The Hardin tribune-herald., 1940-03-28
Hardin, Montdnd
March. 18th. 1910
TO: John Q. Public
FROM: A. Businessmen
RE: The Magnificent Incentive

The system Of free enterprise we have olWoYs known
in America under attack as pess ana pIHaa!oi
choos In its Stead offered regnened coHecnVlsi
society under the label OF "a way OF lite We ore 1oG
that this social ORDER one in which every lnolVou
will aside selfish interests and labor only Tor the genera
good.
The supporters Of the principle OF tree enterprise IN TINS
country do not oppose all change They part OF rod
lion which ocually has inspired and produced some OF the
They puYed major role in the monu1nenul chonge OF TINS
lmd Of from wilderness TO lqnd OF fruitful tT1ns ana
teemnq cities But they believe in holding tust to the pl
ciples and practices that survive mere change
The advocates of the American business system OF free
enterprise believe strongly that the established and tested order
the fundamental principles Of present way Of life hold
more hope both for the individual and for society whole
hon the order that is proposed
deolsic they may be regard TO their hopes ond their
aspirations and the by which they set their course for
the long strec but they realistic in regard TO whC ex
perience and eutY wisdom have taught them about things
as they ore people they find them They know in simple
fashion thot and selfish in the pure and pre-
else sense insofo they think first OF themselves and their
omiies They appreciate and encourage men who strive
nobly with the lofty oim OF serving humanity in the mass But
they recognize that OF everywhere work best in
the hope of individual reward in keeping with the voue Of
their services
The advocates OF free enterprise ond individual nitotve
business know ho have this country system under
which every man who does his best advance his hap
pness nd hot Of his immediate dependents occompshes the
utmost for society in the aggregate They know hu to that
extent each obors for u This system Of magnificent incen
tive makes possible for TO rise ond climb as high as
his talents will take him No one poorer because Henry
Ford worker in the ranks himself hos roveed for
down the road of human achievement and many thousands
have thereby been enriched by his efforts.
The system Of free enterprise has frequently been termed
the system Of the profit motive More accurately it should be
called system Of the profit cd loss motive. There is
element Of risk business enterprise and usually the
greater the risk the higher the profit te-for those who win
The red American business does not demand
tee Of profit for the commercial risks he tdkes He does
pect opportunity to tdke his chance and to receive dnd
enjoy his reward he should He expects pay his losses
when he loses: dny particular business unprepued
to accept these terms he is driven out by the competition Of
other business who prepared to accept the
siblY ond the risks Of industry return for fr chance to
profit.
Within reasonable limitations onY enterprser under
system is free to engage in the business OF his CHOICE
hundred factors and shape the destiny Of the venture
undertaken But yet bureaucratic brain has mGndged
to devise system Of ufcal control that approaches or
competition uld the free flow Of supply and Of demc1d
Those who work for wage sulary have as much at
stoke in this incentive system does the enerprser the
investor They participate in larger portion Of its profit
They prosper in proportion the enerpser investor pros
pers.
The force ond fire OF this forward the profit
motive 1t is the snus, the incentive, the bedrock Inspire
ton for all who would strive hdrd for security and those
special suisfdctons for which men ore ulwoys seeknq
Sincerely yours
obpop (Sgned) A. BUSINESSMAN