Imperial Valley press., 1933-01-09


plete new line of champion motor
cars, featuring new Commander
Eight with 100 horsepower for ST.
900. This is several hundred dollars
lower than this famous car has
ever been sold before.
There is also a new Speedway
President of 1872 horsepower; a
new President Eight with ITO horse
power, and a new 85 horsepower
Studebaker Six. All are priced TO
meet present day economic condi-
tions. The Speedway President
lists from $l625 to $2040 and the
new President Eight from $1325 to
s1650. The new 100 horsepower
Commander is priced from $1,000 to
$1,000, and the new Studebaker
Six from $40 to S1120. These
prices are f. o. b. factory.
The new Studebaker line for
1888 incorporates the most i'm
pressive combination of important
improvements in all Studebaker's
81 years of history according to
Les Rogers of Rogers and Tison
Studebaker dealer here. Most sig.
nificant of these is power brakes
The highway development brought
about through the efforts of high
way safety engineers during the
past few years has resulted ir
faster travel. This in turn ha.
created a demand for better brak-
ing. The answer to this demand i.
power brakes, the most outstand
ing mechanical -corlributida to
motoring this year.
There are such far-reaching de.
velopments as auto-thermic con
troll of carburetion and manifold
ing, that are said to afford tht
nearest approach to perfect com
bustion ever attained during tn,
warming up of an automobile en-
gine. An entirely new system o
manifolding, plus greatly improved
down-draft carburetion contribute
to smoother, peppier performance
Another improvement which will
be appreciated by the owner is thu
reduction by more than scor,
of fabrication points in the nev
Studebakers and the perfection o
remaining places SO that only fou
points require attention at $50
miles-all the rest will go 500
miles without attention. Horse
power has been greatly increased
in practically every car of thu
line. Included among other note
worthy advancements are vastl.
enhanced appearance, improved
muffling of intake and exhaust
new ease of handling due to i'm
proved steering, greater silenc
! features.
New Styles Modern
"Studebaker engineers hav
achieved something more thai
just beautiful automobile in tn
new cars-although beauty is full,
subscribed to in every phase o
their work. according to Rogers
"They have achieved something
more than performance alone =
more than comfort alone NOR
more than safety alone. Instead
there is the fullest measure o
every quality that goes to make tn
new Studebakers the most salts
flying cars that ever took the roac
THE new Studebakers look a
modern as they are; GRACEFUL
beautiful, without becoming radi
cal. Every line flows easily, natur
ally from front to back with n
violent or sudden deviations +
mar the perfect rhythm. Tn
slanting radiator and radiator ap
rons blend into tenders to give
very clean, simple touch to tn
front of the cars. The roof lin
curves back into concavs rea
deck with treatment that
doubly attractive because it con
ceals the rear springs and sprin
shackles.
This new body treatment Z
practical as well as beautiful, fo
it combines patrician grace wit
the scientific findings of airplan
experimentation to lower wind re
sistance eight per cent. Power
saved in the higher speed range
and ease of handling, acceleratio
and flexibility increased.
"Andther enhancement Of ap
pearance having utilitarian valu
is the dropping of wheel sizes on
inch. 1t permits larger tires civ
ing all the advantages of dough
nuts with none of the drawbacks
caused by the extreme. A new me
tai artillery wheel has also bee
developed that is a marked i'm
provement in appearance. 1t ca
be either chromium plated c
painted wire wheels are optional.
"CnntinlIino its rnla &c lnne eior 1