Imperial Valley press., 1937-10-31
Automobile Page
SLEEK NEW '38
ZEPHYR SHOWN
IN Ell CENTRO

A new series OF Lincoln
Zephyr motor cars, longer
and more dashingly sleek
than their predecessors and
displaying an entirely new
impression of modern motor car
styling, went on display Saturday
at Edgar Bros. company showrooms
authorized dealers, in Ell Centro.
Two racy new convertibles, Sc
dan and coupe, make their debut
among the six smart body types
which comprise the 1888 Lincoln
Zephyr group. In addition to the
new convertibles, the line includes
a sedan with four doors, coupe
sedan with two doors, three-pas-
senger coupe and a Limousine.
A wide range of choice in colors
in a new baked enamel finish is
available.
From front to rear bumper, the
styling of the new cars is modern
and well-groomed, displaying
fresh approach in the development
of the streamlined design created
only two years ago when the Lin
coln-zephyr first was presented to
the public as the Lincoln oMtor
company entry in the medium price
field. The new styling permits sub
stantiaily amplified body roomi-
ness.
Tear Drop
The "tear-drop" front end, which
suggests the highly streamlined
front of a racing plane, blends
harmoniously with the balance of
the design. The conventional radi-
ator grille has been subordinated.
The front is closed except for two
openings near the bottom, through
which air is admitted to the engine
compartments.
The air-stream" treatment is car
ried out smartly in the long sweep
of the hood, the rakish tilt of the
windshield, the graceful body con-
tours and the new tenders and
lamps. The tenders are massive
gracefully formed and give an all
of strength to the design. The head
lamps are streamed into the FROM
tenders, the combination tail anc
stop lamps into the rear tenders
The license plate bracket is in the
center of the rear deck door.
Luxurious new fittings, wide
deeply cushioned seats and a gen.
eral air of roominess characterize
the new car interiors. The driver
compartments have been enlarged
New Panel
A new instrument panel, which
also includes a closed grille ex-
tending down to the top of the
transmission housing to conceal ra-
dio andscar heater installations, is
flanked on either side by a glove
compartment.
Controls, including throttle, choke
and light switch, and a cigar lighter
are grouped around the speedometel
located above the grille in the mid
die of the panel. Engine recording
instruments are arranged around
the circumference of the speedome-
ter dial. Below the speedometer is
large electric clock. The panel and
grille are finished IN beige. Garnish
mouldings are in silver glow" wal
nut finish.
The new seats are deeply-cushion-
ed, unusually comfortable, uphols-
tered in broadcloth or cord. There
is soft edge cushioned with sponge
rubber on the back of the seat above
the robe cord, replacing the chrome
rail of the 1897 models. Deeper
more restful arm rests are provided
in rear compartments.
The Lincoln clear vision Ventilat-
ing system is continued. Its design
provides adequate fresh air at all
times without draft. Rear quarter
windows of the sedan are of the
easement type, opening outward.
Exceptionally large luggage com.
partments are provided in all new
body types. The compartment
reached through the rear deck
hatchway, also encloses the spare
tire and its supporting frame. When
the deck is lifted tire and frame are
revealed. These can be swung down
out of the way to give access to the
luggage space. The compartment is
lighted automatically. Additional
luggage space is found back of the
seat in the coupe and convertible
coupe.
A number of significant, engineer
ing advancements have been mad
to improve the already brillian
performance of the car. They ar,
the result of research by Ford ant
Lincoln engineers, plus the expert
ence of the first $4,000 Lincoln
Zephyr owners.