The Waterbury Democrat., 1934-06-22

toen duyb 1n N0W GnkIuuu, uurlnB which time their average eXpen. ditures totalod woll over $l00 each, their lettors to tho council showed. These traceable results, In addition to business which could not Do Ing expenditures of approximately SSo,o0o each year, tho speaker pointed out.
 "In 1884 indications arc that tho results will Do far ahead of those In either of tho previous years," MT Maddux declared. "lnquirios Council office are 800 DOT cent The quallty of tho inquiries also shows a marked Improvement"
 Preceded by eight years of ro- Now England, tho council cam- search on reoreational business in | paignB are carefully planned to achieve the greatest results for tho | relatively small sums of money ex- pendod, the speaker said. In 1888 and 1884, test campaigns were con. ducted in newspapers during Fob- ruary and March, so that udvor- tisoment of proved pulling power could Do used in magazines nnd newspapers in April, May, and June.
 "A very comprehensive publicity eampaign has supported tho paid. spleo advertising, MT Maddux said. "In addition to It's own ad- vertising and publicity efforts, tho council last year distributed 400,. 900 pieces of rocreatlonnl litorG- ture on New England. Effective methods of direct mail distrlbu- ton have boon employed. Now England savings banks were p0r- suaded to include New England vacation literature when sending out vacation club checks. Insur- anee companies and manufacturers buy our booklets and B0nd copies to thoir agents and customers out sido New England. Customers ro- eoivo a personal letter inviting thom Co visit tho company's plant whilo travelling In Now England. This year, an invitation to come to Now England to attend gradua- ton and to spend vacations was sont to lists of parents of young people graduating from our load- ing schools and colleges.
 Othor advertisers of New Eng. land roeoration have coordinatod their campaigns with those of the council, m somo cases mentioning tho council in their advertising, the speaker said. In recognition Of the importance of boys and girls summer camps in this area, tho council conducted . special eos operating campaign with n group of camps this year. A booklet do. | anullatna tkax Au Anl.aAiu lVa Namg England was published and given wide distribution by tho council, which also distributes booklets on golf, fishing, and hunting In New England.
 Analysis of inquiries received by tho New England Council indi- cates plainly that the tastes and expectations Of recreational travol- CTS arc changing" MT Madduc do. ciared, urging that the resort ho- l.tels of New England recognize and adapt to the new conditions. An increasing tendedcy to demand moderate prices, and Q larger num- Der of young people among rec- reational travellers were among tho changes no points out. He also noted that resort hotels must meet the competition of summer cot- tages by emphasizing their con. veniences, and urged addition of cottages to meet the growing de- mand among visitors for individ- ual cottages with central dining rooms.
 "The majority of money spent for accommodation during the next few years will be by the so- called two-week vacationists. Re- sort hotels must cater to this great middle class by offering rates which they can afford to pay, com forable but not pretentious accom- modations, good food we'll but un- pretentiously served, and every type of recreationai activity, so that people on their vacations may be doing something all the time. Relaxation and recreation seem to be more important to the 1884 traveller than quiet, comfort, and rest" he declared.