Milford chronicle., 1938-08-05
WILMINGTON DOLLAR DAY
WEDNESDAY, AUGUST 10

The Mercantile Section of the Will
mington Chamber of Commerce has
released an announcement of real
interest to every housewife in this
vicinity when it made public the date
of the semi-annual Dollar Day in
Wilmington, which will be observed
on Wednesday, August 10. AS usual,
practically every retail merchant IN
Wilmington will participate in the
event, which will be under the aus
pices and supervisions of special
committee, of which Edward A.
Munich, a well-known business exec
utive, is chairman.
Cooperation of the Bureau of Po-
lice has been accorded to protect out
l'of town motorists from the normal
restrictions of the parking regula-
tions, which will be a courtesy high
ly appreciated by shoppers. There is
published in this issue a coupon
which. if clipped out and pasted on
the windshield, will permit parking
in Wilmington as long as necessary,
without police interference. This is
a real accommodation since 1t will
permit the thoughts of the shopper
to be concentrated on her purchases
and not on her watch.
Chairman Munich has just COM
pleted a survey which shows that
Wilmington merchants are making
every possible effort to make the
August Dollar Day the most out
standing of the long series from
the viewpoint of the shoppers. Ac-
cordine to his survey, conservative
visiting shoppers will find that new
er before have such bargains and
such values been presented for their
selection. Offerings will represent
the last word in seasonal merchan-
disc of every character, either for
personal wear or adornment, or Tor
utilitarian use in the home. These
Dollar Days by no means are con-
fined to stores which deal in wear
ing apparel and kindred lines, but
include all kinds of merchandise Tor
all kinds of uses.
More than a hundred merchants
are participating in the August Dol
lar Day, after weeks of quiet nut
busy preparation of stores and
stocks, the careful cOmbing OF
wholesale markets for the latest sea-
sonal goods, the planning OF dras-
tic price reductions without sacri-
ficing quality of merchandise, and
the re-arrangement of stores to per-
nit proper display of wafes and
care for expected throngs OF pur-
chasers. It is a problem of no mean
magnitude to arrange for the order
Iy and comfortable and expeditions
handling of such large numbers OF
shoppers as habitually attend the
Wilmington Dollar Day sales, and
participating merchants expect large
numbers of shoppers from all over
the adjacent territory.
Offcial Dollar Day stores, as usual,
will display distinctive emblems and
price cards, both of which bear the
emblem Of the Chamber
of Commerce. The committee urges
shoppers to visit those stores where
these official emblem cards are dis
rlayed. as these cards designate
stores which are cooperating official
~ in the event.
All official Dollar Day stores will
open by o'clock. daylight saving
time. in the morning, and are ar
ranging for extra sales people to
lare for shoppers, so as to obviate
the necessity of anyone waiting to
be served. Merchandise to be offer
ed will meet the most discriminating
taste and the entire range Of 'pock-
stbook Sizes"
The committee desires to stress
hat Dollar Day will be held on We'd
lesday. August 10. regardless Of
weather conditions. that no advance
sales or reservations will be made,
md that Dollar Day bargain prices
will not obtain either before or af-
er that date.