davidaulloa/AmericanStories huggingface dataset:
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27
truth about ADVERTISING
THE RESPONSIBILITY or SUCCESS
By CHARLES B. ROTH

1t he hadn't advertised, he could
give good quality one day and poor
quality the next and get by with it.
But when he comes out boldly i'm
print and advertises, the die is cast,
and he must forever live up to the
highest ideals.
ShreWd men have thought that
they could controvert this law. BY
putting quality and good value into
a product and then by advertising
1t, they have succeeded in short
time IN building up big business.
And then came temptation.
Why maintain all this quality?"
they ask themselves. The public
will never know. Why not cut the
quality but continue the advertising
and clean up? They have tried. But
the public does know quality. is
quick to perceive deception, and
abandons the man or product which
tries to substitute inferiority for hon
est merchandise.
There is no quicker way to ruin
a business than to set up a standard
and then violate it. There is no bet
ter way to build a business than to
set up a standard and then live up
to it.
Advertising Is the great setter OF
standards in American business life,
and advertised goods are the stand
ards by which You spend your in
come, confident of getting your mon
ey's worth every day.
The man who advertises has as
stunned the responsibility for success.
You'd rather deal with a response
Bile man, wouldn't you?
g Charles ID. Roth.
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27

Of the house military affairs COM
mittee, was enraged at Norris I'M
yielding attitude. So he issued a
statement which began:
Responsibility for the present
stalemate of the house and senate
conferees is squarely on the
shoulders OF Sen. George w. Norris.
1t Is a sad commentary on our DEM
ocratic system of government that
one member of the most delibera-
tive body in the world does not
know the meaning of the word COM
promise and presumes to impose his
will, arbitrarily and arrogantly,
upon the house of representatives.
No One Wants to Get Into
Controversy Filth Norris
Those are pretty nearly fighting
words to the house! Or at the very
least, they are calculated to bring
about declaration of independence.
One may wonder why Uncle George
laid himself open to the attack. Not
by his stubbornness. No one who
knows Norris would expect anything
else. But by his very delight in the
fact that the other senate conferees
were entirely willing to leave every
thing to him-thus putting him in the
position of enc man telling the house
what it could and could not do!
1t is not at all surprising that the
other senate conferees did not at
tend the meetings. They did not
want to get involved in a controver-
sy with Norris. Nobody does. 1t
is not very healthy politically. When
everybody assumes that ones an
tagonist is absolutely honest and sin
cere one starts out with two strikes
and an unfavorable umpire. And it
was SO easy to say to Norris, You
just 90 ahead and chew those house
fellows up. We are behind you 100
per cent. Especially as his fellow
senators had such marvellous ex-
cuses for looking out for the inter-
ests of their farmer constituents in
the agricultural bill.
But the house members didn't like
1T at all. They are very jealous
Of the senate anyhow, though indi-
vidually most of them aspire to to-
gas. There is no more sure-fire APP
peal than an appeal to the pride OF
the house as against the senate.
Moreover, there is new genera
ton in the house that knows not
Joseph. Almost nobody is left who
served with Norris when he was
battling against Uncle Joe Cannon.
To many of the newcomers he is
just tiresome tradition.
lHen Syndicaie--WNu ServiceD
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27
Agricultural Notes
There are 10 million acres of land
under irrigation in the West.

There are 10 million acres of land
under irrigation in the West.
New York and Wisconsin are the
principal cheese-making states.
Bamboo will grow in the United
States where cotton is harvested.
Moisture in the place where eggs
are stored helps to maintain their
quality.
Live stock and fires are the two
most important factors in prevent
ing the improvement Of farm wood
lots.
About 10 distinct varieties Of
cheese are on the market today.
Wheat raised in Argentina in the
1878 season weighed nearly 6,000,-
900 tons.
Supplemental irrigation is prac-
ticed on nearly 100000 acres Of
land east of the Tooth meridian.
The Iowa corn cropahas had an
on-the-farm value Of more than
5000, 100000 in each of eighteen
years since 1912,
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27

ten per cent of the purchase money
of the real property TO be paid at
the time of making sale, balance on
confirmation of sale by said Dis
trict Court, deed at expense of pur-
chaser and cash for all personal
property at time of making sale
thereof. Sealed bids may be left
with Blackford and Blackford, her
attorneys at their office in Libby,
Montana.
ESTHER LARSON,
Administrative.
Dated this Goth day of July, 1899.
jy27-ag10 -3t
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27

United States Department of Ag-
riculture, Forest Service, Bill
ings, Montana, July 8, 1899.
Notice is hereby gIvenAthat John
Overgard and Sam Overgard have
filed in this office their application
to exchange all of fractional Sec
tons % and Is. T. S., r. 46 E..
P. NJ, for timber of equal value to
be cut from portions of Sections 6
and 7, T. 80 NJ, r. "a w. and Sec
tons |, 2, II, IL. ID and IA, T. 80 N,
R. IS W., Sec. %, T. IS NJ, r. "a w.
Sections 80 and SO, T. 90 N, r. 81
w, P. M, Montana, under the Act
of Congress of March 90, 1922.
The purpose of this notice is to
allow all persons claiming the tim.
Der selected or having bona fide
objections to the application an op-
portunity to file their protests with
the Forest Supervisor at Libby,
Montana.
w. J. DERRICK.
il20-agl04t Forest Supervisor.
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27

OF success it would
perform a useful So
cial and economic
act, for advertising
holds up this obliga-
ton OF success and
demands that it be
observed constantly.
Whenever a manu-
facturer or a mer-
chant begins to adj
vertise he sets self
imposed standards
on himself. By these
standards do others
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27
Thursday, July 27, 1889

and that said budget has been
placed on file and is open to in
spection in the office of the County
Clerk and that the Board of County
Commissioners will meet on We'd
nesday August the Ninth for the
purpose of fixing the final budget
and that any taxpayer may appear
thereat and be heard for or against
any part of said budget.
ELDON j. SCHUCK,
County Clerk, Lincoln County, Mon
tana. IT
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27
NATIONAL
AFFAIRS
Reviewed by
CARTER FIELD

Amazing angles turn up in
battle Roosevelt is tagging
over amendment 10 the neu-
frality latU Sentiment
seems TO be that Senator Nor
ris of Nebraska is due for a
debating Monetary bill
not likely TO become an issue
IN the coming presidential
campaign.
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27

house In the confer
ence on the IVA
bill, he was taking a
chance. He ought to
have realized it, but
dictators gradually
grow callous to pride
in other people.
Members of the
h 0 u sc generally
might not ever have
known about it, but
Andrew J. May of
Kentucky, chairman
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27

The semi-soIid or paste form of
milk is very satisfactory for sum-
mer feeding, as it is palatable and
the birds will consume it in rather
large quantities, even under adverse
weather conditions. When first used,
it should not be fed to the extent
of more than about 2 pounds for
each 100 birds daily, but this can be
increased gradually until or S
pounds can be fed without any detri-
mental results.
Milk in paste form is probably one
of the best summer feeds for poul-
try. It is even somewhat superior
to dried milk, unless the latter is
used in moist mash. Increasing
the dry milk content of dry mash
does not usually produce any bene-
fetal effects, because the birds do
not increase their dry mash con-
sumption during the summer, with
the result that the increased milk
content is of very little benefit. AS
a matter OF fact. dry mash con-
sumption is noticeably decreased
during spells of hot weather
The use Of an increased quantity
OF milk in the proper form should
be continued until late September,
or until such time as more salts
factory weather conditions prevail.
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27
w + OFTEN say when we dis
" cusS various things we ag,n,,ira

w cuss various things we acquire
that it isn't the original cost that
counts. 1t is the upkeep. This is
particularly true of success.
y The fact is that there Is a re-
sponsibility Of success which failure
or mediocrity never knows. The
man who is successful, who achieves
IN whatever line he may enter, has
an obligation and a responsibility
which requires that he continue to
do his very best.
Especially is this true of business.
To make a brief success of bust
ness isn't hard. To build a lasting
success requires close application
and fine sense of the obligation
which success implies and demands.
II advertising served no other pur-
pose than to create the obligation
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27
NOTICE OF DISSOLUTION OF
COMPREHENSIVE.

The co-partnership heretofore ex-
listing under the name and style of
70 K. Rubber Weld" in the city of
Libby, Montana, is this day dis
solved by mutual consent.
Dated at Libby, Montana, this
10Th day of July, 1899
H Fl. CARMAN
1t GLENN TAYLOR.
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27

ting before. II is not important po.
litically. Even if it were terribly
important economically. which il is
not, it would have been a settled
fact so long before the heat of the
campaign develops that only few
persons would have been interested
II may be that the Republicans
will be able TO make some use of
the continued substituting of foreign
silver. Few persons inside the Unit
ed States are in favor of that, and
these few only exporters to silver
producing countries, of which, after
Mexico IS named, there are few.
Important Factor Is il
Something Else Pops Up
But that issue also may result in
Indifference on the part of the vot-
ers. The important factor there is
whether anything else happens TO
keep public interest in it alive. For
example if, during the presidential
campaign, Mexico is still being held
up to the public. because of news
events then, as treating American
capital badly--if she happens to be
selling the oil from the wells she
confiscated from Americans, for ex-
ample, to Germany-this particular
subsidy will hurt the Democrats con-
siderably.
This substituting of foreign mined
silver IS a very difficult thing to de-
fend, on the stump. There are bust
ness men who favor it, business men
with things to sell to Mexico and
other silver producing countries, but
naturally such individuals are the
rare exception when it comes to cal
culating voting strength. They SIM
ply do mot count.
So, If it happens to be a dull
campaign, with very little to inter-
est the voters, this foreign silver
situation just might happen to be
important, especially as none of the
rank and file of the Democrats
would be interested in defending it.
Or, if Hitler should be raising cain
at the time, with Mexico apparently
on the, side of the relationships, it
might easily become a tremendous
~ important issue.
Senator Norris OF Nebraska
Seems Due for Debating
If one may predict the topping
off their pedestals of present idols
by the same rules which have gen.
orally worked in the past, Sen.
George w. Norris of Nebraska is due
for a debating. He has run up
against that curious and hard to
understand intangible-pride in it.
self OF the house of representatives.
He may or may not win this time
IN the conference row over that IVA
Observation-Disclosures bond authori-
cation. But he has hurt the pride
OF the house, and the wound will not
heal. Nothing lasts forever, and the
members of the house as well as
the senate were getting little tired
OF the Norris dictatorship anyhow.
So when Norris appeared as the
only senator to represent the upper
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27
NOTICE TO TAXPAYERS.

Notice is hereby given that the
Board of County Commissioners,
Lincoln County, Montana has COM
pleted its Preliminary Budget for
the fiscal year ending June 80, 1910
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27

Judge him. BY these standards do
they also classify him.
He has an obligation to live up TO
every day. thenceforward.
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27

WASHINGTON.-The battle Presi-
dent Roosevelt is waging over the
amendment of the neutrality law has
some amazing angles. To begin
with, scarcely any intelligent OBJ
server, unswayed by politics, really
believes that any law that congress
could possibly pass will insure keep
ing the United States out of war.
And as to neutrality, as Bernard
M. Baruch told the senate foreign
relations committee, There amt no
such animal"
Any possible law will hurt one side
or the other in any major conflict.
1t IS openly admitted that the sort
of law the President wants would
probably favor France and Britain
ass against Germany and Italy in
the war everybody is afraid of right
now. And curiously enough every
one admits that the continuance of
the present law favors China in the
struggle against Japan, as long as
1t continues to be an undeclared
war, but would favor Japan the mo-
ment tWo-year conflict became a de-
clared war.
But the present law, for the pres
ervation of which new battalion
of death has been organized in the
senate, bans shipments to belliger-
ents Tin declared war, of coursel
OF arms, ammunition and imple-
ments of war" There is no mention
OF food, or of steel or cotton which
can be made into explosives. And
there is very little prospect that
any determined fight will be made
to include those. Yet actually they
are of the essence.
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27
Food Most I'm Porfant OF
articles We Might Export


Looking at the situation practical
ly, of all the articles that this coun-
try might export to the nations men,
toned as being favored by the Pres
ident's plaE, food is the most impor-
tant. The rest of the things follow
SO far behind as to be relatively
unimportant. In big long drawn
out war it is starvation, both of her
army and navy and of her civilian
population, that Britain fears most.
France is pretty nearly self-support-
ing, leaving out the possibility OF
extended occupation OF her territory
such as occurred in the World war.
Everyone knows also that lack OF
foedstnffs was one OF the elements
which operated potently to bring
Germany to her knees in the World
war. The darkest days of that war,
from the standpoint OF the allies,
were those when there was terror
that the German submarine block
ade might starve out England.
1t is common knowledge that Eng
land has been stepping up her arms
and munitions and airplane produc-
ton to the point where supplies of
these war materials may not be of
pressing Importance. The longer
the outbreak of war is delayed, the
less important these particular inn
ports will be. The rush buying of
planes and munitions by Britain and
France in the last year from this
country was against the possibility
that war might break out before
their own productive capacity was
adequate.
OF course they will continue to
need the raw materials. But none
OF these is barred in the present neu-
trality law. So that the situation is
presented that the neutrality bloc in
the senate is staging a heroic battle
to prevent shipment to France and
Britain of things that they probably
will not need when war comes, and
is doing nothing to prevent ship
ments, at that time, of things that
Germany will probably be doing her
utmost to prevent Britain and
France from getting
Monetary Bill Not Likely to
Be an Issue in Campaign
" There is much talk about the mon
etary bill being an issue in the
campaign but, while it is of course
impossible to say that it will not be,
it would seem that the probabilities
are against it. 1t is far more likely
that, as far as the voters are con-
cerned, it will be forgotten.
Had the revolt against President
Roosevelt succeeded, that would
have been something else again.
Had the net result been that the gov
eminent ceased its substituting of do
mestically mined silver, that would
have been decidedly a couple of 9th
er horses. 1t might easily have been
the decisive element in determining
who is to be the next President of
the United States.
Then, the silver mine owners and
the silver mine employees would
have had reason to remember, with
resentment, the whole affair. 1t may
be that the Presidents remarks at
Hyde Park, attacking the Republi-
cans for supporting higher silver
prices, would have redounded to the
benefit of the Republicans.
As il is, the silver mine owners
will get just six cents an ounce,
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27

A German factory worker must
work five times as long as an Amer
lean to buy an automobile, and an
Italian ten times as long.
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27

BY DR.. w. c. Thompson, Poultry Husband
man, Rutgers University.
WNu Service
Because hot weather tends to low
er feed consumption of poultry
focks, resulting in lower egg pro-
duction, anything which stimulates
the appetites of birds is of value in
summer. For this purpose there is
probably nothing better than milk.
Milk can be fed in the liquid form
as either buttermilk or skim milk
.or drinking purposes when availa-
Die in sufficient amounts. One hun
ired birds will consume between IS
and 40 pounds Of liquid milk daily if
hey do not have water available,
and large quantity is needed when
milk is used in this form. Ordinari-
ly, it is not feasible to give birds
milk only and, when a limited sup
ply is available, it can be given the
birds for a portion of the day, with
water provided after the milk has
been consumed
The Western news. [volume] (Libby, Mont.) 1933-current, 1939-07-27
FARM
MILK IS FAVORED
rs POULTRY FEED
Stimulates Birds Appetites
During Hot Weather.

By DR.. W c. Thompson. Poultry Husband
man. Rutgers University.
WNU Service
Evening star., 1939-09-24
HOUSES WANTED TO svY.

WHY SACRIFICE YOUR PROPERTY
Brick or frame, condition immateria!.
Call Dupont 1855. A. D. TORRE REALTY
CO. 1928 North Capitol st.
5-ROOM BRICK, OIL HEAT. GARAGE
WIN pay $4,000 to $1,000; $1,000 cash.
I WANT, DIRECT FROM OWNER, OR
6sa room: IN. moderate priced modern home;
by Md. or Va. Box 19S-M, Star
PVT: PARTY DESIRES DEAL WITH OWN
sr; 6-rm; det. house NV. or nearby Va.
2sll Holly st. Alex, Va. Temple 4496-J
WANTED-6 OR ROOM HOUSE, OR
R02 X siM q MnessEsy stsy no realtors
property. brick Or frame. white or coiored.
Parker. 1915 K st. NV. Dist. s1oo.
CASH FOR HOUSES BRICK OR FRAME.
saks sasf ss sSrfa 9Th at, eSndtsp soss
PAY HIGHEST ALL CASH PRICES FOR
old 2. G houses; no commission. MRS.
KERN. 1892 Woodley ol. NV. Col. 2675.
ALL CASH NET FOR D. C.. HOUSES. THIS
ad Is not for purposes Of obtaining listinss.
Ewes. and Sun. Geo. $500. 1iaa Vt. ave. oo'
AT oNcE-HoUsEs UNDER SIS. 500, D. c.
Pay Cash. Also Row Lots. E. w. BAILEY,
1435 Meridian NV. Phone Adams 47s6.
ALL CASH FOR D. c. HOUSES, ANY CON
dition. any location. H: B. CONNER. Re.
1850. 923 18th st. NV Evenings. At. 2702.
GET MY PRICE BEFORE you SELL
1924 Vermont ave National 44S2.
G: property il the price is rieht. Frame o.
brick large R sr A small HSpHRIG sP9d5!lSs immatera
BOB No Cap Realtor Natl. 0STS
Evening star., 1939-09-24
IN WILTON WOODS.

Stone and clapboard Early American;
lust completed on corner plot; nearly La-
Acre tall oak; Step--down living room,
ouiit-ln bookshelyes, fireplace. interesting
reading room adjoining. large Kitchen in
5iue and white, 2 bedrooms beautifully
reation room, fireplace. oil burner; garage
connected to rear latticed porch and ter
race: beautifully landscaped. interesting
Drive out Duke ST. ext in Alex to Tele-
graph rd.. then ~ miles to Wilton Woods.
Iemple 4264. 20 minutes to WASHINGTON
Evening star., 1939-09-24
CHEVERLY, MD,
80-FT. FRONT.
ATTRACTIVE BUNGALOW.
$3.50 CASH.
$47.50 MONTHLY.
$6,850.
SEVERAL TREES.
GLIB S. BUCHANAN ST.,
ART WA

Just ompleted-5-room. modern. new
asbestos-shingle bungalow treauires no
painting. Attractively trimmed. stained
woodwork. both exterior and interior.
Large lot, Soft. frontage by 103-ft. depth
several trees: western exposure F1asrock
walk to front entrance, also walk in back
Of house; Plenty shrubbery and sod.
Spacious living room. open fireplace.
andirons. bookcase. coat closet. Archvay
to dining room. built-in china closet. large
kitchen. inlaid linoleum. tile drainbosrd
and sink. built-in. cabinets. gas range. 2
shower. built-in tub tile floor mirrored
Steel beam and columns. Laundry trays.
Grade door entrance. Plenty windows and
headroom. Hot-water heat. OH burner
summer and winter hookup. Connections
for servants toilet. Concealed stairway
to fun-size pine-hoor attic, can be made
into large room. piped for hot-water heat
Oak hardwood floors .throuehout house
Attractively papered plenty noor plugs.
modern nns r. ELECTRICAL s fixtures; FIR joists Isl
attic weather stripped. Full aluminium
screen wire windows and doors. Side en-
trance has ornamental iron rail
scbos Inspect NJ day 9E n,ght Near bus and
9th house completed in this subdivision, }
Evening star., 1939-09-24
HOUSES FOR SALE OR RENT.

COLUMBIA HTS, NEAR CENTRAL H. s.;
convenient to everything; house arranged
in aptS. Will sell very reasonably on
good terms. Opportunity to retain an apt
and let other apts. pay all expenses. Might
consider renting. Columbia 1858.
18th. HARVARD, ROCK CREEK-MOD
7 rms, Ia baths. auto heat; best buy
in this ine section. Adams 337s.
COLORED-31O7 18th N.E-6 r. AND
B., ami. how'd: fioors' porches. Open
NO. WOODsIDE SILVER SPRING. $500
Columbia blvd. l block. ". of Ga. ave
Beautifully lscpd.. level. corner 6Qxl60;
f1ne neighborhood; bedrms., study. lse
lvg; rm.. fplce,;. din rm. kit. ptry.. scr
redec. Inspect or phone sh. 4l.0-J
OWNER HAVING BEEN TRANSFERRED
will sell at sacrifice beautiful home. six
rooms. bath: located in one Of most de-
sirable suburbs Of WASHINGTON. Only
orchard o C. HUFFMAN. Stem. N. c.
MODERN 7-RooM HOUSE IN MCLEAN.
Va. BldgA. garden, fruit. Woodley 1886
after Sun, 8 pm. MRS. PETERS. owner.
GEORGEToWN-OUAIN SMALL HOUSE
six rooms. bath. open dreplaces; completely
modernized. OWNER. Box 377-M. Star.
BY OWNER. 2735 CONN. AvE.-9-RM,
3-bath brick. oil heat. air-cond.. newly
decorated. Ideal as home or for doctor
or dentist. Inspection Sunday until s pm,
BARNABY WOODS CHEVY CHASE, D, C.
Restricted neighborhood; 8 rms. 2 baths
maids room. bath; gas air-conditioned
heat; wooded lot. 73x2lS. 6525 32nd st.