The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1934-02-13
THE TIMES-NEWS GROWS IN
PUBLIC FAVOR

The Times-News is greatly impressed o!
the appreciation of the reading puoIc III
ifs territory. which is reflected at this tune
in steadily increasing circulation, at rate
that is unusual at this time Of the year Al
a time when general business in this sec
ton Is always at low ebb, the people
manifest an interest in reading this news
paper which is proof that our circulation
department has turned that corner"
The rule of business of The Times-NeWs
is to give it's readers the greatest possible
service. That service has been somewhat
curtaifed in the past two or three years by
the general business conditions which have
existed in this territory; but we hope that
the bottom has been reached, that the up
turn has started, and that this and all
other business enterprises in the town and
county are going on the upgrade from this
point.
The Times-News has sustained heavy
losses in gross business during the period
of the depression" as have all other
businesses of the town and section; but
this newspapers decline in gross business
has been confined to the advertising de-
partment. The circulation department IN
1888 made the best financial record in the
history of this business. In other words,
the best business year the circulation de-
partment has experienced was last year.
This is something for the advertising
patrons of The Times-News to consider.
Advertising patrons have vital interest
in this papers circulation. They spend
their money for space in the paper in which
to carry their business messages to the
people of HenderSonville and this towns
ton of the paper the more effective al
advertising messages, for the reason that
advertising results depend in large meas-
ure on the number of people reached by
the advertising medium.
The Times-News is in the strongest and
best position in its history to give real SER
vice to advertisers. This is not only due
to the extent of its circulation coverage in
ISIlIIOty, buG III q uOCoOlC uCSICC W
the, respect and confidence of the public
enjoyed by The Times-News. Reader in
terest is one of the most certain rules for
guaging the effectiveness of an advertising
medium.
Attention may be called to the fact that
The Times-News has paid circulation. The
people who receive and read this news
paper are evidently interested in it, be-
cause they pay their hard cash for it. In
addition to this indisputable indication of
reader interest, is the fact that every day
readers of the paper tell us of their deep
interest in reading it, of their appreciation
of its news and feature services, its special
articles and its editorial page.
A newspaper with little or no reader in
terest is a poor advertising medium. The
greater the reader interest the greater the
effectiveness of a newspaper as an adver-
Using medium. In size and appearance
The Tinas-News is not imposing, but we
doubt if any daily newspaper in the Caro-
inas enjoys. a greater degree of reader III
terest. Because the readers of this news
paper manifest this interest in the paper
and its Contents advertisers have the as
suranee> that their messages will get a
reading and that there will be responsive