Henderson daily dispatch., 1939-08-31
Efmd Dept.
Store Pulls
Large Trade
Important Unit in Re-
tail Business of Hen
d e r s o n, Attracting
Customers Through.
out Entire Section.

During the five years Efird's De-
partment Store has been in Hen
dersOn it has assumed a command
ing position in the retail life of the
community and section. Located in
the heart of the shopping section, it
has come to be favorite shopping
center for thousands of customers,
who have learned that dependable
merchandise at fair prices can be had
at this large establishment.
Along with other concerns of the
city, Efird's joins in the welcome ex-
tended to farmers to sell their to-
bacco and cotton in Henderson and
to do their trading with local mer-
chants, assured of satisfaction and
pleasure in making their purchases.
Eflrd's extends the glad hand to
all visitors to the community, with
an invitation to visit and trade at
this store. The store, which occupies
two floors, is loaded with new fall
goods, featuring newest and most de-
sirable styles and designs of wear
ing apparel, and every member of
the family will find at this store a
large stock of all kinds of clothing
from which to make selections.
Good quality is emphasized in
merchandise offered the public by
the Efird concern. Another thing that
gets much stress is the price struc-
ture, with lowest figures marked for
all merchandise handled. Stocks are
new and complete and customers are
urged to make their inspections and
purchases while there is an abund-
ance from which to choose.
Customers who trade at Efird's
find they can get values in merchan-
disc for less money and that there is
a saving that is well worth while
A corps of courteous and efficient
sales people wait to serve customers
and to serve them in shoes, dresses,
coats, hats, piece goods, silks, mems
clothing and work Clothes
The Efird store is one unit of a
chain that originated a third of a
century ago in Charlotte and has
grown and expanded until it now
operates in scores of cities and towns
in the Carolinas and Virginia. Every
where an Efird store is known for
its quality merchandise and low
prices, and accordingly attracts a
great host of customers as patrons
The store is located in the O'Neil
building on South Garnett street, and
is just one block north from the post
office. The building is new and mod
ern and was designed in large part
to suit the conveniences and require
ments of this establishment Large
show windows permit the display of
merchandise to passersby, and coun-
ters, shelves and show cases in the
interior are suit in every way to the
showing of articles offered for the
selection of purchases.
B. B. Brown, manager of the Hen
derson store, has been with the Efird
organization since 1915. He was a
manager Of the store in Burlington
for several years before coming to
Henderson, and while there was
president of the Burlington Mer-
chants Association, and also an Of
ficial of the Burlington Chamber of
Commerce. He was likewise deacon
in the First Baptist church in Bur-
lingtOn.
Mr.. Brown has a wife and three
children, and the family is living on
Charles street. He has been in Hen
derson a comparatively short time,
but has made many friends and ac-
quaintances during that period. He
has taken an interest in civic and
religious affairs since coming here,
and is becoming better acquainted in
the community.