Worcester Democrat and the ledger-enterprise., 1939-11-17
STYLING JOB
HAS FOCUSED
MUCH

Automotive engineers know in a
general way the mechanical and style
characteristics which the motoring
public desires in its automobiles for
owners reaction to current models
serves as a constant guide. But every
so often, some feature of a new years
offerings rouses owner enthusiasm
to a pitch far eyond expectations.
And such feature, it became known
this week, has come to the front this
year.
It is the new alligator-jaw type
hood introduced on the 1910 Chevrolet.
w. E. Holler, general sales manager
of that company, revealed this week
that comment on this single feature
of the car was second only to that
reused by the vacuum power shift, IN
troduced last year as optional ana
made on all models this year.
ga styling job that was more than
competent seems to have focused at
tention, right at the start, on the ov-
er-all beauty of the new models rath-
er than on any single unit in their
design" Holler said, "But once they
reached the hands of the public, it was
a different story. From all parts of
the country comes word that owners
regard this new hood as tops And
apparently, for all it's beauty, they
find its utiitarian features its great
est advantage.
"Aside from the manner in which
it blends with tenders, grille and body
to produce an ensemble of matchless
smoothness and grace, this unit does
two highly desirable things. It af-
fords complete protection for the con-
tents of the engine compartment, and
at the same time makes those units
more than ever accessible to anyone
with business there"
The protection referred to by Holler
is provided by a double-lock system.
The hood remains tightly closed until
a positive locking devise actuated by
a knob on the dash within the car, is
released. This permits the front end
of the hood to spring upward about
an inch, opening a crack through
which the secondary release may be
reached. The hood can not be raised
all the way until this secondary lock is
manipulated arrangement which
prevents it from being Jared open
while the car is in motion.
The second advantage-accessibili-
ty-is reflected in the greater speed
with which service station attendants
can check oil, water, and battery. The
latter has been taken from it's old
location under the floor of the drivers
compartment and placed in compact
hanger just ahead of the dash in the
engine compartment.
"Owners of the 1910 models are
enthusiastic about relocation Of the
battery in a convenient spot" Holler
said. "They report that it will save
them trouble and money throughout
the life of the car. It stands to reas-
on that they will have the unit inspect
ed more frequently, now that it is
easily reached, than when'it was hard
to get at. And any experienced driv-
er knows how much regular checking
will add to the life of the battery, not
to mention its effect as a preventive
of battery failure at inopportune
times" .-....,, ....,... ...
A third feature of the hood, to which
many buyers refer with satisfaction,
Holler said, is the fact that it's hinges
are spring-loaded, so that once partly
opened it automatically rises the rest
of the way, and stays open until pull
ed down.