Vashon Island news-record. [volume] (Vashon, Wash.) 1919-1954, 1932-05-05

w tHe puNkctS Oi fucilic NortnWebt
citizens annually. In addition TO the
basic industries, service enterprises
such rs rail, water, and motor trans
portation, and caring for the tourist
trade, add substantially to the annual
volume OF the regions income.
The Importance Of the Pacific
Northwest In the national economic
scheme is further shown by the fact
that with 2,5 per cent OF the total
population OF the country, this section
cuts over IS per cent Of the lumber.
mines IS per cent Of the copper, pro-
duces nearly rs per cent Of the lead
and about Is per cent Of the zinc. It's
wheat farms grow one-eighth OF the
countrys entire crop, and Its orchards
more than IS per cent Of the COM
mercial apple output and 80 per cent
of the pears. On the Northwest ranges
is per cent OF the wool is produced.
while the coast fishing industry ac-
counts for about per cent OF the
American catch OF fish.
The commercial survey of the Pa
cific Northwest approaches the prob
lens Of profitable marketing In this
region from the standpoint of the
sales manager seeking to lay out q
practical sales program for his pro-
duct.
Part One Of the report deals with
the economic background Of the area,
the numbers and distribution Of popu-
lation, transportation structure, and
major sources of purchasing power.
Part Two breaks up the region into
Its natural marketing areas and de-
scribes the local trading. conditions
which characterize each. The numer-
GUS factors affecting consumer de-
mand, types of retail and wholesale
outlets, and special methods of distri-
button in every city and town of i'm
portance In the entire section are
dealt with In detail.
Special use has been made in these
trading -area analysis of information
from the 1880 census showing tie dis
tribution and changes in population,
agricultural and livestock production,
ETC., and the volume of retail and
wholesale as disclosed by the recently
completed Census Of Distribution.
Other influential trade factors such
as distances between marketing points
and sources and seasonality of local
income are carefully considered in this
report.
OF special Importance to the market
ing executive, 1t is shown, are the wide
differences in geographical character
istics Of the different parts Of the
Pacific Northwest which alter marked
ly the extent and nature of consumer
demand In the different regions
Special characteristics in the nature
of the equipment and materials used
in the operation Of basic industries OF
the Pacific Northwest also make de
sirable knowledge Of local conditions
in making intelligent approach to the
industrial markets of this area.
THE Commercial Survey Of the Pa
cific Northwest" offers a53 pages OF
practical information to the manufac-
turer and distributor who seeks to
cultivate his markets in this region
more efficiently and economically
This report Is the work of Edwin
Bates, special agent of the Domestic
Regional Division of the Bureau Of
Foreign and Domestic Commerce.
| Copies of Commercial Survey Of
the Pacific Northwest" may be obtain.
ed at price of $l,o0 each from the
Seattle office of the Bureau Of Foreign
and Domestic Commerce, 14os Vance
Building.