The Washington times., 1935-02-12
SELECT, ROAST
OWN CHOICE |
BRANDS

The precautions and care taken
to insure the excellence OF the
fragrant cup of coffee that greets
most Americans at breakfast ex-
tend from the selection of the
green coffee bean to scientifically
exact grinding for the coffee pot
used.
The worlds greatest coffee mer-
chant is The Great Atlantic and
Pacific Tea Co. More people
drink A&P coffee than any other.
In fact one out of every six cups
of coffee served in the United
States is made from one or an.
other of APPS famous brands.
Most of the coffee used in the
United States comes from South
and Central America. Brazil and
Colombia are the worlds greatest
coffee-producing countries. A&P
is the only coffee retailer in the
United States who has experts in
both Brazil and Colombia. 1t is
their duty to select the best cof-
fees offered direct from the plan
tations.
How It's Grown
Coffee grows on an evergreen
shrub and when ready to be
picked resembles a cherry. This
cherry contains two coffee beans.
The cherries are dried in the sun
or the pulp is removed by washing.
The beans are II. n sorted, graded
and classified Expert buyers
then select the grades that fill
their requirements, roast and
brew many samples of them to
make sure that each lot contains
the exact characteristics necessary
to the blends in which they will
be incorporated.
The green coffee then starts its
ocean trip to the A&P roasting
plants in the United States. Here
the coffee is again sampled and
tested before being blended and
roasted. Perhaps one of the most
interesting and, surely, the most
important steps in the prepara-
tion of green coffee is roasting.
The hit and miss method OF
judging the proper roast of coffee
by its color has been eliminated
in A85P roasting plants, for AGP
has invented and. patented a
method of automatic roasting
that insures a uniformly perfect
roast at all times. Each roast of
coffee from APPS plants is ex-
actly like every other roast. The
day to day variations which are
reflected in the varying goodness
of the coffee in the cup is COM
pletely eliminated by APPS eX-
elusive roasting process.
Tested by Experts
After the coffee is roasted it is
again tested by experts and
rushed to A&P's own stores alb
solutely roaster-fresh still in the
bean. The fact that A&P Coffee
goes to the stores in the bean is
important, for scientists have de,
termined that coffee ground be-
fore going to the retail store loses
80 per cent of its flavor at the END
of ten days while the loss of cof-
fee flavor when coffee is kept in
the bean is hardly perceptible in
the same length of time. So that
every customer can be sure of
fresh coffee, every package of
A85P coffee is dated with the date
Of roasting.
With quality assured by APPS
expert buying, blending and roast
ing and with freshness assured by
immediate delivery of freshly
roasted coffee still in the bean.
A&P goes still another step for
ward to assure the users of its
coffee a perfect cup. All A&F
coffee is ground when the cuSto-
mer buys it exactly right for the
coffeepot she uses.
Correct grinding is of utmost
Importance for coffee-making de-
vices vary in the amount of time
they permit hot water to come in
contact with the ground coffee.
Drip pots allow relatively short
time, therefore coffee should be
ground fine" to allow rapid ex-
traction of it's favored essences.
PercolatorS allow the water to
pass over the coffee several times
and if fine" grind were used
the result would be overextraction