Imperial Valley press., 1936-03-06

competition with The Phoenix,
Blythe road.
The chamber has distributed and
enclosed with is correspondence
much literature relating to the San
Diego Exposition, realizing that it
has & considerable attraction and
can be made the means of bringing
many motorists through Imperial
Valley. Similarly, the chamber
staff has worked in the interest of
TIE Circle Tour association, which
organization OF the hotel men has
been popularizing the magnificent
500-mile tour from Los Angeles to
FL CentrO, TO San Diego, to Los An
geleS.
Reimprovc Road
In its efforts to promote travel
through Imperial Valley, the cham
Der has been insistent that the IN
kOpah Gorge road, or the Noun
tain Springs Grade, should be re-
improved or realigned. thus remov-
ing a "bugaboo" The supposed
danger of the Mountain Springs
grade has been used widely by rival
roads to decrease travel through
Imperial Valley and send it over
their own route.
The El Centro chamber has been
one of the most consistent workers
for the final completion to a high
construction standard of all state
primary highways within the coun-
ty, and with the finishing a few
days ago of the Trifolium Canal.
sector, a few miles west of West
mOrland, the state primary system
within Imperial county, with the
exception of the Mountain Springs
grade itself, may be considered as
virtually complete, and built gener-
ally to the highest modern highway
standards.
One of the new and important
road projects in Imperial county
has been the so-called West Side
highway, extending north and
south of Westmorland. The cham
Der was active in promoting this
road, which when completed will
be virtually another great through
arterial, traVersirg Imperial Valley
from north to south. 1t is now un-
der construction.
In its efforts to promote motor
travel through Imperial Valley, the
chamber committees have had to
interest themselves in the import
an matter of highway directionaI
SIGNS. Several such signs are main
tanned by the chamber in Imperial
Valley, urging the passing motorist
to make his sOjOurn in Ell Centro.
Like signs have been installed and
maintained at such stratgetic iunc-
ton points as Phoenix and Coach
ella, and the chamber has shared
III Such signs as far east as Tucson
ana LordSEurg. At the present time.
It's directors are interested. with
other communities. in the establish
n9llt OF an information station in
Jhe city OF LordSburg, N M. to di-
rect the motorist through Southern
Arizona and ImperiI Vallay in pref
elce 10 other competing routes.
Cail1ornla state parks, because of
ther attraction to the tourist and
10 motor travel, as well as their
fecreatIOnal facilities for our own
people, have of necessity had a
place IN the chambers program of
activities. Chamber directors have
long advocated the establishment
of the greater ANA state park
which would include the Vallecito
area and connect the present Gu
yamaca state park with Borego
state park and the shores of Sal
ION Sea, making one great continu-
Gus state park of a million acres
Of highly scenic desert, with Ell
Centre as its eastern gateway. For
the same reason. the chamber has
supported most actively the de-
velopment Of Sandy Beach at the
southwest side of Salton Sea. and
the road leading thereto. and was
the first organization to envision
this project of beach and road. The
great success Of the Mid-Winter
Outboard Regatta, a few weeks
ago. proves the soundness of the
plan,