The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1938-07-23
Sales Magazine :
Praises States
Publicity Drive
Declares no Bid Made for
Interest Of "Vagabond
IrdustraIist'

NdlOlllld ana us SldIc duNcl IlSlllS
program, now just one year old.
yet Il nice pat on the back in the
July Is issue of "Sales Manage
ment." one of the more sprightly
business publications with Il ma
tion-widc circulation among bust
ness executives. corporation heads
and induStrialiStS generally. The
article WAS written by Il member
of the editorial staff Of "Salcs
Management" who WAS sent to
North Carolina to get first hand
story Of what the state was ac-
tually doing and how it was han
ding its advertising campaign.
The article dealing with the
states advertising campaign has
the lead position on page 81. I'M
der the heading "North Carolina,
in State Campaign. Advcrti*cS
Glamour for Tourists. Industrial
Assets for Business" One of the
states industrial advertisements
is reproduced in the center col
umn.
"Othcr states are cndravorin%'
to gain the attention of vacation
lists. manufacturers and farmers. y
the article says. Some few of
them have even larger budgets.
Few. however. arc going about the
Job with as much caution and dis
elimination aS the Tar Heel State.
"North Caorlina cmphatically
does not want SwcatShOpS. shoe
string industrialistS. tin-can tour
lists. It's advertising makes no APP
peal to the idly-culi0uS coupon
clippers: and is follow-up system
weeds out shystcrS looking for
cheap. docilc labor That famil-
lar southern bait has been dclih-
cratcly abandoned in this cam
paign. say state officials.
"In the absence of free build
ings. tax exemptions and other
molaSScS set out to catch flies,
North Cardinals advantages to
manufacturers may be stated
somewhat as follows:
"In the past two decades the
state has built school and high
way systems far in advance OF
other southern states. II malm-
tains both. While state taxes re-
fleet these expenditures. counties
and municipalities have been able
to reduce their taxes.
1.-THE huge amounts necessary
for initial construction of these
facilities have largely been charg-
ed off now and North Carolina :
debt is steadily on the decline,
not only the state debt. but the
debts Of subdivisions also. In five
years the public debt. in toto. has
been reduced an average of SlO,-
100000 year.
"lncrcasing induStrialiZatiom in
the south and the growth of pop
ulation will Inevitably bring pres
sure on other states for better
roads and schools. These other
states North Cardinals COMPETE
torS) will therefore face large cX-
penditurcs and larger debts while
Tar Heels are definitely impror-
ing their position every year"
The articl" then quotes Bill
Sharpe. manager of the news Of
fee of state advertising division
Of the department of conservation
and development. as follows:
$40 the vagabond induStrialiSt
this is of no Significance. But we
believe that wiser commercial
ventures will be compelled to take
the long view; and when they do,
our position becomes very attrac-
tive indeed. We are also pointing
out that the political history Of
North Carolina is one of honest
and progressive administration.
No rascality has married the rec
ord. no looting Of tax money. Fur
Their. there is nowhere in the state
any sign of political and social
discomfort such as we see in othcr
states. These factors should be of
interest to manufacturers who
build for permanently
The article then takes up the
land investors and touring angles
of the state advertising campaign.
1t points out that more than | 400
direct inquiries have been rcceiv-
ed from prospective new home
seekers. The tourist and vacation
advertising resulted in more than
$4,000 inquiries, the article points
out. although now this number
has gone past the 10000 mark,