Evening star., 1932-07-31
TREND OF INDUSTRY
SHOWN BY SURVEY
Various Divisions Reviewed
Reflect Low Tendencies
of Current Year.
Special Dispatch TO The Star.

NEW YORK, July 30-Current indi-
cations of the trend in various divisions
of industry and trade are summarized
by the Standard Statistics Co. of New
York from its first of August resume of
the outlook for important lines, as fol-
lows
Advertising Further rate reductions
by magazines may stimulate advertising
in the Fall.
Agricultural machinery - Persistent
low prices for farm products have Sc
verely restricted demand and collections
are difficult.
Aircraft-Output of both military and
commercial planes in 1882 will be far
below the figures for 1881.
Automobiles-The large replacement
demand being built up should permit
leading producers to register substantial
gains once trade revival sets in.
Automobile parts-A number of parts
manufacturers have so strengthened
their relative positions that substantial
earnings should accrue with sustained
betterment in motor car manufacturing
Automobile tires-Manufac cturers' sales
are restricted today by the overstocking
of retailers early in the Summer.
Building-Most producers of equip
IlenJ ana I1ldJeIldlS Will De undDle 10
avoid losses for the year as a whole.
Chemicals-It is expected that re-
turns will continue to compare favor
ably with other divisions of industry
Coal-Bituminous output is running
at the lowest level for several years.
Electric equipment-The near-term
outlook is poor, but over the longer
term possibilities are definitely more
promising.
Food productS-Strength in live stock
and provision prices is constructive
development for the meat packers.
Leather-Activity in the shoe in
dustry is expanding currently and high
production schedules should continue
during the early Fall.
Machinery-Demand for industrial
machinery continues at extremely low
levels.
Medicines level of income for
the industry as a whole will be de-
cidedly better than the average corpo-
rate experience.
Metal ontainers-Demand over the
full year will probably be below 1881
Long-term prospects are much more
favorable.
Office equipment volumes re-
main at sharply restricted levels.
Paper-The wrapping paper division
Is making the DeSC relative showing IN
the industry. Newsprint output is of
10 per cent.
Petroleum-Profits of most oil COM
panieS are being benefited by higher
prices for gasoline.
Railroad equipment-This year will
be one of the poorest on record for this
industry.
Retail trade-Slightly improved con-
sumer response to special offerings OF
seasonal merchandise was experienced
in July.
Sugar-Because Of excessive world
stocks, recovery in the trade will be a
slow process.
Textiles-Sales comparisons with last
year are becoming less unfavorable
Theaters-At present levels box Office
receipts generally provide a profit
neither for the exhibitor nor the pro-
ducer.
Tobacco-Withdrawa of cigarettes
and manufactured tobacco showed con-
siderable improvement in June. Earn
ings for the larger units have been well
sustained.
Utilities-Electric power production
trend is still down, but manufactured
gas demand remains comparatively
stable. Recent losses in the number of
telephones in service are likely to be
continued for time. Telegraph and
cable business has contracted sharply
recently.