davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1939-03-24
Arthur Tucker
Named Ruler of
CaIexico EIks
CALEXICO NOTES

At the annual election OF the
Elks Lodge the following officers
we're unanimously elected: exalted
ruler. Arthur Tucker; leading
knight. Earl Ritter; loyal knight,
Llewelyn Sobke; lecturing knight,
John Cook; secretary, Ed Thomp-
son; treasurer, Joe Higuera; Marvin
Weiben, trustee; Bob PoindeXter,
tiler
Announcement was made that the
Calexico lodge would be hosts to
the valley lodges in celebrating the
birthday of the lodge at Yuma
april l6.
During the day there will be golf
and other sports program with a
barbecue dinner. In the evening
there will be a formal meeting at
the Elks hall.
E. L. Parker, pioneer grapefruit
orchardist, won two sweepstake
prizes at the national orange show
held at San Bernardino recently.
Imperial Valley press., 1939-03-24

COLUMBIA. S. c. March "a.
CUPl-six men died in South Caro-
lina's electric chair today within
45 minutes. They were executed
for the murder of j. Olin Sanders,
guard captain. during an attempt
ed break from the state prison in
December, 1887
Those to whom the state refused
to show mercy because they show
ed no mercy" in killing Sanders
were:
J. V. Bair. %, Sumter, S. C.;
Clayton Grams. 20. Rochester, N. Y;
William H. Gentry. 25, Summer
Vile, Ga; Herbert Norman, AZ,
Detroit. Mich; Roy Suttles. 90,
Simpsonville, S. C.: George Win
gard. %. Lexington county, S. C.
Prison officials led the men to
Imperial Valley press., 1939-03-24
Goodrich Handles
Two Million Tons
Materials Per Year

More than -four billion pounds
or two million tons of materials
used In the manufacture of tires
and $4,000 other rubber products
by the B. F. Goodrich company were
moved by rs tractors and 900 trail
ers in the company's Akron plant
last year, year end figures show.
Among the materials handled
were
From 10 TO rs carloads of crude
rubber, averaging 80 long tons a
carload. or a maximum total of L.
100000 pounds daily.
The equivalent of SO thousand
bales of cotton in the form of weft-
less tire cord, hose, yarn and fab
RIGS, or about % million pounds,
annually.
Two or three carloads of carbon
black, maximum total of 1875, 900
pounds daily.
Approximately 100000 pounds of
pigments, exclusive of carbon black,
daily.
Nearly 100000 gallons of oil and
solvents monthly
About 215,000 pounds of paper
for packing of products and other
uses, monthly
Seventy carloads of wire beads
for tires annually.
Imperial Valley press., 1939-03-24
Rainier Introduces
New Club Beer

Biggest news in the brewing in
dustry in some time was made early
this month by the Rainier Brewing
company with the introduction OF
a premium, extra pale beer under
the name Of Rainier Club.
Rainier has spent two years in
developing this special, high quality
brew
we are convinced that the new
Rainier Club is the finest pale beer
ever offered 10 the public" said
Joseph Goldie, president of the
company. Rainier Club has dis
tinctiYe flavor and is brewed espe-
cially for those who prefer a
smooth, light, extra pale beer.
THE new package has already
met with enthusiastic acceptance by
the trade who have ordered in such
quantities that makes it necessary
for us 10 work our new high speed
bottling equipment TO full capacity
Imperial Valley press., 1939-03-24
New Frisidaires
Now on Display
Have Cold Walls

one OF the most important Scien-
tific and engineering developments
made in recent years in the cleo
trical refrigeration industry has been
announced by officials of Frigidaire
division OF General Motors Sales
Corporation, with the introduction
Of the new 1889 Cold-Wall models,
now on display in the showroom
OF Edgars Hardware, local Frigi-
daire dealers.
This new model, representing
most unique application of a scien-
tific principle, provides uniform low
temperatures, very high humidity
and eliminates moisture robbing air
circulation. These three important
factors have been added without
adding a single moving part to the
mechanism. Foods are kept natur-
ally moist and vitally fresh longer
than ever before because these
three factors are utilized in COM
bination.
Equally interesting to the public
even If not so startling in character
as the new type food preserver, is
the announcement of a new super
value six cubic foot F'rigidaire of
conventional design to retail at
price under $3.50, a new all-time
low for a F'rigidaire of this size.
Although representing a major cut
In retail price in comparison TO
previously available models, the new
SIX will retain the meter -miser type
OF compressor and freezing unit to
be found in all models of the line.
The complete 1899 line of Frigi-
daire household refrigerators incor-
porated three basic series known as
the Special, the Master and the
Cold Wall series, all being exclu-
sive of the new super value six,
which has been produced as a sin
gle model of outstanding value in
the six foot classification,
Imperial Valley press., 1939-03-24
Varied Rotary
PROGRAM Presented

A varied program was presented
Thursday at the FL Centro Rotary
club meeting in the Barbara Worth
hotel.
Hugh Matter, representative of
the Petroleum Institute described
the San Francisco iair and condi-
tions in Egypt. Charles knights in
troduced Dorsey Whitelaw as a
new Rotary member. r. j. McNa-
mara, John Kepley. Pat Glasgow
and E. B. Mason jr. were elected as
members of a golf team TO repre-
sent the club in Service club
tournament scheduled for early in
April.
Guy A. Weakley outlined plans
for a vocational training survey
to be made here starting next
week. and Percie e. Thacker made
a plea for increased interest in
high school baseball.
Imperial Valley press., 1939-03-24
Novelty Trims
Used by Stores
In PLAY Tie-ups

Novelty window trims Tying up
with the Ell Centre high school jul
nior class play "Smilin' Through"
were used this week by M. o. King
CO. and Johnson's.
Kings featured yard goods with
the words See Smilin' Through"
made of the materials shown COW
ering the background and john
sons used the slogan Keep Smilin'
Through in 1899" with a showing
of new Hart-Shaffner 81 Marx
clothing
Imperial Valley press., 1939-03-24

tionalist troops would enter Ma
drid tomorrow.
Messagero asserted that the Re-
publicans had agreed to demilitar-
ize the entire mined sectors about
Madrid today.
All newspapers agreed that Re-
publican delegation had arrived at
Burgos. the seat of the National
ist government. by airplane yeSter-
day to negotiate surrender.
II Piccolo asserted that the en-
VOWS offered immediate uncondi-
tional surrender of Madrid, COM
plete disarmament of the Republi-
can army and recognition of Gen
eraliSsimo Francisco Franco, the
Nationalist leader, as head of the
Spanish state and armed forces.
1t was added that the ENJOYS
affirmed that as soon as Nation
alist troops began to occupy Repuo-
lican territory all existing political
administrative and military juris-
diction by the Republicans would
cease.
The newspapers said the sole
condition which the Republican
envoys attached to the "uncondi-
tional" surrender was that GER
tain persons in the Republican re-
eime be given safe conduct to es-
cape abroad.
Popopo Di Roma, first to publish
the news, said there were five en-
Imperial Valley press., 1939-03-24

q ~ 6AAEaA BI INV - IA AaaAlDaA a4A1M -
ed Graham was sought as VII
lard Borton" for a staying Dec. II.
1895.
The new charge explained 10
some extent officers said. Gfa-
hams wild fight to escape cap
ture when inspectors Otto Meyer
and James English tried to arrest
him.
The officers. forevarned By an
underworld tip that Graham was
the phantom thief responsible
for a series Of jewel robberies in
exclusive Hollywood homes. were
waiting for him at a Market street
jewelry store rendezvous.
One chewing a toothpick and
both pretending they we're waiting
for a street car. the two inspectors
watched out OF the corner Of their
eye as Graham conversed with
Frank Gator. jewelry store pro-
prietor
They saw Cation hand over a
package to Graham. Graham pock-
eted It and then went outside Ia
a waiting cab. As he entered the
cab the two officers halted him.
Tail, muscular and nattily-dress-
ed Graham swung quickly. Before
startled passersby he clipped both
officers and staggered them mo-
Imperial Valley press., 1939-03-24
PoIiceman's S Son
Cleared of CHARGE

LOS ANGELES. March "a. CUP)
Kenneth Dice, %. son of Police
Chief Charles E. Dice of Santa
Monica. today was cleared by police
of suspicion OF. burglary charges
on which ne was taken into Gus
tody earlier this week.
Dice was released last night when
a police investigation verified his
claims that he apparently was in
toxicated at the time he was found
wandering in the yard of Ray Stan
ton.
Chief Dice, when informed of his
sons arrest, said young Dice woulc
have to face the consequences if he
were guilty of any crime but tina
he would aid his son as much az
he could.
Imperial Valley press., 1939-03-24
Standard Oil Co.
Picks Newspapers
In ADV. Campaign

A letter received from w c. Rem
wick. Standard Oil company dis
trict sales manager with head
quarters at San Diego, states: we
know you will be interested in
learning that this company has
again chosen newspaper adyertis-
ing as one Of the major elements
in what Is perhaps the largest ad-
Vertising campaign we have ever
attempted The Ell Centre Post and
Imperial Valley Press have been
selected as two of the papers IN
which this advertising will appear.
I'VE are pleased thus 10 express
our confidence IN newspaper ad-
vertising as an effective means Of
carrying our message TO the public,
and know you will do you utmost
70 help make this program success
ful' -..
Imperial Valley press., 1939-03-24

mentarily in a few moments Of
furious fistcuffs. Graham then
leaped for the cab again but slip
ped and fell heavily. The officers
pounced on him
Manacled between them Graham
was brought back to the jewelry
store to face Gator. The package
he had received from Gator was
found to contain diamond brace
lets, rings and jewels valued at
$4,000
Despite Gators protestations of
having no knowledge Of Graham's
activities. the thief named Gator
as an asserted fence" called on
10 dispose OF the stolen loot.
He said he had sent the jewels
10 Gator to get rid of" but that
Gator had been unable to dispose
of them and had just returned
them.
Imperial Valley press., 1939-03-24
Farmers Success Makes-Breaks
Business OF Towns Merchants

II is noteworthy that every businessman in Ell Cen
tro is becoming more and conscious of the Imperial
Valley farmers problems. Seemingly, our merchants
have come to realize that unless the farmer makes
money of us will.
Many interested businessmen have found that quite
a few valley farmers who sound business Judgment
and planned methods do make money steadily over
period of years. With this finding as foundation
they becoming increasingly active IN trying to I'M
prove the farming methods used by local farmers Inc
recent economic conference example of the IN
creasng interest in all of trying to help the farmer
succeed
good merchant studies the methods of other good
merchants and adapts them to his business to keep
a progressive, up-tohe minute basis OF operation
A good farmer likewise studies the methods of others
and profits by their mistakes we'll their successes
good rule for all of to follow is watch the other
fellow who doing real job and try his ideas yours
are proving successful If all Of try to help each
other and pool knowledge we'll get lot farther
than if blunder ahead forever trying TO blaze trail
Imperial Valley press., 1939-03-24
Local Ja|opy Driver More Important
Than Tourists to Gas Pumpers

Joe Smith and his jaIopy don't attract as much
attention to Main Street as Supercilious Six with
New York license. Folks funny that way But just
ask any successful service station operator who more
important to this town and he'll vote for Joe Smith
every time.
These gas-andoil experts smart-they found out
long ago that successful business has to be built
REGULAR customers Four out of every five miles
a motorist drives are within 25 miles of his home
naturally service stations after home trade They're
glad get tourist business, of course but they know
it's the home folks who make business pay.
That's why you'll find that successful manufacturers
and merchants of all kinds always advertise in the local
newspapers. Joe Smith buys his famiy's groceries,
shoes gasoline insurance and other necessities right
here in his home town. His trade is dread and butter
every local merchant and the way to reach him is
through his daily newspaper. ,--
Imperial Valley press., 1939-03-24
King for a We ek'
Event at Sears
Fe atures Bargains

Elmer Foulds, assistant manager
who is King in Sears Roebuck
King For a Week" event, held dur
ing 3. L. Hamburger, the managers
absence in Chicago, is highly en-
Unused over the unheard Of prices
that will prevail next week. Foulds
says that the whole organization
H. on its toes and has been plan
ming for two months for this big
week. The opening advertisement
promoting it will appear Monday,
March o.
A new feature Of the sale Is a
coupon book for $40 or s25 sold Oh
time and used IN all departments
as cash.
Herbert Lee of the hardware
paint department says that now is
the time TO paint and that during
the event he will give topnotch
paint savings that won't come again
this season.
al Gasdea OF the hardware de-
nartment states that he has some
savings that will double his busi-
ness and sends word 10 his friends
TO let him show his specials on
coolers and motors
Ernie Stauch Of the furniture de-
partment says that ne personally
is going TO top the store in sales
because he has the best bargains
ever.
AL Dalton says that he has pre-
pared some surprises in the cleo
trical appliance department that
are sensational, especially a Cold
spot offer that has never been
equailed by Sears in the valley.
John Nugent, captain Of the big
tire division at Sears is all set 10
offer news that his customers have
been waiting for. All-State tires at
real reduced prices, also a trade
in allowance that brings the great
est tire values Sears have ever Of
fered.
Imperial Valley press., 1939-03-24
South Carolina Sends Six to Chair
For Numbering Prison Guard Captain

the chair-one by one-in the or
der they had entered Capt. San
ders office when they attempted
to force their way out Of the peni-
tentiary Is months ago. The cleo
tric chair faced Sanders old office
After the executions prison Off
cials issued the following state
ment:
Five of the men testified they
rad made peace with God and went
ia the chair with no fear. All five
knelt and prayed individually and
earnestly for the one Gentry who
had expressed no interest for hi;
soul"
Imperial Valley press., 1939-03-24
Decorative Plants
Chamber Office

Ell Centrans who ordered olean-
ders and hibiscus plants may get
them by calling at the Chamber
Of Commerce.
P. E. Ryerson, chairman of the
Identification committee. said the
plants will be given out as long
as the present supply lasts and
another supply will be sought.
The plants must be set out in
parkways or close to the front
sidewalks 50 the public may enjoy
them.
Imperial Valley press., 1939-03-24
50O-Line Contract
Received from
Cal. Sugar Refinery

A 50O0-line contract was receiv-
ed Thursday at the Post-Press Of
flee from j. Walter Thompson ad-
vertising agency for California
Sugar Refinery.
j. Walter Thompson is noted for
expert handling of farmer-coopera-
tive advertising and it is presumed
that the advertising will be of that
type, now that Imperial Valley is
becoming a factor in sugar beet
production.
The contract is one of the largest
national contracts received here
for some time,
Imperial Valley press., 1939-03-24
Engineers Staff
Conducts Employee
Meeting for City

Members of the city engineer S
office staff conducted the third
monthly meeting Thursday night OF
E. Centro's city employees.
Introduced by Betty Benton, mas
ter Of ceremonies, Don Davis, as
sistant city engineer, explained the
intricacies of work in his office, the
need for attention TO cost account
ing and a myriad of detail.
City Engineer Phil knights spoke
on human relations. Doris and
George Cleveland entertained the
group with tap dancing.
Imperial Valley press., 1939-03-24
WoPerrnits Boost
Fl Centre Total

Ell Centro's building permit total
moved upwards another notch Fri
day with granting of two permits
totaling S5,O03. The new mark is
S12O,922.
Robert Van Der Linden was
granted a $160 permit for home
repairs at 846 He'll and the Pacific
Fruit Express was authorized to
build a $4843 ice loading platform
at Commercial and the railroad.
Imperial Valley press., 1939-03-24
I.V.Hardware Co.
Wins Venetian
Blind Contest

In q. national venetian blind sale
in which the I. v. Hardware Co.
recently participated, I. VS. Ell Cen
tro staff won a prize for the great
est sales quota. A SIS prize was
divided among members Of the fur
niture sales staff Second prize
was won by the I. VS. Calipatria
store.
Sales increases compared to the
same period last year showed a
gain of 129 per cent for the To-day
period, according TO j. r. Fahs, fur
niture department manager of the
firms group Of stores
The sale was promoted with ad-
yertising in the Post and Press,
Imperial Valley press., 1939-03-24
Pickets Protest 'UnheaIthfur Crew
Quarters Aboard Matson Vessels

Maritime Federation of the Pacific
which also planned to picket OPP
orators in the Alaska salmon CAM
ming industry in another contro-
versy over contract negotiations.
The Matson crew strike was di-
rected against the liners, Monterey,
Matsonia, Lurline and Mariposa.
Only the Monterey was in port
when the picket lines formed, but
the Matsonia was due in from
Honolulu later today.
Imperial Valley press., 1939-03-24
PHONE 300

George r. Harris states that
there's nothing wrong with the
north side of Main street when it
comes TO doing business. George
An al scheduled for "thc first
rainy day after March 81 was re-
ceived at the Post-Press this week.
We wrote to the advertising agency
and told them we'd have to hold
it until next fall. We ought to tell
more people about our weather!
Imperial Valley press., 1939-03-24

SAN FRANCISCO, March "a
CUP)-At least 300 pickets, princi-
pally crew members from the liner
Monterey. assembled in front of
the Matson Navigation company
docks on the waterfront today in
protest against what they termed
inadequate and unhealthful" liv-
ing conditions aboard Matson
transpacific liners.
The strike was supported by the
Imperial Valley press., 1939-03-24
Shell IOiIOpens
New Station
In ElCentro

Shell Oil company opens its new
streamlined service station at Sew
enth and Main streets Saturday
March 25.
A quarter page ad is being used
in the Press of March "a and Post
of March 25 In addition TO Shells
ad sub-contractors who participat-
ed in building the new stage are
tying in with ads of their own.
Imperial Valley press., 1939-03-24

voys in the Republican delega-
ton.
The paper said the ENJOYS in
cluded Wenceslao Garlic. minister
of the interior for the Madrid de-
fense council. and General Jose
Ortega
The situation in Madrid, the en-
voys were quoted. had become des-
perate. with an average of 200O
persons dyiLG daily of hunger and
sickness.
Imperial Valley press., 1939-03-24


to attend the Sears Roebuck Co.
store managers convention in Chi
cago, Illinois.
Packard will release advertise
ments IN the Press March % and
April II and In the Post March %
and April -.
The San Diego California Club
will publish an Is inch ad in the
Press March % and the Post March
20.
Chrysler will use a 420-line ad
in the March 30 issue of the Press
and March 80 issue of the Post,
Ford dealer copy, prepared by
McCann-E Erickson will appear in the
March 90 issue of the Press and
March 30 issue of the Post.
Gordon Scriyen returned from q
trip to Tucson Thursday.
Jack Douet, manager of Karls
Shoe store, returned Wednesday
from a trip to Los Angeles.
O. CT. Moffett, Proctor 81 Gam
BILE representative, visited the Post
Press office Thursday to complete
arrangements for Crisco and Dash
advertising scheduled to appear il
the Press April 13 and the Post
April IA in conjunction with specia
selling events planned by the COM
pany.
Imperial Valley press., 1939-03-24
ON INSPECTION TOUR

Marvin T. Hostler, field super
visor for the State Employment
service in southern California, in
spected. the Ell Centre neadquar-
ters Thursday on his regular tour
through this section of the state.
Imperial Valley press., 1939-03-24

Or. Edward Benes, former Czech
president, broadcasts a warning
that America may be drawn into
war to crush Hitler and save dem
ocracy and advises the nation to
be ready and strong. He spoke from
Chicago, where he holds a teaching
position after losing his office as
result of the "peace" of Munich.
Imperial Valley press., 1939-03-24

Acme beer announced the advent
OF the Book beer season IN an Acme
Book advertisement March 70 In
the Press and March 20 IN the Post
Imperial Valley press., 1939-03-24
INTEND TO MARRY

Dennis E. Ford, 25, and Loie
Montgomery, 25, Calipatria resi-
dents. filed a notice of their in
tention to marry.
Imperial Valley press., 1939-03-24
'R0ffIeS' Arrest
UncoVerS Murder

SAN FRANCISCO March "a. (UP)-Arrested as a
"Raffes who stole nearly million dollars in jewels
from homes Of Hollywood movie stars Ralph Graham, 40,
found today be wanted for murder in jacksonville
Fla Police said fngerprnt records by the Fed
Imperial Valley press., 1939-03-24
ItoIY Forecasts
FoII Of Madrid

ROME M3rch "a. UP)-Italian newspapers pub
lished dispatches from BurgOs SPAIN today asserting
that peace negotiations progressing satisfactorily
between the Nationalist and Republicans and that
possibe there might be agreement under which Ma
Imperial Valley press., 1939-03-24
The POst-Press Business Review
BUSINESS ACTIVITIES

B. l.. Hamburger leaves Saturday
to attend the Sears Roebuck Co,
store managers convention in Chi
cagO, Illinois.
Evening star., 1939-12-15

Here's your answer to the gift tie problem.
No man has too many, there's no problem of
fit -. fine ties are always acceptable. And
these superb Beau Brummels, we modestly
admit, represent the greatest selection in our
history. You'll be delighted with the great
variety Of patterns and colors, both riotous and
Evening star., 1939-12-15

STETSoN, THE SAFEST GIFT IN THE
WORLD. He'll recognize the quality
and style at once. If in doubt, give him
a Stetson Gift Certificate
Other Stetsons to $40
Evening star., 1939-12-15
SIS

ROYAL lOUNGER: A new
style hit in q lined silk
robe. A vibrantly masculine
squared shoulder effect
built in to stay. Styled by .
clothing designer. Shaw COL
aar model. All-over patterns
X
oshsr Royal Loaxss,s 10 so
Evening star., 1939-12-15

B. v. D. SILKS: See our
wonderful selection Of rich,
luxurious pajamas In novel
new stripe effects. Figured
patterns In . variety Of COL
ors. Surely you'll md his
gift in our great stocks.
Evening star., 1939-12-15

STRICTLY PERSONAL DUoGRAM
cRAVAT CHAINS BY sWAkK. The
exclusive smartness he'll really appre-
ciate. With his own initials
Otker Swask Jewelry, Soc 70 $40
Evening star., 1939-12-15
4 <
81 q

ROYAL LOUNGER: A
smart, fully lined robe tai.
lored like his own suit. Ath-
letic squared shoulders in Z
drape effect. In striped Or
figured patterns. Choose
from green, blue or maroon.
Evening star., 1939-12-15

svvANK DUoGRAM CUFF LINKS WILL.
WIN HIS HEART. Personalize his gift
this year with his very own initials. A
practical idea for gift givers----$l.5o