davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1939-01-30
Shell llAnnounces
Building Of New
Super Station

E. r.. Burnett, Shell Oil Co. man
ager for Imperial Valley, announc-
ed this week, that the company had
obtained a permit to modernize It's
service station at 7th and Main
streets.
$1,000 worth CT improvements
and new equipment will go into
making the station one of Ell Cen
tro's finest and most modern, Bur
nett stated. The new station Will
be what Shell terms one of their
"Super-Service" stations, equipped
to give all types of service.
Work started on the station jan
uary &c and il will be completed by
February 26, Burnett stated.
He also said that local subcon
tractors and labor were being en-
ployed on the job.
Imperial Valley press., 1939-01-30
Goodrich Workers
Oppose Change

LOS ANGELES, Jan. 30. UP)-
Five hundred employees of the B. F.
Goodrich company struck today fo:-
lowing the posting of a company
bulletin ordering the return of the
eight-hour day instead of a six
hour day. effective today.
The strike order was voted yes
terday. Company officials said the
bulletin carried no suggestions OF
pay reductions or reductions in per-
sonnel.
The increased hours. officials said,
were due to improved business con-
ditions which increased plant pro-
duction from 60 to 70 per cent.
Imperial Valley press., 1939-01-30

Bernshouse attended the Mt. Sig
nal home department meeting at
the home of Mrs. Charles Downing
Wednesday, Jan. 18.
Mr.. and Mrs. A. w. Cary had as
their guests Sunday Mrs. J. +
Richie and daughter Doris or
Holtville. In the afternoon Mrs
Cary accompanied Mrs. Richie ana
Doris to the home of Mr.. and Mrs.
Don Freeman.
Walter Nanni and A. l.. Berns-
house motored to San Diego on a
business trip recently
Mrs. j. r. Connolly returned
home Tuesday evening from Los
Angeles. where she spent several
days visiting her son-in-law and
daughter, Mr.. and Mrs. Bob Fields.
Mrs. Della Baker called at the
home CT Mrs. F. w. Leng Tuesday
afternoon.
Mrs. L. C. Hawk and Mrs Robert
Hawk attended the University CLUB
luncheon at the Barbara Worth
hotel Saturday.
Mrs. A. L. Bernshouse and Mrs.
F.. w. Leng called on Mrs. Ralph
Gray of Jasper "Wednesday after
noon.
Imperial Valley press., 1939-01-30

the Los Angeles gift goods show
She returned Thursday.
Western Auto Supply Co. will
publish a two-column by eleven
inch advertisement in the Press
February l and the Post February
2.
Walter Heine has reserved space
en- Permutit water softeners for a
10l2 -irch ad February 9th in the
Press and February 7th in the Post,
18 inches in February 13th's Press
and February 14th's Post, and i0i2
inches in February 20th's Press and
February 2lst's Post.
SafeWay Stores will publish a
three-column by 15-inch advertise
ment on Airway coffee February 9th
in the Press and February 10th in
the Post.
Imperial Valley press., 1939-01-30

physical nature, age and destiny of
the universe is literally limitless,
Professor Barton said today. In
other words, "the sky's the limit"
Although science has learned not
to indulge without restraint in
sheer speculation, it is a historical
truth that estimates of astronom-
ers have always fallen short Of the
actualities."
1T is probable" Barton said
that some of the first data obtain
ed with the 200-inch eye will be set
down as errors because of theii
magnitude, or because of their un-
precedented nature"
Imperial Valley press., 1939-01-30

selling should have a big supply of
incidents and problems overcome
by him or her to write about. Writ
ing about your sales experiences
and analysing. them will help you
whether you WIN or not and you've
6 change each week to make dol
lar for your trouble. Literary per-
lection will have no bearing on the
judges decision. Originality OF your
method of overcoming sales resist
ance, analysis of situations arising
in your sales work, and alertness
on your part to figure out the
angles in selling will
Sharpen your pencil and win the
dollar and the first week out--show
the boss you're interested in your
work and he'll be more interested
in you'll
The winner of this weeks contest
will be announced in next weeks
Business Review.
Imperial Valley press., 1939-01-30
Beysc',|ag Speaks
Al Alanlo-verde
ALAMO-YERDE NOTES

The Alamo-Verde farm center
met Thursday evening, January l9
at the Verde school. The meeting
was opened by the president, Ben
Stahman, who introduced the
speaker of the evening, Frank
Beyschlag. Mr.. Beyschlag spoke on
Economic Problems"
A play, Letters" was given, with
Mrs. H. Beckwith, Mrs. l.. w. Arm
strong and Mrs. K. Omlin acting
the parts The play was directed
by Mr.. and Mrs. Robert Hawk. The
meeting was well attended.
Mr.. and Mrs. Fern Cary had as
their guests Sunday, Mr.. and Mrs
Lcnnie Horton and daughter Betty
of Ell Centre.
Attending the Alama-Verde home
department meeting were Mes
danes Charles O'Connor, George
Mellor, F.. w. Leng, D. Mckenzie
c.. E. Tuttle, II. K. Law, Earl Davis
Charles SiegriSt, l.. V. Keffer, H
Ogan, j. r. Connolly Della Baker
w. T. Melbourne, Robert Hawk, l.
C. Hawk, I. D. Preece, A. L. Berns-
house, Mary McCielland and Miss
Florence Glenn.
Mrs. CT. C. Collins is spending
several weeks visiting relatives in
Los Angeles.
Mr.. and Mrs. l.. c. Hawk ano
Mr.. and Mrs. Robert Hawk were
joint hosts at a delightful dinner
party given Tuesday evening at
the L. c. Hawk home. Guests were
Mr.. and Mrs. Frank BeySchlag.
Mrs. S. L. McCrory and Miss Flor
ence Glenn of El Centro.
Mrs. Jake Neidiffer and daugh-
ters Carolyn and Dolores spent
Monday and Tuesday in Hemet
visiting at the home of Mrs. Mel
differs parents, Mr. and Mrs. w
l.. Freeman.
Mrs. F.. w. Leng and Mrs. A. l
Imperial Valley press., 1939-01-30
Volume | No. %
Hills Bros. Coffee
Representatives S
Visit EE Centro

J. L. Aydelotte, Hills Bros. coffee
branch sales manager Of Los An
peles. and Hal Sharp, Valley Hills
representative, called at the offices
of the Pcst-Press this week.
Aydelotte stated c long-term and
ambitious advertising campaign will
be initiated in the Post and Press
about the middle of February. He
also stated that Hills sales are gain
ing an ever greater prominence in
this territory. Hills sales record
was in a large part due to con-
sistent newspaper advertising, Ayde.
lotte stated, and the fact that loc2'
rccers tie in their own advertis'ne
and merchandising displays with
the Hills Co.'S advertising programs
in the newspapers.
Imperial Valley press., 1939-01-30
JUPITER PLUvlUS, DANE NATURE
RESPOND TO AD PLEA!

If Dame Nature and Jupiter Pluvius won't get to-
qether or the wind won't stop blowing, the weather
won't warm up, then advertise for 1t!
That's what the merchants of Fontana, California
did in clever bit of stunt advertising full page OF
individual ads ran in the issue of December To-
The heading the page read:
eve want rain, We, the undersigned merchants
hereby advertise for rain. We asking for one men
of rain on or before New Years Eve December 81 1888
advertising has failed and to prove our faith
in its value will pay for ads upon the delivery
of said one inch of ran-and in does not arrive
the Herald (the Fontana neWspaper) Will stand the
cost of the ads
And the merchants were not deceived in their faith
for not one inch several arrived before the dead
nein fact started raining before the had hard
ly gone to press.
Yes it does pay to advertise, even for rain
An unconfrmed rumor had it, afterwards, that the
Pasadena merchants and chamber of commerce were
going to get together on doube-truck advertisement
for sunshine on New Years Day if the rain hadn't
ceased when it did
Imperial Valley press., 1939-01-30
Ell CENTRIC, CALF.
Eastside to Run
3Ads in February
In Post and Press

Eastside has reserved space for
advertisements in February on their
ale. A two-column by eight-nich
ad will run February in the Press
and February in the Post, three
column by seven and half inch
ad February 10 in the Press and
February II in the Post. and an
ether 2X8 in February oath Press
and February 25th Post.
Imperial Valley press., 1939-01-30

grown steadily during that time
and we feel that a large share of
the credit should go to our news
paper advertising.
Naturally, when we play up serv-
ice in virtually every ad we have
to be ready to back up our claims
and give our customers the service
we claim we will or they would lose
faith in our ads. So far, I believe,
we have backed up our advertising
and that's the main reason it does
have genuine pulling power, Nc
Neece concluded.
Imperial Valley press., 1939-01-30

'aS such to the business advisory
council which met here with Hop
kins last week. But the United
Press was informed that it was
outlined to some of the business
leaders who conferred earlier with
Hopkins.
From these conferees word sifted
through the business community
that the new secretary of COM
merce has in mind:
l. An effort to conciliate the ad-
ministration's dispute with the
electrical power industry.
2. Obtaining agreement among
the Congress of Industrial Organi-
cation, the American Federation OF
Labor and business an amendment
Of the National Labor Relations
act
3. A plan to make the business
advisory council more active and
influential in effecting an appease-
ment policy.
4. Constructive railroad legisla-
ton
A spokesman for Hopkins neither
denied nor confirmed the report,
but said there was mo comment. =
Washington representatives OF
business group, however, were con-
vinced that the outline was a sub
stantially accurate forecast of
what is coming here to be known
as THE Hopkins Plan"
Imperial Valley press., 1939-01-30
A Three Days Cough
Is Your Danger Signal

No matter how many medicines
you have tried for your common
cough, chest cold, or bronchial irri-
tation, you may get relief now with
Creomulsion. Serious trouble may
be brewing and you cannot afford
to take a chance with any remedy
less potent than Creomulsion, which
goes right to the seat of the trouble
and aids nature to Soothe and heal
the inf1amed mucous membranes
and to loosen and eXpel germ
laden phlegm.
even if other remedies have failed,
don't be discouraged, Try Creomul-
sion. Your druggist is authorized to
refund your money if you are not
thoroughly satisfied with the. bene-
fits obtained. Creomulsion is one
word, ask for it plainly, see that the
name on the bottle is Creomulsion,
and you'll get the genuine product
and the relief you want. (AdvO
Imperial Valley press., 1939-01-30
CaIexican Held
On Kidnap Charge

Ira l.. Baxter, 40, is held in the
Imperial county Jail on charge OF
kidnapping 14-year-old girl in Cal
exico Saturday and taking her to
Los Angeles.
He and the girl, daughter of his
estranged wife and her former hus-
band. were arrested in Los Angeles
and brought back to Imperial coun-
ty.
Mrs. Ruth Baxter, mother of the
girl. signed the complaint charging
Baxter with kidnapping. Bail for
Baxter was set at $4,000.
Imperial Valley press., 1939-01-30
NEWS ITEMS OF BUSINESS ACTIVITIES

Mrs. L. H. Grassland of the Polka
Dot Shop returned Friday from Los
Angeles where she attended the an
nual spring market week.
M. o. King and Mrs. King were
in Los Angeles this week for mar
ket week, returning to Ell Centro
Wednesday evening. Kings stated
that they placed many orders.
j. Duke Johnson and Mrs John
son returned Wednesday evening
from attending market week in Los
Angeles and reported orders placed
at the merchandise showing were
already arriving.
Among the many FL Centre mer-
chants attending market week in
Los Angeles was Lucy Deaton, who
returned Thursday.
Mrs. Neil Werning of the Style
Shop was in Los Angeles this week
for the annual spring apparel show
ing.
Gordon Scriven, j. c. Penney Co
manager, reports splendid success
in the stores foundation fashion
preview held last Tuesday
B. L. Hamburger, Sears ROebuck
Co. manager attended the furnl-
ture market in Los Angeles this
week, returning Thursday.
Ben Herring announced this week
that he is now independent and
sole owner of the Imperial Valley
Chrysler-Plymouth leadership, with
no connection with any other deal
er.
Mrs. Lila Reed Scott. gift goods
and chinaware buyer for I. V. Hard
ware Co., was present this week a
Imperial Valley press., 1939-01-30
High Court 0kays
States Use Tax

WASHINGTON, Jan. 80. CUP)-
The supreme court today approved
imposition of Californias three per
cent use tax on goods taken into
the state by the Southern Pacific
railway and the Pacific Telephone
and Telegraph company.
The tribunal affirmed twin rul-
ings Of a special three judge north
ern California federal district court
approving imposition of the tax and
rejecting the companies contentious
that it constituted an illegal inter
ference by the state with interstate
commerce.
Imperial Valley press., 1939-01-30

HNC W wal oN"ISo ~ CSAPAOoNSd Wy
the Czecho-Slovakian crisis and
has continued ever since perhaps
as part of an uncompleted plan
for storage reserves in anticipa-
ton of a later crisis"
'The two Fascist nations, Ger
many and Italy" the report said
have shown anxiety to increase
stocks and little tendency to relax
restrictions on wheat consumption
IN the face Of larger domestic sup
plies"
Prepared by Drs. Helen c. Farms
worth and Holbrook Working, the
report said wheat shipments to
Imperial Valley press., 1939-01-30

Europe through mid-January were
the largest in seven years.
"Government-auth imports
into Germany" the report contin-
ued, were particularly large, and
considerably in excess of the years
import requirements for consump-
ton.
practically the only concession
to wheat consumption made by the
German government has been a
change in requirements for admix-
ture of other flour and wheat
flour. Last year seven per cent
maize flour was specified, whereas
since Oct. l, 1882, four per cent po-
tato starch has been required"
Imperial Valley press., 1939-01-30
State Extension
Director in I.v.

B. H. Crocheron, director OF the
state agricultural extension service,
called a conference of valley ex-
tension service workers in the court
house Monday morning.
Crocheron, who will return to his
Berkeley office Tuesday, discussed
valley farm problems with Farm
Advisor Frank BeySchlag and his
staff.
Imperial Valley press., 1939-01-30
Aged Negro Dies
In FL Centro Home

Mack Beasley, 50, Negro, died at
the home of a relative in Ell Centre
early Sunday.
He arrived a week ago from Al
kansas and lived with his sister,
Mrs. Ada Smith at 142 Brighton
avenue He came west in hope a
change of climate would benefit his
health. .n. =.
The body is at the Lemons NOR
tuary pending funeral arrange
mentS.
Imperial Valley press., 1939-01-30
McNe Use
Ads w ekIy for
Ten-ye ar Period

1--WE have advertised our business
in the newspaper for 10 years, j. b.
McNeece stated Saturday. we
started a regular weekly program
of advertising in 1923 and have
had an ad every week since that
time
surely, I feel that it has paid
u.s." he continued, "our business has
Imperial Valley press., 1939-01-30
Frost Floral Co.
To Open New Shop
In Indio Feb. Ist

Mrs. Media Heah Frost, president
of the Frost Floral company, flew
to Indio with pilot Rex Richards
last week to conclude a deal in
which she acquired a location for
another unit of the floral COM
pany. The new Indio shop, design
ed to serve the entire Coachella val
ley, will open February l.
Imperial Valley press., 1939-01-30

is made, here and now, by the
Business Review for the best story
of a sales experience or incident
written and sent to the Business
Review editor any week. Stories
or letters must be no longer than
ECO words and may be a great deal
less If they can be adequately told
in fewer words.
Every person making a living In
Imperial Valley press., 1939-01-30
J.R. Fahs Reports
Showing Of Fair
Furniture in l.. A.

j. r. Fahs, manager of I. V.
Hardware furniture department,
who returned from the Los Angeles
furniture market this week. reports
t]lat examples of special furniture
installation for the New York
Worlds Fair manufactured by
KaIpen Bros, whose furniture the
l. V. Hardware carries, were dis
played.
Buyers were amazed at the new
designs" Fahs stated. Paintings of
this furniture will soon be ON dis
play at the I. W he said.
Imperial Valley press., 1939-01-30
Science TO Probe Limits
o. Spoce with New Scope

NEW YORK, Jan. 30. tUP)-A
giant with cyclopean vision is STIR
ring on a mountain in southern
California, and astronomers the
world over are eagerly awaiting the
time when they may invoke its aid
in probing the agelesS mysteries OF
the universe.
The giant is the 200-inch reflect
ing telescope which, after 10 years
of planning, building and heart
breaking setbacks, is being assem-
bled on Mt. Palomar near San
Diego. The task will be completed
in 1910.
Possessing the seeing power of
Imperial Valley press., 1939-01-30
Two False Alarms
Turned in Here

Two false alarms, within a few
minutes Of each other. sent fire.
men scurrying in Ell Centre Sat-
urday evening. One was to Third
and Main streets and the second
to Fifth and Main. A partial de-
scription was obtained of the one
who pulled the second box.
Imperial Valley press., 1939-01-30
BayIey Appointed d
Sales Mgr. So. Div.
General Petroleum

Lloyd Bayly,
connected W | t h
General Petrole-
um Corp. for IA
years in impor-
tant executive ca
oacities, and we'll
known in Imperi-
al Valley, has just
b e en- appointed
sales manager OF
The southern div
ision of this Mo-
bilgas marketing
Imperial Valley press., 1939-01-30

w. j. Clements is serving frozen
fish. oysters, and some fruits and
vegetables at the fountain of his
drug store, now. The foods are
given a quick freeze and then plac-
ed in storage. An eastern firm
ships the products all over the ma
ton.
The Dunlap company's recent sale
was an outstanding success, accord
ing to Mrs. Anna Clark, manager.
A. 105-inch advertisement in the
Press and Post was used to an
nounce the event.
Imperial Valley press., 1939-01-30
CASH Prize EACH week TO WRITER
OF BEST Sales EXPERIENCE STORY

The Business Review announces
a contest this week in which all
sales people in Imperial Valley
stores, service stations, bread trucks,
utilities, etc, are eligible to com
pete. A standing offer of 81 cash
Imperial Valley press., 1939-01-30
GAS CHIEF VISITS HERE

II. w Edmunds, sales manager
of Coast Counties Gas company.
will be I'm FL Centre this week,
While here Edmunds VIII discuss
advertising plans Of the company
or February and March
Imperial Valley press., 1939-01-30
Hopkins 10 Propose 4-Point Program
To oAppease Business. Bring Labor
Into Accord Under WAGNER Act

WASHINGTON, Jan 30 (UP)-Busness rep
resented Secretary of Commerce Harry L. Hopkins today
contemplating four point program to bring about
peace between industry and the New Deal
1t understood that the program presented
Imperial Valley press., 1939-01-30
Germany. Italy Acquiring Big Wheat
Reserve Against Future Crisis in
World Affairs, Stanford Reports

STANFORD UNIVERSITY, Cal, Jan. 80. (UP)-Ger-
many and Italy have been accumuating wheat supplies
since the sOcaed peace of Munich Stanford university
food research institute reported today
The report said the accumulation began in September
Imperial Valley press., 1939-01-30

organization, says an announce
ment issued by Don Dawson, gen.
eral sales manager.
Imperial Valley press., 1939-01-30
TRAVERS RECUPERATING

Jasper Travels, we'll known El
Centro pioneer building contractor,
is recovering after a severe cold
He is at the home of friends in
BraWley.
Imperial Valley press., 1939-01-30

Walter C. Thurston, U. S. Charge
d'Affaires in Barcelona, evacuated
the city of all Americans who would
leave and boarded the cruiser
Omaha for Marseilles. 1t is indi-
Gated Thurston will return to the
stricken city.
Imperial Valley press., 1939-01-30

Week of Jan. 80 to Jan. 9
Imperial Valley press., 1939-01-30

Mrs. l.. H. Grassland of the Polka
Dot Shop returned Friday from Los
Angeles where she attended the an
nual spring market week.
Evening star., 1939-05-14

Mrs. Wetherby can do more for US than any
other one woman in New York, and right now
am in the midst of getting up concert to be
held at the Hall of Music on the Worlds Fair
grounds for the benefit of the Refugee Fund.
1t is her pet project, and if it is success, it
social way"
Mother is right" Tony chimed in. Mrs.
Wetherby can get her into the Rhinelander
Club. the smartest womans club in the coun-
try. Mother deserves it and want it for her.
But can't you see how Mrs. Wetherby would
Evening star., 1939-05-14

feel if that fool brother of hers had made the
front page through Mothers doing?"
"Igucss I've done you wrong. said Arizona
humbly to Mrs. Suatt. you see. back home
we've got just two kinds of society - folks
and maraudefs. But in New York the right
lead is harder to follow than an antelopes
trail. I'm sorry worried you, and hope you
will forgive me"
Its no question Of forgiveness" said Mrs.
Spratt. tits just a matter of your trying to
think of US as family and not doing things
which might embanass US"
Arizona drew her lovely brows together.
lust doing nothing never got a person
anywhere, " she said soberly. Let me do some
job which will show mean it. Couldn't help
with this concert some way?"
Have you ever been to a concert?" her
mother-m-law asked with family raised eye
brows. Arizonas face frightened and she
nodded vigorously.
There was long haired feller came out to
Phoenix once" she declared. He was regu-
lar piano wrastler. The piano gave him quite
a tussle and pretty near threw him once or
twice, but in the end he had it hog tied. like
classic music. she added hastily, seeing that
her first statement had not made the desired
impression. Classic music always gives me
the chance to fgger up my bills"
Mrs. Suatt shook her head gravely: her
mouth took on a rather set line. Arizona,
suppose it's my duty to teach you about this
sort of thing" she said, "and may as well
begin now You shall work with US on the
concert. and you shall look after Reppetti
during the performance"
The impressiveness with which Mrs. Sprart
granted this favor was rather lost upon her
Evening star., 1939-05-14

HIDr WAS great mistake giving that fellow
a job at all' said Tony Spratt dis
d gustedly, that worthless Billy de
Lane! And that you of all people, had to be
the one to do it, Arizona"
MY own daughter-in-law putting me in
such position" his stately mother added,
lis pretty dreadful! Arizona. l really think
you might have been little more consider
ate!''
Arizona Spratt, more beautiful than ever
in her distress, turned her great gray eyes
from her husband to her mother -in-law plead
ingly, but for once there was no sign of weak
ening in either. For long moment heavy
silence hung over the somber splendor of the
elder Mrs. Spatt' upstairs sitting room. and
then Arizona found her voice.
Out where come from," she said in her
low, rich tones. If the brother of friend
comes ridin' up to the outfit and wants work.
and he seems okay, why we try and sign him
on This de Lane didn't look so worthless
to me-
II appreciate your good intentions. Ari-
zona," said Mrs. Spratt with an effort at
patience, land it is quite true that Billy de
Lane is the younger brother of my friend Mrs.
Haughton Wetherby. But he S been nuisance
and a disgrace to her for years. His applying
to YOU for work and your getting him en-
ployment driving a delivery wagon for Spratts.
is the sort of thing he enjoys most. If Tony
hadn't caught the situation in time, de Lane
would have given the story to all the news
papers,
"Yesw Tony chimed in hectically, II can
Just see the headlines now. Scion of Wealthy
Family Again Seeks Humble Job And lot
of nonsense about how Little Billy. as the
Evening star., 1939-05-14

papers call him, spurns his sisters wealth,
refuses an allowance from her, and prefers
honest work - plus his picture in the papers
wearing our uniform. standing by one of
oa.r trucks!'
We'll, it is honest work." said Arizona,
frankly puzzled. Mrs. Spratt drew long sigh
and sat down near her with an air of almost
hopeless determination.
Arizona. listen to mel" she began. Il am
very fond of you. but sometimes don't think
you realize how important it is for us to con-
solidate the position, the prestige we deserve!
Evening star., 1939-05-14
MY NIGHT TO
E low |

This time our irreprsssible Azisona West pondsEs .
formal society concezt II wonder what would happen
the folks really enjoyed ihsmsslvss7" she says And
then. in whizlwind fashion, she proceeds TO find out
by Nina Wilcox Putnam
Hivsrsfss ky Wnnss. Rssswi1