Henderson daily dispatch., 1937-06-19
STATE GOES AFTER
REAL HOMESEEKERS
That Is Mainly Type of Peo-
pie Advertising Is Aim
ed To Reach
Daily DIapafrh BureaW,
In the Sir Walter Hotel
v j. g.. RASK KERVTTE

Raleigh, June 19.-The attraction
of new homeseekers and residents to
North Carolina, as we'll as of visitors
and tourists, is one of the main pur-
poses of the new State advertising
campaign, in which $25O,OOO will be
expended in telling the world" about
North Carolina and its advantages as
a residential state, J. p Rawley, High
Point publisher and a member of the
advertising committee of the Board
of Conservation and Development,
pointed out today
North Carolina's bid for home
seekers will be addressed to those of
moderate means as we'll as those of
wealth." Mr.. Rawley said I'm the
Sandhills, along the coast and in the
mountains we have already been very
successful in selling North Carolina
to people of wealth and means, many
OF whom have established world-fa-
nous estates. In other sections, espe-
cially in areas well stocked with game
the State has been greatly benefited
by the establishment of hunting and
fishing preserves. In one Piedmont
county alone. it is estimated that
already under lease by sportsmen
from other states and that the rev.
enue from the sale of nonresident
licenses, leases, guide fees, dog hire
and caretakers' wages amounts to at
least $4,000 a year.
with North Carolina now definite
ly in the forefront in the production
and management of wildlife, it should
not be difficult to induce wealthy
sportsmen from other states to lease
game inhabited acres and establish
hunting and fishing clubs in the state.
"The appeal to people of more
moderate means will be economic in
character and will present North Car
DINA as a land in which climate.
topography. soils, and other resources
are favorable to enterprise and to
make it an ideal state in which to
live and bring up family. The soils
in the vast coastal plain section have
lately come to be recognized as
among the most productive in the
world, with crop failures from any
cause virtually unknown. Anything
that will grow in the temperate zone
thrives here. These facts in themsel-
YES recommend this region to home
seekers who desire to produce cash
crops for sale or farm and garden
produce for home consumption.
Excellent conditions also exist in
almost every section of the State for
dairy farming, poultry raising and
the growing of truck crops. For the
homeseeker who comes to North Car
olina to engage in these or other 81
milar pursuits, there is every reason
to believe that he should be success
full. For in addition to the ideal ma
tural conditions found in North Car
olina, such as climate, soils, rainfall
and fertility, the State also has a
large number of small and medium
sized cities and towns, where farm
and garden produce can be easily and
readily marketed. The nearness of the
state to the large eastern cities and
markets also makes it possible for
those who want to grow truck and
produce on large scale to market it
quickly in these larger places"
When presented from it's many diff
ferent aspects, the homeseeker phase |
of the states new advertising pro-
gram is expected to become one of
the most appealing and worthwhile
features of the program, Mr.. Rawley |
said He is confident it will bring to
North Carolina hundreds if not thous-
ands of new citizens of the most |
worth while type to create new wealth |
and help Guild the state into still
greater commonwealth than it is now.