Evening star., 1933-08-28
FINAL PLANS MADE
FOR n, R. A. PARADE.
TOMORROW NIGHT
March Under Wings of Blue
Eagle to Begin at 7
O'Clock.
FIREWORKS TO CONCLUDE
RECOVERY CELEBRATION
Better Business Bureau to Prepare
Against Advertising
Abuses.

Washington's Nationary Recovery day
parade. in which more tnan 100 bushes:
establishments and all of the armed
forces of the Nation will march undel
the lowering wings of the Blue Eagle
will move up Pennsylvania avenue a
7 o'clock tomorrow night. The process
sion. aglow with brilliant lights, mar
tial music and gaily dressed floats, vii
precede an address by Gen. Hugh S
johnson, national recovery admins
traitor, in exercises on the Ellipse.
Scheduled to start at 7 o'clock to-
morrow night, the line OF march to-
the parade, as announced today, VII
be from Sixth street and Pennsylvania
avenue, west on the Avenue TO Fiji
teenth street, thence south to Consti-
tuition avenue. and finally west to Sew
enteenth street, where it will disband.
The exercises at the conclusion OF the
parade will include also the planting
of an oak tree that will be brought
from the Mount Vernon estate. A pro-
gram of fireworks will close the recov-
cry celebration.
While plans for the parade are COM
r. A. campaign in Washington are 60
ing forward.
Hits Advertising Abuses.
The Better Business Bureau prepared
today to employ to the fullest extent
new weapon against advertising ano
selling abuses which it finds in new sec
tions of the retail trade code now
awaiting final action by the National
Recovery Administration.
Anticipating approval of the new
sections relating to advertising and SELL
ing practices. the Better Business Bu-
reau had arranged for the expansion OF
its organization to campaign for &C
curacy and honesty in advertising and
selling.
The sections of the trade codes relat-
Ing to advertising and selling Will De
the primary basis of Investigations by
the Better Business Bureau as its con-
tribution to the national recovery act
program. it was stated today by Francis
G. Addison. jr., chairman of the board
Of the bureau, following a meeting OF
It's directors.
Final adoption of the codes by the
administration and approval by the
President will be welcomed by the board
OF the bureau as giving to this Volun-
teer. non-profit organization a strong
weapon to help correct advertising ano
selling abuses" the statement continued
Louis Rothschild, director OF the bu-
reau. pointed out today that While IN
the past persuasion and public opinion
have been the chief weapons OF legltl-
mate merchants for truth in adVer-
tising," this new code will give this
ethical movement big stick" as vio-
1F of
prosecuted under the national industrial
recovery act by the District attorney
Section of Advertising Code.
The sections of the proposed code re-
lating to advertising and selling, as pre-
sented to the administration on behalf
of the Better Business Bureau move
ment by Kenneth Barnard, manager OF
the Chicago bureau, and as indorsed by
the six retail trades associations, fol-
lows:
Unfair competition-On and after
the effective date of this code:
NO member of the retail trade shall
nlse advertising whether printed, radio
k,isplay or of any other nature) which
lis inaccurate and or in any way mis-
represents merchandise Including Ns
Euse. trade mark, grade, quality, guam
tity, substance, character, nature, origin
size. material content or preparatory
or credit terms, values, policies or serv-
ices: nor shall any member OF the traoe
Use advertising or selling methods winch
TEND to deceive or mislead the con-
sumner. including bait" offers OF mer-
chandise.
"The term bait offer of merchans
disc as used herein, means the prac-
tice whereby a member OF the traue
l,yr
scrintion or other means, attracts pros,
nective customers into his store anc
then through inadequate or dlsparaglne
sales presentation or through the guam
titv available. or through other means
nlaces obstacles in the way OF the pur-
chase of the advertised merchanolse
and forces upon the prospective Gus
TONER'S attention other merchandise
upon which a greater profit Is 10 pe
realized.
mo member of the retail trade shall
Use advertising which refers dlrectly oi
bv implication to any competitors o.
their merchandise, prices, values, creol'
terms. policies or services. .,
NO member of the retail trade shal
Use advertising which lays claim to OF
imnlies a policy or continuing practices
of generally underselling competitors
No member of the retail trade shall
secretly give anything of value to the
employe or agent of customer Tor the
purpose of influencing sale or IN fur'
therance of a sale render bill or state
ment of account to the employe, agen'
or customer which is false in any ma
terial particular. No member OF the
retail trade shall promote or take par
in commercial merchandise lotteries o.
schemes of chance. =,
mo member of the retail trade shall
on and after the effective date of thi
code. buy or contract to buy convict o.
prison-made products, nor shall an!
member of the trade sell such good
after December 81, 1888"