davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1938-08-12
National Jobs
Campaign Be- gun

A nationwide Job making" drive.
with its goal during August and
September the creation of 1,735000
"man-days" of work, was recently
announced by the president of a
large manufacturing corporation.
Statesmen of all divisions of the
corporation, he said, are pledging
themselves to put forth the added
selling effort to bring about this
goal.
To show them-the buying public,
the far reaching and beneficial ef-
fects of the purchase of an auto
mobile or a refrigerator, the com
pany has translated into terms of
actual "man-days" of work the sale
of each of its diversity of house
hold and automobile products in a
national salesmen's crusade which.
is now sweeping the country.
When an electric refrigerator Is
moved off the showroom floor into
the kitchen of its buyer, nine
"man-days" OF work have actually
been created. Purchase of an cleo
trical washing machine or an cleo
trio ironer means that work is Gre
ated for one man over period Of
three dayS-or, transyersely, three
men have work for one day.
"Sales Mean job, the crusade
slogan, was the inspiration for the
iob-making drive, in which direct
appeal will be made TO the pros
pective purchaser TO cooperate with
the salesman by buying needed pro-
ducts now and thus help the nation
back TO prosperity by helping put
men TO work.
From all parts OF the country,
from the hundreds of cities IN
which the crusade is being conduct
ed by chambers of commerce, SINH
lar bodies and newspapers, strong
evidence has been rec aived that the
buying public is sympathetic TO this
appeal. When it is made evident TO
prospective purchasers that they
are not buying mere assemblies OF
steel and paint-but rather, jobs
for men-they are definitely inter
eSted.
Imperial Valley press., 1938-08-12
Ell centric. CALF.
Follow Through
After Advertising
Increases Sales

Stores must provide proper coop
Grafton and follow it up, if adver-
tising is to produce satisfactorily.
says plans and Pointers" monthly
publication Of the Meyer Both COM
pany. The editorial comment fol-
lows.
newspapers cannot do the job
alone. If newspaper advertising is
going to pull worthwhile results
all of the time, it needs the support
of one other medium. That medium
is the store itself.
"Sales are made-or lost-in the
stort and far too many times are
lost. Too many people who visit
store in response to a newspaper
advertisement go out empty handed.
More than one survey has proved
that while newspaper advertising,
wisely purchased and directed, ne}r-
ly always bring up the stores traf-
Tic count, a proportionate increase
in sales does not always follow. Be-
cause it is human to want to blame
the other fellow, the advertising
medium Is often censured for mis-
takes that were made either long
before the ad was planned or after,
it had appeared in the paper.
"It is net alt together easy for any
merchant to follow through inside
his store. There are more thing
that can go wrong inside a store
than inside an advertisement, for
1t must be remembered that the
store, unlike the newspaper, Is a
multl-dlmenSlon medium both in
time and in space. Classified accord
ing TO space, mistakes can happen
IN the windows, in the traffic CEN
ters, IN the displays and indeed in
the placements of whole DEPART
ments themselves. Classified accord
ing to time, the mistakes can hap
pen both before and after the ap-
pearance of tlte adm buying, max
ing up, marking down, showing the
goods for sale, selling them, wrap
ping. and delivery. Seldom does it
happen in a good store that every
thing goes wrong at once but any
single one of these mistakes can
handicap the best advertisement
ever scheduled, no matter what its
circulation or timeliness. Two such
mistakes can utterly defeat the ad-
vertlsment and make the expend;-
ture total waste.
"A store may spend huge maounts
to establish an identity all its own
through newspaper advertising that
is different and then ruin everv-
tnlne by poor ollow-through." y
Imperial Valley press., 1938-08-12
CHRISTIAN SCIENCE

Hear me speedily, o Lord: .
cause me to hear thy loving-kind-
ness in the morning; for in thee
do l trust; cause me to know the
way wherein l should walk; for 1
lift un my soul unto thee" These
words of the Psalmist constitute
the Golden Text in the Lesson
Sermon on Soul" on Sunday in all
Churches of Christ, Scientist.
The Lesson-Sermon includes 9TH
er passages from the Psalms: Lord
thou hast been our dwelling place
in all generations Let thy
work appear unto thy servants, and
thy glory unto their children, and
let the beauty of the Lord our God
be upon us; and these words OF
Isaiah. Il will greatly rejoice in
the Lord, my soul shall be joyful
in my God: for he hath clothed me
with the garments of salvation, he
hath covered me with the robe of
Righteousness, as a bridegroom
decketh himself with ornaments,
and as a bride adorneth herself
with her jewels"
Among the selections from Sci
ence and Health with Key to the
Scriptures, by Mary Baker Eddy,
is the statement: The recipe for
beauty is to have less illusion and
more Soul, to retreat from the be-
lief of pain or pleasure in the body
into the unchanging calm and
glorious freedom of spiritual har-
mony."
Imperial Valley press., 1938-08-12
Businessmen Join
In Bright Outlook

FL Centro businessmen concurred
Friday with a recent statement is
sued by Assistant Secretary of Com
merce Richard c. Patterson, Jr.
that recovery would be accelerated
this fall.
Patterson warned against price
increases as business activity ex-
pands, advising business and in
dustry intead to concentrate on
increased sales volume.
1T is apparent from our report
from all parts of the country" he
said, that the governments spend
ing program has already had a
good psychological effect on bust
ness.
Businessmen are coming out of
their shells and are beginning to
look to future business.
They're getting away from the
day to day outlook"
Imperial Valley press., 1938-08-12
Bright Future
Predicted for
!. Y. Building

A particularly bright future was
pictured for the building trades this
autumn in Ell Centro and Imperial
Valley, according to survey OF
leading contractors. Although con-
structiCn has slowed down consid-
erably in the last month, builders
an imposing list of proposed con-
fall indicate a minor BOOM
Explaining the drop in activity
as seasonal and the normal result
of hot weather and an exodus OF
vacationists, contractors mentioned
an imposing list Of proposed con-
struction, not yet at a stage TO
make public. The proposals in
cluded both residential and busi-
ness building, not only in FL Cen
tro but in other valley cities.
Several of the most enthusiastic
builders predict that fall building
will go far toward relieving the
admitted winter housing shortage
in the valley.
Imperial Valley press., 1938-08-12
CALIPATRIA RESIDENTS IN VARIED
VACATION PURSUITS

William Corn is in Los Angeles
for a visit with his family who
are spending the summer there,
They expect to go north on vaca-
ton trip if Mrs. Corns health
will permit.
Mrs. Elberta Harwood and r.
NJ. Chapman were married at Yu-
ma last Saturday. Mrs. Harwood
comes from San Francisco where
she has lived for several years
They are now at home at the
Chapman residence on Bonita
street.
Mr.. and Mrs. E. E. GroSvenor
left Friday evening for vacation
trip which will take them as far
south as Mexico City. They drove
to Los Angeles where they were
joined by Mr.. and Mrs. Paul Slog-
gett. sister and brother-in-law of
Mrs. GroSvenor. who will make the
trip with them.
Mrs Ida Myers returned Sunday
from a three weeks vacation spent
at San Marino visiting her daugh-
ter. Mrs. Paul Sloggett. and her
husband at Santa Ana Her grand
daughter. Claire Sloggett, came
home with her to stay several
Imperial Valley press., 1938-08-12


Mr.. and Mrs. Wilson Moore are
spending a months vacation in
northern California and Oregon.
They expect to visit Miss Loie
Montgomery, sister of Mrs. Moore,
at Oakland and then drive to Tilla-
nook, Oregon. where Moore expects
to spend much of his time fishing
while his wife visits relatives there
Leaving Sunday morning Mr.. and
Mrs. Albert Pond and children,
Janet and Shirley, went to Klam-
ath, Oregon where they will meet
Mr. and Mrs. L. NJ. Quick for an
extended vacation and fishing trip
Mrs. w E. Gullett and children
Betty. Billy, Mary and Jackie left
Sunday for Pacific Beach where
they will vacation for the next
three weeks.
Mr.. and Mrs Lester Eddins and
Peggy Ann are spending their vaca-
ton in San Diego. Mrs Eddins and
Peggy Ann will stay for the re-
mainder of the summer. Eddins is
expected to return to his business
here in a short time.
After spending their vacation
at Bishop. Mr.. and Mrs. Clifford
Bedford and Rita Mae have re-
turned TO their home here. They
also visited Bedfords parents at
Ontario.
Mr.. and Mrs. B. L. Major and
children, Nancy and Richard, are
on vacation trip which will take
them as far north as Vancouver.
Major is Southern Pacific agent
here.
Fred AlbertS has taken his moth
er TO Banner where she will spend
the remainder of the summer.
Mr.. and Mrs. w. E. Young and
Billy and Geraldine have gone to
Long Beach for a vacation.
immigration offices have been
re- established at inland after an
absence of several years. Six men
are already located and others will
follow as soon as living quarters
can be obtained NJ. L. Ingram is
in charge Of the station.
Mr.. and Mrs. Harrison Martin
and Robert returned home Sun
day after spending ten days on
the coast.
Mrs. Ray Simmons with her chill
dren, Ray and Betty, are visiting
Mrs. Simmons mother near Cotton
DR.. J. A. Wallace and DR.. w. D.
CHATTER expect to leave this week
for a fishing trip which may take
them as far as Colorado. Dr. Wal
lace expects to go to Denver before
he returns where Mrs. Wallace is
visiting her parents, Mr.. and Mrs.
A. N Walstrom.
Imperial Valley press., 1938-08-12
Garden Burglar
Hunted by Police

A light fingered garden ehthusl-
asst was sought by police here Fri
dav when, for the second consecu-
tive day, an Ell Centro resident
reported theft of gardening equip
ment.
Mrs. Harry Rice, 542 Olive ave-
nue., told police a 16-inch lawn
mower was stolen from the back
ward of her home some time
Thursday. Tracks showed it was
rolled west through the alley, Of
ficers said. Thursday Mrs. H. K.
McClimans reported theft of SO
foot garden hose from her front
lawn.
Imperial Valley press., 1938-08-12
MERCHANDISING NEWS NOTES

such as; canned fruits, fish, dried
beans, flour, etc, it is expected
these prices will be on the uptrend
this fall if business improves as
the majority of economic experts
say it will. Present low prices are
due to record crop yields and So
called recession conditions.
l. V. Hardware company adver-
tised it's new 1899 line of RCA-Vic-
tor radios during the past week
The new line is made up of many
beautiful models of both console
and table types. Practically all
models have electric tuning. They
have already attracted wide inter-
est, according to Warren Currier,
l. v. sales manager.
McNcece & McNeece and Fire
stone Auto Supply and service
stores have continued advertising
straight through the summer in
their usual consistent manner Both
firms report satisfactory results in
spite of the fact that some people
say there's no business
Mr.. Dealer: 1t pays to push mer-
chandise that the maker helps to
sell.
Imperial Valley press., 1938-08-12
Children Born at
E Centro Hospital

Mr.. and Mrs Howard Swink are
the parents of a daughter born
Thursday evening at 5:25 pm. at
the FL Centro hospital. The little
girl weighed six pounds, nine nd
three-quarters ounces.
Another girl. weighing six pounds
was born at the hospital Friday
morning at GAO am. to Mr.. and
Mrs. J. H. Bates of the El Centre
district.
Imperial Valley press., 1938-08-12
VALLEY USED AUTO
PRICES BELOW COAST

According to a valley resident
who went to San Diego to buy
used car, local automobile dealers
are selling used cars of the same
model for less than San Diego used
car marts. Il came home and bought
one for $50 less" he said.
Imperial Valley press., 1938-08-12
INDEPENDENTS SLATED
FOR CANADA DRY

Plans are being made to appoint
independent bottlers in selected ter
ritories to bottle and distribute Can
ada Dry beverages and thus secure
more wide distribution. particu-
larly in the smaller markets.
Imperial Valley press., 1938-08-12
Churches Invite Attendance

high and Senior Epworth leagues
(combined) 7:30 pm. FRoy Thomp-
son S lawn. Devotional leaders
alternate after which games and
light refreshments will be served.
Evening worship. Gas to 7:30
pm. until Sept 5 Union VesperS
in Recreation park. Six churches
Imperial Valley press., 1938-08-12
CONTRACTS APPROVED
FOR TWO COMPANIES

During the past week contracts
for many years advertising in the
Post-Press have been approved for
Projection Stove company and
Schenley Products company. Botf
are regular advertisers.
Imperial Valley press., 1938-08-12
TWO DIVORCES
GRANTED HERE

Superior Judge R. d. McPherrin
Friday had granted two interlocu-
tory DEGREES of divorce to Imperial
Valley residents. John Nathan Lit
tie won a decree from Mrs. Emma
Lee Little on grounds of desertiO1
and Mrs. Herminia B. Alvarado
was granted a decree from Ralph
Alvarado on grounds of desertion
and extreme cruelty.
They'll Bring You a Profit
Thru Want-AdS!
Imperial Valley press., 1938-08-12
MOVIES WILL SPEND
$500. 900 IN PAPERS

Motion Pictures Producers and
Distributors of America have de-
cidsd to spend 100000 in newspap-
ers exclusively starting about Sept.
/. Every daily newspaper in the
country will be used.
Imperial Valley press., 1938-08-12
SENTENCED TO JAIL

Judge I. I. Mayfield of the Holt
vile justice court Thursday SEN
fenced Jack Morris, AZ, to six
months in the Imperial county Jail
for disturbing the peace and de-
stroying city property.
Imperial Valley press., 1938-08-12
FIRST METHODIST
HOltyille

John Wesley Grande. pastor
Schedule From Aug. l to Sept Is
Church school, 8:45 to GAS am.
Robert Mercereau, Asst Gen.
Supt.
Young Peoples Societies: Junior
Imperial Valley press., 1938-08-12
SALVATION ARMY
6S5 Broadway

SALVATION ARMY
6S5 Broadway
Adj. Lee Montgomery in charge.
Jail service, 8 am, county jail.
Sunday school, 10 am.
Holiness service, IL am.
Young people. $50 pm.
Open air service, 7 pm.
Indoor service, 7:45.
THURSDAY
Open air service, 7 pm.
Indoor service, 7:45.
SATURDAY
Open air service, 6 pm.
Indoor service, pm.
Imperial Valley press., 1938-08-12

Advance style reports show that
men will get more for their money
when they purchase a hat this
fall and that women will get less!
Mems hats will have slightly wider
brims and women's will be smaller
than they have been for years.
Imperial Valley press., 1938-08-12

Here's a row variation of the
lovely ladies once adorning the
bow-sprits of wooden sailing
vessels. Natalia Allison, of Mi
ami, who is pretty enough to
have modelled for one of those
old-time figures. takes herself
sailing-literally-in Miami wa
ters by means of a sail strapped
to her body. 1t is rumored that
when the tropical wind fails
her. she blows herself home.
Imperial Valley press., 1938-08-12
CHURCH OF THE NAZARENE
8th and Orange

HaTOId W. StanfIeId, pastor
Church school, GAS am; Lovejoy
Irwin, superintendent.
Morning worship, 11:00.
Juniors and Young People, $50
Evening worship, 7:30; Evangelis-
tic Service.
pm.
Imperial Valley press., 1938-08-12

Invention of a powerful death
ray" so potent it can cut quarter
inch steel plate at 300 yards and
wither human or animal bodies
IS claimed by Major Arthur w.
Marchant, construction engineer
of Somerville. Mass.
Imperial Valley press., 1938-08-12

Advertising doesn't cOst-it PAYS!
Imperial Valley press., 1938-08-12

The best dressed men will wear
little more color, broader shoul-
ders and more slender Waistlines
during the coming clothing season.
Fabrics this year are considered
of higher quality than those of the
past few years. Sportswear will con-
tinue to be very popular.
Imperial Valley press., 1938-08-12
cooperating.
SEELEY COMMUNITY

=. J. Smith, pastor
Church school, 1000 am.
Morning worship II am.
Evening worship, 8 pm.
Imperial Valley press., 1938-08-12

Mr.. Dealer: 1t pays to push mer-
chandise that the maker helps TO
sell.
Imperial Valley press., 1938-08-12

B. l.. Hamburger, Sears Roebuck
company manager, recently return
ed from a buying trip TO Los An
geles. Hamburger purchased a large
stock of Christmas toys, saw the
new Silvertone line of radios, which
he stated "is the finest I've ever
seem" and selected a complete line
of Christmas gift novelties.
A survey of FL Centro grocery
store proprietors and managers
shows that while food prices tend
10 be lower in many lines now,
The Daily Alaska empire., 1938-08-01
PENNSYLVANIA IN UPROAR ON
 CRAFT CHARGES
Legislature Takes Case Out of Hands of Grand Jury
 Court Opinion

HARRISBURG, Pa. Aug. 1. = Judge Paul Schaeffer today held that the Pennsylvania legislature could not suspend the grand jury investigation into political graft and corruption charges against Gov. George H. Earle and 13 others high in state Democratic ranks.
 Legislation to permit the Gen. eral Assembly to take the projected inquiry away from the grand jury and place it in the hands of Leg islative Committee, was passed last Saturday and signed by the Gov ernor.
 Judge Schaeffer gave his opin- ion on petition of District Attor- ney Carl Shelley, in charge of the grand jury. The inquiry is based largely on accusations growing out of Pennsylvania spring primary campaign.
The Daily Alaska empire., 1938-08-01
EXPERTS ARE PUZZLED OVER
 NO WRECKACE
 BEING FOUND
Searchers Find No Trace But Belief Still Prevails Flying Boat Safe Out
 side of Search Zone

MIAMI, Aug. IA new note of optimism is sounded here today as the apparently hopeless search for the lost Hawaii Clipper, with six passengers and crew of nine aboard, by Navy and Army craft ended the fourth day of the far flung search.
 Terse reports found nothing" continue to be received but aero- nautical experts of the Philippine Department of Communications ex- press belief that the 26-ton flying boat might still be afloat.
 To support this theory the ex- perts point out that notwithstand- ing the intensive search of the area where the clipper was last heard from there has not been found a single bit of wreckage, only an oil patch that might have been caused by dumping operations.
 The experts also state that the clippers radio might have failed after the last report and the clipper left it's course for some unknown reason and landed at a spot outside of the present search zone.
The Daily Alaska empire., 1938-08-01
Ambergris Found
 By Boat NOrIand
 Floating at Sea
Halibuters Bring in Seven Pounds of Precious
 Whale Secretion

Out in the deep of the Pacific Ocean where the Gulf of Alaska is embraced by the rugged shores of the Territory on three sides, a whole got sick and emitted small fortune for six halibut fishermen ambergris.
 Carl Swanson, fisherman on the halibuter Norland, last week spotted a whitish substance floating near the boat. Putting about, "just for the fun of it" the men picked up the lump and brought it to Juneau.
 It has not been absolutely de- termined whether or not the sub stance is the rare ambergris or not, but minor tests indicate a strong possibility that the stuff is genu- inc.
 pr. c. c. Carter, and his nurse, Mrs. Bonnie Ramsay, conducted what tests were advised in an en- cyclopedia, and found results coin ciding with ambergris description.
 Ambergris, defined, is a solid sub stance secreted in the intestines of whales, is gray, black, and white, with variations, and smells highly A sick whale throws up the secreted concretion on rare occasions.
 Highly valued for use in making expensive perfumes, and in oriental medicines, ambergris brings all the way fom $20 to s100 an ounce.
 The piece found by the Norland fishermen weighs seven pounds two ounces, and if worth $50 an ounce, represents considerable money.
 Fishing off Cape Sucking, near Yakutat, the floating ambergris was seen by Carl Swenson, working on the deck, setting gear According to fishermen's rules, such booty is share" money.
 Aboard the Norland, owned by I. Goldstein, is Carl Swanson, Tom Sandvik, Ole Welle, Olav Hemness, Pete Hansen and Martin Tenneson, all Juneau men.
 A small chuck of the believed ambergris will be sent to the Uni versity of Washington for analysis.
 When the Norland unloaded at the fish mart yesterday, 21,000 pounds of halibut worth approxi- mately $140O to the fishermen, were sold = result of several sleepless nights and days of work while wrapped in a watersoaked edition of The Empire, lying in the pilot house, was seven- pound piece of ambergris- is hoped-that will be worth several thousand dollars more than the ten tons of fish.
The Daily Alaska empire., 1938-08-01
BABY CLIPPER NOW ENROUTE
 TO THIS PORT
Experimental Ship Making Several Stops Between
 South and North

FORT WORTH, Tex, Aug. 1.- The 1O-ton Pan-American baby clipper flying from Miami, Fla, to Juneau, Alaska, on an experiment tai trip toward linking the United States and Alaska by air, is expect ed to arrive nere during today.
 Airport officials were notified last night that the big amphibian landed at Houston last night and would remain there overnight for repairs.
 The baby clipper was begged down at Houston as the result of dam aged rear tail wheel.
 The clipper will go from here to Fl Paso, then to the coast, stopping at San Francisco and Seattle en- route to Juneau.
 Aboard the clipper are Capt. John Martin, at the controls; J. Norman Gentry, John D. Donnelley and Earl Martin.
The Daily Alaska empire., 1938-08-01
7RUITT REPORTS
 ON ALIEN CASES
 IN BRISTOL BAY
Between $l5,000 and $l6,- 900 Assessed in Fines
 Against Fishermen

Approximately 150 om plain t S were filed against alien fishermen in the Bristol Bay region and more than half were convicted and paid fines totaling between S15,000 and $16,0OO, according to Attorney Gen. eral James s. Truitt, who returned to Juneau on the Mount Mckinley after prosecuting the cases with District Attorney Joe Kehoe of the Third Division. The actions were brought under the Territorial law which prohibits aliens fishing in Alaska waters.
 Most of the men were fined $2OO and sentenced to 30 days in jail, the jail sentences being sus- pended on the payment of the fines,' the Attorney General said. ''The fines were paid in all cases, with a few exception where ex- tenuating circumstances caused us to recommend leniency. One was the case of an elderly man who had lived in Alaska more than 30 years The majority of the cases, however, were straight violations of the law by Outside fishermen. All but nine of those convicted were from the Outside, most of them Italians, Films, Mexicans and so on from San Francisco. We not only fined the fishermen, but we warned the canneries not to bring in aliens again or they would pay the fines next time"
 The checkup was made, Judge Truitt said, through having the fishermen file their applications for licenses with the canneries this year and in their applications it was necessary for them to state whether or not they were citizens. Some had first papers, he said, but exam ination in most cases revealed that the first papers were IS to 20 years old. Most had no papers of any kind, he said.
 "The canneries worked in full accord with us after they found out what we were after" the At torney General said. We sent out word to the superintendents that we wanted certain fishermen to re- port and they saw to it that they reported. U. s. Commissioner Will jam Began of Naknek, held court wherever it was handy. While many of the cases were in Naknek, we
The Daily Alaska empire., 1938-08-01
Plane TaiIspinS,
 Two Women Die

AVENAL, California, Aug. 1.-- Two women were killed and Pilot William Downs was injured, per- haps critically, when plane went into a tail spin over the Avenal Airport and crashed from an alti- tude of 300 feet.
 The dead are Mrs. Thomas Hutch inson, and Mrs. Fay Downs, both Avenal aviatrixes.
 Witnesses said the plane appear ed to have motor trouble as it approached the airport.