Evening star., 1933-10-15
FALL HELD TIME
FOR AUTO BUYING
Earlier Introduction of New
Models Stimulates Au-
tumn Market.

Buying a new car now may seem like
shop-Worn advice to the mOtoriSt, but
never before has this been better
counsel, in the opinion of those who
have their finger on the automotlve
pulse Autumn has been considered the
logical time for purchasing a new car,
but this year there are number OF
additional considerations which make 1t
an especially appropriate season Tor
taking this important step.
Prospects of price adjustments in the
upward direction would be cause
enough for considering the importance
of rushing to the dotted line, but OF
greater significance than this Is the
tightening of the strings on excessive
used car allowances. Many dealers
have found that they can make more
money by turning down large amount
of undesirable business and they are
doing this very thing. With the in
crease in neW-car sales there is natural
increase in the number of used cars to
be traded in, and while there IS no un-
usual surplus of used cars at the present
time the shreWd motorist is justified IN
assuming that there will be in the
Winter, or at least by Springtime.
Popularity Revived.
We are witnessing this year a return
to the policy of introducing new models
in the Autumn. This again revives the
popularity of Fall buying. Even where
manufacturers have not brought out
their 1884 models the shopper has a
good opportunity to size up the Sltua-
ton. He can tell from the speciflca-
tionS of the cars already announced Tor
the new year just about what to eX-
pect in the way of significant trends.
Last year much of the paralysis OF
COLI Jr-oC duo to
manufacturers were withholding their
wares until the annual automobile
show In New York. Few motorists
wished to take chance on the cur
rent models becoming obsolete.
!, It Is said that there have been an
unusual number of sales of 1888 models
Just because one Of the 1884 cars re-
Gently introduced did not carry a GER
tain radical departure which had been
anticipated. With both 1888 and the
advance models in demand it should
be apparent that obtaining delivery may
be difficult. Those who wish to enjoy
the late Fall touring before Winter sets
in, or who are planning to Winter in
parts of the country where motoring Is
especially appropriate, will find it an
advantage to hurry their decision to
buy.
Low Bids Result.
There is a general feeling among the
used car buying public that cars now
being traded in are well worn out. Low
bids are the natural result of this atti-
painting and retiring. 1t is question
tude. Cars that are held over another
Winter probably will have very little
value unless their owners spend con-
siderable amount on major repairs, re-
that calls for careful figuring, not over
looking those considerations which have
to do with health and recreation.
Shorter working hours are but one of
the inducements to enjoy the pleasures
a new car can afford at this most at
tractive of all motoring seasons.
One point the present upward sales
curve in motoring indicates IS that
there is no pressing need for radical
mechanical changes in cars. The public
evidently has been pleased with the
products offered during the past two
years, but largely unable or unwilling
to purchase them. When need is elm
mated there is little justification for as
Stunning that radical changes will appear.
Some of the innovations of the past two
years have been something of BOOM
erang. With business piling up on their
books the manufacturers naturally are
not any too willing to risk false step.
They would much prefer to see their
products less spectacular and more
highly refined.
Installment Increase Seen.
Much of the Fall buying will come
from those persons who now feel more
certain of their positions. There should
be an increase in inStallment buying.
motorists again applying a portion OF
their future earnings to the purchase
of those things that make for safer and
more economical transportation now.
No one knows more than the autmo-
bile buyer what an aid the installment
plan has been and how unwise it has
been to assume that because credit was
overdone it was necessarily wrong in
principle.
In the Spring young mans fancy
NAV lightly turn to love. but in the
Fall any mans fancy turns definitely
to health and a desire to steel himself
against the more confning Winter days
to come. A new car is great incentive
to carving out this resolve. Motoring
is at its best before snow flies, and with
sentiment favoring Improvements IN
every phase of our business and social
life there is no progress in struggling
along with repairs on an cd car and
the general inefficiencv which it SPELLS.
Fall il line for a new car this Fall.
There was never a better time for
trading in your memories of the depres-
sion.
Copyright 1933)