davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1938-09-06
WHAT CAUSES
BUSINESS FAILURES?
NogaleS Herald)

(Nogales Herald)
Writing in the Saturday Evening Post,
Albert w. Atwood discusses the appall-
ing mortality rate in the field of retail
business. Stores are started, run for a
short time, and fail-and their places
are Immediately taken by other stores
that repeat the cycle.
This has resulted in a flood of legisla-
ton designed to lessen the retail death
rate. But, as Mr.. Atwood observes, THE
long, cold stark record of business eX-
perience is that brains, git-up-and-git
and efficiency cannot be implanted by
law . Failure, insolvency and bank
ruptcy are not primarily to be done
away with by legislation
The basic reason for most of the
thousands of retail failures can be ex-
pressed in a rd-incompetence. Mr..
Atwood states that a careful survey
made of the stores in one trade in a
Western state showed that half of their
proprietors went into business not be-
cause they were experienced and fitted
for it, but simply because they were out
of work and starting store on a shoe
string seemed the easiest thing to do.
A Department of Commerce survey in
a typical large Eastern city showed that
"a per cent of retail failures were of
stores whose owners had no previous
managerial experience and little or no
business knowledge. In another study
of retail failures, eleven owners blamed
the business depression for their insolv-
ency. But further inquiry brought out
the fact that none of these men had good
credit ratings at the time of starting
their businesses, that two had failed pre-
viously, and that six were actually in
solvent when their stores opened their
doors for the first time.
Here is the answer to those who would
attempt the impossible task of using the
law as barrier to failure for the incom-
petent and inadequately financed mer-
chant. When legislation is used to ham,
string the efficient store, of whatever
kind, the consumer is robbed and the
dead hand of bureaucracy brakes the
wheels of progress. So long as inexper-
fenced people insist on going blindly into
retail business, the failure rate will re-
main excessively Highland nothing can
be done about it.
Imperial Valley press., 1938-09-06
WE'LL III
TeIIYou..
says
Bob Burns

1 don't know any profession that
calls for more of knowledge Of
human nature than the advertis-
ing business. You've not only got
to know how to tell your story
convincingIy but you've got to know
how to reach the most number of
people with your story.
One time a. fella told Hugh
Park he wanted to get some pub
Iicity and he says, "HOw can 1
reach the greatest number of peo-
ple-thrOugh the newspapers, ra-
diO, bill boards, or street car ads?"
Hugh says, "Well, if you want'a
reach the greatest number of peO-
pie, make a secret out of it and
tell Peachy Simms! She has a
guaranteed circulation of 4,O00!"
Imperial Valley press., 1938-09-06
Famous SAVINGS

Maj. Alexander De Seversky fits
west across the continent in slight
ly more than 10 hours, knocking
nearly an hour and half off the
previous record and giving new
demonstration of the unbelievable
speed man can command when he
takes TO the air.
Meanwhile, Secretary of Agricul-
ture Wallace announces details OF
a new scheme to help the farmer,
and a substantial number of federal
dollars are marshaled for a new
attack on the perennial farm prob
lem. And this, if you care for
contrasts, can be taken as a DEM
onstration of the snail-like Slow
ness that can afflict man when he
has to tackle something intangible.
For Americas farm problem is
older, in point of years, than the
airplane itself. Before the Wright
brothers invented the airplaae the
farmer was crying for help-and
with good reason, too, Congress
after Congress has Wrestled with
the problem. Many secretary OF
agriculture has had his crack at It,
Presidents have spoken 'weightily
of it, and have dedicated them
selves to the job of doing some
thing for the farmer
Yet the problem remains unsolved
The speed that we can display with
our machines is simply non-existent
when we come up against the busi-
ness of solving a problem in econ
omics. In that realm we have
Imperial Valley press., 1938-09-06
DRESSER SOUNDS
SOMEWHAT PALER
(Haverhill (Mass.) Gazette)

(Haverhill (Mass.) GaZette)
Not so many years ago, Theodore
Dresser, great American novelist, was
recognized as distinctly Leftist writer,
so friendly with Communists that many
persons believed him to be member of
the Communist party. We recall that
he was something of an idol for the
young Reds and once lectured in Haver-
hill under Communist uspices-deliver-
ing good Leftist speech, too.
When he was interviewed in Boston,
however, on his return from Europe he
talked in tones somewhat contemptuous
of Marx, prophet Of Communists.
Most of the great national leaders to-
day, he said-Mussolini Hitler, Stain,
and Roosevelt, are making a very good
thing out of Karl Marks theories.
The leaders, who one way and an
other are profiting by Marxism, are hav-
ing enormous influence on the lives of
millions of persons, but, said Dresser,
some day they will die and the people
will go on as before.
This is an optimistic, long range view
of condition too remote to do odsters
like ourselves much good We find much
more of interest in reading in and be-
tween the lines of Dreser's words evid-
ence that, at least, he is as scornful of
the extreme Leftists as he is of the ex-
treme Rightists.
Imperial Valley press., 1938-09-06

ed with this boy on general subjects
not once on school or lessons, nor
did 1 suggest anything in the way
Of parental expectations. He i'm
pressed me as being unusually well
informed for his years; he was
courteous, he had poise. his eyes
shone with integrity. He was in
fact boy who would impress any
person except perhaps, his teacher.
Well, today I'm writing those
parents a letter which I hope will
help them. Here are some facts
I've included:
Walter Scott, the great English
novelist, was classed as a Ounce
at school.
Robert Burns, Scotland's honored
poet, was "a dull boy-good only
at athletics"
Philip Sheridan, though a fam
GUS dashing cavalry officer who
played such a large part in the
Civil War, was presented to his
teacher by his own mother as being
an incorrigible, and woefully stu
pid.
Thomas A. Edison, famous inven-
tor, had only three months of
schooling in his entire life.
had thought of these men as
I looked into the honest eyes of
that sturdy little boy the other
evening, and l wondered who,
through lack of understanding, was
responsible for his not making the
grade. And I'm writing this with
the hope that it may cause some
parent or teacher to stop and think
before blighting the career of some
little boy or girl through branding
him as stupid and developing in
him an inferiority complex which
he may never overcome All he pos
sibly may need is understanding.
Here's an idea that may help
you earn money this summer. I
found it in the Sales Scrap Book
Magazine for June. 1t was con-
tributed by E. A. Schulze, of Los
Angeles, California.
After several years of persis-
tent work in my state as salesman
for reputable pharmaceutical
house, 1 took an extended vaca-
ton trip covering some 5000 miles.
During the nine weeks trip I pur-
chased several lots of souvenir
postals, had them printed and then
mailed them to my customers and
as a postscript I said that some
one at my home address would give
prompt attention to mail or phone
orders. My commission on these
orders during my absence paid my
trip expenses.
My customers appreciated these
cards and greetings
Imperial Valley press., 1938-09-06
Legal Advertisement
CERTIFICATE OF BUSINESS
Fictitious Firm Name

The Undersigned does hereby GER
tify that they are conducting
wholesale magazine business at sic
Euclid, Ell Centre, California, under
the fictitious firm name of
FRONT ROW NEWS co.
and that said firm is composed of
the following persons, whose names
and addresses are as follows, to-
wit:
NEWSSTAND DISTRIBUTORS, a
Corporation organized under the
laws of the State of California, To-
Gated at 1856 Glendale Blvd, Los
Angeles, California, of which Cor
poration MORRISON B. EGBERT
is the President.
Witness his hand this 10th day
of August, 1888.
MORRISON B. EGBERT,
STATE OF CALIFORNIA, }
County of Los Angeles } IS.
On this 10th day of Aug, AID, 1888,
before me, E. H. Bayliss, Notary
Public in and for said County and
State. personally appeared Morri-
son B. Egbert, known to me to be
the person whose name is sub
scribed to the within Instrument,
and acknowledged to me that he
executed the same.
IN WITNESS WHEREOF, have
my official seal the day and year
m yofficial seal the day and year
in this certificate first above writ
ten.
f. II. BAYLISS,
Notary Public in and for
said County and State.
(A16-23-30 a. SO
Imperial Valley press., 1938-09-06
News Behind
the News
Var in Union Ranks
LelUis Us. Martin

WASHINGTON. - War between
John l.. Lewis and President Homer
Martin of the United Automobile
Workers Union is certain unless
someone backs down. Lewis wants
reinstated the five big union Off
cials expelled by Martin. Lewis then
asks temporary C. l. O. control in
all disputes. Martin refuses to put
the unions affairs in C. I. o. hands.
This strife torn organization
which boasted 100000 members in
better days, stretches from the farm
implement to the aircraft industry.
Lewis hopes to save it from dis
integration. Whatever the merits of
the argument between U. A. w.
factions, clash of personalities
and ambitinos is obvious. Here are
outstanding personalities as seen
briefly in Washington conferences:
HOMER MARTINI: A former Bap-
tist preacher, he regards himself
as a man of destiny. He is pompa-
doured, often boyish in manner,
bespectacled and of ruddy COM
plexion. He is feet 10 inches tall
and weighs ITO pounds-"of steel"
his friends say. He lifts weights
every day and once was hop-skip-
jump champion.
No liquor or smokes for Martin.
Carries a gun for protection. His
voice has a trace of evangelical
twang as he calls you Brother.
He is married, has two children,
lives on a $4,000 salary and is con-
sidered entirely honest.
RICHARD FRANKENSTEEN: An
expelled U. A. w. vice president at
81, he stands more than 6 feet,
weighs 244 pounds and makes a
handsome figure. He played college
football and worked summers in a
Dodge plant. Graduating from Day.
ton University in 1882, he expected
to get a teaching coaching job, but
had to go to work as an automo-
bile body instead. When
unionization came he was soon
elected head of a bargaining unit.
WYNDHAM MORTIMER: An
other expelled vice president, once
Martins chief opponent for the
presidency. Often accused of Com
munism, he is Sd, has a wife and
one child, looks and talks like
small business man. Looks like ALT
Landon. Quiet and reserved-in pri-
vate conversation, at least.
He is self-educated. Entered the
Pennsylvania coal mines at age of
IL, became union member at 16,
later was a machinist in first the
steel, then the auto industry. Wears
ordinary gray suit, sport shoes, ana
rolled socks. Three years ago was
elected to high union office.
Martins foes say Martin is in
competent, demagogic, suspicious,
and consumed with desire to build
his power. Martins friends say
Frankensteen is politically ambiti-
Gus, that Mortimer violated peace
agreement by speaking against
Martin and that the opposition tried
to oust Martin by trickery.
Imperial Valley press., 1938-09-06
LEGAL ADVERTISEMENT
IN THE SUPERIOR COURT OF
THE STATE OF CALIFORNIA.

LEGAL ADVERTISEMENT
IN THE SUPERIOR COURT OF
THE STATE OF CALIFORNIA.
In and for the County Of Imperial
SUMMONS
No. 1924
IMPERIAL IRRIGATION DIS.
TRICT, Plaintiff.
MAUDE MASON, MARIE MAT
LOCK, MARIE T. MATLOCK, G.
S. OzENBERGER, SECURITY
TITLE INSURANCE AND GUAR
ANTEE COMPANY, a Corporation,
as Trustee, ct al, Defendants.
Harry w. Horton & George r.
Kirk, Attorneys for Plaintiff.
THE PEOPLE OF THE STATE
OF CALIFORNIA send greetingH
to MAUDE MASON, MARIE NATL
LOCK, MARIE T. MATLOCK, G.
S. OzENBERGER, SECURITY IT,
TLE INSURANCE AND GUAR
ANTEE COMPANY, a Corporation,
as Trustee, JOHN DOE, JANE
DOE, RICHARD ROE, JOHN DOE
COMPANY, Corporation, RICH
ARD ROE COMPANY, a Co-Part-
nership, and JOHN DOE as Ad-
mlnistrator of the Estate of RICH
ARD ROE, deceased, Defendants.
YOU ARE HEREBY DIRECTED
TO APPEAR and answer the Com
plant in an action entitled as
above, brought against you in the
superior Court of the County of
Imperial, State of California, with
IN ten days after the service on you
OF this Summons-if served within
TINS county; or within thirty days
II served elsewhere.
And you are hereby notified that
unless you appear and answer as
above required, the said plaintiff
Will take judgment for any money
or damages demanded in the COM
plant, as arising upon contract,
or 1t will apply to the Court for
any other relief demanded in the
Complaint.
Given under my hand and the
seal OF the Superior Court of the
county OF Imperial, State of Cali
fornia, this May "a, 1888.
w. j. McCLELLAND.
o9EALo County Clerk.
BY CITHA LAMSON, 4
Deputy Clerk.
'H@-s-lo-23-30, S6-13-2O-27, O4)
Imperial Valley press., 1938-09-06
Bruce Cation Says
= The Planes Shoot By, and Man CrawIs On

hardly advanced out of the horse
and buggy era.
To say all of this is simply to
say that we know all about working
with machines but very little about
working with people.
1t sometimes looks as If there
were no limit at all to the things
we can achieve in the realm of
mechanics. Whether it involves
building a plane that will travel
faster than the plane somebody
broke records with last year, or
demming a river that has SO tar
been beyond control, or devising a
machine more efficient than one
already in use, we can usually be
pretty confident that the thing
will presently get done. Our en-
gineers and scientists are canny
folk, and if the world today con-
tains any miracle-workers. they
are the men.
But when we begin dealing with
people, rather than with machines,
our skills seem to leave us. Mr..
Wallaces continued graphing with
the farm problem is just one case
in point In almost every COM
parable field the story is the same.
Our inability to cut the depression
off short is the most striking in
stance of all.
Someone will break de Seversky'SN
record, probably, before the ink is
dry on this column of type. That
record, in it's turn, will fall little
later. We can confidently look for
ward to continued progress.
But who will be bold enough to
say that this newest project of Mr..
Wallace's will at last do the trick?
Look ahead a quarter Of a century,
and one of the first things your
imagination shows you is some fu-
ture Secretary Wallace trying to
help the farmer.
Well be a great people If we
ever learn to handle human prob
lens as efficiently as we now handle
mechanical ones.
Imperial Valley press., 1938-09-06
One-Minute Test Answers

l. For 36 years, the 18th of June,
1902, being the date the reclama-
ton act was approved by President
Theodore Roosevelt.
2. The Sainte Chapelle, in Paris,
built in 1245 by Louis TX.
3. The term is sometimes used
to describe motion pictures known
as WESTERNS.
Imperial Valley press., 1938-09-06

promise, h a q
failed to pass
He had not only
failed in his eX-
aminations, but
t h e headmaster
had written the
parents that the
students m o S t
desired by the
S C h ool W ere
those who made
the grade. 1 talk
Imperial Valley press., 1938-09-06
Grab Baq
One-Minute Test

l. How long has there been
United States reclamation service?
2. What building is considered
the most perfect specimen of pure
Gothic architecture?
3. What is meant by a horse
opera?
Imperial Valley press., 1938-09-06
DALE
CARNEGIE

I had dinner the other evening
at the home of a friend and took
part in a bit of family life that
set me to thinking. The young
son. who had always given such
Imperial Valley press., 1938-09-06
Thoughts for the Day

Woe to him that buldeth his house by unrighteous-
ness, and his chambers by wrong; that useth his
neighbours service without wages and giveth him
not for his work-Jeremiah 22:13
Imperial Valley press., 1938-09-06
TOday's Horoscope

Folk born today are apt to be
misunderstood by their associates.
This is because they prefer to work
ou their own problems, which they
do magnificently.
Imperial Valley press., 1938-09-06
LEGAL ADVERTISEMENT
UNITED STATES DEPARTMENT
OF THE INTERIOR
General Land Office
District Land Office
Los Angeles, Calf.

LUIS ftllBcitS, Sdlll.
August 5, 1888.
NOTICE FOR PUBLICATION
Involving State Selections
Serial Nos. O53365, 053373, 053376
NOTICE is HEREBY GIVEN
that the State of California, De-
partment of Natural Resources,
Division of Parks, has filed in this
office, applications to select lands
under the provisions of the act
of Congress, approved June 20, 1886,
(49 Stat, 2026), described as fol-
lows
T. Is S., R. 9 E., S.B.M., Eh;
Lots 5, 6, 7, 8, 9, 10, II, 13, Is, 16,
II, 18, 10, 20, 81, %, 90, 25, 26, 81,
%, 30, 80, 81, 80 Sec. 7, Lots /, 2,
3, 4, NE; N1aSk Sec. 8, Lot l,
NE; NhS1A; SkSEA; SEA SWA
Sec. 9, E1s; E1ANWA; EkSWA;
Lots l, 2, 3, Sec. 16, Lots l, 2, 3,
4, 5, 6, 7 Sec. II, Lots 5, 6, 7, 8, 9,
10, II, II ,l3, IA, 15, 16, IT, 18, 10,
20, 81, %, %, "a, 25, 26, 81, %, 20,
80, 81, Eh Sec. 18, All of Secs. 10,
II, 13, IA, Is.
All OF Ine ABOVE described lands
are in Imperial County, California.
Any and all persons claiming ad-
versely the land described, or de-
string to object because of the
mineral character of the land, or
for any other reason, to the dis
posal to applicant, should file their
affidavits of protest or contest In
this office.
PAUL B. WITMER,
Register.
(Aug. 81, Sept. 7, IA, 81, 28.)
Imperial Valley press., 1938-09-06

A magazine writer asks us how
we'd like to earn 100000, and have
only $l50000 left after paying all
our taxes. We accept
Imperial Valley press., 1938-09-06
You're Telling Ne -

Senator Minton of Indiana wants
newspapers to print only the truth.
Sounds like a direct attack on the
fishing editor.
Imperial Valley press., 1938-09-06
Hints on Etiquette

The woman always precedes the
man when leaving as well as en-
tering a restaurant.
Imperial Valley press., 1938-09-06

A northwestern university profess
sor says people think with the
muscles as we'll as the brain. The
editor is going out to buy a set OF
dumb-bellS
Imperial Valley press., 1938-09-06
Words of Wisdom

I am a great friend to public
amusements; for they keep people
from yice.-Samuel johnson.
Imperial Valley press., 1938-09-06

BUY OR SELL. Twice as Well.
ONE "ApARTMsN nj FOK RENT
Want Ad Is worth 100 Signs
Imperial Valley press., 1938-09-06

Ralph Waldo Emerson said hap
piness was a perfume you could
not pour on others without getting
few drops on yourself.
Imperial Valley press., 1938-09-06

Ho for life among the New Gui--
nea cannibals, where, according to
a returned explorer, the men don't
eat their friends. In this country
they sometimes eat them out OF
house and home.
Imperial Valley press., 1938-09-06

A dispatch from Jugoslavia says
that brides sold as low as $3.50 at
a recent Gypsy festival. The man
at the next desk wants to know
how much a radio costs over there.
Imperial Valley press., 1938-09-06
Photographs

An Atlantic City man has won
a divorce because his wife insisted
ON working despite his protests.
Here, here, boys! One at a time!
Imperial Valley press., 1938-09-06

The inventor of a bullet which
penetrates bullet-proof vests says
it will prove great help to law
enforcement officers. Two and
two seem TO be making three these
days.
Imperial Valley press., 1938-09-06

A Dutchman has just set out to
cross the Atlantic alone in a small,
40 year old sailboat. Bejabers, the
spalpeens crrrazy to be attimptin'
q thing like that
Imperial Valley press., 1938-09-06

that brides sold as low as S3.60 at
a recent Gypsy festival. The man
at the next desk wants to know
how much a radio costs over there.
An Eskimo dog drifted 500 miles
on an ice floe. Is it hot enough Tor
you?
New taxes are levied on bach
elors in Italy. That's one place
where two can live cheaper than
one.
Warm weather recommendations
Read political speeches. Most OF
them leave us cold.
The most positive evidence of a
good and successful marriage, says
a Philadelphia rector, is consid-
cradle disagreement. We wish to
add. if the eardrums can stand it.
An Indiana farmer married a
neighbor because he was tired OF
his own cooking" We notice on
the same page that Leopold StokoW-
ski denied he intended to marry
Greta Garbo.' Do you suppose Gar
bo can't cook?
We got those primary elections
out of the way none too soon. Miss
America has to be chosen in Sep
tember.
Pearl Buck sees no important
difference between man and wom-
an. Evidently she never has been
in a baseball park on Ladies day.
Kenosha, Wis, has gone along
for nearly nine months without a
traffic fatality. What! No Sum-
day drivers?
Department of agriculture reports
success with a process of making
clothes out of skim milk. That
doesn't sound so strange, after ALL
We,ve seen several vests that look =
Imperial Valley press., 1938-09-06

Department of agriculture reports
success with a process of making
clothes out of skim milk. That
doesn't sound so strange, after ALL
We've seen several vests that look
ed very much like vegetable soup.
Imperial Valley press., 1938-09-06

An Eskimo dog drifted 500 miles
on an ice floe. Is it hot enough for
you?
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-11-22
SOCIAL CALENDAR


Meeting Robt Perry Chapter Order DeMoay 1880 Scot
fish Rite Hall.
Gulf Knights the Eagle meets
7:30 p. Golden Eagle Hall.
Sparkling Waters Rebekah Lodge No. ii. 1880
Cuba Lodge No. Is LOOF Varela Hail. 99 Elizabeth
street
Reorganization meeting Key election
of officers and reading of several act plays 1914
of
Reception by the City Key West for Col Bata and party
from $50 to at Casa Marina Private dinner
given by 1t. Col and Mrs. James D. MacMuen at Army
Barracks o'clock Gala Dance honor of the visiting
dgnitaries 10 Club given by Sociedad
de Cuba
WEDNESDAY,
No q Cabaeros de Marti p Varea Hail.
Scottish Rite meets m Scottish Rite Hail.
American Legion meeting Arthur Post No. %. 8
p m Legion Home
THURSDAY
Dr. Felix Varela Lodge meeting. ?. Varea Hail.
Meeting Club Annex, $3.50 p M
Rotary Club meeting 1915 ST. Pauls Annex
FRIDAY
Knights of Pythias Lodge p. m Pythan
Musical Society meeting at Residence of Mr.
and Mrs. Ralph Miner.
del Hogan No Cabaleros de Marti Varea
Hail. Sunday.
Boy Troop So meets Naval Hospital. 7:3O p.
Meeting l.. Golden Hail.
meeting of Sons of American Legion o'clock
Legion Hall Sunday
SUNDAY
Concert Key Hospitality Band m. Center Park
Hos de la luz No. 3, Marti Hail.
MONDAY
Meeting Boy Troop 81. Wesley Community
Sea Ship P. NJ. Golden Eagle Hall
Pythian Sisters meeting. p. Pythian Hall tr
Improved Order of Red Men. 7:3O m. Wigwam Hall
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-11-22
Entertainment At DiUision
Street School Much Enjoyed

Mccarthy, Little Willie and The
Gang, marionette show; Sew
enth Grade presented Coto and
his entertainers, which was a
heartily appreciated highlight of
minstrelSy.
From each room where the va
riouS shows were presented
could be heard yells and screams
of delight, evidencing that the
audiences were being entertained
to the fullest.
The Fortune Teller was not
only enjoyed by the children but
many of the adults took great
pleasure in hearing the keen and
fitting revelations told by the rev.
ealer of destiny.
Refreshment stands were well
patronized and the needs of pa
irons as well as performers were
filled after the excitement and
exertions of the evening. At 9:15
the crowds reluctantly left the
school after enjoying a delight
fully pleasant evening.