The Wilmington morning star., 1940-04-21
pHILCO's MODELS
PROVING POPULAR
psfute Common Belief Indus
try Must Depend On Sell
mo Low-Priced Units

,,r11SiaStlc reception accord
sensational Model LH-6 of
ed '. philco refrigerator line is
~, ,,4tir r~efutation of the common
CO, mn the part of the industry
fe''. must depend on selling low
ina units for its major market,
1"',. ,,, Jones. manager of the re-
" ,.,r division, announced fol
H7 a nationwide survey.
.rs., apreal OIL the LH-6 and other
-r IN Philco's entire advanced
'ho''. line is not based on price
&C. but on the fact that this new
49,. 4 refrigerator',' Jones explain
N.'" .'.r.yi5es brandnew services and
DC .r,snrss which have never be-
l'"' saq AVAILABLE in any other re-
~. .,,-- regardless of price"
~ ~. f.s been a widely accepted
-s4r5tsIng theory that the re-
-r,,rr market has approached the
..,,;an uoint and that future
f' ,,,,,s- he derived mailing from
S".' .o,-prlled field said Jones.
49,, srror Of this belief has been
..,5E revealed by the fact that
p,r.o LH-6 has become one of
f,sre,r-selling models in the in
...r, and the entire advanced de-
rrs has met with sensational
.,,s. a~erep-ance.'
~ commenting on the prestige and
,.;an already won by the LH-6,
n.inted out that it vas being
.s,,si IS the "yardstick" of the
.rsn,,r, much in the manner that
n.:r,os famous Mode 116 is recog-
..-o5 as the quality leader in the
radio field.
The modern housewife has learn
a. IN anpreciate quality in a refriger-
,-r with as keen judgment a. that
,yar,jsed by her husband in buying.
-, qntomobile.' Jones commented.
az, car.buver today chooses the mo-
All which incorporates all the latest
.,rrovements and even anticipates
sor4'opments which cheaper cars
,,r adopt a year later. Likewise
,s nave found that the housewife
: well aware that the refrigerator
,rhiea fails to keep pace with ad-
,,rcel design in order to cut costs
i M bargain regardless of the price
ta-."
Another result of Philco's market
survey was TO reveal the popularity
os PhiIco's separate giant-size frozen
food Compartment which is in addl-
,;.n 10 an oversize ice-cube chamber.
Jones cited this exclusive feature
Of Philco as an example of the ad-
1aneed design styling of the LH-6
and its II companion models.
our engineers recognized the
need Of some special provision for
frozen food in view of the fast-groW-
ing sales of these products" Jones
stated. Consequently, special atten-
ton vas given TO this feature and a
fuI.Eledged genuine frozen food com
rartmenr added, not a miniature,
makesa;ft space in an ordinary freez-
ir- unit
Services such as this, provided by
tie Philco refrigerator at no in
crease in cost over r~efrigerators OF
ordinary design. explain the enthu-
siasttc reception given our new line
and confirm our belief that a new
kind of refrigerator of distinctive
quality is what the public is de-
manding," Jones stated.
The universal approval won by
Philco's giant frozen food compart-
ment is also shared by the famous
Conservation, the survey showed.
This patented exclusive feature-the
shelflined inner door-provides 70
per cent more quickly usuable space
that is available in an ordinary re-
frigerator of the same cubic foot ca
pacity.
The success and acclaim won by
the Philco line in all sections of the
country is also due to a third out
standing service, distributor reports
revealed. This feature consists OF
an aluminium freshener shelf which
provides the highest type of etfl-
cheney in the Moist Cold compart-
ment because the dishes are placed
il direct contact with the cold and
themselves add to the refrigeratlng
surface in the compartments as they
become cold.
The amazing reception accorded