, 1935-01-20

ing, both for the purpose Of keep
ing these English peas OF ours down
to zero weather all the time.
And by the way, right here would
seem to be a good place to mention
that these Valley peas have made
quite a hit with Frosted Foods.
What kind OF q hint we leave you
to puzzle out for yourself after we
tell you that the packages being
used here have directions for cook
ing printed on their top, directions
printed thereon probably before
Frosted Foods knew just exactly the
high quality OF English peas this
section OF the country raises-but
these directions had to be cancell-
ed by Frosted Foods. and each pack
age. right on top of the peas. con
tains a little slip that reads as fol-
lows:
"CAUTIONl These peas are OF 81
unusually tender garden variety and
MUST NOT be overlooked or held
on a steam table.
For best results. disregard cook
ing directions on outside Of car
ton and cook as follows: Five min
utes only In boiling sale water. For
best results. cook In double boiler.
without water. for twenty minutes
Season to taste and serve.
IF you contemplate holding these
Peas prior to serving. these cooking
times should be considerably less.
Never use soda In cooking Birds
eye Vegetables ~. WARNINGI"
well" we asked Mr.. Bracket.
this 2 IL pound package is fine for
hotels. but that much peas Is a lot
for q small family"
And he gave us the answer right
away. for the retail family trade.
Frosted Foods puts out a one pound
package. and one pound of shelled
peas Is the equivalent Of ? pounds
OF peas In the pod.
What do they sell for?
Twenty-Five cents q pound in the
pound cartons. the equivalent OF
about IL l-2c a pound for peas IN
the ped.
What next7
Well. Mr.. Bracket Is going TO
have a little fun experimenting
down here in the Valley this sum
mer." as he calls 1t. UP to the first
of April, when he and his freezing
machines 60 up to Norfolk. Va. 70
take on the strawberry crop Of that
section.
He Is going to try out carrots and
peas. for one thing. and he has al
ready tried out freezing citrus
fruits.
The citrus fruit thing interested
Us some, but not nearly as much as
his project for giving shrimp a lit
tie whirl through his SO below zero
machines.
Seems like shrimp have been pass
ed up TO date by Frosted Foods.
principally because they have new
er been able to get located close
enough to an ample supply. and they
believe that here In the Valley they
have found that ideal combination
Of proximity to plenty Of shrimp.
The possibilities for Valley
Shrimpers appear coed. II the ex-
Deriments MI. Bracket has In mind
work out. a new market and a prof.
liable market will be opened up.
One thing more about Frosted
Foods general operations-only four
or five Of its freezing plants are
stationary. The rest of them, some
is portable plants. follow the supply
the country over. and use the 1853
patents which cover the details OF
the Birdseye process in making u
possible for passengers on an ocean
liner off the coast OF Japan 70 eat
fresh Valley peas q year from now.
and fresh strawberries from Viz
GINA at the same meal.
It's interesting. the details of what
is being done BY this great subSid-
iary OF a great food manufacturing
and marketing organization. and be-
ing done right here IN the Valley.
For General Foods. YOU know or
ought to know. includes In its lines
such we'll known products as these:
Postum, Instant Postum. Grape
Nuts. Grape-Nuts Flakes. Post Toas-
ties. Posts 40 per cent Bran Flakes,
Posts Whole Bran. Jell-o. swans
Down Cake Flour. Minute Tapioca,
Walter Bakers Premium No. ! Cho-
coiate. Walter Bakers Breakfast
Cocoa. Franklin Bakers Premium
Shred Cocoanut. Vitapack Nuts and
Figs. Log Cabin Syrup. Maxwell
House Tea and Coffee. Calumet
Baking Powder. Certo. Sanka. La
France and Satina. Diamond Crystal
Salt. General Seafoods Fish and
Lobster. Bluepoint oysters. Sealshipt
oysters. and Frosted Foods.
He did not tell us SO. but we know
a man who Is enthused about MS
work and his product and we know
how a man so enthused likes TO tell
the world about it-so we say. 90 by
COZ West Jackson street. Harrington.
and get Mr.. Bracket TO tell you
about his company and its product
as he told us.
You will have insured yourself q
most interesting hour.