The Kennewick courier-reporter. [volume] (Kennewick, Wash.) 1914-1938, 1933-03-02
CONSUMPTIONI is
INCREASING In
FARM PRODUCTS
Advertising Helps Get Distri-
button, According to Swift
Day Speaker; AH-Day Pro-
gram Held

Farmers from miles around
Gathered for the "Swift Day" pro
cram conducted by the local pro.
d,,ce plant of Swift & Company
held at the Liberty Theatre IN
Kennewick Tuesday.
Several motion pictures Were
shown. and F. M. Simpson OF the
commercial research department
Kelly of the produce department
of the company in Chicago and Il.
gave interesting talks, the first
on advertising as it relates to the
sale of farm products, and the lat
ter on dairying.
Of the more than 1000 pounds
of food that the average person
eats, 529 pounds are dairy prod
ucts and AZ are eggs, according
to Mr.. Simpson. Gall foods" he
said, I" are making bid for the
consumers dollar, and they are
making it largely through adver-
Using.
ut is interesting to note that
the products in which you and we
are interested have shown in
creases in the last ten years. Poul-
try has shown an increase of 25
percent, cheese 30 percent, eggs IL
percent, milk So 1-2 percent and
SO on.
"Unless you or someone else adj
vertises your product. the demand
for it will decline and the price
suffer. This is just another way
of saying that the consumer de-
termines the price of your butter
fat, eggs and poultry. That is
your interest in the advertising
of butter, eggs, poultry and
cheese.
"The main purpose of advertis-
ing is to sell p roducts to consum-
ers. There is, however, another
kind Of advertising that might be
called informative This means
that the advertisements contain
information that is interesting and
educational. The main purpose of
these in the instance of Swift &
Company is to give producers of
butterfat. eggs. poultry and live
stock information that will help
them better to understand market
ing methods and the demands of
the market. During the past year
we have been placing such adver-
tisements in the local paper.
Advertising costs money, but
advertising of specimically brand
ed products increases the demand
for these products, and the pro-
Queer Of the raw material benefits
through the increased price paid
for quality products.
Swift & Company spends for
advertising very much less than
one cent of every dollar paid the
farmer for agricultural products.
II this were spread over all of our
butterfat, eggs and poultry it
would be such small amount that
It would make practically no diff
ference in the price that you re-
ceive for them.
Mr.. Kelly. in discussing dairy
products and their care, said:
The dairy industry is today
one of the largest. if not the larg-
est, industries in the United
states. More than 10000, 900 peo-
PIE IN this country derive a living
directly or-indirectly from the
dairy cow. She supplies s23.2e out
OF every $4,000 received by the
farmer.
Today. more dairy products are
consumed per capita than ever be-
fore IN the history of the world
AT the present time, about 20 per-
cent OF the total food is estimated
70 come from the milk COW. 1t is
ESTIMATED that % percent of the
money expended for food is used
m IA purchasing dairy products
"hiie this may seem like a LARGO
PROPORTION, all dietitians are agre-
eo that both from a dietetic and
economic standpoint more dairy
pIpoucts should be used. They rec
comend that 35 percent of the food
uo ma, De spent for dairy products
The per capita CONSUMPTION of
I Tusaer Is steadily increasing in the
hunlted States. The consumption of
Du.se or increased 455. 522, 900 pounds
~, ~. percent in 1881 over 1890.
a ano, the increased consumption in
100, 100 as compared to 1899 WAS
m au4,Si2,OO0 pounds. or 81 percent
Inc Inc increase in the number Of
uairy cows over the same period
&c as o. percent. We must continue
10 increase the consumption IF
ou sT, and other dairy products
:, Inc factors which will hasten
sre consumption of dairy products
Ss Ere Cleanliness and purity. These
+Iors are of vital imnnrtance h
cre. cream producer, whether the
eam is delivered to a local
d;samery, shipped direct to a more
Instant point or sold at q IooaI
eream station. "'
.na Inc production of clean milk
mn u cream is much easier thar
.aost folks think. II does NOT nee.
an ssarliy involve an expensive barn
- a equipment. An understand;n o
tam now milk and cream are con,
reJmc; a.ed and the Importance OF
nra oeing the contamination viii
Meicaiiy solve the problem
Mr. Kelly illustrated his talk