Evening star., 1938-09-11


their all-star opponents have provided
exciting moments for the fireside foot
ball fans and the increasing popularity
OF the pro sport insures it radio outlet
during the fall. All of the big inter-
collegiate games, of course, will be
network fodder.
Most extensive plans are those of an
Eastern refining company, which has
, lined up II independent stations and
20 sports announcers for its 1898 radio
menu. The firm will sponsor broad
casts of all major grid battles of
schools from Massachusetts, to Florida
and as far West as Ohio, which is
pretty far West to lot of Eastern
minds. The list of colleges includes
the University of Maryland, Carnegie
Tech. Cornell, Georgia Tech, Penn
sylvania, Ohio State, Penn State, Pitts
burgh, Virginia and Yale There will
be 1853 games covered.
The major networks have plans, too,
the National Broadcasting Co. having
designated Veteran Bill Stern as chief
football announcer and Columbia hav-
ing Ted HuSing back to wax enthu-
siastic over the air from stadium press
boxes.
The season begins, as far as the big
chains are concerned. September "a,
when Columbia and the N. B. C.-Blue
network will broadcast the Washing
ton-Mlnnesota tilt, N. B. Cred the
Southern California Alabama fracas
and Mutual the contest between Pitts
burgh and West Virginia.
WHILE football is limbering up and
preparing to sneak in and oust
baseball from the headlines and the
air-waves (and the box ofice), baseball
remains in the radio news. Mainly
1t remains there at the moment be-
cause you may not be allowed to hear
the world series while sitting quietly
at home beside the last julep of the
season, for the world series may not
have radio sponsor
The difficulty seems to be that no
radio advertiser wants to paw the
100000 price asked for the broad
cast rights, especially when it is felt
there will not be much of a contest,
no matter what team the National
League pits against the Yankees.
1t perhaps is a problem more for
the broadcasting chains than for lis
teners, however. The networks are hit
where it hurts when they can't sell
the series, but there is still the possibil-
ity that the event will be made avail
able by the baseball magnates as a
sustaining feature. That hurts. too.
because the cost OF the broadcasts
hicks each chain something like SIC. 900
to $4,000 = game.
ToDAYs FEATURES.
Mus1c-This evenings important
musical event, or at least one Of
them Is the return OF that automobile
manufacturers Sunday Evening
Hour" to the air WJSV, 81 for its fifth
annual season. This initial broad
cast OF the program for the fall is
OF note for bringing together two
concert figures who are known to
every music lover and maybe we
should say loved by everyone who
knows music-John Charles Thomas
and Eugene Ormandy. 1t will be
Mr.. Thomas nfth guest appearance
on the hour and the first OF four
weekly concerts to be conducted by
Mr.. Ormandy. leader OF the Phila-
delphia Symphony. The program.
Prelude to die Meistersin-
ger -------------W Wagner
Orchestra.
20 Thou Sublime Sweet Epenino
Star" from "Tannhauser,"
Wagner
Mr.. Thomas.
"Cldr de Lune" Debussu
Orchestra.
Air d'Herode," from "Herodi-
ode ---------- Mdssenet
Mr.. Thomas
"Sdcro Monte" Turjnn
II Heard Forest Praying"
De Rose
Mr.. Thomas.
ron the Road to Mandalay." Speaks
Mr.. Thomas and Chorus.
Finale from the Fourth SYM
phony" ------ TSchdikoDskv
Orchestra
"God Sdpe America" LDof
Chorus and Orchestra.
Pianist Ignace Strasfogel and Viola
Philo. concert soprano will assist the
stradivarius String Quartet on the
Music Hall" program (WMAL, 1l:30
amD. The program:
"Qndrtet in F Major" X.
"Dope Sono," Marriage of
Ff0dro --.----------M Mozart
Miss Philo.
= "Arie de Tnsnelda" Handel
Miss Philo.
italian Serendde" Huoo Wolf
Three movements from Piano
Quartet in G Minor, Opus
Mr.. Strastogel.
. Crete Stueckgold, famed opera and
concert soprano. will be the featured
guest artist on the Magic Kew
(WMAL, -.
The Grant Park Concert (WOI,. 81