The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1933-04-11
C|TY-bREWED
BEER TOT CUT
COST IN CITY
At Least 20 Cents a Case
Lower by June, Is
Prediction.

indianapolis drinkers will buy
their 80 per cent beer in case lots
for home consumption between Is
and so cents less a case by June l.
This forecast was made today by
Leo c. Mcnamara, president of the
Indiana Breweries Inc, 946 West
New York street, as employees con-
templated watts of aging beer ana
said they'd be ready to deliver to the
local mart in time for June wedding
celebrations.
It'll be at least 20 cents lower
case" Mcnamara said. There is
possibility the local product will be
more than 20 cents lower.
The freight rate and cost OF
dealing with the importer will be
cut from the local brew"
Cheating Reports Probed
With prediction of the price cut,
Paul Fry. state excise director,
warned beer sellers they must OBJ
serve the letter of the law, after
several complaints of Cheating
were received.
Fry said competitors in business,
including one instance in Indianap-
| oils, had made the complaints. He
said he will employ investigators in
each of the ten importer districts to
investigate the reports. Those who
fail to observe the sandwich order
with the beer will have licenses re-
voked, Fry said
First reports of bootlegging beer
into Indiana today sent state police
men to the Illinois border in the
Calumet district.
Check Bootlegging Charge
Fry was informed that two truck
loads of beer passed into Indiana at
East Chicago Monday under cover
and without payment of the scent
a gallon tax.
Beer bootleggers, by selling direct
to retailing agencies, could escape
the tax, and allow that much profit
The tax is II cents case.
Whether the two loads we're gang
ster or brewery beer, Fry did not
know.
Retailers declared purchasing of
the first locally made beer should
reduce the price to the counter GUS
toner to two pints for Is cents.
They said prices of imported beers
would have to be sliced to meet that
price if out-state dealers hoped to
garner slices of the city trade.
Price to Come Down
The present case price to the
home consumer is on an average of
So to 1925 case.
The city-made beer, under Nc
Namara's estimate, should sell at
between $2.75 and $3.50 a case to
the home and at 81 to 1925 to the
restaurant.
At the present 20-cent rate over
the counter, the retailers has been
paying an average of $3.50 for his
beer. He has been selling it by the
bottle at a profit of $3.50 on each
case.
The "cut" to the importer, who
does nothing but handle the book
work in obtaining the beer from the
breWeries, is said TO be 35 cents on
every case of beer brought into In
diana.
Slash Importers Cut
The importers cut" would not be
paid by the local dealers. City
wholesalers would deal direct with
McNamara's company.
Consequently, the case lot price,
as we'll as the bottle price, should
reach at least two pints for 25 cents
over the counter and about 10 cents
bottle if bought by the case and
iced at home.
One agent for Louisville brew
cry declared at the beginning of
the beer rush that the Kentucky
brewery would be able to meet any
beer price cut due to the opening
of the watts of the Indianapolis
brewery.
We'll deliver beer into Indian
apolis at 10 cents bottle if we have
to-" he said