The Western news. [volume] (Libby, Mont.) 1933-current, 1933-08-31
ROADSIDE
MARKETING
ADVERTISING PRINTING

De small classified space. the value OF
advertising printing as foIlow-up to
newspaper publicity should not be
overlooked.
Cards, folders, dodgers, blotters, la.
oels. stickers. food charts, recipes and
other such material tie In very well
with newspaper advertising, to say
nothing OF helping TO make new Gus.
toners which come from the recon-
mendation of satisfied buyers.
| The kind of printed material to use
depends upon the market, what is sold
and where 1t Is located. In the past
lew years operators of roadside and
farm markets which are off the main
highway or bit difficult to find, are
including maps In their printing and
advertising to guide prospective Gus
toners.
Recipes are we'll liked. In fact, d.
rections on cooking will help sales,
especially OF new crops. When broc-
coll first made Its appearance on the
roadside market which we patr0nize,
my wife didn't know how to cook 1t.
The farmer told her. And Italian
squash makes delicious dish when
stuffed with meat. 1t, too, was pre-
pared according to the advice of the
vegetable grower. A poultry farmer
VINO sells dressed chicken direct
wishes he could obtain recipes which
would guide his. customers. He adyo-
Gates different weights and ages for
certain purposes-that Is, roasting,
steWing, etc, but when housewives do
not follow directions and don't get the
desired results, they often blame the
| chicken.
One OF the best pieces OF printed
advertising | have seen is so-called
health chart 1t was used by road
side market owners In Cook county,
Illinois. The heading: For Those
Who Are Healthy and Those Who
Would Like to Be-" The chart, made
up of three columns, listed the min.
erals and vitamins essential to body
health, told their effect on the system,
and then listed the fruits, vegetables,
eggs, nuts and other farm produce In
which they were contained.
The chart attracted an unusual
amount of interest Doctors comment
ed upon 1t as being fine thing to
place In the hands of consumers. Not
one piece of this literature, which was
available In racks hung In front ct
the markets, was thrown away after
first glance.
In Essex county, New Jersey, where
roadside markets are grouped tn an
association, County Agent X. A. Har-
man helped the farmers draw up a
series of four advertising cards. On
the front side Of each card, which
measured 3A by 5la inches, was
picture OF the association sign or EN-
blem which was on display before all
member markets. Fresh Farm Prod
ucts,' In large heavy type, was the
display line On the first card The
second line said Quality Goods-Hon-
estly Packed" Below was sufficient
room to stamp In the name and address
OF each member. On the reverse side
was a little history of the organlza-
ton telling what It meant to both
consumer and farmer. alike.
All of the four cards. were sea-
sonai. The second card had Fresh
Vegetables" In large letters on the
front side, with recipes for canning
tomato juice, making tomato cocktail.
santad tomatoes, stuffed tomato salad
and some information on home can
ming In general. No. 8 card stressed
sweet corn, with recipes and the last
OF the series was devoted to Fresh
Candled Eggs"-day old eggs The val
lie OF fresh eggs produced by chickens
fed balanced rations OF feeds rich In
yitamins and minerals. and their value
in feeding babies and adults as well,
was stressed. Recipes on various egg
dishes fill the back side of the card.
The cards did fine Job of adver-
tising," said County Agent Hartman
They carried the message Of the as
ISOLATION and have made customers for
the roadside markets displaying the
association sign. 1t was nothing I'M
usual for customers to ask for several
OF each card Presumably they keep
set for reference and pass out the
others to friends and nelghbors."
Printed paper bags are now regard
ed as fine advertising-an cheap, too,
since the printing costs little extra Ii
done at the time the sacks are ordered.
John Haley of Centre Grofon, Conn.
relates the story of woman telling
her friend that she had been In the
country buying vegetables from d
farmer. only to have the friend de-
clare she bought from dealer, point
Ing out that producer-owned roadside
markets In that section used bags on
which their names and addresses were
printed.
Package inserts are good advertis-
Ing, especially IL they carry messages
ON future crops. Tales of new machin-
cry or equipment which produce better
fruits or vegetables, mid In making for
better quality or cheaper production.
The more honey and friendly these
messages, the better. Customers real