Evening star., 1932-01-21
Special Dispatch to The Star.

NEW YORK, January 21.-The STRAIT
egy of American business manage
ment in 1882 will emphasize special
factors which include more intensive
selling and market study, economic
planning and better budgeting, accord
ing to symposium of executive opinion
presented in the current issue of Man.
agement Methods. In their efforts to
restore prosperity to business, executives
likewise will place added emphasis upon
credits, research, costs, staff training
and morale.
In the opinion of c. M. Chester, jr.,
president of General Foods Corporation,
one Of the executives quoted selling is
the largest single business problem of
1882. He points out also that current
hazards from business failures and the
need of fexibility Of credit for healthy
concerns have made the job of the
credit man more important. In addi-
ton, says Mr.. Chester. the research man
will be called upon for new ideas this
year William J. Graham. vice presi-
dent of the Equitable Life Assurance
Society, stresses as basic among the
problems of management the factors in
economic planning and the personal
element in business.
Management, vested with the in
terest and money OF stockholders" says
Mr.. Graham, must realize that the
employees are most important factor
in the ultimate success of cooperative
ventures. Today, recognition Of the
human element in business and indus
try Is vital. That recognition expresses
itSelf-and will continue more and more
to express ttSelf-in just compensation
for work performed, shorter working
hours to permit of leisure and the OPP
portunity to meet the economic hazards
of life; old age and death benefits
through cooperative plans of group in
surance that only management can
make available to employees, through
giving them the opportunity to protect
themselves, economically, to meet the
hazards of sickness and accident-with
resultant unemployment, and of death
and superannuation."
Must Adjust Policies.
L. c, HARRISON, president of the
Household Finance Corporation, is
quoted as saying that the big executive
problem today is integration Of over
head management with unit operation
In 1882, he says, the executive heads of
big business must adjust their policies
Of management to the different plane of
operation necessary to keep a large Or
gantzation functioning effectively This
process will require an entirely different
type OF business engineering.
Management in 1882 best can fulfill
its obligations to the general public, in
the opinion of Benjamin F. Affieck,
president of the Universal Atlas Cement
Co., by concentrating on the sound
fundamentals of economics and indus
try on which business and national
progress thus far have been based.
MIR. Affieck Is quoted as saying:
America has progressed under 144
year plan-the United States Constitu-
tien-Which guarantees equal oppertu-
mites to all for individual development.
exchange of goods between different
States and different sections of the
country under the guise of aiding local
industry must be opposed. Movements
to put the Government still more in
business or to give more control or more
regulation over industry should be re-
sisted, thereby preventing unwise ex-
penditures of public money"
Ernest T. Trigg, president Of John
Lucas 81 Co., states that there is bet
ter feeling among business men gener-
ally as to conditions for this year.
George M. Brown, president of the
Certain-teed Products Corporation, be-
lieves that too many cures and schemes
generally are being proposed as means
of ending the depression. He advocates
calm and determined attention to busi-
ness, following more or less standard,
sensible plans, avoiding special under
takings and special experiments. Proper
planning he believes, will get business
out of its troubles and keep 1t out.
33 Factors Listed.
Matthew s. Sloan, past president OF
the National Electric Light Association
nti,.a ri ciras Mt in the a fla irS