The Ely miner. [volume] (Ely, Minn.) 1895-1986, 1935-02-15

heated rapidly TO from 142 to las degrees F.
and kept at that temperature for 80 minutes.
1t is then quickly cooled by going through tubes
covered with brine or flowing cold water. Then
the milk is ready to be put into bottles and sent
on its last journey. All bottles are washed and
sterilized by machinery. Each bottle is inspected
for defects, then filed automatically and split
second later, capped by another machine. The
bottled milk is put into delivery boxes, iced. and
is ready to be carried to welcoming breakfast
tables. Throughout this process the milk has
been untouched by human hands.
Large resources are necessary to carry on
these ramifed operations in any volume The
companies which have grown large in the busi-
ness of milk distribution are those which have
functioned most efficiently. Experience has
shown that the cost of milk on the one hand
and the cost of delivery on the other leaves
about two cents per quart for all plant opera
lions, administration, depreciation and profit.
EMciencies accomplished within that two-cent
range are the profit determining factors and
only those companies have grown large which
have been able to operate successfully within
that range.
But the services to the community of large
milk distributors are greater than the efficient
and dependable distribution of milk, as impor-
tant that function is Those companies are
vital factors in the dissemination of health in
formation. One large company maintains bu-
reau for the advancement Of education on the
healthgiving properties Of milk which cooper.
ates with public schools, parent-teacher organi-
cations and other civic institutions. Diet, ad-
visory. nutrition, lecture and medical bureaus
also are maintained.
The task of milk control of a city is essentially
a problem of health and therefore is the respen-
sibility of the Municipal Department of Health.
orfr havo I'm.
tied budgets and could not maintain an adequate
supervision if it not for the active coopera-
ton OF the distributors. One of the large COM
panies reported some time ago that its veterina-
rians had made complete physical examinations
Of 1854 cows in 1861 dairies in year. In
addition. there has been $685. inspections of
dairy premises and bacterial analyses of $4,000
specimens of milk besides more than 100000
chemical analyses.
Because of their size and their consequent
greater resources, large milk distributors ars
in position to serve the community in another
way-by advertising. A milk campany,s sadxer.
Using is primarily planned of course. to sell its
own trade-marked product. And yet this is far
from all it accompishes. 1t is very definitely
educational as well, emphasizing the health
value Of milk in the diet thereby increasing gen.
eral consumption. Important basic facts about
milk. which the public might not obtain in any
other way. are available through advertising.
large part OF the progress in milk research
in recent years has come from the laboratories
OF the leading milk distributors. Constant study
is made TO improve the milk supply AS result
Of this research and that of other interested
organizations, new uses for milk have been de-
veloped within recent years.
The newest laboratory development is Vita
min D milk which prevents and cures ricketts,.
Many authorities regard this product as the
greatest advance in milk production since pas
teurization. Two methods are utilized: the ir.
radiation with ultraviolet light of the milk itself
or the feeding of irradiated yeast to cows.
II is said that when man made friends with
the COW he took the first step forward in human
nutrition" The second step-fhat of collecting.
Transporting and distributing the gift of the COW
to man-has presented innumerable problems
but these problems have now largely been sur
mounted by the ingenuity. the patience and
the hard work OF those who have believed that
the bringing OF fresh pure milk to the city's
millions is challenging opportunity for service.