The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-06-05

n61RUna simmering for a long. long time but
~ yesterday ii came TO a sudden boil
with the announcement by Warner
Brothers that they would not sell any
of their 1882 40 productions TO the Fox-West Coast chain but
will offer their pictures TO independent exhibitors.
The double feature policy, say Warner Brothers. make Il i'm
As previousoly announced in this column May 2al screen Book
magazine is conducting a national pol, using the leading newspapers
throughout the land to take the ballot. The Tacoma Times has been
selected to participate exclusively in this territory and will offer It's
readers on June II a ballot upon which to vote,
The action taken by Warner Brothers tstory published Friday on
Page one) suggests what will happen to Hollywood should tn. thester
eventually mean that all studios will have to revise completely their
talent lists and that instead of producing a hundred or more pic
THOSE THEY DO MAKE MUST BE GOOD =. OR ELSE
If We are to have but single feature bills in the motion
picture theaters of the land. then every picture they show
will have TO be of such quality as TO justify your paying the
freight to see it. There won't be two reasons for going to n
certain theater, thereH be but one and il that one picture
doesn't measure up. somebody's going TO be sore.
Under the double feature policy, a patron usually sees
not be to his liking. In the case of single feature bills. he
puts all his eggs IN one basket. and il the eggs happen TO be
the kind that smell there ul be little he can do but run for
the nearest eTit and fresh air.
The double feature problem is a triangle. with the producers.
the exhibitors. and the public making up its three sides. or course,
as long as the public pays the bill and the public usually does
whether it's motion pictures r Democrats then it will be up TO
most. However, the public better give the problem very serious con-
sderation because once the change has been brought about it will be
about to make a bed" and when we've made it We must lie
to UOte. There are times When / feel like climbing TO the
top of Nj. Rainier and shouting to the cock-eyed ioord my
] u uUuttS OUO JtutUftS . UTtH uDdfH 4 see IL uONUff
feature bill, both pictures good and not too long, offering
a happy combination of comedy and drama. and I seem quite
satisfied aoith life. II there is anything to that crack about
Uariety being the spice Of life. the double feature must hare
some excuse for existence, but aohether that's grouse enough
to keep ii dipe, WeH =. ace shall see.
In this column Monday, your reporter will endeavor TO
present the studios side of the question =. what will happen
TO Hollywood If double features are given the X. o. -. how
will it affect the producers themselves the stars and the
thousands of feature players -. the mechanical staff the
directors!
And, By the udy =. il any of my readers hare something
to say on this ridl subject, / Could be pleased TO hear from
them. After oil, it's your opinions that really count and
an opportunity TO rote, but in the meantime. If you hare a
hare it.
Back To Work Again.!
The Mara brothers are back at tcork again in the M-G-M
studios on their first picture since "A Day at the Races"
The neW one is titled, "A Day at the Circus" and features
Florence Rice and Kenny Baker.
They seem to do pretty acet for themselves considering
they liUe a "dHy By day" existence.
MenjOu Picks Them!
Considered the best dressed man in Hollywood. Adolphe
MeniOu was prevailed upon the other day to pick those whom
he considered the seven best dressed men in the world and
here's his list:
Duke of Windsor
Lucius Beebe
Grover Whalen
Fred Perry
Alfred Gwynne Vanderbilt
Anthony Eden
Aga Khan