The Hardin tribune-herald. [volume] (Hardin, Mont.) 1925-1973, 1939-01-26

tents of a letter addressed to
the writer and dated New York
City, January 10, 1889:
I'VE regret that you were I'M
able to hear in its entirety the
description of the football
game played in the Sugar Bowl
in New Orleans and broadcast
over our Blue Network stations
from 200 to 4:45 pm. EST on
January End.
I'VE think that you can bet
ter appreciate the reason for
this interruption with the fol-
lowing facts in mind. The sports
event you mention was one OF
our sustaining (non-commer-
ciaD programs. This type of
broadcast is offered to our af-
filiated stations, and they are
at liberty to present it in full,
in part, or not at all. In the
particular case you mention, a
contract had been signed on
July 4, 1898, by Station KGHL,
Billings, to present 1.-THE Story
of Mary Marlin" (the Proctor
and Gamble program) daily.
The football broadcast was
booked on November 23rd and
notification of our intention to
present the program was sent
out after that date. Therefore,
the commitments of your local
station evidently prevented it
from carrying the complete
broadcast of the gridiron en-
counter.
although you have already
sent a copy of your letter to
Station KGHL, we are forward
ing your letter to that station
for further explanation. .
we appreciate the interest
which prompted you to write"
This letter. is from Albert
Roraback representing the Ma
tional Broadcasting Company.
Prosecution Rebuttal
Please notice several points:
l.. N.B.C. states that notifica-
ton of intention to broadcast
was sent out. Proctor and Gam
BILE says that the writer's letter
was the first knowledge they
had that their programs inter.
ferred with the broadcast OF
the game.
2. N.B.C. states that the COM
mitments of our local station
evidently prevented it from
carrying the complete broadcast
of the game. KGHL says that
"lack of available wire facilities
49,. made it physically i'm
its entirety" Yet N.B.C. not
only claims to have notified
KGH that it would broadcast
the game. but also that KGHL
was Eat liberty to present it in
full, in part, or not at all"
| 3. N.B.C. states that the COM
mitments of our local station
evidently prevented it from car.
rying the complete broadcast
of the game. KGHL says that
Proctor and Gamble has al
ways been more than ready to
relinquish its time for events
of outstanding interest"
4. Proctor and Gamble states
that the writer's letter was the
first knowledge they had that
their program interferred. But
KGHL says that Proctor and
Gamble knew enough to relin-
quish their time where they
could.
Now read the letters
again and perhaps you can find
some more flaws.
Letter to Authorities
The writer has sent copies of
these letters with certain obser-
vations to Curtis Mitchell, editor
of Radio Guide which is ever
striving to keep the ether clean
on both programs and manage
ment and also to Mr.. Frank r.
McNich, Chairman of the FEEDER
al Communications Commission
in Washington, D. c., to see
what those gentlemen think
about it all and what they can
do.
The reason we have sent cop
les to you, above, with our OBJ
servations, is we thought that
our fellow townspeople might
get as much sheer humor out
of the situation as we did.
incidentally, my wife and I,
placing the primary RESPONSE
bility on the advertising depart
ment of the soap company, are
! buying as few Of the P & G pro-