Evening star., 1936-03-08
Big Business
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Continued From First Page)
major misfortunes Of cur time that
that story so seldom has been told
Leadership has its penalties, as
we'll as its rewards. That which is
successful becomes conspicuous
snd by the same token it becomes
the target of attack from the envious
the ambitious. and the professional
fomenters of public discomfort
From such quarters as these, the
story against big business the
incomplete and misleading and in
some cases the totally false story
has been loudly and persistently re-
tailed.
But of the story for big business
-. Of the epic of large-scale indus
try little or nothing has been
heard. The part which it has played
in developing new comforts and con-
Veniences within the reach of every
one =. in raising the general wage
level . in research and the ad-
vancement of science =. in enabling
people to escape from the restraints
Of city life through low-cost trans
portation and communication in
Tightening the drudgery of the farmer,
and in taking women out of the
kitchen :. all these things. and many
others which have contributed toward
increased human happiness and
higher standard of living in America,
have remained largely untold.
And they have remained untold
simply because large scale industry
itself has not chosen to tell them.
The Public Temper.
knowledge is the parent of under
standing :. and it is only of under
standing that confidence can be borne.
In the last analysis, large-scale indus
try must stand or fall by the good will
and confidence Of the public. A few
... very few . far-sighted cor
porations have won that good will and
confidence by telling their story to the
public over a period of years. Yet
even the most sanguine observer would
hesitate to affirm that the temper of
the public is favorable to big business,
100000 inhabitants of this country.
big business has millions of impersonal
customers E. and altogether too few
friends.
This is an unhealthy condition of
affairs ). not only for big business.
but for the Nation at large. Sound
and enduring progress can be built
only upon basis of mutual respect
and regard. This country needs big
business for its vision and magma
tion its efficiency . o.. its courage
and initiative and brains. But big
business has an even greater need Of
the public. 1t needs its loyalty and
friendship to compete against ire
sponSible competition . to protect
itself against the attacks of the self
seeking and the misguided D.. to avert
labor troubles and misunderstanding
e.. in short, to exist at all.
The Hand of Friendship.
"1here is only one way to win that
friendship. There is only one way to
win anybodys friendship {. . and that
is to let him see you as you are :. A
man, or corporation, may have all
the good qualities in the world, but
unless they are known they will never
be appreciated. The light which re-
mains hidden under buShel attracts
neither attention nor esteem.
THE time has come for America
to turn its face against the forces of
internal strife and dissension :. to
seek new strength in the old solidarity
of thought and feeling to recap
ture, and to restore to its rightful
place in our way of life as Nation,
the personal, human touch B.. And
it would be worthy of the great ira
dition of American industry if its
leaders should be the first to take a
step In that direction =. If they were
to stretch forth the hand Of fellow
ship frankly and generously to those
who should be their neighbors, and
their friends"