Evening star., 1937-08-23
DISPLAYS PLANNED
FOR ADVERTISERS
Financial Publicity. Experts
viii See Newest Methods
Flashed on Screen.
BY HAROLD b. ROGERS.


jected on stereopticon screen will
play a prominent part in the forth
coming Financial Advertisers Associ-
alton Convention at Syracuse, N. Y,
September l3 to Is, it was announced
today.
This will be a part of the annual
exhibit of advertising, publicity and
public relations work done by repre-
sentative financial institutions, both
large and small. Several delegates
are going from Washington to the con-
vention.
As explained by Eliot Thomson Of
the Washington Loan e. Trust Co.,
and Preston E. Reed, executive vice
president Of the Financial Advertisers
Association, the exhibits will be the
largest display in the history of the
association.
Prior to this year, delegates have
been accustomed to inspect these ex-
hiblts on a personally conducted tour
in which an experienced financial
advertising man has explained the
purposes and accomplishments of each
exhibit
Instead, this year, the exhibits will
be projected on q screen while dele
gates are comfortably seated, and the
guide Haynes McFadden. secretary
OF the Georgia Bankers Association
and publisher of the Southern Banker,
will explain the aims and achievements
Of the displays.
Members OF the association, like
other executives, according to Mr..
Thomson, have realized that a great
change has come in the thought idea,
and ideals Of the people in the last
hve years. The Syracuse convention
program has been built to guide
financial public relations to meet these
new conditions. Instead of tightly
packed programs, as heretofore. more
time has been allotted to informal
discussions Of individual problems.
Factory Output OF.
The value of factory output declined
from 1921 in May to 1922 in June
according to the Alexander Hamilton
Institute. The value index in June
however, was still 1862 points above
the index of this years prospective
farm income which is a fundamental
measuring rod of normal for the value
OF factory output. This indicates
further decline in the value of factory
output before the close of the year.
While some decline in prices of
manufactured goods is possible, the
prospect is that any further decline
In the value OF factory output will be
chiefly the result OF curtailed activity.
On the basis Of current estimates
OF farm income and the price level
of manufactured goods in 1887, the
index OF normal factory output for
the full year now works out at 81.
Since the index averaged 1l9 during
the first six months, the index during
the last six months would have to drop
to an average OF IS to result in the
estimated annual normal index of 97
Tax Reform Watched.
Local financial circles are keeping
close watch on prospects for national
tax reforms, which is proposed for
next year, on top of the increased
local taxes just laid on the District
OF Columbia by the special D. C. tax
act Experts Of the Treasury De-
partment are surveying the whole
situation, with view to making rec
concentrations to Congress, either at
the special session or regular session
- Tn,
committee of the House has been au-
thorized to do tax work of its own.
This subcommittee on internal revenue
taxation, headed by Representative
Vlnson, Democrat, of Kentucky, al
ready has been authorized to make
q thorough study of existing tax
laws for the purpose of suggesting
comprehensive revisions Of our tax
system and to eliminate such inequi-
ties and injustices as may exist"
The big shake-up in government
which hung over local Washington
while reorganization was pending has
been deferred for the present at least,
by adjournment of Congress, but study
Is to be given the subject during the
recess.
E. c. Graham, president of Hamil-
ton National Bank, who recently re-
turned from a trip on his yacht
,Roamer from Wilmington, Del, left
today for New Hampshire, where he
will visit with his grandson, Graham
Callahan. at camp and come back
with him to Washington.
The new issue of Az per cent con-
Nertible preferred Washington Gas
Light Co. stock is scheduled to be
aisted on the Washington Stock Ex-
change next Thursday.
This offering, which was sold in
the amount of 10000 shares, at 95.
lnow is quoted at 80 bid and 100 asked
IN over -the-counter sales.