The Waterbury Democrat., 1932-01-27
SEARS PLAN GIVES | BUSINESS IMPETUS
New England Days Will Mean Work for
 Factories

To keep New England factories humming, to give New England res-
 idents a chance to buy merchan-
 disc made at home and, conse-
 quently, to estimate business in the
 section which is the soul of the
 United States, Sears. Roebuck &
 Co.,, is launching . New England
 Days event. The word "event" is
 properly used, for never in the
 memory of the oldest buyer has it
 been possible to secure such high grade of merchandise at such low
 cost. The concern organized New
 England Days last year with such marked success that buyers were
 saved thousands and several fac
 tories and other concerns were kept
 busy for weeks.
 | This year, the company plans to | out Sears Sears. Concessions from Il manufacturers combined with the | already record low prices of 1882
 enable them to make offers which are even superior to those of 1881. ] New England Days begin on the 28th and all shoppers are urged to take advantage of them not only l because every dollar spent now will
 bring more service than dollar | spent later on but also because CO., 4 operation with Sears, Roebuck in
 this great event will give prosperity
 a needed boost. Hundreds of the l items to be offered were made in
 New England and millions of dol
 lars have been spent to buy them. l Through these mammoth orders, l machines have have been turning faster and workers have been more
 steadily employed to deliver orders
 Tn time for the New England Days I event.
 Sears, Roebuck feel that they can
 ask the cooperation of the public in
 bringing prosperity back to New | England because they can point | with pride to their own share in
 the big plan. Tn 1881 they bought | $32,000,000 of New England mer- | chandise; they paid $2.500,00O in I salaries to New England people; | they paid $400,000 for rents and
 taxes in New England: they spent | $500,000 for advertising in New
 England newspapers.
 l The concern is now giving every
 citizen in New England a chance to | follow suit and, at the same time,
 to buy at amazing prices brand
 new merchandise which is all that
 the advertisements promise 1t to be. Governors. mayors, chambers of commerce and disinterested parties l have been wholehearted in their ir-
 dorsements and support of New l England Days
 l His Excellency, Joseph B. Ely, governor of the commonwealth of Massa husetts, says in his letter ad-
 dressed to F. R. Lamb. manager lAka tAk Sears. Roebuck & Co.
 "The enterprise of Sears, Roe-
 buck & Co. in promoting New
 England's welfare by concentrating
 on New England products at this l New England Days sale and the
 slogan Buy What Your Neighbor l Makes and Save Money Is particu- larIy attractive"
 New England Council | Dudley Harmon, executive vice.
 president of the New England
 council, an organization whose in. | terests are centered exclusively in l New England and whose personnel
 is composed of leaders of industry.
 commerce. politics, and walks of | public life, has the following to say
 regarding "New England Days: The New England council well
 comes every activity calculated to
 bring New England products to the
 favorable attention of the public. land Days during which you pro-
 pose to feature articles made in our New England factories in each
 of your retail stores throughout these six states is. therefore, grati- | flying to us, especially since your
 present plans are based upon the results of series of New Eng
 land Days conducted on . smaller
 "Ws have long felt that many New England manufacturers do not sufficiently appreciate their oppor- tunities tn the New England mar. ket, which, with but ? per cent or ths arsa poss.Is.ens .aI.n 2, nssEly sns 1fn,pted psd | states, Conversely, we havs also eonaiderAd that many. Inerchants n New England ars too little acquain- ted with the nAnYfactyring re- s0uvnes Of our diversified iDdustries almest at thelr doors, Tn carrying out the plan you have nutllned, Sears, R0ebuck q Co, will be dsm- opstratlns to both public and nter- chants the values our manpfaetur' CTS are prepared to oHer .thsm, while at the ssple time revealing 70 our New England manpfaetlrsrs the power pf 0yr New England p,arkst to consume qusllty ,pT9,' duets, preperly. msEehsldlssd. Rsln hsttsr business thropshest fh's 's"Ws isppvse,sts the mapnsy sne eJl ths fornss af your .eraanfsetlon prlis 'Esv EpGlsns' end wish '.Eysrysps wha has h.snl, <, ,ssausslnt- n, sspthGslssiIs, ''lnlalsIlsItsT" slpiSSRs United Htsiss hsye bssp rsoeLysa,. II iesJps aInlept nerta!n that slmllar plans VII bs adePte9 in. stber lee' uapA. .ai fhs e?nniIy. snf nm es9o eyssH'ss.ss, sygs pHsssspfassa ssssp .a sh shg hs pEhspt ihs country,