Henderson daily dispatch. (Henderson, N.C.) 1914-1995, 1936-11-09
THOUSANDSWEW
NEW CHEVRO[ETS
Sales Made as 1887 Models
Are Put on Display
Here Satusday

Chevrolet's new cars for 1887 made
their local bow Saturday at the Scog-
gin Chevrolet Company's salesroom,
where some 1000 persons had inspect
ed the new product up to closing
Of five units, in addition to two which
had been ordered prior to today, with
several untitled orders on hand.
Speaking in behalf of Mr.. Holler,
vice president and general sales
manager of Chevrolet, and also in his
own right, Mr.. Scoggin voiced gratifi-
cation at the friendly relations be-
tween the Chevrolet organization and
the community II am especially i'm
pressed" he said, with the fine tri-
butte owners have paid us by. order
ing 1887 cars sight unseen There
could be no more striking proof of
the faith they feel in Chevrolet. And
the local residents who have voiced
their confidence in this manner are
only a small percentage of a very
large army of owners who share that
feeling and have shown their faith in
the same convincing way"
Chevrolet's new passenger cars for
1887, comprising two new series of
six models each, were introduced to-
day with public showings throughout
the United States. The two series,
known respectively as the Master and
Master De Luxe, are Identical except
for front spring suspension, rear axle
and steering gear ratios, and Access
series and trim.
On the Master De Luxe models,
knee action, formerly optional at ex-
ira cost, is not only continued as
major feature, but furnished at no
extra cost. Master models are avail
able with semi-elliptic front springs
only. All models of both series have
safety plate glass all around at no
additional charge.
Although the cars are described as
new from bumper to bumper, the
change most obvious outwardly has
to do with body lines. A new treat
ment, described as diamond crown
speedline styling" represents a dis
tinct departure in design, and pro-
duces an impression of added fleet
ness and grace. The change, however,
goes deep than appearance, for the
bodies are entirely new. They intro
duce unisteel construction, in which
solid steel turret top, steel side panels,
steel double cowl, and steel floor are
welded together to form a permant-
ly silent unit. Even the doors are all
steel.
The bodies are mounted on a
chassis which is also new, with the
new six-cylinder high compression
valve-in-head engine developing IS
horsepower, new ibox-girder chassis
frame combining rigidity and light
ness, and hypoid rear axle drive
gears.
Chevrolet engineers emphasize the
fact that the 1897 models adhere
closely to engineering principles
which Chevrolet has developed thro-
ugh constant improvement year after
year. They are more compact, with a
gain in strength and a reduction in
weight. Better hill-climbing and ac-
celeration, with marked smoothness,
durability and economy, characterize
the performance of the entire new
line.
Both body and chassis refinements
contribute to noteworthy advances in
Sd1cLy, comfort, QrlVlnS ease, ana
general owner satisfaction. The use of
hypoid gears has lowered overall
height, and with it, the center of
gravity, a change which, in conjunc-
ton with wider-spaced rear springs,
and larger cross-section tires on wider
rims, makes for greater stability on
the road. The power plant and the
body are relocated on the frame, the
body being longer and wider, with the
floor 2 1-16 inches lower than in the
1886 Master De Luxe. The increase in
width at the floor line in the front
compartment is almost five inches,
across the front at windshield level,
l IL inches, and between the doors
across the front seat, two inches.
Wider windshield and larger windows
increase visibility and contribute
much to safety. I
Ample provision for luggage is
made in every model Town sedan and
sport sedan in each line have spacious
trunks, and models without trunks or