Evening star., 1935-01-05
STEADY BUILDING
SPURS BUSINESS
All Lines Of Trade Helped by
Improvement Seen in Big
Industry.
Predictions Of great improvement in

Predictions Of great improvement In
1885 for general business are more
than justified by the continued eve
dence of permanent, steady improve
ment In building, said z. L. Gilbert,
Eastern editor Of American Builder
Magazine.
1.-THE money expended for con-
struction of all kinds passes through
many different hands before it re-
tires from active circulation" Gilbert
said, and this diffusion Of spending
power affects the profits in practically
all other lines of business. The local
builder in Kansas buys from his local
dealers hardware made In Connecticut,
paint from Ohio, lumber from the
Northwest and insulating materials
made in the far South, to mention
only a few examples; it is not too
much to say that the driving Of nails
for a cottage In Maine may well start
going again sawmill in Texas.
Skilled labor-always a good spender
passes the money it receives along
to merchants Of all kinds; manufac-
turers and their wholesalers employ
more statesmen and other workers
due to increased business; even pro-
fessional men find they have more
paying patients when building activity
reaches a level only partly equal to
real building needs Of the Nation.
Care Used in Building.
"Carefulness is the watchword In
all kinds Of construction, however"
Gilbert pointed out, because the
highly technical nature of this kind
Of work requires that no major mis-
takes be made and that as few
minor errors as possible be allowed to
creep into the execution of the con-
tract. This habit of watchfulness
on the part of building professionals
makes these active men of the build
ing industry poor business gamblers;
they endeavor to be absolutely GER
tain of their facts before they go
ahead.
THE depression deadlocked home
building for five years. until con-
tractors, builders and dealers almost
lost all hope of any substantial re-
vival. Therefore. the recent increases
III IlCW 1lOlIC RlOo lAiC g. SaSAy
strengthened demand for mortgage
money in all parts Of the country,
indicate very clearly that the prac-
tical men of the building industry
look forward to a greatly enlarged
business volume in 1885. When ope-
rative builders start actual building
operations, as many of them are
doing already, 1t is certain they are
not risking their own money on
anything but their most careful judg-
ments."
Look Forward With Hope.
Manufacturer are hopeful, too"
Gilbert continued, land seem to look
forward to 1885 with greater business
expectations than for several years
past
Herbert Abraham, president of the
Ruberoid Co., has seen sufficient i'm
provement in sight to raise the pay
OF some 400 employees and put into
operation another new factory. Mr..
Abraham believes 1895 will bring a
substantial increase in total construc-
tion, especially home building, and the
plans of his company take this ex-
pected improvement into consider
alton.
Spencer Baldwin. president of the
National Retail Lumber Dealers As
sociation, expects that 1885 will find
many in the building industry profit
ing from the experience gained
through business errors made in the
past.
Stanley B. Wildrick, advertising
agency executive and specialist in
building product merchandising, points
out that dealers shelves are nearly
empty and predicts that retail dealers
will start buying again after their an
nual conventions in January and Feb
ruary.
Financial Interests Hopeful.
even the financial group seems
hopeful" said Gilbert, "as witness the
annual building market letter OF