The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-04-09

turn the completed work over TO
her. Now" he added not unkindly,
get out of here, and snap out of it,
son. We want you with us. Get
back into good standing"
IRON that time on, Matt knocked
l. on her Office door every morn
ing, and when his work was done
always handed it over to her. He
spoke very formally.
Here's the Glisten-T' copy Miss
Hennessy," or Have you something
for me to work on, Miss Hen
nessy?"
Poor Dot. She answered in the
same spirit, when all the while she
wanted to put her arms around
him and mother his wounded pride.
But she kept telling herself that
1t was for his own good. Her own
good, too.
It didn't take Dot long to spot
the weak point in his copy. The
ideas we're there, and certain
sharpness that characterizes the
touch of a good copywriter! But
lack of interest showed. The spark
was missing.
1t was as If he were telling the
readers about product very cour-
teously, to be- sure, and in proper
detail, but definitely as if he didn't
care in the slightest whether or not
they believed him. And then she
did something.
I'll keep my fingers crossed on
this" she said to herself. Dot
changed the copy. Here, there. a
word, now the structure of a para
graph. Just enough to make the
difference between a colorless state
ment of fact, and a god advertise
ment.
AS she turned the completed ads
over to the chief she said,
I've retyped this, Mr.. GILL;"
Nothing more.
Then one day Gill called Matt in
again. Been reading your stuff,
Clark. A lot better. Big improve
ment. Keep it up"
"THANK you, sir. I'm glad you
Il like it BETTER" Matt locked
surprised and slightly pleased. She
hadn't seen the ghost of a smile on
his face before for months.
And it had an effect. His next 10
ads needed no change. The tech
nique was there, and the spirit as
well. They completed the cam
paign, and when the prints were
pasted into the sample book for
final presentation to the client, the
boss called for Matt again.
well, son, here's the job. I'm
going to let you take these down for
an O. K. Better look them over"
Matt slowly thumbed through, and
as he did, the familiar crimson rose
in his face.
Dot shifted nervously in her
chair. Oh, if only he didn't get OBJ
stinate now, and tell rdr. Gill the
truth. Because, after all, his last 10,
the 10 that were completely his,
were much better even than the
ones she had fixed for him. Gill
stood up.
I've got to catch a train. Take
them down, Clark, when you've fin
ished looking them over" He left
the Office.
Matt looked at her steadily, and
there was shame and anger in his
eyes. He hadn't reached the final
10 yet.
$50 you had to butt in, did you?
Well. that's just dandy. I was just
about ready to apologize. Now I
don't care If we never see each
other again"
A weight seemed to settle on
her heart, and she went through
the rest of the day listlessly, and
at 5 o'clock went home to the little
apartment which was one of the
things Matt had disapproved of.
He thought she should stay at
home and commute. But her par
ents had let her take it, and take
1t she had.
CHE didn't know why she left the
~ door open. Usually she locked
it behind her when she got home.
But as she was getting something
together for meal in her tiny kit
chenette-a meal she didn't care
whether she ate or not, she was
aware of some ones presence in the
living room.
WELL" she said, where did you
come from?"
Il don't know what to say, Dot.
Except this. When 1 got down to
the clients, was ready to crawl
back to apologize. Then we looked
the campaign over. and he liked it
but he liked the final 10 ads best.
And I saw you hadn't changed them.
That made me realize what you
really had done for me-after the
way I'd acted"
He paused, and she saw something
in his eyes, that made the lump in
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somehow, closer to him.
Matt cleared his throat. "And
so. I just had to come here and
tell you. Dot, tell you know what
you've done for me, and tell you
how sorry I am. I suppose it's
too late, but I felt that I CO, d do
that much anyway" He stopped,
and moved his feet nervously.
Tell me, Matt. what are you
going to do about it?" There was
brave. tender laughter In her voice
and eyes. Matt needed nothing
more. There was a haven for him
In Dots small, but capable arms,
and he sought it.
Later-"and II you want to keep
on working. it's fine wit, me. I've
learned my lesson"
But the answer came. mo.
don't have to any more, Matt. I'll
just be Matt Clark's spark plug
THE END.
Copyright 1888 by Nsvs syndissts Co. me.