The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-04-17

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CHAPTER FORTY-EIGHT
CIR JAMES BARRIE called
it charm and said, "If you
have charm you don't need
anything else. And if you
haven't charm. nothing else
matters much.
Elinor Glyn called II simpl,
1T"
The French call IL chic.
The fashion magazines call II
distinction.
The stage calls It appeal.
Hollywood calls II glamour.
Business calls II personality
Alice Hughes defines II -
'sonnething between cosnettcs
aHA clothes with . dash ef
confidence thrown In"
Whatever you call IL, 1t starts
with q state OF mind, and induces
q state OF mind In others ranging
from feminine envy bordering or
despair, to masculine admiration
strong enough to make men jump
through hoops-or more practical.
" jewelers. doors-as IL they were
bewitched.
SELF Confidence
Now this state of mind Is large.
" self-confidence which Is q very
different thing from vanity.
Vanity 10 over-sssurance-a
calm assumption Of the divine
right Of beauty--an attitude
that N Irritating 70 men and
women alike.
On the other hand, an inferior
ity complex makes others as I'm
comfortable AZ 1t does the COM
plcxee.
But self-confidence In some
thing else again-a feeling Of
pride In the job you've done on
yourself.
It makes for gaiety which 10 at
tractive. II begets poise. And
poise prevents working at being
attractive.
A French woman comment
ing on Americans told us the
manner Of the average Ameri-
man 10 the manner Of the
French cocOtte "A ccaselees
striving for attention.
The French woman OF breeding
sits back serenely and let's men
discover her.
OF course we can't 60 around
simply willing men to swoon at
our feet. This state Of mind needs
outward expressions through beau
ty culture, costume, and carriage
Beauty Culture
To begin with beauty culture, II
we can manage to look at our
selves effectively rs mannequins
do, we need not worry about other
peoples assets.
We know we can do q lot with
our own.
When we have finished the
requisite grooming of hair anc
hands and skin, II we have some
feature that Ia not conventionally
beautiful, we can take the bull by
the horns and stress that feature
make II an arresting accent more
exciting than static, conventional
perfection.
Ilka Chase once pointed out
that the glamour girls are
never pretty. They are inter
esttnK and that Of course, Ia
the modern ideal Of beauty.
People are Just beginning q
realize the truth OF this principle
although 1t always has been true
The great sirens Of history
were not perfect. Cleopatra's
nose was too short and II
proved much more piquant
than the classic nose Of her
Roman rivals.
Gloria Swanson was urged Z
have her non conforming nos
made over. II she had agreed. sh
probably would have escaped no
tice altogether.
Generous Mouth
Katharine Hepburn, who Ger
tainly Is not lacking in seif-eon
fidence, stressed her generous
dropping mouth with makeup tina
made IL even more so.
Carlo. whose straight hair
presented . problem, finally
let II hang In the long bob
that WAS copied from coast to
coast.
So remember: Today nobod
need be unsttractive or old. tn
beauty salons can do anything.
One Of the smartest women
In the International set boasts
that ahe h the ugiiest woman
In PAria.
She swears she looks like
monkey. But actually. she hs
made her irregular feature pr'
vocative 10 the point or faScini
ton.
So. you see: The more dis
couraging your features. the
greater the challenge TO your
ingenuity and taste, and the
more potential distinction you
have 70 work with
Next, a. TO costume; we can q
press our love Of beauty and cult
vate that expensive look that
due our well kept compilations ~
hair and hands and figures.
Al this helps To make ms
} feel desirable. and look il.
OF course. ii il up TO the IND
} yidual to decide just where
! draw the line: just where rar
extravaSancs begins for hsr.