Nogales international., 1932-01-23
A<1gAt>lGl S19IIS'l5IzI3 ID E3' T
LOOKS ~ r., !,
DnI1
EN FOBSERVER
81
Forced Sales

Forced Sales
Visitors to New York cannot fail 70
notice the enormous number of fire
sales, bankrupt stocks offered and other
types of forced sales being held here
at all times. For time it creates a
feeling that half of the small business
men here are on the financial rocks.
Instead of that, it seems to be a regu-
lar way of doing business. People III
strange neighborhoods fall for the
glaring signs just as mitch as visitors
from other cities. 1t is only in their
own districts that they are able to de-
tect the fake sales. That many of them
are fakes is plain. One only has to
look at ffle dirt on some of the signs to
realize that they we're originally nailed
up years ago. But it seems to attract
trade.
Free Beer
One mems wear shop on West 42nd
Street hit on a new plan recently to-
attract trade 1t placed a picture OF a
foaning stein of beer in its window
under the legend, free beer One goes
in, gets big glass of beer ard hand
fuI of pretzels without charge and then
wanders around and selects items.
The place is doing rushing business
as a result. BY the way, the beer is
strictly legal, although few steps
down the street one can get the real
article in spcakcaSy.
M xY.7.A1.l
New York is franl:cr about its
evasion Of the prohibition law than
any other big city IN the country.
lust ahead of the holidays some of
the newspapers devoted column or
so to giving the current prices Of
Scotch, rye, bourbon whisilies, and gin
and other liquors. Whiskey was quoted
at from $3.50 quart to 81 for the best
imported, other prices being IN line.
No places were listed by street Num-
ber but intending purchasers used the
list to prevent being overcharged-and
the bootIeggers themselves not only
stood by the prices but, we learned, are
the men who went around to the paper
and named the prices.
Indirect Advertising
Quite few bootleggers here have a
novel scheme for advertising. They
send men around who place a price list
of liquors i'll your mail-box, nothnW
else being on the card or in that en-
vclope.
But. and here is the catch, one finds
in the Same box another envelope, prob
ably advertising an expensive French
hand laundry, place obviously too ex-
pensive for general patronage. But on
it is the name Toms Place" or some
other indication that one would never
find on laundry.
And that's one way New Workers
discover where to buy drinkables.
City Kindness
Police Commissioner Mulrooney got
letter the other day in which he was
told he was no good if he didn't call in
Patrolman Christopher Mitchell and
shake him by the hand. The letter told
him exactly what he ought to do-and
the Commissioned did it.
The whole thing was caused by the
fact that the little daughter of the writ
or of the ietter-a married man out of
work with four children, met the Of
hcer. practically stranger to her, on
Christmas Eve The cop asked her what
she was going to have to eat for
Christmas. When she sadly told him
nothing, he took her by the hand, led
her to butchers and bought her two
chickens and then filled huge basket
with other things and sent her home,
paying for everything out of his own
pocket.
And SO Patrolman Mitchell unex-
pectcdly received the personal thanks
of Mr Mulrooney And he's been pre-
NOTED since, in addition.