The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-02-13
Designing Women
Z book by Margaretta Byers and Consueio
kamhOlx.
CHAPTER TWENTY SIX

CHAPTER TWENTY SIX
THE psychology of color
Almost everybody admits
there is something in this
But since we know so little
about it there are plenty OF
cultists carrying it to ludi'
crous extremes.
However, we do know col
ors affect both the wearei
and the observer, otherwise
we could all wear black like
the French peasants and save
a lot of cleaners bills.
Naturally becoming colors make
the wearer happy. And the fact
that they are becoming pleases
the beholder. too.
However. even ones hest
color can become tiresome.
We crave different colors for
different moods.
We give you the theory of the
six colors in the spectrum and
leave It to you to choose the
shade of each color most becom-
ing to you.
ORAN GE, including all the
peach and tearose and coral tones,
is called the color of vitality; an
excellent tonic for invalids or a
perfect pick-me-up when you are
tired.
GREEN is the color of worldli-
ness and material gain. The SUI
perstition about green jade for
luck might support this theory.
The blue-greens are consid-
cred especially restful.
YELLOW is considered the color
of love, affection and friendship
and gaiety.
RED is disposed of as the color
of strong passions, aggressive love
or hatred, hence the saying. some
one made me see red"
BLUE is described as a spiritual,
regilious color. But pure blue is
rather cold.
Mixing it with green to
get turquoise gives it a
connection with the world
that makes il more SYM
pathetic for frivolous &C.
casiOns.
PURPLE is declared the color
of power. According to that q
woman can get what she goes
after in violet shades.
But so much power In rather
aweson,e. and unrelieved violet
becomes depressing color to
the wearer and u rather terri
flying color to the beholder.
Mitigate your violet costume.
with some other color.
Neutral Tones
You will notice we have no
mentioned black, brown, navy o
gray.
That's because they really
are not colors at all but
neutral tones.
They are the basic tones tina
we use for the foundations of on
warirobes, for number of rea
sons.
Because they 60 with man,
colors. because they are less per
ishable than pastels or vivid col
ors, and because too much colo
is too aggressive.
Now in speaking OF these neu
trail tones we must utter a wor
of warning. Unrelieved. they hav
multiplying effect.
They help you TO so unnotice
: and actually make you shrink int
yourself.
Shopgirls who must wear blacl
: beauty store operators who mus
! wear pongee. nursemaids who mus
: wear gray. even trained nurse
restricted to private white. shoul
wear gay clothes off duty
= Generally they do. this instinC
: lively. Never have we seen giddie
y UtEHkttc ludil AilVct WIN ~ W.
, trained nurse friends.
The same thing is true of thei
). street clothes. And most shor
!. girls know how to smuggle touc
: of color past the regulations; bri
e liant couturier jewelry or ga
!. colors and vestees.
!. When they 60 to lunch the
n positively bloom with color via hs
4 and coat or gloves and bag.
a We suspect this need has o.
!; casioned the vogue for wearin
e brief tweed jackets in pastel
X Jewel tones over black frocks.
}, We tell you all this simply
give you some idea of how 10 dre'
for your moods.
Combining Colors
fOf the color schemes suggeste
= in this section. choose only tho:
: becoming to your eoloring)
/, One of the first things
they teach YOU in ele-