Imperial Valley press., 1935-03-11


panies of Imperial Valley, Pure Ice
company, HoltWlle Ice and Storage
company and the Imperial Ice and
Development company combining to
show that the automatic reffigera-
tors have nothing on them when 1t
comes to keeping food clean, whole
some and fresh. Those accustomed
to the "old fashioned ice boX," will
be surprised by the modernism OF
this exhibit. Fred Nebel-Thau, in
charge of the exhibit, operates the
public address system maintained
through Station Ice" keeping
fair visitors supplied with gossip
and musical entertainment.
Nebel-Thau must have had 81
hand in selecting the location, the
l. V. Bee club being next to 1t with
plenty of honey and couple OF at
tractive misses in charge. The bees
who are on the job are well enclos-
ed so that no visitors get stung.
Brandt brothers have an insur-
ance booth, and adjoining is the
Imperial Irrigation District display,
showing scenes from Boulder dam
and All-American canal construc-
ton, views on the latter being par
ticularly interesting TO valley resi-
dents.
Beautiful tapestries, which will
delight women visitors and be inter-
esting even to men, are shown by
the I. v. Department store of Braw-
ley. -e- -...#z s#..
McNeece and McNeece show the
popular Goodyear tires in all sizes
from the ordinary tire for pleasure
cars to the giants for the heavy
trucks.
Bakery products, attractively dis
played behind glass to protect them
from dust, feature the Cramer Bak-
ing company booth and make one
wish the glass was not there.
Rocket gasoline and HyviS oils
ere emphasizedIin the showing made
by the Hunter Oil company.
The Valleys milk, cheese and cot
tage cheese is stressed by the exhi-
bieIon of the Imperial Valley Milk
Producers association.
WESTINGHOUSE refrigeratorS and
hot water heaters are shown by the
Southern Sierras Power company,
the extremes in hot and cold appear
ing as we'll on display as they func-
ton in many valley homes.
Bailarina wines are shown by Mag
eio Bros. company, inc, emphasiz-
ing the fact that prohibition is dead
and repeal is very much on the job.
Sones Lumber company Is still
ready for "a board or carload"
and offers information OF all sorts
to the home builders. ..
Electrolux refrigerators are fea-
tured in the Schmitt Electrical
company beth with numerous elec-
trical appliances designed TO make
house work easy. providing plenty
Of interest for women visitors and
giving the men who have conSidera-
ton for their wivesan opportunity
TO do little figuring.
Signal oil and gasoline form the
DdChBIOullQ lOl biiC OiSiioA OAA SSNA-
pany's offering with the Associated
company having a like exhibit close
by, each company featuring its own
product of course and we hope no.
body gets mixed up on this para
graph.
An airplane engine, something
few of us have seen at close range,
is shown by the Motor Hardware
and Equipment company. 1t was no
ticeable that this exhibit is of par
ticular interest to younger fellows,
perhaps hoping to sit behind one
some day as an air chauffeur.
Visitors who get thirsty cannot
help but be tempted by the Arrow
head-Puritas water display and can
have their thirst quenched by a call
at the booth.
Electrolux refrigeratorS, Voss
washers, RCA-Victor. radios and
Wedgewood gas ranges are attrac-
lively shown in the Imperial Valley
Hardware company display. Passing
there today the radio was tuned in
(Continued on page 81