The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1933-08-17
Editorial

Every community IS the victim
From time to time. Of !coupon trade
promoting deals, free offers and pro-
motions. In a few cases real benefit
10 done both the firms taking part
and the city but in nine of ten in
stances the promoter; skins the
cream and leaves for new fields be-
fore the merchants realize how badly
they have been taken in.
N. r. A. codes adopted to date in
'dicate that great many Of the kinks
by which competition took the profit
out of business are being ironed out.
Special inducements, free and cut
rate offers and below cost work is
being eliminated. More modern meth
DDS than the old price cutting system
of getting business will necessarily
be adopted. Quality and service will
be selling points again.
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The partisan attack launched by
Senator Schall against the presidents
program may be compared with the
snowballs thrown by a small boy at
his school teacher. They annoy the
teacher and amuse the .public-but
they can hardly be taken more seri-
ously. Senator Schall apparently
wishes to be on record as opposing
the administration. For that at least
we are thankful. It is 50 seldom that
the senator takes stand.
You see them on streets and high
ways every day-motorists who take
chances.
You see them turning corners at
high speeds. Or stealing another
cars right of way. Or passing on
hills and curves. Or driving on the
wrong side of the road. Or cutting
in and out of thick traffic. Or COM
ing roaring into intersections and
road functions without looking to
either side. Or operating at speeds
which are obviously higher than are
safe under driving conditions of the
moment. And, every once in while,
you see such motorist cause an ac-
cident. Perhaps there is little dam
age done. Or perhaps a life is lost
and valuable property is needlessly
destroyed.
The reckless motorist comprises
ten per cent or less of the driving
population. But he causes 90 per
cent of the accidents. If the reckless
drivers simply injured each other it
wouldn't be particularly important to
the rest of US. But they seldom do
that-they MAIN and kill the careful,
the competent, the prudent. And you
never know who's going to be next.
This year about 10000 people are
going to be killed because someone
was careless, reckless, discourteous.
Not one of a thousand of those
deaths is really due to an unavoid-
able accident-an occurrence which
is amost as rare as the dodo. They
can all be prevented. And they will
be when there is a concerted public
drive against those who make places
of carnage out of public highways.
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Why have butter and egg prices
remained at mid-depression prices
while grains have doubled and trebled
in price and hogs, cattle and sheep
have made moderate gains? This
question has been asked by every
farmer and not few business men
and it is a serious one in sections of
Minnesota such as Redwood county
where butter and poultry provide
much of the farm income.
The sale of oleomargarine has in
creased 100000 pounds since jan
uary 1. In the same period, butter
sales have fallen off 25,000,000
pounds. The surplus of butter Aug
ust 1, 1882 was 110,247,000 pounds
while the surplus on the same date
this year was 10000, 900 pounds
an increase of 40,660,000 pounds.
Quantities of cheese, eggs, frozen
eggs and poultry in storage show in
creases in the same period. All are
above the five year averages OF
amounts in storage at this time.
This is obviously the answer to the
low price question. The solution is
salesmanship away from home and
common sense at home. In the big
cities the public must be educated to
the superior qualities Of butter and
eggs. Campaigns begun several years
ago must be renewed. Small town
and country consumers must be i'm
pressed with the fact that use Of
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