davidaulloa/AmericanStories huggingface dataset:
Smyrna times., 1934-06-21

There Is
Something
Wrong
with the logic Of the business who makes his adj
ve1tsng budget bear the brunt Of what he thinks is
necessary reduction in overhead It is poor psychology
to that reduce the thing that produces
sales and not suffer proportonate reduction in sales
If advertising is good in normal times it is wise to try
advertising first aid to volume when the sales
fall below the average.
American business men have always professed
their faith in advertising. Indeed, anybody who has
experimental with advertising plans knows that
advertising pays in sales return
If we wait to go ahead with advertising plans until
make advertisements reflect better times,
we'll never reach the goal We've got to advertise first
and have confidence that the general business picture
will soon take on the hue of our advertisements.
Advertising paves the way for actual sales effort.
Nothing takes the place of elbow grease But it is
fact that when are spending money for adver-
tsng, just naturally work harder to make sales.
Our solution for 1934s troubles is little adver-
tsing and lot effort
Nobody can foretel what this combination will do
for any of u.s. But doesn't take prophet predict
what will happen without the expenditure of money for
advertising and the increasing of sales effort
Smyrna times., 1934-06-21

Swedes in the United States, said
one of the features of the proposed
celebration will be the construction
of a ship duplicate of the Key OF
Kalmar which brought the first
group of Swedish settlers to the
Delaware River in 1888. This ship
DR.. Johnson said, would be con-
structed in Sweden, and manned
by a Swedish crew, would visit
Sweden and then retrace across
the Atlantic Ocean the course of
the original Key of Kalmar TO the
Christiana River. Here, the ship
would be taken on a tour of the
Atlantic Coast and then brought to
Wilmington as a permanent an
chorage in the Christiana. DR..
Johnson asked the cooperation OF
the Daughters of the American Re-
volution in carrying out the plans
for the tercentenary celebration
Acting upon his suggestion, Mrs.
Walter Morris, State Regent, ap-
pointed a committee which will
work in conjunction with similar
committees from other states
which will assist in the building OF
the ship. Those named by Mrs
Morris, in addition to herself are:
Mrs. Edward W. Cooch, Mrs. L. c.
Kent, Mrs. A. B. Richardson and
Mrs. Edward Moody. The meeting
was attended by more than 10O
members from all parts of the
State. At the morning session
there was a discussion on the ex-
tension of the work of beautifying
the dual highway by planting flow
ers, trees and shrubbery by the d
Smyrna times., 1934-06-21
MONIES; NJ: les;
Attractions at Strand Theatre

Friday and Saturday = Change
of Heart, answers to the popular
demand of the fans to have Janet
Gaynor and Charles Farrell in a
story that would thrill as 9TH
Heaven" did. Change of Heart"
.has been taken from the novel by
Kathleen Norris. The two leading
stars are supported by fine cast
headed by James Dunn and Ginger
Rogers. The story revolves around
four college graduates just coming
into this hectic world of realities.
Arriving in New York the film re-
veals their adventures and romano
es in their striving for happiness.
Wednesday Thursday of next
week. Stand Up and Cheer" is
primarily a grand and glorified
vaudeville show which, if not quite
all wool, is certainly several yards
wide. 1t sweeps good humoredly
along its tune and comedy be-
sprinkled way, only slowing up oc-
casionally when the necessity for
getting back to it's plot structure
arises, and deftly prevents its i'm
posing array of stars from getting
in one another's way. With cast
Smyrna times., 1934-06-21

home itself now that the children
are there more constantly, and the
danger zones for children, such as
stoves, the medicine chest, the
stairs, and the sewing basket
where the scissors are kept, will
have to be guarded with increased
diligence. The Council stresses at
this time the Importance of ex-
treme care on outings and picnics,
for this is the season when deaths
from drowning are on the increase,
and these tragedies are often
avoidable through only the appli-
cation of the simplest safety prin-
ciples. Greater danger turks on
the streets and highways with the
children using them improperly for
Fairgrounds. Parents should take
great care to see that their chill
dren are allowed to play only in
safe places, such as community
Fairgrounds, in order to reduce the
chances of automobile fatalities.
]
| However, the fact that children
should not play on the streets does
not excuse careless drivers for ac-
cidents which occur when children
are playing on the streets. A lit
tie extra caution by the motorists
will save much suffering and in
convenience. The Delaware Safety
Council is trying to impress on
everyone the fact that the increas-
ed child accident possibilities OF
the summer make it imperative
that increased caution be exercised
by young and old alike if our fatal
ity figures are to be kept within
bounds,
Smyrna times., 1934-06-21
Dancing Expert Solves
Problem of Wallhower

New YOrk.-Arthur Murray, the
dancing consultant credited with
polishing the technique of the great
and near great, announced another
victory over the wallflower.
Murray claims TO have discovered
a method of dancing that will en-
able, for instance, a man 6 feet =
inches tall to dance In perfect har-
mony with a rotund matron of 2oO
pounds compressed into 5 feet OF
height.
Its all in the feet" said Murray.
"A normally matched couple dances
with both bodies swaying rhyth-
mically. Now when there's a great
disparity of height the thing to DO
is to keep the body fairly rigid and
concentrate on the feet.
by standing little further apart
than usual and paying close atten-
tion to the legs giant could dance
with a pygmy-well, almost, any
way"
Smyrna times., 1934-06-21

headed by Warner Baxter, James
Dunn, Madge Evans, John Boles,
Nigel Bruce and Arthur Byron, il
is amusing to find four-year-oId
baby, a penguin and the screen S
slowest slow motion comedian
reaping the gaudiest honors. Little
Shirley Temple has all of the
charm that ecstatic advance re-
ports have claimed.
Smyrna times., 1934-06-21
SHORE CHUI
TO c ELEBl|
BridgetOwn Church 4
Greensboro, Nd "
161st AnnivergI
PROGRAM ON NN|

The one hundred ali 4
anniversary Of the Old hif|
at Bridgetown, near q
Nd, will be observed II
June "a at 2 O'Clock vii
services. The program VI
of music by local talslt Y
Sudlersville Quartetts I
dresses will be made u
pastors of the church II
E. Windsor, the Rev "
tock the Rev. H. 0. Ht1
others. DR.. E. c. Halnz |
superintendent Of iAs y
District, will deliver u
message at 3 O'Clock u
H. Tavers' Of HenuFis
of this old historic 'l--
Smyrna times., 1934-06-21
Dirt Floors in School

Newton, Mass.-Playrooms IN d
new S24S, 900 school to be built mere
will have dirt floors covered with
carpet, 1t being the theory tila'
hardwood floors are not good lol
the feet of playing children.
Smyrna times., 1934-06-21

A. R. 1t was decided to offer a
prize, trip to Washington with
all expenses paid, for the best es-
say on citizenship" The details
will be announced later as the con-
test will not be held until April,
1885.
Smyrna times., 1934-06-21
EXIENs@I9l KITE. @a
NEW Hlsaar|
wilp,i.''a II aAd sprpe \
part ,,''s,on 70 :. to Rr1
''' Of Th'rppssi'''
CONTRACTS 5 Dor,,
nC MI

The widenips .,
Of Church and sa-.,! ~ ls'es
mington a Dsyt !. .s' s
Highway taorog.se,. y aa1is
city viii be ans. s-.''f I.
a are being asked +, y
Iae widening ot il. T.
preliminary i +. = .'.s
aa5l taorougata,s ts,e.1 s-.'
m5ngton beginning ;.
Castie = road and Ds,,i', :
street and Elsvsl.s =, .
ana a. v51a5 Joining tas Pslsss.,. u.
WI u EdSt Porl,
important proisct
are being asked is 4.
the road between c','
Bethany Beach ~. ~.''sa
added on each siss - a.
one road from Frasgtr
from Dagsboro meet ~:
distance from that y.
road from SeIbvv1l. %
one thoroughfase 50 ts
tic from three roads Il
into one highway :,
Beach the wideDir, :.
way will take care :; =
- summer traffic Aud
~ eIaol IS a MI at Ch.sn4
in taking care Of n. :.
.lie Ne" jersey fer! 4,
men. was made by WV
Chief Engineer Of tbs ~
way Department. tb,- !,
mas taken over the torns
road from Silver Lazea III
beach through Dewey ID
are 20" at work rsns
conditioning and re,Ds,1
road which will become
tne ocean B Boulevard t. i
Beach. The old road u
been the subject Of nr,
this Spring because d il
able condition the W1ts
it in, is over a mile Inv
used 70 a great extern qa
visitors reaching The iaa
boating at RehobOth Bar ]
pected to be thrown ox
public by July 4.
Smyrna times., 1934-06-21
SUNDA AY DIN1
SUGGESTIVE
By ANN Pia

ALTHOUGH sunHiR
A6ciatly arrived, 'hs
bv many foods which ~ !.
crops. Early pescnss ,, Il IA
plunas and aprlcots y. =, IA
dark Bing cherries ss,.-,s Ut
price as well as 1... aggs, ~
toes of fine guam, Nj,
and cheap enough ..,.i, y
wen as to use isSri.s. N s,-i. y
Can.aloupeJI, na.erpeIon are 81 81
seem cooling on ~, S.,s: Il
Green and wax .s.,, ss'g, !
cabbage are as '-'''
get. =. tine 70 ~ |
.,aIf : lf'' and refrigef,iSe, ate,,s
sneit sneds = including E'ls.s -.
neat meats. fish and NILS, ,..;2s.
nbeeses nle@s and salad .; ai'',s ',i1s
lettuce and eggs Tsii ri A
The Quaker hA''
..i,nring - menus
'0''' Low Cost Di''f
p.n.Droilsd Rssai III Y
New Potatoes ,,s Bras
Tapioca Cream an /
1sl Medium /, c'to'sI
Dreaded Veal i, C9tls; .:,.ss = |
0t8d Bread na ~ Ss~
WatsrnsI"
0'ls' v.r, spseil @'|
Csnts.i3g3:rs g:se
a..+ 1oin Of vel M.
Foas' Green cen, tscsiS
cA,added Caboa!s,.. ,,srsi
oAi Plum s,rcf4
strawoe'i' I
Coffee II
No Change ID rsg n
Kent County .r|
fixed the tax ~ !; u 7
YEAR the SANE S,oI, ss%
cents on the Nv ne ~
real estate 'l'
tax
Evening star., 1934-03-25
COST FACTORS SEEN
IN DISTRIBUTION
Careless Habits, Excessive Ex-
pense for Larger Volume and
Competition Stressed.

Careless habits, excessive costs in
expanding volume and additional waste
to meet competition, were stressed as
underlying causes for mounting costs
in distribution by O'Neal M. johnson
Of the International Association of Ice
Cream Manufacturers, in an address
before Washington Chapter, National
Association of Cost Accountants, at
the March meeting.
Mr.. johnson, pointed out that
everyone understands that quantity
production or quantity manufacturing
reduces unit production or unit manu-
featuring costs. Quantity has the
same relation to unit distribution costs
that it has to unit production costs
but the details of the application are
slightly different.
When production costs are consid-
cred the entire production Of the plant
has its effect on the unit cost and
therefore the entire plant may be con-
sidered to be effective cost center for
an increase or decrease in produc-
tion.
With distribution, however, it is the
size of each sale or delivery that
affects the unit cost Of distribution
Therefore the size of each sale OIL
delivery may be considered the effec-
tive cost center for an increase OF
decrease in distribution. Through the
use of charts the speaker graphically
illustrated this theory as applied tc
the ice cream manufacturing indus.
try.
Evening star., 1934-03-25
FEDERAL POWER
IN BANKS GROWS
Uncle Sam Now Owns Big
Share, if Not Control.
of Leading Ones.
BY CHAS. P. SHAEFFER,

| Periodic statements by the Recon-
struction Corporation reveal the Gov
eminent Is engaged in the banking
| business on a rather extensive degree
| In fact, these reports show that in
eight Of the 10 largest banks in the
country. which form the spearhead
of the financial structure, the Gov
| ernment, through the r. F. c., owns
partial if not a controlling interest
| The interest was acquired through
| the Governments offer to purchase
preferred stock in these institutions
\ to help them out of their short work
| ing capital difficulties.
In like manner, the r. F. c. owns
stock in 81 of the 100 largest insti-
tutions in this country, and its records
| indicate it has an absolute or working
control in at least "a Of this number
Has s1,O3s, ,OOO, 900 Stake.
All in all, the total stake Of the
R. F. C. in preferred stock or capital
notes of banks in the United States
amounts to S1,039 100000, extending
| over $500 of the approximately IA
500 banks Of the country. This sum
is exclusive to a financial interest
| amounting to 81 1897 ,00O, 900 which has
the form Of loans.
The report showed that the banking
trinity comprising three Of the largest
institutions in this country-the Chase
National, National City and Guaranty
Trust Co., all of New York-all have
from 20 to 40 per cent of their stock
| indebtedness in the hands of the Re-
construction Corporation.
Others of the first 10 which have
sold stock to the Reconstruction FL
nance Corporation include the Conti-
mental Illinois National Bank & Trust
Co. of Chicago, Bankers Trust Co. of
New York, Central Hanover Bank g.
Trust Co. of New York, the First Ma
tional Bank Of Chicago, and the
Security First National Bank of Los
Angeles.
Those Of the first 10 outside the
Government fold are the Bank of
America of San Francisco, with its
numerous branches, and the First
National Bank Of Boston. The for
mer ranks fourth in size in the United
States and the latter ninth.
Other Holdouts Cited.
Other prominent holdouts among
the larger banks of the country in
clude the Mellon banks of Pittsburgh.
The Mellon National Bank, which
ranks goth in size in the country, and
| the Mellon-controlled Union Trust,
| which ranks 25th, have both consist
| emily failed to avail themselves of the
Government offer to purchase stock.
Mr.. Mellon himself is reported to
| have opposed united action by the
clearing house banks in favor of pre-
ferred stock sales.
The Reconstruction Finance Cor
poration's biggest stock stake in any
| one institution is the $4,000, 900
which represents the approximate in
vestment in the Chase National, and
National City Banks of New York,
and the Continental Illinois National
Bank g. Trust Co. Of Chicago.
It is this last-named institution
| that Is now headed by Walter j. Cum
mings, former Woodin aide, who was
| chairman Of the board of the Federal
| Deposit Insurance Corporation.
Evening star., 1934-03-25
WIRE DEAL BRINGS
QUIET BUYING Of
l. 7. 81. SECURITIES
Proposed Sale of Postal Co.
to A. T. & T. Would Help
Retire Bonds.
Special Dispatch to The Star.

0pcCldI blSpAlCn 10 Inc Quar-.
NEW YORK, March 24.-One OF
the biggest deals in the history of
Wall Street is under negotiation. 1t
is learned that the capital stock and
bonds of the International Telephone
g. Telegraph Co. have been under
quiet accumulation for several months
in anticipation of the consummation
of the deal.
1t involves the acquisition by the
American Telephone g. Telegraph Co.
of the Postal Telegraph g. Cable Co.,
now held by the International Tele-
phone, which means that the latter
company will retire from the domestic
field and confine its activities abroad.
The I. T. g. T. already has a profit
of about s10,000,000 on foreign ex-
change transactions as a result Of
the depreciation of the American dol
lar.
With the proceeds from the sale of
the Postal. the company will be in a
position to pay off it's bank loans and
retire its Az per cent convertible
bonds due in 1889 and at the same
time put its capital stock on a sub
stantial dividend-paying basis.
1t is reported that for every 81 900
Postal Telegraph bond the holder will
receive 5000 in cash and S400 in a
preferred stock of the new company,
to be formed by American Telephone,
which will also handle the teletype
business of the Bell System.
Evening star., 1934-03-25
BUILDING MOUNTS
RAPIDLY IN MARCH
Contracts for First Two Weeks
of Month Nearly Equal to
February Total.
BY the Associated Press.

BY the Associated Press.
NEW YORK, March 24.-Contracts
awarded for all classes of construction
in the 81 States East Of the Rocky
Mountains during the first two weeks
of March reached a total within 4
per cent of the volume for the entire
month of February, according to F.
w. Dodge Corporation.
The total of S92. .521 300 was also
SIS per cent larger than the amount
for the entire month of March, 1888,
the Dodge bulletin states, adding that
while the large increase over last
year was due in part to larger Gov
ernmental undertakings, moderate
gain. in private building was noted.
February awards totaled $96, ,716.300,
compared with $186,463. 700 for Janu-
ary, and $52,7l2,300 for February,
1888
Gains over last year were shown
for each of the four major clasSifica-
tions of building contracts-residen-
tial. non-residential, public works and
public utilities, and embraced both
publicly financed and privately
financed work.
Each of the 13 districts covered by
the organization showed gains in
February over the same month last
year except the metropolitan area Of
New York, upstate New York and
Texas districts.
Evening star., 1934-03-25
UPTURN CHEERS
OYSTER INDUSTRY
Present Season Running
Well Ahead of Year AGO,
Maryland Leads.
Special Dispatch to The Star.

0pcCldl OlSpalCH W nc SltTs
BALTIMORE, March 24.-OySters
were the only Chesapeake Bay sea-
food that escaped the effects of the
hurricane last August, according to
the annual report Of Swepson Earle
State conservation commissioner.
A 20 per cent increase in the
1884 oyster season up to December
81 over the same period of the previ-
GUS season in reported by Mr.. Earle
He adds that Maryland still leads in
oyster production, with Virginia sec
ond, and that 1896 tongers and 857
dredgers are employed in the industry
Maryland's product, he said, is 91.2
per cent natural rock oysters.
The oyster season of 1928 pro-
duced 1,720,065 bushels of native
oysters and 491 ,169 imported. the
smallest since present tabulations
were begun.
Baltimore City led with 570,262
bushels, Of which 174,0l2 were i'm
ported from other States; Crisfeld
was second with 374,563 bushels, OF
which 175,548 were imported. while
Kent was third with 233,171, al
native.
CriSfeld led by a margin of about
three to one in the soft-crab and
peeler industry with a catch OF
3.069,l49, the smallest since the be-
ginning Of present records, while Bal
timore City accounted for 9O0.O 900, the
smallest since 1880. The total catch
for the State was 12,933,lO7, the
smallest since 1928.
The hard-crab catch totaled 263, ,637
barrels, the smallest since 1929.
Cash values Of the different divi-
sions OF the fishing industry were
given for 1882. oysters led with 81,
04l,843, crabs second with $5l8,SO4
shad third with $l55,535, then a big
drop to alewives. striped bass and sea
trout valued at around $685. 900 each.
Evening star., 1934-03-25
DIRECTORS OF D. & R. G.
SILENT AFTER SESSION
BY the Associated Press.

BY lne Associated freSS.
NEW YORK, March 24.-Directors
of the Denver & Rio Grande Western
Railroad Co. deliberated for several
hours yesterday on the question ci
paying interest due last February
on its general mortgage S per cent
bonds, then adjourned without max
ing any announcement.
1t was stated after the meeting
that another session of the board
would be held next week and q def
mite announcement made.
The question Of interest dIle April
l on the company's first consolidated
4 per cent bonds was also believed
to have been discussed, but the board
was equally silent as to this obliga-
ton.
In January the Denver directors
held 13-hour session in Cleveland
and decided finally not to pay the
general mortgage interest on the due
date. The February / installment
would call for disbursement Of about
$745,000.
Evening star., 1934-03-25
ADVERTISING TOTAL
CONTINUES TO RISE
Gains in Newspaper Volume
Amount to More Than 10 Per
Cent Ahead of Year Ago.
Special Dispatch to The Star.

Special DlSpaCcn 70 Ine otars
CHICAGO, March 24.-The rate at
which advertising volume is now gain
ing Is being still further accelerated,
reports Advertising Age, in summarize
ing February lineage figures.
Gains in newspaper advertising VOL
ume aggregated more than 10 per
cent, compared with the correspond
ing month of 1888. This is the
largest gain thus far recorded since
the advertising tide turned last July.
Automotive advertising continued
to lead the way in increases, gaining
1,778,000 lines, or 1875 per cent. Re-
tail advertising increased to 63, ,408, 600
lines a gain of 1873 per cent; general.
exclusive Of automotive, showed an
increase Of 1913 per cent, or 2,306,000
lines.
The total for newspapers in n
cities was 114,017.000 lines an increase
Of 10 ,so8, 900 lines.
Evening star., 1934-03-25
Bond Maturities
During April Set
At 2l5 Millions
BY the Associated Press.

BY the Associated PreSS.
NEW YORK, March pa total Of
s2l5, 5,596,59l to corporation bond ma
TURTLES looms for April, according to
a compilation made by the Standard
Statistics Co.
The largest obligation falling due IS
S104 ,470,0 900 first and refunding Is Of
the Chicago. Rock Island & Pacific,
which moved last June to seek reCr-
ganization by taking advantage Of the
amended Federal bankruptcy act.
Since that time protective commit
tees have been formed to represent
various Of its bond issues in drawing
up a reorganization schedule satiSfac-
tory to the I. c. c.. but thus far 1 9TH
ing in the way of definite program
has been presented for consideration
Maturities in the corporate field for
the current month totaled S69. PIT, 1864.
while in May provision will be made
Of necessity for taking care CT q total
Of 500, ,594 900. Easing of the various
provisions of the security act of 1888,
as proposed by Senator Thomas, nat.
urally would go far toward casing the
situation.
Inc numDer OF pondS ana notes
making up the total is 1872. of which
18 amount to $1,000 900 or more as
follows:
April l.
Adams tThel. N. Y. $40 ctfs. s1.OIe. 500
Am. Metal Co. Ltd. 5I2eo notes Is 26I 900
Am w. Wks. & El. Coll. Tr. 5s 1909 100
Botony Cons. Mills s. F. Gas 1000. 900
Bur. Ced. r. & ~ Cons lst IS / .OOO, 900
G., r. /. & Pac. LIST Ref. As. 1O4 41O, 900
Laclede G. 1t. ref. & ext. 5s 10000, 900
Mimi, Nor. Pr. Co.. Mont-Dak
Util Co & Gas Dew. joint Is. SOC. 900
N. Am. 1t. Pow serial 5s... 1000. 900
N. Car. Pub. Serv. 1st & ref.
tnow 1st 5s).............. 1858. 900
Parkway-Web. Hotels LIST Gas ZOO. 900
Pa. r. r. Gen. Eo. Tr. ''B" IS l.340.0OO
Saw, Fla. West Ry 1st 5s.... :1.444.0 900
Saw. Fla. & West Ry. Ist 6s.. 4.056.000
April ID
Can. Pacifc Ry. Coll. TT. 5s.. 10000. 600
N. Y. Cent. r. r. Eq. TT. 4IzS. 100. 900
N. Y. Cent. r. r. Eo. TT. rs. 2.415 600
eaeas W: 47th st. Bldg. 1st IS 1.14e.5oo
Evening star., 1934-03-25
Dividend Ordered
For Creditors of
United Cigar Co.
BY the Associated Press.

BY the Associated Press.
NEW YORK, March 24.-Pay-
ment Of approximately $2,500, 900
in dividends to approved cred
itors of the bankrupt United
Cigar Stores Co. Of America was
authorized today by Federal
Referee Irwin KurtZ.
The referee directed the Irving
Trust Co., as trustee in bank
ruptcy, to pay the Is per cent
dividend from present assets Of
the bankrupt concern, which
amount to some $4,000, 900. The
last dividend, 20 per cent, was
declared September II last.
In declaring the dividend to-
day, Kurtz said that the creditors
will receive 100 cents on the
dollar"
Evening star., 1934-03-25
NEW INSURANCE CLIMBS
MORE THAN TWO MILLIONS
D. c. Underwriters Report Big Increase
During Observance of Financial
independence Week.

the Information Committee. that local
agents had written well over 81 l,000,-
600 in new policies.
1t was predicted by Friday that last
years high mark would be passed.
Yesterdays report. however, went far
ahead of the most optimistic predic-
tions.
Members of the District Under
writers Association now believe they
have a fine chance TO win the $50
prize offered by the National Associa-
tion for the amount of new business
and general activity displayed during
independence week.
During the six days, radio addresses
were made, many talks were given in
the schools, special insurance displays
were placed in store windows. the
city was covered with insurance leaf
let's and hundreds Of people signed
the dotted line"