White Bluffs spokesman. [volume] (White Bluffs, Wash.) 1907-1938, 1932-05-19
Beauty Talks.
By
MARJORIE DUNCAN
Famous Beauty Expert
Choice of Toilet Preparation.
Famous Beauty Expert

SIMPLE matter indeed. women STUDY
themselves, their beauty needs. They
also study various preparations. They
experiment to see whether the prepa-
rations are suited to individual needs.
So that the choice Of cream or To-
ton is becoming more and more ex-
act more and more scientific.
Having with confidence chosen q
preparation, the next step is to know
exactly how it should be applied The
maximum in efficiency and beauty can
be hoped for when preparation plus
method are right.
It is essential for the modern
woman to know how to give her
self rejuvenating and refreshing
treatment.
A telephone call may mean last
minute engagement. Then, she is
challenged by the new beauty need,
the wish that she could do it all for
herself, the desire to know how.
Method is equally as important as
the choice of preparations, and meth
cd has not been sufficiently empha-
sized. Give an intelligent woman the
reason for doing a certain thing q
certain way; explain the how of it
and you will have appealed to her
sense Of reasoning. The frections>
read: apply upward and outward
to counteract the natural tendency for
muscles to sag and droop downward
Directions for using bleach should
tao
near the eyes or nostrils. Because even
a mild bleach is too strong for the
delicate tissues around the eyes. And
beaches should never be used too
near the brows and lashes or the
hairline for fear Of tightening the
hair.
A skin tonic should be made to do
double duty. When sponged over the
skin it removes every trace Of cream
or grease. Applied on piece Of
absorbent cotton and patted upward
and outward with brisk slapping
movements, it stimulates the circula-
ton, regulates the oil content of the
skin and promotes it's health gener-
ally.
Directions should emphasize the
wisdom of removing creams and To-
lions as carefully as they are applied,
always upward and outward, patting
off as gently and firmly as you pat
when the preparation is applied. Thus
the elasticity Of the skin is preserved,
without stretching and without break
ing the delicate tissues.
Use Cosmetics Subtly
IN SPITE of the many millions of
L dollars spent annually on cosmetics,
the number of women who have never
known the enhancing effect Of rouge
or powder is staggering
And they do not constitute back
woods people or those "out-on-the-
farm" far away from civilization.
Right in our big cities you will find
them. Some still cling TO the ultra
conservative and ra-old-fashioned
idea that it is sinfully wrong to use
bit of rouge.
These women have to be educated to
the modern way of doing and the mod
ern way of applying makeup.
The ar of makeup has passed
through many stages. The expert
mental stage when women applied SO
little, they failed to achieve the de-
sired effect; then the exaggerated
stage when they ruined the effect by
the other extreme.
But modern makeup methods
have, fortunately, achieved the hap
py medium. Rouge is delicately ap-
piled and blended to lend look of
natural bloom and health. The
color seems to come from beneath
the skin. A look Of health and
beauty-it lends life to the face and
sparkle to the eyes.
Powder is not put on in pounds
not today. Its purpose is to give the
skin touchdown, well-groomed look,
to put the finishing touch to picture
Of perfection.
And lipstick gives the lips more
color add deity used it improves the
outline. One can wear lipstick with
out "telling the world" It need not
be bold or obvious.
Modern makeup methods really
make women lovely. The f,>nction of
makeup is to give back to the skin
that natural, healthful glow which the
fast pace of modern living takes from
the skin.
If you are one of the thousands who
have not yet started to use makeup,
throw off the shackles Of old-fashioned
ideas, get up enough courage to go to
the best store in your vicinity. A ca
pable salesgirl can help you to choose
rouge of good quality. proper texture
and consistency for you, shade to
match your skin. She can explain ex-
actly how 1t should be blended, too.
All this applies to powder also. You
can get fine quality rouge and pow
der for nominal sum and the invest
ment will last over long time. So
much beauty for so little!