davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1932-02-06
Lettuce Industry Giant
Among Valley Activities

Running a close second to the
topping it in others, Imperial VAL
ley's lettuce crop is another unique
institution in a community that is
unique in many ways.
The total value of the 1930-31
lettuce crop was $6,235 $50, based
on total shipments of 1860 car
loads, with an average value fob.
of $457.
The approximate cost of growing
this huge crop of 36,564 acres, in
Guiding the rental Of land, was
$3,234,O85. Added to this is har-
vesting cost of $2,839, 200 or a total
cost of SCOTS, ,285.
Like the cantaloupe crop, lettuce
has also developed from small be-
ginning until it is now ranked as
a major industry. The develop
ment of the Iceberg" brand of
lettuce has brought fame to the
valley, the same as have canta-
lolDes.
l7he fact that shipments are
made during a period of the year
when other lettuce growing COM
munities are unproductive, gives
the valley product a chance at a
ready market. This in itself IS
enough to attract the attention of
produce men throughout the
country.
The lettuce industry has not
been without its drawbacks.
Years of careful tests and expert
ments were necessary before a type
of lettuce suitable for the market
could be found. This resulted i'll
the iceberg" type, which forms
the bulk of the valley shipments.
Weather, although not usually
an adverse element, has at times
hit the lettuce industry bard. In
1880, for instance, a week of rain
played havoc in the fields, pre-
venting picking at a time when
the lettuce was ready for market.
Plant diseases occasionally hamp-
cred the lettuce men, but this
problem too was solved, and eX-
perimentS are continually in prog
ress to develop the best type of
plant.
Shipments of lettuce start during
December and continue we'll into
March. Although it can be handled
without the rush that accompanies
the cantaloupe CROP because the
weather is more favorable during
the lettuce shipping season, there
is no tendency to lag once the first
shipments get under way.
Imperial Valley has also profited
from the publicity which its let
tuce brings to it. Hundreds of
wholesale produce houses all over
the country await the first ship
ments from here and throughout
the remainder of the season they
are heavy buyers.
The retailer is encouraged to
feature Imperial Valley lettuce and
residents of all parts of the coun-
try have been educated to know
and ask for valley lettuce.
AS stated previously, practically
the same agencies operate in the
cantaloupe and lettuce industries.
They are composed of men who
had vision and courage, who could
visualize in the beginning, the ex~
tent to which the industries could
be developed, and had the faith
in themselves and in Imperial VAL
Imperial Valley press., 1932-02-06
DATE EXHIBIT TO
DISPLAY FINEST
LOCAL VARIETIES

Dates are among the most inter-
esting and delicious of the products
grown in Imperial Valley and are
becoming cne of the important lines
of agricultural development in this
section.
AS is customary at the annual
mid-Winter fair, a large area in the
exhibit building will be devoted to
a comprehensive display on date
culture. and promises TO be one of
the most interesting booths in the
entire exhibit.
An imposing list of prizes and rib
bons offers something tempting for
which to compete. There are IA
firsts, second and third prizes. Each
lot offers three opportunities to win
First and second prizes are cash
while the thirds in all instances are
ribbons.
There are IL lots in the seed
lings division, one in the imported
dates and one in the seeding or
imported.
The various lots provide an op-
portunity for display OF the best
dates grown in this reclaimed des-
ert area.
Every years the date exhibit grows
larger, having been developed from
a small beginning.
The last available statistics, 1890,
contain the information that seven
carloads of Imperial Valley dates
were shipped to markets in all
parts of the country. The value
was estimated at $4,000 in the
same year.
Imperial Valley press., 1932-02-06
IMPROVEMENT in
APPEARANCE AT
FAIR GROUNDS

Beautiful Handicapped gardens typ
ical of desert countries will greet
the visitor at the county fair and
give him a splendid idea OF plants
native to the valley and other
similar regions.
These gardens, handicapped under
the direction of B. A. Harrigan,
agricultural commissioner, an d
members of his office, are gems
of their kind and make wonder
fully impressive entrance.
Desert plants including innum-
erable varieties of cactus, are ar
tistically arrange, while stretches
of green lawns, velvety in their
smoothness, afford refreshing touch
es of cool green color.
Ocotillos, yuccas, century plants,
Joshua trees, fish hook, claval, stove
pipe, several night bloomings spe-
Gle, and many other varieties of
cactus, some of which are exceed
inly rare but all of which are ma
tive to Imperial county, will be
found here.
Equally as interesting as the
hundreds of varieties of plants are
the borders of shining rocks repre-
senting desert formations. Black
and white rocks are arranged in
effective alienation while here and
there are bits of blush green rock
from the old Tumco mine, the
rocks containing both copper and
gold deposits.
These black rocks are really not
rocks but bits of volcanic glass
found in the Salton Sea district
while the white rocks come from
the region south of Coyote Wells
Pumice stone is also to be found
among the vari-colored rocks in the
border.
Quaint benches made of stumps
of petrified wood and slabs of des-
ert rock are placed at intervals in
the garden, while lovely Palo Verde
trees add to the picturesque ap-
pearance.
Gravelled walks permit the visit
or to wander through the gardens
and to examine closely the many
plants which make the ground typ
ical of the valley and unique in
every sense.
Imperial Valley press., 1932-02-06
Markets Near To
Imperial Valley

Imperial Valley is 200 miles dis
tant from Los Angeles and the
millions of consumers of dairy
products. 1t is 100 miles distant
from San Diego markets. Railroad
lines, paved state highways pro-
vide first class transportation ave-
nues for marketing.
The coastal areas. densely pop
ulous, growing by leaps and
bounds, must look to adjacent agri-
cultural areas for food supplies.
Imperial Valley has the capacity,
the year round growing season, the
already highly developed produc-
ton to give its people the advan-
tage and preference. No agricul-
tural area in the nation is more
fortunate in both location and abil-
ity to produce. Supply and demand
are here coordinated to a remark
able degree, with demand ever in
the lead.
Imperial Valley press., 1932-02-06
Arizona Accepts
California Vines

A revision of Arizona quarantine
regulations in order to permit the
entry of rooted grapevines from
California after they have been
subjected to a hot water treatment
has been approved by the Arizona
Agricultural and Horticultural COM
mission. The regulation provides
that rooted grapevines and cuttings
shall be submerged in water at a
temperature between 127 and 131
dgrees F. for between three and
five minutes. Shipments must be
accompanied by a certificate signed
by an authorized representative of
the California State Department of
Agriculture.
Imperial Valley press., 1932-02-06
Cantaloupe Caps
Arouse Curiosity

Visitors to Imperial Valley dur
ing the winter season are often
puzzled by the presence Of acre
after acre of land covered with
small white papers.
When told that these are used
to protect the young cantalonpe
plants, the incredulous usually
smile. believing that they are being
joked.
The valley dweller. familiar with
the sight, sees nothing strange
about 1t. The small. white paper
caps are placed over the young
plants, protecting them from sud-
den drops In temperature and from
the wind.
Imperial Valley press., 1932-02-06
Valley Shipments
Reach Big Total

Imperial county produced 53,480
carloads of products during 1880,
pouring her vast wealth of table
necessities into the markets of the
world. Production is measured by
the carloads rolling to consumption
centerS.
In the county there are 1881
property owners and 4,284 ranches.
The number of owners operating
their own ranches is 1927 and the
number operated by tenants 2,657.
The number of irrigable acres is
placed at 525,797 and the popula-
ton is $4,000.
Imperial Valley press., 1932-02-06

On February II, the people CT
Imperial Valley are to vote on a
contract with the United States
government for construction of the
All-American canal to cost ap-
proximately $38,000,000.
Imperial Valley press., 1932-02-06

Indicating the extent of I'm
perial Valleys produce industry,
269, ,4S6 tons of ice were shipped
from here in 1890 to insure fresh
fruit and vegetables on arrival in
the markets.
Imperial Valley press., 1932-02-06

Imperial Valley is entirely below
sea level, ranging from sea level at
Calexico on the south to 216 feet
below sea level at Salton Sea on
the north.
Evening star., 1932-07-10
WTNTAT 475.9 Meters.
w NAL $50 KiIocycles.

WMAT 475.9 Meters.
NAL $50 KiIocycIes.
:00a-Madison Singers.
9:30a-New World Salon Orchestra.
:00a-Duets ny Julia Manoney and
Charles Garlic
10 :30a-Voice of St. Louis
IL :l5a-Watch Tower Service.
IL :30a-ErneSt HutcheSon, pianist.
II:45a-The Street Singer
12:00m-Emery Deutsch's Orchestra.
I2:I5-The Four Clubmen.
l2:30-Community Center Recital.
1:00-Thirty Minute Men.
1900. A. j. Parmentier, organist.
2:00-Symphonic Hour.
3:00-Cathedral hour.
4:00-Evensong Service from Wash
ington Cathedral.
5:00-Ballad Hour.
5:30-Roses and Drums.
6:O0-"The Imperial Economic Con-
ference" by Dr. Julius Klein.
6:15-Chicago knights.
6:45-Theo Karle, tenor
7:0O-William Vincent Hall, baritone,
and orchestra.
7:30-Lewisohn Stadium Concert.
$50 to 900 PM. Adyt.
The Brightest Spot on Sunday Night
"PFNNZOIL PARADE"
Exclusive Distributors
Southern Wholesalers, Inc.
1919 L st. NV. District 3422
9:00-High Lights, with Lillian Routh,
Jack Kearns, Mickey Walker,
and Jack Denny's Orchestra.
9:30-Columbia Dramatic Laboratory.
10:00-The Gauchos.
10 .2n-OzZie Nelson's Orchestra
Evening star., 1932-07-10
CANADIAN ACCORD BRINGS
HIGHER POWER REQUEST

Twenty or more broadcasting sta
tons, now operating with maximum
night powers of 500 watts on five
Canadian-shared wave lengths due to be
relinquished by the Dominion govern
rlent when it gets its nationalized radio
system under way. are watching with
intense interest the outcome of the ap-
plication of Station WAR, Providence,
R. l., seeking power boost of 1000
watts as a result of the recently con-
cluded United States Canadian wave
agreement.
Station WAR is the first to ask for
power boost directly as a result of the
Canadian accord, basing its plea on
the fact that the power limitation
hitherto imposed to preclude inter-
ference with Canadian stations operat-
ing on the same wave is now unneces-
sary. It's channel is 800 kilocyclek (
which is TO be relinquished by Canada
along with $50. l,010, 1900 and 1910 In
consideration for other exchanges Of
channels.
The case is regarded as a test.
The applicant, IL successful will un-
doubtedly be the forerunner of other
petitions for power boosts by stations
operating on the five waves to be given
up by Canada The commission re-
Gently allowed KNX. Hollywood, to in
crease its power from 5000 to $50
watts, largely because the projected
Canadian plan calls for a 500-watt
station in Nova Scotia to be erected
on the KNX channel of 050 kilocycles,
which otherwise would be an American
clear channel.
Evening star., 1932-07-10
iWJSV CONSTRUCTION
PLANS ANNOUNCED
Station to Be Erected on George
Washington Memorial Highway
by Columbia System.

Plans for the construction bv the
Columbia Broadcasting System of Sta
ton WJSV were announced yesterday
by Harry c. Butcher, director of Co.
lumbias Washington Office.
The station, the control of which re-
Gently passed from independent hands
to Columbia. will be erected on fhe new
George Washington Memorial Highway
overlooking Washington, the Potomac
River and within sight of Alexandria.
Va. Its 10000 watts of power will be
thrown from transmitter of the most
modern construction Masts 165 feet
high. painted and lighted according to
regulations laid down by the aeronautics
division Of the Department of Com
merce. are to be erected beside control
and broadcasting studio OF true Colonial
design.
Colonial architecture is expected to
be in strict keeping with the plans Of
the National Capital Park and Planning
Commission for the highway. The prof.
ect in reality reclaims a part of the
swampy marsh now bordering the high
way near the Potomac Yards. Extensive
landscaping. patterned after similar
work already completed along the high
way. will complete the picture. Opera
ton Of the station by Columbia is ex-
| to begin on or about October /.
1892.
e site of the new station is on a
5O-foot knoll on the west side of the
highway, approximately 200 yards north
of tracks Of the Washington g. Old
Dominion Railway. The property was
owned bv the Richmond, Fredericks-
burg g. Potomac Railway, and is ada
cert to Potomac Yards
According to Mr. Butcher, this site
va; chosen because it affords excellent
conductivity for antennae by placing
them in marsh ground at the foot of the
knoll, while at the same time giving
the transmitter the advantage Of being
located on top of the knoll The lack
Of good Nconductivity was given by Mr..
Butcher as the reason for transfer Of
the station from Mount Vernon Hills
to its new location
Entrance to the new station will be
made from Strader's lane over a road
way to be constructed parallel to the
Mount Vernon Memorial Highway. This
roadway is to be constructed to the
west of the iron fence separating the
highway from Potomac Yards.
Evening star., 1932-07-10

tional Scientific Radio Onion.
worldwide organization of radio
scientists.
Sixty-four years Of age, DR..
Austin died following a serious
operation. He had been i'll for
some time.
Born in Orwell, VT, DR.. Austin
received the degree of doctor of
philosophy at the University Of
StraSSburg, Germany, in 1898. He
then served as professor of phys
les at the University of Wiscon-
sin and the ReichsanStalt in Ber-
lin. In 1904 he joined the staff of
the Bureau of Standards and soon
began series of researches in
wireless telegraphy that played a
vital part in radio development.
From 1908 to 1923 he was chief of
the naval research laboratories
here. He returned to the bureau
to continue his special radio
transmission research in 1923.
Evening star., 1932-07-10
Behind the Microphone
BY THE RADIO EDITOR.

! ed out, cannot be laid directly al
radios doorstep.
BroadcaSterS and the radio
audiences find some hope in the
sentiment expressed by Father
Mulcaire of Notre Dame, where
the radio ban is opposed. Il feel,
he said, that these thousands
from coast to coast, who have
supported Notre Dame in other
years when they could afford 70
do so should not be deprived of
the pleasure of following the
games by radio now that they
have become victims of the de-
preston. I have never felt that
the gate receipts would be ma
terially decreased by patronage of
those who listened to the games
over the radio when tickets of
admission are available"
THAT corps of unsung heroes,
l. waging an inceSSant war
against static, fading and other
elemental disturbances to radio
receptions, lost an outstanding
scientific leader with the death
of DR.. Louis w. Austin of the Bu-
reau of Standards.
Physicist" was the only title
the venerable scientist carried on
the official roster of the bureau at
the time of his death June 27. But
a study of the scientific records
of radio discloSeS that he had
contributed, perhaps, as much
as any other one man to the fund
of knowledge on radio transmits
sion and means of obliterating in
references. He was of the Mar
conf school-a pioneer whose
radio studies go back to the turn
of the century, even before the
Italian genius spanned the At
lantic with the first wireless mes
sage which was the forerunner
of the art and industry now called
radio.
DR.. Austin, together with DR..
Louis Cohen of the United States
Army research stats. devised the
So-called Austin Cohen formula
which solved the mysteries of
wave propagation. With the
formula it is possible to determine
the service areas of stations
and to measure the intensity of
emitted signals. The coveted medal
of the American Institute of
Radio Engineers was bestowed on
DR.. Austin in 1927 for his contri-
buttons to radio science. Only
recently, DR.. Austin was elevated
to the presidency of the Interna-
Evening star., 1932-07-10

TT looks like a foot ball famine
for radio dial twisters this
FAN.
In contrast to the full-course
menus of foot ball broadcasting
of past years, coming to listeners
over the networks and independ-
ent stations alike, one influential
group of leading colleges already
has decided to ban foot ball
broadcasts this year on the ground
that the running accounts over
the air keep people from attend
ing games. 1t is indicated that
the powerful Big Ten" Western
Conference also will prohibit
broadcasting.
At a meeting in New York June
%, the Eastern intercollegiate As
sociation unanimously ruled out
broadcaSting. This association
has jurisdiction over athletics at
Harvard, Yale. Princeton, Penn
sylvania, Brown, Pittsburgh, Army.
Navy, Columbia, Syracuse, Dart
mouth and Penn State.
In announcing the decision,
Mai. P. B. Fleming, graduate man
ager of athletics at West Point
and president of the association,
declared that colleges must take
advantage of every opportunity
to increase financial receipts of
foot ball games. 1T has been def
initely established" he added,
that radio cuts into attendance.
It was with considerable reluct-
ance we decided to forbid any
broadcasting of games which we
control, but since foot ball is the
only sport producing the moneys
necessary to support our athletic
programs, we must take steps to
derive all the financial benefits
possible"
Broadcasters are quite incensed
over the ruling, and are taking
steps to have the Eastern organ
iZation reconsider. 1t is contended
that radio has contributed as
much as any other factor to ex-
cite public interest in foot ball
and that attendanceS at games
has been increased rather than
diminished through the broad
casting of major games. If there
has been any decline in gate re-
ceiptS, the radio people argue, it
may be attributed to depressed
economic conditions and not to
radio. Declining box Office re-
ceipts of theaters, prize fights and
other entertainments, they point
Evening star., 1932-07-10
CHAIN TO PRESENT
/ MATHER SERVICES
Memorial Planned Today for
Late Director of U. S.
National Parks.

w ,io.I will JOIN with otRsT Gonsnv Na
w stations today o5,sI in a.tS,osa 6rosdoast st.
Stephen E. Mather, la-9
director of the United States National
Park Service.
The services will be held in Sequoia
National Park in California from 1880
to l o'clock, Washington time. fea-
ture will be the dedication OF bronze
tablet.
Another special attraction on the
WRC program is a rebroadcaSt from
Berlin of talk by Ernest Jaeckh. presl-
dent of the German political academy
His subject is America Challenges
Europe" The speech IS scheduled from
$3.50 to 3:45.
Whitcnan and Melton.
Other outstanding features to be
broadcast by WRC include concert by
the Goldman Band at o'clock. and a
rhythmic program. at $50 by PAU
Whiteman and his orchestra, assisted
by James Melton, tenor.
Melton will contribute three selec-
tions ~ "Aye Maria That's WhT
Darkies Were Born" and Il Came, |
Saw. You Conquered" Whiteman VIII
conduct his orchestra in program Oh
typical modern symphonic arrange
ments.
Lillian Roth. stage and screen star.
will share honors with Mickey walker
and Jack Kearns nationally known
figures in the sporting world, during
the Highlghts program tonight over
WMAL and associated Columbia sta
tions The dramatic highl1ght OF TINS
program will be devoted to the Demp-
sey-Firpo fight at the Polo Grounos III
1928
Cesar Franck's Symphony IN D
Minor" will be featured in the LeWlsonn
Stadium concert. The orchestra qI-
rected by Willem van Hoogstraten' alSo
will play the introduction TO the tnIro
act of Wagner's 'Lohengrn' ana De-
bussv's prelude to Afternoon OF
Faun."
Roses and Drums"
Glenn Hunter. stage and screen celeb
,i+v will have the leading role In the
"Roses and Drums dramatic presenra-.
tion at $40 He will have the part OF
a Young British army officer home on
leave and won over to the Colonial
rsuse after a series of adventures behind
the historic scenes of Valley Forge.
william Miller, former tenor sololst
with the American Opera Company
will be featured in a revival OF song
hits from Rose Marie" during tne
parade of Melodies program from o:'o
VOL will broadcast the morning
service of the Church OF the epiphany
a concert by the Gondoliers, ana re-
cital by Jimmy HARRISON, pianist
Evening star., 1932-07-10
WDC 315.6 Meters.
w ~ $50 KilOcycleS.

WDC 315.6 Meters.
W hC $50 KiIocycles.
7:00a-Melody hour.
8 8:00a-Children's hour.
9:00a-Gordon String quartet.
;30a-Southland Sketches.
10 0:00a-Neapolitan Days.
10:30a-Maj Bowes' Family"
II 30a-Biblical Drama.
2:0Om-Mexican Marimba Typic a
Band.
12:3O-Stephen Mather Memorial.
1:00-The Pilgrims.
1:15-1:30 PM. Advt,
National Jubilee Singers
Sponsored by
LEE d. BUTLER. INC.
Rich Male Voices Bringins, You
Stirring Negro Spirituals
! and Folk Songs
ALSO LUCILLE PIERCE FERGUSON
Concert Pianist
1:30-Moonshine and Honeysuckle.
2:00-Wayne Kings Orchestra.
2:30-National Sunday Forum.
3:00-Jane Froman.
3.15-Kremlin Art Quintet.
3:30-Rebroadcast from Germany.
3:45-Pastels.
4:30-"Pop" Concert.
5:00-National Catholic hour.
5:30-Paul Whiteman's Orchestra.
6:00-Base Ball Scores.
6:05-Balkan Mountain Men.
6:30-Rudolph Schramm's Orchestra
7:00-Rubinoff' Orchestra
8:00-"Our Government" by David
Lawrence.
8:15-Album of Familiar Music.
8.45-Lifetime Revue.
9:00-Goldman Band.
9:15-Correct Time.
9:16-L'Heure EXquise.
9:45-Sunday at Seth Parker's.
10:15-Last-M Minute News.
10:17-RuSs Columbo.
10 :30-Mood Oriental.
II :00-Teddy Blacks Orchestra.
IL :30-Weather forecast.
11:3l to 12:00-Adelphia Orchestra.
Early Program Tomorrow.
6:30a-Tower Health Exercises.
7:00a-"On the S15."
7:15a-Morning Devotions.
7:30a-Morning Salon.
8:00a-Three Mustachios
8:15a-Top o. the Morning.
8:30a-The Morning Clarion.
8:45a-Food program.
9:00a-Moss and Jones.
9:15a-Morning Melodists.
Evening star., 1932-07-10
FORMS NEW CHAIN.
fFather Coughlin to Be Heard on
Independent Network.

fFather coughlin to Be Heard on
Independent Network.
Father Charles E. Coughlin, militant
Catholic priest of the Shrine OF the
Little Flower, Detroit, returns TO the
air over an independent network IN
October. Booked for 27-week scheo-
ule. he has aligned an independent net
work of two dozen stations for his
Sunday broadcast, which formerly was
carried over the Columbia Broadcast
ing System. 5 - ,o,,, tho
fndependent network are: WJR. Detroit
WCAU, Philadelphia; VICAR, Cieyelan,o: :
KSTP. st. Paul; WAS, P1ttsnurgni
WHIT. waterloo, Iowa; KYW, chicago;
WFBL, Syracuse; WOR, Newark; WGR'
Buffalo; WLW, Cincinnati; WCAO'
baltimore; WOKO, Albany; WHB,
kansas City; KNOX, st. Louis; WJSv'
washington; WNAC, Boston; WEAN,
providence; wORC, worcester. Mass;
WTCC. New Haven; WDRC, Hartford;
WLBZ, Bangor, Me; WFEA, Manehes-
ter. N. H, and WNBH, New Bedford,
Mass.
Evening star., 1932-07-10
HIGH LIGHTS ELSEWHERE.


i:3o-The Foamers; Herhie Kay's Or
chestrs-WJz, WBAL, WHAM
and WBZ.
7:oo-Picadilly Circus music and
sketches-WJZ, WBAL, VICAR
and WHAM.
2:3o-Highlanders' Military Band
WIZ, WBAL, WLW, WMAQ and
WJR.
4:O0-Sabbath Reveries. featuring DR..
Charles L. Goodell - WIZ,
WBAL, WLW and WSM.
5:0o-Golden Gems; orchestra and
soloists-WJZ, WBZ, WBAL and
WJR
6:00-"Sing New Song; vocal and
instrumental solos-WJz. WBZ,
WBAL, WHAM and WTAM.
e.30-The Grenadiers, male quartet
WIZ, WBAL and WJR.
T:l5-National High School Orches-
tra-WJZ, KDKA, WJR and
WLW.
s:oO-Melodies, Betsy Ayres, Mixed
Quartet and Orchestra-WJZ,
WBZ, WBzA, WHAM, WJR,
KDKA and KYW.
el5-Old Singing Master; program Of
old songs--WJZ, WBAL, WBZ,
WHAM and KDKA.
S03o-Frank Masters Orchestra, dance
music-WJZ. WBAL, KDKA,
VICAR and WJR.
IL :00-William Stoess and His Flying
Dutchmen--WJZ, WLW, WBZ
and VICAR.