Imperial Valley press., 1933-03-10
NEW MODELS
ON CHEVROLET
SHOWN TODAY

y
tomobile market-"The Standard"
Six-goes on public display tomor-
row at dealer showrooms the coun-
try over.
Although certain models are
priced below the present series,
now known as the Master Six to
distinguish it from the Standard.
the new car has a wheelbase of
lot inches.
Featuring aer-stream styling, the
new car resembles in external ap-
pearance its companion series.
Three body types are offered
coach, coupe and coupe with rum
BILE seat, all with bodies by Fisher
and all featuring the new Fisher
no-draft ventilation system.
Powered by a valve-in-head six
cylinder engine, the new motor
develops go horse power at 5000
RPM, and is said to have a top
speed of 65 to 10 miles per hour
1t is the same basic design as the
six first introduced by Chevrolet
in 1928 and now used in the master
series.
While certain features are iden-
tical with the master series, a
company statement emphasizes
that the new standard Chevrolet
is an entirely new car, and not a
smaller version of the master nor
resurrection of an older model.
1t is the result of two years of de-
yelopment work, the company
states, and is a companion car to
the master series designed primar-
lily to consolidate Chevrolet in its
position of leadership in the indus
try, which It has held four years
out of the past six, by opening up
to it that market represented, by
people who want lowest first cost
and operating costs. The new
standard six, the company claims,
will deliver more miles per gallon
of gasoline than any other full size
car now on the market, and is
ideally adapted to the needs of the
fleet user and the commercial
traveller.
Many New Features
BY announcement day upwards
of $1,000 of the new models were
scheduled to have been built and
delivered to dealers for a Simultan-
eous national showing. The cars
are being built, just as the master
series, in the companys 20 domes-
tic manufacturing and assembly
plants, and all cars bearing the
Chevrolet name are built of the
same materials, to the same pre-
cision limits, on the same manu-
featuring and assembly lines and
by the same fine craftsmen.
Prominent in the features of the
standard Chevrolet are skirted
Tenders front and rear, which con-
ceal all under parts of the car,
safety plate glass in the windshield,
finger tip seat control, the new
outward flare of the rear panel to
conceal the gasoline tank and 9TH
er under parts, stabilized front
end mounting, new transmission
with non-clashing gears and silent
second, downdraft carburetion, and
new octane selector first intro
duced by Chevrolet, counter bal
modern car features.
In exterior appearance the STAN
dard Chevrolet resembles the mas
ter models except for size. One
noticeable departure is on the hood,
where the Slanting doors of the big
car are represented ON the STAN
dard series with louvreS-18 on each
side symmetrically grouped. The
radiator is the popular slanting
"V' type with harmonizing paint
instead of chromium plate on the
shell. The hood has the internal
ly-operated catch.
The stabilized front end mount
ing, originated by Chevrolet, means
That the front tenders, radiator
and headlamps are anchored to
the frame in the exact center of
the front cross member. This en-
ableS them to sway with the body
as a unit, instead of twisting with
the undercarriage in rough-road
driving, and eliminates movements
disconcerting to the driver, thus
adding measurably to the elimina-
tion Of body stress and squeaks.
Beneath the hood, a six cylinder
engine of the same basic design as
used by Chevrolet since 1923 pro-
vides power for the new car. It
is equipped with Chevrolet's new
octane selector and a down-draft
carburetor. The instrument board
follows the general design of the
master series with the panel fin
ished in distinctive design.