davidaulloa/AmericanStories huggingface dataset:
, 1935-03-20
l. DATA
SUMMARY

A disturbance of considerable in
tensity and great area was central
v e the plains states wednesday
morning C29.38 at Mort Platte. Nehl
with relatively to moderately high
pressure to the southwestward and
to the eastward Of the disturbance
mentioned. Except for q few We
" scattered showers the weaver
was mostly fair TO partly cloudy
throughout the country during the
last "a hours, with temperatures
mostly seaSonable to above normal
al the morning observation. Strong
shifting winds and gales attended
by moderate to thick dust occurred
In several states TO the southwark
Of the center Of the disturbance not-
ed In the beginning.
Brownsville 8 a. m. tESTC sea-
level pressure 29.87 inches.
, 1935-03-20
Alfred Lauds Local
Officers i'm Drive

AUSTIN. March 20. R-Gover-
nor James ". Alfred expressed graft
lication Wednesday over the cooper
alton Of local officers In the drive
to enforce anti-liquor and anti
gambling laws. He said reports from
many sections indicated that Off
cers were closing establishments
operating in violation Of state laws
without waiting for the rangers
, 1935-03-20
Babe Ruth Denies
Has Heart Attack

ST. PETERSBURG. Fla, March
20. OP-Babe Ruth Snorted with in
dignation Wednesday when told OF
published reports that he had SUI
fered a heart attack since reporting
to the Boston Braves and been I'M
der a doctors care.
, 1935-03-20
PENSION PLAN
UP BEFORE
| LEGISLATURE

AUSTIN. March 20.+RD-A state
old-age pension plan took its place
on q crowded house calendar We'd
nesday with the unanimous recon-
mendation of the constitutional
amendments committee.
People would vote In a special
election next August "A. under the
committee approved plan, on a
constitutional change to permit
payment Of pensions OF not more
than SIS monthly for INDECENT citi-
xens over IS years old. A federal
supplement of an equal amount
was anticipated.
Many Proposed Changes
Restrictions proposed In the cons
titutional amendment were sharply
opposed by advocates Of an old
age pension plan, who argued regu-
lations properly were a legislative
function. Under the proposals, a
person would be ineligible II he
owned more than $4,000 OF prop
erty, had been convicted Of a fell
ony o. had not resided in Texas
continuously for 10 years.
Another proposed change In the
states organic law approved by
the committee would amend the
bin Of rights to permit commit
ment of insane persons to state
institutions without trial by jury.
Methods would be provided by le-
g~islative act.
Doctors asked submission, plead
ing they would reach more persons
In early stages Of mental sickness
and effect a greater percentage OF
cures.
Another house committee reject
d q renewed demand Of motor
truck operators for a higher load
limit. The bill killed, Is to 2. would
have raised restrictions to 1000 to
1880 pounds. Proponents prepared
for an effort TO revive the bill by
q floor vote, as the two committee
men favoring 1t filed a minority
report
LOCALIZED wagering on horse
races continued a prime legislative
question as action came from sev-
eral sources. With bills pending TO
repeal or redistri0 pari-mutuel
wagering. the house STATE affairs
committee recommended a sharp
Increase in license fees on meets.
More Bills Added
Costs on tracks in low population
brackets would not be increased
materially. but fees on trackes near
larger cities would be doubled.
High on the house calendar was
q bill to provide local option cleo
tons as a prerequisite to the
granting Of licenses, and below 1t
were bills to ban bookies and TO
repeal the horse race law.
Senators refused to entertain a
motion to set for special ~considera-
ton q local option bill.
While house and senate commit
tees added more bills to over
crowded dockets, the houses moved
deliberately in considering mea-
sures up for passage. The senate
planned to complete action on a
constitutional amendment, delayed
from Tuesday, to transfer the par
doning power Of the governor TO
a board. Pending business in the
house was a bill to increase from
90. 1000. 900 to SIS, 000. 900 the annual
ALLEGATION OF state aid Of rural
schools.
, 1935-03-20
The Weather

East Texas least Of Tooth meri-
diam: Cloudy, probably local thun-
derShowers in east portion WedneS-
day night and Thursday; cooler
wednesday night, cooler in north
east portion Thursday.
Fresh south to northwest winds on
the coast.
, 1935-03-20
Childbirth Left Her
Thin, Worn, Nervous

After birth Of my baby I was
thin. nervous. rundown. The first
bottle of Vinol Gron tonic) helped.
II gave me strength. needed weight"
NJ. Gunstone. Cisneros Drug
Store.
, 1935-03-20
TIDE TABLE

High and low tide at Point Isabel
Thursday, under normal meteor
illogical conditions:
High ......... 4:46 a. m. 4:06 p. m.
Low ........ 1926 a. m. 1915 p. m
, 1935-03-20
RIVER BULLETIN

There will be no material change
in the river during the next few days.
Flood Present 24-Hr. 14-hT
- e. nA~w- DmMw
, 1935-03-20
BULLETIN

First figures. lowest temperature last
night: second. highest yesterday; third
wind velocity at s q. m: fourth. prec
ipltation In last a hoursl
, 1935-03-20
Circulation Standards

when the bureau was formed its
first aim was to set up standards OF
measuring circulation as a product
u,hich the publisher had to sell. The
first ouesticp that had to be settled
vas. what constitutes q paid SUBJ
scriber? From this basic question
s,orred others. What Is the mini
r,um amount an individual should
a.. on the announced subscription
-;ce in order to qualify as q paid
g,hscriber? How much Of an extra
S,csment can q publisher offer as
leans Of obtaining a subscription
1Sn,,t unsetting the basis Of COM
.-ssnn, After an individual has
patl - renew his subscription. for
, 1935-03-20

board Of directors of IS men. chosen
upon the following basis: four from
daily newspapers. two from maya
zines, two from business papers, two
from farm papers. two from adver-
Using agencies and Is from among
advertisers. From the very start OF
the organization it was deemed eS-
sential to have the balance of pow
er in the hands of advertisers. II is
for advertisers that the circulation
reports are prepared and the con-
troll Of the organization was volun-
tarily placed in their hands by the
publishers. although the latter
greatly outnumber then numeri-
cally in the membership.
, 1935-03-20

inate that information in the form
of standardized reports TO its mem
bers.
Previous to the founding of the
Bureau. advertisers, advertising
agencies and publishers had no ade-
uuate means of measuring media
values. With the realization of this
condition these three groups came
together to institute a much needed
change. Out of that meeting grew
the A. b. G. 1t has grown from a
membership in the beginning Of
about 400 Of the three groups men
toned above to where IL now en-
braces almost every important pub
lication in the United States and
Canada, as well as many leading ad-
vertisers and advertising agencies.
A. b. c. Establishes Confidence
Observers of North American ad-
vertising practice declare that per-
haps the most outstanding single
reason for the progress Of advertis-
ing in America Is the effective me-
thod which buyers and sellers of
advertising have set up to measure
circulation through the Audit Blu
reau of Calculations. 1t was through
the establishment of the A. B. G.
that the rapidly developing inStitu-
ton OF advertising might eventually
win the fun confidence Of business,
The enormous growth in advertis-
ing could not have come nor the
generous advertising appropriations
have been approved by responsible
business men If II were not for the
circulation measuring stick that the
A. 3 c. provides.
Up TO the time that the bureau
was formed every publisher had his
own conception Of what constituted
q paid subscriber so that one pub
Usher who offered a circulation of
100000 might have actually a very
different total from another pub
Usher who claimed the same figure,
If both had been using the same ba-
sis. Those firms that used and
purchased advertising space recog-
nized the need Of a common de-
nominator in appraising circulation
and that the desirable thing was to
have each publisher use the same
units Of measurement, correspond
ing TO feet and pounds In selling Of
merchandise. and thus eliminate the
necessity for gueT work which every
user and buyer of advertising space
faced.
, 1935-03-20
Staff Of Auditors

For the purpose Of making its au-
dts the bureau maintains a large
staff Of trained auditors who visit
the offices of publications at stated
intervals and completely check
their records. In this way all publ
cations are audited on the same ba-
sis. A publisher upon becoming a
member Of the bureau obligates him
self to open all sourses Of informal
ton in his possession regarding the
circulation of his publication. If the
A. B. G. Auditor Is not satisfied that
the publishers records tell the
whole story he goes TO the distribu-
tors. wholesalers. retailers. carriers.
etc. and even to individual sub
scribers to find out If the office re-
cords are accurate. Thus. the study
Of an A. B. G. report brings out es-
Sential details Of circulation data
about the publication and immedi-
ately establishes confidence between
the. buyer and seller Of advertising
space.
, 1935-03-20

how long a period can he be con-
sidered a paid subscriber? Such
questions, together with many other
important ones, were approached by
a group of buyers and sellers, work.
ing with a common purpose in mind,
and soon was evolved a set OF stand
ards which were recognized by all
as fair. In the succeeding years
these standards nave been refin-
ed from time to time. until now the
Audit Bureau OF Calculations rules
constitute a code of circulation prac-
tice recognized upon every hand as
standard.
The buyer Of advertising space has
now but TO turn to A. B. G. reports
for the answers to such questions as:
How many subscribers has the pub
lication? How we're the subScrip-
tons obtained? Where are the sub
Scribers located?
, 1935-03-20
Bureau Reports

Twice a year each publisher men,
Der submits TO the A. B. c. a state
ment answering questions that. in
the judgment of advertisers, have a
bearing on the circulation value.
Before such a statement is published
the bureau must be satisfied that
the records OF the publisher are be-
ing properly kept TO insure that all
figures shown on the statement can
later be checked by auditors Once
a year an A. B. G. auditor goes into
the publication office. Every circu-
lation record Is open to him. The
work with a single publication may
occupy days. weeks, or even
months. according to the size Of the
circulation and the methods Of the
distribution. 1t is the auditors re-
sponsibility to verify every item in
the publishers statement. or state
in what respect 1t is inaccurate.
Advertisers Control Bureau
In the headquarters office in Chi
cago, which is under the direct sup
ervision of the managing director,
are complete facilities for all the
extensive statistical work that the
bureau does in connection with its
auditing. The managing director
operates under the direction Of q
, 1935-03-20
Board Of Directors

On the board Of directors sit many
Of the best known and ablest men in
the publishing and advertising
world. These men meet frequently
to hear the reports of the bureaus
current activities and 20 act as a
court of review in cases where pub
fishers have been found delinquent
in meeting the requirements of the
organization or where any publish
has a complaint against the man.
agement's Interpretation of the rules.
The rules ire strict. particularly II
an auditor finds evidence that the
publisher is Withholding pertinent
records from his scrutiny or appar-
ent irregularities in the books are
disclosed: for under the rules Of the
bureau an auditor must have access
TO all records which will enable him
TO check the correctness OF the fig
ures shown on circulation records.
, 1935-03-20
Chaos Has Been Eliminated

Due largely to the efforts Of the
three groups who are responsible for
forming the A. B. c., there has
grown up around the business of
buying and selling circulation in the
United States and Canada an at
mosphere Of dignity and stability
which inspires confidence. To ap-
preciate this fully it is only neces-
sary to compare the chaos that ex-
iSted in the publishing and advertis-
ing business prior to 1914 with the
Wen ordered arrangement that ex-
lists today. not only to'Safeguard the
interests Of advertisers. but to as
sure publishers themselves Of fair
competition.
, 1935-03-20
CIRCULATION

Continued from Page One)
The Waterbury Democrat., 1935-05-11
A Suggestion For BraddOck
By DAN PARKER

NOTHING disconcerng to have an ests cesss yoS 15ssteGl9Ifs tell ai your gags
 % find @ t fsr@ .p fr S5 % dsa 9 ss the i'm S gr m m f ow n Thu sc joints Yet many things bordering on the as Me as if @ beat aasr se rS right Su he fare much better than mOstc critics think he going to-
 Ono of the classical examples Professor the early ssn',es and % Pro
 Mike s sa s G sr ns which S wheat e s $ ton to pss sss % % Iea s hasks ae xns to Professor Mike
 .Now % see here young here to do harm don't little finger on you and If you don't get something over on me I'll carry you along up
 70 in ss sere eenG and Knock your
 The fight rushed Mike intent @ sse % vo Da hs step e @ for or h d"ex xouns %1s his vicious @ a ago at hs ace and the The hack drger @ was % @ chD 1amiar. hamnsneS S'i''N' "' ~
 se pas % away SSs % s s % that makes be aa aneses smsr r0na secIed and usually they
 Raer versus Braddock may develop
 that critics . Its s eas e of the ae just t most bark and and @ m s
 *: s%ss pss. t @ s deadly least in the early rounds HOW no forcing something else again lot Of wise gees gave s M a. the % Pa IIonsst Tl condition round Baer had 10 attack in old professor taking rescue and It, ,prsr.o on those bunion beagles of hs
 Point overlooked srh He fears man living most the hoor (b) He is campaign the ring fighting big family starving year ago he that condition again and has an incentive in this < Aght Baer lacls
 natter like his su picking Besides Baer his right .rrr before the bout simplify
 Copyright, Syndicate)
The Waterbury Democrat., 1935-05-11
Arky Vaughn Sets
 Killing Pace For Big League Eaters

New York, May II = (U.P.)- Jimmy Foxx, Athletics catcher, has supplanted Rollie Hemsley of the Browns as the American Leagues leading hitter in close race, but in the National its one man show-Arky Vaughan of the Pir- ates.
 Official averages through Thurs day reveal that Foxx has made 25 hits in 63 times at bat for an av- craze of .397. Barely topping Louis Finney, a teammate, with Hemsley in third place.
 Vaughan has made 35 hits in 77 times at bat to compile a pace setting .455 for both leagues. He also has made six home runs. Mel Ott of the Giants is runner up with 1885.
 The Giants are in front in club batting and the Pirates are second. The Giants lead in fielding by a close margin over St Louis. In the American League, the White Sox continue as the leading hitters, three points ahead of the Athletics. Detroit leads in fielding. points better than the White Sox.
 John Whitehead, White Sox rookie is the leading pitcher in both leagues. He has won four straight and tops Willis Hudlin of the Indians. with three.
 The defeat of Cy Blanton of Pittsburg left Paul Derringer of the Reds and TarZan Parmelee tied for the top in the American, with three each. A
 Leading batters:
The Waterbury Democrat., 1935-05-11
OMAHA FIGURED
 ODDS ON CHOICE
 TO WIN AGAIN
Nellie Flag, 4th in Derby, May Be Second Choice
 for PreaknesS
By H. 0. THOMPSON
United Press Stan Correspondent

(UmteQ FrcSS SCaM COrrcSpOnQent)
 Baltimore, Md, May 11-(UP)- Omaha, strong and speedy son of the great Gallant Fox. was an even money choice to duplicate his Ken lucky Derby victory in the fourth running of the $25,000 Preakness stakes at Pim1ico today.
 The handsome chestnut, pro- nounced in excellent trim by Train be a standout among the eleven three-year-olds named for the his- toric race.
 Omaha will be trying to dupli- cate the feat of his famous sire in winning both the Derby and the Preakness. Gallant Fox, one of three to accomplish this classic double of the American turf, turned the trick with two smashing races in 1880.
 The odds on Omaha may length en as the Preakness crowd. ex- pected to exceed 30,000, seeks a possible long-shot winner in the Pimlico Totaliser. The handle" on the Preakness alone is expected to exceed $200,00e while the wagering for the day may touch the million dollar mark.
 Willie Saunders brought the rangy Omaha home with such ease in the Derby last week that little conviction was shown in predic. tions that some other horse might win the Preakness.
 Nellie Flag. daughter of the 1924 Preakness winner, Nellie Morse, may go to the post as second choice while the Jeffords entry of Com monwealth and Firethorn will be
The Waterbury Democrat., 1935-05-11
WHEN BALL LIT BESIDE TREE, TURNESA MADE
 SOUTHPAW BIRDIE

The greatest golf shot executed by Joe Turnesa came on the third hole of the second round of the 1880 North and South Open, at Pinehurst. N. c.
 "On this hole, my drive was down the middle, but my second, hit with a spade, ended up beside a tree. I was unable to take a proper stance for lack of room, and was forced to play the shot left-handed.
 Turning the club around so that the toe was pointing toward the ground, I swung and connected with the ball perfectly. No little surprised, I saw it drop in the cup for a birdie three"
 Turnesa finished the 72 holes with a total of ,2s4, which was good for a tie for third place along with Tommy Armour and Billy Burke. Had Joe not made the spectacular shot, he' would have finished sixth.
 This is not a freak shot. It Is played much in the same manner as a right-handed shot, except tha! the action is reversed.
 The pitch of the blade is con trolled by turning the club to the left, if great deal of loft is de- sired, or to the right if the ball IS to be kept fairly low. A firm grip with the right hand and straight right arm are essential to proper execution.
 Copyright, 1885, NEA Service, Inc.
The Waterbury Democrat., 1935-05-11

President George Casey will be on hand to welcome all the fans and hopes to introduce Mayor Frank Hayes, or some other local celebrity to open the City League season in traditional naanner ny tossing out the, first ball. The North Square Recreations, a re- gently merged outfit from two clubs, will meet the Tribunes at ? o'clock on t h first diamond. Frank Edmonds of Naugatuck pitching the game for the north enders, while Shaw of Meriden will probably start for the Tribes.
 Three Good Games
 On the End diamond the Thom- as club and Washington Hills are to cross bats at p. m. in game that is expected to show plenty of players new to the circuit. In the o'clock game, Harry Melvin will send his city champion Sacred Heart outfit into action against the strong Brooklyn A. c. contin- gent managed by Myles Kelley. Many of the pilots are uncertain as to certain players, due to whole sdle SulllS to otHeF ledBues Wullc the circuit will also break in some new umpires, including Tiger Keane, former Washington Hill backstop and heavy hitter.
 New Idea
 The new collection plan for the league is expected to be productive of much better financial returns. with good old Sharkey O'Rourke on the gate aided by four collectors at tables where donations may be made by fans inclined to pay for an afternoons pleasure. With just six teams in the circuit, some swell baseball looms ahead. and will probably start tomorrow, es- pecially in the Heart Brooklyn contest.
The Waterbury Democrat., 1935-05-11
Wilby-Naugatuck
 in Action To-day

Favored slightly as a result of its rally to victory over Gilbert high of Winsted a few days ago, Jimmy Lees Wilby high school baseball outfit were confident ,of batting out their second win of the season at the expense of Pete Foley's Naugatuck high school lads this afternoon. The game, set for 2:30 o'clock at Hamilton park, should attract large crowd of fans. given good weather after yesterdays rain. Frank Marcellus is slated to pitch for Wilby with Earl Behson held in reserve. Cred do is the probable starting pitcher for Naugatuck. Both teams boast some steady hitters. Al Kellie, well known and capable umpire, will officiate the game.
 Crosby's baseball outfit goes to Winsted for game with Gilbert, losers of only one game this sea- son.
The Waterbury Democrat., 1935-05-11
"Blink," :" One-Eyed
 Colt Entered In ,. mbletonian Race

Goshen, N. Y. May 1O-(Special) An exclusive young trotting Miss in the handsome person of Tillie Tonka, now rounding into tou form at Lexington, Ky, boasts the distinction of being the only one of 33 colts eligible to this years $40,000 Hambletonian Sake which has as sire former victor in this classic of the harness turf.
 Tillie Tonka, fleet-footed daugh- ter of Spencer, winner Of the Hambletonian in 1928, is owned by c. w. Phellis, New York, while the famous sire, in then stud at Castleton. near Lexington, Ky, is owned by David M. Look, also of New York. Whether Tillie Tonka can strut the brand of stuff which her daddy did seven years ago when she goes to the post August 14 at Good Time park here, is still in the lap of the Gods, but Fred Egan, her trainer, reports she Is rapidly responding to demands for faster stepping.
 Competition
 But if Tiilie thinks she's ex- elusive, she has not heard or Volo Arion, a rival colt in the harness horse derby. Owned by William Stubley, Newburgh, N. r., and now under training here by Leo Fleisch, Volo Arion may prove to be a gate-crashing one-eyed Con- noliy of the Hambletonian. Equip ped with only one good optic, this colt sired by Peter Velo, as are nine others in the big race, can see enough, Fleisch maintains, to prove a dangerous threat.
 "Bliak', as the half-seeing equine is styled, is blind in his port eye, which won't prevent his seeing any competition sneaking up to the starboard. Opinion is di- vided as to "Blink's" chances. but he stands at 10 to just now if palm is itching.
 '- Among other Hambletonian Stake hopefuls In training here are Prince John, the Ritz and Guards man, all under the watchful eye of walter Cox, and Black Knight and Pedro Tipton, being trained by Will Hodson.