Imperial Valley press., 1938-07-29

Cl al llldJOl dCpl cSolOllS' 1901, loJi
1873, 1898. 1921, and 1929. Through
out all of these several depres-
sions we have had practically all
the causes and conditions that are
confronting us today, and yet, we
have always recovered from them.
Throughout the country FEAR
reignS supreme. Thousands and
thousands of people have become
"Defeatists" in fear of what the
future has in store-fear of taxes;
fear of labor unions; fear of war;
fear of the administration; and 81
other varieties of fear
Ebert Hubbard, one of Americas
greatest philosophers once said,
Fear clogs, faith lubricates.'
1t has always been a great mys-
terry to me how it is possible for
We Americans to loose faith in
our country when the United
States contains only per cent Of
the worlds area and per cent of
its population, yet it normally con-
SumeS 48 per cent of the worlds
coffee, SO per cent of its tin, Sc
per cent of its rubber, 20 per cent
of its sugar, 70 per cent of its
silk, SO per cent of its coal, 48 per
cent of its pig iron, and SO per
cent of its crude petroleum. The
United States operates 60 per cent
of the worlds telephones and tele-
graph facilities, owns 80 per cent
of the motor cars, operates 33 per
cent of the railroads, produces 70
per cent of the oil, go per cent of
the wheat and cotton, so per cent
of the coffee and pig iron and 40
per cent of the lead and coal of
the globe.
The United States possesses
about eleven billion dollars worth
of gold or nearly half of the
worlds monetary metal. 1t has
two-thirds of the worlds banking
resources. The purchasing power
of the population is greater than
that of 500 million people in Eu
rope and much larger than that
of the billion Asiatics.
1t is opportunity that brings out
the really great men. But, only
he is great who prepares for the
opportunity, who knows it will
come, and who seizes upon it when
it does come
DepressiOns Offer Opportunity
During the depression when so
many institutions cut down their
advertising appropriations and
miniiniZed the:r sa:es forces, is
the really great opportunity for
live, progressive institutions to
become leaders by increasing
their advertising and going after
business more aggressively.
A noted writer once said, "A
conservative is a man who is too
cowardly to fight and too fat to
run" These wise words fit many
of our business leaders today And
yet, scattered among them there
are a few business executives who
refuse to quit and who are TAX
ing the bull by the horns and 60
ing after business in a most ag-
gressive manner.
George w. Mason, president of
the Nash -Kelvinator Corp, is one
of the first business leaders to
start a real business building cam
paign. He originated the Ma
tional Salesman's Crusade" to i'm
prove business conditions. 1--WE are
convinced" said Mr.. Mason, And
we want to instill this conviction
in the minds of those who contact
the ultimate buyer that the sales
man, through untiring work, not
only creates the desire to own the
products made by other men, but
provides the employment that fur
nisheS a still greater market for
the countless products OF farm and
factory. We believe further, that
there are plenty of people left
with the ability and willingness TO
buy, if the salesman presents his
product so as to awaken a desire
for ownership, stronger than the
fears that have kept people from
satisfying their normal needs.
Sound effective selling methods al