The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1933-06-08
Leveling-

Leveling-
4 the depression disappears and becomes of in
u terest only to economists and historians, they
probably will find its most important aspect
was its pronounced tendency to bring Americans to
level and to expose dishonesty What can
be done to prevent future recessions will depend in
part upon maintaining that parity and stamping out
dishonesty.
In almost every community, persons who
were Comfortably fxed"-and acted the part-have
discovered how important it is that others also thrive
The necessity of supporting destitute families by do
nations in times when donations difficult to spare
has awakened human feeling which dormant
few years ago. In dozens of communities persons in
public work who surreptitousy borrowed public funds
probably believing they would be able to pay them
back have been exposed and punished because the OPP
portunities for making easy money vanished.
In large cities dozens of persons looked up to in
financial circles been exposed frauds. Several
have taken their lives others headed for prison.
Dishonest and questionable practices, of which
barely came under the law, will be prevented with
strengthening of the statutes Investors money will
be far safer in the future than in the past
Some of the steps proposed or passed by legisa-
tive bodies emergency designed to avert
a crisis. Others part of plans to improve the
chances of farmers and wage of getting fair
returns for their work. Exorbtant profits in any line
will be frowned Greater publicity will be given
affairs affecting investors The nation will be better
off for its experience
Chief Human Desires
"A CCORDING to an advertising authority, people
~ are most easily sold something which they
( \ strongly desire or which fulfs normal desire
such as:
To make money; to escape physical pain; to be
comfortable to avoid effort; receive praise to side
step troubles attract the opposite to be popular
to have enjoyment to be in style; to time-and
some other desires closely allied to these.
The above list consists principally of desires for
things not absolutely essential to existence are
food and clothing. When stops to think of it, most
modern desires for conveniences and uxures hard
ly dreamed of century ago.
In fact if people suddenly to become satisfied
with the necessities of life majority of all in
dustrial and business enterprises would have to go
out of business. The creation of desires which
make for higher standard of living has been due
largely to the power of advertising.
New devices and products which add to human
satisfaction, comfort and enjoyment would make slow
Roadway without advertising to create desire for
them on the part of the public
To err is human. Also the alibi which is Matched
up to explain the
A Kentuckian shot another who called him comm
on liar. Naturally no one likes to be called common
+
1t might be well if European statesmen would accept
fewer peace plans Gin principle" and accept just one
in fact.
An Illinois mayor and chief of police charge each
other with being in league with criminals. And the
word of such high authorities entitled to respect
If the printing of the Congressional Record were
abolished and the newspapers quit sending reporters
to capitol how long would it be before Congress
would quit talking?
When Uncle Sam drives individual out Of busi-
ness by selling below of production, who pays the
taxes of the "evicted" business man? Ask US easy
one. The consumer is the "ast man." He pays it.