davidaulloa/AmericanStories huggingface dataset:
Evening star., 1937-03-21
BEST ADVERTISING
METHODS OUTLINED
Points on Successful Campaign in
Houston Told by Real Estate
Mon

Addressing land developers and
home builders of the National As
sociation of Real Estate Boards, Hugh
Potter, Houston, Texas, past president
of the association, gives some sugges-
tions concerning successful real estate
advertising, based on his experience
with the 1,200-acre River Oaks resi-
Dental development, Houston.
Principal points he emphasizes ::
Avoid anything that may be con-
Strued as exaggeration. Court brevity.
Use eye-catchers and impressive slo-
gans.
IF possible, see that you get the
most important point near the top of
the ad.
I'm producing interesting advertis-
ing, it is not alone what you say but
what you omit to say that gives op-
portunity for effectiveness.
Few Of us whose business is real
estate know much about the science
Of advertising. We should, therefore,
employ expert aid, generously, in plan
ming our advertising, just as we would
employ an architect in planning a
building. The art work in an ad is a
job calling for an artist; the writing
Of the copy calls for copy writer.
Make definite appropriations for
your advertising as generously as you
can for extended periods OF time,
preferably at least year. Spasmodic
advertising represents a distinct loss
in dollars and cents as against con-
sistent advertising"
Evening star., 1937-03-21
COMMITTEE TO MAKE
DEDICATION PLANS
Ceremonies at New Northeast Fire
House May 4 to Be Discussed
Tomorrow Night.

A meeting of the Special Dedication
Committee of Northeast Citizens AS
sociations has been called for tomor-
row night by Chairman A F. E.
Scheer to draw up final plans for the
formal opening exercises of the new
fire house at Thirteenth street and
Rhode Island avenue northeast.
Comprising 10 civic groups affiliated
with the Joint Conference of North
east Citizens Associations. the Rhode
Island Avenue Citizens Association
and the local posts of the American
Legion and Veterans of Foreign Wars,
the group has already drawn up ten
tative plans for the program, which
will occur May 4.
Scheer declared the tentative pro-
gram includes addresses by the Com
missioners formal opening with the
Firemen's Band, call to colors by the
Veterans of Foreign Wars. presenta-
ton of colors by the Bunker Hill Post
of the American Legion, address by
Fire Chief Charles E. Schrom and re-
freshments. At the conclusion of the
program a dance will be staged in the
fire house.
The meeting tomorrow night has
been called for 8 o'clock at No. IL pre-
cinct station.
Evening star., 1937-03-21
SPRING HOUSING
BUREAU TO OPEN
Large Influx of Visitors Ex-
pected Here During
Coming Weeks.

housing committee TO take care
OF Spring visitors to Washington Will
be set up in the Standard Oil Build
ing, Second street and Constitution
avenue, and will be ready to operate
tomorrow, according to an announce
ment by Curtis Hodges, executive
director of the Greater National Capi-
tai Committee Of the Washington
Board of Trade
very large number of visitors
may be expected this year during
Easter week and the month of April,
the flood of requests received by the
committee indicates
Home owners who have a spare
room to rent during the Spring sea-
son can give the committee their
names by calling District $500. where
clerks will be on duty day and night.
The committee is cooperating with
the Hotel Association of Washington
in handling the great number of re-
quests for hotel aCcommoda tions.
Evening star., 1937-03-21
MANOR PARK TO HEAR
SPEECH BY DR.. HALL

Or. Gusts Lee Hail. prominent Dis
trlct surgeon and an authority on foot
defects, will address the Manor Park
Citizens Association April in one of
series of discussions before civic
groups and parent-teacher associa-
tions on the causes and cure of de-
fective feet.
A member Of the District of Colum-
bia Medical Society, American Acad-
emy of Orthopedic Surgeons and the
American College of Surgeons, Dr.
Hall is lecturing in an effort to en-
courage interest in the examination
OF feet, especially of school children,
and the correction of such defects.
Authorities state that so per cent of
children between and 10 years of
age, 70 per cent between 10 and Is
years and 80 per cent of high school
age have some defect of the feet.
With proper treatment in early life
such LESSONS may be corrected, accord
ing to physicians.
The foot health program has the
Endorsement of the District Health
Department and the division of phys
ical education of the District schools.
Evening star., 1937-03-21

but did not act on problems of city
wide importance; Lincoln Park. Co.
lumbia Heights Forum and Southeast
Council
CIVIC CALENDAR.
THE following citizens associations
are scheduled to meet this week:
Monday, March %.
Georgetown, 8 pm, st. Johns
Church Parish Hall.
Mid-City, 8 pm, Thomson Com
munity Center
North Capitol. 8 pm. Mckinley
High School
Society of Natives, 8 pm, Washing
ton Club.
Thursday, March 25.
Conduit road, 8 pm, Palisades Park
Field House.
Evening star., 1937-03-21
BURROUCHSSEEKS
CREDIT FOR DRAIN
K. P. Armstrong Challenges
Item Listed in Rhode Is
land Avenue Report.

Credit for having an underground
drain installed on Kearney street
between Eighteenth and Twentieth
streets northeast, is being claimed by
members of the Burroughs Citizens
Association.
Referring to the Rhode Island Ave-
nue. Citizens Associations annual re-
view, in which the drain was listed
as having been obtained by that
group, Kenneth P. Armstrong, secre-
tary of the Burroughs association and
of the Joint Conference of Northeast
Citizens Associations, said yesterday:
Early in 1886 Col. o. D. Weed, a
resident Of the block affected by the
improper drainage, appeared with his
neXt-door neighbtr, Mr.. Heidenreich,
to ask the aid of the (Burroughs)
association in correcting the condi-
ton, which was not only breaking up
the concrete paving in this block, but
was also causing water to enter the
Easements of the houses on the north
side of the street.
The matter was referred to the Bur-
roughs Highways Committee, Arm
strong said, and special study was
made by subcommittee of this group
and conferences were held with engi-
neers of the District
LAS result" he added, sit was de-
clded to lay a drain in the parking
space on the north side of the street
to catch the ground water which
came from the higher ground to the
north. This drain was connected to
the sewer on Twentieth street"
In use it was found this drain did
not completely solve the problem, be-
cause of water leaving holes in the
retaining walls and flowing across
the sidewalks. Cross drains were then
laid under the sidewalk, Armstrong
stated, and small catch basins placed
at the ends of each one.
Plans are now to relay the side
walk, providing a gutter along the
abutting property side to direct the
water into the catch basins. The
action is held up only until releases
can be secured from abutting property
owners, whose retaining walls might
be rendered insecure if the present
sidewalk is removed. The Burroughs
Citizens Association is now attempt
ing to secure these releases, Arm
strong said.
Evening star., 1937-03-21
The Jacobs Report
What Will Congress Do About It?

WHAI are they going to do about
the Jacobs report? This is a
very live and frequently asked ques-
ton in local civic circles. The
they in question is Congress and
no one can predict the outcome.
1t is generally understood that
the report and its attempted justi-
flcation by some of its authors
failed to impress the District Ap-
preparation Subcommittee as Offer
ing a solution of the problem of the
Federal share of the District ex-
penses or the tablishment of
equitable fiscal relations between
the United States and the District.
This matter was considered in eX-
ecutive session and consequently
little, if anything, Of a definite
character is really known as to the
weight given by the subcommittee
to the Jacobs formula or other
findings.
The recent appearance of Mr.
Jacobs and Mr.. McAneny before
the two subcommittees of the
House District Committee, while
public hearing, failed to attract
members of the committee or the
public. At Wednesdays session
Chairmen Kennedy and Nichols of
the two committees and Represen-
tative Sacks were the only ones
present out of the total membership
of 10. On the next day Chairman
Nichols was the sole survivor. About
Is citizens were there the first day
and not half that number the
second.
Both the experts were very en-
phatic in their claim that the Dis
trlct is grossly undertaxed. that
the Federal Government has been
very liberal with the District in
erecting all of the monumental
buildings here Con property which
has been withdrawn from taxation).
One striking feature of the at
titude Of these gentlemen is that
they seemed to regard the District
with feeling approaching jealousy
in the benefits, real and imaginary,
which they believed the District to
be getting There was also that
old line, so familiar to this long
suffering community, of wanting to
try something out on the dog las
model for the entire country"
For the Federal Government to
do more for its Capital City than
recommended by the Jacobs plan,
the experts held. would be to i'm
pose an additional burden on the
other cities of the country which
are now unable to carry their own
burdens.
Representative Nichols of Okla
homa, chairman Of one of the sub
committees, antunced that he
would recommend that a single
special subcommittee be appointed
to complete the study of the re-
port and consider both the revenue
and legislative recommendations
This committee would have the
additional job of working out a
complete plan for reorganization
Of the District government, with
the assistance of an expert adviser
One of the objects sought is to
eliminate overlapping services and
effect economies.
With Senator King seeking an
appropriation of $4,000 to hire
expert assistance to work out a
reorganization plan for the District,
the proposed House Subcommittee
for the same purpose and the
Citizens Committee of l8 appointed
by the Commissioners there is
believed to be strong prospect of
confusion being confounded. In
such an event the only probable
beneficial result will be the con-
signing of the $4,000 Jacobs re-
port to the archives as just another
report.
Evening star., 1937-03-21
Largest Citizens ASsOci la ton
Defers Leaving the Federation.

CHEVY CHASE CITIZENS AS
ISOLATION. the largest in the
District, dissatisfied with the fed
Grafton "red rider" activity and
other matters upon which member
bodies had not acted, threatened
to withdraw from the central body.
At its recent meeting it voted to
withhold action for the present
and has expressed the hope that
the future procedure of the feder-
alton will be more along the lines
which Chevy Chase believes are
contemplated under the constitu-
ton.
Several proposals to amend the
federation constitution are pending
before special committee of which
President Edwin S. Hege of Chevy
Chase Is chairman. These and
other talked Of proposals, if adopted,
will modify the present procedure
in several particulars.
At the recent meeting of the
1nterfederation Conference two
members of the District delegation
questioned members of the Mont
gomery County delegation as to
procedure in that federation along
some of the lines which have been
vexing the District Federation.
The District Federation has with
profit adopted some of the methods
which have proven helpful and
practical in Montgomery County.
One Of these is the official calendar
Of business, which is now in the
middle Of its second year of use in
the District. 1t is now proposed to
follow Montgomery County further
with the sending to associations
and delegates after each meeting
a digest Of the more important
business Of the meeting.
With all these innovations in the
air, Chevy Chase has assumed the
position of trying to help improve
the federation from within rather
than leave the fold This associa-
tion has always occupied an impor-
tant place in the federation and
been represented by able and in
fluential delegates Edward F. Col.
laday was . delegate from Chevy
Chase when he served as the third
Evening star., 1937-03-21
Path of a Neutral
Full of Pitfalls

Continued From Third Page)
to be neutral in thought and action
Again the war will have planetary
attraction for U.s. That is inevitable
when life is basically physical People
Will stop to watch street fight at
any time, and soon be taking sides
If blood is drawn, that adds to the
interest.
Will Relive Wars Passions.
The -lettered word war con-
centrates all the thrills of physical
action, gore and killing. Again ma
tions will be trying to settle their
fates in the joust with death. Again
We shall be living the wars passions
and vicariously fighting its battles.
All the meticulously developed de-
tails Of counter-espionage and of CEN
sorship of mail and cables of the later
period of the World War will be i'm
mediately applied. All the dispatches
of correspondents at the front and
in the capitals will be under strict
control. But people will turn no less
eagerly to the latest edition to see
what news the censor has passed.
Editors will find, as they did in
1914-16, that if they start to "lay off"
the war they will have to play it up
again to meet the reader demand.
Again we shall try to stop talking
about the war, only to go on talking
about it.
The radio, which we did not have
in the World War, will become the
ally of controlled news, the plat
form, letter-writing and the lip-to-
lip Have you heard?" as nations
bring their arts to bear when they
are fighting for their lives.
Won't Hear Cries Of Wounded.
In Tulsa, Pocatello and New York
we shall hear the roar of the big guns
and the rattle of the machine guns on
the battle fronts We shall not hear
the groans of the wounded, which
would show that some one had been
actually hurt on the side that was
broadcasting and found it unpleasant.
But chosen wounded in the hospitals,
who have been coached in repeating
the script written for them, will tell
us how they long to recover so they
can go on fighting for the cause; and
soldiers in the trenches will tell us how
CHEEKY their comrades are and how
eager they are for the next attack.
High commanders, in the buoyant
tones of Jove about to unleash the
final thunderbolt, will assure us that
the enemy will soon be crushed.
One day some event may so far lead
us to take sides that We shall turn of
the radio knob and say:
What about your atrocities? What
about that ship of ours that you sank,
without warning, numbering American
women and children on the high seas?
"You are nearly licked and you
know 1t, you savases who call your
selves ctviltsed. Il u time that We put
Evening star., 1937-03-21
District Committee Retarded
By Delayed Reports on Bills.

r EQUIRING the Commissioners
to submit all proposed District
legislation to the Budget Bureau
before reporting thereon to the
District Committee is the cause of
serious retardation of the commit
tees work. This information
comes from a reliable source in the
committee.
Citizens and District officials
have been well aware of this for
some time. but nothing has been
done. While some can see reason
for such reference to the Budget
Bureau where expenditures of
money are concerned, they can see
no reason whatever for the refer
ence of measures which simply
involve policy.
The general run of the organized
citizens and District officials have
never been sold on the necessity
of having the Federal Budget Bu-
reau employees holding the purse
SSA AiA6o vi oul lotdIlS IcNb-
nues. Some believe Congress should
Immediately relieve the Commits
sioners of the necessity of sending
all legislative proposals to the
Budget Bureau before making a
report to committees of Congress
Under its constitutional power of
exclusive legislation in all cases
whatsoever over the District, it is
contended that Congress should be
able to have from the Commission
ers their prompt and frank opinion
on all pending legislation.
Under present procedure 1t is
presumed that if bill was intro
duced in the House to relieve the
Commissioners of this requirement
as to District legislation, it would
have to have the approval of the
Budget Bureau before the Com
miSSiOnerS could favor il
Evening star., 1937-03-21
To Announce Election Results.

Final results in the annual eler-
tions of the Junior Board Of Com
merce probably Will be announced
Tuesday. All ballots we're supposed
to be poStmarked before midnight
last night
There is little doubt. however. AS
to the outcome, since only one person
was nominated for each office. The
nominees are:
For president, John S. Bleecker:
first vice president, Arthur H. Clep-
hane; second vice president, C. oscar
Berry; secretary, Minor Hudson,
treasurer, Charles L. Carr. and gem
eral counsel, A. T. Foster Wood.
Evening star., 1937-03-21
COUNCIL TO FORM
BY EARLY APRIL
Edwin S. Hege Empowered
to Call Special Meeting in
Northwest Area.

Edwin S. Hege, president Of the
Chevy Chase Citizens Association,
plans to call a meeting late this month
or early in April to organize Far
Northwest Conference of Citizens
Associations.
The territory of the new group will
be west of Rock Creek Park and
north of Calvert street and will in
clude citizens associations, home and
school associations. women's clubs
and all other groups whose objectives
are mainly civic in nature. Among
those citizens associations which are
expected to join in the new federation
are Connecticut Avenue, Friendship,
American University Park, Cathedral
Heights s-Qeveland Park, Forest Hills,
North Cleveland Park and Richmond
Park.
Empowering Resolution.
Hege was authorized to call the
meeting by a resolution introduced in
a recent meeting of his association by
Lewis Radcliffe which read: '*
for the discussion of the desirability
of forming a Far Northwest Civic
Conference and if approved by duly
selected representatives, he is author
lied to proceed with such an organi-
zation on behalf of the Chevy Chase
Citizens Association" This will be
the second time within few years
that Chevy Chase has taken an active
part in civic organization, having been
instrumental in reorganizing the Con-
necticut Avenue Citizens Association.
Several civic leaders in Northwest
Washington already have come out in
favor Of the new conference. So far
no opposition has been presented and
il is likely that more than a dozen
organizations will be represented when
the meeting is called.
Grove Approves Plan.
Harry c. Grove, president of Con-
necticut Avenue Citizens Association,
called the plan "a pretty good idea.
Some of our problems are different
out here" he said, "and We need a
strong neighborhood organization to
keep things going. They seem to be
working very well in other sections of
the city, and there is no reason why
we should not have conference for
the Northwest"
The president of the Richmond
Park Citizens Association, G. E. Clark,
also favors a Northwest Conference.
1--WE would get better results and
quicker action" he said. There is no
use in going to the Federation Of Citi-
Eens' Associations for matters affect
ing only our territory when We could
do much better for ourselves. My
association has not discussed the pro-
posal yet, but I am considering calling
a special meeting this week to go over
1t with them"
Evening star., 1937-03-21
Russell Cook to Talk

Russell Cook, sales manager for
Judd & Detweiler, will address the
Junior Board at its weekly luncheon
Thursday at the Lee House. He Will
discuss printing.
Carlton j. CorlsS of the Association
OF American Railroads was the speaker
at last weeks luncheon. He discussed
many new developments in the Ma
TONS railroads.
The Junior Board GIee Club ap-
peared on the Round Table of Youth
broadcast over Station WJSV last
Wednesday in place of L. Gardiner
Moore, whose scheduled discussion Of
the hotel business as a vocation was
postponed
Moore, who is manager Of the
Shoreham Hotel, will be heard on this
weeks broadcast over WJSV on We'd
nesday from to Sis pm.
The Junior Board will give a lunch
con in honor of Al new members at
the Harrington Hotel Tuesday. The
history Of the board will be reviewed.
Evening star., 1937-03-21
Two Meetings Slated.

Two Board Of Trade committees
Will meet this week The Traffic
Committee, headed by Col. Lawrence
c. Crawford. Will hold a luncheon
meeting Thursday at the Harrington
Hotel. DR.. Arthur c. Christie. chair
man of the Public Health Committee,
VIII meet with his group at a lunch
con at the same hotel on Friday.
Last Monday, c. Hayward Marshall
who was in charge Of arrangements
for the trade body's mid-Winter din
ner, was given testimonial dinner
by his co-WOrkerS on the committee.
Evening star., 1937-03-21
COURT DEBATE SET
Park View to Hear Views on
Judiciary Plan.

Two members of the Junior Bar As
sociation are scheduled to debate at
the next regular meeting of the Park
View Citizens Association on April
IL, according to an announcement by
Secretary John S. Cole of the civic
group.
The subject will concern President
Roosevelt's current proposal for en-
larging the number of United States
Supreme Court justices and will be de-
Platoon School
Evening star., 1937-03-21
Petworth Banquet Planned.

The PetWorth Citizens Association
voted at its last meeting to hold an
other annual banquet this year. Hav-
ing held similar fetes during the past
two years under direction of George
w. Potter, chairman, Celebrations
Committee, the group decided that 1t
should make the banquet an annual
event In all future years.
Evening star., 1937-03-21
School Conference April is.

The first Junior High School Con-
ference will be held in Washington
April l6 and IT, the Greater National
Capital Committee announced it had
been informed by Lester T. Walter,
principal of Powell Junior High. who
is general chairman. Conference head
quarters will be at the Raleigh Hotel.
DR.. Chester W. Holmes, assistant su-
per!ntendent in charge OF junior high
schools, will preside at the opening
session, and Supt. of Schools Frank w.
Ballou will deliver the opening well
coming address.
Among the outstanding speakers will
be DR.. Thomas H. Briggs. professor of
education at Columbia University, and
DR.. Sidney B. Hall, superintendent Of
public instruction of Virginia. All
panels and group meetings will be con-
Quoted by leading educators from
Maryland, Delaware, Virginia, West
Virginia, Pennsylvania North Carolina
and the District.
Evening star., 1937-03-21

a stop to this hideous orgy'-just as
We said in 1917.
Again We shall have to fight in
waters far from home for the freedom
Of the seas. If our allies are short of
money we shall have to supply it, and
if their armies need help we shall have
to send soldiers abroad
The best embargo to keep us out of
war is one on our own human selves
against the passions which will bring
us under the old mortal spell. Con-
certed practical foresight and wisdom
are moro useful than too ambitious
sanctions.
Evening star., 1937-03-21
COL. TUFTS TO TALK

Col. William o. Tufts, one of the
founders of the Goodwill Industries
and president Of the Board of Trus-
tees, will explain the projects service
to the handicapped in a talk before
the North Capitol Citizens Associa-
ton tomorrow night.
The association will meet in the
Mckinley High School at pm, Sec
retary A. J. Crooks declared yester-
day.