davidaulloa/AmericanStories huggingface dataset:
The Omaha guide., 1934-10-13
INTEREST CENTERS ON
COMMUNITY FAIR
Northside's 4th Annual Household
Display to be Largest Ever Held.
Omaha Guide. Merchants and House
wives to Sponsor Event.

On October 17-18-19 Community
Citizens will have an opportunity to
isit what promises to be the finest
nd most complete demonstration of
food Products and Household necessi-
les ever given in these parts. IA
r more Of Omaha's foremost manu.
acturers and distributors will display
variety of merchandise! All booths
nd displays will be manned by train
d attendants. Valuable prizes and
EDUCATIONAL samples will be distribut-
d to all visiting homemakers. There
will also be special demonstrations
nd other attractions.
Because, Of the large crowds at the
asst exposition, Elks' Hall, 2420
las been secured for this event. All
omemakers are cordially invited to
ttend this unusual affair. Watch
ttend this unusual affair. Demon
tration will start at GAS p. m. each
day. -
The Omaha guide., 1934-10-13
WHY

Many responsible voices re questioning the Federal govern
ment S venture into the electric business through contraction of
great hydrolectric plants. One of the mos interesting and prac-
teal objections to the program recently came from George j. Leahy,
chairman OF the National Job Saving and Investment Protection
Bureau for the Coal Industry.
According to Mr.. Leahy, six major hydro projects, for which ap-
preparations have been made or are likely to be made in the future,
involve an initial cost of about $736O00O00 for an installed capac-
iy of 5,528,4O kiowatts This is an average cost of slightly over
$135 per kilowatt.
Coal burning generating plants can be built, MI. Leahy de-
elares, for between $40 and $81 per k1owatt Of capacity. AS an
average Of $5 per kilowatt, the same amount of generating capacity
as the Federal government is getting could be had for ~$414000,0OO
forty per cent less.
And in the words of Mr.. Leahy, Aside from being more eco
nomical from the standpoint of both construction costs and actual
perating costs, steam-powered generating stations are more deslr-
able socially than hydro plants. The former provide much perma-
nent employment, not only in the generating stations, but in other
industries such as the coal, railroad and equipment businesses.
Hydro electric plants, on the. oher hand, art definite destroyers of
labor once they are in operation"
Mr.. Leahy has raised a question that will require some explana-
Mr.. Leahy has raised a question that will require some explain
ing as to why the government Gall the people, should provide hun
dreds Of millions Of dollars to build duplicate electric plants the
country doesn't need, which viii provide less employment than
they destroy, whose costs are questionable, and which will menace
existing private elecrc investments tOtahng a billion or more.
The Omaha guide., 1934-10-13
THE GOVERNMENT AS A MERCHANDISE

Some months ago, in connection with the Muscle Shoals electric
development in the Tennessee Valley, Congress created the Elec.
trio Home and Farm Authority, to sci. electric ranges, refrigerators
and other appliances to residents of that area at very low prices and
on extremely liberal terms.
1t 3 now announced that for the first time in history, the United
States government, through this Authority, has employed an adver-
tlSlng agent. The announcement says that the program, which start
ed in the middle of May, is designed to sell an idea-greater use
of power by home-owners. Space advertising will not be used, at
least at the beginning. The government will operate fixed and
travelling showrooms for appliances, and will attempt to create
demand for the appliances through booklets, and through work in
schools and libraries, as well as stores. This is a promohonal pro-
gram similar to sales efforts of private utilities which have object
ed to by state and federal commissions on the grounds that the
cost of extensive advertising and publicity should not come out of
rate payers funds. The question is being asked as to who will
stand the cost, the rate payers or general taxpayers who do not even
have access to the service.
The government can easily become the greatest retailer in the
world, in competition with every private store. Ii can stell cleo
trc appliances, it could likewise sell shoes and furniture and seal
ing wax. 1t could use it vast purchasing power and credit taclh-
ties and tax-exemption to literally destroy presentday private mer-
chandising methods-no business can compete with government.
Only time will tell how much the liability accepted by the govern
ment in financing electric appliance on long term payment plans,
will cost their taxpayer. Looking at the project from the standpoint
of sound business, sound economics, sound government or far deal
ing toward private business, it insn't particularly encouraging to the
average citizen.
The Omaha guide., 1934-10-13
PUT UP OR SHUT UPi

Put up or shut up was he idea tactfully expressed by one
utility getting hot under the collar by a spasm Of local municipal
ownership agitation, says the Elecric Journal. "The power com
pany inserted the following ad in the newspaper:
ITO an yperson who can show us figures that will prove
any municipal plant has paid for itself entirely out of earnings, with
o ~ resortlhg &C taxation, on rates as low as those in we
will pay ia cash $780,"
mo one came forward"
n point OF this little story an be applied to a thousand
municipal plants in GINS boming exceptioaiIy low ratios tt ii u
perfectly possible to provide electric service absolutely free-f the
uolI treasury pays the bill To go a step further, it would be
posSoie, on the same principle, to pay customers of municipal plants
Q using the service, II the taxpayers could be made to fork up the
necessary money, or give them free newspapers or free food.
UnpreJudlced experts have made many surveys of municipal
and private electric rates-and practically everyone has come to
the conclusion, backed by statistics, that when all costs, including
taxation, are taken into account, the private utilities, on the aver
age, give cheaper and better service than do public systems. To
use as an example Of successful municipal operation, a plant which
sells power at a loss, and must be subsidized by all the taxpayers
IN the interest OF the power-user, is to distort the true picture beyond
recognition.
The Omaha guide., 1934-10-13
TEMPERANCE NEEDED

TIL eighteenth amendment came
into existence because the American
public believed that no step was too
drastic to outlaw the evils that had
appeared in the liquor problem. Mil
lions of thinking American citizens
who were not "dry" in the sense OF
believing it a crime to take a drink,
had seen the power Of the saloon ap-
pear in politics, degrading city and
state government, and had watched
intrenched interests successfully VIC
late both the letter and spirit of the
laws that then existed to control the
sale Of liquor.
The eighteenth amendment was re-
pealed by this same thinking public
when it becomes apparent that the
evils existing before were magnitied'
temperance were not served, the gang
rather than lessened. The ends Of
ster came into his glory, and million
dollar bootIeggers became as politi-
calIy powerful as their legal pre-
decessors had in the old days
Today the American people want
temperance. They want the liquor
traffic to be adequately controlled.
They will not again countenance any
illicit alliance between governm'nt and
liquor interests. We TX passing
through an experimental period-and
il present laws are inadequate, other
and harsher measures will be brought
nto play.
To promote temperance = which
means the elimination of drunkenness
and license-is the duty of every cit
izen. 1t is likewise the duty of those
who make and sell liquor-in addi-
ton, it is simply good business 50
far as they are concerned. The Amer
lean people are not fanatical eeither
for or against liquor perse. They are
interested in eliminating abuses Of
the present as we'll as of the past,
and they intend to succeed.
The Omaha guide., 1934-10-13
A LESSON TO LEARN

r. W. Peck, Federal Cooperative Bank Commissioner is quot
co by the DaIrymens League News as saying that sound apricul-
tural cooperation IS not a question of controlling the supply and
raising Prlces-that is q falacious doctrine. 1t ii a matter OF getting
all the market will pay under economical costs Of operation, with
the farmer participating IN profits that may be earned. Likewise.
he participates lii 1.-THE losses that result, because no business can be
conducted year in and year out without losses. That is one of the
stitutions"
Mr.. Packs thought will bear remembering. 1t is to the credit
OF the major cooperative associations hiatt they have never sought to
corner a market and tie a rocket to the tail Of the price structure
Ii they had done that, they would have been foredoomed to failure
and the great measure OF popular support they now enjoy would
have been lost. The cooperatives seek to improve productive
efficiency-to market as economically as possible-to fight the far
do more than that.
The cooperating farmer is part owner of a great business, which
is subject o all the laws and customs of business. An understanding
of that is essential if he is to succeed in his individual work as
share holder and director.
The Omaha guide., 1934-10-13
LIFE INSURANCE and
NATIONAL WEALTH

In 1850 the national wealth Of the
United tates was about $1,000, O00, 900
Life insurance in force totaled $75,
O00,00O-one per cent of the wealth.
By 1900 the national wealth had ris'n
to $4,000, 600, 900, and life insurance
n force to $780, 900, OO-te per
cent of the nations worth.
In 1929 the national wealth was be-
ween S32O,O OO, 100000 and $3.50. OOO,-
90, 600, while life insurance policies
outstanding aggregated over $780,
100000, O00close to a third Of the
wealth.
This constant progression is indica-
tive Of the attitude of the American
people toward life insurance. Dur
ng the present century there has been
great decentralization of wealth.
which has given the average ma
more to spend. AS the average in
come rose, a steadily ascending per
entage of it was applied to life in
urance. Late estimates indicate that
Z per cent Of our people own life
policies. It is n encouraging fact.
that the trend is toward the pur-
chasing of policies Of the investment
ype. which create estates and pro-
Ct the head Of a family as well as
lis dependents, rather than policies
which mature only at the death Of
he wage Garner.
Hardlheaded observers forecast
that life insurance is just on the
verge Of its period Of greatest K
pansion-and that even its fine record
IN the past will look small compared
to that Of the future. If that is true,
here need be little worry over the
ultimate economic welfare of the Am
erican people.
The Omaha guide., 1934-10-13
DECADENCE OF NEGRO
FRATERNTIES

(For the Literary Service Bureau)
There was a time when Negro
raternities made large contribu-
ions to racial advancement. In
those days the principle of fra
ternity was honored and practic-
ed. But TO a great extent leader
ship in these organizations has
been attained by men who are i'm
moral and dishonest. And what
remain are but skeletons Of those
gigantic organizations.
Considering tn fraternal bene
fits, the social concourse, the ma
terial helpfulness and the mora
Influence Of these orders in the
past one is compelled to deplore
the sad decadence everywhere
manifest.
Remembering the tenets of
these societies, the principles on
which they we're founded, the
most solemn obligations assumed
as a means of entrance, it is ap-
palling to see how these principles
are trampled and the obligations
become null and void i'll the prac-
tice Of members of these f%raternal
aggregations, And a conscientious
individual wonders just how
these people could drift so far
from "I promise and swear,
"Furthermore, I promise and
swear" and binding myself
under no less penalty etc.
A study Of the recay Of these
once wonderfully beneficial or
carnations the icontrovertible
evidence is that their destruction
came from within. And since the
purging must come from within,
it is hardly to be expected that
the corrupts will willingly give up
their spoils, and their dominance
so there is but little hope for
the redemption and the resusci
tation Of these decadent Negro
fraternitieS.
The Omaha guide., 1934-10-13
AMERICA WILL Be HAPPIER

DR.. s. S. Huebner, the well known authority o life insurance,
recently said that the annuity is likely to be the greatest single
development in insurance, relatively speaking, during the next ten
years.
It s sn interesting fact that the depression focused the eyes
Of the public on the annuity. Before that it wa barely known to
this country, though ii had long been the most popular form of
insurance in other countries. Hard times have shown the thinking
public that those who trust to chance to protect them in the flu
ture are due for a bitter lesson-and the most necessary investment
we can make is one that will provide us with a livelihood when our
earning power has dwindled or vanished.
That is what the annuity does. 1t makes il possible for us to
Duy u or current income an income in the future. An Overwhelm-
IN majority Of men become destitute before seventy, and must be
supported by relatives or charity. Many such men were once wealthy.
Many more had good incomes. They had investments thew beGev
ed safe-untl economic storm destroyed values.
Ii Dr. Huebner's forecast is correct, and the stastcs for life
insurance sales bear him out, America will be a happier, more secure
country IN the fuure-the welfare Of the country is what makes
the welfare of the nation.
The Omaha guide., 1934-10-13
FOR THE. COMMON Welfare

The principal reason for the existence Of the farm cooperatives
is to benefit their members by sabiizing markets and raising
prices to levels where producers are able to make a reasonable
profit. -
At the same time, the public at large obtains just about as
NAM benefits from successful agricultural cooperation as do the
farmers themselves ha
III one gains when agriculture is proitless. The farm y the
greatest single market in normal periods for the products OF Jul a
tories-the great bulk Of urban industrial workers can trace heH
EMPLOYMENT directly or indirectly to the farm consumer
constant supply Of agricultural goods is essential TO ~ ha-
tionat ife-and when markets are disorganized, and prices are -
MI basement, the farmer is unable to efficiently keep the machinery
If production and distribution going.
The thinking public is soIdly behind the cooperative move
intent, and a wide measure Of the success 1T has acms'eu Ii 'e
Urban and rural groups have the same detectives, and they must
Dull together for the common welfare.
awe need many reforms y. but with production, winch i
the sonrce Of ali incomes, still about 40 per cent less than IN 1873;
h To need most of all is a renewal of private initiative ana
nrivate investment, a consequent restoration OF normal production
and employment. Samuel 0. Dunn.
The Omaha guide., 1934-10-13
BARGAIN HOMES

If present plans to stimulate construction mature, a typical
home that would have cost SO 500 in 1929 will cost less than ST.
900 in 1884, according to the American Builder. Financing charges
will be IS to Is per cent less. Real estate costs will be lower, by
az much as 5 per cent in some cases. And more efficient equipment
and better planning will also produce substantial dividends Tor
the homebunder.
During depression construction has stood stll-but arcmtectS
and designers haven't. The five room home OF today has the same
efficiency Al the six-room home of a few years back, due to better
Arrangement. New methods have been evolved, new ideas created.
That means that the home-builder gets a better break than ne ever
got before: -fu,1a+
There isn't an industry that wouldn't benetlt from sIhuid1-
Oh domestic construction. Insurance steel, electric, railroad, lumber,
naint cement-every time a home is built money IS released tnat
roos ;n+o their Golfers and hence to the pockets OF workers. IL IS
rolab1v estimated that a potential 81, 5OO,NOW0 OF capital exists
49, could mder favorable circumstances, be turned INTO the chan
oels re home construction. Ii that is done, Unemployment au haru
times generally will take a serious setback.
The Omaha guide., 1934-10-13
'GTORIES FOR THE FARMER

Few have suffered more from hare
lines than has the average farmer
n company with all other nationa
groups, he has struggled bravely
gainst what sometimes seemed i'm
possible odd. He has faced the spect-
r of absolute ruin. the destruction
f savings and work of a lifetime.
Even nature took a hand against him.
with the greatest drought in recent
istory.
1t is to the farmers great credit
hat he has never given up Though
iscouraged and disheartened, he has
lot surrenderd to the forces of de-
pair. Instead, he has used every re
ource and maintained his faith in a
better future.
The agricultural c~aoperatives are
argely responsible for this attitude
They have never wavered in their in
ensive efforts to bring order out of
hoas, recover out of depression. They
ave immune to political influences
arm relief efforts have been tried
nd discarded, but the coop remain
They r responsive 0 he farmers
lesires and his will-he and his fell
ows control their activities. He has
cen them making progress at times
when only retrogression seemed pos
ible, and when all the cards in the
economic deck seemed stacked against
i'm.
In many particulars, the agriculture
ut look has greatly improved recent
y. Farm income will be higher than
last year. Market conditions are
generally better. The work of the
oops has assured the average pro
ucer that he will get a larger share
f the final selling price Of his produce
han in the past. In brief, the clouds
re really lifting and the farmers
uture looks brighter than for some
ime.
The Omaha guide., 1934-10-13
CAUSES AND CURES OF The
DEPRESSION

"Nobody in the world knows ex
city what causes drepressions, no:
ven Senators or Army officers" says
Veil Carothers, professor of Econon-
t Lehigh university, in a n article
in the "Mew York Hearld-Trfbun
Iagazine." The economists, who
do know that it is noe the gold stand.
'rd of the stock exchange of farm
rices or the rich grinding the faces
f the poor. In fact, they know there
5 no one cause but a combination
"Depressions do not originate in
non c~apitalistic countries such as
ndia. Economic breakdowns in such
ountries are reactions to ~depressions
capitalistic countries. Do not hast
~ conclude from this that capitalism
S a failure. The non-capitalist caoun
have chronic misery and re-
current famines. xThe awful spect
acle Of children starving D Death by
the thousands is to be seen only in
China, which has not developed cap
talism, and in Russia.
"Just as they hesitate to assign
a specific cause for depression, SO do
DO the economists refrain from pro-
a patent cure. They know that
the n cure is that n remedy for
all human ills-time.
''Trying to force recovery by statue
like standing up in a sail boat and
on the sails. The speed Of
5he boat is determined by forces OUT
ide. !"
1t Il natural that we should attempt
to abnormally force recovery, and it
S almost inevitable that such efforts
should largely fail. Economic laws
which are as old as organized govern
nent cannot long be crcumvented-
precisely as these laws make depres-
ions, they eventually present Us with
h cure. No one c~onvefsant with the
history Of this country can believe
hat it will not pull itself out Of the
loldrum-but natural, not artificial,
iorces will deserve most of the credit
VIXEN that is done.
The Omaha guide., 1934-10-13

| rise to say, this is my creed,
In which | steadfastly believe;
10 help another Ill his need,
A thing most worthy to achieve.
Then, l believe a debt | oMc
10 every man, known or I'M
known,
And it behoveth me, also
NY obligation thus to own.
And | believe the duty mine
TO serve my fellows as | NAV.
As duty may nay tasks assign
My obligation thus to pay.
And ! believer, whate'er the
cost,
a man should strive always 10
do
That which is right, in spite of
loss,
And circumstance which may en-
sue
The Omaha guide., 1934-10-13
SOCIAL SINS
(Fornification)
BY DIR. A. G.. Bearer

(For the Literary Service Bureau
Text: For whatsoever a man
soweth, that shall he also reap
Galatians 81.
Fornification is defined as sex
sins Of unmarried persons, and is
the same as adultry which is sex
sin Of married people. When mar
ried perons cohabit with each
other it is adultry. If one Of the
persons be single for him or her
it is Identification. The command
ment "Thou shalt not commit
adultry" mean Identification as
well.
/. How It Is AZ Social Sin. The
f%ornifactor breaks the laws Of God
and o fsociety. He encourages the
other person in what is manifest
ly wrong. He sets an evil example
before others. If he associates
with a married person he does in
jusice 0 he husband or wife, la
such a case.
2. Some SAD Consequences.
Concubinage, seduction, illegiti-
macy, abortion, suicide, venereal
disease, prostitution, are the chief
and most damning byproducts Of
ornification. And since all Of
these involve and affect many
members Of society, this is one of
the most terrible and most de-
of social sins. And it will
not 60 unpublished: for whatso-
ever a man soweth, that shall he
also reap.
The Omaha guide., 1934-10-13

A PLEASANT SURPRISE IS IN
STORE FOR THOSE WHO ATTEND
NORTH OMAHA'S LARGEST AND
MOST BEAUTIFUL FOOD AND
DEMONSTRATION
ELKS' HALL-OCT. 17-18 and Ia
ASK YOUR MERCHANT FOR FREE
TICKET
10c TICKET TO HOUSEHOLD
AND FOOD DEMONSTRATION
ELKS' HALL-OCT. IL, IS, 10
The Omaha guide., 1934-10-13

. PLEASANT SURPRISE Is IN
STORE FOR THOSE WHO ATTEND
NORTH OMAHA'S LARGEST AND
MOST BEAUTIFUL FOOD AND
HOUSEHOLD DEMONSTRATION
ELKS' HALL-OCT. 17-18 and 10
ASK YOUR MERCHANT FOR FREE
: e. e Ia
The Omaha guide., 1934-10-13

DON'T FAIL TO ATTEND THF
MOST MAGNIFICENT HOUSEHOLD
AND FOOD DEMONSTRATION
EVER HELD IN THESE PARTS
ELKS' HALL-OCT. IL, IS, 10
The Omaha guide., 1934-10-13
BY SOCIAL CREED


ny ~. IA Ecl1khS
Cor the Literary Service Bureau
La gaceta., 1934-11-09
LA VENTA DE LAS BEBI-
DAS ALCOHOLICS EN-
LOS DE PINE
LAS Y HILLSBOROUGH

Los abogados en- Tampa y
otras poblaciones estudian hey
las leyes en- vigor para descu-
brir los "agujeros" qeu tienen.
con respecto a las bebidas a.
cCh6licas, y saber a que atener-
Sc.
Mientras tai cosa Sc hace, en-
AZ de los condados de la Florida
Sc vienen solicitando permisos
para la venta de bebidas, luego
de haberse abolida la prohibi-
ci6n.
Aigunos bien enterados insis-
ten en- que no Sc podra crear
una "maquinaria" para trami-
tar esa question hasta ell dia 20
de nomviembre.
Les detallrStaS eStan en- Ell al
re, sin saber que hacer, aunque
APP trentemente ha ,entrado de
nuevo en- vigor la ley de paque-
ties Davis.
I'm conocido abogado discu-
rri6 anocfhe en- esta forma: LIZ
ley pasada en- sesi6 nextraordi-
maria de la legislature, en- 1918,
anul6 la ley Davis y otras leyes
que regulaban la venta de lico-
res intoxicantes. La vieia tasa-
ci6n no puede revivirse en- estos
mOmentoS.
La gaceta., 1934-11-09
Ell PRIMER LENGUAJE DEL
HOMBRE

Cuando leemos que ell hombre
primitive al cOmienzo no tenia
medios de expression, que no te-
MIA medios de hacer conocer sus
pensamientos y sus ideas a O.
tros," estamos tentadOs a oWi-
dar, por un momento, los hechos
conocidos acerca del origen del
hombre, y permitir que la fanta
STA viaje.
iQui6n sabe cUando ell HON :
bre de las cavernes Sc sent6 a
la luz del sol a hablar con un
yajarO? iQuien sabe cuando la
madre de las cavernas Sc incline
por primera vez sobre su hijo Y
lie dijo cosas que elias no podia
entender? lQuien sabe cual fue
ell primer salvaje que desafi6 a
La gaceta., 1934-11-09
LOS DIPUTADCS ENCON-
TRARON UN
TO DE BEBIDAS ALCOHO
LICAS

Registrando aver una casa de!
barrio de Hyde Park, en- busca
de dos ~piStoleros, los diputad9s
del sheriff encontraron bebidaS
alcoholics, importadas, con un
Valor de $500.
Ell cargamento de bebidas Y
variaS maquinaS de jugar Sc lie
varon en- camiones, bajo la vi
gilancia de Hatton, hasta la car
eel del cond1do.
Tcd0 ESQ Sc devolvera a los
duenos cuando 50 presenter a
reclamar y Sc identifiquen.
Al principle crey6 Hatton que
las cajas contenian ametralla =
doras y municiones.