Henderson daily dispatch., 1938-03-09
ASSOCIATED PRESS AND CENTPA1 pprcc
Dot0eH Calls Upon State
To Welcome Its Visitors
Merchants in Strategic Posi- ton To Serve in That Cana
city, State Secretary Dec ares; Would Induce Vis;
tors To Come Back Again

any other group, they also probably
come into contact with visitors from
otner states more than any others.
AS result, the merchants of North
carolina are in a strategic position to
nelp make the State advertising pro-
gram a success or a failure For while
the state is providing the show win
! uow through its advertising campaign
| the merchants and other service
| groups must do the actual selling of
the State to those who visit it. North
Carolina people must do everything
| possible to induce visitors to return t.
| the State again and again and it is
| a known fact these visitors will not
become "repeaters' unless the people
they come in contact with while herr
the first time show a spirit of hos
pitality and freiendliness. The states
| advertising program will bring thous-
ands to North Carolina who have
never visited the state before ilut it
will depend upon the people with
whom these visitors come in contact
while here as to whether they return.
and eventually become North Carolina
residents
If North Carolina is to "clean up its
own bacn yard" and created a spirit
of hospitality among its people, it
must have the full cooperation of
every individual in the state and par
ticularily those individuals WHO come
in contact with the public. Merchants
of every classification must be made
to realize the Importance of their CO.
operation. They have q valuable as
set in sales people who are friendly,
accommodating anG intelligent, who
car answer simple questions concern
ing tho points of interest to be found
in their community, county, and state
Each merchant can be of invaluable
assistance to the Governors Hos
pitality Committee if he will conduct
his business as if he were a member
of the committee.
Today, North Carolina people can
appreciate better than ever before the
old saying that ITO Know Your State
Is To Like It Better" To sell Nortl
Carolina to others it's people must
know of its attra ctions It is proven
bal that the neighbours field always
looks greener, a distant state mora
romantic, a foreign country more pic
turesque, IIut it is equally true that
the state person lives in looks just
that way to a stranger. People come |
long distances to view North Caro-
lina's historic buildings, to admire its
picturesque scenery, to study it's geo.
logy and botany, to relax and recuper-
ate in it's health resorts, md to shop |
in its attractive cities and towns. But
very often a person who has lived IN |
a state all his life, knows little or
northing of the interesting things and
places which are only q few hours |
from his home. A person must know
his state before he can sell It.
Courtesy and friendliness have BEEN
made to pay large dividends in pri-
vate business, the same holds true for |
the State of North Carolina in its pre-
sent advertising campaign. Any mer-
chants establishment may gain FAM
abroad as a friendly place to show
and thus help North Carolina to gain
fame as hospitable place to visit and
live No business establishment can
possess a more worthwhile asset than
to have friendly people working for
it and North Carolina can not possess
a more worthwhile asset than to have
friendly people living in it. Such
condition only adds to the value of
the products it is trying to sell.