Evening star. [volume] (Washington, D.C.) 1854-1972, 1933-04-27
PUBLISHERS SCORE
5DAY-WEEK PLAN
Oppose Proposal Supported
by Typographical Union
at Convention.
By the Associated Press.


NEW YORK, April 27.-The forty
seventh annual Convention of the
American Newspaper Publishers Asso-
citation adopted resolution today which
placed the organization on record as
opposed to the 5-day week as proposed
by the international Typographical
Union.
Another resolution, to be acted on
In the afternoon session, would declare
that there Is mo justification for q
guaranteed circulation clause in adver-
Using contracts"
Oficers are to be elected later in the
| day. The Mechanical Committee an
nounced the annual meeting of the
mechanical department of the organi-
zation would be held in Pittsburgh
June 6, and 8. Samuel H. Kaufman
Of the washington Star is chairman
| Of the committee.
The publishers took under considera-
ton yesterday the suggestion that news
! papers wage campaign against high
public utility rates and high taxes.
Would Charge for Programs.
The suggestion which climaxed a
! session during which the association
unanimously adopted q resolution
recommending that radio programs be
banned from free publication was
| made by c. M. Palmer, publisher Of the
St. Joseph (Missour) News-Press.
1.-The cost Of commodities has come
look the fact the most fixed items in
everybody's budgets-taxes and public
utilities-have not decreased in cost"
Palmer recommended that fellow
publishers adopt and vigorously sup
port a policy calling for reduction:
He said his newspaper has adopted
such q program.
Discussing taxation, Col. Frank
Knox, Of the Chicago Daily News, said
he favored publishing the names of
Legislators who support pork BAR
rel" bills, causing increases in public
expenditures. He said he did not refer
to relief measures. Col. Knox asserted
he approved Of printing the names OF
those Representatives on the front
pages Of newspapers.
Resolution Not Binding.
The radio resolution, contained in
the report of the Radio Committee,
was offered by E. H. Harris, publisher
of the Richmond Gndiana) Palladium
Item, chairman of the committee and
secretary of the association.
The resolution reads in part:
Therefore, be it resolved that it Is
the sense Of this association that in
the future newspapers should not pub
lish such programs free Of charge and
should publish them, when offered,
only as advertising matter, to be paid
for as other advertising Is paid for"
While it was said by an official that
the resolution is not binding upon men,
bers, it was pointed out that, since the
- rfv lor Init toni q CT
numerous papers have banned free
radio programs.
Attacks High Taxation.
Taking up the question of the effect
| taxation has on advertising, Col. Robert
/ R. Mccormick of the Chicago Tribune
| said:
High taxation is a two-edged knife
It absorbs money which would other
wise go into advertising either new en-
terprises or expansion OF existing en-
| terprises needing more advertising"
The convention unanimously adopted
q new standard advertising contract
form, worked in conjunction with the
American Association Of Advertising
Agencies. The new form adds the pro-
J vision to the existing contract that an
agent shall not split commissions.
| Circulation guarantees were discussed
at length by E. S. Friendly of the New
York Sun and P. T. Wilkin of the New
| York Daily News, who concurred in the
| view that there is no practical justif1-
cation for guarantees that some ad-
! vertisers are insisting upon"
Charles H. Taylor Of the Boston
Globe and Don u Bridge Of the New
York Times engaged in discussion on
newspaper censorship Of advertising
| Taylor said the word "cure" could not
be used in his paper, which, he said,
also refused to accept advertisements
Of cancer and goiter remedies.
Bridge said voluntary and vigorous
censorship Is the best protection to the
newspaper against public and Federal
censorship"