Evening star., 1933-07-16
PRODUCTION GAINS
ALONG WITH PRICES
General Trade Improvement
Except in Isolated Sec
tionS Noted.

Industry continued its mighty squirt
of lifting its production curve and COM
modify prices upward during the last
week by operating its factories at al
most full speed to meet the spreading
demand for consumers goods. AS fac
tories continued to increase employ
ment, Government and private business
reports indicated yesterday there were
evidences of broader trade improvement
in all sections of the country with the
exception of few isolated districts in
the South.
The weekly reports. compiled by the
Commerce Department and Dun. &
BradStreet, were augmented by sum-
marieS of June activities which con-
flrmed a more rapid rise and wider
gains over last years record than the
weekly data indicated.
The Commerce Department said pro-
duction schedules were generally main
tanned during the first part of this
month at the rate reached at the end
of June. Reports that industry was
operating to pile up goods in ware
houses to await retail trade revival
were not subStantiated by the Nation
wide survey made by Dun & Bradstreet.
EMarg1ng Or0erS hece1Ve0.
THE usual Summer let-down now is
receiving minor consideration, this re-
port said. "as more industries are found
to be sufficiently booked to carry high
into September, while constantly en-
larging orders are being received for
foodstuffs, shoes, ready-to-Wear cloth
ing. millinery machinery and equip
ment, iron and steel products and to
some extent for building material"
The report emphasized that where
hesitation has appeared. it has been
due to the uncertainty of the price lev
els that will be obtained after codes of
operation have been approved by the
National Industrial Control Admins
tration.
Although following the quick stride
OF industrial advancement by many
>'aces," the report continued, retail
sales are beginning to surpass even the
good totals of June. In some of the
Middle Western cities retail distribution
IS at the best comparative figures for
the last three years, while in other sec
tions gains are being shown over last
1850. N ~ ~
DRY goods, shoes, clothing, food
stuffs, hardware and furniture are lead
ing in the gains being recorded, while
the previous high sales levels Of elec-
trical appliances, automobiles, acces-
sories and radios are being maintained.
Buyers Swarm to Centers.
1.-The seasonal lull in the wholesale
markets gives no indications of APPEAR
ing this year, as after the lessened &C
tivity of week ago, buyers have
swarmed to the leading centers in the
eager desire to appraise the suitability
of the new Fall merchandise. In con-
trast to the attitude of a year ago,
buyers are placing orders for Fall with
confidence and assurance"
The Commerce Department corrob-
GRATED the private report to the effect
that automobile plants were maintain
ing their production schedules. Steel
ingov production, the department re-
Ported. made further progress, with
the rate of operations estimated at 81
per cent of capacity.
TIE department said the percentage
cain of car loadings over a year ago
IS large, while merchandise loadings,
Years total, while the aggregate load
1ngs were up more than fourth.
The general level of prices continued
to move upward during the past week,
the department said Both agricultural
and non-agricultural prices were high
er. and some of the farm commodities,
such as wheat, advanced sharply. Cot
ton was up slightly for the week. The
iron and steel composite price scored
further advance.
Commercial Failures Fall.
Weekly statistics sent into the de-
partment indicated that commercial
failures were lower, and they continued
to run much below last year.
The Census Bureaus cotton report,
made public last week, showing con-
sumption was the largest in June than
for any month since 1912, was viewed
as astounding in trade circles.
While cotton textile mills have shown
q steady improvement since January,
consumption did not begin to pile up
until May, and for the last 60 days
the output was reported as a record
smasher, especially in mills in cotton
growing States.
The following shows the industrys
steady bale consumption climb since the
beginning Of this year, compared with