The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1934-10-24
WICK COMPANY
SAYS BUSINESS
SHOWS BIG GAIN
PRESIDENT OF ORGANIZE.
TON CLAIMS ADyERTls-
ING APPROPRIATIONS FoR
SEASON LARGEST EVER
tspeelal % The cisIzen)

-Bnslness conditions are improv-
ing. and indications are that the
upturn viii continue at an even
swifter pace during the fan and
winter months, President L. Rich
ardson of the Wick Chemical Com
pany declared in an interview here
today
As an evidence that the Wick
Company IS backing this opinion,
Mr.. Richardson pointed out that
vieks advertising appropriation
for this season is larger than ever
before-oEer $4,000. 600.
An additional evidence that
viSks considers present conditions
particularly suspicious is the fact
that II Is introducing a new size
of one of its prodnets-Vicks Va
tro-nol, the unique aid in prevent
ing colds. Va-tro-nol-the trade
mark name Of Vicks Drops for
nose and throat now featured
on the package and in advertising
to avoid confusion with other pro-
duets that have followed in the
wake OF is success.
hr. Richardson attributes much
OF the tremendous sales of Wick
preparations = over 1000. 600
packages last season-to honest,
consistent newspaper advertising
of highly meriforious products.
Our nearly 80 years of !ex-
penenee have convinced Us that
the newspaper provides the most
flexible and reliable form of adj
veIt;sing," he stated. s'Sewspa-
pers, as always. head the list Of
media We are using this season.
Especially heavy schedules viii be
run IN connection with introduc-
ton OF the new size of Na-tro-nol.
This half-Size package convenient
for in tant use at any time or
| PLACES now available at all
drug stores. in addition TO the
regular large size"
As a result Of far-sighted plan
ming by the compauy's manage
ment. Wick policies during the de-
preston have been dramatically
opposed 10 those OF many other
concerns Since 1929. Vicks has
tripled its advertising while soma
companies were drastically curtail-
ing theirs-or eliminating il en-
tirely. 1t has introduced three
new products and continued the
| aggressive merchandising that has
always characterized its sales
| policies. And during these five
turbulent years. sales of Wick pro-
| ducts have increased more than
+. 200 percent. Instead of retrench-
ing, Nicks has continued to ex-
| pand.
/ Sales OF Vicks VapoRub, Mr..
Richardson states. have increased
! steadily year after year. regard
less Of business conditions. For
many years VapoRab has been the
worlds most extensively used cold
remedy-the family standby for
treating colds in 6S countries.
! Similar international success is
now being rapidly achieved by
f, Vicks Va-tro-nol-eOmpani0n to
VapoRub in Vicks Plan for Better
| Control of Colds.
I Two other specialized Rnk aids
to better Control of Colds have
been introduced since 1929 with
outstanding success. Vicks Medi-
| Gated Cough Drops were first pre-
scented in 1881. Their sales have
| established a record. Vieks Vora-
tone Antiseptie. which has set a
new low price level for a quality
! mouth and gargle. was introduced
only IS months ago. Already more
than 100000 bottles have been
sold.
Eicks would appear TO be a
/ shining example of business re-
. S0veTy through individual effort
Is expansion Of business through
cut the depression period has been
) accompanied by increased en-
p!Oyment. shortened working
hours, and maintenance of pay
scales.
''Nicks has doubled its staff Of
employees since 1929" statsd Mr..
Richardson. "and throughout the
DEPRESSION has maintained salaries
az the high 1929 levels