The Waterbury Democrat., 1936-07-23
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 W kIIN1CTONi V noDNGv puTcHER- meesnt Wnshingtsn CorEe- sponesnal
Farley Offers A Best Seller"
 A$lNACOpy

Washinktcn, July 2s--It wouldn't ook nice for the democratic na- anAl e0mmittee to aegess govern
 tnt ogfIcials for the campaign 1nd and try to collect. In fact, heEo would be . terrible roar Ah0ut t.
 III when the committee goes Into the publishing business, charg- tng high prices at . fancy profit nlId soliciting the better paid New DeaI empIoyes as its customers, that's presumed to be something clgs again.
 And e some thousands of Ofn- niafB h the higher salary brack. n1s agO hearing from W. Forbes NaeEsnm, the committee tTeaSureF, Waae offers them . chance tO buy one e Haoro copies of . deluxe, nReslaentlally autographed Dem. 0esaslo Convention Book at SlOe 0 eoDy.
 These's nothing compulsory about ft. oR course, but recipients of the nfler are rather more than likely to be impressed by the fact that the Ngospecttis comes to them by regis tered mail. with return receipt re- auested.
 TO tell the truth many of them are regarding 1t as an attempt at q 'ishakedown," differing only in method from those of previous ad. ministrntIcns, when word used to bs whispered down the line that holders of the better jobs were ex- pected to contribute tiny percent ages of salary.
 Smooth Sales Talk
 Dear MF. -" writes Morgan, presumably with tongue in cheek.
 'sThis is an invitation for you e join with . few of President Roosevelt's friends who have asked us Co prepare for them Q deluxe edition of the democratic conven. ton book of 1886.
 ~The edition absolutely limited e e,EoO copies - will be tndIvidu- ally autographed by the president eeFlaIly numbered, leather bound, and stamped in gold with the murchaser's name. 1t contains, mNaomg other priceless documents, the masterful and now historical acceptance address made by the president at Franklin Field on June @.
 'sThe promptnesS with which you sign and return the enclosed order form will determine the serial mum" bes of your copy. which will con. stltute an imperishable record of ycsig share and part in the Rooges welt administration.
 ~This opportunity which is offer- cd you to become registered sub. ocriber will not be open long. You wiik I know, be proud to join with Che party leaders, who conceived the dc luxe edition, in making 1t Q success.
 'sYou must act at once. however, to Dc included in the company of these who may possess this volume. All the necessary forms for your O60Sk UKV SASiODSd'
 
 Only 925 Down
 Just to make 1t easier. the buyer can pay on the installinent plan 92s down and 426 on each of the next three government paydayS.
 Mcrgan's letter and order forms are accompanied by an attractive bound prospectus similar to those used to bailyhoo big encyclopedias, wrapped in . black, gold, and white cover, which tells you What the cabinet members think about" the convention book.
 Every member of the cabinet except Secretary of the Treasury Henry Morgenthau contributes . signed endorsement, on official de- psrtment stationery, of the de luxe edition. Whether MOrgenthaus absence from the lineup has any thing to do with the fact that he has been more active than certain ether New Dealers in dlsc0urag. Ing "undue" political activity among treasury employees Is not known.
 @An extraordinarily interesting, aa well as beautiful, compilation" " gayg Attorney General Cummings
 s.Eurthermore," says Secretary of Agriculture Wallace, T believe that this iS 8 far more democratic method of raising funds than by replying tthat's the way it was written and reproduced) upon fa- vCEs from special interests" It Sounds Profitable
 The book carries explanations Of kiae workings of all the government departments and many handsome pietures. Assuming the original cost to have been 326,000, which aeems high, the return to the cam- ualgn chest from 2500 copies at 9i00 q crack would be 9226, ,000. But many ordinary copies have been sold at o1HO and big money comes from The advertising. with which the book is packed, at from 12,000 to e5b00 c page.
 Many of the country's largest enrporations are represented and ndvertislng solicitors are asaid in some cases to have suggested that space buyers might have an easier fime getting government business than would non-advertisers. (couyright, 1030, NEA Service, Incl - - Mls94El @ e!s!4l1!1sl)