The Michigan chronicle. [volume] (Detroit, Mich.) 1936-current, 1940-01-06


ing OF the year. Stretch your frame
OF Mind. go through few Mental
brisk exercises ard take a cold
plunge into the clear and sparkling
possibilities that lie before you.
Now for a lively rundown until
you are aglow with Optimism-then
slide into your union suit OF Hope,
slip your socks OF Faith, buckle up
your shoes of Energy and give your
bright Outlook a clean shsve-put
on shirt without a yellow
Stripe" a clean, white collar OF
Determination with harmonizing
tie OF Cheerfulness and get out your
comfortable coat OF Enthusiasm with
pants and vest To match.
You are going out on another lap
in LIES Journey and you want to
get a good start. You have made
this trip many times in the past
and. like every other thinking man,
you are planning a more prosperous
and successful journey for this year
There are two broad highways
from which you may choose your
route-the upper" and the "lower"
roads. The upper road may seem
the more difficult at the outset but
II is by far the better Of the two.
This upper" road over life's
journey is travelled only by those
who have the qualities and virtues
to overcome difficulties and sur
-mount-obstacies-ft is up hififf- and
down. You will pass through foul
and fair weather-you will encount-
er steep grades. rocky slopes and
narrow passages, and there are many
evidences OF struggle by the way
side-you will see the by-paths here
and there which lead off to the
lower road-but the main highway
is plainly marked at every fork and
junction so that he who runs may
read-and if you follow the sign
Of Progress that marks the way you
will reach the Goal OF Success at
destination and enjoy pride and
pleasure in having won.
The lower" road is down grade
all the way-it affords easy" means
Of transportation--there are tufted
seats in all conveyances-there are
gay and hysterical crowds to cheer
you as you pass-there are bands
and orchestras to make music-there
are many bright mirages and opti-
cal Illusions to lead you on and
there is much leisure" among the
happy go-lucky wayfarers. There
are also by-paths along this road
which lead to the upper highway
but the sign-posts are marked in
small letters and there are few who
struggle up these difficult paths.
Yes, this lower road offers enchant-
ments Of varied nature until you
get by the last connecting path to
the great highway of Progress,-and
then you suddenly become thirsty
you experience hunger for more
practical and permanent things, but
your hunger is not gratified-your
shoes Of Energy need repair-your
socks Of Faith are threadbare-your
union suit OF Hope is ragged-your
collar of Determination is trans
formed into a yoke OF despair and
your good suit OF Enthusiasm is
tattered and torn. You are suddenly
jolted by the husky voice OF Failure
crying out, Far as we go-all Off"
and you find yourself Dumped out
with no return ticket Here the way
is dark and MISUNDERSTANDING
is disorder and confusion and just
beyond there is quicksand that has
no bottom.
But you have resolved to take
the "Upper-Highway" to Success
you have travelled this road before
and you know it is passable every
foot OF the way.
You will be accompanied by your
three guides - Experience, Judg-
ment and Personality - and these
will insure a good trip.
The New Year is now in front
OF you-it is all future and you can
shape it to meet your own ideas so
far as business is. concerned. Pretty
soon the year will be divided into
past present and future-with the
future steadily shifting over to. the
past like the hands of eloek-and
the ever present is the time to act
and to work, making every minute
count to insure the pleasant vision
Of a successful past.
We are now in the dawn Of a
new era OF Prosperity. That is q
settled fact The possibilities were
never greater and the outlook never
brighter. We must start out with
The finn resolution to make this the
biggest year in the history OF our
business.
Certainly nothing is lacking in our
service. You have every require
ment and every facility to realize
tremendous volume Of business and
you can wager your last dollar that
your company is going to maintain
and strengthen its past reputation
for Service ard Cooperation
throughout every day, week, and
month of the year.
We are firm believers in a Pros
porous New Year-we want every
one TO share in our optimism and to
do theS part toward the end for
which we are working,
Remember that the condition OF
your business is determined largely
by the state of your mind and the
amount of good honest effort you