Evening star., 1939-01-27
Requirements
Set Down By
Naturalness and
Refinement Are
Much in Favor
By PATRICIA LINDSAY.

I can see where 1899 Is going to
be good year for beauty editors!
Everyone in the field will have q
chance to spread herself-for men
are demanding composite Of fem
mime graces before they will dub one
of you gals "charming"! No longer is
a good figure, or pretty face. or
compelling manners singularly syn
onymous with glamour three
are required to pass the test and
a few more requisites are added such
as excellent posture, gorgeous hair,
style, modesty, interesting person.
ality and (believe 1t or not) accom-
plishment.
We cannot be beautiful but dumb.
We must be beautiful and intelligent,
amusing, cautious and gracious.
OF course, you may ask as I do,
How do men get that way? What
right have they to demand so much
of one mere female?" But the truth
Is, honeys, we just love them to de-
mand much of us. It puts us on our
mettle and we turn out to be far
more fascinating creatures than we
ever hoped to be! And the natural
swing of history is to very feminine
era.
AS one artist words it: II have an
idea that the most beautiful attrib-
utes of 1889 glamour girl should be
the same as men looked for In years
gone by. She wouldn't be a Utter
bug or snob. wouldn't even
specify that she would have to be
young! Certainly she wouldn't be
the kind from a fine home and good
schools who runs around like mad.
She would be her own type and dress
that way and not be much influ-
enced by crazy fashions"
That was John La Gatta, the illus
traitor, speaking, who draws those
lovely creatures for magazine cov-
ers and stories! He continued: II
look for style plus natural beauty
and refinement and a capacity for
understanding sympathy. Young
sters so experienced that they have
nothing to look forward to don't in
terest me. Expressions of bored
sophistication makes me take to my
heels, and know many men react
like that"
Peter Arno, whose work is famil-
lar to many. gets very emphatic
about feminine charm. II prefer
the less spectacular, less sophisti-
Gated, more simple types. Also, I
am looking for long hair, the longer
the better, soft and long. Models
look feminine that way. Clothes
would have to be definitely feminine.
Innocence is very attractive, if you
find it in young face" His
glamour girl would be a brunette be-
tween II and %, weigh 120-which
allows for curves!
Other artists had their opinions
but you see what the specifications
are! Men are thoroughly fed up
with blase manners and harsh exter-
iors, hard makeup and false sophis-
tication. The key to the situation is
this: Let your feminine self be ex-
pressed. Be just as sympathetic,
maternal, pretty and dependent as
your heart desires. Discover your
type and stick to lido not be in
huenced by a friends taste or the
extreme in fashion If they do not
flatter you. Keep your figure trim
but softly curved. Your voice allur-
ing, your face animated. Be enthu-
siastic in your living and-if you are
natural in your manner you will
not have to worry about pleasing
men! You will be a 1899 Glamour
Girl!
Secrets of Charm" and "Dont's
Of Good Grooming" will help you
on the glamour road. They will be
sent you II you will write me,
care Of this paper and inclose q
self-addressed, stamped (3-cent)
envelope with your request.
(Copyr1ght. 1e3o.)