Evening star., 1937-07-04

CnaSc II It's mOOQ Is met, Ii one OF
the great lures which keeps you con-
stantly trying to keep in touch with
its requirements"
Discovers Own Card.
The drst card OF her own authorship
which Miss Marshall came across
upon store counter was Mothers
day greeting which she promptly pur-
chased and sent to her own mother in
New England. Underneath a picture
Of pickets on strike, 1t read rs follows:
Mothers never ask a raise,
Never go on strike;
Heaven help US If they did,
What would this world he Ike"
Her mother, she added. "was de-
lighted with my thoughtfulness and
the fact that the verse was of my own
composition. but confidently declared
she believed she might do Is well II not
better were she to try
Il thereupon threw down a chal-
enge to her" Miss Marshall said with
an af1ectionate smile Of remembrance.
which she took up with such ven-
geance that until her death, she wa
one Of my doughtiest competitors in
all the different fields Of greeting
card rhyming."
With the income derived from her
authorship Of greeting cards. Miss
Marshall has taken a European vaca-
ton and financed other travel ex-
periences and pet hobbies.
She has learned to be systematic in
following the lure Of this creative avo-
cation OF hers as well as to economic
on the amount of time she gives to it
Her present day pocket books are
purchased with the thought in mind
that they must hold the inevitable
small-sized loose-leaf note book which
invariably accompany her wherever
she goes. In them she jots down ideas
gong to and from her of1ice work a.
she rides the street. ears and buses
or in taxis even when upon pleasure
excursions intent These jottings are
afterward classified and arranged
with similar ideas when she reaches
home
Inspired by Acceptances.
Miss Marshall admits to doing her
best work when she is happy over an
acceptance, but likewise gets 4 chal-
lenge and q zest from returned
Offering that is often vastly stimulat-
ing and energizing.
ENr hA ~ ~
she depends upon books, current car
toonS and events in newspapers and
magazines. unusual phrases at the
movies or in ordinary conversation
or old sayings emphasized from new
slants. BY way of illustrating the
last mentioned, she quoted the follow
ing mistletoe card sold for the Christ
mas trade which brought her 81 fol
its six words: Mot all opportunities
knock. some hang"
Another Of Miss Marzhall's record
seller was this birthday greeting card
which picked up the phrase. Non.
stop flight" at the time when Lind
bergh made his first record flight
across the Atlantic.
May you beat the worlds record
In your nonstop flight
To a land that will never grow old.
The following one. too, has proven
to be a perennial favorite in the boz
voyage line. 1t usually appears below
a picture OF little colored boy sitting
upon the side OF steamer chair.
Use heard OF food that won't sta.
down
On shipboard when folks eat
So hang this sign around your throat
This am 3 one-Way street.
Today Miss Marshall sells her greet
ing card verse to publishers In Grea
Britain and Canada as we'll as TO thos'
all over the United States. British
and Canadian publishing houses" sh
said, ARE almost quite as good Gus
toners just now as the American
ones, but far more conservative il
their tastes and requirements"
One for $50.
Prices generally are lower. although
sales are brlSk. Inc average price
a greeting card verse Is now from 2
to so cents a line. 1t used to rang
from SO cents TO 81. Her largest in
dividual check in any one mail was TO
$50; her smallest to date averaged s.
cents.
Usually she puts three greeting carr
verses 4 day as her stint" Not lon
ago on q special rush order from
certain publishing house, she put ou
100 in an evening" She found tn
pressure 50 stimulating for q fe,
nights that it was necessary to Civ
herself to the task because of tn
thrill of accomplishment that ensue,
from letting her ideas come to ttei
hour Of borning. She emphasized