The daily worker. [volume] (Chicago, Ill.) 1924-1958, 1934-10-22

What we speak of generally as
the "women's magazines" are in &C
tuality mediums for exploiting the
masses, Of women directly and men
indirectly, they are owned and
operated by men and their families.
carrying advertising OF products Of
factories also generally owned and
run by men; even the editorial
boards Of these "womens" magazines
are mainly men. as you can see by
looking at the lists.
All this is quite natural in
society based on exploitation and
private property, wherein women are
relegated to subordinate position
in life; equally naturally, the prime
object OF these magazines will be
to preserve this state of affairs
intact, so that profits may continue
for the dynasties of publishers and
advertisers. To this end, gorgeous
pictures Of luscious babies and
beautiful women are blaZoned on
the covers of the periodicals as bait
to induce women to swallow the re-
dictionary contents.
AS U. S. capitalism develops fas-
cist methods, these magazines must
trot along to the right The Pic
torial Review is making great speed
in this direction. The series OF ar
ticles 1t has been running on the
Battle for the Babies" in various
countries, has served as vehicle
to put across insidious propaganda
against Communism and for Fas-
cism.
After the Introductory article on
conditions in the U. s., the next
three countries taken up were-of
course! Russia, Germany, and
Italy Why these particular three
first? A comparison of the articles
answers the question. The tract on
Russia, while reporting pretty truth
fully the maternity insurance,
creche, clinic, and such systems.
took many sly dig at Russia and
Communism. The article on Ger
many-incidentally the three editors
Of the magazine are Theodore Won
Ziekursch. Helen Duer Miller, and
Morgan Stinemetz-was a glowing
account of Hitler's fatherly love,
whooping it up to the skies for Der
Fuhrer.
"Mussolini's Battle for the Babies"
in the October issue is a fit COM
panion for that article. To anyone
even slightly familiar with condi-
lions for the masses in Fascist Italy
the article is monstrous piece of
Stiffness, consisting mainly of raph-
sodic. sentimental description of the
delightful life Of the babies in the
large prize" families specially
awarded gifts of thousand lire
and house in the country.
These lines must be pointed out
But do not blame Mussolini. He
is facing a world wide slump in the
baby market. Birthrates are fall
ing all over the world" What
shameless. unauthorized, wholesale
lying The Review" itself already
pointed out that the birthrate in
Russia is, rising" alarmingly" to
these fascists.
There's a laugh too. els Mus
solini discouraged" On spite Of
all his speeches and prizes the birth
rate goes merrily down. "Quite
the contrary The worse the out
look the harder the fights That's
the kind of man he is" (Whoops,
my dearD ITO each Of the 1929
couples he himself made personal
gift of an envelope containing 500
lire, an insurance policy paid up for
six months, and his photograph
with a quotation from his speeches
on dwindling births and decaying
empires"
Uppercrust writer's make a prac-
tice of Jumping together Hitler
Mussolini. and Stain as three die
tators," 50 We tried to picture Stain
handing his photo 10 newiyweds