The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1932-10-06
NO FUNDS FOR
HOOVER ADS
WAY is FOUND
Homer Mckee Prepares Ten
Full Pages; Ask Rich
G. O. P. Men to Pay.
BY RAY TUCKER
Times stan Correspondent

Declaring that the Republican
national committee has no money"
Frank Knox, Chicago publisher and
frequent adviser to the White House,
has launched a commercial news
paper advertising campaign for the
reelection Of Herbert Hoover with
the specific approval of the Presi-
dent
1t was learned that Knox. who
headed Hooyer's withdrawing com
mittee, has sent ten full-page adj
Vertisements to the nations news
papers, regardless of their political
affiiliation, with the suggestion that
wealthy Republicans in each COM
munity be solicited to pay for the
space.
An accompanying letter from
Everett Sanders, Republican nation
al chairman, explains that he dis
cussed the plan with the President.
and that it has our hearty ap-
proval"
Discussed With Hoover
Hoover's close tie-up with the
scheme to enlist the press is shown
IN the following paragraph of
Knox's letter:
prevailed on Homer Mckee
advertising writer to prepare ten
extremely strong and effective Hoo
Yer pages, which 1 am attaching.
These ten pages were taken to
washington, shown personally to
the President and wholeheartedly
approved by him in every detail
they received his personal approval
100 per cent-as we'll as the an
prevail of the Republican national
committee d. if you find your To-
cality receptive, will see that mats
are supplied to you AS to the rates
you charge, that is entirely up to
you"
In a letter to Mckee, Sanders
wrote:
Il have discussed with the Presi-
cent the series of ten newspaper
pages prepared and presented by
you, and they have our most hearty
approval. Unquestionably they are
tremendous force in the present
campaign, and 1 hope that your
plan for giving them wide distribu-
ton in the newspapers throughout
the country will be carried out.
Hold on to Hoover"
Your slogan of Hold on to
Hoover is most excellent. The
success of your plan viii be most
helpful to the reelection of the
President"
Besides reproducing photographs
of Hoover, the ten pages contain ex-
cerpts from his acceptance speech.
Two slogans found on each page are
Every crisis breeds its own master"
and Hold on to Hoover"
There is b-slogan-"Don't |
change barrels while rolling over
Niagara"
Though the advertising writer
would like to be compensated, Knox
explained the essential thing was to
re-elect Hoover, and that payment |
would be waived if necessary.
The President met Republican
editors of Iowa during his visit to
Des Moines, and he already has con-
ferred with Michigan editors at the |
White House. 1t is known that the
attitude of great portion of the
Republican press has given concern
to the White House and the Repub-
lican national committee
Rural Papers in Revolt
Many traditional G. o. P. or
gans in urban and rural sections
are cold to Hoover. Such news
papers as the Chicago Tribune and
the Kansas City Star have had
many words of praise for parts of
Governor Franklin D. Roosevelt'S
program.
Even KnoX's newspaper, the Chi
cago Daily News, is supporting
Henry Horner the Democratic gu
bernatorial candidate in Illinois.
Rural papers are in revolt against
the national committees concentra-
ton on radio advertising, and some
refuse to publish party propaganda,
except at regular rates.
The Knox Hoover Sanders scheme
is similar to one advanced last fall
by the editor of nationally
known magazine, following confer
ences at the White House. 1t never
was carried out because Senator Pat
Harrison Dem., Miss) made it the
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