The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-09-30

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Tshs !, VIVA Yoa.~ .'unaon rsel.
fsr.~ ~ro1nx Mr.. Llnceln.- W.
thssiag Hssxhss- and ether eus.
standing psesafss have eosns along
thsss has hsea . larss audiences
ready and eager 10 receive thsus.
The Americas art inausiry
has e~ss In sxiss<aes oaiy %
seAss --a pesteA considerably
ir>s shsn th~ nlhiloai spAs Of
MAS hfs. n - observing ID.
tifsteeh anniversary BY mar
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sssss 10 predscs ~assstalnmest
Tor she - 90. 80 Americans
asa iSo. -. 80 mevieseers In
The res~atsdes Fl the world who
ats~sd motion pictures every
Uc<k-
The motion picture faces a
challenge today 10 retain the gains
a the past and TO forge ahead 10
iis maximum usefulness in meet.
ing new and changing conditions. .
WIN ". Nays. president Of the Mo-
ton Picture Producers and plstrlb-
utcrs Of America. said recently.
The occasion Was . reunion az
those national citissn groups which
FIRST met with him seventeen years
AGO 10 launch and participate In .
partnership effort with the indus
try 10 achieve . two-fold purpose:
CD improvement Of the quality OF
pictures. and t1l improvement Of
The quality Of audience spprecia-
lion.
What b aoae In future, Mr..
Hays sunphaaised, must be
brought aheut. - In the past.
"shroagh pastnership with the
nwhakc.s Ne sakd.
The challenge today 10. Where
DO We 90 from here. maintaining
esery gain. improving everything
We have done that seems good but
moving fsarlsssly into . consider
alton Of what might be done better.
we have opportunities new
for further intensifying the
service Of motion pictures. In
doing this, We will meet the
challenge Of the future with a
stepped-up determination to do
al that We can "a develop the
maximum usefulness Of the
motion picture. Ihave consun-
mate faith In the ability 20 do
this. We must be sure that In
this service Of entertainment
W. ars doing together al that
Ne ought 70 do.