The potters herald. [volume] (East Liverpool, Ohio) 1899-1982, 1939-02-23
The Cherry Tree
Where We Hutchet Out
The Truth
Q BOOK BEER FLOWS
o HOLDING BACK
Q GERMAN WAR MACHINE
Q A REAL PLAN

For, 10! the winter is past and the
bleat of the book beer goat is heard in
our land, to paraphrase Solomon.
Well, maybe the winter isn't quite
past but the capering goat Of the book
beer ads is certainly seen, if not heard.
And book beer flows freely, at least
in some parts of the nation. And there
by hangs tale.
Book beer made it's 1889 bow in
Washington, D. c., in early days of
February. But the thirsty of New York
City are still denied the lusty fluid and
must wait until March 13 to quaff their
fill.
Brewers in the New York metropoli-
tan area say book beer before the Ides
of March is "agin" a 2,C00-year ira
dition and they have formed united
front to prevent books flow until
March 13.
To back their stand for opening the
book season on March 13 and not
day before, the Gotham brewers are
advertising traditional book beer" as
collective enterprise. Advertising
will continue until the gladstone date
is at hand.
The brewers stand is based on fun
damentalist principles-you can break
2,OO0-year tradition but what's the
use? You do not trim your Christmas
tree in August or send valentines on
New Years, so why drink book be-
fore the Fright date"-thus runs the
argument.
And so perforce, New York's book
lovers must wait until March 13 unless
they drink imported book or emigrate
to Washington and other non-funda-
mentalist communities where it is al
ready on sale.
The New York brewers are hopeful
that the advertising campaign will in
crease the demand for book when the
"season" finally opens and so contrib
ute to prosperity. Here's hoping. Any
way, the advertising drive contributes
to the prosperity Of printers, engrav-
ers, commercial artists, ad writer's and
others.
X X X
News of New York's book beer
"deadline" is hardly Of world shaking
Importance but it makes for more
cheer than news from European points.
AS for example, that piece of trans
parent propaganda from Paris which
tells of the speech of one Senator
Amaury de la Grange, president of
the Aero Club of France, before the
American Club.
The German "war machine" is so
formidable that there is little hope for
survival of European democracies un-
less they are aided by American III
dustry, the Senator said.
In other words, America must again
be the goat and lend hand to one
side in Europe's ancient quarrels.
The Frenchman's words seem part
and parcel of that persistent propa-
ganda" which Farmer-Laborer Senator
Shipstead of Minnesota sees drawing
the U. S. toward war.
X X X
More cheerful news comes from
Miami, where the A. F. of l.. Execu-
tive Council ended it's mid-winter meet
ing with call for further develop
: ment of cooperation between manage
.. ment and labor.
!. Government, industrial management
and labor must cooperate fully to put
the unemployed to work, the council
said, adding:
"The council stands ready and will
ing to assist and to render all service
possible in the promotion of a plan
which will provide for the employment,
in private industry, of the millions who
are now idle"
This column has yet to hear of a
better plan. How about trying it?