The Daily Alaska empire., 1937-07-07

Wde-eyed the staff would descend on the luckleSS dramats personae of the story Accurate facts were nice to have, but they interfered with splash CT" Persons involved frequently had difficulty in recognizing the scene the action, themselves when they read about it afterward in the Morning Journal The price of the paper cut from two cents to cent, and bandwagons blared through the streets advertising the journalistic creature Public entertainments financed by the owner, told of its wonders Registered voters got pennies in the mail with which to buy the Morning Journal All that took money, but Hearst had money. He persuaded his mother to sell her shares in the Ana conda Copper Co. for $7500oOo, and give him the cash He spent all that and more in his desperate battle with Pulitzer In the end Hearst had the bigger circulation, but Pulitzer had the prestige and the profits.
 When the World held its circulation advantage in the early years Hearst decided logically enough that the World must have better minds working on it. So he proceeded to buy them. He approached Merrill Goddard Sunday editor of the World. Goddard demanded guarantee of security Hearst pulled a $360OO bank draft out of his vest pocket and handed it to Goddard Goddard and the entire Sunday staff went to the Morning Journal
 Goddard beyond anything he had been permitted to do on the World His specalties were sex, crime and startling pseudo-science.
 When the Morning Journal hired Arthur Brs- bane away from the World it got new technique in t editorials and big type.
 Artists largely hired from the World drew comic supplements and illustrations of amazing happenings Alan Dale hired from the World, interviewed Anna Held, and the headline read, Mile Anna Held Re- ceives Alan Dale in Nightie" Wnifred Black, the first sob-sister, from San Francisco and wrote stories about Strange Things Women Do for Love-"
 Any writer with name was a good writer for the Morning Journal, matter what his subject. "The Other House." quiet enough novel by Henry James, under the title Henry James New Novel of Immortality and Crime The Surprising Plunge of the Great Novelist Into the Field of Sensational Fiction"
 Stephen Crane hired to the Greco Turkish Richard Harding Davis covered the | coronation of Car Nicholas. Mark Twain agreed to write of the jubilee of Queen Victoria and when English literary lights feted him outstanding American author the Morning Journal 'spashed" that making it appear the kudos were directed at the newspaper.
 During the campaign of 1896 the Morning Journal beat the tom-toms for William Jennings Bryan, al- though Hearst understood to be opposed to free silver Frederick Lundberg writes in Imperial Hearst that the publisher sold the dollar short in London, and went short in the domestic market too thus reap ing personal harvest from the Bryan scare he had helped to create
 The Bryan campaign boomed circulation but the Spanish American War better. Most bio graphers said the paper fomened war-ever by print ing atrocity stories from Cuba which often were denied by the persons who supposed to have been wronged.
 Frequently quoted is the telegram Hearst is sup posed to have sent to Frederick Remington, staff artist who found pre-war Cuba quiet and wanted to come home. It supposedly read-"Please remain. You furnish the pictures and I'll furnish the war"
 In the next Presidential campaign, the Morning Journal again supported Bryan against President Mo Kinley pcturing the President as fool crook and a menace.
 When Mckinley again defeated Bryan, the Morn ing Journal went after him all the harder. An ed- toral said, If bad institutions and bad be !, got rid of only by killing, then the killing must be done" poem by Ambrose Bierce, printed after the assassination of Governor Goebel of Kentucky con- tained the stanza:-
 "The bullet that pierced Goebel's breast
 Can be found in all the Vest
 Good reason, it is speeding here
 To stretch Mckinley on his bier"
 When Mckinley was shot the Morning Journal did about face, and began to praise his nobility and his wisdom. But the damage was done. Imme- diately there boycott of the Morning Journal, which publicly accused of fomenting the crime
 Its publisher was hanged in effigy, its editions burned in the streets.
 Out of that travail the Morning Journal suddenly became rabdly patriotic. It changed it's to the American and Journal and studded its masthead with American flags it did during the World War when it was accused of being o-German.
 Soon after the American and Journal blossomed the morning editions called the New York Amer can and the afternoon editions the Evening Journal
 In 1904 it friendly with Tammany Hall and boosted Hearst for President When the boom failed it elected its candidate, with Tammany approval to Congress from the Tenth A. D.
 In 1905 it berated Tammany as the sink of Democratic ideals and out for Hearst for Mayor
 In 1906 it a Tammany admirer and indorsed Hearst for Governor
 In 1909 it berated Tammany the sink of Demo- cratic ideals and pumped for Hearst for Mayor.