The Kennewick courier-reporter. [volume] (Kennewick, Wash.) 1914-1938, 1937-02-11

Washington.-lh nave SalQ Iii tlese
columns many times that politics is
business. II any
Politics body desires proof
,. P,s;,ess of that statement
think / am able
row TO offer the best possible evil
dence of the truth of that statement.
Lately, w. Forbes Morgan. treas
urer of the Democratic national
committee, has demonstrated be-
vond the shadow of doubt what
nolitics as business actually
means. He did so in the recent an
no,ncernent that the Democratic
national committee would seek to
buiid up a war chest" of SIC, OO0,O
that the vast New Deal party ma
chinery can 60 on at top speed; that
the momentum gained by the sue
cessful Presidential campaign OF
1896 car be maintained and that the
marty can continue to function as a
cohesive unit through which millions
of voters may speak.
II appears that Mr.. Morgan will
not succeed in getting anything like
$4,000, O0O together but it is very
significant that he is thinking in
terms so large as those mentioned
in his announcement. 1t means SIM
ply that the present control OF the
New Deal party is determined to
carry out to the nth degree the the
ory of its chairman, James A. Far
ley, only recently reappointed as
postmaster general of the United
ties.
Mr.. Farley plays politics in ex-
actly the same manner that he
would engage in a business ven-
ture. He takes chances when the
stakes are high. he knows his men.
his workers, and moreover. he
knows how to get the best results
out of the material he has. His
operations are not unlike the func-
tons of sales manager of a great
concern-he sells what he ha- to the
voters and if any salesman fails to
function, MIR. Farley looks for re-
placements.
We might illustrate the Farley
methods further by reviewing some
Of the methods he employed in the
last four years. For. when it comes
to raising money, the Democratic,
national committee, under Chair
man Farley, is both .businesslike
and versatile. 1t will be recalled
how whenever the pretext arose, the
Democratic national committee
sponsored such things as din
ners to which the faithful par
tisans were asked to buy tick
cts. usually high priced tickets,
for an ordinary banquet. 1t will be
recalled also how elaborate pro-
grams OF the Democratic national
convention were sold by the hum
dreds of thousands; how those pro-
grams were loaded to the gunwhales
with advertising of concerns that
could not well refuse to buy adver-
Using space; how victory dinners
we're given, and how finally the in
augural ceremony when Mr.. Roose-
welt took office was turned into
gigantic political rally that spread
itself into every hotel in Washington
that had space for great dinners
and dances. These things are but
few which demonstrated the Farley
versatility but they prove to my
mind that if the Democratic ma
tional committee sets oui to build
up real war chest" it will ac-
complish exactly its objective.
The committee set-up is the most
pre.entious yet attempted by any
political organization. 1t has a large
and exceedingly efficient staff of
trained men and women and it runs
like the well oiled machine that it is.
1t will cost money to keep that
machine running at high speed, but
MI. Farley recognizes how elections
are won. His philosophy is that the
early bird catches the worm and so,
although there is not another cleo
uon for two years, the Democratic
national committee is making ready
LOT that election campaign right
now. Unless the wise political stu
dents around Washington are badly
mistaken, Mr.. Farley will know
pretty well when the congressional
and senatorial candid s.es take to
lne stump early in 1888 just what
me last two years of the Roosevelt
administration will be like It goes
"ilhout saying that he will be pre-.
pared for them.
IN contrast TO the circumstances
nave jus: related, it must be dis
heartening to wit
u. n