The Waterbury Democrat., 1939-03-02

ago, answering the demand of vol- tune business.
 One especial change is the trans fer of all furnishings, shirts, neck wear, hosiery, and the like, to the first floor where, in the latest type of showcases, they wiV be displayed for the best advantage of the cus- toner. Thus, all clothing, such as suits, coats, topcoats, raincoats, and other goods, are to be found on the enlarged second floor.
 This is the principal change in the matter of departments. Of course, the shoe department, to the rear and apart from the furnish ings department, is increased in size.
 But the fixtures of the new store, the scientific lighting which makes Fitzgerald & Platt the leader in Connecticut with this innovation for the customers satisfaction, are con- pletely changed.
 A background of richly tinted oak paneling for the walls contrasts with thet rim of silver and red, with ivory-hued ceilings refecting the brightness of Waterbury's most modern mems furnishing establish ment.
 Larger displays of all merchan- disc are made possible by the alter ations of the space and the enlarge rlen+ One of Connecticut's most replete stocks of quality clothes for men and youths forms a comfort able salon on the second floor where comfort of the customer is of prin- cipal concern.
 Tailoring Department
 New alteration rooms adjoin the enlarged tailoring department where every garment chosen by a cus- toner undergoes steam pressing be- fore 1t leaves the store.
 The office space has been increas- e6 and a much greater space and display have been devised for sports wear and related furnishings.
 One reason for the change of the clothing department to the new up- stairs department is the thought that customers prefer the element of privacy possible in this manner; and, too, the tailoring department is more convenient to call; the al- teration rooms at hand.
 Tho roster of merchandise items carried as standard stock by Fitz- gerald & Platt is the "blue book" of quality furnishings for men.
 In the matter of suits and coats, there are the Kuppenheimer Hand crated clothes; Smithson, Calvert, and Devonshire clothing for boys, young men and adults.
 For shoes, the concern features Florsheim, known as leader in all parts of the world, and Freeman footwear. For shirts, Arrow and Shirtcraft; for hats, Stetson and Lee; for neckwear, Cheney and Su- perba; for hosiery, Interwoven and Holeproof; for underwear, Reiss and Duofold.
 Lighting Effects
 Displayed in their new cases and under the up-to- the- minute light ing, the merchandise will be on parade for the public and future customers after the opening, but tonight no merchandise will be sold. It's birthday party with surprises for those who attend, both men and women.
 Of course, stocks are being greatly enlarged because of the enlarge meYt of th store And heca,Ise the clothing department has been moved into new quarters upstairs, the fur nishings, r'oes and hat depart ments on the first floor are corre- spondingly greater in size.
 So, tonight is the night of the Fitz- gerald & Platt fifth anniversary cell ebration of the new and greater store at IT East Main street, the hours, 2 to 10 o'clock, and you and you and you are invited to visit at this friendly headquarters for quality mems furnishings.