The Durant news. (Durant, Miss.) 1882-1985, 1939-01-19
Throu9,S
Hazel
Eyes

In the next few days some member
Of the membership committee OF the
Better Business Institute In Durant
will call on you and ask you to pledge
your membership and active support
to the organization.
We suggest that you turn to page
five OF this paper and acquaint your
self with the detectives Of this or
Ranixation and see for yourself what
such a move could mean for the
business life Of our city and county.
VIZ trust you will think 30 much Of
It you'll want to enter whole-heart-
eddy into the move and help make
It successful.
Similar organizations are being 6rs
ganixed and will begin their meetings
the first week in February throughout
the entire state Of Mississippi. Our
neighboring city, Lexington, has al
ready formed it, group.
In T~ylertown q membership of 81
has already been secured. Other CON-
munities report equally as good re-
,sponses.
In this modern business world
we have come to the point where If
We get any business we have to work
Tor It, go out and get 1t, make u
goods NOR attractive to our buyers
than the store in the next city. If
We don't do that the fellow in the
next city gets the business that right
fully belongs to US.
Only by cooperative action Of all
employers and employees can we hope
70 get and maintain the trade that
IL Of necessity the life's blood of any
community.
The Durant Better Business In
stitute aims to do just what It's
name implies.
The Delta Council, an organization
which serve the entire Mississippi
Delta, has served the entire United
States In organizing the National Cot
ton Council Of America.
We Mississippians, particularly,
who depend so much on cotton for
our prosperity, should be proud that
. Mississippi group has taken the
lead In forming an organization that
fan do something about ailing King
Cotton.
This Mississippi Delta group has
gone into every cotton producing state
from Virginia "a Csiifornia and form
ed state organizations. That part OF
the work Is complete.
In Dallas, Texas, next week thu
National Council will be incorporat-
ed. the first move made to do some
thing about a seven hundred million
dollar business that has been, since
the War Between the States, nobody's
business.
The National Cotton Council of
America was organized by the Delta
Council because these leaders in the
cotton business in the Delta know
that as long as things rock along in
cotton farming like they are now
they could never achieve any lasting
prosperity. They realized they could
not do the things for their commu-
mites and the state and the south
they wanted to do as long as cotton
was the cause and the result of ev-
erything.
When a group organizes you can
bet your last dollar they'll get things
done. Their research department will
find new uses for cotton. Their pub
licity department will make us wear
it and like 1t. New ways and means
will be found to consume more cot
ton at home and abroad.
And every section of Mississippi
and the south will prosper according
ly.,
Mississippi is proud of the work
done by the Delta Council.
And she expects great things from
lea.
This week we change the captior
under our nameplate from "Missis-
sippi's Leading Weekly to 'sThe Pa
per Everybody Reads"
While we are still OF the opinion
that we are Mississippi's leading
weekly we believe the latter caption
is more apt.
For everybody does read The News.
That is, everybody that gets it. And
there are few people in Holmes
county who do not get 1t.
A newspaper Is Of no earthly i'm
rortance unless people do read it.
II they scan the headlines and scan
through the middle and toss 1t aside
it can't WELD much influence fot
good or for evil in a community
And it doesn't help the advertisers
very much, either.
But If they start at the front and
continue through until they've read
everything inside as well as from
and back you can know you've go
a pretty interesting paper.
And we think the News is a pretty
Interesting paper.
We even read It ourselves.