Evening star., 1932-11-13
ROOSEVELT OWES MUCH
TO FARLEY AND HOWE
Campaign Manager and Confidential
Advisor Will Have Big Part in
Next Administration.
Two men were outstanding in IL

TwO men were outstanding in the
battle to nominate and elect
Franklin d. Roosevelt to the
L presidency. They are James A.
Farley and Louis McHenry
Howe. Both will loom large in the next
administration.
The most conspicuous new national
figure to emerge with the election is
Farley. manager of the Governor
campaign and the real driving power
behind the most cohesive and enthusl-
astic campaign the Democratic party
ever conducted.
In this fight as in ABOUT everything
Mr., Farley ever undertook, his gulolng
principle has been DO it yourself. 1t
is amply illustrated in the fact that
Mr.. Farley is chairman Of the Demo-
cratic National Committee. chaEnlan
O. the Democratic National Campaign
Committee. chairman OF tie Demo-
cratic State Commit &C Of New York.
eX-oH1cio rlemb-r CT thH Democratic
National finance Committee and ex-
of5cio member of the Democratic Ma
tional Executive Finance Committee.
Sustained by Rugged Physique.
Mr.. Farley's physique and enthusi-
asm have enabled him to perform all
those functions with gusto in addition
10 IuIIllIlB OllC Va IAAC bAGSNoe
In New York.
He is big and broad. weighing 2l5
pounds and standing feet in helght.
He has the constitution and physical
power of an army tank, quickened Win
an ineXhaustible nervous energy. he
never dissipates. He does not smoke or
drink His only steady habit Is that
of chewing gum. which he does WIN
the assiduity of and for the same pur-
pose as a base ball ShortStop. he
works from am to 6 pm. then
takes a plunge in the most convenient
pool and after inner is at work again
as late as may be necessary.
Should Mr. Farley retire from poll
tics and take up the most useful service
he could perform for the community
1t would probably be as professor OF
practical psychology in some university.
He has been called super alesman
and the Nations greatest back-slapper'
but he gets things done. The nrSt
thing he did as soon as Gov. Roosevelt
got the nomination was to cali together,
a few at time-thus emphasizing ndl-
vidual importance-every Democratic
leader in the country for campaign con-
ferences. day never passed in the
campaign that Mr.. Farley did not burn
up the long-distance telephone wires
from Maine to California talking to
State leaders.
How're things out there, Bill? Great!
That's bully stuff Keep it upl Give
my regards to Tom. Tell him he's doing
great work. Say, tell Tom to call me
up. I want to talk to him. Come in
A and see me when you get to New
York"
Mr.. Farley maintains a vast corre-
n &pondence to keep up his contacts. Also,
" H. tor, 1na rraotnA titles
&kof various sorts than could be found in
s6urke,s Peerage to confer on State
Hand local leaders all over the country
y We never overlooked a bet in making
n Iaac boys like it."
Paraded for Bryan in 1896.
The Democratic national chairman
eeas born May so, 1888, in the little
saown of Grassy Point. in Rockland
4 County, N. Y. He went to the Stony
Point High School and then to the
I Packard Commercial School, where he
! acquired the rudiments of salesmanshlp
and a preliminary group OF personal
4 friends.
A whirlwind Farley campaign in 1912
{ won him the post of town clerk OF
stony Point, which he occupied for
seven years. In 1919 he was elected
supervisor and in 1928 ASSemblyman
4 from Rocklsnd County. Gov. Smith,
4 adniring his ambition and capacity for
work, appointed him to the State Ath-
4 letic Commission in 1924. One year
n later Mr.. Farley supplanted George E.
n Brewer as chairman of the commission.
This job was all-important Mr..
N Farley had already begun his astound-
\ ing career as correspondent. One
M hundred letters a day, on an average,
N left his office with the familiar green
ii ink Farley autograph affixed to each.
At the same time he was collecting a
NJ following through the wholesale dis
M tribution of complimentary fight tickets
and through his activities as an exalted
ruler and king maker Of the Elks.
For Is years Mr.. Farley was a sales
h man for the United States Gypsum Co
Later he was sales manager of the Uni
N versal Gypsum Co. and soon after
N branched out for himself with James A.
Farley & Co.. which became building
supplies concern. In 1929 Mr. Farley
dominated the citys building supply
distribution by engineering a merger OF
six firms and the formation OF the Gen.
eral Builders Supply Corporation.
With the accumulation of power and
prestige he had lost interest in the
holding of Office. But upon his pro-
motion from the position Of secretary
Ot the state DemOcraLlc COmmlLtee IC
that of chairman in 1890 he threw
himself wholeheartedly into Franklin
d. Roosevelt's drive for the governor
ship.
Living up to his sobriquet, "An Elk
on Tour Mr.. Farley released a torrent
OF back-slapping, political chatting anc
correspondence. His driving bulk car
ried him to victory in the Democratic
convention in June and took him al
over the country during the Summer
and Fall He wss resolved TO stand or
its results and at the conclusion pointed
with pride to the cheapest winning
Campaign in history
Mr. Farley is a fairly capable publit
speaker, expert in conversing on politi
cal and patronage situations every
where and with oVery one, but is yer.
poor story-teller He married Mis-
Elizabeth A. Finnegan Of Haverstraw II