Evening star., 1935-02-18
Magazine ''This Week" Headed
By Prominent Woman Editor
Ne,U Star Supplement to
Haze Circulation OF
100000.
authors to Include Le,Uis,
Hughes, WOdehOuse,
Fannie Hurst.

fusion worse confounded. But II you
should seek out the Office of Ken
tuckian Mrs. william Brown Meloney
(nee Marie Mattingly), in the Office
of the Herald Tribune, you might
well Danish the thought of confusion
from your mind There is hurry here,
but it is quiet hurry. Let's say that
the charm of the South has moved
into great New York business Office.
Yet Mrs. Meloney has been through
the business mill-30 years of it.
When this writer interviewed her
she was in the act of taking over
possibly the biggest job Of her career
that of editor of the new colorgravure
magazine This Week, which The Sun
day Star, in cooperation with 20
other great newspapers, will issue
every Sunday beginning February "a.
But it was just as apparent at that
moment, as it has been all through
her career, that the pressure of New
York business life has not destroyed
in her the courtesy and thoughtful
ness that one associates with the
women of the Southern States.
Circulation 100000.
With its circulation of over four
million, this magazine will have one
of the greatest groups of readers ever
gathered by one publication. Its
stories will be written by such leading
authors as Sinclair Lewis. Fannie
Hurst, Rupert Hughes, P. G. Wode-
house. incidentally, Mrs. Meloney
was the first editor ever to buy story
by Sinclair Lewis for serial publica-
tion in newspaper-and it will ap-
pear in the first issue of This Week
in The Sunday Star.
Mrs. Meloney knows many parts Of
the South. Her uncle. Robert Irwin,
after whom Irwindale, Miss, was
named, had banking interests in
Memphis. She spent part Of her child
hood in Tunica, Miss, as well as in
Kentucky. Her fathers family had
come down from Maryland. where an
ancestor was the first settler Of st.
MaryS Her mothers family came
from South Carolina. where they had
settled about 1900, via North Carolina,
Mississippi and Tennessee.
Incidentally, this mother, Sarah Ir-
win Mattingly, had remarkable
career for a Southern girl Of her day.
According to Inez Hayes Irwin in
her ANGELS and Amazons," she was
"the first American woman to edit a
bi-SeXual magazine of any merit" The
magazine was the Kentucky maga-
zine A Monthly of Science and Gen
eral Literature, which she published
at Bardstown for about two years.
MRS. Meloneys father, sDr. Cyprian
P. Mattingly was business manager)
Lew Wallace. Sidney Lanier, Henry
tributed TO the magazine, but few
copies are to be found today.
Silent on Failures.
Six years ago an obliging Ken
tuckian sent Mrs, William Brown
Meloney a copy of the Kentucky maga-
zine. She examined it in amazement,
having never heard Of 1t before. She
asked her ailing mother (who died q
year ago) and was told: 81 never men
toned it to you because it failed. and
I didn't want to discourage you" 1t
was Mother Mattinglys rule never to
talk about failures-a rule which her
able daughter has not had occasion to
adopt. But Mrs, Mattinglys failures
were never ignominious.
Her Scotch PreSby yterian parents had
sent her 20 Nazareth Academy, a con-
vent near Bardstown, because they
considered it a safe place for girl
in the Civil War years. At Mississippi
State College she was among the first
women to lake degree. Following
her marriage. Sarah Mattingly became
a Semi-invalid, conceived the Kentucky
Magazine as a release for her confined
life. Her husband was really more
of a financial angel than a manager,
but to no avail. After two years they
let the book die
All her life frail Sarah Mattingly
was crusader. In a Toulouse on her
Bardstown place she taught colored
children to read and write-the first
school for Negroes in her part of
Kentucky. That particular project
was failure, but later events justified
the effort Mrs. Mattingly was a
pioneer suffragist, nearly killing her
self marching in one Of the earliest
suffrage parades.
Magazine Displayed.
Mrs. Meloney placed a copy Of the
Kentucky magazine on exhibition at
the Worlds Fair in Chicago last year.
With such background, 1t was no
wonder that Sarah Mattinglys daugh-
ter became assistant to a Washington
newspaper correspondent at Is and
was the first woman to sit in the Senate
press gallery. Writing for the Wash
ington Post, she covered the Demo-
cratic and Republican conventions at
18. Because of i'll health, she went to
Denver, but not to rest. She became
a reporter on the Denver Post. for
which paper she later came to Wash
ington as correspondent. Later she
went to New York to work on the
Sun, met William Brown Meloney, a
newspaper man who had studied law
in the San Francisco Office Of the fu-
ture Governor and Senator Hiram
johnson. She became Mrs. William
Brown Meloney, took time out from
a busy career to have three children,
of WHOM one, William Brown Meloney, |
5th, a newspaper publisher, Is living. |
In place of the other boy and girl
the Meloneys took another boy and
girl into their home and raised them.
1t would, indeed, be difficult to find
a person better qualified for the edi-
torial direction of This Week. Mrs. |
Meloney combines an unusually wide
and rich editorial experience with a
wide personal acquaintance with men
and women of importance in the vari-
GUS fields of human endeavor.
Her editorial experience includes
the following: Editor, New York Her
ald-Tribune Magazine, eight years;
editor, Delineator, six years: editor,
Woman's Magazine, three years, and
associate editor Of Everybody's Maya
zine. two years.
Acquainted With Officials.
She has maintained close personal
acquaintance with the important off,
cials in every administration and has
induced many Government officials,
including cabinet members, to write