The Washington times., 1937-04-17
Beauty
TOiIefrieS for
Men
BY DONNA GRACE

we nave always ILlS 1ulll1Ou duu
one beauty aids and fashions for
women, and there is never any
lack of conversation and advice on
that subject, but few of us stop to
account for the elegance of the
average man. We just take it for
granted. we suppose, because he is
never anything but sleek and well.
groomed, and the wonder of it all,
there is never any fuss or excite
ment about it.
We were SO impressed with his
usual nonchalance at one of the
most important fashion shows and
exhibitions of the Millinery Crea-
tors Guild; there were any number
of breath-taking dreams Of beauty
and elegance shown in the hats
and costumes for the coming sea-
son, but with only a few exceptions
men were the designers and
creators of all the styles, and
there they were, ali perfectly
groomed and at ease. The chair
man, a handsome chap, conducted
the whole show with the skill of a
veteran actor. There were few
women speakers, too. the very
SmarteSt type of New York's fash
ionableS, and we were terribly
proud of them, but we still want
to marvel at the way the men con-
duct themselves.
COMPLETE OUTFITS
The really smart man is in
tensely interested in his toiletries
Cor beauty aids, if you WILD, and
he has any number of the cos
meticS and beauty treatments that |
are especially designed for mems |
use, but who ever saw man wave |
a powder puff or comb in public? !
They are just too innately cor
rect about such things to parade
their makeup and grooming in pub
lie, but many of them have their
chests and cabinets of cosmetics to
compare with that of the most faS-
tidiouS Hollywood beauty.
Like the turtle in the baby's
story book, we are always "going
around noticing things" and here !
are some of the things the mems |
cabinets are showing:
He has his complete shaving
things, his special soaps in Iuxu-
riouS jars and tubes, and eSpe-
cially a big cake of pure soap for
the bath, along with scented bath |
salts and always pine or lavender
oil or bath perfume. He likes a
brush and SpongeS, too, and makes |
lavish use of soft busting powder
after the bath.
They know they need cream for
after shaving, and there are a
number of nice ones made up for
them. They all like lotions and
mems toilet water, and no man
would be quite satisfied without a
bottle of good cologne. For face
powder we find they usually prefer
the mems talcum, but there are
a number who use some of the
lavender or manniSh face powders.
REALLY FASTIDIOUS
Men are faStidious about their
nails, too, and will always have
the equipment to keep them in
good condition between manicures.
They even have lipStickS-no, not
the colored kind, but a cream
antiSeptic one for keeping the lips
smooth during their out-of- door
sports.
This is just part of the home
equipment, but for weekend trips
and travelling, they have their
perfectly fitted bags and toilet
cases that carry everything they
need.
Then for summer they are care
full to provide themselves with all
the Sun-proof lotions and creams
that help to assure a comfortable
shield against the intense heat ;
and Scorching sun.
We have really made a study of |
the things a man needs for his
toilet, and you would be amazed |
to know how seriously the manu-
facturers are taking this subject
Of toiletrieS and cosmetics for
men. Many of our regular readers
are men, and it is always q pleas
ure to give them advice in their
selection of toilet aids.
will be glad to answer your
beauty problems. Enclose a
stamped, self-addreSSed envelope
for your reply and address Donna
Grace, Beauty Editor Of The
Washington Times.