The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1936-01-27
SOME PLAIN TALK FROM
THE TIMES-NEWS

Referring to local business conditions, we
believe it is true that the better feehh&
which seems to prevail in this town anu
section is probably based in large part on
hopes and expectations for the future, III
stead of the actual record of business for
the past year. The people of this area are
expecting conditions to improve, for them'
REGARDLESS of what may transplre IN the
country as a whole; but, of course our cltl-
zens realize that general conditions else
where must remain reasonably good If this
section is to prosper, due to the fact that
so much of the prosperity of the section Is
based on business from the outside.
With its own business as an example the
Times-News would not be warranted IN do
ing any Dragging about last years bust
ness: but. at the same time, it has no good
reason for sounding a pessimistic note.
One development of the past year that
is greatly encouraging to this newspaper Is
>Iae showing made in its circulation depart
ment.
The Times-News' circulation department
last year enjoyed the best business in the
history of this newspaper; and as the rec
ord was written in cash receipts, its signltl-
cance cannot be discounted.
IF this showing means anything, it means
that the public in its territory approves this
newspaper, its policies and its record OF
service to the town and county and adJoln-
ing territory.
ri T:x.o- No,,,e - roo Il hv q m iOritV of
the people of the county, and their atti-
tude, strictly according to the record OF the
cash they expended for this sheet, gives the
complete assurance that they are sufficl-
entity we'll satisfied to enable The Times
News to maintain and increase its clrcula-
ton and to increase its cash receipts IN the
circulation department to a point above
anv reached in the nine years this paper
has been published.
Those who are interested may give the
matter a little thought and arrive at their
own conclusions. > -
The Times-News regards this record as
very significant, for example for business
men-particularly local business men. Inc
Times-News has, and is readily able to
prove that it has, an unusually high aver
age of circulation coverage, which is fact
that no progressive business man can al
ford to overlook. In other words, Inc
Times-News, Hendersonville's daily news
paper, is the one outstanding and upstand-
ing advertising medium in the town and
county. No wise business man will ignore
that fact, or fail to take advantage OF the
opportunity it offers him.
There may be, also some other classes o
citizens whose interests may lead them to
ponder the fact that the people read The
Times-NewS and are reasonably we'll dis
posed toward this newspaper. By which
statement we do not mean to intimate that
all who read this newspaper, absolutely
and unqualifiedly approve OF everything
it does and says. Quite number of OH
readers, We suppose, often disagree with
the views voiced by The Times News.
We do not believe, however, that good
and intelligent citizens will continue to pay
their cash year after year for newspaper
they do not believe to be honest and wor-
thy of their patronage. We have reason
to believe that the thousands of good citi-
zens of our territory who are our patrons
have confidence in The Times-News and
respect for it. They. believe in its honest
purpose to give them NEWSPAPER
newspaper that prints the NEWS-and