Evening star., 1936-08-09

tras. Dance orchestras, by the way,
will cease to have it all to themselves
on the air during the late broadcast
hours, several new shows indicating
that the hours after II pm. are taking
on increased importance from the
point Of view Of the broadcasters.
A Fall preview further would reveal
that some of the artists have been at
work improving the vacation hours
some who have hitherto been heard
only as vocalists now being prepared
to speak up for themselves instead Of
depending upon another artist to speak
such lines for them as the script might
require. By the same plan, more than
one network dramatic star has been
running up and down the scales these
Summer days, with view to singing
a bar now and then as necessity de-
mands. instead Of sharing the spot
highland the pay check-With an as
sisting artist from the musical field.
A N INCOMPLETE forecast it would
be without some mention Of the
increasing tendency TO incorporate
features from abroad in the programs
of the American networkx-a tendency
which promises not TO languish after
the Olympics end-but rather to widen
TO include many Of the major musical
events Of the coming year.
Openings definitely set include the
return Of Grand Hotel" October 4
with Anne Seymour again in the lead.
The show moves over 10 ". 3 c.
WEAF for Sundays. $50. Another Old +,
timer bows back on the Red network /
when Bulldog D-ummond" begins to
air again September 81 for Sunday
afternoon series. The opening date
for the Fred Astaire Johnny Green
hour-long show is September 8. for
$50 on Tuesday nights at N. B. c. .
WEAF. Emo Rapee returns to his
Sunday concert spot on that network
September 13 under his auspices Of last
season. Mary Marlin" begins to ro-
nance again September "A, this time
for the Red network Of ". B. C., the
same hook-up which has Don Amcche
back in the First Nighter' spotlight
September for those FIJI
day night dramas.
That Monday night minstrel show
will stay where it is, after all, with
the same sponsor branching out 10
back Red Grange in a two-a-week
series of interviews with famous foot
ball coaches on N. B. c. WEAF . and
speaking of foot ball. Don Wilson, now
on the coast with Jack Benny. gets
the assignment to do the commentary
on some of those big-time games to
be aired from Los Angeles Coliseum
with an oil company as sponsor.
MARX WARNOWS show will re-
turn to C. 3. S. :. Ted Malone
has cornered a sponsor The
Gumps" will be back in the radio pic
ture at c. B. S. for Eddie c.. or'S
sponsor of last season. Don 7Ic-
Neill gets a deserved break for his
hilarious comedy via a sponsored tea
time show on N. B. c.. beginning Sep
tender 8 Gale Page and Charles
Sears will go on giving the como a
hand with the lines. as we'll as doing
the song assignments . Neighbor
Nell Revell is due back on the Red
Wednesday for a two-a-week
show.
Frank Fay's current sponsor def
nitely decides to take over the back
ing of Rudy Vallees show in Octo-
Der Harry Sosnick gets the c. B. S.
Hit Parade" spot September 9
Mary Ward draws the lead for the
script show that big mail-order house
will back for Middle Western airings.
August "a :. The Niagara
Falls concert and Indian legend series
returns October II for Saturday nights
at 7:30 at c. B. S. :. sisters of the
Skillet" begin their entertaining fool
ishness soon at c. B. S.
Frank Parker. in Hollywood for a
vacation. readies NV theme song,
Some One. Somewhere" for his
WEAF series, which opens September
8 for twice .a-week airing and will
probably rate a network commercial
soon thereafter 1t isn't fiction,
but a success story, in fact, which
out with Louise Massey's bow
for starring commercial in her new
Dude Ranch" series on N. B. c. WIZ,
90, in behalf of the spon-
sor who starred Conrad Thibault last
season.
DEEPER YOUNG'S FAMILY" fol-
lows the precedent set by Maj.
Bowes when it gets a place on N. B.
C's Blue network, as we'll as the cur
rent Red hook-up late this month
The major. you notice, is meet
ing his match for anecdotal conver-
sation just now in Rupert Hughes.
AS master of ceremonies. Hughes re-
veals that mention of any big name
or small town will find him ready with
4 bit of personal reminiscence . D..
August 81 is the date on which Jack
Armstrong and Singin' Sam get back
% their N. B. C. chores . Helen
Hayes microphone debut of the sea-
son will be September %, for the
beverage maker who put her on the
air for her first starring series.
Baritone Reed Kennedy gets the
starring job for that Pennsylvania
pickle purveyor Jack Pearl, on
he verge of comeback in his Baron
role, contemplates in
ecting q few serious notes in his
show A Woollcott being
,etter than no Woollcott at all, it's :
rood news to hear that Delma Ed
nundson will broadcast again after
/ long silence due to protests that his
programs were oversimilar to those of