davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1939-06-23
international Mkt.
Opens in EICentro
With Big Sale

Opening to large crowd Of
eager and curious shoppers, the
International Food Market In the
six hundred block on Broadway,
FL Centre. served many bargain
hunters Thursday. Fred Quon,
proprietor, announced that the
store would be open for business
from 7 am. until midnight daily.
The International is located In
a new, modern building, built es-
pecialy for it, which features all
new conveniences currently being
used in new super food markets for
efficient operation and the con-
venience of customers.
Hugue stocks fill the big new su-
per market, which has frontage
of $50 feet. All goods is attractively
displayed and great variety of
all foodStuffs is offered.
Adjoining the market, In the
same building, are feed store and
a new, modern restaurant, which
will feature Chinese dishes in ad-
dition to an American menu. A sool/
fountain is another feature of III
restaurant.
Many free prizes, gifts, and pre-
miumS are being offered customers
visiting the market this week.
The opening was announced in
advertising space in the Press
Thursday afternoon and Friday
mornings Post.
Imperial Valley press., 1939-06-23
Ell CENTRIC. CALF.
Dorothy Dix Tells
What Women Like
To Read in Papers

What Women Like Best 10 read
in a Daily Newspaper" is the title
of an article recently released by
Dorothy Dix, famous women's COL
umnist.
Miss Dix states in part, Much
ridicule is poked at what used TO
be called the Womens Page in
newspapers, and the women who
poured over the recipes for making
pies and crocheting baby socks
we're depicted as little more than
nitwits, but with equal justice men
could be derided for studying their
own trade papers. For keeping
house is the average woman's busi-
ness. II is her part of the domestic
partnership, and She is only show
ing that she is on her joy when
SHIT reads all she can find out
about it and tries TO streamline il
as much as possible,
mo one will deny that women
know more about balanced rationS
and feed their families more intel
ligcntly now than their mothers
and their grandmothers did theirs,
and many a man owes his digeS-
ton and his life to his wifes in
terest in reading the domestic col
umns in the daily papers where
she is kept informed about the
latest thing in vitamins and how
to keep her husband soothed and
livable by administering them to
him in his vittles.
And, last, but not least, among
things that women never fail to
read in newspapers are the adyer-
tisements which they peruse as the
old woman did her Bible, from kiver
TO kiYer. They are her daily, and
especially her Sunday, adventure.
IL them she takes a flight into
a world where Fairy Godmother
shows ,Ier all the things she would
like ID have-jewels and furs;
for Cinderellas and hats for clowns.
the Dzungalows of which she has
gowns fit for a princess and shoes
dreamed; furniture and glass and
china and silver; magic ice-boxes
and washing machines and pots
and pans, all that the heart OF
woman Graves and that makes even
reading of them almost a debauch
OF excitement.
"Mer. only look at the advertise
ments of the things they want
and hope TO buy, but women gloat
over advertisements of things they
never expect TO have. They read
the advertisements and they remem-
Der what they read, and the woman
who could not tell you whether
Albania is new kind of soft drink
Imperial Valley press., 1939-06-23
More Britishers
Stripped. Taunted
By Japan Sentries
Continued from Page One)

leave, as had British residents.
The United States destroyers
Pillsbury and Pope and the Brit
ish destroyers Thanet and Scout
remained in Swatow Harbor.
Tension swung back to Tient-
sin as the japanese suddenly har-
dened their attitude in their block
ade of the British and French
concessions.
Several British men and at
least one British woman reported
indignities by Japanese picketS at
the concession entrances.
To increase the tension, the
japanese at last turned on the
deadly electric current in 80 miles
of obstructive wires surrounding
the concession area. Their first
victim was Chinese.
People saw the figure of a Chi
nese dressed in laborer'S clothes
sprawled on the wire a few hum
dred yards from the United States
marine barracks just outside the
wires.
Apparently he had tried to get
over the wires during the night
to leave the concession.
Hundreds of Chinese stood do
cilely in line at the nearby Shan
81 road barrier, watching the body
sway on the wires. They were
they we're waiting for japanese sem
tries to search them. Sentries and
pro-Japanese Chinese policemen
aiding them, took Is minutes to
search each person, and people
waited in line for hours for the
inspection.
Anger of British residents noun
ted as their fellow countrymen
told of indignities to which the
japanese subjected them. Some
were stripped naked, others to
their underclothes. After H. j
Lord had been searched, a Jap
anese officer forced his mouth
open with his passport. Ivor E
House, on-in-law of former
British consul general here, told
how japanese had kept him strip
ped naked in a searching hut
while foreign women passed. They
examined his clothing minutely
and even turned his necktie in
side out. When he was permitted
to dress. one sentry thrust Houses
passport through his hair taunt-
jngly, as if to comb it.
The Domei (JapaneSe) News
Agency announced that japanese
authorities dismissed with laughter
as malicious propaganda" reports
of the indignities, explaining: "An
people are treated alike but are
dealt with according to their in
dividual merits. Britons are typ
ically arrogant"
japanese ordered Miss Mary
Anderson. British, to disrobe as
she sought to leave the British
concession. She refused and evad-
ed the japanese soldiers by rum
ming back into the concession.
Imperial Valley press., 1939-06-23
Goodrich Issues
Safety Booklet
On Driving Hints

A new and revised edition of its
7afe-driving booklet Quit Your
Skidding" has just been published
by The B. F.. Goodrich company,
Akron, Ohio.
This free booklet. which is avail
able through nationwide organiza
ton Of Goodrich dealers enjoyed a
circulation of ono million copies
last year among safety organizs-
tions. schools, fleet owners, and
pleasure car owners.
In the booklet are such helpful
driving hints as How To Pull Your
Car Out Of Skid, How to Avoid
Skidding", How TO Drive on Wet
and Icy Roads, What to Do
Should Your Car Get on Wet Road
Shoulders, Driving on Wet Car
Tracks and Leaves, How to TalN
d Curve, and other informatH
on brake and tire care. -
Imperial Valley press., 1939-06-23

MeXiCali quality and its availability
on this side of the line.
El Centre Bowling Academy re-
ports increased business from out
of-toWn patrons since they started
using a one column two-inch ad IN
the Press and Post. The ad runs
three times a week.
l. v. Building and Loan has ad-
vcrtiSed its investment features
consistently, now. for two months
with a 6-column inch advertise
ment which appears in the Press
and Post three times per week
The firm reports that they have
had many inquiries as a result OF
the ad.
More and more advertisers arc
coming to realize that consistent
copy, even though small. pays rea'
dividends in the long run. People
respond slowly sometimes, when a
service is advertised, rather thar
I "hot" bargain. but after they've
been told and TOLD they gradually
come round" and keep gathering
momentum until a real business is
built and without great cx-
OenSc.
Imperial Valley press., 1939-06-23
Fire Engine Leads
Crowds to Party
Continued from Page II

on the floodlighted patio home
made cake and Zee cream were
served on the lawn, ice cream and
cold drinks we're hawked by girls
and boys as they Travelled over the
grounds Special prizes. rewards
and awards enliyened the dancing.
Senor Enrique Islas, Spanish
grand opera singer. headlined the
floor show. His beautiful voice car
ried perfectly to the audience as
sembled in the bleachers and reach
ed the bridge players at the other
end of the grounds.
Jimmy Schiller and Calvin F'uru-
kawa delighted the audience with
accordion solos and the adagio trio,
Jane Stilgenbauer. Johnny Lutz and
difficult dance with professional
ease Osborne delivered the good
wishes of the county supervisors
and urged the whole community to
Join in the drive to get money for
the iron lungs.
All organizations and groups oc-
cupied in making the event a sue
cess under the management of
Chief Oswalt, Fire Chief c. S.
Reed, Mrs. H. E. Kendall and
their committees. Complete financ-
al returns will be announced later.
Imperial Valley press., 1939-06-23
Powerful Leaders
Urge Declaration
Of War by Japan

Continued from Page One)
war, which raised Japan to first
rank among world powers.
At Hankow. meanwhile, usually
reliable sources said that the Japa-
neSe chamber of commerce in Han
kow. anticipating possible japanese
military action against the French
concession. had telegraphed author
tiles at Tokyo asking that no action
be taken similar to that at Tient-
sin. II was asserted that the cham
Der complained that there was
enough trouble already at Hankow.
Imperial Valley press., 1939-06-23
I.V.Hardware Co.
Offers Blankets
On Lay-AwayPlan

Promoted by clean-cut, well-plan-
ned newspaper advertising and an
attractive window display, a specia'
Blanket Lay.Away sale was staged
by I. V. Hardware this week.
Wool o. The West" blankets
we're featured in the event and {
great many valley housewives took
advantage Of the opportunity to
purchase fine, luxury-class blankets
on the easy payment plan. Tho
blankets were sold for as little a.
SOC down and 25c per week.
This particular type of promo
ton has been staged by the "I.V%
in former years and has always
obtained satisfactory results from
the stores standpoint, as we'll as
provided valley families with a real
service in the buying of quality
bedding
Imperial Valley press., 1939-06-23
Johnson's S Stages
June Gle earance
Throughout Store

JohnsonS are currently holding
an annual June Clearance Sale.
The sale has been an outstanding
success, so far. Many broken lines
have been all but completely clear
ed and much seasonable merchan-
disc which was greatly reduced for
clearance, has been sold.
A seven column full advertise
ment was used in the Press and
Post to announce the sale. This
space was followed by several
smaller space ads which offered
new items that had been added to
the sale or attractively repre-
sented items which had been men
toned in the initial advertisement.
Duke Johnson. proprietor, ex-
pressed satisfaction over the fact
that the advertising had proved
genuinely worthwhile in making
the sale an outstand success.
Desirable merchandise for every
member of the family was featured
at good. appreciable reductions. The
event is being continued until July
Imperial Valley press., 1939-06-23

GhfAohoAN AiA0Niu di llt NhIlIl III
and affection of JondonS recep-
ton the king said:
THE detailed story Of our travels
Is familiar to you by the daily
press, the news reels and the broad
casting corporations which on both
sides Of the Atlantic have reported
1t with accuracy and sympathetic
understanding
i shall only try to tell you some
Of the impressions of my journey
that remain in my mind.
First and deepest is that even
In this age OF machines and mass
production, the strength OF human
feeling is still the most potent
of all forces affecting world affairs.
lover all nations -" as a North
American historian has written
"over all nations-is humanity"
"1n no part of the world is that
truth more evident than on the
continent from which have Just
returned.
Within its geographical limits
live men Of almost every race and
creed and divers political faiths.
"Yet first and foremost thy arc
human beings. Over them all is
humanity"
Imperial Valley press., 1939-06-23

ests.
In the second place, he said, the
bonds we're then forced upon Am
erican investors by the simple ex-
pedient of distribution through
little banks of the country, which
were completed by the large issu-
ing interests to take the securities.
In consequence, Mr.. Roosevelt
said, he did not see why what he
characterized as the ancient frauds
of the 1920s had any connection
with sound loans to be made under
the new program, particularly since
proceeds of the new loans would be
spent entirely in the United States.
Imperial Valley press., 1939-06-23

Under one phase of the new lend
ing program the government would
make advances to foreign nations
for the purpose of encouraging U.
S. foreign trade.
Mr.. Roosevelt directed his dis
cuSsion particularly to the situa-
ton of South American nations
which have defaulted on private
debts held In this country.
He said that in the first place
many of the bonds issued by the
South American nations in the dec
ade 192030 were forced upon them
through high pressure salesman
ship of New York financial inter-
Imperial Valley press., 1939-06-23
The POst-Press Business Review
News Notes of Business Activities

Among national products which
will be advertised i'm the Imperial
Valley Press and Morning Pest
during the coming week are .
Acme Beer Triton motor oil
Bif fly spray E. Dodge motor
cars E. Gilmore gasoline g.
Ten High whiskey . Cyanogas
Chevrolet motor cars Fly
ing A Associated gasoline GIN.
C. trucks and San Diego Beer,
M. J. Horton, proprietor of val
ley Drug Co.. reports that the series
of advertisements used by him to
publicize the valleys" special din
ners brought even greater results
than he had hoped for, we are
more than pleased with the Hsplen-
did results which this advertising
brought u.s." Horton stated.
Joe Bush reports that he has solo
over 400 of his special 1885 room
coolers. Joe used series of six
ads last weck. The series featured
the fact that the coolers do a
BETTER Job for LESS money. Joe
will be back In next week.
Mcxicali Beer sales have inCreaS-
ed considerable since the Inaugural
ton of consistent advertising
campaign in the Post and Press
This account uses two ads per week
consistently. The COPY features
Imperial Valley press., 1939-06-23

the barter agreement had been dis
cussed, but it was believed that
these had been excluded.
BY trading cotton and rubber
and storing it, the United States
and Great Britain would accumu-
late stores of essential commodities
for emergency use and avoid dump
ing large quantities of them on
world markets.
Imperial Valley press., 1939-06-23

of American cotton for an undis-
closed amount of rubber.
Oliver Stanley, president of the
board of trade in the cabinet, an
nounced the agreement to the
House of Commons.
He said that the cotton from the
United States would be held in
Great Britain for use only in case
Of major war and that the United
States would hold the rubber for
the same eventuality.
Stanley and Joseph P. Kennedy,
United States ambassador, made
arrangements to sign the agree
ment at Ais pm.
The question of including Brit
ish tin and American wheat in
Imperial Valley press., 1939-06-23
Classified Ads
Get tl.V.Hardware
Exc ell R esuIts

!. v. Hardware Co. recently ad-
vertiSed two used washing machines
in the classified section of this
newspaper. at cost Of a few cents
Instead OF selling the two useo
washers an Nv. salesman sold two
prospects, who came 10 the store
as a result of the classified al.
pertising. two new washing ma
chimes. II pays 10 advertise in our
classified advertising columns :
Nell SAY u doeN'
Imperial Valley press., 1939-06-23
Funeral Arranged
For EI Centran

Funeral services Tor Eddie Blue
ford Higginbottom, &c. who died in
Ell Centro Wednesday. will be held
at the Lemons chapel at 1890 am,
Saturday with the Rev. Mr.. Cum
ningham of the Assembly of God
church officiating.
The American Legion will have
charge of the rites at Evergreen
cemetery. He is survived by his
wife, Mrs. Viola Higginbottom; his
mother, Mrs. Sarah Jarnigan; and
a half brother. George S. Koont2.
Imperial Valley press., 1939-06-23
Methodisfs Name
Church DELEGATE

HOLTVILLE, June 23.-Mrs. Del
la H. Baker and F. Roy Thompson
were elected delegate and reserve
respectively to the annual confer
ence of the Southern California
Methodist church and will repre-
sent the Methodist church of Holt
vile. Conference will be held at
Long Beach June % to July 3.
Imperial Valley press., 1939-06-23
N-SAILOR KILLS SELF

TUCSON, Ariz., June %. up
Leander William Ried. 81 year old
former sailor from Los Angeles,
fired a rifle bullet into his head
and died on the desert. sheriff's
officers said today. The loss of a
leg and a vain search for work
were blamed by his wife. Catherine.
Imperial Valley press., 1939-06-23
DIVORCE GRANTED

Mary E. KnudSon was granted a
final divorce decree from Louis
Knutson Thursday on the grounds
of extreme cruelty. She gained per-
mission to use her maiden name.
Mary WhiSenhunt.
Imperial Valley press., 1939-06-23
TWO AWARDED DAMAGES
IN ACCIDENT SUIT

J. Khair Singh was accorded
81 900 damages and Felipe Lara
$3.50 damages in their suit against
George E. Brown The jury re-
turned a verdict Thursday The
suit was based on an automobile
accident at Meloland last October.
Din sued for $4,000 and Lara for
SIS, 900
Imperial Valley press., 1939-06-23

Greatly reduced prices we're fca.
tured this week by McNeccc and
McNeece, Goodyear distributors.
Firestonc Service stores, and Good
rich Silvertown stores. Tire prices
we're reduced so per cent by these
firms and a great influx of tire
buyers followed announcement of
the reductions in the advertisir/
columns of the Press and Post.
The sales will continue until July
4th.
Imperial Valley press., 1939-06-23

LOS ANGELES. June %. CUP)-
Funeral services were TO be held
late today for Maj. Donald S..
Nicholson, 81. flier and aviation
executive who died in the Sawtelle
Soldiers hospital here
Imperial Valley press., 1939-06-23
Marvel to Join
Advertising Ranks
Here Next Wee ek

A newcomer will be noticed IN
the advertising columns of the
Press and Post next week and q
newcomer will be noted in the
cigarette stocks of local tobacco
vendors MARVEL CIGAR
FTTE.Sl
The new cigarette, a product Of
Stephano Bros, Inc, is said to be
top.notch smoke and to be gain
ing every day in popularity in the
east.
We can't tell you anymore. now
Watch for the advertisements in
this newspaper next week
Imperial Valley press., 1939-06-23
HELD ON MORALS CHARGE

Roy Cooper. 30-year-old Texan,
is held in the county Jail in lieu
of $4,000 bail demanded after he
was arraigned in Brawley justice
court Tuesday on a charge of rap
ing a l5-year- white girl.
Imperial Valley press., 1939-06-23

Continue With
Summer Series

Continuing its popular series Of
personality" advertisements for
Chesterfield cigarettes, Liggett g.
Myers Tobacco company is releas-
ing its summer series to newspapers
nationally. The first advertisement
will appear during the week of June
18th, and among the stars of the
new campaign are such well-known
celebrities as Joan Blondell, Melvyn
Douglas, Gale Page and the Lane
sisters Of the screen. Albert Spald
ing, the violinist. Johnny Wander
Nicer, big league pitcher, and Others
The Chesterfield newspaper ad-
vertising as usual Is backed up
with extensive space in the maga-
zines. billboard and store display.
Imperial Valley press., 1939-06-23
Britain, u. s. to
Trade War Goods

LONDON, June %. (UP) = The United States and
Great Britain have reached agreement by which the
United States will trade cotton for British empire rubber
it announced today.
was reported that Britain would take 500 900 bales
Imperial Valley press., 1939-06-23
J. s. OFFICIAL HERE

Walter l. Miller. district engin-
eer for the immigration service, is
in Imperial Valley on one of his
regular inspection trips.
Imperial Valley press., 1939-06-23
.FR Would Forget
Debt DefuuIterS

WASHINGTON, June %. (UP)-President Roosevelt
said today that he believed nations which have defauted
private bonds owned by American citizens
heess entitled to participate in loans under the proposed
self -lianidating RECOVERY lending program.
Imperial Valley press., 1939-06-23
George vi Finds
Humanity Rules

LONDON June %. (UP)-King George in a speech at
welcome-home luncheon to him and Queen Elizabeth
said today that his tour of Canada and the United States
had convinced him that human feeling still the
potent of all forces affecting world affairs
Imperial Valley press., 1939-06-23
WEATHER

data compiled by observers for
:he official United states weather
bureau station Mt FL Centro)
Maximum Thursday .................... lOs
Minimum FRIDAY ........................ 81
Reading at Noon Friday
Temperature ................................. 1903
Humidity Observation-Disclosures. 81
Reading at am. Friday
Temperature .................................. So
Humidity rs
Reading at 5 pm. Thursday
Temperature ..#-......... ......#.... 100
Humidity ........... .......................... Ia
Imperial Valley press., 1939-06-23

or canned goods knows where the
smartest hats are to be found, what
shop has the best bargains in its
basement, and just what sort of
limousine she is going TO have if
she Is ever able to have car"
Imperial Valley press., 1939-06-23
DIVORCE GRANTED

An interlocutory divorce was
granted Ruby Leach from Roy r.
Leach Friday on the grounds that
he had been convicted of a felony
and committed to prison.
Imperial Valley press., 1939-06-23

Mexicali quality and its availability
on this side of the line.
Imperial Valley press., 1939-06-23

What Women Like Best TO read
in Daily Newspaper" is the title
of an article recently released by
Dorothy Dix, famous women's COL
umnst.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-02-28
l1CH 7
Continued from Page one)

70 to heaven to talk with Rob-
ert E. Lee and Stonewall Jack
son. But now I'd like to go 10
hell for q few minutes to watch
the devil burn that damn YAM
kee uniform off the back Of
Fitzhugh Lee for fighting with
the North against Spain"
As always, the saustic Carter
favored the anecdote with his
own brand Of vinegar. Il, too"
he unused, used to want 10 go
to heaven to converse with Tom
jefferson and Pat Henry. But
now !, too. would like to go to
he'll and watch the devil burn
the buttons off the cohens and
corcorans - those New Dealers
who pretend TO be Democrats
The capitals soup : and fish
crowd wish that Hitler and
Mussolini and Franco and Stain
and Chamberlain and Daladier
would kiss and make up. Their
silly squsbbling has just about
ruined the le3s-ie3e social sea-
son at Washington.
President Roosevelt has hand
ed TO two supreme court JUS
tices-Messrs. Reed and Stone
and Attorney General Murphy
the most important assignment
any chief executive has passed
out In years. He has asked
them 10 frame q report, and
possibly legislation, for creation
of q permanent career under
secretarist in several key de-
partments like the British sys-
tenn.
Perhaps no president has been
more irked by su b. c n e
changes. especially in the ,rea-
sury. than Roosevelt. A visiting
British finsncier recently re-
marked:
Cdil "a II u = a "a "a 80
Americans. Here you have en-
barked on the experiment OF
managed money. and yet you
have had an unseemly process
sion Of men through your
treasury department. And al
though Morgenthau is an es-
Unable and able gentleman, I
don't believe that he knows
much about money, managed or
otherwise"
The United States does have a
temperament staff in the
state, war and navy depart
ments, although without the
continuity necessary in these
critical days But with the
treasury playing a more import
ant role In matters Of foreign
exchange and diplomacy. the
need for a sub-basement OF
skilled personnel becomes seri-
Gus. F. ID. r. may not be able
to win congress over this year
or next, but he aims 10 make a
start. The problem has in
trigued MIN ever since he en-
tered the White House.