The Washington times., 1936-07-20
THE VOICE OF
Broadway
By Louis SObOl-
PostscriPts to Head
lines!


est employment agency for news
papers, magazines and trade pub
locations, has been purchased BY
Editor and Publisher. Exchange
was established in 1898 by thu
late Edgar s. Fernald. "-Variety
July IS.
$50 you'd like to invade the
New York field, is that it,"
"YeSsir."
Chow old are your"
nineteen"
nineteen and you want to
be q New York newSpaperman?"
"YeSSir."
"Well, now, about how much
salary would you hke?"
81 don't knOw-abOut $35 o
week-if I could get it."
what is your salary nOw?"
"$14."
81 See-well now I'll tell you.
Suppose we place you somewhere
in New YOrk-it may not be
exactly on the Journal or the
Tribune or the GlObe-and you
may have to start with less.
Will that be satisfactory"
''YeSSir."-
"YOull hear from me-and
by the way. That name SObOl
Il don't quite think it has the
proper ring somehow. Would
you consider changing tor at
least spelling it S-O-b-e-El-I
think that would be better,
don't yOu?"
I'D like to keep the name, sir
If you don't mind"
"Very wen-my commission
when You get the job will be the
equivalent Of two weeks salary"
-(FrOm an interview between
a cub and E. S. Fernald, July,
1861
Two weeks later, the reporter
was notified he could, if he sc
desired, start work on the Glens
Falls PoSt-Star, which if not in the
Manhattan district at least had
the distinction of being in Upper
New York State. He took the
job-Salary SIG a week. He was
fired four weeks later, with advice
from Editor Banks to forget the
business and try some
thing for which he was better
adapted. He wired Fernald, who
wired back. Yes, there was a job
available. On the Connecticut
paper which the reporter had de
serted to go to Glens Falls!
"COurt Refuses to Bar Use of
Ziegfeld Name. Administrator
Of Estate Loses Suit to Collect
on Good WHIP for CreditOrs"-
Headline, July Is.
well, I figure to live a good
many years and 1 figure to
keep on doing things. My pa
was pretty proud Of the Zieg-
field name and I don't think
I've done anything to cast any
reflection on the name. 1 want
Ziegfeld to stand for Somthing
while / ive-and when / die
i don't want that name to die.
I want it to be a sOrta trade
mark for the good things in
the theater-lOng after Pm gone.
They named a highway after
LincOln-and q bank-Iet them
name things theatrical after
me, that's all 1 want. "-FIOrenz
Ziegfeld in a casual converse
ton with two Broadway col
umniSts in the fall Of 1880.
1T may interest Mr.. Cagney'S
fans to hear that Grand National
new film company has paid
Mr.. Cagney 100000 in cash with
q guarantee of royalties as a
proof Of its honorable inten-
lions. News item, July is.
"YOu don't make much money
in this business, but it's a liv-
ing. Maybe the work is steadier
running a street car or a taxi
cab, but I don't mind being
an actor. Maybe I'll never be
a good One-but you never can
tell in this business. One good
part sometimes makes you.
When / get tired of this, I'd
like to try the movies. hear
there's good money in that.
By the way, little Joan BlOn-
dell, who plays opposite me in
this play, ought to go places.
Those movie people are dumb
If they don't grab her off,
James Cagney, during the run
Of a play known as penny
Arcade"-five or six years ago.
"He's a great actor and swell
to work with. You may not think
so-but I have a bunch he's 60
ing to go pretty far in this bust
ness. He'll be a star some day.
I've been in show business since
I've been a kid in short dresses
this is one time I think Pm
right. You keep your eyes on
this Jimmy Cagney."-JOan
BlOndell, about the same time.
Ldndon SWIMMING