The Waterbury Democrat., 1935-02-04
Chevrolet Displays
 Great 1885 Advance
Famous Gliding Ride Developed to Approach the Ideal
 Increased Wheelbase One of New Features

Leadership imposes an obligation on the leader to maintain faith with his followers, according to W. E. Holler, who as general sales manager, will direct the 1885 cam paign for Chevrolet who for six out of the last eight years has been the worlds largest builder of pas- Senger cars and trucks.
 "In industry, just as in any line of activity, leadership means re- sponsibility," said MT Holler. "The leader has real obligation to live up to the expectations of his fol- lowers, and he must fulfill that ob- ligation if he Is to remain the leader.
 "Chevrolet feels a deep obliga- ton to the millions of owners who look to us each year to lead in de- sign, construction, and operation. It was this sense of obligation that guided us in developing our 1935 models, and 50 dictated their de- sign that this years cars display a far greater advance over the pre- vious cars than has ever before been shown by any Chevrolets. Q
 ''The 1885 Master models. in fact. are 50 outstangindly distinctive that we have officially named them Master De Luxe'--and the impli- cation of luxury applies not only to their beautiful appearance - far beyond anything to be expected in the low price field--but to the in- definable qualities contributing to comfort and enjoyment, the lux ury that is felt rather than seen.
 Chevrolet's luxury begins, nat urally, with its famous gliding ride. for the ride is the bisis of all mo- toring luxury. Because Chevrolet alone, in the low price field, Is equipped with knee-action, 1t has been able to develop it's ride to ap- proach the ideal. With the im- provements we have effected in tho 1895 knee-action units. combined with our increased wheelbase and our netw weight distribution. we have achieved a ride far superior to anything heretofore developed.
 Passenger Feels Good
 "The passenger in the 1885 Chevrolet gains the feeling that ho is a part of the car, instead of feeling that he is riding on 1t; he sits deep down in the seat cushions, surrounded by the high belt, and protected overhead by the one- piece all-steel turret top roof con- struction.
 'The ride, and the passengers mental ease, are of course en- hanced by the stability of the car and chassis, and by the shockless steering resulting from our special design of knee-action. The Chew rolet type of knee-action coni- pletely insulates the steering gear and all steering parts from the up and down motion Of the road wheels.
 "The Chevrolet is a large sized car---actually 1854 inches long overall. It looks even longer. for It's skillful design gives the effect of enhanced length and sickness. Horizontal lines are emphasized; {; for example, the running board is B2% inches lOng--0r 30 inches longer than last year.
 Not only in length, but in all other dimensions that mean com fort and convenience, has Chevr0- let given the utmost to the motor lst. Seats are wider; the form hitting cushions are deeper than ever, yet becaelse we have lowered the floor level, we actually have 2 inches more head-room in the front seats and inch more in the raar. than we had last year.