Milford chronicle., 1934-01-26

before seeing the familiar yellow
front and attractive windows.
New SpaperS Used Extensively
Business during the past year has
been vigorously supported by an ag-
gresSive newspaper advertising cam
paien. During the later months of
1888, dollar sales were substantially
in advance of those during the same
period of 1892. a large part of this
Improvement. as well as the remark
able steady business throughout the
year. can he attributed to the con-
ftant use of widely circulated and
read newspapers.
These satisfactory results also re-
fleet an increase in the purchasing
power of the buying public and a
rising demand for better quality
ioods that are repeatedly featured by
the company.
Over sixteen thousand employees
are on the cOmpany's payroll. Wages
paid 10 these employees are hene-
fetal To the local communities by
hClpinG to stimulate business for
other merchants and Industries
through the usual channels of fam
lily expenditures.
One Of Largest Food Companies
The American Stores Company is
one of the largest retail food con-
CCrns and serves many hOmekeepers
in This vicinity through numerous
Asco stores that have been cstah-
lishcd for Il number of years. This
ii4m finds their work contains much
romance as well as a deep sense of
service to the public.
Experienced food buyers travel to
all markets of the world in their
search for foods To please the pal
ate and satisfy particular home
keepers and their families. Tea.
spice from Indian: coffee from Ara
hia. columbia. Brazil; olives and
olive oil from Spain; sardines from
Norway and Portugal; cheese from
France and Italy; marmalade from
England: sugar from cuba; pincap-
pies from Hawaii: these are hut a |
few of the tempting foods from far
off places. Added tn these are null |
titudc of products from almost every |
state in the Union and much from
local points. Home industry is ia
yOrcd whenever possible.
TO bring this food to the Asco
stores. as the American Stores Com
pany is pOpularly called, il was nee
casary to have large modern ware
houses strategically placed where
tranloads of merchandise could he
stored until needed or perishables
quickly unloadcd and dispatched to
the stores by swift delivery. The
first also operates number of bak-
cries in various states so they can
always serve their customers with
nVCn-frcsh breads. cakes and rolls.
Modern Stores Help Food Buyers
The former corner grocery has
hccn supplanted by complete food
renters. The present practice of sell
ling fresh and smoked meats, fish,
poultry. fresh fruits and vegetables
was first inaueurated by the larger
grocery companies. of which the
American Stores is one of the lead
'rs. This introduction of meats and
produce into grocery stores resulted
II saving much shopping time for
he food buyers.
The chain food store plays an i'm
1ortant part in the life of a COM
uunity. Contrary TO some opinions,
I supports local activities. equally
Fith other merchants. Payment Of
0cal taxes. employment of local
'csidcnts, use of community bank
ng in many places and other ser
ices are only a part of the pro- 4;
,ram in which the Asco stores par
icipatc. II has been possible to raise ,
he standard of living. as far as food .
$ concerned. by bringing to the din
ng tables of their customers, de- ,
,cndablc foods at lowest costs. ,
The Asco organization has main ,
aimed its far-hung contacts with
,rowers, packers, Gamers, millers, ,
nd manufacturers, so that the Pro- =
ucer-to-COnsumer Plan of Merchan- !
Using could he truly effective. This ,
Ian necessitates knowledge of !,
rhere TO secure the best quality pro-
ucts and results i'm many savings
which are passed on to the thOus-
nds of happy. healthy. satisfied
,scO customers.
-------------= ----------=