davidaulloa/AmericanStories huggingface dataset:
The Lexington advertiser., 1938-10-20

Off the Record: Just wonder if you
readers enjoyed the two-page dedication
to the Tchula B. & P. w. Club as much
as the force did. The pictures were
very realistic and the tributes sincerely
written. Those people in Tchula be-
lieve in doing things in a symbolic and
big way anyhow. Thanks to Oliver
Emmerich of the McComb Daily Enter
prise for the send-off he gave us fem
mes this week. He actually admitted
that women had grown more practical,
intelligent, and Independent in recent
years and that their liberty was not due
to the efforts of men but to their own
initiative, asserting, of course, that the
men figured that if women didn't have
sense enough to secure their own lib
Grafton, they didn't deserve it. :
Mississippi hasn't yet entered the Old
Age Pension daze but ! hear some "ga-
loots" are trying to stir it up now :
Probably following the canned shrimp
and oyster dole will come ka-babages,
tPopeye's language The Federal Surp-
ius Commodities Corporation is buying
cabbage from the late producing states
and turning it over to the relief agen-
eies for consumption. Restraint is
not necessarily reform, neither is group
of fossilized ideas code of conduct. :
A new and most interesting feature in
the Terry Headlight, is the weekly pic
turing and eulogizing of one of Terry's
personalities. The praise is simple and
sincere. expressing a deep appreciation
of the services rendered to the COM
The Lexington advertiser., 1938-10-20

retired on good pension and is en-
loving the evening of we'll spent life,
and no finer character ever went out
from Kosciusko than Charlton Clark.
He is we'll informed on public issues, is
e. splendid writer and historian and my
visit with him after these many years
was genuine pleasure to me. He and
his venerable sister. Mrs. Coleman
represent one of the prominent early
settled families at Kosciusko; their
mother, who was Miss McNulty before
hef marriage to Adolphus Clark, was one
OF the most intelligent ladies of the
town of her generation, my father, J. @.
Buck, used to tell me.
After taking in the fair and mingling
with old friends at Kosciusko journey
ed down to Leake county and grazed
around over my old pasture there enjoy
ing the open squirrel season with rela-
tives and old friends to my hearts con-
tent, and wondered if / would be able
to ramble down to Coxburg to enjoy the
squirrel feast my good friend II. U.
Marshall has been building air castles
about l was pleased to find my broth
er, o. X. Buck and his good wife there,
who had just arrived by auto from their
far away home in California, and the
time spent with them was delightful
treat to me. On Sunday we enjoyed
family reunion at the beautiful new
home of my niece, Mrs. Lucille Morton
and family in Carthage, and dinner for
the occasion under the supervision OF
this fine niece of mine, was set picnic
foch;op on long imnrOvised table under
protecting shelter and twenty-odd loved
relatives enjoyed the feast fit for kings
which will long be remembered by US.
This was also the natal day OF Capt.
w. N. Morton, chief provider for my
niece and their three fine young sons,
which made the occasion even more
auspicious.
Continued on page eight)
The Lexington advertiser., 1938-10-20
Attala County Fair
Attracts The Rambler

NV ramble story written while in
Leake county failed to get to The Ad-
vertiser in time to appear in last weeks
issue and | am revising it for this is
sue. | attended the Attala county fair
at Kosciusko and am frank to say it was
one of the best county fairs i have ever
attended. l was pleased to find Holmes
county we'll represented by both visi-
tors and exhibits. The largest hog on
tho ground came from Holmes county
big bone Poland Chin gilt owned by
Dennis Reid, an enthusiastic All club
boy residing near West. 1t weighed
about 500 pounds and was just few
days over a year old. She had con-
sumed $3.50 worth of feed, supplement-
ed with Watkins modernized hog tonic
sold by d. C. Black of the community
good tonic to stimulate growth and
ward off disease. This gilt won the
grand championship in the hog division
and was decorated with blue ribbon.
James Alexander, another Holmes coun-
ty boy from West, had the second best
hog on exhibition weighing about $50
pounds. Henry Love Dodd of Sails had
gray stallion on exhibition that cap
tured the blue ribbon in this division
and o. X. Power of Kosciusko had same
OF as fine Hereford cattle as / ever saw,
reminding me of Victor Samples herd
near Franklin. and other fine cattle
have observed on my rambles over
Holmes county. l believe central Mis-
sissippi, and especially Holmes county, is
we'll adapted to the breeding of livestock
and am glad to see our farmers be-
coming more interested this way and
getting out of the all-cotton rut as a
money crop.
Friday was school day at the Kos
ciusko fair and Holmes county furnish
ed a large quota of school children and
visitors. A truck load, thirty or forty
strong, driven by my good friend j. c.
McCrary, were there from the West high
school and sprinkle from other schools
over the county were present. The bands
from the Goodman Junior College and
the Tchula high school were present in
their beautiful uniforms and made the
welkin ring with sweet music as they
marched around court square with the
happy school children. observed Prof.
j. L. Taylor of the West high school
marching proudly with the pupils, and
Miss Mary Love, another West teacher,
enjoying the sights as the pupils from
Holmes county passed by.
| spent one night in Kosciusko in the
pleasant home of Mrs. Fannie Coleman
as guest of her brother, Charlton NJ.
Clark, one of my boyhood printer friends
who resides in Washington City and was
back visiting relatives and scenes of his
boyhood days. He, like myself, became
printer while in his teens. Both of us
drifted to Jackson where we set type. he
on the late Edgar Wilson's paper the
commonwealth, and | on the New Mis-
sissippian, both papers now out of ex-
istence. He soon received an appoint
ment in the Federal government in
Washington and for forty-odd years
served faithfully at his post and is now
The Lexington advertiser., 1938-10-20

"Seek Elegance Rather Than Luxury
rather than fashion"
The Lexington advertiser., 1938-10-20

Beware of the wave of gyp collection
agencies that offer to collect long over
due bill for business men. A glib rep
resentative proposes to collect all ac-
counts receivable at easy terms to the
debtors, produces "letters of satisfac-
tion" from other clients, and may even
advance small sum against future
collections. 1t isn't until the firm has
collected the cream of the account--and
kept all the money--that statement is
sent to the client. With minimum
charges, charges on bad accounts, SER
vice charges, etc, the statement shows
that the client owes the company money.
There's little recourse to law because
the client has signed an ambiguous con-
tract which often is submitted for his
signature merely as an application or
listing sheet
The Lexington advertiser., 1938-10-20

How lucky we Americans are' win
me that statement has become a regular
fixture in this column but to iur'ner
my arguments that my assertion J
trna here is another "tale Of Woe Ihis
time II involves an innocent little game
~ checkers being played by Ernest :.
wait Of Baton Rouge, La. and friend
In Cxechoslovakia. The game was staii-
ed by war threats because Walt en-
ploved BY the State Labor Department
feared strict censors in Europe might IN,
tercept his letters and accuse his frieno
Of being a spy. "Imagine what cen
sor would think, asserts Walt, II ne
read. Move IA to 1s. 20 to 81" Isk'
Tsk! it's almost against the law 20
breathe over there for fear some radi-
cal might offend his Dictator OF gran
deur or cause degradation in some FORM
The Lexington advertiser., 1938-10-20

A Bridge Story? "He-'Does your wife
play contract bridget? Him--'No-Judg-
ing from She cost | think it's toll
brjdge'.n-A e. NJ Journal.
The Lexington advertiser., 1938-10-20

Practicability seems to be the theme
of Mankind nowadays, so why not take
the suggestion of one Mississippi editor
who casually hints at the use of cheap
staples of cotton to wrap the higher
grades, rather than using the now great
quantity Of imported jute. We con.
tinually preach the buy-at-home and
use state products sermons; therefore,
we might make use Of the heretofore
wasted low grades of cotton.
The Lexington advertiser., 1938-10-20

Salute to a Local Organization: To
the ladies of the Lexington Garden Club
20 the bouquets this week. Efficient
work among themselves. promotion OF
interest in their chosen field, and aid
to the general public as to information
and guidance mark their three-way sue
cess formula. For cooperation. cheer
fulness, and conscientiousness, the Lex
ington Garden Club is perfect example.
The Lexington advertiser., 1938-10-20

For sure sign of prosperity and bu-
siness conditions, behold the counten-
ances of that necessary evil, travelling
statesmen. If business is good during
the week, the statesmen will bear smiles,
back -slappings. and the prices OF ci-
gars but if business is punk--oh, oh!
don't let my English teacher see that
one--their looks are very forlorn and
their visages unbelievably gloomy.
Imperial Valley press., 1938-12-30
Ell CENTRO, CALF.
New Associated
Service Station
Will Open Soon

Scheduled to open within the
next few days, the new stream
lined Associated station at Fifth
and State streets is virtually COM
pleted, according to L. r. Jeffer-
son, proprietor of County Oil COM
pany and distributor for Imperial
Valley of Associated Oil company
products.
WCodie and Jeff Mills arc pro-
prietors of the new station.
THE latest equipment has been
selected and Installed in each de-
partment,' Jefferson stated "and
the Associated Oil company takes
pride in the fact that this FL Cen
tro station will be one of the most
modern and up to the minute SER
vice stations in all Imperial Val
ley.
THE Mills brothers, who have
been in the oil business in the valley
for a great many years, will conduct
the station and we know that their
many valley friends are going TO
be pleased to have the boys serve
them i'll such a beautiful station
Woodie Mills stated that he had
never had the pleasure of conduct
ing such a splendid modern station
and that he was loNking forward
to serving the customers in the
last word in stations.
Imperial Valley press., 1938-12-30
CHRISTIAN SCIENCE

Cod is the subject of the les
son n-Sermon on Sunday in all
Churches of Christ, Scientist. The
golden text is from Isaiah: "Thus
saith the Lord the King of Israel,
and his redeemer the Lord of hosts
I am the first. and I am the last j;
and beside me there is no God"
One of the Bible selections pre-
sents these verses about Jesus
from Mark: Now as he walked by
the sea of Galilee, he saw Simon
and Andrew his brother casting a
net into the sea: for they were
fishers. And Jesus said unto them.
Come ye after me, and I will make
you to become fishers of men.
And they went into Capernaum
and straiehtway on the sabbath
day he entered into the synagogue,
and taught. And forthwith,
when they were come out of the
synagogue, they entered into the
house of Simon and Andrew, with
James and John. But Simon's wife
mother lay sick of fever, and anon
oiioJ tCii Inn VA Iicl. hllI lic Cdliic
and took her by the hand and lift
ed her up; and Immediately the
fever left her. and she ministered
unto them"
The lesson sermon includes also
these statements from Science and
Health with Key to the Scriptures, -
by Mary Baker Eddy: Our Master
cast out devils tevils) and healed
the sick 1t should be said of his
followers also, that they cast fear
and all evil out of themselves and
others and heal the sick"
Imperial Valley press., 1938-12-30
Che sterfieId Says
Right Combination
Will Be Ad Theme

The right combination of the
worlds best cigarette tobaccos In a
blend that can't be copied is the
theme of the national newspaper
advertising for the first quarter of
1899 just released by the Liggett
q Myers Tobacco company for
Chesterfield cigarettes.
In continuing it's country wide
campaign in both newspapers and
magazines Chesterfield forcefully
repeats the mildness and good
taste of Chesterfield's fine quality
tobaccos and continues to drive
home the pleasure of smoking the
cigarette that satisfies.
Chesterfield's right combination"
story is enlivened and humanized
by the use of photographs OF we'll
known personalities such as Hal
Sims, the bridge expert, Veloz and
Yolanda. society dancers, The Fly
ing Wallendas of circus fame, Miss
Marilyn Meseke. winner OF the
recent Miss America contest. the
famous Rockettes Of Radio City
Music Hall, George Brent, Olivia
de Havilland and John Payne OF
the picture Wings OF the Navy"
and others OF national note.
Imperial Valley press., 1938-12-30
PAGE 2 PHONE 300
Fawcett Contracts
Years S Advertisinq
For Coca-CoIa

Herb Fawcett. proprietor of Cos
ca-Cola Bottling Company of I'M
perial Valley, signed a one-year5
contract for advertising in the
Post and Press this week.
CocaCola's copy will consist of
sizeable space to be used twice
month every month in the year.
I'VE think Fawcett said. that
the newspaper has a definite place
in our advertising program and
the Coca-Cola company also believe
this to be the case. III was with
their cooperation and encourage
ment, in addition to our own idea.
that we needed newspaper advertis-
ing in the local paper. that we de-
cided to take this step in our
drive for bigger and better sales
record in 1899.
THE Post and Press go to all
parts of the valley and We know
that in advertising in these two
progressive newspapers we are go
ing to benefit a great deal from
the many contacts made among
the papers 5000 subscribers" ne
concluded.
Imperial Valley press., 1938-12-30
England Starts to
Increase Air Force

LONDON, Dec. 30. CUP)-The
admiralty began recruiting for the
expanded naval air army today.
It's present strength is about 5000
Officers and men. This will be in
creased to 10000
The increase means, in the opin-
ion of experts, that the navy of
the future is being visualized as
roughly one-third afloat, one-third
in the air and one-third under
sea
Imperial Valley press., 1938-12-30
Burglars Enter
SeeIey Home

SEELEY, Dec. 30.-Burglars broke
into the home of DR.. w. A. Kerley
here within the last two weeks
and took shot gun and three
pairs of blankets, he told deputy
sheriffs.
The burglars broke a lock off
door and then pried a lock off
the truck where the gun was
kept The family was away from
Dec. IL to Dec. %.
Imperial Valley press., 1938-12-30
SunIand Announces
Double-Se al Milk
Gaping Fe ature

Announcing Sunland Double
Sealed milk in impressive adver-
tising copy, Sunland Dairy has
Joined the ranks of the country S
most modern dairies with the adop-
tin of this advanced sanitary fea-
ture in connection with the distrib-
ution of bottled milk.
The new innovation consists of
a hood and seal which are said TO
guarantee the absolute protection
against tampering and contamina-
ton by soiled hands, dirt, dust.
flies. animals, and all forms of
germ life.
A long sanitary hood, which is
sealed with electrically welded wire
and untouched by human hands,
covers the top and upper part of
the neck after the bottle has been
capped by machinery. The bottles
when handled by the milkman dur
ing his deliveries are protected
from any possible germs as hood
covers the upper portion of the
bottle grasped by him.
Aux Ambort, proprietor, declares
that the new Sunland double-sea
is the safest, most sanitary method
of capping and sealing obtainable.
Ambort also stated that the public
is invited to come and see the new
process in operation at the Sun
land plant on west Main street, FL
Centre.
Imperial Valley press., 1938-12-30
Week of Dec. II To Jan. )
Used Car De aIers
Praise Classified
As Business Getter

-Four Ell Centro automobile deal
ers are consistent users OF the
classified page in promoting the
sale of used cars: Edgar Bros. Co,
Jno. r. Robertson, Haas Bros,
Motor Company, and Rogers and
Tison.
These dealers have found, they
state, that people interested III
purchasing reputable used cars will
lCok on the classified page to see
what is being offered. 1t saves the
buyer time and money to obtain
some idea where he can acquire
the particular type of car he de-
Sires. 'He certainly can't be eX
pected to run around to every used
car lot in town looking for a car,
unless he just has to have one
right away" Russell Haas stated,
and we feel that by listing a rep
resentative group of our selections
in the classified we save prospect
i've buyers time and money"
I'VE have found that while class
flied ads do not actually sell our
cars, they bring people to the lot
10 look" Robertson stated, "and
after all that's all we expect. My
statesmen have been having a little
used car contest and they've really
been hitting the ball. However, We
feel that no small measure CT
praise is merited by the classified
advertising for bringing in pros
poets"
Our used car sales have been
going rather well during the past
month or So" w. o. HinderkS. Ed
gar Bros. Co. sales manager said
"and we are consistent users of the
classified page. It's a convenient
tlme-saving way to let the public
know about the new trade-ins be-
ing placed upon the lot.
We've used the classified pretty
consistently for over a year. now,"
w. w. Tison of Rogers and Tison
declared There's no other meth
do so economical and so far
reaching by which we can inform
the public of the outstanding buys
on our used car lot"
Imperial Valley press., 1938-12-30
The POst-Press Business Review
Diary Of a Newspaper Advertisement
Createdin Chicago =. Meat Center

CHICAGO December l. 1888
am newspaper advertisement My particular
tell folks about meat The meat I tell
about SWELL tender hardly anyone has
heard about job-eng much better how
much more economical and how
I've been ready for several days but
they're going TO yet.
CHICAGO December g. 1893
m Found out where I'm today It's place
little pleasant weather. The window
& mere @ ought to be to work
always make small town I'm to appear
in the Post and Press there before they
2 circulation OF $500 and understand people
the other fellow! '
CENTRO December s. 1888
Imagine! They sent me out airnaL Here
morning and overheard them say appear the Press
afternoon IN the town homes and the Post the morning the
country homes That's idea I get play matinee in
then the next morning get to day pub
hed for the farmers They're going to take off the
fresh and for the country audience they
play country folks in stale sheet that's
tough to put over
CENTRIC December g. 1888
This the and here go that press
ayng and bunch of the lveles
landing right front porches and the
they come right out and take me right into the e0 houses say M S
homes nice and comfortable and the sit
sees me and is surprised when tell EN- what they've been missing
really telling en.
coming A of them see
1t looks good"
When the men get home from work they sit down and make
get that meat These really camorng for
certainly they they knew I'd put
expected recepion
in the tomorrow. I'll tell those just
like these people! that amt ALL
week the week after and tell the whole bunch all
keep EN- told
Imperial Valley press., 1938-12-30
Masons to Install
New Officers Wed.

Installation of the newly elected
officers for Ell Centro lodge No
384 F., and A. M, will take place
Wednesday night, Jan. 4, at
o'clock in the Masonic temple.
c. E. Sones will act as master
of ceremonies and Charles H.
Knights, inspector. as installing Of
ficer. Refreshments will be served
after the installation.
D. B. Roberts will succeed Ger
aid H. Lampkins as master. Other
officers elect are: C. C. Bramkamp,
senior warden; Ralph French, jul
nior warden; H. r. Anderson, trus-
tee for three years, w. S. Sylvester,
treasurer; Charles H. Knights, Sec
retary.
Imperial Valley press., 1938-12-30
Wife Charged in
End Divorce Suit

In the second divorce suit filed
since their marriage in Florence,
Arizona in 1880, Clinton Sherman
Low accused his wife, Esther john
son Low, of deserting him.
The suit was filed in superior
court Thursday.
Low said his wife obtained an
interlocutory decree in Phoenix but
remarked him before the decree
became final Their seven-year-old
son, he alleged, was adopted by a
Kansas City couple.
Imperial Valley press., 1938-12-30
Maid Surprises
Border Burglar

CALExICO, Dec. 30.-Bail fol
Conrad Scheid, alias George Schultz
was set at $4,000 in police cour'
here Thursday and he was ordered
to trial in superior court on /
charge of burglarizing the Ra,
Edwards home.
A maid in the Edwards home
testified that she caught the pris-
oner rummaging in a dresser draw
er. He ran out the front door whcr
she told him to leave the place
Chief of Police Guy Echols captur-
ed him as he fled down the street
Imperial Valley press., 1938-12-30
Seed Buyer Must
Face Court CHARGE

IMPERIAL, Dec. 30.-At a pre-
liminary hearing before Judge
John E. Baker in justice court
here Thursday. Joe CT Galindo was
ordered to trial in superior court
on a charge of buying stolen alfal-
ia seed.
He is accused of buying stolen
seed from James Brooks, Roy Jack
son, and Samuel David Chew, Ne
groes. Bail was set at $500.
Imperial Valley press., 1938-12-30

2. The extremely perturbed for
eign political situation.
3. The possibility of labor diff
cultieS
4. A high industrial wage rate
and cost level.
5. The fact that influences slim
ulating to capital goods industries
are only in the first stages OF be-
ing transformed from potentially
favorable to actually favorable.
6. Uncertainty regarding sue h
forms of governmental directed &C
tivity as the monopoly inves-
tigaticn and the application of the
Wage-hour act.
Translated into more tangible
terms. an estimate might be made
that income in 1889 would exceed
the 1888 total by from to 71a per
cent, with industrial purchases
improving by perhaps twice that
margin. but with farm income lag
eing.
Imperial Valley press., 1938-12-30
Burke Reported
To Have Resigned

LOS ANGELES, Dec. 30. CUP)-
Carleton F.. Burke, chairman of
the California horse racing board,
today was said to have submitted
his resignation to Governor Elect
Culbert l.. Olson.
The unconfirmed report also
said that Norman w. Church, owner
of the Northway stables and bitter
critic of Burke's administration of
racing for many years, was slated
to take over the post.
Imperial Valley press., 1938-12-30
FIRST BAPTIST CHURCH
Orange Ave. at Seventh st.
Harold f. DotY Il Th Pastor
Th.. Paste

Bible school, 9:d5 a. m; A. A.
Moody, superintendent.
Morning worship, II o'clock, Ordi-
nance of the Lords Supper and re-
ception of new members; sermon
by the pastor, subject, Are You
Ready for 1892; chorus choir,
Frederic Rapson, director.
Junior High. Senior and Adult B.
Y. P. u. $50 p. IN.
Evening service at 7:30 p. m;
sermon by pastor, subject. THE
Scarlet Thread; special music by
chorus choir.
Imperial Valley press., 1938-12-30
Volume ! No. ~
News Notes on Business Activities

CreomulSion has ordered new
campaign which will include new,
more personalized copy, to be run
s.uring the next few months
Marsh Cleaners is at present
running a small but consistent
campaign which consists Of snappy
interesting little reader ads about
different phases OF their cleaning
service
Vicks cold remedies will continue
To be consistently advertised during
the next few months Druggists
report that the current cold cpl
demic" has increased the sale OF
VickS remedies considerably
Chesterfield cigarettes have signed
a new contract for 1889 and will
continue to advertise consistently
in this newspaper throughout The
new year.
zinn community auctions will
continue TO be held ecah week, as
this plan has proved to be entirely
feasible, SO far, according to M. d.
Zinn.
The Bank of America will pub
lish its annual condensed state
ment during the coming week.
Prince Albert tobacco will again
be consistently advertised in this
newspaper during 1889.
Adlerika is at present, and has
been for some time, a steady adj
vertiser in the columns of this
newspaper.
Ruckley'S Mixture will start an