The Waterbury Democrat., 1935-09-21

". Greater coordipation of all the recreational interests from the standpoint of getting the visi- tors to New England and also mak- ing also making them want to come back.
 A. Real estate interests.
 B. Hotel interests.
 c. Transportation interests.
 D. Highway officials
 E. Planning boards
 F. Police officers.
 G. Newspapers
 H. Public utilities
 I. Adult and boys and girls camps.
 V. Increased cooperative recre- ational advertising and publicity as 8 means of maintaining and in- creasing New England's recrea- tional industry.
 A. Improvement of individual advertising efforts in the recrea- tional field.
 B. Improvement and consoli- dation of recreational literature published in New England.
 c. Further coordination of in- dividual advertising efforts out side of the recreational field with the All New England campaign.
 D. Esta blishment of New England vacation bureaus In key cities such as New York, Chi cago, Philadelphia and Washing. ton.
 E. Stimulate the planning of recreational events as a means of increasing the interest in this area.
 F. Promotion of winter sports, fail hunting and foliage. spring fishing, as a means of lengthening the vacation season in this area.
 G. Continuous pub icity against legislation in any of the New England states that would be detrimnetal to the promotion of the recreational Industry in this area. From a business standpoint. the question con- fronting us is--is such a pro- gram worth while? From every yardstick by which we can meas ure this business opportunity 1t stands out as the brightest spot in our business horizon.
 Illustration
 "An excellent illustration (and I could quote scores) Is the figures of the Central Maine Power com- pany which reports that until re- creation was developed into a real business in Maine, the low point period was July and August. Now these arc the peak months and with the consumption very largely sales which remind you are the most profitable.
 "To the Doubling Thomas, of which we always have plenty, I will merely say in Justification of our Billion Dollar Objective. that with New England most accessible to 52 per cent of the population of the United States, 1t Is reason able to expect 6.000,000 visitors a year and with anything like this number coming into our midst our Billion Dollar Objective Is a ccr- tainty. From the most accurate figures available, 1t is estimated that the Recreational business brought into New England in 1884 the stupehdous sum of $500.- O0O, O,0OO. need not ask you what this area would have done in the period through which we have passed, without this busi- ness. The income from the gaso- line tax alone in our several states many times justified the advertise ing expenditures of our All New England Recreational Development and that of the several states and their political sub-di- visions. More than $16,00O,000 Is annually paid into town and city treasuries in New England in tax es upon recreational investments. or rather upon real estate alone.
 Great Progress
 "Our All New England Recrea- tional Development program has made unbelievable strides in the past five years, thanks largely to the determination of Colonel Wh-