Evening star., 1932-11-08
SACRIFICES URGED
FOR CHEST DRIVE
Donations Must Be Sought
on That Basis, Noyes
Tells Solicitors.

NeWbOld NoyeS, campaign chairman
told a group of about 500 members oi
the Group Solicitation Unit in its fina.
pre-campaign meeting at the Raleigh
Hotel last night.
I'VE have the best campaign ma
chinery in the history of the Chest
made up of men of experience. better
equipped to do hard job" Mr.. Noyes
declared The groundwork has been
done and the fanfare of publicity will
burst upon the public of Washington
on Thursday. This will continue
throughout the campaign, awakening
the people of the city to the need OF
carrying on the Chests work another
year. Speakers, newspaper articles ano
advertisements, radio stations ano
theaters have given every manner .ol
pre-campaign cooperation the time
has come now for you, who are actually
to solicit funds for the Chest to catch
the spirit Of the thing.
This is not to be routine matter
burn with the job and If l can't set
fire to some of you l have no business
as chairman Bear this in mind: There
are $4,000 unemployed in Washington
and from four to five thousand de-
pendent families. 1t will be the worst
Winter we've ever seen. The DlStrlct
Commissioners have been told that un-
less something is cone people Will starVe'
Urges Concrete Cases.
In your solicitation get down to con-
crete cases, picture the suffering OF
family There are plenty OF these
cases which will move the subscriber
far more than a recital Of the abstract
phases Of distress, poverty and SUI
fering.
Face your Jobs fervently-preach q
gospel-tell a story-make a plea
The Group Solicitation Unit, first
group of the approximately 5000 work
ers who will solicit Chest funds TINS
year, was given its final instructions last
night by E. C. Graham, president OF
the Chest, by Lloyd B. Wilson, chair
man of the unit, and by five area chair
men. S. Percy Thompson, Ben T. Web
ster, William Montgomery, w. W.
Everett and George o. Vass.
I'VE have more heads of concerns
with us this year, and thereby finer
organization than ever before Mr.. Will
son told the group.
Explaining the daily basis OF giving,
suggested by Mrs; Charles A. Goldsmith
and adopted by the Chest for this cam
paign. Mr.. Wilson pointed out that there
are $4,000 persons to be solicited by
the Group Solicitation Unit. If" he
said. $4,000 of these gave an average
of cents day We would finish the
campaign with more than S500,000-over
our allotment OF course I don't want
any of you to suggest to subscribers that
they limit their subscriptions to 3 cents
a day. But you can see what can be
done by this unit. I expect you to do
the job we'll
Mr. Graham reviewed the history OF
the Chest. from its formation to co-or-
dinate the welfare and relief work,
eliminate duplication of effort and effect
savings in the administrative and fund
raising costs. to the present situation,
which he called an emergency.
This isn't the time he said, Ito
settle the question of whether private
funds or the taxpayers money should
meet the problem of welfare and relief
The mergency is upon us. and we must
do something about it. The Chest faces
a 100000 deficit by January l. We
must face the crisis, and meet 1t. The
time has come not to take our contri-
buttons to the Chest from surplus, but
to make an actual sacrifice in order
that our fellow men and women may
be fed and clothed this Winter.
The area chairmen exhorted their
workers to make the sort of showing
they made last year.
John H. Hanna, president OF the
Capital Traction Co.. who was active in
last years Community Chest, urged the
group to stress the point to their SUBJ
scribers that while employers may be
making less money and employees may
have had salary cuts, they are getting
more in purchasing power in their
money than in many years. Stress that
point and your battle is won.'
The Chest motion picture, which Is
to be used throughout the campaign
was shown the group. 1t is recital
with sound, of the work done by the
Chest, and weaves together an appeal
for money for the Chest with a glimpse
of some of the work that is being done
by the Chest member organizations.
Theaters to Show Film.
This picture will be shown in every
downtown theater in the city during
the campaign and will be seen in most
of the neighborhood houses as a regular
feature of the theater programs.
ElWood Street, director Of the Chest,
explained the use of this years pledge
cards, which provide for a cents or dol
lars per day basis for giving, and gave
workers.
Entertainment at the meeting was
furnished by George O'Connor, who
sang, accompanied by Matt Horn.
All department heads Of the District
government were meeting this after
noon with Mr. Street and Mr. Graham
to work out the plan for solicitation
of employees of the District government
The Chest has abandoned the three
days pay basis of giving which was
used last year and the District has
dropped the Chest pay rolf for this
year, with the campaign being conduct
ed on the daily contribution, pledge
card basis
publicity campaign OF its history this
year according to Joseph D. Radio
Joe" Kaufman, chairman of the Pub
licity Unit
Washington will have Community
Chest literally thundered at it all dur
ing the campaign and during the pre-
campaign publicity program that opens
Thursday. with newspapers, billboards,
theaters and radio cooperating.
Washington will awake next Monday
morning with the appeal of the Chest
designed to meet every eye in the city
many times. There will be an appeal
with the morning milk, with the morn
ing loaf of bread, in the morning news
paper. Inc Chest appeal Will STARE
down at the citizen from the car card
as he goes to work The pedestrian
will see Give us this day our daily
bread" with the picture Of pitiful
little ward of society, on the outside
dashboards of the street cars, on 1900
trucks carrying goods about the city
on $50 large and small billboards
throughout the city. in $50 store win
dows. on 10000 bottles of milk and on
$4,000 loaves of bread. All this will
be in addition to the newspaper and
radio publicity. A total of 10000 posters
will be placed in various parts OF the
city and in the lobbies OF Al buildings,
including the theaters, there will be the
Chest appeal.
Ministers Back Drive.
Resolutions indorsing the activities OF
the Community Chest and pledging the
complete cooperation of their organiza-
tions to the Chest in its forthcoming