The Waterbury Democrat., 1932-05-18
Frosted Foods !. Come to City.
Steve's at zSO South Main + Street Offer New
 Edibles

No doubt you have heard a great deal about the newest modern quick frosted foods, and have be- come so interested, that like many others, you have asked the ques- ton Where can buy these mira .cle foods?" Announcement has been made that starting this week the. famous Birdseye quick frosted foods can be purchased in one of the well known stores in Water bury. Steve's at 2S0 South Main street.
 Frosted foods are not frozen in the sense in which the term has been ordinarily understood in the food market. Descriptive of the ordinary process of freezing, to preserve the article, tho word
 'frosted" has been chosen to indi- cate that there Is a difference. AL though the word "frozen" and frosted" are related, there Is hardly any relation between the functions which they are intended to describe. Anybody can under stand this. and see why ordinary freezing breaks down the natural texture of meats. fish and poultry. while quick-frosting preserves them. The process was invented by q gMassac chusctts scientist, Clar- ence Birdseye, who discovered the idea of quick-frostinE foods while living in Labrador where he spent number of years on a mission for the United States Biological Sur vey. He discovered that a deer was frozen solidly n few minutes after being Killed, and that 1t could only IA aA .Vtt n n al SN n n through q whole in the Ice co,i- geaied in the middle of a flip. As long as meat and fish remained thus frozen they retained their original fresh flavor.
 MT Birdseye found that meats and fish thus frozen were especially delicious after being cooked. The flavor and texture of the foods were unimpaired even after being In q solidly frozen state for several months. 4 4a
 Upon his return from Labrador, MT Birdseye applied these same principals to the quick sfrosting Of perishable foods, and the simple secret is that these foods are sub jectedit to the extreme low tempera- ture of 50 degrees below zero, and frosted so rapidly that their orig. final flavor and freahness Is sealed In and held that way until pur- chased by the consumer and taken home to be herved.
 Because of this revolutionary quick -frosting process the finest
 foods are packed at the timeo of year when they are at their very hest. Seasons of the year have been entirely eliminated. Now you can serve delicious Bluepoint oysters In July if you wish. with perfect safety. or you may have de- jicious fiavorfui raspberries, black-
 berries or strawberries in Decem- Der. Tn fact many of the worlds finest foods at any time of the year. Peas come to you all sheiled. cleaned, and graded---and they are 50 fresh and delicious that they can only be compared to those that might De picked from your own back garden. spinach Is all washed, cleaned of grit and sand--waste eliminated. Meats are all cut n uniform, sixe, fully trimmed go that there is nothing thrown away when the package is opened. Ex- cess bono and fat have been eiim. mated from meats. ana pouury, and bones from fish,. Tn other words you purchase only the food that finally reaches your table to be served. ..t
 Habits of buying will bc changed by the advent of these packaRed foods. Personal visits to the store viii De less important as Birdseye Trosted Foods can be ordered by spccIHcatlons over the telephone with every assurance that you will obaain the very best every time. Quick frosted foods were first in- troduced fin NeM Englahd q year kEo, and New England is the home | of the process, but the whole country is destined to become the