davidaulloa/AmericanStories huggingface dataset:
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22
RETURNS ARE TWo-FoLD,

] Is advertising a profitable business: Tor mer-
chants? a
To answer the question theoretically, as it IS
asked, eliminates from our argument the proof
that is furnished us by successful examples of the
use of advertising in the, newspapers and causes
us to discuss, in an admittedly hurried way, the
query that comes to every business man, as he
contemplates the expenditures he makes for adj
vertising.
The returns from advertising are two-fold
There is the direct return as for example, when
a sale of shoes brings customer into a store to
buy Shoes and there is the indirect, but possibly
las valuable return which comes in increased pres
.tige that grows upon the consciousness of the
reading public and causes them to appreciate o
difference between the regular advertiser and the
non-advertiser. This can be illustrated by bank,
offering ostensbly the same service as other banks
but which nevertheless, through the medium of a
series of advertisements identifies itself, in the
public mind, with modern, up-to-date, efficient
business, polieies-Roek Hill Is G. Herald.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

The business news coming out of Florida
continues to be of sort to induce optim-
ism and enthusiasm in this section. Bust
ness in Florida is so good that it is GER
tainty that large part of the population
of the Sunshine State will be financially
impelled to spend the Summer in the
mountains of North Carolina Improved
business conditions, however, are not con-
fined to Florida. The entire cotton belt,
from whence comes so large part of the
Summer tourist business of Hendersonyille
and this section, reports Improvement in
business. That means that the Floridians
are going to- meet people from all the
Southern States in HendersonVille during
the Spring and Summer.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22
CHESTNUT GROVE

CHESTNUT GROVE, Mar. y.
Mr. Tom Case and the other string
band boys have returned from
New York, after the visit OF two
weeks with Mr.. and Mrs. H. Pride.
They enjoyed the trip immensely
A record made by the band while
in New York was played Sunday
afternoon at the home OF MI.
Monsev Conner in honor to the
families of Mr.. and Mrs. Tom
Case, Mr.. and Mrs. B. p. Conner,
and was also enjoyed by many
others.
Rev Raleigh Williams of Hen
Jacksonville was a business caller
at Mr.. B. p. Connor's Tuesday
morning.
Mr.. and Mrs. Fred Common have
recently moved to BalfOur, where
Mr.. Conner soon expects a posi-
ton in the mill.
Mr.. and Mrs. J. E. Cox, Mrs.
Eliza Conner, also Porter, recent
" motored to Hcndersonville.
Mrs. Martha Morgan and little
Lois of New York. also her broth
er, Carl Balnwell, called at Miss
Isabel COnnOr's Monday. They
also spent Monday night witt
their aunt, Mrs. Ida Bell Pryor
of Cherry Grove.
Mr.. and Mrs. ]. NJ. Williams at
tended services at Hendcrsonvillc
Sunday:
Paul Freeman and Justus were
Observation-Disclosures in this section
Sunday.
The Sunday afternoon singing
at the home of Mr.. and Mrs. B. p
Conner, rendered by the Mt. Zion
choir and others. was eniOyed b,
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

Farmers of the Hendersonville territory
are ready for the Spring and Summer
drive to restore prosperity to this section
by the production of good crops Much
farm work has already been done. The
large acreage which has been ploWed
throughout the area is noticeable. 1t
proves that the farmers are "on the job,
with determination to do their part to make
the soil produce. They can't control the
seasons and the weather, but Nature gen.
orally smiles on this. section and tillers of
the soifeean. count on favorable seasons,
ample rainfall and other conditions favor
able to their industry.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

Milo Strong, President of the Hender-
sonyille Chamber of Commerce, who made
a two weeks trip through Florida for the
purpose of advertising this city and, sec
ton, will find his labors supplemented at
an early date by the special Chamber of
Commerce edition of; The Times-News,
which will be widely distributed in that
State. Thousands of residents, of Florida
are already familiar with the Summer at
fractions of. Hendersonville and this Sec
ton, but the efforts of Mr.. Strong, the
Chamber of Commerce and The Times
News will undoubtedly result in bringing
the country to the attention of many
others, in addition to renewing the invita-
ton to allrold friends to RETURN
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

Mountain in 1880, and Of those
who followed Jackson to New Or
leans in 1915. In the Civil war
they divided sharply. Neutrality
is unknown to them. They are al
WAYS on one side or the other, and
have a perfect capacity for par
tisanship. The bulk Of them till
their own land with their hands.
They are great lovers of their
homes and their families. Honesty,
courage and hospitality are almost
universal among them. Corn cribs
90 unlocked the year round and
families work in the field. leaving
their houses unoccupied and wide
open all day long. To be known
as a coward is to, lose standing.
To turn away a stranger who seeks
food or shelter is unheard Of.
"Belief in Christianity is wide
spread, and is followed by men,
bership in some church.
"They have not scared to mon
key dinners and dog receptions,
iSither do they invade their
.heifhbors' families, or permit any
one to invade their own. Far away
from the protection of organized
society they maintain standards OF
purity, fair dealing, truth and 10y
atty for which many of our luXuri-
Gus communities would be the bet
ter if they would only be able and
willing to initiate them.
This is indeed high praise from
one who knew them intimately.
One might go to New York and
in the slums find instances Of ig-
norance, depravity. lawlessness,
but surely no sensible person
would assert that these are the
characteristics of an entire city
or state.
Our people here lacked oppor-
tunity, but they are not lacking
in intelligence. They may not be
cultured, but many are innately
refined. They compare most ia
vorably with any people on earth
whatever wandering busybodies
may say to the contrary.
LILA RIPLEY BARNWELL.
TIendersonville, N. C.
March, 1884.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

wish to protect
the people from
wasting t h e i +
money immoral.
ly; he was severe
on darkies who
shot craps in
back alleys and
he did not like
little boys to play
m a 7 b ! e S for
k e e p S. All of
which was COM
mendable.
Yet that same
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

municipal official borrowed IOur
million dollars on the city's credit
and placed the huge sum in po-
litical bank to bolster it up. The
bank broke, the four million dol
lars that had been borrowed on
the taxpayers credit was lost.
Thus we see a sincere man, who
rigidly opposed gambling with
pennies and nickles, yet who HIM
self gambled with fate with the
peoples borrowed money to the
tune of four million dollars. Con-
sistency. thou art a jewell.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

The Farmers Federation is out with an
nouncement that the Hendersonyille can
merry is to be operated on a large scale this
season, In fact, it is the intention, if pos
sible, to double the production of the can
merry. That is good news for farmers in
Henderson and adjoining counties.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22
RIGHT AND WRONG

A man may be wrong, yet think
he is right. But what he thinks
about the matter won't help the
situation in the. least; he must
know.
The municipal official in the
Immediately preceding article was
made to believe that he would
win for the taxpayers, if he put
that four million dollars in that
political. bank. He was convinced
by smooth talking financiers, poll
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

Now comes Senator Dill of Washington with a
proposal to- investigate the fvebilion-dolar Amer
lean Telephone and Telegraph company.
Since Investigations of one sort or another seem
to constitute the major occupation of many of our
national legislators. the News-Topc offers the sug-
,gestion that hereafter we elect 'em in pairs. one
to investigate the other to legislate.-The Lenoir
News-Topic.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22
LETTERS TO
THE EDITOR

NOTE-No unsigned COM
munications are published by
The Times-News. All letters
must be signed with the real
name of the author. No COM
munications signed with a fic-
titious name will be published.
EDITOR.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

The grounding having perpetrated his
dirty work for forty days, and Spring haV-I
ing officially arrived, We may now expect
a preponderance of fine weather in the
mountains, And Easter is distant only ten
days.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

If you are wholly wrong you are dumb. If a
gaeat scientist is wholly wrong he merely discards
the old theory for new one.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

According to the calendar, yesterday
was the first day of Spring, and according
to the weather in Hendersonville the call
endar was correct.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

Kids were luckier in the old days. One
could pout without having an ANXIOUS
mother stick a thermometer in his face.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

And some men are so generous tney
can't bear to see a woman in rags unless
they are married to her.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

And riches await the inventor of some
thing you could use when you are sick Of
smoking and not satisfied to do nothing.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22
NICKLES AND PENNIES

There was a certain municipal
official who was very ardent in
bearing down heavily on slot ma
chimes. and other devices and on
games which he considered en-
couraged gambling. 1t was his
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

We shall always believe that the reign of cap
italism ended when the midget sat on Morgan's
lap.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22
BIBLE THOUGHT
WORLD FACES CRISIS

the house of God" q Pet. AID. -........
ave have come to time of crisis in the history
of the world 1t is a time of testing not only Tor
our civilization but for the church. God is sitting
in Judgment upon you and me; for we are the
church. Our prayer should be Search me and
know my heart See if there be any wicked way
in me- .s.- 81.
If enough of us do that there will be radical
change in the church and in the world. kew. b.
F. Campbell, d. D. .
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

. Acreage reduction: method Of making two
bolls of cotton grow where one grew before.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

Another thing that gets weak and stale in mid
die life for want of exercise is the head
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

A happily married man is one
who enjoys the sunshine and
doesn't try to figure out why it
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

The chief cause of envy, however, is the fac
that the other fellow hides his sore spots.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22
GRANDFATHER MEANT WELL

I was i'll in bed. Ny grandfather
had come to see me.
My mother took. advantage of
MY grandfather's presence to go
down town leaving my grandfath-
er to give me my medicine. The
medicine was nasty and was to be
washed down with a glass of wa
ter.
On our back porch stood wa
ter cooler, also can of kerosene
with faucet in it.
In his haste, after giving, me
the medicine. my grandfather
drew instead of ice water a glass
full of kerosene which in my hur-
ry to rid my mouth of the taste
of that medicine, l partially gulp-
ed down before noticing the dis
crepancy.
1t is always advisable to scru-
tinize what you are getting your
self. into, and what you are get
ting into yourself.
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

Advertise it or YOU may:
have to keep it. -'''
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22

THE feXor muscles in the palm of the Orangan "H "
fist tightly that collectors, when sknNc one @G
animals, find it necessary the muscles before The! al
straighten out the fingers
The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-03-22
ISN'T LIFE COMPLICATED?
-By WICKES WAMBOLDT

ticians and business men interest
ed in that bank, that he could
keep the bank from breaking by
borrowing funds on the city's
credit and pouring them into the
bank, and thus prevent a great
public catastrophe.
But the official was fooled by
those men. In fact he was lied to
by them. So he did great wrong
thinking he was doing a great
right. The bank broke anyway, the
public lost terribly, and the Off
cial overcome by remorse, when
he found what a great wrong he
had done when he thought he was
doing right, blew out his brains.
1t is never wise to get to the
point of believing in anybody so
implicitly as to swallow every
thing he offers without first in
speeding it; I,had the force of that
truth demonstrated to me when |
was q yOungSter:
Evening star., 1934-07-28
THE SPORTLICHT
By GRANTLAND RICE.

merely to lift the clubhead up and
then let 1t drop into the ball.
The motion Is almost q ley one
with nc sudden downward bite or
stab
The same thing is true Of Willie
Mcfarland and Macdonald Smith.
The great fault of the average
golfer from so or 10 yards away Is
tension and tautness-an attempt to
hit the ball rather than swing the
clubhead easily and smoothly.
The same thing Is true Of the chip
shot, which calls for delicacy and
ease-for smoothness and unhurried
action-in place OF the short, choppy
stab or hit that so many golfers use.
Methods and Styles.
TN THIS argument, I'll string with
the swingers against the hitters.
AS Ernest Jones says: you can
get fine shots hitting the golf ball
many different ways. I don't say that
the hitter can't play fine golf-I SIM
ply say that swinging is the more con-
sistent way Of getting distance and
direction for 90 per cent OF all who
play.
"The grin. to begin with, is extreme
ly important, for the face Of the club
head must come In the right way
against the BAH. But, after taking
the right grip, I believe In swinging
the clubhead-in letting the body
work with the swing easily and COM
Evening star., 1934-07-28
Petrin, Too Good, Given Air
AS Ring Champs Spar Mate

eve wuz Robbed) Jacobs bobbed up
with Petrin.
"Al Lippe was one Of the first to
take a shine to Petrin at that time, ="
Erwin relates, which naturally found
AL among those present when Don
worked out with the champ.
when Petrin surprised Max by
outboxing and outclassing him their
first day out. everybody thought it an
accident. But when Don came right
back the very next day and shook
Max to his heels with a right hand
that got laugh from both the news
paper boys and spectators they tied
the can TO him quick"
Although Fetrin lost his job on the
champs pay roll then and there, he
found O place on Lippe's. and, at %,
h considered one of the brightest
young prospects In the land.
Incidentally, Erwin adds, Petrin
saw the Schmeling -Stribling fight.
But there was one big hitch in gain
ing admission-Don had to pay to
get In.
Evening star., 1934-07-28
Blows Five Short Puts.

IN HISSED no fewer than fiye short
,IN puts in a row, starting at the
seventh hole None Of them
longer than six feet. Then he gath
cred himself together to win three
holes In q row with q sample Of the
familiar Peacock game, but 1t was
too late. For young Riegel. putting
on steam, had turned 5 UP on
Roger, with q 36 against 43 for the
first hirie, and when they falved the
tenth and eleventh holes It left Roger
down and z to 60. an almost hope
less task against q kid who had the
bit In his teeth.
1t wouldn't have been too late, how.
ever, had not the slipping Bobby holee
a 25-footer for a on the fifteenth
after Roger won three in row to cul
his deficit to two holes. At this ff.
teenth. the crucial spot in that match
Roger smacked one on the green, while
Riegel hooked deep in the rough
on this 145-yard hole. The Richmonc
youth flung high shot into the
green, and Roger hit q woefully veal
approach putt 10 feet short. Their
the Riegel boy stepped up and holec
the putt that won him the champion
ship. Had Roger won that hole-anc
he deserved to win it, believe hi
would today be the champion. But
Roger 3-putted and Riegel l-putted
and 1t won him the title. That's the
way golf goes.
Evening star., 1934-07-28

fortably-as It will, If you actually
swing and don't try to hit. 1t is the
action and thought of hitting that
ties up legs and body-shoulders and
hips.
"If your hands swing the head or
the club and let the head gather its
natural speed on the way through the
ball, you won't have any trouble
about distance, and still less trouble
about direction" .
The average golfer-and most OF
the others-should think in terms OF
swinging. There are certain styles and
methods that may be extremely sue
cessful-for some-but these should
never be copied by the mass at large.
(CopyriRht. 1894, by the North American
Newspaper Alliance, Incl
Evening star., 1934-07-28
MAT AFFAIR HERE
To OFFER VARIETY
Royalty to Rowdyism" Describes
Thursdays Card Featuring
George and Szabo.

"T-NROM royalty to rowdyism" would
II be q fitting title for the wrestling
show arranged by Promoter Joe
Turner for Grifith Stadium Thurs
day night.
Though offering Ed DOM George,
coclaimant of the world heavyweight
title, who recently wrestled Jimmy
Londos to sensational 3-hour-and- 40
minute draw in Boston, against classy
Sander Szabo in his main event, TlIr-
ner backs them up with an old-fash-
ioned brawl, semi -finaling Gino Carl
baldi italian pepper pot) and Floyd
Marshall (wrestlihg's Frankenstein)
In a show-stealing preliminary on
the Londos- Everett Marshall card here
recently Floyd all but wrecked the
mat while mopping it up with Al
GeicewicE.
Evening star., 1934-07-28
PLAY PUBLIC PARKS
NET DOUBLES FINAL
McElvenny and Welsh Battling
Mitchell and Markey Today.
End Singles Tomorrow.

~ ALPH McELvENNY and Barney
Welsh, seeded No. 2, were to face
Dooly Mitchell and Bud Markey
this afternoon at 2:30 o'clock on the
Rock Creek Reservoir courts in the
doubles fnal Of the D. G. public parks
tennis tourney. A fine battle was ex-
pected. There was to be an admis-
sion charge for seats In the inclosure.
The winners will be awarded cups Of
fered by The Evening Star.
welsh and Mitchell swept to the
final In the singles yesterday, con-
quering McElvenny and Markey, re-
spectively. welsh Is the defending
champion. Both matches were packed
with drama. After winning the first
set. 6-l, Welsh dropped the second,
4-6, and was trailing i-3 In the
final set when he suddenly struck his
stride and rallied to win the set "a,
and the match.
Mitchell also triumphed by bril-
liant comeback He lost the first set
SIS and rallied both in the second
and third sets when he was on the
brink of defeat. The singles final will
be played tomorrow afternoon at
o'clock on the Rock Greek Resovoil
courts.
Evening star., 1934-07-28
PEACOCK RUINED
BY POOR PUTTING
RiegeI, 10, Defeats Pair OF
Aces In Stride TO Win Cup
for Hermitage.
BY WALTER n. MecALLUM.

BI WALLER ~ HNtHaSSlns
rOT SPRINGS. Va July
- 25-Washington golfers
Just cannot seem TO make
a a the grade In the Middle
Atlantic championship. Bar
rem Of a title winner for the last
six years, the Capital furnished
another finalist In the tourna-
ment which ended here yester-
day, only 10 find the big cham
plonship cup going for the sew
enth straight year 10 a place
other than the sacred precincts
of Pennsylvania avenue.
Young Bobby Riesel, le-year old
University Of Richmond youngster. the
youngest golfer 10 win the title In
many years. is back In Richmond to-
day with the big mug. with twin
feathers in his iaunty cap, the result
of some Of the finest golf ever seen
in q Middle Atlantic final. II doesn't
often fall TO any kid Of ie TO whip
Chandler Harper or Roger Peacock In
a year OF golf, but the Riegel boy
took them both in stride to trounce
them both In one day and romp home
90 an altogether unexpected victory
unexpected except by those who knew
che ability OF this iron-nerved, cool
yo,lngster from the Virginia State
capital. Harper and Peacock hold the
State title OF Virginia and Maryland,
yet both of them fell before the un-
erring putting blade and the cool
skill Of this virtually untried kid. en-
tirely new TO Middle Atlantic COM
petition, who In his first bid for the
title won the prize many older men
have striven to win for years.
Evening star., 1934-07-28
MEET TO ROSEDALE
BY NARROW MARGIN
Beats Sherwood, 80 to 60l/a, in
Eastern Group-Burroughs
Is Close Third.

II OSEDALE athletes nosed out
II Sherwood representatives by
less than points. 50 to 5ois
yesterday to win the Eastern Confer
ence playground track meet, the final
Of four conference affairs to be held
prior to the city interplaygrumo
championship meet August 26 In Gen.
tral High School Stadium.
Burroughs with Al points was q
close third, followed by lexington with
ala, Hayes 20. Brookland 6, Noyes g.
Thomson and Stuart 3.
Summaries:
70-Pound Glass.
Bo-meter run--won by Pope (Noyes)
Running high idmp-Won BY n. qriEs-
by tSherwoo0; second, e. Kane tRose.
dale; third, }. Costello tHaysO. Distance
Running broad iump-won BY z. Kane
tRosedalel; second, r. Poston tstuarD!
third. .. ponnelly Hayes). Distance. Il
tBrsy. Kane, thomson. weaver; Second
Lamb; third Burroughs (bapeTstein
Csdem. Cake. Deliastatious).
oo~kOuhu NthhA
5o-metsr run-yon By :. Donnsll,
Eoashsji' third. r. wiiss tEcfinstonj
RanSins broad ,ump-.3wOa by Z Cook;
sssssssd Ds:.sss is.s isssd ! ipss.s sSssl suTT0ash
CRessdaIe'S; 1sieS nsR ssconS, ) DoSneily tAasssS
third. T. 5ayer (Eckinstonl. feet
S40-mster relsy-won By EckinsteE
Eoneryl third. shsrwooa SKdrisna. r.
hardt. Frank. Crivella).
IOO-Pound Class.
6o-meter run--won by r, Hunter (sher.
Tacsfs sss0ns 4 S' s:sosd. .Ard
s1SS sS,c ssosaS SoS;, oi.S ssHtt EslSs ms
tLSrricE. NeweornS. W. VNeweoms. sashsY
second Sherwood s,ENpnts stt.Eart cEr
Msrshsd. TayiOr. shsehsnj. Time. 81
RlnninE hish jump--w Deaner (sher
third, ?. Babbington (Eckinston). fee
.11S-Peund Class.
=. I;0}-metsr rgn-wOn ny J. Kent sRsss
ssira dat 'ssSee sovas .yei5 f Fine sseona.
Runnins broad jqmp---Won BY r. Hask
| (Burroughs); second. J. Fitzpatrick Crook
land); third. tie between q. Eliwoo,
Hayes and J. White Sherwood. Il
K.Sss susa:a.s., s,smDgss ;.sss By s5.s ss
.nd b. z EaiflsE afsE'fH faHcEnsEoDss Ds5
loo 4oo-metsr HRlnei relay-won BY BufroSisf
| (Trainor, McInfiss, Haske, Fitspasriek)
second, Hayes Boyle, Eilwood, Sorrell
Babbington); third. Sherwood (Kafie
Lanbe, Cltrano. White).
Unlimited Class fHestricted).
sSisg w. s:'i9s fssoI sEsissSd
20 one-Ssli s1SUR'' mils-won By N, ssrot
lsherwoodl second, !, wall lEckinstonl
| third. J. Davis tRosedalel. Time. 2:14.4
tserota. Df oiniion. Herrell. fayiorl; sec
sndi sqrEoHsbs, yalssntHins; H. pslllasst,s, las,s,
Unlimited Glass tUnrestricted.
srookIaas9, foSRssfr second SSnw z RsrnsS e BrooR
land); third. r.. shackletord Hayes
| Tipe. .l1ss seconds.
daie); second, L. Evry (sherwood); third
| c. Buntaw tRosedale). Time. b:26,
/ mile relag--wcn by srooklansI
Rosedaie lstasulli. vo. Davis, Leone)
third. Sherwood Thomas. Grace, Evry
Ballast. Time. 3:05.