davidaulloa/AmericanStories huggingface dataset:
Evening star., 1938-04-16
TITLE PLAY URGED
FORSOUTH'SN|NES
W. and L. Coach Would Split
Southern Loop Into Two
Leagues, Hold Series.
BY the Associated Press.

By the Associated Press.
LEXINGTON. Va. April 16.-The
Southern Conference will be asked
to consider a proposal at its next an
nual meeting for division of the 15-
member circuit into two baseball
leagues with the winners to meet in a
series for the championship.
The conference at present recog-
nizes no baseball tiueholder and the
members play few contests with other
members Of the loop outside of their
own States.
Meeting in December.
The next meeting of the circuit will
be held at Richmond in December.
Athletic directors usually arrange
their spring sport schedules during
conference sessions.
The proposal for splitting the con-
ference into North and South divi.
sions will be presented to the meet
ing by Richard A. CDick) Smith,
Washington and Lee baseball coach
and athletic director.
THE whole idea in this case is to
determine the actual Southern Con-
ference baseball champion" Smith
said. The North division" would in
clude Maryland and Virginia teams
while the South division" would en-
brace North and South Carolina mines.
Series Not Determined.
Winners in the two divisions could
meet in series, the number of games
yet to be determined, to decide the
championship" he added This would
not hinder the North and South teams
from meeting at any time, but such
games would not count in the separate
standings. The idea is for the teams
in each division to play home-and-
home games with each other"
Smith recently suggested the forma-
ton Of Virginia collegiate baseball
league to stimulate interest in the COL
lege sport.
Evening star., 1938-04-16

complained Johnny . II gave
1t all I got"
Yves Ferrell is a cinch to pitch
the opening game Monte
Weaver will work the second game
against the AS on Tuesday and
don't be too surprised If Dutch
Leonard is started in the third
game . or II Chief Hogsett Is
Manager Bucky Harris choice to
face the Yankees the first time
they meet which will be next
Friday In Yankee Stadium.
The fans at Gridith Stadium
clamored all afternoon for Rogers
Hornsby. but the gentleman did
no pinch-hitting-just coached At
tnIo D0Se.- r. E. 8.
Evening star., 1938-04-16
TITLE TO GRISSETT
Wins Annual ~ Pentathlon
Over John Hoffschildt,

The Y. M. c. A. junior pentathlon
title is held by Bob Grissett, free style
swimmer and diving star. who won it
yesterday at the fourth annual Y
f1ve-event meet. He scored two firsts,
two seconds and fourth. and was
pressed closely by John Hoffschildt,
who gained three firsts and a second.
bO-yard free style-Won by drissett:
second. Honschildt; third, Bender. Time,
25.5 seconds.
5O-yard breast stroke-won By HofY-
schildt: second. .Grissett: third, Bender
Time. 3O.7 seconds.
schiIdt: second. Grissett: third. Bender
Time. $40 seconds.
1OO-yard medley-Won by HofIschildt:
second. Bender: third, Smith. Time, /
minute 1O.6 seconds.
Fancy divine-Won By Grissett; second,
Bender: third, Smith. Winners points.
Evening star., 1938-04-16

Whisper drifting around that the
Giants will step in and the Indians
out as parents" of the New Or.
leans Pelicans in a year or two .
Passing thought: Isn't it about
time Whizzer White made up his
mind one way or the other on that
15sgrand offer to play pro foot
ball? Bill Anderson. Milwau-
kee pitcher from Cambridge, Mass,
wants to make the big leagues so he
can get cash to send friend wife to
art school. Bill was on the '36
Olympic hockey team.
Evening star., 1938-04-16
DiMaggggio Passing
Up Sl62 Per Game
3y the Associated Press

By the Associated Press.
NEW YORK. April 16,-The
New York Yankees followers have
figured out that Joe Di Maggie will
be losing approximately $162 a day
if he doesn't turn up in time for
the opener in Boston Monday.
That's how much he'd get for
each game on the basis of the
$25,000 the Yanks have offered to
pay him for the 154-game season.
Evening star., 1938-04-16
MEARS LANDS ID TROUT.

WACHAPREAGUE, Va, April Is
(SpeciaD "A. H. G. Mears, pioneer
fisherman here, made the first catch
of the season with another angler
today, landing IA trout or weakfish
out of Is strikes. He predicted that
catches would improve soon If the
weather continues good.
Evening star., 1938-04-16

request from Romula Decepeda
some months ago asking for in
structions so he could get the game
started in Havana High, in Cuba :.
Charley sent 'em along, and another
letter arrived the other day telling
him the info was 50 good the team
had an unbeaten season.
Evening star., 1938-04-16
CALL DIAMONDERS' MEET,

All players on the Call Radio Co.
softball team are requested to report
to the store tomorrow at $50 am.
In preparation for their game with
Kann's at 1890 o'clock on the dia-
mond at Twenty-flrst street and Con-
stitution avenue NV.
Evening star., 1938-04-16
Bearcats
Totals 80 s24 4 Totals 80 Is

IVVaIS oo zF IotHIs 3H 3 Il To
.Batted for Fisher In seventh
tBatted for Wittig in ninth
Baltimore " 100 OOn 0Oo-1
Washinston - OOl l22 O3x-q
Runs-Cissel. Case. Simmons tot. Bo-
nura t2). Stone t2). r. Ferrell Leonard
Errors-Cissel t2). Runs batted in-Puc-
cIneili. Case t@), Lewis Bonura ~ Stone
t2', Travis (2>. Two-base hits-Puccinelll
Geary. Case ,2), Bonura t3J, Stone. Three
base hits-Simmons. Stone. Stolen bases
Case t2b. Bluege. Cissel. Double plays
Blueae to Travis to Bonura Bluege to
Bonura. Left on bases-Baltimore. O.
Washington. II. Bases on balls-Of Leon
ard. B.; on Fischer. 4. Struck out-By
Leonard. 4; by Fischer . Hits-Of
Fischer. 10 in innings: of Wittis :
In 3 innings. Hit by pitcher-By Leonard
fWright. Losing pitcher-Fischer Um-
pires-Messrs. Quinn and Boyer.
Evening star., 1938-04-16

CLEVELAND-Ther won't be an
other pitching duel between Bob Fell
Ter, the Indians ace. and Carl Hub
bell Of the New York Giants this
spring, Manager Oscar Witt shifted
his plans and scheduled Feller to
pitch Cleveland's Homecoming game
today against Hal Schumacher, while
Hubbell will hurl tomorrow.
Evening star., 1938-04-16
NINE SEEKS FOES,

c. c. c. No. NP8, stationed at Ross
lyn Va, wants to schedule baseball
games with unlimited mines. Call r.
Benton at Walnut 66l1.
Evening star., 1938-04-16

Mike Jacobs has a new portrait
Of himself in his apartment, and 1t
looks more like Tex Richard than
Mike :. Jock Sutherland is think
ing of moving Biggie Goldberg from
halfback to full on Pitts football
machine, so that Dick Cassiano,
Biggie's understudy, can break into
the regular lineup.
Bill Brandt jots down a few Ma
tional League notes: Max Lanier,
Cards rookie southpaw, made Pep
per Martins Mudcat VARSITY" and
is sure to stick now. because the
Evening star., 1938-04-16
.BARNA WINS BERTH
IN MACK 0UTF|ELD
Rookie Slated to Lead Off
for AS in Seasons
Opening Tilt Here.
By the Associated Press.

by tile hSSCClalPQ fleSS.
JERSEY CITY. N. j., April 10
Herb Barna, outfielder, probably will
be the Philadelphia Athletics lead-off
man in Mondays opener at Washing
ton. Connie Mack is pleased with the
improved showing of the West Vir-
ginian. who hit three for five to lead
the AS against Trenton yesterday.
DAYTON. Ohio - Right-handed
Tommy Bridges now is slated to pitch
the Detroit Tigers opener against the
White Sox at Chicago. George Gill
had been the nominee until he let the
Cincinnati Reds get off to a 13-run
lead Thursday.
Evening star., 1938-04-16
Street, Grimes Wear No. 13 Uniform

forms this season Probably
figure things can't be much worse
anyhow ;. Coast track scouts say
Lou Zamperini, the reformed q
miller, may give Glenn Cunningham
a run for his money soon as Dean
Cromwell gets him used to the mile
route at Southern California.
Evening star., 1938-04-16
PLAZA SEEKS OPPONENT.

An opponent for tomorrow is being
sought by the Plaza Wine and Liquor
softball team. Call Jumbo Sullivan,
North 926l.
Evening star., 1938-04-16

Sox and Cubs this spring. Arky
Vaughan led with lS hits for a SIG
average while Lloyd Waner. at .2s7.
was the only one below the 800 mark.
Evening star., 1938-04-16
Texas League.

Beaumont, 6; Shreveport, 2.
Evening star., 1938-04-16

- =
M,.bisss :Bat,sd for RuOle in Sc" sssyepth To
Maryland 400 00O O2O-,;
G.a.G5 ed y! snst ~ 45ss5e
Knepley, Wheeler. suraent 20, ssi. Bryant. It.
Errors-s Chpmbris, Brewer -'"r Runs
snrsent Johnson IS. L. chum6ris. rfn.5 CAMP MP
cedeon Gs Pink Hom. Two,Dase hai.smca@Dbsi
PassSaas chumbIis, knsDfsy sseriassss@S" as.H.S"
+ GhSn1 GhSmorls; smiss assoI Pink Double play
Miehisan.. 9; MARYLAND =, First base on
ealls-of Wedinser; A.. off Smick. 4 of
st4nck spTnket ou1RT 81 Rgeis of Jqhnfsn
IN = '0hnsHn o H's1s sD7tReer w'3dlPsej in
aoass Of IN RuRls innings n on n9nss johnson Of
By Rubie. wild pitchMsmicS /.
wReaf peheFsps Lesns Dsn:r sso.
maker and Cox. Time 50
G. w. in Return Match.
George Washingtons racketers will
get chance to avenge their defeat by
Richmond on Monday when they meet
the Spiders in a return match at
Richmond. After that. the Colonials
will hop down to North Carolina for
matches with Elon and Catawba be-
fore returning home next Thursday.
Maryland formally will honor its
basket ball, boxing and rifle team mem
bers at dinner next Wednesday night
which will be held in the university's
dining hall.
Evening star., 1938-04-16

ST. LOUIS-The success or failure
of the St Louis Cardinals and Browns
exhibition jaunts will be decided in
their city series starting today. Each
has 500 average against major
league opposition so far. Otherwise
the rejuvenated Browns have won l9
out of 81 games.
CHICAGO-The Chicago Cubs in
validS are beginning to come around,
although Manager Charlie Grimm in
dicated today he won't start either
Augie Galan or Phil Cavarretta In
Tuesdays opener Galan doffed his
sun glasses yesterday for the first time
since undergoing an eye operation in
Los Angeles. X-ray disclosed Cavar-
rettas wrist was not fractured.
Evening star., 1938-04-16

NEWARK. N. J-George Scharein,
the Phillies' star shortstop, may be out
Of the opening game against Brooklyn
Tuesday. He pulled a charley horse
several weeks ago and has complained
Of pains ever since. Manager Jimmy
Wilson is awaiting results OF an X-ray
examination and meanwhile is using
Del Young at short.
Bucs Banging Ball.
SAL1NA, KanS. The Pittsburgh
Pirates figure their seven regular in
fielders and outfielders batted $40 in
10 games against the Chicago White
Evening star., 1938-04-16
Bees, S0x Resume Rivalry.

BOSTON Bees and Red
Sox. who split four games in Florida,
resume their rivalry today with Casey
Stengel. eager to get off right with
the home fans, calling upon his aces,
Jim Turner and Danny MacFayden,
to hurl for the Bees. The Hose, due to
open against the Yankees, named
Fritz Ostermueller and the young
sters, Dick Midkiff and Lee Rogers.
Evening star., 1938-04-16

DAYTON. Ohio-Deacon Bill Nc
Kechnie Of the Cincinnati Reds has
been spotted breaking down and smil-
ing for an occasional heeting moment.
That's because Johnny Wander Nicer,
who usually needs an alley to find the
plate, pitched five innings yesterday
with no walks and only one hit bats
man.
Evening star., 1938-04-16
BUOYS
HOPESOF DODGERS
Runs Hitting Streak to Is
Games-Vander Nicer
Cheers Cincinnati.
By the Associated Press,

BROOKLYN. April Is. Cookie
Lavagetto. who hit only 2s2 last sea-
son. is threatening to become a potent
factor in the Brooklyn Dodgers attack
BY hitting safely twice in yesterdays
rout of the Yankees he ran his ex-
hibition game string to IS consecutive
games in which he has hit safely.
Evening star., 1938-04-16

Totals ~ Il p 15 Totals 35 So L!
'Batted for Ruble In seventh.
Michigan -----..- 35O l"O o5o-lG
Maryland 400 O0O OoO-.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18
Miss SackaLina Brost Weds
Joseph A. Edgar In Miami

maid Of honor, and Mrs. c. +.
Thompson as matron of honor.
Misses Dorothy Russell, Mary
Curry and Edna Parks served as
bridesmaids The bride was
beautiful in her crimson tinted
aquamarInc blue batistc wedding
dress fashioned Queen Marie XIII
style.
Miss Albury was gowned in a
model Of embroidered marqui-
settle and wore accessories iden-
teal to that Of the brides
Miss Aureha Brost at the piano
played several beautiful numbers
including When the Organ
Played At Twilight, I'm Alone
Because l Love You, and accom-
panied solo by the groom'S
brother, SInclaire Rodrigucs
Edgar entitled Calm AS The
Night
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18

established museum. which to-
day ranks among the best of IFS
kind IN the country
While teaching at Tampa and
Key West she followed summer
courses at the University of
Gainesville, Florida, and at the
Catholic University of America.
Washington. d { She received
her Bachelor of Arts degree from
the University of Manitoba in
1924 and her Masters degree IN
1926 For the past 10 years She
has been a member of the teach
ing staff of St Mary's Academy
and College and has also taught
at Rome, n y. Waterloo. Que.
Detroit Mich and Montreal
Que
The staff and students of St
MARY $ point To Sister Mary Egl-
dlus as one of the most cultured
women who has ever taught
within ITS walls Ecrscd IN Eng
h>h French and Latin and pro
tlc,cnt n such subjects a> -
'rononH mathematics chem ~tGy
and physics. >bc has proven her
Nortn by IN splendid results
achieved hy her students = both
tnc heh ,choo, and university
....r.-. s-r ..-..,.+..
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18
TO WHOM IT MAY CONCERN

Regarding the notice in yester-
days Citizen that my husband,
Houston Pcnt, will no longer be
responsible for bills contracted
by me, may l state that siner last
week ne has not paid even the
So a week for groceries which he
has been giving me. his lawful
wife May | also state that nc
refused to pay any natal cN-
pcnScS at the Marine Hospital al
the birth of our baby in 1887 He
has never paid my clothes bill
and very little on the light, rent.
gas bills. in which | was helped
by my mother, Mrs. Josephine
CabanaS. We have been sep
aratcd a month Concerning a
divorce may l also state that | am
ready and willing to sign the
necessary papers which will free
me from a person who has as lit
tie responsibility as he has.
MRS. ROSALIE PENT.
augl8-lt
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18

Miss Sackalina Br0st. daughter
# Mr. and Mr.. II A. Brost, was
married % Joseph Arthur Edgar,
Jr.. son Of the late Joseph A.
Edgar Saturday. IN the hide
pendent Brotherhood Of Latter
Day Saints Temple of Miami,
Rev PerlInc Purdue officiating.
The church, filled with rel
ativcs and friends of the popular
couple coming from Key West,
RsmTod Key and BlmlnI had a
background Of coconut branches
and eOco-plum blossoms which
formed q rich setting for the two
large baskets holding white
shepherd needle sprays and Wild
sea fern
The bride was gwen in mar
rage by her uncle. A l. Brost of
Miami and was attended by Miss
BertIe Albury Of Key West as
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18
MiGmiianS Are
Visiting Here

Dr. and Mrs. VIM T. Cross OF
Miami are visiting in this city as
houSegucsts OF Nh. and Mrs John
Cobo at the home on Catherine
street
They are enthusiastic over
fishing n local waters and have
made several good catches since
arriving here
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18
Julio Lopez Gets
Bachelor Supper

Friends Of Julio Lopez Jr, who
viii we'd Miss Bertha Ramirez
August a at St Mary's Star of
Sea Catholic church gave him a
Bachelor Supper last night
Mcrrlmcnt was cNld en- /
throughout the evening.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18

F. r. Soloman. Mrs. Soloman.
and son Franz, who were visiting
for a few days in the city. left
over the highway this morning
for Miami and after a short stay
VIII go to their home in Wichita,
Kansas.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18
ABOUT WOMEN

Miss Beulah Henry of Raleigh.
n. c, has been granted patents
on nearly so inventions. most of
which are practical devices for
homes and office use.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18
Baked Fish Steak

, pounds fish steak slices: I
tablespoons flour T. teaspoon
salt. II teaspoon paprika; , table
spoons lemon juice; + tablespoons
fat a cup chopped pickle relish:
= cup boiling water.
Select steaks that are about
half an inch thick Wash well
in cold water and wipe dry.
Sprinkle with flour and season
IngS. Fit into a shallow creased
pan Dot with fat, Bake for 20
minutes in a moderate oven Top
with relish Add water and cover
with a lid Bake in moderate
oven Basic several times.
Escalloped Squash
3 cups sliced small yellow
squash, , tablespoons butter: /
teaspoon minced onions. tea
spoon minced parsley Is tea
spoon salt, u teaspoon paprika;
teaspoon celery salt; ID cup
cream or milk.
Mix ingredients and pour into
buttcrcd baKlne dish. Cover
andgbakc until s6ft in moderate
ovch (About 20 minutcs) I'm
coveT and bake for ten minutes.
Blackberry Pudding
using Canned on Fresh Berries
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18

Mrs Luc Stuart Wadsxorth OF
NCWtonvlllc, Mass, has for
hobby the collection OF pitchers.
and now has 1877 of them rang
ing IN capacity from one drop to
a gallon.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18

Mrs Nilagr0 Sanchez was a
passenger ON the early bus this
morning going to Miami for a
brief business trip and will re-
turn within the next few days.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18

Miss Oonah keogh. 25. is the
first woman to hold a seat IN the
Dublin Stock Exchange.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18

Mile Marcelle Guillon. award
ed the title of champion seam
stress Of Paris, receives a salary
equivalent to $4,000 a year.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18

Mrs IT l. MuSick of Holly
wood is SAID To own the finest
saddle bride and chaps in the
world, set with Jewels and worth
$4,000
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18
PERSONAL MENTION


Frank Alvarez former Univer-
sity of Florida school friend of
Aquilino Lopez, Jr., IS visiting
with MI. Lopez at the residence.
Alvarez is from Tampa.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18

Miss Vera Clarke conducts a
London orchestra composed en-
tircly of men players.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18
KEY WEST CITIZEN
MENU HINTS
AN OVEN MEAL

Dinner Serving Four or Five
Baked Fish Steak
Baked Potatoes
Escallopcd Squash
Banana Mullins Butter
Tossed Green Salad
Blackberry Pudding Cream
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18

Arthur Duncan and Sister Miss
Anne Duncan, Of indianapolis.
Indiana, who were in Key West
visiting relatives and friends, and
left Sunday on their return, write
to say they had a delightful
time They were guests of their
grandmother, Mrs Hannah Grit
fin at 1918 Knowles Lane.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-08-18
TO WHOM IT MAY CONCERN

This Is 60 notify you that | will
no longer be responsible for bills
contracted 10y my wife. Mrs.
RoSahc PCnt
augl8-lt HOUSTON PENT.
Imperial Valley press., 1938-07-29
Murder Victim
To Be Buried

Funeral services for Charles Mey-
ers, 81, victim of a gunshot wound,
will be he'd at the Lemons funeral
chapel in El Centre at 2::30 p. m
Saturday with the Rev Mr.. Harold
Doty, pastor of the First Baptist
church, officiating He will be bur-
led at Evergreen cemetery.
Officials were unable to contact
relatives Of the dead man. Meyers
died in the county hospital July
% of a gunshot wound in the abb
domen. He was found beside the
road in east El Centro July % while
the Freedman packing shed was
burning In a disastrous fire Of un-
determined origin.
Sam Schoenburg, 43, is held on
q charge of numbering Meyers.
Imperial Valley press., 1938-07-29
DON'T WAIT FOR A TENANT
Find Him Thru a Want-Ad!
Booming Retail Trade Indicates Big
upswing in Business, Babson Says.
Advises Merchants TO Act Now"
Dollar Sales Reports from Oyer Entire Country
Indicate Big Unit Turnover Throughout
Nations Retail Trade
- BY ROGER BABSON .

BABSON PARK, Mass,
July 90. = Merchants are
selling a ost as many
goods today as they were
last summer. This is hard
to believe, but it is a fact. Depart
ment stores sales for the entire
country are averaging less than
ten per cent below a year ago In
dollars. Meanwhile, price tags have
fallen almost as much as that.
Hence, unit sales of goods are close
to the satisfactory levels of a year
ago at this time. Furthermore, in
many sections trade is actually
above the 1897 volume. This, OF
course, is wonderful news. 1t means
that we are in for a real surge IN
business this Fall.
We often forget that retail trade
is one of the best forecasters we
have of future business. When
stores are crowded, when goods are
moving off the shelves and when
cash registers are jingiing, we can
be sure that more workers Will
soon be having jobs in factories,
that additional traffic will be NOV
ing over the railroads and that
investors will be receiving bigger
dividends. On the other hand,
when people are not ,ouying goods,
a let-doWn in industrial activity Is
sure 10 follow.
Inventories Cleaned Out
Late last Summer buying was be-
ginning TO fall off. People had
bought all the goods they needed
during the Winter and Spring OF
81. Because of this and because
of high retail prices, trade was
slowing up by Summers end. AS
result, when last Labor Day rolled
around, factories had but few or
iers for goods. They had To lay
workers. Then everyone got
Imperial Valley press., 1938-07-29
.SHUMARDS SPEND
VACATION AT
SAN DIEGO
ELM NOTES

Mr.. and Mrs. F. Shumard and
children Glen, Eva, and Fern are
spending few days in San Diego.
Mrs G. Cannon, Mrs. G. Hig-
gins, Mrs. C. Ferguson. and Mrs.
Nan Herrick motored to Oakwilde
over the weekend.
Mr.. and Mrs. Nj. Brown 4nd
children visited with Mr.. and Mrs.
L. H. Balone recently.
Mrs. M Myers from San Diego
was a weekend guest of Mr.. and
Mrs. j p. Gallaher.
Mr.. and Mrs. NJ. L. Boone and
son Donald have returned from
Los Angeles where they were Wis
iting with relatives.
Mr.. and Mrs. Ted Rowe are
spending a few days in the noun
tains.
George Cannon went to Beau
mont to visit his mother.
Mrs. Rosie Boone spent the eve
ming visiting with her cousin, Mrs.
L. R. Powell, Thursday.
Imperial Valley press., 1938-07-29

good news On every hand, we
read about factories re-opening, of
railroad traffic increasing, Of homes
and other big projects being con-
structed Not since the days fol-
lowing the bank holiday of 1888 has
there been as swift an upswing as
we have had i'm the last six weeks.
Leading the advance has been
retail trade. More people have gone
shopping each week since mid
Imperial Valley press., 1938-07-29

talize on the huge upturn which
lies ahead This is the time to get
started. Do not wait until after
Labor Day and miss five full weeks
of real activity. Plan your adver-
tising campaigns now. Get your
employees and sales forces in shape.
Forget hand-to-mouth buying.
Stock your shelves thoroughly We
are facing four or five months *
rushing business. Cash in on IL ,
Imperial Valley press., 1938-07-29
increasing Sales Will Spur Industrial Production Says Expert

portant than these,-retail trade,
which means the final movement
of goods into consumers hands,
is rapidly picking up momentum.
Get Started Now
We may not, perhaps, reach new
highs this year, but readers can
count upon a tremendous upsurge
in coming months. Merchants,
manufacturers, bankers, statesmen,
workers, and investors should capi-
Imperial Valley press., 1938-07-29

slump in industrial activity. Pro-
duction through the Spring was
not equalling consumption. Inyen-
tories were cut down TO rock bot
tom. This could not continue long.
Suddenly, investors, deciding that
the storm had blown itself out,
rushed in TO pick up good securi-
ties at bargain prices. This hap
pened in the middle of June. Since
then there has been a hurricane OF