The Daily Alaska empire., 1940-03-31

A question which has been in the minds of all Juneauites and many who have visited the City in the past year has been answered.
 The question: Can the Baranof Hotel, with its beautiful and ex- pensive structure and furnishings, with it's excellent service and sur- prisingly reasonable prices, pos sibly prove successful financial venture?"
 The answer, given by Manager Robert J. Schoettler, with a smile of satisfaction on the Hotels first birthday, is:
 The Baranof is a going concern v
 On the evening of March 10, 1889, the Hctel which had cost $600,0 to construct was opened with gay first night invitational dinner, dance and party. In the 12 months since that time, the social and business life of Juneau has been something different than what is was before, The Baranof is directly responsible for this change.
 Community Hotel
 The Baranof has proved to be, as its builders intended, commun- ity Hotel, and success of the hotel has meant the success of the entire community.
 A profitable stopover tourist bus mess profitable for every Juneau merchant-has developed here since the opening of the Baranof A num- Der of big name' visitors have al- ready sent reservations for rooms during the 1940 season, Manager Schoettler says Such visitors spend almost unbelievable sums of money during their sojourns in Juneau, as has been illustrated by several recent examples.
 Besides the new wealth it at- tracts to Juneau, the Baranof has had the effect of encouraging other business properties in the City to improve their buildings. A modern fireproof structure, the Hotel has instituted definite trend here to- ward building in concrete and steel
 Anchor For Town
 "The hotel is one big thing which will anchor the town" as Schoettler puts it. That there will always be a City of Juneau is assured by the erection of such permanent struc- lures.
 The men who put their money into building the Baranof were pre- pared to get lesser sum in return. Their object was to build for Juneau instead of just for themselves. That the Hotel is keeping "in the black" is both a tribute to it's progressive management and proof of the need which exists in Juneau for such an institution
 The Baranof is wholly Alaska owned, and largely Juneau-owned The money which went into it's con- struction was money from Alaska enterprises reinvested in Alaska
 Dreams Come True
 Prominent Juneauites among it's officers are Wallis George, Secre- tary- Treasurer, man who has lived | in Alaska all his life, having been born at Sitka; J. J. Meherin, Presi- dent, for 30 years a resident of the 1 Territory; pr. w. w. Council, and l James V. Davis, to name only few. | These are the men who dreamed | about hotel in Alaska the equal | of any in the States and who saw l their dream come true in the Bar anof.
 Though it has all the rnetropeli- tan air of any Outside hotel the Baranof is neither expensive nor exclusive. It's cordial Invitation to Alaskans and Outsiders, from the booted prospector in from the creeks to the millionaire just stepped ashore from his yacht, is come as you are.'
 Rates start at $2.50 single and $4.00 double. Even in the States, accommodations at comparable hotel-and there aren't very many that compare-would come higher than that. Every one of the Bar a pOf'c 1n0 ronfac ic ry;kL, hotl, l