The Waterbury Democrat., 1937-08-18
WPA
ModernM Merchandising
 Comes To Waterbury
Great New Worth's Marks New Step in Citys
 Mercantile History


 vision which created the illusion of being able to reach through to grasp the beauty shown therein. Bridal Party
 In this window are shown a bride in the white costume of latest mode for those who want their weddings to be as gracious as beauty can make them; two other models, re- sembling live figures, gowned in blue and russet. Beside these "liv- ing" figures are immense electric candles, bearing out the motif oi the wedding and the altar.
 The lavishness of a master of dis play is eXtenuated throughout the Worth's which today marks its greatest step of a progress that has steadily grown through the twenty years of It's history. The work of creating beauty of pattern on such a scale has been the job of one man, In the main. Others suggested, others directed what should be done; but in the final analysis the success of Worth's display at the formal opening of the store today rested with William J. Moriarty, display manager.
 While thousands visited the store in the first hours of the opening today to admire the displays, the new departments and the flowers which were received from scores of well-wishers, Mir. Moriarty remained in the background. He passed along credit for the work to his co-work- CTS. But they, in turn, gave 1t back. Twenty Years Ago
 It was twenty years ago that Worth's was started by the man who greets his customers today as he did then, Samuel H. Greenberg, presi- dent of Worth's. Then, Mir. Green- berg and his six employees had a comparatively small space on South Main street. For the last several years that same space, occupied by the original store, has been the coat department.
 All that is changed. Tn what was the coat department today a regis tered trained nurse presides over the infants department. And Mrs. Ger trude Lawrence, the nurse, is prepared to give her professional aid to mothers seeking clothing, toys and other ma tertal for infants even to the weigh ing of the child, in question, to help the mother decide matters of diet.
 Also on South Main street are the juniors departments so that chil- dren from the earliest ages through their teens can be equipped. There is the thrift millinery department and, In the basement, the thrift shoe department.
 Displays Admired
 In the new departments the dis plays called forth admiration from the thousands who visited Worths today. On the second floor on Bank street Is the spacious display of dresses and gowns. Mirrors reflect the softened rays of the indirect lighting.
 Showcases. with small glass squares as insets in the soft toned wooden case, display featured arr ticleS, the shoes of I. Miller in that large new department. These are new to Waterbury, a mode adopted by the smartest New York stores re. gently.
 On the first floor on Bank street are the coats and suits and the furs. New fixtures, modern chairs and equipment for the comfort of the customer are harmonized with the new displays.
 New Show Cases
 There, too, are the new millinery department, the costume jewelry, the stockings, bags and gloves. All of these are displayed to their best advantage by new methods of light ing and attractively designed show cases.
 Last minute touches were being given today to the new gift shop where everything from silver-edged glassware to the latest in bric-a- -brac is on display. There, too, is the new drapery department with its gor- geous trimming commodities for the home. These are located where the shoe department and millinery dis plays formerly were situated on Bank street.
 Today Worth's counts more than 200 employees and today was theil day, in sense, as well as that ot such officials as MT. Greenberg, MT. Moriarty, David L. Greenberg, mer- chandising manager, and Romeo Mistura, planner of layouts. For all at Worth's joined today in ev- idencing pride over their great new store which takes its place among the most modern in New England and with the leading establishments of Connecticut.