The Washington times., 1935-12-14
" READ HOLLYWOOD ON PARADE OUT THERE MOVIE CALIFORNIA
The Press Agents Keep Nation
Well Informed About the
State of the Movies
BY ANpREW 3. KELLEY

Tbev read this section out in Hollywood In fact two of
the studios make they won't miss it, subscribe to
The Washington Times.
am reminded of this by telegram from Rufus Blair, Of
Paramount Pictures saying the Name Your Ten contest
the page very pretty idea indeed but why
"yes of Bengal Lancer" "Peter Ibbetson" and $50 Red
the Rose" missing from the suggestion lstG
WE'LL my dear Mr.. Blair, the list was only to serve as
reminder and did pretend to be complete If it will
to be forwarded to FILM DAILY Readers entitled
include any picture which they liked and deemed worthy in
their selections
The Name Your Ten" story drew 1900 or answers
the first insertion Pm showed under with mail and it's
still coming with todays second insertion renewing the bz
xard All Of which shows Washington goes the movies
and the fans know exactly what they like, critics and all
others to the contrary.
THEY TELL THE WORLD
Here would to be good place to put in just word
for the Hollywood praise agents. the boys who the
publicity Offices They do wonderful job. don't know
exactly what would do without them each week. You could
get marvellous newspaper with the writing and idea
talent kept busy in the movie vineyards.
Regular weekly memoranda fact and fiction flows In from
Frank McGrann and Ben Atwe Of Columbia from Joe Shea
Tom Bay Bob Ssk and Rutgers Nelson Paul Guck How.
ard Dez Howard Strickng, Barrett O. Keislng and Har-
leigh Schultz A. Waxman Dave Keene and oh, many
others They supplement their written with oceans
they ready like the fire horses to don harness
rush and take Of special idea conagraon
that might break out along the Potomac.
It that the lads really are overlooked when
comes to adding up what makes Hollywood prosperous
They organized that the stage cannot compete with
their steady propaganda barrage.
To ustrate From the time that the studio decides
production and often before the publicity machneguns go
into action This steady fire Of words maintained through
casting location prevews and prior to national release
You hear for instance about ae Of Two Cities from the
time that the Dickens story prepared for the until
it actually hits the SCREEN invariably something timely and
interesting.
Once picture is completed the shouting becomes
more intense. Godwyn-Mayer not satisfied
an example, have 'Mutny the Bounty" turn out
superb boxofe picture They felt that the world must
know about through national advertising campaigns that
utilized first the newspapers then magazines bboards and
every other agency for attentiOncalling
H0LLYWo0DLL GET YOU
In this respect the movies the stage simply backed
right of the public prints They submerge the Broadway
attractions both ideas and in the amount of and pic
tora space they able to command For that
there many others, think that Broadway pro-
ducers should be tckd to death that the great minds Of
Hollywood find expedent to their strong boxes
and back plays potential picture material It's good
arrangement all round.
Why matter of fact shouldn't the stage and
work together the production Of the entertainment menu?
Oh because they'll tell you, authors and paywrghs keep
eye the typewriter and the other in dreamland gur
ing movie receipts Nonsense. What goes the stage,
if it's good be lifted right out to Hollywood with slight
change Hit the stage in the magazines best
seller and Hollywood bids fast auconeer would
love it. good writer for the stage the printed page
doesn't have to worry about Hollywood. Hollywood will
worry about him, or her. the may be.