Evening star., 1934-05-02
BILLBOARD GROUP
URGES SSPERM|TS
Permanent Concrete e-Steel
Signs Proposed as Re-
placements.

The Districts Sign Committee to-
day recommended to Engineer Com
missioner John c. Gotwals that he
allow the General Outdoor Advertis-
ing Co. to put up 46 billboards of per-
tion to replace wooden billboards on
10 locations throughout the city.
The company had asked permission
to rehabiitate 20 billboard locations
The committee found, however, that
of the locations, on which there
were 2 signs, were painted wall signs
which may be rehabilitated without
permits.
Four other locations, containing 10
billboards, 1t found, were in areas
from which it has been decided to
Danish billboards, and the requests
were disapproved by the committee.
Recommend Acceptance.
There remained 10 locations, con-
tanning as billboardS, and the COM
mittee recommended the company be
allowed to rehabilitate these with per-
manent construction
The locations are: 744 Fourth
street, 103 G street, 606 Second street,
1900 Seventh street, 1028-1030 First
street northeast, 1904 Fourteenth
street, 17O1 Seventh street, HOO Ninth
street, 401 K street, 600 Florida
avenue, 1886 Georgia avenue, 1158
Twenty-third street. 1922 M street
southeast, 115-1l9 Seventh street
southeast, 1014-l028 Four -and-a- Half
street southwest, 1901 Wisconsin
avenue, Prospect avenue and Thirty
seventh street, Florida avenue and
Third street northeast, Florida avenue
and Holbrook street northeast (north-
east corner).
The committee recommended that
before permission is finally granted
! for rehabilitation of signs in these l9
locations the company remove an
equivalent area of signs in residential
districts or in areas abutting public
buildings or public parks.
The four locations disaproved for
rehabilitation were: 1924 Water street
southwest, 2651 Benning road north
east, 3635139 M street and the north
east corner of New Jersey avenue and
D street. The first of these, it found,
is visible from the Washington Chan
| mel and East Potomac Park, the Sec
ond from the Anacostia River and
Lake Kingman, the third from Canal
road and the Potomac River and the
fourth is adjacent to the Capitol
Grounds.
Removal Agreed Upon.
IIpder on a0raapoao+ ranobol l..
tween the company and the Commits
sioners in November, 1881, all bill
boards in residential areas or in the
so-called Shipstead area we're to have
been taken down by November 80 Of
this year.
The Shipstead area is that adjacent
to the Capitol grounds. Pennsylvania
avenue, the Mall and Rock Greek
Parkway.
At that time there were 1927 bill
boards in the city, the report said,
and now there are only 622.
Maj. Gotwals has announced a
policy Of not permitting the rehabili-
tation Of any billboard in a location
from which it can be seen from any
prominent public building, public park,
or arterial entrance to the city. This
Is in addition to the original agree
ment to get the billboards out of
residential and ShipStead areas. All
the boards approved by the committee
today are in commercial or industrially
zoned areas
At the moment there are only 48
billboards. so poster panel boards and
three wall signs in residential or Ship
stead areas. Before any billboard is
rehabilitated, the report recommends
that the company take down a bill
board OF equivalent area in residential
or Shipstead zones, which would cut
this number still further.
Maj. Gotwals said he would study
the report thoroughly before acting.
Capt. Hugh P. Dram, director of
inspection, is chairman of the Sign
Committee.