Imperial Valley press., 1932-12-20
BY DIR. THEODORE MACKLiN
Chief of Division of Markets
State DEPARTMENT of Agriculture

Chief of Division of Markets
State Department of Agriculture
Securing ssential marketing
facts has advanced beyond the re-
sources of academic power and pro-
cedure today.
It requires authority, conviction,
courage and knowledge to obtain
the vital judgment-forming, action
making facts.
The market commission acts sets
UP the authority TO go after these
facts, which no one without auth
ority can obtain adequately, if at
all.
The procedure of utilizing the
law for getting advice, obtaining
facts, and taking action, has been
clarified by the experiences of the
division OF, markets with many Cali
fornia producers and other groups
during the last Is months.
This procedure is for growers of
the industry concerned TO come to-
gether in mass meeting; to con-
slider their problem; to designate a
responsible representative commit
tee to develop information; for this
committee to invoke the law by
harnesSing the division of markets
TO take action in response to the
needs of the industry; the gather
ing of facts that indicate the in
formation sought by the commit
tee: the development of such a
plan for action by the committee
and the growers back Of it as will
best meet their needs in their own
Judgment.
To be denied the process o. OBJ
tanning the requisite facts would
thwart the effective operation OF
the market commission act, be-
cause the workers of the division of
markets are not magicians and
they must know in order to meet
their duties outlined in the many
purposes of this act
What others have not yielded of
the requisite facts must otherwise
be obtained before the Law can be
utilized.
An example of the procedure
which enables the market commits
sion act to work effectively, and
why. is contained in the following
statement entitled Group Proceed
ure for Marketing Facts"
The state division of markets IS
empowered by the state market
commission act to assist growers
and cooperatiyes and other market
ing agencies when requested. This
assistance may be granted in the
way OF advice, gathering or report
ing of information, promoting, Or
ganizing, etc.
Must Be Requested
To render assistance. the state
division of markets must first be
requested to do so by those seek
ing the help or service desired. Un-
der the authorization Of law, made
effective by written invitation from
growers and others, the state divi-
sion Of markets approaches those
who have the facts pertinent tC
marketing. Request is made or
those persons or companies or or
ganizations for access to their rec
ords for use according to the pur.
poses of the state market commits
sion act in response TO requests o1
growers or committees Of growers
or others.
The facts obtained are then pro
perly analyzed and their meaning
developed. Reports are then madI
TO those requesting this service. Thl
reports are available TO all desiring
copies.
If the persons or organization
who have the facts decline TO con
tribute them 70 the division Of mar
kets for use according to the pur
poses Of the act, this fact is neces
sarily reported hack TO the grower
and Others who invited the service
Few indeed ever care to bring upol
themselves the disfayor of grow
ers which they would invite by oe
clining TO cooperate in projects Q
this kind, designed TO enable grow
ers 10 have the authentic depend
able facts Of orange, grapefruit, o
any other kind OF marketing.
The effective steps growers c
any community or product may tax
10 bring themselves the help Of tn
state division of markets is TO ga
ther in mass meeting or oiscussio
institute on marketing, and at sue
time develop a committee 70 Tor
mulate an effective invitation to th
state division OF markets so tina
proper contact is made and tn
work started The committee fol
lows the project up until the fact
are developed and delivered
THIS method Of procedure Is no
being used BY number Of com
Aaalty growers Grapefruit rroe
en IL Imperial Valley were u