Evening star. [volume] (Washington, D.C.) 1854-1972, 1934-01-28
BY TIE RADIO EDITOR.

r. YOU believe the radio wiseacres,
there will be new third net
work" in the radio realm ere long,
country over.
No less than three such projects are
In contemplation now, but little bally-
hoo Is being used. This is in contrast
to the last such venture-that promoted
by Ed Wynn-which proved a complete
f1zzle after less than one months oper-
alton. The new network aspirantS ap-
parently want to profit by Wynn'S mis-
takes and are proceeding cautiously.
In radio circles, however, the new
projects are well known. As matter
Of fact, many independent stations and
no few on existing networks have been
propositioned by the promoters of the
new enterprises. The theory seems to
be that there is room for another net
work, at least covering the major cities
Of the country, since both of the exist
ing national chains are virtually sold
ming hours.
Two Of the three projects in view al
ready are maintaining network opera
tons on a limited scale. The General
Broadcasting System has been incor-
porated already and for the last two
months has been interC,, hanging pro-
grams among half-doze~ Eastern sta
lions, from New York to Washington
the same route covered by the ill-starred
Amalgamated venture, with the same
station outlets except from New York.
This network hopes to spread into the
West and South, and ultimately to be-
come a Nationwide chain> competitive
with National Broadcasting Co. and Co.
lunbia Broadcasting System.
The second operating network, now
IN the regional category, is that keyed
by Station WMCA, New York, now
half-dozen young millionaires on its
board. and former Gov. Smith as its
chairman. The executive head Is John
r. Adams Of New York. He has Just
returned from tour of stations in the
Middle West and talked network" ex-
pansion with them. At present the net
work Is feeding programs from New
York. to three or four New England
outlets.
The third enterprise, and the one
Tor which greatest hope is held, is that
fostered by George F. McClelland I'M
til recently executive vice president Of
the N. B. c. It was Mr.. McClelland
who conceived the idea Of the "spon-
sVcu pIOSIdul Ill 1879, Wien he was
manager Of WEAF, New York. and
who was mainly responsible for the
development of network broadcasting
when he established the N. B. c. in
1925. Mr.. McClelland has formed the
Broadcasting Stations Corporation, but
has not divulged any of his plans be-
yond saying that he hoped to have a
network on the air this Autumn, to be
operated on mutual basis with afil-
tated stations sharing in the profits
Lastly, thought is being given by sew
eral independent station operators to
the formation Of quality group" of
big stations serving large metropolitan
areas. It Is pointed out, for example,
that such stations as WOR. Newark:
WGN. Chicago, and WXYZ, Detroit, at
present have no network Affiliations
whatever Moreover, it is known that
several other large independents, now
affiliated with networks, have only
month-to-month operating agreements
and might be weaned away to join
legislation chain Of Independents.
Out Of these four embryonic net
work hopes. 1t is believed eventually
Will develop sound enterprise, offer