Evening star., 1932-12-11
CLOTH|ERS PRESS
/ ADVERTISING CODE
Further Conference on Stand.
ards to Be Called in
Near Future.

Further conference on the subject
Of mems clothing and furnishings ad-
vertising will be called In the near
future by the Better Business Bureau
to discuss the success of the newly
enacted standards to which 10 Wash
ington stores have signifed their ap-
proyal and to enable those establish
ments which have not yet ratified to
join with the group In the cooperative
movement, it was announced yesterday.
newspaper executives who have CO.
operated in the formulation of these
rules for advertising will be invited to
attend the meeting.
These standards, effective today, are
especially designed to make compare
tive prices in advertising more definite
and therefore inspire greater public
confidence, Comparative prices in ad-
vertising are those claims Of value or
worth, or former price, greater than the
price at which it is offered, such as SIS
shirts, s2.9s. The adoption of these
standards is not to be construed as
any special reflection on the use of
values in the past, but is to be con-
Ndered as an ethical step to make ad-
yertising generally more accurate.
Stores Entering Agreement.
Those stores which have signed the
agreement follow: Dreyfuss Brothers,
Frederick's, Goldheims, Grosner's, The
Hecht Co., Sol Herzog, Inc; S. Kann
Sons Co., D. j. Kaufman, Inc; Kings
Palace, Lansburgh's, Meyers Mems
Shop, Inc; Milton r. Ney, Arthur
Neuman, The Palais Royal, Richman
Brothers, Saltz Brothers, University
Shop, Inc; Sidney West, Inc. and
J<x<,~s a.~Ip r. TSxft ftSxx,x
Several merchants not included in
the above list have indicated their gen.
eral Endorsement Of the program.
A statement issued by the bureau to
the public explaining the agreement
follows:
ITO make advertising more truthful,
more believable, the representative de-
partment stores and a large number of
the mems wear stores have just ap-
proved a set of standards for mems
clothing and furnishings advertising.
These standards go into effect today.
Briefly outlined, the standards which
have been subscribed to are as follows:
"First-When value, worth or un-
qualified comparative prices are used in
advertising by q mems wear merchant,
such as SIS shirts, S2.eS' or Suits worth
$45, now $780, 1t shall be the prices at
which the same or similar merchandise
is selling In regular stock In competitive
stores at the time the advertisement
appears.
Former Price Defined.
"Second-.Fo Former price, Formerly
or Were shall mean the last prevailing
price Of the merchandise advertised in
the particular merchants stock.
Third-Merchandis regularly car
ried at standard price In the mer-
chants stock, but bought at special
concession from his manufacturers or
5obbers, may be advertised with COM
parative price or value, qualified as
Regular or Regularly
"Fourth-Indirect or suggestive COM
parative prices or values should not be
used
"Fifth-An spectacular or special
events, such as closing out, reorgani-
zation and other such sales are to be
thoroughly checked by the Better BUSH
ness Bureau before the advertisement
appears in the newspapers.
"Sixth-The above standards, which
are summarized very briefly, shall apply
to all advertising-direct mail circulars
store signs, radio, as well as to news
paper advertising.
All merchants In Washington han
ding mems wear are invited by the
Better Business Bureau to Join In this
agreement The standards In detail are
available to any member Of the public
who may be interested"