davidaulloa/AmericanStories huggingface dataset:
Newark leader. ([Newark, Ohio]) 1917-1946, 1940-10-03
THE NEWARK LEADER, THURSDAY, OCTOBER 8, 1910
A Dependable Time-Piece

1t would be hard to estimate the number
of Newark citizens, who through the years
have into the habit of glancing at the
old courthouse clock to gauge their ap-
pointments, the time to catch the bus,
whether they have a minute or two for a
"coke" or cup of coffee before hurrying
to plunge into the duties of the day. No
doubt there are thousands, and because of
this, that clock gradually became a necessi-
ty.
But-fOr some years, the old time-piece
seemingly has been deteriorating - it be-
gan to get to the point that it was not de-
pendable. In fact there was as much as five
minutes difference on one side or the 9TH
er. People started to grumble little, but
until the hands were taken off, and blank
face revealed, preparatory to installing a
modern, up-to-date electrical clock did the
individual realize how much he had come
to depend upon it. It's like being lost =
like losing an old friend.
The county commissioners heard the
murmurs and the grumbling, and they fin
ally decided to do something about it. AS
a result, within few days an accurate,
electrically operated time-piece will be in
stalled. The new movement was purchased
from the Haynes Brothers jewelry store,
and is expected to be functioning this time
next week.
Newark leader. ([Newark, Ohio]) 1917-1946, 1940-10-03
Wins Applause

Probably the militarists will not approve
of Mrs. Roosevelt's proposal, but she wins
the applause of big majority of the Amer
lean people.
Being a woman who generally says the
right thing at the right time, she rang the
bell at press conference last week when
she insisted her four sons should be among
the first to be drafted. She pointed out
that all were husky lads of military age, and
declared she did not believe they should be
exempted because they were married.
On that point she took issue with the pol
icy adopted by the army's high command.
1t proposes to take young, unmarried men
first. Mrs. Roosevelt pleads that many of
these youngsters are contributing to the
support Of their families. The draft would
be real hardship for them She holds that
they should be permitted to pursue their
usual occupations while their places in
training camps are filled by young married
men who have the means to take care of
their families while they are serving in the
army.
Newark leader. ([Newark, Ohio]) 1917-1946, 1940-10-03
Labor To Aid Draft Act

Because Congress has decided that the
Compulsory Military Service Act is to be
the law of the land" President William
Green of the American Federation of Lab
or, issued statement last week in which he
stated: "The bill is not as we would have
liked to have seen it, but the American Fed
GRAFTON of Labor WILL of course, cooperate
in carrying out that decision. These are
times that call for giving, and we will give. :"
And in that sentence Mr.. Green expressed
the true spirit of Democracy, and guaran-
teed the full cooperation of that great group
of affiliated unions, from which a large
number of the conscripts will be taken.
Under our form of government, laws are
bound to be passed with which all cannot
agree are for the best-but whatever is the
majority wish of the people, shall be the law
of the land.
Our representatives in Washington have
deemed that there is national emergency,
and out of the maelstrom of discussion, they
have devised what in their opinion is the
fairest and most democratic method of rails
ing an army in the interest of national de-
fense. Labor, as a patriotic American
group, subscribes intellectually to their
decision.
Newark leader. ([Newark, Ohio]) 1917-1946, 1940-10-03
Employer and EmplOye

Sometimes there is something rare in the
relationship Of an employer and employee
Occasionally a firm will be found where
workmen started 20, 80 and 40 years ago
and are still with the firm, and in a great
many instances, the son has replaced the
father and carried on. When this can be
done without strife it gives quite an exam
pie to other firms.
No laws have to be passed to get such en-
ployer and employee to drop to an eight
hour day. No legislation in those cases is
necessary to force living wage. Good
working conditions in firm like that are
taken for granted No misunderstanding
occur because the employer and employe are
working toward the same thing and talk
over their problems in the American way.
Newark leader. ([Newark, Ohio]) 1917-1946, 1940-10-03

Once again the frost has touched the
leaves; the mornings are brisk with fore
warning of approaching winter months.
Newark merchants have stocked their
shelves with the necessities of the winter
months. Coal dealers are ready and will
ing to do their share that all might be warm
and comfortable. 1t is time to think about
these things, and the Leader earnestly rec
ommends that readers prepare now by
taking advantage of the many opportunities
to stock up and save money by reading
carefully the advertisements in this paper
Newark leader. ([Newark, Ohio]) 1917-1946, 1940-10-03
From The Files -.
Of The Newark Leader
5-Y AIRS A GO 10
OCTOBER 8, 1885

OCTOBER 8, 1886
The newly organized United Rubber Work
ers of America elected Walter Welsch member
of their executive board
Henry c. Gerlach was hired as manager of
Stewart Bros & Award Company.
Mr. and Mrs. w. M. Burgis left for Florida
where they will live.
OCTOBER 8, 1880
Carl Foulk made hole-in-one on the Gran
vile Inn golf course.
Vice-presdent Curtis stopped in Newark and
made short speech
Sol Schonberg died suddenly of heart at
tack.
Newark leader. ([Newark, Ohio]) 1917-1946, 1940-10-03
The Newspaper

The newspaper has vital place in COM
munity life. The Press has many times
proved that it is the last refuge of justice
when civic authorities fail. Many times
it has proved that it has a soul by
providing columns of free publicity for COM
munity chests, Red Cross, and the raising
of funds for countless charitable enter
prises. "A free Press is your American
birthright-keep it inviolate."
Newark leader. ([Newark, Ohio]) 1917-1946, 1940-10-03
Take Care!
Your Child Is
Not FireprOOf

Leonard F. Maar, of the Safety
Research Council, writing in The
American Weekly with the OctO-
political ADVERTISEMENT
Newark leader. ([Newark, Ohio]) 1917-1946, 1940-10-03
WORDS OF WISDOM

Limited in his nature, infinite in his DESIRES
man is a fallen god who remembers the heavens
--LaMartine.
Newark leader. ([Newark, Ohio]) 1917-1946, 1940-10-03

Der 6 issue of The Detroit Sun
day Times, points out that an
average of 1000 children ara
burned to death every year,
largely through the carelessness
OF grOwn-ups, and lists Ten
commandments to safeguard the
little ones. Be sure to get The
Detroit Sunday Times.-ady.
Newark leader. ([Newark, Ohio]) 1917-1946, 1940-10-03

(Political ADVERTISEMENT
Evening star., 1940-02-04

ments per cent less and new busi-
ness 4 per cent greater. The in
dustry stood at 10 per cent of the
seasonal weekly average of 1929 pro-
duction and TO per cent of average
1929 shipments.
Reported production for the four
weeks of 1910 to date was 6 per cent
above corresponding weeks of 1889,
shipments were 0.3 per cent below
Evening star., 1940-02-04

according to reports to the National
Lumber Manufacturers Association
from regional associations covering
the operations of representative
hardwood and softWood mills.
Shipments were per cent above
production, new orders II per cent
above production. Compared with
the corresponding week of 1899,
production was per cent less, ship
Evening star., 1940-02-04
Howard M. Bell to Speak

Howard M. Bell Of the American
Youth Commission will be the guest
speaker of the Town Hall meeting
sponsored by the service council of
the Jewish Community Center at
$50 pm. Thursday at the center.
The topic for the evening will be rs
Youth Doing It's Share?"
Evening star., 1940-02-04

the shipments, and new orders were
8 per cent above the orders of the
1889 period. For the four weeks Of
1910 to date, new business was IA
per cent above production, and ship
ments were per cent above pro-
duction.
Evening star., 1940-02-04

minion of Canada, according to tho
Dominion Securities Corp.
The months total compared with
total bond offerings for January,
1899, of $85, OTIS 500, which included
S20,000,000 of Dominion of Canada
bonds, and s5000o,o00 of railway
bonds, provincial, municipal, in
dustrial and miscellaneous issues
totaling SIS 5,075 500.
Evening star., 1940-02-04
Lumber Production Says
10 Per Cent in Week

Lumber production during the
week ended January q, 1910, was 10
per cent less than in the previous
week; shipments were per cent
less, new business 10 per cent less,
Evening star., 1940-02-04
BIG War Loan Boosts
Conudiun Offerings
Specta1 Dispatch tn The Star.

Special Dispatch to The Star.
NEW YORK, Feb. 3.-Total Cana
dian bond offerings for the month
of January aggregated $215, 1853, ,037,
of which 5000, 900 900 represented the
first war loan offered by the Do
Evening star., 1940-02-04

Germany faces a shortage Of
aluminium.
Evening star., 1940-04-11
Natures Children
House Centipede
(Scutieera fOrceps)

insect, but belongs to the myriapoda,
commonly known as thousand legs
or centipedes. All of them love
dampish locations and they are es-
pecially numerous in Conservatives
and IN clark, aank spots in old eel
lars. They are also fond Of snug
Cling close to heating pipes. Too
much light thrown upon their abode
will cause them to scurry for con-
cealment.
In spite of the fact that this crea-
ture haunts the dusty spots, it is q
tidy and well-groomed animal which
spends much Of its waking hours
making its toilet. Some Of the
adults grow to rather formidable
size If there is an abundance of
food. This food, by the way, con-
sists Of such intruders as house
flies, cockroacEes and other insect
inhabitants. This places the cent?
pede on our list of friends and as
Evening star., 1940-04-11

such she should be considered.
These harmless gssistants can find
moths and wee beetles We would not
discover, and the presence Of these
"leggy" guests indicates some ono
or more Of our insect foes are pres
ent, or they would depart for an
other destination where food could
be found.
The house centipede is SOUTH
ern species, but 1t has gradually
Travelled north. It believes in very
large families so that the numbers
have increased until today members
OF the chm are quite common
throughout New York and the New
England States.
It is almost impossible to catch
the scurrying insect chaser. If you
did swat 1t you would have only q
crumpled mass Of legs. or II 1t was
slightly ahead Of the blow, q few
Evening star., 1940-04-11
Marriage License
AppIicotions

Joseph Tucci. SO, Silver Spring. Nd. and
IS Evelyn n, M ,as Smith; y 70, 507 Eye st. ne:
Ebert L. Merrill, 25, 2243 wisconsin ave.
NV. and Marcel L. Sinnett. 81, 1923
Rhode, Island ave. NV; the Rev. Ma
Kenneth NJ sechrist, s1. e17 Massachu-
sets ave. ne. and Anna N: sehsrb; 81.
John, J. Alden, 20, 1920 < st. NV. and
Alice T. Goodwin, 21. oxon Hill. Nd:
George E. Butler, AZ, 1915 8 st. NV, and
Louise Davis, 80, 1889 18th st. NV;
the Rev. E. c. Smith.
Rockville.
Vernon A. Stewart. 21. Wheaton. Md, and
Dorothy L. Daphney, II, Chevy Chase,
Horace L. Weeder, 21 Silver Spring. Md.
and Audrey La Verne McCort. %.
Albert b. Meeks, %. Glen Echo. Nd. and
Annie J. Jackson. ls. Glenmont. Md
John Hayworth Molesworth. %. Mount
Airy: Md. and Eleanor Rebecca Watkins,
20, Damascus Md.
Peter J. Letsky. 90, and Jeanne P. Gala.
han, IS. both Of Worcester. Mass.
Evening star., 1940-04-11
Deaths Reported

Agnes E. Phelps. 81, 11s 18th st. ne.
Mary w. French, "a. / S34 Belmont I'd. NV
Gsaertrude Ger Egg Esgleston x. Garfield Hospital
Frank Miller SO. St. Elzabetf's Hospital
Edward L. Hutchinson, 81, 1880 Varnum
Ethel B. wetzel. e5. 5000 3sth st. NV.
Incurables
Susie v. Payne, 81. Casualty Hospital
James Poole, 55, Emergency Hospital.
Anna s. WhitZel, 40, SOS Quintana pl NV,
Pauline Golden, As, Gallinger Hospital.
Richard L Gunnell, a, 3727 Veazey st.
NV
William D: Rice, Al. George Washington
University Hospital.
Anna M: Smith. "a, Gallinger Hospital.
George w. Flood. 90, st. Elizabeth's HOS
Violet Hansbrough. 80. 1874 3rd st. NV,
Annie Wheatly,. rs, 1871 4th st. NV.
Catherine Washington, 20, 1853 2Ist st.
NV.
Joseph H Wells. g., Gallineer Hospital.
Sara Monroe, Sc. Freedmen's Hospital,
Edgar Wynn, AZ, Gallinger HospitaI
Lucy c. Jackson. ~, Casualty Hospital.
Martha Nickens 40 Freedmen's Hospital.
Venetta Johnson 40, Gallinger Hospital.
Mary L. Lewis. 10. 221 Virginia ave Sc.
Ruth Law. 10. GEORGETOWN Hospital.
Infant Wesley Dodson, Freedmen's Hospital.
Evening star., 1940-04-11
Births Reported

Robert and Marjorie Melpolder, boy.
Paul and Norma Neptune. boy.
ha5.s 2aSSn snd snd de!s Ee.nor M!es ss2{ SGy e,r
william and Helen Bradneid. sirI.
George and Emma Rothweli. girl.
oie oatf' ana ndd Poris sais Fippen Fappe Boy Sey
Samuel as and Heiiss Zelda Brown. Si' boy. wy
Ksrl r. and D9ris Sch Sehe5sr; z,n boy ,,v
Harry and Frances Sparshott, girl.
Martin Martin and nd s1tla Myrtle Warner Tnr sir
Rudolph @ and Lillian siaby. boy.
Lester and Edith Thompson, boy.
Walter Walter and and Beverly @ y Miles. jr, girl.
Carl and Mae Belle BIankenship, boy.
Maurice and Edith Ingling. girl.
W Theodore and Barbara Pierson, girl.
Fanes anS and EVeyn
Voris and Violet Neill, boy
Russell and Laura Swanson. boy.
Browning and Hilda Benton. boy.
Alberta and EVELYN Love. IT.. boy.
Maeol and and virsinia Hi 1Shte Mitchell iD' girl.
xea Msm and sad Mdsd bos so'
Alfred and Mary Minno, boy.
XziIli Wi5li.m and Mary sshottron: girl.
Carl and Mary Miller, boy
John and Ethel Jackson, boy.
Sylvester and Alice Campbell. girl.
William and Helen Adams. boy.
John and Esther Jackson. girl
ARCHIE and Georgia Green, girl
Sylvester and Consenatto Burrows, boy.
Wilson and Louise Bowie, boy.
Grimshaw and Mildred Olive. boy.
Ernest and Margaret Frazier, boy.
Evening star., 1940-04-11

legs may be left behind. II pursued
by foe. the centipede Is said to cast
. leg or two In opp1slte directions.
This attracts. or rat4R distracts. the
attention OF the foe1nd the fleeing
myria can without any discomfort
grow new legs to replace the ones
cast on.
Observed under q magnifying
glass, your idea OF your "star"
boarder undergoes great change.
What q beautiful creature she is.
As dainty as old lace. The worm-
like body may be as much as an
inch In length, the head armed with
q pair Of fragile antennae like fair.
wands and along the sides Of the
body g fringe Of is pairs Of spur
Evening star., 1940-04-11

fringed legs. Those long streamers
are the last pair Of hind legs and
the female has the longest. In color
the cehtipede Is grayisl1 yellow
marked above with three loneitu.
dinal dark stripes.
The large head is provided with
powerful mouth parts. When dining
all the legs Ubrate with great ra-
pidity as II to indicate appreciation
for the delectable repest.
Evening star., 1940-04-11
Shortest Letter

The shortest epistle ever written
consisted Of one letter. A French
poet wrote to Piron, the comic
dramatist. two words "Eo rus"
meaning II am going into the coun-
try" Piron answered by the single
word IT," which means in Latin "go."
Evening star., 1940-04-11
BY LILLIAN COX ATHEY.

How strange it is that so many
shudder when the house centipede
is seen racing across the floor, as
cending the walls or running madly
away from our sight as we turn on
the light in the basement! The
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-02-02
Rising Temperatures
Help Retail Trade
During Week
Volume Is Estimated
5 to 9 Per Cent
Above Year Ago
BY the Associated Press.

BY the Associated Press.
NEW YORK, Feb. 2.-Rising tenn
peratures brought more buyers out
Of doors this week and retail trade
for the Nation perked up, Dun &
Bradstreet said today in survey.
Trade volume was estimated to
9 per cent larger than in the CORE
spending 1889 week.
Activity, said the review, "was
especially pronounced in automo-
biles, household furnishings and
spring apparel, lines which had been
most seriously neglected during the
severe weather conditions of preced-
ing weeks. Some cities reported an
expansion in furniture sales Of 20 to
Is per cent over the preceding
week. ."
IAN improvement in grocery VOL
ume, which ranks large in total re-
tail trade, helped to widen the gain
in sales over a year ago.
Interest in cold-weather gar
ments declined -" but spring wear
forged ahead strongly.
1.-THE Southwest was the only
region to show a decline compared
with the preceding year, the drop
being estimated at less than per
cent"
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-02-02
Allegheny Corp. Power
In {. & 0. Threatened

By the Associated Press.
NEW YORK, Feb. 2.-The power
of the Allegheny Corp. to vote its
big holdings of Chesapeake & Ohio
Railway stock at the annual meet
ing of the roads shareholders was
left in doubt today.
A quarterly appraisal of securities,
including large blocks of c. g. o.
common, behind Alleghany's three 5
per cent bond issues, showed less
than the $50 per cent valuation nee
essary to give the top company vot-
ing control of the c. & o. shares
pledged as collateral.
Under the bond indentures the
market value of the collateral must
be at least $50 per cent of the face
value of the Allegheny issues be-
fore the bond trustees can release
the stock.
The appraisal, it was pointed out
III financial circles, apparently
weakened the position of Robert R.
Young, chairman of Allegheny, in a
threatened proxy fight for control of
the railroad at the annual meeting,
scheduled April % at Richmond.
However, Allegheny may demand
another appraisal at any time and
was expected to do so if a rise in
security markets strengthened its
position before the meeting.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-02-02
Chicuqo Livestock

CHICAGO, Feb. . up ~. S Dept. Agr.).
-Salaple hogs, 11,o00; total. $4,000: MOD
erately active early, steady to >, spots 10
higher than Thursdays average; CLOSING
weak to 10 lower on butchers $50 lbs; up;
most good to choice l7U-240 lbs, 5.i0-b0;
top 565; 240-300 lbs, 5.u04O;. 300-360
lbs. 4S5-500: 140-l6O lbs, 4.15-5.33;
good 360-550-lb. packing sows, 4.25-65;
light weights UP to AS
Salable cattle 800; salable calves, 400;
very limited supply steers and yearllngs
fully steady, medium to good grades on
several lots: common kinds made up crop;
nothing choice, offered; bulk. 7.50-9.25;
tive at 100000; cleanup trade, on ,heifers
mostly common and medium kinds sell
Ing 500 down to $50; cows also J. little
buying for numbers with cutters and COM com.
mon beef cows at o25 down, and most
Gamers, 5000; beef COWS ,, 525-6. &C. &C.;
but outstanding weighty kinds absent ans. and
shippers not in mar ket; Vealers fully
steady at II .00-50: selects. 1900.
Salable sheep, 5000; total, $500; late
Thursday sales: Fat lambs strong to 10
higher; sheep steady; lamb top, $40; sew
eral loads to shippers, 9.35: bulk to
packers 925 down to 80: 1881
weights, 90O-10: native ewes; eligible,
425-75; today's trade: fat lambs active;
strong to 10 higher on packer. account;
good to choice wooded lambs. 90 lbs. down.
910-35; early top 3 40 to shippers; best
held higher: sheep steady; medium to near
choice slaughter ewes, 100000.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-02-02
Chicago Produce

CHICAGO Feb, . (P,,-Poultry, live, %
trucks; STEADY at decline: hens over 5
pounds, 14l2 5 pounds and under 1412;
teghorn hens, liz; other prices I'M
Butter. .5ss, ZIG; weaker: creamery. 90
score, 3134-32A: %. 81 "a: 81, 81: 30.
3094: so, 3ola: IS, 80; 30, centralized car
~ Eyes. 1870: frmer; fresh graded, extra
nrsts local 22; cars; 22M: tirstss local.
Potatoes, 1os; on traack 3s5; n total
sets slightly weaker, Nebraska Triumphs,
best quality, steady; Northern stock best;
about steady: fair quality weak. supplies
liberal; demand very slow. sacked. per
hundredweight: Idaho Russet Burbanss.
2 few sales $50: Nebraska Bliss Triumphs.
U. S.. No. !, washed 205,07R: IS per
River Valley section, cobblers, so to IS
decay. aO-95: Bliss Triumphs. so to so
per cent y. No. !. 05-l5; showing
No /, / 40; new stock dull, supplies light,
demand very light; street sales Florida
bushel crates Bliss Triumphs. U. s. No. l,
washed. very few sales 200.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-02-02
Auto Rate Expected
r 81.
To Decline After
January Record
February Production
Of 340, 900 Units
Forecast by Wards
BY the Associated Press.

BY the Associated Press.
DETROIT, Feb. 2.-Reporting a
"sizable increase of field stocks dur
ing January" Wards automotive re-
ports said today that the motor car
factories probably would assemble
around $4,000 vehicles in February.
It estimated that 465,o0O cars and
trucks were completed in January.
Production for the current week
was placed at 101 ,240 units, COM
pared with 106,400 last week and
with 78,410 this week year ago.
A complete tabulation of new car
registrations in 1889 by R. L. Polk
g. Co. shows that new passenger
car sales last year aggregated $685.
BIT, compared with 1,S91,021 for
1888.
For December 1899 new passenger
car retail sales throughout the
United States totaled 246,544 units,
compared with 226,973 in December
of 1885,
Figures on new commercial vehicle
sales were not given.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-02-02
Steel Pay Rolls Advance
Sharply During 1889

By the Associated Press.
NEW YORK, Feb. 2-American
Iron and Steel Institute reported
that pay rolls of the steel industry
in 1889 totaled S812,7 900, the Sec
ond highest figure in 10 years.
The total compared with s613,-
10000 in 1888 and S976, $685. 900 in
1887, the decades record.
The average number of steel en-
ployes in 1889, the institute said,
was $4,000, compared with 443,000
in 1888 and $4,000 in 1887.
The industry's pay roll in Deem
Der was S84,537 900. compared with
s86,682, 900 in November and $685.
254,00 in December, 1888. The av-
erage wage of employees in Decem-
Der was IS cents an hour, COM
pared with 847 in November and
1875 in December, 1888.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-02-02
New York Produce

NEW YORK. Feb. LP.-Eggs. e,523:
frmer, Mixed colors: Fancy. to extra
fancy. 2394-2412; extras, 23iz: storage
packed hrsts 23i4; graded frsts, %; sec
onds. 22A-1z: mediums. 22i4 dirties, No.
l. 22l2: average checks. 2o1a-21. Refriaer-
ator flrsts, 20i221 "a; seconds, 1920
Whites; Resale of premium marks. 81
29l2: nearby and Midwestern premium
marks. 25-26l2; specials. 2394-24 la
standards t23s4; Resale of nearby heavier
mediums, 1926. Nearby and Midwestern
mediums. %.
Browns: Nearby fancy to, extra fancy,
cials "a; standards; 231a mediums, 22ia
Duck eggs: 242S.
higher than extra, 32l4-33: extra t92
scoret, 80; frsts lSs-9D, 30l2-31s4; sec
Cheese. 1s2,7sS. firm Prices unchansed.
Dressed poultry irregular. Fresh: Boxes
and barrels: turkeys, Western young hens
1900. Other fresh all frozen prices
Live poultry. by freight, firm. Fowls
colored. 90; Jeghorns. IA. Pullets. Rocks,
2n-21. Old ROSTERS. 10. Turkeys, hens,
BY express, firm. Chickens. Rocks, IL
Leehorns. IA Broilers, Rocks. Ills;
crosses, 1917; Reds, 1912; Leghorns.
small 16; large. Is. Fowls colored, 19la-
20: Leghorns. II, some l 5l2-16: Southerns,
II Pullets Rocks, small TO medium 10
%; Reds. 21-22 medium. 20. Old Roost-
ers. 1874. Turkeys, hens 1922. Ducks,
1916; Southerns. IA.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-02-02
Newspaper Advertising
Is Declared Best
BY the Associated Press.

ATLANTA, Feb. 2.-NeWspaper
advertising at regular intervals is
the most productive medium of plac-
ing air service before the public, a
Delta Air Lines official says.
Declaring at least rs per cent of
Deltas advertising funds are allo-
Gated to newspapers, Vice President
Laigh C. Parker told the Atlanta
Advertising Club that through no
other medium do we believe we can
as effectively place our service be-
fore the actual travelling public"
"Haphazard advertising" frequent
ly is poor investment, he said,
adding that consistency and regu-
larity of insertions are "the secret"
of any protracted advertising cam
paign.