The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1937-01-05
NEWSPAPERS OPINIONS
Mr.. TUcwELLs NEW SURVEYING GROUND


In the course of flying trip to Wall Street the
other day, we dropped into 120 to see what sort
of diggings Rex Tugwell will have when he gets
| in molasses after the first of January. Briefly
they're lovely. The Offices of the American Mo-
lasses company are OIL the 10Th floor in an early
American setting-light airy, dignifed, blond pine
paneling hooked rugs, stunning photomurals OF
molasses operations, and two gorgeous inside re-
cepitonists in rich velvet tones. Obviously some
decorator has had field day. The place ought to
make any under secretary, fresh from the squalor
of the national capital very very happy.
Mr.. Tugwelps boss will be Mr.. Charles William
Taussig, president of the firm, and pal. He is 40,
rudy man and muscular. We asked him, inno-
Gently enough, why he hired Rex, and he replied,
81 regard him as one of the ablest in the coun-
try, with brains personality and executive ability;
vision, and comprehensive social and economic
point of view." The semicolon is ours Cute, isn't
it?
The American Molasses company is the largest
vendor of edible barreled moasses in the world,
but feels it needs an extra man anyway. Its lead
ing product is Grandmother's Old-Fashioned Mo-
lasses. You've seen it, surely, in your grocery
store. Mr.. Tugwelps job, in the words of his en-
ployer will be "to explore the realms of economic
and social trends and assist in migrating bust
ness in changing social and political world" AL
ways of course, with an eye on molasses. We
sometimes wonder, with proper awe, what realm
explorer does when he first gets to his desk. Prob
ably picks something up and lays it down again,
even as you and /. Mr. Taussig wouldn't say what
his salary to be- but it is reasonable to assume
that he will get plenty of dough for anything as
impalpable as migrating business.
He will be allowed to stand at the window look
ing down on the A. G. w. I. pier, GAN Expense
Tours to Havana" but he will also be expected to
raise his eyes occasionally and look at the COM
pany's subsidiary in Erie Basin, the Sucrest corr
poration and dream the long dreams that an ex-
ecutive vice president dreams when he gazes at
one of his refneres Furthermore, there is nothing
in Mr.. Tugwell's arrangement with the molasses
firm which will prevent him from continuing to adj
wise President Roosevelt on tough matters
Mr. Taussig himself is brain buster of repute.
He maintains an apartment in Washington. He
helped the President plan his 1882 campaign
against Hoover, and is chairman of the national
advisory committee of the National Youth admin
istration with $77, 900 900 appropriation to fool
around with.
For all its dipping into new realms, the molasses
business still smacks of days, when
ships used to run it into Maine from the West In
dies and oxen htched to sedges used to drag it to
lumber camp and country store In lots Of places
it's still called "long sweet" to distinguish it from
sugar. or "short sweet" Mr.. Taussig says that even
today a country store in, say, Aroostook county,
Maine, will buy at crack more moiasses in bar
rels than chain-store group will buy IN year. in
cans. That's the old spirit that the Molasses Com
pany likes to see, too, Tugwell or no Tugwel-The
New Yorker.