The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-06-09
NEWSPAPERS AND TRADE

The Moeksyille Enterprise afers4a sug-
gestion to business men which it will pc
profitable for them to consider. 1t is a
business pointer which may be worth real
money to the business men of Henderson
Vile, as they consider their problems and
seek trade. The Times-News gives it to
the business men of the community for
what it is worth. Here it is: ...... f..
"In last weeks issue of the Hamlet News Mes
senger there carried very timely editorial Oh
the question of the relationship Of newspapers to
the business of retail merchants. 1t has always
been our theory that the retail trade in given
town is largely influenced BY the kind of news
paper published locally and the extent of its cir
culation among the people of the community. That
is exactly the theory advanced in the editorial in
the Hamlet paper, and since it is SO much in line
with our theory and we believe worthy of serious
consideration ON the part of local merchants as
well as the public generally, we are reproducing
same as follows:
Merchants of a large city recently protested a
changed mail schedule because it would permit
the newspapers of another large city to be deliv-
cred in trade area ahead of the papers in their
city, stating that this would cause decreased cir
culatiOn of them newspapers in the section which
would inevitably mean loss of trade to the mer-
chants themselves.
They based their entire argument on the state
ment that people trade in towns and CITIES where
they buy their newspapers. For this reason they
were interested in seeing that the newspapers of
their own city had an equal chance to cover GER
tam trade areas where they were accustomed to
get business.
H..
think of the fact that people generally prefer Il
trade in towns and cities out of which they gel
their newspapers. Somehow, reader of a news
paper published in any town, feels more friendly
to the town than otherwise, and viii, nine time:
out of ten, give it preference over other place.
about which he knows nothing" ..%
People trade in towns and cities where
they buy their newspapers" is the conclu.
sion OF the Hamlet newspaper. We believe
the Hamlet newspaper and the Mocksvine
enterprise are right in their estimate o.
the way to build up the trade of any COM
munity. II the people of the community
and the trade territory read the local
newspaper or newspapers they will be in
flueneed to do their trading in the com,
munlty. The opposite result is that news.
papers from outside induce people to 20
away from home to trade; and the closer
local business men stick to the home news
paper and the greater use they make OF
its advertising space, the better able will
they be to meet outside competition and
build up local business.
The Times-NeWs, the only daily news
paper published in Western North Care
h1a outside of AsheWlle, affords the bust
ness men of its town and trade territory
exceptional advantages in testing out the
proposition stated in the foregoing para
graphs.
The fimes-News has the greatest circu
lation coveFage of any small daily news
paper published in the Carolinas, in pro
portion to the population of it's town anc
county.
That means it offers local business mel
the best advertising service offered by an.
daily newspaper published in the Caro-
hnas. That makes it an advertising me
dunn worth more than the best small dali!
medium published elsewhere in the Caro-
hnas.
That is about all local business mt