Henderson daily dispatch., 1939-01-31
Full Line OF Foodstuffs
Packs Shelves OF Largest
Grocery In This Section
Convenience and Va
riety Is Keynote Of
Latest "Serve Your
self" Grocery Center
On South C EFT
Street

The South'S pioneer chain of Super
Markets, the Big Star Stores. will
open their new Henderson store We'd
nesday morning at 4O7-4O9 South Gar
nett Street. The super-market idea
of shopping originated on the West
Coast and was first introduced in the
South with the opening of the first
Big Star Super Market in Greensboro,
N. c., on December I, 1887.
The Henderson Big Star Store will
carry more than 21OO different items
which is said to be far in excess of
the number customarily carried by
regular grocery stores.
The large stock has been selected
to supply needs of the markct-bound
shopper to make readily available
everything necessary in the prepare.
ton of meals from the simplest to
the most exotic.
Best Quality On Sale.
Quality as well as low prices will
be featured at the big new store
according to officials. Only the best
quality of all grades of canned goods.
meats, produce and foodstuffs will
be offered for SALE
Modern Merchandise Bins.
special feature of the Big Star
Super-Market is the arrangement of
merchandise permitting easy access.
AT this market the customer can be
his own clerk. Every facility is af-
forded to make browsing and selec-
ton of food easy and pleasant. At
PENDANTS will be on duty, however, at
the counters dispensing fresh meats
and provisions, fruits and vegetables
and produce. In other departments
this market will afford the modern
version of the help yourself grocery
store.
Outstanding conveniences for this
type of shopping, which has become
the favorite with those charged with
buying food for Henderson house
holds, include scientific location of
departments, completeness of stock,
large aisles, spacing of counters and
display cases, easy access to mer-
chandise, all of which has been placed
within arms reach, and individual
rubber-tired package carriers
Package Used.
customer entering the store is
given one of the four-wheelcr pack
age-carriers by one of the attendants.
which is wheeled about from counter
to counter, row of shelves to row of
shelves and department to depart
ment.
The customer may shop as quickly
or as leisurely as he Or she chooses.
Each article is price marked, spe-
cial convenience supplied in addi-
lion to the ordinary shelf markings,
which removes the possibility of any
confusion.
The entire center of the store is
devoted to stock islands, none greater
than shoulder height It is not nee
cssary for customer to reach for
articles in any of the self-service de-
partments.
Along the right side of the store is
a score of bins for vegetables, fruits
and produce Attendants will be ON
hand to assist in weighing and
pacllaging.
When possible, packages will be
made up in advance with standard
quantities Qf9staple vegetables and
fruits, to avoid unnecessary waiting
The meat department is located at
the rear of the store, along the rear
wall. There experienced attendants
Will serve customers with choice cuts
OF fresh meat, fish and poultry from
modern refrigerated showcases and
special refrigerated rooms.
a delicatessen counter serving line
OF ready to eat foods is also operated
IN the store in connection with the
meat market.
On the right at the front of the
store is the~candy, cigarette and cof-
fee department. An attendant will be-
on Luty here to give Individual serv-
ice and customers may obtain from
this department the famous Double
Fresh" Coffccs and while they wait,
may have been ground to suit their
individual tastes. J.
Convenient Cashier. >,
At the end of the shopping tour the
customer wheels the now-filled pack
age carrier to one of the convenient
cashiers, three of which are located at
the front entrance of the store. There
the cashier lists the prices of each of
the articles purchased and presents
the customer with an iten1ized slip
bearing the total amount of expen-
diture.
Manager Easily Available.
In the event of any confusion or
misunderstanding cashier can call
the manager or one of his assistants
by pushing q button which will ring
a signal gong and simultaneously
switch on a light at the counter. SO
that the manager can readily find
out which cashier is calling him. A
push on another button puts out the
light.
A space is reserved at the front of
the store for persons waiting for
other customers, or for customers
who wish to pause and rest a weary
leg. Comfortable chairs have been pro-
vided for this purpose.
Pic CTAR CTTpEE, NKARHTcTS