Evening star., 1933-02-28

N. w. Aver Co.. agreed to donate his
services and those of his organisation
to the publicity program. This pro-
gram, over q period of months called
for newspaper advertising. billboards.
five radio talks daily, street car and
bus signs. posters. show window dis
plays, campaign flags and even auto
gyro-towed aerial signs.
Akron Took Part.
The Akron new over from Lake
hurst and led an aerial parade in cele-
bration of the renoviHng movement.
Hundreds of speakers addressed thou
sands Of meetings Of citizens. Renovize
campaign literature was distributed
to school children and renovizing was
discussed by social service classes IN
the high schools.
When the advantages Of renovixing
had thus been thoroughly impressed ON
all of Philadelphia the city-wide can
vass was launched by . carefully
organized host Of "salesmen" and
"saleswomen." These forces. divided
into divisions and teams assigned to
various parts Of the city. set out on
January 3 last. They were provided
repairs and remodeling operations that
should be checked. and pledge cards
which the property owners were asked
to use in designating how much renoviz-
ing work they would do.
While this comprehensive survey was
in progress the campaign organization
set up in the Architects Building an
interesting renovize exposition, where
every conceivable type Of home and
business building improvement operation
was demonstrated.
Chairman Heaton and his group spent
an hour inspecting this novel exposition
with view to opening similar exhi-
bition in q prominent downtown loca-
tion here. The Philadelphia exposition
show rooms that have been partly mod
ernized, so that the unsightliness and
Inconvenience of the older portions may
be compared with the restored sections
Costs Of making the interior and the
exterior CT home up to date are given.
Many samples Of materials available for
remodeling and renovation are on dis
play, together with time saving and
labor-saving devices for the kitchen,
cellar and other parts Of the house.
Building Permits Gain.
All of the 65O,000 properties in Phila-
delphia had been contacted by the can
vassers by Friday of last week, and a
check-up on some of the pledges al
ready has begun. Although sufficient
time for carrying the pledges into ef-
feet has not been given. q preliminary
check in one section showed that be-
tween 40 and SO per cent Of those sign
ing pledges already have completed or
started renovizing work which they
signed for. The remainder said the
work would be done within month
or two.
Building permits in Philadelphia In
January were so per cent greater than
in January year ago. Many large
business concerns have started remodel
ing and other operations as a direct re-
suit of the drive. The Curtis Publish
ing Co.. Mr.. Thornley, pointed out. has
appropriated $4,000 for repairs to its
properties, with the announcement that
this work had not been planned for
this period.
Manager Follin said that the success
OF the drive in Philadelphia has led to
inquiries from every large city in the
country and from scores of smaller
ones. He offered full cooperation to
washington IN organizing the local
campaign.
The Washington emissaries were
guests of the Philadelphia Renovize
Committee at a luncheon in the Archi-
tects' Building.
Chairman Hardey of the Advertising
Club Committee will report his findings
to the full committee at a meeting in
the Raleigh Hotel this afternoon.
Chairman Heaton of the General
Campaign Committee will report at a
meeting of the General Committee to
be called shortly.