Evening star., 1934-05-31
BIG HOME RESORT
BUSINESS IS SEEN
Increase Over Last Year Is
Estimated at 100 Per
Cent.
special Dispatch to The Star.

special DlSpatCn 10 Inc Quar-.
NEW YORK Railroad
companies and their agents, hotels
travel bureaus and resort towns in
every part of the United States are
preparing for peak home resort busi-
ness" this season, to exceed that of the
boom era.
Basing estimates on travel to Winter
resorts this year, on inquiries about
advertised tours, on bookings on hand
and on demands by hotels everywhere
for the first time since 1929, that
travel agencies make reservations for
their parties months in advance, tour
agents place the expected increase over
last year at 100 per cent, at least.
Unfavorable exchange for travellers
to Europe, lifting of the depression
with its looSening of demand for
travel which has been banked up for
four years, and reduced rates are rea-
sons given by travel men for this
astonishing rush of business.
Cites Pacific Coast Tours.
Dudley V. Beard, part owner of one
of the large American travel agencies,
cites as an instance of the boom the
tours his company runs to the Pacific
Coast and Alaska. These are our
most expensive and extensive tours, 3"
he said. Last year we scheduled Is
of them and ran 6. This year we're
scheduling 20 and you can say safely
that the absolute least we'll have to
run is 25.
But" continued Mr.. Beard, "the
most surprising feature of the business
this year is that it's much easier to
sell expensive accommodations than
those offered at the minimum rate"
Mr.. Beard was reluctant to agree
that this was because his tour was now
attracting the erStWhile Summer COM
muter to Europe. Your guess is as
good as mine," he said. But this is
the first time in the memory of our
oldest employe that such thing has
happened. And it's no freak, no flash
In the pan. Our agents in Chicago and
in various cities through the East and
South report the same thing"
Fair Proves Helpful.
The new edition of the worlds fair
In Chicago is expected to prove as
helpful in Turing people from their
homes as it was last year.
Douglas Malcolm of Americas larg-
est agency reports that this year his
firm will send 5000 people a day to
the fair, where last year an average
of 2,500 was sent. And, more, many
more" are not ending their tour at
Chicago. as they did last year. They're
continuing on to explore the West or
East Coasts.
This was borne out by the Chicago,
Milwaukee, st. Paul & Pacific Rail-
road, where an increase over last
year of more than rs per cent is noted
on through tickets to the East with
stop-over privileges at Chicago.
AS an indication Of the extent to
which business already has devel-
oped, almost a dozen travel agencies
here which always had devoted them
selves exclusively to the European
trade have now, for the first time,
opened domestic departments.
L. D. Wertheimer of an English
travel bureau said: We've had trouble
all Spring getting hotel accommoda-
tions for our parties to Washington.
We got them, but We thought they
were kidding when they warned us to
make our demands known early. We
don't believe in kidding any more"
Park Hotels Booked Up.
At the Office of the Great Northern
Railroad it was said the roads long
est and costliest tour would carry