Evening star. [volume] (Washington, D.C.) 1854-1972, 1938-09-24
REALTORS ROSTER
. LISTS 1883 FIRMS
Compilation of National
Association Is of Value
to Brokers.

A roster OF realtors specializing In
real estate brokerage comprising all
members of the Brokers Division of
the National Association of Real
Estate Boards, has just been issued
by the division. The roster lists 1893
individuals and firms over the country.
As new feature adding to the In
formation value of the current roster,
members were invited to furnish spe-
clf1c information as to the scope and
special character of their individual
business services and many of the
nrms listed have taken advantage Of
this opportunity. All firms listed are
definitely in the brokerage end of the
real estate business.
The compilation, Stewart B. Mat
thews, Chicago, chairman of the di-
vision. states, is expected to be Of
interest to institutional real estate
owners whose properties are in widely
scattered locations, as for example, in
surance company executives and chain
store organizations. and to be valuable
to all realtor firms in their inter-
city business relationships.
The roster was published as a
supplement to Freehold, magazine of
real estate, in its September issue.
Program Is Varied.
Commercial leases and their nego-
tiatlon under changing retail business
conditions, real estate advertising and
the reconsideration of advertising
programs to make the most of their
possibilities in today's market stua-
ton, and the whole subject of today's
real estate demands and their refiec-
ton in the organization of a real
estate brokerage business, Will be i'm
portant subjects before the Brokers'
Division of the National Association
at meetings it will hold in connection
with the coming annual convention Of
the association in Milwaukee. The
brokers' meetings together with those
OF the other specialized institutes and
divisions of the association in the
nelds OF appraising, property manage
ment, real estate finance, home build
Ing and land development will comprise
one important sector of the work of
the convention, which will be held at
the Schroeder Hotel, Milwaukee,
during the week of November z.
Herman H. Auerbach of the H. A..
Wolf Co.. Omaha, Nebr, will lead the
discussion on present conditions in
regard to commercial leasing.
Brady to Be Speaker.
Hobart c. Brady, Wichita, Kans.,
sales consultant for the National Asso-
citation and one OF the most popular
speakers in the field of real estate
business methods, will be an important
speaker on the brokers division pro-
gram. His talk will cover the whole
field of real estate sales.
Harry G. Hoffman, senior partner OF
Hoffman & York, Milwaukee, ad-
vertising specialists. will address the
division on real estate advertising. Mr..
Hoffman, who will speak on the whole
question of an effective real estate
advertising program today, is best
known to realtors for his experience
in connection with the Milwaukee
home show, which has been an impor-
tant activity of the Milwaukee Real
Estate Board for 4 number Of years.
Edwin v. Burke Of Burke IL Lynn,
Chicago, will address the division on
real estate sales management.
Important speakers already an
nounced by the division are Samuel
T. Hall, Philadelphia, executive vice
president OF the William I. Mirkil Co.,
who will talk on his own company's
unusual and successful plan Of Or
ganization for modern real estate
ONCE, and L. E. Frailey of the Dartnell
Corp. Chicago, expert on the psy-
chology of business letters. who will tell
how to draft successful real estate sales
letters.
Cups for Best Briefs.
Silver cups will be awarded at the
coming annual convention of the Ma
tional Association for the best sales
presentation of parcel of real estate
made by realtor- brokers office dur
ing the year.
The cups, offered by the brokers'
division of the association for the best
property brief" will be for the best
brief on residence, the best brief on
an apartment or hotel and the best
brief on business property. An exhibit
OF property briefs, conducted by the
division, will be convention feature
Each member of the division may
enter one brief for each class Of prop
erty. Exhibitors are asked to include
with the brief any interesting story
there may be of how it was used and
the results. This to be told briefly
and pasted on the inside trent cover
OF the brief. Decision will be on the
effectiveness with which the briefs
present the property offered for sale
from the viewpoint OF a possible pur-
chaser.
Judges will be Carlton Schultz
Cleveland; Leroy Ackley, Los Angeles,
and Kenneth S. Keyes, Miami
Entries are to be in not later than
Noyovobar