davidaulloa/AmericanStories huggingface dataset:
Detroit evening times. (Detroit, Mich) 1921-1958, 1941-10-05
Should Stimulate Sales

From the energy and pains
that are being devov,d TO the
preparations for the big week.
Open House should be as great
a success as Detroit auto shows
in the past Emblens Will iden-
tify the members OF the y. A.
ID. A. and decorations on store
fronts viii lead the public di-
rectly 70 where they can in
Spect any make of their choos-
ing and compare them
1t is a civic undertaking by
a small group Of progressive
merchants and should have the
support of the entire city The
result should be a vast stimu-
liant TO car Gales
Detroit evening times. (Detroit, Mich) 1921-1958, 1941-10-05

The Oldsmobife fetiF-
door sedan (above) which
combines sickness of appear
ance with massive power TO
highlight the 1912 line.
Mercury's 1912 car affords
an unusual clear field of vision
as shown here (lefD. Edge
lighted instrument IS are
grouped on smart panel.
Detroit evening times. (Detroit, Mich) 1921-1958, 1941-10-05
Eliminate Radio
Background Noises

Buick sonomatIo raao avail
able for models lists these con.
StrUcflo features
Pun elght-iuch dynamic spcake.
mounted u lnsfrumrl panel
sound 81 n-er formed tE shape
~ the radio grille latest 1870
plsh-pu output using beam
power -uncs automatic bass CONS
pcn,-u0H ar volume control. tep-
Jess tom control mmlally opeT
afed ~luT alton az h4cFgr
holCE TI---7I -F7TEI ~ EIIL---
Detroit evening times. (Detroit, Mich) 1921-1958, 1941-10-05
Covers 20 Body Styles

Cadillac's complete program for
1912 covers 20 body types Series
81 has two The g. five types, in
a convertible, the 90. one;
the 90 special, two, the 81 four.
and the 90, six.
Changed are the series g. and
90 special both of which are lower
and longer than IN 1911. Seven
inches have been added 30 the
wheel base of the Cadillac so spe-
clal mainly for the purpose of in
creasing rear passenger leg room
and comfort.
Detroit evening times. (Detroit, Mich) 1921-1958, 1941-10-05
More Ruggedness

Hood louvreS and the cowl vcn-
tilator have been removed a step
made practical by a new con-
trolled circulation system that
feeds fresh air into the passenger
compartment Bumpers have
greater depth more ruggednoss
and arc crowned by two stream
lined bullct-shaped guards Rear
wheel shields are standard equip
meUt
Running boards are concealed
The net result is a seeming mold
Inc al the BODY. hood and lendcIA
milo an integral part.
Detroit evening times. (Detroit, Mich) 1921-1958, 1941-10-05

Important 10 passenger comfort
is the previously mentioned notion
induced ventilating system; to
driving security a new develop
ment i'm brakes. and, TO operation
thermostatic control that assures
a quicker motor warmup. lmpor-
tant. as well, is news that a
greater number of Cadillac engi-
neered Hydra-Mauc drives. sonSa-
tional automatic shifter VIII be
available i'm 1912.
Detroit evening times. (Detroit, Mich) 1921-1958, 1941-10-05
Clothing the Auto

Fifteen square yards OF canda
cloth are required TO upholster the
1912 automobile. as compared with
an average Of four yards OF mate
rial for a mans suit.
Detroit evening times. (Detroit, Mich) 1921-1958, 1941-10-05
Stronger Frames

The "9s' Series, powered by the
1l0-horsepower. eight-cylinder en-
CINE presents three attractive
body styles the lour-door sedan,
club sedan and convertible coupe.
Bodies have been entirely rede-
signed for this series and a&tually
are wider than they are high. So
low to the ground are they that
no running boards are needed.
Fender styling in all BIZ
models is particular interesting.
Both front and rear tenders are
smoothly Streamlined as a part Of
the body contour
New. greater fire power" has
been added TO both the six and
eight-cylinder engines by increas-
ing the compression ratio and re-
designing the combustion cham
bers. The result is not only I'M
proved performance, but more
economical use Of fuel.
Detroit evening times. (Detroit, Mich) 1921-1958, 1941-10-05
More Stable Ride

Advanced style innovations arc
evident in the interior. treatment
of the 1912 Ford cars.
One of the chief engineering adj
.vances IN the 1912 car is a softer
and more stable ride The car
tread that is. the width between
the wheels has been widened 2 IL
inches in front and "a inches in
the rear. Springs have been re-
designed and heightened Double
action high-pressure type n.y.
draulic shock absorberS are pro-
vided all around. The effect of the
is 10 produce a
velvet ride, even on rough coun-
try roads.
The center section of the new
front axle IS lower and this, in
connection with the changes in
the springs has permitted the car
floor and the cars center of grav-
itV 10 be lowered nrnporl lnnatelY.-
The frame is designed for great
rightly. which tends to keep
bodies quiet through long service.
Detroit evening times. (Detroit, Mich) 1921-1958, 1941-10-05
Breathing Back Eabries

Many Of the 1912 car upholstery
fabrics have a breathing back
which permits The passage of air
through The material and inSurcs
a cooler ride boz Summon
Detroit evening times. (Detroit, Mich) 1921-1958, 1941-10-05
Greater Economy

Stabilized easier steering is an
other safety feature of the 1912
Ford The torslon bar, which helps
maintain balance on curves and
in cross winds, has been improved
further and now IS combined with
II track bar TO help keep the STEER
ing mechanism IN perfect align
ment under all conditions.
Additional power. greater fuel
economy and improved cooling OF
The 1912 engines highlight the
years engineering advances on the
engines The compression of the
Ford VS. 90-horSepower engine has
been maintained at go, and the
compression OF The 9O-horsepower
SiX-cyllnder engine is $40
There are six Super De Luxe
body types including a convertible
club coupe with quarter windows
in the sides of the top for the rear
seat passengers. and an eight-pas-
senger station wagon
De Luxe car body types are the
tudor sedan. fordor sedan. coupe
au1 a new sedan coupe, with a
GLolce al three ColoLS- -lIhlle-tha
Special body 'Npcs are coupe and
tudor AND ioIOI >edans
Detroit evening times. (Detroit, Mich) 1921-1958, 1941-10-05
New Front End Design

Oldsmoble will continue 10 of
fer its famous Hydra-Matic drive
on all models for 1912.
The most striking appearance
feature of the Oldsmobile B-44'
is the new front end design, which
is CARRIED throughout the line.
Instead of a single bar with the
grille guard, the front
bumper consists Of two separate
horizontal bars connected by ver-
teal bumper guards. Both hori-
zontal bumper bars are joined 10
The car-frame- hX-Sti4EeisS i-sttet-
bars.
Bodies are extremely modern in
design and offer WIDE selection
for the purchaser In the low
priced So Series alone, the
buyer has a choice of four dis
tinctly different sedan models. the
regular four door sedan with
bullt-in trunk, a cruiSer-type four
door town sedan. a two-door sedan
and new streamlined club sedan
with graceful, sweeping rear body
contour.
The TO- Series offers a
club sedan which combines the in
tmacy of a club coupe with tho
of a sedan, and spa
ciouS four-door sedan with stream
lined rear deck. Wheelbase OF this
series is 125 inches, and overall
length is PIP inches. Here again
purchasers are offered the option
of the 100-horSepower six, or no.
stralght-eight engine.
Detroit evening times. (Detroit, Mich) 1921-1958, 1941-10-05
Auto Upholstery Co:iIy

LphoI4LclA- 1.-The 1-e--t-C--Il11uzIr
single item in the body Of a car.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-01-09
financing Costs
Reduced by FILA

Financing costs in home build
ing are Just az real and important
as money spent for materials or
labor. the federal housing admin
istration has emphasized 10 in
experienced buyers and builders
Under the FLA plan. the
financing expense Of home owner
ship has been reduced by 80 or
40 per cent. il was said.
Illustrating the matter Of ii
naneing cost reduction. FLA Off
Gals cite the case Of the average
home buyers in the 'twenties who
had an old-fashioned mortgage for
$4,000 at s per cent interest
Having To renew every three
years, the buyer often had to paw
a renewal fee of 3 per cent each
time. At the end Of 25 years he
would have paid out $3.50 in in
terest and commissions and yet he
still owed the original $4,000
With a home financed under the
FILA plan the same owner would
have paid out less than this
amount over 25-year period and
the entire debt would have been
paid off and he would own the
home debt free. The regular
monthly FILA payments include
reduction Of principal as well as
interest and other charges.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-01-09
To Present Operetto
At Central Avenue

Central avenue school viii pre-
sent The Rag Dolls Christmas
Eve at SIS ?. m. Saturday. Jan.
i. in the school auditorium
Scheduled for presentation in De
eernbtr. II was postponed dB. to
the influenza epidemic.
The cast will include Joye Nun
ssy. Buddy Ceissrt, Frank Yer
asrber. D.lmsr Gums and Phyllis
Hsrdmsn. These ere supported BY
q chorus from the first, second ard
third grades
tn. program Will open with a
group Of songs by pupils Of the
fourth and fifth grades. directed
BY Mss Florence Post As an In
Permission number Jay Ball viii
play 6yiophone selections. The se-
eompsniSt for the evening vii be
2srcslls Frederick.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-01-09
Lighting Outlets Of
Correct Design N eeded

The number ard loeailoa ~
lighting outlets and n. design II
the fixtures IN a new home dsserys
careful study n the house u "a BE-
AdsquAtsty and sttraetissir
lighted
Electric cDnyenisnes cute .
should 10 provided In adequate
nunbsrs and In suitabls loeaisons
- permit convenient attachment
II housshOid slsetrieai saiipmsb'
In designing a new hons. special
circuits ami outlets are sometimes
required for pyNsr equipment siafn
a. electric ranges and heating
equipment ard motors
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-01-09
QUESTIONS
AND ANSWERS

Q Does the FHA plan apply
only 10 new homs7
A. No. II an existing dwelling
meets FILA requirements. II may
be bought on the FLA plan, the
down payment u 20 per cent more
= Our reception hall ia tiny and
tends 10 be dark. How could II be
decorated TO look more like a room
and less like box
A. BY putting large mirror on
the wall opposite the front en-
trance door you can increase the
appearance Of szpsnsiyensss II
the wall Ia broken by door. the
door may be mirTored Ike the
vail
q What things should consider
in selecting neighborbood IN
which 10 build new house
A Some Of the most important
factors you should consider are il
the nsighborhood appropriate for
your means? II IA protected
against undesirable buildings or
ases- Il IL section which Il I'm
proving or dsteriorating IN value ,
How convenient n stores. schools
churches. and parks vii you be ,
Are transportation lines near al
hand
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-01-09
Threat Seen in
Old Practices
Stick With the Ship.
Urges Administrator

4 return u the old-fsshioned
lending practices which were thor
ouEhlv discredited during the de-
preston would endsnEer the fu-
tare stability " the HON ..
mortgage market. Federal Hous-
ing Administrator Ahner n Fer
guson said.
A the recovery pace aecelerates
IN the real estate market. there -
= possibility that some lending IN
situations may return 20 their ED
practice Of weighing home-mort-
gage loans solely on the basis Of
tangible collateral
The personsl-chsrscter element
VII continue TO remain an integral
factor in the federal housing ad-
ministration system Of rating
mortgage risk"
The FLA believes that swing
away from the proposition Of TAX
ing the borrowers ability 10 pay
and general reputation into eonsid-
Grafton would he temporary step
which. If taken. would most Ger
tainlv be retrsced in the near flu
ture he added
Ferguson declared the ratio Of
defaults on loans insured by the
FLA more than justified sdher-
enee to present principles.
OF the 6la3l9 mortgage loans
insured by the FILA through Sep
TENDER 80 OF this year, less than
two per cent were delinquent.
We are convinced" Ferguson
said that this high rate Of
safety in insured-mortgsge loans
Is directly a result Of the careful
analysis by the federal housing
administration OF the risks IN
volved IN each loan. and We are
firmly in favor of the important
place the matter Of personal char
acter has in consideration OF a Dor
rowers application
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-01-09

serapped. Ear from H. But there
Will be growing use Of large win
dows. combined with walls and
panels ~ glass blocks The glass
block enables us 20 exploit day
light inside the house a. fully as
We want for ~ combines privacy.
soft diffusion Of light and insuls-
ton.
A third significant trend IL to-
ward increased safety in the hume
The best way 10 cut down on
accidents In the home IL 10 make
the home less hazardous. he adj
Yoeates Dark stairs and halls
are unsafe, slippery floors are I'm.
safe We will not have accident
proof homes until we learn To pro-
vide adequate light for dark stair
ways until we finish floors with
non-skid surfaces These. plus =
dozen other safety provisions. such
rs non-skid bath-tubs. adequate
wiring and insulation will help
make the ipti home a far safer
haven for our families
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-01-09
Mis-. Isnsaen moao,-a

Mrs Robert i.angdon entertained
Friday evening In honor Of her
daughter. Miss sylvia Lang dan.
who Was home from college for
the holiday season Guests lnelud-
ed former classmates IN sumner
high school Tho evening vaa spent
In games Thoss present 9ers the
Misses Ruth CRrnahhn. Hadln.
Fuedllne. Dorothy fApsley. Ann
Pyfor. Norma Guahs, Evelyn OIL
yer. Betty Orton. Elizabeth Du
nois. Esteile oisfsr. Shirley Owen.
Mary Thompkins. June Warwick.
lean Ruilsdgs, BETTY Antonilis.
HurieI Hopkins. Pauline Martin
and the Hesdamss William Dus.
hurry. Edna Biaekaddsr Jackson.
Mary zshBder Ryan and Jusnlta
SCHNEIDER Rosin
Rev and Mrs.. syaard nsskhof
moyet % Seattle Monday Rev
Heekhof has resigned tho pastor.
ate Of the Presbyterian church be-
cause ~ illness
Mr. and Mrs Cecil Wright and
son Dale Hrs visiting In La
Angeles
Ar and Mrs Ernest - Gupiii
and Or and Mrs Albert Clark 70
turned Monday from a month visit
IN California.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-01-09

For We are only now learning
how to pace the modern home To
modern living says Randolph
Evans. noted American architect.
The process has been slow be
cause homes are long-lived I'm
provements, consequently. must
be soundly tested before they be
come general.
The house Of lp4i will carry
on the healthul trends recently
developed in home design" Evans
believes Three OF these stand
head and shoulders above the rest.
The first of them Is decentraliza-
ton Better planned neighbor-
hoods. larger lot sizes. better high
WAYS will encourage the movement
of families away from the dirt and
noise Of the city.
a second trend is carrying Us
squarely toward the greater Use
Of glass. BY that. don't mean
that our traditional styles and
methods Of construction will be
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-01-09

dwelling units started in non-farm
areas IN 1929 by $4,000" Bell
points out. In each Of the seven
years before 1929 more than 500
600 dwellings were started. 1928
was the banner year. with se4 600.
Outside that period. 1910 stands as
the biggest home-building year in
the nations history. The most con-
sentative estimates are for an Il
per cent increase over 1910 for
1e41. I an even more optimistic.
IN the West at any rate, It Is my
conviction that the rate Of private
home building Will rise along with
the certain increase in defense and
other public housing
War and war conditions. for all
their evils. breed in the average
person a deep desire for the secur-
ity. peace ana family life embodied
In home ownership. The history Of
our own country and Of Europe
proves 1t. Our greatest eras of
home seeking and home making
We're after the Revolutionary and
Civil wars, and the World war.
Furope's greatest era Of home
building and Of family life followed
the Napoleonic wars the Victor
ian age. The home Is our warrant
Of hope for the future.
we all know the evil Of var
conditions and their destructive
effect But they cannot inJure per-
manently the promise Of America.
They may even contribute TO il, in
the way of new industrial mate
rails and technologies, produced by
emergency pressure. Several ex-
periments in housing have already
been undertaken which might have
waited many years for trial in nor
nal times. In emergency housing
during the World war. American
builders learned many new tech
ni9ues in mass-housing supply. and
new power tools for construction
were created. This all gave great
service in the record building
Of the twenties We can hope for
progress OF the same kind from the
present situation"
New small home designs are
already being created for defense
housing. One is offered this week
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-01-09
Harry Johns 10 Head
Archery Club School

Harry Johns. well known archery
equipment manufacturer. and faith
er u the nationally famous son
ny Johns. has been appointed d.
rector u the Archery club d the
school csntsred community fecfea-
ton program according o. Eobsft
Il Hagsr. supervisor % physical
education.
The club viii meet each Wsdnes-
day ssvning from % 10 p. r. N
the DOys gym AZ Lincoln high
schooL II Will be open 10 h.zh
school students and adults Ths
first meeting night Will b< We'd
netday. Jan. 8
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-01-09
Modern Supply
Buys Building

Max Rosen. manager Of the
Modern Supply Co, 1914 Com
merce st, announces this week
the purchase OF the three story
brick building at 1913 Broadway
by his firm. This building. which
faces both on Broadway and Com
merce street, will be occupied by
the Modern Supply Co. on sp-
proximate!y February IS, Rosen
said
The property was purchased
from the Tacoma Savings and
Loan association by n. p. Mesher
Of Portland, who is part owner Of
the plumbing and electrical sup
ply firm.
Due to the increased building
and remodeing activity in Ia
coma and vicinity II was necessary
for our firm to take larger
quarters where we can display
our large stock Of plumbing and
electrical supplies" Rosen said.
The Broadway store will be used
as display room for electrical
and plumbing fixtures. while the
Commerce street level will display
the larger supplies for plumbing
and viii be used as shipping
and receiving department, it was
said
In preparation to moving to the
new location the firm is holding
what is called. a Help Us Clear
House sale in order 10 dispose
Of as much Of the present mer-
chsndise as possible before NOV.
ing to its new home. according u
Manager Max Rosen.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-01-09

Southwest desert. where the tenn
perature sometimes rises Ia i40
degrees In the daytime. were com
paratiyely cool because Of the
thick walls constructed Of clay
and straw and roofs Of brush and
clay.
Throughout the world a variety
Of construction methods have heen
used a. protection against heat
and cold 10 improve the comfort
Of the occupants
The importance ~ proper inanla-
ton In the small house has only
been appreciated within the pas,
20 10 rs years building experts
say. A. result Of the growing
appreciation ~ dwelling insula-
ton. materials hay. been deVsl-
oped which are not only highly
efficient from The standpoint II
reduction IN heat l0ss but are Also
readily adapted % conventional
methods 81 residential opnstrlc-
ton.
Insulation ~ homes should re-
suit IN improved comfort and
economy Of heating
In the winter an uninsBlstsd
home may be drafty. expensive 10
heat have cold exterior walls
which sap body heat. and have
some rooms too cold In severe
weather IN summer the unin-
sulaied home il hot. often warmer
than outdoors
BY introducing insulation into
the construction ~ roofs or upper.
most ceilings. the enclosing walls.
and fl0orr beneath which there
are no heated bssemsnta a pros
pectiYe hoTns builder IL insaunE
against excessive heat loSs FLA
experts Esy that the Nsil.insaiats1i
house requires less neat. IN some
instances may reflect q saving IN
he original cost If heating equip
ment, and should reduce tns ar
nHAi amount II fuel required
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-01-09

BY Western Homes Foundation Il
: Design Ora IN a series % min
imum-eost home plans Of the most
modern economy type The ar
rangement Of hall. closet. heating
and bath units is striking exam
pie Of what may be done by mod
ern designers IN utilizing space
Nor IS appearance neglected in the
exterior lines.
Information and service on De-
sign No. ara may he had from
retail lumber dealers whose sdver-
tising appears on this page.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-01-09
War in Europe
A Year Ago
Jan. 8, 1910

Me- drastic ratienlnk iuztis
taisa IN nrttsln as eesaaas
F1nns snnc~Inrea nssin sht<<-
tive achieved On Wuuth sttufnuss
saimi aeetnr with defeat Of assh
Russian diviaan.
Ret army base a. tordsnfszz
reported fired BY Ftnns<h essFei.
British stssmsr cedrinrten
cuart sxplctsd ART ssns 1T
southeast coast ~ Fnsisnf
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-01-09
1911 Holds Promise of Record Year IT, S. Home BUILDING
Shipping Losses
Reach High Mark

Io>Do~ british. kIE<H ~
ssestrsi ssiprsnx I-ss>s ~ Enemy
setian In 1910 totsi<d asia go
tens more thsr fcr sny resT -
10 World var exeefs faf7. ~
tks admiralty sanuarrrd there
hsa h~en . sh.rr t~ere.>~ during
The last three we~es - p~e~mn~r
Total Hriiish. Allied ard a~asFsI
ia<ses sinrs tnr start II 10 ssr
amounted a. f.nsr v~-~-as whe>e
sunnsr< ~.@ ts<s 50 ~ fnss
fotst the ev,tisa la~f - .hzrs u
ssf9 on ssas
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-01-09
Peninsula Sports
Club Will Elect

GIG HARBOR The Sportsmen's
club will meet Thursday evening
at the Lions club for the annual
election OF officers. All members.
as well as the public interested in
salt water fishing. are invited TO
attend William HAIRY will give
demonstration Of stringing her
ring bait.
Friday evening at 7 o'clock there
will be a double header basketball
game at the high school gymna-
SUM between Poulsbo and Gig
Harbor school teams.
The high school faculty will 20
to Vaughn Thursday night TO at
tend a WE.A. meeting for PENN
sula teachers.
On Saturday high school team
will go to Stadium high school. Ia
coma, for an sll-day debate tour
nament. Members Of this team
Will be Billie Ann Carlson. Dorothy
Edwards. Lorraine Foster and Bud
de Walt Miss Dele Ruth Clay
man, coach, will accompany the
team.
Plan Auction Sale
Rosedale PIT. A. is sponsoring
a white elephant auction sale. To be
held at their regular meeting a. &
O'Clock Thursday evening Pro
oeeds will 60 to the school lunch
fund.
meet with the South Side club at
the Lions club Friday evening
There will be election Of officers
for the year.
The purdy Home and Garden
club will meet Friday at the home
Of Mrs Adam Ross. Gig Harbor.
with Mrs Fred Bertschey and
Mrs. Lydia Qmstorn hostesses.
There will be a general discussion
on Current Events and the roll
call. 10 be answered by New Year
resolutions
Mrs. Charles Kimball underwear,
a major operation ~ Gig Harbof
hospital Sunday. Her condition Il
reported favorable
Miss Elsa Rawlins Of Milwaukee
Wis, is receiving treatment al
Gig HarDor hospital Miss RaVlIna
has been visiting brothers. John OF
Tacoma and Fred Of Shore Acres
LOUIS Fsgerholm Of Olsllz il
also under treatment At the G. n
hospital for pneumonia.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1941-01-09
SEA SCOUT SERVICE

Tacoma Sea Scout officers and
ses scoytS nave been invited 70
attend special service Sunday
evening at st. Lakes church