The Washington times., 1932-04-02


ain, Germany, Italy and France on the problems of
the Danubian Union
The blue" Danube
The joker is concealed in the pack. The Danuoan
Union includes Austria Czechosovaka JugoslaVla ana
Hungary Rumana is the fifth member. And the 1irsU
four are roughly the component parts OF the OLD AusIro
Hungarian Dual Monarchy Under the talk OF prefer
entail tariffs economic adjustments and the otner up
lomatic phrases lies the actuaty-hat the nations winch
sundered the Austrian Empire are trying to put II TO-
gether again. They stripped Austria until vienna was
capital without country tney cte"teu fo indonend
ence except prosperity They we're care1ui ol laIE
and religions and minorities; they created naona
ties which not nations. Now they are Trying "
unscramble eggs.
Sum of Victory
An affable simple train guard on the Berlin-Prague
express once gave the shortest possible summary OF
the peace He Czech; he had been trained IN the
old Austrian army offcered by Germanspeakng arlsto
Gratis "You had to learn German to understand the
words of command didn't you?" l asked. Yes, ne an
swered, "and the Germans in our country nave 10
learn Bohemian to understand the words OF command
Liberal English
It is particularly fitting that the conference should
be called by Great Britain for the English much
the parents of Czechosovaka as the French were OF
Poland. The New Europe, brilliantly edited, was the
spokesman of all the suppressed mlnores OF the Dual
Empire. Led by Seton Watson, they proved to all OF
us that Austria the great criminal OF Europe ana
that there could be peace until the empire was
broken up into its component parts The Liberals IN
England lived up to their they were always ready
TO give aWav large portions of the lands OF their enemy
Nothing too good for the Czechs and the oefos No
even Independence
Back to Kaiserism
If this business of restoration goes on may slowly
correct all the misfortunes of the Elect Hitler and
you have kind of Kaiserism in Germany. Stop build
ing Ships and we will get back to the days when Eng
land ruled the Dismiss Cor sufficiently discount
the war debts and arrive close to the ideal of
punitive indemnes Another ten years of this and we
will persuade ourselves that there never war.
Or possibly that it was all a mistake.
English Ads
have been looking English magazines and
have been impressed always, by the difference be-
tween their advertising and ours. To most Americans
the difference is simply that advertising good
and theirs bad that may sell too much, while theirs
cannot possibly sell enough. But told English men
and women hold different view They think we are
a little blatant.
Yet our method is the subtle of the two. English
and continental European advertising when 1t has not
been Americanized still sticks to statement. Everyone
who has motored in France remembers the signs:
"Cannes-its beachits casno-ts climate and similar
brief notations for other spots Beechams pills USED
to be worth guinea box" pun, word of praise
and that is all.
'Hitchng u Up'
The American advertiser has learned the art of
sociation soft drink is shown in the hand of man
of AFFAIRS the wording has praise for the drink; it
merely says the pause that refreshes that the idea
of the drink becomes associated with the idea of
moment of rest and leisure in busy day. Washing
soap for clothes is connected with going to matt
nee coffee with and who afford rare
silver and butler lotions go with high life and cigarettes
with