davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1938-10-21
FL CENTR0 HAS EVERYTHING!
IT JUST NEEDS TO SAY SO

One Ell Centre merchant who said prior to Dollar
Day. mo, don't think Dollar Days any good Just
lot of bayhoo and then won't get any busi-
than we do regular Saturday, etc" ready
to yell uncle, after experiencing tremendous vol
of business last Saturday.
at went where | before he said,
$50 naturally didn't think it would amount to very
much here in Ell Centro. However, | readily admit that
got the surprise of my life last Saturday when the
customers stated fockng in here in spite of the fact
that it was windy disagreeabe day. We had all we
could handle"
The same businessman went to say that he thought
Ell Centro should promote more such events Dollar
Day to bring outsiders into the city to do their shop
ping.
When few more Ell Centre businessmen have been
converted to this way of thinking town will
into its The merchandise and stores here to
give and people service They need only to
be reminded often and convincingy.
recent coast visitor to the valley purchased
clothing at local store. Upon his return to the
he compmented upon his taste and asked where he
bought his clothes Let's wake up to the fact that we've
got everything."
Imperial Valley press., 1938-10-21
HOW TO WIN CUSTOMERS
AND INFLUENCE PEOPLE

Newspaper reading begins in; childhood when par
ents read the funnies to their children and continues
on through life of most persistent daily
habits Little wonder, then that newspapers influence
people.
The intense interest of newspaper readers in local
and telegraph news, in picture pages sports, comics
editorials, and advertising, provides advertisers with
their greatest opportunity win the attention of pros
pects to convert them into customers and friends.
With newspaper advertising you command the
attention of every abeto-read" member of the family
of nearly every "able-tobuy" family in your trading
territory,siI ....
g, Use this newspaper to win customers and to in
fiuenee people favorably toward the commodities and
services you have for sale ~
Imperial Valley press., 1938-10-21
Sears Buys $4,000
In New, Modern
Furniture Stocks

$4,000 worth of new modern fur
niture was recently purchased by
B. L. Hamburger, manager of Sears
Roebuck Co., on buying trip to
Los Angeles.
"I honestly believe" Hamburger
said. "that we have one of the
finest shoWings of furniture ever
assembled in Imperial Valley. We
have made selections to fit every
pocketbook and need and have
purchased all the latest styles to
suit any home"
Han burger also predicted that
business is on the upswing in I'm
perial Valley. Il can see a definite
up-trend," he said, "and believe
that we shall all enjoy even better
business than we did last year.
People seem to be more optimistic
about spending their money and
thy seem to have more 10 spend" )"
Imperial Valley press., 1938-10-21
Gas Go. Campaign
Goes Over Big

Coast Counties Gas Company is
tagging an impressive and money
.aving promotion campaign on gas
appliances. Feature of the cam
paign is the "CP" gas range, which
meets the % strict specifications
for an alI-around modern gas range
set up by 10 different and inde-
pendent gas companies.
The campaign is based on 1.-THE
Round-Up' idea and includes not
only ranges but water heaters, gas
air conditioning systems and heat
ers
E. B. Mason, Coast Counties man
ager states that the campaign,
which has featured numerous and
consistent advertising insertions in
this newspaper, is going over in a
big way. Statesmen are selling as
many appliances as the company
service force can install at the
present time, Mason stated.
Imperial Valley press., 1938-10-21
Arizona Receives
Boulder Power

KINGMAN. Ari., Oct. 81. up
The first Boulder Dam power to
flow INTO Arizona was supplied to
Kingman. Oatman. Chloride and
surrounding mining communities
for a short time today.
Transmission of the electrical
power over lines of the Citizens Util-
ity company signaled a celebration
for which northern Arizona has
waited 80 years.
The new line passed its prelim-
mary test and the generators of the
steam plant here were syncronized
with the generators at Boulder
Dam. Regular service is expected
to be established in less than a
week.
Imperial Valley press., 1938-10-21
S.F.Warehousemen
Vote on Peace

SAN FRANCISCO Oct. 21, tUP)
Return to work next Monday OF
an estimated 1000 CIO Warehouse
men was predicted today as the
unionis:S prepared to vote on an
agreement reached by union nego-
tiators and officials of the San
Francisco Distributors association.
Union members, many of whom
have been idle for four months in
dispute with employers over a
master contract which closed more
than l30 warehouses, will vote to-
morrow at pm. on whether to
accept the settlement plan.
Union negotiations, including
Harry Bridges, west coast CIO di-
rector. and Eugene Patton. president
of the warehousemen's branch of
the International Longshoremens s
and WarehousemenS union. have
asked the union to ratify the agree
ment.
Imperial Valley press., 1938-10-21
Hopkins Rumored
Fiancee Killed

NEW YORK, Oct. q. CUP)-Dor-
othy Hale, 80. actress and reported
fiancee of Harry L. Hopkins. WPA
administrator. jumped or fell from
an upper floor of the EampsGir7
House. an exclusive apartment
hotel. early today She was killed
instantly.
Mrs. Hale's husband. Gardner
Hale, well known artist. killed
himself in 1881 by jumping of. a
cliff in California.
No details OF Mrs. Hales death
were known Immediately.
Hopkins wife died some time
ago. During the last year. he and
Mrs. Hale have been seen together
many times and have been persist
emily reported as engaged.
Imperial Valley press., 1938-10-21
Districts S Power
Program Opens
New Market Here

Imperial electrical appliance
dealers are building elaborate plans
for acquainting the thousands of
prospective new customers with the
comforts and advantages of this
type Of merchandise
Because of the fact that these
prospects have had no experience
with electrical appliances and DO
not even know anything about them
from experience. dealers are con-
fronted with a tremendous job in
educating them to know just what
uses electrical appliances can be put
to in every part of the house TO
increase the comforts of living.
This big new field for appliances,
at the present time, is absolutely
untouched in the greater part OF
Imperial Valley refrigeratorS,
ranges water heaters, coolers, waf-
file irons, electric irons, percolators,
toasters and all the other conven-
fences that town-dwellers in the
valley have taken for granted for
years are unknown 10 these people
from an actual usage standpoint.
A survey of dealers shows that
as soon as the Irrigation District
power program really gets under
way in the rural districts they are
going TO have plenty of men in the
field selling and demonstrating in
addition to impressive advertising
campaigns. which will pave the
way for statesmen.
National advertisers. too, are
watching this market with interest
as a potential source of big sales
increases.
Imperial Valley press., 1938-10-21
NOTES ON BUSINESS ACTIVITIES

Chevrolet's new 1889 models are
announced in today's newspaper
The new cars are strikingly stream
lined and are described in 65-col-
umn-inch copy. A large crowd was
seen viewing them at Roy H. Wom-
ack's shoWrooms this morning.
OldSnobile also announced new
1889 models in today's paper -
THREE new cars, the new model
being small six in the loW-price
field. However, as far as your
Business News Note-taker could see
the new addition to the Olds line
was not small, although it does have
a 1l5-inch wheelbase.
Sales Manager Lawrence H. Hovi2
and representative L. L Dunlap
Of the Tea GarGen Products Co.
Imperial Valley press., 1938-10-21
Football Player
Slightly Better

SACRAMENTO. Oct. 81. up
Condition of Thomas McCandless
injured Sacramento high school
football player, was reported very
slightly improved" today
Attending physicians said, how
ever. the boys chances of recover
ing from neck ard spinal injuries
suffered i'll a game last week were
slight. He is partially paralyed
Mrs. Madeline Colburn OF Homo
lulu, mother OF McCandless, who
flew across the Pacific to be at the
bedside said she could not blame
football as a sport for her sons in
jury.
Imperial Valley press., 1938-10-21
Xmas Decorations
Gre ate Festive Air
EarIy in Season

Every year Ell Centro's merchants
and the merchants of other valley
towns decorate the main street OF
their cities for the Christmas shop
ping period. 1t is not too soon to
start thinking about this contin-
gency now. Christmas is just about
seven weeks away and a great deal
of time and thought is always given
to successful and effective Christ
mas community decoration.
Every merchant knows that dec
orations do a great deal to develop
Christmas spirit and buying
mood" in the public. A decorated
town always does more Christmas
business than one which looks just
as it always does. The festive spirit
and atmosphere achieved by dec
orations, as one businessman said,
Just naturally makes them reach
down in their pockets and give.
Every year valley merchants Of
fer larger and more diversified
stocks of goods for Christmas gift
selection. 1t used to be that it was
difficult for the shopper to find
a gift with that something differ
ent" look. Now, however, there are
so many smartly turned-out gift
items available to valley shoppers
each year that they have about
as wide selection as any shopper
in large city.
Decorations early in the season
will start "the ball rolling and
help move the big range of gifts
made available for the valleys
buying public.
Imperial Valley press., 1938-10-21
MeIoIand Girl
Buried Friday

Funeral services Tor Maggie Lara.
l6-year-old Meloland girl who died
at an Ell Centro hospital Thurs
day, were held at st. Mary's Catho-
lie church at pm. Friday.
The girl. daughter of Mr.. and
Mrs. Felipe Lara. had lived at Melo-
land all of her life She died of a
lingering illness which had confined
her to her bed for many weeks
She was buried at Evergreen ceme-
terry. B. E Lemons, Ell Centre fu-
neral director, was in charge OF
arrangements.
Imperial Valley press., 1938-10-21

came liz the office wednesday and
announced that Tea Garden would
run an advertising campaign in the
Post Press in November.
An order has come through for
the announcement of the new 1899
DeSoto. Date OF insertion and dis
play of the new car will be an
nounced later.
Ford Motor Co. will announce
their new car for 1939-The Mer-
cury-sometime next month The
new member of the Ford u .nily
will be a V-8 and is rumored to be
95 horsepower.
Armour & Co continued its
planned meal campaign this week
with a large advertisement.
Cuff-Archias Seed Co. of Braw-
ley is advertising garden supplies
and needs.
Another interesting advertisement
by the Shell Oil Co. will be RI i
leased next week.
Camel cigarettes continue their
vigorous campaign with another
large ad next week.
Prince Albert pipe and cigarette
tobacco will be featured again in
advertisements during the coming
week
Gilmore Oil Co. continues it's
cleverly localized campaign next
week. DR.. Goble Hurst, chiroprac-
tor, is cited as local booster OF
Gilmore products.
Hanes Underwear will be present..
ed in larger space in next weeks
advertisement
Snowflake soda crackers con-
sistent advertising schedule will
again be evident in an issue of
next week.
Palmolive soaps middle age
skin campaign will again be seen
next week.
Hills Bros. Coffee continues i
strong campaign based on Every
woman loves compliment
Nib. Coffee is gaining friends
and customers with a cleverly pre-
sented advertising program.
Safeway Stores Inc, will run an
extra advertisement next week fea-
turing Airway Coffee.
Imperial Valley press., 1938-10-21

OF Staif OF a local hospital, who was
freed under $500 bail, pending ar
raignment on a charge of lewdness.
The 49-year-old physician and civic
leader was taken into custody at
his home
With % persons in all arrested
since police started their roundup
few weeks ago, the city board of
directors received offers of financial
support if they would provide fa-
cilities for the medical care of per-
VertS.
One Pasadena masron, the mother
of two children, was reported to have
offered half of her $500.U00 fortune
to set up a clinic for experimental
ton and care of such cases. Anoth-
er woman sent the directors a $1,000
check, but they returned it to her
and voted down a proposal to treat
with sex harmones all persons con-
Imperial Valley press., 1938-10-21
Business Activity
Reaches NewHiqh
For 80 Week Oct.8

Up sharply on the strength Of
heavy industrial pickup, the AD-
MINISTRATIVE AND RESEARCH
CORPORATIONS WEEKLY IN
DEX OF BUSINESS ACTIVITY
rose to TAP in the week ended
October 8. The best level for 1888
to date. this compares with 703
the week before and 1858 a year
ago.
A 48 per cent increase in auto
mobile production sent assemble
up from 25 ,4O5 units to 1855. Elec-
trio power output, reported at 2.l54
million XVIII, compared with the
previous weeks revised figure of
2,139 XVIII, while steel mill activity
advanced another point TO 49, Ca
pacity.
Both financial components showed
gains in the period under review:
commercial loans, $12 million higher
at $5,408 million; and bank debts
outside New York City, up 1888 mil
lion TO $5 120 million. Cotton For
Wardings increased $4,000 bales. and
carloadings of debts 702,964 cars
were 5,026 higher at a new So
peak. F. w. Dodge figures revealed
to reduce maintenance costs"
Imperial Valley press., 1938-10-21
Unions TO Hear
Of Propositions

Labor union members from all
parts Of Imperial Valley will as
semble at Gardner's cafe in Ell Gen.
tro at 7:30 pm. Saturday to hear
union officials talk against PROPOSE
ton No. l on the November ballot
The speakers will include John
D. Lydick, secretary of the fed
Grated trades and labor council OF
San Diego; Charles Copperman,
president of the Building Trades
council of Imperial county: and
Walter Welden. secretary of the
Central Labor council in Imperial
county.
Imperial Valley press., 1938-10-21
Motoriist Reports
ATTEMPTED Theft

An attempt to break into his
automobile. parked in FL Centro
was reported to police Thursday
night by Rockwell French of I'm
perial. French said thieves tried
to pry open the trunk on the rear
of his machine when it was parked
near Seventh street and Brighton.
Imperial Valley press., 1938-10-21
Masher Sent to
ElCentro Jail

A 30-day suspended sentence was
imposed Friday on Joe Pedro, ac
cused of molesting two women in
El Centro. In police court the two
women. Mrs B. w. Barrett and
Mrs. Ruby Snider, testified Pedro
drove his car past them and waved
Pedro claimed the gesture was
flicking a cigar ash. Ray Johnson
represented Pedro.
Imperial Valley press., 1938-10-21
New Date-Gift
Shop Opens at
B. w. Hotel

Opening IL modem and attractive
new quarters at the Hotel Barbara
Worth this week, The Desert Date
and Gift Shop, Mrs. Ruth Coy.
proprietess, features attractive date
gift packages and novelties CT all
kinds
Mrs Coy also operates another
shop of the same type in Indio and
reports that she has enjoyed very
satisfactory bushes there.
Imperial Valley press., 1938-10-21
Hatton Ad Sells
27Car Wash Jobs

Bob Hatton, proprietor Of Hat
tons Garage, stated this week that
he sold q car wash jobs Dollar Day
from his advertisement which fea-
tEred a wash job special Hatton
said. Il had to give some of them
numbers and tell them TO come
back, as We couldn't possibly wash
them all in one day. We are still
on them.
Imperial Valley press., 1938-10-21

Int lliItt nen were eye Witnesses
TO the fatal stabbing of Robert
Massey, a fellow convict at Eastman
prison farm. known as the "Alca-
traz of the Southwest"
It was their appearance before
a grand jury that resulted in the
indictment against Thompson, who
once killed two brothers ''just to
see EN- kick" and who, according
to reliable reports, has cowed fell
low prisoners.
A high authority told the United
Press.
'The other 81 prisoners in the
dormitory with Thompson at camp
number one say he PAGES the floor
like a tiger and that they are
deathly afraid of him"
When only 10 years old-Thomp-
son is now 27-the medium sized
convict shot Lucian and Leon Shook
while on a hunting trip. He was
sentenced to death but later the
penalty was changed to Is years
in prison.
Thomas Refs. a fellow convict
whom Thompson blandly accused of
revealing a proposed escape plot to
guards next was stabbed to death.
Victim No. 4 was Everett Melvin,
a convict, who also was stabbed.
Convict witnesses said Thompson
plotted the Melvin Staying so he
could be transferred to a jail from
which he hoped to escape. Massey
was stabbed to death. Thompson
said Massey had made improper
advances.
Imperial Valley press., 1938-10-21
$4,000 Damages
Asked for De ath

Damages totaling s25 900 are ask.
ed by James L. Bradley for the
death of his son. Deward Bradley.
in an automobile accident near
Holtville June %.
He named Henry Lombough. Al
bert Fisher Robert Landbergen. and
others defendants in the suit filed
in superior court Thursday. He
said his son lost his life when his
coupe crashed into a truck and
trailer Lombough and Fisher hao
parked across the highway the night
of June %.
Imperial Valley press., 1938-10-21
DANCER ASKS DIVORCE

CHICAGO. Oct q. CUP)-Mrs.
Katherine Bernhard, a dancer
known professionally as Renee Viii
lon. sued her husband Louis Bern
hard, Hollywood customer, for diz.
vorce today charging desertion. Shd
asked custody of their daughter,
Barbara, 4.
Imperial Valley press., 1938-10-21
4 TEN HIGH ADS

Hiram Walker d. Sons. Inc. have
authorized their advertising agents.
sherman K. Ellis. Inc, TO place
four ads in this newspaper on Ten
High whaskey. between now and
December list.
Imperial Valley press., 1938-10-21
WINS DIVORCE DECREE

Mildred L Long Thursday was
granted final divorce decree from
Harold v. Long on the grounds
of extreme cruelty. The court ac-
corded her the custody of a minor
child and also gave her the house
hold furniture belonging to the
couple.
Imperial Valley press., 1938-10-21
La aHacienda to
Open Oct. 10Th

La Hacienda. dinner dance room
at the California hotel in FL Gen.
tro, will reopen for the winter a
week from Saturday, John Drummer
announced Friday. A six piece or
chestra from the Hoffbrau in San
Diego will play every night from
TO for dancing. Drummer said
Imperial Valley press., 1938-10-21
TAKES ADVANTAGE OF TALK

hhD v fAAN VI AAA
GREEN BAY, Wis, Oct. 81. CUP)
Three sneak thieves crept into
the box office at the Columbus
club last night and stole 5000 while
Mrs. Eleanor Roosevelt, wife of the
President, was addressing an audi
ence of $500 on good neighbor pol
icy and the peace movement.
Imperial Valley press., 1938-10-21
Silence of COnvicts Postpones
Trial of Texas Mass Killer Who
Murdered TO See Victims Kick

u CROCKETT, Tex Oct 21. (UP)-District Attorney
Tom Pickett was forced today to ask indefinite post
ponement of the trial of Clyde Thompson because three
fellow prisoners refused to testify against the young rudy
faced killer who boasts of his shootngS and SabbingS
Imperial Valley press., 1938-10-21
Pasadena Police Promise New Cases
In Degenerate Roundup; Leading
Citizens Already Caught in Net

PASADENA Cal. Oct. 81 (UP)-Pohce tonight prom
sed additional arrests among suspected sex degeneraes
drive which already has netted of this sald old
city leading citizens.
Latest to be apprehended was Dr. Walter P Bliss chief
Evening star., 1938-05-01

Ringless business sheer hose with
the beauty of 3-threads. Strong
plated heel and toe =. perfect for
general wear. New shades; all sizes.
S1.15 Sheer Chiffon Hose, 75c
3 pairs. S2.15. Rineless quality with
pointed heel. Sizes 8 to IL.
Children'S 35c Socks &c
Half socks and prep socks in dis
continued styles.
Hosiery .. First Floor
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-06-21
Key Westers Shcwn Cuban
Radio Stations

Benito Perez, Mrs. Herminai
Garcia. Miss Della del Pine, Hello
del Pine and JOSEPH del Pine were
interested visitors to Station
c.MG.H. and Melchose station of
Matanzas, Cuba, which dedicates
half hours Of broadcasts I'd things
of Key West every evening.
AS guests of Casa Rialto of
Matanzas and through the cour-
tesy of many of the stations en-
ployes, they were shown over
both stations and also the sights
OF beautiful Matanzas. Jesus
Quesada. Gonzalo Quesada, J. M.
Quesada. Julian Aleman and Eu-
genie Martinez, entertainers at
the stations, were especially cour-
teous, they report. They relay
the message to Key Westers that
the stations extend a warm well
come to those of this city who
happen to be in Matanzas at any
time.
Az present the stations are Civ
ing widespread publicity to the
Overseas Highway Celebration.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-06-21
AMERICAN SENTIMENT

Everyone turned to escape the
path of the raging Yellow river
in China this week, Even Jap
anese militarists were forced to
fight the threatening waters, by
attempts to repair the bikes.
Meanwhile, Japanese bomb'ngs
continued. Madame Chiank Kai
Shek's u. S. newsreel broadcast
asking a boycott of Japanese
goods until the invading nation
ceased its inhuman bombings and
removed To its own soil, was
greeted everywhere with loud
cheering in the audiences. Show
ing the effect American news
papers and magazines. calling at
tention to that brutality and en-
phasiring the social welfare and
ethical angle. has had on the Am
erican mind. The creed for this
century has a widening place for
welfare for the masses.
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-06-21
GROUP LEFT
FOR TAMPA

Mrs. Mae Ortiz and daughter,
Mrs. F. o. Nash and little daugh-
ter. all of Tampa, left over the
highway this morning enroute to
their home. The group had been
visiting in Key West at the home
of Mrs. Ortiz brother. Benjamin
Demeritt. and Mrs. Demeritt, on
Francis street, for the past several
weeks.
Accompanying the group to
Tampa are Mrs. Demeritt and son.
Ray. and niece, Rose Mary De-
merritt. daughter of Mr.. and Mrs.
Richard Demeritt of White street.
this city.
The DemerittS viii visit with
Mrs Ortiz and expect u, return
20 Key West to witness the Over
seas Highway Celebration
The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1938-06-21
JULIUS FINE WILL
COMMITTED TO
REFORM SCHOOL
BECAME TWELVE YEARS OLD
APRIL 30; JUVENILE JUDGE
JULIETTE RUSSELL HAND
LING PROCEEDINGS

II appears now that Julius
Fine, noted among the incorrigi-
bic youngsters of the city as the
outstanding offender, is on his
way TO the reform school at Ma
riana and arrangements are now
being made to have him commit
ted.
During the past, young Fine has
done SO many wrongs that it
would take pages to recount them,
it is stated. Some of his acts would
have landed an older person be-
hind the bars for more or less
long terms.
Now, however, that Julius has
reached the age which permits of
his being sent to the reform
school, Mrs. Juliette Russell, judge
of the Juvenile Court, is making
plans to ask for his commitment.
He was II years old on April 30.
A few days ago, three boys,
said to be under the age of IL,
were implicated in an attempted
robbery of a watch and sum of
money. The walcn was recover
ed, as was also some of the money,
and the boys were investigated
and placed under the watchful
eyes of Probation Officer Frank
Velasco.
Later, while the case was being
investigated, it transpired that
Fine was implicated and he was
picked up and questioned. Then
came the whole story Fine was
taken before the juvenile judge
and is now in the county jail
awaiting final action in his case.
The other boys have been re-
leased but are under the watch
full eyes of Velasco. 1t is under
stood that one of these boys is OF
The legal age for admission to the
reformat0ry.