Evening star., 1938-12-14
Only Experts
Tint
Your Hair
Bleached and Dyed
Tresses Require
Constant Care
By PATRICIA LINDSAY.

Having the price for an expert
hair coloring job is only the be-
ginning-and not the end-to the
cost of hair beauty. For dyed or
bleached hair requires constant at
tention and the most careful treat
ment to retain the beauty you are
seeking.
In the first place no woman should
begin to dye or bleach her tresses
unless she can afford monthly re-
touching jobs by the same expert
who first treated her hair-that is
if she wants to keep 1t lovely look
ing. Hair grows at the rate Of
one-half to Ia inches each month,
and the new hair, naturally, is never
the same shade as the touched hair.
Between retouching jobs only the
minimum amount of scalp treat
ment is wise, so If your hair is dry
or in poor condition refrain from
changing its color. Go in for a
series of reconditioning treatments
before you have it touched up or
you will be more disappointed with
your looks after the job than you
were before you spent your good
money on dye or bleach.
There is great deal of non-
sense written about hair dyes. Some
manufacturers promise you fade
less colors, other tell you convinc-
ingly that your hair will be in
better condition after you dye or
bleach it than it was before.
The fact is the chemicals in
either a dye or bleach are bound
to strip the hair of some of it's
natural health, but few of the recog-
nlzed products are harmful. And
dyed hair fades as it grows and
when you wash it. You must realize
there is a definite price of time
and money demanded once you be-
gin to tamper with your hair color
ing! I caution you again to have
1t done by a reliable operator and
to return to that same operator for
additional colorings. Otherwise your
hair is quite likely to be of different
hues, as shades vary with the change
OF products. And retouching is
definitely an art.
If the job is we'll done, daily
brushing will add to its beauty,
and finger massage of the scalp.
But scalp tonics and salves are
risky, other than mineral oil or
olive oil, which should be put on and
steamed just before you sit through
retouching operation. If you
leave oil on overnight you are
quite likely to remove too much of
the coloring and make necessary
an entire head Job instead of Just
retouch.
Your shampoos should be with
pure CASTLE liquid soap to be safe.
Dyed or bleached hair frequently
reacts unfavorably to prepared
shampoos.
I do not advise hair tinting done
at home-unless person who has
learned the art will do it for you.
I say this because numerous women
write me about the frightful results
they have had from home attempts.
The dye or bleach must grow
out, If you are disappointed in the
coloring, unless you can afford ex-
pensive methods to change the
shade satisfactorily. So think seri-
ously before you dye or bleach your
own hair.
am not against hair tinting or
bleaching. But I am definitely not
in favor Of ruined heads of hair on
women who have little means to
pay for corrective treatments!
"Reconditioning Tired or Neg
lected Hair" is q leaflet which
helps to bring hair beauty. II
you wish 1t, write me care Of
this paper and inclose . SELF
addressed, stamped (3-cent) en-.
velopA