davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1937-12-12
TheFarI1,ers'
Corner
By RALPH H. TAYLOR

Executive Secretary, Agricultural
Council of California)
In this era of highly-competitive
agriculture, it not enough to grow
good product.
It's equally necessary-if you
want to turn that product into
cash-to tell the world about it!
No one beats path to the far
mer's door, not any more! That
day departed several decades ago.
But California farmers, pioneers in
the business of cooperative selling,
have their own Great White Way,
stretching from farm to market
blazing with the challenging lights
of modern-day advertising.
And Calitornia's position as No.
l Farm State in the Nation is due
in no small part to the aggressive,
effective advertising policies of
California farm cooper t i've S.
Grown in California, due to
quality products, rigid standards
and splendid advertising, has be-
come one of the greatest trade as
sets in the history of merchandis-
ing.
Other states produce farm COM
modities in greater volume than
California. but California leads
every State in the United States
in total farm income. Yet Califor-
mia is farther from it's markets
than other States. And California
has the disadvantage, too-theore-
tically, at least-of producing many
so-called luxury commodities"
which must compete with every
day necessities produced elsewhere.
The fact that California leads in
farm income, in face of these cir
cumstances, can not be attributed
in whole to advertising. Efficient
production, top-rank marketing
associations and standardized pro-
ducts-assuring the buyer of uni
form quality-are other factors OF
vital Importance. But advertising
brought the worlds housewives to
millions of stores, asking for Cali
fornia products-and quality has
held them!
The annual report of the Cali
fornia Fruit Growers Exchange
one of the first farm co-ops to
launch out on a large-scale adver-
Using, and now the worlds largest
advertiser of farm commodities
gives Illuminating insight into the
value of ad copy in increasing con-
sumer- demand for a given commo-
dity.
The year just ending marks the
thirtieth consecutive year that the
California Fruit Growers Exchange
has told the world about California
oranges in paid advertising
During thee 30 years, orange con-
sumption has incearsed $50 per
cent! Thirty years ago, the aver
age American consumed 81 oranges
a year. Now, the average American
isn't average unless he eats 79
oranges a year! And during those
80 years, the Exchange has spent
$24, Asa, ,O43 in advertising. or about
1.12 per cent of the value of the
fruit sold. For the year, 1936-37
despite curtailment Of advertising
due to last winters freeze, this
farm cooperative spent $1,311,8ls
in advertising-and made better
dividends for its growers by reason
of the expenditure!
George Washington and Abra-
ham Lincoln and the American
people of their eras-unless history
is in error-knew nothing OF
orange juice as a breakfast-start-
er. Even 80 years ago, orange juice
was comparatively unknown. But
this year, two thirds of California;
entire crop of oranges reached the
consumers palate as beverage
You can credit that to coopera"
tive advertising!
Imperial Valley press., 1937-12-12
Howard Farnsworth Dairy Cows Top Valley List
TAKE Three OF
TEN PLACES IN
MONTHLY TESTS

H. G. Farnsworth dairy
farms took top h on or s
among valley dairy cows,
according to the monthly
report of the Imperial Coun-
ty Farm Bureau Cow Testing asso-
citation.
Farnsworth dairy cows took three
of ten places among highest pro-
ducing cows tested during the
month including first and second
places.
The ratings:
Class A
The ten highest producing cows
tested during November are us
follows:
/. H. @. Farnsworth, Ell Centro,
1890 lbs. milk, 1873 lbs. butterfat.
g. H. c.. Farnsworth. Ell Centro,
l440 lbs. milk, 1872 lbs. butterfat.
3. w. A. Scheniman, Ell Centro,
1859 lbs. milk, 78.1 lbs. butterfat.
4. H. G. Farnsworth, Ell Centro,
1853 lbs. milk, 744 lbs. butterfat.
S. w. A. Scheniman, Ell Centro,
1915 lbs. milk, 70.8 lbs. butterfat.
6. H. G.. FarnsWorth, Ell Centro,
1893 lbs. milk, 69.6 lbs. butterfat.
Z. Ben Sunderman, Ell Centro,
993 lbs. milk. 62.6 lbs. butterfat.
8. j. H. Hail. Westmorland, 1l34
lbs. milk, GA lbs. butterfat.
9. M. P. Holiday 81 Sons, Braw-
ley, 1923 lbs. milk, 60.6 lbs. butterfat.
10. j. H. Hall, Westmorland, 1922
lbs. milk, 59.7 lbs. butterfat
Class b
The ten highest producing First
Calf Heifers tested during November
are as follows:
|. H. G. Farnsworth, Ell Centro,
l40l lbs. milk. 588 lbs. butterfat.
2. H. G. Farnsworth, Ell Centro,
$50 lbs. milk, $40 lbs. butterfat.
3. M. P. Holiday & Sons, Braw-
ley, 1l16 lbs. milk, 46.9 lbs. butterfat.
4. H. G. Farnsworth, Ell Centro,
1888 lbs. milk, 45.6 lbs. butterfat.
5. H. G. FarnsWorth, Ell Centro,
86l lbs. milk, 43.9 lbs. butterfat.
6. H. G. Farnsworth. Ell Centro,
80l lbs. milk. 40.9 lbs. butterfat.
7. w. A. Scheniman, Ell Centro,
1898 lbs. milk, 40.6 lbs. butterfat.
8. H. G. Farnsworth, Ell Centro,
855 lbs. milk. 1878 lbs. butterfat.
9. H. G. Farnsworth, Ell Centre,
927 lbs. milk, 389 lbs. butterfat.
10. H. G. Farnsworth, Ell Centre,
$40 lbs. milk, 1875 lbs. butterfat.
Class G.
Best five cows in one herd.
! /. H. q. Farnsworth, Ell Centre,
7 1863 lbs. butterfat.
2. w. A. Scheniman, Ell Centro,
3l5.8 lbs. butterfat.
8. M. P. Holiday & Sons, Braw-
ley, 2732 lbs. butterfat.
4. Havekorst Guernsey Farms,
Holtville. 249.6 lbs. butterfat.
S. Len Bucket, Ell Centro, 233.5
lbs. butterfat.
The decline in milk production
during October was greater than
the average seasonal decline, and
total milk production on November
was about per cent less than
the exceptionally high production
on that date in 1886, the report
revealed
Imperial Valley press., 1937-12-12
Mt. Signal 4-H'ers
Receive Awards

Presentation of achievement pins
was the principal business of the
Mount Signal All club Friday
night at the regular meeting of the
club.
Lee Landerman presented pins
to boys of the club and Miss Flor
ence Glenn presented pins to the
girls.
Songs and skit provided en-
tertainment for the club members
and Stone Ishimaru, Alice Arner,
June Arnold. Beatrice Gomez, M.
Springer, and Emelia Gomez, gave
reports on activities at the All
camp.
Imperial Valley press., 1937-12-12
Christmas Party
Plan Discussed

Plans for Christmas party were
discussed at the Spruce -Westmor-
land Farm center meeting Friday
night at the Westmorland school.
A moving picture was presented
and members answered roll call by
telling of the goal they would like
to have the farm center achieve.
A musical skit was presented and
q business meeting followed. Char
les Wieman was in charge of the
meeting.
Imperial Valley press., 1937-12-12
INFORMATION OBTAINED
AT AGRICULTURE COLLEGE

Information on the handling of
feed molasses has been prepared
by j. r. Tavernetti and j. P. Fair
bank of the University of Califor-
MIA, College of Agriculture. The
information is obtainable in MINI
eographed form from the College
of Berkeley, or from any farm
advisor.
Imperial Valley press., 1937-12-12
ROse-Mesquite Farm
Center Holds Meeting

Rose e-Mesquite Farm center
members met at the Rose school
Thursday night. The farm home
department was in charge OF the
program.
Mrs. Mary Morriss and Mrs E.
d. Pyeatt spoke on Five Point
Yard Improvement. ..
Imperial Valley press., 1937-12-12
Winwright Addresses
Acacia Farm Center

Crop Rotation and Livestock
was the subject of George L. Win
wright's address before the Acacia
Farm center Wednesday night.
A moving picture was shown
early III the evening and a pot
luck supper was served.
Imperial Valley press., 1937-12-12


1t is apparent from the above
figures that very little progress was
made during the decade from 1910
to 1920 when only Ill pounds but
terfat per cow was added to the
average production.
An intensive campaign was start
ed in 1920 based on the three fold
herd improvement program of
breeding.
Emphasizing for the most part
the use of better herd sires, those
from high producing ancestors in
addition to being Of a satisfactory
type.
Feeding by which the feeding
of balanced rations according to
the production of the individual
cow is emphasized.
Wedding by which low producing
COWS are located by means of pro-
duction records, secured largely
through Cow testing association,
and Improbable cows eliminated
fiom the herds when such records
have been secured.
The result of this program is
shown by an increase from state
production of 1921 pounds butterfat
per COW during 1920 to 1855 pounds
in 1880 or 835 lbs per COW during
that decade where the previous
decade had shown an increase of
only Ill lbs. per COW.
While the whole herd improve
ment program was emphasized dur
ing the period the wedding or GULL
ing was the part most used and
largely responsible for the increase,
but no part of the program offers
greater returns for the amount of
money invested than the use of
good sires from high producing
ancestors as compared with COM
mon or inferior sires.
1t is seldom that the daughters
Of good purebred bull stand the
owner over So or 81 per head more
ct the time they come into pro-
duction than the heifers from an
inferior bull and many times the
difference in cost is even less while
the difference in cows is many times
tnat amount.
Herd Improvement association
work was started in 1905 and has
spread to every state in the union
but California has not only the
largest number of COWS on test
OF any state in the union, but has
the largest percentage of COWS
under test of any state and the
results from this widespread use OF
the program are reflected in a
state production of approximately
100 pounds butterfat per COW above
The average national production
Imperial Valley press., 1937-12-12
History Of Farm Bureau
Cow Testing Association
Outlined by Winwriqhf

The Oldest Imperial County Farm Bureau Cow Testing association
file office 1924 according
a darymen
still testing the lists of high heers in that
the high with
Imperial Valley press., 1937-12-12
Bud Wood Distributed
To Valleys Citrus
Growers by BeyschIag

Distribution OF bud wood to those citrus growers who interested
propagang apparently superior today
by Frank Beyschag county farm advisor.
Koehen and Bessie and Brazilian bud
distributed valley date Beyhlag
Imperial Valley press., 1937-12-12

a production of 11,218 lbs.
of milk and 479 lbs. of butterfat in
305 days. H. G. Farnsworth is re-
ported with "Reddie", a first calf
heifer making 7,118 lbs. of milk and
1878 lbs. of butterfat in 3O5 days.
The average butterfat production
per COW for the association for the
year ending November 80, 1924 is
given at 27O.3 pounds as compared
with 309.6 pounds for the year
ending November 80, 1886. This in
crease reflects the progress which
has been made in herd improve
ment work in California where the
increase in production for the whole
state has been outstanding since
testing work has been emphasized
The following table shows very
interesting comparisons of produc-
ton per COW for the state of Cali
fornia during the period from 1910
m 1870
Imperial Valley press., 1937-12-12

YOU haven't read ALL the NEWS
until you READ the ADS
The Washington times., 1937-10-07
SITUATIONS-MEN

HoToGRAPHER-Also experienced in
Photographic selling. Age 20. of neat
personality, desires permanent position IN
or near D. c. Phone CIR. 1854.
The Washington times., 1937-10-07
PERSONALS

A three-liHe Want Ad under ms hS1a,no
for ssrsn DAYS costs only SS.7S. Phone
District $500 or District 1000 and ask Tor
Id TnLnr
The Washington times., 1937-10-07

statesmen

MEN for Rawlegh Routes of 500 families.
Reliable hustler should start earning S25
weekly and increase rapidly. Write Raw
le!ghs Dept DCJ-5-S. Chester, Pa.
The Washington times., 1937-10-07

Statesmen C3)-Men to sell new and
used Fords. Salary and commission;
transportation arranged for prospects furn-
ished. State sales qualifications and phone
number Box M-12 Herald-Times.
The Washington times., 1937-10-07
CAFE

p &c. DRIVEN CAFE
Famous for Fine Foods"
Cottage City Md.-24-Hour Service
Oue-Half Mile Over the District Line
Washington-Ba Baltimore Blvd.
The Washington times., 1937-10-07
HELP-WOMEN

BEAUTY operator all around. good salary,
permanent position. Granville Beauty
shop. 341S 14th St n. W.
The Washington times., 1937-10-07

VOCAL pupils. will coach accompany So'
in your vocal studies, soc hr. No. 5000.
The Washington times., 1937-10-07
TILE
MARYLAND SERVICES
BILLIARD PARLOR

"NA1NTKAANsAO 4N0s11ONU
BILLIARDS, POOL-Healthful recreation
and amusement. Plan an evening with
U.S. Bethesda Billiard Parlor. 6814 Wis
consin Ave. Wise. 1880.
The Washington times., 1937-10-07
INSTRUCTION COURSES
ROOMS WITH BOARD

Money spent in Washington Real Estate
now will put profit in your pocket later.
The Washington times., 1937-10-07

BEAUTY OPERATORS to learn complete
course $50 Easy terms. Positions for
graduates 1434 Park Rd N. W.
The Washington times., 1937-10-07
COAL AND BLDG. MATERIALS

D. & H Anthracite Cone Cleaned Coal. Feed
c. DICKEY-GR. 3002
Hyattsville Md. HYatts. 170-171
The Washington times., 1937-10-07
BOWLING ALLEYS

Bowling Promotes Health and Recreation
Plan an Evening With Us
BETHESDA BOWLING ALLEY
Bethesda. Md Wise. 1915
The Washington times., 1937-10-07

WILL NOT BE RESPONSIBLE for any
debis contracted by any person except
nyself SALVATORE LOMBARD
The Washington times., 1937-10-07

SCALP TREATMENT by graduate nurse
Call Lincoln 1899.
The Washington times., 1937-10-07

BE A PIX (telephone) operator-recep-
tIonist. brief typing course. Miss West,
PERSONNEL SERVICE. MA 2114, 1911 G..
The Washington times., 1937-10-07

NEWSPAPERS. Csc CwT.. IN OUR YARD
Equivalent High Prices For All Junk
FEDERAL JUNK CO.
1928 First St. N W. District 1894
The Washington times., 1937-10-07
DOUBLE QUICK SERVICE
FURNACE AND ROOFING
FURNACE CLEANING

FURNACE cleaning. repairing. installing
parts for all makes WEST FURNACE
CO.. North 59S5.
The Washington times., 1937-10-07

EARN MONEY BY LEARNING MORE
Be a secretary ry-stenographer. bookkeeper
comptOmeter operator or an accountant;
day and evening sessions; new classes now
forming Inquire BOYD'S SCHOOL Test.
10 years) 1888 St N. W. MAI. 1888.
The Washington times., 1937-10-07
GROCERIES AND MEATS
WEATHER STRIPPING

Metal weatherstripping and caulking. Free
estimates VIM Won Sickler. CIR. 3059-W
sos Oakmont St.. Colmar Manor. Md.
Evening star., 1937-09-26

dated in the one-and-a-half-room
units. And single persons will not be
entirely barred.
A registration statement issued yes
terday revealed that 2,416 eligible
families had applied for the 885
homes at Greenbelt. The size of these
families was divided as follows:
Forty-three, one member; $40, two
members; 1913, three; SIS, four; 233.
five, and 1913, six.
The applicants included 2,109 mar
ried couples, 134 single persons and
173 divorced or widowed.
There were 1,781 in Government
employ and 635 in private jobs. The
administration has announced it will
not discriminate between Federal and
private workers, but will choose those
held most needy and worthy Of aid.
The incomes ranged from below ST.
900 for 10 to $4,000 for Z, The largest
number, 479, earned between $1,400
and $1,499, while All had incomes OF
$1,000 to $l,699.
The applicants include 1928 resi-
dents of the District. $50 with homes
in Maryland, 107 living in Virginia
and elsewhere.
Must Work in Washington.
The breadwinners of families ap-
proved must work in Washington, but
they may live outside the District.
Evening star., 1937-09-26
Many of them are from areas in the
Djctrinf roUo or6ed oe el,,pos

Many of them are from areas in the
District regarded as slums.
Among those who have registered,
693 have furniture, 124 have not, and
there is no information concerning
the household possessions of 1889
others.
The 2,416 families all were held
eligible to register. There had been
a total of 1882 families which had
applied by Thursday, but 40 per cent
of these were ruled out at the start
as ineligible. The 2,416 are still in
the running, though almost two-thirds
Of them will be eliminated In the final
selection
This $4,000 900 Government prof.
ect-assailed in the Senate and House
as an exorbitant expense and defended
by other Senators and Representatives
as representing value received-wAs
started in the Fall of 1887.
It was launched, as Resettlement
Administration announcement at the
time said, For families Of modest
| income and arranged and managed 50
| as to encourage a family and COM
munity life which will be better than
they now enjoy, but which will not in
volve subjecting them to coercion or
| theoretical and untested disci-
Mine - ;"
Greenbelt is situated miles from
| the District line, about miles from
Berwyn, Md.
Evening star., 1937-09-26
c. OF c. TO DISCUSS
MARYLAND CITY
Proposal Will Come Before
Prince Georges Trade Body
Tomorrow Night.
Bv staf7 Correspondent of The Star.

Bv Stan Correspondent of The Star.
COLLEGE PARK, Nd, September
25.-The proposed Maryland City,"
which for 10 years has been envi-
stoned by many prominent leaders in
Prince Georges County to combine 10
towns bordering the District Of CO.
lumbia under 4 common administra-
tion, will be the chief topic of dis
cussion at the meeting Of the Prince
Georges County Chamber of Com
merce at the Lord Calvert Inn here
at . pm. Monday.
The proposal for the merging of
municipal activities into one city fol-
lowed the issuance Of q report by the
National Resources Committee in
which 1t was suggested that the Dis
trict OF Columbia extend police, fire,
sanitation and education facilities
into Maryland. The suggestion met
with almost unanimous opposition In
the suburban areas.
First offered in 1927, the Mary
land City idea finally was abandoned
when the various towns could not
reach workable agreement. 1t was
recalled by leaders in the movement
that each of the 10 towns sought to
retain the balance of political power.
Maryland City, under the present
plan, would call for the establishment
of one city government, under q
city manager, at as near the center
OF population rs possible. This would
bring into being q common police and
f1re department instead OF the pres
ent 10 separate units. The area in
volved in the proposal covers ap-
proximately seven miles and has 4
population Of about $4,000. When
the proposal was first made in 1927
the population was slightly more than
&c, 900.
To clarity sentiment on the Mary
land City proposal as opposed to the
suggestion Of District extension into
Maryland, the Prince Georges County
Municipal Association is expected to
Evening star., 1937-09-26

since the project was about to open
and the first families would need
transportation.
There will be 885 homes. OF these,
STA are units in group houses. All
but 16 of these are two-story resi-
dences. There are 306 apartments and
5 detached houses.
Monthly rentals will range from
sl8 to SAL, with an average of $31 %
unit, including hot water. The
average monthly cost per room is $500,
without heat and other utilities. It
is estimated the average family will
pay S121 a month for water and $318
for electricity.
Residents Restricted.
Residents will be restricted to fami-
lies with incomes ranging each from
81 900 to $4,000 a year. In some cases
an individual or couple making less
than $1,000 may be accepted, while a
family of five or six with income as
high as $4,000 will be considered.
To date there have been approxi-
iiioociy tilIee dppllCdnLS 1Or every
dwelling. The weeding-out process is
still going on, but the first-approved
families soon will be announced.
Several considerations, in addition
to the income bracket of the applicant,
are weighed. First of all is his need
for better housing If his family is
badly housed at present, he will get
the preference, assuming other fac
tors are equal. But the breadwinner
also should have a steady job and
good references, for the F. s. A. wants
families that will pay their rent and
meet their bills promptly.
Children are another important ele-
ment. Naturally the couple with sew
eral children need adequate housing
more than the childless couple. Yet
families containing more than six
members will not be taken - the
| largest units are considered limited
to that capacity-and some couples
without children can be accommo-
Evening star., 1937-09-26
MRS. IDA DEXTER
DIES HERE At 81
Memoirs of Days in West
With Prospector Husband
Left Unfinished.

Mrs. Ida Morton Dexter, 81, died
last night at her home, 1869 Mint
wood avenue, leaving unfinished
her memoirs Of stirring days in the
Western mountains and plains with
her prospector husband. She had
begun the memoirs when "a.
A native of st. Johns, New Bruns-
wick, Mrs. Dexter married the late
Timothy Dexter in Providence, r. L.,
in 1870, and went west with him.
Dexter, an engineer, was said to have
won the warm friendship Of . tribe
of California Indians when he dug
them a we'll. They previously had
been forced to transport water many
miles by pack train.
Mrs. Dexter, who had lived here
for the last IL years, is survived by
six children, Caroline M. Dexter Of
New York, Howard w. Dexter Of
Pittsburgh, Mrs. Mary Walton OF
Washington, Mrs. George H. Sellers
of New York, Miss Isobel Gregory
Dexter Of Washington and Arthur C.
Dexter of Seattle.
Funeral details have not been COM
pleted.
Evening star., 1937-09-26
Missionary Survives Visit
Among NelU Guinea Cannibals
Tells OF Taking Today's
Benefits to Stone Age
People.

Tales Of primitive New Guinea
savages, who wear their hair in
permanent waves" eat worms and
occasionally each other and who until
six years ago, had never sene a white
man, were related today by the Rev.
w. G. Turner, Seventh Day Adventist
missionary leader recently assigned to
his denomination headquarters in
Takoma Park, Md.
Mr.. Turner, an Australian of Eng
lish parentage, has in the last two
years helped push the frontier of
civilization into the mountainous in
terror of New Guinea, where dwell half
million negroid people whose cul-
ture is that of the Stone Age. He
will speak of his experiences tomor-
row in radio talk over station VOL
at AIS pm. and at the Capitol
Memorial Church at pm.
Until 1881, when discovered by two
white miners in search of gold, the
Ramu natives believed themselves the
only people in existence. Four years
later Mr.. Turner and a few associates
penetrated the mountain strongholds
of this race by plane, introducing sani-
tation, clothing, castor oil and other
benefits" from the white mans
world, including 40 schools. He said
the natives were for the most part
amenable to such improvements.
Mr.. Turner found a war-like people,
cony,,it1nlr 10 rk{pn ~, ro1f<ynv, of
any sort as in clothes. All wear their
hair in braids more permanent than
any permanent wave devised in
America" he said. Their weapons
are stone axes. sharpened to the keen
ness of steel. and long bows. equipped
with barbed stone arrows, with which
they can shoot to kill at 200 yards
The men shave with bamboo pincers,
picking out each whisker.
Small boys consider grub worms a
great delicacy, but the principal item
of diet is sweet potatoes, which the
natives turned out to be cannibalistic
also, but had no designs on the mis-
sionary party. Shells are used for
currency and personal adornment.
Like so many other primitive peoples,
the Ramu tribesmen are polygamous.
Conspicuous, said Mr.. Turner, is
the filth of these people, who never
permit water to touch their bodies
and are covered with the dirt Of
years, coagulated with pigs fat
smeared over the skin as protection
against the cold of the high altitude.