Imperial Valley press., 1934-01-29

The automobile industry has
shown its faith in industrial recov-
cry by expenditures amounting to
millions of dollars in introducing
new models to the public at the
New York, Cleveland and other
shows" H. G. Mock, general sales
manager of the Plymouth Motor
Corporation, told Cleveland indus
trial leaders recently.
The automobile industry is a
shining example of what can be
accomplished under our existing
system,'' Mock said. 1T has ad-
vanced in two decades from MOTH
ing to the largest of America S in
dustries. Through weekly reports
it has kept output almost exactly in
line with demand. 1t has been fin
anced largely out of earnings and
has an insignificant bonded indebt-
edness.
"It has paid better wages, it has
developed concerns to give consum-
er credit and has made enormous
progress in engineering and equal
progress in manufacturing
Each year the automobile indus
try offers the consumer better pro-
ducts for less money. The industry
has developed parts and accessory
companies which specialize in GER
tain parts. The industry has paid
dividends to stockholders. 1t has eS-
tablished a nation wide network of
dealer and repair shops.
The automobile industry has
stimulated the petroleum industry
so that fuel is available everywhere.
1t has enlarged trading areas, TAX
en- the people out of congested
areas into the suburbs, helped the
farmer market his crops and aided
the schools of the country so that
better educational facilities are
available to all the youth of the
country.
1.-The automobile industry fur
ther, has asked no favorS and still
is one of the most heavily taxed of
all the nations businesses. Some
II per cent of all taxes paid to gov
ernmental agencies are paid by
those in the automotive industry,
and those who use its products.
Once again, the engineer is in
the spotlight and through advanced
design in the construction of motor
vehicles has made it possible for
the public to buy more comfort,
convenience and economy in their
( individual transportation.
New Era Arrives
4" New designs which begin to sug-
gest the bodies of airplanes and
the marked tendency toward stream
lining indicate definitely a trend
toward an entirely new era in the
use of motor vehicles in this coun-
try.
'The automobile has reached
another stage of its evolution, and
every indication points that 1884
will be the turning point.
Probably the most outstanding
| development during the New York
Automobile Show was the public in
terest manifested in the opening
/ days of the New York Show-a ma
tional affair-and the birthday of
I the New York Automobile Show
showed 112 per cent gain in paid
admissions over one year ago, and
a 8 per cent gain in the entire his
tory Of national automobile shows
in which this 1884 is the 34tho.
Mock stated that whereas the
entire industry was showing a re-
newed hope and had high expect
ancy for the coming year, he wa'
better able to Judge the possibility
of business in 1884 from the exper.
fence of his own company. who a,
of today had on hand over 10000
firm orders for immediate ship.
ment.
The estimated number of car
that will be scrapped in 1884 is ex.
pected to be well over three mil.
/ lion,' he continued. "This. to-
gether with the fact that there are
millions of boys and girls who have
not yet become Of age, all of whom
are intensely interested in modern
transportation, augers well for the