davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1934-04-18
EDITORIAL PAGE
and
FEATURES
IT'S UP TO US

If Imperial Valley doesn't wake up
from its nap, when it does snap out OF 1t
some one of these fine days it is going to
find out-too late-that the Broadway
of America. the best publicized transcon-
tinental highway in the country, has
changed its routing so as to eliminate
Yuma, Imperial Valley and San Diego.
What is the Broadway of America!
It is a transcontinental highway extend
ing from Broadway, New York, to
Broadway, San Diego. 1t is the all
year route" free from storms which
block other routes, has no mountainous
grades and has succeeded in selling itself
to the eastern tourist as the best route to
California. 1t is 81 per cent paved-a
higher percentage than can be found on
any other transcontinental route.
Main street, Ell Centro, is part of the
Broadway of America route. But it
won't continue to be unless Ell Centro
and all the southern part, at least, of
Imperial Valley make a fight to retain
the present routing.
There is a definite movement on foot
to change the routing of the Broadway
of America at Phoenix and Lordsburg,
New Mexico, so that it will go directly
into Los Angeles by way of Blythe That
route has already succeeded in divert
ing SO per cent of the normal traffic
away from Imperial Valley. 1t will take
the other 62 per cent if Imperial Val
ley doesn't make strong fight to retain
it.
If the Blythe route wins out at the
Broadway of America convention in Dal-
las on May z, it means that the lead
which Yuma has maintained for years as
the principal point of entry for Califor
MIA is lost forever. 1t means that Imper
ial Valley as the first stopping place in
California for tourists is a thing of the
past. 1t means that every hotel, restaur-
ant, garage-in fact most of the business
houses, will be hard hit by the loss of the
tourist dollar.
If that dollar is no good, if our busi
nessmen don't want it, let's forget about
the Broadway of America or any other
effort to induce the tourist to come here.
If we do want that dollar we've got to
go after it and fight for it. 1t may
mean few dollars to send a delega-
ton to the Dallas cosvention, but it will
be money we'll spent if, through the del
egation's efforts, the Blythe diversion
plan can be beaten. 1t certainly can't
be beaten without such a delegation.
The county advises that it is unable
to aid financially. Then it is up to the
merchants and public-minded citizens to
dig down in their pockets-if they wish
to protect their investments. If their
business is SO good, however, that they
don't need the dollars which the tourist
will bring with them, then just forget
that this was ever written.
Imperial Valley press., 1934-04-18
BALBOA PLANS
ADDITION To
ITS BREWERY

From obscurity 10 months ago to
first place in sales volume in
Southern California today, is the
sky-rocketing sales record that has
forced the Balboa Brewing COM
pany of San Diego to eXpend close
to S1,OO0,000 for another brewery.
According to the figures recently
released by the state board of
equalization, the Balboa Brewing
company ranked second in sales of
all brands in California. The lead
er sells throughout California, while
Balboa sales are confined to the
southern part of the state.
Wayne McCallister, vice presi-
dent of the company, reports that
the S1,00OO0O for the brewery No.
2 in Los Angeles will be spent with
Southern California concerns. and
that in addition to the S250,000 an
nual payroll, the company will
spend in this district close to
ST 100000 annually for raw sup
plies.
"We are backing up our product
with newspaper advertising to
maintain our leadership. The first
of our campaign will appear this
week. says McCallister.
Imperial Valley press., 1934-04-18
Chapter III

Jen dropped her sewing and
went quickly to the door.
'Who is it?' she asked of the
dark as she swung the door open.
"It's Janowski-from over on
the next place, Stan Janowski,' - he
said in a voice SO deep and smooth
that it sounded almost like a whis-
per.
He stepped into the range of the
lamplight. Jen saw that he was
broad and Stocky and headed,
with thick dark hair. And there
was a tender look about his eyes
as he spoke.
Jen filled her eyes with him as
he spoke.
"Mother thinks she'd better
have a doctor. And naturally, we
have no telephone yet and I thought
maybe you'd be willing to call him
Or let me-if it wouldn't It be toe
much trouble
Jen had trouble in finding hel
| voice. 1t was all so unexpected
And he was such an unusual look.
ing lad. He was bright-looking
just as her father had said. Ano
| he was broad and dark and strong
looking, too.
''Well, now," Jen said at last
Imperial Valley press., 1934-04-18
UNCLE WIGGILY'S SUNSHINE

Uncle Wiggily was very fond OF
going out in the rain with his jolly
old umbrella. I have told you how
he once stood out in the rain and
sang; how once the Bad Chaps
tried to give him shower OF sticks
and stones instead of water. But
that trick didn't work. And the day
after the Fox and Bob Cat tried it,
Mr.. Longears hoped out of bed very
early and looked out of his window.
Are you looking to see if maybe
the Wolf is coming to shower you
now?" asked Baby Bunty, the little
orphan rabbit, as she saw "Unkle
Wig" which was what she called
him, peering out.
"Oh, no, Bunty,' he answered. Il
just want to see if it looks like rain.
I want to go out in rain shower
again with my umbrella
"Unkie Wig is very funny" whis-
pered Baby Bunty to Jingle and
Jangle, the twin rabbit girls, as she
passed them on the way to the bath
room to clean her teeth.
HE surely is, when it comes to
rain," laughed Jingle.
The bunny boys and girls soon
were ready for school and when
Imperial Valley press., 1934-04-18
BED TIME STORIES
By HOWARD E. GARRIS
Copyright, 1894 by Mcclure Newspaper Syndcate)

and his wife giggled bit, the bum
ny uncle took his umbrella, raised
it, planted the handle in the soft
turf and then he sat under it in
the sunshine, waiting for the rain
to shower down.
''I just love to hear the patter of
the raindrops on the roof of my UNI
brella," said Mr.. Longears.
The sun kept on shining warmer
and brighter. 1t was lovely sunshine.
Pretty soon, as Mr.. Longears sat in
it under his umbrella, along came
crawling two red-spotted Squiggls
Bugs.
Hello" said the first cquiggler.
Hello" said the second Squiggler.
Hello" said Uncle Wiggily
May we come under your tent
and have some fun?" asked the first
Squiggle Bug.
my tent!' exclaimed Mr.. Long
ears in surprise. II have no tent"
why, you're sitting under a tent
now," said the second Squiggler.
Its lovely tent and we love
tents"
"Oh, you mean my umbrella"
laughed Uncle Wiggily. Eyes, it
does look a little like black tent.
Why, of course, come under it II
you wish I am out here waiting for
rain'
Rain" buzzed the first Squiggler.
"Oh, we don't like rain"
81 ri
Squiggler. But we love the SUM-
shine and we love being in your tent
in the sunshine, Uncle Wiggily."
And there are lot of our bro
theirs and sisters on the way here,
said the first Squiggler. After we
saw your tent we buzzed back and
told them to come along and have
some fun. Here they are now!"
Just then along came crawling
and flying about a thousand Sqmg-
glers. They buzzed for joy and made
themselves at home under Uncle
Wiggily's umbrella tent. They
crawled and played about him, max
ing up games of tag and hide-the-
house until the rabbit gentleman
said to himself:
"It would be a shame to have
rain now and spoil the bugs fun
For once in April I don't want a
shower" He looked out. The sky
was still blue. All was sunshine anc
so it remained until the end of the
day.
| The Squigglers had lovely time
/ <l..Ax
down a little chicken to play taf
with the pussy cat, I'll tell you nex'
about Uncle Wiggily's flower bed.
Imperial Valley press., 1934-04-18

that seemingly was accidental.
Miss Burroughs. Anti Saloon
League member and staunch dry,
was sitting at one end of a long
table. At the opposite end sat Les
lie c. Garnett, u S. district attor-
ney.
Absent -mindedly, Garnett drew
a combination bottle opener and
corkscrew from his pocket. He
toyed with it on the table.
Miss Burroughs, who spends
most of her time at the trial TAX
ing shorthand notes, stiffened as
she saw the object. She shifted
her position and tried to resume
her note taking, but many times
her eyes strayed to the bottle op-
ener.
Garnett, seemingly obliyious TO
the mental strain he was causing
Imperial Valley press., 1934-04-18
AS THE
EARTH TURNS

"we haven't got telephone eth
er.
"You haven - He sounded in
credulous. 81 wish I'd noticed
that. I wouldn't have disturbed
you!'
Disturbed me' laughed Jen.
"You re no disturbance at all. It's
a wonder I heard you, coming as
easy as you did. But there IS
phone up to my uncle George IS
it IS the third place up to the left.
Maybe
The lad hesitated for a moment.
He didn't know quite what to say
himself
But it was he who broke the
silence.
"I-well. thank you. They re
probably all in bed now. I don It
believe I'll get them up. The baby
will probably be all right in the
morning.
Jen saw that he was turning to
go away. She did not want him
to leave like that
"What seems to be the matter
with the child?' she asked.
/ He turned back.
"Gosh, 1 don't KNOW he said.
"Well you look here Jen said,
"if you III wait minute, I'll get
/ into my wraps and take run over
with you. It's probably the Group
She would have gone for any
other neighbors, she thought, SO
why not for him.
! "Oh, I wouldn't ask you" he
began.
But Jen did not wait to hear him
finish And in a moment she was
back with kettle, a basin, some
clean cloths, mustard and flour
and a bottle of ipecac. No telling
what Polacks might or might not
have ready,
'All right, - said Jen with
smile.
And together, they started off
through the storm.
Il \
Imperial Valley press., 1934-04-18
FORD POLICY
OUTLINED TO
VALLEY MEN

At a meeting Monday night in
the service room of Edgar Bros.
Ford store j. S. Moffat, Long Beach
service division head of Ford Mot
or Co. and r. A. wilson. Long Beach
zone manager, outlined to approx
imately 100 valley mechanics and
garage men the new Ford service
and parts of distribution policy.
This new program will apply
generally to bring Ford service up
to an even higher level. Motion
pictures explaining and illustrating
the new system were shown by
Jimmy Jump, motion picture oper-
ator for Ford Motor Co.
Under the new policy dealers
have service trucks equipped with
bins and racks for the orderly car
rying of Ford parts and accessor-
les which distribute regularly to
garages and repair shops. In this
county Edgar Bros. truck will call
Imperial Valley press., 1934-04-18
: I koWe 90 EenE.

Mrs. Longears saw her husband
looking for rain she said:
"I hope it doesn't shower until the
children get to school"
well, I hope that myself said
Uncle Wiggily. But after they are
safs with the Lady Mouse Teacher
I hope it rains SO / can go out in II
with my umbrella"
But Uncle Wiggily didn't get his
wish. All morning he sat on his
front porch looking up at the sky
for a dark cloud that might bring
rain. But the sky was blue, with
only little white. fleecy clouds skim
ming over it like fairy ships.
All Of a sudden Uncle Wiggily
hoped off the porch, taking his
umbrella with him.
Where are you going?" asked his
wife.
"Out into the sunshine" he an
sWered. II am going to sit out in the
grass with my umbrella up. Ill stick
the end of the handle in the ground,
for may be out there long time" I"
why are you going out to sit in
the sunshine under your umbrella?'
asked Mrs. Longears. 1T seems a
strange thing TO do"
IT want to bring the rairl," said
her husband. II think perhaps if !
raise my umbrella and sit out there
in the grass with it, some cloud that
is now white may see me and know
ing want rain, may turn black and
shower me"
"Oh, what funny rabbitw
laughed Mrs. Longears.
Uncle Wiggily didn't mind being
laughed at. He liked to make fun
for others. SO, though Nurse Jane
Imperial Valley press., 1934-04-18
Says Business
Getting Better

WASHINGTON, April 18. U.H -
Highly desirable spring business
recovery is here, Frances Perkins,
secretary of labor said today in re-
porting employment and payroll
gains for March.
Miss Perkins said employment
climbed 418,50O and weekly payrolls
jumped $12 ,904, 900 in private indus
try last month.
She hailed the increase as signs
of definite spring recovery, which
is highly desirable"
The increase means, she said, a
return to private industry of ap-
proximately 2,750,000 workers since
March, 1888, and an estimated in
crease of weekly payrolls of 79,O00,-
900.
Imperial Valley press., 1934-04-18
HOLE PROOF
TUBES MADE
BY GOODRICH

A new type of puncture-sealing
inner tube has been engineered by
the B. F. Goodrich company and is
now being introduced in the valley,
according to Dunbar Carey, pro-
prietor of Safety Corner service
station.
"This new tube practically elm
mates the common causes of tire
trouble by sealing tube punctures,
and is a worthy companion to the
Safety Silvertown tire with the
Life-Saver Golden Ply which re-
sists heat and reduces the possibil-
tiles of blow-outs, I" Carey said.
"Puncture proof tubes are not
new but until now it was impossi-
BILE to secure them designed ex-
pressly for present day automobiles.
"The Seal-O-Magic, as the new
Goodrich tube is called, is entirely
different in construction and in
corporateS layer of plastic gum
rubber inside the tube wall.
"This especially compounded rub
ber flows into any hole that may
| be driven into the tube without los
ing air pressure. The compound
| will last as long as the tube, the
builders say.
"In the past most puncture-
proof tubes were heavy in construc-
ton and frequently caused cars tc
| ride harder. These new tubes are
| lighter and even small cars sc
| equipped ride as easily as on ordin-
airy tubes.
1.-The new tube will virtually
eliminate the exasperating stops
occasioned by tire trouble and
should be real driving boon tc
doctors, women, drivers who give
cars unusually hard usage, and al
other automobile owners who are
desirous of avoiding tire troubles. .
Imperial Valley press., 1934-04-18
Don't Quote ME-
= By United Press

WASHINGTON. April Is. - The
fame of the new deal has spread
to the Gold coast of West Africa.
A handsome chair has just been
received at the White House from
Paramount Chief Mana Oforikuma
II, of Akwapim, West Africa. 1t is
embellished with carving and has
a solid base. The chair is of the
type used by chieftains when sit
ting in solemn state councils.
On it We're inscribed the words:
IA humble present TO Franklin
D. Roosevelt. -
Joseph w. Koesters, st. Louis,
made the presentation.
Close observers at the trial Of
Bishop James Cannon, Jr., and his
co-defendant, Miss Ada L. Bur
roughs, were amused by an incident
Imperial Valley press., 1934-04-18

the bishops former secretary, con-
tinued to toy with the corkScrew.
He did it for nearly two hours be-
fore slipping the article back into
his pocket.
Miss Burroughs seemed immense
ly relieved and proceeded with her
shorthand work without further
interruption.
BY an odd twist, approximately
130 NRA workers have received a
per cent wage reduction while
other government employees were
getting salary increases.
The reverse to special group
came about in this way:
When they originally were hired
they were promised fixed daily
wage, ranging from $40 TO SIS.
When pay cuts for other govern
ment employees were ordered this
class was not affected. But when
the other received an increase, the
special NRA workers took a theor-
etical cut of about 5 per cent to
keep their pay at the same level.
Just one of those red tape things.
Imperial Valley press., 1934-04-18

Published every evening Except Sunday by The
Imperial Valley Press, Inc, 625 State street,
Ell Centro, California w. c. Costello business
manager Telephone 26, business office; zoo edi-
torial department. Full leased wire United Press
Associations.
Imperial Valley press., 1934-04-18
The story thus far:

At the supper table Of Mark
Shaw's family, it is learned
that some Polacks have moved
into the Old Joe place across
the field a way. Jen, Marks
19-year- daughter is upset to
think of anyone S moving into
an old barn on such a buster
ing cold day. She is reflect
ing on their plight when she
hears a quick, soft knocking at
the kitchen door
Imperial Valley press., 1934-04-18

on all garages at sufficiently reg
ular intervals to keep up their
stocks. thus eliminating any de-
laws which have occurred in the
past due to a necessity of going
after parts.
Imperial Valley press., 1934-04-18

SUBSCRIPTION RATES = Delivered by carrier,
per month SIS cents; by mail, so cents per month
In advance Entered at Ell Centre, California, post
Office as second-class matter. Member California
Newspaper Publishers Association. M. G. Mogen-
son, national advertising representatives.
Imperial Valley press., 1934-04-18
MORE ON GOOD ROADS

Supplementng, in a way, the above
editorial, is bit of information CLEANED
from the "25 years ago" column of the
San Diego Union.
1t records that on April II, 1909, one
+. W. Berger and Mr.. Kew made the
run from Ell Centre to San Diego in an
automobile, in the remarkable time of
nine hours and 20 minutes.
Today it would be possible to make
two round trips between the two cities in
that length of time, without taking any
undue risks.
Nothing can stress the Importance of
good roads more than a comparison of
the travelling time in 1909 with that of
1884. If an Ell Centre businessman
wished to transact business in San Di-
ego in 1909 he had to sacrifice at least
three days from his work. for not all
could make the journey in nine hours
and 20 minutes.
That was a record The ordinary
driver required practically an entire day
to get to San Diego, lost another day do
ing his business there, and took another
day to return. Half a week to accom-
plish what can now be done in less than
half a day.
The improved (and safer) highway be-
tween here and San Diego, was obtained
only by pounding away on the gospel of
better roads.
There are still many men and women
living in the valley and in San Diego,
who hammered away on the subject and
now have the reward of travelling in
comfort and safety between the two cit
les instead of having to subject them
selves to hours of annoyance and incon-
: venience, if not torture.
Good roads are among the finest as
sets any community can have. They are
worth fighting for and once obtained
should be retained. 1t is business suicide
to let good road get away from COM
munity.
What is written of the San Diego road
applies also to the Yuma and Los An
geles roads. Our first trip to Yuma
took over eight hours, plus plenty of fire
and birthstone. That was only 10 years
ago and today the ride to Yuma is moth
ing at all. We have No. 80 highway in
good condition but what good will that
do if we don t invite others to use it be-
sides ourselves?
Imperial Valley press., 1934-04-18
FIFTEEN YEARS AGO
AnriI 1R. 1919

Horticultural Commissioner Waite
is taking steps to require all fruit
packers and shippers to comply
with the state law regarding STAN
dardization.
Imperial Valley press., 1934-04-18
Looking Backward
What the Press Files Tell of
Imperial Valley for This
Date In Past Years
TWENTY YEARS AGO
April 18, 1914

The j. A. ,Iodion company inaug-
urated a big seven day introduction
sale yesterday.
Imperial Valley press., 1934-04-18
TEN YEARS AGO
April 18, 1924

Imperial Valley lettuce is still
bringing a good price in eastern
cities.
Imperial Valley press., 1934-04-18

The Filipinos are about ready for in
dependence. Six Manila councilmen have
been jailed for contempt of court, indi-
eating they have the American political
system down pat.
Imperial Valley press., 1934-04-18

Warren w. Washburn is to spend
the Easter vacation with his father
in Ell Centro.
Imperial Valley press., 1934-04-18

One hundred per cent seems to
be a popular increase in every
thing connected with Ell Centro and
Imperial Valley. Everything is
about 100 per cent bigger than a
year ago.
Imperial Valley press., 1934-04-18

The Ell Centro Gun club will hold
an elimination shoot Friday eve
ming.
Imperial Valley press., 1934-04-18

Babe Didrikson has Joined the House
of David baseball team. She'll have
swell time raising the necessary whisk-
erS.
The Washington times., 1934-02-20
BETHANY PAYS
TRIBUTES

Bethany College of West Vir-
ginia paid high tribute to two
members of the 1888 football
squad at a recent banquet. "Red"
George, halfback for four years,
was elected honorary captain for
the past season and Charles Lew
ton, guard, was chosen by the
squad and coach as the most valu-
able man on the team.
The system used by Coach
Knight, of eBthany, during the
recent season was to appoint a
captain for each game, allowing
the team at the close of the season
to select the men they regarded as
most deserving of the honor of
the captaincy.
George halls from McConnells-
vile, where he got his first grid
iron training on the high school
eleven.
Lewton received a bronze statue
emblematic of the valuable player
award. He earned his letter for
the first time in the recent season,
although he has been out for the
team ever since entering Bethany.
He had little success until Knight
decided to try him at guard, where
he displayed fine defensive work
and reliability. His home is in
Lisbon, Ohio,
The Washington times., 1934-02-20
FISHERS INDEX
At NEW PEAK

Rising half point in the week
ended February Is, Prof. Irving
Fishers index of wholesale COM
modify prices reached new high
ground for the recovery for the
fourth consecutive week. The
current figure of 1877 compares
with 1872 in the preceding week,
with low for the depression of
$50 on Mach 8, 1888, and with
average of 55.3 in February, 1888.
Purchasing power of the dollar
declined to 1857 from 1865 in
the week. This compares with
high of 1917 on March 3 and
with average of 1910 year ago.
British index of wholesale
prices also again established a
new high for the past several
years. The figure rose to 66.4
from 66.3 and compares with low
of 58.7 and with average of COS
a wear ago.
The Washington times., 1934-02-20
HORSES To RACE
OVER BRIDGE

One of the few race tracks in
America where horses race over a
bridge is that at Arlington Park,
Chicago, according to a recent an
nouncement from the Arlington
Park Jockey Club, which holds it's
annual meeting in July. The mile
chute at the backstretch crosses
over the road leading to the Post
and Paddock Club.
The racing strip and it's "cush-
ion" is just as deep at this point
as at any other part of the course
and the bridge never would be no.
ticed from above. There are two
chutes, one for the races at mile
and the other for races at seven
furlongs. Both were built in order
to make as good a run as possible
for the horses with a minimum of
interference. The visibility from
the grand stand also is fine,