The Waterbury Democrat., 1936-08-25

republican p0lisfCOS 70 nave kittens,
 That siasco neither disturbed nor deterrOd MT. Bell. H0 held the purse strings and ho had his way. When Blackett outlined his plan, Bell clicked on it ct once and told him to go to 1t.
 And that is exactly what this go.getter advertising man hes doing with such vim and vigoH ever sinco-despite the Squawk. ing of the politlcos.
 blackett'S staff is now the large est in the national headquarters and it Is being constantly in. creased. The various political headquarters. There, screened behind c fanfare of political bAllys hoo is . group of high pressure saiesmen, advertising artists, movie, theatrical, radio and pub. iicity specialists. They arc the dynamo of the 6. o. ?. power house. They are working ct top speed. And very soon -- on the screen, over the radio, in 1ewspaperads, on thousands Of billboardS, !n your grocery store, in drugstores, you will see evidences of their work. "UnSell Roosevelt"
 The slogan b:"Unscll Roosevelt"
 Operating on tho very AStute theory that the only man who can beat Roosevelt is Roosevelt, these ace advertising StratogistS will concentrate their entire fire the President and his New Deal regime.
 Through attractive novelties, charts, labels on fO0dStuffs and other devices, with no apparent {. 0. ?. connection and quite harmless on the surface, there will be hammered home the argument of waste and income. deVOuring high taxes.
 By this indirect attack, N is planned to build up nationwide undorcuFrent Of resentment against the administration, Then Land0n, through his appeal aS An ecOnOmlxer and budget bals ancer, will tle this sentiment d. Fectly up to himself.
 That iS the strategy. By this program 1t Is proposed to blan. ket certain weak spots in the re. publican candidates' platform and his admitted inferiority to Roose. veit as c radio and stump pers former.
 Dlssensl0n
 But things are not working out BalubriouSly aS they might. The plan looks good on paper, but it has not been received with any great enthusiasm by the veteran politicos who sit with feet on desk ct Chicago headquarters.
 6teeped in the tradition of stump speaking and torchlight proceSsions, they resent the Btreamlined ideas Of the technical men.
 They are not aveTse to adver. Using schemes as such, but these they say, should Do the adJunctS, not the major pillars of a came paign. The major pillars, they claim, are still the old tried and tested drumming up of votes through local, county and state or. ganizations. That, in the last aFls alySis, is what wins elections.
 Echoes of this clash is what geve rise to the recent newspaper di. visions ct the headquarters are taking all the bows before the footlights, but 1t iS Blackett and his corps of experts on whom Landon and Bell are counting to defeat Roosevelt.
 Merry Round
 Ted Church, until recently di- rector of WJsV, Washington sta. ton of the Columbia Broadcasting System, is radio assistant to Bleckett One contract signed by the Republican National Com- mittee callg for e42O, 600 worth of billboard advertising 6kit writers on Blackett's staff are of. fering free to vaudeville actors deftly worded anti-New Deal jokes and wigecracks
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