davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1938-10-02
DEATH BECKONS
YOU'RE NEXT

(Oroville- Mercury Register)
A few days ago train wreck occurred
in southern California wrecking two
crack passenger trains, killing eleven or
more people and seriously injuring al
most hundred more mostly passengers.
This wreck was of such magnitude and
so unusual in present-day railroading in
the United States that it made the first
page on newspapers throughout the coun-
try Certainly it was a serious and de-
plorable matter and one that will be
investigated by at least three different
agencies which will later make their
reports.
However, it is interesting to note that
this spectacular wreck killed only three
more people than are killed daily
throughout the year in California as a
result of automobile wrecks and COLI
sions The number of those seriously
injured in the train wreck likewise is
almost exactly duplicated by a like num-
Der injured daily by automobiles.
Yet the daily slaughter goes on un-
noticed except in the particular localities
where the deaths appear and there be-
comes SO commonplace that scant at
tenton is paid to the tragedies All of
which merely goes to show that we can
accustom ourselves to almost anything
and accept as unavoidable anything
that become a frequent occurrence. Train
travel has become so safe that a train
wreck even where no lives are lost is
startling event while in California alone
over thirty-fiye hundred men, women
and children are slaughtered annually
in auto accidents, mostly preventable,
without more than mild protest from
press or people.
Probably one reason for our apathy
in the matter is the subcGnscious feeling
that we ourselves are immune and that
the next one to be killed will be some
one else. Of course this is an obvious
fallacy. If each and every one of us
who go forth daily on the highway could
realize that we may not come back alive,
more cautious driving would result and
some real progress would be made.
Imperial Valley press., 1938-10-02
NO ROOM FOR
CAREER MEN HERE

I'VE have tendency toward WPA
becoming a normal means Of support
a sort of career, as it were," warned
State Relief Administrator Pomeroy in
his Ell Centre address.
His remark was the prelude to dis
cussion of rapidly growing situation
which should be the vital concern of
every American. 1t is the situation that
finds more and more people depending
on some relief agency for their living,
fighting any attempt to get them off of
relief, even if it means a better job in
private industry.
AS far as the state relief administra-
ton in California is concerned, the stu
alton does not now exist The same cam
not be said of some of the federal relief
agencies operating in this state. Yet it
should be the business of the federal
government that relief does not become
the career" of anyone, regardless of
what their need may be in the beginning.
As long as relief is made entirely
attractive, there will be the danger that
some people will seek relief in preference
to job in which they can earn their own
way.
1t may be harsh suggestion, but the
solution seems to lie in making relief as
unattractive as it can possibly be.
Imperial Valley press., 1938-10-02

Why haven't we had this housing
boom that everybody has been look
ing for during the last half dozen
years?
If we could talk ourselves into
it we would have had it, long since
The subject has been given enough
columns of type to reach from here
to the moon.
We have discussed pref -fabricat-
ed houses, mass production build
ing methods, resettlement projects,
slum clearance schemes, and cheap
er financing until everyone con-
cerned ought to be blue in the
face. We have been told times
without number how a building
boom would get us out of the de-
preston.
Yet somehow the boom has not
been forthcoming.
You probably could figure out a
good many different reasons for
this. One of them, undoubtedly,
is the fact that the average citizen
who needs new house and who,
conceivably, could find the money
to buy one, does not realize just
what he can get for his money now
adays.
There is no use denying that Mr..
Average Citizen is just a wee bit
Imperial Valley press., 1938-10-02
ADTERTISiNG-
MASTER BUILDER
alameda Times-Star)

There's an old yarn about man who
made bad pies and couldn't sell them, SO
turned to advertising. When be saw
crowd of people coming in response to
his ad the pie man suddenly realized he
would be ruined. So he hung out a sign,
"All sold out threw away his stock of
bad pies and thereafter made good ones.
No doubt the fable originated in the
brain of an advertising salesman, but it
expresses a profound truth. Advertising
actually hastens the downfall of bad
product, but helps good one to gain
recognition quickly. Claude Hopkins,
noted advertising man, once prepared a
, campaign for the Mitchell automobile
that brought astonishing-an disconcert-
ing-results. The car proved to be faulty.
In few months the company was on the
rocks, because all its high-poWer adver-
tising reacted upon it with multiplied
force. Without advertising so potent it
might have gone along in small, OBJ
scure way, selling third rate cars.
"No product should be advertised if
it cannot stand the full blaze of pub
licity,' says c. C. Parlin in Nations
Business for September "Only those
products can be successfully advertised
which have merit and give a good value
for the price charged"
Imperial Valley press., 1938-10-02
A DEFENSE PROGRAM
RIGHT HERE AT HOME

Imperial Valley residents who heard
Harold Z. Pomeroy speak Friday came
away convinced of two things:
l. That administration of state relief
in California is in capable hands.
?. That relief, necessary though it may
be in the nations economic scheme, may
become deadly weapon against the
American government if its control is
allowed TO rest with subversive elements
of labor unions or any other minority
pressure group.
Relief in California, including federal
and state relief agencies of all types,
costs the staggering sum of twenty mil
lion dollars month. That money does
not come from some mysterious utopia,
set high up among ethereal clouds of
high finance 1t comes from our pockets
yours and mine.
Yet there are groups that want to in
crease even that mountainous total by
forcing the state to support strikers, to
pay larger sums to relief clients, and to
support indigents without requiring them
to earn their support Mr.. Pomeroy has
presented an invulnerable front to the
attacks of these groups, and the state
administration has backed him up one
hundred per cent. In this California is
fortunate, for the aim of these groups,
in the words quoted by Mr.. Pomeroy him.
self, takes this form:
I'VE don't give a damn how much it
costs nor where the money comes from;
the sooner we break down the government
as it exists today the better off we will
be"
When any group with such a goal is
interested in relief, the people must set
up a defense program if they are to
escape serious consequences. Thus far
California has been lucky in its relief ad-
ministrator and its governor.
We heartily endorse the suggestion of
Mr.. Pomeroy for peoples lobby" to
protect the interests of the people who
make up the largest, if the least vocal,
part of the states population.
Imperial Valley press., 1938-10-02
Well , I'll
Tell You.,,
says
Bob Burns

The American Legion boys are
living the war all over again out
here in Los Angeles, this week, and
1 wanta tell you. I've picked up
MANY a hair raisin' tale by jest
keepin' my ears open.
The other day l joined a group
of 'em jest in time to hear feiia
say, "The way they charged was
positively staggering. They chars'-
ed like demons"
butted in and said, care you
talkin' about an experience you
had On the field of battle in
Franca?" He said, mo, I'm talkin'
about an experience l had the 9TH
er night here in Hollywood in one
of those high priced night-ciubs.D
Imperial Valley press., 1938-10-02

wrong with her voice. The great
est specialist told her she would
never sing again.
A disheartening blow! Her great
est interest in life swept away! For
a while she didn't know what to
do with her time. She couldn't
reconcile herself TO fritteriag J.
away. Not Gertrude Lintz. She
wanted a deep and absorbing in
terest-one that would develop and
grow.
This is the interest she selected
the study of ground apes! She
became SO fascinated with them
that she decided to get one. She
did. From that she made pro-
fession of raising animals. She has
raised some of the most famous
gorillas in the world. Have you
heard of "Gargantua the Great
of Ringlng Brothers Circus? Well,
Gertrude Lintz raised him.
Did you ever see Joe Mendi, the
skating Gorilla, in vaudeville? Ger
trude Lintz raised him Or "Massa,' y
the educated gorilla? She raised
her.
Gertrude Lintz has become such
an expert in apes and gorillas that
scientists come from all over the
world to consult her.
Gargantua was smuggled out OF
Africa and brought to Boston
when he was about year old. He
weighed twenty-five pounds A dis
charged sailor seeking revenge on
the captain, threw nitric acid in
the gorilla's face. He screamed
with pain and was to be chloro-
formed. Then someone thought of
Mrs. Lintz. She took charge of
him and doctored him until he
was we'll. But his face was horribly
eaten away, SO She took him to a
plastic surgeon-and Gargantua the
Great had his face lifted.
When Mrs. Lintz pulled his first
baby tooth, he was immensely
proud of it, wrapped it in paper
and carried it around for days
Just what I did when I was a
child" Mrs. Lintz told me.
When she sold him to the cir
Gus, she was afraid he might catch
diseases, measles, and so on. So
she designed an air-conditioned
cage-maybe you saw it. The cage
Is not to protect the public, but
to protect Gargantua.
For a gorilla is like human in
catching diseases, but has not hu-
man resistance. Also, he likes TO
dress UP and show off One of
her gorillas wore tuxedo and a
top hat.
Mrs. Lintz says she never knows
a dull moment. I'm some ways I'm
one of the happiest women in the
world" she told me.
Imperial Valley press., 1938-10-02
Famous Sayings
Copyright 1898 King Features
Syndicate Inc)

Recently I printed a letter from
a young Chicago bachelor who con-
fessed that the low tone of modern
society had thrown him for a loop.
He thought the familiarities be-
tween married men and women
were revolving: that the drinking,
mooching and naughty talk III
dulged in by the younger set was
pale by comparison with the goings-
on of the marrieds. He wanted to
know what a man could do when
he was out of tune with his crowd.
suggested that he join another
crowd since he couldn't hope TO
reform the one he was in and
would only make himself odious to
his friends if he tried Well, it
seems that the advice wasn't alto
gether practical as the following
letter shows. And on top of this
here's another letter from wife
who's wrestling with the same
problem.
MY husband and I belong to a
rather gay social set and we at
tend a great many parties. Because
| am the only one in the lot that
doesn't drink, they regard me as a
vet blanket However, this may be
l let other Womens husbands alone
and it makes me perfectly furious
to see my husband handling other
mems wives in my presence. DE-
you know how married men and
women behave nowadays? I &C
home from every party thoroughly
disgusted and hurt to the heart.
just can't make up my mind tC
enter in and I can't see how these
things constitute a good time ano
I couldn't respect myself if I be-
have differently from the way
do. The women are inclined to ig-
more me and the men look at mt
as though I were a bear Can vol
suggest any means by which I cal
be acceptable without flinging over
board my convictions that tn
modern social customs are bad?'
Il wish to join up with the bach
Imperial Valley press., 1938-10-02
Bruce Carton Says
- That Dream Castle Comes Down to Earth

gun-shy on this matter of home
building. He has lived through
home building booms in the past,
and he has confused but lively
memories of high financing costs,
high building costs, and COM
pleted product which sometimes
didn't quite seem to be worth all
the expense. What he needs to
realize is that things are quite a
bit different now.
Life Magazine performed an ex-
cellent service recently by devoting
scme % pages to the job of bringing
the average citizen to this realiza-
ton.
The magazine remarks that fin
ancing a home is both easier and
cheaper now than ever before. Sec
ondly, it points out that for all our
talk of high building costs, those
costs today average a good 10 per
cent below the costs for 1926-aa
average year, any way you look
at it. And, lastly, it emphasizes a
fact that hardly any of us have
realized: that the business of de-
signing and building homes has
made, relatively, as great strides
in the last II years as has the
business of designing and building
automobiles
BY way of demonstration, the
magazine prints pictures and plans
for the homes that men in different
income groups can buy.
This display is abundantly worth
studying. 1t attacks what looks
like the key log of this building
jam = the ordinary family mans
failure to realize just what he can
get for his money nowadays.
A campaign based on the point
might we'll actually give us this
building boom We have been wait
ing for so long.
Imperial Valley press., 1938-10-02
one-Minute Test Answers

/. Lace comes from the Latin
"laqueus", meaning moose. The
word describes the way lace was
made by tying one small moose to
another.
2. Bismarck.
3. The velocity of light in water
is less than its velocity in air.
Imperial Valley press., 1938-10-02
CAROLINE CHATFIELD SAYS TODAY:
Correspondents DepIore Low Tone OF
Modem Social Life. Laying Blame on
Young and MiddIe-A9ed Marieds

lor who signed himself 'Disgusted'
and wrote you that he was outdone
with the low ton of modern social
life. I, too am young man who's
been around, had his fun but have
been 'buffaloed by the disgusting
familiarities of the parties. | too,
believe that the low standards are
set by the middle-aged marrieds.
Your suggestion that we change
crowds would be all right ii there
were enough of us and if we were
closer together. But there are only
few young men who do not rely
on drinking, petting, kissing,
mooching. swapping smoking car
stories as principal means of en-
tertainment at the party.
Business and social life are
pretty closely intertWined and our
not belonging to any crowd retards
our progress towards success; but
suppose we will get there in the
end and for my part I intend to
hold on To my ideals. I firmly be-
lieVe that the hope of any nation
lies in high moral standards BEING
adopted by the people at large. The
demoralized generation is just row
commencing to take hold of gov
eminent and unless there is a
rapid ascension to higher moral
plane our doom as a nation is
sealed: mentally morally and ply
sically.'
Any topic that calls forth such
good letters from bachelors and
henedicts is worth mulling over
Then let's hear from our readers
as to what they think of modern
social life, what ails it and where
lie the cures. Last 60
CAROLINE CHATFIEID.
Problems of general interest
submitted by readers will be dis
cussed i'm this column. Letters
unsuitable for publication will be
answered personally provided they
contain stamped, self addressed
envelopes. All names are held in
confidence. Write Miss Chat
field, i'm care of this newspaper.
Imperial Valley press., 1938-10-02
TOtiay's Horoscope

Home and family mean a great
deal to the person born on October
l. In business he is shrewd and
conservative, but welcomes new
ideas. He is usually head of his
profession or craft.
Imperial Valley press., 1938-10-02
Hints on Etiuuette

The first rule of dinner table con-
duct is to be correctly seated Sit
erect but not rigid or tense; put
feet firmly ON the floor, elbows off
the table, hands in the lap when
they are not in use.
Imperial Valley press., 1938-10-02
Horoscope for Sunday

The person whose birthday is to-
day wants above all things to be
loved and to be happy. He is much
doWncast by illness or bereavement.
In business he is shrewd and smart.
Imperial Valley press., 1938-10-02
GRAB BAG
One-Minute Test

J1lp-NfIIIutt It5t
/. What is the origin of the word
"lace"?
2. What is the capital of North
Dakota?
3. Is the velocity of light in water
greater or less than its velocity in
air?
Imperial Valley press., 1938-10-02

If you will go
to 1865 Shore
Road, Brooklyn,
New York, you
will find Mrs.
Gertrude Lintz
who started out
in life to be a
grand opera sin
ger. She was in
Paris studying
when suddenly
something went
Imperial Valley press., 1938-10-02
DALE
" r.
CARNEGIE

I recently interviewed a Wom-
an who met bitter disappointment,
became bored with the world, ana
then found a most exciting interest
in life
Imperial Valley press., 1938-10-02
Words of Wisdom

Who falls for love of God shall
rise a star.-Jonson
Imperial Valley press., 1938-10-02
News Behind
the News
These Chain Stores
A KnOck-Down Fight
By WILLIS THORNTON

bt
NEA Service Staff Correspondent
Rodney butcher is on vacation.
Tcaay's Behind the Scenes in
Washin ton" is written by Willis
Thornton.
WASHINGTON-The cards are
down for a knock down and drag
out fight this winter over cham
store legislation.
Whether or not. as Representa-
tive Patman believes. the present
act bearing his name is 'outstand-
ing among all laws of its kind ever
passed" the successor law he IS
expected to present will stir up
much opposition.
Details aside, the difference be-
tween the present and future Pat
man acts is this: the earlier laws
are aimed at eliminating certain
advantages in mass purchasing and
distribution which have been en-
joyed by chain stores. The prin-
ciple was: make them compete
fairly with the independent deal
er." The new law will aim by dis
crirninatory taxation to kill off
chain stores entirely. Progressive
taxes, increasing with the number
of units and the number of states
in which they are operated would
make chain grocery or shoe-store
operation next to impossible.
The campaign to rouse public
opinion against any such law has
already begun by the A & P. stores,
which got tangled up badly with
the present act and regards the
proposed one as a death sentence.
With a candor rare in such cases,
the A. &z P. has frankly announced
it is going out to fight the death
sentence" tax proposal, and that
it has hired public relations coun-
sci to disseminate information, pre-
pare paid advertising, organize con-
sumer groups and forum discussions.
Patman, whose heart and soul
are wrapped up in his legislation,
is himself one of the best propa-
gandists in Congress, spending most
Of his spare time lecturing and
speaking on his legislation, which
he believes will save the competi-
tive system from encroachment of
increasing monopoly.
SO definite and candid a promise
of a propaganda fight on pro-
posed measure, even before Con-
gress assemblies, is unique and
promises plenty of fireworks.
One of the strange by-products
of the military and naval eXpan-
sion program which has received
such an impetus from European
developments is the proposal to
enlarge greatly the Naval Reserve
Aviation Base at Kansas City.
Odd? Not really, Kansas City,
far from the seaboard, happens to
be a halfway point for naval planes
flying from coast-to-coast or from
Canada To the Gulf. Big dikes
would be built in the Missouri river
to extend the landing area so that
it would accommodate big four
engined naval and army bombers.
Such an INLAND sea base would
go a long way toward making naval
air forces available on any of the
country's borders. The base is
small at present, with only two
naval and one rparine squadron.
Imperial Valley press., 1938-10-02
Photographs

From 1924 to 1894, prison popu-
lation of the United States in
creased 100 per cent, figures from
the American Bar association indi-
cate.
Certain varieties of unbreakable
buttons are made from animal
blood.
More than 1,400 foxes were killed
in Tyrone county, Ireland, last year.
Imperial Valley press., 1938-10-02
thoughts for the Day

Because We have spoken vanity and les there
fore behold. against YOU saith the Lord God
Imperial Valley press., 1938-10-02
barbs $3.50,

The New York Worlds Fair peo-
pie are Dragging about the acauisi-
ton of an old-fashioned camel
back locomotive, but its a good
bet 1t can't hump along like the
modern ones.
Daylight saving time ended the
other day, and 30O0O,0OO Ameri-
cans set their clocks back an hour
which was pretty small potatoes
compared with what a few gen.
tlemen in Europe were doing at
the time
Imperial Valley press., 1938-10-02

There is no use denying that Mr..
Average Citizen is just a wee bit
Evening star., 1938-06-15
F|REWORKSPACT
COVERS DAMAGES
Private Firm viii Furnish
Insurance for July 4
Display in Takoma.

The General Committee for the
celebration of Independence Day in
the Takoma Park area issued state
ment today explaining that q pri-
vate company engaged to stage the
climactic fireworks display has agreed
to furnish adequate insurance to cover
any possible damages.
The statement follows:
I'm accord with the agreement and
understanding made a year ago, the
fireworks display this year is to be
held at Hodges Field on Holly avenue
in the rear OF Philadelphia Holly
Avenue Municipal Playground on the
evening of July 4, 1898.
THE General Committee has ex-
ecuted a contract with a responsible
company which is skilled in the ham
ding and setting of of fireworks
Under the terms of the contract this
company takes full responsibility and
control of the work Of setting of the
Evening star., 1938-06-15

fireworks display and has agreed to
furnish the usual adequate liability
and property damage insurance.
1.-THE committee does not antici-
pate any negligence by the contrac-
tors, but in the event Of any such
negligence causing injury or damage
to persons or property this company,
under well-established law as laid
down by the Maryland Court Of Ap-
peals. being an independent contrac-
tor, Is solely responsible for any such
injury or damage, and neither the
committee nor any member thereof
Is liable for such injury or damage.
Since adequate insurance against
such injury or damage Is to be fur
nished by this company, it will be
unnecessary to make use Of any part
Of the contribution of the people for
providing insurance, but every cent
of such contributions will be used
in the celebration.
ut is the hope and purpose of the
General Committee to make this years
celebration Of Independence Day in
the Takoma Park area the best one
the community has ever had, includ-
ing fireworks display better than
the most excellent one of last year.
The committee earnestly solicits the
cooperation Of all citizens of the town
of Takoma Park, Md, and Of Takoma
Park, D. c., in the fulnllment of
this hope and purpose"
Evening star., 1938-06-15
New Jersey and he said that this city
should be In fourth place.
Legislation UNITY Sourht.

New Jersey and he said that this city
should be In fourth place.
Legislation Unity Sought.
Setting up Of joint Legislative
Committee with the Womens Bar
Association to avoid opposing views
before Congress was advocated by the
association. which also voted to reduce
the library fee for the women from $40
to S.. This action was adopted after
Col. Walter G. Ciephane, chairman of
the Committee on Relations With the
Women's Bar Association, explained
the proposals. He said that there Is no
likelihood Of a merger between these
two associations, inasmuch as three
quarters OF the members Of the Wom-
ems Association are not eligible for
membership in the District of Colum-
bia Bar Association.
Howard s. LIE Roy, chairman of the
Committee on Public Relations, sug-
gested the possibility of the associa-
ton utilizing paid newspaper adver-
tising, such as has been done sue
cessfully in st. Petersburg. Fla,
and Atlanta and elsewhere. Radio
programs are likewise under consid-
GRAFTON, he said, but at this time no
definite recommendations were made.
Prior to the business meeting the
association held memorial services for
"a members who have died since a
year ago in January. Those thus hon.
ored were Harry v. Keyser, william
Warfield Ross. Cloud r. Marshall, J..
Louis Krupsaw. william A. Roden-
berg, H. Stanley Hinrichs, Walter
Schaffner, William w. MILAN, John
J. O'Brien. James w. Byler, Henry H.