davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1939-06-02
Week of May % to June !
Haas Returns
From ChrysIer
Day at S. F.Fair

Returning recently from visit TO
San Francisco, where he attended
"ChrySler Corporation Day" at the
Golden Gate International Exposi-
ton, Russell Haas, De Soto dealer
here, is telling friends about the
wonders of the San Francisco Fair
IN general, and the Chrysler Cor
poration exhibit there in particu-
lar.
Headed by K. T. Keller, presi-
dent OF the ChrySler Corporation,
a party of factory officials from
Detroit. met with over 500 dealers
from five western states at lunch
con on the fairgrounds. The factory
party included: A. vanDerZee, vice
president OF the Chrysler corpora
ton; and T. j. Ross. public rela-
tions counsel for the ChrySler Cor
poration. Verne Orr, vice president
of Chrysler Motors of California
presided at the meeting.
The ChrySler Corporation ex-
hibit at the San Francisco World S
fair is certainly something to come
home and shout about" Haas said
This exhibit, which cost over a
quarter million dollars, is one of
the highlights of the industrial ex-
hibitS at the fair. The latest Chrys-
Ter engineering advancements are
shown and explained by compe-
tent lecturers. And the cars are
shown amid a fitting setting OF
splendor One of the most popular
/ features of the exhibit are the
twelve miniature "dioramas" which
depict the various uses to which
todays motor car is put in our
daily life. If you go to the Sar
Francisco Fair, one of the features
which you should put on your
must list is the Chrysler Corpor-
alton exhibit"
Addresses were made at the
Chrysler Corporation luncheon b,
Mr.. Keller and Mr.. vanDerzee.
Imperial Valley press., 1939-06-02
Schenley Stages
International
Bowling Match

Schenley with its worldwide
business very appropriately was host
this week to a gala international
bowling match and fiesta, partici-
pated in by an all-star team OF
keglers from Mexico City, Mexico,
and executives of Pan-American
Airways, who also do business here,
there and everywhere.
A feature of the gay interna-
tional friendship celebration was
the presence OF l6 members OF the
"Mexicana" company, Broadway
musical comedy hit sponsored by
the Mexican government. They at
tended the party and buffet supper
in the Schenley room of the EN-
pire state Building after the bowl
ing match, dressed for their Broad
way stage appearance in colorful
native costumes and delighted their
cosmopolitan audience with real
Mexican songs and dances.
Imperial Valley press., 1939-06-02
TeIevision Used
To Show Fight

NEW YORK, June 2. (UP)-The
day when Mr.. Average Citizen can
sit at home and view a milliGl-
dollar prize fight by television may
be a decade or more away, but its
coming was portended by the tele-
cast of the Lou Nova-Max Baer
bout to thousands in the New York
area last night.
The National Broadcasting COM
pany, presenting the fight with
cooperation of Promoter Mike ia
cobs, estimated its audience at mora
than 10000 within q radius of about
so miles of New York-the accurate
range of station W2XBS atop the
Empire State Building.
The Telecast, seen in the eight
by-l1-inch receiving mirror, left
lot to be desired in detail and
color, but it didn't take an expert
to see who was winning the fight.
Imperial Valley press., 1939-06-02
Crystal Pier
Village and Hotel
Advertise Here

The water flows under your
front lawn, your dinner fish
fillet swims under your kitchen,
the sandy beach grows all
around and the blue Pacific is
included in your lease at San Die
COS newest vacation mecca for
heat -parched inlanders, the Crystal
Pier Villas and Apartment Hotel,
built over the ocean at Pacific
Beach.
In our extensive undermining
activities at the new Crystal Pier
Villas, we have tried to provide
every facility for the pleasure Of
our guests this season." stated Mr..
M. C. Mauzy, manager for the re-
sort, in commenting on the MANY
unusual features now offered at
Crystal Pier, which are currently
advertised in Post and Press.
Imperial Valley press., 1939-06-02
HuIse RepuIses
Democrat Group
CONTINUED from Page One)

Continued from Page One)
try, including the perishable veget-
able industry. and who would
have our rural legislators purged
because they are attempting to
save California from financial ruin.
SO far as I am concerned. -
declared HulSe, the local Demo-
cratic committee nor anyone else
is going to camouflage the issue
between Ellis Patterson and Ben
Hulse. The issHe is strictly which
OF the two men by demonstration
is most American. This is the sub
ject to be debated If Patterson car
ries out his challenge"
7 intend to pull no punches in
open debate, nor will I ask Patter-
son to do Sc"
Hulse criticized the Democratic
central committee for supporting
a man openly declaring himself
in favor of the CIO closed shop
for Imperial county and the agri-
cultural industry OF California as
a whole. and who advocates "a
purge Of the economy bloc COM
prised mostly of COW county legis-
latorS. He expressed surprise at
the committees support of Pat
terson and called for an open dec
laration of the committees atti-
tude towards CIO unionization OF
Imperial county agriculture.
=
elected political body owe it to
their community TO state openly
just where they stand on matters
OF so vital an Importance to their
county's welfare"
Imperial Valley press., 1939-06-02
200 Killed When
Syrian Tribes War

JERUSALEM. June .. (UP)-Re-
ports from Beirut today said that
200 persons were killed and IA
tribal villages were burned and
plundered by enemy tribesmen in
the Alouite district of Syria. The
villages were described as those OF
the Rushawanieh tribe.
The attacks on the villages and
wholesale killings OF the inhabitants
we're said TO have been in revenge
for the Staying OF n So-called tribal
prophet, Issa Suleiteen.
Suleiman Murchid, an influential
leader of the avenging tribe. was
said TO have led the attacks with
600 villagers under his command.
Imperial Valley press., 1939-06-02
Midshipmen Sail
On Summer Cruise

ANNAPOLIS, Md, June 2. CUP)
Some 1l05 naval academy midship-
men today sailed aboard the bat
tleships New York, Texas and
Arkansas for their annual sum-
mer practice cruise.
The cruise will take the mid
shipmen up the Atlantic coast and
to Canadian ports. They are sched-
uled to arrive at Halifax on the
first leg of the cruise June II.
Imperial Valley press., 1939-06-02
Juveniles Face
.I.V. Theft Charges

BRAWLEY, June 2.-Three jul
venile boys will be returned to I'M
perial Valley to explain their ad-
missions to Los Angeles officers
concerning the theft OF tires, tubes,
flashlights and gasoline here re-
Gently.
Marvin Raymond Brady 10
Brawley. and Frank Allen Mitchell
Il and Harry A. Mitchell. IA. both
of Santa Monica admitted the
thefts after they We're arrested in
the coast city on another charge
Imperial Valley press., 1939-06-02
Summer Camp
Opening Delayed

The opening of the annual Boy
Scout summer camp at San Felipe
has been postponed from June llth
TO June 25th, according 10 Hugh
Wilcox. scout executive.
The change in dates. Wilcox said.
was made necessary because con-
Struction work at the camp will not
be completed as early as was first
anticipated
Imperial Valley press., 1939-06-02
Success
Stories r
PULLING POWER

PULLING FO"EN
Recently M 0. King company
advertised a large group of parti-
cularly attractive new print trocks
at one price-$298. The space used
was five columns by II inches in
the Press and Post, exclusively.
Within two days, King declares,
1872 dozen of these dresses were
sold!
The dresses were located in the
Budget department on the balcony
and were displayed in the window,
although the price was not feat
ured, or even shown in the VIM
dowS.
King attributes the success of
this promotion to the pulling power
of Press and Post advertising
FIRST AID SELLS.
The Mode ODay shop. a new
member OF the PoSt-Press' ever
growing family of consistent ad-
yertiserS, received gratifying re-
Sponse from all parts of the valley
on their first advertisement, which
ran in Friday evenings Press and
Saturday mornings Post. BY Mon
day evening the shop had sold
every dress in the particular line
advertised at $685.
ADS DRAW 900!
Sunday, May %, two new homes
in Ell Centro were opened for in
spection; the W. A Scheniman
home and the Kenneth Young
homes.
The openings, which were for the
one day only, were advertised in
the Post-Press exclusively. AS a
result of the two advertisements 200
people visited the Kenneth Young
home and 400 people visited the
Scheniman home.
Imperial Valley press., 1939-06-02
Clipper Plane on
Delivery Flight

NEW ORLEANS, June 2. lUPJ
Pan American AirwayS clipper
ship NCO5, second of fleet OF
five to visit Shushan airport here,
today was en- route to Baltimore,
Md, on its delivery flight.
The plane arrived here late yes
terday. 1t TAXED into Lake Pont-
chartrain this morning for the
take-off 1t will be placed in trans
Atlantic service within 10 days.
Imperial Valley press., 1939-06-02
Halifax May Give
Russia Assurance

LONDON, June 2. (UP)-Prime
Minister Neville Chamberlain may
send Viscount Halifax, Foreign
Secretary, to Moscow to reassure
Russian leaders regarding British
proposals for British-French-
Russian mutual aid pact. it was
reported today.
The situation was admittedly
a difficult one, but both British
and Russian quarters here express
ed confidence that an agreement
would be reached.
Imperial Valley press., 1939-06-02
Firemen Guarding
Wild Oil Gusher

MONTICELLO, Cal, June 2,
CUP)-Firemen and several pieces
of apparatus stood by today as
workmen made futile attempts to
cap a wild gusher in the Montebello
oil field.
An estimated 100000 cubic feet
of gas has escaped from the well
since it blew out at 2 pm. yester=
day. The we'll was brought in Mon
day and was producing 600 barrels
of oil daily until 1t became un-
CCntroliable.
Firemen said there was a seri-
Gus fire menace If q spark should
set off the gas.
Imperial Valley press., 1939-06-02
Two Women Hurt
Crossing Stree ct

Two El Centre women, Mrs. J. NJ.
Morden and Mrs Oscar jolly were
recovering in a hospital Friday
from minor injuries suffered
when they were struck down at
Sixth and Main street by an auto
mobile Thursday afternoon.
Physicians said X-rays failed TO
show serious injury.
They were hit while crossing
Main street by a car driven by
Daisy RapSon 10. Miss Rapson said
she did not see either woman un-
til after the car had struck them.
Imperial Valley press., 1939-06-02
Imperial Valley Press

Established April c0. 1901.
Published every aftern oon except
Saturday and Sunday Saturday
afternoon issue now succeeded
by The Post-Press Sunday, les
tablished 1856 by the Imperial
Valley Publishing company, 625
State street, FL Centre Calf
Paul Jenkins, publisher; A. c.
Johnston. vice president and
general manager; Z. A. Fitz-
hugh, secretary and managing
editor West Holiday Co. Inc,
National Advertising Represent
Rtives.
Entered at Fl Centre. California
post office as second class mat
ter.
Subscription rates, &c per copy.
In conjunction with the Post
Press Sundays. per month.
soc: paid In advance; 3 months,
S1.65: months, S3.25: one year,
$500.
Member California Newspaper
Publishers association
Imperial Valley press., 1939-06-02
Pope Goodwill
Response Told

VATICAN CITY, June 2. 1UP)-
Pope Plus told the college OF cardi-
mails today that as the result OF his
peace efforts he had received "as-
surances of good will and resolve
to maintain peace" from various
governments he had contacted.
Replies to his inquiries were so
encouraging. The Pope disclosed
that he felt the way was open for
him to make further efforts TO
preserve world peace.
Imperial Valley press., 1939-06-02
Valley Drug Co.
Announces Serving
OF Evenino Meal

NJ. J. Horton, proprietor OF VAL
ley Drug company, is announcing
in a series of display advertise
mentS the fact that The Valley
is now serving evening meals,
The series chosen by Horton
feature especially attractive meals
at very reasonable prices and it is
expected that the public will not
be long in responding to such
sound advertising backed up by
real home style cooking.
Imperial Valley press., 1939-06-02
Rainier Brewing
Holds Convention
At Los Anqeles

Rainier Brewing company recent
ly held its Southern California
Spring Sales convention in Los An
geles, Joseph Goldie, president, an
nounced.
More than $50 Rainier distribu-
tors and their statesmen attended
the convention at the Biltmore
hotel and were guests of the COM
pany at dinner Eleven southern
California counties were represent
ed Rainier has placed advertising
schedules in the Post and Press for
June.
Imperial Valley press., 1939-06-02
Cal. Fruit Growers
To Use Intensive
Newspaper Adv.

Mr.. Russell 2. Eller, advertising
manager of California Fruit Grow
ers Exchange recently said about
newspaper advertising:
". our plans this summer in
clude that medium on a more in
tensiye scale than for some time
Imperial Valley press., 1939-06-02
Studebake to
Use Advertisino
In 1000 Papers

The trite old phrase "blanketlng
the nation may be properly re-
vived by The Studebaker Corpor-
alton during the month of June.
For Studebaker'S advertising feat
uring the new Champion Will be
in nearly 900 newspapers.
Imperial Valley press., 1939-06-02

The press fits in very nicely with
our scheme OF merchandising and
there is no reason to believe that
our immediate plans cannot be
considered a promising indication
of future activity"
Imperial Valley press., 1939-06-02

Studebaker, Ford, Dodge, Chevro-
let motor companies have placed
schedules with the Post and Press
for June advertising, thus far More
schedules are expected within the
next week.
Imperial Valley press., 1939-06-02
Scout Swimming
Party Saturday

A boy scout swimming party at
the E Centro plunge has been
scheduled for Saturday morning at
10 o'clock. according to Hugh Will
cox. scout executive The party
is free.
Imperial Valley press., 1939-06-02
PAGE 2
The Post Press Business Review
News Notes of Business Activities

Safeway stores featured cool foods
for warm weather in this weeks
ad, with special emphasis on dairy
products, as June is Dairy Products
Month.
A. 81 P. store also featured warm
weather foods in this weeks adj
Imperial Valley press., 1939-06-02

Standard, Shell, Gilmore, Union
and Richfield oil companies have all
reserved space in the Post and
Press for heavy June advertising.
campaigns.
Imperial Valley press., 1939-06-02
Rambling Reporter
Continued from Page u

Continued from Page y
his voice that is more like q
bugle than a bugle itself. Glenna
has a method of Sneezing that
would make her million in a
circus.
While such as these are the life
OF the party, all we can do is sit
in a corner and diSconSolately
Wiggle our ears.
Imperial Valley press., 1939-06-02
An Inspired Chef

An inspired Cnt1-
Until you have eaten Marion
Aten's brand of stew (there is
a name Tor it. but it isn't nicel
you haven't lived. Even though
YOU don't live long afterwards, It's
worth it,
II don't use a recipe" Marion
explained modestly. II work by
inspiration"
Marion has a neat trick of fox
ing his guests into thinking they
are eating camp grub. Thursday
night he had a party at his home,
outside on the lawn. outside fire
and all. The food, however, was
cooked inside and brought out to
the camp fire a few minutes be-
fore the guests arrived!
Imperial Valley press., 1939-06-02
PHONE 300 Ell CENTRO, CALF.

vertlsing. placing special emphasis
on salad dressing and dairy prod
uctS.
wilson's Tenderized Ham is at
present running a regular campaign
in the Post and Press Copy is ap-
pearing every other Thursday and
Friday.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1939-03-25
ADVERTISING CONTROL

For several years various bureaucratic
censor the advertising columns of news
papers and periodicals, presumably to pro-
tect the public from false representations
on the part of advertisers.
These efforts have been supplemented
by activities of Better Business Bureaus in
of unofficial censorship on the advertising
of their members, and indirectly over nom
member competitors.
While the ostensible object of these
forms of censorship seems laudable, the
trouble is that when the censors once get a
The old human desire to dictate to and in
terfere with our fellowmen lead to the lust
for more and more power.
Recently two of the largest auto
mobile companies were forced to consent
to discontinue certain advertising prac-
tees which were entirely lawful, to avoid
prosecution which in all probability would
have resulted in acquittal. Commenting
on the matter the San Francisco Chronicle,
an independent newspaper, said that these
companies, with the attorney generals
pistol at theft heads, bought off prosecu-
ton by agreement to desist from activities
to which they have legal and moral
right"
Newspapers should be alert to point
cut and condemn all unreasonable at
tempts to encroach upon their rights and
those of their legitimate advertisers.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1939-03-25

Uncle Sam has tried social security
through relief once before and on the In
dian. He should have learned his lesson
then. Instead of investing in capital goods
which would have helped the Indians to
become self-supporting, more than half. a
billion dollars were spent in capital doles.
This taught the red man to depend on the
government for subsistence, made him
lazy and kept him ignorant. The same re-
suit will come eventually if relief as now
practiced is not stopped. It will sap ambi-
ton breed Incidence and in general UNI
dermine the character of the American
people.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1939-03-25

According to The Citizens Washing
ton correspondent, the Hepburn board had
never once swerved from it's original deci-
sion to recommend Jacksonville as the
place where the southeastern, airbase
should be placed, and that it held further
committee meetings as a courtesy gesture
to Congress which suggested them. Never
theless the Hepburn boards findings are
only recommendation, and Congress may
yet decide to place the site elsewhere, but
that is problematical.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1939-03-25
T E S T Y o u r
X N G. L f ID G E
Can you answer seven of these
test questions? Turn 10
Page 4 for the answers

I. Has England a written con-
stitution like the United
States?
2. Name the president of the
American Federation of
Labor.
3. What proportion of an ice
berg is above water?
4. Name the sacred mountain
of japan.
S. In which country did the
tango originate?
6. How many brothers had
Christopher Columbus?
7. What do the letters YW.C.A.
stand for?
8. Which country had the old
est ualtered flag?
9. Name the chairman of the
Senate Foreign Relations
Committee.
10. What strait separates the
State of Washington from
Vancouver Island?
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1939-03-25
KEY WEST IN
DAYS GONE BY

by Squier

At a special meeting OF the
board of county commissioners
held today arrangements were
made with George w. Gibbs for
payment of the balance of $751;
066.09, due on the ferry vessel
Monroe County, recently COM
pleted by the firm. The obliga-
ton was liquidated by the pay
ment of $4,000 from the road
fund, $9,231.82 from the bond
trustee fund and one certificate
of indebtedness to the amount of
$4,000 and another in the amount
of 81, 44427.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1939-03-25

g The Malachean prophecies, a few
worded mottos concerning the popes, have
been decidedly applicable during the three
and half centuries since they have been
published, as we'll as during the 400 years
before. Opponents of the prophecies,
, however, state that they could have been
applied to any one of the popes, and
hence are of no special significance though
a source of interesting speculation. The
present pope, Plus XII, according to the
Malachean prophecy, is Pastor An
gelicus" (Angelic Pastor.) Another prog
nosticator was the Monk of Padua, of
whom little is known, but he was even
more specific than st. Malachy, and ac-
tually gave the names of 10 of the last 20
popes, but he missed on his last guess by
giving the name of Gregory XVII to the
pope just elected
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1939-03-25

party of friends he is out today
and it is expected he will return
this afternoon with a large catch.
Cobb came to Key West in a par
ty with E. j. Sparks, of Jackson
vile, and they are prepared to
spend most of the time fishing
at Sand Key and other favorite
spots of the angler.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1939-03-25
PRESERVE OUR SCENERY

A few days ago The Citizen edi-
torially lauded the effort being made to
protect wildlife on Florida keys. Pro-
tected, the deer and the birds on the keys
would become an interesting part of the
scenery along Overseas Highway. They
would put life into an otherwise dull pic
ture, although the key scenery is unique
and of an unexcelled variety The wild
creatures amid such scenes would be an
irresistible attraction to tourists.
Now it is becoming apparent that the
scenery itself needs protection. Just as
the key wildlife is being destroyed by in
humane and thoughtless gunner, so is the
scenery being destroyed by the grasping
and needless commercial interests of Mon
roe county. They have erected hundreds
of signs and bilboards advertising every
thing from hot dogs to palatial homes. The
signs in many cases are at the points of
greatest scenic and tourist interest. They
hide the scenery and are a blot on the
landscape.
Signs and billboards are not permit
ted on the lands controlled by the Over
seas Road and Toll Bridge District be-
tween Lower Matecumbe and Big Pine
Key, except at the infrequent settlements.
The State Road Department controls the
highway above Lower Matecumbe and be-
low Big Pine Key. The Road Department
should be requested to prohibit such ad-
vertising matter on public property, for
many of the Objectionable signs are plant
ed within few feet of the roadway.
Others of the billboards have been placed
on private property without permission of
the owners. 1t may be possible to eli
inmate many of the placards by appealing
to the property owners.
However, something more compelling
than mere request to property owners to
cooperate is needed The force of law is
needed. The possibility of setting up
zoning law for the county in order to reg
ulate the placement of sigs and billboards
on private property abutting the public
highway is being probed by a special COM
mittee of the Key West Woman's Club. It
is possible State Representative Bernie c.
Papy may be requested to have the State
Legislature pass such law. Il, $500 .ss5s.
It is safe to say that one of those
using the public highway or the lands
abutting the highway for advertising their
goods and services had much to do with
providing the public with that highway.
The money invested in the highway be-
longs to all of the people and they should
be abe to enjoy the scenery from their
highway without being compelled to look
around or past these advertising plugs.
Robert Moses, New York state super
intendent of public works, recently de-
clared--"The billboard is blot on nature
and parasite on public improvements"
Why not eliminate those blots and para
sites from the gateway to Key West?