Evening star., 1935-06-01
DOING ELECTED
BY D. c. BANKERS
Named Siddons' Successor
at Final Session of 18th
Convention.
By EDWARD c. STONE.
sneclal Correspondent Of The star.

Charles H. Doing, vice president OF
the Washington Loan & Trust Co,
was elected president of the District
OF Columbia Bankers Association at
the final business session of the 18th
annual convention here today, Sue
ceeding Frederick P. H. Siddons.
Karl w. Corby, partner in w. b.
Hibbs e. Co. was chosen first vice
president and Thomas j. Groom, vice
president and cashier of the Bank of
Commerce g. Savings. was named sec
ond vice president, while Hilleary G..
Hoskinson. a vice president in the
Riggs National Bank. was chosen
third vice president, after serving as
general chairman of the present con-
vention.
Albert S. Galley. vice president Of
the Lincoln National Bank, who has
been treasurer of the association for
nearly Is years, was returned to this
Office and Attorney Frank j. Hogan
was continued as the associations
general counsel.
Mr.. Doing, the new president, has
been associated with the Washington
Loan g. Trust Co. since 1900. He was
placed in charge of the West End
office when 1t was established in 1917,
Is a director of the bank and also of
the Equitable Cooperative Building
Association, also member OF the
District bar, University Club and the
Washington Golf e. Country Club, of
which he is a former president. In
1928 he was president of Washing
ton Chapter, American Institute of
M
hankeds' aSsocia ton, has held all the
important Offices,
Named A. r. A. Representative.
George 0. Vass. vice president and
cashier of Riggs National Bank, was
elected as the associations represent
ative on the executive council OF
the American Bankrs' Association at
todays meeting, his three-year term
to begin at the close of the National
A. B. A. Convention at New Orleans
next fall. He succeeds H, H. Mckee,
president of the National Capital
Bank.
Mr.. Vass has held all the important
Offices in the District Bankers ASSo-
citation and was president of the
organization last year. He is now a
member of the Council of Admins
tration. He has served on several
important A. B. A. committees, at
present being a member Of the spe-
cial committee on banking studies,
after service last year on the National
Code Committee.
F. P. H. Siddons, retiring president
Of the District Bankers Association
was elected to serve the A. B. A. as
district vice president during the
coming year.
Stresses Public Relations.
Closer relations between the banks
and public were called for by Ray
mond E. Jones. vice president, Bank
of Manhattan Co., New York, at
today's session during which Karl w.
Corby presided. In pleading for the
new deal between banks and patrons,
the speaker declared that the diff
ference between a good and poor
bank is not found in the safety
vaults of the two institutions. 1t is
found in the personnel The bank
finds one answer to the public rela-
tions problem through advertising.
There is a great need Of advertising.
he said. and the newspapers and
magazines are excellent media But
a bank and banker have to go beyond
the advertising columns.
The banker must take the public
into his confidence. People can Judge
wisely if they know the facts. A
policy Of frankness and fair dealing
is always the best policy. Bankers
and business men must take more
and more interest in public affairs,
national, state and civic.
Too many bankers have paid too
little attention to what the public
was thinking Of them and their In
stitutions. the New York banker de-
clared, adding these three other vital
points:
Safety is but one factor contrib
uting toward a banks success; use
fulness to the public is of equal
Importance
The take it or leave it. attitude
on the part Of many bankers is a
real contributing factor to the existing
public criticism
There is little in the banking busi-
ness the average man or woman can
not understand if the banker will
take the time to intelligently interpret
his problems to the public
Advises Close Watch.
Il am sure you will agree there Is
no bank so small but what it ought
TO be deeply concerned over what the
attitude OF the public is toward it.
There are simple ways for finding
OUT. Read what is printed. Find out
what Is being said on the outside and
dont be deaf to criticism. Don't do
IL Just once in while, but make it
your duty to do it regularly.
You should be more interested in
what is said or what is done tomor.
row than what was said or done yes-
terday. If what was said Yesterday
or what was done yesterday was JUS
tihaoly critical, make the necessary
Change and profit in the future.
We are we'll aware of the fact that
An unpleasant teller can drive more
business out of bank in a single
DAY than an advertising or public
relations program can produce in a
week"
In conclusion Mr. Jones said that
the employees contact the public 80
much more than do the Officers, that
any public relations campaign must
include them and careful study of
the esprit de corps Of all the per-
sonnel in the bank.
Rider Presents Paper.
At today's session., E. Harry Rider,
National Metropolitan Bank, read his
paper on Customer Relations"
which won first honors in the re-
cent contest for members OF WASH
1ngton Chapter, American Institute Of
Banking. and sponsored by the Dis
trict Bankers Association.
Annual reports covering wide
range of association activities were
presented. The first was the report