davidaulloa/AmericanStories huggingface dataset:
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18

Design changes, including re-
styling of the sheet metal and the
adoption of a coupe type cab with
solid steel top, have enhanced the
appearance of the 1886 models.
In the chassis, the most note
worthy development is the adoption
of hydraulic brake operation in con-
junction with improved brake mech
anisms at the wheels.
Engine improvements include in
creased power, better fuel and oil
economy, and greater durability. The
major change in the engine is the
use of full-lengtil water jackets, in
combination with higher compress
sion ratio (six to one).
Passenger car comfort for the
truck driver is offered in the new
coupe type cab, which presents a
Streamline appearance and reduced
overall height in an all-steel struc-
TUE having a one-piece solid steel
top. The doors are of steel, while
the cab interior, including instru-
ment panel and door panels, is
trimmed with steel having crack
led finish in brown, matching the
upholstery. The seat back is adj
Unstable.
In both chassis models the ra-
diator, hood, tenders and splash
guard have been restyled. The
sloping "V'' raditor grill, formerly
black, is chromium plated. Front
tenders, extending lower in front,
have deep skirts at the sides, con-
cealing the chassis parts.
In changing to hydraulic brakes
on both chassis models, Chevrolet
has adopted this principle of brake
actuation to it's own design of brake
mechanism within the brake drums.
A hydraulic cylinder with double
opposed pistons is used to actuate
each pair of articulated brake shoes.
The master cylinder is mounted on
the frame in the IL ton model, and
on the clutch housing of the half
ton.
The hand brake lever actuates
both service brake shoes in each
rear wheel. The connection is by
flexible cable, attached to lever
and toggle mechanism within the
rear brake drums.
Engines of the two chassis mod
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
CADILLAC SALES SET
SEVEN-YEAR RECORD
December Mark Is Highest Since
1928, Saws Manager.

Cadillac-La Sale sales during De-
cember advanced to a new seven
year high, exceeding December
sales in all years since 1928. it was
announced today by Don E. Ahrens.
general sales manager for the
Cadillac Motor Car Co., through the
Hoosier Cadillac Co., local distrib-
utors.
Every figure on our books indi-
Gates a sharp upward trend in the
demand for fine motor cars" said
Mr.. Ahrens. Our retail volume
during this last Today period of De-
cemoer was nearly two and cne-half
times larger than in 1884.
Taking the longer view-survey-
ing the sales figures for the entire
year-we find that we did more re-
tall business during 1885 than in
any full year since 1880. Our 1895
sales volume exceeded 1884 bv o.
per cent and 1888 by 1873 per cent !"
Mr.. Ahrens said.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
Rounding
the Row
BY MYRON j. MCCLELLAN

THE West Side Chevrolet Co.
Il has opened branch in Speed
way City, 1880 Main-st. R. L. Ed
wards, partner of the firm, is in
charge. Lee Elliott is still holding
forth at the w. Washington-s ad-
dress and feels that they now are
able to offer their many friends and
patrons additional service through
this addition.
n n
Luther Mitts of the G.. H. Wall
lerich Co. surely must have taken
to heart in his youth the adage "a
rolling stone gathers no moss. -
Luther has been with the Wallerich
Co. for 10 years, and is one of the
best-known automobile statesmen of
the city. Nice going, Luther!
THERE is no stopping Ralph
l. Fink of the Fink Auto Co. Even
with his foot giving him concern
from recent operation he is stand
ing on both feet and piling up new
sales records for January with his
able assistant, Lon Culley.
Ralph brings to mind the old story
of the general who had been wound
ed in both legs and who upon hear
ing some of his aids advance alibis
for difficulties, replied, Difficulties,
Ell? Why, man, I walk on diff
culties."
Weissman Motors, under the lead
ership of Louis Weissman and Emil
Mantel, has opened a new used car
store at 925 Virginia-av. Bill Strawn
is in charge of this store, which is
an addition to their two locations
on E. Westinghouse
Ed MayeS affaple used car man
ager for this organization, "is going
to town on sales" The other day
his firm had sold so >many used cars
Ed had hard time trying to dig
up some ads. The new car depart
ment will relieve this soon, accord
ing to Ed, as they are moving in
high gear.
y. T. FOXWORTHY of the Roy
~ Wilmeth Co. really puts them
out" when it comes to selling Fords
Occasionally an insight to the hob
bies of these gentlemen are inter-
esting.
Fox has son on the Broad
Ripple basketball team who is his
real hobby" and he can feel justly
proud of him. Richard is a fine
athlete and one of the high men
on the team. He must take after
dad for Mr. Foxworthy is one of
the leading Ford producers in the
state.
If one lacks confidence in business
conditions, they should talk to E. r
Lindesmith, sales manager of the
Hoosier Cadillac Co. Mr.. Lindesmith
says: There is every evidence, based
upon buyers backing it up with
dollars, of 1886 breaking all records
in the automobile field. The pur-
chase of both new and used cars
has taken off at a new high"
Mr.. Lindesmith is interested in the
safety campaigns being conducted
by the various organizations, and is
an ardent supporter of all methods
to reduce accidents in motoring.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
|. U. MEMS HONORARY
CLUB SELECTS FOUR
New Dragons Head Members Are
Announced by President.

Times Special
BLOOMINGTON. Ind, Jan. 49,
Election of four new members to
Dragons Head, senior mems homo
rary club at Indiana University,
was announced by President Wendell
Walker today. Those chosen for
the organization are Arthur Thurs
ton, Shelbyville: Ettore Antonini
Clinton; Shannon Johnson, Attica;
and Henry Snyder, Bloomington.
johnson, a member of the Delta
Tau Delta Fraternity is editor of
the 1886 Arbutus. school yearbook,
and Thurston, Beta Theta Pi, bust
ness manager. Antonini is an
outstanding member of the varsity
football squad and played on the
all-EaStern team this year in the
annual New Years game on the
West Coast. Snyder, a law student,
has been leader of campus activi-
ties.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
PLAYS IN SCHOOL BAND
TO PAY FOR EDUCATION

Tennessee Youth Finds Solution to
Tuition Problem.
By United Press
KNOXVILLE, Tenn, Jan. 49,
Cecil Hicks, high school pupil, lives
in Young's Pike, and technically is
not able to attend Knoxville High
School without paying out-of- city
tuition fees.
But Cecil is an accomplished
French horn player.
The Knoxville High School band
needed a French horn tooter
badly.
Cecil is attending Knoxville High
School-without paying the extra
tuition fees.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
1,335,865 FORD UNITS
PRODUCED DURING 1885
Gain Of Sc Per Cent Over 1884 An
nounced by Company.

World production of Ford cars
and trucks in 1885 totaled 1885 .S65
units, it is announced at the home
offices of the Ford Motor Co. This
compares with world production of
855,037 units in 1884, gain of more
than Sc per cent, it was said.
Production of Ford units in the
United States and Canada in 1895
totaled 1.272,885 units, a gain of
557. AT or more than n per cent
over the 7l5,438 units produced in
1884.
The announcement recalled the
prediction made by Henry Ford
more than a year ago that Ford
would produce better than a mil
Lion" units In 1888.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
PROBATIONER MARRIES.
FORGETS TO REPORT
250O-Mile Trip to East joys His
Memory, However.

By United Press
NEW BEDFORD, Mass, Jan. 10.
1t took a 25OO-mile trip to jog
Peter Messengers memory.
Messenger failed to report once
a month to the Federal Probation
Department here, so they sent an
officer to Great Falls, Mont,
where he had made his home.
He had been given a two-year
suspended sentence and probation
for year in connection with a
robbery charge.
Messenger was found in the West
and returned here.
The court asked why he had vi
olated his probation. His answer
was that he was married en- route
to Montana and forgot" to keep
his terms.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18

els are identical in design and in
horsepower and torque. Maximum
horsepower is Y at 1900 r. o. m. Max
imum torque is obtained over an
unusually wide range of engine
speeds, 155 foot pounds being main
tanned all the way between 900 and
1000 r. D. m.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
Ginning Funeral Today
Times Special

Times Special
MICHIGAN CITY, Ind, Jan. 10.
Funeral services are to be held
here today for Lyman A. Ginning,
former La Porte County treasurer
and Michigan Township trustee,
who died in a Loganspo..t hospital
of brain tumor.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
CITY DE-AMERICANIZES:
GOES IN FOR SPANISH
Merchants Seek Atmosphere of Old
Castillo.

By United Press
WESLACO, Tex, Jan. 18.-This
city plans to e-Americanize" it.
self and lay emphasis on the Span
ish influence, additionally.
Merchants and landlords in the
Weslaco business district plan to
share the cost on "Spanishizing"
their store fronts.
A double row of palms will be
planted to add to the Spanish at
moSphere.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
U. S. STRENGTHENS HOLD
ON AIR TRAVEL MARK
United Air Lines Retains First Place
in World Ranking.

Ia VWAu uoAhllSs
By United Press
CHICAGO, Jan. 18.-The United
States strengthened it's hold on the
international passenger record, as
United Air Lines by flying 15,000,-
600 miles and transporting 10000
revenue passengers, $500 tons of
mail and 900 tons of express, MAIN
tanned its position of flying more
passengers, mail and express and
passenger-niles in 1885 than any
airline in the world.
United, one of several major
companies in the United States,
alone exceeded the mileage and pas
senger cargo records of the national
airlines of England, Germany and
France, which have a monopoly and
which virtually constitute the air
transportation system of their re-
Spective countries.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
BACK HOME AGAIN

Stolen automobiles recovered by police
belong to:
Red Cab Co., Red taxi cab found at
st. Louis, Mo.
G. L. Habin, 2514 Guilford-av, Chevro-
let truck, found at $500 Yandes-st.
G. w. Johnson, Southport, Ind, Chew
rolet truck found on Emmett-st, between
Capitol-av and Illinois-st.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
VETERANS TO BE FETED

Gettysburg College to Hold Open
House for Civil War Soldiers.
By United Press
GETTYSBURG, Pa, Jan. 49,
Gettysburg College will hold open
house" for Civil War veterans at
tending the seventy-fifth anniver-
sary of the Battle of Gettysburg
here in 1888. The veterans of the
Union and Confederate armies have
been offered use of dormitories for
sleeping.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
AC ACCIDENTS DECLINE

II for. Preceding Year.
Times Special
FLINT, Mich, Jan. 18.-Lost- time
accidents at the AC Spark Plug Co.
decreased from " in 1884 to 26 in
1885, George Mann Jr., director of
industrial relations, said today.
While the 1885 safety accomplish
ment placed the company we'll to-
ward the top of the safety list for
American industry, a still further
improvement will be sought in 1886.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
Gone, but Not Forgotten

Automobiles reported to police as stolen
belong to:
United Cab Co., United Cab No. II, from
Alabama and Washington
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
Chevrolet's 1886 Trucks
Show Numerous Changes
Wide Range of Body Types Mounted on Haf-Ton and
Ton-and-Haf Chassis, Berger Announces.


types chassis with
Indianapolis today through
E. Berger Indianapolis manager.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
PUBLICISTS

I do NOT kno1 sekat Ha
should do ssithout. IL ...."-Cci.:
E.. NJ. House, adviser to- the late
President Woodross Wilson.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
STATISTICIANs

-. this remarkable book. IT,
being used every day in compiling
our statisfies.I. de Tmnopsk.,
NatiOsaI Recovery Administyafion.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
GLASS CLOTH DISPLAYED

Novel Fabrics, Yarns to Be Shown
at Toledo Exposition.
By United Press
TOLEDO, Jan. 18.-Glass fabrics
and yarns which may be knit and
woven are among the innovations
to be displayed at Toledos Indus
trial Progress exposition, JAN 1921.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
AUTHORS

- from nOtc on I shall rely on
one reference book@fhe World
AInranac-Hendrik Wllem, Yam
Loon. author Of Van Looms
Geography, etc.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18

At the annual election of officers the above prominent Indianapolis
automobile dealers elected the officers the indianapolis Au
tomobe Association 1886 Reading right they
H Walech president of c. H. Walech Chryser
Plymouth distributors president Robert Johnson president of the
Chevrolet Maaky president of
Sales and M Maey head of
Ndaley, plymouth distributors secretary.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
SPECIALISTS.

e.. speeialists of the high-brossess
type .. refer to the Almanac on
subjects upon s0hich they are
themseires producing material. ~
Guy H. Mitchell, Librarian, u. s.
Geological Surrey. Department of
the Interior, Washingtos, d. C.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18

G cholars, statesmen, business
- men, Journalists - men to
,chom accurate facts and figures
are essentidE-du find the World
Almanac an Indispensable source
of information.
Here's ichdt a tec prominent
people, enthusiastic users of The
World almanac, hare Ito say:-
JOURNALISTS
a.. the book is most eonsuite4
by editors and reporters -
Kenneth Roberts, y0urnalist osd
Novelist.
SCHOLARS
'"The Wonder Book. of all time
frank H. Visetelly, Editor.
Standard Dictionary.
EXECUTIVES
"Most useful !. .''-Herberf H.
Lehman, Governor of Nes York.
EDUCATORS
gees icith me ivhererev
go...--Nicholas Murray Budey,
President, Columbia Unirersity.
ENGINEERS
a.. a source Of daily use :"
-Dnvid Lynn, architect of the
Capitol, Washington, d. C.
SPECIALISTS
e.. specialisfs of the high.brossest
type .. refer to the Almanac on
subjects upon sehich they are
fhemseires producing -,nateviai.'f
Guy II. Mitchell, Librarian, u. S.
Geological Surrey. Department of
the interior, Washingtos, D. C..
AUTHORS
49, from, TosC on I shall rely ON
one reference book-fhe World
AIn,anac-Hendrik Wllem, Van
Loon. author Of Van Looms
Geography, etc.
STATISTICIANS
this remarkable book. IL
being used every day in com ptiing
our statisfies.-. de Tarnowsks,
NafiOsaI Recovery Adminissyafion.
PUBLICISTS
I do NOT knoI shat Ne
shOuld do scithout- if !. Col:
T.. N. House, adviser 1.-THE. late
President Woodross Wils0n.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
ENGINEERS

-. a source of daily use :"
-Dnvid Lynn, Archifect of the
Capitol, Washington, D. c.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
EDUCATORS

a.. gees scith me phererev !
go..."--Nieholas Murray Budey,
PRECEDENT, Columbia Unirersity.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1936-01-18
JOURNALISTS
EXECUTIVES

"Most useful !. ."-Herbert H.
Lehman, Governor of Ne.s York.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1936-03-04

1T is proposed to levy r,linous tax
Il. of anywhere from 81 to lOe per
pound on Margarine on the theory that
the economy of Margarine is menace
to our dairy industry.
According to the United States Depart
ment of Agriculture, the average man
should eat at least Sc pounds oftable fats
every year for his physical well-being.
Actually we eat only 81 pounds per
capita of which l8 pounds are creamery
butter and 3 pounds are Margarine.
Although Margarine sells for about one
half the price of butter, ten times as
much butter is consumed at the higher
price.
u Compare these figures ,oith those
Of Denmark, one Of the worlds
greatest dairy countries.
The Dane eats nearly 8 pounds more
butterperyear than the American andin
Evening star. [volume] (Washington, D.C.) 1854-1972, 1936-03-04
WEST POINTERS
TO LAUD THAYER
Five Scattered Posts Will
Contribute to Program
Over N.B.C. March Ia.

IRON five points Of the world
- thousands of West Point grad
| yates will participate in q
Il broadcast honoring Col. Syl-
vanus Thayer, founder. Of the United
States Military Academy, on Saturday,
March IA, over an N. B. G. network.
Gen. w. d. Conner, superintendent
of the academy, will be heard from
New York, where he Is to address sew
eral hundred former cadets at one
of the annual dinners in tribute to
Thayer. Music by the West Point
choir and band also will be heard on
this portion of the broadcast.
Meeting in other points of the globe
will be thousands of other West Point
graduates who are occupied in civil as
well as military activities. During the
program messages will be heard from
United States Army posts in Alaska,
Manila, Panama and Key West.
Col. Thayer is held in particularly
high esteem by West Pointers because
of the courageous battle he put up in
the face of financial and political diff
ficulties in maintaining the academy.
John ITO. the talking and singing
parrot, whose unusual mimicry'
was heard over the ether waves last
Evening star. [volume] (Washington, D.C.) 1854-1972, 1936-03-04

ski, will play Bach's 'Toccata and
Fugue in C Major" Paul Hindemith's
Matthias the Painter" symphony and
THE Sorcerer's Apprentice" by Dukas,
on WRC at 10.
Selections to be sung by John
Charles Thomas during his recital on
WMAL at 10 include "Toreador Song"
from Carmen; "Gwine to Hebb'n"
and "Auf Wiedersehn,' - by Romberg.
Morton Downey, tenor, returns to
the air in new series which will be
heard on WJSV at 10:45 each We'd
nesday. Tonight he will sing please
Believe Me-" Garry Me Back to the
Evening star. [volume] (Washington, D.C.) 1854-1972, 1936-03-04
MAJOR FEATURES AND PROGRAM NOTES.

Senator Barley, Democrat, of Ken
lucky, will discuss "Roosevelt's Re-
building Record" over WMAL at 1890.
Fred Allen will conduct a special
"Harlem on Parade" amateur contest
on the Town Hall program, a WRC
feature at 9. Six amateur acts will
be presented.
The history of American music and
the part composers have played in
the country's development will be
dramatized on the American Caval-
cade program on WJSV at 8.
The Cleveland Symphony Orches-
ira, under direction of Artur Rodzin-
Evening star. [volume] (Washington, D.C.) 1854-1972, 1936-03-04
ADVERTISEMENT.
ADVERTISEMENT
Coughs Relieved
Right Away

You want prompt relief. Halls
Expectorant quiets coughs due to
colds amazingly quick. Soothes
and heals irritated membranes.
Special ingredients warm throat
and chest and make you feel many
times better. A cough, due to
cold, is Natures warning of
danger ahead. Take no needless
chances. Get bottle of sooth-
ing Halls Expectorant today.
Three sizes: 35e-6ot-$l. at all
drug stores.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1936-03-04

ment cells after they wrestled with a
guard last Thursday.
For two days after they were placed
in the punishment "block IA" they ate
their meals. Then they started the
strike.
Deputy Warden Thomas Meikrantz
said guards will continue to place the
food in the cell block twice day,
leave it for several hours and then
remove it If it has not been touched.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1936-03-04
boards from the piazza and broke

boards from the piazza and broke
doors.
The outbreak occurred while two
members of the State Board of Con-
citation and Arbitration were In con-
ference with committee representing
1000 U. T. w. strikers who walked out
January IA, closing the mill.
Campbell, not a union member, has
been working daily In the mill. There
was no one in his home at the time.
Stones and ice were used to break the
glass. No attempt was made to gain
entrance.
Earlier in the day windows In the
mill were smashed.
Tonight a late meeting Of the
strikers agreed to accept a recon-
n1endation by the State Board that
mass picketing be stopped. ..
Evening star. [volume] (Washington, D.C.) 1854-1972, 1936-03-04
Sunday night, made $4,000 for his
owner, Francis Abella. last year.

X EN- WOODS, conductor Of the @. B.
8. Musical Reveries" programs,
will mark his fourteenth year on the
air with an anniversary broadcast
over the Columbia network on Sat-
urday at 1918 pm. Stuart Church
i'll, tenor, and Orson Wells, dramatic
reader, will participate in the pro-
gram.
THREE viewpoints on the question,
What Is the Freedom Of the
Press?" will be given on an N. B. c.
program Thursday, March IL. at $3.50
pm. Haywood Broun, noted columnist,
will present the liberal view in his
answer. Will Irwin, journalist and
novelist, will discuss the question from
the propaganda and publicity angle.
The third speaker has not been named.
GRACE VITALITY, 1e-year-old So
prano. who has been heard over
WJSV on Thursdays at 1915 PM,
will begin new schedule on Saturday
when she will be heard from 5:45 to
6 pm. The Saturday schedule will
continue indefinitely.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1936-03-04
MOB WRECKS HOME
OF MILL EMPLOYE
Within Company Master Me-
chanic Absent in Nighttime
Strike Demonstration,

BY the Associated Fress.
NORTHBRIDGE, Mass, March A.
The home Of James Campbell, master
mechanic at the Within Manufacture
ing Co., was stormed last night by q
group Of men who broke practically
every window in the house, ripped
Evening star. [volume] (Washington, D.C.) 1854-1972, 1936-03-04

Lone Prairie" Lovely Lady" and
Little Town in Old County Down."
The 20-year warfare between Henry
(MidgeD Fernekes and the Chicago
police will be dramatized on the Gang
Busters program on WJSV at 10.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1936-03-04
TEN CONVICTS GO
ON "HUNGER STRIKE"
Group in Punishment Cells, at
Philadelphia Have Refused to
Eat Since Saturday.

By the AsSoclated Press.
PHILADELPHIA, March 4.-Ten
convicts, locked in punishment cells
ct the Eastern Penitentiary as the re-
suit Of a short-lived riot last week,
have been on hunger strike" since
Saturday.
They have refused to eat, although
food is placed In their cell block twice
q day.
They were confined to the punish
Evening star. [volume] (Washington, D.C.) 1854-1972, 1936-03-04
England's Airmen.

England's. National League Of Air
men Is growing rapidly and members
are being trained to fly and helped to
get a government flying permit for $40.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1936-03-04

addition about As pounds ofwholesome
Margarine on his bread and in cooking.
Apparently Margarine has not ruined
the butter industry in Denmark.
ToItax Margarine because it costs less
than butter would be like taxing Fords
because they cost less than Lincolns;
like taxing Iowa corn in favor of Da-
kota wheat; like taxing Georgia peaches
to raise the price of Oregon apples.
Magazines lower selling price is attrac-
tive to the thrifty and to the millions
of people with limited means.
Will a tax on this wholesome and nour.
ishing food product sell more butter
to people who cannot nosU afford the
higher price of butter?
The answer is No! A tax on Margarine
is tax for selfish interests, an impos-
sible levy ON the food budgets of the
masses who cannot afford to foot the bill.