Red Lodge daily news combined with Carbon County news., 1933-09-27
ROADSIDE
By I. ]. Delohery
ADVERTISING MOVES
SURPLUS
ACRES OF STRAWBERRIES

cnoice sorts from four whole acre
VIII be offered the patrons o
watts Waysids market. from abou
June l8 to July 10.
Modern Irrigation equipment give
assurance of large luscious berries
An adequate force tnsures careful
picking In prime condition. Within
an hour. while they yet retain tn
delicious aroma and wonderful fla
vor OF Gods best berry at Its best
they will be available at
WATTS wAYsIDE MARKET
Midway Between Altoona and
Tyrone.
A MONTH before strawberrie,
were ripe for picking. Gilber
A. Watts Inserted this display ad
vertising In local newspapers. sew
era times q week. 1t clicked. Gus
toners began to Inquire about Der
ries. interest gradually working VI
as picking time approached. Watts
sold out without trouble. Adver
Using made the market.
Realizing that practically all OF
The things they use on the farm and
In their homes are sold through ad
vertislng In the papers they read
farmers Hiio sell direct tn the con
runier have taken a page from the
merchandising experience of man
~ufacturers and are buying adyertis
Ing in local papers.
Publicity In local newspapers has
proven itself a paying investment
not only In moving crops In season
but In getting rid of SURPRISES al
reasonable prices. building demand
before harvest and even starting n
direct selling business. A surve,
of almost 1000 roadside markets In
Ohio indicates that the most sue
cessful operators advertised contin
ously, discovering that constant pub
liclty. even though small copy, was
better than spasmodic splurges, un
less In the case of a sale.
A Michigan farmer. doubtful about
selling a field of beets because OF
the late season. advertised a week
end sale In his local and adjoining
town newspapers. He put the beets
up nicely, topping the colored
trimmed baskets and using big price
tags. He sold out within a few
hours. people who took advantage
of the bargain also buying other
products so that he really made n
good profit for the day.
His advertising didn't cost him
anything. True. he paid out one
but the resulting sales which other
wise might not have been made or
the lower prices he would have to
Ii he sold wholesale, left him
with a substantial margin.
THE advertising package and
price tag" so the pleased farmer
did a very good Job. 1t
surely lifted a burden off my mind
and gave me a real profit"
Timely advertising pays big dlvI.
dends. 1t will bring customers out
to the roadside market or farm at
opening of the season. II will
jaded appetites for Ger.
tain crops even when the supply is
general and plentiful. because fresh
harvested fruits or vegetables al
are enticing. Advertising will
move SURPRISES even without price
discount and, as Mr.. Watts found.
create a demand In advance of
tinfe.
Around Fort Wayne, Ind, George
Sweet Is known as the celery
He. specializes In celery
,ut he grows a full line of vege
and some small fruits. He
tells to retailers. but gets profitable
,rices because he advertises locally
has won q reputation for
Sweets products that makes them
n demand regardless of the regular
Retailers, as n result, are
lad to buy OF him.
Several years ago when he grew
corn squash for the first time the
adorable season brought about a
Jumper yield generally. Sensing low
'rices. Sweet got busy with his To-
al newspaper advertising and
a colOred sticker on each
ruit which bore this couplet:
"Cut me In half, serve me well.
Bake and serve me in the shell.
SWEETS ACORN SQUASH"
His squash moved at 81 a bushel
the oversupply, and later,
7hen prices dropped as low as 40
ents, retailers were offering him
1.25 a bushel. But he had sold out.
"Mrs. Sweet Is our copy writer.
he has a fair for the job. Here.
Dr. Instance. Is our advertising for
.arrots: II
wEET's HOMEGROWN CARROTS
These carrots are snappy and ?
weet.
They contain the valuable min
salts that are essential to your
God health.
They are pleasant to eat, either
aw or cooked.
They are in ample supply at all
God grocers and very moderate in
rice.
Request Sweets Homegrown Car
BITS at your ~grocer's.
This copy. several inches deep.