The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1932-02-18
What Others Think
Bill Is Right

Bill Is Right
sIf individual country could borrow dime
for five years that would be the greatest fve-year
plan nvented."-Will Rogers.
Hanged if we don't feel inclined to throw in with
the cowboy from Claremore, Oklahoma on this view
of the situation
What makes most of our trouble right is the
enormous of borrowing on which nothing is being
paid and on which nothing is likely to be paid in
great many shining examples. Helping" fellows who
are already loaned to the limit and way beyond by
showing loans at them doesn't strike as the
way out of it, at all. Better would be to work out
some scheme whereby they get little in and
then to pay off what they owe
But nobody from the top down. seems to have any
idea how to do it.-Nobles County Times.
Modern Miracles
WYE are advised that in the bright lexicon of
M youth there is such word 'fa." Among
the things that not impossible miracles.
miracle is wonderful simply because we are not ac-
customed to seeing the thing done. 1t was miracle
Tor instance when five boys arrested the other
day in Los Angeles for throwing snowballs
The Hibbing Advertising Club is really not so
much OF an advertising organization it is mer-
chants organization. Recently, at its noon luncheon
however, it attention to the subject for which
IS named, advertising" and it had rected to it
number of miracles.
nearly work miracles In 1880 and 1881 soap did work
miracle If there is any organization in the world
tnat can clean up regularly year after year it is the
soap organization. How do the soap manufacturers
uo IT, by advertising dearly beloved, by advertising
Inc soap manufacturers have been making SOAP
iong Time Ihey have gone through several depres-
slons. When the present depression came along #
was mourning new to the soap manufacturers They
knew exactly what to do and thew did # Tb. nov.
more thought than to their advertising and thev
materially increased their advertising appropriations
Inc soap manufacturers spent million dollars
IN advertising, highwater mark in 1890 and
1881 With what result? With the result that the
soap manufacturers employees are not listed among
the unemployed with the result that more people were
employed making soap in 1881 than ever before The
soap business took of the edge of grief off our
bad times last Incidentally the soap business
was one OF the few that made more money than ever
last year.
Lots of folks said couldn't be done but miracles
have been DONE be done, and will be done again
Advertising does some of them.
Oh, well, we gotta have soap, you say Yes but
we don't have to have oil burners In 1880 one oil
burner company spent thirty per cent more for ad-
vertsng than in 1929 and by combining increased adj
vertsng with increased sales effort increased it's bust
ness Sc cent the business of the most
Gus year in the last generation That company knew
miracle when they one, and they did not forget
how it worked In 1881 they again increased their
advertising appropriation and their sales mounted 81
per cent over their best previous year. Unemploy-
ment? This company decreased it.
The Bon Ami company depends 80 1-2 per cent on
advertising for its Sales when the depression came
on Bon Ami increased its advertising appropriation 81
per cent. They never laid off man in 1890 In 1881
Bon Ami still further increased its advertising APP
preparation, and again the company did not add so
much as one man to the unemployment ranks.
Of course, if it's miracles you want, you've got
to mix advertising with little brains and little hard
work. The Johnson Educator Food company did that,
and they worked miracle The company's food
staples began to lose ground the depression came
and it faced the dsagreeable necessity of laying off
men as well of not counting profits It's president
thought and thought hard. He thought of wheat.
Such lot of it lying about unused; and SO cheap So
he invented thin whole wheat cracker, called it
"Thnsy," doubled his advertising appropriation sold
almost seven million packages in eight months put
to work instead of laying them off, and materially
fattened his bank account There's miracle worker
for you'll
The A. B. Chase Piano company resolved not to
STALE 1t did not look good for piano sales in
1880, the company switched to boats borrow
ed lot of money and spent it for advertising. More
men on the payroll money in the bank, more
miracle
You know about Phco yourself. Did Philco shut
down its plant and lay off men? Not your life.
1t brought out baby grand RADIO advertised to beat
the band, revoutionzed the radio business and work
ed miracle. Philco sales climbed 100 per cent in
1880; its 1881 advertising appropriation doubled
all in the midst of depression. Don't tell Phco that
the day of miracles is past.
Want miracle? Brains and industry mixed with
advertising win work one for you-Hibbing Tribune