Evening star., 1933-03-05
ANALYSIS Of TRADE
OUTLOOK IS GIVEN
First of Month Summary Pre-
pared by Standard Sta.
tistics Company. .
Special Dispatch to The Star,

Special Dispatch to The Star.
NEW YORK, March 4.-T11e first
OF the month outlook for var rlous di-
visions of industry and trade is sum-
married by the Standard Statistics Co.,
Of New York. as follows:
observation-disclosures the volume Of
magazine advertising continues to de-
made the most favorable comparison
with year earlier (2l.5 per cent lower)
for approximately year.
Agricultural Machinery-A marked
revival from the current low level Of
operations is not in early prospect.
Aircraft-Manufactu units will
do well to equal the relatively unsatis-
factory profits Level of 1882, during the
initial half of 1898.
Automobiles-Safes data clearly re-
veal the continuing trend of demand
toward the lower priced offerings in
the passenger car field.
Automobile parts-The trade at large
will experience e net loss during the
first and probably also the second quar-
ter of 1888.
, Automobile tires-Replaceme pur-
chases for the current year are esti-
mated at 20 per cent below the limited
1882 volume.
Building-The sterilization Of build
Ing dCllFlls ID bc1IlS CUlIllLucl, Cclltd-
lively indicating full seasonal eXpan-
sion of operations during the Spring
months.
Chemicals-The chemical industry
will continue to display better than
average profits performance during the
near term, at least.
Coal-Only the most efficient coal
producers will be able to avoid deficits
during the initial half Of the current
year.
Electrical equipment-Sales Of re-
frigerators and other domestic appli-
ances, which have been comparatively
stable thus far during the depression.
are likely to be less satisfactory in
the coming Summer months.
Food products-EXcept in the meat
packing and canning fields, most food
producers should continue to maintain
a notably better earning showing than
that of industry in general.
Leather and shoes-Relatively large
distributors stocks of shoes point quite
definitely toward further relative con-
traction during March.
ACKNOWLEDGEMENTS Of profitable
operations must necessarily await a
more decided expansion in sales than
Is now indicated.
Misunderstanding of representative
companies for the initial 1888 quarter,
it Is estimated, will be no more than
30 per cent below the corresponding
1882 experience.
Office Equfpment-Theu usual seasonal
betterment in domestic sales OF ONCE
equipment probably was not fully real
ICED during February.
Paper-A majority Of units will be
unable to fully cover expenses during
the next several months, while vari-
Gus financial readjustments appear
inevitable
Petroleum-Strong efforts are now
being made to alleviate underlying 1nf1u-
erces by a more rigid enforcement OF
proration policies.
Radio-There is little possibility for
restoration of radio profits during the
next several months.
Railroad Equipment-A resumption
of profitable operations must await
material pickup in rail traffic.
Retail Trade--Profits during the f1rst
half of this year will continue generally
unsatisfactory.
Steel-Ingot production for March
should average about 10 per cent OF
capacity
Sugar-Operations of sugar producers
probably will continue under the handl-
cap of depressed prices until the peak
of the production season has passed.
Textiles-Operations in cotton gooos
mills generally are being well sustained,
and the rate of incoming orders in the
silk division is being stimulated by the
low prices now quoted.
Theaters-Theater admission prices
have been reduced nearly Is per cent,
on average, during the past few months:
but unit attendance volumes have failed
to respond to an offsetting degree.
Tobacco cigarette producers
are making headway in STRENGTHENING
the competitive status OF their brands
and in Stimulating total consumption
by recIaiming business lost to hand
rolled volumes.