davidaulloa/AmericanStories huggingface dataset:
La gaceta., 1939-04-08
VICTORIA DEL
CINC

Los Rojos de Cincinnati de-
rrotaron aver de nueryo, esta vez
en- Lexington, Carolina del Nor
tie, a los Medals Rojas de Bos-
ton. Con doce hits ell Cincinnati
hizo Z carreras; con cuatro hits,
ell Boston solo pudo anotar dos.
En- ell segundo inning Ival Good
man y Craft pegaron dos jon
rrones consecutivos, y en- Ell ter
cero Jimmy Wilson y Goodman
descargaron tubeyes, ayudando
de manera poderosa al triunfo
de los Rojos.
La gaceta., 1939-04-08
LA MUCHACHA
DE LA GALE.

habia nadie en- Ell palacio, nj
criados siquiera, nj Ell mayordo-
mo Fermin, que estaba tambien
en- San Sebastian con los Sc
hores.
~-Tampoco, senior. La seho-
ra de N1hez esta en- San Sc
bastian con los sehores de Bor
gona, desde hace diez o doce
dias.
-iAhl
ST, senior. Y los sehores
-manqueses siguen en- Malaga,
en- La FanfarrOna. Isl ell sehor
quiere dejar algGn recado!
NO, muchas' gracias. Que
La gaceta., 1939-04-08

f. comandante escribi6 lueyo
otrs carts para MARIA Do rs
Imperial Valley press., 1939-02-13
Thousands Poy Homage to
Pope Of Peace as Church
Heads Mop Conc|ave Plans

VATICAN CITY, Feb. 10. CUP)-
Italians and foreigners from all over
the world crowded into St Peters
Square for the third day today to
pay homage to the body of Pope
Plus XI as it lay in the chapel OF
the Blessed Sacrament of st. Pc
ter's awaiting burial tomorrow in
the cathedral's crypt.
Heavy reinforcements of troops
were called out to control the
crowd, which yesterday broke thru
three troop cordons and wooden
barricades to reach the doors.
Rain cut down today's crowd, but
vatican officials said that by noon
fully 100000 persons had filed past
the bier, added to nearly 100000
who viewed the body yesterday
The second of the nine daily
masses tc be held for the Pope was
read this morning at the cathedral
altar near where the body lies, by
a canon of st. Peters.
The cChege of cardinals met, as
it will daily until a new pope is
elected. to discuss arrangements for
the burial tomorrow and for the
elective conclave.
F1elates Of the apostolic chamber
took authority over the apostolic
Imperial Valley press., 1939-02-13
Post and Press Have More Readers
Than Papers in Similar Size Cities

We note in checking the latest issue of the California
Newspapers Publishers Associations newspaper direc
tory market survey book that southern California
newspaper published in city of $4,000 population has
but 1888 subscribers This low figure set forth by the
puDsher himself and is all the surprising when
we consider the fact that he publishes the only daily
newspaper in his community.
Many other communities far larger than Ell Centre
nave newspapers with almost small circulation
the particular city mentioned above while Ell Centro
with population of approximately 10000 has
papers with combined circulation otalng we'll over
5000.
The circulation of the Post and Press covers all
parts OF imperial Valley in addition to Ell Centre and
includes coverage on all rural routes throughout the
county.
I'll Centro merchants, therefore, have an opportun-
y OF reaching the entire territory for which this city
is the trading center with their merchandising mes
Sa@es When they advertise in these newspapers This
big advantage would not be theirs in most other COM
munlueS having such scattered population. Our mer-
chants have helped make this circulation possible by their
support of the Post and Press which have been constant
~ improved to gain further readers.
Imperial Valley press., 1939-02-13
Braw|ey and Yuma to Promote
dollar Days" to Start Season

Brawley and Yuma promoting Dollar Days
be held within the next week or two What Is III Gen
tro doing to bring shoppers to town to promote
this city as shopping center for all residents OF the
valley?
Dollar Day" last fall conceded by virtually
every merchant have been worth the time and effort
spent upon it to make it the successful merchandising
event it was . and though perhaps this isn't the
most propous time for the staging OF another similar
event. it seems that Ell Centre should be dong some
thing active and aggressive to keep itself out IN front
This type of need not be undertaken with the at
tude of "cvc pride" but simply good sound bust
proposition Nobody will blow FL Centre business
horn if it doesn't blow its own.
We tend to allow ourselves to slump into the dol
drums" unless we occasionally do something to wake
ourselves up and at the time show the public that
we're asleep Just because it to be- Let's wake
up and make so much noise, backed up by sound mer-
chandsing activity, that the public will have to wake
up, too!
Imperial Valley press., 1939-02-13
SEC Wins Right to
Examine Records
Of Transamerica

WASHINGTON, Feb. 13. CUP)-
Securities and Exchange Commits
sion Trial Examiner Henry Fits
ruled today that SEC counsel
could examine Transamerica cor
poration records before they are
offered as evidence in the SEC
hearing on charges that Trans
america filed a misleading regis
tration statement.
He overruled an objection by
counsel for Transamerica to the
use or inspection by the SEC OF
the working papers of Ernst &.
Ernst, public accountants fol
Transamerica, which were produc-
ed in answer to a commission sub
pena.
William Stanley, of counsel for
Transamerica, contended that SEC
counsel had no right to inspect any
part of the documents produced
until the examiner had passed on
their relevancy. To do otherwise
Stanley set forth, would permit a
pure fishing expedition"
Imperial Valley press., 1939-02-13
Lawyers UuiId
Favors Labor Law
In Present Form

CHICAGO, Feb. 13. (UP)-The
National Lawyers Guild today vot-
ed approval of the administrative
board of the National Labor Rela-
tions Act and announced its op-
position to any amendments to
the act at the present session of
Congress.
The guild recommended that
Congress appropriate adequ e
funds for the board, the La Fol-
lette subcommittee on civil liber-
ties and the civil service commits
sion.
The resolutions were included In
A passed at the concluding ses-
sion of the guilds third annual
convention.
The guild opposed the Ameri-
can Bar Associations administra-
tive law bill which would require
federal administrative agencies te
set up formal rules of practice.
Imperial Valley press., 1939-02-13
Benny Smuggling
Trial Postponed

NEW YORK, Feb. 49, CUP) =
Federal authorities indicated today
that the smuggling trial of comed-
ian Jack Benny, on the calendar
for tomorrow, would be postponed
a week or ten days to enable the
defendant to complete a motion
picture in which he is working.
:, It was said that federal authori-
ties in California informed As
sistant U. S. Attorney Joseph L.
Delaney, in charge of the case,
that if Benny were forced to come
east new, the company making the
motion picture and hundreds OF
actors and studio employees would
be the losers.
Benny is accused Of smuggling
s2,13l worth of diamond-studden
ieWelry fer his wife and radio
partner, Mary Livingstone.
Imperial Valley press., 1939-02-13
Army Silent About Crash
O. Mystery Speed Plane
On Cross Country Hop

Mitchell FIELD, N. Y, Feb.
i3. (UP)-Col. James E. Chaney.
commandant of Mitchell Field, said
today that any official comment on
the crash Of the army's newest and
fastest pursuit plane would have
to come from Washington
The plane, a twin engined, all
metal single scatter capable of fly
ing 400 miles an hour crashed late
Saturday after an unannomced
speed flight from March Field. Cal,
with It. Ben S. Kelsey at the
controls.
Kelsey suffered few minor
scratches in the crash Which de-
FIVE BOOKED
Five persons were booked over
the weekend at the II Centro po-
lice department for drunkenness
charges. Awaiting a hearing in po-
lice court Tuesday We're Henry II
Howes, Angelo Aguilar, Pedro Carri-
llo, Flor Pact and d. C. Easter.
Imperial Valley press., 1939-02-13
GuIIett Grocery
Runs Specials in
Middle of elk

Gullett's Grocery initiated a new
policy of advertising in the Post
and Press during the past two
weeks. Sol Gullett, proprietor, who
plans to advertise consistently in
these two newspapers, noticed that
his business on Saturdays was
growing to almost unmanageable
proportions. So many shoppers
crowded his store that his staff
was unable to give them all the
service the store makes a practice
of giving.
The solution, Guuett decided, was
to offer his special prices on Wed
nesday and Thursday, rather than
at the weeks end. Consequently
ne adopted this plan, advertised
it forcefully in the Press Tuesday
evening and in the Post wednesday
morning, pointed out to housewives
how they might save and at the
same time enjoy "middle-of-the-
week service. Result: bigger bus
mess in the middle of the week
with total weeks volume more
evenly distributed, more conVen-
ience for both customers and the
stores staff
Imperial Valley press., 1939-02-13
Hills Coffee Adv.
Slated to Start
Next Thursday

Making a bid for the big I'M
perial Valley market for their pro-
duct as they do every spring, Hills
Bros. Coffee Company has reserv-
ed space for l3 thirty-inch adver-
tisements in the Press and Post.
The ads will run Thursday even
ings in the Press and Friday morn
ings in the Post, and the schedule
will extend from February l6, when
the first one will be published, until
May 25.
I'VE have always depended
chiefly upon local newspapers for
our advertising" J. l.. Aydelotte,
Hills Bros. branch sales manager
of Los Angeles stated And he
continued, our campaigns in the
Post and Press have showed real
results"
Imperial Valley press., 1939-02-13
The POst-Press Business Review

Summoned to attend the annual
sales conference and discuss with
executives plans for 1899, E. R,
Burnett, local manager for Shell
Oil company recently went to Los
Angeles.
Il was told that Shell is looking
forward to one of the best years
in the company,s history" he said
when he returned. advertising
will be continued on the same
broad scale as last year, with news
papers forming the backbone of
the program.
NJ. j. Horton announces that his
store, Valley Drug Co., has been
heightened several feet and that
the prescription department has
been considerably enlarged. in con-
nection with the remodeling and
new construction of the building in
which his store is located at Fifth
and Main streets.
o. F. Haun, proprietor of the
ieWelry store bearing his name
stated last week that he plans to
completely rennovate his store as
soon as construction is completed
on the new building now being
erected next door to him.
A regular stock of coed quality
western cowboy" boots will pay
dividends in Ell Centro, NJ. o. King
decided after the hearty reception
given a showing of the well-knoWn
Justin line at the store recently
The showing was announced in
3-column by 8-inch advertisement
which attracted far more buyers
than the store anticipated.
The United Brewers Industrial
Foundation has placed schedule
Of advertisements, 3-column by
3-inches in size, with PoSt-PreSs,
The first ad was published Feb
ruary in the Press and February
7 in the Post.
Warren Currier, I, V. Hardware
Co sales manager, attended a
Norge refrigerator sales meeting
IN Los Angeles last week.
Mrs. Lola Dawson of Clements
Drug Store, attended a Ruben
stein cosmetics Spring training
L..
the Biltmore hotel. Object of the
school was to acquairt people sell
ing the cosmetics with new meth
DDS of makeup, etc.
Edgar Bros, Co., Ford dealers
announced a sale of used cars in
a 3-column by l2-inch advertise
Imperial Valley press., 1939-02-13

There are only a few top-notch,
salaried posts still open, the re-
mainder carrying no regular salary,
but often per diem payments of
fat expense allowances. Olson, who
after being away for more than a
month following his Inauguration
week collapse, must make his selec-
tions for the relatively few untitled
state jobs from among more than
15,0G0 applications.
The most important positions
which the governor may fill are
director of motor vehicles, $4,000;
corporation commissioner, $500:
director of agriculture, $4,000; direc-
tor of natural resources, $4,000; dir
ector of public health, $4,000; chief
of the narcotics enforcement divi-
sion, $4,000; state librarian, $4,000,
and real estate commissioner, $4,000.
An incoming administration Is
greatly handicapped in dispensing
patronage because practically all
state employment is subject to civil
service, except for the director and
one exempt position in each de-
partment. Most of the exempt posi-
tions have been filled, among the
approximately SO appointments Gov
ernor Olson has made since taking
office.
The bulk of the remaining ap-
pointments include the following
posts on boards and commissions
State board of architecture exam
liners, four positions; board of medi-
cal examiners, three positions;
highway commission, three; board
of education, three; code commits
zion, eight; agricultural prorate
commission, three; relief commits
sion, three; and one position each
Imperial Valley press., 1939-02-13
Used Car Sales
Show Up-Trend

Used car sales during the past
two weeks indicate that the higher
prices for lettuce have had some
influence on local business condi-
tiCns. More used cars are being
icld every day and they wouldn't
be moving if vegetable workers
weren't making a little extra mon
ey.
Used car men are getting busi-
ness because they are going after
It with advertising and aggressive
;alesmcn to follow up the interest
created by advertisinC. Perhaps we
-an all take tip from the used
car merchandising of our auto
mobile dealers.
Imperial Valley press., 1939-02-13
Sc ars to Present
1882 Coldspot
Next We On G sday

Wednesday. Sears, Roebuck and
Co. will present ten years OF out
standing achievement III electric
renlaeration The new 1889 Cold
spor announced il Wednesdays
payer will he on display al the Local
Sears. Roebuck sIoIe. To celebrate
ten wears of achievement and the
one million ColdspOts in operation,
Sears Ell Centro store bring the
Gold Seal" ColdspOt symbolizing
the approval OF one million home
makers The new Coldspot is GER
tainly an aristocrat OF beauty IL
cleaning white and fla ing
chrome that would grace the most
beautiful kitchen i'll America "a
Coldspot with more economy more
convenience than has ever been
embodied in an electric refriger-
ator. selling at anywhere near the
nrice of the 1889 Coldspot.
B. L. Hamburger, local manager
cf the Sears store, stated that the
1889 Coldspot, as well as those Of
preceding years. Is exclusively
sears product-created by Sears
produced by Sears, tested in Sears
laboratories, and distributed only
bv Sears at savings which empha
size the truthfulness of the slo-
can. More for your money
Some Of the new features that
will be found in the 1889 Cole
Seal" Coldspot are: all steel con-
struction. all white DuluX exterior
finish. porcelain enameled inter
ior, automatic interior light, auto
matte reset defrosting, eleven and
5-lO square feet of shelf area, i'm
proved sliding shelf with built-in
thermometer, two porcelain en-
ameled vegerators, handy bin on
roller bearings for storing vege-
tables. two one quart water bot
Ties plus a new PolareX meat stor
age and the 1899 Coldspot is super
powered with the famous Rotorite
unit to meet any demands of quiet
and thrift in operation.
Imperial Valley press., 1939-02-13

molished the plane. He was for
bidden to talk to newspapermen,
Chaney headed a board of inquiry
which forwarded its report of the
mishap to Washington late yester-
day.
The wrecked plane, known as the
XP-38, an experimental craft, was
dismantled and placed under guard
in a hangar.
The plane crashed as Kelsey pre-
pared to land. It's tricycle. under
carriage bouled the top of a tree
and the craft pancaked into a sand
trap on the Cold Stream golf course
adjacent to the field.
Imperial Valley press., 1939-02-13
Week of Feb. 13 to Feb. 20
Jno. Rob ertson
Confers With
G.M.C. Officials

John r. Robertson, Buick and
Oldsmobile dealer, recently was ac-
corded striking recognition when
he was called into a special con-
ference recently in Los Angeles
with w. S. Knudson, president of
General Motors, r. H. Grant, Gen
eral Motors sales manager, and
Fred Fisher of the Fisher Body
company. Robertson assisted in the
outlining of sales plans for the
California area.
Imperial Valley press., 1939-02-13
Kidnapers Lose
High Court Appeal

WASHINGTON, Feb. 13. CUP)-
The Supreme Court today denied
the petition of seven men con-
Victed in connection with the kid
naping of John j. OConnell, AL
bany, N. Y, for a review of the
second circuit. court of appeals
decision affirming validity of their
convictions.
The seven contended the con-
Victions were improper because the
indictments were invalid and be-
cause of highly prejudicial' ac-
lions of the trial court.
The review petition was filed in
the names of Manning StreWl,
John j. Obey, Percy Geary, Charles
Harrigan. John McGlone, Thomas
Dugan and Harold Crowley.
Imperial Valley press., 1939-02-13
|. Y. Connanderv
To Hear Inspector

Imperial Valley Commandery No.
Sd will meet Tuesday night at 73O
in the Masonic temple at which
time Inspector Eminent Sir A. A.
Kunze will be present to instruct
the members and officers for install
lation.
The installation is set for Satur-
day, Feb. 10, at 8 o'clock in the
temple with c. Stanley Chapman
of Fullerton, past grand comman-
der as installing officer. Leslie
Mcconnell will be installed as COM
mander at this time The installa-
ton is open to the public and to
MasonS and their friends.
Imperial Valley press., 1939-02-13

on the board of barber examiners,
board of chiropractic examiners,
board Of registration for civil en-
gineers, board Of cosmetology, board
OF dental examiners, board of en-
balmers and funeral directors, board
OF optometry, board of pharmacy,
examining board of veterinary medi-
cine, board Of public health, Cali
fornia nautical school, structural
pest control board and contractors
license board.
The position on the board of bar
Der examiners is a salaried one pay
ing $4,000 annually.
Imperial Valley press., 1939-02-13

tribunal and prepared formally to
destroy the seal of the late Pope
the symbol of his authority.
The cardinals meeting yesterday,
decided that the Pope would be
buried at pm. tomorrow in the
crypt in st. Peters which he had
selected himself, beside the remains
of his predecessors, Benedict XIV
and Plus x.
1t was decided also that the for
NAL conclave which is to elect a
new pope would meet not before
February 26 nor later than March
Imperial Valley press., 1939-02-13

l. Previously it had been ANNOUNCE
ed that the conclave would be held
as soon as all cardinals who had
sent word of their departure for
Rome, had arrived.
However the conclave must be
held within 18 days of a pope's
death. and there was some question
whether Cardinal Copello of Argen-
tina and Cardinal Leme of Brazil
could attend. They are due at
Naples March /.
Imperial Valley press., 1939-02-13
Ell CENTRO, CALF.
Schen|ey Products
Expert Helps
Valley Dealers

With the purpose of helping re-
tail liquor vendors know their pro-
ducts, how to merchandise them
intelligently, and explaining in de-
tail how best to conduct their
businesses Jack Kranzberg, special
representative for Schenley dis
tilleries, was in Imperial Valley
for several days last week.
Kranzberg visited the offices OF
the Post and Press while in Ell
Centro and stated that these news
papers are slated to receive a sub
stantial campaign on another
schenlev product not formerly To-
cally advertised in the valley. we
have enjoyed such splendid results
from our two present campaigns
that we believe the additional
schedule will be very successful IN
helping local dealers sell a quail
ity product" Kranzberg stated.
Imperial Valley press., 1939-02-13
Fawcetts Attend
Coca-CoIa Me- ct

H. w Fawcett and his son Bert
Fawcett left Friday to attend the
annual Coca-Cola convention at
Atlanta, Georgia, home of Coca
Cola. Fawcett is proprietor of Coca
Cola Bottling Works of Imperial
Valley and has been distributor of
The bottled drink in Imperial VAL
ley for many years.
Fawcett, with the cooperation
Of the Coca-Cola company is run
ming q consistent campaign of 30
inch advertisements in the Post
and Press. The schedule consists
of two ads per month for one year.
Imperial Valley press., 1939-02-13
Cattle Breeders
To0rqanize, g.

Cattle breeders of Imperial coun-
ty will complete organization Of the
Imperial county cattle breeders as
sociation at meeting in the county
court house one week from Tues
day night. George Winwright, as
sistant county agent, announced
Monday
The group completed preliminary
arrangements at a meeting last
Friday night, Winwright said.
Imperial Valley press., 1939-02-13
Ware to Address
Farm, Center

Sheriff Robert Ware will out
line activities of the county law
enforcement agencies at a meeting
of the Alamo-Verde farm center
meeting Thursday night at Alamo
school, according to Ben Stahlman
director
George Winwright will speak on
grades of alfalfa hay at the meet
ing. A short play, an educational
movie and community singing will
round out the program.
Imperial Valley press., 1939-02-13
NeW Diesel Oil

Bringing news of an entirely new
type of Diesel lubricating oil to be
marketed by the Gilmore Oil COM
pany, j. S. Norris, manager OF lu-
bricating oil sales, addressed a
group of Gilmore personnel here
Feb 3, 1899. Norris, who is making
tour of Pacific coast cities ac-
companied by E. j. Sanders, Gil
more Diesel engineer, was intro
duced to the local group by Hood
Littlefield
Imperial Valley press., 1939-02-13
NeIU Frigidaire Control

one OF the interesting new de-
yelopments to be found In the 1899
Frieidaire models is the Uni-Matlc
Control which replaces the former
control panel, combining in one
dial the work formerly done by
three switches, according 10 M. q.
Munson. sales manager Of Edgara
hardware, local FFigidaire dealers
VINO Is now showing a complete line
of the new Frigidaire models
Imperial Valley press., 1939-02-13
News ITEMS OF BUSINESS ACTIVITIES
PHONE 300

ment last Tuesday and WedneS-
day in the Press and Post.
Jno. R. Robertson announced
new low prices on used cars in a
l20-inch advertisement last week.
ReXford Ruggles, M. j. B. Coffee
representative for Imperial Valley
and San Digeo, was in town this
week contracting grocers. M. j. B.
sales have increased in the valley
since the initiation of a regular
| advertising schedule in the Post
and Press several months ago,
Ruggles stated
c. Kahn, Lever Bros. represen-
tative for Imperial Valley and San
Diego, visited the Press and Post
offices Saturday. Kahn was service
ing his accounts and planning an
| advertising merchandising push
for March.
Harry Clark, Kellogg's cereal
representative for the valley and
San Diego, was in El Centro last
week taking grocers' orders and
assisting them in merchandising
activities of Kelloggs products.
Wilson & Co. have reserved space
for a 3-column by 6-inch adver-
tlsement On their Tender-Made
Ham and Certified Sliced Bacon
to be run next Thursday in the
Press and Friday morning in the
Post.
Zen Hulse, proprietor of the
tractor and equipment company
bearing his name, returned Satur-
day from a sales conference held
at the Caterpillar tractor company
factory in San Leandro, California.
Huise was away for a week. SPEND
ing some time in Los Angeles con-
terring with Caterpillar officials
there
j. H. Edgar of Edgar Brothers.
FORD dealer in Ell Centre. attended
conference last week at the Los
Angeles Biltmore hoted where
sales, advertising and business
management were discussed by
Ford factory executives and dealers
from Southern California and 9TH
or nearby points.
Imperial Valley press., 1939-02-13

J. Stirling Getchell advertising
agency has reserved 4-column by
l1-inch space for a Plymouth ao-
yertisement to be published Feb
ruary IA in the Press and Feb
ruary Is in the Post.
Imperial Valley press., 1939-02-13
Speed Expected
In Appointments
70 State Jobs

SACRAMENTO, Feb. 13. (UP)-With Gov. Cubert
L. Olson back at his desk in the capitol and
actively directing the affairs of state political observers
today expected quick action to fill the remaining 100
appointments available for the administration
Imperial Valley press., 1939-02-13

C. Sewers and E. l.. Calene OF
the York Machine company are
in Ell Centro this week on busi-
ness trip.