davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1938-07-13
The POst-Press Blu siness Review
Union Oil Ads
Draw Attention

Union Oil Company station op-
orators are urged to follow closely
the aggressive campaign which
Union Oil has been running in the
Post and Press. A large advertise
ment of Triton oil appeared Monday
evening and Tuesday morning, and
a larger 84-inch (half -page) adver-
tisement is scheduled for early next
week. Another one is scheduled
later this month.
The schedule is one of the most
stimulating the company has ever
offered in Imperial Valley.
Imperial Valley press., 1938-07-13
Cigarettes Cash
Stolen from Cafe

Fourteen cartons of cigarettes, $26
in nickels and $3.50 in change dis
appeared from the Sunshine cafe
in El Centre Tuesday night. Bur-
glars broke open Nlsic box for
the nickels and took the change
from The cash register, Ell Centro
police said.
Imperial Valley press., 1938-07-13
Cafe Man Finds
Ads Pay Dividend

James M. Gardner, proprietor OF
the new Gardners cafe which open
ed last week in the former location
of Christensens drug store, will
testify that advertising pays.
Served the first day, were 1,100
meals! About the only advertising
used was the Post and Press, Gard
ner said. He expects to use regu-
lar schedule.
Imperial Valley press., 1938-07-13
GROCERS CAN TIE UP
WITH SURE-JELL AID

Grocers will be interested in tying
up with the 20-inch Sure-J ad
scheduled for July l4-l5, and the
Certo copy scheduled for next week
on the 2lSt and 22nd. These timely
ads were arranged TO meet the prop
er seasonal demand. Displays, and
mention in retail advertising, would
help TO properly merchandise.
Imperial Valley press., 1938-07-13

Donald and Jimmie. left last week
10 enjoy the beaches near San
Diego for the rest of the season
Schiller plans to join them later
when he has his vacation.
Mr. and Mrs. Roch Maquar and
daughter ElroSe will spend a de-
lightful month in New Orleans,
their former home. Jean Burger.
daughter of DR.. F.. A. Burger and
Mrs. Burger. will return from San
Francisco where she and her mother
and Beverly spent June, and plans
10 accompany the Maquars on their
vacation. They will leave Sunday.
Mr.. and Mrs. Ebert Brewer will
leave Sunday morning for a two
weeks vacation trip to New Mexico
and Texas.
MIR. and Mrs. Floyd Stevens left
this week for three weeks stay
in Texas.
A week at Lake Tahoe in the
High Sierras is planned by the
John j. Greens who left this week
for a fortnights vacation. They
plan to spend the remainder of the
time in San Francisco.
Mrs. Fredric Rapson and Annie
Lee are in Los Angeles for the sum-
mer. The other members of the
family plan vacations later.
Mrs. S. E. Woody, mother of Miss
Ruth Neeley and a former resi-
dent, has moved from San Diego to
Oceanside where she operates a
business of her own.
Mrs. V. x. Corfman plans to
leave the last of the week for Ja-
cumba where she and Charles ana
Virginia will spend the remainder
of the summer.
Mrs. K. E. Hemeon is another
valleyite who has made San Diego
her home for the summer months
Mrs. D. E. Osburn and family
are in their cottage at Live OAKS
for the vacation season.
Mr.. and Mrs. Sidney MacDonalc
returned recently from a delightful
vacation in Los Angeles, San Diego
and at Mt. Wilson.
Mr.. and Mrs. Martin Dobel lei
Wednesday for Kansas City, MO
where they will spend the summer
with relatives and friends. They
plan to return the middle OF Sep
/ tember.
Mrs. j. S. Larew left this week
/ for Los Angeles where she plans
to spend the remainder OF the
/ summer.
Mr.. and Mrs. Arthur c. Rath
SIG Euclid avenue, had as theil
overnight guests Mrs. Rath's niece
and her husband the Mr.. and Mrs
Dan Ruby of New York City. Mr.
and Mrs. Ruby are on their honey
moon.
Rosalind and Patricia Thompson
are speeding a two-week vacation
with their cousin, Wanda Thomp-
son, at CreStline.
Imperial Valley press., 1938-07-13

These new estimates, reversing a
comparatively satisfactory trend of
budget developments which had
been maintained since June 80, 1896.
followed by two days the treaSury's
announcement that revenue in the
1888 fiscal year just ended was the
greatest in history.
Imperial Valley press., 1938-07-13
Pepsi-Co|a Uses
Space to Sell

An example of constant, persistent
advertising of a successful soft drink
is found in Pepsi-Cola. Pepsi-Cola
has appeared constantly in Post
Press columns, month after month,
and the schedule of six inch ad
every other day is planned to con-
tinue through July. In all prob
ability, it will continue through
Angst also.
Another persistent instance is that
of Kool-aid, gigged for an inch
every other day.
Imperial Valley press., 1938-07-13
Cigarette Firms
Call for Space

Chesterfield and Camel Cigarettes
are both actively advertising. Ches-
terfield has five metropolitan size
releases scheduled for the balance
of July and August. Today, orders
have been received for a large ad
on Camels on July 1926.
Imperial Valley press., 1938-07-13
GOREE AND SON WILL
VISIT SHRINE OUTING

Langston Goree Jr., and his son,
Langston III, will attend the Faith
er-Son outing at Al Bahr Shrine
comp at Mt Laguna. All valley
Shriners and their sons were invit-
ed. E. F. Surface and Bobbie Neale,
who are in their cabin at the camp
for the summer, are other valleyites
who will attend.
Imperial Valley press., 1938-07-13
DRUGGISTS MAY PROFIT
BY CARTER DISPLAYS

Druggists will do well to continue
counter displays on Carriers Liver
Pills. New releases of advertising
schedules have been received pro-
vidjng for a continuation of 4-inch
copy weekly during July and August.
Imperial Valley press., 1938-07-13
Atkins Tells How
Ad Paid It's Way

Proprietor Atkins Of B.&A. Oh
company tells an interesting story
about how he became sold on Post
Press advertising. Recently, he said,
a non-customer came into his place
of business, unfolded a worn piece OF
paper and revealed it was an ad
which apeared more than year
ago. The sale paid for the ad many
times over, said Atkinsl
Imperial Valley press., 1938-07-13
Finley Sentenced
To 20 Days

E. "Sunnybrook Finley, arrested
20 times in Ell Centre for drunken
ness, was sentenced to go days in
the county Jail by Judge Lee Nuffer
in police court Wednesday.
Fred Palma, Paul Hays and Au-
gustin Vantu Balderrama were SEN
fenced to the city jail for five days
each after they had pleaded guilty
to drunk charges.
Imperial Valley press., 1938-07-13

The POst-Press newspapers en-
joy circulation of 6,600 reading
families! Pave the way for your
merchandise, with POst-Press ad-
vertising.
Imperial Valley press., 1938-07-13
Standard Assigns
New Sched eduIes

Standard Oil Co., who assigned
advertising campaigns to the Post
and Press during May and June, are
still paving the way for business
with additional copy this month. A
5Oinch advertisement is scheduled
for release in the Press July 20, and
the Post July q.
Imperial Valley press., 1938-07-13
Haas Bros. Take
Over De aIership

Advertising Manager Hershberger
of International Harvester Company
in Los Angeles, just announced that
they are closing their sub branch in
Ell Centro and that Haas Brothers
Motor Co, will take over the local
truck leadership next week.
Imperial Valley press., 1938-07-13
DIVORCE ASKED

Marjorie NJ. Cate accused her
husband, Watts Cate, OF extreme
cruelty in a divorce complaint filed
Wednesday, They married in I'M
perial Mar. 81, 1927 and separated
Feb. %. 1898,
Imperial Valley press., 1938-07-13
Associated Man
Wins High Honor

Harold Deal, capable director of
advertising for Associated Oil Co.,
received an exceptionally high honor
recently when he was elected pres
ident of the mammoth Pacific Adver-
tising Clubs Association at its Los
Angeles convention. More than 1000
members attended. Deal resides in
San Francisco, and is assisted in
Los Angeles by d. d. Durr.
Imperial Valley press., 1938-07-13
New DeoI Budget
Boosts Deficit

WASHINGTON, July 13. (UP)-President Roosevelt
spread before the nation today the darkest budget estimates
since 1886 with forecast of record breaking New Deal
spending and treasury deficit of approximately $4,000
1000 The report dealt with the fiscal year 1889
Imperial Valley press., 1938-07-13
INTEND TO WED

William Lloyd, 80, and Sally Rey-
nolds, 20, Calexico, Tuesday filed
with County Clerk w. j. McClelland
a notice of their intention to marry.
Imperial Valley press., 1938-07-13
Barbara Drops
Threats Charges

LONDON, July 13. tUP)-A threats charge against
Count Court NEUTRALITY-SUSPICIOUS., which shocked London
society and marked the wreck of his marriage Countess
Barbara Hutton Haugwtz- Reventow, withdrawn by
mutual consent today at Bow street police court
Imperial Valley press., 1938-07-13
Ell Centre
SEND IN BUSINESS
NOTES TO EDITOR

Valley distributors and agents
are invited to send in merchan-
dising, advertising, and sales
notes for their concerns, to the
Business Review Editor. As much
as possible will be published, de-
pending upon space limitations.
Imperial Valley press., 1938-07-13
PABST SCHEDULE

Pabst beer has a 28-inch adver-
tlsement scheduled for July 28-29.
Dealers are urged to advise sales
clerks.
Imperial Valley press., 1938-07-13
SCIiENIEY

Schenley has release scheduled
for July l4-l5, with possible addi-
tional releases for later this month
Imperial Valley press., 1938-07-13

Mr.. Dealer: 1t pays to push mer-
chandise that the maker helps to
sell.
Imperial Valley press., 1938-07-13

Want-Ad Is Worth 100 Window
Cards. PhOne 500!
Imperial Valley press., 1938-07-13
PRINCE ALBERT

Prince Albert Smoking Tobacco
has two more advertisements sched-
uled this month. They are planned
for release on July 1920 and 26-27
Imperial Valley press., 1938-07-13

Advertising doesn't cost - ii
PAYS!
Imperial Valley press., 1938-07-13

Advertising is not an expense.
IL Is an Investment!
Imperial Valley press., 1938-07-13
Goinss. Cominss
Of 81 Centrans

Mrs E. W. Schiller and two sons.
Donald and Jimmie. left last week
10 enjoy the beaches near San
Diego for the rest of the season.
Schiller plans to join them later
when he has his vacation.
Morgan County Democrat. (McConnelsville, Ohio) 1886-1943, 1938-01-27
|Crcdmed q
|COfnmentS@1
On &&@&A
Lesson .8Lr3
Russell Smith, Proprietor

Ministering to Spiritual Needs
Mark 2:1~12, for Sunday, Jan. 30:
Capernaum was Jesus headquar~
ters during his Galilean ministry
and it was here that he became very
popular.
vi. "And again he entered in
to Capernaum after some days; and
house." He received great vel
come to his Capernaum home for
the news of his coming was flashed
abroad.
v. 2. "And straightway many
were gathered together, insomuch
that there was no room to receive
them, no, not SO much as about the
door; and he preached the word un-
to them" Here was an opportunity
for both the people and for Jesus,
the people to see Jesus again, and
for Jesus, an opportunity to preach.
Not only the synagogue was used by
him, but anywhere that he could
get a hearing Since the crowds do
not come to church today, why not
preach on the street corners or any
where else?
v. 8. "And they came unto him
bringing one sick of the palsy,
which was borne of four" Very few
ever come to Christ unless some
call for Christian service.
v. A. "And when they could not
come nigh unto him for the press,
they uncovered the roof where lie
was: and when they had broken it
up, they let down the bed wherein
the sick Of the palsy lay" There
are distractions in the way OF ev''
cry good thing. Life is conflict
and every victory costs battle. In
&c q n
this was evident here.
v. S. 'sWhen Jesus saw their
faith, he said unto the sick of the
palsy, Son, thy sins be forgiven
thee" Jesus discerned their thoughts
and intents and these were express
ed by their actions. Here was pro.
found prayer for help in expressed
deeds. Jesus stressed spiritual
healing as of prime Importance.
v. 6. but there were certain
scribes sitting there and reasoning
scholars that knew the scriptures,
as it was their business to write and
interpret them. Here was some.
thing different and the common rea-
soning "what has always been is to
be so again. was in their minds but
unexpressed
v. T.. "Why doth this man thus
speak blasphemy and who can for"
give sins but God only" According
to the law of Moses, any man that
presumed to possess the power and
authority of God was guilty of
blasphemy. They made the mistake
of regarding Jesus as a mere man
and so they were right in principle
but wrong in application.
". 8. ''And Immediately when
Jesus perceived in his spirit that
Morgan County Democrat. (McConnelsville, Ohio) 1886-1943, 1938-01-27
Phone 231-Black
McCOnnelsville, O.

they SO reasoned within themselves,
he said unto them, why reason ye
these things in your hearts?" Je-
sus knew the thoughts of these
critics and answered them by giving
full proof of his power to forgive
this mans sins by telling them what,
in their secret mind they thought on
the subject.
v. 8. whether is easier to say
to the sick of the palsy, THY sins be
forgiven thee or to say, Arise,
take up thy bed and walk" In the
latter case the evidence is visible
while in the forgiveness of sin there
is no immediate physical manifesto :
tion. The critics might have claim.
ed Jesus was deceptive since there
was no evidence of the fact of for.
giveness So Jesus announced the
fact in visible language in the two
following verses.
VS.. 10, IL. "But that We may
know that the Son of man hath pow
er on earth to forgive sins (He
saith to the sick Of the palsy. l
say unto thee, Arise and take up
thy bed, and go thy way unto thy
house" In this quotation he used
the term "Son of man" so that these
wise scribes might know his claim,
loT Ill DdHlel 4. CneSe words were
used in fortelling the coming of the
Messiah. So Jesus performed Wis
ible miracle to prove his invisible
power. He had authority and he
had power such as was never known
in any man on earth.
V. IL. ''And Immediately he
arose, took up his bed and went
forth before them ALL insomuch
they were all amazed and glorifed
God, saying, we never saw it on
this fashion, Jesus won his case
the multitude being his witnesses.
1t is the witnessing power of Chris
tians that brings glory and honor
to God.
Morgan County Democrat. (McConnelsville, Ohio) 1886-1943, 1938-01-27
EXIT THE LEVIATHAN

AS general thing it is true thai
the paths of glory lead but to the
grave. Among the notable excep.
tions, however, is the Leviathan
once proud mistress of the seas
whose terminus is the inglorioue
junk yard.
Stripped of her once elaborate
furnishings and fittings which made
her the finest ship afoat when first
she sailed under the naughty colors
of the imperial German govern
ment as the Vaterland, the decrepit
hulk will be taken shortly on its
final voyage across the Atlantic 70
be broken up by the British junk
dealer who purchased the vessel
for 100000.
Like many another famous yes
sci, this ship has a colorful history,
and in fact has played no small
part in helping make history. After
the outbreak of the World war in
1914, the Germans docked the yes.
sci in New York harbor for safety.
Later when America entered the
conflict, the German crew damaged
the machinery in an effort to make
it useless.
The ship was reconditioned by the
U. S. government and put into SER
vice as transport under the new
name of Leviathan. Tens of thou.
sands of American soldiers were
transported to and from Europe
aboard the $4,000 ton liner.
Withdrawn from active service in
1884, the Leviathan has since been
accumulating rust. Her usefulness
in the present form is ended. Even
in size she has long since been
eclipsed by newer and faster ships.
Now the end is junk, or at least
that is the temporary destiny, for
metal goes on and on.
No one can tell how the scrapped
parts of the historic ship will final.
ly emerge, when they have gone
through the furnace. Perhaps the
metal will be reshaped into parts
for a newer and finer ocean liner
and will again carry happy, dancing
passengers as the Vaterland did be-
fore war turned the world upside
down. Or they may form parts IF
men~of-wa which will cut through
dangerous and troubled waters, or
CFCH 81 iHlo SHeilS WHICH Will De
sent roaring and killing in another
war.
Whatever the destiny, the Water.
land Leviathan, another link with
the old Germany that was, is des-
tined to vanish, even as the light
hearted Germany of old slipped in
to oblivion. Ships and nations are
alike in many ways.-O. S. Journal.
Morgan County Democrat. (McConnelsville, Ohio) 1886-1943, 1938-01-27

John Jaster, Jr., Director of Highways, has pre-
pared the accompanying map of the State of Ohio,
which is known as the Snow and Ice Priority Map.
It first prepared two years ago under his SUPER
vision and since that time has been perfected to such
point that any route will be cleared and sanded
its entire length simultaneously, altho it may
extend over several counties from division Of
the State into another. The numbers shown in cir
cles and the priority schedule in the lower left give
the relative order in which the roads will be cleared
and sanded in any county. The more important
highways the State System shown in heavy
black lines and naturally given first attention;
but all State Roads will be cleared as promptly as
nosshla
Morgan County Democrat. (McConnelsville, Ohio) 1886-1943, 1938-01-27

For this purpose all snow removal and sanding
equipment Of the State Highway Department has
been very carefully located at strategic points dis
trbuted the various counties Of the State, and
ready for instant action day and night Each crew
is responsible for very definite mileage Of high
ways, with positive instructions to proceed beyond
its territory, necessary, until meets the equip
ment advancing toward it from adjacent territory.
Hourly progress is reported by each crew to local
headquarters and these reports Immediately con-
solidated and passed to Columbus and to inter-
ested newspapers.
Copies Of this Snow and Ice Priority Map are
available for distribution. Address any inquiry to
the State Highway Department, Bureau Of Mainte-
nance, Columbus Ohio
Morgan County Democrat. (McConnelsville, Ohio) 1886-1943, 1938-01-27
THE 1910 OLYMPICS

The shadow of Japan's aggressive
campaign against China already has
fallen athwart the prospects for the
1910 Olympic games scheduled to
be held in Tokyo two years from
this summer. Lord Burghely, Brit
ish member of the International
Olympic committee, has said that
the question of whether or not to go
ahead with present plans is "creat-
ing widespread concern
Norway, Finland and England
have made application for games
to be held in their respective cap
itals in event of change in pro-
gram, another indication that it is
unlikely that the 2600th anniver-
sary of the japanese Empire will De
celebrated by the games being held
in the flowery kingdom.
Indeed, unless the war in the Far
East is speedily brought to con-
clusion, it would appear that the in
vitation from one of the three Euro
pean nations ought to be accepted.
The Olympic games are an elabor-
ate affair. Details cannot be work
ed out in limited time, in fact some
of the preparatory plans should
probably be made during the COM
ing IL months. 1t is obvious as well
that the spirit of international
good will through friendly athletic
competition would have pretty
tough going if the games were to be
held right now and it isn't likely
that general sentiment toward ia
pan will change a great deal in two
years.-Columbu Dispatch.
Morgan County Democrat. (McConnelsville, Ohio) 1886-1943, 1938-01-27
Main Street Church Of Christ

Unified service begins at $50 a.
m., with sermon and program of
worship. Theme of sermon, 'The
Commonwealth of Heaven" Duet,
''Why Stand Ye Here Idle" by Mr.
Wilson and Mary Hivnor. The young
peoples council begins first Sunday
in February, series of discussion
studies of the teachings Of Jesus
Alice Wilson is the leader for that
meeting. Services every Sunday
night at 1880. The pastor will
speak on the subject Blessed Are
the Pure In Heart" Notice the
bulletin board in the vestibule of
the church for important item Of
interest.-Harry M. Wilson. pastor
Morgan County Democrat. (McConnelsville, Ohio) 1886-1943, 1938-01-27
OUTDOOR NOTES FROM DIVISION
OF CONSERVATION

A we'll defined program has been
adopted by the Ohio division of con-
servation to help fishermen by I'M
proving the fishing streams, and by
finding places where they may fish
without asking permission from
anyone, or. be arrested for trespass-
ing These wider activities are
made possible by the receipts from
hook and line fishing licenses, au i
thorities state.
A feature of the program is the
securing of fishing easement rights
to the streams and stream banks.
This work has been going on for
some time with splendid results,
Conservation Commissioner L..
Wooddell advises. These easements.
already covering hundreds Of miles
of stream banks, allow the conser~
vation division . the full rights to
streams involved. While the fish
ing public is permitted use of the
streams for fishing purposes, no
rights of the landowners are denied.
The program seeks such improve
ments in selected streams as: Log
Morgan County Democrat. (McConnelsville, Ohio) 1886-1943, 1938-01-27

deflectors, planting of trees and
shrubs, building of small dams
stone retards, stiles over fences
and the placing of informatory signs
and building riprap work along
stream banks.
The conservation division has set
up five stream Improvement work
crews which are to carry on this
/ construction program. 1t is plan
| ned to improve stretch of one
| stream in each county, which is 70
serve as typical plan for stream
| improvement on which to base sub
sequent improvements by state and
local groups. After construction
crews have completed the different
demonstration stretches, they will
work on all streams where ease
ments have been secured. It is hop
ed eventually to have around
work crews in each county to look
after stream improvement work.
The five construction crews now
out in the counties are to have sufa
ficient equipment to do the work
planned. The first five counties to
be visited by crews are: Putnam,
Meigs, Clark, Delaware and Frank
their work in these counties they
will move on into others until all
counties have been visited.
AS a result of the first year of the
stream Improvement program over
1900 farms are covered by easement
contracts; $50 small dams have
been constructed; nearly 100 miles
Of streams have been improved. The
new program move is expected
greatly to speed up progress, Com
missioner Wooddell and division en-
gineers believe. Easements have
been taken in Morgan county along
Wolf creek.
While hunting near Lucas. one
night recently, Harold Snyder cap
tured pure albino raccoon, it was
reported to the conservation di
vision. The animal had white fur,
red eyes and yellow rings around It's
tail. Such animals are very rare,
only one other such find having been
reported this season. Jet black
coons are more or less common.
The record catch for ice fisher
ported from Marblehead, by Francis
i III uShy dAu WIllidLI Ol IudI
place, who pulled in 335 perch in
five hours while fishing through the
ice near Johnson's Island Numer
Gus groups Of assorted fishing booths
ranging from mere boxes to gaily
painted structures on runners may
be seen at various points on the
lake, with ice fishing now at it's
height
Law enforcement officers submit
these reminders for trappers... All
traps and steel traps must be placed
in holes or tile. mot out in the open
where they may ensnare other ami
male. The same for water traps.
must be under water....and don't
neglect to secure permit if furs
are to be bought from others. the
permits are free to Ohio buyers.
$50 fee for out of state fur deal |
ers. ..or those buying for non Ohio
dealers.