The Daily Alaska empire., 1937-10-25

 That there will be no reduction in Federal tax ion for the present but rather a further spread ldicated in various sources. Secretary of Commer ,aniel 0. Roper speaking recently at the America rade Association Executives meeting, said that obvious that in the future we must face compar vely large tax levies."
 Discussing in a general way the tax problem, t ecretary pointed out
 One of the major problems of our imme- diate future, in this connection, is that of comprehensive study of our entire tax pro- gram, Federal state and municipal, with a view to better coordination for the prevention of overlapping This study should look to the simplification of laws and procedures, safeguarding against complexities and con- fusion on the part of taxpayers. With this, however, must be associated a never-ceasing effort to adjust the tax burden in accordance with the ability to pay, and with equity and justice. To this end, all laws and regulations, whether for revenue or for the maintenance of fair trade practices and safeguarding against competition destroying m monopoly, should be and will be kept under constant observation and investigation, to the end that the fundamental objective of encouraging fair business enterprise will not be thwarted
 Corrections in the interest of equality and justice must be made in the light of experience in the administration of the laws, as well as of correct understanding of the fiscal needs of business and government. It is the responsi- bility of such representative business groups as this, in cooperation with the Government, to work to the end that the definite place which small business has in our economic life be carefully safeguarded by equitable oppor- tunity for success under efficient manage ment We should not however, judge or class ify business by physical dimensions, but by the utility it renders to society In all cases, determination should be made that sale prices justified by bona fide costs as matter of protection to the consumer and fairness in competition To this end, our competitive system should become more effective in- strument for self-regulation and thus mini mize the necessity for legal restraints to safe guard good business and the public
 The future success of business, the pros perity of the country, and the happiness of our people depend upon our awakened inter- est in these matters and the determined suc- cess of business organizations like yours both practicing and advocating these obectives Why shouldn't every business organization, recognizing the necessity of safe stabilization,, make it business oi discouraging to the limit of their ability all unfair practitioners and racketeers?
 It is obvious that in the future we must face comparatively large tax levieS and adjust our capitalistic system to a basis of moderate, but more stabilized earnings. In my opinion we can look forward to increasing volume pro- ducton in most Industrial lines or more busi- ness with smaller but safer net returns. The objective will be to arrive at just distribu- tion of economic rewards for bona fide capi- tai investments: for an executive management surcharged with high sense of righteous treatment under it's trusteeship for the stock holders, for labor and for the public, con- sumer We must not forget that the success of business and the creation of wealth de- pends upon the imagination, initiative cour- age and skill of executive management in deal ing with consumer requirements as well as on the labor factors. Business policies must look to security through relations with the public that sustain confidence. The asset of good will through fair dealing is the greatest of all i competitive advantage.