The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1932-04-28
Bakers Seen as New Mar
kets for Minnesota Butter
Farm Leaders Laud Plan Institut-
ed at Rochester; SolOns Wire
Congratulations

Are Minnesota bakers going to
help haul Minnesota dairymen out
of the. morass into which poor
markets have plunged them. How
ard Sanborn, president of the
Rochester, (Minn) Bread Com
pany, believes they can and will.
Holding that bakers could use up a
tremendous quantity Of butter as
shortening in their bread and pas
tries, Mr.. Sanborn is conducting a
drive to replace with butter all
other forms of shortening now
used by commercial bakeries.
AS an example Of what can be done
he says that his own company,
which began making All-Butter
bread on April 1, is now using the
output of 300 cows. The retail price
Of this loaf has not been increased.
, The manufacturing cost Of the
All-Butter loaf will be increased
about four tenths of a cent by the
use of butter, and bakers are not in
position to absorb this additional
expense unless they can increase
greatly increase their sales by turn
ing out the fine All-Butter loaf,
and this additional business should
compensate for the higher cost of
their ingredients, Mr.. Sanborn as
serts. He believes that Minnesota
people will turn eagerly to the ALL
Butter loaf it it is made available
to them and that a lesser amount
of home baking will give the bak-
ers the quantity production they
will need to make the plan success
full.
Seeking to make the All-Butter
bread campaign state wide event,
Mr.. Sanborn urges the cooperation
of all bakers, declaring that the
more bakers that take up the idea
the better the plan will go over and
if we can show justifiable produc-
ton increases it will be an easy
matter to swing other bakers into
line through the American Bakers
Association. About a dozen bakers
in the Rochester trade territory
have adopted the All-Butter bread
plan.
That farmers were quick to see
the advantages in the All-Butter
loaf is testified to by. George w.
Freeman, of Zumbrota, member Of
the executive board of the Mime.
sofa Farm Bureau. A number of
farmers in Goodhue county, who
received circular letters from
Rochester telling Of the All bread
campaign, expressed their enthusi-
asm to Mr.. Freeman and urged
that the Minnesota Farm Bureau
use its publicity channels in recon-
mending the spread of the Ro-
chester idea.
A. ]. Olson, president of the Min
nesota Farm Bureau, believes the
All-Butter bread campaign holds
great promise of good for Mime
sofa dairymen. Congress has not
seen fit to give the American farm
er the American market for dairy
products by putting tariff restict-
ions on the millions of dollars Of
vegetable oils that enter the United
States duty-free each year. Here Is
an opportunity for consumers Of
bread to do for agriculture what
unfriendly eastern interests refuse
to do, the farm leader asserted.
Mr.. Olson's ideas are shared by w.
L. Mott, president of the Minnesota
Implement Dealers association,
who has informed the Minnesota
Farm Bureau that "This campaign
looks to me to be more than an
advertisement for bread. I believe
that If properly put over it has
great possibilities.
United States Senator Shipstead
and most of Minnesota's congress-
men have sent kilograms of con-
gratulations to Mr. Sanborn on his
plan for helping to boost the butter
market.
Were the All-Butter bread cam
paign to achieve nation wide per-
manence, more than five hundred
million pounds of butter would be
used annually for this purpose
alone, Mr.. Sanborn declares. He is
using a considerable amount of
newspaper display advertising to
tell his customers of the All-Butter
plan.
TTERArn WA JT ans mao