Evening star., 1933-08-11
TRADE STIMULATED.
BY A.R.A. PROGRAM
US. Financing Success, Bull.
ish Crop Reports and FAN
Buying Aso Help.
By JoHN 4. Cao,n.

Special Dispatch to The Star.
NEW YORK. August ll.-Under the
stimulus Of the national industrial re-
covery drive, business this week resumedl
its forward movement, which halted .
fortnight ago after rs successive weeks
Of advance.
The widespread enrolment under the
''Blue Eagle" agreements, the huge sue
cess Of the United States Government
financing, the bullish grain crop reports
and the influx Of buyers here were 81
few Of the constructive influences ct
wsrk to speed trade along the road Of
recovery.
Although the Cuban political situa-
ton was regarded as serious to that
island, it was disregarded here In both
the commodity and security markets
because the world has surplus OF sugar
and the Cuban investments have been
selling In the lower levels for long
time.
The cotton crop report and the un-
f1lled tonnage statement Of the United
States Steel Corporation frankly were
disappointing, but the former probably
will be corrected by the weather and
the public works program 1s bound TO
change the latter situation.
Production Slows Up.
A slower rate of production, a. noted
IN numerous indexes, such Is electrical
consumption and car loadings, Is signtd-
up with production. And store reports
indicate there has been no let-up in
general retail buying. even where price
tags have been changed.
Retail trade has continued to hold
the gains made during the last several
weeks" the national weekly business
survey by Dun & Bradstreet, Inc, re-
ports today, having been bolstered
sturdily by the generous response to
the August clearance sales, which have
been general throughout the country.
Stocks Of Summer merchandise have
been nearly depleted In many in
and hooks cleared for the display of
early Fall merchandise. August sales
OF women's coats easily dominated re-
tail buying in the ready-to-wear de-
partments, as shoppers realized that the
prices at which these were offered
could not continue after September, In
view of the profuseness Of. the fur
trimmings on which the majority Of
these depended for their style appeal.
The early purchases Of these coats,
as well as fur garments. reached the
largest volume that retailers have
recorded In more than three years dur
ing similar events. The Improvement
IN the sales of furniture has been con-
tinuous for nearly three months, while
sales OF hardware have been rising
since June, with current volume nearly
10 per cent IN excess Of last years
total"
Appliance Sales Brisk.
Electrical appliance sales have been
brisk. Sales of refrigerating units in
some districts ara three times those
of last August. Meanwhile wholesale
buying was resumed, following the re-
moval Of price uncertainties that were
engendered by processing taxes and in
dustrial codes.
Stocks Of Summer dress textiles are
about cleared out. This same situation
applies to shirts and staple underwear.
Orders being booked for mems cloth
ing are the heaviest since the Autumn
OF 1880. A wide price jump in candle
wick spreads. the result of added cost
Of production under the industrial
codes, enlivened buying in such lines.
Dun & Bradstreet report, exceeded the
totals of last year by as muchs as A.
per cent, while the drug line made
better showing than in either May or
June. With houses handling paper,
cardboard and envelopes, June business
was the largest thus far in the current
year, as sales were about SO per cent
above the 1882 comparative total. In
July this figure dropped to 80 1-3 per
cent, but since the first of August de-
mand again turned upward. Whole
salers of plumbers, gls and steam fit-
ters' supplies are receiving more orders.
with the increase in demand particu-
larly evident in suburban towns and
from manufacturers who are putting on
full working forces.
The demand for furniture is on the
increase. with interest spreading from
bed room suites to living room articles
OF modern design, with the use of novel
fabrics and chromium pronounced.
Kitchen equipment is selling better
than 1t did last Fall and breakfast sets
are coming in for more attention. There
has been some let-down in wholesale
lumber markets, as retail purchases are
smaller, because Of lack Of consumer
demand"
{Copvrioht 1oaoN