Plentywood herald. [volume] (Plentywood, Mont.) 1908-current, 1933-10-19

What do you expect from your newspaper? Well you
expect more from your newspaper than you do from any
'ne person or institution to which you pay the sum of $500
You expect your newspaper to give you all the news for
. weeks. That's why you pay zoo for it, but,
You expect your newspaper to take the lead in adyocat-
ns changes for the betterment of the community.
You expect your newspaper to expose graft in public
anairs' to forestall 1t by publishing itemfzed accounts of all
pubic moneys spent.
You expect your newspaper to maintain a high standard
u morality. supporting things that are right and condemn
Jig things that are wrong.
You expect your newspaper to maintain a high standard
I enterprise. devoting column after column to propaganda.
supporting the band, the baseball team. community celebra-
hohs' BOY scouts high school athletics, school programs,
nome talent plays and dozens of such causes and events.
You expect your paper to boost for good roads and
protect your communhys claim to its share of road improve
You expect your newspaper to build up confidence in
your home financial institutions and protect home invastors
from making unwise investments of surplus funds. warning
.saihst lake statesmen and other financial pirates.
You expect your newspaper to combat the peddler
nuisance.
You expect your newspaper to establish friendly con
q win the rural readers 50 $ to induce them to make
your town their town.
You expect your newspaper to give notice Of all nnb1ie
meetings, public observances, conventions, etc.
You expect your newspaper to urge support of poor
relief benefits, library drives, Red Cross drives. Christmas
seal drives, Legion and Auxiliary drives. poppy sales. for
set7me-not sales, have a heart drives, etc.
You expect your newspaper to publish church notices,
church programs, club news. farm bureau information. dem
onstration unit news, market news, weather news. bring
A5
you the market reports and cover all doings of the many
seml-public organizations.
You expect your newspaper to support yer meritor-
ious organization effort for the city,s good.
And you expect all this for 81. 90 a year.
NO, It can't be done for that. The money you. ne
subscriber pay for this paper covers less than one-fourth
y cst u publishing the paper. The other three-fourths
must be paid by advertisers.
Since the advertisers pay a large share Of the expense
o. publishing your newspaper, don't you think You W them
the duty to patronize them whenever they offer YOU eaual
or better values than non-advertisers?
And you, Mr.. Advertiser, don't you think that In vfaw
OF the many services which the newspaper performs. for
Hhieh Inc newspaper derives no compensation, but which
means more business and more profits to you, the news
paper deserves your advertising and printing business2
your community newspaper your advertising and
printing medium and you help build up the community
Send your advertising dollar away from home and you do
Just what you wouldn't want others to do to whom you look
ior your business. 1t is Just as important that the advertising
Collar remains In the community as it is for the grocery
dollar and the clothing dollar and the rest of the commod-
ity dollars that make your town prosperous to remain at
home-Advance-Press Springfield, MINI.