The Kennewick courier-reporter. [volume] (Kennewick, Wash.) 1939-1949, 1940-01-11

WHAT DO YOU EXPECT FROM
YOUR NEWSPAPER
What do you expect from your
newspaper? Well you expect more
from your newspaper tina you dc
from any other person or institu-
ton to which you pay the sum OF
$500 year.
You expect your newspaper to give
you all the news for So weeks. That's
why you pay $500 for it, but,
You expect your newspaper to take
the lead in advocating changes fol
the betterment of the community.
You expect your newspaper to ex-
pose graft in public affairs, to fore
stall it by publishing itemized &C
counts of all public moneys spent.
You expect your newspaper to
maintain a high standard of moral
ity, supporting things that are right
and condemning things that are
wrong.
You expect your newspaper to
maintain high standard of enter
prise, devoting column after column
to propaganda, supporting the band,
the baseball team, community cele-
brations, Boy Scouts, high school,
athletics. school programs, home tai
ent plays and dozens of such causes
and events. #
You expect your paper to boost
for good roads and protect your
community's claim to its share of
road improvements. +,-
You expect your newspaper to
build up confidence in your home fl
nancial institutions and protect
home investors from making unwise
investments of surplus funds, warn
ing against fake statesmen and 9TH
er financial pirates.
You expect your newspaper to
establish friendly contact with the
rural readers so as to induce them
to make your town their town.
You expect your newspaper to give
notice Of all public meetings, public
observances, conventions, etc.
You expect your newspaper to
urge support of poor relief benefits,
library drives, Red Cross drives,
Christmas Seal drives, Legion and
Auxiliary drives, poppy sales, for
get-me-not sales, have-a-heart
drives, etc.
You expect your newspaper to
publish church notices, church pro-
grams, club news, farm bureau in
formation, demonstration unit news,
market news, weather news, bring
you the market reports and cover
all doings of the many semi-public
organizations.
You expect your newspaper to
support every meritious organiza-
ton effort for the city's good.
And you expect all this for $500
q year.
No, it can't be done for that. The
money you, as subscriber pay for
this paper covers less than one
fourth the cost of publishing the pa
per. The other three-fourths must
be paid by advertisers.
Since the advertisers pay large
share of the expense of publishing
your newspaper, don't you think you
owe them the duty to patronize them
whenever they offer you equal or
better values than non-advertisers?
And you, Mr. Advertiser, don't you
think that in view of the many serv-
ices which the newspaper performs
for which the newspaper derives no
compensation, but which mean more
business and more profits to you
the newspaper deserves your adver-
Using and printing business? Make
your community newspaper your adj
vertising and printing medium and
you help build up the community
Send your advertising dollar away
from home and you do just what you
wouldn't want others to do to whom
you look for your business. It is just
as important that the advertising
dollar remains in the community a.
1t is for the grocery dollar and TIT
clothing dollar and the rest Of thu
commodity dollars that make you
town prosperous to remain at home
Advance Press, Springfield
MINI.