Henderson daily dispatch., 1939-08-31
Season Will
Be 71st For
This Market
100000 Pounds Is
Goal Set for Sales
Volume in What Is
xpe cite d to Be
Greatest Season Ever
Had; Optimism Pre-
walls Over Outlook.
by FRED NJ. AILEN, JR.,
Sa4eS SpperviSOr henderson

4, f&ccO St4FI-HG.
For thu ceVer ty-1 consecutive
year, the fende son Tobacco Mar
ket will open at 8 a. m. Monday
morning, September IL, returning the
welcome chant of the auctioneer back
to the city for another season, which
will not end until the last pile of
tobacco has been knocked out to the
highest bidder
Absolutely no facilities have been
overlooked this year to make this the
most successful and most SatiSfac-
tory in tie long story of the mar
Ect
One of Inc first to originate the
idea, the Henderson tobacco mar
ket will again operate under the
more practical halliday selling sys-
tenn, SO faVOrably received for the
first time last year. This system was
unanir, 'usly approved last year as
it guarantees at least four full half
day sales each day and insures
against blocks, one of the worst fea-
lures of the old system from the far
mers' standpoint.
AS usual, double sales will be run;
however, each house will have a lon
SCI p0IlOo lOt SGlll1lS, JISL
IS was the 5 asst year. Whether
house gets 3irst (morning) or a
second (aftei llOon) sale, it will be
guaranteed = zee and one-half full
hours of continuous selling time.
Tw1 IS of Buyers.
Virtually 'A ,ame staff of buyers
will return " he Henderson mar
ket this year representing all the
major companies. There will be two
sets of buyers again, and officials
feel sure that if the need presents
itself, third set will be established.
The buyers on the Henderson mar
ket are not ew-comers-most of
them live in Henderson the year
round and have their homes and
families in the city. They are an in
tegral part of the civic, church, social
and business life Of the community.
They are not young, inexperienced
buyers, but are seasoned by long
years of experience, and are inter-
eSted in seeing local planters receive
a just and full price for their to-
baccO.
Capable WarehOusemen.
Henderson's warehousemen are
unusually well fitted for their pro-
fessiOns. l say professions because
they are qualified by years and years
Of actual experience in every phase
of growing and marketing tobacco;
they are familiar with every detail
from planting on through to obtain
ing the highest market price for
every basket placed on their floors.
Few changes have been made in floor
fOrnnc Of tho
same well-known men will be found
again back at their posts in each
house when sales begin
Optimism Over Outlook.
Officials on the Henderson mar
ket are highly optimistic over pros
poets for the 1939-4O selling season.
Prices are expected to be good, al
though slightly lower than last year
due to the large increases made in
tobacco this year throughout all
belts. While tobacco in many sections
suffered considerably this year, Hem
derson and the surrounding territory
have been benefited by exceptional
ly fine seasons, and tobacco which
will be placed on Henderson floors
beginning s )tembeY 7 is of the very
finest qu ~ ciga'e7tc tobacco that
can be grCN Ii, and ~ varying types
to suit ever buyer. whether for
domestic Use or foreign consumption.
Slogans for Market.
Cali Roads Lead to Henderson"
has been selected as "co-motto" of
the familiar 1868, Henderson has paid
highest prices for all grades" slogan.
The Henderson radio program, car.
ried daily over Station WPTF at 6:25
O'Clock each evening, has as its OPEN
ing theme hundreds of cars moving
along TIC highways to Henderson.
se sle gan, Cali Roads Lead to
henderson S true in more ways
than one--tif5t, in that wherever
you are, there is direct road to Hen
derson, and second, all roads lead to
henderson because traffic flows TO
the city and market of more and bet
ter advantages. This has been true
since 1868, when only one warehouse
stood in henderson, and from that
one house the market has grown to
the large proportions as we know it
now. Over seven acres Of well-light-
ed floor space are maintained for the
farmers " s. o. he Henderson
market.
$500" esle Pounds Is Goal.
Due to extremely adverse grow