The people's voice. [volume] (Helena, Mont.) 1939-1969, 1941-08-06

radios, ETC., that got the money, not
Of one building for making this kind
of speech.
! Well now these advertising agencies
have been getting this money for
nearly two years, and the time is here
when they must begin to justify this
action. So recently l saw a dairy COM
missioner of one of our states make a
statement that the present high prices
on butterfat as compared with prices
received by farmers few months ago
had been caused by this advertising
program.
Well now just what put up the price
OF butterfat is hard to say. Personally
felt the millions Of dollars spent by
our government in the defense pro-
gram putting thousands of folks to
work, increasing their purchasing
power was the cause of the advance.
But, of course, that's only a guess too,
so recently at farmers meeting in
Wisconsin I tried this advertising
program out.
One of our board members lives in
Dunn county, Wisconsin, Mr. Ole
Lund. He said to me one day, Lets
put on a banquet for the livestock
haulers in Dunn county Maybe they
would then bring more of their live
stock to the Farmers Union Livestock
Commission" I said "All right, if you
want to try it out"
Well on banquet night we had eight
truckers there. We also decided to in
vite the county board of the Dunn
County Farmers Union Seven of
them. The state president and his
wife, the state secretary, didn't live
far away. So we invited them, too,
and few others. We had about "a
folks at the meeting, nearly all farm
ers
Before 1 left. them into the dining
room | went to the hotel management
and said: Il want two quart bottles of
milk" They said: 1--WE don't have milk
here in quart bottles; we only have
the little half pints customarily used
in hotels and restaurants" l said,
you go to the creamery and get me
two quart bottles of milk, and all the
advertising signs telling how good
milk is that you can bring me-"
They came back with two quart
bottles of milk, and four big signs
.elling how good milk was for the hui
nan anatomy. In corner of the
lining room was table not in use. 1
put the two quart bottles of milk on
he table, also the four big signs tell
ng how good the milk was.
Then when left the bunch into the
lining room, before I left them sit
Town to eat, I got them over in the
corner where was the table with my
milk, and made them little speech.
said: Nov Wisconsin is the leading
larry state in the union. And milk is
.wfully good for the people
"And l thought before we eat we
ught to have little appetizer So I
ave here some mighty fine milk The
ream stood thick on the top. And I
ave four signs here telling how good
1ilk is for the people. Now there may
o one or two of you," l continued,
who do not like milk. l do not want
0 force it on you. For those of you
Tho do not like milk I have a bottle
whiskey, and some gingerale and
parking water"
had four signs telling how good
re milk was. l had no signs telling
ow good the whiskey was. And do
GU know that that gang drank
allon of my wiskey, and hardly
'uched my milk at ALL That was my
experience with an advertising pro-
ram. And l am very much afraid
lat these advertising programs, to-
ether with hundreds of others that
ave been advanced by our exploiters
very six months, are advanced for
10 sole purpose of getting the minds
the people off of the real cause of
If economic problems - exploitation
rough private profit - so the ex-
offers can continue with their ne
rious game.
Do, ELL