Evening star., 1934-07-01


bodies are made, through radio!
Surgery Revolutionized.
Already radio o-fevers'-induced in
the human body by frequency
currents-are Kidding the blood
stream of most of its dangerous
germ diseases. including certain age-
old social scourges. Already it is a
commonplace that surgery is being
revolutionized by the radio-knife.
This employs currents of radio fire.
quency and produces bloodless, sterile
wounds which heal rapidly. Photo
cells and radio amplifiers are en-
abling the blind literally to see and
to read any book or newspapers.
"Today-not in some remote and
fantastic 2O34-the totally paralyzed
can turn the pages of book, switch
on the radio, play games switch lights
on and off, call attendants and even
perform work by means Of photo cells
and electron tubes worked by the nod
of head"
Rack from long trip of investi,
- cation into radio trends and
listening habits, John F. Royal,
N. B. c. vice president in charge OF
programs, confirms previous reports
that network programs are going to
originate more and more in stations
hitherto regarded as being in radios
hinterland" In other words, the
areas that New York and chicago
have been inclined to look upon as
the sticks" are producing talent and
programs that are at least beginning
to, win network recognition. That
many places outside the big metro
politan centers merit more distinction
than they have been getting is well
known in radio circles.
Mr.. Royal. who came to radio from
theatrical ranks. said he interviewed
local radio station executives, taxi
drivers. cafe mattresses. aviators and
airplane passengers, business men,
stenographers and people represent
ing many professions to get a cross
section of reactions to radio during
his visits in 81 cities in % States.
Listeners More Critical.
There are more listeners to radio
now than ever before" he said, land
the listeners are more critical ana
discriminating. Because of the rela-
lively large preferment groups in the
various sections of the country
farmers, business men. housewives,
skilled workers, laborers, office work
ers and others-it Is obviously impos-
sible to build one type of program
which will please everybody. How
ever, I believe it is possible to pro-
vide programs which will more closely
meet the entertainment and cultural
needs of each class and section by
having a large percentage OF these
broadcasts originate in the part of
the country where these perferment
groups are centered
Radio executives operating stations
in farm areas. for instance, are closer
to the radio desires of farmers than
even the most skilled program builder
in a metropolis; those in the South
or the Northwest understand their
listeners preferences better than a
New York or Chicago executive.
Therefore, I am confident that the
coming months will find steadily
increasing number of programs on the
a air which have originated in N. B. c.
affiliated stations outside the metro
politan districts. This will be source
of immediate satisfaction to many
listeners in areas where the tastes are
similar to those in which the pro-
grams originate: it also will mean
greatly Increased opportunities for
broadcasting talent and radio program
builders, engineers and others in
these stations. who will thus be given
a wider opportunity to demonstrate
their abilities.
There is no question that radio
programs constantly are reaching
ever-higher standards Of entertain
ment quality and broadcasting tech
nique. If we now bring to differ
ant preferment groups and sectional
classes the type of entertainment that
best suits their tastes. produced with
the same care that characterizes the
programs now being built in the
metropolitan centers, it seems to me
to be certain that the steadily grow
ing popularity of radio will be given
another decided impetus"