Imperial Valley press., 1933-03-14
Editorial Page
and
Features
GET READY TO BUY

ALREADY there are signs that the per-
n iod of heavy buying, which follows
periods of depression as surely as night
follows day, is practically upon us
The signs are not as prominent, per-
haps, as lighthouses at sea, but they are
here nevertheless, for those who look for
them. With the adjustment period of
our financial conditions practically at an
end. there is feeling of confidence and
security everywhere and this is all that
is required to start period of buying.
United States history shows that
period of depression is followed always
by buying squirt which always has
taxed the producing powers of the ma
tion.
Our first panic, following the Revolu-
ton and our attempt to become a nation,
came in 1871. 1t drove thousands into
the country beyond the Alleghanies,
which many had previously avoided
Supplying their needs brought on the
buying squirt which lasted for many
years.
The next collapse of major proper
tions came in 1887 following the abolish
ment of the United States bank. Again
a buying period followed. The intro
duction of the railroad and the opera
tunity for further settlement of the coun-
try and the new areas opened up need
ed everything
In 1873 the country again felt the
pinch of panic and was nearly para
lyZed, but once more expansion was the
rule. The far west presented a fertile
field for new communities and again the
shops and factories of the nation hum
med with industry.
Many now living remember 1893 and
the havoc financial crash wrought.
This time the national expansion which
provided relief in previous panics was
impossible The Pacific had been reach
ed. But all over the country there was
a need for new things The period of
invention was upon US and brought nu-
merous improvements in methods of liv-
ing which set the wheels of industry
roaring day and night in order to supply
them
While the 1907 crisis was not as severe
as the Others it too was followed by
heavy buying Again invention-princi-
pally the automobile and the motion pic
ture--developed new industries, which
with their allied needs gave work to mill
lions and brought new demands upon
factories, agriculture and commerce.
Which brings us face to lace with our
present condition. Here is nation of
120,000,000, which has not been spending
money for three years. In that time, as
each individual we'll knows, he has not
been buying and he needs much. We
cannot look for territorial expansion to
help US out, but who will say that the
age of invention is dead? Even if no
new markets are created, those which al
ready exist are in great need of being
replenished.
The great industries see it coming and
are preparing for it. So too does the
wise merchant, whose business may not
be so great, but who is every bit as far
seeing as the captains of industry.
Just the past week or 10 days has Gre
ated the confidence in the people need
ed to stimulate them into activity. Fear,
as President Roosevelt we'll said, has
been the cause of their troubles in the
past three years. That fear has been
well nigh dissipated already and the next
few weeks will see it gone entirely.
We are coming out of the woods and
our clothes have been badly torn by the
thorns and brambles. They will have