Evening star., 1936-06-14
MATCH ONE-S|DED
DESPITE BU|LD-UP
Schmeling Is Not in Class
With Negro-Gate of Close
to Million Assured.
BY ALAN GOULD.
Associated Press Sports Editor.


NEW YORK, June 13.-Primarily to
find out Just how long it will take
poker-faced Joe Louis to f1atten the
third ex-heavyweight champion he has
encountered, Maximilian Siegfr1ed
Otto Schmeling, close to $4,000 fight
fans will pay nearly $10o0,0oo for
eyewitness privileges next Thursday
night at the enlarged Yankee Stadium.
The chances are it will not take
much longer than it requires to spell
the Germans full name. Schmeling
won't be quite as long shot to win
as Jimmy Braddock was on the night
Jimmy came through at II to to lick
Max Baer for the world championship.
But there won't be much difference, at
that, and there appears less doubt
about the outcome. Unless all fistic
signs read the wrong way, Louis will
finish the one-time ''Teuton schlager"
within five rounds, at the most.
Just Fodder for Louis.
Naturally after being on one track
SO consistently and so monotonouSly,
the fight experts begin looking for
some way to veer off. They know it's
a one-sided match, but they have been
looking for an out, just in case
miracle happens.
Thus the attempt to build up Sche-
meling's long-shot chances, instead of
stressing the obvious inducement to
the fight fans: To wit, the prospect of
another stunning performance by a
master craftsman Louis
All the ballyhoo, laid paragraph to
paragraph, can't alter the essential
facts. Louis is faster, stronger, eight
years younger and a far more deadly
puncher than Schmeling. Joe is on
the way up, making fortune for him.
self, his managers, Promoter Mike ia
cobs and the Twentieth Century
Sporting Club. Max is Independently
wealthy, but also flrst-class business
man. He has not been reluctant to
seize the opportunity to make $780,
600 more.
Title Bout No Lure.
A TITLE bout with Braddock this
September looms for the winner
Jacobs has both principals under con-
tract for future engagements. So far
as Louis is concerned, however, there
Is no special inducement for him to
fight for the title this year. Joe is
only o. He has been fighting pro-
feSsionally only two years, during which
time he has registered "a knockouts
In 81 fights This will be his second
million-d dollar bout in New York. OBJ
viously, the championship itself can
have no financial lure
The fact is that the heavyweight
title no longer carries the prestige and
value it once did Braddock a great
guy personally, has strong following,
but he is strictly on the outside, lock-
ing in, so far as the big money is
concerned. The only way he can make
a real financial strike is to fight Louis.
And the Brown Bomber's handlers
know it. --. s~ ,--.
Still Plenty of Seats.
NEXT Thursdays ringside setting,
including everything but plush
seats at $40 top, will be a throw-back
to the good old days. The advance
sale has been heavy, but Promoter
Jacobs said today there still were
plenty Of seats available throughout
the price range. Jacobs predicted the
gate receipts would be "around mil
non," but indicated they would not
surpass the metropolitan record of
$1,188,000, set for the Dempsey -Firpo
bout at the Polo Grounds in 1923.
The promoter has concentrated on
making his crowd-handling arrange
ments attractive as well as fool-proof
The tickets carry a diagram on the
back for guidance. "Ringside" seats
cover an area equivalent to most of
the base ball field, but are not num-
Der misleadingly. The entire open
field section will be erected on a grad
uated under-structure to assure un-
obstructed views. In addition, the
ring can be raised or lowered to pro-
vide the best possible visibility.
The fight will be broadcast over a
national network IN. B. c.. Pre-
liminaries begin at z pm. eastern
standard time), the main go at pm.
In event Of bad weather, the card will
be put over to Friday night.