Evening star., 1932-08-14
new ORLEANS BIDS
/ FOR ADDED TRADE
Intensive Campaign Planned
to "TeIl the World"
About City.
Rnecial nisnatch 10 The star.

Special Dispatch to The Star.
NEW ORLEANS, La, August 13
(NANA).-This city is preparing to
develop new business by following the
exact methods Of private concerns, and
modern channels will be used to tell
the world" about this Southern metrop-
oils. A total of 100000 will be spent by
the city's Association of Commerce in a
five-point program which touches on
virtually every phase of the municipal
ity'S life.
Highly trained technicians and bus
iness leaders will have charge of this
program, and they are going ahead
building for prosperity because they
have confidence in the future. Approx
imately $4,000 will be spent in sales
program outside the city to bring new
trade to New Orleans. and the balance
will be used in advertising.
The present plan of the association
Is to spend so per cent of this sum in
developing New Orleans into conven-
ton city and the remainder in improv-
ing port facilities, industry and the do
mestic area.
Tourist Trade Sought.
Approximately $4,000 has been al
lotted to the development of Americas
most interesting city" into the South's
greatest convention cener. This sum
will be spent by the Convention Bureau
and tourist development trip is being
planned for September when represent
ativeS of the bureau will visit 28 cities
in an effort to bring additional tourists
here.
Next in the five-point plan comes the
development of the port which has as
suned new Importance with the COM
pletion of a Federal waterways pro-
gram. A total Of $4,000 will be spent
on this phase of the work with the ma
ior portion being used to study the
movement of various commodities and
to determine why these commodities do
not pass through the port here.
Backed by high-presSure advertising
campaign, representatives Of the Asso-
citation of Commerce will visit key cities
of the Mississippi Valley urging that
shipping be done through New Orleans.
The third objective of the work will
be to attract new industries to New
Orleans and approximately $4,000 will
be spent in an effort to establish direct
contacts with executives Of industrial
groups. Attempts will be made to per-
suade these executives to establish fac
tories in the city and special attention
will be given industries for which New
Orleans is particularly fitted.
Advantages Pointed Out.
To the woodwork manufacturers the
Association of Commerce will point out
that New Orleans is the center of one
of the finest lumber areas In the world;
to chemical concerns the natural re-
sources including gas, oil and numerous
minerals will be poionted out. Food in
ND off
opportunity in the dairy and sea foods
lines, while the attention of pulp and
paper manufacturers, rubber factories
and textile and garment making con-
Germs will be directed to still other fea-
lures. This work began in 1928 and has
proved highly successful, organization
officials say.
In the field Of agriculture an at
tempt to increase the buying power of
farmers in the New Orleans area will
be made, and many thousand dollars
will be spent in this work and in i'm
proving the city marketing facilities
The fifth point in the plan will be to
build good will in the domestic trade
area.
New Orleans is one of the few cities
in the country which has continued
advertising campaigns in the face of
economic stress and officials of the
Association of Commerce feel the con-
tributions of business men making pos
sible continuance of the work are their
finest expression Of confidence In the
city.
Few cities. these officials point out
ects and few have e Combined @ sales saies y work
with advertising.
(Copyright. 1882. by the North American
Newspaper Alliance, Inc)