davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1938-02-18
First Amateur Star
Enters Fair Contest

Pereheron mare owned by II. A.
HaStain of Brawley, will queen it.
over the horSeShow at the Imperial
county fair next month.
HaStain. breeder of draft horses
declared he is convinced Madam
Queen will maintain the record
established by her stable mates
Amos and Andy, honor winners
last year.
More than 100 horses will be en-
tered in the biggest horse show
ever held at the mid-winter ex-
hibition. according to B. M. Gra-
ham, in charge of the show this
year. a preliminary check of en-
tries indicated the number would
exceed the entries of 1887. Seven
ty-five per cent of the horses in
the show. Graham declared, will
be entered by Imperial county
horse fanciers with the remaining
25 per cent coming from Yuma
and Phoenix. A few are anticipat-
ed from San Diego and other
coast counties.
Cowboys will enter special
event arranged Tor 10 am, the last
day of the fair. More than 20 will
participate in the event to be
governed by the same rules as are
used at the Salinas rodeO
You Haven't Read All the News
Until You've read he Ads
Imperial Valley press., 1938-02-18

First entry in the amateur con-
test at the Imperial county fair
next month is John w. Nevis. l8-
ycar-old Ell Centre adagio dancer
D. V. Stewart, fair board secretary.
said Friday.
Amateur contestants have only
two weeks in which to enter.
March l is the last date for en-
tries. Stewart warned.
Winner of first prize will receive
S25 cash award and week S
booking at the Orpheum theatre
in Los Angeles as guest star be-
fore an audience Of stage, screen,
and radio scouts Second and third
prize winners will receive $40 and
So respectively Entry blanks must
contain the contestants name. age.
address. type of act to be present.
ed and be signed by a parent or
legal guardian if the entrant is
less than q years of age.
MADAM QUEEN
QUEEN OF SHOW
Madam Queen, scvcn-Year-old
Imperial Valley press., 1938-02-18
Notes on ValleyiteS
WIVES, SWEETHEARTS HONOPED
AT KIWANIS CLUB MEETING
the ranch Saturday.

the ranCh saturday.
Mrs. A A. Vierhus president Of
the local P.-T.A. presided at a
meeting OF the official board at
her home Tuesday evening. The
board voted to instruct Mrs. Leslie
Dove. treasurer Of the organiza-
ton to cooperate with the school
nurse. Mabel Reed, in providing
milk and food for undernourished
school children Mrs. Nancy Gray
chairman OF the Clothes Closet
reported on clothing distributed to
many needy families. Mrs. Travis
Smith reported on the KiWanis
revolving fund which provides
spectaclcS for children suffering
from eve strain
Imperial Valley press., 1938-02-18
Sea Scouts Will
Build Land Ship

Holtyille Thursday announced
plans for the construction OF an
elaborate land ship to display at
the county fair
The land ship will be used as a
scout service booth at the fair, ac-
cording 10 Hugh Wilcox scout eX-
ecutiye.
Boys scouts OF the valley are re-
spending Spiendidly 10 requests for
exhibits at the scout booth and
plans will be completed within two
weeks. Wilcox said.
Imperial Valley press., 1938-02-18
SAN DIEGANS
VISIT VALLEY
ELM NOTES

Mr.. and Mrs. George WorlS Of
San Diego visited Friday at the
@. H. Cannon home
Saturday evening Mr and Mrs.
Joe Hopkins arrived from Toronto,
Kan, where they spent the winter.
Sunday Mr. and Mrs. Frei Den
ton had as their guests Mr.. and
Mrs. Bernard Sims jr of CaleXico.
Mr.. and Mrs G H Cannon were
invited dinner guests Sunday of
Imperial Valley press., 1938-02-18
P.-T.A. HOLDS
TEA ON WE'D.
WFSTMORJAND NOTES

The P.-T.A. held a Founders
Day tea Wednesday. Mrs. j. c.
Ramsaur spoke.
Mrs. Raleigh Lambc was host
css Thursday to Mrs. Ted Cox at
luncheon.
Tom Lyall is visiting his daugh-
ter Mrs. w. f. Gullett of Calipatria
for the week.
K. E. Mitchell was host Thurs
day night at a scout committee
meeting at his home, Present were
MesSrs. G.. p. Randolph. j. C
Ramsaur, w. A. McFadden. G.. D.
Walker, Geo. Rainc and Frank
Lyall.
Mr.. and Mrs w. T. Lee were
guests of the Aubrey Lees for
luncheon Saturday.
Imperial Valley press., 1938-02-18
BABSON ASSERTS
ADVERTISING KEY
TO FIGHT SLUMP
Nv ROGER BNRSON

BABSAN PARK Fla. Feb. l8.-Busness sentiment
is about as bad as remember. think is flat
ter than in the 1928 period Yet strange it may
this is good sign. America has pulled herself out of
former taspns The turn has ALWAYS come quietly and
Imperial Valley press., 1938-02-18
WINS DECREE

Leland H. Whitfield was granted
an interlocutory decree of divorce
Thursday from Geneva j. Whitted
Gn the grounds of cruelty.
Imperial Valley press., 1938-02-18
DIVORCE GRANTED

The court accorded Lila Wallace
a final decree of divorce from
Charles A. Wallace on the grounds
Of Wilful neglect.
Imperial Valley press., 1938-02-18
Birthday Dinner
Held at Seeley
SEELEY NOTES

A birthday dinner honoring Mrs
J. T. Oltelie. Oscar Springer Mrs
Stella Clark and Sunny 10 BranS-
ford was celebrated at the j. I
Cftelie home Sunday. Guests were
Mr. and Mrs. Pete Burton and
children OF Imperial. Mr.. and Mrs
Ned Moretti OF FL Centre. Mr.. and
Mrs. King Kendall OF Brawley
Mrs. Lena Springer, the Misses
Esther and Elsie Springer and Os-
car Springer of Los Angeles, Mrs.
Stella Clark of Portland. Ore,
Miss Dorothy Oftclie Of st. Paul,
Mimi, Bert Oftelie, Jim McHone,
w. Eucher and SON Warren, Mr.
and Mrs. Oftelic and Sunny 10
Bransford.
Mrs. Cecil Hui and son return
ed from Glendale, Ariz., after a
week spent with her mother.
Miss Mariana St2arncS left for
Ell Paso after three weeks spent i'll
Seeley.
The Ladies Aid held an all day
meeting Tuesday and Mrs. c. w.
Brockman spoke to the ladies af-
ter luncheon on the WC.TU.
work
A membership drive is on for
the next two weeks for the Seeley
Ladies Aid and On March 10 the
annual pot-luck dinner for the new
members will be held in Commu-
nifty hall.
Mrs. Walter Womack and Wyn-
onia Womack and Mrs. Zclpha
Slayton spent the day. Sunday, in
BraWley with Mrs. Womack' S
daughter
Imperial Valley press., 1938-02-18

unseen while pcSSimiSm and un-
certainty we're at their peak. Today
I am convinced that the despair
and gloom of businessmen has gone
too far. We may even be making
the turn right now, Among the
most important reasons why I think
this is possible is the excellent per-
formancc OF retail trade.
miuStria! output has fallen like
a comet, yet retail trade has held
up remarkably we'll. January clear
anceS", while not quit matching the
whirlwind 1887 season, were good.
Merchandise cut prices much more
than usual in order to keep their
goods moving. These recent sales
have offered some real bargains ami
there will be more between now
and the Easter season. Not only
grocery, meat. department. cloth
ing, furniture and shoe stores, but
the big mail-order houses. arc going
after business hammer and tongs"
VariouSly, retail clothing prices have
come down sis per cent and retail
food has backwatered about per
Imperial Valley press., 1938-02-18
Mr.. and Mrs. Gene Higgins.

Mr.. and Mrs. Gene Higgins.
Julia Klingensmith visited with
friends in Brawley Sunday.
Sunday several enjoyed a picnic
on the desert near Yuma. Present
were Mrs. Ella Williams, Francis
Williams, Mr. and Mrs. Lynn Boone
and son. Leroy, of Ell Centro, and
Mr.. and Mrs. Bill Martin and Rus
sell Boone.
xo,, ,,,s .J .r H. Nyp.US
Imperial Valley press., 1938-02-18
MANY FORTUNES
MADE IN 1922

This current period of industrial
recession shows how sentitive the
business cycle is. Each phase brings
its own special opportunities People
with foresight and courage who
bought securities and commodities
and started new enterprises in 1882
have established fortunes. We have
similar opportunity today-in a
smaller way. Right now cash is a
sale" and raw materials and secur-
tiles are a buy" Those who are
buying and investing today arc do
ing themselves a good turn. More
important. they are doing a service
for their communities ami the ma
ton. AS retail shelves are emptied
orders shift back to factories and
the Help Wanted" signs are hung
up once more.
Newspaper. magazine and radio
advertisers are doing their bit, too.
to help defeat the recession before
it degenerates into a jor depreS-
sion. For thirty years. I have
studied the business cycle and have
tried to discover how the peaks
and valleys can be ironcd out.
have always been convinced that
one of the solutions is by the pro-
per use of advertising. When times
are good and business is booming.
advertisers like to drive for orders.
This is only natural Actually. how
ever. manufacturers ana merchants
should hold back in good times and
build up an advertising backlog
which they can pump out to main
tain their sales volume and their
employment in periods such as the
present.
Imperial Valley press., 1938-02-18
Luxurious Comfort is Yours

!. V Hardware Stores present New Style Creations in
Simmons Studio COuches Designed for your living
ROOM they provide practical solution to the problem
Of extra bed when is required See the many styles.
Note the fine upholstery fabrics but above all you'll
appreciate their every day comfort and appearance
Imperial Valley press., 1938-02-18

Mrs. Cecil Hui and son return
ed from Glendale, Ariz., after Il
week spent with her mother.
Imperial Valley press., 1938-02-18
WHY NOT
ADVERTISING RELIEF"

If all concerns in the same in
duStry would agree TO spend a GER
tain percentage or their gross sales
on advertising. this policy might
be made workable. The trouble is
that few outfits would always
back out OF the bargain and take
advantage of their competitors pro-
grams. Two or three concerns can
scarcely afford TO carry the adj
vetising fer the industry SO. Will"
the logical policy is 10 cut down on
space when business is coming in
under its own momentum and TO
boost sales budgets in slack periods.
in practice the opposite happens.
The government is pouring out
money for various purposes to Stlm-
ulate public purchasing power. Why
not consider a policy of allowing
business concerns to deduct any
increase in their advertising and
selling expenses from their tax bills
during periods when industrial pro-
duction is running below normal?
DepressionS arc serious only when
retail selling stops. Most OF our
basic economic troubles today are
not connected with production. but
rather with distribution and taxa
ton. Speeding up the flow of goods
is where we must put the emphasis
rather than on speeding up the as
scmbly line. Space advertising can
play a tremendous part in this pro-
Imperial Valley press., 1938-02-18
TIME TO PLUG"
SALES


Advertising is 10 mass dlstribu-
ton what the machine is to mass
production Right now, for instance,
it deserves a good share of credit
for the comparatively excellent
volume of retail Grade. Sales" can
rot move goods unless customers
know about them. I think that
merchants and manufacturers now
realize this more than they did
in 1929 Not only should purchaS-
ing power be inflated, but the will
10 buy should be encouraged. Ad-
vertiSing is the last item TO cut in
your sales budget unless you want
TO close up shop.
Cutting prices is just as essen
tial as maintaining or stepping up
your advertising quotas. Despite
its early 1893 Slap-in the-face. pur-
chasing power IS still satisfactory
although ! expect that the year
1888 will average under 1897. Farm
income may be down, factory pay
rolls may be lower, and there may
be a sharp break in dividend pay
mentS. However. the drop in in
come on the average need not mean
substantially less goods for every
one this year. Why? Because mer-
chandise sales" and cheaper food
bills can 90 a long way toward Off
setting the drop in the average
family's income. If you give care
ful attention to your personal and
household buying this year. 1 think
Imperial Valley press., 1938-02-18

Miss Mariana St2arncS left for
FL PaSo after three weeks spent i'll
Sccley.
Imperial Valley press., 1938-02-18

NEW BORDER Designs - allover
florals and the popular Bali" pat
terms - cream grounds with high
colors - pure linen Suiting
smart resort style and fast colors
- hand block effects - See them
On the Balcony!
Imperial Valley press., 1938-02-18

FIRST SHOWING now of these
very popular ManniSh Tailored
Suits like picture shown smart
and serviceable for street wear -
smart plain worstcdS in three shades
of grey and at 1898 we can offer
tailoring and style that is unusual
= See them in the Balcony Budget
Shop!
Imperial Valley press., 1938-02-18

Our 30th Year of Successful Home Furnishing
Greenbelt cooperator. (Greenbelt, Md.) 1937-1954, 1938-08-17

Monday. j. y. Re- bbit ........
Tue sday...... H. [. Vincent ........
Wodno sday.... ". F. Ma boo ........
Thur sday..... 0. K. Fulror ........
Friday. R. S. Bradcn .......,
So turday..... Frank Harris ........
(of tornoon)
Evening star., 1938-12-27
A. B. {. Board Urged
To Re-EstabIish
Former Rules
Limit on Permits
And 4O0-Foot Plan
Again Advocated

Milton S. Kronheim, wholesale
liquor dealer, today urged the
Alcoholic Beverage Control Board
to re-establish former rules limiting
the number of liquor permits and
prohibiting licenses to places within
400 feet of schools.
The suggestions were offered in a
letter in which Mr.. Kronheim ex-
tended congratulations on the man
ner in which the board had ad-
ministered the Liquor Act in the
past five years, but arguing that the
two principal "sore spots" in the
setup were location of liquor stores
near schools and the number of
"hy-by nights in the on-sale busi-
ness.
Copies of the letter as well as
digeSts of its contents were sent to
newspaper reporters for Mr.. Kron-
helm by a concern of public rela-
tions counselors, simultaneously with
the filing of the statement with the
board. Mrs. Agnes K. Mason, acting
chairman of the board, said the
letter had been acknowledged and
would be considered"
There are now $50 &C" licenses
for sale of liquor of all kinds at
restaurants, hotels and clubs, and
395 ID" permits for sale of beer
and light wines. In 1887 the board
invoked limit of 300 for "C''
licenses and 400 for %" licenses
after a one-year trial, but aban-
doned it. 1t was felt that sale of
drinks at restaurants and beer and
wine at luncheon counters consti-
tuted part of another business and
therefore the rules should not apply
However, the board has maintained
for about three years a limit of 400
on the number of existing class "a
permits for sale of bottled liquor of
all kinds, the intention being to
reduce this number to 300 over a
period of years.
In previous years the board had
a rule against issuing liquor per-
mits to places within 400 feet of
schools and churches, but this was
abandoned more than year ago
leaving the decision to the discretion
Of the board.
Evening star., 1938-12-27
Elliott Roosevelt Urges
j. ). Act in Oil Row
Es the Associated Press


FORT WORTH, Tex, Dec. 81
Observing that 'it would appear on
the surface that the good neighbor'
policy has gone far enough" Elliott
Roosevelt asserted in broadcast
last night that Mexican sales of oil
from appropriated properties to Ger
many. Japan and Italy has created a
problem for this Nation which must
be, met.
He said this country has not yet
begun to act.
Mr.. Roosevelt traced the career
of President Cardenas of Mexico,
stating that Mr.. Cardenas' rise to
power there began a series of events
which ultimately not only embar-
rassed the Monroe doctrine but
lost this Nation many millions of
dollars in foreign trade.
The son of the President stated
that not only is the United States
embarrassed by the problem but
stands to lose some $17,00O,OOO in
trade with Mexico which will be
transferred to Nazi Germany under
a recent barter agreement.
''If Mexico wants to be a friend
and good neighbor she might
show it first, of all by inviting an
oil man representative from each
of the foreign nations affected by
appropriation measures to come to
Mexico City and sit with Mexican
officials in all of their dealings on
OIL"
Evening star., 1938-12-27

prize as the most popular boy in
school and the B. w. Warner medal
as oratorical champion of the coun-
ty schools.
Enlisted in Army.
Mr.. Prescott entered Georgetown
University in 1914, but his college
education was interrupted by the
World War. He enlisted in the
Army when the United States be-
came involved. He was discharged
as first lieutenant. After the
armistice he completed his legal
education and made one of the
highest grades-290 out of possible
300-in passing his examination for
the bar.
Mr.. Precott is married, has four
children and two grandchildren. He
was chairman of his county Demo-
cratic organization until becoming
a candidate for the judiciary. He
is past commander of the Rockville
American Legion post, past presi-
dent of the Montgomery County
Council of the American Legion
and past dean of Delta Theta Phi
Fraternity, well-known civic lead
er and a delegate to the Mont
gomery County Civic Federation.
Although Mr.. Prescott inherited
a moderate fortune, he follows a
simple life and spends a great deal
of time on his farm in upper Mont
gomery County. He enjoys hunting
and fishing, preferring the former.
Evening star., 1938-12-27

Bridge Work
Starts Today
Grading and Filling
For Potomac Spon
To Be Done First
BY the Associated Press.

By the Associated Press.
BALTIMORE, Dec. 27.-Work on
the Potomac River Bridge which
will connect Morgantown with Dahl
gren, Va, was scheduled to start to-
day with grading and filling pre-
ceding actual work of bridge con-
struction.
Similar work was started three
weeks ago on the Susquehanna
Bridge between Harve De Grace and
Perryville, and Nathan L. Smith,
chief engineer of the State Roads
Commission, said bids for construc-
ton of the bridge probably will be
asked early next month.
Mr.. Smith said automobile toll
charges of 20 cents on the Susque-
hanna Bridge and IS cents on the
Potomac Bridge are planned, but
that the rates have not been def
nitely fixed.
The two projects, to be constructed
at an estimated cost of So, 1863, $50, are
part of Maryland's $33 ,000, 900 bridge
development plan and were the only
projects for which Federal funds
were granted. The other points of
the program, the Chesapeake Bay
bridge and tunnel under or bridge
across Baltimore Harbor, also were
approved by Army engineers and
w. P. A. officials, but no funds were
available for their construction.
A maximum grant OF $3,932, 700
has been obtained from the w. P. A.
| for the Susquehanna and Potomac
bridges. 1t is believed they will not
cost the State cent, as the re-
manning funds have been obtained
in an issue of $6,O00,0 900 of debenture
bonds offered by three banking
groups. The bonds will be paid of
with bridge tolls.
The Susquehanna bridge will be
of four-lane width to conform with
the Gov. Nice highway between Bal
timore and Havre de Grace. The
highway will be continued from the
Perryville end of the bridge to the
Delaware line. Completion Of this
is expected early in 1940 The bridge
will not be finished until the fall of
| LnaC year.
Concrete Ramps.
The approach ramps will be con-
crete, laid partly on dirt fill for
distance of 600 to TOO feet. and the
remainder to be of viaduct design.
Similar ramps will be constructed
at the Potomac span, except that
they will be of two-lane width.
Motorists from New York, bound
south, will proceed from Havre de
Grace to Baltimore and then to the
Grain Highway and Morgantown.
A new highway will be built from
the bridge at Newburg, connecting
with the old State Route 3, which
will be modernized to La Plata,
where it joins the Grain highway.
With Washington eliminated, the
distance between New York and
Richmond will be shortened appre-
ciably. 1t is expected the complete
route, and the bridges, will be ready
by october, 1910.
Evening star., 1938-12-27
Bites Off Woman's Ear,
Man Pleads Guilty

A 39-year-old colored man pleaded
guilty in Police Court today to
biting off colored womans ear.
Charged with mayhem, Isaac
Simpson, of no fixed address. was
said to have come to the house of
Mrs. Alice Fletcher, 80, at 1862 Dixon
court S.W., to beg for food on
Christmas Day.
Her head sWathed in bandages.
Mrs. Fletcher told reporters today
that Simpson frequently comes to
her house for food, but that II got
tired of him always coming around"
About 7 pm, she said, he came to
the house and went to the kitchen,
where Raymond Broadstreet, 40,
colored, a roomer, gave him a plate
of black-eyed peas, rice and ham.
when Simpson came into the
front room where I was,' Alice said,
II told him to give me back that
food. But he got mad, knocked me
down and jumped on me. Then he
started chewing on my left ear.
II hollered, but by the time help
came he had bitten my ear clean of.
We looked all around for it, but
couldn't find it anywhere"
James Carter, SO; James Corbin,
46, and Broadstreet, all colored, who
rescued Mrs. Fletcher, corroborated
her story.
Mrs. Fletcher was taken to Cas-
ualty Hospital and later released.
In court today Judge John P. Nc
Mahon ordered the defendant held
for grand jury action under $500
bond. The maximum sentence
under the charge, which consists
of Disagreement, is 10 years.
Evening star., 1938-12-27
Hopkins Doctor
| TOGO to Egypt
|For Book Data
BY the Associated Press.

Sy the Associated Press.
BALTIMORE, Dec. 27.-Seeking
background for a history of medi-
cine slated to occupy him for a
decade, DR.. Henry E. Sigerist, Johns
Hopkins University scientist, will
leaVt next November for Egypt,
hoplhg to delve more than 5000
years into the past.
The start of his search in the
land of the Pharaohs is logical, DR..
Sigerist said, since the Egyptians
had system of medicine earlier
than 1900 B. c. and even then were
using dl',gs still in use today.
Medic'p authorities describe DR..
Sigerist's plans for mis- books as
unusual. Rather than moving from
one great discovery or personality to
another, he will attemp: to depict
development Of medicine against
the background of 3.eial change.
He will leave his past as director
of the Hopkins Medi'"l Scbpol In
stltute of the History of Medicine
in August for a lecture tour of the
principal universities of South At
rica, moving from Capetown up the
East Coast and thence to Cairo.
Evening star., 1938-12-27
Vehicle Fee Diversion
Hit by Conference
BY the Associated Press.

BY the Associated Press.
The National Highway Users Con-
ference yesterday urged State Legis-
latures to prevent diversion of spe-
cial motor vehicle fees and taxes to
other than highway purposes.
In public statement on this and
other highway questions, the con-
ference said it spoke for groups
representative of farmers, retailers
dairymen and organizations in the
automotive highway field.
Reporting that Al States were
completing surveys on which they
would base future road programs,
the conference said such programs
should be measured by the taxpay-
ers' ability to pay. Toll roads should
be excluded, the statement con-
tinued, and new highways should
embody every practical aid to safety.
Evening star., 1938-12-27
Defeated Legislator
Gets P. W. A. Post

Defeated in the November elec-
tions, Representative Alfred F..
Better, Democrat, of New York to-
day was appointed special assistant
to Howard A. Gray, assistant P.
w. A. administrator.
A new Office was created by Ad-
ministrator Ickes for Mr. Better, who
had sponsored much of the P. w. A.
legislation in recent years and was
known as the leader of the P. w. A.
"bloc" in the House. He will draw
a $4,000 salary in the new position
which he is expected to take over
soon.
Mr.. Better represented the Buffalo
and Williamsville district of New
York In the last three Congresses.
He was one of Mr.. Ickes' strongest
supporters for permanent P. w. A.
set-up.