davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1933-11-11
HAY BRINGING
S14.50 TON
By J. S. CAMERON

The price o: alfalfa hay has
leached a new high level. The price
quoted at Hynes for U. s. No. l is
$14.5O. This will net the grower in
Imperial Valley $11 per ton if sold
direct to the consumer. In the face
of all the adversely ana misery in
agriculture that is to be seen and
read about, this advance in the
rrice of one conmod.ty Is cheering,
because hay prices started last
spring at $3.50 per ton.
The farmers in Imperial Valley
are getting down to brass tacks
and are really raising hay-the best
hay TO be bought at any price.
There seems to be something about
the soil or the climate or both, that
puts value and potency into Impe-
rial Valley products. Perhaps there
are lines and salts in our soil that
gives flavor and food value to the
| things we raise on the farm. In
any event our vegetables are known
the world over. Our grapefruit is
famous for its sweetness ard flavor
and our alfalfa hay is said to have
a superior milk producing quality.
During the past summer the talk
about codes and agreements, and
the various acts On the part Of the
government designed to stimulate
trade as well as interest, have
brought about an interest in the
hay business as a real commercial
entity. The interest should have
been stimulated long ago because
ttat industry in Southern Califor-
ria ranks second only to the citrus
industry in value. 1t is therefore
a source Of encourage ment TO those
who have hay to sell. to know the,
their commodity is on the up and
up, and being second in rank, II
seems certain that agriculture ir
Imperial Valley at least has reach
ed a turn in the road.
Imperial Valley press., 1933-11-11
Officials Back
From Conference

H. c. Lounsbury and E. L. Edmi-
son have returned from Los Ange-
les where they attended confer
ence of oSuthern California direc-
tors of emergency relieT held in
that city Thursday.
The meeting was called by the
state emergency relief statistician
for the purpose of finding out how
this relief is being administered in
the different counties of the state.
This was the first general meeting
of these relief directors to coordin-
ate their efforts for unified sys-
tenn of relief administration and
the program adopted, it is thought,
will simplify their activities during
the winter.
Imperial Valley press., 1933-11-11
COLE To DRIVE CHEVROLET
FOR 100 CONTINUOUS HOURS

Challenge Gas, Pom-Pom Night
club and Reno Beer. The accessor-
les and supplies for his car will be
provided by firms in the above list.
Must Report Often
Conditions surrounding the test
we're made more stringent Satur-
clay by Chief Oswalt. In addition
TO being in danger of arrest If he
violates any traffic rules during his
long and gruelling drive of 100
straight hours, the chief insists
that once every hour, from mid
night until dawn on each night.
Sarge must report in mis- car at the
Ell Ceiltro police headquarters, to
policemen on their beats, to high
points on his circle swing.
In addition to driving about Ell
Centre, Sarge's itinerary will in
clude Heber, Imperial and Holtville.
To help keep his mind off of bed
during the test, Sarge will demon
strate the car, the superiority of
ITS accessories and supplies, deliver
groceries for harried housewives,
deliver messages free, and all that
sort of thing. All that is necessary
to get his services without charge
within the 15-mile driving circle is
to telephone Ell Centro 1106.
When the motor car prisoner fir
ishes his test in front of Womack' S
Salesrooms next Saturday, he will
appear in person at the United Art
lists theatre and address the matinee
crowd. Then, and not until then,
like a Boy Scout with many good
deeds performed, he will take to his
bed.
Imperial Valley press., 1933-11-11
0UNIYBRIEFS B

] FOR SALE-Pump engine and tanS
house of two rooms. Call at Nc
Neece & McNeece Service Sta
ton. 2t3 l0t2
Dry Olive or Eucalyptus wood.
Best in town. Ed Royce. l0tf
DR.. A. b. Hanson, dentist. New
Professional Bldg. Phone 88 eti
Individual Christmas greeting
cards. Names and monograms ell
graved or printed. Place your c.
der now. Desert Gift Shop, o%9
Main. On
Remember your friends with
Christmas Greeting Cards that are
distinctively individual. Desert Gift
Shop. $50 Main ST. oh
Dance at Veterans Memorial Hall
every Saturday night TO Imperial
Valleys finest music. 2l-t-sat-tf
Imperial Valley press., 1933-11-11
FARM BUREAU
CONVENT ION
NEXT MONDAY

Imperial Valley delegates to the
annual state farm bureau conven-
ton which opens in Santa Barbara
in Monday, November 13, are plan
ming to leave either this afternoon
or tomorrow morning SO that they
will arrive in time to enjoy the
tours planned for their enjoyment
Sunday afternoon.
The various beauty spots of San
Ia Barbara will be shown on these
tours and late Sunday afternoon a
tea and reception will be given in
the recreation center where the
convention will take place.
The convention sessions are No
vember 1916, and are being watch
ed with interest by farmers
throughout the state since many
vital questions of moment to agri-
culture will be presented for dis
cusSion.
Among the speakers scheduled for
the convention are: DR.. Ray Lyman
Wilbur, president of Stanford uni
versity; Alex johnson, secretary OF
the California Farm Bureau FEEDER
alton; DR.. Robert G.. Sproul, pre-
sident Of the University of Califor-
mia; R. w. Blackburn, president OF
the California Farm Bureau Fed
Grafton.
Social affairs have been planned
as we'll: Tuesday evening the dele.
gates will meet in the picturesque
FL Paseo for a dinner and program
the theme of which will be ole
Spanish days in California, and the
period of the mission fathers.
Wednesday evening a concert i!
planned as we'll as other events.
Earl V. c. Nor:nrop is state dele
gate for Imperial county; Mrs
Charles Hac2lleman, president o.
the farm home department for thu
county; Joe Enz, member of th'
farm bureau dairy department
These are official delegates to th'
convention and others who plan II
attend are Mr.. ard Mrs. c. I
Kamm OF Holtville, Mr.. and Mrs
w. j. Dorrschuck, Mr.. and Mrs. c
O. Hoober of Calipatria, Mrs
Northrop, Mrs. Evan t. Hewes, Mrs
E. R. Long, Mrs. Tom Allen, Mrs
James Forester. Assemblyman ant
Mrs. S. E. Robinson are expected
also.
Imperial Valley press., 1933-11-11
MISSING BOY
NOT KIDNAPPED

LOS ANGELES, Nov. II. U.H -
An all-nighJ search for two-year-
old Peter Baldwin, whom police be-
lieved kidnapped, ended this MORN
ing when the ccild was found with
neighbors directly across the street
from his own Wilmington home.
The discovery was made when
police, beginning second search of
the district, caused considerable
commotion and led Mrs A. H. Ne
rad to reveal that she harbored the
child overnight.
Young Peter first was reported
missing when his father, Dan F.
Baldwin. prominent engineer Of
San Francisco, and Mrs. Baldwin.
returned from motion picture
show last night.
The curly-headed boy had beer
left alone and when mis- parents
looked in his crib he was not there.
They made hasty search of their
residence and then notified police.
Officers came at once, spread
through the neighbcrhood search
ing vacant lots and questioning
neighbors. They returned to an
nounce no trace of the child and
said they were satisfied" it was a
kidnapping case.
The officers expressed the opin-
ion that the child's grandparents,
wealthy San Francisco residents,
probably would receive ransom de-
mands shortly.
In their haste the officers over
looked the residence of DR.. A. H.
Nerad, directly across the street
from the Baldwin home.
I A second squad Of detectives ar
rived this morning to question Bald
win regarding any enemies he
might have made. During the
questioning Mrs. Nerad emerged
from her home to ask if anything
was wrong.
Told of the kidnapping, she re-
ported that the child was at the
very moment sleeping in her bed.
She said that she was attracted
by cries of young Peter when he
wandered into the street about
o'clock last night. She said she
crossed the street, picked him ur
! and rang the doorbell of the Bald
win home. When she realized nc
: one was at home she took the chile
home with her.
II guess I failed to notify the
: BaldWins," she said.
Young Peters great grandfather
was Orville Baldwin, pioneer Sar
Francisco banker and real estate
dealer. His psternal grandmother
. is Mrs Millie Baldwin arid his ma.
terral grandfather is Charles R
Rhodes, vice president and genera
manager Of San Francisco manu-.
: featuring firm. Both MS grand.
mother and grandfather were de
scribed by local authorities a.
prominent and wealthy"
Imperial Valley press., 1933-11-11
New York Stocks
BY MAX BUCKINGHAM
United Press Financial Writer

NEW YORK, Nov. IL The
stock market moved forward SLOW
ly today, under purely professional
trading, as the dollar skipped about
in a confusing foreign exchange
market.
Opening considerably stronger,
the dollar suddenly began to lose
strength and fluctuated violently.
Towards the close of the stock
market the pound sterling had
gained back almost all of its more
than cents overnight loss. Francs
and other currencies also streng-
thened.
The foreign exchange situation
frightened all but professional
traders from the stock market.
There was no wheat market to
guide stock prices.
One of the most active stocks
on the board today was Patino
Mines, largest tin producer in the
world, which jumped to a 1888
peak at 22i3 for more than a
point gain. This reflected the
steady improvement in tin prices
in the last year with record
high yesterday for seven years.
But elsewhere in the list there
was firmness, U. S. Steel showed a
fractional gain to Az. American
Telephone erased an earlier loss
of more than a point and was
around the previous close Of lie
Allied Chemical gained almost 2
points TO 1884,.
Tobacco stocks were easier, main
ly on beliefs in some trading cir
cles that higher prices for Gig
arettes are still considerably away
and these are necessary for bet
ter earnings. American Tobacco
was off rs point at 7l$.
Fractional increases came TO the
gold mining issues with Mcintyre
Porcupine up Il at 447s. Most
metal shares joined in the DEM
onstration and U. S. smelling gain
ed 2 points to 100. American smelt-
ing was fractionally higher at 47l2
Cerro de Pasco gained fraction
ally to 1885,.
Repeal stocks were stronger with
national distillers up IL at around
"a and Schenley up fractionally.
Rails were firm with New York
Central up as and Pennsylvania UP
u at 27i4. Chesapeake and Ohio
was up 2s at 405s.
Motors were firmer and CON-
munications shares picked up with
Western Union advancing 2as points
to 53i2 and international Tele-
phone fractionally higher at l4h=.
Trading on the stock exchange
today was at the smallest level il
many weeks totaling only 47o,00I
shares as against 100000 shares
last Saturday curb transaction
were $1,000 shares as agains
10000 shares last Saturday.
Dow Jones preliminary average
showed Industrial 96.10 up l.04
Railroad 39.7l up 0.45, Utility 24.3'
up 0.30.
Imperial Valley press., 1933-11-11
BY EDGAR KODAK
President, Advertising Federation
of America)


TIE consumer, whose spending is
necessary to set all Of the recovery
wheels in motion at full speed
ahead, has money to pay out for
much-needed products buo re needs
little moral support from the
seller. The Now Is the Time to
Buy appeal is falling on receptive
and attentive ears but the con-
sumer wants to be helped over the
buying frontier. He wants some
body with goods for sale to step
out front on the selling line aid
help him justify expenditures for
new clothing, radios. motor cars,
electric refrigerators and other
needs.
It takes a thousand years to
to make an instinct but il does not
take anything like that time to form
habit. These several years of de-
preston have created habit
among the men and women OF
America. It is tie habit OF hold
/ ing on TO what they have in the
way of cash and Of doing without
things they really need. This hab-
( it was the fruit Of fear born of dis
I couraging drops in employment and
/ incomes. But, the need tor fear
/ has passed. Confidence should take
/ its place. Employment is gaining
The spending power OF The nation
has improved and is improving still
more.
The need Tor keeping the purse
strings tightly closed against the
! threat of a rainy day has ceased tc
exist for tens of thousands CT men
and women. These have consoH-
dated their financial POSITIONS; they
have saved money. IL the last few
months. many Of them have lost
all fear of losing their Jobs. Some
have had pay increases. The future
looks brighter. But, still they hesi-
tate TO start into action that wave
of buying which will spell success
for the national recovery effort.
Advertising and active selling
working together and forming joint
ly a great motivating force fpr bust
ness improvement and increased
buying. can separate the sliverl
buyers from their money-not iron
all of their money but from enough
TO get the things they need and Il
put new life into wholesale and re
tail trade.
Must Attract Public
General Hugh S. Johnson, ADMIN
istrator Of the NRA, recently Wrot
something about advertising ant
selling which every maker CT prod
nets should study, for IN this state
Jnent is the wisdom OF the age
and the sparkle of truth. Genera
4 johnson said:
GIVE the public attractive up-to
a date merchandise fairly priced.
Z the public is to be induced to bu
Z IN profit-producing quantities,
must be attracted by products Oh
: Viously superior 70 their present pos
: sessions. Buying power is Being re
stcred-fear is pasSing-So now
the time to aggressively pronot
Scur products to the public"
Nov Is the Time 10 Buy" near
"Now Is the Time to Sell" TIL
Imperial Valley press., 1933-11-11
Legion Group
Ends Campaign

Conclusion of the American Le-
gion and Auxiliary membership
drive took place this noon when
posts and units appeared at the
county airport, Imperial, to turn in
the membership for the aerial pick
up.
A plane piloted by Timothy L.
Schies. department director OF jun
ior aviation. accompanied by Cliff
ton Hix. Los Angeles county coun-
ell commander, arrived this morn
ing at the airport, preparatory to
picking up the memberships.
Local Legion members, including
Charles P. Delp commander Of
Boyce Aten post, are honoring tn.
visitors with a dinner which wa
held prior TO the pickup at th'
Barbara Worth hotel.
Imperial Valley press., 1933-11-11
ELIMINATING
7. B. CATTLE
AID To COUNT TY

Proposal by the state depart
ment of agriculture to borrow
SIS, 100000 from the federal govern
ment to conduct 60 days cam
paign to eradicate tubercular cat
tie will mean much to Imperial
Valley in the opinion of w. C.
Mcdonald, milk and dairy inspector
and member of the dairy COM
mittee of the associated chambers
of commerce.
News of this plan was received
from DR.. C. V. Duckworth, chief of
the division of animal industry in
answer to query sent by Mcdonald.
According to the plan all tuber-
cular cattle will be destroyed and
there will be no salvaging of the
animals for meat. Funds to pay
back the loan will be accumulated
by tax on milk fat.
According to Macdonald the plan
has a number of advantages: from
the health standpoint tubercular
animals will be eradicated, provid-
ing in the future only good milk
for consumption. Destruction of the
tubercular cows will aid in reduc-
ing the large surplus threatening
both the dairy and the meat pack
ing industries.
At the last meeting of the
chambers of commerce the
dairy committee was authorized
to take whatever action it deemed
advisable and Macdonald is inter-
viewing the other member on the
subject.
At yesterdays meeting of the
dairy committee of the farm bur-
eau this plan, If adopted by the
state department, was to be rec
commended to the state farm bur-
eau federation for it's endorsement.
Imperial Valley press., 1933-11-11
NOW Is THE TIME To BUY
NOW Is THE TIME To SELL

public Graves information about the
many new and good things now
available for purchase. 1t wants to
see advertising and sales messages
so captivatingly presented snd so
eneigetically backed up with real
craftsmanship that it simply will have
to buy.
General johnson has wisely rec
ognized the value of advertising as
an influence in the movement to-
ward recovery. But advertising
alone cannot do the whole job. The
seller must co his part in an active
way and with the feeling that when
he sells he is serving, not only the
| buyer but the nation as well
The seller must believe TIE good
/ news about recovery. He must be-
ieve what he asks the buyer to be-
lieve, namely, that better times are
already here and that expenditures
5or needed products are justified.
| There can be 10 real forward move
! malIt, no real recovery, until the
sellers-the makers of neeued goods
actually themselves have faith
that recovery is on the way and
have faith in their own ability to
| sell.
! OF course, many manufacturers
| and merchants now are enjoying
tfeir greatest selling yearc This is
because they have faith in tneir
products and in the recovery pro-
grarn and are out on the line fight
ing for business and profits. The
! slogan of every person engaged in
selling and advertising should be
Now Is the Time to Sell"
Imperial Valley press., 1933-11-11

Lodge Meeting-El Centro lodge
No. 384, A M will hold a stated
meeting Monday evening, Novem-
ber i3, at 7:30 p. m. in the Mason
ic temple.
Board and Room reasonable rates.
Casa Rey Hotel. 23tf
Omega ConneIly's piano studio,
Barbara Worth Hotel. 20tt
Fine Watch Repairing, reasonable
prices. Phil Mastenbrook. STA Main
st. It's
Auto Loans --Jno. X. Robertson
VT Main. Lowest rates. l5tf
Perishable Shipments - Yester-
days shipments Of perishables, ac-
cording to report received by B. A.
Harrigan, agricultural commission
er. included carloads asparagus
and 9 carloads peas.
Imperial Valley press., 1933-11-11
NEW BOOKS AT
CITY LIBRARY

Books released for circulation
November 10.
Fiction
2 "Open Land" by B. M. Bower;
a western comedy of errors.
Two Black Sheep" by Warwick
Deeping; a study OF emotionalism
in Deeping's vein.
> "One More River" by John Gals
worthy; this brings to a conclusion
the story of "Dinny" CharWell, the
most charming Of Galsworthy's he
roines.
"Once They Were Rict," by d
L. Murray; a gay story of present
Gay England.
1.-The Silver Bar Mystery" by w
C. Tuttle; the adventures of two
cowboy detectives.
Non-Fiction
1.-The First World War" by Law
renee Stallings.
"Peacemaking, 1919" by Harold
Nicolson.
"Old Gimlet Eye" by Lowell
Thomas.
Twenty Years A-Growing, by
Maurice Sullivan.
-Four Hundred Outstanding
Women Of the World" by M. M
Schmidt.
1.-THE Adolescent Boy" by Win
field v. Richmond.
Imperial Valley press., 1933-11-11

After spending S4947 for perma-
nent improvements the San Joa-
uuin county fair had a ceficit OF
only S3397 this year.
Imperial Valley press., 1933-11-11

Louis Skaggs, Tulare, grows al
monds of exceptional size which are
called the Kings County Beauty va
rietV
Imperial Valley press., 1933-11-11

Orchards in Santa Cruz county
sprayed with oil last winter have
been free from redi spider this sum-
fner.
Imperial Valley press., 1933-11-11
Y Y Weather
Los ANGELES AND VICINITY

Fair and continued warm tonight
and Sunday; low humidity; light ID
moderate WIND FROM the interior.
Imperial Valley press., 1933-11-11
Mn u"l<efS !
L. A. Poultry

LOS ANGELES, Nov. II. U.H -
Following are today's market quo
Evening star., 1933-04-01
BREWERS TO SPEND
MILLIONS FOR ADS
Several Large Schedules
Ready for Release When
Beer Sales Begin.
BY the Associated Press.

by the Associated Press.
NEW YORK, April 1-Several large
advertising schedules are ready for re-
lease the day beer is legalized and soon
thereafter, w. A. Thompson, director
of the bureau of advertising of the
American Newspaper Publishers Asso-
citation. said today.
No details as to plans were available,
Thompson said. Releases of the ap-
preparations may be somewhat retarded
pending Qualification of regulatory leg
islation and the establishment of pro-
duction facilities.
Thompson made no estimate of what
the advertising appropriations might
total, but estimates from other sources
were between S10,000,000 and 20,000,-
600. These included an estimate OF
$4,000, 900 by brewer who would not
be quoted; an estimate of between S10,-
900, 900 and SIS 100000 by another Off
cial, and a $20,000,000 estimate by the
United States Brewers Association.
The general practice before prohibi-
ton was to set aside about 60 cents q
barrel for advertising appropriations
brewers said, and on the basis of q
Is 100000 to 30,000,0O0 barrel produc-
ton the first year (thiS is the Govern
ment estimate), appropriations might
be expected to run between sl5.000,0 ,00C
and $18,000000.
One brewery official held these esti-
mates small because he believed brew
ers would make unusual efforts to es-
tablish their trademarks quickly in the
public mind.
Among the larger 1888 appropriations
was one of $1,000,00O announced by
Anheuser-B Busch and one of $50000(
by Jacob Rupert in New York, Print
ters Ink disclosed
Evening star., 1933-04-01

tive of party Affiliations. He has cam
paigned for the conservation of State
vaterpower, minimum wage law for
women and public ownership of utilities.
Ee has never veered from helping the
poor man and battling the rich, he de-
clares.
His legislative experience is confined
to serving one term in the lower House
of the State Legislature in 1923. He
made his maiden speech in the Senate
last week. 1t was an attack on the mis-
use of Government ship subsidies. He
offered an amendment to the then
pending economy bill, cutting down the
present Government subsidy, but was
unable to get roll call. This amend
ment was offered with the fiery oratory
for which he is famous. He spewed out
the names of Vincent Astor and other
wealthy ship owners with the same
venom that Huey Long uses in referring
to Eugene Meyer.
1t is anybodys guess which way this
full-blooded individualist will develop
Many before him have come to the SEN
ate and had the rough edges worn of
by political stringency, but at present he
Is restless in the precious Eastern at
mosphere.
Opportunity used to be in the West
but now it is in the East" he says, but
he Is homesick for his high mountains
He lives, with his pretty wife, at the
Shoreham.
Evening star., 1933-04-01
BUDGET |MPER|LS
CARE OF PRISONERS
Barnard Sees Serious Handi-
cap From Reduction of
Penal Estimates.

The District appropriation measure,
as submitted to Congress by the Budget
Bureau, would place serious handicap
on the care of District prisoners at
Lorton and Occoquan, due to slashes
made in estimates for the penal insti-
tutions, Capt. M. M. Barnard, superin-
tendent of penal institutions, said yes
terday.
Capt. Barnard reported that at
present there are about 1,100 prisoners
at the Lorton Reformatory. On the
basis of recent experience, he said. he
must anticipate that the number might
be increased
The control of this large number of
men at an institution which has the
open" or unwalled penal system would
be made more difficult due to the re-
auction In proposed appropriations
under which the men could be given
employment, he explained
Inc total estimate for the penal in
stltutlons was cut from $350,00O, as
contained In the bill agreed to in the
house and Senate conference, to $780,
OOo: The working capital fund, through
Wnlcn the institutions carry on employ
ment activities which more than makes
up 1or this expenditure, was cut from
SAC, 900 to about $35,000.
Also items for new construction were
slashed.
Capt. Barnard said today he figured
mat II OF the employed attendants at
tne two institutions, totaling 220. would
nave to be furloughed because of the
reduction IN the estimates.