The daily worker. [volume] (Chicago, Ill.) 1924-1958, 1933-12-07
FLASHES and
CLOSE-UPS
by LENS

IS per cent. Somebody pointedly re-
marked the other day that Rolph no
doubt hangs the following sign on
his door around noon hour: "Out to
lynch. Back at one"
The Maryland censor board has
ordered newsreel concerns to keep
away from scenes of lynchings and
riots. Obviously trying to XIII
two birds with one decision by keep
| ing the film record from movie
audiences and removing an encum-
brance in the way Of the mob.
| During last weeks riots Para
mount newsreel truck was dumped
into a creek where IL still reposes,
n Pathe sound bus was badly dam
aged and a Universal free-Iance
caneramaD had his box taken away
-. Let freedom ring, boys! -.
In Seattle, Washington, you can sit
through (maybe you can, not ID four
hours Of first run films and vaude
for two bits (Orpheum) which brings
up the subject of what exhibitors are
doing to attract q weary, skeptical
public:
Dear Lens:
Since the depression the owners Of
the neighborhood moviehouseS have
been doing everything but stand on
their heads to get larger attendance
at their Showings. First it was the
double feature" Then an added
comedy. Then an extra silly" car
toon and other variations. A cowboy
picture for the kids played an inn
portant part on the program. Many
houses displayed in their lobbies such
articles as gloves, flashlights, combs,
and the lucky number would receive
one of these. Before Thanksgiving a
turkey strutted In a cage in front
of the theatre and the patrons were
assured that the lucky ticketholder
would win the poor bird. Preceding
the so-called Christmas holidays a
tree would be set up with attractive
toys and candies on it and the lucky
child would bring home a beautiful
sleeping doll or teddy bear. Lens,
do you know any such lucky kids?
The dish and glassware racket has
been going on for some time now,
On certain day of the week every
female movie-goer received some sort
of dish. One week It's a cup, the
next it's plate, etc. So that by the
end of 40 weeks you are the proud
owner of a set of dishes. Upon re-
ceipt of bowl one customer re-
marked: whats the good of the
dishes when you have nothing to
put in them?" I therefore suggest,
Lens, that you Immediately launch a
campaign for the distribution of
sandwiches in the theatres. Will the
owners have cause to worry about at
tendance, then2 I ask your So,
yours for a ham sandwich In every
movie lobby,
Comradely.
You can consider the campaign
Launched. C.GB., especially since the
! free distribution OF roliIng- pms and
chamber-pots is strictly forbidden un-
der the exhibitors MIRA. code. These
are tough times, though, and it'll
have to be bitterly fought, we'll
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|
Inc way Paramount, M.G.M', War
ners' FOX Rko' columbia universal
ana lWentletn century are firing
scenarlsts tnese past lew weeks should
MAKE the Blue Vuiture scream Tor
Joyl -.
survey IN Los angeles SHOWS tnat