The Washington times., 1932-01-30
best ENGINES
/ IN 1882 CARS
At SHOW
BY w. S. KNUDSEN
President and General Manager
Chevrolet Motor Company

Chevrolet Motor Company
I predict, for 1882, automobile
business equal to 1851 or better
Viewed conservatively, the re
placement market alone is suffi-
cient to insure a production equal
to 1881.
With improvement in general
business, which is bound to take
place, any additional demand
VIII find the automobile indus
try eager and able to please and
to serve. The progress generally.
appears to me TO be ahead ot
any other year, because, in 1882.
equal attention has been given
to appearance and performance
In every price field, from the
bottom to the top.
Speed The Goal
Speed, in comfort, has evil
IDENTIFY been in the mind Of all
the engineers. The result is very
pleasing and at the same time
in. step with the trend of the
times, as far as the ottereo
values are concerned. The auto
mobile industry holds a poSltlon
in the public favor which IS
enviable and can be said to have
done itself proudly in catering
to both pocketbOok and taste
Therefore, it seems to me that
we can look the future IN the
face with confidence, and while
perhaps not expecting a 4,OOO'OOO
year. the industry can feel salts
fled that, hateVer car the
public wants, it has available, at
the proper price and with the
proper comfort and performance.
It is remarkable to observe
how the years of association with
the automobile have changed our
viewpoint toward it; from a joke
to a. luxury, to a necessity. very
few people today would have the
courage to argue that we could
get along without automobiles or
with fewer automobiles. The
greatest inspiration which the
industry has is that it is a part
bf every mans or family's eco
romic life and has done it's share
to making them more efficient
and more comfortable.
Must Keep Pace
When we see. in a year like
1881. gasoline consumption above
normal, it becomes evident that
we are dealing with a necessary
implement of the daily life, and
that its uses will be still fur
ther extended in the future as
long as the industry keeps pace
with what the driving public
wants. Even with the readjuSt-
ment of values which 1880 ard
1881 brought in, the industry has
met every demand made upon it,
either by giving the same car at a
lower price or giving more at the
same price. 1 doubt whether any
industry can point to a better
record of progress.
The automobile manufacturer,
therefore, sees clearly his duty
for 1882. He has brought forth
the best he knew of. The result
is pleasing to the public gener-
ally. His industry is an impor-
tant part of the nations indus
trial picture. so he must see the
buying public. point out the ad-
vantageS of his particular prod
uct and induce them to buy,
that commercial and individual
life may be stimulated and the
country'S economic status i'm
proved. Nobody has ever gotten
hurt by being in too many places
when he was, or better still,
wanted to be, busy. The more
ground the individual covers, the
more good he will do, providing
he started out to do good in the
first place. Order and action
win be the slogan for American
business in 1882 and the future,
and the automobile is ready and
willing to help accomplish. this,
which means happiness to many,
and distress to few, if any.