Evening star. [volume] (Washington, D.C.) 1854-1972, 1935-02-12
Federal Reserve Examina.
tons, Deposit Insurance
and H. o. L. c. Studied.
BY EDWARD C. STONE.

OlSpaCCn IrOUl new 4OTk.
Advertising is an accepted and ap-
proved method of improving both Gus
toner and public relations and an
abandonment, or even drastic reduc-
ton, Of trust advertising is believed to
be false economy" James w. Allison,
vice president and trust officer of the
First & Merchants National Bank of
Richmond, Va, declared. Mr.. Allison,
who spoke on Trust Institutions and
the Public" added:
Likewise, personal contact improves
public relations. For the making of
personal contacts, men and women
who are thoroughly grounded in trust
business, both from a theoretical and
a practical Viewpoint-not high-preS-
sure SaleSmen-Should be retained or
employed by trust institutions on
still larger scale.
1T should never be lost sight of,
however, that good trust advertising
and good personal representation are
profitable accessories to good trust
service, not substitutes for it.
Our trust institutions are public
service corporations in the sense that
they exist to serve all those persons,
associations, corporations and govern
mental units of the community that
need their trust services. We are de-
pendent upon the public for our
patronage. We cannot command
patronage, We must win it and hold
it, first by rendering good trust serv-
ice; second by establishing and main
tanning with our trust customers a
cordial relationship based on complete
Information and understanding, and
third by making certain that the pub
lie at large knows our aims, our pur-
poses and our accomplishments" the
Richmond banker concluded.
Problem in Small Trusts.
The development of trust service
for people of small means is one of
the major problems which will con-
front trust men of the future, DR..
Harold Stonier, director of the Grad
uate School of Banking, declared.
DR.. Stonier who spoke on Trust Men
of the Future" said in part:
ut Is quite generally admitted at
the present time that the small trust
account of $4,000 or less cannot be
made to pay its way If due precaution
in investment diversifcation and
management is exercised. And yet the
man with $4,000 trust is as impor-
tant in his own eyes as the man with
a million-dollar trust. AS representa-
tive Of group, he is far more impor-
tant in republic because In political
strength he outnumbers those with
large accounts.
Mounting governmental costs of all
kinds, the continuation of the unbal-
anced budget in city, State and Ma
ton; the increase in number, form
and size of taxation schemes; the
slowneSs of the capital markets to
move under the impact of fear as to
the outcome of economic theories, all
make the investment problem a diff
cult one today and certainly a COM
pick question for the trust men of
tomorrow.
The third problem which will be
OF concern to the trust men of the
future Is the rapidly growing power of
the Government in every direction
This Is not the result of the activities
OF the past two or three years. There
has been social revolution sweeping
the world for the past 25 or 80 years
which has given ascendency to gov
ernmental action in business every
where"
Among those attending the confer
ence from Washington are Sidney F.
Taliaferro, Robert v. Fleming and
Hillearly G. Hoskinson, Riggs Ma
tlonal Bank; G. Stanley Holland and
Frederick P. H Siddons, American
Security & Trust Co., and William H.
Baden, trust officer of the Washing
ton Loan & Trust Co. The conference
is sponsored by the American Bankers
Association, and as first vice president
OF that organization, Mr. Fleming will
be one of the honor guests at the an
nual banquet.
Phone Officers Elected.
The annual meeting of the Chesa-
peake & Potomac Telephone Co. of
washington was held in New York yes
teroay, the following directors being
reelected: William W. Everett, Rob-
ert V. Fleming, Edwin c. Graham, DR..
GuDert Grosvenor, John Poole. Merle
Thorpe, Philip o. Coffin, Marshal D.
Sedan and Lloyd B. Wilson, Wash
lngton, and Walter S. Clifford and
eugene S. Wilson, New York.
AS noted in the later editions of The
star yesterday, John H. Hanna was re-
elected president of the Capital Transit
90. at the annual meeting. Others
Fe-e!ecteo were j. E. Heberle, vice
president and controller; j. H. Ste
phens, vice president in charge of
transportation; H. D. Champion, secre-
Iary and treasurer; William M. Clarke
assistant secretary and treasurer: John
FIem1ng, assistant secretary, and G. b
hoontz, assistant treasurer,
directors reelected we're William
r. Ham, Daniel J. Callahan. w
Ooolittle, Cloyd H Marvin and vii.
liam Mcclellan. 1t was a yerv bright
picture that President Hanna painted
In MS annual report on earnings
Loan Firm Officers Named.
Stockholders Of the WASHINGTON
Industrial Loan Co., 1907 K street
northwest, elected these directors at
the annual meeting yesterday:
Tho N. Beckman, M w. Bohrer
Harvey P. Casbarian, Carl Collier
Edwin Dice. Harry j Donoghue,
Frank E. Edgington, c. M. Eisele,
Seldom NJ Ely, Lewis Eisele, Edward
F. Gruver, Frank J. Halliday, Fred
erick G. Hunt. Samuel A. Machlis,
A. s. Maddox, Joseph A Rafferty,,
John B. Schommer, Mark WEIGH and
Joseph A. Wilmer.
The directors organized for 1898 by
electing Harry j. Donoghue president,
A. S. Maddox chairman of the board,
Lewis Eisele vice president, M. w.
Bohrer vice president and C. M. Els
ele secretary-treasurer.
LONDON BAR SILVER.
LONDON, February IL CP.-Bar
silver quiet and unchanged at
"a 7-l6d. Omitted States equivalent
1914 cents.)