The times-news. [volume] (Hendersonville, N.C.) 1927-current, 1933-01-03
NATIONS BIG BUSINESS PREPARING
FOR RECOVERY

The leading business men of the country
will exert all the influence, power and en-
ergy at their command to start business on
the upgrade this year and to get industry
and all lines of business to going in larger
way. This is made clear by statements OF
many of the country's big business men, as
the new year begins. The industries and
lines of business numbered among the
large national advertisers of the country
are always leaders in business progress
and upbuilding, and these will maintain
the position of leadership this year. Among
those who have spoken in reference to
business conditions and prospects for 1888,
The Times-News quotes the opinions of the
following named leaders in national bust
ness:
The automobile industry will undertake
to secure a position of leadership IN the
business Comeback" this year. John n.
Willis, for years a leader in the industry,
says that there is already definite evidence
that business is beginning that come
back" and it is his opinion that business
this year will show substantial increases
over last year. Mr.. Wyllis is expecting all
increase of 800 to 400 per cent. in the bus;-
ness of his company for the present year
The Moxie Company, soft drink manu-
facturers of Boston, will increase news
paper advertising 800 per cent. this year.
Frank NJ. Archer, chairman of the direc-
tors of the company, says: Newspapers
are the only proved 100 per cent. adver-
Using medium"
The KrOger grocery chains advertising
will be maintained this year at figures in
excess of two million dollars and practical
ly one hundred per cent. of the appropria-
ton will be spent with newspapers. This
concern is anticipating increased business
this year.
The Simmons Company, maker of house
furnishings, will increase advertising this
year and expects business to improve.
The Westinghouse Electric and Manu-
featuring Company will maintain an ag-
gressive advertising program and expects
to see business conditions improve during
the year.
The Kelvinator Corporation has an
nounced that its 1888 advertising appro-
priation will be the largest in its history.
Kelvinator's newspaper advertising appro-
priation will be much larger than in previ-
Gus years and the company is planning for
a smashing business in 1888.
With an increased advertising appro-
priation, General Tire and Rubber Com
pany is expecting better business and a no.
ticeable movement toward normal condi-
tions.
Scores of other industries throughout
the country, the leaders in all lines, ali
nounce that advertising appropriations will
be maintained, or increased, that they will
bend every ounce of energy at their com,
mand to bring about improved business
conditions, and that they are anticipating
better times.
There is the ring of genuine sincerity in
the statements of big business men, as
given to the press of the country; and it is
certain that they are expecting improve
mants in business conditions during the
year. The increases in advertising appro-
priations of the leading national advertis-
ers Of the country will mount into biz
money, and it is certain that these great