The Butler County press. [volume] (Hamilton, Ohio) 1900-1946, 1937-03-26
7heCherry
" Where with our
roo Little Hatchet
we tell the truth
about many things, sometimes pro-
foundly. sometimes fiippantly,
sometimes recklessly.

SOmetlmeS reckIeSSIy. III
Printers Ink, which prints great
many very sensible things, published |
ion March Ii an article about advertis-
ing used by employers to try and win
public support in time of strikes.
This article is swell job.
The big argument is that no ad-
vertising will win people to a poor
product.
You can't write good copy for bad
argument.
In other words, stupidity can't be
made pretty.
You can't doll up an eighteenth cen
tury product and make it look 1887
lstreamlined.
The subject smells to heaven and
so does the advertising.
The article cites strikes in which
such fearful copy has been used.
Employers pay plenty big money
for it, just as they have done for gas,
guns and thugs. But, it doesn't pay
IF the labor policy is essentially
rotten says the article, mo amount
of advertising can make it smell
sweet
Boys, how true that is!
1t is to hoped that Printers Ink
has sent copies to the duPonts, to
Morgan, to Mellon, to the rubber bar
ons and to whole host of other chiefs
of industry
1t ought to be good for what ails
them. which is an awful lot.
The employer who reads this fine
piece of work will, if he is honest with
himself, admit that he has surely cut
himself piece of cake.
But the same misformed idea which
leads an employer to buy guns and
gas leads him to think he can kid the
public if he spends money enough for
advertising. 1t seems the idea isn't
so hot.
But here's one angle that the article
overlooks. 1t may be that some en-
ployers who have spent fat barrels
of money for big advertising space
didn't do 50 in the hope of directly
x,,;pp;nor ,,,l,l1n e,proval
Maybe what they thought they
would get was the support Of the
newspapers with which the money was
spent.
Like billiards: Pay the papers lots
of money; let the newspapers write
good stories and editorials to pat the
boss on the back.
But even that old trick is now an
ancient wheeze of less and less effec-
tiveness.
Because the people don't believe the
papers as once they did.
The papers said: Elect Landon';
and the people elected Roosevelt.
Incidentally, the labor papers said:
ELECT Roosevelt"-and they elected
him.
Labor papers don't print employer
advertising against strikes.
No, dear sir and brother, they do
not.
But, for the most part, the labor
movement let's its papers half starve
and often starve 100 per nt-and
that's plain cockeyed.
There's a craving for funnies that
aren't funny, for editorials that are
empty as last years birds nest, for
news that too often is colored, for
isports that have nothing of sport
about them-and advertisements cal
culated to put unions on the bum.
The scintilating radiations from
consistency's glistening facets show
US very clearly that the old adage still
waves.
We are no more consistent than the
bosses who do these vapid things.
But always there is this consolation:
| If we don't wake up and get move
on, there will be someone to come
along and implant kick in the pants.
So, it seems, many one just let's
nature take its course.
So, yawn couple and murmur,
chow interesting"