, 1935-01-20
A YEAR old


NGuubllucu EIOm Edbc OAOl
Frosted Foods, under the watch
full eye of Mr.. Bracket Is freezing
peas in Harlingen-or viii soon be
freezing them at the rate OF 10000
pounds q day. That's q lot OF peas
II takes about 10000 pounds 70
make I'D a solid carload Of peas.
And these are shelled peas, all
ready to be shaken into the double
boiler or the stew pan or what
ever it is you cook peas In.
AS Mr.. Bracket told IL TO us, the
quick freezing process which was
first the idea Of Mr.. Birdseye and
which Mr.. Bracket himself has
been helping TO perfect for the past
six years, preserves the quality of
the product in question by-among
other things--arresting the chem
ical transmutation Of sugar into
starch, thus preserving the original
sweetness Of the green pea or the
strawberry or OF the any one of the
so commodities that Frosted Foods
freezes.
The peas are rushed into the
freezing process just as quickly
after having been picked as 10
humanity possible. Peas picked at
10 q. m. are being frozen nc z
p. m. retaining all Of their origin
al freshness and flavor.
Those you bought in the mar
ket last night we're probably pick
ed the day before. you eat them
today. or 48 hours after they were
picked. Hence the advantage Of
Frosted Foods peas. and the will
ingness Of Mr.. Bracket to lay his
$50 on the dotted line.
Snider Packing corporation comes
into the Frosted Foods picture in
the Valley due to the unwillingness
10 date OF Frosted Foods, except in
three or four instances. TO have
anything to do with their product
until 1t Is frozen.
The packing company buys the
peas. shells them, sorts them-and
do they sort theml
They even put them in the pack
ages and freeze them IN machines
furnished BY Frosted Foods, and
then Frosted Foods takes the prod
uct. But in the meantime, Frosted
Foods in the person OF Mr.. Bracket
and his several capable assistants
has been watching every move that
is made. checking up on quality
and all that sort OF thing. watch
ing the packaging and the freezing.
No human hand touches those
green peas you are going TO eat in
the Hotel McAlpin in New York
City.
They are carefully weighed out,
az pounds TO the package which
is lined with cellophane and wrap
ped IN a specially prepared waxed
paper TO stand the cold 10 which IL
viii be Subjected-for the peas are
frozen IN the packagel
A specially designed wrapping
machine, another Of the children
Of the brain Of Mr.. Bracket and
his chief. does the wrapping and
then the little old green peas are
ready for the freezing.
The machines used at present IN
the Frosted Foods operations at
Harrington are what Mr.. Bracket
calls a station machines" What he
calls stations" we would call
trays and how ignorant we would
show ourselves TO bel
For these trays as we would
call them. are the boys that get the
freezing done. Each n Is equipped
somewhere IN It's inSides with ref
rigerating coils or tubes through
which the r~efrigerating element
runs. and when the pressure Is put
on. the freezing begins.
We said pressure" and pres
sure" Is what We mean.
For your packages Of peas are In
the machine. O the trays, "A boxes
to the tray. and then the pressure
Is applied.
Gently the hydraulic lift brings
the trays toward each other and
the package is subjected TO a very
gentle. but Suca a firm squeeze. Just
enough to maze the sides bulge Just
a little.
Contact is what Is needed TO ges
the freezing done right. and once
this contact Is made the doors are
locked and for two hours and IS
minutes our Valley English peas
think that after all life in the sunny
Rio Gfande Valley was not so bad,
even II II did get hot once in a
while.
After the two hours and a quar-
ter are up they are quite properly
frozen, and are ready to be shipped
in the solid carload lots from the
Valley TO anywhere east Of Steuben-
vile, Ohio. for the d~electation OF
the faded palate OF the Snowdigger.
Not once, however. do these peas
get out into the warmth until they
r ready for the pot. From the
time they come out of the freezing
machine until they are sold to the
ultimate consumer. they stay in
zero weather.
Special equipment IN the way Of
sales receptacleS has recently been
designed 10 enable the zero tenn
perature to eontinue even in the
neighborhood grocery stores Of New
York and Boston. These new show
cases have been made to cost the
dealer as low as $500 per case. and
just recently il the city OF SYRIA
cuse. New York, some 80 Of them
were placed IN 90 stores scattered
the city over.
General Foods. through Frosted
Foods. Is going 10 make Syracuse
"Birdseye Frosted Foods conscious.
We understand. though not from
Mr.. Bracket. that Syracuse IS go
ing 10 read, perhaps now is read
ing, advertisements OF all Frosted
Foods products and is the scene OF
a right nice little merchandising
test.
And by the way. il might be well
to let you in on some OF the other
products Of field and farm and sea
that are given the same sort OF
treatment that these english peas
OF our Valley farms have taken
and are going to continue TO take.
Well. it's quite a list, but here We
60: uncooked poultry, oysters,
clans. lobster. hamburg steak. chops.
steaks, strawberries corn on the
cob, green beans pork sausage.