The Durant news. (Durant, Miss.) 1882-1985, 1940-11-14
"BEHIND THE SCENES IN
AMERICAN BUSINESS"
By John Croddock
NEW YORK, Nov. 11.-BUsINEss-while the

NEW YORK, Nov. 11-BUsINESS-Whle the
defense drive goes right along, biggest post-election
business news is the three-point governmental finan-
cial program disclosed by Secretary of the Treasury
Morgenthau. 1t involves: raising the ceiling" on
the national debt from $45, 600, O0O, 900 to 500 or
S65, 900, 600, 900; removing the tax-exempt feature
on future issues of government securities land pos
sibly municipal bonds as welD and expectation OF
new and higher taxes. All this stirred, for the ump-
teenth time in recent years, talk of initiation. In
turn, that produced a furry of stock price rises, OF
from one to eight points, and of heavy buying Of
commodities. While that might seem paradoxicacl to
some, it's logical, because initiation merely means
hat a given dollar won't buy as much-of anything
As it did before the initiation occurred. So the buying
rush was merely to buy now while one can get more
FOR his money. 1t applies the same to stocks and
securities as to commodities, or an automobile, or a
piece Of furniture.
G BOOKS-Since this column noted the
installation at the North River Press in New York
Of the first web-fed high-speed press ever built for
printing books entirely from rubber plates, the new
machine has achieved a record which may hasten
the time when books will be priced to fit every
budget. Using the new rubber and synthetic rubber
plates developed in the Econo Products and B. F.
Goodrichc laboratories, it accounted for Is percent
savings in ink consumption and &c percent reduc-
tlOnS IN makereaQy time IN running OIL ZUU,UUU copies
of the Book of-the-Month clubs November selection,
"For Whom The Bell Tolls" by Ernest Hemingway
largest first printing of any book in recent years.
New low in book prices are foreseen. Already re-
prints of best-selers Of a few months back are being
run off on the new press and will sell for $1,29. In
the textbook field-the nations largest single book
market-economies of the new rubber technique may
enable American education to make many more books
available to students.
BITS o. B~USINESS-U. S. Treasury and high
grade municipal bonds led the upsurge in security
buying-theory being that before long the tax ex-
emption will be taken off new issues of such
investments, whereas those bought now will carry the
exemption feature Electric power consumption
hit alltime peak of 2,7Oo,Oo 900 kilowatt hours
(that would keep 100, 10000 of those 10o-watt
bulbs burning day and night for a week. Cash
farm income for 1910 is estimated at $4,000, 000, 900
second largest since 1929. Prices for farm pro-
ducts generally nave been higher this year than in
1888 Last weeks market buying furry includ-
ed quite a bit of activity in commodities, with wheat
and cotton very active :. Machine tool industry
will in 1910 set a new record in shipments, around
$500, 600, 900 worth; while estimated total output
for the year will be about 20 times that for de-
pression-bottom 1882, two-and-a-half times that for
1929.
SEAS-Although the volume of
ocOVcH WHlSkey nloVSu INTO Lne OnlCeu states during
the past year proves that British ports are still
doing business in sufficient volume to meet present
requirements, the National Association of Alcoholic
Beverage Importers sees little chance for reductions
in war risk insurance rates. This fact was brought
out at the associations annual meeting in a report
by Oscar J. Vile, vice-president of Schenley Distillers
corporation. The indication that John Bulls vital
ports have not been damaged to any greater extent
is encouraging to shipping interests, but there's still
enough dynamite in the high seas to make it absolute
ly necessary that ships be conveyed through vast
danger zones-and that doesn't help to lessen insur-
ance rates. The association achieved some reduc-
lions in rates early in 1910, according to Mr.. W;le's
report, but intensification of the war has put a high
premium on distilled Injuries.
THINGS TO FORBADE sets that are
built right into the wall-not a big, expensive lob
requiring a special wall, just small ones, with from.
panels in colors to match or harmonize with parlor,
bedroom. kitchen or bath walls An item OF
footwear called a "Mopasin," combination slipper
and mop, for cleaning floors a la Sonia Henie
A new harmoniea, or mouth organ, made of plastic,
with removable reeds; whole thing can be boiled to
clean and steriize (war has choked off imports of
harmonlcas, mostly from Germany, that use to run
from 5000, 900 to 10000, 900 a year, A new
highway safety flare for sticking in the road behind
your car when staled-can also be used as campfire
for making coffee, and burns 40 to 60 minutes des-
pite wind, rain or snow. A new and cheaper
model Ford vs. in the next month or so-and an
even lower-priced Ford six early next year.
POSTMARKS, NC-Speaking of commercializ-
ing holidays: You've heard of Santa Claus, Indiana,
whose tiny p~ostoffice annually is swamped with
Christmas cards and parcels for re-mailing. Last week
the Board of Commissioners of Beltrami COUNTY.
Minnesota, held a special election in which the voters