davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1937-11-07

ed with Whiting-Mead materials
was the remodeled home of John
Bridenbaugh on South Fourth
street. The $1,000 reconditioning
just completed entailed complete
changes in the interior, putting in
Masonite walls and ceilings and
constructing a new roof of lyle
Lyke metal roofing. The home is
of eight rooms with two baths.
A screen porch also was completely
done over. Poppy brand plumbing
fixtures were installed in the
baths. Outside, the siding was re-
paired and repainted a light grey.
Inside, the Masonite was painted
white, walls and ceilings. New win
dows were installed and frames
replaced.
Additions to other homes mark
the Whiting Mead list. Work start
ed this week on the F. NJ. Avis
home on the CaleXico-BraWley high
way, one mile north of Highway
80, where a two-room addition and
screen porch will be built. Mate
rials were estimated at $1,000. Hem
lock sidings will be used with
Canex wall board for the interiors
and Masonite deluxe quarterboard
for the kitchen and bath. The floor
had been laid, frames erected and
concrete pier type foundation pour
ed Saturday.
A tWo-room addition was recent
ly finished on the home of Mrs
s. G.. Haskell on the BraWley Main
canal, George Wooliscroft, carpen-
ter, handled the job. The two
rooms were finished in veneer pan
Ell with natural finish. Arched CELL
ings lend an unusual effect.
Another two-room addition is be-
ing completed on the F. S. Blink
iron home. Two y by IA bedrooms
were added. D. F. Perry handled
the contracting. The inside was
finished in masonite
A $500 project at the Lantana
/ school was started this week. Out
side restrooms for boys and girl,
will be built, with septic tanks fol
| sewage disposal.
L. POOLS is finishing a S400 re.
modelling project on his West Eu-
Imperial Valley press., 1937-11-07
Plans for Church
Building in North
End Are Changed

Thirty-tWo building permits to-
falling S22.253 were issued in Ell
Centre during October, according
to Phil Knight, City engineer. These
figures bring the total money spent
in building during the first ten
months of 1897 up to $220,533. which
exceeds building expenditures for a
corresponding period in 1896 by
$7279.
The report shows an increase
over the "low" year of 1885, during
which, for the first ten months,
there were permits issued totaling
$77,317. Compared, these figures
indicate substantial increase IN
the general building program.
Imperial Valley press., 1937-11-07
Building Permits
Climb to S22,25O

CALIPATRIA, Nov 6-Plans for
a new community church IN Cali
patria still are under consideration
by the church board. the building
committee and church members.
After a conference with archi-
tects last week. the original plans
are being revised for further con-
sideration. The church members
want plans adequate to church
needs and within the financial
scope Of the community.
It is proposed TO construct the
edifice on the same site where the
present church now stands on
Church street No beginning date
for construction has been deter
mined as vet. church members said.
Imperial Valley press., 1937-11-07
N E w DAIRIE
TO B { B UIL T
In VALLEY AREA

Two modern dairy buildings
planned to comply with state spe-
cificationS for market milk dair-
les are under construction in I'M
perial Valley
j. F. Mayfield, two miles north
west of Calexico, and Arthur B.
Hale, Jasper district, are the own
ers of the buildings. Both build
ings are declared to comply with
the state law for such structures.
The Mayfield dairy is a combina-
tion milkhouse and milking barn
Is by "a feet in extent. Then sin
gle string" milking barn provides
for 18 COWS and is equipped with
a feed alley and manger. The milk
house has all facilities, including
cold storage room. He has a
herd of Guernsey COWS. o. P. Man
drapa is the builder.
The Hale dairy also is a COM
bination milk house and milking
barn and is "a feet by 68 feet in
extent.
The barn is a double one pro-
viding for 80 COWS in two strings
CT Is COWS each. 1t is a "head-in
barn" with the two rows of COWS
facing a central feed alley. This
arrangement is made for convent
ence in grain feeding and also in
changing strings of COWS. The cows
on one side may be released and
replaced by another string without
disturbing the operations on the
other side.
Washing and sterilizing facilities
milk cooling and a cold storage
room equipped with refrigeration
machinery, are included in the
plans. He has a large number of
Guernsey COWS.
Frank Lopez and Walter Nanni
are the builders.
Imperial Valley press., 1937-11-07
LADIES AID
ENTERTAINED
WESTMORLAND NOTES

Mrs. w. T. Lee was hostess at
her home Thursday for the Ladies
Aid Mrs. Lee was assisted by Mrs.
G. T. Randolph in serving refresh
ments.
Wednesday the Mothers Council
met at the grammar school Whep
Mr.. j. c. Ramsaur spoke.
Mrs. 3. M. Yoder is visiting her
son. Rev. Charles Yoder Mrs
Yoder is an instructor at Wheat
en- College, H.
Communion services viii be held
at the Community church Sunday
the ceremony using the new silver
service, gift Of Ladies Aid.
Misses Anne AIcKinnon and Jane
Winn spent the weekend IN Los
Angeles.
Imperial Valley press., 1937-11-07

Worthy activities performed by
the Parent Teachers Association
during the past year were explain
ed by Miss Edith Eicke, Ell Centro
school nurse, who has had an eX-
eellent opportunity to see the &C
complishments of the organization.
In the public schools all types
of children from all types of fami-
lies come into daily contact with
each other Many of these children
come from homes where they do
not get enough food and where
their parents do not have enough
to keep them properly clothed,
Miss Eicke pointed out.
1t is these children who are sub
ject to diseases and who are the
first to catch colds and spread
them to other members of the
class. OF course many diseases can
be checked through the practice of
vaccination, but some parents are
unable to pay for the vaccinations.
Last year the P.-T.A. supplied
milk and lunches to a great many
underfed pupils, and through the
Clothes Closet which the associa-
ton sponsors, it dressed these chill
dren so they could make clean
Imperial Valley press., 1937-11-07

cid home. The residence was re-
modelled thoroughly, with new red
wood sidings and new windows and
frames throughout. A new screen
porch was built, completely screen
ed.
The Nazarene church Saturday
had started a new construction
project at their new location, on
the corner of Eighth and Orange
avenue The old building, located
at Fourteenth and Olive streets,
will be moved to the new site and
partly rebuilt.
Imperial Valley press., 1937-11-07

appearance and would be warm
through the winter. Through these
activities alone, the association
helped the families and children
to make a complete rehabilitation.
Perhaps one of the smost i'm
portant and helpful things the as
sociation has done was the buying
of large amounts of vaccine. Seven
hundred children were vaccinated
with this vaccine which brought
the unprotected group down from
rs per cent to 25 per cent Another
year of this program should see
the children adequately protected
Imperial Valley press., 1937-11-07
GRID PLAYER
TURNED THIEF.
BREAKS DOWN

SAN FRANCISCO, Nov. 6. WP)-
Virgil Jones. 20. former halfback
on the Salinas junior college foot
ball team who turned to burglary
to make up losses suffered in
gambling, wept bitterly today in
San Francisco hospital when con-
fronted by his mother, Mrs. Cora
Jones, of Los Gatos, Cal. The boy
also disclosed he was about to be
married to the swellest girl in tbs
world and this will hurt her ter
ribly."
Imperial Valley press., 1937-11-07

England. Here is one suggestion:
The chains and department
stores of the United States and
Canada should make an effort to
sell shares of ownership (their
common stock to their patrons
and ONLY to their patrons.
Whether or not it would be well
to give customers who are stock
holders a small discount on their
purchases, or to limit each stock
holder to one vote, I am not sure
I am certain, however, that it would
greatly help the present situation
at home if the chains would start
a systematic movement to secure
every local customer as a stock
holder.
Sucn a movement should not
only increase sales, but should pre-
vent unfair store taxes and other
legislation. Furthermore, credit
losses and overhead expenses could
be reduced by limiting the credit
of a customer to the amount OF
stock held. Merchants must find
some middle ground between doing
a strictly cash business and the
present tendency toward a univer-
sal credit and installment business
Debts kill more people than dc
germs!
Fear of "CO-Ops"
was interested to note that
Woolworth, Ltd. has recently OPEN
ed a new store here in Winchester
Their $50 English stores have the
same red fronts as they do in the
United States. They advertise goods
at "Threepence" and "Sixpence'
(six and twelve cents in our mon
ey. When Woolworth started in
England, American investors were
fearful that they could not COM
pete with the great cooperative
stores of Great Britain.
In fact, during recent years
along with many others, I have
been afraid that the "Co-ops'
would become a big factor in tn,
United States and Canada anC
perhaps bring about revolutionary
changes in our existing merchan.
dizing methods. That is one reason
why the stocks of American chair
store systems are now selling 81
low. Since studying the English
system, however, L have changed
my opinion to some extent anC
readers will be interested in m!
reactions.
How the "CO-Ops" Work
The Cooperative Stores started
in a very humble way at Rochdale
England in 1874 Their growth hai
been gradual, but continuous. The!
now operate over 10000 shops. They
have a tremendous wholesale bus
mess and 1853 factories, bakeries
and dairies. They even own for.
eign plantations. They have 300,
600 employees. Their gross business
is running much over 81 100000, ,00'
per year. They have nearly 5000,
600 members whose average yearl,
purchase of goods is $3.50. The,
have a share capital of about $780,
100000 and loan capital of abou
s2OO,0OO,OOO They are in fine finan.
cial condition.
These English cooperative stores
should be compared with depart.
ment stores in the United State
and Canada. The "Co-ops" are no
merely grocery and meat chains
They handle all manner cf goods
They are more like our Sears Roe
buck type of store. Yet, while
these co-operatives have been max.
ing such tremendous headway, thu
chains and the independent stores
Of England have alse been flourisl
Imperial Valley press., 1937-11-07

ing. Actually, the "Co-ops" may
not have increased their proportion
of the total merchandise sold in
great Britain during the past ten
years!
CO-0peratives' Greed
The co-operatives work on the
following principles:
l. Their prices are competitive.
They sell to everyone - to nom
members as well as to members
2. You join by buying one share
of stock (par So. Then you are
entitled to discount on your total
purchases at the end of the year.
This discount varies from year-to-
year according to the net earnings
OF the Society to which you belong.
In practice, it has averaged about
5 per cent. If you spend $1,000
during the year, you get back a
dividend" of $50.
3. You are offered additional
'Shares"-from $5 to $1,O0O-as
time goes on. The shares can be
purchased only by actual custom
ers. Each shareholder has one vote
irrespective of the amount of stock
held. The stock used to pay 5 per
cent dividend but now pays only
3A per cent.
4. You are offered debentures
up to small limited amount, but
only in the Society where you
trade. These loans carry no vote
and now pay 31a per cent.
8. You are supposed to buy mer-
chandise only for cash. However,
If you are a stockholder, you can
run up credit to the amount of
your stock.
8. The cooperative movement
has very good civic influence and
carries almost religious appeal.
To this extent, it is far better for
communities than are our chain
stores! The churches should en-
dorse the cooperative movement.
Bullish on American Chains
Despite the praise ShoWered upon
Cooperative Societies, readers can
see that they offer little to inves-
tors or consumers which cannot be
matched by existing privateiy-op-
Grated stores in North America
Certainly, our chain store shares
give investors better yield. The
prices charged consumers by some
OF our chains should average 5 per
cent less than the cooperative
prices, thus offsetting the discount
given by the societies. AS matter
of fact, after having heard so
much about the English co-opera-
tives in the last few years, was
surprised to find so many indie
pendent stores over here.
Certainly, if the co-operatives
offer consumers such tremendous
advantages, these independent
merchants of England would not
be SO numerous and prosperous as
they are today. From a competi-
tive price standpoint, our indepen-
dent stores and chains have moth
ing to fear from the cooperative
movement. If, however, there is
to be differential as to taxes or
other considerations, that is a horse
Of another color. In this connec-
ton, the co-operatives have an
edge in public relations. They de-
velop a strong local sympathy and
loyalty, while our chains have, in
the past at least, tended TO develop
local animosity and distrust. That
is why I believe some method of
customer ownership would help our
chain and department store mer-
: chants,
Imperial Valley press., 1937-11-07
SIX KILLED
ON HIGHWAY

SHAWNEE, Okla, Nov 6. WP)-
State highway patrolman today ex-
amined the wreckage of OkIahoma's
worst highway accident of The year.
IN which six persons were killed
near here last night. A seventh
person was near death.
Two cars were involved in the
crash
Imperial Valley press., 1937-11-07
COUNTY BRIEFS

DBCree Granted - An I0terlOcU-
tory decree Of divorce was granted
Friday to Alice NJ. Brown from
Herbert C. Brown on the grounds
of extreme mental cruelty.
Yaluables stolen While Moving
Why invite such a risk. Patronize
local experienced bonded and uni
formed employees by phoning /,
Pioneer Truck and Transfer co. MA
Reckless Driver Jailed - Jesus
Sanchez, 30, was sentenced to 1912
days in the county jail for reckless
driving in CaleXico.
Papers Issued-Extraditio pap
ers were issued Friday for Albert
Thing, wanted in Imperial county
on a charge of issuing ficticious
checks. Thing is subject to release
from the Arizona state penitenti-
airy Nov. l6.
Permits Granted - Two building
permits calling for total Of $500
worth of repairs to the NJ. o. King
store at 561-69 Main street were
issued at the city hall Friday.
Works in Ell Centro-Fred Hughes
formerly employed on a Calexico
newspaper, recently returned to
Imperial Valley from San Diego
and is in the used car department
at the John r. Robertson company
in El Centre.
Imperial Valley press., 1937-11-07
BABSON ADVOCATES
MAKING CUSTOMERS
STORE SHAREOWNERS s
BY ROGER BABSON

WINCHESTER, Eng, Nov. s. How can American
chain and department stores the goodwill of the
public have the English "Co-ops"? This question has
been running through my mind all during my stay in
Imperial Valley press., 1937-11-07
REMODEL JOBS MARK
WHETING-MEA LIST

With prospects of autumn building activity "at least
the equal of last years high record Harry Wright Whit
remodeing projects already finished nearing compile
ton in Imperial Valley Heading the list of jobs construct
Imperial Valley press., 1937-11-07

Divorce Granted-An interlocu-
tory decree of divorce was granted
in superior court Friday to Oscar
M. Chapman in his suit against
Mamie Chapman. Mrs. Chapman
the same day asked for a decree
of separate maintenance.
Imperial Valley press., 1937-11-07
ACTIVITIES OF P.-T.A. ASSN. IN
Ell CENTRIC DISTRICT OUTLINED

NoTEThe following the first of series of
activities different agencies represented in the
Centre Building
La gaceta., 1937-06-22
CONVOCADA
DE CARTA MUNICIPAL
PARA Ell 7 DE SEPTIEM-
BRE

La junta municipal electoral
tom6 aver ell acuerdo de convo-
car una election de carta NUM-
cipal para ell martes z de sep
tiembre, de acuerdo con una re-
ciente orden del tribunal supre-
mo del eStado.
Dice la junta que decide O.
bedecer al supreme en- espera
dc que los tribunales actden en-
el interdicto pedido Ipor ell abo-
gado Charles F. Blake, en- con-
ira de esa election, a nombre de
Phillip GrUbstein w. P. Law
renee y Roy L. Johnson.
La noticia de la convocatoria
de esa election sera publicada
de acuerdo con 10 que la ley or
dena.
Ell diputado Walter wv.
Wooten, de la oficina del sher-
iff Mcleod, dej6 citados a los
miembros de la junta para que
concurran ell dfa 5 de julio a
"presentar ST. defensa, ST algu-
ma tienen', en- Ell litigio iniciado
Ipor Blake.
La gaceta., 1937-06-22

Publicamos ell retrato de esta
indfsima e inteligente nina,
bailarina de "tap'' a los cinco a.
nos y que por su gracia fue ele-
gida reina en- ell Concurso de los
Maccabees celebrado Ell pasado
jueves, en- ell Auditorium NUM-
cipal.
Tillie es la primera Meta del
buen amigo Indalecio Llama POI
pular Y mly querido en- los
cfrculos deportivos, a quien fe-
licitamos, 10 mismo que a los
papas de Title, que sc mostra-
ran orgullosos de su encanta-
dora primogenita.
Tambien p~ublicamos ell retra-
to de George lane, su compa1e-
rito en- Ell reinado de los Macca-
bees, que con Tillie conquista-
ra la dinastfa del presente a1o.
La gaceta., 1937-06-22
LOS ANTIFASCISTAS MAR
CLARION EN- Ell ENTIERRO
DE LOS ROSELLI

Paris, JUNO 22.-Los anti
fascistas verificaron aqui una
gran demonstration o motive
del entierro de los hermanos
Carlos y Nello Roselli, asesina-
dos por ell fascismo internacio-
nal. Miles de personals fueron
en- procession hasta ell cemente
rio del Pere Lachaise. Muchos
saludaban con Ell pufo cerra-
do y otros lloraban. Sc canta-
ha la International y Sc Dian
gritos de hostilidad al fascis-
mo. Las autoridades no han pc
dido encontrar a los asesinos.
La gaceta., 1937-06-22
MAXIM LITVINOFF FELICI-
ia A Los RU-
SOS Y COMPARE SU HAZA-
MA CON LOS CRIMENES DE
OTRAS NACIONES
Los aviadores rusos ovaciona-
dos en- Oakland.

Washington, JUNO 3D. En-
I'm telegrama mandado aver a
los aviadores rusos Chekaloff,
Beliakoff y Baibukoff, Maxim
Litvinoff ell Comisario de rela-
clones exteriores del Soviet,
les dice 10 siguiente: EN- este
momento cuando esa invenci6n
de la mente humana, la avia-
ci6n, manejada por ciertos pue
bios que Sc consideran a 81 mis-
mos europeos, Destroyer ciu :
dades y aldeas y matan hon.
bres, mujeres Y ninos con ell fin
de imponer a otro pueblo por
la fuerza un regimen e ideolo-
gfa que rechaza, vuestra he :
r6ica ejecutoria muestra a don
de Sc dirigen los pensamientos
" los esfuerzos del pueblo de
la Union Soviet. Tambien me
regocija Ell saber que Sc ha "a
bierto una Inca de comunica-
ci6n por medic del Polo para
unir a la Union Soviet Y los Els
tados Unidos. Vosotros habeis
creado I'm nuevo eslab6n Y pre-
parade ell terreno para una a.
migable competencia entire Ell
Soviet Y ell pueblo de los Esta-
dos Unidos, que puede enorgu
llecerse de sus brillantes triun-
fos en- la aviacion y explora :
ci6n POLAR"
A su llegada aver a Oak
land, California, los aviadores
rusos fueron aclamados por ell
pueblo, anunciando que trata-
rian de realizar mas tarde un
vuelo Moscou-New York.
Representando a la Asocia-
ci6n Aeronautica, ell brigadier
Gilmore concurri6 a la recep-
ci6n de los photos y dijo.
"Cualquier vuelo que comien-
ce en- Russia, pase por ell Polo Y
llegue a los Estados Unidos, es
una marca maravillosa."
Congratulated a los aviado-
res, ell embajador Troyanovs-
ky les dijo que estaban hechos
con ell material" de Lind
bergh.
Los cientificos les habian di-
cho a los photos que a los 5000
metros no encontrarian nubes;
pero ellos las hallaron a mas
de 5000 metros sobre ell polo
geografico. Ell frio no les mo-
lest6 durante la ruta. Trafan
de oxigeno Y caretas,
pero no t~uvieron necesidad de
usarlos. La mas baja tempera-
tura que hallaron fue de %
grades bajo cero. 81 radio fun
cion6 perfectamente en- TODD
Ell canine.
La gaceta., 1937-06-22
LA MILICIA A
LAS Jonas DE YOUNGS-
TOWN Y WARREN

Cleveland, JUNO 22.-La mi
licia del estado fue mandada a.
Yer por Ell gobernador Davey a
las zorlas de Youngstown v Wa
rren con instrucciones de man.
tener ell orden hasta que los me
diadores federales puedan solu-
Icionar la huelga del acero. FL
gobernador conferenci6 por tele
fono con ell presidente Roose-
welt Y este lie dijo que lie parecfa
justo y propio ell mandar Las
tropas a csc lugar.
Nuevas conferences serAn
verificadas ell microbes inter-
viniendo en- elias los executives
de las companies.
John L. Lewis Sc habfa diri-
gido a la secretaria del trabajo,
Sra. Perkins, pidiendole inter-
viniera para evitar que las com
panias del acero, por medic de
sus esp1as Y agentes, hicieran
otra matanza de trabajadores.
La orden del gobernador Davey
indica que las plantas cerradas
no podran ser abiertas. Lewis
anunciara hoy 81 ira o no a
Youngstown.
La gaceta., 1937-06-22
Como CARDUI
ayuda a las Mujeres

Cardui es una medicina pu-
ramente vegetal, la que mu
chas mujeres encuentran que
alivia los dolores de las funcio-
mes de la menstruaci6n. Tam
blen contribute a fortificar a
las mujeres que Sc han debili-
tado por n~utrimiento deficien-
tie, aumentando su appetite v
meJorando su digestion. Mu-
chas nos han informado de be-
neficlos duraderos obtenidos
de la asistencia saludable, v mi
trltiva derivada de tomar Car
dul. 81 necesita listed ayuda CO.
me esta, compre Cardui en- la
drogueria mas cercana, lea las
instrucciones y pruebela.
La gaceta., 1937-06-22
UN FASCISTA CATOLDCO
DESCRIBE LA ENTRADA
EN- BILBAO

blBOao JUNO ZZ.-El faSclSra
cat6lico Carney, correspondal
de un peri6dico americana, So
bre la caida o rendici6n de Bill
bao escribe: Entire en- Bilbao a.
companado por un grupo de CO.
rresponsales de peri6dicos tia
lianos. En- la calle de Zabalzide,
Angel Santamarina ,empleado
de una compania naviera, me
pregunt6 en- buen ingles que si
20 era americana. Frente al
puente de San Anton estaba ST.
tuado el Quartet general de los
comunistas. ALI habfa amonto-
nados muchos sacos de arena,
con nidos de ametralladoras. Sc
hacia fuego pero eel pequeno
grupo resistente enarbol6 prom
20 banSdera blanca.
Los puentes de San Antonio,
Ell de Hero, y Ell de Isabel III,
habfan sido volados. Despues
del puente de Isabel lit llegamos
al de Buenos Aires inaugurado
hace IN mes. Tambien habia ST.
do volado, causando averfas la
explosion a la Casa Ayunta-
miento.
En- la esquina de la Gale de
Bidebarrieta sali6 una figura
humana al encuentro de un tan
que que nos protegia Y critic:
Viva Espana. Era Jose Imaz,
captain de infanterfa que ileve-
ba once meses escondido en- la
carboneria de sus amigos dere-
chistas Francisco Arana Y Juan
Jose Lopez.
I'm grupo de Residences (de
traidores) destrozaba entretan-
10 la bandera tricolor de la Re
Gritaban unas mujeres "Viva
Franco y ell Ejercito insurgen-
tie, "que nos ha librado de IL
meses de opresi6n".
Encontramos muchos milicia
nos vascos leales que ignoraban
10 sucedido. SHemos ganado p?
nos pregunt6 uno de ellos.
70 les conteste que la ciudad
habia sido evacuada y que los
hn~srrgentes acababan de en-
trar. Sin vaciiaci6n gritaron:
Viva Espana,
Muchos hablaban de los as
uurianos, no ocultando Ell odio
que por ellos sienten.
Bilbao Sc rindi6 sin disparar
un trio. Dicese que los vascos
disponian de $4,000 para defen-
der la ciudad Y que 10000 de e.
Hos perecieron.
La gaceta., 1937-06-22
NOTkS OCLAE
(Por A. Montoto)
LA REINA DEL CONCURS(
MACCABEE

URSOI Varbeno Asturiana