The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1932-02-11

things that not impossible miracles A mir
acle is simply something unusual. miracle is
seeing the thing done. 1t was miracle, for in
stance, when five boys arrested the other day
in Los Angels for throwing snowballs.
The Hibbing Advertising Club is really not so
much of advertising organization it is
chants organization Today, at its noon luncheon,
however, it gave attention to the subject for which
it is named ADVERTISING and it had recilated to it
number of miracles.
OF course soap, when properly used, can pretty
nearly work miracles. In 1880 and 1881 soap did
work miracle If there is any organization in the
world that clean up regularly year after year,
it is the soap organization. How do the soap manu-
facturers do it. BY advertising, dearly beloved, by
advertising.
The soap manufacturers have been making soap
long time. They have gone through several depres-
sions When the present depression along, it
was nothing new to the soap manufacturers. They
knew exactly what to do, and they did it. They gave
more thought than to their advertising, and
they materially increased their advertising The
soap manufacturers spent a hghwater
mark, in 1880 and 1881. With what result? With
the result that the soap manufacturers employees
not listed among the unemployed with the result
that more people were employed making soap in
1881 than ever before. The soap business took
of the edge of grief off bad times last year. In
cidentaly the soap business of the few that
made more money than ever last year.
Lots of folks said it couldn't be done, but mir
acles have been DONE can be DONE and will be done
Oh WE'LL we gotta have soap, you say. Yes but
we don't have to have oil burners. In 1880 one oil
burner company spent thirty per cent more for adj
vertising than in 1929 and by combining increased
sales effort increased its business Sc per cent
the business of the most prosperous year in the last
one, and they did not forget how it work
ed. In 1881 they again increased their advertising
appropriation and their sales mounted to 81 per cent
over their best previous year. Unemployment? This
COMPANY decreased it.
The Bon Ami company depends 90 u per cent
on advertising for its sales when the depression
Bon Ami increased its advertising apropriar
ton 81 per cent. They laid off man in 1880
In 1881 Bon Ami still further increased its adver-
Using appropriation, and again the company did not
add so much as one man to the unemployment
ranks.
Of course, if it's miracles you want you've got to
mix advertising with little brains and little hard
work. The Johnson Educator Food company did
that, and they worked miracle The companys
food staples began to lose ground as the depression
came and it faced the disagreeable necessity of
laying off well of not counting profits Its
president thought and thought hard He thought of
wheat. Such lot of it lying about unused; and SO
cheap. So he invented thin whole wheat cracker,
called it "Thinsy," doubled his advertising appro-
priation, sold almost seven million packages in eight
months, put men to work instead Of laying them Off
and materially fattened his bank account There's
miracle worker for you.
The A. B. Chase Piano company resolved not to
grow STALE It did not look good for piano sales
III 1S0O, SO the company SWlIcneu 70 MOtOr oOdtS
borrowed lot Of money and spent it for advertising
More men the payroll, more money in the bank
| more miracle
You know about Philco yourself. Did Philco
| shut down its plant and lay off men? Not on your
| life. It brought out baby grand radio, adver-
tised to beat the band, revolutionized the radio
business and worked miracle. Philco sales climb
ed 100 per cent in $780, its 1881 advertising appropr
| ton doubled, all in the midst Of depression
Don't tell Philco that the day of miracles is past
| Want miracle? Brains and industry mixed with