The Hardin tribune-herald. [volume] (Hardin, Mont.) 1925-1973, 1934-02-09
CHEVROLET INACGURATES
A NEW AUTO SALES POLICY
Hereafter the Purchaser Will Be
Quoted Full Cost of Car in
Front OF His Door.

AVI1 "a 80
Detroit, Mich, Jan. ga new
automobile merchandising policy
whereby the purchaser will be ap-
prlseo of the full cost OF his auto
nuolle, delivered in front Of his
door, rather than having to rely
Oh amolguous Fl. o. B." prices,
has been announced here as ef-
lective Immediately in the entire
Chevrolet organization by William
E. Holler, general sales manager
OF the company.
A campaign is now being
launched among dealers and re-
tail statesmen in all parts of the
United States instructing them in
the new policy and apprising them
of the suggested delivered price to
be quoted in their respective COM
munitieS.
We are going to take the blind
ers off the order blank" MI. Hol-
Ter stated. We are going to let
everybody know exactly how much
their cars will cost them delivered
in front of their doors. We are
going to show exactly what makes
up the difference between the list,
Of F. o. B. price and the final de-
livered cost
, Mi. Holler announced the new
merchandising plan at his Detroit
headquarters following his return
from the New York Automobile
Show, where final arrangements
on the new policy were perfected.
AS an instance of what the new
procedure means to car buyers,
MI. Hcller pointed out that while
list prices on the company's new
1884 models average seventy dol
lars higher than in 1888. the ac-
tual increase in cost to the pur-
chaser in New York is only forty
dollars. While the list, or F. O. B.
price, throughout the United
States averages fourteen percent
above 1888, the delivered cost ac-
tually average only eight percent
higher.
Il am confident" said Mr. Hol-
Ter. that this plan will enable us
to deliver automobiles all over the
: country at a lower price to the
purchaser than any other make of
volume car"
The nationwide program of
Chevrolet dealers to deliver cars at
the lowest cost to the customer is
based on giving the buyer an hon.
est value for every dollar spent,
Mr.. Holler pointed out.
After ALL, he said. 1.-The man
who buys an automobile wants to
know how much his car will cost
him standing in front of his
home. Hereafter our statesmen are
going to quote him that figure
only. He will thus be spared the
unpleasantness of discovering that
the ultimate cost was considerably
above his first expectations.
Needless to say, this new mer-
chandising policy was made pos
sible only through the whole
hearted cooperation of our 10000
dealers. They have been quick to
concur with our opinion that the
new policy is fundamentally right
and that we will have the sup
port of the public as soon as they
recognize our aims"
Mr.. Holler voiced enthusiasm
over the prospects of his company
for this year. "We introduced our
1884 models early this month, he
said, "at 100 special exhibits all
over the country-to a most in
terested and responsive public. At
the close of the first week our
statesmen had booked 10000 bona
fide orders for immediate delivery.
1.-The fine response of the public
in terms of orders will insure the
day and night operation of our
plants for many months to come
america is coming back fast
There is no doubt about it. More
indications even than attendance
and sales figures at the New York
Automobile Show and our own
local shows is the changed atti-
tude of people-visitors and auto
mobile men both. At the shows
attended. almost a carnival spirit
prevailed. There was more enthus-
lasm. more of a "go forward" feel
ing, than at any show since 1928
We are coming back and the
means by which it is being &C
complished is much less import
ant than the fact itself"
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