Plentywood herald. [volume] (Plentywood, Mont.) 1908-current, 1935-11-14
Hear Sales Talks
Continued from page One)

not convincing. although the sales
person may know much about the
merchandise; while in so percent of
the business places there is a sur
prising lack OF knowledge OF both the
merchandise and the fundamentals
of selling"
During the course OF his talk. the
speaker stressed the importance OF
more educational work among sales
people and a more adequate publicity
campaign that would carry the
] stores message f~orcefully and con.
vincingly TO the public.
The twelve methods TO improve
business and sell the community as
a trade center We're: More thorough
training OF sales people through the
organization OF store clubs, talks by
travelling statesmen, and frequent sell
ing demonstrations within each place
of business; keeping up of adequate
stocks; care in having right prices;
store modernization; more time and
care spent in the planning of the adj
N-'iA'o kAhAlni6I dAiu III lnt nv
paration OF the advertising copy; use
Of personal letters to certain groups
of customers; wider use of field So
l%icitors, Particularly in lines which
include household %equipement and
furnishings, radios, farm machinery,
and similar activities; adequate VIM
DOW displays, and a tie-up with ad-
vertising; utilization Of community
events to bring more people to town
and a closer program with All clubs;
also more attention to children's
events in connection with individual
store activities as we'll as in com
immunity events; demonstrations in
stores and other places OF business;
and a general program of local ac-
tivities
People like to come to a city,
stressed the speaker, when there
are fine churches and good schools;
where there is entertainment of a
clean type; they like baseball, foot
ball, basketball, and band concerts;
and will go far to attend a commun-
iiy event where there is excitement
diiu IiCillS Vi dAtiOl, UONu lOI lltllI-
selves and for the children"
The speaker also said that with the
increase of buying power there was
going to be more keen competition,
ins,ead of competition growing less.
Incidentally, he pointed out that our
merchants and sales people did a
splendid job of selling during the
strenuous three or four years just
! passed.
4" Minneapolis as a wholesale cen
ter, stands eighth among the major
wholesale centerS Of the country"
said Mr.. DeWild, land u market
declined less during the bad years
than any other market of the coun-
try in actual percentage, which de-
monstrated that you people did a
| splendid job of selling, or We could
not have maintained u record. We
can and should do a better job the
balance of 1885 and into 1886, for
there is going to be record breaking
iall business and Holiday trade"
Mr.. Moon gave a well presented
talk and pointed out to the attentive
| audience that business throughout
| the northwest was on the upgrade
| and 'out of the depression"
Mr.. Moon gave a complete outline
how the average American dollar is
! spent and how much money came In
| to Montana last year from farm ship
ments to market The figures given
by the speaker were startling. lie
| urged merchants to make a more
concerted effort through CONSTANT
advertising campaigns, better sales
manship and more personal contacts
to get more business. He explained
! that mail order houses were getting
more business from this section than
| what merchants realized, giving fig
ures that showed that their business
had increased over 80 percent the
last year. Mr.. Moon said that bust
ness was here" in Sheridan county
and it was up to the mechants to get
it-and it could be gotten.
Mr.. Moon spoke at the high school
auditorium Monday afternoon before
the student body.
C. G. Christensen, of Plentywood,
who is vice president Of the National
Merchants association presided at the
luncheon. The speakers were brought
to Plentywood through the State
| Merchants association and the Ma
tional association.
Similar meetings held al
Scobey and Wolf Point this week.