Nogales international., 1936-03-14
Rip, Roarin' Days Of Shootin Irons
ax~ And Calico To Draw Crowd Here

During the past Is years two events drew very
large crowds to this border metropolis
One was the time that Jack johnson fought Pat
Lester in the bull ring and the other was southern
Arizona school teachers convention.
Large crowds those were, but, according to all
indications, nothing compared to the number Of per-
sons who will be attracted to Nogaes during the Elks
Frontier Nights, April 15 16, II, 18 and 49,
Often we have heard Nogalians say: eve wish
big annual event would be held in this city, Tucson,
Phoenix, Flagstaff and other places have big annual
jamborees, why not Nogales?"
The Elks Frontier Nights next month is expect
ed to be the forerunner of big annual event in this
cityhed in the spring of each year while thousands
OF easteners in the state to escape the bzzards
"back home".
Arrangements for the Frontier Nights will be
made on big scale and under the direction of Clyde
s. Zerby of Houston Texas, and Hollywood-a man
whose business is crowd-getting Zerby knows the
game knows how to stage successful celebrations and
bring in many, many out Of town visitors
few weeks ago when the Elks announced their
Frontier Nights Days of 49 for this spring. it was
not the intention to put it really big scale The
public IN general began to like the idea to such an eX
tent that the Eks at meeting the other night de-
clded to go in for show that would make the entire
Southwest and the west coast of Mexico sit up and
take notice
While Frontier Nights will be sponsored by the
Elks it will be community affair, with the moral
backing OF the entire cOnmunity-ROtary Lions and
2O3O Clubs, lodges and organizations and the public
in general.
Two things assure the success of the celebration.
Foremost of these two is the fact that is being dir
ected by man who knows how to direct such things
Ii you don't believe U.s. just ask Flagstaff Globe Las
Vegas, other places where Mr.. Zerby has put on
such shows. In the Globe show he netted $4,000 for
the Elks charity fund and in all those towns he got
the men folks to wearing whiskers and the women
and children donning calico costumes of the days of
49,
Every person in this city should Immediately get
right behind the Frontier Nights and join together
in putting rip-roarin 5-day celebration that
will go down in history attracting the greatest
crowd ever seen here and one that in years to come
will become we'll known Prescott's Frontier
Days, Tucsons Fiesta De Los Vaqueros Flagstaffs
4th of July Indian Pow Wow, etc.
Thousands of tourists in the state for the winter
and spring want some place 60 and they'll be here
during the Frontier Nights next month Don't worry
where the town will put the crowd The Southern Pa
cflc will bring in string of Pullman cars, if
sary, to give lodging to those who cannot find it in
overcroWded hotels and private homes
The entire Southwest and the west coast of Mex
leo will be welcomed to Nogales. Frontier Nights viii
be we'll and widely advertised, there'l be a crowd
such as Nogales has never seen before, and we'll all
have five days of the most fun ever experienced here
during the days Of "shootin' irons and calico'
"Pleasme of the Radio Diminishing - Editor
ia headline Except the pleasure of turning off the
crOOners the sad comedians and the advertising bal
lyhoo.
lot of time is wasted in trying to think up WAYS
to save it.
Another paradox is that when a thing is swal-
lowed up it goes down.