Imperial Valley press., 1941-11-05

THOUGHTS IN THE
RIGHT DIRECTION
! Possibly the end is not yet in sight.
put it is an indication of active striving
toward the desired objective that Presi-
dent John DOnohue of the Fl Centre
chamber of commerce will propose before
the Associated chambers Of commerce
Friday night the pooling of resources by
all individual chambers of commerce in
a concerted drive to publiciZe Imperial
Valley
1t is we'll, too, that such a proposal
should come from the FL Centre cham
Der, since il is the organization with the
most to contribute to the proposed cen
tral agency. From the purely selfish
standpoint, FL Centre has the most ~
give up in such a program.
Such purely selfish viewpoint. how
ever, leads to the same end most selfish
ness bringS-it is mola harmful than
otherwise to the one displaying selfish
ness.
The time has passed when the various
communities Of Imperial Valley can al
ford to squabble among one another
about imagined benefits to be derived
perial Valley The community aim should
be to publicize IMPERIAL VALLEY, not
Ell Centre nor BraWley nor CaleXico, nor
any other city in the valley. except as
component parts Of the whole
This is not to say that the cities, as
individual units. must not plan within
themselves to promote their own devel-
opment 1t may be that the cities should
not, for their own good. sacrifice all OF
their funds into 4 common treasury.
which would be used for the merchandlZ-
ing of the valley as whole. There are
projects which naturally come within
the spheres of the individual cities. ana
it would be unfair both to the cities ana
any central agency to expect the latter
to administer these projects
Every chamber of commerce in every
citv of Imperial Valley. on the other
hand. has done a great deal of work dir
ectly in line with promoting the wei
fare of the whole valley: 1t Is TINS WorK
which needs to be centralized ana coordl-
mated, so that there Will be no oupllca-
tion of effort. no aboring at cross pur-
purposes. no conflict OF attractions.
POOLING OF FUNDS
IS SOT ENOUGH
Whatever is decided upon, 1t viii NOT
be enough TO pool the flnanclal resources
of the individual chambers OF commerce.
Nor would it be enough even coulo we
attain the ideal method Of financing Such
a Observation-Disclosures by the count!
Supervisors of the needed money. mere
must be. too the creation OF WlSel!
chosen. thoroughly planned central agen-
cv TO administer the merchandising pro
gram economically eXpertly and IN such
. way as to bring the greatest numper
of results from the least number OF DOL
lars.
Several days ago we suggested the Gre
alton of a new county board of trade
made up of the presidents and perhaps
the secretaries -f all active chambers OF
commerce within the valley. Such an
agency. close to the picture, knowing the
messing necessity for a development pro-
Gram. and made up of the men who nave
demonstrated by action their interest IN
civic welfare, might very we'll constitute
a sort of board of directors TO super,
wise the work Of the expert who shouio
he pjven the task of handling details.
FRIDAY nights Associated chambers OF
commerce meeting should offer an Op-
nortunity fully to explore the field OF
possibilities in the matter OF creating
bureau to publicize the valley more thor
onghlv and wisely than ever before
EWe've got the product-lmperlal val
Ilev. Now it's up to us to open up the
Iniarket-and we can do that only by an
adequate program of publicity.
VaG