The Durant news. (Durant, Miss.) 1882-1985, 1938-09-08

All over this section Of Mississippi,
In every city, town and hamlet aim
liar campaigns are being launched
all with the Same objective 20 strik-
ingly told in the crusade slogan, Buy
Now for Better Business.
As pointed out by sponsors tho
BUY Now" campaign Ii no attempt
at baflyhoo but . sane. common
sense plan to spur buying all along
the line.
Bank deposits, the states treas-
ury balance-every barometer indi-
Gates that there is money in the hands
Of thousands Of prospective buyers.
The difficulty Is that these prospec-
tive buyers are victims of fear-fear
of they know not what.
If they buy now, better business
viii result for everyone, including
themselves. Most important Of all,
as viewed by movement sponsors,
since "sales mean jobs" hundreds Of
jobless will be restored to employ
ment and hundreds of homes thus
made happy again.
One hundred per cent cooperation
Of employers. employees and citizens
generally are reported by Chairman
W. e. Howell and members Of his
quick action" committee in charge
of preliminary plans for the CAM
paign.
Hundreds OF citizens are wearing
'Buy now but&0ns which - Avaas-
able free Of charge at local "Buy
Now" headquarters.
Stores and places OF business gen.
orally are prominently displaying in
show windows and on interior walls
the attractive Buy Now-We Are
posters.
Scores Of citizens, enthused over
the potentialities of the buying cru
SADIE, have personally called upon
Chairman w. E. Howell and members
OF his committee to pledge personal
cooperation.
The preliminary mass meeting at
which crusade details were announc-
ed, was declared to have been one
of the most enthusiastic Of all those
held throughout Mississippi.
All of which, move sponsors be-
lieve, point to the success of the
four-week selling drive.
Each week Of the crusade-Septem-
Der 5, September IL, September ~.
and September 26-local business in
terests, sales forces and drive sup
porters will cooperate to spur buy
ing in every line.
A number of business. concerns
as patriotic gesture, plan to make
advance purchases during the four.
week activity in order to swell the
buying tide to record proportions.
Others, in anticipation of increas-
ed business and in view of a heavy
fall and winter trade, are planning
to employ additional sales people
thus realizing one of the most vital
detectives of the drive-the creation
of jobs.
In a last minute statement as the
four-week September activity begins,
Chairman w. E. Howell expressed
his COHliocASc III liS PoliiotiSAAA oiAA
civic loyalty of the citizens of Du-
rant and in anticipation of their
united help extended thanks to ALL
Citizens are reminded to be on
the alert for the rare sales savings
to be made available by cooperating
dealers week by week throughout
the month.
AS indicative of the interest al
ready created by the BUY Now
idea, number of cooperating mer-
chants report a noticeable pickup in
sales and responsiveness on the part
of shoppers to buying suggestions.
In the meanwhile, with true cru
sade spirit, every cooperating citizen
is expected to spread the story Of
buying now for better business" by
word-of-mouth with neighbors and
friends in town and country.
AS stated by Chairman Howell, the
success of the sales effort is going to
depend upon the everlasting team
work of every individual citizen
with confidence and trust, de-
clared Mr.. Howell, nothing can stop
Durant. The engines of business will
continue to turn over and carry this
community, this state and this ma
ton into the haven of prosperity.
safely and sturdily."