The Daily Alaska empire., 1935-04-05
JUNEAU STORES M AXE SPRIN C
 PREP ARATIONS
All Merchants Unite in FL aborate Displays for
 Warmer Season

Special preparations by Juneau for spring are announced today, after the city has enjoyed several days of genuine" warm spring weather.
 True. the official opening day for spring was way back on March 21, but, somehow, the Weather Man didn't get his order correct and Juneau was visited by its heaviest fall of snow this season.
 But-the last traces of that snow have gone, and, this weeks warm weather is elimaxed today by the elaborate and complete welcome of spring by all the city's mer- chants.
 All Join
 Wonens apparel shops, furni- ture stores, druggists. restaurants in fact, practically all of Ju- neau's commodity dealers join in LiltSe pTtpdIdJlOiiS.
 In announcing the new spring opening at Halvorsen's, Miss Chris tine Halvorsen said, With an eye on Alaska, we selected the fash ions for our spring opening That means our customers win find all the newest things in versions that make them suitable to the Alaskan scene. The much-talked-o reg ency influence is featured in our new styles.
 We are showing smart spring frocks, millinery in new straws, suits of tailored design or for dress occasions, as we'll as handbags, gloves, neckwear, jewelry and all the other varied and clever new accessories.
 Coats Excite
 Mrs. Felix Gray, head of the women's apparel department of the B. M. Behrends Store, also told of extensive plans for spring styles. She said:
 Were excited about our spring coats. They're refreshingly differ ent and they have an individuality all of their own. Some are dis by cape sleeves or rip- pie collars. R m m Der, spring coats this year are designed for wear right through the summer. so they are to variety of costumes.
 Then there is our collection of spring hats which represents the most important examples of the fashion designers art. Hats, new shoes, gloves and handbags are other items that we are showing to indicate our interest in spring.
 Store Is Busy
 Another womens store mana ger to comment on spring styles is Mrs. Dan Russell of the Ju- neau Sample Shop. She said: Since the recent announcement of our newest shipment of spring dresses and hats, which was made in The Empire early this week, we've been kept busy by a steady influx of customers to the Sample Shop. And we're expecting another large shipment, with just as at tractive and smart fashions, on tomorrow's boat"
 Turning to another line of mer- an Empire reporter found John w. Jones, manager of the Juneau Young Hardware, en- thusiastic about a record-breaking shipment of furniture which his store received last week.
 Tn an effort to compete suc- cessfully in price with mail-order our store recently received a two-carload shipment of furni- ture, ranging from new rugs ot attractive mirrors" Jones said. T believe this new shipment is d record for Alaska. We are showing, for spring, one of the biggest dis plays ever seen in furniture here. Featured especially are overstuff- ed chairs and bedroom sets"
 Furniture Interest
 The sales force of the Thomas Hardware Company also showed interest in the advent of spring, with the firms manager, J. C.I Thomas. in the States on a buying trip. With home-owners realizing that spring really is here, much
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