The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-02-26

der sponsorship of watch compa
servative and dignif1ed.
The sponsor is going all the
way, too, with his innovation,
calling it Swing Time Revue"
The extent of swing" music on
sponsored programs for some
time may depend upon response
to this new series.
TIAVE sponsors concluded that
l. i good music is not profitable
commercially? After several sea-
sons, sponsorship OF the Metro
politan Opera has been dropped,
and Emo Rapee's Sunday eve
ming orchestra programs have
featured lighter music this win
ter. But the networks are pre-
senting more symphonic and
chamber music on daylight series,
and the Saturday Metropolitan
programs have been continued
without sponsorship.
For one thing, these programs
help sell radios to persons not in
terested in the ordinary CONNER
cial. At the same time, networks
and stations can point to pub
lie service" if occasion for de-
tense of policy arises.
TOWN HALL BULLETIN
Last week Fred Allen promised
Town Hall Tonight listeners a
talking bird, but Fred did all the
talking. The bird, Jack Benny
and Mary Livingstone are to make
delayed appearances at Town Hall
Tonight at on NBC-WEAF
(WLW). But If you tune in and
hear instead trained seal and
couple of political speakers, don't
be surprised.
Because Michael Raffetto was
i'll, the character of Paul Barbour
was missing from One Mans
Family scripts for six months.
Fully recovered Mr.. Raffetto is to
resume his part in the dramati-
zation tonight, NBC-WEAF
(WLW) at 7, and family party
in his honor has been written into
the script. Each member Of the
Barbour group will have some
special contribution to make to
Paul's welcome.
DROGRAM NOTES When
u Aunt Sarah of the Corn Cob
Pipe Club sings River Stay Away
From My Door," NBC-WJz
(W1RE) at 8, she really will mean
it. Rising floods are playing havoc
around Richmond, Va, where the
program originates; warm-voiced
solos by Connie Boswell and vocal
interludes by AL Bowlly are to be
featured by Ray Noble, CHS
(WFBNf) at $50; Warden Lewis
E. Lawes will take the story of the
Prodigal Son for his 10000 Years
in Sing Sing talk, NBC-WJz
(W1RE) at $50; the true story
behind the Gray Anthony bank
robbers capture is to be drama
tized by Gang Busters, CHS
(WFBM) at 9; more amateurs at
the indianapolis General Motors
show will be aired by WIRE at
$50.
Subzero temperatures presented
a peculiar problem to radio sta
tons. With declining tempera-
lures, it became increasingly hard
to keep the cooling systems from
freezing, and overheated tubes re-
suited. Billiards, cold and ice
tested the networks efficiency. 1t
is to the credit of chains and in
dependent stations that few pro-
grams were interrupted.
Latest studio news - Sigmund
Romberg's program is to be moved
from Tuesday to Monday evening,
Wal I'll ~. ItVM6hU
Petrie, of MIC won an advertising
firms second annual award for
good announcing amateur
radio stations throughout the
world observed period of silence
as mark of respect for their late
leader, Hiram Percy Maxim. =.
Kate Smith is to be George Olsen's
next guest star. /. Lennie Hay
ton, as conductor of Your Hit
Parade had to play songs other
people like, but now as music
director of Ed Wynn's shows, he
can select his own tunes.
Frank Mum hasn't been without
a commercial in 10 years
Frederick Montgomery Gwindell,
officious efficiency expert. has re-
appeared in Amos m Andy script
after an absence of nearly three
years, this time to pep up the man
agement of the boys grocery bust
ness :. a new Vox Pop game is
being manufactured, and is to be