The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1933-06-21
SAVE MONEY AND HELP THE CHAM,
Der OF COMMERCE

AT recent meeting of the directors OF
the Chamber of Commerce, Secretary Noah!
HoHowen remarked that the money wasted
in Hendersonville each twelve months on
advertising schemes would adequately fl
nance that organization and enable it to do
a much bigger and more successful work
in promoting business here than is possible
with the present income. The directors, all
of who are local business men, appeared to
endorse the Secretary'S opinions unanl-
mously; but that is about as far as the war
on advertising schemes here ever goes;
and the grafters move right merrily along,
separating local business men from their
hard earned cash on this and that preteXt.
Secretary HOllowel is reluctant, of
course, to urge his views upon local bust
ness men for several reasons. In some
quarters he would be charged with the
single purpose of trying to increase the IN
come of his organization without due re-
card for the views of local business men
and at the expense of advertising plans
which he does not approve; but the fact Is
that HendersOnville business men could
we'll afford to accept the advice of the Sec
rotary in this matter. They ought to kno"
that he would not mislead them; and they
Ought to take into consideration the fact
that no. citizen of the town is better quail
fed to pass on the value of advertising
plans or schemes than Mr.. Hollowell.
The Times-News calls attention to the
matter to say that-it ascertain that several
thousand good United States dollars are
thrown away by HendersOnville business
men every twelve months on advertising
schemes which have no value. The schemes
are not advertising and they are worthless
Most of them are very crude forms OF
srafting, worked by travelling takers. Why
Intelligent business men will fall Tor
them is a mystery. They do fall, how
ever, and the takers get the money anu
carry it out of the community. II all the
money thus wasted was contributed to the
support of the Chamber of Commerce, 1t
would place that organization in position
to do a real job of advertising this town
and section.
In addition to the worthless schemes, Ia
belled advertising, that are showed on the
business men of the community, they are
from time to time offered advertising
which in some cases, has merit; but that
does not mean that it would be profitable
for local business men to buy 1t. 1t may De
advertising which, in certain places ana
under certain conditions, would be pronta-
bIe but is not suited to the needs OF local
business and the conditions in this COM
riunity and section. Although such adver-
Using may be all right as an honest oQs!-
ness proposition, money spent for 1t mere
may be wasted.
These and many other angles OF the adj
vertising problem face our business men,
II is difficult for them to avoid the traps
set by the grafters; in many cases it is dit
fcult for them to correctly estimate the
value of advertising plans offered; 1t IS
fdso hard to resist the methods OF mgh-
pressure statesmen, strangers who do not
hesitate TO put on the pressure because one
sale is all they expect to make. The Times
News and Secretary Hollowell have SYM
pathy for our business men IN thelr trlOu-
Iations with the advertising grafters. Both
the secretary and newspaper would he
dad to help them, but some Of them can
see nothing but hidden motives in any &C
ton by The Times-News or the Chamber
of Commerce secretary. So this newspaper
makes the suggestion that the Chamber ot
Commerce has an advertising committee,
composed of business men of the commun-
ity who have no connection whatever with
this newspaper and no more interest in the
commercial organization than other mem
hers have; and to this committee advertis-
ing schemes may be referred That is
practical way for business man to muz-
zle the fmportanate advertising solicito,
"a 90 ~ frJfe