Evening star., 1932-07-21
FARLEY PUTS BEST
IN BIG CAMPAIGN
Same as Boxing in Handling
Men, Says Democratic
Committee Head.
BY WALTER TRUMBULL.
Special Dispatch to The Star.

Special Dispatch to The Star.
NEW YORK. July 81 (NAN.A).-
James A. Farley, who, as every one
from Maine to California knows. is
both chairman of the State Athletic
Commission and chairman of the Ma
tional Democratic Committee. says that
running a presidential campaign is not
SO different from running boxing.
Each job" declares Big Jim, lis
question of handling men. of capturing
their interest and their loyalty, Of get
ting them to work with you and for
you of trying to help the good ones
along and coming down hard on the
double-croSsers.'
"1n boxing" Farley went on, "your
object is to give the public hard. fair,
honest bouts. and to see that the man
in the crowd gets his moneys worth.
In politics. the idea should be to give
people fair. honest government. and to
see that the taxpayer gets his moneys
WORTH
While Democratic headquarters here
are being put in working order. Farley
Is wheeling around the place like an
electric sweeper. cleaning up an inter-
view about every four minutes, talking
advising. joking with his forces-tall,
cool. dynamic, showing an ability to do
score Of things at once without get
ting nervous or fretful
His very size must be reaSsuring to
his followers and his smile and con-
versation are optimistic.
Shuns Over Confidence.
unless something happens before
November, it's a push-over," he asserts
But We are not going to assume any,
thing. One thing my connection with
boxing has taught me is the fatal result
of Cver-confldenCe. We won't Skimp any
of our road work or gymnasium boxing
Our party" said Big Jim. grinning, will
be trained to the minute"
In room on the seventh floor of
this building, where Democrats go in
and cut in as steady stream as ants at
an ant hill, is the office of one of Big
Jim's close running mates. a man who
might be called Little Lou"
Louis Howe is small man who needs
a haircut, a small man who somehow
gives the impression that he has
tremendous power. a man with the fore
head of thinker, the eyes of an en-
thuslast, and the mouth of fighter.
an impressive. persuasive man whom it
would be easy to follow.
Howe and Farley should work we'll
together. Each has force and intellect.
These two will run Gov. Roosevelt's
campaign.
OF the country where he may be needed,
although his personal headquarters will
be at the Biltmore. Howe will stick
closely to these national headquarters,
until all the shooting is over.
My travelling bills" he says, prob
ably will be the smallest item on any
expense account"
Future for Secretary.
When things are fully organized it
is likely that Miss Durand, Louis
HoTe's secretary. will be a highly
powerful person in Democratic circles.
This authenticated. courteous young
woman will be the BARRIE visitors bear
ing tidings Of great moment will have
to pas. She will be in general charge
OF personnel and with firmness and
diplomacy she will sort the sheep from
tho goats.
I'D on the eighth floor is Charles
Nficholson. director of campaign pub
lcit-. He has bcen committing between
New York and washington. with oc
casicn2l trips to Albany and way sta
tiors It is to his Office that states
men CT the original Bryan type, bear
ing briefcases fat with ideas which are
anything but brief, find their way.
Nicholson listens to them, but. while
under observation, emits no loud cheers.
Even though organization has scarce
ly begun. Democratic headquarters
show little confusion. The machinery
of administration is being set up as
swiftly and efficiently as it might be at
an Army post Of command. There is
q regiment OF women workers with
typewriters. notebooks pencils, ledgers.
nimeographing and debating machines,
and many of this regiment might have
been selected for decorative purposes,
which certainly will not Getract from
the popularity of the ticket.
Posters Are Everywhere.
Posters of Franklin D. Roosevelt are
everywhere, and Mrs. Franklin Roose-
welt. with some of the younger women
of the family and several friends was
in one Of the offices on the seventh
floor The members of this party
looked gay and happy, seemingly get
ting lot of fun out of politics. They
talked with the regular force of stenog-
raphers and clerks.
They are fine" said one of the lat
ter. mo airs, just nice, friendly peo-
pie never saw them before, but
hope they will be around here lot"
Mrs Roosevelt, however. disclaimed