Evening star., 1935-11-10

radio broadcasters and radio manu-,
facturers last month it was tentatively
agreed that such awards should be
made. Several plans were advanced,
with one for creation of radio in
dustry foundation receiving prelimi.
nary approval.
Roughly, the plan is to make awards
for outstanding public service, as well
as excellence of artistic service in
practically every classification of RADIO,
There would be an annual award. for
example, to the broadcasting station
performing the greatest single service
to It's community. Broadcasting of
relief information during hurricane
or flood or some other disaster might
be cited for this award.
To the network there may be
awards for the most meritarious
series of programs, both sponsored or
unsponsored. In such cases there may
also be individual awards to the out
standing announcer. program pro-
ducer, advertising agency handling the
series and to the advertiser him.
self.
In the technical realm consid-
Grafton could be given to awards for
the greatest single engineering feat.
such as a stunt broadcast from plane
or submarine, or for an emergency
set-up to cover" a fire, explosion,
airplane crash or some other catas-
trophe. Then there might be another
technical award to the station or
engineer making the outstanding
scientific or engineering advance in
radio, whether in broadcaSting, tele-
vision or facsimile.
THOUGHT is being given to the
presentation of cash prizes along
with medals or plaques. rather than
awards of intagible value alone. That
is the way in which awards are
made by the Pulitzer Foundation.
The Radio Manufacturers Association
has indicated it will contribute S25,-
900 or 100000 toward the foundation,
and the broadcasters are considering
q like contribution.
Outstanding committees, represent
ing both branches of the industry,
have been named to devise the plans
for the foundation, in the hope OF
crystallizing them in time to make the
first awards in 1886. The broad
casters committee, named from the
National Association of Broadcasters,
comprises Lambdin Kay, manager of
WSB, Atlanta Journal station and a
pioneer radio announcer, chairman;
M. H. Aylesworth. president, National
Broadcasting Co.; William S. Paley,
president, Columbia Broadcasting
System; Burridge D. Butler, president
of WIS, Chicago, and of the Prairie
Farmer, weekly farm publication. and
Detroit, who is president of the broad
casters association.
The r. M. A. committee is headed
by Powell Crosley, president of the
Crosley Radio Corp. which not only
manufactures receivers but also op-
crates WLW, Cincinnati, the worlds
largest station. Other members are
Leslie F. Muterm, Chicago, r. M. A.
president; E. F.. Mcdonald, jr., Chi
cago, president, Zenith Radio Corp;
James M. Skinner, president, Philco;
George A. Scoville. president, Strom-
berg Carlson Telephone Manufactur-
ing Co., Rochester, and N. p. Bloom
president, Adler Manufacturing Co.,
Louisville.
Following a meeting in New York
last month, the joint committees in
structed their executive officers to
consider and draft a tentative plan
to be submitted to another joint
meeting to be scheduled when this
preparatory work is accomplished.
The executive officers are Bond
Geddes, general manager of R. M. A.,
and James w. Baldwin, managing di-
rector Of N. A. B.
GRANTING that radio listening is a
well sustained habit within the
20,000,000 or more American homes
equipped with radios, two Harvard
psychologists, seeking to plumb the
composite tastes" of the American
audience, have reached the conclusion
that old song favorites are the most