The Coolidge examiner., 1934-07-20
New Yorks Famous Play
ground TO Be Restored.

New York.-Broadway and For
y-second street are going 10 al
tempt a joint comeback
with their backs against the bib
boards. 30 20 speak, the dwlndilng
remnant of respectable business
men still intrenched along the so
called bright light" stretches %
the two famed thoroughfarcs have
Joined forces FOR a last desperate e.
fort 70 clean up The district and.
II possible. restore u 20 some sem
blauce of It's former glory.
They propose % drive out. or. at
least. 10 thin out the hordcs % side
walk peddlers. faklrs and harkers
that have invaded the sectioa from
Coney Island. the lower East side
and other rag.tag ends of the uul.
verse during the Jas; few years
They are going 90 try 20 discourage
by one means or another the uu-
merous sacrifice sale" shops and
other Cheap John stores that have
sprung up about them like a growth
% rank weeds.
They wiIl hght 10 cut down the
acreage of the endless expanse ~
Eaudy signs and shrleklng BIN.
boards that greet the ere from every
other llneai foot of wAll and SKY.
line space between Thtrty-thlrd and
Fifiy-ninfh streets on Broadway
and almost from river 20 river on
Forty second street. They are out.
in short. 20 try % make the dis
trlct once more respectable AZ
any rate they believe that when the
drive l. over u all be possible 10
tell a given stretch of the two
streets from either Coney Island or
the East side with the naked eye.
Drive on sisneoardG
Preliminary plans for the drive
are being mapped out by the Forty
second Street Property owners and
Merchants association. headed By
Julius q. Kugelman. president o.
the NIL Factors corporation aud
OF the broadway association. one
OF the frst moves of the campaign.
according 10 Mr. kugelman. viii Dc
directed against the signs (which
6eiract from the attractlveness OF
the streets" The Forty second
Street association believes that no
sign should extend more than one
foot beyond the building line. and
8, viii fight to make It's views pre-
vail not only In the altering OF pres
ent signs which violate this pro
posed restriction. but 10 the erec-
ton o. future electrical or metallic
slgns.
Recently. leading officials os the
association undertook a survey Of
the sign situation" in the Forty.
second stree; section. and as a re-
suit of representations made 70
offending merchants some 80 Of the
most blatant signs have been elm.
inated-elther torn down or sub
dued. according 20 Edward W. For
rest. executive vice prcsIdeni Of the
association and Geld marshal o. the
campaign
Objectionable Dance Halls Close.
Two objectionable dance halls
have also been persuaded 10 close
their doors. according 20 the same
authority. There are plenty 81 these
halls" left. particularly along For
ty-second street from Fifth avenue
west. however. and the association
proposes 20 train some of lts heay-
Test Gre upon them In the near fu-
ture Within the last year or So
some % these "dlme-a-dance" places
have been crowdlng right up To
broadway" on the busy cross
streets.
Mr. Forrest reports progress In
the effort To eliminate peddlers and
other solicitors on the street and
told of the moves made 70 get the
cooperation OF magistrates In this