The Daily Alaska empire., 1940-02-27
AVAILABLE SIx-UpS QUITE COMMON, , 5AY5M0RTlFIED RADIO ANNOUNCES
By JACK STINNETT AP Feature Service Writer


 ernors Lehman of New York, to ra- die audiences in 42 states with Now, ladies and gentlemen, may I introduce the Governor of the great State of New York. Herbert H. Hoover"--he was merely tread ing in the missteps of radios great est broadcasters.
 There's hardly n announcer alive who hasn't fallen victim at some time to those slips or quips of the tongue that turn a perfectly harmless phrase into one of life's most embarrassing moments.
 Chains and local stations even maintain schools for. announcers in which much practice time is de- voted tc teaching the tongue to wrap around the twij ITS and toss them off with ease.
 The name of former President Hoover, it seems, has tripped more than one M, ny fans still remem- Der when veteran broastcaster Harry Von zell stepped up to the mike and with all humility said: And now may I present the President of the United States, Hoobert Hee- yer" A a..
 o True Story
 > Ben Brauer was present at the microphone one night when a we'll known actor concluded his program with. Next week, I stink we have story-er. I mean I stink ," and then wilted with: "Oh, folks, you know what I mean ''
 Radio veterans say no device and n oarnount of rehearsal can keep these occasional jewels from es- capng the tongue. Psychologists, consulted by, National Broadcasting On. officials, say it results from befuddled mental maze, a queer distortion and unbalancing of words and logic which the average pro- lessor may explain but cannot cure
 The veteran Krauer, for exam pie. knows all the pitfalls but he still blushes over his most embar- rassing momert when he called the north compass station"-the north comfort station"
 Seasoned announcer Milton Gross. who has broadcast for NEG for more than IS years. once called "Tl1e Prince cf Pileen" the "Pll of Princeton" and swears to this day rhat not even in the remote re- gsons Of his sub-ccnscious has he angthing against the operetta or the New Jersey college.
 Lady's Error
 Many 2 serious broadcaster has gone before. the mierophone and made his listeners howl with laugh ter t'lat would be the envy of such loke-' ''ardened rear provokers as Jack Benny or Charlie Mccarthy.
 A blonde cutie in one of NBC's serial dramas, riding a ship in a fog one sunny afternoon, announced to the world that the fog was "as thick as sea poop"
 "Abominal' has several times be- come abdominal, with resultant lelly-baffs. If you are collector of this trivia, don't be misled by the num- Der of radio programs which have seized on the unconscious quip as a legitimate comedy device.
 Jane Act, star of the Easy Aces, has, for example, forever engaged { in "baffle of wits' with her hus- band. James malaprops are leg endary among her followers. Re- gently she told of the fly in the | oatmeal" .. and of looking for a needle in snokestack" | and once told a certain swain: "In words of one cylinder you're just | acting hard to take"
 "Roly Home"
 About all that the psychologists have agreed upon, say the radio people, is that there is a high per- ce1itage of these typographical er- TOTS of'the tongue among hand ed people who try to become right handed.
 But If you ask Clyde Kittell. who once solemnly announced: We will now take, you Q Rome to hear His Holiness, Pipe Poes,e or any of the other dozen veterans who have been broadcasting for years. they'll tell you it doesn't make any difference, heft-laItied or night randed, you're bound to get sized m Y1n,,u1tiv,oo Az4