Evening star., 1933-04-02
Increase in Employment Also
Noted in Several Lines of
Business.
COMMERCIAL FAILURES
CONTINUE THEIR DECLINE
Confidence in New Administration
Proves Strong Factor in Eff
forts for Recovery.
Special Dispatch to The Star

Special Dispatch to The Star.
NEW YORK, April IA squirt in
the number of out-of-town buyers. in
creased sales registered in many
branches of retail trade, gains in en-
ployment in lines supplying Easter de-
mands or brewing needs, further de-
cline in commercial failures and a
pickup In car loadings are among the
more cheerful aspects of the business
picture this week
Bank clearings. however, continue
reduced, the boycott against German
goods and services here in protest
against Nazi actions grows, political
tension in various parts of Europe
qulckens. and certain phases of the
banking situation still await solution.
Meanwhile farm activity, especially
on grain acreages, continues at low
ebb, indicating that some of the rise
IN commodities may be discounting
smaller crops. This will be due to lack
OF operatable machinery, in many places
a virtual absence of fertilizers, and
prospective reduced paintings.
Sentiment Hopeful
March proved difficult month for
nearly all branches of business and
commerce, but there has been no set
PACK to the rising sentiment engendered
by the acts of the new administration
at Washington. Never an easy month
from which to Judge trends over the
next half year, March of 1888 made
the record of moving from fear and
panic to some measure of financial
safety and renewed commercial hope.
Thus far employment has not i'm
proved sufficiently even in the busiest
districts to increase consumer pur-
ryNt ta1 k,x-z
business must erect foundation for
real forward movement. The grow
ing German boycott in the long run
Will not aid this country, for Germany
Is the largest recipient of our foreign
loans, Canada excepted, and a heavy
buyer OF raw materials in the United
States.
Aside from pronounced upturn in
mems clothing and furnishings, there is
heavier demand for womens apparel
dress accessories, shoes, home furnish
ings, leather goods. refrigerators, hard
ware ana rugs, according to the weekly
review by Dun & Bradstreet, Inc, which
observes:
In contrast to the trend of the past
Two weeks, purchases are not being con-
nned to necessities, as furniture and
otner seml-permanent investments re-
curing proportionately heavier outlay
OF funds are being sold more freely. For
the first time in many months, the pub
Tic mas shown willingness to buy in
excess OF immediate requirements. The
lineage OF retail advertising In newspa-
pers has almost doubled in the last fort
night and special promotional events
conducted have been particularly aIlur-
ing In the, appeal which the genuine
values OF the offerings make"
Wholesale Buying.
Commenting on the broadened whole.
sale buying, the same authority states:
Among hardware houses and imple-
ment concerns, fair business has de-
veloped for smaller tools and repair
parts Tor farm machinery and wagons.
The sudden inflow of business in the
coat and suit market enabled some of
the houses to record the largest weeks
volume of the year, with Easter orders
OF more substantial nature and more
closely resembling normal purchasing
power. Military and Congo models
were prominent among the millinery
styles selected"
Brewing, Of course, has helped lithog-
raphers, bottlers carton, case and bar
rel makers. Inquiry for plate and win
dow glass quickened Bar glassware
was In demand Bituminous coal pro-
auction declined. Crude oil output rose.
Textile mills received some late Easter
orders. Lumber suddenly braced. Low
grades of lumber advanced about is per
cent, with Northern white pine, which
is used in making boxes, and cotton
wood. used for beer barrels, showing
gains Of 20 to Is per cent. 1t is esti-
mated it will require at least six months
to ship orders recently placed for mill
lions of white oak beer-barrel slaves
now urgently needed.
tCopyright. 1933)