The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1937-11-22
N.C,PUBLICITY
HAS RESULTS
Tangible Proofs Seen in
Drive Making World
IN. E. Conscious"
BY WALTER DUSTMANN
United Press Staff Correspondent

United Press Staff Correspondent
RALEIGH, Nov. %. (UP)-
North Cardinals $25O,000 adver-
Using program-frSt Tar Heel
project of its kind ever attempt
ed--will enter 1888 seven months
old having given signs of fully
juStifying the Judgment of the
1887 general assembly in project
ing il.
Well on its way to making the
world North Carolina conscious"
through national advertising,
pamphlets on the state, $4,000
travel tour to national travel eX-
ecutivcS and specialized pub
licity bureau in Raleigh, the pro-
gram will be consolidated and
broadcncd during 1888, K. Bruce
Ehteiidge, director of the state
department of conservation and
development and head OF the cam
paign, said today.
1--WE hope TO make the program
successful enough that the 1889
general assembly will be justified
in continuing it," Ethcridge de-
/ clared.
Additional pamphlets on all
phases Of North Carolina which
will be mailed to inquircrS
throughout the world, motion pic
ture shorts. additional national
and international advertising in
publications and radio publicity
will feature the campaign during
1888, according to present plans.
The conservation departments
advertising committee, also known
as the governors hospitality COM
mittee, will enter 1888 with APP
proximately 100000 of the quar-
ter-million dollar appropriation IN
its Golfers to expand and consoh-
date the huge program.
While $l25,000 was allocated
for each year of the two-year ven
ture, only $4,000 has been eX-
pended in the first seven months,
yet the advertising committee is
exhibiting tangible proofs of the
programs success thus far.
Upwards of 5000 inquiries from
every corner Of the world have
been received asking information
about the state. Thirty thousand
North Carolina-Today" book
lets and $4,000 North Carolina
the Variety Vacationland" have
been distributed throughout the
world. In fact, the hospitality
committee reports that SO great
has been demand for the latter
pamphlet that $4,000 additional
copies are being printed.
A i2-day, 2,000-milc travel tour
to acquaint more than 80 nation
wide travel executives and news
paper and magazine writers with
the state was termed by conSer-
walton officials an outstanding
success" as well as Largest thing
Of its kind ever attempted III the
United States" Coleman w. Rob
ertS, member of the advertising
committee and chairman Of the
tour, predicted it would bring into
North Carolina next year more
than $5,O0O,O00 the state would
no; otherwise have secured.
The tour, believed the largest
of its kind ever he'd, cost the state
only $l,000--aS cooperation OF
civic and business concerns de-
frayed more than $4,000 OF the
expense.
North Carolina will be among
states having special float III
the Sun Parade New Years Day
at FL Paso, Texas, preceding the
Sun Bowl football classic. The
float, designed by state advertS-
ing experts of the conservation
department, will incorporate the
advantages of the Tar Heel state,
from its mountains to It's sea-
shore, from its golfing to its fish
ing.
The campaign began suspicious
" when the state legislature made
a special junket to the historic
colonial city of Edenton on the
Atlantic seaboard 10 enact the
$25O,O00 bill which made 1t pos
sible. II was the first time the
general assembly met outside RAJ
leigh in more than $50 years.
Added impetus was given the
campaign by the historic 35Oth
anniversary celebration of the
birth Of English civilization in
America at Fort Raleigh on tiny
Manteo Island. President Roose-
velt's famous address there on
August 10, birthday of Virginia
Dare, first English child born on
these shores, highlightcd the sum
mer-long pageant and provided
the spearhead of the quarter-mil-
lion dollar program, about to en-
ter its second year of selling North
Carolina to the world.