Evening star., 1937-11-17


appreciation campaign-the place of
famous paintings in merchandising
displays-Was struck by DR.. Fritz
Marti in an address last night before
the National Capital Display Club at
the MayAower Hotel.
Dr. Marti, head of the department
of philosophy and art at the University
Of Maryland, told the display experts
from Washington's retail stores that
"a painting can serve as a keynote"
in the show window ''if you do not
do violence to its elf-containedness :"
"A painting is not in a class with
serial movie" DR.. Marti declared
1T is not to be continued A
painting is self-contained What the
painter has to say, he says on his
canvas. Like persons who have all
their needed resources in themselves,
great paintings demand to be con-
sidered by themselves. They appear
cramped when crowded They de-
nnand elbow room and breathing space,
as it were.
Doesn't Steal Show.
Demanding subordination of the
merchandise, the painting becomes the
accent or focus of your window. But
that does not mean it steals the show
The merchandise is no mere frame
to the painting. That would be vir-
tual suppression of the merchandise,
instead of subordination.
the painting must be in the center
of the display, nor even that it must be
conspicuous. musical composer does
not need to bang on his keynote But
the keynote explains the structure.
In this sense, painting can form the
keynote of display"
Meanwhile. The Stars movement to
popularize art in the Washington area
progressed along other lines.
Mrs. LeVerne Beales. chairman of
patronesses for the District Fedora
tion of Women's Clubs city-wide art
program at the Roosevelt Hotel next
Tuesday afternoon. announced six
past presidents of the federation
would be among the patronesses.
They are Mrs. Ellis Logan, Mrs.
Howard L. Hodgkins, Mrs. John w.
Frizzell. Mrs. Virginia White Speel
Mrs Edgar B. Merritt and Mrs. Har-
vey w. Wiley. The names of other
patronesses will be announced later
in the week.
Portrait Painter to Speak.
Henry Wadsworth Moore, noted por-
Trait painter, muralist and architect
and president of the Washington
Landscape Club, will be the main
speaker for the federation program,
beginning at p. m. He will review
famous paintings from the Renais-
sance to the present day and their
part in The Stars art appreciation
campaign.
Mrs Lloyd Morrison, chairman of
the fine arts division of the federation,
is in charge of the program Picture
slides of famous works of art also will
be part of the meeting, which is ex-
pected to bring 500 or more Washing.
ton club women to the Roosevelt ball
room.
The art project continues to gain
headway in Washington schools.
Principal J. C. Payne of John F.
Cook School, 80 street NV, an
nounced the pupils of Grade 5A. un-
der H. Herriot, presented an art ap-
probation program to upper grade
students yesterday with aid of The
Stars beautiful color reproductions ol
old and modern masters.
An appeal was made for the chill
dren to appreciate beauty in paintings
as we'll as in music and poetry. Those
participating were Ora Williams. Bar
bara Pinchback, Annie White, Vivian
Greene, Hazel Staples, Eloise Brown
Arnold Boyd, Kimble Simons, Clinton
Hill, Tolly Spriggs and Joseph Rice.
Entire Series Bought.
The Parent Teacher Association ol
Phoebe A. Hearst School has voted t.
buy the entire IL sets of famous paint.
ings for exhibit and study in the schoo
library, Mrs. j. d. Denit, president, ha
| announced
Each class will be given an oppor'
tunity to study the prints and the &C
companying lessons Mrs. Denit said