Montana oil and mining journal. [volume] (Great Falls, Mont.) 1931-1953, 1938-06-11

Newspaper and magazine adver-
Using, personal contacts and other
methods of attracting tourist vis-
itOrs TO Montana were covered In a
report given by Charles Towne.
chairman Of MOntanans, Inc, adj
vertising committee, at the recent
annual meeting Of the state cham
\ Der OF commerce in Helena.
| Mr.. TONNES report follows:
1t has been the policy Of Montan-
ans, Inc, to hold statewide meeting
/ every year for the purpose of discuss
| ing results obtained by our advertise
ing program during the season tust
closed and to outline plans for the COM
lag year. We met for the fourth time
at Billings last year and had q very
representative group in attendance. A
detailed report covering IL pages which
gave complete analysis Of expendi-
lures and results during 1897 was pre-
sented to the meeting We are keeping
accurate records from year to year as
to exactly what media produce the best
results and where our tourist travel
originates in order that we may con-
centrate on the most profitable terri
tory.
Program Cost $4,000
1t was agreed TO undertake q pro-
gram involving q cost OF $4,000 to be |
used as follows:
Carrying advertising copy In eight
magazines covering the educational. |
general travel, fishing and hunting
and vocational fields. The National
Geographic is being used this year for
the first time.
Running series Of advertisements
IN 81 newspapers covering Is states.
These include newspapers In Chicago
Cleveland, Cincinnati, Denver, Detroit,
Indianapolis, Minneapolis, st. Pau,
Milwaukee, New York, Omaha, Port
land, San Francisco, Seattle, Los An
geles and others.
Maintaining representative In the
United States Travel Bureau being
conducted in New York city by the
National Park service, who will rep
resent Montana. Splendid results in
publicity and contacts with potential
visitors have already resulted from this
Through this medium we
we're able to purchase 5000 posters, ex-
,iusively Montana, which viii be placed
oy the bureau IN travel agencies all
Over the world In addition to the United
States
Most Productive Year
The Pacific Northwest Tourist asso-
iatton, originated by Montanans, Inc,
S having probably its most productive
ear. This organization of northwestern
tates has just completed participation
. travel shows IN Chicago and Phila-
elphia, where six clerks have worked
or nearly two weeks putting out infor-
nation Of all kinds on the Pacific
orthWeSC. Last year at the Chicago
how alone 2,400 maps were marked.
wing routtngs TO this section of the
Intted States. Contact men sent out
y this organization are jIlst cornplet-
% thorough coverage OF the United
Cates, calling on travel agencies and
lstr1buting maps and general descrip-
We. literature. On the first of June
erkS from various tourist agencies
iSt and west will be brought on 2
Vo-week trip through this district for
e purpose OF giving them first hand
1ormation concerning our roads and
creational attractions.
Inls year we viii again place a man
the Black Hills for the purpose Of
ntacting this great pool Of travel and
Llng them on q trip through Mon
ma after visiting Yellowstone park.
we nave also published a dude ranch
Iogravure. The dude ranch has
irritable clientele. 1t brings a wealthy
ass OF patrons. One dude rancher
1ne reported that seven OF his guests
We purchased ranches and summer
mes in Montana. Making permanent
INNER residents for Montana Is one
our detectives and the dude rancher
ngS fn the people who are most able
AFFORD q summer home In the west.
More Than 5000 Clubs
More than 5000 clubs Of Rotary, XII
nas, Iona posts OF the American
ghon, American Medical association
q the National Grange have been