davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1938-08-25
EYE APPEAL
(Riverside PreSs)

Value of newspaper and magazine ad
vertising as compared to radio was
stressed recently at meeting in Los
Angeles.
''Eighty-five per cent of all impressions
are obtained and retained through the
eye," Frank McKeller, speaker, said
Seeing is believing What an individual
hears, he hears; but what he sees, he
believes. The impression is inestimably
sharper and, consequently, deeper and
more permanent"
Unfortunately, television is not yet
perfected and we can't see the actors,
much less the merchandise they are try
ing to sell, over the radio The eye-ap-
peal of the printed campaigns in news
papers and magazines is far more con-
vincing. And it has been truly said that
one picture is worth thousand words
"The majority of the buying for the
home is done by women and here the
appearance of the product counts more
than all the verbal sales arguments that
can be presented" McKeller said.
"And that this principle is also true in
the case of males is shown by the fact
that verbal description of a beautiful
blonde does not make much of an i'm
preston, but, if you see her, ah, that's
different"
Imperial Valley press., 1938-08-25
You're Telling Me --
By ELL BRAUCHER

IN VIEW of the quality of some
swing music we've heard lately,
certain composers ought to swing
for it.
Scientists announce cloth can be
made of skim milk. The ice cream
suit may become a reality after all.
Grouse hunting is starting in
Scotland. The season seems to have
opened a little early in Washing
ton this year, due to the August
primaries.
What Prosecutor Dewey OF New
York is trying to prove is that
money talks-even hush money.
Savages in New Guinea decorate
themselves with beetles. Maybe pic
MICS are popular over there, too.
Flyer Douglas CWrong Way Cor
rigan has signed a movie contract.
Guess he didn't need a compass
to find that dotted line.
Imperial Valley press., 1938-08-25
IN THE SUPERIOR COURT
of the
STATE OF CALIFORNIA
In and for the County of Imperial
No. 2419



No. 24I9
NOTICE
In the Matter of the Guardian
ship of the Persons and Estates of
MARY GAREWAL and RAMIN-
DER S. GAREWAL, Minors.
Notice is hereby given that S.
S. Garewal, Guardian of the per-
sons and estates of MARY CARE
WAL and RAMINDER S. CARE
WAL, Minors, has filed in this
court a petition for order TO bor-
row money and to secure the same
by a mortgage on personal property
and reference is hereby made to
said petition for further particu-
lars, the hearing of which has
been fixed by said court for Fri
day, the 26th day of August, 1898,
at 10 o'clock am, at the court
room thereof at the court house in
said County of Imperial, and all
persons interested in said petition
are notified then and there to ap-
pear and show cause, if any there
be, why TIE said petition should not
be granted.
Dated: August 18th, 1898.
w. j. McCLELLAND,
County Clerk.
By CITHA LAMSON,
fSEAL) Deputy
HICKCoX H PROVENCE,
Attorneys for Guardian.
pub, Aug. 16 81 25)
Imperial Valley press., 1938-08-25
Legal Advertisement
IN THE SUPERIOR COURT
of the
STATE OF CALIFORNIA
In and for the County of Imperial
No 266p

STATE OF CALIFORNIA
In and for the County of Imperial
NO. 1863
NOTICE
In the Matter of the Estate and
Guardianship Of RAM S. GILL, a
Minor.
Notice is hereby given that Kehar
Singh Gill Guardian of the person
and estate of RAM S. GILL, a mi
nor, has filed in this court a petit
ton for order to borrow money and
to secure the same by a mortgage
on personal property and reference
is hereby made to said petition for
further particulars, the hearing of
which has been fixed by said court
for Friday, the 26th day of August,
1898, at 10 o'clock am, at the
court room thereof at the court
house in said County of Imperial,
and all persons interested in said
petition are notified then and
there to appear and show cause
if any there be, why the said petit
ton should not be granted.
Dated: August 18th, 1888.
w. j. McCLELLAND,
County Clerk.
By CITHA LAMSON,
(SEAL) Deputy
HICKCOX 81 PROVENCE,
Attorneys for Guardian.
pub. Aug. 16 g. 25)
Imperial Valley press., 1938-08-25
Bruce Cation Says
-NationaIism is Not the Creation OF DIetatofs

every side. as the movement TO-
ward economic nationalism gained
momentum, it became only TOO
clear that either the excessive trade
barriers must be reduced or the
pressure of nations TO gain access
TO needed raw materials and to
equally necessary foreign markets
by conquest of additional territory
and tactics of the mailed fist be-
come intensified"
Which means, very simply, that
the world put straltJacket on lelSel
through this mad quest for ma
tional self f-Sufficiency, and that the
war pressures now evident are
merely the result of this imperative
need to break out of this strait
jacket.
Which, in turn, means that it is
not only the dictator nations that
are at fault.
The great democracies, includ-
ing our own, have done their full
share in the job OF reducing free
dom of trade and ease of communi-
cations. The tariff barriers, quota
restrictions and other obstacles to
a normal exchange of goods were
not invented by the dictators.
In the long run, the nations can
prosper only by returning to the
old system of doing business with
one another on the fairest and
friendliest basis possible. Let's hope
they don't have to fight another
great war before that truth dawns
on them.
Imperial Valley press., 1938-08-25
LEGAL ADVERTISEMENT
Legal Advertisement
IN THE SUPERIOR COURT
of the
STATE OF CALIFORNIA
In and for the County of Imperial
NO. 1948

STATE OF CALIFORNIA
In and for the County of Imperial
NO. 1948
NOTICE
In the Matter of the Guardian
ship of the Persons and Estates of
YOSHIO KASHIKI and AKIRA
KASHIKI, Minors.
Notice is hereby given that Frank
u. Kashiki, Guardian of the per-
SONS and estates of YOSHIO KA-
SHIKI and AKIEA KASHIKI, Mi
nors, has filed in this court a petit
ton for order to lease real property.
and reference is hereby made to
said petition for further particulars,
the hearing of which has been fix
ed by said court for Friday, the
Goth day of August, 1888, a. 10
o'clock am, at the court room
thereof at the court house in said
County of Imperial, and all per-
sons interested in said petition are
notified then and there to appear
and show cause, if any there be,
why the said petition should not
be granted.
Dated: August 9th, 1888.
W. J. McCLELLAND,
County Clerk.
BY CITHA LAMSON,
HICKCOX So PROVENCE,
Attorneys for Guardian.
pub. Aug. 16 and 25)
(SEAL) Deputy
Imperial Valley press., 1938-08-25
News Behind
the News
Communists EUeryIUhere
J0iners in Middle :.
RY RODNEY BUTCHER

WASH1NGION.- 1t DeCOlleS hi-
creasingly difficult for the "Jolh-
ers" to enter any organization
which does not contain lew
Communists, genuine or alleged. Ihe
Communists themselves nave DC
come "joiners.'
And it's practically Impossible
to Join a respectable organization
with assurances Communists won /
take credit for everything 1t does
That's about all the "Un-Amerl-
can Committee" under Chairman
Martin Dies of Texas has learned
Most members of organizations, eS-
pecially those of liberal or labor
character. were aware of 1t before.
Dies would be doing a great service
if he could reveal just who is
Communist and who isn't. But TO
date committee policy has been to
listen bug-eyed to all volunteer
witnesses who want to put the
Communist tag ON persons and or
carnations they don't like, with
or without evidence.
No such loosely handled inves-
tigation has been covered previous
ly by this generation of Washing
ton correspondents. The Dies COM
mittee started with six Investigate
ors and now has three. 1t has no
lawyer and no accountant. Its Sec
retary, nice young man named
Stripping, has studied law while
serving as a house doorkeeper.
A mass of information about
Communists has been gathered
from Communist publications and
statements. No committee men,
Der has shown a disposition to
question Communist claims of in
fluence and achievements.
More may come later, but Dies
announced expectations of reveal
ing Soviet or Nazi shipments of
gold to organizations in this coun-
try are at this writing confined to
statements by Chairman Walter S.
Steele of the American Coalition
Committee on National Security.
Steele said an unnamed AFOL
leader once charged that a marine
union had received $4,000 from
Communists and that John l..
Lewis IA years ago charged that
two or three hundred thousand dol
lars had been sent here from Rus
Sia.
Unique was the committees is
Suance of a TRADE by Investigator
Edward F. Sullivan who alleged
Communism was rampant in the
CIO on the Pacific coast and among
Hollywood movie stars. Sullivan
credited his report to evidence
offered by the agricultural, indus
trial, and shipping interests on the
Pacific coast" Only Jews, Sullivan
said, were concerned by activities
of the American Bund and
Silver Shirts.
Dies questioned John P. Frey
A. F. of L. official, about Is min
uteS as to how he knew men he
called Communists really were
Communists. Failing to get a direct
answer, Dies hazarded that an or
ganization such as the A. F.. of L
doubtless had good information
sources.
The most popular form of gov
ernment interference in business,
is in federal purchases of surplu
commodities, lately extended from
food stuffs to include clothing.
The Millers' National Federation
recently issue statement urgin!
the Federal Surplus Commoditie
Corporation to buy up flour 80
the needy as quickly as possible anC
to buy from the greatest possible
number of mills.
News arrives of a Nova Scotia
Imperial Valley press., 1938-08-25
Photographs

Although The largest cotton crop
on record was produced in the
United States last year, growers
income was 100000 less than
in 1886, according to U. S. bureau
of agricultural economics.
Imperial Valley press., 1938-08-25

thought.
Why not get
a middle aged
nan?" we asked
ours el yes. IN
+ a c t, why not
get a man be-
yond fifty?"
This is the
way we reason
cd. He W oul d
have had years
of experience to
b a c k him up.
Imperial Valley press., 1938-08-25

If you do not appreciate your
advantages, visit a prison and see
men who never go beyond prison
walls. 1t will entirely eradicate
your disgruntled feeling.
Imperial Valley press., 1938-08-25

The Overland trail, shortest and
easiest route across the United
States for wagon trains, was laid
out and marked by buffalo long be-
fore white men arrived.
Imperial Valley press., 1938-08-25
DALE
CARNEGIE
Author of 'HOw TO Win
Friends and Influence
People

The other day my office wanted
to hire an accountant. Our first
thought was to engage bright
young man just out of business
school. Then we had another
Imperial Valley press., 1938-08-25

News arrives of a Nova Scotia
girl who fell from 70-fOot cliff
and merely suffered shock. The
girl may have been shocked, but
the cliff must have been posi-
lively outraged.
Imperial Valley press., 1938-08-25
Famous Sayings

1t is not surprising that the die
tator states of Europe give cold
reception to Secretary Hulls re-
cent appeal for worldly wide peace.
1t woCld be a profound mistake,
however, to assume that what he
had to say was addressed solely
TO them, or that the rest of the
world is solidly in agreement with
his remarks.
For the secretary of state was
reading a lecture TO people of all
nations, his own included; and the
real target of his attack was not
SO much the current resort to arm
ed force as the underlying attitude
which makes that resort to force
seem advisable.
For what Mr.. Hull was driving
at was the economic nationalism
which has absorbed all the great
nations since the war; the idea,
popular almost everywhere, that
one people can prosper only at the
expense of someone else, and that
since there are not enough good
things to go around 1T behooves
each nation to get what it can while
the getting is good.
Before the war, international
trade flowed freely. There was a
steady interchange of goods which
benefited both sides.
After the war, however, there
came a change. Trade barriers went
up and up. People began to feel
that if they bought tno matter how
cheaply) from outside their own
country anything which they could
possibly produce (no matter how
expensively) inside their own coun-
try, they were somehow being gyp-
ped. And finally, as Mr. Hull says:
Gas trade barriers mounted on
Imperial Valley press., 1938-08-25

Argentine ranchers take aerial
photographs of their cattle herds,
estimate their holdings by study
ing enlarged pictures.
Imperial Valley press., 1938-08-25

Five centuries ago, Chinese in
ventors made a rocket airplane. The
rockets exploded simultaneously
killing the inventors.
Imperial Valley press., 1938-08-25

Cane sugar and beet sugar are
said 70 have identical atomic struc-
ture.
Imperial Valley press., 1938-08-25

That story's confusing about the
pet-lover who provided his dog
with a gold tooth. Now what was
the old saying-"All that is bark
ing gold does not bite?"
Imperial Valley press., 1938-08-25
Thoughts for the Day

Thou hast also given the shield of thy salvation;
and thy gentleness hath made me great.-II Samuel
22.36
Imperial Valley press., 1938-08-25

Private employment in Washing
ton, d. c., has increased more than
30 per cent during the last five
years.
Imperial Valley press., 1938-08-25

The common cockroach smells
and hears with its antennae,
Imperial Valley press., 1938-08-25
barbs -...-

Comes a report that Australia
is producing twice as much wool
as the United States. But it's a good
bet that our legislators are gath
ering more.
An explorer recently found a
wild spot in Europe that was
completely bare of Notifications,
but he won't tell where it is be-
cause he wants to keep the place
unspOiled.
Government scientists have found
a way of weaving suits out of spun
milk. Tailor, this is the worst
piece of goods 1 ever saw. It's SC
weak it's blue, in the first place
and every time I get out in the
sun it curdles.'
Imperial Valley press., 1938-08-25

POLITICAL ADVERTISEMENT
Evening star. [volume] (Washington, D.C.) 1854-1972, 1938-09-25
The Czech0sl0uak Crisis

CZECHOSLOVAKAS LEGATION Hitler demands
unacceptable Prague gives close study Fuehrer
ciiatory. Page Al.
FRENCH PREMIER DAADIER Foreign Minister Bonnet hy
to London today to hear Hitler talks
Page Al.
RUMAN1A AND YUGOSLAVIA Hungary they will help
Czechs attacked Foreign Minister Premier
Stoyadnovch to confer Page Al.
GUERRILLA WARFARE RACES along frontier
following Pragues mobilization ORDER flight chief
Page Al.
FRENCH REFUGEES JAM highways regions
villages in nomans' land formally Page AL
SENATOR KING DECLARES only by the democratic
nations can block the predatory of Germany Italy
and Japan. Page AL. '
BELGIUM TAKES against war threat summonne
400 to colors. Page "A.
RUSSAS LEAGUE DELEGATION watches developments from
Geneva; Lltvlnon fear of Nazs bluff Page
FRENCH GOVERNMENT PREPARES to move from Paris in
OF war; $4,000 more resevss called to A-13
ITALY EXPECTS WAR Of anticipated rejection of
Hers ultimaum by Czechs II Duce hopes locaze it..
Page Ala. l ~ 100000 "
Evening star. [volume] (Washington, D.C.) 1854-1972, 1938-09-25
HOLDING THE SPOTLIGHT!
Rossi Spurns Regatta Trophy;
Lacked Heat Race Opposition,
Fails to accept Prize at
annual Presidents
Cup Banquet.

Count Theo Rossi, internationally
known italian speedboat racer, who
scored a SUFFICIENT number of points
in two heats yesterday afternoon to
win the Presidents Gold Cup, de-
clined to accept the reproduction OF
the coveted trophy last night because
he had no competition in the heat
races.
The Count was called on at the
annual Presidents Cup Regatta ban
quet to participate in a formal pres
entation Of the cup reproduction
donated this year by Mrs. Eleanor
Patterson. He was not present in the
banquet hall but was waiting in an
anteroom
More than 400 participants in the
banquet turned to the doorway when
regatta officials went out to escort
Count Rossi to the main table on
which the large gold trophy had been
placed.
The master Of ceremonies an
nounced his entrance and the audience
began prolonged applause. After a
wait OF several minutes and the off,
Gals still had not returned with tAe
Count, those in charge of the program
sensed something was amiss and the
regular entertainment continued.
Set Heat Record.
Count Rossi explained to the Of
ficials outside the banquet hall that
he wished to decline the trophy as
he had had no competition in yes
terday's heats. in which he set heat
record averaging 66.981 miles per hou,
over the 15-mile course.
For many years." the count ex-
planned, Il have been looking forward
to the time I would win the Presi-
dents Gold Cup, but my so-called
victory this afternoon was hollow
victory. I don't feel should accept
this coveted trophy when I was the
only one in the race"
Regatta officials, led by James A.
Councillor, general chairman OF this
years event, and Charles F. Chap
man, secretary Of the American Power
Boat Association under whose sane
ton the annual races are run, pleaded
with the count in vain for more than
20 minutes.
The sportsman finally accepted a
compromise suggestion made by Mr..
Chapman that the gold trophy re-
production be placed as stake in a
special handicap race on todays pro-
gram, in which Count Rossi will vie
with any racers who desire to enter.
Final plans for the special race
were not completed Immediately after
the unexpected turn of events last
night. Mr.. Chapman, however, ex-
planned that the race probably will
be run over the 15-mile course. with
Count Rossi making his start two min
utes after the other entrants have
left the starting line.
This set-up, theoretically, should
(See REGATTA PAGE A-15)
Evening star. [volume] (Washington, D.C.) 1854-1972, 1938-09-25
French Refugees Jam Roads
Out of German Border Areas

These villages came technically I'M
der military control. but no troops
came Immediately to occupy the new
mo mans land"
The evacuation spread back to towns
and cities where some of the popula-
ton began leaving voluntarily.
Reports from Metz, normally busy
Moselle River port 20 miles from the
frontier, said about one-third of its
5000 citizens were leaving.
Many shops and stores in border
towns started bundline their goods
into trucks for quick shipment into
the interior
Military authorities proceeded to
requisition horses, automobiles and
trucks for use in army transport
service.
Squads Of troops inspected private
vehicles and pack animals. selecting
only the best. Only small numbers
were taken. however. since the border
forces are already highly mechanised
Evening star. [volume] (Washington, D.C.) 1854-1972, 1938-09-25
Upsets Feature
Foot Ball Openings.

Alabama, Minnesota and Pitt
the three football power
houses of yesteryear opened
their 1888 campaigns with rous-
ing victories yesterday, but sew
eral upsets featured the country's
first big day of college football.
Maryland was upset by Rich
mond. 19-6; Mississippi beat L.
S. u, 20-7; Clemson beat Tu-
lane, 1910; Stetson defeated
Florida, 1914.
Southern California bowed to
Alabama, l9-7, and Washing
ton was trampled by Minnesota,
15-c.
Other outstanding scores:
Army. 80; Wichita, 0.
Navy. 26; William and Mary, o.
st. Bonaventure, 7; Manhat-
tan. 8.
Pittsburgh, 10; West vir-
ginia. o. .,..
Ohio. 6; Illinois, 0.
Virginia, IL: v. M. l., IL.
Full details in Sports Section.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1938-09-25
Hitler Ultimatum
Closely Studied
byPrague.
BY the Associated Press.


MOSCOW. Sept. 24-The Czecho-
slovak Legation tonight said there was
not the slightest chance the Prague
government would accept Germanys
latest demands for settlement of the
Sudeten German dispute
An atmosphere Of confidence pre-
vailed at the Legation, where the feel
ing was expressed that the die is cast
and Adolf Hitler must choose between
a crushing defeat in new World War
or rehabilitation of his armies Con-
centrated against Czechoslovakia.
Soviet circles believed the affirmative
character of his final demands for
solution were logical development
OF his campaign against the Central
European republic and of less impor-
lance than the fact that Britain,
France and Czechoslovakia were show
ing an attitude Of sitter opposition.
They believd he would not be sat
isfied with anything short of complete
liquidation of Czechoslovakia unless
he is restrained by a solid front of
other powers.
Meanwhile, Moscow remained calm
without visible excitement anywhere
over the crisis in Central Europe.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1938-09-25
WAR SCARES HOLD
PRESIDENT AT HOME
European Situation and Head Cold
Keep Roosevelt Close to
White House.
Py the Associated Press,

Fy the Associated Press.
President Roosevelt is staying close
to the White House this week end
while Europe broods over war.
The Chief Executive saw no visitors
yesterday but was in close touch with
Secretary of State Hull, who t,ayed
to him the latest reports from alb. I'd:
Today, If there is conthied inn
provement in the head cold that has
been bothering him, he intends to
leave the White House only to attend
the Presidents Cup regatta on the
Potomac
While declining all comment on the
foreign situation Washington officials
were inclined to breathe moe easily
sitter ''blac. Friday" when it appeared
Europe WIS racing toward an out
break OF hostilities. Possibility of an
unevcntfn, week end was discu sed, in
contrast 10 Fridays manifest attitude
that anything might happen Ut any
homent.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1938-09-25
DEMANDS UNACCEPTABLE, SAY CZECHS
ALL CHANCE OF YIELDING GONE.
DECLARES LEGATION In MOSCOW
BULLETIN

WARSAW, Poland, Sept. rs Sunday (AP).-The
Polish Telegraphc Agency reported today that many
persons were killed during the night in a series of
clashes between police and Polish minority groups at
Teschen, CzechosIovakia.
The agency said reports of the fighting were
brought across the border by refugees many of them
deserters from the Czechoslovak army who had
fled rather than obey the Prague mobilization order
Fighting lasted all night at Jablonkowo, the re-
ports stated. An undetermined number of persons
killed. There also were clashes at Bystrzyca,
Trzyniec Frysnat and in the city of Teschen ITSELF
In Teschen alone a dozen Czechs were wounded,
the agency said. Two Czech gendarmes said to
have been killed at Trzniec and person killed at
Fryznat
Evening star. [volume] (Washington, D.C.) 1854-1972, 1938-09-25
GUERR|LLAF|GHTS
RAGE ON FRONTIER
Clashes Between Sudetens
and Czechs Grow After
Mobilization.
BY MELVIN X. WHITELEATHER,

Associated Press Foreign Correspondent
ASCH, Czechoslovakia (near the
German frontier). Sept 24.-Guerrilla
warfare swept today along Czechoslo-
vakia's borders with Bavaria and Sax
ony, growing more serious hour by
hour
Engagements between Sudeten Ger
man free corps units, organized in
Germany, and Czechoslovak forces
multiplied as the result of the Prague
governments general mobilization Or
der Of last night.
Fleeing Sudeten Germans were the
chief cause of shooting trays reported
all along the frontier.
Communications Cut.
German territory on the northwest
and southwest borders of Czechoslo-
vakia was without communication with
the war-born republic except for the
Asch district, q strip of land IS miles
long and miles wide jutting into
Germany.
Asch yesterday declared itself free
from Czechoslovakia and barricades
were erected across all roads to pre-
vent reoccupation by the Czechoslovak
military.
What was happening at Eyer, les.
than Is miles from here, was not known
even in German border points, which
are 3 miles from the city's limits
Strong military reinforcements ar
rived In Eyer last night.
DNB Germany news agency
dispatches from Linz to Berlin re-
ported that Czechs opened heavy
machine-gun fire Friday afternoon
on a road along the tense frontier
near Leopoldsschlag. Inhabitants
of the German village of Ham,
mern, coming under the fire. were