Evening star., 1933-03-05
INAUGURATION ADS
SHOW D. c. GROWTH
Washington Merchants Be.
gan Advertising in Earnest
in 1887.
BY EDWARD H. JOHNSON.

BY EDWARD II. JOHNSON.
A glance at the advertising columns
of the inauguration issues OF The Eve
ming Star and it's predecessors admits
lis behind the scenes in Washington at
inauguration time. Here we obtain
knowledge of conditions rejecting
growth and development of the Cttv OF
Washington and the Nation from 1901
to the present time.
The inaugurations from 1901 through
1925 were almost entirely local affairs
jefferson Madison, Monroe and Jonn
Quincy Adams, three from Virginia ana
one from Massachusetts,, were members
of the official family serving in the
cabinet or in the vice presidency that
through continued residence in the city
had come to be regarded as Washing
tonians. At Jefferson'S inauguratlonS
in 1901 and 1905 Washington mer-
chants and innkeepers made no effort TO
increase or change their advertisements.
An outsider, milliner, realized pos
sible market among the ladies, and IN
the February %, 1901. issue OF the
Washington Federalist appeared: Mil
linery-Mr3. Pic La GerfauX respect
fully informs the ladies Of Georgetown
and the City of Washington that she
has lust arrived from Philadelphia with
a choice selection Of the most elegant
and fashionable millinery. AS her stay
here cannot possibly exceed three or
four days she hopes that ladies In
clined to purchase will make 1t con-
venient to call on her at the Union
Tavern within that time. Georgetown,
February %. 1901
From the printers memorandum date
at the bottom of each advertisement we
learn that the advertising was changed
only when a consignment OF new or dill
ferent goods was received. There were
no changes made from month to eight
months prior to inauguration IN 1905.
In She Georgetown Museum Advertiser,
February %, 1909 (Madison's first in
auguration) w. H. Harmer respectfully
informed his friends and the public IN
general that he had commenced the
hating business in F street. Washing
ton. G.. Bagnall advertised, on page /.
groceries Of every kind for sale" and
on page 3, &c. Bagnall has on hand
800 pairs Of the very best kind Of fine
and coarse shoes, equal If not superior
to anv of the bespoke work. AS they
will be sold in any quantity and on
terms so moderate that they cannot
fail to plesse those wishing to purchase.
Also the best buckwheat meal, Jamaica
spirits, cherry bounce Holland gin, mo-
1asses. coffee. allspice. pepper. mustard,
fig blue, starch. almonds, raisins, ETC.,
etc. Georgetown, February 23.'
without Special Advertising.
Madison,s second and Monroe's first
inaugurations were without special ad-
vertising; there was probably none at
Monroe's second Inauguration. In 1871,
but the following two, by their date
line of March l, and their aptness
Indicate a probability: Washington
Gazette, March 3, 1921. "Frock coats
etc. I have just received one trunk
frock coats, which will be sold very
cheap; also, one trunk second quality
coats and vests and few boxes very
fine cigars Moses Poor auctioneer
hair shawls. The subscriber has just
received on consignment, and offers at
private sale, the following elegant India
camel hair shawls, perhaps the most
splendid that ever were seen IN this
place or elsewhere. If not disposed OF
within few days they will be returned
to the owner Apply at the city auction
and commission room OF p. Mauro
auctioneer."
The Georgetown Metropolitan Of
March 8, 1921. shows real estate con-
ditions at the time: "For rent, most
convenient two-story brick house on
Renners. There is everything at
tached to the building to make it con-
venient. There is a pump Of never
failing water and very good garden.
Henry Upperman, jr." The same paper
shows the increase Of general mer-
chandising since the days OF G. Bag
nall. --l.t
Andrew jackson was the first outside
the official family to reach the presi-
dency; his inauguration, In 1929,
brought many from his State Of Ten
nessee and other States Of the Far
West" but the Washington merchants
they advertise their wares. Glenn &
Co., northwest corner Of Eleventh
street and Pennsylvania avenue, adver-
tised, perhaps by chance: Teeth
brushes, a few dozen very superior
teeth brushes. solid backs, just received
and for sale"
Van Buren, Jackson's Vice President
in 1888, was inaugurated as President
in 1887, and the Washington mer-
chants, realizing the. possibilities Of this,
the third consecutive Democratic inau-
guration, began to advertise in earnest.
The Globe of March 2, 1887, carried in
Ha! What is all this about? Better
than ever! More Democratic beef! The
subscriber has bought six of the best
cattle (by the best judges supposed to
be ever presented in the Washington
market. They will be slaughtered on
Thursday. the I'd, and offered for sale
on Saturday, the 4th Of March, in the
Center Market. Two of the above cat
tie were fed by Sidney Bayless of Vir-
gtnia, three by -- Waters Of Ches-
ter County, Pa, and one by zachariah
Berry Of Prince Georges County, Md.
respectfully invite all lovers Of good
beef to call at my stall, Center Market,
and purchase some of the above beef,
as it is not often such beef Is offered In
this city. The price will be moderate,
and delivered in any part Of the city or
Georgetown free of expense John
Walker, victualler. (Reformer)"
"Choice Beef" Advertised.
Gen. William Henry Harrison's inau-
guration, in 1841. caused the Globe
printers to work overtime to set up the
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