Milford chronicle., 1934-01-26
GROCERY FIRM
HIS BIRTHDAY
43 YEARS OLD
This Week Exciting Time For Food Buyers
At American Stores Anniversary Sale
CELEBRATING LONG RECORD OF PUBLIC SERVICE

The fOrty-third anniversary of the
American Stores Company is beins
celebrated throughout the organiza-
tion in gala manner. with gigantic
birthday party, featuring unusually
attractive values for every food hay
er.
For weeks the buyers and 0thcl
departments in the company have
been concentrating on the prcpard-
tion for the great celebration. Every
effort has been made to prepare all
the desirable features and have them
ready to welcome the customers to
the biggest anniversary celebration
in the history of the business.
This is really a party for the Gus
toners, although it marks the cnin-
pany's birthday. Throughout the ell
tire system of stores many we'll
known quality foods are heinz ica-
tured and extra attractive values Of
fered to millions of homckccpCrs
with an invitation to come Ia the
festival and take home their share
of the sparkling array that makes
this a gala affair for every food bud
get, large or small. birthdays are
exciting times, and all can join in
this marvellous celebration, as each
department surpasscs past pcrfor-
mances with tempting displays of
appetizing foods.
FOrty-threc years Of public service
have also been forty-thrcc years of
high quality standards, fair dcalinS.
courtesy and service. On these cor
nerstones-a solid foundation the
business has steadily progressed
forward year after year.
The passing of each birthday has
marked new improvements in the
business, better methods of handling
and selling foods, introduction OF en-
tirely new products and improve
ment i'm others. New methods of can
ming, packing and transportation
have resulted in an increase of quail
ity, freshness and flavor in many of
the products you buy today Adli-
tiOns of stores. warehouses, lakcricS.
trucks. mechanical departments and
employees have all added to tho
growth of the company. so thai il
now serves thousands and thousands
Of food buyers i'm Pennsylvania. New
Jersey, Delaware. Maryland. Virgin
gia. West Virginia. New York and
the District of columbia.
Much money has hccn spent hy
the company i'm seeking ways In i'm
prove their products and services.
A laboratory is kept constantly busy
analysing. testing. experimenting
and finding out secrets hitherto un-
disclosed about foods and how they
can be prepared
Very few food companies main
tain as complete Il manutaCtnrinS
plant as the American Stores Com- Z
pany. In this up-to-datc wonder
place, they prepare many of their /
Asco and other brands of foods T,
Careful supervision of preparation (,
in addition to the most strict care in :
selection of high quality ingredients. 2
account for the wide popularity Of .
these products.
One of the parts of the high quail
ity standards Tigidly enforced by the |
Asco Company is the kitchen and .
laboratory testing of foods before
they are offered for sale TO the pub
lie.
Folks Drove iOr Miles to First store
Back in the first years of the bus
mess when the first store was open
ed in 1891. on South Second Street,
in Philadelphia. people drove in
horse and wagon or buggy for miles
to this store News of the remark
able values Obtainable there travel
ed fast. even in those days Of re-
stricted communication. and the
fame of this food purveyor grew as
did the business grow year by year
Some folks who were among the
first customers of the budding com
pany can still remember their first
visit to the store, even though they
have made thousands of visits since
and are still customers. Children and
of the first-ycar GUS
toners are also being served with
Asco products today.
Very few people have to travel
my lengthy distance to day to reach
IN Asco store. These food centers
ire strategically located in the most
spot to serve each
A few blocks at the