Imperial Valley press., 1932-11-12
To
MAKE NEW Six

DETROIT, Mich, Nov. 12.-(Spe
caD-ProSperity's Big Parade ha
startedl And Chevrolet Moto
Company, largest automobile man
ufacturer in the world, fiery torcl
of optimism in its hand, leads tn
golden way down the highway 0
/ good times Once more comes tn
roar of machines, derricks, grea
hammers, and the chant of tn
stamps as industrys grand sym
/ phony, men at work" is hearC
throughout the land.
Today this shot-heard joyful,
round the BUSINESS world-was free
by w S. Knudsen, president anc
general manager, Chevrolet Motor
company. Nearly $4,000 units OF
the 1888 Chevrolet series, valued il
excess of S20,000000 will be re-
quired next month for dealer an
nouncement purposes alone,' de-
clared Knudsen. THE manufac-
ture of at least that number is as
sured within the next few weeks
This output will entail the con-
sumption of more than $4,000 tons
of iron and steel, and the use OF
large quantities of 30 other major
commodities which go into the pro-
duction of a new Chevrolet six
Questioned relative to the new
product, Knudsen said: THE 1888
Chevrolet will have a longer wheel
base, extensive changes and many
improvements in body design, a
price which takes account of to-
days incomes, and improvements
in performance, economy, power,
safety and other factors. Fisher
Body craftsmen have taken advan-
tage of the longer wheelbase to
contribute coachwork unique in
the low-priced field, including dy-
manic new styling and an inven-
ton which will be recognized i'm
mediately as one of the most fun
damental comfort Improvements of
all time. The new series will be
the fifth annual Chevrolet to en-
ploy a six cylinder engine, the first
six having been announced in 1928.
Since then, Chevrolet has built
nearly 100000 Skies"
This defeats rumors, current in
trade circles, that the new Chevro-
let will be a stripped model,
concession to troubled times, and
designed 10 meet only the bare
needs of Transportation.
Regarding market conditions,
sales possibilities for the new Chew
rolet, and the status Of the dealer
organization, Knudsen said 1--WE
are embarking on the 1888 program
shortly, because we believe salts
factory sales volume will reward
any desirable product, rightly
priced, ably merchandised. Obser-
vance of this policy during the past
three years has brought Chevrolet
a constantly increasing percentage
of the total available business, and
in 1892 placed the company in the
most favorable comparative posi-
ton it has ever enjoyed in its 81
year history. In this three-year
period, the company's plants, al
though on curtailed schedules, ne
yer once closed for a continuous
shutdown. exceeding 80 days, and
then only during the regular an
nual interval of changing models.
AN unexpected, sustained up
swing in sales, extending from Aug
ust to October, brought depletion
of field stocks sooner than antici-
pated and now permits the an
nouncement of the new car. Stocks
average three units per dealer, the
best clean up the company has
ever had. Used car stocks also are
at the lowest numerical point since
1925 when the Chevrolet organiza-
ton was much smaller than it is
today. We have added 300 dealers
in the last quarter, bringing our
present sales organization to more
than 10000 persons.
In building this new car, Chew
rolet has broken boldly with the
past wherever change meant i'm
provement. Experience gained in
building more than 100000 cars,
together with the marked advant-
ages that naturally accrue to the
leader in sales, has made it pos
sible for us to build a new Chevro-
let at a price which takes account
of today's incomes"
Automotive sales experts con-
strue the addition of 800 dealers TO
the organization as an indication of
faith in the business future on the
part of Chevrolet Motor Company
Since no similar extensive addition
of dealers was made at any time
in the past three years, the move
in view of Chevrolet's dealer policy
is interpreted as an assurance that
the company anticipates sufficient
volume in the future to enable its
dealers to conduct profitable oper-
ations.