Evening star. [volume] (Washington, D.C.) 1854-1972, 1935-07-22
BY JOHN C. HENRY.

v
veys of potentialities in indus
trial claSsiflcasions are those
Il made for machine replace
ment needs and for possibilities Of
expansion in the electrical products
industry.
The first, made by the Machinery
and Allied Products Institute. dis
closed possibilities of a cash turnover
of $l8,500 100000 within two-year
period. The second. made public by
the Electrical World, revealed posi-
bilities Of a cash movement of $l6,-
500, 000,0 900 within q Like period.
It's products one of the first to feel
the stirring of effective demand, as
they become necessary to q further
stage Of recovery, the machinery man
ufacturing industry has estimated in
detail its replacement needs as forced
by obsolescence and competitive de-
mand. The estimates have been COM
piled by the M. A. P. I. through a
series of queStionnaires circulated
among its members.
Figures Not Mere Estimates.
To lend authority TO the findings,
the institute announced that the fig
ures submitted were not rough esti-
mates, but were so detailed as to
give quotations Of cost in dollars and
cents and in many cases to itemize
I machines, not only by classification,
but by type, capacity and catalogue
number.
A breakdown Of these estimated
| machinery requirements finds them
grouped in six general claSsifications,
as follows: Agricultural implements.
$751;, 800, 900; electrical machinery and
apparatus, 5000, 600. 900; engines,
turbines, tractors. $1,203, Toe, 900;
| foundry and machine shop products,
$7,299, 300, 900: machine tools, s724,-
400, 600; all other machinery, $2,554,-
| 900 900.
Here, the institute claims, Is an
SlS,5o0 000, 900 order to machinery
manufacturers. Analysing the bene-
| fetal effects of such a contribution.
| the institute estimates labor's share
to be at least $4,000, ooo, 900, divided
among workers in the mine, on the
farm, in transportation. in the factory
and in the ONCE. With somewhat
more than 4,o0o,O0 employable per-
sons seeking work in the durable
goods industries, the loosing of this
accumulated demand would furnish
them employment for Q two-year
period.
Time Creates Need.
To make it more certain that this
machine need eventually will make
itself felt are the influences Of time.
Within the limits Of 10 to 20 years,
machinery becomes obsolete for one
or more causes. Invention iunks
considerable part, rendering the old
inefficient. Depreciation through con-
tinuing use renders machinery uR-
economical. Lack Of use Is an even
greater contributing factor; idle ma
chinery rusts and becomes unservice-
able more rapidly than machinery in
use wears out.
Consideration Of these factors in
dictates that at least one-hah Of the
1929 industrial plants Of the Nation
had become obsolete at the end of
1884. In the field of metal working,
the American Machinist finds that
IS per cent Of the country's equip
ment is more than 10 years old. term
ing 1t, consequently. as obsolete and
requiring replacement.
Surveying, without undue modesty,
its own potentialities in q post-depres-
sion era, the electrical industry an
nounces 1t can stimulate movement of
$16,500, 000, 900 during a two-year Pc
Rod in realization of only 10 per cent
| Of its possible markets. OF this amount,
the industry says, $4,000, 900, 900 would
go directly into the durable goods.
Analysis Made in Detail.
Breaking their program into six
general observation-disclosures, farm.
industry, transportation, commercial
and lighting-the industry analyses
them in detail. For instance, approx
mately 22.00o, 900 American homes are
supplied with electricity. The ap-
| planes listed in these homes follow:
Electric irons, 20,l30,973; vacuum
cleaners, 9,880,229: coasters, 9,60S, 239;
washing machines, 9,439,600; electric
clocks, 8,582,500; coffee percolators,
6,474,618; refrigerators, 5000, 900; waf-
fie irons, 3,781 $50: space heaters. s.
732, 1854; sewing machines, $3.50 900;
heating pads, 3,178,356; ranges, L.
255,75e; ironing machines, so5.262;
water heaters, 100000; dish washers,
10000. BY a process of subtraction,
the industry statisticians find the po-
tential market for these products,
evaluating it at approximately $l6.-
900, 900 900.
Estimating 10 per cent of this to be
attainable within two-year span. the
turnover from this direction would be
81, $50, 100000.
In a similar fashion the industry
analyses its farm group, finds 10 per
cent of possibilities to total $484, TO-
600 in apparatus and wiring, in in
| dustry it Is placed at $199, SOC, 900, in
transportation at $1,000, 000,0 900. in
commerce at $45,000,00 and in light
ing at $l24,000,000.
Breaking down this same program
from different angle, 1t is declared
that $500, o0o, 900 of the two-year
turnover would be In the realm of
the durable goods industries, that
81 800 employees would be added In
this division for the two-year span
and that wages would total $685.
100000 per year.
Primary Industries Aided.
The Electrical World says this:
Ranges, water heaters, irons and
other devices sold to homes reach
back to the steel mills, the rubber
plantation, the iron mine, the chem
ical plant and hundred other pri-
mary Industries for their raw ma
terials and parts. An electrified steel
mill means added steel-making and
Notwithstanding equipment. work for
the machine shops and machine tools
and q multiplied turnover in buying
and spending far greater than the