Milford chronicle., 1936-01-10
CHEVROLET NEWS
12-2O-4t

H. B. Hatch and Felix Doran. Jr..
Chevrolet assistant general sales
managers in charge of the eastern
and western. halves of the limited
states respectively, will leave De-
troit this week to conduct a series
OF meetings with Chevrolet regional
ana zone personnel throughout the
country, as the first step in appris-
ing the entire Chevrolet organiza-
tion, wholesale and retail, of the
company's S1,000000 cooperative US
ed car disposal program, which will
retire thousands of unworthy old
cars from the streets and higways
Of the country.
Fhe plan sets up a minimum fund
of $l,000,000,to he used in reimburs-
ing Chevrolet dealers for danger
ously old cars taken in and junked,
thus making an important cOntribu-
tion 10 the cause of traffic safety
paramount in the mind of the public
today. It also provides added COM
pensation for Chevrolet statesmen |
who cooperate effectively in the pro- |
gram.
Besides informing the field organ
ization Of the working of this plan,
the meetings will cover other de-
tails of Cheyrolet's program for a
reoord-breaking 1886. They will out
line the sales objective for the new
year, and present the cOmprehen-
sive program developed to assure
achievement of that goal. They will
equip the regional and zone person.
mel to conduct similar meetings with
ChevrOlets $500 dealers and the
latters' $4,000 statesmen throughout
the country, getting the story across
to the retail selling body. And a l
banquet in each of the nine region {
al headquarter cities will be featur- |
ed by the presentation of the honor
awards for 1885 in the All-America l
Selling Team established two years 7
ago by W. 3. Holler, vice president 1
and general sales manager of Chev- I
rolet.
The series of meetings will open S
with an all-day session attended by v
Flint regional personnel, to be held o
in Detroit Monday under the direc- h
tion of Mr.. Hatch. He will then a
leave for similar meetings at Buff g
falo, Boston, New York and Atlanta; O.
Mr.. Doran going to Chicago, st.
Louis, Dallas, and the Pacific Coast. h
The relaying of the program to the h
retail field will begin Immediately in
after the local meeting, the Flint v
regional men sending crews through
put the region TO meet with dealers 81
and statesmen, and the other reg eI
onal territories following suit upon sh
he completion of their sessions with WI
he factory executives.
The trips" said Mr. HOller, "are at
Intended to bring the Chevrolet or -
into the new year with h'
hat same momentum and energy an d
hat have marked its operations ever VI W
ince the announcement of the 1886 Z.
inc. Sales records have fallen right a..
nd left, and the cOuntry's economic W IIO
onditiOn, combined with the excel 20. 20.
snee of the product, and our extern ~
i've advertising. creates a Chevro- ias
t market in which past records -. ~
i'll continue to fall. az
Sales for the second 10 days of NJ.
ecember were 31,797 units. This IL r.
an increase of 13 per cent over NJ,
e corresponding period in NOvem- "a 4
n, which in itself set new high, enc
ID il gives us a total of 55,915 H. H.
its for the first 20 days Of De- n
200 per cent in IN
ease over the corresponding per- nita
last year. sbe
Matching this achievement, and late
iecting the wholesome condition NJ
the dealer organization, is the spei
I'd car sales record. The second witf
days total was 1854 units. Seel
ich is Is per cent better than in Nj
second 70 days of November, speu
/ nearly 20 per cent better than with
the same period in December man
4. Univ
lutput for January is projected at MI
900 units, making an unbroken Sund
ord Of peak production months Mr.
ending back to the announcement Sund
e, November 2, Mr.. Holler said. Owel
Huds
ssisting a criminal to escape the Mr.
= IrI q