davidaulloa/AmericanStories huggingface dataset:
The Waterbury Democrat., 1932-02-02
BY r.. u. ROCkELMAN
Observation-Disclosures Motor
COrpOration)


Admitted by manufacturers,
dealers and the motoring public, is
the fact that motor cars for 1882
reveal the greatest dollar -for-dol-
lar value the motor car industry
, has been offered.
What as not been brought out,
however, is that the greatest
strides have been made in the low
price field during the last two
years and in 1892 the greatest
values in the industry are found
in that field.
In cars selling in the higher
price ranges, it is not particularly
astounding to find the incorporation
Of important features never before
made a part of the automobile.
The engineers are able to create
new developments for the low
priced car as easily as for higher
cost cars. And the actual differ
ence in cost of materials is rela-
lively small between cars of Vari-
Gus classes. So it comes down
largely to matter wo manufac-
turing.
The astounding part, as the pub
lie is beginning to discover, Is the
incorporation of these same fea-
lures in the lowest-price automo-
biles. For years the motoring world
had taken it for granted that GER
tain features should not be eX-
pected in low priced cars and no
one questioned it very greatly until
the advent of Plymouth's Floating
Power. =.
AS much as two years ago the
trend toward features" on low
cost cars began. From that time
down to this, buying has been to-
ward lower priced cars. Features
thought only possible In high
priced automobile merchandise
have taken their place in the low
est priced cars. This has caused a
distinct reversal Of buying in motor
cars.
In order to incorporate features
which actually spelled comfort,
convenience and performance In
low-price car, it took genuine
courage on the part of the manu-
facturers of these cars. These
manufacturers and htetr engineer
ing and production staffs, spent
many a sleepless night endavoring
to put expensive features in their
cars, at tn same time keeping
within their price range and not
onlyp maintaining but actually
raising their standards of quality.
To the engineering and produc-
ton staffs responsible for this &C
complishment, goes all honor Tor
doing a remarkably fine job. How
ever, prior to the appearance of
Plymouth the engineers had not
concentrated on features for low
cost cars because of the stumbling
blocks in manufacturing which
held up the cost.
Automotive engineers from the
start of the industry, agreed that
the four-cylinder car was the most
economical to manufacture and
the most efficient to drive. Their
nemesis, however, was vibration.
Chrysler Motors discovery and de-
velopment of Floating Power
now patented and fully protected
marked the doom of power
shock.
The Waterbury Democrat., 1932-02-02
Educative Value
in Motor Show
Experienced Visitor May
Learn Much of Trend
in Cars

At the automobile show the cars
the thing-but not everything. So
say inveterate showgoers who find
the annual exhibition of motor
dom's trends in thought. Those
who look backstage at the motor
show find the truth about service,
driving and safety as 1t is revealed
in no other way.
As one experienced show visitor
puts it, II go to the show for the
human nature it displays. 1t is
the opportunity Of the year for
reading between the lines. Any OBJ
serving person can make his visit
to the show yield unexpected divid-
ends"
He added the stipulation, how
ever, that those who expect to bene-
fit must also invest. Something
must be brought to the show be-
sides the mere desire to cape. One
gets out of show in proportion to
what one puts into it in the way OF
interest and observation.
Trends Are Marked
Last years observing visitor at
various shows could have predicted
a season marked by novelty and
experiment in the matter of car
control, body lines and mechanical
features. The visitor foresaw that
the public would not be able to
make up it's mind clearly on many
questions and easily foretold that
attention would gradually revert to
a consideration Of style. This year
1t is possible to read ahead with
the same degree of accuracy. The
| trends are plainly marked.
!. 1n,.sxy visit
to a motor show is perhaps best ex-
planned by noting what special
dividend typical showgoers receive.
One of the most unusual views was
that expressed by driver who said
that, after listening to comments of
others who were discussing the
method of operating a certain fea-
ture on a certain make of car, he
considered it a matter of safety to
keep away from this car as much
as possible when on the road. 1t
was his observation that apparently
the average person did not know
how to handle 1t properly.
Quite a different view was held
by another showgoer who looked
over the same make of car. He
pointed out that the questions
seemingly revealing Ignorance as
they did, evidenced a desire to
learn. These people will be bet
ter drivers" he declared.
He was supported in his view by
third showgoer who said that
there was evidence of a desire on
the part Of the motoring public
to acquire a better knowledge OF
the elements Of driving. In his
opinion the industry was pursuing
wise course In stimulating
thought by avoiding too much
Standardization in control.
Much to Be Learned
No visitor to a show who keeps
his ears open can fail to learn a
great deal about the past record or
cars and at the same time gain hint
of possible experience with them
in the future. While there always
are habitual kickers, certain
number of complaints aired at the
show provide a dissection of any
cars mechanical weaknesses. The
questions which intelligent persons
ask also suggest the future, but
one must be careful not to be
swayed by the alarmists who do
not differentiate between fear and
fact. The motoring public has
proflted handsomely by its willing
ness to take chance on new ideas.
The Waterbury Democrat., 1932-02-02

have often said there was nothing
so inspiring to a group of sales
men as talk by knute Rockne.
Naturally Rockne was unable to
visit all of the hundreds of Stude-
baker dealers. For those meetings
he could not attend in person, cleo
trical prescriptions OF his ideas of
selling automobiles were made.
These photograph recordings of
his addresses were played" before
the far flung dealer meetings and,
always the Rockne personality
was able to lift itself from the
wax records and find a way into
the spirits of the listeners.
These recorded talks of knute
Rockne are masterpieces of sell
] ing addresses. They were always
The Waterbury Democrat., 1932-02-02
ROckne Six
HOnOrs Knute
New Studebaker Product
Pays Tribute to Old
Master.

The Rockne Six. which is maxi
ing it's first formal public appear
ance at the current automobile
show, was so named in honor of
Knute Rockne, who at the time of
his death was preparing to leave
the gridiron and devote his talents
to business.
According to Albert Russell Frs
kline, president of the Studebaker
corporation and chairman of the
board of it's subsidiary, the Rockne
Motors corporation, Knute Rockne
was to have been an executive Of
the new company.
1--WE are calling this remarkable
new automobile the Rockne Six In
honor of a man who was our for
mer business associate" said Mr.
Erskine. "Knute Rockne would
have been vice-president of Rockne
Motors corporation, had he lived.
1t was his intention to give up ac-
tive football direction after the
1881 season.
"Knute Rockne was more than
man of magnificent attachments
in the world Of athletics. He was
we'll on the way to becoming an
equally notable figure in the world
of business.
"He had been associated with
the Studebaker organization for
several years and at the time of
his passing was a valued executive
of the Studebaker sales staff.
"Mr Rockne was proud of his
work here and of the responsible
tiles we had entrusted to him.
With characteristic energy, he
brought to Studebaker the keen
mind, the magnetic personality and
the indomitable persistence which
had won him such high place in
football
ut seems to be highly fitting
that the finest qualities of Knute
Rockne, the man. should be SO
brilliantly reflected and recalled
by the stamina, sparkle and speed
of the Rockne Six. 1t is a source
of great pride to us and to his
The Waterbury Democrat., 1932-02-02

gradual march forward to perfec-
ton.
Not only Waterbury but the cit
les and towns of the Naugatuck
Valley as we'll as to the east and
west of the Brass City will be in
terested in the show, the commit
tee of dealers in charge feels.
A band will play as Mayor Hayes
formally opens the 1882 show. The
armory has been fittingly decorated
for the occasion but, needless to
say, all the decorations are but
small items in comparison with the
beauty which the new cars re-
fleet. The armory is ideally fitted to
accommodate the cars on display.
Tomorrow, then, at noon, the
city will be on its toes for the
triumphant march about the town
And Tomorrow at be on hand
when the armory doors swing wide
to admit the anxious and interest
ed public. Hail to the Motor Indus
try! Never hating! Ever progress
ing!
The Waterbury Democrat., 1932-02-02

SINCE the Plymouth with Floating
Power was introduced last July,
100000 owners have driven it more
than 336,OOO,OOO miles.
Thisgreatowner test has covered
every section of the country -. all
kindsofroads. allkindsof weather
%. all degrees of driving expertness.
The result is that Plymouth in the
hands of the public has proved an
even greater car than Chrysler
Motors engineers dared predict,
even after their own tests had es-
tablished it's worth.
Today the public has proved that
Plymouth's Floating Power truly
gives the only really vibrationless
ride in the lowest-priced field.
The public has proved that Ply
mouth has the smoothness not of
six but a fine eight, with the econ
omy of four.
The public has proved that Float
ing Power is as durable as it is
efficient. This great engineering ad-
vancement has since been adopted
by Chrysler, De Soto and Dodge
The Waterbury Democrat., 1932-02-02

family that the Rockne Six will
worthily honor his name and per-
petuate his memory"
The influence of Knute Rockne
is still felt throughout the great
Studebaker organization.
One of Rockne's assignments
with Studebaker was the instilling
Of his unquenchable enthusiasm
into dealers and statesmen. He had
been thoroughly schooled in the
policies of the Studebaker organ
ization and the merits of Stude-
baker cars and he addressed scores
of meetings Of dealers and sales
men, talking to them about selling
automobiles with the same driving
spirit that marked his talks to his
teams. Veteran Studebaker dealers
The Waterbury Democrat., 1932-02-02
Plymouth Raises
Quality Standard
Great Values Offered in Car Which Pioneered Floating
Power

With this objection removed and
greater value in features of ap-
pearance, performance, comfort,
safety and inherent quality, an
established fact. the industry saw
by phenomenal and steady in
crease in sales of the New Ply
mouth-upon which Floating Pow
err was intrduced-public recogni-
ton and acceptance Of the -four
with the features of the eight"
A new chapter in automobiles
was begun on July 6, 1931--the
day the New Floating Power Ply
mouth was first revealed to the
public.
Plymouth has shown an increase OF
291.83 per cent over the same
period in 1880. Figures for the en-
tire year of 1881 show an increase
of 150.57 per cent over 1880.
The Waterbury Democrat., 1932-02-02
336 MILLION
MILES
By 100 o. y 30, new ~ Owner,

all higher-priced Chrysler Motors
products.
The public has proved that Ply
mouths combination of Floating
Power, Free Wheeling and an
Easy Shift Transmission gives it
performance and driving ease never
before known in lowest-price cars.
The public has proved that Ply
mouths weatherproof hydraulic
brakes, Safety Steel body and
double drop frame give it unsur-
passed safety.
Learn for yourself what 100000
Plymouth owners have proved and
are proving every day. Your near
est Chrysler, De Soto or Dodge
dealer will be glad to arrange
demonstration.
NEW LOW Professionalism $685., Sport
Roadster $5o5, Sport Phaeton $685.. Coupe
S565, Coupe with rumble seat 500, Convert
ibIe Coupe $645, Sedan (2-door) $575, Sedan
(4-door, 6-window) $685.. 70. b. factory. Low
delivered prices. Convenient hme-Payn'enfs.
Non shatterable plate glass is available on
all models at small extra cost. All enclosed
models wired for PhiIco Transifono radio
without extra COST
The Waterbury Democrat., 1932-02-02
POINTS 10 REMEMBER

Among the things the motorist
might we'll remember are:
That looseness in the bumper
moorings causes a noise that often
Is hard to trace.
That anti-friction bearings re-
quire fabrication.
That being towed requires nigh
err; type Of alertness than when
driving the car under its own
power.
The Waterbury Democrat., 1932-02-02
IDILING is IMPORTANT

An engine that will not idle prop
erly Is not to be tolerated In these
days Of traffic congestion. In de-
terming the cause of stalling. the
car owner should consider carbure-
tor adjustment and cleanliness
1ooseness In the timing chain over
heating. dirty distributor points
and fouled spark plugs. One OF
these usually will be found to be
the cause.
The Waterbury Democrat., 1932-02-02
WHICH is THE BETTER?

OF the two methods of starting
away on a hill, using the foot on
the accelerator and the hand brake
or using the hand throttle and the
foot brake, both have their virtues
and their short comings. The mo-
torist should use whichever system
permits him to get away with the
least strain on the drive mechan-
ism; in other words. whichever per-
mits a minimum of slipping back
ward before the clutch engages.
The Waterbury Democrat., 1932-02-02

colored by the forceful phrasing
of the football field, were always
full of incidents that has occurred
during his gridiron career. The
original recordings are carefully
preserved by the Studebaker cor
poration.
The work of keeping dealers and
statesmen on their toes was to have
been part of Knute Rockne's job
with the company that bears his
name. Innumerable other duties
concerned with all phases of auto
mobile merchandising would have
also fallen on his shoulders.
Sixty per cent of the farmers
in the United States own automo-
biles and Ia per cent own trucks
The Waterbury Democrat., 1932-02-02
MAYOR OPENS auto SHOW AT ARM0Ry TOMORROW NIGH
Cars On Display
At Auto Show

The local dealers participat-
ing in the auto show and the
makes of cars they will display
are as follows: Gillmor- Moody,
Inc, (willys-Knight): Blue Rib
bon Garage, INC, dodge and
PIymouth); Packard Bridge
port Motors, Inc, (Packard);
Dcconinck Motors, Inc, (Pon-
tiac); Malcolm Motors. Inc,
(Ford and LincolnD; Water
bury Nash company, (Nash);
Hotchkiss Buick Company,
Quick; Wcnzel and Collins,
(Chryslcr and Plymouth) Geg-
han and Allerton, (Studebaker-
Pierce Arrow; LOehmann
Chevrolet Company (Chevro-
lett.
The Waterbury Democrat., 1932-02-02

IN THE DEMOCRAT REACH
OVER $4,000 PEOPLE DAILY
The Waterbury Democrat., 1932-02-02
Great Display Of
1892 Cars; Many
New improvements
Frederick X. Loehmann, President Automobile Assoc
citation Promises Public Sparkling Exhibiting
Street Parade This Noon Advertises Program

The March of the Motor Industry Never ending forging
ahead the motor industry will advance products
night Waterbury Automobile Show of 1882 opens
the State Arnoy on Promptly o'clock the doors OF
this huge building thrown open offering the public the
greatest array car beauty and efficiency presented
by Americas cheftains.
Milford chronicle., 1932-01-08

David w. Barr. aged al years. son
of the late William Barr. died at 8
o'clock Christmas night, from
chronic nephritis, ip the Maryland
University Hospital. Baltimore. Flu
neral services were held in the
Presbyterian church here Monday
afternoon. Rev. T. P. Mckee officiat-
ing. and interment made in the GEM
etery of Asbury M. E. Church. He is
survived by his mother, wife and
daughter He was a brother of Lin
den and Mrs. Nutter Marvel, of this
town.
Announcement of the marriage of
Miss Anita Short, daughter of Mr.
and Mrs. Boyce Short, of near Lin
coin City, this county, who formerly
lived near Georgetown, and Wood
row Wilson Morgan, son of Mr.. and
Mrs. William Morgan. also of that
section, has been made. They Slip
ped away from their friends on Sat
urday, December 10, and went to
Denton. Md, where they were mar
ried by the Rev. Thomas j. lurking
ton.
Employees in the Sussex Coun-
ty court house, together with the Of
ficeholders, are donating one per
cent of their salaries for the unem-
ployed and needy. The money is be-
ing turned over to the Relief Com
mittee of the county, recently named
by Governor Buck. Already the Of
ficials have contributed more than
fifty dollars.
Mr.. and Mrs. Fred Hamblen en-
Lertained on Christmas day quite a
number of relatives. Those from out
of town were Mrs. Webster Carter
and son, Mr.. and Mrs. Harold JEFF
ferson of Wilmington, Mr.. and Mrs
Walter Hahn and son Warren of
Philadelphia, and Mr.. and Mrs. John
Hamblen of Providence, r. 1.
Clerk of Peace and Mrs. Frank w.
Lawson on Christmas day attended
near Berlin, Md, the celebration of
the fiftieth wedding anniversary of
the marriage of Charles W. and Lu-
Milford chronicle., 1932-01-08
Northern Cabbage Higher
GEORGETOWN

Register of Wills Frank l.. JOSEPH
has issued the following letters the
past week:
On the estate of Mary E. Woodall
of Baltimore Hundred to Nj. Cor
nelia Bradley and Cora NJ B. Hur-
lock.
On the estate of Theodore Whaley
of Cedar Creek Hundred to Lydia
Collins.
On the estate of Henry Davis OF
Cedar Creek Hundred to The Sussex
Trust Company of Milton and Edwin
P. Davis.
On the estate of Elmer c. Parsons
of Little Greek Hundred to Mary A.
Parsons.
Clerk of the Peace Frank w. Law
son has the past week issued a mar
riage license to Raymond II, Hud-
son of Selbyville, Del, and Hilda B.
Long of Frankford. Del.
There are thirty prisoners starting
the new year with Sheriff Britting-
ham at the county Jail here.
The rabbit and quail season that
has Just closed was not as profitable
as some seasons. Rabbits were
scarce. Quail were more plentiful
but wild and hard to find. although
our sportsment enjoyed their share
Much credit is due Postmaster
Jehu F. Hudson and all of his assist
ants of the Georgetown pOstoffice in
the manner and efficient way that
they handled the large amount of
mail that came through the office
during the holiday rush.
Members of the Sussex County
Christian Endeavor Union assembled
at Georgetown M. P. Church We'd
nesday afternoon and went to the
Sussex Aims House and Delaware
Colony and distributed Christmas
gifts.
Former County Commissioner
Granville A. Cannon, of Dagsboro,
was in town on Tuesday.
Milford chronicle., 1932-01-08

"TYDOL Gasoline gave me lightning
service at the South Pole on the Byrd
Expedition" j.. says Lieut.. Thomas
Mulroy.
"But when my stOp-watch clocked this
1L2 second start -.
"At 29' below freezing =. after IL hours
in this refrigeration room ...
"Then was convinced, from my own
experience with Polar cold, that here
was a new worlds starting record"
We believe that such smashing proof
has never before been given you.
But we will let you and your car be the
judges Try it. Try it in the coldest
weather. And you will prove its starting
speed to your own lasting satisfaction.
Always super-power, high-test, anti
knock. Now - split-second starting at
no extra cost.
Milford chronicle., 1932-01-08

John r. Kitchens and family havt
moved to the property of the lat
Mrs. MOllie Robbins Lynch, on Eas
y Market street.
Mr.. and Mrs. Fred SammOns arr
visiting in Philadelphia
Mr.. and Mrs. s. j. Register spen
Sunday with relatives in Blades.
l. Miss Emma Swain was home from
Philadelphia for the New Year hOli.
day.
w. S. Lacey has been spending q
few days with his children in Will
mington.
Miss Lizzie C. Hart spent the holi-
days at Millsboro with her neice
Mrs. George S. Williams.
Wendell Travis has been visiting
relatives and friends in FELTON, and
vicinity for several days.
Arthur Hart, of Chester, Pa, spent
the weekend with his parents, Mr..
and Mrs. Arthur j. Hart.
Mr.. and Mrs. Cove S. Nelson, of
Haddonfield, N. j., are visiting Mr..
and Mrs. George A. Nelson.
Mrs. John S. Nelson, of Washing
ton, is visiting her parents, Mr.. and
Mrs. II. S. Maeklin.
Miss Nancy Jones, of New York,
spent Christmas with her parents,
Rev. and Mrs. Omar E. Jones.
Mr.. and Mrs. Philip r. Layton, of
BridgeVille, spent the weekend here
with relatives and friends.
Mr.. and Mrs. George A. Nelson
spent Christmas with their daughter,
Mrs. Harry Walker, of Philadelphia.
Mr. and Mrs. Cullen George, of
Wilmington, spent Christmas with
the formers mother, Mrs. Katie
George.
Mrs. M. J. McDermOtt on Tuesday
afternoon entertained friends at a
bridge luncheon ir honor of her sis
ter, Mrs. F. d. Lackey, of Pelham
Manor, N. Y.
Mr.. and Mrs. Frank M. Jones and
the Misses Jones spent the first of
last week in Wilmington with Mrs.
Jones brother, Attorney Robert Fl.
Richards, and family.
Miss Sara Catherine Cooke has
been home from the American Uni
versity, Washington, d. c., spending
the holidays with her parents, Mr..
and Mrs. Howard ]. Cooke.
Mr.. and Mrs. ]. j.. Freeman and
son, OthO, of Snow Hill spent the
holidays i'm town visiting Mr.. and
Mrs. ]. F. Bowers and other friends
in this vicinity.
Dale Bryan was in Philadelphia
a part of last week.
Rev. Omar Il. Jones has been con-
fined to his home part of the week
suffering from a cold.
Mrs. Fred Blackstone and Mr.. and
Mrs. Raymond Martin and son, Ray
mond, were in Philadelphia last
Miss Pauline Godfrey entertained
friends at a five-table bridge party
at her home on N. Bedford street last
Monday evening.
Master Layton Ayers is quite sick
at the home of his parents, Mr.. and
Mrs. Thomas E. Ayers, on North
Bedford street. Mrs. Ayers is also
sick with grip and bronchitis.
Mrs. Lola Warrington and son
Thaddeus, took dinner Christmas day
with their daughter and sister, Mrs.
William Craig, at Wyoming. Includ-
ed in their menu at their evening
meal in their home here were ma
tive-grown pomatoes. something un-
Milford chronicle., 1932-01-08

usual here during the Christmas sea
son.
Mrs. Effie Vickers. of Berlin, Md,
is visiting her mother, Mrs. Lizzie
Calhoun.
Mr.. and Mrs. William IL. Truitt
and SON David Henry of near Cool
spring, called on Mr.. and Mrs. Paul
Swain on Saturday afternoon.
Mr.. and Mrs. Raymond Short and
daughters. Elizabeth and Irma, Mr..
and Mrs. William Owens. Mrs. Ella
Tyndall and daughter Mildred spent
Sunday with Mr.. and Mrs. George
Messick and family.
Milford chronicle., 1932-01-08
Orange InstaIIs Officers

Sussex County Pomona Grange
will meet in the new Grange Hall at
Georgetown as the guests. of Mid
land Grange Thursday. January l4'
at 10 a. m. The officers for the en-
suing term of two years will be in
stalled in the afternoon and gen
eral good time is anticipated. Some
important problems will come up
for discussion and disposal.
Milford chronicle., 1932-01-08
Apple Market Fairly Steady

Moderate supplies and rather slow
demand continue the feature of the
general apple markets. There is no
distinct trend in prices. Changes
have been along the line of varieties
rather than the general supply. Re-
ceipts are moderate and demand
slow in nearly all eastern cities
Greetings are firm ih price at New
York, some lots selling at $1.5O per
bushel. Mcintosh continue to bring
top of So per bushel in some mar
kets and Baldwins sold at 90c in
New York, but reached 81 in Chica-
go. Eastern Staymans declined in
Philadelphia and Washington but
were about steady elsewhere at a
range of 75c to $1.15. Eastern Yorks
and Black Twigs sold at 50-75c. A
few lots of Vermont Mcintosh reach
ed 81 per barrel in New York. Trad
ing in apples was light in eastern
producing sections. Greetings
brought $12O to $1.35 per bushel for
cold storage stock at western New
York shipping points. A few lots of
cold storage Baldwins brought $1.O5
and common storage stock of various
grades ranged 55-75c.