The Waterbury Democrat., 1940-03-02

she will be listed as 'Mrs. Taft. And her speeches will be straight campaign talks, avoiding anything that smacks of the chatty intl- macy of Mrs. Roosevelt's My Day.. The feminine personality angle, to which Mrs. Taft lends herself so effectively, is to be elim- mated.
 Dave 1ngalls, Taft's cousin and manager has heartily agreed with him about this, but others, including Mrs. Taft, have not.
 Privately, she was slightly piqued, but being a good soldier and a good sport, she readily conceded that her husband was the boss and promised to cam- paign along the lines he laid down as best she could.
 OH, YEAH?
 Forrest Davis, crack newsman recently employed as publicity di- rector, argued vigorously against this policy, but when he got no- where, sighed deeply and shrugged his shoulders. It was interesting to note, however, that shortly there after, despite Taft's orders, the advance press release sent out by Davis on the Taft's campaign tour through Illinois and Minne- sota began as follows: "The cam paign team of Bob and Martha Apparently Davis quietly used his own Judgment where he thought it was better than his boss.
 And so did the newspapers. Taft's efforts to prevail upon them to follow his "nO Eleanor stuff theories have SO far been unavail- ing.
 A leading Midwestern Republi- can paper notified the Taft head quarters that it was sending one of its women writers to accom- pany Mrs Taft on her trip through Minnesota, her home state. In- gals hit the ceiling and rushed Davis post-haste to see the man. aging editor, an old personal
 Davis pleaded with him to as- sign Q male political reporter to cover the story as regular political news. The managing editor laughed.
 Forest" he said, 'you know yourself that Mrs. Taft is great feature news. A wife campaign ing for her husband is bigger spNn paigner for a candidate. And especially when the wife was largely responsible for putting the husband in line for the presidency. She's great woman copy.
 q don't care what Taft thinks; his wife is a woman and 8 great personality in her own right. You know that as we'll as I do, and if you weren't on the Taft payroll you would admit it. We are going to send 8 woman to cover Mrs. Taft and cover her as Martha Taft, as herself. That's all there's to it."
 And 1t was. The woman writer accompanied Mrs. Taft and played her up as a woman and not as political campaigner.
 ET TU, MARTHA?
 Furthermore, Mrs. Taft herself campaigned among her home folks not as 8 politician, as ordered by her husband. but as woman and with heaps of Eleanor stuff". She bore down strong on the person. ality strings.
 Tn her speech at Winona, Minn.. she never mentioned her hus- bands candidacy. Her only reference to 1t was to e group of friends before the meeting. In her talk, she spoke about the pio- neers: her chlldrood in the sec. ton: people who knew her grand- dad, one of the first settlers; and about relatives and friends still living there.
 The speech was Q biz hit and made geofgoug personality copy for the newspapers. They played ID the angle Of sa1aFfha Bowers Taft comes hack Co Wln0nn", and not the TaftsfOF-p President slant he wanted.
 Tbe senator and bis cousins manager may De dead 1et against Mrs. Taft being Biean0Ffsod, bat the first crack Olls q the box she up and EIean0Tized hofEeii,
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