davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1932-09-19
Editorial Page
and
Features
BUSINESS Is ROTTEN

IT happened right here in Ell Centre to
local woman and the incident is alb
solutely true.
A certain article was wanted and the
woman called store where she had done
considerable trading to inquire about it.
The proprietor answered her call and
informed her that he did not carry the
brand for which she asked. that it was
not a standard brand and he did not
think any of his competitors carried it.
He was courteous and polite but made
no effort at service beyond giving this
information.
A second cali was made to another
store. Again the proprietor answered.
He Informed the inquirer that the article
was made by a wildcat" concern and
that reputable stores did not carry it.
Certainly, he declared, his did not. He
was none too polite and none too keen.
for he knocked a competing brand and
made the inquirer feel that she was using
an undesirable substitute
By this time curiosity as to business
methods had Joined the desire for the ar
ticle and third call was made, the third
proprietor answering it. 81 don't carry
it, was his terse information and he
hung up the telephone. He was not only
insulting and discourteous to lady but
he was certainly short-sighted, viewed
from business standpoint
Undiscouraged, the woman called a
fourth store and got fourth proprietor
on the telephone. Madam, we don't
carry that line," he said, "but I know
where / can get it for you and I'll be
glad to do so. | don't think you can get
it at any of the other stores here for it
is an outside brand, but if you wish me
to I'll get it for you. And by the way
we are just unpacking a shipment of
(we'll say steel bridges and ferry boats
for it was neither) and l think there
might be some things in it that would in
terest you. Won't you call and look them
over?" Here was gentleman and good
businessman. The contrast between his
attitude and that of his competitors was
a distinct but pleasing shock to the in
quirer.
She went to his store, bought his brand
of the particular article she wished, on
his recommendation, and left the greater
part of five dollar bill in his store be-
cause the shipment he was unpacking did
have things she found not only interest
ing but desirable. He doesn't know the
inquirer and neither do his competitors
but she knows them, now, and the reader
doesn't have to waste much time figur-
ing which of the four gets her future
trade. And it means a little inconven-
ience to her to trade at the fourth store.
A man who would be discourteous to
a woman under any circumstances, de-
serves to be classed as boor. When he
is businessman and she prospective
Imperial Valley press., 1932-09-19
inland Man Held
On Liquor Count

Arrested by Ike Holmes, deputy
sheriff. in a raid near INLAND yes
terday, Wilburn West, 90, is in the
county Jail today awaiting arraign-
ment in justice court on charge
of possession of liquor.
Holmes confiscated three gallons
of whisky and destroyed a barrel
of mash.
A still was found in operation
about half a mile from where West
was arrested, but there was no evi-
dence to connect him with the de-
vice, and he disclaimed any inter-
est in, or knowledge of it. The still
was confiscated and destroyed.
Imperial Valley press., 1932-09-19

kie Wig said Bub, talking like
Baby Bunty, the orphan rabbit.
"Oh, what will your mother
say?" asked Jingle Longears, a
cute little rabbit girl.
"She would like me to stay with
you" answered Bub. "I like it here.
I'm going to stay ali night. 1 don't
want to go home through the dark
woods where somebody hollers
'Whool Whoo! Whoo!' at me-
"Poohl" laughed Jangle, who
was Jingle's twin sister. THAT was
only an owl bird"
But I don't like owl birds" said
Little Bub II am going to stay all
night with you, Unkie Wig. You
can telephone my mother and then
she won't worry"
Bub was a very good small boy,
not wanting his mother to worry
about him.
"All right" answered Mr.. Long
ears. "Pll telephone. What is your
mothers name, Little Bub?"
"Her name is just Mother She
is my mother" spoke Bub.
Hal Hal" laughed Uncle Wig
gily. Il know you call her mother,
but what is her name? I can't look
in the telephone book for just mo-
ther, you know. Is she Mrs. Smith,
or Mrs. Brown, or Mrs. Jones, or
What?"
YES" said Little Bub," and then
he chased Baby Bunty around q
chair playing tag.
eyes, what?" the rabbit gentle
man wanted to know.
"Yes, mother" answered Bub
who was so excited chasing Baby
Bunty that he didn't seem to know
what he was saying. MY mother is
in the telephone book. Please call
her up and tell her 1 am going to
stay with you all night because 1
don't like the owl bird in the
woods"
"Oh, Daddicums, yes! Let him
stay!" begged Buster and Cnster
two boy rabbits. Hes such jolly
fun!"
Dear mel' said Uncle Wiggily
This is very funny. How can I tel
ephone to Bulbs mother when ]
Imperial Valley press., 1932-09-19
Merchants To Hold
Meeting Tuesday

All retail merchants Of FL Gen.
tro and any other persU1S inter
ested are asked to attend meet
ing TO be held at El Centro Cham
Der of Commerce headquarters
Tuesday, Sept. 20, at four o'clock
in the afternoon, to discuss plans
for Ell Centros annual fall open
ing, a community event which is
sponsored each October by the
local chamber.
The fall opening, in addition to
marking the end Of summer in I'M
perial Valley, serves as an occasion
for the people Of the community
to become better acquainted with
Imperial Valley press., 1932-09-19

the local merchants and shops, and
is, in fact, a city-wide reception
given by the merchants of El Gen.
tro to the public generally. Plans
must be made concerning decor
ations, entertainment, hours and
dates. as well as details of the in
dustrial parade decided upon, and
Massey ]. Horton, chairman Of
the chamber mercantile trade re-
lations committee, asks for repre-
sentation from every store in the
city at this first meeting tomorrow
afternoo..'
Imperial Valley press., 1932-09-19
IMPERIAL VALLEY PRESS

customer, he must also be classed as a
dolt, for women are the best customers
for any merchant and when they are in
suited they are not averse to talking
about it. Nor do they keep entirely silent
when they are treated courteously.
The fourth man does fairly good bus
mess and will probably do better We
have heard his competitors complain that
business is rotten" and they are prob
ably wondering why.
Imperial Valley press., 1932-09-19
PAPER WARNS READERS

THOMASTON, Ga. U.P)-Noting
the rising stock market with some
thing approaching apprehension,
the Thomaston (Ga) Times warned
its readers: Timely advice for all
voters: Beware of the bull"
Imperial Valley press., 1932-09-19
BEANS TASTE LIKE STEAK

BELMONT, Mass. (U.P)-Tasman-
ian beans, three to five feet long
and weighing 10 to Is pounds, are
being cultivated here by Coy Or
sett. The bean, when sliced and
cooked, tastes like veal steak. In
Tasmania, Orsett said, the plant
blossoms during the day, but here
it reaches full bloom at midnight.
Imperial Valley press., 1932-09-19

Published every evening Except Sunday by the
Imperial Valley Press. Inc, 625 State street. e
Centro, California w. C. Costello business man
ager. Telephone 26, business office; 700, editorial
department. Full leased wire United Press ASso-
Citations
Imperial Valley press., 1932-09-19

Members attending the first fail
meeting of the valley Red Cross
chapter today undertook the knit
ting of 500 sets of soldier equip
ment. The sets include sweater,
socks, muffler and WristletS.
Imperial Valley press., 1932-09-19
(By United Press

WASHINGTON, Sept. 19.-The
large, youngish man whose eyes
peer out from heavy horn-rimmed
spectacles, and who is waiting to
see President Hoover every after
noon at the executive offices is
| Col. j. Clawson Roop.
The colonel is director of the
budget. He decides how much mo-
ney each executive department of
the government shall ask Of con-
gress. He is holding daily confer
ences with the President now in
shaping the coming budget.
Though his duties in these days
| those of a lord high eXecutioner ip
official popularity, he is a modest,
quiet, unasSuming man, 40, an ell
ectrical engineer. Roop was drawn
INTO the government service by way
of connection with a company in
which Gen. Charles G.. Dawes, first
director of the budget was inter-
ested. He seldom talks, but listens
attentively to the many reasons
which each departmental chief
offers to justify requested funds.
He makes notes in his book, and
piece by piece, gets White House
approval on what he thinks ought
to be asked of congress. The job
calls for the talents of a Scrooge,
but Col. Roop makes the painful
business as pleasant as possible.
A messenger boy carrying two
large bottles of red ink to the
floor of the Reconstruction Fin
since Corporation establishment
where. the directors offices are.
was asked by a United Press cor
respondent what the red ink was
to be used for.
Before the boy could answer, a
! corporation official in the elevator
hastily interviewed.
'The ink will be used for mar
gin notations. We are not in the
red nor are we likely ever to be-"
he said.
Directors of the corporation will
be glad when the November elec-
tion is over. They complain that
Republicans and Democrats alike
aae worrying them with criticism
A democratic leader, for exam
pie, called at the office of direc-
tor Harvey Couch, the other dav
Imperial Valley press., 1932-09-19
FIFTEEN YEARS AGO
Sentemher 10. 1917

All Imperial Valley will join this
evening in making the farewell to
the Liberty boys one long to be re-
membered. The valley contingent
is the largest in the state.
Imperial Valley press., 1932-09-19
Looking Backward
What the Press Files Tell Of
Imperial Valley for This Date
In Past Years
TWENTY YEARS AGO
September 10, 1912

Farmers of the valley will be in
terested in watching the operations
of new ditch cleaning machine
which has arrived and soon will
be at work on the Date lateral from
mile north of Eighth street, I'M
perial, southwark to the head of
the ditch. 1t is a $4,000 machine.
Imperial Valley press., 1932-09-19

The city tax office has things
ready for tax collections and with
the system to be followed, collec-
tions may be made easily and with
out confusion.
Imperial Valley press., 1932-09-19

! All but 16 tickets are sold for the
excursion to Los Angeles Sunday,
valley Democrats going in body
to hear William Jennings Bryan
speak. A number of Bull Moosers
will go along as chaperonS.
Imperial Valley press., 1932-09-19

A carload of light amber alfalfa
honey was shipped from Colusa to
France recently.
Imperial Valley press., 1932-09-19
TEN YEARS AGO
Senternher 10 1922

Following the installation last
week of $500 chlorination plant,
Ell Centre today is using water un-
celled for purity. The big plant to-
gether with $1,000 pump and mo-
tor received the recommendation of
the state board of health and in
sures against typhoid germs.
Imperial Valley press., 1932-09-19

SUBSCRIPTION RATES-Deliyered by carrier
per month"; SIS cents; by mall 30 cents per month
In advance. Entered at FL Centro, California post
office second-class matter. Member California
Newspaper Publishers Association. M. C. Mogen-
son, national advertising representatives.
Imperial Valley press., 1932-09-19
BE CAREFUL

lID you drive carefully past the schools
~ today and along the streets where
youngsters might be going to and
from school?
II you have youngsters of your own
you probably did for you knew school
was opening. If you have no youngsters
you probably forgot about it.
But hadn't you better make a note to
do so tomorrow and the remainder of the
days during the school year, assuming
that you are inclined to get little care
less in your city driving during the sum-
mer?
Four times day Ell Centro's young
sters will be turned loose on the streets
from now until next May. The state law
requires you to drive slowly past the
schools and your own love for youngsters
prompts you to be careful in driving
along the streets they use.
All the traffic officers, traffic regula-
tions and lectures from parents and
teachers are absolutely worthless when
a youngster takes it into his head to scoot
across the street. He shouldn't do it and
we all know he shouldn't and he knows it
himself, but he will do it now and then.
You did the same thing yourself when
you were his age.
You can't depend upon the youngster.
He may be on the sidewalk one moment
and directly in your path a second later.
1t isn't the best or wisest thing to depend
entirely upon brakes, either. Brakes can
fail to work and we all can misj Judge
speed and distance.
Be certain that you don't hit young
ter You can't tell but what he might
be your own or some dear friends. The
best way to make certain you don't is to
drive carefully through the streets, par
ticularly during the time the youngsters
are going to and returning from school.
Imperial Valley press., 1932-09-19
UNCLE WIGGILY AND BUB'S
BALL

Uncle Wiggily looked at the
small boy and the small boy look
ed at Uncle Wiggily. The small boy
was Little Bub; who had such red
cheeks, such blue eyes and such
golden hair that he was named
Bubble, for he was colored like the
rainbow in a soap bubble, but every
one called him Bub, or Little Buh
just for fun.
Uncle Wiggily, of course, was a
rabbit gentleman and he would
never be anything else. And Bubi
no one could ever tell what he was
going to be or what he was going
to do. Sometimes he pretended to
be an elephant The next day he
might be a fire engine.
I'm going to stay all night at
your hollow stump bungaloW, Un-
Imperial Valley press., 1932-09-19

It appears to be red flannel time at
last but we're saying it in a whisper
Imperial Valley press., 1932-09-19

The country is headed for the dogs
We lost the amateur golf title to Canada
Saturday.
Imperial Valley press., 1932-09-19

The world amt what it used to be-" To-
day the youngsters were actually glad to
return to school.
Imperial Valley press., 1932-09-19

Germany wants more armaments-to
keep the peace.
Imperial Valley press., 1932-09-19

IL happened right here in Ell Centro to
local woman and the incident is alb
solutely true.
La gaceta., 1932-05-11
BASE BALL
LIGA NACIONAL

Dos desaffos tuvieron que
suspenderse aver, uno por ell
frio ell otro por>la humedad.
Los Cubs de Chicago, con ell
Warneke de pitcher. de-
rrotaron a los Gigantes, deian-
en- 5 hits y 2 carreras.
Warneke alcanz6 su quinta vic
toria consecutive. Una de las
carre"as de los Gigantes fu6
hecha en- la quinta entrada, con
I'm tubey de Jackson. y la otra
en- ell noveno, cuando Terry pc
go de hit y OFT lie hizo entrar
con un tubey. Hizo ell Chicago
sus carreras en- los innings Sc
gundo, tercero y sexto.
Los "Rojos" de Cincinnati
sueron contenidos aver por ell
pitcher Benge, del Filadelfia,
Tue los dej6 en- 5 hits, no permi-
tiendoles anotar carrera. LON
bardi, la maravilla del Cincinna
La gaceta., 1932-05-11
D EPOR E s

REAPERTURA DE LA ARE
MA DE LA DECIMA AVE
NIDA
La gaceta., 1932-05-11
Con H., Cuantes

Sharkey ha jurado va sobre
eel altar de la patria" que acos-
tara a Max Schmeling ell dia 81
de JUNO.
Ell aleman Sc ha encogido de
hombros y replicando a las AFRO
gancias del lituano, con estas
palabras: "D6ienlo que liable,
70 me limitare a combatir'.
La mayoria de los expertos
conVlenen en- que ell j0ven gla-
diador de Alamania ha meio-
RADIO mucho y no conceden 2
Sharkey la posibilidad de derro-
tarlo, 81 no 10 hace en- los cuatrc
primeros asaltos.
Pero a la empresa del Garder
convene que Sharkey liable '
que Schmeling mantenga la bo-
ca cerrada. Sc busca ell inter6s
del p6blico ofreci6ndole un con-
traste.
La gaceta., 1932-05-11
LIGA AMERICANA

Los Yankees, con Gomez de
pitcher, alcanzaron aver una IA
Gil victoria sobre los Browns de
st. Louis, Dos de los pitchers
del ST. Louis sirvieron II trans
ferencias, arroiando ell iucgo a
la Gale. Babe Ruth bate6 un hit
y Lazzery, la 2b de los neoyor-
q%uinos, dispar6 A hits e hizo 2
carreras en- 5 veces al bate.
Ell pitcher Sorrell, de los tt
gres, domino aver por compile
to a los Medias Roias de Bos-
ten, limitandolos a 2 hits y min
guna carrera. De los IA hits de
los venced0res, 4 los bate6 el
La gaceta., 1932-05-11
SCHMELING VISITO FL
NUEVO STADIUM DE LA
MADISON SQUARE CAR
DEN

New York, mayo 11.-Imi-
tando a Jack Sharkey, ell reta-
dor de Boston, Max Schmeling,
campe6n mundial de peso com
pleto, visito aver ell nuevo Sta
dunn del Medison Square Gar
den, que esta a punto de ser ter
minado y tendra asientos para
1000 personals.
Uno de los que acompanaba
al germano lie senal6 al lugar
donde estaba Sharkey cuando
"pronosticara' que en- la noche
del Fl de JUNO lie quitaria la
La gaceta., 1932-05-11

IReabriran ell lunes la Arena
del Circulo Cubano, en- la D6ci-
ma avenida.
Todos esperamos gu, ia nue.
va temporada sirva para devol-
yer a la Sociedad los miles de
pesos que lleva "enterrados" en-
su modesto estadio.
La epoca es mala para ell pu-
gilismo porque los tabaqueros,
mantenedores de csc deporte,
trabajan POGO Y sus jornales
son pequenos.
Otro factor en- contra es el
periodo electoral.
La gaceta., 1932-05-11
BOXEO
LA PELEA



Cleveland, mayo Liza pc
lea entire Mickey Walker, que
aspira a cenirse la corona de
peso complete, y Johnny Risko,
ell veterano pugilista local, fu6
aplazada aver por tempo indie
finido. Walker asegura que
unos granos lie impiden, por ell
presente, cumplir su compro-
misc ,pero que mas tarde, tan
pronto Sc ponga bien, volvera a
combatir con Risko.
La gaceta., 1932-05-11

indie de c~ansancio, lie .recor-
daba bruscamente 81 dsber ell
gesto amenazadur o, a VeceS,
un golpe, de una especie de SUI
cia cocinSa, cuya torpe y NAL
tratada catadura' dAsgarbada
complexion Y ojos enrojecidos
por ell fuego. la hacian un mo-
delo ~perfecto de IA Maritornes
de Cervantes.
Delante del fIego, pero a la
distancia suficienta para no tos-
habi2 una gran mesa. for
con media docena de ia
bias sobre dos caballetes; Y en-
La gaceta., 1932-05-11
Won REEDEN DERROTO A
VIDAL

Jacksonville, mayo 11.-Cuan
do Armando Vidal no respondi6
a la campana del s6ptimo asalto,
ell referee otorg6 la victoria.
por nocaut t6ctnico, a Charlie
Won Reeden, e} pugilista local.
Vidal Sc dirigi6 al pdblico di-
ciendo que el habia aceptado sus
tituir a Chino Alvarez, pero que
no Sc encontraba en- buenas con-
diciones fisicas.
Julio Lopez, ell mejicano, hi
20 tablas con Dave Brown. de
Tampa.
La gaceta., 1932-05-11

Estuvo aver a visitarnos Wi
lily Santana, ell nuevo promoter
de la Arena de la D6cima ave-
nida, anunciandonOs la reaper
tura de esta para ell lunes pr6xi-
mo.
Santana ha contratado a Ba-
by Miller, Ell zurdito de West
Tampa, para que combata con
Joe Temes, y tambi6n presenta-
ra al zurdito Baby Camera con
ira Billy Temes, hermano del
anterior.
Otras dos peleas, una a seis
asaltos Y otra a cuatro, compile
.taran e lprograma.
La gaceta., 1932-05-11

ii en- los dltimos cinco dias, solo
pogo un hit.
New York &c 5h, 3; Chicago
&c, 11h, De.
Filadelfia 4c, Oh, De; Cincin-
natl DC, oh, De.
La gaceta., 1932-05-11
corona al invasor extraniero.

corona al invasor extranjero.
Mas de 1000 personals DYE
ron repetir las palabras de
Sharkey y tambien escucharon
la condensation de Schmeling:
"Dejen ustedes que Sharkey
liable, 70 combatir6".
Pesa ell campe6n 1872 libras y
parece hallarse en- las mejores
condolences fisicas possible.
Sharkey viene entrenandose
en- ell campamento de Orange
burg.
La gaceta., 1932-05-11
Ia GACETA

Pero quiza sc opere I'm mila-
gro Y Sc lIeve ell pdblico a un lu-
gar que viene "mosqueado' des
de hace muchos meses.
The Washington times., 1932-10-05
"Mayor of Armentiers" Is
Glassford Jubilee Role

tice Day jubilee of the Veterans
of Foreign Wars.
Then he was director general of
the whole shindig. This year, be,
ing major and superintendent of
police and having some diff,
culties right now about department
reorganization, he really doesn't
have much time, he says.
However, he's very enthusiastic
about the jubilee and the plan
to center the celebration on the
story of "The Mademoiselle from
Armentiers, the famous Amer.
ican Expeditionary Force war
song.
The general thinks it would be
a darn good idea" to ask the
Belgian ambassador to be the
mayor of Armentiers because he
looks like a mayor" but Glass
ford's been elected to the mayor
atty, so it's pretty certain that
he will be.
The Washington times., 1932-10-05
Sits
AUTO DEATHS

An inquest will be held at the
morgue today into the deaths of
Miss Catherine Caldwell, %, of
the 240O block of First st. N. w.,
and Halle Williams, %, colored,
of the 200 block of c st. S. w.,
killed early yesterday in an auto
mobile collision at North Capitol
and K Streets:
An inquest will be held tomor-
row into the death of James F.
Morgan, 81, machinist union Of
ficial, who was shot as he was
leaving his home in the $500
block of Jocelyn Street North
west, last Thursday night. Nor.
gan died late yesterday at Emerg-
ency Hospital of six bullet
wounds.
Before dying he named Har.
riSon Kaiser, AZ, as his assailant.
Kaiser, police said. was dis.
charged recently from a shop in
the Navy Yard. Morgan. it was
said, was subforman of the shop.
Police have been searching for
Kaiser since Thursday night.
The Washington times., 1932-10-05
WOMAN, 25, DIES
Of POISONING
staff Photo

The death of Miss Margaret
Smith, 25, who was found uncon-
scious on the roof of the kitchen
and apparently suffering from
poisoning at her home in the 400
block of G st. S. W., early this
morning, was being investigated
by detectives. of the homicide
squad today.
After the unconscious girl was
found by her father, Andrew B.
Smith, the fire rescue squad was
called. She was given first aid
and taken to Emergency Hospital.
She died about four hours later.
At the hospital, it was said the
young woman showed signs Of
having swallowed a large guam
tity of two different kinds of anti
septics. An autopsy was to be per
formed.
The young woman's father said
she came home about II o'clock
last night. He said that she had
not been keeping company with
any man and that she was not
employed.
Members of the family would
not discuss any possible reason
for a suicide attempt. However,
they said Miss Smith had been in
i'll health.
Detective Sergeant John Dahl
gish, who Investigated the death,
found two practically empty bot
ties, which had contained anti
Septics, and a tin cup. The cup
bore the odor of antiSeptics.
DahlgiSh reported he learned
Miss Smith had been in i'll health
some time.
The Washington times., 1932-10-05
ZONE CAR FARE
DECISION NEAR
LEWIS

A decision on the proposal of
Peoples Counsel Richmond B,
Keech for the establishment of
a scent zone street car fare may
be reached today at the board Of
directors meeting of the Washing
ton Railway and Electric Co.
The Capital Traction Co. and
the Washington Rapid Transit
Co. have already notified the
Public Utilities Commission of
their willingness to sit in on a
conference to consider a trial Of
the proposal. The Washington
Railway and Electric Co. is ex-
pected to accept the commissions
invitation to the conference at
today's meeting.
Mr., Keech has been informed by
A. j. Bordman, general manager
of the Eastern Massachusetts,
Railway Co., of Boston, that the
zone fare system has worked with
great success in the Boston area.
Mr.. Boardman told Mr.. Keech
that as a result of the scent
fare passengers increased in one
day from 1860 to $4,000.
The Washington times., 1932-10-05

cans are not longer accustomed to
saints and look upon the advertisement
of saintliness with suspicion inasmuch
as frauds find the mask of the saint
often suitable to their purposes, the sus-
piciOn is justified, although it is pity
that way of living which has given
the world greatness should not be
understood by us. Gandhi is doubly
impressive and doubly bewildering be-
cause, being a saint he is also practi-
cal statesman, whereas most of our
statesmen are far from saints and have
proved themselves thoroughly imprac-
tical. We give him publicity because
he is strange to us; we also give pub
licity to the extravagant. Thus Gandhl
travels with goat, a spinning wheel,
and a volume of Thoreau, and we think
ovo1c of an actress with 60 trunks TSed