Montana labor news., 1936-03-26
First Shipment of
Blatz Canned BeeI
Is Received Herr

J. w. Harkins, local distributors for
the Blatz Brewing Company Of Mil
waukee, Wis, announced this week the
arrival Of the first carload OF Blatz
Milwaukee beer, in cans, to reach this
territory.
Mr.. J.. W. Harkins, an official OF
the Harkins Wholesale Company, said
today.
I'VE have been waiting for several
months for the Blatz Brewing Company
to produce canned beer. We have
had to be patient, but we felt certain
that when Blatz Canned Beer did come
through from that immense brewery in
Milwaukee-with its hundreds of huge
ageing watts r. it would be just as out
standing as delicious, as Blatz bottled
beer. And now it is here, and we be-
lieve it is perfect.
Officials at the brewery advise us
that they have delayed use of the new
type of beer c%ontainer for several
months during which time chemists and
production experts conducted an in
tensive research to find a cap-sealed
container filling all the requirements
the Company insisted on, before plac-
ing it on the market.
New equipment has been installed
in the brewery which permits the beer
to flow directly from the huge ageing
watts in the brewery into the cans
where it is sealed under ideal sanitary
conditions. A separate division in the
bottling plant is equipped for the new
~packaging machinery.
Both beer and ale will be sold in the
new containers. The beer, which is tC
be identified as Blatz Milwaukee Beer
is a select lager with a distinctive true
draught flavor-the result of I've g.
years experience in the brewing field
1t has been ageing in huge watts at the
brewery for months. Blatz English
Type Ale, the same ale SO well known
in bottled form, is also to be available
in the cans.
They advise US at the brewery tina
there will be no curtailment OF th'
present bottling policy. The company
will continue to bottle all lines. Popu
lar demand has made necessary an in
creased capacity in bottling operation
Of Blatz Old Heidelberg, the only bee.
which is brewdated-carrying on thu
neck label Of each bottle the actua
month and day Of the year when thu
beer was brewed.
"Officials at the Blatz Brewery state
that Blatz has developed a new methot
OF handling and p%asteurizing whereby
it is possible to retain all qualities o
this fine old Milwaukee beer sealed in
in the special Cap-Sealed Can produced
by the Continental Can Company, ant
at the same time retain the tru'
draught flavor. We feel certain tina
the new packaging will open up
wider range of retail outlets and result
in a greater appreciation Of beer TO
home consumption.
"The Blatz cap-sealed container OF
fers several advantages. It is made o
high grade, reinforced, container-meta
and is scientifically coated on the in
side much in the same name a
pitch is applied to the inside Of bee
kegs. This removes any possibility o
the beer coming in contact with tn
container-metal Standard rowns ar
used, permitting the cap-sealed cans t
Ibe opened with any botter opener, an
the beer pours from the container /
+. the same manner as from a bottle, an
, at the same time avoids the possibilit
of the beer coming in contact with til
: metal when pouring or drinking.
advantages are claimed also in di;
posal of the containers. Once use'
. they can be thrown away. The nece:
. sity Of returning bottles or making bot
tie deposits is eliminated. The capacit
of each can is the same as the standar
beer bottle, II fluid ounces. A featur
OF the new type co%ntainer is that it OF
. cupies half the space and weighs onl
hall as much as a case of bottle beer"