The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1933-03-07
William R. Porter Explains
Idea At Meeting In Com
merce Chamber Last
Night

All stores and merchants in Key
West are being asked to put on
special sales Friday and give two
percent Of the cash receipts to the
general fund for advertising the
state Of Florida in honor of H. L.
Deherty, and his great work in
Florida in recognition of which
the "All Florida Doherty Day, to
be celebrated Friday, March 10,
was planned.
The two percent of the sales
are toNbe added to a general fund
that shall be used for the advertis-
ing and promotion of the state of
Florida. This fund is to be held
in trust for state advertising to
be determined by a state commit
tee composed Of Florida's daily
newspaper editors. L. P. Artman,
Of The Citizen, is on the commit
Zee.
Merchants that atteded the
meeting last night in the Cham
Der Of Commerce and others at
the meeting of the committee in
the Colonial hotel this morning
were enthusiastic over the idea
and entered sinto the plans whole
heartedly.
Explains Idea
The meeting last night was call
ed by VIM. r. Porter, who is chair
man OF the Doherty Day program.
Mr.. Porter explained the idea and
told Of the great interest that is
being displayed in other parts Of
Florida.
He told of the investments that
have been made by Mr.. Doherty,
Of a previous visit made to Key
West by the great philanthropist
and q possible visit in the near flu
ture, and his interest in Monroe
county has already resulted in q
club at Key Largo.
While at present the ability OF
Key West is limited in matters of
this kind as well as in all others,
Mr. Porter feels that the city of
Key West, its merchants and citi-
Eenry should do everything pos
sible to make the "All Florida
Doherty Day" program in Key
West a great episode in the life
Of the city, both social and COM
mereial.
To Show Appreciation
The statewide program viii
demonstrate to Mr.. Doherty that
Florida is appreeiatiye of the ag-
gressive effort and the tremendous
investments he has made during
the past six months, especially in
behalf of the tourist industry.
II will also encourage him in
any future activities by evidenc-
ing that not only parts of Florida
but the entire state is willing to
put forth every effort to do some
thing for the promotion of the
states interests.
The proposed sale furnishes =
sales effort for the offering of
unusual bargains and the stimula-
ton Of business and at lthe same
time benefit the individual buyer
of the merchandise offered in a
greater proportion than the mer-
chant who offers il for sale.
Another idea of showing the
city's appreciation is for each in
dividual citizen, man or woman. to
send a personal telegram to Mr.;
0AACAAl 4oNANh EAt0Ay NoA6A3SA-
lAting him on the success Of his
efforts in Florida and wishing him
further success in the days to
Come.
Appoint Committee
At the meeting last night the
following committee was appoint
.. ed: Charles II. Ketehum. William
Wendell, Joe Pearlman, Jack Gold.
chester Thompson, Robert
Pan Navarro. Sebastian
G+ e' &c. Z. Smith, Frank John
et.' William Monsalvatge.
morning this COMMITTEES
,, a meeting in the Colonial
u ~ Ind divided the city in zones
allotted 20 the COMMITTEES
embers who viii visit every mer'
Chant. large or small. in his Rone
4 explain the idea and the benefits
30 be derived from the sales plan
-. A. =