Evening star., 1932-09-18
CHEST PUBLICITY
PLANS ARRANGED
Joseph D. Kaufman, Chair.
man of Unit, Appoints AS
sociate Members.

radio, theaters and even billboard ad-
vertising. are being worked out by the
publicity unit Of the Chest, headed by
Joseph D. hartman. Mr.. Kaufman
announced yesterday the appointment
of members of his unit representing
various mediums of advertising and
publicity.
I'VE feel that the coming Winter is
going to present the greatest demands
for relief in the history of the Nation:
Mr.. kaufman said yesterday. In ad-
dition to the greater relief demands
we are facing the problem of lessened
incomes among all classes of people,
or in other words, reduction in the
potential giving power of the city.
However. from my experiences with
Washingtonians in the past ! feel that
the people will rise to meet this emer-
gency; that the man with the job. even
on a reduced salary, will feel that his
community obligation is to help the
fellow who has no job. at all, II the
need of that man without a JOB can
be placed before him I feel that the
Weather people will realize the i'm
portance Of making good President
Hoover's statement that no person
shall be allowed to go hungry
by giving to the utmost, If the needs
of the people are placed before them
That Is the job of the publicity unit.
We are going to take full advantage OF
the well known generosity of the news
papers, radio companies, theaters. out
door advertising companies and others
who in the past have helped to make
the Community Chest success"
Members of Unit Named.
Mr. Kaufman has appointed as mem
bers of his unit Edmund F. Jewell OF
the washington Times and Herald,
Ernest S. johnson, advertising man
aber of the washington Post; Lawrence
E. Rubel of Underwood g. Underwood;
Garnett Lee of the Barron G.. Collier
Co.: John Shoemaker, General outdoor
Advertising Co: Gait Burns. circulation
manager Of The Evening Star; Robert
Dougan. public relations representative
for the Capital Traction Co.. w. w.
Wheeler Chesapeake & Potomac Tele-
phone Co.: Sidney Lust of the Sidney
Lust Theater Corporation: Lowell Mel
lett. editor of the washington Daily
News, and c. Melvin Sharpe. assistant
to the president. Washington Railway
& Electric Co.
In addition to these, Newbold Noyes,
campaign chairman. and ElWood Street.
director of the Community Chest. are
eX-officio members Of the committee.
The Chests group solicitation unit
will work under new plan this year,
Lloyd B. Wilson. president of the Chesa-
peake g. Potomac Telephone Co. and
chairman of the unit, announced yes
terday.
This unit" Wilson pointed out. go
licits organizations employing 20 or
more persons, through one or more key
men in each establishment. This year,
instead of dividing employees of the
various concerns according to their Oc-
cupations, we will divide the city into
1--WE areas, each of which will have a
chairman and vice chairman"
However, area No. 5, Of which George
Vass is chairman. Will again have
charge of solicitation of banks and
brokerage houses, regardless OF loca-
ton. Wilson said
The other areas will be headed by
s. Percy Thompson, chairman. and
Ben Webster, chairman, and Charles
A. Scott, vice chairman, No. 2; w. w.
Everett, chairman, and William Rus
sell, vice chairman, No. 3, and William
Montgomery, chairman, and John C..
Rooms, vice chairman, No. 4. Nelson
O'Neal Is vice chairman of No. 5.
Section Chiefs to Be Named.
Section chiefs one of which will be
named for every 10 concerns, have not
yet been decided upon. Key men for
the various firms also are to be picked.
Wilson said he expects to have his
unit completely organized before the
Today campaign opens on November
"A
Through Miss L. Elizabeth Thomas,
superintendent of the Washington
Home for Foundlings, the Chest re-
ceived a donation of SO cents yesterday
from Alice Neuman, young daughter OF
DR.. and Mrs. Lester Neuman, 5000
Fulton street.
Alice, according to Chest officials, Is
zone of the youngest recruits to social
work in Washington" She not only
organized a Sunday school club that
participated in the last campaign. but
plans to take her organization on a
"come-and-see" trip to the Founding
Home, it was said
mo hospital affiliated with the Chest
is sponsoring any kind of Embarrassing
entertainment" another statement
issued by the Chest declared. ANY
tickets offered for any such purported
dance or entertainment for Chest
hospitals are unauthorized, and no past
of such money goes to a Chest
hospital"
Elwood Street, director of the Chest,
issued the statement after a State De-
partment official complained of having
been solicited three times within the
past few days by ticket peddlers.