The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1936-11-09
FORD DEALERS
HQROUTE Home
FROM DETROIT
SEVEN THOUSAND ATTEND
MEETING AT PLANT; KEY
WEST AGENT INCLUDED IN
ASSEMBLACE


Especial 10 The Citixenj
DEARBORN, Mich, Nov. o.
Seven thousand Ford dealers from
all parts of the United States and
Canada are now enroute to theil
homes after a huge two-day deal.
er meeting at which they viewed
for the first time the new Ford
VS. cars for 1887, saw them put
through the most gruelling PAGES
on the new Ford test track and
watched demonstrations of their
speed and pickup over mile-long
concrete runways.
Next Saturday, November IA,
the new car will be on display to
the public in every Ford dealers
showroom in the United States
and Canada.
The dealers are enthusiastic
over the new models, which com
bine unequalled failures in style
economy and performance. In
creased mileage, additional COM
fort and distinctive new styling
exclusive improvements will make
the new car outstanding as the
dealers prepare for a year which
will write new history in the pro-
gress of Americas automobile de-
velopment.
The 1000 dealers, among whom
was Frank Bentley of Trevor &
Morris, of Key West, Fla, sat as
group for the first time since
the founding of the company 30
years ago with Henry Ford,
founder, and his son, Edsel Ford,
president of the company.
Henry Ford and Edsel Ford both
told of the company's recognition
of improved business conditions
and the dealers were sent home
with a new goal set for them dur
ing the next year-the sale of l.
100000 motor cars, one of the
greatest production figures in the
history of the organization.
This monster gathering of Ford
dealers taxed Detroit's available
hotel facilities and many of the
visiting dealers were quartered in
Pullman cars parked in various
railroad stations. They met in
the Coliseum at the State FAN
grounds outside Detroit.
Friday, as they gathered in the
huge arena, the new models were
driven in for their inspection. All
body types moved slowly before
them and these types were shown
in all colors.
After viewing the cars actually
as they will be seen about the
streets of the country during the
coming year, they were shown
giant models of each type in q
setting designed by Walter Dorwin
league, noted industrial designer
This display showed each dealer in
detail the outstanding points OF
the Ford V-8 for 1887.
Information on the new car:
and plans for the forthcoming
selling season were presented by
w. C. Cowling, director of sales
and by ]. R. Davis, assistant di
rector of sales.
Ford factories at Dearborn
have been enlarged, factory crews
have been increased and the entire
plants equipment has been gear
ed to a speed to take care of thi:
unprecedented business that is ex
pected next year. The dealers were
enthusiastic about the improve
ments in all models.
A highlight of the gathering
was the presentation from thu
dealrs to Henry Ford of a 800
year-old Cape Cod windmill, bull
by the Pilgrims in 1888, a land
mark of the Four Corners at Yves
Yarmouth, Mass. The DEALER
bought the windmill more than 4
year ago and it was moved, timber
by timber, and re-erected in Green
field Village, that famous collec
ton of historic American building
on which Mr.. Ford has spent time
money and effort in a successful
attempt to preserve some of thu
background OF early American
civilization and the American