Evening star., 1936-06-13
HOUSING DRIVE
TO Be PROMOTED
Manufacturers of Materials
Organize to Conduct
Campaign.
Ept sial pispa .eh to The Star.

BQt SlHl OlSpA-Cu 70 hb 0tAAs
NEW YORK, June 13.-The for
nation of a special organization COM
posed of representatives of all leading
manufacturers of building materials
and equipment to conduct Natlon-
wide promotionaI campaign for better
housing was announced here today
by Marshall Adams, sales promotion
manager of the American Radiator
Co. and vice chairman of the new
body.
The organization, which is an out
growth of the Manufacturers Housing
Display Council, headed by Russell
O. Creviston of Crane Co., as chair
man. will be known as the Manufac-
turers' Housing Promotion Council.
Its membership includes representa-
tives OF Johns Manville Corp, United
States Gypsum Co., General Electric
Co., Barrett Roofing Corp. and
Standard Sanitary Manufacturing co.
and other companies in addition to
Crane Co. and American Radiator Co.
The purpose of the committee, ac-
cording to Adams, will be to stimulate
an interest in and desire for better
housing through straight promotional
activities without any reference to
artificial stimulants to home con-
struction. A series of sub-commit-
tees have been formed to conduct,
the actual operations of the group and
10 construct a program using all types
Of educational media.
Various Groups Listed.
These sub committees include
New Projects Committee, Commit
tee on National Exhibits such as
world fairs, Committee on Home
Shows, a Committee on Moving Exhib-
its and a Press and Radio Relations
Committee.
The Manufacturers Housing Display
Council was first formed in connec-
ton with the National Home Shows
being presented by local Better Hous-
ing Committees and has been working
with the Federal housing organization
to improve the quality of those shows.
In undertaking to broaden its work,
the committee is proceeding on the
theory that the most outstanding
need in the home building industry
is closer relations with the home
owner or the men and women who
live in the homes that are built,
Adams said.
Remote From Public.
"The building industry has been
notoriously remote from its public" he
explained. The structural elements
involved in house are so varied and
complicated that the average person
has found it difficult to obtain any
true understanding of just what con-
stitutes a good house. 1t Is not easy
for him to picture the completed
structure from the knowledge that has
been given him about the various ele-
nents such as shingles, pipe, boilers,
tubs, insulation, clapboard, bricks,
plaster, beams and joists.
In view of this situation, it is the
belief Of the new committee that in
telligent sales efforts. based upon
sound educational campaign to trans
late housing into terms that the aver
age person can understand, will be
great contribution to the revival and
extension of building in the United
States"
Taking this into account, the COM
mittee has set up its different organ
tzations in an effort to utilize all pos
sible media and determine how that
media can be used to translate the
Varinalg elements such as lumber
brick and the different pieces of me-
chanical equipment into terms Of the
completed home to create greater
desire for better homes.