Evening star., 1936-07-26


rather obvious once the listener cul-'
tivates a speaking acquaintance with
some of the words.
"Schmalz it" is an order from the
program production director to the
orchestra conductor to play in senti-
mental mood. Gimme couple
peaks" is request from station
engineer to the engineer on a pro-
gram outside the studio to speak into
his microphone to find out If the lines
are clear. The customary reply from
the outside engineer is an explosive
''woof," which is the equivalent of the
physicians order to open the mouth
and say "aaah."
Uncle Sans educational radio
project, conducted by the Office of
Education. has developed glossary of
radio terms as part of its work. Here
which the trade employs.
THE folk who write the words that
are heard on radio programs are
called script writer's" or continuity
writer's" When they write advertis-
ing material they are credit writer's"
Script and continuity are the terms
used for the written material The
commercial matter is called credit"
or plug"
A Sustaining program is one not
sponsored commercially. Theme" or
signature" indicates the same music
or sound which Identifies program
over a period. Tag line" is the final
speech of a scene exploding the joke
or climax. Gag" of course, is the
old vaudeville term for joke. Tie
in announcement" is the commercial
statement given by a local station an
nouncer during or after network
program. Across the board is the
term for a program scheduled at least
five days week at the same time.
Production director" naturally, is
the name of the person responsible for
staging the program. An addition" is
q studio test of a talent or program.
IN c." is the master of ceremonies.
"Pick up your cue" is command from
speaking lines right after the last
word of the preceding speaker.
Sneak it in" is an order to the
sound effects man or orchestra con-
ductor to begin the sound effect or
music quietly and gradually increase
the volume. A fluff" or beard" is
any word or phrase mispronounced. A
colorless manner of speaking is "in
the mud" "One and one" is an Or
chestral term indicating one verse and
one chorus of musical selection.
"TLEAN it up" means that the con-
ductor or dramatic cast must re-
hearse until defects are removed. A
tight" program is one that exceeds
allotted time by a few seconds and
must be cut or played rapidly. Stand
by as listeners of past decade may
we'll recall as frequent request from
announcers, now signifies a command
to the cast to be ready to take the
air within a few seconds. In addi-
ton it stands for a program which
can be put on the air in an emer-
eency.
Take it away was once the order
to stage hands to raise the curtain.
In radio it is the signal by the pro-
duction director to the engineer that
the program is to begin. "Drooling" is
the term applied to chatter which fills
out programs allotted time. A dead
spot" is a silent period when a pro-
gram is really supposed to be on the
air. A cushion" is repetition of
the theme melody to stretch the pro-
gram so it will fill the allotted time.
Sometimes it is an extra paragraph
for the announcer. A program that
follows the time schedule to the Sec
ond is ION the nose" If it is con-
cluded on the exact second it is ION
the head"
DESPITE crowded schedules and
the time-zone differential that
places Berlin six hours later than
New York City, many of the major
events of the Olympic games at
Berlin's Reichsportsfeld and daily
summaries of all the track and field
and swimming events will be broad
cast to the American public via the
transatlantic short waves and the
Nationwide networks Both N. B. c.
and c. B. S. will have their own
commentators on hand and each has
fixed daily broadcast schedules to at
tract the sports-loving public be-
tween August / and 16, when the big
events are run of.
Sailing with the American team