davidaulloa/AmericanStories huggingface dataset:
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01
MONDAY

i.6o-s.srHsy's orehss,rs MEG wEsg
BOY Scout program fc ,isC VIZ u =
AZ PeaFce and gang Mo- VIZ
ION M.r NBC wEAF.
5o-Raffer Riders lNBCl WAY
slas.as Lsey .NBc. VIZ, v,,.o
Gordon pave and Bunny 'CBsl
i Mas0 STAMP elus ovBci wEAF
Bacx Pozers icBsl wABc
s.is-Bohsy Bsnson and sunny Jim
. IS S. ANY 5sno ,wBcl VIZ
MvsieF.ons Island ,NBcl WEASEsc
s5o-NsEs DAVIS orchestra 'NBC'
Tie fsaaaor Chs wABc
5.fs-LoweN Thomas lNBCt We.
Nles Lgcas PLAYERS @no orchestra
s.oo-h157 n hsaz cRc, VIZ,
ets-3-.t pIal1 B.I Chs wABc
Plantation Echoes .NBCt W.
Gene and Glea.lnl, = 1NB &C. WEAk
''''- r Fs ID D as 'NBcI VIZ.
eerenaders Chs WABC.
s.s5-Dzngerous Parable lNBCl VIZ
H7ake Carter lCBSl WABC.
7soo-ssr x Dsys snd Nights fCBsi
H.m5er.s orchestra fNBCl wEAF.
jan CAREERS orchestra 'NBC'
7is-Ed~la {. Hill fcBs, wABC.
750-John Charles Inomas Faster
nacs's orchestra icBSl WABC.
Quartet lNBCl WIZ.
C0-Rcsa Ponselle and kostelanetE or
chestra CHS WABC.
Cvnsies fSBCl WEAF
Minstrel Show lNBCI VIZ:
s.50-Joc Cook. Don Novls voorhees, or
cnertra iNBCi WEAP.
The By SHOW Gertrude Niesen
lCBsl WABC.
Princess pat players rNBcl VIZ
9-00-Wavne Kings orchestra tCBSl
concert orchestra EBcl VIZ
s.50-Deutsch's orchestra fCBSl WABC.
Ihe o-her Americans tNBCi
9.4s-Dsmocrat-R Republican series tNBc,
Doctors. Dollars and Disease CCBsl
WABC.
Madriguera's orchestra
J c'PT Cooper lcBsi wABc.
I0-t=Cene and Glenn lEBCf WJAQ
10 .30-H0rs orchestra lNBCl MEAF-
Concert fNBCl WTMJ
Ghep Field orchestra fNBCl VIZ
l0,f5-Enoch Lights orchestra tCBSi
ll-0o-RlsSo's orchestra fcBsl wABc.
Johnsons orchestra lNBCi WEAF.
Weeks orchestra tNBCl WIZ.
SOL Kavelln's orchestra IcBsi
SENS orchestra oNBcl WIZ.
Ar Kassels orchestra tNBcl
WEAF.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01
insult TRIAL WILL
START TOMORROW
Former Utility Car Facing
Greatest Test of Life.

By United Press
CHICAGO, Oct. samuel insult
prepared today with all Of the driv-
ing vigor which made him a mod
ern Croesus for the greatest test of
his life.
Tomorrow he will go on trial on
federal charges of using the mails
to defraud thousands OF investors,
most of them buyers OF two or three
shares of stock. of S143 100000,
Testimony and evidence Of the
trial are expected to consume weeks
of time and delve into the intri-
cate finances of seventy-five cor
porationS.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01
EXCHANGE CLUB
OFFICERS TO Be
NAMED FRIDAY
E. TemperIey and Dr.. King
Head Rival States of
Candidates.

A contest between two states Of
candidates for Exchange Club Of
fcials will be settled at the annual
election next Friday night in the
Washington.
A second slate has been placed
in nomination by a committee head
ed by DR.. william F. King.
Nominees on the Better Times"
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01
Tonight's Radio Excursion

e.50-Jimms Arlen baritone and Larry
Greuter sccoTcionist.
e.o0-Galaxy OF stars fNBCl
9.i5-EeEs flashes
s20-Live stock reports.
harioteers-spirltuaI singers.
$3.50 be announces.
io.00-Morning Hiltes
l0.50-MeTrV MadcapS.
10 Seine
lI.0o-Bob Albright and Chas- WAYNE.
songs and stories.
Ii.iS-River. weather and market reports.
II .20-Livestock reports.
International Farm and Home tNBCl
P NJ
Il .30-Gene BurchelFs dance orchestra.
y $50 be announced.
I .00-Ohfo School of the Air.
? .00-Ma Perkins
2.l5Buddv Ransom. vocalist.
$50" Song of the Citv'' Dramatic.
2.45-Business news.
3.G0-Blue Room Echoes.
3.30-Singing Ladv tNBCl.
3.z5-Monkev Hollow
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01

slate are Edwin E. Temperley. for
president; Paul Buchanan. first
vice-president: Ben Roberts. second
vice-president; Milton w. Mangus,
third president. and Halford w,
Rowland, Thomas B. Huestis and j.
P. Edmison. board of control.
Candidates on the Blue and
Gold" slate. nominated last week
are Clarence F. Merren, for presi-
dent: Elmer r. Bertsch, first vice
president: Harry " Wenger, second
vice-president: Edward c. w john
son. third vice president, and Mark
w. Pangborn. Ira c. Strohm and DR..
E. o. Olvis, board Of control.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01
ROCK ISLAND ARSENAL
OFFICER TO TALK HERE
Army Men to BE Guests at s. 4. E..
Meeting Thursday.

Army men stationed at Fl. Ben
Jamin Harrison and reserve corps
and national guard officers will be
special guests Thursday night al
the Athenaeum. when Major L. H.
Campbell. ordnance department, U.
S A. Rock Island Arsenal. will
speak before the Indiana Section of
the Society Of Automotive En-
gineers.
Major Campbell's address. which
will be accompanied by moving pic
lures. will explain the automotive
development in the army.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01
OCT. l, 1894
Ruptured Men Get
$3.50 Truss Free
Pay No Money-Now or Ever, for
This Truss

Kansas City. Mo.-A newer rup-
ture method developed by a doctor
is so successful he offers to give
every ruptured man or woman who
tries it. a $3.50 truss free. It does
away with leg straps. elastic belts.
binding springs and harsh pads.
After using it. many have reported
their ruptures better. often Il
very short time. Others say they
no longer need any support. The
doctor offers 10 send mis- method on
so days trial and will send the S350
truss free with II. IL the method does
not help your rupture return II and
keep the $3.50 truss for your trouble.
II you are ruptured Just write nr.
Kaiser s2S7 Koch Bldg. 2eO6 Main St,
Kansas City. No. for his trial offer.
advertisement.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01
K. of c. to Omen FAN Season

The Knights of Columbus will
open their fall season with Dis
covery day dance Oct. II in their
auditorium, 1905 North Delaware
street. 1t will be a novelty dance to
which members may invite their
friends.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01

Fermor s. Cannon president OF the
Raiiroadmen's Building and Loan Asso-
citation. will be the guest speaker on the
This Week in indianapolis" program
presented by the Indianapolis conven-
ton and publicity bureau at s:l5 p m
Monday. over WKBF.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01

s59-Singing Lady fNBCl.
4s5-LoWel Thomas fNBCl.
o0-Music ~ Dirsro.
$3.50 be announced.
3 5o-Bob Nevhal
5 s5-LoWeu Thomas iNBC1.
3 .0o-Amos n ANDY fNBCi.
s 50-Paul pierso7 orchestra.
z5-DanFerous Paradise lEBCl.
7-o0-Jan CARRIERS orchestra fNBCl
: 7o-Henrv ThieS orchestra.
8 .o0-Wierer Ministries iNBCt
s0-House Party fNBC1
s.s5-HowaTd Golf violinist and string
ensemble.
93o-Crosiev Follies orchestra anc
vocalists dramatic skit
10 0D-NeWs flashes.
lQ-oS-Cintt. Conservatory OF MUSIC
l0-30-Castle Far morcnestFe.
u .n0-Cestle Farm orchestra.
II -30-Dauce orchestra.
u .00-Moon River. organ and poems
II
Il s0-sign OF
TUESDAY
6 50-cheeri1 lNBcl.
7.00-Salt and Peanuts. harmony duo
7.l5-Doo Hall trio fSBCl.
730-Joe Emerson hvmns
7.45-Alien Prescott. the Wife saver
s.oo-ArtRur Chandler Jr. organist.
a.I5-Clsra, La and En- iNBCl.
o.30-Msil bag.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01
WKBF (1400) Indianapolis
indianapolis Broadeasting. Incl
MONDAY

p NJ
4.00-AI Pearce and his gang (NBc).
f.l5-Jackie Heller iNBCl.
4-30-Rose Room Melodies.
4.45-Afternoon Melodies.
5.o0-Knothole Gang.
5-f0-Where TO 80 IN Indianapolis.
5-l5-Marott concert.
5.30-Program chat.
5.35-Charlie Davis orchestra tNBCl.
5.45-Little Orphan Annie tNBC).
6-00-Gould and Shelter (NBC).
6.l5-Gene and Glenn tNBCl.
6-30-Red Davis lNBCl.
6-45-Sports review
7.00-Jan CARRIER Supper Club (NBCl.
S.00-Musical Cocktail.
s-05-Democratic County Committee.
6.l5-Convention Bureau program.
30-Rhvthm and Harmony.
9.00-NBC Concert orchestra tNBC(.
9.30-The other Americas (NBC).
10 -00-NeWScaSter
1o-O5-Dannv Malone fNBC).
10.15-Don Bestor's orchestra fNBC).
10 30-Carl Hoffs orchestra tNBCl.
III 00-Johnnv Johnsons orchestra fNBCl
II 30-Art Kassell's orchestra (NBC).
Il .O0-AIidnight-Sign Of.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01
TUESDAY

A. NJ
7-00-PeD Club.
S00-Happv DAYS (CBSl.
g-00-Bul and Ginger (CBS).
9-I5-PrOfessOr Charles II. Walters.
9.30-NeWs sCBSl
9.35-Madison ensemble fCBS).
10 00-Pet program tCBSl.
l0.f5-U. S. Navy band tCBS).
10 .30-Do-Re-Mi (CBSl.
10.45-HOmemaker's hour.
l1-15-COnnie Gates fCBSl.
Il -30-Hoosier Farm Circle
Il .00-NoOn-Just Plain Bill (CBS).
p N
l2.I5-George Hall orchestra (CBS).
Il .30-Esther Velas orchestra (CBS).
12.45-Pat Kennedy with Art Kasseu or
chestra fCBSl-
1.o0-Eton Bows fCBS).
1.15-Orientale iCBSl.
1.30-Artist Recital tCBS).
2,00-Metropolitan Parade fCBSl.
2.30-Ann Leaf at the organ (CBS).
3-00-Poetic Strings (CBSD.
3.3O-Dick Messner orchestra (CBS).
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01

the of the PEOPLES OUTFIT
shifting another OLD LANDMARK
beginning the c
reodng home be rushed to completion
great building Washington and Capitol doors west
There we start nothing the New
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01

The result is: Present store and colossal warehouse
filled to overhOwing with carefully selected Furni-
ture, Floor Coverings, House Furnishings, Stoves,
Heaters Ranges, etc., things FOR NOW!
This great stOck-a whole seasons run including
goods on order or in transit, must be disposed of in
the brief period necessary for remOdeling the big
building We propose to do it with PRICES!
excepons-he items merchandise which
price Quckstep Everything Else
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01
TUESDAY

A. n
6.30-NorninE Devotions
6f5-The Temple of the Air.
7-o0-Musical Clock.
00-Breakfast Club fNBC).
q-00-ROse Room Melodies.
9.15-Castles of Romance (NBC).
9-25-NeWsCas ter.
9.30-Morning Parade CNBC.
l0.o0-The HOnevmooners tNBCl.
10.l5-Tonv WOns iNBCl
I0.30-Melody Mixers tNBCl.
IL -00-FIelos and Hall (NBCl.
11-15-Mcrrv Macs fNBCl.
ll-70-Farm and Home hour tNBC).
?. NJ
l2.30-Ideal reporter.
Il -45-To be announced.
I 0o-NcWCaster.
I.05-Crosscuts from Log Of Day (NBCl
1-30-Walter Hickman
. 00-Ma Perkins fNBCl.
2-l5-The WiSeman tNBCl.
1.20-Nusic Magic lNBCl.
2 .00-ChicS Webb's orchestra (NBCl.
3.30-Paimer Clark's orchestra tNBCl.
WLW (700) Cincinnati
MONDAY
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01
WFBM Q23O) indianapolis


MONDAY
p II
f.00-Film flashes
4.i5-Tea Time tunes
s.s5-Tom Baker iCBSl.
5.00-VicwinE the news.
5-i5-Eddie and Jack.
5-3Q-Circle Melodies.
4S-Sparerlbs.
s .so-Tonight on the Air.
5.55-News lCBSl.
00-BonemlanS.
625-PolItical speaker
6 30-Buck Rogers lCBSl.
6 f5-BOhemians.
7.00-Bar-X DAYS and Nights lCBSl.
T-15-Edwin c. Hill lCBSl.
770-Radlo hour fCBSl.
93n-The Big Show lCBSl.
2 o0-Screnaoe fCBSt.
30-Gvpsv Violin tCBSl
9.f5-Dr G. Bromley OMAN.
l0-00-Mvrt and Marge tCBSl.
i0-15-HaWalians.
lo-30-Leon Belasco orchestra fCBSD.
10 f5-Enoch Light orchestra tCBSi.
II -o0-Danuv Russo orchestral tCBSl
II .30-CcorEe Hall orchestra (CBSl.
Il CO. MlduiEht-SiCn of.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01

Negotiations for our lease on the big corner build
ing strung out all summer-sO we bought as usual
in July and since July, for Fall
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-10-01

TRY a WANT AID IN THE TIMES.
The Waterbury Democrat., 1934-10-09
County Jails Going?

The report Of the Commission on JallS, which includes in it's membership John H. Goss of this city, on the pending purchase of site for jail farm in the town of Glastonbury along the Connecticut river is step towards an accomplishment to which several far-thinling individuals of Connecticut have contributed their best ef- forts. Creation of jail farm is but one step in a program which calls for the eventual abolition of the county jail sys- tenn of detention.
 Perhaps its most fervid} disciple in our midst now is Chief Justice William M. Maltbie of the supreme court It was he who preached so convincingly the doctrine that the county jail of to-day was not pre- pairing it's inmates for further contact with society. It was he who urged on us from time to time the departure from the conventional mode of detalning men and women from all walks of life under circumstances which were certain not to correct, but to prolong their lives of mis- doing.
 The special commission, named by the 1883 Legislature, has acted to end the county jail system by the introduction of the. jail farm which already occupies some niche in our dentional life. We have the Long Lane farm for women. More recently we have the Osborn Prison farm in Enfield to which are committed for various agricultural pursuits prisoners from Wethersfeld. Other states have had particularly good results from jail farms There is no reason that Connecticut should not also, and at some saving to the state.
 The maintenance of our county jails to-day is quite an item. To bring each and every institution to point where they might be termed modernized would de- mand from the state such sum that even the hardest of legislators would be caused some trepidation. It is no secret that the present institutions are not ideal for the inmates betterment. Too often, as we said above, the prisoner leaves no better, no worse than when committed. Justice has failed. Society is worse off than before. If the jail farm can end some of these conditions we recommend many of them.
The Waterbury Democrat., 1934-10-09
A Book a Day
Tells Why '61 Was Our Great Tragedy
By BRUCE CAPTION

The Civil War was the greatest tragedy in American life, says His torian James Truslow Adams. Quite properly, then, he, gives his new book which analyses that con- fiict the title, Americas Trag- edy.'
 The essence of the tragedy, he says. was this: that in the south men developed society which placed its emphasis on human val ues, and not on mere getting and spending-but that force of cir cumstances tied this society to an institution, slavery, which inevit- ably had to be overthrown.
 Everything worked out wrong. If cotton gin and power loom had not been invented just when they were, slavery would probably have fallen of its own weight, long be- fore it became an issue" If nor thern abolitionists and southern fire-eaters had not spent 20 years infiaming passions, peaceable set clement could have taken place.
 If the rise of the cotton empire had not exactly paralleled the rise of northern industrialism, the clash between the two societies would not have been so direct and bitter.
 But nobody got a break. Force of circumstances compelled the south to wed itself more and more firm iy to slavery just at the time when world opinion was condemning slavery.
 It was Amcrlca's supreme trag- edy that the one section of the land which took a broad. humanis- tic view of human life had to bc the one which tied Itself to Q doomed institution.
 Mir Adams gives . truly excei- lent survey of the war and iis causes. flo suggests that the con- iiict left great bitterness, not 70 much because of battle and do. siruetion, as because Of the rant. ingg of the stay.at.homes. Hts book is . ilne summary of . tragic
 Published by seribnsr's. [, sells for ls. V
The Waterbury Democrat., 1934-10-09
The Change Is Evident

It is most apparent that republican can- didates for state and national offices have executed neat maneuver in the last ten days. They started their campaign with all the confidence in the world. Roosevelt was myth to them. The New Deal was something that the democrats had set up for them to knock down. The MIRA and the diverse other emergency measures and the corresponding bureaus were fine tar gets for republican marksmen.
 But something went wrong. The marksmen continued to hit the bulls eye or at least come within few inches of 1t. But nothing happened when this occurred. There was no roar of approval from the bleachers. The public had gone cold on the 2. o. D. attack. And it didn't take campaign managers long to realize that. As a result the dogs of war have been chained up at home and it is now wait ing game with the republicans waiting and praying that the democrats will make mistake that can be bounced on.
 On the other hand it is clear that the democrats have learned from the downfall of the republican attack on Roosevelt and his policies that their best weapon is one of attack. It must have been noticeable that Governor Cross ringing address ol Inst week was not one of beleaguered person. It was one of warrior storn- ing an entrenched position. And that's good sound reasoning. The republicans during the years that Governor Cross has been in office contributed an obstruction is program.
 As long as there is democratic gov ernor and republican Legislature in Connecticut the same thing will be true. And the answer is simple one. It is the one that President Roosevelt exploded when he came into office. This govern ment was not created for the few but for the many. We don't make laws to have them turned to purposes that result in the massing of power in few individuals and few mighty and far-flung corporations The great mass of people must have their day in government. That's why the demo- crats of the state stand in strategic posi- tion right now. They can show that Con- necticut government has been swayed not for the interests of all, but for the interests of few who continue to wield power be- hind the scenes of law-making and would continue to do so even under the present lineup of republican candidates.
The Waterbury Democrat., 1934-10-09

We don't see why Uncle Sam should expect such communities as Milford or Stratford to raise $150,000 with which to help defray costs of dredging the Housa- tonic river as far north as Derby. Yet that is what was demanded few years back when the proposition was first discussed. The government was to supply $300,OO0 for the work provided the towns mentioned weeks the idea has come to light and re- newed efforts are being made to interest the House and Rivers committee of the House and the Senate commerce commit tee in the scheme so much so that they might urge the War Department to pro- ceed with the task It would connect the mouth of the Naugatuck valley with the sea by water as it was once upon time.
The Waterbury Democrat., 1934-10-09
Radio vs Newspaper Advertisement

Much has been written relative to the respective merits of radio advertising as compared with that of newspapers. 10 date the newspapers are still first in the field, yet there are those who predict that but a very few years will find the radio field occupying that position. At present one mans guess is as good as another's, while ours perforce is that the newspaper can never be supplanted to the ultimate satisfaction of the advertiser.
 The why and wherefore of this more or less positive assertion can be best exemplified by little incident we ran across in respect to radio advertising recently. A merchant offered an excep- tional buy over the air on certain day with the additional service of delivery. He received one response from his aerial barrage, which we feel safe to predict, had it been advertised the same day in the newspapers would have run the number of sales on that special up materially.
 We cite this only as an instance of the relative value of radio and newspaper ad- vertising, especially in the local field. True, the national advertiser on the big net works gets good results, but not imme- diate, such as the local advertiser expects and has always received from newspaper advertising. The national advertiser knows this and uses the radio more to popularize his trade-name rather than to make any direct sales within a limited time.
 Thus it is we find certain nationally known advertisers offering entertainment year in and year out over the radio i'll behalf of good will, while the local adver- tiser is concerned with immediate reac- ton to advertising, such as he has always had from his newspaper. Furthermore, the cost of popularizing the advertiser ln the radio field is prohibitive for the average merchant as compared with the newspaper field. In the first place the newspaper furnishes the entertainment free of cost as it prints the same volume of news, features, etc, daily, regardless cf advertising volume. The radio adver- fIser has to pay for both his space on the air and entertainment as well. In word he must create his own atmosphere, or he fires his audience which Is after enter <>inment primarily.
 Eo Wc find in the final analysis radio
The Waterbury Democrat., 1934-10-09

accepted by every employer and every union.
 President Bill Green of the A. F. of l.. can not sign for all the affiliates of his organization. Likewise the National Manufac- turers association, the Chamber of Commerce, and other trade bodies, can not pledge their indi- vidual members.
 Each employer and each union will have to be pOlled-a job of no small magnitude.
 THE SENATOR
 Fifty-six years old, five feet, two inches tall, and with glis- !. tening diamond horseshoe in a hright red tie, Theodore G. Bilbo, the Mississippi wildcat" is preparing for another descent on Washington.
 His last appearance was as $6,0OO year newspaper clipper for the AAA.
 Bilbo wasn't much of a success as a clipper. But he did assemble quite a pile of newspaper poems. Collecting rhymes from papers is Bilbo's favorite hobby. {
 His next role in the capital will be that of United States senator. Having won the run-off nomina- ton from Senator Hubert D. Stephens, Bilbo's election Mo- vember is certain.
 Recently the little 1iaranguer was interviewed regarding his forthcoming role in the national arena.
 Are you. going to raise more hell than Huey Long, as you said you would in your campaign?"
 Say, am no fool I intend keeping absolutely silent for year."
 will you support the presi- dent?"
 "I';l be with him 100 per cent except when he goes counter to anything in my platform"
 Bilbo ran on platform of 27 blanks, each making an appeal to a different set of voters.
 What about your statement \ that you are going to have all of Stephens friends fired and set up a Mississippi colony in the . capltaI!''
 ''Let's not go into that. Now about Wall street -
 COUNTERFETTIG
 Counterfeiting, on the increase ever since New Deal currency was rushed through the presses, is keeping the secret service busy in Washington.
 On every government payday, several hundred thousand dollars of new money is put into circu- lation. And Altering into this is an alarming amount of counter felt.
 Most of it is so perfect an imitation that frequently it pass es through the hands of bank tellers before detected. Secret service operators suspect that the ring has employed several former engravers from the Bureau of Printing and Engrav- ing.
 That the treasury is tightening its grip on the counterfeiting op- erations, however, is indicated by the fact that rates on bogus money have dropped from 20 per cent to ten per cent. In other words the "passer" now pays only $100 for $1,00O of bogus bills where he once paid $200.
The Waterbury Democrat., 1934-10-09

advertising comes pretty high when com pared with that of newspaper, if the adver- tiser really wants to do good job by first building his audience and then selling it.. The newspaper has long established an audience before the advertiser ever appears in the picture. The good will is there and all he needs is the merchandise appeal. And as we said above, the radio has long way to travel, especially in the matter of quick turnover, before it can hope to pass the newspaper as medium for advertis- ing. The little incident of the radio spe- cial with the single response is conclusive evidence. The newspaper is still the advertisers best buy.