The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1935-09-30
MODERN SUITES
NOW BUILT TO
FIT THIN PURSE
Famed Designers Products
Once Available Only tc
Very Rich.

There is grand news afoot in the
modern furniture field.
Donald Deskey and Leo Jiranek,
welI-known designers of modern
pieces, have come to the rescue Of
those persons who longingly study
the photographs Of interiors in the
smart magazines, even though they
realize all the time that custom
made furniture isn't on speaking
terms with the ordinary persons
pOcketbOOk.
During the past year these two
men have been designing an extern
sive new line Of bedroom and dining
room furniture that is just as true
and honest as can be. It's modern
but not modernistic" to quote the
opinion expressed by a casual by
stander
The fine differentiation between
those two words signifies all the
thought and conscientious effort
which the designers have put into
their new venture. characterization
has been omitted almost entirely
with architectural features alone
giving distinction of every piece.
Made in North Carolina
A factory in North Carolina,
known throughout the country for
It's fine workmanship, has been
given the contracts for building the
furniture and this week department
and furniture stores throughout the
country are making their first
showings. Important to most per-
sons. is the fact that quantity pro-
duction and carefully computed
manufacturing costs result in prices
we'll within the reach of the average
ome-oWner.
Bedroom and dining room suites
although some of the pieces are
lust as suitable for the living room,
make I'D the entire group at the
present time but future plans IN
clude upholstered chairs and
couches, living room tables and
even specially OCoAbAAN0 AS~A@S~'
lamps and other accessories.
Mahogany, pearwood, Australian
laurel. maple, primavera and many
rare woods are used-often in COM
bination with enameled finishes.
One dresser has fruitWood top and
base. the end sections are in soft
turquoise blue and the face in chalk
white A bed has a natural wood
finish for the headboard of the bed
with the footboard done in colored
enamel
Chinese Influence Shown
Dressers and chests rest fiat on
the floor, thus preventing a collec-
ton of dust, but concealed swivel
casters allow one to push all pieces
about quite easily.
Solid bronze, brass and chrome
often in combination with wood
have been used for the hardware
and the designs are protected by
u2Cents. One finds slender bars OF
1ood tipped or faced with metal,
while others show the influence OF
the Chinese in sturdy handles
wound in fiber rope
Believing that the unprecedented
popularity of early Colonial maple
furniture is due to its sturdy con-
struction. simple unpretentious lines,
the artists have incorporated all
these features in a modern inter
probation of Colonial maple.
New Style Wins Admirers
Many persons who expected to
dislike it have become devoted con-
verts after their first inspection.
Modern maple is quite unlike any
thing that the furniture world has
known before and practically every
piece except the beds can be put
to other uses than the ones for
which they we're originally planned.
Tins is the story of this new fur
niture line to date. The designers
are promising future installments.
that are equally exciting but even
they are not sure Just when or what
the climax of the tale will be.
This new modern furniture is
know. as AAIODEC and is featured
exclusively in Indianapolis as Ban
ner-Whitehill.