davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1939-07-18
The FAULT IS NOT
0vERpRODUCnON

u = easy = take . negative view of
things.
Wbsn the farmer il offered such q
poof price for his produce that IL l.
ehfapef 70 ct II rot In the fields. ne
blhfDes oger~pr0d9etiOn. The government
Dlnnes sysr-productioG, 100, and leaps
~ With q national program Of eurtailing
crops.
Those who mutter suggestions Of an
dsr-cDnsDmptlon find their voices lost
in the wilderness.
Such a voice IN the wilderness came
recently from government department.
10 booklet published by the T. s. De-
phrtment Of agriculture, graced by the
exceedingly Bnattractiye title, Diet at
-Four Levels Of Nutritive Content and
Cost, Is this small voice which some day
may grow into a roaring trumpet call 20
economic security for agriculture.
bhs booklet sets up what il calls AN
adequate diet at moderate cost. IL rec
orpmsads, for instance, that an adequate
non-luxury diet should include eight
pounds Of captsloupes during one year.
Yet The average per capita consumption
of cantaloupes in the United States Is
AZ pounds, 1t recommends consumption
by each person Of 45 pounds Of tomatoes
In year. Yet the average per capita
consumption Of tomatoes is 33.s pounds.
Zach person should eat at least ls
pounds of lettuce year, the depart
ment of agriculture insists. The average
consumption is IL pounds.
0yer-prodnction7 No -- under-con-
sumptionl The United States does not
need to grow less--it needs to eat more.
But, you ask. how are people going To
pay for it,
Strangely enough, that ie not the ques-
ton.
Americans now spend SZ3D, 100000
yearly for cosmetics 10 give their cheeks
the bloom Of youth which would be there
If their diets were properly regulated.
Highest national authorities vouch for
the fact that the length Of time your body
keeps the characteristics Of youth de-
peDds on how much you eat the "protec-
tive foods
Cosmetic manufacturers advertise on
q national scale. Farmers do not. Cos
mettc manufacturers have created an AR
tificial market for an artificial product.
Farmers have made no effort to keep
alive basic market for fundamental
products.
II farmers advertised their products
as cosmetic manufacturers do stimulat-
ing IN tne sest Of America the desire to
consume F4.s proper amount of farm pro-
duce, there M9.yE gs little need for de-
etruets0a II crops allotment Of acreage
and other artificial means Of controlling
the supply, TIE demand would see to il
that the agricultural machinery Of Am
erica f&a full speed all the year round
Imperial Valley press., 1939-07-18
THE COST OF ADVERTISING

While on the cost uf advertising. fig
urges on its actual cost to the advertiser
OR to the consumer. as you prefer
may serve To answer few crack-brained
sef-styled economists who recently have
attacked big business from another an
gle by attacking advertising AZ useless
cost borne by the ultimate purchaser.
The Twentieth Century Fund. disin-
interested organization made survey re-
Gently which showed the advertising cost
for advertising Il nationally know cigar
ette IL little less than "A half cent II
package. Cost of advertising nationally
known soft drink was given at less than
ane sixteenth-one thousandths of cent
on n five-eent glass. Other costs were sim
liar
When you consider that the large sales
made possible by advertising provide the
funds for research and Improvement
which otherwise would have been impos-
sible, you have the complete answer To
the misunderstanding professors.
Imperial Valley press., 1939-07-18
BRAKES ON GREED
AND NEED
f.Son Bern0rdinO Sum

Much has been said about the military
armament race going on throughout VIZ
t8aily every part Of the world, but there
rapidly. particularly among democracies,
that also will come 70 the fore shortly.
It IS known as MIRA, and the initials
stand for moral rsarmament campaign
started under the auspices Of the Oxford
Group 70 eliminate hatreds between men
and make for q better understanding on
domestic and foreign affairs.
The keystone Of moral rearmament II
divided into four parts: honesty, purity,
unselfisbness and love, and the individual
l. the sole guiding influence. There are
no Officers board Of directors, or regular
membership. The idea Is that IL the move
ment appeals % the individual he will
consider himself q part u il without the
formality of making out membership
card.
There Is no question but that the plight
Of the world today is due 70 d loosening
Of moral standards that has been per
mitted throughout number Of years
Man has been too intent on his own prob
lens to give consideration TO those of his
neighbor. And the same attitude has
been adopted by nations and hernispheres.
Behind il all has been greed in various
forms. Some have fallen prey TO the lust
for power, others want only gold and still
others seek the lands Of their neighbors.
These greedy instincts have led 10 trick
cry, thievery and ultimately violence and
threats Of great wars.
There is plenty Of room in the world
for all Of it's inhabitants, there is wealth
for all nations and sufficient resources TO
not only preserve, but 10 build up that
wealth. All that is needed is considera-
ton for the other person that his prob
lems might be understood. Once that is
done much Of the cause for present day
friction will have been removed
Since the beginning Of time it has been
the ambition Of man TO rise up and TO
constantly improve his. conditions and
that is very commendable Ambition
must not be confused with greed and
should not be, for there is a distinct line
separating the two. Once the world ad-
here's To that dividing line moral rearma-
ment will be well on it's way.
Imperial Valley press., 1939-07-18
Bruce Cation in WASHINGTON
Disseets the News

WASHIEGTOE.-The WPA au-
inorities are saying privately
that If you think they are having
trouble now, with nation wide
strikes against the abolition Of the
prevailing wage" rule for relief
work, you should try looking ahead
to next September Then, they say.
H. Wfen the real trouble is likely
TO begin.
Under the new WPA bill, the
differentian hitherto paid between
north and south Is abolished, ef-
fectiyc Sept. Ist.
Taking the country as whole,
the aVc(age monthly wage for
WPh work has been s5220. The
new law provides that this shall
not substantially be changed, but
that no more may be paid for any
type OF work In one locality than
Is paid for the same type Of work
In another locality, except where
some change Is justified by differ
cnces In the cost OF living.
This provision say the WPA
aubhoI.tne, Is simply going To
mean that relief workers through
out the northern and middleWest-
ern states are going TO get sub
stantialy pay reduction on Sept. !.
AT the same time, they say, relief
workers In the south will get a
pretty substantial increase.
The cost Of living provision
doesn't help much, because so fan
WPA hasn't found any way OF
figuring out exactly what the cost
OF living is 1t has some figures
complied by the Bureau Of Labor
Statistics-but these are kept uI
TO date only on some 30-odd Sc
lected cities I'm the country whereas
WPA has projects just about every
where. How the cost is TO be worked
out for all WPA cities and towns
nobody knows.
Right now the relief worker!
who are on strike are getting a.
much money as they did before
The only difference Is that they
have to work longer to get 1t. TIL,
ironic part about 1t Is that werea
the other changes In the WPA bill
were made over the administra
tion's objection, this particula
change was made with Admins
traitor Harrington's full approval
The prevailing wage rule. al
Harrington saw It, resulted in in
efficiency In WPA building pro
jects; foreman on a given joi
might have one crew putting II
60 hours week. another crcv
doing rs, another doing 80, ant
still another doing ll0. Under
thoes circumstances, he was likely
Imperial Valley press., 1939-07-18
Famous Sayings

About q year ago. Thurman Ar
mold Was. appointed mead Of the
trust busting division q t1e De-
partment q Justice
Arnold IL Two books. The Co
yernmeni. had put forth some
very 3nconoclasi.c IDEAS. He main
tanned that al n1orslistle approaches
toward the problem ot combinations
In restraint o. trace were wrong.
There never was any use. Arnold
contenoed. IN getting morally few
erish about the evils Of the bad
trusts or The oog.e Of business. "
Modern business must be big. and
50 long as that bigness vas brought
about D. the need for more Of
:ectiye functioning. = vas all right.
Bigness was only deplorable when
il actually and IN fact damned up
the channels o. trade b. placing
unnatural and Illegal restrictions
in IT,
The proper approach vas 70 dis
regard the moral SIDE. 70 consider
only the practical results on the
ultimate consumer II big COM
pany actually could deliver the goods
cheaper and better 70 the consumer.
never mind the size Ano Il little
one was conspiring to obstruct trade
and hold prices up. size had moth
ing 10 90 with il.
Arnold was caustic in his books
about former antitrust crusades,
maintaining that when the moral
tmperature has gotten back to
normal everything vent on as be-
fore. and that while the consumer
might have gotten moral thrill
out OF the belaboring Of the big
boys" he wound up right where
he was before-behind the econo-
mic eight-ball
A year has passed. and Arnold
Imperial Valley press., 1939-07-18

70 have q terrible time getting his
job done smoothly.
In addition. Harrington felt that
the prevailing wage rule paved
the way for a good deal Of chisel-
ing. There were cases in which
relief worker, enjoying a high
hourly pay rate. would finish his
weekly WPA stint in IS hours
and would use his spare time 10
get part-time job somewhere
else, so that his total earnings
came TO more than many workers
in private industry were getting
Al any rate, WPA has its hands
full of trouble now, and expects
inat the trouble 1t will get next
ial will make the present diff
cultiey LOOK mild For, as one Off
cial expressed IT, II thousands Of
relief workers angrily strike be-
cause they have TO work more
hours but still get just as much
money, what aren't they likely u
do when they find that their pay
will be cut too?
A bareback from the non-reliei
people IN the south is perfectly
possible, too; for WPA figures that
in some sections OF the south, un-
der the new rule, relief pay vii
actually be higher than the pay
scale in private industry. If tina
happens. energetic action by some
OF the very congressman Wht
voted the new rule into effect car
b. looked for.
Just to make the SeptembeI
horizon look worse, at the same
time that the pay cuts go int
effect all WPA workers who hav'
been on the rolls for 10 month
OF more must be laid off for 3
days without pay
Imperial Valley press., 1939-07-18
Trade FOLLOWS The TOURIST
(KfUerside Press

The increasing number Of people from
the United States touring South America
may not know it but they constitute an
effective trade asset. AS the export man
ager of large motor company says,
they provide exchange for those coun-
tries, which In turn, make it possible for
South Americans to purchase North Am
erican merchandise"
The products Of our manufacturers are
good, and merchants between the Rio
Grande and TERRA del Fuego often would
prefer them to the goods offered by any
of our European competitors They take
the European goods, in many cases, only
because Of easier credit terms. They
make barter agreements with Germany,
because, lacking cash, they can't buy
from us
unsettled European conditions affect
trade with South America" says the ex-
port manger. TRADE channels in all di-
rections should be open to obtain the best
results"
In trade and the prosperity that flows
from thriving trade, there can be no
success through isolation.
Imperial Valley press., 1939-07-18
There's a Good Reason
You're Constipated!

When there's something wrong
with you, the first rule is: get at
the cause. If you are constipated,
don't endure it first and cure 1t
afterward. Find out what's giving
you the trouble.
Chances are it's simple If you
eat the super-refined foods most
people do: meat, white bread,
potatoes. It's likely you don't get
enough bulk" And bulk" doesn't
mean a lot of food. It's a kind "a
food that isn't consumed in the
body, but leaves soft bulky"
mass in the intestines and helps
a bowel movement. !,
II this is your trouble, you
should eat a natural bulk" pro-
ducing food-such a one as the
crunchy, toasted, ready to-eat
cereal-Kellogg's All-Bran. ALL
Bran is the ounce of prevention
that's worth pound of emer-
gency relief. Eat it every day
drink plenty of water, and "JoiA
the Regulars" All-Bran is made
by Kellogg's in Battle Creek.
Imperial Valley press., 1939-07-18

bleJ She told him over and over
that he wasn't Eliza escaping over
the ice ahead OF the bloodhounds.
But It did no good. He honestly
wanted 10 measure his steps TO
his mothers but before he feali-
zed It,. he would be a pace or Two
ahead and his mother would be
trailing along behind. Sometimes
she took his arm, but IN the crowd
ed sections this was not easy. There
seemed 70 De no solution.
She appealed to his courtesy
No well-manncred young man would
do that she said. and he had To
admit It was true. Again he would
honestly try to slow up his steps
and he actually would-until he
got Interested in his thoughts and
off he would gol She pointed out
other boys OF his age on the street
walking with their mothers. How
nicely they managed II. Sammif
would slow up a few moments
later he would bound ahead again
like deer before hunter.
Then one day n minor climax
came. She Sprained her ankle
When on her feet again she start
ed out for a walk with Sammic
She had TO walk very slowly, and
before he realized IL he was set-
eral steps ahead OF her, OF course
IL would have been easy TO make a
plea for her lame foot. but 8h'
did not like 10 take advantage OF
that and make him appear unsym-
pathetic.
Then she had much better
idea. She would not reprimant
him at all. but would talk to him
In terms OF one OF his major In.
tercsts. She thought moment
and knew exactly what this was
Sammle had Just reached the age
where he wanted 10 make an i'm
preston on the girls He wanted
10 do everything exactly right. II
he picked up the wrong knife n,
major catastrophe,
Mrs. Powers said. ySammie
here's n little hint that may be OF
help TO you when you escort n
girl"
Instantly he was all ears. Take
a girl out2 Sure That was what
he wanted to do.
"A girl likes to have "A man
measure his steps to hers lie ap-
pears conSiderate and respectful.
and It makes walking with him a
pleasure II boy danced with a
girl, and kept pace or two ahead
OF her, she wouldn't like IL. It's
The same way with walking, Try
It the next time you're out with
Il girl"
Well. Sammic tried It then and
there. He wasn't thinging about
his mother He was thinking how
he could advance his cause with
The Most Wonderful Girl IN the
World! He guided Mrs. Powers
around corners, he helped her up
and down steps.
she had appeared TO him IN
terms Of something he was sre-
mendously Interested in IL was
better than dozen lectures. She
made him want TO do something
because he would profit by 1t. And
that very principle will hold IN
handling anybody on this planet
Try and discover It's magic Tor
yourself
Imperial Valley press., 1939-07-18
Dale
Carnegie
SECRET AGENT Xs

Let me tell you how Mrs. S. r.
Powers manages her three sons.
She Is the wife Of the Professor
Of Natural Sciences at Columbia
University, New York.
Imperial Valley press., 1939-07-18
Grab Bag
One-Minute Test

!. Who succeeded King Solo
mon?
2. What position in President
Rooseyelt's cabinet did Claude
A Swanson hold?
3. What state is known as the
Granite state?
Imperial Valley press., 1939-07-18

Americas business women met
at Kansas City SO far, though,
nobody has thought up a conven-
ton of eyerybodys-else s-business
women, of which there are more
than a few.
Imperial Valley press., 1939-07-18

Sanmic PoWera
has long legs and
goes gtridi In =
along the streets
at a tremendous
pace Mrs. Pow
ers liked 10 walk
With him, but she
could hardly keep
up with him
tHoW many mo-
/ theirs have had
exactly that trou-
Imperial Valley press., 1939-07-18

Scientistc are experimenting to
find out whether heredity can be
changed by environment. Why
bother? Any father will tell them
that Sonny is certainly not a bit
like he was at the same age.
Imperial Valley press., 1939-07-18

Covered dishes date from the
middle ages, when food was COW
cred in the kitchen to keep any
cne from slipping poison in it
before it reached the banquet table
Imperial Valley press., 1939-07-18

A Louisville, KY, youth has
been i'll during his vacation for
eight consecutive summers. At
least, he hasn't been ill after his
vacations, like the rest of us.
Imperial Valley press., 1939-07-18

President Roosevelt hopes to GO
to Alaska after Congress adjourns
Congressman would be happier II
he'd bring little Alaska to Wash
ington before adjournment.
Imperial Valley press., 1939-07-18

n This world Of ours doesn I
20 70 pieces IL won't be- the fault
Of all these atom smashing sci
Tntists and tuir-splitting inter
national statesmen.
Imperial Valley press., 1939-07-18
Barbs

Duck without a quack will be
on display at the Worlds Poultry
Congress In Cleveland> Wet
rather see a politician without one.
Imperial Valley press., 1939-07-18
Words of Wisdom

"OTuS D1 "iSuoH
To feel much for other and lit
tie for ourselves; TO restrain our
selfish, and exercise our benevo-
lent affections, constitutes the
perfection OF human nature Adam
Smith.
Imperial Valley press., 1939-07-18
LET'S GET ACQUAINTED.

Auto Financing is important
if you are planning to purchase
a New Car! Check into the mat
ter! Come in and see us and let
us explain our service; it will pa
you in the long run. Our cue-
toners know this and come back
time after time. Why don't you
come in and get acquainted
you'll be coming back, too!
Imperial Valley press., 1939-07-18

Counterfeiting has increased 400 per
cent in the United States during recent
years. Lots Of fellows find it the only
way left to make money.
Imperial Valley press., 1939-07-18
Willis Thorntons Editorial on:
Arnold Trust-Busting Theory Tested

mas moi as ye. given any TeEy con-
yincing demonstration q MS iheo-
ries in practice Nov. however, ne
is preparing TO 60 70 ne MAJ eilh
the most inflated q them ali-iLr
building industry.
He has iss lawyers IN his diyisSp;
Will soon have 300. Si1-Years .fo
there were i3 With this AesAi
armament. ne has announced an
offensive on al fronts against
building costs -.
Where Arnolcs attack differs from
those Of the past. IS that he plains
70 aSsail every angle CO me situa-
ton al once He viii 60 after the
producers OF nateriasi distributors.
tinancers, contractors. labor, and
legal restraints. using simultan-
eously g half dozen means Of pro-
cedure. This he viii 60 50 that
all elements may alike feel the
sxeat!ng-out which he proposes TO
apply 10 the whole industry.
This is a gigantic undertaking
Everybody knows it costs 100 much
10 build q house Everybody con-
cerned with building points to. the
other fellow and says, Honest,
mister, il amt me It's him
Now Arnold proposes 10 put the
whole crowd in the sweatbox to-
gether and see what can be done
with a sort of universal reduc-
ing program. If this can be done in
50 uniform way as not TO handi-
cap or harm one group beyond
another, results might be obtained
which would reduce building costs.
which remain like a granite barrier
against the building boom which the
country so urgently needs.
Arnold has propounded a fine
theory. He has been given faciii-
ties TO try it out. The coutqF
awaits the results
Imperial Valley press., 1939-07-18
TOday's Horoscope

T0day's Horoscope
Those who are today celebrat-
ing their birthdays will be active
and energetic during the coming
year, and their affairs will make
good headway A stranger may
injure but an elder help. their
business affairs. Forceful and am
bilious will the child be who is
born on this date. with a sharp
and critical intellect. Al tendency
to be overbearing and to go tC
extreme is predicted and dramatic
ability is probable.
One Minute Test Answers
l. His son, Rehoboam.
2. He is secretary of the navy.
3. New Hampshire.
Imperial Valley press., 1939-07-18
Hints on Etiquette

TIIItS UIi HtiqutIeN
Gail at business office, Wheth-
er for business or pleasure, should
be short.
Imperial Valley press., 1939-07-18
thoughts for the Day

Foe sfsas ooc as osr oos ies eyef sDs sysf hs W.
bs g1ass sss1 afzso cesth.-PsSlsos <sis
Imperial Valley press., 1939-07-18

A year has passed. and Arnold
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-10-10
B. And P. Women's
Clubs Celebrate

President Franklin d. Roosevelt
has sent his greetings to the Ma
tional Federation OF Business and
Professional Women's clubs which
is celebrating National Business
Women's week. Oct. 8 TO IA, for
which the theme is One Hundred
Years Of Women's Progress. The
Washington state federation also
received greetings from Governor
Clarence d. Martin, who has pro-
claimed this week as Business
Women's Week in the state of
Washington. The Tacoma club re-
ceived greetings and the good
wishes of Mayor j. J. Kaufman.
Mayor kaufman's letter To the
Tacoma club concludes with the
statement:
Tacoma is indebted to its wo-
men for much of its progress and
accomplishments, and / commend
the efforts of your organization in
directing public attention to wo-
mems achievements in our city.
as we'll as in the nation. You have
my sincere wishes for the success
of National Business Women's
week and for the continued prog
ress of your organization"
There are some 1900 members
of the Business and Professional
Women's club in the state of
Washington who, during this week.
will take special cognizance of the
part that organized women have
played and can play as good citi-
zens of this nation. Their pro-
grams for 193e-40 are based on
Women in a Democracy" point
ing to the contribution they can
make in helping to build a
stronger democracy and a more
humane civilization.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1939-10-10
D sEEfAI sToEf
WORKING
WIVES

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@s Ney hzss saxFrs<ss ~o=er
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sAe - ms a fAA~s - tas~ h~r
hizseanG
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hAss = rAlss Mnri3s $40 saietiy.
Il as - wrang tang q say.
NJ Fsuess ~zz loeklag ser
esAaes se sxpzasls sas - "a
rlc9ea
Ia thls 2y otfaos q yourz \.
s<liossed
Marian tsok lnstan, offsnse a.
Ne tore. = have esargs q ~
girlS Yea went ovrT my head
When you engaged sally Blake.
n0w you've dons u again. Her
ragged nerves we're playing tricks
agar.
And who has better right -
Marian leaned toward him, her
eyes splitting fire Never hsfor-
had she lost her temper in Grant
Fellows office I want you 10
make my position clear righi here
and nov she flared. Am your
private secretary or am not -
She was making a fool O; herself
and she knew Il
Mr.. Fellows bounced from his
chair. He stood facing her. tense.
why little figure. BE careful.
Marian" he said. You are PROV
ing point that ! believe and hate
to admit ~ the inadvisa hility Of
keeping any girl in the office until
she thinks she owns IL.
She stared at him with stricken
eyes and he softened. We're both
edgy this morning. Let's drop the
matter for the present. l shouldn't
have given Florence Avery raise.
that's what makes me sore-but
she bawled."
Marian knew that she must
make her peace. and hastily. She
put hand on Mr.. Fellows arm.
You're an old softly at heart,
G. F. and like you for it. For
give me for being cross - I'm
sorry"
He said gruff1y, Get to work"
Shaken by the battle of words.
she turned TO her desk II was
behaving queerly, one moment 1t
was there. the next moment gone.
She took a faltering step, swaying.
She heard Mr.. Fellows shout,
Miss Herrod - Sally - come here
Marian has tainted"
ITO BE Continued)