The Coolidge examiner., 1935-01-18

tion-wIde unemployment insurance
thoroughly sound business meas
ures-and millions OF Americans
viii begin TO spend money which
they have not dared TO spend be
fore, satisfying their long accum-
ulated wants and Immediately slim
ulating business and providing more
employment and more buying pow
er. on the other hand, congress
may more than undo all this good
by flirting with unsound radical
legislation, particularly currency in
tlation.
"Some Industries, such as the au-
tomobile industry, are already lead
ing the way TO recovery by courag-
eously setting out 10 supply the
long demand for consum-
er goods and their success is sufii-
ciently marked that we may expect
other industries TO follow suit.
IF business generally does play
,ball with the President, and the
Supreme court does not call the
game, we may find ourselves in such
crisis that the government,
against its win, may be compelled
TO turn TO socialistic measures as
the only way In the emergency to
keep the masses provided with the
necessities of life.
Trying to balance all factors,
my expectation is:
y. There will be some improve
ment during the first three months
of 1885.
80. There win be some improve
ment In the spring and summer
over the conditions of 1894, but not
enough to indicate that recovery
has come.
- The fall viii show a marked
Improvement and the trend from
then on will be definitely upward.
II. BY the fall of 1886. we viii
be so far recovered as to make IL
generally evident that we are on the
road to unprecedented real pros
perity."
Upturn to start Soon.
Business magazine and newspa-
per editors throughout the country
agree that business will be on the
upturn during the first quarter of
1885. A survey published by Asso-
ciated Business Papers, Inc, indi-
Gated that the editors expected de-
partment store sales to keep up their
recent gains into the first quarter,
with narrow profit margins. Shoe
production was only 100000 pairs
behind the 1929 peak In 1884, but
| the last years performance Is ex-
pected TO be passed early in 1885.
The outlook for the textile industry
indicates that It's business will be
about 10 per cent better in 1895,
| according to the business editors.
Editors of automotive trade pa
pers predicted substantial In
crease for the first quarter of 1885
compared with the first quarter OF
| 1884. In the steel industry, the
steady small increase In production
which has existed for the last few
months liz expected TO be projected
| into the first few months of 1885.
The estimated steel output of 1884
was 24,70O.000 tons, an increase OF
100000 tons over 1893.
Machine tool trade paper editors
called the prospects for both vol
ume and profit In the first quarter
exceedingly bright. Electrical ap-
paratus wholesalers look for i'm
provement. So does the oil indus
try. Although much depends on
governmental policies, It is thought
that the building trade might even
triple the 1884 business. with re-
modelling on a scale twice as great
as In 1894
| Secretary of Commerce Daniel c.
Roper. who should know the situa-
ton If anybody should, called the
1885 outlook Indeed very satisfac-
tory" He predicted sizeable up
turn in the heavy goods industries.
Every place go" he said, faces
and features and the approach of
persons indicate a more optimistic
outlook than has been in evidence
for some time"
Probably one Of the most substan-
tIal reasons for expecting a better
year In 1885 is that advanced by
Frederick II. Ecker, president OF
the Metropolitan Life Insurance
company.
I'VE can see many reassuring
facts on the economic horizon" he
continued. Among these, the out
standing one, in my judgment, is
the increase In the combined ma