White Bluffs spokesman. [volume] (White Bluffs, Wash.) 1907-1938, 1937-04-15
WHY CAREFUL PEOPLE SUB
SCRIBE FOR THE PAPER

but it's a well-knoWn fact to news
paper men and national advertisers,
as well as many local advertisers.
that the people in any community
Who subscribe for the local paper
comprise the cream of the citizenry
of that locality There are many
reasons for this
There is the matter of money
and time saved through it, Espec-
tally in a community like the Priest
Rapids Valley, where the question
of buying or selling is paramount,
owing to its distance from large
market centers, is the local paper
worth many times it's subscription
price annually in money saved and
time gained. Suppose you need a
few lengths of pipe, as one of our
advertisers does this week, or a
quantity of seed potatoes, or some
baby chicks. If you take the week
ly blurb, you turn to the classified
column and find it advertised by
your next door neighbor at wonder
fully cheap prices. If you do not
take the paper you put thirteen
gallons of gas into the struggle
buggy drive to a big town, take in
a show, restaurant, the liquor
store, and use all day to buy what
YOU want, returning home in the
wee small hours with a car full, a
head full (of sales TALK and posi-
bly, a skin full-but with empty
purse. You could have paid your
subscription to the local blah half
dozen times with what excess you
spent, and you sle day behind in
your work.
There is also the advertising OF
the local merchants to save you
tineandmoney The subscriber
picks lit up, reads the special prices
advertised, notes with surprise that
his local merchant has a brand Ut
goods in stock that he hadn't con-
sidered could be gotten short OF
PARKWAY, and buys intelligently and
well when he goes to town. The
ron subscriber is off again, to the
Joy OF the road builders, and he
chalks up another debit mark for
his unbalanced budget. The sub
acriber has definite ideas of what
to buy from scanning the advertise!
ments The non subscriber wastes
5 half day asking his neighbors-
end then guesses, usually buying
Eoods not standard, and wonders
why he's SO uallucky. Yes, 1t pays
to take the paper, even If the edit
or is a scalawag, lazy pup, even a
Republican,! And even If there's
nothing in it, as usual
BUT the usefulness of the weekly
scaQDeial sheet isn't confined to saw
ings In time, in buying, or in SELL
ing. It makes good neighbours OF
It's readers, fills the local-history
scrapbooks, keeps you informed of
the progress of the district, and
tells what Is going on in neighboring
communities. The snartest men in
your state write for your local pa
per, for educators, agricultural ex-
perts, health bureaus, colleges, and
economists untilize it's columns.
You will notice that we have used
raany things to illustrate the value
of ANY local paper, even though
the sheet is nothing to be proud Of.
And those fortunate communities
which have real go-getter as an
editor and that editor has fine,
modern. well-equipped plant, say:
That community could rather aft
ford to pay twenty dollars a year
for the paper per subscriber than be
without it. The sweetest words,
cur hearts to WOO, are those fine
words: Say, here's that two!"