Evening star., 1940-06-19
From the
Press Box
Joe's New Huberdusnery
Speaks for Itself
BY JOHN LARDNER.
Special Correspondent OF The Star.

SPSANS uOs HSSul
BY JOHN LARDNER
Special Correspondent of The Star,
NEW YORK, June 19 tNAN.AD.
1t was an ugly shock to Prof
Will Taub, the gents outtitter
who builds raiment for athletes of
all kinds from the jockeys to the
wrasslers and the stylish stouts, to
learn of the treachery of Mr.. and
Mrs. Joe Louis.
Reading piece about Louis in one
of those magazines which provide
reading matter for school kids and
pictures for adults who have for
gotten how to read. Prof. Taub
was thunderstruck py the news that
Mrs. Louis is dressing her husband
out of Esquire
To think that Joe would 60 in
for loud clothes after all the edu-
cation he got from mel" groaned
the professor, whose subdued greens
and blues and canatIes are famous
up and down broauway.
The fact is, conservative tailor
and Prof. Taub always has in
sisted on the softer shades of red
in his shirtings ana the more
mellifuous purples IN his suitings-
has got to draw tte line some
where. Most of them draw the
line at Esquire, on the theory that
the haberdaShery editor of that
sterling publication must have been
scared by barber pole as a kiddie.
Gets Effect by Crossing
Orchid, Watermelon
I've never seen a nan dressed ac-
cording to Esquire specifications.
From what Prof. Taub and other
sober merchants tell me, it must
hit you like punch in the nose.
From the tips of mis- lemon-colored
brogans to the crown of his sky-blue
dicer with the rolled brim,, by way
of his peach-bloom pantaloons, his
hellotrope shirt with the ochre
crossbarS, his mayOn,,aiSe Jacket,
his goats blood tie and his chinchilla
nose guard, the Esquire man should
be something to see. I guess you can
get the same effect by crossing an
orchid with ripe watermelon.
Beautiful though the theory is,
conservative gents outfitters like
Prof. Will Taub are firmly against
it. Thus, you can imagine the
heartache of the honest professor,
the first man to instruct Joe Louis
in the cult of nifty dressing, when
he heard that the champ had gone
Esquire.
And all through the Vaccinations
of a woman! Still, mans wife is
his weakest link. and I guess that
that is where Esquire aims its guns.
Devilish clever psychology, too.
Louis FoithfuIIy Studies
Volume by Snedeeker
Up to the time that Esquire be-
came the logical successor of st.
Nicholas, Joe Louis was a faithful
pupil of Prof. Taub. I we'll remem-
Der the day when Joe, lounging
around the professors laboratory
and watching the old alchemist
weave a peagreen mohair shooting
jacket Gas worn by the Earl of Abe
marie and Make Rosenbloom) on
his loom, began to think of setting
the course of his career in the
Prof.'s footsteps.
It was then that Prof. Taub, the
kindly maestro, presented Joe with
a rare copy of that scholarly mono
graph, "Snedecker on How to
Match Your Socks and Ties go
cents in cloth, ST in the morocco
binding).
Go home and study this volume,
Joseph said Prof. Taub. and some
day you too may be able to tailor
the waistcoats of Leo Durocher"
So Joe went home and the last
heard he was studying faithfully.
Joe Soid to Resemble
Coy Bird Of Porodise
Just when it was that the serpent
crept into this idyll of the gents
Quitting racket, I do not know
Leafing through Esquire in an idle
moment, Joe's wife may have been
strickland there's nice magazine
for you, striking a woman!-by one
of those harmonious Esquire get
ups, consisting of patent leather
shoes, mink spats, orange bathing