Evening star., 1938-06-17
BROADER BANKING
.. SERVICES URGED
Virginia Convention Told
of Ways to Improve
Prevailing Status.
BY EDWARD C. STONE.

By EDWARD c. STONE.
Ten suggestions for broadening the
services of banks were presented to
the Virginia Bankers Association at
Hot Springs today by T. L. Farrar,
Charlottesville banker according to
q special dispatch to The Star. He
said:
PAY more attention to women Gus
toners, encourage customers to pur-
chase their securities through the
banks, accept invitations to lecture
before high schools and colleges, take
q live interest in civic affairs, exer-
else real interest in home improve
ment loans, direct advertising appeal
from customers standpoint; address
customers in simple banking language,
instruct employees in Importance of
courtesy, designate an officer to render
tax information and cultivate gen.
uine interest in the customers well
fare"
In his annual report to the asso-
citation, President Alexander F. Ry-
q land said that any one who attempts
to predict what the future has in
store is brave, indeed. Il can only
say" he added, that I have not
lost faith in this country and that
I firmly believe that under proper
leadership we can meet every condi-
ton that we face and still be the
greatest nation in the world. Bankers
of Virginia must assume the leader
ship"
Greater Farm Study Urged.
The bankers were urged by F. M.
Newsome, jr. Lawrenceville, to ac-
quire more extensive knowledge and
sympathetic understanding of farm
problems, favoring extension of credit
at reasonable rates. In 1887, he said,
banks OF the State sponsored 1881
conservation and erosion projects,
compared with 535 in 1886.
Clarence L. Robey of Purcellville.
chairman of the Committee on Groups
and County Organization, recon-
mended the extension of regional
clearing houses in every trade area
In the State.
James M. Ball, jr.. chairman of
the Committee on Bank Protection
and Insurance, reported that no rob-
berries or holdups of banks were re-
ported in the past year The rec
ord for the past year cannot be ex-
pected to continue" he said, so the
banks should continue to give thought
TO the installation of safety protec-
ton. We are still hopeful that the
Statewide police radio system will
he completed and in operation be-
fore many months"
d. c. Speakers on Program.
Washington will send an excep-
tional number of prominent speakers
to the Mid-Year Convention of the
National Retail Dry Goods Associa-
ton at Cincinnati on June q to
July l.
]. c. Goodwin, controller, Wood
ward & Lothrop, will speak on "Prac-
tical Tabulating Methods as Used in
Retail Stores" DR.. Faith M. Will
liams, Bureau of Labor Statistics,
will consider Progress on Consumer
Purchases Study" while Wilford L.
White, chief, Marketing Research Di-
vision, Department of Commerce. is
down to present the results of a
Commerce Department national re-
tail credit survey
Other speakers include Aldo L.
Raffo, director of legislative analysis
of the American Retail Federation,
Washington, who is to speak on Gov
eminent Spending and Consumer
Purchasing Power" Irving C. Cox
National Retail Dry Goods Associa-
tion, of Washington, will consider
Credit Legislation - Federal and
State"
Mark Lansburgh of Lansburgh g.
Bro, chairman of the store manage
ment group of the national organiza-
ton, will conduct two of the most
important forum sessions on the pro-
gram. Both forums will consider
management, traffic and delivery of
goods.
Roberts on Storage Board.
Directors of the Federal Storage
Co. have elected Donald F. Roberts a
member of the board, it was an
nounced today. Mr.. Roberts is treas
urer of the Acacia Mutual Life In
eurance Co., secretary of the financial
section of the American Life Conven-
tion and president of the Consolidated
Title Corp. of this city
Joseph E. Birnie of Washington, ex-
ecutive secretary and treasurer of the
Morris Plan Bankers Association, was
today elected vice president and a
director of the Morris Plan Bank of
Georgia, at Atlanta. George Winship
Of Atlanta is president of the bank,
which was organized in 1911 and
which is the second oldest Morris Plan
Bank in America. Mr. Birnie's elec-
ton becomes effective on August Is.
Eccles Would Aid Bankers.
Bankers here today were freely dis
cussing Reserve Board Chairman Ec-
Cles' statement that the Nations
banks are under too severe restrictions
to permit free flow of credit into in
dustry, at the same time advocating
flexible policy whereby bank regu-
.ations would become part of none
tary controls, strict in boom times,
liberal in depressions 1t is the first
time he has made public statements
along these lines
Current efforts to revise bank in
sestment and examination rules have
brought banking policies to the front.
Chairman Crowley of the Federal De-
post Insurance Corp. differs with
Chairman Eccles. insisting that bank
examinations and investment rules are
not for money control but for the pro-
lection and assurance of bank depos-
itors.
d. c. Bank Clearings Improve.
The Washington Clearing House re-
ports total clearings of $25 ,029, ,676. "a
for the week ending Wednesday. This
compares with $23,558,627.65 for the
previous week, or an increase of So,