Evening star., 1934-12-16
Inside
the
Studios
Opportunities in Radio
Likened to Chances
at Dice.
BY PETER DIXON.

The magazine liked the article
anyway, 1t was printed-and ther
my troubles started. The impression
was created that I held the golden
key and knew all the magic words
for radio success. So some 321 folk,
who had decided to become radio
stars wrote to me and all of them
practically said, MY fate is in youl
hands; please arrange for an audi.
ton Immediately"
There are opportunities in radio
and II you know Of good crap game
there are opportunities there. too
Radio, like any other branch of the
amusement business, is just a great
though more or less legitimate, gam
bling game. There are actually hun
dreds of potential stars, more talented
and more entertaining than many oi
the people now on the air, who cant
get past the addition stage. There
are programs and program ideas tina!
are as near perfect as human clever
ness can make them-but, for many
reasons, they aren't available to lis
teners. And. at the same time, there
| are programs on the air today with
no more excuse for existence than
an indication Of temporary insanity
on the part of the sponsor.
| There is no rhyme nor reason for
lots of things on the air and not
| always enough rhythm. One never
knows when an unknown will become
famous and when one does one
| sometimes wonders why!
The advantage of roulette or craps
over radio is that no one says, We'll
take your name and address and let
you know"-if you roll q seven.
lHOPE it is true that Bea Lille starts
i i radio series from N. B. c. the
night of January Also
j hope that by the time you read this
there will be an official announce
ment that Ray Perkins will be mas
ter OF ceremonies on a new amateur
night program The Romberg-
Phelps program will continue until
the tulips bloom. Here's hope that
the tulips will have late season
|. Roxy will take Vicki Chase
and Herbert Kingsly along with him
when he opens his stage show in
Philadelphia . They had to close
Revenge With Music" hit musical
show. because Capt. Henry Charles
Winninger smashed an ankle and
had to work on crutches. It'll re-
open in another week. Some
idea of the popularity of Buck Rogers
may be gained by looking over the
toy counters. There are more than
a dozen different Buck Rogers toys
and books on sale this season =.
When you hear the chatter Of a
radio spark gap or telegraph clicker
in a broadcast don't try TO translate
the dots and dashes because they
don't mean anything Against the
rules to broadcast actual code mes
sages An orchestra directed
by Victor Arden-remember Gilman
and Arden?-and with Gladys Baxter
as soloist, will be featured in c. B. S.
series starting January S.
n B. S. will send special program
~ to Sweden Tuesday. Among the
prominent Scandinavians who will per-
form will be Jerry Cooper, the Boswell
Sisters. Frank Mum, Annette Han
shaw, Vivienne Segal, Emery Deutsch
Pat Kennedy, Oliver Smith and Alex
ander Semmler There is report that
the Opera Guild-a radio success by
the way-will do Carmen" in January
and probably some Of the colorful Rus
sian operas. I'd like to hear "Sadko.'
WHEN Irwin S. Cobb returns late
w this month he'll read several OF
the cocktail recipes from his cocktail
recipe book in special broadcast g..
Lenie Hayton has a new interest-a
cocker spaniel. Hayton has high am
bitions for the spaniel: when he can
bark in rhythm to any tempo Hayton
considers he'll be ready for a radio
debut Sarita rebroadcasts her
radio dance solos with Del Campo from
the Hotel Roosevelt to stations in Latin
America thrice weekly via short wave
=. Bob Grants opening at the Beach
and Tennis Club in Miami has been
set for December "a Paul Keast
after a fling in vaudeville, returns to
the air via NBC Reggie Childs
celebrates his tenth year as a bands
man Saturday, December 20.
THE pert young Mitzi Green is to
i stay in New York for radio. Pat
Padget and Pick Malone wrote
their own script for the short they
just completed for Paramount last
week. Dwight Fiske has been dropped
from the Intimate Revue program. q. i.
Dot. Kay and EN- and Ray Heatherton
are singing with Jack Denny Orches-
ira. The Mills Brothers broke their
Jump back to New York with a week
in Pittsburgh. The tennis champion
of Spokane in 1929. Bob Crosby, keeps
fit by playing hand ball every day at
the New York Athletic Club. Helen
Ward has been signed by Benny Good
man as his torch singer on that three
hour Let's Dance" program. .Enric
Madriguera's latest dance composition,
"The Norman" pays tribute to Ethel
Norman. AT the instigation Of some
body or other the Cincinnati orchestra
leaders voted to pick the best Of New
York's orchestras. According to Gin
cinnati standards, Glenn Gray's Casa
Iona Orchestra ranks first and Guy
Lombardo second B. A. Rolfe
will contribute to the holiday gayety
Christmas morning with an eye-opener
broadcast from to o'clock. Johnny
Green featured his own music
throughout the new Paramount short
he and his Columbia Broadcasting
System Band have just finished. In
cluded in it is a performance Of his
latest What Now?"
Mrs. Elsie S. Robinson, reelected, sec
A. I1$ll u = g = Iai