The Omaha guide., 1933-10-07
CLIFFORD c. MITCHELL

AZ r.,th esi y '- a,
An Advertising Agency Writes
Some weeks, ago;.in this column,
commented ON .th~sgreeeipt.s of a, Nttar
from a Los Angeles reader Apsaf.
emily this column is read widely by
all cassessi Of. PERSONS TIT I am II re-
ceipt of the following letter from ]
D ScEwen. yics president of tAs
Anfenger ADVERTISING Agency Inc i,
st. Lonis, Mo.
Deaf WI Mitchsil: IN the
September 18th. issue Of the Omaha
Guide, .tths same ssr,scse@5 APPEARED
nationally as well} l note in your
column a comment from one of your
readers, Miss GahAh Shap9lr Of Los
Angeles, California; as to Why You
don't get so5aife"a the large advef.
tisers of the csartry in. the ;colored
newspapers anesf6rt' yoastS try land
get them to use coi6fed models in
their advertisements
"You will be interested to know
that the Godefroy Mfg Company,
manufacturers of Larieuse French
Hair Coloring are doing this Gerry
thing.
ATTACHED are four proofs of ads
that are appearing in Negro news
papers throughout the United States
Also you will note that, the models
used for the Illustrations in these Id
are Negro Stage Stars. The Code
troy Mfg Company have found these
ads very effective and they plan to
continue using this type of copy
I am glad to receive these express
sios from my readers and am glad
TO be able to make them public as an
encouragement to other readers. And
| am sur ous advertising managers
Will be pleased to knows that they
find your space very effective
1t was only this week that talked
with the president of a large white
concern who have been advertising
in tn white publications for ever
twenty years and have built up an
enormous business without ever once
appealing to or using the colored
mediums He seemed to be impressed
and was surprised to learn that such
a field existed and promised to con-
slider entering the colored field If
they do 1 shall give full publicity to
their pans through this column and
would then suggest that each adver-
Using manager commence to. make
direct contact with them SO as to
work together in developing the fielc
for them. ss.e
In last weeks column l mentioned
the Kuhn Remedy Company, of 1857
Milwaukee Avenue, Chicago Since
then l have met personally the pro-
prietor, Mrs Gladys Lohff Her faith
r started this business in 1896 and
conducted it successfully to a nation
wide reputation in the white field IN
til nearly three years ago when ne
died In the meantime Mrs Lohff
her father in confidential ways At
had learned the business by assisting
ter her father died she and her and
since then the widow has conducted
the business alone She is now pre-
pairing her winter and 1884 advertis-
ing budget and l would suggest that
our advertising managers contact ner
accordingly for she believes IN adver-
Using where it is proven that the
medium is resultful.
Mrs E N~ightengal Scott, presld-
emit of Scott's Beauty School, 43O5
Forestville Avenue, Chicago, called at
my office, leaving me some OF her
literature and requested that at my
convenience that I call at her school
as she felt that l would observe suf-
fieient to give me material for a spe-
cial feature on her activities She in
a different way and she is anxious to
let the public know how she car serve
them She also gets out a little
mimeographed monthly publication
describing her service and her pro-
ducts which she will send free to all
readers writing for same | hope to
call on her within the next few days
and will then accurately describe my
reaction to the visit.