Evening star., 1932-03-27
In the Motor World
BY G. ADAMS HOWARD.

n unusual harbinger OF
" Spring will be an inter
~ esting automobile show, to
n be held in this city at the
Auditorium, the week OF April Z
to 8. Similar displays will be held
in 54 other large cities. The ex--
hibit will be staged by General
Motors Corporation and no ad-
mission price will be charged.
10 Models on Exhibit.
There will be 10 General Motors
models, all recently introduced
and will be shown under the CO.
operation of As local dealers and
distributors. Doors to the Audi
torium will be open next SATURDAY
afternoon at 2:30 o'clock. The
following Sunday the exhibition
NAV be viewed from 3 to 10 pm.
The remainder of the week the
building will be open from 10 am.
to II pm.
Attractive settings for the dis
play have been arranged, and or
chestral selections will be pro-
vided. The theme for the exhibits
will be Work for Many Hands" "
Altogether the national exhibits
throughout the various cities will
require the construction OF dis
PLAYS to cover more than a mil
lion square feet of floor space.
For the interior decoration more
than $4,000 yards of velvet will be
foot nf
other decorative fabric. Approx
mately 10000 square feet OF gold
curtaining and more than 600
flower vases, feet high, to hold
thousands upon thousands of
flowers, will be used. There will
be 400 special wall panels and 300
decorative columns constructed.
Sloan's Statement.
This new venture in the auto
motive industry is explained, in
part, by Alfred P. Sloan, jr., Cen
eral Motors president, who recent
ly stated:
This program was conceived
and has been developed as direct
and aggressive attack upon eXiSit-
ing psychology-the prevailing at
titude of mind of waiting for
something to happen before any
thing is done. AS long as this at
titude of mind prevails, we are
bound to go downward. When it
changes we are bound to start
upward There are too many who
can afford to buy, but who lack
confidence or believe it to be the
thing not to do. There are also
too many who have in mind doing
something constructive, but are
waiting to do it some time later
ITO my mind the automotive
industry as a whole has shown
great aggreSSiveneSS and courage
in investing tens of millions of
dollars in new and progressive
products, resulting in by far the
greatest values ever offered and
probably greater relative values
than can be offered for many
years to come. If this fact could
only be appreciated and CAPT
taliZed by those who are in a
position to do so by purchasing,
this industry-the greatest in the
country, distributing, as it does,
Its purchasing power throughout
every State in the Union-would
broadcast wave Of increased in
dustrial activity which, through
its accumuiative effect, would ex-
ert a far-fung influence toward
reaching the necessary objective. -
Cities in which exhibits will be
held are: Boston, Mass; New
Haven, Conn; Springfield, Mass;
New York, Brooklyn, Albany, Syra-
cuse, Rochester and Buffalo, N. Y;
Charlotte N. c.; Nashville and
Memphis, Tenn; Atlanta, Ca;
Birmingham, Ala; Jacksonville,
Fla; New Orleans, La; Newark,
N. j.; Philadelphia and Pittsburgh,
Pa; Baltimore, Md; Washington,
D. c.; Columbus, Cincinnati,
Cleveland, Dayton and Toledo,
Ohio; Charleston, w. Va; Louis
vile, KY Indianapolis, Ind;
Milwaukee, Wis; Minneapolis and
st. Paul, MINI; Omaha, Nebr.;
Des MoineS and Davenport, Iowa;
Kansas City and st. Louis. Mo-;
Detroit and Grand Rapids, Mich;
Chicago, ILL.,; San Francisco. Oak
land and Los Angeles, Calf; Port
land, Greg; Seattle and Spokane,
Wash; Butte and Billings, Mont;
Dallas, El Paso, Houston and San
Antonio, Tex; Tulsa and Okla
homa City, Okla, and Denver,
Colo.