The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1934-02-14
MINUTE MAN
CAMPAIGN FOR
SAFETY URGED
Motor Vehicle Industry of
Nation Asked to Join
Movement.
BIZ Times Special

OV 4 ttbS HVbClut
BOSTON, Mass, Feb. IA min
ute man" program for mobilizing
the entire motor vehicle industry
against street and highway acct
dents has been made public here by
Morgan T. Ryan, state registrar OF
motor vehicles, on behalf of the
eastern conference of motor vehicle
administrators. The program was
developed by the conferences motor
industries highway safety commit
tee, of which Mr.. Ryan is chairman.
Brief messages on safe driving
broadcast in less than a minutes
reading or listening time by mea
of radio, newspaper, magazine and
poster advertising are the gist of the
committees plans, Mr.. Ryan said.
Appeals for support have been
sent to 325 oil ref1nerS and distribu-
tors, motor car, tire and accessory
manufacturers, and other allied in
dustries throughout the United
States.
Many leaders in the field already
have pledged support, and if ade-
quate numbers respond, the CAM
paign will be started before May /.
"The industries selected for the
minute man program were chosen
because they have a vital business
and human interest in preventing
accidents, and because they are
among the largest users of adver-
Using and publicity media in this
country" MI. Ryan said.
Program Outlined
I'VE are asking them to insert
short educational messages on high
way safety in every possible piece of
advertising and publicity copy issued
from their offices. We have Sug-
gested that they use small pictures
illustrating safety in newspaper and
magazine advertising; slogans on
billboards; posters and pamphlets in
every distributing agency bearing the
company's name or selling company
products. One-minute messages as
part of radio broadcasts will be pre-
pared by state motor vehicle adj
miniStrators, members Of the eastern
conference.
1.-THE impact Of this united effort
of American motorists is certain to
have an important part in reducing
automobile casualties in 1884. Be-
cause the motor vehicle industry has
some of the most highly and scien-
tifically developed instruments for
mass appeal, it should be eager and
willing to contribute its service for
public safety. I have been assured
by many leading executives that this
is their attitude.
"Our suggested program for max
ing the American public safety con-
Scious will not detract in the least
from the sales messages promoted by
the companies. Instead, it should
add dignity and additional service
appeal to their advertising"
Accidents Hurt Business
The committee worked more than
a year on a survey of highway &C
cidents and their effect on the mo-
tor vehicle industry, Mr.. Ryan said.
In a report discussed at the annual
meeting of the American conference
of motor vehicle administrators, in
Chicago, in october, it was pointed
out that automobile men were hard
est hit in a business sense by the
accident toll. The report said that
the mounting total of fatalities and
injuries cut off vast markets for
motor vehicle products.
Taxes, insurance rates, and the
cost of private a operation had
increased as a direct result, and
this tended to make the purchase of
a motor car, and consequently al
lied products, increasingly unattrac-
tive to thousands of buyers, accord
ing to the committee.
Among those companies which
have already signifed their inten-
ton of joining the movement are:
Standard Oil Company of New
Jersey, Brockway Motor Company,
Inc, Colonial Beacon Oil Company,
Federal Motor Truck Company,
General Tire and Rubber Company,
Hupp Motor Car Corporation, Lee
Tire and Rubber Company, Mack
International Motor Truck Corpor-
alton, Murray Rubber Company,
Packard Motor Car Company, Day.
ton Rubber Company, Kelly-Spring-
field Tire Company, Shell Eastern
Petroleum Products, Inc, Humble
Oil Company of Texas and the
Standard Oil Companies of Louis
lana Nehra Ska Now Vorl- ood