Evening star., 1932-11-13
RISE
AS TO NEW MODELS
Features of impending Autos
Carefully Guarded by
Industry.
BY DAVID ]. WILKIE,
Associated Press Writer.

DETROIT. November 12-Specula-
ton in motor car circles concerning the
1888 models continues to grow as most
! factories whip into shape their plans
for the new model production. Several
of the producers are expected to have
| their new types out early in Decem-
ber, while a few NAV hold them back
| for formal introduction at the New
! York show in January.
Probably ct no time in the industry s
history have the features of impending
new models been so carefully guarded
as at present. Trade authorities give
several reasons for this attitude. chief
! among them being the knowledge all
! producers have that the buying season
of 1888 undoubtedly will see competi-
ton at the highest point in the past
: two decades.
Innovations for ALL
Every new model. of course. will pre-
| sent some innovation that will enable
the sales organizations of each manu-
facturer to claim superiority over COM
pctitors in the came price field What
ever the improvements embrace. the
trad knows that the industry'= leaders
ere laying plars for the greatest SELL
ing campaigns they ever have promoted.
The greatest interest. so far as the
number of potential buyers is con-
cerned. will be centered in the low
priced field, which trade authorities
assert will furnish the greatest part of
the competitive battle ground.
While no inkling has come from the
factories of the various manufacturers,
in a general way the impression pre-
walls that any major mechanical
changes to be made will include altera-
tionS in standard transmissionS. with
probably some further deviations from
present gear shifting devices.
Eliminating Vibration.
Some talk also has been heard Of
variations in recent Improvements in
power plant suspension designed to
further eliminate vibration. and other
wiHe improve riding quality.
Not a few Of the more recent innova-
t!ons in mctorcar design are likely to
be made optional with q number of the
models in the low price groups, with
the difference in cost so slight as to
make them largely matter of personal
preference with the motorist
Several manufacturers are expected
to go in more literally for the type OF
car that rides low on the road and
features deep seats with windShieldS
designed to improve visibility without
adding to the amount of glass In front
of the driver. There will be additions,
also, to the ranks of cars featuring
V-shaped radiators, and probably some
further accentuating the stream line
effect which the designers claim adds
to riding comfort by lessening wind
resistance.
Sales directors and designers alike
say the new models will incorporate
more dollar-value than the industry
ever before has been able to offer in the
various price brackets. Not few OF
the manufacturers have been able to
take advantage of lowered materials
cost in conjunction with the reduced
fabricating and assembling costs that
have been brought about during the
last two years or more.
Major Buying Appeal.
The major appeal to potential buyers
undoubtedly will be made on this
ground-more automobile than ever be-
fore for less money-and this fact will
be emphasized In the national automo-
bile shows when appearing motor
vehicles which, in their day, sold for
several thousand dollars, will be shown
alongside the 1888 models selling for
considerably less than $1,000.
Motorcar manufacturers, who for
many months have been looking far
into the future for the hoped-for up
swing in automobile demand, at the
moment are looking no further than the
January show period From the public
interest in the expositions of new cars
they expect to be able to determine
with fair accuracy what they may hope
for the industry during the year 1888.