The Waterbury Democrat., 1936-09-28

threatened to weaken the. settled and all the family is There is still some muttering and scowiing, but that is always pres- ent in . large and hurriedly- assembled organization.
 The TOW was between Hill Blackett, head Of the big adver- tising firm of Blackett-S Sample Hurnmert, on one hand, and old- , line gop politicos who couldn't see Blackett's plans for an elaborate '.educational' program to sell the country on the idea that the New Deal was sinful, wasteful, reckless, etc., on the other.
 The politicians were in full agreement with Blackett on this point. But they differed with him onstrategy.
 The movie skits, radio stunts, ingenious charts for grocery and meat stores, and tricky novelties that lie and his large army of advertising experts worked up were Olxay with the boys - as far as they went. The big point they made was that they didn't go far enough.
 It was all right, they cOntend- cd, to sell the country on the theory that the New Deal was bad medicine, but where did that leave the business of sell ing LandOn adm getting out the vote on Election Day?
 Movie skits and the other doo- dads did not clinch voters in the polling booths. That required or- ganization, the tried and proved ward heeler who got out the vote ard saw that it was delivered. So the politicos and the think guys" as they call Blackett's corps, scrapped and battled and the campaign lost momentum.
 BeIl-Wether
 William Bell, president of the American CyanaInid O., the money raiser of the republican committee, backed up Blackett.
 Bell was the originator of the gop brain-trust, greeted last spring with much moans of an- guish by republican politicos who had been pot-shotting the New Deal brain-trust for three years. His faux pas, however, did not discourage Bell.
 He held fast to his belief that the only way to lick the adminis- tration was to use brains as well as political brawn. Also, he stood pat on his contention that if he : was to raise money he was going to have some say about spending it.
 The politic0s counted on Ma .tiOnal Chairman John Hamil- ton, an experienced organization
 man, to support them. But Hamilton was gallivanting about
 the country, making speeches.
 Things go so bad at one point that Blackett wasn't speaking to Al Kirchhofer, in charge of press publicity, and Kirchhofer wasn't pseaking to Blackett.
 LandOn Intervention
 Kirchhofer incurred the dis pleasure of Governor Landon by holding up the campaign hand- book, previously prepared, in or- der to rewrite 1t. Finally Landon himself telephoned Kirchhofer, that campaign Sspeakers needed the book, and to get busy.
 At one point Kirchhofer even offered to resign.
 FINALLY the whole mess was cleared up through further inter- vention by Governor Landon. He quietly advised Chairman Hamil. ton to cut short his grandstand- ing tour and take charge of thing. in Chicago. Hamilton obeyed.
 NOW, after several weeks oi peacemaking, including a big per making, including 8 big pep meeting, a compromise has beer patched up.
 Blackett has full charge of radio, movies and billboards.
 Kirchhofer Is in full charge of press publicity. The numerous racial, lingual and other poIi- tical divisions have been assured of funds and full opportunity to do their stun.
 Blackett took week of to rest and calm down in preparation fol launching his elaborate "educa. tional" program October 1. ant everybody appears to be happy. ?fd 2
 Vast Organization
 The gop campaign staff her' is one of the largest and mos diverse in history.
 There are 776 persons on tn payroll. This does not include tn large staffs in the New York an' Washington offlces.
 The Chicago set-up is so bi that 1t startled Governor Landol when he learned of its size. Ol his birthday, T ecently, a hug