Evening star., 1938-08-23

X-ray analysis Of experts, to the end
that all items Of expense that would
have an adverse effect on the free flow
of the product to the consumer be
eliminated. Only as more goods are
consumed can more goods be produced,
more people employed, and fewer peo-
pie charged to relief. This requires ex-
pert studies Of markets. not only in
the domestic field, but in our foreign
trade. Sales efforts wisely planned
should comprehend the need and the
potential purchasing power of the
market.
In this highly competitive era, sat-
isfactory consumer relationship can
not be sustained in the absence of
fair business practices. The public
is not only interested in the best
quality of merchandise at the lowest
possible cost, but it is also concerned
with the policies of those responsible
for goods offered for sale. The old
philosophy of keeping competition
down and profits up will not build
lasting trade relationships, nor will
those who practice it long survive.
Attitude of Business.
The length to which the Govern
ment must 60 in facilitating the chan
nels of distribution must thus be
determined largely in the light Of
the attitude and action Of business
itself. In a democracy, it is the
responsibility of government to main
tain equity and provide for human
beings the greatest possible oppor-
tunity in the pursuit of happiness.
To achieve this, men must be en-
abled to produce or secure those
things for which they are willing to
work. Of this classification of goods,
there will never be an overproduc-
ton.
When work opportunities are lin
tied by defective economic procedures,
the ability to buy the things need
ed is proportionately limited. Under
these circumstances. the surpluseS re-
sulting should not be defined as over
production. but a limitation of the
constitutional right of men to live,
and the things that sustain life. Thus
the failure to provide the means for
carrying on the exchange of what
men want is the only circumstance
which deprives them from working
in pursuits that bring them satisfac-
ton. The yearning for security has
been the motivating force of initia-
tive from the beginning of time and
it can become permanent only when
it becomes universal. No individual
or group can maintain security for
self alone. New wealth, commen-
surate with opportunities offered by
our natural resources, cannot be Gre
ated under system which permits
large numbers of men to be separated
from gainful pursuits, their initiative
deadened and their eagerness for self
reliance thwarted through no fault
of their own.
It is historically true of our coun-
try that all great and enduring
achievements have resulted from some
form of human sacrifice. This spirit
needs to be articulated with greater
force if We are to accept and adjust
to new conditions through peaceful
evolution and not through destructive
revolution. The right to the pursuit
of happiness is the prime guarantee
of government and means efforts to
remove the fear of poverty and the
recognition Of the right to economic
security in old age through the proper
operation of the economic system.
Supported by appropriate action by
the Government, our capitalistic sys-
tenn is fully capable of meeting every
demand which justice can require.
AS long as there are people to feed
and clothe and educate, there is work
to do in sufficient volume to occupy