davidaulloa/AmericanStories huggingface dataset:
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1933-02-27
by JANE JORDAN
lily fond of both

20 men equally fond of both
parents ............. 1910 happy
Examiners remarks: "Fondness
for the mother was essential to the
greatest married happiness, but
freedom from the apron strings of
q mother complex was even more
important"
IL men saw only unattractive
features in mother. 80. 38qo happy
90 men saw unattractiYe
and neutral features. 48a6 happy
81 men saw only neutral
Aeatures ''......'''' .,s' oI% happy
n
L HAMMERS remarks: "Here
IL again the safest course was to
feel neither antagonism nor en-
thusiasm for the mothers physical
makeup and to see it only in a
neutral, objective light"
80 men married women
unlike mother phys
II men married women
like mother phys
ically ....... $50. 16 or $40 happy
Examiners remarks: Here is the
clearest possible proof of the truth
of Freud's dictum on the Oedipus
complex Fewer than fifth follow
this pattern; but those who do fol-
low and capture the mother Image
are strikingly happy"
Hen marrying wives with
mothers physique ....... $40 happy
Men marrying wives with
mothers disposition. $50 happy
Men marrying wives with
out mothers disposition. 500 happy
Men marrying wives with
out mothers physique see. 1870 happy
Examiners remarks: Here comes
the first difference in degree be-
tween the physical appearance and
the disposition; for "a per cent of
men who married women physically
like their mothers were happy and
only SO per cent of those who mar
ried women unlike their mothers
were happy. Disposition or tempera-
ment strikes a middle course, but it
still pays to marry some one like
your mother"
A N interesting conclusion follow
L N ing these statistics: Until he
is about IA years old, boy is more
than content to stick pretty close to
his mother. He isn't trying to break
loose from her apron strings, assert
a will of his own, and admire other
women.
Then, with the approach of adele
scence, he begins to revolt. He
wants to lead his own life as far as
he can. Particularly he shears off
from too great physical intimacy
with his mother. Nature wants to
free him for marriage.
The boy veers away from his
mother toward other women, and
toward women quite different from
his mothers physical type. His
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1933-02-27
4. S. +. CLUB TO
PRESENT PROGRAM

The A. S. F.. Club Of the IrvingtOn
School of Music will present pro-
gram Friday night at 5657 East
Washington street. The affair IS
open to the public
The Irvington trio, composed Of
Merle Curry, violinist; Marcena
Campbell, cellist, and Adelaide
Conte, pianist, will take part 9th
ors will be Miss Helen Starost and
Ralph Hudler. The Conte ensemble
will assist.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1933-02-27

mother may be fine and unselfish
and kind, but if she is too dominat-
ing or too aggressively the perfect
woman, she may make the newt
able struggle to cut the apron
strings so difficult for him that he
has to focus on girls who don't like
his mother at all, if he is to achieve
emotional independence"
Jane Jordan feels that when q
girl falls in love with boy who is
unwilling to grant her son this emo
tional independence, and who pro-
longs her influence beyond it's nor
NAL span, that she makes her son
bad matrimonial bet for any girl.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1933-02-27
NAME ARTEMAS
COMMITTEE HEADS

Mrs. Frank Freers, recently re-
elected president of the Artemas
Club, has announced her commit
tee appointments.
They are: Mrs. Henry HuSsey, cor
responding secretary; social commit
tee, Mesdames Leslie Mclean, o. c..
Dorrah and Harry Halter; welfare,
Mesdames Ralph Tindel, Thomas
johnson and D. c. Campbell; house,
Mrs. William Hamilton; member
ship, Mrs. Charles Hoffman; cheer,
Mrs. Dorrah; publicity, Mrs. John
Ambuhl and Mrs. John F. Engelke;
telephone, Mrs. George Stiles and
Mrs. Virginia Koby, delegate to fed
Grafton, Mrs. Charles Judy and Mrs.
Henry Hussey, alternate, and dele
gate to local council, Mrs. Tindel
and Mrs. E. d. Hill, alternate.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1933-02-27
CHOIR TO
GIVE COMIC OPERA

The comic opera, "Mikado," and
a minstrel will be presented at to-
night by the Christ church choir,
composed of fifty men and boys. The
entertainment is for the benefit of
the choir-b camp and is open to
the public.
THE Mikado" cast includes Paul
Leslie Raymond, William B. Robin
son, Howard Caulfield Gordon
Schuman, Norman Robinson, Milton
Dills, Donald Lyons, Robert Clayton
and Robert Schuman.
The minstrel cast is composed of
Billy Kendrick, Robert Schuman,
George Deeb, John Glenn and How
ard Chaille
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1933-02-27
SHOWER PLANNED
FOR BRIDE-ELECT

Miss Agnes Ruby Lindley, daugh-
ter of Mrs. Harry Lindley, 407 East
Twenty-second street, will be hon
ored at a luncheon and shower,
given Tuesday by Mrs. ]. Lester
Williams, 3515 North pennsylvania
street. Miss Lindleys wedding to
Kenneth L. Holloway, son of Mrs.
Nellie Holloway, will take place in
the spring.
Guests will include Mesdames
Brack Page, Rae Williams, Georgia
McClain, Eva Yates Tolin and
Misses Winifred Currier, Thelma
Hawthorne and Gertrude DeMun-
brUn.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1933-02-27

III you want an impartial OUTSIDE view
point on your problem, write to Jane
Jordan. who will answer your letters in
this column.
I HAVE several interesting let
Il tiers from girls who do not
want their exact problems stated
under any consideration. They
have one problem in common. The
men with whom they are in love
are under their mothers dominance
Apparently these men can not act
without their mothers approval,
and the women resent it.
In no case does the mother ap-
prove of her sons choice, and the
perpleXed girls want to know if
there is any chance for a happy
marriage with man who is tied
to his mothers apron strings.
Let us see if a few statistics can
throw any light on this problem.
c. V. Hamilton and Kenneth Mac
GOWan made a study of 100 mar
ried men and 100 married women,
not all of whom were married to
each other.
1t required about four years to
make this study, since it is a hard
job to get the confidence of 2Oe
people and indunce them to tell
the truth. The procedure adopted
was very simple.
-Four hundred questions on cards
were stacked near the individual.
He picked up the first one and
read it-e. g. What is there in
your marriage that is especially I'M
satisfactory to you?" Then he or
she began to talk it out, the ex-
aminer writing down what was said.
Some of the observations made
about the effect Of mother love on
the boy are given below:
81 men not on affectiOnate
terms with mother ... 4I% happv
IL men on very affecti0nate
terms Observation-Disclosures. 42% hannv
81 men on temperateIy at '''
fectiOnatc terms go. =. 500 happy
= n
TTERE is the examiners conclu-
Il Il sion: The men who had felt
an eXtravagant mother love and the
men who had felt little or none
were below the average of happi-
ness; but the men who had felt
steady, temperate mother love were
on the happily married side of the
examiners ledger.
"ObViOuSlV. this suggests. if IL
does not prove, that, for the boys
future happiness in marriage, it is
best for him to be on friendly and
affectionate terms with his mother,
without overriding it"
80 men fonder of mother
than father .......:.... 4te6 happy
20 men fonder of father
than mother .........,.. 60P6 happy
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1933-02-27

II you want an impartial outside view
point on your problem, write to Jane
Jordan. who will answer your letters in
this column.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1933-02-27
TEA IS GIVEN FOR
DEPARTING COUPLE

Mr.. and Mrs Carter C. Jackson.
who are leaving today for residence
in Spencer, were guests at tea
from 8 to Sunday afternoon at the
home of Mr.. and Mrs. Charles
BroSsman, 5601 East st. Clair street.
Friends of Mr.. and Mrs. Jackson
attended the tea. Assisting were
Mesdames Johnny B. Collins, Frank
Nussbaum, Frank Parrish and Fran
els Meyers.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1933-02-27
Circle to Cine Dance

February Circle of the st. An
thongs Altar Society will give a
dance from 9 to IL Tuesday night
at the parish hail. 369 North War;
man avenue. Mrs. Joseph Walpole
and Mrs. Robert Davis are in
charge of the arrangements.
The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1933-02-27
CHAPTERS to Celebrate

Alpha and Beta chapters of Phi
Tau Delta sorority will celebrate
founders day with a banquet and
initiation of members of Gamma
chapter tonight at the Sphinx Arms.
The Washington times., 1933-02-02
DIR. DYER WINS
KOBER AWARD

DR.. Alfred Newton Richards,
professor at the University Of
Pennsylvania, and DR.. Rolla E.
Dyer, of the United States Pub
lie Health Service will be
awarded the Kober Foundation
awards this year, it was an
nounced today by Georgetown
University officials.
Medical research carried on by
these two men won the awards
which are highly regarded.
DR.. Dyer, who recently recov.
cred from an attack of fever con-
tracted in his work, will deliver
the Kober lecture here the night
of March %.
The Washington times., 1933-02-02
WOMAN LOSES
S16,265 GEMS

Mrs. Hannah H. Weber, OF
Brooklyn, stopping here at the
Willard Hotel, believes that
when she caught her coat in
the door Of her car when she
stopped at a restaurant in Bal
timore en- route here, it resulted
in her losing valuables worth
$I6,S50.
Mrs. Weber late last night told
police that this occurred at the
North Inn in Baltimore and that
after she arrived here, she missed
a brown leather bag containing
$85. travellers checks for $500,
and jewelry valued at $16,265.
She believes it fell when her
coat caught in the car door.
The jewelry includes a $12,50O
diamond ring, with ten and a halt
carat platinum settings and dia
mond earrings valued at $1,000.
After arriving here the visitor
drove to Lincoln Memorial and
got out of her car. She then went
to the Willard and noticed he1
loss as she was about to register
The Washington times., 1933-02-02
TRADE BOARD s
DINNER To Be
SPEECHLESS

Seven hundred men, including
guests of national and inter.
national fame, will gather at the
Willard Hotel Saturday night for
the annual midwinter dinner of
the Board Of Trade, the colorful
theme of which will be Under
the Hawaiian Rainbow"
A committee Of 125 prominent
members of the board, headed by
Wallace Robinson, and assisted
by large staff of artists and
technicians, has completed ar
rangementS for the most elabo-
rate midwinter dinner in the
organizations history.
A special amplifying system
will carry the program to every
part of the ballroom. while tele-
phones will be installed to control
the amplifiers, flood lights, orcheS-
ira and stage acts. The Hawaiian
theme, suggested by F. George
Clendaniel and William r. Ellis,
with decorations by Karl E. Jar
rell, will be carried out in ball
room setting.
The midyear dinner is known
throughout Washington as the
only annual event that has no
speakers. Elmore T. Burdette,
chairman of the membership
committee, merely will introduce
the dinner chairman, Mr.. Robin
son, who in turn is to introduce
Ben r. Webster, president of the
Board Of Trade. Mr.. Webster
will announce the program. Phil
Davis has been selected as master
Of ceremonies.
High Government officials,
prominent members of the diplo-
matte corps, and other leaders in
affairs at the National Capital
have been invited to attend.
The Washington times., 1933-02-02
DOmeShcs

(37 doz.l 1910 BLEACHED
PILLOWCASES, close 0O
woven; 45x36 in. size. Each w
(S0 81 CRINKLE SPREADS,
wOve n.cOlOred stripes. H0c
8Ox1O5 inch size. ....... WV
CHEESE CLOTH, good col. EC
Ors. Yard .............. Wv
(68 $1.29 RAYON QSC
SPREADS, good colOrs. Wv
(22 $1.75 COLONIAL
SPREADS, color fast, @1 90
8Ox1O5 inch size. ..... VA'O"
(487 yds.) PRINTED FLEECE
DOWN FLANNEL, neat de-
signs, 36 inches wide. 10c
Yard ...............
(675 yds.) OUTING FLAN-
NELS, woven cOlOred stripes.
Ss.i ss inch widths 9ac
(2S pcs.) 15c COLORED
BUNTING, red, blue, green,
gold. 36 inches wide. 1870
Yard .......
Main Floor
The Washington times., 1933-02-02
GOLDENBERGiS
Friday Remnants
No Mail Phone or COD Orders Can Be Filled Short Lots and Remn
Hosiery

GOO PRS.) 39c & SOC HOSE
seam back chiffon and silk
mesh; picOt tops. Burs0n cot
ton, regular and Outsize: split
sole and rib or hem top. Per.
fects and irregulars. 70C
Pr. .........@.........
(136 PRS.) 79c & 81 HOSE
chiffOns, light shades, size 81;
extra long chiffOns, size 8;
black service. size 81; dark
blue Iace-and-mesh, sizes 812
and 10. Perfects. CSC
Pr. ................
(225 PRS.) S1.5O & $1.95 OUT.
SIZE SERVICE HOSE-med-
ium and dark shades, sizes 9
and 9H; regular size hose (12-
strand with picOt and hem
tops, sizes 81 and 1917. Well.
known brand. Perfect. SQC
Pair. ................
ESQ PRS.) CHILDREN'S 25c,
29c & 35c HOSE-IOng ribbed
in Isle or rayOn; "a length
sports for boys; 9s lengths SO
for girls. Pr. ............. Wv
Main Floor
The Washington times., 1933-02-02
ROMNEY TALKS
To DEMOCRATS

President Roosevelt will secure
earl, If not immediate repeal, Of
the prohibition act, Kenneth Rom.
ney, sergeantat-arms of the House
Of Representatives, told a. meet
ing of the Young Democrats In
the National Women's Democratic
clubhouse last night.
Mr.. Romney also predicted that
the new President will enter the
White House with a definite plan
for legislation to accomplish the
new DEAL" and said that Con.
gress will look for and accept his
leadership.
The Washington times., 1933-02-02
Rugs and
Floor Coverings

(9) $S5 to $39 ADMINISTER
RUGS, Sxl2-ft. size. S22 30
Clearance at ....... WO
(O $3.50 AXMIN STER
RUGS, 9x12.ft. size. @9l M
Clearance at ....... ~OO
(0 S42.5O AXMIN STER
RUGS, 9x12-ft. size. 0O2 Q1
Good patterns ...... ~"O'OA
81 $3.50 AXMINs sTER
RUGS. plain band S27. 80
borders, 9x12-ft. size W"''VO
D $92.5O AMERICAN ORR.
ENTAIL RU G-sec- @IQ 0n
ond, 8.3x1O.6-ft. size ~H"'VO
~ $500 ADMINISTER RUN
NERS-27 inches by 9 GO *
#. Clearance at. .... VO"OV
(20 $12.5O to $1S.75 FIBER
r U G S-9x12.fOOt 81 OK
SAGC SSSss ssssS ssss"' "'ssSs
az $11.5O to $16.75 FIBER
E;IJs5se. EU GsIs1lo-ft' * 'i1e' S7.95
(D 81 to $3.50 IMITATION
ORIENTAL r U G S.
5'!1;5. f. Size Used on floor S2.95
display "...........".
(42) S5.75 to S12 GRASS
fts ESGSMhssTy snd sx1y.tt' grades, .;He: $3.50
n25 $3.50 to $4 GRASS
RUGS-heavy grades. @1 M
3x6-ft. size. ........... ~A"VO
(1O $5.95 FIBRE RUGS
6x9-ft. size. Clearance GO OK
at ........s.s......
(18 $2.95 FELT BASE RUGS
second, 415x9.ft. size. &1 QR
Clearance at ......... VA"OO
(170 sec to 75c RUGS-Fibre.
Crex or COngoleum (sec. 100
Onds). 1896 size. ..... AVN
C9 $50 AMERICAN MADE
ORIENTAL DESIGN GO IN
RUGS-9x12.ft. size U1H'OV
Downstairs
The Washington times., 1933-02-02

(82) BOYS Soc and 79c. PA.
JAMAS, 1 and 2 piece styles,
in outing flannel. 6 9QO
to 16. ................. wv
u19 BOYS 81 PAJAMAS,
outing fIannels, apiece style, 8
to 16; also brOadclOths SOO
Grregulars). ........... WV
u6 BOYS $I.95 and $2.95
LUMBERJACKS, wool; 81 OK
with upper. to 16.. OA'"O
(50 BOYS 81 to $1.49 JACK
ETS, cotton lumberjackS, 10 to
1S; suede cloth zippers, s EQc
to IL; wool jackets, size 8 wv
(35 BOYS $1.49 NOVELTY
SUITS, brOadclOth waist, 100
wool pants. 8 to 10. ...., ""N
C0 BOYS $4.95 OVERCOATS,
all-wOOl chinchilla, jr. G.
0D BOYS $4.95 and $5.95
OVERCOAT SETS, coat, hat
and leggings. 2, ~ 50 OK
and 8.
(4D BOYS $4.95 and $5.95
JR. OVERCOATS, mostly
chinchillas. IA to @1 OK
years. S...............s.
Q5) BOYS $2.95 LEATHER
ETTE COATS, sheep @1 70
lined. Sizes IA to 20, OA"SO
o. BOYS 1895 UITS-
Knickers and vest. Ct OK
Sizes 6 and 7......... UA"OO
(9 BOYS 1896 and $4.95
SUITS - With IOngies @1 OK
and vest. 16 to 49,. VA""O
Third Floor
The Washington times., 1933-02-02
Clearance of
HOTneWares

(3D WEAR EVER"
PANS, fancy shape for
bread or cake. O0O
Formerly 81. Now ""N
(2O DUST BRUSHES,
short handled dustless
yarn type. Formerly 10c
zoe. Now. ........
(9) WRIGLE Y'S
CLEANER, One.pOund can
for painted surfaces. 7OO
Formerly 35c. Now AVN
600 it, WEATHER
STRIP, flexible material.
Formerly &c. Now o.
IT. NEUTRALITY-SUSPICIOUS..
(24) ROAST RS of
green epameledware, for
small roast: Form 20c
erly Acc. Now. H"N
(48) ELECTRIC BULBS,
1OG-watt size. Sun Ray
quality. Formerly SOC
25c. Now, 6 for. -. OVN
(4Y TEA POTS Of Eng
lish pottery, decor
ated. Formerly 7QC
soc. Now ....... AON
(61 prs.) ROGERS SILL
VERWARE, sugar shells
and butter knives. o.
Formerly 39c. Now. ~
I'D KITCHEN CLOCKS,
Sessions e electric wall
clocks, guaran-
teed: formerly @1 Q2
$6.25. Now. ~A""O
Q8) "B u T C ii e r 4"
BRAND LIQUID WAX,
pint cans; former OSO
Iy Csc. Now ...... ~
Q8) TOWEL BARS, 18-
inch size, glass with
nickel ends; FORM Or
erIy 49c. Now. -. A"N
(22) REFUSE CANS.
under the sink enamel
type; formerly $1.19. 10C
Now .......,.....
n9 BOTTLES) WIZARD
POLISH, 4-OZ. size for
floor or furniture; 10C
formerly 25c. Now NV
Downstairs Store
The Washington times., 1933-02-02

900 pcs.) KNIT UNDER
WEAR, wOmen's sleeveless un"
ion suits; kiddies' waist suits;
boys shirts and shorts in.
cIuded. Formerly 29c and 10C
35c. Now.
$50 KIDDIES' RAYON UN.
DIES, vests, panties and
bIOOmers; formerly 35c to QC
Soc. Now ...s....so..oo
(96 "MERODE" UNION
SUITS for women, discontinued
number; fine ribbed cotton, in
broken sizes. Formerly 9QC
79c. Now ..............
Main Floor
The Washington times., 1933-02-02
Trimmings

1885 yds.) LINGERIE LACEs,
black, rose, beige or ecru; IN
to 4 inches wide. Former. Or
ly Csc to 35c. Yard. ...... w
(21O yds.) SILK TULLE, 72
inches wide, in black, pastel
shades. Formerly $1.49 AQC
Yard .................. NV
Main Floor
The Washington times., 1933-02-02
Drapery Fabrics

(25O yds.) sec TERRY CLOTH
reversible; remnants, 2 1SO
to yard lengths. Yd. AO~
GOO yds) 25c RAYON CUR
TAIN S-blue checked 1SO
pattern. Yd.. O~
1920 yds.) 19c and Csc GRE.
TONNE-16 patterns and 100
colOrs, 36 i'm. wide. Yd. AHN
(45O yds.j 19c and CSC
STRIPED LINENE-6 cOlOrs;
fine for slip coverings. 725c
Yard
Main Floor
The Washington times., 1933-02-02
Gloves

9S prs. sec and sec PULL
ON GLOVES, single and double
woven fabrics. Broken O0N
lots, sizes 81 to 612. Pr. ~"~
(53 prs.) 89c ESKIN
GLOVES for boys and girls.
1-cIasp and puIl-Ons, fleece 400
lined .................
15O prs.) 69c & 79c GLOVES
for children. Wool and fleece
lined fabrics. Bro Own, 1QC
navy, mode. de............ U~
Main Floor
The Washington times., 1933-02-02

TTCKS ToratOne Antiseptic win do
Y everything thatanyoralantiseptic
can and should do "a: yet it costs you
lestbGn baytheusual price of other
quality antisePtics!
But the only real trOefof ITS quality
-and economy-is actual use in your
ownhome: To furnish this proof with
the least possible trouble and expense
to you, we have produced $ million
bottles in special trial size::;a usual
25f value $: priced, while they last,
at only 1OS!
The Washington times., 1933-02-02
Girls and Tots
Wear

nO1 PCS) GIRLS 39c to see
MU slim COMBINATIONS
also crepe gowns; tots cot 1ON
ton shirts. Broken sizes AO~
n9 TOTS 81 UNION SUITS
-rayOn-wOOI.and-eOttOn. SOO
sizes 2 years ......... wv
an TOTS SWEATERS
wool slipOvers. Small O0O
SALcSs ."..'s ss..''''
N TOTS $4.95 @1 OK
COATS-special at. ... ~A"VO
QO 81 CORA OOO
BERETS-special at. -. SOS
(7) 81 COMFORTS-fOr 400
baby's crib, 32x4O-in. size 1ON
Third Floor
The Washington times., 1933-02-02
Boys Wear

(478) BOYS 25c to SOC
WEARABLES- 4.in.hand
ties, jr. hats and caps,
Hickok belt straps, Hickok
initial belt buckles, rub
Sacb Rsr footballs 1Oc
The Washington times., 1933-02-02
Drapes, etc.

1895 DAMASK DRAPES-1
and 2 pair lots. Pinch-pleated
and lined, ready to @1 OK
hang. Pr.........,... UA'OO
81 CRETONNE DRAPEs-
with ruffles and tie SOc
backs. Pr. .......... WV
(60 $1.75 to $1.95 LACE CUR.
TAINS-1 and 2 pairs Of a
kind-sOme in ecru, @1 M
others in ivory. Pr. VA'VV
Main Floor
The Washington times., 1933-02-02
Notions

(5O) Soc IRONING BOARD
PAD AND YER 10O
SETS ...s...sso......
(3O) 29c CARD TABLE 1OC
COVERS-DuPOnt fabric AON
1887 81 GARMENT BAGS -
CretOnne. Cleara ance COO
az OsSSss..sS
Main Floor
The Washington times., 1933-02-02

(23 MEMS $2.15 and $2.25
DRAWERS-DuOfOld and VIM
sted makes. Part or all 100
wool. Sizes 48 and So. AV~
(55 MEMS 81 and $1.5S
GLOVES-Capeskin with warm
Innings. Broken l0C
sizes.
The Washington times., 1933-02-02
For Limited Time Only

We suggest that you phone your
druggist promptly to make sure that
one of these trial bottles is reserved
for everyone in your family who uses
an antiSeptic mouth-wash or gargle!
The Washington times., 1933-02-02
Window Shades

CSC OPAQUE sHADES-sec-
Onds. White, ecru or SOO
green, cleanabIe, 3x6 size. OON
S1.19 DUPLEX OPAQUE
SHADE Screen, white or
ecru; cleanable. 3x6 Coz
Size. e.s.s...'.'''.
81 GLAZED CHINTZ
SHADES-1O patterns S0O
3X6 size ..............
Downstairs
The Washington times., 1933-02-02
Knit indies

Main Floor
Imperial Valley press., 1933-06-28
Y Weather

Los ANGELES AND VICINITY
Fair tonight and Thursday. with
fog in morning: little change in
temperature, moderate humidity:
gentle changeable wind. mostly
southwest.
LOCAL TEMPERATURES
data furnished by Howard
Emmons. local observer for the
United States Weather bureauD
Minimum this morning ..zz. 81
Maximum yesterday ....-....-..z.... 1OS
Reading At Noon Today
Temperature observation-disclosures. 90
Humidity ........l....... ........... 2l
Reading At 6 a. m. Today
Temperature acknowledgements. "a
Humidity .......... .-........-..... SO
Reading AT Il Yesterday
Temperature ......-..-..-... ...-... 80
Humidity ........-............ ............ %
Imperial Valley press., 1933-06-28

The present campaign will be even
inore resultful
Newspaper space will carry the
major part of the sales burden,
General Petroleum, like other maj
or industrial units, having proved
to it's own satisfaction that there
is no substitute for newspaper adj
vertising. Al. other elements in
the campaign will tie in with the
newspaper effort. -
Back of the introduction of Gen.
eral Petroleum s new motor fuel, to
be known as new General Four
Star gasoline, lies one of the ro-
nance stories of the petroleum in
custry. Years of research, study
end engineering, and the addition
CT new refinery equipment, costing
in excess of $1,000,000, were re-
ouired to produce the gasoline,
which petroleum chemists have
pronounced the most highly eff
Gent motor fuel refined to date.
"This gratifying result was fin
I ally brought about by the gradual
development of two new processes
in gasoline refining, processes which
literally break up and rearrange
the molecules of gasoline in such a
way that they become stabilized,
Imperial Valley press., 1933-06-28
ADVERTISING
CAMPAIGN FOR
NEW GASOLINE.

One of the most spectacular mer-
ehandising campaigns in the his
tory of the southwest was launched
yesterday by General Petroleum
corporation in connection with the
initial public offering of its new
motor fuel, General Four-Star gas
oline.
The campaign makes use of many
media of publicity. Newspapers,
radio, billboards, station signs,
streamers, windshield stickers and
novelties have all been conscripted
by the company in this tremendous
sales effort.
Eight years ago, General Pc
troleum launched a similar cam
paign when it first entered the
Pacific coast field,' r. S. King,
yice-president and general sales
manager, said yesterday. "Public
reception and endorsement of its
products at that time were phen-
omenal, and it is anticipated that