Evening star., 1934-11-12
100000 RECEIVED
IN CHEST DRIVE
Pre- Campaign Total Is High
er Than Last Year,
Officials Say.
Continued From First Page.)

local broadcasting stations from now
until the end of the campaign.
Predictions that the 1884 quota will
be oversubscribed were made today by
Laurence E. Rubel, chairman of the
Publicity Unit. He said more wide
spread cooperation is being given the
Chest in its educational campaign
than ever before by the press radio,
theaters, the pulpit and other sources
of public information.
Increased Co Operation.
voluntarily these agencies of pub
lie education have come to the Chest
with vastly increased offers of CO.
operation" Rubel said. Through this
means our program for bringing the
story of the more than 10000 people
who we're helped last year again to
the attention of the 117000 people
who gave toward their help, has been
so much more widely disseminated
than before, that I am sure more peo-
pie have real knowledge of the
work Of Chest agencies. This Is bound
to result in increased gifts and, as
q matter of fact, early reports indi-
cate that a number of Government
divisions are already over the top,
while various units report receiving
gifts before any solicitation was made.
1T would be impossible for the
Chest to pay for even one-twentleth
of the value of what has been given
without cost. Take the newspapers
alone, always our first line of attack.
Each of our five metropolitan dailieS
is giving without cost six pages of
display advertising. In addition to
that each paper is devoting column
after column of unpurchaSable news
space to news and pictures, pages in
rotogravure sections, editorial sup
port, and special features by their
own writers. The display advertising
was prepared without cost by James
Rotto, director of advertising and
publicity for the Hecht Co., who is
also a vice chairman of the Publicity
Unit, in charge of all printed matter.
Rubel then called attention TO the
cooperation given by all the churches
of the city, Catholic, Protestant, and
Jewish, stating that most OF the pas
tors of the Protestant Churches had
preached special sermons on the sub
ject of the Chest, while in the Catholic
Churches, each priest read letter
from the archbishop, urging support
of the Chest.
The greatest radio program in the
history of the Chest, with a concert
by the National Symphony Orchestra
on a city-wide hook-up last Friday
night. has been arranged by Earl A
nd uoTl1If pYNUpncnt1 with tho
greatest amount of time ever given
movement of this kind.
Movies Helpful.
In every motion picture theater in
Washington this week there is being
displayed a film showing activities
conducted by Community Chest or
ganization.
Space has been donated for the
placing of posters on billboards. The
District Commissioners also gave per-
mission for placing 300 posters on 400
light posts which will convey the mes
sage OF the Chest to Washington.
Prominent downtown stores are de-
voting at least one large window each
this week to displays showing the work
of various Chest organizations.
The street cars are carrying placards
both inside and out
The Community Chest signs. painted
on the sidewalks, which confronted
Washington pedestrians this morning
are the result of donation of time
by the Traffic Department of the
Metropolitan Police Department, the
members of which went out on their
own time yesterday and did this work
All the chain stores have window
displays built around Community
Chest cards this year.