The Omaha guide., 1933-11-25
The OMAHA GUIDE will put forth its ho4
to bring about the above 2 points with the assiStan.o - =
lean citizenship. y y Amer
APPEAL TO OMAHA
M~ERCHANTS.AND
ADVERTISERS
A VOICE CRYING IN THE WIZ nrp>rrcc

A VOICE CRYING IN THE WILDERNESS
Sir: "NNDHhNESS
80 many times have | been confronted with 49,
statement, We'll we have decided to discontinue - W.
ing in the group papers or weekIios and j. duVerts-
|udlhes, Ine world Heard and the Omaha Rec y tb.+ ~
constrained 20 write protesting in being SO grouped Will
peisonany . uont OBJECT to being grouped with the Week
~ papers OF the various races, if was permitted to oniou
the same classification in the other avenues If own nJoy
nomlc and industrial activities. Allow me To call vonr 4
tentlon, II you please to the difference in the relations tMo
great dal1eS OF America Sustains between nv naon1o ~
the people of all other races. No one will d anv t Ibp+ thu dmu
(Cne dally papers) serves every race, Nation or prol,n If
people. IN a full measure except my race. Reports re DIV
en- Oh tnelr SOCIAL, religious. political, educational. athlete
ucal, all other activities. Their doings and achievements
are proclaimed to the world. The speeches of their crnat
men are quoted and their pictures look at us from tbe
pages OF the da1lles, from the largest cities to the smallest
hamlet. singing the praises Of those whom Won deliobt II
honor. 1t matters not to what race or nation thnv NOV II
long, as long as thay are not of Negro extraction. not even
excepting those Of the other darker races, who have rose
to heights OF eminence. This is as it should he 7 have onIv
the highest respect and the deepest regard for those. who
contributes to this condition. If the dailv papers would
give TO our group the same service, / would neither mr.
muir or complain when the Omaha Guide or any other
Negro weekly paper is grouped with the weeklies of the
'd1fferent white races. Nor would I protest t. Of being 81
find those of other races (white). But as that il not the
case, strenously object to the Omaha Guide, being SO de-
slgnated or grouped. Nav | call your attention to the fact
that a Negro weekly. is the only weekly paper that has a
right to exist. in fact. AS I said before the daily papers
serves the interest of every race and nation with the one
SSO0 anu CidC IL VI liz NOgTO. Ii mdCUerS not what
merltorlOus act a Negro may do, only in a few isolated
cases are we able to have it reported in the daily paper
and then in such a small wav, it will require a microscope
to lind 1T. But where one Of nv group commits a crime.
whole columns Of front page publicity is given. You will
then IN all fairness and justice admit the necessitv of us
maintaining an organ, by which we may proclaim the men
and women OF whom we are Justly proud and our children
may realize that we too have some in our race, who have
the strength and courage to battle on until the clouds Of
prejudice. Injustice and hate have been rolled awav and
standing in the rays of the noon day sun of opportunity
can DockOn us on to a hriChtnr dav IF ochiouoroon+c ooJ
hope, for those who would follow after. AS al. newspapers
are predlcated on advertisement, and as a race. we have
not as yet arisen to the heights necessary to establish for
our group places OF business necessary to satisfy our needs
IN supplying the necessities Of life, we then as newspaper
mixed at the various desks, and at the different Jobs as |
lbeheve we comprise about SO per cent Of the popu-
I 's0!Io4oBJ puB 7o!JJo InOf 5uII9lu9 u9UM III 'podnOLS
men must go to those with whom we spend our money in
found that members OF my race had been so grouped and
search Of that by which we must carry on.
lation in Omaha, with a purchasing power Of approximate
ly SzO,OOO a day. Ut this amount $50 is spent with the
merchants Of your group, you will see by this that the
money spent with the few Negro merchants of which we
boast is practically negligible. AT this period Of our eco
homie development, unfortunately our greatest asset Is
our buying power. May call your attention to the fact,
that the members Of my group are the best working in
Yestment Of all the other races Of like status in America.
We are and have always been the greatest exponent Of the
N. R. A. that ever lived. Long before President Roosevelt
coined the "Buy Now" slogan, we had anticipated him by
here" in America. We have had no relatives in foreign
lands to whom part Of our earnings had to be sent, but as
we have earned our money here, we spent it here, without
stint or restraint. Consequently we feel that as the Omaha
Guide is the mouth piece Of L, 900 Negroes, its representa-
tives should at least get a respectful hearing and q proper
quote Of advertising, which as you know is absolutely es-
to its successful development. 1t would be foolish to
try to make you believe that we do not read the daily pa
how-only so far as the National and local gen
news matter and sports. AS we are not included in
other features connected thereto, it is not necessary for
us to look further, for Negroes the Negro Weeklies are
the best advertising medium obtainable. For that and the
above reasons, we earnestly solicit a fair proportion of
cmmesurate with on buying strength.
Respectfully submitted
/. HARRIS, Advertising Agent of The Omaha Guide.