Imperial Valley press., 1936-04-10
FIGHT UNDER
WAY TO SAVE
TOUR TRADE
Continued from Page u

come 10 the NlSlJorS. COl. WuldIu
Holt responded in behalf of the
state of New Mexico and as per-
sonal representative of its COVER
nor. Later in the meeting. Col.
Holt told how New Mexico attract
ed 2.705, 600 tourists five times
its populatiom through a $50,000
advertising appropriation last year.
One of the most significant of
several routine resolutions adopt
ed by the delegates was that pro-
posed by Ed Fletcher, San Diego,
recommending realignment of the
Mountain Springs highway route
to provide a five per cent grade,
instead of the present eight per-
cent grade. The resolution was
addressed to public highway Off
cialS, both state and federal. Fred
Rhodes. engineer who laid out
the original Mountain Springs
route 80 years ago, was intro
duced at the conclusion of the
vote.
Appointment of committees her
aided Saturdays session, when OF
Ulcers will be elected, next years
convention city selected and other
business transacted. The commit
tees, as announced by Stanley,
were:
Program of WORK.. A. Jones,
Hot Springs, Ark, chairman; John
Curry. Arizona; Bernie Grable,
Texas; Ed Fletcher, Calf, and
T F. Calford. BiSbee.
Credentials =. George Jackson,
Douglas, Ariz., chairman: j. d.
Farr, Texas; Willard Holt, New
Mexico; A. c. Kaiger Arizona; and
August Mercier, CaleXico.
Resolutions CLANCY, Tex"
chairman; F.. o. Mackey, R. A.
Jones, D. K. Eddihgton and Ed
Hastings.
The convention recessed at noon
to join the Ell Centro kiWanlS
club at luncheon.
Short talks by distinguished Wis
itors constituted the program for
the Joint luncheon meeting OF the
convention and the KiwaniS club.
Gordon Scriven, KiWanis presi-
dent. presided at the opening meet
ing. Ted Braun acting as program
chairman. After KiwaniS business
was transacted, Leo Hetzel intro
duced the celebrities.
DR.. Frank Gigliotti. member Of
the state welfare commission and
personal representative of Gov.
Frank F. Merriam, presented the
governors greetings to the assem-
bly,.
Charles Horrworth of the All
Year club was presented and spoke
on Your Highway in a Broad
Way"
Fred Kunzel. president of the
San Diego junior chamber of COM
merce, was introduced and spoke
briefly as did Col. William Holt
of Lordsburg, New Mexico; Mrs
C. Connor of Memphis, Tenn. and
H. w. Stanley, president of the
association.
Highways and the port of San
Diego" was the title Of the ad-
dress by Neil Brown, chairman OF
the shippers committee OF the
San Diego chamber of commerce.
OelldLOI
20 who led the first motorcsdc
from San Diego to Memphis, was
the last speaker of the luncheon,
telling of his first visits to the
valley in the days when there
were no houses in Ell Centro and
Imperial had four shacks, saying
that he felt like Rip Van Winkle.
Mrs. J. S. Jones announced the
Palo Verde festival and Mrs. Ray
mond c. Reeder sang.
Stanley'S address during the
morning session was filled with
statistics to prove the Importance
to communities along the Broad
way of America of tourist traffic.
During last year there were 3d.
900 900 tourists in the United
States, he said. travelling in g.
100000 motor cars.
Refuting the often expressed be-
lief that retail merchants do not
benefit from tourist spending
Stanulcy quoted figures to show
that 26 cents of every tourist dol
lar goes eventually to the retailer
sometimes directly and sometimes
through employees of places which
deal directly with tourists. These
employees would be without work
if it were not for the tourist
trade, he pointed out, and SC
would not be able to trade with
the retailer.
Stanley reviewed efforts thru
out the world to attract tourist
travel, and told of results achieved
in many countries.
Convention delegates include
Roy H. Long, Tucson, Ariz.; Mr.
and Mrs. Bernie E. Cradle, Color
ado Tex; j. C. White, Ell Paso, Tex;
C. B. Batten, SWeetWater, Tex; A
H. Condron, secretary chamber oi
commerce, Tucson, Ariz.; H. B. Allen
SweetWater, Tex; J. Stanley Kilt
Tucson, Ariz.: Mr.. and Mrs. G. r
Michaels, secretary chamber Of
commerce, Bisbee, Ariz.; Mrs. F.. r
Schutt. Memphis, Tenn; George
Jackson, Douglas, Ariz.; Russo
Bailey, Las Mesa, Calf. A. c. Kar-
ger, Douglas, AriZ; Howard NORM
chamber of commerce, San Diego
Calf; Major Ray B. KrebS, Tomb
stone, Ariz.; Mr.. and Mrs. w. j
Scanlon, Los Angeles, Calf. Mr.
and Mrs. Carl w. Covington, MRS
Covington is secretary of chamber
of commerce), Midland, Tex; Col
Willard Holt, Lordsburg. N. M; F
o. Mackey, Douglas, Ariz.;
H. P. Davis, Douglas, Ariz.; Wal
ter F. Lee, Phoenix, Ariz.; Mr.. anc
Mrs. Jack CLANCY, Ell Paso, Tex.
Tommy Newell, Bisbee, Ariz.; Mrs