The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-01-05
Boake Carter
Says:
Look What's Coming!
Tip From London.
Creating Sentiment"


that they should sally forth oace
more as the savers Of the worlds
democracy Is explained IN A some
what unique book Just published IT
London
The man who wrote Il is Sidney
Rogerson. publicity manager Of
Imperial Chemical Industries. Ltd.
the vast British dye and explosives
trust Prior 10 his present post
Roeerson was counsel for the Fed
GRAFTON Of British Industries. COM
posed Of 90 per cent Of manufac-
turers OF England. and equivalent
70 the American Manufacturer as
sociation. which paid s. 900 to An
thony Eden for his New York
democracy speech
The book is titled Propaganda
in the Next War" American citi-
zcns might he interested In some
excerpts. After explaining that
British propaganda drive must he
carried out instantly in the United
States, the author continues in this
vein:
Though we are not unfavorably
placed we shall require to do much
propaganda to keep the United
States benevolently neutral. When
IS neutral neutral? When it IS
benevolent9
IT will need definite threat to
America. A threat. moreover. which
will have to be brought home 10
every citizen before the Republic
Will again take arms in an exter-
nal quarrel. This position will nat
urally be considered eased If Japan
were involved AT any rate. II
would b a natural and obvious
object Of our propagandists to
achieve this. Just as during the
great war they succeeded in en-
broning the United States with
Germany -.
Fortunately - in America our
propaganda is on firm ground. We
can be entirely sincere % as our
main plank will be the old demo-
cratic one. Ne must clearly enun-
ciate our belief in the democratic
form of government e. Our minor
propaganda will aim at attaching
the support of important sections,
such as the Jews. probably by the
declaration of a clear-cut policy on
Palestine. and of our intention. If
victorious. TO put an end TO anti
Semitic persecution and of Roman
Catholic community in similar
terms.
These should not be difficult TO
pursue. nor to put over to the
American public. We shall as be-
fore, send over our leading literary
lights and other men with names
well known In the United States
Conversely, we should exploit
the views and experiences of
American nationals who might he
serving In our forces or those of
our allies. We should make much
of them, decorate them. signal
them out for mention in dispatches
and use their stories as prop
uganda material to their own
people.
American newspapermen in
London are of approved mettle and
though impervious to any obvious
propaganda, nevertheless should
represent a valuable propaganda
force. We shall see that they are
given every facility for observing
and reporting and that their mes
sages are CENSORED SYMPA-
THETICALLY fcaps ours). SINH
larly with their newsreel men.
They should be the first TO be al
lowed to shoot pictures Of air
raids. that a proper volume of pic
torial horror will be available in
one of the few great countries
where 'atrocity' propaganda will
still be operative
Propaganda Rogerson does
not minimize the tough time
British propaganda will encounter
TO do a job" in America. He
speaks of the "substratum of sus-
picion" of Great Britain in the
United States. He remembers that
the Irish. Indian and Egyptian
questions were used to create an
tagonism in America against
Great Britain before the last war.
But" he saws, "it will he difficult
again TO rally American feelings
against As on these counts.
There remains the Jews. During
the great war we bought off this
huge American Jewish public by
promise Of the national home in
Palestine. Since then our attempts
10 implement our undertaking
have landed US in difficulties with
the indigenous Arabs. agitated by
Italian propaganda, without salts
flying the Jews.
In addition" Rogerson con-
tinues in his book. the recent
realist policy of the British govern
ment has been worked up into a
propaganda of significant extent
and intensity which represents
Great Britain as being 'haf-Fas-
clst' already and prepared to sell
the democratic pass and 10 go
'all-FasCist' at the first convenient
opportunity
This Is being developed by the
strong Jewish hatred of Germany
and from her. OF all dictators and
backed by the influence of the
Catholic church and undenomina-
tIonal liberals.
AT the moment we have a
strong section of American public
opinion against us, but If war
should break out tomorrow be-
tween England and Germany. il
will he marvellous indeed If Ger
man propaganda succeeds in bring
ing IL down on theirs. In general
the situation in the United States
is more favorable TO Great Britain
than in 1914. in that the obvious
centers of infection have been re-
moved: but less favorable in that
we have temporarily lost caste as
democratic state because of
propaganda which represents us as