Henderson daily dispatch., 1938-07-22

Program Has
High Praise


impartial sourse, North Carolina and
it's advertising program have just re-
ceived a fine pat on the back.
The patting is done in the July Is
issue of "Sales Management one Of
the more sprightly business publica-
tons with a nationwide circulation
among business executives, corpora
ton heads and industrialists gener-
ally.
The article was written by staff
member of the publications editorial
department who was sent into the
State to gather his information a.
first hand, in order to write intelli-
gently of the State and it's program.
The article, as published, received
the lead position on page 81 of the
magazine, under the heading "North
Carolina, in State Campaign, Adver-
tises Glamour for Tourists, Industrial
Assets for Business" One of the
North Cardinals industrial advertise
ments is reproduced in the center COL
umn.
"Other states are endeavoring to
gain the attention of vacationists,
manufacturers and farmers" the ar
ticle states. Some few of them have
even larger budgets. Few, however,
are going about the job with as much
caution and discrimination as the
Tar Heel State.
North Carolina emphatically does
not want sweatshOps, shoestring in
dustrialists, tin-can tourists. It's ad-
vertising makes no appeal to the idly
curious, coupon clippers; and its
follow up system weeds out shysters
looking for Cheap, docile labor
I'm the absence of free buildings,
tax exemptions and other molasses
set out to catch flies, North Carolina's
advantages to manufacturers may be
stated somewhat as follows:
I'm the past two decades the State
has built schools and highway sys-
TENS far in advance of other Southern
States. 1t maintains both.
"While state taxes reflect these ex
penditures, counties and pnunicipali-
ties have been able to reduce their
taxes
'"The huge amounts necessary for
initial construction of these facilities
have been largely charged off now and
North Cardinals debt is steadily on
the decline, not only the State debt,
but the debts Of subdivisions also.
In five years the public debt, in toto,
has been reduced an average of $10,-
100000 a year.
Decentralization in the South and
the growth of population will newt
ably bring pressure on other states
for better roads and schools. These
other states North Cardinals COM
petitors) will therefore face larger ex-
penditures and larger debts while
Tar Heels are definitely improving
their position every year."
The article then quotes Bill Sharpe,
manager of the news office Of the
State advertising division, as fol-
lows:
"To the vagabond industrialist this
is of no significance. But we be-
lieve that wiser commercial ventures
will be compelled to take the long
view; and when they do, our position
becomes very attractive indeed. We
are pointing out that the political his
tory of North Carolina is one of
honest and progressive administra-
ton. No rascality has marred the
record, no looting of tax money. Fur
ther there is nowhere in the State any
sign of political and social discomfort
such as we see in such other states.
These factors should be of interest
| to manufacturers who build for per
manency."
| The article then takes up the land
| investors and touring angles of the
State advertising program. It points
out that more than 1,4O0 direct in
quiries have been received from pros
pective new home seekers. The tour
| list and vacation advertising has re-
suited in more than $4,000 inquiries.