Evening star. [volume] (Washington, D.C.) 1854-1972, 1932-03-20

TIE uldlc VI Vic SPCClCS ID IlOt
alone in his prediction for
sports broadcasts. Women
like them, too-almost as
well as they like good music and
talks about menus, recipes, child
care, health and education on the
radio. What women dislike most
on the air is to hear other women,
either delivering long talks or
announcements.
These are among the conclu-
sions in a thesis covering sur
vey of 900 housewives in 102 cities
in 81 States, prepared by Halsey
D. Kellogg and Abner Gwalfers
of the Wharton School of Finance
of the University of Pennsyl-
vania. Most of the housewives,
who were personally interviewed,
It was found, keep their radios
turned on while working about
the house, sewing, reading, etc.
Only a handful, except during
the evening hours, really give
their complete attention to radio.
I'm general" says the reports
summary, "the housewives seem
to be satisfied with the present
methods of broadcasting, tor ~
per cent failed to answer tnat
part of the QUESTIONABLE which
deals with objections to pro-
grams. However, this may mean
that the housewives are educated
to the acceptance of programs IN
their present form and DO not
racoonize that the elimination OF
certain parts and customs mlght
greatly improve the present pro-
grams. $1,000
"The chief objections stated
are: Women talking and enter
tanning, and, second, TOO muCh
advertising. Seven and t1ve-tenthS
agreed on the first, while two ana
seven-tenths made the second oo-
lection. Too much jazz and TOO
much talking were the only other
objections of any Importance. In
general, the percentage OF women
yoicing objections was too low 10
warrant any major conclusions as
to changes which should be mace
In programs"
Asked what programs they
would like to hear that are not
now being broadcast, there was
also "a state of apathy toward
program possibilities" But there
were requests for good music at
all times, drama during the att
ernoon and evening, more jazz in
the morning and some sports in
the afternoon.
About SO per cent of those re-
plying stated they had been bene-
fitted by radio programs, the
services they appreciated most
being menus, recipes, child care,
health and educational. Good
music in the morning, afternoon
and night was preponderantly pop
ular. Organ music also was pop
ular, and good percentage ike
dance music in the mornings.
Many wanted more plays in the
afternoons and evenings. One
woman stated that her pet peeve"
was woman politicians on the air
and another said she disliked
Rudy Vallee.
WHO owns American broadcast
w ing? This question, long the
basis of many cries against trust"
ard monopoly" of the air, is
brought up again with the an
nouncement Of certain changes in
the broadcast lineup and a de-
mand by labor, which has long
sought a clear channel for the
Chicago Federation of Labor'S
station, VIGIL, that no single Or
ganization be licensed to use more
than one clear or exclusive chan
mel.
The labor proposal obviously Is
aimed at the N. B. G. and G. B. S.
networks, both of which in recent
years have acquired a number OF
stations of their own to assure
full outlets for chain programs.
OF the 615 stations in the United
States, 178 subscribe to network
programs; most of them, being
independently owned, accept or
reject whatever programs they
please under their agreements
with the networks.
N. B. c., which is 100 per cent
subsidiary of Radio Corporation
of America, which, in turn, is con-
trolled by General Electric and
Westinghouse, has 81 stations in
its two basic and several supple
mentary nets. The network owns
outright Stations WEAF and
WIZ, New York; WENR, Chicago;
WTAM, Cleveland, and WRC,
Washington, all but WRC on clear
channels. Recently it acquired
by purchase the majority stock
of KYA, San Francisco; KEX,
Portland; KJR, Seattle, and KGA,
Spokane.
In addition, the N. B. C. owns
one-half interest in WMAQ, Chi
cago, and manages and operates
for General Electric Stations KGO,
Oakland, Calf, and KOA, Den
yer. Reports that it is also taking
over the three Westinghouse sta
tions-KDKA, Pittsburgh; WBZ-
WBZA, Boston Springfeld, and
KYW, Chicago-are denied by
Westinghouse officials, who say
that the arrangement is simply
that those stations shall subscribe
to more chain programs.
G. B. S., until a week ago, was
SO per cent owned by the private
group headed by William s. Paley,
its youthful president, and so per
cent by the Paramount Publix
Corporation. But the Paley group
has purchased the Paramount
holdings in association with GER
tain New York banking houses,
with which Herbert Bayard Swope,
former editor of the New York
World, is identified. The deal was
said to involve $5,200,000. Swope
will go on the Columbia board and
possibly participate in its manage
ment, and some Of the stock may
be offered to the networks en-
OlOyeS