davidaulloa/AmericanStories huggingface dataset:
Henderson daily dispatch., 1938-07-23

ADdecided that the more people he could tell about
his merchandise, the people would come to his
store So he put advertisements into newspapers read
by many thousands Of people every day. He knew
that people eager get their newspapers to read
the news. Therefore, his advertising more likely
be in paper people avaned to read Also, the
newspapers delivered all over the CITY
they were printed.
AID found that the more he advertised the more peo
pie came his store and the goods he sold and
the less it cost him to handle each SALE So he passed
the greater part of these savings in lower prices
and better values to all his customers.
Henderson daily dispatch., 1938-07-23
How Cd Failed and AID Succeeded

Old found that so few people came to his store that
his goods MOVED very slowly. He could buy very little
new stock because his money was tied up. SO he de-
cided to ea7s sale. ~.A*S
He had big signs painted for the front of his store.
He had circulars printed and sent boys out to put
them into parked and distribute them at homes.
But the people who so little they wanted
that his sale was failure. At last, he disposed of all
his remaining stock to out-of-town bargain store
at less than half what he had paid for it.
ODhad had very unhappy experience, but because
he had advertised in the newspapers few people
in all the city knew that his store had opened or
that it had closed.
Henderson daily dispatch., 1938-07-23
How Cd and AID went after Customers

Old soon found that he could not get the customers
he needed from those who passed by his store So he had
circulars printed and hired boys to distribute them
from house to house. Sometimes they put them under
the door or into the mail box but often they threw
them on the porch or into the yard, and many were
blown away. Also, Cd found it was slow and costly
way to tell his story, as in whole day boy could
cover only few hundred homes.
Cd was disappointed find that after all this work
and expense, only few people came to his store
Henderson daily dispatch., 1938-07-23

ONE DAY Cd came to AID and applied for posi-
ton He asked AID how he had built such fine
business and obtained SO many customers.
'AD said, First, by making the store an attrac-
tive and convenient place to shop, and second, by
having the merchandise customers want.
Henderson daily dispatch., 1938-07-23
How Cd and AD,Opened their Stores

Cd believed that the way to get customers was to
sell at low prices and that the way to sell low prices
was to keep his expenses down. So he spent as little as
possible fixing his store. He said he was not going
to waste" money on trick lighting' and Clancy
front" He bought large quantities of fen lines of
merchandise, because that way he got them cheaper.
Then he put an assortment of his goods into the
windows, but because he had done little to make his
store attractive tev people noticed that it new
store, and feev came in to buy.
Henderson daily dispatch., 1938-07-23
HENDERSON, IN C DAILY DISPATCH SATURDAY JULY 49, ea8
The Story Of CD and AID

Cd and AID wanted to 60 into business
for themselves. They decided to open
retail stores. But they had different ideas
as to how they should get customers.
This is the story of what happened.
Henderson daily dispatch., 1938-07-23

'But these are sufficient without Advertising W. NJ
to tell the people about them. So continuously ~ ~
publish interesting, informative truthful about So W
our service and merchandise And we tell in 1f-Ld
the way that reaches the largest possible number of
people quickly through newspaper advertising Gx III
The Washington times., 1938-07-29
3 U. S. GOLFERS
GAIN IN CANADA

LONDON, Ontario, July 20
O.NSO. Three Americans and
Sandy Somerville, Canadian anna
teur champion, today were in the
semifinals of the Canadian anna
teur golf tournament.
Ted Adams, of Columbia, Mo-,
defeated Phil Farley, of Montreal,
up. Ed Kingsley, Of Salt Lake
City, Utah. beat Bobby Proctor, Of
Edmonton, Canada, 3 and 2. Ven
Savage also of Salt Lake City,
whipped Johnny Richardson, OF
Calgary, 6 and 4, in the quarter.
finals.
Somerville was the victor over
Larry Bissell, fellow Londoner, Z
and 6.
In the semifinal Somerville will
met Savage and Adams will op
pose Kingsley.
The Washington times., 1938-07-29
Passes
HGndicGpper,
Dies of HenaOrrhGge

CHICAGO, July 20 UN.S).
Bert E. Collyer, publisher and
sportsman, was dead here today at
the age Of 81. Collyer succumbed
last night to a cerebral hemor-
rhage following a six.week's illness.
A nationally-known Handicapped
of race horses, Collyer was also
the publisher Of the weekly sports
journal Collyer's Eye and several
other racing publications.
He gained a thorough knowledge
of horses as gentleman rider in
his youth that was spent between
Kentucky and Ontario, his birth
place. He was turf editor Of the
Chicago American for several
years.
Surviving are his widow, Frances
j.; two sisters, Mrs. Eva Elz, Bur.
lington, Ontario, and Mrs. Mildred
Hendy, Guelph, Ontario, and a
brother, Lally Collyer Of Coving.
ton, KY. Burial will be IN Guelph.
Ontario,
The Washington times., 1938-07-29

the Chicago Bears, will be Vic
Sochon, a guard, who captained
the Catholic University grid team
last season. He Is a native of
Worcester, and has quite a repu-
tation as college football player
in his home section. The New
England All-Star coaches are Pat
Hanley, head coach Of Boston Uni
verSity, and George Sauer, head
coach at New Hampshire U. and
former Green Bay star back.
At New York, Irish" Carroll is
expected to be selected to play
with the team of Eastern All
Stars against the Giants. Stanley
woodward, New York newspaper.
man, who makes the selection of
players, notified Coach Dutch
Bergman, Of c. u, yesterday that
a bid is waiting for the Brookland
halfback. Carroll will probably
accept the invitation. OF course,
in the Gotham battle, George
Washington's Tuffy Leemans and
Ray Hanken, members of the
Giant eleven, will play.
In the lineup of the Southwest
All Stars that oppose the Red
skins at Dallas, the local green
back team will be forced to give
up two of its players. They are
Roy Young, Texas A. and M.
tackle, and probably Mickey Parks,
Oklahoma U. center, both of
whom were selected in the draft.
At Chicago, the Redskins must
waive the services of Andy ParkaS.
Detroit U. halfback, who was
polled into the All-Star lineup.
The Washington times., 1938-07-29
Swim Stars Vie in
Louisville Meei

LOUISVILLE, KY, July 20.
The crack mems swimmers and
divers of this country Canada and
Hawaii are entered in the cham
pionShips beginning here today in
Lakeside Pool.
Defending national title holders
are entered, led by Adolph Kiefer,
king Of the 10O-meter backStroke
division and Ralph Flanagan,
holder of three titles, the mite,
$50 and 440.
The Washington times., 1938-07-29
AUSS|ES CHOICE
IN CUP MATCHES

KANSAS CITY, Mo-, July 20
QN.S0.-Australia ruled a heavy
favorite today at the start OF its
North American Zone Davis Cup
matches with Mexico.
Adrian Quist, the Aussie No. l
man on the squad, opens the COM
petition against Daniel Hendan-
dez, the No. 2 player for Mexico
at 2:3O p. m. (C.S.T). The other
match on the days program Will
be between John BromWich. the
ambidexterous star from Down
Under and Eugenio Tapia.
The Australians and Mexicans
have both taken hard workouts
since their arrival to get the feel
of the clay courts on which the
play will be held.
winners of the matches to be
concluded Sunday will meet the
Wctors of the Japan-Canada
match in the zone finals.
MONTREAL, Quebec. July 29
UN.S0-Japan held a 20 lead
as its doubles team went into
action today against Canada in
their North American Zone Davis
Cup matches.
Jiro Yamagishi turned back
Canada's ace player. Bobby Muir
ray, 6-1. 6-3, 63, while Japan's
other veteran. Fumiteru Nakano,
beat Ross Wilson, 60, 6-3, 60
in yesterdays singles matches.
The Washington times., 1938-07-29

at Dallas, Tex, Labor Day eve
ming, September S.
The first of these games to start
the elaborate exhibition season
rolling. is the battle between the
Philadelphia Eagles and an ALL
Star aggregation at Temple Sta
dium. Wednesday evening, Au-
gust "a.
After the big game at Soldier
Field, featuring Sammy Baugh
and Company staid New England
will witness such a tilt, when the
Chicago Bears, western division
champion Of the National League,
stack up against a hand-picked
group of All-Stars at Providence,
r. I.
RAMS PLAY OHIO
Day after the Rhode Island
grid episode, the Cleveland Rams
play a team composed of Ohio col.
legians in Cleveland's mammoth
Municipal Stadium.
Then comes the Redskins Dial.
las extravaganza, after which the
interests shifts to New York,
where the New York Giants lock
up with an all-star team, many
players of whom are booked for
duty at Chicago against the Red
skins.
Three of the games have all.
star lineupS selected by fans. In
addition to the Chicago game, the
Eagles oppose players voted for a
position through a poll conducted
by the Philadelphia Inquirer,
while the Rams meet an oppo-
nent similarly congregated.
The Southwest All-Stars, whom
the Redskins play at Dallas, are
recruited for the team by q COM
mittee Of football experts, and the
same goes for the opponents of
the Giants and the Bears.
MANY d. C. STARS
Particular interest Of Washing.
tonians is centered in all but the
Cleveland exhibition. Either the
Redskins are on the firing line, or
else District college players have
been signed or voted into the All.
Stars lineups at Philadelphia,
| Providence, New York, and, OF
The Washington times., 1938-07-29

course, Chicago, where Maurice
Qrish) Carroll will perform.
At Philadelphia, August "a, no
less than three local collegians
will hold sway in the All-Stars line
up. These are Blair Smith, end,
and Mike Surgent, guard, of the
University Of Maryland, and Leo
Katalinas, tackle Of Catholic Uni
versity. Following this game, Kats
will entrain for Green Bay to join
the Packers. Irish" Carroll was
voted position with the Quaker
All-Stars, but will pass it up for
the more lucrative Chicago game.
At Providence, playing against
The Washington times., 1938-07-29
ERNIE D U SEX
EARNS SHOT At
CASEY'S TITLE
BY BOB ADDIE

You may tie the OuSeKS OuC you
can't beat them. Three were on
display at Turner's Arena last
night and two came out even
while one pinned the current bad
man.
The two who earned draws were
Wally Dusek, who was all even
with Paul Boesch, and Cousin
Emil Dusek who drew with Ed
Meske. Emil's brother, Ernie, was
featured in the main event and
earned the right to meet Steve
"Crusher" Casey for the world
heavyweight title, at the Stadium
August 4, by defeating Cliff Olson.
SOMETHING NEW
It appeared that Ernie and Cliff
were leVelling-in fact, it seems to
be the new motif for these wres-
ting shows. Ernie, who used to be
a villain in these parts, now is one
Of our fair-haired boys and had
the tumultuous support Of the
clients when Olson was plying his
dirty work at the crossroads.
Olson showed the fans some
thing new. He reached out into
the aiSleS after being dumped out
Of the ring and picked up part of
Mr.. Joe Turner's furniture. The
strip of three chairs came hurtling
into the ring, but, luckily, nobody
was parking under the flying
wood.
Failing to stop the rugged Ernie
with the fixtures, Cliff grabbed a
towel and tried to Strangle his op-
ponent into insensibility. This,
too, failed. During his frequent
trips to the orchestra, Olson took
some free swipes at a couple of
hooting hecklers who hastily
scrambled for safety.
THEN THE END
The end came when Olson was
tossing Ernie about like an old
laundry bag. Ernie suddenly
upped Cliff in the air and flat
tened him for the count. It took
only 1917 minutes and some Of
the customers thought they were
cheated of their usual ration OF
blood and thunder.
The other two DuSekS didn't en-
Joy the popularity Of their kinSman.
They were cast in the "heavy''
roles but they failed to live up to
their far-flung reputation as "The
Riot Squad" Emil showed spo-
radio flashes of his old villainy
in his match with Ed Meske but
for the most part he looked like a
tired old athlete.
At that, the younger Meske
couldn't do much with the vet
eran who stopped Eddie's displays
of strength with some pretty fair
wrestling on several occasions.
These two put on the roughest
match Of the evening and frequent
flareups occurred in the audience
when one or the other was thrown
out of the ring.
Jack League pinned Ed White
and Mike Mazurki threw Bill Mid
dlekauf in 3O-minute bouts. That's
all, folks. Keep those straight
Jackets pressed for August 4.
The Washington times., 1938-07-29
N. B. A. Snubs Ban
On Hostak, Lewis

PROVIDENCE, r. l., July 20.
The National Boxing Association
will sanction the middleweight
championship claim of AL Hostak,
Of Takoma, Wash, regardless Of
the action Of the New York State
Athletic Commission in refusing to
recognize the man who knocked
out Freddy Steele.
The N. B. A. will also ignore
New York's recent ultimatum, de-
priving John Henry Lewis of his
light heavyweight title.
The Washington times., 1938-07-29
Woodstock Defeats i:
Edinburg in Loop Tilt

WOODSTOCK, Va, July 40.
Woodstock defeated Edinburg, 8
to 3 yesterday, with Jay Stickley
pitching Shit ball and striking
out nine batters.
It was Woodstock's first victory
in the second half of the schedule
Of the Shenandoah County League.
Stickley held the visitors hitless
until the fourth, and runless until
the seventh.
The Washington times., 1938-07-29
Lou Chiozza Hurt;
Out for Six Weeks

NEW YORK, July 29.-The New
York Giants have lost the services
for six weeks Of utility player Lou
Chiozza. Lou suffered q shoulder
injury yesterday in the game with
the Cardinals, 1unging for a
ornlIndeF
The Washington times., 1938-07-29
CARL HUBBELL'S'
CUNNING KEEPS
GIANTS IN RACE
BY ANTHONY J. PUGLIEsE

NEW YORK, July 20 G.NSJ.
Mainstay of the Giants pitching
staff for the past seven cam
paigns, Carl Owen Hubbell, the
lean left-hander from Meeker,
Okla, today was credited with
halting, for the time being, the
New Yorkers' plunge toward
oblivion in the National League
race.
Ever since he came up from
Beaumont of the Texas League,
Hubbell has been we'll on the win
ming side and since 1888 has hung
up at least 20 victories annually
as he led the Giants to the
heights. So consistent has been
his career, Hubbell has been
tagged the meal ticket"
CHECKS CARDS
The great screwball artist, with
two victories on the Giants recent
disastrous road trip, was the lone
bright spot in the mound forces.
Pitching out of turn yesterday in
an effort to snap the Giants five
game losing streak, Hubbel won
his twelfth victory in beating the
Cardinals, 2 to l. Mel OFT con-
tributed his tWenty-Second homer
to keep the Giants in step with
the Pirates, who preserved their
five-game league lead by beating
the Phillies, 9 to 2.
Jim Tobin, Pittsburgh right
handler, held the Phils to seven
hits for his ninth triumph as the
Pirates scored seven times in the
seventh.
While the Cubs and Dodgers
were not scheduled, the Reds took
a 4-to-2 decision from the Bees as
Linus Frey doubled with the bases
loaded to score three runs. Ray
Davis limited the Bees to nine hits
for victory No. 6.
YANKS SLIP
The Indians, who were rained
out after three scoreless innings
with the Athletics, moved up to
within a game of the Yankees,
who dropped a 4-to-3 encounter
with the Browns. Despite home
runs by Joe DiMaggio, George Sci.
kirk and Lou Gehrig, Oral Hide
brand won his eighth game of the
season. George McQuinn hit a
homer off Bump Hadley.
The Washington times., 1938-07-29

on the lily while performing
with Charlotte recently. ). IT'S
said the ball carried more than
a city block and disappeared
over a couple of houses. Alta
Boy, Bobby. :. Bumps SimondS
is undoubtedly one of the best
Softball twirlers in town. Al
though the lad is only Is years
old he has already pitched three
no-hit games this season and
looms as a rival to the suprem-
acy now held by Abe RoSen-
field. He comes from a
family of ball players, having a
couple of brothers who have dis
tinguished themselves meritori-
The Washington times., 1938-07-29


District Commissioners years. Billy Rosa, Of
the besknown and most keable recently had
unfortunate accident which his and
did considerable damage to another machine Bys brother
Danny made quite himself amateur
boxer Harry Brady has returned from woweek vacation
Colonial Beach and bemoanng fact that he missed his
first fight in two when failed the Archibald
Beoe Curtin and Evelyn Hicks to tie the knot
IN the ta Ditto, Tommy Wooard and Dotty Campbell.
Maybe Billy Richardson the former Central High grdder will get
his chance this with W. that several Of the Colonial
stars are not returning to school, Billy has been warming
the bench for the Rhneharcoachd pound
Al. McALWEE.
The Washington times., 1938-07-29
MANY d. C. STARS
X IF ootnotes X X

Marty Gallagher Wahingtons hope for the heavy
weight title is training la Tony Galento by tending bar at
Maryland night spot. Marty still has riding stable but
relatives take charge of it for him Bobby Esteea the
Cuban find of Clark Grffth who played here for awhile
has been given recognition for hitting longest home
record when he banged the
The Washington times., 1938-07-29

McMulln, OF In
diana, for the
choice Of being
named coach of
the All-Star col
lege team which
plays the Wash
ington Cham
pion Profes-
sional Redskins
here the night
Of August 81.
Pond has q
total Of 382,463
votes and Nc
Millin, 352,79S.
Running third
is Harry Kipke,
2AS OIL votes.
The Washington times., 1938-07-29

of C on G res
Sional, who is
a c a n d idate
for the col
ored pro-ship
at the new
B e n n in g
Road course,
to be opened
this S prin g
for the golf
ing darkies Of
t h e District.
Clyde'S candi-
dacy has been
in full swing
for some time,
O i q q q and
The Washington times., 1938-07-29
Grid Exhibition List Long
|
District Pros, Collegians in 5 of 6 Games
By CHICK KENNY

the
plus ultra football exhibition when they the College
similar booked between National
be dbv
The Washington times., 1938-07-29
FOre!
land
After
BY Lillian Rixey-

My conscience has hurt me
ever since I gave a puff in my
column to Caddy Clyde Martin,
The Washington times., 1938-07-29
Takes Lead
DUcky Pond Pacing
Vote for Coach

CHICAGO, ILL.,, July 29.-Ray-
mond "Ducky" Pond, of Yale, still
had a 10000 vote lead on "Bo"
The Washington times., 1938-07-29
Still Travelling

Up to the end Of the baseball
season, MISS DETTWEILER
will continue her croSs-country
trek, covering some so towns in
the same way. We predict that
the Junoesque blonde will be
down to a mere shadow of
Countess Barbara Hutton
Mdivani HaugWitz-ReventloW
when she finally returns to the
peace and quiet of Washington.
Before she went on the road,
ARCH MCDONALD put her into
training for a month. She sat
in with him during all his local
broadcaSts and before she went
on the air in Washington, July
3, he told her to go out to the
games, find a quiet corner and
practice.
A quiet corner out at Griffith's
Stadium, where you can also get
a full view of what's going on
out on the field, is hard to find.
Several days running front row
spectators were amazed to find
sitting beside them an intelli-
gent-looking young woman, with
none Of the symptoms of in
sanity, mumbling to herself
throughout nine solid innings.
For HELEN Is nothing II not
thorough.
The Washington times., 1938-07-29
Busiest Linkster

Busiest feminine linkster
during these hot days is young
player whose one-night stands
rival the comings ano goingS
of the First Lady of the Land.
Since July 8, HELEN DETT-
WELLER, General Mills good
will baseball commentator, mas
played Akron, Cleveland, Roch-
ester, Syracuse, ETC., in a
series of cross-country hops
that certainly should have
taken her breath away. But
from her enthusiastic letters to
ARCH MCDONALD, she's lap.
ping it up, and she still has
plenty Of breath left to address
Junior Leagues, professional
women's clubs and give brief
baseball talks on the air in con-
nection with the local broad
casting station giving her a
play-by-play account Of the days
game.
HELEN still has time for golf,
however. A sample day at Syra-
cuse recently will give you an
idea: A morning round of golf
with three of Syracuse's best
golfers, with a radio hook-up at
start and finish, on No. tee
and eighteenth green; luncheon
at the clubhouse with the lead
ing clubwomen of the city, the
mayor and the president of the
local baseball club; on the air
at $50; then out to the ball
park for the imore7Syracuse
night game and another hook
I'm for baseball comments
The Washington times., 1938-07-29
International League


Buffalo-Rochester, wet grounds.
Other clubs not scheduled.
The Washington times., 1938-07-29
American Association

Yesterdays RESULTS
st. Paul, 3; Kansas City. /.
Columbus, 8; Indianapolis, ..
Toledo, 9; Louisville, 2.
STANDING OF THE CLURS
The Washington times., 1938-07-29
Greenkeepers Meet

Perhaps some colored Solo
mon of the Benning Road links
can arrange an equitable dlvl'
sion of the spoilS next spring,
with johnson as pro; Martin
as assistant pro, and Buddy in
charge of the golf shop.
The Middle Atlantic Assoc1ar
ton of Greenkeepers will hold
their August meeting next Mon
day at Five Farms in Baltimore.
Following an afternoon round
Of golf, and dinner at 6, they
will sit down for a chin-chin
on plans to bring to Washing"
ton this fall the annual meet
ing of National Greenkeepers.
Congressional Country Club
has gotten the lions share OF
major golfing activities locally
this year. Last week is was the
Maryland Open; August 80,
around rs Baltimore and Wash
ington amateurs will compete
there for the privilege of going
on to the national at Pitts
burgh; and this fall the District
Amateur will be held over the
Congressional links.
The Washington times., 1938-07-29

Lillian hlXey q q u d1lu
abetted by the versatile activi-
ties of his press agent, a lean,
wiry Florian Slappey Of the
links known as Caddy Pace, out
Of Congressional.
The brief mention I gave at
the same time to "Bubby," the
other candidate, seems hardly
fair. Just because he has no
press relations representative is
no reason why he shouldn't
have some space, too. Bubby's
real name is Ernest King and
he is a short, black boy who
spends bis time in the Columbia
Country Club golf shop cleaning
clubs.
No sooner had I tracked down
Bubby, than I discovered that
another candidate had thrown
his hat in the ring. He Is
Harry jackson, aged 35, who
caddies out at Columbia on
Saturdays and Sundays on his
days off from his job with the
Government. jackson is the
colored champion of the United
States and as such should have
the edge over the other two.
The Waterbury Democrat., 1938-09-08
South End Softball

Tonight the Greenleafs will op- pose the Night Owls in a National Division of the South End softball loop, this game will mean every- thing to the Greenleafs because a victory to them would mean a fine record of six straight victories. then the Greenleafs will oppose the st. Ann's A. A. in championship game the winner. will play the champions Of the American division in the best two out of three series games. We wish to announce that the Green- leafs and St. Ann,s game for the championship of the National divis- ion will be played Monday, Sept. l2, on the south diamond at 6:i5 sharp, only one game that night and no time limit, both captains are urged to have their players right on time of the game.
 In the American division which Is the toughest, the Warriors will oppose the Mill street Friday, and victory for the Mill street would mean a five team tie for first place. The Bombers will play the Little Giants Tuesday, Sept. l4, ct 6:15, and Thursday the 18th Bridgades vs. Dixies at 6:l5, these two games will be played to break the ties. the Mill street game will be announced later, their game is expected to be Friday next week.