The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-06-07

Today us view the exhibitors side of this
ssnoorpa'ron triangle and see what viii happen when
double features join the other relics Of the in the Smith
oman Institute.
In the first place regardless of the Of the Screen
Book magazine poll in which this newspaper will participate
on June lh the public has been responsible for the
feature policy The demand for more for the money"
forced exhibitors to give the public two feature pictures
stead Of and the exhibitor had little choice comply
EreH today heater operator Who knocs has
riH tel you that nnlcss he has outstanding production
otter on single feature program. the shopper ia pass
hm bg and 10 the shom house Where taco pictures
beng shocn.
exhibitor concerned he is better off financially
with good single program
feature program provided he given the by
in both
The single feature enabling
hhor to get show his schedule
In the double billing productions
exhibitors by the studios
any difference how long he picture his
are greater fact in
the percentage he must the
e pictures over Just to accommodate his patrons and
he hoped to rich financial
money had he allowed the pictures to 40 and put in new bill
And So we find the exhibitor in the position usually
cuped by the middleman the nut in the nut cracker
with the public bearing down the handle and the
Queer the other Some Of his patrons want single show
ings and the others want double.
That very condition responsible for the national
Book double feature poll in which Tacoma Times
reader VIII have the opportunity TO vote. knowing the
American people and having observed their actions at election
me am fearful that when the poll is taken only those who
oppose double features will vote and while the
show landslide in favor of feature bills Il will not be
Indicative of the true conditions.
~ th0se WhO fdr0r the present system double
MoWth9s HM rally TO the &edoHsy uH the ones
Who rant change then and then oni niH toe reaiu kom
Whdt the pubies cShes this pitai subject Lsuav
me man Who IS satisfied UH do nothing protect his salts
faction bu the Who dissatisfied t turn heapen and
earth to get whathe wants and that's the usually
does get it. :.
am of the opinion people among
make the motion
double features and that the opposition confined
TO those who comparatively few during year
do know that most OF those who complain
matter the higher
people who do not attend the theaes regularly
certain picture they
rather selected pictures
In anything else the bill.
happen to know that the ma jOry Of those who
regularly support the motion picture houses
whom the movies are the major entertainment and in
many cases. their only This group does
nave It's bridge parties its country club golf
numerous social functions which make up the life
those whose incomes are in the higher bracket.
The man who has but dollar or a dollar and n half
all the movies his will buy and the second feature il
as important TO him the first
The fact that his boss finds IL a bore doesn't make II o
pdtcudy Uhen MS boss eaUe the edter after he has
seen the picture ne desires to No makes him stan
rms newspaper carries the time schedules for all first RIM
houses and eater wH be glad to answer phone call
hqurtng as 10 the starting time Of the production he wshes
10 see he hat 1t right ION the nose the picture
fough and teaue before the second feature begins n he .
satisfied, then eUerybody wiH be happy.
sincerely hope that when June 18th rolls around and this
vote that single reader this column will express his
or her opinion on the double feature problem.
~