The Washington times., 1932-10-14

process of Transforming old cars into new steel was
discovered
Creating Dissatisfaction
Two significant statements are brought to mind by
the 81 The first made in boom times by the
president of great motor car factory He said that
the purpose of research in the automove industry
to make the customer slightly dissatisfied with what he
had This correct and clever and the word Slightly"
is important 1t meant that the customer who owned
not to become dissatisfied with the whole
of cars and if he owned Chevroford a Packess he
wasn't to become dissatisfied with that particular peces
but he to become little dscontented with the 1928
model in 1922 and with the 1880 model in 1881, and
so The companies spent millions in improving the
mechanism and the appearance of that knowing
and better things existed, the of which
still giving service. and would give service for five
years more would want eagerly to buy
Lifetime Cars
The second statement was made by Mr. Howard Scott
director of the Technocracy group which studying
whole industrial system without political prejudice. Mr.
Scott said recently that motor could be made today
which would last lifetime-say 40 or so years. But
he added-if such made, the factory making
them would operate at full speed for five and then
close down for the next go years!
Think of these two ideas in relation to each other
The first the more familiar idea that must change
as rapidly as we can the second is that make
permanent things, but if we do, not have Jobs
in factories One terribly wasteful; the other
strikes at the foundation of system of production
Try to squrm out of the dilemma-its good fun.
Out Of the Window
At the same time you may give thought to this:
In the 10 years before the crash hundreds Of different
commodities manufactured and sold to be thrown
away! To be used, of for little while but to
be discarded In many things have grown
toned to- throwing things away that the action
second nature Towels napkins, plates, cups handker-
chiefs-a hundred years ago they made of the
finest the most nearly impershable fabrics and mate
rias; they initiated painted; they dis
play bride judged by the amount and quality
and beauty of the linen she collected her friends by the
amount of glassware and china they gave her. These
standards gone the of paper and other cheap
materials have broken them down. They remain the
mark of the exceptional and the exceptionally rich they
have still beauty and rarity. But your drinking
cup is in your hand than you throw in into
the bin And science says you're right.
Good for Waste
And being flushed with prosperity thought nothing
of throwing away few hundred thousand motor cars
There more where these had from and, hang
it, had the money Today you many of these
savaged from the roadside putting along, keeping
up with the newest models nearly, and looking like
the wreck of the Hesperus set next the latest trans
atlantic liner. The fact that they go is tribute to
American engneering the fact that they discarded
is a tribute to American salesmanship.
Morally we detest waste But it is quite possible that
waste is not economically bad thing and we'd be better
off now If we could throw away the 1892 models
of radios and bathroom fixtures cars and getting