The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1933-11-23

] daily newspaper this week we were struck by
the fact that not one of the major headlines re-
ferret to story Of the northwest Spanish riot
the lead story Lindbergh story (inevtable on dull
morning) several California stories and few accounts
of minor changes of policy in Washington filed the
front page.
Of course the paper wasn't very interesting but
it significant. 1t meant that northwest families
went about living the weekend in an orderly
ner Apparently accidents were fewer than usual no
riots, major Suicides murders, robberies other
acts of violence reported. No politician thought
to say do something startling for publicity purposes
Occasionally weekly finds just such situation
Where week may bring dozen thrilling Stories
the events of the next day may be dull. In such
we feel like printing little apology such this
"Sorry folks we covered everything we could find but
this section of the state peaceful in the last
seven days that haven't thing sensational to Of
fer. The personals here, important ads and
few more of these editorials but that's all there is
in these tent or 12) pages this time"
And when you remark "There isn't anything in the
paper this week." add "for which should be thank
full because the things that go to make fire.
quently mean tragedy to some one"
IN the of considering certain industrial codes
this old question popped up again: "Does advertis-
ing increase cost of doing business and the price
consumers pay for commodities ?"
The answer is emphatcally "no" and the
exactly the amount of overhead for rent, heat
light labor taxes and similar items Suppose without
advertising they each average $1OO in gross receipts
per day.
Now by advertising, at an expense of say S. per
week. one of these merchants increases his average
gross to SIPS per day. At the end of the week he has
taken in $3.50 instead of 5000 at increase in operat
ing expense of only S.. He has increased his profits
without increasing the cost of his goods. The adver
Using is paying for itself.
By consistently advertising perhaps this
store can build its business to say $3.50 per day
average. It is moving greater quantity of goods
It's overhead is not only lower in proportion to the
amount of sales but buys in larger quantities and
can pass the saving to the customer.
1t is the same with highly advertised lines of mer-
chanise. They produced in greater quantities at
lower cost per unit because of the bigger sales The
consumer makes mistake in reading the advertise
ments.
\YIHAsnr are the young people Of today coming
W book of etiquette published in 1850 gravey
young of the peris of the waltz, particu-
larly unmarried women. What shock the author
would have received had he witnessed of the
dances popular in the last decade.
But whether the reformers can take the credit
not, the young people settle down they get
older and in due time preach to their children about
the version of modern youth.
No doubt there is considerable room for improve
ment in every generation and not unfolding the
shortcomings of age any other but there GER
tanly no to despair shake heads and pre-
dict dire outcomes for the lads and asses of today.
They are better educated, fully energetic and as
likely to succeed any of their predecessors.