davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1938-11-11
BUSINESS SELF.HELP
LEADS WAY TO RECOVERY
Washington Review


Published bv Chamber of Commerce of the l. s.
The new tendency of business to take the initiative
in solving its own problems, independently OF govern
ment is one of the most significant and encouraging
DEVELOPMENTS in the current recovery movement.
Visible signs of a reasSerted business leadership are
appearing on a number of fronts. Through industry
conferences and other forms of cooperative action buS-
ness today exhibiting greater seltrelance III meeting
conditions and problems than 1t has shown at any
time recently.
Apparently, a large segment Of American labor IS
thinking somewhat along similar Lines and IS showing
a disinclinaon to have the government interfere fur
ther in its affairs.
Evidence of this sefhep attitude, both on the part
of business and labor in Washington during
the week at the construction industry conference Sp0h
sored by the National Chamber of Commerce.
Representatives of all branches Of the construction
industry including labor united in the opinion that
acceleraton Of building is the responsibility OF private
interests and not the government
Conference speakers, all drawn from private Hfe'
directed public attention the fact that while the new
federal works program is spectacular phase OF the
current building upturn there is going on at the same
time marked revival in private building activity.
Continuation of this trend in private construction,
one speaker predicted may lead to volume IN the next
few years comparable to that of the healthy postwar
recovery years Of 1924.
Sensible suggestions such the mOdernizauon OF
Main street and unit selling plans for the convenience
Of prospectiye home buyers advanced In putting
these SUGGESTIONS into operation the industry hopes to
enlist the assistance Of local chambers Of commerce.
Imperial Valley press., 1938-11-11
CHRISTIAN SCIENCE

"Mortals and Immortals" is the
subject of the lesson sermon on
Sunday in all Churches of Christ
Scientist. The golden text is from
Paul'S second letter to the Corin-
thians: If any man be in Christ,
he is a new creature: old things are
passed away; behold, all things are
become new"
A Scriptural selection presents
these words of John: Beloved. now
are we the sons of God. and it doth
not yet appear what We shall be:
but we know that, when he shall
appear. we Shall be like him; for
We shall see him as he is" These
passages from First Peter are also
included: For all flesh is as grass.
and all the glory of man as the
flower thereof falleth away: But
the word OF the Lord enuureth for
ever"
one OF the passages from the
Christian Science textbook. Science
and Health with Key to the Scrip
lures by Mary Baker Eddy, states:
Mortals are not like immortals.
created in Gods own image; but
infinite Spirit being all, mortal
consciousness will at last yield to
the scientific fact and disappear
Imperial Valley press., 1938-11-11
Cooking School
Pronounced Huge
Success byCurrier

Pronounced by I. V. Hardware
Co. sales manager. Warren Currier
the most successful and Well-at-
tended cooking school in the his
tory of Imperial Valley. Tvs" all
electric Hotpoint cooking schoo,
closed Thudsday afternoon after
Miss Alice Robertson had talkeo
to approximately $500 women i'll
the tWo-day session at the Unitec
Artists theatre.
Hotpoint electric ranges anc
water heaters were demonstrated
at the school as we'll as Norge
rollator electric refrigerators.
Miss Robertson cooked we'll
planned meals consisting of many
tempting dishes in less than two
hours with the modern, automatic
Hotpoint range to the amazement
of the hundreds of valley house
wives who attended the event.
Cramers bread, Ben Hur coffee
Wilson's tendermade ham. Bailarina
wine, Vencill's dairy, K. C. baking
powder, 7-Up, Nevada California
Electric company, E. W. Riggs. Hot
point dealer, and the Irrigation Dis
trict power division all tied in anc
cooperated with the I. V. HardWar'
school.
Imperial Valley press., 1938-11-11
Week of Nov. II to Nov. 1S
Goodyear ar to Blow
Tires at 80 Miles
oerHourin 7 est

One of those things that have
to be seen to be believed, the blow
out of a tire on a car travelling at
upward of 60 miles an hour with
out serious consequences of any
kind. is to be shown in El Centre
on Nov. Il
The demonstration will be staged
at Ross avenue in this city. Local
police authodities have consented
t0 the demonstration and will as
5ist in conducting it,
The purpose of this apparently
dangerous but really routine per-
formance is to prove that in a car
equipped with Life Guards, tire
failure at any speed is no more
dangerous than a slow leak. The
blowout is induced either by means
Of railroad spikes firmly fixed IN
heavy steel plates or by dynamite
caps detcnated from within the car
The casing is ripped to shredS.
but the car remains in control OF
the driver and is brought to 6
smooth. safe stop without weaving
or leaving the road. The explana-
ticn, according to Mr.. McNeece
local tire dealer. is that the Lie
Guard. a reserve tire within a
tire. IS not affected by the de-
structiol of casing or tube bul
holds air long enough TO enable
the car to be stopped. The Life
Guard is a two-ply tire placco
within the regular tube, to which
it is joined at the base They are
inflated through the same valve
When the tube is suddenly deflat.
ed. a tiny vent allows the air to
pass slowly from the reserve tire
of the Life Guadd, which mean
while supports the car. AS the
Life Guard reserve tire floats freely
within the tube, it gives" with
sharp objects that puncture casing
and tube. instead of being ripped.
Although the demonstrations are
conducted by factory representa-
tives. there is no special premium
on skilled driving or coolness.
Imperial Valley press., 1938-11-11

these new 1899 models.
Edgar Bros executives reported
That ali three new cars Impressed
visitors very much and that the
advanced streamlined styling and
finely tailored interiors received
much praise
With the Lincoln y. Lincoln
Zephyr Mercury, deluxe Ford, and
standard Ford, the Ford Motor Co.
this year has five cars. one in each
price Class. This complete price
range IS a new policy never before
in effect with the Ford company.
Imperial Valley press., 1938-11-11
Homemakins' Talk
Well Received by
Local Busines ssmen

Friday of this week % Ell Centre
men, Interested in one way or an
other in the "homemaking" busi-
ness we're addressed at d Post
Press luncheon-meeting by Larry
Wood building merchandising eX-
pert.
"SaleamanshiD is persuading somc-
one TO accept your point of view. ="
Wood declared in outlining the need
for the building industry and re-
lated businesses to more actively
and aggressively merchandise their
wares.
ut is reasonable to assume"
Wood declared that a man will
admit that his home should come
first In his budget. It is only
matter of going out and showing
people just how easy it is to buy
or build a home under present
financing conditions. Every family
pays for a home many times over
in payment of rentals. WHY not
explain to them just how pain
lessly tEey can use the same money
to purchase their own homes"
Wood cited the extreme ingenu-
ity and originality of the automo-
bile and insurance industries III
merchandising their businesses in.
hard times and good and suggested
that the building industry follow
their example.
"El Centro is no different than
any other community" Wood stat,
ed. people here. need comfortable
shelter just as much as they do
in any other town and if you show
them how they can get it they wXl
be only too clad to go ahead with
real building program"
Imperial Valley press., 1938-11-11
METHODIST EPISCOPAL
Holtville
John Wesley Grande, Pastor

John Wesley Grande, Pastor
Church school. GAS a. m; classes
and teachers for all ages; Phil
Griffin, general superintendent.
Morning worship, II o'clock; SER
mon topic. The Radiance of Re-
ligion"; special music, vocal duet,
Mrs. Keith Savage and F. Roy
Thompson.
Junior, High and Senior EpWorth
Leagues. $50; combined meeting.
illustrated lecture, Serving India.
Evening worship hour, 7:30 o'clock.
Program in charge of ten men eX-
clusively: Sam Reiman. general
chairman; special music, male
quartette, Robert Mercereau. Sam
Reiman. o. L. Watts. ThoS. Mcneil
Imperial Valley press., 1938-11-11
General Business
Improved During
Month of Octob er

The month of October has brought
further evidence of business inl-
provement. and despite some dis
appointments the indications for
the near future have continued ia
vorable. No one would say that
surge Of unqualified optimism is
sweepin} over the country. for the
situation is spotted. In the equip
ment industries particularly the
demand is still tagging and retail
trade has been held back by un-
season9bly warm weather. Never
theless the business indexes have
been moving upward Steel. auto
mobile and building operations have
improved and textile industries havt
held their ground. The Federal Re
serve index of industrial production
rose to 80 for September. from 80
in August. and the preliminary
figures indicate another and prob
ably greater rise in October More
over. some important upward Tevi-
sions o. factory schedules. which
will apply to November. have beer
announced. Both security and com
modify prices have been firm. witt
indications that buyers are willing
to operate a little further aheac
than formerly.
The rebound in the markets
which followed the Munich agree
ment and the relief from the strair
OF the European crisis. seems u
answer in the negative the question
whether the weakness in Septem'
Der was due TO domestic causes al
well as the war danger. The evi'
dence Low is that the trend herr
all along has been upward. Buying
was deferred during the period o.
uncertainty. but there was all thu
more To be done in the early par
of october. and activity IN cotto1
goods. copper hides and leathe
and some other lines picked VI
strongly The pace has slackeneC
since the middle of the month. bu
the business is on the books Wher'
1t will support production.
Imperial Valley press., 1938-11-11
STATE STREET CHRISTIAN
State and Fifth Streets
Thomas L. MasSie, Minister
Church school. $50.

Church school. $50
Morning worship. 10:45; sermon
topic, How Bad Are Young People?
This will be a special youth service.
Young people will have part in the
service. The Junior choir will sing :
James B. Fisher is the organist and
chair director.
Junior. Intermediate. and High
School societies of Christian En-
deavor. $50 p. m.
Evening preaching service, 7:3O;
sermon topic, Why Do Marriages
Fail?
Evangelistic services will continue
through the next week, each eve
Imperial Valley press., 1938-11-11

PalmoliYe Soap features the adj
vantages of a good complexion i'll
affairs Of the heart in a forthcom1 a
ing ad.
Hills Bros coffeeS every woman
loves compliment" campaign
again draws the attention of valley
hCmemakers to the fact that
good cup of coffee makes all the
difference in securing the wanted
praise from the family.
The comfort and long wearing
qualities Of Hanes underwear for
men is again featured by Hanes
Knitting Co next week
Safeway stores will again suggest
AirWay coffee, the good coffee at
budget price to valley housewives
next week.
Imperial Valley press., 1938-11-11
Coroner Reports
Cause of Death

Walter Milleur, 30. died as a re-
suit of injuries sufferedd III an un-
avoidable automobile accident. a
coroner's jury found at the close
o. an inquest Thursday.
Charles Myers, driver OF the car
in which Milleur was riding west
of Coyote Wells Tuesday night.
and William Snyder driver Of the
hay truck involved in the accident.
described the crash which brought
death TO one man and serious in
iuries TO two others.
Imperial Valley press., 1938-11-11
New Buick Sales
Bre eakins Records

FLINT, Mich. Nov. 11-Contin-
ued record breaking sales of its new
models featured operations of the
Buick division of General Motors
during the latter part of October
with domestic retail deliveries total
ling 6,697, a new high for the per-
iod This compared with 5752 de-
liVeries in the corresponding perioG
last year 4 gain OF 16 per cent
During the period, orders for the
new cars exceeded deliveries by
more than 2,OOG with the bank OF
business in the hands of dealers al
an all time high for this season.
The new cars were publicly an
nOunCed last month.
Imperial Valley press., 1938-11-11
FIRST PRESBYTERIAN
Sixth and Orange

Church school. GAS a. m.
Church school. GAS a. m; A. J.
Shaller, superintendent.
Morning worship. IL O'Clock; SER
mon topic, Our Master and Other
Masters special music. quartette,
selected.
Christian Endeavor, High School
and Junior College groups, $50 pm.
Evening worship, 7:30 o'clock;
young peoples night; sermon topic.
Life's Broken Shell, DR.. Donaldson:
special music. solo. Miss Rebecca
Severance.
Imperial Valley press., 1938-11-11
New Ford Showing
Attracts Attention
OF Many Prospects

FRIDAY Nov 4 Edgar Bros. co.
had on display for the first time
The nsw Ford Motor Co. Mercury
g. deluxe Ford V-8 and standard
Ford Va
A large crowd visited the show
rooms curing the day and marveled
al the streamlined perfection Of
Imperial Valley press., 1938-11-11

; as narrator. used poetry 10 paint
the picture presented by the world
in 1917 and 1918.
In the tableau Of the Unknown
Soldier. Norma Ebert was the
nurse and Buddy Measures the
soldier The list of readers included
Jack Aaron. The Look in Their
Eyes" Elrose Maquar, "Everyone's
Song; Neva Dowd. An After
math"; jim Rapson. In Flanders
Field; Mary Moore. "Ye Are Not
Dead; Verna Mae Palmer. THE
Known Soldier; Tom Daniel, The
Unknown Soldier; and Bill Thack-
er. Sleep"
Members Of Boyce Aten post OF
the American Legion were present
for the occasion. which also was
part Of the schools observation of
American Education Week. sponsor
ed by the Legion in the United
States.
Judge Vaughn n Thompson
stressed the cooperation existing
between the Legion and the schools
Of the nation Commander w. H.
Rhodes of Boyee Aten post intro
duced LegionnaireS active in Amer
icanISm and Americanization work
Rhodes asked the school to con-
slider the medal awarded by the
post every year to the outstanding
boy in the school. The award is
made in May
The program was preceded by a
football rally
Imperial Valley press., 1938-11-11

Marc d. zen, VINO recently resigned
Coming to his new position with
l strong background of experience
n many phases of the oil industry
Dawson has been associated with
he marketers of Mobilgas and Mo-
oiloil since January, 1920. Following
completion of his education al
Stanford university, he first served
N oil production activities in var
ious fields of southern California
md San Joaquin valley.
Imperial Valley press., 1938-11-11
Two Permits for
Building Granted

El Centro building permits for
1898 totaled s36l,783 Friday after
two permits were granted. E. Len
ard received permission TO erect a
$50 building at 436 Broadway and
Jessie Craig was granted a $500
permit for alterations at l53 Or
ange street.
Imperial Valley press., 1938-11-11
BUCKLEY'S MIXTURE

Buckleys Mixture, a Well-knoWn
cold remedy started a consistent
winter advertising campaign this
week. The advertisements feature
the fact that Buckley's eliminates
persistent coughs and irritation of
Inc bronchial passages.
Imperial Valley press., 1938-11-11

Shell Oil Coz S campaign on clean
burning stove oil will continue next
week with the release Of another
attractive single column ad.
Camel cigarettes as an aid 10
calming the nerves DIT a crucial
moment or after a hard days work
will be featured again next week
OldSmObilc with three new 1883
model cars, one the new lOW-priCed
SO, will again broadcast the advan-
tages of being an Oldsmobile owner
in next weeks Post and Press.
Vicks cold remedies will continue
their regular winter campaign next
week.
Prince Albert pipe and cigarette
tobacco will again appeal to the
men of Imperial valley to try this
fine smoke in next weeks copy,
Buick will continue its powerful
campaign. the stron est run ir
years by Buick. next week with an
}ther striking message to prospec-
i've new car owners.
Another advertiser ent in CheV-
rolets hitting campaign will
De published in next weeks Post
md Press.
Southern Pacific features every
Oay is Mothers Day in an attrac-
i've advertisement during the COM
ng week.
Minors imported gift suggestions
sold in their Tia Juana, Mexico
store. will be represented during
he coming week in the advertising
columns of this newspaper.
Imperial Valley press., 1938-11-11
WOMEN ARRESTED

Three women. Dorothy Delroy. %.
Jean Kennedy. 25. and Betty Evans.
%, were at liberty on $50 bail each
Friday following their arrest Thurs
day night in the Broadway area III
El Centre.
Imperial Valley press., 1938-11-11
IMPERIAL COMMUNITY
800 w. Main St., Imperial
Rev. Elmer l.. Wilder. Pastor

Church school, GAS a. m; H. c.
Worthington, superintendent.
Morning worship, IL O'Clock; SER
mon topic, The Secret of Success;
special music, choir.
Junior, High School, and Senior
c. E., $50 p. m.
Evening worship, 7:30 o'clock
sermon topic. A Diamond Pointed
Pen.
Imperial Valley press., 1938-11-11
TODAY AND TOMORROW
SPECIAL EDITION THEME

San Mateo County-Today and
Tomorrow" was the theme of the
BO-page special edition published
September 2G By the ; Bhringatne
Advance to advertise the eighth an
:iual San Mateo County Fiesta held
Imperial Valley press., 1938-11-11
NAZARENE
Eighth and Orange SITS.
Harold w. Stanfield. Pastor

Church school, GAS a. m; Love
JOY Irwin, superintendent.
Morning worship, II o'clock; the
evangelist, Rev w. H. Minor, will
be preaching.
N. Y. P. s., $50 p. m.
Evening worship. 7:3O o'clock:
Rev. w. H. Minor breaches.
Imperial Valley press., 1938-11-11
ADLEREKA CAMPAIGN

Adlerika. a digestive trouble rem
edy returned TO the group OF con-
sistent Post and Press advertisers
TINS week with the initiation OF a
new long term campaign which
features the availability Of the
product at all leading drug stores.
Imperial Valley press., 1938-11-11

at Bay Meadows race track
Six months of untiring work by
Fred Glover and other Advance
staff members produced a five-sec-
ito edition which was uninque in
alae,l trdatsd the;county as today
and tomorrow and featured no past
history
Imperial Valley press., 1938-11-11
SEELEY COMMUNITY

10 a. m, Bible school; Mrs. +. j.
Smith. superintendent.
IL a. m. public worship
6:45 p. m. Christian EndeaVof.
7:3O D. m. evening service.
Rev. Paul Bartel, a nephew oI
the pastor. and a missionary to
China. will speak in the morning
and show pictures of China in the
evening. The public is invited.
Imperial Valley press., 1938-11-11

jus t be en- a n =
nounced by A. H.
D e Erie S t vice
president, at a
general sales meet
ing held in Los
Angeles, according
to news received
here by l.. D,
House and M. W
Disney, Imperial
Valley distributors
for the company.
Da WSOn succeeds
Imperial Valley press., 1938-11-11
SLEEPING ACTOR

Morpheus overcame Jay McElhat-
ton in an El Centre alley Thursday
night and as result he was con-
tlnuing his slumbers in the city
jail Friday, awaiting hearing on a
drunkenness charge. Meditation
claims he is an actor
Imperial Valley press., 1938-11-11
Dinner Planned
By MeIoIand
Women's Club
MEIOIAND NOTES

Mrs. Earl Maddox and Mrs.
Charles Forsberg were hosteSSeS to
the Meloland club at the Maddox
home Wednesday afternoon. A
dinner for families of club members
was discussed and current events
read Mrs. Claud Suite was well
coined as a new member of the
club and Mrs. A. F. MeAfee. Mrs.
Harold ForSberg Mrs. Harry James.
Mrs. Edith GarroW. and Miss Helen
RumSay were special guests of the
hoSteSSeS. An exciting search for
food Tor the Thanksgiving dinner
was won by Mrs. J. R. Kinnairc
who received a lovely prize. Tiny
plants potted in orange Sherbet
covered with ground chocolate
dirt" we're served with the refresh
mentS. Guests were asked TO retain
the earthenware pots which were
refilled with real plants to take
home. Members present were Mes e
danes Hardy Odell. w. G. Herd
man. l. G. Goar, Lloyd Craig, Ward
McGrew. w. H. Palmer. Ebert
Newton. Lawrence Richards, K. K.
Sharp. Joe Bishop, G c. Richards.
Claud Suttle. J. r. Kinnaird. Ar
thur Farley. Fred Waterman, D. c.
Scott. Alex Meyer, and Miss Vera
Havekorst.
The w G. Herdman and Charles
Forsberg ranches are being planted
to flax this week.
Dinner guests O. the Ward Nc
Crews Sunday were Mr.. and Mrs
Herbert Bergstedt and Mr.. and Mrs
Herbert Harris.
Mrs. Alex Meyer Mrs. John
Green end Miss Helen Rumsey were
San DIEGO visitors Saturday. Mrs.
Green and Miss Rumsey attending
the rural teachers conference at
State college.
Nj. and Mrs. william Klingen-
smith accompanied the Jesse Nc
Brides when they returned from
Iowa Wednesday,
Walter Havekorst and children
were visitors at the Havekorst
ranch Saturday evening.
Interesting sketches on display
in the intermediate room at school
Monday were the childrens inter-
pretation of the Standard broad
cast The Giant and The Dwaris.
Mr.. and Mrs. George Ramirez and
Mrs. Ramirez sister. Mrs. Rosario
Kakoo made a trip TO Stockton the
latter part of the week.
Imperial Valley press., 1938-11-11
JOHNSON CHAPEL. A. NJ. f.
1S9 State Street
NJ. l.. Hawkins. Pastor

Church school. $50 a. m; Prof.
Geo. Venable. superintendent.
Morning worship. II O'Clock; SER
mon topic, The Man Who Was
Afraid of His Wife.
A. c. f. League. p. IN.
Evening worship. $50 o'clock; SER
mon topic. Ringing the Bells of
Heaven; special music, Senior choir.
Revival service all the week at
7:15 each night.
Imperial Valley press., 1938-11-11
SUITCASE STOLEN

Pete Bazakas reported TO FL Cen
tro police that a suitcase containing
clothing was stolen from his auto
parked on Broadway Thursday
night.
Imperial Valley press., 1938-11-11
ST. MARY'S CATHOLIC
Fifth and Orange

Rev. ]. A. c. Van Veggel, Pastor
Masses. Sunday, s and 10 a. m
Week days. $50 a. m;
Catechism instruction, Saturday
10 a. m.
Imperial Valley press., 1938-11-11
ST. PAUL'S ,EpiScopaD
eth and Orange SITS.

Sunday services. 7:3O and II am.
Church school. 10 am.
Junior Y.P.F., First Sunday eve
ning, 7:30
Senior Y.P.F.. Third Sunday eve
ming. 7:30
Choir rehearsals. Wed, 7 pm.
Imperial Valley press., 1938-11-11

ming. except Saturday, at 1880;
organ music the first Is minutes
each evening.
Imperial Valley press., 1938-11-11
Story of World War Told in Music,
0ratory at Armistice Assembly
In Central Union High School

The dramatic story of the World told in music
and oratory Thursday at the annual Armistce day pro
gram at Central Union High school.
School gee clubs provided background of music popu-
lar during the while readers. led by William Elliott
Imperial Valley press., 1938-11-11
NOTES ON BUSINESS ACTIVITIES

Studebaker continues to adVer-
tise the new 1899 model cars next
week with an advertisement fea-
turing new streamlined beauty and
performance.
Imperial Valley press., 1938-11-11
Dawson New Cen.
Sales Manager Of
|0eneraI Petroleum

Promotion of Don Dawson to the
post Of general sales manager Of
General Petroleum corporation has
Imperial Valley press., 1938-11-11
FIRST BAPTIST
Orange Ave. at Seventh ST.
Harold +. DOty. Tn. b., Pastor

Harold T. DOIY, III. b, TaSIUT
Church school. GAS a. m, A. A.
Moody. superintendent.
Morning worship, II o'clock; SER
mon topic. A Spiritual Triangle, Dr..
Homer w. Grimes. preaching spe-
cial music. chorus choir. Frederic
Rapson, director.
Junior High. Senior and Adult B.
Y. p. u. $50 p. M.
Evening worship. 7:30 p. m; SER
mon topic, Words That Never Die
DR.. Grimes preaching; special mus
ic. chorus choir and special num-
berS. male Quartette.
Imperial Valley press., 1938-11-11
FIRST LUTHERAN
So. Tenth and Holt
Rev. Paul Neipp, Pastor

Morning worship. II O'Clock.
Church school, $50 a. m.
Imperial Valley press., 1938-11-11
SALVATION ARMY

635 Broadway
Adj. Lee Montgomery in charge.
Jail service. Q am. county Jail.
Sunday school. 10 am.
1IoliueSs service, IL am.
Young people. $50 pm.
Open air service, 7 pm.
Indoor service, 7:45.
THURSDAY
Open air service, Z pm.
Indoor service, 7:45.
SATURDAY
Open air service, 6 pm.
Indoor service. Z pm.
Juniors and Young People. CSC
pm.
Evening worship, 1880; Evangelis-
tic Service.
Imperial Valley press., 1938-11-11

FUNDAMENTALS BIBLE
FORUM
BlenkirOn Building
]. NJ. Entrikin, Director
Meeting at 2:30 p. m. Sunday
topic, Goodness of God.
Non denominational Good Bible
teaching