The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1938-09-08
CASH PRIZES
OFFERED IN
MOVIE QUIZ
Industry Opens National
Campaign to Popular
ize Slogan


in national business. the motion
picture industry has thrown every
resource into production Of films
designed to jump the present
weekly attendance Of S5,OOO.OOO.
Stars, featured players, dlrec-
tors. writers, and thousands OF
extras and technicianS have been
concentrating every effort TO eS-
tablish the slogan, Motion Pic
lures Are Your Best kentertaln-
ment.
Even before other major bust
neSSes have launched new ears,
new clothes and other items for
the approval Of the American pub
lac, the film companies are out
with announcements of the most
ambitious products Of their his
tory.
So confident is the industry III
the distinction of It's product, II is
initiating Il nIillion-dollar adver
tisiny and publicity campaign 10
acquaint the public of this fact.
This drive will extend from Sep
TENDER I 10 December 81.
Most intrreStin" to the pubic is
S2oU,UUU prize contest ~ be
staged ia such i manner that
close knowledge Of motion PIC
Iures will be essential 10 qualify
@ny entrant for participation III
the J4O4 prizes, which will con
siSt Of u first prize OF S5O,OOO;
second prize of $4,000 and
third and fourth awards of SlO,-
600 each. The span of the con-
test embrace al pictures released
from August 10 October 81.
The contest tales the form Of
: "moyIe quiz concerning "a
ne,. film. the leading pictures Of
every producing studios program.
Since the Average movie-goer will
see approximately 30 films during
the period Of the contest, each
contestant will be required to an
swrr only 80 quiz questions out
IF the entire group.
Ali that amy contestant must
do L. enter the quiz Is To go To
his local theatre, get Il 32-page
booklet al the theatre and follow
the rules. The end of the booklet
contains :, blank page OH which
the contestant can state, IN 5O
words. ms preference among the
contest pictures he has seen and
his REASONS for the choice.
The questions will be listed in
the small "quiz" booklet issued to
each patron. To simplify 1t even
further. each question in the book
vii! .uYgrst several possible an
sWsr.. and the contestants must
tly t. check the correct answers
out Of those listed under each
Question:.
Tu~ first 80 questions answered
ia any order Will constitute each
participants official answer IN
the contest. The awards will be
issued on the basis of the great
est number Of correct answers and
the best JO-wOrd statement. Ia
the event Of q tie, the 5O-word
statement will form the basis Of
final decision.
To guarantee against Leaks.
questions and answers will be pre-
pared by a group Of New York
advertising firms working indie
pendcntly of each other, so that
no one person will know the an
swrr> 10 all the questions.
The Carolina and State theatres
here will participate in the con
test. and the management mas
already arranged for the booking
Of most Of the contest pictures.
Coming soon to the Carolina
will be such shows as the follow
ing. al Of which ART movie quiz"
pictures:
joe +. Brown. in the "Gladia-
tor" supported by June Travis;
Chester Morris in an action pic
ture Of the recent gang-busting
in New York. Smashing the
Rackets:" ling Crosby, Fred Nc
Murray and Elizabeth Patterson
in L musical comedy, Sing You
Sinners" Bobby Breen i'll another
mu.ical show entitled. breaking
the lee: Edw. G.. Robinson in an
other dramatic Characterization in
IL Am the Law; Kay Francis
with George Brent in Secrets Of
.an Actress; the long awaited
triumph Of Norma Shearer, Ma
rie Antoinette. starring Tyrone
Power. which will be at the Car
olina September 1919; and new
technicoior story Of the north
west. Valley Of the Giants"
which is already scheduled. Among
the October releases, Manager II.
F.. Buchanan has booked Deanna
Durbm in her latest picture,
That Certain Age" while the
Ritl brothers are making a new
film entitled Straight, Place or
Sh0w." set for the first week in