davidaulloa/AmericanStories huggingface dataset:
Montana labor news., 1939-10-05
Good and Welfare

On motion that carried all local
unions were requested as soon as
possible to send letters addressed to
the Assembly urging the city coun-
Gil to carry out their contract with
the Great Falls Housing Authority
and protesting any further delay.
These letters are to be sent to the
secretary of the Assembly so that
they may be used in the future for
evidence before the city council.
Considerable discussion was had
regarding the Home Oil controversy
and President Steinmetz reappoint-
ed Al Biallas to succeed John Clark
on the Home Oil committee. The
other members of the committee be-
ing Austin Thompson and Lindsey
and Shonen.
Delegate Clark of the Smelter-
mems reported briefly on the nego-
tiations with the Anaconda Copper
Mining Company in Butte during the
past week and criticized openly the
action of the international officers
of various trade unions in selling
the Miners and Smeltermen down
the river" He stated that on next
meeting night he would give a full
and detailed report of the negotia-
tions and requested that all dele
gates to the Assembly be present.
Executive board will meet We'd
nesday night at the Assembly Of
flee. All members urged to be
present. Matters of importance to
be discussed.
Local unions are requested to take
advantake of the stenographic serv-
ices available at the Assembly office
at reasonable rates.
Montana labor news., 1939-10-05

One good answer is found in the
editorial columns of The New Re
public for Sept. 13. Briefly, this
liberal magazine argues that we don't
need to come in at all. The reasons
are worth thinking about.
zone curious fact about public
opinion in the United States, dem
onstrated by the conversation of the
people one meets and by popular
polls, is that while almost nobody
wants this nation to participate in
the war, a large majority believes
that eventual participation is in
evitable'," the editorial says.
Just what do they mean by that?
A democratic nation, the great ma
jority of whose citizens do not want
to enter a war between foreign pow
ers, can hardly be compelled to dc
so. The obvious fact that other
nations much nearer the conflict
stayed out last time, and are doing
so now, does not occur to those who
accept these slogans"
The editorial then suggests that
those who talk about the "inevit-
ability" of American participation
"really mean something much
simpler. In part of their minds they
already want to get into the fight.
1T would help us to make up our
minds sensibly if we admit this fact
instead of blaming fate for the call
to arms. When inevitability makes
us fight, we have no choice, but
when we ourselves want to fight we
can still exercise reason and re-
straint."
La gaceta., 1939-10-12
de entenderlo Y muchos 10 han

de entenderlo Y muchos 10 han
conprerdido. tcGos pueden en-
.ar5er.o rcroc .oc q-a gcciar-
ran a r-n0o. ouo.7cn los cue
no qJioren camb.os, nj an ideas
nj en- t@cnicas; los 1ue consila-
ran cue h triurfs3o en- 81
jusgo de Ia vida y quiare con-
ssrvar los frutos lie SIS viot2-
rias sin i1rortarles 10 que les
ccurra Q los demas.
Poned a los desempleados a
una labor productive, para su
pr5pio uso y 81 benef;cio; e5ta-
blecer una economic subsidia-
ria para la quinta parte de la
po5.aci6n nacicnal depend;ente,
en- la que Sc puedan hacer indie
pendientes y m|antenerse a ST
mismos bajo Tn sistema coope-
rativo controlado dsmoerathca-
mente. De esa manera Sc puele
quitarles de una manera perma-
nente de encima de las espaldas
de los lontribuyenteS, donde es-
tan hoy Sc les convierte de nus
vo en- ciudadanos que Sc respa-
tan c. vez de indigentes desm0-
ralizados; Sc les da ell der,cho a
esperar, a construir su future '
a ~poseerlo.
jQue haria este a nuestro sis
tema actual de lucro? Lo dsja-
ria exactamente donde esta, pa
ra bien o para NAL. A decir YER
dad, lie quitaria a la industrial e.
socorro de que disfruta. Lo la
ma "~socorro' a la industrial,
tan pronto como los empleados
han gastado su dinero en- u
pr6xima cadena de tiendas. Pc
70 csc socorro a la industrial es
un espejiSmo, un fuego fatuO,
una def~raudaci6n de la peor cla-
Sc, porqre constituye una deu-
da que los industriales, los con-
tribuyentes tienen que pagan Ell
Ell future, y 81 10 pagan por i'm
puestos al capital o por medic
de la inflaci6n, clio nj importa.
(COntinuLrd).
La gaceta., 1939-10-12
LEGO A NEW YORK
Ell VAPOR IROQUOIS
Ell NAL tempo no les dej6 pen
sdr en- los Submarines

New York, Octubre l2.-Con
entera seguridad, luego de un
viaje tormentoSo, por ell ma
tempo, arrib6 aver ell vapor a.
mericano Iroquois, con SIT pa
s~ajeroS americanos y escoltado
por la escuadra de los EstadoS
Unidos. Dos destructores lie a
compaharon hasta la entrada de
la bahia.
Ell lunes pasado, el captain a.
vis6 a los paSajeros de la ame-
naza de que ell vapor iba a ser
torpeadeado por un submarine,
amenaza que no cristaliz6. Mas
de 1000 personals recibieron a
los viajeros. La Sra. Margaret
Quilligan, dijo: "estabamos tan
mareados, a causa de las tor
mentas, que no teniamos tempo
a pensar en- los submarines. To-
dos los p~aSajeros sc alegraron
cuando vieron a los destructo-
res"
En- eli barco Sc hizo un minu-
cioso registro en- busca de bonn
has y explosives.
La gaceta., 1939-10-12
(Por Arthur OjedG)

Uno de los programs mas
"rapidos'' Sc presentara aqui el
domingo, al mediodia, en- Plant
Field. Drivers campeones de
st. Petersburg, Sarasota y Mia
mi competiran.
Jim Speed" Cantwell, cam
pe6n de Sarasota y uno de los
mejores drivers" del estado,
manejara un Rickenbacker
Special. Cantwell Sc inscribit
hace dos semanas, pero no pudc
llegar a tempo para las carre,
ras.
Luther Keene, photo tampe-
no, llevara ell tim6n del "Clear,
water Specia'. Keene no ha pc.
dido ganar reguarmente, pero
asegura que en- esta OCCASION Sc.
"a ell vencedor.
Bob Hayes, veterano de New
York, hizo una prueba en- la pis.
ia, aver, y cubri6 la distancia dc
la media milla en- 33 segundos.
solo 5 segundos mas que ell IRE.
cord' de Johnny Hicks.
La gaceta., 1939-10-12
WRIGLEY NO ESTA AUN
DECTDIDO ACERCA DEL
2UESTO De
(Por Arthur Ojeda)

Chicago, oct. 12.-El propie-
tario de los Cubs de Chicago,
Mr.. Wrigley, dej6 salir algunas
cosas de su pecho, en- el dia de
aver. No esta aun decidido So
bre ell contrato de manager de
Gabby Hartnett, para 1910. En-
cuanto al lanzador Dizzy Dean,
asegur6 que sc quedara con ell
club siempre que acepte una re.
baja en- ell sueldo.
Ccmentando la labor de So
novena en- 1889, Sc expres6 asi:
"Salvo raras ocasiones, no !u-
cieron como I'm verdadero team.
Ami me gustarfa descubrir IA
causa".
"Con respecto al regreso de
Hartnett, no estoy aun decidido.
Lo que sc haga sera en- benefit
clio del team. No he hablado IA
da, r~eoientemente, con Hart
nett. Su conrato finaliza en- Di-
ciembre."
Dean sc puede quedar con
.nosotros, pero no sera con un
sueldo de $4,000"
La gaceta., 1939-10-12
10 QUE 70 GREG.
Viene de Ia Ia. pdg.)

(Viene de Ia Ia. pdg.)
Todas y cada una de esas tran
sacciones van a ser manteni-
das firmes y fuertes para per-
mitir que salgan exactamente
las gotas de lucro que pueden
ser extrafdas, y no mas. IPue-
de hacerse tai cosa? Mi res
puesta es que ell costo de ha-
cerlo eXcedera en- muchas We
ces a la ganancia, y que ell fl
nal sera la disminuci6n de la
production y la misma negra
tormenta de la inflammation.
Hace treinta y tres amos que
trate de explicarle al pueblo nor
teamericano esta paradoja de
nuestro sistema econ6mico; eS-
ia escasez producida por Ia a.
bundancia. No ha pasado un So
10 ano desde entonces en- que 20
no haya presentado ell analis .
y ell remedio, en- libros, folletos,
articulos de revistas, discursos
polfticos, etc. No hace mucho
que emprendi una campana que
dur6 IA meses y en- unoS doscien
tos mitines pGblicos y por Ia
radio, decia 20: "Tenemos diez
milloneS de desempleados, de
ahora en- adelante, de que debe-
mos cuidarnos; puede que a ra-
tos sean menos, pero csc sera e.
promediO, Y despues de la pr6xl
ma depression seran veinte mi
Homes. Diez millones de desem-
pleados y sus familiaS signifi-
can una quinta parte de la po-
blaci6n norteamericana vivi,n-
do de la carload pdblica de aho-
ra en- adelante".
Ell remedio para esa situaclon
es tan simple que un nino pue-
La gaceta., 1939-10-12
Los cambios en- las Ligas Mayores
eras bases de tres clubs estan a la venta
POR ARTHUR OJEDA)

los nombres de Babe Dahlgreen
de los Yankees; Greenberg,
de 10 Tigres de Detroit, y Ze-
ke Bonura, de los Gigantes.
Uno de los managers que ha
recibido principal atenci6n es
"Onkel" frankie Frisch, que
volvera al juego como pilot1
de los Piratas de Pittsburg.
Los Dodgers y los Gigantes pa
recen muy interesados en- los
hermanos Warner, shortstop
Arkie Vaughan, outfie'dcr
Morrie Van Robays y ell pit
cher Truett Sewell.
I'm rumor que parecia ir
siendo cada dfa mas caliente,
Sc ha puesto completamente
frio ahora. Els ell concerniente
a Bucky Medwicl, ell "hombre
mGsculo" del st. Louis. Sam
Breadom ha rechazadO todas
las ofertas, aunque algunas,
como la de los Dodgers de
Brooklyn, eran considerables.
La alta direction de los Yam
KEGS piensa pasar a Babe
Dehlgren, que hizo un gran
trabajo este ano, a los Carme-
litas de st. Louis, en- Gambia
por ell gran bateador George
McQuinn, que va una vez per-
teneci6 a los Yankees.
Los Tigres parecen dispues-
tos a desprenderse de Green
berg y dicese que ira al Wash
ington en- cambio por ell short
stop Cecil Travis, ell pitcher
Ken Chase Y alg1n dinero en-
effective.
La gaceta., 1939-10-12
500 TICKETS MAS Sc HAN
ENVIADO A MIAMI
(Por Arthur OjedG)

Ell tea mde football de la Uni
versidad de Tampa hizo aver
ci6n del coach Pix Pierson. Los
muchachos locales estan en- mag
nifica forma para ell juego con
los Hurricanes, en- Phillips field.
Ell sabado por la noche.
Ed Howell, Steve Barsdis,
Champ Williams, y Waisly Zai-
ko ofrecieron brillantes demos
traciones.
Los Espartanos haran hoy u
ma p~ractica ligera, va que Pier
son no quiere exponerse a que
Sc lastime uno de sus dirigidos.
mo ooncedemos ventaja a
Miami. No hay un hombre aqui
que no este SECURE de nuestra
victoria frente a los Hurrica-
nes".
Sc por SECURE que los siguien
ties once hombres responderan
al "pito" el sabado por la no.
che: Tony Kolka, y Cecil Reed.
ends; Waisly Zaiko, y Jack
Newlands, tackles; Bob Ford
yce, y Orlando Molina, guards
Bill Fisher, center; Howard
Beynon, Champ Williams, Al
La gaceta., 1939-10-12
DEPORTES
(Viene de de la ga. pdg.)
LOU GEHRIG ENCUENTRA
UN EMPLEO EN- LA CO.
MISSION DE PERDONES

New York, oct. 12.-Lou Ger
rig, uno de los mejores bateadO.
res y jugadores de base bail df
todos los tiempos, que hasta ha.
ce POGO cubri6 la primera base
de los campeones del mundo, TIC
ne hoy IN nuevo puesto.
"El Hombre Hero del base
ball pondra su talento a procu-
rar la correction de los errores
humanos.
Nombrado por ell alcalde La
Guardia desempenara ei puesto
de Comisionado de Perdones
con un sueldo de $4,000 anua-
les.
"Yo creo', dijo Ell mayor, "que
sera I'm intelligence comisiona-
do. Servira ademas de inspira-
ci6n y esperanto a los j6venes
que han encontrado muchas di
ficultades'.
Esto significa Ell complete re-
trio del captain de los campeo-
mes mundiales, en- Ell base ball,
despueS de su impresionante re
cord de 2130 juegos c~onsecuti-
voS.
La gaceta., 1939-10-12

UN CAMPEON DE LA VELO-
CLAD COMPETIRA EN- LAS
CARRERAS DEL DOMINGO
La gaceta., 1939-10-12

Benz, y Milan Buchanan, backs,
Nueve de los once hombres de
Tampa son novatos.
Los oficiales nombrados son
Lou McMasters, Dick Hunt,
Jack Puryear Y Ray Edwards
Los oficiales de la Universe,
dad de Miami hicieron aver ura
llamada, por larga distancia, pr
diendo mas tickets.
Ell administrator Straus ha-
bia enviado mas de 800 tickets
y aver Sc mandaron por correo
500 mas.
Por 10 menos 1000 fanatics
de Miami haran ell viaje.
Grandes preparativos Sc ha-
cen para entretener a los visi-
tantes.
La gaceta., 1939-10-12
(ContinuLrd)

8. I'm terminoe escolar de nueve me-
ses, pero sin d r los salaries a los
maestros.
A.. No crear nuevos empleos o titu-
los, con adicinoal compensation y mucho
menos sacrificando a los maestros Y acor-
tando ell periodic de classes.
5. Poniendo toda la re~sponsabilidad
por la operation y m~antenimeinto de los
Standards" educacionales sobre ell Supe-
~rintendente, Director de Education Y d.
r~ectores de las respectivas escuelas.
Icuelas en- un alto nivel, vote por
La gaceta., 1939-10-12
E

La linda nina Antonieta Ga
ravella, hija de nuenos amigos
de esta casa, cumple hoy cuatrJ
amos de edad.
JuntO a suS padres, esposos
Ofelia y Salvador Ciaravalls,
amiguitas y amiguitos, pasara
un dfa feliz.
Por la dicha de Antonieta y
de sus papas hacemos sinceros
votes.
La gaceta., 1939-10-12
RADIO

WSUN-62O NBC Features
600 The Guest Book
6:15 Clyde Lucas orchestra
$50 Francis P. Matthews
AS News local)
TOO Fred Waring orchestra
7:15 l Love a Mystery
1880 Football Predictions
7:45 NBC Dance Orchestra
800 One Mans Family
$50 Those We Love
300 Good News of 1910
10 700 Bing Crosby Show
IL 700 Tomorrow's Headlines
II is King Jester orchestra
IL 80 News
La gaceta., 1939-10-12

1l;30 Jan Savitt orchestra
1920 Ray Noble orchestra
1880 GorLy Jamc- crcLesrra
1866 News Gummary
OBS Features
6:G2 News
6:,5 EDWIN c. Hill
els Michael Loring. songs
$50 Major George Fielding
GAS Today in Europe
700 Supper Melodies
7:15 Judith Arlen songs
1880 Jazz Etudes
500 Ask-It-Basket
$3.50 Strange AS It Seems
300 Major Bowes Amateurs
1000 Columbia Workshop
1920 Knights of Columbus
II 100 News
II :G5 Max Plattner orchestra
Ills Art Kavelin orchestra
IL 80 Benny Goodman orch.
La gaceta., 1939-10-12

Ell cicl6n que levantaron los
Yankees, en- la serie mundial,
ha desaparecido de la atm6s-
fera; pero los cambios y ven-
tas empiezan "a soplar" ahora
Las primeras bases han ST.
do prominentemente mencio-
nadas en- los cambios, sonando
La gaceta., 1939-10-12
= POR Ell PRESTIGE Y Ell PROGRESO
DEL SISTEMA ESCOLAR

Los ciudadanos E. J. FICARROTTA,
H. C. TURNEY y R. J. WATERSTON Jr.,
candidates a apoderados escOlares, repre-
sentan ell sentir de los amigos de la escue-
la y Ell progreo en- la ciudad de Tampa.
La plataforma por ellos preparada,
c%ontiene estos 5 importantes puntosr
/. Mantener a las escuelas separa-
da por complete de la politica.
2. Hacer los nombramientos de
maestros y otros empleados sobre la base
del m6rito, no del PATRONAGE politieo.
ST lie interesa m%antener las Z
estos tres candidates en- las ElecC
La gaceta., 1939-10-12

LOS ~ESPARTANOS FINAL-
IAN SU RUDA PRACTICA
PARA Ell JUEGO DEL SA-
BADO
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03
It's Easy To Order FtAcdon Want Ad Call Miss Ake, Main 35
Real Estate Tor Sale

Speciel earoein. 81 700
THIS Is an unusual bargain. To-
Gated near Lincoln high school
and Ss,h and Yakima business
district. A beautiful corner,
flowers and shrubeery. some
fine bearing fruit trees A lovely
flve-room house in extra fine
condition inside and out New
plumbing. fine electric light fin
lures. plenty Of light plugs lots
Of huilt-in features. and large
hreakfss, nook. Outside owner
must cut the price for quick
sale. Reasonable terms. Nc. 20,
North End Gift. 81 800
A RARE opportunity, A good
well-built seven-room house, in
fin, district. all streets paved.
Located ON beautiful corner.
Four rooms downstairs. three
up. ltss gift at the price; $3.50
down. SIS monthly Why paw
rent No.
SEE US FOR FARMS
c. +. MASON co. Be 42o5
New Location - iioe Pacific
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

COAL a. very low cost Ess nut %.
egg lump. o.. BR 3735. evenings
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

Real Esss.e Tor Sale

~, ACRES SACRIFICE
81 .ses IF sold this week. this
dandy place win be sacrificed,
Three room plaster house. city
water and iights. poultry house
for 1000 hens sssa cash. bal.
snce easy.
40 ACRE BARGAIN
DON'T buy = farm until YOU have
seen this enc, - acres goosi
soil In cultivation Barn that
cost 5000 90 build, Cement
milk house. room farm house.
On paved highway. - miles
south ct Tacoma. Fun price
$500. easv terms
90 ACRE SACRIFICE
so IN cultivation. balance pasture
new four room bungalow. large
harm. creek. lights Out "
town owner says sell Il Pull
price $3.50.
LIsTrNGs wASrEpl
s. {. B. AND
Farm Specialist
RI No. :. box 35t. Tacoms
GA 22ep-w
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

THREE ROOMS. bath. first floor
heater. wood range isundry usJs
22s No. Tacoma NAH oosf
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

COAL--Aonsreh, MCKAY. Bone o.
upl wood Hillsdsls fleL o. ll|s
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

HEAVY piantr ends. heater sood a.
o. worth. or oy cord GA o14s
TILL THEM you saw IT IN
THY TIMYS
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

sPECIAL-Big rick ain. plsner ends,
s275. Quick del Ga 1913.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

HOMES FOR SALE
POPULAR PACIFIC AVE.
LOVELY modern bungalow. beau.
tiful grounds: close to Ssth and
Pacific: So 800.
MODERN stucco bungalow. close
to 10th and Pacific. $500.
BEAUTIFUL modern bungalow,
close TO 43rd and Pacific, $3.50.
SOUTH TACOMA
MODERN Broom bungalow, es-
cellent condition. one block from
school. 1880
Great Northern Really Co.
4ls Wash. Bldg. MA ste2
Evenings GA 1854
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

TWO ROOMS. nicely furnished 81
So FAWoett Mr. AcKim rear 0
inquire Main Ooei
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

BONE DRY o. q. tie slabs. Cndei
shed one year. AL grades 'ofes'
wood. s5 so up. GA 1854.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

DON'T throw your Urea AWAY Irsde
them In on nsS o. 11ed ones J1nd
ara Park Ave. 0ervsee.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

BACHELOR APTs. %. 81. tWo room.
- garage ~. 1915 South :
TppERIaI,-Ci.sn apt. hot. cold
water sie1 So YAKIMA
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

FURNISHED housekeeping sparf men
with gas. ~ month Adults onll
1871 Tacoma ave.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03
Abner Forge,s Himself.
LII ABNER

A. E1 ssT s rtAI Is sn; Is fsE5 BIZ soe
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

BIG LOADS. good ls-in. fir. % SO.
block and slab. ~ so. DRY SLAB, 70
cord. Garland 1906
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

Mufphy's Recspped Tires
WILL ave you more nties Per dollar
wesg ike new ptliiy euafsrte<d
1901 So rse. Way. o. labs
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

KIgNEAR APIS Two rooms partial
ly furnished. utilities. Division At
K MAin BAH
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03
Patent Attorneys

RI ELLIOTT. Gas Rust BIO Bh SO
Patents Trademarks Free ko''Oe
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

3o-DAY sPECIAL-Upland lie sls b
~ so cord. Block ana SLAB. - 30
cord. Main 0756
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03
Novelties

Alaskan NOVELTIES SHOP we
duplicate anything OUT OF VOC
Phone Pr 1874. 6o3 90. Aoe"S'
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

FIVE ROOMS furnished. Sixth
sy. district. SIS
E. M. PkVeP co.
2s0s sixth Ave. Ma AIS
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03
furnished Apartments

THREE rooms electric range. a
utilities garage t2b. l2o4 No ~
MAIN 622e
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-03-03

J r. THOMPSON M D SKIP D.
eases Blood tests. S35s FselIIC'
Imperial Valley press., 1939-06-02
KeI|oss Company
Using Extensive
Newspaper Adv.

Last week Kellogg'S Rice KriSpieS
were advertised in the Press Thurs
day afternoon and the Post Friday
morning in 40-inch copy. The ad
was run in conjunction with the
sampling of Ell Centre homes with
the same produce.
The effectiveness of the promo
ton was increased a great deal
by the fact that Ell Centro grocers
featured Kellogg's Rice KriSpiesx
in their own advertising at the
same time.
The Kellogg company has re-
Gently returned the major portion
of its advertising appropriation to
newspapers.
A new schedule on Kellogg's Corn,
Flakes started in this weeks issues
of Thursday and Friday in the
Press and Post, respectively.
Kellogg executives report that
they have found from experience
that no other medium is as flex-
ible, as powerful, and as we'll suited
to their advertising needs as the
daily newspaper and they have
selected the Post and Press as one
of select list of papers carrying
! Kellogg advertising,
Imperial Valley press., 1939-06-02
SUCCESSFUL ADVERTISING REQUIRES
THOUGHT AND CAREFUL PREP ARATI0N

great many business concerns don't do as much
advertising as they should because they are not en-
thusastc about advertising. They would be If they
ever gave it the serious consideration it deserves.
1t seems to that if we had store restaurant
or an insurance office we'd first examine business
closely and find out just what we had. Then we'd ad-
vertise whatever features thought made our store
what have you attractive to prospective
customers. We'd get enthusiastic about our own busl-
ness in ads and cOnUince the public that we really
had something different. We wouldn't just list mer-
chandse, give it brief description, and name its price
We'd give it character Give it personality! Make the
feel that he just HAD to have that particular
article service of ours! We'd keep at it day in and
day out. Maybe we'd have to small space so
we'd use small space-BUT we'd and it unit
every man, woman, and child who ever looked at this
newspaper would know and beleUe in US and want to
buy especially from
Advertising in this newspaper could do all these
things for any advertiser who would be willing to study
his own business some and devote little time and
thought to his advertising. We'd like to help some bust
ness man do just tha-one that really Interested!
We think we could surprise lot of people!
Imperial Valley press., 1939-06-02
Volume | - No. 33
RichfieId Oil Co.
Opens Refinery at
Watson, Calf.

The wheels began TO turn ano
smoke poured out of the stacks
at the new Richfield gasoline re-
finery at Watson, California, last
week
Construction on the refinery be-
gan about the middle OF September
1897, when ground was broken and
the first concrete was poured. Over
5000 900 was spent by this com
pany in these Improvements to
bring TO the Pacific coast one OF
the finest gasoline refineries in the
west.
The plant is capable of handling
a charge of $4,000 barrels OF crude
oil daily. II carries the largest cleo
trical load of any refinery in the
world. There are % bubble-co
umns ranging from four TO thirteen
feet in diameter and weighing from
go to 140 tons each. The water
system cools and circulates 35 5000
900 gallons daily supplied by five
wells. $50 TO 300 feet deep.
According TO petroleum engineer
ing authorities, new processes have
been installed in this plant which
are unique to the petroleum in
dustry. These new developments
have made it possible to distill
gasoline which gives more power
and smoother performance.
Imperial Valley press., 1939-06-02
St. Clair Resigns
And Retires from
Union Oil Co.

At a meeting of the board of
directors OF Union Oil Company
OF California held today, Mr.. L. P.
st. Clair, chairman of the board,
rendered his resignation from this
position and retired from active
participation in the management
of the corporation. However, Mr.
st. Clair will continue as a men,
Der of the board
In his letter of resignation Mr..
st. Clair expressed his desire to
be freed from the responsibilities
of business life, and called atten-
ton to the fact that his present
age exceeded that prescribed in the
retirement policy of the company.
Mr. st. Clair has a long record
of achievement in the oil industry,
and has been connected with the
Union Oil company for thirty years,
much of that time in an executive
capacity.