The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1934-04-07
What b Why Certain Feed Pro.
duct Was Selected, q. z.
Anderson Says

In recent days changed selling
practices have caused manufacturers
TO examine their products and develop
certain superiorities," according to o.
=. Anderson Of the Q. :. Anderson
Lumber co. here. This has been
particularly true Of gypsum plaster.
"As . matter Of fact" Anderson
says Gypsum plaster and it, uses
gate clear. back to the pyramids Of
Eeype. Naturally, there have been
some improvements made but none
more definite or more decisive than
tho improvements worked out In
the Laboratories Of the Certain-teed
y, Products corporation. This new de-
velopmeut Is known - 'plastisised'
plaster and results Of II may Be found
In the new North Dakota capitol
building, one Of Bismarck's proudest
possessions"
A Great Diflersnos
when you look ct : plaster wall
one seems to look about . well @
another, vet there q . great differ
ence and the public has not been
conscious Of this. However, the plas-
tertng contractors have known the
difference between fresh plaster and
one that has gone dead. When q
psastering contractor must use q prod
uct that has deprecated in stock he
loses money and time and it Is much
more difficult to build . true, straight
wall and get . lasting finish where
the product has become what il
known a. Woodworking. When this
occurs it Is almost impossible to get
the plaster to stick on the wall. The
plasterer wears out his arm from
pushing plaster up against the wall
trying to make It stick. The result
to the plasterer Is that he loses Z lot
Of droppings on the floor and between
the walls, and the result to the public
often is that the walls are not as
true and satisfactory a. they might
be.
I'm discussing this" says Anderson,
~Mr. Westfall, sales manager Of the
Certain teed Products corporation
for this territory, tells me that in
their laboratories Certain.Teed has
developed new process that keeps
tho plaster fresh months longer than
heretofore. In addition to this they
have developed what Is known a q
life-preserver' bag that has q mois-
ture-proof wall that positively keeps
plaster fresh and easy working for Z
years time or more.
Evidence In Capitol
"What does this mean to the pub
lie? You have evidence Of it In the
new North Dakota capitol. Anyone
who cares to look at the plaster walls
will see that the plaster has been put
on properly and you can be certain
the plastering contractor Is proud Of
his work. He has left something that
he knows will make good with the
public. He knows that he always Is
Eoing to get this product with Beaver
American Plaster-which was used on
this particular job-and with any 9TH
er brand Of plaster made by the Ger
tain-teed Products corporation.
I'm my own memory know Of no
such basic improvement that has been
made In plaster In the last 80 or 20
years.
THE main part to be considered
Is that We have always taken plaster
for granted and not always to our own
best interests. Now We have certain
gauge to guide Us and We may know
always that this new 'plastisized' easy
working plaster will give the public q
lob Of which It may be proud.
I'm many cases like this present
times have served quite q construc-
tive service In stressing the impor-
lance Of manufacturers improving
every product they SELL"