The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-05-12
PRESS AeENrING THE MOUNTAINS

The Charlotte Observer believes that
Western North Carolina needs a press
agent-"with funds" The Charlotte news
paper thinks the press agent should have
"ample funds to enable him to tell the
country about the climatei and other at
fractions of the mountain country. In other
words, this section needs advertising. The
Times-News and other newspapers of this
section and. all progressive citizens are
agreed that The Observer is right, Western
North Carolina could be advertised with.
profit to the entire section. Here is The.
Observers viewpoint of the matter. '-.7
':What the North Carolina mountain region
including the Great Smoky Mountains National
Park-needs is press agent, of the right sort,
with ample funds to enable him to tell the balance
of the country what it does not know about the
climate and other attractions for summer vaea-
florists and tourists
Baskerville for generation and more has served
well itself and North Carolina in bringing tourists
and vacatiOnists to that section and long ago it
came to pass that when person in New York or
Chicago, or elsewhere in the East or Middlewest,
thought of North Carolina mountains he thought
of Asheville.
"But there are numerous resort places and great
areas of North Carolina mountains just as attrac-
tive as Asheville and many of them offering lower
summer temperatures, that the outside world has
never heard about When. these numerous other
places become even as well known to the country
at large Asheville, then great increase in the
number of summer visitors to Western North Car
oliha may be expected.
'The tourist and Sacationist business could be
developed in few years into one of North Caro-
hna's greatest sources of wealth and revenue
bringing billions of dollars into the state annually
if adequate information about our mountain at
fractions could be properly and adequately spread
in those areas of the outside world where there are
no mountains summer breezes or cool nights in
July and August" ..',.. L.. a. ,...,ar
People from other sections are attracted
to Western North Carolina by the climate
and scenery. The climate is, perhaps, the
strongest drawing card. The mountain
country, with its manifold natural beau
ues, or scenery, is a close second to eli
mate. People do not come here to visit
great cities or see the things the cities at,
lord They do not come for the things that
can be seen and obtained in other parts cf,
the country. They come for the mountain
climate and scenery and for the peace and
quiet conditions found in the country or ii
all of the smaller places The natural re-
sources and attractions Of the section
should be advertised.
l. 1t is not necessary for Western NORTH
Carolina to spend money to give tourists
the things they have at home, or the things
to be obtained anywhere throughout the
country. They should be offered what
Nature has so lavishiy bestowed on the
mountain eountry-jast the natural beau
ty and attractions of the section and its
wonderful climate. These have not been
adequately advertised in the past. Ashe-
vile is due the appreciation of all of Yves
tern North Carolina for efforts and expeIi+
ditures to make the section known to the
country and the world. Other towns have
done something in that direction but not
so mitch as Asheville .4
The big fact for consideration sof, the
people Of the seetions however, is that the
opportunity to advertise is knocking at our
DOORS The greatest period Of tourist bust
ness is just beginning, A press agent, with
Funds, is needed in every Western North
Carolina city and town. ~ 5>-N
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