Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1940-07-27

aEarly season travel figures showing
unusual gains In both Glacier anc
Yellowstone national parks are con-
elusive evidence that the 1910 adver-
Using program of Montanans, Inc.
and the work of other organizations
encouraging tourists to come 10 Mon
tana. have been effective" ACCORDING
30 James II. Rowe, Butte, president
of MontananS, Inc.
All records for the first nine months
OF the travel year in Glacier October
1889 to June, 1940) have been broken
with a total of 1926 persons having
entered the park. This figure indicates
an increase of 351 percent over last
years count for a similar period, SOL
percent over 1888 and 1888 percent
over 1887.
Glaciers record year was 1895 when
21OO72 noses were counted during the
entire wear. If the present rate of in
crease Is maintained, figure approx
nately 10000 in excess Of the record
will be reached by the time the DOCKS
are closed in September.
The increase has been particularly
marked at the much Travelled west ana
st. Mary's entrances, where 1t amount
ed to 46.8 and 40.4 percent respectively,
at the Waterton entrance where q 10Y
percent increase was noted ana at
Die were counted than last year.
At Yellowstone Park
Yellowstone national park has al
ready had 131 ,572 visitors this season.
This Is an increase of 1873 percent over
1899 and 359 percent over the same
neriod for 1888. A total of 42,322 auto
mobiles had entered Yellowstone at
the close of the month OF June.
This year advertising has been car
ried in some of the nations leading
magazines and newspapers with coun-
trvwide circulation. There Is no doubt
that many readers of these publica--
tious have been influenced 70 Vlslt
Montana and as a result record
travel year is In the offing. Vogue,
Town and Country and The New
Yorker have carried ads inviting VS.
ttors to Montana. the dude ranch state.
Leading sportsmen's magazines sucn
as Snorts Afield. Outdoor Life, Field
and Stream and the Fishing Annual
have set forth the attractions OF a
bunting or fishing vacation. The grade
teacher and the instructor were CHOSEN
to carry Montana's story to the teach
ing fraternity. The Chicago Daily News,
Cincinnati Enquirer. Detroit News, In
dianapolis Star, New York Herald
Tribune, San Francisco Examiner, Sc
attic Times, Commercial West and
Tsed to cali attention to the advan-
ta0es Of vacations in Montana.
10000 Inquiries
tn date these advertisements have
brought more than 10000 inquiries. A
nacket of literature containing mate
rails on Montana's scenic attractions,
a Montana calendar OF events, 1isnlng
Information, pamphlets describing
Glacier and Yellowstone national
parks, and a windshield SUCKER Is
nailed to each inquirer. This years
Jacket contains Is items Of interest 70
4 prospective Montana tourist.
Besides those inquiries coming a.
rectly from publications carrying ad-
vertisements, Montanans, Inc, has an
gwered about 10000 inquiries coming
from advertisements and folders nseo
in past years, from persons who nave
formerly visited Montana or received
travel help through the organization,
enrough articles placed by the plpnclty
donaT kmaaxt, and through Mnnfanans
waao hare referred oszt Of state people
A@ tkae State chamber Of commerce.