Evening star., 1933-03-01
RENOVzERS TO USE
EVERY AD MEDIUM
Opening Date for Movement
Will Be Announced at
Meeting Tuesday. f.

The foundation for an aggressive ad-
vertising and publicity program for the
"Renovize Washington" campaign was
laid yesterday when the Committee of
Thirteen of the Washington Advertising
Club met in the Raleigh Hotel.
Designed to reach everybody in the
Capital through every medium, the COM
mittees campaign will be participated
in by leaders in every form Of adver-
Using, according to James w. Hardey,
chairman of the Special Committee.
The actual "Renovize washington"
campaign, Arthur B. Heaton, general
chairman of the movement pointed out,
has not vet started. The activities at
present. he said, are merely preliminary
to the campaign. The entire commit
tee will meet Tuesday in the headquar-
tiers of the Washington Board OF Trade,
Mr.. Heaton announced, at which time
the opening date for the movement Will
be made known.
VIII Report on Survey.
The campaign chairman, who with
Claude w. Owen, vice president OF the
Board of Trade Col. Leroy w. HERON,
Mr.. Hardey and Charles j. Columbus,
flew to Philadelphia Monday to make
a study of the similar movement IN
that city, which developed S22,00o,0o0
worth of additional business, announced
a report on this survey would be mace
at the meeting Tuesday.
The committee yesterday decided that
its program would run the gamut OF
all legitimate forms of advertising" 1t
was decided that the program would be
free from sensationa!ism and sob
sister" appeal Much favorable com
ment was made on the Phlladelphla
slogan. "Renovize-It is good business
for you and good for business"
It was emphasized by Mr.. Heaton that
the movement was in no wise money
raising campaign and no solicitors
would have authority to make such
representations.
The Federation of Citizens Associa-
tions has been asked to cooperate
through its constituent bodies IN the
search for a dilapidated house TO pe
used for demonstration purposes In
connection with the renovizmg cam.
paign, Francis P. Sullivan, president OF
the District Chapter of the American
Institute of Architects and chairman OF
the committee in charge of this feature,
announced today. The house is to be
an old one-story frame structure and is
to be located on a site in front OF the
Department of Commerce Bulldlng at
Fourteenth street and Pennsylvania
avenue.
Memorandum Issued.
Indicative of the Nationwide atten-
ton being focused on the National Cap
ital in connection with the renovizing
effort. the United States Department OF
Commerce Home Modernizing Commit
tee Yesterday issued press memoran-
dunn to be distributed throughout the
country, describing the Washington
campaign.
The bulletin stated:
"A carefully planned home repair and
remodeling campaign is now under way
in Washington, through the enlisted
support of leading business, civic and
other interested local organizations:
The main objectives are the increase OF
employment among building trades
workers. stimulation of business and
stabilization of home property values.
"The active participation of the Dis
trict Of Columbia Bankers Association,
which has created s500,000 credit pool
for the granting of small loans to home
owners for desirable home Improvements
and repairs, should greatly assist in de-
veloping effective results. 1t Is hoped
to Hberalize loan regulations so that
the worthy small property owner may
more easily finance home repairs and
remodeling work.
Another constructive feature of the
campaign is the plan of placing dilap-
idated small house on a prominent
downtown site, where it is to be COM
pletely remodeled and equipped under
the supervision of local architects. in
plain public view from day to day. Fig
as it progresses will be made public as
information booth, where details on re-
modelling and home repairs may be Sc
cured. will be erected near this house.
Campaigns in 144 Cities.
Reports received by the Department
of Commerce Home Modernizing Com
mittee show that during 1882 la cities
conducted organized home improve
ment and repair work campaigns of va
rious types. OF this group 81 reported
expenditures by property owners for
labor and materials of approximately
70 million dollars.
"The value Of conducting educational
home improvement campaigns has i'm
pltSScQ lOCdl ltdOtTS III IIldIiy CLUES anu
towns over the country. A number Of
business leaders predict that replace
ment business, including the smaller
projects involving home repairs and
undermining, will form an important
part of the business program for 1888.
"a careful study of successful COM
munity home improvement campaigns
has been made during the past two
years by the Home Modernizing Com
mittee, chiefly to make available the
best methods which have been en-
ployed in various cities, to other in
tereSted communities. This commit
tee, which is composed of a voluntary
membership of II representative hous-
ing experts, functions as an advisory
committee of the division of building
and housing of the Bureau of Stand
ards, and has available on request de-
tails of methods which have been used
in these various home repair and re-
modelling campaigns, as well as in
formation of interest to individual home
owners"