Evening star., 1935-10-28


the only exclusively newspaper press
association in America" is the dec
laration appearing in an advertise
ment paid for by employees of the or
ganization and appearing in Editor
and Publisher, the newspaper maga-
zine.
The two-page display is the first
paid advertisement of the Associated
Press and is probably the first adver-
tisement ever paid for by the en-
ployes of any organization in promo
ton of the interests of their employer.
Contributions thereto were voluntary.
In an explanatory note. the adver-
tisement declares the Associated Press
not being profit its Board of
Directors has always held that funds
Of the organization should not be
spent for advertising.
Cites Crucial Times.
mot in any manner meaning to
question the boards policy" contin-
ues the explanatory note" there are
employees of the organization who nev-
ertheless feel that attention should be
directed in these crucial times to what
they believe to be the facts of the
present news service situation. The
employees of the Associated Press are
paying for this advertisement with
their own voluntary contributions, ex-
press themselves as they do in this
advertisement without a director or
any other member of the Associated
Press having previously seen the same.
They do it without malice toward any
competitor of the Associated Press"
Declaring that "in this changing
world one thing as yet unchanged"
is the Associated Press, the advertise
ment says that the A. P. is the only
news service in America operated SOLE
ly to serve newspapers.
Traces News Agencies.
Explaining this statement. the ad-
vertisement traces the history of crea-
ton of news agencies in Europe. ere
ated to serve at profit others than
newspapers" and later serving news
papers.
Here in America, it is explained. the
IeEClSc IlO" 1S II uS. SCl ldlll pI CSo
associations originally organized to
serve newspapers have started services
directly or indirectly to advertisers,
United States Government Offices,
radio stations and others, and are
now defined as news agencies"
Regretting this change, the A. P.
advertisement declares America has
been particularly fortunate in that
the press associations were solely in
struments of the newspapers and not
independent Of the newspapers best
interests.
Attitude of A. p. Men.
1T would bring a strange feeling"
continues the advertisement, even
in this changing world if the A. P.
mans duty was to try. among other
news story that would satisfy a
United States Government Office
client or an advertising client in the
same way he wants his news reports
to satisfy A. P. newspapers. The A. P.
man may be wrong about this, but
llc WOulu 1ldfc OIL dllSC ACHING 4lA
undertaking it.
1T is inconceivable that the news
papers that financed the growth of
the news agencies would, if they had
a voice about it. approve this change
from exclusively newspaper press
association operation to news agency
operation.
In the Associated Press such a
change would not be possible without
a favorable expression from the men,
bership because with the A. P. the
newspapers are the masters and the
Associated Press is the servant"
Opinion of Mr.. Noyes.
The advertisement quotes a mes
sage from Frank B. Noyes, president
of the Associated Press, to a recent
meeting Of managing editors of Asso-
ciated Press newspapers.
Il regard these meetings" said Mr..