The Waterbury Democrat., 1932-05-17

and states. Inquiries received by the council expressing interest in particular areas within Now Eng land are referred to tho state pub- lleity bureaus for follow up." The Now England Hotel association ts cooperating intenslvely. and It's newspaper advertising will supplo- mont tho council campaign to achieve tho greatest total effect. A merchandising campaign to stimu. late business concerns to tie In their advertising with the council program is also In operation.
 Ono of tho principal features of tho campaign ia an \ illustrated booklet entitled HYeutsg New Eng land Vacation--.Wiiere to Go, What It Will Cost" which is being dls. tributed free on request to the eoun. ell. In 1t are described the ac. commodations and recrcationai op. portunltles available in tho New England countryside, at the sea- shore. in tho mountalng, and be- side tho lakes. The cost of q week. end stay, c two weeks' vacation, and m ontiro summer Is Rivon for each typo of location described and information for tho inotor!Bt is Included. Tho directory of sources of rocreational information pub- llshed annually by tho New Eng. land council appears in tho book. lot.
 The importance Of tho roerea. tional industry to Now England k shown In figures developed by tho council in tho four years of re- scarch which proceeded tho cnm- paign. New England's Income from rccreational sources in q nor. nal year is $500, 00, ,000. The val- uo of the recreational property in New England is about $6b0, 900, 900 and taxes amounting to $15,000,00 arc paid annually on thIs property. To maintain this income, which Is one of tho strongest stabllizing ele. ments In the Now England situa- ton. is tho object of the councils action., Tho support of prominent representatives of hotels. public utilities. railroads, and other busi- ness interests all over New Eng land has made tho campaign pos sibe.
 Enthusiastic support of the ef- forts of tho council in launching the campaign has been expressed by all six of the New England goV- ernors. Their statements follow:
 Governor Gardiner of Maine: "The New England councils recre- ational advertising program meets with my hearty approval. We in Maine fully realize the value of our recrational business and fur. ther realize. the value of an exten- sive advertising campaign to keep before the eyes of the people of America the recreational advant- ages of our New England. The proposed national advertising of the council cannot help but in- crease the interest in New Eng land"
 Governor Winant of New Hamp- shire: "Studies recently made have given us definite information as to the importance of the re- creational industry in our state, and have made us especially ap- preciative of the wise and timely action of the New England council in financing the first national all- New England rcreational adver- Using campaign. I believe that this campaign will be successful in bringing many visitors to New England for the first time. Let us see to it that they wish to return another year"
 Governor Wilson of Vermont: "I am strongly in favor of the work done by the New England council to aid the growth and development or the recreational business In New England. l certainly appreciate the enort being put forth to bring to the attention of millions outside New England the wonderful vaca- ton attractions with which New England abounds."
 1 Governor Ely of Massac husetts: V am sure your campaign will bring desired results and I wish you ood.speed in your commend able undertaking"
 Governor Case of Rhode Island |: "I am heartily in accord with the | program of the New England council to better acquaint the gem eral public with our natural ad- vanfages. We have all the deliKht- ful scenery. highways, hotel and other opportunities for outdoor de. creation on land and sea, that tho country affords. compact in our six Neg England states"
 Governor Cross Of Connecticut q have noted with genuine inter. est the inauguration of the cam. piagn. Everything possible should