Evening star., 1938-02-20

numerous promotion schemeS nave bet
or institutes" but 4 careful scrutiny
fails to disclose anything being
Sold
Any person who listens extensively
TO the radio is eligible for member
ship, and the only assessment is a
willingness to participate in the ad-
visory polls to be conducted once or
twice in each year. Results OF the
canvassing of opinions will be SUBJ
mitted to network program depart
= ments, advertising agencies and po-
tential sponsors. The foundation
emphasizes that its purpose is not
to determine the popularity of any
:. particular program but only to offer
constructive criticism to the end that
the standard of quality Of all types
OF broadcast features may be ele-
vated.
-Four preliminary stands have been
taken by the organization, all of them
In opposition to some phase Of the
present radio scheme of things The
matters complained Of are:
/. The Hollywood influence and its
AIVCAudAlt VI IHOPIS SUdTS
who flop" on the radio.
2. The length and delivery of com.
mercials.
8. The types Of children's programs
neither educational nor entertain
ing.
4. Studio audiences, spelling the
broadcasts for listehers.
Nn{niO61 MT cf1y nm 10 o,,s
on any of these points except the
second, but the Radio Listeners
Foundation, conceived in Detroit,
boasts q membership of $4,000 in
eight States, with expansion steps
now under way. The first poll of
its membership should be interesting
to listeners, sponsors and stations.
Most interesting will be the re-
action of the industry. II the
foundation continues to be conducted
n sincere, fact-finding advisory in
stitution, there probably will be an
appreciable beneficient effect upon
program patterns.
TODAY's PROGRAMS.
MUs1c-Joseph schuster, cellist,
will be featured soloist during
the concert of the New York Phil
harmonic this afternoon (WJSv, g..
John Barbirolli conducts. The pro-
gram:
overture to THE Bartered Bride"
opus '' Rimsky-Korsakon
"cSnssr.e for yiolinesllo and ,o,-
Mr.; schuster:
e. e eesss aasF t9f et2ass 11sssfr'
overture to "Tannhsuser'' Wasner
Music by Hungarian composers fea-
lures the Radio City Music Hall con-
cert 'WMAL. 12:3o. The program:
GUNNER "ssnnass1'is svenlna eaRass''o kodals 5aaf5
Aris from rtN the orstorio The Legend
.., Viola Philo. -
. .1,t,l. rriae! Orchestra. IL pAnt.lny
5. Fly Low. Raven. Fly Low.
Jan Peerce
Lyrics by Al StillmanD
''Hary Janos Suite 49, Kodally
Orchestra.
Rose Pauly, soprano Of the Metro
politan Opera Co., who made her
debut this season, is the guest soloist
on the Sunday Evening Hour program
(wJSv, 81. The program:
Overture oae.te 70 THE Merry Wives Si,o,., ot
WINDSOR Orchestra. ~
Dvorak
Miss Pauly and orchestra.
C6ArdaS from Die FledermauS,
o.r,uIs N'ss q s1S!y b. rss.f%.ss ia sEsassr Strauss
Orchestra.
D,nss 9t r. rum1h1t5st hi,ty KSTs.ko tssm
Orchestra. -
"., sss r.u'y and orchestra s''a.es
.rr LIST rs. r'uly and orchestra. Wolf
"zuns.MTi'sSna M'Sa rbs's bshe: :'f in 0'f' 5 Ms'er"
II Sins the Mighty Power Of rs. Godr sam,.
Chorus audience and orchestra.
'Contralto Tereza Gerson, Baritone
Ross MacLean and Lyric Coloratura
Soprano Helen Marshall are the as
pirants in the Metropolitan Opera
Additions of the Air (WMAL, s..
Frank Simon's band presents an all
request program (WMAL, $500. The
program:
I'm the sprinstime'' Goldman
FTSR :FISI.nai: japanese sere.n"kssslSs, siSsIls,
.cII;Sia'Sl,! .KtSnnsth oreen6erser, oboe sclc,is;
IAN irish Tune From County
"El Abanico'' - ----------- jsvaloyes y
Emo valesek. l7-year-old violinist.
IS tonights Rising Musical Star
<WRC, 10). The program:
Overture to "A May Night
Finale = frSm %,,nl2 the violin Concerto arn,,
Mr.. valasek.
'a'" Mr.. valasek. ''''''f
Prayer and .Rataplan,;" from
La a,a. 1or.a del I. Dessino'. Verdi
Pauline Pierce. mezzo- soprano.
DR.. Charles M. Courboin, organist,
plays Mozart's "M:nuet and Trio" and
Ave verum" (wOL. IL noon).
\ Lyn Murray's Musical Gazette is q
feature to be inaugurated tonight over
wJsv At $780, Mr.. Murray will at
tempt to translate bits Of news into
appropriate music. 49,.
VARIETY-The Magic Key presents
Helen Jepson and Charles Kull-
mann Of the Metropolitan Opera Co.,
singing excerpts from the music Of
'"The 0oldwyn Follies"; Marsalo Gil
more, stage star; Linton Wells speak
:0s from Mexico City; Felix Knight,
tenor, and the Tune Twisters, vocal
stylists (WMAL. y.
Gladys 'Swarthout is the guest per-
former on the McCarthy-Ameche show
CWRC, ..
Fl Brendel, Swedish dialect COM
edian. is the guest Of George Jessel
(WOL, 81. .....