davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1935-03-13
A World Without ADVERTISING
Bureau of Research and Education, Advertising Fede1dtao
Prepared by

DROBABLY few people have stopped to think seriously
what advertising really has done for and to imagine how
things would be if there advertising in this world
What is good for anyway Some consider it somewhat of
roadsdes even the u s. mails individuals profess
believe that would be better off without advertising
1t IS interesting to speculate on what would happen II all
advertising discontinued The question is useless
to think about for advertising very important factor IN
daily lives that ought to know something about
what does for us besides furnishing free jazz music and pic
lures of pretty girls.
radio magazines and would have be financed IN
other way for they supported mainly by adver
ing Radio listeners would have heavy license
they do foreign countries and broadcasts would be
under control politicians Readers of publications would
have least five times the present for inferior news
But all merely incidental compared with the deeper
sacrifices which would result tried to get along without
advertising
hard picture what would happen to the
production industries they could not advertising to do their
selling Automobile manufacturers, for example, would
sell farless and their unit costs would rise high that many
people could not afford buy them The
of hundred other articles which now pro-
duced chey because advertising guides to-
The food in stores would be quite different if it
the human has only fixed capacity and advertising
could should not increase consumption of food That
boW about dy and attractveness Advertising furnishes the
incentive for manufacturers ito vie with another in Of
ernp even better and tastier food preparations kind
competition would largely cease all dwere only on
beed specifications of weight composition and what not
known only Through news reports by few No would
describe developed article mean to its possessor
in terms emotions and aspirations Infant industries
would be expand quickly and most of them
would Chronic unemployment would become permanent
problem. =.
IF business should suddenly forget how to advertise indus
trial would have stop and standards of living
would Immediately begin settle down to much lower levels
Without advertising this world would become dreary
mOrgue. z
Copyright Advertising o
Valley Press ADVERT
,ods Quickly and Econon
Imperial Valley press., 1935-03-13

Mrs. D. B. Roberts was hostess
to members of the Music section of
the Ten Thousand club at her home
yesterday.
Imperial Valley press., 1935-03-13

A distillery to be installed at Hood
River, oregon, will make a special
ty of liqueurs made from cherries
and other fruit.
Imperial Valley press., 1935-03-13

A new type of feed loan is avail
able in Nevada TO farmers who have
few chickens or pigs or a COW for
family use.
Imperial Valley press., 1935-03-13
Looking Backward
What the Press Files Tell OF
Imperial Valley for This
Date In Past Years
TWENTY YEARS AGO
March 13, 1915

The last of series of daring day
light burglaries that seem to be
invading Imperial Valley resulted
in an arrest after thrilling chase
yesterday afternoon.
FThe Winning Of Barbara
Worth. - adapted from Harold Bell
Wright IS novel, will open on the
stage of the Holt Opera House to-
night for a two-day run.
Imperial Valley press., 1935-03-13

Only his modesty saves him from
Ripley's collection. He is a tall
domed, bocish fellow, a collector.
at a dinner Peggy Joyce was mem
toned. He inquired who she was.
Everybody laughed, but he was per-
fectly honest. He had never heard OF
her.
Imperial Valley press., 1935-03-13
FIFTEEN YEARS AGO
March I3, 1920

Irwin Wopple of Los Angeles reg
istered yesterday at the chamber
of commerce office.
Imperial Valley press., 1935-03-13

SUBSCRIPTION RATES = Delivered by carrier,
per month"; SIS cents; by mall SO cents per month
in advance Entered at Ell Centro California, post
office as second-class matter. Member California
Newspaper Publishers Association. NJ C. Mogen-
son, national advertising representatives.
Imperial Valley press., 1935-03-13

Placing the concrete forms at
Sharp's Heading is so per cent done.
Imperial Valley press., 1935-03-13

ent flats in London and Paris and
has now gone to an Austrian
SchloSs.
Among the rarest of sisterly de-
votions is that between Mrs. Rex
Beach and Mrs. Fred Stone. They
exchange daily letters when they
are too far from each other TO use
the telephone Always they attend
the theatre together and rarely, do
they go separately to social func-
tions. Likewise they both write daily
letters to their mother who is in
Florida.
One of New York'S best dressed
artists is Rae Van Beuren, whose
classic profile is second only to that
CT James Montgomery Flagg. Van
Beuren goes in for browns and
hieges, with grass green ties, SO be-
coming to red-heads. McClelland
Barclay is another of the fashion
plate artists who suggests some OF
the drawing room men in his maga-
zine illustrations. Russell Patter-
son is also the dudiest of dudes.
Successful artists are no longer
seedy.
Elsie De Wolfe reputedly, gives
the most satisfactory as well as eff
fortress dinners of any New York
hostess She does not resort to
stunting. but clings to the older for
malities. Her dinners start prompt
ly and have a way of ending around
IL O'Clock. Ward McAllister believed
dinner parties turned sour after IL.
The supreme trick of entertaining is
iockeying people home before the
deadline.
New Yorks windiest spot has
: shifted again. once it was the old
Flatiron corner at 23rd and then by
some freak of architecture the cor
her of Broadway at 57th street. Now
Radio City carries off the honorS.
There is a certain strip of the plaza
there where the wind takes on hur-
ricane proportions. 1t has claimed
two toupees and one set of uppers.
And sent Kate Smith skimming
along on tip toe.
The star of the flying trapeze, AL
fredo Cadona, cracked up in fall
to the net has become equestrian
director of the Hagenback- Wallace
show But the famous act in which
!. his wife and brother still perform
will be with that circues, billed as
always, The Flying Cadonas." +"
Clyde Beatty. the lion tanner, has
also left the big circuses to join a
small one that will bear his name.
The girl with the long blonde curls
who rides side-saddle SO daringly,
Dorothy Herbert, will do the Beatty
act. Among her versatilities is an
elephant skit which she handled two
seasons.
And high up among the versatile
is DR.. w. Beran Wolfe, the young
author of the best seller, "a Wo-
mans Best Years" He is skilled
musician, an accomplished ski jump
er, an expert in movie photographey,
turns out magazine articles and an
exhibit of his sculpture was recent
ly on exhibit in Rockefeller Cen
ter.
Then there is Eddie Eagan, boxer.
globe trotter, Rhodes scholar, mag
azine writer and lecturer, who is now
an assistant district attorney. He is
devoting much of his time to boys
clubs, specializing in breaking up
street gangs, the cradle of so many
crimes. His wife, the former Mar
garet Colgate, aids him in this COM
mendable work.
Only his modesty saves him from
Ripley's collection. He is a tall
domed, boc1ish fellow, a collector.
At dinner Peggy Joyce was men
toned. He inquired who she was.
Everybody laughed, but he was per-
fectly honest. He had never heard OF
her.
4
A new type of feed loan is avail
Imperial Valley press., 1935-03-13

Then there is Eddie Eagan, boxer,
globe trotter, Rhodes scholar, mag
azine writer and lecturer, who is now
an assistant district attorney. He is
devoting much of his time to boys
clubs, specializing in breaking up
street gangs, the cradle of so many
crimes. His wife, the former Mar
garet Colgate, aids him in this COM
mendable work.
Imperial Valley press., 1935-03-13

1t remains to be seen if Governor Mer-
riam can get five more votes in the senate
for the Townsend plan. We understand
the average age of the senate makes it
look like bad bet.
Imperial Valley press., 1935-03-13

And high up among the versatile
is DR.. w. Beran Wolfe, the young
author of the best seller, "a Wo-
mans Best Years" He is a skilled
musician, an accomplished ski jump
er, an expert in movie photography,
turns out magazine articles and an
exhibit of his sculpture was recent
ly on exhibit in Rockefeller Cen
ter.
Imperial Valley press., 1935-03-13

Those who think foreigners" dam
gerous element to the country, might do
a little reflecting on Professor Michael
|. Pupin's career. His death yesterday
robbed the country of real genius.
Imperial Valley press., 1935-03-13

Circus season is just starting up and
any circus could fill all three rings with
a good show by signing up the Long
Coughlin-J Johnson act.
Imperial Valley press., 1935-03-13

Two more days left to tell all your sin
of the past year to Uncle Sam.
Evening star., 1935-06-14
CITY HEADS DEFER
LTHFUNDS BID
Action Next Week Probably
Will Ask Less Than
Congress Cut.

Action by the District Commission
ers on the request of Health Officer
George c. Rutland that they seek
additional funds from Congress for
his department was considered today,
but deferred until next Tuesday
Congress struck $4,000 earmarked
for the Health Department from the
1886 appropriation bill Fearful they
might meet with opposition at the
Capitol the Commissioners probably
will not ask for this full amount
in a supplemental appropriation. but
are expected to seek about SOS 900.
DR.. Rutland has prepared several
sets of figures which he submitted to
the Commissioners today. One por-
trays what could be done if the full
amount we're appropriated; another
presents a more curtailed program,
and still another a still more re-
stricted plan.
In all three, however, DR.. Rutland
made provision for expansion of the
nursing service, which he considers as
the most important part of his public
health service program.
In his fight DR.. Rutland has the
vigorous support of the District Med
ical Society and many civic groups.
The Commissioners are confidently
expected to approve his request for
more funds, but they want more time
to study the most polite. method Of
presenting the matter to Congress.
Evening star., 1935-06-14
VIRGINIA YOUTH, H..
COMMITS SUICIDE
Student at Roosevelt High,
in Capital, Believed De-
spondent Over Studies.
Special Dispatch to The star.

Special Dispatch to The Star.
LORTON, Va, June 14.-Believed to
have been respondent over his exam
nations at Roosevelt High School in
Washington where he was a junior.
George Samuel Davis, IT, ended his
life this morning by firing bullet
through his heart. He chose de-
serted dwelling near his home here for
the act.
The youths mother, almost pros
trated over her sons suicide, offered
the dependency theory when she was
unable to attribute any other motive
or recall any incident which might
have led the boy to take his life.
Found by Brother.
Mrs. Davis said George left home
last night to visit library and failed
to return. At late hour she thought
he had gone to the Shrine parade in
Washington. After midnight, how
ever, she became alarmed over his
absence and requested her other son,
Haywood, 81, to make a search for
George.
At 5 am. Haywood found his BROTH
er's body in the doorway of the dwell
ing, pistol owned by his father be-
fore his death a number of years ago.
lying on the floor nearby. One cart
ridge had been fired.
DR.. S. l. Klune of the Lorton Re
formatory School. acting for Coroner
c. A. Ransom, rendered a verdict of
suicide. The youth had been dead
several hours.
Behind in Work.
Principal Allan Davis of Roosevelt
High School expressed astonishment
when advised of Georges death. He
was in my office short time ago and
seemed bright and cheerful" he said.
Mr.. Davis assistant, Miss May Brad
shaw, however, said George had been
absent number of days and was be-
hind in his credits. He had failed and
repeated subjects number of times,
she said.
In addition to his mother and
brother the youth is survived by sis
ter, Frances.
Evening star., 1935-06-14
REV. FRANCIS LYONS
WILL LECTURE HERE
Convent League of Catholic
Daughters to Sponsor Ad.
dress Tonight.

Rev. Francis p. Lyons Of the Paulist
Fathers of Chicago will lecture in
the Willard Hotel tonight at $50
O'Clock under auspices of the Convert
League of the Catholic Daughters of
America of which Miss Florence M.
Winter is president.
For many years, Father Lyons was
rector of the Santa Susanna Church
in Rome. commonly known to tour
lists as The American Church" While
superior of st. Paul's College he was
also professor of dogmatic theology
and later dean of the Apostolic Mis-
sion House. He is now attached to
St. Mary's Church in Chicago.
Spiritual director of the Convert
League, Father Lyons is also its
founder. In his lecture tonight he
will show posters tracing the origin
and growth Of the organization. 1t
was founded in Washington about 8
years ago.
A message Of welcome will be de-
nvered by Miss Grace Sprucebank.
Addresses will also be made by Rev.
A. H. Burggraff, spiritual director of
the Washington branch of the Con-
vert League, and Rev. Edward H.
Roach, chaplain of the local court. A
musical program will be given under
direction of Christopher Tenley, direc-
tor of the choir of st. Peters Church.
assisted by Miss Caroline Manning
and Miss Joyce Colhessy, in character
songs and sketches.
Evening star., 1935-06-14
BOY SCOUT OFFICIAL
TO ADDRESS RALLY
Harvey Gordon Will Speak on
Jamboree August 81 to 80.
1000 Guides Requested.

Harvey Gordon, director of the
National Engineering Service of the
Boy Scouts. viii address a guide rally
of the District Council of Scouts
tomorrow at $50 pm. at the Powell
Junior High School. He will discuss
latest developments Of the jamboree
to be held August 81 to 80.
Director William T. McClusky,
chairman of the Council Training
Committee. will outline the training
procedure for the 1000 guides the
local council was asked to provide
during the jamboree period.
Court of Award will follow the
guide rally at pm. Eagle, palm, life
and star awards will be made. In
addition scoutmaster's key will be
presented Scoutmaster j. A. Grimes
of Troop 4. Edward Diety of Troop
% will also receive an award.
A Scout day will be held at Glen
Echo PARK next Friday from $50 am.
to pm, IL was said, with the
swimming pool open from 10 am.
to p.n1.
Evening star., 1935-06-14
HOUSE UNIT APPROVES
SCOUTS USE OF PARKS
Military Affairs Committee Gives
Favorable Report on Bill
Passed by Senate.

Favorable report was made today by
the House Military Affairs Committee
on the bill which has already passed
the Senate authorizing the use of park
property of the District by the Boy
Scouts Of America at their jamboree
next Fall.
The bill permits the temporary erec-
tion of tents and authorizes the sale
OF articles, mostly foodstuffs, in COM
missaries.
The House committee expressed the
belief that erection Of such tents ana
sale of foodstuffs should be under
supervision Of District officiais. For
that reason an amendment was ADDED
to the Senate bill. It was explained
that the Secretary of the Interior mas
no general authority to permit use OF
public parks for purposes of such con-
ventions, nor do the District Commis-
sioners have general authority to pre-
scribe special regulations for such use.
Permissicn of this sort has been Gus
marily granted by Congress. .
Evening star., 1935-06-14
90-DEGREE WEATHER
AND SHOWERS FORECAST

Thunder showers are in the air.
\ There is likely to be a shower this
afternoon and almost certainly one
tomorrow afternoon. according to the
weather forecaster. who says it will be
partly cloudy tonight, with not much
change in temperature.
Yesterday the thermometer hit IS
and today the Weather Bureau looks
for it to reach points higher-or 90.
Tomorrow the temperature ought 70
be about the same, 80 at its maximum.
Then there are those showers
thunder showers-hanging over WASH
ington and vicinity.
1t means an eye to the raincoat and
the rubbers, the umbrella and the old
hat if week end trip is contemplated.
Evening star., 1935-06-14
Pitts, in Court Again, appears
Benefited by Jail Existence

Apparently benefited physically by
his five-year stay in Jail, G. Bryan
Pitts, former head Of the F. H. Smith
Co., today returned to District Su-
preme Court-this time as defendant
in an equity suit to recover some $2,-
100000 from him.
Pitts was convicted in 1929 of con-
spring to embezzle $5,oO0,000 from
the Smith Co. and sentenced to serve
IA years in the penitentiary.
When brought before Justice Jen-
nings Bailey this morning Pitts ap-
peared TO be in much better condition
than during his former trial. Neatly
dressed in tan gabardine suit, he
has lost most of his surplus weight
and was well tanned from exposure
to the sun.
Evening star., 1935-06-14
PLANE VICTIMS BETTER

The condition of George p. Kimmell.
Washington patent attorney. and
Homer Byrd, Arlington Heights, ILL.,,
injured Wednesday night in freak
airplane accident while flying from
Washington, to Cleveland, was de-
scribed as fair" today at Emergency
Hospital. Unless there are unforeseen
complications. both men stand good
chance for recovery. 1t was indicated.
Kimmen and Byrd were thrown
against the ceiling of the cabin when
it few into violent descending cur
rent of air In the mountains near
Harpers Ferry, w. VI.
Evening star., 1935-06-14

Lake and has. a number of sharp
curves which would make the op-
Grafton of buSSes dangerous to passen-
gers.
Asking the Public Service Commits
son to make a thorough investigation
of the transportation situation before
taking action on the application of
the Capital Transit Co to substitute
busses on Wisconsin avenue, Phillips
said, in part:
IF the State of Maryland, as well
as Montgomery and Prince Georges
Counties, would remove taxation from
the Capital Transit Co.'S railways
in Maryland to encourage that cor
poration in maintenance and i'm
provement of those lines. 1t would
be greatly in the public interest of
Maryland people as well as of citizens
and visitors in the National Capital" 4"
Evening star., 1935-06-14

The present suit against him was
brought by the reformed Smith Co.
and is based on the theory he con-
verted to his own use some 50 .000, 600
belonging to the company while he
was serving as its head. The court
is asked to compel him to disclose any
illegal profits taken from the COM
pany and to account for them.
the principal witness against him
this morning was John J. Edwards,
formerly vice president Of the Smith
Co. Edwards, convicted with Pitts
during the conspiracy trial, identified
a number Of checks and other docu-
ments which the plaintiff contends
represent improper conversions BY
Pitts. The suit was filed on behalf of
the company by Attorney William
Warfeld Ross.
Evening star., 1935-06-14
-rHE Battle Of Monmouth, famed

THE Battle Of Monmouth, famed
Revolutionary engagement,
was re-enacted aboard Shrine
4 float along Pennsylvania ave-
nue. last night with a disas
trous explosive climax which gave the
affair unexpected reality.
The cannon on the Southeast Com
munity Center float doomed steadily
and precisely until it reached Fifteenth
and F streets. Then, as Loader Ly-
man Fitzgerald, IS. of 1922 D street
northeast, was poking sack of powder
into the muZzle, a sudden explosion
burned two fingers on his right hand.
Substitute Loader jack woodward,
II, of 34l Seventeenth place northeast.
leaped to the gun. He didn't realize the
fault was with the cannon and not
with the way Fitzgerald handled it,
His hand, too, was Singed as the pow
der bag went of prematurely.
Up TO the gun stepped Molly Pitcher,
the woman warrior played last night
by Mrs. H. C. Olson of Z Barney circle
southeast. At the Battle of Monmouth
Molly gained fame and a sergeant's S
rank by assuming command of a gun
when her husband was shot dead.
She tried loading the gun last
night, and met with the same result
the powder exploded and burnt her
right arm up to the elbow. The pain
was excruiciating. But the float was
almost ready to pass the White House
reviewing stand.
Il couldn't leave the float then" :"
she said this morning. I'VE had to
make good showing when we went
by the President"
Meanwhile, Leonard Bailey. playing
Mr.. Pitcher, became the fourth person
burnt in an attempt to load the can
non, the firing apparatus of which
had become faulty.
Both Pitchers stuck grimly to their
posts until they reached Pennsylvania
avenue and Seventeenth street, when
they hurried for treatment to Emer-
gency Hospital.
Evening star., 1935-06-14
4-H MEMBERS PAY
WHITE HOUSE VISIT
Youths Here for 9th Annual
EnCampment Also Hear
New Deal Lecture.

Youthful representatives of $40, 1000
All Club members throughout the
country, here for their ninth annual
encampment. were conducted through
the White House today after Iis1ening
to the second of a series of lectures
on what the New Deal holds for them.
1T is the present business of the
Government to 10 away with fears,
fears of social insecurity, fears of
business slump and failure, fears of
the young and fears OF the old. and to
provide new security for all its peo-
pie" Miss Bess Goodvkoontz. assist
ant commissioner of education told
the 160 boys and girls.
4-Foid Security Model.
Today's lesson on the New Deal
pointed out subsistence homesteads,
population resettlement, the pending
security legislation an6 Federal edu-
cational aids as tine -four fold model
of security
I'VE are at lew period in the his
tory of our country Miss Goody-
koontz told the group gathered for its
morning assembly in the Department.
of Agriculture auditorium.
There is no new territory to ex-
pand to. We cannot be pioneers. We
cannot hope for new inventions to
solve our problems.
Need Security Guarantees.
1--WE must seek some sort of safety
measures and security guarantees for
people afraid of losing their homes,
their wealth, their all"
The neatly dressed group filed out
of the auditorium after singing All
Club songs to a conference of the dele
gates held in the center of the Mall
camp at Fourteenth street and Inde-
pendence avenue southwest
The children were to- make two
other tours besides the White House
today, one to the Bureau of Engraving
and Printing and another to the Lii
brary of Congress.
Evening star., 1935-06-14
CITY COMMISSION
TO ASK $8OO,O)D
NEW PARKS LOAN
Hazen and Sultan Override
Allen in Requesting
More Money.
DELAN0 REVEALS PLAN
TO COMPLETE 20 JOBS
Refunding Will Be at Rate Of
100000 a Year-Bill to Be
Drafted Immediately.

The District Commissioners decided
today to seek an 100000 Federal
loan under the Capper- -Cramton act
for further development of parks and
Fairgrounds. despite the determined
opposition of Commissioner George E.
Allen.
Allen contended the District should
not increase its obligations already
incurred for park development in the
face of emergency needs for funds in
other quarters.
Action by the Commissioners fol-
lowed appearance before them of
Frederic A. Delano. chairman of the
National Capital Park and Planning
Commission, who said the loan would
be used to complete about 20 parks
and playground projects.
Under the Capper- -Cramton act the
District is empowered to borrow
s16.000,00O for development Of its
parks and Fairgrounds. To date it
has received s4,00O.O00. but not all
of this has been refunded.
Repayment of the 100000 loan
would be at the rate of $500 900 a
year. the Commissioners decided, an
nouncing that the refunding would be-
gin in the fiscal year 1887. At that
time the city still would owe S15O.00O
on the $4,000 900 previously borrowed.
Commissioners Melvin c. Hazen
and Dan 1. Sultan voted for the
proposal to borrow.
Delano told them the 20 projects
on which it would be used we're started
with money borrowed under the Cap
per-Cramton act, and are now about
80 per cent completed. He said the
Budget Bureau already has agreed to
the loan and all that remains to be
done is to secure congressional ap-
proval. He said his office will draw
up the bill Immediately for submission
to Congress.