The Washington times., 1932-01-30
NEW AUBURN Z
ON DISPLAY

The new Auburn 12cylinder
line Of cars and new series of
Straight Fights for 1882, com.
hining features which have never
before been available to the
public, are the result of a seven.
year program, in which more
than $16O0O,0oO has been ex.
pended by the company in engi-
neering and development work.
The values which these cars
offer and their advanced engi-
neering could only have been
made possible by a program Of
pioneering such as has won lead
ership in the industry for Au.
burn and great public acceptance
of its products.
E. L. Cord, president of the
Cord Corporation and the Au-
burn Automobile Company, one
of it's divisions, in reviewing this
program, SalQ:
'Tt is our belief at Auburn
that the policy Of a company
determines its product. While
Auburn and its affiliated COM
panies have developed large
physical properties in the last
seven years still of far greater
Importance than plants, ma
chinery, tools, dies is the
thinking of the men in the
organization.
"ThOse companies in which
the management thinks in
terms of progress and advance.
ments achieve leadership.
"Auburn's policies have never
been those of expediency. The
management has laid out q
definite program which has
been adheard to and the accom-
pIishments of each yea have
been stepping stones toward full
fillment.
'It is our belief that the sue
cess which the public gives to
a manufacturer through accept
ance Of his products brings with
it a definite obligation. That
obligation is to constantly build
better products, giving greater
values at less cost to his Glen
tele. With this obligation al
ways in mind there is a con-
slant endeavOr of the manage
ment of a company and its
wOrkmen and associates to build
superior products.
at was not an accident that
in 1881 Auburn built and sold
more than $50 per cent more
cars than during the previous
year, and upwards of 80 per
cent more than its peak year of
1929, whereas the automobile
industry as a whole in 1881
showed a considerable decrease
in sales.
Tn 1924 it was said that
there was no room for this com
pany, yet each year since that
time there has been a steady in
crease in sales and public &C.
ceptance of its products.
The reason for this is that in
order to get business Auburn
had to give more value, bet
ter engineering and improved
products in every way at less
cost. OF this the public was
mindful.
"Auburn has constantly been
forced to look ahead, to seek
out improvements and advance
ments, to better meet the pub
lies needs and wantS-tO piO.
neer.
"That is why in the siren.
uOus year of 1881 we were
able to fOresee the new COndi.
tons and why our organization
was keyed up to meet them.
"That is why for 1882 Auburn
is able to offer engineering
advancementS with values the
greatest it has ever offered the
public.
Zone example of this Is Dual
Ratio. None but a pioneering
company could make available
to the public an engineering ad-
vancement with such far-reach-
ing effects as this. Auburn
pioneered the Straight,Eight
motor, the frOnt-drive Cord,
the combination of free wheel
ing, silent and constant mesh
gear transmission, and other
engineering imprOve m EN- is
which have been accepted gen.
orally by the industry"
.n