The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1932-02-27
BY RAYMOND CLAPPER
United Press STAFF Correspondent
(Cnnvrlrhf 1892. hv United Pressl

Unitcu IFttS stan
Copyright. 1882. by United Press
DETROIT, Feb. 27-Henry Ford,
pioneer in mass production of au-
tomobiles, is stalking millions on his
belief that people are ready to buy
real values
Holding this theory, in this, the
third year of the depression, Ford
is ready with his new venture, an
eight-cylinder car, the pride of his
career, and the marketing of a new
four cylinder engine.
Within few days shipping of
final parts will start.
The new models should be on dis
play shortly thereafter.
Ford revealed to me today that
1850 advance orders with depos-
. its were on file up to Feb. "a, and
that three out of four of these we're
Tor the new eight.
Goal Is 100000 Cars
His new four-cylinder engine is
housed in the same kind of body as
the eight.
With his venture into new field
Ford is dealing depression a body
blow in the Dearborn auto area, and
is spreading orders that reach be-
yond that zone into the territory of
the supply dealers.
His goal this year is 100000 cars.
If he reaches it his wages alone
with amount TO $19800O,00O. He
has 10000 men at work now. There
is more unemployment in Dear
born. probably 100000 will be
working by June.
Millions will be spent with the
5000 firms that supply parts and
accessories.
Ford was as eager as small boy
with a new electric train when he
showed the United Press CORE
spondent his shining new chal-
1enges to the depression. We walked
through the laboratory at Dearborn
and slipped in behind a screened-o off
Corne.
Appearance Vastly Changed
They're apt to get mad at me
for coming in here" Ford said,
grinning as though he we're getting
into his mothers cookie jar.
ID one WHO rode the old Model
over many bumpy miles, the six
lew cars in view seemed to be the
sWer to a motorists dream. The
old familiar sign was the trade
mark. The body is Streamlined,
with slanting windshield, and "
shaped radiator with rounded
crown in body color.
The bodies are longer, wider and
lower. The cars have free whe, ling.
The ignition key has been switc ed
to the steering post, and the gasO-
line tank to the rear. Wheels are
larger, with heavier tires and bigger
hub caps.
These cars are so different in APP
pearance that Ford has been driv-
ing them over country roads I'M
detected by Disgusting them slightly
with old truck radiators and con-
cealing the trademarks.
They will get up to eighty miles
and are built to run sixty-flve and
seventy milo which is fast enough
for any Ford sad. 1.-The gas
consump N of the eight is APP
proximately the same as that for
the four. We get this economy of
operation in the eight by reducing
all forms of friction to a minimum.
Financing to Be Same
Ford was asked whether because
OF the depression he would devise
some new method of longer time
payments.
we plan no new method of
financing" he replied. IT don't see
that the standard installment plan
which we use needs to be modified
because of the business situation.
If you produce real value. people
will buy. That's what they are
waiting for.
I'VE expect to start shipping final
parts in four or five days. The new
models should be available for dis
play very soon after that. We al
-ScAt OOsNOO hOO4CS uU.
Our immediate objective will be
5000 cars a day."
Ford intends to stay on the five
day week.
Our car would have been out
six weeks ago if it had not been
Tor Sunday work." he said. Some
OF our men became overzealous and
worked on Sunday. The result was
that we spent most of the follow
Ing week correcting their mistakes.
New Tools Necessary
Sunday work never pays. Finally
we stopped it. I never believed in
it. Well, since then we have been
coming along fine, and we're prac-
tically ready to start"
Production of the old model
stopped just before the first of the
year. Thousands of dollars worth of
new tools have to be made and
shipped to dealers so they can serv-
ice the new models.
Ford may have to help finance
some weakers dealers. He always
has insisted on cash on delivery and
in the main will continue to do so,
on the theory that if he has good
value that will sell. lers can get
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