Askov American. [volume] (Askov, Pine County, Minn.) 1914-current, 1934-12-20
DELIVERING


a good product is important at all
times. That holds true in the news
paper field as we'll as with any other
trade or profession.
Certainly progressives and radicals
are not very friendly inclined toward
conservative and reactionary news
papers and vice versa. That is eSpe-
cially noticeable in holly contested
political campaigns such as the one
Of 1884.
Among the outstanding newspapers
in the state that were antagonistic to
the radicals was The Minneapolis
Journal That feeling was expressed
on the platform, over the radio and
III print by the radicals.
The Journal, however, maintains a
large circulation. Why so? Because
they know their trade. In the first
place they deliver a we'll printed
newspaper, easy to read and we'll
arranged so that the reader can con-
veniently and quickly find that part
OF the newspaper in which he or she
is most interested. The Journal has
on its staff some excellent feature
writer's who know how to use the
English language. Their editorials
are so carefully written and so per-
fectly proof read that looking for an
error in them is almost like looking
for one in the Bible. That naturally
is appreciated by the reader, whether
or not he agrees with the opinions
expressed in that newspaper.
In nearly every community of the
state can be found some citizens
old timers-who have been subscrib-
ers and readers of that strong re-
dictionary newspaper for a quarter Of
a century or more, not because they
like its editorial policies but because
the newspaper has good news COW
erage, excellent features as above
stated, sports news, market reports,
come accustomed to looking to The
Journal for their information. And
naturally, with a large reading circle
thousands of them-day after day
and year after year, the editorials
contained in such a newspaper are
bound to have influence upon the
readers.
We do not know what The Journal
pays in salaries and wages, but from
all indications they must be paying
their steady and faithful employees
we'll or they would not remain on the
job. There is, for instance, writer
like Charles B. Cheney who dwells
mostly on politics. He has been with
The Journal so long that he is con-
sidered by the readers a part of the
institution. One of the important
reasons for Mr.. Cheney's column
holding the interest of the readers
is the fact that he is so careful in
having his statements correct.
Speaking to leaders in any of the
political parties in Minnesota one will
observe that they all have a good
word for Charlie Cheney. Not that
they agree with his political philOsO-
ply, but they appreciate his honesty,
his knowledge of affairs and his great
care in stating things correctly. He
doesn't miSquote nor try to change
the meaning of other writer's or speak
ers in bringing out in condensed form
what they have said. Mr.. Cheney is
the one political writer in the state
who devotes his entire time and eff
fort to writing on politics and eco
nomic measures. The Journal man
agement has been wise in permitting
one able writer to devote all of his
time to those questions.
Mr.. Cheney has files and records
for the past quarter century or more
so that he can readily look up what
was said by this or that politician in
past campaigns. Being in that posi-
tion for so many years it has become
a second nature to him, and Mr..
Cheney knows the history of Mime
sofa politics. He carries it with him
above the shoulders but what has not
been committed to memory, he can
soon find i'm his records.
Then there is also another able
writer like Left Gilstad-a younger
man and a comer-on The Journal.
He likewise is careful, studiOus and
exacting. Others could be mentioned.
All this isn't written because we
have any particular love for The Min
neapOlis Journal, the purpose being
to bring out the value of knowing
ones trade and producing a product
that fills the bill in so many ways