Evening star., 1934-01-14
Singing Cowboys Defend
Voices Rogers Belittles
Radio Clan of Former Cattle Herders Astonished
Also When He Calls Dosie
"Doeeie."

times under the roof covering and some
times In the form Of plates. The pur-
chaser Of . car indicates whether ne
wants Q radio and the dealer gets 1t Tor
him at an additional charge.
The installation Of radios In the new
cars, as In last years. has been made
as simple as possible through the com
bined technical efforts Of the Radio
Manufacturers Association and the
American Society Of Automotive Engi-
neers. Lower prices In auto radios now
prevail generally, and sales Of such sets
have proved q boon to the otherwise de-
pressed radio set manufacturing In
dustry In the last year or two.
In Trucks, Too.
There was talk during the New York
show of q plan to include radios In
trucks so as to relieve the tedium OF
the truckman's working day. One COM
pany in Chicago has already done 50.
and the suggestion has been advanced
that night driving can be relieved and
the drivers kept awake by means OF
radio.
Those close to the radio industry
forecast the day when special short
wave radios will be carried by trucks,
repair crews and probably doctors cars
to enable them to get instructions ana
information directly from their head
quarters. In fact. an application was
recently filed with the Federal RADIO
Commission by q new concern calling
itself the Doctors Telephone Service OF
40 East Sixty-hrst street. New YORK
City. asking for a A group ,s,la,s. OF uiera-snor'
Authority to erect q l5-watt broad
casting station is sought in the appn-
cation. The plan is to have the doc
tors secretaries phone the broadcasting
station, which would send out the mes
sages. The motoring doctor would
keep his radio tuned to- the spectfied
wave length at all times and would
hear the messages in case he happened
to be in the car at the time: II he
were not in the car. q small ticker-tape
device could be used to print the mes
sage automatically so that he would
find 1t on returning.
A CAMPAIGN against the "adver-
n tising dentist" who uses allegedly
unethical means in soliciting pa
tients has been started by the Ameri-
can Dental Association. As hrst step
it seeks to enlist the support Of the
Federal Radio Commission and the Ma
llOlldl fAooOS4otAO44 "a SAOoNSssoeSAS w
discourage such advertising over the
radio
The matter was discussed at . recent
conference attended by Federal Radio
Commissioner Harold A. Lafount, DR..
A. G. Wherry. president Of the Dental
Association; Dr. G. T. Messner OF the
United States Public Health Service,
Philip G. Loucks, managing director OF
the BroadcaSters' Association, and
James w. Baldwin, executive officer Of
the N. R. A. Code Authority for the
broadcasting industry.
Cooperation Sought.
A resolution condemning broadcast
ing by individual dentists adopted by
the association was forwarded to the
commission several weeks ago. It re-
ferred to the practice as selfish, un-
professional and commercial" While
DR.. Wherry agreed that the enforce
Lent Of ethics within the dental pro-
fession Is a matter for his association
and for State licensing bodies, he asked
that the Government and the radio
trade association cooperate with the
dentists Of the country in protecting
the public against "unethical competi-
tors" Newspapers also are being asked
to cooperate. he asserted.
1t was pointed out that the Dental
Association is not urging legislation or
regulations on this subject, but has
chosen instead to work in cooperation
with the Government and the broad
casting industry.