Evening star., 1933-12-28
RADIO POLL SHOWS
|. PROGRAMS PLEASE
Likes Exceed DisIikes in Lit
erary Digest Survey-Ads
Draw Protests.
-HE old theory that the radi,

TINE old theory that the radio
caters to the 13-year-old appar-
emily is blasted by the listener
i preference survey conducted by
the Literary Digest. A total OF
6,4oo readers of that publication sad
they liked many more radio program
features than they disliked.
Since II Is a recognized fact that
"kickers" are more articulate than the
as Of significance by the broadcasting
industry. Likes outnumbered dislikes
by l24,065 TO 8l,27l.
Readers were asked to answer two
questions: What do you dislike on the
air?" and What do you like on the
air?" They seemed eager to contribute
suggestions for the guidance Of program
makers and sponsors. Gradual read
justments in existing programs may de-
velop as a result Of the survey.
Ads Protested.
There were those who criticized GER
tain types Of programs bitterly, partic-
ularly with respect to advertising blurbs
Others championed the entertainment
efforts OF the advertisers.
An analysis Of the dislikeS of listeners
showed that by far the greatest objec-
ton is to Jazz music and crooners. OBJ
jections also were voiced to comedians
who are not funny, cheap humor, stale
Jokes, wise-crackers smart-aleck come
dians who laugh at their own jokes, and
poor humorous skits. However, the re-
suits are not clear cut. For example,
the direct vote on crooners was 1886
against and only 64 favorable. When
listeners voted on individual favorites,
however, Rudy Vallee, perhaps radios
original crooner, received 1880 favor
able votes to 1856 unfavorable.
Symphonies Popular.
In the field Of music, symphony or
chestras led in popularity. 5.458 to 800.
Bands got 1872 favorable votes as
against l22 adverse and opera 3,490 for
and 286 against News commentators
favorable votes, with "a adverse; and
educational features 2.768 compared to
90. Plays and dramatic features yielded
lila favorable votes and 800 against.
While there were 5,9l0 votes against
comedians who are not funny, and who
tell stale jokes, 2,o88 said they enjoyed
good comedy and good humorous
skits." On the question of advertising
dislikes, 1874 said talks were excessive,
too long, cheap or superduous. An
nouncers were criticized as trashy, coy,
patroniNng and wise-cracking, by 488;
too emphatic, by 264, and for incor-
rect pronunciation. by ITO. Objections
to women announcers were expressed
by 1875.
EFFECTIVE next week, the Leo Reis-
II man Orchestra on N. B. c. moves
from Wednesdays to Tuesdays. The
change means that Fred Aliens revised
revue will take the $50 Wednesday
night spot vacated by Reisman instead
Of the formerly announced time on
Tuesdays.
D UTH H. SNODGRASS chairman OF
N the Publicity Committee Of the
District Federation of Women's
Clubs. announces that the organization S
weekly radio program on WRC tomor-
row at IL am. will feature a program
Of Christmas dramatic readings by
Miss Virginia Rand, instructor of dra-
matte art at Maryland University.
CINCE her sensational success on the
- air, ll-year r-old Mary Small, N B
c. star, has moved with her mother
and younger brother from Baltimore to
New York. Between broadcasts and re-
hearSalS, Mary attends private school.