The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1933-04-13
Radio Studies

-HE public may look for fewer obnoxious radio
programs and more desirable ones if the results
of recent interesting studies needed by broad
casting firms.
Apparently the broadcasters, like writers of pub
icity material have been concerned with repeating
the name of the advertiser the advertised product and
their claims for it, that they have forgotten the public
buys radios for entertainment and has right to
expect at least entertainment along with the
propaganda.
In study made by the University of Minnesota,
it was shown that listeners in Minneapolis prefer chain
programs. This is not surprising considering the gen.
era run of programs there News and discussions OF
the VS. are rising in popularity the report showed,
although seven per cent of radio time is spent edu-
cational programs, so per cent for jazz.
While many radio entertainers are well known
and liked most OF them considered poor entertain
ers or are fatty disliked by listeners. Not few
persons reported avoiding products advertised in pro-
grams dspleasng them Crooners losing ground,
it seems
The radio keeps seven per cent of the public away
from church. report shows That has interfered
with home industry is myth Theatres and other
amusement places have suffered Even the smallest
of newspapers have lost revenue to the microphone
From the reports we judge that popular program
does guarantee sales. Mere mention of the spon-
soring firm not affective, too much stress of adver
Using invites turning the DIAL Trade pronounc-
ed over the radio do create lasting impression
like seeing them in print. Even contests which almost
amount to rackets do not always bring results.
Wise indeed is the broadcaster who can stage pro-
gram that will be enjoyed by the majority of listen
ers contain enough advertising to result in sales and
not enough to disgust the public.
81 Per Day
THE attitude of labor leaders who opposed Presi-
dent Roosevelt's demonstration program because
wages set at 81 per day plus board ROOM
and clothing is difficult reconcile with patriotic in
tenton Surely these men informed to what
the government afford to pay and realize that
more men can be given work if the wage is lower.
They should the benefit both to the individuals
and to nation taking these from the streets
where they would certainly become derelcts and plac
ing them where they will be BEAUTIFULLY employed.
Relief funds will be saved large a result to
say moth ng of the need for forward looking plan of
replenishing forests.
Wages like all other overhead must be set accord
ing to ability to pay No nation, state, county, city
school district and corporation individual can
go paying big wages when incomes drop below
operating expenses. For a governing body such at
tempts add to the burden of the taxpayer increasing
the chaos which of losing property for taxes
and by foreclosure. For privately owned firms it de-
lays the return of healthy condition results in
complete ruin.
Quite frequently we hear say "Pm afraid
they'll make mistakes in all this hurry at Washing
ton" Of course they will make mistakes. Anyone
who does things makes them. The point is they
making bold stabs at depression They have it the
run. The biggest anyone can make is knocking.
Join the pushers.