Evening star., 1932-06-25
specia1 Disnatch to The Star.

Special Dispatch to The Star.
MILWAUKEE,. June 25 (N.AN.A).-
A program for the revival OF business,
which has received favorable comment
from a number of prominent Wisconsin
business men. has been drawn up by
Harry Goldberg, a member OF the Amer
lean Appraisal Co. offices here.
The plan is in the form OF 'Verpai
presentation" to the average man or
woman. 1t centers in the following
1T is generally agreed that organized,
concerted and simultaneous Duylng III
three or four basic industries Is all that
is necessary to start this country back
on the upgrade" :.
AS one businessman put 1t, Mr..
Goldbere's program contains the key
to the restoration of confidence neces-
sary for consumer commitment and II
the public will cooperate the Job can
be accomplished"
Gist of Plan.
Mr.. Goldberg's presentation of his
plan follows:
With our retrenching habits during
the depression a tremendous volume OF
business has been held back for which
there is now an actual market. Think
now of the things we would buy over
the period of the next two years II
We knew our jobs were assured. that we
would not otherwise buy-furn1ture
clothing, perhaps a car, perhaps paint
ing, repairing or remodellng your nome
over the next two years some OF us
would spend an average OF $10O per
year, some $500. some $500, some 81 600
some $4,000. some $4,000, or more. II
will probably average approximately
$4,000, 100000 of business per year
that we will not have if conditions con-
tinue as they are.
"Deducting about 10 per cent for raw
materials $10,000,000,0 900 of business
represents approximately $4,000, 100000
of labor At the present average yearly
wage for labor of approximately 81 900,
this means that if we were to purchase
what we need we could put approx
mately 5000, 900 men back to work for
at least two years.
Our first step is to find out what this
actual market Is and Low many men 1t
would re-employ. This would be done
through a survey conducted under the
direction of a central organization, pref
erably the United States Chamber of
Commerce with the cooperation of its
affiliated organizations.
Designate Purchases.
Through the local associations of
commerce the employers will be supplied
with forms which, on a designated day
throughout the United States, will be
distributed to their employees. These
forms say this
If am employed at my present
job or its equivalent for the next two
years l will make the following pur-
chaSeS.
This is not a commitment. or a
pledge. 1t is only a statement of what
we would purchase if we continue on
our jobs.
These forms contain a simple tabu-
lated record of the items previously
mentioned, viz, furniture, clothing,
home repairs and cars classified ac-
cording to price, but without designa-
tion of the specific make. In other
words, you may not know now the
make of the item you expect to pur-
chase, but you do know about what YOU
expect to pay for it.
When these forms are filled in they
are returned to the employers, who in
turn return them to the local associa-
ton of commerce, where they are to-
tailed This Is done all over the United
States and We then get total for the
country.
This will then tell us the amount
in dollars of the actual market for the