The Indianapolis times. [volume] (Indianapolis [Ind.]) 1922-1965, 1932-02-11
S-CYLINDER CAR
Will Be BUILT
BY HENRY FORD
Production Will Start Next
Week; First ShoWingS
in March.
STAYS AT LOW PRICE
Auto Magnate IntimateS He
Is Willing to Sacrifice
Profits for a Time.
BY L. ID. HARROP
United Press Staff Correspondent

United Press stan Correspondent
DETROIT, Feb. 11.-Henry Ford
today announced creation Of a new
eight-cylinder Ford to augment the
present model A four-cylinder car,
and added that in times such as
these every one must be willing,
"even for a time, to do business
without a profit to start the nor
NAL processes Of industry and bust
ness again"
Specifications Of the new va
were not announced, but production
starts next week, with the first
showing scheduled early in March.
The price was not disclosed, other
than that the new model will be
In the low price field
The public has suffered lot and
has been very patient" Ford said.
1T deserves a lot from the manu-
facturer. From now on, the pub
lies pocketbook sits in at every con-
ference"
Plans Held Up Once
Ford revealed that plans to place
the eight-cylinder car on the mar
ket were made and then held up a
year ago, due to the depression.
You know the public has suf-
fered lot" Ford said I'VE now
must take into account the public's
pocketbook, and while we developed
a dan$y new improved Mode four,
vra found tho ,,,,1N1io x1ya,7faJ COMM
thing more. That's why we are
now going to bring out the eight"
Production was started some time
ago, with top speed on the i'm
proved Model A, which then was
planned to be the only Ford offer
ing on the market. Suddenly in
the midst of activity, Henry Ford
himself stepped in and halted the
work.
The engineering department went
to work with increasing activity, to
make the final projections on the
eight, which had been ready for
months.
Ford Checks Every Point
In recent months Ford again
as at the time of the production
of the first Model Alas been in
the engineering laboratories, per-
sonally checking and aiding in the
development of this newer model,
which takes the Ford-named prod
uct away from the four cylinder
field for the first time since it
early abandoned the two-cylinder
car in favor of the four.
Every detail has been personally
checked and inspected by Ford as
the work progressed. Now it is
ready to be offered to the public.
Not until the present time has
Ford felt the public was ready to
buy-but now he feels is the OPP
perfume moment for a new product,
of new design and idea, to be Of
fered.
1t was revealed that Thomas A.
Edison rode around in one of the
new Fights more than year ago
when here. Twenty Fights then were
built-the work being done in the
old Edison Laboratories, located in
Greenfield Village at Dearborn.
Public Must Do Share
THE public must have its part in
all these things" Ford said. only
90 per cent of the effort can be that
of the motor industry. The remain
ing 10 per cent is that of the pub
lie Even after the engineers have
created the best they are capable
of making. it is up to the public
whether it will buy.
In times like these, every one
has to take some risk, make some
sacrifice and even be willing for a
time to do business without profit
to start the normal processes of in
dustry and business again"
The eight-cylinder car is the re-
suit of years of experiment at the
Dearborn laboratories. Fights,
twelves, and even twenty-four CYL
Under motors have been built,
checked and strapped to make way
for more radical changes in design,
certain reflnementS, and perfec-
tons.
Four Cylinder Car Stays
The new eight will basically be
an expansion of the present Model
A four-cylinder car.
Continuance of the present four
is the result of flood of letters
from all parts of the world-in re-
Spouse to the repeated rumors of
impending change-demanding that
the four-cylinder car be per-
petuated.
The ingenuity of the present plan
is the utilization of the same
chassis for both types of motors
and the public's choice of either
the eight or four-cylinder motor,
depending on personal preference.