Evening star., 1934-05-23
ARTHUR /. KUDNER
HEADS ADJ GROUP
Named Chairman of Board
of A. A. A. A.-Benson Re-
elected President.

l..
g. Co., New York, was elected chair
man of the board Of the American AS
sociation of Advertising Agencies for
the coming year at the seventeenth
annual convention of the association
at the Mayflower today. He succeeds
w. G. Darcy of st. Louis.
John Benson of New York, who has
been president for several years, was
reelected, together with the executive
staff headed by Frederic r. Gamble,
executive secretary.
Others elected included Charles
Daniel Frey of Chicago, vice president;
Guy c. Smith of Detroit, secretary,
and E. Dewitt Hill of New York,
treasurer.
To fill out Mr.. Frey's term on the
board of directors T. L. L. Ryan of
New York was elected, with three new
directors at large, Messrs. Darcy, j.
N. Dawson and F. B. Ryan.
Following the election, the sched-
ule called for luncheon and an aft
ernoon session devoted to round table
discussion of agency operating prob
lens.
Henry 1. Hartman, president of the
United States Chamber of Commerce,
was the principal speaker at the an
nual banquet of the advertising men
last night. Taking as his topic,
what Business Is Thinking" Mr..
Hartman explored the effects on bus
iness of much legislation, both that
which has already passed and that
which is planned.
He concluded that business Is TAX
ing a middle course, swinging neither
to the right nor left. 1t recognizes,
he said, "the need of certain regula-
tions and restraints to prevent recur-
renee of the abuses which did so much
harm in the last decade; but 1t wants
the kind of control which encourages
orderly development and not the kind
which results in repression and stag
nation"
Furthermore, he found, there is no
desire that democratic capitalism is
to be abandoned and a new political
and economic system set up in its
place. Business Is not frightened by
the spectre of Socialism, Nazism or OF
Communism
Extracts from his remarks on speci-
nc legislative measures follow:
The securities act of 1888: The
evils to be corrected were obvious, but
the liabilities laid upon officers and
directors were so great that thev would
not assume the responsibility Of iSSu-
ing securities
The pending stock exchange bill: A
reform urgently required to stop mad
speculation and manipulation Of
prices. The measure now in confer
ence is not entirely satisfactory
to business and 1t may become an in
strument of harm or good, depending
upon the manner in which the COM
mission, which 1t creates, exercises its
duties.
The Wagner labor disputes bill
(pending): Should, in my judgment,
be delayed until further experience
under the N. r. A. proves whether or
not it is needed.
Sees Too Many Codes.
N r. A. codes (after generally ap-
proving the Ninciple Of codes Of fair
competition There is feeling that
too many codes have been adopted,
that the entire codiflcation Of business
is unnecessary and undesirable; that
the codes have endeavored to regulate
too minutely the functions of business;
that, in the endeavor promptly to
raise wages, costs have been increased
faster than the consuming power Of
the country, with resulting curtailment
of business activity and a lessening Of
employment, that in some cases the
differentials in wage scales between
different sections of the country have
not been equitable and have tended to
change business from one channel to
another, and that the increased cost
of certain articles has been out OF
proportion to the increased cost OF
competing erticles, with further
changes in the channels of business.
Agricultural adjustment act: Neither
a complete success nor a complete
failure. It has been accompanied by
an increase in farm income OF ST.
100000 900 to $4,000, 100000. A per-
manent agricultural policy will be
based on the utmost stimulation OF
domestic use and foreign exports,
gradual elimination of unproductive
and marginal lands, balancing of pro-
duction to consumption through codes
or marketing agreements voluntarily
accepted.
Mr.. Hartman supported the project
ed stimulation to the capital goods
industries through program Of home
building and improvement.
Editor Defends Sin.
Frank Crowninshield, editor OF
Vanity Fair, made a humorous de-
fense of sin in the other speech at
the banquet, saying that "a little dash
of sin, perhaps, is not lost correc-
tive under the N. r. A. and the regi-
mented life"
At yesterday afternoons session,
the advertising men were told that
small town folks regard national ad-