Evening star., 1933-08-17
Buying Campaign Declared
Vital Element of Recovery

Public support of the buying CAM
paign is indicated in comments on the
plea Of Gen. johnson, head of the Re-
covery Administration, for the fullest
possible activity among consumers. 1t
is pointed out that the country expects
great benefits from the expansion OF
the business and industrial structure
and that the increased volume of wage
payments must be employed in the pur-
chase of goods, if the wages are to be
continued at the present rate. Return
of prosperous conditions, it is argued,
depends upon the circulation of money
Having put men to work" says the
youngstown Vindicator, ''it is natural
that the Government should, as the
next step in the recovery program, urge
the public to buy, so that the people
may continue to have jobs" The Phil
adelphia Evening Bulletin agrees that
this appeal is "vitally important" and
argues: THE first purpose of the re-
covery movement is to create jobs and
provide for an increase in the num-
Der of and content of pay envelopes.
But the ultimate objective is to stlmu-
late purchasing power to degree that
will create a demand for commodities
of all varieties and send orders back
from the retail store through the whole
modities. thus necessita ting still more
jobs and wages. If the Nation does not
start to buy. the chain OF prosperity
wheels will be checked"
"It is now up to the general public, :"
declares the Oakland Tribune, "tn
whose ranks are thousands who have
felt the first benefits of the new indus
trial RECOMMENDATION. Upon the response
rests not only the mutual profit that
comes to buyer and seller, but the
greater circulation of money needed to
properly balance the N. r. A. program"
The San Antonio Evening News explains
that "the money that will go into pay
envelopes will be spent in shops that
supply necessaries and ultimately will
find its way back to the factory, to go
into pay envelopes again. That circula-
tion," continues the Evening News,
well started, it should keep going OF
itself"
with a foundation of improving busi-
ness. industry, employment and farm
prices" according to the Ashland Press,
i've believe that the mass buying drive
will meet with unusual success and will
further solidify the recovery, which is
now so evidently under way" The Tex
arkana Gazette agrees that higher
pay rolls bring increased consumption.
and increased consumption brings more
jobs" while that paper emphasizes the
theory that the recovery process will
operate in an ever-w widening circle"
There should be no delusion," advises
the Hartford Times, about the serious
ness of this step in the recovery pro-
gram" and with it may stand or fall
the success of the whole movement"
The Times declares further: IF this
forward movement against paralyzing
idleness is to make further gains, or
even hold the ground already conquered,
it will be indispensable that the buying
power of the Nation swing into action.
Only by purchasing and usng goods
produced can the American people make
the old and the new jobs continue.
Gen. johnson has appealed to the Ma
tion to close the ranks and make the
victory complete. In fact, there can
be victory at all only If the consumer
demand takes from the shelves the
goods which increased production has
placed there"
Denouncing those who are guilty Of
having selfish purpose, the Fort
Worth Star telegram states: Refusal
Of the new IA Is sheer foolishness.