The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1933-11-23

National Distillers have working
agreement with the U. S. Indus
trial Alcohol, Standard Brands,
Canada Dry, the Owens Illinois
Glass Company, etc. The cor
poration apparently will put out
it's blended whiskies through the
Penn Maryland Corporation, SO
per cent of which is owned by
U. S. Industrial Alcohol. Among
the blended Whistles will be
Belle of Nelson" Red Top"
"Mellwood,' IS h e n a ndoah, ;"
Green River"
At the head of Schenley Dis
tillers is Lewis Rosentiel, Mr..
Rosentiel also owns some famous
old names-the Joseph S. Finch
distiIlery, the James E. Pepper
distillery, the George T. Stage dis
tillery. Among his better known
brands is Golden Wedding" He
has announced that he will not
only keep his better Whlskles
straight but will possibly put on
the bottles NO spirits or alcohol
added" Other stocks he will Tx
up to meet the demand for
cheap whisky.
Meanwhile, the Hiram Walker
Gooderham e. Worts Company,
makers of Canadian Club" are
building vast distiliery in Peoria,
Ill. so the Hiram Walker whlsKleS
can be vended in America without
the handicap of high tariff.
Canadian Club" and most other
Canadian Whistles are a special
type. In the case of Canadian
Club" heavy true whisky dist1l-
lation is mixed with a much
lighter grain alcohol distillate
(Which can be produced much
more cheaply) and the mixture is
then aged five years or more IN
wood.
Meanwhile there is an expert
ment under way which may, if
successful, upset the whole whisky
industry. In South Philadelphia
the Continental Distilling Corpo-
ration is getting ready to turn
out 10000 gallons a day of new
whisky which-so they clailn-win
taste and smell like old bottled in
bond stuff. President of the en-
terprise is DR.. Lewis H. Marks,
formerly head of the Industrial
Alcohol Institute. The chemist who
claims he can make "17-year-old
whisky in twenty-four hours is
DR.. Carl Haner.
DR. Marks makes no bones OF
~ the fact this whisky is aged
artifcially by chemical processes.
He plans to spend some $4,000 900
telling the American people about
it and educating them to drink
it instead of liquor out Of a cask.
He will advertise that nothing
whatever is added to the whisky
after distillation. The Continen-
tai whisky will sell as cheaply, it
is indicated, as the cheapest
blended stuff, and DR.. Marks be-
lieves the American people will
take to it.
Confronted by an entirely new
situation, the drinker who sur
vived the speakeasy era probably
wants to know chiefly how he can
tell what he is getting. Here are
some simple rules:
Take a sip or two of your liquor
before you bury it in ginger ale or
seltzer water. Your nose and
tongue, after even one drink of
straight 17-year-old whisky can
tell you.
Look at the labels If an Amer
lean whisky is labeled bottled in
bond" it must be straight self
whisky, aged at least four years in
bond. If it isn't, you can put
some one in jail
True pot still Irish or Scotch
WHISTLES must be labeled pure
pot still" A whisky marked
merely Scotch whisky or Irish
whisky" is a blend.
Any whisky bearing the word
blend is probably straight or
self or pot still whisky cut with
grain alcohol. And the label won't
tell you how much it is cut.
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