The Waterbury Democrat., 1932-04-20

Boston, Aprtl ZO - Twelve ways fin which New England communi- ties can maintain and increase their share in New England's annual $500, 100000 recreational income have been suggested by the RecTe- ational Development Committee Of the New England council, Colonel William A. Barron of Crawford Notch, N. H.. chairman of the conn mittee. announced at Council head quarters here to-day.
 This year it is especially import ant that the- summer visitor be made welcome and his enjoyment facilitated in ever yway," Colonel Barron declared in a statement to community organizations. Empha- sizing the value of the recreational industry to New England, he point ed out that New EngIand's norma. income from this source Is estimat-i ed at $600,000.000 every year.
 Records of 1891 show that the recreational income is much more stable than that from other indus tries under depression conditions, Colonel Barron declared.
 This year the New England Coun ell, through the Recreational De- velopment Committee. is vigorously promoting the development of the recreational industry in a difficult period by launching the first na- tionAl All New England recreatione al advertising campaign ever con. ducted. The council is distributing, free to all inquirers, a booklet en- titled "Your New England-Where to Go, What It Will Cost"
 '.New England communities pro- it from the coming Of vacationists in cash income, taxable wealth, and the sale of products Of farm and factory" Colonel Barron said. "Peo- pie come to New England because they find 1t attractive. It is the bus mess of the individual community to keep 1t so. As guests as well as customers, visitors expect to find New England making an effort to please them."
 The suggestions which the Re- creational Development Committee of the Council has submitted to every New England community fol-
 1. welcome The Visitor: Let the visitor know he is approaching your. community, whether he comes by rail. highway, or air. If the WELCOME sign needs painting. paint 1t or tear it down. Don't have one unless thef community Is prepared to back it up by word and deed.
 2. Give The Visitor A Good Im- pression of Your Community: Paint lin and clean up. Now is the time to modernize homes and buildings. It will provide immediate oppor- tunities for employment.
 .. Be Courteous To The Visitor: He has come here at New Eng lands invitation. It is good bus mess as well as good manners for every citizen of the community to bo polite and cordial. Impress at- tendaits at garages, filling stations and convenience stores with the tm- portance of courtesy = whether . purchase is made or not. Particu- larly impress upon traffic officers that the visitor is handicapped by ignorance of local laws and regu- laAions: that his good will is worth more to the community than any revenue from fines.
 tl. Mako It Easy For The Visitor To Get Where He Wants To Go: Sea that direction signs at the ap- proacheS to the community are Tn rood condition. Provide plenty of flexible markers to indicate the best routes through the community. Plan repair work 50 as to cause min inniim Inconvenience to visitors. A rood information booth well oper- ated will pay for itself quickly in increased business and good will. Encourage local business establish ments to act as volunteer sources of information.
 s. Give The Visitor A Chance To Buy In Your Community: Pro- vide places for the visitor to park his car. Put up signs to tell him how to md them. Encourage mer- chants to stock, feature and dis play merchandise that appeals to recreational visitors.
 6. Treat The Visitor Fairly: The overcharged visitor not only never returns; he warns his 1rienos
 7. Tell The Visitor What He wants To Know: The visitor comes nrepared to be interested in New England's attractions, advantages and products. Tell him about them heip him find what he wants If 1t inf in your community, send him +c srother: your neighbors will do