Nogales international., 1935-03-02
Business Continues To Gain


oontnue Evidence ustifying this optimistic OUTLOOK
occ,muates from many sources. The market Ior ut.l
able goods is constantly improving An enormous ue
,oand for goods of permanent use has been plng up
during the past years and when the buying starts Iii
earnest veritabe boom is certain Ill the OPINION VI
c. Forbes widely known writer on business
Discussing the problem created by curtallment
in consumption in time Of depression MIR. foroes
points out that when such things as 1000 ana ori,A
and amusement are not 1ndulged IN norihsily tlle
market is lost and gone forever. :,
sR1t the depression, he continues, has caused
less cutting down of such expenditures than OF ex
penditures for things which last for socaed durable
goods. When houses machinery, railway equipment
farm implements, furniture floor coverings, TOOLS
automobiles refrigeraors, radios are not purcnaseo
in normal volume it doesn't mean that the business IS
lost and gone forever; it means rather that the de
mand for them becomes more pressing with the pass
ing Of time. ,e
such goods during the last years.
"When buying starts in earnest, veritabe boom
is certain.
Mr. Forbes reports a conversation he had with
Charles J Hardy president of American Car and
Foundry in which that executive pointed out the mag
nitude Of pent-up railroad-car requirements. VI =
100000 freight ears ''in being but not all in USE Mr..
Hardy explained that 100000 have become so obso-
lete that it would not pay to have them repaired.
"Their place should be taken, and doubtless Will
be taken, by some 100000 new, modernized lighter
weight cars" he declared "Placing Of order for ap
rreximately 100000 year would keep the car-build-
ing industry busy for years By the end of that time
normal requirements would have to be met. Nr.
Hardy added that he looked for distinctly heavier Or
dering Of cars during the current year.
At the close Of an extensive swing around the
country P. Y Danley, manager of the refrigeration
department of the Westinghouse Electric & Manu-
featuring Co., estimated that his company would sell
175O0OO domestic electric refrigerators during 1885
Last year his company achieved all-time high of
100000 sales.
"People now have more money to spend, more
confidence, and more optimism-thats the condition
I've found in the 10 States I've visited in the past
weeks from New Orleans to Philadelphia declared
Mr. Danley. II didn't find single black spot in Lou-
siana, Mississippi, Alabama, Florida, Tennessee,
North Carolina South Carolina the District of Col
umbia, Maryland, or Pennsylvania. Everywhere I
found people encouraged about the outlook for bus-
hess"
Truth is tranger than ficton-and scarcer
Some who stand for progress are content to re-
main standing.
One swallow doesn't make summer, but some
times it makes funeral.
Memphis starts a non-talking endurance contest
If lady wins it will be news.
The proposed buss line across the Sahara desert
suggests some fine new locations for filling stations
1t might be we'll for the rest Of us if the Red
Menace and the Yellow Peril should exterminate each
other.
Liberty III this Gland Of the free" now consists
principally Of the liberty to because we have lit
tie liberty.
- An Italian played trombone six hours while
treading water in swimming pool All saxophonsts
should be given such a test.
Bosco, the circus freak, ate glass; pins nails and
other Junk for years without any i'll effects But
pint Of bootleg liquor put him in the hospital
The announcement that vitamins have been found
in hash should cause no surprise Nearly everything
else has been found in that delectable Wand