The Daily Alaska empire., 1934-06-21
PUBLICITY FOR
 ALASKA NEEDED, AVER VISITORS
More Advertising Neces- sary to "Sell Alaska
 Chamber Is Told

More community and general ad- vertising is essential for develop ment of Alaska's tourist trade, the Chamber of Commerce was told today by two of it's luncheon guests, Stanley Schlenther, Seat tie advertising expert, and Merritt L. Owen, executive of a large Port land wholesale firm. The former is here headline hunting" for next years advertising campaign of the Alaska Steamship Company, and the latter on a combination busi- ness and pleasure trip.
 Despite the setback given Alaska by the longshoremens tieup of transp ation here, business throughout the Territory is defin- itely better than it was a year ago, declared Glenn Darlington, of the Juneau-Young Hardware Com pany, and who has connections throughout the Territory.
 Caused Some Loss
 The strike caused material loss in several lines, he added Wrangell was particularly hard hit through the cessation of the fresh fish business. Ketchikan and Peters burg also were affected as were other Southeast Alaska towns.
 Tn spite of this, however, busi- ness is showing big improvement over last year. All through the Territory we note an improvement in the mining industry especially D he added.
 Will Advertise More
 MT. Schlenther, who is Seattle Manager for Beaumont and Hoh- man, national advertising agency which is handling the national ad- vertising for the Alaska Steamship Company, said good pictures of historical events and scenes are especially needed to tie up the ad- vertising program more intimately with Alaska. He said he would like to get material of this kind and would return it if desired.
 The Alaska Line, he said, was getting good returns from it's 1884 campaign and that its plans are to conduct an even more vigorous campaign for 1885. He invited CO., operation from the Territory's busi- ness and civic organizations.
 Not Advertised Enough
 MT. Owen declared that the Ter ritory and its communities do not advertise their owN country enough. He emphasized the importance of advertising and said If you want this country really opened and to get the tourist traffic you will have to do more advertising"
 His own firm, he added, this year offered number of trips to its employees as a business promotion scheme. Included were trips to Alaska, Hawaii and elsewhere. "It was difficult to get anything on the Alaska trip, except steamer schedules, while we were able to get two reels of pictures on the Hawaiian trip" he declared.
 He was greatly impressed with the scenery of the Territory, awed by the size of it's mountains, and not bothered by the rain. He was used to it, he said, and Portland still holds the belt for rainfall.
 Elliott Robertson, just returned home from school, son of MT. and Mrs. R. E. Robertson, was also a guest of the Chamber today.
 Possible Solutions Suggested
 While several possible methods of solving problems confronting the local halibut fleet were sug- gested by the Executive Board, def mite action was deferred until next week in order that the Board can confer with Olaf Larson, head of the local organization. He is out on a trip to the banks at present.
 Among methods mentioned were: consolidation of areas two and three, which the fishermen favor but which, it is believed will not be favored by the International Fisheries Commission; increase the catch per man and boat for vessels fishing in area three with the idea of inducing the larger vessels to operate there exclusively; limit still further the catch in area two, to discourage the larger vessels from fishing there; and closing both areas when the limit has been reached in either of them.
 Usual Finances Assured
 The Chambers usual $500 allot- ment for the Fourth of July Cele- bration is assured it was announc- ed today by the Executive Board This has been made possible by special donations made this week
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