The Waterbury Democrat., 1934-09-22
SCHENLEY AGENTS
 MEET IN BOSTON
Over z5O Distributors Gathering at C0pley-
 Plaza for COnfab

Boston, September 21 = Move than 250 distributors, wholesalers and salesmen from all parts of New England will attend a meet ing today at the Copley Plaza hotel to. discuss conditions in the liquor industry. The meeting is being held under the sponsorshtf of Schenley Products Company. distiliers of Golden Wedding. May flower and other famous whiskies
 At this meeting the new Golden Wedding package will be intro duced for the first time. Under the recently promulgated regula- tions of the Federal Alcohol Con- trol Administration. 1t is now possible for the. first time to give the weighted average age of whiskey, in addition to the age of the youngest whiskey in blend.
 "The average age of Golden Wedding is four years old" accord ing to Maurice Mermey, Scheniey,s advertising director. Tn produc- ing a choice blend of this average age. we have drawn upon our reserve stocks of fine whiskies. By blending straight whiskey with straight whiskey n Golden we'd ding is all whiskey - we have been able to produce a blend that is rich, full-bodied and mellow"
 Among those who will attend the meeting will be:
 VI. E. Carey, treasurer and gem erai manager of Schenley Distribu- tors of New England. Inc; Lester F. Jocobi, vice-president of Schenley Products Company, New York. etaoishrdu New York; W. s. Chosley. J. A: Sheridan and, Julius Sack os Schenley Products Company. New York; John Schominger of Edly and Fisher, Inc, Providence, K. l.; J. T. and A. A. Shea, of Liberty Wholesale Beverage Company. Springfield; Norman and Saul Scharfman of New England Gro cers Supply Company, Worcester: John F. Barry. John Mulligan and Daniel Leary of Diamond Bottling Corporation, Waterbury, Conn: John R. O'Callaghan ana Shirley Race of Old Customs House Liquors. Inc, Boston. Mass
 Discussing conditions in the ih- dustry, Mfr Norway said:
 Tt was to be expected that the industry would take some time before it could get on the orderly basis of other long-established in. dustries. After all. repeal brought into being giant. rather than "h infant.
 "The liauor industry is today contributing it's share of taxes to inc Federal and State as govern ments. That there are still boot leggers who are cheating the gov ernment, as we'll as the puonc' cannot be denied; but 1t IS to ne hoped that the splendid efforts oi public officials. from Secretary or the Treasury Morgenthau down. will result in the eventual elim- ination of this illicit business.
 'It can be said without fear of contradiction that the whiskey which is today being sold by repiit. able distillers is better than the product which was available fn pre- prohibition times. Althoush blends were in disrepute during tne early days of repeal due to pupi,c misunderstanding and misinlorma. tion, the better blends whicn are now available to the discriminating purchaser are worthy prooucts:; Never before prohibition was !! poss:ble to get a blend. the average age of which was four years old. Now. the public can have it. thanks to the far-sightedness of reputable distiilers who maintained all dur- ing prohibition quantities of whiskies in United States govern mept warehouses. These are now as much as 2 years old. and they are being used in Golden we'd ding." ,.