Evening star., 1936-07-19


to shame the number Of shows offered
by radios next Of kin in the enter
tainment fanily-the movies-which
manage to chalk up only total of 70
or 80 different daily offerings, count
ing the attractions at the first run
and neighborhood film houses.
All of which would seem to indicate
that 1t would take @ confirmed grum-
bier to underestimate the variety OF
radios offerings-even in the current
dull season. Next time you feel more
conscious of radios shortcomings than
of its merits, try few minutes study
Of the program listings and see if you
really know your way around your
concert halls, variety houses and dra-
matte theaters of the air.
In the Offices behind the scenes in
broadcasting plans for Fall are going
full tilt Despite the fact that Fall is
still on the distant horizon, so far as
most of the listeners are concerned, a
last-minute scramble is on right now
among the big-time advertisers who
hope to corner the cream of the net
work spots for the new season.
Probably the best news is the prom
ise that Helen Hayes will be back at
the microphone in the Fall. this time
Mondays at 8 for a half-hour on
N. 3. C.-WJZ Charles Previn' S
last years sponsor is due again on
the N. B. c. blue network, plus WLW,
Sundays at g.. Smilin' Ed McCon-
nell, Larry Larson and Palmer Clark's
Orchestra team up for an N. 3. c. red
network show Sundays at $50
Bar 2 Ranch" with Louise Massey
and the Westerners, bows on Septem-
ber 20 for a Tuesday show at 8 on the
blue network Singin' Sam has a
Monday 10 pm. spot on the same net
work and reappears at WIZ for a
show Fridays. SIS, too, early in Sep
tember.
THE Pittsburgh Symphony Orches-
ira gets back September 13 for
Sundays at 2 . The Joe Penner show
opens at C. B. S. october for a series
of Sundays at 6 g.. Eddie Cantor's
new series, for which Jacques Renard
rates the musical assignment, opens
September 20, with Sunday, $50, as
the air time 4. Kate Smiths variety
show, Thursdays at 8, starts october
l.. . Maj Bowes' new C. B. S. show
gets under way September 10 for the
Thursday, pm, time spot That
good old standby of the youngsters,
"Popeye." bows on the c. B. S. hook
up August 81 for a new series.
Meanwhile, some network traditions
are being swept aside, with Harry
Horlick not only moving to Columbia
with his Gypsies. but actually break
ing down and contemplating addition
of feminine warbler It even looks
as if Glen Gray'S Casa Iona outfit will
make a similar gesture, and if Glen s
present plans work out, you'll hear
Connie Boswell on his new Fall COM
mercial.
Even when Connie herself is absent
from the microphone you aren't apt
to forget her with some of that song
ster's own compositions being aired,
among them the haunting Met My
Waterloo"
The former sponsor of Sanderson
and Crumit is to pay the bills for
Guy Lombardo's program next Fall
:. The new series opens September
at c. B. S. for Sundays. $50 . .
with Trumpeter L!ebert Lambardo
blossoming out as vocalist Horace
Heidt's orchestra is also set for the
new season. rating an NJ. B. S.-WOR
hook-up when he settles down at a
Manhattan hotel spot :. Sid Silvers.
back on the air next Autumn, will
probably air for the ginger ale COM
pany which used to back Jack Benny
Marie Marion, the Ivy of the
Ken Murray show, is all set for her
own show at WABC next month.
It's even likely the Marx Brothers
will show up with a commercial Sc
ries So may Gertrude Berg, this
time with a new sponsor Ted
Hammerstein threatens to take on
double broadcasting duty, turning
band maestro as well as master Of
ceremonies for his Music Hall show
The chances are that Edward
Everett Horton will emerge as master
of ceremonies for the Chateau" show
if his movie commitments ever allow
him time Watch for Nick Dawson
and Elsie Hitz to return to the air
soon with Nick's new script, Follow
the Moon"
WELCOME home to Claudine Mac
donald, who gets back from
Newfoundland tomorrow to resume at
N. B. c., although, 1t must be said,
the guesters she lined up before her
departure held up their end Of the
show, along with Joseph Littau, who
can always be counted upon to carry
on in top-potch fashion A glad
hand also for Gabriel Heater. back
at WOR Monday nights for
Mabelle Jennings, who settles down
to Monday and Thursday afternoon
broadcasts for WABC-C. B. S. next
week Loretta Lee. now airing via
Columbia from New York after a six
month absence Margaret McCrae,
u,ho rates the vocal spOt with Jack