Evening star., 1935-05-04

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by Presto dent IVA - H1
r oos Welt in NS
calling for an Or NSxr3tN
ganized effort to -
cut the nations traffic toll.
Details of the extensive safety edu-
cation campaign to be started Monday
for two-month period were outlined
last night as the members Of the Com
miSsionerS' committee met in the
Potomac Electric Power Co. auditorium
to receive final instructions from
Commissioner Melvin C. Hazen and
Traffic Director William A. Van Duzer,
general chairman for the drive.
Every avenue of instruction will be
utilized in an intensive effort to make
Washington safety conscious.
Through the press, radio, schools,
churches, theaters, civic organiza-
tions, tisements-through virtu-
ally all methods of reaching the pub
lic-all Washington motorists and
pedestrians will be asked to pledge
observance of the slogan "Live and
Let Live" which has been adopted for
the drive.
Stressing the importance Of such
a campaign at this time. Commits
sioner Hazen last night emphasized
the seriousness of the Districts trafic
toll and charged the committee with
enlisting every resident as a high
way life guard"
Financing Methods.
Just how the campaign would be
financed was seen as a major problem
at the meeting when Mai Daniel J.
Donovan, District auditor, who is
chairman of the Finance Subcommlt-
tee. presented the discouraging re-
port he had been able to raise only
5000 in subscriptions from local iner-
chants and public utility companies.
Against this, he listed liabilities If
more than $1,000. the cost of print
ing 100000 stickers bearing the cam
pledged driver highway life guard"
This problem was quickly settled.
however, when the committee voted
unanimously in favor of a suggestion
to sell the stickers to motorists instead
of giving them away, as originally
planned. So to become life guard
the car owner will pay 10 cents for
two stickers, one for the windshield.
the other for the rear window.
Full cooperation was pledged Chair
man Van Duzer by every subcommit-
tee chairman or member who spoke.
Public Welfare Director Elwood
Street. in charge of speakers, gave as
surance there would be plenty Of
speakers to talk on the subject before
schools and organizations. Rev. Alien
Stockdale said all churches will be
asked to devote at least one Sunday
to the educational campaign and that
slogans and posters will be placed
conspicuously in churches and Sum-
day schools.
The radio campaign will be one Of
the high lights. Sylvan King, in
charge of this phase, said the people
of Washington will be barraged every
day with "break-in" announcements
over all Washington broadcasting sta
tions. These short announcements
will be accompanied by police whistles
| and realistic sounds of auto collisions
to catch the ear.
Pictures to Be Shown.
A. Julian Brylawski, chairman OF
the subcommittee on motion pictures,
said Washington theaters will show
''trailers" depicting traffic accidents
and their causes. He estimated these
pictures would be seen by $50. 900 thea
ter patrons during the drive.
Maj. Ernest w. Brown, police super
intendent. declared he appreciated the
hard work of the committee members
and that. as chairman of the subcom-
mittee on police activity he would in
struct all policemen to urge caution
on drivers.
One hundred per cent cooperation
Of all the organizations and activities
they represent was pledged by other
committee members. These included
George w. Offutt, chairman of the
Subcommittee on Civic Organizations;
Theodore Behler, publicity; George w.
Beasley. Federation of Civic Associa-
tions Norman Kal. advertising and
press; Mrs. Harvey w. Wiley, women's
clubs; Rev. L. j. Sheehan, parochial
schools; Dr. Elmer p Newton, public
schools, and Edwin S. Hege, Federation
of Citizens Associations.
Moving pictures to be shown during
the drive by two insurance companies,
the Aetna and Metropolitan, were dis
played last night by v. S. Foster and
Vincent Sacardi.