The Waterbury Democrat. [volume] (Waterbury, Conn.) 1917-1946, 1932-02-27
Henry Ford to
Stake Millions
CONTINUED from Page ~

career and the marketing of g
new four-cylinder engine within q
few days shipping of final parts
will start.
The new models should be or
display shortly thereafter.
Ford revealed to me to-day thai
1850 advance orders with depos.
it's were on file up to the oath, and
that three out of four of these
were for the new eight.
His new four cylinder engine is
housed in the same kind of body
as the eight.
With his venture into new field
Ford Is dealing depression a body
blow in the Dearborn auto area
and is spreading orders that reach
beyond that zone into the terri
tory of the supply dealers.
His goal this year is 100000
cars.
If he reaches it. his wages alone
will amount to $198,000,0O0. He
has 10000 men at work now
There is no more unemployment
in Dearborn. Probably a 100000
will be working by June.
Millions will be spent with the
$500 firms that supply parts and
accessories.
Ford was as eager as a small
boy with a new electric train wher
he showed the United Press cor.
respondent his shining new chal-
lenges to the depression.
We walked through the labora-
tory at Dearborn and slipped In
behind a screened off corner.
They're apt to get mad at me
for coming in here" Ford said
grinning as though he were get.
ting into his mothers cookie jar
To one who rode the old mode
r. over many bunny miles. the
six new cars in view seemed like
a motorists paradise. The only
familiar sign was the trademark
The body is streamlined, with
slanting windshield, and V-shaped
radiator with rounded crown ir
body colors. The bodies are longer
winder and lower. The cars have
free wheeling. The ignition key
has been switched to the steering
post, and the gasoline tank to the
rear. Wheels are larger with
heavier tires and bigger hub caps
These cars are so different ir
appearance that Ford has beer
driving them over country roads
Undecided by Disgusting them
slightly with old truck radiators
and concealing the trademarks.
"They will get up to 80 miles
and are built to run at IS and 70
miles which is fast enough for any
car" Ford said. 1.-THE gas con-
sumption of the eight is approx
imately the same as that for the
four. We get this economy OF
operation in the eight by reducing
all form of friction to minimum
Ford was asked whether because
Of the depression he would devise
some new method of longeE time
payments.
1--WE plan no new method OF
financing" he replied. II dom
see that the standard installment
plan which we use needs to be
modified because of the bushes.
situation. If you produce rea
value people will buy. That's what
they are waiting for.
I'VE expect to start shipping
final parts In four or five days. Tht
new models should be available fol
display very soon after that. W.
have already $4,000 bodies made
up. Our immediate objective will
he 5000 cars q day."
Ford intends to stay on the FIVE
day week.
"Our car would have been GU
six weeks ago IL It had not beer
for Sunday work." he said. Some
OF our men became over-zealoui
and worked on Sunday. The result
was that we spent most of the fol
lowing week correcting their mis-
takes. Sunday work never pays
Finally we stopped it. 1 never be-
lieved In it. Well, since then W.
nave been coming along fine. ant
we're practically ready to start"
Nothing will bring money out
OF hiding more quickly than thu