davidaulloa/AmericanStories huggingface dataset:
La gaceta., 1940-03-12

Datos que sobre la Florida
nos remite ell comisionado de
Agriculture Sr. Mayo:
La Florida tenia en- 1900
una poblaci6n de 528,542 ha-
bitantes; ahora la poblaci6n
del Estado es de LOO, 900.
En- 1914 la production agri-
cultural tenia un valor de
$14,612,O 900; la production &c
tual rinde anualmente $50 mi
Homes de pesos.
La industria lechera tenia,
en- 1906, un valor aproximado
de $1,000, 900; al presente Sc
calcula 10 que produce y ven
de, en- $11,OO0,0 900.
Hay en- ell Estado 100000
reses vacunas, con un valor de
$27, 900, 900.
Dispone la Florida de 5000
millas de carreteras ode super
ficie dura" y 5000 millas de
ferrocarriles.
Apreciamos la information,
indiscutible prueba del progre
so de la Florida.
La gaceta., 1940-03-12

Alemania y Russia tienen
convenido un plan militar y 10
pondran en- vigor tan luego SC
termine la guerra de Finlan-
dia-escriben desde Paris.
SEn que consistira ell plan,
que verdaderamente existe?
IInvadira Russia a Rumania
y Alemania a Holanda, inten-
tando asf borrar del mapa a
otras dos pequenas naciones?
Use conformara Ell Soviet
con las conquistas hechas y
tratara de ayudar a Hitler con
vituallas y materiales de dife-
rentes clases?
lQuedara la Russia Soviet
en- posici6n de enviar a Alema
mia ell trigo que para su pueblo
necesita?
Tengamos paciencia, que fl
nalmente la verdad sera como
cida por todos.
La gaceta., 1940-03-12
LOS ALEMANES DICEN HA-
Der DERRIBADO UN A.
WON GALLO

Berlin, MARIO liza nota
Official de hoy, firmada por Ell
alto mando, dice 10 siguiente
No ocurrieron acOntecimien-
tos de Importance en- ell Fren.
tie Occidental. La aviaci6n =
rific6 vuelos &c reconocimien-
to sobre ell este de Francia. Las
antiaereas derribaron un ae.
plano frances / pc Potez 63.
La gaceta., 1940-03-12
Lego un destacamento de soldados
para la base acre ade McDil Field
Recibieron a los hombres ell coronel Jacobs
v ell comandante Cansler

I'm destacamento de "a hon.
bres, procedente del campamen-
TO Barksdale, en- Shreveport,
La. arrib6 aver a esta ciudad,
por tren, y fue recibido en- la
estaci6n por ell coronel L. B. ia
cons, jefe de la base, y ell co
mandante Luis Cansler.
Vino al mando de los hon.
bres ell primer teniente Robert
B, cClelland.
La gaceta., 1940-03-12

Unas noticias aseguran que
Russia hace demands "exage-
radas e inadmisibles' a los de
legados de la repGblica finlan-
desa.
Otras describen las deman'
das del Soviet como menos
crueles que las del otoho de
1889.
Para ell mundo 10 importan-
tie es que Finlandia conserve
su independence.
Tolerar ell atropello de las
naciones pequenas es contri'
BUR a imponer la ley del mas
fuerte y mas barbara.
La gaceta., 1940-03-12
vAPOR HOi ANDES
DO POR UNA EXPLOSION

La Haya, Holanda, MARIO
12.-Cerca de la costa sur de
Inglaterra, en- la noche de a.
yer, ell vapor tanque holandes
Eulota fue hundido por una ex
plosi6n. Los barcos de guerra
ingleses recogieron a todos los
tripulantes.
Sc hallaba ell vapor en- ca =
mino de Rotterdam para Cura-
gao.
La gaceta., 1940-03-12
CONDENADO Ell PUGILIS-
IA KELLER

New York, mario l2.-El
matador del primer Secretario
del Consulate aleman en- eSta
ciudad, ell pugilista Ernest KEN
les, de "a amos, fue declarado
culpable por un jurado de homi-
dio en- primer grade. La senteL-
cia maxima por este delito es de
20 amos.
La victima en- el case 10 fue
el DR.. Walter r. Engelberg, Ell
cuyo domicilio sc encontraron
fotografias de hombres desnu-
dos.
La gaceta., 1940-03-12
DOS BARCOS
INGLESES

Londres, MARIO 12.h-El va
por de cargo ingles "Clan
Stuart, de 500 toneladas, y Ell
pequeho buque auxiliar Halifax
Sc hundieron hoy, segln una no
ia del Almirantazgo. FL prime
70 chOc6 durante la nOche con
otro barco y no Sc ha ~e&plicado
Ia p6rdida del segundo.
Todos los tripulantes del Clan
Stuar fueron salvados y tam
bien los del Halifax.
La gaceta., 1940-03-12

FL coronel Jacobs elogi6 a los
soldados y dijo que Tampa Sc
sentiria orgullosa de ellos.
Declare ell teniente McCle-
liand que tOdos los hombres del
campamento de Barksdale quie
rem venir para Tampa.
La base tendra, cuando todos
los trabajoS Sc terminen, un con
.tingente de 200 oficiales y 1900
soldados y classes.
La gaceta., 1940-03-12
Ell GRAN r A vOLVE-
RIA A REUNIRSE Ell Ola 20

lei Gran Jurado Sc reuni6
aver a deliberar y acord6 un
receso hasta ell dia 20 de mar
20.
No Sc llamaron testigos.
Terminara sus labores ell al-
to cuerpO, baio la ley, Ell dIa
/ Do Hhyil,
La gaceta., 1940-03-12

Present6 sus credenciales en-
la Habana, al presidente La
redo BrG, ell nuevo embajador
de los Estados Unidos, Sr. Geo.
S. Messersmith.
Ell nuevo embajador conoce
muy bien a los paises hispano-
americanos.
va Sc habra enterado de la
reciente APPLICATION de la lev
de fugas a dos inteligentes Jo-
venes cubanos, Carlos Marti y
Joaquin Ferrer.
mo seria possible que ell Sc
nor embajador lie hiciera sa-
Der al presidente Laredo que
esos actos salvajes represntan
para Cuba una "mala prem :
sa"?
La guardia civil de la mo-
narquia espanola era "especia
lista" en- actos de esa clase w..
ino es vergonzante y lamenta
BILE que los cubanos Sc empe-
mem en- imitar las atrocidades
de sus prOgenitores?
La gaceta., 1940-03-12
Ell TEMPO

Durante ell dia de hoy pre-
domino la temperature nor
NAL para esta epoca del a6o.
La minima, en- la mahana de
hoy, fue de SO grades; la ma
xima, aver, De 70.
La gaceta., 1940-03-12

de Baltimore, el sabado, las au-
toridades Sc apoderaron de "a
sacos de correspondence envia
das desde los Estados Unidos,
con un peso de 900 libras. Fl
gobierno ingles solo conservara
la correspondence relacaOnada
con L. guerra y 81 eOutrabaudo'
La gaceta., 1940-03-12

Alemania estudia la posibi-
lidad de mandar a Italia, por
ferrocarril, ell carbon que lie We
MIA enviando por mar.
va sabemos que 81 Mussoll-
nj Y Won RibbentrOp 10 acorda
ron asi, en- sus Gltimas entire
vistas. Italia Sc vera obligada
a aportar los carros indispeu-
sables para ell transpOrte.
1CuGutos Dc los earros eus
La gaceta., 1940-03-12
EN-
VARIOS DIPLOMATIC0S

Estambul, Mario PEI go
bierno de Ankara ha lamado
en- consulta a los embajadores y
ministries de Turquia en- Roma,
Bucarest y Sofia. Sc les interro-
CARA sobre algunos problemas
creados por Ia politica interna-
cional,
La gaceta., 1940-03-12

Estados Unidos ayuda al go
bierno republican, chino de
Chang.
La Russia Soviet sigue man
dando armas y m%uniciones al
generalisimo chino.
Washington y Moscd coin
ciden en- ell punto laudable de
auxiliar a un pueblo invadido
v asesinado.
La gaceta., 1940-03-12

"cant6." Martin Dies lie inte-
rrogara.\
De nu yo veremos a un CO.
. munista n la tarea de dendn-
ciar a "hermanitos' y re-
velaF sus actividades ilegales.
Este caballero entr6 en- los
Estados Unidos por Miami,
burlando la vigilancia de los
inspectors de immigration.
La gaceta., 1940-03-12
sACARON LA C~ORRESPON-
N o DE UN CLIPPER

Hamilton, Bermudas, mario
la llegada del aeropaano
American Clipper, procedents
La gaceta., 1940-03-12

mande Italia, slos manda, 81
quedara Alemania con ellos?
The Wilmington morning star., 1940-05-16
Galento To Appear Here
TOni9ht AS Mat Referee
Colorful Fighter To Arrive In
City This Morning; Tour
Part OF Training

Tony Galento, the most colorful
character to dot the fistic horizon
in many years, brings his antics
to the wrestling ring at Legion sta
dunn tonight when he will referee
the Scotty Dawkins mat program.
He will arrive in the city early
this morning.
The Beer Barrel Poker says his
~refereeing tour through the south
IS his way of training for his fight
with Max Baer in Jersey City on
July 2. Out of this fistic melee is
seXpected to come the next chal'
lenger for the heavyweight crown
held by Joe Louis.
Although Galento will be the main
attraction on the program tonight,
there are two corking wrestling
matches also on the book. The
headliner will pit the Glowing Chief
CheWchki against handsome young
Tom Mahoney. Raul Lopez, the
Spaniard, will meet Blackjack Ha-
der in the semi-finals.
CheWchki once cid a turn in the
boxing ring and has to his credit
a knockout over Max Schmeling
when the German heavyweight was
making his debut in this country.
Last week the Gypsy grappler ras.
sled Ginger the bear and although
he won he came out of the tussle
minus two front teeth.
Lopez appeared here for the first
time last week. Hader and Ma.
honey have exhibited their wares
en- the local mat before.
But with Tony Galento on the
program, DaWkins is expecting a
sell-out house. The r~oly-poly bar
Eeep-fighter has about as many
followers in Wilmington as in any
other city of like size. He is a nat
ural so far as getting into the pub
lie gaze is concerned and at no
time is he at a loss for a state
ment.
Galento will likely get a chance
to use that murderous left of his
a time or two tonight. And that
left hand of his along with his stout
heart is about the best in the bus
mess.
Doors to the exhibit building at
the stadium will open at 7 o'clock
and the first bout will get under
| way at $3.50 o'clock.
The Wilmington morning star., 1940-05-16
'FOXX PICKS HIS
ALL-STAR TEAM
Boston Slugger Selects Pres
ent-Day Players For Hitting
Power; Omits Himself

CHICAGO, May 15.- jimmy
Foxx, who qualities as an authority
on the subject Of hitting, lined up a
power-plus mythical baseball team
today which he guaranteed would
send chills through all opposing
mythical pitchers even on their hot
test days.
FoxX, the Boston Red Sox first
sacker who has slammed out eight
homers this season and currently
leads the major leagues in runs bat
ted in, emphasized his selections
were made strictly on consistent
smuggling ability, with defensive abil-
ity not considered. His mythical
club has a lot of defensive class,
how ever, and the only thing wrong
with it is that Jimmy modestly de.
clined to put himself in uniform"
Here is his powerhouse aggrega.
ton made up entirely of active play
ers: catchers - Bill Dickey, New
York Yanks; Ernie Lombardi, Gin
cinnati; Don Padgett, st. Louis
HOTEL COMMODORE = Washington,
D. C. Facing Union Station-Capitol
Plaza. Room & Bath from $3.50. Modern
ACKNOWLEDGEMENTS.
The Wilmington morning star., 1940-05-16
BY FELIX r. M'KNIGHT

DALLAS, Tex, May 15.-R)-The
leathery Texas coWhand, riveted to
his rim row seat by the elbows of
his companions, squinted through
smoke at the white man and the
black man that sweltering New York
night last August.
Down below, miles away the cow
hand swears, Lou Ambers and Hen
ry Armstrong were slugging.
The cowhand was a newcomer in
New York. The 81 he paid for that
bi%rds-eye seat represented consider.
able capital stock.
Ten months later the cowhand
had moved from the rim to the ring.
Lew Jenkins, the gaunt ex-caval.
ryman, cowhand and carnival fight.
er, cut Ambers to shreds to win the
generally recognized world light.
weight title.
Today Jenkins came back home.
The fight mob crowded around him
at the train. He grinned, shook
hands all around and protested rath.
er feebly that he wasn't a good
fighter"
Lewis shyness stops with his
mouth. On July II he fights the
other half of that pair he saw from
Ia oleacher seat, Henry Armstrong
The Wilmington morning star., 1940-05-16
CHICAGO DEFEATS
BOSTON, z TO 0
Larry French Hurls Two Hit
Ball To Best Strincevlch
In Pitchers Duel

BOSTON, May Is Up Larry
French's two-hit pitching gave the
Chicago Cubs a 20 edge in a tight
Iinned hurting duel with Rookie
Nick s~trincevich of the Boston Bees
today before a slim crowd of 1913.
Roth hurlers were in fine 1etlle
and I'M to the seventh inning each
had limited the opposing batting lists
to single scratch hits. French him
self started the blowoff with w OUT
IN the eighth. when rabbit" Warst-
Ter, filing in at second base for "Ba'
ma" Rowell, messed up his easy
roller.
French scored from first a minute
later on Stan Hacks booming trip
lie to deep center. Hack crossed the
Mate with Chicago's second run
when Billy Herman singled. Jim
Gleason followed with a single, but
Hank Leiber ended the rally by
striking out for the third time in
a row.
strincevich, who had limited the
Cubs to six hits and struck out
seven. gave way for a pinch hitter
in the Bee half Of the eighth. Dick
Erickson finished up for him, but
Bee batters could no nothing with
.French's delivery and ended by los
ing their fifth straight game.
The Wilmington morning star., 1940-05-16
Jenkins Moves From Spectator
Seat To Ring In Ten Months

"Only time I ever saw Armstrong
fight in my life was from that last
row seat last August" he says. 81
had a buck seal that night; couldn't
see him very well.
I'm gonna be ready fr Arm
strong, though. I've seer HIN in the
gym a couple of times. He can be
hit"
All Jenkins wants is that oppor-
tunity. He owns the two most dan
gerous hands the lightweight ranks
have known since Joe Cans. He
was the first mar to knock out Am
bers.
Quaint Hymie Caplin, jenkins
New York manager, pared the cham
plon's conversation to a minimum
with his own version of jenkins
greatness. He said:
Most improved fighter in the
business.
Armstrong? Just a little tougher
than Ambers. Harder to hit, I'd
say. But Lewie can hit ANYTHING
h a walks. And Armstrong; nor
NAL; he wailE.."
jenkins, reared out in Swsetwater,
Iexas, prepared to shake IL. CITY
and head for the plains.
He'll be around a couple of weeks
pe1ore getting back to New York to
start training.
The Wilmington morning star., 1940-05-16
Match Play Is Ended
In Frat Bowling Loop

Match play in the internationally
Bowling league last night ended with
the Sigma Gammas and Alpha One
gas still in a tie for second place as
they emerged victorious over the
Phalanx and Hi-Kappas respectively.
The Phalanx boys still hold the
lead with a four game margin and
the Hi-Kappas are in the cellar with
eight wins and 10 losses.
Abrams, of the Phalanx team, was
the individual high ore for the
highest team score for one game
with 523.
Team captains have been asked to
meet after the games next Tuesday
night to decide if the second half
games will be bowled in the city or
on the beach. Phalanx meets the Hi
Kappas Tuesday night and Sigma
Gamma will play Alpha Omega for
second place.
The Wilmington morning star., 1940-05-16
RUBELINC
IS ARCHERY FAN
High : Priced Rookie Third
Baseman Shoots Bow, Ar
row To Strengthen Arm

PHILADELPHIA, May 15-R-
In all the hullabaloo over Connie
Mack's signing of Benny Mccoy,
the free agent second baseman, an
other high priced infielder slipped
into the Athletics fold almost I'M
noticed.
Mack outbid a flock of other
clubs, contracted Mccoy for $45,-
900 and got reams of publicity for
his AS. But no one dug out black
headlines when AL Rubeling joined
the AS. AL came from Atlanta in
the Southern association and cost
S35, 900, a pretty penny for Connie.
Only two or three of the rockies
brought up last Spring cost more
than the AS young third baseman.
Connie thinks he is a great pros
pect.
Al is happy to be with Philadel-
phia because as a youngster he
idolized Joe Boley, AS shortstop
during the championship years Of
1%929-3O-31.
Rubellng had a comparatively
weak throwing arm while in the
minors and adopted a unique meth
cd of strengthening it. He took up
archery.
I'm no William Tell" he says
and grins. my best score was 589
out of a perfect 810."
He thinks he can handle the bow
and arrow well enough now to hunt
with them.
give been told that arrows are
more effective than shotguns in
getting deer" he says.
AL shoots around 30 in golf, bowls
and plays billiards. His hobby is
collecting pipes. He has nearly two
dozen.
AL is a bachelor but he is think
ing of getting married in the
fall"
The Wilmington morning star., 1940-05-16

FIFTH AVENUE WINS
team defeated the Lutheran Mission,
II to Z, yesterday afternoon at Rob-
ert Strange playground.
The Wilmington morning star., 1940-05-16
HUBBELL PITCHES
new YORK TO WIN
Veteran Hurler Gives Up
Eight Hits In Giants So
Win Over Pirates

NEW YORK, May 15-lP-The
New York Giants gave the Pitts
burgh Pirates a 5 to 2 humping to.
day with ~36-year-old Carl Hubbell
going the route on eight hits for
his second victory of the season.
The only runs he gave UP were
homers by Lee Handley in the first
and by Bob Elliott in the fouth.
Joe Moore started the Giants to-
ward their goal with a two-run cir
cult blow in the third and they went
on to get a run in the fifth and two
more in the seventh.
In the fifth Frank DeMaree beat
out a bunt and stole second, raced
to third when Arky Vaughan fumb-
led a grounder and scored on a sin
gle by Babe Young.
Mace Brown, who vas charged
with the defeat, was removed for a
pinchhiter in the sixth and the other
runs were off Duck Lanahan on a
walk, a bunt, a double by Harry
banning and an infield out.
The Wilmington morning star., 1940-05-16

vaughan. HUNS Dalteu III. fidIuIty
Moore 2. Elliott. Young 2. banning
Two base hits: Demaree, Glossop. Di-
Maggie. banning. Home runs: Hand
ley, Moore, Elliott. Stolen bases
Whitehead. Demaree. Sacrifice: OFT
Double plays: Hubbell, urges and
Glossop: urges, Glossop and Young
Lefton bases: New York 9: Pittsburgh
4. Bases on balls off: Hubbell 2, NJ
Brown 1. L%anahan 1. Strikeouts by
Hubbell 8, NJ. Brown 8. Hits off: NJ.
Brown 6 in 6 innings: Lanahan 1 in 2.
Losing pitcher: NJ. Brown. Umpires
Pinelli, Goetz and Reardon. Time: 2:05.
Attendance: 1924.
The Wilmington morning star., 1940-05-16

Cardinals; pitchers - Red Ruffing,
Yanks; Bucky Walters, Cincinnati;
Emil Leonard, Washington and Jim
Bagby, Boston Red sox; third base,
Ken Keltner, Cleveland, shortstop,
Joe Cronin, Boston Red Sox; second
base, Charley Gehringer, Detroit;
first base, John Mize, Cardinals; and
from left to right in the outfield,
Joe Medwick, Cardinals; Joe DiMag-
gio, Yanks and Ted Williams, Red
Sox.
"That team is selected strictly for
hitting ability" he said. ION a de-
tense standpoint I'd take Luke APP
ping, Chicago White Sox, or Arky
Vaughan, Pittsburgh, over Cronin,
and Joe Gordon, Yanks, or Bob
Doerr of our club W. Gehringer.
But when the chips r down I'll
take Cronin and Gehringer at the
plate"
Foxx again modestly sidestepped
when he named Mize, Williams, zoe
DiMaggio and Charley Keller CYAN
kees) as the four greatest natura,
hitters now in baseball. Exclusive
of pitchers, the collective lifetime
major league hitting average Of his
mythical team is 1928 plus.
At 80, Jimmy is in his 18th season
in organized baseball, his first hav
ing been spent with Easton of the
Eastern Shore league. Now hitting
an even 300, his lifetime majol
league plate mark is 1897 and his
World series average .344 Thos'
are but a few of his many remark
able accomplishments, but by nov
you are probably ready to insist tina
Jimmy join his own team.
If he does, Jimmy knows the prob
lem of figuring out who to bench il
going to produce a terrific mythica
headache for his clubs mythica
manager.
The Wilmington morning star., 1940-05-16
s P Q T S
Tar Babies Track Team
Wins Over Duke Freshmen

CHAPEL HILL, May Is.
North Cardinals freshman track
team brought its season to a sue
cessful close by easily defeating
Duke 50 1-3 to As 2-3 here today.
It was the Tar Babies third VIC
tory in four meets this spring. Ihey
nosed out Duke ga to 81 in an ear
Iier meet and also won the junior
championship of the annual caro-
linas A. A. U. meet. Their only de-
feat was at the hands of Navy ten
days ago.
The Wilmington morning star., 1940-05-16

,rrors: Mattick ?. French, Warstler
West. Miller. Erickson. Runs battef
in: Hack. Herman. Two base hit
Gleason. Three base hit: Hack. Stoler
bases: Loane, Sisti. Double plays
wNrstler. Miller and Scarsella 2. Left
on bases: Chicago 6: Boston 4. Bases
on balls off: French 1. Strincevich 2
Strikeouts by: French 5, Strincevich I
Hits off: Strincevich 6 in s innings
Trrickson 1 in 1. Losing pitcher: Strin
cevich. Umpires: Magerkurth. Stewart
and Barr. Time: 1853. Attendance
(octual) 1919.
The Wilmington morning star., 1940-05-16
GRIMES MARRIES

GRAND RAPIDS, Mich, May Is.
- CP - Burleigh Grimes, former
major league baseball pitcher and
once manager of the Brooklyn
Dodgers, and Miss Inez NJ. Martin
Of Des Moines, Ia, were married
here today.
The Wilmington morning star., 1940-05-16
ALMADA

SAN DIEGO, Calf, May 15.-R-
The Sacramento Solons reported to-
day that Mel Armada, veteran major
league outfielder, had been obtained
on option from the Rochester club
of the International league.
Armada was sent to Rochester by
the Brooklyn Dodgers this year.
The Wilmington morning star., 1940-05-16

IN THINKING =.
THREE RIVERS, Mich. (AP)-
The City club of Three Rivers
wants the local fire whistle o
sound twice-once when the fire
starts and then later on when it's
out. Too many citizens, they claim,
do a lot of needless worrying after
the initial alarm.
'They always used to toot the
The Wilmington morning star., 1940-05-16

whistle at least once-sn5
times they'd give ii = 0L1o Some,
toots-to show the blaze '9 o55. 4
tlnguished' and there Was Vas as es,
Their need for worrv ~ no flu.
l.. S. Dooley, a mercbaS v.Ap'alaet
Nov you 60 alona
a-.er the alarm is sounded 5g5 hours
down." 'e oura.s,
The Coolidge examiner., 1940-12-19
FROM OTHER PAPERS
THE SIGNIFICANCE OF THE TAX
LIMITATION VOTE

We note that the canvass of returns on the
general election shows that the "Tax Limtta'
ton" amendment to the state constitution, fall
ed by only few hundred votes, to carry.
We opposed that bill in the recent election
but We believe that state officials will do well
to analyze the meaning of the heavy vote which
was cast in favor of the bill.
Frankly our reason for opposing the bill was
not because we do not favor cutting down taxes
but because the bill itself had joker in it,
which would definitely cramp the states progress
in the future If 1t had passed
However, the underlying idea is right-that
taxes should be cut-which merely means that
unnecessary state expenditures should be ellml-
mated.
Governor-Elect Osborn has pledged, and most
of the legislators elected have pledged that
they will do everything they can do to cut state
expenses At the same time, they have set TOT
themselves the goal of doing good for the peo'
pie of this state.
The job they have cut out for themselves 10
a large one and they won't be able 10 let grass
grow under their feet while they wait to take
their seats in the state house. Every LEGISLATOR
every official who is due to take office on jan
uary first, had better go to work now, piailhlne
what will be done beginning on the very day
they take office.
The vote of the people on the tax-hmltatloh
amendment means that the people want thelr
taxes lowered. Voting for a man, VINO hau d
long list of planks in his platform may mean d
lot of things but a vote on an amendment or the
sort OF that tax limitation amendment means
only one thing
We think that every elected official IN Arizona
should pay particular attention to that vote
Chandler Arizonian
The Coolidge examiner., 1940-12-19
CONSUMERS GET COOPERATION

The consumer movement, according to
recent reports continues to grow. More
and more people, especially women, are
showing an intelligent interest in
packaging, grading truth-in-advertising
etc. These people are wisely determin-
ed to know what they're buying, and to
get maximum value for minimum ex-
penditures.
Fortunately for the success of the
movement, it is being given willing CO.
operation in two important quarters.
First, the manufacturers of the country
are showing praiseworthy interest in
improving their products, in frankly
and truthfully labelling them, and in
using advertising copy that tells the
story without going in for poetical exag-
gerations.
Second, American retailing is also do
ing its part to see that the consumer
movement achieves the success it de-
serves. The chain stores have led in
this, and other stores have joined in.
The retailers are seeing to it that pack
aged foods contain the proper quantity
and are of the described quality-are
helping to simplify and clarity grading
standards and terms-and are keeping
to the facts in their advertising and pro-
motional activities.
The kind of manufacturer or store
which worked on the principle that any
thing they could get away with was all
right, is going out of the picture. Busl-
ness today is fully aware that its own
welfare depends upon the consumers
welfare It knows that a "gyped
customer doesn't come back. And the
consumer is getting the breaks.