Evening star., 1937-07-16
BUYERS THRILLED
BY TRADE SHOW

8ang-up Retail Season in
Prospect Next Fall, Ex-
hibitors Say.
srecial Dispatch to The Star.
NEW YORK, July 16.-Buyers Of
housewares for department stores and
other retail outlets-here for the trade
show-are looking for bang-up re-
tail season next Fall, for they have
come to town with 10-to-15 per cent
imitation in their budgets as compared
with last year.
| Among the 40 exhibitors at the
show, which occupies four complete
floors at the Hotel Pennsylvania, the
word Is that buying is good to excel
lent. Some exhibitors have written
more business In certain territories
so far in the show than all last year
in the same territory. Because the
show is strictly a trade affair. the
public is not admitted, but for vis-
iting buyers three floors of house.
wares and electrical appliances and
one floor entirely given over to china
and glassware and pottery await their
inspection.
Looking at the exhibits, as this
writer attempted to do, from the angle
OF the housewife who will later find
them on display in the stores, 1t Is
| apparent that the members of the
New York Housewares Manufacturers
Association incorporated in this State
but countrywide in membership are
solidly behind q program OF fewer
hours and easier work in the home,
along with the lift that comes from
just the right touches of art moderne"
In design as applied to everything from
the smallest kitchen gadgets to major
electrical appliances.
| Shiny Salad Bowls.
On the aesthetic side, for instance,
are the new, highly-polished salad
bowls out to win the home market
for domestic manufacturers. Made
Of mahogany. birch. maple and teak
wood, their glossy surfaces offer the
least resistance to finger-tip pressure
on the Glove Of garlic which goes
round and round and then out the
window, while the flavor lasts And
there Is the new maple-trim alumni
mum kitchenware-frying pans, sauce
pans, tea kettles, double boilers and
such-like with handles and knobs OF
maple. The makers say "it Is modern
and harmonizes with any color
scheme"
On the side Of tightening the labor
OF the missus, the robot coffee maker
is as good an example as any You
put in the coffee and the electric
drip-cofIee maker does the rest-keeps
the coffee from boiling, shut of
current when the brew is just right
and, by means of thermostat, keeps
the coffee piping hot as long as you
want the makers quoting experts
to the effect that coffee so made and
kept holds its top quality for seven
hours or more. 1t should be espe-
cially welcome In those households
where breakfast hours are staggered
And there is cocktail mixer OF
glass, either decorative or plain, with
a spinner at the top which winds up
with a red knob and is set going by
the touch Of a button to mix the
drinks while the host or hostess-or
both-remains gloveless and exertion-
less. BY any chance should too many
drinks be imbibed. the morning after
headache has Its own corrective in
the form Of crown Of ice, which i,
called "freeze-it," eight or nine inches
In length, to encircle the fevered brow
It Is made Of rubber, with separate
Ice pockets, so that 1t remains flexible
after the water with which it is filled
has been frozen In the cube COM
partment Of the electric refrigerator
Quick Hot Water.
Or, il you want hot water quickly
there is the "doughnut heater" the
size and shape Of - doughnut. Plugged
into any socket it will boil by i'm.
mersion heating, nine quarts of wa.
ter In two minutes Many buyer.
wouldn't believe it till they held the
watch on it.
The prize labor and trouble saver
as well as forgettery nullif1er, is 9
dingus which is fastened by one arm
to the clothes closet door and by
the other to the door jamb, and which
gives the moths squirt of death.
dealing spray every time you oper
the door. You can't forget and tn.
moths can't escape.
This years housewares show Is thu
sixth annual exhibit under the man.
agement Of Flo English, executive
secretary Of the association and on.
of the outstanding "showmen" o,
the trade. This years exhibitors mum.
ber five times those of the starter
In 1892. The housewares display has
come to be one of the country's larg.
est trade shows, with the total busi.
ness transacted running into the mil
lions Of dollars. It has achieved in.
ternational recognition, foreign EN-.
bassies calling in advance to get date.
for buyers attendance. On the dali,
register are names from trade cen.
ters the world around. For this year,
show all space was sold out eight
weeks in advance, and the manage.
ment couldn't place some eighty-ode
manufacturers who applied too late.