Evening star., 1933-09-11
Convention of Better Busi-
ness Bureaus Gets Under
Way at Shoreham.
HEAVY TOLL FROM FAKE
REMEDIES is REPORTED
Edgar Koback Asks Establishment
OF Professional Standing in
Advertising Field.

The necessity for new legislation to
combat misleading advertising which
not only Is costing Americans thousands
OF dollars each year, but also taking
heavy toll In life and health was
stressed today by speakers at the omen
ing session of the annual Convention
OF Affiliated Better Business Bureaus in
the Shoreham Hotel.
DR.. w. c. Campbell, chief Of the Bu-
reau OF Foods and Drugs. Department
OF Agriculture. told delegates the time
mas come when legislation is necessary
TO stem the flow of products with false
and misleading labels into the market ="
He outlined drastic provisions con-
templated in bill now being drafted
which will correct some of the out
moded provisions of the now obsolete
Feoeral food and drug act"
Bill Calls for Agency.
Under the proposed bill, he said, an
agency is contemplated which would
set up legal standards for food prod
ucts the same as those which now
apply to drugs. These standards would
be drafted by committee of experts
appointed by the Secretary of Agri-
culture
At present, DR.. Campbell said, but
ter Is the only food product for which
the Government has been able to set I'D
legal standard-that it must contain
no less than 80 per cent butter fat.
Drawing attention to an exhibit at
the convention which shows the extent
to which dishonest trade practices now
exist. DR.. Campbell declared a heavy
toll in health and life is being taken by
unscrupulouS concerns marketing fake
cures for acute diseases, which are
eagerly acquired by victims.
The setting up of a professional
standing for the advertising field was
urged by Edgar Koback. president of the
Advertising Federation of America.
Such an arrangement, Koback asserted
would correct many evils of. advertisinf
which result from its being written b
inexperienced and irresponsible person
Collaborates With n. r. A.
Koback is in Washington collaborat-
ing with the National Recovery Admin
istration applying the truth in adver-
Using policy to the N R. A. He de-
clared that although sources of infor-
nation on the relief administration
were accurate, 'less truth about the
N. R. A. was circularized at the begin
ming than in a lot of food products
which have been under fire by Better
Business Bureaus" He said his Or
ganization was particularly objecting to
the use of the words boycott" and
revolution" in connection with N. R. A.
publicity
Delegates to the convention. repre-
senting 81 bureaus in all parts of the
United States and Canada, were well
coined by Commissioner Luther H.
Relchelderfer and Francis G. Addison.
Jr., chairman of the board of the Wash
lngton Better Business Bureau. Harry
w: Riehl of st. Louis, head of the af-
fllated organizations, presided at the
morning session
The principal speaker at the after
moons meeting was to be Donald Rich
berg. chief counsel of the National Re
covery Administration. Sessions will
continue tomorrow and Wednesday.
with Secretary of Commerce Daniel C.
Roper as guest of honor and speaker
at the annual banquet in the Shoreham
Hotel tomorrow night.