Evening star., 1935-12-06


Broadcasting Co. sends Santa Claus
appeal through two stations-WRC
and WMAL.
Merchants Lend Support.
What more can be done to touch
the heart of each man and woman
shopping in downtown Washington
these days-when the Christmas spirit
is over the land? This Is the oues-
ton Santa Claus wants answered.
and the only ones who can answer it
are the men and women with money
that extra touch of consideration
needed to bring Joy to little boys and
girls.
That The Star and the National
Broadcasting Co. and the Warner
Brothers are not without active sup
port on all sides was proved today.
All the merchants of the city, through
a committee, notified these repre-
sentatiyes of Santa Claus that the
merchants will aid in the campaign.
Not only will they give toys them
selves, but they will deliver any extra
toys that the Christmas shoppers pur-
chase.
There, then, Is the last obstacle re-
moved. Any person who has not time
in which to deliver that extra toy
will have it delivered-and by the
best delivery service in the business.
Think of that boy and think of that
girl who might not have even a lolly-
pop this Christmas, unless some kind
hearted man or woman went to the
trouble of buying an extra article.
Santa Claus Practical.
Are there many of these boys and
girls? Too many of them.
Now Santa Claus, while he is a
good, kindly soul, is practical fellow
at that. He was having heart-to-
heart talk with an old friend of his
the other day, and Santa Claus said:
THE older get, the more realize
that nobody on earth gets half so
much joy out of what is given him
as what he gives. That is hard
lesson to learn-but it's the truest
thing ever said. 1t is, forsooth, more
joyous to give than to receive. You
try it sometime. It'll pay dividends.
Next time you go into store to buy
something for yourself, buy something
for somebody else. You'll have a lot
of fun out of what you buy for your
self, because that's what you want.
But you'll have greater fun out of
what you buy for somebody else. See
if you don't. First of all, whoever you
buy the present for will be made ex-
ceedingly happy. Happy because you
were so thoughtful. Then, they'll
thank yeu-and you'll get joy out Of
being thanked. After that, you'll get
Joy out of remembering all the Joy
you gave. You'll know that every
time that person remembers the gift
you gave that person will think of
you-and it is pleasant to be remem-
bered."
Santa Claus old friend thought
that over. Then he went down town
to buy himself a new necktie. While
he was in the store he saw pair Of
shoes-for a boy. "By George" he
said to himself, "I'll buy that pair OF
shoes for some poor boy who probably
needs a pair of shoes. So he asked
the clerk to wrap up the shoes and
send them to the Santa Claus Toy
Headquarters-at 933 G street-where
all the gifts for the poor will be as
sembled this Christmas time.
And the next day the mans wife
went down shopping and while she
was looking at a new hat she saw q
fine-looking coat that would fit q little
girl of about 2 years of age: III
take that, too," she told the clerk,
and she had the coat wrapped and
sent to the headquarters at 1888 q
street.
Just that little bit Of thoughtful
ness brought SO much happiness to
this man and his wife that they are
going around now. telling all their
neighbors about The Star campaign
to get extra toys and clothing for
poor little boys and girls-and even
that mission is making them happy.
Every night at 6:15 they sit at the
radfa, turn to Station WMAL, and
listen to Santa Claus make his broad
cast on behalf of the forgotten boys
and girls. That broadcast. they claim.
Is really worth while-because the
National Broadcasting Co. and the
Warner Brothers and everybody in
terested is helping to make it so.
Listen In tonight and hear old Santa
Claus laugh. It viii do your heart
good-and you1l remember to get that
extra toy.