The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1933-08-15
HALF MILLION
VISITORS GOAL
OF AUTO SHOW
Motor Week at Century of
Progress Will Start
Sept. 2.
EXHIBITS ARE IN PLACE
All Leading Manufacturers
to Show Products at
Worlds Fair.

By Tunes SpcciaI
CHICAGO Aug. 18 A half mil
lion visitors at the worlds greatest
automobile show
That is the ambitious objective
OF Automotive week at Century
Of Progress exposition. scheduled
for Saturday. Sept 2, through Sat
urday. Sept. Q
Attendance figures az the exposi-
lion indicate the aim Of the auto
mobile industry is certain OF
achievement. During the first week
of August. the worlds fair attracted
! 900 600 visitors N SIX days. daily
average OF 1866. Those figures
undoubtedly will be surpassed dur
ing the three day holiday over La
Dor day. Sept. 4. and an estimate
OF 1000 900 fair visitors for those
three days seems conservative.
Automobile manufacturers and
leaders Of allied industries are con-
fident that the automotive exhibits
will draw At least one of every three
visitors TO The fair during their spe-
rial week.
Center Of Motor World
Chicago will be the center OF the
automobile world during the world
fair show. The Society Of Automo-
tive Engineers will hold its annual
congress in Chicago from Aug. 70 70
Sept. 4. and a special day for the
engineering geniuseS will be a lea
ture Of Automotive week.
The National Automobile Cham
Der of Commerce has been invited
meet at the fair during the week
d the day Of that meeting VIII see
aders Of the industry gathered IN
hicago.
Workers OF the automobile fac
.ories. as we'll as their chiefs. VIII
come by the thousands for the
motor show. For the first time IN
history. the men who actually make
the motors. bodies and parts and
those who assemble the cars into
units. Will gather in throngs at the
biggest exhibition ever attempted.
The Chrvsler organization, ano
other manufacturers within a 500
mile ride of Chicago, are urging
their employees TO visit the Century
Of Progress during the Labor DAY
holidays. The railroads are offering
exceptionally low round-trip rates
for that period. and workers OF the
industry all over the central west
are responding heartily.
Leaders to Cooperate
The automotive exhibits at the
fair represent practically all the
century's leading manufacturers. and
all exhibitors have been invited TO
cooperate in Automotive week. Al
ready enlisted for the show are such
leading manufacturers as General
Motors. Chrysler. Cord. Nash. Hup-
mobile. Packard. International Har-
vester. Standard Oil, Sinclair Oh
Tcxaco. Standard Oil. Havoline and
Stewart Warner.
The Chicago Automobile Trade AS
ISOLATION will take an active part IN
show week. Local dealers will con-
tribute especially TO the paradeS,
which will be a daily feature of the
entertainment.
The week will be opened with the
greatest auto parade in history
through the streets of downtown
Chicago. on Saturday. Sept. >. The
parade committee promises that this
pageant Will present real moving
picture OF the development of the
automobile. instead of merely a
procession of cars.
Floats 10 Add Life
Mounted on trucks or moving un-
der their own power Will be some OF
the earliest horseleSs carriages
ranged in striking contrast 10 the
fast. luxurious models Of today.
Novelty floats will add life to the
parade. Every exhibitor has been
given practically a free hand in de-
signing his entries. and the Century
of Progress officials will offer prizes
for various classes. such rs the most
striking float. the funniest float, etc
The Auto Trade Association en-
trants are racking their brains to
provide unusual novelties. and they
promise something unusual in auto
mobile pageants.