Evening star., 1932-04-24
r YHAT David Wark Griffith,
u the motion picture di-
W raofor once described as

Orpheum Corporation, motion
picture producing and theater
operating concern. R-K-O, like
the National Broadcasting Co, of
which Mr.. Aylesworth will con-
tinue as president, is a subsidiary
of Radio Corporation OF America.
Many interpretations have been
placed upon this apparent CO.
ordination of radio and the NOV
les, particularly in view OF the
fact that modern sound pictures
sprang out of practically the same
laboratories that produced radio.
The technique of the sound films,
as a matter of fact, aside from the
pictorial element. is much the
same as the technique OF studio
presentations for broadcaSting.
One of the most frequently
heard conjectureS is that AyleS-
worth'S mission Is to pave the way
for an even closer aff1liatlon OF
radio and the movies with view
toward using filmed subjects for
| televiSion when that art is per-
fected for popular acceptance.
| TeleviSion experts agree that f1lmS
will be the chief source OF tele-
vision program material, but little
credence can be placed in any
gueSseS that AyleSworth atfllla-
ton with R-K-O heraldS an early
introduction of televiSion by the
r. c. A. interests on wide scale.
On the contrary, the facts seem
to bear out the beliefs expressed
when the Aylesworth appointment
was made-that the youthful Or
ganiZing genius was called to his
new task in order to bring R-K-O
| out of its present difficulties. In
informed radio circles the opinion
is prevalent that AyleSworth will
tackle the R-K-O job as a tenn
| porary mission, and ultimately
return exclusively to his first love
in the entertainment field, the
| N. B. c., which he organized
little more than five years ago,
and the deStinieS of which he in
tends to continue to direct. Active
management of N. B. G. will al
ways be under his direction,
though the immediate function
ing will be in the hands of George
MacClelland, vice president and
general manager.
DROGRAMS from foreign coun-
L tries carried over National
BroadcaSting Co. networks in
creased ITS per cent during the
first quarter Of 1882 over the same
period last year.
During January, February and
! March this year, IA broadcaStS
were brought to the United States
from 19 cities in IA foreign ma
tions and carried over N. B. c.
networks.
Presidents, premiers and royal
perSonageS, foreign Ministers and
Ambassadors of world powers
spoke from their various foreign
capitals to the American people.
A fraction of second later their
words were heard all over the
United States.
Speech, the oldest method of
communication, combined with
radio, the newest, enabled them
to explain the policies of their
governments directly by word of
mouth to millions of people scat
tered over an area of 10000
square miles.
In addition, some Of the great
est artists and musical organiZa-
tlonS OF Europe were heard in the
United States by radio. From
Berlin, Stockholm, Caracas, Mu-
mich and Honolulu, to mention
only a few scattered points, came
music typical OF the nation of
***
COME rather plain talk about
~ the excess of advertising on
the radio-and blunt warning
that Congress may be constrained
to curb commercial blurbs on the
! air-waS heard by members of the
advertising profession and a large
group of broadcasters attending
the radio session of the recent
convention in Washington of the
American Association of Adver-
tising Agencies.
While Senator Dill, Democrat.
of Washington, co-author of the
radio act of 1927 and the recoe-
niZed leader in radio legislation
on Capitol Hill, expressed his be-
lief that brains will solve the ad-
vertising problem" Representa-
tive Davis, Democrat, of Tennes-
see, chairman of the House Com
mittee in Charge of Radio, was
1 MT ca oorf ai,, 4bo& tIa o,,ro onx
come from within the radio and
advertising ranks.
Both lauded the American Sys-
tenn Of private competitive opera
ton Of radio, but Mr.. Davis minced
no words in his criticism of pres
ent commercial practices on the
air. Declaring that there is more
advertising talk on the radio to-
day than ever, Mr.. Davis asserted
he personally believed the adver-
tiSing credit should be limited to
reference to the name of the spon-
sor with, perhaps, an additional
slogan.
1t was the expressed conviction
of both Senator Dill and Mr.. Davis
that commercial support of radio
was preferable to systems of gov
ernmental operation and tax sup
port like those in vogue abroad.
Senator Dill asserted it was up to
the broadcaSters and advertisers
to preserve the American system
by keeping the listeners pleased.
His criticism of radios present
practices was relatively mild,
though he named certain obiec-
tionable commercial programs by
names.
EVEN if the solar eclipse due
IL next August 81 is not tele-
vised, as has been suggested, 1t
will be studied closely by scien-
lists with view of learning more
{ L. - !