The Omaha guide., 1935-01-12
Let's
Do A Little Thinking Together!

You need us and W Re need you, and we both need a high class
neighborhood paper. Can we have it? Well, that s strictly up to u and
nobody else. Let's do a little thinking together and see how easily it can be
done without any additional expenses or burden upon either n + US We,
> committee Of three, who have lived in the city Of Omaha for a number
of years and have operated retail business in this community for is
years, feel st is u duty to give you the findings of this committee in a
recent investigation made by chairman.
We find on Investigation that the Omaha Guide, a nsighborhood
weekly publication, has been a servant of this continuity for better than
eight years, publishing all Of the civic, religious, fraternal and personal
new Of various organizations, which is very essential % the growth Of any
I4 m tS;n. rtns 4u+bsr +osstssr w. who a.. in Ii. business world.
know that it takes paid ADVERTISING to publish q fxt class community paper
The law of average, by report Of the Journalistic, economic experts, claims
tbat anv publication that carries less than 40 per en- Of it's columns sin paid
advertisement will sooner or later be found o the rock piles Of destruction
This committee finds the merchants in this community arr willing
to cooperate With your local newspaper in supporting its advertising columns
if YOU Mr.. Reader and home protector will - just a little common ense
and agree to patronize the merchants who advertise in the pages of your
paper, the Omaha Guide. Some of US OF this committee have appreciated the
Is ~ a~ebsndis We arc a.ting YOU + operate with rs in buving
your merchandise from the merchants that agree to purchase advertising
space in the publication which lis serving you. The law Of average allows a
merchant s per cent Of his gross income for advertisement. We have il this
community 5000 Negro homes. We find upon investigation, this commun-
iy is spending for the necessities of life, approximately $1,000 daily with
merchants out of this community. If this amount were spent in u W
community, it would increase the neighborhood stores and places Of bust
ness income to $1,000 a day. 5 per cent Of this would be $3.50. Six times
$72eO a day is a total sum OF $4,000, and 5 per cent of this will
make a total Of $216O per week. We find upon investigation that the Omaha
Guide Publishing Company, when operating in full force, has twelve m
poyees. We find the plant with all the necessary equipment therein to pub
fish a complete twelve page newspaper without going out O.. the shop for
began publishing a newspaper. We feel it a part of your duty and a part
Of our duty to get together and support such a worthy enterprise, especially
I gon+ p wberet bev will have this additional income Won ARE nendin@ in !" o+b s~
neighborhoods which do not contribute ne dime to the betterment Of your
community, and do not furnish any avenues Of employment for the youth Of
this community, you will enable the merchants to ill the columns Of the
Omaha Guide with first class advertising of their high class merchandise
and services.
We earnestly request that you give this matter you serious consd-
GRAFTON and make up your mads to lend a hand and aid, without any x
pense to whatever to you, towards building a bigger and better service rem
demnp publication, the Omaha Guide. You will note in the issue of January
5th. there appeared a blank page. We, a IS a committee, have agreed to fill
this page with local community merchants advertisement. We need your
help and you need a bigger and a better serviceable paper. We are asking
you to write a letter of encouragement and enlist your name as a supporter of
this icy undertaking by this committee. Please mail your letter to the
Omaha Guide Office, 2418-2O Grant streets. Address it to the chairman of
the committee for a bigger and better community in which to live.
Edholm & Sherman Herman Market
Bv +. W. Sherman By Herman Friedlander
Tuchman Bros
BY Mike TEhman