The Waterbury Democrat., 1935-10-21

Der can are conteSting the Suprem- acy of market that absorbs more than $10,O00, 900 worth of Der con- tainers of the "carry home" type per year.
 At the general staff headquarters of the various contestants, your correspondent was advised that no industrial war between the bottle and the can exists. There Is no bat tie of the bottle according to can- ners, brewers and bottle manufac- turers visited along the far flung borders on which each side claim daily advances despite the vigorous denial that state of war exists.
 Your correspondents observations bear out the general belief in the industry that the container nanu- lecturers plac about as much value on this tremendous market for their wares as Il Duce does on the water frent property of Haille Selassie.
 That is, in fact, striking sim- similarity in our battle of the bottle and the fuss on the Mediterranean.
 Thirty-nine years ago when the forbears of Il Duce's legions were hotfooting it in front of the spear men of the King of Kings and were learning that his hill-billieS were tough hombres, the forebears of the new keglined beer can (that little tin milk can with the wire handle that was takn to the corner grocers' for filling every morning in the "Ask Dad" days) also went down in ig- nominious defeat before the sudden onslaught of milk in a bottle that was generally introduced at that time by the dairies.
 It seems more than coincidental that just thirty-nine years later both Il Duce and the progeny of the milk can should choose the same time to avenge their respective de- feats.
 Gun or Can
 The first gun, or was it can, was fired in January when the G. Krueger Brewing company of New ark sent its emissaries beyond the borders of its Jersey bailiwick to in- wade the territory along the eastern seaboard at about the same time Pabst and other showed fire in other sections. Canned beer was experi- mented with in the proving grounds of outlying sections months before 1t made its debut in the metropolitan areas. So your correspondent first visited the starting point at the stronghold of the Krueger brewery at Newark, where William Krueger, exponent of the keglined can in the east reiterated the same statement made to your correspondent at other points on the battle, or is 1t bottle, line that no industrial war exists.
 "Stubby and the keglined can are just friendly competitors" said MT. Krueger. "That is not martial tread that you fellows are hearing. It is the march of progress that step by step has lead humanity from the jungle of a newly cratd world to its present state of civilization. Its ad- vance is as inevitable as tomorrow and proceeds with the same irresist- ibility as 8 river flowing to the sea-"
 we adopted the can," continued MT. Krueger. because we believe 1t is practical. Before we used this new package the major portion of our product was consumed within fifty miles of our plant. We are now liil- able to i'll orders that are deluging us from twenty-one eastern states despite the fact that our capacity and distributing facilities were in- creasd in anticipation of such an occurrence"
 Behind the scenes in the Krueger plant the atmosphere is less pacific than MT. Krueger's statement.
 Two batteries of canning machin- cry are firing barrage of more than 500 cans of beer 8 minute, twenty hours 8 day. Freight cars roll into the private siding are loaded and sent under way as trucks rumble of into the dawn to serve the more local sectors.
 Experts are completing third battery and fourth and fifth will follow as soon as the horde of extra labor added to the Krueger staff can broaden the ramparts.
 Further west the PabstR and other breweries continue the Earrage in the western and northern sectors as observers, representing the brewers of the world, watch developments from neutral zones.
 Ruppert Misses Series
 According to Colonel Jacob Rup- pert, who did not attend the World Series this year, if an industrial war does exist 1t Is not in the brewing industry but between the beer con- tainer manufacturers.
 "Both the new stubby bottle and the can are the subjects of exhaus-1 tive laboratory research" said Sol- onel Ruppert. Naturally if one is found to he better than tin other