Nogales international., 1936-02-01
MASS ATTACK ON CARELESS
DRIVING LAUNCHED In NATION

Faced with the appalling totals
of $4,000 killed, more than 100000
permanently injured, and well over
a million persons temporarily dis
abled in automobile accidents dur
ing 1885, every community in the
land has joined in a mass attack
upon careless driving.
Law enforcement bodies have re-
doubled their efforts, civic minded
organizations and individuals are
lending their support, and behind
them all bringing daily messages OF
accident horrors to the public, the
newspapers of the West are coop
Grating in their customary whole
hearted manner. 1t is hoped that
these combined efforts will impress
upon motorists and pedestrian alike
the vital need of greater caution
and law observance. But. in all
these safety efforts, attention is
focused most upon the accident and
it's cause.
The Western Auto Supply Com
pany believes that considerable
force can be added to the nation
wide safety drive if every person be
impressed with the tragedy, not
alone of the accident, but it's hor-
rible influence upon the families OF
both the motorist and the victim.
In this manner it is hoped to drive
into the consciousness of every driv-
er and every pedestrian the fact
that many more persons are ire
parably injured in every accident
than those who are killed or Grip
pied. To this end, the Western Au-
to Supply Company will broadcast
a series of dramatizations of acci-
dents and their resulting tragic ef-
feet upon the families Of the per-
sons involved both driver and
victim.
The program will be called Death
Rides The Highways. 1t will be
released over stations KPO, KFI,
KGW, KOMO, KHQ, KTAR, KOA
and KFSD every Saturday even
ing between the hours of 7:3O and
800 O'Clock Pacific Coast time,
$3.50 to 9 Mountain Time. The first
program will be on Saturday, Feb.
1St.
Each episode of Death Rides
The Highways will be based upon
an actual accident taken from the
police records of the various West
ern states. Short talks by prom
inent people will be a part of each
program, and these talks will en-
deavor to further impress upon the
public the necessity of caution, care
and courtesy; of due regard for law
and signals; and proper attention
to the mechanical factors of driving
safety.
Quoting George Pepperdine, Pre-
S dent of the Western Auto Supply
Company: There are two elements
of neglect that cause automobile
accidents. These are human and
mechanical. The human element is
strictly the result of the drivers
conduct at the wheel. Though
countless lives are annually snutfed
out because of speed, carelessness,
intemperance, discourtesy, greed,
and disregard of laws, signs and
signals, other thousands of lives
are sacrificed by neglect of mechan-
ical factors.
"These mechanical safety factors
are: vision, which depends upon a
clean, clear windshield adequate
glare protection; efficient lights,
efficient without binding the 9TH
er fellow; and a clearly visible tail
light. Closely allied to these is the
horn, which is the only audible
warning. All these safety factors
depend upon the battery and light
ing system. The next mechanical
safeguards are the tires and brakes,
both are essential in warding off