Imperial Valley press. (El Centro, Calif.) 1907-current, 1933-10-09
NEW 1884 STUDEbAKERS ON
DISPLAY At ROGERS TYSON

The new 1884 Studebaker motor
cars, just announced throughout
America, held the spotlight of mo-
toring interest here today.
The new models, sensationally
priced and just as sensational in
their new skyway styling and
speedway stamina, were exhibited
for the first time at the show
rooms of Rogers & Tison, located
at 764 Main st. many local motor
lists gathered there to inspect and
drive the cars-and to give en-
thusiastic approval of Studebaker's
contribution to the new deal" of
motoring.
During the showing a summari-
zed diagnosis of the cars, which
are produced in three complete
lines, was made by Les. Rogers
of the local Studebaker organ
ization.
"Studebaker has produced new
models that exceed in both high
performance and long-life any pre-
vious Studebaker automobiles-and
their prices are 5000 less than we
have ever been able to offer Stude-
bakers before" said Rogers.
Motorists who inspected the new
cars today were impressed by three
distinctive features - their low
prices, their ultra modern skyway
styling and the ensemble of devices
and designs which make for safe
ty, ease of-handling and long, quiet
operation.
The prices of the new Stude-
bakers begin at s645 for Dictator
models. Commander model prices
begin at S845 and the base price
Of the President group is S1,045,
all prices f. o. b. factory. The low
est price of previous Studebaker
models was $845, thus is the deal
er's "a 5000 reduction" sustantiat-
ed.
Streamline Designs Used
Studebaker body designers have
gone a long way in reducing wind
resistance and adapting the flow
ing symmetrical lines of present
day aircraft to the new models.
Radiators, tenders, windshields and
body sections have all been sloped
and 'faired" to permit smoother
passage through air currents.
| Benefits of this new streamlin-
ing designs are many. Bodies ap-
proach the shape of welded steel
spheres and are therefore vastly
stronger than previous square"
types. Top speeds are higher and
are achieved and sustained with
less powerplant energy. The slop-
ing windshield permits better Wis
Utility; one may now observe over
head traffic signals with ease due
to the setting back of the header
panel Windshield top). Also,
streamlining results in less wind
roar by permitting air currents to
flow past quietly and smoothly
Quietness is further aided by eff
fective body insulation in every
panel.
Interiors are roomier than pre-
viouS models. Seats are wider and
deeper, leg room is more abundant
Headroom has been increased YET
the bodies are lower and have
greater inherent stability.
An example of greater roominess
is found in the fact that Dictator
sedans have front seats so inches
wide. Commander and President
models have front seats of similar
proportions.
Distinctly unusual is new and
efficient syste moi ventilation and
ir-conditioning of interiors. The
front windows have been provided
with ventilating vanes, which are
integral with the windows. These
vanes may be adjusted to scoop
air into the bodies or to create
a ventura effect which draws Off
stale air or smoke. Unlike other
ventilating systems, the entire front
window may be rolled down if de-
sired, this being made possible by
| the integral vane, which is flush
with the pane when in closed posi-
ton. The rear quarter windows
are hinged at their forward sides
and may be swung outwards, pro-
ducing another ventura effect for
drawing off bad air. Safety glass
windshields are adjustable. Flush
type cowl ventilators are also pro-
vided. Six different systems of
ventilation are possible by different
adjustments of all of these features
Another feature of the new cars
is the six position head lamps
which add greatly to driving safe
ty. The headlamps have beams
that are adjustable to three differ
ent levels-by convenient instru-
ment panel toggle switzerland a
toe-button on the floor board per
mits these beams to be thrown to
the right of the road when pass
ing on-coming automobiles. The
beams are unusually powerful, the
globes being 80 candlepower.
Sturdy Construction
Perhaps the outstanding feature
of the new Studebaker chassis is
the boX-frame construction.
The frame of a motor car is its
very foundation. Heretofore straight
bar frames, U frames and L frames
have been used. Studebaker engine
ers, however, have gone far ahead
and adopted on Commander and
President models, box frame
which has four sides, welded into
one single long, strong box" of
steel. Coupled with X-cross men,
Der in center and heavy tubular
members in front, these new frames
have a chassis stiffness that ex-
ceeds by 25 times any previous