Evening star., 1932-03-27
Enforcement Brings Salts
factory Results in 3-Year
Program Says Roche.
SUPERVISOR NOTES
COOPERATION EFFECTS
General Company Completes Close
to 80 Per Cent of First Years
Quota, Says Official.

Rigid enforcement of the new sign
regulations, District officials disclosed
yesterday, already has accounted for
the removal of nearly 40 per cent OF
all billboards and wall signs, regard
less of their legal status, located in
residential areas or fronting or abutting
public buildings and public parks in
the National Capital.
The work is being done in carrying out
q three-year program embodied in the
regulations, which eventually will rid
the Capital of all disfguring outdoor
advertising in these designated zones.
Forty per cent of all such signs are to
be removed the first year, 80 per cent
in the second year and the remaining
40 per cent will be removed In the third
year.
Inspector Thomas F. Roche, who is
supervising the work, said the General
Outdoor Advertising Company, which
also is engaged in destroying some 130
unauthorized signs, has completed more
than 80 per cent of the first years
quota to be removed from residential
and Shipstead zones. Within COM
paratively short time, he said, the re-
naming boards and wall signs will be
obliterated.
In Different Glasses.
Many of the billboards, it was said,
are included among those on the
authorized" list, established perma-
nently under regulations, while others
are among those previously pronounced
Illegal by District officials. AS in the
case Of these latter boards, the General
Company did not undertake to- carry
out the destructive program without
demurrers, Mr.. Roche said.
In framing the regulations the Dis
trict Sign Committee obtained the as
sent of the various billboard companies
to an agreement under which a three
year period of grace was allowed for
the removal of all signs from residential
and Shipstead zones. Like the agree
ment respecting the unauthorized"
locations, it proved another bone of
were promulgated.
The purpose of the Sign Committee
IN insisting upon the removal of such
boards was to carry out the spirit of
the Shipstead act, and to bring about
the removal OF all unsightly billboards
from areas fronting Federal buildings
under construction and the proposed
Municipal Center.
Allowances are being made in some
cases in the residential sections, 1t was
said, where the boards already serve as
fence, hiding untidy conditions. AS
in such cases involving the "unauthor-
lied" boards now being abandoned for
advertising purposes, these structures
will be converted into fences not more
than feet high and painted over.
Satisfaction Over Work.
Mr.. Roche expressed complete salts
faction with the manner in which the
General company is now undertaking to
carry out this work Of destruction.
THE General company has found out
at last" he said, that the District is
taking the new sign regulations seri-
ously."
The Commission of Fine Arts, which
Is serving the sign law as an advisory
agency Of the Government. passes on
all applications for new signs in So
called Shipstead areas. Although no
new permits are being issued for wall
signs and billboardS Of a commercial
nature, signs covered in other sections
of the regulations are permitted II they
conform to the law.
The Commissioners and the Fine
Arts Commission recently adopted a
policy to ban the future erection of all
projecting signs advertising the prod
uctS or business conducted on the
premises in so-called Shipstead zones.
A billboard Is defined under the regu-
lations as a sign advertising matter
"remote from its origin or point OF
sale" and is consequently covered in an
exclusive section, so as not to be con-
fused with the ordinary store signs.