Evening star., 1938-06-13
ADVERT|S|NGMEN
0PENCONvENT|ON
Roosevelt Lauds Slogan
of Federation in Sending
Message to Session.
By the Associated Press,


DETROIT, June 13.-The Advertis-
ing Federation Of America received
praise from President Roosevelt for its
slogan, Advertising makes work." as
business sessions of its 34th annual
convention opened here today.
II recognize the important position
the service Of advertising occupies in
our national economy" said a mes
sage OF greeting from President Roose-
welt, "a strategic relationship that
carries responsibility for the endeavor
to maintain production through wider
and more eflcient distribution Of the
goods produced.
ITO this end, your convention
theme, Advertising makes work. i.
Of great significance. Recovery will
be accelerated and human happiness
promoted In proportion to the spread
Of purchasing power through the EN-.
ployment Of the greatest possible num-
Der OF our workers In gainful pursuits
"Csnstructive Service"
Certainly, II advertising Is to rem
der the maximum Of constructive
service. it is fundamental that truth
be the watchword and that every
claim be supported by the highest
standard Of business ethics. be-
lieve the leaders in this field sense
their opportunity for promoting So
cial and economic progress through
trustworthy service"
In one Of three sectional meetings
this morning. Edith Ellsworth Of
Philadelphia, vice president Of the
federation, told the Women's Adver-
Using Clubs that advertising Is one
profession where women may hope to
reach the top.
Concurring in Miss Ellsworth's
views, Mrs. Erma Perham Proetz OF
st. Louis, q member Of the Fedora
ton Board, advised women hoping
to enter advertising to take . home
economics course, and to obtain some
training in writing.
The field is limitle6s," she said
Mason Britton Of New York, chair
man Of the federation's Board Of Di-
rectors, in his keynote address, de-
clared that advertising makes work
work meaus jobs. not only more JOBS
but better jobs"
"Must Produce More"
IF men are to have more" he
continued, they must produce more
II they would raise the standard
Of living they must produce more
per unit of human effort expended
No one has yet discovered how Il
provide greater abundance for all by
dividing less and less among more
and more"
George M. Slocum Of Detroit, fed
GRAFTON president and publisher oi
Automotive News, called the conven.
ton to order. Pre-convention activi-
ties yesterday included q visit to
Henry Ford's Early American Village
. theater party, social affairs and
registration Of delegates.
A meeting Of the Newspaper Adver-
tising Executives Association preceded
the convening Of the first general A
r. A. session.
Edward r. McGrady, former Assist
ant Secretary Of Labor, told members
Of the federation that industry was
falling behind labor in presenting its
virtues to the public.
The former ace trouble-shooter foy
the Department Of Labor urged indus
trial leaders to realize that 1T nc
longer s,1fnces to confine public re-
lations to the job Of creating desire
for the products Of industry In
stead, he suggested, industry should
employ the methods Of labor unions
and present its side Of the conflict
(see ADVERTISERS. Page A-I00