The Waterbury Democrat., 1938-08-06
F You're Hot It's Despite Billion Dollar Industry
 T0iling To Keep You Cool
By NEA Service

New York; Aug. 6.-Keeping the nation cooled of is 8 billion dollar industry, and 1t keeps hundreds of thousands of people busy throughout the year.
 The men who tote ice through Americas back doors, for instance, could fill an overflow New York's Yankee stadium.
 Then there are the hardy toilers in icehouses. An icehouse actually Is anything but cool place to work. The two or three feet of sawdust which must cover the ice create a terrific amount of heat.
 Thirty-five thousand ice cream makers labor in 3101 factories so that parties may be successful and your frosted chocolates refreshing.
 6till further swelling the ranks of the anti-heat brigades are the 50,000 men who toll in fan factories to supply the nation with 20,000,- 900 electric zephyr mills 8 year. 41,000 Build Cooling Plants Then there are the engineers who draw the plans for cool weather when it's 1l0 in the shade. Forty one thousand men and women are employed in making air-conditioning units. They are the ones who turn out factory weather" such as that supplied to movie houses and restau- rants.
 Somewhere amid dcafening roar of looms, 18,000 textile workers are toiling away to make swimming suits or you and your beach companions. Twelve million knitted bathing suits are needed each summer in this country.
 One hundred million persons seek relief from sultry dog-days at beaches and pools every summer. That means 8 good deal of watch ing on the part of paid life-guards. One million trained Red Cross life savers, too, keep eyes peeled for struggling swimmers. And behind stands 107,0O0 men and girls per- spire, peddling soft drinks worth $l60, 100000 to cool the peoples palates.
 Shock Cowboys | &hV biIoSh tiNOPo VI tilC IhCC VI five month annual battle against sticky days are. of course, the l00,- 900 drug store cowboys and cow girls who juggle milk shakes and frappes for five-deep crowds at the soda fountains of American.
 Three agencies employ thousands of workers in speeding fresh food to dinner tables--the vast and ef- ficient refrigerated freight system; the modernized methods of the up to-date corner grocery store, and the shortcut distribution perfected by chain stores which transport gar den produce direct from producer to consumer, thus cooling the family from the inside out"
 Thereafter, the battle is up to the 3 3,000, ,000 grocers of the country. The grocer must watch weather reports and order each night exactly the right amount of fruits and vegetables for the following day. But his real problem consists in handling like glass flowers the lines, grapes, radishes, lettuce and tomatoes which make hot weather more bearable. The lettuce on display must be sprinkled every few minutes: the watermelons turned half-hourly: the radishes spread carefully. The wrappers on the oranges must be kept perfectly dry; the cucumbers cannot be exposed to the sun.
 Last. but not least, must be men, toned another regiment indeed in the host of hot weather warriors. They are psychologists, who strive to find methods of overcoming ex- ccssive heat by mind processes. Their theories are many and diverse Most agree, however, on one point:
 If you don't think about how hot you are, you won't mind the temperature half as muchl