Evening star., 1933-07-13
MAPS PUBLICITY
ON |NDUSTRYLA
Huge Organization to "se|p'
Federal Control Idea to
Country.

One Of the largest publicity organiza-
tiOnS ever set up in Washington flung
wide its doors yesterday in the head
quarters of the industrial control sec
ton of the national recovery admins
tration.
On two sides of the hall and extending
for several hundred feet are the Offices
Of Boaz Long. former diplomat and
advertising agent, who is in command
Of selling" the industrial control move
ment to America.
rooms are approximately 25 of his aides
and clerical help Within a few days
they will get under way with steady
stream Of publicity matter designed to
keep the public posted on every move
of this phase of the recovery admins
tration.
Ten Specialists at Work.
At least 10 "handout" specialists are
now on the job and are doing good work
in their field. A "handout" is publicity
statement governing the happenings
within an organization as viewed by the
eyes of the sole publicity agent
Also closely associated with Long Is
Charles Francis Horner, who publicized
the Liberty loan drive during the World
Var. Horner, with the aid of a large
staff. shortly will spread industrial con-
troll placards from Maine to California.
besides organizing speakers, similar to
the minute rsn" used extensively in
the old loan drive.
While Long has the largest staff, he
is not the only agent employed by the
Government to publicize the recovery
movement. A large set-up has been
under way for sometime in the Agricul-
ture department to sell" the farm
credit movement.
Task Is Smaller.
The public works section of the ma
tional recovery administration has only
two agents on the job. Inasmuch as
they have nothing to sell, but merely
So 300 900. 900 to dispose Of, their task is
not considered as difficult as that con-
fronting Long. Expert publicity men
also have been employed by the Ten
nesSee Valley project and the $500 000,
600 national relief organization.
The campaign taking directly to the
people the administration appeal for
industry to fall in line with the recovery
program by agreeing to shorter working
hours and minimum wages is now being
rounded into shape.
The "a district Offices of the Com
metce department S bureau OF FOTelSn
and Domestic Commerce have been des-
ignated to assist the recovery organiza-
ton from their strategic cities.
Will Disseminate Information.
Although nothing definite has been
worked out as to just how these trade
Offices, from San Francisco to Atlanta,
are going to help out, the dissemination
Of information to industry and the
public probably will be their chief job
Under the general plan these man.
ayers of district Offices first would seek
to encourage country wide support of
the program.
Already they have been supplied with
full information and publicity for pass
,, ing along in their sections.
Whether the commerce representa-
tives will be asked to do any policing in
connection with operation of the fair
practice codes also has been considered
in the parleys. but officials were inclined
to discount the likelihood Of their duties
being extended that far The inten-
ton of minimum policing" has been
emphasized with a desire to leave it to
industries to check on each other If
necessary. =