The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1933-08-29

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Society Reporter Of Air
Mrs. Atkins shares her role of
wife and mother with her career as
the Society Reporter of the Air"
for radio station WFBM. A simple
task. you would say. for one bern
to society, for one who had studied
at fashionable school, travelled
abroad in diplomatic ranks and
bowed at English court.
Mrs. Atkins, naturally quick at
repartee and possessing a pleasantly
modulated voice, did find it easy to
stand before the microphone and
chat about the "doings" of society.
Her experiences while visiting her
aunt, Mrs John w. Davis, wife of
the former ambassador to England,
did give her a cosmopolitan point
of view, of advantage in interpreta-
ton of events and situations.
Her audiences enjoyed the Sin
side" observations of the reporter,
with a birthright of social promi-
hence. They liked neutrality-suspicious.
of trivial incidents, but so human
in their appeal She made an ex-
citing incident of a young couple
careening down the street on mo-
torcycle, the girl with an empty
milk bottle in her hand.
Lifts Listeners Hearts
CT. -l;l,.st ,,,o-o1;7o L,,t .t,o d;d
lift hearts a little with her cheerful
Interpretation of their happiness
over such a simple thing. House
wives relieved the monotony of a
mornings routine with restful
quarter hour of listening in" They
sent Junior off to school, relaxed,
and turned on the radio at 12:45.
When Mrs. Atkins started in
December, 1881. she simply chatted
about who was where, what so-and-
SO wore, and where she was going.
She soon realized more significant
possibilities. Her inherently inquir-
ing mind told her that other women
would like to know more about more
consequential things. Her chats be-
came enlightening resumes Of Town
Hall lectures, League of Women
Voters study programs, book re-
views. and other cultural and edu-
cational happenings in the city.
Audience Grows Rapidly
Her audience has grown with the
widening of the programs scope.
Women who haven't managed their
lives to include time for outside in
terests welcome her observations.
Her apt expression is not the least
among the attractions of the broad
cast.
Her interpretations of the things
she reads and hears, her discrim-
mating sitting of information. and
her brightness of outlook are invit-
ing an increasing number of fol-
lowers.
The discussions of the hour are
interspersed with bits of advertising,
which first were obtained by the adj
vertising company. Now Mrs. Atkins
has assumed the responsibility of
selling the advertising herself. De-
spite the fact she had had no pro-
fessional experience. she undertook
this new obligation with hopeful an
ticipation.
Business Sense Keen
She had learned something in
the way of management as the first
chairman of the Junior League
shop. She knew something about
approach and methods from as
sisting her mother. Mrs. Philemon
Watson. at intervals, in her Brown
Barn shop.
1t is not surprising that Mrs. At
kins possesses such a keen business
sense with a mother who chose to
convert her mother-in-law's car
rage house into successful shop
for women.
During the season of her broad
cast. each day finds Mrs. Atkins
fastening from one lecture to an
other, to concerts and art exhibits.
TO libraries and business men, who
have to be convinced of their need
to be advertised.
The days never lose their fas-