Imperial Valley press., 1937-12-09
MATCHED SETS
MAKE IT EASY
TO GET GIFTS

Following the feminine psychol-
ogy may have been difficult in
choosing gifts in the past, but this
year stores are ready for the men
shoppers with new complete "sets"
or ensembles which have already
been carefully matched into sets.
Beautiful utility cases or bases are
used for these, which may be used
long after the holiday season. Moth
ing, it has been discovered so de-
lights the feminine heart as a
set or matching group of desired
garments or personal articles.
Negligees Smart Again
Lounging ensembles, composed
OF gayly colored pajamas, with
matching robe or house coat, is the
most popular gift for wives and
sweethearts, and very easy to Sc
lect this year as almost all of the
colors are flattering. New styles
include comfortable quilted jackets
with silk pajamas, as we'll as beau
tiful velvet or corduroy lounging
coats for general home wear.
The man who desires a truly
feminene gift may choose one OF
this years softly flattering negli-
gees of shimmering fabrics. They
follow the new lines that are slen-
derizing to women, and trail grace
fully in the new grand manner"
women love. Some have wide sleeves
but many youthful models are made
with short full sleeves.
House coats, which women have
learned to love for their trimmess
and comfort. are also an excellent
choice. These are liked by women
who entertain, as they replace the
hostess gown of former years, and
are neat in appearance for in
formal wear. They may be found
in either dress length, in bright
! fabrics of rich colors.
| Matching the negligee or loung-
ing ensembles, this seasons bou-
| doir slippers are delight to the
feminine eye, land to the mascu-
line purse). OF rich woven fabrics,
and lovely colors, they may be
found in many styles that resem-
BILE glorified evening slippers. Some
are feather or fur trimmed, to give
the utmost in beauty and comfort
Evening Accessories Popular
What woman doesn't love a par
ty? And what wise man will fail
tC give her some pretty gift to
make all her parties happier?
Matching sets of evening accessor-
les are perfect gifts. Gayly colored
or jeweled handbags may be found
with wispy large handkerchiefs
that match. Evening slippers with
exquisitely matching sheer hos
iery is another happy choice Hair
ornaments, dainty flowers to pin
IN her curls, or adorable sparkling
jackets or evening caps (often with
flattering veils) are also welcomed
by the feminine heart. For those
of more conservative taste, nothing
Is better than plain, but good
pair OF long evening gloves, with
q jeweled evening handbag
Beauty Sets For Every Woman
Whether his best" Christmas
] gift is for college girl, a travel
3; ing mother in-law, or a distan.
sister, the puzzled man shopper
need not worry They all want
beauty sets, with good quality cos
metics and it's usually easy to
find out which brand they use
There are travel sets, overnight
kits, weekend bags, completely out
fitted with the finest beauty prep
arations, all on display for the
masculine gift hunter. For the more
modest gift, a bathroom set with
fragrant bath powder, soap and
cologne, is always a welcomed gift
And what woman doesn't love a
small bottle of really fine perfume
Hostess Gifts Welcomed
Since it's the fashion this year
to entertain in the home, the wise
man will look out for his own fu-
ture happiness, and give hostess
gifts Trays, beverage sets, conve-
nient electric appliances that dress
! up the Sunday breakfast table, and
complete salad and sandwich trays
- make Sunday supper a real
party, are all available. Glassware
amusing painted china, and CLAM
crous metal or modern painted