Red Lodge daily news combined with Carbon County news., 1934-06-20

Adventures of a typical Ameri-
can family on a motor vacation
trip under the guidance of the
Conoco Travel bureau and unusual
views of some of the nations top
notch scenic regions were high
lights of a motion picture program
Friday night which attracted ap-
proximately 25 members of Con-
tinental Oil company's marketing
group in Red Lodge and adjacent
towns to a special meeting at the
Pollard hotel.
Others, including a few of the
city's leading businessmen, not
connected with the company's ac-
Invites, were also in attendance at
the meeting as a result of an in
vitation by J.. H. Clark, local
representative for Conoco, and
Claude Perry, commander of the
huge travel bureau bus which
rolled in Friday afternoon, carry
ing the new Conoco talking pic
lures and officers of the COM
pany's marketing division for this
area.
Although the main purpose be-
hind the arrival of the big red,
green and white bus and the show
ing of the new films is to better
acquaint the public with the free
services offered the tourist by the
Conoco Travel bureau, consider
able time is also being spent in
eplaining a number of new mer-
chandising methods which Cont
mental has recently adopted.
The Conoco Travel bureau, Perry
explained, has grown, in four
years time, from a small branch
serving a few hundred people to
the largest free travel service in
America. 1t was founded by Con-
tinental in response to the de-
mands of motor vacationists and
everyday travellers who wish to be
certain they are taking direct,
trouble-free routes to their desti-
nations and yet see the most in
teresting sights found in the coun-
try they journey through.
The bureaus second major aim
is to increase tourist travel to all
of the nations scenic regions.
Through approximately $4,000
company and dealer service sta
tons, and hundreds of newspapers,
hotels and chambers of commerce,
the bureau is distributing attrac-
tive maps and literature featuring
city and it's surroundings as
well as numberless other interest
ing points in America.
This unusual service, to which
every motorist is entitled without
spending a cent-even for postage
goes farther than literature dis
tribution. In the bureaus central
in Denver, more than a
hundred carefully trained en-
consult daily road reports
every state in the Union;
note even the shortest detours,
and incorporate this information
into the routes they mark on all
maps sent out.
Motorists who apply for free
travel bureau service also receive
a special passport" which helps
them keep a careful expense e
cord of their trips, Identifies them
wherever they may be and secures
additional privileges for them at
Conoco stations. Each station
acts as a field branch of the bur-
eau and is. prepared to furnish val
liable local information to all tour
lists. All cottage camps and hotels
throughout the country have been
catalogued and described in free
literature now being sent out by
the bureau.
Some idea of the popularity the
bureau has attained may be Sc
cured from the number of motor
lists served during 1888. During
this period 196,415 groups of
travel bureau tourists drove more
than Cos million miles. These
groups represented every state, as
well as Mexico and every Canad-
ian province. Of the total, 21,329
groups were routed into or through
Montana, and, in addition, $685.
groups living within the state were
given assistance. Included in the
latter figure were &C groups from
this city.
The Conoco bus which was dis
played here Friday is equipped
with special loud speakers, MAX
ing it possible to broadcast radio
and DhOnOpranh uuein 90 u,alI Nc