The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1935-12-17
THE INDIANAPOLIS TIMES
Squaring
The Circle
With
McCREADY HUSTON
McCREADY HUSTON

DEOPLE certainly are tearing into
i Christmas this year The adj
vertising in newspapers and the
slick magazines are the most festive
I've ever seen. I'll have to leave
the quantity to the advertising boys,
but these tired old eyes have never
seen such quality.
THERE is one brand of Christ
- mas advertising which one dare
not overlook. 1t is not paid adver-
Using, but the daily stories which
tell of the progress Of the various
special charity funds.
I know some people who say they
do not read them because they make
them sad. You know that psychol-
ogy. 1t is the ostrich frame of mind.
Put your head in the sand. Look
the other way and you won't see the
results Of the depression. 1t is a
refusal to face facts. People like
that must sleep with pillow over
their heads to make themselves be-
lieve the baby is not restless.
DUT The Times Clothe-a-C Child
~ and the other local efforts to
care for the needy at Christmas go
ahead with the support of that
other army of men, women and chill
dren who do not look the other way,
but straight ahead at the need and
the danger ahead if it is not sup
piled.
r SUPPOSE this outpouring proves
l. that essentially we are a sound
people that will not get far away
from its moorings. Many persons
have had reason to be Scrooges in
the last six years. They could have
told themselves that, having lost
heavily themselves, it was their duty
to conserve and look after their own.
Leave the waits to public charity.
That feeling probably was prevalent
to some extent when the cataclysm
was not understood. People may
have frightened up under the first
shock. But after a while they
softened, we believe, and reverted to
their normal, kindly selves.
T HAVE no statistics to prove this
l. theory, but from what I have
seen this Christmas season I am in
clined to think that those who OBJ
viously are making more money are
more eager to respond than two or
three years ago.
A WORD for those who write and
l. n conduct these newspaper cam
paigns may not be amiss. They
are usually men or women who have
a genuine compassion for the needy
and who put all they have of re-
porting and writing ability into the
series of articles. They are persons
of tact and sympathy.
Some of the best have seen this
season among a wide number of
papers I scan have been published
in indianapolis. Without taking
anything away from those in our
other papers, I think Mr.. Stencils
in The Times have marked high
standard for this kind of writing.
TINE scenes at Cloth-a-Child are
n not cheering, if you want to
look at it that way. The applicants
and their children show in every
way the battering some indianapolis
folk have taken. But the fact that
the agency is there, distributing the
money of the generous, and sending
boys and girls away fully clothed
for the winter is in itself cheering.
Il =
DROP in and see it in operation.
~ Or, if too busy, send good
sized check.
= 4
WHEN doctors are good they are
w usually very good. I think
of one now who is practicing at the
age of So with his faculties unim-
paired and his skill what it always