Evening star. [volume] (Washington, D.C.) 1854-1972, 1940-10-02

Enhance
Beauty
Makeup Mixed to
Preserve Skin
Of 'FOrties'
Bv PATRICIA LINDSAY.

If all the women who are in
their 40s and sos could come with
me to the fashion and cosmetic
autumn openings, they would be i'm
mensely flattered For styles are
keyed to this group, and cosmetics
and makeup are mixed to preserve
and enhance the beauty of 40-plus
skin.
In fact, the woman of 40-plus
is getting more attention today than
the younger glamour girl. 1t is at her
the artist looks when he is design
ing clothes or working with colors.
The "4Os' may continue to be CLAM
orous with intelligent, persistent
care of the skin, hair and body.
Figure beauty is the first consid-
Grafton. The woman of this age
group should work hard for pleas
ing proportions and proud posture.
Clothes, no matter how stunning
or expensive. cannot show to ad-
vantage on figure which shriekS for
attention. A normal amount OF exer-
else and sensible eating will keep
almost any figure under control.
If proper care has been given the
skin and hair for the previous 10
years, the woman over 40 should not
find it difficult to keep texture
smooth. face muscles firm, hair
luspous and manageable. If she has
been neglectful, then more dillgent
daily care is necessary. There are
appropriate normalizing cosmetics
for proper cleansing, toning, stimuli
lating and softening no matter what
your skin condition, and few mo-
ments at night before you go to bed,
and a few when you arise, are suffl-
Gent to keep your face looking
young
Makeup skillfully used may mean
the difference between a smartness
and drabness. Makeup creates the
illusion of beauty if it is handled
intelligently. Depth may be added
to the color of a woman's eyes,
becoming pigment given to fading
skin, and sweetness added to a
mouth if woman selects her make
up carefully and applies it with
def fingers.
1t takes time, I admit, to sit
before your mirror in candid light
and experiment with yourself. But
once you know where your rouge
is most becoming, and which shade,
how foundation cream and pow
der perfectly toned to your skim
can enhance its beauty, how a touch
of lash darkener can make eyes
look more alert, how certain shade
of lip rouge can beautify your
whole face-then you realize that
time and effort have been reim-
bursed. If you can, experience the
stimulating experience of having an
expert makeup artist do" your
face-see the latent beauty come
to life!
If you are seriously intent upon
self-improvement let yourself 60
when it comes to colors. Don't think
you must forever wear a navy blue,
a brown or black. There is
spectrum Of color shades from which
to choose, and it is known scientific
fact that every woman can wear
one shade of every color The trick
is in selecting which shade of a
green, for instance. does most for
you. Then wear it and forget about
the other green shades. If for prac-
tical reasons you must keep pretty
loyal to the darker colors, point them
up with1ighter color contrasts, cos
tune jewelry, scarves or lingerie
touches. You're young yet and you
SHOULD keep beautiful!
Miss Lindsay will be glad to
answer any beauty problem of
the older woman If you write her
care Of The Evening Star and in
close . self addressed stamped J.
NAnf envelonA