The potters herald. [volume] (East Liverpool, Ohio) 1899-1982, 1939-07-13
Union Label In
CONTINUED From Page One)

labor had real selling feature in the
label and were willing to devote their
time to it's promotion.
81 believe the day is coming" he
stated" when all Americans will see
the wisdom of demanding the label on
every article they purchase"
Mr.. Sennigen explained the work.
ings of the publicity sent out by the
department. Publicity is an extremely
costly undertaking" he related, "but
it pays"
The department tells it's story on
the radio about four times each year
and after each broadcast, the Wash
ington office is flooded with questions
concerning the movement.
While the cost Of radio and news
paper advertising is very high, making
it impossible for the department to
carry on real campaign, other forms
of publicity have been found which
are exceptionally effective and cost
nothing, the official said.
He told of the "Union Label Weeks"
which have been sponsored in many
cities throughout the country. Speak
ing for his own state, he said James
"Union Label Week." the mayor pro-
claiming such week during the A. F.
of L. state convention. With parade
starting at Z p. m. the entire town
turned out to witness three solid hours
of passing workers, all promoting the
purchasing of union labeled articles
and services.
Mr. Sennigen stated 10000 were in
the line of march in New York city
promoting the same theme "Patronize
home products and American union
label products"
i The publicity gained was tremend-
Gus, according to the speaker. Head
lines carried the story of the union la
bel and numerous pictures brought the
message to millions. 1t was publicity,
he said, which could not have been
bought for $1,O00,O00.
Similar parades were staged in
Rochester and Buffalo, keeping the
movement to the front in the state
; for many weeks.
Declaring the Cincinnati Union La
bel show to be the biggest thing thus
far attempted by the department, he
pointed out how successful it was with
over 100000 viewing the exhibit in a
, week. Mr.. Sennigen stated no attempt
, has been made this year to support a
feature of this kind because of the two
worlds fairs, but, he stated, St. Louis
or some other mid-western city will
( be visited next year or in 1941.
The speaker had great praise fol
: the women's auxiliary movement
: showing it to be extremely active since
f; its inception. He asked the wome1
delegates present to become interested
and work for units in their localities
He pointed out the great necessity fol
cooperation between the women, wht
make eighty-five per cent of the pur
chases in this country, and the mel
behind the movement to foster th'
buying of articles displaying the uniol
label.
, Stating it is just case of educating
purchasing public, he remarked tina
Ohio and Illinois are about to star
union label councils or leagues. New
York and New Jersey have alread.
n gone into the work with excellent sue
r cess.
/ Mr.. Sennigen warned the potters t.
look closely at all labels before pur
: chasing an article, because, as h
s stated, imitation is the sincerest form
: of fattery, but we still should deman,
the original labels and not the nev
: CIO marks now being placed on good
a by some manufacturers.
e Touching on the movement close t.
d the hearts of all Brotherhood mem
bers, he stated that anyone purchas
o ing foreign-made merchandise, whel
: we are so hard hit at home by tn
S lack of jobs, is traitor to his countr,
: and to his fellow Americans. TIL
speaker insisted that charity begin
at home and we should concern our
selves with placing our own peopl
back to work.
Il Quoting President Lincoln, MI
Senningen phrased the sentiment of tn
= Brotherhood's movement nicely whel
e he said, "When an American buys
e foreign-made article for a dollar h
e has the goods-but the foreigner
: have the dollar and that it wha
= counts"
Y President James M. Duffy, who, a
chairman of the meeting had intro
: duced the speaker, agreed with MI
n Sennigen's statement that the wife i
n the boss.
l. Turning serious, the leader of tn
: potters assured the Union Label De
partment official that the spirit of tn
n members of the National Brotherhoo,
j of Operative Potters is running higl
q along the lines of his message to tn
: delegates.