Evening star., 1936-04-05
100000 EXPECTED
HERE IN 10 DAYS
Crowds Anticipated After
Wide Publicity on Cherry
Blossoms.


som festival due to the Unexpectedly
rapid development Of the famous Jap
anese blooms, an extensive publicity
program has been put into motion by
the Greater National Capital Commit
tee of the Washington Board of Trade
for the benefit of more than 200, 900
sightseers expected to visit Washing
ton during the r.~t 10 o~'s.
When it was found the trees would
blossom early, hundreds OF letters and
news releases were sent out last week
oy the committee to newspapers
throughout the United States, it was
reported by Curtis Hodges, director
ST the organization.
Letters were sent to the managing
editors of 400 large newspapers giving
hem final information on the blossom
'ng of the trees. Releases were mailed
10 all out-of-town correspondents In
Washington and to 400 small news
papers within a 200-mile radius OF
Washington. Special material and
pictures were sent to editors of travel
pages of large newspapers in the East.
Through the courtesy of the National
Broadcasting Co. 15-minute national
broadcast on the blossoms was made
~ the Japanese Ambassador, Hirosi
aaito, under the sponsorship Of the
committee. Edward Kelly of the Ma
tional Capital Parks spoke on the sub
iect over Station WJSV. Columbia
Broadcasting Co., and 18 spot an
nouncements on the dates OF the
blooming of the trees were made by the
two chain systems and by Station
VOL.
Miss Margaret Clore, in charge OF
the information department of the
Greater National Capital Committee,
has answered more than $500 in
auiries concerning the blossoms this
year, the first inquiry being received
last December.
The Housing Bureau operated by the
committee will remain open during
April, Hodges reported. Already sew
eral thousand rooms in private homes
have been listed to accommodate the
thousands of visitors expected during
cherry blossom and Easter time.
The committee has kept the rail-
roads closely informed as to the prob
able boloming date of the trees. The
Baltimore & Ohio Railroad distributed
100000 "f1iers," using daily newspaper
advertising in New York, Philadelphia
and West Virginia. The blooming Of
the cherry trees here is being adver-
all oil re
vania Railroad reported. The Chesa-
peake & Ohio Railroad is using fiers
and newspaper advertising and an
nounced that it expects to bring more
than 10000 visitors here over its lines.
For the past few weeks the Seaboard
Airline has kept its representatives in
formed by wire of the latest cherry
blossom developments. Both the
Southern Railroad and the Atlantic
Coast Line are distributing details on
the great Washington Springtime at
traction.
In addition to the thousands of Wis
itors expected to view the cherry bios
SONS, more than 1000 delegates are
expected to attend 26 conventions here
during April, the largest convention
month thus far in 1896, Mr.. Hodges
announced.
Marshall Takes Office.
Joseph w. Marshall, new director Of
the Washington Better Business Bu-
reau, who took Office April l, expects
to make no immediate changes in
personnel or procedure of the bureau,
1t has been announced. He succeeded
Louis Rothschild, who resigned to take
up the practice of business law.
Marshall, former assistant adver-
tising manager of Woodward g. 10th
rop, is native of Washington and
his lived here all his life. He is active
In Masonic circles.
Booster Outing Planned.
The twenty-fourth annual booster
outing of the Merchants and Manu-
facturers' Association will be held June
1915 and will be in the form Of a
weekend cruise aboard a specially
chartered steamer to points on the
Potomac River and Chesapeake Bay.
Preliminary arrangements for the
cruise were approved during the
past week at a meeting of the Booster
Committee, at which Dr. M. G. Gibbs
was elected general chairman and
Lewis A. Payne associate chairman.
Chairmen of the subcommittee in
charge are: Commissary, Bert Ohm
sted; tickets, Lewis A. Payne; enter
tainment, Mark Lansburgh; publicity,
William e. Russell; itinerary, Charles
Frame, and beverage, Tom Fitzgerald
Other members Of the Booster
Committee are the following: r. P.
Andrews. Fred Buchholz, James E.
Colliflower, Charles H. Frame, Frank
lin w. Harper, Ringgold Hart, John
j. Hasley, Mark Lansburgh, Louis
Levay, DR.. George E. McCann, William
J. McNamara, L. c. Kuhn, George c.
Shaffer, Benjamin Skinker, Arthur j.
Sundlun and Ford E. Young.
Six Conventions Listed.
More than 5000 delegates are ex-
pected to visit Washington in con-
nection with conventions newly listed
by the Greater National Capital Com
mittee Of the Washington Board of
Trade.
Largest of these, scheduled two
years in advance, for May, 1898, is
the General Assembly of the Presby-
terian Church in the United States.
Five thousand delegates are expected.
Edward w. Martin, manager of the
Lee House, is convention chairman.
The National Conference on Weights
and Measures, with an attendance of
$50 delegates, is to be held here June
e-12, with headquarters at the WASH
ington Hotel. F. s. Holbrook of
the Bureau of Standards, is secretary.
One hundred delegates are to at
tend the Interstate Circulation Man
ayers Association convention here
next September.
The annual meeting of the Exec
utive Committee of the American
Road Builders Association will be held
April 1917 at the Willard Hotel,
with 200 members present. Charles
M. Upham. secretary, is in charge