The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1937-11-30
TO DISTRIBUTE
10000 IN GIFT
CERTIFICATES
Public Invited to Inspect
Christmas Displays
Friday P. M.
H. E. MITCHELL NEW
DIVISION CHAIRMAN

Merchant members or the cham
Der Of commerce, meeting last
night at the city hall. designated
Friday night Of this week as win
dow shopping night" 70 open the
Christmas season. and agreed 70
distribute $500 in gift certificates
ut 81 each to persons who accept
the invitation 20 inspect holiday
merchandise.
The event. which will be tca-
turcd also by turning on the city :
decorative street lights and by
other attractions, will begin ~ :
and continue until @ p. m. The
following day, Saturday. is cX-
pected 70 be the first big shopping
day of the holiday period.
Committees also are working on
plans 70 install additional Christ
mas decorations in the business
districts and 10 provide music for
the occasion. In the course of the
TWO hours, unidentified persons
will mingle with the window shop
perS and pass out the gift certii-
Gates, which may be redeemed m
merchandise on Saturday or later
without the requirement OF max
ing purchases.
Merchants wishing TO partlci-
pate by donating gift certificates
are asked 20 contact the chamber
Of commerce office before > p. M.
Wednesday.
The merchants voted To turn
over 20 the city $500 worth Of
>rcet-lighting equipment. The city
had already agreed % pay for the
special lighting during the winter
holiday season and during the
summer tourist period.
Before adopting these plans FOR
Christmas trade promotion and
determining 10 keep Henderson
willie before the public as an ad-
vantageouS city in which TO shop
for Christmas and at other times.
the merchants elected directors
and officers of the division. Not-
ING by ballot on 80 names nOmi-
mated by special committee, the
members elected the directors,
who later selected the officers.
They are: II. +. Mitchell, chair
man. succeeding II. l.. Buchanan
Miss Jennie Bowen. Yicc-chairman,
succeeding Mr.. Mitchell; A. y.
Rubenstein, treasurer. succeeding
himself; Mrs. Kathryn Wiseman,
secretary. also reelected; and w.
+. Algary. A. +. Barber, Roy {.
Bennett. T. d. Clark, A. II. HouS-
ton, Wiltshire Griffith, Sam Kahn.
Edward Patterson and MmguS
Shipman, directors. They will
serve until Dec. 81. 1888.
Mr.. Buchanan presided at the
meeting, which was attended by
about 35 merchant members of
the chamber of commerce. He re-
viewed past activities Of the divi-
sion, with emphasis on trade jubi-
lees and other sales events con-
Quoted successfully. and urged the
merchants 70 lose no time IN III
augurating the Christmas shop
ping season and 10 keep on their
toes" throughout the coming year
in their efforts to expand retail
trade.
If all the public can be induced
10 shop Hendersonville stores first,
believe you can retain most OF
the trade now going elsewhere, y
MIR. Buchanan said. The idea too
often prevails that you can't find
IL here, when as a matter of fact
stocks are more complete than IN
most cities of similar size and
prices are much lower than they
are in larger cities"
Mr.. Mitchell pledged his best
efforts as chairman and asked for
the cooperation of every member;
At the first meeting of the board
of directors following the general
meeting, he appointed special COM
mittees TO carry out the plans
adopted last night and indicated
that another meeting will be called
soon to consider suggestions OF
activities over a longer period.