The Western news. [volume] (Libby, Mont.) 1933-current, 1938-03-03
Storts Big Drive
To Dispose of
Used Automobiles

NEW YORK, Feb 27.-A national
drive to sweep the American au-
tomobile industry out of the current
recession and stimulate American
business generally was announced
= here today by Alvin MaeaHfe55t !,
speaking for every American auto
mobile manufacturer and the ma
tons $4,000 automobile dealers.
The campaign. to be known as
National Used Car Exchange
Week and scheduled for March 5
to II, is an outgrowth of recent con-
ferences at the White House be-
tween President Roosevelt and lead
er5 Of the automobile industry, Mr..
Niley said. The President has
.N31kn advised of plans for the cam
a Eign, which is the first cooperative
effort ever undertaken in which all
American automobile manufacturers
have taken part.
The campaign is timed at the out
set of the spring selling season when
both new and used cars usually be-
gin to move in greatest volume, Mr..
Macauley said 1t is aimed primar-
lily at stimulating the disposal of
used car stocks now IN dealer hands
Once this is accomplished, sub
stantial increase in car manufac-
turing schedules and employment
of wage earners in the automobile
factories is anticipated.
To support the campaign, Mr. Ma
cauley announced, the manufacture
ers will spend $1.250,000 in newspa-
per, radio and outdoor advertising
and in other promotional channels.
Two-thirds of the advertising bud
get will be spent in newspapers
''The motor car industry said
Mr.. Macauley in making the an
nouncement, is generally credited
with showing the way out of the
last depression
To-day, the automobile manufac-
turers, their suppliers, the nation S
10000 dealers and allied industries
are launching similar drive"
So far as the automobile indus
try is concerned the most serious
barrier to business improvement is
the large stock of used cars in
dealers hands. Mr.. Macauley point
ed out
Until these cars can be sold, ii
is impossible for dealers to handle
normal volume of new-car bust
ness" he explained. This means
that factories will be forced to con-
tinue on part-time. and thousands
of men in the motor car plants anc
III allied industries must remain
either out-of-Work or on part-time
schedules"
- The primary purpose of the cam
paign, he said, is to make known te
prospective owners the remarkable
used car values which now are be
ing offered by automobile dealers
IN all parts of the United States.
THE present situation has re
suited in the best used car values ir
the country's history. We are con.
fldent that used car stocks will be
reduced sharply as soon as the pub
lie becomes aware of that fact" he
added
During the last few years vas
improvements nave been made ir
motor cars and this improved trans
portation is available on easy term.
to those who take advantage of The
bargains to be offered during ma
tional Used Car Exchange Week,
Mr.. Macauley stated.
TOO many unsafe, WORKOUT, un
reliable cars, without modern safe
ty brakes. safety glass, large tire.
and steel bodies, are in operation
today" he continued. TOO many
are costly to operate Eleven mil
hon cars seven years old or oldei
are licensed for operation through
out the country.
Many of these cars can be re
placed during National Used Ca
Exchange Week-to the great ad
vantage of the buyer and of tht
puollc with newer, up-to-datt
cars, without initial investment be
You'd their present car and on term.