Evening star., 1934-05-27
Chains Plan Elaborate
Broadcast of Fleet Review
Worlds Fair. Stratosphere Flight and Inter-
collegiate Regatta Among Other
Big Events.

period of red ink" he charges, but
the public taste has been further
dulled by exposure to the quite in
ferior performance of the smaller
types Of sets-midgets and submidgets
which its reduced pocketbook has
obliged 1t to buy.
Radio receivers" he adds, still
sound about the same today as they
did five years ago and q lot Of the
more recent types q great deal worse.
The majority Of these improvements
have contributed to operating con-
venience and reduction Of cost, but
have not greatly enhanced the esthetic
value Of the receiver Is o musical In
strument."
New high quality technical stand.
ards. insuring tonal fidelity, are
urged by the writer. Demonstrations
Of high quality receivers to many
non-technical persons during the last
two years, he says, have indicated q
high degree Of interest and satisfac-
tion. This indicates, he believes, tina.
AN avid public acceptance can there
fore be confidently predicted" II the
right kind Of equipment Is placed on
the market.
THOUGH the national networks,
l. almost from the beginning of
chain broadcasting, have scorned
to add 100-watt stations to their
hookups, the fact is that about a
dozen stations of that power now
offer more or less regular network
service. Among the latest Of the 100
watt stations to join networks are
WMBR, Jacksonville, Fla, recently
connected to the Columbia Broad
casting System, and WSOC, Charlotte,
N. c.. which several months ago was
linked to the National Broadcasting
Co. network.
Negotiations are under way, 1t is
understood. whereby additional small
stations in areas where the networks
powerful stations do not always pene-
trate may be added to the networks
The reason they have been scorned
so far Is not that they do not cover
their communities adequately. but be-
cause big sponsors are unwilling to
buy" them along with the more ex-
pensive powerful stations. Unable to
secure revenues from their network
connections, the 100-watters find 1t
difficult to pay for the telephone
hook-up charges and fees for sus-
tanning programs, etc.
Columbia has no less than 10 such
stations In its CESSATION hook-up, the
largest network in the world. In ad-
dition to WMBR, 1t has WMAS,
Springfield, Mass; WGLC, Hudson
Falls, N. Y; WGL, Fort Wayne. Ind;
WFAM, South Bend. Ind: WMBG.
Richmond, Va; wDNC. Durham, N.
G.; WSJS, Winston Salem. N. c.;
KFOR, Lincoln. Nebr.,, and WACO.
Tex. CHS also adds five 100-watt
stations In California to its CBS-Don
Lee hook-up when wanted.
THERE'S no reason why good
i writer's should live in garrets any
longer, unless they Just like the
Bohemian atmosphere.
Radio executives have learned that
good writer's are essential to good
broadcasts, according to John F. Roy
al, NBC vice president In charge Of
production, and they are now learn
ing that they must pay well for
such talent just as they pay high
salaries to talented performers.
Mr.. Royal. who recently conducted
a national tour. of NBC, stations IN
quest Of talent, sees a trend toward
all-day and night programs and the
end of the quarter and half hour air
shows In favor Of full hours.