The Waterbury Democrat., 1937-10-01

California has spent $6,000,0 900 in l5 years in establishing the name of that district as a vacation area. With the people of the rest of the United States, our trade name, New England Is already established, and all we have to do 1t to capitalize on 1t. To be sure, that takes money and brains, of which New England has sufficient, if 1t will but make up its mind to use them to sell the whole area as well as It's individual states.
 "New England has much to offer manufacturing enterprises of the type suited to our conditions. It has also, through the medium of the New England Council, an or. garlization equipped to publicize and sell the advantages of this area az @ favorable location for industrial enterprise. Already many of the better industrial plants formerly available for rent or sale have been taken of the market, and restored to production. Future results will depend largely on how adequately New England's industrial sales or- sanization Is financed and how ef- fectively 1t is used for the benefit of the whole community.
 And what are some of New Eng. lands needs for cooperative actioni The New England governors an- swered this question in part the other day when they arranged for united action in defense of New England's vital interest in relation to certain railroad rate adjustments proposed by the southeastern states.
 "rhe governors recognized an. other need for united New England action when they also took action looking toward joint study of the question as to who is to control our rivers and streams: the New Eng land states themselves, or the fed- eral authorities at Washington. A New England that is united on this Fundamental question is far better off than any single state trying to fight this battle alone.
 "Finally, the conspicuous success of New Englands cooperative sales and promotion program in recent years has brought Into being new competition against which we must defend ourselves. No lcsS than 90 states are now spending public funds to advertise their recrAtional resources. Most of them have larger appropriations for this purpose than any single New England state, but none of them enjoys New EnGland's advantage in having six states eager and able to pool their efforts foJ the good of the whole area.
 Even more significant than this increased competition with New England for the dollar of the vaca- tionist and part-year resident is the joint appeal of nine southern gov- ernors, published this month as a page advertisement in 0 nationally circulated magazine, presenting the claims of their area as c location for industrial enterprise. It was in January 1886 that the six New England governors joined with the New England Council in c page ad- vertisement presenting New England as an industrial area. Imitation ig said to Dc the sincerest form of flat tery, but this action of the southern governors is public notice to New England that in this respect also It must maintain It's cooperative effort and capitalize on It's regional as- sets, or face the loss of business to It's aggressive and well financed competitor. Whether we like 1t or not regionalism Is here, and New England must shape It's course &C., cordingly."