The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-01-03

parently the citizens can have fun
being good.
1t even may be that they still are
teaching the children in the public
schools that liquor is an evil which
would be an unpatriotic way OF 60
ing in view of Mr.. ROoSevelt's own
declaration soon after his Inaugural
ton that prohibition would have 10
! be repealed because the treaury
needed the money.
FINDER the circumstances it
| ~ would seem more consistent with
public policy and the national inter
est to teach the little children some
thing about the art of throwing to-
gether a decent cocktail and some
| thing about the evils of total abb
stinence which abolished blue Mon
days in the factories for thirteen
years and increased the workman's
efficiency to such an extent that
presently one man did the work of
! ten and nine men lost their Jobs
This efficiency, moreover, traceable
/ SO directly to the sinister vice of
| abstinence from alcoholic beverages,
results in the improvement of
| American articles until American
automobiles were being sold which
could stand up for five or more
years, thus appealing to the citizens
thrift and removing the buyer from
the market for long periods of time.
Shoes and suits and tires were
serving those who purchased them
far beyond the time when the work.
man, in his deadly. clear-eyed So
briefly, had produced requirements
and the evil permeated even the
advertisements which were written
to sell goods but nevertheless prom
lsed that the new tube of shaving
cream or tOothpaSte would last six
months longer because the subject
could get efficient results on
quarter of an inch less of cream or
paste per treatment. So once the
customer had been sold it took six
months longer than it had before to
sell him again.
| VOUR correspondent has given
! 4 this subject much thought and
always having been suspicious of
the virtues under discussion is much
pleased to note now an informal
abandonment of the same which
needs only the voice of authority to
make it official. Thrift, of course.
was renowned by inference when
the citizens were called upon manv's
the time since 1929 to buy now. re-
CARELESS of their needs, in ord&r
that the latheS and looms and an
such apparatus might begin their
merry clink and clatter and cIank
once more.
Your correspondent always has
had notion, wrong minded though
1t was for many years, that even
II these virtues were Virtuous if
practiced n moderation, they could
lead to dangerous excuses. but the
vlndlcatiOn of this belief has been
a mitlgated pleasure. Considering
what it cost, it seems that it must
have been more pleasant all around
II the citizen had been allowed to
spend his money away on his Satur-
day night binge, as of old. and to
show up with his Monday morning
| Katzenjammer and in this condi-
ton produce goods which wouldn't
last forever.
/ Ihere were efficient propagandists
during that time and their gifts still
available in great force, now might
De utilized to popularize the anti
dotes. It might do some good to
erect some monuments on the pub
nc squares to some of the more no
torlous old soaks, beginning with
Rip Van Wrinkle and descending the
scale to history local rum-pots of
whom every village in the country
has had one or more.
They were not efficient. they did
not save their money and they
combine all the qualities whic'
seem most laudable just now. Tier.
also could be a national day of OBJ
servance once a year on which vet
eran two-bottle men from the local
drink cure might be invited to ad-
dress the citizens on their adj
ventures as an inspiration to those
who now take the glass from their
palsied fingers.
Your correspondent would like,
also, TO see some advertisements Of
new school reading Just a real
bad car" or When worse autono-
biles are built We will build them"
and for a motto in the public
schools and across the postoffice/
facades, not DO it now" or N
penny saved is penny earned" bit
something on the order of Go TO
the sluggard thou ant"
This may not be an accurate in
depreciation Of the new deal. There
still is some confusion about it ali
down here.
~(Copyright. 1894. by United Features
Syndicate. Inc