Evening star., 1933-07-16
Gowns Created to Suit
Different Qualities

'Dress as you please Choose what Is
becoming to you" I know quite well
that II women do that they will be
smart and they will be individual.
myself wouldn't dream OF wearing
a costume because it was the fashion
When design dresses for myself I
design what like. Often I design
dresses for a mood It Is early Fall,
the leaves in the Bois are just begin
ming to turn, there Is a crispness in the
air think Of myself tramping along
my head in the air, gay little song
on my lips. want something very
dashing. very expressive of my mood
Perhaps I design a sports costume in
deep wine color. 1t harmonizes with
the tones Of the falling leaves. 1t
makes me feel that I belong to the
great outdoors. Perhaps there is a gay
little hat to accompany it. That makes
me happy-putS me in tune with the
Autumn scene.
American women are so individual
and they are all beautiful. They have
ldulSu tllcI DOOlcS uIllil tIlcy dIc
1.-the and strong. 1t Is a joy to watch
street She is so tall. so full of the
JOY Of living. We, In France. are not
so beautiful. We have never become
the adopts In sport that you have,
although our young women are begin
ming to play at golf and tennis. But,
although we are not beautiful or ath-
letic. we have been taught from baby
hood to cultivate charm. The tiniest
French girl learns how to be charm
ing. She learns that 1t Is an asset
that will serve her through life.
YOU American women sometimes
forget the importance Of charm.
You forget that the charming. gra-
cious woman often has greater success
than the beautiful woman without
charm. urge you to choose clothes
that enhance your charm. OF course,
I am very partial to the soft. lovely
feminine things Men like feminine
garments; they are willing to play with
women on the golf course or at tennis,
but there comes an hour when they
long for the mystery and loveliness
that are inseparable from soft. beauti-
full gowns. Women, am sure realize
the charm Of this sort of thing and,
however busy they may be during the
day, there comes q time when they
are happy to lay aside the practical
frocks for something that is alluring
and exquisite.
I want every woman to dress 80 that
she will be charming. You know what
colors. what lines. express femininity
for you. Colors that make your eyes
brighter. your skin more luminous, your
hair more lustrous-those are the colors
you should choose. What does it mat
ter If fashion says that blue is FASH
ionable this season2 If green or brown
is your most f1attering color, then by
all means choose 1t. Don't be afraid
to be yourself. Don't be afraid to
choose the style that fatters you.
These are Frenchwomen-many Of
them-who have frock after frock
made on the same lines. They make
few changes, Of course, as q con-
cession to the mode. Their skirts may
be longer, or shorter; waistlines may
be raised or lowered. But the essen
tial lines. the lines that make the
model becoming, are retained. Every
one knows that certain styles are be-
coming. 1t may be a big bow tied
under the chin which does the trick;
1t may be graceful of1-shoulder ef-
feet. The fashion conscious woman
has discovered what these details do
for her and she Incorporates them
again and again in her costumes.
4
A MEXICAN women have always COM
planned to me that their husbands
were not interested In clothes. Per-
haps that Is because women have so
often been more interested in follow
ing the fashion than in creating beau
tiful costumes. am sure that any
woman who dresses to please herself
will soon find that the men she knows
are pleased with her. They may not
always know just how she has secured
her effect, but they will be aware Of
her gractouSneSS and charm.
It doesn't matter how old or young
woman is. In France some Of the
most beautifully dressed women are
above 40. And they are not only
beautifully dressed-they are beautiful
because they have learned how to ex-
press their own moods and feelings in
their costumes.
think 1t is a mistake to design
clothes only for the young girl. She
is lovely in whatever she wears. But
often she lacks tho discrimination ard
the elegance of the older woman. In
deed, think it is only in rare cases
that one can apply the word elegant
to the young girl. It Is almost always
a word which we apply to the woman
Of IS or 40. It signifies that she has
costume with exquisite taste.
(Convfi1bk. 1QaAl