Evening star., 1933-12-20
MARGIN Of PROFIT
NL|QU0R STUDIED
Dr.. Doran's Figures Quote
Prices on All but Penn
syIvania Group.
BY the Associated Press.

By the Associated Press.
Profit margins between distiller and
retailer were being calculated today
upon the basis of a liquor price list
submitted to the Federal Alcohol Con-
troll Administration by DR.. James NJ
Doran. head of the Distilled Spirits
Authority.
The Doran data quoted prices for all
wet States, save Pennsylvania, which
will be submitted later to the State
dispensary.
The lists showed these figures, among
others:
Frankfort Distilleries, Inc. Baltimore
ts2 case more for shipments west Of
the Rockies, 90-proof quart cases
Meadville rye, ss5: Broad Ripple. saa SO;
Antique, S32; Four Roses, s3l; Paul
Jones rye, $29; Paul Jones, S29; Mat
tingly & Moore, $27.50; Old Oscar
Pepper. S27: Old Baker, S26; Shandon
Bells, $3.50; Swastika, SIS; Old Cabi-
net. $24.50; Kentucky Triumph and
Lucky Star, s24.
Other Prices Given.
Continental Dstilling Co., Philadel-
phia-Dixie Bell gin, SO in car lots,
cases of II, f1fths and car lots: Snug
Harbor whisky, Envoy Club whisky and
Moro Castle rum, So in full quart
cases, car lots and SO in pints.
FELTON, and Sons, Inc, South Boston
Old Crystal Spring rum, bottled il
bond, $35 per case Of pints; Pilgrim
(blend), sl250 quart cases. $3.50
pint cases.
Schenley Distributors, Inc. New
York; Golden Wedding, 95 proof, $16.9i
quart cases. 1888 fifth cases. sl7el
pint cases; Gibson rye, 90 proof, s17.Ol,
s1361 and s17.71; Belle of Anderson,
80 proof. 1882, sl0.S2 ard s14Z1:
Greenbrier. 100 proof, sl3.26. sl06l
and s13-95; Melvale rye, 90 proof, sl3.52.
s1o.82 and sl421; Blackstone whisky.
80 proof, sll9S. $3.50 and $l2s9; Sill
yer Wedding gin, "a proof, s7.30 per
Napa Valley blended domestic brandy.
s1436 f1fths and s19.18 pints.
Penn Maryland Co., Inc. Peoria.
m-(Carload quantities) - Fleischman
dry gin, fifths, $3.50: Spring Garden.
$2754; Green River. S26.77: Red Top,
s23.7l; Mellwood, s22S5; Shenandoah,
sl5.68; Belle of Nelson, $3.50. Rich
wood, s11,47-
Include Federal Tax.
Maryland and Frankfort list
prices included the Federal tax of S1-Ic
a gallon. but not State taxes; CONT
mental and Felton, did not Include any
taxes Schenley's list said lin addi-
ton to prices herein stated. the buyer
agrees to pay or reimburse the seller
any other or additional taxes which
may be imposed ="
Frankfort prices were I. o. b. Balti-
more allowing jobbers to deduct freight
charges from invoice remittance; Con-
tinental f. o. b. Philadelphia; FELTON,
(. o. b. Boston; Shenley TO. b. Shenley.
Pa; Penn Maryland. whisky f. o. b. Bal
timore or Peoria and gin f. o. b. Peeks-
kill, N. Y
Joseph H. Choate, ir. Federal Alcohol
Control Administration chief. explained
all the prices were those posted by the
distributors and were subject to revision
by the code authority.
An insufficient supply to meet Gin
sistant demands" was blamed for the
high prices by Dr. Doran-
Unable to Fill Orders.
In letter that accompanied the list
of wholesale LIQUOR prices, Doran said:
they have found it absolutely impossible
to Ill any substantial portion Of their
orders on hand"
In submitting the Schenley price list,
Harold jacob, president of the COM
pany. said:
Il would like to call your attention
to the fact IS costs US approximately 81
per case to pack this whisky and
direct selling expense of another 81 per
case. Taking this into consideration,
the Blackstone whisky listed herewith
would show net price to us of $799 to
cover the cost of the whisky, the profit
to US, as well as the overhead and
administrative expenses"
Administrator Choate told reporters
liquor labels must be honest in their
representations and that this problem
would be handled by the Agriculture
Department under the food and drug
act and by the Distilled Liquor Au-
thority. Appeals from decisions of
these bodies will go to the Federal Al
c0h0l Control Administration.
In commenting on the recent New
ulations made by the State of New
York would BE reasonable" and pre-
dicted distillers generally would abide
by the New York provisions as a mat
ter of convenience