Evening star., 1932-07-05
INDUSTRIAL TRADE
PROSPECTS NOTED
Statistics Company Analyses
Outlook in Various Lines
of Business.
Special Dispatch to The star.

NEW YORK, July 5.-Current indi-
cations Of the trend in various divi-
| sions of industry and trade are sum-
married. by the Standard Statistics Co.
OF New York, from its first of July
resume of the outlook for important
lines, as follows:
ACKNOWLEDGEMENTS magazine ad-
vertising to July l was 26.5 per cent
below the similar period of 1881 News
paper lineage is off about 20 per cent.
Agricultural machinery-With grain
prices at new low levels, demand for
farm equipment remains severely re-
stricted and collections are poor.
Manufacturing is at low
level TIE transportation division is
still expanding, but profits are unsatis-
factory
Production in the first
six months of the year was AS per cent
under the 1881 period. Full 1882 out
put Is now estimated at 100000 units,
or 35 per cent under 1881.
Automobile parts-The showing OF
individual concerns will be influenced
TO some extent by the volume of Ford
business allotted them, as Ford's re-
quirements for the second half year
are likely to be increased over the first
six months
Automobile tires-Price cutting and
limited sales volume preclude satisfac-
tory earnings by most producers.
Building-Stabilizat near prevail
ing low levels is about the best that
can be expected during the rest Of the
year.
Chemicals-Price structures in most
divisions Of the trade still display more
firmneSS than those in the majority
OF other industries.
Coal-Anthracite is experiencing an
unusually dull Summer season. Out
put of bituminous was off % per cent
during the first half of the year.
Electrical quipment-Material i'm
provement in sales and profits is un-
likely during the next six months.
Food products-Earnings of makers
of package foods, dairy products, chew
ing gum and speciality bakery products
will be only moderately lower than in
1881.
Leather-The steady recession in
hide prices will necessitate large in
yentory losses.
Machinery-While orders appear TO
be at least temporarily stabilizing, there
Is no assurance that there will be any
improvement during the near term.
Medicines-Returns for the industry
as whole were relatively well main
tanned at level only about 20 per cent
below that of 1881.
Metal containers-The strictly long
range prospects of leading can manu-
facturers remain promising.
Office equipment-Little, if any, i'm
provement in sales volumes is expected
in the second half of the year
Paper-Prof1ts declined close to 80
per cent in the first half of the year.
Petroleum-Current evidence points
to further gradual improvement in the
general oil situation during the remain
der of 1882.
Railroad equipment-A cumulative
backlog Of demand is in the making,
but this probably will not become ef-
fectual within the ensuing six months.
Retail trade-Chain stores are max
ing the best showing, but results in only
few exceptional instances will ap-
proach those of last year.
Sugar-Although prices recently
scored sharp advance they are still
well below those of year ago.
Observation-Disclosures is now expert
encing the full effects of reduced public
purchasing power with consequent
losses to producers and exhibitors.
Tobacco-Demand for cigarettes was
off about Is per cent in the first half
of the year. Cigar consumption is off
20 per cent.
Utilities-Little improvement In reve-
nues OF electric utilities may be looked
for until recovery is definitely under
way. Manufactured gas sales remain
relatively stable. Telephone revenues
will show a downward trend for the
rest of the year. Telegraph and cable
profits will remain small or non-ex-
iStent.