The potters herald. [volume] (East Liverpool, Ohio) 1899-1982, 1940-08-15
The Cherry Tree
Where We Hutchet Out
The Truth
Q "NICE MONEY"
O LABOR EDITORS TALK
. LABOR PAPERS
FOLLOWING
Q ADVERTISING CAN BE
CLEAN

/
ADVERTISING CAN BE
Forbes Magazine isn't noted for
friendship to labor and in the case
now in hand it probably isn't print
ing its piece for the sake Of labor.
But it's a good job anyway-and
worth talking about here.
r. l.. Mccormick writes the piece
about the special edition men and
"book" men who clutter the field of
labor advertising and skin the legiti-
mate field Of business that ought to
go to the established labor paper and
the established official magazine.
Mccormick estimates that the
"take" of the special edition boys per
year runs, conservatively, at a mil
lion dollars.
One promoter in one state is credit
ed with having taken close to $780,
600 in his 20 years of operations.
That is mice money" for those that
get it.
Meanwhile the legitimate weekly
publications go hungry.
X X X
Labor editors have talked about
these evils for years. They have talk
ed and talked and talked
And yet, even today, there are
advertisers who fall for the special
edition stuff and the annual "book"
idea that couldn't be dynamited
into giving five-buck note to
real paper for real advertising.
Many labor papers go along with
the special edition idea, because it
promises quick money in a dry and
dull season.
Special editions, put on by the paper
itself, are sound and legitimate adver-
tising media. It's when the "we
boys" gangs get hold of them, often
by misrepresentation and fairy stories,
that the damage is done. THEY GO
OUT AND SWING THE CLUB AND
USE THE SHAKE-DOWN, leaving a
trai! that the honest editor has to
spend the rest of his life wiping out.
Labor papers, by and large, have
no use for that poison. They hate it.
x x X
There is no cleaner field in the whole
advertising picture, than the local la
Dor paper. The local labor paper has
a loyal following, it is part of the
labor movement and honest service
has to be its policy.
There is no reason for the army
of racketeers, porch climbers and
second story men who travel under
the high-fown name Of Especial
edition men," equipped with a line of
argument that amounts to the buying
and selling of the good name Of la
bor.
And so it's a good job to see any
magazine take q crack at the safe
blowers whose one idea is quick
once-oVer and a fast cleanup, depart
ing then to fresh field Of innocent
and unsuspecting victims.
The local labor paper is hurt, the
advertiser is convinced that unions
are shady propositions. and everybody
is hurt. Everybody, that is, except
the crook who rides in and rides out,
collecting as he rides and with no good
name to get hurt.
x X X
This paper has preached the idea
Of getting behind the local labor paper.
One good way to help local labor
paper to keep clean, produce a good
paper and reflect a good, clean move
ment is to give it the support it de-
serves - MAKE IT DEPENDENT
ONLY UPON THE LOCAL LABOR
MOVEMENT AND ITS HONEST
FRIENDS.
Many a sermon has been written
about this general theme.
Advertising is useful, legitimate,
heaIthful business. But when the ad-
vertiser is victimized into using an
illegitimate medium to tell his story,
then nothing can stay clean.
x X X
This newspaper is the enemy Of
the whole foul nestful Of racketeer-
ing advertising promoters who mis-
represent labor, offer a fraud and
shoddy medium and offer the adver-
tiser "protection" which he doesn't
need and couldn't buy.
Readers, unions and business men
can combine to help keep the frauds
out of the way. Again, the best way
is to offer UNITED SUPPORT TO
YOUR LEGITIMATE LOCAL PA
PER. Run up the old, old motto,
still good: "Not a cent for tribute. :"
-CMW.