Evening star., 1932-09-04
|UPSW|NG IN TRADE
SEEN THIS FALL BY
| BUS|NESSLEADERS
Wholesalers, Jobebrs and Re-
tai|ers Plan for Aggressive
Sales Drives.
ADVERTISING CAMPAIGNS
WILL BE STARTED SOON
Banks in Many Parts of Country
Are Showing More Liberal
Credit Policy.
Special Dispatch to The Star.

Special Dispatch to The Star
NEW YORK, September 3.-With
the Autumn merchandising season off,
cially opening next Tuesday, a con-
certed Nationwide sales drive will be
made by manufacturers, wholesalers,
jobbers and retailers to get the ulti-
mate consumer to replenish many out
worn, damaged or out-of-date articles
now in use.
As many factories, mills and plants
close tonight for the last holiday of
the Summer, the sales and merchandis-
ing forces will go into a huddle as
the rank and file of employees enjoy a
brief vacation.
Autumn business, according to the
consensus of business and finance, will
show greater than seasonal improve
ment which will be reflected in major
indices the latter part Of this month.
This rather general belief accounts for
the continued rise in commodities and
securities in the face of disappointing
steel operations. car loadings and elec-
trio power output during August.
Advertising Increased.
The feeling that more than a seasonal
upturn will take place accounts for the
Willingness of mills and factories to
follow the rise of commodities and ex-
plains why retail stores are willing to
pay higher prices and are pressing for
immediate deliveries.
Both the general and specialized ad-
vertising agencies are feeling the effects
of this Nationwide sales drive, because
many corporations that expect to get
the business are advertising or max
ing plans to do so. Banks in many parts
OF the country are extending loans to
aggressive concerns for the purpose of
promoting sales, though the lending in
Stitutions continue to frown on projects
involving new or additional production
facilities, such as plants or factories.
With the exception of one Nation
wide 10-cent chain, virtually all the
companies with far-fung units are now
stressing quality rather than price
thus lessening price competition. per-
mitting more attention to styling and
allowing the merchant some profit
margin.
Leaders in banking and business for
several weeks deprecated the rise in &C.
curities, declaring there was no real
connection between fundamental eco
nomic conditions and the movement of
stocks. which, they insisted, were an
unreliable business index or barometer.
These same persons, however, have now
changed their opinions and. in accord
ance with the well-established Ameri-
can tendency, are buying on a rising
market.
August witnessed complete change
in most of the textile branches. The
rapidity and scope of price advances IN
these and allied lines astonished some
of the younger trade executives.
Lumber Trade Improves.
The various pine chemicals have
turned strong. Soap and paint manu-
facturers take the bulk of rosin and
turpentine, respectively. The former is
up 10 to 90 cents a pound this week
and the latter is up 5 cents gallon
over a week ago.
Higher tin prices caused a half-cent-
a-pound rise in tin salts, largely used
by the silk trade. Firmness of copper
has lifted its various derivatives With
cotton and other agricultural products
pointing higher. growers realize that no
longer can their soil be neglected, TO
they are ordering fertilizers in increas-
ing quantities, which naturally helps
various branches of the chemical in
dustry.
Inauguration Of building repairs and
some revival OF the construction indus
try are helping lumber. atoeks Of which
are low because of curtailed production.
(Copyright, 1922