Evening star., 1933-11-06
NEW IDEAS SWAMP
INDUSTRIAL CHIEFS
Many Executives Find II Hard
to Keep Up With Rapid
Developments.
Special pispatch to The star.

NEW YORK, November 6.-With 80
many political and sociological innova-
tions affecting the business world today,
many industrial leaders find 1t almost
impossible to follow even outstanding
new ideas and inventions In their own
fields
Word along the wholesale fruit dis
trict here is that experiments with types
of oranges and grapefruit which are un-
suitable for shipping whole to distant
markets have successfully produced
champagnes and wines. 1t has been
necessary 10 get experts from abroad
same method employed in making such
products from grapes cannot be used
A machine which monograms sheets
in an ordinary box Of writing paper
within less than three minutes is one Of
the new ideas being pushed IN the sta
tionery trade Stores buying 1000 boxes
or more Of writing paper, retailing at so
cents or more, are furnished with the
monogram apparatus for q limited pc
riod.
Checks Up on Stenographers-
With the N. R. A. shortening hours
and increasing wages, 1t is necessary for
offices to retain only efficient stenog-
raphers- At least that is the way the
sponsors Of the new measured tipping
machine introduce their product to a
prospective client. The device, which
can be attached to any typewriter,
counts the words typed, measures mes
sages and manuscripts. Thus 1t Is i'm
possible to pad results by pounding on
the space bar. The device also counts
numbers.
An entirely new type of public utility
Is being developed in Babylon, Long
Island, where the South Shore Heating
Co., Inc, plans TO install oil burners and
pipe furnace oil in homes In the same
manner that gas now Is being applied.
The fuel oil industry has introduced
many new designs in the burner field
this year, but the fuel oil pipe idea is
being watched with real interest.
Rubber upholstery from London Is one
of the newer ideas in textiles.
Porcelain enamel brick, known as
"glasiron macotta," some months old
in Baltimore, where 1t was produced, Is
one of the new ideas circulating among
architects here. This brick, obtainable
in any color, Is made much on the same
principle as that employed In porcelain
used on stoves, refrigerators and wash
ing machines; that Is, the enamel is
fused in a metal base.
Advertising Charges Mount.
The field of advertising, especially of
sales promotion within organizations,
has been literally swamped with new
ideas. One of the most successful of
these Is portable lightweight electrical
device employing electrical transcription
discs and 35-mm. synchronized film, to
produce a talking picture. This Is be-
ing used at present to train statesmen,
jobbers, clerks and other Nationwide
forces; to announce new advertising
and selling plans to dealers; to lecture
to groups Of consumers, and 10 aid sales
that present difilcult or involved ex-
plantations. 1t also Is being used to
permit personal injection of hey per-
sonalities Of an organization to distant
points without the need for travelling
though, curiously enough, none Of the
heard about 1t.
The business based on this macksne,
which was launched during the de-
preston, has required doubling Of Of
fice space, trtpling Of production facil-
tiles and TRIPPING Of staff, as so Of the
largest corporations In the country were
added as customers. These include
Western Union, Coca Cola Co., United
States Industrial Alcohol, Packard
Motor Car Westinghouse Electric,
Standard Brands, Johns Manville,
United States Rubber, National Carbon,
Swift & Co.. General Electric. T. 7.
du Pont, Bausch q Lamb. American
Chain, Simmons Bed, National Biscuit
Proctor 81 Gamble, Sonotone, Chrysler
Motors and Mohawk Carpet.
(Copyright, 1880