Evening star., 1940-10-20
National Leaders Apply
Salesmanship Lessons
Republicans and Democrats
Enlist Services of Their
Most Capable Strategists

a flair for uncovering the vulnerable
points in the armor of his political
foemen, Mr.. Nicholson is an ardent
New Dealer and a great admirer Of
the President For years he has
attended most of the bi-weekly
press conferences at the White
House and is therefore we'll posted
on the views Of the President on
public questions. Like Franklyn
Waltman, his rival in the enemy's
camp. he writes a weekly column.
which is distributed to newspapers
throughout the country.
Under his watchful eye, the DEM
ocratic National Committee releases
a vast amount of campaign material,
including copies of speeches made
by Democratic Senators, Represent
atives, cabinet officers and others.
In obtaining factual material and
statistical information the Demo-
cratic National Committee has ready
access to the research agencies
maintained by Government offices.
For this reason it has little need
for as large research organization
as that maintained at Republican
headquarters.
Educational Duties.
Mrs. Thomas F. McAllister Is
director of the women's division OF
the Democratic National Committee.
Educated at the Madeira School in
Washington and at Bryn MaWr
College. she is the wife of a Michi-
gan Supreme Court justice. In
April, 1887, she came from Michigan
to head the new womens division.
Campaigns are won between elec-
tions,' is her motto. One Of Mrs.
McAllister's main jobs during the
past three years has been the de-
velopment of a system of political
education known as the reporter
plan, with 1000 active study groups
and 10000 New Deal reporters.
She has also worked out a method
under which women have made sur
veys of New Deal benefits in their
respective counties. In her office
are the names of 10000 women, in
all parts of the country, who can
be counted upon to put their should
ers to the New Deal wheel.
Under her direction the womens
division has arranged schools IN
many States to teach women DEM
ocrats modern methods of getting
votes for Roosevelt and Wallace.
Another brand-new activity is the
organization of an army of F. D. r..
women. The initials stand for Fact
Dealing Reporter, as well as Franklin
D. Roosevelt. The F. D. r. women
and they number about 30,000-go
from door to door armed with 4
plentiful supply Of leaflets describ-
ing the achievements of the New
Deal since 1888. The leaflets are
called rainbow fliers. because each
is identified by special colored par
per Already 100000 Of these
fliers have been distributed, and 36s
100000 more have been ordered. .
The women's division has set u
speakers bureaus in nearly ever
State, and has modified more thas
200 spell-binders in the campaig,
to win the votes of women for M
Roosevelt. These speakers hav'
addressed Democratic meeting
throughout the country.
Like the Republicans, the Demo
Gratis have special units to win TIL
votes of Negroes, naturalized citi-
zens and other groups. The Young
Democrats have an organization O.
their own, working closely with the
national committee. :
In both the Roosevelt and Will
kie camps campaign activity reaches
its peak in midi october. Again the
worlds greatest democracy facessa
presidential election and the seleo-
ton Of its rulers for the next four
years. n
II