Evening star., 1933-06-11
individuality Is Reward
For Home DreSSmakers

sign win have to express that mood. ]
think Of gay sports frock. in one OF
my favorite colors. 1t must be cut
on smart, jaunty lines, that will make
it part of the colorful background.
AS I think over all these points, quite
suddenly know just what kind Of frock
will design. Perhaps it is a bright
blue wooden with stripe woven into
the fabric. It's color is as gay and
Springlike as the woods and the flowers
But I must give it dashing line, so
think of myself marching along like a
soldier with shoulders square. At once
have the general lines of the frock In
mind. 1t will be two-piece, with a
bodice buttoned in very military fashion
down one side. will carry cut
that square-shouldered effect by little
epaulets over the shoulder. Then give
the skirt enough fullness so that il
swings jauntily as walk rapidly along
the narrow paths-and, VOLTA, my dress
is designed in my own mind.
That is the sort of thing do, nc
matter what kind of frcck I am design
ing. Perhaps it is an intimate little
afternoon tea with some one of whom
am very fond. I want q frock that
is very simple, but that is very gracious
and alluring. I think long time about
this dress, because 1t must be very, very
subtle and very, very charming. And
so, at last, think of a very sheer deep
blue crepe, and against it I see the
finest quality of organdy. I imagine q
dainty cellar outlining the long V-necE
line, and at one end, like surprise,
fn fron ni1a Iyy ~
Then, to give the dress just little
more grace, I put in narrow rows Of
double hemstitching. My dress pleases
me, it fits the occasion and know that
it will be very becoming.
NOV, that is the way design dress
for myself. When I design fer Q
client try to do the same thing. try
to get my client to talk to me freely
about her life; about the things she
likes, the places she goes. When fee
that know something about her, then
I suggest a certain kind of dress. Per-
haps 1 make mistake-I can tell in
stantly by the expression on her face
Then I try again, until I have found
the scrt of frock that makes her happy
We plan every part of it together-the
sort Of hat that she should wear, the
right shoes and gloves. But always
respect my clients likes and dislikes
because I know that the dress you like
is the successful dress, and almost
always 1t is the becoming dress.
One Of the reasons that I prefer
French dresses to American dresses Is
that in Paris we make dresses for each
individual client. We don't have ready
made frocks, as do Americans. That
means that every costume is designed
for the woman who is to wear it. She
is wearing her own especial model, which
has been created with her likes and dis
likes in mind
am always glad when find woman
who SeWS or who has her clothes made
by dressmaker. I'll tell you why. II
is because her clothes are really indi-
vidual-they are adapted to her tastes
l sometimes wonder why more Amer
ican women don't sew. You have SC
much more leisure than our European
women, and you have such good taste
You could so easily create for your
selves dresses of real distinction and
real individuality. You could have
frocks that you really like. And is
there anything in the world that makes
woman happier than a costume she
likes? I don't believe there is.
(Copyright, 1933)
I