Evening star., 1933-10-05
JOHNSON MAKES
"BUY-N0W' APPEAL
Addresses Letter to Manu-
facturers and Advertisers
to Aid Drive. IN
BY the Associated Press.

By the Associated Press.
Hugh S. johnson directed the power
Of National Recovery Administrations
influence today toward a buy now"
campaign to speed the circulation Of
money and credit
He addressed manufacturers and ad-
vertisers throughout the country, not
ing the end Of the "flat wallet era" and
urging full cooperation In the now
is the time to buy" drive officially set
to start Monday.
Johnson's move to increase credit We
locity was intended chiefly to help in
dustry meet N. r. AS higher pay rolls,
but it blended smoothly with President
Roosevelt's determined efforts to expand
credit and boost farm prices.
Further. it coincided with the COM
ing to Washington of Henry Bruere.
president Of the Bowery Savings Bank
Of New York, who boarded Mr.. Roose-
velt's train as it headed toward the
White House from New York City.
Bruere was expected to coordinate the
entire credit expansion campaign.
Asks Bids for Steel Rails.
Another step with the same aim was
the Governments request Tor bios on
844.525 tons of steel rails for AZ rail-
roads. The Public Works Adm1nistra-
ton will lend the $25,000,OO or more
buying price to the carriers.
United States, Bethlehem and 1nlano
Steel and the Colorado Fuel & Iron Co.
were the concerns to which Joseph B.
Eastman, railroad co-ordinator, ao-
dressed requests for prices. Later a
Number of companies will bid on
PAS. .221 tons of fastenings.
johnson, expected back In his once
soon to direct personally the buying
campaign and reorganize his admlnls-
tration for enforcement work, cited 10
the manufacturers statistical evidence
that new purchasing power has been
created in recent months.
Factory Employment Up.
He said August factory employment
was up "a per cent over August. 1882,
and nav rolls 40 per cent, while July
farm prices showed 80 per cent boost.
In view of these developments,
johnson said, I'VE believe that the op-
perfume moment is at hand for Ameri-
can industry to bend every effort
toward increased sales. Two
courses of action are absolutely essen
tial. They are: First, give the public
attractive, up-to-date merchandise, fair
ly priced, and. second. aggressively pro-
mote your products to the public"
At N. r. A. headquarters today. the
wage and hour provisions OF the Farm
Administration food and grocery code
we're opened for public hearing. Con-
sideration of the codes price fixing sec
tions begins Monday before farm ad-
ministratOrS.
The N. r. A. Consumers Advisory
Board, headed by Mrs. Mary Hartman
Rumsey, declared its policies in q state
ment yesterday announcing plans to
obtain Government action to measure
quality standard of goods and analyze
cost Of living and earning power levels
for a definite guide against proflteering
Appeal to Manufacturers.
Johnson's letter to manufacturers said
in part:
American industry must help the
public to find the goods it needs. The
modern method Is advertising. The
American public looks to advertising for
news of good merchandise and good
values.
In order to increase sales at the
present moment. We believe that two
courses of action are absolutely essen
tial. They are: First, give the public
attractive, up to date merchandise,
fairly priced. and second. aggressively
promote your products to the public
Advertising. both by national firms
and by distributors and retailers, is the
chief instrument the administration has
chosen to push the buying campaign.
All local N. r. A. committees have
been asked to obtain either a procla-
nation from the mayor or statement
signed by outstanding citizens setting
aside the next three months as "a
time during which all the resources
patriotism and cooperative spirit of
your community be modified to trans
late into permanence the progress al
ready made in the NJ r. A. Blue Eagle
campaign and to make further ad-
vance on the road back to prosperity ~