The Omaha guide., 1933-07-29
WHO IS MISS EYES?

..... VIC MISS EYES? ..
That is what you would like to know. In some issue
of the Omaha Guide between now and September Is, the
acting editor of the Omaha Guide will answer that ques-
ton to the many %inqurers in some column Of our paper.
Watch every issue.
Well, we are going to tell you what we would like
to know. We would like to know, do you get anything at
all out of reading Miss Eyes columns that is worth your
time in reading it, that is what we would like to know. We
mean constructive. Does it make you think what you have
done or what you will do before you do it. Does Miss Ewes
column give your brain any exercise that could be con-
sidered an advantage in the future. Did you ever try
working a crossword puzzle? and if you did, did you get
anything out of working it. AS editor Of the Omaha Guide.
my job is to find out what you get the most out Of what
we print in our columns. How are we to do that? The only
way l know is to do what all merchants that have some
thing to sell do. Maybe I need help, if l do, since a news
paper is a vital asset to a immunity it. is your job to give
us that help. If Brandeis stores merchandise manager
wants to send a buyer east to make a purchase, the mer-
lchandise manager picks out a man for the job that has
made q study OF what the people will buy, and when the
buyer returns with his merchandise that he has purchased
stock is taken, and in a few days there is a double deck
advertising appearing in the daily papers. The merchant
Use manager and the buyer that was sent east watches the
sale, and if the pile of wearing apparels goes quickly, the
buyer finds that he has done his job well. AS a rule he will
ask for permission from the merchandise manager to wire
the firm for an additional supply.
Now we have said all the above to say this. We can
not make you spend your money like we would like to have
you spend it. Our job is to find out what you will spend
your money for and then give you what you want. Now
Lue HeA QuoSCIOH Is NOW are we gong TO KNOW WnaC you
want. Our only way on earth of finding out is to watch
the pile OF merchandise that we have piled on our counter
for sale decrease or remain there. The following is a few
Of the many things that we have attempted to print and
then cast our eyes on the merchandise that we had on the
counter for sale: A full page of the N. A. A. G. P. releases
from general offices, George w. Schuyler, the story Of
slavery in Liberia today, Kelley Miller series, and stories
and race relationship, Carter Woodson, w. E. Dubois,
editor of the Crisis, Dean Pcken, Industrial News Survey
by E. Hofer and son, two pages of clean, educational local
society notes, editored by Mrs. Cecilia Jewell, a full page
of the Mirror, edited by Mrs. Rae Lee Jones, and mSny
other items that we considered educational interesting
and beneficial. We watched our merchandise on the
counter and we found a 40 per cent sales on our merchand-
Use decrease from the counter. No later than last week we
had 8 constructive items in our paper that we ask the pub
lie at large to respond to for the benefit of our economic,
social and religious condition in our community. With the
exception OF one of these items that appeared in our pa
per where we asked for expressions from the public at
large, we haven't received one reply.
All OF the above items that have been printed in the
columns OF the Omaha Guide was for the purpose Of in
creaslng the sale of our merchandise. We fail to see any
increase in the sale Of our merchandise from the edu-
catlonal constructive above things printed in our columns.
The following is sad, but it is true, and it is not our fault.
Inc column which n is being printed in our paper now
known as Town Talk" and Miss Eyes" has caused quite
a great deal OF unfavorable street comment, for which we
are indeed sorry, but did you know that the pile of mer-
chandlse on the counter has decreased 5 to l on any other
columns we have printed in our paper. almost a hundred
per cent sales results.
l. We are asking you to mail your constructive critic
ism, and If you do not want your criticism published in the
paper close by saying mot to be published" and we will
assure you we can betrusted.
After all a newspapers job in a community, SO far
as 1t is humanity possible and means will permit, is to serve
al the people. Some people read the front page and some
read the part that is news to them, the editorial page
When children opened a paper they look for the funny
page, the other parts are not of interest to them. when the
investor opens the paper he looks for the financial page
other parts get secondary considerations; when the house
wife opens the paper she invariably looks for the society
columns and good household hints; when a musician opens
q paper ne looks Tor the musical page when the sporting
Few look for what the other Teller says in the public pulse
Nobody is forced to read any part Of a newspaper that is
not TO their liking. What we are trying to do is to put the
Guide In every home and in the adjacent neighborhoods
we should have $4,000 subscribers in this era. With q
boost from you for the parts that you do like to your
ir1ends, and a letter from you to us for the parts that YOU
don't like will be highly appreciated by the stock holders
and the Acting Editor Of the Omaha Guide.