davidaulloa/AmericanStories huggingface dataset:
, 1935-11-08
Piggy Wiggly
Is True Friend
To New Brides

Piggy Wiggly Is the brides friendl
When the honeymoon is over and
the inexperienced young bride comes
home to settle down to the serious
business of providing three meals a
day of good food, that is where the
PIGGY Wiggly grocery comes to her
rescue.
She may not know very much
about shopping, but with an idea Of
what she wants in her mind. 1t will
not take her long to find IL on Piggy
Wiggly shelves. Or. II in doubt. a
stroll down the wide aisles stocked
with hundreds of nationally adver-
tised products, will soon give her a
wealth Of suggestions.
Best of all, the economy feature
which means so much to young
people Just starting out in married
life. is exemplified in the Piggy
Wiggly method Of stocking, marking
and selling food supplies.
The bride will do well to get the
Piggy Wiggly habit. Avoid telephone
shopping and charge accounts If she
would be a thrifty housewife. BY
doing so. the bride will prove to her
husband that she Is indeed a wise
young woman well qualified to have
the spending Of his hard earned
dollars
, 1935-11-08
Howard Butt Wins
Recognition For
Business Ability

CINCINNATI, O.-The final act
Of the, 1885 National Piggy Wiggly
Operators Convention at san Diego.
California, was the election by
unanimous vote OF a new group OF
officers to guide the policies and
acton of the Association for the
next twelve months.
Howard Butt. Harrington, Texas,
was chosen President. He served
last year as Vice-President. D. ID.
Williams, San Diego, Calf, became
the new First Vice President. H. H.
Miner. Raleigh, N. c., was elected
Second ce-PreSident. Harry Mey-
ers. Portland, Ore. Secretary-Treas-
urer.
Howard Butt does more serious,
straighL-thinking than most men,
despite his slow smile 50 seldom
absent from his face. He takes his
work and his duties to his employees
and the public seriously at all
times, though he will joke and poke
fun at brother Operators freely
enough. Still a young man. Mr.
Butt is a living example of the
American idea OF individual free
dom Of opportunity. From next u
nothing he las built one OF the
strongest retail food organizations
in the Southwest. He did Ii. not
through inherited wealth or op-
portunity. but by hard work. study
Of his problems. saving and invest
ment. Starting with one small store
run by himself and his mother. hi
has built up 20 fine retail store:
across the Lone Star State. a
sentimentalist. perhaps, he still
operates the first store, though big
| ger and better stores have followed
1t In the intervening years.
Not content with just a group 81
! stores operated In the ordinary way
, 1935-11-08
PRICES Are
SLASHED FOR
ENTIRE WEEK
Stores to Celeb
80 Years Service
To South Texas And
Valley

The II. E. Butt Grocery company
" show its appreciation Of 30 years
Of patronage with a big thirtieth an
~niversary sale in which sweeping re-
auctions in prices Of commodities
TO be found on the shelves Of the
Piggy Wiggly stores operated in
South Texas by this firm will be put
into effect.
The celebration will take the form
Of drastic price cuts on food stocks
beginning Friday, Nov. 8, and ending
Thursday, Nov. II. Officials Of the
company feel that It's growth and
expansion have been made possible
by the continued patronage Of a
large mass Of people. They feel
that this loyal following should be
rewarded and even those accustomed
to finding PIGGY Wiggly prices the
lowest in their town will be sur
prised at the bargains TO be made
avail BILE during this sale.
1t has always been the policy Of the
II. K. Butt Grocery company to pass
on the savings made through It's
methods to the consumer. The Pig
gly Wiggly stores operated by this
concern have been able TO build up a
big consumer following through the
practice Of this policy. 1t has de-
pended on doing q large volume Of
business at q narrow margin Of pro-
fit rather than make q big profit on
q smaller turnover.
Preparations for this gigantic sale
have been going forward for many
weeks. The large home owned or
~ganization operating these stores
has been busy for some time aSsemb-
ling huge supplies OF merchandise
in the various warehouses and the
stores themselves in preparation for
the sale. This p~recaution is being
taken so that there will be q plenti-
full supply Of the advertised items
and no n will be disappointed.
Although the organization has TAX
en- good care to insure a large guam
tity of merchandise. thereby being
able to buy more cheaply and sell
more cheaply, it has been careful
TO obtain only the best quality goods.
PIGGY Wiggly has caused shop
ping housewives to expect only the
best and it would be an insult to
their intelligence to provide any
thing except the highest quality gro
ceries, fruits, vegetables and meats
during this sale or at any other
time" Mr.. Butt said.
The added stocks OF merchandise
will not make 1t difficult for the
customer to make his way through
the Piggy Wiggly stores which are
known far and wide for the simplici-
ty Of their arrangements. The goods
on sale will be attractively display
ed so that anniversary shoppers will
be able to go through their stores
seeking out the large number of bar
gains with the least effort. Piggy
Wiggly employees, always courteous,
will be ready to assist at all times.
, 1935-11-08
Buyers See Goods
Before Purchasing

II you like 70 zee what you buy
you PROBABLY are q Piggy Wiggly
patron. The convenient arrangement
Of Piggy Wiggly stores probably
explains why so many women will
shop nowhere except at these stores.
But if you wish, courteous at
PENDANTS will be glad to assist you
in the selection OF your merchan-
disc and see that 1t reaches your
conveyance safely. In q Piggy Wig
gly store you may see and handle
what you buy, at your leisure, TAX
ing as little or Is much time as you
wish.
, 1935-11-08
COMPANY BUYS
TEXAS GOODS
Piggy Wiggly Stresses
Home Grown Products
In ALI Stores

That the II. l.. Butt Grocery COM
pany. operators OF 80 stores In this
part or the state = OF South Texas
and for South Texas Is shown by the
fact that 1t annually buys thousands
Of dollars worth OF South Texas
products to be sold In its stores.
The stores always stress the De Of
Texas products and locally produced
or made articles are always given
preference by the buyers. Butter Ia
one OF the commodities bought on m
large scale In South Texas. The but
ter producers OF South Texas have
found a ready outlet In the PIGGY
Wiggly stores operated by the RI. E.
Butt Grocery company.
Truck loads OF cheese are pur-
chased frequently from cheese
plants at Victoria and Kennedy.
Fresh fruits and vegetables also
are purchased in large quantities in
season from South Texas growers.
This policy has assured housewives
OF this section "a year-around supply
Of fresh fruits and vegetables.
South Texas canned goocs also
find their way TO Piggy Wiggly
shelves and 1t Is stated by company
officials that from ten to Is 900 cases
Of south Texas canned goods r sold
annually.
Fresh fish and other seafoods are
purchased at Corpus Christi, Port
Isabel and other points for shipment
to all the stores In the organization.
BY utilizing this nearby source or
supply, the organization is able 10
provide fresh seafoods at a minimum
cost to the consumer.
The company desires 10 favor
South Texas products as much as
possible because the owners and
builders of this large business belong
to this section. Most Of them were
reared in South Texas and have
made their success here. The III. T..
Butt Grocery company Is strictly I'M
local organization and its officials
are known In every community
where there Is a Butt owned Piggy
Wiggly store.
, 1935-11-08

Mr.. Butt has also built up major
warehouSing facilities at Harrington,
Corpus Christi and Del Ro. with
smaller warehouses at other CEN
ters. He owes much OF his success
to his ability TO work with men. TO
command their respect and loyalty.
IN each Of his units he has sought
-SucceSsIully-to create a Self-Sus-
tanning, self : efficient organization.
That mean men with initiative and
ability, and Mr.. Butts ability TO
choose and train such men Is a by
word throughout Texas.
In line with his idea that any
man owes a duty TO his commun-
ity and to his business, Mr.. Butt
has engaged in two major activities
outside his own organization. One
OF these was the creation, a year
ago, Of the Butt Foundation. o
charitable organization endowed by
the founder. The other sphere was
in service to the retail food indus
try. Very recently his leadership IN
Texas food distribution was official
l. recognized when he was elected
President Of the Texas Retail Mer-
chants Association, embodying al
most all retail lines and active In
promoting better distribution and
better distributing conditions III
both food and otter retail lines.
Mrs. Butt and two charming chill
dren add the final touch to this
account OF the new president OF
the Operators Association. Young,
beautiful, accomplished. Mrs. Butt
has been not only a wife but part
ner in her husbands work. At Con-
ventions she has proved herself q
~apable and willing aid In organiZ-
ing activities for the ladies and
seeing that they enjoyed the visit
a. much as their husbands. From
The weekly Turnstile. published by
the Piggy Wiggly Corporation.)
, 1935-11-08
Travellers Find Self
Help Stores An Aid

Donald Armour. Piggy Wiggly
operator with stores at Ketchikan,
Juneau and Corvova. Alaska has
written The Weekly Turnstile. Pig
gly Wiggly magazine. that Wiley Post
and viii Rogers shopped Elk Juneau's
PIGGY Wiggly be -ore taking off on
their ill-fated trip to the north.
This illustrates how PIGGY Wig
gly is a boon TO the traveller. All
travellers are acquainted with the
system and merchandise arrange
ment so that a lady from Florida
can come into a PIGGY Wiggly Store
in Texas and easily find her wants,
whether q can OF milk. toilet soap or
other item. The reason she can dl
this 4 because the general plan OF
al the stores are alike and # q
, 1935-11-08
VEGETABLE BEEF SOUP

Good enough for dinner, too.
ia cup carrots. diced.
ia cup celery, diced
l-3 cup rice Cuncooked).
AZ cup chopped onions.
2 tablespoons green peppers, chop
ped toptional.
= teaspoon chopped parsley.
u teaspoon pepper.
= teaspoon nutmeg.
/ 1-3 teaspoons salt.
8 cups water.
Soup bone and little meat.
Select bone having about Is
pound on IL. Wash vel land add TO
water. Cover and slowly bring 90
boiling point. Simmer Ccook very
slowly one hour. Add rest OF in
gradients. and simmer az hours.
Serve in bowls or soup plates
, 1935-11-08
PIGGY Was First

Everything that's good Is initiated.
That's natural and ~flattering. But
the original usually remains the
best. When it comes to self service,
remember that PIGGY Wiggly was
FIRST to introduce this marvellous
ly improved way Of shopping =. and
has introduced every worthwhile
improvement In this way Of SELL
ing since the idea was first born.
more than Is years ago. Anyone can
initiate. Only leaders can lead.
, 1935-11-08
INTELLIGENT SHOPPING

AT Piggy Wiggly stores a child
can shop as intelligently as ar
adult for only reliable merchandise
is on the shelves and there is but
one price. The Piggy Wiggly store
is. In short. a help yourself" store
with the advantage Of mass buying
developed 90 the highest degree 81
efficiency and economy for III
customers ~ well rs for the profit
able return to its operators.
, 1935-11-08
Butt Grocery Company Plans Sale on 3Oth Anniversary
Curiosity Of
Children Is
Worthwhile
BY OLIVE ROBERTS BARTON

Says Bobby: why is that tree
red and the other che Yellow"
Mother answers the best she
knows how, which isn't very ade-
quately because she doesn't know
herself.
why do the little trees grow
around the lake and all the big
ones on the hill7" Bobby wants TO
know.
Because that Is the kind OF
trees they are" says mother.
But why don't the big ones grow
around the lake and the little ones
UP there?"
Maybe those little trees need
more water"
How can they get water? The
water isn't around them"
Their roots under the ground
get the water. Where there Is a lake
or river, the ground all around Is
very damp"
More and More Involved
Don't big trees need water?"
Certainly. All things that grow
need water"
do the roots Of the big trees
grow away down here2 They must
be awful long"
mo they get enough water out Of
"Then why do the little trees have
the ground"
to be near a lake or something II
they can get water out OF the
ground? Where is the water in the
ground, mother?"
1T comes from the rain and soaks
In and stays there"
"Then why"
Bobby, stop asking questions
You know all about II now. 7 never
saw such q boy for asking ques-
tons"
Bobby wanted to know about
water under the ground and II II
went into a big hole or what. This
was getting into physical geography
Curiosity Dies Young
What began with the color Of
leaves promised TO land up in geo.
logy and science. And In all prob
ability from there TO q discusS1cH
or astro-physics and metecrology
or perhaps the banking system anC
the way TO take care OF bees. ON
thing leads to another always In
curious child'S mind. There Is m
end. There Is always a beginning.
Il. grcwn-ups were one-hundredtl
as Curious about worthwhile thing
as children they would. in no tim
at all. be as thoroughly educated a.
Archimedes. Euripides and Arts
totle put together. But, alas, curioS'
ity dies with the years; even twent.
finds the bud closing.
Certainly we don't educate chill
dren. They educate themselves. Or
YES. we do cur BIT with pen ant
book, but a child Of ten worth hi
salt will know q dozen times a
much about this and that as all hi
books tell him. Don't laugh a
curious children. Instead, give then
all you can give. Some day whel
you stick your head out OF the ca
window 10 ask some old burgher tn
way TO Hurricane or Tousle Top,
will most likely be q ten-year-oli
kid who pipes the answer while Ok
Burgher IS still scratching his head
, 1935-11-08
You Buy, Are Not
Sold At PIGGY

The Fl. Z. Butt Grocery Co, feels
that Piggy Wiggly Is the ideal store
for people who like to buy things in
stead OF being sold things.
So. Piggy Wiggly Is the greatest
and most scientific self-Service SyS-
tenn in America. Millions ofAcustc-
mers like this way Of shophnhg. ~
you haven't tried it, do so today. We
think you. too. will prefer it to any
other way,
, 1935-11-08

nearly as possible every article or
brand the housewife might demand.
Piggy Wiggly has made shopping
a pleasure to the housewife rather
than a drudgery. Piggy Wiggly
stores are designed on the self serve
plan that each may offer quicker
and mere satisfaction to the Gus
toner than otherwise could be Of
fered. II makes possible the quickest
selection Of what Is wanted.
, 1935-11-08
Confidence Has
Brought Added Sales

One Of the greatest assets any firm
or corporation can have Is the on
fidence OF its customers. business
men say. Piggy Wiggly has gained
the confidence OF its patrons by
placing before them dependable.
high quality products at the most
reasonable prices in clean stores
maintained by courteous employees.
This confidence. which Is proved
By increased sales, Is appreciated BY
PIGGY Wiggly.
Piggly Wiggly feels the RESPONSE
bllity OF living up to the reputation
the stores r making for quality.
price and convenience.
, 1935-11-08
Middleman's Profit
Saved Piggy Buyer

Butt-owned Piggy Wiggly stores
have the privilege Of obtaining pro-
ducts from the manufacturer or pro-
Queer and saving the public consum-
er the middleman's price. Practi-
cally every article purchased from
PIGGY Wiggly shelves was bought
directly from the originator, thus
taving this additional cost.
The stocks az Piggy Wiggly stores
are now more complete than nc the
average grocery because Piggy Wig
ely plans to have on It's shelves as
, 1935-11-08
ESCALLOPED
SWEET POTATOES

4 cups sliced sweet potatoes.
4 tablespoons flour.
2-3 teaspoon salt.
1-3 teaspoon pepper.
3 tablespoons butter.
l cup water.
Mix potatoes. flour. salt and pep
per. Place in buttered baking dish.
Add rest OF ingredients. Bake 40
minutes in moderate oven.
, 1935-11-08
Merchandise Placed
Where Easily Found

Everything in its place and a
place for everything. That. briefly, is
vie idea on which the Piggy Wiggly
system OF shopping Is based AS you
pass through the turnstile you find
above each section OF shelving u
sign telling you what class Of mer-
, 1935-11-08

Texas woman should visit elsewhere
she would find she could shop as
easily in the Piggy Wiggly store
where she is visiting as in her home
store.
, 1935-11-08
BAKED APPLES

s apples.
= cup diced pineapple.
2-3 cup sugar.
/ teaspoon cinnamon.
u teaspoon cloves.
| tablespoon lemon juice.
cup water.
Wash and core apples. Fit into
small baking pan. Stuff centers
with pineapple. sugar and spices.
Add rest Of ingredients. Bake 40
minutes in moderate oven. Basic Of
ten.
, 1935-11-08

chandise Is below. And every time
you find these products in the same
place. On tables or special displays
you find special values or timely
suggestions. From the grocery refri-
gerator you help yourself to butter,
eggs. cheese. milk. No waiting. No
urging. See what you buy. Shop as
hurriedly or as leisurely as you
please.
, 1935-11-08
BAKED LIVER

I pound sliced liver.
3 tablespoons flour.
AZ teaspoon salt.
II teaspoon pepper.
3 tablespoons fat.
2-3 cup water.
Soak liver 5 minutes in cold water.
Drain and wipe dry. Sprinkle with
flour. salt and pepper. Place in shall
low baking pan and top with fat.
Add water and lid. Bake 20 minutes
in moderate oven. Turn several
times
, 1935-11-08
DATE PUDDING

! cup chopped dates.
/ cup soft bread.
/ teaspoon baking powder.
Il teaspoon cinnamon.
= teaspoon salt.
2 eggs or 4 yolks.
1-3 cup cream.
l teaspoon vanilla.
1-3 cup sugar.
Mix ingredients and pour into
buttered, shallow baking dish. Bake
.25 minutes I'm moderate oven. serve
warm or cold.
, 1935-11-08
Cleanliness Is
Feature of Stores

Above all things, where food IS
concerned, cleanliness Is important.
and nowhere can you find cleaner
stores than the Piggy Wiggly stores
operated in South Texas by the n.
4. Butt Grocery company. SpotlesS,
orderly, attractive shelves Of can
ned, bottled AMI packaged goods
range on either side Of you as you
pass through the aisles.
The refrigerator especially de-
signed for convenience. keeps all
milk, cheese. butter and other easily
perishable goods sweet. fresh and
clean
Piggy Wiggly storemen take great
pleasure in keeping their stores up TO
that mark Of cleanliness and order
illness that the housewife demands
in her own house. That, together
with consistently lower prices, is why
the South Texas housewife is giving
Piggy Wiggly her patronage.
St. Simeon Stylites, the Syrian
ascetic. built a pillar 90 feet high.
, 1935-11-08

St. Simeon Stylites, the Syrian
ascetic. built a pillar 90 feet high.
and then. for the good Of his soul
sat on top OF the column for SC
years without once descending.
The Skyland post. [volume] (West Jefferson, N.C.) 193?-1988, 1935-02-07

yond Tract: Beginning on a lynn
the branch below Clifford Nc
Coy; then up and with said branch
u poles to a large hemlock now
The Skyland post. [volume] (West Jefferson, N.C.) 193?-1988, 1935-02-07
Bill NJ Guild Increase
eachiI1g Efficiency

Raleigh, Jan. Is Teachers would
Be required to have Is years service
in the public schools Of North Caro-
lima before becoming eligible for
maximum salaries under terms Of q
bill introduced in the senate tonight
by Senator Lee. of Harnett.
The measure states its purpose is
to increase teaching efficiency by
setting u higher ssailo,s-,s- ero.
fessional growth for teachers and by
properly riding the more season
ed and aggressive school teachers
and principals"
Increme Us are provided during the
first IS ears teaching service and
seven bicnni1 professional require
ments would be necessary to obtain
the highest salary schedule, under
terms of the bill.
3D." and "C'' certificates are
provided for teachers and principals
and salaries would be based on rat.
ings plus years Of service.
Meeting less than four biennial re-
quirements would place teachers and
principals in &c" grade; from four to
six requirements met would bring
elevation to "B" grade and seven re-
quirements successfully met would
give teachers and principals IA
grade ratings.
S The state department Of education
would be charged with administra-
ton and is authorized to set up a
bureau of teacher training and estab-
lish a salary schedule to result in in
creased pay each biennium from the
third to the 18th year Of service for
those teachers and principals meeting
training requirements.
The Skyland post. [volume] (West Jefferson, N.C.) 193?-1988, 1935-02-07

r - =
down; then north s poles to a stake,
Lee divers corner; then north is LIZ
poles to a stake; then north $50 poles
to a stake located about IL feet south
on small hemlock; then west 81
poles to birch, Hams corner; then
north % poles to a cucumber, Riley
Hams corner; then north 3-4 poles
to w. A. Graybeal's corner; then
north 20 east 80 poles to the old
Grant line; then north 60 east 20 1-2
poles to the west bank Of the Big
Laurel Creek; then down and with
said creek 70 1-2 poles to bunch of
beedwood, T. r. Graybeal's corner;
then with the public road % poles to
stake; then south 43 west 8 poles
to an apple tree; then south west
Is 1-2 poles to a stake; then south
40 west 80 poles to a locust; then
south 70 each "a poles to a bunch of
black gum sprouts on ridge; then
south 81 east "a poles to the begin
ming, containing So acres, more or
less; also a right of way for road
near the beginning, corner through
Stanley's premises to the public road.
Third Tract: Beginning on small
hemlock near the mouth of small
branch on the Big Laurel creek; then
down said branch with the meanders
Eof the same to ]. S. Stanley, corner;
then a. westward course with the
! Stanley line to a small black our y
top p ne ridge; then net O. IS west
y I'a,es 3 small locust; then north
b seask % poles to a stake; then
north east is LIZ poles to an apple
tree then north 43 east 8 poles to a
stake; then south 18 east 8 poles to
the beginning, containing 10 acres,
more or less.
This the 10th day of January, 1885.
2-14 T. C. BOWIE. Trustee.
The Skyland post. [volume] (West Jefferson, N.C.) 193?-1988, 1935-02-07
10 of Richest Men in Nation Report
Securities Held-John D., Jr.,
Owns Many Oil Shares

Washington, Feb. 1.-Ten very rich
men, among the richest in the United
States, today led the list of the ma
tons business giants who have re.
ported their security holdings to the
security and exchange commission.
Here they are with such parts Of
their fortunes (minor parts in some
cases) as were shown by their re-
ports:
John D. Rockefeller, Jr., 500, 00O, ;
600 in Standard Oil companies.
S. s. Krssse, $$92S, 00O.06GGS0 ii MS
limited price store chain.
C. F. Kettering, $16,0OO,O0O in Cen
eraI Motors.
Eugene dupont, $10,325,00 in e
I. dupont de Nemours company.
w. r. Timken, $1O,225, Geo in TIM
ken Roller Bearing company.
Pierre DUPONT, $10,190,0O0 in du-
Point and General Motors.
Charles A. Cannon, $6,850,000 in
Cannon Mills company.
Harrison Williams, $5,000,000 in