davidaulloa/AmericanStories huggingface dataset:
The Washington times., 1938-09-30
DO This If You're
NERVOUS

Don't take chances on products you know
nothing about or rely ON temporary rellet
tonic iiICe time-proven Lydia e. Pinkham's
VegetabIe Compound, made especially JOr
,pO1Se1 from wholesome herbs and roots.
Let Pinkham's Compound help build up
more physical resistance and thus aid In
calming jangly nerves, lessen distress from
female functional disorders and make LIE
worth living.
For over go years one woman has told
another how to 60 "amiling thru with
Pinkham's-over 100000 women have
written In reporting glorious benehta-n
MUST BE GO0DI
The Washington times., 1938-09-30

money is distributed, either to rela-
tives or to the commonwealth by
escheat. The State claims the for
tune on grounds of Mrs. Garrett's
apparent failure to make second
will disposing Of the bulk Of the
estate.
The Washington times., 1938-09-30
$4,000 in Scramble
For Garret Riches
Bv FRANK J. BURKE

pHUADETPHIA TNS).-On the anniversary Of It's frst
hearing the legal scramble the fabulous Garrett estate
Millions continues unabaed with claims filed by $4,000 persons
Imperial Valley press., 1938-09-09
University Honors
Sales Folders
Of Post-Press

The advertising staff of the Post
Press was singularly honored re-
Gently when Charles H Raymond,
chairman of the Department OF
Journalistic Studies of the Univer-
sity of California at Berkeley wrote
Paul Jenkins asking for copies of
special sales folders recently pre-
pared and printed in the Post
Press Printshop.
Raymond asked for copies to 90
into the permanent files of the
departments library on Case ma
terials, an exhibit widely followed
by students and used as refer
ence by outstanding advertising
offices.
The Ell Centro PoSt-PreSs has
been cited to us by the Los An
geles and San Francisco offices of
the California Newspaper Publish
ers Association for special distinc-
ton in the field of newspaper pro-
motion activities" Raymond's let
ter stated.
Imperial Valley press., 1938-09-09
Stee Ordered for =.
Buick Factories

FLINT, Mich, Sept. 8. = Steel
orders covering $4,000 tons of sheet,
strip and bar stock have been re-
leased by the Buick division of
General Motors to meet produc-
ton requirements of the next 80
days on new models, it was dis
closed here today by Harlow H.
Curtice, president.
At the same time, Curtice an
nounced that Bucks 1889 manu-
featuring program had been ad-
vanced 10 days in view of i'm
proved business conditions and in
dications OF a rising automobile
market this Fall.
The executive said that the de-
cision to move rapidly into produc-
tion of next years models was in
fluenced by the midsummer upturn
in business, evidenced by the
strength in security markets and
other indices, and particularly by
the firmnesS of dealer sales dur
ing the past two months, as re-
suit of which field inventories are
at the lowest point since August,
| 1886.
Imperial Valley press., 1938-09-09
Advertising :. Master Builder

There's old yarn about man who made bad pies
and couldn't sell hem turned to advertising. When
he crowd of people coming in response to his ad
the pie suddenly realized he would be ruined So
he hung sign, Gall sold out threw away his
stock of bad pies and thereafter made good
No doubt this fable originated in the brain of ad-
vertisng salesman, but it expresses profound truth
Advertising actually hastens the downfall of bad
product but helps good to gain recognition quick
ly Claude Hopkins, noted advertising man. pre-
pared a campaign for the Mitchell automobile that
brought astonishing--and ACKNOWLEDGEMENTS The
proved to be faulty. In few months the company
the rocks because all its high-powe advertising
reacted upon with multiplied force Without advertis
ing potent it might have gone along in small obscure
way selling third-rate cars.
"No product should be advertised if it cannot stand
the full blaze of publicity says c. c. Parn in Nations
Business for September. "Only those products be
successfully advertised which have merit and give good
value for the price charged.
NATIONS BUSINESS
Imperial Valley press., 1938-09-09
GarageMan
Asks $40 1000
Over Arrest

Damages totaling $4,000 are
asked by Ray de los CoboS, Calexico
garage man. in a complaint charg-
ing L. J. Goree, jr.. and the Peoples
Finance company with malicious
prosecution.
The plaintiff said July II he, as
bailee. received an automobile from
the MexicaH police department
with instructions to store it subject
to further orders from the depart
ment. He stored the car until July
81 when, he alleged. he delivered
1t to the police department to re-
lieve himself of responsibilities as
bailee.
In spite of the fact that the
defendants had full knowledge of
the transaction, he alleged, on Aug.
II they filed a criminal complaint
charging de los Cobos with embez-
element, had him arrested Aug. 18
and bail set at $3.50 pending pre-
liminary hearing. The case was
dismissed in Calexico justice court.
Imperial Valley press., 1938-09-09
Way Pointed to
Boost in Auto
Sales Schedules
Page 2

Automobile dealers, who wish to
sell more new cars this fall can
help their sales materially by writ
ing now to their distributor, factory
or advertising agency, urgently rec
ommending adequate fall schedules
in the Press and Post, according
to Floyd Sparks, of West-Holliday,
national representatives.
Sparks, widely known contact
man between manufacturers and
the sales markets, says that now
is the time when the merchandising
executives of major organizations
are open to recommendations.
An Ell Centre dealer, who wishes
his name withheld, has already
seen to it that the cars he handles
will be advertised in these news
papers by double the allotment of
space that has prevailed hereto
fore.
''I was suddenly struck by the
realization that during past years
I had been paying the advertising
fee levied against each unit I sold,
but that only about one-tenth OF
the advertising charge was being
spent here in my market. The bal
ance apparently was being spent
in other parts of the country and
did mo M earthly oood
II am not interested in helping
Los Angeles or New York dealers
sell cars. I'm interested in helping
my firm sell them, and intend to
see that I get as much of this ad
vertising appropriation for my own
newspapers as I can"
He Immediately wrote the neces-
sary letters, and gave copies to A.
C. Johnston or AL Devore of the
Post Press. These copies were for
warded to West Holiday, who
checked with the distributor and
agency and within weeks time
the dealer had received assurance
of doubled advertising ratio, with
out any increased cost to him.
Imperial Valley press., 1938-09-09
Valley Growers
Deny Protest
On Cotton Loans

Roland Ballou, secretary of the
Imperial County Agriculture Con-
servation association, Thursday de-
MED any organization among cotton
growers in southern California to
meet with Arizona, Texas and New
Mexico growers concerning sSeged
discrimination against cotton in the
federal crop loan program.
The meeting, scheduled for Sept.
IA. according to United Press dis
patch, was called by growers of the
four states to protest a decrease
in cotton loans of more than So
per bale.
The charges of discrimination and
reports that California growers
would participate in the meeting
are groundless. as far as valley
growers can determine, Ballou said.
Imperial Valley press., 1938-09-09
New PIymouths
To BE Shown in
City Saturday

Plymouth will be the first motor
car to present their 1889 models
when they go on display Saturday
at the show rooms of Rogers 81
Tison, and Haas Motor Co., leading
valley Plymouth dealers.
The new models according TO ad-
vance information, will show strik-
ing Improvements over the 1893
Plymouth and, it is claimed, will
rank favorably with many makes
in higher price brackets.
The new model presentation fol-
lows closely on the heels of strong
upswing in Plymouth sales, ac-
cording to Jake Tison of the Rogers
81 Tison firm. From 72 per cent of
quota in February, Sales mounted
to 98 per cent in June, Tison de-
clared.
The new models show countless
Improvements and some radical
changes. Headlights, in the new
models, are built into the front
Tenders, Radiator grills in chrome
are horizontal, and similar changes
are to be expected throughout, ac-
cording to Russell Haas of Haas
Motor Co. New prices were not
announced, but it was revealed that
the new Plymouths will sport the
ultra modern Perfected Remote
Control gear shift, which places
the gearshift lever on the steering
wheel
Thirteen body styles are listed,
ranging from "Roadking" Coupes
TO 7-passenger Deluxe sedans.
Strong advertising schedules are
planned, and started appearance
in the Press and Post Thursday and
Friday. Plymouth is expected TO
break all its previous records here
for announcement advertising in
these newspapers.
Imperial Valley press., 1938-09-09
!.
Gets New
Distinction

Imperial Valley Hardware Co., has
gained new distinction. 1t is the
biggest buyer or Armstrong Linol-
cum outside the metropolitan areas,
in southern California, according
to j. r. Fahs, general buyer for
the firms furniture department.
During the past year, Fahs said,
the sale of linoleum has been con-
tinually pushed and increased.
Every phase of usages, especially
the adaptation of various designs
for different residential and office
usages, has been stressed with ex-
cellent results, Fahs said.
Fahs said the educational sales
program has resulted in materially
increasing linoleum acceptability
for higher quality purposes.
Imperial Valley press., 1938-09-09
Movies Do Job Of Selling

A few days ago the motion picture industry TOOK
a radically new step. The combined companies started
campaign to "sell' movies to the public Not lndvdua
pictures but the whole idea of motion pictures as 1oi
If entertainment No such spectacular campaign had
been tried since the drive last spring to break up the
lam of used cars. -. ooo ooo
Significant was the fact that out of the Sl,Oooooo
fund contributed by the entire industry, S25OOOO went
for prizes in Movie Quiz contest and S6OOOOO Tor
advertising in newspapers. The balance OF 9looVoo
won't for other expenses and advertising in other media
Imperial Valley press., 1938-09-09
DIFFERENCE STRESSED
IN GILMORE AD

The second advertisement in Gill
more's fall schedule is to appear in
the Press and Post Sept. 1916.
The theme OF the 3-column 8-inch
copy is II switched to Red Lion
and what difference it made"
Dealers should watch for the ap-
pearance and paste in prominent
location at their filling stations.
Tieups by individual dealers are
permitted. Phone Johnston or De-
vore at the Post-Press for arrange
ments.
Imperial Valley press., 1938-09-09
Neglect Charged
In Divorce Case

Charging wilful neglect and de-
sertion, Dorothy 10 Barnett filed
suit for divorce Thursday against
George T. Barnett.
They married in Yuma Feb. 4
1884. and have two minor children.
She alleged he deserted the family
June 4. 1887. She asked the court
to compel him to contribute to the
family's support.
Imperial Valley press., 1938-09-09
Trade Activity
On West Coast
Continues Up

SAN FRANClSCo, sept. b. UP
Pacific coast business activity
continued upward last week for the
eighth consecutive week, StrasbUr-
ger and Co.. stock brokerage firm,
announced today.
Improved industrial consumption
of electric power, the announcement
said, was an important factor in
the weeks advance.
For the eighth consecutive week,
the index of Pacific coast index
activity prepared by the statisti-
cal department of Strasburger and
Co., scored an advance rising one
percentage point to 10l.1 per cent
of the 1890 average the announce
ment added.
although irrigation pumping was
off appreciably, an increased in
dustrial load caused rise of 1900
600 kiloWatt hours in electric pow
er production in contrast to an an
ticipated seasonal decline OF 4,O0O,-
900 kiloWatt hours.
Northwest lumber mills opera
ted at rs per cent of theoretical
capacity for the week. At this level
production is running ahead OF
new orders and current shipments
Actual loadings of revenue
freight advanced to a new 1899
high, but the gain was slightly be-
low seasonal proportions.
Resumption of copper operations
in Arizona stimulated ore ship
menhj, while mvements of con-
struction materials and consumer
goods continued in good volume
Imperial Valley press., 1938-09-09
Fisher Body to
Recall 1000 Men

CLEVELAND, Sept. 9. tUP)-Ihe
Fisher Body company announced
today that within 10 days it would
recall 1000 employees to work and
that by mid October it would have
a working force of 1000 The plant
already had called back 600 work
ers.
Imperial Valley press., 1938-09-09
Dollar Day in
Santa Monica
Boosts linaqe

With their Dollar Day entirely
conceived and promoted by the
Santa Monica Outlook, Santa Mon-
ica merchants August had their
best business day in their history
even including the lift normalFYe
experienced at Christmas. -
The event was started with a
series of stories in the Outlook
Ca local newspaper) according to
j. D. Funk, general manager. These
ran for approximately a week be-
fore the Dollar Day. with window
display cards, furnished by the
newspaper, appearing in the WIN
dows of the stores for about the
same time.
The Dollar Day was the first
such event in 10 years. with cloth
ing department. jeWelry, and
ready-to-wear stores reporting a
greater volume of business than on
any other previous day in their
history. All merchants who sup
ported the plan revealed that they
experienced their best business day
of the year through the event.
A special edition of the outlook.
with A pages and 5000 inches of
advertising, appeared August 5, the
day before the Dollar Day, and
merchants gave much of the credit
for success of the venture to their
advertising appearing in this issue.
The Outlook followed through on
the event with full page advertise
ment in their August issue. repro
ducing several letters of congratu-
lations from Santa Monica business
men.
Imperial Valley press., 1938-09-09
COTTON FORECAST
TAKES DROP

WASHINGTON, Sept. 9. (UP)-
Agriculture department officials de-
veloped plans today for an expand
ed cotton export program possibly
with government financial assist
ance.
Weather and crop condition re-
ports showed a decrease of $4,000
from the forecast a month ago OF
11.988,000 bales.
Secretary of Agriculture Henry
A. Wallace said recently that an
export subsidy program for cotton
had been discussed "academically"
Talk Of subsidy, however, has
increased since announcement OF
the wheat export subsidy program.
Any export subsidy program would
not involve government-held cotton,
officials said. The Commodity
Credit corporation assured growers
that none of the 100000 bales OF
loan-cotton that it holds would be
placed in competition with the new
crop.
The AAA, in an effort to promote
exports, will purchase 10000 bales
of selected cotton for export to
demonstrate to foreign spinners the
high quality of American, one vari-
ETY. cotton.
Growers will be paid premium
of so cents bale above the market
price. An additional So bale will
be paid marketing agencies CO.
operating in the selection of the
cotton. 1t will be sold abroad al
world prices.
Imperial Valley press., 1938-09-09
$500 Damages
Asked in Suit

In a complaint filed Thursday,
Clyde c. Taylor asked 5000 dam
ages from Walter Heine for per-
sonal injuries and car damages he
alleged he suffered in an automo-
bile accident Aug. is.
The accident occurred between
Calexico and Heber. He requested
$4,000 personal damages. $3.50 tor
doctors bills and $50 for damages
to his automobile.
Imperial Valley press., 1938-09-09
ALAMO SCHOOL
TO OPEN ON
SEPT. Il
ALAMO NOTES


The Alamo Grammar school Will
begin its fall term Monday, Sep
tember Il. Teachers this year are:
principal. Miss Lucille Wells; inter
mediate. Miss Elma Naylor, and
primary. Mrs. Elsie Figaro.
Dinner guests at the home OF
Mr.. and Mrs. Robert Hawk Sat
urday evening were Mr.. and Mrs.
Harold Forsberg. Mr.. and Mrs.
Chester Hawk. Miss Ileen Sullivan
and Wiley McAfee.
Miss Helen Hawk OF Live Oaks
had as her guest Monday Miss
Melbeta Boydston of Bakersfield.
Mrs. Frank Cary and sons Elton,
Leon and Kenneth and Miss Inez
Cary left Saturday for ontario
where they will visit friends and
relatives this week.
Mrs. Charles OConnor and
daughter. Miss Rita OConnor. call
ed at the home of Mr.. and Mrs,
C. E. Tuttle Wednesday afternoon.
Mr.. and Mrs. Harvey Myrick OF
Texarkana. Tex, are visiting at the
home of their daughter and SON
in-law, Mr.. and Mrs. Robert Hawk,
of Verde.
Mr.. and Mrs. Jake Neidiffer and
family and Sidney Eubanks OF
Alamo had Mr.. and Mrs. Bob Doig
of Meloland spent the weekend
vacationing in San Diego.
Mrs. L. R. Coleman OF Alpine
had as her guests for the weekend
her sister and brother-in-law, Mr.
and Mrs. Robert Hawk.
Mr.. and Mrs. A. L. Bernshouse
had as their guests Sunday Mr.
Frank Cary and son Elmo ant
daughter lone.
Imperial Valley press., 1938-09-09
WILKEN FAMILY
OLD QUAKER, AND
CREAM OF KENTUCKY

Strong September schedules push
ing the sale of three brands OF
whiskies - Wilken Family, Old
Quaker, and Cream of Kentucky
have just been received by the
Post-Press from Schenley. These
total 1850 lines of space. Release
dates have not been received as
this goes to press, but we expect
some of the ads to be published
next week.
Imperial Valley press., 1938-09-09
Failure to Pay Tax
Lea ads to Jail Term

Hugh H. Ledford, 35, was SEN
fenced to 121s days in the county
Jail for failure to pay transpor-
tation license tax. He was arrested
north of Imperial Tuesday night
after his car overturned and in
jured two passengers. The accident
resulted, he said, from his efforts
to dodge horse on the highway.
The charge was brought against
him by the state board of equaliza-
ton.
Imperial Valley press., 1938-09-09
NEW BICYCLE SHOP

A new bicycle shop is to be To-
Gated on Seventh street in a por-
ton of the quarters heretofore used
temporarily for the city library
Vreeland studio is also scheduled
to occupy one of the vacancies re-
sulting from the library being NOV
ed into permanent quarters, &C
cording to Herb Norris in charge
of rentals.
Imperial Valley press., 1938-09-09
SALES BOOST

August sales for the Imperial
Valley Hardware company were
substantially over August of last
year, it was announced yesterday
by Warren Currier, sales manager.
The increase prevailed in most of
the firms valley stores, Currier
said. and is interpreted as fore
casting continued improved busi-
ness for the autumn season.
Imperial Valley press., 1938-09-09
HANES-

A 3-months schedule of adver-
tising in the Press and the Post
TO aid in the sale OF Hanes under
wear through Imperial Valley out
lets has just been received by the
PoSt-Press advertising department.
First release dates will be in Oc-
tober. Watch the Business Review
for space sizes and publication
dates. Dealers would do well to
plan proper advertising tieups with
the factory copy, and arrange suit
able store and window displays.
Imperial Valley press., 1938-09-09
WE AGREE

WE AGREE
The Post-Press feels flattered.
Wright Darter, Ell Centro agent for
Pacific Freight Lines, Thursday
voluntarily stated: 'I think your
newspaper is the best I have ever
seen in any town of this size. And
I think your editorials are about
the best balanced. Usually, news
papers of like size are politically
controlled, and just kind of thrown
together"
Imperial Valley press., 1938-09-09
MOTION PICTURES

A large 100-inch advertisement
promoting public interest in mo-
tion pictures, and second in the
schedule which started last week,
has been received. No release date
is given as yet, but it is expected
to be released during the week OF
Sept. 12-18
Imperial Valley press., 1938-09-09
Business News Notes
,EW STUDIO

new STUDIO
Edna Morrison, formerly in charge
of the Vreeland Photographic stu
dio. has announced that she and
Charles Wallace will unite to form
the Photographic studio of Nor
rison- Wallace in the near future.
They are expected to occupy the
present location of the Wallace
studio on Main street, and mater
tally add to equipment.
Imperial Valley press., 1938-09-09
DRUNK CHARGE
DISMISSED

A charge of being drunk and dis
turbing the peace was dismissed
against Billy Swerdfeger, %, in Ell
Centre police court late Thursday.
Imperial Valley press., 1938-09-09
CAMEL CIARETTES-

Camel cigarettes continue to keep
the public Camel-conscious by
steady advertising Next ad will be
SIS inches in size and will run
September IL in the Press and 18th
in the Post.
Imperial Valley press., 1938-09-09
PALMOLIVE-

A two-column Palmoliye soap ad
is scheduled for the Post-Prcss Sept.
1915. Dealers would do we'll to
take advantage of the consistent
program run by Palmolive, the only
soap which has been advertised
in these columns of recent months.
That means Palmoliye has an in
side tract on all other soap as a
potential seller.
Imperial Valley press., 1938-09-09

An elaborate schedule has just
been received from Vicks, starting
with smaller ads and increasing
space as the cold season advances.
Vaporub will be advertised Sept.
1914, and Va-Tro-Nol on Sept. Is
l6.
Imperial Valley press., 1938-09-09

BUY OR SELL. Twice as Well,
ONE "ArARTMA Mt FOR RENT
Want Ad is worth 100 Signs
Imperial Valley press., 1938-09-09

ADS
More newspaper advertising, was
the general opinion of dealers at
tending the 1889 PrevieW of Ply
mouth and Chrysler held in San
Francisco August 29th.
Imperial Valley press., 1938-09-09
SHELL

SHELL
Shell dealers are advised that a
3-column 8h inch ad will run in
the Press Sept. IL and Post Sept.
13.
PRINCE ALBERT
Next Prince Albert ad has been
ordered for Sept. 1914.
Imperial Valley press., 1938-09-09
DOANS PILLS

A schedule for the next three
months has just been received.
Next insertion will be Sept. 1916.
Druggists are urged to use counter
displays.
Imperial Valley press., 1938-09-09
VISITOR

VISITOR
Fred H. Kelly, factory represen-
tative of the Ford Motor Co, was
valley visitor this week. He con-
ferred at length with Bert Edgar
and William Hendirks.
Imperial Valley press., 1938-09-09
VISITS VALLEY

Mr.. and Mrs F. B. Rood of
Marshfield. Ore. are visiting at the
v. r. and Robert P. Rood homes
IN the Jasper district The Rood
men are brothers.
Imperial Valley press., 1938-09-09
BIFF-

BIFF--
Rightly anticipating coming "fly
time, Union Oil has a sizeable
ad on Biff scheduled for Sept. 15-
16.
Imperial Valley press., 1938-09-09
ACME

ACME
Acme beer is expected to release
a new advertising schedule in Oc-
tober.
Imperial Valley press., 1938-09-09

666-
This cold cure is being backed
I'D by a twice a week schedule.
Imperial Valley press., 1938-09-09
CHEVROLET

CHEVROLET
Chevrolet is expected to announce
new models in October according
to advises from Detroit.
Imperial Valley press., 1938-09-09
PROMOTION

PROWUTIUN-
Sherman Eldridge has been pro-
NOTED TO the position of salesman
for the Ell Centre area for the gas
company.
Imperial Valley press., 1938-09-09
PACKARD

New Packard models for 1889 are
expected early in October,
Imperial Valley press., 1938-09-09
KELLOGG

KELLOGG
Kellogg All-Bran continues to ad-
vertise weekly Next ad will be Sept.
1916.
Imperial Valley press., 1938-09-09

NATIONS BUSINESS.