The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1940-01-18
CHART PROVES
ADDED VALUES

A new kind Of specification
chart. soon to be sent out to hun
dreas of Pacific Coast auto dealers
for study by the motoring public.
reveals important new gains THIS
wear by the auto industry in Great
ing bigger values for American
car-buyers.
The chart shows in detail the
latest gain in better quality con-
struction and more advanced TEA
lures in the lowest-price 1910 cars
new benefits provided this year
in the form of larger, more COM
Portable vehicles.
A comparative survey OF the
finest. most expensive le4O auto
mobiles has just been completed.
Construction details of these luxury
makes were checked-cars in the
$4,000 price range-and a list OF
the basic quality features found
present in these expensive cars
was compiled. This list was then
compared with the latest engineer
ing specifications for the 1910 low
price cars, and the results shown
in a new comparison chart cover
ing the current models.
Verne Orr. vice president OF
Chrysler Motors of California, an
nounced today that this compara-
tive quality chart" showing the
great number of basic fine car
features now adopted by low price
models, will be available for public
reference at thousands of Ply
mouth dealers showrooms through-
out the u. S. within the next two
weeks.
Constant efforts by the
volume producers to create big
ger values for the American
motorists dollar" Orr said,
''haye now reached a point
where we find an impressive
percentage of basic fine car
features of $1,000 automo-
biles, also present in the latest
Plymouth 1910 models.
such recent improvements illus
trate what was meant when it was
said in a recent official govern
ment report on the motor vehicle
industry: Consumer benefits have
probably been more substantial lin
the automobile industry than in
any other large industry studied
by the Commission
This same report also states
that in keeping with this policy of
giving the consumer constantly
increasing value, automobile manu-
facturers have made vast improve
ments in size, comfort, safety and
performance of automobiles, while
prices have been substantially re-
duced.
THE average factory de-
livered price of the 1928 models
was Sl,007; for the 1910 cars
1t Is $775-a reduction Of 239o.
Yet, despite the fact that this
years cars cost the public an
average of 1870 less than Is
years ago, look how much
more automobile Is provided In
the average car today:
"Wheelbase has heightened 9es
from 107 inches in 1925 to an
average of 116 inches today. Tire
size is $3.50 greater, and front seats
have widened 349s.
While such added value was be-
ing developed, even greater inn
provements were made in safety
and performance of the average
vehicle. Compared with 1925, the
new 1910 cars have 1880 more
brake power; acceleration is $3.50
better; and average horsepower has
increased 1850 in the same period
of time!
Such tremendous gains in the
average for the entire industry
indicate great improvement among
the low priced models, which al
ways sell in the greatest volume.
Convincing proof of this is found
in the new quality chart being
made available for motorists at
! local Plymouth dealerships this