Imperial Valley press., 1937-05-02
Pace Of Future Popular Modes
Set BY Screen Star Styles
Great Designer Busy
Creating New Models
For Noted ActresSe'

IT reins of fashion securely in
her grasp. Slowly but surely,
over a period of time, style crea-
tors have come to realize that
women the world over have come
to regard screen actresses as the
arbitors of fashion.
AS the first ladies of the screen
dress, so dresses the world, for
women in every land are quick to
seize upon the fashions they see
upon the screen and adapt them
to their individual needs.
This style leadership places
Agreat responsibility in the hands
of the people who must create
gowns for the stars. 1t means
that these lovely garments, even
though the date of their inception
is months before they are re-
vealed via the celluloid, must rep
resent the height of fashion at the
time of the release of the picture.
In short, Hollywood fashions
are created by people who have
so sensitive a response to style
that they can actually foresee,
months ahead of time, what will
be the accepted trend of the mode.
Foremost among the great style
designers who give SO literally OF
their talent in Hollywood is Orry-
Kelly who devotes his time exclu-
sively to the creation of the
exquisite garments worn by the
beautiful women stars in pictures
produced by Warner Bros. Clam
orous Kay Francis, winsome
Anita Louise and the fair-haired
sprite Joan Blondell, all have
their clothes designed by Orry-
Kelly.
And just who is Orry-Kelly,
and what do his fine ideas con-
cerning Women's fashions mean,
not alone in connection with stu
dio styles, but with the everyday
clothes of the average woman?
Orry-Kelly, as you would sus-
pcct, is a dynamic person, with a
brain as tightening fast as his
deft sketching fingers. Sitting be-
hind a drawing board in his COM
eortable studio workshop atop
one of the big administration
huildings in the heart of the War
D1er Bros. myriad sound stages,
Mr. Kelly gives the immediate
impression of being a person of
insual ability.
His deep resonant voice utters
clipped words of authority. He is
man who, by very reason of
background and training, has
learned to conserve his vast store
of energy for creative undertake
ings, rather than dissipate his
talents in minute consideration of
small details. Yet his very work
really constitutes the assembling
of a mass of detailed style
knowledge, which in turn, by the
process of elimination, must be
reduced to a fine minimum, so all
in all the man is quite paradox.
1t is this man, through his
almost psychic insight into style
trends, who can foresee months
ahead of time what fashions will
win feminine acceptance.
Now it so happens that this
master designer, even though he
finds the majority of his working
hours devoted to the creation of
new and interesting clothes for
the screen great, feels that his
knowledge should also be avail
able to the average woman. If
you are interested in securing
style forecasts prepared by Orry-
Kelly write to the Forum. We
will tell you how to obtain the
n attractive colored folder of studio
styles that he has developed, along
with special predictions as to the
coming style trends.
He has also made other infor-
nation available In his figure
charts which should have equal
appeal. These charts show how to
select necklines, hem lengths, and
other important details with di-
rect consideration for individual
figure proportions. They are SIM
pie and direct and of inestimable
help in choosing various bacom-
ing adaptations of current fash
ions.
If the thought of being able to
keep your personal wardrobe
smartly styled according to the
forecasts of Orry-Kelly interests
you, simply drop us line for full
Iatoil