Coulee City dispatch. [volume] (Coulee City, Wash.) 19??-19??, 1935-10-17
PUBLIC CONFIDENCE:
RESTORED BY BANKS
american Bankers Association
Describes Its Activities to Cree
ale Better understanding .
naaarGinu Ranks
Regarding Banks

CS Sct4sstJ tHSO1bn Wnlcn the amer
lean Bankers Association is constant
~ aiming TO promote better public un-
aerstanaing and opinion in regard 10
banking and the attitude OF bankers
toward legislation are described in dc
tail ia statement made public hers
hy R. 8. aecht, president OF the asso
citation
The ain. he says, is TO strengthen
the real basis For good opinion in re
gard to tho banks" through fostering
informative bank advertising in the
newspapers and IN other ways. The
statement was Issued in reply to sn.
Gestion5 received urging nation
Uide public educational program Ii.
regard 60 the business of banking and
l13 place in the life OF our country
Mr.. Hecht declares that I'VE nave
tried very hard to convince The pnbic
that the banking fraternity has truly
proited by the lessons of the past, is
determined TO approach all qu slioas
OF banking policy from the broad view
point OF public welfare and is prepared
80 carry its full share OF the burden In
connection with all efforts to restore
sound prosperity In this country"
The Means Employed
aa describing the various measures
CT tho association TO exert q benea.
clai influence on public opinion re
gaFding the functions, methods and
operations OF banks" Mr.. Hecht emu.
gaerated the following activities:
i. The k'ubiic Education Commission,
ssttich prepares plain language talks about
banking tor use Of nanhers and others be-
tore achools, civic clubs and over the radio.
3 The Constructive Customer Relations
program. Installed IN many banks to help
qualify psnk employees to promote bet
Ter informed and more sympathetic atti-
eade. among their customers regarding
3. The p'sselicisy Department, supplying
city and country daily and weekly news
papers. with articles regarding banking
ana allied 3ubjects and furnishing the
general press with news and information
regarding the activities of the association.
4. The Advertising Department, supply
ing members of the association with
series OF Informative newspaper adver-
tisements setting forth in brief, popular
language the methods and policies under
which banks operate, their effective prac-
tees for protecting depositors funds, the
services they render and the various ways
la which they cooperate with business in
their own communities in fostering sound
recovery and progress.
5. The Executive officers and the Com
mttee on Banking Studies who are ac-
tive, particularly at Washington, in con-
sulting with Administration and Congress
sional leaders in formulating proposals
for banking reform based on broad lines
CT public welfare.
O. The Agricultural Commission, pro-
cs9ting among bankers in the farm dis
e1ac9s the practice OF aiding their farm
Customers In Installing OH their farms bet
tGg SHANGHAI and operating methods.
3. TRo American Institute of Banking,
Rtsviag. primarily TO do with the technical
QsigcatiOD OF the younger banker. but now
dgiEecting these efforts toward also playing
% part Ia improving public relations for
banking as whole, particularly through
gsTeg5ing the public responsibilities and
fhs ethical agpect3 Of practical banking:
4. Tso publication Of "Bankins.". the
0gNcsaS organ ~ ehe association, circu-
iaesEg among bankers. bank directors,
huSincgs executieen economists, law
fss2na, government departments libraries.
cgaloySn public schools and other pubica-
.ei9eas presenting articles regarding bank
tlJ Sad banking viewpoints
Taso Objective Sought
Ga commenting on the foregoing pro-
Ggasa. Mr. Hscht says that 1t Ia not the
gasa@Gry objective to attract attention
eGgticularly TO the American Bankers
Association Sc such, but rather to TO-
coo attention On and Sive impetus to
classic ideas which IL believes are bene-
Gsiaa Ga promoting understanding and
solidarity among banking, business and
To Subiic" gss adds.
''Oar psogFaHl tor the development
% aafisHactoFy public relations Cor
BANKING Goss aot consist merely OF
newspaper pabllcity q. 70 calculated
70 iDToduce continuous and cumula-
i've effect by varied efforts which are
aimed to work day In and day out to
strengthen the real basis for good opin-
Sga I'm regard to the banks.
$50 have favorable things said
about the banking business In the
newspa pers and over the radio is, the
agBociation recognizes. very helpsel
toward creating sound public opin
ioa regarding banking. Eut the asso
o2e1i5n relieves that the most impor
tant ti@3 Ultimately 10 TO foster
taeougid. 1aa banking profession
tse doing i1earely Of those things
eaat reflect tsvorsbiy tho aound hstp
Fal pracuca0 e tie haaineas CT bank
fog, and ths.t the2 the Srne NEWS OF It's
constructive ast.9gtle8 via constitute
Che best ana gesf Ia Misrepresentation
aimed at banE2 n1d banEera."
--esasaazss,a1sSz.-aa----