Evening star., 1939-10-08
SoHonywood
Discovers
Stars Find Money
Flows Freely in
Hinterlands
BY Sheilah Graham.
HOLLYWOOD.

COLLWOOD.
Hollywood has discovered America!
BY some circuitous route, the film
city has become aware of a vast
terrain outside of Hollywood, where
people are more willing to pay
money to see their celluloid heroes
and heroines in the flesh than on
the screen. The place is full Of
stories about the wonderful recep-
tlons given Linda Darnell in Texas,
Mickey Rooney and Judy Garland
in New York and Washington, Ann
Sheridan in Chicago and Edward
Everett Horton during his coast-to-
coast transforming tour. And So
prepare for an avalanche of per-
sonal appearances by HollyWoodites.
There are two types of personal
appearances-those arranged by the
agents of the players, and those ar
ranged by the studios. The latter
nets the finite no cash-or very
little cash. The agent-arranged
tours are more profitable to the
principals than making movies.
Martha Raye has only to signify
her Willingness to appear in person
at this or that theater, and dozens
OF insistent gentlemen beg her to
accept $4,000 week for doing so.
Martha makes around $4,000 weekly
in Hollywood. So you can see 1t is
to her advantage to 60.
Betty Cradle, who finds 1t hard
to make Hollywood producers ap-
preciate anything more than her
legs, gets 81 500 week for appearing
personally outside of Hollywood.
And Jackie Coogan, whose legs are
not as attractive as those of his ex-
wlfe-and thus even less appreciated
here-draws $4,000 a week in more
discerning cities.
Bob Hopes recent tour guaranteed
him $4,000 a week Edward
Everett Horton has been getting
80 l-3 per cent of the gross takings-
which should give him around $500
weekly Shirley Ross recently
appeared at the Paramount Theater
IN New York and was paid S2,50O
week. (Seven years previously,
Miss Ross crossed the country to
Plug "Forty-second Street" and re-
celved SIS a week. That was before
the personal appearance became a
Hollywood gold mine.)
The Ritz brothers were offered
$4,000 week to make appearances
at the New York and San Francisco
Worlds Fairs. The Hollywood stock
OF the three Zanies has subsidized
somewhat, but they are still able to
draw $500 weekly whenever they
want to show themselves in person
to their admiring public.
Dorothy Lamour is valued at
$4,000 a week in the flesh before
theater audiences. She would get
more if she would only appear in
sarong. But Dotty says no-her
sarong is sacred to the screen.
Tony Martin can make more
money from personal appearances
than Alice Faye is paid for screen
work. Tony was dropped from the
contract list of Twentieth Century,
Fox, which same studio regards wife
Alice as among its most important
assets. And yet, on tour, Martin is
guaranteed 81 500 week and is evi-
IDENTIFY worth it. because at Detroit
he broke all existing house records.
Shirley Temple can get $4,000 per
appearance any time she wants to.
Her rival at Fox-Jane Withers-
collects $4,000 per week for the four
weeks OF each year that she appears
in person for her public. Unless the
war changes her plan, Jane will give
her theatrical all for Australian
theater fans next summer.
jeanette Macdonald collected
$500 weekly during her three
month tour last spring Nelson
Eddy makes more. Both singers
worked very hard for their money,
as do all paid and unpaid personal
appearance-ers. Ann Southern was
a physical wreck when she returned
to Hollywood after her recent tour.
I earned every cent of my money.
had to appear five and six times a
day. 1t will be quite a rest to work
in pictures" she told me.
Players making personal appear
ances at the command of the studios
have to work just as hard without
the comfort of cash. When Linda
Darnell went back to Dallas, Tex.
to help exploit her first picture
Hotel for Women"-her house was
oesleged by adoring fans and she
had to take sanctuary in a hotel
with her mother. Linda is said to