Evening star., 1933-04-30
REN0V|z|NG DRIVE
MAY Be EXTENDED
Nearby Maryland and Virginia
to Be Interested In
Campaign.

Plans to extend the work of the
Renovize Washington Campaign to
nearby Maryland and Virginia were
discussed at meeting Of the officials
of the movement yesterday. at which
was received also o letter from DR..
Luther H. Reichelderfer giving the Off
cial approval Of the District Commits
sioners to the renovizing campaign.
Organizations representing the near
by suburbs and towns are to be per-
mitted, it was said, to use the litera-
ture of the Washington Campaign
Committee and to adopt the general
plan Of procedure outlined for Wash
ington.
sponsored by the Washington Board of
Trade and indorsed by large group Of
civic organizations. Is actively under
way and the work OF renoviZing q
dilapidated structure as demonstration
will be started soon.
Reichelderfer's Letter.
In his letter to Arthur B. Heaton,
general chairman Of the committee, DR..
Reichelderfer said:
II have Just noticed that your COM
4:ittee has moved to the park bounded
by Pennsylvania avenue, street, Four
teenth and Fifteenth streets, the struc-
tUre which Is to be used to demon
strate to the people of Washington the
necessity for a renovizing campaign. I
understand that this dilapidated struc-
ture Is to be modernized so as to make
it an example Of what can be done by
property owners in Washington to I'M
prove the appearance of the city by i'm
proving the appearance OF their own
properties. If property owners Will make
expenditures on their homes to i'm
prove the neighborhoods in which they
are situated, the work involved Will give
employment to artisans, mechanics and
labor generally, which Is very much
needed in these times OF stress. The
Commissioners appreciate the efforts OF
your committee, and hope that the
demonstration YOU are making will be
an incentive to the citizens Of WASH
ington to carry on the work OF reno
yizing homes and other structures"
Plan $4,000, 600 Expenditure.
The committee has set washington s
goal as the expenditure OF $4,000, 900
during the campaign. Based on the
percentage expended for labor in Phila-
delphia, Mr.. Heaton stated that this
would mean employment luz oU,ooo u!cAA
for one month or 5000 for six months.
In view of the purpose Of the campaign,
he said, this goal Is considered low.
w. N. Wheeler. chairman OF publicity,
Is making arrangements to broadcast
news of the campaign by every available
method of advertising and direct mail.
James w. Hardey. advertising manager
for woodward g. Lothrop, is in charge
of all advertising; Richmond b. keecn
has charge of placing speakers before
various agencies. Herbert L. Willett.
jr., assistant director of the Community
Chest, will obtain the speakers: Joseph
d. Kaufman has charge of the radio
publicity and Harry Hites is chair
man of newspaper publicity.
Through the courtesy of the Potomac
Electric Power Co., the first 10000 OF
the 200, 900 leaflets ordered will be sent
out in the monthly bills, and various
banks and other organizations have
promised their facilities for distribution.
Leaflets also will be distributed by a
large number of stores and will be
handed out at meetings where speakers
appear.
Washington's campaign is attracting
attention from other cities. Letters have
been received from Charlotte, N. &C.;
Roanoke, Va, and other Southern
points which plan to conduct similar
movements.