Evening star., 1935-09-07
ADVERTISING MEN
TO HEAR FLEMING
Gay and 0'Conncr Also to
Address Session at
Atlantic City.
BY EDWARD C. STONE.


tisers' National Convention at Atlantic
City next week. The association, COM
posed of advertising executives of the
eountry's banks. investment firms and
other financial institutions. opens a
three-day session at the Ambassador
Hotel Monday.
The program. announced in full to-
day. will be devoted chiefly to discus
sions on how to bring together a
group of authorities in the public re-
lations field. In special conferences
commercial banking, savings banking,
investment banking and trust service
will be discussed by specialists in these
fields. Mr. Fleming will open the Tues
day afternoon session with an address
on The Spirit of American Banking"
Charles R. Gay, president of the
News York Stock Exchange, will be
another speaker with a national repu-
tation, his. subject being Public Re-
lations and the New York Stock Ex-
change Robertson GriSwold of the
Maryland Trust Co. will consider pub
lie relations and the trust business,
while w. Espey Albig, deputy manager,
of the American Bankers Association,
will report on what is being done to
improve relations with savings bank
customers.
Wilfred w. Fry, president N. w.
Aver & Son, Philadelphia advertis-
ing firm. is also on the program. The
United States Treasury will be repre-
sented by Controller of the Currency
J. F. T. O'Connor. Another speaker,
especially we'll known to Washington
bankers, will be Frank NJ. Totton,
vice president, Chase National Bank.
Officers Of the association are, preSi-
dent. I. I. Sperling, assistant vice
president, Cleveland Trust Co; vice
presidents, Robert w. Sparks, vice
president. Bowery Savings Bank, New
York City: T. j. Kiphart. Fifth
Third Union Trust Co.. Cincinnati;
William H. Neal. vice president.
Wachovia Bank g. Trust Co., winston
Salem, N. c.: treasurer. Fred w.
Mathison, National Security Bank,
Chicago, and executive secretary,
Preston E. Reed. Chicago.
Eccles On Mortgage Program.
Gov Mariner S. Eccles of the
Federal Reserve Board is to take an
active part in the twenty-second an
nual convention of the Mortgage
Bankers Association of America,
which meets at French Lick. Ind,
October to 4. it was announced to-
day from Chicago. Gov. William I.
Myers, governor of the Farm Credit
Administration, will speak on Per
manent Sources of Cooperative
Credit for Agriculture.
Former Judge Charles I. Dawson,
making his first address since he rem
dered an unfavorable decision against
the Governments attempt to secure
land for P. w. A. loW-cost housing by
condemnation proceedings. will speak
October on Human Rights and
Property Rights Under the Constitu
ton" He will be preceded on the
program by Gov. Eccles, who is ex-
pected to present the Administrations
answer to the implication in the sub
ject of the convention, Government
VS.. Private Lending"
Other speakers include Gov McNutt
Of Indiana; Silas H. Strawn, Chicago;
Col. C. C. Robbins, Chicago; Ray
Mclean, Oklahoma banker, and E. A.
Merrifeld, director of the farm loan
department of the Northwestern Life
Insurance Co. The association presi-
dent Is Owen M. Murray of Dallas,
Tex
New Bond Issues on Increase
New State and municipal bond is
sues reported approved by the voters
Of 1877 communities in 33 States during
August total Sl5,369 095 as compared
with Sll,383,l40 in July, according to
the Daily Bond Buyer August totals
for previous years were s2,883,27 in
1884, S4,898 695 in 1888 and S2,248,829
in 1882.
During August total of S34. .22l, ,757
of proposed financing was disapproved
by the voters of 79 communities in !
States as compared with So .582, TOO in
July. The large total for August is
accounted for by one item of S13,-
600, 900 disapproved by the voters of
the State of California, and S3,825, 900
by Houston, Tex. voters.
Deposits Up 81 ,304. 100000.
An increase in the number of saw
ings accounts, not including Christmas
savings and others of similar charac-
ter Of $4,000. or from 25,745.00 to
26,38l 900 in the six months from De-
cember 81 to June 30 in the 14.173
insured commercial banks is reported
by the Federal Deposit Insurance Corp.
The summary covers 1853 State
banks which are not members of the
Federal Reserve System, AS we'll as the
5,425 national and 985 State member
banks.
Total deposits Of these banks we're
$40. 300 100000 on June 29 an increase
of $l,304 100000 since December 81
OF these, demand deposits of corpora
tions, firms and individuals aggregated
$l8.029, ,0000 000 an increase Of S1,312,-
000,1D0. and time deposits $l2,253,002,-
600, an increase of s599. $50, 900.
Insurance At Five-Year Top.
The favorable trend of life insurance
sales in Washington is emphasized by
the report of the H. Lawrence Choate
agency of the Mutual Benefit Life of
New Jersey. showing for August the
biggest business in five years, both by
premiums and volume. Every one of
the 16 agents had more business this
year than last
Leaders for the month were George
r. Howard and George E. Harris, vino
qualified for the Des Moines conven-
ton, together with Charles w. Schwab
and Groom Walker. This life insur-
ance agency, is one of the oldest in
Washington and celebrates its nine
tieth anniversary this month.
Heard in Financial District.
The Washington Stock Exchange
resumed Fall Saturday sessions today
for the first time since the Summer
suspension. The weeks total volume
Of trading made good showing,
especially in view of the Labor DAY
holiday
Indiana, Illinois and Ohio were the
ss-1