Evening star. [volume] (Washington, D.C.) 1854-1972, 1936-11-15
YULE bUY:EARLY
DRIVE IS MAPPED
Stores Open Christmas Dis
plays; Campaign to Be-
ain November 27.

Association has started its annual
campaign to impress the washington
consumer with the fact that there
are only so many more days left to
do Christmas shopping and save stores,
purchasers and the United States
mails from terrific last-minute
rush.
The association has mapped out q
complete program to further its COM
nonsense appeal. Although the
campaign actually doesn't begin until
November AZ, Christmas displays were
inaugurated yesterday In several toy
departments, and tomorrow will mark
the beginning Of decoration work in
store interiors. Exterior and window
displays will begin November AZ. &C
cording to the association plan.
The slogan Of the do-it-now cam
paign is Uncle Sam Says, Buy
Now-Msil Early" In this appeal
the association has the support and
cooperation of the Post Once De-
partment and City Post Once. Ad-
vertisers have been asked to use the
slogan In all newspaper ads through
out the campaign.
To make the public Christmas
conscious" as soon as possible, the
Shop Early-Mail Early Committee Of
the association suggests that all stores
decorate their exteriors with festoons
of laurel interspersed with colored
electric lights.
Features Of Campaign.
Other features of the campaign:
Five hundred metal signs, in five
eolors, depicting Santa Claus and the
campaign slogan, will be carried on
the fronts of street cars. For the
second year 700 cards emphasizing
the same theme will be displayed In
side street cars and BUSES.
Post once and Railway Express
Agency trucks will carry posters pro-
noting the early shopping, early ship
ping idea.
Thirty motion-picture theaters will
be asked to run a trailer for q week
during the campaign.
Radio talks on the advantages Of
early buying, etc, will be broadcast
locally.
The Goodyear blimp Enterprise will
display the slogan on its neon sign.
Among the activities Of the Post
Once in furthering the campaign
will be: To carry Christmas posters
on 100 mail trucks; to send out 5000
letters to school teachers to promote
the campaign theme among 10000
school children; to deliver to all re-
cipients Of mail in the District four
cards bearing the campaign slogan,
the headlines" for mailing, ETC.; to
provide stores with display cards CIV
ing headlines" and with circulars
giving directions on proper methods
of wrapping and mailing, and to dis
tribute $4,000 other pieces Of pub
licity singing the virtues Of early
mailing.
The Railway Express Agency Is
making available cards captioned
start Your Christmas Shipments
Early" to any store which will dis
play them, as well as do not open
until Christmas" stickers.
More Conventions Coming.
Washington's reputation as a pop
ular convention city will not be in
jured during the Winter months, ac-
cording to word from Curtis Hodges,
director Of the Greater National Capt.
tai Committee Of the Washington
Board Of Trade. Eleven conventions
that will be held here between De-
cember and February are announced.
The Planning Committee for the
Seventh World Poultry Congress
meets tomorrow and Tuesday at the
Raleigh Hotel. On Friday, at the
Raleigh, will be held the convention
OF the 7th Army Division Veterans
Association.
The American Public Welfare As
sociation meets at the Wardman Park
Hotel December 11-l3. and from the
28th to the 3lst of that month the
American Association of School Ply
sicians will have a regional meeting.
The Conference on Venereal Disease
Control will be held December 1880.
Conventions scheduled for January
Include the National Cooperative
Council. January 10; the Interstate
Assembly, January 1928, Mayhower
Hotel, and the American Association
Of Railway Advertising Agents, Janu-
airy 1916.
The National Rifle Association will
hold q board meeting at the May
flower Hotel February 5.
Warning on Charities.
From the Better Business Bureau
comes this beware" notice:
with organized, recognized charity
de. the Community Chest) staging
Its annual drive for civic support,
Questionable enterprises soliciting
funds supposedly for sweet charity
are again finding the public mind
open for their overtures.
Persons contacted by high pres
sure telephone solicitations for this
or that benefit, social work or chari-
table endeavor are requested to con-
tact the Better Business Bureau be-
fore making their donations"
BURROUGHS CONSIDERS
CONSTITUTION, CHANGES