Evening star., 1937-11-04


things. They uncover problem, work
out a solution, and make the char
acters want to solve the problem. The
modern underwater must do the same
things for his clients that the author
or playwright does for his audience:
% Uncover the problems in every life
situation that life insurance can solve.
t2) Work out a plan for the best pos
sible solution to those problems.
49, Bring the client full understand
ing of both the problems and the
solution so that he will want to solve
the problems. If the client wants to
solve those problems he will buy the
life insurance plan that will be posi-
tive solution. But if he does not want
to solve the problem, he will not buy
no matter how hard some one tries to
close sale.
President Paul H. Primm presided
ut the luncheon, the second of the
present season. Brief committee re-
ports were also presented.
Equitable Officers Elected.
Walter S. Pratt, jr., was reelected
president of the Equitable Cooper
ative Building Association at the an
nual meeting, held late yesterday.
Other officers were also reelected, in
cluding Harry G. Meem vice presi-
dent; Gilbert Grosvenor, vice presi-
dent; Edward l.. McAleer. secretary,
and j. Harold Mcdowell, assistant Sec
retary.
ALI directors were reelected, the
board being composed of Ralph P Bar
nard, Charles H. Doing, Gilbert Gros-
venor, Arthur B. Heaton, Robert L.
Lewis, Edward L. McAleer, Harry G.
Meem, Theodore w. Noyes, Arthur
Peter, Walter S. Pratt, jr.; Frank j.
Stryker and Wilson l.. Townsend.
President Pratt presented the COM
pany's flfty-eighth annual report and
was very enthusiastic over business
during the past year which, he said,
proved the best in the Equitable's his
tory. Assets have passed the s7,O00,0O0
mark, he said, adding that there had
been an expansion in loans and that
all other departments had made SUBJ
stantial progress. The meeting was
held at 915 F street NV.
Mathews Arouses Bankers.
George G. Mathews, member of the
Securities and Exchange Commission,
aroused great interest in an address
before the Investment Bankers Asso-
citation yesterday, when he urged
closer cooperation of investment
bankers in the Governments attempts
to regulate the securities business.
Delegates expressed surprise at his
address which, they said, differed
widely from lectures" other commits
sioners have given at previous con-
ventions.
Mr.. Mathews declared that the
purposes of the commission are to
provide full information, eliminate
fraud and manipulation and keep
moving the mechanism of a free and
open market"
Commissioner Mathews declined to
discuss the recent stock market
trouble, saying it was too soon to
appraise the situation accurately. He
also avoided Wall Street claims that
Government regulation has hurt the
securities markets.
Edward B. Hall, association presi-
dent, told the 500 members that
many recently planned new issues
may have to be abandoned because of
unsettlement in investment markets
Heard in Financial District.
The American Telephone g. Tele-
graph Co.'S announcement of the
calling for redemption at par on jan
uary of the outstanding $l2,923, 900
Al per cent convertible bonds due
July 1, 1889, was of special interest
here. These bonds have been listed
on the Washington exchange for many
years.
The Chesapeake g. Potomac Tele-
phone Co. of Baltimore City had a
net gain of 1,705 stationr during Oc-
tober, compared with q net gain of
1882 in October, 1886. and a net
gain of 1,119 in october, 1885.
For the first 10 months of 1887, the
company had net gain of 16,064
stations, compared with net gain of
15,4S2 in the like 1886 period and a
gain of 6,474 in like period of 1895.