Evening star., 1936-07-05

CA6C O24 "a GNCAJ new A0Cd 90 AdRAOAJS
as possible just by doing 1t to death?
Nothing at all subtle about the answer
to that one-it's perfectly obvious:
The broadcasters themselves are re-
sponsible.
Just as one dialer to another, aren't
you getting fed up with all these
dramatic farewells for the season as
exchanged by stars, orchestra leaders
and stooges-particularly when you
reflect they'll probably be humping
into one another all over the studio
corridors next day? And don't you
hope that Clem Mccarthy drops his
breathlessness for the N. B. C.-WJZ Ar
lington race series and be content to
wax excited only when he's airing
really breathlesSly exciting event?
While we're wishing for fulflllment of
the impossible, include a wish the
broadcaSters pull some of the dramatic
shows they're playing clear across the
board these Summer afternoons i
and perhaps be willing to concede that
the little lady of the house may have
enough sense of humor to make it pay
to dole out some comedy and perhaps
few sprightly tunes for her enter |
tainment. Even a wish that the Hit |
Parade" sponsor would let US know |
what that show is trying to do might !
not be out of order-not that it mat |
ters, but are the tunes really the hit |
tunes of the week or are they just the |
favorite requests polled by the listen
ers? And wouldn't you, too, like to |
know if all the listeners manage to !
leap out of the nice languor inspired |
by Russ Morgan's melodies promptly |
enough to be alert to catch the gag
ging of comic Ken Murray on the !
same show? Taken in separate doses, |
both orchestra and comedy of this /
bill rate tops-but it's another story |
and spells hard work for the listener /
when it comes to mixing them.
OVER in Radio Row the new Fall !
~ shows are in the making Rumors !
fly about the choice the sponsors will !
request in lining up network time :.
one story says that Maj. Bowes' coffee !
SROAAoOA "CA 6C1 W AAASS bcSC O44 4AAo
attempt to corner Publisher MacFad- |
dens Good Will Court" as a replace |
ment for the amateur parade. 1t |
seems that the coffee merchant would |
like to give the Court" an N. B. C. wire |
to replace its present M. B. S.-intercity !
link from WMAC. Meanwhile the
Court" is right up there at the top
in adult radio fare. But wonder if /
that wouldn't be just the trouble with |
it as successor to Maj. Bowes-
unless the majors present sponsor
plans to get away from his purely
family" type Of show.
Kate Smiths plans to put on an
hour-lorg variety show via c. B. S.
Thursdays at 8. lend further credence
to the report that Rudy Vallees bill
may shift to the Majors present
Sunday hour unless, Of course,
both Songstress Smith and her
sponsor are really looking for the spot
that offers stiffest competition =
such a shift might result in Frank
Fay being brought to the N B. c.
Thursday spot now held by Vallee.
Listeners who protest about the
Summers absence of their favorite
comedians shouldn't forget that more
than one of the present comic stars
of today emerged from radios Sum-
mer doldrums in other seasons. Re- |
member that Phil Baker and Bob |
Burns we're pinch-hitters themselves
not so long ago. Take Tim Ryan and
Irene Noblette-doeSn't it seem likely
that boarding n. B. C.'s Sunday night
band wagon will set them on the road
to regular stardom-if their lines
manage to go on packing a punch,
even though adhering to the we'll
worn formula Of question -and answer
gagging
A LREADY this much is certain
about the coming shows. Phil
Baker hangs on to the Sunday 7:30
spot at C. B. S. Nelson Eddy's
series for Grace Moore's ex-sponSor
begins September 27 with Josef
Pasternack providing the orchestra