Evening star., 1932-11-20
NEW MODELS SPUR
MOTOR INDUSTRY
Introduction of Chevrolet Six
Expected to Be 0utstand-
ing Event.
BY EDWARD w. MORRISON.

Special Dispatch to The Star.
DETROIT, November 19.-Chevro-
let's 1888 model is on its way and the
first display of the new car promises
to be the outstanding event In the
motor world the coming month.
In common with the practice OF
automobile manufacturers to make i'm
portant changes for 1888, lthe Chevro-
let will issue from the Flint and De-
troit factories with longer wheelbase,
radical revision in body design and
some innovations in performance that
will intrigue the driver. Important an
nouncements are expected from the
Chevrolet management regarding prices.
The company's plants are already
buckling down to the serious business
of producing the 1888 line. More than
$4,000 cars will be needed to stock
dealers adequately for display needs.
Plan Sales Drive.
The executive forces of Chevrolet, It
NAV be said. are prepared to wage an
intensive campaign for sales during
the next few months. Their plans
would indicate anything but pessinlism
toward the 1888 motor outlook.
In the last few months 800 new
dealers have been added to the Chew
rolet list, bringing to more than 10000
the total number of dealer franchises.
This is the largest number the company
has had since 1929.
William S. Knudsen, president OF
Chevrolet, reports that the dealers are
in a fine position to handle the 1888
model. Stocks Of cars have been re-
duced to the point where 1882 models
on hand average fewer than 8 per cent.
Formal announcement of the new
model-which, by the way, retains its
position as six-waS made possible so
early, Mr.. Knudsen said, because of an
upswing in sales during September and
October. This upturn brought deple-
ton of field stocks much sooner than
was anticipated.
Plymouth Presented.
Meanwhile, Plymouth is having. its
formal unveiling this week end. Mounted
on a chassis of 1O7-inch wheelbase. the
new Plymouth engine develops 70-brake
horsepower from total displacement
of 1898 cubic inches of combustion
space. The cylinder is 3ls inches with
stroke of 41s inches. The power plant
is equipped with downdraft carburetor,
combination air cleaner and intake
silencer and an automatic thermal con-
troll, which pre-heats the fuel mixture:
Recent introduction of the Olympic
by the Franklin Co. has brought an I'M
mediate response in sales.
Franklin sales executives declare 1T
is a clear indication that the public
has the money and is willing to buy
when convinced of values"
Resuscitation of the Jordan Motor
Car Co., which has occupied an impor-
tant place in the automobile world In
other years, is in sight.
Jordan Motors, Inc, has been Or
ganized by group Of former executives
to resume manufacture of the Jordan,
according to information from Cleve-
land. The group Is headed by John
McCardle, former vice president and
general manager. Plans are reported to
include the introduction of straight
eight at medium price. Production
is scheduled to start early in 1888.
The year 1888 may turn out to be a
good one for the bantam car producers.
The American Austin Motor Car Co.
reports that production at present is
running 400 per cent ahead Of its vol
ume at this time last year.
(Copyright. 1922