Evening star., 1938-08-15
Disturbed AUStar Grid Games With Pros Increase
From The
Press Box
Breakfast Food Sweeps
Entire BoseboII Trade.
STAR Correspondent Of The Star.

Vpecial DlSpaGCn 10 1no StdE.
NEW YORK, Aug. 15.-Breakfast
food has raised its sinister head in
the baseball business. It's hard to
say what there is about big league
baseball that fascinates the makers
OF munchies, krunchies, and skrunch.
les with some kind of fruit or
top, but there it is.
Last week, for instance, Lou Geh-
rig, the cow-puncher, was voted the
most lovable first baseman in the
country in q poll of breakfast food
eaters, conducted by breakfast food
company. That goes to show you
that breakfast food people are friend
ly, forgiving folks, willing to live and
let live, for Mr.. Gehrig's record in
the field of breakfast food has been
very bad up till now.
One time last year, Lou was hired
by a group OF honest breakfast food
composers to speak few words over
the radio in tribute to their SYM
phony in bran, which went by the
name Oet us say of Krunchies.
Gehrig Pulls Classic Bull
As Cereal Speaker on Rodio.
''Krunchies are handy. corking
crackerjack dish for any red-blooded
boy" said the announcer, introduc-
ing Mr.. Gehrig. They are composed
OF this and that, with very little saw.
dust, and they are dandy, corking
and crackerjack. Ladies and gentle
men, here is Mr. Lou Gehrig, 9
. Krunchie eater from way back, who
will describe his experiences in base
ball"
Mr. Gehrig took the microphone and
described his experiences in baseball
with vigor and refinement. At the
end of this happy interlude, the an
nouncer grabbed the mike again and
opened the way to the climax.
You have been listening to Lou
Gehrig," he said Lou, let me ask
you question. You are great guy
on breakfasts food, and you have tried
them ALL Lou, old sporting life, what
is the breakfast food you favor? What
is the dandy, corking, crackerjack dish
that gives you that home run power?'
Mr.. Gehrig took a deep breath, and
with all the good will in the world he
bawled "Munchies! They are dandy
corking, crackerjack-"
1t was blue day in breakfast food
circles. all right. Mr.. Gehrig apollo.
gi1ed profusely when he found ou,
that he had plugged the wrong fodder
He explained that all breakfast foods
looked alike to him.
Myself, I am partial to ham and
eggs" stammered Lou, much embar-
tassed.
That was year ago, and the wound
seems to have healed, for here we have
the breakfast food ravagers of the
whole Nation, from coast to coast, vot-
ing Gehrig their favorite first base.
man. And here We have a breakfast
food company presenting Lou with q
b-passenger automobile, with a note OF
instruction which says it must not be
eaten at breakfast or any other time
Bollployers Dubious When
Cereol Scouts First Appear.
Charlie Gehringer already has beer
voted the ali-breakfast food second
baseman. Pretty soon there will be q
complete breakfast food infield, 9
breakfast food outfield, and severa
breakfast food pitchers and catchers
Breakfast food Is sweeping the entire
industry, although, as Lefty Gomez
points out, there are certain athletes
who will be hard to convert.
Take Steve Sundra, for instance. u
says MIR. Gomez, referring to a fellow
pitcher on the Yankee staff. IF
Sundra indorses his favorite break
fast food, the stock yards can take
the credit. His breakfast is five steaks,
smothered in lamb chops"
When breakfast food first sent its
scouts and runners creeping into the
big leagues, to carry the word and
SOW the seed, the going was somewhat
tough. It was hard to convince the
ball players that these sensational new
taste thrills were not composed Of:
(a) 2 parts clover.
tb) 2 parts new-mown hay.
tc) / part vintage hay.
td) The interior of one Cd rag doll.
Remembering, however, that many a
horse, following the same diet, has
developed into a healthy, happy, use
full citizen, the athletes finally began
to yield-until now they wolf the stun
with gusto and below for more, OF
30 the breakfast food designers would
give you to understand.
What is good enough for the ball
players Is good enough for the kiddies
OF America, and today, when a home
run sails over the fence, you hear the
little fellows in the grandstand YELL
ing "Whee! There goes a case of
baked hay!"
Keep your eyes on that grave, men.
Gen. Abner Doubleday Is trying to
turn over.
tCepyright, 1888, by the North American
Newspaper Alliance, Incl