davidaulloa/AmericanStories huggingface dataset:
Afro-American courier. (Yazoo City, Miss.) 1926-19??, 1939-09-01

from within the group to the sowness of accumua
ton makes for Negro retailers to be-
gin operations with inadequate fixed and working capital
Dr. Edwards believes that the most serious of the
Negro merchants difficulties is the problem of obtaining
Ian adequate background Of practical experience prior
the inauguration of his enterprises. The limited
Der of really successful Negro businesses makes it mpos
sbe in for the prospective Negro merchant
ito adequately the in enterprises operated by
members of the Negro
Education TO business among Negoes still in its in
fancy Negro colleges the entire country have In the
past placed relatively little emphasis upon the subject of
business education Only within recent have they
given serious attention to the development of in
which comprehensive treatment is given to such funda
mentally important subjects accounting business
ganzaon finance and marketing. 1t is highly unWise
to enter business in any field without fairly sound know
ledge of business and business principles In the not far
distant past it generally believed that his essential
knowledge could be obanen only by experience hard
knocks Today however, experience bostered up
lastic study and it the combination of the which
creates successful business men, The and who
are today occupying petitions in the business and
cal world and who at the time taking the we'll
designed of the schools of our uni
verstes and colleges without question destined to
make great business leaders
No one will deny the fact that bookkeeping is in
dspensabe tool of modern business yet have those in
group who still attempt to keep books envelope
flaps and scratch paper business without books is like
clock without hands. Both running but do know
where they
The National Negro Business League numerous
occasions has emphasized the fact that major problem
confronting Negro business that of gaining the patron
age the Negro itself There is clearly lack OF
confidence in Negro business Of the Negroes tall
paronize Negro business has too frequently been
caused by the plain fact that too many Negro concerns
unsatisfactory with which to do efficient busl-
ness The storees frequently give service sell poor
qualities of goods carry inadequate selections varieties
uncean and charge higher prices Patrons aege that
too many Negro business believe the "cuSOmer Is al
ways wrong" while white business have made mil
lions using the slogan the customer is always right
In my opinion Them five of the major problems fac
ing Negro business follows:
Cd Low purchasing power of the Negro
I (2) Inaccesability to adequate capital.
I (3} Lack of opportunity for practical experience
Cd Lack of training in business methods,
60 Lack of confidence in Negro enterprises the
part the Negro itself.
Perhaps additional insight into problems of Negro
business be gotten from study made by Joseph R.
Houchins Assistant Business Specialist Negro Affairs
Division, United States Department of Commerce. 1t is
true that causes failure specific situation are like
Afro-American courier. (Yazoo City, Miss.) 1926-19??, 1939-09-01
Vhen In Carksdae Fill Your The Century Filling Static
Station

for success difficult to isolate Failures frequently
seem to from complication of diseases rather
than from outstanding DR.. Dewing, eminent
authority corporation finance after exhaustive an
aysis economic causes says that there must always
stand out the fact that business fails because the man
ayers do not the necessary ntutve SKILL fore
sight initiative, perseverance, and intellectual power
necessary to compel it's
Houchins in his study of Negro Insurance Companies,
found an inerreaton of general and direct Under
general causes the following listed:
Cd FREEDOM OF ENTERPRISE:
1t cannot be doubted that the unlimited right of in
dividuas to enter legitimate business regardless of
personal qualifications has been contributing factor
in the failure of Negro Insurance Companies.
90 CYCLICAL CHANGES:
Unfavorable cyecal changes in our economic affairs
have threatened the solvency of life insurance
companies and have FASTENED the Insolvency of some
CD FINANCIAL, INDUSTRIAL AND POLITICAL
CHANGES
Negro Insurance Companies did not follow current
investment trends
ca DESIRE TO HELP RACE ENTERPRISES:
Companies have attempted to promote businesses
conducted by Negroes and thus have made unwise
investments in many cases.
% RATE OF MORTALITY:
The rate of mortality for Negroes greater than that
for whites Negro Insurance Companies have charged
premiums computed from accepted mortality tables
which do not actually reflect the present of
tally among Negroese.
% Unwise, expensive, and too rapid extension of
agency territory
(2) Excessive expense of operation.
CD Failure to exercise competent and adequate sup
ervision over claim payments.
(Q Excessive payments.
(5) Dividend payments stock which apparently
had not been earned
CO. Bad judgment exercised in reinsurng insolvent
companies
CD Manipulation of capital stock issues.
(S) Lack of sound investment policy.
CO.. Lax unwisely lenient supervision by supern-
tendents of insurance.
l have attempted to partially diagnose the ills and
enumerate of the major problems confronting
Negro business Today Negro business faces of the
most intense periods of its history Business of all kinds
today becoming increasingly competitive. Survival OF
the ttest is the order Of the day Therefore, Negro
business if it is to survive in changing economic sys
accept the challenge AS people strive to better
their conditions in life human wants will continue to IN
crease Regardless of adverse influences businesses with
in the group will continue to grow The intrepid lndivd
ua who had and shall have the to choose career
in the field of buness will continue to proper in pro-
portion to their honesty foresight and determination to
succeed.
Afro-American courier. (Yazoo City, Miss.) 1926-19??, 1939-09-01

Perhaps additional insight into problems of Negro
business can be gotten from study made by Joseph R
Houchns Assistant Business Specialist, Negro Affairs
Division, United States Department of Commerce. 1t is
true that causes of failure in specific situation are like
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-05-04

pearance of the house that creates
that first impression and is its best
possible advertisement.
Design Important
First of all a house that is
good TO look at" is house that
is well designed, it must look like
home, and l mean, of course, 1t
must look like home to the aver
age man. II 1t is box with or
without a visible roof. and plain.
unattractive wall surfaces with
poorly proportioned detail, 1t
might remind the average man of
the place that he likes TO leave
behind as soon as the whistle
blows.
This must not be taken RS in
dictment of our radical modern
trend. In skillful hands, plain
walls and corner windows can
make an artistic and attractive
home for certain climates and
proper environment.
In any event, 1t is doubtful If
the present form OF the modern
style has come to stay. II is I'M
doubtedly one OF the first steps
of the progression OF architectural
styling, its present status being
called modern or modernistic styl-
ing, This particular phase of
modernism will undoubtedly be
superseded and is, therefore, of
questionable value as an asset to
houses so designed at the present
time.
Second in Importance perhaps
to good value, a house must be
appropriate in appearance to its
environment: IL must be a good
neighbor to the other houses of its
community and look suitable to
the climate.
"A third requirement for the
good looking house is that 1t shall
fit its site. a tall house on a knoll
is just as bad as a squatty house
in a hollow. For homelike feel
ing, most houses should be as close
to the ground as possible.
Add or Detracts
"Also, color may add or detract
greatly from the beauty of house
and consequently its value. Blue
blinds. for instance, may be just
the right thing for one house and
just the wrong thing for the house
next door.
Further, the planting and land
scaping, If done with taste and
knowledge, may give remarkable
charm and add TO the house great
beauty, but it must be laid out
with reference to the architectural
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-05-04
IMPORTANCE Of
HARDWARE TOLD

One ~ the most important
items ~ trim fer nc,h interior and
exterior 81 new home 10 the
hardware. saws pennis Resricn.
manager 81 the Reliance Lumber
Co.'S hardware department The
entire character ~ q homes APP
pesfanec u influenced ny tire tyre
~ door and window sets selected
Resrdon points out That most
contracts for building horne
carry clause "a the effect that
hardware Il 10 ~ s~lected ny the
home owner. For this reason. we
have provided . large selection ~
builders hardware for our patrons
from which 20 ehnnss We are
glad to advise the rest type for
each Individual need. and 10 as
sist tn carrying out the srohl.
teoturai motif Of the new homo to
the last degree"
Reliance Lumber Co In joining
In the observance Of National
Hardware week. nsiiou-wide
campaign to bring attention TO the
values and variety offered hv
hardware stores
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-05-04
Neev Mineral Plant Food
Firm Established Here

Esta blishment OF warehouse and
offices of the Mckenzie Mineral
Plant Food Distributors in Tacoma
at 212 Puysllup ave. was an
nounced today by A. II. Pence
general manager of the firm.
The location. formerly occupied
by the Washington Gas n Electric
Co. will be used as packing
plant and wholesale and retail
sales office for Mckenzies Mineral
Plant Food.
W. f.. Sears. sales manager OF
the firm. explains that their plant
food is not a fertilizer. but nat
ural colloidal mineral plant food.
mined from natural deposits in
eastern Washington. II is odor-
less and virtually tasteless.
Our product restores essential
minerals to the ground. Sears
said, replacing those absorbed by
growing crops"
Lack of minerals In soil ia
causing our apples 10 become
flavorless. pears TO become smaller
and knottier each year and our
berry fields TO produce less than
one-half the old time yield.
"Colloidal activity OF minerals
in our soil IL something that only
few Of our scientific men are
beginning TO understand, . Sears
says. Science has disclosed that
the existence OF certain minerals
In our soil acts as a soil balaneer
or equalizer. This peculiar fune-
ton Of nature automatically re-
leases the proper amount OF min
erals TO take the place Of those
absorb bed by the growing plants
When the supply OF stored-up min
erals Is exhausted. and these col
loidal minerals are also absorbed
by the plants. we say our soil IA
starved. for II will not produce, no
matter how rich II looks. until
more Of the light kind Of minerals
are added. Science mas also deter
mined that the principal minerals
10 set up the greatest coiloidsl
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-05-04
EIGHT FACTORS

The federal housing adminissrsr
tion considers eight major factors
when grading the quality cf .
neighborhood
These factors include; til Its
relative economic STABILITY. t7t
protection by poninE and ressrie-
tive covenants against undesira-
bic eneroechment. t5l freedom
from hazards 81 flood, earthquake
subsistence. or other forces beyond
control. 90 adequacy and scces.
sibility 81 schools parks play.
grounds. churches. stores. and
places ~ employment. tal ado
quacy and cost Of public trsnsror-
,ation. ldl suffieiency Of such utii.
ities a. water. sewers electricity.
gas. and such improvements as
roads. "a the level n taxes and
special assessments. ~ appeal ~
the nelghberhood,
The object Of tho subdivision
analysis Ia to encourage tho erea.
ton Of stable and attractive resi-.
DENTAL neighborhoods In place Of
mere speculative sale Of lots.
only by consistently develop
ing areas which are ripe for use,
an official declared, by reorganix.
ing subdivisions which suffer from
planning. financial. and legal en-
cumbranoes. and by postponing OF
abandoning the building UP Of sub
divisions which arc premature OF
plainly ruperfluous can a stabls
realty condition he established
which will Justify mortgage loans
and the insurance OF mortgages In
now neighborhoods."
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-05-04
SWINGING DOOR

A swinging door connecting the
kitchen or serving pantry with the
dining room can be an object Of
great convenience and need not
break the general trim Of the
room
The swinging door may be of a
style Identical with other doors
OF the house and may even be
equipped with similar hardware.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-05-04

Annually. sss .oooo. ooo postal
money orders are snid In Enkls
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-05-04
HOUSE VALUED
BY ITS LOOKS
May Sell for Fifty
Per Cent More IF
Well Designed

The value of dollars and cents
Of good looking house is often
as high as so per cent more than
2 house of like size but poor de-
sign, according to LaMonte Shor-
EFT, architect. member of the
Washington State chapter. Ameri-
can Institute of Architects.
1T pays every man who builds
house, whether for himself or for
sale, TO budget his building esti-
mate to accommodate the cost of
well designed house, Mr.. Shorett
points out. IF the house is for
himself he should remember that
the average man will build and
sell his house in his span of life,
therefore. it is the external APP
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-05-04
SPECIAL DESIGN FOR
RESIDENCE ON hill

A home 10 NJ built 90 . hillside
or sharply sscpinr ground requires
special design amt should 10
STYLED specifically for . leession II
this ksnd. according 10 federal
hpasinx administration affseisls
Properly designed. house an .
hill can ps made interesting and
unusual. Rooms an different
levels connected ~ . few steps
are an entertaining change frum
the more usual risr. but any at
tempt to adapt an ordinary plan
Ia . slcpsng lot u likely Ia have
distressing resnlss
When nat ground hemss ere
built On slorsns property the Anosa
are likely Ia ~ several feet ffem
the ground. FNA csfieiaIs paint
out. nscessstatlns steps that spesi
the continuity a. the exterior. ~
part ~ the earth IL taken out a
the sias % tho hill and expensive
retaining walls must ~ built
When . horse 10 designed for =
very abrupt slope the ground level
on one side may ~ . Whale story
higher than that On ths other
aide This allows entrances ~
both levels.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-05-04
Built-In Antenna
Used For Radios

Good radio reception without the
necessity for maze Of wires on
the roof is possible through the
use of a built-in sntenna and wall
plug. Not only IL the roof nd
OF unsightly wires but window
strips. insulstors. and other bits
OF equipment which mar the sp-
pearsnce Of the living room are
eliminated.
A plate similar TO those pro
viding power outlets is available
for the antenna and ground wire,
and all that is necessary for good
radio reception is to connect the
radio with the poles on the plate.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-05-04

features Of the house-the layout
of walks, lawns, shrubs and trees
should be designed with the house,
not merely as something added
afterwards, If the money holds
out.
ITO make a house good to look
at Mr.. Shorett concludes, there
remains the most important. and
yet the most elusive thing. the
artistry Of design, an intangible
something that comes from the
ability OF the architect who by
training and talent makes besuti-
ful his design very much as the
painter makes beautiful his paint
ing or the musician his music"
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-05-04
Careful Designing Necessary When Building For Self Or 10 Sell

only ape. and humans ssssn
cnids
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-05-04

activity and renew the proper bal
ance In the soil are calcium, silica,
illumina and iron.
Mechanics Soil Re-vitalizer re-
stores essential minerals 10 the
soil. resulting in greater yield and
better keeping qualities OF fruits
and vegetables II also drives out
pests. such as earwigs. aphis and
ants"
A sales organization In being
formed 10 distribute Mekensie's
products throughout the Pierce
county area, Sears said.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-05-04
LIST 10 NECESSITIES
FOR MODERN KITCHEN

The 10 necessities for modern
kitchen, as listed recently by an
authority on home modernization.
are:
1. Modern kitchen equipment.
2. Plenty OF hot water.
3. step-saving arrangement.
4. Comfortable working heights.
5. Adequate storage space.
8. Adequate lighting.
7. Scientific ventilation.
s. Sanitary surfaces.
Q. Compact working areas
10. Harmonious decorative treat
ment.
The Northwest enterprise. [volume] (Seattle, Wash.) 1931-1952, 1939-06-16
LEGAL NOTICE

IN THE SUPERIOR COURT OF
THE STATE OF WASHINGTON
IN AND FOR KING COUNTY IN
PROBATE
In the Matter of the Estates of
LEONA KARNEY and JOHN
WILLIAM KARNEY, Deceased.
No. $500 NOTICE OF SALE
OF REAL ESTATE
Notice is hereby given that pur-
suant to the order of the above
entitled Court the Seattle-First
National Bank, as administrator
of the above entitled Estates, will
sell at public auction, and subject
to confirmation by the Court, on
the oath day of June, 1889, at the
hour of 1000 o'clock a. M, at the
front door of the County Court
house for King County, to the high
est bidder, the following described
real estate:
Lot Eight (S), Block Eight (8),
Hillman's Lake Front Addition, di-
vision No. l, King County, Wash
ington.
S. ]. Neterer
Trust Officer, Seattle-First Ma
tional Bank, Administrator of the
Estates of Leona Karney and John
William Karney, Deceased.
Office and P. o. Address:
Second and Cherry Streets,
Seattle, Washington
Telephone Main 1881.
The Northwest enterprise. [volume] (Seattle, Wash.) 1931-1952, 1939-06-16
Elks Seek New
Grazing Ground

New officers, new ideas, give
the public new deal. Old and wi
thered grazing and watering faci-
lities, Lonely Acres Park offers no
inducements to the antlered herd.
The Stays seek new pastures by
the still waters of beautiful White
River in Cottonwood Grove Park,
1t is just ten minutes drive from
the entrance to Lonely Acres.
Fishing, boating, all kinds of
games and entertainment, Cotton
wood rove Park is the ideal picnic
grounds. To this park on the first
Monday in August will begin the
annual trek of the herd.
The Elks, Daughter Elks, Jun
Tor Elks greet the State of Wash
ington in the most colorful affair
of the year.
The Northwest enterprise. [volume] (Seattle, Wash.) 1931-1952, 1939-06-16

were completed for a card party
to be given June "a at the YWCA.
This club and five other federated
clubs in the city will jointly enter
tain the State Federation of Col
ored Womens Clubs July 81.
The Four-Leaf Junior Girls Club
met this Thursday at the home of
their supervisor, Mrs. j. w. Sims.
The girls will take an active part
in the State Convention which con-
venes here in July. Picnics and
outings are planning for their va
cation this summer.
The Self Improvement Club ell
ected the following officers at their
meeting Tuesday night held at the
home of Mrs. Stephen Glass: Mrs.
Gertrude Holifield, president; Mrs.
Glass, vice president; Mrs. w. J..
Hyatt, secretary; Mrs. David
Brooks, assistant secretary; and
Mrs. Mary Sanders, treasurer.
The Ladies Auxiliary to the Bro
therhood of Sleeping Car Porters
held their meeting Tuesday even
ing at the home of Mrs, Lacy 1--we
is. The report from their recent
card party was read which showed
splendid success.
Mrs. Odessa Freeman of Port
land was in the city Saturday to
attend the graduation exercises of
Miss Willetta Riddle.
Presley Holiday has been named
assistant to Henry Johnson, Scout
leader for the Boy Scout troop that
meets every Tuesday evening at
the Mt. Zion Baptist Church. Any
boy over twelve years of age is
eligible to join.
Mrs. t. M. Dunn (Genevieve
Pack and her small daughter,
Pauline, are here for an indefinite
visit with her parents, Mr.. and
Mrs. Paul Jones.
Mrs. Airline Yarbrough and son
Jimmy flew to Spokane via North
west Airlines, to visit Mr.. and
Mrs. Wallace Hagin, her son Wal
lace, Jr. and her brother, Buck
Stewart. They will return to Sc
attic Sunday.
The Northwest enterprise. [volume] (Seattle, Wash.) 1931-1952, 1939-06-16
Northwest Doings
In ElkdOm

The Elks stag party last Satur-
day night was eventful in more
ways than one. Many of the old
favorites were not in attendance.
Yet there seemed a desire to re-
establish the enthusiasm that once
prevailed. 1t may be that the Elks
are on their way back.
Brother John o. Lewis and his
genial wife who are about to de-
part for California, stopped by and
were warmly greeted before leav-
ing the city where they had made
so many warm friends.
Many new inovations are con-
templated for the Elks under their
new exalted ruler. Many round
ups to bring back into the fold our
many strayed brothers.
An earnest appeal is issued to
all Elks, those within and those
without the fold: let us reestab-
lish here in Seattle that same spirit
of Elkdom that once prevailed and
make the Seattle order equal to
others in this or any other juris-
diction.
They installed the newly elected
Exalted Ruler-in a game of crazy
pool. He and Brother Wade lost
while their crazy opponents won.
Who were they?
Brother w. E. Vrooman, popu-
lar s or tary of Puget Sound
Lodge, whose resignation became
effective June l, yielding to the
unanimous plea of his brothers,
will serve his full term. That is a
spirit of revived Elkdom.
The Northwest enterprise. [volume] (Seattle, Wash.) 1931-1952, 1939-06-16
Seattle Wins Duplicate
Bridge Tournament

The final report of the Dupli-
cate Bridge Tournament in process
since March 16, handed to me by
Richard Wells, president of the
Pacific Coast Bridge Association,
shows that Seattle barely nosed
out the winner over Portland for
the series of 80 boards. For the
first two rounds of the series Port
land was very much in the lead,
scoring 81 and Is match points
respectively to Seattle's IL and z.
Entering the third round of the
series Portland stood III to Sc
attle's So. But after that Seattle
seemingly warmed up to the con-
test and took the third round II
to 10, making total for the series
at this point, Portland 34h, Sc
attic 251a. With such scores the
contest should have been keen.
Everyone, however. was willing to
wager that Portland would win the
series, but they reckoned without
the enthusiasm of the Seattle play
ers. For the fourth and last round
of the series Seattle scored 22h
match points to Portland's 7b.
Total for the 80 boards: Seattle
48, Portland AZ.
During the last round there were
some instances of wide variation
in the score such as on the first
board where Portland bid two no
trump, set 2, down 100. Seattle
bid 5 diamonds, made 6, net 800,
excess 100. But on most of the
boards the scores were very close
as, for example, the fourth board
where Portland bid hearts, made
4, score $40; Seattle spades,
made 5, score $50. Or on the oath
board Portland bid hearts, made
6, score 480; Seattle 3 no-trumps,
made 6, score 400. But Portland
showed superiod bidding such as
on the 7th board where Portland
bid 3 no-trumps, scored 600; Seat
tie bid 2 spades, made 3, scored
140. And Portland's skill in the
play was evidenced on such boards
as the 18th when Portland bid 8
no-trumps, made 4; Seattle 3 no.
trumps, set 2. The prize for the
highest score in the tournament,
no doubt, will be some new bridge
equipment, the president states.
The highest ranking individual
team was Terry Goodwin and C.
Thomas with a total of 70. The
next highest was Audrey Nichols
and Charles Adams with a total
of SO match points.
The next tournament, according
to Mr.. Wells, will not be local. but
on national basis. The hands
will be made up by a national
committee, and played by all asso-
citation members throughout the
country. Membership in the AS
ISOLATION is still available.