The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1933-07-24
ROOSEVELT TO
carry APPEAL
.iOTHENATION
VIII Launch Greatest Of
Peace Time Campaigns
By Radio
OySLAUGHT TO BOOST.
vSIIRCHASING POWERS
. THOMAS L. STOKES

By lnO"FNS -
r.;,s3 Press staff Correspondent
distinction, July "a. CUP
p..,ils7t Roosevelt will open the
..iir;ris-ration'S gigantic and UNI
a.,,sIorted campaign to increase
-, purchasing power tonight by
:. .5,g industry to Sign on the
t line" agreements for uni
s s higher wages and shorter
r,,sing hours.
Tho chief executives address
.,,igb.. which he drafted aboard
- rarht Sequoia. will be the sig
a for such a mass attack on
.IbEc opinion as this nation has
-, seen since the war.
Trains speeding out of the cap
~, las. night were bearing TO
,Tsryone of the country's 5,0OO,-
ma employers the agreements
,bsv are asked to sign fixing a 35-
sorr week and a $14 weekly min
irgm wage for labor. with a SIS
~rinum wage and a 40-hour
vssL for the "white-collar" work
e.
Following the presidents open
inc plea for cooperation, the
,cg,.ry will be flooded with liter
s,gr with speeches, from the
ra,i,rm, over the radio, through
he ration pictures, explaining his
c5ir.ive and that of Gen. Hugh
s Johnson, recovery act admin
kratOr.
kilograms continued to pour
into the White House and john
gn's office last night pledging
support. Their burden was:
1--WE are with you 100 per
cent"
The messages asked for further
details on how to put the plan into
immediate effect. Richmond, Va,
wired it already had organized a
campaign force and was sending
representatives here to learn how
to proceed, Detailed instructions
will 90 10 all parts of the country
within two or three days. The or
ganizarion to carry forward the
drive is to be built along state,
regional and community lines in.
the eRdeavor to reach everyone.
Forty newspaper advertisements
are being mapped out by New
Ya'k advertising agencies, it is
nmlnced. This layout will be
completed in a few days.
These advertisements will be
offered 70 local committees for
underwriting by local groups.
The government will not spend
any money in this advertising
campaign.
Letters went out yesterday
from Johnson to every radio sta
ton in the United States inviting
Cooperation.
Complete success of the blanket
code Is Indicated. Wages already
are being raised as foresighted in
e1S;rial leaders show the way.
IN his message tonight to the
country. President Roosevelt will
:'3E how purchasing power has
aI'n far behind production and
E.,reS which are feverishly rising.
u vas this lag which precipitated
me depression from which the ma
1on now is emerging. Unless pur-
enaSng power is built up to abb
SOTO the goods which industry is
ping up so swiftly, there will be
another fall, leaders were warned.
Likewise. he will showed how
wages have been slashed during
me iaSt three years and how hours
nave been increased to the Sweat
Snop levels of several years ago
IL many cases.
An example of the low wages
low prevailing was cited yester-
~ IN a report by Secretary of
-aoor Frances Perkins on the
mn Industry. An investigation
VI $4,000 payroll records in nine
" the principal manufacturing
Sa'es showed that half of the
ILorAers in the industry earned
.s% than S7.4O a week in the
LLas'ty part of this summer. The
a;s3eSt average earnings were 50
e. New York. the lowest. $3.50,
500 and $50, respectively, in
vania '''''' anu
y publication of this report, which
wi DC followed by those of other
t;..i,lStrleS, represents Miss Perk-
:. part in the general campaign
~, y raise wages through "pitiless
NohCjty."
with his voluntary blanket
IisstLeement plan inaugurated,
,,., 'u now Is pushing ahead
S S"n ms drive to get detailed in
:, gI.S'rlaI codes drafted to establish
,o NJ recovery program on it's per-
"anent basis.
ne continued in conferences
, JSanaay his attempt to establish a
nv, n?s Ter work week in the ship
h. 5allalng industry than the 40
ilr maximum proposed. Until
~, ne saturday night he was insist
ros upon a 32-hour week as a
96 promise. Labor has asked for
a 4 20 week. :,
ms code must be completed
continued on page Al ,r,