Henderson daily dispatch., 1936-11-20
Christmas Trade TO Be
Best Since Boom Period,
Is Forecast of Babson
<Continued from Page One.>

when he does not know what the fll-
ture will bring. A business man. how
ever, is not warranted in continuing
his old policy when he does know
what is ahead Of him. The last four
years have been years Of confusion
for business. The country has been
passing through n period OF transit
ton. Far-reaching legislation has been
enacted which has neceSsitated radi-
cal changes in business policies. On
the top Of it all, some felt there was
a possibility that there would be a
turnover of administration this year
and wholesale throWing-out of the
New Deal.
On November third the voters of
the nation settled the question. No
business man can now give uncertain
ty SIS an excuse for inaction. We all
know what is ahead for the next two
years anyway and we probably know
what is ahead for the next four years.
The great majority Of the people of
this country are happy with the out
come of the election. There is, of
course, a minority who are not salts
fled with the result but they know
what the result is. They should have
sense enough to capitalize on the sit
uation. Hence, the uncertainty ex-
cuse now no longer holds water.
Keep In Style.
The Democratic landslide means
easy money rates for some tine to
come. Spending will be continued.
The cost of living has started to rise.
While credit initiation has begun, the
chances are GA that we may have cur
rency initiation. With such an outlook
business men and investors are cut
ting off their noses to spite their faces
when they say: II am scared to death
cy the election and I am just going
to sit tight" Nobody can get rich on
money in the bank at two per cent.
High-grade bonds yielding IL per
cent may be just as dangerous as com
mon stocks selling 10 to so times earn
ings. SURPRISES in company treasures
draw no interest but they do draw
big tax bills Now is the time for &C
tion-not for sitting tight"
If you own a dry goods store and
fashions turn to rayon what do you
do? As good merchant you stock up
with rayon irrespective OF whether
you like it or not. On the other hand,
what do you do if the trade suddenly
changes to worsteds? IF you are a
good merchant, you do not argue with
the women but carry . good line of
worsteds and sell at fair price. The
day we know that the styles have
turned from the policies of the Re
publican party of the 20s to the New
Deal policies of the 30's. Whether you
like the New Deal fashions or not,
you better play ball or retire from
business. Do not let your business
wither and rot because you refuse to
shift with the trade"
Not Question of Principle
This does not mean that a man
should sell his principles for a mess
CT pottage. A druggist has no excuse
TO bootleg liquor to make money SIM
ply because people temporarily want
liquor There are broad fundamental
principles on which we shall courage
ously stand even if our pocket-books
suffer thereby. Yet an impartial analy
sis Of the Democratic program shows
that many of the hard-fought pro-
blems are not questions of principle,
but rather suestions of policy. For ex-
ample the real fight is not SO much
| ae to whether or not the government
shall spend, but what group shall
benefi. frcm such expenditures.
There is no sense in arguing with a
tidal-wave. Money is looSening up
with a rush. Financial publications
are cramme9 laily with notices Of d.
viderd boosts or year-end extras Cor
porations not only are distributing di-
vidends to their stockholders, but are
voting -onuses and pay increases for
their employees. There are over a
million more jobholders today than a
year ago, while payrolls are five to
| 10 per cent higher. The average farm
community's income is today 10 to Is
per cent above last November. All in
all, purchasing power this autumn Is
at q new high since 1929.
Shop Early This Year
The stream Of dollars coming out
Of hiding brought about tremendous
improvement in public sentiment. Two
years ago only the best informed peo-
pie realized that business was on the
upgrade. A year ago it was obvious
to everybody that we were rapidly
| gaining ground. Today it is apparent
/