, 1934-11-29
WASHINGTON
BY George Dufno

BY George Dunno
HurdIe-Prcf. Rex Tugwell and
hts Food & Drug Administration
boys and girls are I'm a blue funk
trying TO figure out some way of
slipping @ new pure foods act past
the next session OF Congress. This
puzzler was one Of the most i'm
pcrtant things Tugwell discussed
with President Roosevelt nc Warm
SPRINGS
The Professor Is still as determined
as eve that more stringent regula-
tons be imposed on the manufac-
turers of ~f0odstuffs. drugs and cos
metics. He found out last year
that tying his own name to the
legislation gave 1t a very effective
kiss Of death.
Now the question Is how to get
Ii re~-introduced by someone other
than Senator Royal S. Copeland, Of
New York, who belatedly assumed
sponsorship last session. Those who
almost f~anaticalIy fought for the
bill during the 73rd Congress hold a
private belief that Copeland gave
them lip service with his tongue In
his cheek.
What bites the opponents Of re-
vised regulation most Is Tugwell's
insistence on grading Of foodstuffs
as q protection OF the buying pub
lie. The highly successful expert
ence Of Canada on these lines Is
anathema TO some manufacturers.
They contend that the consumer
would get in the habit of asking
for Grade "A" soup or whatnnt
without regard TO the lakeland this
would knock certain advertising
claims square III the head.
Tugwell says that manufacturers
can continue TO attract sales with
truthful advertising even though
competing products are given the
same federal grading. He says the
advertiser viii always bet a sales
break over the non-advertiser. He
points out that the identical argu-
ment advanced when the original
Wiley food and drug act was up
years ago, yet the law proved to be
a rich boon TO honest manufacturers.
But meanwhile Tugwell finds him
self In q tough spot. He goes 10 rat
through Copeland or not at all. The
food and drug lobby here Is laugh
ing in It's sleeve and right out In the
open.
Loud-At Federal Alchohol Con-
troll Administration headquarters the
distillers. brewers and wine growers
are getting jitterish. At this writ
ing there Is every indication FACA
is about to revive some Of DR.. Wiley's
ideas and impose them On liquor
advertising.
The other day FACA had a hear
ing on the subject that was not
without It's humorous aspects. "A
manufacturer OF domestic cham
payne was demanding action against
the hotels OF the country. He said
some Of the leading hostelries. which
made a speciality Of champagne
cocktails and which had been among
his most important customers, sud-
denly cancelled their orders. This
manufacturer claimed an inveSttga-
ton revealed the hotels we're using
carbonated cider at IS cents a gal
Ion instead Of champagne, and he
wanted protection In a hurry.
As he sat down, an importer oil
champagne arose and inquired
whether the domestic producer
would be willing To have his stuff
advertised as such when II went
into hotel cocktails. He pointed out
vigorously that Champagne" was
a protected name for the e~fferves-
cent wine coming from a particular
section OF France. Everywhere but
in the United States, he said, by
specific agreement the name can
not be applied To a domestic wine.
But FACA officials are more
concerned about the grandilOquent
claims certain diStillers and brewers
are ~broadcasting for their Whistles
and beers. A disarmament agree.
ment looms for the copy-writing
sharps.
Danger - II the Liberty League
becomes bumptious during the CON-
ing session Il win invite a lot Of
trouble. New Deal Congressman
of the 1907 brand r ready to put
II through the hoops with investi-
CATION OF the stock holdings OF
league members. publicity OF con-
tributions. and an effort To sub
ject the League TO the Corrupt
Pactices act, which requires de-
tailed reports Of receipts and ex-
penditures.
Both parties are Jealous of the
leagues campaign. which is said %
contain 100000.
Thus far Manager Jouett ShouSe
has avoided action which would
stamp the league as a political
committee" thus subiecting IL 70
the Corrupt Practices act.
Money--This being Thanksgiv-
inc Day. should you look at the
chart showing fluctuations IN cur
rency circulation YOU would find
the figures up. A day 0r so from
now they viii fall off and remain
down until Just before Christmas
when the Yuletide shopping rush
brings 1t to the highest point Of the
year.
Volume OF money In circulation
follows an amazingly orderly course.
After Christmas IL will slump un-
Il, the January clearance sales pull
IL I'D again. he next skyward
trend will be found around Wash
ington's Birthday. Follows there
after the women's buying spree Of
SprinR clothes Easter. with heavy
sales or flowers. candy and greeting
cards produces a noticeable in
crease. Then comes Decoration
Day. followed by another downturn
1870 49, n4k - FssF~s nmA fnw~un