Evening star. [volume] (Washington, D.C.) 1854-1972, 1934-09-01
FARLEY IS SLATED
TO FINISH SET-UP
ORCAP|TAL DRIVE
Movement Will Be Similar to
Contest Sponsored by
The Star.
HOPE TO FORM "MODEL"
FOR REST OF COUNTRY
Thomas P. Littlepage Is Named
General Chairman-Aides Will
Be Selected.

Home improvement in the District
OF Columbia will be promoted by the
Federal Government, working through
q highly organized local campaign set
up, within the next two weeks.
The complete organization Of the
local campaign will be effected at a
general meeting late next week, it is
expected. Thomas p. Littlepage, who
yesterday was named general chairman
Of the campaign, will return to the
city Tuesday, and the meeting Of
representatives OF Capital civic organ
izations, financial institutions, building
groups and other interested bodies will
be called as soon thereafter as possible.
Meanwhile, preliminary steps will be
handled in the city by Robert j. Cot
trell, secretary of the Washington
Board of Trade, who was named acting
secretary of the campaign yesterday.
Similar to Star Drive.
The campaign will be similar in
nature to the Better Homes Contest,
sponsored here during the Summer by
The Star, in that it will publicize the
advantages of property improvement,
and will have the additional feature
of the loans, payable on the INSTALL
ment plan and guaranteed by the Fed
eral Government.
It is hoped the Washington drive
will be operated as model for 9TH
ers over the country, following the
ideal set-up as outlined in a booklet
issued by the F. II. A.
Under Mr. Littlepage will be set up
advisory and executive committees for
the Better Housing campaign. Besides
these two general committees, there
will be finance, publicity, loans, build
ing industry, general industry, wom-
ems, consultation and planning COM
mittees.
Field Manager Planned.
A field campaign manager will be
appointed, to follow the model organ
ization, under whom will work three
divisional campaign managers The
residential division manager will con-
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other small buildings in residential dis
tricts. The income property division
manager will contact apartment and
Office building owners, and the indus
trial property division manager will
deal with improvements to factories,
warehouses, utilities, industrial plants,
etc.
The Stars contest, which has, in a
measure. paved the way for such a
campaign in Washington, will close
two weeks from today. Entries are
coming in, along with inquiries.
Letters have gone out this week to
heads of citizens associations and
chairmen of their Better Homes COM
mittees in the city and suburbs, urging
them to see that all improvements in
their section are entered by the home
owners. Entry in the competition not
only places the home owner in posi-
ton of eligibility for the cash prizes
offered by The Star, but a special
prize of 500 is offered to the citizens
association whose members show the
greatest interest in the contest-meas-
ured in terms of entries.
In Two Glasses.
The prizes are divided into two
classes, one for improvements to
homes valued at $4,000 or less and
the other for homes worth more than
this. In each class first prize of $3.50
Is offered, along with second Of 500
and third of $50. Four honorable
mention prizes of SIS each are offered
in each class also. The Washington
Board of Trade has offered a prize of
500 for outstanding landscaping i'm
provement.