The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
NEWS OF THE AUTO WORLD
SOUND, STEADY
PROGRESS MADE
BY CREDIT FIRM
Universal Company Created
to Finance Sales of
Ford Dealers.

F0rO UcdIerS.
Eight years ago the Universal
Credit co. began its history as an
important factor in the commercial,
financial, and industrial life of the
nation-a specialized financial insti-
tuition created for the exclusive pur-
pose Of providing stabilizing factor
in financing the time sales of Ford
cars and trucks. The company has
made sound and substantial progress
ever since inception, according to
Ben T. Parks Jr., Indianapolis
branch manager,
During this comparatively brief
but disturbed period in the economic
history of the United States, Uni
versal Credit Co. has financed the
purchase of new Ford cars and used
cars sold by Ford dealers exclusively
to the motor buying public of
America in the amount of more
than one and half billion dollars
1t has served more than 100000
Ford customers. such, in brief, is
the history of one of the nations
greatest financial service corpora
tons.
UCC has been repeatedly respon-
sible for the reduction of finance
costs for Ford buyers. The large
volume of business developed has
made possible constantly improved
plans, providing courtesy, safety, anG
economy for the Ford purchaser de-
string to buy out of income.
Low InstaIlments
Under the new UCC Plans, after
the usual low down payment, the
Ford buyer can purchase his Ford
car anywhere in the country on in
stallments of only $25 a month.
The cost of this extension of
credit is only one-half of l per cent
a month on the original unpaid bal
ance and insurance. Convenient
UCC charts show these finance
charges which are computed by
multiplying the unpaid balance plus
insurance by one-half per cent a
month &c per cent for II months
which is not simple interest but a
multiplier for computation).
The insurance provided in the new
UCC convenient payment plans pro-
tects the purchasers car against fire
and theft, collision, flood, wind
storm, tornado, cyclone, hail, riot,
and other elements of physical dam
age-complete protection against
accidental physical damage to the
car itself.
Reason for Plan
The major factor that makes the
$25 a month UCC low cost, easy
payment plan possible, is the great
lasting value and public acceptance
of the Ford V-8. More than
100000 Ford V-8s have been sold
in a period of four years Gnclud-
ing 1928, which covered the most
difficult period of the late depres-
Sion).
UCC is happy to have the oppor-
tunity to participate in the great
Ford sales program for 1886 by pro-
viding plans at lower cost and with
lower monthly payments for the
purchaser who desires to buy out of
income. This will make possible
Ford Va ownership to thousands
of new purchasers who were unable
to buy in the past because monthly
payments were more than their
budgets would permit.
ours Is more than an exclusive
credit institution serving Ford deal
ers and Ford purchasers" Mr.. Parks
declared
I'VE look upon the Universal
Credit Co. as an active arm of the
Ford sales force, charged with the
duty of helping the Ford dealer and
the Ford purchaser in any matters
where credit is involved and which
has such an important bearing on
the merchandising of automobiles. !"
Delights the Buyer
"The buyer delights in dealing
with an organization which gives
him prompt and courteous treat
ment, that deals with him in abso-
Lutte Fairness, ever maintaining the
high standard Of it's service-a Serv-
ice rendered with the thought con-
stantly in mind of making a repeat
customer of the buyer. This he be-
comes as the result of natural APP
probation for the value in the prod
ucts and the sincerity of the manu-
facturer and the seller" he con-
al 81