The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-06-26
NEWSPAPERS OPINION
Holm BARIEYcoRN AT THE DOOR

Aside from the statistics of increased automC-
bile fatalities, arrests for drunkenness, and motor
| traffic accidents with their unfavorable erect
upon those persons who Think another SUBJECT 1or
concern in the liquor business must be the COM
paratively low rate of beer consumption Despl5e
vigorous advertising, beer consumption has been
at rate less than half that in 1917. SO writer
in the current issue of the Western Brewer, ma
tional trade monthly, reports that:
conditions Tin the beer business) are consld-
erably worse than they have been since the
legalization of beer If beer is not accepted by
the public during this year, it will take several
wears of drastic effort and considerable expense to
overcome this setback"
Beer has not generally been accepted by the
American public because the public has not learned
to like it. Beer drinking is an acquired taste Few
United States citizens under thirty years OF age
know much about the taste of beer and the young
err generation has little for this type of bever-
age
The chief buwark against the encroachments Of
the beer trade undoubtedly is the American home,
whose high standards frown upon making 1t an adj
iunct of the saloon. That determined enort Is
to be made by the brewers to bring beer into the
home in unlimited quantities and that this IS
meeting with resistance on the part of American
womanhood is revealed by the American Business
Mems Research Foundation, reporting the results
of QUESTIONABLE sent by brewery representatives
TO the mothers and housewives of the nation
The charge of prohibitions enemies that the
whole country was turning to "home brew seems
to have been thoroughly dscredited by the re-
plies from S22 per cent of the women questioned
who declared that they had never made beer Even
5S7 per cent of the city housewives replied that
beer was not drunk in their homes From 65.5 to
73.1 per cent of the women never served beer at
social gatherings.
Obviously here is field for the brewers most
cunning and persistent efforts. The billboard adj
vertisements in which women and the beer glass
predominant indicate that they seek to emulate
the cigarette manufacturers. The results OF tn"
QUESTIONABLE have been forwarded to every brew
er in the United States with a letter which says:
''The American home is the wOmans domain, anu
to u.s. the brewers objective should be to Obtain
the unrestricted home use of beer
Already the attack is Active telephone can-
vases have begun in many cities. The radios ap-
peal becomes more fervent. Every effort Is being
made to place the beer bottle on the luncheon
table 1t will be delivered like the hi (, unosten-
tatiously, and even in unmarked trucks. Charge
accounts are solicited. Every inducement is being
offered make it easy for beer to enter the home
Once inside, beers proponents expect to convert
the whole family to the habit, even the children.
The defense against this insdious campaign hes
with American women. Those who know them best
believe that they will firmly, and consistently close
the door to John Observation-Disclosures Science
Monitor.