The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1932-12-08
What Others Think
What Do You Expect From Your Newspaper?

What Do You Expect From Your Newspaper?
What do you expect from your newspaper? Well,
you expect from your newspaper than you do
from any other institution to which you pay
the small of So year.
You expect your newspaper to give you all the
news for So weeks That's what you pay So for, but:
You expect your newspaper to take the lead in
advocating changes for the betterment of the COM
munity
You expect your newspaper to expose graft m
public affairs, to foresta it by publishing itemized ac-
counts of all public moneys spent.
You expect your newspaper to advocate obedience
to the laws of organized society,".
You expect your newspaper to maintain high
standard of morality supporting things that right
and condemning things that wrong.
You expect your newspaper to boost for every
community enterprise devotng column after column
to propaganda supporting the band the baseball team
community celebrations Boy Scouts, high school ath
etics school programs, home talent plays and dozens
of such causes and events.
You expect your paper to boost for good roads
and protect your communitys claim to it's share of
road improvements.
You expect your newspaper to build up confidence
in your home financial institutions and protect home
investors from making unwse investments of surplus
funds warning against fake bond statesmen and other
financial pirates
You expect your newspaper to combat the pedder
nuisance.
You expect your newspaper to establish friendly
with the rural readers to induce them to
make your town their town.
You expect your newspaper to give notice of all
public meetings. public observances conventions, etc.
You expect your newspaper to urge support of
poor relief benefits library drives, Red Cross drives
Christmas Seal drives, Legion and Auxiliary drives
poppy Sales forget-menot Sales havea-heart drives
etc.
You expect your newspaper to publish church
notices, church programs club news, farm bureau m
formation demonstration unit news market news,
weather news, weather forecasts and all doings
of the many semi-public organizations
You expect your newspaper to support every
meritorious organized effort for the cty's good.
And you expect all this for So year.
No, it can't be done for that The money you,
subscriber, pay for this paper. less than
fourth of the cost Of publishing the paper The other
three-fourths must be paid by advertisers
Since the advertisers pay large share of the
expense of publishing newspaper don't you think
you them the duty to patronize them whenever
they offer you equal better values than non-adver
Users?
And you, Mr. Advertiser, don't you think that in
view of the many services which the newspaper per-
forms, for which the newspaper derives compensa-
ton, but which mean more business and more profits
to you the newspaper deserves your advertising bus-
ness? Make your community newspaper medium and
you help build up the community. Send your adver-
Using dollar away from home and you do just what
you wouldn't want others to whom you look for your
business to do. 1t is just important that the ad-
vertsing dollar remain in the community as it is for
the grocery dollar and the clothing dollar and the rest
of the commodity dollars that make Springfield pros
porous, to remain at home-Springfeld Advance Press