The Waterbury Democrat. [volume] (Waterbury, Conn.) 1917-1946, 1940-05-11
SOUTH
BRITAIN
BRIEFS
by BILL GARRIGUs

When we write the world reads
Il. Just the other day this column
tried 10 do an educational Job for
the manufacturers, citing cases Of
lost energy when merchantlisers
sent salesfolk into an area where
the manufactures sold goods d.
rect TO the trade, We mentioned q
cull made at McCarthy's store, and
we lauded Henry's reaction and his
choice Of another brand. The Ink
wasn't dry OH that copy before
an official Of o acknowledgement
company called on Henry McCar-
thy, Esquire, with O slightly bel
ligerent cough and q demand for
an explanation. The man got an
explanation, all right, but what we
want to know Is why that call
wasn't made on the author? When
you sign q column and the paper
prints your photograph, II should
DO plain to even an industrial top
ranker that YOU are not trying TO
avoid responsibility,
Tho trouble with industry and
merchandising today Is that not
one outAt In o thousand has any
more idea Of public relations than
one Of our rustic hill jewellers. The
average manufacturer turns his
advertising over 10 some favored
nephew Of n majority sotckholder
and let's Nature take It's course. He
forgets that whether he IL selling
chewing gum, baking powder, cut
lcry or rubber overshoes, u lot
depends on dealer support and on
public acceptance. suppose y
man could buy Winchester rifles
or Ford automobiles direct? How
many dealers could you get 20
stock up?
Out here at crossroads stores like
McCarthy's, Contlons, Mitchell's
and Tyler's, customers with cash
IN their jeans come IN 10 buy and
not TO shop. They will keep on
coming II the manufacturer uses
Just the normal amount OF COM
mon sense. They'll quit when the
goods don't hold up 10 expecta'
lions or when public rela.
tions department Of that manu-
faeturer lays an egg. Public rela-
tons is q mighty important item,
especially when trading with
Yankees.
Justine Morgan was the sire Of
some mighty fine horses. The
Morgan has carried more cavalry
men 10 glory than any ether breed.
He has hauled timber from slopes
where ordinary horses would hest
tate 20 travel light. Morgans are
regular, and then some. They
know the score.
At the Howard Clark farm, over
where Deacon Mitchell once raised
some bumper crops there's q Nor
gan stallion that rates high.
stands with all four feet on the
ground, and faces the world with
the heart OF a lion. II more peo-
pie would buy Morgans. and II
more se-folk knew how TO APP
preciate them, this would be a bet
ter state TO live in. The State Of
Connecticut sent some OF her best
blood to Vermont TO carve out q
paradise In the wilderness. Trans
planted Yankees up there were
the FIRST to develop the Morgan
breed. It's comforting when a
Morgan horse comes back here TO
live with other Yanks who know
lhorsefesh.
Getting back 10 merchandising,
the llveliest team on the road To-
day Is made up OF an Englishman
and o German who peddle auto
parts hercabOuts. There's just
enough native rivalry between the
two 10 grab business.
Oliver Gilbert has gone jitterhug
on us at last. Despite his years
Mr.. Gilbert was recently seen mo-
toring In the rain with the top Of
his fiashy roadster furled and the
raindrops pelting his smiling face.
Auto tops are made to protect one
from the weather. Only the very
young drive with the top down
these days.
Ed Warner reports Q good run OF
bullheads In the Pomperaug. Ed
says that dandeli0ns are better
this year than ever before and
that cowsIips are also extra juicy.
with plenty Of FISH 20 fry and
with greens NJ the doorstep, what
more can . man ask for?
Those new speed limit signs are
not big enough. Folks still drive
too fast on Main street and too
many visitors throw their empty
beer cans IN the gutter. The trou-
BILE Is that the fast drivers never
seem TO run over the beer cans
II they did. maybe they would
slow down.
Lana Turner sports the latest 4
lapel gagets. The Metro oldwy1
Mayer stariet accents her navy woS
e..kf wttfl. a alaA -. alnnsa safea Uyfaa