The Butler County press. [volume] (Hamilton, Ohio) 1900-1946, 1937-02-19
eCherry
HTv Where with our
roo Little Hatchet
we tell the truth
about many things, sometimes pro-
foundly, sometimes fiippantly,
sometimes recklessly.

portant than that have been written
by very ponderous gents.
Nursery rhymes amuse children
and some of the ponderous stuff is
never read by anyone and, if read,
has no effect.
Things that have no effect are
of no use and no value, and they
might as well have been left un-
written, undone, or unsaid.
There never was so much hooey
in the world as there is today.
There probably has always been as
large a percentage of persons given
to hooey.
But there is more of it today be-
cause the modern hooey makers have
the most modern hooey spreaders.
Those who were raised on a farm
will remember their amazement at
the acreage that could be covered
by the mechanical spreader The old
hand method wasn't in it.
Back in 1914 man known (but
then not very well known) as Ivy Lee,
buzzing around a hearing room in
New York's city hall, got the idea
that it would be smart to get Mother
Jones and young John D. to shake
hands.
He succeeded; and going from that
point onward, with the aid of high
powered spreading machinery,
he changed the whole national atti-
tude toward Rockefeller, senior and
junior.
Ivy Lee died rich man and John
D. Rockefeller is regarded as just a
funny, hamless old man who gives
away dimes. More people think about
the dimes than about how he got his
millions.
Some say it's an art spreading
hooey that way.
And the truth is it is an art; and
lit can be black art for bad pur-
poses, or a fine, white art for good
purposes.
Unions haven't yet found out much
about this art But they will.
Again, rub-adub-dub. You can put
the emphasis on the dub if you want
to.
But the skillful use of nonsense has
made millionaires.
Why do publicity men use pictures
of pretty girls ? You can be sure it
isn't done to increase human knowl-
edge about profound and scientific
affairs.
Morgan, in Washington, posed with
a midget on his knee and more peo-
pie read more about that than about
everything that Morgan said, or
lodged saying, in the whole proceed
ing.
Make a wise crack about three men
in tub and some maker will trot out
a campaign to popularize his new,
extra large, stream line creation.
And yet there was time when
baths We're regarded as horrendous.
Hooey plays its part in this world.
The trick is to recognize it when it
is used to fool you.
That is the trick. And, because the
hooey- spreaders are SO geared up,
SO embellished with arty tricks and
camoufages, it is doubly hard to spot
lit and brand it.
That would be good resaon
for every labor editor to point
out as a reason for reading labor
papers, and for listening to labor
officials whose business it is to
get at the truth.
A lot Of folks thought Ivy Lees
notion Of that Misunderstanding stunt
was just cute trick. But there was
a deep idea behind it. He knew that
people think specifically and he be-
lieyed here was chance to fool them.
He won.
And what is this all about? Oh,
nothing much, except that it is a
good idea to do little thinking
and to watch the hooey with which
the world is so full.
Perhaps, too, counter attack isn't
such bad idea; not with hooey, but
with a catalytic that precipitates the
hooey and lets the truth shine through.