davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1937-11-03
News Behind the News
- Wanted 4 Buildinu Boom

WASHINGTON.-Anyone who has an idea
how to start building boom will kindly for
ward same to the White House.
secret call for suggestions recently went
out TO all spots in the federal set-up which
have been in any way concerned with housing
Numerous confidential reports have been or
are being prepared Experts in one agency
were told by superior to submit all ideas they
had whether the ideas seemed sound or not.
Behind the Presidents sudden active inter-
est is "a rather widespread belief among his
advisers that before long the country may need
a building boom or an armament program In
order to give a flip to business and employ
ment. Few prefer the armament method.
A secondary factor is the high cost of living.
Rents are rising and although this ordinarily
would cause a squirt in dwelling construction, no
such effect is in sight because building costs
also have risen sharply. Rents threaten to
add even greater burdens to the H. G. L. be-
cause there's huge national housing shortage.
Secretary Ickes has cited figures indicating
that 55O0O00 new dwellings are needed" Other
estimates say 100000 new homes year are
needed for replacement. Only $4,000 were built
last year and the number for this year will
be little if any higher.
Subdued mumbling over high inflexible build
ing labor costs is audible again here in high
places, with emphasis on the former Raw
material prices have declined while building
material prices based thereon have gone up
Suggestions as to what can be done about
building costs are usually vague.
There are proposals to cut the Federal
Housing Administrations interest rate by one
per cent and to raise its mortgage limit from
so to 90 per cent. Many authorities consider
these to be doubtful expedients.
Another proposal being carefully considered
is to exempt from the capital gains tax persons
who would invest their otherwise taxable gains
in housing.
An obviously desirable method of stimulat-
jag boom is to attract capital into limited divi-
dend housing corporations and the most realistic
thinkers are trying to figure how. Primary OBJ
stacle is the fact that people with money to
invest appear to be speculative minded rather
than investment-minded.
The human animal shows marked prefer
ence for profits of from 10 to 100 per cent when
offered a safe low return, longtime investment
in housing Authorities here say that COM
plete safety in limited dividend housing re-
quires dividend limit of about per cent
since dwellings offering rents based on that
rate are always sure to be occupied whereas
a rate Of say six per cent presents the risk of
vacancies in any time of depression.
So the problem appears to be one of getting
the investing public and responsible promoters
interested in putting billions of dollars into this
four to six per cent market and leaving them
lie.
Imperial Valley press., 1937-11-03

drug, to carry them through the
distress of the morning after. But
in the Nanny Chappelle days they
knew that the wine agent kept
open house at Rector's Sunday
morning where all the bloods OF
the town were welcome. Manny's
recipe was chilled bottle of cham
pagne and heavily spiced raw oy-
sters. In extreme cases he suggest
ed an old-fashioned with a few
drops of absinthe. And in no time
at all he had everybody singing
and buying wine for all comers,
which was, after all, the big idea.
One of the most amusing re-
marks I ever heard was from the
mumbling lips of a hangover. 1t
was in the mems bar at the Ritz
in Paris one sunny Easter morning
when the whole city was on prom
enade. Save for myself and white
aproned Frank and figure
sprawled over a table asleep, the
bar was deserted. Finally the fig
ure, who had missed the boat, cast
a bleary look around and sighed:
Easter, and not an egg in the
housed And tumbled back to his
nap.
Imperial Valley press., 1937-11-03
When British Patience
Is Exhausted

The speech of Foreign Secretary An
thony Eden before the British House
of Commons, in which he declared that
I'VE offer our cooperation to all, but we
accept dictation from none," probably
will go down in history along with that
other famous saying, England expects
every man to do his duty" 1t will be-
come famous, we predict, because it is
so seldom that the precedents Of Brit
ish diplomacy permit patience to become
so exhausted that such phrase energies.
For that reason, too, everyone inter
ested in the peace of the world sees in
the blunt declaration a warning and a
threat-and hopes that Benio Mussolini,
to whom the barbed words were directed,
has sense enough to see that there is
difference between the diplomatic purr
and the angry growl of the British Lion.
Imperial Valley press., 1937-11-03
Bruce Cation Says:
: Obstacles in the Way of Boycott Plan

ged off all protests. And no AM
erican cares to see his country go
to war to make protests effective.
There remains, then, only the boy
colt. If all lovers of peace and
good will will stop buying Japanese
goods, the Japanese will see the
error of their ways and the. dove
of peace will flutter once more
over war-racked China.
Which brings us back to silk
stockings.
Japan's principal export to this
country is silk. If we are going to
boycott Japan, we have got TO stop
buying silk. And If we are, going
to stop buying silk, we have some
how got to persuade the American
woman to encase her neither limbs
in something besides silk stockings
in Isle, in rayon, or perhaps In
the plain old-time cotton article.
And that, when you stop to think
about it, is going to be something
of a job. Never has there been a
country as leg conscious as modern
America. The American woman,
you might say, struggled for gem
erations to win recognition of her
right to wear silk hose day in and
day out, regardless of her station
in life. Anyone who imagines
that she is readily going to surren-
der that right, even for a noble and
altruistic cause, may well have an
other guess coming.
All of which compels one to won-
der just how effective these inter-
national boycotts = talked of so
freely, these days-are ever going
to be.
There seems to be a school OF
thought which would substitute
the boycott for war, which would
make it a padded club by which an
erring nation may be clubbed back
into good behavior. On. paper it
is all very simple. In actual prac-
tice it may be quite different.
For we buy goods in interna-
tional trade, not because we ad-
mire the people who make them,
but because we like to have the
goods. 1t is going to take deep and
strong emotion to make such boy
colts successful. Is our desire to
see Japan restrained, for instance,
quite as sincere and universal as
our wish to have the American
woman continue to wear silk hose?
Maybe it is. If so, watch out,
Japan. But then again, maybe it
isn't.
Imperial Valley press., 1937-11-03

life goes along like a song. If there
is a flare up of temper it doesn't
last long. The participants either
wind up in tears or swing out in
a waltz.
The widely exploited mo. 21",
incidentally. has decided to remain
open Sunday chiefly to serve what
it calls a Hangover breakfast
a menu calculated to startle the
jaded appetite into accepting few
tid-bits. The most famous of the
pick-me-up breakfasts used to be
served at Murray's on West 42nd
street and was said to be the crea-
ton of the actor, John Mason. 1t
consisted first of chilled orange
juice with a soupcon of brandy,
then two raw eggs, doctored UP
with Worcestershire sauce and
dashes of paprika. then-of all
things-marinated herring. 1t was
a favorite of Nat Goodwin, Wilton
Lackaye and DeWolf Hopper when
the going was rough.
I am told that gentlemen who
have had bad nights no longer re-
sort to the ancient formula, "a bit
of the hair of the dog that bit
them" Nowadays they depend
mostly on bromides but sometimes
"a bust in the arm, a needed
Imperial Valley press., 1937-11-03
Looking Backward
In Our Files
THIRTY YEARS AGO
November 3, 1907

1EAn0 AOO
November 3, 1907
A committee consisting of w. E.
Wilsie, r. H. Clark and w. H. Van
Horn, have been appointed to be in
charge of the colt show to be held
in Ell Centro the first week in Dec
ember.
Imperial Valley is getting in need
of a chain gang The county is
being infested with hoboes and as
result many small thefts have
been reported to the local police.
TWENTY YEARS AGO
November 3, 1887
A thrift program, presented be-
fore the Wonens Ten Thousand
Club under the direction of Mrs.
Ray Edgar, proved intensely inter
esting. Those taking part were:
Mesdames Roberts, Conley, Butter
field and Messrs. Shibley and Bou-
cher.
Friends of Mr.. and Mrs. O. B..
Tout are reminded that though the
Touts have moved to new home
their telephone number remains
the same
TEN YEARS AGO
November 3, 1927
Five warrants for the arrest OF
traffic wolators were issued by
Judge Perkins in the city court
this morning.
The warrants were issued upon
failure of the offenders TO appear
in court in answer to citations for
minor violations.
Imperial Valley press., 1937-11-03
Other Editors Say
BRUCE BARTON BREAKS A LANCE
Wall Street JournaD


While the candidacy of Bruce Barton for
Congress is local in the sense that those imme-
dately CONCERNED are confined to a small sec
ton of New York City, the entry of this emf
nently successful business man into the po-
litical arena at this time has a national sig
nifcance Other business men have gone into
politics, and other business men have run on a
platform promising the introduction of indus
trial efficiency into the tangled skein of gov
ernmental affairs. Few, however, have Offered
SO definite program and none has candidly
entered the lists not to make laws, but to I'M
make legislation which is useless and worse.
Repeal Law Day" is more than slogan.
1t is bona fide platform around which much
of the thought of the country which is opposed
to growing Capitalization of power can well
crystallize. Hitherto conservative criticism of
current trends in government has suffered from
an inability to present cohesive plan of action;
toward ending this condition the election of Mr..
Barton will be an important step. 1t Is not
that one congressman more or less, especially
a new one, can arrest the hitherto unstoppable
iuggernaut, but that his election can well serve
as a beacon to encourage other reasonable
men, who have demonstrated their success in
industry to enlist in the fight to take specific
concrete action against the web of legislation
in which the nation is at present struggling.
Our interest in this candidacy is not that of
promoting the fortunes of Mr. Barton who does
not need such leg-up in any case, but in TAX
ing at least one good, healthy chop at the
Gordian knot.
Imperial Valley press., 1937-11-03
What S Behind This
Business Recession?

In the hands of a small group of con-
gressmen meeting at Washington Thurs
day may lie the solution to the current
business recession throughout the United
States. The group, forming the house
subcommittee on taxation, will study
proposed revision of he federal tax on
undeclared earnings, alon with other
tax measures.
The investing public = largely COM
prised of business men who know how
to keep a business alive and keep pay
rolls and public spending ability going
has been deeply concerned with the
need for tax revision, and especially for
revision of the tax on capital gains and
on corporation reserve funds. The theor-
lists believed this tax would force corpor-
ations to declare out more dividends,
and thus increase spending power. This
was true for while, but the after-effect
was worse than any morning-after head
ache
Why?
Concerns which wished to expand, ex-
tend their buildings and install new ma
chinery obviously expected to bring
about these improvements through earn
ings. Just as obviously, these earnings
could not be accumulated in a week or
month. 1t was necessary that they be
piled up as surplus" until there was
enough to finance the development pro-
jects.
But the tax law said, in effect, ''You
cannot do this. If you do, we'll tax you
heavily. You must declare those earn
ings out as dividends!"
To avoid the confiscatory tax penalty,
business had to lay aside its improve
ment program. 1t had to hand out the
money almost as fast as it came in, to
avoid heavy, taxable surplus.
The present tax setup places a high
penalty on the establishment of reserves.
This was one of its purposes, but it has
proved poor business. The recent down
ward furry of business is, without
doubt, partially due to this cause.
There is another consideration, too
If firm is to guard against possible
future depressions-to forestall them,
in fact-it must lay up reserve. With
out reserve, the first downward trend
means discharge of employees, because
the employer will not be able to pay
wages except from his income. The re
suit will be added momentum for the
depression. Without reserves, the busi-
ness man is helpless to prevent another
depression, because when the business
coming into his office slows down, his
business must slow down-and the list
of unemployed will grow.
The house subcommittee certainly
should consider revision of this law to
permit business men to build up suffi-
cient reserves to act as buffer against
hard times, and especially to help those
smaller corporations which find the
tax burden a more serious penalty than
it is to the monarchs of industry.
Imperial Valley press., 1937-11-03
Famous Sayings =

One of the most entertaining bits
of business this winter ought to
be the attempt to persuade the
American women to stop wearing
silk stockings in order that the VIII
famous Japanese may be foiled OF
their designs on China.
From the shapely legs of Ameri-
cans to the muddy battlefields OF
Shanghai may seem like a long
Jump But there IS connection,
spelled simply in one word: boy
colt.
The argument runs something
like this.
Japan is making war on China
in plain violation of all existing
treaties. If one nation can treat
another nation so, no nation is
safe from the threat of force; AM
erica, accordingly, must do her
part to restrain the japanese.
But the japanese don't restrain
easily. They have, in fact shrug-
Imperial Valley press., 1937-11-03
Rarhs

EDWARD r. STETTINIUS, JR.
who graduated from college at %
and became a vice president OF
General Motors shortly thereafter
is made chairman of U. S. Steel
at 38-proving what a young mar
can accomplish by grit, perserver-
ance and being the son of Morg-
an partner.
II the nine-pOwer conference
doesn't get going pretty soon, it:
functions as far as China is con-
cerned will strangely resemble
those of coroner's jury.
The A F.. of L. and C. /. o
having refused each others de-
mands for unconditional surrender
the next session of the ''compro-
mise conference" ought to be able
to discuss actual compromise Of
ferS.
Imperial Valley press., 1937-11-03

dashes to Reno,
Youth and Age
are seen eyerv-
W h ere fairly y
beaming a mari
tai happiness.
One of the sea-
S on S romantic
stressings of the
disparity of ages
was the wedding
of Ed Wynn and
Frieda Miers e.
She is the tall
Imperial Valley press., 1937-11-03
NOTICE OF INTENTION TO EN-
GAGE IN THE SALE
OF ALCOHOLIC
BEVERAGES


TO WHOM 1T MAY CONCERN:
Notice is hereby given that fifteen
days after the above date. the
undersigned proposes to sell al
coholic beverages at these premises,
described as follows:
460 Broadway, Ell Centro.
Pursuant TO such intention. the
undersigned is applying to the state
Board of Equalization for issuance
of an alcoholic beverage license Tor
licenses) for these premises as fol-
lows:
On Sale Beer.
Anyone desiring to protest the
issuance of such license CsJ may
file verified protest with the State
Boari OF Equalization at Sacra-
mento, California, stating grounds
for denial as provided by law.
LOUIS B. TAGABAN, i.
Eel G. cUETO.
N3
Imperial Valley press., 1937-11-03
The Grab Bag
One-Minute Test

One-ulnutc lcSt
Who is U. S. ambassador to
Japan =?
2. What three languages are
spoken in Belgium?
8. Name the capital of Missouri
Hints on Etiquette
1t is not considered good taste to
indulge in a highly technical dis
cussion when in mixed company.
Today's Horoscope
Most persons whose birthday oc-
ours today are deep thinkers. They
like to probe beneath the surface
of things and acquire obscure
knowledge.
Words of Wisdom
Every mans task is his life pre-
server.-Franklin.
Minute Test Answers
/. Joseph G. Grew of New Hamp-
shire.
2. French, Flemish and German.
3. Jefferson City.
Imperial Valley press., 1937-11-03
New York Day by Day BY o. Mcintyre

NEW YORK, Nov. 3.-May and
December romances in New York
are acquiring stability the young
er folk muff. While the latter
Splatter the news columns with
Imperial Valley press., 1937-11-03

Niagara river cave-dweller has Falls
in his front yard" Still, certain Ohio
ans and Kentuckians have had the Ohio
river in their dining room.
Imperial Valley press., 1937-11-03
Photographs

The u. S. treasury department
issued the first smal1-size green
backs eight years ago, calling for
redemption of the larger bills.
Despite repeated calls since then,
more than $250,000,000 in old bills
are still out.
Imperial Valley press., 1937-11-03

and stately show o. o. Mcintyre
girl type and was for several years
in the Follies and Wynn's theatri-
cal enterprises. Wynn is 20 years
! the senior of his bride.
They sailed away on his yacht
as happy as pair of love birds
and returned to reside in the fash
ionable Park avenue section. George
/ Blumenthal, the art collector, mar
ried lady many years his junior
and they are very happy. The same
IS true of the Sam Goldwyns.
The romance of Jimmy Walker
and Betty Compton has, despite
all predictions, been idyllic. And
the millionaire Jules Brulatour and
the much younger Hope Hampton
are always together cooling like
turtle doves. And this applies also
to the Nicholas Schencks.
Sublime satire: The biggest
chuckle in the play in which
George.M. Cohan impersonates the
president is during cabinet meet
ing. The president suddenly turns
to his attorney general and barks:
Cummings, take law!"
Upper Park avenue is to have
a deluxe cheese shop, miniature
Tai Mahal dealing only in various
brands of cheese, domestic and
foreign. For the past few years
the metropolis has been showing
a growing cheese consciousness. In
the finer restaurants the displays
on the portable tables are works
of art. Many eating places, Hol-
land fashion, also list cheese on
breakfast menus. One of the pub
fishing houses is readying a book
to appeal solely to the cheese con-
noisseurs. Bruno Lessing is an ex-
pert cheeseist.
Three havens for the stay-outs
are Reuben's, Lindy's and Dawes
Blue Room. They are the last stops
in night on the loose and where
the roysterers fortify themselves with
ham and eggs, onion soup or
steaming bowls of chilli Everybody
is usually in mellow mood when
they show up around 3 am. and
Imperial Valley press., 1937-11-03
Thoughts for the Day -

And put no difference between us and them, puri-
Tying their hearts by faith.-ActS 15:9.
Imperial Valley press., 1937-11-03

Pullman car construction was
revolutionized in 1907 when the
first all-steel Pullman was built.
Imperial Valley press., 1937-11-03
Ell CENTRO GETS.
RID OF CORNS

In the past three weeks thousands
of Ell Centre men and women have
ended their corn and callous trou-
bles with END-O-CORN. No mat
ter how many so-called corn
cures you have tried, If you still
have your corns go to The Valley
Drug Co., or any otrer GOOD Drug
Store and get END-O-CORN. Use
tonight, Tomorrow all right. 1t
cannot fail. How many times have
you said, I'D give $40 to get rid of
that pesky corn?" END-O-CORN Is
worth $50, but costs only soc.
Imperial Valley press., 1937-11-03

Hippocrates, called the Father
of Medicine, built temple for
sun -bathers 2,400 years ago.
Imperial Valley press., 1937-11-03

The largest public office building
in the world is the U. S. depart
ment of agriculture structure in
washington, D. G. 1t contains
4.5O0 rooms, seven miles OF corri-
dorS. and 80 elevators.
Imperial Valley press., 1937-11-03

Sunshine increases both the iron
and iodine content of the body.
Imperial Valley press., 1937-11-03

BRINGING
ALL THE NEWS
TO IMPERIAL
VALLEY
Imperial Valley press., 1937-11-03

Since 1910 there has been SO
per cent increase in the number OF
business and professional women
in the United States.
Imperial Valley press., 1937-11-03

At the end of the "per-
"A feet day" turn to
smoother, mellower OLD
QUAKER. Aged two full
years in modern temper
ature controlled ware
houses ;. .OLD QUAKER
is, in our opinion, the
finest, smoothest 80 proof
straight whiskey on the
American market today.
OLD QUAKER tastes bet
ter than ever, because
its taste improves with
age try OLD QUAKER
today.
Imperial Valley press., 1937-11-03

Following the outbreak of the
Sino-Japanese conflict, Tokios 49,
600 geisha girls discarded then
traditional colorful garb for drat
clothes.
Evening star., 1937-06-21
FAMILY OF SIX KILLED
Kansans Fatally Injured in Auto.
mobile Collision.

HAYS, Kans., June 81 P).-A fam.
lily OF six was killed in an automo.
bile collision near Ellis yesterday.
Mrs. Peter Dietrich and her foul
children were burned to death wher
one car overturned and burst intt
flames. Dietrich. farmer, died latel
in Hays hospital.
Evening star., 1937-06-21
was announced last night by Secre-
tary of Labor Perkins.

tary of Labor Perkins.
1t was the fifteenth month in which
placements exceeded those OF the
corresponding month the previous
year. The May figures were up nearly
80 per cent above those for 1885. and
nearly 70 per cent better than April,
this year.
Secretary Perkins report also showed
1895 placements in public or relief
employment.
The ratio of employment Of men
to women was about 3l2 to l. The
increase was distributed generally.
-
Herr Vadder Boldt. who died at
Greifswald. Pomerania, at the age of
l02, left 200 children. grandchildren
and great grandchildren.
Evening star., 1937-06-21
Inner Spring MATTRESSES

An offering Of mattresses
that proves it costs little to be
comfortable! These mattresses
are built for comfort with
scores of tiny coil springs under
felt, we'll taped edges, ventilat-
ors and side handles. All sizes.
Kann's-Air- r-Cooled-Third Floor.
Evening star., 1937-06-21

Oversize cabinet that gives you lots Of extra
storage space. It measures so inches In height
by az inches In width by 20 inches in depth.
Zannb Atr-ooolsd Third y1ooe.
Henderson daily dispatch., 1937-02-18

partment and has, in effect, given q
clean bill of health to the present do
partment and to its direction +bv Gur-
ney r. Hood, commissioner of banlts
This action was taken Wednesday,
after the committee had heard renree
sentatives of practically all the hank
IN the State express themselves thor
oughly satisfied with the present cot.
up, and after a representative of Tho
Federal Deposits Insurance ,CornhTa-
'tion has told the committee the Fed
eral body has found cooperation of
the present supervisory AUTHORITY in
North Carolina most satisfactory.
Bills technically under considara-
tioh were measures introduced bv r
"A: Patton, Macon, and Troy Barnes.
Wilson, providing for abolition of the
banking department and transfer If
ITS functions to a commission mndor
the State treasurer.
TENSE representatives made their
arguments ir favor of the bills at an
executive session of the 'committee
Iheir principal point, 1t is under
stood, was the contention that there
mas been complaint by some banks
ABOUT fees now charged for examina-
ton and about duplication of work bv
State and iFDIC examiners. Too, it
was contended the bank commissions