davidaulloa/AmericanStories huggingface dataset:
The Waterbury Democrat., 1938-10-04
Y.M.C.A. Notes

"A new class In Public Speaking
ouened ut the Central Y. M. Q. A.
last night. In addition to the des"
cription OF the new course by the
instructor Miss Mary l.. Martin
brief remarks were made BY some
Of the graduates OF the Y. M. Q.
A. public speaking course: Roy A.
Ferris, Alfred =. Meyerhans, John
J. Brady, MRS. Elizabeth Minor
and Philip NJ. Won Tobel.
Among those who enrolled N
the new class are: Harry w. Bart
lett, Raoul J. Beaudette. George
p, Brown, Dorothy Buell., Louis j..
Carnblgue, Charles ]. Cas-, So
nhie Daukas, william ]. Dillon,
Allan Fenton, George l.. Hubbard
Grace NJ. Lee, Ann Manning, Paul
=. Lincoln, Esther 9. Mccarthy,
Michael J. Pierro, Edward II.
Rags, John r. Raymond, Roger
w, eeayer, Walter Schiegel and
Florence Stadalink.
ENROLMENT In this course viii
be held open through next Mon
day night. Further information
may be secured by Secretary Ar.
thur Z. purinton Of the Central
Y. M. @. A.. t.
There viii be . great deal Of
checker playing ut the X. N. @. A.
this week. ON Friday evening
Newall w. Banks, one Of IN
worlds most famous simultaneous
play artists OF The game, will try
10 defend his position By playing
20 boards os checkers simuitan.
eously and in addition . half
dosen chess matches. All the chess
and checker talent Of the. city are
invited 70 participate or witness
this great exhibition.
On Saturday evening the am
nual meeting Of the Connecticut
Checker Association win be held.
New officers fer the year win be
excited and plans made for the
coming season. After the meet
ine those I'm attendance will en-.
lev several, rounds Of Checkers
tina Y. M. o. A. Chess ClubFre-
Gently appointed q committee on
activities to plan an interesting
program for the t030-39 chess sea-
son. Louis Stanley was made chair
man. with Louis DeBlasio. John
LIKE. Charles Powers, and Kings
lev Keillor as committee menu
beers. Charles Perkins, president OF
the club, Charles Velte, secretary
and. Fred Norling; local chess ex-
uert. assisted the committee IN
completing plans for three chess
tournaments, to be run In the near
future.
The first tournament will be
played to decide the "Y" Chess
champion In classes A, B, and Q.
This tournament win have Charles
Perkins as director. It Is now open
to ali Y. M. o. A. members.
The X. M. GA. Chess Ladder
Tournament will be run contin-
uously during the new season.
Kingsley Keillor, "Y' chess In
strurtor, was chosen to act as
tournament supervisor.
The committee also planned 70
cooperate with the waterbury
Chess Club in carrying on q City
tournament under the Joint spon-
sorship Of the two local chess
clubs. George eastman. present
sity chess champion, will defend
as title in the Glass A division
against such competent players
Is N. r. BeIlome, Jolin stanwioh,
and Fred Norllng.
The Waterbury Democrat., 1938-10-04
LONG TRIPS ARRANGED

Southern California's football
team will travel 1920 miles this
season to play games at Dayton, Sc
attic and Honolulu. I
The Waterbury Democrat., 1938-10-04
Roosevelt Lodge

Roosevelt Lodge, Knights Of
Pythias, Il taking an active part
In plans for the annual State X.
Of r. convention TO be held In this
city Oct. II and Is.
Chancellor Commander Jack e.
Freedman Is chairman Of the pro-
gram committee.
The Waterbury Democrat., 1938-10-04
Camp II

Camp II, Patriotic Order Of
America, will be represented by
Miss Gertrude Z. NJ. McKegg at
the annual national convention
in Baltimore Oct. 1918. Miss Nc
Kegg was selected at q meeting Of
the camp last night at Engineers
Hall
Mrs. Lillian Eldridge was select
ed to act as alternate.
The Waterbury Democrat., 1938-10-04

First FAIL Meeting
Chief Electricians Mate John w.
McG ibbon, local recruiting offlcer
for the U. s.. Navy, viii speak and
Evening star., 1938-12-18

national committeeman from Con-
necticut; Clarence j. Pyle, Whining
ton NewsJournal.
@.
T. j. Qualters; Ralph H. Quinn,
Cincinnati Enquirer.
r.
A. A. D. Rain, Minneapolis; G. ].
Randau, United Press Association; :;
William F. Raymond; William P.
Redding, Denver; A. P. Reeves; John
Regis, Sergeantsville, N. j.: Ogden
Reid, New York Herald Tribune; !;
John A. Reilly: DR.. B. Rush Rhees,
Newark; James Stewart Richardson:
Victor F. Ridder, New York Stats
zeitung; B. H. Roberts, Roy A.
Roberts, Kansas City Star; A.
w. Robertson, New York; Ber-
nard NJ Robinson. Akron; Ed
ward L. Roddan; Robert S. Rowe,
New York; Col William H. Rupertus,
U. S. M. c.; Frank J. Russell, Michi-
gan Iron Mountain News; H. L.
Rust, Jr.; Lewis E. Ryan; John P.
Ryan, New York.
David Saperstein, New York: John
Saul, William E. Scripps, Detroit
News: Kurt G. Sell, German News
Agency; Whitney North Seymour,
New York; Hal Sharkey, Newark
Evening News, Newark; Judge Clar-
ence j. Shearn, New York; Senator
Henrik Shipstead, Minnesota; Duke
Shoop, Kansas City Star: Paul
Shoup, New York; Jouett Shouse,
Kenneth F. Simpson, Republican
national committeeman, New York:
Kirke L. Simpson, the Associated
Press; Arthur j. Sinnott, Newark
Evening News; Senator Ellison D.
Smith, South Carolina; Harold v.
Evening star., 1938-12-18

SmlCn, U. 3. A., John Lewis Smith.
Ralph Smith, Atlanta Journal; Rob-
ert B. Smith, Representative Ber.
trand H. Smell. New York; Edgar G.
Snyder, Harry p. Somerville, Paul
B. Sommers, Newark; Lawrence Y,
Spear, Groton, Conn; Judge G. Ver-
non Spratley, Hampton, Va; DR..
Camp Stanley, William Stanley, for
mer Assistant Attorney General;
Lloyd c. Stark, Governor OF Mis-
souri,; Louis Stark, New York Times;
E. w. Startling, Harold E. stassen,
Governor elect Of Minnesota; La
Bert st. Clair, Alfred D. Stedman, st.
Paul Pioneer Press; Edwin G. Stef1e,
Frederic F. Stevenson, Crowell Pub
fishing Co.; the Rev. Anson Phelps
Stokes. D. D.; Thomas L. Stokes,
New York World-Telegram; Fred
erick A. Storm, United Press Asso-
citation; Nathan Straus. admins
TRAITOR, U. 8. H. A.; Brig Gen. George
v. Strong, U. S. A.; DR.. Wesley A.
Sturges, Edward D. Sugrue, Newark,
N. j.; Mark Sullivan, New York
Herald Tribune Syndicate; James A.
Sullivan, Henry suydam, Newark
Evening News; Stanley Suydam,
Charles P. Swope, Gerald Swope.
New York.
Robert A. Taft, Senator -elect from
Ohio; Harold M. Talburt, Washing
ton Daily News; Edward Tayloe,
Edgehill, Shadwell, Va; Wayne G.
Taylor, Assistant Secretary Of the
Treasury; William G. Taylor, Boston
Globe, Boston: Mark Thistlethwaite,
Indianapolis News; Corcoran Thorn,
J. w. Thomas, Akron, Ohio: Sheldon
Thomas Col. Charles F. Thompson,
U. s. A.: Elliott Thurston, Theodore
Tiller, Bascom Timmons. Houston
Chronicle: Charles T. Tittmann,
Maurice F. Tobin. Mayor of Boston;
Senator John G. Townsend, jr., Della
ware; Representative Allen T.
Treadway, Massachusetts,; Arthur r.
Treanor, Booth Newspapers: Walter
Trojan, Chicago Tribune: Joseph
p. Tumulty, Charles L. Tut, Colo
RADIO Springs, Colo; Raymond H.
Tyree.
Frederick D. Underwood, New
York.
V.
Senator Arthur H. Vandenberg,
Michigan; Alfred Gwynne Wander
bilt. Sycamore Farms. Md: Arthur
T. Vanderbilt, Newark: William H.
Vanderbilt, Governor elect of Rhode
Island; Earl Venable, executive Sec
retary Republican Congressional
Committee.
w.
John R. Waller, Wilmer ]. Waller,
Ernest G. Walker, Basil L. Walters,
Minneapolis Star; Franklin Walt
man, jr.; Albert L. Warner, New
York Herald Tribune, Col. Edwin c.
Watson, U. S. A.; James E. Watson,
Burt G.. Weber, Buffalo, N. Y; Orson
Welles, the Mercury Theater, New
York; Sumner Welles. Undersecre-
tary of State; Ernest T. Weir, Pitts
burgh; Thomas J. Weir, Washington
Times; Henry L. West, Warren
Wheaton. Philadelphia; Representa-
tive Dudley A. White, Ohio; Capt.
Paul c. Whitney, U. s. NJ; J. R.
Virgins, ST. Paul Pioneer-Press;
Grafton S. Wilcox. New York Her.
ald-Tribune; w. F. Wiley, Cincin-
natl Enquirer; Wendell L. Wilkie.
New York; George H. Wilson, Lyle
c. Wilson. United Press Association;
r. L. Wilson, Des Moines Register
and Tribune: Morgan Wing, jr.. New
York; Lloyd Wilson, Lewis Wood,
New York Times; r. C. Wood, Urey
Woodson, alien property custodian;
James L. Wright, Buffalo Evening
News; Richard H. Wright.
x. -
Henry Xander.
Y.
DR.. Hugh Young, Baltimore; James
r. Young, International News serv-
ice, Toxic; John Russell Young,
Washington Evening Star; John
Russell Young, jr.; James G. Yaden.
Evening star., 1938-12-18
Arthur Hathten Heads
National Press Club

Arthur Hachten of international
News Service was elected president
Of the National Press Club at the
annual election last night. There
was no contest for the Office.
Richard L. Wilson of the Des
Moines Register Tribune defeated
Warren B. Francis of the Los An
geles Times by the vote of 1877 to
148 for the vice presidency.
Lawrence Stafford was elected
secretary and Charles A. Hamilton
treasurer. Richard L. Harkness was
named financial secretary.
Felix T. Gotten and Morris D.
Erwin were elected members of the
Board of Governors for a three
year term. Paul R. Leach was elected
for a two-year term.
Evening star., 1938-12-18

<Continued From Page A-10)
Imperial Valley press., 1938-09-23
Arkansas Traveller
To Visit EICentro

The Arkansas Traveller" OF 1885
has been streamlined!
With proper ceremony and little
weeping the people of Arkansas
have said a final farewell to the
ancient old fellow with the chew
Of tobacco, the jug of corn likker
and the flea bitten mule who is
usually associated with the express
sion Arkansas Traveller.
Miss Arkansas Traveller" in the
person of Miss Mildred Hines of
Little Rock will arrive at Edgar
Bros. Ford store at noon, Sept. 80
on a tour of the west and middle
west as a part of an intense pub
licity campaign to stimulate inter-
est in the expression Arkansas
Traveller. With her will be Miss
Lorena Pollard, tour director of the
Arkansas Automobile Club, as chap
eron and companion and Joe w.
Sitlington, driver and publicity
manager.
Imperial Valley press., 1938-09-23
ADVERTISING MAKES WORK

One of the finest safety produced anywhere
is made in England 1t sells at high price in the United
States account of the tariff but it also sells at high
price in England. Why? Because few people know
about this Because few know about it. few buy it.
Because few buy it costs high and in turn only
few have jobs.
But there is another safety razor sold both in Eng
land and the United States 1t is good but not
as good the one first mentioned Yet in every
OF the globe everybody knows about this second
And because everybody knows about it most everybody
buys 1t; and because so many buy it many workmen
have Jobs in the factory, many others have jobs
marketing and distributing the razor, and in millions
of stores the world the sale of these conr
butes to the jobs of the millions who work in the stores
People do not need to shave-at time they shaved
but once week, they shave every day. What then
responsible for creating all of the jobs in the safety
razor industry? The answer is ADVERTISING. What
keeps people in those jobs? The again is ADVER-
TlSlNG. What will make jobs in fields tomor-
row? For third time the answer is ADVERTISING.
Does advertising make work? Compare the hand
full working in the factory of the first where there
but little advertising with the thousands otainng
their livelihood in the second where advertising is
regular and plentiful and you just know that ADVER-
TISING MAKES WORK.
Imperial Valley press., 1938-09-23
1q from Here at
EIks Convention

Nineteen Ell Centro Elks attended
the opening day of the lodge con-
vention at Monterey Thursday. The
convention will end at noon Sat-
urday.
Exalted Ruler Norman Deaton,
Henry Swanson, secretary, Mark
Washburn, Neal Gavin, Jack Tack
EFT, Dee Keesee, Fred Voight, Guy
Echols, Noel Smith, Joe Hurst,
Hoyal Priest, Pat Williams, Cecil
Ashley, Roulton Chapman, Paul
Post, Clarence Walters Steve Rit-
ter, Richard Van Nostrand Henry
Kretz departed late Wednesday and
early Thursday to attend the an
nual parley.
Ell Centre Elks softball team will
play for the state championship
against Alameda Friday night.
Imperial Valley press., 1938-09-23
| Page 2
Hill Bros. Coffee
Initiates Annual
Advertising Drive

Sparked by the slogan, THE
Sweetest OF All Sounds Is Praise"
Hills Bros. Coffee begins its annual
fall advertising campaign Thurs
day, Sept. 80, according to Hal
Sharp, Hills representative.
The campaign will consist of ten
striking advertisements following
the theme of man complimenting
a woman. Art work for the ad-
vertisements is of the usual high
caliber insisted upon by Hills and
N. w. Aver & Son, their agency,
and copy of easy reliability and
sound sense tells the Hills message
in an exceedingly attractive man
ner.
Hills coffee enjoys practically
1907 distribution in all valley gro
Gerry stores and is a product of
known quality, as it has been con-
Sistently advertised tor many years.
Imperial Valley press., 1938-09-23
New Staff Memb er
Handles Classified

With a wealth of merchandising
experience as a background, JOG
Morton, new member of the Post
Press advertising staff, will have
complete charge of classified adver-
tising
Joe is a young fellow and is tre-
mendously enthusiastic about his
new position and the opportunity i,
offers him to assist classified ad-
yertisers in the preparation o.
"class" ads that will get results. He
is also ready to give all clients
the utmost in service on the ad.
after they are sold.
Many people have found that tne
Classified is just what it takes to
rent a room, house, business
property, dispose of used furniture
and appliances, sell used cars, etc
Now they have a helper who will de-
vote his entire TINE to caring fol
their needs!
Morton was formerly with Wayne
Michigan Dispatch, Detroit News
B. F.. Goodrich Co., and Chevrolet
Motor Co. advertising Dept.
Imperial Valley press., 1938-09-23
Flag Salute in
School Criticized
In Court Hearinq
SAN FRANCISCO, Sept. %. CUP

SAN FRANCISCO, Sept. %. CUP)
Compelling school children to
salute the American flag could
lead to a denial of freedom of
speech, freedom of press, and free
dom of as3emblage under the guise
OF patriotism a brief filed with
the California supreme court today
said in asking the court to rehear
its decision made Aug. 81.
The court upheld the action of
the Sacramento county school
board in eXpelling Charlotte Gabri-
ELI from the Fremont elementary
school for refusing to salute the
flag. s,..=
The girl belonged to "Jehovah's
Witnesses" a religious group which
forbids its members to salute a
symbol such as a flag.
Imperial Valley press., 1938-09-23
Shell Announces
Football Schedule

Fall is here-the first football
schedule of the 1888 season is now
ready for motorists! 1t is Shells
unique Finger-Tip schedule and is
available today at service stations
throughout this territory, accord
ing to the Shell local manager
E. R. Burnett.
Like the arrival of robins in
spring, the appearance of the first
football schedule is a sure sign OF
a change in the season." he saic
humorOusly. "Gridiron fans are al
ready making predictions so we
rushed out these schedules to give
the necessary dope for many hours
of happy argument.
Shells Finger Tip Football
Schedule contains "a pages printed
in six colors and gives the 1898
schedules of 48 colleges-arS the
conference schools and leading in
dependents between the Pacific
Coast and the Rocky Mountains.
They are arranged geographically
with a marginal color index which
literally puts every teams schedule
at the fans finger tips. The book
is SO complete that even the most
rabid gridiron enthusiast will find
all the facts he wants for predicting
results.
Imperial Valley press., 1938-09-23
Fresno Officials Deny Suicide Try
Brought on Gambling Campaign

FRESNO, Cal, Sept. %. (UP)-
Chief of Police Frank P. Truax
today denied charges that the city's
drive against gambling was caused
by the suicide attempt of a man
respondent over gambling debts.
The man was Robert w. Koch
man, %, Fresno railway clerk, who
attempted to end his life a week
ago. Kochman said he had been
losing as much as 500 week in
various Fresno cardrooms. He said
his losses prompted him to try
suicide.
Il do not believe any such thing"
TruaX said. His wife had left him
and he claims to have lost only a
small sum. AS far as I know that
had nothing to do with closing the
town."
Mayor Frank A. Homan, who
slapped the lid on gambling two
Imperial Valley press., 1938-09-23
Ell CENTRIC, CALF.
Buick TO Construct
Huge New Factory

FLINT, Mich, Sept. 23-Having
advanced the 1899 production pro-
gram 10 days as a result of i'm
proved business conditions and
strong retail sales during the past
two months, Harlow H. Curtice,
president of the Buick Division OF
General Motors, today announced
that construction win start imme-
diately on a new factory building
to meet the needs of Bucks grow
ing volume of business.
The new structure, a major cur
rent item on the expansion and
rehabilitation program started two
years ago, will provide service parts
manufacturing, storage and Ship
ping. In addition, new railroad
track facilities, shipping docks for
both rail and truck shipments, a
traffic bridge over railroad tracks
bisecting the Buick properties, and
other construction will be under
taken.
More than 350,O00 square feet OF
floor space will be provided by
the new service building which
will have a 301-foot frontage, TAB
foot depth, and will replace two
buildings now outmoded and of
insufficient capacity to meet pres
ent requirements.
Buick is taking a long range
viewpoint in going ahead with this
important step in our expansion
and rehabilitation program" Mr..
Curtice said. I'VE look for a con-
tinuation of the trend of the last
three years in which Buick has
delivered more than $4,000 cars
to owners, and which has placed
the company in important volume
position in the industry. An i'm
portant result of this expansion is
the parts and service needs of this
growing army CT Buick users, and
it is to meet this demand that the
present expansion was authorized.
Imperial Valley press., 1938-09-23

the cost of living, touched the high
est peaks we had ever known.
Those companies, therefore, which
could not increase the selling price
of their products were squeezed.
They had to pay more for their
materials. labor, and taxes; but
they could not charge more for
the goods they made or the services
they rendered. Railroads and utili-
ties were especially hurt by this
initiation However, most businesses
made barrels of money out of the
war. AS a matter of fact. our prom
inence as the worlds leading busi-
ness country dates from 1914.
Pattern Would be Repeated
If war should start tomorrow, l
think that a similar pattern would
be repeated. There would not be
so much foreign selling of securi-
ties as in 1914. The amount of for
eign capital invested in our securi-
ties is about the same; but Amer
ica is considered safer haven for
money now than it was a quarter
century ago. Nevertheless, there
would probably be sharp drop in
our prices due to speculative SELL
ing. The security exchange might
even be closed again. Not every
one, however, agrees with these
conclusions.
Some investors, for instance, feel
that the government would make
this a "profitless war" in an effort
to keep the United States neutral.
| doubt if this can be done effec-
lively. Other observers cannot un-
derstand how European powers can
pay us for our goods. They, how
ever, can pay us. But leaving for
eign demand entirely out of the
picture, war in Europe would pro-
duce a period of feverish rearma-
ment here in North Americal After
the first flurries of selling, 1 believe
that security prices and business
would come back with a bang.
Imperial Valley press., 1938-09-23
Big Firms Recognize Duties. Ease
Need Of Federal Interference,
Daniel Roper Tells Executives

WASHINGTON, Sept. %. (UP)
Secretary of Commerce Daniel G.
ROPER told the seventh interna-
tional business management con-
gress last night that growing recog-
milton by large industrial corpora
tions of their public responsibilities
presages less federal government
interference in the future.
Roper informed the 1000 indus
trialists and management experts
from 81 nations the "profit motive"
Is disappearing from basic business
philosophy in favor of a "more en-
hghtened view of responsibility to
the whole community"
He said labor and management"
are reaching an understanding on
Imperial Valley press., 1938-09-23

The retail organization of Sears
Roebuck & Co., prior to its 52nd
Anniversary Celebration, the firm S
biggest selling event which starts
Sept. Is, recently conducted a soul
searching examination of its pro-
motional efforts. The whole modus
operandi of the company's 478 re-
tail stores was subjected to a period
of deeo introspection by Sears mer-
chandising and advertising special
lists VINO, figuratively, separated the
promotional sheep from the pro-
motional goats. ~
Particular attention was given TO
the report of Sears retail adver-
tising during the calendar year 1887.
1t showed:
ID That Sears used 81 1863, ,554
lines of advertising in $50 news
papers located in AZ states and the
District of Columbia, representing
nearly four times as much Image
as the leading 1887 national ad-
vertiser in newspapers - General
Motors. with 22h million lines on
| II b accounts.
Spent S11,261,763 in Newspapers
(2) That a sum of $l1 ,261 ,763 was
spent in newspapers for this space,
an increase of $712,886, or CTS per
cent over the total spent for news
paper advertising in 1886, which
had previously set an all-time high
for the firms purchase of news
paper space. f
90 That all but 267 per cent OF
Sears total appropriation for retail
advertising went to newspapers; 178
per cent was spent in circulars; 80
per cent on radio advertising. The
portion which was devoted to bill
boards was so small it was not
figured in the computation at all.
(D That during the last five
years the company has spent a total
of $48, ,l48 in newspaper adver-
tising, representing an estimated
total of 44,679,444 lines.
Significantly, Sears retail stores
have weathered both the depression
and recession with plenty to spare.
In a period of 13 years, they have
grown from nothing to one of the
large multiple store operations of
the country and have actually pass
ed in volume the half-century-old
mail order organization.
Advertising at Sears is an integral
I'd tion of merchandising and as
Imperial Valley press., 1938-09-23

junk, "Hummel- Hummel", and ask
ed the four aboard if they needed
assistance. They replied that they
did not, and said they sailed from
Shanghai five months ago and
were enroute to Los Angeles.
For DR.. Peterson the trans-Pacific
voyage was the fulfillment of a
lifelong ambition. Since his youth
he had planned a conquest of the
ocean with a small sailboat. Others
have done it but in such fragile
craft the danger from storms is
ever present
Imperial Valley press., 1938-09-23

ried bargains in every department
B. L. Hamburger stated that re-
sponSe to the sale had been re-
markably good.
Heine Rhodes has returned from
an extended vacation and is now
making ready his cafe at 664 Main
street for an opening in early Oc-
tober. Good luck, Heine!
The SaleSmen's used car contest
at Womack's is getting hotter ev-
cry day, according to Roland Nerv-
obig, used car sales manager. Nerv.
obig is a great believer in classi-
fled advertising in the selling Of
used cars,
Leon Egner, manager of the El
Centre Firestone store has returned
from his vacation in the high ST.
erras. (No fiShD
Imperial Valley press., 1938-09-23
Retailers Urged to
Cooperate in Event

All Ell Centro retailers are urged
to cooperate with the trade rela-
tions committee of the chamber OF
commerce in connection with
community retail event scheduled
for the middle of October. Those
who have not already planned 10
participate should contact j. Duke
Johnson, committee chairman, or
one of these committee members
who are giving, without stint, OF
their time and effort to help this
event go over with a bang: Gordon
Scriven Massie Horton, EE Glenn
ents, j. E. Burns, NJ. o. King.
" arren Currier.