davidaulloa/AmericanStories huggingface dataset:
The Northwest enterprise. [volume] (Seattle, Wash.) 1931-1952, 1940-06-21

$50 a. m. and any interested girl
is invited to join the group.
Miss Idell Vertner was one OF
the leaders on the panel discus
sion on the Y. w. c. A. that was
held at the G. r. Conference at
Seabeck, June FL.
Miss M. McDue of Kansas City,
Mo-, is visitor at the Branch.
Miss Melba Howard of Vancouver
B. c., is also a visitor at the
Branch.
The Younger Matrons sponsored
a card party at the Branch Sat
urday evening, June 10.
The Northwest enterprise. [volume] (Seattle, Wash.) 1931-1952, 1940-06-21
Spokane, Wn.

The Phyllis Wheatley club held
its annual baby contest Friday
evening, June 7 at the Calvary
church. The first prize was award
ed to the baby daughter of Mr.. and
Mrs. Harold Richardson. The
judges for the contest were DR..
j. H. Stephens, Mrs. Rosa Malone
and Rev. E. D. Chappelle. Preced-
The Northwest enterprise. [volume] (Seattle, Wash.) 1931-1952, 1940-06-21
At NAACP Conference

Philadelphia, Pa.-The speech of
New York's Mayor Fiorelli La
Guardia here Sunday, June %, in
the Metropolitan Opera House will
be broadcast over the Mutual sys-
tenn, from station WILL at $3.50 p.
M, N. A. A. c. P. officials an
nounced today.
The Northwest enterprise. [volume] (Seattle, Wash.) 1931-1952, 1940-06-21

boy, went over in Georgia, cap
aured the boy, brought him back
to Florida and lynched him. When
our N. A. A. c. P. Association
called on our Federal Government
for Justice in the case, they were
told that the Federal laws could
not interfere with the laws of the
State of Florida, and that was all
the satisfaction that was given.
More than $500 Negro men and
women have been lynched in the
United States since the so-called
freedom of the Negro took place
in the South when the world war
in 1918 had all America just about
standing on their heads. The Ne
groes of America were called to
the colors to fight and protect this
same cursed so-called Christian
Democracy. We rallied to the flag
we went to Europe, fought and
died to save democracy, and hon
est to God, before some of the boys
in the Southern States could
change their overseas uniforms, to
civilian clothes, they were lynch
ed. 1 sat in the Y. M. c. A. audi
forum at 4th and Madison Street
in Seattle, 1918 when the Negro
troops were leaving for the front,
several of the high political mo-
guls made speeches. Here is what
I heard one of them say. Nov,
boys, you are going to Europe to
fight for the democracy of the
world. Do not stop until you get
the Kaiser's scalp then come back
to your homes in America and we
will all live together as one big
family"
Like fool fell for these words
and applauded enthusiastically.
The next week I went to one of
the theatres in Seattle, bought a
ticket for the lower floor, but
when I entered the theatre I was
pointed upstairs. explained that
my ticket called for seats on the
lower floor, but the usher insis-
ted that I must go up stairs. I
had the manager called to explain
the matter. He, fine looking
fellow in tuxedo and a smile about
seven miles wide on his face ap-
peared and asked what was the
trouble. I explained, and in ans
wering he said to me, Eyes, that
is right, you must go upstairs"
Then I asked if the theater dis
eliminated on account of color.
He gave me such a sweet smile
and said ooh, no, oh no, it's just
the policy of the theatre. This
manager, learned later, was a
graduate of Yale University, and
in the name of Christian democrat
cy, he stood there and told me
that D. lie with a smile. The
best I could do was to get my mo-
ney back and fail to see the show
I so much admired. I am sure this
same thing has happened to many
of my race here in Seattle. Some of
them tried to get Justice from the
Courts and the best that they
could do was to pay a lawyer
$4,000 and get $4,000 damages.
God was sitting in his Heavens
and all such ungodly acts must
be paid for in full. am not pray
ing for peace as much as love it,
my prayer is Gods will being
done. We cannot make God out
a liar, by praying that we may be
able to continue these ungodly
cruelties to our fellowmen. God
says you must pay, and pay you
must. I am glad that peace and
Justice are inseparable, so Brother
if you want peace on this earth,
bring along some Justice. Yes?
The Northwest enterprise. [volume] (Seattle, Wash.) 1931-1952, 1940-06-21
Good Neighbors
BY s. I. McCants

Peace versus strife Is my ar
gument this week. We are all of
one accord these days concerning
the great war across the ocean.
We are anxiously waiting and
praying for peace, not only in
the warning zines, but here in
America we are getting shalxy
about the great disturbance
abroad. We are wondering if it
can happen here and some of us
feel that maybe it could happen
here. While on the other hand
there are some who think tat our
civilized Christian Democracy as
practiced and lived in America
could stand some cleansing or in
other words 1t needs to be bap-
tized in the pool of common sense
and brotherly love. Our so-called
Christian Civilization as l see it
appears to leave the great name of
Christ out, so I must say of a
truth that no nation can build a
civilization that will stand the test
of such times, as we are experience
ing these days, without Christ at
| its head.
We have gone mad and are de-
stroying each other which show
conclusively that we have forgot
ten God. We are worshipping the
gods of Gold and silver. These gods
fail us when Christ demands of
us, the things he left in our keep
ing for our own safety. We have
buried the talents he gave us, and
have each gone his way serving
idol gods. We are robbing God
of the precious time he has given
us to serve Him. We have cruel
| fled our brothers and sisters on
the cross of hate and selfishness.
We have robbed and murdered
each other. The leaders of the So
called Christian Democracy has
stood by and held the coats of
the worlds largest and worst
thieves while they slaughtered the
poor and helpless children of God.
Making slaves of many of them,
discriminating, DISTINGUISHING and
making Gods earth hell in which
to live has told us in his holy word
that we would have to pay for all
our mis-deeds and it certainly
seems that pay day is here, our
Creator cannot lie, and this said
punishment for our devilment on
earth must be paid for and double
checked. am certainly glad that
shall not have to pay for taking
advantage of some poor helpless
souls.
I am glad that didn't refuse
to feed, or to give drink to Gods
children who happened to be born
black, although they were able to
pay the price demanded. am glad
that I will not have to account to
my Saviour for enslaving souls,
and raping helpless women, and
selling my offspring into slavery
as if they were horses and mules,
and in the name of Christian CT
vilization walk out on Gods green
earth and call myself man in
Gods image. No wonder Judas
went out and hung himself after
betraying Christ his Master and
Brother.
Our so-called Christian Civiliza-
ton in America is guilty of spend
ing upward of one million dollars
to bring to justice the kidnappers
who stole and murdered a white
baby in New Jersey, and over
night made special law. giving
that law the name of the murder
ed baby. In a few weeks after
that happened in New Jersey, a
colored lad of II in the State of
Florida committed a crime and
The Northwest enterprise. [volume] (Seattle, Wash.) 1931-1952, 1940-06-21

Mt. Zion Baptist church, Rev.
f. w. Penick, Pastor.

Mt. Zion Baptist church, Rev.
f. w. Penick, Pastor.
Rev. Penick preached an inspir-
ing sermon to an appreciative au-
dience Sunday morning and night
Sunday night was College day and
observed by many.
The high school graduates con-
veyed to the public their origin and
purpose. Miss Joyce Cooper gave
largely to the church due credit
for the important part in shaping
the lives of grads. Julia Brown in
words of song, dedicated lives to
His will; Carl Valley gave infor-
nation as to potentialities of class
in historical form; Jeanne Nc
liver rendered a beautiful solo;
Gilbert Gilten assured classes, even
should further study be impossible,
there still was a chance for sue
cess, if only the pupils have the
determination to succeed; Amor
Jackson, through prophecy, pictur-
ed class of 1910 successful, despite
the outlook of war and supposed
over-stocked world.
Marjorie Pitter, college student,
encouraged the class to forge
ahead and help win victory for
those who expect success. Rev.
Penick advised the class of how to
expect adversities and how to de-
feat them, and assured them po-
sitions if qualified. Mr.. Robert
Taylor formerly of Chicago gave
a brief talk, saying 1.-THE world
will step aside when aware of the
fact that one is going somewhere.
The Mistress of Ceremonies, Miss
Juanita Valley, was at her best,
as was Miss Janice Burton who
read scripture and Miss Clara
Walker who offered prayer. The
young ladies yere accompanied on
the platform by Mrs. Clara ]. Bon
ner, past president of State Asso-
citation of Women's Work.
The committee, Mrs. Ora Belle
Jackson, chairman, thanks the Sc
Nor, Junior Gospel Choirs, and all
others who so willingly aided.
The Northwest enterprise. [volume] (Seattle, Wash.) 1931-1952, 1940-06-21

A. M. e. Zion Church, 23rd and
East Olive. Rev. L. A. LaForce
Pastor.
Sunday morning service IL a.
m. Morning worship led by sister
LaForce, sermon by Rev. o. S.
Lewis; Matt. 5 BLESSED are the
Pure in Heart" Sunday school
p. M, evening service 7:30, song
service led by Rev. F. Blythewood
8 o'clock sermon by Rev. M. Nor
risey, Is: SO. Wednesday night
prayer and class meeting, Friday
night Bible study and preaching.
Come and worship with us.
The Sunday School picnic held
at Madronna Beach last Sunday
was pleasantly spent with 33 kid
dies.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-09-05
Firth

announce the birth of q daughter PAULA
ELLEN at Georgetown University Hos
pital. on September 4, 1910. Mrs. Myers
is the former Anna J. Miller daughter Of
Mr.. and Mrs. Walter B. Miller.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-09-05

familiar to many Westinghouse,
and during her career she sang in
many Washington churches and
concert halls.
Native Of Washington.
She was born in Washington In
1870, the daughter of Mr.. and Mrs.
James F. Nolan. OF a musical fam
lily, her brother, John H. Nolan, also
was we'll known as a singer.
Mrs. Martin was contralto soloiSt
at the old st. Matthews Church at
Fifteenth and H streets NV, and
was in charge Of music at several
churches during her career, includ-
ing the Washington Heights Pres
byterian Church. She belonged to
many musical organizations and
had toured the United States with
the famous Bostonians. She was
a member of st. Paul's Catholic
Church at the time of her death.
Services Set Tomorrow.
She is survived by her husband,
Edwin A. Martin, employee of the
Capital Transit Co.. and daughter
Mrs. Hubert E. Paddock, wife of
Comdr. Paddock, U. S. N, now on
active sea duty.
Funeral services will be held at
St. Paurs Church at m. tomor-
row. Burial will be in Mount Olivet
Cemetery. ~
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-09-05
Tn mpmtnrfant

BERNAU, MARY. In sad but loving re-
membrance of our beloved mother. MARY
BERNAU, who departed this life one year
ago today. September B, 1889.
Peaceful be thy rest. dear mother.
In life we loved YOU dearly.
HER son sfa And " IS III ARCHIE
KATIE BERNAU.
CURRY, LARNELL X. In sad but low
IARNE X GURRY who left us three s1e
years ago today. September 5. 1887.
rem neass sSes and a a1yiys Il win
FAULKNER. GEORGE H; In loving re.
membranes Of my dear HUSBAND. GEORGE
n 9d oGsy yso ss
,. Nay ny,, his soul ,5 rest IN p sac:vr
FAULKNER.
HENRY, MARIA. C. A tribute Of love
s0ted M e e.
TENDER s. 1885. 'Ae ~' A'' '~'' soy
OF loved Sne Eons to rest; ..
DEVOTED FRIEND, JANE z. MANN.
HORNICK, WINIFRED CHARLENE
of my beloved daughter. WINNIE. whose
ago today September 5, 1887
There is no deathi The stars 20 down
To rise upon some fairer shore:
And bright in Heavens jeweled crown
They shine forevermore.
And ever near us. .hough unseen.
The dear, immortal spirits tread
For all the boundess universe
Is iife-there are no Sead;
PRINCE, ELLA. A tribute of love and
devotion to the memory Of my. mother.
ago today, September 5, 1882.
There is some one who thinks Of you always
But tries to be brave and content
When shall cross over the dark rollins
tide,
Oh. what a glad meeting there'll be:
For close by the beautiful pearly white safe
Ny mother will be waiting for me.
HER SAD AND LONELY DAUGHTER
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-09-05
Draths

SWAMI, MINNIE. On Tuesday. Sep
n MINNIE laa swhNN beeTed VIE We
Joseph H. Swami, mother of Marie N.
Swami and daughter OF Mrs Christine
Kem. She also is survived by one brother
and three sisters.
on Friday; September 6, at pm. Rela-
yss and friends iHxitsd m Gedar
Southeast funeral home 5
TORBERT. HORACE GATES. On We'd
nesday, September 4. 1910. at Blue Ridge
Of .3lo7 DumbaIton ave nv husband
=. Services II the chapel at Oak Hill Gem
TENDER 6, at 3 pm.
TOWERS, EDWARD LEE. On Thurs.
faS 2 SON s4 Of Ed~s4d and
q RsSsFsss lss:Ea s ssEses'
TUBMAN. JOHN H. On Saturday. Au-
gust 81. 1910, at his residence, 1899 Yer
mont ave. NV, JOHN H. TUBMAN. born
in Charles County. MARYLAND. June 3, 1910,
son Of the late William E; and Cath
S4a sS Nh Fl esmd.S
two sisters. Mary simms, and cecilia Tub
man of WASHINGTON; nine 1ephews, ten
u
Funeral will be Sunday; September 3,
Remains may be seen at the home Fri
until until services Sunday All All lodges Of which
he was a member are requested to attend
The undertaken is Mr.. James Stewart,
30 H st. ne.
THURMAN. JOHN H. On Saturday. Au-
| dence. 1929 Vermont ave. NV, JOHN H.
TUBMAN. Remains may be. seen on Fri
afy msmbers o n 6 sf 5s 70
81 Wes hskf e E. to rd st. at
and all St Lukes are requested to attend
WILLIAM E. TUBMAN, W. c.
MARY J. SMITH. Sec'y.
TUCKER, JOHN s. On Tuesday. Sep,
te ,rn g. 1870 at his resid fr ssi n
SadG Husband S Of ADELAIDE d fen ssek FUCKER
and father Of Mary Ann and John, Ten
Eyck Tucker brother Of Annie Irene
a aS faek . IL rsx T fucker and Drs
DAY, ssstsnSsF + sI en- W shsnes sv 70
offered at 10 am. Relatives and friends
invited Interment Cedar Hill Cemetery. 3
WALKER. HAROLD W. On Wednesday,
September 4. 1910 at Mount Alto Hospital.
HAROLD W. WALKER, beloved husband of
Services at Chambers GEORGETOWN flu
neral home, ais and NJ SITS. NV. on Fri
day, September 6. at 10 am. Relatives
and friends invited. Interment private.
WASHINGTON, FLORENCE I. On Thurs
day. September ;, 1910: at Gallinser Hos
pital. FLORENCE I. WASHINGTON, daugh-
ter of Mrs. Mary Crawford. wife Of the
late Frank WASHINGTON and sister Of Mes
DANES Susie Stewart, Eva Green and Lena
Jones and John Bell. Also surviving are
other relatives and friends.
Notice of funeral later. ARRANGEMENTS
by MCGUIRE.
YANCEY, POLLY ANN. On Wednesday,
September 4, 1910. at Alexandra Hospital:
| FOLLY ANN YANCEY. loving daughter of
Edward and Comore Yancey. devoted sis
| ter of Mrs. Elizabeth Grayson. Mrs. Martha
Slaughter, Rubin, Thomas and Capt. Yam
cey. Remains resting at the funeral home
| of John T. Rhines & Co., 221 N. Patrick
| ST.. Alexandria. Va.
| Notice of funeral later.
YOUNG, DOROTHY R. On Tuesday,
| September 3. 1910. at West Chester, Pa.
DOROTHY r. YOUNG, beloved dauEhter
| of Carl F.. and Lillian A Young. She Is
| also the sister of MARGARET A. Louise E,
Mildred D. and David A. Young.
Funeral services at Chambers funeral
home 517 n st. Sc, on Friday. Sep
| TENDER =, at 3 pm. Relatives and friends
| invited. 1nterment Cedar Hill Cemetery.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-09-05
F. Cafe Taylor Dies;
Capital Advertising Man

F. Gate Taylor, 81, Washington
advertising man, died today at
Glenn Dale Sanatorium after an ILL
ness of several months.
A native of Indiana, he had been
In Washington since September,
1881, when he became advertising
manager of Broadcasting Magazine.
Before coming here he had been
advertising manager of the Terre
Haute Tribune. Since January, Mr..
Taylor had been in the advertising
department of Variety, theatrical
magazine, in New York. He lived
at 5759 Thirteenth street NV.
Surviving are his widow, Mrs. Diana
Taylor, secretary to Representative
Woodrum of Virginia; a daughter,
Dianne; his parents, Mr.. and Mrs.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-09-05
Mrs. Martin Dies;
Prominent in D. T..
Musical Circles
WeII-Known ContruIto
Continued Active Work
Until 1920 Retirement

Mrs. Margaret Nolan Martin, once
a prominent Washington singer, died
suddenly yesterday at her home in
the Portner Apartments. She had
been in i'll health for some time.
From the age of II Mrs. Martin
was well known in musical circles
here and for more than 80 years
continued to take an active part in
music before retiring in 1920.
Mrs. Martins contralto voice was
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-09-05

the Panama Canal Administration,
he later was transferred and at the
time of his illness was an admins
trative officer with the Department
of Agriculture, post he had filled
for several years.
He Is survived by his widow, Mrs.
Mary A. Strack; two sons. Francis
L. and Robert A. Strack, and a
brother, Arthur j. Strack.
Funeral services will be held at
the S. H. Hines funeral home, 2901
Fourteenth street N. W., at / pm.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-09-05

IUUNu' DUnU I'M ~ VI Iuesud1i
1S4o At West Chester pa
Of Carl F.. and Lillian A. Young. She is
also the sister of Margaret A.. Louise E.,
Funeral services at Chambers funeral
home. 81 l N st. Sc, on Friday, Sep
TENDER =, at 3 pm. Relatives and friends
invited. Interment Cedar Hill Cemetery.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-09-05
Albert F. Strack Dies
After Long Illness

Albert F. Strack, 48, Government
employee of nearly 30 years service,
died yesterday at his home, 1903
Newton street NE, after an illness
of more than a year.
Mr.. Strack was born In Brooklyn
N. Y, and came to Washington with
his family when he was a child He
was educated in Washington public
schools and entered Government
service when he was still in his
teens.
First employed in the offices of
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-09-05
Coconut Christens Ship

Intended for service in the South
Sea Islands, tramp steamer was
launched recently in England with
the breaking across the bow of a
coconut instead Of the usual cham
payne bottle.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-09-05
ers and three sisters.

A. r. Taylor Of Sarasota, Fla, and
two brothers and three sisters.
Funeral services were to be held
today at the S. H. Hines funeral
home, 29O1 Fourteenth street NV.
Burial will be in Terre Haute, Ind.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-09-05

China is centralizing all trans
portation projects in Chinese-con-
trolled areas.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-09-05

Russia has opened health resorts
for teachers.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-09-05

tomorrow. Burial will be in Fort
Lincoln Cemetery.
Evening star., 1940-02-28
Deaths Reported

Catherine J.: Shannon. "a. 5000 2nd st.
Samuel H: lie Noir. SO, Georgetown Uni.
versity Hospital.
Elizabeth NIGH. Stuart. 80. 224s Cathedral
Daniel H. Williamson. 70, Providence Hos.
Harry M. Wright. "A. St. uiz.beth's Hos.
Robert "A. DALEY. 70. 43s 9Th st.
Anna G. Burleigh, SO, Homeopathic Hospi.
Marian Z. scranage, SO. 1909 R. I. ave
Rubin J. Panabaker, So, 1902 N st,
Edward Metz. so, 925 G pl.
Leonard F. Ruof1. So. 341l oath st.
Frank II: Clark. so st. Elizabeths Hospital
Henry N. E. Wiegand, 4s, 1924 18th st
Henry c. Van Orman. A., 1850 Wis. ave
James E. Judy. -46, 1850 Wis. ave
CONWAY uSs, g. Rowley' 43, Walter Reed Gen.
Eleanor B. Wales. Al. 2709 34th-p
Infant Elizabeth Robinson, Childrens Hos
Infant Nails, Columbia Hospital
infant Stevens. Georgetown University Hos
pital.
Infant Francis x. Bresnahan, GEORGETOWN
University Hospital
Martha foyer, 81, Home for Aged and In
firm
sally Lee. SO. Home for Aged and 1nfirm.
Myles Page. S. Freedmen's Hospital.
William Cook. so, 935 Golden ct. s.w.
Charles Strothers, Al, 1897 Church st.
Bertha M. Wood, 81. Casualty Hospital.
Charlotte E. Creamer. 80. Casualty Hospital
George Butler, 30. Casualty Hospital
Infant Brown. Garfield Memorial Hospital
Evening star., 1940-02-28
Marriage License
| AppIicotions

George Leslie Harrison. So. New York City,
and Mrs. Gertrude Gordon Grayson, 4S,
Mayhower Hotel: the Rev. Albert H
Norbert Nathan wolf, 4a, 4714 9th st.
NV and Edith Sternheim, 2S, 44G
-, Buchanan st. NV; the Rev. 8. H. Metz
Dorothy Lee Sims, $5. 1874 L st. st. NV; w.;
william Cold. rs. ABS M st. NV, and
Sallie Bell McFadden, 21, 1918 q st.
Clarence J.. Isley. 80. 133i Florida ave.
NV, and Esther NJ Green, "a. 1851
Arlington Kerrick., jr.. 22. .2848 Sheridan
"a. Sc, and jamie Louise Davis. l6, 1929
vi, Knox pl. Sc: the Rev Joseph Singleton.
Floyd RAYMOND Nalley, 26, Rosslyn Va,
and Hazel Elizabeth Forshee, II. 1890
Is st. NV; the Rev. F. Bland Tucker
william J. Quinn, 21, 20 Carroll ave,
Iakoma Park. Md, and Ellen r, Leech.
II. 3sOs 18th st. ne; the Rev. William
Henry Johnson, jr.. 80. Louisville. KY,
and 1506 lst st. NV. and Pauline b.
brSns. bbrsn; 2s' 436 p st. NV; the Rev. E. p.
Charles Henry Hood. 90, e4s callan st.
ne. and Mamie Grandy,. 20. 836 q st.
JACK Edward McMurry. 23, 4l21 Connec-
Iicut ave; NV, and Mary Louise Kessier,
24 2032 Belmont rd. NV; the Rev,
Robert L. Keesler.
Evening star., 1940-02-28

Synopsis Of preceding instalments:
Elaine Warburton's marriage to Eric
Geardon Is to follow her graduation in
two days from Southern girls school
and Betty Gordon and Clara Blanch-
ard, her roommates, persuade her to
celebrate by slipping down the fire
escape and meeting Betty's boy friend.
Tony Barclay. Betty drinks too much
e roadhouse, grabs the steering wheel
from Tony, the zigzaging car is struck
ny truck and Betty and Elaine are
taken to hospital. Eric's mother had
opposed his marriage to q girl who had
70 work rs waitress to help pay her
way in school. Now she threatens to
disinherit Eric II he marries Elaine.
re obeys his mother and Elaine's
CUNT Ella suggests that Elaine 20 to
rev YORK. Clara gives her a letter to
Montlceili, voice teacher. DR..
stuart. inferno at the hospital. who is
IN love with Elaine. arranees for her
70 i've with his sister Jane in Green
wlch Village. Clara writes Monttcelli
Sne Will pay for Elaine's lessons and
ne tells Elaine she has a voice worth
training. He gets her a Job in q vii
lage restaurant. Eric appears, pleading
WITH Elaine to marry him. His
motner does not answer his telegram,
put Helen Wortorski offers Elaine S5O,-
OOO to leave him alone. saying she is
gong to marry him Eric gets . Job
IN the Blanchard Store
Evening star., 1940-02-28
TALK ON CLASSIFIED
Development of
Classified

A T ONE TIME, only those
"A who wanted something
read classified advertise
ments. The desire was already
present and the classified COL
umns were sought as q means
Of locating some one who wished
to dispose Of the article wanted.
Little or no thought was given
to create demand through
classified advertising. As classi.
fed developed, more attention
was paid to attractive copy,
some professionally written, so
that now we have on the classi-
ned pages Of most metropolitan
dailies beautifully illustrated
classified display advertising.
Copy that rivals display adver-
tising In appearance and ap-
peal.
As q result, the scope Of
NclasSif1ed has been widened.
Instead Of being only the
market place for the wants Of
the people, it has retained that
position in q larger degree and
in addition is the means Of
consumating large business
deals Of much value to the pur-
chaser and profit to the seller.
Something of interest to prac-
tically everybody may now be
found on the classified cages.
Many Of the advertisements are
in reality human interest stories.
Therefore the modern classified
section has q wider reader in
terest than ever before and one
who fails to use or read 1t IS
missing many opportunities.
Everybody wants something all
the time. Why not get it
through classified advertise
ments?