Henderson daily dispatch. (Henderson, N.C.) 1914-1995, 1936-01-25


! u. 5. Bureau of Public IsOadS.
u. 5. Department of Commerce.
u. s. Office of Education.
Continuing Campaign Vital
The motor industry is keenly
aware of the futility OF sporadic at
tacks on the driver accident prob
LEM" said Mr.. Macauley. Such at
tacks emphas izing the mOrbidy and
horror Sr2ects are not. effective. In
fact, we are inclined to believe that
they may actually add to the hazards
of the situation.
Motor manufacturers and allied in
terests have devoted a great deal OF
time and money to the safety prob
lem. Individually. car makers have
put their best efforts into building the
safest possible vehicle and will con-
tinue to do so. Millions Of publca-
tons have been distributed. safety
films presented and free vehicle in
spections offered Collectively, among
other things, we have sponsored SAT-
ETY. essay and lesson contests in
schools, with the assistance of inter
ested public officials. We have par
ticipated in the development of uni
form traffic laws. It is apparent, how
ever that all concerned must re-
double their efforts. Greater safety
can only be achieved through concen-
tration on all known methods of re-
lief"
Statement Of Policy Formulated
Recognizing the need for sound
guiding principles, the organized auto
mobile industry some time ago cry
stallzed its past policies by the adop
ton of a definite safety platform.
This is more than statement o.
policiesit is working guide" said
Mr.. Macauley. Some phases of this
platform were put into effect with
the induNry's $4,000 grant to Har-
ward University for carrying on re-
search activities training Of traffic
control personnel and other functions
of the Bureau of Street Traffic Re
search. J."
Mr.. Hoffman pointed out that de-
tailed plans of individual organiza-
tions would be announced as they
complete their arrangements. They
will initiate and carry out projects on
their own responsibility, he said.
'At the same time. we are expand
ing the scope of safety. activities OF
the Automobile Manufacturers Aaso-
ciatiOn." said Mr.. Hoffman. Through
dealers and related groups of the in
dustry, we hope to deal cOnstructiVely
with this difficult problem.'
Members Of the Safety Traffic Com
mittee Of the Automobile Manufacture
ers Association, responsible for the in
dustry's broadened activity include
Mr.. Hoffman, President Of the Stlldc-
baker Corporation, as Chairman; Lee
J. Eastman, Vice President, Packard
Motor Car Company; X. r. Fohen,
Secretary, Chryslcr Corporation; Paul
w. Garrett, Director OF Public Rela-
tons, General Motors Corporation;
X. T.. page, .Jr., President, The Auto
car Company; Alfred Reeves, Vice
President and General Manager, Auto
mobile Manufacturers Association,
end Norman Damon, Manager of the
Safety Division Of the Association.
The safety platform. adopted a few
months ago, which is given full force
and effect by the latest action, fol
lows: = =:
L. Wewilf continue to build vehicles
with every safety factor which inten-
sive research and engineer ing ingen
uity makes available.
>. We viii merchandise our product !
under circumstances. which emphasize
the Importance OF safe construction,
safe maintenance and safe use.
g. We will assist our dealers in keep
ing constructive safety message be-
fore their customers and their COM
munities.
1. We will encourage our dealers
and service organizations to deliver
cars, new or old, in safe driving con-
dition, and only to persons legally en-
titled to use the public highways.
5. We will continue to support a
sound, scientific approach to a solu
ton Of the traffic problem, believing
that the same methods which have
given America safe cars will protect
their safe use.
6. We will work for highways of the
highest quality, consistent with traffic
needs and best adjusted to the safe
use Of the modern vehicle.
7. We will aid in the development
asd application. of sound traffic regu-
lations designed to gain maximum
safety from existing streets and high
ways.
8. We will aid the school system in
protecting the young and in. deve-
looping good citizens conscious Of their
highway duties.
9. We will assist sound educational
and efforts through our own chan
nels and through cooperation with
! other recognized safety educational
agencies working for greater safety,
economy and happiness in the use Of
the public highways.
10, We will cooperate with the po-
lice departments ali dother enforce
ment agencies in vigorous selectiye
program Of traffic law enforcement,
designed to remove the reckless from
the highways, to curb the careless,
and to protect the right of the good,
citizen to use the highway safely and.
free from molestation.
ssG ssi-{e5ly-l