The Key West citizen. [volume] (Key West, Fla.) 1879-current, 1933-11-01
WHAT DO YOU EXPECT
lake Worth L.eaderl

What do yon expect from your news
paper? Well, you expect more from
your newspaper than you do from any other
person or institution.
You expect your newspaper to give
you all the news.
You expect your newspaper to take
the lead in advocating changes for the
bettermeHt of the community.
You expect your newspaper to expose
graft in public affairs, to forestall 1t by
Publishing itemfzed accounts of all moneys
spent.
You expect your newspaper to main
tain a high standard of morality, support
ing things that are right and condemning
things that are wrong.
You expect your newspaper to main
tain high standard of enterprise, devot-
ing column after column to propaganda,
supporting the band, the baseball team,
community celebrations, Boy Scouts, high
school athletics, school programs, home
talent plays and dozens of such causes
and events.
You expect your paper to boost for
good roads and protect your community's
claim to its share of road improvements.
You expect your newspaper to build
up confidence in your home financial in
stitutions and protect home investors from
making unwise investments of surplus
funds, warning against fake statesmen and
other financial pirates.
You expect your newspaper to COM
bat the peddler nuisance.
You expect your newspaper to give
notice of all public meetings, public observ-
ances, conventions, ETC.
You expect your newspaper to urge
support of poor relief benefits, library
drives, Red Cross drives, Legion and Aux
iliary drives, poppy sales, for-get-me-not
sales, have-a-heart drives etc.
You expect your newspaper to publish
church notices, church programs, club
news, farm bureau information, demon
stration unit news, market news, weather
news, bring you. the market reports and
cover all doings of the many semi pnblik
organizations.
You expect your newspaper TO support
every neritorious organization, effort for
the city's good.
And you expect all this for the price
of your annual subscription
No, it can't be done for that. The
money you. as subscriber. pay for this
paper covers less than one-fourth the cost
of publishing the paper. The other three
fourths must must be paid by advertisers.
Since the advertisers pay large share
Of the expense of publishing Your news
paper. don't you think you owe them the
duty to patronize them whenever they of
fer you equal or better values than nom
advertisers?
And yen, Mr.. Advertiser, don't you
think that in view of the many services
which the newspaper performs, for which
the newspaper derives no compensation,
but which mean more business and more
profitsto you, the newspaper deserves your
advertising and printing Business; Make
ing medium and sou help bnild up the COM
niupity. Send your advertising dollar
your community newspaper your advertis-
away from home and you do just what you
wouldn't want others to do whom you look
for your business. It is just as important
that the advertising dollar remains in the
community as it is for the grocery dollar
and the clothing dollar and the rest of the
commodity dollars that make your town
prosperous to remain at home.
Remember. however. we speak of
merchants who advertise. who invite you
to their business establishments through
advertising.