The midland journal. (Rising Sun, Md.) 1885-1947, 1933-08-04
THE CAMPAIGN FOR PROS
PERITY
Job OF Mobilizing 125,OOO,OOO Peo-
pie Will Be Carried On In
Strict Military Style

D1e Will Be Carried On In
Strict Military Style
Organizing a nation of 125,OOO,-
600 people for prosperity drive is
big job. The Administration has
been busy with it for weeks.
Consider the matter first, statis-
tically. There are 100000 en-
ployers in the United States. Ev-
cry one of them will get copies of
the N. R. A pledge cards to sign.
Right at the outset 7O,0OO,00O
different pieces of printed matter
have to be distributed! These are
now going out Every one of them
features the campaign insignia Of
the blue egale-or blue hawk-no-
body seems quite certain what speci-
es the bird is.
Then the radio! There are 610
radio stations in the country Ev-
cry one of them has been invited to
participate. But that is only the
least part OF the TASK.
Speakers have got to be obtained
for the radio drive. More than
that, speeches have got to he writ
ten. Not speeches for the national
spokesman, of course, delivering 10
or 80 minute talks, but filters" Of
from 800 to 500 words to sandwich
in between regular programs. In
every station several times daily
there is need for supplemental ma
terial of from a few seconds to sew
eral minutes between programs.
Usually this is supplied by piano
player. Now the time will be taken
UP with brief talks on the prosperity
drive. In addition, skits have to be
prepared, and similar material.
Nobody who has a radio is going to
forget the campaign in the next six
weeks.
Then the press has to be supplied
| with material. This country has
seen big private advertising drives
in the past for soaps, breakfast
foods, stove polish and the like.
But this is bigger than all those;
bigger than anything but war time
and it has all to be prepared in
advance! Further it must not cost
Uncle Sam one cent for direct adver-
tisement! How is it done?
For one thing press book con-
tanning 40 advertisements to be un-
derwritten locally has been prepar-
ed. Canned interviews and new
hints that will be disable in any
community will be supplied. Mats
for newspaper advertisements will
be available at "a different distri-
buting stations throughout the
country. Cartoonists will not be
forgotten either. They will be
supplied with hints. All this will
go in addition to the spontaneous
local advertising.
The radio and the press, the thea
ter and the movie will do their part,
but the most intimate, direct contact
of all comes from speakers. In a
campaign of this sort it is not an
easy matter to find speakers who
know just what to say, let alone
how to say it. Extremists, sensa-
tionalists do more harm than good
How to meet this situation? Very
simple; the campaign headquarters
prepares a speakers handbook
This is now all ready. 1t tells all
the facts and detectives of the cam
lpaign. And it contains speeches
too. of various lengths. The -four
minute speaker" can memorize one
of these talks, if he likes, and be
sure that he will give the right ex-
PLANTATION of the effort to restore
prosperity by increasing consumer
buying power, in understandable
terms.
This vast machine for propaganda
will not be operating at full speed
for several weeks. officials say
Meanwhile, local, state and city per
sonnet organizations will be built or
a military basis. There will be q
state chairman for men. and another
for women. named by the governor
| OF course, kilograms TO 1900
civic organizations, of cities over
10000 have already gone out. Ro
tarians and Kiwanians and the like
are enlisting en- mass. In individual
cities, a general" will be elected by
executive committees. He will run
the campaign. He will have q
"lieutenant-general"-a woman-as
lsecond in command. The work