The Waterbury Democrat., 1932-02-02
What constitutes real value In an

What constitutes real value III an
automobile?
II. s. Vance, vice-president In
charge of manufacturing OF the
Studebaker Corporation, offers an
Interesting suggestion on how mo-
florists may determine that ques-
ton. j..
"sound value. to my way OF
thinking, IL merely matter OF re-
ceiving 100 cents worth for every
dollar expended" he said. "But
how can we tell whether we are
actually getting our full moneys
worth?
"By appearance? Surely not; for,
as we all know. appearance can be
VIGOROUSLY deceptive.
by size or weight? No again;
for why should Il popular priced
watch selling for a. few dollars far
exceed size and weight many
other well known makes of time
pieces selling for many times It's
price?
price alone IL certainly no cri-
terion, for, as Professor Einsteln
says, everything Ii relative. and
hence, price must parallel value.
No one manufacturer has any
sleight OF hand or magic that IL
not available to all others. 10 1t ~
only reasonable to suppose that
something beneath the surface
| must be sacrificed In order to sell
u car at Il price which makes 1t
seem a bargain.
again, Just because an autOmo-
bile has IL wheelbase Of 1872 inches.
and weighs, say, 1000 pounds does
| Ia. ~
car or one offering greater value
than Il car with 2 inches shorter
wheelbase or weighing 800 pounds
IL a stronger car, for excess weight
In an automobile il something like
excess weight In man; 1t may
make him look preteptiOus. but 1t
slows down his performance.
| True value In an automobile de-
Ponds primarily on three basic
fundamentals; quality, workman
ship and sound engineering back
ground.
| "Consider these three value fac
tors in relation to Studebaker. on
February 10th. this year, Stude-
baker viii be eighty years old. The
foundation of the business was not
laid on shifting sand. 1t has sue
cessfully weathered the storm of
moro than three quarters of II cen
fury, and to-day finds itself strong
or than ever before. Even In the
relatively brief era OF the automO-
bile, Studcbaker has survived the
passing Of SD6 makers of cars who
began In business, thrived for II
time. then disappeared from the
picture.
"Studebnker's engineering re-
cord IL one of which It IL justly
proud. Its engineering talent has
been responsible for some OF the
most far-reaching developments In
the industry. II has pioneered more
engineering features than perhaps
any other manufacturer. The
soundness OF it's engineering 1udg-
ment is shown In such progressive
advancements az Free Wheeling
with positive gear control. the
popular priced eight, the bnll-bear-
Ing spring shackle, the carbure'
tor silencer, tho full-power mufflei
an well AZ automatic ride control
safety glass throughout at no extra
cost. automatic spark control. auto
matte starting and non-resonant
body design In Its new models
"Studebaker cars are made with
an INFINITE attention. TO no one par.
ticular feature, but To every small
detail that goes TO make UP n sue
cessful whole. Materials used ARE
Of the best. Infinite pains ara TAX en-
to assure quality. Nothing can pass
that IN just good enough. Peffec-
ton alone survives the severe
standards imposed by Studebakei
for the steels. woods and fabrics