The Skyland post. [volume] (West Jefferson, N.C.) 193?-1988, 1937-09-09
ADVERTISING NORTH CAROLINA

For the past several years the State Depart
ment of Conservation and Development has
done fairly creditable job of telling the rest
of the world about the advantages of North
Carolina, but since the appropriation of spe-
cial advertising fund, as provided by the last Sc
ssion of legislature, this valuable department has
launched an extensive publicity campaign which
will undoubtedly be highly effective and will
prove to be an excellent investment.
To sell product manufacturers well as
merchants have found, through years of expert
ence, that advertising is absolutely essential.
And in order to increase tourist patronage and
to bring more manufacturing and industrial
wealth into state, advertising is the only way
by which this be accomplished.
One important feature of the states present
advertising program is the wide distribution OF
booklets and other literature, pointing out the
unbelievable variety of natural and historical
attractions found in North Carolina from the
seacoast to the mountains.
large number of these booklets and folders
have been issued during the past, but the most
interesting and attractive one that we have ever
seen was received this week. 1t is called "Varie-
ty Vacationland'. The beautiful mountain
as though it might have been snapped in Ashe
or a neighboring county.
On the first inside page, Governor Clyde Hoey
extends cordial invitation, behalf of the
state to outsiders. The rest of the booklet is
divided into three sections, covering the coast
al, piedmont and mountain areas of the state and
in the center is large, unique map of the state.
From cover to cover it is beautifully illustrated
Governor Hoey's appealing message is as
follows:
Variety Vacationland. It is a claim North
Carolina can make with a peculiar sense OF
pride claim easy to justify. Within our
borders meet a trinity Of circumstances found
nowhere else in the East; serni-troplcal, tenn
perate, and northern climatic conditions.
Spaced between are wide thermal belts form
ing year-round resorts famous the world over.
Our climate is matched in variety by an IN
excelled diversity of scenery, flora, and fauna,
the complete picture massive canvas where
upon the master artistry of nature has con-
trived through unbound Skill to create within
an area of some 900 miles in length an eastern
border touched by the blue waters of the At
lantic Ocean; Coastal Plain of lakes, fields,
tangled lowlands, and great pine forests; a
Piedmont of rolling hills and shallow dales
busy and INDUSTRIOUS and on the west the
mightiest upthrusting of the Appalachian
Highlands, where summer becomes one long
holiday.
North Cardinals bid for tourists and for ger
manent residents is most appealing one, has
ed upon the fact that here in our great State
are found tourist accommodations and facili-
ties known far and wide for their excellence,
and that here exist some of the rarest opport-
unities for developing unlimited resources
found in America.
These desirable attractions and the Inherent
friendliness Of our people invite you to come
and share in the good things with which Ma
ture has so richly endowed North Carolina
an amazing industrial and agricultural COM
monWeath.