Worcester Democrat and the ledger-enterprise. (Pocomoke City, Md.) 1921-1953, 1936-05-15
WASH SUITS
ADOPTED FOR
LADY'S WEAR

tional acceptance: they have been
adopted for women's styles.
The assurance that wash fabrics
which have been designed for male
suits are set for a heavy demand in
women's suits makes manufacturers
readjust their already high expecta
tons for the season. The cheering
section includes laundries and laun-
dry manufacturers.
He who caters to the vagaries of
female fashions is doomed to nail
biting. Sufficient to the day is the
blessing thereof. Suppliers are filling
the extra orders for women's tailored
suits with no thought of what next
years smart woman will wear.
The textile makers are treasured by
the knowledge that mems wash suits
have made the grade. The males
habit is. hard to shake. A survey by
the Fairchild Publications predicts
a 21.4 per cent increase in mems
wash clothes for this summer over
last. The 1885 demand ran 35 per
cent better than 1884.
A report by Mems Wear notes that
so per cent of the 1885 volume was in
whites, detects a slant toward col
ors which don't soil easily, and for
gees a chance of doubling the volume
in these colors.
Persistent limitations attest the &C
ceptance of Goodall's Palm Beach
suits. Goodall reports 40 per cent
increase of orders so far this year
over the same period of 1885. 1t has
made important changes in price and
selling policies.
On five Of it's staple patterns, re-
tailers are given a return privilege.
A suit unsold by Sept. may be sent
back, the retailer being accredited
with all but 81 of it's cost(BW-Nov
9, '35, p22).
Palm Beach suits will retail at
$16.75 this year. This is 81 more :
than last year but $1.75 under the
1884 price. Palm Beach cloth is sell
ing heavily for women's summer suits.
(The company makes its Palm Beach
suits for men but has not yet gone
into the making of womens gar
ments.) Innovations this year are
Palm Beach ties (retailing at Csc and
81 and dressy hats of Palm Beach
($5 each.)
Last year Haspel Bros. enormously
increased it's retail outlets for Lor-
raine seersucker suits and Mark
Twain linen suits (BW-May 4 35,
p28). This year sees further develop
ments in Haspel's items and merchan-
dising. The price of the seersuckers
remains $12.75 linen suits are 81 more.
While national advertising is to be
continued, extra pressure will be plac-
ed on local advertising. Haspel has
increased it's advertising allowance
for retailers to SOC per suit, thereby !
doubling it's old rate and eQualing
Palm Beach in this respect.
This year Haspel is also producing
weaves with more body than seersuck-
er but at the same price. They hold
their shape better and are expected
to sell heavily in cooler sections.
Taking a hint from the mems gar
ment industry land from the feminine
weakness for copying male clothes),
Ferncliffe, of New York, is producing
a line of ready-made summer suits of
washable Lorraine fabrics for women.
The retail price is $12.95.
Increases in wash suit sales should
be shared by all fabrics. Linen and
even silk are expectant. Higher prices
and too much gloss have worked to
the disadvantage of silk for men.
Rayon hopes to overcome these objec-
tons.
Still in the early stages of develop
ment are fabrics for mems summer
suits made from staple rayon fiber
but with a rough surface resembling |
wool. DuPont's Congo" is important
in this field. Some of the yarnmak-
ers claim sensational increases in
sales. Suits from these materials re-
tail at $18 to $22. Competition is |
stimulating research for better sum-
ner fabrics Of wool.
Heavy sales of mems Stacks are
further boosted by the current trend
toward wearing coats and trousers of
different colors. Slim young ladies'
land others not so slim) are also buy
ing Stacks. Thus they are able to car
~ their passion for pants into the
great outdoors.
In it's resent state, the laundry in
dustry can use all the extra dollars
that washable summer clothes will
bring to it. But the blessing has its
drawbacks. Special machinery has
al Il. i'll e