The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-06-09
BEAUTY WORK
OF HIGH TYPE
DONE IN CITY
Roosevelt Building Shop Has
Given More Than $4,000
.PermanentS.

There is a certain feeling of ro-
nance in the air when Old Sol
spreads his heat during the sum-
mer and one is forced to every eX-
IRENE in order to find a way to keep
cool. Oftentimes, especially with
women, the task of holding their
attractiveness is difficult. There is
one thing certain, however, as far
as beautiful hair is concerned, all
worry is eliminated if a woman Wis
its the modern Beaute-ArteS per-
manent wave establishment, COL
Roosevelt building. There she can
have her hair arranged in any style
fitting to her individual taste.
More than two years ago, follow
ing several months of research, the
management of Beaute-ArteS in
troduced a new permanent known
as the French Tonice Live Steam
permanent. Since that time more
than $4,000 women have proved that
nowhere else can one buy perma-
nent that possesses such luster and
holds curl until the hair grows out
completely.
The management, to place this
service within the reach of every
woman, has offered it at the low
price of 81 complete, which includes
shampoo and set.
Departments Supervised
OF course, there are many reasons
why Beaute-Artes is recognized as
the outstanding shop of the city.
More than forty skilled operators
under the capable direction Of Miss
Meta Frost have been corr ected
with the shop since its >ning.
Each one is an expert n I work
and must have a diplo ia before
starting work in the shop.
Miss Frost has made an extensive
study of beauty culture, having
graduated from the Marinello school
in Chicago, and continued her re-
search in New York, Cincinnati and
indianapolis schools.
Because of the wide study made
by the management of Beaute-Artes
it is possible for the establishment
to service more than 200 permanents
a day. Offering the very best of
care and service that cam possibly
be obtained, even surprising the
service sometimes found in the most
exclusive shops.
Another outstanding feature is
the departmental layout of the shop.
Each division has specialist super
visor to check. on the service of her
department, to assure every Gus
toner that she is receiving the very
best of care, whether it be a sham
poo, finger wave or permanent.
Hair Analysis Made
Seldom found in other shops but
constantly employed by Beaute-
ArteS is hair analyst. This service
is offered without charge to all
patrons to assist them in selecting
the best type permanent. The
present analyst spent several years
studying in Hollywood.
Should you, during the summer
months, as most women will, want
to get permanent or any beauty
service get the best. Take advan-
tage of all the features offered by
Beaute- Aries. Seldom will you find
such quality, service and courtesy
combined in such a value for one
dollar. Especially is this true of
the solutions used and new pads
on every curl.
At least every Indianapolis wom-
an has the privilege of going to
this shop without any inconven-
fence as no appointment is neces-
sary. Some women have travelled
hundreds Of miles to patronize the
largest beauty shop of its kind in
the middle west.