The Waterbury Democrat., 1939-05-27
Bring Them Back AliDe" PoHce's Safety Slogan, Superintendent Roach Broadcasts Warning to Drivers Concerning Holiday Perils Heavy Sum- mer Traffic - Asks Cooperation of Public.

A warning to motorists to use the utmost caution in driving over the Memorial Day holiday is contained today in 8 statement issued by Police Superintendent William J. Roach. He points out that Memorian Day brings with it the start of the touring season end a usual sharp increase in automobile accidents.
 More care is needed from now on, says Supt. Roach, because traffic will be at its heaviest. Only through caution and common sense, he says, can accident totals be kept from soaring.
 Alive!
 Bring Them Back Alive, suggests Supt. Roach as a safety slogan for the holidays and the aummer.
 Supt. Roach's statement follows:
 With the coming of Decoration Day weekend comes the summer time and the open road which sends the accident trend soaring. The problem of traffic has become critical only in the last generation. Normal, average speed of travel has increased at least four-fold in the last 40 years and with the coming of the summer months when the total man-hours on the highways are increased, it appears as though all drivers were trying to accelerate the speed of transportation to a far greater extent than it already is."
 Protective reaction to the slow movements of the horse-drawn age are inadequate for the motorized age. Split-second decisions must be made today because the penalties for poor judgment and inattention are invariably death and disaster. In 1890 there were no automobiles and no automobile deaths. Each year since the introduction of the automobile an increasing proportion of the burdens of the nation has been carried over our streets and highways. More and more of the to- tai man-hours of the American peo- pie have been spent on the high ways. Virtually, we are nation on wheels"
 Traffic Increased
 During the summer months, the traffic on our streets and highways, throughout the entire nation, is greatly increased and therefore, much depends on the drivers in their daily contact and conflict with each other and what is more impor- tant with the pedestrians who must make use of our streets and high ways. The traffic problem, itself, is complex. How can we proceed in the months of the open road with req sonable hope to have and protect the lives of our citizens with suc- cess. It has to be reached by activit- ty of the people of this community to increase their viligance against careless and negligent driving"
 "All of us recall the feats of Frank Buck of Bring Them Back Alive" fame. Suppose ecah and every one of us put this same slogan in to the this week-end's driving and carry it as our own for the rest of the months of the open road"
 Bring Them Back Alive" from the summer resorts, the Memorial Day trip, the country and the sea- shore"
 Back Alive
 "Our success in reducing our motor vehicle fatality rate will mean a great achievement has been ac- complished; an accomplishment that can only be obtained with the cooperation of you people who use the streets and highways daily
 Remember every time you start out on pleasure trip during the summer months. the slogan of pro- tection to our loved ones: Bring Them Back Alive.'