Evening star., 1936-05-19
KEEN ABOUT BOUT,
BUT FORGET MAX
Competitive Side of Build
Up Ignored With Crowd
Eyeing Only Joe.
BY ALAN GOULD,
Associated Press Sports Editor.

AhoOCAbtCO EIcSo opoA 10 GAAkoA'
"A YEW YORK, May ls.-Even If
Max Schmeling has so much
as a long-shot chance to tag
4 Joe Louis in their forthcoming
nstic party, there has been no con-
certed attempt to insist upon it in the
preliminary ballyhoo for the years
biggest heavyweight offering.
What's more important. it does not
appear necessary. from the box-off1ce
standpoint. The stage already has
been reached in the phenomenal ring
career of Louis where no particular
stress needs to be put on the COM
petitive side Of the build-up. Like
Jack Dempsey, the Brown Bomber
has dynamic drawing power as fistic
soloist, no matter what the party of
the second part produces.
With full month remaining to pic
ture Schmeling as showing all his old
time durability and punching prowess,
the fact of vital interest to Promoter
Mike Jacobs is that the advance sale
already is close to the half-million-
dollar mark. 1t is just about as cer-
tain as taxes that the gate receipts
will aggregate S1.250,000 when Max
and Joe square off under the lights
of the Yankee Stadium, June 18.
Seeing Joe Is Enough.
EAR from discouraging the cash Gus
toners. the $40 price for ringside
seats appears to have stimulated the
flow Of certified checks into the Offices
Of the Twentieth Century Sporting
Club. If the spectators can get their
hands on anything choice within the
next few weeks, they will double the
price and probably collect it. Such is
the hold that the Negro boy from
Alabama has gained on the fistic fol-
lowing that the cost seems secondary
70 the desire to be ringside eyewit-
ness to his artistic ability
Remembering so recent a case in
point as Jimmy Braddock. the 12-to-1
shot. who lifted the heavyweight
crown from the curly head of Max
Baer a year ago, there will be serious
argument in favor of Schmeling S
chances of springing surprise The
Germans entourage insists he will
profit from the mistakes of others
who faced Louis. The mistake most
Of them made, however was in getting
into the same ring with the Bomber
Schmeling. who will collect 80 per
cent Of the gate receipts. can we'll af-
ford to overlook this point.
The main question confronting the
experts is not how and by what means
Schmeling can be pictured as having
o real chance to VIM but how long
he will last. The Schmeling of six
years ago, eager. rugged and sharp
hitting. would have made an ideal
match for Louis. But experience won t
pay off now against the Bomber. who
Is far more ringwise at % than most
heavyweights are at the close OF their
career.
Clever Type Needed.
IT WILL take fighter with a car
load Of durability, plus plenty of
punching power. to give the Negro a
decisive test. Baer had the shock
absorbing talent. but. being strictly a
wind-up hitter, he had little chance
to tage the elusive Bomber.
Along Jacobs Beach" as Manhat-
tan's Forty-ninth street has become
known to the fistic sun-dodgers, most
arguments are not concerned with
what Louis will do to Schmeling, but
whether the Bomber will fight Brad
dock for the title. Madison Square
Gardens contract with the champion
calls for a challenger to be named by
August /. But Jacobs has Louis. as
well as Schmeling, under lock and
key, no matter what happens on June
19. The alternatives are for Braddock
to fight anybody the Garden can dig
up or for Jacobs to take over the pro-
motion of title match in September
It's too hot to try untangling all
the complications this situation in
wolves Besides, Joe Louis doesn't
care. just so they keep him busy. and
Mike Jacobs isn't worrying as long
ss the certified checks keep rolling in.