Evening star. [volume] (Washington, D.C.) 1854-1972, 1933-07-23
BY ALBERT FANCHER,

author OF 'Getting q Joo ana Getting
T NHERALDED by publicity and
without benefit of promotion, a
great national movement Is
~ steadily surging forward. 1t
might be termed. perhaps, a
personal recovery act, for it is move
nlent toward jobs-jobs In business
which individuals are creating for
themselves.
This urge to go into business is not
new. every year finds hundreds of
thousands launching ventures OF their
own. But today, with positions stu
difficult to obtain. yet with encouraging
progress throughout industry, there Is
fresh interest il the subject.
In a self-managed enterprise may be
the solution of many urgent problems.
II may offer not only livelihood. free
dom from the uncertainties of working
for another. and the opportunity OF
creating employment. but also chance
for the individual to do what he has
always longed to do-achieve independ-
ence and success through his own in
itiative.
1t appeals to those now beyond the
employable age. or those trained in
trade or profession which at present
has no place for them. 1t attracts also
those who have never found their right
full niche in industry and who seek to
make their own way.
Young men and women, recent grad
yates of our schools, colleges and tech
meal institutions, are turning to this
field as a possible means Of starting on
their business careers, especially those
who have been out of school year or
more and have been unable to secure
permanent or remuneratiye work, or
a position where they can use their
training. Perhaps in business OF their
own they may be able to do SO.
Women Going Into Business.
More and more women are going
into business for themselves; wives
whose husbands incomes have been cur
tailed, or who are without WORK. I'M
married women who want some prolect
Of their own or who seek to market
their experience and ability.
Squared on by conditions as well as
bv ambition, there has been a renas-
cense of ingenuity People are using
their wits and their negotiations
And the results are both interesting
and significant.
A former society woman, hef nus
band dead. her income gone, faced the
strangely new problem OF se1-malnte-
nance. She had no commercial expert
ence. she could not type, take dlctatlon
or qualify for any kind of an ONCE ]oo.
Yet she must earn her own living.
She had, however, one asset: the
knaek of making unusually delicious
cookies and pastries. she had always
made them. even when she employed
servants and could afford a caterer.
And so she turned to this work for her
livelihood, specializing in cookies and
special pastries, which she packag6d
very attractively and which, at last re-
ports. are selling briSkly.
Other women with culinary ability
are specializing in making and selling
cakes pies. preserves, jams. Jellles,
nickIes and other delicacies. Often such
a business is begun by selling to friends
and neighbors: sometimes 1t Is possible
to persuade stores to give the merchan-
disc trial. hnd gradually as the puSl-
ness grows, 1t becomes necessary TO hlre
other women to help prepare the pro-
| duct. some one to deliver it, keep In
| touch with stores and SO on.
Husband Often Is Partner.
Not irfreouently the husband is the
business partner. In one case the nus
! barj was a professional man who had
| hem UNEMPLOYED for several nlontSS.
| Jobs in his line were almost non-eX-
| istent. SO he decided to join MS VIE
! in a venture of their own.
He took the car and solicited orders
for cakes. pies, rolls and cookies. He
began with friends and neighbors ana
soon had a fair number of regular GUS
toners. Next he arranged to buy
guaranteed fresh eggs from farmers,
and added these to the line. Within
a few months it was necessary to hire
a woman to help with the baking and
to use three additional ranges to sup
ply the demand -.
Another woman. with two small chill
dren to support, found it necessary to
make her own way. Like SO many
others, she had had no business ex-
perience. but she did have executive
ability. She had always been active in
church and club work and was known
as a capable organizer. The parties
| she gave before she lost her money
were very popular; she had the knack
of successful entertaining, of seeing that
people enjoyed themselves.
. She might have made an excellent
hostess for tea room, club, hotel. etc,
but such positions were difficult to ind
and usually required q woman with &C
| tual experience in that work. However,
she felt that there must be some way
| In which she could employ her ability
and earn . living.
And 50 she went into business for
herself. She organized dances, bridge
parties and clubs. suppers, theater par
ties cruises and so on. She planned