davidaulloa/AmericanStories huggingface dataset:
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1937-08-20
Federal Trade
Body Debunking
Extravagant Ads
BY c. L. SULZBERGER
United Press Staff Correspondent

WASHINGTON, Aug. 20. (UP).
You can't learn to Groom in 10
days, live forever, or pack To-
inch arm in your sleeve" The
benevolent federal trade commits
sion saws so.
The commission has been quiet
ly moving in to combat improper
advertising and the various forms
of Shill games built on p. 7. Bar
NUNS assumption that There's a
sucker born every minute" These
are some of the results:
The commission has obtained
an agreement from a Florida dem
fist to cease representing that
artificial teeth purchased from
him by mail order are better than
any others or are the only means
to obtain "your real individual :
ity."
II received a promise from a
Philadelphia firm to stop adver-
Using its muscle builder as the
greatest exerciser made; the
choice of champions and the en-
blem of power; it quickly stimu-
lates muscular growth by its
use one can pack a 16-inch arm in
his sleeve and duplicate the
Misunderstanding or iron-bending
feats of Breitbart, Marx, Sandow,
Moerki, Travis or Nordquist."
WISDOM OF EAST is OUT
And it got assurances from a
Los Angeles concern that it would
no longer represent that its
founder "was taught by masters
of the far east in Tibet, and is
today an authoritative interpreter
of the ancient wisdom" offering
"a secret method of the actual
technique of regeneration be-
cause old age is only chemical
change which the concern is able
to instruct its students to over
come"
The commission is charged with
guarding honesty-in its strictest
sense-in all business practices.
Under it's regulatory powers it is
thus able to crack down on what
it considers false or misleading
advertising.
Officials of the body recalled
today that among the innumer-
able acts taken by it during the
present year, to enforce "honest
representations" were to pre-
vent:
A New York author from SELL
ing a book designated "The Crane
Cure and describing it as "a
competent treatment or an effec-
tive remedy for cancer, diabetes,
paralysis, pneumonia, heart trou-
bic and other ailments"
A Chicago promoter from ad-
vertising a booklet which twill
enable one to learn to sing or
Groom and to have a trained sing
ing voice or become an accom-
plished singer or crooner in 10
easy home lessons"
NO SNORE PREVENToR
A Washington manufacturer
from telling his public that he has
a device which prevents snoring
and eliminates asthma, catarrh,
hay fever and insomnia.
A Worcester, Mass, oil COM
pany from guaranteeing that its
fuel powers Gar Woods and Sir
Malcolm Campbelps engines and
runs the Graf Zeppelin.
A Los Angeles syndicate from
assuring people that it's "press
card" is an "open sesame" for
gaining admission to places other
wise closed to the public.
And finally, much to the dis
tress of hopeful alcoholics, the
| commission clamped down on two
concerns who tried to convince
the reading public they could, For
a small price, buy products which
"wOuld overcome the effects OF
! drinking alcoholic beverages"
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1937-08-20
BABY SWALLOWS BULB

PASADENA, Cal. = (UP) -
Ralph Vreken, aged 2 l-2 years.
insured himself from inviolability
Of spanking for a number Of days
by swallowing an electric light
globe of the variety used for
flashlights. The child recovered
without an oDeration,
The Washington times., 1937-03-11
Your Corsoge
For Easter
Morning

AS a reaction against the gar.
denia you may buy on the street
for q dime or so, Easter cor.
Sages are going to be bit more
elaborate. Another reason for
this Is the general elegance and
richness Of the mode. Flowers,
fresh and lovely, are perfect &C
compartments Of the spring
clothes, and no costume will be
complete without them on Eas-
ter morning.
With your navy costumes, we
suggest two large gardenias, or
one or two orchids. The or
chidS may be of almost any
color according to the accessor.
les you will wear. Black calls
for these same flowers, and If
your suit is tailored, be sure
you haven't either too much
greenery or too much ribbon.
Violets go well with both black
and navy too.
With beige, try brown or
chids, or perhaps deep orchids
Of q purple tone. or violets.
Gray calls for something in di.
rect contrast, violets, purple or.
chidS or paler lavender orchids.
The Washington times., 1937-03-11
Suits Inspire the Spring FrOcks

There are several things that
sum up the main features of this
springs dresses, but that in no
way covers their chic, for it is
made Of a thousand small de-
tails Of fashion that are far too
numerous to mention. Every
good dress has two or three of
these little details which not
only make 1t smart, but give it
the necessary look of elegance
and make it flattering. The main
features, mentioned before, are
that many dresses have jackets
or boleroS, many resemble suits,
others are feminine afternoon
types, and prints are used for
more than a majority. But to
say that doesn't tell the story,
for it is in the infinite variety Of
discreet trimmings and intricate
cuttings that we find individu.
ality.
The dresses that resemble suits
are sometimes one piece, some
times really in two pieces, and
you can do a good deal with them
in the way Of changing neckwear
and accessories, so that they are
variable in their appearance.
They are mostly of crepeS Of the
The Washington times., 1937-03-11
Evening Gowns
Are Slim or
Romantic

In the evening we can be one
of three things, regal, romantic
or dressed up"-we all know the
romantic type of gown, full
skirted, Of tulle, lace, net or
taffeta, and very much in the
Southern Belle tradition. It is
in better fashion than ever, and
is lovelier. 1t may be printed,
but is more often in plain color,
such as a soft gray, a pastel or
white. A slim young girl could
find no more suitable medium
for her beauty than one Of the
romantic gowns Of this spring
and summer. They call for flow
ers in the hair, a wide fan. and
countless beaux.
Or she can be regal, In a gown
that is slim and high-waisted, Of
a soft crepe or chiffon, with q
rather elaborate ornament In
her hair, and q wealth Of jewels,
real, or simulated. Paris was
divided between the slim gowns
and the full-Skirted, and both
are in excellent favor. Such
gowns are naturally formal,
though there are also slim gowns
that are suitable for dinner.
They have many Of the same
characteristics as the formal,
regal gowns, but are not low in
the back, and are in Subdued
colorS.
Really dressed.up gowns are
those that are beaded, embroid-
cred or otherwise elaborated,
and again they call for rich Jew.
els and fine accessories. They
are for more formal occasions,
and with the life of America be.
coming more formal by the day,
we can find many uses for such
costumes.
Evening wraps are lovely in
deed, and there are several
smart new types. Most notable,
perhaps, are the capes, which
may be short or full length. Any
The Washington times., 1937-03-11

heavier variety, though sheerer
types will soon be here. Some
are three piece, though these
are in the minority Dresses Of
this type are usually in the suit
colors, though they may be
bright or gay, and there is no
limit to the vivid colorS and
pastels which may be used at
the neckline or in accessories
for them.
Most daytime dresses not Of
the suit type, have either o bo-
lero or a jacket. The idea has
almost become a formula, for
all women know how much more
useful a dress is If it can be
changed a bit. With short
sleeves it may do nicely for after
noon, and with its jacket, it is
The Washington times., 1937-03-11
Open Effects
Mark New
Shoes
Open Shanks Are Signs
OF Swank in Your
Spring Shoes

Spring shoes are right in step
with the softer type of suits and
the more feminine ideal in
clothes, says Harper's Bazaar.
OxfordS and pumps show great
variety in color and design and
there is a practical. wearaoIe
type for every occasion OF the
day or evening.
Ali important now are the
open shoes. Smaller openings
are better than the larger ones.
Open shanks and open quarters,
combined with the high fronts,
are most popular. The strictly
tailored type of sandal is attrac-
tive with spring suits and has
the added advantages Of being
cool.
In materials, gaberdine plays
the leading role, says Harper's
Bazaar, featured in all colors,
but particularly black and navy
blue. Suede, too, is liked in
black, brown, blue and the gray
and beige shades. Kid and
smooth calf are claiming new
interest, and black patent leather
is assured Of popularity. Later
in the season, linen in white and
natural colors will be in evidence,
as we'll as in suede and smooth
feathers.
coIors Are Gay
Colored shoes are q foregone
conclusion, but black is more
popular than usual. Navy blue
is very strong. Gray is a nat
ural, due to the rage for gray
suits and coat dresses. The
range Of tans and russets is
wide, and green and wine-colored
shoes have great charm when
used as accents with dark suits.
With . beige suit, Harper's
Bazaar advises, black, russet or
high-colored shoes. Navy, black,
russell or high-colored shoes also
harmonic with q gray or navy
suit. With q black costume,
high colors are fashionable, SO
are all.black, or black and white.
With prints, have shoes OF the
same color as the background or
of the high color in the print.
Elastic Leather
Paris is featuring a new
leather that promises to make
shoe history. It looks like
leather, but stretches like elastic
and clings marvelously to the
foot, so it can be made up in
unusual styles.
Hosiery for spring features
creepy textures, marvelously sheer
but durable and duller than for
the winter. Copper tones, though
high, are muted and infinitely
less harsh. There are lots Of
natural beiges and taupe beiges
for town wear. For evening,
there are iridescent stockings
almost like changeable taffeta.
In general, the idea is to have
the stockings blend with the COS
tune. Clocks are revived. Lace
toes, in contrasting colors worn
with open-toed pumps, are among
the novelties Of the season.
The Washington times., 1937-03-11

q most discreet street or travel
costume. Boleros are extremely
popular, and are as varied as
possible. Some have long
sleeves, some short. Some are
printed, some plain. The plain
and print combination is used
more and more, and in such
endless variety that we can't
possibly describe the many types.
Jackets vary from the tiniest bit
to swaggers that are really use
full with other things. So again,
it's really a matter of your own
taste, for their is limitless vari'
ETY. from which to choose.
The Washington times., 1937-03-11

woman could be at her best in a
full.length cape Of rather mill
tary cut, perhaps in French blue
lined in red, Another smart type
is the REFER Of velvet or such
The Washington times., 1937-03-11
Coots Demand
Immediate
Favor
Straight and Boxy or
FIared Are the
New Jackets

Suddenly-tn the midst Of a
season that we all acknowledge
is the greatest suit season in
two decades-women insist on
having coats, too. 1t is now an
important coat season as well.
And If you have q complete
wardrobe, you must add a smart
cloth coat for spring, no mat
ter how many suits you have.
There are a good many new
types to select from, and that
is no doubt one reason for this
sudden coat vogue.
One Of the newest types is
the collarless coat. Collars
seem to have been left off many
Of the best models in Paris,
and American designers hit on
the idea Just about the same
time. Sometimes there will be
q little standing collar, Chinese
fashion. Again there will be
a buttoned-up coat with V-neck
and no collar, but a gay scarf
tucked inside. Sometimes it
looks as though the revers had
been left off a tailored suit. So
if you want to be exactly up to
the minute, buy a coat without
a collar.
Strsighter Silhouette
Goats are either fairly straight
in line, swaggerS even being
straighter or they are decidedly
fitted. Many of the dress coats
are held in firmly at the waist
by a belt, and have a full-flared
skirt section. Some sports coats
have this silhouette, too. It is
extremely smart for slim figures,
and it shows up a well rounded
waistline to the best advantage.
Really straight, boxy coats are
extremely smart, too, and are
often double breasted. Some have
classic velvet collar, and look
like q straight, unbelted REFER.
All types Of REFERS are good,
and they can be found in all
good materials. The favorite
camel's hair coats, even the polo
coat, are still with us, and seem
to have found no rival when q
really practical coat is wanted.
The Washington times., 1937-03-11

fabric, straight and boxy, and
very, very young looking. As
summer comes on, many short
capes will be seen, and many Of
them will match our gowns.
The Washington times., 1937-03-11

INDIVIDUALITY .PLUS-that's what
you're seeking this Spring. Cay little
suits, ensembles and coats that look
fresh and as different as multitude Of
coIors in a Spring garden. Fashions
that'II make you stand out from the line
of march on Easter Sunday t. -. and in
spire orchids from your best man. It's
smart to remember to shop for your
BUDGET fashions in a quality store, where
you're always assured Of its newness and
correctness.
Evening star., 1937-06-15
STARS, MEN AND ATOMS
Notebook Of Science Progress in Field,
Laboratory and Study.
BY THOMAS K. HENRY,

with apparent perceptual objectivity and
that under certain conditions it obeys or
Is psychologically modified by certain
laws OF optics, by the physiological con-
ditions Of the retina and by the special
position of the screen, open up avenues
OF approach for the investigation of the
dynamic visual processes, as we'll as for
methods of determining the precise ma
rure Of the eidetic image itself"
The eidetic faculty, the Catholic Uni
versity experimenters have found, exists
In both boys and girls, but in its full
development is quite rare. 1t almost in
variably disappears with adolescence, al
though there are supposed instances of
it-such as in the case of the poet
Goethe or the English essayist De
Quincy, where 1t persisted into adult
life.
DR.. Rauth found some outstanding
cases Of possession of this faculty among
the children at st. Mary's Industrial
School In Baltimore Most of his sub
jects have been drawn from this school.
Evening star., 1937-06-15

honor his name. The explanation Of his
immortality may bs found in the fact
that he is part Of = durable tradition.
His idealism is correlated to the humane
philosophy Of life which the whole world
recognizes as distinctively American.
In other words, Mr.. Pack personifed
the doctrine of ,mself1sh devotion to the
common veal. When his biography is
written it will demonstrate one single
principle from first to last-the Golden
Rule in practical application. But it
will not be enough merely to prove that
he was q generous philanthropist. Pri-
marily, he was . worker, an inventor,
q creator. He made the values he gave
away. Indeed, it might be said in sober
truth that he was the architect Of his
own example. People had talked about
conservation for centuries, but 1t re-
manned for him to translate dream into
a science. His forests, his wartime gar
dens, his multitudinous charities, his con-
Germ for education, his interest in eco
AAOAAAC ASAoA LA dAlA WOAAO PCuSC, AlAo PuO'
lished writings, his tireless preaching Of
his faith in God and nature, his conn.,
dence in the essential integrity Of the
race to which he belonged, all his enter
prises Of benevolence were manifesto
tions Of mind basically sound and
sane as we'll as heart profoundly kind
and good.
A builder in the accurate meaning Of
the phrase, Mr.. Pack brought many in
stitutions into being; sbut, more 1mpor-
tant perhaps, he developed a school Of
thought-a religion of pragmatic altru-
ism, simple in creed, yet vastly dynamic
in effect. To illustrate his power, let it
be mentioned that he convinced a nation
that it is sin to mistreat tree. SINH
larly, he stimulated a new confidence In
the universal public. His influence in
spired entire communities. Nor will 1t
cease with his passing. Such person.
alities never die. Gratitude preserves
them forever.
Evening star., 1937-06-15
Debt Defaults Again.

This is another "red" letter day for
the Treasury. It marks once again the
default OF eleven European debtors on
semi-annual installments OF interest and
principal due on their $12,5o0, ,ooo, ,ooo-
odd Of war obligations to the United
States. AS on previous occasions, Fin
land enjoys the lone and proud dis
tinction Of being the only debtor to
meet its payment. The other countries,
headed, in the order named, by Great
Britain, France and Italy, already in
default for $l,3l4,s2l, 100, today swell
the aggregate amount in arrears to
$3.50, ,15e,s 1853.
The alibis put forth for non-payment
are of familiar tone. Great Britain in
sists that so long as her own war debtors
fail to pay up, she cannot further re-
duce her American obligation. Al
though the British have already repaid
$2,025, ,o0o, 900, accumulated interest and
arrears have brought up the total still
Evening star., 1937-06-15
True Inwardness
of Peace Pledges

Prom the Cincinnati Times-star.
Il pledge not to support the Govern
ment of the United States in any war it
may conduct" This is the so-called
oxford OATH" which number of stu
dents took at the fourth Nation wide
anti-War demonstration sponsored by
the United Students Peace Committee.
II all young men everywhere subscribed
to this, and stuck by it, then there
would be an end of wars, or only such
conflicts as Amazonian women and old
sters could put on, which would not
be so hot.
From varying motives, ranging from
Quaker quietism up-or down-the
pledge doubtless was taken. A photo
graph of New York's student demon
stration, which has come to our desk
indicates the direction there. A true
pacifist minds his own business, we sup
pose; but the metropolitan demon
strators carried banners attacking Amer
lean neutrality as a help to the Spanish
insurgents and demanding laid to
Spain," ETC., etc. And now we venture
to expand the Oxford oath so as to carry
out the implications of the banners and
the intent of some Of the sponsors Of
such demonstrations:
II pledge not to support the Govern
ment of the United States in any war
1t may conduct. pledge to knife it
should it become engaged in war with a
Popular Front government anywhere. I
pledge to support no democracy, even in
peace, unless it permits communistic
boring from within. I pledge to engage
in a class war whenever the prospect
looks good, and to make it very much
the real thing"
Americas so-called peace movement
includes genuine idealists persons at
tracted by anything phoney, and quite
sprinkling of sadists.
Evening star., 1937-06-15
Shooting Stars.
BY PHILANDER JOHNSON.

The Dyspeptic.
think Of happy days gone by,
When was gay and free,
When could order apple pie
Or tell the cook an oyster fry
Was suitable for me-
But now I murmur with q sigh,
"A little toast and teal"
When tiny bubbles laugh and die,
Like other Joys that flee,
When sunbeams gathered from the sky,
BY thrifty grapes unfettered fly
To gild the revary,
The only toast that may cry Is,
Down with toast and teal"
The rarebit's perfume mounts on high,
Delicious as can be!
Broiled lobster-terrapin-oh my!
How they do haunt my wistful eye
With dreams OF vanished glee!
They still exist, I'm told. Oh, why,
Must I have toast and tea?
Evening star., 1937-06-15

swinging bar executes a very interesting
dance, "inching" along with q slight
jump, from time to time, or teetering
back and forth on the bar.
So unafraid are these mother birds
that they strike an observer as more
domestic than any other feathered thing,
in 4 sense. The only parallel is the
domestic hen.
1t Is said that these birds always be-
come so tame during the nesting period
that they fly in and out Of the buildings
they have chosen without trace Of
fear.
Since they consume thousands OF in
sects, swallows must seek the open air
for their dinner; we have no doubt that
the birds here described leave their
nests for sufficient periods daily to
get something to eat. Certainly they
will do 50 when the young are Matched
out. Just how the youngsters will
escape the wheels OF incoming and out
going cars remains to be seen.
Ornithologists tell us that swallows
are almost the only birds which travel
in migration during the daylight alone.
Most migrating birds eat during the day
and travel at night, but the swallows
sleep at night.
1t is said that they are slow travellers
and do not like to fly over water. II
they encounter bay, or river, they
patiently fly around it, II the thing can
be done at all.
They are very domestic, in other
words, character which BELTS their
beauty and their gentle ways.
They seem to bring out very pointedly,
at least to a person who has never seen
them before, one very fine feature Of
amateur bird observation:
That always there remains, in this
fascinating sport, something new to be
seen. There is never any coming to an
end Of the things to be seen and ad-
mired, nor is it necessary to 60 to
strange lands to see them.
They come to us, II we are patient,
and keep our eyes open. and, above all,
are not afflicted with that strange Amer
lean disease the desire to pretend that
and know all
Probably not one city man or woman
out Of 10000 has ever seen a barn
swallow, but probably not two persons
out OF that number would be brave
oneD
Just why barn swallows happened to
take such fancy to barns is explained
by professional bird men as follows:
Originally, these birds made their nests
In caves and on the underside of cliffs,
as witness the cliff swallow to this day.
Being great insect eaters, particularly
Of mosquitoes. they early discovered that
the barn attracted a great many insects
Of various types. especially those which
bred in manure.
BY nesting in the barn, the mother
swallow not only achieved protection
for her brood, but also was directly
at the source OF food supply.
Barns and stables are few and far
between, in modern American city,
but who can blame swallow II she
mistakes a garage for one?
High and dry is her nest Let the
winds blow and the rains descend
Mother Swallow and her nestlings are
safe.
But where is the old man?