Imperial Valley press. (El Centro, Calif.) 1907-current, 1936-02-16

charge of affairs. Large bought up by
SyndicateS with offices in New York, Chicago, Kan
sas City and Dallas.
The COW business now belonged to the corpora
tons.
Since Efficiency is more interested in profits than
glamour the ranch proprietor who couldn't show
a profit, when the board of directors met, soon
found himself looking for another job. The old
order gradually changed
The COW business became efficient economically
independent, and highly motorized
Old ranch methods were practically eliminated
as was the old-time ow-puncher.
Now there's Ranch Superintendent
Is he different from the old ranch boss? He is
His flowing tailed pony has been changed to an
up-to-date contraption, boasting universal joint
a crankshaft and required rations of oil and petrol
Mr.. Superintendent wears a cap, puts and rid
ing breeches Leather pants, holsters horse hair
bride and similar ancient cow-accessories are not
for him.
Cow-punchers coming under his jurisdiction
may ride ponies, but the majority of them come
in from the days. roundup in large trucks.
At night, after dinner, served modern cafeteria
fashion, bunch of the fellows "sick up hop up
behind snorting motor and lope out for the
latest movie being shown in Amarillo, Texas, or
kindred towns of the Old West. Others may haul
out string of books and start "currying" their
intellects for many of these efficient cow-punchers
studying courses in law, accountancy agri-
culture, and English by correspondence. And like
it, too.
Should you visit one of these routine ranches,
you will find the boys with full knowledge of the
latest football game, the World Series and the
war news from the Ethiopian front, for there are
sure to be several daily newspapers about a radio
used for news as well as grand opera
VES, the modern cow-hand is motorized, sys-
tematized, sophisticated national product, as
ia from hiC n 1,nfc
tail sandwich is separated from yelping coyote
OF course there are cow-men aside from those
raising blooded herds, who run their ranches,
but they doing it with more attention to book
keeping than fancy roping. They accept as much
of the modern trend as taxes and practicability
will allow and try to keep out of the red. They
herd their cattle into pne-laced corrals, instead
of the heavy planked Enclosures adopted by the
routine ranches, and profits to the contrary not
withstandng, still relish curveting steer and the
smell of the branding iron on his sizzling hide.
Sure! We still the Greasy Sack Outfit"
said .. V. Holden, cow-puncher Kingman,
Arizona Kayak is another word for it."
Translated, the Greasy Sack Outfit or Kayak,
means ration box one slung on each side of
horse or mule, usually used in rough country.
THE chuck wagon is used too Holden grinned.
"The old wagon still looks good, even to motor
lied cowpuncher, around eating time"
Besides the coW-men who run their own small
cowboys, too, type who seemed destined to keep
alive the almost fgurative heroic niche in the OLD
West pageant.
While this group is distinctly motorbroke, they
refuse to forget the gamorous past In their hearts
they are the real thing-regular ow-punchers in
their heads they are modern business men. with
view to the economics of the situation so thew
sign up with Rodeo Outfits the Radio and Holly
wood.
Since, generally speaking, cow-men are natur-
ally generous and smart showmen, these fellows
wear large heavily -benotched sx-shooters mod
ernistic chaps dazzling spurs, fooled leather sad
dies and flaming neckerchiefs.
Clad in an outfit such as this, with black som
brero range voice and halo of picturesque chiv-
airy lowering near, is it any wonder that the Amer
lean people, despite motorization, are glad this
glamorous cow-puncher remains on the American
scene?
Certainly not.
They just open their hearts-and the show cow
puncher rides in.
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