The Waterbury Democrat., 1939-10-16
ALL SHOWROOMS OPEN DAILY UNTIL P. IA.

steel dresses up the exterior, partic-
ularly that of the Special De Luxe
series.
From the front, the ensemble pre-
sents greater mass and width, due
to the new design of hood tenders,
grille, headlamps and bumpers. The
graceful curve of the hood nose Is
carried farther down than here
tofore, bringing the top OF the grille
considerably nearer to the ground.
Thick horizontal chrome plated bars
comprising the grille, lengthen out
toward the bottom of that unit, COW
er;ng the space formerly occupied
by separate lowers in the tenders.
Fender valleys are eliminated, the
tops of the front tenders extending
in a single plane to the sides OF
the hood.
Headlamps, now increased to 20
inch length, and streamlined, nestle
lower in the tenders, nearly 10
inches farther apart than in 1889.
With the new sealed-beam units,
they provide maximum Illumination,
and their location assures protection
for the lamps, as well as easy ac-
cess for servicing. From the top Of
the chrome-plated circular lens rim
a crested chrome-plated moulding
sweeps back to the tail Of the unit,
adding a decorative touch.
AS viewed from the side, the YER
teal nose of the hood and grille
projects five inches ahead OF the
straight-faced tenders, the longer
bars of the grille sweeping back
from the nose, flush with the fender
surface. A vertical battle behind the
center of the grille, extending back
toward the radiator core, again pre-
vents cross-vision through the grille.
No small credit for the graceful
appearance of the new Chevrolet Is
due the new hood. OF the alligator
type, it opens at the front, the split
between top and side panels paral-
leling the top of the grille and the
bottom of the lowers so that the
edges of the opening are scarcely
discernible. The design is excep-
tionally clean, there being no han
dies nor larger hinges on the sides
of the hood to interrupt its&unbrok-
en- sweep. characterization is confin-
ed to the Chevrolet emblem, at the
top OF the grille center, the stream
lined and chrome-plated hood orna-
ment, the cfrome-plated top mould
ing running down the line OF the
former hood hinge, and the lowers
along the sides.
Chevrolet's running boards are OF
entirely new shape, with an outside
contour following that of the body
itself. They are fully rubber sur
faced, a safety tread with triple
peaked longitudinal rubber ribs pro-
viding a series of ridges throughout
their entire length. At the front
the running boards blend into 1.-The
front fender valance about midway
of its length, while at the rear they
terminate just short of the rear
fender, thus assuring better drain
age, easier cleaning, and longer rust
free life.
The principal innovation about
the rear tenders is their new mas
siveness, obtained by designing them
longer and much deeper. They are
deeply crowned.
The new body by Fisher. which
these sheet metal units are designed
to complement, in distinct depar'
ture from that of any previou!
Chevrolet. Outwardly, 1t conveys ar
impression of massiveness. stability
and size; inwardly, its most striking
features are luxury and great room
Designers of the body intensified thu
cars appearance Of lowness ane
thus achieved unusually sleek ant
graceful lines.