davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1938-08-07

dollar volume gain.
Asked for an explanation, Mr..
King said
"There is no secret about 1t. 1t
is perfectly evident in all our ef-
forts to more effectively supply
local demand. Our program of ex-
pansion has gone forward and at
no time have we had a negative
attitude. We have continued to ex-
tend our selection of goods; we have
brought New York styles and goods
to Ell Centro and otherwise impyov-
ed our buying; we have extended
our credit system; and we have i'm
proved our sales service and con-
sistently backed up the entire sys-
tenn by persistent advertising, vir
tually all of which has been through
the local newspapers"
He pointed out that during the
year costly renovations in the store
were made, such as construction of
a balcony across the rear and ma
terial alterations in furnishings of
other parts of the store. These made
possible the creation of a Budget"
department, and enlargement in the
children's department, men and
Imperial Valley press., 1938-08-07

CHICAGO. Aug. 6. CUP)-That
old Virginia plantation for which
j. Smith Ferebee. a broker, played
IA holes OF golf in 13 hours and
80 minutes, was owned by neither
him nor the man who bet he could
mt do it. it was revealed today.
1t was owned by Mrs. Ferebee
and Mrs. Fred Tuerk. wife of Fere-
bees business colleague who enter
ed the all or nothing bet after
disagreement over managerial me-
thodS. And at least one of the
wives-Mrs. Ferebee-knew moth
ing of the wager which was set.
tied amid blistered feet. thunder
showers and enthusiastic galleries
yesterday.
But there will be no difficulty in
Ferebee's collecting his winning
any more than there would have
been if Tuerk had won. Winner
and loser explained that they had
Imperial Valley press., 1938-08-07

largest CrOWQ OF lne season at
Sportsman Park.
Joe DoncheSs was the pitcher and
when the game ended he had con-
vinced Ell Centro batsmen and
fans that he was a better hurler
than Dave Henry was, or ever will
be.
He led the team at bat with a
single and triple and started the
seventh inning rally which was
fatal to the All-Star cause.
He famed ii batters, striking
out the last eight hitters to face
him.
DoncheSS made only one mistake
He pitched one of his tantalizing
slow balls to Pat Williams. Will
liamS, who has been a thorn in
the side of every slow-ball pitcher
he has faced, parked the offering
in deep center for a home run.
That run might have been
enough to win had Joe Hurst not
tired under the strain Of pitching
two nights in succession. He held
the Los Angeles team to two hits
until the seventh inning.
Then overwork caught up with
Ell Centro'S softball king, and Los
Angeles converted five hits into
four runs in the seventh and
eighth cantoS.
Ell Centro outhit Los Angeles 8
to 7 but Donchess was invincible
in the clutches.
Jepway and Hurst hit safely two
out of four times and Webster, Van
Nostrand, williams and Priest each
hit once in four trips.
| The Score
Los Angeles m 100000 -220-4-7-1
Ell Centro ....... 000-l00- -000-l-8-2
Imperial Valley press., 1938-08-07
PADRES KNOCK
SACS OUT OF
TIE FOR FIRST
BY UNITED PRESS

Los Angeles bounced back on top
of the Pacific Coast league today
after taking an 1l-8, IL inning
game from San Francisco. while
Sacramento dropped out of a tie
for first place by losing to San
Diego.
San Diego took a solid Al win
from Sacramento. Patchett's homer
in the fifth broke a Ii tie anc
the Padres added two more in the
sixth to coast home. Craghead cas-
ed Sacramento out with three hits.
Hollywood trounced Oakland,
e-3. clinching the game with a six
run circus in the third inning af-
ter 1t started out cautiously. Bolcn
set Oakland down with five hits
while Hollywood was nicking Van
Fleet and Sheman for Il.
Portland nailed Seattle, 5-l, when
Hilcher held the hapleSs Rainiers
to two hits.
Imperial Valley press., 1938-08-07
Imperial Valley
Holds Own on
Business Man

According to map in the most
recent issue of Nations Business
Imperial Valley business held its
own during June, 1888 as compared
with the same month Of last year
The same condition was true of all
Of California. with the exception OF
the metropolitan areas Of San Fran
cisco and Los Angeles. which were
considerably behind last years fig
ures.
The map showed that in the ma
ton as a whole best business was
in the western states, which, with
the exception Of a good-sized area
in the northwest, were doing busi-
ness on par with a year ago How
ever. the eastern seaboard was sol.
idly far behind last years business
and showed general recession o.
business.
Imperial Valley press., 1938-08-07
King Merchandising
|Defe ats Adverse
Business Conditions
Page 2
BY A. G. JOHNSTON

There is no better example Of the
fact that intelligent merchandising
and progressive effort can Go much
to overcome so-called ''recessional
condition" than in the years re-
cord of the M o. King company
The company's fiscal year came
to a close July q, when M. o. King
PR sident, announced that the COM
pany's dollar sales had exceeded
that of last year. 1t is worthy of
note that last year exceeded the
by 20 per cent the pervious year.
All of which meant continued
growth in business at a time when
many firms, local and elsewhere,
were showing material losses.
That this occurred in a year OF
reduced prices, indicated very
material increase in unit sales, far
more, in fact, than was indicated
by the unannuonced PERCENTAGE in
Imperial Valley press., 1938-08-07
FIRST GAME OF
SERIES TO BE
PLAYED TUES.

The city Softball championship
will be at stake Tuesday night
when the Imperial Valley Hardware
and Silver Slipper clubs clash at
Ell Centre stadium. The game will
start at SIS.
Silver Slipper won the first hall
championship and the Hardware
annexed the second half title. Joe
Hurst will pitch for the Hardware,
Ritter for the Slipper.
The Hardware will be favored
to win the series in straight games
as a result of their outstanding
play in the second half and the
complete collapse of the Silver
Slippers first half champs.
The second game of the series
will be played Wednesday night,
third. if necessary, on the fol-
lowing Tuesday.
Imperial Valley press., 1938-08-07
Business Review Praised

ity, especially dealers who, by re-
ceiving advance information on
scheduled ads, might want o plan
some particular advertising or sales
effort accordingly. I hope your az
vertisers appreciate it, annd II you
know how helpful it is, just as /
would let one of our two papers
low throughout the month. Products
they to suddenly display such wide
awake ingenuity"
The name of the writer and his
firm is being withheld by request.
Imperial Valley press., 1938-08-07
VALLEY DRIVERS
FACE FAST FIELD
IN MIDGET EVENTS

Midget race drivers will whip
their tiny autos around Imperial
fair grounds quarter mile track
Tuesday night in quest of victory
and the purse which accompanies
the win.
Five San Diego drivers and three
Arizona speed kings will be on
hand to challenge the valleys best
drivers, Hobe Herrick, Claude Her
rick and Bob Douthitt.
Imperial Valley press., 1938-08-07
Tackle Box
BY GEORGE BUCKLIN

Deep seas catches in San Diego
offshore waters began to climb this
week, according to advises received
from the Star & Crescent Bot COM
psny, one of the leading sports fish,
ing companies along the embarca-
dero.
Yellowtail are reported to be
plentiful in the vicinity of the Cor
onado Island and are being taken
in fair numbers. Captain Rowe.
skipper of the Sea Angler" prom
ises boom in bluefin tuna angling
in the near future, basing his pre-
diction on favorable currents, clear
water and the fact that huge
schools of these fighters are pre-
sent in Coronado waters.
Log of the Mascot III, flagship
of the NJ & NJ Sports Fishing fleet,
furnishes an approximate idea of
present fishing conditions near the
west coasts largest naval port
Sunday, July 81: SO yellowtail,
one scaling 36 pound, IA halibut, the
prize winner weighing 48 pound.
Tuesday. Aug. 2: 40 yellowtafl
Wednesday. Aug. 3: 10 yellowtail.
Thursday. Aug. 4; % yellowtail.
Other boats made corresponding
catches.
Barge fishing, as exemplified by
daily hauls being made on the
Point Iona" anchored off the
kelp beds near the harbor entrance
continues To be excellent.
Captain Guy Perkins, in chargt
Of the craft, reports the phenomina
Imperial Valley press., 1938-08-07
National Accounts
Drive for More
AUGUST Business

National manufacturers are be-
coming more sold upon the rich
Imperial Vail y market every day!
Advertising for % accounts has al
ready been. ordered for the month
of August and more orders will fol-
low throughout the month. Products
for which space has been reselVed
SO far are as follows:
Acme Beer, Bunach, Chesterfield
cigarettes, Camel cigarettes Canter-
bury Tea, Catalina Island, Cynogas,
Certo and Sure-Jell, Christopher
Corn Cure, Carter Pills, Dodge
trucks, Doan's Pills, Kool-Aid. Mex
ican Heat Powder, Pepsi Cola,
Prince Albert Tobacco, Pabst Beer,
Palmolive Soap, Shell Gasoline.
Seaside Gasoline, Triton Oil, Tai
bots Ant Powder and Flyspray.
Imperial Valley press., 1938-08-07
Merchants Score
1873 Victory

FLAGSTAFF, Aug. 6. Jack
Stark's Ell Centre Merchant base
ball team advanced another notch
in the far western tournament
Friday with 17-3 win over Wick
enburg.
Willingham, Black and McNeel-
ey hit home runs. Chet Smith
pitched six hit ball.
Imperial Valley press., 1938-08-07

The following unsolicited COM
ment came 10 the Post and Press
from the head of a large midwest
ern establishment:
Congratulations on your Busi-
ness Review which 7 roted on the
back page of your issue of July 13.
! have never seen just such an :dea
as this provided by any newspaper.
1t certainly indicates progressive
attitude on your part and should
stimulate sales interest by all en-
gagged in business in your coinmun-
Imperial Valley press., 1938-08-07
Edgar Advertising
Gre ates Interest

The advertisement placed recent
ly in the Press and Post by Edgar
Bros. Company doubtless comprised
one of the most interesting pieces OF
advertising in recent months A s.
column by 7-inch space was used
TO voice well wishes Tor Mr.. and
Mrs. Leroy Holt who announced
their departure from the valley.
This use of personal space 10 ex-
press personal opinion not oaly Gre
ates human, reader interest III ad-
vertising but, despite the altruistic
intention, rebounds TO the adver-
tiser's benefit.
Imperial Valley press., 1938-08-07
GoIdbers Defeat
Manuel Ortiz

Fighting in a preliminary to the
Pastor Rosenbloom fight which
ended in a draw, Manuel Ortiz, for
mer valley amateur boxer, dropped
his second straight decision to Ben
nv Goldberg in Los Angeles Olym-
pic stadium Friday night.
Goldberg, a southpaW, had pre-
viously defeated Ortiz in the Mex
leans pro debut.
Imperial Valley press., 1938-08-07
AUTO MEN REPORT
RESULTS ON ADS

Jno. r. Robertson, Rogers and
Tison, Haas Bros, and Roy H. Wo-
mack continue to derive satisfact-
ory results from their consist Mt
classified advertising program on
used cars. All these dealers report
that good used cars are moving
now and that consistent advertis-
ing of a wanted product does pay in
the summertime.
Imperial Valley press., 1938-08-07
rODANS
SPORThPA1RAsD,2E. !
kNA&MkD9
BY HENRI McLEMORE

NEW YORK, Aug. 6 (UP)-Put-
ting the sport shot here and there:
The tennis fathers say there won't
be any breakup of the Mako-Budge
Davis cup combination But
that doesn't necessarily mean they'll
play Because if Australia
reaches the challenge round, they
will have a guy named Adrian
Quist on their doubles team
And he has never lost a doubles
match in which Bulge was one of
his opponents . The old Wllm,Anl
Allison johnny Van Ryn team ~
back in circulation and has eyes
on the assignment.
Henry Armstrong reports there
is no truth to the rumor that if
he beats Lou Ambers next Wednes-
clay and wins the lightweight
crown he is going to challenge Joe
Louis That mightnt be a bad
idea at that What's happened
to Bill DeCorrevant?. Eight months
ago you couldn't pick up paper
without seeing his name in type.
Down in Hattiesburg, Miss, the
chamber of commerce is sponsoring
a re-enactment Of the Sullivan
Kilrain fight on Labor Day :.
Gentleman Jim" and Jake fought
rs rounds with bare knuckles back
in 1889. j. j. Mcintyre, Cleve-
land, O., owner of Earl's Mr.. Will,
serious contender for the Ham,
bletonian next week, paid $5,O13
for the trotter even though the
sale price was $5000 the check was
dated March 13 and its number was
13.
In 1888 Lou Ambers rode the rails
down from Herkimer, N. Y, and
sat in a gallery seat to watch Tony
Canzoneri fight Kid Chocolate . :.
Three years later Lou won the
lightweight crown from Tony, his
ring idol Reports from Detroit
say the Tigers will undergo 81.
gantic shake-up this winter -
Only five members OF the present
cast are slated to be retained . :.
Watch horse named Thingumabob
in next years Kentucky derby =.
Imperial Valley press., 1938-08-07
JACUMBA MERCHANTS
COOPERATE IN ADS

Jacumba has started the most
energetic campaign Of resort ad-
ve~tising ever to come from the
mountain area between El Centre
and San Diego. The leading mer-
chants of the community, through
the anecy of Bert Vaughan, united
to schedule ads each week in the
Post-Press throughout the remain
der of the summer.
Imperial Valley press., 1938-08-07

catch of so white sea bass, $50 kelp
bass. so barracuda and two yellow
last Tuesday. On the following day.
25 seasbass. 200 barracuda and 200
kelp bass succumbed to the lure
of Art Ponsfords famous racehorSe
sardines. Barge fishing on the
Point Iona" has been consistently
good this season, featured in par
ticular by record breaking runs OF
white sea bass. These pastel shaded
beauties have been scaling from
Is to 20 pouns apiece, although
several larger ones have been
brought to gaff.
Swordfish, the real. fighting levla-
thans of the deep, are reported to
be arriving in southern California
waters in ever increasing numbers.
Several fine catches have been
made this week off San Diego and
in ocean waters adjacent TO Cata-
lima Island.
1 utSOdss lAlC 4AollllS COoeos AfSs' 10
Jem and Funchal brought 80 of tire
long shouted monsters to port. The
largest one scaled ABS pounds, the
smallest 297. The huge catch was
made in Todos Santos bay, off the
Baja California coast. Unprece-
dented numbers of squid are said
to be attracting the swordfisa TO
Mexican and San Diego OCEAN
waters.
Local anglers upheld the tradi-
tional deep-sea fishing honors OF
El Centro this week Bill Cl9ntnS
and his daughter, Kay, journeyed
over the hill and emoarked On TIE
Sea Angler" Thursday. Each caught
two yellowtail and a number OF
barracuda and sea bass. The pair
caught one-fourth of all the yellow
tail taken by 81 passengers on tne
baot.
Imperial Valley press., 1938-08-07
Francisco Heads
Lord & Thomas

NEW YORK, Aug. 5. UP)-Don
Francisco. executive vice president
of Lord g. Thomas, advertising ag-
ency, has been elected president TO
succeed Albert D. Lasker, retired, it
was announced recently.
Francisco, for several years con-
nected with the Los Angeles branch
of the firm, will make his head
quarters in New York. The mair
office of the agency, formerly il
Chicago, will be moved there.
Imperial Valley press., 1938-08-07
CANNETT, JAMES
JACKSON TO
HEAD CARD

Frankie Cannett, Imperial Val
ley's favorite bantamweisht, will
take on his stiffest opposition
in a season studded with taugh
fights Thursday night when he
meets Jesse James Jackson I'm
the main event at the Ell Centre
athletic club.
jackson has won all of his
fight via the k.o. route this sea-
son and is anNiuos TO meet Can
nett, then Pacheco.
Cannett will furnish Jackson
with the most wsrful compet-
tion he has faced this season.
Cannett hits with a powerful left
and jabs annoyingly with his
right.
Jackson is a deadly puncher
with both fists.
Imperial Valley press., 1938-08-07
Ruth Back on
Coaching Line

NEW YORK, Aug. 6. CUP)-Babe
Ruth was back in the Brooklyn
coaching box today after a day
at the hospital where he donated
a pint of his blood to his adopted
daughter, Julia.
Julia, % year old daughter OF
Mrs. Ruth by a previous marriage,
said she felt better already" a
moment after Babes blood was in
jicted into her arteries.
Imperial Valley press., 1938-08-07
Equipoise De- eath
Explained

LEXINGTON, KY, Aug. 6. CUP
DIR. Charles Hagyard, Lexington
veterinarian, said today an autopsy
had revealed that the death OF
the famous Whitney race horse,
Eouipoise, had resulted from an
inflammation of the lower intes-
tine.
The horse died Thursday and was
buried beside Broomstick, the most
famous race horse ever owned by
the Whitney stables.
Imperial Valley press., 1938-08-07
Hardware Favored i'm
P|oyoff with Slipper
MARATHON GOLFER WINS PLANTATION
SIDE BET IN 144 HOLES OF GOLF;
TUREK GOOD LOSER

put the property in their wives
names for convenience. Ferebee
was a little worried though as to
his wife's reaction when she learns
that he spent day playing golf
and risking his half share in the
plantation which has been in his
family for some 300 years.
Tuerk was a good loser.
Tuerk took up Ferebee's boast
that he could do IA holes in one
day, but added a stickler-each
round had to be 95 or under. Still
Ferebee, 10 handicap player, won
in walk with rounds of 90, 80, 80
81, 88, and 80, a total of 687.
Imperial Valley press., 1938-08-07
Wood. Riggs
Ne etin Tourney

SOUTHAMPTON, N. r., Aug. g.
CUP) Bobby Riggs of Chicago and
Sidney B. Wood, jr., of New York
clash today in the most important
match of the eastern tennis sea-
son to date.
Imperial Valley press., 1938-08-07
Schwartz to Play
Pro Football

NEW YORK, Aug. 6. CUP)-Per-
ry Schwartz, 200 pound end of the
1887 University of California var
sity, has accepted terms to play
professional football with the
Brooklyn Dodgers, owner Dan Top
ping, announced today.
Imperial Valley press., 1938-08-07
Junior Net PIay
Delayed by Rain

CULVER, Ind. Aug. 6. UP)-
Play in the national junior tourna-
ment may be delayed today by
soggy courts. A heavy rainstorm
halted play yesterday and left the
courts in such poor condition play
may not be resumed until tomor-
row.
Imperial Valley press., 1938-08-07
CONTRACT APPROVED
FOR UNDERWEAR ADS

A new one-year's contract for
Hanes Underwear advertising in the
Post and Press has been signed by
N. w. Ayre & Son, the knitting
mills advertising agency.
Imperial Valley press., 1938-08-07

The Post Press newspapers en-
icy a circulation of 6,600 reading
families, Pave the way for your
merchandise, with Post-Press ad-
vertising.
Imperial Valley press., 1938-08-07
DoncheSS Leads
Finance Nine to.
4 to l Victory

tall pitcher with blshy hair, who substituted for
Dave Henry at the last minute personally conducted Los
Angeles Commerce Finance team to its 32nd win in 33
starts and ended Ell Centre A-Stars win streak at IL
straight the invaders scored Al victory before the
Imperial Valley press., 1938-08-07

Mr.. Dealer: 1t pays to push mer-
chandise that the maker helps TO
sell.
Imperial Valley press., 1938-08-07

SUNSHINE OR RAIN! Want-Ad
Results Repeat Again and Again!
Imperial Valley press., 1938-08-07

They'll Bring You a Profit
Thru Want-Ads!
Imperial Valley press., 1938-03-16

WHITE CALF perforated Sandal.
Open shank and toe-less. Boulevard
heel A Selby Styl- -EEz shoe, 75O.
Imperial Valley press., 1938-03-16

- WHITE BUSKSKIN combined
with Copper Tan Calf Cuban heel.
Selby Styl-EEz features, 7.50 ~.
Imperial Valley press., 1938-03-16

COPPER TAN CALF combined
with beige suede. Boulevard heel.
Perforated as pictured Selby
Styl-EEz features 750. Also Multi
colored Suedes.
Imperial Valley press., 1938-03-16

BLACK PATENT Leather Pump.
Continental heel Pin point perfor-
atoms as illustrated. Selby Styl-
EEz features, 7.50. Also in Copper
Tan Calf
Imperial Valley press., 1938-03-16
See the Latest NeU York Idea
Reflected noU at Kings

THAT'S THE THEME SONG this Spring! And Kings bring
lovely feminine fashions for this "Be Pretty season!
Fashions you'll love sight Fashions appeangly young
sophisticated pretty in color very gureflatterng
in line See the suits and coats the darling bonnets the
young frocks them today Our prices LOW
dress and "Be Pretty'
Imperial Valley press., 1938-03-16

. NEW FLORAL ENGLISH Muslins
FOR cool frocks at CSC ami 45c yd.
--MATELASSE COTTONS in rich
designs are 85c and 89c yd.
Imperial Valley press., 1938-03-16

SLACK SUITS at SOS in Man
nish fabrics, sharkskin sleek
paste lstripes Serocco new
spun rayon in white sand, grey,
green and rose Others at SOS to
1915.
Imperial Valley press., 1938-03-16

HERE ARE THE NEW WEAVES, new colors
for Suits. Stacks, etc. - sheer pastel wools
heavy beautiful acetates in hopsacking and
nubby Weaves, the new homestitch. A great
Rose, French blue, Channel rose, Skeptic
(green) Media Aqua, Beige and Roseberry.
Sc ethem all now and plan for Easter
Imperial Valley press., 1938-03-16

THE POPULAR PRINT linens -
weights and crashes. A, fine variety ol
terms and bold colorings TO- show yo
to l.l9 yd. -. - -
Imperial Valley press., 1938-03-16

McBRATNEYS FAMED high quality wrin-
kleproof linens in a great range of the
new colors perfect for tailored suits
and shirtmakers. We have the hardto-find
shades
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1938-10-28
Charging Sabotage OF Government,
Premier Bans French Communists
From Government Majority Bloc

majority in favor OF, collaboration
with the centrists and rightlsts
such a development is not i'm
probable. Lat
week to turn from her military
pact with the Soviets to close
friendship with Germany, along
with Prague's suppression or the
Communist party, may lead to
Similar denunciation OF the Czech
French pact. In such an event,
France might allow the Franco
Russian alliance to lapse.
Daladier, in his fiery speech
AGAINST the communists, held out
a friendly hand to Germany in a
statement which many Of his list
eners interpreted as support 1or
. four-power plan of appeasement
bn;It on the foundations of the
Munich accord which, he said, was
can act of reason" :, =,
French policy, he said, IS based
on collaboration with Great Bri-
tain but there are no restric-
tions-either moral or POLITICAL
(Continued on page four)
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1938-10-28
WILL UNVEIL
3RD MARKER
Elijah Williamson Cere.
monial Arranged for
November 70

The third marker to be unVell-
ed at the grave of Revolutionary
soldier in Henderson county, Will
be dedicated at the grave OF Eli
iah Williamson, near Naples, on
Sunday afternoon, November ~,
it was announced today.
The Joseph Mcdowell chapter
of the Daughters of the American
Revolution has scheduled three
dwellings of such markers during
the month of November, and TWO
remain to be marked.
The schedule for such pro-
grams is as follows: November 8,
John Peter Corn, at Ebenezer.
November IS, Andrew James
Miller, at old French Broad ceme-
terry, on the Haywood road:
November 20, Elijah William
son, at the old home place near
Naples.
The program for the William
son unwilling will be held at the
community chapel at Naples,
which stands almost on the exact
spot of the old Williamson home.
The invocation will be by Rev.
James P. Burke, pastor OF st.
James Episcopal church, and the
benediction will be by the Rev;
N. Colin Hughes. The memorial
address will be delivered by W.
Pat Kinney, of Brevard, de-
scendant.
Elijah Williamson was born IN
BERTHE county, in this state. He
served in the Revolution, enlistlng
in Laurens, S. C. He was born in
1854 and died in 1887. He was
one of the first settlers in this
county and the old home place
now belongs to the Fishburne
family, his descendants.
Among descendants in Western
North Carolina are members OF
the Posey, Kinney, Henry, Patton
and TAYLOR families.