The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1935-02-08
A FRIENDLY TALK WITH HENDER-
SONVILLE BUSINESS MEN


PAPER in proportion to population OF ter
ritorv in which the several State dallles
circulate. Figures compiled by The Times
News have indicated this and the fact has
,,royionsIv been mentioned in these coll
umns. 1t is now confirmed by the news
paper circulation survey OF large MAJ
tionaI advertiser. This advertiser informs
rs that The Times-News is listed IN It's sur
vev as having the largest circulation, IN
proportion to population OF its territory ol
all North Carolina daily newspapers.
The foregoing means, of course, that
The Times-News has the greatest clrcula-I
ton coverage among the North Carolina
dailies. That means that The Times-NeWS
has more to sell advertisers than otnef
newspapers have to sell. There are num-
Der of State dailies having much larger
circulation figures than this newspaper,
but they do not reach as large proportion
of the people of their several fields as are
reached in this field by The Times-News.
That makes The Times-News an exceed
ingly attractive buy for advertisers.
That The Times-News is an effective adj
vertising medium has been demonstrated
many times by local and national advertiS-
ers. Times-News advertisers get results
from their advertising in this newspaper
The Times-News is delighted to have
something to offer advertisers that is worth
the price. 1t numbers among its business
patrons some of the largest enterprises
and advertisers in the United States Some
of them have been doing business with
The Times-News ever since it has been
published. This statement is equally APP
plicabe to local advertisers.
The Times-News, however, is especially
interested in the Ration of this newspaper
to local business. Hendersonville is the
only town in Western North Carolina OUT
side of Asheville in which business men
have the advantages supplied by daily
newspaper. The business men of other
towns, therefore, probably are much more
impressed than local business men with
the handicaps imposed by lack of daily
newspaper service. In the towns having
no daily newspapers business men, mer-
chants in particular, are compelled to COM
pete with nearby cities having daily news
paper service. To all the small town dis
advantages under which these business
men labor is added the lack of the circu-
Iation coverage, pulling power and flexi-
bility of daily newspaper service.
! We do not think Hendersonville bust
ness men fully appreciate what it means
to the town and to them as business men
to have local daily newspaper. We are
reasonably certain this is true; and it is
condition that is subject of much COM
nent by outsiders and by many local peo-
pie. They are amazed by the fact that To-
cal business men do not take advantage Of
the opportunity afforded to promote and
build up the towns business by using the
advertising columns of daily newspaper
that any small town in the Carolinas would
be proud to claim as its own
The TimeS-News can only offer its serv-
ises, its paid circulation, it's unusual cir
eulatiOn coverage, its sincere desire to CO.
operate with local business men for the
development of Hendersonville trade. We
can't compel citizens to do business with
The Times-News. We can show any intel
lgent business man the advantages of do,
ing 50. We~can show him that it will be
profitable to use the advertising service of,
fered by this newspaper.
The Times-News sincerely wishes that
greater efforts were being made here tc
expand and build up the retail trade and
general business of the town. 1t would
please us greatly to be able to expand OH
own business; and the general progress
and prosperity of the community is some
thing that interests us as much as the vel
fare of our business. We know we have