Evening star., 1939-04-17

the scalp at intervals Of about one
inch all over the head and then ap-
piled to the hair itself, rubbing the
ends strand by strand.
Brushing, of course. you do daily
anyway-or do you? Please remem-
Der that permanents should be
brushed, and, unfortunately, women
are inclined to use too much comb
and too little brush. So go after
your hair daily with a good hair
brush and watch how much longer
your wave will remain. We know
we're only human. too, that it Is a
terrifying experience to brush the
hair, for it seems that you're ruin
ing the wave, but once you try 1t
you'll be amazed to find that the
wave is even better and deeper.
A cleansing tonic is helpful when
applied daily and, of course, you Il
want a good oil shampoo once a
week If your hair is inclined to dry
ness. incidentally. when you brush
your hair always do so with an up
ward and outward motion. Tis
very important.
Hair cutting, the second impor-
tant part of a good permanent, re-
quires the services of an expert who
can shape the hair to the desired
length. When you keep the hair at
the proper length you may have as
many permanents as you like, but If
you try to hang on to a permanent
for too long. and consequently let
your tresses become long and strag-
gly, you'll find yourself in trouble.
The hair must always be kept at the
correct length-please.
Insist Upon
Fine Work.
On the subject of finding a hair
dresser who uses good materials, we
can only say, 60 to a reputable
shop whose work is recognized as
being Of the finest quality" Don't
economic too much where your
hair is concerned, for very often
poor materials, inexpert workman
ship and inexperienced hairdressers
will cause you more grief than the
extra dollar or two you'd have tc
put out for better service.
Ask about the type of permanent
you're having, and remember that
there is comparatively little differ
ence between a machine or ma
chineless" permanent. Equally good
results may be obtained with either
If the hairdresser is a capable one
Machineless permanents are pop
ular now because they are usually
more comfortable and free from
electricity.
Don't expect tight, kinky wave
They're not being given, thank
goodness. and you'll discover thai
the loose, soft wave will stay ir
equally as well and look 80 much
| better.
Your experienced operator may
use as many as four or five differ.
ent lotions on your head during the
permanent. Wonderful! You know
then that he has complete under.
standing Of the texture of the hair
and applies just the proper grad,
OF lotion to each part of the head
AS a rule, hair is divided into flvt
groups, coarse hair, medium coarse
medium fine, very difncult anc
abused or damaged hair-usually
dyed.
Proper Care
Afterwards.
And last, but far from least, carl
Tor your hair properly after ane
between permanents. So man,
women are under the unfortunate
illusion that when they get a per.
manent they needn't bother abou
the hair until time for the next one
It's all wrong to think so, ladies
and unless you change your poin
OF view, it's going to be too bad TO,
that crowning glory. Constan
brushing, frequent shampoos, con
ditioning treatments and careful
coiffures are all part of the pro
gram. So is constant cutting ant
shaping as we'll as protection from
the hot summer sun. The latter
by the way, is quite a point. Dom
expose your hair to be burned ane
become stiff and lacking in elias.
ticity. You will do it, you know
when time comes for expeditions Il
the beach. And it's too bad, too
with all the pretty beach hats anc
bandanas floating around.
This season, when you decide tt
have a permanent, be sure to tax.
all these things into consideration
The average woman has anywhere
from five to eight permanents ever,
two years, 50 they should be i'm.
portant considerations. We hope yoy
| think ~ fhASse a. s,anh1