Evening star., 1935-12-22

chell because of the actors curious re-
semblance to Winchell and his man.
nerisms. The wind-up ditty of their
act went like this:
Bernie: Oh, Mr.. Winchell, oh, Mr..
Winchell,
Everybody thinks we're deadly
enemies.
Should we tell the boys and gals
That we really are great pals,
So that we can sort of set their
minds at ease?
Winchell: Oh, Mr.. Bernie, oh, Mr..
Bernie,
You're my pal, all right,
And we should never fight,
So when this program is all
through,
I want to be alone with you-
Bernie: For some coffee, Mr.. VIM
chell?
Winchell: No, some poison, Mr.. E!
THE music and facts and fun that
the Nations broadcasts provide for
farm folk-and they constitute almost
a fourth of the total listening audience
provide a large share of the extra
curricular activity of those who till the
soil The result is that farmers and
their families not only are becoming
better informed citizens, but they are
turning this modern source of in
formation into means of lining their
pocketbooks.
So it is that the business of listen
ing to the radio is really done on a
bushes like basis on thousands of
American farms, where lighter pro-
grams bring much needed entertain
ment and informative programs bring
information that can be turned into
actual cash.
In fact, farmer listening has reached
the point where the Radio Institute of
the Audible Arts, which is conducting
series of analytic studies on broad
casting, says that farmers plan their
listening more seriously than city
dwellers Still more, they show pref
erence for programs Of the quality
typ2.
The institute bases its findings on
a symposium compiled by Prof. Ed
mund Drummer of Columbia Univer-
sity, which was conducted among farm
leaders to obtain their viewpoints on
the relation of radio to the farmer.
Besides getting a croSs-section of
opinion on the value of radio to rural
citizens, the institute offered sum-
mary of programs directed particularly
at the rural audience.
IF THE farmer is the forgotten
man" of America, as sometimes
alleged, there is ample evidence to
show that those who prepare radio
programs have not forgotten the lis
teners who are far from the steam
heat of crowded city apartments and
who often are thrown pretty much
on their own resources in the matter
of recreation.
No longer can city folk believe that
their rural brethren have totally diff
ferent ideas and tastes. After all,
those outside the hum and hustle Of
metropolitan centers hear the same
RISdG l11C SdtIIC PO41I4Sd4
leaders, the same religious teachers,
the same educators, the same news
reports, the same lively dance Or
cheStras and the same drolleries that
urban residents tune into.
AS a matter of fact, farmers get
radio programs of intense practical
value, such as weather reports, crop
prospects, daily market quotations and
informative discussions on farm prob
lens and economic questions of par
ticular interest to them. And the
logical outcome is that farmers are
becoming better farmers and better
citizens, besides taking more active
interest in government and economics.
Ali persons in contact with the
rural segment of the Nations citi-
zenry agree that programs of an
agriculture nature are listened to
eagerly by farmers everywhere. Father
is keenly interested in practical farm
information. Mother also listens to
such programs and, in addition, tunes
in home economics programs directed
to her. The young people, as well as
their elders, like the lighter entertain
ment features.