davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1933-11-11

To DR.. John D. Keye goes the
honor of being the first to join the
Ell Centro Chamber of Commerce
in the campaign for new chamber
members now being carried on un-
der the direction of George F.. Ken
nedy, chairman of the membership
committee. The second membership
was taken out by Phil D. Swing,
a former member and strong sup
porter of the chamber who has not
maintained an active membership
since he left the valley to rep
resent this district as congress-
man in Washington but asked when
in Ell Centro last week that his
name be again placed on the list
of active members.
Other former members who have
rejoined the chamber during the
present drive are w. E. Hancock,
Judge I. Mayfield justice of the
peace, Skipper Bros. Service Sta
ton, ShenaS Bros. and George
Varney, county treasurer. New
members on the list include Winnie
Barry, assessor and collector for
the Imperial Irrigation District
Golden Valley Produce Co., H. P
Garin Co., Signal Oil and Gasoline
Co., and George A. Lomholdt truck
ing business
1.-The membership committee OF
Imperial Valley press., 1933-11-11
Teachers To
Hold Meetings

A series of teachers meetings
are announced as follows by the
county superintendent of schools
office, these meetings being both
professional and social in nature.
Tuesday, November IA, teachers
of the Magnolia, Mulberry, North
End, Trifolium, INLAND and West
morland schools will meet in the
Mulberry school for program and
social evening. Mulberry teachers
will be hoSteSses.
On Friday November II, the AL
amo teachers are planning DEM
onstra ION for their own COM
munity. The school ukelele club
will give several numbers, a DEM
onstration of reading will be con-
Quoted by the first grade teacher,
Mrs. England, and one on arithme-
tic by Miss Mollie Mcbride. The
fifth and sixth grades will give
a demonstration of their work in
social studies under the direction
of Miss Marcia Parsons.
Also on November IT, the schools
in the River district will meet at
Bard for a social evening. The
teachers of Ft. Yuma will be
special guests and those schools
participating in the affair, in ad-
dition to Bard, are Laguna, Winter
haven, Andrade, Ogilby.
On November II a meeting for
the WeStSide group is planned.
Imperial Valley press., 1933-11-11
CHAMBERS DRIVE FOR NEW
MEMBERS MEET|N SUCCESS

the chamber is much encouraged
with the results of this drive so
far" stated Kennedy today. The
campaign for members has been
conducted entirely by mail and we
have already signed up IL new
members with names coming in
each day. We have not urged per-
sons or firms to join the chamber
during the quiet months through
which we have just passed but the
reponSe to our present campaign
has been enthusiastic and spon-
taneous and certainly indicates a
more cheerful and prosperous out
look on the part Of the business
and professional concerns of Ell
Centro, and a desire to cooperate
in the work which the chamber
of commerce is carrying on to
promote the growth and improve
ment of El Centro and Imperial
Valley"
Kennedy explained that there
had not been a drive for chamber
members for more than two years
and that during that time many
new businesses had opened in Ell
Centre some of which had not
yet affiliated with the chamber Or
ganization but that the response
in the present campaign during the
first few days has indicated de-
sire on the part Of new business
houses to join the chamber and a
willingness Of old members who
had dropped out again to support
this organization in order that all
may work together for better
and a happier Ell Centro.
Imperial Valley press., 1933-11-11
ARABS LOSE To SAN D|EGANS
IN WELL PLAYED GAME 1876

In one of the best games played
on the local gridiron this season the
San Diego State College Freshmen
team took the measure of tie Cen
trail Junior College Arabs last night
by a 1876 score. The game was
featured by several long runs, by
excellent blocking and deadly tack
ling by both teams.
A bad break gave the invaders
their first chance to score in the
second quarter but heads-up foot
ball with a sensational passing at
a tack in the third frame netted
them their second counter and the
ball game. Valverde, Arab back
fielo ace, was a tower of strength
. to his team, his ball carrying and
punting being of an exceptionally
high character
The Arabs received the opening
kickoff on their own 41-yard line
and on the first play Valverde
snaked his way through to the San
Diego 25-yard stripe. Here the
visitors stiffened their defense and
took the ball when Valverdes punt
went over the goal line.
Some classy line plunging by
Gales and Woodward aided by
three forward passes brought the
ball we'll into the Arab territory
With 10 yards to go on TIE fourth
down the San Diegans tried a pass
which was completed but failed ta
make the required yardage. The
Arabs then took the ball on their
oWn 5-yard line.
Valverde punted to the middle Of
the field and the visitors started
another march toward the Arab
goal line only to be held and forced
to punt. Here came the bad break
which resulted in the first score
for the visitors.
The punt went out of bounds on
the Arab 10-yard stripe. Taking
possession of the ball at this point
a tumble was recovered by the San
Diegans on the five-yard mark and
cne play was completed just as the
first period ended. On the first
play as the second quarter opened
Emanuel lugged the pigskin over
for the touchdown which was con-
Imperial Valley press., 1933-11-11
BY HENRY McLEMORE
United Press Staff Correspondent

United Press Staff Correspondent
NEW HAVEN, Conn, Nov. Il.
The old football belief that ira
vel and change of climate works
heavily against invading teams
still holds is followers. Talking on
New Haven's streets today we
heard, not once, but half a dozen
times, that the biting cold and long
train ride might cost the Georgia S
their game with the YaleS
Which gave us a pain. If Yale
should beat Georgia it won't be be-
cause the southernerS were forced
to endure the hardships of a pri-
vate train for % hours, or because
the wind of the bowl was bit more
biting, the Turf a trifle harder,
than that of their home field. The
talk of the handicap travel placed
on a football team isn't quite as
prevalent as it used to be, thank
goodness. Not SO many years ago,
team couldn't travel 25 miles
without the experts talking of bus
legs, and guessing as to how much
the ride, change of scenery, water
and SO on, cost the boys.
We wouldn't be surprised if Stan
ford didn't have quite a bit to do
Imperial Valley press., 1933-11-11
Friar TO Preach
At Second Baptist

Father Partridge, Episcopalian
mendicant friar who has been
spending some time in Imperial
Valley, will preach tomorrow night
at 7:30 in the Second Baptist
church, 1876 Brighton street.
Rev. Partridge will deliver a
special message to members of the
Negro race and the general public
will be given a cordial welcome
at the services.
Young people of the Second
Baptist church invite every men,
ber, friend and all those interested
to meet with them Sunday, Nov
ember 12 at $50 p. m.
"a Program for Peace" will be
earnestly and intelligently discuss
ed by a group of young people who
believe that there is way of
obtaining peace.
The group extends a cordial well
come to all interested.
Imperial Valley press., 1933-11-11

terted by Beal. Score: San Diego
7, Central 0.
Arabs Strong in Third
The second quarter was scorelesS
but in the third the invaders chalk
ed up their second touchdown of
the game. With the ball on their
own 39-yard line, the Frosh exc
cuted a brilliant lateral forward
pass which found Wallace receiving
the ball in the open and romping
unmolested for q touchdown. The
attempt at conversion was blocked
and left the score 1870 in favor OF
the State College team.
1t W9s all Arabs in the last frame.
With a combination of wide end
runs and forward passes they ad-
vanced tie ball to the visitors 90
YARD line from which point VAL
verde swept around his own left
end for a touchdown. The CONVEX
sion was missed and the final score
stood 1876 with the Frosh on the
long end of the score.
Valverde was outstanding for the
Arabs by his ball carrying and kick
ing, while Bogue, Novak, Adams,
Byrd and Ehmke by their block
ing and tackling are deserving of
special mention. For the State
team, Manuelis, Beal, Woodward
Gales and Wallace turned in top
notch exhibitions of how the old
game should be played.
The game was hard and cleanly
played and remarkably free from
penalties, while the two lines were
extremely hard to get through when
goals we're threatened.
Imperial Valley press., 1933-11-11

the H. G.. Farnsworth dairy and
the c and M hog ranch. A num-
Der of livestock projects are start
ed by club members and the trip
will aid them in their work.
In addition to the above projects
the girls have started clothing prof.
ects and boys and girls alike are
working on garments, both for
home and for the school.
Imperial Valley press., 1933-11-11
Club Will Tour
Valley Ranches

A tour of some of the livestock
ranches of the valley is being made
today by members of the Acacia
4-H club for those interested in
live stock projects.
The tour will include a visit to
Imperial Valley press., 1933-11-11
Pontiac Reports
Sales Increase

Pontiac national retail sales for
the present year through October
20 have exceeded by 34,351 cars the
deliveries recorded during the same
period of 1892, according to A. ".
L. Gilpin, general sales manager
Imperial Valley press., 1933-11-11
WARNED OF BEER BREATHS"

DALLAS, Texas U.P)-Not intoxi-
cation, but beer breath is the sin
which City Manager John N. EdJ
has warned municipal employees to
beware of. Edy's warning was found
after several citizens protested that
the maltous odor which came from
several city employees was often
sive. Nobody complained the en-
ployees were intoxicated, Edy said.
Imperial Valley press., 1933-11-11
Here And There
In Sport World
By United Pressl

SAN DIEGO, Nov. II. - Sammy
ODell, Akron, O., welterweight,
hammered out lis sixth consecu-
tive knockout victory last night
when he stopped Tommy Huffman
Of Long Beach in the second round
of their scheduled 10-round bout
A knockout was missed in the open
ing round when Huffman bounced
up at the count of nine. ODell
scaled 143, and Huffman, 1852.
HOLLYWOOD, Nov. 11.-Georpie
Hansford's striug of local conquests
was halted last night when he was
outpointed by Tommy Paul. former
featherweight champion, in a 10
round main event at Hollywood Lee
gion stadium.
The former local high school boy
started with rush, flooring Paul
for a count of nine in the second
canto, but the charge was soon
stopped and Paul went on to win.
Faul weighed 127, and Hansford
126.
SAN FRANCISCO, Nov. II. -
Frank Battaglia, 160, Winnipeg,
Can, scored a technical knockout
over Jimmy Evans, 152, San Fran
cisco, in the third round of their
ten-round fight here last night
when The referee stopped the battle.
In another bout Baby Manuel,
1913, New Orleans, defeated his OPP
ponent.
Imperial Valley press., 1933-11-11

for the Pontiac Motor company.
public demand has shown sur
prising strength during October"
said Gilpin, with both the first
and second Today periods of the
month bringing sales increases Of
more than 100 per cent over tire
sanae periods of 1892"
The Washington times., 1933-06-14
Interesting Bridge Hands
BY E. '. SHEPARD

Then bidding went: North,
1-diamond; East. 1-heart; South,
1-no trump; West, 2-spades:
North, 2-no trumps; East, g.
hearts; South, 4-di a m o n d S;
West, 4-spades; North, 5-dia-
monds; East, 5-hearts; South, g.
diamonds: East, double.
Had West played the hand
he must have lost 2 spades, l
diamond and 2 clubs, making
only 2-odd, which would have
pleased him rather than have
the other side make game.
East must have lost 2 spades, l
heart, diamond and 2 clubs,
which would have been none
too good; even if not vulner-
able, tricks down, doubled,
would cost 700 points.
Had East led his partners
spade suit, the declarer would
have lost only one club trick,
and he would have fulfilled
his small slam contract easily.
East hesitated some time be-
fore making his opening lead,
then he led his K of hearts.
Dummy played the Ace, and
West trumped the trick. The
declaring side had, later on,
to lose one club trick, putting
the contract down single
trick, doubled when vulnerable.
It would have paid North and
South better to have doubled
the 5-Hearts. Probably West
would have gone to 5.Spades,
and been doubled, going down
3 tricks, and costing him $50
points.
Unfortunately for the declar-
ing side, the small slam could
have been made without trou-
BILE, and North should have seen
the possibility. The declarer
had to lose just one trick, and
that one was either a heart
trick or a club trick. When the
K of hearts was led dummy
should have played low, letting
East hold the trick. The de-
clarer should have suspected
that West might be able to
ruff hearts, or why could East
bid 5-Hearts?
Suppose the K Of hearts had
been allowed to hold the first
trick, and that the @ Of hearts
had been led. North would
have played low from dummy
and ruffed the heart. He would
have pulled trumps, taken two
spade tricks, led dummy's Ace
of hearts, and upon it the de-
clarer could have discarded his
one losing club giving him his
contract of 6-Diamonds dou-
bled. The whole trouble came
through North's one-track idea,
that he would win one heart
trick, insuring his side the later
loss of only a single club. The
strategy was weak.
The Washington times., 1933-06-14
Bv ROBERT TERRY SHANNON
Secrets Of Health
Famous Authority on Health and Psychology
Bv LOUIS E. BISCH
Effectiveness Of Advertising De-
pends on Sound Psychology

Effectiveness Of Advertising De-
pends on Sound Psychology
The proportions which adver-
tising has assumed in the United
States is equalled nowhere in
the world. Hundreds of mil
lions are spent in this manner
every year.
Whether the advertising be
done, however, in newspapers,
in magazines, by means of post
ers or otherwise, the object Of
the appeal laways is to inter
est, to attract, to make people
feel that the article advertised
is in some way superior to or
cheaper than otherS-and all
done, to be sure, to make the
public buy.
The appeal, you will note, is
to the mind. And since this is
so, it is not astonishing that
good advertising follows the
principles of sound psychology
while bad advertising violates
them.
1t may safely be said that
any merchandise can be sold If
it is advertised properly and
often enough. Nowadays no
new product can hope to COM
pete with other similar ones al
ready in the field unless a big
and effective advertising cam
paign is begun right at the
start.
Suggestion plays a major
role in these huge programs.
If you hear or see a product
praised again and again your
curiosity finally is aroused, and
you buy a sample just to find
out what it's all about.
You do not continue to buy,
however, unless the product
actually measures up to the
praise that has been bestowed
upon it. And just here lies one
of the major weaknesses in ad-
VertiSing that is overdone-the
product itself proves to be anti
climax to the expectations that
advertising has aroused con-
corning it.
Another form of bad adver-
tising is repetition of the same
phraseology until one sickens at
the very sight Of the words, let
alone their meaning. A few
striking and characteristic
words which soon become iden-
titled with a product are excel
lent, but the same long para
graphs repeated again and
again weary the mind and force
it to rebel.
Flattering the consumer is
good advertising, provided it is
The Washington times., 1933-06-14
WASH|NGTONFAS4ONS By Wilma Lovi|e

Crocheting in crepe paper has
been so successful with those
who have tried making them
selves a hat, bag or belt, or all
three, that we're encouraged
to suggest it for the children.
A wide-brimlaed hat is the
proper accompaniment for
every dressed-up dress a little
girl has, and her summer isn't
complete without one. Regard
less of what she has in the
spring or for downtown wear,
she needs one lightweight, light
colored hat for her Summery
frocks. And the economical
way for her to get it is for her
mother to make it of crepe
paper. Perhaps the little girl
is big enough to do 1T herself,
or at least to help roll the
paper.
A Simple Stitch
The hat pictured takes only
one fold Of crepe paper, which
costs IS cents, and so, if you
already have a crochet hook,
that's your only expense eX-
cept the ribbon band, which
isn't much. You make the
crown and brim separately,
then sew them together. The
SimpeSt crochet stitch is used,
so that it's extremely easy
to do. People who've made
the other hats say that it takes
an average of six hours, just
one days work or two eve
nings, and the results are re-
markably good. A few people
have had a little difficulty in
rolling their paper, until they've
gotten the hang of it. If
you have trouble, you can have
instruction at a downtown
store, free of charge.
White Most Popular
The popular colors for little
girls hats are white, pale yell
low, and natural color, though.
they might want pink or
blue for a certain dress. White
or natural color go best with
most things. The gros grain
band can match or contrast
just as you prefer, and a clever
idea is to have two or three diff
ferent bands, which you fasten
on with snaps. so you can have
the hat match several dresses.
After you've crocheted one hat,
you'll probably want to go on
and make one for every dress.
Don't forget your stamped en-
velope when you write in for
instructions.
Send a stamped. self-ad-
dressed envelope for instruc-
tiOns for making this little girls
hat to Miss Laville, care The
Washington Times.
The Washington times., 1933-06-14

afternoon gown that conformed
to her slender elegance with
out wrinkle.
Celeste, unbidden, brought
her a small salad and black
coffee in a silver pot. Leni
barely touched the salad but
found a grateful stimulation in
the coffee.
Presently she was alone again,
the lowering Celeste finally
driven from the room. Alone
and in the midst of a mental
gray film that filled and dulled
the whole afternoon. But this
was a quiet interlude. Leni
heard the bell downstairs. Two
minutes later Celeste came up.
"Mr. Chesterfield to see you"
She announced.
Leni hesitated. GerStenfield
was an annoyance, an obstacle.
She was through with him and
all he represented.
"Tell him I'm not at home"
she instructed Celeste.
She was still lying lightly on
the bed. Until she had heard
from Cavanaugh she would re-
main thus, suspended in seclu-
sion. But she had not reckoned
CONTINUED on 2nd. Comic Pdae)
The Washington times., 1933-06-14

not abSurdly exaggerated. Terms
like discriminating buyer"
however, get prompt ego re-
sponSe. The opposite method,
which amounts to insulting the
customer, is distinctly unwise.
and the same may be said Of
trying to frighten him. Such
ads say, in effect, that if you
don't do thus and so you are a
fool or, what is worse, some
very dreadful thing is surely
-going to happen to you.
The way to get pulling
power" for any product is, in
the last analysis, to work on
the consumer, rather than to
think only of the product.
Hence every manufacturer would
do we'll to study psychology.
besides the actual creation of
his product.
In fact, the human equation
Is the most important element
in any business enterprise,
Every advertiser should con-
slider this factor, and allow it
to dominate his methods Of
approach in whatever advertis-
ing campaign he undertakes. in
order to be sure of getting
maximum results.
DIR. Bisch's Daily Diet Hint
Barley water is useful in the
feeding of infants. To one
tablespoonful of barley flour
mix thoroughly little cold
water, then stir this into ten
ounces of boiling water to which
pinch of salt has been added.
Then cook for half an hour in
a double boiler. After strain.
ing, enough water should bs
added to make a pint.
The Washington times., 1933-06-14
The Rhynnin8
Optinnist
BY ALINE MICHAELIS
Sanctuary

sanctuary
To cross your threshold is to
A mood that waits me only
there.
For in that chamber I attain
To peace like that which fol-
lows prayer.
How sweet, to know that where
you dwell
No evil thing can find it's way;
That in your presence all is well.
Serene and beautiful as day.
To cross your threshold is to
fine
How futile are tempestous ways;
Your look, compassionate and
kind,
Can touch with light life's
darkest days.
To cross your threshold is to
leave
Outside all bitterness and care;
On sacred ground how can one
grieve?
What troubles can assail one
there?
Your faith and trust Gods own
threads are,
AS strongly shining as the sun:
With no dropped stitch of doubt
to mar
The fabric which your years
have spun.
The Washington times., 1933-06-14
Late Fashion
Flashes

TT IS NICE to look at beauti-
full clothes even if one connot
always have them. So we ad-
mire floor length, princess
evening coat of lustrous black
satin, cut on medieval lines.
Huge silver foxes cover the ell
bow sleeves.
A NICE EXCHANGE for un-
covered shoulders and arms is
the high neckline and this
mode is seen in several Of the
newest evening frocks. A gown
of this type, in white satin with
a widely spaced, delicate design
in black, has a border of black
monkey fur following the high
decolletage in front and the
deep neckline in back. The fur
is long, fine and thin.
The Washington times., 1933-06-14
The Beauty
Box

To destroy the eyebrows, pull
'em out root and branch, and
to substitute a penciled line is
evidence of-what shall we
say?--stupidity or pure idiocy?
What girl should ever keep in
mind is that beauty fads pass.
With so much destructive work
going on, eyebrows can be put
out of business. The growth is
close to the surface of the skin,
hasn't much resistance, and,
after a certain perod of torture,
it gives up trying to fill the
ranks again.
Let the rays of the sun get
in their gingerizing work. but
not to such an extent that they
burn the epidermis. The SUM-
tan madness has gone alto
gether too far, extreme expos
ure is not advisable. Freckles
and tan are the least of the
crimes committed by Mister
Sol. He will in time tougher
the skin, brown it so much that
the original delicacy of color
and transparency of texture will
never return.
Heres one way to play tricks
on developing hips and thighs,
to get them back to normal pro.
portions: Lie on the back on
the floor, feet tucked under
some heavy piece of furniture.
hands on the floor, over the
head, palms up; lift the torso,
keep legs rigid, touch toes with
fingers, Snuggle head into knee
caps. Return slowly to first
position. Ouch? OF course. A
lot of lazy, slack muscles will
put up a terrible yowl.