The Bismarck tribune., 1935-03-28
new FIXTURES AND
EQUIPMENT MAKEI7
EASY FOR CUSTOMER
Arrangement Designed to Per-
nit Purchaser to Inspect
All Goods Easily
HAS MUCH LARGER STOCK
Enlargement Permits Greater
Variety Of Merchandise
to Be Carried
HAS MUCH LARGER STOCK

Variety OF Merchandise
to Be Carried
Bismarck Thursday had the
most modern department store
in North Dakota with the open.
Ing here of Montgomery Ward
and Company's new store at
Fourth st. and Thayer Ave.
1t is new in design, fixtures
and equipment and will carry a
much larger stock Of goods
than was the case with the old
and smaller store on the same
site.
Scores of clerks have been
busy for the last week in pre-
pairing for the opening. New
stocks of goods have been in
stalled in preparation for a
huge Ward-Week sale with
which the business again will
be opened for service to patrons
in the Missouri Slope area.
Closed for the last IL days, during
which workmen completed the task
Of remodeling the interior Of the Lahr
building, all Of which now is being
used by the firm for display and
storage purposes, the interior will
present a wholly new appearance.
Stairways have been relocated, new
fixtures have been installed, addi-
tional lights have been placed, the
structure has been redecorated and
new furniture and rugs have been
purchased with a view to making the
establishment one in which it will be
pleasant and easy to shop.
Open Additional Entrance
In addition to the former entrance
on Fourth St., an additional entrance
has been opened at the front Of the
building on the Thayer street side.
Persons entering from Thayer
street will pass counter on which
toiletries and cosmetics will be Of
fered for sale. To the left is a broad
and spacious stairway leading to the
new bargain basement. Persons en-
tering from Fourth street will find
the basement stairway directly ahead
Of them. To the right will be the
mems furnishings department while
eisles will lead toward the rear Of the
store and to the other main-floor de-
PIT This section of the store
will be given over largely to apparel
fo- men. women and children, includ-
ing shoes. Extensive stocks will be
carried. This was impossible under
crowded conditions in the old store.
All of the equipment on this floor
Is new. Merchandise will be dis
played on racks and tables of the
latest design. The base of each table
Is enclosed and equipped with shelves
and sliding doors SO that additional
goods may be stored in them, thus
enabling the store to carry large
stock in minimum amount OF space.
Improve Fashion Department
New fitting and alteration rooms
have been installed with a view to
making the apparel departments the
biggest and most modern in Bismarck.
The fashion and shoe departments
will be greatly enlarged. as compared
with the old store. The shoe DEPART
ment will have movable arm chairs
in which customers may sit while try
ing on shoes. far cry from the
benches in the old-fashioned shoe
store.
A feature Of the main floor is its
lighting arrangement When condi-
tons are proper the entire room may
be lighted by the huge plate glass
windows on the south side. In sum-
mer, when it may be necessary to
pull the specially designed shades,
the huge room will be lighted by five
rows OF indirect lighting fixtures
Under the former arrangement it had
only three.
Show space in the windows on the
Thayer Ave. side will be limited un-
der the new arrangement. the depth
OF each having been greatly reduced.
However, ample space remains for the
display of dresses and smaller ar
tlcles Of merchandise.
Window displays of furniture and
large items will be limited to the
Fourth st. side Of the main floor
These are OF sufficient depth to show
furniture, stoves and similar items OF
household equipment.
Decorations of the main floor are
IN white and canary with silver tim
3nings. This emphasizes the effect Of
light and airy spaciousness.
Throughout most Of the main s!ocr,
the floors proper will be of terrazzo
with carpet coverings in the mems
and womens ready -to-wear and shoe
departments.
Piece Goods in Basement
The piece goods department will be
in the bargain basement. This, like
the main floor, is lighted by five
rows Of indirect fixtures. It is
mechanically ventilated and the air
there will be as pure and fresh a.
on any floor in the building. A new
plumbing and heating arrangement
also has been devised.
In the basement, also, will be thu
heavier items carried In department
store such as harness, roofing, paint
automobile accessories and tires
plumbing fixtures, sporting goods
electrical supplies, kitchenware. tool.
and other hardware. In this sector
Of the store Ill display tables have
been refinished and rearransed K
contribute 70 speedy and comfortable
shopping.
The stairwell Leading to the base.
lment Is unique because Of it, si1e
No longer does the customer havt
The sensation Of going down cellar
It Il just smother floor in . moderI
store arrangement.
The stairways, both that LEADING
% the basement and the ono to tht