davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1936-09-29

between 7 p. m. and 7 a. m. and
that four loading zones be provided
in each block on Main streets for
front door deliveries. Entrances
blocked by parked automobiles often
makes alley delivery impossible.
Scriven said he would take these
suggestions to the other city coun-
cilmen at their meeting October 7,
and explain the interest shown by
the companies and their drivers.
The problem of handling double
parking on the principle downtown
streets was discussed but this regu-
lation is handled by the state where
Main street is concerned.
The new ordinance will not be-
come elective until 80 Gays after
October 7. It's enforcement was
turned over to Traffic Officer Frank
Smyer.
Imperial Valley press., 1936-09-29
Moscow to Seattle
Air Route Mapped

MOSCOW, Sept. 29. W.P)-A Mos
cow-Seattle air route across Siberia
was mapped today by officials in
preparation for regular service
when conditions permit.
The route selected extends from
Moscow TO Krasnoyarsk, Yakutsk.
Oimekon Bay, Gizhiga, Anadyr ISL
berian COAST, St Lawrence Bay
CGering Strait, Nome, Fairbanks,
White Horse and Seattle.
The distance is 7203.6 miles.
Imperial Valley press., 1936-09-29
LEGAL ADVERTISEMENT
NOTICE OF TAXES

NOTICE is hereby given that all
taxes for the fiscal year Of July !,
1886 to June 80, 1887, in the City Of
FL Centro are now due and payable.
That all taxes upon personal
property and one-half Of all taxes
upon real estate, mortgages deeds
of trust, contracts or other obliga-
tions by which debt is secured up
on real estate viii become delin-
quent upon The last Monday in Nov
ember next thereafter at five o'clock
p. M. and that unless such taxes
are paid prior thereto ten per cent
will be added TO the amount thereof.
That the remaining half Of the
taxes upon real estate, mortgages,
deeds of trust, contracts or other
obligations by which debt is secured
upon real estate, viii become de-
linQuent upon the last Monday in
April next thereafter, at five O'Clock
p. M. and that unless such taxes
are paid prior thereto, five per cent
will be added TO the amount there
OF.
That all taxes may be paid at the
time of the payment OF the first in
stalllnent as herein provided.
That taxes may be paid at the
City Hall 10 the Deputy Tax Collect
or, between hours of eight o'clock A
M, and five o'clock p. NJ, with the
exception OF Saturday and on which
day the hours shall be from eight
o'clock A. M, to twelve o'clock noon.
Dated this 2sth day OF September
1895.
J, STERLING OSWALT,
City Tax and License Collector,
City of FL Centre, California
lS29-O6)
Imperial Valley press., 1936-09-29
Future Farmers in
Ell Centre Awarded
Hon0rs at LA. Fair

First place in dairy cattle judg-
ing and fourth place in livestock
judging were the honors brought
home by the El Centro chapter of
the Future Farmers of America
from the Los Angeles county fair,
Pomona, Saturday.
The dairy cattle team consists of
Eugene Bucket, Bob Frocsal and
Henry House; the livestock team,
Of Jack Adams, Lloyd Edgar, Olin
Derrick and Stanley Russell.
Future Farmers from all parts of
Imperial Valley press., 1936-09-29
uture Activities
Occupy Members of
Junior Chamber

Discussion of future activities oc-
cupied the members of the Junior
chamber of commerce at their regu-
Aar meeting Monday night at the
California hotel.
Plans for the annual football din
ner for the coaches and captains of
the valley teams were discussed. No
definite date has been set but the
affair will tax place within the next
two weeks.
The annual Halloween Frolic
Ocober 81 and the outboard motor
Imperial Valley press., 1936-09-29

TIE HAS BEEN California rancher for 25 years. A
Ill specialist in of the Vests newest big fruit
crops. .Aleader production methods.
Yet in his home and family life, W. E. Spencer still
holds to many old-fashioned traditions of the South.
For he is Southerner born in Arkansas Seldom with
out guests is the hospitabe Spencer ranch at East
Whittier
Young Spencer grew up in the saddle, ranging the
wild Indian Territory He has farmed with cattle corn,
cotton and wheat.
In 1912 he moved to California and got into fruit
growing Today Mr.. Spencer heads up an orchard bust
which ranks high among the States largest growers
of avOcados.
Seeks Fair Profits for CrO,oers
He likes to help promote the kind of farming which
improves natural farm for future genera
tions Also, he is marketmnded vally interested in
increasing present profits for growers
These the reasons he is willing to devote count
less hours to extra jobs official of several pro-
ducers' organizations.
Il learned boy that the farmers hardest task is
not to produce but to sell his crops, w. E. Spencer
told me- Selling is always the key problem.
I'm the early days of the Southwest saw the grower
at the mercy of the commission men. saw the con-
sumers dollar largely divided up{ among those who
played minor parts in roundabout system of dstrbu
tion Right then became converted to simpler more
direct ways to take the farmers crop the consumer
Imperial Valley press., 1936-09-29
Hollywood
Film Shop

HOLLYWOOD, Sept. %. UP)-
Limber-legged Fred AStaire laughed
at reports he'd split with Ginger
Rogers, golden-haired partner in
fildom's top dancing team, ana laid
a gossip ghost that has haunted
Hollywood for months.
Not a chance" said Astaire, who
has just returned from a vacation in
England. 1T is true We don't want
to be typed solely as a dancing
team, but there has never been
any question between us that we
will continue to make pictures to-
gether."
Rumors Rogers and Astaire would
dance their separate ways began to
fly last spring. when Astaire baked
at RKO's production plans ana won
an agreement to make no more than
two dance specials year hereafter.
A short time later Rogers obtained
a contract revision limiting her pic
lures to four a year and providing
she should be starred alone in two of
them.
Astaire's English junket revived
reports the team was washed up.
Gossip said the dancers mission was
to persuade his sister, Adele Astaire.
LADY Cavendish) to enter pictures
as his new partner.
It's all absolutely unfounded,"
said Astaire. Adele isn't even
thinking of pictures now, but if We
did do one together it wouldn't
mean an end of my work with Miss
Rogers"
which is probably aces with the
studio. An Astaire-Astaire picture
would undoubtedly clean up plenty |
but, on the other hand, the Astaire-
Rogers team is so close to being the |
worlds top box office attraction that |
the difference is immaterial.
Imperial Valley press., 1936-09-29
TRUCK DRIVERS
AGREE TO NEW
ALLEY RULING

Sixteen representatives of truck
ing companies and a group of truck
drivers pledged cooperation in OBJ
serving FL Centro's new ordinance
regulating one-way traffic in alleys
at meeting at city hall Monday.
The meeting was called by Police
regatta to be held at Salton Sea the
latter part of November were also
subjects brought up for discussion.
Imperial Valley press., 1936-09-29
SON, As, SENT TO BED

LONDON. William Balfour,
AS, complained at Wigan police
court that his father, VINO is 81
made him go to bed al 10 o'clock
every night. The father, Edward
Balfour. charged that his son as
saulted him when he rebuked him
for coming home late one night.
It was ll:l5 pm.
Imperial Valley press., 1936-09-29
Five Army Fliers
Killed i'm Crackup

ROME. Sept. 80. OR)-Five army
fliers were killed when large
bomber bound for Florence crashed
into a tree near Civita Castellana,
a dispatch said today
Imperial Valley press., 1936-09-29
To the People Of
EL CENTRIC

Some people think because chain stores like
SaferUay sell food at louU prices, these stores
must buy for less from farmers.
Farmers themselves know better. They
knoO Safe,oay pays full market prices; that
its savings are made in distribution-by cut
ting out needless in bet,Ueen costs.
Read ,ohat ". E. Spencer, avocado grover,
says about this. This interUiew is one OF a
series aOith California farmers.
Imperial Valley press., 1936-09-29

Patricia Ellis las the most kiss
able lips in Hollywood" says Percy
Westmore, makeup artist, listing
kissable qualifications as ''pertness,
good definition, preferably 'Cupid's
bowl smooth, well-rounded profile,
and firmnesS."
Westmore says he has studied lips
Of at least 10000 actresses, but never
has kissed one. To make matters
more difficult, little Miss Ellis re-
fuses TO stand for any more definite
test.
Imperial Valley press., 1936-09-29

While glamorous Greta Carlo
tapped her foot waiting to be made
love to, Robert Taylor lavished at
tention on horse. Taylor spotted
the beast-a range pinto-while on
location and disappeared from the
set to find the owner, while produc-
ton waited. Half-an-hour later he
returned, riding the nag and with
a bill Of sale in his pocket. Garbo
looked daggers.
Imperial Valley press., 1936-09-29

William Powell and Myrna 10y
didn't get far with their first days
moviemaking in San Franciscos
streets, according to long distance
reports. They started up Market
street from the ferry terminal with
a camera trucking behind, but got
only two blocks before crowds gath
cred and jammed the works. Plan
now is 10 try for the shot at crack
Of dawn or soon after.
Imperial Valley press., 1936-09-29
Additional Japanese
TrOOpS Reach China

SHANGHAI. Sept. %. UP)-Three
additional Japanese warships arriv-
ed today and disembarked 600 blue
Jackets. 1t was believed Japanese
sailors here totaled $500 500
more than normal.
Imperial Valley press., 1936-09-29

"A Midsummer Nights Dream"
Warmers first Shakespearuab ven
ture, will be given popular release
in October-probably to cash in
publicity accompanying MONS
Romeo ana Juliet" To date the
picture has played 10000 cities as
roadshow with increased prices, and
repeatedly has made rs per cent of
its cost.
Imperial Valley press., 1936-09-29
OTHER NATIONS TO
ADJUST CURRENCY
Copyright 1886 by United Press

PARIS, Sept %. (UP)-The French government to-
day started to drive its franc devaluation program
through parliament against bitter radical opposition to
sding-wage plan designed to alleviate hardship which
Imperial Valley press., 1936-09-29

l had wanted to talk with just such clear EAS
thinking avocado grower as W. E. Spencer. NS,
Fifteen years ago few people had even heard nh
of avocados (they sold then at 90 cents to AzAa
dollar poundD. Recently avocado produc-
ton has mounted sensationally. And while their con-
price has steadily dropped, the total money
return to growers has vastly increased
Has 4 Reasons for Liking Chains
How have avocado growers been affected by the chain
stores?" asked Mr.. Spencer. Here is his answer:
''For four principal reasons welcome the efficient
distribution help offered by the chains.
The avocado is highly pershable. 1t must be taken
to the quickly The chains do this. By cutting
extra handling steps they shorten the time between
orchard and store.
Secondly, the avocado must be introduced in
markets. The chains for product with
attractive store displays and local advertising in their
own newspaper space
I'm the third place, must have outlet for
rapidly increasing supply To support mass production
we need mass consumption This be obtained only
through mass distribution.
Here's an example. Last year the Calavo Growers
had 1000, 900 pound crop-three times bigger than
any previous crop Chains moved substantial part of
that crop How? They bought in carload lots and sold
at attractive prices low profit margin.
my fourth point is this. Avocados bear large and
small crops in alternate years. This creates critical
market problem Only distributors able to special
Imperial Valley press., 1936-09-29

Crime does not pay-even at
lunch" means Fred MacMurray,
who dined on lemonade, a whole
cucumber, and an diversified tomato
salad, then topped it off with
brimming stein of buttermilk. Two
hours later studio first-aid men
were called.
Imperial Valley press., 1936-09-29

Cutting Room Scraps: Warner
Baxter and June Lang are breath
less waiting for a movie lioness
they're working with to become
mama. They have bids in for cubs.
Anne Shirley off on her first
trip to New York since she was five,
with Burgess Meredith and Marg-
aret Perry, who will show her the
town. . Victor McLaglen teams
with Preston Foster for Coast Pa
troll" Eugene Zukor (son of
Adolphe) will move in on Hollywood
as foreign production advisor for
Paramount. Olympic Bradna,
French dancer, is just a flock Of
bruises after fall from a high par
allel Martha Raye's laryngitis
is becoming practically chronic. >.
Imperial Valley press., 1936-09-29

selling efforts in time of peak supply can solve the
problem.
''Such chain stores as Safeway-with their farmer
consumer campaigns on particular crops-have proved
their ability to help producers get out from under in
times of Oversupply fine spirit of mutual assistance
exists between the cooperatives and the major
food chains.
Lou Cost Distribution Helps all Farmers
Il believe growers must depend more and more
the organized chain systems Growing avocados is
pensve If the is get them at reasonable
price-and if the grower is to receive profitable re-
turn-distribuon must be trimmed to the bone.
This is what the chains do. They allies, rep
resenting in contact with consumers all the
nation"
Do the avocado growers face different problems than
farmers who grow other crops?
In production-yes. In selling-no. Chain stores
like Safeway all farmers alike. They cut down
distribution COSTS This is what makes it possible for
the chains to sell for less.
Safeway customers can afford to buy of every
crop farmers raise. And this increased consumption
automatically increases the money return producers
get. You why w. e. Spencer says-sthe farmer
and Safeway are allies"
.a'~aHF THE SAFEwAy FARM REpoRTER
Imperial Valley press., 1936-09-29

A bulldog standing for "Bozo,"
pooch working in their current pic
ture, was provided by the big
hearted Marx brothers. Ungrateful
bozo attacked his standin at sight
but the standin laughed last. He
ran both bozo and the Marxes off
the set.
Imperial Valley press., 1936-09-29

Sousypu California competed in
the no.
Imperial Valley press., 1936-09-29


servaon soil and His home and family Fine riding horses
YOUNG ORCHARD-These bearing 3year olds
of the Fuerte variety The Fuere the favored avocado today Cali
forn the record o35 Fuee represented nearly three
quarters of the total pack of the Caavo Growers of California los
varieties included.
Imperial Valley press., 1936-09-29

w. E. Spencer, avocado grower, tells how
chains increase producers returns by
enIorging the market for farm products
E. SPENCER-As California
responsibilities
have been heaped upon his capable shoulders
of
Evening star., 1936-04-12

ing" said Buddy de Sylvia, native
Californian, who returned to Holly.
wood from Tin Pan Alley in 1929 for
the Janet Gaynor Charles Farrell pic
ture, Sunny Side Up" and remained
to become a. full -fedged associate pro-
ducer.
Movies. the radio. and stringent
Equity rules demanding payment for
chorus girls during rehearsals. have
killed stage productions" De Sylvia
continued. There isn't q song writer
In the business who isn't happy to
come out here-and at a cheap price
even the biggest Of them. Take
George Gershwin, for instance. A few
years ago he was paid 100000 for
the screen production, Delicious
know for fact he would be willing
10 accept . smaller fee today"
Writing music and lyrics for the
screen instead Of the stage may be
more profitable at the moment. but
1t Is much more dificult. according
TO Irving Berlin
In writing for pictures, one must
consciously strive for hit songs. Much
less emphasis Is placed on hits in writ
ing for the stage. You write the
score, and let individual numbers take
care of themselves. Screen song writ
ing must be more compressed"
Berlin is currently preparing an as
yet unnamed musical for Twentieth
Century-Fox. His recent screen con-
tributions include TOP Hat" and
Follow the Fleet"
Jerome Kern. in Hollywood for the
last two months, who has q hit list
that includes "Show Boat" THE Cat
and the Fiddle" Roberta" and at
present Is working on Never Gonna
Dance" for R-K-O-Radio, laments
the passing Of the stage show-window
for popular music.
II definitely prefer the stage to
the SCREEN" he said. II like the work
Of composing the incidental music
which weaves the songs Of q stage
score together"
Evening star., 1936-04-12
[NGS 'CYRANO TO NATIONAL ON FAREWELL TOUR

theater. Owen Davis, assisted by his
actor-son. After seeing 1t be sure and
read the play In book form, with Mrs.
Wharton's admirable preface, COM
pounded Of gratitude and vitriol.
"Libep-A thrilling drama. Interest,"
ing to compare the English court
methods and manners with those in
Might OF January 49," Murder In tho
Cathedral" 1t is surprising how inter.
esting this poetic and literary drama
is; it seems at times more like q
pageant, but it is effective
The Postman Always Rings Twice"
This Is not an important play, but
worth seeing because Of that scene in
the D. AS office (isnt it2) when the
two lawyers. the insurance agent and
the two prisoners are all together.
"Boy Meets Girl"-This Is called
comedy. 1t Is not q comedy. but q
screaming farce: it Is funny. but I
think quite inferior to once In a
Lifetime" and Personal Appearance"
and not nearly 50 funny as
4Htcc hdcIl Oh . 11OISc, I1o 1un.
niest play have seen in some time. I
am not at all surprised at its enormous
success in England.
"Ziegfeld Follies"-By far the best
thing in this show in the juggler.
"Jumbo"-Not long with us after
this, and no one should miss 1t.
Plays that hope to see in this ser =
son are the two streams, Bitter" e.
Lady Precious" Fresh Fields" a! ,
Love on the Dole"
WILLIAM LYON PHELPS.
Evening star., 1936-04-12

or anywhere they choose, and are paid
weekly salaries, or receive lump sums
for their services.
Hollywood Is the promised land for
song writers, the land Of cake and
cream, the utopia of regular work, reg
ular pay and beautiful girls. Any
song writer who fails to be happy here
deserves to be horsewhipped, and
have his head examined"
The remarks belong to Irving
Caesar, born on New York's East Side,
and lyricist Of "Swanee," Tea
for Two" "I Want to Be Happy"
Animal Crackers" in the Shirley
Temple Picture, Curly Top" and now
cooperating with composer Arthur
Schwartz on the Twentieth Century
Fox Musical remake Of the Douglas
Fairbanks classic, "The Mark Of
Zorro" starring Lawrence Tibbett.
But for the present craze for screen
musicals, song writers would be starv.
Evening star., 1936-04-12

glory Of the London stage In 1910 was
fully as dependent on creative itera-
ture as it was in 1910. Our present
season affords additional evidence that
success in literary art is not incon-
sistent with the success in the box
office.
MY SPRING list Of selected plays
now running:
Saint Joan'-This work of genius
saw in New York February Q, 1924,
and in London on September 20 Of the
same year. But the present produc-
ton, with Katharine Cornell and her
splendid company, is the best. I wish
the author could see it. After long
run in New York, I hope Katharine
the Great will take it to every State
in the Union.
Victoria Regina"-I believe Helen
Hayes has never appeared in an un-
successful play-can that be true of
any other actor? I was present on
that memorable evening when in one
hour she travelled from obscurity to
fame in Dear Brutus" Since then she
has played many parts and given
glamour and distinction to them all.
The selection Of the episodes from the
long history book Victoria has been
done with great skill; and young Vim
cent Price is the most sensational
find" Of the season.
idiots Delight"-This Is certainly
the best of Mr.. Sherwood's plays; all
vibrant it is with life and humor and
tragedy. That Incompatible pair,
Lynn Fontanne and Alfred Lunt. have
never been better, and they are always
consummate artists.
Dead End"-A powerful, original,
realistic drama, admirably
produced and acted. No one will ever
forget that maternal greeting.
End of Summer"-A brilliant con-
versation piece. continuously interest
ing because of the clever dialogue;
illuminated by Ina Claire. whose lumi-
Mostly is artistically heightened by the
shadow so perfectly cast by Osgood
Perkins.
"First Lady"-A true American COM
edy, written with that deftness and
wit and humor we are sure to find In
everything from Mr.. Kaufman. 1t Is
pleasant to see Jane Cowl come into
her own again.
Call 1t Day"-A charming comedy
Of English family life. Laughter and
romance.
pride and Prejudice"-Ths Is as
close to absolute perfection, both as a
play and as production, that one has
any right to expect. 1t leaves a glow in
the mind.
"Russet Mantle"-This American
play is certainly worth seeing and it is
SO good wish it were better. The au-
thor will certainly write q better one.
Ethan Frome"-This exquisite work
of literary art Is skillfully transformed
into tense drama by q master Of the
Evening star., 1936-04-12
Hanpden's
Cyrano on
Last Tour
Star at National To-
morrow in Famous
Role.

IT is one Of the curious ironies OF
writing that the Cyrano Of Ros-
tand's "Cyrano de Bergerac," which
Walter Hampden is bringing to the
National Theater on q farewell tour OF
the play, for a one-week engagement
starting tomorrow night, Is a char
acter completely different than the
Cyrano Of real life.
The real Cyrano lived in the sew
enteenth century. was the author OF
at least one book, was recognized as
a great duelist and had a nose de-
scribed as ''of ant-eater proportions
In these respects and no more does
the Rostand Cyrano, made famous by
Hampden, resemble the original.
The Cyrano Of real life would, &C.
cording to reports, have made an un-
worthy hero of romance. His life was
comparatively short and fabulous
one. He interspersed occasional filings
at inferior poetry and prose with
quarreling and fighting for the pleas
ure of catering to his ego.
Cyrano died at 35, practically un-
mourned and he had no Roxanne and
no Regueneau to shed tears over his
passing, but from this creature
Rostand created hero. "Swordsman,
poet, philosopher-all these but NAL
formed"-Rostand needed no more to
fashion q new version Of Beauty and
the Beast
OF course Roxanne was Beauty, a
creation of the poets mind, as are
most Of the other characters in the
play. But it is the man who was
"all things and all in vain," who
makes the play so appealing. It is a
tribute to Rostand's "Cyrano de Ber-
gerac" that few still remember the
Cyrano Of history.