Milford chronicle., 1938-08-26
POPULARITY OF RECORDS
BRINGS OUT NEW SERIES
OF RCA VICTROLA MODELS

To satisfy the rapidly growing
public demand for recorded music
for home entertainment, a complete
series of fifteen new RCA Victrolas
has been engineered and built by the
worlds largest manufacturer of ra-
dio and phonograph instruments, ac-
cording to Mr.. Fisher. of the Fisher
Appliances Company, local radio
dealers.
These new RCA Victrolas fill ev-
cry possible need and are designed
to fit every purse and purpose" Mr..
4 Fisher declared. "The new instru-
ments range all the way from a
compact little portable phonograph
instrument to the 16-tube deluxe
phonOgraph-radio, and include rec
ord player attachments, handsome
table models and small and medium
sized consoles"
Mr.. Fisher pointed out that the
new RCA Victrolas, now being dem
onstrated in the showrooms of the
Fisher Appliances Company, include
nine phonograph-radio combination
instruments, three electric phono-
graphs, two RCA victrola radio at
tachments and one spring motor
portable phonograph.
Forty Years OF Experience
Each of these new RCA victro-
las has behind II more than 40 years
of experience in building fine record
playing instruments" Mr.. Fisher
said. Each has been designed to
provide the utmost in home enter
tainment, providing unsurpassed ra-
dio reception and record reproduc-
tion. Features include High Fidelity
amplification, an ingenious new rec
ord changing device which handles
records with extreme gentleness;
RCA Victor's new top-loading nee
die socket for jiffy changing of nee
dies; true-tracking tone arm equip
ped with Feather-Touch Crystal
Pickup; RCA Victor Electric Tun-
ing with piano key push buttons;
new Triple Cone loudspeaker; Mag
ic Brain, Magic Eye, Magic Voice,
RCA Victor Metal Tubes-in fact.
such a complete array of new and
improved features that the RCA Vic
trolas are designated as the COM
plete musical instruments'-com
pletely new"
Mr.. Fisher declared that the new
RCA Victrolas are designed to play
Victor Higher Fidelity Records
with remarkable fidelity. He explain
ed that the Victrolas are especially
built for Victor Records and are de-
signed to pick up all of the superb
tone and delicate shading of the
records.
Period Style Cabinets
"One feature of the new RCA Vic
trolas which will appeal to many
people is the period style design Of
several of the console instruments"
Mr.. Fisher said. There are three
different models In authentic 18th
Century cabinets which accurately
reflect the quiet beauty and dignity
of that period.
''The other console models are of
the new console-grand style devel-
oped by RCA Victor's master crafts
men. Each cabinet is built to cor
rectIy house the radio chassis and
at the same time provide proper
acoustical background for the inn
proved amplifying system. They are
in the largest cabinet
factory Of its kind in the world.
"The RCA Victrola attachments,
which play records through the loud
speaker Of any modern AC radio, are
made in two styles, both Of which
have every modern Improvement to
give the best in ton quality. One IS
/ deluxe model, the other is smaller
md more compact Mr.. Fisher said
Three RCA victrola table-model
have been designed,
,ne having an automatic record
changing device Each reproduces
Victor Records with excellent quail
ty. The two tabIe-model phono-
instruments are design
ID for use in dens, apartments, DOR
summer homes or any
,ther location where space Is at
premium.
For over 40 years one same has
Deen synonymous with excellence in
he reproduction Of recorded sound
-victrola," Mr. Fisher said. 1T was
made famous by the Victor Talking
dachine Company. It is stepped in
and promise Of the finer
hings In music The trademark RCA
ypihes the finest in radio. The new
939 instruments have therefore
een christened, 'RCA Victrolas
ombining the two No trademark