganization ut its convention here.
Imperial Valley press., 1941-08-10

NEW YORK, Aug. 9 CUP) -
Scattered paragraphs containing
scattered thoughts:
The United States Navy gradually
is assembling a fine stable of box
ers, thanks to the efforts of Lieut..
Comdr Gene Tunney. The former
heavyweight champion was in town
when Freddie Cochrane, welter-
weight titleholder, signed up with
the navy. Tunney said he was de-
veloping the idea that the navy is
fighting service" and that box
ing has proving extremely popular.
Well known boxers in the navy in
clude Fred Apostoli and George
Abrams, recent victor over middle
weight champion Billy Soose in an
r-the-weight match. We're 60
Ing to make Abrams middleweight
champion" Tunney said.
Amony those who heckle Joe Di-
Maggie during batting practice is
his brother, Dom. When the Red
Sox play the Yankees, Dom perches
himself at the top of the dugout
steps. Every time Joe hits a ball in
batting practice, Dom yells:
Poop.
1t seems to bother Joe just about
as much as the American League
pitchers do.
Fritzie zivic's loss of the welter-
weight title seems to have increas-
ed Henry Armstrong; desire to
stage a comeback. Reports from
the west say that Armstrong is
confident he can defeat Freddy
Cochrane and get back his cham
pionship. Armstrong; fans hope he
never tangles with Zivic again. for
Henrys face was a mess the last
time they fought. Scar tissue is
piled up around Armstrong,s eyes
and he bleeds easily.
Everything is shaping up for an
other one of those dog dog
races in the National League. The
Cardinals and Dodgers are slug
ging one another silly. the Pirates
are getting up to the point where
they are dangerous and some time
this season the Cincinnati Reds are
going to get hot for about a two
week stretch. If Frank Frisch's
pitching holds up. it's not impossi-
BILE for the Pirates to slip into Sec
ond place and they have an outside
chance for the pennant.
Meanwhile, in the American
League the Yankees are running
into the inevitable slump that fol-
lows a hot winning streak. But
there is nobody around to take ad-
vantage of the lapse. The Red SoX
can't get pitching to match their
Imperial Valley press., 1941-08-10
T. A. RITTER & EGGS

LOS ANGELES, Aug. tuP) -
Rutter; Extras 37r6c; Prime firsts
sec; standard 1850; undergrades
Imperial Valley press., 1941-08-10
MPLS. FLAX FUTURES
4. A. BANKS

LOS ANGELES, Aug. 8 tUP) -
Trsnss merica .,,,',,,,,..., 4A-4s
Imperial Valley press., 1941-08-10
H. A. HAf

Los ANGELES, Aug. 9 (UP) -
II. s. No. l ........... sl7.5O-1s.00
II 81 v. No. 2 Ieafy S16.OO-17.50
II 9 No. 2 ...... S135O-14.50
harley Hay. new crop s16.O0-17.oO
Dat Hay, new crop sls.Oo'4S'oo
Imperial Valley press., 1941-08-10
THE DAYS
SPORTS PARADE
By Harry Ferguson

power and Cleye1and-Oh, why
bring that up?
Here in the middle of heat wave
the football rosters are beginning to
roll in from the colleges, Deponent
knoweth not much about the situ-
alton in other parts of the country,
but the talk back here in the east
is that Colgate is going to come up
with a whirlwind team this year.
Seems there was a freshman team
at Colgate last year that could take
the varsity on almost any given
afternoon,
No matter who wins the National
league pennant, the betting men
say the Yankees will be favorites in
the world series. The boys have
plenty of respect for the dynamite
in the bats of DiMaggio, Keller
Heinrich. Gordon, Dickey and Co.
Imperial Valley press., 1941-08-10

power and Cley ye1and-Oh. why
bring that up?
Imperial Valley press., 1941-08-10
LOCAL BUTTERFAT
L, A. GRAIN

Los ANGELES, Aug. 8 tUP) -
Wheat, No. 2 ...... sl.67k -l'12R
Mailing Barley ...... Sl.52k -l.62z
Feed, Barley, western s1.47k-1.52h
Imperial Valley press., 1941-08-10

Meanwhile, in the American
League the Yankees are running
into the inevitable slump that fol-
lows a hot winning streak. But
there is nobody around to take ad-
vantage of the lapse. The Red SoX
can't get pitching to match their
Detroit evening times. (Detroit, Mich) 1921-1958, 1941-11-24
Radios and Supplies

A PHILCO combination 1910 floor model:
/ regular price. 500. so; cioseout, SIS. so
Benjamin Appliance Shop, 1855 Gratiot n
a. Mile Rd. East. Open Sunday and ewes.
Detroit evening times. (Detroit, Mich) 1921-1958, 1941-11-24
Radio Service

ANY radio repaired. SO so; guaranteed In
GLIDING parts Gin stock. Tyler 6-603s.
ALL makes radios eNperuy repaired writ.
ten guarantee; reasonable. s6l5 Kerche
val Lenox 56Ss.
The Valley settler., 1941-10-10
81. KI,r-l1DALL

BASKETBALL T-3.,ll FOR rAIt;ER
IN indepe ndent BASKETBALL
Team is in the process Of orGani-
cation in Palmer. Mat Perkins,
genial Coop Garage employee, is
the moving spirit. The business
houses Of Palmer have contri butod
generously ana playing suits Of
sold and olo OK have been ordered.
A bis gro gram IS Hlanaod OF double
headers, lanes vi tn IN cho rage and
Army teams. To bu1 ID a winning
team in { community # this size,
it IS necessary to have as largo q
group as possible from viii CHI to
ri LEX your players.
If you think you can play
Basketball turn out. Dates to be
announced lat or.
The Valley settler., 1941-10-10

very person youno or old
should drink ii liz, said tho fo-
NOUS Dr.. Charles Il. l4oyo. i4ilk
contains largo varlo t. - nu-
tl'i ii 22al cons I'll tuo2ts, cn2 con-
sidorla1 its cost per pound lore
food is he'd for the IonoJ than
any other food 2vai liable. u is
lndi sponsaolo for tho growing
child end is almost inGi DOES able
FOR tho aged.
Hoard S T ..-l,s,cn
The Valley settler., 1941-10-10

AS VIC Journey down tho road
let US share each othors lo@d,
lot S be kind. 10 arc comrades
|on the way, going Viii nono
IlaJ soJ, long tho nj glt but
Evhilo it s ca, lots be lind.
IL. Niolon
The Valley settler., 1941-10-10

G 1T :. =. Nc-----3
nc Z. =. o. ice - Il DC
rIovoG che 1rst pert. Of 31>:;t .Iook
20 g : y. IN the Fcir: bui l.ling .
>cc', &od = vegetables on5 I'll
xii ii is during tho Tair.
The Valley settler., 1941-10-10

FIR 2CAR0 JIED2 VI :. .}7233l-1
33AGOF
The Fair Board ct II the
Grange Hall Last nj 1t to wind up
the present seoson'a 9us1 noss. Il
BILLS wore oltayod ana ordered POI
and all those WHO have over due
che c]1s coming, nay look for them
in tho very near future.
Evening star., 1941-11-30
Police Broadcast
Description Of Third
Bank Ho|dup Suspect
Jack Roy Named as
= Man Wanted in
HyottsviIIe Robbery

Washington, Maryland and Vir-
einia police yesterday. broadcast
complete description of a third man
wanted for participation in the $52,-
900 holdup of the Prince Georges
County Bank, in Hyattsville. Md,
last September, indicating the man
might be at large here.
With two other men already un-
der arrest for the robbery Of two
bank messengers, police for some
time have suspected the identity Of
the third participant.
The lookout read as follows:
Wanted for bank robbery, Jack
Ray, alias Maynard Ray. alias Ray
Maynard, white, 80. S feet 10, 145
pounds, pockmarked face, scar on
chin, owns a 1899 De Soto auto, IL
cense tags N. c. 272-408. May be
dangerous and caution should be
used in apprehending him. II Ray
or the above auto is located, notify
Capt. Robert ]. Barrett, or the Fed
eral Bureau of Investigation"
The aid of Washington police and
the F. B. I. was enlisted by Mary
land authorities Immediately after
the holdup. The robbers were
traced to Charlotte. N. c.. some
weeks following the holdup and two
arrests were made.
The two men already appre-
hended, ffilliaYd Saunders, aliaa
Evening star., 1941-11-30
Reporter Works 8 Hours to Get
Maryland Inspection Sticker

drove back to a station where he
already had been turned down once
earlier in the day and demanded
to see the proprietor.
Il am a reporter from The Star"
he announced after he had intro
duced himself. land I want to know
why I can't get my car inspected.
I warn you I intend to quote every
thing you say
Come right this way. Mr., Re-
porter, I'm sure there must have
been some mistake" the proprietor
replied briskly. I'll see to your in
spection myself"
For those motorists who may be
in the same fix as our intrepid re-
porter, even though the deadline
for getting stickers is not until De-
cember is, the suggestion is passed
along for what it may be worth.
Evening star., 1941-11-30

printed catalogues long previously,
and couldn't change. However, some
have indicated they will take no
action If pupils skip school for duty
in the world Of business, Mr.. Shaw
said.
Stores Operate Schools.
Lacking trained salespeople. the
big stores all are operating schools
of their own. to train the unin-
itiated in selling. Internal organiza-
ton of the stores is taught. but
just as important is instruction in
how not to wound the feelings of
customers. Applied psychology
It's called.
The salesgirls will need to learn
how to wrap packages with a bare
minimum of paper. because that is
alarmingly scarce. and its price sky
high, the experts report. Oldtime
fancy wrappings will be missing on
most packages this year, it is pre-
dicted. Cellophane has been
touched by the heavy finger Of pri-
critics ofncials-it's vital to defense,
1t seems, or at least the materials in
1t are.
Some who philosophize about the
present boom. which seems to be
about 20 to 80 per cent above that
of last year, believe that 1t is not
explained merely by the number and
prosperity Of the population here.