Evening star., 1935-05-12

pond, Mr.. Radio Listener likes hi
of Ed Wynn and Jack Benny a
favorites among fans. And the
programs have their ears to tn
reaction to their ether offerings.
A survey of well-knoWn per
Radio Institute of Audible Arts,
the programs that they prefer. II
berS want their radio menu to inc
music, and outstanding program
York Philharmonic Symphony ar
The survey asked for favorite pro-
grams in each of four groups: Music,
education news. entertainment. These
groupings sound simple enough, but
many famous folk included programs
such as the March of Time" and
news commentators under all four
classes.
When the results were checked it
was found that most of the we'll
known programs on the air had found
their Way into the hearts of famous
listeners. Among those who did not
name symphony orchestras or opera
IN their favorites was the grand old
trouper of opera fame, Nine. Schu-
mann -Heink. AS a matter OF fact
she prefers the soothing offerings OF
the Silken Strings program Sunday
evenings. After that, she likes Edwin
C. Hill and then Amos n Andy.
James Montgomery Flagg, lllustra-
tor, likes symphonic music, but also
is eager to turn the dial to Rudy
Vallee, Fred Waring and Paul White
man. On the other hand, he turns
green under the jowls when female
baritones," or speakers with synthetic
English accents are etherlzng. And
he has no time for political wind
bags
Another gifted wielder of the brush
and pencil. Percy Crosby. the creator
of Skippy, wants symphony concerts,
church music and good dance or
chestras, while Robert Ripley, the
believe-it or mot man likes B. A.
Rolfe's dance band best, and then
with quaint honesty names his own
radio performances for second place
Still another artist, Howard Chandler
Christy. likes fine orchestras when
they are we'll conducted military
bands, opera, classical singing, Ed
Wynn and well-enunciated news pro-
grams.
Mrs. James Roosevelt, mother OF
the President, prefers current events
and national affairs for radio enter
tainment. With similar tastes is Mrs.
Grace Morrison Poole, president OF
the General Federation of Women's S
Clubs, but she also likes good music,
Amos n Andy and Warden LaweS.
James NJ Beck. former member Of
Congress from Pennsylvania, likes the
philharmonic programs best OF all and
after them picks Fireside Talks, news
commentators and Sherlock Holmes
dramatizations. Dr. Edwin w. Kem-
merer, well-known professor of finance
at Princeton, names classical music,
espesially violin, and Seth Parker as
his favorites in radio.
Only one program gets any men,
ton from Louis j. Brann. Maine Gov
ernor. the State that reared Rudy
Vallee. His choice. Of course, is Rudy.
Bing Crosby, whose croonings via the
air waves started him on the road
to fame, likes Paul Whiteman most,
then Andre Kostelnetz. Dorsey Bros,
March of Time, Edwin c. Hill, Wal
ter Winchell and those smooth come
dams, Fred Allen and Jack Benny.
A MILLION-DOLLAR experiment in
n television, as the first tanglole
step toward removal of the visual
radio art out of the laboratory and
into the open. is being undertaken
by the Radio Corp. of America
Seen as the opening gun in broad
scale television development in TINS
country, the R. C. A. decision to erect
a transmitter in the East, at some
point between New York and Phlla-
delphia or in one of those cities, Is
expected to be the forerunner OF
similar moves by competitive COM
panies in radio. r. C. A. obviously
had in mind the public television
services recently instituted both in
England and Germany, and the deci-
sion to follow similar course in this
country largely was motivated by the
European activities.
To entail an expenditure in round
figures of 81, 900, 900, the field demon
stration" of television by r. G. A. will
embrace a three-point plan, outlined
by David Sarnoff, president OF the
radio concern and chairman OF the
board of the National Broadcast1ng
Co. These are the establishment OF
a modern high definition" system Gas
against low definition systems abroad)
In a suitable center OF population;
manufacture of a limited number OF
television receivers to be located at
strategic points of observation, and
development of an experimental pro-
gram service taking into account the
new kind of studio technique that
must be evolved.
The Sarnoff announcement Is one
Of the most important in visual broad
casting of the decade. 1t marks the
first time that r. c. A, admittedly the
leader in the experimentation, has
seen fit to take this embryonic radio
art out of the laboratory. 1t is en-
phasized, however, that the action is
not to be construed as one proclaim
ing the arrival of television, and that
there is not the remotest idea that it
will supplant sound broadcasting
Thus, 1t became evident that if r. G. A.
and the other companies experiment.
ing with visual radio had their way
they would continue televiSion in the
laboratory. 1t was a case, obviously
In which European nations have forced
the issue, since R. C. A. and other
American experimenters contend that
the English and German systems are