The Omaha guide., 1940-08-17

DNIEAAEHa " TN 1OAR&a Ill
eDun's Review. National De-
lenses will likely feature some Of
the advertisements, some of which
may be run in periodicals reaching
war department and government
officials. The commission also au-
thorized as urvey to determine the
possibilities for preparation Of
materials to secure defense indus
tries and military concentrations
for the state.
Following publication of the
first advertisements in national
publications, the entire campaign.
is expected to gather momentum
rapidly as state and local govern
mtlnts, civic organizations, trade
associations, businesa firms and
individuals launch their eooperat-
i've activities TO increase the de-
mand for Nebraska agricultural
pl oducts, fruits and vegetables,
and to promote the development
of tourist traffic and the states
industrial development.
Advertising to build a greater
market for Nebraska agricultural
products will be addressed to mil
lers, hakers and wholesale fruit
and vegetable dealers in national
publications.
The false superstitionI held by
millers outside the local area that
| Nebraska's hard winter wheat Is
inferior to that grown in other
sections. will be combatted by a
series of six-full page advertise
ments in four miller and baker
publications. The quality and pre-
ferability of Nebraska wheat and
it's advantages in milling and bak-
ing, authenticated by the Neb"as-
ka Grain Improvement association
state department of agriculture
and the state university, will form
the basis of the text for these adj
vertisements.
Apples and pothtoes grown in
| AT-I.u.I.c 80 4hA anfo1 at4 ot1nDF-
Tor to those grown anywhere. The
market for Nebraska apples and
potatoes, however, has been hand
icapped by extensive advertising
carried on by growers in other
states. To tell tie world about
the high quality of Nebraska APP
pies, potatoes and other fruits and
vegetables, such as tomatoes,
sweet corn, beans, CABBAGE, a series
of advertisements will be publish
ed in The Packer and its related
sectional editions. These advertise
ments are scheduled as the various
crops are available to buyers. Ne
braska consumers may also be
urged to buy Nebraska-grown veg
etables and fruits.
Reprints of the advertisements
will be distributed among grocers
of Nebraska to stimulate the home
market for these Nebraska prod
ucts.
Domestic sugar users have
chung to a popular prejudice that
beet sugar will not jell' long af-
ter this ceased to be true. To dis
pei this mistaken belief, a series
of advertisements in Good House
keeping Magazine will tell home
makers of the improvements IN
growing and refining that have lie
moved these objections and made
beet sugar equal to cane in every
respect.
Equally important Is the nat
ionally advertising in this "threo
barreled" state compaign is the
"Buy Nebraska campaign to be
carried on through all Nebraska
newspapers and radio stations.
This is designed to promote the
use of Nebraska-grown and Neh-
raska-processed products by Neb-
raskans. In addition to the news
paper advertisements and radio
announcements, civic, farm anC
busiess organizations will be ask.
ed TO cooperate in this campaign
The BUY Nebraska message viii
be carried on billiards, in displays
and by direct mail advertising OF
Nebraska agricultural and indus.
trial organizations and by individ.
ual firms.
Buy Nebraska" stickers, to b,
affixed on stationery and envel,