The Waterbury Democrat. [volume] (Waterbury, Conn.) 1917-1946, 1937-01-20

O"AAPD~A 01WcOi, p1cSlOcIIL, 1eu"
eral Federation of Women's Clubs,
will be present as a spokesman for
the nations consumes. What the
consumer expects of stores, her
changing habits, modes OF living,
her increasingly critical attitude to-
ward merchandise and similar SUBJ
jects of vital importance to the re-
tailers who serve as the purchasing
agents Of the public, will be dis
cussed In detail by representatives
Of such organizations as the Nation
al Congress of Parents and Teachers
Association, American Home Eco
nomics Association, American Asso-
citation of University Women, Ma
tinoal League Of Women Voters,
Consumers Projects, Department OF
Labor and the Bureau Of Home
Economics Uni ed States Depart
ment Of Agriculture.
Donald Richberg, former N. r. A..
administrator, who will address the
banquet at the climax of the con-
vention, will be among q number Of
speakers representing the views Of
government.
Meetings given over to employe
relations will give consideration to
the employees point OF view and Of
! employe privileges and rights essen
tial to satisfactory employment
ploye relations.
Both manufacturer and retailer
representatives will join In Discus
sion Of vender relations at a lunch
con Tuesday noon. Speakers will
include: B. Earl Pickett, president,
Allied Stores Corporation; Jay d.
Runkle, Marshall Field g. Co.: Fred
erick A. Williams, president, Can
non Mills, and others.
Important to stores because of Its
double effect OH purchasing power
and store operation will be Discus
sion Of federal taxation as 1t affects
both reailer and consumer. Typical
will be addresses by DR.. Paul Stu
! denski, Of New York University on
THE Nations Tax Burden and Its
Effect on Consumer Purchasing"
Victor H. Stempf, Of American In
stitute Of Accountants, on "Signif-
icant Changes In Federal Income
Taxation" and Godfrey N. Nelson OF
the New York Times on Corporate
Tax Problems"
Essential to public interest" Is the
attention being given not only to
the character OF the retailer Of to-
day, but equally the retailer Of TO-
morrow" The convention will con-
slider the significance OF the George
Deem Act, providing funds for edu-
cation Of employees In the distrib-
utivc trades, the program Of public
schools for providing education In
store operation, and similar Issues.
The theme "of public interest"
will be transmitted into nearly 30
divisional meetings Of the eight
groups Of the association OF specific
phases OF store operation and man
agement.
Social security administration
federal taxation-will be subjects for
particular concern OF the Control
lers' Congress.
Seeking to spotlight flaws IN
present-day sales promotion which
tend 10 rend promotional efforts in
effective, create waste, and under
mine public confidence In the store,
the Sales Promotion Division will
contribute critical analysis Of pro-
motional problems.
Store managers are set to eval-
uate present employe compensation
in stores. and discuss such subjects
as Periodic Employee Reviews as
the basis for salary adjustments"
"Employe Wages Versus Deductions"
and quota Bonus Plans" They are
also to discuss Customer Services
That Boost Sales" and analyze store
restaurant operation methods.
The notable expansion OF consum-
er credit and particularly Of in
stallment selling during the past
two years will call for new APP
praisal in the public interest Of the
soundness Of financing retail sales
by the Credit Management Division,
both individually and with the con-
trollers. The problem Is to be treat
ed both from the broad angle Of
economies and the effect Of credit
selling ON the national welfare and
In a diagnosis Of present credit pol
icies and practices Of stores.
Greater recognition Of the fact
that the employe stands as the clos
est link between the retail store and
the public. and that customer good
will and public interest are largely
reflected by her attitude and actions,
will be the dominant thought be-
hind meetings OF personnel directors
under the personnel group.
Members OF the Retail Delivery
Association will seek to key the de-
livery operation to public interest"
by consideration Of measures which
would further promote efficiency
ad reduce costs, and by open dis
cussion Of the status" Of the de-
livery cmploye.
Trafsic managers under the Trafnc
Group will study developments in
recent months which have sharp
ened competition between transpor-
tation agencies In the carrying OF
goods from factory to retail store.
including the lifting Of emergency
rail rates, Inauguration Of rail store
door pick up and delivery, and Inn
provements In motor carrier service
from such speakers as John d. Law
renee, general manager, American
Trucking Association.
The increasing importance OF pri"
vate brands because OF recent events
In the field Of price legislation. In
Guiding the passage OF the Robin.
SON. Patman law, and the Supreme
Court decision upholding state fair
trade acts, will lend weight TO the
Second Annual Packaging Clinic.
which will feature . competition for
the Special Wolf Retail Award 70
the store developing the best pack
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