Glacier County chief., 1940-10-04

lions for General Public.
To Montana's many persons in
tcreSted directly or indirectly IN
mining, one of the key Industries
of The state, the address of Carl
J. Trauernan of Butte. president
of the Mining Association of Mon
lana. on the need of proper pub
Ijcity for mining and its associated
Industries, should be of great in
terCst.
Il is to inform the general public
of the value, development and progress
of mining that Trauerm3n would eS-
tablish this bureau. While our mining
MAGAZINES and some of our daily papers
arc doing a fine job Of bringing metal
mining facts to those already inter-
ested in mining Trauerman. stated,
we should also bring those facts 10
the entire American public, particular
" those not interested in mining.
one OF the greatest needs OF the
meal mining industry pom pT!hiarS
and successful ventures, Is public
relations unit to give honest publicity
to the metal mining industry and the
uses OF the metals. Concerted efforts
should be made to establish this pub
licity unit for the western states. with
branches in each of the mining states
to furnish information TO the central
unit"
This year I have been asked TO
outline the organization and functions
of a central publicity unit for our
industry.
The objects of the organization
should be:
l. To stimulate primary mine fl
nancing and developments SO that
new mines will be made TO replace
the mines that are being depleted.
CtirrNrt1otn the 0f
the metallic products OF our mines.
3. To educate congress and our ma
tional governmental bureaus, as well
as our state legislatures and state bu-
reauS, on the economic importance Of
the metal mining industry, so that
the metal mining industry (Which be-
ing liquidating industry, Is totally
different than any other Industry, is
not burdened with unfair taxes and
regulatory laws.
4. To educate people in mining states
and all over the United States that
although many of them are not dl-
rectly connected with the metal min
ing industry, most OF them receive an
indirect benefit from the stimulation
Of the metal mining industry. From
such an educational program the
people should be made to realize that
Of the expenditures made by typical
metal mining companies from 80 to
SO percent goes to labor, thus creating
purchasing power for goods produced
all over The United States; that %
percent is spent for equipment and
supplies, most of which are produced
in states other than the MEAL mining
states; that Is percent is spent for
transportation, and from 9 to II per-
cent Is spent for taxes 10 help supper
our city, county, state and national
governments.
A central publicity unit should be
established at some central point such
as Washington. Chicago, New York or
perhaps in q western city like Denver.
The publicity unit should be separate
from any other mining organization
and, to function properly, must be nom
partisan and unbiased in putting
forth its publicity. Although the pub
llclty unit Should be separate Or
ganlzation, it should Cooperate with
all the legitimate metal mining organ
iZatlons. be they local, state or ma
tional.
1 believe the unit should start in a
moderate way TO test It's efficiency
and feel its way rather than to start
in large way.
The unit sHould be headed by q
man experienced in the metz al mining
industry, who has the connections, or
can create them, that will give outlets
Tor metal mining publicity. 1t is not
SucA difficult job TO prepare metal
mining publicity but it is large
task to distribute the publicity to the
sources that will bring the items 10
the attention of the public that we
desire to reach.
Material for the preparation of pub
llcily items should come from the
state, local and national mining Or
carnations and should be carefully
checked Tor veracity and accuracy be-
lore being sent to the central publicity
unit. Other means of obtaining ma
terial probably will be developed by
the central unit.
To start such unit would probably
take $4,000 year or more and, if it
Is doing the work outlined, no diff
Guilty should be encountered in OBJ
tanning further funds to increase the
scope of its efforts.
The publicity unit should aid and
further, rather than try to duplicate
any functions now successfully per-
formed by state, local or national min
ing organizations.
Initial financial contributors to such
project should be those directly bene-
! flied by the stimulation of mining ac-
t1y1tles and increased sales of metals
This category includes mining ma.
/ chnery and supply houses, transpor-
tatlon companies and large metal min
ing companies interested in having the