davidaulloa/AmericanStories huggingface dataset:
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15
ADVERTISING

A few DAYS ago The Gastonia Gazette carried an
article reprinted from The GAINESVILLE, Wisconsin,
Gazette telling about the values and virtues of adj
vertising.
advertising took oatmeal out of the barrel iii
which mice slept and placed it in clean packages.
So it did to prunes and picket. 1t tok the orange
from the toe of the Christmas stocking, and made
it nations fruit food. 1t made the public finlcky
about the kind of bread it bought. 1t put dresses
on the market and took away the uncertainty Of
what to wear Advertising raised the standard of
living in millions of homes.
..What made a nation drink tomato juice and
as &or canned pineapple? What made TIE people
want canned soups and freshly baked crackers and
cookies in packages? Surely not by making better
cakes. cookies and crackers than anyone else but
by first making good foods and then telling the
stgmatic world about it in type and picture.
The above two paragraphs quoted from the
Ianesyille paper give an idea of the drift of the
article
How any merchant can argue about advertising
is Beyond US, in the face of such facts as listed
above. More potent arguments can be found near
er home There are firms in Gastonia which have
been made by advertising, and nothing else. They
have outstripped their competitors because they
PAoSNlNSN
record since coming to Gastonia proves that. There
is no other way to account for it. They will tell
you so.
And yet there are merchants who will argue to
the advertising solicitor that advertising does net
pay. We have only to- point them to certain well
established firms and stores which have exploded
that idea long ago. There are two kinds of values,
says the GAINESVILLE paper, that which is inherent III
the article and the mind value. Mind value is the
thing which makes two women argue over the rc-
spective merits of cheese, fur coats, or flowers.
Advertising impresses the mind the certain
things in life that may please There world be no
national distribution of thousand items of mer-
chandse if it not for advertising.
What advertising has done for shaving creams,
toilet soaps razor blades, tooth paste, shirts, col
lars, shoes, it do for any merchandise and any
business.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15

1--WE HUNDRED years before
L. Columbus ventured across the
Atlantic, a band of daring North
men sailed west in a fleet Of Vik'
ng ships, the largest OF which
vas less than 100 feet long. First
came Eric the Red, who returned
with glorious picture of a lane
ne called Greenland. Then 6
shipmaster named Bjarni sought
he land Eric had described.
Bjarni described the new land
on his return. and about the yeal
1000, Left, the son of Eric, gath
cred a crew and went in search
of this land. He came to rocky
snow-covered shore, went on to
land Of deep forests, and finally
arrived at a country that now il
believed to have been Nova Scotia
To prove that such explora'
tions could have been made in the
small sailing vessels, the North
men used, one such ship was
built in 1893 and crossed the At.
lantic under both the American
and Morse flags. This ship is pic.
tured on the scent stamp Of the
United States that was issued 'ir
1925 to commemorate the Tooth
anniversary Of the arrival oil
Morse settlers in New York state
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15

bedbugs get into Them You can
not afford to abandon your cell
lars because stray cats carry
fleas into them. You can not af-
ford to abandon your flowers
because plant lice get on them
And you can not afford to sur
render your community to politl-
cal pirates because they steal an
election, or two or three.
The politicians who stole that
particular election are chuckllng
and hugging themselves in glee
because they feel they have dis
couraged the very sizeable per-
centage of voters who want hon
est government.
Dear Ladies, and everybody else
who gets tired of fighting civic
corruption, don't give up the
ship. Remember your staunch
forefathers who shed their blood
and gave up their lives to give
you freedom under a republic.
That your freedom has been tenn
porarily taken away from you by
trickery and treachery is no rea-
son not to keep faith with your
fighting. forefathers by fighting
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15
LET THE RICH PAY 1T

That's what the common run of the thoughtless
often report as to what to do with the gigantic
tional debt that has been piled up-let the rich
pay it!
To be sure, they ought to pay their part, every
cent of it. No exemptions, no trucking to the
upper brackets is to be tolerated in matter o.
this kind in republic.
But when one analyses the statistical facts, it is
easy to discover that while the rich being soak
ed and socked by the prevailing governments OF
nation, State or community, after all, that has
been lifted from their earnings and holdings, ter
rifle load remains for somebody else to carry.
The total net taxable income-not taxes paid OF
all American corporations in 1888, was So, $780,.
e00, 900.
The total net taxable income of persons with net
incomes in excess of $4,000 was Sd, o00, 0e0, GEO.
This makes total of $6,500,0O0,000.
The total cost of government, Federal, State and
local. SIS, 500, 000 900 in 1888. Result If the
government had confiscated the entire taxable in
come of all corporations and all individuals with
net income of IS, 600 or more there would have re.
manned tax bill of $4,000, 000, 900 to be paid by
persons and businesses outside of these classified
tions-Chaplotte Observer.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15

costly building for a certain sum.
But the two ring contractors
were all ready to shoot when the
board called for bids.
That, dear Questioner, propa3-
w explains why only two pids
were received Tor putting up inc
building you mention; and why
those two bids were from con,
tractors known to De associated
with the ring. 4.,,,
And why were two contractors
permitted by the ring to BID -
Why not just one?
To give the appearance OF conf
petition. 1t was probably all
arranged in advance which Of the
contractors would get the job, The
ring boss likely said to them,
Now, Bill, you let Jake bid low
this time and get the contract
II is his turn. You had the IN
cincrator contract, you know. ,
"For ways that are dark ana
tricks that arc vain," the Amerl-
can politician makes a heathen
ChinGe look Ike dimes worth
of Wampum.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15
BEHIND THE SCENES
I'M WASHINGTON
by RODNEY BUTCHER

All this odds to pcrplcXity OF
congressional candidates. Picture
a candidate with 100 Townsend
Gibbs shouting 1T him from ore
side, and 100 NUSJ clubs shouting
at him from another, to say noths
ing of Technocrats, patriotic soci.
cites, organized ex-soldiers, farm
groups. labor groups-all shouting
at once and all shouting something
different. In 1886 the life of q
candidate will not be a happy one.
SPEAKING Of Technocracy. it's
~ not as dead as you might think.
From a natiE.ial headquarters in
New Yorl.. at least one organizer.
A. I. Margolis, is touring the coun,
try actively, and Howard Scott. the
founding father. is also due for a
lecture tour this spring.
Here, too, the movement is based
on local and state organizations.
all seeking to bring about "The
Technate." which is what we will
have when the Technocrats are nut
in charge.
Gen. MALIN CRAIG has been
~ U. S. army chief of staff for
only about four months, but in that
time 2Y general officer appoint.
ments have been made. Maybe
that's to get ready for the large
scale army maneuvers scheduled
for the coming sumner.
Six sets of "war games" are to
be played, two of them involving
large units, to get that experience
in handling large bodies which the
American army has always con-
spicuously lacked.s
Last years maneuvers in the
east showed that there was room
for improvement in this field. The
winter air maneuyers just corclud-
ed in New England are only the
first of q series.
Copyright. 1895, NEA Service, Isc.l
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15
AN OLD TRICK

"Please explain thing to me,
writes a questioner. "Recently in
nv community bids were opened
for the construction Of a large
public building, but only two bids
were received. Both were from
contractors known to be affiliat-
ed with our local political ring.
With business so dull and work
50 slack, why did not other con-
tractors submit bids for putting
up that huilding?'
Here, dear Questioner, is the
way, the thing is usually done
and the way it probably was
d0le in The case you mention:
.As,soon as the board which was
appointed by the ring to have
charge of erecting the building,
received the plans from the archi-
tect (who of course was a ling
architect, and rebated the ring a
portion of his fee,) this board Sc
crctely called in two ring contrac-
tors accustomed to contributing a
percentage of their profits on
public jobs, and let them study
the plans and prepare their esti-
mates for bids.
When the ring contractors were
prepared to make bids, the board
then publicly advertised for bids;
but made the time so short in
which the bids must be submit
ted that no contractor who had
not previously studied the plans
could make an intelligent bid.
Should he make q bid, he would
simply be making a wild guess.
Capable contractors will t
make wild GucSscs on a big job.
They must know, or think they
know, what they are doing before
they bind themselves to erect 2
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15
BY RODNEY BUTCHER

BY RODNEY BUTCHER
>EA Service staH Correspondent
WASHTNGTON.-Just when the
" Townsend groups had gotten
'airly started on their dis.rict.by.
district campaign to elect Town.
senders to Congress. somebody de-
,Oyed them down the Third Party
alley. at least long Enough to create
some atmosphere Of uncertainty.
Representative McGroarty, Of
California, sponsor of Townsend
legislation in the House, was one
Of the first and most vigorous Oh
iectors to the third party idea. He
saw that. district by district, an
organization like Townsend's can
make great progress. The Anti
Saloon League proved that.
But McGroarty saw that a ma.
tional ticket might we'll snow the
movement under so bally that it
would never recover. With Dr..
Townsend recuperating from a
light illness in a western hospital,
this question seems to await a
DEFINITE answer.
In the meantime. Father Cough
Inns National Union for Social
Justice is not making the same
mistake of a third party Irritation.
It is operating on the district.by.
district plan, and is bringing into
activity the local clubs that can
turn the heat" on congressional
candidates.
Several large Ohio cities re-
ports $50 units of from 100 to $50
members each, already, operating.
Orders from Royal Oak to state
directors have led to tightening I'D
and increasing the size Of what
had heretofore been rather loose
local organizations.
The divorce from party politics
has been emphasized by Cougblin
himself in barring congressman
or politicians" from holding kew
positions in the local organiza-
lions. .'.. ..'. 1T $50
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15
D.,;.,telv Balanced Turbines

So deIicately balanced are the
oh Giant turbines in the Qucenston-
Chippewa hydroelcctric plant ID
canada that, after the SIuice gates
are shut, their wheels will run on
momentum, unless the brakes are
applied, for more than - hours
C. c. Foster, Maplewood, n. j., ID
Golfers Weekly.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15
Just Two of Those Things
By WICKEy WAMB0LDT

until you regain your freedom.
People are not free who are in
the grip of political gangsters,
nor are their homes and children
safe.
Be faithful and courageous.
Not only vote next time, but see
to it that others vote.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15
Wait
q
Minute,
Please
By
Noah
Hollowell
TILE AIR WAS chilly and a

THE AIR WAS chilly and
how and some men took advantage
of the warm stove in store. me
bow was patterning after some
older fellows and rolling his own
cigarette. .u,orr.
Won when YOU go homc?" | quer-
led.
"She's dead"
"Your daddy, then" -.
"He smokes and cans smell
That implicate- TOO much Tor
anv daddy to think about to re-
ouirc discussion here.
INSIDE THE door, h C
snow was deep; the air was chi NH
Iv. business was at stand sui
and so the following was enact
ed: 4 box about six inches Mgn
served as a table. 4 chair accom-
modated one, a shovel another, a
box another and the fourth got
down on his knees while an lnn0-
cent card game went on tc Whiie
away the time in place OF Dusi-
Worse things than that have
been done to forget the cold; TO
he sociable or to forget that there
was no business Immediately IN
view. When snow, rain and other
things beyond our control stag
nate business and make us blue;
wouldn't it be a treat to tattered
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15
Roth PARTIES SILENT ABOUT
CHIEF ISSUE
Bv BRUCE CATION

It begins to look as if the American cleo
icrate were about to treat itself TO !ce
,pectacle of a presidential campaign m
which the principal issue is ignored by the
common consent of everyone involved.
To get a parallel, you would have to
imagine the campaign of 1860 fought our
without a single mention of the issue OF
chattel slavery.
Todav's principal issue, of course, is that
of unemployment. ...-....
You hear precious little about it IN tic
preliminary skirmishing. Instead, you get
fine words about a more abundant life,
balanced budget, inflation,e security, the
road TO Moscow and a tolerable WeH.
rounded whole. And while these things
are interesting they do not go to the root
of the nations most tremendous prooier'.
No one knows exactly how many uneP-
DIoved people there are in America today.
The best estimates seem to agree that the
total is at least 10000, 900. This, it is true,
is 2 drop of some four or five millions from
the depression's worst; nevertheless. 1t
represents continuing, unsolved problem
which is nothing less than appalling.
Here is why it is appalling. Not only does
orr country contain more people thar live
in Greater New York who are unable to
support themselves; there is every reasDh
TO believe that even when our lnCustr'al
machirs~gsts back to normal, the vast ma
iority of theseapsOple still viii be without
work
We have reduced the depression's peak
in unemployment only by about one-third !;
but we have gone probably three-quarters
of the way in overcoming the slump IN pro-
duction. And, unless our progress through
the remaining quarter cuts down unem-
plovment at an infinitely greater rate than
did the progress through the first three
quarters, it is as certain as anything can
be that even when we are producing on the
old pre-depression scale again, our uneni~
ployed will still number we'll in excess OF
100000.
In the face of this, problem, all otheE
problems of the day look small. we SIM
ply cannot go on indefinitely with tnaE
load of iobless men on our backs. I'VE
can't balance our budget until we can cut
relief expenditures; and we can't cut re-
lief expenditures until the people VINO are
on relief go back to work Unemployment
is the key log in the whole jam.
But who would realize it, to listen to the
campaign talk? You would hardly kno"
that we had any unemployment any more
From neither side has there come any agr
that our dominant politicians are disposed
to tackle the issue fearlessly. We get fine
words about every other conceivable issue
That, perhaps, is the most discouragme
sign of the day This problem won't bt
solved unless we give it our best thought
And how are we to do that, If IN the press
Dental campaign it is ignored entirely?
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15
Oldest U. S. Printing

The first piece OF printing TO De
dime in the United States was
broadside published in 1869. 1t was
nrinted on the press Of Stephen
Dave at Cambridge, Mass, and was
entitled "The Freeman's Oath"
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15
STAND YOUR GROUND

A group of women were dis
cussing a city election in which
they had worked hard and lost.
They said they were convinced
that the election had been stolen
by the local political machine,
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15

and that never
a G al n would
they have any:
thing to do with
politics n o t
even to vote.
n 0 w, n O W,
L a d i e S, a n d
everybody else
who feels the
way you do!
That is no way
to feel or to
talk. Y gu can
aot afford to give
up your homes
because rats or
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15

"Stromboli is one Italian volcano which
punctuates constant activity with sporadic
violent odtbursts." But Mussollm can climb
a balcony, too. .... ,'.r-~..
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15

Piahuy, north central state of Brazil finished
1885 with cotton crop of 4O,4OO bales, slightly
better than 1884, and 500 bales better than 1898
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15

In message to Congress, President
Roosevelt recommended repeal of the co..
ton act, tobacco act, and potato act, but in
adyertently failed to mention the sister one.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15

Another famed name fingers on in the
entertainment world. First, it was Norma,
then Constance; now. its Eugene. ,.a..,.,s.,.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15

Peat moss from the moors of Germany is being
converted into fuel. ......
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-02-15

Downright. 1896. NEA Service. 1nc)
Evening star., 1936-10-14

stances, extending degree OF govern
mental control over the industry even
in peace time, and converting NUM-
tions concerns into public utility COM
panies. 1t also recommends govern
ment supervision of all contracts, and
a stricter control of exports.
The report Of another British royal
commission brings into the headlines
again one of the most interesting OF
British institutions, one of the most
effective instruments devised by any
country for intelligent, democratic
government.
The Macmillan Commission, ap-
pointed in 1929 to inquire into finance
and industry, reported, after two
years, in a 3OO-page manuscript, which
did much to clarity British economic
thinking. On the Macmillan COM
mission, men of such divergent views
as Mr.. Ernest Bevin, the head Of the
most powerful British trade union;
Lord Bradbury and Cecil Lubbock
of the Bank of England. j. M. Keynes
the leading British refiationist: the
almost equally radical Prof. Gregory
Of the University of London and the
liberal, Reginald McKenna.
Sets Critical Standards.
A great deal Of what is being said
in this country for and against Presi-
dent Roosevelt's monetary and budget
policy simply could not be uttered II
such a body as the Macmillan Com
mission had ever issued a similar re-
port with comparable publicity. Fol
such reports set standards of criticism
The Macmillan report analyzed the
working of the gold standard through
out British history. 1t took up the
whole history Of the money system
and evaluated the extent to which its
existing policy was meeting defined
objectives. 1t made definitions and
proposed goals with which no con-
siderable body Of opinion could be in
opposition. And then it made con-
crete and alternative proposals, judi
cially weighed the advantages and dis
advantages to be found in each. The
report was issued in 1881, after two
years of study. and it advocated re-
tanning the gold standard, under all
the conditions then existing, but II
indicated that devaluation, given other
Evening star., 1936-10-14
On the Record
America Needs a Brain Trust Working for the
People, Not Political Parties.

conditions, might be advisable, and It
proposed dissociating the question of
the gold reserve from the note issue
and holding the gold reserves solely
to meet temporary deficiencies in the
balance of international payments.
Similarly, the May Committee, ap-
pointed to investigate the unemploy-
ment insurance and relief fund poll
cies, made report after months which
led to considerable reorganization.
Several coal commissions. and notably
the one under Lord Sankey, produced
far-reaching changes in the coal In
dustry.
America Needs Advisers,
What disinterested citizen, following
the present campaign, does not long
Ior an opinion on vital issues in which
ne can have some confidence? De-
mocracy desperately needs advisers.
we need clinics of advisers, and in
stead we get purely partisan opinion,
or opinions not subjected to intelligent
oenate. What is the truth about the
PRESIDENTS monetary policy? If we be-
ileVe Col. Knox, or read Parker Willis
IN the American Mercury, We shud-
DER before the abyss Of imitation and
bankruptcy. And then we learn that
russell Leff1ngwen of j. P. Morgan
TO- does not agree with Willis.
what are the best methods Of soil
conservation? On the whole conserva. .
tlon question. we yearn for an express
sion OF expert, non-partisan, disinter-
ested opinion. We know what the or
gained groups OF the country think,
whether they direct party or a lobby.
But most OF LIS are honest citizens,
desperately anxious to do the right
thing. genuinely willing to subject our
immediate personal interests to the
larger welfare. providing that there
Is court Of opinion to which we can
with confidence appeal. We want coun-
sci. We want, actually, some brain
trusts. But We don't want New Deal
brain trust, or Republican brain
trust. We want one that represents a
consensus Of the best obtainable opin-
ions. regardless Of party. We do not
want to choose between Ralph
Robey and Rexford Tugwell, be-
cause, to tell the truth. We don't have
much confidence in either of them.
We want definitions, objectives, cri-
terra, standards. alternatives.
U. S. Wants to Vote Policy.
Most Of us don't belong to pressure
groups of any kind. And We are sick
and tired Of having our policies made
by them. We read with relief and
pleasure that Gov. Landons criti-
cisms OF the administration social
security bill were based upon a report
written for the Twentieth Century
Fund. But We wish that his economic
ideas had similar disinterested and in
telligent backing
The idea Of the disinterested COM
mission f1ourishes in England for
many reasons. In the first place Eng
land Is a small country. and has al
most the atmosphere Of a family.
Political tolerance goes much deeper
there than 1t does here. II a man is
an Englishman another Englishman
is prejudiced in his favor-even il he
is Communist And this Is even
truer If they are both Scotchmen.
tcopyrisht. 1866
Evening star., 1936-10-14

explanation there only about two Democrats in
Osceos County explanation dscloses the secret Of Mr.
campaigning He arises until about
breakfast reading
serward and plan follows practice
on trips fresh while those
down.
The sound autopsy on Coughns performed
John Ryan of Catholic University
generally viewpoint Of most churchmen
Mg Ryan a distinguished teacher whose tords carry more
authority than which hare been lered against
Fathe
political that Father Coushn has been
c down inch b inch for him Singer midget
Supreme have circular sent out apparently
business against Court during the next
four years. .,..,o..,