Evening star., 1937-10-24

Renee Fraser knew it, and sold her
face to the Town for gold.
Stuart March knew it - from the offices
of Bascomb, Livingston. Hyde and March.
fifteen stories above the bronze doors marked
40 WALL" 1t amused him, because he was
born to It.
Arthur Holland MacIvers knew it: took a
million dollars out of it through a camera
lens, and laughed at the devils in his brain.
A lot of other people find it out and some of
them laugh while some of them cry and the
newspapers go on to something else.
All the way uptown that evening Stuart
March saw her face. Thirty-two, Stuart, and
finely drawn in delicate lines that had hard
ened beautifully into the beginnings of power.
He was worker, quiet, keen and efficient,
and because he was, it was the most natural
thing in the world to him to take his name
out of the social register so he wouldn't be
bothered further with irrelevant mail He
rode uptown on the Third Avenue Elevated
from Hanover Square every night. That
amused him - people, fophouses and smells.
That's how he saw Renee Fraser's face =
casually, he paid no attention to it. 1t smiled
at him under an odd hat, with nice teeth and
slightly wide apart eyes, from the advertising
boards of every station platform.
When he reached his apartment, Farrow
said: MIR. MacIvers called you sir. He wants
you for dinner at the St. Dunstan roof at
eight-thirty. White tie"
Arthur Holland MacIvers had to give that
dinner because Murray Sanger was on from
Chicago. but he hated to do it because Renee
Fraser was part of his life and he didn't
want to lose her. MacIvers was sixty-two years
old and free of women. but there was maggot
in his brain that made him want to seem not
free of them and for this year Renee Fraser
fed the maggot. MacIvers discovered her.
Renee was getting leg shots now and then for
dollar stockings, after shots for reducing
fakes, bra" jobs and some cheap dress shop
work when MacIvers walked into Davidson's
and saw her face just after the J. Ord Hol-
comb Company had given him all the photog-
raphy for the Convin Accounts. He didn't
want the Convin Accounts = he gets two
hundred bucks for portraits = why should he
want the COnvin Accounts? But he wanted
to work out his blue wash glass backs with
thrown up Photographic backgrounds, and he
wanted a different face to work against them
He hated pretty faces.
He said, What's your name?"
Fraser"
Take this and go up to Bergdorff's. See
Miss fienning Get four spectator outfits and
be in my studio at two tomorrow"
When it was done, it was the Spring Ordi-
mol campaign - twenty-four sheets across
the Lincoln Highway and down No. l, u S.
Forty-seven key cities from coast to coast -
the Post, Golfers, Cosmo, Red Book, This
Week, American, Ladies and Women's Home,
Pictorial, etc.
Two cigarette concerns tried to sign her
exclusively. She got magazine cover con-
tract for twelve months = Photographic
Veloplane used her at the wheel of their fall
model. Sheer-silk signed her legs. Orthodent
signed her teeth. She was making three hun
dred dollars a week, with chance to stay in
the racket, because MacIvers got her most of
it, and MacIvers always got something diff
ferent. She was that way - different.
She was lady. She knew what fork to use
for fish, She could tell the difference at fifteen
feet between money and brains, money and
position, money, brains and position, brains
position and -position-still hoping She
knew lot about japanese prints and nothing
about architecture. Her father had been the
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