Plentywood herald. [volume] (Plentywood, Mont.) 1908-current, 1934-12-06
GETTING DOWN TO
"BRASS TACkS"
big sAVlNG"-AND Howl

privilege, which = undoubtedly sign
fled the value the Cash Stationar,
Co. of Lawrence, Kansas placed upo
its circulars which the envelope cor
tanned
On the outside of the envelope wa
plenty OF printing to induce the re
ceiver to examine its contents whicI
otherwise might be overlooked
since il was mailed as such an in
valuable parcel. All these some tw,
hundred words came under the car
ton, Good Printing at a Big Say
ing" big Saving of what2
No printer. or any other merchant
objects to losing business whe1
placed in fair competition with other!
of his own rank. Business that goe.
to others In your own communit,
you know are helping to build tina
community. even though at times one
may be disappointed in failure OF his
own efforts to secure the business.
But to see these outside chiseling
outfits cir cular izing communities
and see some of the very business
and professional men who would
holler to Tho high heavens II some Of
their preferred customers did the
same thing so far as their own work
is concerned, falling for their kind
of bunk is more than the person OF
ordinary intelligence is able to grasp
The circular to which we refer Is
so typical that 1t might be worth
while to look at some of its provis-
ions. For instance. quoting from the
envelope. we find, I'VE have special
automatic presses-adapted to turn
out large volume of work, capable OF
printing several jobs at one time
Yes. that naturally makes 1t possible
to handle any job of printing at a
lower cost. Go to any printer in
your OWL town, give him a number
of orders of the same item to be
printed at the same time, of course
he can make you a more attractive
price. We also notice that Cash
Must Accompany Order" How much
easier it would be for every printer
or any other business to operate II
cash always accompanied the order.
But the soundest argument against
mail order printers-or any other
class of business-is not found IN the
low prices that are offered on ac-
count of quantity production or the
cash with order provision, those
are merely methods of business op-
GRAFTON making for the success OF
any merchant.
The soundest argument is one that
contributes to the entire social struc-
ture of every community. Let us
carry this mail order business a little
farther. Let every man and woman
in u community pay cash with
order and send to mail order houses
for all their clothing. Let them buy
all their lumber from Valentine or
some other buy4by-mail concern, get
ting their garages, their houses, their
g~ranaries, and their barns in knock
down style which anyone can put
together" Then of course they will
purchase their furniture for that
house, their equipment for the new
barn or garage from some Chicago or
Kalamazoo concern at a big saving
Then when dad or mother needs new
glasses they will of course buy them
from the outfit advertising hat "for
cash" they will save them 40 per
cent to so per cent. Oh, yes, | know
they are cheap glasses, just as Is the
lumber, the clothing, the furniture,
but then, you know, this 'ibig saving"
must be made. Quality doesn't count.
Then, the teeth need fixing every
SO often. Well, sometime when we
are down In the Twin Cities or some
other larger place than Plentywood
we will visit the- Painless
Dentists" They won't hurt, and my
goodness, they offer to do the work
for half as much as our own dentist.
oh, | know you have to take chances
on satisfactory work and can't be
there where they will make any mis-
takes right or to see that you are
satisfied-and you might even have
to have some of the work done over
by the local man-but, think OF the
money you save. It's worth the
chance. Then, on this same plane OF
reasoning, we get the idea that a lot
of this medical business, with opera
tons, hospital expense and all, Is I'M
necessary. A neighbor OF mine had
the same thing I have and sent to
the "Hokum Medicine Co." for their
Rural" remedy. Now she Is as
strong as ever, never felt better In
her life;" why should | go to all this
needless expense OF a big doctor bill
and possibly an operation which my
doctor says he thinks | ought to have.
OF course, knoV he's been mighty
attentive to me. He's gotten up In
the middle OF the night sometimes
and driven to my home to ave the
life of my little baby, and 1t would be
just awful, | know, not to have a doc
tor in a town to 60 to when the need
really does come, but think of all the
money | can save.
There's not a one OF you business
men who read this would not see the
handwriting on the wall, should
such a process Of fallacy be carried
into actual practice by all the people
Of this community. You know what
1t would mean. You know it would
soon bring the d~isintegration OF the
entire social structure on which our
community Is built. Business would
fail. Many people would be thrown
out OF employment. Professional
men would have to seek elsewhere
for suitable locations Taxes would