Evening star., 1937-02-21

radio this season, Is being talked Of
for an evening hour. Sponsor and
N. B. C. are looking over the possible
evening openings with view to such
a move. The same goes for M. H. H.
Joachim's Your Unseen Friend" an
other Sunday afternoon feature,
broadcast over c. B. S. After six
months airing by his voice Of con-
science" on its present hook-up.
Joachim's show is expected to shift
to an evening hour on c. B. S. dur
ing the coming month.
ITO GO back to Mr.. Lord. A few
snags in arrangements were struck
last week. but indications were that
Col. H. Norman Schwartzkopf. who
led the Lindbergh kidnap hunt. would
be able to pinch-hit for Lord on the
C. B. S. Gang Busters" show during
that regular broadcaster's three weeks
vacation.
BY the time you read this Michael
Bartlett will be in Hollywood settling
details for the new commercial series
in which he Is to be both master of
ceremonies and tenor soloist. Bart
lett, who entered the silences so far
as the air lanes were concerned. fol-
lowing last seasons venture under
Jack Benny's wing. entrained Mon
| day for the coast after a visit to the
home of his parents in North oxford,
Mass. Choice of broadcasting spot
will probably be Hollywood, where
Bartlett expects to make another film
musicale after the manner Of "One
Night of Love-" in which he appeared
with Grace Moore
ranks may also be augmented regu-
larly by Eugene Boissevain husband
of Edna st. Vinvent Millay), who
made his air debut the other day in
| N. B. C's broadcast answer to Jose
Iturbi, a show titled Women Have
Brains" Boissevain has been dubbed
"a natural" in the language of the
show people and will provide no sur
prise along Radio Row II he emerges
as the air find of the season
| Crosby Paige, whose newest produc-
ing venture is the current spectacle
THE Eternal Road" also has turned
master of ceremonies. directing N. B
C's new Kitchen Cavalcade" these
mornings on the Blue network.
ROSTONS WAAB Marriage Clinic, II
which has been clicking in New
England, has a national hook-up via
c. B. s. There's report out that
this network will be the new medium
for the twin-starring of Victor Moore
and Helen Broderick after March
28 That Helen Hayes radio
series winds up in time for her to &C
across at coronation time anc
speaking of King Georges coronation
Bob Trout will sail April IL on the
Georgic to arrange CBSs coveragt
of the festivities . Harlan Eugene
Read will also be in England for mi.
crophone work on that event.
June Meredith resumes the "Mary
Marlin" lead. succeeding Joan Blaine
That show shifts sponsors March 2s
with a soap manufacturer taking ovel
the bills for the show, but the air.
time and the network will remain tht
same "Popeye" will be silencec
for the season after February % :.
Jack and Loretta Clemens are dut
for a CHS national hook-up for theil
current series Ted Powell, wht
has the composers role in "Backstagt
Wife" really Is one -. He authoree
IF My Heart Could Only Talk" .
which you still hear hummed inter
mittently ;. And speaking Of tune,
that stay in favor. Gladys Swarthout''
theme song for her new Wednesday
| night series was written especially fol-
her by the late William DAILY.
EVEN the broadcasters are excited
about the new air teaming OF
Bobby Breen and Gertrude Berg