davidaulloa/AmericanStories huggingface dataset:
Greenbelt cooperator., 1939-11-09
With The Players

@A Those who enjoyed the picture Of rGo1-
M@S SSA den Boy" at the Greenbelt Tf1eater last
HWS$W week will find special treat in the play
~ awake and Sing", by the same author. Be-
sides these two popular stories, Clifford
odets has written number Of other hits, incl uing
"Rocket to the Noon" and rParadise Lostn.
awake and Sing" has for its locale Bronx apart
ment. All the characters share fundamental aci w.
is thorough study Of Characters study in viii ch
the individuals speak plainly, typical1y, and in
words forcefm and frequently far from dignified.
odets did not intend story that would shock; he
also did not plan to pull many punches in his di a.
1ogue Consequently it is not play for the young
sters.
The production staff Of the current play in
eludes: Stage Manager, Joe haynard Business Mana
ger, Helen Cowe11; Wardrobe, Margaret Miller; Pro-
perties, Helen Johnston; Pompter, Margit Roshon;
Furniture, Betsy D. Woodman; Chief Usher, lucille
Cooper; and Nal<e-up, Lib Goldfadsns
L. L. Woodmau
Imperial Valley press., 1939-03-10
Edgar Bros. Join
Big Ford De aIer
Adv. Campaign

Edga2 Brothers company, =.
Centro Ford dealers announced re-
Gently that they are joining other
dealers in the Ford line in a CO.
operative advertising campaign TO
take full advantage Of the pros
porous period Immediately ahead
for the automobile industry.
Newspaper space comprises the
principal medium Of the adVertiS-
ing program with ads scheduled
TO appear in papers throughout
southern California First ads are
appearing this month 1t is the
largest cooperative Ford dealer
merchandising plan attempted in
many years. typical Of the cooper
stiye spirit that has been the basis
Of building many other industries
in Southern California, according
10 w o. Hinderks Of Edgars.
Now is the time for business
men in all lines TO pull together
said Hinderks. Industry is on the
upgrade and we have every reason
to believe 1899 will be a splendid
year in the automotiye field
Imperial Valley press., 1939-03-10
How to Sell More

This was the title Of the speech
delivered by r. j Slagle, vice-presi-
dent Of the American Retail Jewel
ers Association in San Francisco
In his speech he strongly urges the
use of newspaper advertising.
Slagle stated, in part: THE whit
tling type Of merchant, who was
content to sit back and whittle.
does not attract customers. It's the
ieweler whose name is in the news
paper, flashing new ideas, that
counts now. People go where they
are invited.
"The pulling power Of the press
is without equal. You will sell more
and better watches, and pull people
your. way. if you realize this.
Multiplied millions are craving,
and yearning waiting for you to
touch their wants. In ads, use Or
ipinality. I use poetry in mine
once I narrated the story of time
pieces.
But use newspaper copy. 1t sells
A customer before he even comes
into your store.
Imperial Valley press., 1939-03-10
WPk Interested in
Surplus Project

WASHINGTON, March 10. tUP)
- The agriculture departments
proposal to distribute surplus food
to needy by use of stamps was
regarded by Works Progress Ad-
ministration officials today as very
interesting.
WPA Administrator F. c. Har-
rington commented favorably on
the proposal. His representatives
have attended several conferences
With officials of other departments
considering the plan which soon
will be tried out in a few selected
cities.
4 do not think so far as the
WPA is concerned I would be will
ing to 90 into it more than on an
experimental basis on a limited
scale" Harrington said. "All
would want to do would be to try
it in a few case cities"
Imperial Valley press., 1939-03-10
Ten High Reduces
Price Due to Sale

A New York Statistician figured
that if one man were to count -
1884 etc. = as fast he he could
"a hours a day, without pausing for
food or sleep. it would take him
over fourteen years to reach the
figure Hiram Walker has announc-
ed as its sales total in bottles on
Ten High straight bourbon for a
single year-25.0OOOOO bottles.
Because of this amazing recep-
ton by the public Ten High an
nounces that it has been able tC
save so much on bottles, corks, anc
all the other accessories necessary
in the bottling and packaging Of
whiskey that prices can be lowered
Ten High is now selling in E
Centro for 81 cents a pint, S186 a
quart, the new low prices. Trade
prices have been proportionately
reduced.
A newspaper advertising cam
paign is now running announcing
the price reduction.
Sherman K. Ellis g. Co, Inc, is
the advertising agency.
Imperial Valley press., 1939-03-10
Death Dodgers
OfferNovel Ad
Tie -ins with Show

Some novel advertising tie ups
were used during The past week by
Edgar Bros. Co, Sonea Lumber Co
and House &, Dizney General Pet
roleum agents for tho valley.
Through co-oreratiou with the
Death Dodgers. a group of dare
devils performing at the county
fair, the three firms, which furnish
ed them with some of the equip
ment used in their performance.
advertised the use Of the equipment
and the Death Dodgers shows il
the Post and Press. In return the
shoWmen painted advertising Of the
patrons ON Ford cars used in the
show.
Also tied up with the advertising
plugs" by Happy Jack Miller
star and owner of the show, over
the public address system we're used
in connection with his troups dar-
ing featS.
Imperial Valley press., 1939-03-10
S%o%e Income Tax ReturE
DeodIine on April 18th

Time for filing state income tax
returns expires April Is.
s. A. MaCSWeen. representing the
state income tax department, ask
ed Imperial Valley residents to
avoid the last minute rush and file
their returns before the expiration
date. He is at the 81 Centro cham
Der of commerce during office hours
to assist valley taxpayers with
their returns.
Personal exemption and credit
for dependents are two points that
frequently worry taxpayers he said,
A single person. or a married per
son not living with husband or wife
may claim an exemption of $1,000
MacSween said.
A person who was the head OF
a family or was married and
living with husband or wife during
the entire taxable year. may claim
an exemption OF $500. If both
husband and wife file returns, the
exemption may be taken by either
or divided between them.
The head of a family is the
person who actually supports and
maintains in one household one ol
more individuals who are closely
Imperial Valley press., 1939-03-10
Burglar Sought as
Woman S Killer

MINEOLA. N. Y. March 10.
CUP)-The murderer of Anna Lou
ise Mckee. 30. wealthy Republican
leader and assessors office clerk,
probably was burglar familiar
with the two and half story
house where she lived alone, police
Inspector Harold S. King said to-
day
The killers weapon was not
found. King believed it was a ball
top hammer. Blows crushed the
spirster's skull in four places. Her
body lay undiscovered on the liy-
ing room floor from the time OF
the murder. probably last Sunday
night. until yesterday afternoon
There We're evidences of a furious
struggle in the living room and in
an adjoining hallway, where a
wooden panel had been dented by
two hammer blows that evidently
had been aimed at Miss Mckee
and missed
Imperial Valley press., 1939-03-10
Men Prefer Darker
Hair But Believe
Ladies Too Nagqinqll q

PHILADELPHIA. March 10 oUP1
The men Of America prefer bru-
netteS, but as a rule they think
women arc.
l. Too spoiled.
>. Too often nagsmg ana jeal-
Gus.
s. Too willing to pet and kiss
before marriage.
i. Not enough concerned with
keeping romantic after marriage.
5. Too busy with things outside
the home.
These points were brought out
III a survey made public today by
the Ladies Home Journal It show
cd that 50 per cent Of the men
questioned preferred brunettes, 81
blondes and 10 redheaoS.
The men save the women credit
for knowing how to manage the
family money and with being no
more to blame than men for the
rising divorce rate.
Seventy eight per cent OF those
questioned thought married men
were happier than bachelors.
Imperial Valley press., 1939-03-10

nent Pacific coast financier, re-
signed to take charge of numerous
lawsuits filed against him in which
judgments totaling hundreds OF
thousands Of dollars have been re
turned
DR.. Sprouts refusal TO change
positions was a cause Of regret to
Mortimer Fleishhacker. who took
over the presidency when his bro
ther. Herbert. resigned.
Already chairman of the board
of directors. Mortimer FleiShhacker
took on the added duties of presi-
dent with the understanding, it
was said. he planned to retire from
active participation in the banks
affairs when a suitable successor =
could be found.
Briefly DR.. Sproul gave his rea-
sons for turning down the offer:
After weighing carefully the
strong argument both for and
against the offer, I have decided
not to accept the position My
decision is psychological and in
stinctive. I do not want to leave
the university and the satisfaction
that it offers in the way of high
endeavor and important public
service.
Imperial Valley press., 1939-03-10
News ITEMS OF BUSINESS ACTIVITIES
PHONE 800

tive, called on the trade in the
valley this week.
SnoWdrift shortening has joined
the Post-Press family of regular
food advertisers The famous prod
uct will be advertised ON long
term compaign basis, until June !.
San Diego California club will
initiate their regular spring and
summer campaign next Tuesday
with q 3-column by 17-inch ad.
Harry Clark of Kellogg Cereal
company is calling on the valley
trade this week Clark will be in,
the valley lor two weeks in con-
nection with a current Kellogg cam
paign
Oldsmobile has started a con-
sistent spring campaign with copy
scheduled to appear March Is and
%.
Imperial Valley press., 1939-03-10
Week of March 5 to March Il
YOU CAN'T CATCH AN ELEPHANT
WITH NOTHING BUT A M0USEiRAP

You say they're not supposed to? Of course they're
not That's what makes it so funny when lot OF ad-
versers honestly expect to catch eephantsby setting
a few mouse-traps
1t takes the right trap to catch the big fellows. To
a customer he can serve year in and year out.
Alert gasoline dealers, and their companies, know
that such customers don't live in Kamchatka. They
live nearby practically right next door. And they can
be drought in alive"-and happy-smpIy by reaching
them in their homes, every day, through their daily
newspapers
These dealers know that newspaper advertising does
a complete selling job that turns prospects into Gus
toners
Newspaper advertising reaches Everyone who uses
gasoline All people reached by all other adUeTtisiHg
media combined also reached by newspaper adver
tising Naturally newspapers carry most OF the adVer
tising from local merchants well other advertis
ing.
Imperial Valley press., 1939-03-10
Pioneer HoItViNe
Rancher Succumbs
AtHome inL. A.

Lee Hunter. IS, pioneer rancher
of the Holtville area and father
of John Hunter of FL Centre, died
Thursday night at his home in
Los Angeles.
He suffered a stroke Of paralysis
three years ago and had been an
invalid since that time.
Hunter lived in Imperial Valley
for 27 years. Several years ago
he went to Banning where he en-
gagged in the real estate business.
He lived the last years of his life
in Los Angeles.
Funeral services will be in Los
Angeles at a date to be announced
later
His survivors include his wife.
Mrs. Lula Hunter; II children and
II grandchildren. His eight daugh-
ters are Mrs. Alva Sanders of
Bakersfield: Mrs. w. j. Greenlee,
Mrs. Ray Demick, Mrs. Vida Nc
Ateer. Mrs. Ed tKirklandt Mrs.
William Smith. Mrs. Hugo Wilde,
and Mrs. l. Letter, all of Los
Angeles. Mrs. Ralph Hess, former
valley resident. is one of his grand
daughters. His three sons are john
of El Centro, Eugene of Los An
geles and Jones of Artesia.
Imperial Valley press., 1939-03-10
Passersby Help
In Jewel Theft

EVERETT. Mass March 10,
euP)-Passersby paused to lend
encouragement to two men trying
to open the door of a locked car
at Everett Square late yesterday
1t finally was suggested that
they break the small ventilation
window as that could be replaced
cheaply.'
The pair followed this advice
and after opening the door took
three leather cases out and walked
across the street.
Ten minutes later Howard
Wright of Waltham, salesman Tor
a Providence, R. l., jewelry firm,
left a restaurant where he had
been eating. He reported three
cases containing $4,000 worth OF
iewelry had been taken from his
car. the one the men had broken
into.
Imperial Valley press., 1939-03-10
Probe Started in
Milk War Threats

WASHINGTON, March 10. CUP)
The justice department today
promised an investigation Of
charges by George A. Johnson,
independent Detroit milk distribu-
tor. before the joint monopoly in
vestigating committee that he had
been threatened with bombings and
a price war.
johnson told the committee that
a threat to bomb his chain of 40
milk depots was made during a
competitive warfare in which pric-
es dropped to as low as six cents
per quart for delivered milk.
Sen. William H. King, D., Utah,
acting chairman of the committee,
said that he felt that "the stu
alton" in Detroit should be inves-
tigated. Wendell Berge, represent
ing the justice department agreed
to undertake a study.
Imperial Valley press., 1939-03-10
Package Idea
Comes to Front
In Advertising
BY A. c. JOHNSON

More and more in modern news
paper advertising retailers are turn
ing to the package" idea that is
purchasing their advertising in q
planned manner to provide the ad-
vertising their business require
throughout the entire year.
Merchants do not purchase the
lighting for their display windows
on a day to day basis and it is not
as important as their newspaper
advertising in contracting new pros
pective customers nor in introduc-
ing new merchandise TO their regu-
lar customers as il is received.
Retail advertising should be bas-
ed on an appropriation set by a
certain percentage of the precedfg
years gross business and then fol-
lowed through consistently through
out the year, with allowances, Of
course, for seasonal fluctuations in
the amount of business that can
successfully be promoted through
advertising and merchandising
our advertising department hes
adopted this method Of selling and
serving our customers and we be-
lieve that any merchant who goes
into advertising in this manner
will agree with US, after running a
consistent campaign, that advertiS-
ing will work better for him on this
basis.
We are fully prepared and ready
TO work with every merchant and
businessman in El Centro In the
preparation of planned advertising
and merchandising to fit his bust
ness during the year.
Imperial Valley press., 1939-03-10

Announcement is made OF the ap-
pointment of C. B. Tucker as Adver-
Using Manager of the Seaside Oil
Company. Tucker, who formerly held
the position of Assistant to the Cen
cral Sales Manager, assumes his duties
Immediately. according to F. E. Nc
Clarcn, General Sales Manager.
Mr.. Tucker is exceptionally quail
fed for his new position, McCiaren
stated. His duties as Assistant to the
General Sales Manager have given
him keen insight into the needs OF
both the selling and advertising dIvi-
sions Of the company.
Mr.. fuckers appointment comes
At an opportune time. inasmuch as we
are launching the largest advertising
and sales promotion campaign in the
company history. We feel that Mr.;
fuckers direction of this work VIII
insure ITS ultimate success.
fuckers headquarters will be IN
the Los Angeles Offices OF the com
oanv. II Was stated.
Imperial Valley press., 1939-03-10

Sego milk will stage campaign
starting March Is. Three ads will
be used, the other two running
March 80 and April 13.
California municipalities are III
excellent financial Shape-judging
by the prices investors are willing
to pay for their bonds. On the
average, these securities are quoted
at around 1913 or better, which
means that the buyer receives a
return of but 295 per cent. In spite
of that, demand is often greater
than supply, and dealers report a
definite scarcity of new issues.
Notice to contractors, carpenters,
masons, plumbers and all others
with an interest in home building:
Figures and estimates indicate that
this is going to be a banner domes-
tic construction year in California
One large and representative bank
says that its applications on file
for Federal Housing Administra-
ton mortgage insurance have all
ready reached a volume comparable
with that of midsummer last year
Sees Bakery opened a new re-
tail store on south Fifth street this
week. Announcement of the open
ing was made in 2column by Z
inch ad.
Jack Kranzberg, Schenley prod
ucts company district representa-
Imperial Valley press., 1939-03-10
SchenIeyN Names IS
Brusk in Brandy
Sales Promotion

In line with the recent cOnstruc-
ton Of the worlds largest brandy
distillery at Manteca, Calf, and
the production there Of fine Ameri-
can brandies, Schenley Distillers
Corporation has appointed Thomas
Brusk national sales manager for
domestic brandies and runs, Il
was announced today.
A veteran sales executive with
his own business before he entered
the liquor industry, Mr.. Brusk at
tended Ohio State University and
studied law at New York Univer-
sity. He was admitted to the New
York bar but in 1917 he Joined the
army and served through the wal
After the Armistice he organized
lis own building material business.
the Builders Concrete Company OF
Dayton, Ohio.
Repeal seemed to offer q wider
field for his abilities, and in 1898
he joined Schenley as Divisional
Manager in charge of import sales
for the Middle Atlantic region. In
his new post, his territory will be
the United States and the territory
Of Hawaii
"The appointment Of a seasoned
sales executive to devote his at
tention exclusively to domestic
brandies and runs marks a further
pioneering development by Schen-
ley" Walter r. Greenlee, Schenley
director Of sales pointed out. eve
recognized that there is a genuine
opportunity to supply Americans
with a really high quality brandy
at a popular price
Imperial Valley press., 1939-03-10
Riddle Grocery
Becomes Regular
w WeekIy Advertiser

Thursday. March 9, Riddles gro
cery began a three-months weekly
advertising campaign. Mrs. Fred
Riddle stated that she believed the
store needed a steady campaign to
acquaint the housewives of Ell Cen
tro with the extra value and money
saving prices on highest quality
goods featured by this long-estab-
lished grocery. The initial ad was
"a column inches. Congratulations
Mrs. Riddle upon your progress
siVe decisionl
Imperial Valley press., 1939-03-10
Farmers Succeed
In Solving Their
Own Problems

The two sections of the country
where conditions seem most hope
full for the farmer according tC
the Dairymens League News, are
Ohio and New York. This isn't a
guess. 1t is borne out by officia
figures and the record of dollars
and-cents return to farmers.
The reason for it, says the News
is plain-it is in these two sections
that the marketing cooperative
movement is at present making the
most notable progress. The farmers
are becoming increasingly business
minded. And their revenues rise
To use the News own words, "In
both New York and Ohio the farm
situation is hopeful because farmers
are basing their plans more on their
cooperative machinery and not so
much on government regulation"
Imperial Valley press., 1939-03-10

utIIIUIlsIIaIIUH WHICH tCupSed any
thing ever accorded a university
football hero. It was based. he
said. on psychological and instinc-
tive reasons
Head of an institution which
with its four campi claims to be
the worlds largest university.
Sproul had been offered $50 900
TO assume the presidency of the
Anglo California National bank.
AS president of the university he
receives S13,500 annually.
The bank position was offered
after Herbert FleiShhacker. promi-
Imperial Valley press., 1939-03-10
Mrs. Pearl Burke
Wins $4,000 Suit

A jury in superior court late
THURSDAY awarded Mrs. Pearl
Burke $4,000 damages for injuries
she suffered in an automobile ac-
cident in FL Centre last summer,
Jurymen returned their verdict
against LON Thompson, Eta Hill.
Hubert Lane, the Thompson Truck
ing company and others after de-
liberating the evidence for four
hours. She sued for $53,225.
A Thompson company truck
driven by Lane collided with Mrs.
Burkes car at Sixth and FL Centre
streets.
Imperial Valley press., 1939-03-10
Engineer Draws
City Hall Plans

Tentative floor plans for a new
city hall in FL Centre were par
tally completed Friday in the Of
flee Of City Engineer Phil knights.
The general plan provides a to1I
of 5000 square feet. 1900 more than
at present. A basement jail was
suggested by the police depart
ment, directly under the police
quarters.
Several methods of financing the
structure were under consideration.
virtually all of which provided long
term lease propositions with option
10 buy
Imperial Valley press., 1939-03-10
Man Saws Off Limb
He's Standing On

NEVADA CITY, Cal, March 10.
CUP)-Gus DINNER, hotel proprie-
tor, went back to pruning his huge
walnut tree today, somewhat
scratched and bruised, but certain
of one thing.
While cutting branches from the
tree, Dimmen happened to be stand
ing on the wrong side of his saw.
When the sturdy limb gave way,
Dimmen, saw and all, crashed to
the ground with it. He was treated
by physician for bruises and cuts.
Imperial Valley press., 1939-03-10

until he gets behind the wheel OF
an automobile Oswalt continued
there he frequently turns into a
hoodlum.
He shoots past motorists having
the right-of-way at and in inter
sections. especially if they want
to make a left turn; forces his
way through intersections and
around corners; passes on the
right on two-way streets; furious
" blows the horn on his car when
traffic is tied up a few minutes;
weaves in and out through traffic;
and generally makes his car men
ace to the public.
Oswalt urged all drivers to OBJ
serve the Golden Rule and make
motoring safer, speedier, and cas-
ier
Imperial Valley press., 1939-03-10
Haas Bros. Win
Plaque as Award
For Service Dept.

A beautiful plaque was present.
ed here this week to Haas Bros.
Motor company. Well-known De-
Soto-Plymouth dealers of the val
ley. for their excellent service de-
partment and fine service facili-
ties. The local auto firm was chos-
en- as one Of a nationwide group
Of De Soto dealers TO be awarded
Imperial Valley press., 1939-03-10

connected with him by blood re-
lationship, marriage or aoop'ioh'
In addition to the personal eXemp-
ton. Mac Sween said, credit oi
$500 may be claimed for each per-
son, other than husband Oh Wl1e
under 18 years of age who is IN
Imperial Valley press., 1939-03-10
Newl. .V.Hardware
At !ndio Rushed

Construction of the new I. V.
Hardware Co. store at Indio is be-
ing rushed through with all haste
possible, according to Warren Cur
rier, sales manager of the COM
pany.
The new store will have a 90
foot frontage and will be modern
in every respect, Currier stated.
E. M. Baxter, former manager of,
the Holtville I. " Hardware Co
store, will manage the new estab-
lishment.
Imperial Valley press., 1939-03-10
Yuma Dranlatisfs
ToPresenf Play

The Tanning of The Shrew''
Shakespeare's most popular comedy
will be presented Friday night at g
o'clock in the high school auditori-
um by the Yuma high school dram
attic club. The production is open
TO the public and proceeds viii be
used for Central's Junior-Senior
banquet.
Imperial Valley press., 1939-03-10

capable of self-support during the
taxable year This credit may be
claimed only by the person who
furnishes the chief support and may
not be divided between two per-
sons.
When a return is filed for an eS-
tate in process of administration,
he continued. or for trust, an eX-
emption of $1,000 may be claimed.
Imperial Valley press., 1939-03-10
|. A. Attorney Joins
HuuI, MacKinnorl

CALEXICO, March 10. - Harry
Moss of Los Angeles arrived Tues
daf to be associated with Attorney
Hugh MacKinnon in the local Of
flee. Mr.. MacKinnon is in Los
Angeles much of the time which
will leave Moss in charge OF the
CaleXico office.
Imperial Valley press., 1939-03-10

the coveted prize.
I'VE have tried hard to win this
plaque and are certainly proud
that our efforts have been recog-
nized to this extent by the Chrys-
Ter Motor company" Russell Haas
stated upon receipt of the prize.
Imperial Valley press., 1939-03-10

Hills Bros. Coffees spring cam
paign. prepared by N. w. Aver &
son. is now being published each
week. The campaign consists Of
is ads and viii run until May Is.