davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1932-09-20
REGULAR POLICY
AT u. A. WILL
START THURSDAY

Following the opening night We'd
nesday, with its gala performance
of Will Rogers in Down To Earth
the United Artists will swing into
its regular policy on Thursday.
Down to Earth will be shown
again Thursday, Friday and Satur-
day nights, and also at a Saturday
matinee beginning at 2:3O o'clock.
Sunday, the U. A. will present
Laurel and Hardy in a feature
length comedy riot Pack UP Your
Troubles" This picture will be
shown for three days-Sunday,
Monday and Tuesday.
Sunday shows at the U. A. will
be continuous from l to II o'clock.
Wednesday and Thursday of next
week, the screen feature will be
Lee Tracy in Blessed Event"
Wednesday, September %, also will
see the Inauguration of the ladies'
bargain matinee at which ladies
will be admitted to any seat in the
theatre for 25 cents.
Friday and Saturday, the screen
attraction will be "Chandu, The
Magician" starring Edmund Lowe.
Prices at the United Artists thea
re will be 10 cents for children, ex-
cept in divans, 40 cents general ad-
mission, and SIS cents for the divans,
including the U. S. government tax.
Imperial Valley press., 1932-09-20
ACTRESS GIVES
ROGERS CREDIT
FOR PROGRESS

Most of the success I've had
in pictures, 7 owe to Will Rogers
Irene Rich thus expressed her
indebtedness during the making
of Rogers latest offering, Down
To Earth" in which she is again
his wife.
Most people think I started be-
ing his wife" in his first talkies,
They Had To See Paris and so
This Is London" Miss Rich ex-
planned. THE fact is, however, that
Will gave me my first real chance
thirteen years ago, at time when
I was just beginning to get foot
hold in Hollywood. He had been
signed to make a series of pictures
for Paramount, and selected me
as his leading woman in seven of
them-why, I never understood,
since I was practically unknown
at the time.
Got Rogers Ideas
"These roles, though, establish
ed me nicely, and thereafter 1 had
no trouble getting assignments.
But quite aside from the distinc-
tion of playing opposite Mr.. Ro-
Imperial Valley press., 1932-09-20
IMPERIAL THEATRE
WILL INACCURATE
REDUCED PRICES

The Imperial Theatre, coinci-
denatl with the opening of the
new United Artists Theatre tomor-
row night, will inaugurate new
policy, according to announcement
by VIM. Stewart, Jr., who takes
over the management of the I'm
perial.
New low prices will prevail, al
though the same high quality of
entertainment will continue at the
Imperial, Stewart announced. Pri-
ces will be 10 cents for children
and 25 cents for adults any time,
any seat.
The Imperial Theatre will be
truly a family theatre. Courteous
service, a friendly smile and a
handshake will be the motto of
Stewart and his staff at the I'M
perial.
First run pictures, with repeat
runs on the bigger productions, will
be the presentation policy. Num-
erous stunts that will provide en-
tertainment and serve to bring the
management and its patrons in
closer contact also are planned.
Five changes of program week
ly are planned. One picture will
be shown on both Sunday and
Monday. Tuesday will be another
new show day. Another on Friday
program will be shown on Wednes-
day and Thursday. There will al
so be new shows ON Friday and
Saturday.
Such pictures as American
Madness" Joan Crawford in LET
ty Lynton," Lew Ayres in 20. K,
America John Mack Brown in
10000 Witnesses" Wheeler and
Woolsey in Hold En- Jail" the
weirdest, eeriest mystery thriller
of them all, white Zombie," and
many others will be seen at the
Imperial Theatre under it's new low
price schedule.
For repeat runs the management
has selected such outstanding pic
lures as "TarZan, the Ape Man."
the Four Marx Brothers in Horse
feathers" Mr.. and Mrs. Frank
Bucks Bring En- Back Alive"
Janet Gaynor and Charles Far
rell in THE First Year." Jean
Harlow in Red Headed Woman"
and numerous others.
The same staff that has served
the Imperial Theatre for many
months remains with Stewart.
Frank Record will be assistant
manager, Florence Metcalf. CASH
Ter, Pauline Voyce and Laura Fra
zier, usherettes, Calvin Smith
doorman, Clarence Moore, janitor,
and Ernest Miller as projectionist.
Imperial Valley press., 1932-09-20
AIR REGULATION
in new THEATRE
MEANS COMFORT

One of the most important fea-
lures of the equipment installed in
the new United Artists theatre for
the comfort of its patrons, is the
Carrier Refrigerating system.
There is not another plant of its
kind and capacity operating be-
tween Los Angeles and Phoenix.
Thousands of dollars were eXpend-
ed on this one feature of conStruc-
ton alone in order that the United
Artists theatre would be properly
equipped to present its programs in
comfortable, healthy surroundings
the year round.
The Carrier refrigerating plant
is located in the basement of the
new theatre building. An engineer
will be in charge at all times the
show is operating. No matter what
the temperature may be outside,
the United Artists theatre will al
ways maintain scientifically
healthful atmosphere, at the ideal
condition of temperature, humidity
and air purity. This condition will
prevail summer or winter. During
the winter the air is humidified
and warmed to just the proper tenn
perature. During the summer the
Carrier centrifugal refrigerator op-
crates to cool and dehumidify Cor
dry the air.
Size of the crowd in the new the
atre building also will have no ef-
feet on the temperature. Every
thing is regulated automatically
and there will be not even a fluc-
tuation of one-half of one degree
Imperial Valley press., 1932-09-20
Chapter V
PERSONAL TRAITS

IN November IS, 1908 at Rogers.
IL D Arkansas, Will Rogers was mar
~ RED 10 Betty Blake, who at the
time was sister-in-law to the railroad
station agent of Oolagah, Oklahoma,
Wills home town.
The humorist and his wife met at
a taffy pull and fell in love at hrst
sight. so both of them testify. How
ever. Will bided his time. 1t was not
till twelve months had rolled by that
he plucked up the courage to propose.
The road hadn't been easy for the
young cowPuncher from the time he
met Betty Blake till the day she accept
ed him. She was a much sought after
Young lady among the bloodS OF the
district.
Will was for long while at loss
how TO attract her attention. Although
he was a fine roper and rider, good
horsemanship and lariat play were Ok
lahoma range commonplace.
Finally he decided to ride bicycle:
He practised on the sly and astonished
the neishbors by riding his wheel down
the street in front of Miss Blake's door
one afternoon when he knew she would
be at home. .
He displayed his whole repertoire of
tricks. He pedalled by with his arms
folded. then came back standing on the
seat and wound up his performance
by roping his hat as it lay on the
ground.
Needless to say the young lady was
greatly impressed and Wills suit was
very much advanced.
The fidelity which E,ogers manifests
in his real married life he exhibits to-
ward his cinema wife. In his latest
Fox picture Down To Earth, Irene
Rich plays the part of the ex-range
riders helpmate for the third time,
Most people think Miss Rich started
being Rogers wife in his first Fox talk
les, They Had To See Paris and SO
This Is London" The fact is however,
that Will gave her the first real chance
she had in the movies thirteen years
ago at a time when she was just begin
ming to get a foothold in Hollywood.
He had been signed to make a series of
pictures and selected her as his leading
woman in seven of them, although she
was practically unknown at the time.
Much of Rogers soundness of char
,cter may be due to his excellent home
environment as a boy. His mother
intended to rear him for the ministry.
Strange to say she was dissuaded by
her belief that the boy who was later
to entertain millions was not of suf-
iciently social disposition for career
in the pulpit.
In reality he is the direct opposite
of aloof. He learns the names of his
fellow workers and remembers them.
Every city he visits numbers scores of
persons known to him by name.
He has never used bit of grease
paint or other facial makeup in all his
years on the stage and screen.
His daughter selects his photographs.
He would never go near a photograph
er unless led, and he keeps no scrap
book of clippings. Nothing can pre-
vail on him to kiss his leading lady,
and although he has sung in pictures,
he detests doing it. He has secret
ambition to play screen role in black
face.
He writes his daily humorous column
on a portable typewriter which he brings
in his car to the studio. He types with
his two fore-hngers and cannot make
Imperial Valley press., 1932-09-20
LAUREL HARDY
TEAM WILL BE
HERE SUNDAY

Laurel and Hardy, the dumb-bel
and fat man comedy team, will DE
the second attraction to show in
the new United Artists theatre, op-
ening Sunday in their newest re-
lease, Pack Up Your Troubles"
This is the second full length
feature comedy Laurel and Hardy
have made, their speciality being
confined to short films.
Some months ago they made
Pardon U.s." a screamingly fun
nv farce which went over so big
with the moving picture public
that Metro-G Goldwyn- Mayer was de-
luged with demands that the IA
nous pair be given another full
length picture.
Hardy Jumped at the chance. 1t
meant just few more opportuni.
ties for him to smack his partner.
Laurel at first was not so keen on
the idea, for Hardy is husky and
can hit hard, but he finally gave
in when he was assured that he
would get pleilIy u oPPoi poiieJ w
get revenge on Hardy.
These comedians are unique in
the screen world because they are
great pals off the screen, and where
Hardy goes, Laurel is sure to be
found with him and there is no
swatting
That is there is none unless
somebody wants to pick on Stan.
Although he is able to take good
care of himself Stan can depend,
on the strength and friendship of
his pal. This was shown some
months ago when truck driver in
Hollywood got hard" with Laurel
when the latter's car got into
jam with the truckman's little We
hicle.
The truckmNn was about to take
a few pokes at the smaller Laurel
when Hardy also advanced to the
fray and the truckman decided. Oil
ver's poundage was too big flandi-
cap for him and pulled away from
the scene. Laurel nearly got
smacked by his big pal though.
for he tried to implant t'Ae sort of
kisses the French generals used to
hand out on Hardy's cheek before
the big crowd that had gathered.
Imperial Valley press., 1932-09-20
FOX COMPANY TO
ENTERTAIN GROUP
AT HOTEL DINNER

Visiting dignitaries, city and
county officials, motion picture
stars and executives of Fox West
Coast Theatres, will be guests Of
B. v. Sturdiyant, district manager
for the theatre organization, at a
dinner at. the Barbara Worth hotel
at 6 o'clock Wednesday night, prior
to the formal opening of the new
United Artists theatre.
The Barbara Worth management
is preparing a special dinner to
be served in the banquet room. El
Centro people invited to attend in
clude Mayor John T. Rice, Sterling
Oswalt, chief OF police, Frank Os-
walt, captain of the state high
way patrol; w. c. Costello, busi-
ness manager of the Imperial VAL
ley Press; Jimmy Greene, editor,
Imperial Valley Press; w. A. Ton
dro, president, chamber of COM
merce and Henry Jackson of Braw-
ley, chairman of the board of su-
pervisors. Fred Nebel-Thau will act
as POSTMASTER.
Visiting celebrities from Holly
wood will include David Butler, who
has directed all of Will Rogers pic
lures, Ralph Bellamy, noted lead
ing man, Irene Ware and Roscoe
Ates, the popular suffering come
dian, Matty Kemp and Mary Car
Isle, the two latter appearing in
Rogers picture opening the house.
Will Rogers in person, has signi-
fled his hope to be here if it is
possible for him TO do so, and if
he comes will be accompanied by
Sid Grammar, famous Hollywood
theatre manager.
Imperial Valley press., 1932-09-20
Continued from Page 81
Chapter "
MODEST FAME

w YHEN the sum of $4,000 was
" paid to Will Rogers for series
W of short talks over the radio.
sn almost international interest was in
xtantly aroused. Each of the fourteen
sessions lasted fifteen minutes, which
statisuoans computed represented the
fidy sum of $3.50 a minute, more money
than the President of the United States
receives IN a ten-hour day.
For another program of fifteen min
utes over the air, Will Rogers is rep
used to have gotten $12, 500, which is
still regarded as something of a record.
Regarded as one of the wealthiest
actors 10 Hollywood, Rogers has rep
utafion Of being as canny as a Scot in
business matters. But his investments
have been in real estate, and not in
fuctusting stocks. He has received
many inside tips from big business men
who wished TO befriend him. But he
insists that he never has bought share
OF stock on any exchange.
He believes that if people would get
out of the habit Of living by the stock
udef, there would be fewer causes of
depression According to the noted
wit, society is guiding its destinies by
the rise and fall Of the stock market.
Personally Rogers can't see how
stock can be worth 500 at ten O'Clock
in the morning and only $50 at three
20 the afternoon. II the basic value
Is correct, there is no reason for such
6ucruation.
When he visited New York recently
before beginning work on his latest
Fox film, Down To Earth he talked
TO the head Of one of the largest theatre
ookes brokerage Offices. The official in
formed him that he could tell how the
market went during the day without
ever looking ar stock report.
After a good day on the Street. the
6oket seller found, sales reflected it to a
remarkable degree When stock prices
went down, the Office was bound to
have big bunch of theatre tickets left
over.
In Rogers humble opinion such con-
ditions discredit our intelligence. He
finds there is no rhyme or reason for
letting our lives be swayed by the activ-
iues of a group OF professional specu-
lators.
Nothing remains free from Will Rog-
ers' quips, not even Emily Posts fam
Gus book on etiquette.
In a lengthy article commenting on
that volume, among other things Rogers
said:
Outside of eating with a sharp knife
there is no rule in the book that lays
you liable to as much criticism as the
following:
Whether in private car, taxi,
or carriage, lady must never sit on
a gentleman's left because, according 20
European tradition, lady on the lef,
is no lady
Il thought at first when l read that
II was misprint and meant a lady
nould never sit on a gentleman's lap,
instead of left. But now / find il was
really left. So ] guess you can go
ahead and sit on the lap. 1t don't say
not TO. But don't sit on his left or
you can never hope to enter smart So
tiety."
Another sample from tnIe same source
and much quoted is:
The book says: AT six O'Clock the
butler puts on bis dress suit. The
buffers suit differs from that of
gentleman by having no braid on the
nousers
Nov all you birds that never could
Imperial Valley press., 1932-09-20

carbons. He writes everywhere. in his
car, in his dressing room, at home or
in the cabin of a plane. The last is
his favorite working place.
Although California is a paradise for
golfers and tennis enthusiasts, Rogers
plays neither of these two sports, con-
fning his recreations to polo and riding.
Strange TO relate of son of the South
west he has distinct antipathy to all
card games.
Although Rogers lives in the fashion,
able Beverly Hills section of Holly
wood, his home is not the traditional
movie stars palace. 1t is a simple
ranch house located in Santa Monica
canyon. He calls it The House That
Jokes Built"
Every dollar Rogers has, he has earn
ed, and every one of those dollars rep
resents a joke or gag, according to
the comedians own testimony.
Before he moved with his family TO
the home they now occupy, they lived
in Beverly Hills proper and as his
daughter Mary grew into her teens she
q JUL IaliOl dll OWL.
So Rogers called in what he terms
a relative of Jesse James who said he
was an architect and told him the
family had decided to remedy this de-
plorable absence of sun room.
The architect nosed around and final
ly announced a wall would have to
come out in order TO make the addition.
So, as Rogers tells the story, it was de.
cided while they were about it, to also
add a sleeping porch Mrs. Rogers had
been wanting.
After work got under way. they
thought they might as we'll lengthen
the living room few feet and while
they were about it, why not enlarge
the dining room and make the den big
ger?
New decisions every day and ripping
and tearing went on until, as Rogers
puts 1t, there was nothing left but the
kitchen and he thought the kitchen was
all right, but standing there, all by it.
self, it didn't look so good either. and
he knocked that down himself. he ex-
plains with grin.
Finally the Rogers family got so dis
gusted with the result achieved by ex-
pert advice that they left what remained
of the old home, moved out TO the
ranch and have been there ever since.
A celebrity himself, Rogers enter
tains more notables than anyone in Hol-
lywood. Among his recent visitors have
been Secretary of War Patrick Hurley,
Secretary of Naval Aeronautics David
ingalls,. Helen Wills, Aviator Frank
Hawks, Fred Stone, the Four Horse
men of Notre Dame and Father ODon-
nell, president of that University. One
of his most interesting callers was
Prince Svasti of Siam, brother of King
Prajadhipok, who lately survived rev.
olution in the land he rules.
The humorist entertained the prince
and his consort at his home and later
took them TO the studio.
The prince was delighted and during
luncheon on the studio lot, His Mai
esy thanked Rogers for his many oour-
tesies and made Rogers promise to visit
him in Siam.
When you come" announced the
prince in his most gracious tones, Il
shall make you a present of the largest
elephant in my herd"
Rogers scratched his head in charac-
teristic fashion and replied to the prince
that the trip began to look very doubt
tul. He was afraid he'd never be able
to make it.
Continued on Page g.
Imperial Valley press., 1932-09-20

whether there is one person or 1900
in the auditorium.
The engineer in charge of the
Carrier plant at the United Artists
will be Edward Raymond, who has
undergone a special course with
the Carrier Refrigerating factory in
order to familiariZe himself. with
the various units comprising the
entire system. Special units have
been installed in the refrigerating
system to care for the extreme sum-
mer weather of Imperial Valley.
Expert refrigerating engineers who
have tested the plant and its capac-
ity proclaim it to be one of the fin
est installations on the Pacific
coast.
Imperial Valley press., 1932-09-20

gers. it is marvellous experience
to be associated with him and get
his ideas on things at first hand.
I don't believe that anyone who
has been with him can ever for
get it."
Down To Earth, is Rogers
eighth talking picture, and con-
tinues the hectic adventures OF
the Peters family which began in
"They had to See Paris"
Imperial Valley press., 1932-09-20
Sparks Comedian
In Newest Film

Ned Sparks, whose hard boiled
characterization of a disgruntled
newspaper columnist adds much to
the hilarity of the Warner Bros.
picture, Blessed Event" which is
promising to break records at the
U. A. theatre, is Canadian by
birth and a pessimist by nature.
Sparks won his first attention
Imperial Valley press., 1932-09-20

on the New York stage which he
deserted some years ago for Holly
wood and parts in pictures. He
is frequently featured in brief COM
edies of his own and he has been
seen recently in The Miracle Man."
Kept Husbands" "Corsair," and
Big City Blues"
Imperial Valley press., 1932-09-20

Governor Rolph declined an in
vitation to be guest of ohnor at the
Merced Roundup which will be at
tended by Governor Balzar of Ne
vada.
Imperial Valley press., 1932-09-20

CATCHES ALLIGATOR IN NET
MANTECA, Cal.-(U.H George
Lauritson, after hearing tales of
a strange creature in a creek, went
fishing with a butterfly net. He
captured a 22-inch alligator.
Evening star., 1932-02-16
COL. PIERCE QUITS
UTILITY DIRECTORATE
President of Central Public Service
Corporation Resigns From
Local Board.

Col. Albert E. Peirce, president OF
the Central Public Service Corpora
ton of Chicago, which controls a
chain of utilities throughout the coun-
try, today resigned as member Of the
board Of directors of the Washington
and Georgetown Gas Light Cos. His
resignation was accepted at the regular
meeting of the board today. His place
has not yet been filled.
News of Col. Peiyce's resignation was
sent out to newspaper men in a brief
statement from the directors meeting
without any explanatory matter.
Col. Peirce figured prominently in the
history of the local companies since
their control passed out of Washington
hands by purchase of majority Of the
capital stock. The purchase was engi-
neered by Harris, Forbes & Co. tnow
Chase, Harris, Forbes and the stock
was placed in an intricate series of
trusts and corporations, heading up in
Col. Peirce and his Central Public Serv-
ice Corporation. At hearing before
the Public Utilities Commission last Fall
evidence was uncovered tending to show
that the Central Public Service Cor
poration and its officers. including Col
Peirce, exercised a positive control over
the affairs of the local companies, indi-
eating an ownership of the local prop
critics in violation Of the La Toilette
anti-merger act. The Public Utilities
Commission decided to bring suit to
have the sale set aside. The action
has not yet been filed.
More recently there have been In
dications that Col. Peirce's control of
the local companies has been slipping.
There is rumor to the effect that
the recent offer of the companies to
reduce gas rates was made over his
protest. The offer in question will
come before the Utilities Commission
for action at public hearing begin
ming at 10 O'Clock tomorrow.
Evening star., 1932-02-16
DEMOCRATS PLANNING
EXECUTIVE REFORMS
McDuffie to Propose Committee to
Make Survey of Offices
Not Necessary.

Prompt and thorough reorganization
Of the administrative branch Of the
Government is one of the main objec-
tives Of the Democratic party, now in
control of the House, according to a
statement today by Speaker John N.
Garner. Representative McDufi1e Of
Alabama is to introduce a resolution
today providing for appointment Of q
committee Of five to make q careful
survey and report as soon as possible
showing how many Superfuous Federal
Offices may be abolished.
The administration has been talking
about this for three years and has been
doing nothing" said Mr.. Garner. I'VE
propose to see that businesslike job
Is done"
Speaker Garner emphasized that the
passage yesterday of the Glass-Steagall
bill is legislation which has been ad-
vocated by the Democrats for many
years. The same proposition, he point
ed out, was advocated by Jones of
Arkansas in 1900. I'VE are trying to
give the country real demonstration
of economy" continued Speaker Gar
ner. The administration has been
making gestures and writing theses.
We are doing the work.
Speaker Garner said that he hoped
unification of national defense would
be reported out of the House Commit
tee on Expenditures in the administra-
tive department and that when mem
bers of the House understand the pro-
posal that they will support it.