The Washington times., 1937-06-04
LIQUOR MEMS
lures FLAYED
BYW. {. 7. u.

High-pressure advertising on the
part of liquor distillers and distrib-
utors, and the change Of character
in the establishments where slco-
holic beverages are sold, are en-
ticing people who have never
tasted alcohol before to drink liq-
uor, Mrs. D. Leigh Colvin, vice
president of the National w. c.
T. u, declared this afternoon.
Speaking to delegates to the six
teenth triennial convention of the
organization at Constitution Hall,
Mrs. Colvin said the Government
was curbing the production nf
staple commodities such as wheat,
cotton, corn and hogs, but that
distillers were permitted to in.
crease their production far beyond
actual consumption without any
Government Intervention.
Notes High-Pressure Ads
Mrs. Colvin declared that to
market the overproduction Of liq-
uor, distillers were using high-pres-
sure advertising, which is leading
to an increase in consumption. She
stated:
Nations which have been de-
strOyed through drink went
down because the men Of the
nation used alcohol. Today
America Is concerned with the
problem Of both men and women
drinking. The mothers Of the
future generation are being ap-
pealed to by the liquor interests
in their sales promotion and
propaganda. The attempt to
make drinking respectable by
changing the character Of the
surroundings Of the places where
it is sold instead Of decreasing
the consumption is enticing
those who would never have en-
tered an Old-type saloon"
MEMBERSHIP GAINS
One of the features Of the ses-
sions this afternoon was a graphic
demonstration of the increase Of
membership in the organization.
Practically extending across the
entire stage of the hall, q huge
map of the United States, con-
structed to appear like a jig saw
puzzle, indicated where the w. c.
r. U. had gained members.
The demonstration was the
opening wedge for the announce
ment of a million-dollar educa-
tional campaign, which will in
clude the showing Of a movie on
the evils of drink.
An interesting sidelight Of this
campaign will be the mention of
the value of alcohol as an indus
trial product. Heretofore the w.
c. r. U. has stressed only the ILL.,
effects of alcohol, but the future
campaign will give "the devil his
due"
The principal stress on educa-
ton will be directed against the
teachers of both children and
adults, with a view toward pro-
viding these instructors with facts
to be passed along to the pupils.
President Sends Message
In a message to the opening
session of the convention, PreSi.
dent Roosevelt assured the group
that the United States remains
steadfast in its determination to
pursue the ways Of peace.
The message, read to the group
by Francis B. Sayre, Assistant
Secretary of State, further de-
clared that the country not only
desires peace, but that I'VE are
determined in all our relations to
avoid those perilS that would en-
danger the gains that have been
made"
Further dwelling on the subject
of peace, the Presidents message
stated:
81 am glad to know that peace
continues to be one Of the vital
concerns of the Worlds WOm-
ans Christian Temperance
Union. 1t is indeed fitting that in
connection with the forthcoming
sixteenth triennial convention
of the organization in Washing"
ton a great peace meeting is to
be held"
Ta Ine%aII NSfiraPe