Evening star., 1939-09-05
OlderWomen
Grow Slack
InLOOks
Special Attention
Should Be Given
Good Grooming
BY PATRICIA LINDSAY,

ny fA1HlClA LINDSAY.
Do you know any woman over Is
who isn't reluctant to tell her age?
Then why is 1t that the majority
| OF women grow slack In their per-
sonal grooming just when they want
the world to think they are q couple
Of years younger than they actually
are?
But I'm not trying to catch a
beau" is a common phrase of the
woman over 80 who is married and
perhaps a mother. "Why should I
fret over my looks at my age?" is
another. And the most common of
all Is: If look clean and neat, I
should worry. Anything more would
be silly at my age!"
You've heard them, haven't YOU?
And the women who speak those
phrases glibly are usually pretty
dowdy and headache to their chill
dren and husbands! They may look
clean and neat and mo one need be
ashamed Of them," but they look 10
years older than they are and far
less attractive than they could be!
Naturally, being a beauty adviser,
feel 1t Is every woman's duty to
be just as attractive in appearance,
manner and thought. as time and
budget will permit. If she falls down
on that task she is either disap-
pointed, discouraged or not we'll.
And If she is either of those three
she should begin at once to get to
the root Of her trouble!
When q woman is normally vain
about her beauty, she is healthy.
I do not approve Of women who
devote most Of their time and most
of their husbands income in the
quest for beauty. That is carrying
vanity too far. But my hat is of
to the woman who demands Of her
spouse sufficient money for an oc-
casional new gown and sufncient
beauty aids. Every woman needs
face powder. talcum powder, a cream
for her hands and certain cosmetics
for her hair. She may do without
lipstick and rouge If she wishes,
but I have yet to see the woman
whose beauty Is not enhanced by a
light touching up of cheek color and
lip color, If properly applied and
Of the right shade for her natural
coloring.
It is so easy to go year after year
doing ones hair the same way.
Every woman can grasp a new lease
on life by going to q good hair
dresser and having her hair restyled
and possibly . wave put in it..
Before going however, It would be
well for her to glance through a
few style magazines and get some
idea Of which Of the new styles
might become her. Some hair
dressers get 80 carried away with
their art" that they forget We wom-
en- have to comb and dress the hair
when We are miles from q beauty
salonl Simple styles, but new in
shaping, Is what you should strive
for.
ANS oCCA AAdAAy . cCA.odCt nlClIlS
mother grow 20 dowdy that even
their children wish ardently that
they would 60 out and buy some
new clothesl The very children
for whom they have been denying
themselvesl Let some other mem
Der Of the family go without, once
in q while, and spruce up yourself
q bit. Even pay more for an out
At than you usually do and get one
that you will love to its last thread!
You might even experiment with
gay fingernail coloring (when you
step out) and have some secret fun
seeing what q lot Of beauty you can
add to your eyes with bit Of brown
mascara and q matching brow stickl
More power to you, women over 30.
Stay young, look young, be young!
It's your American birthrightl
Send for Five Pet Exercises
for Warding on Old Age! Write
me care Of this paper and inclose
. self.addresDed. stamped q.
osnt) envelope.