The Waterbury Democrat., 1939-03-23

Perhaps the most striking im- provement in equipment is repre- Sented in the two 180-foot steel towers which comprise part of the new WATR transmitter recently constructed off Baldwin avenue. They are of the latest design and construction, embodying all the im- provements in the field of radio en- gineering which have taken place during the past few years.
 Dial Change
 Coincidentally with full time op- eration and increased power, WATR will move to another location on the dial. Is is expected that very little difficulty will be experienced by the general public in finding this new spot, since it is exact 100 kilocycles higher than the frequency at which WATR has operated during the past five years. In other words, WATR has moved from 1190 to 1290 on the dial. As has alway been the case, the station will have a much clearer, stronger signal in the city than any other station received locally. In addition, a much larger area will be served, bringing WATR-Mutual features into New Haven and Tor rington homes with much greater volume.
 Station WATR first began opera ton as the Brass City's regular broadcaster on June 15, 1884. The station was controlled then, as it is today, by the WATR Co.,, Inc, with Harold Thomas as acting head. It immediately gained favor with the general public through generous spirit of cooperation and service, qualities that have ben maintained down through the years until the present day when 1t stands as one of the citys foremost service organ iZations.
 On occasions too numerous to mention WATR has answered the call of city, state, and national or- ganizations and governmental agen- cies, giving freely of its time and facilities for the promotion of some worthy cause. In time of emergency the station has always forged to the front in offering its aid to relieve human suffering. Several years ago, when floods roared through New England states, bringing death and destruction, WATR obtained per- mission from Washington to remain on the air beyond the usual broad casting hours to present special program ill cooperation with the Waterbury Chapter of the American Red Cross. As a result of the radio appeal, in which many of the Brass Ctiy's outstanding citizens partici- pated, the Waterbury Chapter was able to care for more than its share of the burden or relief.
 During last years damaging hur- ricane, WATR gained distinction as the only Connecticut station to give uninterrupted service during its regular broadcast hours, thus rend- ering valuable aid to those who were IStricken.
 | News Flashes
 In teh coverage of local news, the station has always given the type of service which has encouraged the constant approval of the listening audience. Both through the news facilities of the Waterbury Democrat land through its own special features division, local happenings have al- ways been completely and efficient fly covered. From WATERS first inn Eportant news story, the hupt for the alleged murderer John Grove in 1884, down through local, state, and national elections, the Grand Jury investigation, and the present Con- Ispiracy Trial, the station has demonstrated its ability to come to the fore with intelligent news re- porting and on-the-scene broadcast ing.
 Through utilization with the Mu- tual, Colonial and Yankee webs, lWATR is now in a position to offer its listeners the most entertaining land educational features that 1889