Evening star. [volume] (Washington, D.C.) 1854-1972, 1935-03-03
What Happens to a Business
Man When a Red Haired girl
Puts Her Ginger in the pie
# Short Love Story
BY BEN DEAN

of her brown eyes and which 4
so over-shadowed her face
that you completely failed I
to observe that enticing
curve of her short upper lip
and the ripeness of her
mouth.
So Nancy stubbornly
cherished the idea of BE-
coming a copywriter, and she studied the ads
of the Acme agency, and considered some of
them terrible. Instead of chasing out nights
with dates as a wise girl would and always
keeping an eye peeled for likely catch, she
would stay home evenings and write ads
that never got anywhere but into the waste
basket. And think about Andy.
To show how silly Nancy was, you have
only to know that she dreamed about being
an ad writer. even after Andy had taken the
starch out of her; and that she also had
romantic notions about Andy. even though he
probably had forgotten she existed. She
didn't altogether quit her ronancing, even
after she read on the society page of the
Times" that Andy was seen continually with
Susan Plat, the daughter of the president
of the Old National Bank. Obviously Nancy
had Ia screw loose somewhere, or she wouldn't
still moon over that dog cared set of proofs of
the travel ad series which Andy had written
himself, and which was acknowledged by all
to be honey. When Andy wrote about
moonlight nights on deck, Waiting under
tropical skies, and all that business, this I'M
romantic looking girl in the filing department
would close her eyes and see herself among the
honeymoon couples leaning over the rail
watching the flying fish, and always the
handsome young bridegroom with his arm
about her bore strikingly close resemblance
to Andy.
Nancy shook herself out of her reverie and
read over the third letter in her plot to
interest Andy.
Enclosed is lock of my hair. Yes, it's
red. But that shouldn't prejudice you. I've
got the fight that goes with red hair. I'll fight
to put product over, fight for my Boss even
fight client to save good copy. Couldn't
you use some ofthat among your copywriters"
with the jellyfish he's got in his depart
ment. that ought to touch a tender spot," she
reflected. Guess there's no danger of the
hair giving me away. There are two other girls
in the office with red hair. Nobody pays any
attention to me anyway" she concluded, with
wry smile.
The fourth letter she liked best of all, and
you can easily understand why. I'm being
very daring today" she had written. Here
is picture of my lips" She had carefully cut
them out of the photo. No other features
showed. They looked tempting. This is
strictly business, however" the letter pro-
ceeded. II think you can tell about people
from their lips, don't your" She pictured
Andy's big whimsical mouth. These lips
indicate imagination, and slight romantic
strain. Those are essential traits for the
writing of good ads. sometimes wonder, MIR.
McGiven, if you are romantic enough. Your
Bermuda series made us all long for honey
moons. but your candy ads seem fiat. If you
would think of yourself as girl receiving
from her Prince Charming terribly expensive
box of chocolates, you'd write about June
roses, and starlight and the feel of soft lips
instead of sanitary kitchens and pure in
gradients
The fifth letter she didn't think was so hot.
1t showed picture of her hands. The kid
brother who bid fair to become a portrait
photographer had photographed them one
day. f,ssing with lights and shadows to get
an artistic pose. Just the hands, with queer
Chinese ring that her uncle had brought
back from the Orient on the middle finger of