Imperial Valley press., 1936-12-16

L
I. the many possibilities instead of
| the usual one of hunting arduous-
ly from shop to shop for some-
thing that will do for Aunt Susie -
Aunt Susie's most eXacting taste,
and everyone has an Aunt Susie
problem, may be pleased with the
gifts which Ell Centro's merchants
have stocked, thus making Christ
mas shopping a pleasure instead Of
that usual nightmare postponed
to the last minute because of its
difficulties.
This season the shopper, after
making her list of names for whom
presents must be purchased, and
having firmly made up her mind
what she will pay for each SO that
the sight of an exquisite negligee
which is perfect for Mary doesn t
SO overcome her good judgment
that she squanders all her money
on Mary's present and has nothing
left for John, will find it easy to
make her selections, the only diff
ficulty being in deciding which
gift of the many will most ade-
quately meet the needs and prefer
ences of the person who is to
receive it.
Whether the budget be small OF
large, there arc plenty of gifts
available TO meet its needs, gifts
which are practical, gifts which are
luxurious, gifts which are solely
ornamental, according to whether
one Is to celebrate Christmas in
a truly sensible manner or in a
lighthearted, frivolous fashion.
Radio Department
Edgar Bros. Hardware is particu
larly proud of its radio department
and this department pays particu
lar attention to helping the patron
select the type of radio which will
meet individual requirement. Fine
tone, handsome cabinets make
these distinctive gifts.
Toys galore and also a splendic
gift goods department as we'll a.
rare crystal glassware and china are
to be found in this well equipped
store
Electrical equipment for tht
nome Will please every member o.
the family and the Sones Lumber
Co. has in stock latest models of E
we'll known manufacturer, ranges
refrigerators and other items which
make home a p1easanter place.
These cold days heaters are al
item which will meet with the fami
ly's Wholehearted approval ant
Sears-Roebuck has an EXCEPTIONAL,
large stock for this welcome gift
In addition this big store is Santa
headquarters with its toy depart
ment, its furniture and househol,
goods and its clothing divisions. M
need of the family is neglected here
For those who prefer gas to elec
tricity the Natural Gas Corporation
has every household appliance read.
for the Christmas shoppers from
refrigerators, ranges, heaters t,
stoves, small room heaters, any on
of which will make an ideal gift.
Christensen's in addition to fin
candies, has stocked beautiful toll
etries, perfumes. powders, all sort
of leather novelty goods, boudoir ac
cessories and some unusual specia
gifts which arc unique and certail
3 to please
The smoker will also be delightc
with the large assortment OF sup
plies for him.
Music instruments
Musical instruments for the fami
ly's musicians or would-be musician
are offered at the Music and Gif
{ shop, and special advice will b
given as to selection. Fine accord
ions, guitars, pianos are specialize
and this shop also has large gif
goods department.
Electrical appliances for th
home, featuring popular line c
goods, rcfrigerators, ranges, wasl
crs ironers are gifts which will b
appreciated by the homemaker an
h which are to be found at Schmitt'
n Radios also arc SPECIAL at thi
shop
\ Dunlaps has toys. beautiful az
/ parel for women, lingerie, house
hold goods and fine clothes fc
I men and boys from which it is pos
sible to select the most delightfl
of Christmas gifts. An array {
goods here will meet the Christine
4 needs of every member of the fam
ly.
Fine Stationery
/ Fine stationery, greeting card
pens pencils, an array of amusin
and entertaining games, and a nix
selection of novelties which mal
splendid and unusual gifts are
1 be found here as well as handSon
desk SETS
L Quality and reasonable prices a.