The Waterbury Democrat., 1937-06-23
AMERICAN QUITSI MORNING FIELD
William R. Hearst COm- pines It With Journal;
 Pulitzer Fight Recalled

New York, June 23-(UP)-The New York American, William Ram dolph Hearst'S major journalistic weapon in his battle of the TitanS" with Joseph Pulitzer, announced to- day that tomorrow's edition would be its last in the morning news paper field in New York city. The announcement made no mention of the newspapers colorful history or Its part in the development of such journalistic personalities as the late Arthur Brisbane, Merrill Goddard, Richard Harding Davis, Julian Hawthorne and Ring Lardner. It said simply that the American would be consolidated with the New York Journal, Hearst evening paper, and the Mirror, his morning tabloid.
 Three Competing Papers
 "The practical disadvantages of maintaining three competing news papers in one community make a combination of this kind desirable and beneficial" the statement said. The announcement did not say spe- officially what disposition would be made of the newspapers estimated 2,8O0 employees, but it gave aSsur- ance that "the largest measure of employment possible will be main- tained." The Americans features will be divided between the Journal and Mirror. The Associated Press and City News association fran chises will go to the Mirror. The Sunday Associatel Press franchise will be retained by the Sunday American, which will continue to be published in conjunction with the Journal.
 Wart on Pulitzer
 The American was the descendant of the Morning Journal, which Hearst bought AZ years ago for $780, 900 after having made a notable success of his San Francisco Ex- aminer. Hearst declared war at once on Pulitzer, who then dominated that section of the morning field to which the young publisher intended to appeal. He spent $7,000,00O in that war, much of the money going to lure his best talent from Pulit- ger. Brisbane, who became Hearst's right-hand man, was one of the first to leave Pulitzer for the greener pasture. Goddard was another, and s. s. Carvalho, the business manager of Pulitzer's World, was yet another. The Hearst roster soon included Richard F. Outcault, comic strip artist; Edgar Saltus, Stephen Crane, James Creelman, Robert H. (Bob) Davis, Alan Dale, w. J. Henderson, Alfred Henry Lewis and others equally noted.
 Pushed Up Circulation
 Hearst's first maneuver was to re- duce the Journals subscription price from 2 cents to 1. Within three months after John R. Mclean had taken a reputed loss of $850,00O in the sale of the paper, Hearst had pushed its circulation from 10000 to 150,000-and Pulitzer felt the pinch.
 When he invaded the afternoon field in 1902, Hearst changed the name of his morning daily to the American and called the afternoon paper The Journal. He had already sounded editorially the battle cries which guns had echoed in the Span- ish-American war.
 Hearst spent more than $5O0,O00 covering the Spanish h-American war for his readers. Richard Harding Davis was his star war correspond ent,, and Davis stories won tremen- douS circulation for the Hearst papers.
 Mckinley Warning
 It was The American, when 1t was still the Morning Journal" which carried the famous piece of verse, which warned that an assas- sins bullet was:
 e.. speeding here
 ITO stretch Mckinley on his
 bier"
 Hearst suppressed the verse as soon as he saw it and apologized to the president, but it was revealed after McKinley's assassination and the publisher was burned in effigy.