Evening star., 1941-05-21
MoreChanges
In Liquor Rules
AreAdopted
400-Foot Regulation,
10 PM. Closing of
Stores Included
By DON s. WARREN.

IL Jill CllN EhiSoAASAAS
Beverage Control Board They will
go into effect after five days of pub
hcation, probably next Tuesday or
Wednesday.
Among the principal new rules are
provisions restricting granting OF
new licenses for hard liquor sales,
except in clubs or hotels, to places
within 400 feet of schools or churches
and requiring packaged goods stores
to close weekdays at 10 pm.
Others include banning the ad-
vertiSing of alcoholic beverages by
circulars or handbills; establishing
a more strict code of ethics for deal
ers in their advertising claims, and
providing more rigid control over
use of signs and billboards, includ-
ing a provision that internationally
flashing signs shall be banned and
that such existing signs shall be re-
moved within 120 days.
Several days ago the Commis-
sioners forwarded TO the Budget
Bureau proposed amendments to
the District liquor act to permit
standing up drinking" at licensed
bars, and to permit the sale of
drinks at licensed places between
midnight Saturday and 2 am. SUM-
days.
400-fOot Rule Provisions.
Under the 400-foot rule the A. B. c.
Board may not issue a license to a
restaurant or store to sell liquor if
the place is within 400 feet of any
public, private or parochial school
or college, or any church. This rule
would not forbid the renewal or
transfer of an existing license. The
rule would permit the board to grant
a license to a place within 400 feet
of a church if the church member
ship is less than 100 persons. The
distance would be measured from
the nearest street main entrance of
the church or school and the store.
The new sign regulation provides
that no ncensee shall erect or main
tain any sign advertising any bever-
age in cases where the total area of
the sign is more than 10 square feet.
However, if the street frontage of
the premises exceeds so feet, addi-
tional signs aggregating not more
than 10 square feet for each addi-
tional so feet of frontage will be
permitted.
No sign on the outside of licensed
premises or visible from the exterior
of the building will be permitted to
be Illuminated on Sundays or at any
hours when the sale of alcoholic
beverages is prohibited.
The new rules also prescribe that
no sign or advertisement of any
kind which makes any reference to
prices may be displayed so as to be
visible from the outside of a store.
Sunday Beer Sales.
Another rule provides that there
shall be no sale of beer or light wine
until pm. on Sundays. This rule
was suggested along with the pro-
posed change to permit drinks to be
sold Saturday nights between mid
night and 2 am. Sunday.
Under the so-called new code of
ethics, 1t is provided: That no
lcensee, directly or indirectly, may
publish by any means advertise
ments of alcoholic beverages which:
Contain any false or deceiVing
statement; fails to give the name of
the brand class. type and alcoholic
contents; fails to state whether the
beverage contains neutral spirits,
and if so how much; disparages the
product of any competitor or in any
way is obscene or offensive to
morals; makes any medicinal claims;
contains any seal, flag or other in
sigma likely to mislead the con-
sumner to believe the product has
been indorsed or is used by the Gov
eminent or other organization; or
portrays any picture of Santa Claus
or religious or semi-religiouS char
acter, or makes any mention of any
church. religion, school or any ath-
letic contest, or in any way portrays
any nude or Semi-nude woman.
Another rule forbids the advertis-
ing or giving of any prize or other
special inducement for the pur-
chase of alcoholic beverages.
More rigid rules were adopted re-
ouiring all classes of licensees to
keep accurate books on their pur-
chases and sales and requiring that
such information be readily avail
able to agents of the A. B. c. Board.
Residence Requirement.
No license may be issued to any
individual unless he has been a resi-
dent of the District or gainfully en-
ployed in the District for at least
one year preceding application, or
to any partnership unless each
member meets these qualifications,
or to any corporations unless one
of it's principal Offices or its resident
manager meets the qualifications.
No on-sale establishment here
after will be permitted to install
any booth with booth backs which
are more than "a inches high, meas
uring from the top of the upper side
Of the seat of chair or bench.
In combination stores, the liquor
departments must be separated from
the remainder of the store If the
n-alcohohc units of the estab-
lishment are operated during hours
when the sale of beverages is pro-
hibited. Each licensee will be re-
uuired to provide the A. B. c. Board,
within 80 days of the opening of his
place, or 80 days after adoption OF
this rule, with full information as to
the name, age color. sex and resi-
dence of all his employees who sell,
give, furnish or distribute any bever-
age. Any changes in personnel must
be reported within 10 days. Each
licensee is required to notify the
board Immediately in writing in any
case in which he learns that any
of his employees has at any time
been convicted of any felony,
The city heads also revised a rule
on minimum charges to forbid any
on-sale establishment to employ the
minimum charge if patron by rea-
son of that charge becomes entitled
to an additional drink without pay
ment of the regular charge for the
drink. The rule does not apply,
however, where for a minimum
charge. the customer obtains food