davidaulloa/AmericanStories huggingface dataset:
Evening star., 1937-07-11
Coming
Attractions
Downtown Theaters
Book Films for
Next Week.

APITOL - Marlene Dietrich
and Robert Donat are the
new romantic team Of the
~ screen, together in Knight
Without Armor." Frances Marion
made the screen adaptation Of the
James Hilton novel. There will be a
variety vaudeville program accom-
panying the film when it opens Friday.
Earle-Marion Davies takes the
lead in new light. romantic COM
edy. Ever Since Eve" Robert Mont
gomery is to be her leading man this
time and the supporting cast will in
clude Frank McHugh, Patsy Kelly,
Louise Fazenda and Allen jenkins.
Buster Shaver, with Olive and George,
tiny stars Of the stage and screen, will
headline the vaudeville bill. which also
will feature Tip, Tap and Toe, Cliff
ford and Marion. and Duval, The
new shows due Friday.
ralace-Pretty safe to bet that
the Mad Marxes. Groucho, Chico and
Harpo, will continue their wild doings
in "A Day at the Races" for another
week here.
Metropolitan-The item wherein
Bob Burns and his gal friend, Martha
Raye, take to the hills for their COM
edy, Mountain Music" moves here
for a second downtown week, starting
Friday. Rufe Davis and Fuzzy Knight
are others in the cast.
Evening star., 1937-07-11
Sandra's Success.

<ANDRA STORME, the English
cinderella" who literally danced
her way to screen contract with
Paramount, has been assigned her
nrst leading role, a featured part in
Sophie Lang in Hollywood" in which
Gertrude Michael returns to the studio
Tor the title character she established
Leading male roles in Sophie Lang
IN Hollywood" a tentative title, will
oe shared by Lee Bowman and Larry
Craboe. Others set for the Sophie
Lang cast are Porter Hall, Barlowe
borland and c. Henry Gordon.
Charles Chuck" Riesner will direct
the picture, scheduled to start next
Monday.
Evening star., 1937-07-11

mount should have known better than
to do this to u.s.
Says j. H. Noah, Fort Worth, Tex.
Of Republics Follow Your Heart:
NAT Levine has spent larger
amount than usual on a musical that
has neither mass nor class appeal"
Hopping on Warner Bros, makers
Of THE charge OF the Light Brigade"
c. w. Bennett, Middleville, Mich,
said: I'VE are one Of the unfortunates
who bought this on a so per cent
basis. 1t is great to have producers
willing to share in your profits, but
do not care to share in your losses"
Exhibitors are just as likely to
praise company as to condemn, and
this they do regularly However, they
do become aggravated when their own
public will not go for grand opera.
Here is comment from New Hamp-
shire on When You're in Love-"
which starred Grace Moore:
"A good production, but it re-
proves what we so well know: Opera
stars are poison at our box Office"
A ND to prove that exhibitors really
= aren't certain OF their own audi
ences:
Maytime'-Should have broken
records. Picture ranks with best. A
little better than average at box
Office
Anthony Adverse gave them
a Mothers day date, which should
bring in best business of month. but
might have gone fishing for all the
profit there was in it."
"'Under Your SPELL could have
wept when Lawrence Tibbetts' glorious
voice rang out to thrill mere hand
full of people"
Producers always make careful note
when they find exhibitors mentioning
the performances of players:
Gods Country and the Woman
Extra good attraction. Many COM
mented on how well they liked Beverly
Roberts"
Meet Nero Wolfe'-Give us more
Evening star., 1937-07-11

Unhappy endings are taboo.
The up-and-coming players Of today
whose appeal has won unusual audi
enee comment are Ray Milland,
Joseph Calleia, Virginia Bruce. the
Ritz Brothers, Shirley Ross, John
Trent, Lionel Stander. George Murphy,
Fernand Gravat, Gene Autrey and
Beverly Roberts.
Garbo and Dietrich aren't nearly SO
important to theatergoing crowds as
they once were.
The exhibitor does not know his
audience as we'll as he thinks he
does.
These and score Of other perth
nent facts are found in the column,
What the Picture Did for Me-" pub
lished each week in the Motion Pic
ture Herald, one OF the bibles Of the
exhibition business.
IN THESE columns the exhibitors
bare their souls and their thoughts
their fellow film buyers. These Ia
comic comments are the only words
the producers Of Hollywood hear di-
rectly from the exhibitors. From
the letters turned into that column,
film makers are able to spot the flaws
in their merchandise.
And these exhibitors do not mince
words. They are not trying to curry
favor. What they say is based on
actual experience.
They tell you, for instance, that
Buck Jones is the No. cowboy star,
and following somewhat closely on
his heels are Tex Ritter. Gene Autrey
and William (Hopalong Cassidy Boyd.
Jane Withers, several say, is speed
lily climbing into greater popularity.
In surveying the What The Picture
Did For Me" columns over a period
Of several recent weeks, We find that
almost every studio comes in for heat
ed criticism on product and rental
rates. For instance:
Says A. E. Harman Of Elgin, Greg !:
"R-K-O is falling down on stories
for Astaire and Rogers. If R-K-O
hSNEo pultliS tllCN t"O SUoO StdIS
in stories of this kind cShall We
Dance, they won't last long"
r. G. Held Of Griswold, Iowa, says,
after running Secret Valley: Fox
can't make a good Western"
THIS New Universal has delivered
another just picture referring
to When Love Is YoungD. Something
aWfully wrong in this one" is the
| comment Of w. H. Brenner, Win
chester. Ind
Speaking Of Dangerous Number" "
Horn Il Morgan of Hay Springs,
Nebr., write: Very. very ordinary
screen fare from a company like
M-G-M."
After they ran college Holiday"
the same exhibitors wrote: did not
draw worth a cent. Probably played
1t to close to Big Broadcast Para
Evening star., 1937-07-11
Simone Returns.

S1MONE SIMON'S vacation in her
native France has been cut short
by q cable from 20th Century-Fox
studios ordering her to return for
stellar role in Love and Kisses"
soon to 60 into production, with WAL
ter Winchell and Ben Bernie also
starred. The new picture, a musical,
is the second appearance of the COL
umnist and band leader, they having
made their film debut as team in
wake Up and Live"
Simone, who was to have had an ex-
tended vacation prior to returning for
the production of "Suez," scheduled
to 90 before the cameras in the Fall,
sailed from Cherbourg on the Nor
fnsndie July T. She will spend few
days IN New York before continuing
on to Hollywood.
Evening star., 1937-07-11

Moore, an R-K-O loan-out. as an ap-
pealing tragedian in The Years Are
So Long"
1t is we'll remembered that studio in
terest in Clark Gable was waning when
he went from M-G.-M. to Colum-
bia to make 1T Happened One Night"
with Claudette Colbert. Warner Bax-
ter was thinking of retirement at the
end OF his Fox pact when Columbias
Broadway Bill put him back in the
big box office class. Ginger Rogers was
just another member of the Cold
borrowed her and started building
under her dancing feet.
Randolph Scott and Fred MacMur-
ray are others whose regulations were
made, or at least we'll launched, away
from their home lot.
Jean Arthur is among those who
say quite freely that their best pic
lures are made on loan, and she will
free-lance at the end of her present
Columbia commitment.
Most envied of all the players in
Hollywood are Fredric March and
Irene Dunno, who, though riding high,
are signed and sealed to no one. Thus
March can wait until he finds story
as much to his liking as "a Star Is
Born or Cecil B. DeMille's The Buc-
cancer" Miss Dunno can hold out for
such Dunno 'naturals'' as the Oscar
Hammerstein-Jerom Kern High,
Wide and Handsome" and the we'll
hammered light comedies Columbia has
in store for her.
Long-term contracts, once the goal
OF ali players, are being literally
spurned these days. All the players
want now Is the privilege OF free
lancing and a reputation.
Evening star., 1937-07-11

Washington is one of the 80 cities
chosen for the customer consumer
test. The Ambassador Theater, so it
appears now, will be the scene Of the
noble experiment. All kinds Of Wash
ingtonians will mingle in that house
for the two days. In open forums and
through the agency Of especially pre-
pared QueStionnaires they will get a
chance to tell each other and Warmers
just what they feel about the different
types of pictures.
THE results of the local experiment,
plus those of the 29 others, even
tually will be added up, analyzed, dis
cussed and sent out to Hollywood for
actlon-or maybe to cause the produc-
ton staff to commit mass suicide. No
one knows just how it will work out.
1t may be, this department humbly
thinks, that the company will discover
what ohservant newspaper publishers
tamong others) learned long ago:
namely, that there are two schools of
thought, equally successful. One is
that which attempts to give the public
what the public wants, the other
which gives the public what it thinks
the public ought to have The latter
has the virtue of being the easier svs-
TEN, probably on both the chap who
uses 1t and on the public. 1t requires
OF the former that he define and abide
by his own taste instead OF trying to
outguess the public.
The eight pictures which will be
dissected in this odd clinic are: The
Life OF Emile Zola,' obviously
biography; They Won't Forget"
tragedy; ITS Love I'm After"
comedy; THE Perfect Specimen"
another comedy; That Certain Wom-
an and Confession" both straight
dramas, and "Mr. Dodd Takes the
Air. musical comedy, with varsity
Show" a musical revue.
One suspects that after it is all
over, Warner Bros will have a great
deal of data indicative of the fact that
they had better go on Just as they
nave Ucell. oue suspects, 100, tnat
Warner Bros. will be glad to do just
that. But it ought to be good fun
recording what different members of
different audiences have to say about
given film.
EVERYTHING seems set for a
repetition this Winter technically
still Autumn) of one of the really big
weeks in the National Theater's 1867
season. 1t will be the second big
homecoming Of Tallulah Bankhead.
Present plans, which are sketchy and
subject to change, project Miss Bank
head into her adopted city on De-
cember 20. Her play will be Anthony
and Cleopatra" which a great many
persons, especially the producer. feel
will fit Tallulah like a glove. II this
department could but work itself up
to forecast instead of stalling around
until December 20. it might say some
thing Of the same general nature.
Evening star., 1937-07-11
"Smilin' Thru at Sylvan.

"&MILIN' THRU" one of the high
lights of last years Summer
Festival program at the Sylvan The
ater, will be repeated this year by
the Blackfriars Guild. It's scheduled
for presentation at the outdoor stage
on the Monument slope Tuesday
night.
The principal roles will be played
by the same persons this year as last,
with Stephen Trodden appearing as
Jeremy Wayne and his son Kenneth
and with two different actresses
Margaret Myers as Kathleen and Nell
Orton as Moonyeen-playing what al
ways has been considered dual role.
Others important in the cast will be
Arthur Van, Edgar Kloten. Gorbon
Potter. Dorothy Davidson and Mar
guereta Nordstrom.
"Smilin' Thru" is being directed
by Mary K. Crowley.
Evening star., 1937-07-11

agencies. After they have seen the pic
lures, representative of a cross-section
OF the company's creations, they will
be asked to say just how they feel
about everything
After the audience at this rather
startling tWo-day preview has spoken,
Warner Brothers think they will have
a definite idea of what the public
wants
That is not to imply that the
brothers, better known than either
even the Marx or Howard brothers, are
exactly bewildered at this date on that
very important subject. They have
been doing quite we'll, thank you. They
undertake the new venture somewhat
in the same spirit that General Mo-
tors conducts its continuing enter
prise into what is known, rather heav-
lily we think, as consumer research
General Motors is not suffering
through ignorance of what the public
wants. but it does hope to profit more
greatly by discovering little angles
OF the subject which may be eluding
feel the same way. SO, in all truth,
does the legitimate stage, which just
a month or so ago. held a colossal
festival for words concerned with the
very same subject.
The specifications of the Warner
brothers plan sound in way as if
they had been worked out by mar
ket analyst, an expert whose expert
ness was bound eventually to get into
every field.
THEY call for the advance showing,
In the course of two days, Of every
type film made by the company to a
select audience which is supposed to
be composed Of people who will say
more than thank you" after it all is
over.
The eight pictures include one BIZ
ography, two different types of mu-
steals. one tragedy, two comedies and
two straight dramas. The why" of
this selection Is explained by Gradwell
l.. Sears. as follows:
We know that the day of helter-
skelter production methods has def
nitely passed, and that some guaran-
tee Of audience acceptance should be
obtained before producers spend up
to s2,00o,000 making a picture. One
year melodramas may be the most
popular form of entertainment, only
to be displaced the next year by mu-
steals. There is no natural raw ma
terial Cor films, and motion picture
production always is a creative job.
I'VE feel that as the screen is sup
ported by the public, organizations
representing cross section of the
public should be given an opportunity
not only to have an advance showing
of the industry's new films, but to
make suggestions for future pictures
as well. officials of the Legion of De-
cency, instructors in departments of
visual education. university presi-
dents-in short. all groups interested
IN the future OF the screen-will be
invited to attend"
Evening star., 1937-07-11
"Zenda" at Roadside.

A NTHONY HOPES famed story.
The Prisoner of Zenda," comes
to the Roadside Theater tomorrow
night to begin two-week engage
ment as the third attraction of the
season at the red barn playhouse on
Rockville Pike.
Leading roles will be played by
Richard Kreuzberg. Virginia True.
Betty Gray, J. Edmond Veitch Ralph
Fowler, Lawrence Beckerman and Mi
chael Mcknight.
Others in the cast will be Ralph
Patton, Edward Hopper. Mierell Han
sen, Jerry Hess, Gerald Flood Mimi
Norton, Betty Rice, Betty Mccormick,
Betty Light, Charles Grunveu and
Karl Gay.
Evening star., 1937-07-11
Songstress Stays.

EAH RAY, beautiful young singer
actress, has been given a one
year extension of her contract with
Twentieth Century-Fox Studios. She
plays the featured feminine lead op-
posite Tony Martin in the musical
film Sing and Be Happy" and mas
an important role in Sonia Heinie's
new picture. Lovely to Look At"
which formerly was titled Thin Ice"
Evening star., 1937-07-11
Today's Film Schedule

EARLE-"The Singing Marine"
Dick Powell sings his way in
to the ranks of the Devil Dogs,
at 2. 4:30. 7:lO and e::55 pm.
Stage shows at $40, 6.25 and
9:05 PM.
PALACE-"A Day at the Races"
the mad Marxes at their mad
dest, at 2, 4:3O, 7 and 9:35
pm.
KEITH'S-"Super Sleuth," Jack
Oakie plays film detective
who meets a real mystery, at
2:35, 4:20. $40, 7:55 and $40
pm. March of Time" at
2:15. 4. $50, 7:35 and 9:2O pm.
CAPITOL-"Between Two Wom-
en- a doctor, an heiress and
a nurse, at 2. 4:30, 7:2O and 10
pm. Stage shows at $50, $40
and 9 pm.
METROPOLITAN-"The League
of Frightened Men," Nero
Wolfe solves another mystery,
at $40, $40, 7:35 and 9:5Opm.
COLUMBIA-"Way Out West"
Laurel and Hardy take to the
open spaces, at $50, ABS, 6:25,
$40 and 9:55 pm.
TRANS-LUX-News and shorts.
Complete show runs l hour and
Is minutes, continuous from 2
pm.
R1ALTO-"My Man Godfrey"
one of last years maddest COM
edies, at 3:35, $50 and 10 pm.
Also "Sky Devils" Spencer
Tracy winning the war, at 2:05,
Sis and $3.50 pm.
LITTLE - Berkeley Square"
Leslie Howard success revived
again, at 2, 4, 5:55, 1855 and
9:55 pm.
Evening star., 1937-07-11
Role for Shirley Ross.

CH1RLEY ROSS is set for the fem
mine lead opposite Edward Ar
mold In Paramount's Bonanza, !"
which will be produced by B. P. Schulz
berg. The picture will be directed by
Hlchard Wallace, from an original
story by George Auerbach.
Arnold recently completed his part
IN Paramount's Easy Living" with
Jean Arthur and Ray Milland, which
was directed by Mitchell Leisen. Miss
ROSS last picture was Waikiki We'd
Ding, with Bing Crosby, Bob Burns
and Martha Raye.
Evening star., 1937-07-11

there ought to be relief from
L the heat today. The Potomac
sets forth at m. on the jaunt down
the river to the popular resort at 8
am. and returns at 1880 pm. There's
dancing on the return trip to top off
the days fun at the beach. Dancing
every night on the Potomac, too, on
the moonlight cruise which sails from
the Seventh and Water street dock
at 8:45 pm
Seaside-Theres sure to be a bit
of a cool. salt breeze off of the bay
at this popular playground at Chesa-
peake Beach, too. There's salt water
bathing, both in the bay and in the
pool and there's almost a mile of
promenade by the water, what with
the half-mile fishing pier and the
boardwalk. Picnic groves at Seaside
offer cool and shady accommodation
for 5000 persons and there are a host
Of amusement park attractions on
hand.
Wilson Line-"Kiddies' Days" every
Monday and Friday will be resumed
aboard the City of Washington, now
that the Boy Scout Jamboree is over.
The special fare will be in effect on
the boats 10 am. and pm. cruises
and a special "Kiddies' Day" rate
will be in effect at Marshal Hall Park.
The City of Washington. too, makes
a moonlight jaunt down the Potomac
every evening for dancing in what
ever cool breezes can be found. There's
music by Sammy Marks and his Or
chestra. Boat leaves at $50 o'clock.
Glen Echo-The crystal pool is
open from $50 in the morning until
1l:30 every night. But let the Glen
Echo publicity department tell you
about it:
After the morning, afternoon or
evening swim, go to the beach and
enjoy real seashore atmosphere at
this inland paradise for aquatic
sports a.. also in the evenings. when
the music from the Spanish Garden
ballroom floats across the sand. it
will stir anybody into visualizing
South Sea island has been trans
planted right at their feet in all its
tropical splendor."
Yeah man!
Evening star., 1937-07-11
It's Still the Gypsy Rose.

us 9TH the gypsy Rose.
7 OUISE HOVICK has been assigned
by Goth Century-Fox to the
featured role of sultana in "Ali Baba
Goes to Town." Eddie Cantor's new
musical. Virginia Field Roland
Young, June Lang. Tony Martin,
George Sanders and Alan Dinehart
are in the supporting cast.
Evening star., 1937-07-11
Producers Are Guided
By Exhibitors Column
Hollywood Publication Receives Estimates
of Screen Plays and Actors From Those
Who Deal With Audiences Back Home.
BY Harold Hefernan.

HOLLYWOOD public opera
! No
Gaelic and other foreign tongues anti-box office
killings
Evening star., 1937-07-11
Special Audiences Here
To Be Warner Guinea Pigs
ticipate in New Venture to Learn
What the Public Wants.
BY Jay Carmody.

WARMER BROS a On
August TO- that
to
tomobie a
will
cay invited guests They will
Evening star., 1937-07-11
Outdoor
AmusementS
Moonlight Cruises and
Parks Offer Heat
Relief.

= OTOMAC RIVER LINE-Colo-
J NAL Beach is one spot where
there ought to be relief from
tho hoot toIou Thu Dotnv,a n
Imperial Valley press., 1937-05-07
NOTORIOUS LEADER
OF CANCLAND DIES

Tony started out as leader of
gang of tough Barbary Coast boys
He was born on Telegraph Hill He
graduated to operator of disorderly
houses, then went into the mar
cotics traffic. Prohibition came and
he quickly established himself as
the No. bootlegger on the Pacific
Coast. He moved to Los Angeles
where he ran a liquor fleet which
brought him the contrabrand Au-
thorities charged he had conneo-
tions with Capone, Chicago's No !
racketeer, and Rothstein, who held
the same rank in New York Capone
is now in Alcatraz Island peniten-
tiary. San Francisco Bay. He can
look over on Telegraph Hill where
Black Tony was born. Rothstein
was rubbed out" in New York.
When bootegging became less
profitable, Black Tony returned to
narcotics He was credited with
making $1OOOOOO as head of a
$10000000 ring Finally the GOV
eminent trapped him He had hoped
for a parole next month.
Imperial Valley press., 1937-05-07
Men
Will Confer on
Mutual Problems

Problems confronting the grape
fruit industry in the Imperial and
Coachella valleys and in Arizona
will be discussed at a meeting of
the Desert Grapefruit League Sat
urday morning at IL O'Clock in
the Barbara Worth hotel.
At the last meeting committees
were appointed to investigate the
possibility of a concentrated ad-
vertising campaign. the ADVISABLE
ty of a grapefruit control COM
mittee, and better standardization
with particular reference to early
maturity tests. Reports on these
subjects will be made Saturday.
The League is non-shipping in
that no attempts are to be made
to influence growers in their mar
ket affiliations but the orderly
marketing of the grapefruit crop
will be one of the major prob
lens to be considered.
George H. Libbey of Phoenix,
Arizona, is chairman; John l.. Du-
Bois of Ell Centro, vice-chairman;
Byron j. Showers, Phoenix, secre-
tary. Directors are: Dan Scott,
Harry Stewart, Imperial Valley;
George M. Hill and E. G. Noble,
Yuma, Arizona; James Pippin and
Harry w. Forbes, Coachella, and
Dale Bumstead and c. H. Nc
Kellips, Salt River Valley.
Imperial Valley press., 1937-05-07

IL C e y $ y o ur
kitchen clean
and cool! g.
inch fan eX-
hauStS 400 Gu
bic feet of air
per minute.
Imperial Valley press., 1937-05-07

Strongly made
of heavy cast
q | II IN l II u M
plain finished
instead of pol
iShed.
Imperial Valley press., 1937-05-07
Huey Long Tactics
Brings Daughter
HOnOrs at School

BATON ROUGE, La, May 6. Up
Rose Long, 20, became Vice-presi-
dent of the Louisiana State Uni
versity student body today because
she had learned well the political
tactics made famous by her late
father, Huey p Long.
Rose harangued the students
from the platform Of a sound truck
while an airplane dropped campaign
propaganda on the campus and her
l8-year-old brother, Russell, gave
away a SIS bill every Is minutes.
That brought in the votes, as it had
on many occasions for the late U.
S. senator, and Roses Independent
ticket won overwhelmingly
Rose recently used similar tactics
to win the presidency OF the wo-
mems student body.
Imperial Valley press., 1937-05-07
Farm Bureau Set
For Membership
Drive on Weekend

Imperial County Farm Bureau
plans to push its membership
above the total for 1896 in a spe-
cial drive Friday and Saturday of
this week. This drive will be under
the direction of Frank l.. Pierce,
organization director for the Cali
fornia Farm Bureau Federation.
The goal is to reach last years to-
tai and push on to 800 increase.
An increase that already has been
obtained by several northern Cali
fornia counties where membership
work has been active during the
winter months. Imperial county
has an opportunity to be the first
to obtain both goals among the
counties of southern California.
Particular attention is being CIV
en- this year by the Imperial Coun-
ty Farm Bureau to such matters
as taxation, including the job of
refinancing the Imperial Irriga-
ton District indebtedness at a con-
siderable saving, improvement Of
county roads, control of noxiouS
weeds, drainage, and other prob
lens of utmost Importance TO
farmers of the Valley.
The two day special membership
work will be launched with break
fast each morning. The first break
fast will be held at $3.50 Friday
morning at the California hotel
Ell Centre, for membership teams:
Acacia, Alamo Verde, Eastside-
Sunset, Jasper, Meloland, Rose
Mesquite, McCabe and Mt. Signal.
centers. Saturdays breakfast will
be at 700 at the Dunlack hotel,
Brawley for membership teams for
Magnolia Mulberry, Spruce West
morland and Calipatria centers.
After the breakfast the teams
will spend the remainder of the
day covering the territory in their
areas bringing to farmers and res
idents opportunity to participate
in this united organized effort to
improve conditions Cor agricul-
ture.