Evening star., 1940-01-20
Social Life Is
Necessary to
Women
Going to Festivities
Inspires One to Be
Well Groomed
BY PATRICIA LINDSAY.

\
Two men I know constantly debate
whether women dress to impress
other women or to allure men! One
argues that wives certainly grow
slack in their personal grooming
after a couple Of years Of married
life. Once she gets her man she
loses interest!
The other argues that no woman
would wear the current stylish hats
If she was trying to attract the at.
tention or admiration of mentor
men think the hats are crazy!
Therefore she must dress to impres.
other women.
It truly doesn't make any differ.
ence why women dress up, as long
as they do now and then. Some
women I know vie with their female
friends In wearing the most expen.
sive, the most glamorous Of clothes
Other women I knew wear soft felt
brimmed hats because they feel "mer
like those sports hats" So I thinl
the feminine motive for wearing
finery Is evenly divided.
The only fault I find Is that the
majority Of women do not primr
up often enough. A woman should
not let one week pass without getting
In her best bib and tucker, after 9
thorough body grooming, and going
out to some minor or major festivity
Getting out In the company Of Other
men and women inspires good
grooming, and also serves to reward
us for the time we spend keeping
attractive. If a woman never goes
out she has little incentive for keep
ing lovely looking-unless she gets
a personal satisfaction from simply
preserving good looks.
Give a woman q handsome new
evening bag, or long white gloves
or new hat and she Immediately
begins to plan where she can go to
show OF her new possession! That
is, If she is not too discouraged from
the trial and tribulations of life
Then she needs q weeks holiday
instead Of q new bonnet! Or she
needs both!
Pretty clothes and other orna-
ments were meant to be enjoyed not
only by those who wear them but by
those who see them. That is why
women adorn themselves-and men
too. We are beasts Of habit and II
would be too easy to eat and sleep
and work In deadly routine, If the
old social game was not being played
Our minds would grow dull, we
would grow introverted and progres.
sion would cease. Social life Is
necessary to us. It was created by
men for inspiration. Let's keep II
going.
I'd like to urge every woman to be
daringly gay every once in a while
as q flllip to q nicked morale. BY
that I mean spend q little more
money on nice clothes than YOU
ordinarily would, more time gettins
yourself prettied at q salon or al
home, and more hours having a good
time. Instead Of meeting q frient
for luncheon in your old hat, buy 9
new hat and meet her for Dime,
In place you always wanted to Il
:nd take In the best show in town!
Or If that seems too tame In com.
parison to what you usually do TO,
diversion, dress up in q startling new
formal gown and attend the gayes,
ball being held In your set. Dt
something that stretches q point
Wear new makeup, q new mai
polish. Dress your hair differently
have facial! In other words, "gt
to town." as they like to say in Hol.
lywood! Plan something that viii
inspire you to be q raving beauty
and give you 50 good q time that yor
Will have pleasing memories of 1,
long afterward.
Gay. carefree, joyful hours ART
few In life and We should plan t<
capture more of them, as long a.
we DO not neglect our ordinary
My new makeup leaflet gives
you some grand suggestions for
new beauty. Write for IL, care
The Evening Star, and inclose .
sef-addressed, stamped (3-cent)
AnvAlNnA