Imperial Valley press. (El Centro, Calif.) 1907-current, 1932-10-08
THOUSANDS OF
SPECTATORS AT
FALL OPENING
Another Fine Program
To Be Given Tonight
By Merchants.

Thousands of persons thronged
the streets last night to participate
in Ell Centres annual fall OPEN
ing and view the mile-long parade
of commercial cars and trucks
which serve the citizens of this
community The parade was head
ed by Councilman Fred j. Gianola,
representing the city government,
with an escort of city police, men,
bers of the California highway pa
troll and a group of mounted rid
ers in English and western cos
tunes from the Barbara Worth
Riding Academy Other divisions
of the parade were led by w. A.
Tondro, president of the Ell Centre
Chamber of Commerce. Massey j.
Horton, chairman of the fall open
ing committee and Fred Nebel-
THAI. Percie Thacker and M. o.
Simms, committeeman.
Oranges were thrown TO the
watchers by one truck in the par
AIDE, another tossed peanuts to the
crowd, and a third distributed mat
ches as they passed. Pure Ice COM
pany and United Artists theatre
prepared the most elaborate float
in the parade and the bathing
beauties in this group, surrounded
by large cakes of ice, demonstrated
how easy it is 20 keep cool in I'M
perial Valley. Scheniman Paper
company and the English Village
Coffee Shop also entered decorated
cars which received favorable COM
ment
Gerald Shaw's miniature bunga-
low delighted children and grown
up folks alike and Wilson Machine
Shops mechanical man beamed at
the crowd in passing. A huge can
Of paint rode on the Diller Hard
ware truck, perhaps to paint the
town for the fall opening.
Many remarks were heard from
the spectators when the long line
of Cramer Bakery cars passed, fol-
lowed by a large number of Sum-
land Dairy trucks. Maggie Broth
ers, the Imperial Valley Hardware
company, Rio Grande Oil company
and Chevrolet company each had
an amazing display of cars and the
Southern California Telephone COM
pany service cars numbered we'll
over a dozen. The electric COM
pany, gas company and Imperial
Ice and Development companv
each displayed the many cars which
are in daily use to meet the needs
of the people of Ell Centre
Much Music On Hand
The city band, under the direc-
ton of Prof. Horace Williams,
made a splendid showing in the
parade and played selections on
the street during the open house,
which added much to the occasion.
Pete Schmitt, of Schmitt Electfi-
cal company, furnished music dur
ing the passing of the parade with
his broadcasting car.
Details of the parade were broad
cast by the Texas company broad
casting car, which also tuned in
on Radio Station KXO, and furn-
ished entertainment throughout
the evening. Henry A. Harris, of
the English Village, was official
announcer and kept the public
posted on all that was on going on
through a special hook up of the
microphone made by Charlie Fer
guson and the Southern Sierras
Power company.
Following the fall opening a
splendid program, arranged by
Station KXO, C. w. Ashley and
Fred Nebel-Thau, and announced
by William Stewart of the 1mper-
ial theatre and Paul Davis of the
Texas company, was given from a
float prepared by Pioneer Truck
and Transfer company and Imper-
ial Music company and I. V. Hard
ware company.
Addison Carter, accompanied by
Mrs. Omega Connolly, played two
cornet solos, followed by group
of piano selections by Mrs. Phil
Remington, one of which Barn
Dance, was her own composition.
Little Doreen Meagher and Burke
Continued On Page g.