The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1935-08-01

power I'd like to cite the recent
report that since the nationwide
showings of ut Happened One
Night" in which Claudette Col.
bert's great romance with Clark
Gable was ignited in a transcon-
tinental bus, that the tranSporta-
ton of women over bus lines has
increased more than 25 per cent!
The exhibition of that cycle of pic
lures exploiting the activities Of
the Oman, has resulted in a ma
terial increase of applicants who
want to become Federal SleuthS.
Yes, the motion picture is an
institution.
Never in their 20 years Of
growth and progress have tn e
men who make our movies assem-
bled such stars, such stories, such
manpower and such resources
with which to give these 100000.
600 the greatest and most diver
sified period of entertainment
they've ever enjoyed. From the
standpoint Of great pictures alone,
I believe that the season immedi-
ately ahead bodies to be banner
one.
So pardon me, won't you. II
I've climbed with too much vlgor
the ladder of enthusiasm. But
that's how the subject affects me,
Andy.
Since I've started all this praise,
let me pour a good deal of it on
some of those unsung Stalwarts
whose efforts help blend all OF the
many things that have to be run
in a movie house to give John
Public a perfect performance.
mean the usherS, the proJec-
tionists, the hard-working assist
ant managers, the chiefs Of serv-
ice, the artists and sign painters,
the carpenters, the engineers, the
cashiers, and even the cleaners,
who are toiling hard and long
long before you and and Mr..
and Mrs. Citizen have greeted the
morning sun. They're all an in
tegral part of our operation. The
success or failure of every pro-
gram is determined by their united
efforts.
Praises Managers
And let's give the theater mana
ger his just desserts. Andy. He's
that fellow, you know, whom most
people think wears a nice, clean
tuxedo, stands nonchalantly in
the theater lobby and smiles gently
to the men and sweetly to the
ladies who enter his theater. If
that were so, know that there
would be some 10000 theater
managers who would breathe
much easier and stop tossing
about in bed at night. The mana
ger is the fellow who hires, fires
and tries to keep peace in his
theatrical family.
Harmony, not only among all
his subordinates. but also among
patrons. The managers head.
aches are many. He has to keep
watch. always, on the projection.
The lighting must be just right.
The sound must be checked and
regulated constantly. He must
know Stagecraft. He must be ia.
miliar with the cooling plant. The
heat must not be above a certain
temperature. A certain amount
of fresh air must be scientifically
distributed through the theater.
He must be familiar with music
and musical terms.
He must know something about
advertising. He must understand
the principles of banking. Even a
bit of law is important with leases
and deeds to be executed. He must
be thorough diplomat, otherwise
how could he tell the lady with
that noisy boy that they'd have
to keep quiet, without offending
her. Yes. Andy, his duties are
many and arduous. Many burdens
help gray the temples of this i'm
portant person who comes down
very early in the morning, and is
taking a headache powder long
after you and your neighbors have
gone to bed.
But with vigor, I again salute
this grand and fascinating indus
try. It is doing a great service to
humanity, and will continue to do
so. And, if it were my lot to return
to my adolescence and the oppor-
tunity were mine to choose my
work, I'd throw my energies into
this movie business always.
STEAMSHIPS