Evening star. [volume] (Washington, D.C.) 1854-1972, 1932-12-25
|UPSW|NG F0RESEEN'
lin AUTO INDUSTRY
December Car and Truck
Production Likely to
Pass 100000.
Special Dispatch to The Star.

Special Dispatch to The Star.
DETROIT, December 24-Current
information credits the automobile fac
tories with an upswing in production
that will mount above 100000 cars and
trucks during December.
This will be the first month since
July when the total has run into six
figures and means a steady decline COW
ering period of four months has been
checked
In part, the switch to high gear from
second and in some months low-speed
operation, may be credited to the plan
adopted by the majority of makers
whereby yearly new model output has
been concentrated at the year end.
spread out. Certain makers introduced
their new lines as early as August,
through Autumn and into Winter there
was month-by-month parade OF
models.
The frequent introductions, involving
model changes and price revision, kept
company executives, distributors, deal
erS and the public in confused condi-
ton, resulting in lost motion amid COM
petitive stress.
Unwritten Understanding.
To correct this, the companies organ
lied under the National Automobile
Chamber OF Commerce arrived at an
unWritten understanding that trouble
and public criticism could be avoided
by "broadsiding" the new model offer
ings prior to the new year.
The plan had the additional recon-
mendation that plant employment
would be stimulated when needed most
That this proved advantageous indus
trially IS shown in an unofficial COM
pllation indicating more than 100000
employees have been recalled during the
last month or less to automobile, body
bulldlng and accessory plants
With pay rolls expanded by this num-
Der, the prospect is the industry again
may begin to look like its normal self
as start-of for January /. The re-
entry to activity of Chevrolet last week,
following Dodge, Buick and Plymouth
IN speeding up operations, expedited
matters for the industry in general
Between now and January 7, when
the New York show is to open, at least
y more factories are to follow suit.
odlCo lIle COulllIy over Will De SClInu-
lated and this will be reflected in added
hours OF labor even though the periods
have to be apportioned among addi-
tional thousands on part-time basis.
Quick Sales Reaction,
Reports from the territory to Chev-
rolet headquarters showed an unexpect-
edly quick sales reaction following in
PRODUCTION of the 1893 line. For the
tlrst week, according to company execu-
tives, the number of orders booked ex-
ceeded the total shown for the same
period in 1929, the last boom year.
Comparison further showed figures that
doubled those of II months ago for the
same interval
Another favorable indication IS a cur
rent report from the steel industry
which estimate December assembly of
automobiles at rate close to 100000
units, probably 40 per cent in excess
of November
January, the report adds, apparently
will equal December. as Ford is releas-
ing more material and parts for new
models. Chevrolet is specifying at
rate indicating it will at least equal
its scheduled $4,000 for this month.
while Pontiac, Oldsmobile, Hudson, and
WHY'S will assemble more cars next
month than this.
With 100000 vehicles for December
virtually assured, the nagnates can
look back on what will be remembered
as the dullest period within memory
since 1921. August brough. forth only
1882 cars; September 96,140. and Oc-
tober (the low spot), showed 51.852.
November, which witnessed resump-
ton of work by limited group of
makers, brought the start of the pres
ent upward swing. Vehicle output for
that month went up to approximately
81 .000
The industry as whole seems likely
to fall short of predictions Total output
for the year may reach 100000.
Taking December as 100000 and add
ing it to the II months result given
as 1.324197, vehicles of all types. gives
in excess of 1424.00o. which appears
the best that can be expected.
Portable Show Room.
Coming-The portable outdoor show
room for the sale of passenger cars.
One of the metal fabrication con-
Germs in the Detroit area is reported
as being in receipt of orders from an
automobile corporation for group of
aluminium alloy construction units that
can be erected anywhere for the display
Of cars knocked down" In compact
form for shipment and re-erected at
will
The fronts are ornamental. with the
metal attractively finished and incor-
porating plate glass display windows.
The units are to be built in three
sizes and are intended to serve as part
of plan for intensive cultivation Of
rural towns and villages too small to
support regular leadership with con-
tiuous display of group of body types
Copyright. 1882 by North American News
paper Alliance, Inc.f