Evening star., 1937-06-20

guest star with w. c. Fields, WRC,
at . A new series Of broadcasts
saluting the various nations of Gen.
trail and South America is inaugu-
rated by WJSV at 4 o'clock Aline
Mcmahon does a sketch on the Sum-
day Night Party program. WRC,
at Charles Winninger, the
original Captain Henry" does a guest
stint with Jack Benny, WRC. at 8
Ray Perkins returns to the air over
VOL tonight at $50, beginning a
new series Of comedy programs in
which he will be assisted by Joe
Browning. ex-vaudeville headliner
. Igor CORN. dramatic baritone,
and Ella Logan. Scottish blues singer,
join the ex-Eddie Cantor show. WJSV,
at 1880 The Goldman Band
returns for its seventeenth season of
broadcast Summer concerts. with
WMAL carrying the first at 7:30
tonight John Charles Thomas,
baritone, Kay Thompson's rhythm
singers, Xavier Cugat's Orchestra and
Margalo Gilmore. stage player, appear
on the Magic Key program this after
noon, WMAL, at l Premiere of
Walter Piston's "Concertino" for piano
and orchestra, Is heard through
WJSV at 2.
MEMBERS Of the film trade asso-
~ citation. known as the Motion
Picture Producers and Distributors Of
America, have been furnished a re-
port composed under the direction OF
A. Mortimer Prall. son Of Aiming s.
Pral. chairman Of the Federal Com
munications Commission, which docu-
ment urges those financially interested
in the cinema to take steps to safe
guard their industry from the in
croachment of television. The result
of six months Of research is presented
in the report, which counsels pooling
of resources toward formation of a
new broadcasting network or pur-
chase of one OF the existing chains.
Television progress in other countries
is reviewed, with visual broadcasting
foreseen as an inevitable adjunct OF
future home entertainment.
While no fear is expressed in the
Prall report that television will cut
into theater box-office receipts to an
appreciably greater degree than radio
has to date, the motion picture in
terests are urged to prepare for tele-
vision by getting control Of its out
let's, it being declared that Hollywood
alone is capable OF producing ade-
quate visual programs. An industry
association for profit. considering the
purchase and control Of stations not
now included in the major chains
with formation of a new national net
work is suggested as the most prac-
tical solution. Purchase of an es-
tablished chain, with present STATS
retained, is mentioned as an alternate
possibility.
"All experimenters and observers
frankly admit that the best television
results have been produced from mo-
tion-picture fllm presentations. A
progressive and alert motion picture
industry. with its great studios and
great organizations, Is equipped to
do the kind OF program production
Job which would insure perfect tele-
vision material and gain at once the
public acceptance and interest in this
new art. BY a campaign carefully
planned and executed, the motion pic
ture industry has Its greatest oppor-
tunity in years for expansion" the
report states.
Broadcasting, radio trade journal,
replies with strong editorial ad-
vising the radio industry to beware of
motion picture efforts to muscle in,"
asserts that radio wants no Holly
wood control, declares broadcasting
should retain control of television
when it is commercial actuality.
The fight, if it materializes, should
prove another of those things which
are interesting to watch.