Evening star., 1936-06-28


foot the bills begin to consider the
Summer audience at all in the light
of paying guests. In another two
months they'll be busy checking up
to determine whether or not it does
pay to carry on via the airways right
through the heatwaves.
Meanwhile, listeners benefit by the
experiment. True, many of the top
notchers are missing from the air, or
will be in q few weeks. But their
erstwhile sponsors this year are mark
ing time by putting on other stars, of
less brillance and certainly of lesser
salary requirements. If the radio au-
dience proves faithful and attentive,
very likely by the time June, 1887,
rolls around you won't find your radio
fare barren of the Jack Bennys, Fred
Aliens, Phil Bakers and Bing Crosbys.
And won't that be jolly good news
to the networks, as well as to the
folks in the armchairs?
NEW YORK and Hollywood resume
as the radio capitals next week
and dialers can settle down to regular
schedules after the political cannonade
from Cleveland and Philadelphia &.
at least until the annual Fall shuttle
of programs begins. Meanwhile, don't
be misled about that new deal among
the Autumn shows which has had
Radio Row all agog-the $4,000
weekly check Mai. Bowes is to rate
when he changes sponsors and net
works in September. The catch is that
when the Major goes to plugging autos
instead of coffee, he'll have to sand
wich personal appearances at motor
shows and conventions in between
broadcasts, and his precedent-setting
salary covers both his endeavors in his
sponsors behalf.
II it's true that a drop in his shows
rating brought about the change of
sponsors for Maj Bowes. wonder if
it's wise to buck Show Boat" by air.
ing on c. B. S. Thursdays at 9. Speak
ing of Show Boat" Lanny Ross will
desert the ship next month, but for
few weeks only. That radio craft, by
the way, is doing Introductory honors
for some of the new artists on the
make for the coming season-after the
manner in which Rudy Vallee has
aided N B. C. with air debuts for
some time-and the ranks of Show
Boat alumni rating commercials of
their own continue to grow. the new
est recruits being the "Westerners,"
who will rate an N. B. G. Blue Net
work spot. John Milton probably will
spin the continuity necessary TO the
Dude Ranch" billing of this new show
starring Louise Massey.
Ffbber MCGEE and Molly warm up for
their new Red Network series by guest
stint on the Magic Key" hour
Nellie Revell, however, rates and needs
no special fanfare, bowling on N. B. c.
WEAF Sunday mornings at 1l:l5 with
the same hearty chatter that makes a
pleasing little interlude in the sirupy
gush aired by most Of the feminine per-
formers.
T OOKS as if it's to be Rubinoff on
the musical end of the new Eddie
Cantor series in the Fall, when the
comic takes over that oil show for Sun
days, $50. on c. B. S. with his whole
show making the change with him :. &.
Meanwhile, it's Eddie Duchin on the
Burns and Allen show ;. Chatter out
of Chicago persists in having it that
the Monday night N. B. C. milk show
will fold and so will the Edgar A. Guest
bill . yet. DR.. Allan r. Dafoe. sign
ing for his first commercial. promises
to step up to the microphone once
month regularly on the former show.
bowing in tomorrow to air anecdotes
of the quintupletS.
Music in the air includes Tenor Nor
ton Bowe's contributions to the Sum-
mer fare for Jack Benny's former spot
. and by Fall may include Phil
Spitalny'S girl orchestra in show for
the Beauty BoX's" former backer &.
but there's to be no change in the
Kostelanetz organization after Lily
Pons leaves July l. with the Friday
group just doing double for the Wed
nesday bill.