Imperial Valley press., 1941-05-22

one OF the heallnleSt places
ize this, however, and appr'
him, the members OF his family. and
the continued health of his dairy
herd.
For one thing, the healthful con-
ditions which prevail here mean
that he can with little effort keep
his herd entirely free from bovine
tuberculosis. Since the tuberculosis
eradication campaign of few years
ago, when Imperial County became
an accredited and a virtually en-
tirely tuberculosiS-free county, the
number of retcaing animals has
been negligible on the occasion of
frequent retestS. The dry, clear,
healthgiving sun rays assure this
All of you have seen COWS in other
areas during wet weather, Strug-
Cling deep in the mire of hundreds
of corrals. This condition, aggra-
vated by the frequent coastal fogs,
sometimes lasts there for weeks at
a time. Here in Imperial Valley,
even in seasons of unusual rainfall,
there are few such scenes. AS a
result, our COWS keep healthy and
vigorous.
This benificient sunshine does
other desired things: 1t makes I'M
perial's milk an dother dairy pro-
ducts exceedingly high in health
giving vitamins, especially that
NEST precious and valuable Vitamin
d. Some tests made a few years
medical school, involving tests OF
ago by the University of Oregon
milk produced in nine different
areas of the Western States, re-
vealed that the Vitamin D content
of Imperial Valleys milk rated as
high as any tested. In addition
Imperial's milk rated ISL for cal
cium in the winter months, and 14G
in summer, against a normal lese-
where of about 1870. And in phos-
phorus content Imperial milk was
so high, rs in winter and 73 in
summer, that it was in a class all
by itself, for the other places pro-
duced milk averaging only about
65. So startling were these tests
made by the University's medical
school that their published report
read: THE calcium and phosphorus
of these (other) milks are all rath-
er close, with the exception of that
from El Centro, California, which
show values considerably higher
than the average
There is going to come a time
when the greater value of Imper-
laPS milk, due to its extraordinary
high content of natural sunshine
Vltamin D, of phosphorus and cal
cium-vital bone and valuable body
and health building materials-Will
be widely known and recognized.
and cause it to be demanded be-
cause of these qualities which it
posses SO abundantly. Imperial's
milk and dairy products often re-
ceive top awards at fairs and COM
petitions in California, as is well
known. The Imperial dairyman
should now be planning and pre-
pairing for that time when his pro-
ducts is going to be demanded in
preference to the milk of any other
district.
just as dairying is the leading
agricultural industry of the United
States and of California, it should
be our principal agricultural enter
prise in Imperial Valley. The in
creaSing population of California
by far the fastest growing state of
the Union, is daily enlarging the
demand and the markets for our
GARY products. Our local dairies
sense this in the higher prices and
premiums paid them now for their
cream and their milk. Thus only is
Imperial the best and healthiest
place to raise COWS and produce
milk recognized as being of excep-
tionally high quality, but it also
hes on the edge of a rapidly eX-
panding market.
All this means that every dairyman
here should be planning expansion
of his operations, to share in the
profitable development which ap-
pears ahead for the dairy industry.
Fortunately, in Imperial Valley,
he can do this. We have here an
unbeatable combination of low-cost
high-producing land, selling for far
less now than it actually should be
worth, a twelve months growing
season, fertile soil, and an infalli-
ble supply of low cost water. We
have creamery plants waiting and
paying premium for our cream
for manufacturing purposes. We
nave excellent and ample trans
portation facilities all ready for
conveying cur commodities to the
expanding markets which must be
ours for our niger priced produtcs.
We live here in an area where it
costs less to raise a dairy animal
tc the production period than any
where else, and in a healthier en-
VirOnment than ran he fo1nd else