Imperial Valley press., 1938-07-29


have been"
To test out his ideas that SALES
Mean Jobs" Mr.. Mason and the
Nash h-Kelvinator Corp. of Detroit,
selected Lincoln, Nebraska, as a
test city for a "Salesman's CRU
SADIE" A meeting of the Lincoln
Chamber of Commerce was called,
the \plan was indorsed by men in
all lines of business, and all joined
in promoting a big rally of sales
people. A Sales Week" was de-
clared and the results were SO
unexpected and tremendous that
Lincoln gained nationwide publi-
city. Every line of business in Lin
coin cooperated and as a result
Business Is much better here, "
said Harry DruSz, manager of the
Lincoln Chamber of Commerce
THE campaign has stimulated bus
ineSS and interested the public in
the possibility of general national
recovery with more sales effort.
Merchants throughout the city of
Lincoln advertised very heavily dur
ing Sales Week" with large dis
play ads of seaSonable merchan-
disc at fair prices. Dan F.. Cole,
Chamber of Commerce president
said, This selling campaign has
been an eye-opener. Business pick
ed up in every line and merchants
are working on even a bigger pro-
gram to carry the idea on through
June"
Selling Campaigns Help
We believe all cities and all
lines Of business should Join in
this selling crusade to revive bust
ness. Similar campaigns have been
started in hundreds of cities
throughout the United States. This
means that America is again on
the road to prosperity, and adver-
tlsing and Salesmanship are the
two weapons which will be en-
ployed in this mighty drive.
In 1921, when business cOndi-
tions looked as though they were
as bad as they could be, Americas
greatest merchant, John Wana
maker started the ball rolling
toward ending the depression b,
inserting i'm the New York papers
page ads warning that the only
way to get out of the depression
was to liquidate stocks. Wanamak
ers cut their prices to the bone
advertised vigorously, and the re-
spOnse was tremendous. Today, the
present management of the Wana
maker stores is following suit with
another great merchandising plar
to help end the depression. And
just as the campaign of 1921 was
success. so is that of today. This
IS what Mr.. Charles X. Shipley
president of John Wanamaker's
reports: "The Buying Bali cam
paisn is progressing steadily. Sales
volume shows satisfactory increase
. from week to week. This is no,
a sale but comparative and con-
structive merchandising plan to
assist customer, manufacturer, ant
iaborer, and is proving of greal
assistance to each group. Our
prices are definitely lower on new
merchandise and will remain low
er. This movement is having tn,
effect of stabilizing prices with
definite benefit to all and withou
disadvantage or hardship to an,
participant.
Another store which is confiden
that America hasn't gone to tn,
dogs is the Outlet Company o
providence, Rhode Island. At tn,
end OF May they sent a trainlOat
of buyers to New York City, ant
advertised Tor manufacturers TO
meet these buyers at their New
York offices to present surplus
merchandise. They bought owe
s6,OOO,OOO worth of stocks which
are now on sale i'm The Quite
Store in Providence. They repor
that their June Sales are yer,
satisfactory and one of the inter
esting results thus far is the added
activity of competitive stores Il
whom their efforts acted as a chal
ienge. They, too, have proven tina
e the American people have tn,