Evening star., 1932-12-19
Valued at S170,000,000.

DR.. Julius Klein, Assistant Secretary
of Commerce, says the Association OF
Toy Manufacturers of the United States
has submitted figures to him showing
that the retail value Of toys sold this
Christmas promises to be about $l70,-
100000.
The rush for toys has been so great,
Or Klein pointed out, that several FAC
tories have been forced to open. More
than 100000 men and women, accord
ing to the Governments chief trade
promoter are now painting dolls faces,
setting up toy wagons, assembling SOL
dier companies and performing tnou-
sand and one acts of skill that go into
creating the world of toys.
In emphasizing this was very good
sign" DR.. Klein said that 80 per cent
of the toys ready to pass over store
counters were manufactured in America,
the other 10 per cent being imported.
However, as a matter of comparison
with the retail valuation OF Santa
Claus wares, James l. Fri, managing
director of the Association Of Toy Man
ufacturers. reports valuation IN 1881
was 5000 Oe0. 900.
retail trade would probably still be
enthusiastic over the prospects OF bus1-
ness amounting to S170,000000 had 1t
not been for census OF manufactures
com pleted by the United States Census
Bureau five weeks ago showing that
even in the boom year of 1929, the
aggregate value of toys, games and
playground equipment manufactured
exclusively in this country was only
S112 621,129.
Depression Is Felt.
The bureau says its census was COM
oleted in November and that a total
of 43l establishments reported the ag-
gregate value of toys, games and play
ground equipment manufactured last
wear amounted to $72, Gal 900, at I. O..
b, factory price, a decrease OF 35 per
cent as compared with figures OF IVY,
the last preceding census year.
No estimate could be obtained at
the Commerce Department as to what
extent, if any, the depression has hurt
the tov industry since the completion
of 1881 census Of manufactures. The
next report will be compiled two years
hence.
The summary for the industries
compiled by the bureau shows there
was a decrease Of % per cent in the
number of establishments since 1929:
and the number Of wage earners 1ell
from 1852 in 1929 to 17,o64 last year.
Paw rolls also diminished from $25,-
974O29 to Sl6,466, 900.
The manufacturers figured their cost
OF materials. containers for products'
fuel and purchased electrical energy
at S27,6O5, 900 last year against S43:-
496.OO0 in 1929 and they valued their
finished products at s68,307,000 against
the 1929 valuation Of Sl03, $4,000 To
the latter figures the manufacturers
added $40. TOP 900 in valuation last year
before the goods moved to the retailers,
and in 1929 the added valuation was
placed at $50, 100000.
Dolls Total 1o,1S4,o0o.
If the valuation Of the contents OF
Santa Claus bag of American-made
toys for this year compares favoraoly
with that of last year, the old man Will
have to distribute from midnight
Christmas eve to the "wee small" hours
of the following morning 10.184,000
dolls valued at s8,810o00, wholesale,
s2,579,0OO for doll parts and SSH, 900
In doll clothes.
To make the doll family contented
he will have to add about 625,000 doll
carriages and carts, valued at approx
mately s2OO0,0OO, to his bag for dis
tribution. In addition he will pack up
mechanical toys, including trains and
airplanes at a wholesale cost Of S5,-
236.00O; wooden toys worth S3.845,0OO;
rubber toy balloons, S2,796, 900; other
rubber toys, s2,175,o00, and china, clay
and composition toys, S523,0W.
Next he will load into the bag cro-
quet sets s263,OOO; structural toy sets,
$976000; stuffed animals, $1,259, 900;
furniture, s1,403,000; kites. s144,000;
,,,ieoa1Iaoao,,c toyc co 11o nm opd rlav.