Evening star., 1940-10-13
Executives Push
American
Trade Drive
BruziIiun Association
Organized to Open
New Markets
Special Dispatch to The Star.

Special Dispatch to The Star.
NEW YORK, Oct. 12-Business
is taking the initiative In pushing
Washington's Latin American eco
nomic program, reports Business
Week today. The return this week
from Brazil of Martin de Botelho
with his brief case bulging with the
results of a four months survey of
Brazils household industries" and
with trunks filled with Brazilian
goods, is an example of this initia-
tive.
Back in April, the magazine points
out, $50 American industrialists held
meeting and decided that if the
United States was to maintain its
business in Brazil on sound basis
it must find some way Of buying
more goods there in order to help
that country make up for lost mar
kets in Europe. The American
Brazilian Association was formed,
and Martin de Botelho, New York
perfume dealer born in Brazil, was
sent by the association to talk with
Brazilian manufacturers and gov
eminent commercial agents. He took
with him several trunks full of
samples of goods which retailers in
this country formerly bought from
Europe but would willingly buy from
Latin America if goods of the proper
quality and style could be obtained
in regular shipments large enough
to meet the big United States de-
mand.
Clearing Center Created.
Since then, the Rio authorities
have created a Brazilian Trading
Co., which will act as q clearing
center in Brazil between United
States buyers and Brazilian manu-
facturers. In New York, there will
be a subsidiary office supported
jointly by the Brazilians and the
United States retailers.
On a few items which Mr.. de
Botelho brought back, Brazil can
make delivery Immediately. Others
will demand factory changes not
warranted until orders are actually
placed. But retailers were interested,
for in the four months since the
scheme was devised they have be-
come convinced that the Govern
ment is seriously developing long
term hemisphere program and that
European supply sources will be cut
off for a long time. What pleases
them particularly is the increasing
number of Brazilian manufacturers
who are coming voluntarily to this
country to look for new outlets.
Interested in trade in other di-
rections are three representatives OF
Brazilian interests. One is buying
aviation equipment for a new do
mestic air line in central Brazil,
another is buying the $4,000 900 of
steel equipment for the new mill to
be built near Rio, and the third
is buying railroad equipment for the
government lines.
Aviation Deal Watched.
The hemisphere-defense program
will get boost and United States
business in Central America will be
speeded up If a new international
air. transport deal just submitted to
he Civil Aeronautics Board in WASH
ington is approved, says Business
Week. American Export Airlines,
subsidiary of the American Export
Steamship Line, has completed
negotiations with Lowell Yerex,
owner manager, for the purchase of
T. A. C. A. (Transportes Aereos Gen.
tro Americanos), an air line which
for nine years has been operating
profitably in Central America.
The travel and shipping public
are watching the deal with keen in
terest. Only existing international
air service in Central America now,
except T. A. c. A., is Pan American
Airways which flies regular -sched-
ule, mainline route through Mexico,
on down both coasts of South Amer
lea, and this week announced new
service in Guatemala. c. A. BIS rul-
ing will determine whether or not
Pan American is going to have
United States competition in its
Latin American service, for, If the
T. A. C. A. deal is approved, A. E. A.
undoubtedly will extend its service
north through Mexico to the United
States, and south so as to tap the
great new markets likely to be de-
veloped under Washington's vast
hemisphere-develo program.