Evening star., 1932-07-24
CAMPAIGN SLOGANS.
ARE BEING SOUGHT.
Both Parties Searching for
Cath Phrases to Aid
in Victory.
by FREDERIC WILLIAM VILE.

BY FREDERIC WILLIAM VILE.
With candidates in the field, plat
forms adopted, their organizations per-
fected and battle lines generally drawn,
but one major necessity faces both the
Republican and Democratic campaign
managers They require slogans. Ihey
are scratching their heads for words or
phrases that will dramatize the issues
which the two parties respectively re-
gard paramount and best designed 10
capture the imagination OF the coun-
try between now and November and
the peoples votes on election day.
Broadly. depression and prohioltlon
are the outstanding issues around which
the 1882 campaign RACES. 1t was chle1-
lv the cause of the celebrated three RS
Rum. Romanism and Rebellion-that
Democratic Governor of New YORK was
elected President of the United States
48 wears ago. 1t IS slogan compre-
hending three RS which some Demo-
Gratis are now advocating as a winning
battle cry this r-NRooseveit, Re-
covery and Repeal" 1t takes IN the
candidate and the twin issues OF oe-
preston and prohibition from tne
Democratic standpoint. Before long
the alliterative phrase. Another Demo-
cratic suggestion for pillorying the de-
preston indictment which the donkey
intends hanging on the elephant Is a
paraphrase of the old JackSonlan de-
mand to turn the rascals out" 1t IS
proposed that the Democrats go to the
country in 1882 calling upon the Ma
ton to turn the failures out
Lincolnian Theory.
The Republicans are going to cru
sade for Herbert Hoover's reelection
on the Lincolnian theory that this Is
no time to swap horses in mid-stream.'
They are likely to give that ancient
aphorism a more up-to-date reading by
asking the national electorate to be
mindful of safety first-keep Hoover.
The coming of victorious G. 0. z.
slogan is the special responsibility OF
former Senator Henry j. Allen OF
Kansas, publicity director OF the Re-
publican campaign, and OF George
Akerson, in charge Of publicity In the
East President Hoover may sound the
elephants paramount snort When ne
delivers his speech of acceptance Au-
gust II. .., ,;,,o,
the Democrats are sorely perturbed as
to whether the better tactics are to
hammer the Republicans on depression
or fight for victory under the nag OF
prohibition repeal. Gov. Roosevelt at
Chicago on July specifically declared
that economics-the restoration OF pros
perity-is the main issue" Eastern
Democratic leaders do not share this
view. Combating of depression Is, OF
course, of vital Importance for the in
dustriaI East. But men like senator
Walsh of Massachusetts,, who led the
fight for repeal in the Chicago conven-
tion. are convinced that IL Gov. RooSe-
welt is going to overcome his acknoWl-
edged weakness in the Northeastern
section of the country. he must put
repeal out in front and keep 1t there.
An indication of what repeal Is worth
for the Democrats in the Northern At
lantic Seaboard States is the decision
of Mrs. Charles H. Sabin's powerful
women's anti-prohibition organization
to support Roosevelt and Garner. though
many of Mrs. Sabin's cohorts, like her
self, are Republicans.
Feast on Garner.
The G. o. P. thinks that mama has
fallen to it from the political heavens
In the "radicalism' of John N. Garner,
They ardently hope that the Democratic
candidate for Vice President will keep
pouring it on" as he was besought
to do by his frenzied fellow Texans last
week. The Republican strategy is to
depict Mr. Garner as tincturing the
whole Democratic ticket with the same
sort of Organism" as Mark Hanna SO
aStutely exploited for William McKin-
leys benefit in the 1896 campaign.
G. o. P. orators and publicity will not
let the voters forget that the fates
might decree Garner presidency, and
appropriate stress will be laid on that
possibility when the Speakers radical
ism" is under fire on the hustings this
Summer and Fall.
Reduced to bedrock, it is already an
open secret that the 1882 presidential
contest Is going to resolve itself in the
last analysis into the question of how
bad times are as election day ap-
proacheS, and to what extent voters will
finally hold the Hoover administration
responsible for them. The Presidents
political managers are under no illu-
sionS that at the present moment the
inclination to make change is deep
seated and widespread AS Of today, in
other words, the country seems in mood
to swap horses. A commonly encoun-
tered argument Is that things couldn't
be much worse under a Democratic
administration and might be a lot bet
ter, so that spirit of readiness to try
q new deal Is omnipresent.
Give Wet End to Democrats
The Republicans have always been
willing to let the Democrats take the
wetter end of the prohibition argu-
ment this year. Mr.. Hoover himself
has long been credited with the per-
sonal belief that despite the undeniable
increase in wet sentiment everywhere,
the dry cause is still far from lost, and
that on such showdown as is now
presented to voters, 1t will be found still
to be very powerful cause. Some ink
ling of the exact reaction OF Presl-
dent Hoover on this score is confidently
expected in his acceptance speech. With
the women, the churches and dryS in
both parties as opposed to repeal today
as ever they were, Republican political
leaders are by no means willing to con-
cede that in going whole-hog for OBJ
liberation of the eighteenth amendment
the Democratic party has played the
winning trick
AS to depression, politicians will tell
you that what will count most on elec-
tion day are things like the price of hogs,
sets. wheat and corn, the quotations
for stocks and bonds, the state of the
banks. and whether unemployment is
increasing or decreasing. Since time
immemorial. the American voters SEN
timents have been swayed by his pocket
nerve. If economic conditions are rub
bling that nerve in the right direction.
the voter habtually is for letting well
enough alone" and against rocking the
boat" The c. o. P. is counting heav-
lily on the arrival of such conditions not
too far ahead of November 8. Con-