The Waterbury Democrat., 1934-05-16
In New York
BY PAUL HARRISON

nower shop that has the most eus- tomors Is doing the smallest busl- ness.
 A businoss, mean, In the small est individual orders--sinsis car- nations, solitary rosobuds, bou- tonnieres of cornnowers. pome- times 5000 people, among them some Of the best dressed and most celebrated names In town, receive q fiower each morning by Westcrn Union messenger from Fieur du Jour. That means "Tiower of tho Day." of course, and tells the story of tho merchandising frlowcry Iributcs
 A Miss Chrysler who runs tho cohcern got tho Idea n couple of years ago while trying to collect a lot of outstanding accounts Of Q shop that had gone bankrupt. TO every person person on the books she sent q flower---a single, wiBtful, roprOnchfui little hower--- with Q bill attached. Half Of the debtors paid up.
 50 she organised Tisur du Jour, and In two months had i,i00 gub- scribers who paid her Q flat sum each month and received each morning q flower of thoir choice. Lots of men, she says, who'd be bashfui about going in and buying a single flower, subscribe secretly to tho service and toll other mon In their offices that tho posios arc sent by their wives. People Glv- Ing parties are beginning to sond flowers along with invltationa. Several wholesale houses send them to dosens of buyers. And, Of course, q good many men ofn- ploy the service in the cause of romance. one fellow, whose name Is on tho accounts of Wleur du Jour as plain John Doe, sends q check each month for deliveries to three different women.
 
 In tho Domestic Scene
 Miss Chrysler knows about sev- eral marriages hcr howcrN helped promote. Once she sleuthed out the name of q beautiful blonde to whom . young man was anxious to send howers and, naturally, to
 meet. Tieur du Jour got n tre- mendous flower order for the wod- dIng... Once. though, hor service almost caused divorce. A wife had . boutonnierc sent, annony- fnously, each morning te her hus- band. 1t happened that he rather fnncied himself as q gay dog with tt.a suAss.nsa aUA AanAn nssHaaoA hlu wife was the unnamed admirer. So when he'd come home each evc-
 ming she'd ask him where ho got the flower. And he'd say. "Oh, l bought it." Domestic relations finally became 50 strained that the fellow called up and almost tear- fully asked the name of the fiow- sender. Miss Chrysier broke hor rule of secrecy and told him.
 Society Circus
 The Inimitablc Cobina Wright, who is almost as inimitabie as the Inimitable Elsa Maxwell, present. cd the annual Society Circus the other night. And the way the money rolled in, mostly in the name of charity, must have made the shade of P. T. Barnum feel kind Of foolish. In his best days, Mir Barnum never could have coaxed fin two thousand members of the Four Hundred and then made them jump through hoops. To be sure there were a few professional performers, such as the lady who writhed in 6 coat of gold pain, tho chlmpanzee which wetit around ieering at the funda- mentalIats. and the boxers who socI<ed each other as though they were annoyed about something. But most of the entertaiument was provided by tho customers them- selves, and there were plenty Of bIue-bIooded barkers to run the poep-showa, lemonade and cham pagne stands, and the game booths where ssiIyer dollars were used for
 chips and Q weeks allowance did not last long.
 Rosamond Pinchot was con- ducting her tintype booth. There was nn ERyptiaf. e-charmers complete with snake, who won the | flrst costume prize, and q Ihdt with three heads wf1o won second. Third prize was apIik three ways among the various parts of q cam- el, a camel. incidentally, which did not have much fan dancing. Then there were bareback riders, lion tanners, aeroba<s, aeriafisle, xa1- l derbiIte, 2ioanea and 0holau4kyg. Some of thesn couldn't ne boknHr- ed ith elaborate ooetunen; Mrx George Steele wore oV1fszlH AH4 apperenlIy repr<zensea 2 f2Ast.- bout. Condo Mast showed 1p N hia plnK hunting E2at aud ai6N'< eIeht q fox aii sVHazaS.