The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1932-11-24
Institute Instructors Urge
Farmer, Merchant Harmony;
Laud Newspaper Advertising
Moore, DeWild, MCGOWAN Ad-
wise Civic Organizations to
Build Home Town
LARGE CROWD ATTENDS
Nothing More Thoroughly Read
Than Home Town News
paper" MCGOWAN

Get better acquainted with the
farmer; bring him into your civic or
CARNATIONS and iron out your Difficult
ties together" was the advice given
by Frank M. Moore, secretary of the
wholesale and manufacturing depart
ment of the St. Paul Association of
Commerce to about rs business men
and women from Redwood Falls and
surrounding towns at the institute
held here Friday afternoon and eve
ming.
"Show him he is as much a part of
the town as you are" he continued.
Like yourself he is cropping for a
way out of his difficulties. The farm
strike and all other experiments are
evidences of his willingness to CO.
operate. Until the farmer prospers
there will be no prosperity in the
northwest, we must work together to
find the way out"
In the first meeting of its kind ever
held in Redwood Falls, speakers said
the crowd was the largest they had
instructed all week. The attendance
was cut considerably by the inclement
weather, however.
Mr.. Moore talked on the Twin
City market with which he is asso-
ciated and which ranks seventh in
distribution in the United States. AL
len E. MCGOWAN, secretary of the
Minnesota Editorial association, and
John H. DeWild, secretary of the
National Merchants association, were
other speakers.
Best Opportunity
"Never BEFORE" Mr.. Moore stated,
'have commercial clubs and other
civic organizations had such a Won
derful opportunity to build their town
as now. In too many cases, mer-
chants have pulled away from one
another and are working individually
instead of for the community. The
election is over and people have set
tied down, so start from scratch and
rebuild. America and it's businesses
are not licked, they have just slowed
up and we are now on our way out"
He stated that strong five per
cent increase over the usual season.
al increase is being experienced now
and the percentage appears to be in
creas sing. Advising cooperation
among business men he said, forget
all your differences and petty jeal-
ousies and work together"
Mr.. Moore concluded his afternoon
speech by saying, Don't just keep
what is known as the almighty dol
lar in view but work for the youth of
the nation. Teach them the funda-
mentals of cooperation and to work
for the good of their community"
Mr.. MCGOWAN stated that figures
show more results from newspaper
advertising than circulars, magazines
or other forms, because newspapers
are more thoroughly read. go into
pos Uofnce the day after the home
paper comes out and you will not find
copy in the wastebasket but go
back again when circulars and other
forms of advertising are issued, and
you will find the basket filed" he
said. He urged merchants TO work
, tor me g0UQ u mel communities 20
bring trade in from greater distances
and advised them to think of the
United States, the No chwest, the
state in which we live and our COM
munities besides working for the good
of their business. He advised con-
sistent and carefully planned adver-
Using to keep your name before the
public"
Build Foundation
Build a foundation for your bust
ness on modern merchandising, store
arrangement, association service,
stunts, advertising and progressive
ness. Too many stores and merchants
are building their foundations on
pessimism and lack of courage" he
declared.
Secure firm foundation and keep
in tune with the times" he said.
keep people coming to your town
with good shows, good basketball,
baseball and football teams and with
an attractive social life"
Mr.. DeWild closed the afternoon
session with short talk on getting
ready for new business. He said we
are entering new era now that cleo
ton is over and we are coming out
of the slump"
Predicting that the northwest will
be the first section of the country to
break away from the depression, Mr..
DeWild said every northwest mer-
chant should be ready for new COM
petition. "All eyes are fixed on this
section of the country and as soon
as conditions pick up here, many new