The Coolidge examiner., 1937-01-07
FOOD FOR THOUGHT TIME FOR
ACTION


year and nearly half million dollars spent and being
spent for gathering this bumper food for deep think
ing part of everyone here who has heart interest
in Coolidge
p Where does the money go?
This is a question that will be answered by many in
this way:
"Well, do not know where it goes, but do know
that did not get much if any of it,
Answering the question for Coolidge, The Examiner
has this to say:
The bulk of the vast sum left Coolidge, to re-
turn and consequently Coolidge not realize bene
fits from the dollars that left this community Any high
school boy or girl could figure that out.
Now, to be specific, speaking it were by the card,
thrysix thousand, ninety dollars and ($36,O9058 fifty
eight cents left Coolidge thru the local postofce during
the quarter ended December 81 1885, for parts known
and unknown Postoffice money orders the medium
of conveying this large of to outside Golfers
While this large it does not by any repre-
sent the grand total of dollars that left Coolidge during
the last three months of the yeaexpress money orders
used to of OUR DOLLARS of Coolidge;
bank checks have place in the picture aso and the Coo
ldge money that carted out in automobiles doubt
represents a staggering
Out of the vast of approximately two millions of
dollars that the cotton around Coolidge have yield
ed The Examiner doubts most seriously ten percent of it
could be found in Coolidge working for Coolidge at the
present time. Taking for granted that deductions
founded facts situation is revealed that less
dscouragng
But weeping and waling, the gnashing of teeth nor
frothng the mouth will not do any good That there is
a serious leak somewhere is apparent
There's something serious the matter, Coolidge
would garner the dollars grow around here
To discover the leak and plug is the task confronting
Coolidge. It's real task, and don't think it is
A reputable business man who resides in Phoenix,
stated to The Examiner this week. that for two weeks be-
fore Christmas the big stores Phoenix packed with
customers he stated that for week before Christmas
potential customers formed lines outside big stores
and stood in line the sidewalks before they
could gain entrance.
All thru the month of December, and even during the
latter part of November the big Phoenix stores spent
thousands of dollars advertising their Their
tsing nvtations bade the people their stores
And the people accepted these invitations. Your next
door neghbor will call on you until you have extended
him or her cordial come sometime and visit with
u.s."
In addition to the fine advertising advertising that
had appeal and in most instances showed the article
fered for sale and quoted the price asked for turned
trick for the big stores Phoenix and left the merchants
in the snail towns standing in their front doors with their
hands in their pockets at when they could
had potential customers possessing actually scramb
ing inside their for the purpose spend
ing the money with them
addition the thousands of dollars Phoenix big
business spent for newspaper advertising, big
in Phoenix spent MORE MONEY during the five
weeks preceding Christmas for crcuarzng prospective
customers than twenty-five merchants in the small
towns will spend whole year for advertising ir their
local newspapers These put their faith mostly
in printed matter catalogues and circulars and postage
stamps.
Most any smalltown newspaper in this age has access
to the high class of advertising illustrations
that the big newspapers command but getting the merch
ants in the small town these services
an entirely something else. The small town newspapers
TRY TO HELP THEIR HOME MERCHANTS in every way
that is known.
Scanning closely the small town newspapers that
come into The Examiner office every week-exchanges
we observed that not of them except the Mesa
newspaper carried any Christmas New Year advertising
worth mentioning All thru the month of December The
Coolidge Examiner did not carry twenty-five inches Of
Christmas goods advertising Then it any wonder that
OUR DOLLARS LEAVE US TO ENRICH THOSE WHO
APPRECIATE THE VALUE OF USING PRINTERS INK
TO INVITE PEOPLE TO COME TO THEIR STORES TO
BUY THEIR WARES?
No, i+ is not. we'd lst