The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1935-09-28
BUILDING FALL BUSINESS VOLUME

Merchants and other business men OF
Hendersonville are moving in the right dl-
rection when they plan cooperative CAM
paign extending up to Christmas for the
purpose of increasing the towns trade and
expanding it's trade territory.
Every local merchant and business man
is vitality concerned with this movement
and should, be sufficiently interested t.
give the movement personal attention and
financial backing.
It is certain Hendersonville's trade cam
not be expanded by dO-nothing policy.
If our business men sit down and wait for
business to come, and they get only what
comes in response to this course, they Will
find much of the cOmmunity's natural vol
ume of business going elsewhere. In fact,
in spite of such efforts as have been made
in the past to take care of this problem 1t
is we'll known to our business men that
much business which naturally and right
fully belongs here goes elsewhere.
If this condition is allowed to continue
az,hinasfpa It wiz grow worse and worse
aa more aid more Of Hendersonville 5
business win be lost. me solution of the
problem is to be found in adopting as the
community's business motto words which
will be heard during the next two months
on every football field in the country. How
often do we hear the spectators encourag-
ing their favOrite teams by shouting
Get in there and fightp'
That is the way-the only way-to in
crease Hendersonville's trade volume, TO
expand it's business and it's trade territory.
Hendersonville's business competitors
are fighting for business-in fact, the con-
test waged by our chief competitors is al
ways fast, furious and fierce. They never
let up with this fight 1t is maintained
twelve months in each year and every bust
ness day of each month. The way to meet
this competition is, Get in there and
fightr'
The sensible and successful way to meet
composition and to build up Henderson
ville's business is by the cooperation of all
of The cOmmunity's business men; by get
ting together and putting the full force OF
the combined efforts of all our business
men back of whatever plans are mapped
out for the Fall campaign of trade build
ing and expansion.
Hendersonville's Fall campaign for bust
ness, if it combines the interest and efforts
of all, or majority, of our merchants and
other business men, if rightly planned and
perSiStently, pushed for the next three
months, viii no doubt result in gratifying
trade development, increase in the com
munity's volume of business, and a Fal
season that will be notable for the success
of the movement.
This section is in position to witnes:
this trade revival and expansion, and the
movement only awaits the impetus of the
cooperate efforts of our business men anC
our entire population.
Let all sect in there and fight for busf
ness for the coming three months and sue
cess will crown our efforts.
A do-nothing, waiting policy will Ger
tainly result in sending the cream Of thu
local business and the business of Hender
sonville's territory to competitive points.
The Times-News does not believe loca
business men viii adopt this short-sightet
and disastrous policy, but we do believe
decisive majority will cooperate with tn,
men Who are organizing to build up bu