Evening star., 1932-08-14
RADIO GETTING SET
FOR 0RAT0RY WAR
Both Parties to Be in Action,
but Air May Not Be So
Thick as in '28.
BY MARTIN CODEL.

- organizing for the verbal fray
that will continue until the No.
vember elections. Loud speakers hence
forth may be expected to give forth
many hours Of political verbiage,
though uncertain war chests and pre-
viously contracted space in the ether"
may mean that not quite as much use
of the radio will be made in 1882 as in
1928. From the Hoover acceptance
speech forth the national networks in
tend to charge the parties full rates for
their time on the air, and the party
headquarters have agreed to pay. In
1928 total of $1,000,000 was expended
/ for radio time. Republicans and Demo-
Gratis each spending about $500000.
First to make known partial radio
plans are the Republicans, who have
tentatively set up budget of $500, 900
for the purchase of radio time. OF
this sum 100000 Is to be spent for
national network hook-ups and $780,
900 for "spot" broadcasts The latter
are speeches delivered over individual
stations by personal appearance or
/ through the medium of electrical tram
scriptions, which are recordings made
for broadcasting purposes only. This
budget. of course, will be administered
by national headquarters. Represen-
tative C.. William Ramseyer of Iowa
heads the Chicago speakers bureau Of
the Republicans, and Representative
John Q. Tilson Of Connecticut heads
the New York bureau.
To Handle Own Bookings.
Congressional and local candidates
for office, Democratic, Republican and
otherwise, will handle their own radio
bookings in their own way, usually by
securing time on stations that cover
their particular constituencies. Demo-
Gratis had not perfected their radio
plans at this writing, although they
have selected H. L. Pettey of New York
to handle the technical details from
headquarters there The Democratic
speakers bureau is headed by Robert
jackson of New Hampshire. The Dem
ocrats are now arranging to broadcast
the Roosevelt speeches scheduled at Co
lumbus August 30 at Sea Girt, N. j.,
August 81, and at Bridgeport, Conn,
September g. These and all subsequent
| political speeches by Roosevelt and his
spokesmen will be paid for. 1t costs
about $4,000 an hour for single Ma
| tion-wide radio hookup.
Until the Hoover notification ad-
dress, which more than 200 stations
JOlIltu dL lIlClI OhIl dllu lIlC ACINOl
expense to carry, equivalent time was
allotted by the chains to the parties
| free of charge This included the So
cialist and the Liberty parties; for the
| radio law directs that equal opportuni-
| ties to use the radio II at all, should
be given under the same conditions to
rival candidates for an office. The
equal opportunity dictum will prevail
hereafter, but the condition that may
| deter the smaller parties is the one
| that regular sponsor rates must be paid.
4 X
Whether American delegates to the
| International Radio Conference, OPEN
| ing in Madrid September 3, will ally
| themselves with European broadcasters
| to demand that additional wave lengths
reserved in the long-wave spectrum be
made available for super-power pro-
gram services in North America de-
| pends largely upon the attituoe our
neighboring nations manifest toward
the proposition.
The American delegates. appointed
recently by President Hoover, are go
ing to Spain uninstructed in the mat
ter of long-wave broadcasting. After
their preliminary conferences here
they expressed themselves as being
open-minded on the subject. What
will make up their minds undoubt-
edly will be the positions taken by the
delegates from Canada, Mexico and
Cuba; for it is the hope in many circles
that those countries will be willing to
adapt long waves to their use as a
means of eliminating the congestion
now existing in the present band of
wave lengths a!located to North
America.
Sail Next Wednesday.
The delegation sails on the S. s
Roosevelt next Wednesday. 1t will be
headed by Judge E. o. Sykes, now act
ing chairman of the Federal. Radio
Commission, and will include DR.. C.. B
Jolliffe, chief engineer of the commits
sion, and Walter Lichtenstein, execu-
tive secretary of the First National
Bank Of Chicago. Mr.. Lichtenstein
otherwise unknown In radio, Is an anna
teur code and cipher expert, who will
devote his chief attention to the tele-
graphic phases Of the conference, which
may be combined with the radio.
Technical advisers attached to this
delegation of three will be DR.. Irwin
Stewart State Department: Maj. VIII
liam F. Friedman and Lieut.. Wesley
T. Guest. Army; Lieut.. Comdr. Joseph
R. Redman, Navy; Lieut.. Comdr Ed
ward M. Webster, Coast Guard; Dr.
John H. Dellinger, Bureau Of Stand
ards; H. j. Walls AirwayS Division, De-
partment of Commerce, and Gerald c.
Cross, Federal Radio Commission. Sec
retary general of the delegation will be
Richard Southgate, acting chief of the
International Conferences Division
State Department; secretary, Hugh
Millard of the American Embassy at
Madrid. and assistant secretary, R.
Allen Haden. Foreign Service officer
| State Department.
In addition. score Of private radio
and communications concerns will send
representatives, and from these the
American delegation will derive much
of It's technical strength, inasmuch as
most of the men going are experts with
| previous experience at such conferences.
| Governmental economy dictated con-
siderably smaller delegation this year
| than that which represented this coun-
! try at the last such conference, held in
| Washington in 1927 At that conference
Mr. Hoover himself. then Secretary Of
| Commerce. not only headed the Ameri
/ can delegation but presided over all the
plenary sessions as president.
X X
Though the long discussed scheme of
empire radio is conspicuously absent
from the agenda of the Imperial Eco
| nomic Conference at Ottawa, plans are
| going forward to spread the British
idea, cultural and commercial and
otherwise to all the crown colonies and
dominions by radio. The latest fea-
ture of the empire broadcasting scheme
is the announced plan of the British
Broadcasting Corporation to record its
programs on disks and send them to
radio stations in all parts of the world
where the Union Jack flies.
Not the least significant phase Of the
empire radio plan. though it is little
discussed, is the feeling that radio can
be employed as potent force to stimu-
late the buy British goods" campaign
that is being promoted by British in
dtretrr, xxitI aid and onc0Ilra cement