Imperial Valley press., 1938-12-01
Merchants Make Shopping For Xmas
Gifts Easy For Valley Women

they shop Tor the most desirable
gifts for Dad. Hubby, Son or
Sweetheart? First, they'll find a
grand array OF tastefully blended
colors. Second, they'll find large
groups of popular styles in shirts,
robes, handkerchiefs, neckties, muf-
flers, hose, etc. Third they'll find
a wide choice OF sizes that will
fit right in with the man of any
shape. size or proportion.
Christmas shirts have a modern
sickness and urbanity that belle
their casual comfort. Predomi-
nant are white shirts, with white
on-IWhite figures, and small self
designs. Stripes follow close sec
ond in popularity, and every man
needS d smartly striped shirt for
all wear. This latter group IN
cludeS wide space stripes in alter
mating colors, pin-point stripes,
peppermint stripes ard others.
Solid tones continue popular with
the younger set, and more and
more are seen worn by older men
at business. These tones take on
new holiday note =. with the
addition of lighter and softer
shades in crayon and pastel.
1t is a fact, long proved, that a
man wants his pajamas to be mui-
ti-colored The patterns can run
riot, and the colors must be eX-
treme. Yet men will refrain from
actually buying the most colorful
designs for themselves. They leave
it to the women and hope to re-
ceive them as gifts. So it,. when
you give MIN one of these new pat
termed pajamas and hear his pro-
tests, don't be alarmed!-for his
patronizing attitude is just a de-
tense mechanism, and you can be
sure he can hardly wait to jump
into them. Buying gift robes in
values the same process. They too
reflect a gayer, relaxed mood.
Neckwear for the holiday and
winter season is more pleasing
than ever. Colors are made TO
blend with the more attractive
suits and overcoats. Silks, satlns
and weaves all have a tone OF re-
finement and reserved gaiety
about them. FoulardS, the popular
choice, are shown in gay geome-
tries, small and clipt figures. Also
popular are smart horiZontais
alternate stripes and polka dots
Check designs are favored for the
man who wears sports clothes with
dash.
If you've been trying to do some
thing to liven up his general en-
semble, one of the best solutions l.
to look to the muffler he's wear
ing Cor isn't wearing). For thi
particular item can make or breal
the average appearance OF savoi
faire.
The man who carries a forma
air must have the reserved dignlt.
of silk at his neck. This needn'
be drab For new silk scarfs, will
the indispensable monogram, ar
shown in smart foulard figures
patterns and prints . . as well a
formal whites and solid colors. Fo
men who wear sport clothes wei
3. the biggest favor you can d'
them is to present fine Woolef
muffler. The patterns and fabrl
finishes you may select from arr
endless and ali pleasing.
Fine hosiery offers a variety O.
appeals to taste. Your choices ma!
range from plain black silks tt
riotous Woolen patterns. Thes'
come in wide variety of patterns
and colors. The new rib wool pat
terms are now the most popular TO
all around winter weak. You'll
find that the man who receives
pair of plain colored sox and
pair of highly patterned woclen
will invariably be wearing tn
latter pair, the pair with the mos
color