Evening star., 1934-06-03

stead, it disclosed he preferred
matte acts and the better type O
Vallee-WaS in the running at al
and that was probably because o
rather than his own vocal outpo
The survey. the first of its kind
ever undertaken. was conducted by
the monthly magazine Electricity en-
the Farm. Circulating exclusively
among farmers with the central cleo
trio power station service, the pub,ica-
tion points out that the farmers sur
veyed are of the more prosperous
class The survey was based on per-
Centages of votes for each program
identified.
Amos n Andy. who have been on
the ~ B. C. network cCntinu uSly
for nearly five years poled % per
cent Of the total vote cat to carry
off first honorS. Eddie Cantor was
runner-up with l8 pr cent of the
votes and Lowell Thomas ran third
with II per cent. First mention of
distinctly rural program-the National
Farm and Home Hour over N. B. c.
which is conducted in the interest of
the rural population of the country.
came with the award of fourth place
to that program, representing 13 per
cent of the total vote.
The dialogue skit, Betty and Bob"
tied for fifth place with Seth Parker.
both programs polling 10 per cent of
the total vote. The folklore of the
Western ranges dramatized in the
feature Death Valley Days" and
Sunday religious services locked for
sixth place with 9 per cent of the
votes
The WIS Barn Dance. broadcast
Saturdays over N. B. c.. ranked mkt
with per cent; Show 2at and VII
Rogers followed with per cent tie
Polling 6 per cent each were Joe
Penner. Rudy Vallee. news and mar
ket reports and 'Myrt and Marge"
Five per cent CT the votes were given
Wayne Kings waltz music and the
several United States military bands.
Polling 4 per cent each were Little
Orphan Annie" Ed Wynn. Sinclair
Minstrels, the Goldbergs and Fred
Waring.
The anonymous Voice Of Expert
ence" feature over Columbia ranked
with grand opera and gospel singers
for a tie for 3 per cent of the vote
Boake Carter, news commentator, got
2 per cent and Walter Winchell,
Broadway column'st and radio gossip,
got a mere per cent.
x
MANUSCRIPT consciousness" is
40 still the bano OF many radio
speakers in the opinion of AL
fred ]. McCosker, direct OF WOE.
Newark. and president of the National
Association of Broadcasters. Oratory
must play part in radio broadcast
ing. thinks Mr. McCosker. but the re-
cent political campaigns in New Jer-
sey revealed some egregiouS faults
that still persist among political radio
orators.
For one thing they seem to lose any
sense of the value of time, overwrit-
ing their speeches and racing through
them to finish on schedule. When this
happens the listener Immediately be-
comes aware the speech is being read.
Then, too. the talker often runs his
words and phrases together, making
the talk indiStinct and losing some
OF the emphasis and conviction
Mr.. McCosker suggests a remedy:
Handicapped typewriter pages
should be used. with liberal allowance
for time overlap Then the speaker
can forget the time element. With
this out CT the way the speaker can
concentrate on emphasizing the high
lights of the talk This is best done
by underscoring them with a colored
pencil. Then the speaker can build
up with all the inherent force he
possesses. Conviction automatically
follows.
The speaker gets the best results
who stays a uniform distance from
the microphone. All clips on the
pages should be removed before
starting to prevent rustling and
cracking of the paper. Involved and
complex phrases and polysyllabic
words should be avoided"
A WASHINGTON man will be the
4 n proud possessor of a new violin
as the result of a nationwide
experiment conducted over the N.
B. c. network by Enric Madriguera,
orchestra leader of the Waldorf
Astoria, New York.
In the test broadcast May IL Mad
rigue1a played chorus of Smoke
Gets IN Your Eyes" twice-once on
his S100 everyday fiddle and once
on his 100000 Guarnerius, made in
1714 and presented to him by Enrico
Caruso. At the same time he offered
a violin for the best letter correctly
distinguishing between the two in
struments used.
Madriguera revealed that of the
letters that poured in, only 35 per
cent stated correcly that the first
Ninlin WAS the G1larnerills Ii ner