The Waterbury Democrat., 1932-08-15
|STUDEBAKER TO
 FIGHT DISTRESS
Launches Tw0-Day Motor Show Here as First
 Step
BREAK DEPRESSION

A nation wide battle against the present financial depression will be launched in Waterbury by one of the largest automobile manu. lecturers August 17 and IS. This challenge will take. the form of q unique depression-t testing motor show sponsored by the Studeba. ker corporation and schedulued for a two days stay in the city.
 Geghan-Allerton, Inc, Studeba- wer.R .Rockne dealer here announced to-day that the Studebaker Pierce- Arrow Rockne sales corporation, after this Q careful survey of Amer ican cities, has selected Waterbury as the battle-ground for the de- pression- breaking plan for two req sons statistics show this city to be well above the average in business and Stakeholder business has been excellent here. Explaining Stude- baker plan further. Mir Geghan said During May. Geghan-Allerton Inc, received 42 per cent of class A percentage was received in July. Also due to the fact that in July J. F. Geghan ranked fourth in
 
 United States. So we are giving this progressive company, a cara van showing in recognition of their excellent record.
 "An analysis of Studebaker retail sales figures for the past few months seems to indicate that at last light is beginning to break through the darkness of the present economic horizon. In on effort to find tho correct answer, Studc- baker, favoring the optoniistic point of view. has selected num- Der of key cities, prominent among them, Waterbury, as a sort of lab. ntory to put the idea to the acid test.
 America has seen 14 major de- pressions come and go.sOf these Studebaker has passed through eleven and emerged from each stronger than ever. Now, even casual study of the economic his- tory not only of America, but of the entire world as well. shows con- clusively that every low spot has inevitably been followed by a high spot. Precedent is big factor lin human reasoning.
 Man approaches the dawn with teh conviction that the sun will rise not because most average men can prove this, but because the sun always has risen.
 'ln other words we must admit the soundness of reasoning that the past indicates the future.If this is true, then either this present low spot will be followed by n high spot, else this is the one exception of all time.
 Stakeholder, however, out of its vast fund of know1edbe gained in similar economic situations in the past cannot believe that the end of the world Is at hand, and looks forward with faith and conviction to to return of prosperous times. As a matter of fact, the corporation has reason to believe that the tide has already turned.
 The announcement of the de- tails of Studebaker's. depression- testing program which will be made later should be of vital Interest to everyone in Waterbury. It is an unusual business building cam paign. It Is true Studebaker has a selfish motive in looking for the answer to the question. Is now the time for business to spend more money for sales and advertising and can 1t expect Il profitable re- turn on the investment? However. of Studebaker finds the answer to the question is yes. then they have discovered an answer that every business man in Waterbury will be interested in knowing. In any case, Studebaker is to be commend ed for its active enterprise in going after business in the courageous manner for which 1t has been noted through out It's 80 year career"