Evening star., 1936-06-14

Of hour-long shows. In fact, so man
demand Commute spots that the radio
boys are hard put to accommodate them
all-inasmuch as all the big money
spenders have eyes only for the most
choice evening spots, of course.
The move is based entirely upon the
theory that whole hour provides
time enough to include bit Of diver
tisement catering to every listeners
taste. If you don't go for the young
soprano, surely you'll get a wallop
from the comic gag@but If not, Mr..
Sponsor still can pin his hopes on the
one-act play he'd have time to present
under the new set-up.
THE hour-show formula is the bid
the C. B. S. variety show will make
after Walter O'Keefe departs for the
season. And the dance tune show
financed by another cigaret outfit is
busy trying to buy up an hour on all
the major networks, so you'll be bound
to listen to Your Hit Parade" At
least that's what the sponsor figures.
But you still have the option of letting
your radio go into deep silence or of
hunting out one of the small stations
having no network Affiliations.
Other changes in the air lanes pro-
vide Marian Jordan with a new chance
to heckle Fibber MCGEE via N. B. C's
Red network Monday nights at 8, June
% and thereafter, with Ted Weems'
orchestra succeeding Rice Marchelli,
who is headed for the coast Re-
port says there also will be new band
in the current Andre Kostelanetz spot
Pons' next film. with Ray Heatherton
getting both the Friday and Wednes-
day program for the Summer
The SHOW which succeeds to the
O'Kcefe period in the Fall will have
Rupert Hughes performing the intro
ductions, Nat Shilkret opening the
ehow and doing the vocal accompani-
ments, and Benny Goodman supplying
tee warm numbers, according to pres
ent plans :. The story goes that Al
Goodman will be back, perhaps in
company with that Leaders Trio :.
But getting back to Comic OKeefe,
when he departs from the air lanes
June 25 for a European trip, the Mrs.
formerly Robert A Robinson of the
films, and year-old Michael will go
along.
WITH the "Follies" folding for the
season, Benny Fields is prepar-
ing to do double duty. taking over
Kate Smiths Tuesday and Thurs
day assignments while she vacations,
and rating his own Wednesday and
Saturday 7:15 show via c. B. S. And
speaking of substitutes, it will be
Don Voorhees, Orchestra for the Jack
Benny show when Tim Ryan and
Irene Noblette take over that come
dams spot.
Col. Stoopnagle. also due to step
into the Pinch-hitters' parade. will
have to take time out to lose tonsils
and adenoids before taking over Fred
Aliens Wednesday chores E. If the
Voice of Experience had been as good
at taking advice as giving it, maybe
he wouldn't have had to turn loose of
that Sunday broadcast spot on advice
of physician =. Incidently. his Tues
day and Thursday spots have been
moved to 7:15. period just vacated by
Edwin c. Hill
Bob Burns will take over the helm
of the Bing Crosby show for the Sum-
mer . And that show. by the way.
may bow out of the Thursday spot
entirely next week, but just for the
night of the Schmeling-Lou bout
Summer substitutes on the radio
scene are due to include Bette Glenn,
who takes over Sam Taylor's job for
few weeks.
CHATTER is going around to the
~ effect that the old fve-hour dance
program, sponsored by a baking out
fit will be back in the Fall :. Lee
Wiley has a definite date at the
WABC-C. B. S. microphone Wednes-
day nights =. Bernice Ackerman and
Louise Wilcher are teamed up for an
M. B. S.-WOR commercial these Sum-
day mornings . -. Mignon Schneider
has Cancelled her Michigan vacation,
with no regrets, to stay on in Man
haitian for a role in her Foxes or
Flatbush" scripts which has clicked
at N. B. C. for daily airings on WIZ.
C. B. S. has some torrid musical
guests lined up for the new Summer
rhythm sessions Saturdays at 8. but
its chills and thrills are on the new
Gun Thunder" mystery stanzas Sun
DAYS at $50 For serious listeners
who like to cup an ear to the loud
speaker at that hour. though, the
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