The Daily Alaska empire., 1935-11-06
' "It's Our Job"
New Work world Telegram )

! ttJ sakrN sak (New York World Telegraph | Newspapers readers, eager to see brighter side of our economic picture than they find on the lug ubrous editorial pages of the antiRoosevelt news papers should to the financial pages of the same papers Here they may read such realities as these, headined in current issues
 Executives see trade upswng.-Nation said to be ready for the greatest replacement in history-Boom
 in 1886 predicted-Fve hundred sales executives told there will be buying waves in consumer goods, ma chinery, housing"
 Rail oadngs gain 1892 per cent years ago. New high since 1881"
 Auto trade plans for 1886 output of 450000O units-Attainment of objective would mean produc- ton above 1923-29 average"
 Corporate financing gains in September. : 91o000 in capital compares with s6l76000 year ago"
 Farmers turn heavy buyers-Farm income this year is estimated at 67 billions
 Best October in five years seen by survey-Indus- trial production estimated IS per cent above year ago" ast
 Inland Steel nine months net may pass best full year since 1929'
 Associated Dry Goods declares s3 dividend on first preferred
 Those look like realities indeed we are defn- liely on the way But how long the upturn will con ltnue is in our opinion dependent altogether how wise business is in it's distribution of the gains that are occurring.
 The soundest advice to business that have seen is that expressed by President Charles Francis of General Foods, in talk to 500 of his sales execu tives in New York.
 This is no time for political criticism" he said If there is going to be substantial and enduring recovery we've got to pull ourselves out in spite of our wondermen and disbelief in many activities going on about us. It's our iob.' A ka's a#
 Much of the business improvement to date can be traced to Government spending But this spending cannot continue forever. Private business must take over the show sss sfisste
 Before business today all the makings of healthy boom-a vast highly civilized but temporarily threadbare country. millions of whose people are iunderhoused, underclothed, underequpped with sim pie comforts, and even undernourished.
 MT Francis reminds business that right here is "the greatest potential market earth. Last year only one pair of trousers manufactured for every three males only overcoat for every eleven men, only pairs of shoes per adult male felt hat TOT every four Goats and suits were limited to only one woman in three Three-fourths of motor cars are more than four years old Farm machinery is delapi- dated Millions of homes are in primitive stat" "
 But to furnish these millions with what they need now and in the future is than merely making and selling job Lessons of the depression should prompt finance and industry not only to the dstrnu tion of goods to the multitudes times pick up but also to the distribution of the increased wealth in higher wages shorter hours and security reserves m order that the number and purchasing power of cus- toners may constantly rise balance of production and consumption be attained-and then maintained All that can't happen-the vast potentialities of our domestic markets cannot be realized-on any such per capita income as that which now exists with one sixth of per of American families having $70O0 a year or more, per cent $3,O00 to $6500 23 per cent $500 s3OO0 and about TO cent less than sl 800 Professor Neystrom, of Columbia, estimates and we believe his conclusion is by no means fam tastic that at 1883 prices minimum health budget per family required l512 year
 We may have temporary recovery, recovery in spos but cannot have what MT. Francis calls en- during recovery long there 10000,000 indus traly unemployed and 70 per cent of the population living at below the danger line. If private business, accepting long haul recovery as "our job" will employ the vision that is called for the sky will be the limit for the future prosperity of this nation.