The potters herald. [volume] (East Liverpool, Ohio) 1899-1982, 1941-07-10
Pottery Newsreel
Boosted By Eble
Cuptain Says There Is 229e
Cain In BUY American"
Consciousness

49th annual convention last week. The
first half of his address, in which he
urged the nation to prepare for peace
in time of war, appeared in last
weeks Herald. The remainder fol
lows:
Third, there is no other industry in
the United States which is as vulner-
able to attack from foreign manufac-
turers as is the American Chinaware
and Pottery Industry. The American
market has always been an oasis for
imported china and pottery. This is
especially true Of Japanese products,
and when the war is over, you can
rest assured that the Pottery Indus
try will be one of the first to feel the
effects of the terrific onslaught that
will be made on the American mar
ket when the soldiers in the armies
of the world lay down their arms and
of Euope and Asia. Just as Hitler
and his armies are over running Eu
rope today because of inadequate de-
fense, so will the home markets of
America be over-run in this new eco
nomic war unless we all prepare for
that war and organize a defense that
will be absolutely bomb proof. That
defense is the BUY AMERICAN pro-
gram Of the MADE IN AMERICA
CLUB. Why? Simply because our
whole campaign is directed toward
. consumer education.
: In the final analysis, who is it that
purchases the products you manufac-
, ture? Who is it that goes into the
5 & los, department stores, and gen.
picks up the cups and saucers and
, examines them with the idea of re-
plenishing the household stock? Why,
it is the housewife, of course! Yes,
the women of America, l'll wager,
{ buy ninety-five per cent of the prod
r ucts you men make. Therefore, your
: jobs are in their hands. Your well
l rest with the women of America who
l spend seventyfve per cent of our ma
2 tional income. 1t is to the women Of
e America that we must continue to
make our appeal.
0 Seven years ago, when the MADE
e IN AMERICA CLUB first started op-
: erations, we made it practice to go
: into & los; talking with managers,
e buyers and the sales girls who told
3 us that only two or three people out
n of every hundred pick up cups and
n saucers and plates and look for the
: mark of the country of origin. In
/ other words, seven years ago 81 per
: cent of the American women were in
n terested in price and not in the label
e MADE IN U. S. A. They were not
BUY AMERICAN conscious then.
/ Today it is somewhat different. Go
S into the S & los and check with the
I store managers and clerks; and they
will tell you that twenty-five out OF
q every hundred persons going into the
/ stores are BUY AMERICAN minded
: They will also tell you that they are
r, really MADE IN AMERICA labe
conscious. You have helped to bring
! this about. We have all done our bit
$ along this line. Mr.. Ornburn and the
J. Union Label Trades Department and
5, the various locals of the American
II Federation of Labor throughout the
nation have also been doing a gooC
job on the BUY UNION LABEL pro.
6 gram which has helped the genera
l. BUY AMERICAN campaign.
J. All of us can share in the credit fol-
;; making twenty-five per cent of the
g consumers of America BUY AMERI
l. CAN conscious; but that twenty-five
IS per cent is not enough. We want tt
make it fifty or seventy-fve per cent
e Indeed, we should make it 100 pei
J. cent. We have only scratched the
J. surface.
When l realize that the MADE IN
n AMERICA CLUB, with it's limited
funds, radio programs and the sup
+ port we receive from many fraterna
societies and patriotic citizen!
e throughout the nation, has been able
&c to do it's part to awaken in the con
4 sciousness Of the American people t.
le the necessity of giving first prefer
l. ence to American-made products. L
"a shows what could be done if LITTLE
IN more encouragement is given to oul
l. work and the program we are spon
e soring.
s. Now, to give you a little idea O.
IS how our program operates-th'
le daughter of one of our consumer
D. members in Queens, New York, wa
married the other day to young MAJ
Al who was just graduated from Wes
At Point. There were many gifts, in
D. cluding tea set, made in Japan. Thu
IN marking was almost entirely oblit
S. Grated. This is one other thing WI
III are constantly combating in Wash
ington with the Customs officials ant
.e with the Federal Trade Commission
IS the improper marking of foreigl
~ merchandise.
n The young lady was of course EN-
IN barrassed when she saw this tea Sc
Is was Made in Japan. Her mother wa
"a member Of the Made in Americ;
y lation and safety regulation in gen
,d eral nevertheless tho same survey q