The Washington times., 1937-10-05
PLYMOUTH MEET

The Plymouth meeting here was
one of IS such previewS scheduled
in important centers throughout
the country in connection with
the celebration Of Plymouth's
tenth anniversary. Details Of the
new Plymouth will be announced
publicly some time this month, &C
cording to A. E. Creegar, who was
to act as master Of ceremonies at
the meeting.
Carl Breer, executive engineer
Of ChrySler, was scheduled 20
speak following display Of the new
model.
charlottesville, in anticipation
Of q large increase in retail bust
ness, has spent more than $4,000.
900 on engineering research and
factory re-tooling, it was revealed
to charlottesville dealers here
yesterday by r. L. Newton. as.
siStant general sales manager OF
the General Motors unit. He
said:
'"The decision to release this
expenditure came only after a
careful study Of market posi-
bilities. We accept the current
recovery in major industries as
sound indication that economic
conditions will continue to i'm
prove.
"Reflecting this prosperity
and perhaps contributing to 1t,
the automobile business has
made phenomenal strides. This
year, for II months through
September, the industry sold
4,176,000 cars. Over a similar
length Of time a year ago, sales
volume was $4,000 cars"
SALES ACTIVITY
Even more impressive than the
progress Of the industry as a
whole, Newton said. was the in
crease of sales activity in the
price range above the lowest
bracket.
Details of the 1888 models were
not made public, but dealers and
statesmen heard from w. A. HouSer,
parts and service manager, a de-
scription of the mechanical and
appearance changes of the new
line.
The new Packard and WHY'S
models, now on display at local
showrooms, are attracting wide
spread interest with their many
new features.
The Packard Company has re-
designed it's two big sellers, the
Six and the One Twenty, and has
renamed the latter the Eight. The
1888 lines, comprising in addition
the Super Eight and the Twelve,
include IS different body types,
with wheelbases ranging from 127
to 148 inches.
APPEAR LARGER
Longer hoods and an increase
of seven inches in wheelbaSe give
the six and eight the appearance
of much bigger cars, although
they are actually only slightly
longer in overall length.
A variety of mechanical i'm
provementS are included in the
new models and Packard engineers
announce they have developed a
new sound insulating system,
which employs IL different sound
deadening materials in construc-
ton Of the all-steel bodies.
The new WHY'S models include
three passenger car units and a
line of light commercial units,
which will be produced on a con-
Siderably increased scale.
Additions to the passenger car
line include an economy and de
luxe coupe and q custom sedan,
designed to afford the utmost in
economy Of purchase price and
cost Of operation.
All models closely follow the
original WHY'S lines, which at
tracted marked attention when
they we're first disclosed in
october Of last year. The indi-
vidual styling of the hood, which
lifts completely from the front to
provide easy access to the motor,
is retained.
The bodies in the passenger line
are distinguished by their low ap.
pearance and fullnesS of contour.
The overall length Of the car is
178 inches. Numerous mechani-
cal improvements have been
added and recent tests indicate
the car is good for 36.5 miles to