Evening star., 1933-04-03
INDUSTRIAL TREND
SUMMARY IS GIVEN
Outlook in Various Lines Re-
ported Through Survey of
Statistics Company.
Special Dispatch to The Star.

Special Dispatch to The Star.
NEW YORK, April 3.-The first OF
the month outlook for various divisions
Of industry and trade is summarized
by the Standard Statistics Co. of New
York, as follows.
Advertising-Withl legalization Of beer,
substantial expenditures for brand
name advertising may soon be expected
in newspapers.
Agricultural machinery - Prospective
legislation to lift the depressed level
OF commodity prices, and consequently
the purchasing power of the farmer,
has encouraged better feeling In the
farm equipment trade.
A1rcraft-Passenger and express traf-
nc have registered further expansion
since the start of this year. the gain
having approximated 20 per cent. as
compared with the initial quarter of
1892.
obiles-For> the entire first
quarter new car sales probably have
been about 20 per cent below last year.
Automobile parts-Some further sea-
sonal bulge in shipments is probable
during coming months
Automobile tires--Further large losses
Tor tire concerns appear unavoidable
during the current year.
Build1ng-It Is yet too early to de-
termine the effects Of the Federal ad-
ministration's relief program upon pub
lie building.
Chemicals-The movement of chem
icals into consuming channels. has been
improving gradually since the termina-
| ton OF the banking holiday. A uni
versal spirit Of caution, however. stiu
pervades buyers sentiment.
Coal-The next several months will
witness an unusually inactive period In
| the industry.
Electrical equipment-Although most
companies will continue to operate on
an unremunerative basis during the
next few months, the outlook for the
industry over period Of years remains
1 distinctly promising
Food products-With the recent tenn
porary advance In commodity values
now largely Cancelled, the prospect Of
higher food prices has been eliminated
for the time being.
| Leather and shoes-Recent advances
in both hide and leather prices win
prove OF temporary benefit to tanners.
Machnery-A return to q generally
profitable level Of activity must await
sustained and substantial improve
ment in business.
! Med1cines-In expectation of the sea-
sonal Spring lapse in demand. distrib-
utors are ordering more cautiously.
ONCE equipment-Sales remain at
extremely low levels.
| Paper-Output Of newsprint In Feb
ruary was the smallest for any similar
month since 1922.
Petroleum - Continued overproduc-
ton Of crude oil thus far has prevented
any correction of the demoralized price
situation.
| Radio-over-capacity and price cut
ting continue unabated.
! Railroad equipment-Orders for roll
ing stock and equipment generally con-
tinue In abnormally small volume.
Retail trade--Some recovery In con-
following re-establishment of banking
| facilities.
Steel-The recovery of steel oper-
ations from the abrupt setback sis-
! tanned In early March thus far has been
distinctly gradual and Of limited pro-
! portions
sugar-with the extended rise in
| prices over the past several weeks,
operating conditions in the sugar in
dustry have been considerably i'm
| proved.
| Textiles-The ebbing of imitation
fears has resulted in return to the
| persisted.
Theaters-Recent salary slashes
probably will only cushion the effect of
the sharp further drop In revenues, and
entirely unsatisfactory results are stil
in general prospect.
Tobacco-Eforts of leading cigarette
manufacturers to regain volumes lost to
the hand-rolled product apparently are
yielding results.