Evening star., 1937-10-25

In the lingo of the box office and IN
the arts of advertising and SalesmanShip.
there's a term known as the 'build-up."
1t denotes the system by which a per-
son. article or cause is high-pressured
into popularity. Authorities skilled in
deciphering diplomatic sign language
are convinced that President Roosevelt
and Secretary Hull are now engaged in
a "build-up" of public opinion in favor
of strong American policy in the Far
Eastern crisis. Hardly any other con-
Struction. these international diagnoS-
ticians contend, can be placed upon
F. d. RS Chicago speech and Secre-
tary HullS follow-up at Toronto on
October % Mr.. Roosevelt sat in the
inner council of the Wilson adminiStra-
ton during the dark days when the
issue of peace or war hung in the bal
ance He had a ringSide seat through
out the period of "watchful waiting
especially in the anxious months after
the sinking of the Lusitania. Unques-
tionably before the President commits
the country in the Sino-Japanese con-
f1ict, he desires to be absolutely certain
that a truly United States is back of
him. That was the Wilsonian strategy
in 1867 and it's clearly one of the
matters to which Mr.. Roosevelt alluded
in his latest fireside chat when he talked
about the things I learned between
1918 and 1921"
Politicians wonder whether my Son
Jimmie" Roosevelt will be kept too busy
as charioteer of the 18-horse co-ordi-
mating vehicle, of which his father has
just handed him the reins, to cultivate
aspirations to be Governor or Lieutenant
Governor of Massachusetts. Ever since
he established voting residence at
Boston. particularly since his reported
acquisition of an estate near Worcester
the Presidents statuesque son has played
an active behind-the- scenes role in Bay
State Democratic politics. During the
1896 campaign he made many speeches
and contacts, laying the groundwork for
a public career in maturer days. Nova
days he visits the State at frequent
intervals, reputedly on fence building
business. He is also ingratiating himself
with Massachusetts, politicians in quest
of White House favorS. The dominant
Walsh-Hurley organization, which is Dy
no means Simon-pure New Deal will
probably insist that Jimmie get himself
a reputation, as that other famous
Bostonian, John L. Sullivan, used to
admonish would-be opponents, before
the crown prince is adopted as guberna-
torial timber How James performs in
his new job at Washington may make
or break him as far as political avail
ability in Massachusetts, is concerned
- * X
White House indications of 1888 reve-
nue. revision, with only thinly yelled
hints that higher taxes may be the
inescapable consequence, arouse no en-
thusiasm in congressional quarters.
New taxes are poison in campaign
year in which Representatives and
Senators are up for reelection. They'd
rather face the guns on almost any
issue except raids on constituents pock-
etbooks. The President, aware of this
danger to statesmen yearning for self
perpetuation is relied upon to bear 1t in
mind when formulating revenue pro-
gram He is, of course, as anxious as
everybody else to avoid anything that
might endanger Democratic majorities
on Capitol Hill
Charles Nicholson, Democratic Ma
tional Committee press relations wizard
and keeper of the Rooseveltian publicity