Smyrna times., 1935-02-14
Modern Clothes and Personality


Would it not be quite thrilling to
spend some time in shop on Fifth
Avenue and watch the people come
and go?? Your curiosity of what
goes on inside those lovely little
shops would be then satisfied.
Well, for an hour of two let us go
in and watch different members of
the 400" come in and buy a new
outfit.
All, we drop into a chair that
feels Like clouds and immediately
we seem to smell a mixture of or
chids and lilies of the valley. Then
we began to take notice of what
is going on. There happens to be
four real customers The manne-
quins come in slowly walking with
great poise. They tread their way
up and down, before the customers.
They twine completely around and
then walk slowly out so that the
complete back view of the Gress is
gained.
Now let us study the customers
and see what in our estimation
would be the appropriate outfit for
them. For convenience let us give
the ladies fictitious names. Kay,
Barbara, Margaret, and Joan and
Lydia.
Too often women like the above
pickout the dress that is the most
attractive to the eye. They are in
fiuenced too often by the talk of
the helper (who is really a sales
woman) who, in turn, is influenced
by the cost of the gown. This
helper picks out an expensive gown
and by clever sales talk the GUS
toner becomes clay in her hands.
We all know that everyone has
a personality and we also know
that his personality falls into
certain type. Let us then find the
requirements of such types, and
the shopping problem is solved.
The modern woman Of today must
dress up her personality to as near
perfection as possiblei One good
thing about this, you need not be
beautiful but you will always pro-
duce good results. In this modern
time every one must look their
beSti
Well, we must return to our lit
tie shop on Fifth Avenue. I am
afraid we have wandered away
from our ladies who are busily Sc
lecting new gowns. Let us watch
Joan. The girl over there. DON'T
you see her? Well, what type do
you thing she would come under?
Yes, the feminine, because of her
average height, slender build, and
graceful carriage. Not her quick
movements, that direct facial ex-
preston, and round face with small
features. She seems to be real
pleasant, doesn't she? Let's go
over and talk to her and give her
some hints. Even though she is a
debutante I'll bet she is far behind
us in knowledge of the right selec-
ton of clothes for her type Now
there is a dress I especially like
See the one on the mannequin with
the medium hair 1t has flowers
beautifully woven into the fabric
with the horizontal line direction
The hue is warm and the value
light. 1t really is quite dainty
Why the material is georgette! It
certainly does fit Joan's type. With
proper accessories it will be a love-
ly costuneI
Gee, do you see that dress over
there worn by that mannequin
standing by the chaise lounge. 1t
Is long Towering and the line char
acters are slightly curved. The
hue is cold and value dark, but
won't it look grand on Barbara
the girl in the corner. If you will
notice, she Is the tall medium built
and poised type, rather deliberate.
Her long face and straight fea-
lures certainly would set of that
dress