Milford chronicle., 1932-07-29
NEW ESSEX CAR MAKES 3s
ITS APPEARANCE HERE

(, the new models BY smashing a bottle
= containing airplane gasoline over its
i radiator, the first of the new Essex
4 Terraplane automobiles reached here
/ Saturday at the showrooms of C. M.
- Hammond & Son, local HudsOn-Es-
= sex dealer
2 Named the Terraplane because of
= its many characteristics in common
: with the airplane, the new car,
painted a beautiful bronze and with
/ the winged Terraplane emblem
: painted on its sides, will sell at a
lower price than any standard six
= cylinder car until now on the Amer
lean market.
The car arriving here today was
one of more than 1000 which were
driven away from Detroit in a pa
rade Immediately following the ded
ication of Car No. l for Orville
Wright, of Dayton, Ohio, inventor of
the airplane. 1t was the biggest
Driveway ever staged by any auto
mobile company, even in Detroit, the
automobile capital of the world.
The cars were demonstrators be-
ing driven by dealers from all parts
of the United States to their home
cities. If placed end to end, the
cars participating in tOday's parade
would have formed a single line
more than six miles long. In the
parade was concentrated engines
with 100000 vibrant, throbbing
horsepower.
The parade route through Detroit
was a sea of banners, flags and bunt-
] fxTfn 70 hn lnrifa nor
which Detroit placed on the huge |
demonstration officially introducing
the new Essex Terraplane to the
American and Canadian publics.
Places of business along the route
were decorated, many of the store
windows bearing placards cOngratu-
latnig the Hudson Motor Car Com
pany and saluting the new Essex
Terraplane.
Starting with bands playing from
Hudson-Essex Field, near the Hud-
son factories, the monster parade |
wound it's way through the business
center of Detroit, while thousands of
persons lining the streets watched.
The parade left the driveaway field
soon after Miss Amelia Earhart had
christened with airplane gasoline
Car No. off the production line.
Hundred of Detroit police officers
lined the route, deftly handling traf-
fic arrangements, stopping the long
line of cars at intervals to permit
of cross traffic through the parade.
At the western edge of the city,
the parade famed out in all direc-
tions. Some went north into Michi-
gan, some west to Chicago, Des
Moines and as far as Salt Lake City;
some northwest to Milwaukee, St.
Paul and Minneapolis; some south
west to st. Louis, Kansas City, Ok
lahoma City to Texas points; some
south to Indianapolis, Cincinnati, E
Louisville, Memphis, Birmingham,
and New Orleans; southeast to Co.
lumbus, Huntington, Nashville, the
Carolinas and to Florida, and east to
Cleveland, Buffalo, Albany, Boston,
New York, Philadelphia, Pittsburgh,
Baltimore and Washington.
So great was the traffic involved
that special arrangements had to be
made by Hudson Motor Car Company
officials for police escort for the
parade caravans through Toledo,
Clevalnd, Chicago and other points
comparatively near to Detroit.
Some of the dealers participating
in the huge driveway arrived from
hundreds of miles distant-from
such faraway places as San Antonio,
Portland, Maine; Miami, Florida, and
Ga.
Coincidental with the Driveway 1
from Detroit, Canadian dealers stag
ed another big driveaway from Til
bury, Ont, home of the Hudson Mo-
tor Car Company, Ltd, of Canada,
and there were simultaneous drive
aways from branches at San Fran
cisco, Los Angeles and Seattle on
the Pacific coast. =
The long lines of new Essex Ter
raplanes driving through cities, O
towns and villages throughout the t
country attracted general public at
tention and gave invaluable public !
ity to the cars. :
In planning the Detroit driVeaway t
a huge circle was drawn, with De-
LrOit as the hub and with a radius of :
100 miles. There, where the main r
roads diVerged caravans crossed this =
circle, arrangements had been made
10 refuel the hundreds of cars. All
This had been planned in advance
and adequate amounts of gasoline N
stocked so that as fast as the cars
lrew up to the designated filling sta 1
ions they could be filled and sent -
rolling ON their way again with a
minimum of time. -
The dealers participating in the
went to Detroit by train, L
many of them gong in specially char
cred Pullmans. A few from far dis c
ant points made the trip by air j:
plane, returning by Terraplane-a :
most unique experience. S
They were met at the stations by j;
Hudson representatives and bands
playing their state and sectional airs, h
md were taken to Hudson Essex j;
field in large buses. -
And what a sight greeted them at h.
he field! At one end of the field D
we're huge circus-like headquarter =
ents. In the middle was the plat -
orm on which Miss Earhart later -
histened the new car, and over the =
emainder of the huge field were -
,arked row after row of Terra n
Dlanes, lined up like regiments of -
Infantry on parade field. What a
light it was! x
Upon arrival at the field, the deal -
rs obtained the papers for their
ars, made a trip through the fac Z;