The Waterbury Democrat., 1937-04-08
In New York
BY GEORGE ROSS
c1,Ti1hA ia17. IRA

New York, April B. Margaret Fishhack, igh-powered advertising executive, wit, fashion expert and poet, likes to sit on summer nights in beer houses along the waterfront and "chin" with reminiscent old sea- dogs.
 You're as likely to see her chic figure at a glittering first night on one occasion, and spot her proving among the brass shops of the lower East Side on another.
 She might bob up at your elbow at smart cocktail party in the afternoon, and reappear the same night at a Madison Square Garden prize fight. She knows New York better, perhaps, than some of its oldest inhabitants.
 "On Second Avenue" she has written in one. of her verses, "the babies howl as if they had the rab-- ies."
 The popular conception of g typi- cal young lady of, Manhattan, via Hollywood and the popular rnaga- zines, is a frivolous, giddy' young creature endowed with more clothes than brains. Miss Fishback not only commands a yearly salary that would keep many a captain of in- dustry in clover, but her intellectual versatility is distributed over a var iety of talents.
 :. She is the author of three books of poems. In her professional ca- pacity she is advertising director of the worlds largest department store and she is a constant contributor to Manhattan's smart periodicals.
 And yet, she said recently to an interviewer:
 I'm not literary. I'm not one of your lady poets. No sir! Heck, I like to get around"
 SH
 Poetic Explorer
 :. Miss Fishback came to New York from Washington, D. c. She didn't have any definite ideas about 8 ca- reer when she arrived but she liked it here-and stayed. From the be- ginning her verses, which first ap- peared in newspapers, were triolets to Tenth Avenue or Sonnets to the sunrise as viewed from window in a dingy courtyard. During those first few months, she roanred throughout the back-Streets of Manhattan unceasingly. Even now, she has a nostalgia urge to explore the city-unescorted. Indeed, she went from a garret to duplex. Once, this highest paid advertising woman in the world danced for a dollar 8 night in the chorus of the Metropolitan Opera Company. Now magazines pay heavily for Fish back bit of prose, which might have gone for 8 couple of dollars to a daily paper not too long ago. She called her first book T Feel Better Now" probably one of the most candid titles an author has ever chosen for 8 first work. It, was something; Miss Fishback explains, "that just had to get off
 my chest" A great many of the poems sneered at such a sophomoric pastime as love. Shortly after the book was published, Miss FiShback succumbed herself. She married.
 She is the kind of a young lady who really likes to go to the zoo walk around Manhattan. in the rain and eat oysters from the carts near Pell street. Her writ ings are sharp, satirical studies oi the vagaries of New York life.,
 Store of Knowledge
 She, is at her desk every morn. l ing s by ten, and she has made 1t her business to know every de. partment of the tremendous es- tablishment where she is the higt priestess of exploitation. Business
 men come away from 8 confer ence with Miss Fishback with the l sudden realization that she had made all the bright suggestions at the meeting. They only listen She publicized the slogan, "It,s Smart to Be Thrifty" to such an extent that there are hundreds of department stores throughout the land which have unconSciously copied the profitable Fishback tech- nique without acknowledgement to the originator, a slim dynamic young lady who still retains the naive enthusiasm which she had when she first set foot in New York Miss Fishback has three pei peeves-side cars, chattering wo- men and frills on. dresses. Those three 'hates" typify her own per- Sonality. There is no waste mo- tion or inefficiency in her activi- ties. She doesn't see why wo- man cant go as far in this work a-day world as tho allegedly stronger sex.